business plan taxi moto pdf

Starting Taxi Business Plan (PDF)

A taxi is a vehicle that may be hired for single journeys by members of the public. It is also commonly referred to as a cab or taxicab. There has been a notable market disruption emanating from digital solutions. A whole new industry of online taxi services has grown over the years. For instance, in the USA, Uber facilitates over 40 million rides every month. Even as online taxi services continue to grow, traditional taxi services are still relevant. It is still worth it and profitable to start a taxi business. Taxi cabs play a significant role in the transportation industry. People opt for taxis due to a variety of reasons including convenience and exclusiveness. Starting a taxi business is a very profitable venture, which is highly rewarding. This article will outline how to start the taxi cab business, and the taxi business plan – PDF, Word and Excel.

The possible sets of destinations for the various customers make it apparent that the demand is huge. The fact that more and more players are starting taxi businesses speaks to how lucrative the business is. Once properly setup this is one type of business where you will be assured to realise revenue on a daily basis. This article will help in informing you with vital information you need to know on starting your own taxi cab business.

Market Research

Already we have stated that an increasing number of players are entering this space. This spells out ‘competition’ and whenever competition is involved you can’t overlook the importance of market research. Just by taking a look at how existing players conduct their businesses you’ll notice that they serve different target markets. Some solely focus on people commuting to and fro work. Some specifically target airports and termini. Others have strategic spots they operate from in central business districts to cater for wide-ranging customers. So in order for you to ascertain that you’re on course, you must research to find out which markets are available, penetrable and sustainably scalable. It’s a must to take a look at existing players. Essentially this means you must closely study them to draw invaluable insights that’ll help you start strong and even eventually topple your competition. Some of those insights will be on popular services offered, rates charged, types of vehicles and payment methods amongst others. This makes it a must to have a good taxi cab business plan.

Taxi Business Model

The traditional business model for a taxi business is simple. It entails having an area where you operate from and in. You park somewhere and clients can come up to you in need of a taxi ride. You can be an owner-driver or you can have a fleet of taxis you own. You can charge fixed rates for specific routes or you can use the metered approach. The metered approach (i.e. charging per mile) is best because client needs can be so random. Another approach is charge per duration of a trip e.g. per hour.

You could charge per day as you would for a car rental. This can apply for a client who wants to be taken to several locations consecutively in a day. Charging can also be dynamic where you simply negotiate with a client. You could also have a retainer arrangement with wide-ranging clients. The online aspect is somewhat the same. The major difference is that when using an online approach, clients book a ride online. This is doable by developing a mobile app for your taxi business. The fares you charge can differ given the costs elements you would want to offset.

Vehicles and Equipment

The major procurement you must make is vehicles. The vehicles can be imported from other countries where they are cheap or you can buy them locally from your country. The number and type of taxi cabs required will depend on the amount of capital which you have and your target market. You will also have to make a decision of whether to buy brand new vehicles or used taxi cabs. When starting the business with limited capital, you may opt to purchase used cars. The advantage of having new taxi cabs is that you have lower maintenance costs and better reliability on the road.

There are several factors to take into consideration when purchasing the taxi vehicles. Some of the factors include: purchase price, fuel consumption, transmission mode (automatic vs manual), gross vehicle mass, model, new taxi cab vs used taxi cab. If you have limited capital, you can always start your meter taxi business with just one vehicle. Taxi cab business is very profitable and if you reinvest your profits, you will be able to purchase more taxis.

Equipment required for the meter taxi business include garage equipment, taxi meters, taxi partitions, top lights, communication radios (for communication with the dispatch centre). The taxi drivers should always travel with basic repair tools such that if they encounter minor problems along the way, they can always fix the taxis. The taxi business plan should include the costs of purchasing the vehicles and equipment.

Taxi Servicing And Repairs

When running a taxi business you can never compromise and expect to thrive. Customers are most concerned about convenience. This means your taxis must always perform optimally. They must always be fully serviced and devoid of any operational issues. That is why you must always take your taxi(s) for service. It is advisable to have a reputable servicing and repairs provider that you work with. Always keeping your taxi(s) clean and doing daily checks before, during, and after daily operations is key here. If these elements are all kept in check it is rare for your taxi(s) to malfunction. Servicing and repair costs should be accounted for in your taxi business plan.

Taxi Business Insurance and Licences

One of the critical requirements that can potentially have catastrophic consequences for the public as well as the business is insurance. It is advisable to have a comprehensive insurance plan for all the taxi cabs. The costs of such a package are more than offset by the potential losses if you were to have an accident. As a business; the taxi cab company may be liable for very significant punitive damages particularly if there is a loss of life. Without adequate insurance, the taxi cab business could be bankrupted by compensation claims.

The taxi industry is regulated and the specific licences depends with the country. First of all, your drivers must be properly licensed with up to date records including health checks and driver licences.  Your local council will have a list of regulatory requirements which must be diligently followed lest you lose your license to operate the taxi cab business. The taxi cab business plan should include costs for the insurance and licenses.

Staff and Management

Operations staff is a necessity. Operations staff are responsible for handling the operations of the taxi cab business. They include drivers, assistants, logistics personnel, mechanics and operations manager. You will need a taxi driver as the minimum starting employee for the taxi business.

Finance and accounting employees are also required. For a small taxi cab business, the duty can be handled by the owner of the business or a part time accountant. However as the taxi transport business grows, there will be need for full time employees who will be responsible for the finance and accounting needs of the business. Their duties will include usual day to day transaction accounting for business, managing the cash flow of the taxi cab business, and always ensuring the enough funds are available for the day to day needs of the taxi business.

Marketing is essential for you to be successful in the taxi business. To have a stable financial position, your taxis should get sufficient number of trips every day. This is only possible if you are marketing your taxi cab business. Thus your taxi business will also need marketing and sales staff. If you have a dispatch centre then you also need staff so the dispatch centre. Your taxi cab business plan should cater for the wages and salaries of all your staff.

Competitive Analysis

The taxi business is marked by intense competition. For instance, you have to compete with unregulated taxi operators. You also have to compete with ride-sharing brands e.g. Uber. Competitive analysis in a taxi business is to establish differentiators that can make you stand out. Customers when they hire taxis they have certain expectations. How are other taxi operators faring in terms of meeting those expectations? Answers to that can show you how best you can provide superior services.

You must in great detail know about all your direct competitors. Look at their profiles, their target markets, and generally how they conduct business. Look for verified information or conduct observations by trying out competitors’ taxi services. Once you establish all that you can know where and how to strategically place your taxi business. One of the most effective ways to do your competitive analysis is by doing a comprehensive SWOT analysis.

Capital for Starting Taxi Business

The amount of capital required for starting the taxi business depends on the size of the business. It all depends on what you want to achieve and the resources that you have. When starting a taxi cab business, most of the capital goes to acquiring the taxi cabs. You can get a loan from the bank, or funding from investors, to use as capital to start your meter taxi business. If you plan to raise capital from investors and a loan from the bank, you need a good meter taxi business plan. If you don’t have access to investors and bank loan, you can use your personal savings and start small, and grow your taxi business overtime. Taxi business is very profitable, so if you reinvest the profits you get, you can grow over time. Even if you are not planning to get a loan, you should still get a taxi project plan to guide you in starting and operating the business. It is essential for you to have a meter taxi business plan before you venture into the taxi cab business, so that you know all the costs involved and you make an informed decision.

Market for the Taxi Cab Business

The market for taxi cab services is very huge. There are a lot of potential customers for taxi services. Companies may outsource transportation of their employees to taxi cab companies. Parents require taxi cabs to transport their children to and from school. Individuals may need taxi services for routes within a specific location which are not plied by public transport or within the city centre. Some individuals prefer to use taxi cabs even if alternate public transport is available. This is because taxis are more convenient, fast, offer privacy, and exclusiveness. Potential sites to find clients include hospitals, universities, schools, airports, night clubs, city centre, hotels & lodges, shopping centres among others. A proper marketing strategy should be included in your taxi business plan. 

Marketing Plan

Engaging vehicle branding.

There are countless marketing approaches you can employ for your taxi business. The taxi business involves the use of moving vehicles. That makes the actual vehicles a central feature of marketing. Have the vehicles colourfully branded with subliminal marketing content. People merely seeing the taxis passing by will have their subconscious minds conditioned.

Attending Strategic Events

The thrust is to attend events that can strategically generate leads for your taxi business. Examples of such events are trade shows, concerts, conferences, and the like. One way is to actually exhibit and showcase your taxi offerings, if possible. The other way is to simply be in the vicinity of such events. There is most likely always going to be people who will need your services.

Sponsoring Or Supporting Worthy Causes

Running a taxi business offers you easy ways to sponsor or support worthy causes. All it can take is you providing your taxi(s) for free for some event or cause. Your presence during that event or cause will draw so much attention to your taxi brand. You could also materially contribute to causes such as helping the underprivileged. Your association with notable events or causes is a potent marketing strategy. Remember, your taxi(s) being branded will be doing the work for you.

Internet And Social Media Initiatives

This should be at the core of the marketing plan for your taxi business. You must have a website and set up active accounts on social media. Use high definition visuals to draw people in. Regularly do online contests; these are highly effective in building your audience. All your social media initiatives should encourage word of mouth and referrals.

Another faster and more effective strategy is to work with social media influencers. Work especially with macro influencers (between 40000 and 1 million followers) and m icro influencers (between 1000 and 40000 followers). Such influencers are often characterised by highly engaged audiences.

Keys To Taxi Business Profitability

You are supposed to be big on quality in your operations. This refers to aspects such as cleanliness, timeliness, cordialness, and convenience. Customers will always settle for taxi businesses that have these qualities. That is why customers will not hesitate to switch to other taxi operators if you are lacking. Using vehicles with good fuel economy is a vital key to profitability in a taxi business. Regular servicing and using fuel from reputable sources also feeds into good fuel economy. This significantly reduces your operating costs. The first ever taxi service or business was started in 1897. It has been more than a century since then and taxis still continue to proliferate. This is because the market is inexhaustible. You can start your own taxi business today and still make significant money.

Pre-Written Taxi Business Plan (PDF, Word And Excel): Comprehensive Version, Short Funding/Bank Loan Version and Automated Financial Statements

For an in-depth analysis of the taxi cab business, we encourage you to purchase our well-researched and comprehensive taxi cab business plan. We introduced the business plans after discovering that many were venturing into the taxi transport business without enough knowledge and understanding of how to run the meter taxi business, lack of understanding of the financial side of the business, lack of understanding of : the industry, the risks involved , costs and profitability of the business; which often leads to disastrous losses.

The StartupBiz Global taxi transport business plan will make it easier for you to launch and run your meter taxi business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. It will be easier to plan and budget as you will be aware of all the costs involved in setting up and running the taxi cab business.

Uses of the Taxi Business Plan (PDF, Word And Excel)

The taxi cab business plan can be used for many purposes including:

• Raising capital from investors/friends/relatives
• Applying for a bank loan
• Start-up guide to launch your taxi business
• As a taxi business proposal
• Assessing profitability of the meter taxi business
• Finding a business partner
• Assessing the initial start-up costs so that you know how much to save
• Manual for current business owners to help in business and strategy formulation

Contents of the Taxi Cab Business Plan (PDF, Word And Excel)

The meter taxi business plan include, but not limited to:

• Marketing Strategy
• Financial Statements (monthly cash flow projections, income statements, cash flow statements, balance sheets, break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortization)
• Risk Analysis
• Industry Analysis
• Market Analysis
• SWOT & PEST Analysis
• Operational Requirements
• Operational Strategy
• Why some people in taxi cab business fail, so that you can avoid their mistakes
• Ways to raise capital to start your meter taxi business

The Pre-written taxi cab business plan package consist of 4 files

• Taxi Cab Business Plan – PDF file (Comprehensive Version – 71 Pages)
• Taxi Business Plan – Editable Word File (Comprehensive Version – 71 Pages)
• Taxi Cab Business Plan Funding/Bank Loan Version- Editable Word File (Short version for applying for a loan/funding – 42 pages)
• Taxi Business Plan Automated Financial Statements – (Editable Excel File)

The business plan can be used in any country and can be easily edited. The financial statements are automated. This implies that you can change eg the number of taxis, pricing rate per KM etc, and all the other financial statements will automatically adjust to reflect the change.

Click below to download the Contents Page of the Taxi Business Plan (PDF)

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Get the Taxi Business Plan (PDF, Word And Excel)

Click Buy Now  below to purchase using Paypal, Credit Card, or Debit Card. After you have purchased, you will immediately see the download link for the business plan package on the screen. You will also immediately get an email with the business plan download link. The Pre-written business plan package (PDF, Word, and Excel) costs $30 only!

If you want to purchase multiple business plans at once then click here: Business Plans Store.

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.

We wish you the best in your taxi business! Check out our collection of business plans  , and more business ideas .

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Taxi Business Plan

Start your own taxi business plan

Executive Summary executive summary is a brief introduction to your business plan. It describes your business, the problem that it solves, your target market, and financial highlights.">

City Taxi is a San Francisco, CA based company, whose mission is to provide reliable, timely, and safe cab services by using complete, in-car credit and debit card access, along with computer-aided dispatch. The company will establish its presence in the industry by acquiring an existing taxi cab association, Mighty Cab, a family-owned business that was formed 12 years ago.

City Taxi will provide complete taxi cab services using the latest equipment and technology to facilitate the travel of individuals in and around the San Francisco area. The company’s products and services show that we are an innovative, forward thinking company that recognizes the need to move with ever-changing customer needs. At City Taxi, our philosophy is one that emphasizes service, and a realization that effective communication is a key component in our business. The company also realizes that, in a competitive environment, flexibility and professionalism maintain that leading edge.

The company has drivers and employees that are helpful, courteous, and fully trained on the use of the computer dispatch system. As an added safety measure for both drivers and passengers, City Taxi cabs are fitted with Global Positioning Systems (GPS), which enable the cabs to be tracked or located in an emergency. All City Taxi cabs will be clean, well maintained, and inspected regularly for safety and comfort.

The company’s strategy is to build reputation and market share by establishing our business offering as a viable alternative to existing taxi cab services in the area. The company’s goal in the next year is pursue an aggressive marketing campaign and from that, penetrate at least 65% of the market share. The company’s long-term goal is be the top rated ground transportation company in San Francisco.

The company’s emphasis is on the dispatch, mobile data, and credit/debit card markets of the taxi industry. In aggregate, these markets are believed to represent potential sales in excess of $119 million as of March 1999.  Within these markets, City Taxi will focus on the more lucrative credit card/debit card segment.  This segment, when introduced into any area, has started out slow but over a three-year period has increased by 20% each year in Maryland and Virginia, and by 25-35% in New York each year.

Companies with whom City Taxi competes are Transportation, Inc., Capital Cab, Yellow Cab, and Diamond Cab. Their weaknesses are that they do not have the credit/debit card payment option, and some still use the radio dispatch system. The company has a competitive advantage, however, because our technology is unique to the taxi industry in San Francisco. The GPS will enable the company to provide timely service by giving an accurate estimated time of arrival (ETA). The credit/debit card feature will give customers convenience and privacy during the transaction period.

Reliable communications are essential under all circumstances in this business. As such, City Taxi will use the KDT 5000 system.  The KDT 5000 system design provides multiple levels of reliability to assure communications will be maintained under the most rigorous condition. The company will also run a state of the art call center that will be established by Rockwell International.

The company is seeking $2.5 million of financing to fund the acquisition of Mighty Cab Association and its initial operations. This funding will cover the purchase of Mighty Cab, marketing, purchase of extra vehicles, software, and hardware. Projected revenues for 1999 to 2001 are $200,000, $1.5 million, and $2.2 million, respectively.

1.1 Objectives

The company’s goal in the next year is to pursue an aggressive marketing campaign and from that, penetrate at least 65% of the market share. The company’s goal in the next two to five years is be the top rated ground transportation company in the San Francisco Metro Area by continuously monitoring, evaluating, and following up on customer call-ins.

Key components of City Taxi’s initial strategy can be summarized as follows.

Establish Relationship with Rockwell International. The company is currently working to establish and develop a working relationship with Rockwell International. This will enable City Taxi to lock into the many services that they offer including, but not limited to:

• Continuous improvement

1.2 Mission

The mission of City Taxi is to provide reliable, timely, and safe cab services by using complete in-car credit/debit card access, along with computer aided dispatch.

1.3 Highlights

Highlights of City Taxi

• Exclusive rights to software . City Taxi has the exclusive rights to the latest taxi cab software in San Francisco.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

Legal Business Description:

City Taxi was founded in 1997 in San Francisco, California, by Mr. Johnson Taylor. The company is a California C-Corporation under the name Patriot, Inc. d.b.a. City Taxi.

2.1 Company Strategy

The City Taxi’s strategy is to saturate the market with television ads depicting the company as a premier taxi service. The company will leverage the newest in car technology to dominate the credit card segment of the market. City Taxi will dominate the market because no other company has this unique feature.

The company’s strategy is to build reputation and market share in our target market by establishing our business offering as a viable alternative to existing taxi cab services. City Taxi intends to get the confidence of customers and establish itself as a company that provides superior customer service by using up to date technology to provide timely and reliable services.

2.2 Company History

As can be seen in the chart and table below, the company performed well its first year, but sales have not been fully actualized. That is the intent of this plan: to increase sales by utilizing our competitive advantages and by the acquisition of a rival taxi company.

• Adequate facility . City Taxi realizes that it is difficult to locate a facility with the space required for all operations. City Taxi has found a facility with ample space for all operations. There is enough room to set up repair facilities, and there is adjacent space to store vehicles.

2.4 Value Proposition

City Taxi’s products and services offer the following advantages to customers:

• State-of-the-art Call Center . City Taxi’s call center allows us to provide a timely service by picking up the closest vehicle when a call comes in. When a call comes in, it is put into the system, the system sends a message to dispatcher, the system then tags the closest vehicle in the zone, neighboring zone, on the way to the zone, or the dispatcher can call.

City Taxi provides taxi services utilizing computer dispatch to help with timely pick up and quality customer care. The software and hardware systems used by City Taxi give customers convenience by allowing them to use credit and debit cards in the taxi.

3.1 Service Description

Taxi Cab Services

The taxi driver is often the first contact that a visitor has with San Francisco and as such, City Taxi realizes the importance of first impressions and customer care. The company’s customer-oriented philosophy and its commitment to service are reflected in the careful selection of drivers and the comprehensive training program. Customers can expect the following high standards when they travel with City Taxi:

• Most practical route taken

Maintenance/Repair Services

This division of City Taxi deals with the pure maintenance of vehicles. Drivers will be charged at discounted rates for tune-ups, wheel alignments, and other repairs.

3.2 Technology

GLOBAL POSITIONING SYSTEMS . City Taxi has a unique Global Positioning System (GPS) that pinpoints the nearing driver thus allowing the driver to give an accurate estimated time of arrival.

RADIO SYSTEM . Reliable communications are essential under all circumstances. City Taxi will use the KDT 5000 system design because it provides multiple levels of reliability to assure communications will be maintained under the most rigorous condition.

CREDIT/DEBIT CARD SYSTEM . City Taxi will use the in-car credit/debit card system, which is a new market segment for the taxi industry in San Francisco. This involves customers using their debit cards in any City Taxi cab with approval being given instantly, eliminating the need to dial in to head office for approval numbers. By using this system, the company will be addressing the need for convenience and reliability. City Taxi also features a computer-aided dispatch system which will be represented under the Patriot name. The company is currently in the process of making Patriot a trademark. The company has also applied for a license to run a 490 narrow band frequency and voice data transmission. From the perspective of customers, the advantage of City Taxi’s products and services is the high level of technology, which leads to superior customer service. In contrast to competitors, City Taxi’s products and services offer convenience. The key pad and swipe machine are built into the back seat, thus giving the customer privacy. Whereas competitors have to call in a credit/debit card transaction for approval, our customers will be able to get on-the-spot approval before the driver even pulls over.

3.3 Future Services

City Taxi plans to respond to market needs by following up with taxi plus (wheelchair accessible taxi vans with credit card access inside) with the next 5 years. City Taxi believes it can capture this niche and a gain in overall market share. Additional plans for next generation products and services include rent to own options for our drivers. Introduction of the company’s next generation product and services is expected to be within 12 months.

Market Analysis Summary how to do a market analysis for your business plan.">

The company’s emphasis is on the dispatch, mobile data, and credit/debit card markets of the taxi industry. In aggregate, these markets are believed to represent potential sales in excess of $119 million as of March 1999. Within these markets, City Taxi will focus on the more lucrative credit/debit card segment. This segment, when introduced into any area has started out slow, but over a three-year period has increased by 20% each year in Maryland and Virginia, and by 25-35% in New York each year.

The company believes that the major future trend in the industry will be complete credit card access for consumers. The International Taxi Livery Association (ITLA) forecasts a very steady growth for the taxi industry in the next four years.

Market Size Statistics :

4.1 Market Segmentation

Customers and Target Markets

City Taxi’s focus will be on the credit card market with target customers in the low to mid income range in the Metropolitan San Francisco area. The target customers are motivated to use our services over that of competitors because of the convenience and quality associated with our services.

Customer Buying Criteria

We believe our customers choose our cab service based on the following criteria:

• Convenience . This involves the credit/debit card feature.

4.2 Service Business Analysis

Market 1-Taxi Cabs

This category covers establishments engaged primarily in furnishing passenger transportation by automobiles not operated on regular schedules or between fixed terminals. Taxi cab fleet owners and organizations are included, regardless of whether drivers are hired, rent their cabs, or are otherwise compensated.

Industry Snapshot

Organization and Structure

Most taxi companies followed a similar organizational pattern. Managers, sometimes the company owners’ ran the business, hired drivers, and performed other administrative duties. Dispatchers took calls and assigned cabs to passenger locations. The position of dispatcher once represented a promotion awarded to experienced cab drivers, whose familiarity with the city best qualified them for the job. However, the increase in computer-based dispatching in the early 1990’s prompted cab companies to favor computer skills over specialized knowledge of local geography when filing the dispatcher position.

Regulation of the U.S. taxi industry varied from city to city. While almost all cities had some form of licensing requirements, larger urban areas had the strictest regulations. San Francisco regulations focused on fares charged to customers, with rates assigned to designated zones of the city.

Current Conditions

In 1998, 6,342 taxi fleets, consisting of 144,000 cars, were operating in the United States. On a national level, in the early 1990’s, taxi’s made approximately 2 billion passenger trips a year. Most taxi fleets were small, family-owned businesses or individual partnerships; only 5% were corporations. Almost all operated within a single municipality, and more than half of all taxi companies had fewer than 10 vehicles. In rural areas, companies tended to be extremely small, with 1 to 3 cars available for customers. In cities of 100,000 people, the average fleet size was 20 cars. In urban centers of 200,000 or more people, cab companies retained hundreds of cars and carried more passengers than the multitude of smaller companies combined.

Research and Technology

Although the taxi cab industry was not regarded as demanding in a high degree of technology, several innovations have changed the way businesses operate. Computerized dispatching–in which cabs were tracked by computer and dispatch instructions appeared only to the cab assigned to a call–allowed more efficient assignment of cabs to passengers. Computerization also helped remedy the problem of “fare stealing,” in which one driver intercepts a message meant for another and picks up the first driver’s fare.

Another development likely to change the industry’s focus involved its use of certain radio frequencies. In the late 1980’s and early 1990’s, with investment in cellular and digital communications skyrocketing, taxi cab companies found themselves in possession of a valuable asset in the form of the broadcast frequencies granted them by the Federal Communications Commission. During this time, the FCC, allowing them only two frequencies in any one area, heavily restricted the cellular telephone industry’s use of the airwaves. By the mid-1990’s, some cab-related services, such as New Jersey’s dispatcher Fleet Call, were in a strong position to become players in the burgeoning telecommunications industry.

Industry Leaders

Due to increasing decentralization in the industry, few national taxi corporations were in operation in the early 1990’s. A few companies, however, many of which were owned by larger holding corporations, had operations that reached beyond the local. Figure 1 shows the industry leaders in the San Francisco area and their share of the market.

Figure 1  Breakdown of Market Share in San Francisco .

Market 2- Taxi top Display

Taxi top display is a market from which City Taxi can gain a substantial amount of revenue.  This has been shown to be a viable means of advertising for a number of companies and it is used widely.  Figure 2 shows the growth in the taxi top display market segment from 1993.

4.2.1 Competition and Buying Patterns

Competitive threats come from existing taxi cab companies in the San Francisco area. Their weaknesses are, however, that they do not have the credit/debit card payment option, and some still use the radio dispatch system. Transportation, Inc. has computer-aided dispatch but no credit card processing capabilities. Capital Cab, Yellow Cab, and Diamond Cab all have radio dispatch with selected drivers accepting credit cards. However, these drivers do not offer in-car processing, approval must be given at the home office.

Taxi Cabs . City Taxi’s competitors include existing taxi cab companies that have been operating in the San Francisco area. Specifically, competitors include:

• Town Cab is an organization run by Mr. Pete Whitehead. The company uses the radio dispatch system and has a fleet of 800 cabs.

City Taxi’s competitive advantage is our cutting edge technology which is unique to the taxi industry in San Francisco. The GPS will enable City Taxi to provide timely service by giving an accurate ETA. The credit/debit card feature will give our customers convenience and privacy during the transaction period.

Maintenance and Repair Services . City Taxi’s competitors include the above mentioned companies and general maintenance and repair shops in the area. Some of these operations do not have the capacity to handle a large amount of vehicles. While others may have the capacity, their operations are run in a primitive manner, and City Taxi intends to capitalize on that.

City Taxi’s competitive advantages include the availability of space, operations management, and skilled employees.

Strategy and Implementation Summary

Sales Strategy

At City Taxi, the sales process is the same for each of City Taxi’s two areas: taxi cab services and maintenance and repair services. The company intends to establish its presence online by developing a website from which sales will be generated. The District of Columbia Cab Commission regulates pricing for taxi cab services.

5.1 Marketing Strategy

Marketing Strategy

City Taxi markets its products and services as solutions to transportation needs in the city of San Francisco. Other target markets include customers in the low to mid income range. Direct mailings and television advertising will be the company’s main marketing channels.  These channels ensure that target customers are reached repeatedly and effectively. The company will monitor its market position through constant tracking by Value Pack and TCI Media, Inc.

TCI Media Services – The proposed advertising package, titled “The Championship,” will yield:

• Ads on the TV guide channel

5.1.1 Marketing Programs

City Taxi plans to communicate through direct mail and television advertising to generate sales. TCI MEDIA Services and Val-Pak Direct Marketing will spearhead the marketing campaign. The key message associated with our products and services is cleaner, efficient, flexible, and convenient taxi cabs.

Additional Plans–The company also has additional promotional plans which are diverse and include a range of marketing communications described below:

• Val-Pak Direct Marketing : the challenge of any direct marketer is to take a massive amount of amorphous data and create tailored messages to targeted market segments. Perhaps no company is more familiar with that challenge than Florida-based Val-Pak Direct Marketing, a leader in local, cooperative direct mail advertising. More than 53 million households in the United States receive Val-Pak coupons in their mailbox. In 1997, Val-Pak designed, printed and distributed more than 11 billion incentive coupons promoting various products and services. Val-Pak targets as few as 10,000 households or as many as 53 million with any given mailing.

5.2 Strategic Alliances

The company has strategic alliances with King Communications, Surfside Systems, and Commercial Electronic Services. These alliances are valuable to City Taxi because they allow the company to get updates on technology and added tech support, and they are valuable to the ally firms because City Taxi is a growing customer. All agreements come with a stipulation that if new technology becomes available, City Taxi will be notified and provided with the technology to expand on current technology, helping us maintain a competitive edge. Details of the strategic relationships that City Taxi has are given below.

• Mighty Cab Body Shop . The owner of Mighty Cab also owns a body shop. City Taxi will seek to establish a relationship with it for body work and towing services.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

Organization

The company’s management philosophy is based on responsibility and mutual respect. City Taxi has an environment and structure that encourages productivity and respect for customers and fellow employees.

The City Taxi team is organized into two groups:

• Maintenance and Repair Services .  This division will deal with the maintenance of vehicles.  Drivers will be charged at discounted rates for tune-ups, wheel alignments, and other repairs.  This division will be staffed with seven employees to begin with.

Officers and Key Employees

City Taxi’s management is highly experienced and qualified.  Key members of City Taxi’s management teams, their backgrounds, and responsibilities are as follows.

• Ms. Glenda Jones, Call Center Supervisor.

Financial Plan investor-ready personnel plan .">

The company is seeking $2.5 million of financing to fund the acquisition of Mighty Cab Association and its initial operations. This funding will cover the purchase of Mighty Cab, marketing, purchase of extra vehicles, software, and hardware.

7.1 Important Assumptions

The table below shows the key assumptions for City Taxi.

7.2 Break-even Analysis

City Taxi’s Break-even Analysis indicates that the firm has a strong balance of costs and sales. The company estimates a monthly break-even sales volume of approximately $43,000, which will be reached by Fiscal Year (FY) 2000.

7.3 Projected Profit and Loss

City Taxi is in the early stage of development, thus initial projections have only been made on accounts that are believed to most drive the income statement.

7.4 Projected Cash Flow

The table below outlines the company’s cash flows for FY 1999-2001. The required $2.5 million will be spent to acquire Mighty Cab’s operations ($1.25 million), as well as to purchase additional property ($250,000) and equipment ($200,000). An additional $500,000 will be spent on other short-term assets.

7.5 Projected Balance Sheet

The table below provides City Taxi’s actual and projected balance sheets for 1999-2001.

7.6 Business Ratios

The following table contains important business ratios from the taxi cab industry, as determined by the Standard Industry Classification (SIC) Index #4121, Taxi Cabs.

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Taxi Business Plan Sample

Published Mar.14, 2017

Updated Apr.24, 2024

By: Jakub Babkins

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Table of Content

Taxi business plan for starting your own business 

Are you looking for how to start taxi service ? If yes, then this taxi service business plan is all you need. The taxi service business can be a great choice if you have a good budget for buying and maintaining vehicles. Starting a taxi services business doesn’t require you to be an expert in the transportation field. The business can be started with just a few cars and drivers. Moreover, it can easily be expanded whenever you want. 

To start a business, it is important to follow a certain procedure. You need to draft a  transport business plan   for your taxi service business as the first step. For that, you can look at associated plans such as  tipper truck company business plan . If you also want to launch a mobile app to let your customers book a taxi online, you should also analyze  mobile apps business plan .

Executive Summary

2.1 about the business.

Grab A Cab will be a taxi service business owned by Benjamin Williams. The business will be based in San Francisco. The main aim of this taxi service business will be to provide trustworthy, well-timed, and safe cabs whenever and wherever someone needs them. Grab A Cab taxi service will provide cab services while integrating the operations with technology to facilitate individuals even more.

2.2 Management of Taxi business

After you have learned how to start a taxi service, it is important to figure out how to manage the taxi business operations successfully. There is no better way to plan out every aspect of your taxi service than developing a  business plan for taxi service pdf . To know how what your business plan should include, you can read the strategic plan provided here. In this taxi business plan example, we will guide you about all the components of a strong business plan so that you can develop your call taxi business plan.

It is better to hire business planning services to get a professional business plan for your startup. However, if you have the business knowledge and you want to create the business plan on your own, you can do so after doing adequate research. In that case, it is recommended to also go through a logistics company business plan .

2.3 Customers of Taxi business

Through our market survey and feasibility studies, we identified those customers that are most likely to benefit from our services. The recurring customers of the taxi service business will be:

• Schools 
• Event planners
• Retirement and care homes
• Hotel and airport transfers

2.4 Business Target

The main goal of our taxi service business is to become the most-liked transportation company in the San Francisco Metro Area within three years. We aim at doing so by continuously evaluating, monitoring, and following up on customer call-ins.

Company Summary

3.1 grab a cab owner.

Benjamin Williams will be the owner of Grab A Cab taxi service business. Williams completed his MBA two years ago. After that, he pursued a position as a manager in a noteworthy company. He was quite fascinated by the cab service in his state. After a few months, he left the post to fulfill his lifelong passion of starting his own taxi service business.  

3.2 Why Grab A Cab is being started

Benjamin Williams noticed that the other cab services businesses around him used traditional and outdated methods to serve their customers. He decided to use the latest technological features to bring innovation to the business domain.

3.3 How Grab A Cab business will be started

Step1: Plan Everything

Good planning is crucial when you are going to start a business. To ensure that you plan well for your startup, you should explore how to open a taxi company in the United States.

A business plan for taxi service can best aid in planning and managing a business. To write your taxi driver business plan, you can take help from this sample taxi business plan. You can also go through other examples like truck driving business plan to get an idea of what to include when planning for a startup.

Step2: Develop a Brand

The next step in starting up a taxi companyis to highlight your business and its unique offerings. This can be achieved by creating a brand around your business idea. This will include everything from your principles to your competitive advantages.

Step3: Establish Your Office 

The next important step is to establish your business. For this purpose, Benjamin Williams decided to buy a large parking space in the main San Francisco commercial area. He made sure that the place was spacious enough to park all his cabs. Moreover, he also got a workshop constructed inside that place to maintain and repair the cabs. In this way, he reduced the expense of sending damaged cabs to other workshops. 

Step4: Establish a Web Presence

Since we are living in the Information Age, it is necessary to establish a web presence to get known. Therefore, Williams decided to develop a website for the business and establish social media presence for marketing to attract a wider audience. 

Step5: Promote and Market

The last step is developing and executing an effective marketing plan to promote your services.

Services of taxi business 

Before setting up a taxi business, you need to decide on your business’s services. You may have a taxi business plan tempelate, but it might not have everything you need for your sample plan. 

You can follow this guide on how to open a taxi service to figure out what the market for the business looks like and what services are ideal to be included in your startup. 

The cost factor is necessary to keep in mind while considering your services, so you can develop a taxi service business plan startup costs pdf to keep an estimate. Since Williams started with various services, this format can be used to develop even a uber taxi business plan or an airport taxi business plan.

• Door-to-Door Taxi Service 

We will provide door-to-door taxi service to our customers as it is more convenient to use. Our capable drivers will pick up customers from their homes and drop them off directly at their destinations. Our customers will be able to book a cab through our mobile app or website.

• Wheelchair Accessible Cabs

Our specialized service will provide wheelchair user passengers with a ramp or a passenger lift to assist them with getting into the vehicle. This approach is used as it is far easier than transferring from a wheelchair to a car seat and dismantling the wheelchair for the journey. 

• Seniors on the Go

We’ll also provide our professional, skilled, and highly patient cab drivers to assist seniors with their chores. Our company will provide senior citizens taxicab coupon booklets to maximize senior citizens’ benefits. We will aim to provide maximum customer satisfaction. 

• Hourly Service

We will offer our clients affordable discounts that pay off in the long run with our hourly packages.

Marketing Analysis of Taxi business

Excellent work.

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When starting a taxi service business, you should have an excellent understanding of your target market. You can gain this understanding by doing an extensive market analysis as a part of your taxi business plan sample. 

Your business plan for a taxi business should also analyze the price of similar services in the market. This data should be used to forecast the prices you will set for starting your own taxi business. 

If you don’t know how to open a taxi company, you can take help of this taxi cab business plan. A complete market analysis is necessary for running a taxi business. 

If you want to learn how to setup your own taxi business, then this business plan taxi service will be of great use. 

5.1 Market Trends

Taxi operations provide over 60 billion dollars a year to the general US economy. The industry employs 2,026,478 people. The growth rate of this industry has remained in step with the general growth of the country’s GDP. Management feels that by maintaining a local client base, the company can continue to generate revenues despite the current deleterious economic conditions in the United States.

5.2 Marketing Segmentation

The potential customers of Grab A Cab are divided into the following groups:

Business plan for investors

5.2.1 schools  .

Our primary customers will be the school students. They are expected to avail of our regular services to go to school, travel to sports matches or class trips. 

5.2.2 Event Planners

Our second target customer will be event planners. They need to organize events, and for this purpose, they have to travel to different places. They will utilize our cab service to get maximum comfort. Our cabs will pick them up from their pickup location and drop them at their destination. 

5.2.3 Retirement and Care Homes

This will be our third target group of customers. Our taxi company will provide services to people in retirement and care homes since they may no longer be confident to drive. Our wheelchair-assessable cabs are specially designed for these customers. 

5.2.4 Hotel and Airport Transfers

Lastly, our potential customers include families and individuals on holiday and business travels. These groups don’t typically mind paying a bit more for a solution that takes care of transportation in an all-in-one way. Therefore, we expect to earn a handsome amount from them.

5.3 Business Target

• To become the number one taxi service throughout San Francisco and adjoining areas. 
• The main target of our taxi service business is to pursue an aggressive marketing campaign and penetrate at least 75% of the market share.
• To earn a net profit margin of $50.5k per month by the end of the third year.

5.4 Product Pricing

Our business plan for transportation service ensures that our prices will be economical compared to our competitors. The prices are set at a minimum to get introduced to a wider audience from the very beginning.

Marketing Strategy of Taxi business

To open taxi business, you must develop the best business plan for a taxi business. In addition, before starting up a taxi company, you also need to develop a strong marketing strategy to attract more customers.

In this taxi cab company business plan, we’re providing the sales strategy of Grab A Cab. You can learn a lot from here if you aspire to make a city taxi business plan.

6.1 Competitive Analysis

• We have quick customer care services. We respond to customer queries efficiently and respect their feedback to improve our services.
• We have excellent customer support staff that guides our customers in choosing the best traveling package according to their budget. 
• Through our 24/7 online presence, customers can inquire about our services. 
• We will also implement ideas from roadside assistance business plan to prevent any inconvenience to our customers. 

6.2 Sales Strategy

• We’ll advertise our services through social media platforms like Facebook and Instagram.
• We’ll give a free ride to our first 50 customers
• We’ll offer a 25% discount to school and college students.

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Personnel plan of taxi business

There are a lot of taxi services in the world. But only those are popular that make customers happy and satisfied. This taxi service business plan sample has all the details regarding the startup of the taxi service business. 

Understanding the importance of good staff, William included some essential features as a part of employee hiring criteria in the taxi cab advertising business plans. He also formed a list of employees necessary for running his business. This list can be seen in this taxi business plan pdf.

7.1 Company Staff

• 1 Operations Manager
• 1 Customer Support Officer
• 1 Marketing Officer
• 10 Drivers 
• 2 Mechanics
• 1 Web Developer to manage online sites

7.2 Average Salary of Employees

Financial Plan of taxi business

It is essential to manage your operations timely to earn profits. A detailed financial analysis is necessary to ensure that your business is not getting into a loss. To ensure that you make a detailed financial plan, you should include all the components that we have mentioned in this taxi business sample plan pdf.

The  taxi service business plan startup costs are also important for your financial plan. Moreover, in your financial plan, you must identify when and how you’ll cover your investment amount with the earned profits. This approach would also help to analyze your yearly expenses to determine the possibilities of reducing them.

Here we’re providing the detailed financial plan made for Grab A Cab so that you can get an idea of the business finances.

8.1 Important Assumptions

8.2 Break-even Analysis

8.3 Projected Profit and Loss

8.3.1 Profit Monthly

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

  8.5 Projected Balance Sheet

8.6 Business Ratios

• How do I start a taxi business?

To start a taxi business, you need to develop a good sample business plan for taxi service. The above business plan taxi company will detail how to do that.

• How does the taxi business work?

The taxi business works by purchasing some taxis, procuring a large parking area, and hiring staff to run and manage services. In this taxi top advertising business plan we have explained all these three aspects in detail. If you want to set up this business, you can take help from this taxi service business plan. 

• How would you describe a taxi service?

The taxi service provides transportation facilities to people without facing public transport problems. Business plan taxi provides details for setting up taxi business.

Download Taxi Business Plan Sample in pdf

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• Business Plan for Taxi Company

Business plan for taxi service

• how will you stay ahead of your competitors;
• how will you meet the needs of potential customers;
• how you will attract employees.

5 Important steps for developing a taxi business plan

• Define the business concept.
• Do a competitor analysis.
• Calculate the market capacity in your city.
• Calculate the costs of starting a business.
• Calculate the payback period of investments.

Step 1. Define the business concept

Step 2. do a competitor analysis.

• how much the services cost;
• how fast the vehicle is served;
• what vehicle are in the fleet: make, appearance, year of manufacture;
• how professional and polite the drivers are;
• whether the drivers like their working conditions;
• how customers are attracted;
• what channels are used to advertise services.

Step 3. Calculate the market capacity in your city

Step 4. Calculate the cost of starting a business

Step 5. calculate the expected profit and payback period, taxi business plan sample.

• We have been working in the taxi market for more than 20 years and have become real experts in our field.
• We help companies around the world to start a taxi business.
• We support customers at every stage of the launch.
• We regularly analyze the work of different companies and help them optimize processes.
• We implement technical solutions that allow our customers to automate their work and. successfully compete with major aggregators.

Taxi business plan sample pdf

• Description of the taxi company's business model;
• Calculation of the market capacity;
• Calculation of the initial costs;
• List of the initial expenses;
• Calculation of the return on investment and payback period;
• Information on how to attract customers;
• Information on how to attract drivers;
• Information about the automation of business processes in a start-up company.

Taxi business plan xls

Get a working taxi business plan template from taxi master.

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Business plan Moto taxi : Modèle rédigé gratuit

Vous voulez devenir moto taxi, dans cet article, nous allons examiner en détail le business plan de l’entreprise “Moto taxi TM”, qui est spécialisée dans les services de moto taxi . Nous allons étudier les différents aspects du business plan, y compris l’analyse de marché, la stratégie commerciale, la stratégie de communication, les ressources humaines et le prévisionnel financier. Le but de cet article est de comprendre comment l’entreprise prévoit de développer son activité et d’atteindre ses objectifs commerciaux et financiers à court et à long terme.

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Business plan Moto taxi : résumé opérationnel, executive summary

Le résumé opérationnel est l’une des sections les plus importantes du business plan Moto taxi TM, car il fournit un aperçu global de l’entreprise et de son modèle d’exploitation. Cette section doit donner aux investisseurs et aux partenaires potentiels une idée claire de la façon dont Moto taxi TM va opérer, de son marché cible, de son offre de services, de sa stratégie de marketing et de sa structure organisationnelle.

Moto taxi TM est une entreprise de transport innovante qui se spécialise dans les services de taxi moto à la demande. Notre objectif principal est de fournir à nos clients un moyen rapide, sûr et pratique de se déplacer en ville. Nous visons à offrir un service haut de gamme en proposant des motos confortables et bien entretenues, ainsi que des chauffeurs professionnels, courtois et expérimentés.

Notre marché cible est constitué de personnes actives et pressées qui cherchent à éviter les embouteillages et à gagner du temps dans leurs déplacements. Nous sommes convaincus que notre service répondra à un besoin important dans les grandes villes, où la congestion routière est un problème majeur pour les habitants.

Notre offre de services comprend des trajets courts et moyens, ainsi que des transferts vers les aéroports et les gares. Nous offrons également un service de livraison de colis pour les entreprises et les particuliers. Nous avons mis en place un système de réservation en ligne facile à utiliser pour que nos clients puissent réserver leur taxi moto en quelques clics.

Notre stratégie de marketing repose sur la création d’une forte présence en ligne, avec un site web et une application mobile conviviaux. Nous prévoyons également d’utiliser les réseaux sociaux et le référencement pour atteindre notre public cible. Enfin, nous allons offrir des tarifs compétitifs pour attirer les clients réguliers.

En termes de structure organisationnelle, Moto taxi TM sera dirigé par un directeur général et un directeur des opérations. Nous prévoyons d’embaucher des chauffeurs indépendants pour effectuer les trajets, en leur offrant une rémunération compétitive et des avantages sociaux attrayants.

En résumé, Moto taxi TM est une entreprise de transport innovante qui offre des services de taxi moto haut de gamme à une clientèle active et pressée. Nous sommes convaincus que notre entreprise sera un succès en raison de notre offre de services de qualité supérieure, de notre stratégie de marketing efficace et de notre structure organisationnelle solide

Business plan Moto taxi : analyse de marché

L’analyse de marché est une section cruciale du business plan Moto taxi TM car elle permet de comprendre les tendances et les besoins du marché pour notre service de taxi moto. Cette section est importante pour développer une stratégie marketing efficace et ciblée.

Le marché des services de transport en ville est en constante évolution, avec une demande croissante pour des services plus rapides et plus efficaces. Les motos-taxis ont connu une popularité croissante ces dernières années dans les grandes villes en raison de leur capacité à naviguer dans les embouteillages et à fournir des services de transport rapide.

Selon les données du marché, le marché des motos-taxis en France est en pleine croissance. En effet, le marché des motos-taxis a connu une croissance annuelle moyenne de 7,5 % entre 2016 et 2020. Ce taux de croissance devrait se poursuivre dans les années à venir, avec une demande croissante pour des services de transport plus rapides et plus efficaces.

Le marché cible pour Moto taxi TM comprend des personnes actives et pressées qui cherchent à éviter les embouteillages et à gagner du temps dans leurs déplacements. Nous visons principalement les personnes travaillant dans les centres-villes et qui cherchent à se rendre à leur travail rapidement.

Nous prévoyons également de cibler les touristes qui cherchent un moyen rapide et facile de se déplacer dans la ville. Enfin, nous ciblerons également les personnes ayant besoin de se rendre rapidement à des événements, tels que des réunions professionnelles, des rendez-vous médicaux ou des événements sportifs.

Le marché des services de taxi moto est hautement concurrentiel, avec de nombreuses entreprises proposant des services similaires. Cependant, nous avons identifié des opportunités de croissance en offrant des services haut de gamme, en mettant l’accent sur la qualité des motos et des chauffeurs et en offrant des tarifs compétitifs.

Nous avons également identifié des opportunités de croissance en offrant des services de livraison de colis pour les entreprises et les particuliers. Les livraisons rapides et efficaces sont de plus en plus importantes pour les entreprises qui cherchent à offrir des services de qualité à leurs clients.

En résumé, le marché des services de taxi moto est en croissance et offre des opportunités intéressantes pour les entreprises qui offrent des services haut de gamme et efficaces. Moto taxi TM a identifié son marché cible et les opportunités de croissance, nous avons également identifié des concurrents et des défis à relever. Cependant, nous sommes convaincus que notre offre de services haut de gamme, notre stratégie de marketing efficace et notre structure organisationnelle solide nous permettront de réussir sur ce marché compétitif.

Application mobile

Business plan moto taxi : stratégie commerciale.

La section de la stratégie commerciale est un élément clé du business plan Moto taxi TM car elle décrit comment l’entreprise prévoit d’atteindre ses objectifs commerciaux et financiers à court et à long terme. Cette section détaille les plans d’action qui seront mis en œuvre pour atteindre les objectifs de l’entreprise.

La stratégie commerciale de Moto taxi TM se concentre sur deux aspects principaux : l’acquisition de clients et la fidélisation de ces derniers. Nous prévoyons d’acquérir de nouveaux clients grâce à une présence en ligne forte, à une publicité ciblée, à des promotions attractives et à une expérience utilisateur fluide.

Nous allons également établir des partenariats avec des entreprises locales, des hôtels et des services de conciergerie pour offrir notre service à leurs clients. Nous allons nous concentrer sur les entreprises ayant une grande activité dans le centre-ville afin de faciliter les déplacements de leurs employés.

En ce qui concerne la fidélisation de nos clients, nous prévoyons de mettre en place un programme de fidélité pour encourager les clients réguliers à continuer à utiliser nos services. Nous allons également offrir des réductions et des offres spéciales pour encourager les clients à réserver avec nous à l’avance.

Nous allons également nous concentrer sur la qualité de notre service client en garantissant que tous les chauffeurs sont professionnels, courtois et expérimentés. Nous allons utiliser des enquêtes de satisfaction pour évaluer la qualité de notre service et pour améliorer notre offre.

Notre stratégie de prix est basée sur la compétitivité. Nous prévoyons d’offrir des tarifs compétitifs pour attirer les clients réguliers, tout en offrant un service de qualité supérieure pour se démarquer de nos concurrents.

En termes de distribution, nous prévoyons d’utiliser des canaux de distribution en ligne, tels que notre site web et notre application mobile, pour permettre aux clients de réserver facilement leur trajet. Nous allons également mettre en place un système de réservation par téléphone pour les clients qui ne sont pas à l’aise avec la réservation en ligne.

Enfin, nous allons nous concentrer sur la croissance à long terme de l’entreprise en explorant de nouveaux marchés, en proposant de nouveaux services, tels que la livraison de colis, et en élargissant notre flotte de motos-taxis.

En résumé, la stratégie commerciale de Moto taxi TM repose sur l’acquisition de nouveaux clients et la fidélisation de ces derniers, en offrant un service de qualité supérieure et des tarifs compétitifs. Nous allons utiliser des canaux de distribution en ligne pour faciliter la réservation de nos services et nous concentrer sur la croissance à long terme de l’entreprise

Business plan Moto taxi : stratégie de communication

La section de la stratégie de communication est essentielle pour le business plan Moto taxi TM car elle explique comment l’entreprise va promouvoir son offre de services auprès de son public cible. La communication est un élément clé de toute entreprise et permet de développer une image de marque forte, de créer de la notoriété et d’attirer de nouveaux clients.

La stratégie de communication de Moto taxi TM repose sur la création d’une forte présence en ligne. Nous allons développer un site web et une application mobile pour permettre aux clients de réserver facilement leur trajet. Nous allons également utiliser les réseaux sociaux, tels que Facebook, Twitter et Instagram, pour atteindre notre public cible et communiquer sur nos offres et promotions.

Nous allons également investir dans le référencement naturel (SEO) pour nous assurer que notre site web apparaît en haut des résultats de recherche pour les mots-clés pertinents tels que “taxi moto” ou “moto taxi”. Nous allons également utiliser la publicité en ligne, telle que les annonces Google, pour atteindre notre public cible.

Nous allons également développer des partenariats avec des entreprises locales, des hôtels et des services de conciergerie pour offrir notre service à leurs clients. Nous allons également distribuer des flyers et des brochures dans les zones ciblées pour promouvoir notre offre.

En ce qui concerne les relations publiques, nous prévoyons de travailler avec des blogueurs et des influenceurs locaux pour promouvoir notre service. Nous allons également organiser des événements pour la presse locale et les blogueurs pour présenter notre service et promouvoir notre image de marque.

Enfin, nous allons utiliser des témoignages clients pour renforcer notre crédibilité et convaincre de nouveaux clients de réserver avec nous. Nous allons encourager nos clients à laisser des commentaires sur notre site web et sur les plateformes d’avis en ligne telles que Trip Advisor et Yelp.

En résumé, la stratégie de communication de Moto taxi TM repose sur la création d’une forte présence en ligne, la promotion de notre offre auprès de notre public cible grâce à la publicité en ligne, les partenariats locaux et la distribution de flyers et de brochures. Nous allons également travailler avec des blogueurs et des influenceurs locaux, organiser des événements pour la presse locale et utiliser des témoignages clients pour renforcer notre crédibilité et convaincre de nouveaux clients de réserver avec nous.

VTC, TAXI, LOTI

Business plan moto taxi : ressources humaines.

La section des ressources humaines est un élément clé du business plan Moto taxi TM car elle décrit comment l’entreprise prévoit de gérer son personnel pour atteindre ses objectifs commerciaux et financiers. Cette section détaille la stratégie de recrutement, de formation et de gestion du personnel.

Le personnel est un élément crucial pour la réussite de notre entreprise. Nous avons besoin de chauffeurs professionnels, courtois et expérimentés pour offrir un service de qualité supérieure à nos clients. Nous prévoyons d’embaucher des chauffeurs indépendants qui seront rémunérés à la course et qui fourniront leur propre moto. Nous offrirons des avantages sociaux attrayants pour attirer et retenir les meilleurs chauffeurs, tels que des formations en conduite défensive, des remises sur l’achat de motos et des primes pour les chauffeurs les plus performants.

Nous prévoyons également d’embaucher un directeur des opérations qui sera responsable de la gestion quotidienne de l’entreprise, ainsi que d’un directeur financier pour gérer les finances de l’entreprise. Le directeur général supervisera l’ensemble de l’entreprise et prendra les décisions stratégiques.

Nous allons investir dans la formation de nos chauffeurs pour nous assurer qu’ils sont compétents et capables de fournir un service de qualité supérieure à nos clients. Nous allons offrir des formations en conduite défensive, en service à la clientèle et en maintenance de moto pour garantir la sécurité de nos clients et de nos chauffeurs.

Nous prévoyons également de mettre en place un programme de reconnaissance pour récompenser les chauffeurs les plus performants et les plus fidèles. Nous allons offrir des primes pour les chauffeurs qui ont des commentaires positifs de la part des clients et qui ont effectué le plus grand nombre de courses en un mois donné.

En ce qui concerne la gestion des ressources humaines, nous prévoyons d’utiliser des logiciels de gestion des employés pour suivre les performances de nos chauffeurs et garantir leur sécurité. Nous allons également mettre en place des enquêtes de satisfaction pour évaluer la qualité du service de nos chauffeurs et identifier les domaines dans lesquels nous pouvons améliorer notre offre.

En résumé, la section des ressources humaines du business plan Moto taxi TM décrit comment nous allons recruter, former et gérer notre personnel pour atteindre nos objectifs commerciaux et financiers. Nous allons embaucher des chauffeurs indépendants, offrir des avantages sociaux attrayants et investir dans la formation de nos chauffeurs pour garantir un service de qualité supérieure à nos clients. Nous allons également utiliser des logiciels de gestion des employés pour suivre les performances de nos chauffeurs et mettre en place des enquêtes de satisfaction pour évaluer la qualité de notre service

Business plan Moto taxi : prévisionnel financier et comptable

La section du bilan prévisionnel financier est cruciale pour le business plan Moto taxi TM car elle détaille les projections financières de l’entreprise pour les années à venir. Cette section permet d’estimer le chiffre d’affaires, les coûts, les investissements nécessaires et les bénéfices attendus.

Nos projections financières sont basées sur une analyse approfondie du marché, de la concurrence et de nos objectifs commerciaux. Nous avons estimé que le coût moyen par course sera de 20 euros et que nous prévoyons de réaliser environ 5 courses par heure. Nous prévoyons également une croissance du chiffre d’affaires de 15 % par an pendant les 5 premières années.

Le tableau des prévisions financières ci-dessous présente les projections pour les 3 premières années d’activité de l’entreprise :

Le chiffre d’affaires prévu pour la première année est de 180 000 euros, avec des coûts estimés à 120 000 euros, ce qui donne un bénéfice net prévu de 60 000 euros pour la première année. Pour la deuxième année, nous prévoyons une croissance du chiffre d’affaires de 15 %, pour atteindre 207 000 euros, avec des coûts de 136 000 euros et un bénéfice net prévu de 71 000 euros.

Pour la troisième année, nous prévoyons une croissance supplémentaire du chiffre d’affaires de 15 %, pour atteindre 238 050 euros, avec des coûts de 155 400 euros et un bénéfice net prévu de 82 650 euros. Les investissements totaux nécessaires pour lancer l’entreprise sont estimés à 50 000 euros pour la première année, avec des investissements moindres pour les années suivantes.

Les principaux coûts pour l’entreprise comprennent les frais de carburant, les assurances, l’entretien des motos et les salaires des chauffeurs. Nous prévoyons également des coûts pour la publicité, la location de locaux et l’achat de matériel de bureau.

Nous prévoyons de financer l’entreprise par des fonds propres, des prêts bancaires et des investissements privés. Nous avons déjà obtenu des investissements de la part de certains investisseurs privés, ce qui nous permettra de financer les investissements initiaux nécessaires pour lancer l’entreprise.

En résumé, la section du prévisionnel financier du business plan Moto taxi TM présente les projections financières pour les 3 premières années de l’entreprise. Nous prévoyons une croissance du chiffre d’affaires de 15 % par an et des coûts liés à la gestion de l’entreprise, notamment les frais de carburant, les assurances, l’entretien des motos et les salaires

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How to Write a Taxi Business Plan [Sample Template]

By: Author Tony Martins Ajaero

If you live in South Africa, or if you have ever visited South Africa, you will agree that the taxi cab line of business is an avenue to make good money. This is because if you don’t own an automobile, transporting yourself from one part of town to another can be challenging especially if you like comfort.

So, as an investor who is looking for a business to do in South Africa, one of your best options is to start a taxi cab business. It is important to note that starting a standard taxi cab business with over a handful of taxis and drivers needs significant investment capital, solid planning, and attention to details in order to keep your business profitable.

The truth is that if you are serious about starting a standard taxi cab company in any part of the world, you are expected to have done your feasibility studies and market survey before committing your capital in the business. Above all, you would need a workable business plan if indeed you want to build a profitable taxi cab company. The taxi cab company business plan template below will help you to draft your business plan with little effort on your part.

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A Sample Taxi Business Plan Template

1. industry overview.

A taxi cab company provides comfortable and private transportation via automobiles for passengers. Taxi services are not operated on regular schedules or routes like buses that usually pick several passengers along the road. A report released by SA National Taxi Council (Santaco), shows that there are more than 200,000 minibus taxis in South Africa and they generate on the average more than R90 billion every year. The exact figure cannot be clearly stated because the industry in South Africa is largely unregulated, with no set fare among taxis and routes.

On their part, Reuters puts the annual revenue in the industry at closer to R50 billion. Based on the former figure, each taxi makes an annual revenue of approximately R450,000. Assuming that the taxi is in operation every day of the year, bar Christmas, the average income stream for a taxi in SA is around R1,236 per day, or R37,500 per month.

A recent report released by SATaxi a to taxi finance company shows that the average taxi travels 6,500 kilometers per month, while the South African National Taxi council says that the taxi industry employs more than 600,000 people and transports 15 million commuters on a daily basis.

SATaxi also says that each taxi creates seven jobs related to the industry, but reports show that taxi owners lose between 35 percent and 50 percent of fares that are pocketed by drivers through the cash based system.

The Taxi Services industry has experienced remarkable growth in South Africa. The growth of the SA economy has directly benefited the industry as business expense accounts have grown and clients have been more willing to spend on small luxuries such as taxi rides. In addition, increased demand from corporate travelers, tourists and private households is expected to result in steady growth for this industry.

When it comes to advertising your taxi services company in South Africa, there shouldn’t be any limit to how far you can go. You could start with handbills and distribute them in cooperate organizations and public places. If you have cash you can place advert spots on Newspapers, TV and Radio, and if you don’t have enough cash, you can start with the worldwide web. As a matter of fact, the internet has become one of the cheapest and most potent advertising platforms.

Over and above, taxi cab services businesses all over the world are still enjoying good patronage particularly if they have comfortable taxis, professional drivers, if they are well positioned and if they know how to reach out to their target market.

2. Executive Summary

Robert Xhosa® Taxi Cab, Inc. is a standard taxi cab company that is registered under the Companies and Intellectual Property Registration Office (CIPRO), the Department of Labor and the Department of Transport in South Africa.

Our company will be based in Johannesburg – South Africa and we will cover cities like Pretoria with Sandton, Vereeniging, Vanderbijlpark, Germiston, Roodepoort, Centurion, Krugersdorp and Kempton Park, and Tambo International Airport and some of the other major cities within the metropolis. We chose to operate in these cities because we know that our services will be in high demand due to the demographic composition of Johannesburg.

We are equipped with some of the finest cab drivers and comfortable cars to service our clients irrespective of their social and financial status. Our services will involve taxi services, taxi leasing, luxury and corporate sedan services, stretch limousines and buses etc. Although our intention of starting Robert Xhosa® Taxi Cab, Inc. is to offer only the above stated services, but we will not close our doors to diversification as long as it does not affect our core services.

We at Robert Xhosa® Taxi Cab, Inc. are in the pursuit of excellence and financial success with uncompromising services which is why we decided to start our taxi cab business. We are quite optimistic that our values and quality of service offering will help us drive Robert Xhosa® Taxi Cab, Inc. to enviable heights and also help us attract the number of clients that will make the business highly profitable.

We will be dedicated to establishing good business relationships with our clients by giving them value for their money and reasons for them to hire our services again.

We are quite aware that in order to become the number one choice in our city, we must continue to deliver quality and highly reliable services and that is exactly what we will do. We are open to the use of latest technology in the taxi cab services line of business.

No doubt, our excellent customer service and the quality of services we offer will position us to always welcome repeated customers and handle massive deals from both government and corporate organizations.

Our client’s best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.

Robert Xhosa® Taxi Cab, Inc. is owned and managed by Robert Xhosa and his immediate family members. He studied Geography and Urban Planning from the University of Johannesburg, he is a member of South African National Taxi Council and he is well – equipped with the required qualifications and experience to position Robert Xhosa® Taxi Cab, Inc. to favorable compete with leading taxicab brands in South Africa.

3. Our Products and Services

Robert Xhosa® Taxi Cab, Inc. is a standard taxi cab company that is positioned to make profit and favorable compete with leaders in the industry and we are going to do all that is permitted by the law of South Africa to achieve our business aims and ambition.

Our services offering are listed below;

• Taxi pick up services
• Providing limousine services
• Providing luxury sedan services
• Providing chauffeur and personal driver services

4. Our Mission and Vision Statement

• Our vision is to become the go – to taxi cab company in the whole of Johannesburg with active presence in key cities all around South Africa.
• Our mission as a standard taxi cab company is to develop a highly successful business that provides quality automobile transportation services in our city and to become a standard for the ideal taxi cab business not only in Johannesburg but throughout South Africa.

Our Business Structure

We are quite aware that the success of any business lies in the foundation on which the business is built on, which is why we have decided to build our taxi cab services company on the right business foundation.

We want to build a business of dedicated workforce that will go all the way to ensure that our customers are satisfied and they get value for their money. We are aware that it takes a business with the right employees and structure to achieve all what we have set to achieve, which is why we will be putting structures and processes in place that will help us deliver excellent services and run the business on auto pilot. The success of our taxi cab services company will be anchored on the team not on any individual.

With the wide range of our service offerings, we are only expected to employ more than is required to run a conventional taxi cab services business. Definitely, we will have various employees to man the various services offering of Robert Xhosa® Taxi Cab, Inc. .

Robert Xhosa® Taxi Cab, Inc. will employ professionals and highly skilled people to occupy the following position;

• Chief Executive Officer

IT Specialist

Admin and HR Manager

Marketing and Sales Executive

• Professional Drivers
• Customer Care Executive/Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Office:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions
• Creates, communicates and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Accountable for installation, repair and maintenance of GPS car tracking device for the organization
• Responsible for managing the e – ticketing aspect of the business
• In charge of choosing the GPC car tracker components and software to be used and specifying the requirements for the project
• Monitors all our taxi that are plying different routes
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Designs job descriptions with KPI to drive performance management for clients
• Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defines job positions for recruitment and managing interviewing process
• Carries out induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversees the smooth running of the daily office activities
• Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of relevant projects.
• Writes winning proposal documents, negotiate fees and rates in line with company policy
• Responsible for handling business research, marker surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluate new plans for expanding sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps to increase sales and growth for the company
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• creates reports from the information concerning the financial transactions recorded by the bookkeeper
• Prepares the income statement and balance sheet using the trial balance and ledgers prepared by the bookkeeper.
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for the company
• Serves as internal auditor for the company

Professional Drivers 

• Drives taxi cabs et al as assigned by the management
• Maintains a logbook of their driving activities to ensure compliance with federal regulations governing rest and work periods for operators.
• Keeps a record of vehicle inspections and make sure the cab is equipped with safety equipment
• Inspects vehicles for mechanical and safety issues and perform preventative maintenance
• Complies with taxi driving rules and regulations as well as with company policies and procedures
• Reports defects, accidents or violations

Client Services Executive/Front Desk Officer

• Welcomes guests and clients by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s services
• Manages administrative duties assigned by the manager in an effective and timely manner
• Consistently stays abreast of any new information on the company’s services, promotional campaigns etc. to ensure accurate information is supplied to clients
• Receives parcels/documents for the company
• Distribute mails in the organization
• Handles any other duties as assigned by the line manager

6. SWOT Analysis

A close study shows that taxi cab business is one of the many businesses that can easily generate sales with little stress as long as they are well positioned and equipped to carry out their services. We are building a standard taxi cab business with the intention of selling our franchise all across Africa which is why we have decided to subject our business to SWOT Analysis.

Ordinarily, we can successfully run a taxi cab service without the stress of writing a detailed business plan, but because we intend becoming leaders in this line of business, we don’t have any option other than to follow due process.

We hired the services of Mrs. Jacinta Zuma, a Business consultant with bias in startups to help us conduct SWOT analysis for our company and she did a pretty job for us. Here is a of the result we got from the SWOT analysis that was conducted on behalf of Robert Xhosa® Taxi Cab, Inc. .;

The strategic locations we intend covering, the Business model we will be operating on, ease of payment (e-Ticketing options), wide range of comfortable cars, highly trained and courteous drivers and of course our excellent customer service culture will definitely count as a strong strength for Robert Xhosa® Taxi Cab, Inc.

So also, we have a qualified team that can go all the way to give our clients value for their money; a team that are trained and equipped to pay attention to details.

A major weakness that may count against us is that we are a new taxi company and we don’t have the financial capacity to compete with multi – million dollar taxi cab companies that are already influencing the direction of the industry.

• Opportunities:

The fact that we are launching out in the heart of Johannesburg which is the largest city in South Africa, and is one of the 50 largest urban areas in the world, provides us with unlimited opportunities to market our services to a large number of corporate organizations, travel and tours agencies, hotels, government organizations and households.

We have been able to conduct thorough feasibility studies and market survey and we know what our potential clients will be looking for when they patronize our services; we are well positioned to take on the opportunities that will come our way.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing/spending power especially for luxury services like taxi cabs. Another threat that may likely confront us is the arrival of a new taxi cab company within same locations where we operate. Government policies can also pose a major threat to businesses such as ours.

7. MARKET ANALYSIS

• Market Trends

If you are conversant with the trends in the taxi industry in South Africa, you will notice the embrace of e-ticketing. The truth is that the taxi industry in South Africa has begun adopting e-ticket fare collection system, which will make commuters lives easier by not having to carry cash or worry about taxi drivers not having enough change for them. The e-ticketing project is expected to be expanded to other taxi routes, with the aim of completing a national rollout within five years.

In South Africa, the taxi e-ticketing system is owned and managed by FairPay and TaxiChoice – and the commercial arm of Santaco is currently the sole shareholder, with Curve Group Holdings as the primary technology partner. Chairman of TaxiChoice, Jothan Msibi, said the first phase – which is the JPM route – will enable commuters to load their FairPay cards via point of sale (POS) devices and kiosks at taxi ranks, though eventually these services will also be available in selected retail stores.

Aside from being able to process card payments, the equipment installed in taxis also contains a GPS device, and can act as a Wi-Fi hotspot, providing commuters with internet connectivity while they travel.

Technology has indeed played a major role in this industry; especially in cutting cost and enforcing safety and monitoring measures. There is hardly any taxi cab company that does not have GPS car tracker installed on all their cabs. It helps them in monitoring their fleets and also in planning and budgeting.

8. Our Target Market

Prior to choosing a location to launch our taxi company, we conducted our feasibility studies and market survey and we were able to identify those that will benefit greatly from our service offerings.

Those who will benefit from our service offering are households, corporate organizations, travel and tour agencies, hotels and government agencies. Below is a list of the people and organizations that our taxi cab services are designed for;

• Celebrities and public figures
• Even planners (limousine rental services for wedding and social functions)
• Travel and Tour Agencies
• Corporate Executives
• Business People

Our Competitive Advantage

The taxi cab business is easy to set up especially if you have the finance to acquire comfortable cars and the ability to run and manage a business. It means that the possibility of taxi cab business springing up in the location where our company is located is high. We are aware of this that is why we decided to come up with a business concept that will position us to become the leader in Johannesburg – South Africa.

We can confidently say that the strategic locations we intend covering, the Business model we will be operating on, ease of payment (e-ticketing options), free Wi-Fi services in all our taxis, wide range of highly reliable and comfortable cars, limousines and SUVs, highly trained and courteous drivers and of course our excellent customer service culture will definitely serve as competitive advantage for Robert Xhosa® Taxi Cab, Inc.

So also we have a qualified team that can go all the way to give our clients value for their money;. For the time being, Robert Xhosa® Taxi Cab, Inc. has no real competitors that can match the quality of services we offer and our business offerings. Our customer service will be customized to meet the needs of all our customers.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Robert Xhosa® Taxi Cab, Inc. is established with the aim of maximizing profits in the taxi cab services industry and we are going to go all the way to ensure that we do all it takes to attract clients on a regular basis.

We will ensure that we leverage on our strength and the opportunities available to us in South Africa market to generate enough income that will help us drive the business to stability. We will go all the way to explore every available sources of income in the Taxi cab services industry.

Below are the sources we intend exploring to generate income for Robert Xhosa® Taxi Cab, Inc. .;

10. Sales Forecast

One thing is certain, there would always be corporate organization and individual clients who would need the services of taxi cab companies.

We are well positioned to take on the available market in Johannesburg and we are quite optimistic that we will meet our set target of generating enough profits from our first six months of operation and grow our taxi cab services business and our clientele base.

We have been able to examine the taxi cab services market, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to similar startups in Johannesburg – South Africa.

• First Fiscal Year: R200,000
• Second Fiscal Year: R550,000
• Third Fiscal Year: R950,000

N.B : This projection was done based on what is obtainable in the taxi cab industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same services as we do within the same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

The marketing strategy for Robert Xhosa® Taxi Cab, Inc. is going to be driven by excellent customer service, honesty and quality service delivery. We will ensure that we build a loyal customer base. We want to drive sales via the output of our jobs and via referrals from our satisfied customers. We are quite aware of how satisfied customers drive business growth especially businesses like taxi cab services.

Robert Xhosa® Taxi Cab, Inc. is strategically located and we are going to maximize the opportunities that are available which is why we spent more to locate the business in a location that will be visible and enable us to access our target market.

Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to meet their targets and the overall goal of Robert Xhosa® Taxi Cab, Inc. Robert Xhosa® Taxi Cab, Inc. is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our taxi cab services business by sending introductory letters alongside our brochure to corporate organizations, travel and tour agencies, hotels, event planners, households and key stake holders all across Johannesburg, Pretoria with Sandton, Vereeniging, Vanderbijlpark, Germiston, Roodepoort, Centurion, Krugersdorp and Kempton Park, and Tambo International Airport and some of the other major cities within the metropolis
• Print out fliers and business cards and strategically drop them in offices, car parks, libraries, public facilities and train stations et al.
• Use friends and family to spread word about our business
• Post information about our company and the services we offer on bulletin boards in places like car parks, schools, libraries, and local coffee shops et al
• Place a small or classified advertisement in the newspaper, or local publication about our company and the services we offer
• Leverage on referral networks such as agencies that will attract clients who would need our services
• Advertise our taxi cab services company in relevant magazines, newspapers, TV, and radio stations.
• Attend relevant automobile expos, seminars, and business fairs et al to market our services
• Engage in direct marketing approach
• Encourage the use of Word of mouth marketing from loyal and satisfied clients
• Join local chambers of commerce and industry to market our product and services

11. Publicity and Advertising Strategy

Robert Xhosa® Taxi Cab, Inc. is set to establish a standard for Taxi cab businesses in Johannesburg and throughout South Africa which is why we will go all the way to adopt and apply best practices to promote our business. Good enough there is no hard and fast rules on how to advertise or promote a taxi cab business.

The challenge is that most small taxi cab companies do not have the required money to pump into publicity and advertising. The cash they have are usually reserved to take care of overhead and operational cost. Here are the platforms we intend leveraging on to promote and advertise Robert Xhosa® Taxi Cab, Inc;

• Encourage our loyal customers to help us use Word of Mouth mode of advertisement (referrals)
• Advertise our business in relevant magazines, local newspaper, local TV and radio stations
• Promote our business online via our official website
• List our business on local directories (yellow pages)
• Sponsor relevant community programs
• Leverage on the internet and social media platforms like Instagram, Facebook, twitter, et al to promote our brand
• Install our billboards in strategic locations in and around Johannesburg
• Direct coupon mailing approach
• Engage in roadshows from time to time in target communities in and around Johannesburg
• Distribute our fliers and handbills in target areas in and around Johannesburg
• Advertise our company in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members and drivers wear our branded shirts and all our taxi are branded with our company logo

12. Our Pricing Strategy

Our pricing system is going to be based on what is obtainable in the taxi cab services line of business in Johannesburg – South Africa, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than our competitors are offering.

Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us or when they pay in advance for upward of 3 months. The prices of our services will be same as what is obtainable in the open market and it will be based on miles covered and time.

• Payment Options

The payment policy adopted by Robert Xhosa® Taxi Cab, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of South Africa.

Here are the payment options that Robert Xhosa® Taxi Cab, Inc. will make available to her clients;

• Payment with cash
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer

In view of the above, we have chosen banking platforms that will enable our clients make payments for our services without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our services.

13. Startup Expenditure (Budget)

From our market survey and feasibility studies, we have been able to come up with a detailed budget on achieving our aim of establishing a standard taxi cab company in Johannesburg – South Africa and here are the key areas where we will spend our startup capital;

• The total fee for incorporating the business in South Africa – Name reservation application costs R50 and company registration R125
• The budget for permits and license – R1,000
• The cost for hiring Consultant – R2,500.
• The cost for computer software apps (Accounting Software, Payroll Software, CRM Software, Microsoft Office) – R7,000
• The budget for insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – R5,400.
• Cost for payment of rent for a suitable Office facility for 12 months at R1.76 per square feet in the total amount of – R65,600.
• The cost for Start-up inventory (fueling, car tracking devices and accessories) – R50,000
• The cost for office remodeling (construction of racks and shelves) – R7,000.
• The total cost for financing the acquisition of the first set of cars and limousines – R200,000
• The cost for equipping the office (computers, printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al) – R15,000
• Other start-up expenses including stationery ( R500 ) and phone and utility deposits ( R2,500 ).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – R30,000
• The cost of launching our official website – R600
• The cost for our grand opening party: R15,000
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – R5,000

Going by the report from the market research and feasibility studies conducted, we will need over three hundred and fifty thousand ( R350,000 ) South African Rand to successfully set up a small scale but standard taxi cab company in Johannesburg – South Africa.

Generating Startup Capital for Robert Xhosa® Taxi Cab, Inc. .

Robert Xhosa® Taxi Cab, Inc. is a business that will be owned and managed by Robert Xhosa and his immediate family members. They are the sole financiers of the business which is why they decided to restrict the sourcing of the startup capital for the business to just three major sources.

These are the areas we intend generating our startup capital;

• Generate part of the startup capital from personal savings and sale of stocks
• Generate part of the startup capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank

N.B: We have been able to generate about R100,000 ( Personal savings R80,000 and soft loan from family members R20,000 ) and we are at the final stages of obtaining a loan facility of R250,000 from our bank. All the papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and business structure. If all of these factors are missing from a business, then it won’t be too long before the business close shop.

One of our major goals of starting Robert Xhosa® Taxi Cab, Inc. is to build a business that will survive off its own cash flow without injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to offer our taxi services a little bit cheaper than what is obtainable in the open market. We are prepared to survive on low profit margins for a short time.

Robert Xhosa® Taxi Cab, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare is well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Acquiring facility with enough parking lots and remodeling the facility: In Progress
• Acquiring of cars and limousines: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Printing of Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the needed car tracker, e – ticketing devices, Wi – Fi devices, electronic appliances, office appliances etc: In progress
• Creating Official Website for the Company: Completed
• Creating Awareness for the business both online and in the neighborhood: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party/launching party planning: In Progress
• Establishing business relationship with key stakeholders in the industry: In Progress

Créer un business plan de moto taxi gratuit en PDF avec Angel

Guide étape par étape pour élaborer un business plan de moto taxi

Présentation du business plan de moto taxi

Le business plan de moto taxi est un outil essentiel pour les entrepreneurs cherchant à établir une entreprise prospère dans ce secteur en pleine croissance. Ce document détaillé offre une vision claire de votre entreprise, de ses objectifs et de sa stratégie marketing, tout en mettant en lumière l'importance de comprendre la dynamique du marché des services de transport en moto. En plus de décrire vos services, tels que le transport rapide en milieu urbain, les avantages de la mobilité et l'accessibilité pour les clients, le business plan devrait également mettre en évidence les particularités de votre offre, comme des itinéraires spécifiques, une tarification compétitive et des partenariats avec des entreprises locales.

Étude de marché pour une entreprise de moto taxi

Une étude de marché approfondie est cruciale pour élaborer un business plan efficace pour une entreprise de moto taxi. Cette analyse doit explorer en profondeur le marché cible en se concentrant sur divers aspects clés. Il est essentiel de commencer par une compréhension détaillée des besoins de transport dans votre région cible, y compris les points chauds de circulation, les zones d'activité commerciale et les quartiers résidentiels. Ces informations permettent de mieux cerner les attentes et les besoins spécifiques des clients potentiels.

Outre les données de mobilité, il est essentiel d'examiner les tendances actuelles et émergentes dans le secteur du transport en moto. Cela inclut non seulement les préférences des consommateurs en matière de confort et de sécurité, mais aussi les changements dans les habitudes de déplacement, comme l'augmentation de la demande pour des services de transport partagé ou des options de réservation en ligne. La popularité des technologies de géolocalisation et de paiement sans contact dans le secteur du transport doit également être considérée.

Une partie cruciale de l'étude de marché est l'analyse concurrentielle. Examiner les offres et les stratégies des autres entreprises de moto taxi dans la région est indispensable pour identifier les lacunes du marché. En étudiant les points forts et faibles des concurrents, vous pouvez déterminer des opportunités uniques pour votre entreprise. Par exemple, si la plupart des concurrents se concentrent sur des trajets courts en centre-ville, il pourrait y avoir une niche pour des trajets plus longs vers des zones mal desservies.

Enfin, l'intégration d'une analyse SWOT (Strengths, Weaknesses, Opportunities, Threats) dans votre étude de marché est essentielle. Cette analyse doit être spécifique à votre entreprise de moto taxi et couvrir des aspects tels que la qualité de vos services, votre flotte de véhicules, votre réseau de partenariats, ainsi que les défis potentiels comme les fluctuations de la demande ou les réglementations locales. L'analyse SWOT vous aidera à construire des stratégies robustes pour capitaliser sur vos forces, atténuer vos faiblesses, exploiter les opportunités de marché et anticiper les menaces potentielles.

Recherche de clients pour votre service de moto taxi

La recherche de clients est un aspect crucial du développement d'une société de moto taxi. Pour garantir le succès de votre entreprise, il est essentiel de comprendre les besoins et les comportements des clients potentiels, ainsi que les canaux de marketing les plus efficaces pour les atteindre.

Une approche stratégique pour la recherche de clients consiste à segmenter votre marché cible en fonction de critères tels que la localisation géographique, les préférences de déplacement, et les habitudes de consommation. En comprenant ces différents segments, vous serez en mesure d'adapter votre offre de service et votre message marketing pour répondre précisément aux besoins de chaque groupe.

En ce qui concerne les canaux de marketing, il est essentiel d'explorer une variété d'options pour atteindre vos clients potentiels. Cela peut inclure des campagnes de publicité ciblées sur les réseaux sociaux, des partenariats avec des entreprises locales pour offrir des avantages exclusifs, ou même des stratégies de référencement pour apparaître en tête des résultats de recherche locaux.

Enfin, la fidélisation de la clientèle est une composante clé de la recherche de clients pour votre service de moto taxi. En offrant un excellent service, en écoutant les retours des clients et en offrant des programmes de fidélité attractifs, vous pourrez fidéliser vos clients existants et attirer de nouveaux clients par le biais de recommandations positives.

Génération de prévisions financières pour une société de moto taxi

La génération de prévisions financières précises est essentielle pour évaluer la viabilité financière de votre société de moto taxi. Cette section de votre business plan doit couvrir plusieurs aspects financiers clés pour offrir une vue complète de la santé financière prévue de votre entreprise.

• Coûts de démarrage : Détaillez tous les coûts initiaux nécessaires pour lancer votre entreprise de moto taxi. Cela peut inclure l'acquisition de véhicules, les frais de marketing, les coûts de licence, et les dépenses liées à la création de votre présence en ligne.
• Coûts opérationnels : Fournissez une analyse détaillée des coûts réguliers que vous prévoyez d'engager. Ces coûts peuvent inclure le carburant, l'entretien des véhicules, les salaires des conducteurs, les frais d'assurance, et les dépenses de marketing continues.
• Revenus attendus : Projetez vos revenus en fonction de différents scénarios, comme un nombre variable de courses par jour, des tarifs différents pour les trajets de différentes distances, et les revenus supplémentaires provenant de services comme la livraison de colis ou de repas.
• Marges bénéficiaires : Calculez vos marges bénéficiaires en tenant compte des coûts directs et indirects. Cette analyse vous aidera à déterminer les tarifs de vos services pour garantir la rentabilité.

En outre, l'utilisation d'outils en ligne comme Angel peut grandement faciliter la création de ces prévisions financières. Ces outils offrent souvent des fonctionnalités telles que des modèles financiers personnalisables, des tableaux de bord interactifs pour visualiser les données financières, et des conseils d'experts-comptables pour assurer l'exactitude et la pertinence de vos prévisions financières.

Interface facile à utiliser avec Angel

L'interface utilisateur d'Angel a été conçue pour simplifier la création de votre business plan de moto taxi. Avec des fonctionnalités intuitives, telles que des modèles de business plan personnalisables, des graphiques interactifs pour visualiser les données financières, et des outils de suivi des progrès, Angel rend la planification d'entreprise plus accessible. Cette section du business plan peut également illustrer comment l'intégration de technologies, comme des tableaux de bord interactifs et des analyses prédictives, peut aider les propriétaires de société de moto taxi à rester organisés et à anticiper les tendances futures du marché.

Téléchargement du business plan de moto taxi en PDF et Excel

L'accessibilité et la flexibilité sont des aspects clés d'un business plan efficace. Avec Angel, une fois votre plan finalisé, vous avez la possibilité de le télécharger en formats PDF et Excel. Le format PDF est idéal pour une présentation professionnelle à des investisseurs, des prêteurs et des partenaires. Il offre un aperçu clair et concis de votre plan, parfait pour les réunions et les propositions. D'autre part, le format Excel est extrêmement utile pour une gestion dynamique de votre plan. Il vous permet de faire des ajustements en temps réel, tels que la modification des prévisions financières, la mise à jour des coûts ou l'ajout de nouvelles stratégies de marché, ce qui est essentiel à mesure que votre entreprise évolue.

En outre, l'utilisation d'outils en ligne comme Angel peut grandement faciliter le processus de téléchargement. Ces outils offrent souvent des fonctionnalités telles que des modèles de business plan préconçus qui peuvent être personnalisés en fonction de votre business plan spécifique, des tableaux de bord interactifs pour une visualisation claire et compréhensible de vos données financières, et des conseils d'experts-comptables pour assurer l'exactitude et la pertinence de votre business plan de moto taxi.

Outils pour organiser le lancement d'une entreprise de moto taxi

Le lancement d'une entreprise de moto taxi nécessite une planification minutieuse et l'utilisation d'outils efficaces pour garantir son succès. Angel offre une gamme d'outils pour vous aider à organiser le lancement de votre entreprise de manière professionnelle et structurée. Ces outils comprennent la possibilité de définir des tâches spécifiques, d'établir des échéances claires et de suivre vos progrès tout au long du processus de lancement. Vous pourrez également bénéficier de conseils et de ressources pour naviguer dans les aspects juridiques et administratifs du lancement d'entreprise, vous assurant ainsi que vous êtes bien préparé à chaque étape du processus.

Simplifiez la création de votre entreprise de moto taxi avec Angel

L'interface utilisateur d'Angel a été conçue pour simplifier la création de votre business plan de moto taxi. Avec des fonctionnalités intuitives, telles que des modèles de business plan personnalisables, des graphiques interactifs pour visualiser les données financières et des outils de suivi des progrès, Angel rend la planification d'entreprise plus accessible. En utilisant les fonctionnalités avancées d'Angel, telles que des tableaux de bord interactifs et des analyses prédictives, vous serez en mesure de rester organisé et d'anticiper les tendances futures du marché pour votre entreprise de moto taxi. L'intégration de ces outils vous aidera à créer un plan d'affaires solide et compétitif, positionnant votre entreprise pour le succès sur le marché en pleine croissance du transport en moto.

En conclusion, la création d'un business plan pour une entreprise de moto taxi est une étape essentielle pour assurer la viabilité et la croissance de votre entreprise. Avec Angel, vous disposez des outils nécessaires pour mener à bien ce processus de manière efficace et professionnelle. En utilisant les fonctionnalités avancées d'Angel, vous serez en mesure de rester organisé, de générer des prévisions financières précises et de simplifier le lancement de votre entreprise. N'attendez plus, commencez dès aujourd'hui à créer votre business plan de moto taxi avec Angel et prenez le volant de votre succès entrepreneurial.

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Starting a Taxi Cab Business in Zimbabwe and the Business Plan

Posted by StartupBiz Zimbabwe | Sep 5, 2018 | All Articles , Business Ideas , Business Plans , Starting a Business | 9

Taxis in Zimbabwe offer a valuable service to people who require transport to and from a number of places. People often use taxis to go to and fro work, ranks, airports, hospitals, lodges, night clubs, CBD and suburbs.  This is profitable business idea which doesn’t require huge capital. Success with a taxi company requires good management skills, a good marketing plan, and compliance with all the Zimbabwe local legislation. 

Before you start a taxi business in Zimbabwe, you have to decide on the location your taxis will be based, and the size of your business i.e. the number of taxis you will be starting with.  You should always carry out a feasibility study, market research and write a business plan before you venture into any business. You should decide where you are going to operate, and know the demand of taxis in that area. Determine your niche. Research the competition in the area, research their services and rates.Do not make the mistake of starting a taxi business or any other business just because someone is doing it and he/she says it’s profitable.

What you need

The largest startup cost for taxi business is for purchasing the vehicles. You have to make a decision of which type of vehicles to buy, and where to purchase them. The popular vehicle models for taxis in Zimbabwe include Toyota Vitz, Honda Fit, Toyota Spacio, Toyota Fun Cargo, Toyota Raum and Toyota Sienta. These vehicles are suitable for the taxi business as they are fuel savers and cheaper to maintain as the spare parts are readily available.

The majority of taxis in Zimbabwe are ex-Japanese vehicles. The vehicle can be purchased online from Japanese companies such as BeForward, and then shipped to Zimbabwe. However, this process takes many weeks for the vehicles to arrive in Zimbabwe, so most people purchase the ex-Japanese vehicles from garages in Beitbridge, on the South African side of the border.

You will have to brand the taxi with the name of your taxi company. Toplights can also be installed on the top of the taxi to help riders more easily identify the cabs, and the cost depends on attachment method, personalization and lighting choice. If you are going to have many taxis, you will also need some form of radio or cellphone communications system, so your dispatcher can contact drivers and vice versa.  You can also install taxicab metres on all your vehicles, to record the distance traveled by the taxis.

Insurance and Licences

Every vehicle is required by Road Traffic Act to have Third Party Insurance. This is a legal requirement, and you cannot operate a taxi cab transport business without this insurance. This is the most basic cover and protects the client (or insured/policyholder) against loss or damage to third Party Properties in the course of driving, and death or bodily injury to these Third Parties only. All public transport businesses are also required to have passengers insurance.

It’s better to take fully comprehensive insurance for your public transport business. This is the most extensive and complete form of motor insurance cover, which covers third party insurance, fire and theft, passengers, and also provides accidental damage to the policyholder’s vehicle. It is important to protect all of the assets of the business. Appropriate and adequate insurance coverage is an important part of this. Insurance cover can be arranged through an insurance company directly, through an agent of an insurance company, or through an insurance broker. There are many insurance companies in Zimbabwe.

To operate a taxi cab transport business in Zimbabwe, you need to pay Vehicle license fee, obtain an Operator’s license, a route authority, and certificate of fitness from the VID.

A taxi in Harare CBD

Management and Staff

The number of employees you need will depend on the size of your business. You require drivers for the taxis. The drivers need to be monitored closely, to ensure that they are not stealing from the business, and that they meet the daily revenue targets. There is need for someone to handle finance and accounting issues. For a small transport business, this can be done by the owner of the business. As the business grows, there is need to hire full time staff that will be responsible for all the day to day transaction accounting for the transport business, and management of the organization’s cash flow, ensuring there are enough funds available to meet the day to day payments.

Large taxi companies need dispatch rooms. It should be managed by highly skilled Controllers with expertise in Vehicle Allocation and Monitoring as well as highly familiar with the cities they are based. The dispatch rooms will consist of a call centre where customers can call requesting for taxis. The dispatch operators will then communicate with the nearest free taxi cab using eg two way radios to allocate a taxi to the customer.

Depending on the size of the business, you may also need mechanics, supervisors, and operations managers.

Market for the Taxi Cab Business

There are lots of potential customers for a taxi business in Zimbabwe. Taxis are convenient as they drop people at their exact destinations unlike kombis. You can get corporate clients like companies as some prefer outsourcing transport services to taxi cab companies eg  Employees may stay late at work thus companies hire taxis to transport them to their homes.  Taxis can be used to escort school children to and from school as they are safe and convenient. Cross boarders will have a lot of luggage and will need a taxi from the bus ranks to their homes. Couples may need to be escorted to and from lodges. People may need taxi services for short routes within a specific suburb which are not plied by kombis or within the CBD. People hire taxis when drunk because they are safe. Some people hire taxis if they are not familiar with the place or the route. Some people don’t prefer to use minibuses because of prestigious reasons, especially the middle and high income earners eg if their car has gone for service, they would rather hire taxis. 

Pre-written Business Plan for Taxi Transport Business : Comprehensive Version, Short Bank Loan Version, Automated Excel Financial Statements

For an in-depth analysis of the taxi transport business in Zimbabwe, purchase our business plan. We decided to introduce the business plans after noting that many Zimbabweans were venturing into the taxi business without a full understanding of the industry, market, how to run the business, the risks involved, profitability of the business and the costs involved, leading to a high failure rate of their businesses.

Our business plan will make it easier for you to launch and run a taxi cab business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. It will be easier to plan and budget as the taxi business plan will lay out all the costs involved in setting up and running the business. The taxicab business plan is designed uniquely for the Zimbabwean market.

Very insightful and relevant homegrown solutions. Empowerment begins in the mind and this is it…

The StartupBiz business plans are excellent, well prepared, fully detailed. I had not that much of the financial knowledge of the Agri business I wanted to venture into but I can tell you right now that from the moment I went through those farm business plans I had purchased, I started having the real picture of what I was to get in to,what was needed for me to be financially successful and I would want to tell my fellow mates that if you really want the business you want to venture into to be successful I think you need to get one of the StartupBiz Business plan.You wont go wrong with those ones

Good job and extensive research on your business plan thank you.

I found the business plans very informative, helpful to make appropriate decisions.

You have been such a wonderful help.God bless you,I have somewhere to start now….it’s been a dream come true to embark on this

I have been impressed with the level of depth and completeness of your business plans. All product, operational, financial and marketing guidelines are there. Fantastic! Please do add more plans.

The business plan I purchased was well written and you did an extensive research, I am satisfied keep  up the good work guys and I am planning to come back for more other orders.

You have been really helpful. Its a rare commodity in Zimbabwe. Keep it up!

It is a great opportunity having you around. Your business plans are well planned after a thorough research. They have actually opened up my approach to business. Thanx

I recently used their service am delighted to say I am a happy customer thank you keep it up and God bless with the business

Uses of the Taxicab Business Plan (PDF, Word And Excel)

The taxi cab business plan can be used for many purposes including:

• Raising capital from investors/friends/relatives
• Applying for a bank loan
• Start-up guide to launch your taxi business
• As a project proposal
• Assessing profitability of the taxicab business
• Finding a business partner
• Assessing the initial start-up costs so that you know how much to save
• Manual for current business owners to help in business and strategy formulation

Contents of the Taxi Cab Business Plan (PDF, Word And Excel)

The business plan includes, but not limited to:

• Market Analysis
• Industry Analysis
• Automated Financial Statements (monthly cash flow projections, income statements, cash flow statements, balance sheets, break even analysis, loan repayment calculations, start-up costs)
• Marketing Strategy
• Risk Analysis
• SWOT & PEST Analysis
• Operational Requirements
• Government regulations, Licence requirements and Licence Fees
• Operational Strategy
• Why some Zimbabweans in taxi business fail, so that you can avoid their mistakes
• Ways to raise capital to start your taxicab transport business in Zimbabwe

The Taxi Transport business plan package consist of 4 files

• Taxi Transport Business Plan – PDF file (Comprehensive – 68 pages)
•  Taxicab Business Plan – Editable Word File (Comprehensive – 68 pages)
• Taxi Business Plan Bank Version – Editable Word File (Short version for applying for a loan – 36 pages)
• Taxi Cab Business Plan Automated Financial Statements – (Editable Excel file)

The business plan financials are in USD currency. 

The financial statements are automated. This implies that you can change eg the revenue per route, number of trips done etc, and all the other financial statements will automatically adjust to reflect the change. 

Get the Taxi Transport Business Plan (PDF, Word And Excel)

We decided to make them affordable for anyone who would want a taxi business plan, and the price for pre-written business plans is only US$10 for soft copies.

You can purchase via Paynow (Ecocash/Innbucks/One Money/MasterCard/Visa Card)  or via Paypal. You just click Buy Now  (scroll down)    and you will then be taken to payment website where you make the payment. Just follow the instructions; you will be done with the payment process in 2 minutes. We will email the business plan (PDF format, Microsoft word format, and a Microsoft Excel file with the financial statements)  to you within 24 hours, using the email address you provided when you were paying.

You can also purchase  soft copies  at our  offices  in Harare. Visit  StartupBiz Zimbabwe, Suite 201, 2nd Floor, Morgan House, George Silundika Avenue (between 1st Street & 2nd Street), Harare  . The cost of the business plan is US$10 (soft copies).

For any questions, other payment options, email us on  [email protected]  , call/whatsapp us on +263778798072  (Whatsapp us by clicking the link https://wa.me/263778798072 )  .

Taxi Business Plan 

Click Buy now to purchase using Ecocash, Innbucks, Paypal, MasterCard or VisaCard (US$10)

Click the above button

We wish you the best in your taxicab business. Check out  more business ideas and our collection of business plans .  Like us on Facebook , follow us on Twitter , and subscribe to receive notifications of new posts in your email.

A note from StartupBiz Zimbabwe: Everyday we send business updates via Whatsapp. Click the link to join: https://chat.whatsapp.com/KTPPiZpsPPS6laELHIaJ0R or send the word join via Whatsapp to  +263778798072  (Whatsapp us by clicking the link https://wa.me/263778798072 ).

About The Author

StartupBiz Zimbabwe

StartupBiz Zimbabwe is a business research firm based in Zimbabwe. We sell prewritten business plans for various industries including agriculture, transport, manufacturing, retail and education. StartupBiz Zimbabwe also publishes articles on business ideas, business news, business tips, personal finance, entrepreneur interviews and profiles.

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I would like to start my own taxi business next year i need advise

Thank you Mr Mutingwende

Are the requiremens still the same here in 2017 and nothing changed, just checking before engaging myself manually

Thank you very much

thank you so much

Highly appreciated,although you have left another hidden expense of police roadblocks and there alleged corrupt practices.

Great, those who need Taxis in Harare GOVNOR SHUTTLE is available for your convenience. +263773865535. Charges from as low as 15USD

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Le business plan d'un moto-taxi

Nos experts ont réalisé un business plan pour un moto-taxi , modifiable.

Le démarrage d'une activité de moto-taxi peut donner envie à certains entrepreneurs.

Cependant, avant toute chose, il est essentiel de construire un business plan digne de ce nom.

Cette démarche offre la possibilité d'établir la stratégie de développement de votre activité de moto-taxi en menant une réflexion, par exemple, quant au budget, au modèle économique, aux lignes du bilan prévisionnel, au fonds de roulement ou encore aux futurs bénéfices de votre activité de moto-taxi.

Également, le business plan de votre activité de moto-taxi peut servir de support dans le cadre d'une demande de financement auprès d'une banque.

Quels éléments inclure dans le business plan d'un moto-taxi ? Quels sont les points à ne pas oublier ? Peut-on établir le chiffre d'affaires de votre activité de moto-taxi ? Quels sont les indicateurs comptables à analyser dans ce document ? Peut-on calculer le seuil de rentabilité d'un moto-taxi ?

Cet article répond à ces questions.

En plus de cela, pour mettre toutes les chances de votre côté, vous pouvez compléter notre business plan adapté à un moto-taxi .

La composition du business plan d’un moto-taxi

Dois-je rédiger un business plan pour démarrer une activité de moto-taxi .

Rédiger un business plan avant le démarrage d'une activité de moto-taxi offre la possibilité de : - regrouper les chiffres et données qui caractérisent le marché des transports - lister les innovations qui ont lieu dans le marché du taxi - analyser les facteurs de réussite d'un moto-taxi - cerner le profil de vos clients tout comme leurs besoins - décider d'une bonne proposition de valeur pour votre projet - regrouper les moto-taxis concurrents ainsi que leurs lacunes - identifier des avantages compétitifs qui permettront à votre activité de moto-taxi de se distinguer - synthétiser, au moyen d'un Business Model Canvas, le modèle économique de votre activité de moto-taxi - mettre sur pied un plan de développement (en plusieurs étapes) - anticiper les événements et risques qui peuvent menacer l'existence de votre activité de moto-taxi - montrer à une institution financière que votre nouvelle entreprise sera viable

Nos experts ont veillé à construire un bon business plan pour un moto-taxi , qui permet de remplir l'ensemble de ces objectifs.

Quels éléments inclure dans le business plan d'un moto-taxi ?

Un business plan contient un lot important d'éléments, de tableaux et d'études.

Toutefois, il est important de bien tous les structurer afin d'obtenir un plan d'affaires sérieux et agréable à lire.

C'est ce que nous avons fait dans notre business plan pour un moto-taxi , qui se structure en différentes parties que nous détaillons ici.

La partie d'introduction vient nous dévoiler l' “Opportunité de Marché” . Dans cette partie, on va lister des chiffres et données en rapport avec le marché des transports. Ces éléments sont généralement les plus récents.

Cette partie du business plan permet aussi de synthétiser les nouvelles innovations notables (par exemple le goldwing, la référence en moto-taxi, les applications de location pour smartphones, les scooters écologiques, les véhicules électriques, ou encore les abonnements prépayés).

Pour conclure, on présente les éléments qui permettent à un moto-taxi d'atteindre son seuil de rentabilité.

Après cela, il y a une partie qui fait référence à la “Présentation de l'Entreprise” . Elle a pour rôle de présenter votre activité de moto-taxi (Dans quelle région se trouve le moto-taxi ? Quels sont les trajets possibles (urbains, inter-urbains, transfert vers ou depuis l'aéroport ?) De quel type de moto il s'agit (Goldwing, scooter électrique, etc.) et de quels équipements le véhicule est-il doté ? etc.).

Cette partie évoque aussi la proposition de valeur de votre activité de moto-taxi. Finalement, on y trouve la présentation du porteur de projet (la personne qui a donné naissance à ce projet d'entreprise).

Vient ensuite la partie qu'on appelle “Étude de Marché” et qui va donner l'opportunité d'étudier les différents profils de clients pour votre activité de moto-taxi.

On y présente aussi les moto-taxis concurrents via une analyse compétitive. Cette partie contient entre autres une matrice SWOT, qui est un outil servant à repérer les forces et faiblesses de votre projet, tout en dévoilant les opportunités et menaces qui peuvent interférer.

Ensuite, la partie “Stratégie” , va, elle, nous aider à détailler une solide stratégie de développement avec les actions qui permettront à votre activité de moto-taxi de bénéficier d'un vrai potentiel de rentabilité.

On y décrit, entre autres, une véritable stratégie marketing qui permet une croissance des indicateurs financiers.

Enfin, le business plan présente une partie “Finances” , qui est là pour dévoiler la totalité des indicateurs financiers de votre activité de moto-taxi.

Comment établir l'Executive Summary d'un moto-taxi ?

Pour réussir l'Executive Summary (aussi appelé "résumé exécutif") de votre activité de moto-taxi, il faut suivre certains éléments.

En premier lieu, votre document doit être relativement court. N'allez pas plus loin que 1 000 ou 1 200 mots. De par sa définition, il sert d'introduction au business plan de votre activité de moto-taxi.

De plus, il se doit d'être percutant, ainsi il doit permettre de faire la démonstration que votre activité de moto-taxi constitue un projet solide.

Faites attention de ne pas faire de fautes et soulignez les points forts de ce projet d'entreprise (par exemple : applique des tarifs attractifs moins chers que les taxis traditionnels, travaille en collaboration avec les agences de voyages et les hôtels, met à la disposition des clients une playlist et différentes stations de radio (grâce à un casque connecté) ou encore assure des courses même les jours de pluie (en garantissant au client une parfaite couverture contre l'eau et les éclaboussures)).

Votre Executive Summary doit refléter une certaine structure. Vous pouvez reprendre celle de notre business plan pour un moto-taxi , présentée plus haut dans l'article.

Comment bien rédiger l'étude de marché pour un moto-taxi ?

Une bonne étude de marché pour votre activité de moto-taxi vous offre la possibilité de comprendre les éléments entourant votre projet d'entreprise, comme l'intensité de la demande sur le marché, les changements notables ainsi que les concurrents.

Chaque projet commercial devrait débuter par une étude de marché.

Comment réussir cette démarche ? C'est simple, il faut structurer un lot de données.

Voici les éléments qu'on regroupe dans la partie appelée "Étude de Marché" de notre business plan adapté à un moto-taxi : - des chiffres et statistiques (les plus récents) sur le marché des transports - les innovations qui ont émergé sur le marché du taxi - les segments de marché de votre activité de moto-taxi - l'analyse des moto-taxis concurrents - les avantages compétitifs - la SWOT complétée pour un moto-taxi

Les points importants d'un business plan pour un moto-taxi

Comment définir le business model d'un moto-taxi .

Le business model, ou modèle économique, d’un moto-taxi consiste à transporter des clients jusqu’à leur destination à moto. Pour répondre à une demande importante, une entreprise de moto-taxi doit disposer d’une flotte conséquente de véhicules. Certaines entreprises ne proposent que des motos électriques qui sont plus économiques et plus respectueuses de l’environnement.

Généralement, les entreprises de moto-taxi développent leur propre application mobile ou site internet permettant au client de réserver sa course et de fixer un point de rendez-vous pour le ramassage. Le paiement est effectué directement en ligne.

Un moto-taxi fournit à son client un casque et des gants pour assurer sa sécurité durant le transport. L’avantage de se déplacer en moto est le gain de temps considérable lors des heures de pointe et les embouteillages.

Une entreprise de moto-taxi peut développer un service de coursier en parallèle de son activité principale pour diversifier ses revenus. Le montant de la course dépend essentiellement de la destination et de la distance du trajet.

Par usage, dans les pages d'un business plan, on va synthétiser le modèle économique de sa future entreprise en construisant un Business Model Canvas.

Ce canevas permet de rapidement saisir les points majeurs de votre futur projet, et particulièrement la stratégie de distribution, le modèle de pricing, les partenaires-clés, etc.

Notre business plan conçu pour un moto-taxi contient bien un Business Model Canvas (rédigé) complet, modifiable et adapté à votre activité de moto-taxi.

Comment définir les segments de clientèle d'un moto-taxi ?

Segmenter son marché, c'est simplement séparer tout un ensemble d'invididus (et ou d'entreprises) en plusieurs groupes qui présentent des similarités.

Dans le cas d'un moto-taxi, il conviendra de segmenter les profils qui, potentiellement, peuvent faire appel à vos services pour leurs déplacements.

Pourquoi segmenter ? Cet exercice permet de structurer la présentation de votre clientèle dans votre business plan. Il sera également utile pour toucher votre cible de façon plus pertinente (en catégorisant l'offre et les messages de votre activité de moto-taxi selon les différents groupes par exemple).

Des segments de marché possibles auxquels peut s'adresser votre activité de moto-taxi sont les personnes qui se déplacent souvent en ville, les hommes d'affaires et les cadres ou encore les personnes très pressées.

Dans le business plan conçu pour un moto-taxi , vous pourrez consulter une étude des segments de marché pour cette activité.

Comment construire l'étude concurrentielle d'un moto-taxi ?

Vous ne serez pas seul sur le marché des transports.

Il y a également les moto-taxis concurrents sur le marché.

Votre business plan doit détailler une étude de ces concurrents. Il convient de repérer leurs caractéristiques principales, sans oublier leurs atouts et les faiblesses potentielles.

Repérez spécifiquement leurs inconvénients (par exemple : des tarifs non fixés à l'avance, l'absence d'un module de réservation en ligne, des motos mal entretenues et une conduite dangereuse, des frais d'annulation trop élevés ou encore des conducteurs peu aimables et souvent en retard).

Pourquoi se concentrer sur ces points ? Car ces éléments créent nécessairement des crispations chez les différents clients de ces moto-taxis. Profitez de cette situation en construisant des avantages concurrentiels pour votre activité de moto-taxi.

Un avantage concurrentiel représente tout ce qui permet à votre activité de moto-taxi d'être meilleur que ses concurrents sur le marché.

Ci-dessous, quelques exemples d'avantages compétitifs possibles pour un moto-taxi : - s'adapte aux besoins des clients en acceptant les changements de destination de dernière minute - fait preuve d'une grande ponctualité dans ses courses - collabore avec les plateformes de réservation comme Uber Moto - développe un site internet où le visiteur peut découvrir le type de tarification (avec également la possibilité de réserver sa course en ligne) - investit dans des motos de qualité, performantes et confortables - fournit l'ensemble des équipements de protection aux clients (blouson, casque, gilet airbags, gants) - etc.

Téléchargez notre business plan pour un moto-taxi pour obtenir une étude de la concurrence déjà rédigée ainsi que la présentation des avantages concurrentiels pour ce secteur.

Comment rédiger la SWOT d'un moto-taxi ?

La SWOT (Forces, Faiblesses, Opportunités, Menaces) reste une ressource qui nous est utile pour lister les forces et faiblesses d'une entreprise, par exemple votre activité de moto-taxi.

Également, elle nous est utile pour lister les opportunités et les menaces de l'environnement.

Une analyse SWOT réussie pour votre activité de moto-taxi doit être synthétique et pertinente. Elle constitue un exercice difficile pour les entrepreneurs débutants qui rédigent parfois des matrices SWOT déstructurées, qui manquent de conviction et difficilement compréhensibles.

Pourtant, comme le Business Model Canvas, l'analyse SWOT a la qualité d'être un outil de synthèse faisant voir un nombre élevé de facteurs concernant votre activité de moto-taxi instantanément.

Pour avoir une matrice SWOT rédigée et modifiable, consultez notre business plan adapté à un moto-taxi .

Comment mettre sur pied la stratégie marketing d'un moto-taxi ?

À l'intérieur du business plan de votre activité de moto-taxi, il faudra établir un plan sur 3 ans afin de garantir le développement de votre entreprise.

La stratégie marketing et commerciale rassemble la totalité des décisions qui seront prises pour qu'un nombre croissant de clients soient susceptibles de faire appel à vos services pour leurs déplacements.

Par exemple, on peut évoquer la mise en place d'un site web pour votre activité de moto-taxi. Ce site aidera vos futurs clients à vous identifier sur internet. Le site devra inclure des renseignements et des informations sur votre activité de moto-taxi.

Il conviendra aussi de travailler sur son référencement (soit, le SEO, pour Search Engine Optimization) et, particulièrement, sur un certain nombre de mots clés afin que votre activité de moto-taxi soit bien positionné dans les résultats de Google et des autres moteurs de recherche.

Pour être certain(e) de positionner son site en numéro un des résultats sur Google, vous pouvez également dépenser un certain budget dans des campagnes Google Ads (SEA).

Votre activité de moto-taxi doit aussi être présente sur les réseaux sociaux. Facebook Ads est là pour vous aider à promouvoir votre activité de moto-taxi et ses caractéristiques à des audiences pré-établies. C'est une initiative efficace pour obtenir davantage de clients.

Le marketing de votre activité de moto-taxi ne se fait pas uniquement sur le web. On peut envisager également des éléments "physiques".

Vous pouvez notamment investir dans du matériel de communication afin de promouvoir votre activité de moto-taxi.

Finalement, il est possible de mettre en place des partenariats avec des entreprises et associations qui vous assisteront pour vous faire connaître.

Il y a beaucoup de stratégies tout comme des ressources marketing à considérer. Vous les découvrirez dans le modèle de business plan pour un moto-taxi .

Les éléments financiers du business plan pour un moto-taxi

Un business plan solide comprendra une stratégie financière détaillée.

Il faudra, par exemple, faire des estimations de revenu de votre activité de moto-taxi.

Bien entendu, il est nécessaire que ces projections soient proches de ce qu'il adviendra. Notre modèle financier adapté à un moto-taxi inclut un système avec plusieurs vérifications pour vous corriger. Dans ce document, les montants des courses de son activité de moto-taxi sont notamment modifiables, pour pouvoir essayer plusieurs cas de figures.

Par ailleurs, il faut établir un budget initial concernant votre activité de moto-taxi. Ce budget va comprendre tous les frais initiaux et également le chiffrage.

L'analyse des ratios de rentabilité constitue aussi une dimension essentielle du business plan de votre activité de moto-taxi. Cette étude permet de savoir le niveau de revenu que votre projet doit encaisser pour atteindre le seuil de rentabilité. Cette étude permet d'obtenir également des données sur les profits futurs que vous pouvez générer grâce à votre activité de moto-taxi.

Il faudra aussi examiner les dépenses récurrentes de votre activité de moto-taxi.

Par exemple, il y a les assurances pour couvrir votre activité, les frais de lavage pour votre moto-taxi , le coût du carburant ou encore la gestion d'un site professionnel pour recenser votre activité.

Pour finir, la qualité de la stratégie financière de votre projet peut aussi être étudiée grâce au rapport des soldes intermédiaires de gestion, au détail du BFR ainsi que des ratios et graphiques financiers.

Vous vous en doutez, tous ces indicateurs financiers sont bien là dans notre prévisionnel financier pour un moto-taxi .

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