business plan or budget

• Credit cards
• View all credit cards
• Banking guide
• Loans guide
• Insurance guide
• Personal finance
• View all personal finance
• Small business
• Small business guide
• View all taxes

You’re our first priority. Every time.

We believe everyone should be able to make financial decisions with confidence. And while our site doesn’t feature every company or financial product available on the market, we’re proud that the guidance we offer, the information we provide and the tools we create are objective, independent, straightforward — and free.

So how do we make money? Our partners compensate us. This may influence which products we review and write about (and where those products appear on the site), but it in no way affects our recommendations or advice, which are grounded in thousands of hours of research. Our partners cannot pay us to guarantee favorable reviews of their products or services. Here is a list of our partners .

How to Create a Business Budget for Your Small Business

Many, or all, of the products featured on this page are from our advertising partners who compensate us when you take certain actions on our website or click to take an action on their website. However, this does not influence our evaluations. Our opinions are our own. Here is a list of our partners and here's how we make money .

A business budget estimates future revenue and expenses in detail, so that you can see whether you’re on track to meet financial expectations for the month, quarter or year. Think of your budget as a point of comparison — you run your actual numbers against it to determine if you’re over or under budget.

From there, you can make informed business decisions and pivot accordingly. For example, maybe you find that your expenses are over budget for the quarter, so you may hold off on a large equipment purchase.

Here’s a step-by-step guide for creating a business budget, along with why budgets are crucial to running a successful business.

» MORE: What is accounting? Definition and basics, explained

advertisement

QuickBooks Online

Additional pricing tiers (per month): $65, $99, $235.  

How does a business budget work?

Budgeting uses past months’ numbers to help you make financially conservative projections for the future and wiser business decisions for the present. If you’ve had a few bad months and predict another slow one, you can prepare to minimize expenses where possible. If business has been booming and you’re bringing in new customers, maybe you invest in buying more inventory to satisfy increased demand.

Creating a business budget from scratch can feel tedious, but you might already have access to tools that can help simplify the process. Your small-business accounting software is a good place to start, since it houses your business’s financial data and may offer basic budgeting reports.

To create a budget in QuickBooks Online , for example, you break down your estimated income and expenses across each area of your business. Then, the software calculates figures like gross profit, net operating income and net income for you.

You can then compare actual versus projected figures side by side by running a Budget vs. Actuals report. Businesses that need more in-depth features, like cash flow forecasting or the ability to use different projection methods, might subscribe to business budgeting software in addition to accounting software.

If your small business doesn’t have access to these features or has simple financials, you can download free small-business budget templates to manually create and track your budget. Regardless of which option you choose, your business will likely benefit from hiring an accountant to help manage your budget, course-correct when the business gets off track, and make sure taxes are being paid correctly.

Why is a business budget important?

A business budget encourages you to look beyond next week and next month to next year, or even the next five years.

Creating a budget can help your business do the following:

Maximize efficiency. 

Establish a financial plan that helps your business reach its goals. 

Point out leftover funds that you can reinvest.

Predict slow months and keep you out of debt.

Estimate what it will take to become profitable.

Provide a window into the future so you can prepare accordingly.

Creating a business budget will make operating your business easier and more efficient. A business budget can also help ensure you’re spending money in the right places and at the right time to stay out of debt.

How to create a business budget in 6 steps

The longer you’ve been in business, the more data you’ll have to inform your forward-looking budget. If you run a startup , however, you’ll want to do extensive research into typical costs for businesses in your industry, so that you have working estimates for revenue and expenses.

From there, here’s how to put together your business budget:

1. Examine your revenue

One of the first steps in any budgeting exercise is to look at your existing business and find all of your revenue sources. Add all those income sources together to determine how much money comes into your business monthly. It’s important to do this for multiple months and preferably for at least the previous 12 months, provided you have that much data available.

Notice how your business’s monthly income changes over time and try to look for seasonal patterns. Your business might experience a slump after the holidays, for example, or during the summer months. Understanding these seasonal changes will help you prepare for the leaner months and give you time to build a financial cushion.

Then, you can use those historic numbers and trends to make revenue projections for future months. Make sure to calculate for revenue, not profit. Your revenue is the money generated by sales before expenses are deducted. Profit is what remains after expenses are deducted.

2. Subtract fixed costs

The second step for creating a business budget involves adding up all of your historic fixed costs and using them to reliably predict future ones. Fixed costs are those that stay the same no matter how much income your business is generating. They might occur daily, weekly, monthly or yearly, so make sure to get as much data as you can.

Examples of fixed costs within your business might include:

Debt repayment.

Employee salaries.

Depreciation of assets.

Property taxes.

Insurance .

Once you’ve identified your business’s fixed costs, you’ll subtract those from your income and move to the next step.

3. Subtract variable expenses

As you compile your fixed costs, you might notice other expenses that aren’t as consistent. Unlike fixed costs, variable expenses change alongside your business’s output or production. Look at how they’ve fluctuated over time in your business, and use that information to estimate future variable costs. These expenses get subtracted from your income, too.

Some examples of variable expenses are:

Hourly employee wages.

Owner’s salary (if it fluctuates with profit). 

Raw materials.

Utility costs that change depending on business activity.

During lean months, you’ll probably want to lower your business’s variable expenses. During profitable months when there’s extra income, however, you may increase your spending on variable expenses for the long-term benefit of your business.

4. Set aside a contingency fund for unexpected costs

When you’re creating a business budget, make sure you put aside extra cash and plan for contingencies.

Although you might be tempted to spend surplus income on variable expenses, it’s smart to establish an emergency fund instead, if possible. That way, you’ll be ready when equipment breaks down and needs replacing, or if you have to quickly replace inventory that's damaged unexpectedly.

5. Determine your profit

Add up all of your projected revenue and expenses for each month. Then, subtract expenses from revenue. You may also see the resulting number referred to as net income . If you end up with a positive number, you can expect to make a profit. If not, that’s a loss — and that can be OK, too. Small businesses aren’t necessarily profitable every month, let alone every year. This is especially true when your business is just starting out. Compare your projected profits to past profits to confirm whether they’re realistic.

Looking for accounting software?

See our overall favorites, or choose a specific type of software to find the best options for you.

on NerdWallet's secure site

6. Finalize your business budget

Are the resulting profits enough to work with, or is your business overspending? This is your opportunity to set spending and earning goals for each month, quarter and year. These goals should be realistic and achievable. If they don’t line up with your projections, make sure to establish a strategy for making up the difference.

As time goes on, regularly compare your actual numbers to your budget to determine whether your business is meeting those goals, and course correct if necessary.

» MORE: Ways your small business can spend smarter

A business budget projects future revenue and expenses so you can create a smart, realistic spending plan. As the year progresses, comparing your actual numbers against your budget can help you hold your business accountable and make sure it reaches its financial goals.

A business budget includes projected revenue, fixed costs, variable costs and the resulting profits. You can also factor in contingency funds for unforeseen circumstances like equipment failure.

On a similar note...

Advertisement

American Express® Business Checking

• Testimonials
• Case Studies
• Auditing Process
• FAQ’s
• Telecom Auditing
• Utility Auditing
• Waste and Recycling Services Auditing
• Merchant Processing Auditing
• Property Tax Consulting
• Managed Print Auditing
• Uniform & Linen Services Auditing
• Economic Incentives
• Small Parcel Auditing
• Vendor Payment Solutions
• Maintenance Contracts
• Auto Dealerships
• City and County Government
• Commercial Property Management
• Hospitals and Healthcare
• Hotels and Hotel Groups
• Manufacturing
• Multi-Location Businesses
• Private Equity Firms
• Restaurant Groups
• Schools and Universities
• All Other Businesses or Organizations
• Cost Reduction
• Franchising
• Learning Hub
• Our Offices
• Join Our Team

1-877-843-7579

Business Budgeting Made Easy: A Beginner’s Guide to Success

Creating a business budget is a critical step for financial success , yet many business owners find themselves unsure where to start. Understanding how to craft an effective budget can make the difference between thriving and merely surviving in today’s competitive market.

An approach to budgeting involves examining revenue , setting realistic spending goals , and implementing practical strategies for both monthly and long-term financial planning . By utilizing helpful tools and templates , even beginners can demystify the process and gain confidence in their budgeting abilities.

With the right knowledge and approach, business owners can develop comprehensive budgets that support informed decision-making and foster sustainable growth . Mastering this essential skill empowers entrepreneurs to manage their financial future and understand the aspects of business finance with confidence.

The Importance Of Business Budgets

A well-crafted business budget is the cornerstone of financial success for any enterprise, regardless of its size or industry. It serves as a roadmap for your company’s financial future, providing clarity and direction in an often uncertain business environment.

By prioritizing the creation and maintenance of a detailed budget , you’re taking a proactive approach to keeping track of business expenses and ensuring the long-term viability of your business. With a clear understanding of your income and expenses , you can make informed decisions about investments , expansions , and reducing business expenses .

Guiding Financial Decision-Making

A well-structured budget is an invaluable tool for managing the finances of your business . It provides a framework for evaluating financial decisions, helping you determine whether a particular expenditure aligns with your overall business goals .

By referring to your budget, you can:

• Allocate resources more effectively
• Identify areas where costs can be reduced
• Make informed decisions about pricing strategies
• Plan for future growth and expansion

Facilitating Goal Setting and Performance Tracking

Your business budget serves as a benchmark for measuring your company’s financial performance . By setting clear financial goals and regularly comparing actual results to your budgeted figures, you can monitor your progress and identify areas of overperformance or underperformance.

This process allows you to:

• Make timely adjustments to your strategies
• Motivate your team by setting achievable targets
• Continuously improve your financial planning

Improving Cash Flow Management

Effective cash flow management is crucial for the survival and growth of any business. A well-planned budget helps you forecast cash inflows and outflows , identifying potential cash shortages in advance.

This foresight enables you to:

• Plan for seasonal fluctuations in revenue
• Ensure sufficient funds to cover operational expenses and investments
• Make informed decisions about timing of large purchases or investments

Enhancing Stakeholder Confidence

A detailed and realistic budget demonstrates financial responsibility and strategic planning to stakeholders such as investors , lenders , and partners . It shows that you have a clear vision for your business and are committed to its success.

This can lead to several benefits:

• Improved chances of securing funding
• Strengthened relationships with suppliers and creditors
• Increased attractiveness to potential investors or business partners

By recognizing the importance of business budgets and implementing a robust budgeting process , you’re laying the foundation for financial stability and long-term success . A well-managed budget is your key to maneuvering economic uncertainties with confidence and responding swiftly to evolving market conditions.

Preparing For Budget Creation

Establishing a solid foundation is crucial before examining the financial details for a successful budgeting process. Careful planning helps create a detailed budget that supports your business objectives .

Gathering Financial Documents

Collecting all relevant financial documents is the first step in budget preparation. These may include income statements , balance sheets , cash flow statements , bank statements , tax returns , and receipts and invoices .

Having these documents readily available provides necessary historical data for informed projections and trend identification in your business’s financial performance.

Determining Your Budgeting Period

Decide on the timeframe for your budget, considering your business cycle , seasonal fluctuations , and industry-specific factors . While most businesses create annual budgets , breaking them down into monthly or quarterly segments allows for more frequent reviews and adjustments.

Categorizing Expenses (Fixed And Variable)

An essential part of budget preparation is classifying business expenses into fixed and variable costs . This categorization helps understand spending patterns and identify potential cost reduction areas .

Fixed expenses include:

• Rent or mortgage payments
• Insurance premiums
• Salaries for full-time employees
• Loan repayments

Variable expenses include:

• Raw materials or inventory
• Shipping costs
• Commissions or bonuses

Setting Financial Goals

Establish clear, measurable financial goals to guide budgeting decisions and prioritize spending. Consider setting SMART targets for revenue growth , profit margins , debt reduction , cash reserves , and investment in new equipment or technology .

Choosing Budgeting Tools

Select the right tools to create and manage your budget effectively. Options include spreadsheet software , accounting software , and budgeting apps designed for small businesses.

Choose a tool that fits your business’s needs and financial expertise level . Many software options offer templates and guides to simplify the budgeting process.

Involving Key Stakeholders

Engage relevant team members and stakeholders in the budget preparation process. This may include department heads , financial advisors or accountants , and key investors or board members .

Their input can provide valuable insights and ensure buy-in for the final budget. Thorough preparation sets the stage for a more accurate and useful financial plan , leading to better financial management for your business.

Step-By-Step Budget Creation Process

Crafting a detailed business budget is crucial for directing financial choices and realizing objectives . Follow these steps to develop a robust financial plan that will serve as a roadmap for your business success.

Projecting Your Revenue

Estimating your revenue in business is the first crucial step in budget creation. This process involves analyzing historical data , considering market conditions , accounting for seasonality , and setting realistic growth targets .

Create monthly revenue projections for the upcoming year, breaking them down by product or service line if applicable. Be conservative in your estimates to avoid overextending your resources.

Calculating Fixed Expenses

Identify and calculate your fixed expenses , which remain relatively constant regardless of your business’s performance.

Rent And Utilities

List all operational expenses related to your physical space:

• Property taxes
• Basic utilities (electricity, water, internet)

Salaries And Benefits

Account for all regular employee costs:

• Salaries and wages for full-time staff
• Payroll taxes
• Health insurance and other benefits
• Retirement contributions

Loan Payments And Subscriptions

Include any recurring financial obligations:

• Equipment leases
• Software subscriptions
• Professional memberships

Estimating Variable Expenses

Variable expenses fluctuate based on your business activity. Estimate these costs based on your revenue projections:

• Shipping and packaging
• Sales commissions
• Credit card processing fees
• Part-time or seasonal labor

Be sure to account for potential price increases in materials or services throughout the year.

Accounting For One-Time Expenses

Budget for occasional or one-time expenses such as equipment purchases, marketing campaigns, professional development, office renovations, and legal or consulting fees. Spread these costs across the year to avoid cash flow issues.

Determining Profit Margins

Calculate your projected profit in business by subtracting your total expenses from your estimated revenue. Analyze your profit margins to ensure they align with your financial goals.

If they fall short, consider increasing prices, finding ways to reduce expenses, or focusing on higher-margin products or services.

Creating A Cash Flow Forecast

Develop a month-by-month cash flow forecast to ensure you’ll have sufficient funds to cover expenses throughout the year. This helps you identify potential cash shortages, plan for large expenses or investments, and make informed decisions about timing of purchases or hiring.

Setting Aside Contingency Funds

Allocate a portion of your budget for unexpected expenses or opportunities. A good rule of thumb is to set aside 10-20% of your revenue as a contingency fund .

Finalizing And Implementing Your Budget

Review your completed budget to ensure it’s realistic and aligns with your business goals. Once finalized, share the budget with relevant team members, set up a system for tracking actual performance against your budget, and schedule regular review sessions to monitor progress and make adjustments.

Regular Review And Adjustment

Your budget is a living document that requires ongoing attention. Plan to review it monthly and make adjustments based on actual performance vs. projections, changes in the market or your business model, and unexpected challenges or opportunities.

By following this detailed process, you’ll create a detailed business budget that serves as a helpful tool for decision-making and growth. Regular monitoring and adjustment will ensure your budget remains effective throughout the year.

Choosing The Right Budgeting Method

Selecting an appropriate budgeting method is crucial for effectively managing your business finances. Different approaches suit various business types and goals, so it’s important to explore popular budgeting methods to find the best fit for your needs.

Traditional Budgeting

Traditional budgeting involves creating a detailed budget based on historical data and future projections . This method is suitable for businesses with relatively stable operations and predictable expenses.

Pros: 

• Offers a detailed financial overview
• Helps identify cost-saving opportunities
• Facilitates long-term planning
• Can be time-consuming to create and maintain
• May become outdated quickly in rapidly changing markets

Zero-Based Budgeting

Zero-based budgeting starts from scratch each budgeting period, requiring justification for every expense . This approach is ideal for businesses looking to optimize spending and eliminate unnecessary costs .

• Encourages critical evaluation of all expenses
• Helps identify and eliminate inefficiencies
• Adapts well to changing business environments
• Requires significant time and effort
• May be challenging for businesses with complex operations

Rolling Budget

A rolling budget involves continuously updating your financial plan, typically on a monthly or quarterly basis . This approach is well-suited for businesses operating in rapidly evolving markets .

• Provides up-to-date financial projections
• Allows for quick adjustments to changing conditions
• Improves accuracy of short-term forecasts
• Requires frequent attention and updates
• May make long-term planning more challenging

Incremental Budgeting

Incremental budgeting uses the previous period’s budget as a starting point, making small adjustments for the upcoming period. This approach is suitable for stable businesses with minimal year-to-year changes .

• Simple and quick to implement
• Provides consistency in budgeting
• Requires less time and resources
• May perpetuate inefficiencies
• Doesn’t encourage critical evaluation of expenses

Activity-Based Budgeting

Activity-based budgeting focuses on the relationship between activities and costs , allocating resources based on specific cost drivers . This method is beneficial for businesses looking to optimize processes and improve efficiency .

• Provides detailed insights into cost drivers
• Helps identify areas for process improvement
• Supports more accurate cost allocation
• Can be complex to implement
• Requires detailed activity tracking

Flexible Budgeting

Flexible budgeting creates multiple budget scenarios based on different levels of activity or revenue . This approach is useful for businesses with fluctuating demand or uncertain market conditions .

• Adapts to varying levels of business activity
• Helps prepare for different scenarios
• Improves decision-making in uncertain environments
• Requires more time to create multiple scenarios
• May be challenging to choose the most appropriate scenario

Value Proposition Budgeting

Value proposition budgeting aligns your budget with your company’s value proposition and strategic goals . This method is ideal for businesses focused on long-term growth and competitive advantage .

• Ensures budget aligns with strategic objectives
• Encourages investment in key value drivers
• Supports long-term business growth
• May be challenging to quantify value in some areas
• Requires a clear understanding of your value proposition

When selecting a budgeting method, consider your business size , industry , growth stage , and strategic goals . You may find that a combination of methods works best for your unique situation.

Remember, the right budgeting approach should provide clarity , support decision-making , and help propel your business to achieve its financial objectives .

Leveraging Technology For Efficient Budgeting

Technology plays a crucial role in streamlining business operations , including budgeting . By utilizing the capabilities of contemporary tools and software, you can substantially improve your budgeting process , save time , and obtain valuable insights into your financial well-being .

Budgeting Software and Apps

Numerous budgeting applications are designed specifically for businesses of all sizes. These tools often offer features such as:

• Automated data entry and categorization
• Real-time financial reporting
• Customizable budget templates Connect your bank accounts and credit cards to our platform.
• Collaboration features for team input

Popular options include QuickBooks , Xero , and FreshBooks . These platforms can dramatically reduce the time spent on manual data entry and calculations, allowing you to focus on analysis and decision-making .

Spreadsheet Templates

For those who prefer a more hands-on approach, spreadsheet software like Microsoft Excel or Google Sheets offers powerful budgeting capabilities . Many pre-designed templates are available, which you can customize to fit your business needs.

Spreadsheets provide:

• Flexibility in budget design
• Complex calculations and formulas
• Data visualization through charts and graphs
• Easy sharing and collaboration

While spreadsheets require more manual input than dedicated budgeting software, they offer unparalleled customization options .

Expense Tracking Tools

Accurate expense tracking is fundamental to effective budgeting. Using a best business expense tracker can help you:

• Automatically categorize expenses
• Capture and store receipts digitally
• Generate expense reports
• Integrate with your accounting software

These tools not only save time but also ensure that no expenses slip through the cracks, providing a more accurate picture of your business spending.

Financial Forecasting Software

Forecasting tools use historical data and advanced algorithms to predict future financial trends . This technology can help you:

• Create more accurate budget projections
• Identify potential cash flow issues in advance
• Model different scenarios and their financial impacts
• Make data-driven decisions about investments and growth

By leveraging forecasting software, you can create more robust, forward-looking budgets that account for various potential outcomes.

Cloud-Based Solutions

Cloud technology has revolutionized business budgeting by offering:

• Real-time access to financial data from anywhere
• Automatic backups and data security
• Seamless updates and improvements
• Easy scalability as your business grows

Cloud-based budgeting solutions keep your financial data current and readily available, enabling improved teamwork and decision-making .

Integration with Other Business Systems

Modern budgeting tools often integrate with other business systems, such as:

• Customer Relationship Management (CRM) software
• Enterprise Resource Planning (ERP) systems
• Point of Sale (POS) systems
• Payroll software

These integrations provide an overview of your business finances , automatically pulling in data from various sources to create a more detailed and precise budget.

Data Visualization Tools

Transforming complex financial data into easy-to-understand visuals can greatly enhance your budgeting process. Data visualization tools offer:

• Interactive dashboards
• Customizable charts and graphs
• Real-time data updates
• Drill-down capabilities for detailed analysis

By presenting your budget data visually, you can quickly identify trends, anomalies, and areas requiring attention, making it easier to communicate financial information to stakeholders.

Embracing technology in your budgeting process can lead to significant improvements in accuracy , efficiency , and insight . As you explore these tools, consider your business’s specific needs, the level of technical expertise required, and how each solution integrates with your existing systems.

With the right technological support, you can transform your budgeting process from a time-consuming task into a powerful tool for driving business success. Remember to regularly evaluate and update your chosen tools to ensure they continue to meet your evolving business needs.

Tailoring Budgets For Different Business Types

Creating an effective budget requires a customized approach for various business models. Different business types have unique financial structures, challenges, and goals that require customized budgeting strategies .

Service-Based Businesses

Service-based businesses, such as consulting firms or marketing agencies, have distinct budgeting needs compared to product-based companies. Key considerations include labor costs , project-based budgeting , fluctuating income , and limited inventory costs .

• Labor costs : Typically the largest expense, requiring careful tracking of billable hours
• Project-based budgeting : Allocating resources for specific client projects
• Fluctuating income : Planning for inconsistent revenue streams
• Limited inventory costs : Focus on operational expenses rather than stock management

Maintaining a healthy cash flow and accurately forecasting project costs and revenues are crucial for these businesses.

Retail Businesses

Retail businesses face unique budgeting challenges due to inventory management and seasonal fluctuations. Important factors to consider include:

• Inventory costs : Balancing stock levels with demand forecasts
• Seasonal variations : Budgeting for peak and off-peak periods
• Marketing expenses : Allocating funds for promotions and advertising
• Point of sale systems : Integrating sales data into the budgeting process

Retail budgets should be flexible enough to adapt to changing consumer trends and market conditions.

Manufacturing Businesses

Manufacturing businesses often deal with complex supply chains and production processes . Their budgets should account for:

• Raw material costs : Tracking price fluctuations and supplier agreements
• Equipment maintenance and upgrades : Planning for capital expenditures
• Production efficiency : Budgeting for process improvements and waste reduction
• Inventory management : Balancing raw materials, work-in-progress, and finished goods

Accurate cost allocation and production forecasting are essential for manufacturing budgets.

Startups and Growth-Stage Companies

Startups and quickly expanding companies encounter distinctive budgeting challenges due to their ever-changing environment. Key considerations include:

• Burn rate : Carefully monitoring cash outflow relative to available funds
• Funding rounds : Budgeting for different scenarios based on potential investments
• Scaling costs : Planning for rapid expansion of teams and resources
• Research and development : Allocating funds for product development and innovation

Flexibility and scenario planning are crucial for these businesses to adapt to changing circumstances and growth trajectories.

Nonprofit Organizations

Nonprofit organizations have distinct budgeting needs due to their mission-driven nature and reliance on donations. Important factors include:

• Grant management : Tracking restricted and unrestricted funds
• Fundraising expenses : Budgeting for donor acquisition and retention activities
• Program costs : Allocating resources to achieve mission objectives
• Transparency : Creating budgets that clearly demonstrate financial stewardship

Nonprofit budgets should align closely with the organization’s mission and demonstrate efficient use of resources to stakeholders.

Seasonal Businesses

Businesses with significant seasonal variations, such as tourism or landscaping companies, require specialized budgeting approaches . Consider the following factors:

• Cash flow management : Planning for lean periods during off-seasons
• Workforce fluctuations : Budgeting for seasonal hiring and layoffs
• Equipment utilization : Accounting for periods of high and low asset usage
• Marketing timing : Allocating promotional budgets to coincide with peak seasons

These businesses should create annual budgets that account for cyclical patterns while maintaining financial stability throughout the year.

Freelancers and Solopreneurs

Individual business owners face unique challenges in budgeting due to personal and professional financial overlap. Key considerations include:

• Income variability : Planning for inconsistent revenue streams
• Self-employment taxes : Budgeting for quarterly tax payments
• Business vs. personal expenses : Clearly delineating between the two
• Retirement and benefits : Allocating funds for personal financial security

Freelancers and solopreneurs should create budgets that balance business growth with personal financial stability .

By tailoring your budgeting approach to your specific business type, you can create a financial plan that addresses your unique challenges and opportunities . While the fundamental principles of budgeting remain consistent, the emphasis and detail may vary significantly based on your business model.

Regularly review and adjust your budget to ensure it continues to serve your business’s evolving needs and helps drive your success in your particular industry or niche.

Implementing And Maintaining Your Budget

Creating a budget is only the first step; the real challenge lies in implementing and maintaining it effectively. Let’s explore the process of putting your budget into action and ensuring its long-term success.

Rolling Out Your Budget

Implementing your budget requires careful planning and communication . Consider the following steps:

• Set a start date : Choose a specific date to begin following your new budget.
• Communicate with stakeholders : Inform all relevant parties about the new budget and their roles.
• Train staff : Ensure everyone understands how to use the budget and track expenses.
• Integrate with accounting systems : Set up your budget in your accounting software for easy tracking.

Tracking Expenses and Income

Accurate tracking is crucial for budget success. Consider these strategies:

• Use accounting software : Tools like QuickBooks can automate much of the tracking process.
• Categorize transactions : Consistently assign expenses and income to the correct budget categories.
• Reconcile accounts regularly : Match your records with bank statements to catch any discrepancies.
• Monitor cash flow : Keep a close eye on the timing of income and expenses to maintain liquidity.

Regular Budget Reviews

Periodic reviews help keep your budget on track. Consider implementing the following review schedule:

• Weekly check-ins : Quickly review income and expenses to catch any immediate issues.
• Monthly analysis : Compare actual figures to budgeted amounts and investigate variances.
• Quarterly assessments : Evaluate overall budget performance and make necessary adjustments.
• Annual review : Perform an in-depth assessment to inform the next year’s budget.

Making Adjustments

Flexibility is key to maintaining an effective budget. Consider these adjustment strategies:

• Respond to variances : Investigate and address significant differences between actual and budgeted figures.
• Adapt to changes : Modify your budget as your business evolves or market conditions shift.
• Reallocate funds : Move money between categories as needed, while staying within overall limits.
• Update forecasts : Regularly revise your projections based on actual performance and new information.

Using Budget Reports

Effective reporting helps you gain insights from your budget. Implement these reporting practices:

• Generate regular reports : Create standard reports on income, expenses, and cash flow.
• Visualize data : Use charts and graphs to make budget information more accessible.
• Share with stakeholders : Distribute relevant reports to team members, investors, or board members.
• Act on insights : Use the information from reports to make informed business decisions.

Addressing Budget Challenges

Be prepared to tackle common budgeting hurdles. Consider these strategies:

• Unexpected expenses : Maintain an emergency fund to cover unforeseen costs.
• Revenue shortfalls : Have contingency plans for periods when income doesn’t meet projections.
• Overspending : Implement approval processes for expenses exceeding budget limits.
• Seasonal fluctuations : Adjust your budget to account for predictable ups and downs in your business cycle.

Leveraging Technology

Take advantage of tools to streamline budget management. Consider these technological solutions:

• Budgeting software : Use specialized tools for creating and tracking budgets.
• Cloud-based solutions : Access your budget information from anywhere, anytime.
• Automation : Set up automatic categorization of transactions to save time.
• Connect your budgeting tools with other business systems to enable smooth data exchange.

Continuous Improvement

View budgeting as an ongoing process of refinement. Implement these improvement strategies:

• Learn from past performance : Use historical data to improve future budgets.
• Stay informed : Keep up with industry trends and economic factors that may impact your budget.
• Seek feedback : Ask team members for input on how to improve the budgeting process.
• Benchmark : Compare your financial performance against industry standards to identify areas for improvement.

Implementing and maintaining your budget requires dedication and consistency . By following these strategies, you’ll be well-equipped to transform your budget into a powerful tool that propels your business forward.

Remember, a well-maintained budget is not just about controlling costs—it’s about making informed decisions that lead to sustainable growth and success .

Common Pitfalls In Business Budgeting

Creating and maintaining a budget can be challenging for business owners. By understanding common pitfalls, you can take proactive steps to avoid them and ensure your budget remains an effective financial management tool .

Underestimating Expenses

Accurately estimating costs is crucial for effective budgeting. Consider the following strategies to avoid underestimating expenses:

• Research thoroughly : Gather accurate cost information for all expenses.
• Include hidden costs : Account for often-overlooked expenses like maintenance, taxes, and fees.
• Plan for price increases : Factor in potential inflation and supplier price hikes.
• Add a buffer : Include a contingency fund for unexpected expenses.

Overestimating Revenue

While optimism is valuable in business, it’s important to remain realistic when projecting revenue . Consider these approaches:

• Use historical data : Base projections on past performance rather than best-case scenarios.
• Consider market conditions : Factor in economic trends and industry changes.
• Account for seasonality : Adjust revenue expectations for predictable fluctuations.
• Be conservative : It’s better to exceed modest projections than fall short of ambitious ones.

Neglecting Cash Flow

Effective cash flow management is crucial for business success, even for profitable companies. Keep these points in mind:

• Track timing of payments : Consider when you’ll actually receive money, not just when it’s earned.
• Monitor accounts receivable : Implement strategies to ensure timely customer payments.
• Plan for gaps : Prepare for periods when expenses may exceed income.
• Maintain a cash reserve : Keep a buffer to cover operations during lean times.

Ignoring Fixed Costs

Fixed costs can easily be overlooked, leading to budget inaccuracies. Consider these strategies:

• List all fixed expenses : Include rent, salaries, insurance, and loan payments.
• Review regularly : Some fixed costs may change over time.
• Consider long-term commitments : Factor in multi-year contracts and leases.
• Don’t forget depreciation : Account for the declining value of assets.

Failing to Adjust the Budget

A static budget quickly becomes obsolete. Keep your budget relevant by:

• Scheduling regular reviews : Set aside time to assess and update your budget.
• Responding to changes : Adjust your budget when business circumstances shift.
• Learning from variances : Use differences between actual and budgeted figures to improve future planning.
• Staying flexible : Be prepared to reallocate resources as needed.

Lack of Detail

A vague budget is difficult to implement and track. Enhance your budget’s effectiveness by:

• Breaking down categories : Use specific line items instead of broad categories.
• Setting clear targets : Define measurable goals for income and expenses.
• Including non-financial metrics : Track key performance indicators that impact your budget.
• Documenting assumptions : Record the reasoning behind your budget figures for future reference.

Not Involving Key Stakeholders

Creating a budget in isolation can lead to unrealistic expectations. Improve your budgeting process by:

• Seeking input : Consult department heads and team leaders for their insights.
• Communicating the process : Ensure everyone understands how the budget is created and used.
• Getting buy-in : Involve key personnel in setting goals and allocating resources.
• Sharing results : Keep stakeholders informed about budget performance.

Overlooking Long-Term Goals

Focusing solely on immediate needs can hinder future growth. Balance your budget by:

• Aligning with strategy : Ensure your budget supports your long-term business objectives.
• Planning for investments : Allocate funds for future expansion or improvements.
• Considering market trends : Budget for adapting to changing industry conditions.
• Balancing short-term and long-term : Find the right mix of current operations and future planning.

Relying Too Heavily on Tools

While budgeting software is helpful, it shouldn’t replace critical thinking. Enhance your approach by:

• Understanding the numbers : Don’t blindly trust automated calculations.
• Customizing templates : Adapt generic tools to fit your specific business needs.
• Using human insight : Combine data analysis with industry knowledge and experience.
• Regularly reviewing outputs : Check that automated reports align with your business reality.

Ignoring Non-Financial Factors

A detailed budget considers more than just numbers. Strengthen your budget by:

• Factoring in industry changes : Consider how market shifts might impact your finances.
• Accounting for regulations : Budget for compliance with new laws or standards.
• Considering human factors : Think about how staffing changes or training needs might affect your budget.
• Planning for technology : Budget for necessary upgrades or new systems.

By avoiding these common pitfalls, you can create a more accurate, flexible, and effective business budget. Remember that budgeting is an ongoing process of learning and refinement, and each challenge you overcome will strengthen your financial management skills and contribute to your business’s long-term success.

Using Your Budget As A Strategic Tool

A well-crafted business budget is more than just a financial roadmap; it’s a powerful strategic tool that can guide your business to success. By using your budget effectively, you can make informed decisions , identify opportunities for growth , and address challenges with confidence .

Forecasting and Planning

Your budget serves as a crystal ball for your business’s financial future. Use it to project growth , estimate future revenue and expenses , and analyze historical data to predict seasonal fluctuations or market shifts.

• Set realistic goals based on your financial projections
• Prepare for best-case and worst-case scenarios

Resource Allocation

Strategically distribute your resources to maximize efficiency and impact. Prioritize investments by allocating funds to areas that offer the highest return on investment .

• Balance short-term and long-term needs
• Use your budget to determine when to hire, outsource, or restructure
• Manage inventory levels to meet demand without tying up excess capital

Performance Measurement

Your budget provides benchmarks to evaluate your business’s financial health. Track key performance indicators (KPIs) such as gross profit margin, net profit, and cash flow .

• Compare actual vs. budgeted figures regularly Investigate discrepancies to understand their causes and effects.
• Recognize when you meet or exceed budget targets to boost morale

Decision Making

Let your budget guide critical business choices . Use financial projections to assess potential new ventures or expansions.

• Determine optimal price points based on cost structures and profit margins
• Identify areas where expenses can be reduced without compromising quality
• Assess the financial impact of major purchases or upgrades

Risk Management

Your budget helps you anticipate and mitigate potential financial risks . Pinpoint areas where your business may be financially exposed.

• Build reserves by allocating funds for emergencies or unexpected downturns
• Use your budget to plan for multiple revenue sources
• Model how different economic conditions might affect your finances

Communication Tool

Use your budget to align your team and stakeholders . Clearly communicate financial goals and constraints to all departments.

• Encourage cross-functional planning and resource sharing
• Support strategic choices with solid financial data
• Regularly update stakeholders on financial performance and projections

Your budget is a living document that evolves with your business. Use discrepancies between actual and budgeted figures to refine future projections .

• Regularly review and adjust your budget to reflect new market conditions or business strategies
• Incorporate insights from team members and financial advisors
• Compare your financial metrics to industry standards to identify areas for improvement

Growth Planning

Use your budget to support sustainable expansion . Use financial analysis to spot potential areas for business development.

• Budget for the resources needed to support expansion
• Determine when and how much additional funding might be required
• Establish financial targets that signal readiness for next growth stages

Tax Planning

Use your budget to optimize your tax strategy . Estimate future tax obligations based on projected income.

• Allocate funds for tax-deductible expenses strategically Evaluate the tax effects of major investments.
• Anticipate how potential tax law changes might affect your business

Stakeholder Management

Your budget can help manage relationships with investors, lenders, and partners. Demonstrate financial acumen through well-prepared budgets and accurate projections.

• Use your budget to support loan applications or investor pitches Use financial data to discuss favorable terms with suppliers or partners
• Create clear, informative financial reports that instill confidence in your management

By viewing your budget as a strategic tool, you transform it from a mere financial document into a powerful instrument for driving business success . It serves as your guide, helping you make informed decisions , seize opportunities , and drive your company’s growth and profitability in a sustainable manner .

Frequently Asked Questions

• How often should I review and update my business budget?

Reviewing your business budget monthly and updating it quarterly is a good practice. Monthly reviews help track actual performance against projections, while quarterly updates allow for adjustments based on market changes or shifts in business strategy .

• What’s the difference between a business budget and a financial forecast?

A business budget is a detailed plan of expected income and expenses for a specific period, typically a year, broken down into monthly or quarterly segments. 

A financial forecast , however, is a projection of future financial performance based on historical data , market trends , and economic factors , often covering a longer time frame and helping with long-term planning and strategic decision-making .

• Can I create an effective business budget without professional help?

Creating an effective business budget without professional help is possible, especially if you have a good understanding of your business finances and basic accounting principles . 

However, for complex businesses or if you’re unsure about financial matters, consulting with a professional accountant or financial advisor can provide valuable insights and ensure accuracy in your budgeting process.

• How do I handle unexpected expenses in my business budget?

Include a contingency fund in your budget, typically 5-10% of your total expenses, to handle unexpected costs without derailing your entire budget. Regularly review and categorize unexpected expenses to identify patterns and potentially include them in future budgets.

• What are some key performance indicators (KPIs) I should track alongside my budget?

Key performance indicators (KPIs) to track alongside your budget include:

• Gross Profit Margin
• Net Profit Margin
• Accounts Receivable Turnover
• Inventory Turnover
• Debt-to-Equity Ratio
• Operating Expense Ratio
• Revenue Growth Rate
• Customer Acquisition Cost
• Customer Lifetime Value

These key performance indicators offer a detailed understanding of your financial health and performance, complementing your budget and supporting your business decision-making .

Creating a business budget is a crucial step for achieving financial stability and growth . By examining your revenue , deducting fixed and variable costs , estimating profit , and tracking cash flow , you can create a detailed financial plan for your business.

Remember that budgeting is not a one-time task but an ongoing process that requires regular review and adjustment. As you implement your budget, make use of available tools and templates to streamline the process.

Set clear spending goals and consistently track your performance against these targets. This proactive approach will help you identify areas for improvement and make informed decisions about resource allocation .

Embrace budgeting as a versatile tool that adapts to the needs of your business. Regular reviews and updates ensure that your budget remains relevant and effective in the face of changing market conditions and business needs.

By adopting a flexible yet disciplined approach to budgeting, you’ll be better positioned to address financial challenges and capitalize on growth prospects . A well-crafted and regularly maintained budget is more than just a financial document—it’s a powerful instrument for achieving your business goals and driving long-term success.

Start implementing these budgeting practices today, and watch as your business flourishes with improved financial clarity and control . Your dedication to sound financial management will undoubtedly pay dividends in the future of your enterprise.

Related Articles

No Business Income But Have Expenses? Deductions Explained

Business Credit Card for Personal Use: Risks & Consequences

Reduce Your Taxes: Smart Business Tax Planning Strategies

Get more franchise information, franchise - quick contact form (new modal).

• Last Name *
• Phone Number *
• *Clicking the link above will take you to our Calendly page where you can select a time that works for you.
• Comments This field is for validation purposes and should be left unchanged.

Helping over 30,000 client locations save money on their monthly expenses since 1991.

Auditing Services

• Waste & Recycling
• Merchant Processing
• Property Tax
• Managed Print
• Uniform & Linen
• Small Parcel Shipping

P3 Cost Analysts is proud to be a fully remote working organization since 2021. 100% of P3 employees work remotely.

© 2024 P3 Cost Analysts, All rights reserved.

• Phone This field is for validation purposes and should be left unchanged.

Schedule My Free Expense Audit

• Uniform & Linen Services Auditing

How To Write A Business Plan (2024 Guide)

Updated: Apr 17, 2024, 11:59am

Table of Contents

Brainstorm an executive summary, create a company description, brainstorm your business goals, describe your services or products, conduct market research, create financial plans, bottom line, frequently asked questions.

Every business starts with a vision, which is distilled and communicated through a business plan. In addition to your high-level hopes and dreams, a strong business plan outlines short-term and long-term goals, budget and whatever else you might need to get started. In this guide, we’ll walk you through how to write a business plan that you can stick to and help guide your operations as you get started.

Featured Partners

ZenBusiness

$0 + State Fees

Varies By State & Package

On ZenBusiness' Website

Northwest Registered Agent

$39 + State Fees

On Northwest Registered Agent's Website

Tailor Brands

$0 + state fee + up to $50 Amazon gift card

Varies by State & Package

On Tailor Brands' Website

$0 + State Fee

On Formations' Website

Drafting the Summary

An executive summary is an extremely important first step in your business. You have to be able to put the basic facts of your business in an elevator pitch-style sentence to grab investors’ attention and keep their interest. This should communicate your business’s name, what the products or services you’re selling are and what marketplace you’re entering.

Ask for Help

When drafting the executive summary, you should have a few different options. Enlist a few thought partners to review your executive summary possibilities to determine which one is best.

After you have the executive summary in place, you can work on the company description, which contains more specific information. In the description, you’ll need to include your business’s registered name , your business address and any key employees involved in the business. 

The business description should also include the structure of your business, such as sole proprietorship , limited liability company (LLC) , partnership or corporation. This is the time to specify how much of an ownership stake everyone has in the company. Finally, include a section that outlines the history of the company and how it has evolved over time.

Wherever you are on the business journey, you return to your goals and assess where you are in meeting your in-progress targets and setting new goals to work toward.

Numbers-based Goals

Goals can cover a variety of sections of your business. Financial and profit goals are a given for when you’re establishing your business, but there are other goals to take into account as well with regard to brand awareness and growth. For example, you might want to hit a certain number of followers across social channels or raise your engagement rates.

Another goal could be to attract new investors or find grants if you’re a nonprofit business. If you’re looking to grow, you’ll want to set revenue targets to make that happen as well.

Intangible Goals

Goals unrelated to traceable numbers are important as well. These can include seeing your business’s advertisement reach the general public or receiving a terrific client review. These goals are important for the direction you take your business and the direction you want it to go in the future.

The business plan should have a section that explains the services or products that you’re offering. This is the part where you can also describe how they fit in the current market or are providing something necessary or entirely new. If you have any patents or trademarks, this is where you can include those too.

If you have any visual aids, they should be included here as well. This would also be a good place to include pricing strategy and explain your materials.

This is the part of the business plan where you can explain your expertise and different approach in greater depth. Show how what you’re offering is vital to the market and fills an important gap.

You can also situate your business in your industry and compare it to other ones and how you have a competitive advantage in the marketplace.

Other than financial goals, you want to have a budget and set your planned weekly, monthly and annual spending. There are several different costs to consider, such as operational costs.

Business Operations Costs

Rent for your business is the first big cost to factor into your budget. If your business is remote, the cost that replaces rent will be the software that maintains your virtual operations.

Marketing and sales costs should be next on your list. Devoting money to making sure people know about your business is as important as making sure it functions.

Other Costs

Although you can’t anticipate disasters, there are likely to be unanticipated costs that come up at some point in your business’s existence. It’s important to factor these possible costs into your financial plans so you’re not caught totally unaware.

Business plans are important for businesses of all sizes so that you can define where your business is and where you want it to go. Growing your business requires a vision, and giving yourself a roadmap in the form of a business plan will set you up for success.

How do I write a simple business plan?

When you’re working on a business plan, make sure you have as much information as possible so that you can simplify it to the most relevant information. A simple business plan still needs all of the parts included in this article, but you can be very clear and direct.

What are some common mistakes in a business plan?

The most common mistakes in a business plan are common writing issues like grammar errors or misspellings. It’s important to be clear in your sentence structure and proofread your business plan before sending it to any investors or partners.

What basic items should be included in a business plan?

When writing out a business plan, you want to make sure that you cover everything related to your concept for the business,  an analysis of the industry―including potential customers and an overview of the market for your goods or services―how you plan to execute your vision for the business, how you plan to grow the business if it becomes successful and all financial data around the business, including current cash on hand, potential investors and budget plans for the next few years.

• Best VPN Services
• Best Project Management Software
• Best Web Hosting Services
• Best Antivirus Software
• Best LLC Services
• Best POS Systems
• Best Business VOIP Services
• Best Credit Card Processing Companies
• Best CRM Software for Small Business
• Best Fleet Management Software
• Best Business Credit Cards
• Best Business Loans
• Best Business Software
• Best Business Apps
• Best Free Software For Business
• How to Start a Business
• How To Make A Small Business Website
• How To Trademark A Name
• What Is An LLC?
• How To Set Up An LLC In 7 Steps
• What is Project Management?
• How To Write An Effective Business Proposal

What Is SNMP? Simple Network Management Protocol Explained

What Is A Single-Member LLC? Definition, Pros And Cons

What Is Penetration Testing? Definition & Best Practices

What Is Network Access Control (NAC)?

What Is Network Segmentation?

How To Start A Business In Louisiana (2024 Guide)

Julia is a writer in New York and started covering tech and business during the pandemic. She also covers books and the publishing industry.

A How-To Guide for Creating a Business Budget

Amanda Smith

Reviewed by

September 23, 2022

This article is Tax Professional approved

Most business owners know how important a business budget is when it comes to managing expenses and planning for the future—but in a challenging economic environment like the one we’ve been experiencing, your business budget takes on even greater significance.

With inflation running rampant and the possibility of a recession looming, business owners need to be able to forecast their cash flow, manage their expenses, and plan for the future. Creating a detailed business budget is the first step.

Whether you want to revamp your budgeting method, or you’ve never created a business budget before, this guide will walk you through the process.

I am the text that will be copied.

What is a business budget?

A budget is a detailed plan that outlines where you’ll spend your money monthly or annually.

You give every dollar a “job,” based on what you think is the best use of your business funds, and then go back and compare your plan with reality to see how you did.

A budget will help you:

• Forecast what money you expect to earn
• Plan where to spend that revenue
• See the difference between your plan and reality

What makes a good budget?

The best budgets are simple and flexible. If circumstances change (as they do), your budget can flex to give you a clear picture of where you stand at all times.

Every good budget should include seven components:

1. Your estimated revenue

This is the amount you expect to make from the sale of goods or services. It’s all of the cash you bring in the door, regardless of what you spent to get there. This is the first line on your budget. It can be based on last year’s numbers or (if you’re a startup ), based on industry averages.

2. Your fixed costs

These are all your regular, consistent costs that don’t change according to how much you make—things like rent, insurance, utilities, bank fees, accounting and legal services, and equipment leasing.

Further reading: Fixed Costs (Everything You Need to Know)

3. Your variable costs

These change according to production or sales volume and are closely related to “ costs of goods sold ,” i.e., anything related to the production or purchase of the product your business sells. Variable costs might include raw materials, inventory, production costs, packaging, or shipping. Other variable costs can include sales commission, credit card fees, and travel. A clear budget plan outlines what you expect to spend on all these costs.

The cost of salaries can fall under both fixed and variable costs. For example, your core in-house team is usually associated with fixed costs, while production or manufacturing teams—anything related to the production of goods—are treated as variable costs. Make sure you file your different salary costs in the correct area of your budget.

Further reading: Variable Costs (A Simple Guide)

4. Your one-off costs

One-off costs fall outside the usual work your business does. These are startup costs like moving offices, equipment, furniture, and software, as well as other costs related to launch and research.

5. Your cash flow

Cash flow is all money traveling into and out of a business. You have positive cash flow if there is more money coming into your business over a set period of time than going out. This is most easily calculated by subtracting the amount of money available at the beginning of a set period of time and at the end.

Since cash flow is the oxygen of every business, make sure you monitor this weekly, or at least monthly. You could be raking it in and still not have enough money on hand to pay your suppliers.

6. Your profit

Profit is what you take home after deducting your expenses from your revenue. Growing profits mean a growing business. Here you’ll plan out how much profit you plan to make based on your projected revenue, expenses, and cost of goods sold. If the difference between revenue and expenses (aka “ profit margins ”) aren’t where you’d like them to be, you need to rethink your cost of goods sold and consider raising prices .

Or, if you think you can’t squeeze any more profit margin out of your business, consider boosting the Advertising and Promotions line in your budget to increase total sales.

7. A budget calculator

A budget calculator can help you see exactly where you stand when it comes to your business budget planning. It might sound obvious, but getting all the numbers in your budget in one easy-to-read summary is really helpful.

In your spreadsheet, create a summary page with a row for each of the budget categories above. This is the framework of your basic budget. Then, next to each category, list the total amount you’ve budgeted. Finally, create another column to the right—when the time period ends, use it to record the actual amounts spent in each category. This gives you a snapshot of your budget that’s easy to find without diving into layers of crowded spreadsheets.

See the sample below.

Pro tip: link the totals on the summary page to the original sums in your other budget tabs . That way when you update any figures, your budget summary gets updated at the same time. The result: your very own budget calculator.

You can also check out this simple Startup Cost Calculator from CardConnect. It lays out some of the most common expenses that you might not have considered. From there, you can customize a rough budget for your own industry.

Small business budgets for different types of company

While every good budget has the same framework, you’ll need to think about the unique budgeting quirks of your industry and business type.

Seasonal businesses

If your business has a busy season and a slow season, budgeting is doubly important.

Because your business isn’t consistent each month, a budget gives you a good view of past and present data to predict future cash flow . Forecasting in this way helps you spot annual trends, see how much money you need to get you through the slow months, and look for opportunities to cut costs to offset the low season. You can use your slow season to plan for the next year, negotiate with vendors, and build customer loyalty through engagement.

Don’t assume the same thing will happen every year, though. Just like any budget, forecasting is a process that evolves. So start with what you know, and if you don’t know something—like what kind of unexpected costs might pop up next quarter— just give it your best guess . Better to set aside money for an emergency that doesn’t happen than to be blindsided.

Ecommerce businesses

The main budgeting factor for ecommerce is shipping. Shipping costs (and potential import duties) can have a huge impact.

Do you have space in your budget to cover shipping to customers? If not, do you have an alternative strategy that’s in line with your budget—like flat rate shipping or real-time shipping quotes for customers? Packaging can affect shipping rates, so factor that into your cost of goods sold too. While you’re at it, consider any international warehousing costs and duties.

You’ll also want to create the best online shopping experience for your customers, so make sure you include a good web hosting service, web design, product photography, advertising, blogging, and social media in your budget.

Inventory businesses

If you need to stock up on inventory to meet demand, factor this into your cost of goods sold. Use the previous year’s sales or industry benchmarks to take a best guess at the amount of inventory you need. A little upfront research will help ensure you’re getting the best prices from your vendors and shipping the right amount to satisfy need, mitigate shipping costs, and fit within your budget.

The volume of inventory might affect your pricing. For example, if you order more stock, your cost per unit will be lower, but your overall spend will be higher. Make sure this is factored into your budget and pricing, and that the volume ordered isn’t greater than actual product demand.

You may also need to include the cost of storage solutions or disposal of leftover stock.

Custom order businesses

When creating custom ordered goods, factor in labor time and cost of operations and materials. These vary from order to order, so make an average estimate.

Budgeting is tricky for startups—you rarely have an existing model to use. Do your due diligence by researching industry benchmarks for salaries, rent, and marketing costs. Ask your network what you can expect to pay for professional fees, benefits, and equipment. Set aside a portion of your budget for advisors—accountants, lawyers, that kind of thing. A few thousand dollars upfront could save you thousands more in legal fees and inefficiencies later on.

This is just scratching the surface, and there’s plenty more to consider when creating a budget for a startup. This business startup budget guide from The Balance is a great start.

Service businesses

If you don’t have a physical product, focus on projected sales, revenue, salaries, and consultant costs. Figures in these industries—whether accounting, legal services, creative, or insurance—can vary greatly, which means budgets need flexibility. These figures are reliant on the number of people required to provide the service, the cost of their time, and fluctuating customer demand.

Small business budgeting templates

A business budget template can be as simple as a table or as complex as a multi-page spreadsheet. Just make sure you’re creating something that you’ll actually use.

Create your budget yearly—a 12-month budget is standard fare—with quarterly or monthly updates and check-ins to ensure you’re on track.

Here are some of our favorite templates for you to plug into and get rolling.

• The Balance has a clear table template that lists every budget item, the budgeted amount, the actual amount, and the difference between the two. Use this one if you’re looking to keep it simple.
• Capterra has both monthly and annual breakdowns in their Excel download. It’s straightforward, thorough, and fairly foolproof.
• Google Sheets has plenty of budget templates hiding right under your nose. They’re easy to use, and they translate your figures into clear tables and charts on a concise, visual summary page.
• Smartsheet has multiple resources for small businesses, including 12-month budget spreadsheets, department budget templates, projection templates, project-by-project templates, and startup templates. These templates are ideal if you’re looking for a little more detail.
• Scott’s Marketplace is a blog for small businesses. Their budget template comes with step-by-step instructions that make it dead simple for anyone.
• Vertex42 focuses on Excel spreadsheets and offers templates for both product-based and service-based businesses, as well as a business startup costs template for anyone launching a new business.

Budgeting + bookkeeping = a match made in heaven

Making a budget is kind of like dreaming: it’s mostly pretend. But when you can start pulling on accurate historical financials to plan the upcoming year, and when you can check your budget against real numbers, that’s when budgets start to become useful.

The only way to get accurate financial data is through consistent bookkeeping.

Don’t have a regular bookkeeping process down pat? Check out our free guide, Bookkeeping Basics for Entrepreneurs . We’ll walk you through everything you need to know to get going yourself, for free.

If you need a bit more help, get in touch with us. Bookkeeping isn’t for everyone, especially when you’re also trying to stay on top of a growing business—but at Bench, bookkeeping is what we do best.

Related Posts

Forensic Accounting Summit Q&A

Bench's Shawna Laker, manager of our Bookkeeping team, participated in a Q&A panel on how to recreate financial records.

What is Burn Rate, And How Do You Calculate It?

If you're a startup burning cash, you'll need to pay attention to your burn rate. Here's what that means.

What is a Break-Even Point and How to Calculate

“When will we actually make money?” is the burning question for new businesses. Fortunately, you can answer this question by calculating your break-even point.

Join over 140,000 fellow entrepreneurs who receive expert advice for their small business finances

Get a regular dose of educational guides and resources curated from the experts at Bench to help you confidently make the right decisions to grow your business. No spam. Unsubscribe at any time.

How to create a business budget

Advertiser disclosure.

We are an independent, advertising-supported comparison service. Our goal is to help you make smarter financial decisions by providing you with interactive tools and financial calculators, publishing original and objective content, by enabling you to conduct research and compare information for free - so that you can make financial decisions with confidence.

Bankrate has partnerships with issuers including, but not limited to, American Express, Bank of America, Capital One, Chase, Citi and Discover.

How We Make Money

The offers that appear on this site are from companies that compensate us. This compensation may impact how and where products appear on this site, including, for example, the order in which they may appear within the listing categories, except where prohibited by law for our mortgage, home equity and other home lending products. But this compensation does not influence the information we publish, or the reviews that you see on this site. We do not include the universe of companies or financial offers that may be available to you.

• Share this article on Facebook Facebook
• Share this article on Twitter Twitter
• Share this article on LinkedIn LinkedIn
• Share this article via email Email

• • Small business loans
• • Bad credit loans
• • Funding inequality
• Connect with Emily Maracle on LinkedIn LinkedIn
• Get in contact with Emily Maracle via Email Email

The Bankrate promise

At Bankrate we strive to help you make smarter financial decisions. While we adhere to strict editorial integrity , this post may contain references to products from our partners. Here's an explanation for how we make money .

Founded in 1976, Bankrate has a long track record of helping people make smart financial choices. We’ve maintained this reputation for over four decades by demystifying the financial decision-making process and giving people confidence in which actions to take next.

Bankrate follows a strict editorial policy , so you can trust that we’re putting your interests first. All of our content is authored by highly qualified professionals and edited by subject matter experts , who ensure everything we publish is objective, accurate and trustworthy.

Our banking reporters and editors focus on the points consumers care about most — the best banks, latest rates, different types of accounts, money-saving tips and more — so you can feel confident as you’re managing your money.

Editorial integrity

Bankrate follows a strict editorial policy , so you can trust that we’re putting your interests first. Our award-winning editors and reporters create honest and accurate content to help you make the right financial decisions.

Key Principles

We value your trust. Our mission is to provide readers with accurate and unbiased information, and we have editorial standards in place to ensure that happens. Our editors and reporters thoroughly fact-check editorial content to ensure the information you’re reading is accurate. We maintain a firewall between our advertisers and our editorial team. Our editorial team does not receive direct compensation from our advertisers.

Editorial Independence

Bankrate’s editorial team writes on behalf of YOU – the reader. Our goal is to give you the best advice to help you make smart personal finance decisions. We follow strict guidelines to ensure that our editorial content is not influenced by advertisers. Our editorial team receives no direct compensation from advertisers, and our content is thoroughly fact-checked to ensure accuracy. So, whether you’re reading an article or a review, you can trust that you’re getting credible and dependable information.

How we make money

You have money questions. Bankrate has answers. Our experts have been helping you master your money for over four decades. We continually strive to provide consumers with the expert advice and tools needed to succeed throughout life’s financial journey.

Bankrate follows a strict editorial policy , so you can trust that our content is honest and accurate. Our award-winning editors and reporters create honest and accurate content to help you make the right financial decisions. The content created by our editorial staff is objective, factual, and not influenced by our advertisers.

We’re transparent about how we are able to bring quality content, competitive rates, and useful tools to you by explaining how we make money.

Bankrate.com is an independent, advertising-supported publisher and comparison service. We are compensated in exchange for placement of sponsored products and services, or by you clicking on certain links posted on our site. Therefore, this compensation may impact how, where and in what order products appear within listing categories, except where prohibited by law for our mortgage, home equity and other home lending products. Other factors, such as our own proprietary website rules and whether a product is offered in your area or at your self-selected credit score range, can also impact how and where products appear on this site. While we strive to provide a wide range of offers, Bankrate does not include information about every financial or credit product or service.

Our writers and editors used an in-house natural language generation platform to assist with portions of this article, allowing them to focus on adding information that is uniquely helpful. The article was reviewed, fact-checked and edited by our editorial staff prior to publication.

Key takeaways

• A business budget is a financial plan that helps estimate a company's revenue and expenses, making it an essential tool for small businesses
• The steps to creating a business budget include choosing budget and accounting software, listing expenses and forecasting revenue
• If a business finds itself in a budget deficit, strategies such as cutting costs, negotiating with suppliers and diversifying revenue streams can help

As a small business owner, keeping your finances organized through a business budget is crucial to running a successful company.

Business budgeting involves creating a financial plan that estimates future revenue and expenses to make informed financial decisions, which can ultimately move the needle on your business’s financial goals and help it grow in profitability.

What is a business budget?

A business budget is a financial plan that outlines the company’s current revenue and expenses. The budget also forecasts expected revenue that can be used for future business activities, such as purchasing equipment. It sets targets for your business’s revenue, expenses and profit and helps you determine if you’ll have more money coming in than you pay out.

A business budget is an essential tool that helps you make wise business decisions. Without it, it’s difficult to gauge your business’s financial health.

What is the difference between a cash flow statement and a business budget?

A cash flow statement  (CFS) is a financial document that summarizes the movement of cash coming in and going out of a company. The CFS gauges how effectively a company manages its finances, including how it manages debt responsibilities and funds day-to-day operations.

It’s similar to a business budget in that you can see expenses and revenue. But while a budget gives a moment-in-time snapshot of your business’s financial performance compared to forecasts, the cash flow statement focuses on the actual inflows and outflows of money through your business.

Follow these steps to ensure a well-developed budget, from understanding your expenses to generating revenue and adjusting expenses to balance the budget.

1. Choose a budget and accounting software

First, you’ll want to store your expense and revenue information with accounting software to help you track your numbers and generate reports. Some software may also help you assign categories to the transactions, identify tax deductions and file taxes. Quickbooks is an example of accounting software.

Some business bank accounts also have accounting software built in, helping you stay organized by keeping your accounting and banking in one place.

2. List your business expenses

The next step in creating a small business budget is to list all your business expenses. Here are the types of expenses you want to include in your budget:

• Fixed expenses: Fixed expenses cost a fixed amount monthly or within the assessed period. Those costs include rent, insurance, salaries and loan payments.
• Variable expenses: Variable expenses can change monthly or over time, making them trickier to budget. This might include materials, direct labor, utility bills or marketing expenses.
• Annual or one-time costs: Some costs only occur a few times per year, while others you’ll only pay for as needed, such as buying new equipment. You still want to budget for these expenses by allocating a portion of your weekly or monthly budget toward one-time expenses.
• Contingency funds: Unexpected business costs can throw a wrench in your budget if not planned for. Such costs could include emergency repairs, necessary equipment purchases, sudden tax increases or unforeseen legal fees. To plan for these costs, you can create a contingency or emergency fund that’s separate from your operational budget.
• Maintenance costs: To allocate funds for maintenance costs, begin by including regular inspections and maintenance in your budget. Then, make sure to leave room for changes and unexpected maintenance costs.

3. Forecast your revenue

To estimate your future revenue, start by deciding on a timeline for your forecast. A good place to start is the previous 12 months. Your accounting software may also include revenue forecasting as one of its features, which can automate this step for you.

The timeline and your recent past growth can help you understand how much revenue you’ll generate in the future. Consider external factors that could drive revenue growth, such as planned business activities like expansion, marketing campaigns or new product launches.

You’ll also want to think about anything that might slow your growth. Many businesses experience seasonal fluctuations, which can impact your budget if you don’t plan for it. To account for these changes, list the minimum expenses required to keep your business running. Use your financial statements to understand these costs, and consider averaging out irregular expenses over the year to avoid surprises.

Ideally, your business should build a cash reserve during profitable periods to cover expenses during slower seasons. If necessary, consider various financing options, such as a business credit card or line of credit, that you can draw from to manage cash flow during peak or off times. Lightbulb Bankrate insight If you use debt financing to cover an expense, make sure that you can manage the debt in your regular business budget. Avoid going into debt when you don’t have a clear plan to pay it off or when you’re uncertain about your business’s profitability.

4. Calculate your profits

The next step in creating a business budget is to calculate your business profits. You can look at your total profits by calculating revenue minus expenses. That way, you see how much money you have to work with, called your working capital .

You should also understand your profit margins for each of your products and services, which can help you set prices or decide whether to offer a new product or service.

How to calculate your profit margins

To find out your gross profit margin, you’ll first need to calculate the gross profit. To calculate your business’s gross profit, subtract the cost of goods sold (COGS) from your total revenue. COGS includes all the expenses related to producing your products and services.

Once you have the gross profit, use the gross profit margin formula: (Revenue – COGS) / Revenue x 100. This will give you a percentage that shows how much profit you gain from that particular product after accounting for the product’s costs. Calculator Bankrate insight If your total product revenue is $50 and the total production costs are $35, your gross profit would be $15. To find the gross profit margin, you’d do the following calculation: ($50-$35) / $50 x 100 = 30%. The gross profit margin in this example is 30 percent.

5. Make a strategy for your working capital

Knowing what to do with extra revenue, which is your working capital, is crucial for managing your business finances and growth. Here’s how to get started with a financial strategy that propels your business goals forward:

• Set spending limits for different categories in your budget. When listing your expenses, you should have set a dollar amount for each category. You can estimate this by a monthly average or a general forecasted amount.
• Set realistic short- and long-term goals. These goals will motivate you to stick to your budget and guide your spending decisions.
• Compare your actual spending with your net income and priorities. Look at the areas you’re spending and consider whether you need to reallocate money to different categories. Consider separating expenses into business needs and extras.
• Adjust your budget and actual spending. Adjust your spending to ensure you do not overspend and can allocate money towards your goals. If you need to cut spending, consider the categories that are extras, such as types of marketing that you don’t know will generate a return on investment.

6. Review your budget and forecasts regularly

Finally, review your budget regularly. By frequently checking in on your budget, you can identify any discrepancies between your planned and actual expenses and adjust accordingly. This allows you to proactively handle any financial issues that may arise rather than reacting to them after they’ve become a problem.

Regular reviews also allow you to refine your budgeting process and improve its accuracy over time. Keep in mind that your budget is not set in stone but rather a tool to guide your financial decisions and help you achieve your business goals. Lightbulb Bankrate insight As you create your business budget and make business decisions, you can write or adjust your business plan to match your evolving priorities. The business plan outlines your business goals and the steps and strategies you’ll take to achieve them.

What to do if you have a deficit in your business budget

Finding a deficit in your small business budget can be alarming, but there are several strategies you can employ to handle this situation.

• Do a cash flow analysis. Begin by doing a cash flow analysis to review what your business is earning and spending money on. Identify potential problems and adjust the budget as needed to prevent overspending.
• Cut nonessential business costs. Cutting spending may involve eliminating nonessential costs and transferring funds from other categories to overspent categories. Your goal is a balanced or profitable budget.
• Negotiate with suppliers. Be transparent in your communications with suppliers and explain your quality standards and why you’re seeking cost reduction. Explore options for cost reduction that do not compromise quality, such as process improvements or ordering in larger quantities.
• Create a lean business model. By removing anything that doesn’t benefit your customer, your business can potentially save time and resources. Lean business models focus on continually improving processes and customer experience without adding additional resources, time or funds.
• Add revenue and diversify revenue streams. Raising revenue requires a realistic plan with measurable goals to increase sales and overall business income. You can also consider other products and services you could offer that would make your business profitable.
• Use financing to cover temporary gaps. Applying for a small business loan can help pay bills during an unplanned shortfall. Since this will add an expense to your budget, make sure you can handle the loan repayments and your regular expenses.
• Plan for a deficit. In some cases, a planned budget deficit might be a strategic decision, such as investing in new opportunities that promise long-term benefits.

Bottom line

Having a well-developed business budget is crucial for making informed decisions. You can effectively manage your small business’s finances by tracking and analyzing your business’s inflows and outflows, forecasting your expected revenue and adjusting your budget to stay balanced.

Even in the face of a budget deficit, there are various strategies you can use to keep your business profitable, including negotiating costs with your suppliers, assessing your business operations and offering new products and services.

With a solid business budget in place, you can confidently navigate financial challenges and drive long-term success for your small business.

Frequently asked questions

What are the benefits of a business budget, what are the components of a business budget, how do you calculate fixed and variable costs in a business budget, related articles.

Best Women's Business Loans In September 2024

Best Banks For Small Business Loans In September 2024

Average cost of starting a small business

How to bootstrap your small business

• Wealth Management
• IT Services
• Client Login
• (847) 247-8959

  February 27, 2024

How to create a business budget: 8 simple steps.

No matter the size of your business, a business budget is vital to planning and guiding your business’s growth. By understanding the fixed expenses of a company and accounting for the ebb and flow of work, a proper business budget can help your business maintain itself through the year and create protection around unplanned expenses through well allocated funds. In this guide, we'll walk you through the process of creating a business budget, outlining essential steps to help you manage your finances effectively.

What Is a Business Budget?

A business budget is a financial plan outlining projected revenues and expenses for a business during a specific period of time (most typically a year, though there are often monthly or quarterly reexaminations). Although there are variables throughout the year, a complete and accurate budget will serve as a blueprint for businesses in managing income and expenditures, guiding decision-making processes, and ensuring financial stability. 

What Should a Business Budget Include?

A comprehensive business budget’s purpose is to provide a business a holistic view of their financial health. When looking through bank statements, take note of those expenses that reoccur throughout the year and note those—as well as those unexpected expenses your company should instead anticipate. Key components to include are:

• Revenue Forecast: Anticipated income from sales, services, or other sources after deducting costs, taxes, and other fees.
• Fixed Operating Expenses: Costs associated with running the business, such as rent, utilities, salaries, and supplies.
• Capital Expenditures: Investments in assets like equipment, machinery, or property.
• Debt Service: Payments towards loans, credit lines, or other forms of debt.
• Taxes: Estimated tax liabilities, including income tax, sales tax, and payroll taxes.
• Contingency Funds: Reserves set aside for unexpected expenses or emergencies.
• Profit Targets: Desired levels of profitability, indicating the financial performance you aim to achieve.

Why Is Budgeting Important to a Business?

Budgeting plays a crucial role in the financial management of a business for several reasons:

• Resource Allocation: Helps allocate resources efficiently to prioritize essential activities and investments.
• Financial Control: Provides a framework for monitoring and controlling expenses to prevent overspending.
• Performance Evaluation: Facilitates performance measurement against predetermined targets, enabling timely corrective actions.
• Decision Making: Guides decision-making processes by providing insights into the financial implications of various options.
• Risk Management: Identifies potential risks and allows for proactive mitigation strategies to safeguard financial stability.

How Does Budgeting Help a Business?

Effective budgeting contributes to the success and sustainability of a business in numerous ways:

• Improved Cash Flow Management: Helps maintain adequate cash reserves to meet financial obligations and fund growth initiatives.
• Enhanced Profitability: Enables businesses to identify opportunities for revenue growth and cost optimization, leading to higher profitability.
• Better Resource Utilization: Ensures optimal utilization of resources by aligning expenditures with strategic priorities and operational needs.
• Increased Financial Transparency: Provides stakeholders with a clear understanding of the company's financial health and performance.
• Long-term Planning: Facilitates long-term planning by forecasting future financial requirements and setting achievable goals.

How to Create a Business Budget

Now that we’ve gone over the importance of a business budget, it’s time to understand the steps you need to take in order to create a comprehensive plan.

Gather Financial Information

Start by compiling relevant financial data, including past income statements, balance sheets, and cash flow statements. Analyze historical trends to identify patterns and make informed projections for the upcoming period.

Determine Your Financial Goals

Define clear, measurable financial goals aligned with your business objectives. Whether it's increasing revenue, reducing costs, or improving profitability, setting specific targets will provide a roadmap for your budgeting process.

Identify Revenue Sources

Identify all potential sources of revenue, including sales, services, investments, and other income streams. Estimate the expected revenue for each source based on market trends, historical data, and sales forecasts.

Estimate Expenses

Next, list all anticipated expenses, categorizing them into fixed and variable costs. Fixed expenses, such as rent and salaries, remain constant regardless of business activity, while variable expenses, like supplies and utilities, fluctuate based on demand.

Factor in Contingencies & Emergency Funds

Allocate a portion of your budget for contingencies and emergency funds to cover unforeseen expenses or revenue shortfalls. Building a financial cushion will provide stability and resilience during challenging times.

Balance Your Budget

Balance your budget by ensuring that projected revenues exceed estimated expenses. If there's a deficit, identify areas where you can reduce costs or increase revenue to achieve equilibrium.

Monitor & Track Your Budget

Regularly monitor and track your budget against actual financial performance to identify variances and deviations. Use accounting software or spreadsheets to update your budget and make adjustments as needed to stay on course.

Review & Adjust Budget Regularly

Review your budget periodically, ideally on a quarterly or annual basis, to assess its effectiveness and relevance. Adjust your budget as necessary based on changing market conditions, business priorities, and performance trends.

Contact Mowery & Schoenfeld for Help with Business Budgeting

Creating and managing a business budget requires expertise and strategic planning. At Mowery & Schoenfeld, we specialize in helping businesses develop robust financial strategies to achieve their financial goals. Contact us today to learn how our team of experienced professionals can assist you with business budgeting and financial management. 

The Best Free Business Budget Templates in 2024

Published: July 18, 2024

Business budgets are a source of truth for your income and expenses. That includes all the money you spend — from A/B testing your marketing campaigns to your monthly office rent.

In my roles, I’ve needed to create budgets for whole projects and smaller writing projects.

While organizing the numbers may sound difficult, I’ve found that using a business budget template makes the process simple. Plus, there are thousands of business budget templates for you to choose from.

In this article, I’ll share seven budget templates that can help organize your finances. But first, you’ll learn about different types of business budgets and how to create one.

Table of Contents

What is a business budget?

Types of budgets for a business, how to create a business budget, how to manage a business budget, why is a budget important for a business, best free business budget templates.

Free Business Budget Templates

Manage your business, personal, and program spend on an annual, quarterly, and monthly basis.

• Personal Budget Template
• Annual Budget Template
• Program Budget Template

Download Free

All fields are required.

You're all set!

Click this link to access this resource at any time.

A business budget is a spending plan that estimates the revenue and expenses of a business for a period of time, typically monthly, quarterly, or yearly.

The business budget follows a set template, which you can fill in with estimated revenues, plus any recurring or expected business expenses.

For example, say your business is planning a website redesign. You'd need to break down the costs by category: software, content and design, testing, and more.

Having a clear breakdown will help you estimate how much each category will cost and compare it with the actual costs.

1. Gather financial data.

Before you create a business budget, it’s important to gather insights from your past financial data. By looking at income statements, expense reports, and sales data, you can spot trends, learn from past experiences, and see where you can make improvements.

Going through your financial history helps you paint an accurate picture of your income and expenses. So, when you start creating your budget, you can set achievable targets and make sure your estimates match what's actually been happening in your business.

Besides past financials, consider new expenses. For instance, if your business is looking to try a new marketing channel, you’d need to document your goals for that channel. Afterward, walk backward to figure out how much you need to achieve those goals and include it in your budget.

2. Find a template or make a spreadsheet.

There are many free or paid budget templates online. You can start with an existing budget template. We list a few helpful templates below.

Marketing Budget Approval: How to Get Yours Greenlit, According to Marketing Experts & Data

I Learned How to Write a Budget Proposal (+ Free Template)

How to Manage Your Entire Marketing Budget [Free Budget Planner Templates]

How a Bottom-Up Budget Can Transform Your Company From Bottom to Top

Marketing Budget: How Much Should Your Team Spend in 2024? [By Industry]

How Marketing Leaders are Navigating Recession [New Data]

3 Ways Marketers are Already Navigating Potential Recession [Data]

Marketing Without a Budget? Use These 10 Tactics [Expert Tips]

24 Ways to Spend Your Marketing Budget Next Quarter

Startup Marketing Budget: How to Write an Incredible Budget for 2023

6 templates to manage your business, personal, and program spend on an annual, quarterly, and monthly basis.

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform

How to Write a Business Plan for a Small Business

Noah Parsons

24 min. read

Updated September 2, 2024

Writing a business plan doesn’t have to be complicated. 

In this step-by-step guide, you’ll learn how to write a business plan that’s detailed enough to impress bankers and potential investors, while giving you the tools to start, run, and grow a successful business.

• The basics of writing a business plan

If you’re reading this guide, then you already know why you need a business plan . 

You understand that writing a business plan helps you: 

• Raise money
• Grow strategically
• Keep your business on the right track 

As you start to write your business plan, it’s useful to zoom out and remember what a business plan is .

At its core, a business plan is an overview of the products and services you sell, and the customers that you sell to. It explains your business strategy: how you’re going to build and grow your business, what your marketing strategy is, and who your competitors are.

Most business plans also include financial forecasts for the future. These set sales goals, budget for expenses, and predict profits and cash flow. 

A good business plan is much more than just a document that you write once and forget about. It’s also a guide that helps you outline and achieve your goals. 

After writing your business plan, you can use it as a management tool to track your progress toward your goals. Updating and adjusting your forecasts and budgets as you go is one of the most important steps you can take to run a healthier, smarter business. 

We’ll dive into how to use your plan later in this article.

There are many different types of plans , but we’ll go over the most common type here, which includes everything you need for an investor-ready plan. However, if you’re just starting out and are looking for something simpler—I recommend starting with a one-page business plan . It’s faster and easier to create. 

It’s also the perfect place to start if you’re just figuring out your idea, or need a simple strategic plan to use inside your business.

Dig deeper : How to write a one-page business plan

Brought to you by

Create a professional business plan

Using ai and step-by-step instructions.

Secure funding

Validate ideas

Build a strategy

• What to include in your business plan

Executive summary

The executive summary is an overview of your business and your plans. It comes first in your plan and is ideally just one to two pages. Most people write it last because it’s a summary of the complete business plan.

Ideally, the executive summary can act as a stand-alone document that covers the highlights of your detailed plan. 

In fact, it’s common for investors to ask only for the executive summary when evaluating your business. If they like what they see in the executive summary, they’ll often follow up with a request for a complete plan, a pitch presentation , or more in-depth financial forecasts .

Your executive summary should include:

• A summary of the problem you are solving
• A description of your product or service
• An overview of your target market
• A brief description of your team
• A summary of your financials
• Your funding requirements (if you are raising money)

Dig Deeper: How to write an effective executive summary

Products and services description

When writing a business plan, the produces and services section is where you describe exactly what you’re selling, and how it solves a problem for your target market. The best way to organize this part of your plan is to start by describing the problem that exists for your customers. After that, you can describe how you plan to solve that problem with your product or service. 

This is usually called a problem and solution statement .

To truly showcase the value of your products and services, you need to craft a compelling narrative around your offerings. How will your product or service transform your customers’ lives or jobs? A strong narrative will draw in your readers.

This is also the part of the business plan to discuss any competitive advantages you may have, like specific intellectual property or patents that protect your product. If you have any initial sales, contracts, or other evidence that your product or service is likely to sell, include that information as well. It will show that your idea has traction , which can help convince readers that your plan has a high chance of success.

Market analysis

Your target market is a description of the type of people that you plan to sell to. You might even have multiple target markets, depending on your business. 

A market analysis is the part of your plan where you bring together all of the information you know about your target market. Basically, it’s a thorough description of who your customers are and why they need what you’re selling. You’ll also include information about the growth of your market and your industry .

Try to be as specific as possible when you describe your market. 

Include information such as age, income level, and location—these are what’s called “demographics.” If you can, also describe your market’s interests and habits as they relate to your business—these are “psychographics.” 

Related: Target market examples

Essentially, you want to include any knowledge you have about your customers that is relevant to how your product or service is right for them. With a solid target market, it will be easier to create a sales and marketing plan that will reach your customers. That’s because you know who they are, what they like to do, and the best ways to reach them.

Next, provide any additional information you have about your market. 

What is the size of your market ? Is the market growing or shrinking? Ideally, you’ll want to demonstrate that your market is growing over time, and also explain how your business is positioned to take advantage of any expected changes in your industry.

Dig Deeper: Learn how to write a market analysis

Competitive analysis

Part of defining your business opportunity is determining what your competitive advantage is. To do this effectively, you need to know as much about your competitors as your target customers. 

Every business has some form of competition. If you don’t think you have competitors, then explore what alternatives there are in the market for your product or service. 

For example: In the early years of cars, their main competition was horses. For social media, the early competition was reading books, watching TV, and talking on the phone.

A good competitive analysis fully lays out the competitive landscape and then explains how your business is different. Maybe your products are better made, or cheaper, or your customer service is superior. Maybe your competitive advantage is your location – a wide variety of factors can ultimately give you an advantage.

Dig Deeper: How to write a competitive analysis for your business plan

Marketing and sales plan

The marketing and sales plan covers how you will position your product or service in the market, the marketing channels and messaging you will use, and your sales tactics. 

The best place to start with a marketing plan is with a positioning statement . 

This explains how your business fits into the overall market, and how you will explain the advantages of your product or service to customers. You’ll use the information from your competitive analysis to help you with your positioning. 

For example: You might position your company as the premium, most expensive but the highest quality option in the market. Or your positioning might focus on being locally owned and that shoppers support the local economy by buying your products.

Once you understand your positioning, you’ll bring this together with the information about your target market to create your marketing strategy . 

This is how you plan to communicate your message to potential customers. Depending on who your customers are and how they purchase products like yours, you might use many different strategies, from social media advertising to creating a podcast. Your marketing plan is all about how your customers discover who you are and why they should consider your products and services. 

While your marketing plan is about reaching your customers—your sales plan will describe the actual sales process once a customer has decided that they’re interested in what you have to offer. 

If your business requires salespeople and a long sales process, describe that in this section. If your customers can “self-serve” and just make purchases quickly on your website, describe that process. 

A good sales plan picks up where your marketing plan leaves off. The marketing plan brings customers in the door and the sales plan is how you close the deal.

Together, these specific plans paint a picture of how you will connect with your target audience, and how you will turn them into paying customers.

Dig deeper: What to include in your sales and marketing plan

Business operations

When writing a business plan, the operations section describes the necessary requirements for your business to run smoothly. It’s where you talk about how your business works and what day-to-day operations look like. 

Depending on how your business is structured, your operations plan may include elements of the business like:

• Supply chain management
• Manufacturing processes
• Equipment and technology
• Distribution

Some businesses distribute their products and reach their customers through large retailers like Amazon.com, Walmart, Target, and grocery store chains. 

These businesses should review how this part of their business works. The plan should discuss the logistics and costs of getting products onto store shelves and any potential hurdles the business may have to overcome.

If your business is much simpler than this, that’s OK. This section of your business plan can be either extremely short or more detailed, depending on the type of business you are building.

For businesses selling services, such as physical therapy or online software, you can use this section to describe the technology you’ll leverage, what goes into your service, and who you will partner with to deliver your services.

Dig Deeper: Learn how to write the operations chapter of your plan

Key milestones and metrics

Although it’s not required to complete your business plan, mapping out key business milestones and the metrics can be incredibly useful for measuring your success.

Good milestones clearly lay out the parameters of the task and set expectations for their execution. You’ll want to include:

• A description of each task
• The proposed due date
• Who is responsible for each task

If you have a budget, you can include projected costs to hit each milestone. You don’t need extensive project planning in this section—just list key milestones you want to hit and when you plan to hit them. This is your overall business roadmap. 

Possible milestones might be:

• Website launch date
• Store or office opening date
• First significant sales
• Break even date
• Business licenses and approvals

You should also discuss the key numbers you will track to determine your success. Some common metrics worth tracking include:

• Conversion rates
• Customer acquisition costs
• Profit per customer
• Repeat purchases

It’s perfectly fine to start with just a few metrics and grow the number you are tracking over time. You also may find that some metrics simply aren’t relevant to your business and can narrow down what you’re tracking.

Dig Deeper: How to use milestones in your business plan

Organization and management team

Investors don’t just look for great ideas—they want to find great teams. Use this chapter to describe your current team and who you need to hire . You should also provide a quick overview of your location and history if you’re already up and running.

Briefly highlight the relevant experiences of each key team member in the company. It’s important to make the case for why yours is the right team to turn an idea into a reality. 

Do they have the right industry experience and background? Have members of the team had entrepreneurial successes before? 

If you still need to hire key team members, that’s OK. Just note those gaps in this section.

Your company overview should also include a summary of your company’s current business structure . The most common business structures include:

• Sole proprietor
• Partnership

Be sure to provide an overview of how the business is owned as well. Does each business partner own an equal portion of the business? How is ownership divided? 

Potential lenders and investors will want to know the structure of the business before they will consider a loan or investment.

Dig Deeper: How to write about your company structure and team

Financial plan

The last section of your business plan is your financial plan and forecasts. 

Entrepreneurs often find this section the most daunting. But, business financials for most startups are less complicated than you think, and a business degree is certainly not required to build a solid financial forecast. 

A typical financial forecast in a business plan includes the following:

• Sales forecast : An estimate of the sales expected over a given period. You’ll break down your forecast into the key revenue streams that you expect to have.
• Expense budget : Your planned spending such as personnel costs , marketing expenses, and taxes.
• Profit & Loss : Brings together your sales and expenses and helps you calculate planned profits.
• Cash Flow : Shows how cash moves into and out of your business. It can predict how much cash you’ll have on hand at any given point in the future.
• Balance Sheet : A list of the assets, liabilities, and equity in your company. In short, it provides an overview of the financial health of your business. 

A strong business plan will include a description of assumptions about the future, and potential risks that could impact the financial plan. Including those will be especially important if you’re writing a business plan to pursue a loan or other investment.

Dig Deeper: How to create financial forecasts and budgets

This is the place for additional data, charts, or other information that supports your plan.

Including an appendix can significantly enhance the credibility of your plan by showing readers that you’ve thoroughly considered the details of your business idea, and are backing your ideas up with solid data.

Just remember that the information in the appendix is meant to be supplementary. Your business plan should stand on its own, even if the reader skips this section.

Dig Deeper : What to include in your business plan appendix

Optional: Business plan cover page

Adding a business plan cover page can make your plan, and by extension your business, seem more professional in the eyes of potential investors, lenders, and partners. It serves as the introduction to your document and provides necessary contact information for stakeholders to reference.

Your cover page should be simple and include:

• Company logo
• Business name
• Value proposition (optional)
• Business plan title
• Completion and/or update date
• Address and contact information
• Confidentiality statement

Just remember, the cover page is optional. If you decide to include it, keep it very simple and only spend a short amount of time putting it together.

Dig Deeper: How to create a business plan cover page

How to use AI to help write your business plan

Generative AI tools such as ChatGPT can speed up the business plan writing process and help you think through concepts like market segmentation and competition. These tools are especially useful for taking ideas that you provide and converting them into polished text for your business plan.

The best way to use AI to write a business plan is to leverage it as a collaborator , not a replacement for human creative thinking and ingenuity. 

AI can come up with lots of ideas and act as a brainstorming partner. It’s up to you to filter through those ideas and figure out which ones are realistic enough to resonate with your customers. 

There are pros and cons of using AI to help with your business plan . So, spend some time understanding how it can be most helpful before just outsourcing the job to AI.

Learn more: 10 AI prompts you need to write a business plan

• Writing tips and strategies

To help streamline the business plan writing process, here are a few tips and key questions to answer to make sure you get the most out of your plan and avoid common mistakes .  

Determine why you are writing a business plan

Knowing why you are writing a business plan will determine your approach to your planning project. 

For example: If you are writing a business plan for yourself, or just to use inside your own business , you can probably skip the section about your team and organizational structure. 

If you’re raising money, you’ll want to spend more time explaining why you’re looking to raise the funds and exactly how you will use them.

Regardless of how you intend to use your business plan , think about why you are writing and what you’re trying to get out of the process before you begin.

Keep things concise

Probably the most important tip is to keep your business plan short and simple. There are no prizes for long business plans . The longer your plan is, the less likely people are to read it. 

So focus on trimming things down to the essentials your readers need to know. Skip the extended, wordy descriptions and instead focus on creating a plan that is easy to read —using bullets and short sentences whenever possible.

Have someone review your business plan

Writing a business plan in a vacuum is never a good idea. Sometimes it’s helpful to zoom out and check if your plan makes sense to someone else. You also want to make sure that it’s easy to read and understand.

Don’t wait until your plan is “done” to get a second look. Start sharing your plan early, and find out from readers what questions your plan leaves unanswered. This early review cycle will help you spot shortcomings in your plan and address them quickly, rather than finding out about them right before you present your plan to a lender or investor.

If you need a more detailed review, you may want to explore hiring a professional plan writer to thoroughly examine it.

Use a free business plan template and business plan examples to get started

Knowing what information to include in a business plan is sometimes not quite enough. If you’re struggling to get started or need additional guidance, it may be worth using a business plan template. 

There are plenty of great options available (we’ve rounded up our 8 favorites to streamline your search).

But, if you’re looking for a free downloadable business plan template , you can get one right now; download the template used by more than 1 million businesses. 

Or, if you just want to see what a completed business plan looks like, check out our library of over 550 free business plan examples . 

We even have a growing list of industry business planning guides with tips for what to focus on depending on your business type.

Common pitfalls and how to avoid them

It’s easy to make mistakes when you’re writing your business plan. Some entrepreneurs get sucked into the writing and research process, and don’t focus enough on actually getting their business started. 

Here are a few common mistakes and how to avoid them:

Not talking to your customers : This is one of the most common mistakes. It’s easy to assume that your product or service is something that people want. Before you invest too much in your business and too much in the planning process, make sure you talk to your prospective customers and have a good understanding of their needs.

• Overly optimistic sales and profit forecasts: By nature, entrepreneurs are optimistic about the future. But it’s good to temper that optimism a little when you’re planning, and make sure your forecasts are grounded in reality. 
• Spending too much time planning: Yes, planning is crucial. But you also need to get out and talk to customers, build prototypes of your product and figure out if there’s a market for your idea. Make sure to balance planning with building.
• Not revising the plan: Planning is useful, but nothing ever goes exactly as planned. As you learn more about what’s working and what’s not—revise your plan, your budgets, and your revenue forecast. Doing so will provide a more realistic picture of where your business is going, and what your financial needs will be moving forward.
• Not using the plan to manage your business: A good business plan is a management tool. Don’t just write it and put it on the shelf to collect dust – use it to track your progress and help you reach your goals.
• Presenting your business plan

The planning process forces you to think through every aspect of your business and answer questions that you may not have thought of. That’s the real benefit of writing a business plan – the knowledge you gain about your business that you may not have been able to discover otherwise.

With all of this knowledge, you’re well prepared to convert your business plan into a pitch presentation to present your ideas. 

A pitch presentation is a summary of your plan, just hitting the highlights and key points. It’s the best way to present your business plan to investors and team members.

Dig Deeper: Learn what key slides should be included in your pitch deck

Use your business plan to manage your business

One of the biggest benefits of planning is that it gives you a tool to manage your business better. With a revenue forecast, expense budget, and projected cash flow, you know your targets and where you are headed.

And yet, nothing ever goes exactly as planned – it’s the nature of business.

That’s where using your plan as a management tool comes in. The key to leveraging it for your business is to review it periodically and compare your forecasts and projections to your actual results.

Start by setting up a regular time to review the plan – a monthly review is a good starting point. During this review, answer questions like:

• Did you meet your sales goals?
• Is spending following your budget?
• Has anything gone differently than what you expected?

Now that you see whether you’re meeting your goals or are off track, you can make adjustments and set new targets. 

Maybe you’re exceeding your sales goals and should set new, more aggressive goals. In that case, maybe you should also explore more spending or hiring more employees. 

Or maybe expenses are rising faster than you projected. If that’s the case, you would need to look at where you can cut costs.

A plan, and a method for comparing your plan to your actual results , is the tool you need to steer your business toward success.

Learn More: How to run a regular plan review

How to write a business plan FAQ

What is a business plan?

A document that describes your business , the products and services you sell, and the customers that you sell to. It explains your business strategy, how you’re going to build and grow your business, what your marketing strategy is, and who your competitors are.

What are the benefits of writing a business plan?

A business plan helps you understand where you want to go with your business and what it will take to get there. It reduces your overall risk, helps you uncover your business’s potential, attracts investors, and identifies areas for growth.

Writing a business plan ultimately makes you more confident as a business owner and more likely to succeed for a longer period of time.

What are the 7 steps of writing a business plan?

The seven steps to writing a business plan include:

• Write a brief executive summary
• Describe your products and services.
• Conduct market research and compile data into a cohesive market analysis.
• Describe your marketing and sales strategy.
• Outline your organizational structure and management team.
• Develop financial projections for sales, revenue, and cash flow.
• Add any additional documents to your appendix.

What are the 5 most common business plan mistakes?

There are plenty of mistakes that can be made when writing a business plan. However, these are the 5 most common that you should do your best to avoid:

• 1. Not taking the planning process seriously.
• Having unrealistic financial projections or incomplete financial information.
• Inconsistent information or simple mistakes.
• Failing to establish a sound business model.
• Not having a defined purpose for your business plan.

What questions should be answered in a business plan?

Writing a business plan is all about asking yourself questions about your business and being able to answer them through the planning process. You’ll likely be asking dozens and dozens of questions for each section of your plan.

However, these are the key questions you should ask and answer with your business plan:

• How will your business make money?
• Is there a need for your product or service?
• Who are your customers?
• How are you different from the competition?
• How will you reach your customers?
• How will you measure success?

How long should a business plan be?

The length of your business plan fully depends on what you intend to do with it. From the SBA and traditional lender point of view, a business plan needs to be whatever length necessary to fully explain your business. This means that you prove the viability of your business, show that you understand the market, and have a detailed strategy in place.

If you intend to use your business plan for internal management purposes, you don’t necessarily need a full 25-50 page business plan. Instead, you can start with a one-page plan to get all of the necessary information in place.

What are the different types of business plans?

While all business plans cover similar categories, the style and function fully depend on how you intend to use your plan. Here are a few common business plan types worth considering.

Traditional business plan: The tried-and-true traditional business plan is a formal document meant to be used when applying for funding or pitching to investors. This type of business plan follows the outline above and can be anywhere from 10-50 pages depending on the amount of detail included, the complexity of your business, and what you include in your appendix.

Business model canvas: The business model canvas is a one-page template designed to demystify the business planning process. It removes the need for a traditional, copy-heavy business plan, in favor of a single-page outline that can help you and outside parties better explore your business idea.

One-page business plan: This format is a simplified version of the traditional plan that focuses on the core aspects of your business. You’ll typically stick with bullet points and single sentences. It’s most useful for those exploring ideas, needing to validate their business model, or who need an internal plan to help them run and manage their business.

Lean Plan: The Lean Plan is less of a specific document type and more of a methodology. It takes the simplicity and styling of the one-page business plan and turns it into a process for you to continuously plan, test, review, refine, and take action based on performance. It’s faster, keeps your plan concise, and ensures that your plan is always up-to-date.

What’s the difference between a business plan and a strategic plan?

A business plan covers the “who” and “what” of your business. It explains what your business is doing right now and how it functions. The strategic plan explores long-term goals and explains “how” the business will get there. It encourages you to look more intently toward the future and how you will achieve your vision.

However, when approached correctly, your business plan can actually function as a strategic plan as well. If kept lean, you can define your business, outline strategic steps, and track ongoing operations all with a single plan.

Noah is the COO at Palo Alto Software, makers of the online business plan app LivePlan. He started his career at Yahoo! and then helped start the user review site Epinions.com. From there he started a software distribution business in the UK before coming to Palo Alto Software to run the marketing and product teams.

Table of Contents

• Use AI to help write your plan
• Common planning mistakes
• Manage with your business plan

Related Articles

1 Min. Read

How to Calculate Return on Investment (ROI)

3 Min. Read

What to Include in Your Business Plan Appendix

7 Min. Read

How to Write a Bakery Business Plan + Sample

5 Min. Read

How To Write a Business Plan for a Life Coaching Business + Free Example

The LivePlan Newsletter

Become a smarter, more strategic entrepreneur.

Your first monthly newsetter will be delivered soon..

Unsubscribe anytime. Privacy policy .

The quickest way to turn a business idea into a business plan

Fill-in-the-blanks and automatic financials make it easy.

No thanks, I prefer writing 40-page documents.

Discover the world’s #1 plan building software

The Ultimate Guide to Budgeting for Small Businesses

By Andy Marker | March 4, 2022

• Share on Facebook
• Share on LinkedIn

Link copied

Creating a budget for your small business can be daunting, but doing so is essential for any successful company. We’ve rounded up expert tips and created a step-by-step guide for designing a strong small business budget.

Included on this page, you’ll learn why a budget is necessary for small businesses and how to create a budget using Excel . Plus, you’ll find a free, downloadable small business budget starter kit .

What Is a Small Business Budget?

A small business budget is a detailed outline of your financial status and projection, based on your historical financial data. It includes your projected income and expenses and is used to determine where your money is best spent.

Ahmet Yüzbaşıoğlu, the Co-Founder of Peak Plans , explains the importance of budgeting for small businesses: “The success of your business is determined by the quality of your decisions. If you want to make informed decisions, you must have a budget. A budget can help you create a plan for the future, whether it's for your company as a whole or for smaller departments. More importantly, [a budget] gives you guidelines with which to make decisions. If budgeting is not yet a part of your business strategy, it may be worth considering it as an option to provide you with insights that can help you to better plan for all aspects of your company.”

Do Small Businesses Need a Budget?

All businesses should have a budget, especially small ones with less room for errors. A small business can better weather periods of low income by knowing exactly where its money is going, forecasting sales, and identifying what can be cut when needed.

Stephen Light, the Co-Owner of Nolah Mattress , gives his take on why all small businesses should have a budget in place: “For small businesses, creating an effective budget is one of the most important tools to carve a successful path to profitability. Budgets are crucial for allocating funds efficiently and curbing any unnecessary or wasteful spending, [which is] an easy trap to fall into if you don’t have a framework or goalposts to stay within. Budgets are especially important to small business owners who might be using their personal funds.”

How Much Should a Small Business Budget Be?

Your budget should be based on historical financial data and not exceed what you expect to make in the budgeted period. Be realistic with your numbers and projections so that you do not find yourself in a position you cannot recover from.

Your budget should take into account all of your sources of revenue and all of your expenses, as well as an additional percentage for any emergencies or surprises. 

“Small businesses should absolutely be sure to pad their budget with contingency funds for unseen expenses,” suggests Light.

Larger businesses tend to make budgets annually , but for a small business, especially at first, it is a good idea to break down your budget monthly. To get started and identify a realistic monthly budget for your business check out our small business monthly budget templates for Google Sheets.

Importance of Budgeting in a Small Business

A budget helps a small business anticipate challenges, achieve and track financial targets, and secure investment opportunities. A well-considered budget should help a small business to encounter fewer unforeseen expenses and more opportunities. 

Below are some benefits of having a strong budget:

• Make Informed Decisions: A company can make more informed decisions more efficiently when they have a budget. A good budget is built on historical data and allows you to learn from your experience. “Budgeting is a great strategy for maintaining informed control of your business. You can use data insights to plan with greater clarity and organize all of your finances in one place. This allows your leadership team to have the necessary information to drive their decision-making processes more efficiently, which is a great way for your business to act on its data,” explains Yüzbaşıoğlu.
• Identify Growth Opportunities: With a budget in place, you can identify the most profitable projects for your company. Use your budget data over time to see where current resource allocation provides the most payoff. As Yüzbaşıoğlu says, “You can use budgeting to create assumptions about your business projections by measuring the effects of different investments on your business. For example, you can make conclusions about how much revenue an investment in sales will bring in with the information gathered from your marketing efforts. By evaluating different scenarios, you can consider your options for best achieving your goals. Observing different scenarios will soon help you find which strategies work best for your business.”
• Weather Leaner Business Times: All businesses should expect to encounter lean times. Having a budget in place can help you stay afloat by tracking which times are historically slow and by establishing an emergency fund. Knowing when to spend your money can be just as important as what you spend it on.

• Manage Risk: A well-crafted budget can help you to identify potential risks by gaining visibility into your spending. If you don’t track your money, it is easy to spend much more than you had planned (on an unsound investment). “Looking ahead is important for risk management ,” says Yüzbaşıoğlu. “Budgeting is a good way of looking ahead and contains similar methodologies as risk management. A budget allows you to look ahead and see how your activities in different areas will affect the company’s cash flow, earnings, and profitability.”
• Measure Performance: Having access to current and historical financial data from your business allows you to measure financial performance year over year. Without tracking this information, you cannot know which goals you are meeting. “Budgets are the most important tools that managers use to measure how well an organization is doing. Although budgets are commonly perceived to exist for financial purposes only, they can also be key tools to provide insight into how an organization and its departments are performing. Identifying variances — such as differences in expenses and costs and increase or decrease in sales and profits — will give a good overview to management about the performance of the company and its departments,” explains Yüzbaşıoğlu.
• Set Company Goals: A budget is a great place to start goal setting. Whether you aim to spend less over time or drive more sales, a budget gives you concrete numbers on which to base your financial goals. “When all parties are on the same page about the strategic goals of the company and the means of attaining them, it is much simpler to monitor success and work together to keep the organization on track to achieve its goals,” suggests Mains.

What Should a Small Business Budget Include?

A small business budget should include all income and expenses the business accrues over a given period. These numbers may change month to month, so it is important to either use an average, or to overestimate expenses and underestimate income.

Linn Atiyeh, the CEO and Founder of Bemana , highlights some major small business budget expenses that may not be immediately obvious. “[The expenses] need to include everything, from the employees themselves to the office spaces that they work in. They need to include technology, software, onboarding, training, client acquisition, insurance payments, marketing, product development, employee compensation, and any other anticipated costs,” she says.

The following bullets outline what to include in your budget:

• All Income and Expenses: Your budget should consider the entirety of your income and expenses. Note fixed and variable costs. It may also be beneficial to keep track of which expenses you can easily cut during lean times.
• Small Business Financial Plan: When creating your budget, consult your financial plan. If you do not have one, create an income statement and a cash flow statement . “You must incorporate your cash flow in your projections. Cash flow refers to the total amount of money that flows into and out of a firm. If you have positive cash flow in your firm over a certain period of time, this means that more money is flowing into your business than is leaving it,” says Mains. To learn more, read our how-to guide on creating a small business financial plan.
• Historical Sales Numbers: If you have them, use your historical sales numbers to project your income during the same time period in the future. If you don’t have historical data, start tracking it. As you continue to track this information, you will get a better idea of how much money your company is making and spending at different times of the year.
• Sales Forecasts: Create a sales forecast and use it to estimate your projected income. This information will help give you a target number for your budget.
• Emergency Fund: Any strong budget will include some wiggle room for emergencies and surprise expenses. Most sources recommend keeping three to six months’ worth of business expenses in an emergency fund — but remember that some money saved is better than none at all.
• Seasonal and Industry Trend Information: Most industries have slow seasons and busy seasons, and it is important to know when those times are. If you don’t have this information from your own business, a quick Google search can often tell you the answer.
• Growth Projections: Factor any expectations for major growth into your budget, such as opening a new storefront, buying new equipment, or hiring and training a new department.

How to Create a Budget for a Small Business

To create a budget for your small business, determine how much money your company spends and makes, and estimate how it will do so in the future. We’ve outlined how to create a budget in the steps below:

1. Gather Your Financial Information

This includes all income and expense information from previous years and any previous budget information you may have.

“To begin with, collect financial data, predictions, and market analysis to aid in the development of your small company's budget planning,” suggests Lattice Hudson, Business Coach and Owner of Lattice and Co . “To design your budget, consider the company's overall business and overall strategy in addition to the crucial financial data and analytics.”

2. Add Up Your Income

Use a small business budget template or spreadsheet to itemize and add up your income. Consider using a tool that tracks itemized income monthly so that you can more easily note changes over time.

3. Subtract Fixed Costs

Your fixed costs won’t change month to month, so they are the easiest to subtract from your income. Fixed costs might include rent, salaried employees, and non-variable utilities.

4. Determine and Subtract Variable Expenses

Not all costs are fixed, so you may need to do a little digging to determine some of your expenses. Calculate how much the company spent on hourly employees, variable utilities, and break room snacks and business lunches. 

“Variable costs are those that change from month to month depending on your company's success, [such as] consumption-based utilities, delivery charges, transport costs, and sales commissions. When your earnings are greater, you may spend more on variable costs, but when your earnings are lower, you should aim to cut back where you can,” says Hudson.

5. Profit and Loss Statement

Prepare a profit and loss statement from the data you’ve collected. Outline how much your company made and spent in a given time period. This will be the first indicator of what your budget numbers should look like.

6. Outline a Forward-Looking Budget

Create your budget using the numbers from historical profit and loss statements. Your income and expenses may grow or shrink over time, so it is important to calculate an average or to add a buffer to your expenses. Your budget should always have money left over for incidentals, as well as allocation to an emergency fund. 

Hays Bailey, the CEO and Founder of Sheqsy , recommends that you also include allocations for expansions or growth if you can see either on the horizon.

7. Review on a Schedule

Review your budget periodically. Track your income and expenses monthly, and update your budget as things change. “Over time, you will gain a better understanding of your company's operations and will be able to make more informed decisions regarding your budgeting plan,” says Hudson.

How to Create a Small Business Budget Spreadsheet in Excel

Microsoft Excel makes it easy to organize and chart your small business budget over time. The following tutorial lays out step by step how to use a template in Excel to add up your income and expenses and determine your business’s cash flow.

Gather and Organize All Relevant Financial Information for Your Business

To start your budget, you will need to gather and organize all of your financial information for the previous period. This includes income statements, expense reports, cash flow documentation, and any other relevant documents. If this is your first budget and you do not have these items, organize your bank statements, invoices, payroll information, and receipts. 

By organizing your data into these documents, each month becomes easier to track than the last. The more you stay organized, the simpler it will be to maintain your budget.

Download a Small Business Budget Template

• Download the small business budget template for Microsoft Excel.

Record Your Monthly Income

Record Your Monthly Expenses

Record Your Cash Flow

Save and Update Your Budget Regularly

Store your budget template on an accessible drive and update it regularly. Small businesses should update their budget and cash flow as often as possible to stay up to date.

Small Business Budget Example

Download Small Business Budget Example Microsoft Excel | Google Sheets

In this example of a small business budget, we’ve listed sample income, expense, and cash flow information using categories that are relevant to a small retail business. This template is fully customizable and can be used for a small business in any industry. You can also download a blank version of this template in the small business budget starter kit below.

Tips for Creating a Small Business Budget

Creating a budget for your small business can be daunting. To help you get started, we’ve gathered expert tips, from finding a mentor to setting realistic goals.

• Be Realistic: Keep all financial estimates in the realm of reality. Use historical financial data from your own past whenever possible. “My best tip is to avoid any wishful thinking or dreaming about best-case scenarios because it’s always better to use the real data from years past and to be realistic — you’ll avoid disappointment and tricky financial situations that way,” suggests Light.
• Note Changing Costs: Products and services don’t always cost the same amount every year. Be sure that the expenses listed in your budget are accurate at all times. “Be very mindful of the rapid rate at which prices can change and to get as many quotes as possible to inform your budget,” says Atiyeh. “On the first of these points, you may incorrectly assume that the amount you paid for a service in the past is still a good indicator of how much it would cost today. However, services are priced based on a multitude of factors, such as demand and market circumstances. Keep this in mind when creating a budget.”
• Find a Mentor: Doing so can cut down on the time it might take you to learn about business budgeting on your own. “Find someone who has experience in making budgets. Making a budget is technical and it requires experience if you want it to be done right. Of course, you are also allowed to do it on your own, but expect that it is going to take time and that you are in for lots of revisions,” warns Bailey.
• Overestimate Your Costs: Overestimating your costs helps ensure that your finances aren’t threatened when surprises come up or projects go over budget. You will be much better equipped to weather financial hardship if you’ve made room in your budget to respond to unexpected changes. “If your company works on a project-by-project basis, you are well aware that every customer is unique and no two projects will be precisely the same in their outcome. It is often impossible to forecast when a project may run over budget,” says Mains. “So much of running a company is about anticipating and responding to the unexpected. For small company owners, failure to predict an expenditure or its scale may be devastating and may cause the organization to become crippled before it has had a chance to mature and develop. Company owners must overestimate their costs to protect themselves from financial risk. This is a survival strategy that will assist business owners to protect themselves against danger and failure.”

What Specific Types of Businesses Should Consider when Budgeting for a Small Business

Budgeting for any business involves adding up income, subtracting expenses, and identifying where to spend and save money. Because different industries require different strategies, we’ve created a list of things to consider for specific small business types.

“One thing that is unique to small businesses as a whole is that there are so many different types of businesses. This means that there is no one-size-fits-all budget plan for small businesses. Each business should tailor its budget plan to its own specific needs and circumstances,” explains Lindsey Hyland, Founder of Urban Organic Yield .

• Seasonal Businesses: Some small businesses, such as those based around holidays or gardening, operate at a much higher business volume at certain times of the year. These businesses need to consider that their busy season will bring in much more income than their slow season(s). One way to tackle this is to take an average of your monthly income for the year and use that as your monthly operating budget. Don’t project based on the biggest numbers — use the smaller numbers or an average. For these businesses, it is especially important to establish an emergency fund so that a surprise expense during the slow season doesn’t become a catastrophe.
• Recruitment and Staffing: Businesses that deal with recruitment and staffing need to have a finger on the pulse of the businesses they work with. Do outside research into the growth or downscaling of other businesses to determine budget numbers for a given period. “Since my company is in the industrial and equipment recruiting industry, one unique challenge that we face is having to incorporate the needs of other businesses into our budget. For instance, it's important that we stay mindful of how much these businesses are upscaling or downscaling their operations at any given time, as that directly impacts the provision of our services,” says Atiyeh.
• E-commerce: Online businesses may have fewer fixed costs, such as rent, but may have more variable ones. Shipping costs, shipping zones, import taxes, and shipping supplies will change based on sales volume, so find an average or inflated number that works for these budget items. Companies that operate exclusively online should also invest in a well-made, working website and have a system in place for potential returns. These two things will help improve remote customer service, which can lead to more sales — and a larger budget — in the future.
• Nonprofits: Not-for-profit businesses are funded in a variety of ways, including through grants, donations, and dues. For these businesses, it is even more important to keep the budget as realistic as possible at all times, as there is commonly less money to move around. For more information and to help keep your budget balanced, peruse our list of free nonprofit budget templates .
• Inventory Business: Remember that it can be very expensive to keep large amounts of inventory on hand. Buying more of a product to sell can sometimes be cheaper because of the economy of scale, but ensure you have the space and capacity to hold on to things that don’t sell right away. Consider that you may need to spend more on rent and temperature control for a place to store these items.
• Custom Orders: The price of a custom order is not only the cost of the finished product, but a combination of factors. Determine a cost for your time and labor for conception, execution, materials, and delivery, and factor those into your expenses.
• Startups: Budgeting for a company with no existing financial history can be tough. Company owners will need to do research on the industry and use those numbers to create a rough estimate for their budget. When you are estimating a budget from scratch, be sure to overestimate your costs to mitigate risks. It is always a good idea to ask professionals and people with experience. Visit this list of free customizable startup budget templates to get started.
• Construction: Construction companies need to factor in the cost of all associated permits and insurance on top of all of the general costs of doing business. Permits and insurances may change based on the specific job you are doing, so it is critical to factor those costs into the relevant monthly budget. To help keep you organized, check out this list of free construction budget templates .
• Service: Businesses based on service need to put a larger portion of their budget toward staff training and retention. Better employees mean better service, and much of an employee's ability comes from their training. Additionally, you do not want to lose the valuable employees you spend time and money training, so these businesses need to factor in rising pay scales for more qualified staff.
• All Small Businesses: Do not forget to factor in taxes and fees involved in running your business. If you don’t know what they are, ask a professional for help. “There are a shocking number of people that do not make any self-employment tax payments to the IRS for lack of fear or know-how,” says Stevenson.

How to Manage a Small Business Budget

Manage your small business budget by spending within your means and saving money where you can. Make sure your budget is as realistic as possible, and update and revise it on a regular basis.

• Spend Within Your Means: Whenever possible, do not spend more money than you make. Use loans and credit wisely so as not to dig yourself into a hole. “Make do with what you have, start small with the free versions of software before you upgrade. Save for equipment. Make room in the budget later if you can’t afford it now,” advises Stevenson.
• Get Multiple Quotes: When you work with other businesses, it is in your best interest to get multiple quotes. You can use these quotes to negotiate the prices of goods or services that you need to run your own business, and save money in your budget. “By getting as many quotes as possible, you can build a more accurate understanding of the true prices of what you'll need throughout the period of time that you're budgeting for. By getting quotes from several sources rather than just one or two, you can make sure that your estimates are fair and accurate,” suggests Atiyeh.
• Revisit Your Budget Regularly: Circumstances can easily change from month to month or year to year. “The best way to stay on budget is to revisit the budget regularly. Budgets shouldn’t be set and then put away, they should be consistently reassessed and adjusted. If you’re committed to tweaking and allowing your budget to evolve with a watchful eye, you’re far more likely to stay within its bounds,” says Light.
• Be Realistic from the Outset: It is easy to get carried away with lofty goals and underestimated expenses. The closer your budget reflects reality, the easier it will be to stick to the plan. “Don’t underestimate expenses just to make your budget look conservative, because a budget that’s unrealistic is so much worse than not having a budget at all. It is misleading and it can cause lots of problems in the long run,” warns Bailey.

How to Do a Small Business Budget Efficiently

There are three key ways to help ensure that you manage your small business’s budget efficiently: Use the tools that are available to you, review your financial data on a schedule, and seek help when you need it.

• Use Software Tools: There are many software tools that can help you to create a budget. Many offer free trials so that you can find the one that works best for you. You may also find that a template suits your needs.
• Hire Help: Consider using the professional services of a financial advisor, or hire an accountant to manage your budget. For many businesses, hiring someone to manage the money is an inevitability that should be considered sooner than later.
• Create a Review Schedule: Small businesses should record budgets monthly. Track and store your monthly budget data so that you can reference it for future months and make changes as needed.

Small Business Budget Starter Kit

Download Small Business Budget Starter Kit

We’ve created this small business budget starter kit to help you get started creating and maintaining a budget. We’ve included a blank budget template from the example above, plus powerful cash flow and income statement templates to help keep you organized and on track. We’ve also included a customizable budget checklist so that you can ensure you’re tracking all of the information you need, every time.

Small Business Budget Template

Download Small Business Budget Template Microsoft Excel | Google Sheets | Smartsheet

Use this blank small business template to calculate your income, expenses, and a simplified cash flow. This powerful template adds up your itemized income and expenses each month, giving you a running total while in progress and a yearly total once completed.

Small Business Budget Checklist

Download Small Business Budget Checklist Microsoft Excel | Adobe PDF | Google Sheets

This customizable small business budget checklist will help ensure that you’ve included all income and expenses in your monthly budget. The checklist includes a list of some of the most common business expenses, but you can edit it as needed.

Small Business Income Statement Template

Download Small Business Income Statement Template Microsoft Excel | Google Sheets

Use this small business income statement template to track your company’s total income and expenses over time. Customize it to track by month, quarter, or year, and use it to complete the income and expense information on your budget template.

Small Business Cash Flow Statement Template

Download Small Business Cash Flow Statement Template Microsoft Excel | Google Sheets

Use this small business cash flow statement template to follow your cash income and expenses. Input your cash flow in the appropriate cell, and compare the current to the previous time period. The template will generate your total cash payments and ending cash position, which will help you fill in your budget template.

Streamline Small Business Budgeting Real-Time Work Management in Smartsheet

Discover a better way to connect your people, processes, and tools with one simple, easy-to-use platform that empowers your team to get more done, faster.

With Smartsheet, you can align your team on strategic initiatives, improve collaboration efforts, and automate repetitive processes, giving you the ability to make better business decisions and boost effectiveness as you scale. 

When you wear a lot of hats, you need a tool that empowers you to get more done in less time. Smartsheet helps you achieve that. Try free for 30 days, today .

Connect your people, processes, and tools with one simple, easy-to-use platform.

• Search Search Please fill out this field.
• Small Business

6 Steps to a Better Business Budget

A top-notch budget can help propel your business success

Yarilet Perez is an experienced multimedia journalist and fact-checker with a Master of Science in Journalism. She has worked in multiple cities covering breaking news, politics, education, and more. Her expertise is in personal finance and investing, and real estate.

You've just purchased or opened a small business and you know your trade. But when it comes to bookkeeping—and more specifically, budgeting —your skill set is lacking. The good news is that it is possible to come up with a budget (or at least a good estimation of what will be needed in terms of dollars and cents) fairly easily.

Estimating and matching expenses to revenue (real or anticipated) is important because it helps small business owners to determine whether they have enough money to fund operations, expand the business, and generate income for themselves. Without a budget or a plan, a business runs the risk of spending more money than it is taking in, or conversely, not spending enough money to grow the business and compete.

Key Takeaways

• A business budget helps owners determine if they have enough money to fund operations, expand, and generate income.
• Without a budget, a company runs the risk of spending money it doesn't have, not spending enough to compete, or failing to build a solid emergency fund.
• To create a budget, check industry standards to determine the average costs of doing business and create a spreadsheet estimating the amount of money you'll need to allocate toward your costs.
• Factor in some slack in your budget to cover unexpected costs and review areas where you could cut costs if times get tough.
• Review your budget every few months and shop around for new suppliers to save money on products or services for your business.

Getting Started With a Business Budget

Every small business owner tends to have a slightly different process, situation, or way of budgeting. However, there are some parameters found in nearly every budget that you can employ.

For example, many business owners must make rent or mortgage payments. They also have utility bills, payroll expenses, cost of goods sold (COGS) expenses (raw materials), interest, and tax payments. The point is every business owner should consider these items and any other costs specifically associated with the business when setting up shop or taking over an existing business.

With a business that is already up and running, you can make assumptions about future revenue based on recent trends in the business. If the business is a startup , you'll have to make assumptions based on your geographic area, hours of operation, and by researching other local businesses. Small business owners can often get a sense of what to expect by visiting other businesses that are for sale and asking questions about weekly revenue and traffic patterns.

After you've researched this information, you should then match the business's revenue with expenses. The goal is to figure out what an average weekly expense for overhead, utilities, labor, raw materials, etc. would look like. Based on this information, you may then be able to estimate or forecast whether you'll have enough extra money to expand the business or to tuck away some money into savings. On the flip side, owners may realize that in order to have three employees instead of two, the business will have to generate more in revenue each week.

These six simple tips will help you put together a top-notch small business budget:

1. Check Industry Standards

Not all businesses are alike, but there are similarities. Therefore, do some homework and peruse the internet for information about the industry , speak with local business owners, stop into the local library, and check the Internal Revenue Service (IRS) website to get an idea of what percentage of the revenue coming in will likely be allocated toward cost groupings.

Small businesses can be extremely volatile as they are more susceptible to industry downturns than larger, more diversified competitors. So, you only need to look for an average here, not specifics.

2. Make a Spreadsheet

Prior to buying or opening a business, construct a spreadsheet to estimate what total dollar amount and percentage of your revenue will need to be allocated toward raw materials and other costs. It's a good idea to contact any suppliers you'd have to work with before you continue on. Do the same thing for rent, taxes, insurance(s), etc. It's also important you understand the different types of budgets you'll need to set up for your small business and how to implement them.

3. Factor in Some Slack

Remember that although you may estimate that the business will generate a certain rate of revenue growth going forward or that certain expenses will be fixed or can be controlled, these are estimates and not set in stone. Because of this, it's wise to factor in some slack and make sure that you have more than enough money socked away (or coming in) before expanding the business or taking on new employees.

4. Look to Cut Costs

If times are tight and money must be found somewhere in order to pay a crucial bill, advertise, or otherwise capitalize on an opportunity, consider cost-cutting . Specifically, take a look at items that can be controlled to a large degree. Another tip is to wait to make purchases until the start of a new billing cycle or to take full advantage of payment terms offered by suppliers and any creditors. Some thoughtful maneuvering here could provide the business owner with much-needed breathing and expansion room.

5. Review the Business Periodically

While many firms draft a budget yearly, small business owners should do so more often. In fact, many small business owners find themselves planning just a month or two ahead because business can be quite volatile, and unexpected expenses can throw off revenue assumptions. Establishing a budget planning calendar can be an effective tool for business owners to ensure they have enough capital to meet their business needs.

6. Shop Around for Services/Suppliers

Don't be afraid to shop around for new suppliers or to save money on other services being performed for your business. This can and should be done at various stages, including when purchasing or starting up a business, when setting annual or monthly budgets, and during periodic business reviews.

The Bottom Line

Budgeting is an easy, but essential process that business owners use to forecast (and then match) current and future revenue to expenses. The goal is to make sure that enough money is available to keep the business up and running, to grow the business, to compete, and to ensure a solid emergency fund.

University of California, Irvine, Accounting & Fiscal Services. " Understanding Fiscal Years and Fiscal Periods ."

• Terms of Service
• Editorial Policy
• Privacy Policy

Get expert insights delivered straight to your inbox.

How to Create a Basic Business Budget

8 Min Read | Aug 28, 2024

You’d never intentionally set your business up to fail, right? But if you don’t know your numbers and how to make a business budget, that’s exactly what you’re doing. Money problems and bad accounting are two reasons why many small businesses don’t make it past their first five years. 1

Talking about budgets can feel overwhelming. We get it. For a lot of business leaders, it’s a lot more comfortable dreaming up big ideas and getting stuff done than digging into numbers. But you can’t set yourself up for steady growth until you have a handle on the money flowing in and out of your company. You also can’t enjoy financial peace in your business.

Not a numbers person? That’s okay. Follow the simple steps below to learn how to create a budget for a business and manage your finances with confidence. We’ll even give you a link to an easy-to-use small-business budget template in the EntreLeader’s Guide to Business Finances .

But before we get to that, let’s unpack what a budget is and why you need one.

Don't Let Your Numbers Intimidate You

With the EntreLeader’s Guide to Business Finances, you can grow your profits without debt—even if numbers aren’t your thing. Plus, get a free business budget template as part of the guide!

What Is a Business Budget?

A business budget is a plan for how you’ll use the money your business generates every month, quarter and year. It’s like looking through a windshield to see the expenses, revenue and profit coming down the road. Your business budget helps you decide what to do with business profit, when and where to cut spending and grow revenue, and how to invest for growth when the time comes. Leadership expert John Maxwell sums it up: “A budget is telling your money where to go instead of wondering where it went.”

But here’s what a business budget is not: a profit and loss (P&L) report you read at the end of the month. Your P&L is like a rearview mirror—it lets you look backward at what’s already happened. Your P&L statement and budget are meant to work together so you can see your financial problems and opportunities and use those findings to forecast your future, set educated goals, and stay on track.

Why Do I Need to Budget for My Business?

Creating a budget should be your very first accounting task because your business won’t survive without it. Sound dramatic? Check this out: There are 33.2 million small businesses in the United States. Out of the small businesses that opened from 1994 to 2020, 67.7% survived at least two years. But less than half survived past five years. 2    The top reasons these businesses went under? They hit a wall with cash-flow problems, faced pricing and cost issues, and failed to plan strategically . 3

As a business owner, one of the worst feelings in the world is wondering whether you’ll be able to make payroll and keep your doors open. That’s why we can’t say it enough: Make a business budget to stay more in control and have more financial peace in running your business.

A budget won’t help you earn more money, but it will help you:

• Maximize the money you’ve got
• Manage your cash flow
• Spend less than your business earns
• Stay on top of tax payments and other bills
• Know if you’re hitting your numbers so you can move at the true speed of cash

How to Create a Budget for a Business

Your ultimate goal is to create a 12–18-month business budget—and you will get there! But start by building out your first month. Don’t even worry about using a fancy accounting program yet. Good ol’ pen and paper or a simple computer document is fine. Just start! Plus, setting up a monthly budget could become a  keystone habit  that helps kick-start other smart business habits.

Here’s how to create your first budget for business:

1. Write down your revenue streams.

Your revenue is the money you earn in exchange for your products or services. You’ll start your small- business budget by listing all the ways you make money. Look at last month’s P&L—or even just your checking account statement—to help you account for all your revenue streams. You’re not filling in numbers yet. Just list what brings in revenue.

For example, if you run an HVAC business, your revenue streams could be:

• Maintenance service calls
• Repair services and sales
• New unit installation
• Insulation installation
• Air duct cleaning

2. Write down the cost of goods sold (if you have them).

Cost of goods is also called inventory. These expenses are directly related to producing your product or service. In the HVAC example, your cost of goods would be the price you pay for each furnace and air conditioning unit you sell and install. It could also include the cost of thermostats, insulation and new ductwork.

3. List your expense categories.

It’s crazy how much money can slip through the cracks when we’re not careful about putting it in the budget. Think through  all  your business expenses—down to the last shoe cover your technicians wear to protect your customers’ flooring during house calls. Here’s a list of common business budget categories for expenses to get you started:

• Office supplies and equipment
• Technology services
• Training and education

Related articles : Product Launch: 10 Questions to Ask Before You Launch a New Product New Product Launch: Your 10-Step Checklist

4. Fill in your own numbers.

Now that you have a solid list of revenue and expense categories, plug in your real (or projected) numbers associated with them. It’s okay if you’re not sure how much you’ll sell just yet or exactly how much you’ll spend. Make an educated guess if you’re just starting out. If your business has been earning money for a while, use past P&L statements to guide what you expect to bring in. Your first budget is about combining thoughtful guesswork with history and then getting a more realistic picture month over month.

5. Calculate your expected profit (or loss). 

Now, number nerds and number haters alike—buckle in. We’re about to do some basic accounting so you know whether you have a profit or loss. This is your chance to figure out exactly how much you’re spending and making in your business.

Take your  gross revenue (the total amount of money you expect to make this month) and subtract your expenses and  cost of goods sold  to find your profit or loss. Here’s what that calculation looks like:

Revenue - Expenses - Cost of Goods Sold = Profit or Loss

Don’t freak out if your first budget shows a loss. That actually happens a lot with your first few monthly budgets. You’re learning and getting context on what’s coming in and going out so you can make adjustments. Keep doing your budget, and before you know it, you’ll be a rock star at telling your money where to go, planning for emergencies ,  investments and opportunities , and building momentum.  

6. Review your budget often. 

Whew! Once you get that first business budget under your belt, take a deep breath and celebrate. You’ve just done something huge for your business! (You’ll also be happy to know, budgeting gets easier from here since you can copy and paste your first one and tweak your income and expenses each month.)

But here’s the thing: Your budget can’t just sit in a drawer or on your computer. You’ve got to look at it consistently to make sure you’re actually following it.

Weekly Review

At least once a week, someone in your business (whether it’s you, a qualified team member or a bookkeeper) needs to track your transactions so you know what’s happening with your money all month. Then you can make adjustments before you have more month than money.

Every time you review your budget, ask yourself these three questions:

• Are we on target to hit our revenue goal this month?
• If not, what we can change to get there?
• Are there any expenses we can cut or minimize?

Monthly Review

You also need to review your business budget when you close your books every month to compare it to your actuals—your P&L. Otherwise, how can you know how you’re doing?

7. Work toward a 12–18-month budget.

Now that you’ve created your first month’s budget, move on to the next one. You’ve got this! The more budget-building reps you get in, the better you’ll be at looking forward and planning for growth. In no time, you’ll reach that ultimate goal of a 12–18-month budget. Just keep adjusting as you go based on all you’re learning about getting an accurate road map for your finances.

As you start owning your numbers, remember: It’s okay if you’re a little intimidated by the process of accounting and making a budget for business. But it’s not okay to avoid the financial details that will make or break you. So just keep applying the basics we covered and keep moving forward.

Follow the steps above to create your budget, and review it often to stay on track.

Want a tool to make budget building simpler? Check out the EntreLeader’s Guide to Business Finances. It includes an easy-to-use small-business budget template in the extra resources section.

What are the benefits of budgeting?

A business budget will help you:

• Make informed, strategic decisions
• Invest in under-resourced areas
• Trim over-resourced areas
• Plan for the future
• Set goals and track your progress

Does using a small-business budget template save time?

Yes! Using a small-business budget template helps you plug in the numbers you need to operate with more confidence and fewer wrong turns. Check out the small-business-budget template inside our EntreLeader’s Guide to Business Finances .

How do I budget if I own a seasonal business?

Just like farmers put extra hay in the barn to cover leaner months, if you’re a seasonal business owner, you need to set aside resources in times of plenty to cover months your business turns down. Use your P&L statements to go back in time and look at financial performance year over year. Then, create your business budget based on what you learn and on any changes you see coming. You can also go to trade conferences to get an idea of your industry’s seasonal benchmarks.

Did you find this article helpful? Share it!

About the author

EntreLeadership

EntreLeadership is the part of Ramsey Solutions that exists to help small-business owners thrive by mastering themselves, rallying their teams, and imposing their will on the marketplace. Thousands of leaders use our proven EntreLeadership System and resources to develop as leaders and grow their businesses. These resources include The EntreLeadership Podcast , EntreLeadership Elite digital membership , books, live events, coaching sessions and business workshops. Learn More.

7 Tips for How to Run a Business Debt-Free

True or false: Running a business requires debt. The answer? False. The truth is, you can’t run a business if you’re broke—and debt increases your risk of going broke when a storm hits. Here’s how to run a business debt-free.

How to Create a Profit-Sharing Plan

It's easy to feel discouraged when trying to compete for top talent and keep your team happy. Learn how a profit-sharing plan can help you build and keep an awesome team even when the market shifts.

To give you the best online experience, Ramsey Solutions uses cookies and other tracking technologies to collect information about you and your website experience, and shares it with our analytics and advertising partners as described in our Privacy Policy. By continuing to browse or by closing out of this message, you indicate your agreement.

How to Create a Small Business Budget in 5 Simple Steps

Want to protect the financial health of your small business? You need a business budget. Here's how to create one.

When you build a business, there are a lot of things to stay on top of, from marketing and finding new  clients  to building a website and establishing your digital presence. But there’s one element that you want to stay on top of from the very beginning—and that’s your business budget.

Having a detailed and accurate budget is a must if you want to build a thriving, sustainable business. But how, exactly, do you create one? What are the steps for business budget planning?

As a small business owner, let’s take a look at how to create a business budget in five simple, straightforward steps.

What’s a Business Budget—and Why Is It Important?

Before we jump into creating a business budget, let’s quickly cover what a business budget is—and why it’s so important for small businesses.

A business budget is an overview of your business funds. It outlines key information on both the current state of your finances (including income and expenses) and your long-term financial goals. Because your budget will play a key role in making sound financial decisions for your business, it should be one of the first tasks you tackle to improve business success.

And, as a  financially savvy owners, you’ll also want to have a budget in place to help you:

• Make sound financial decisions.  In many ways, your business budgets are like a financial road map. It helps you evaluate where your  business finances  currently stand—and what you need to do to hit your financial goals in the future for business growth.
• Identify where to cut spending or grow revenue.  Your business budgets can help you identify areas to decrease your spending or increase your revenue, which will increase your  profitability  in the process, outline unexpected costs, and help your sustain your business goals.
• Land funding to grow your business.  If you’re planning to apply for a business loan or raise funding from investors, you’ll need to provide a detailed budget that outlines your income and expenses.

Now that you understand why budget creation is so important to your business decisions, let’s jump into how to do it.

Business Budget Step 1: Tally Your Income Sources

First things first. When building a small business budget, you need to figure out how much money your business is bringing in each month and where that money is coming from – this will hep create an operating budget based on your business income.

Your sales figures (which you can access using the Profit & Loss report function in FreshBooks) are a great place to start. From there, you can add any other sources of income for your business throughout the month.

Your total number of income sources will depend on your business model.

For example, if you run a  freelance  writing business, you might have multiple sources of income from:

• Freelance writing projects
• A writing course you sell on your website
• Consulting with other writers who are starting small businesses

Or, if you run a brick-and-mortar retail business, you may only have one source of income from your store sales.

However many income sources you have, make sure to account for any and all income that’s flowing into your business—then tally all those sources to get a clear picture of your total monthly income to build your master business budget template.

Business Budget Step 2: Determine Fixed Costs

Once you’ve got a handle on your income, it’s time to get a handle of your costs—starting with fixed costs.

Your fixed costs are any expenses that stay the same from month to month. This can include expenses like rent, certain utilities (like internet or phone plans), website hosting, and payroll costs.

Review your expenses (either via your bank statements or through your FreshBooks reports) and see which costs have stayed the same from month to month. These are the expenses you’re going to categorize as fixed costs.

Once these costs are determined, add them together to get your total fixed and variable costs expense for the month.

TIP:   If you’re just starting your business and don’t have financial data to review, make sure to use projected costs. For example, if you’ve signed a lease for office space, use the monthly rent you will pay moving forward.

Business Budget Step 3: Include Variable Expenses

Related articles.

Variable costs don’t come with a fixed price tag—and will vary each month based on your business performance and activity. These can include things like usage-based utilities (like electricity or gas), shipping costs, sales commissions, or travel costs.

Variable expenses will, by definition, change from month to month. When your profits are higher than expected, you can spend more on the variables that will help your business scale faster. But when your profits are lower than expected, consider cutting these variable costs until you can get your profits up.

At the end of each month, tally these expenses. Over time, you’ll get a sense of how these expenses fluctuate with your business performance or during certain months, which can help you make more accurate financial projections and budget accordingly.

Business Budget Step 4: Predict One-Time Spends

Many of your business expenses will be regular expenses that you pay for each month, whether they’re fixed or variable costs. But there are also costs that will happen far less frequently. Just don’t forget to factor those expenses when you create a budget as well.

If you know you have one-time spends on the horizon (for example, an upcoming business course or a new laptop), adding them to your budget can help you set aside the financial resources necessary to cover those expenses—and protect your business from unexpected costs in the form of a sudden or large financial burden.

On top of adding planned one-time spends to your budget, you should also add a buffer to cover any unplanned purchases or expenses, like fixing a damaged cell phone or hiring an IT consultant to deal with a security breach. That way, when an unexpected expense pops up (and they always do), you’re prepared!

Business Budget Step 5: Pull It All Together

You’ve gathered all of your income sources and all of your revenue and expenses. What’s next? Pulling it all together to get a comprehensive view of your financial standing for the month.

On your businesses master budget, you’ll want to tally your total income and your total expenses (i.e., adding your total fixed costs, variable expenses, cost of goods, and one-time spends)—then compare cash flow in (income) to cash flow out (expenses) to determine your overall profitability.

Having a hard time visualizing what a business budget looks like in action? Here’s an operating budget example to give you an idea of what your new business budget might look like each month:

A Client Hourly Earnings: $5,000 B Client Hourly Earnings: $4,500 C Client Hourly Earnings: $6,000 Product Sales: $1,500 Loans: $1,000 Savings: $1,000 Investment Income: $500

Total Income: $19,500

Fixed Costs

Rent: $1,000 Internet: $50 Payroll costs: $5,000 Website hosting: $50 Insurance: $50 Government and bank fees: $25 Cell phone: $50 Accounting services : $100 Legal services: $100

Total Fixed Costs: $6,425

Variable Expenses

Sales commissions: $2,000 Contractor wages: $500 Electricity bill: $125 Gas bill: $75 Water bill: $125 Printing services: $300 Raw materials: $200 Digital advertising costs: $750 Travel and events: $0 Transportation: $50

Total Variable Expenses: $4,125

One-Time Spends

Office furniture: $450 Office supplies for new location: $300 December business retreat: $1,000 New time tracking software: $500 Client gifts : $100

One-Time Spends: $2,350

Expenses: $12,900

Total Income ($19,500) – Total Expenses ($12,900) = Total Net Income ($6,600)

Above all, once you have a clear sense of your profitability for the month, you can use it to make the right financial decisions for your small business moving forward.

For example, if you realize you’re in the red and spending more than you earn, you might cut your spending and focus on  finding new clients . Alternatively, if your income is significantly higher than your expenses, you might consider investing your profits back into your business (like investing in new software or equipment).

Use Your Business Budget to Stay on Track

Putting in the work to create a budget for your small business may seem like a hassle. But while it takes a bit of time and energy, it’s worth the extra effort. Thorough business budgeting gives you the financial insights you need to make the right decisions for your business to grow, scale, and prosper in the future.

This post was updated in October 2023

Written by Deanna deBara , Freelance Contributor

Posted on June 20, 2017

Freshly picked for you

Thanks for subscribing to the FreshBooks Blog Newsletter.

Expect the first one to arrive in your inbox in the next two weeks. Happy reading!

•   Bahrain
•   Canada
•   Global
•   Germany
•   India
•   Kenya
•   Mexico
•   Saudi Arabia
•   South Africa
•   United Arab Emirates
•   United Kingdom
•   United States
• Financial Management

How to Create a Business Budget for Your Small Business

According to a study done by CBinsights, a few of the top reasons why small businesses fail include include pricing and cost issues, losing focus and running out of cash. These issues can be prevented by having a realistic budget in place.

Before you can focus on the budget, however, you need to identify what aspects of your business you’d like to improve. This will allow you to decide what can be done with your funds. Based on that list, you can set up short-term and long-term goals.

These goals will be directly affected by your incoming and outgoing cash. A short-term goal can be paying off a debt or purchasing new equipment. Long-term goals, like keeping aside marketing expenses, are crucial because they are connected to the overall growth of your business.

You should be practical about the goals you set. They should be purely based on your business’ capacity to spend and save. Once you have your goals in place, you can create an effective, foolproof budget by following these steps.

1. Analyze costs

Before you start drafting a budget, you must research the operating costs involved in your business. Knowing your costs inside and out gives you the baseline knowledge needed to craft an effective spending plan.

If you create a rough budget and later discover that you need more money for your business activities, this will jeopardize your goals. Your budget should be such that you can increase your revenue and profit enough as your business expands to handle your growing expenses. Your budget should factor in fixed, variable, one-time, and unexpected costs. Some examples of a fixed expense are rent, mortgages, salaries, internet, accounting services, and insurance. Examples of variable costs include cost of goods sold and commissions for labor.

There is not much harm in overestimating the costs involved since you will need enough cash to handle your future expenditures. If your business is new, then you must include start-up costs as well. Planning the budget this way will help you make informed decisions and tackle any unwanted financial surprises.

2. Negotiate costs with suppliers

This step will be useful for those businesses which have been functional for more than a year and are dependent on suppliers to sell products. Before you get started on your yearly budget, have a chat with your suppliers and try getting discounted rates for the materials, products, or services you need before you make your payments.

Negotiations allow you to create trustworthy relationships with your suppliers. This will be helpful when incoming cash is thin. For example, you might have a seasonal business. When you have enough cash saved, you can pay advance amounts to your suppliers as compensation for the times when you are unable to make payments. The main goal here is to find efficient ways to reduce cost of doing business.

3. Estimate your revenue

Many businesses have failed in the past by overestimating revenue and borrowing more cash to meet operational needs. This defeats the very purpose of creating a budget. To keep things realistic, it’s a good idea to analyze previously recorded revenue. Businesses must track revenue periodically on a monthly, quarterly and annual basis.

Your previous year’s revenue figures can act as a reference point for the upcoming year. It’s important to rely solely on this empirical data. This will help you set realistic goals for your team, leading to the eventual growth of your business.

4. Know your gross profit margin

The gross profit margin is the cash you are left with after your business has dealt with all the expenses at the end of the year. It gives insight into the financial health of your business. Here’s an example of why you need to understand this parameter while creating a budget.

Suppose your business made a revenue $5,000,000 and yet there are debts to be paid. At the end of the year, your expenses are more than your revenue, which is not a good sign for a growing business. This tells you that you must identify the expenses that are not benefiting the business in any way and eliminate them. The best way to do this would be to list out the cost of goods sold for all materials and deduct them from the overall sales revenue. This information is needed to get a real picture on how your business is faring, allowing you to increase profit and reduce costs.

5. Project cash flow

There are two components to cash flow : customer payments and vendor payments. You need to balance these two components to keep the cash flowing in your organization.

To do your best to ensure timely customer payments, it’s important to have flexible payment terms and the ability to receive payments through common payment channels. Unfortunately you will need to deal with customers who might not comply to the stated terms. This might affect your cash flow forecast due to missing payments.

You can encourage payment by giving customers a grace period and creating strict business policies for paying late. Beyond this, you must have some money allocated in your budget for ‘bad debt,’ in case the customer never pays.

When you know your incoming cash flow, you can fix an amount for your employee salaries and travel expenses. You can also allocate some money to pay off your fixed vendor expenses. If you are still left with cash, you can then spend on business initiatives such as professional development or new equipment.

6. Factor in seasonal and industry trends

It’s unrealistic to expect that you will achieve every business goal and reach your estimates every month. In an annual cycle, there will be months where your business will be booming, and there may be a few months where sales are slow. Due to seasonal inconsistency and industry trends, you will have to spend cash effectively so that the business isn’t at risk of shutting down during slower periods.

To overcome this challenge while creating a budget, gather insights as to when your business performs better. The aim should be to generate enough revenue during peak months to sustain the business during off seasons.

For example, let’s assume that you are a business owner of a winter clothing company. Your products are on demand only during that season, so most of your revenue comes during that period. For the rest of the year, you can use the earnings to keep the business going and market to specific target groups, like hikers or travelers. This will help you gauge how successful your products are during off seasons, what revenue to expect, and how much to save during your peak periods.

7. Set spending goals

Making a budget is more than just adding your costs and subtracting them from your earnings. How wisely you spend your money determines how well your business will fare. Goals provide a system to check if your money is being spent on the right areas to avoid unwanted expenses.

For example, if you are spending money on stationary that is going unused for operational or marketing efforts, it may be time to cut those costs. This money can be better applied to your marketing campaigns, bringing in more leads and revenue. Gauge and invest in those expenses that would benefit your business in the long run.

8. Bring it all together

Once you have gathered all the information from the previous steps, it’s time to create your budget. After you have subtracted your fixed and variable expenses from your income, you will get an idea of the amount that you can work with. Be prepared to tackle the unexpected one-time expenses that come your way. You can then find ways to use the money effectively to achieve your short-term and long-term goals.

Role of accounting software in budgeting

Budgeting for a business is a large task, which is why you might need assistance. Creating a budget will involve analyzing costs, estimating revenue, and projecting cash flow. Having an accounting system in place will give you real-time information about your finances, helping you to create a feasible budget.

The key to creating a good budget is to evaluate the previous years’ data and draw realistic projections. An accounting system can give you access to all this information in one place, no matter when you need it.

The effectiveness of a budget also depends on how well any projected goals have been achieved by your business. To check this, an accounting system generates financial reports that record your actuals, and those can then be compared with the budget. Comparing your budget with your actuals is an important step to gauge the effectiveness of a budget.

Budgeting is an essential process, especially for small businesses, as it allows business owners to estimate and allocate money for different business activities. Preparing a budget also gives you a clear idea of the money that can be used to achieve business goals and ensure that there is enough in hand to handle a crisis. For small businesses, it might get a bit difficult to make estimations for the whole year as the initial stages of growing an organization are often volatile. In such cases, you can create smaller budget estimates for a duration of two or three months and keep reviewing it for better results. When an accounting system is introduced, the process becomes even more manageable. You can easily handle tasks like projecting cash flow or estimating costs, and you can set realistic goals for your business.

Leave a Reply

Your email address will not be published. Required fields are marked

Experience seamless accounting with Zoho Books

Due to recent expansions in US sanctions against Russia and Belarus as well as existing country-level sanctions in Iran, North Korea, Syria, Cuba, and the Crimea region (each a “sanctioned country”), Zapier will no longer be able to provide services in any sanctioned country starting September 12, 2024. These sanctions prohibit US companies from offering certain IT and enterprise software services in a sanctioned region.

Starting September 12, 2024, Zapier customers will no longer be able to access Zapier services from a sanctioned country. We understand this may be inconvenient and appreciate your understanding as we navigate these regulatory requirements.

• Announcements
• Brainstorming
• Development
• HR Planning
• Infographics
• IT & Operations
• Marketing & Sales
• Meeting & Visual Collaboration
• Product Management
• Production & Manufacturing
• Project Management
• Remote Working
• Research & Analysis
• Software Teams
• Strategy & Planning
• Template Roundup
• Uncategorized

How to Master the Fine Art of Business Planning and Budgeting

Updated on: 5 January 2023

Starting a business is a challenging thing: you have to work hard and do your best to ensure its success. However, the work doesn’t end even when your business actually becomes operational. You still have to do so much more to ensure that it will keep on track.

Of course, it could be hard, especially for the beginners. It seems that you have to keep an eye on so many things and focus on so many urgent tasks every day that there isn’t any time left for business planning and budgeting. However, it is very important to find that time, because business planning and budgeting are actually one of the most important things for business success.

Why so? Because a plan allows you to get a better understanding of how you see your business, how you want to develop it, and so on. When you create a plan, you set targets that you want to achieve as well as define the ways of evaluating the success of your business.

Basically, planning gives you all the necessary tools that you can use to improve your business in the nearest future. However, this happens only when planning is done correctly.

What to Include in Your Annual Plan?

If you want to create a perfect business plan, you have to know what has to be included in it and how big it will be. Of course, there are no strict limitations to a size of a business plan as each business is different. However, if you are doing it for the first time, I recommend starting with a yearly plan: it is not too big and not too short.

A good annual plan has to include the following things:

• an executive summary
• a list of products and services you offer (or plan to offer this year)
• a detailed description of your target market
• a financial plan
• a marketing plan as well as a sales plan
• milestones and metrics
• a description of your management team

In order to write it in the best way possible, you need to spend some time thinking about the current status of your company as well as how it should look like by the end of the year. Describe your target market, think about the goals that have to be achieved this year, about the products and services that have to be launched.

Visualize the information to make it easier for you to see the whole picture (this is especially important for those, who don’t have much experience in planning). You can use charts, and different diagram types such as mind maps to visualize and organize your ideas and plans.

Try choosing a few main goals for your company and add them to the annual plan being as specific as possible: for example, if you want to increase your earnings, you should specify by how much (10%, 15%, etc.). It’s also good to think about the obstacles you might face and come up with some ways to minimize the potential risks that could occur.

Remember that while a business plan has to be specific and detailed when you write it, it shouldn’t remain static by the end of the year. No business is predictable enough for this to happen: you should understand it and prepare to act quickly, adding changes to a business plan if something unexpected happens.

Business Planning Cycle

As I said, typical business planning isn’t a static thing – actually, it’s a cycle that usually looks like this:

• You take some time to evaluate the effectiveness of your business. In order to do so, you should compare its current performance with the last year’s one – or with targets set earlier this year.
• Then you have to think about opportunities that might appear as well as the threats you might face.
• Remember about both successes and failures your business experienced throughout last year. Analyze them and think what can be done to repeat/avoid them.
• Think of the main business goals you would like to achieve and be sure to add them to the new annual plan (or edit the old one according to them).
• Create a budget.
• Come up with budget targets.
• Complete the plan.
• Be sure to review it regularly (every month, every three months, etc.), making changes if necessary.

Repeat the whole cycle.

Business Planning and Budgeting

When a business is still small and growing, it might seem unnecessary to plan its budget. However, it’s crucial if you want to avoid financial risks and be able to invest in opportunities when they appear.

Moreover, with the rapid growth of your business, you might find yourself in a situation where you aren’t able to control all the money anymore. Expansion of the business usually includes the creation of different departments responsible for different things – and each of these departments needs to have its own budget.

As you see, the bigger your business becomes, the more complicated it gets. While it’s okay to not control every cent by yourself, it is still up to you to make sure that your business keeps growing instead of becoming unprofitable. That’s why it’s so important to create a budget plan that allows you to understand the exact income your business brings by the end of the month and the amount of it, you are able to save or spend on different things.

It is important to remember that a business plan is not a forecast in any way. It doesn’t predict how much money you’ll make by the end of the year. Instead, it’s a tool for ensuring that your business will remain profitable even after covering all the necessary expenses.

Moreover, a business plan also ensures that you’ll have the opportunity to invest money into future projects, fund everything that has to be funded this year, and meet all of the business objectives.

Benefits of a Business Budget

The whole budget planning has a lot of benefits:

It allows you to evaluate the success of your business: when you know exactly how much profit your business gave you at the beginning of the year, you are able to compare it with the profit by the end of the year, understanding whether your financial goals have been met or not.

It allows managing money effectively: for example, if you save money for predicted one-time spends, you won’t be caught by surprise by them.

It helps identify the problems before they actually happen: for example, if you evaluate your budget and see that the income left after covering all the expenses is quite small, you’ll understand that you need to make more profit this year.

It helps make smarter decisions, by only investing money that you can afford to invest.

It allows you to manage your business more effectively, allocating more resources to the projects that need them the most.

It helps in increasing staff motivation.

Basically, when you have a budget plan ready, you have your back covered.

How to Create a Budget?

There are so many articles written on how to create a perfect business budget, but most of them narrow down to these 5 simple things:

• Evaluate your sources of income. You have to find out how much money your business brings on a daily basis in order to understand how much money you can afford to invest and spend.
• Make a list of your fixed expenses. These ones repeat every month and their amount doesn’t change. Some people forget to exclude the sum needed to cover these expenses from the monthly income, but it’s important to do so in order to get a clear understanding of your budget.
• Don’t forget about variable expenses. These ones don’t have a fixed price but still have to be paid every month. Come up with an approximate sum you’ll have to pay and include it in your budget.
• Predict your one-time expenses. Every business needs them from time to time, but if you plan your budget forgetting about these expenses, spending money on them could affect it greatly and not in a positive way.
• When you list all the income and expense sources, it’s time to pull them all together. Evaluate how much money you’ll have each month after you cover all these expenses. Then think of what part of that sum you could afford to invest into something.

While a whole process of budget creation might seem too complicated, you still should find time to do it. It’s totally worth the effort – moreover, such a plan could help you not only throughout the next month but also throughout the next year (if your expense and income sources won’t change much).

Of course, it’s still important to review it from time to time, making changes when necessary. However, the review process won’t be as complicated as the creation of a budget plan from scratch.

Key Steps in Drawing up a Budget

If you’ve never created a budget plan before, you could make some budgeting mistakes . However, when it comes to financial planning, the smallest mistake could have a negative impact. The following tips can help you easily avoid most mistakes, making your budget plan more realistic.

• Try to take it slow

The more time you spend on budgeting, the better it is for you. It’s hard to create a flawless budget plan quickly: there’s a big chance you might miss something. That’s why it’s vital to make sure that you’ve listed all the sources of your income and expenses, and are prepared well.

• You can use last year’s data

Last year’s data could help you see the whole picture better: you can compare it with this year’s data, finding out whether your income has increased or decreased. However, you should use it only for comparing and as a guide. You have new goals and resources this year, and the environment you’re working in has changed too, so your current planning and strategies should differ from the ones you used last year.

• Make sure that a budget is realistic

The most important thing about a budget plan is that it has to cover not only predictable expenses but also less predictable ones. Of course, making predictions is hard but using previous data along with some other business plans as examples could make the whole process easier.

A budget also has to be detailed: the information it contains has to allow you to monitor all the key details of your business, be it sales, costs, and so on. You could also use some accounting software for more effective management.

• It’s okay to involve people

If your business is big enough, you probably have some employees responsible for a part of the financial operations. It’s good to involve them in a budget creation process too, using their knowledge and experience to predict some expenses, for example. If the people you involve are experienced enough, the combination of their professionalism and your knowledge will make a budget more realistic and effective.

• Visualizing helps

Various charts and diagrams are so popular in business for a reason: they allow tracking your incomes and expenses easily. For example, you can create one chart based on your plan and another chart based on an actual budget and compare them during planned revisions to see whether your budget plan works just as expected or not.

As I mentioned above, it’s easier to control finances when you are running a small business. Such business needs only one budget that is created for a certain period – in most cases, for a year. Larger businesses, however, require something else. They have various departments, so it is better to create several budgets at once, tailoring each of them to a certain department’s needs.

Don’t Forget to Review!

I’ve already mentioned that a review is an important process of every business planning and budgeting. No matter how good your plan is, it is impossible to predict everything with 100 percent accuracy. Your business will grow and the environment around it will change, so the quicker you’ll react to such changes, the better it is for you.

That’s why you should schedule budget reviews from time to time. I recommend starting with reviewing it every month and then switching to a more comfortable schedule. Every month review can help you notice the flaws of your plan (which is especially important if you don’t have much experience in this kind of thing) as well as understand how stable your business is.

If you see that you don’t have to make changes often, you could start reviewing your plan every three or six months (however, I recommend doing it more often).

You can use various common diagrams to help you . The best thing about diagrams is that they help visualize data well, which is very important when you need to see the whole picture more clearly – and this happens often during budget planning. For example, a diagram or a chart of your company’s income can show you how much your finances have grown during a certain period. Moreover, if you notice certain downfalls in a chart (that aren’t predicted), you’ll be able to react to it quickly, fixing things that went wrong.

What do you need to consider during the whole review process? First, your actual income. Probably it will be different each month: every business has its own peak sales periods and drop sales ones, and you have to find them and remember them for more effective planning next year. It is important to check whether the income matches the one you predicted or not: if not, you have to find out why it happened.

Second, you have to evaluate your actual expenses. See if they differ from your budget, how much do they affect it, why they exceed your expectations (if they do), and so on.

Probably the best thing about reviewing is that it allows you to react to all the unexpected situations quickly, saving your business from the potential troubles and downfalls. So be sure not to skip it.

As you see, writing a business plan is a complex process. You have to be very attentive, to plan everything, starting with your goals and ending with your expenses, to consider so many things and to involve other people in planning if possible. Moreover, you also have to learn all the time, reviewing your plans, making changes, finding the ways to react to unexpected situations.

But while this might look like a tough thing to do, it is very convenient for everyone who wants to manage their business successfully. The planning takes a lot off your shoulders and makes the whole business running process easier. You are able to evaluate the effectiveness of your business by looking at the monthly income increase, at the goals you wanted to achieve, and so on. You are also able to predict the potential downfalls of your business and to use the tools you have to minimize all the risks.

You are able to evaluate the effectiveness of your business by looking at the monthly income increase, at the goals you wanted to achieve, and so on. You are also able to predict the potential downfalls of your business and to use the tools you have to minimize all the risks.

I hope that this guide will help you create strong and realistic budget and business plans, and successfully implement them in running your business. If you have some tips on business and budget planning that you want to share, please do so in the comment section below!

Author’s Bio:

Kevin Nelson started his career as a research analyst and has changed his sphere of activity to writing services and content marketing. Apart from writing, he spends a lot of time reading psychology and management literature searching for the keystones of motivation ideas. Feel free to connect with him on Facebook , Twitter , Google+ , Linkedin .

Join over thousands of organizations that use Creately to brainstorm, plan, analyze, and execute their projects successfully.

More Related Articles

Leave a comment Cancel reply

Please enter an answer in digits: nine + 8 =

Download our all-new eBook for tips on 50 powerful Business Diagrams for Strategic Planning.

Please note that the contents of this site are not being updated since October 1, 2023.

As of October 2, 2023, Acclr Business Information Services (Info entrepreneurs) will be delivered directly by CED’s Business Information Services . To find out more about CCMM’s other Acclr services, please visit this page: Acclr – Business Services | CCMM.

• Advice and guidance
• Starting a business
• Personalized Guidance
• Seminars on Business Opportunities
• Certification of Export Documents
• Market Studies
• Export Financing
• International Trade Training
• Connection with the World Bank
• Trade Missions
• SME Passport
• Export Resources
• Import Resources
• Networking Activities
• Networking Training
• CCMM Member Directory
• Market Studies and Research Services
• Business plan
• Registration and legal structures
• Guidance for Drafting a Business Plan
• Help in Seeking Funding
• News, Grants, and Competitions
• Funding Meet-and-Greet
• Resources for Drafting a Business Plan
• Regulations / Permits / Licences
• Personalized Market Information Research
• Personalized Meetings with Guest Experts
• Government Subsidies and Programs
• Training for your employees
• Employee Management
• Interconnection Program
• Wage Subsidies
• French courses
• Merchant-Student Pairing
• Intellectual property
• Marketing and sales
• Operations management
• Hiring and managing human resources
• Growth and innovation
• Importing and exporting
• Calls for tenders
• Support organizations
• Sale / Closure / Bankruptcy
• Business intelligence
• Business lists and profiles
• Market data
• Market trends
• Business advice
• Business plan management consultant
• Legal structures consultant
• Accounting consultant
• Legal consultant
• Export certification
• Resource centre

Budgeting and business planning

Once your business is operational, it's essential to plan and tightly manage its financial performance. Creating a budgeting process is the most effective way to keep your business - and its finances - on track.

This guide outlines the advantages of business planning and budgeting and explains how to go about it. It suggests action points to help you manage your business' financial position more effectively and ensure your plans are practical.

Planning for business success

The benefits, what to include in your annual plan, a typical business planning cycle, budgets and business planning, benefits of a business budget, creating a budget, key steps in drawing up a budget, what your budget should cover, what your budget will need to include, use your budget to measure performance, review your budget regularly.

When you're running a business, it's easy to get bogged down in day-to-day problems and forget the bigger picture. However, successful businesses invest time to create and manage budgets, prepare and review business plans and regularly monitor finance and performance.

Structured planning can make all the difference to the growth of your business. It will enable you to concentrate resources on improving profits, reducing costs and increasing returns on investment.

In fact, even without a formal process, many businesses carry out the majority of the activities associated with business planning, such as thinking about growth areas, competitors, cashflow and profit.

Converting this into a cohesive process to manage your business' development doesn't have to be difficult or time-consuming. The most important thing is that plans are made, they are dynamic and are communicated to everyone involved. See the page in this guide on what to include in your annual plan.

The key benefit of business planning is that it allows you to create a focus for the direction of your business and provides targets that will help your business grow. It will also give you the opportunity to stand back and review your performance and the factors affecting your business. Business planning can give you:

• a greater ability to make continuous improvements and anticipate problems
• sound financial information on which to base decisions
• improved clarity and focus
• a greater confidence in your decision-making

The main aim of your annual business plan is to set out the strategy and action plan for your business. This should include a clear financial picture of where you stand - and expect to stand - over the coming year. Your annual business plan should include:

• an outline of changes that you want to make to your business
• potential changes to your market, customers and competition
• your objectives and goals for the year
• your key performance indicators
• any issues or problems
• any operational changes
• information about your management and people
• your financial performance and forecasts
• details of investment in the business

Business planning is most effective when it's an ongoing process. This allows you to act quickly where necessary, rather than simply reacting to events after they've happened.

• Review your current performance against last year/current year targets.
• Work out your opportunities and threats.
• Analyse your successes and failures during the previous year.
• Look at your key objectives for the coming year and change or re-establish your longer-term planning.
• Identify and refine the resource implications of your review and build a budget.
• Define the new financial year's profit-and-loss and balance-sheet targets.
• Conclude the plan.
• Review it regularly - for example, on a monthly basis - by monitoring performance, reviewing progress and achieving objectives.
• Go back to 1.

New small business owners may run their businesses in a relaxed way and may not see the need to budget. However, if you are planning for your business' future, you will need to fund your plans. Budgeting is the most effective way to control your cashflow, allowing you to invest in new opportunities at the appropriate time.

If your business is growing, you may not always be able to be hands-on with every part of it. You may have to split your budget up between different areas such as sales, production, marketing etc. You'll find that money starts to move in many different directions through your organisation - budgets are a vital tool in ensuring that you stay in control of expenditure.

A budget is a plan to:

• control your finances
• ensure you can continue to fund your current commitments
• enable you to make confident financial decisions and meet your objectives
• ensure you have enough money for your future projects

It outlines what you will spend your money on and how that spending will be financed. However, it is not a forecast. A forecast is a prediction of the future whereas a budget is a planned outcome of the future - defined by your plan that your business wants to achieve.

There are a number of benefits of drawing up a business budget, including being better able to:

• manage your money effectively
• allocate appropriate resources to projects
• monitor performance
• meet your objectives
• improve decision-making
• identify problems before they occur - such as the need to raise finance or cash flow difficulties
• plan for the future
• increase staff motivation

Creating, monitoring and managing a budget is key to business success. It should help you allocate resources where they are needed, so that your business remains profitable and successful. It need not be complicated. You simply need to work out what you are likely to earn and spend in the budget period.

Begin by asking these questions:

• What are the projected sales for the budget period? Be realistic - if you overestimate, it will cause you problems in the future.
• What are the direct costs of sales – i.e. costs of materials, components or subcontractors to make the product or supply the service?
• What are the fixed costs or overheads?

You should break down the fixed costs and overheads by type, e.g.:

• cost of premises, including rent, municipal taxes and service charges
• staff costs –e.g. wages, benefits, Québec Parental Insurance Plan (QPIP) premiums, contributions to the Québec Pension Plan (QPP) and to the financing of the Commission des normes du travail (CNT)
• utilities – e.g. heating, lighting, telephone
• printing, postage and stationery
• vehicle expenses
• equipment costs
• advertising and promotion
• travel and subsistence expenses
• legal and professional costs, including insurance

Your business may have different types of expenses, and you may need to divide up the budget by department. Don't forget to add in how much you need to pay yourself, and include an allowance for tax.

Your business plan should help in establishing projected sales, cost of sales, fixed costs and overheads, so it would be worthwhile preparing this first. See the page in this guide on planning for business success.

Once you've got figures for income and expenditure, you can work out how much money you're making. You can look at costs and work out ways to reduce them. You can see if you are likely to have cash flow problems, giving yourself time to do something about them.

When you've made a budget, you should stick to it as far as possible, but review and revise it as needed. Successful businesses often have a rolling budget, so that they are continually budgeting, e.g. for a year in advance.

There are a number of key steps you should follow to make sure your budgets and plans are as realistic and useful as possible.

Make time for budgeting

If you invest some time in creating a comprehensive and realistic budget, it will be easier to manage and ultimately more effective.

Use last year's figures - but only as a guide

Collect historical information on sales and costs if they are available - these could give you a good indication of likely sales and costs. But it's also essential to consider what your sales plans are, how your sales resources will be used and any changes in the competitive environment.

Create realistic budgets

Use historical information, your business plan and any changes in operations or priorities to budget for overheads and other fixed costs.

It's useful to work out the relationship between variable costs and sales and then use your sales forecast to project variable costs. For example, if your unit costs reduce by 10 per cent for each additional 20 per cent of sales, how much will your unit costs decrease if you have a 33 per cent rise in sales?

Make sure your budgets contain enough information for you to easily monitor the key drivers of your business such as sales, costs and working capital. Accounting software can help you manage your accounts.

Involve the right people

It's best to ask staff with financial responsibilities to provide you with estimates of figures for your budget - for example, sales targets, production costs or specific project control. If you balance their estimates against your own, you will achieve a more realistic budget. This involvement will also give them greater commitment to meeting the budget.

Decide how many budgets you really need. Many small businesses have one overall operating budget which sets out how much money is needed to run the business over the coming period - usually a year. As your business grows, your total operating budget is likely to be made up of several individual budgets such as your marketing or sales budgets.

Projected cash flow  -your cash budget projects your future cash position on a month-by-month basis. Budgeting in this way is vital for small businesses as it can pinpoint any difficulties you might be having. It should be reviewed at least monthly.

Costs  - typically, your business will have three kinds of costs:

• fixed costs - items such as rent, salaries and financing costs
• variable costs - including raw materials and overtime
• one-off capital costs - purchases of computer equipment or premises, for example

To forecast your costs, it can help to look at last year's records and contact your suppliers for quotes.

Revenues  - sales or revenue forecasts are typically based on a combination of your sales history and how effective you expect your future efforts to be.

Using your sales and expenditure forecasts, you can prepare projected profits for the next 12 months. This will enable you to analyse your margins and other key ratios such as your return on investment.

If you base your budget on your business plan, you will be creating a financial action plan. This can serve several useful functions, particularly if you review your budgets regularly as part of your annual planning cycle.

Your budget can serve as:

• an indicator of the costs and revenues linked to each of your activities
• a way of providing information and supporting management decisions throughout the year
• a means of monitoring and controlling your business, particularly if you analyse the differences between your actual and budgeted income

Benchmarking performance

Comparing your budget year on year can be an excellent way of benchmarking your business' performance - you can compare your projected figures, for example, with previous years to measure your performance.

You can also compare your figures for projected margins and growth with those of other companies in the same sector, or across different parts of your business.

Key performance indicators

To boost your business' performance you need to understand and monitor the key "drivers" of your business - a driver is something that has a major impact on your business. There are many factors affecting every business' performance, so it is vital to focus on a handful of these and monitor them carefully.

The three key drivers for most businesses are:

• working capital

Any trends towards cash flow problems or falling profitability will show up in these figures when measured against your budgets and forecasts. They can help you spot problems early on if they are calculated on a consistent basis.

To use your budgets effectively, you will need to review and revise them frequently. This is particularly true if your business is growing and you are planning to move into new areas.

Using up to date budgets enables you to be flexible and also lets you manage your cash flow and identify what needs to be achieved in the next budgeting period.

Two main areas to consider

Your actual income  - each month compare your actual income with your sales budget, by:

• analysing the reasons for any shortfall - for example lower sales volumes, flat markets, underperforming products
• considering the reasons for a particularly high turnover - for example whether your targets were too low
• comparing the timing of your income with your projections and checking that they fit

Analysing these variations will help you to set future budgets more accurately and also allow you to take action where needed.

Your actual expenditure  - regularly review your actual expenditure against your budget. This will help you to predict future costs with better reliability. You should:

• look at how your fixed costs differed from your budget
• check that your variable costs were in line with your budget - normally variable costs adjust in line with your sales volume
• analyse any reasons for changes in the relationship between costs and turnover
• analyse any differences in the timing of your expenditure, for example by checking suppliers' payment terms

Original document, Budgeting and business planning , © Crown copyright 2009 Source: Business Link UK (now GOV.UK/Business ) Adapted for Québec by Info entrepreneurs

Our information is provided free of charge and is intended to be helpful to a large range of UK-based (gov.uk/business) and Québec-based (infoentrepreneurs.org) businesses. Because of its general nature the information cannot be taken as comprehensive and should never be used as a substitute for legal or professional advice. We cannot guarantee that the information applies to the individual circumstances of your business. Despite our best efforts it is possible that some information may be out of date.

• The websites operators cannot take any responsibility for the consequences of errors or omissions.
• You should always follow the links to more detailed information from the relevant government department or agency.
• Any reliance you place on our information or linked to on other websites will be at your own risk. You should consider seeking the advice of independent advisors, and should always check your decisions against your normal business methods and best practice in your field of business.
• The websites operators, their agents and employees, are not liable for any losses or damages arising from your use of our websites, other than in respect of death or personal injury caused by their negligence or in respect of fraud.

Need help? Our qualified agents can help you. Contact us!

• Create my account

The address of this page is: https://www.infoentrepreneurs.org/en/guides/budgeting-and-business-planning/

INFO ENTREPRENEURS

380 St-Antoine West Suite W204 (mezzanine level) Montréal, Québec, Canada H2Y 3X7

www.infoentrepreneurs.org

514-496-4636 | 888-576-4444 [email protected]

Consent to Cookies

This website uses necessary cookies to ensure its proper functioning and security. Other cookies and optional technologies make it possible to facilitate, improve or personalize your navigation on our website. If you click "Refuse", some portions of our website may not function properly. Learn more about our privacy policy.

Click on one of the two buttons to access the content you wish to view.

Business Plan Budget Example: Everything You Need to Know

A business plan budget example is smart to have when managing a company. 3 min read updated on September 19, 2022

A business plan budget example is smart to have when managing a company. It sets the outline for how much money you'll spend in your business and what you'll spend it on. This isn't a forecast, however, which is where you predict the future of your budget. A budget is the assumed plan for the future's outcome.

Is Budget and Business Planning Required for Small Businesses?

New owners of small businesses can run their company in a way that's more relaxed and not find it necessary to set a budget. However, it is a smart idea to have a plan for the future of your business and fund those plans. The best way to control your money is by budgeting, which lets you invest in any potential new business opportunities when it's appropriate. If you find your company grows, you won't always be able to interact with it as much and be hands-on with the daily operations.

You might need to split the budget up into different sections such as production, sales, and marketing. It's common for money to begin in a variety of directions through the organization. Budgets are an essential tool to help you control how much you're spending.

Benefits of Business Budget Planning

There are many benefits to creating a business budget . These include being better at the following:

• Planning for the future.
• Improving decision-making.
• Monitoring performance.
• Effectively managing money.
• Giving out the right resources to projects.
• Meeting your objectives.
• Solving problems before they become bigger.
• Increasing staff motivation.

How to Draft a Business Budget Plan

The key to having success in a business is to form, monitor, and manage your budget. This will help you designate resources where you need them so your company stays successful and profitable. The process doesn't necessarily need to be complicated, as you'll just need to figure out how much you think you'll earn and make in your budget period. You can start by asking yourself what the project sales might be for your budget period. It's better to be realistic and not overestimate, as this will cause issues in the future.

You'll also need to think about any direct costs of sales. This includes the costs of materials, subcontractors, and components to make your product or supply your service. The overhead costs or fixed costs also need to be included in the business budget. You can break these down by the cost of the premises, which include municipal taxes, monthly rent, and service charges. The staff costs also need to be taken into consideration, which includes benefits, wages, insurance, and pension plans.

Utilities are another expense to budget for , which include lighting, heating, and telephone costs. If you'll be printing or shipping anything, you'll have to factor in costs for postage, stationery, and printing. There may be costs for promotion, advertising, vehicles, equipment, and subsistence and travel expenses. The exact expenses your company will have will vary, and it's best to budget for each department. Make sure to include how much you'll pay yourself and a tax allowance. There are many costs to consider that you probably haven't thought about, which is why creating a business plan for your budget is important.

Once you have an estimate of how much you'll make and how much you'll spend, you'll be able to figure out exactly how much profit you're making. This lets you look at the budget you just made and see where costs can be cut. If you think you'll have problems with cash flow, you may need to rethink the budget and cut out entire departments.

Once you've created this budget, it's important to stick it as closely as possible. You should review it on a continuous basis and revise it if you need to, however. Many businesses have a rolling budget so they're constantly budgeting for the next year.

It's crucial to be realistic when it comes to your budget projects. If you're unsure if they're accurate, it 's better to be conservative and underestimate the revenue while overestimating the expenses. This can be hard if you're just starting a company, as you may not know exactly how much you'll need to spend on items and services.

If you need help with a business plan budget example, you can post your legal need on UpCounsel's marketplace. UpCounsel accepts only the top 5 percent of lawyers to its site. Lawyers on UpCounsel come from law schools such as Harvard Law and Yale Law and average 14 years of legal experience, including work with or on behalf of companies like Google, Menlo Ventures, and Airbnb.

Hire the top business lawyers and save up to 60% on legal fees

Content Approved by UpCounsel

• Fees for Starting a Business
• Business Plan Startup Costs Template
• Bottom Up Budgeting Definition
• Software Development Contracts
• Variable Costs in a Business
• Cash Requirements From Startup
• How to Start a Business: A Comprehensive Guide for Entrepreneurs
• Do It Yourself Business Plan
• IT Company Business Plan
• Actual Cost

• Search Search Please fill out this field.
• Building Your Business
• Becoming an Owner
• Business Plans

What Is a Business Budget?

Definition & Examples of a Business Budget

Susan Ward wrote about small businesses for The Balance for 18 years. She has run an IT consulting firm and designed and presented courses on how to promote small businesses.

How a Business Budget Works

Do i need a business budget, example of a business budget template.

A business budget estimates an organization's revenue and expenses over a specific period of time.

Learn more about how a business budget works and get an example of one.

A business budget provides an accurate picture of expenditures and revenues and should drive important business decisions such as whether to increase marketing, cut expenses, hire staff, purchase equipment, and improve efficiencies in other ways. It also outlines your organization's financial and operational goals, so it may be thought of as an action plan that helps you allocate resources, evaluate performances, and formulate plans.

The basic process of planning a budget involves listing your business's fixed and variable costs on a monthly basis and then deciding on the allocation of funds to reflect goals.

Businesses often use special types of budgets to assess specific areas of operation. A cash flow budget, for example, projects your business's cash inflows and outflows over a certain period of time. Its main use is to predict your business's ability to take in more cash than it pays out.

Most businesses have fixed costs that are independent of sales revenue, such as:

• Building or office eases or mortgage costs 
• Loan payments (if using debt financing )
• Vehicle leases (or loan payments if the vehicle is purchased)
• Equipment (machinery, tools, computers, etc.)
• Payroll (if employees are on salary)
• Utilities such as landline phone and internet charges 

Variable costs increase or decrease according to the level of business activity. Examples include:

• Contractors ' wages or commissions (for salespeople)
• Utilities such as electricity, gas, or water that increase with activity 
• Raw materials
• Shipping and delivery costs
• Advertising (can be fixed or variable)
• Maintenance and repair of equipment

It is important to be realistic with your budget projections. If in doubt, be conservative and overestimate your expenses and underestimate your revenues. It is particularly difficult if you are starting a new business and have no previous year's budget figures to guide your estimates. In this case, it is typically much easier to estimate expenses than revenues.

As the budget year progresses the estimates should be updated monthly with actual figures, enabling you to check the accuracy of your forecasts. Note that there often are radical differences between actual and projected revenues and expenses due to unforeseen business circumstances and/or changing business and economic cycles, such as:

• Gaining or losing a major client
• Having to purchase or replace expensive equipment
• An increase in rent
• Hiring employees
• An increase in competition
• Changes in the tax code

If you own a business, then you need a budget.

A budget is an essential part of a  business plan and is necessary for starting a new business . It plays an important role in determining your start-up and operating costs. Once your business is established, budgeting becomes a regular task that normally occurs on a quarterly or annual basis.

Without a budget, you may not know how your business is performing.

Having a comprehensive budget is a requirement for obtaining business loans from financial institutions or seeking equity funding from investors .

A simple business budget template includes expenses common to most small businesses. You can use and modify a template as required to suit your own business, filling out your own information where applicable. Your completed budget might look something like this:

Many budgets also include actual figures going back several quarters or years as a comparison for what is being projected for the upcoming quarter or year. Most accounting software has options for budgeting/forecasting.

Key Takeaways

• A business budget estimates an organization's revenue and expenses over a specific period of time and drives important business decisions. 
• Businesses often use special types of budgets to assess specific areas of operation. 
• Budgets help companies understand start-up and operating costs and track performance.
• Most budgets include fixed and variable income and expenses.

• Business Tips

Startup Business Plan and Projection Guide for Small Businesses

• September 20, 2024

When launching a new business, there are many steps that you need to take, from choosing the right legal structure to getting a location and more. However, before those steps are taken, one of the most important things you can do for a strong start is to create your startup business plan and financial projections . With these in place, you’ll be on track to successfully launch and grow your business .

In this guide, you’ll learn why a startup business plan and financial projections are essential for your business, the components of a great startup business plan, and resources to help you get the financing you need to launch the business of your dreams.

Why is a startup business plan necessary?

It’s often said that when you launch a new business without a plan, it’s like taking a long-distance road trip without using a GPS or map. You may eventually get where you’re going, but it will take a whole lot longer and cost you a whole lot more along the way.

The time you spend clarifying your vision and goals, researching competition, and outlining plans to reach your target audience will give you the roadmap you need to launch successfully. Your plan and projections allow you to:

• Identify opportunities and risks: Your plan and projections help you spot potential strengths and weaknesses in your business model. For example, as you analyze your business idea and market viability, you can uncover potential risks , such as unforeseen expenses and dips in sales. Once you identify risks, you can plan for strategies to reduce them.
• Make better-informed decisions : Your business plan and projections give you a glimpse into the “hows-and-whys” of your business; You’ll develop insights on the goods and services you’ll provide, how these are different or better than what’s already available, your revenue goals, and the potential financial health of your business. This helps you make better decisions for everything from where to locate your business to staffing, inventory, and marketing. As you share your business idea with others, you’ll also find that friends, family members, mentors, and potential customers and investors will have a lot of ideas about how to run your business and what you should offer. With a solid plan in-hand, you can focus on the suggestions that will support and strengthen your operations and offerings.
• Better plan and allocate resources: Projections anticipate your future needs, like funds for inventory, staffing, and marketing . Your projections help you identify and plan for revenue cycles and potential shortfalls, such as seasonal cycles , so you can use resources more effectively. This ensures that you have the funds necessary for equipment, employees, and inventory, like by getting a working capital loan or financing for equipment and inventory .
• Communicate your vision and goals in compelling ways: Your business plan is a communication tool that outlines your goals, target market, and competitive advantages. With this, you can create a brief executive summary to share with potential investors, identify key points to develop into marketing and outreach materials, or to share your vision with new employees.

In addition, lenders rely on your plan and projections to assess the potential profitability of your venture. That’s why a thoughtful and thorough plan and projections can help you get a startup business loan to show that you understand your industry and have identified an opportunity. This creates credibility for you as a business owner – even before you’ve launched your amazing new business.

What are the components of a great startup business plan?

When you’re developing your startup plan , there will be two primary components: a narrative business plan and your financial projections – usually, for the first two years of business.

Your narrative business plan

This is where you tell the story of your business. Your narrative plan doesn’t need to be long or complex – many great business plans are only a few pages long. The key is to ensure that your information isn’t just concise, but that it’s also relevant and well-researched.

Be sure to include:

• The meat of your business: The goods or services you’ll offer, the opportunity in the market, and why you believe your business will leverage the opportunity. Guide the reader to picture your business. For example, state whether it will be an online-only or in-person business and explain those choices.
• Your vision and goals: Clearly define your goals for the shorter and longer terms. For example, you can think of it in terms of Year 1, Year 3, Year 5, and Year 10.
• Your target customers: Provide a detailed explanation of your key customers and be specific. For example, “Urban apartment dwellers in mid-size metro areas who are between 22-35 years old with household incomes between $60,000 and $90,000 and who follow at least one gardening influencer,” is more targeted than “everyone.”
• Competitive analysis: Who are your competitors, where are they, how do they reach target customers, and how will you gain your share of them? A thorough competitive analysis is one of the most important aspects of your plan – it can highlight opportunities and challenges that could be expensive.
• Marketing plans: Using your target-customer description and competitive analysis, you can create a cost-effective startup marketing plan . Through your research, you may find that the way you planned to reach your customers is already saturated by your competitors. Use this opportunity to get creative about reaching your customers .
• You and your team’s experience: Explain your experience in your field – anything that’s relevant to your business’s success. Make sure to address how you’ll fill additional skill or staffing needs. For example, will you hire employees , outsource skill-specific projects or functions, engage freelancers, or bring on seasonal temps?

Your startup financial projections

Your financial projections are your best forecast of how your business will do financially, if everything goes according to plan. This can be the most challenging part because many of the financial projections and documents will be new to you. The key is to give it your best shot, based on your research and everything you know about your planned business.

Lenders simply want to see that your financial projections are thoughtful, well-researched, and realistic. It’s also a good idea to create likely financial scenarios, as well as best-case and worst-case, to show how you’d be prepared in any situation.

Financial projections for a startup business typically include:

• The funds that you have available in-hand to launch your business.
• A two- or three-year projection of all revenue and expenses, broken down monthly and by category. This free template from SCORE is a good place to start.

There are excellent resources to support you

Throughout the country, there are many free and low-cost resources available to help small business owners launch and grow with strength and confidence. Wherever your business is located, you’ll likely find a nearby:

• Small Business Development Centers (SBDCs) : These organizations are located throughout the U.S., often on college campuses. They offer free business-advisement services, including review of your business plan and projections.
• SCORE offices : These organizations are in communities across the U.S. The volunteers and mentors are former business owners and executives who share their knowledge, insight, and experience with you. The SCORE website also has links to numerous templates, webinars, and local resources and events for small business owners.
• Business resources focused on the specific needs and opportunities for women, minorities, veterans, Native Americans, and more. These organizations give valuable data and insights to guide you as you develop your plan and provide mentoring or other special services along your business journey.
• Town, city, or county business-development agencies and Chambers of Commerce: Most local and regional governments have an economic- and/or business-development arm that can give you guidance on local initiatives or insight, as well as local data, to support your business plan’s research.
• Rural business-development offices , including USDA offices have data and resources that can benefit businesses in rural locations, so if your business falls into this category, reach out to learn more.

Pursuit is here to help small businesses at every stage

Preparation is essential for a successful business, so gather your ideas and research, and create your startup business plan and projections. Then, meet with someone from your local/regional SBDC, SCORE, or other business-development office for support. They’re seasoned professionals and business owners who can make the entire process easier for you.

As you’re developing your plan and projections, take a look at loans and a line of credit from Pursuit. Our products and services are tailored specifically to meet the needs of small businesses in every stage and we provide financing for businesses in New York ,  New Jersey ,  Pennsylvania , Connecticut , Illinois , Nevada , and Washington with a range of resources and help to support a strong launch and growth.

Contact us today to learn more.

Give your business a boost!

By clicking "Subscribe" you agree to our terms and conditions .

Related articles

How can a Tax Return Extension Impact a Business Loan Decision?

Everything You Need to Know About Small Business Loans

Small Business Registration: An Overview for Owners

Find flexible, affordable business loan options

Headquarters

Business Loans

Service areas.

© 2024 Pursuit. All Rights Reserved.

Terms of Service   |  Privacy Policy   |  Machine Readable Files   |  Equal Opportunity Employment   |  Title VI, Section 504, the Age Discrimination Act, and Title IX

You are about to leave the Pursuit website

Pursuit provides links from this website to other websites for your information only. Pursuit does not recommend or endorse any product or service appearing on these third party sites, and disclaims all liability in connection with such products or services. We are not responsible for the privacy practices, security, confidentiality or the content of any website other than our own. Pursuit does not represent members or third parties should the two enter into an online transaction, and recommends that you appropriately investigate any products or services prior to purchase. Questions as appropriate to the content should be directed to the site owners.

• Selecting the Right Benefit Plan for Your Small Business

Home > Selecting the Right Benefit Plan for Your Small Business

Employees are the heartbeat of a company. And creating a work environment that nurtures their wellbeing isn’t just a nice gesture; it’s an essential part of success.

As a small business in Alberta, you have unique needs to ensure your business thrives. Attracting and retaining top talent demands more than just a pay check; Offering a comprehensive benefits plan can set a small business apart from the pack. In return, you’ll see increased productivity, higher work quality, and a workforce that remains loyal, satisfied, and engaged.

Taylor Rankin, B2B Portfolio Marketing Manager at Alberta Blue Cross, dedicates her time to understanding small business needs. She’s shared some tips to help select the ideal benefits package for your small business.

1. Listen to your employees

When it comes to choosing the right benefits, “start by asking your employees what coverage is important to them,” says Taylor. From there, you can shop around for a benefits plan that best suits your team and their needs.

Your employees have unique needs when it comes to supporting their health and wellbeing. By involving them in the benefits decision-making process, you’re not only fostering a sense of empowerment but also ensuring that your most important investment remains at the heart of your small business’s success.

2. Shop around

Don’t rush into the first benefits plan that catches your eye. Take the time to shop around and “compare and contrast benefit plans so you can make an informed decision,” advises Taylor. After all, when it comes to the well-being of your employees, you have every right to be picky. 

Create a pros and cons list for each plan you are considering. Dive into the details, examining the coverage, cost, and additional perks offered by each plan. By weighing the advantages and drawbacks, you’ll gain a clearer understanding of which one best suits your business needs.

If you’re struggling to find a plan that checks all the boxes for your team, you might want to consider a plan that is specifically designed for small businesses, like our Benefit Plus plan.

3. Consider your budget and start small

We get it—benefits can put a dent in your finances. But here’s a secret: you don’t have to break the bank to provide valuable coverage for your team.

“You don’t need all the bells and whistles right from the start,” explains Taylor. Focus on the must-haves and build a solid foundation that fits your budget. As your business grows, you can always expand and enhance the coverage, adding things like disability coverage or a spending account when the time is right.

4. Chat with an expert

When it comes to benefits for your workforce, there are tons of options out there. And as a small business owner, it can be overwhelming to evaluate all the options when you already have a ton of other things on your plate. But remember that you don’t have to do it alone.

It’s never too late to call in some help from experts in benefits plans for small businesses. “When it doubt, talk with an Alberta Blue Cross sales representative,” says Taylor. They’ll break down all the options, sift through the jargon, and ensure you’re getting the coverage that sets your business up for success.

Ready to unlock the potential of your team with the right benefits plan? Visit our Group Benefit Plans page to start building your plan today.

• Filing your taxes? February 7, 2024
• What you need to know about the Canadian Dental Care Plan February 23, 2024
• Do you know a face of wellness? July 31, 2024
• How our experts use Artificial Intelligence (AI) to detect fraud November 17, 2023
• Meet our 2023 faces of wellness January 12, 2024

Recent Posts

• Do you know a face of wellness?
• What’s coming down the (drug) pipeline
• How virtual care transforms access to health care in remote living
• Courage to create with Built Together

Leave a Reply Cancel Reply

Save my name, email, and website in this browser for the next time I comment.

Next Post Do you know a face of wellness?

• Browser support
• Terms of use
• Privacy Policy

Land acknowledgement

We begin by acknowledging that we are on traditional lands, referred to as Treaty 6, Treaty 7 and Treaty 8 territory, and all the people here are beneficiaries of these peace and friendship treaties.

This territory is the home for many Indigenous Peoples, including the Blackfoot, Cree, Dene, Saulteaux, Ojibwe, Stoney Nakota Sioux, and Tsuut’ina peoples, and the Métis Nation of Alberta and the Métis Settlements.

We respect the Treaties that were made on these territories, we acknowledge the harms and mistakes of the past, and we dedicate ourselves to moving forward in partnership with Indigenous communities in a spirit of reconciliation and collaboration.

© Copyright 2023 ABC Benefits Corporation. All rights reserved. ®* The Blue Cross ® symbol and name are registered marks of the Canadian Association of Blue Cross Plans ® , an association of independent Blue Cross ® plans. Licensed to ABC Benefits Corporation for use in operating the Alberta Blue Cross Plan ® . ®† Blue Shield is a registered trade-mark of the Blue Cross Blue Shield Association. ® Products displaying the registration symbol are registered marks of the Canadian Association of Blue Cross Plans ® .

• Alberta Blue Cross® home

Advertisement

Supported by

What We Know About Kamala Harris’s $5 Trillion Tax Plan So Far

The vice president supports the tax increases proposed by the Biden White House, according to her campaign.

• Share full article

By Andrew Duehren

Reporting from Washington

In a campaign otherwise light on policy specifics, Vice President Kamala Harris this week quietly rolled out her most detailed, far-ranging proposal yet: nearly $5 trillion in tax increases over a decade.

That’s how much more revenue the federal government would raise if it adopted a number of tax increases that President Biden proposed in the spring . Ms. Harris’s campaign said this week that she supported those tax hikes, which were thoroughly laid out in the most recent federal budget plan prepared by the Biden administration.

No one making less than $400,000 a year would see their taxes go up under the plan. Instead, Ms. Harris is seeking to significantly raise taxes on the wealthiest Americans and large corporations. Congress has previously rejected many of these tax ideas, even when Democrats controlled both chambers.

While tax policy is right now a subplot in a turbulent presidential campaign, it will be a primary policy issue in Washington next year. The next president will have to work with Congress to address the tax cuts Donald J. Trump signed into law in 2017. Many of those tax cuts expire after 2025, meaning millions of Americans will see their taxes go up if lawmakers don’t reach a deal next year.

Here’s an overview of what we now know — and still don’t know — about the Democratic nominee’s views on taxes.

Higher taxes on corporations

The most recent White House budget includes several proposals that would raise taxes on large corporations . Chief among them is raising the corporate tax rate to 28 percent from 21 percent, a step that the Treasury Department estimated could bring in $1.3 trillion in revenue over the next 10 years.

We are having trouble retrieving the article content.

Please enable JavaScript in your browser settings.

Thank you for your patience while we verify access. If you are in Reader mode please exit and  log into  your Times account, or  subscribe  for all of The Times.

Thank you for your patience while we verify access.

Already a subscriber?  Log in .

Want all of The Times?  Subscribe .