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Presentations: Oral Presentations

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Oral Presentations Purpose

An Oral Research Presentation is meant to showcase your research findings. A successful oral research presentation should: communicate the importance of your research; clearly state your findings and the analysis of those findings; prompt discussion between researcher and audience.  Below you will find information on how to create and give a successful oral presentation.  

Creating an Effective Presentation

Who has a harder job the speaker? Or, the audience?

Most people think speaker has the hardest job during an oral presentation, because they are having to stand up in a room full of people and give a presentation. However, if the speaker is not engaging and if the material is way outside of the audiences knowledge level, the audience can have a difficult job as well. Below you will find some tips on how to be an effective presenter and how to engage with your audience.

Organization of a Presentation  

Introduction/Beginning

How are you going to begin?  How are you going to get the attention of your audience? You need to take the time and think about how you are going to get started!

Here are some ways you could start:

  • Ask the audience a question
  • make a statement
  • show them something

No matter how you start your presentation it needs to relate to your research and capture the audiences attention.  

Preview what you are going to discuss .  Audiences do not like to be manipulated or tricked. Tell the audience exactly what you are going to discuss, this will help them follow along.  *Do not say you are going to cover three points and then try to cover 8 points.

At the end of your introduction, the audience should feel like they know exactly what you are going to  discuss and exactly how you are going to get there.  

Body/Middle

Conclusion/End

Delivery and Communication

Eye Contact

Making eye contact is a great way to engage with your audience.  Eye contact should be no longer than 2-3 seconds per person.  Eye contact for much longer than that can begin to make the audience member feel uncomfortable.

Smiling lets attendees know you are happy to be there and that you are excited to talk with them about your project.

We all know that body language says a lot, so here are some things you should remember when giving your presentation.

  • Stand with both feet on the floor, not with one foot crossed over the other. 
  • Do not stand with your hands in your pockets, or with your arms crossed.
  • Stand tall with confidence and own your space (remember you are the expert).  

Abbreviated Notes

Having a written set of notes or key points that you want to address can help prevent you from reading the poster. 

Speak Clearly

Sometimes when we get nervous we begin to talk fast and blur our words.  It is important that you make sure every word is distinct and clear. A great way to practice your speech is to say tongue twisters. 

Ten tiny tots tottered toward the shore

Literally literary. Literally literary.  Literally literary.

Sally soon saw that she should sew some sheets.

Avoid Fillers

Occasionally we pick up fillers that we are not aware of, such as um, like, well, etc. One way to get rid of fillers is to have a friend listen to your speech and every time you say a "filler" have that friend tap you on the arm or say your name.  This will bring the filler to light, then you can practice avoiding that filler.

Manage Anxiety

Many people get nervous when they are about to speak to a crowd of people.  Below are ways that you can manage your anxiety levels. 

  • Practice, Practice, Practice - the more prepared you are the less nervous you will be.
  • Recognize that anxiety is just a big shot of adrenalin.
  • Take deep breaths before your presentation to calm you down. 

Components of an Oral Research Presentation

Introduction

The introduction section of your oral presentation should consist of 3 main parts.  

Part 1: Existing facts

In order to give audience members the "full picture", you first need to provide them with information about past research.  What facts already exist? What is already known about your research area?

Part 2: Shortcomings

Once you have highlighted past research and existing facts. You now need to address what is left to be known, or what shortcomings exist within the current information.  This should set the groundwork for your experiment.  Keep in mind, how does your research fill these gaps or help address these questions? 

Part 3: Purpose or Hypothesis

After you have addressed past/current research and have identified shortcomings/gaps, it is now time to address your research.  During this portion of the introduction you need to tell viewers why you are conducting your research experiement/study, and what you hope to accomplish by doing so. 

In this section you should share with your audience how you went about collecting and analyzing your data

Should include:

  • Participants: Who or what was in the study?
  • Materials/ measurements: what did you measure?
  • Procedures: How did you do the study?
  • Data-analysis: What analysis were conducted? 

This section contains FACTS – with no opinion, commentary or interpretation. Graphs, charts and images can be used to display data in a clear and organized way.  

Keep in mind when making figures:

  • Make sure axis, treatments, and data sets are clearly labeled
  • Strive for simplicity, especially in figure titles. 
  • Know when to use what kind of graph
  • Be careful with colors.

Interpretation and commentary takes place here. This section should give a clear summary of your findings. 

You should:

  • Address the positive and negative aspects of you research
  • Discuss how and if your research question was answered. 
  • Highlight the novel and important findings
  • Speculate on what could be occurring in your system 

Future Research

  • State your goals
  • Include information about why you believe research should go in the direction you are proposing
  • Discuss briefly how you plan to implement the research goals, if you chose to do so.  

Why include References?

  • It allows viewers to locate the material that you used, and can help viewers expand their knowledge of your research topic.  
  • Indicates that you have conducted a thorough review of the literature and conducted your research from an informed perspective.
  • Guards you against intellectual theft.  Ideas are considered intellectual property failure to cite someone's ideas can have serious consequences. 

Acknowledgements

This section is used to thank the people, programs and funding agencies that allowed you to perform your research.

Questions 

Allow for about 2-3 minutes at the end of your presentation for questions. 

It is important to be prepared. 

  • Know why you conducted the study
  • Be prepared to answer questions about why you chose a specific methodology

If you DO NOT know the answer to a question

Visual Aids

PowerPoints and other visual aids can be used to support what you are presenting about.

Power Point Slides and other visual aids can help support your presentation, however there are some things you should consider: 

  • Do not overdo it . One big mistake that presenters make is they have  a slide for every single item they want to say. One way you can avoid this is by writing your presentation in Word first, instead of making a Power Point Presentation. By doing this you can type exactly what you want to say, and once your presentation is complete, you can create Power Point slides that help support your presentation. ​

Formula for number of visual aids : Length of presentation divided by 2 plus 1

example: 12 minute presentation should have no more than 7 slides.

  • Does it add interest? 
  • Does it prove? 
  • Does it clarify?
  • Do not read the text . Most people can read, and if they have the option of reading material themselves versus listen to you read it, they are going to read it themselves and then your voice becomes an annoyance. Also, when you are reading the text you are probably not engaging with the audience. 
  • No more than 4-6 lines on a slide and no more than 4-6 words in a line.
  • People should be able to read your slide in 6 seconds.
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Organizing Your Social Sciences Research Assignments

  • Annotated Bibliography
  • Analyzing a Scholarly Journal Article
  • Group Presentations
  • Dealing with Nervousness
  • Using Visual Aids
  • Grading Someone Else's Paper
  • Types of Structured Group Activities
  • Group Project Survival Skills
  • Leading a Class Discussion
  • Multiple Book Review Essay
  • Reviewing Collected Works
  • Writing a Case Analysis Paper
  • Writing a Case Study
  • About Informed Consent
  • Writing Field Notes
  • Writing a Policy Memo
  • Writing a Reflective Paper
  • Writing a Research Proposal
  • Generative AI and Writing
  • Acknowledgments

In the social and behavioral sciences, an oral presentation assignment involves an individual student or group of students verbally addressing an audience on a specific research-based topic, often utilizing slides to help audience members understand and retain what they both see and hear. The purpose is to inform, report, and explain the significance of research findings, and your critical analysis of those findings, within a specific period of time, often in the form of a reasoned and persuasive argument. Oral presentations are assigned to assess a student’s ability to organize and communicate relevant information  effectively to a particular audience. Giving an oral presentation is considered an important learning skill because the ability to speak persuasively in front of an audience is transferable to most professional workplace settings.

Oral Presentations. Learning Co-Op. University of Wollongong, Australia; Oral Presentations. Undergraduate Research Office, Michigan State University; Oral Presentations. Presentations Research Guide, East Carolina University Libraries; Tsang, Art. “Enhancing Learners’ Awareness of Oral Presentation (Delivery) Skills in the Context of Self-regulated Learning.” Active Learning in Higher Education 21 (2020): 39-50.

Preparing for Your Oral Presentation

In some classes, writing the research paper is only part of what is required in reporting the results your work. Your professor may also require you to give an oral presentation about your study. Here are some things to think about before you are scheduled to give a presentation.

1.  What should I say?

If your professor hasn't explicitly stated what the content of your presentation should focus on, think about what you want to achieve and what you consider to be the most important things that members of the audience should know about your research. Think about the following: Do I want to inform my audience, inspire them to think about my research, or convince them of a particular point of view? These questions will help frame how to approach your presentation topic.

2.  Oral communication is different from written communication

Your audience has just one chance to hear your talk; they can't "re-read" your words if they get confused. Focus on being clear, particularly if the audience can't ask questions during the talk. There are two well-known ways to communicate your points effectively, often applied in combination. The first is the K.I.S.S. method [Keep It Simple Stupid]. Focus your presentation on getting two to three key points across. The second approach is to repeat key insights: tell them what you're going to tell them [forecast], tell them [explain], and then tell them what you just told them [summarize].

3.  Think about your audience

Yes, you want to demonstrate to your professor that you have conducted a good study. But professors often ask students to give an oral presentation to practice the art of communicating and to learn to speak clearly and audibly about yourself and your research. Questions to think about include: What background knowledge do they have about my topic? Does the audience have any particular interests? How am I going to involve them in my presentation?

4.  Create effective notes

If you don't have notes to refer to as you speak, you run the risk of forgetting something important. Also, having no notes increases the chance you'll lose your train of thought and begin relying on reading from the presentation slides. Think about the best ways to create notes that can be easily referred to as you speak. This is important! Nothing is more distracting to an audience than the speaker fumbling around with notes as they try to speak. It gives the impression of being disorganized and unprepared.

NOTE:   A good strategy is to have a page of notes for each slide so that the act of referring to a new page helps remind you to move to the next slide. This also creates a natural pause that allows your audience to contemplate what you just presented.

Strategies for creating effective notes for yourself include the following:

  • Choose a large, readable font [at least 18 point in Ariel ]; avoid using fancy text fonts or cursive text.
  • Use bold text, underlining, or different-colored text to highlight elements of your speech that you want to emphasize. Don't over do it, though. Only highlight the most important elements of your presentation.
  • Leave adequate space on your notes to jot down additional thoughts or observations before and during your presentation. This is also helpful when writing down your thoughts in response to a question or to remember a multi-part question [remember to have a pen with you when you give your presentation].
  • Place a cue in the text of your notes to indicate when to move to the next slide, to click on a link, or to take some other action, such as, linking to a video. If appropriate, include a cue in your notes if there is a point during your presentation when you want the audience to refer to a handout.
  • Spell out challenging words phonetically and practice saying them ahead of time. This is particularly important for accurately pronouncing people’s names, technical or scientific terminology, words in a foreign language, or any unfamiliar words.

Creating and Using Overheads. Writing@CSU. Colorado State University; Kelly, Christine. Mastering the Art of Presenting. Inside Higher Education Career Advice; Giving an Oral Presentation. Academic Skills Centre. University of Canberra; Lucas, Stephen. The Art of Public Speaking . 12th edition. Boston, MA: McGraw-Hill Higher Education, 2015; Peery, Angela B. Creating Effective Presentations: Staff Development with Impact . Lanham, MD: Rowman and Littlefield Education, 2011; Peoples, Deborah Carter. Guidelines for Oral Presentations. Ohio Wesleyan University Libraries; Perret, Nellie. Oral Presentations. The Lab Report. University College Writing Centre. University of Toronto; Speeches. The Writing Center. University of North Carolina; Storz, Carl et al. Oral Presentation Skills. Institut national de télécommunications, EVRY FRANCE.

Organizing the Content

In the process of organizing the content of your presentation, begin by thinking about what you want to achieve and how are you going to involve your audience in the presentation.

  • Brainstorm your topic and write a rough outline. Don’t get carried away—remember you have a limited amount of time for your presentation.
  • Organize your material and draft what you want to say [see below].
  • Summarize your draft into key points to write on your presentation slides and/or note cards and/or handout.
  • Prepare your visual aids.
  • Rehearse your presentation and practice getting the presentation completed within the time limit given by your professor. Ask a friend to listen and time you.

GENERAL OUTLINE

I.  Introduction [may be written last]

  • Capture your listeners’ attention . Begin with a question, an amusing story, a provocative statement, a personal story, or anything that will engage your audience and make them think. For example, "As a first-gen student, my hardest adjustment to college was the amount of papers I had to write...."
  • State your purpose . For example, "I’m going to talk about..."; "This morning I want to explain…."
  • Present an outline of your talk . For example, “I will concentrate on the following points: First of all…Then…This will lead to…And finally…"

II.  The Body

  • Present your main points one by one in a logical order .
  • Pause at the end of each point . Give people time to take notes, or time to think about what you are saying.
  • Make it clear when you move to another point . For example, “The next point is that...”; “Of course, we must not forget that...”; “However, it's important to realize that....”
  • Use clear examples to illustrate your points and/or key findings .
  • If appropriate, consider using visual aids to make your presentation more interesting [e.g., a map, chart, picture, link to a video, etc.].

III.  The Conclusion

  • Leave your audience with a clear summary of everything that you have covered.
  • Summarize the main points again . For example, use phrases like: "So, in conclusion..."; "To recap the main issues...," "In summary, it is important to realize...."
  • Restate the purpose of your talk, and say that you have achieved your aim : "My intention was ..., and it should now be clear that...."
  • Don't let the talk just fizzle out . Make it obvious that you have reached the end of the presentation.
  • Thank the audience, and invite questions : "Thank you. Are there any questions?"

NOTE: When asking your audience if anyone has any questions, give people time to contemplate what you have said and to formulate a question. It may seem like an awkward pause to wait ten seconds or so for someone to raise their hand, but it's frustrating to have a question come to mind but be cutoff because the presenter rushed to end the talk.

ANOTHER NOTE: If your last slide includes any contact information or other important information, leave it up long enough to ensure audience members have time to write the information down. Nothing is more frustrating to an audience member than wanting to jot something down, but the presenter closes the slides immediately after finishing.

Creating and Using Overheads. Writing@CSU. Colorado State University; Giving an Oral Presentation. Academic Skills Centre. University of Canberra; Lucas, Stephen. The Art of Public Speaking . 12th ed. Boston, MA: McGraw-Hill Higher Education, 2015; Peery, Angela B. Creating Effective Presentations: Staff Development with Impact . Lanham, MD: Rowman and Littlefield Education, 2011; Peoples, Deborah Carter. Guidelines for Oral Presentations. Ohio Wesleyan University Libraries; Perret, Nellie. Oral Presentations. The Lab Report. University College Writing Centre. University of Toronto; Speeches. The Writing Center. University of North Carolina; Storz, Carl et al. Oral Presentation Skills. Institut national de télécommunications, EVRY FRANCE.

Delivering Your Presentation

When delivering your presentation, keep in mind the following points to help you remain focused and ensure that everything goes as planned.

Pay Attention to Language!

  • Keep it simple . The aim is to communicate, not to show off your vocabulary. Using complex words or phrases increases the chance of stumbling over a word and losing your train of thought.
  • Emphasize the key points . Make sure people realize which are the key points of your study. Repeat them using different phrasing to help the audience remember them.
  • Check the pronunciation of difficult, unusual, or foreign words beforehand . Keep it simple, but if you have to use unfamiliar words, write them out phonetically in your notes and practice saying them. This is particularly important when pronouncing proper names. Give the definition of words that are unusual or are being used in a particular context [e.g., "By using the term affective response, I am referring to..."].

Use Your Voice to Communicate Clearly

  • Speak loud enough for everyone in the room to hear you . Projecting your voice may feel uncomfortably loud at first, but if people can't hear you, they won't try to listen. However, moderate your voice if you are talking in front of a microphone.
  • Speak slowly and clearly . Don’t rush! Speaking fast makes it harder for people to understand you and signals being nervous.
  • Avoid the use of "fillers." Linguists refer to utterances such as um, ah, you know, and like as fillers. They occur most often during transitions from one idea to another and, if expressed too much, are distracting to an audience. The better you know your presentation, the better you can control these verbal tics.
  • Vary your voice quality . If you always use the same volume and pitch [for example, all loud, or all soft, or in a monotone] during your presentation, your audience will stop listening. Use a higher pitch and volume in your voice when you begin a new point or when emphasizing the transition to a new point.
  • Speakers with accents need to slow down [so do most others]. Non-native speakers often speak English faster than we slow-mouthed native speakers, usually because most non-English languages flow more quickly than English. Slowing down helps the audience to comprehend what you are saying.
  • Slow down for key points . These are also moments in your presentation to consider using body language, such as hand gestures or leaving the podium to point to a slide, to help emphasize key points.
  • Use pauses . Don't be afraid of short periods of silence. They give you a chance to gather your thoughts, and your audience an opportunity to think about what you've just said.

Also Use Your Body Language to Communicate!

  • Stand straight and comfortably . Do not slouch or shuffle about. If you appear bored or uninterested in what your talking about, the audience will emulate this as well. Wear something comfortable. This is not the time to wear an itchy wool sweater or new high heel shoes for the first time.
  • Hold your head up . Look around and make eye contact with people in the audience [or at least pretend to]. Do not just look at your professor or your notes the whole time! Looking up at your your audience brings them into the conversation. If you don't include the audience, they won't listen to you.
  • When you are talking to your friends, you naturally use your hands, your facial expression, and your body to add to your communication . Do it in your presentation as well. It will make things far more interesting for the audience.
  • Don't turn your back on the audience and don't fidget! Neither moving around nor standing still is wrong. Practice either to make yourself comfortable. Even when pointing to a slide, don't turn your back; stand at the side and turn your head towards the audience as you speak.
  • Keep your hands out of your pocket . This is a natural habit when speaking. One hand in your pocket gives the impression of being relaxed, but both hands in pockets looks too casual and should be avoided.

Interact with the Audience

  • Be aware of how your audience is reacting to your presentation . Are they interested or bored? If they look confused, stop and ask them [e.g., "Is anything I've covered so far unclear?"]. Stop and explain a point again if needed.
  • Check after highlighting key points to ask if the audience is still with you . "Does that make sense?"; "Is that clear?" Don't do this often during the presentation but, if the audience looks disengaged, interrupting your talk to ask a quick question can re-focus their attention even if no one answers.
  • Do not apologize for anything . If you believe something will be hard to read or understand, don't use it. If you apologize for feeling awkward and nervous, you'll only succeed in drawing attention to the fact you are feeling awkward and nervous and your audience will begin looking for this, rather than focusing on what you are saying.
  • Be open to questions . If someone asks a question in the middle of your talk, answer it. If it disrupts your train of thought momentarily, that's ok because your audience will understand. Questions show that the audience is listening with interest and, therefore, should not be regarded as an attack on you, but as a collaborative search for deeper understanding. However, don't engage in an extended conversation with an audience member or the rest of the audience will begin to feel left out. If an audience member persists, kindly tell them that the issue can be addressed after you've completed the rest of your presentation and note to them that their issue may be addressed later in your presentation [it may not be, but at least saying so allows you to move on].
  • Be ready to get the discussion going after your presentation . Professors often want a brief discussion to take place after a presentation. Just in case nobody has anything to say or no one asks any questions, be prepared to ask your audience some provocative questions or bring up key issues for discussion.

Amirian, Seyed Mohammad Reza and Elaheh Tavakoli. “Academic Oral Presentation Self-Efficacy: A Cross-Sectional Interdisciplinary Comparative Study.” Higher Education Research and Development 35 (December 2016): 1095-1110; Balistreri, William F. “Giving an Effective Presentation.” Journal of Pediatric Gastroenterology and Nutrition 35 (July 2002): 1-4; Creating and Using Overheads. Writing@CSU. Colorado State University; Enfield, N. J. How We Talk: The Inner Workings of Conversation . New York: Basic Books, 2017; Giving an Oral Presentation. Academic Skills Centre. University of Canberra; Lucas, Stephen. The Art of Public Speaking . 12th ed. Boston, MA: McGraw-Hill Higher Education, 2015; Peery, Angela B. Creating Effective Presentations: Staff Development with Impact . Lanham, MD: Rowman and Littlefield Education, 2011; Peoples, Deborah Carter. Guidelines for Oral Presentations. Ohio Wesleyan University Libraries; Perret, Nellie. Oral Presentations. The Lab Report. University College Writing Centre. University of Toronto; Speeches. The Writing Center. University of North Carolina; Storz, Carl et al. Oral Presentation Skills. Institut national de télécommunications, EVRY FRANCE.

Speaking Tip

Your First Words are Your Most Important Words!

Your introduction should begin with something that grabs the attention of your audience, such as, an interesting statistic, a brief narrative or story, or a bold assertion, and then clearly tell the audience in a well-crafted sentence what you plan to accomplish in your presentation. Your introductory statement should be constructed so as to invite the audience to pay close attention to your message and to give the audience a clear sense of the direction in which you are about to take them.

Lucas, Stephen. The Art of Public Speaking . 12th edition. Boston, MA: McGraw-Hill Higher Education, 2015.

Another Speaking Tip

Talk to Your Audience, Don't Read to Them!

A presentation is not the same as reading a prepared speech or essay. If you read your presentation as if it were an essay, your audience will probably understand very little about what you say and will lose their concentration quickly. Use notes, cue cards, or presentation slides as prompts that highlight key points, and speak to your audience . Include everyone by looking at them and maintaining regular eye-contact [but don't stare or glare at people]. Limit reading text to quotes or to specific points you want to emphasize.

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How to prepare and deliver an effective oral presentation

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  • Peer review
  • Lucia Hartigan , registrar 1 ,
  • Fionnuala Mone , fellow in maternal fetal medicine 1 ,
  • Mary Higgins , consultant obstetrician 2
  • 1 National Maternity Hospital, Dublin, Ireland
  • 2 National Maternity Hospital, Dublin; Obstetrics and Gynaecology, Medicine and Medical Sciences, University College Dublin
  • luciahartigan{at}hotmail.com

The success of an oral presentation lies in the speaker’s ability to transmit information to the audience. Lucia Hartigan and colleagues describe what they have learnt about delivering an effective scientific oral presentation from their own experiences, and their mistakes

The objective of an oral presentation is to portray large amounts of often complex information in a clear, bite sized fashion. Although some of the success lies in the content, the rest lies in the speaker’s skills in transmitting the information to the audience. 1

Preparation

It is important to be as well prepared as possible. Look at the venue in person, and find out the time allowed for your presentation and for questions, and the size of the audience and their backgrounds, which will allow the presentation to be pitched at the appropriate level.

See what the ambience and temperature are like and check that the format of your presentation is compatible with the available computer. This is particularly important when embedding videos. Before you begin, look at the video on stand-by and make sure the lights are dimmed and the speakers are functioning.

For visual aids, Microsoft PowerPoint or Apple Mac Keynote programmes are usual, although Prezi is increasing in popularity. Save the presentation on a USB stick, with email or cloud storage backup to avoid last minute disasters.

When preparing the presentation, start with an opening slide containing the title of the study, your name, and the date. Begin by addressing and thanking the audience and the organisation that has invited you to speak. Typically, the format includes background, study aims, methodology, results, strengths and weaknesses of the study, and conclusions.

If the study takes a lecturing format, consider including “any questions?” on a slide before you conclude, which will allow the audience to remember the take home messages. Ideally, the audience should remember three of the main points from the presentation. 2

Have a maximum of four short points per slide. If you can display something as a diagram, video, or a graph, use this instead of text and talk around it.

Animation is available in both Microsoft PowerPoint and the Apple Mac Keynote programme, and its use in presentations has been demonstrated to assist in the retention and recall of facts. 3 Do not overuse it, though, as it could make you appear unprofessional. If you show a video or diagram don’t just sit back—use a laser pointer to explain what is happening.

Rehearse your presentation in front of at least one person. Request feedback and amend accordingly. If possible, practise in the venue itself so things will not be unfamiliar on the day. If you appear comfortable, the audience will feel comfortable. Ask colleagues and seniors what questions they would ask and prepare responses to these questions.

It is important to dress appropriately, stand up straight, and project your voice towards the back of the room. Practise using a microphone, or any other presentation aids, in advance. If you don’t have your own presenting style, think of the style of inspirational scientific speakers you have seen and imitate it.

Try to present slides at the rate of around one slide a minute. If you talk too much, you will lose your audience’s attention. The slides or videos should be an adjunct to your presentation, so do not hide behind them, and be proud of the work you are presenting. You should avoid reading the wording on the slides, but instead talk around the content on them.

Maintain eye contact with the audience and remember to smile and pause after each comment, giving your nerves time to settle. Speak slowly and concisely, highlighting key points.

Do not assume that the audience is completely familiar with the topic you are passionate about, but don’t patronise them either. Use every presentation as an opportunity to teach, even your seniors. The information you are presenting may be new to them, but it is always important to know your audience’s background. You can then ensure you do not patronise world experts.

To maintain the audience’s attention, vary the tone and inflection of your voice. If appropriate, use humour, though you should run any comments or jokes past others beforehand and make sure they are culturally appropriate. Check every now and again that the audience is following and offer them the opportunity to ask questions.

Finishing up is the most important part, as this is when you send your take home message with the audience. Slow down, even though time is important at this stage. Conclude with the three key points from the study and leave the slide up for a further few seconds. Do not ramble on. Give the audience a chance to digest the presentation. Conclude by acknowledging those who assisted you in the study, and thank the audience and organisation. If you are presenting in North America, it is usual practice to conclude with an image of the team. If you wish to show references, insert a text box on the appropriate slide with the primary author, year, and paper, although this is not always required.

Answering questions can often feel like the most daunting part, but don’t look upon this as negative. Assume that the audience has listened and is interested in your research. Listen carefully, and if you are unsure about what someone is saying, ask for the question to be rephrased. Thank the audience member for asking the question and keep responses brief and concise. If you are unsure of the answer you can say that the questioner has raised an interesting point that you will have to investigate further. Have someone in the audience who will write down the questions for you, and remember that this is effectively free peer review.

Be proud of your achievements and try to do justice to the work that you and the rest of your group have done. You deserve to be up on that stage, so show off what you have achieved.

Competing interests: We have read and understood the BMJ Group policy on declaration of interests and declare the following interests: None.

  • ↵ Rovira A, Auger C, Naidich TP. How to prepare an oral presentation and a conference. Radiologica 2013 ; 55 (suppl 1): 2 -7S. OpenUrl
  • ↵ Bourne PE. Ten simple rules for making good oral presentations. PLos Comput Biol 2007 ; 3 : e77 . OpenUrl PubMed
  • ↵ Naqvi SH, Mobasher F, Afzal MA, Umair M, Kohli AN, Bukhari MH. Effectiveness of teaching methods in a medical institute: perceptions of medical students to teaching aids. J Pak Med Assoc 2013 ; 63 : 859 -64. OpenUrl

explain the importance of oral presentation of research findings

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86 Oral Presentations

A well-organized oral presentation typically has the following elements: a background, research question, outline of research and the talk (methods), findings/discussion, and conclusion. Below, we elaborate on 12 tips to help you successfully showcase these elements and excute a noteworthy presentation.

Planning is fundamental to you delivering a successful oral presentation. Almost every conference you attend will have a set of guidelines for you to adhere to (e.g., the time limit). Begin by familiarizing yourself with those guidelines. Remember that you will not be able your entire thesis or all the interesting findings on one 18×24 poster or in a 15 minutes presentation. You will need to zoom in on a specific issue or research question from within your thesis. We reiterate: do not attempt to present your entire thesis.

Box 12.3.1.1 shows an example of how one might plan a 15 minutes oral presentation. When planning, highlight the significant portions of each section: the introduction, literature review, methods, findings, discussion, and conclusion. Give rough outlines of how much time each section will take, and test this outline to ensure you will not be going over (example of fifteen-minute speech plan in Box 12.3.1.1). It is best to try to get your practice done at least one minute less than the designated time (e.g., aim to finish a 15 minutes presentation in 14 minutes). On the day, nerves, technical issues and other factors can make you go for longer than you practices. In general, program chairs keep very strict timing and give you frequent time updates during your presentation. Planning with built-in flexibility can help calm your nerves before and during your presentation.

Box 12.2 – Example Outline of Oral Presentation

The Introduction

Because oral presentations at conferences are so short, you must aim to quickly entice your audience. Common ways to do this include starting with a historical anecdote or story related to your topic, unpacking a key quote from your qualitative study, introducing a paradox in your field, asking a provoking question to your audience, and inquiring what a seemingly straightforward concept in your field really means in practice.

Research Question(s) & Order

Once you have introduced your topic, immediately state your research question(s) and use that momentum to guide your listeners through the methods and findings. If outlined on a slide, put it on the same slide or on the next. After this, aim to implicate it in the context of your presentation. Answer how your presentation will be structured and tell your audience how this structure will address your research question.

Literature Review (optional)

This is a section that you can skip in a presentation, but if you do decide to keep it, make it sparse. We suggest picking one or two key authors that inspired your study or to separate the key concepts in the literature that have inspired your study. As with all types of research, outline the literature with close attention to the gap you are going to fulfill.

Methods (necessary, but shortened)

Give the short version of your methods. You are allowed, in an oral presentation, to just be as simple as saying a “grounded theory approach”. Suggest to your audience that they can ask you further about your methods in the question period. This is a place where you should also consider talking about the limitations of your research. However, saving it for after the conclusion to make clear to your audience that the implications of your study can be strengthened in future research, is another useful strategy.

Findings (the heart, but keep it concise and forceful)

Consider shortening your findings to just two or three themes. Especially in qualitative research, going down every rabbit hole with regard to your findings will distract from the core point of your presentation: your contribution. Highlight only those findings which you think are (1) unique, (2) useful to others, (3) best answer your research question, and (4) capable of being conveyed in your very limited timeframe. For instance, Wilson’s (2021) research on Uber had five themes which he shortened to three for his fifteen minutes conference presentation. As he explained, “I chose the three themes that addressed the legislative impact of Uber’s framing in order to best address one of my RQ’s: “did Uber’s framing in the media affect the final legislative decisions?”

The discussion is a section that can be easily truncated into your conclusion or at the end of the findings section. It is essential, however, that you implicate the meaning of your findings for the field. What was the gap you fulfilled? How do your findings corroborate with past research on your subject? Whenever covering any of your findings, consider how they affect the field of your audience: what does your work say about their work? Likewise, in disseminating your research for the community, this final part is essential: how does your findings affect their day to day lives? Will it affect a policy that governs their behaviour etc?

Conclusion, Limitations, and Implications

The conclusion is where you outline what you have said, what is missing from your study and what can be done in the future. Clearly summarize the key findings of your talk before talking about what is missing. Once you have summarized the findings, be humble! Talk about the limitations of your research and briefly discuss how they could be addressed in future studies. Once the ground is laid, now you are ready to resoundingly end your presentation: summarize the major themes of your research into implications – the contribution of your work. Why should everyone remember the work you do? It is entirely based upon your ability to convince them that the research is worth remembering into the future: in future work, research, and reflection. Implications often take two forms: for future research and for action outside of research. When speaking to academics, the first is more important. When discussing with the broader community, the latter will likely be higher valued.

Designing Your Slides

The most important thing to remember about designing your slides is to keep them clean, clear and engaging. Do not include too many text on one page and ensure that the colours used are accessible. You might also consider using concept maps (Google slides has lots of pyramid animations). Whatever you do, keep slides sparse, do not pick Roman fonts, be consistent and bold quotes. For additional tips, see Campbell (n.d.) suggestions at https://www.exordo.com/blog/presenting-at-a-conference/

Trimming the Excess

It is unlikely that you will get the timing right on your first practice run. It is okay to  allow yourself to go over (or under) to begin but ensure you can make the necessary adjustments to each section of your presentation. If you are still extremely over the time limit (and you should aim to go a little under, so you can take it slow for your presentation), then you should cut full sections. Consider removing your literature review, compressing your discussion into your findings or conclusion, and/or taking off one of your findings sections. If you are still over the limit, consider shortening your research question or focusing on fewer research questions. If your presentation is too short, consider expanding on your findings and the discussions.

Tips From Soothsayers

For more elocutionary or body language tips, there are many business school videos on these topics (Abrahams, 2018).

Fear of Public Speaking/Cooling Off Before You Speak

Composure and confidence will make your presentation go over smoother. Speaking with confidence – in a clear, steady voice – is essential to winning the confidence of your audience. However, sometimes you are just overrun by nerves. If that is the case, you are not alone. Fear of public speaking is a extremely common, but there are things that you can do to help calm those nerves. See (Sawchunk, 2022) for a list of suggestion at the following link https://www.mayoclinic.org/diseases-conditions/specific-phobias/expert-answers/fear-of-public-speaking/faq-20058416

Box 12.3 – Student Testimony – Negotiating with Your Nerves

A quick online search for “presentation tips” will yield an overwhelming number of suggestions, but everyone’s nervousness may come from different places. Before you dive into looking for advice, ask yourself why you are nervous. Worried about presentation content? Create a list of major points you want to get across. Worried about going overtime? Cut down on unnecessary content and time each slide. Worried that you’ll feel intimidated by the audience? Plant a friend in the audience and look at them. Regardless, it’s important to give yourself enough time to prepare and practice for the presentation.

Here is four pieces of advice that helps me get through every presentation:

  • Remember that you know something that the audience doesn’t. (No audience is all-knowing. Presenting your ideas and teaching others should be an empowering experience.)
  • Mention some things you find interesting and are passionate about related to the content. (This could be a surprising finding in your research, or an interesting encounter during data collection.)
  • Prepare a script, rely on bullet points sentences, and avoid long paragraphs. (Bullet points help you stay on track with all the information you want to cover and give you room to improvise if needed.)
  • Create a presentation ritual. (Find something that calms you down or makes you feel confident. This can be wearing a shirt you feel confident in or drinking some warm tea before you practice and present.)

Our nervousness often comes from a prediction of how we think the audience is going to perceive us, and our brains are great at coming up with reasons why we might not deliver a satisfactory presentation. Don’t be fooled – these thoughts are often inaccurate. Learn to doubt your doubts!

Youcheng (Mark) Ding, UBC Sociology Honours Student, 2019-2020

Abrahams, Matt. (2018). How to make your communication memorable. YouTube. Stanford Graduate School of Business.  https://www.youtube.com/watch?v=Fsr4yrSAIAQ

Campbell, B. (n.d.). 11 Tips for presenting at a conference.  Ex Ordo .  https://www.exordo.com/blog/presenting-at-a-conference/

Wilson (2021). Driver’s of Dissidence: A Discourse Analysis of Vancouver’s Road to Ride-hailing.  Sojourners.

Sawchung, N.C. (2022). Fear of Public Speaking: How can I overcome it?  Mayo Clinic .  https://www.mayoclinic.org/diseases-conditions/specific-phobias/expert-answers/fear-of-public-speaking/faq-20058416

Practicing and Presenting Social Research Copyright © 2022 by Oral Robinson and Alexander Wilson is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License , except where otherwise noted.

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Princeton Correspondents on Undergraduate Research

How to Make a Successful Research Presentation

Turning a research paper into a visual presentation is difficult; there are pitfalls, and navigating the path to a brief, informative presentation takes time and practice. As a TA for  GEO/WRI 201: Methods in Data Analysis & Scientific Writing this past fall, I saw how this process works from an instructor’s standpoint. I’ve presented my own research before, but helping others present theirs taught me a bit more about the process. Here are some tips I learned that may help you with your next research presentation:

More is more

In general, your presentation will always benefit from more practice, more feedback, and more revision. By practicing in front of friends, you can get comfortable with presenting your work while receiving feedback. It is hard to know how to revise your presentation if you never practice. If you are presenting to a general audience, getting feedback from someone outside of your discipline is crucial. Terms and ideas that seem intuitive to you may be completely foreign to someone else, and your well-crafted presentation could fall flat.

Less is more

Limit the scope of your presentation, the number of slides, and the text on each slide. In my experience, text works well for organizing slides, orienting the audience to key terms, and annotating important figures–not for explaining complex ideas. Having fewer slides is usually better as well. In general, about one slide per minute of presentation is an appropriate budget. Too many slides is usually a sign that your topic is too broad.

explain the importance of oral presentation of research findings

Limit the scope of your presentation

Don’t present your paper. Presentations are usually around 10 min long. You will not have time to explain all of the research you did in a semester (or a year!) in such a short span of time. Instead, focus on the highlight(s). Identify a single compelling research question which your work addressed, and craft a succinct but complete narrative around it.

You will not have time to explain all of the research you did. Instead, focus on the highlights. Identify a single compelling research question which your work addressed, and craft a succinct but complete narrative around it.

Craft a compelling research narrative

After identifying the focused research question, walk your audience through your research as if it were a story. Presentations with strong narrative arcs are clear, captivating, and compelling.

  • Introduction (exposition — rising action)

Orient the audience and draw them in by demonstrating the relevance and importance of your research story with strong global motive. Provide them with the necessary vocabulary and background knowledge to understand the plot of your story. Introduce the key studies (characters) relevant in your story and build tension and conflict with scholarly and data motive. By the end of your introduction, your audience should clearly understand your research question and be dying to know how you resolve the tension built through motive.

explain the importance of oral presentation of research findings

  • Methods (rising action)

The methods section should transition smoothly and logically from the introduction. Beware of presenting your methods in a boring, arc-killing, ‘this is what I did.’ Focus on the details that set your story apart from the stories other people have already told. Keep the audience interested by clearly motivating your decisions based on your original research question or the tension built in your introduction.

  • Results (climax)

Less is usually more here. Only present results which are clearly related to the focused research question you are presenting. Make sure you explain the results clearly so that your audience understands what your research found. This is the peak of tension in your narrative arc, so don’t undercut it by quickly clicking through to your discussion.

  • Discussion (falling action)

By now your audience should be dying for a satisfying resolution. Here is where you contextualize your results and begin resolving the tension between past research. Be thorough. If you have too many conflicts left unresolved, or you don’t have enough time to present all of the resolutions, you probably need to further narrow the scope of your presentation.

  • Conclusion (denouement)

Return back to your initial research question and motive, resolving any final conflicts and tying up loose ends. Leave the audience with a clear resolution of your focus research question, and use unresolved tension to set up potential sequels (i.e. further research).

Use your medium to enhance the narrative

Visual presentations should be dominated by clear, intentional graphics. Subtle animation in key moments (usually during the results or discussion) can add drama to the narrative arc and make conflict resolutions more satisfying. You are narrating a story written in images, videos, cartoons, and graphs. While your paper is mostly text, with graphics to highlight crucial points, your slides should be the opposite. Adapting to the new medium may require you to create or acquire far more graphics than you included in your paper, but it is necessary to create an engaging presentation.

The most important thing you can do for your presentation is to practice and revise. Bother your friends, your roommates, TAs–anybody who will sit down and listen to your work. Beyond that, think about presentations you have found compelling and try to incorporate some of those elements into your own. Remember you want your work to be comprehensible; you aren’t creating experts in 10 minutes. Above all, try to stay passionate about what you did and why. You put the time in, so show your audience that it’s worth it.

For more insight into research presentations, check out these past PCUR posts written by Emma and Ellie .

— Alec Getraer, Natural Sciences Correspondent

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Oral Presentation Structure

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Finally, presentations normally include interaction in the form of questions and answers. This is a great opportunity to provide whatever additional information the audience desires. For fear of omitting something important, most speakers try to say too much in their presentations. A better approach is to be selective in the presentation itself and to allow enough time for questions and answers and, of course, to prepare well by anticipating the questions the audience might have.

As a consequence, and even more strongly than papers, presentations can usefully break the chronology typically used for reporting research. Instead of presenting everything that was done in the order in which it was done, a presentation should focus on getting a main message across in theorem-proof fashion — that is, by stating this message early and then presenting evidence to support it. Identifying this main message early in the preparation process is the key to being selective in your presentation. For example, when reporting on materials and methods, include only those details you think will help convince the audience of your main message — usually little, and sometimes nothing at all.

The opening

  • The context as such is best replaced by an attention getter , which is a way to both get everyone's attention fast and link the topic with what the audience already knows (this link provides a more audience-specific form of context).
  • The object of the document is here best called the preview because it outlines the body of the presentation. Still, the aim of this element is unchanged — namely, preparing the audience for the structure of the body.
  • The opening of a presentation can best state the presentation's main message , just before the preview. The main message is the one sentence you want your audience to remember, if they remember only one. It is your main conclusion, perhaps stated in slightly less technical detail than at the end of your presentation.

In other words, include the following five items in your opening: attention getter , need , task , main message , and preview .

Even if you think of your presentation's body as a tree, you will still deliver the body as a sequence in time — unavoidably, one of your main points will come first, one will come second, and so on. Organize your main points and subpoints into a logical sequence, and reveal this sequence and its logic to your audience with transitions between points and between subpoints. As a rule, place your strongest arguments first and last, and place any weaker arguments between these stronger ones.

The closing

After supporting your main message with evidence in the body, wrap up your oral presentation in three steps: a review , a conclusion , and a close . First, review the main points in your body to help the audience remember them and to prepare the audience for your conclusion. Next, conclude by restating your main message (in more detail now that the audience has heard the body) and complementing it with any other interpretations of your findings. Finally, close the presentation by indicating elegantly and unambiguously to your audience that these are your last words.

Starting and ending forcefully

Revealing your presentation's structure.

To be able to give their full attention to content, audience members need structure — in other words, they need a map of some sort (a table of contents, an object of the document, a preview), and they need to know at any time where they are on that map. A written document includes many visual clues to its structure: section headings, blank lines or indentations indicating paragraphs, and so on. In contrast, an oral presentation has few visual clues. Therefore, even when it is well structured, attendees may easily get lost because they do not see this structure. As a speaker, make sure you reveal your presentation's structure to the audience, with a preview , transitions , and a review .

The preview provides the audience with a map. As in a paper, it usefully comes at the end of the opening (not too early, that is) and outlines the body, not the entire presentation. In other words, it needs to include neither the introduction (which has already been delivered) nor the conclusion (which is obvious). In a presentation with slides, it can usefully show the structure of the body on screen. A slide alone is not enough, however: You must also verbally explain the logic of the body. In addition, the preview should be limited to the main points of the presentation; subpoints can be previewed, if needed, at the beginning of each main point.

Transitions are crucial elements for revealing a presentation's structure, yet they are often underestimated. As a speaker, you obviously know when you are moving from one main point of a presentation to another — but for attendees, these shifts are never obvious. Often, attendees are so involved with a presentation's content that they have no mental attention left to guess at its structure. Tell them where you are in the course of a presentation, while linking the points. One way to do so is to wrap up one point then announce the next by creating a need for it: "So, this is the microstructure we observe consistently in the absence of annealing. But how does it change if we anneal the sample at 450°C for an hour or more? That's my next point. Here is . . . "

Similarly, a review of the body plays an important double role. First, while a good body helps attendees understand the evidence, a review helps them remember it. Second, by recapitulating all the evidence, the review effectively prepares attendees for the conclusion. Accordingly, make time for a review: Resist the temptation to try to say too much, so that you are forced to rush — and to sacrifice the review — at the end.

Ideally, your preview, transitions, and review are well integrated into the presentation. As a counterexample, a preview that says, "First, I am going to talk about . . . , then I will say a few words about . . . and finally . . . " is self-centered and mechanical: It does not tell a story. Instead, include your audience (perhaps with a collective we ) and show the logic of your structure in view of your main message.

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Oral presentations.

An oral presentation is usually more than just reading a paper or set of slides to an audience (though in some disciplines, this is the expectation). How you deliver your presentation is as important in  communicating your message as what you say. Use these guidelines to learn simple tools that help you prepare and present an effective presentation, and design PowerPoint slides that support and enhance your talk.

Download Oral Presentation Template

Preparation Tips

An effective presentation is more than just standing up and giving information. A presenter must consider how best to communicate the information to the audience. Use these tips to create a presentation that is both informative and interesting:

  • Organize your thoughts. Start with an outline and develop good transitions between sections. Emphasize the real-world significance of your research.
  • Have a strong opening. Why should the audience listen to you? One good way to get their attention is to start with a question, whether or not you expect an answer.
  • Define terms early. If you are using terms that may be new to the audience, introduce them early in your presentation. Once an audience gets lost in unfamiliar terminology, it is extremely difficult to get them back on track.
  • Don't get lost in the details. It's natural to be excited about your research and want to tell your audience all about it, but they don't need to know every detail. Focus on giving them enough information to broadly understand how you arrived at your conclusion, what your findings are, and why they matter.
  • Finish with a bang. Find one or two sentences that sum up the importance of your research. How is the world better off as a result of what you have done?
  • Design PowerPoint slides to introduce important information. Consider doing a presentation without PowerPoint. Then consider which points you cannot make without slides. Create only those slides that are necessary to improve your communication with the audience.
  • Time yourself. Do not wait until the last minute to time your presentation. Different conferences will allow for different amounts of time. At on-campus events hosted by the Office of Research, you only have 8 minutes to speak, so you want to know, as soon as possible, if you are close to that limit.
  • Create effective notes for yourself. Have notes that you can read. Do not write out your entire talk; use an outline or other brief reminders of what you want to say. Make sure the text is large enough that you can read it from a distance.
  • Practice, practice, practice. The more you practice your presentation, the more comfortable you will be in front of an audience. Practice in front of a friend or two and ask for their feedback. Record yourself and listen to it critically. Make it better and do it again.

Powerpoint Tips

Microsoft PowerPoint is a tremendous tool for presentations. It is also a tool that is sometimes not used effectively. If you are using PowerPoint, use these tips to enhance your presentation:

  • Use a large font. As a general rule, avoid text smaller than 24 point.
  • Use a clean typeface. Sans serif typefaces, such as Arial, are generally easier to read on a screen than serifed typefaces, such as Times New Roman.
  • Use bullet points, not complete sentences. The text on your slide provides an outline to what you are saying. If the entire text of your presentation is on your slides, there is no reason for the audience to listen to you. A common standard is the 6/7 rule: no more than six bulleted items per slide and no more than seven words per item.
  • Use contrasting colors. Use a dark text on a light background or a light text on a dark background. Avoid combinations of colors that look similar. Avoid red/green combinations, as this is the most common form of color blindness.
  • Use special effects sparingly. Using animations, cool transition effects, sounds and other special effects is an effective way to make sure the audience notices your slides. Unfortunately, that means that they are not listening to what you are saying. Use special effects only when they are necessary to make a point.

Presentation Tips

When you start your presentation, the audience will be interested in what you say. Use these tips to help keep them interested throughout your presentation:

  • Be excited. You are talking about something exciting. If you remember to be excited, your audience will feel it and automatically become more interested.
  • Speak with confidence. When you are speaking, you are the authority on your topic, but do not pretend that you know everything. If you do not know the answer to a question, admit it. Consider deferring the question to your mentor or offer to look into the matter further.
  • Make eye contact with the audience. Your purpose is to communicate with your audience, and people listen more if they feel you are talking directly to them. As you speak, let your eyes settle on one person for a few seconds before moving on to somebody else. You do not have to make eye contact with everybody, but make sure you connect with all areas of the audience equally.
  • Avoid reading from the screen. First, if you are reading from the screen, you are not making eye contact with your audience. Second, if you put it on your slide, it is because you wanted them to read it, not you.
  • Blank the screen when a slide is unnecessary. A slide that is not related to what you are speaking about can distract the audience. Pressing the letter B or the period key displays a black screen, which lets the audience concentrate solely on your words. Press the same key to restore the display.
  • Use a pointer only when necessary. If you are using a laser pointer, remember to keep it off unless you need to highlight something on the screen.
  • Explain your equations and graphs. When you display equations, explain them fully. Point out all constants and dependent and independent variables. With graphs, tell how they support your point. Explain the x- and y-axes and show how the graph progresses from left to right.
  • Pause. Pauses bring audible structure to your presentation. They emphasize important information, make transitions obvious, and give the audience time to catch up between points and to read new slides. Pauses always feel much longer to speakers than to listeners. Practice counting silently to three (slowly) between points.
  • Avoid filler words. Um, like, you know, and many others. To an audience, these are indications that you do not know what to say; you sound uncomfortable, so they start to feel uncomfortable as well. Speak slowly enough that you can collect your thoughts before moving ahead. If you really do not know what to say, pause silently until you do.
  • Relax. It is hard to relax when you are nervous, but your audience will be much more comfortable if you are too.
  • Breathe. It is fine to be nervous. In fact, you should be—all good presenters are nervous every time they are in front of an audience. The most effective way to keep your nerves in check—aside from a lot of practice beforehand—is to remember to breathe deeply throughout your presentation.
  • Acknowledge the people who supported your research. Be sure to thank the people who made your research possible, including your mentor, research team, collaborators, and other sources of funding and support.

Sharing your work can help you expand your network of contacts who share your research interests. For undergraduate researchers who intend to complete a graduate degree, presenting can be an invaluable experience. We recommend discussing your interest in sharing your research with your faculty advisor. They can help match your interests with the appropriate venue.

See guide for Poster Presentations

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12.4: Oral Presentations

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A well-organized oral presentation typically has the following elements: a background, research question, outline of research and the talk (methods), findings/discussion, and conclusion. Below, we elaborate on 12 tips to help you successfully showcase these elements and excute a noteworthy presentation.

Planning is fundamental to you delivering a successful oral presentation. Almost every conference you attend will have a set of guidelines for you to adhere to (e.g., the time limit). Begin by familiarizing yourself with those guidelines. Remember that you will not be able your entire thesis or all the interesting findings on one 18×24 poster or in a 15 minutes presentation. You will need to zoom in on a specific issue or research question from within your thesis. We reiterate: do not attempt to present your entire thesis.

Box 12.3.1.1 shows an example of how one might plan a 15 minutes oral presentation. When planning, highlight the significant portions of each section: the introduction, literature review, methods, findings, discussion, and conclusion. Give rough outlines of how much time each section will take, and test this outline to ensure you will not be going over (example of fifteen-minute speech plan in Box 12.3.1.1). It is best to try to get your practice done at least one minute less than the designated time (e.g., aim to finish a 15 minutes presentation in 14 minutes). On the day, nerves, technical issues and other factors can make you go for longer than you practices. In general, program chairs keep very strict timing and give you frequent time updates during your presentation. Planning with built-in flexibility can help calm your nerves before and during your presentation.

Box 12.2 – Example Outline of Oral Presentation

The introduction.

Because oral presentations at conferences are so short, you must aim to quickly entice your audience. Common ways to do this include starting with a historical anecdote or story related to your topic, unpacking a key quote from your qualitative study, introducing a paradox in your field, asking a provoking question to your audience, and inquiring what a seemingly straightforward concept in your field really means in practice.

Research Question(s) & Order

Once you have introduced your topic, immediately state your research question(s) and use that momentum to guide your listeners through the methods and findings. If outlined on a slide, put it on the same slide or on the next. After this, aim to implicate it in the context of your presentation. Answer how your presentation will be structured and tell your audience how this structure will address your research question.

Literature Review (optional)

This is a section that you can skip in a presentation, but if you do decide to keep it, make it sparse. We suggest picking one or two key authors that inspired your study or to separate the key concepts in the literature that have inspired your study. As with all types of research, outline the literature with close attention to the gap you are going to fulfill.

Methods (necessary, but shortened)

Give the short version of your methods. You are allowed, in an oral presentation, to just be as simple as saying a “grounded theory approach”. Suggest to your audience that they can ask you further about your methods in the question period. This is a place where you should also consider talking about the limitations of your research. However, saving it for after the conclusion to make clear to your audience that the implications of your study can be strengthened in future research, is another useful strategy.

Findings (the heart, but keep it concise and forceful)

Consider shortening your findings to just two or three themes. Especially in qualitative research, going down every rabbit hole with regard to your findings will distract from the core point of your presentation: your contribution. Highlight only those findings which you think are (1) unique, (2) useful to others, (3) best answer your research question, and (4) capable of being conveyed in your very limited timeframe. For instance, Wilson’s (2021) research on Uber had five themes which he shortened to three for his fifteen minutes conference presentation. As he explained, “I chose the three themes that addressed the legislative impact of Uber’s framing in order to best address one of my RQ’s: “did Uber’s framing in the media affect the final legislative decisions?”

The discussion is a section that can be easily truncated into your conclusion or at the end of the findings section. It is essential, however, that you implicate the meaning of your findings for the field. What was the gap you fulfilled? How do your findings corroborate with past research on your subject? Whenever covering any of your findings, consider how they affect the field of your audience: what does your work say about their work? Likewise, in disseminating your research for the community, this final part is essential: how does your findings affect their day to day lives? Will it affect a policy that governs their behaviour etc?

Conclusion, Limitations, and Implications

The conclusion is where you outline what you have said, what is missing from your study and what can be done in the future. Clearly summarize the key findings of your talk before talking about what is missing. Once you have summarized the findings, be humble! Talk about the limitations of your research and briefly discuss how they could be addressed in future studies. Once the ground is laid, now you are ready to resoundingly end your presentation: summarize the major themes of your research into implications – the contribution of your work. Why should everyone remember the work you do? It is entirely based upon your ability to convince them that the research is worth remembering into the future: in future work, research, and reflection. Implications often take two forms: for future research and for action outside of research. When speaking to academics, the first is more important. When discussing with the broader community, the latter will likely be higher valued.

Designing Your Slides

The most important thing to remember about designing your slides is to keep them clean, clear and engaging. Do not include too many text on one page and ensure that the colours used are accessible. You might also consider using concept maps (Google slides has lots of pyramid animations). Whatever you do, keep slides sparse, do not pick Roman fonts, be consistent and bold quotes. For additional tips, see Campbell (n.d.) suggestions at https://www.exordo.com/blog/presenting-at-a-conference/

Trimming the Excess

It is unlikely that you will get the timing right on your first practice run. It is okay to allow yourself to go over (or under) to begin but ensure you can make the necessary adjustments to each section of your presentation. If you are still extremely over the time limit (and you should aim to go a little under, so you can take it slow for your presentation), then you should cut full sections. Consider removing your literature review, compressing your discussion into your findings or conclusion, and/or taking off one of your findings sections. If you are still over the limit, consider shortening your research question or focusing on fewer research questions. If your presentation is too short, consider expanding on your findings and the discussions.

Tips From Soothsayers

For more elocutionary or body language tips, there are many business school videos on these topics (Abrahams, 2018).

Fear of Public Speaking/Cooling Off Before You Speak

Composure and confidence will make your presentation go over smoother. Speaking with confidence – in a clear, steady voice – is essential to winning the confidence of your audience. However, sometimes you are just overrun by nerves. If that is the case, you are not alone. Fear of public speaking is a extremely common, but there are things that you can do to help calm those nerves. See (Sawchunk, 2022) for a list of suggestion at the following link https://www.mayoclinic.org/diseases-conditions/specific-phobias/expert-answers/fear-of-public-speaking/faq-20058416

Box 12.3 – Student Testimony – Negotiating with Your Nerves

A quick online search for “presentation tips” will yield an overwhelming number of suggestions, but everyone’s nervousness may come from different places. Before you dive into looking for advice, ask yourself why you are nervous. Worried about presentation content? Create a list of major points you want to get across. Worried about going overtime? Cut down on unnecessary content and time each slide. Worried that you’ll feel intimidated by the audience? Plant a friend in the audience and look at them. Regardless, it’s important to give yourself enough time to prepare and practice for the presentation.

Here is four pieces of advice that helps me get through every presentation:

  • Remember that you know something that the audience doesn’t. (No audience is all-knowing. Presenting your ideas and teaching others should be an empowering experience.)
  • Mention some things you find interesting and are passionate about related to the content. (This could be a surprising finding in your research, or an interesting encounter during data collection.)
  • Prepare a script, rely on bullet points sentences, and avoid long paragraphs. (Bullet points help you stay on track with all the information you want to cover and give you room to improvise if needed.)
  • Create a presentation ritual. (Find something that calms you down or makes you feel confident. This can be wearing a shirt you feel confident in or drinking some warm tea before you practice and present.)

Our nervousness often comes from a prediction of how we think the audience is going to perceive us, and our brains are great at coming up with reasons why we might not deliver a satisfactory presentation. Don’t be fooled – these thoughts are often inaccurate. Learn to doubt your doubts!

Youcheng (Mark) Ding, UBC Sociology Honours Student, 2019-2020

Abrahams, Matt. (2018). How to make your communication memorable. YouTube. Stanford Graduate School of Business. https://www.youtube.com/watch?v=Fsr4yrSAIAQ

Campbell, B. (n.d.). 11 Tips for presenting at a conference. Ex Ordo . https://www.exordo.com/blog/presenting-at-a-conference/

Wilson (2021). Driver’s of Dissidence: A Discourse Analysis of Vancouver’s Road to Ride-hailing. Sojourners.

Sawchung, N.C. (2022). Fear of Public Speaking: How can I overcome it? Mayo Clinic . https://www.mayoclinic.org/diseases-conditions/specific-phobias/expert-answers/fear-of-public-speaking/faq-20058416

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How to Make an Oral Presentation

Explore the possibilities.

oral-presentation-faq

The purpose of an oral presentation is to share your research with an audience, typically through PowerPoint or Prezi. It is typically a synopsis of your research. If you've conducted a study, you will probably address the following topics:

  • Background research on your topic (with citations to past studies)
  • The rationale for your study (how does your study address a gap in the literature?)
  • Hypotheses/research questions
  • Methodology
  • Results (graphs are more interesting than tables or words)
  • Conclusions (for example, the implications or applications of your research, limitations, future research directions, a concise summary of your main findings, concluding thoughts)
  • References and Acknowledgements (such as grant support, a faculty advisor if he/she is not an author on the presentation, assistance from others who are not listed as authors)

If your scholarship is in a different form (e.g., a film analysis, a presentation of a creative work), the structure will likely be a little different, but in all cases, it should be clear to the audience what the main goals of your research are, why it's important to do this work, and what you found in your research.  

  • First, make sure you know how much time you have; it is common for oral presentations at conferences to exceed the time limit. Prepare a presentation that is a little shorter than the allotted time to allow for questions and other comments.
  • Think about your audience: Will they understand technical terms, jargon, and acronyms? Will they be mostly undergraduates or professors in the field? You should tailor your presentation to your expected audience.
  • Think carefully about your central message. What do you want the audience to know by the end of your presentation? Most people will only remember a few take-home points from your carefully constructed presentation (if that!). There's no point in getting bogged down in minutia that the audience can't really process anyway.
  • The most important parts are the beginning (to draw the audience in) and the ending (to wrap up, to inspire). Put some thought into how to make these parts of your presentation have impact.
  • Think about your speaking style; can you speak loudly and clearly? Can you modulate your voice appropriately, or do you tend to sound monotone when you give presentations? Consider working on your public speaking skills if it's needed; consider joining Legacy Owls Toastmasters Club  for this purpose and check out Toastmasters International public speaking tips .
  • Will the conference provide computers or do you bring your own laptop?
  • Will there be internet available?
  • How reliable is the internet?
  • Will there be speakers or a way to use audio (if necessary)?
  • Back up your presentation in at least two places (e.g., flash drive, Dropbox, email it to yourself).
  • When you prepare a presentation on a Mac and then use a PC (or vice versa), be aware that sometimes things look different.
  • Bring a printed copy in case the technology fails, or have a tablet/laptop with you.
  • Find the room early, and check out the technology so you’re familiar with it.

It is usually not required that you use visuals for your presentation, but a PowerPoint or Prezi can often help the audience follow along with your research.

If you use PowerPoint or Prezi:

  • Avoid the temptation to put too much text on your slides; the audience can get bored or overwhelmed and might not be able to clearly see all the words if you've used a small font (less than 20-pt is considered "small"). 
  • Avoid font types that are hard to read or look unprofessional.
  • Avoid putting words on a busy powerpoint background that makes the words hard to read.
  • Avoid using font color that doesn't contrast with the background (in other words, your audience can't read gray text on a black background). 
  • Avoid tables and graphs that have too much information - you can recreate those tables and graphs with just the most important information instead.

Also, consider your verbal and physical presentation:

  • Avoid reading your slides to the audience.
  • Avoid reading from prepared notes; the audience will maintain interest better if you can speak extemporaneously directly to them. It's also hard to make eye contact with the audience if you are reading.
  • Avoid distracting behaviors or verbal tics (“um,” “like,” “uh”).
  • Dress appropriately for the occasion.
  • Consider your body language (e.g., arms crossed can come across as you not wanting to be there).
  • Embrace a "Presentation Zen" style: simple (not simplistic), clean, and powerful.
  • Have interesting, high-resolution images on your slides.
  • You could connect your research to recent events (perhaps asking the audience to summarize the recent event).
  • You could ask specific questions throughout the presentation.
  • You could poll the audience on a topic relevant to your presentation (perhaps even using a free resource such as Socrative or Poll Everywhere ).
  • You could insert a powerful quote into your presentation (perhaps at the beginning or end).
  • You can show a short video to illustrate something important about your topic.
  • The point is not to be gimmicky; the point is to keep your audience interested and engaged (especially when the audience has been listening to oral presentations all day and might be tired). Be aware, though, that different disciplines have different conventions regarding what is and is not appropriate for an oral presentation; be sure to ask your research advisor for advice first.
  • Showing enthusiasm for their work
  • Being energetic
  • Using emphasis on certain words
  • Using hand gestures to keep the audience engaged
  • Be sure to leave some time at the end.
  • If a questioner is soft-spoken, repeat the question so everyone hears.
  • Avoid long, meandering answers.
  • Don’t make something up if you don’t know an answer. Offer to look it up and get back to the person, and be open to someone in the audience knowing the answer.
  • Give positive reinforcement to questioners (smiling, nodding, “that’s a good question”).
  • If someone is attacking you or otherwise being rude, remember that this usually comes from someone who wants to show off or appear smart in front of everyone The other audience members will recognize the rudeness and be on your side! Stay calm, answer as best you can, and acknowledge it when he/she makes a good point (smiling and nodding can disarm an attacker).
  • People will often talk to you right afterwards; try to avoid running out right after your presentation if you can help it.
  • Audience members may email for a copy of your presentation or to ask further questions; be sure to follow up with them.

If you have been accepted to present your research at a conference, congratulations! This is a great honor, and you should be proud of this accomplishment. If you would like an individual consultation with someone from the Office of Undergraduate Research about your presentation, please do not hesitate to contact us at [email protected] .

Other online resources to check out include:

  • Presentation Tips (Prepare, Design, Deliver)
  • 18 Tips for Killer Presentations

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Ten simple rules for innovative dissemination of research

Tony ross-hellauer.

1 Open and Reproducible Research Group, Institute of Interactive Systems and Data Science, Graz University of Technology and Know-Center GmbH, Graz, Austria

Jonathan P. Tennant

2 Center for Research and Interdisciplinarity, University of Paris, Paris, France

Viltė Banelytė

3 Freelance Researcher, Vilnius, Lithuania

Edit Gorogh

4 University and National Library, University of Debrecen, Debrecen, Hungary

Daniela Luzi

5 Institute for Research on Population and Social Policies, National Research Council, Rome, Italy

Peter Kraker

6 Open Knowledge Maps, Vienna, Austria

Lucio Pisacane

Roberta ruggieri, electra sifacaki.

7 National and Kapodistrian University of Athens, Athens, Greece

Michela Vignoli

8 Center for Digital Safety and Security, AIT Austrian Institute of Technology, Vienna, Austria

Author summary

How we communicate research is changing because of new (especially digital) possibilities. This article sets out 10 easy steps researchers can take to disseminate their work in novel and engaging ways, and hence increase the impact of their research on science and society.

Introduction

As with virtually all areas of life, research dissemination has been disrupted by the internet and digitally networked technologies. The last two decades have seen the majority of scholarly journals move online, and scholarly books are increasingly found online as well as in print. However, these traditional communication vehicles have largely retained similar functions and formats during this transition. But digital dissemination can happen in a variety of ways beyond the traditional modes: social media have become more widely used among researchers [ 1 , 2 , 3 ], and the use of blogs and wikis as a specific form of ‘open notebook science’ has been popular for more than a decade [ 4 ].

Professional academic social networks such as ResearchGate and Academia.edu boast millions of users. New online formats for interaction with the wider public, such as TED talks broadcast via YouTube, often receive millions of views. Some researchers have even decided to make all of their research findings public in real time by keeping open notebooks [ 5 , 6 ]. In particular, digital technologies invoke new ways of reaching and involving audiences beyond their usual primary dissemination targets (i.e., other scholars) to actively involve peers or citizens who would otherwise remain out of reach for traditional methods of communication [ 7 ]. Adoption of these outlets and methods can also lead to new cross-disciplinary collaborations, helping to create new research, publication, and funding opportunities [ 8 ].

Beyond the increase in the use of web-based and computational technologies, other trends in research cultures have had a profound effect on dissemination. The push towards greater public understanding of science and research since the 1980s, and an emphasis on engagement and participation of non-research audiences have brought about new forms of dissemination [ 9 ]. These approaches include popular science magazines and science shows on television and the radio. In recent years, new types of events have emerged that aim at involving the general public within the research process itself, including science slams and open lab days. With science cafés and hackerspaces, novel, participatory spaces for research production and dissemination are emerging—both online and offline. Powerful trends towards responsible research and innovation, the increasing globalisation of research, and the emergence and inclusion of new or previously excluded stakeholders or communities are also reshaping the purposes of dissemination as well as the scope and nature of its audiences.

Many now view wider dissemination and public engagement with science to be a fundamental element of open science [ 10 ]. However, there is a paradox at play here, for while there have never been more avenues for the widespread dissemination of research, researchers tend nonetheless to value and focus upon just a few traditional outputs: journal articles, books, and conference presentations [ 11 ].

Following Wilson and colleagues [ 12 ], we here define research dissemination as a planned process that involves consideration of target audiences, consideration of the settings in which research findings are to be received, and communicating and interacting with wider audiences in ways that will facilitate research uptake and understanding. Innovative dissemination, then, means dissemination that goes beyond traditional academic publishing (e.g., academic journals, books, or monographs) and meetings (conferences and workshops) to achieve more widespread research uptake and understanding. Hence, a citizen science project, which involves citizens in data collection but does not otherwise educate them about the research, is not here considered innovative dissemination.

We here present 10 steps researchers can take to embrace innovative dissemination practices in their research, either as individuals or groups ( Fig 1 ). They represent the synthesis of multidimensional research activities undertaken within the OpenUP project ( https://www.openuphub.eu/ ). This European Coordination and Support Action grant award addressed key aspects and challenges of the currently transforming science landscape and proposed recommendations and solutions addressing the needs of researchers, innovators, the public, and funding bodies. The goal is to provide stakeholders (primarily researchers but also intermediaries) with an entry point to innovative dissemination, so that they can choose methods and tools based on their audience, their skills, and their requirements. The advice is directed towards both individual researchers and research teams or projects. It is similar to other entries in the Ten Simple Rules series (e.g., [ 13 , 14 ]). Ultimately, the benefit here for researchers is increased recognition and social impact of their work.

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Rule 1: Get the basics right

Despite changes in communication technologies and models, there are some basic organisational aspects of dissemination that remain important: to define objectives, map potential target audience(s), target messages, define mode of communication/engagement, and create a dissemination plan. These might seem a bit obvious or laborious but are critical first steps towards strategically planning a project.

Define objectives

The motivation to disseminate research can come in many forms. You might want to share your findings with wider nonacademic audiences to raise awareness of particular issues or invite audience engagement, participation, and feedback. Start by asking yourself what you want to achieve with your dissemination. This first strategic step will make all other subsequent steps much simpler, as well as guide how you define the success of your activities.

Map your audience

Specify who exactly you want your research results to reach, for which purposes, and what their general characteristics might be (e.g., policy makers, patient groups, non-governmental organisations). Individuals are not just ‘empty vessels’ to be filled with new knowledge, and having a deeper contextual understanding of your audience can make a real difference to the success of your engagement practices. Who is most affected by your research? Who might find it most valuable? What is it that you want them to take away? Get to know your target audiences, their needs and expectations of the research outcomes, as well as their preferred communication channels to develop a detailed understanding of their interests and align your messages and media with their needs and priorities. Keep in mind, too, that intermediaries such as journalists or science communication organisations can support or mediate the dissemination process.

Target/frame your messages

Target and frame the key messages that you want to communicate to specific groups. Think first from the perspective of what they might want or need to hear from you, rather than what you want to tell them. Choosing media and format of your communication strongly depends on your communication objectives, i.e., what you want to achieve. There are many ways to communicate your research; for example, direct messages, blog/vlog posts, tweeting about it, or putting your research on Instagram. Form and content go hand in hand. Engage intermediaries and leverage any relevant existing networks to help amplify messages.

Create a dissemination plan

Many funded research projects require a dissemination plan. However, even if not, the formal exercise of creating a plan at the outset that organises dissemination around distinct milestones in the research life cycle will help you to assign roles, structure activities, as well as plan funds to be allocated in your dissemination. This will ultimately save you time and make future work easier. If working in groups, distribute tasks and effort to ensure regular updates of content targeted to different communities. Engage those with special specific skills in the use and/or development of appropriate communication tools, to help you in using the right language and support you in finding the suitable occasions to reach your identified audience. Research is not linear, however, and so you might find it best to treat the plan as a living document to be flexibly adapted as the direction of research changes.

Rule 2: Keep the right profile

Whether communicating as an individual researcher, a research project, or a research organisation, establishing a prominent and unique identity online and offline is essential for communicating. Use personal websites, social media accounts, researcher identifiers, and academic social networks to help make you and your research visible. When doing this, try to avoid any explicit self-promotion—your personal profile naturally will develop based on your ability to be an effective and impactful communicator.

Academia is a prestige economy, where individual researchers are often evaluated based on their perceived esteem or standing within their communities [ 15 ]. Remaining visible is an essential part of accumulating esteem. An online presence maintained via personal websites, social media accounts (e.g., Facebook, Twitter, LinkedIn), researcher identifiers (e.g., ORCID), and academic social networks (e.g., ResearchGate, institutional researcher profiles) can be a personal calling card, where you can highlight experience and demonstrate your expertise in certain topics. Being active on important mailing lists, forums, and social media is not only a good chance to disseminate your findings to those communities but also offers you the chance to engage with your community and potentially spark new ideas and collaborations.

Using researcher identifiers like ORCID when disseminating outputs will ensure that those outputs will be unambiguously linked back to the individual researcher (and even automatically updated to their ORCID profile). The OpenUP survey showed that nearly half of the respondents (41%) use academic social networks as a medium to disseminate their research, and a quarter of respondents (26%) said that these networks informed their professional work [ 16 ].

Create a brand by giving your project a unique name, ideally with some intuitive relation to the issue you are investigating. Create a striking visual identity, with a compelling logo, core colours, and a project slogan. Create a website that leverages this visual identity and is as simple and intuitive as possible, both in its layout and in the way content is formulated (limit insider jargon). Create associated appropriate social media accounts (e.g., Twitter, Facebook, LinkedIn, SlideShare, YouTube) and link to this from the project website. Aim for a sustained presence with new and engaging content to reinforce project messaging, and this can help to establish a core following group or user base within different platforms. Include links to other project online presences such as social media accounts, or a rolling feed of updates if possible. Consider including a blog to disseminate core findings or give important project updates. A periodical newsletter could be released in order to provide project updates and other news, to keep the community informed and activated regarding project issues. Depending on the size of your project and budget, you might want to produce hard copy material such as leaflets or fact sheets, as well as branded giveaways to increase awareness of your project. Finally, and perhaps most importantly, try not to come across as a ‘scientific robot’, and make sure to communicate the more human personality side of research.

Rule 3: Encourage participation

In the age of open research, don’t just broadcast. Invite and engage others to foster participation and collaboration with research audiences. Scholarship is a collective endeavour, and so we should not expect its dissemination to be unidirectional, especially not in the digital age. Dissemination is increasingly done at earlier stages of the research life cycle, and such wider and more interactive engagement is becoming an integral part of the whole research workflow.

Such participative activities can be as creative as you wish; for example, through games, such as Foldit for protein folding ( https://fold.it/portal/ ). You might even find it useful to actively engage ‘citizen scientists’ in research projects; for example, to collect data or analyse findings. Initiatives such as Zooniverse ( https://www.zooniverse.org/ ) serve as great examples of allowing anyone to freely participate in cutting-edge ‘people-powered research’.

Disseminating early and often showcases the progress of your work and demonstrates productivity and engagement as part of an agile development workflow. People like to see progress and react positively to narrative, so give regular updates to followers on social media, for example, blogging or tweeting early research findings for early feedback. Alternatively, involving businesses early on can align research to industry requirements and expectations, thus potentially increasing commercial impact. In any case, active involvement of citizens and other target audiences beyond academia can help increase the societal impact of your research [ 17 ].

Rule 4: Open science for impact

Open science is ‘transparent and accessible knowledge that is shared and developed through collaborative networks’, as defined by one systematic review [ 18 ]. It encompasses a variety of practices covering a range of research processes and outputs, including areas like open access (OA) to publications, open research data, open source software/tools, open workflows, citizen science, open educational resources, and alternative methods for research evaluation including open peer review [ 19 ]. Open science is rooted in principles of equitable participation and transparency, enabling others to collaborate in, contribute to, scrutinise and reuse research, and spread knowledge as widely as possible [ 20 ]. As such, innovative dissemination is a core element of open science.

Embracing open science principles can boost the impact of research. Firstly, OA publications seem to accrue more citations than their closed counterparts, as well as having a variety of possible wider economic and societal benefits [ 21 ]. There are a number of ways to make research papers OA, including at the journal site itself, or self-archiving an accepted manuscript in a repository or personal website.

Disseminating publications as preprints in advance of or parallel to journal submission can increase impact, as measured by relative citation counts [ 22 ]. Very often, traditional publishing takes a long time, with the waiting time between submission and acceptance of a paper being in excess of 100 days [ 23 ]. Preprinting speeds up dissemination, meaning that findings are available sooner for sharing and reuse. Potential platforms for disseminating preprints include the Open Science Framework, biorXiv, or arXiv.

Dissemination of other open science outputs that would usually remain hidden also not only helps to ensure the transparency and increased reproducibility of research [ 24 ], but also means that more research elements are released that can potentially impact upon others by creating network effects through reuse. Making FAIR (Findable, Accessible, Interoperable, Reusable) research data and code available enables reuse and remixing of core research outputs, which can also lead to further citations for projects [ 25 , 26 , 27 ]. Published research proposals, protocols, and open notebooks act as advertisements for ongoing research and enable others to reuse methods, exposing the continuous and collaborative nature of scholarship.

To enable reuse, embrace open licenses. When it comes to innovative dissemination, the goal is usually that the materials are accessible to as large an audience as possible. If appropriate open licenses are not used, while materials may be free to access, they cannot be widely used, modified, or shared. The best in this case is the widely adopted Creative Commons licenses, CC BY or CC 0. Variations of these licenses are less permissive and can constrain reuse for commercial or derivative purposes. This limitation, however, prevents the use of materials in many forms of (open) educational resources and other open projects, including Wikipedia. Careful consideration should be given to licensing of materials, depending on what your intended outcomes from the project are (see Rule 1). Research institutes and funding bodies typically have a variety of policies and guidance about the use and licensing of such materials, and should be consulted prior to releasing any materials.

Rule 5: Remix traditional outputs

Traditional research outputs like research articles and books can be complemented with innovative dissemination to boost impact; for example, by preparing accompanying nonspecialist summaries, press releases, blog posts, and visual/video abstracts to better reach your target audiences. Free media coverage can be an easy way to get results out to as many people as possible. There are countless media outlets interested in science-related stories. Most universities and large research organisations have an office for public affairs or communication: liaise with these experts to disseminate research findings widely through public media. Consider writing a press release for manuscripts that have been accepted for publication in journals or books and use sample forms and tools available online to assist you in the process. Some journals also have dedicated press teams that might be able to help you with this.

Another useful tool to disseminate traditional research outputs is to release a research summary document. This one- or two-page document clearly and concisely summarises the key conclusions from a research initiative. It can combine several studies by the same investigator or by a research group and should integrate two main components: key findings and fact sheets (preferably with graphical images to illustrate your point). This can be published on your institutional website as well as on research blogs, thematic hubs, or simply posted on your social media profiles. Other platforms such as ScienceOpen and Kudos allow authors to attach nonspecialist summaries to each of their research papers.

To maximise the impact of your conference presentations or posters, there are several steps that can be taken. For instance, you can upload your slides to a general-purpose repository such as Figshare or Zenodo and add a digital object identifier (DOI) to your presentation. This also makes it easier to integrate such outputs with other services like ORCID. You can also schedule tweets before and during any conferences, and use the conference hashtag to publicise your talk or poster. Finally, you can also add information about your contributions to email signatures or out-of-office messages [ 28 ].

Rule 6: Go live

In-person dissemination does not just have to be at stuffy conferences. With research moving beyond the walls of universities, there are several types of places for more participatory events. Next to classic scientific conferences, different types of events addressing wider audiences have emerged. It is possible to hit the road and take part in science festivals, science slams, TEDx talks, or road shows.

Science slams are short talks in which researchers explain a scientific topic to a typically nonexpert audience. Similar to other short talk formats like TED talks, they lend themselves to being spread over YouTube and other video channels. A prominent example from the German-speaking area is Giulia Enders, who won the first prize in a science slam that took place in 2012 in Berlin. The YouTube video of her fascinating talk about the gut has received over 1 million views. After this success, she got an offer to write a book about the gut and the digestive system, which has since been published and translated into many languages. You never know how these small steps might end up having a wider impact on your research and career.

Another example is Science Shops, small entities which provide independent, participatory research support to civil society. While they are usually linked to universities, hacker and maker spaces tend to be community-run locations, where people with an interest in science, engineering, and art meet and collaborate on projects. Science festivals are community-based showcases of science and technology that take place over large areas for several days or weeks and directly involve researchers and practitioners in public outreach. Less formally, Science Cafés or similar events like Pint of Science are public engagement events in casual settings like pubs and coffeehouses.

Alternatively, for a more personal approach, consider reaching out to key stakeholders who might be affected by your research and requesting a meeting, or participating in relevant calls for policy consultations. Such an approach can be especially powerful in getting the message across to decision-makers and thought-leaders, although the resources required to schedule and potentially travel to such meetings means you should target such activities very carefully. And don’t forget the value of serendipity—who knows who you’ll meet in the course of your everyday meetings and travels. Always be prepared with a 30 second ‘elevator pitch’ that sums up your project in a confident and concise manner—such encounters may be the gateways to greater engagement or opportunities.

Rule 7: Think visual

Dissemination of research is still largely ruled by the written or spoken word. However, there are many ways to introduce visual elements that can act as attractive means to help your audience understand and interpret your research. Disseminate findings through art or multimedia interpretations. Let your artistic side loose or use new visualisation techniques to produce intuitive, attractive data displays. Of course, not everyone is a trained artist, and this will be dependent on your personal skills.

Most obviously, this could take the form of data visualisation. Graphic representation of quantitative information reaches back to ‘earliest map-making and visual depiction’ [ 29 ]. As technologies have advanced, so have our means of visually representing data.

If your data visualisations could be considered too technical and not easily understandable by a nonexpert reader, consider creating an ad hoc image for this document; sometimes this can also take the form of a graphical abstract or infographic. Use online tools to upload a sample of your data and develop smart graphs and infographics (e.g., Infogr.am, Datawrapper, Easel.ly, or Venngage).

Science comics can be used, in the words of McDermott, Partridge, and Bromberg [ 30 ], to ‘communicate difficult ideas efficiently, illuminate obscure concepts, and create a metaphor that can be much more memorable than a straightforward description of the concept itself’. McDermott and colleagues continue that comics can be used to punctuate or introduce papers or presentations and to capture and share the content of conference talks, and that some journals even have a ‘cartoon’ publication category. They advise that such content has a high chance of being ‘virally’ spread via social media.

As previously discussed, you may also consider creating a video abstract for a paper or project. However, as with all possible methods, it is worth considering the relative costs versus benefits of such an approach. Creating a high-quality video might have more impact than, say, a blog post but could be more costly to produce.

Projects have even successfully disseminated scientific findings through art. For example, The Civilians—a New York–based investigative theatre company—received a three-year grant to develop The Great Immensity , a play addressing the complexity of climate change. AstroDance tells the story of the search for gravitational waves through a combination of dance, multimedia, sound, and computer simulations. The annual Dance Your PhD contest, which began in 2007 and is sponsored by Science magazine, even asks scientists to interpret their PhD research as dance. This initiative receives approximately 50 submissions a year, demonstrating the popularity of novel forms of research dissemination.

Rule 8: Respect diversity

The academic discourse on diversity has always included discussions on gender, ethnic and cultural backgrounds, digital literacy, and epistemic, ideological, or economic diversity. An approach that is often taken is to include as many diverse groups into research teams as possible; for example, more women, underrepresented minorities, or persons from developing countries. In terms of scientific communication, however, not only raising awareness about diversity issues but also increasing visibility of underrepresented minorities in research or including more women in science communication teams should be considered, and embedded in projects from the outset. Another important aspect is assessing how the communication messages are framed, and if the chosen format and content is appropriate to address and respect all audiences. Research should reach all who might be affected by it. Respect inclusion in scientific dissemination by creating messages that reflect and respect diversity regarding factors like gender, demography, and ability. Overcoming geographic barriers is also important, as well as the consideration of differences in time zones and the other commitments that participants might have. As part of this, it is a key responsibility to create a healthy and welcoming environment for participation. Having things such as a code of conduct, diversity statement, and contributing guidelines can really help provide this for projects.

The 2017 Progression Framework benchmarking report of the Scientific Council made several recommendations on how to make progress on diversity and inclusion in science: (1) A strategy and action plan for diversity should developed that requires action from all members included and (2) diversity should be included in a wide range of scientific activities, such as building diversity into prizes, awards, or creating guidance on building diversity and inclusion across a range of demographics groups into communications, and building diversity and inclusion into education and training.

Rule 9: Find the right tools

Innovative dissemination practices often require different resources and skills than traditional dissemination methods. As a result of different skills and tools needed, there may be higher costs associated with some aspects of innovative dissemination. You can find tools via a more-complete range of sources, including the OpenUP Hub. The Hub lists a catalogue of innovative dissemination services, organised according to the following categories, with some suggested tools:

  • Visualising data: tools to help create innovative visual representations of data (e.g., Nodegoat, DataHero, Plot.ly)
  • Sharing notebooks, protocols, and workflows: ways to share outputs that document and share research processes, including notebooks, protocols, and workflows (e.g., HiveBench, Protocols.io, Open Notebook Science Network)
  • Crowdsourcing and collaboration: platforms that help researchers and those outside academia to come together to perform research and share ideas (e.g., Thinklab, Linknovate, Just One Giant Lab)
  • Profiles and networking: platforms to raise academic profile and find collaboration and funding opportunities with new partners (e.g., Humanities Commons, ORCID, ImpactStory)
  • Organiding events: tools to help plan, facilitate, and publicise academic events (e.g., Open Conference Systems, Sched, ConfTool)
  • Outreach to wider public: channels to help broadcast your research to audiences beyond academia, including policy makers, young people, industry, and broader society (e.g., Famelab, Kudos, Pint of Science)
  • Publishing: platforms, tools, and services to help you publish your research (e.g., Open Science Framework, dokieli, ScienceMatters)
  • Archive and share: preprint servers and repositories to help you archive and share your texts, data, software, posters, and more (e.g., BitBucket, GitHub, RunMyCode)

The Hub here represents just one attempt to create a registry of resources related to scholarly communication. A similar project is the 101 Innovations in Scholarly Communication project, which contains different tools and services for all parts of a generalised research workflow, including dissemination and outreach. This can be broadly broken down into services for communication through social media (e.g., Twitter), as well as those designed for sharing of scholarly outputs, including posters and presentations (e.g., Zenodo or Figshare). The Open Science MOOC has also curated a list of resources for its module on Public Engagement with Science, and includes key research articles, organisations, and services to help with wider scientific engagement.

Rule 10: Evaluate, evaluate, evaluate

Assess your dissemination activities. Are they having the right impact? If not, why not? Evaluation of dissemination efforts is an essential part of the process. In order to know what worked and which strategies did not generate the desired outcomes, all the research activities should be rigorously assessed. Such evaluation should be measured via the use of a combination of quantitative and qualitative indicators (which should be already foreseen in the planning stage of dissemination; see Rule 1). Questionnaires, interviews, observations, and assessments could also be used to measure the impact. Assessing and identifying the most successful practices will give you the evidence for the most effective strategies to reach your audience. In addition, the evaluation can help you plan your further budget and minimise the spending and dedicating efforts on ineffective dissemination methods.

Some examples of quantitative indicators include the following:

  • Citations of publications;
  • alternative metrics related to websites and social media platforms (updates, visits, interactions, likes, and reposts);
  • numbers of events held for specific audiences;
  • numbers of participants in those events;
  • production and circulation of printed materials;
  • media coverage (articles in specialised press newsletters, press releases, interviews, etc.); and
  • how much time and effort were spent on activities.

Some examples of qualitative indicators include the following:

  • Visibility in the social media and attractiveness of website;
  • newly established contacts with networks and partners and the outcomes of these contacts;
  • feedback from the target groups; and
  • share feedback within your group on what dissemination strategies seemed to be the most effective in conveying your messages and reaching your target audiences.

We recognise that researchers are usually already very busy, and we do not seek to pressurise them further by increasing their burdens. Our recommendations, however, come at a time when there are shifting norms in how researchers are expected to engage with society through new technologies. Researchers are now often partially evaluated based on such, or expected to include dissemination plans in grant applications. We also do not want to encourage the further fragmentation of scholarship across different platforms and ‘silos’, and therefore we strongly encourage researchers to be highly strategic in how they engage with different methods of innovative dissemination. We hope that these simple rules provide guidance for researchers and their future projects, especially as the tools and services available evolve through time. Some of these suggestions or platforms might not work across all project types, and it is important for researchers to find which methods work best for them.

Acknowledgments

Many thanks to everyone who engaged with the workshops we conducted as part of this grant award.

Funding Statement

This work was partly funded by the OpenUP project, which received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No. 710722. The funders had no role in study design, data collection and analysis, decision to publish, or preparation of the manuscript.

explain the importance of oral presentation of research findings

Planning an oral presentation

Timing: First, find out the duration of presentation, whether it is a 15 min (presentation: 10 min + question: 5 min) or 45 min or 60 min. It is better to finish little early, rather than overshooting the recommended duration. Overshooting presentation time is not only against professional courtesy, but also reflects lack of preparation. Therefore, it is extremely important to plan your presentation according to the recommended duration. Obviously, planning for a 10 min talk would definitely be different from a 60 min lecture. For the short talk, you only have to show the key points without discussing much on the individual research methods. However, for a 60 min lecture, you may elaborate on important research methods used for your study.

explain the importance of oral presentation of research findings

Content: Well, you need not present all the details. Plan the content of your presentation keeping in mind the “timing” and “audience”. Before deciding the content, think about the “take home message” you want to give the audience. To make your presentation interesting, take a step back and think what made you interested to take up this project, while working on this project what are the new things you learnt, and what are the main points you want the audience to remember after you finish your presentation.

Organization of contents : Once you have decided the contents, it is time to organize them. Following is a rough outline:

  • First wish the audience and introduce yourself and then start your presentation
  • Title: make it interesting but simple
  • Background of the project: keep it brief
  • Objective: what made you undertake this project and what would you like to examine
  • Methods: keep it brief highlight the key points (use flow diagrams/schematics/pictures/ short video clip for showing actual reaction or experiment), but save some extra slides at the end of the presentation so that if somebody is interested to know the actual method,those slides would be helpful.
  • Results: the most important part, show only the key results. Club the similar type of results together instead of showing single graph for each parameter. Never forget to show control while comparing.
  • Discussion: compare the related work by others
  • Conclusions and future direction
  • Acknowledgement

Use flow diagrams, schematics and minimize the use of text. Write the bullet points not a whole paragraph of text.

Presentation tool: These days people rarely use transparent sheets for presentation. Everybody uses power-point, the most effective tool for presentation. Few points to remember while using power-point:

  • Choose background color and text color in such a way so that it would be visible in more or less any interior lighting. Do not go for fancy, keep it basic. Most importantly, be consistent throughout. Do not use different background color for different slide.
  • Choose font and font size so that it should be visible from the last row of audience in a standard size of lecture room. For heading choose one size and another for text, but be consistent throughout the document.
  • Do not play with colors. Use multiple colors only when required to distinguish or highlight some points.
  • You may use animation but do not overdo it. Use only if required.
  • It is okay to waste slide space but never over-crowd slides.

Practice…….. Practice…….Practice…….

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Exploring the Role of Oral Health in Patient and Population Health

School of dentistry, training clinics, dentistry research.

With a focus on population health, research at the School of Dentistry focuses on improving oral health for the communities we serve and beyond. Researchers study a wide range of areas within oral health, from genetics to preventive education. Students and residents also have access to top-rate faculty and facilities, preparing them to become leaders in dentistry research.

Our Research

Research labs.

  • Patient Care

About the School of Dentistry

Nestled in Research Park on the south side of campus, the School of Dentistry offers an innovative curriculum and unparalleled views of the Salt Lake Valley.

Dr. Brenda Heaton giving a presentation

Research Day 2024 was held on April 23 at the University of Utah S.J. Quinney College of Law. The Offices of Research and Education successfully put together an event that highlighted the importance and value of combining research and clinical practice through the Pathways Program. Dr. Brenda Heaton shared an impactful keynote,  "Seeing Beyond the Chair: The role of oral health care in shaping patient and population health."  In the address she described:

  • The historical challenges faced in providing equitable oral health care,  
  • How research is helping to reshape attitudes toward oral health and oral health care delivery, and   
  • The importance of "seeing beyond the chair."

In her final comments, Heaton posed the question, “How do we keep history from getting in the way of our efforts to improve patient and population oral health?” Her answer, “See beyond the chair.” According to Heaton, “When you see beyond the mouth looking up from the chair, you see a person, you see cultural and social norms, you see the potential impact of your clinical choices on not only a person, but on populations of people.” She concluded her remarks with the following message of hope and inspiration. 

Following the keynote address, several pathway students from periodontics and prosthodontics presented some of their complex cases which showcased the School of Dentistry's robust clinical enterprise and our compassionate, responsive patient care.

In addition to the oral presentations, there were several excellent student and faculty posters. We are already planning for next year, and we look forward to this event growing in future years! 

Dental students presenting their research

Presenting Your Research

  • First Online: 01 January 2012

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explain the importance of oral presentation of research findings

  • Lindsey L. Cohen PhD 2 ,
  • Laurie Greco PhD 3 &
  • Sarah Martin MA 2  

When you consider submitting your research for a conference presentation, it is wise to weigh the costs and benefits of the endeavor. The benefits include disseminating information to appreciative audiences, such as professors, students, clinicians, teachers, and other professionals interested in new ideas to assist them in their own work. As a personal gain, your audience may provide feedback on your research findings which may be invaluable to you in the development of your research program. Presenting research at conferences also allows for the opportunity to meet potential future advisors, employers, collaborators, and/or colleagues. Conferences are ideal settings for networking and, in fact, many conferences have forums organized for this exact purpose (e.g., job openings listed on a bulletin board and networking luncheons). The costs include the time commitment of writing and constructing the presentation, the potential for rejection from the reviewers, the cost of attending the conference, the anxiety inherent in formal presentations, and the time and expenses of traveling to the meeting. Although we do believe that the benefits of presenting at conferences outweigh the costs, you should consider the specific pros and cons for you, your research, the specific meeting, and your particular situation before embarking on this experience.

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