book marketing websites

Looking to publish? Meet your dream editor, designer and marketer on Reedsy.

Find the perfect editor for your next book

1 million authors trust the professionals on Reedsy. Come meet them.

Best Book Promotion Services in 2024

Showing 70 services that match your search.

Ready-Made Promo Stacks

https://www.writtenwordmedia.com/promo-stacks/

Tier: ⭐️⭐️⭐️⭐️⭐️ Recommended by Reedsy

One of the most effective ways to build your book's rank on retailer sites is to run a multi-day promo stack. We’ve made it easy by putting together a group of the best promo stacks across various genres & price points. Save time and hassle with ready-made promo stacks.

✅ Accepts: Free and discounted books

💰 Paid promotion from: $50

Free to list? No

https://www.newinbooks.com/

If your book is new in the last 3 months, or has a new format in the last 3 months, then buying a feature from NewInBooks may be for you.

💰 Paid promotion from: $299

Mailing list size: 762,000

Audio Thicket

https://www.audiothicket.com/

Audio Thicket drives sales of audiobooks on Audible, Apple, Google Play, Audiobooks.com, Nook Audiobooks, and Kobo Audio.

💰 Paid promotion from: $35

Mailing list size: 51,000

Looking for a marketer to help promote your book?

The best professionals are already on Reedsy, come meet them. Create your free account to request free quotes today.

Learn more about the Reedsy Marketplace .

Hello Books

https://www.hellobooks.com/

We are building large email lists of readers who have told us that they are interested in books in certain genres. We will email those readers every Friday (to begin with) to tell them about special offers on books that match their tastes. Authors will apply to have their books included in these emails and the Facebook advertising campaigns that we will run. Our aim is to make as many readers as possible aware of each week’s promoted books.

💰 Paid promotion from: $25

Best Book Monkey

https://bestbookmonkey.com/

Tier: ⭐️⭐️⭐️ Could be worth a chance

Best Book Monkey provides readers with a daily curated list of books from new and established authors via our Best Book Deals newsletter and on our website. Our subscribers select the genres they are interested in along with the days of the week to receive their newsletter. We offer both free and paid promotions for authors.

💰 Paid promotion from: $8

Mailing list size: 10,000

Free to list? Yes

https://litnuts.com/

Tier: ⭐️⭐️⭐️⭐️ Trustworthy Promotion Site

LitNuts promotes books from independent authors and small presses. That means you won’t be competing for attention with the Big 5 publishers or their imprints. Our followers are genuinely interested in and supportive of indie publishing. Show them what you’ve got! Bonus: Get 40% off your first book promotion with discount code Reedsy40.

Mailing list size: 20,000

https://booktrib.com/

BookTrib has developed a portfolio of effective and affordable programs to help authors get on the “reader radar” and build their followings. Programs include paid reviews, giveaways, interviews, advertising and PR services, syndicated newspaper content, a book club network, an Amazon bestseller program, a popular first-chapter sampler anthology, and programs targeted to authors looking to get in front of business executives, film and television producers, and social media influencers. Learn more here.

💰 Paid promotion from: $320

ExciteSteam

https://excitesteam.com/

ExciteSteam is an ebook promotion service offering the best, hottest deals in romance from the genre’s most popular authors. Books are promoted via the newsletter, the website, and ExciteSteam's Facebook page.

💰 Paid promotion from: $15

Ebook Betty

https://ebookbetty.com/

Every day at 10am subscribers to Ebook Betty receive an email filled with amazing deals on bestselling ebooks. When you advertise with Betty, your book’s information is featured on our website and emailed to a subscriber list full of people who have specifically asked for books in your genre. The site currently runs a 50% discount due to Covid-19.

💰 Paid promotion from: $13

http://bookangel.co.uk/

Tier: ⭐️⭐️ Free to list

Bookangel started as a London bookclub’s private site to swap book recs and highlight free books. Now we offer a daily free ebook newsletter, weekly reviews newsletter, and have a newspaper column featuring the best indie currently undergoing a trial, as well as the main website and twitter account.

Mailing list size: 9,700

https://www.litring.com/

Founded on January 1, 2017, LitRing has acquired over 100,000 awesome readers who love us for our gorgeous giveaways, friendly authors, and enjoyable book selections. Services for authors include features in the Reader Newsletter, group promos, and launch boosts.

Mailing list size: 100,000

https://pattyjansen.com/ebookaroo/

The Ebookaroo is a book deal newsletter run by author of science fiction and fantasy Patty Jansen featuring $0.99 books, free books, and new releases. With 26,000 email subscribers across the world, this platform provides a good exposure for new books if the science fiction and fantasy genres.

https://www.bookbasset.com/

Each day, Book Basset features a hand-selected batch of freebies. Would you like your book to be amongst the few selected? We do three freebie posts a day, and your book will be included in one of those posts. Each post will appear on bookbasset.com, in our daily “Today’s Deals From Book Basset” email and on our social media.

✅ Accepts: Free books

💰 Paid promotion from: $9

Book Dealio

https://bookdealio.com

Bookdealio is an ebook deals newsletter designed with authors in mind. Along with an ebook deal promotion, authors may add a link to their website or email newsletter sign-up form. The cost to run a 1-day ebook deal promotion is $78-$125, based on category, +$32 for additional social promotion. Authors can also run a full-price title (ebook or paperback) for the cost of $250 for 4 weeks.

💰 Paid promotion from: $78

Mailing list size: 395,556

Red Roses Romance

https://redrosesromance.com/

Red Roses Romance sends a daily email chock-full of outstanding deals on Romance ebooks. Many of the books are free and all are heavily discounted. The numbers speak for themselves, as do our satisfied authors and publishers. Your book promotion will reach over 31,500 hard core, voracious readers of Romance and Erotica!

💰 Paid promotion from: $20

Mailing list size: 31,500

Book promotion services like the ones listed in this directory are a helpful resource, allowing authors of all stripes to reach keen readers who are on the hunt for books just like yours. Whether you're a self-published author  (who has published a book through Amazon  or its rival retailers) or someone who's book has been launched by a traditional publisher, a discounted or free book promotion could be a crucial part of your marketing plan.

Additional Resources

• How Much Does it Cost to Publish a Book? (Guide)
• How to Publish an Ebook (Guide)
• What is the Best Book Writing Software? (Guide)
• How to Run a Price Promotion (Free Course)
• Your Essential Guide to Amazon KDP (Guide)

Join a community of over 1 million authors

Reedsy is more than just a blog. Become a member today to discover how we can help you publish a beautiful book.

Save your shortlist

Enter your email address to save your shortlist so that you don't lose it!

By continuing, you will also receive Reedsy's weekly publishing tips and access to our free webinars.

We sent over your shortlist. Thank you for using Reedsy's Book Promotion Services Directory, happy publishing! 🙌

Meet real-life book marketing wizards

They will help you reach your readers and sell more books.

1 million authors trust the professionals on Reedsy. Come meet them.

Enter your email or get started with a social account:

Table of Contents

Testing Book Promotion Sites

The book promotion services we know work.

• The Book Promotion Sites That Didn't Work for Us

How to Get the Most Out of Your Next Book Promotion

Final thoughts, how to promote a book (using sites & services that work).

Would you launch a new product with a single tweet?

Of course not.

The same is true for launching a book. Like any other product, book marketing depends on a strategic plan, not a one-time tweet.

That includes a dedicated book launch, advertising, media coverage , social media attention , reviews, Amazon author pages , and a host of short-term and long-term initiatives.

I have some experience with selling books (I’m a 4x New York Times bestselling author ), and this I know to be true.

If you want people to read your book, marketing it is just as important as writing it.

But what if you have a good plan, but are still looking for some additional sales? There is a solution:

Book promotion sites can get you a quick burst of short-term sales, if you choose the right ones.

Unfortunately, most articles about book promotion services are bad. They’re literally just lists that link dozens of sites without any information about how successful those sites are (or aren’t).

This is BS, and at Scribe, we don’t stand for BS. Our mission is to help unlock the world’s wisdom by helping everyone write their book, and I’m going to help you here.

So I’m sharing my list of the best book promotion sites for nonfiction.

We tested 10 of the most popular sites to see what did and didn’t work. For the sites that performed best, I added individualized guides and tips to help you get the most out of each one.

But first, I’ll explain exactly how we put these book promotion services to the test.

Most articles about book promotion services are far too broad, listing sites for every genre under the sun.

We focused our test exclusively on nonfiction .

For each site, we tested 3 to 5 books across multiple sub-genres, such as business books, memoirs, and self-help books.

We noted the average daily book sales before the test, then compared those to book sales on the day the promotion ran and for a few days afterward.

To make it a fair comparison, we discounted each book to $0.99 for every promotion.

Here are the sites that worked , based on the number of additional copies sold.

At 300-500 additional sales on promotion day, BookBub was far and away the best of all the book sites we tested.

It was also the most expensive, but it was worth every penny.

BookBub is a global service that sends daily emails to their subscribers. It offers Featured Deals on deeply discounted ebooks, as well as free ebooks, by category. It also sends emails promoting new releases.

Email subscribers only sign up for the categories they want, and they can indicate their preferred retailer. So the email list is extremely targeted.

BookBub runs ebook promotions for:

• Kindle (Amazon)
• iBooks (Apple)
• Kobo (Walmart/Rakuten)
• Nook (Barnes & Noble)

Your book needs to be in at least one of those to be eligible, but I strongly recommend Amazon . Kindle is by far the largest player in the digital book market.

You can also run your promotion by region:

Although BookBub does have a significant international presence, the vast majority of BookBub subscribers are in the US.

This is a very important point:

Getting a BookBub promotion is not guaranteed .

You’ll have to:

• Sign up for a free BookBub Partner account
• Claim your author profile
• Apply for a Featured Deal or a Featured New Release through your author dashboard

To qualify for a Featured Deal , your book must be:

• Available in at least 1 of its 5 retailers
• At least 50% off
• NOT on sale for more than 14 days out of the past 90
• NOT offered for a better price in the past 90 days
• On sale for a limited time OR permanently free
• Error-free ( professionally formatted and edited )
• At least 100 pages for nonfiction (70 pages for cookbooks)

To qualify for a Featured New Release , your book must be:

• Coming out on a specific date in the next 6 months
• Error-free (professionally formatted and edited)
• It does NOT have to be on sale

When you apply, you’ll choose your preferred category, but BookBub reserves the right to change it. The nonfiction choices, along with the number of subscribers, are:

• Advice & How-to (1,410,000+)
• African American Interest (360,000+)
• Biographies & Memoirs (2,550,000+)
• Business (600,000+)
• Christian Nonfiction (990,000+)
• Cooking (1,590,000+)
• General Nonfiction (1,780,000+)
• History (1,930,000+)
• Parenting (440,000+)
• Politics & Current Events (350,000+)
• Religion & Spirituality (1,170,000+)
• Science (530,000+)
• True Crime (980,000+)

The category affects the promotion price, ranging from $164 to $944 for a $0.99 Featured Deal, or $80 to $710 for a Featured New Release, based on the number of subscribers.

Even if your book qualifies for a Feature, that is not a guarantee it will be chosen. BookBub only accepts about 10-15% of the books submitted for deals in the US.

The three most important things you can do to improve your odds are:

• Invest in an eye-catching, quality book cover
• Gather positive reviews from both readers and industry professionals
• Discount the book deeply, preferably to $0.99

For more tips on BookBub features, read the section below on getting the most out of your next book promotion.

2. Bargain Booksy

At 30-40 additional sales on the day of the promotion, Bargain Booksy was the second-highest performer.

The service is significantly less expensive and also much less complicated.

There are only three categories of nonfiction offered:

• Cook Book and Nutrition (list of 81,000 for $25)
• Self Help and How-To (73,500 for $30)
• General Nonfiction (77,000 for $25)

To qualify, your book must be:

• Priced between $0.99 and $5.00
• Over 50 pages
• Meet their editorial review process

There’s no minimum number of reviews, but Bargain Booksy reserves the right to refund your money if it decides your book doesn’t meet its standards.

3. BookSends

BookSends came in third at 20-30 additional sales on promotion day. All nonfiction books are lumped together in a single category, with 30,500 subscribers. The price of the promotion changes by the book’s sale price:

• $0.99 books are $40
• $1.99 books are $60
• $2.99 books are $80
• Free books are $75

We can’t speak to the “Expand Your Audience” or “Facebook” options because we didn’t use them.

To qualify, your book must:

• Be on Kindle
• Have at least 5 Amazon reviews, with a “high overall average”
• Have an attractive cover
• Be more than 50% off AND priced at less than $3 for the promotion
• Not be a novella or short-story collection

Even if your book meets these minimum qualifications, it still might not be accepted. BookSends may refuse a book based on quality, subject matter, or limitations of space in the newsletter.

4. ManyBooks

ManyBooks came in fourth at 10-20 additional sales.

For a ManyBooks Newsletter Promotion , your book must:

• Be on Amazon
• Have at least 5 Amazon reviews
• With an average rating of 4 stars or higher
• Have a professional cover image
• And a “captivating” description to “entice” readers
• Be at least 50% off, or free
• Be the best deal on the book in the last 3 months

Promotions are $29.

5. Books Butterfly

Books Butterfly was an unusual case. We saw, on average, 30-40 additional sales spread out over a week.

The rest of our success stories saw the bulk of the sales on the day the email went out.

There are a lot of choices on the promotions page, but we chose the “Silver 50.”

It’s $90 for indie authors and guarantees 50+ sales in a week, so we found that it underperformed on the promise.

But we’re including it here because it did generate enough sales to be worth mentioning.

The Book Promotion Sites That Didn’t Work for Us

Awesome gang.

Awesome Gang generated fewer than 10 additional sales in our test.

Their featured book listing is only $10, but the form allows you to add the book to their database for free, without the feature.

eReader News Today

Ereader News Today also generated fewer than 10 additional sales.

At $50 for the nonfiction promotion, we found this one not to be worth the investment.

Fussy Librarian

Finally, Fussy Librarian generated fewer than 10 additional sales.

Even at only $14-$20 for a nonfiction promotion, depending on the sub-genre, it wasn’t worth the money.

No matter which site you choose, you’ll get more out of any promotion by following a few simple book marketing tips.

Polish Your Book Page

A great retail book listing will attract new readers. Make sure every aspect looks professional and projects your book positioning :

• Your book cover
• Your book description
• Your editorial reviews (if any)
• Marketing details

Has your book ever been a bestseller? Does it have great reviews on Goodreads? Has it appeared in the media? If your book has received any accolades, be sure to include them.

List Your Book in Kindle Unlimited

Putting your book in Kindle Unlimited (KU) can add a new source of readers to any book promotion.

KU subscribers read KU books at no additional cost, and Amazon pays authors based on the number of pages they read.

For many authors, this is a significant source of income.

If you are a Kindle Direct Publishing author, you can put your book in KU by registering it for KDP Select through your author dashboard. But read the terms carefully.

Once you enter your ebook in KDP Select, it must be on Kindle exclusively for the next three months .

For many authors, this is a good tradeoff. But if your book is selling well on other digital platforms, KDP Select might not be the best fit.

Pay Attention to Author Marketing

In the nonfiction market, your author brand is as important as your book.

Make sure you are projecting your brand on your author page, Facebook page, LinkedIn profile, WordPress blog, Goodreads profile , other social media sites, and anywhere else readers might find you.

That includes the right bio and the right author photo .

If you’re an indie author, I strongly recommend our course on self-publishing .

It’s 100% free, and it will teach you everything you need to know about author marketing; book positioning; and producing a high-quality, professional book.

Marketing is always an investment, and book marketing is no different.

I strongly recommend developing an integrated marketing plan for every book you write.

But when you need a quick burst of digital book sales, nothing out there beats BookBub. It’s expensive, but that’s because it performs.

BookBub is not easy to get into, and the other sites that performed well are worth considering.

But all the promotion sites that performed well have strict requirements for the books they accept.

So put the time in:

• Write a great book
• Have it professionally edited
• Make sure it’s well designed
• Give it a fantastic cover
• Write a great book description
• Create your author brand

If you’d like some help, we’re here .

The Scribe Crew

Read this next.

3 Secrets to Writing a Book People Can’t Stop Recommending

What to Do (and Not Do) in a Book Launch Social Media Campaign

How to Measure Book Launch Success

Become a Bestseller

Follow our 5-step publishing path.

Fundamentals of Fiction & Story

Bring your story to life with a proven plan.

Market Your Book

Learn how to sell more copies.

Edit Your Book

Get professional editing support.

Author Advantage Accelerator Nonfiction

Grow your business, authority, and income.

Author Advantage Accelerator Fiction

Become a full-time fiction author.

Author Accelerator Elite

Take the fast-track to publishing success.

Take the Quiz

Let us pair you with the right fit.

Free Copy of Published.

Book title generator, nonfiction outline template, writing software quiz, book royalties calculator.

Learn how to write your book

Learn how to edit your book

Learn how to self-publish your book

Learn how to sell more books

Learn how to grow your business

Learn about self-help books

Learn about nonfiction writing

Learn about fiction writing

How to Get An ISBN Number

A Beginner’s Guide to Self-Publishing

How Much Do Self-Published Authors Make on Amazon?

Book Template: 9 Free Layouts

How to Write a Book in 12 Steps

The 15 Best Book Writing Software Tools

150 Book Marketing Ideas for Every Author

POSTED ON Jan 30, 2024

Written by Charity Jerop

Book marketing… some authors shudder at the concept, and reasonably so. Marketing your book can be terrifying, especially if it pulls you out of your comfort zone and into uncharted territory. 

You’ve just written a book and courageously shared your words for all the world to see. That in itself is a fear many don’t conquer!

And now, you’re on to the next big challenge. How do you get your published book into the hands of readers amidst the ever-growing sea of competition? 

Fact: Your book marketing plan will make or break your book’s success.

No matter what your writing goals are ( to build a writing career, grow a business, or impact thousands of lives ) the consensus is clear: Effective book marketing is key to your book’s success.

Otherwise, your book, along with hundreds of others, will be lost at sea – never to be discovered by the readers you want to reach.

Do you know what you need to have a successful book launch? 

In today's post, we'll explain everything you need to know about book marketing: what it is, why it's important, and 150 book marketing ideas that you can start implementing today.

Get The Free Book Launch Checklist!

Get your launch right the first time with our resource.

This Guide to Book Marketing Will Cover:

What is book marketing.

Book marketing is the process of promoting, selling, and increasing awareness about your book. It involves promotion techniques , advertising strategies , and outreach. If you're learning how to become an author , book marketing is part of the process!

What is a Book Marketing Plan?

A book marketing plan relies on differentiated, specific strategies to get your book into the hands of your target audience (this is who you wrote your book for!). 

Effectively marketing your book will ensure your book reaches the right readers, promote your name, and allow you to grow your author platform . 

Book Marketing vs Book Promotion

The terms book marketing and book promotion essentially refer to the same concept, and the phrases are often used interchangeably.

Book marketing should be viewed as the “big picture” and can include an overall plan with specific strategies and tactics.

Book promotion is what fits under the big picture, and it can be defined as the specific tactics that fall under the overall book marketing plan.

What Does a Book Marketer Do?

A book marketer carries out activities intended to get books into the hands of the right readers. You can market your own work as an author or hire specialist book marketers to act on your behalf.

Why is Book Marketing Important?

You wrote and published a book , and crickets . That’s the trap many authors fall into. 

Don’t think that your work ends as a published author once you’ve published the book. Some would argue that’s when the real work begins. But let’s be honest, the entire publishing process can be tricky to navigate – book marketing included.

The importance of book marketing lies in being proactive in gaining new readership and selling more books. 

To avoid releasing your book to an audience that’s not listening because they don’t know your book exists, it’s crucial to devise a solid book marketing plan. 

Here are some reasons why book marketing is important for every author: 

• It helps you reach more readership and get new book fans.
• It helps you get more book reviews on Amazon .
• It enables you to generate more book sales.
• It is a lead-generator to networking.
• It helps you establish a substantial audience and community interested in your book(s).

When is the best time to launch a book marketing plan? 

The biggest mistake many authors make is to think a book marketing plan only needs to cover the initial book launch , right after the book is published. 

In reality, a book marketing plan is most successful when it’s evergreened – or, continuously happening before, during, and way after the book has been published. 

While this sounds like a lot of work, you’ll find that there are a ton of book marketing ideas that help you automate your book writing plan. 

You need to learn how to market your book and devise a strategy early on in your book-writing journey. 

Pre-launch book promotion

Start marketing your book a year or more prior to publishing . This tactic will enable you to establish a solid fan base and gain authority. 

Ideally, this is the best time to create your author website and grow your email list by creating valuable content for your readers.

Also, create and optimize your social media profiles, and grow your followers and email list (we’ll cover more on this later). 

It will make marketing your book during your launch a breeze.

During-launch book promotion

The launching period is the peak time to market your book. As a self-published author , you should launch your book at the ideal moment – when the book topic is trending. 

The key is to do your research and find the optimal time to set a release date and/or host a book launch party based on your book’s topic.

An example: If you're writing a recipe book, the ideal moment is during the holidays when people are trying new recipes and cooking at home a lot. Launch your business book during the graduation season when graduates are looking for ways to earn money. 

Post-launch book promotion

Don't stop book buzzing simply because you've launched it and you have a sizable readership. 

Keep marketing your book and grow as an author . Continue building your readership base. It will make it easier to sell your other books, especially if you are writing a series .

You can market your book after launching through your email list, attending book forums , interviews, and speaking in book-related events and discussion forums.

150 Book Marketing Ideas to Boost Your Sales

Book marketing isn’t rocket science, so try not to feel intimidated if you’re not familiar with marketing as a whole. 

When it comes to your book, you’re passionate about what you wrote, and the message you are sharing. Let that passion fuel your motivation to effectively promote your book so that you can impact more lives and grow your reach.

Let's look at the book marketing ideas you can leverage and use to increase both readership and book sales.

Build an Online Presence

1. Create a professional author website . One of your best book marketing options is your author website. If you don’t have one, it’s really hard to build your online brand! Luckily, it’s super easy to learn how to create an author website . 

2. Start a blog related to your book's theme or genre . Blog content is an ideal way to draw traffic to your site. The content can be in the form of book updates, brief descriptions about your book, blog posts sharing tips on your writing journey, etc.

3. Optimize your website for search engines . SEO-optimized content can help you gain organic traffic to your website and have your books appear on Google searches. You should optimize your blog content and your web pages. 

4. Guest post on popular blogs in your niche . You can write on more than just your own blog. Why not write a guest post for another author in your genre to gain exposure with their readership, too? 

5. Participate in online forums and book-related communities . Posting regularly in online communities can help to boost your visibility online. People may also come to trust your advice or feel more connected with you as an author. 

6. Utilize social media platforms consistently . If you use social media (and you should), it’s important to use it regularly. People will forget you if you only post once in a blue moon, and they may even decide to unfollow you. 

7. Host virtual book launch events or parties . Not every book launch party needs to be in person. You can host some online, too! Try creating some book launch events for your subscriber list and in different online groups and forums.  

8. Create and share engaging content on YouTube . YouTube is a great way to connect with your readership. You can talk about your writing process, life story, pronunciation tips for your book, you name it! Let the passive income roll in. 

9. Join relevant online book clubs and discussion groups . If there are book clubs for your book, genre, or adjacent genres, JOIN THEM. You can connect with your readership and find lots of new potential readers in the process. 

10. Offer exclusive content or sneak peeks on your website . One book marketing idea is to offer a sneak peek of your next book on your website. Then you can spread the news far and wide via email and social media. 

Make the Most of Social Media

11. Run targeted Facebook and Instagram ads . You should be sending ads to your target readers, not just throwing money around and hoping something sticks. Create some social media ads that are targeted directly to your different reader personas.  

12. Use popular book-related hashtags on Twitter and Instagram . Take some time to look through the hashtags on social media. What is trending in the bookish sphere? Are there any that are specific to your book or genre? Use them. 

13. Collaborate with other authors for cross-promotion . Reach out to other authors on social media to see if they will promote your book on their channel in return for you promoting theirs. 

14. Conduct live Q&A sessions on social media . A chance to pick the author’s brain!? Readers will FLOCK to you. Doing a quick live Q&A session on social media is a fun and easy book marketing idea. 

15. Share behind-the-scenes glimpses of your writing process . Readers love to see what goes into the making of their favorite books. You can gain interest by disclosing information about the writing process. 

16. Create shareable graphics with quotes from your book . Pick a few quotes from your book and make cute graphics out of them. You never know who will share them on social media, and you can reach a lot of new potential readers that way. 

17. Run social media contests or giveaways . An easy book marketing idea is to create a giveaway on social media. Tell people to tag their friends or answer a question in the comments for a chance to win a book or related swag! 

18. Share positive reader reviews and testimonials . A super easy book marketing strategy is to post positive reviews of your books online. Spread testimonials on your social media platforms, author website, etc. 

19. Leverage social media analytics to refine your strategy . Social media analytics are there for a reason, so you should learn how to use them to your benefit. They can be extremely helpful in optimizing your book marketing strategy. 

20. Interact with your audience through polls and surveys . Polls and surveys are fun for your readership to take, and they also help you to understand your target audience better. That will make your future book marketing efforts more effective!

Spend Some Time on Email Marketing

21. Build and grow an email subscriber list . Email marketing is one of the robust ways to market your books as a self-published author. Use your author website to grow your email list , and send out engaging content to your subscribers list. 

22. Send regular newsletters with updates and exclusive content . Regular email updates will keep your subscribers engaged, and if you offer exclusive content via email, all your readers will want to get on your email list! 

23. Offer a free eBook or bonus content to new subscribers . It’s always a good idea to have a lead magnet to draw in new subscribers. This could be an excerpt from your new book, a short eBook, or other content your readers would enjoy. 

24. Personalize your email campaigns based on reader preferences . You don’t need to have one generic email series for every subscriber on your list. Learn who reader personas are and create some personalized emails for each one. 

25. Use compelling subject lines to increase open rates . Words sell. It’s a fact, or you wouldn’t be an author. Craft the subject line of your emails like you would the hook of a story. You want that email opened STAT! 

26. Collaborate with other authors for joint email campaigns . Just as you can collaborate with authors on social media, you can collaborate with email campaigns. Why not make the most of BOTH your email lists!?

27. Encourage readers to forward newsletters to friends . Giving a little nudge to your readers every now and then can be super helpful for book marketing. Ask them to share your announcements with their friends. 

28. Create a segmented email list for different reader interests . Remember I said that email campaigns should be targeted to different reader interests? You can even completely segment out your email lists for different groups to help you keep track. 

29. Include a call-to-action (CTA) in every emai l. If you don’t have a CTA in each and every email, you are missing out on easy book marketing opportunities. Link to your new book, your social media posts, your new blog post, etc. 

30. Run limited-time promotions exclusive to subscribers . Running short promotions for subscribers not only gets subscribers excited to buy in, it will also help to grow your subscriber list once the word gets out. 

Get Savvy With Content Marketing

31. Write articles related to your book's themes for guest posts . Are you writing a book on public speaking tips? Why not do some guest posts on creating an on-stage presence or overcoming stage fright? You will totally pull in some new readers from your helpful tips. 

32. Create a podcast discussing your book and related topics . Podcasts are a fabulous book marketing tool. It’s simple to make your own book-related podcast, too!

33. Develop a content calendar for consistent blogging . Sometimes blogging becomes an afterthought for authors, but it’s really one of the BEST ways to draw traffic to your author website. A content calendar will help keep you accountable. 

34. Utilize Medium to reach a broader audience . Have you written on Medium.com before? If not, it’s a really easy way to expand your readership and earn a little cash on the side. 

35. Create and share infographics related to your book . You can use Canva or Visme to create enticing, book-related infographics for potential readers. Put these up wherever you have an online presence. 

36. Participate in virtual summits or webinars . Look for upcoming writing or book-related webinars and participate in them. You can meet other participants, market your book, and maybe even network to host a summit of your own next time.  

37. Write guest articles for local newspapers or magazines . Reach out to local newspapers and magazines to see if you can write any articles for them. This will get your name out there, and if you can plug in some book marketing, even better. 

38. Offer to write a regular column for relevant publications . You don’t have to stop at one guest article. Why not ask for a column? You are a published writer, after all. Use your book as leverage, and then use your column to leverage your book. 

39. Create a book trailer and share it on video platforms . Book marketing isn’t all about written content. You can create an exciting book trailer for your latest release and share it on YouTube and other popular platforms. 

40. Share excerpts from your book on various platforms . Find a riveting (but spoiler-free) section of your book to share on social media platforms. This is an easy book marketing option. Hook them with the excerpt and they will want the whole book. 

Work on Collaborations and Partnerships

41. Partner with book influencers for reviews or shoutouts . Book influencers have, well, a lot of influence. Book bloggers, Bookstagram, BookTok – reach out to all the influencers and offer them a free copy of your book for an honest review. 

42. Collaborate with bookstores for in-store events or promotions . Call up some local bookstores to see if any of them are willing to partner with you for an event. Maybe you can do a reading or book signing , or host a writers’ workshop!

43. Join author collectives or networks . Author collectives can be an amazing networking tool, and you can form book marketing collaborations with many of the members. 

44. Partner with non-profit organizations for themed promotions . Are there any non-profit organizations you would like to help? You can both boost visibility for each other with a joint promotion. 

45. Collaborate with artists for book-related merchandise . Look for some artists whose style you love and reach out to them for a collaboration. Maybe they can make some bookmarks, mugs, or clothing related to your book. If people can wear your book marketing merch out and about, even better! 

46. Team up with other authors for anthology projects . If you want to do some smart book marketing, why not write some extra content related to your book? Maybe a short story, or an adjacent story set in the same universe? Then, partner with authors in the same genre or theme and put together an anthology with them. 

47. Participate in virtual book fairs or expos . Look up virtual book fairs and events that are coming up and contact the organizations to see if you can get involved. This can be a great book marketing opportunity for you. 

48. Offer signed copies through independent bookstores . Small bookstores are often looking for collaboration opportunities to boost their sales. They are more likely to partner with new authors, and offering them signed copies of your book can sweeten the deal. They will be thrilled to display your books front and center in their stands. 

49. Collaborate with book-related subscription boxes . Book subscription boxes are all the rage, from Illumicrate to Once Upon A Book Club . Browse through some subscription companies and reach out to the ones you think might use your book. 

50. Partner with libraries for author talks or readings . Contact local libraries to see if you can do a one-time author talk or recurring readings for their patrons. You can read your book, or bring your book up during your talk or reading. 

Get Some Publicity 

51. Write and submit press releases to local media outlets . Getting in the media is wonderful for book marketing. Write up some press releases and submit them to your local media groups. 

52. Pitch your book to book review bloggers and websites . Look up some popular book review websites and write to them about your book. If you explain a bit about it and yourself, and see if they will review your book if you send them a free copy.

53. Reach out to book podcasters for interview opportunities . If you don’t have time to create your own podcast, why not pop on someone else's? Reach out to your favorite book podcasters and see if they would be interested in interviewing you about your book. 

54. Attend and participate in literary events and conferences . Book fairs are the only events where you can do some book marketing. See what other literary events are available in your area and sign up! 

55. Submit your book for literary awards . If you aren’t aware of all the literary awards out there, now is the time to start doing your research. If any awards apply to your book, submit your book for them! You might win, or get visibility from an honorable mention. 

56. Create an author media kit with high-quality images and press materials . An author media kit is like your resume or portfolio. It’s what you should be sending to people when you try to market your book. If you don’t have one, make one! 

57. Offer to write op-eds or articles for newspapers . See if any newspapers are covering tangential topics to your book. Maybe you can write an op-ed to go alongside one of their upcoming editorial pieces. 

58. Engage with book journalists on social media . Look up the social media accounts of some book journalists you like and start interacting with them. Who knows if this will turn into a book marketing opportunity over time?

59. Request interviews on local radio and TV stations . Podcasts aren’t the only place you can interview. Maybe a radio or TV station would like to interview you too! 

Create a list of possible questions and answers so they know what your interview would look like. 

60. Utilize platforms like Help a Reporter Out (HARO) for media opportunities . HARO is a wonderful book marketing opportunity. You can sign up for their daily email and see if there are any reporters looking to cover a topic related to your book.

Just respond to them through HARO, and you might book yourself an interview! 

Perfect Your Book Launch Strategy

61. Plan a dynamic virtual book launch party . Planning the perfect book launch party is key to your book’s success on launch day. Make it a fun and dynamic experience that people want to tune in for. 

62. Offer limited-time discounts or promotions at launch . When launching your book, you should try selling it at a heavily discounted price for a limited time. This will help your book marketing by getting you tons of early reviews. 

63. Encourage pre-orders with exclusive bonuses . Make pre-orders enticing with special discounts, limited editions, or extra merchandise that is JUST for pre-order purchases. 

64. Leverage Amazon's Author Central for enhanced book pages . If you don’t have your Amazon author page set up, now is the time to do it! Amazon Author Central allows you to make interactive eBooks with visual and audio elements. 

65. Utilize book launch countdowns on social media . Keep the buzz going with multiple countdown posts on social media. Continue reminding people when your book is coming out and tell them to mark their calendars! 

66. Organize a blog tour leading up to the launch . What is a blog tour? It is a week or two where your book will be promoted across a bunch of websites and blogs. Reach out to potential websites well in advance to coordinate this with them. 

67. Create a launch-specific landing page on your website . It doesn’t hurt to create an SEO-optimized launch page for your book on your website. Once the launch has died down, you can repurpose that content into a product page for your book. 

68. Host a launch day giveaway on social media . Offer free copies of your book (or some free book-related merchandise) to your social media followers on launch day. This will generate buzz around your accounts, and probably get followers to share the information with their friends. 

69. Collaborate with influencers for launch day shoutouts . Contact some book influencers (and other influencers you like) to see if they would be willing to talk about your book on launch day. 

70. Leverage book launch hashtags for increased visibility . Take a look at what hashtags are trending for other books that authors are currently launching. Use those hashtags for yourself! 

Do Some Offline Marketing

71. Attend local book fairs and author events . Look up local author and book events in your area and sign up for them. These can be fruitful networking events for book marketing. 

72. Partner with independent bookstores for signings . Speak to some local, independent bookstores about setting up some book signing events as part of your book marketing strategy. 

73. Create visually appealing bookmarks and distribute them . Make some bookmarks using pictures or quotes from your book. You can collaborate with designers to create a professional and dynamic design. 

74. Offer to do readings at local libraries or book clubs . Send some emails out to local book clubs and libraries to see if they would like you to do a reading from your book. 

75. Create eye-catching posters for book-related events . Work with a designer to create some professional book posters to put up around town or at libraries, bookstores, and book events. 

76. Utilize traditional media like radio and local TV . Talk to radio and TV stations to see if you can get an interview or even a mention of your book release. 

77. Sponsor local events or community programs . If there are any events coming up in your community, see if you can sponsor them! You can get your name out there, and maybe even have the events mention your book. 

78. Participate in book swaps with other local authors . Reach out to some local authors and ask if they would be interested in doing a book swap. You can agree to write reviews or testimonial quotes for each other's books. 

79. Set up a booth at farmers' markets or craft fairs . Look up local farmers markets and fairs and see if there is space for you to set up a book with your books and book marketing materials. 

80. Place promotional materials in local coffee shops or businesses . Ask local restaurants, cafes, and businesses if they would be open to you displaying your book posters and flyers in their stores. 

Boost Reader Engagement

81. Respond promptly to reader emails and messages . Don’t ignore your readers! Respond to their emails and comments as soon as you can. And, if you don’t have the time, train a ghostwriter to do some of it for you. 

82. Create discussion guides for book clubs . Put together a discussion guide for book clubs with open-ended questions about your books. Make sure these are questions that will create multiple opinions and provide for a good discussion. 

83. Conduct online book clubs or reading groups . If you have your discussion guide created, why not host your own book club online? Readers will be thrilled to discuss alongside the author of the book. 

84. Encourage reader-generated content (fan art, reviews) . Don’t shut down fan art. If you see fan art you like, reshare it on your social media channels! Promoting your fans will create a more loyal readership, and is great for book marketing, too. 

85. Run polls on social media for reader input . Put some polls on social media to see what your readers think about your book and your writing. Who are their favorite characters? What were the most exciting chapters? What did they take away from your book? 

86. Offer signed bookplates for physical copies . Entice readers to buy physical copies of your book by offering them with signed bookplates. This will make the books more special and cause readers to want to buy a physical edition. 

87. Share book-related quizzes or trivia on social media . Everyone loves a good quiz. Take a look at Buzzfeed for inspiration and make a quiz or two related to your book that you can share on your social media channels. 

88. Host online book-related games or challenges . Why not create an interactive challenge or game that your readers can play online? This can be a lot of fun for your readers, and will create a sharable buzz. 

89. Engage with book-related memes and trends . Make book marketing super fun with some memes! See what is trending across social media platforms and follow the trend (with hashtags) in a way that suits your book. 

90. Show appreciation to long-time readers with exclusive perks . Remember how we talked about segmenting your email lists? Maybe you could have one just for your early subscribers, and give them some special perks for their support. 

Work on Your Visual Elements

91. Invest in professional cover design . They say you shouldn’t judge a book by its cover, but we absolutely do. Contact a professional book cover designer to ensure your cover markets your book FOR you! 

92. Create visually appealing promotional graphics . If you aren’t sure how to make the graphics yourself, partner with a graphic designer to create promotional materials that can’t be looked away from. 

93. Utilize eye-catching images in social media posts . Use Canva to create beautiful images for your social media posts, or work with a designer for a more professional look. 

94. Share character aesthetics or inspiration boards . Create a Pinterest board based on the look of certain characters or locations in your book so that others can be inspired by the aesthetic. 

95. Create interactive graphics (choose-your-own-adventure style) . Create some choose-your-own adventure graphics (think a chart with yes and no answers) to help people decide what book to buy or what character they are, etc. 

96. Design merchandise featuring your book cover . Work with designers to create posters, bookmarks, scarves, or shirts with your book cover on them. 

97. Use visually striking quotes as overlays on images . You don’t have to create just a quote graphic by itself. Why not layer a transparent quote over a book-related image? 

98. Share the evolution of your book cover design . Did you go through multiple book cover designs before you landed on a winner? Why not share your process? Everyone loves a fun, behind-the-scenes peek. 

99. Create a mood board for your book and share it . Use Canva to design a mood board for your entire book. Put it up on social media, Pinterest, and anywhere else that you deem appropriate. 

100. Use visually consistent branding across platforms . Make sure you have your author branding down to a T, and ensure your branding is consistent everywhere you post your book marketing content. 

Utilize Data and Analytics

101. Monitor sales data and adjust marketing strategies accordingly . It’s important to keep an eye on sales to understand if your book marketing efforts are paying off. Take a close look at the numbers and pivot as needed. 

102. Use Google Analytics to track website traffic . Google Analytics is a really incredible tool to see what content is most engaging to your readers. If you see certain blog posts resonating more, try creating some related social media and blog posts.

103. Utilize social media analytics for performance insights . Your social media platforms have their own analytics, so don’t forget about them! Social media analytics can help you make smarter decisions with your book marketing posts. 

104. A/B test different marketing messages . Try using some A/B testing to see which ads work best in different demographics. You might be surprised to see what resonates most. 

105. Monitor email open and click-through rates . Don’t stop at just getting names on your subscriber lists. Dive deeper into email marketing by checking statistics to see which emails are actually performing for you. Make more just like them. 

106. Analyze reader demographics for targeted marketing . You should already know what your target market is for your book, but if you don’t, it’s time to learn! 

Of course, sometimes we end up with a readership that surprises us, so it’s a good idea to check reader demographics and target ads to your specific readership groups. 

107. Track the success of various promotional channels . Not every channel is going to perform equally. You might discover that you do great on YouTube and TikTok but aren’t performing well on Instagram. 

Put your money where it performs, and assess strategy elsewhere. 

108. Use heatmaps to understand visitor behavior on your website . A website heatmap is a visual representation of user interaction with a web page, displaying areas where users tend to focus, click, move the cursor, or spend more time. 

Use this information to change your content or target your book marketing ads. 

109. Set up conversion tracking for online campaigns . Make sure you track the success of your campaigns, otherwise you’ll be throwing money at the wall and hoping something will stick. 

110. Use reader surveys to gather feedback and improve strategies . Surveys are a great way to understand your readership better. Take opinions and feedback seriously so you can target your marketing accordingly. 

Market Internationally

111. Translate your book into other languages . Why focus on book marketing in just one country? If you hire some translators for your work, there is a whole world out there for you to market to. 

112. Collaborate with translators for foreign markets . You can form relationships with translators to translate not only your books, but your marketing content as well. Who knows, you might be the next bestseller in Norway!

113. Utilize international book fairs and events . We’ve already covered local book fairs, but there are big international book fairs where you can promote your book, too. Look up upcoming events online and pitch your book to them. 

114. Target international readers through online advertising . Create some ads that target different countries to build your readership abroad. 

115. Offer international shipping for signed copies or merchandise . If you aren’t offering international shipping, you are missing out on lots of potential sales! While you don’t have to offer it on everything, merch and signed copies are a great place to start. 

Repurpose Your Content

116. Turn excerpts into shareable quote graphics . Take some short book excerpts and make graphics out of them, just like you would a catchy book quote. These graphics make for easy book marketing on social media. 

117. Convert chapters into serialized content for social media . You can release chapters one at a time on social media platforms to keep readers coming back for more. 

118. Create audiobook versions or snippets for promotion . Some people prefer audiobooks to physical books. You can even create special dramatized or extended edition audiobooks to get readers to revisit your story again and again. 

119. Repurpose blog content into engaging social media posts . If you have a blog on your author website (which you should), you can reuse some of your content on Facebook, Twitter, or Instagram. 

120. Turn book-related research into informative articles . Did you do any interesting research for your book? Whether it’s business research, historical research, or research on the native flora and fauna of your book’s setting, someone is bound to find it exciting. 

Turn it into an article! 

Focus on Long-Term Strategies

121. Plan a one-year anniversary celebration for your book . Your book marketing doesn’t stop after your book launch – you will always be thinking ahead with your marketing strategies. Why not have a special one-year anniversary celebration for your book?

122. Continue engaging with readers even after the initial launch . Keep talking with your readers via social media, your email list, and your blog. Don’t become irrelevant! 

123. Release bonus content or extended editions . Just because your book is published doesn’t mean you can’t republish it! Add extra content, like a special forward, an epilogue, or an additional chapter from another character’s point of view. 

124. Plan a sequel or related book to keep the momentum . Even if it’s going to take you three years to write, announce that you are writing your next book. Then, down the line, drop the title, then a quick paragraph excerpt. Keep the excitement going. 

125. Offer special editions or collector's items . Partner with book cover designers to create special editions of your book or limited-edition box sets if you have a series. You can also create collectible merchandise related to your book. 

Do Some Interactive Marketing

126. Create a choose-your-own-adventure social media campaign . Everyone loves an interactive campaign. You can create a single graphic with charts to different answers, or have links to separate threads for people with different answers. 

127. Host a book-related online escape room or puzzle challenge . Online escape rooms are almost as fun as the real thing – I know, because I did a ton of them during the pandemic lockdown. Why not host one related to your book? 

128. Develop a book-themed mobile app or game . If you have the chops to create a game yourself, then knock yourself out! Otherwise, reach out to some app or game creators to make a book-themed product. Hogwarts Legacy doesn’t need to have a monopoly on the market! 

129. Engage with augmented reality (AR) for interactive experiences . Could you partner with an AR company to bring one of your book settings to life? This would be an incredible book marketing event to invite your readership to. 

130. Create interactive quizzes or personality tests related to your book . Create some character quizzes, where would you live quizzes, what house are you quizzes, what marketing style are you quizzes – you get the picture. 

Surprise With Unique Promotions

131. Organize a book-related scavenger hunt . Work with local businesses to create a fun scavenger hunt related to your book. Think up some riddles and clues and pick book-related locations for people to visit as they scavenge. 

132. Offer limited-time book-related merchandise . Create some limited edition book merchandise and post it all across your social media channels. Make sure readers know the merchandise is scarce! 

133. Collaborate with a local bakery for book-themed treats . Reach out to a bistro or bakery to see if they would make some recipes inspired by your book or some sugar cookies decorated in your book theme as part of your book marketing. 

134. Host a virtual cooking event based on your book's setting . Is your book set in medieval times? Or maybe in romantic Tuscany? Pull up some authentic recipes for your setting and host a fun cooking event online for your subscribers! 

135. Create a book-related playlist and share it online . I can’t even count the number of times a song has reminded me of one of my favorite book characters or scenes. Make the perfect playlist for your book and it will take off like wildfire. 

Create Educational Initiatives

136. Offer educational resources related to your book's theme . Your readers may want to learn more about your book’s theme or topic. Offer some additional resources to educate them further, whether they are website links, webinars, or mini workbooks. 

137. Conduct virtual or in-person workshops . Educate your readership (and potential readership) through writers’ workshops. You can form a closer bond with participants and talk with them about your book.

138. Develop a curriculum for schools or book clubs . Is your book the perfect book club book? Write up some potential questions and topics for book clubs to discuss! Think it would be good in class? Draw up a curriculum for teachers. They will be thrilled to use it. 

139. Partner with educational institutions for author talks . We’ve discussed author talks in bookstores, but why not in schools? See if any schools would like to host you in their libraries, classrooms, or auditoriums. 

140. Share insights into your writing process for aspiring authors . Sharing information about your writing process is incredibly helpful to people who are learning how to write a book . They will be interested to read your own book afterward, too! 

Do Some Seasonal and Holiday Campaigns

141. Create themed promotions for holidays . If there is a holiday coming up, don’t miss out! You can create special themed ads and promotions for Easter, Fourth of July, Thanksgiving, you name it. 

142. Develop a winter, spring, summer, and fall marketing plan . Book marketing can look wildly different from season to season. Create some marketing plans targeted to seasonal trends. 

143. Offer holiday-themed merchandise or bonuses . The holidays are the perfect time for book marketing. What book lover doesn’t love a special holiday-themed bookish gift!? Offer promotions, bonuses, or special-themed merch during the holiday season. 

144. Run special promotions during book-related awareness months . There are so many awareness months and days that it can be hard to keep track of them, but there is bound to be one your book could tie into. Create some special marketing ads around awareness. 

145. Tie your book into major cultural events or celebrations . If there are any cultural events or celebrations going on in your area (or abroad!) you can tie them into your social media posts and subscriber content. 

Learn How to Handle the Challenges

146. Address and adapt marketing strategies during crises . If there is a crisis going on, don’t just continue with your regular book marketing strategies. Be sensitive to the crisis and pivot your marketing as needed to address it. 

147. Use your platform to contribute positively during challenges . As an author, you have a voice. Use it! If people see you standing up and helping during challenging times, they will be more likely to support you and your books. 

148. Offer promotions or incentives to support readers in tough times . If you know your readership is going through a slump, offer them some promotions to make their day! Extending a helping hand doesn’t go unnoticed. 

149. Share personal stories or experiences to connect during adversity . Sharing stories during a time of adversity can help to humanize you with your readership. Just make sure not to overshare or make the problem about you. 

150. Show resilience and adaptability in your marketing approach . Your book marketing ideas are not set in stone. Depending on what is happening in the world, you may have to pivot your strategy, but that’s what makes for successful marketing. 

Remember to tailor these ideas to your specific book, target audience, and personal style. Combining multiple strategies and experimenting with different approaches will help you discover what works best for your book marketing efforts.

Get Your Book Noticed!

If you've already published your book, you can start implementing these book marketing ideas now.

And if you haven't yet published, you can start working these ideas into your book launch plan.

There are tons of book marketing and promotion ideas to start conversations around your book. We’ve covered the essential ways on how to market your book, but the real rewards will come when you start implementing them and seeing which book marketing ideas work for you. 

Part of the difficulty with book marketing is that what works for another author, may not necessarily work for your genre. 

That’s where research comes in! Start researching similar authors in your niche and learn from what they are doing well with book marketing. 

Pretty soon, you’ll have a good idea of what kinds of tactics to approach for your own book promotion. And, you’ll be able to creatively implement new techniques!

If you need extra help with book marketing or self-publishing, the team at selfpublishing.com is here to help. You can book a free strategy call with our team today to get started. In the meantime, here is a helpful book launch checklist to keep you on track for successful book promotion.

Related posts

Hello books review: what is it and how does it work.

Reviews, Uncategorized

Dibbly Review: Better than ChatGPT? Services and Pros & Cons 

Alliance of independent authors review.

17 Best Book Promotion Sites – Choose the Right Option

Choosing the right option among some of the best book promotion sites is essential for any author trying to market their published work. These platforms offer unique opportunities to connect with readers, increase book sales, and build an author’s brand.

With the multitude of options available, finding the right fit can make a significant difference in an author’s promotional strategy.Each book promotion site comes with its distinct set of features, pros, and cons, catering to various genres and author preferences.

Given the importance of visibility in the success of a book, selecting the right promotional platform is a critical step. The following reviews aim to provide a clear overview of some of the top book promotion sites available, helping authors to chart a course through the world of book marketing.

Table of Contents

Best Book Promotion Sites

No matter if you are a new author or an experienced writer looking for a bit of boost on your new book, here are some of the best options when it comes to book promotion sites.

BookBub offers a bunch of cool features to help get your book noticed and bump up your sales. It’s all about using email campaigns that are super specific, targeting readers who are already into the kind of book you’ve written.

Getting your book featured in BookBub’s special deals can make a huge difference, shining a spotlight on it.

They also have options for pricing promotions to attract readers looking for a good deal, and they encourage a community vibe where readers can suggest books to each other, boosting your book through word-of-mouth.

Plus, you get to see how well your promotions are doing with their analytics.

BookBub really stands out by promoting your book through targeted email campaigns that connect directly with readers interested in your genre.

This means your advertising hits the mark, reaching people most likely to pick up your book.

It also offers the chance to get your book featured in special deals, grabbing even more attention. To help your book appeal to those looking for a bargain, BookBub supports price promotions.

Plus, it fosters a community where readers can recommend your book to others, spreading the word even further.

On top of all this, BookBub provides analytics, so you can see how effective your promotions are and get insights into improving your marketing strategies.

• BookBub has a vast audience, which increases the chances of your book being discovered by new readers.
• The platform is user-friendly, making it easy to set up and manage promotions.
• It offers targeted promotions, ensuring your book reaches readers interested in your specific genre.
• Authors often report significant spikes in sales and downloads during and immediately after promotions.
• The cost of promotions on BookBub can be high, potentially making it less accessible for indie authors or those with limited budgets.
• The selection process for featured deals is highly competitive, and not all books submitted will be chosen.
• While there’s a potential for increased sales, there’s no guarantee of long-term sales growth following a promotion.

I tried using BookBub to get my book out there, and setting everything up was pretty simple.

Submitting my book for a featured deal was a bit nerve-wracking because of the cost, but the chance of reaching a wider audience seemed worth it. After my book got picked and the promotion ran, I definitely saw more sales.

The analytics BookBub gave me were super useful to figure out just how much the promo helped.

But remember, keeping up your book’s sales momentum after the promo ends means you’ve got to keep on marketing.

BookBub can be a great option if you’re looking to get your book in front of more eyes and spike your sales. With its targeted approach and the community it builds, it has a lot to offer.

Just make sure you think about the costs and how competitive it is to get those featured deals.

From what I’ve seen, it’s definitely worth considering in your overall plan to promote your book.

2. Goodreads

Goodreads isn’t just a place where people find new books or talk about what they’ve read; it’s also a great spot for writers to meet their readers.

It mixes social media with ways to get your book noticed, giving authors a bunch of cool tools to help their books stand out and bring people together.

Goodreads lets authors set up a detailed page about themselves, listing all their books, upcoming events, and even blog posts.

This page is where you can chat with readers and share what’s behind your stories. You can run giveaways to get folks excited about your next book and answer questions in Q&A sessions, making it feel like you’re right there with your readers.

This kind of chatting doesn’t just make your book more visible; it also helps you make a group of readers who really follow what you do.

Plus, Goodreads lets you put out ads aimed at the exact kind of readers you’re writing for, getting your book in front of the right eyes.

• The vast user base of Goodreads provides a significant opportunity for authors to gain exposure among enthusiastic readers.
• Interactive features like giveaways and Q&A sessions enable authors to directly engage with their audience, building strong relationships.
• The advertising tools available on Goodreads allow for targeted marketing campaigns, ensuring that promotional efforts reach the most relevant audience.
• The platform’s extensive features and large community can be overwhelming for new authors unfamiliar with digital marketing strategies.
• Competition for visibility is high, with thousands of authors vying for the attention of readers, which can make it challenging to stand out.
• Managing a Goodreads profile and actively engaging with the community requires a considerable time investment, which may be difficult for authors with tight schedules.

Jumping into Goodreads as a writer opened up a new way for me to hang out with my readers. Getting my author page set up was easy, and it turned into the main spot for all my book buzz.

The giveaways were a hit, pulling in more followers and chats on my page. Talking directly to readers in Q&A sessions made me feel closer to them and even gave me new ideas for my writing.

Sure, it took effort to keep everything going, but the chance to talk directly with readers and get my books noticed more made it all worth it.

Goodreads is a must-have for writers wanting to gather a community around their books and really talk with their readers. With its mix of chatting and advertising tools, it’s a lively place to boost your book’s profile and make real connections.

Even though it can be a bit of a challenge to stand out and keep up with everything, the chance to bring your book to more people and build a loyal group of readers is something you shouldn’t miss.

3. Reedsy Discovery

Reedsy Discovery is like a springboard for new books, giving writers a spot to show off their work to book enthusiasts who are always on the hunt for something new.

It’s special because it’s all about finding new writers and giving readers a sneak peek at what could become tomorrow’s big hits.

It aims to close the gap between writers who want more eyes on their books, whether they’re just published or about to be, and readers looking for their next favorite story.

The core of Reedsy Discovery is how you submit your book for a review by a chosen group of reviewers. This makes sure your book gets a fair chance to catch on early.

If your book gets picked, it shows up on the Discovery platform, where people get book suggestions tailored to what they like to read. Writers can also gather early reviews here, which are gold for making your book look good and drawing in more readers.

Plus, you can chat directly with readers through comments and feedback, giving you great insights and helping you build a group of loyal fans.

• Reedsy Discovery offers a unique opportunity for authors to gain early exposure for their books, which is particularly beneficial for indie authors and those publishing their first book.
• The platform’s emphasis on curation and personalized recommendations helps in matching books with readers genuinely interested in their genres or themes.
• Early reviews obtained through Reedsy Discovery can significantly boost a book’s appeal, providing social proof and encouraging more readers to give it a try.
• There is a submission fee, which may be a barrier for some authors, especially those who are self-publishing on a tight budget.
• The selection process is competitive, with no guarantee that a book will be featured or receive favorable reviews.
• Since the platform is relatively new and building its audience, the reach might not be as extensive as more established book promotion sites.

Trying to get your book noticed on Reedsy Discovery is an exciting step. The submission process is straightforward and designed to help you showcase your book well.

Although there’s a fee, it feels like an investment in your book’s future. Seeing your book get into the hands of reviewers and hearing what they think is a thrill.

The feedback is usually really helpful, even if the platform doesn’t have the reach of bigger sites. But the chance to engage with dedicated readers and get valuable early reviews makes it a standout option.

Reedsy Discovery shines as a fresh way for writers to get their books noticed. With its focus on matching books to the right readers and collecting early reviews, it’s a smart choice for authors ready to start spreading the word about their work.

Even though there’s a fee and no guarantee your book will be featured, the opportunity for early exposure and constructive feedback is worth considering for writers eager to jumpstart their book’s journey.

4. NetGalley

NetGalley is this cool digital spot where writers and publishers can share their books with a big crowd of book lovers before the books officially hit the shelves.

This crowd isn’t just any group of readers; it includes reviewers, librarians, teachers, and folks from the media.

The whole idea is to get people excited about the book, snag some early reviews, and hear what readers think, which can really help make a book a hit when it launches.

NetGalley is great for sending out digital copies of your book to people excited about new reads in your genre.

You get to see how your book’s doing with detailed feedback and stats, like how many and what kind of book pros are checking it out. This feedback is super helpful, not just for pumping up your marketing but also for tweaking your book based on what readers say.

Plus, NetGalley has some neat tools to help you make your book more noticeable right there on their site.

• Access to a wide range of readers and professionals who can help amplify a book’s presence through reviews and word-of-mouth.
• The ability to gather early feedback can be invaluable in making last-minute improvements to a book before its official launch.
• Increased visibility in a professional and reader community that is actively seeking new titles to explore.
• The cost of listing a book on NetGalley can be significant, especially for indie authors or small publishers operating on tight budgets.
• There’s no guarantee that a book will receive reviews, or that the reviews will be positive, which can be a gamble for authors.
• The platform is highly competitive, with many books vying for attention, making it challenging for lesser-known authors to stand out.

Jumping into NetGalley felt like a big step, aiming to get some buzz going for my book before it officially came out.

Setting things up was pretty simple; they needed to know about the book, what it looked like, and when it was coming out. The cost seemed like a lot at first, but the chance to reach people who could really help spread the word felt worth it.

Not everyone who checked out my book left a review, but those who did really helped me fine-tune things and feel more ready for launch day.

Being on NetGalley made everything feel a bit more official as the release date approached.

NetGalley is a standout choice for getting your book out there early, especially if you’re looking to catch the eye of some key people in the book world.

Sure, the price and the competition might make you think twice, but the chance to get valuable feedback and kickstart your book’s hype could make it all worthwhile.

If you’re thinking about using NetGalley, it’s all about weighing the potential buzz against the cost and effort.

5. BookSends

BookSends is an email marketing service just for authors who want to spread the word about their eBooks. It sends out daily emails to its subscribers, letting them know about deals on eBooks.

It’s a fantastic way for authors to get more sales, especially when they’re running promotions or offering their eBooks for free or at a discount.

BookSends is really good at making sure your book gets in front of people who actually want to read it. It targets subscribers based on what they like to read, so your book promotion hits the right audience.

You can set up your book promos in advance to line up with when you’re planning to drop your prices or offer your book for free, helping you get the most out of the extra attention.

After your promo runs, BookSends gives you all the stats on how it did, so you can see just how much it helped.

• Direct access to a large subscriber base that’s already interested in discovering new eBooks, which can significantly increase the chances of your book being noticed and downloaded.
• The targeted marketing approach ensures your book promotion reaches readers who are most likely to engage with your content.
• Authors often experience a noticeable spike in downloads and sales during the promotion period, which can also lead to increased reviews and long-term visibility.
• The service charges a fee for book promotion, which varies depending on the genre and the type of promotion. This cost may be a consideration for authors with limited marketing budgets.
• Success on the platform can be highly dependent on genre, with some genres performing better than others, which might not align with every author’s expectations.
• As with any promotional tool, there’s no guarantee of sustained sales after the initial promotion period ends, requiring authors to have a comprehensive marketing plan.

Deciding to use BookSends to promote my eBook was about reaching their dedicated bunch of book lovers.

I picked my book’s genre and got ready for the email blast. Paying for the promo seemed like a good bet for getting my book out there.

On the day my book was featured, I saw a lot more downloads, which was pretty awesome. The spike didn’t last forever, but it led to more reviews and some readers stuck around for my later books.

The stats BookSends sent me after helped me figure out how well the promo worked and plan what to do next.

To sum it up, BookSends can be a major help for authors looking to push their eBooks. The costs and how different genres perform are things to think about, but the chance to see your downloads and sales climb might make it worth it.

My experience showed me that adding BookSends to your marketing mix could really pay off, especially if you line it up with other promo activities.

6. ManyBooks

ManyBooks is like a bridge connecting writers who want to spread the word about their eBooks with readers around the world eager for new finds in all kinds of genres.

It’s all about giving authors a chance to shine and reach more people by featuring their books at low prices or even for free, perfect for readers who love a good deal or are searching for their next favorite story.

One big highlight of ManyBooks is its daily newsletter, which puts the spotlight on eBook deals for a huge group of subscribers.

Writers can get their books featured in these newsletters, opening the door to a lot of new readers. There’s also a cool spot for author interviews on the site, letting writers share their stories, what drives them, and talk about their books, which adds a nice personal touch.

Plus, ManyBooks has a super user-friendly site where it’s easy to find new books by genre, dive into fresh titles, and get books straight away.

• Extensive reach through its subscriber base, increasing the chances of discovery and downloads for featured books.
• The opportunity for authors to participate in interviews, adding a personal touch to their promotions and enabling readers to connect with them on a deeper level.
• ManyBooks offers a cost-effective promotional tool, with various options to fit different marketing budgets.
• The platform’s effectiveness can vary depending on the genre, as certain genres may be more saturated or have a more engaged audience than others.
• While the cost is relatively accessible, the investment might not yield a significant return for every book or author, particularly if the book does not resonate with the ManyBooks audience.
• As with any promotional platform, there’s no guarantee of long-term sales or reader engagement beyond the initial promotional period.

I gave ManyBooks a shot to see if it could help get more eyes on my latest eBook, and the setup was pretty easy and clear on how to make the most of it. I got my book into the newsletter and even landed an interview, which felt extra special.

When my book was featured, I saw a nice bump in downloads, more than I expected. The chat from the interview brought some lively talks and feedback from readers.

Even though the big wave of interest was mostly during the promo, it did lead to more people following my work.

Wrapping it up, ManyBooks is a solid choice for writers looking to get their books out there and snag some new fans.

The mix of daily deals, a chance to share more about yourself in an interview, and an easy site to explore makes it a pretty sweet spot for book promos.

While how it turns out can vary by genre and how well your book matches up with readers, my run with ManyBooks brought my eBook some welcome attention and connections.

It’s a good, affordable tool to consider in your bigger plan for getting your book noticed.

7. The Fussy Librarian

The Fussy Librarian is a book recommendation service that’s all about connecting readers with books they’ll probably love, based on what they like to read.

For writers, it’s a smart way to get their books in front of people who are most likely to enjoy them, thanks to personalized email newsletters.

This service is really cool because it’s great at finding the perfect match between books and readers who are into specific genres and types of stories.

The Fussy Librarian sends out daily newsletters to folks who’ve told them exactly what kinds of books they’re into, picking from a whole bunch of genres and content preferences.

Authors can get their books into these newsletters, hitting right at readers who’ve said they like similar stuff. This means the book promos are super targeted and stand a good chance of getting people interested and buying.

On top of the email stuff, The Fussy Librarian also lets authors highlight their books on the website, giving them even more chances to catch the eye of eager readers.

• Highly targeted promotional campaigns ensure that your book is seen by readers who have a pre-established interest in your genre or type of content.
• The service is cost-effective, offering various pricing options based on genre and promotional needs, making it accessible for authors with different budgets.
• The Fussy Librarian has a reputation for quality, which can lend credibility to your book and increase reader trust.
• The specificity of the targeting means that the overall reach of a promotion might be smaller compared to more generalized services, potentially limiting exposure.
• There is competition for spots in the daily newsletters, and not all submissions are accepted, which can be a challenge for new authors or those with fewer reviews.
• As the effectiveness of the promotion heavily relies on matching reader preferences, results can vary significantly from one campaign to another.

Choosing The Fussy Librarian for book promotion means betting on the power of targeted marketing.

When a book lines up well with what’s popular on the platform, being featured can lead to a nice bump in sales and even pull in some new reviews. Getting everything set up is pretty straightforward, and The Fussy Librarian helps you make sure your book looks its best for potential readers.

Even though the focus is tight, finding readers who are genuinely into what you’re writing about can lead to lasting interest in your work beyond just a single promotion.

All in all, The Fussy Librarian is a standout choice for authors looking to link up with readers who will truly appreciate their books.

While it might not cast as wide a net as some other services, the depth of connection and quality of reader interest can make a big difference.

With affordable pricing and a boost in credibility from being featured, it’s a solid option for authors aiming to get noticed in their specific genre.

This approach highlights the importance of matching books with the right audience, making The Fussy Librarian a valuable tool in an author’s promotional arsenal.

8. Scribe Media

Scribe Media isn’t just about pushing books; it’s a full-package deal that helps authors write, publish, and get their books out there.

It’s perfect for folks with big ideas but maybe not enough time, writing chops, or know-how to make a book happen all on their own.

This service is all about turning thoughts into actual, hold-in-your-hand books, taking care of everything from drafting the manuscript with professional writers to handling the editing, design, publishing, and even marketing and spreading the word.

Scribe Media stands out because it offers a whole journey from the first idea to a book on the shelf.

Authors get matched up with pro writers who help put their ideas into words that pop.

The deal includes everything you need to make a book look and read great, like editing, design, and getting it published to meet the top standards out there.

They also help authors hit their audience right in the sweet spot, with marketing support that can cover launching on big platforms like Amazon, setting up speaking gigs, and using social media to create buzz.

• A comprehensive solution that takes authors from idea to published book, making it ideal for those who are serious about publishing but may be short on time or unsure of the process.
• Access to a team of professionals ensures high-quality output, from writing and editing to design and marketing.
• The personalized approach means that each book project is tailored to the author’s goals and vision, resulting in a unique and professional final product.
• The full suite of services offered by Scribe Media comes with a significant price tag, which may be beyond the budget of many independent authors or those just starting out.
• The process requires a commitment of time and engagement from the author to ensure the book accurately reflects their ideas and vision, which might be challenging for extremely busy individuals.
• As the focus is on premium, bespoke services, the approach might not suit authors looking for more hands-on control over every aspect of the publishing process.

Choosing Scribe Media means going for a service that promises not just to get a book out there, but to do it without cutting corners on quality or getting lost in the maze of publishing.

From the get-go to the moment the book hits the shelves, the skill and professionalism of the Scribe team really shine through.

Working with a writer who gets what you’re trying to say and can express it even better than you might have on your own is a game-changer.

Plus, having a solid marketing plan in place after the book is out helps it stand out in a sea of other titles, often leading to better sales and more opportunities than going it alone might have offered.

Scribe Media is a top choice for anyone looking for an all-inclusive publishing service that delivers quality from start to finish.

It’s designed to make publishing accessible for busy professionals and entrepreneurs full of ideas but short on time or unsure about the publishing process.

Yes, it’s a bit of an investment, but the expertise, attention to detail, and promotional help it offers can be just what’s needed to take a book from a concept to a well-received, professionally published reality.

For those serious about making their mark with a book, Scribe Media could well be the perfect partner.

9. BookBaby

BookBaby is like a Swiss Army knife for self-publishing authors, packing everything you need to get your book out from your head and into readers’ hands.

It’s got you covered from the get-go with services like printing, eBook conversion, and getting the word out there about your book.

For authors who love the idea of steering the ship but want a crew to help navigate the rough seas of publishing, BookBaby is a solid ally.

BookBaby really stands out by offering a full menu of self-publishing services. They’ll tidy up your manuscript with professional editing, wrap it in a stunning cover design, and get the formatting just right.

You get to pick how you want your book printed, with options for printing on demand or going big with traditional bulk printing.

Plus, they make sure your book lands in all the big online shops like Amazon, Barnes & Noble, and Apple Books.

They even throw in some tools to help you hype up your book, like making you an author website and helping out with social media marketing.

• Comprehensive services cover all aspects of the publishing process, from manuscript to market, offering convenience and professionalism.
• Direct distribution to a wide network of retailers increases the potential reach of your book.
• The flexibility in printing options caters to various author needs and preferences, accommodating both small and large print runs.
• The wide range of services comes at a cost, which may be higher than some other self-publishing options, potentially putting it out of reach for authors on a tight budget.
• While BookBaby offers marketing and promotional services, the effectiveness of these services can vary, and authors may need to invest additional effort and resources into marketing their books.
• Navigating the numerous options and services can be overwhelming for first-time authors unfamiliar with the publishing process.

Getting into self-publishing with BookBaby means getting a lot of support to polish and publish your book. Going for their complete package, I found the journey pretty smooth, with top-notch editing and design making my book something to be proud of.

Opting for print-on-demand was a smart way to dip my toes in without sinking too much money into stacks of books.

The upfront costs felt hefty, but seeing the quality of my book and how easy it was to get it out there made it feel worth it.

Marketing took some extra elbow grease beyond the basic package, pushing me to look for more ways to get my book noticed.

All in all, BookBaby is a fantastic pick for authors who want a full-service approach to self-publishing and are ready to invest in their book’s journey.

It hands you the keys to smoothly navigate from having a manuscript to having a published book, with a bunch of helpful services along the way.

While keeping an eye on the budget is important, the quality, convenience, and reach BookBaby offers could make it the right partner for authors dedicated to bringing their book to the world in style.

10.  PaperTrue

PaperTrue is a go-to spot for authors who want to make sure their manuscripts are polished to perfection before they hit the publishing scene.

It’s not your typical book promo site, but it plays a key role in getting a book ready for the big reveal.

PaperTrue shines with its dedication to making every manuscript clear, coherent, and top-notch, meeting the highest publishing standards out there.

At the heart of what PaperTrue offers are its top-tier editing and proofreading services. They’re all about catching and fixing any grammar, punctuation, spelling, and syntax slip-ups, and they don’t stop there.

They also spruce up your style to make sure your manuscript not only reads well but grabs attention. The editors don’t just mark up what’s wrong; they give you feedback on how to make your writing stronger, clearer, and more compelling.

Plus, if you need your manuscript’s layout to look a certain way for industry standards or a specific publisher, PaperTrue’s got your back with formatting services, too.

• High-quality editing and proofreading can significantly improve the readability and professionalism of a manuscript, increasing its chances of success.
• Constructive feedback from experienced editors provides valuable insights that can help authors grow and improve their writing skills.
• Tailored formatting services save authors time and ensure that their manuscript adheres to professional standards, making the publication process smoother.
• The cost of professional editing and proofreading services can be a significant investment, particularly for independent authors or those working with a limited budget.
• While PaperTrue’s services enhance the quality of the manuscript, authors must still navigate the complexities of publishing and promotion on their own, as the platform does not offer direct publishing or book marketing services.
• The turnaround time for editing and proofreading can vary depending on the length and complexity of the manuscript, requiring authors to plan ahead to accommodate these timelines.

Getting your manuscript ready with PaperTrue is all about making sure it’s shining bright and ready for readers’ eyes. From the get-go, they lay out the process clearly, so you know exactly what to expect.

The detailed edits and suggestions do more than just polish up your work; they actually help you get better at your craft, giving you insights into how to make your writing hit just right.

Investing in this kind of quality isn’t small change, but the way it transforms your manuscript is totally worth it.

Having a manuscript that’s been professionally edited makes the whole publishing path smoother and boosts your confidence when it’s time to share your book with the world or self-publishing sites.

PaperTrue steps in at a crucial moment for authors, providing top-notch editing and proofreading that’s about more than just fixing mistakes—it’s about elevating your manuscript to meet the highest standards before anyone else sees it.

They might not get into the book promotion game, but the role they play in getting your book publication-ready is huge.

For any author wanting to make a real impact with their work, putting your manuscript through the expert hands at PaperTrue is a key step on the road to publishing success.

11.  Written Word Media

Written Word Media is a valuable partner for writers and publishers aiming to get their books out there and grab the attention of keen readers.

With a suite of book promotion and marketing platforms like Freebooksy, Bargain Booksy, NewInBooks, and Red Feather Romance, it offers specialized spots for different kinds of book lovers.

This setup means authors can pinpoint their promotional work to hit the right audience, making sure their book lands in the hands of readers who are really into their genre.

The big deal with Written Word Media is how it breaks down its promotional services to cover different parts of the book market.

Freebooksy is all about getting the word out on free eBooks, perfect for authors looking to ramp up downloads and get noticed. Bargain Booksy targets readers scouting for eBook deals, while NewInBooks shines a spotlight on the latest releases across all sorts of genres. For the romance fans, there’s Red Feather Romance.

Each of these platforms offers email blasts, social media promotion, and spots on their websites to make sure books get seen by the folks most likely to read them.

• Targeted promotion across various reader segments increases the likelihood of reaching interested readers, enhancing book visibility and sales.
• The range of platforms under Written Word Media allows authors to choose the most suitable promotional strategy based on their book’s genre and pricing strategy.
• Authors have reported significant spikes in downloads and sales following promotions, with some also seeing an increase in reviews and long-term reader engagement.
• The cost of promotion packages varies across the different platforms and can add up, especially for authors planning multiple promotions or targeting several genres.
• Due to the popularity of these platforms, securing a spot for your book promotion can be competitive and requires planning in advance.
• While effective for boosting visibility and sales in the short term, authors need to employ additional marketing strategies for sustained success.

Opting for a targeted campaign on Bargain Booksy for a mystery novel led to a noticeable spike in sales and downloads, surpassing initial expectations.

This exposure wasn’t just a flash in the pan—it also helped gather more reviews, aiding the book’s long-term standing on sales platforms.

Balancing the budget for this kind of promotion took some doing, but the payoff in exposure and sales was well worth the effort.

Written Word Media hands authors a powerful set of tools for getting their books in front of readers who will genuinely appreciate them.

Its focused approach means your promotional efforts are more likely to hit the mark, boosting the odds of your book’s success.

While there’s a cost to consider, the potential for increased visibility, downloads, and sales offers a compelling reason to consider Written Word Media as part of your book marketing plan.

12.  Greenleaf Book Group

Greenleaf Book Group is like hitting the sweet spot in the publishing world, blending the best parts of traditional publishing with the independence of going it solo.

Authors get to keep the reins on their creative vision and rights but still tap into top-notch publishing services and get their books out through all the right channels.

Greenleaf shines when it comes to getting books on shelves and screens everywhere, from big-name bookstores to libraries and online retailers, making it a go-to for authors aiming to spread their stories far and wide.

Greenleaf rocks the publishing scene with everything an author needs, from editing and making the book look pretty to getting it printed, out there, and talked about.

They’ve got a killer distribution network that puts books in front of eyeballs across major sales spots, ensuring authors’ works don’t just get published—they get noticed.

Plus, they’re all about giving authors a leg up in marketing, offering guidance through the maze of book promotion, whether that’s mastering social media or setting up signings and media spots.

• The hybrid publishing model offers a best-of-both-worlds approach, giving authors professional publishing and distribution services while allowing them to retain rights and creative control.
• Access to Greenleaf’s extensive distribution network can significantly enhance a book’s visibility and availability across key sales channels.
• Personalized marketing support helps authors develop and execute effective promotion strategies, increasing the chances of commercial success.
• The cost of Greenleaf’s services, including publishing and marketing packages, may be higher than some authors expect, especially when compared to self-publishing options.
• The selective nature of Greenleaf’s model means that not all projects are accepted for publication, which can be a limiting factor for some authors.
• While providing a high level of service, the process can be more time-consuming than traditional self-publishing, requiring authors to be prepared for a longer journey from manuscript to market.

Linking up with Greenleaf Book Group is a move made by those drawn to its solid rep for quality and an impressive knack for getting books into prime spots.

The full-service approach smooths out the publishing journey, backed by the thrill of seeing your book hit the big time in bookstores and online.

Marketing takes a team effort and some extra investment to really shine, but the boost it gives your book’s debut can make all the difference.

Greenleaf Book Group hits the mark for authors looking for a mix of traditional backing with the freedom of self-publishing.

With its standout distribution and marketing game, it’s especially appealing for those set on making a splash with their work.

Though the costs and selective nature of Greenleaf’s services might give some pause, the payoff in terms of reach, visibility, and the professional polish of your book can make it a smart choice for authors ready to invest in their publishing success.

13.  Elite Authors

Elite Authors steps in as a lifeline for authors diving into the self-publishing world, offering a full package of services to ease the publishing journey.

This platform stands out for its commitment to providing a start-to-finish solution, handling everything from giving manuscripts a final polish to ensuring books catch eyes in the market.

It’s the go-to for both newbies and seasoned authors looking for a way to bypass the usual hassles of publishing, letting them keep their focus sharp on crafting stories while the platform takes care of the heavy lifting of making those stories public.

Elite Authors packs a punch with services that touch on every part of getting a book from draft to reader hands. Their professional editing makes sure your manuscript is spotless and reader-ready.

They don’t stop at making your words shine; they also offer custom book design services to ensure your book looks as good as it reads, standing out in the sea of other titles.

With eBook conversion, they’ve got you covered on all digital fronts, ensuring your book is accessible wherever readers prefer to turn pages digitally.

And when it’s time to sell, Elite Authors’ distribution and marketing support aim to get your book noticed by book lovers everywhere, online and off.

• Comprehensive services eliminate the need for authors to juggle multiple vendors or freelancers, streamlining the publishing process.
• The emphasis on professional quality, from editing to design, ensures that books meet industry standards and appeal to readers.
• Marketing and distribution support helps authors overcome one of the biggest challenges in self-publishing: visibility in a competitive market.
• The full range of services, while convenient, can represent a significant investment, which might be a consideration for authors on a tight budget.
• While Elite Authors offers personalized support, authors might find the process less hands-on than managing each step of publishing independently.
• The platform’s broad approach may not cater to authors seeking highly specialized or niche market services.

Deciding to go with Elite Authors for the self-publishing journey was all about their promise to make publishing smooth and stress-free, and they totally lived up to that.

The editing wasn’t just thorough—it made my manuscript shine without losing my unique voice. Working with their design team was a real collaboration, leading to a book cover that perfectly reflected my book’s core.

And when it came to getting my book out there, their distribution tactics took my book’s reach to levels I couldn’t have hit on my own.

Sure, putting money into Elite Authors was a big move, but the payoff was clear in the standout quality of the final book and how much more time I had to focus on writing.

Elite Authors stands out as a top pick for any author wanting a do-it-all, professional route to self-publishing.

They’ve got everything covered from the moment you have your manuscript ready to when it’s time to get it into readers’ hands, all supported by a crew of pros from the publishing world.

Although the price and the more hands-off experience might not be for everyone, for authors aiming for an all-around service that ensures their book not only meets but exceeds professional standards and finds its audience, Elite Authors is worth considering.

14.  Bookishelf

Bookishelf is like a treasure trove for book lovers and a goldmine for authors and publishers wanting to shine a spotlight on their work.

It’s all about linking up eager readers with the newest and most intriguing reads out there across a variety of genres.

For authors aiming to get their books noticed, Bookishelf offers a sweet suite of options, from getting your book reviewed to landing a spot in an author interview or even snagging a guest post.

What really makes Bookishelf stand out are its deep-dive book reviews, which offer readers a thorough look at what to expect from a book—everything from its themes to the vibe of the whole reading experience.

Authors have the chance to put their books in front of Bookishelf’s dedicated readers by submitting them for review, which can be a big win for getting noticed.

On top of reviews, the platform dishes out other ways to get the word out, like through author interviews, guest posts, and special features that let authors tell the story behind the book and chat directly with potential fans.

• The platform’s focus on quality reviews and recommendations can significantly enhance a book’s credibility and appeal to readers.
• Promotional features like author interviews and guest posts offer personalized ways for authors to connect with readers, beyond traditional advertising.
• Bookishelf’s targeted audience of book enthusiasts ensures that promotional efforts are reaching readers with a genuine interest in discovering new books.
• The selection process for book reviews and promotional opportunities can be competitive, with no guarantee that all submissions will be accepted.
• While the platform provides valuable exposure, the effectiveness of promotional efforts may vary depending on the genre and the specific interests of Bookishelf’s audience.
• Authors may need to actively engage with the platform and its community to maximize the benefits of their promotional efforts, requiring time and dedication.

Promoting a novel on Bookishelf turns out to be a smart move for authors aiming to connect with a community passionate about books.

The submission process for book reviews is clear-cut, and securing a spot for an author interview offers a special chance to dive into the story behind the book and engage directly with readers.

The exposure and feedback received from Bookishelf play a crucial role in sparking interest in the novel and drawing in new readers.

Although it’s just one piece of a larger marketing puzzle, the distinctive promotional opportunities Bookishelf provides can significantly boost a book’s visibility.

Bookishelf stands as a crucial platform for authors and publishers looking to get their books in front of an enthusiastic audience.

With a focus on delivering insightful book reviews and a variety of promotional activities, it creates space for authors to highlight their work and interact with potential readers in a meaningful way.

Despite the challenges that might come with the competitive environment for book reviews and promotions, the chance for greater exposure and connecting with a dedicated community of book lovers makes Bookishelf an attractive option for authors aiming to widen their audience and engage with readers who are eager to discover new books.

15.  Ghost Book Writers

Choosing Ghost Book Writers is a game-changer for anyone with a story or expertise to share but maybe doesn’t have the time, skill, or desire to write it all down.

With a broad palette of genres from fiction to non-fiction and more, they’ve got everything covered: ghostwriting, editing, getting the book published, and even marketing it.

The heart of what Ghost Book Writers offers is ghostwriting, where seasoned writers team up with clients to create a manuscript that truly reflects what the client wants to say, in the tone they want to say it. But they don’t stop there.

They polish up these manuscripts with top-notch editing, guide clients through the publishing maze, whether that’s going traditional or self-publishing, and even kick into gear with marketing services to make sure the book gets the spotlight it deserves once it’s out.

• Ghostwriting services allow authors to tell their stories or share their knowledge without the need to write the book themselves, saving time and ensuring a professional outcome.
• A comprehensive range of services from writing to marketing provides a one-stop solution for authors, simplifying the book creation and promotion process.
• Working with experienced writers and editors ensures high-quality content that is tailored to meet the client’s goals and audience expectations.
• The cost of ghostwriting and full-service packages can be significant, making it a considerable investment for many aspiring authors.
• Some authors may find it challenging to convey their vision and voice to a ghostwriter, requiring a high level of communication and collaboration to achieve the desired outcome.
• Reliance on a third party for the writing and creative process may lead to concerns about the authenticity and originality of the final product.

Ghost Book Writers steps in as a powerhouse for those looking to put their name on a book without diving into the writing part themselves.

Their all-in-one approach, from the writing desk to the reader’s hands, offers a smooth path for turning ideas into published works.

While the cost is something to weigh, the value of leaning on a crew of experts to navigate the book’s journey—and the standout quality of the work they produce—often makes the investment worth it.

For folks mulling over the idea of becoming authors without the writing hassle, Ghost Book Writers presents itself as a professional and reliable choice.

16.  Smith Publicity

Teaming up with Smith Publicity gives authors a major boost, thanks to their knack for getting books and authors noticed.

With a hefty track record spanning over two decades, they’ve made a name for themselves by pushing the envelope in book marketing, helping both indie authors and traditionally published ones get the spotlight they deserve.

Their blend of old-school grit and cutting-edge strategies means visibility, a solid author brand, and ticking sales numbers are all part of the package.

Smith Publicity offers an array of marketing services tailored to authors’ specific needs and goals.

These services include media outreach to secure coverage in print, broadcast, and online channels, social media marketing to engage with readers directly, book tours and signings to foster personal connections with audiences, and strategic book launches to maximize impact.

Their team works closely with authors to identify the most effective channels for promotion, leveraging their extensive network of media contacts and industry expertise to gain significant exposure for books and authors.

• Proven track record of successful book marketing campaigns that have resulted in increased visibility and sales for authors.
• Personalized approach to marketing, ensuring that strategies are aligned with authors’ goals and the unique appeal of their books.
• Extensive network of media contacts and industry relationships, providing authors with opportunities for significant exposure across various platforms.
• The cost of engaging a full-service book marketing firm like Smith Publicity can be a considerable investment, potentially beyond the reach of some authors, especially those who are self-published or early in their careers.
• The effectiveness of marketing efforts can vary depending on the genre, market trends, and the inherent appeal of the book, with no guarantee of specific outcomes.
• The comprehensive nature of the services requires authors to place a significant amount of trust in the firm’s strategies and execution, which may not align with all authors’ preferences for involvement in the marketing process.

Choosing Smith Publicity offers authors a robust avenue to boost their book’s success. Right from the beginning, the Smith Publicity team showcases a deep grasp of the book marketing world, piecing together a plan that meshes well with an author’s goals.

The campaigns they launch are rich and varied, ranging from media outreach that clinches interviews and spotlights in prominent outlets to dynamic social media strategies that ramp up engagement with readers.

Though the commitment requires a notable investment, the broadened visibility and new doors it opens for both the book and the author’s brand prove its value.

Smith Publicity emerges as a top pick for authors in search of expert, all-around marketing services for their books.

Their seasoned knowledge and customized promotion strategies significantly uplift an author’s presence and impact in a bustling book market.

The necessity for a substantial investment and dependence on their strategies might be daunting for some authors, yet the remarkable advantages of collaborating with an experienced firm like Smith Publicity present a strong case for authors ready to make a substantial move for their book’s outreach.

17.  Friesen Press

Friesen Press is a standout choice for authors aiming to self-publish with a professional touch.

Offering a spectrum of services from book design and editing to distribution and marketing, Friesen Press emphasizes quality and author autonomy, ensuring that authors steer their publishing journey while achieving their goals.

This service is tailored for both newcomers and seasoned authors, simplifying the self-publishing process and maintaining authors’ full rights over their work.

Friesen Press provides a suite of services designed to cover all aspects of the self-publishing journey. Their offerings include professional editing to polish manuscripts, custom book design to create visually appealing covers and interiors, and various publishing packages that cater to different needs and budgets. They also offer distribution services that ensure books are available in major online bookstores, including Amazon and Barnes & Noble. Additionally, Friesen Press provides marketing and promotional support, helping authors devise strategies to promote their books effectively.

• A wide array of services ensures that authors have access to professional quality publishing support from manuscript to market.
• Authors maintain full rights to their work, giving them complete creative and financial control over their publishing journey.
• The availability of different publishing packages allows authors to choose a service level that fits their specific needs and budget.
• The cost of comprehensive publishing packages can be significant, potentially putting professional self-publishing services out of reach for some authors.
• While Friesen Press offers marketing and promotional support, the effectiveness of these efforts largely depends on the author’s engagement and additional investment in marketing activities.
• The breadth of services and options can be overwhelming for first-time authors, requiring careful consideration and possibly external advice to make informed decisions.

Opting for Friesen Press equips authors with the necessary tools and support for a professional self-publishing experience.

The quality editing and custom design services transform manuscripts into polished, market-ready books, while distribution ensures wide availability.

Although effective marketing requires author initiative and possibly more investment, the overall quality and comprehensiveness of Friesen Press’s services offer a valuable route for authors dedicated to achieving professional standards in their self-publishing efforts.

Trying to choose the best book promotion sites reveals a plethora of options designed to support authors at every stage of their marketing journey. Whether you’re an indie author on a tight budget or a published author looking to expand your reach, there’s a platform suited to your needs.

Ultimately, the effectiveness of your book promotion hinges on choosing a site that aligns with your goals, audience, and genre. By leveraging the strengths of these platforms, authors can enhance their visibility, connect with readers, and pave the way for their book’s success.

Stefan is the CEO of Automateed.

Follow us on:

Explore our eBook Creation & Promotion Tools

Informational ebook subniche ideas creator.

Dive deep into your niche with our Informational Ebook Subniche Ideas tool. It helps you find specific areas that aren't as crowded, giving your ebook a better chance to shine and attract a dedicated audience.

Novel Ideas Generator

Stuck on what your next big novel should be about? Our Novel Ideas tool throws exciting suggestions your way, sparking your creativity and helping you start your storytelling journey with a bang.

Novel Title Ideas Creator

Find the perfect catchy title for your novel with our Novel Title Ideas tool. It's all about grabbing attention and making sure your book stands out from the rest right from the get-go.

Informational Ebook Niche Ideas

Not sure which niche to tackle in your next ebook? Our Informational Ebook Niche Ideas tool offers fresh insights into profitable niches that cater to your interests and market demand.

Informational Ebook Title Ideas

Get your ebook noticed with a title that piques curiosity. Our Informational Ebook Title Ideas tool helps you craft compelling titles that draw readers in from the very first glance.

Book Summary (Amazon KDP)

Catch readers' eyes with a killer book summary. Our Book Summary tool for Amazon KDP crafts concise, enticing summaries that give potential readers a tantalizing glimpse into your book.

Keyword Research for Amazon KDP

Optimize your Amazon listings with our Keyword Research tool for Amazon KDP. It helps you discover the keywords that potential readers are using, boosting your book's visibility and sales.

Novel Outline Creator

Turn that novel idea into a structured masterpiece. Our Novel Outline tool guides you through the process of building a coherent and captivating story framework step by step.

Informational Ebook Topic Ideas

Keep your ebooks fresh and interesting. Our Informational Ebook Topic Ideas tool generates a variety of topics that will engage your readers and keep them coming back for more.

Book Appendix

Add valuable content to your book with ease. Our Book Appendix tool helps you create detailed appendices that enrich your readers' understanding and enhance the overall value of your book.

About the Author Page Builder

Let readers know who's behind the great read. Our About the Author Page Builder crafts engaging author bios that connect personally with your audience and build your author brand.

Short Story Creator (for children)

Spark the imagination of young readers. Our Short Story Creator for children helps you come up with fun, engaging stories that entertain and educate kids.

Short Poem Creator (for children)

Delight little ones with rhythmic magic. Our Short Poem Creator for children guides you in crafting short, catchy poems that are perfect for early readers.

Course Subniche Ideas

Explore untapped markets with our Course Subniche Ideas tool. It's perfect for finding specialized topics that can make your online courses highly sought after.

Course Title Ideas

Captivate potential students right away with intriguing course titles generated by our Course Title Ideas tool. It’s all about making a great first impression.

Course Outline Builder

Build your course with confidence! Our Course Outline Builder helps you organize your material in a way that's both educational and engaging, ensuring a rewarding learning experience for your students.

Target Audience Problems

Understand and solve the challenges your audience faces. Our Target Audience Problems tool helps you identify and address the specific issues that your potential customers are trying to resolve.

Target Audience Brainstorm

Get to know your audience better than ever. Our Target Audience Brainstorm tool offers insights into what your audience desires, helping you tailor your content and products to meet their expectations.

Quiz Creator

Engage your audience with fun and interactive quizzes. Our Quiz Creator tool makes it easy to design quizzes that entertain, educate, and even collect valuable data from participants.

Blog Post Ideas

Never run out of topics with our Blog Post Ideas tool. It generates a range of topics based on current trends and your blog’s focus, to keep your content calendar bustling.

Make a great first impression with our Cold Email tool. Write effective introductory emails that capture attention and open doors to new business opportunities.

Email Campaign

Launch successful email campaigns that captivate and convert. Our Email Campaign tool helps you create targeted messages that resonate with your audience.

Instagram Carousel

Bring your Instagram to life with our Instagram Carousel tool. Create stunning multi-photo posts that tell a story and increase engagement with your followers.

Marketing Strategy

Plan your path to success with our Marketing Strategy tool. It guides you through creating a comprehensive strategy that aligns with your business goals and market needs.

HOLD UP! Sure Don’t Want this Insane Advantage? We’ll Even Take $30 OFF

Because we really want you to succeed.

YES I WANT THIS DISCOUNT!

NO I DON’T WANT

More From Forbes

Six book marketing strategies proven by real authors.

• Share to Facebook
• Share to Twitter
• Share to Linkedin

Divya Parekh , of The DP Group, covers business growth, storytelling, high-impact performance and authority building.

Book signing

As countless books compete for readers' attention, book marketing is a critical component in the journey of a book from creation to consumption.

So, how can authors best bridge their ideas and their audience? I'm a No. 1 bestselling author and the founder of a company that provides tailored high-impact authority positioning and coaching. Here's a little gem from my experiences: Hosting interactive virtual book readings works well. I've tailored these sessions to my non-fiction work, diving deep into key themes, sparking discussions and engaging directly with readers. This wasn't just about promoting a book—it was a chance to connect, share insights and build a community. The result? A stronger reader bond and boosted sales.

To help other thought leaders, I ask members of the Book Authors Group, a community I lead through Forbes Coaches Council , to share real strategies they've tried for successful book marketing.

1. Send A Copy To Top Executives

Sending a copy to top executives is a great way of sharing your message. Reading equals time, which equals money. I let them off the reading hook by encouraging them to "grab a pull quote when you need a snack of inspiration." This is how I've received endorsements as well as sales when leaders "grabbed" my book, Empathy: A Guide to Maximizing Human Potential , on the fly and then purchased it for their teams. - Sharon A. Kuhn , Sharon Kuhn Consulting

Apple iPhone 16 Pro Design Upgrade Shines In New Leak

It s possible the russian army is tricking the ukrainian army with a fake offensive, voters will be heard billionaire mark cuban issues stark warning to joe biden over donald trump s new weapon, 2. incorporate your book's theme whenever possible.

I've recently created a workbook on monthly goal setting, and whether delivering a keynote or participating in a panel, I always ensure to highlight the importance of goal setting—the theme of my workbook—in my speech and discuss how my workbook supports this process. After my speech, I hold a book signing and offer a special price, which adds a personal touch, significantly boosting sales and impact. - Danielle Melton, M.Ed. , MOTHERboard®

3. Join A Network Of Journalists

I joined networks of journalists connecting with experts in niche sectors, so when the journalists need a comment or quote on a topic I am an expert on, I get visibility and the journalist receives an expert's view supporting their article. - Michele Damone , Nature Motivation

4. Ask For Feedback And Recommendations

In my case, asking for feedback and recommendations for the book was very effective. I also tried working with influencers to talk about my book, which worked well on the social media side but not with book sales. Finally, if you can, get experts' endorsements. - Abdulaziz Al-Roomi , Global Legacy Management Consulting & Training

5. Host A Creative Collaboration Book Launch

The unconventional marketing strategy that was effective with my co-authored book, The Life Coach's Toolkit , was a creative collaboration book launch with shared promotional campaign efforts. It eventually led to it becoming an international bestseller! Before the book launch, the authors, along with their teams, engaged in weeks of brainstorming and planning promotion ideas and delegated specific roles for each team - Kurline J Altes , KURLINEJSPEAKS LLC

6. Consider A PR Specialist

For all three of my books, I hired a PR specialist and a podcast booker. These are not nearly as expensive as they seem. My latest book has just been nominated Top 20 Business Book of the Year, so I guess they worked! Good writing, all! - Antonio Garrido , My Daily Leadership

Forbes Coaches Council is an invitation-only community for leading business and career coaches. Do I qualify?

• Editorial Standards
• Reprints & Permissions

Call to Action Examples and Best Practices

By David Alex

Download our free workbook and get started on your action plan to launch your business

The email you entered is invalid.

Thank you for subscribing.

By entering your email, you indicate that you have read and understood our Privacy Policy and agree to receive marketing from Squarespace.

You’ve got a great website, brand, and offering, but are you getting the results you want? Is your audience signing up for your newsletter, booking appointments, or buying your products? 

A simple tweak to your call to action (CTA) could make a world of difference. For someone navigating an email, website, or social media post, CTAs are points of interest—usually buttons or standout text—to continue their journey. 

Here’s what makes an effective call to action, how to write yours, and a complete list of 37 examples to spark your imagination. 

What is a call to action?

As the name suggests, a call to action is a way to signal to a user to take some sort of action on a page, such as:

Sign up for a newsletter

Buy a product

Read a blog post

Get a quote

Start a free trial

Book a session

Take a survey

Sign up for something

Book a consultation

Get in touch

Start using a product

In other words, what do you hope they’ll do next from that page, email, or post?

A call to action actively encourages users to engage with your brand or content. It guides them to take the next step, whether that’s learning more about you or becoming a customer.

Without a clear call to action, users might feel confused or unsure how to proceed. That causes people to navigate away, and can be a missed opportunity for building a connection or converting a potential supporter.

How to write a call to action

These simple steps will help you write a great call to action, every time.

Define your goal. For example, “I want to sell more planners.”

Write down what you want your users to do when they land on your page. “I want users to buy the planners we sell.”

Create a simple statement telling your user what to do. “Explore our planners and pick the one you think might work for you. Shop Now.”

Check that this statement aligns with your goal in Step 1 and the desired action in Step 2.

Revise your statement to make it short, clear, direct, and appealing. “Explore our planners. Shop Now.”

A powerful CTA can transform your website into a tool for achieving your business or audience-building goals. With a little practice, you can master the art of writing CTAs that get results.

Here are a few examples of how this applies to different website goals.

Online store: If they’re exploring your products, nudge them to purchase.

Portfolio: If they’re impressed with your portfolio, invite them to fill out an interest form.

Restaurant: If they’re exploring your menu, entice them to make a reservation.

Therapist/Coach: If they’re considering your online session, invite them to book now.

Nonprofit: If they’re moved by your mission, invite them to donate or volunteer.

Local business : If they’re browsing your services, suggest scheduling a consultation.

No matter your business, a strong call to action benefits both you and your customer. The CTA solves their problem, and you gain their business.

Need help writing your calls to action? Try using Squarespace AI to draft a few ideas.

Understand primary and secondary calls to action

Your website should have a clear primary goal. But what if a visitor isn't ready to commit yet? That's where secondary calls to action come in. These are smaller steps that lead toward your primary goal.

For instance, if your primary call to action is "Book a Consultation," secondary CTAs could be:

Watch Video (leads to overview or demo video)

Learn More (leads to description of services)

Contact Us (leads to contact form)

37 call to action examples

Writing an effective call to action isn’t complicated, but it does take some thought. The best approach is to be direct, clear, and concise about what you want users to do. 

And yes, a well-structured call to action can go beyond just a button. You can combine a headline, body text, and a button as your call to action. A strong headline grabs the attention of the user, while the description emphasizes the benefits they’ll gain by taking action. Finally, the button is a clear, immediate action to proceed, guiding them toward their desired goal.

37 CTA ideas

Book your free consultation

Get instant access

Book online

Let’s get to work

Work with me

Chat with us

View our gallery

Book reservation

Watch video

Reserve your spot

Browse listings

Join waitlist

Share your story

Install app

See if you qualify

Start today

Download now

Schedule an appointment

Get weekly inspiration

Join our newsletter

Order today 

Sign up & save

Donate today

Register now

Discover more

Become a member

Best practices for CTAs

There are a few things to keep in mind to get the best results from your calls to action.

Build trust. Always deliver on the promises you make in your CTAs. Bait-and-switch tactics erode trust and put people off of clicking in the future.

Support your goal with every page and section. Subtly guide users toward your primary CTA, even in unexpected places like your "About" section. Think of it like creating a breadcrumb trail with each section.

Use action verbs. Replace passive language with strong verbs like "Shop," "Vote," "Explore," "Contact," or "Schedule."

Include power words. Use words that evoke emotion: "Exclusive," "Instant," "Free," "New," "Save," and "Enjoy."

Simplicity wins. Avoid CTAs that are overly wordy and complex. Short, direct CTAs are the most effective.  Don't make users work to figure out what you want them to do.

Create urgency. Limited-time offers or phrases like "Act Now" can encourage immediate action.

Focus on value. Every CTA should provide something valuable—a solution, information, or an exclusive offer. 

Make it irresistible . Does your CTA evoke your visitor’s curiosity? Are they dying to see your latest line or learn the newest trends? Whatever the case, make your call to action irresistible.

Remember to add CTAs anywhere you interact with your audience. Include your call to action on your website , social accounts , and email marketing .

CTA design tips

A strong call to action isn't just about the words, how you use it matters. Follow these key principles to maximize your CTAs' impact.

Be consistent across your site. Use the same primary CTA (and similar button design) throughout your website.  Alternative phrasing for the same action is okay, but keep the next step consistent.

Clarity is key. Keep your language concise and easy to grasp. Confusing CTAs lead to inaction. 

Design for impact. Use visually distinct buttons, banners, and occasional pop-ups to draw attention to your CTAs without overwhelming users.

Placement matters. Position your primary CTA near the top of the page and make it easy to find throughout your site.

Think mobile-first. More people browse websites on mobile devices than desktops. Make sure your CTAs are large enough to easily tap and that your site functions flawlessly on smaller screens.

By following these guidelines, you'll craft CTAs that effectively guide users towards the actions that help both you and your customers succeed. 

Test and optimize with Squarespace Analytics

Analytics can be a goldmine of information for optimizing your CTAs. Just like email analytics can help you learn whether your subject lines are convincing subscribers to open, CTA metrics give you opportunities to improve. Here are some specific ways to use Squarespace Analytics data to make your CTAs more effective.

Track CTA clickthrough rates. See how many users actually click on your CTAs. This is a key metric for gauging their effectiveness. Low clickthrough rates might indicate the need to refine your CTA wording, placement, or design.

Analyze traffic sources. See where your users are coming from— organic search , social media, or paid advertising. This helps you tailor your CTAs to the specific audience you're attracting. For example, if your data shows that most of your users find you through organic searches, go through your site pages to add more CTAs that use your preferred target keywords.

Measure engagement. Track how long users stay on the page after clicking a CTA. This can indicate if your post-click content is engaging and supports the action you want users to take.

Getting users to take action is the key to turning your website into a success.  

No two businesses are alike, so don't be afraid to get creative. Experiment with different CTA wording, placements, and designs. Then, track the results to discover which CTAs resonate best with your audience.  

With a little effort and analysis, you'll master the art of calls to action and transform your website into a powerful tool for growth.

Ready to try CTAs for your audience?

Posted on 09 May 2024

Related Articles

Create an Effective User Experience and Calls to Action

By Nick Mitchell

10 Feb 2022

Welcome Email Examples and Best Practices

By Amanda Shih-Goel

17 Jan 2024

Subscribe to receive the latest MAKING IT blog posts and updates, promotions and partnerships from Squarespace.

By providing your email, you indicate you have read and understood our Privacy Policy .

Kindlepreneur

Book Marketing for Self-Publishing Authors

Want To Sell More Books?

I've taught major publishing companies and millions of self publishers how to sell more books. Now I want to teach you too.

"Gain insight from Kindlepreneur on how you can optimize marketing for your books."

We teach people how to Self-Publish a book and sell more copies online.

Free courses to guide you

Free articles to help you learn

videos to guide you

Subscribers learning self-publishing

What do you want to learn?

Carefully crafted content to help you at every stage of your self-publishing journey

• Book Marketing
• Book Writing
• Book Editing
• Book Formatting
• Cover Design

Book Publishing

Hi, I'm Dave Chesson

When I’m not lightsaber dueling with little Jedi, or sipping tea with princesses, I’m testing new  book marketing tactics , and helping authors  improve their book sales .

I’ve worked with many New York Times bestselling authors like Ted Dekker, Orson Scott Card, Kevin J. Anderson and more. I’ve also been a paid consultant for multiple major publishing companies.

I’ve even been called “The Kindlepreneur” by Amazon when talking about my understanding of how to optimize books for more sales.

In order to help authors reach new levels with their book marketing, I created Kindlepreneur as a free resource with the sole goal of giving you everything you need to take action, and see results.

kindlepreneur

An author who makes money selling books online, especially through Amazon’s Kindle Direct Publishing (KDP for short)

Articles that help

The truth on selling books direct: insights from 876 authors, how to sell books direct to readers: the complete guide, how to become an organized author, how to write an adventure story, the most searched amazon keywords and trends in 2024, how to change your audible categories & keywords, parts of a book [from cover to cover], how to write a whodunit, best book formatting software: 2024 [+ discounts], font copyright laws for books: your print book could be in violation, top 8 best scrivener alternatives for writers (+ the only one that matters), scrivener vs. ulysses: which writing tool should you buy, scrivener coupons and discount codes (updated for 2024), how to write a screenplay, amazon kindle rankings e-book.

Learn how to rank your Kindle book #1 on Amazon with our collection of time-tested tips and tricks.

We Build Tools for Self-Publishers

Check out some of the resources we’ve built to help you sell more books online

Amazon Sales Rank Calculator

This tool lets you convert Amazon’s Best Seller Rank into a rough estimate of how many Sales Per Day the book receives.

Book Description Generator

Easily generate the HTML code you need for your book description for websites like Amazon, Barnes & Noble, & Rakuten.

QR Code Generator

A tool that lets you create QR codes to any link, and brand it with your author logo or a book cover.

Free Amazon Ads Course

Learn how to advertise your book and creative effective ads on Amazon’s Book AdvertisementSystem , formerly known as AMS.

Free MailerLite for Authors Course

Learn how to setup your author email list and start building your list with this FREE course on MailerLite!

Publisher Rocket

Our premium tool for finding keywords and categories to help you hit best-seller status faster and earn more money in book sales.

Our tool for writing and formatting beautiful ebook and print books. Available on Windows, Mac, Linux, and Chromebook!

If anyone wants to learn how to master publishing Kindle books, follow this man's channel and his work, it's game-changing!

Author of "Superfans", "Will It Fly?", and "Let Go"

Kindlepreneur is the go-to, most objective and immediately implementable resource for every author who wants to take their career and success into their own hands.

Author of "Obsidian Son", "Rage", "Unchained" & More

Kindlepreneur is an excellent resource not just for its in-depth and timely information on amazon marketing, but in its perspective in the entire indie publishing business.

Author of "Hunters of Dune", "Sandworms of Dune", "Jedi Search" & More

Dave Chesson has detailed, in-depth knowledge of book meta-data and shares useful, detailed marketing tips for authors in a generous way.

Author of "Stone of Fire, Map of Shadows", "Desecration", "Gates of Hell" & More

Dave Chesson’s passion for publishing success is fueled by his seemingly limitless curiosity about the latest and greatest book marketing ideas and techniques.

We understand everyone learns a little differently. Here are all the different ways you can learn more about self-publishing on kindlepreneur.com.

Self-Publishing Articles

Self-publishing videos, book marketing podcast, follow us online, join the community.

Join 111,585 other authors who receive weekly emails from us to help them make more money selling books.

🔥 Ask Us About: How to Get More Clients

Schedule a 15-min call

Book a 15-min call to discuss

Lawyer Referral Marketing: A Practical Guide for Legal Professionals

Discover the power of lawyer referral marketing with our effective guide!

Save to read later

By Ivan Vislavskiy

When a brand or company incentivizes word-of-mouth marketing, it becomes referral marketing. Did you know that 67% of consumers say they’re more likely to purchase a product or engage with a business if a family member or friend recommends it? Effective referral marketing for a successful law firm can also provide quality leads and establish the practice’s reputation and credibility.

A convincing referral marketing plan involves more than asking for referrals; it entails creating a share-worthy experience. But this doesn’t happen by-the-by. You need a strategic marketing plan to amplify awareness of your law firm and drive high conversion rates.

Let’s explore how to implement, build, and nurture a referral marketing program for your law firm. 

Create a Referral Marketing Plan

You need a results-orientated referral marketing plan to maximize client acquisition. Setting clear goals is a crucial step in your referral marketing plan. For instance, you might aim to boost your client base by 10% through referrals in the next six months. Remember, the key is to make your objectives measurable and attainable.

The SMART framework is an acronym that helps establish goals by ensuring they are Specific, Measurable, Achievable, Relevant, and Time-bound. We highly recommend using it to improve your referral marketing efforts and ROI.

Next, you must offer referral incentives that resonate with your existing clients. Some ideas include gifts, charitable donations in their name, or discounts on future services. Lastly, you need a budget to track ROI (the cost of your marketing program compared to the revenue generated from successful referrals). 

When it comes to any form of marketing, always use a data-driven approach to ensure you maximize the impact of your client referrals and strengthen client relationships. 

Comrade Digital Marketing Agency can help you with the above if you’re unsure how to go about it. Schedule a free consultation.

Implement a Lawyer Referral Marketing Program

Referral marketing sometimes gets a bad rap because people mistakenly believe it’s a multi-level marketing scheme. However, if you approach it from a value-based rather than a sales perspective, then you’re poised to succeed:

Implementing a referral program entails the following:

Provide exceptional client service:  Happy clients are likelier to recommend your legal services to others. Focus on exceeding expectations through clear communication, timely updates, and a genuine commitment to your clients’ success – this is the first box you need to tick before launching your referral marketing program. 

Request referrals (from satisfied clients):  Once a case is positively resolved, express your appreciation and politely inquire if your clients know anyone who might benefit from your expertise. Offer to provide testimonials or additional information to make it easier for them to refer your law firm.

Offer enticing incentives:  Motivate your client network by offering attractive referral rewards. This might include a percentage of the fees from the referred case, a gift card, or a discount on future services. Just make sure your incentives comply with professional regulations.

Track your referral sources:   Understanding where your best referrals come from is crucial for optimizing your program. Utilize a Customer Relationship Management (CRM) system to capture data on referral sources (We recommend My Case , Clio Grow , and Practice Panther ). This allows you to track the number of referrals from each source, the success rate, and even the specific client who made the referral.

Measure success and adapt:   Regularly review your CRM data to gauge the effectiveness of your program. You’ll want to analyze the most productive referral sources and consider tailoring your outreach efforts accordingly.  Track conversion rates (referrals turning into clients) and adjust your incentive structure or marketing message as needed.

Build a Referral Marketing Network

Forget flashy ads! A thriving referral network is built on authentic connections, professional relationships, and trust earned within your community.

Identify Your Potential Referral Sources

Beyond referring clients, consider accountants, financial advisors, insurance brokers, or real estate agents who might encounter situations where clients could benefit from your legal expertise. Target community leaders, social workers, or anyone interacting with individuals needing legal services. Since 82% of potential new clients seek referrals when looking for an attorney, you can best believe they would have asked other professionals for recommendations.

Focus on Relationships, Not Transactions

Make sure your connections are genuine. Offer informative lunches or coffee meetings to discuss industry trends and challenges. Schedule online video calls if it’s too much to meet in person. Share valuable content or resources that might be helpful to their network.

By demonstrating your expertise and providing value, you establish yourself as a trusted resource that will attract more referrals.

Offer Excellent Client Experience

As we mentioned earlier, happy clients are your biggest advocates. When clients feel valued and have a positive outcome, they’re more likely to recommend you to others. And don’t just take out word for it. The data backs it up: 94% of customers report that positive reviews make them more likely to contact and use a business.

Be Proactive

Actively cultivate relationships with other legal professionals. Attend industry events, join bar associations, or participate in collaborative workshops. Consider offering co-presentations on legal topics relevant to both your areas of expertise. This showcases your knowledge and establishes a collaborative spirit, making you a natural referral choice.

Reciprocate When Possible

A strong referral network is a two-way street. When you encounter cases outside your expertise, refer clients to qualified colleagues within your network.  This demonstrates a collaborative approach and strengthens your relationships with other professionals.

By consistently providing value and demonstrating your commitment to their success, you encourage them to reciprocate the favor and refer suitable cases to your firm.

Nurture Your Referral Network for Growth

Effective referral marketing strategies strengthen relationships with existing customers by making them feel valued and appreciated. Nurturing their loyalty translates to repeat business and positive word-of-mouth promotion, further amplifying the program and referral process’s effectiveness.

Staying in Touch with Referral Sources:  Since time is a precious resource, the best way to stay in contact with referral sources is via a newsletter. If it’s already part of your content marketing strategy, you’re killing two birds with one stone – newsletters provide your sources with useful confirmation without too much extra work.

Make it Easy for Clients to Refer You:  Provide clients with easy-to-access referral materials. Traditionally, business cards and brochures were the go-to method, but designing a referral form on your law firm’s website could save time and money, especially since 95% of people use their phones to search the internet. In all likelihood, a referral may even WhatsApp a lead your website link.

Expressing Gratitude and Recognition:   A simple thank you goes far beyond a referral incentive. Acknowledge referrals promptly and express appreciation to the referring client and the source. A tip: Don’t send generic emails. Take the time to personalize your thank-you messages, acknowledging the specific case referred and its complexity. This demonstrates your attentiveness and strengthens the connection.

Providing Regular Updates on Your Legal Practice:  Use content marketing to inform your referral network about your expertise and accomplishments. Share relevant articles you’ve written, awards you’ve received, or new practice areas you’ve developed. This showcases your ongoing professional development and reinforces your value as a legal resource.

Delivering Business Results: Our Digital Marketing Case Studies

Boost Referrals with Social Proof

Positive online reviews and high star ratings on platforms like Google My Business or Avvo act as digital word-of-mouth. Display these prominently on your website, marketing materials, and social media profiles. When potential clients see the positive experiences of others, it automatically boosts their confidence in your services.  In fact, raving reviews  can increase a law firm’s revenue by 18% and conversion rates by up to 270% .

How to Get More Google Reviews

The easiest way to get reviews is to bake them into your client lifecycle process. If you shop online, you’ll notice many eCommerce stores send post-purchase emails requesting product reviews.

  It works the same in the legal industry, except law firms ask clients to rate their services. 

Promptly Ask Clients to Leave Reviews:   After a successful case resolution, express your gratitude and politely request a Google review. Make it easy for clients by placing a prominent “Review Us on Google” badge or link on your website and social media profiles.

Email Signatures Include a Call to Action:   Subtly integrate a “Leave us a Google review” link within your email signature. This gentle reminder prompts clients to share their positive experiences whenever you communicate with them.

Incorporate Review Requests into Client Satisfaction Surveys: Include a question about the likelihood of clients recommending your services and a link to leave a Google review within your client satisfaction survey.

Respond to All Reviewers: Appreciating both positive and negative reviews demonstrates professionalism and a commitment to client satisfaction. Thank satisfied reviewers for their feedback and address any concerns raised in negative reviews.

Transform Your Online Presence

Use Social Media for Lawyer Referral Marketing

Turn your social media presence into a client magnet by fostering a thriving referral network. Instead of just promoting your firm, focus on the platforms your target audience and legal community frequent, like LinkedIn or Facebook. Craft a professional profile highlighting your expertise and contact information.

Then, actively engage to establish yourself as a thought leader. Share informative legal content, participate in online discussions, and even host live Q&A sessions. Connect with other legal professionals and influencers, and consider targeted ads to reach potential referral sources like financial advisors.

Remember the foundations of good marketing: maintain professionalism, be consistent, and track your results to refine your social media strategy.

By actively engaging online, you can leverage the power of social media to attract new clients and more law firm referrals.

Expand Your Referral Partnerships with Other Attorneys

Consider these referral marketing strategies to build a lawyer referral network:

Attend Legal Networking Events:   Industry conferences, bar association events, and CLE (Continuing Legal Education) seminars are prime opportunities to connect with colleagues in your practice area and complementary fields. Exchange business details and discuss potential referral opportunities.

Engage in Online Legal Forums:   Join online communities and discussion boards frequented by lawyers. Actively participate in forums, share your expertise, and connect with professionals who might refer cases outside their own practice areas.

Host Educational Workshops:   Organize free or low-cost workshops on relevant legal topics. Invite lawyers from complementary fields to co-present. This establishes your expertise, fosters collaboration, and opens doors for future referrals.

Consider Co-Presentations:  Collaborate with lawyers in complementary fields on presentations for bar associations, legal conferences, or online webinars to showcase your expertise to a wider audience and strengthen relationships with potential referral partners.

Connect at the Courthouse:   Strike up conversations with fellow attorneys while waiting for hearings or during courtroom breaks. Discuss areas of practice and explore the possibility of referring clients if your caseload is full or the other party is better suited to a particular client.

Elevate Your Brand Today - Discover Cutting-Edge Marketing Solutions!

Grow Your Referral Network with Comrade

By now, it’s clear: referral marketing isn’t just about asking for referrals; it involves cultivating trust and building a network of satisfied clients, colleagues, and community partners who genuinely believe in your expertise and are confident in recommending your services.

This referral process guide has equipped you with the tools and strategies to navigate every stage of the referral marketing journey, from crafting a results-oriented plan to harnessing the power of social media. Remember, success hinges on consistent effort and a commitment to exceptional client service.

Comrade Digital Marketing Agency  can help you design and implement a customized referral marketing strategy that attracts high-quality leads and strengthens your brand reputation. Contact us today to discuss how we can turn satisfied clients into your most powerful marketing force.

About the Author

Ready to start your project.

Watch CBS News

Apple apologizes for iPad Pro "Crush!" commercial after online criticism

By Rishikesh Rajagopalan

May 9, 2024 / 8:53 PM EDT / CBS News

Tech giant Apple on Thursday issued an apology following widespread backlash over a new commercial released earlier this week for the latest iPad Pro which shows an array of artistic tools and objects being destroyed. 

Titled "Crush!," the ad was  posted Tuesday to Apple's YouTube channel and CEO Tim Cook's   social media account . It features a myriad of objects getting smashed in a large hydraulic press. Set to Sonny & Cher's "All I Need is You," the casualties include musical instruments, cameras, paints and books.

"The most powerful iPad ever is also the thinnest," a voice narrates as the press lifts back up to reveal Apple's latest product .

"Creativity is in our DNA at Apple, and it's incredibly important to us to design products that empower creatives all over the world," Apple vice president of marketing communications Tor Myrhen said in a statement to Ad Age . "Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad. We missed the mark with this video, and we're sorry."

The commercial drew ire from the creative community, including actor Hugh Grant and director Reed Morano.

"The destruction of the human experience," Grant posted to X Wednesday.

"Hey @tim_cook READ THE ROOM, BRO," Morano, who directed several episodes of "The Handmaid's Tale,"  posted to X . The director has been outspoken about the use of artificial intelligence in art.

Plans for a televised run of the spot have been scrapped, according to Ad Age.

Rishi Rajagopalan is a social media associate producer and content writer for CBS News.

More from CBS News

Apple workers at one store OK first strike against tech giant's retail arm

"CBS Mornings" co-host Gayle King welcomes granddaughter Grayson

Gov. Kristi Noem banned from nearly 20% of South Dakota after tribes vote

"Roaring Kitty" trader returns, causing GameStop shares to jump more than 70%

Book a demo

Submit an inquiry.

Most UK marketers not ready for a cookieless future

• 56% of UK marketers say they are not familiar with ad targeting methods beyond third-party cookies
• Only 20% of UK marketing teams feel prepared for a cookieless environment within the next six months
• UK marketers want resources to navigate the upcoming shift to a cookieless future

Google initially planned to phase out third-party tracking cookies entirely by 2022 but has decided to push back the date for the third time. In the most recent delay, the tech giant states that it “will not complete third-party cookie deprecation during the second half of Q4” and that the transition from third-party cookies would proceed “starting early next year.” While the additional time provides marketers with some breathing room, the ultimate demise of third-party cookies on Chrome seems inevitable. How will marketers adapt to a cookieless future? To understand marketers’ current sentiment and preparedness for this transition, YouGov conducted a poll among UK marketing professionals. Below are some key takeaways from the research:

• Reliance on third-party cookies : Over a quarter (26%) of UK marketers indicate they are very or moderately reliant on third-party cookies for ad targeting and campaign measurement.
• Familiarity with alternative targeting methods : Over half (56%) of UK marketers say they are not familiar with any ad targeting methods that do not rely on third-party cookies. About a third (34%) of UK marketers express familiarity with at least one other targeting method such as contextual targeting or first-party data.
• Transition timeline: The poll revealed how long marketers think it will take their organisations to prepare for a cookieless online environment. The answers varied, with a fifth (20%) saying they would be ready in less than six months while 16% think it will take between six months to a year . 15% of marketers anticipate needing more than a year and nearly half say they’re simply not sure (48%).

Marketers foresee several hurdles in the impending third-party cookie deprecation. YouGov’s poll shows that the most significant concerns are about how to reach target audiences (41%) and measure campaign effectiveness (39%) without third-party cookies. Being able to attribute conversions to specific marketing channels is another top concern among 31% of marketers, while 19% say the increased cost of advertising would be a challenge for their organisation. And as marketers navigate the changes to user privacy and third-party tracking, they show strong interest in resources and support to ensure a smooth transition. YouGov’s research indicates a clear demand for resources to prepare for a cookieless future:

• Best practices for data collection: With third-party cookie data becoming less available, marketers want guidance on collecting and utilising first-party data responsibly and effectively. 42% of marketers identified this as a key area where they want support.
• Educational resources on alternative targeting methods: Equipping marketers with knowledge on alternative targeting methods is crucial. This could encompass contextual targeting and leveraging first-party data. Educational resources on these topics were sought after by 34% of those surveyed.
• Industry benchmarks: The lack of cookies will necessitate new benchmarks for measuring campaign success. Benchmarks that reflect the cookieless environment will be essential for marketers to understand how their campaigns are performing. 31% of respondents highlighted this as a valuable resource.
• Collaboration opportunities: The privacy-first future presents an opportunity for collaboration between advertisers and publishers. Sharing data responsibly and working together to develop new targeting solutions could be beneficial. 16% of respondents expressed a desire for such collaboration.

In conclusion, the phase-out of third-party cookies represents a significant transformation for the digital marketing industry. We’ll continue to monitor marketers’ sentiment and evolving needs as the industry moves toward a cookieless environment.

Methodology YouGov polled 450 British adults online who self-identified as marketers between May 1-2nd, 2024. The survey was carried out through YouGov Surveys: Self-serve. Data is weighted by age, gender, education level, region, and social grade. Learn more about YouGov Surveys: Self-serve .

Related Content

Welcoming all: What travel brands need to know about inclusive travelers

33% of US car owners interested in trying car subscription model

AI on your wrist (and everywhere else): Consumer views on AI wearables

US: What makes American consumers shop from deep discount retailers like Temu?

Lower prices luring Brits to sites like Temu, but product quality concerns loom

Of deals, discounts and bargains - How aware are Brits of the ecommerce platform, Temu?

Drake vs. Kendrick Lamar: Who do US hip-hop fans think is winning the feud?

Best before and use-by: A guide to what Brits think food labels mean and which products need them

What do American moms want for Mother’s Day?

The future of pharmacy: 40% of Brits are interested in getting their medications delivered

Most American travelers would switch their airplane seats if asked, but the reason matters

EasyJet and Ryanair customers’ views on baggage policies

Deep-discount wonders: How aware are US shoppers of retail brand Temu?

Do gamers want gaming accessories to look like gaming accessories?

US rural vs city representation report 2024

Brits at mealtime: A look at entertainment choices for solo vs. social dining

Nearly half of Britons typically stream content alone

Would travelers be willing to shift gears towards EVs/hybrids for vacation car rentals?