barbie movie review summary

“Barbie,” director and co-writer Greta Gerwig ’s summer splash, is a dazzling achievement, both technically and in tone. It’s a visual feast that succeeds as both a gleeful escape and a battle cry. So crammed with impeccable attention to detail is “Barbie” that you couldn’t possibly catch it all in a single sitting; you’d have to devote an entire viewing just to the accessories, for example. The costume design (led by two-time Oscar winner Jacqueline Durran ) and production design (led by six-time Oscar nominee Sarah Greenwood ) are constantly clever and colorful, befitting the ever-evolving icon, and cinematographer Rodrigo Prieto (a three-time Oscar nominee) gives everything a glossy gleam. It’s not just that Gerwig & Co. have recreated a bunch of Barbies from throughout her decades-long history, outfitted them with a variety of clothing and hairstyles, and placed them in pristine dream houses. It’s that they’ve brought these figures to life with infectious energy and a knowing wink.

“Barbie” can be hysterically funny, with giant laugh-out-loud moments generously scattered throughout. They come from the insularity of an idyllic, pink-hued realm and the physical comedy of fish-out-of-water moments and choice pop culture references as the outside world increasingly encroaches. But because the marketing campaign has been so clever and so ubiquitous, you may discover that you’ve already seen a fair amount of the movie’s inspired moments, such as the “ 2001: A Space Odyssey ” homage and Ken’s self-pitying ‘80s power ballad. Such is the anticipation industrial complex.

And so you probably already know the basic plot: Barbie ( Margot Robbie ), the most popular of all the Barbies in Barbieland, begins experiencing an existential crisis. She must travel to the human world in order to understand herself and discover her true purpose. Her kinda-sorta boyfriend, Ken ( Ryan Gosling ), comes along for the ride because his own existence depends on Barbie acknowledging him. Both discover harsh truths—and make new friends –along the road to enlightenment. This bleeding of stark reality into an obsessively engineered fantasy calls to mind the revelations of “ The Truman Show ” and “The LEGO Movie,” but through a wry prism that’s specifically Gerwig’s.

This is a movie that acknowledges Barbie’s unrealistic physical proportions—and the kinds of very real body issues they can cause in young girls—while also celebrating her role as a feminist icon. After all, there was an astronaut Barbie doll (1965) before there was an actual woman in NASA’s astronaut corps (1978), an achievement “Barbie” commemorates by showing two suited-up women high-fiving each other among the stars, with Robbie’s Earth-bound Barbie saluting them with a sunny, “Yay, space!” This is also a movie in which Mattel (the doll’s manufacturer) and Warner Bros. (the film’s distributor) at least create the appearance that they’re in on the surprisingly pointed jokes at their expense. Mattel headquarters features a spacious, top-floor conference room populated solely by men with a heart-shaped, “ Dr. Strangelove ”-inspired lamp hovering over the table, yet Will Ferrell ’s CEO insists his company’s “gender-neutral bathrooms up the wazoo” are evidence of diversity. It’s a neat trick.

As the film’s star, Margot Robbie finds just the right balance between satire and sincerity. She’s  the  perfect casting choice; it’s impossible to imagine anyone else in the role. The blonde-haired, blue-eyed stunner completely looks the part, of course, but she also radiates the kind of unflagging, exaggerated optimism required for this heightened, candy-coated world. Later, as Barbie’s understanding expands, Robbie masterfully handles the more complicated dialogue by Gerwig and her co-writer and frequent collaborator, filmmaker Noah Baumbach . From a blinding smile to a single tear and every emotion in between, Robbie finds the ideal energy and tone throughout. Her performance is a joy to behold.

And yet, Ryan Gosling is a consistent scene-stealer as he revels in Ken’s himbo frailty. He goes from Barbie’s needy beau to a swaggering, macho doofus as he throws himself headlong into how he thinks a real man should behave. (Viewers familiar with Los Angeles geography will particularly get a kick out of the places that provide his inspiration.) Gosling sells his square-jawed character’s earnestness and gets to tap into his “All New Mickey Mouse Club” musical theater roots simultaneously. He’s a total hoot.

Within the film’s enormous ensemble—where the women are all Barbies and the men are all Kens, with a couple of exceptions—there are several standouts. They include a gonzo Kate McKinnon as the so-called “Weird Barbie” who places Robbie’s character on her path; Issa Rae as the no-nonsense President Barbie; Alexandra Shipp as a kind and capable Doctor Barbie; Simu Liu as the trash-talking Ken who torments Gosling’s Ken; and America Ferrera in a crucial role as a Mattel employee. And we can’t forget Michael Cera as the one Allan, bumbling awkwardly in a sea of hunky Kens—although everyone else forgets Allan.

But while “Barbie” is wildly ambitious in an exciting way, it’s also frustratingly uneven at times. After coming on strong with wave after wave of zippy hilarity, the film drags in the middle as it presents its more serious themes. It’s impossible not to admire how Gerwig is taking a big swing with heady notions during the mindless blockbuster season, but she offers so many that the movie sometimes stops in its propulsive tracks to explain itself to us—and then explain those points again and again. The breezy, satirical edge she established off the top was actually a more effective method of conveying her ideas about the perils of toxic masculinity and entitlement and the power of female confidence and collaboration.

One character delivers a lengthy, third-act speech about the conundrum of being a woman and the contradictory standards to which society holds us. The middle-aged mom in me was nodding throughout in agreement, feeling seen and understood, as if this person knew me and was speaking directly to me. But the longtime film critic in me found this moment a preachy momentum killer—too heavy-handed, too on-the-nose, despite its many insights.  

Still, if such a crowd-pleasing extravaganza can also offer some fodder for thoughtful conversations afterward, it’s accomplished several goals simultaneously. It’s like sneaking spinach into your kid’s brownies—or, in this case, blondies.

Available in theaters on July 21st. 

Christy Lemire

Christy Lemire is a longtime film critic who has written for RogerEbert.com since 2013. Before that, she was the film critic for The Associated Press for nearly 15 years and co-hosted the public television series “Ebert Presents At the Movies” opposite Ignatiy Vishnevetsky, with Roger Ebert serving as managing editor. Read her answers to our Movie Love Questionnaire here .

• Margot Robbie as Barbie
• Ryan Gosling as Ken
• America Ferrera as Gloria
• Will Ferrell as Mattel CEO
• Kate McKinnon as Weird Barbie
• Ariana Greenblatt as Sasha
• Issa Rae as President Barbie
• Rhea Perlman as Ruth Handler
• Hari Nef as Doctor Barbie
• Emma Mackey as Physicist Barbie
• Alexandra Shipp as Writer Barbie
• Michael Cera as Allan
• Helen Mirren as Narrator
• Simu Liu as Ken
• Dua Lipa as Mermaid Barbie
• John Cena as Kenmaid
• Kingsley Ben-Adir as Ken
• Scott Evans as Ken
• Jamie Demetriou as Mattel Executive
• Alexandre Desplat
• Mark Ronson
• Greta Gerwig
• Noah Baumbach

Cinematographer

• Rodrigo Prieto

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‘Barbie’ May Be the Most Subversive Blockbuster of the 21st Century

By David Fear

It’s tough to sell a decades-old doll and actively make you question why you’d still buy a toy that comes with so much baggage. (Metaphorically speaking, of course — literal baggage sold separately.) The makers of Barbie know this. They know that you know that it’s an attempt by Mattel to turn their flagship blonde bombshell into a bona fide intellectual property, coming to a multiplex near you courtesy of Warner Bros. And they’re also well aware that the announcement that Greta Gerwig would be co-writing and directing this movie about everyone’s favorite tiny, leggy bearer of impossible beauty standards suddenly transformed it from “dual corporate cash-in” to “dual corporate cash-in with a very high probability of wit, irony, and someone quoting Betty Friedan and/or Rebecca Walker.”

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Except, in the middle of one of their regular super-cool and totally awesome sing-alongs, Barbie blurts out, “You guys ever think about dying?” No one, least of all the shiny, happy person who said it, has any idea where that random bummer came from. The next morning, Barbie’s imaginary shower is cold. Her imaginary milk has curdled. The collective perkiness of her friends and neighbors only seems to highlight her inexplicably bad mood. Her stiletto-ready arches suddenly fall flat. And then, she comes face to face with what can only be described as the Thanos of the Barbie Cinematic Universe: cellulite.

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Once in our world, Barbie will encounter sexual harassment, gender inequity, the benefits of crying, the CEO of Mattel ( Will Ferrell ) and the mother (America Ferrara) and daughter (Ariana Greenblatt) who’ve introduced such morbid thoughts into her brain. Ken will discover horses, Hummer SUVs, and toxic masculinity . She returns with her new human friends to Barbieland in a state of dazed enlightenment. He comes back as a full-blown Kencel, spreading a gospel of full-frontal dude-ity.

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Critical thinking isn’t mind corruption, of course. Nor is pointing out that you can love something and recognize that it’s flawed or has become inflammatory over time, then striving to fix it. It’s definitely not a bad thing to turn a potential franchise, whether built on a line of dolls or not, into something that refuses to dumb itself down or pander to the lowest common denominator. And the victory that is Gerwig, Robbie, and Gosling — along with a supporting cast and crew that revel in the idea of joining a benefic Barbie party — slipping in heady notions about sexualization, capitalism, social devolution, human rights and self-empowerment, under the guise of a lucrative, brand-extending trip down memory lane? That’s enough to make you giddy. We weren’t kidding about the “subversive” part above; ditto the “blockbuster.” A big movie can still have big ideas in 2023. Even a Barbie movie. Especially a Barbie movie.

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• Movie Review
• This Barbie is a feminist parable fighting to be great in spite of Mattel’s input

Greta Gerwig’s Barbie is often good and sometimes great, but it always feels like it’s fighting to be itself rather than the movie Warner Bros. and Mattel Films want.

By Charles Pulliam-Moore , a reporter focusing on film, TV, and pop culture. Before The Verge, he wrote about comic books, labor, race, and more at io9 and Gizmodo for almost five years.

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Barbies might “just” be toys, but Barbie™ is an impossibly perfect paragon of glamorous femininity who’s had as many specialized professions over the course of her 64-year-long existence as she has bespoke outfits. There are few pieces of corporate-owned IP that are truly as Iconic (in the pre-social media sense of the word) as the doll that put Mattel on the map and taught children of all genders — but especially little girls — to long for hot pink dreamhouses. That’s why it isn’t all that surprising to see Mattel Studio’s brand protection-minded influence splashed all over Warner Bros.’ new live-action Barbie movie from writer / director Greta Gerwig.

Valuable as the Barbie brand is, it makes all the sense in the world that Mattel would want Gerwig’s feature — a playful, surreal adventure that does double duty as a deconstruction of its namesake and her technicolor, dreamlike world — to play by a set of rules meant to protect their investments. But as well meant as Mattel’s input presumably was, Gerwig clearly came with a bold vision built around the idea of deconstructing some of the more complex realities of what Barbie represents in order to tell a truly modern, feminist story.

Watching the movie, you can often feel how Mattel and Gerwig’s plans for Barbie weren’t necessarily in sync and how those differences led to compromises being made. Thankfully, that doesn’t keep the movie from being fun. But it does make it rather hard to get lost in the fantasy of it all — especially once Barbie starts going meta to poke fun at the studios behind it in a way that seems to be becoming more common .

Along with celebrating innumerable pieces of Mattel’s history, Barbie tells the story of how the most Stereotypical Barbie (Margot Robbie) in all of Barbie Land gains the tiniest bit of self-awareness one day and starts to find her growing sense of complex personhood so alarming that she sets off for the Real World to find out what the hell is going on. Like the vast majority of Barbies who call Barbie Land home, all Stereotypical Barbie knows about her own world is based on the picture-perfect, idealized experiences she and her friends are able to breeze their ways through solely using the power of their imaginations. 

Things don’t just happen to Barbies. They’re very much the arbiters of their own wills who’ve worked hard to become people like President Barbie (Issa Rae), Dr. Barbie (Hari Nef), Lawyer Barbie (Sharon Rooney), and Pulitzer Prize-winning Writer Barbie (Alexandra Shipp). But life for Barbies also isn’t especially difficult or complicated, partially because they’re all dolls living in a plastic paradise. Mainly, though, it’s because Barbie Land’s an expressly woman-controlled utopia reminiscent of Steven Universe ’s Gem Homeworld , where neither misogyny nor the concept of a patriarchy exists because that’s not what Barbie™ is about.

As an unseen Helen Mirren — who seems to be playing a version of herself as Barbie ’s narrator — points out who’s who in the film’s opening act, you can see how Mattel’s willingness to let Gerwig and co-writer Noah Baumbach’s script poke fun at Barbie™ led to some extremely good world-building.

Barbie Land isn’t just a predominantly pink pocket dimension where Life-Size -like dolls live in life-sized, yet still toy-like dream homes. It’s the embodiment of the easy-to-digest, corporate-approved feminism and female empowerment that Mattel and many other toy companies deal in. Only in Barbie Land, the idea of a predominantly female supreme court or construction sites full of nothing but hardworking women aren’t just dreams — they’re a regular part of everyday life. And all the Barbies are better for it because of how it reinforces their belief that they can do anything.

But outside of the Stereotypical Barbie-obsessed Ken whose job is to stand on the beach (Ryan Gosling), none of the other Kens (Simu Liu, Kingsley Ben-Adir, Ncuti Gatwa, Scott Evans, and John Cena) are ever really given personalities to speak of. It’s clearly a purposeful decision meant to reinforce the idea that Ken dolls, which were invented after Barbie dolls, are the Eves to their Adams — accessory-like beings created to be companions rather than their own people. But as solid as the idea is, in practice, it has a way of making the Kens of color feel like thinly-written afterthoughts hovering around Gosling and like Barbie isn’t sure how to utilize its entire cast — a feeling that intensifies more and more as the movie progresses.

Long before Barbie even starts to have her existential crisis and seek guidance from Weird Barbie (Kate McKinnon), it becomes painfully clear that there was a strong desire on either Mattel or Warner Bros. parts for audiences to be spoon-fed as much of the film as possible before actually sitting down in theaters. If you’ve watched even a couple of Barbie ’s lengthier ads or the music video for Dua Lipa’s (who plays Mermaid Barbie) “Dance the Night,” you’ve seen a significant chunk of this film and its more memorable moments.

What you’ve seen less of is how often Barbie slows down to have characters repeat jokes and belabor points as if it doesn’t trust the audience to catch beats on their initial deliveries. Some of that can be attributed to the PG-13 movie trying to make sure that viewers of all ages are able to engage because as existentially heavy and slightly flirty as Barbie gets at times, it’s a movie about Barbies, which is obviously going to appeal to a bunch of literal children. But once Barbie’s in the real world being harassed by lascivious men, ruthless teen girls, and a bumbling, evil corporation that the movie goes to great lengths to make fun of, you also get the sense that more than a bit of the movie’s unevenness on the backend stems from Mattel putting its foot down about how it, too, needed to be a part of Barbie’s live-action, theatrical debut.

There’s a time and a place for corporations to try getting in on the fun of events like this by way of meta humor that acknowledges their own existence and the role they play in bringing projects like movies about Barbie dolls into being. But rather than creating the necessary conditions for those kinds of jokes to land, not need explanation, and add substance to Barbie, both Mattel and Warner Bros.’ self-insert jokes work more to remind you how the movie is ultimately a corporate-branded endeavor designed to move products.

That doesn’t keep Gerwig’s latest from being an enjoyable time spotlighting a decidedly inspired performance from Robbie. But it is going to make the rabid Barbie discourse even more exhausting than it already is when the feature hits theaters on July 21st.

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‘Barbie’ Review: Greta Gerwig Goes Way Outside the Box with Her Funny, Feminist Fantasia

Kate erbland, editorial director.

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But just as Kubrick’s apes eventually met by an alien monolith that utterly changed their world and worldview, Greta Gerwig ‘s little girls are about to be descended upon by a world-altering and brain-breaking new entity: a giant, one might even say monolithic, Barbie doll, in the form of a smiling Margot Robbie , kitted out like the very first Barbie doll ever made . And thus spake Barbie . That’s where Gerwig’s funny, feminist, and wildly original “Barbie” begins. It will only get bigger, weirder, smarter, and better from there. Related Stories Richard Kind Will Gladly ‘Whore’ Himself Out for Your Low-Budget Film: ‘I’ll Pretty Much Take 93 Percent of Jobs’ ‘Midnight Rider’ Director Randall Miller, Convicted in Fatal 2014 On-Set Accident, Receives $1.5 Million Tax Credit from California for New Indie Feature

Imagine, if you can, a world split in two upon the release of the first Barbie doll in 1959. There’s the real world (known in the film as, of course, “The Real World”), and then there’s the seemingly idyllic (and very plastic) Barbie Land, which exists on the premise that the invention of Barbie (the doll) so drastically, so completely, and so positively impacted the real world that she (the doll) basically solved feminism. As far as the Barbies (and attendant Kens) who populate Barbie Land know, the Real World is a wonderful place for women (because Barbie Land very much is), and the female-forward world they happily clatter through is just a reflection of what happens in the flesh-and-blood universe.

This Barbie (like, it seems, all Barbies) has a great day every day. Her Stereotypical Ken ( a delightfully unhinged Ryan Gosling )? He only has a good day when Barbie pays attention to him, and Barbie is pretty busy. Gerwig guides us through a typical Barbie day with meticulous attention to detail (both impressive and incredibly amusing). Her Barbie Dream House? It doesn’t have windows, or working stairs, or running water. She can get wherever she wants to go by simply jumping (just like a child might move their doll, foisting them from spot to spot with little care for logic). Her hands are stiff. Her food is nonexistent. Her life is perfect. Robbie’s dedication to the gag, along with co-stars Rae, Shipp, Mackey, Hari Nef, and Nicola Coughlan is profound, and boy, does it pay off.

That truth: She must go to the Real World and mend the rip in the temporal fabric that keeps Barbie Land and the Real World distinctly different. And while Barbie, initially resistant to the fate before her, eventually takes on the challenge with verve and vigor, the questions start piling up: How different are Barbie Land and the Real World? If what happens in the Real World can impact Barbie Land, is the reverse true? And why the hell is Ken in the backseat of Barbie’s hot pink car as it cruises straight into La-La Land?

Once in the Real World, Barbie and Ken’s twinned realizations of what it’s actually like unfold at a lopsided pace. Barbie is confused by everyone’s behavior, not just the men who leer and the women who scoff, but especially that of Sasha (Ariana Greenblatt), a sassy teen whom she believes is her longtime owner, the very person suffering from angst so deep it ripped a hole between the Real World and Barbie Land. Gerwig and co-writer and longtime partner Noah Baumbach steadily lift the veil (or, as the case may be, rip their own temporal fabric) as Barbie is beset by the truth of the Real World (not feminist), Barbie Land (also not feminist), and her place in both.

Gerwig and Baumbach’s venture into the Real World is absolutely necessary — it unlocks the film’s thesis after besieging us with diverting fun, gives us the darling Greenblatt and her Barbie-obsessed mom Gloria (America Ferrera, who runs off with the film’s last act), and allows Will Ferrell to go nuts as the wacky (male!) CEO of Mattel. However, it’s not nearly as fun, fantastic, and entertaining as the rich world of Barbie Land — that’s the point. Thankfully, we’re back there soon enough, though it’s been hugely altered by the full force of a returning (and, dare we say it, red-pilled) Ken, who uses all his newfound male rage and patriarchal power to upend what was once a lady-powered idyll. Barbie? She’s having a bad day.

Gerwig, as ever, has assembled a stellar supporting cast. All Barbies delight, but the Kens, appropriately enough, launch a real sneak attack, especially Simu Liu and Kingsley Ben-Adir, and Michael Cera nearly makes off with the whole thing as the singular sidekick Allan. There’s also a murderer’s row of below-the-line talent: Opuses can and will be written about Sarah Greenwood’s production design and Jacqueline Durran’s costumes. “Barbie” is a lovingly crafted blockbuster with a lot on its mind, the kind of feature that will surely benefit from repeat viewings (there is so much to see, so many jokes to catch) and is still purely entertaining even in a single watch.

It’s Barbie’s world, and we’re all just living in it. How fantastic.

Warner Bros. releases “Barbie” in theaters on Friday, July 21.

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Barbie is a visually dazzling comedy whose meta humor is smartly complemented by subversive storytelling.

Clever, funny, and poignant, Barbie is an entertaining movie with a great overall message.

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Barbie review: A pink, plucky, and poignant rumination on womanhood

Margot robbie and ryan gosling play iconic mattel dolls facing an existential crisis in greta gerwig's terrific high-concept comedy.

In 1959, a mere 64 years before the release of Greta Gerwig’s Barbie , Mattel’s signature doll hit store shelves for the first time and quickly became a Rorschach test for many girls and women as they transposed their own identity onto a plastic plaything. The small-scale doll was created by company co-founder Ruth Handler—pulling inspiration from Germany’s Bild Lilli doll—as a way to empower girls like her daughter Barbara (the brand’s namesake) to use their imagination in creating limitless worlds where they can be and do anything they want. It revolutionized play patterns for pint-sized consumers who weren’t just seeking the pretend solace of motherhood and domesticity. Yet for some adults, this tiny wonder represented an unattainable, manufactured version of perfection, subsequently transforming her into a lightning rod for controversy and feminist critique.

Nevertheless, Barbie persisted, blessedly changing with the increasingly enlightened times, diversifying her size and skin tone to become a more inclusive toy line. Co-writer and director Greta Gerwig repackages these goods in Barbie , her hilarious and heartfelt homage to the brand . By lovingly lampooning corporate missteps along with celebrating the successes, the film’s self-effacing humor, out-of-the-box smarts, and emotional potency strike the right tone. Gerwig and her creative collaborators—including co-writer Noah Baumbach—not only give the formerly inanimate figure a sparkling personality and a pastel-shellacked pop-art playground, they also deliver genuinely meaningful sentiments surrounding the complexities of gender politics. It’s the year’s best tear-jerking, thought-provoking comedy.

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Stereotypical Barbie (Margot Robbie) has always had the quintessential Best Day Ever. She’s awakened each morning by a song (Lizzo’s “Pink” provides her daily mojo), dines on perfect meals, wears the cutest fashions, and hangs out with her fellow Barbies (played by Issa Rae, Hari Nef, Emma Mackey, Alexandra Shipp, and Nicola Coughlan) and Kens (played by Ryan Gosling, Simu Liu, Kingsley Ben-Adir, and Scott Evans). There’s also Ken’s friend Allan (Michael Cera) and Barbie’s pregnant friend Midge (Emerald Fennell), whose presence is purposeful even though their dolls were both discontinued. In the plastic fantastic Malibu-meets-Miami enclave of Barbie Land, all jobs are held by women while the men exist to frolic on the beach and the dance floor. It’s a fantasy utopia without walls or negativity.

That is until Stereotypical Barbie begins suffering from the throes of an existential crisis manifested in the form of bad breath, too-cold showers, flat feet, and pervading thoughts of death. Hoping for a quick fix, she pays a visit to Weird Barbie (Kate McKinnon), a spiky-haired, shaman-like Barbie that’s been “played with too hard.” Weird Barbie advises her to go into the Real World to find the person playing with her in doll form and cheer them up so life can return to normal. However, when Stereotypical Barbie and a stowaway Ken (Gosling) arrive in Southern California, they face fish-out-of-water hijinks while dealing with humans’ dysfunctional nature stemming from patriarchal toxicity, loss of adolescence, and adult disillusionment.

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Since Gerwig and Baumbach are telling a story of a doll who has encapsulated all walks of womanhood over six decades, they find narrative weight in a multitude of supporting angles. In addition to Barbie’s main odyssey, there’s a mother-daughter story between surly tween Sasha (Ariana Greenblatt) and her deflated mom Gloria (America Ferrera) that’s touching and empowering. There are also heady statements about artistic creation, both in the visuals (one recalls Michelangelo’s Creation of Adam) and in Stereotypical Barbie’s relationship with her god-like creator, Ruth Handler (Rhea Perlman), who receives her share of ribbing. Initially defining the tertiary Barbies by their profession speaks satirically to all the one-dimensional female characters we’ve seen before in cinema, only here they’re given space to grow and acquire a richer sense of internality.

The filmmakers don’t pull any punches when skewering the commercialist underbelly of the brand. They allot screen time to a few ill-advised creations, like Tanner the pooping dog and Growing Up Skipper (“The doll who grows breasts!”). They make the all-male Mattel brass (led by Will Ferrell’s CEO) look like buffoons tripping over themselves and their faux-feminism to put Barbie and womankind back in a box—both physically and metaphorically. Still, at times it talks out of both sides of its mouth, celebrating what it also condemns. Crass commercialism is handled with a sly wink and a nod, playing to audiences’ nostalgic memories while simultaneously encouraging them to purchase new dolls.

The world-building in Barbie is exceptional. Production designer Sarah Greenwood and set designer Katie Spencer have created a candy-colored confectionary dream for Barbie’s environments, heightening the carefully constructed stylistic surrealism. They’ve coated it with vibrant pink paint, molded plastics, and tactile backdrops harkening back to classic Hollywood musicals. Mark Ronson and Andrew Wyatt’s pop soundscape bolsters the synthetic atmosphere in Barbie Land, but they thread the needle perfectly in the Real World, blending musical themes from Billie Eilish’s ballad “What Was I Made For?” to land the palpably moving moments.

Robbie nimbly handles the comedic rhythm of these worlds, igniting the spark of the dialogue and the slapstick as well as nailing the nuance and vulnerability of the grounded sequences. Her work sings in chorus with that of costume designer Jacqueline Durran, whose textures and tailoring augment the performance, and cinematographer Rodrigo Prieto, who illuminates the hidden facets within Barbie’s evolving psyche. Gosling’s portrait of Ken as a jealous, competitive himbo is absolutely divine, allowing him to show off his comedic chops, Gene Kelly-esque moves, and singing talents. (And abs!) Supporting cast members all shine, especially Rae, who plays President Barbie with crackling confidence, and Simu Liu, who plays Gosling’s adversary Ken with vigor.

It’s a tall order for Gerwig and company to deliver a feature that’s reverent and revelatory while speaking directly to the pressures of living up to an impossible feminine ideal. And yet they did it with crafty aplomb. Though a tad overstuffed with too many good ideas, pulling from loads of subtly identifiable cinematic references (everything from Powell and Pressburger’s 1946 drama A Matter Of Life And Death to the more recent The Truman Show ), Barbie ultimately leaves us entertained, emotionally exhausted, and ready to play again soon.

Barbie opens in theaters on July 21

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Barbie review: Welcome to Greta Gerwig's fiercely funny, feminist Dreamhouse

The Barbie movie could’ve been another forgettable, IP-driven cash grab. Instead, the director of Little Women and Lady Bird has crafted a neon pink delight.

Devan Coggan (rhymes with seven slogan) is a senior writer at Entertainment Weekly. Most of her personality is just John Mulaney quotes and Lord of the Rings references.

When Warner Bros. announced plans to launch a Barbie movie, the entire premise sounded a bit like a game of Hollywood Mad Libs gone wrong: Quick, name a beloved indie director ( Greta Gerwig !), an unadapted piece of intellectual property (Barbie dolls!), and an adjective (neon pink!). Every new piece of information that trickled out on the (lengthy) press tour seemed stranger than the last. Gerwig ( Lady Bird , Little Women ) cited 2001: A Space Odyssey and Gene Kelly musicals as her biggest inspirations. Elaborate dance numbers were teased. Ryan Gosling gave a lot of quotes about something called " Kenergy ." What actually was this movie, and could it possibly live up to all that hot pink buzz?

The verdict? Never doubt Gerwig. The Oscar-nominated filmmaker has crafted a fierce, funny, and deeply feminist adventure that dares you to laugh and cry, even if you're made of plastic. It's certainly the only summer blockbuster to pair insightful criticisms of the wage gap with goofy gags about Kens threatening to "beach" each other off.

The film (in theaters this Friday) whisks viewers away to Barbie Land, a candy-colored toy box wonderland of endless sunshine. It's there that our titular heroine ( Margot Robbie ) spends her days, each just as magical and neon as the one before. There are always other Barbies to party with — including Doctor Barbie ( Hari Nef ), President Barbie ( Issa Rae ), and Mermaid Barbie ( Dua Lipa ) — as well as an endless supply of devoted Kens, led by Gosling's frequently shirtless boy-toy. It's a plastic paradise for Robbie's Stereotypical Barbie, the type of doll that immediately comes to mind when you think of Barbie.

But something's gone wrong. Her Malibu Dreamhouse malfunctions; her mind is clouded by un-Barbie-like thoughts of death; and her perfectly arched feet now fall flat on the floor. So, our heroine sets out to seek some answers from Barbie Land's pseudo mystic, Weird Barbie ( Kate McKinnon ), who says a rift has opened up between their world and the real world, and she must brave the long trek to Los Angeles to find the human playing with her doll to remedy the situation. You bet her ever-loyal Ken (Gosling) is coming along for the ride.

Once Barbie and Ken begin roller-blading around L.A., however, they both realize that they've essentially entered a mirror dimension. Where are the female presidents, the CEOs, the astronauts? Barbie was supposed to empower young girls to dream big, but she hasn't had the feminist effect she anticipated — and in fact, she might have made things worse. Gerwig tackles the doll's complicated legacy head on, exploring how Barbie's reputation here isn't one of leadership or creativity but of corporatized objectification. Barbie herself is horrified, facing crude comments and misogyny for the first time in her (plastic) life. But to Ken, this newfound idea of patriarchy is intoxicating, and he quickly enters a spiral of masculinity, luxuriating in trucks, cowboy hats, and the addictive thrill of power.

Gosling has already scored praise for his earnest himbo performance, and in truth, he steals the show. For an actor who's spent much of his career brooding moodily (see: Blade Runner 2049 , Drive , First Man ), here, he finally gets to tap into his inner Mouseketeer , dramatically draping himself at Barbie's feet or breaking into a shirtless power ballad called "I'm Just Ken." His Ken has very little going on inside his brain, but his heart is brimming with emotion: love and admiration for Barbie, a longing for masculine validation, and a wide-eyed curiosity about the world around him.

Robbie still remains the real star of Barbie . Physically, the blonde Australian actress already looks like she stepped out of a Mattel box (something the film itself plays on during one particular gag), but she gives an impressively transformative performance, moving her arms and joints like they're actually made of plastic. Robbie has brought a manic physicality to previous films including Babylon and Birds of Prey , but she now embraces physical comedy to the max. (At one point, she face-plants on the floor, limbs askew like a toy dropped by a toddler.) As Barbie begins to discover more about the real world, Robbie's performance gradually shifts to become more human. One of the most moving moments comes about halfway through the film, as Barbie perches quietly on a park bench, silently observing the humans around her.

If the film has a flaw, it's that Barbie and Ken are so delightful that their real-world counterparts feel dull by comparison. America Ferrera and Ariana Greenblatt play a frazzled mother and her sardonic teen daughter, who've drifted apart over time. Ferrera fills her days at her boring Mattel office job by doodling alternative Barbies, ones that are plagued by cellulite or haunted by thoughts of death. Her feminist daughter is dismissive of everything Barbie represents, dressing down Robbie with a pointed sneer. Ferrera admirably delivers one of the film's biggest emotional speeches, but surprisingly, the human characters never feel quite as lived-in as their plastic doll companions.

Still, Barbie works hard to entertain both 11-year-old girls and the parents who'll bring them to the theater. Gerwig co-wrote the script with her partner and longtime collaborator Noah Baumbach , and the entire screenplay is packed with winking one-liners, the kind that reward a rewatch. The fear is that Hollywood will learn the wrong message from Barbie, rushing to green-light films about every toy gathering dust on a kid's playroom floor. (What's next, The Funko Pop Movie? Furby: Fully Loaded? We already have a Bobbleheads movie , so maybe we're already there.) But it's Gerwig's care and attention to detail that gives Barbie an actual point of view , elevating it beyond every other cynical, IP-driven cash grab. Turns out that life in plastic really can be fantastic. Grade: A-

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Greta Gerwig’s “Barbie,” an exuberant, sometimes exhaustingly clever piece of Mattelian neorealism, opens with an extended, heavily trailer-spoiled homage to “2001: A Space Odyssey.” We’re at a drab early moment in the history of the toy industry; for too long, little girls everywhere have had only their sad, uninspiring baby dolls to play with — until now, at this fateful dawn-of-mannequin moment. Hello, dolly! But really, hello, Barbie, played by Margot Robbie with a megawatt grin and impeccable coiffure, modeling a black-and-white swimsuit and towering over the primordial landscape on skyscraper legs. She’s a marvel of (anatomically incorrect) engineering, a citadel of plasticine perfection and, to judge by her immense popularity, a major evolutionary leap forward.

Whether or not Barbie has ever represented an advance, of course, has been fiercely debated since Ruth Handler created her in 1959. Did Barbie, with her can-do spirit and variegated career possibilities, offer young girls a positive model of be-whatever-you-want-to-be womanhood? Or did her bombshell proportions and impossible chest-to-waist ratio entrench the kinds of cruelly unforgiving beauty standards that second-wave feminism was just beginning to interrogate?

Decades later, conversations around female self-image, representation, agency and empowerment have shifted, to say the least, as have personal and public attitudes toward Barbie herself. She has been attacked and defended, dismissed as a punchline and reclaimed as a pioneer. She has diversified with the times (new races, new body types and, as always, new clothes). In recent years, she’s also experienced plummeting sales and a diminished cultural profile, which of course explains why — after countless small-screen animated Barbie movies, series and specials — she now has a live-action theatrical feature to call her own.

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Really, though, that explains this movie only in part. Whatever you think of “Barbie,” the mere existence of this smart, funny, conceptually playful, sartorially dazzling comic fantasy speaks to the irreverent wit and meta-critical sensibility of its director. (It also owes something, I suppose, to Mattel’s willingness to endure some modestly scathing satire in the pursuit of ever-greater profits.) Working again with her co-writer, Noah Baumbach (“Mistress America,” “Frances Ha”), Gerwig has conceived “Barbie” as a bubble-gum emulsion of silliness and sophistication, a picture that both promotes and deconstructs its own brand. It doesn’t just mean to renew the endless “Barbie: good or bad?” debate. It wants to enact that debate, to vigorously argue both positions for the better part of two fast-moving, furiously multitasking hours.

The case for the Barbie defense is presented by the Barbies themselves. There are a lot of them walking, talking, dancing, doing the splits and consuming nonexistent meals in the groovy pinktacular paradise that is Barbie Land, where life is a beach party by day and a dance party by night. The Barbies dwell in sisterly harmony and blissful self-fulfillment, each with her own meticulously furnished Barbie Dreamhouse and endlessly colorful wardrobe. Each one also has her role to play, whether she’s President Barbie (Issa Rae), Dr. Barbie (Hari Nef), Writer Barbie (Alexandra Shipp), Lawyer Barbie (Sharon Rooney) or even Mermaid Barbie (Dua Lipa), popping up from behind some delightfully fake-looking ocean waves. (If you’ll permit a “Barbenheimer” joke, I must point out the existence of Emma Mackey as Physicist Barbie, who presumably discovered the secrets of nuclear fuchsian.)

Tiptoeing into the spotlight on perfectly arched feet is Robbie as Stereotypical Barbie, whose self-mocking name and lead-heroine status are a handy example of Gerwig’s have-it-both-ways attitude. Although surrounded by Barbies (and Kens, but more on them later) of various shapes, sizes and colors, Stereotypical Barbie is Barbie: white, blond and svelte, in line with our earliest, most lasting impressions of the doll formally named Barbara Millicent Roberts. To say that Robbie is perfectly cast is an understatement (her surname alone could be a Barbie/Roberts portmanteau), though that very perfection underscores the movie’s problem: Can you really call out and perpetuate a stereotype at the same time? Would it have been better — more daring, and also more interesting — to tell the story from a less classically molded Barbie’s perspective?

Perhaps that possibility will be taken up in future visits to what is already being mapped out as a full-blown Mattel cinematic universe. For now, this early adventure generates more than enough goodwill to sustain your curiosity and suspend, or at least temporarily overwhelm, your reservations. Drawing on the breathless narrative velocity and sly comic mischief she showed in her sparkling recent adaptation of “Little Women,” Gerwig maintains a delirious but remarkably coherent onslaught of gags, twists, ideas, non sequiturs (Michael Cera! Matchbox 20!) and scholarly bits of Barbie arcana — all of it swirling like a merry comic tornado around the serene center of gravity that is Robbie’s captivatingly sincere performance.

Like Amy Adams as a fish-out-of-water Disney princess in “Enchanted,” Robbie takes an archetype long dismissed as an airheaded caricature and, moment by deeply felt moment, teases and fleshes her out. With her radiant smiles and goofy-graceful physicality, she inhabits Barbie’s glamour and entitlement as effortlessly as she inhabits her hot-pink bell bottoms. But she also gradually punctures those upbeat vibes with tremulous notes of vulnerability and premonitions of disaster, right around the time her Barbie notices a patch of cellulite and begins having incongruous thoughts of death.

These intimations of mortality, which I wouldn’t have minded hearing about in even gnarlier detail, suggest cracks in Barbie’s psyche, but also in Barbie Land’s very foundations. To explain further would risk giving away the strange metaphysical rules that govern Barbie Land, its fantastic-plastic inhabitants and their tricky relationship to the real world. And that real world is ultimately Barbie’s destination, a place she sets out for in search of answers, not realizing that her own attention-starved Ken has stowed away in her little pink Corvette.

Ah yes, Ken. There are several Kens in this movie, all of them amiable second-class citizen hunks of Barbie Land, played by actors including Simu Liu, Kingsley Ben-Adir, Scott Evans and Ncuti Gatwa. But Gosling, as the neediest, most pathetically insecure Ken of the lot, rises to delicious new levels of actorly self-mockery. Sporting a platinum dye job that never fails to match his denim cutoffs, ’90s neon workout gear, pastel-striped beachwear and luxurious mink coat (sold separately), Gosling scores the expected laughs about Ken’s fashionista vanity , ambiguous sexuality and all-around preening petulance. But what makes him more than just another smooth-chested punchline is one of Gerwig’s deftest satirical touches: As it turns out, it doesn’t take long for a dude with serious self-esteem issues to open a Pandora’s box of patriarchal oppression.

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For toxic masculinity, though unheard of in Barbie Land, is of course alive and well in the real world, as Barbie and Ken are initially shocked to learn when they arrive on the sunny streets of Los Angeles. Here, women aren’t respected, let alone placed on polymer pedestals; they’re ogled, objectified, sidelined and worse. And to hear it from an angry teenager named Sasha (Ariana Greenblatt), Barbie herself deserves her share of the blame, being a tool of “sexualized capitalism” that “set the feminist movement back years.”

That’s the case for the Barbie prosecution, in a nutshell, and as you might expect, it isn’t allowed to go unchallenged. Sasha’s attack is the first of the script’s two big throw-down scenes; the second is a rousing feminist cri de coeur delivered by Sasha’s mom, Gloria (a winning America Ferrera), who’s on hand to temper her daughter’s scorn, emphasize Barbie’s enduring multigenerational appeal and remind us that, yes, you can love women and love Barbie too. It’s a hugely effective monologue, calculated for maximum applause and likely to get it. But “Barbie’s” feminism, something it wears proudly on its sequined sleeve, seldom needs such emphatic dramatic underlining to register.

The movie is at its best when it’s simply leaning into its own fast, funny, free-floating goofiness, whether it’s letting Kate McKinnon do her thing as a self-explanatory Weird Barbie, pitting multiple dancing Kens against each other in a hypnotic dream ballet, or throwing in a coconutty reference to “Monty Python and the Holy Grail.” I could’ve done without the filler-ish comic subplot featuring Will Ferrell as Mattel’s CEO, a mostly toothless bit of corporate ribbing that nonetheless does lead to a visually striking chase sequence through a maze of office cubicles, cleverly staged as a riff on Jacques Tati’s classic “Playtime.”

Gerwig’s wide-ranging movie love serves her well here; there’s something fitting and finally moving about the way Barbie’s journey of self-discovery takes her through a glittery funhouse of cinematic allusions. If Barbie Land can’t help but evoke the creepily self-contained utopia of “The Truman Show,” Barbie’s entire quest unfolds like a kind of reverse “Wizard of Oz,” in which she ends up leaving a trippy Technicolor dreamscape and traveling to a humdrum, grayed-out reality rather than the other way around. You might sense echoes of those films during this movie’s strange, beguiling final moments, and perhaps a callback to “2001” too. The evolution of Barbie continues.

'Barbie'

Rating: PG-13, for suggestive references and brief language Running time: 1 hour, 54 minutes Playing: Starts July 21 in general release

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Barbie review: A near-miraculous achievement from Greta Gerwig and Margot Robbie

While it’s impossible for any studio film to be truly subversive, this mattel-approved comedy gets away with far more than you’d think was possible, article bookmarked.

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Barbie is one of the most inventive, immaculately crafted and surprising mainstream films in recent memory – a testament to what can be achieved within even the deepest bowels of capitalism. It’s timely, too, arriving a week after the creative forces behind these stories began striking for their right to a living wage and the ability to work without the threat of being replaced by an AI. It’s a pink-splattered manifesto to the power of irreplaceable creative labour and imagination.

While it’s impossible for any studio film to be truly subversive, especially when consumer culture has caught on to the idea that self-awareness is good for business (there’s nothing that companies love more these days than to feel like they’re in on the joke), Barbie gets away with far more than you’d think was possible. It’s a project that writer-director Greta Gerwig , co-writer (plus real-life partner and frequent collaborator) Noah Baumbach, and producer-star Margot Robbie were free to work on in relative privacy, holed up during the pandemic away from the meddlesome impulses of Warner Bros and Mattel executives.

The results are appropriately free-wheeling: There are nods to Jacques Demy’s The Umbrellas of Cherbourg and Jacques Tati’s Playtime , deployment of soundstage sets and dance choreography à la Hollywood’s musical Golden Age, and a mischievous streak of corporate satire that calls to mind 2001’s cult classic Josie and the Pussycats . But while the absurdity of its humour sits somewhere between It’s a Mad, Mad, Mad, Mad World and Pee-wee’s Big Adventure , its earnest and vulnerable take on womanhood is pure Gerwig, serving as a direct continuation of her Lady Bird and Little Women .

The fact that all of this is tied to one of the most recognisable products in existence – and that any success it enjoys will undoubtedly boost Mattel’s stock prices – underlines the fact that it’s largely impossible to embrace art without embracing hypocrisy. Capitalism doesn’t always swallow art whole; occasionally it thrives in spite of it. And that’s a complexity that feels particularly on brand for a director who had her Jo March, in Little Women , declare: “I am so sick of people saying that love is just all a woman is fit for. I’m so sick of it! But – I am so lonely.”

Barbie contains another Gerwig-ian speech, delivered beautifully by an ordinary (human) mum played by America Ferrera, about the hellish trap women have been forced into. Caught between girl-boss feminism and outright misogyny, women now have to be rich, thin, liberated, and eternally grateful without ever breaking a sweat – because when Barbie promised little girls that “women can be anything”, those words got twisted to mean “women should be everything”. Gerwig’s movie begins by playing a brilliant trick on its audience: Helen Mirren’s opening narration is self-congratulatory, a bit of canned PR about Barbie’s “girl power” legacy that grows increasingly tongue-in-cheek. “Thanks to Barbie,” she concludes, “all problems of feminism and equal rights have been solved”.

We’re then introduced to our Barbie – ie “the Stereotypical Barbie” – who is chipper, confident, blonde, and, most importantly, looks like Margot Robbie. She is eternally adored by Ken ( Ryan Gosling ), whose job is “beach”. Not “lifeguard”, but “beach”. Barbie’s friends all have high-powered jobs: president (Issa Rae), author (Alexandra Shipp), physicist (Emma Mackey), doctor (Hari Nef), and lawyer (Sharon Rooney). Every morning, she steps into her shower (there’s no water), sets out her breakfast of a heart-shaped waffle with a dollop of whipped cream (she doesn’t eat), and then sets off in her pink convertible (she doesn’t walk downstairs, but merely floats). All is perfect. Then Barbie starts having irrepressible thoughts of death.

Barbie’s bid to fix that sudden, scary attack of humanity sees her visit “the Real World”, where she meets the all-male executive board of Mattel (among them Will Ferrell and a wonderfully dorky Jamie Demetriou), who think themselves qualified to determine what little girls like and need because they once had a woman CEO (or two, maybe). Meanwhile, Gerwig uses, through a hysterical farce centred around Gosling and his fellow Kens, the implicit matriarchy of Barbieland to explore how power and visibility shape a person’s self-perception. Gosling gives an all-timer of a comedic performance, one that’s part-baby, part-Zoolander, part-maniac, and 100 per cent a validation for anyone who ever liked him in 2016’s noir comedy The Nice Guys . There are (naturally) some exquisite outfits designed by Jacqueline Durran, some very funny references to discontinued Barbies (have fun reading up on the backstory behind Earring Magic Ken), and a few unexpected pops at fans of Duolingo, Top Gun , and Zack Snyder’s Justice League .

Barbie is joyous from minute to minute to minute. But it’s where the film ends up that really cements the near-miraculousness of Gerwig’s achievement. Very late in the movie, a conversation is had that neatly sums up one of the great illusions of capitalism – that creations exist independently from those that created them. It’s why films and television shows get turned into “content”, and why writers and actors end up exploited and demeaned. Barbie , in its own sly, silly way, gets to the very heart of why these current strikes are so necessary.

Dir: Greta Gerwig. Starring: Margot Robbie, Ryan Gosling, Simu Liu, America Ferrera, Kate McKinnon, Issa Rae, Rhea Perlman, Will Ferrell. 12A, 114 minutes.

‘Barbie’ is in cinemas from 21 July

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Editor's Note: This piece was written during the 2023 WGA and SAG-AFTRA strikes , and the movie covered here would not exist without the labor of the writers and actors in both unions.

Mattel's infamous doll has long been considered a concept that, while ubiquitous, might best be described as a guilty pleasure. As decades pass, the company that created Barbie continually makes moves to update her look and diversify its lineup to better suit the needs of consumers. With over 40 animated movies to her name, she has carved a spot in young girls' hearts — but her public image still remains stereotypically feminine and yet anti-feminist. All that is set to change with Greta Gerwig's Barbie , which has positioned itself as one of the summer's breakout hits thanks to Warner Bros. and Mattel's brilliant marketing campaign and Gerwig's own perspicacious script (which was co-written with Noah Baumbach).

Everything about Barbie is crafted with both mass appeal and personal insight, much like the iconic doll herself, resulting in a movie that knows how to please. Moving sets and puppetry take the place of CGI, giving Barbieland the human touch it desperately needs, while actors inhabit the dolls they play with a self-aware sense of humor that lets us be in on the joke. And while the glittery pink exterior may obscure the full picture for some, there is a darker meditation on life and death that lurks beneath the surface of every scene. Barbie 's trailers have already hinted heavily at Stereotypical Barbie's (played to perfection by Margot Robbie) existential crisis, and her musings on death are much more than just a running gag. In fact, they are the driving force behind her journey to the Real World and meeting with the mother-daughter duo of Gloria (America Ferrera) and Sasha (Ariana Greenblatt).

Barbie's Marvelous Marketing Is Integral To Its Success As A Movie

Without a doubt, every movie should be able to stand on its own — and Barbie most certainly does. But it's also bolstered by its marketing, both intentionally and not. Several songs from the soundtrack have already been released for public consumption, and they paint a fairly accurate picture of the emotional beats in the story. But as soon as Barbie awakens to the sounds of Lizzo's as-yet unreleased "Pink," it's clear that there are still hilarious and heartfelt layers left undiscovered. Music is in dialogue with the script at various parts, almost winking directly at the camera, and it adds to the comedy and pathos alike when characters break out into song. The impossibly on-point use of the movie's original songs , produced by Mark Ronson and Andrew Wyatt, gives Barbie the feeling of a musical and invites viewers to invest in Barbieland after the credits roll.

Even the playful competition between Barbie and Oppenheimer adds to the former's appeal. The two movies could not seem further apart at first glance, and yet both hinge on the question of what life is worth and what death means in the grand scheme of the universe. In the age of social media, it's nearly impossible to watch Greta Gerwig's satirical dramedy without thinking of the memes that connect it to Christopher Nolan's historical epic — and this inevitability and surprisingly works in Barbie 's favor. The Margot Robbie-led story may offer escapism and fun, but it also won't let audiences forget the horrors of the Real World, either onscreen or off.

Ryan Gosling's Ken Steals The Barbie Movie In More Ways Than One

Much has been made of Gosling's commitment to becoming Ken, and his performance certainly lives up to the hype. He is not alone in Kendom, and every actor from Simu Liu to Sex Education 's Ncuti Gtawa is delightful as their version of Barbie's male counterpart, but Gosling goes above and beyond what is required of the role. Barbie's growing awareness is complemented by Ken's utter obliviousness, but the laughs eventually give way to a heartbreaking climax that would fall apart in the hands of a lesser actor. If Barbie 's internal conflict stems from the doll's shifting worldview, then the external conflict is born from Ken's, which elevates him far beyond the typical rom-com male lead.

This is a vital part of what makes Barbie work, but it also creates the danger of Gosling's Ken eclipsing Robbie's Barbie in what should be her movie. Thankfully, that fear is baked into Gerwig and Baumbach's script and makes for a unique exercise in gender studies that doesn't feel didactic. As both writer and director, Gerwig knows how to incorporate social messaging without losing her story's humor or charm — something she aptly displayed in Little Women and takes to new metatextual heights in Barbie . Thus, while Ken is far and away one of the most memorable elements of the movie, he simply does not work without Barbie to bounce off of.

How Margot Robbie's Barbie Compares To Previous Depictions Of The Beloved Mattel Toy

Speaking of Robbie, her performance is what makes or breaks Barbie . One cannot argue against her physical resemblance to the doll that lives in our cultural zeitgeist, but she has to do more than simply replicate the Mattel icon. She gracefully toes the line between playing into Barbie stereotypes and breaking free of them, infusing each scene with a sincerity that borders on comical. The saccharine sweetness is exactly what the satirical aspect of the story needs, and Robbie knows when to dial it back for the emotional crescendos. But just as Ken needs Barbie, this Barbie needs her sisterhood to make the movie's larger point. She cannot embody the myriad of dolls that are sold in toy stores and that populate the animated movie library of recent years, and Gerwig doesn't force her to.

In order for Barbie to work, the diversity of both Mattel's toy line and the movie itself can't be just a marketing gimmick. Every woman can be Barbie because Barbie is every woman, which is a tagline that the movie manages to uphold while wisely tearing apart the pseudo-feminist ideas that such marketing espouses. Barbie 's diversity goes beyond race, including differently-abled dolls and focusing on the many career paths that should be available to women — Issa Rae as President Barbie being one of the biggest standouts in the latter category. But simply saying a girl can be anything or look any way isn't enough, and the movie doesn't shy away from acknowledging the shortcomings of championing that mentality without using action to back it up. It doesn't provide clear answers, but it plants a seed in our minds that is sure to grow upon leaving the theater.

Is Barbie Good?

Given that Barbie could reasonably have been a fun adventure romp with a dash of romance, one might argue it is overly ambitious in trying to take the hotly-contested crown for the event of the summer. But with a director as surefooted in her vision as Greta Gerwig, anything less than a metacommentary on womanhood would have been out of place. Barbie is a full-course meal that offers some truly comedic appetizers and unexpectedly dramatic entrées, and almost all the dishes turn out to be delicious. Robbie and Gosling's three-dimensional performances are buoyed by Gerwig and Baumbach's wry script, all of which ensures that even those uninterested in the philosophy behind the pink will be pleasantly entertained.

Barbie debuts in theaters Friday, July 21. It is 114 minutes long and rated PG-13 for suggestive references and brief language.

Barbie is a film adaptation of the generational iconic toy directed by Greta Gerwig, who co-wrote the script with Noah Baumbach. The film centers on Margot Robbie's Barbie who is expelled from Barbieland and travels with Ken (Ryan Gosling) to the real world in search of happiness. The film also stars Simu Liu, Will Ferrell, and several other famous celebrities in cameo roles.

• 4.5 star movies

'Barbie' review: Margot Robbie, Ryan Gosling dazzle in hilariously heady toy story

In director Greta Gerwig’s playful hands, “Barbie” is a bedazzled plastic Trojan horse.

Awash in pink-drenched Dreamhouses and plucky dolls, the enjoyably goofy and enormously creative meta comedy imagines what would happen if Barbie and Ken – with Margot Robbie and Ryan Gosling being the chef’s kiss of toy casting – got loose in our world. What Gerwig sneakily pulls off underneath that facade, however, is sort of genius: “Barbie” (★★★½ out of four; rated PG-13; in theaters and available to buy/rent on Apple TV , Vudu , Amazon and Google Play ) is really an insightful exploration of humanity, the meaning of life and the cognitive dissonance of a woman living in the patriarchy, all with a really big heart and style to spare.

Barbie Land is a super-cool place where Barbies rule and can be anything they want – from a president (Issa Rae) to a physicist (Emma Mackey) to a Nobel Prize-winning writer (Alexandra Shipp) – and as far as they're concerned, they pretty much solved equal rights and feminism. Also living in Barbie Land are the hypercompetitive Kens, though they’re rather superfluous and primarily good for cheerleading and dance-party backflips.

Is the 'Barbie' movie for kids? Here's what parents should know

Robbie plays Stereotypical Barbie – as the main character explains, “I’m the Barbie everyone thinks of when you think of Barbie” – and her days are filled with saying hi to other Barbies, tooling around in her convertible (pink, obviously) and hosting fun shindigs. (This seems a good time to point out "Barbie" is a technical marvel with its snazzy costumes and brilliant production design. Who wouldn't want to careen down a Dreamhouse slide daily?)

But oddly, thoughts of death (which she reveals in the worst of places, the dance floor!) creep into her noggin, followed by un-Barbie-like bouts with bad breath, cold showers, burned waffles, flat feet and cellulite. She visits Weird Barbie (Kate McKinnon) – a Barbie that’s been played with way too hard – and learns there's a "malfunction" in the connection with her person in the Real World and has to go there to put everything back to normal.

The Ken (Gosling) who’s in love with our hero Barbie – and has a load of crippling insecurities – comes along for the ride, and the situation immediately goes sideways because, well, reality isn’t a Toys R Us aisle. They get arrested (twice), Ken becomes very interested in the fact that men rule this world, and Barbie meets her makers at Mattel, where the CEO (Will Ferrell) wants to put her back in a box.

'Barbie': Margot Robbie never thought she'd have 'empathy for a doll'

Robbie's doll also takes flak from young critics for being a poster toy for consumerism and unrealistic beauty standards and gets a crash course in having emotions – like a twist on Pinocchio, Barbie realizes what it’s like to be a real girl, complete with anxiety and sobbing. Along the way, a couple of human folks, Mattel employee Gloria (a great America Ferrera) and her tween daughter Sasha (Ariana Greenblatt), get caught up in Barbie’s existential crisis.

Written by Gerwig and her partner Noah Baumbach, “Barbie” boasts a joyously wry self-awareness akin to the “Lego Movies,” taps into childhood innocence a la “Toy Story,” plus goes deep weaving in actual Barbie history. (Anyone remember pregnant Midge? The discontinued doll, played by Emerald Fennell, pops up in a running gag.) The narrative jostles between extreme silliness and heady self-reflection, with not a lot of middle ground, though Ferrera and a bunch of brainwashed Barbies are front and center for a hilarious and incisive sequence explaining contemporary gender dynamics.

Surrounded by a supporting cast including Dua Lipa and John Cena, the two leads are stellar together, especially in navigating Barbie and Ken’s complicated codependence. Robbie showcases her comedy chops but really shines in those moments when Barbie is overwhelmed by the ruckus she's inadvertently caused. And Gosling throws himself into all things Ken, wearing an increasingly ludicrous wardrobe and artfully crafting a character arc just as essential to the film’s emotional core as Robbie’s.

That old Aqua song was right: Life in plastic, it is fantastic. With a neon-drenched landscape, a heap of nostalgia and charming performances, Gerwig delivers for all the “Barbie” girls and boys.

Review: ‘Barbie’ is a film by women, about women, for women.

This essay contains spoilers for “Barbie.”

When we walked into the AMC Lincoln Square 13 in New York City for the Thursday 3 p.m. viewing of “Barbie,” we found ourselves surrounded by pink. Women wore heels and sparkling jewelry, and young girls in sundresses clutched their Margot Robbie Collectible Barbies . We had come prepared—adorned in our own pink outfits, we happily took photos for a friend group in exchange for a few of our own. People laughed and chatted through the trailers, and broke out in whooping cheers as the movie began. Every seat was filled. The positive energy was palpable. It felt like a party.

In a nuanced approach characteristic of the director Greta Gerwig, whose previous projects “Lady Bird” (2017) and “Little Women” (2019) received critical acclaim, the Barbie movie is a hilarious, vibrant tribute to an iconic doll central to decades of imaginative play. At the same time, the film manages to be an exploration of Barbie’s cultural impact—good, bad and in-between. Through on-the-nose commentary on everything from Barbie’s representation of independent female adulthood to her unrealistic, idealized body proportions, Gerwig makes a movie as layered and paradoxical as the reputation of the doll itself.

Greta Gerwig has made a movie as layered and paradoxical as the reputation of Barbie itself.  

“Barbie” dives head-first into many controversial topics: consumer culture, growing up, parental relationships, gender dynamics and a multitude of other issues—offering commentary while managing to make the doll look great in the process. Mattel allowed the societal perceptions of Barbie to be examined, though the film ultimately reclaims Barbie, because Barbie can be whatever you want, and Barbie supports all women. Whether Barbie’s feminism is direct or ironic, the movie seemed to say, it is guilt-free to buy her.

But for a project that is arguably an action-packed, 114-minute commercial for a doll, the main thematic takeaway from “Barbie” is that life as a real woman is significantly more difficult but resolutely more worthwhile than “life in plastic” could ever be.

For those who have been anticipating the release of “Barbie,” the sold-out theaters and tremendous box office numbers (Barbie brought in $155 million on its opening weekend) come as no surprise—nor does the vibrant appearance of the audience, a result of Mattel’s marketing campaign, which included pre-film partnerships with brands like Gap and Crocs .

The promotion worked because it tapped into an existing market of people who grew up with Barbie. Created in 1959 as one of the first grown-up woman dolls for children, the affordable toy has been a controversial yet beloved plaything for decades. Like many in the audience, the two of us played with Barbies as little girls, and therefore had firsthand access to the complicated influence that such a doll—who is anything she wants to be while always looking perfect—can have on a young girl.

Using the aesthetic history of the doll as inspiration, the first portion of the movie is set in Barbie Land, where self-proclaimed “Stereotypical Barbie” (played by Margot Robbie) and the other Barbies live in a peaceful paradise, partaking in various occupations and leisure activities. Their counterparts, the Kens, do nothing except “beach” and act as platonic companions for the Barbies (when desired). These scenes are packed with clever humor and nostalgia for those who remember playing with Barbies—just like in our games, the Barbies never use stairs, only pretend to drink liquids, and say “Hi Barbie!” to every other doll in sight.

The Stereotypical Barbie’s blissful naïvete is disrupted one morning when she starts to develop self-awareness and anxiety, accompanied by dreaded flat feet and “thoughts of death.” In order to return to how things were, Barbie needs to venture into the “real world,” where she is instantly sexualized and objectified, accused of being a fascist by teenagers and jailed for assault after punching a man who catcalls her.

The main takeaway from “Barbie” is that life as a real woman is significantly more difficult but resolutely more worthwhile than “life in plastic” could ever be.

The movie follows somewhat of a hero(ine)’s journey arc, complete with a car chase and a rise to leadership, as Barbie tries to rid herself of emotional turmoil—and eventually, as she tries to save Barbie Land from Ken (Ryan Gosling), who had a much more enjoyable time in the real world and decided to bring patriarchy back to Barbie Land with him.

But while the dolls and their conflicts (full of inside jokes from Barbie history) are certainly the most fun, vibrant part of the movie, the human characters in the movie—particularly Gloria, a Mattel employee played by America Ferrera, and her daughter Sasha, played by Ariana Greenblatt—shift the focus away from an analysis of dollhood and toward an exploration of womanhood.

As Gloria and Sasha discover that they are at fault for Barbie’s weird behavior, they attempt to help the doll reachieve stability for herself and her community. In doing so, the audience is privy to a moving exploration of what it means to grow up as a woman, from the perspective of both mother and daughter.

The movie is almost painfully upfront about the struggles women face, giving voice to a certain exasperated frustration that may seem overly explicit, but for many responding to the film, just feels true. After Barbie is ready to give in to self-pity and existential dread, Gloria encourages Barbie to forgive herself for her mistakes and imperfections, expressing all the impossible expectations placed on modern women. “It’s too hard,” she says about womanhood, “It’s too contradictory.” Stereotypical Barbie stares at her wide-eyed, and Gloria’s daughter gives her a surprised smile. In giving voice to the emotions that started this journey, Gloria empowers the Barbies to reclaim Barbie Land.

The movie is for everyone to see and enjoy, but ultimately “Barbie” is truly a film by women, about women, for women. 

In the end, Barbie, having seen the gendered challenges of the real world for herself and heard from Gloria the exhaustion that comes with them, still decides to become a human—a woman.

In an emotional scene between the ghost of Ruth Handler, the creator of the doll, and Barbie herself, they discuss what it would mean for Barbie to leave dollhood behind. Handler holds Barbie’s hands and tells her to “feel.” The scene fades into a montage of videos of young girls and grown women, laughing, talking, playing and enjoying their lives. The videos feature women involved in the process of making the movie. When Barbie opens her eyes again, she has tears on her face (so did many in the audience).

For us, this felt very reminiscent of St. Ignatius Loyola’s Contemplation on the Incarnation , which asks the retreatant to imagine the three Divine Persons gazing down on the earth full of people and considering what stimuli imbue their senses. These scenes, of so many different people and emotions, flash before Barbie, and she is overwhelmed with the joys and sufferings of the world, with women at the forefront.

The movie ends with Barbie, newly human and clad in her designed-for-the-partnership pink Birkenstocks, going to the gynecologist. This joke wraps up all the references to dolls not having any genitals (which Barbie ostensibly receives when she makes the choice to become human), while, we think, stressing the importance of reproductive health and bringing to the big screen public discourse about a taboo topic. Like every part of the movie, Gerwig pushes boundaries of conversation through humor that is written to make women, in particular, feel seen.

At its core, the Barbie movie is a much needed tribute to womanhood. This is evident in one of the most subtle but moving scenes from the film, which occurs early in Barbie’s trip to the real world, when she sits at a bus stop, crying because nothing seems to be going her way. She looks over and sees an old woman, played by the famous costume designer Ann Roth (aging doesn’t exist in Barbie Land). Barbie smiles at her and says, “You’re beautiful.” The woman smiles serenely and replies simply, “I know.” In retrospect, this deeply humane and moving encounter prefaces Barbie’s decision to join the real world. It seems as if Barbie is recognizing the magnitude of everything a real woman is, and everything she later chooses to be.

The female characters Barbie meets in the real world show her that women manage to exist in a world that is so often against them, and do so best when working together. The movie is for everyone to see and enjoy, but ultimately “Barbie” is truly a film by women, about women, for women. It is a film we certainly will be seeing again.

Brigid McCabe was an editorial intern at America Media in 2023. She studies History and American Studies at Columbia University.

Laura Oldfather was an editorial intern with America Media in 2023. She studies Theology and Journalism at Fordham University. 

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Barbie and Ken are having the time of their lives in the colorful and seemingly perfect world of Barbie Land. However, when they get a chance to go to the real world, they soon discover the ... Read all Barbie and Ken are having the time of their lives in the colorful and seemingly perfect world of Barbie Land. However, when they get a chance to go to the real world, they soon discover the joys and perils of living among humans. Barbie and Ken are having the time of their lives in the colorful and seemingly perfect world of Barbie Land. However, when they get a chance to go to the real world, they soon discover the joys and perils of living among humans.

• Greta Gerwig
• Noah Baumbach
• Margot Robbie
• Ryan Gosling
• 1.8K User reviews
• 457 Critic reviews
• 80 Metascore
• 204 wins & 424 nominations total

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• Trivia Barbie is 23% larger than everything in Barbieland to mimic the awkward, disproportionate scale that real Barbies and Barbie activity sets are produced in. This is why Barbie sometimes appears too large for things like her car or why ceilings seem to be too low in the Dreamhouses.
• Goofs Gloria drives a Chevrolet Blazer SS EV, yet during the car chase scene her electric vehicle makes conventional gas engine acceleration noises.

Ken : To be honest, when I found out the patriarchy wasn't just about horses, I lost interest.

• Crazy credits All the actors playing Barbies and Kens are not indicative of which Barbie and Ken they portray, and are simply listed as playing "Barbie" and "Ken", with the exception. (Just for clarification's sake, Margot Robbie plays "Stereotypical Barbie", Kate McKinnon plays "Weird Barbie", Issa Rae plays "President Barbie", Hari Nef plays "Dr. Barbie", Alexandra Shipp plays "Writer Barbie", Emma Mackey plays "Physicist Barbie", Sharon Rooney plays "Lawyer Barbie", Ana Cruz Kayne plays "Judge Barbie", Dua Lipa plays all the "Mermaid Barbies", Nicola Coughlan plays "Diplomat Barbie", and Ritu Arya plays "Journalist Barbie".)
• Alternate versions The IMAX version, released on September 22, 2023, has an extended runtime of two hours.
• Connections Edited from 2001: A Space Odyssey (1968)
• Soundtracks Requiem (1963/65): 2. Kyrie Written by György Ligeti Performed by Bavarian Radio Orchestra (as Symphonieorchester des Bayerischen Rundfunks) and Francis Travis Courtesy of Deutsche Grammophon GmbH Under licence from Universal Music Operations Ltd

User reviews 1.8K

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Incredible Looks From the 'Barbie' Press Tour

• How long is Barbie? Powered by Alexa
• July 21, 2023 (United States)
• United States
• United Kingdom
• Official Instagram
• Official Site
• Venice Beach, Venice, Los Angeles, California, USA
• Warner Bros.
• Heyday Films
• LuckyChap Entertainment
• See more company credits at IMDbPro
• $100,000,000 (estimated)
• $636,238,421
• $162,022,044
• Jul 23, 2023
• $1,445,638,421

Technical specs

• Runtime 1 hour 54 minutes
• Dolby Digital
• IMAX 6-Track
• 12-Track Digital Sound
• D-Cinema 96kHz 7.1
• Dolby Atmos

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‘Barbie’ Reviews Are In: Slickly Subversive or Inescapably Corporate?

Some critics viewed the highly-anticipated movie as satirically capitalistic, while others saw it as capitalistically satirical.

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By Julia Jacobs

As reviews for “Barbie” rolled out ahead of its weekend opening, a critical divide emerged.

Some thought that Greta Gerwig, the acclaimed director of “Lady Bird” and “Little Women,” had met the expectations for a more subversive take on the 11.5-inch Mattel phenomenon. They thought Gerwig’s script, which she collaborated on with her partner, Noah Baumbach, succeeded in acknowledging the criticisms that the Barbie brand has received over the years — including unrealistic representations of women’s bodies and, up until recent years, a lack of diversity in its collection — while presenting a comedy that leans into the delightful weirdness of the Barbie universe. Others felt that the director did not go far enough in dinging her corporate sponsors, keeping the critiques of consumerism and female beauty standards at surface level.

Critics tended to be unified in their praise of the movie’s stars, however, celebrating Margot Robbie’s surprising emotional depth as the so-called stereotypical Barbie who embarks on an eye-opening journey outside of the meticulously manufactured dolls’ world, as well as Ryan Gosling’s deadpan comedy as a Ken who delights in his discovery of the patriarchy.

Read on for some highlights.

‘Barbie’ May Be the Most Subversive Blockbuster of the 21st Century [ Rolling Stone ]

The movie does more than avoid delivering a two-hour commercial for Mattel, David Fear writes, suggesting that the movie could be “the most subversive blockbuster of the 21st century to date.”

“This is a saga of self-realization, filtered through both the spirit of free play and the sense that it’s not all fun and games in the real world — a doll’s story that continually drifts into the territory of ‘A Doll’s House,’” Fear writes. “This is a movie that wants to have its Dreamhouse and burn it down to the ground, too.”

We Shouldn’t Have to Grade Barbie on a Curve [ Vulture ]

In one of the most critical reviews of the movie’s approach to gender politics, Alison Willmore writes that “it’s not a rebuke of corporatized feminism so much as an update,” noting “a streak of defensiveness to ‘Barbie,’ as though it’s trying to anticipate and acknowledge any critiques lodged against it before they’re made.”

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• <i>Barbie</i> Is Very Pretty But Not Very Deep

Barbie Is Very Pretty But Not Very Deep

T he fallacy of Barbie the doll is that she’s supposed to be both the woman you want to be and your friend, a molded chunk of plastic—in a brocade evening dress, or a doctor’s outfit, or even Jane Goodall’s hyper-practical safari suit—which is also supposed to inspire affection. But when you’re a child, your future self is not a friend—she’s too amorphous for that, and a little too scary. And you may have affection, or any number of conflicted feelings, for your Barbie, but the truth is that she’s always living in the moment, her moment, while you’re trying to dream your own future into being. Her zig-zagging signals aren’t a problem—they’re the whole point. She’s always a little ahead of you, which is why some love her, others hate her, and many, many fall somewhere in the vast and complex in-between.

With Barbie the movie —starring Margot Robbie, also a producer on the film—director Greta Gerwig strives to mine the complexity of Barbie the doll, while also keeping everything clever and fun, with a hot-pink exclamation point added where necessary. There are inside jokes, riffs on Gene Kelly-style choreography, and many, many one-line zingers or extended soliloquies about modern womanhood—observations about all that’s expected of us, how exhausting it all is, how impossible it is to ever measure up. Gerwig has done a great deal of advance press about the movie, assuring us that even though it’s about a plastic toy, it’s still stuffed with lots of ideas and thought and real feelings. (She and Noah Baumbach co-wrote the script.) For months now there has been loads of online chatter about how “subversive” the movie is—how it loves Barbie but also mocks her slightly, and how it makes fun of Mattel executives even though their real-life counterparts are both bankrolling the whole enterprise and hoping to make a huge profit off it. The narrative is that Gerwig has somehow pulled off a coup, by taking Mattel’s money but using it to create real art , or at least just very smart entertainment.

Read More: Our Cover Story on Barbie

It’s true that Barbie does many of the things we’ve been promised: there is much mocking and loving of Barbie, and plenty of skewering of the suits. But none of those things make it subversive. Instead, it’s a movie that’s enormously pleased with itself, one that has cut a big slice of perfectly molded plastic cake and eaten it—or pretend-eaten it—too. The things that are good about Barbie — Robbie’s buoyant, charming performance and Ryan Gosling’s go-for-broke turn as perennial boyfriend Ken, as well as the gorgeous, inventive production design—end up being steamrollered by all the things this movie is trying so hard to be. Its playfulness is the arch kind. Barbie never lets us forget how clever it’s being, every exhausting minute.

That’s a shame, because the first half-hour or so is dazzling and often genuinely funny, a vision that’s something close to (though not nearly as weird as) the committed act of imagination Robert Altman pulled off with his marvelous Popeye. First, there’s a prologue, narrated by Helen Mirren and riffing on Stanley Kubrick’s 2001, explaining the impact of early Barbie on little girls in 1959; she was an exotic and aspirational replacement for their boring old baby dolls, whose job was to train them for motherhood—Gerwig shows these little girls on a rocky beach, dashing their baby dolls to bits after they’ve seen the curvy miracle that is Barbie. Then Gerwig, production designer Sarah Greenwood, and costume designer Jacqueline Durran launch us right into Barbieland, with Robbie’s approachably glam Barbie walking us through . This is an idyllic community where all the Dream Houses are open, not only because its denizens have no shame and nothing to hide, but because homes without walls mean they can greet one another each day with the sunrise. “Hello, Barbie!” they call out cheerfully. Everyone in Barbieland—except the ill-fated pregnant Midge , based on one of Mattel’s many discontinued experiments in toy marketing—is named Barbie, and everyone has a meaningful job. There are astronaut Barbies and airline pilot Barbies, as well as an all-Barbie Supreme Court. Garbage-collector Barbies, in matching pink jumpsuits, bustle cheerfully along this hamlet’s perpetually pristine curbs. This array of Barbies is played by a selection of actors including Hari Nef, Dua Lipa, Alexandra Shipp, and Emma Mackey. The president is also Barbie—she’s played by Issa Rae. (In one of the early section’s great sight gags, she brushes her long, silky tresses with an overscale oval brush.)

Barbieland is a world where all the Barbies love and support one another , like a playtime version of the old-fashioned women’s college, where the students thrive because there are no men to derail their self-esteem. Robbie’s Barbie—she is known, as a way of differentiating herself from the others, as Stereotypical Barbie, because she is white and has the perfectly sculpted proportions and sunny smile of the Barbie many of us grew up with—is the center of it all. She awakens each morning and throws off her sparkly pink coverlet, her hair a swirl of perfectly curled Saran. She chooses an outfit (with meticulously coordinated accessories) from her enviable wardrobe. Her breakfast is a molded waffle that pops from the toaster unbidden; when she “drinks” from a cup of milk, it’s only pretend-drinking, because where is that liquid going to go? This becomes a recurring gag in the movie, wearing itself out slowly, but it’s delightful at first, particularly because Robbie is so game for all of it. Her eyes sparkle in that vaguely crazed Barbie-like way; her smile has a painted-on quality, but there’s warmth there, too. She steps into this role as lightly as if it were a chevron-striped one piece tailored precisely to her talents.

Barbie also has a boyfriend, one Ken of many Kens. The Kens are played by actors including Kingsley Ben-Adir and Simu Liu. But Gosling’s Ken is the best of them, stalwart, in a somewhat neutered way, with his shaggy blond hair, spray-tan bare chest, and vaguely pink lips. The Kens have no real job, other than one known as “Beach,” which involves, as you might guess, going to the beach. The Kens are generally not wanted at the Barbies’ ubiquitous dance parties—the Barbies generally prefer the company of themselves. And that’s why the Kens’ existence revolves around the Barbies . As Mirren the narrator tells us, Barbie always has a great day. “But Ken has a great day only if Barbie looks at him.” And the moment Robbie does, Gosling’s face becomes the visual equivalent of a dream Christmas morning, alight with joy and wonder.

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You couldn’t, of course, have a whole movie set in this highly artificial world. You need to have a plot, and some tension. And it’s when Gerwig airlifts us out of Barbieland and plunks us down in the real world that the movie’s problems begin. Barbie awakens one morning realizing that suddenly, nothing is right. Her hair is messy on the pillow; her waffle is shriveled and burnt. She has begun to have unbidden thoughts about death. Worst of all, her perfectly arched feet have gone flat. (The other Barbies retch in horror at the sight.) For advice, she visits the local wise woman, also known as Weird Barbie (Kate McKinnon), the Barbie who’s been “played with too hard,” as evidenced by the telltale scribbles on her face. Weird Barbie tells Robbie’s confused and forlorn Barbie that her Barbieland troubles are connected to something that’s going on out there in the Real World, a point of stress that turns out to involve a Barbie-loving mom, Gloria (America Ferrera), and her preteen daughter, Sasha (Ariana Greenblatt), who are growing apart. Barbie makes the journey to the Real World, reluctantly allowing Ken to accompany her. There, he’s wowed to learn that men make all the money and basically rule the land. While Barbie becomes more and more involved in the complexity of human problems , Ken educates himself on the wonders of the patriarchy and brings his newfound ideas back to empower the Kens, who threaten to take over the former utopia known as Barbieland.

By this point, Barbie has begun to do a lot more telling and a lot less showing; its themes are presented like flat-lays of Barbie outfits , delivered in lines of dialogue that are supposed to be profound but come off as lifeless. There are still some funny gags—a line about the Kens trying to win over the Barbies by playing their guitars “at” them made me snort. But the good jokes are drowned out by the many self-aware ones, like the way the Mattel executives, all men (the head boob is Will Ferrell), sit around a conference table and strategize ways to make more money off selling their idea of “female agency.”

The question we’re supposed to ask, as our jaws hang open, is “How did the Mattel pooh-bahs let these jokes through?” But those real-life execs, counting their doubloons in advance, know that showing what good sports they are will help rather than hinder them. They’re on team Barbie, after all! And they already have a long list of toy-and-movie tie-ins on the drawing board.

Meanwhile, we’re left with Barbie the movie, a mosaic of many shiny bits of cleverness with not that much to say. In the pre-release interviews they’ve given, Gerwig and Robbie have insisted their movie is smart about Barbie and what she means to women, even as Mattel executives have said they don’t see the film as being particularly feminist. And all parties have insisted that Barbie is for everyone.

Barbie probably is a feminist movie, but only in the most scattershot way. The plot hinges on Barbie leaving her fake world behind and, like Pinocchio and the Velveteen Rabbit before her, becoming “real.” Somehow this is an improvement on her old existence, but how can we be sure? The movie’s capstone is a montage of vintagey-looking home movies (Gerwig culled this footage from Barbie ’s cast and crew), a blur of joyful childhood moments and parents showing warmth and love. Is this the soon-to-be-real Barbie’s future, or are these the doll-Barbie’s memories? It’s impossible to tell. By this point, we’re supposed to be suitably immersed in the bath of warm, girls-can-do-anything fuzzies the movie is offering us. Those bold, bored little girls we saw at the very beginning of the film, dashing their baby dolls against the rocks, are nowhere in sight. In this Barbieland, their unruly desires are now just an inconvenience.

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Let’s Never Stop Questioning What Barbie Is Really About

As the secrets of the film are slowly stripped away, there’s a case for maintaining the debate over Barbie ’s true intentions.

Update: Now that Barbie is in theaters, we can finally be sure of what the film’s about: Margot Robbie’s Stereotypical Barbie ventures into the “Real World” to learn which hapless human has triggered her malfunctions. Along the way, she learns who made her , the moral implications of death and decision-making, the tangled web of patriarchy and feminism, the trap of attempted perfection, and the importance of originality in an onslaught of IP . The plot also has a lot to say about Matchbox Twenty, and horses, and the creation of the boy-band NSYNC.

So—wait. Do we know what Barbie ’s about? Maybe we should keep debating?

The text below is from the original article, published July 11, ahead of Barbie ’s release:

For months, the Barbie movie’s vast unknown has been one of its greatest assets. What little we understood amounted to a pair of highlighter-yellow rollerblades, dangled aloft by the spray-tanned arms of a bleached-blond Ryan Gosling: nostalgic, symbolic, a triumph of marketing honed along a (plastic) razor’s edge. Every new set photo, character poster, and teaser trailer that collected over the months leading up to Barbie ’s July 21 release has been received and dissected with the self-serious thrill of an 8-year-old planning their themed birthday party. Which, to be clear, is exactly as it should be. Questioning Barbie , like assembling an identity as a child, is a necessary pursuit. This is what movies like Barbie —and icons like the doll herself—are made for: both the indulgent pleasure and the outrageous nuance of mythologizing.

The secrets of director Greta Gerwig’s long-anticipated film are, in fact, starting to dissolve: The Los Angeles premiere prompted a round of spoiler-free first reactions (mostly positive), and the official critic review embargo is reportedly up soon. But even with the film finally accumulating eyeballs, there’s still a collective sense of protectiveness over the Barbie brouhaha. We don’t want the mania to break, not yet. There are still ample dopamine deposits to be discovered in deliberating what, precisely, Barbie has to say. After a promotional music video dropped yesterday featuring Gosling’s Ken serenading his second-rate status, one particular TikTok comment best summarized this feeling: “Every time I see a trailer for this movie I am more confused but I also want to see it more.”

Even Barbie star Issa Rae has enjoyed the opacity. As she shared in a December 2022 Hollywood Reporter story , she was perplexed when Gerwig first presented the story to her. “I’ll be 100 percent honest, when she was talking, like, it was entertaining, but I didn’t get it.” she said. “I was like, ‘I don’t know what the fuck she was talking about, but whatever it is, I’m excited she’s behind it.’ And then reading it was, like, ‘Oh my God, I love her even more.’”

So, then, what is Barbie about? My hope is that actually watching the plot play out will only heighten the debate. The film’s IMDb logline encourages that possibility: “Barbie suffers a crisis that leads her to question her world and her existence.” If Barbie’s questioning herself, why would we not want to do the same?

Thus far, we’ve had such fascinating theories on the objective of her eponymous film:

1) It’s about having an existential crisis (and also, death).

Here’s what we know for sure: In Barbie , our protagonist finds herself losing her grip over her inherent Barbie-ness. “Do you guys ever think about dying?” she asks during one of her classic blowout parties, earning stunned, judgment silence in response. Dolls don’t die ! Matters only worsen from there: Suddenly, her fake shower is freezing; she falls, rather than floats, from her rooftop into her convertible; her feet slump from their iconic arch. To remedy this imperfection, she’s instructed to explore the “real world,” so she can know “the truth about the universe.”

The problem with the “truth about the universe” is that it’s a hot mess, and people die. Barbie is not a mess, nor does she ever die. She doesn’t even age. This supposedly irreconcilable truth seems to be Gerwig’s entry point to dissecting the artifice we’ve built around Barbie as a symbol of idealized femininity. What about perfectionism remains so enticing, even when we know and acknowledge its fruitlessness? And what about the changelessness of Barbie makes her seem like the perfect woman?

2) It’s about Ken becoming a villain. Or something.

The logline attached to the full Barbie trailer lays out an intriguing path for Ken, Barbie’s eternal boyfriend: “To live in Barbie Land is to be a perfect being in a perfect place. Unless you have a full-on existential crisis. Or you’re a Ken.”

One TikTok theory posited that Ken didn’t belong in Barbie Land because he’s “an imposter,” owing to the unexpected casting of Gosling in the role. The “Just Ken” music video further establishes that Ken can’t extricate himself from Barbie, though she finds him only ancillary. If Barbie were to cozy up to Don’t Worry Darling , the film might depict Ken growing resentful over his lesser billing beside a more successful female partner. He might even discover the real world is a rather agreeable place for cis, white, supposedly heterosexual men like himself. (Of course, we shouldn’t assume Ken’s sexuality isn’t fluid. Or that he has a sexuality! He’s a doll!) Might he then want to stay?

Even if Barbie doesn’t lay out its “men are problematic” bent quite so literally, it’s already clear Gosling’s performance is one of the best of the film. If that’s the case, there’s one hell of a debate to be had over why Ken’s character arc is so essential to our understanding of Barbie herself.

3) It’s about the inescapable clutch of corporations.

We can’t talk about Barbie without talking about the marketing of Barbie . It is everywhere: on Krispy Kreme donuts and Ruggable rugs and OPI nail polish and GAP T-shirts and toothbrushes and luggage and pool floats and ice cream and frozen yogurt and makeup and cars and blankets and hairbrushes and heels. Her Dreamhouse is on Airbnb. Every publicist pushing sunglasses or sex toys has retooled their strategy around “Barbiecore” for the summer. I have never worn so much pink in my life.

The problem with all this consumerism is jarringly obvious, even (and perhaps especially) when it’s a great deal of fun. And with fervor comes backlash, as witnessed in critiques that Barbie is little more than a flashy commercial for toy brand Mattel. These critiques, by the way, are correct . At the same time, the Mattel CEO is an actual character in Barbie (played by Will Ferrell), and all signs point to him as a primary antagonist. Therein lies the rub: Barbie is a brand, and is therefore about branding, and is then a critique of branding, in the same breath as it further establishes that branding. You see? We could keep talking about this! Forever!

4) It’s about feminism.

Well, yeah. Duh.

5) It’s about the swan song of girlhood.

[Young girls] are “funny and brash and confident, and then they just—stop,” Gerwig told Vogue in May. “How is this journey the same thing that a teenage girl feels? All of a sudden, she thinks, Oh, I’m not good enough .” It’s clear that a big chunk of Barbie ’s aim is to explore why girls abandon not only their Barbie dolls, but some of the positive beliefs associated with them.

“We haven’t played with Barbies since we were, like, five years old,” a group of teens tell Margot Robbie’s Barbie in the film trailer. Her face falls. If girls don’t need Barbie, what does she exist for? And who (or what) do they turn to instead? What happens to a girl to make her abandon what was previously such a source of enrichment? What does it mean to age, when Barbie herself cannot?

6) It’s about ... Barbie.

Barbie is a plastic paradox. She is a narrow vision of womanhood, and she is also an everywoman. She has hundreds of jobs and has never worked a day in her life. (She is also, importantly, not alive.) She is more than 60 years old and eternally, vaguely 20-something. (Past reports indicate Mattel claims she’s 19 .) She is sexy but sexless. She’s a child’s plaything, with influence felt widely on adults.

“If you love Barbie, this movie is for you,” reads the copy in the Barbie trailer . “If you hate Barbie, this movie is for you.” There is no clearer case for why the Barbie discourse should continue long past the film’s ecstatic release. She is— as the memes tout —everything! Her movie is all of the above! We need not agree on every one of Barbie ’s precise intentions; we need only recognize why there’s so much more to dissect than an endless onslaught of pink.

Lauren Puckett-Pope is a staff culture writer at ELLE, where she primarily covers film, television and books. She was previously an associate editor at ELLE. 

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Everything We Know

Barbie : release date, trailer, cast & more, we break down the plot, the cast, the release date, and more..

TAGGED AS: Comedy , Film , films , movie , movies

Does Barbie’s Dream House have a movie theater? It better, because how else is she going to be able to watch the blockbuster film adaptation of the world’s most famous doll? Barbie, the iconic doll that first hit toy stores way back in 1959, is getting her very own live-action movie. It’s hardly the first toy to get the film treatment (see: Transformers , LEGOS , G.I. Joe , and more), but the upcoming Barbie movie feels like it could be something special — or at the very least, extremely interesting.

Barbie boasts an incredible cast and an acclaimed director, and though we haven’t heard too many specifics about the plot, what little we do know seems like it has the potential to be buck wild. Here’s everything we know about Barbie .

Who Is Directing Barbie ?

(Photo by Rick Rowell/Getty Images)

Greta Gerwig , the writer Oscar-nominated director of Lady Bird and 2019’s celebrated Little Women remake, signed on to write the Barbie movie in 2019 along with her partner, Marriage Story writer-director Noah Baumbach . In July of last year, however, Variety confirmed that Gerwig would also be directing the film.

Barbie is a bit outside the norm for Gerwig and Baumbach. Gerwig, who is also an actress, is best known for her quirky and insightful comedy-dramas. Baumbach tends to make highly mannered and somewhat dry films like The Squid and the Whale . Neither’s filmography necessarily screams “the obvious person to make a movie about a famous toy.” But, that’s perhaps what makes Barbie so intriguing.

Who’s In It?

(Photo by Warner Bros. Pictures)

Margot Robbie , best known for her role in Once Upon a Time… in Hollywood and for playing Harley Quinn in three DC superhero movies , signed on to play the title role way back in July 2019. Robbie is also producing the film through her production company LuckyChap Entertainment, with Mattel Films and HeyDay Films co-producing.

For a while, Robbie was the only star confirmed for the movie, but what would Barbie be without Ken? In October 2021, Ryan Gosling was announced as the live-action Ken opposite Robbie. Gosling has previously starred in films like Blade Runner 2049  and Drive , but he’s also done lighter fare like La La Land and Crazy Stupid Love , so it seems rather clear which of his past performances will be the most relevant to his portrayal of Ken.

Robbie and Gosling are not the only big names in the movie, however. In fact, the list of big names in the film is honestly kind of absurd. According to some gossip that New York Times journalist Kyle Buchannan heard at the Cannes Film Festival, there are going to be multiple Barbies and Kens in the film. Insecure star Issa Rae and Hari Nef , the trans actress and model who starred in Transparent , will reportedly both play Barbies, too. Shang-Chi and the Legend of the Ten Rings star Simu Liu and Ncuti Gatwa , who was recently announced as the 14th Doctor in the upcoming Doctor Who season, will be alternate Kens.

There are a ton of additional actors playing as-yet unknown roles. A-list comedians Kate McKinnon , Will Ferrell , and Michael Cera will all be in Barbie in some capacity. Emma Mackey , the Death on the Nile star who is frequently said to resemble Margot Robbie, will appear alongside her doppelganger in Barbie .

America Ferrara , Ariana Greenblatt , Alexandra Shipp , Kingsley Ben-Adir , Rhea Perlman , Sharon Rooney , Scott Evans , Ana Cruz Kayne , Connor Swindells , Ritu Arya , and Jamie Demetriou also are slated to appear in the movie. Emerald Fennell , writer-director of 2020’s Promising Young Woman , has a role as well.

All-new character posters for #Barbie , featuring Margot Robbie, Ryan Gosling, Michael Cera, and more. pic.twitter.com/vs2sE0RsbM — Rotten Tomatoes (@RottenTomatoes) April 4, 2023

This cast is truly wild, making it extra funny that Barbie is scheduled to open on the same day as another 2023 movie with a ridiculously huge and impressive all-star cast, Christopher Nolan’s Oppenheimer .

What Is It About?

Truly, we have no idea what this movie is going to be about. In an interview with British Vogue in June 2021, Robbie suggested that people should expect the unexpected.

“It comes with a lot of baggage!” she said of the role. “And a lot of nostalgic connections. But with that comes a lot of exciting ways to attack it. People generally hear  Barbie and think, I know what that movie is going to be, and then they hear that Greta Gerwig is writing and directing it, and they’re like, ‘Oh, well, maybe I don’t…’”

Robbie said something similar when speaking to The Hollywood Reporter that same summer.

“Something like Barbie where the IP, the name itself, people immediately have an idea of, ‘Oh, Margot is playing Barbie. I know what that is,’ but our goal is to be like, ‘Whatever you’re thinking, we’re going to give you something totally different — the thing you didn’t know you wanted,’” Robbie said. “Now, can we truly honor the IP and the fan base and also surprise people? Because if we can do all that and provoke a thoughtful conversation, then we’re really firing on all cylinders.”

The multiple Barbies and Kens, while fitting the 60-year history of the doll, certainly invite some level of curiosity, but we didn’t get much of a hint from the first teaser for the film, either. In 2016, there was an earlier version of the Barbie movie starring Amy Schumer that didn’t end up getting made for a number of reasons. That film would have followed Schumer’s character after she’s kicked out of “Barbieland” because she’s not up to their standards of beauty. A second teaser released in April seems to indicate there is some element of that in the new film, as it depicts Robbie’s Barbie and Gosling’s Ken apparently driving a car down a mystical road that transports them from “Barbieland” to the real world, and it also features Barbie walking into a meeting led by Will Ferrell’s real-world toy CEO. But we don’t get many hints about the overarching plot itself, so we’ll have to wait for the next trailer to learn more.

How Long Has This Movie Been In Development?

(Photo by ©Mattel courtesy Everett Collection)

There have been almost 40 animated Barbie movies with titles like Barbie: Fairytopia , Barbie in A Mermaid Tale , and Barbie: The Princess and the Popstar over the past 20 years, with more on the way. This will be the first live-action and the first theatrically released Barbie movie, though, and it’s been in various stages of development for a while. There was talk of a Barbie movie as far back as 2009, though that film, which would’ve been made with Universal Pictures, never came to be. A more serious attempt was made in 2014 when Mattel partnered with Sony Pictures. That script went through various phases of pre-development, and at one point Juno writer Diablo Cody came aboard for rewrites, though she revealed to ScreenCrush that she never even turned in an initial draft.

As mentioned, there was then also the 2016 Amy Schumer project, in which she would have starred as a woman who is kicked out of Barbieland for her imperfections, but that one fell apart after she walked away four months later.

“They definitely didn’t want to do it the way I wanted to do it, the only way I was interested in doing it,” Schumer told The Hollywood Reporter earlier this year, revealing the extent of their creative differences. Schumer wanted her Barbie to be an ambitious inventor, but the studio requested that her big invention be a high heel made of Jell-O.

There were then talks that Anne Hathaway might star, but in 2018, after no movie had been made, Sony’s options to the Barbie rights expired and Warner Bros. took them over, eventually resulting in the upcoming Gerwig and Robbie film.

Most Importantly, Will Aqua’s Seminal 1997 hit “Barbie Girl” Be in the Movie?

Mattel, the company that owns Barbie, has a complicated history with Aqua’s “Barbie Girl.” Shortly after the song’s release, Mattel sued MCA Records, accusing the song of violating their trademark and sullying Barbie’s wholesome image with lyrics like “I’m a blond bimbo girl in a fantasy world” and “You can brush my hair, undress me everywhere.” Mattel lost the case but escalated it up to the U.S. Supreme Court, which rejected the toy company’s appeal.

Eventually, in 2009, Mattel appeared to lean into the song’s popularity by using a version with cleaned-up lyrics to promote the toy. Even still, “Barbie Girl” will not feature in the film. Variety reached out to Ulrich Møller-Jørgensen, the manager of Aqua’s lead singer Lene Nystrøm, and were told “The song will not be used in the movie.” At least we’ll always have the music video.

Barbie is currently scheduled for release on July 21, 2023.

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