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How to Write a Research Question: Types and Examples 

The first step in any research project is framing the research question. It can be considered the core of any systematic investigation as the research outcomes are tied to asking the right questions. Thus, this primary interrogation point sets the pace for your research as it helps collect relevant and insightful information that ultimately influences your work.   

Typically, the research question guides the stages of inquiry, analysis, and reporting. Depending on the use of quantifiable or quantitative data, research questions are broadly categorized into quantitative or qualitative research questions. Both types of research questions can be used independently or together, considering the overall focus and objectives of your research.  

What is a research question?

A research question is a clear, focused, concise, and arguable question on which your research and writing are centered. 1 It states various aspects of the study, including the population and variables to be studied and the problem the study addresses. These questions also set the boundaries of the study, ensuring cohesion. 

Designing the research question is a dynamic process where the researcher can change or refine the research question as they review related literature and develop a framework for the study. Depending on the scale of your research, the study can include single or multiple research questions. 

A good research question has the following features: 

• It is relevant to the chosen field of study. 
• The question posed is arguable and open for debate, requiring synthesizing and analysis of ideas. 
• It is focused and concisely framed. 
• A feasible solution is possible within the given practical constraint and timeframe. 

A poorly formulated research question poses several risks. 1   

• Researchers can adopt an erroneous design. 
• It can create confusion and hinder the thought process, including developing a clear protocol.  
• It can jeopardize publication efforts.  
• It causes difficulty in determining the relevance of the study findings.  
• It causes difficulty in whether the study fulfils the inclusion criteria for systematic review and meta-analysis. This creates challenges in determining whether additional studies or data collection is needed to answer the question.  
• Readers may fail to understand the objective of the study. This reduces the likelihood of the study being cited by others. 

Now that you know “What is a research question?”, let’s look at the different types of research questions. 

Types of research questions

Depending on the type of research to be done, research questions can be classified broadly into quantitative, qualitative, or mixed-methods studies. Knowing the type of research helps determine the best type of research question that reflects the direction and epistemological underpinnings of your research. 

The structure and wording of quantitative 2 and qualitative research 3 questions differ significantly. The quantitative study looks at causal relationships, whereas the qualitative study aims at exploring a phenomenon. 

• Quantitative research questions:  
• Seeks to investigate social, familial, or educational experiences or processes in a particular context and/or location.  
• Answers ‘how,’ ‘what,’ or ‘why’ questions. 
• Investigates connections, relations, or comparisons between independent and dependent variables. 

Quantitative research questions can be further categorized into descriptive, comparative, and relationship, as explained in the Table below. 

• Qualitative research questions  

Qualitative research questions are adaptable, non-directional, and more flexible. It concerns broad areas of research or more specific areas of study to discover, explain, or explore a phenomenon. These are further classified as follows: 

• Mixed-methods studies  

Mixed-methods studies use both quantitative and qualitative research questions to answer your research question. Mixed methods provide a complete picture than standalone quantitative or qualitative research, as it integrates the benefits of both methods. Mixed methods research is often used in multidisciplinary settings and complex situational or societal research, especially in the behavioral, health, and social science fields. 

What makes a good research question

A good research question should be clear and focused to guide your research. It should synthesize multiple sources to present your unique argument, and should ideally be something that you are interested in. But avoid questions that can be answered in a few factual statements. The following are the main attributes of a good research question. 

• Specific: The research question should not be a fishing expedition performed in the hopes that some new information will be found that will benefit the researcher. The central research question should work with your research problem to keep your work focused. If using multiple questions, they should all tie back to the central aim. 
• Measurable: The research question must be answerable using quantitative and/or qualitative data or from scholarly sources to develop your research question. If such data is impossible to access, it is better to rethink your question. 
• Attainable: Ensure you have enough time and resources to do all research required to answer your question. If it seems you will not be able to gain access to the data you need, consider narrowing down your question to be more specific. 
• You have the expertise 
• You have the equipment and resources 
• Realistic: Developing your research question should be based on initial reading about your topic. It should focus on addressing a problem or gap in the existing knowledge in your field or discipline. 
• Based on some sort of rational physics 
• Can be done in a reasonable time frame 
• Timely: The research question should contribute to an existing and current debate in your field or in society at large. It should produce knowledge that future researchers or practitioners can later build on. 
• Novel 
• Based on current technologies. 
• Important to answer current problems or concerns. 
• Lead to new directions. 
• Important: Your question should have some aspect of originality. Incremental research is as important as exploring disruptive technologies. For example, you can focus on a specific location or explore a new angle. 
• Meaningful whether the answer is “Yes” or “No.” Closed-ended, yes/no questions are too simple to work as good research questions. Such questions do not provide enough scope for robust investigation and discussion. A good research question requires original data, synthesis of multiple sources, and original interpretation and argumentation before providing an answer. 

Steps for developing a good research question

The importance of research questions cannot be understated. When drafting a research question, use the following frameworks to guide the components of your question to ease the process. 4  

• Determine the requirements: Before constructing a good research question, set your research requirements. What is the purpose? Is it descriptive, comparative, or explorative research? Determining the research aim will help you choose the most appropriate topic and word your question appropriately. 
• Select a broad research topic: Identify a broader subject area of interest that requires investigation. Techniques such as brainstorming or concept mapping can help identify relevant connections and themes within a broad research topic. For example, how to learn and help students learn. 
• Perform preliminary investigation: Preliminary research is needed to obtain up-to-date and relevant knowledge on your topic. It also helps identify issues currently being discussed from which information gaps can be identified. 
• Narrow your focus: Narrow the scope and focus of your research to a specific niche. This involves focusing on gaps in existing knowledge or recent literature or extending or complementing the findings of existing literature. Another approach involves constructing strong research questions that challenge your views or knowledge of the area of study (Example: Is learning consistent with the existing learning theory and research). 
• Identify the research problem: Once the research question has been framed, one should evaluate it. This is to realize the importance of the research questions and if there is a need for more revising (Example: How do your beliefs on learning theory and research impact your instructional practices). 

How to write a research question

Those struggling to understand how to write a research question, these simple steps can help you simplify the process of writing a research question. 

Sample Research Questions

The following are some bad and good research question examples 

• Example 1 
• Example 2 

References:  

• Thabane, L., Thomas, T., Ye, C., & Paul, J. (2009). Posing the research question: not so simple.  Canadian Journal of Anesthesia/Journal canadien d’anesthésie ,  56 (1), 71-79. 
• Rutberg, S., & Bouikidis, C. D. (2018). Focusing on the fundamentals: A simplistic differentiation between qualitative and quantitative research.  Nephrology Nursing Journal ,  45 (2), 209-213. 
• Kyngäs, H. (2020). Qualitative research and content analysis.  The application of content analysis in nursing science research , 3-11. 
• Mattick, K., Johnston, J., & de la Croix, A. (2018). How to… write a good research question.  The clinical teacher ,  15 (2), 104-108. 
• Fandino, W. (2019). Formulating a good research question: Pearls and pitfalls.  Indian Journal of Anaesthesia ,  63 (8), 611. 
• Richardson, W. S., Wilson, M. C., Nishikawa, J., & Hayward, R. S. (1995). The well-built clinical question: a key to evidence-based decisions.  ACP journal club ,  123 (3), A12-A13 

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Research Question 101 📖

Everything you need to know to write a high-quality research question

By: Derek Jansen (MBA) | Reviewed By: Dr. Eunice Rautenbach | October 2023

If you’ve landed on this page, you’re probably asking yourself, “ What is a research question? ”. Well, you’ve come to the right place. In this post, we’ll explain what a research question is , how it’s differen t from a research aim, and how to craft a high-quality research question that sets you up for success.

Research Question 101

What is a research question.

• Research questions vs research aims
• The 4 types of research questions
• How to write a research question
• Frequently asked questions
• Examples of research questions

As the name suggests, the research question is the core question (or set of questions) that your study will (attempt to) answer .

In many ways, a research question is akin to a target in archery . Without a clear target, you won’t know where to concentrate your efforts and focus. Essentially, your research question acts as the guiding light throughout your project and informs every choice you make along the way.

Let’s look at some examples:

What impact does social media usage have on the mental health of teenagers in New York?

How does the introduction of a minimum wage affect employment levels in small businesses in outer London?

How does the portrayal of women in 19th-century American literature reflect the societal attitudes of the time?

What are the long-term effects of intermittent fasting on heart health in adults?

As you can see in these examples, research questions are clear, specific questions that can be feasibly answered within a study. These are important attributes and we’ll discuss each of them in more detail a little later . If you’d like to see more examples of research questions, you can find our RQ mega-list here .

Research Questions vs Research Aims

At this point, you might be asking yourself, “ How is a research question different from a research aim? ”. Within any given study, the research aim and research question (or questions) are tightly intertwined , but they are separate things . Let’s unpack that a little.

A research aim is typically broader in nature and outlines what you hope to achieve with your research. It doesn’t ask a specific question but rather gives a summary of what you intend to explore.

The research question, on the other hand, is much more focused . It’s the specific query you’re setting out to answer. It narrows down the research aim into a detailed, researchable question that will guide your study’s methods and analysis.

Let’s look at an example:

Research Aim: To explore the effects of climate change on marine life in Southern Africa.

Research Question: How does ocean acidification caused by climate change affect the reproduction rates of coral reefs?

As you can see, the research aim gives you a general focus , while the research question details exactly what you want to find out.

Need a helping hand?

Types of research questions

Now that we’ve defined what a research question is, let’s look at the different types of research questions that you might come across. Broadly speaking, there are (at least) four different types of research questions – descriptive , comparative , relational , and explanatory . 

Descriptive questions ask what is happening. In other words, they seek to describe a phenomena or situation . An example of a descriptive research question could be something like “What types of exercise do high-performing UK executives engage in?”. This would likely be a bit too basic to form an interesting study, but as you can see, the research question is just focused on the what – in other words, it just describes the situation.

Comparative research questions , on the other hand, look to understand the way in which two or more things differ , or how they’re similar. An example of a comparative research question might be something like “How do exercise preferences vary between middle-aged men across three American cities?”. As you can see, this question seeks to compare the differences (or similarities) in behaviour between different groups.

Next up, we’ve got exploratory research questions , which ask why or how is something happening. While the other types of questions we looked at focused on the what, exploratory research questions are interested in the why and how . As an example, an exploratory research question might ask something like “Why have bee populations declined in Germany over the last 5 years?”. As you can, this question is aimed squarely at the why, rather than the what.

Last but not least, we have relational research questions . As the name suggests, these types of research questions seek to explore the relationships between variables . Here, an example could be something like “What is the relationship between X and Y” or “Does A have an impact on B”. As you can see, these types of research questions are interested in understanding how constructs or variables are connected , and perhaps, whether one thing causes another.

Of course, depending on how fine-grained you want to get, you can argue that there are many more types of research questions , but these four categories give you a broad idea of the different flavours that exist out there. It’s also worth pointing out that a research question doesn’t need to fit perfectly into one category – in many cases, a research question might overlap into more than just one category and that’s okay.

The key takeaway here is that research questions can take many different forms , and it’s useful to understand the nature of your research question so that you can align your research methodology accordingly.

How To Write A Research Question

As we alluded earlier, a well-crafted research question needs to possess very specific attributes, including focus , clarity and feasibility . But that’s not all – a rock-solid research question also needs to be rooted and aligned . Let’s look at each of these.

A strong research question typically has a single focus. So, don’t try to cram multiple questions into one research question; rather split them up into separate questions (or even subquestions), each with their own specific focus. As a rule of thumb, narrow beats broad when it comes to research questions.

Clear and specific

A good research question is clear and specific, not vague and broad. State clearly exactly what you want to find out so that any reader can quickly understand what you’re looking to achieve with your study. Along the same vein, try to avoid using bulky language and jargon – aim for clarity.

Unfortunately, even a super tantalising and thought-provoking research question has little value if you cannot feasibly answer it. So, think about the methodological implications of your research question while you’re crafting it. Most importantly, make sure that you know exactly what data you’ll need (primary or secondary) and how you’ll analyse that data.

A good research question (and a research topic, more broadly) should be rooted in a clear research gap and research problem . Without a well-defined research gap, you risk wasting your effort pursuing a question that’s already been adequately answered (and agreed upon) by the research community. A well-argued research gap lays at the heart of a valuable study, so make sure you have your gap clearly articulated and that your research question directly links to it.

As we mentioned earlier, your research aim and research question are (or at least, should be) tightly linked. So, make sure that your research question (or set of questions) aligns with your research aim . If not, you’ll need to revise one of the two to achieve this.

FAQ: Research Questions

Research question faqs, how many research questions should i have, what should i avoid when writing a research question, can a research question be a statement.

Typically, a research question is phrased as a question, not a statement. A question clearly indicates what you’re setting out to discover.

Can a research question be too broad or too narrow?

Yes. A question that’s too broad makes your research unfocused, while a question that’s too narrow limits the scope of your study.

Here’s an example of a research question that’s too broad:

“Why is mental health important?”

Conversely, here’s an example of a research question that’s likely too narrow:

“What is the impact of sleep deprivation on the exam scores of 19-year-old males in London studying maths at The Open University?”

Can I change my research question during the research process?

How do i know if my research question is good.

A good research question is focused, specific, practical, rooted in a research gap, and aligned with the research aim. If your question meets these criteria, it’s likely a strong question.

Is a research question similar to a hypothesis?

Not quite. A hypothesis is a testable statement that predicts an outcome, while a research question is a query that you’re trying to answer through your study. Naturally, there can be linkages between a study’s research questions and hypothesis, but they serve different functions.

How are research questions and research objectives related?

The research question is a focused and specific query that your study aims to answer. It’s the central issue you’re investigating. The research objective, on the other hand, outlines the steps you’ll take to answer your research question. Research objectives are often more action-oriented and can be broken down into smaller tasks that guide your research process. In a sense, they’re something of a roadmap that helps you answer your research question.

Need some inspiration?

If you’d like to see more examples of research questions, check out our research question mega list here .  Alternatively, if you’d like 1-on-1 help developing a high-quality research question, consider our private coaching service .

Psst... there’s more!

This post was based on one of our popular Research Bootcamps . If you're working on a research project, you'll definitely want to check this out ...

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How to write qualitative research questions.

11 min read Here’s how to write effective qualitative research questions for your projects, and why getting it right matters so much.

What is qualitative research?

Qualitative research is a blanket term covering a wide range of research methods and theoretical framing approaches. The unifying factor in all these types of qualitative study is that they deal with data that cannot be counted. Typically this means things like people’s stories, feelings, opinions and emotions , and the meanings they ascribe to their experiences.

Qualitative study is one of two main categories of research, the other being quantitative research. Quantitative research deals with numerical data – that which can be counted and quantified, and which is mostly concerned with trends and patterns in large-scale datasets.

What are research questions?

Research questions are questions you are trying to answer with your research. To put it another way, your research question is the reason for your study, and the beginning point for your research design. There is normally only one research question per study, although if your project is very complex, you may have multiple research questions that are closely linked to one central question.

A good qualitative research question sums up your research objective. It’s a way of expressing the central question of your research, identifying your particular topic and the central issue you are examining.

Research questions are quite different from survey questions, questions used in focus groups or interview questions. A long list of questions is used in these types of study, as opposed to one central question. Additionally, interview or survey questions are asked of participants, whereas research questions are only for the researcher to maintain a clear understanding of the research design.

Research questions are used in both qualitative and quantitative research , although what makes a good research question might vary between the two.

In fact, the type of research questions you are asking can help you decide whether you need to take a quantitative or qualitative approach to your research project.

Discover the fundamentals of qualitative research

Quantitative vs. qualitative research questions

Writing research questions is very important in both qualitative and quantitative research, but the research questions that perform best in the two types of studies are quite different.

Quantitative research questions

Quantitative research questions usually relate to quantities, similarities and differences.

It might reflect the researchers’ interest in determining whether relationships between variables exist, and if so whether they are statistically significant. Or it may focus on establishing differences between things through comparison, and using statistical analysis to determine whether those differences are meaningful or due to chance.

• How much? This kind of research question is one of the simplest. It focuses on quantifying something. For example:

How many Yoruba speakers are there in the state of Maine?

• What is the connection?

This type of quantitative research question examines how one variable affects another.

For example:

How does a low level of sunlight affect the mood scores (1-10) of Antarctic explorers during winter?

• What is the difference? Quantitative research questions in this category identify two categories and measure the difference between them using numerical data.

Do white cats stay cooler than tabby cats in hot weather?

If your research question fits into one of the above categories, you’re probably going to be doing a quantitative study.

Qualitative research questions

Qualitative research questions focus on exploring phenomena, meanings and experiences.

Unlike quantitative research, qualitative research isn’t about finding causal relationships between variables. So although qualitative research questions might touch on topics that involve one variable influencing another, or looking at the difference between things, finding and quantifying those relationships isn’t the primary objective.

In fact, you as a qualitative researcher might end up studying a very similar topic to your colleague who is doing a quantitative study, but your areas of focus will be quite different. Your research methods will also be different – they might include focus groups, ethnography studies, and other kinds of qualitative study.

A few example qualitative research questions:

• What is it like being an Antarctic explorer during winter?
• What are the experiences of Yoruba speakers in the USA?
• How do white cat owners describe their pets?

Qualitative research question types

Marshall and Rossman (1989) identified 4 qualitative research question types, each with its own typical research strategy and methods.

• Exploratory questions

Exploratory questions are used when relatively little is known about the research topic. The process researchers follow when pursuing exploratory questions might involve interviewing participants, holding focus groups, or diving deep with a case study.

• Explanatory questions

With explanatory questions, the research topic is approached with a view to understanding the causes that lie behind phenomena. However, unlike a quantitative project, the focus of explanatory questions is on qualitative analysis of multiple interconnected factors that have influenced a particular group or area, rather than a provable causal link between dependent and independent variables.

• Descriptive questions

As the name suggests, descriptive questions aim to document and record what is happening. In answering descriptive questions , researchers might interact directly with participants with surveys or interviews, as well as using observational studies and ethnography studies that collect data on how participants interact with their wider environment.

• Predictive questions

Predictive questions start from the phenomena of interest and investigate what ramifications it might have in the future. Answering predictive questions may involve looking back as well as forward, with content analysis, questionnaires and studies of non-verbal communication (kinesics).

Why are good qualitative research questions important?

We know research questions are very important. But what makes them so essential? (And is that question a qualitative or quantitative one?)

Getting your qualitative research questions right has a number of benefits.

• It defines your qualitative research project Qualitative research questions definitively nail down the research population, the thing you’re examining, and what the nature of your answer will be.This means you can explain your research project to other people both inside and outside your business or organization. That could be critical when it comes to securing funding for your project, recruiting participants and members of your research team, and ultimately for publishing your results. It can also help you assess right the ethical considerations for your population of study.
• It maintains focus Good qualitative research questions help researchers to stick to the area of focus as they carry out their research. Keeping the research question in mind will help them steer away from tangents during their research or while they are carrying out qualitative research interviews. This holds true whatever the qualitative methods are, whether it’s a focus group, survey, thematic analysis or other type of inquiry.That doesn’t mean the research project can’t morph and change during its execution – sometimes this is acceptable and even welcome – but having a research question helps demarcate the starting point for the research. It can be referred back to if the scope and focus of the project does change.
• It helps make sure your outcomes are achievable

Because qualitative research questions help determine the kind of results you’re going to get, it helps make sure those results are achievable. By formulating good qualitative research questions in advance, you can make sure the things you want to know and the way you’re going to investigate them are grounded in practical reality. Otherwise, you may be at risk of taking on a research project that can’t be satisfactorily completed.

Developing good qualitative research questions

All researchers use research questions to define their parameters, keep their study on track and maintain focus on the research topic. This is especially important with qualitative questions, where there may be exploratory or inductive methods in use that introduce researchers to new and interesting areas of inquiry. Here are some tips for writing good qualitative research questions.

1. Keep it specific

Broader research questions are difficult to act on. They may also be open to interpretation, or leave some parameters undefined.

Strong example: How do Baby Boomers in the USA feel about their gender identity?

Weak example: Do people feel different about gender now?

2. Be original

Look for research questions that haven’t been widely addressed by others already.

Strong example: What are the effects of video calling on women’s experiences of work?

Weak example: Are women given less respect than men at work?

3. Make it research-worthy

Don’t ask a question that can be answered with a ‘yes’ or ‘no’, or with a quick Google search.

Strong example: What do people like and dislike about living in a highly multi-lingual country?

Weak example: What languages are spoken in India?

4. Focus your question

Don’t roll multiple topics or questions into one. Qualitative data may involve multiple topics, but your qualitative questions should be focused.

Strong example: What is the experience of disabled children and their families when using social services?

Weak example: How can we improve social services for children affected by poverty and disability?

4. Focus on your own discipline, not someone else’s

Avoid asking questions that are for the politicians, police or others to address.

Strong example: What does it feel like to be the victim of a hate crime?

Weak example: How can hate crimes be prevented?

5. Ask something researchable

Big questions, questions about hypothetical events or questions that would require vastly more resources than you have access to are not useful starting points for qualitative studies. Qualitative words or subjective ideas that lack definition are also not helpful.

Strong example: How do perceptions of physical beauty vary between today’s youth and their parents’ generation?

Weak example: Which country has the most beautiful people in it?

Related resources

Qualitative research design 12 min read, primary vs secondary research 14 min read, business research methods 12 min read, qualitative research interviews 11 min read, market intelligence 10 min read, marketing insights 11 min read, ethnographic research 11 min read, request demo.

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How to Write Compelling Research Questions

Are you ready to take your research to the next level? Crafting a powerful research question is the key to unlocking the full potential of your academic journey. It's like having a trusty compass that guides you through the vast wilderness of knowledge, ensuring you stay on track and reach your destination.

In this article, we'll walk you through the essential steps to develop a research question that packs a punch. From identifying your research topic to refining and evaluating your question, we've got you covered. Along the way, we'll explore what makes a good research question and share some helpful research questions examples to inspire you. So, whether you're a student, writer, or just curious about how to form a research question, join us as we embark on this exciting adventure of developing research questions that will elevate your research to new heights!

Identify Your Research Topic

Alright, let's dive into the exciting world of identifying your research topic! Picture yourself as an adventurer, ready to explore uncharted territories of knowledge. But before you embark on this thrilling journey, you need to choose a destination that sparks your curiosity and aligns with your goals.

Brainstorming Your Interests

• Start by brainstorming a list of subjects that pique your interest. Consider areas that haven't been thoroughly explored or present challenges within your field.
• Ask yourself questions like: What fascinates me? What problems do I want to solve? What knowledge gaps exist in my area of study?
• Engage in discussions with peers, professors, or experts to gain fresh perspectives and refine your ideas.

Conducting Preliminary Research

Once you have a general topic in mind, it's time to do some background reading to narrow down your focus:

As you explore these resources, consider the following:

• Look for keywords and concepts that social scientists use to discuss your topic
• Identify specific cases or examples that can make your ideas more concrete
• Determine what aspects of the topic you want to focus on and find an angle to contribute through your project

Evaluating Your Topic

Before finalizing your research topic, ensure it meets the following criteria:

• Aligns with the assignment requirements and guidelines
• Has a substantial body of accessible and manageable related research
• Is interesting, relevant, and worthy of the time invested
• Allows for finding sufficient information in books or scholarly journals
• Fits your future professional path and enhances your skills

Remember, your research topic is not set in stone. It may evolve as you delve deeper into the research process. Embrace the opportunity to discover new insights and modify your topic accordingly.

Now that you've identified a captivating research topic, you're ready to embark on the next stage of your research adventure: conducting preliminary research to further refine your focus and develop a powerful research question.

Conduct Preliminary Research

Now that you've identified your research topic, it's time to dive deeper and conduct some preliminary research. This crucial step will help you narrow down your focus, identify key concepts, and lay the groundwork for developing a powerful research question.

• Use search engines like Google Scholar or your library's online catalog to find relevant articles, books, and other resources related to your topic.
• Explore Wikipedia to gain a broad understanding of your topic and discover potential subtopics or related areas of interest.
• As you read through your initial search results, take note of frequently used terms, phrases, and concepts related to your topic.
• Create a list of these key terms to help guide your further research and refine your focus.
• Assess the quantity and quality of the resources you've found so far.
• Determine if there is sufficient information available to support your research or if you need to adjust your topic's scope.
• Diversify your research by exploring various types of sources, such as:
• As you review the literature, look for areas where there is a lack of information or where scholars disagree.
• These gaps and debates can help you identify potential research questions and contribute to the existing body of knowledge.
• Based on your preliminary research, consider narrowing down your topic to a more specific focus.
• A well-defined and focused topic will make it easier to develop a clear and concise research question.

Remember, conducting preliminary research is an iterative process. As you learn more about your topic, you may need to adjust your focus, search for additional sources, or explore new angles. Embrace this process of discovery and let your curiosity guide you towards a compelling research question.

Define Your Research Problem

Alright, now that you've conducted some preliminary research and have a better understanding of your topic, it's time to define your research problem. This is where the real fun begins!

• Start by asking "how" and "why" questions about your general topic.
• For example, instead of asking, "Does social media affect mental health?" try, "How does social media impact the mental health of teenagers?"
• These types of questions encourage deeper exploration and analysis.
• Narrow down your research problem to a particular aspect of the broader topic.
• Consider focusing on a specific place, time, or group of people.
• Specify the aspects you will address and those you will not.
• Your research problem should be complex enough to require research and analysis, not just a simple yes/no answer.
• It should also be significant to you and potentially to others, addressing the "so what" factor.

Crafting the Research Question

Alright, now that you've defined your research problem, it's time to craft a powerful research question that will guide your study. A well-formulated research question should be clear, focused, and complex, avoiding simple yes/no answers and requiring research and analysis.

Characteristics of a Strong Research Question

A good research question exhibits the following characteristics:

• Focused on a single problem or issue
• Answerable using primary and/or secondary sources
• Feasible to answer within the timeframe and practical constraints
• Specific enough to answer thoroughly
• Complex enough to develop the answer over the space of a paper or thesis
• Relevant to the field of study and/or society

The PICO(T) Framework

When structuring your research question, consider using the PICO(T) framework:

Avoiding Common Mistakes

To ensure your research question is strong, avoid these common mistakes:

• Ambiguity: Use clear and specific language to avoid confusion
• Assumption: Avoid making assumptions or using loaded language
• Scope: Keep the scope of your question manageable and relevant

Formulating Your Question

When crafting your research question, consider the following formulations:

• Describing and exploring: "What are the characteristics of...?"
• Explaining and testing: "What is the relationship between...?"
• Evaluating and acting: "How effective is...?"

Remember, developing a research question is an iterative process that involves continuously updating your knowledge on the topic and refining your ideas. As you progress through your research, you may need to adjust your question to better align with your findings and insights.

Examples of Research Questions

• Descriptive: "What are the main challenges faced by small businesses during a pandemic?"
• Comparative: "How does the effectiveness of online learning compare to traditional classroom learning?"
• Correlational: "Is there a relationship between social media use and anxiety levels in teenagers?"
• Exploratory: "What factors contribute to the success of remote work arrangements?"
• Explanatory: "How does regular exercise impact cognitive function in older adults?"
• Evaluation: "To what extent do diversity and inclusion initiatives improve employee satisfaction and retention?"

By crafting a strong research question that is clear, focused, and complex, you'll set the foundation for a successful research project that contributes to your field of study and provides valuable insights.

Refine and Evaluate Your Question

Congratulations on crafting a powerful research question! Now, it's time to refine and evaluate your question to ensure it's the best it can be. Let's dive in and make your research question shine!

Determining Relationships and Selecting Variables

• Identify how variables are related to one another and how these relationships may contribute to your research problem.
• Summarize how you plan to consider and use these variables and how they might influence the study results.

Asking Critical Open-Ended Questions

Narrow down your research question by asking the following:

• Who is involved in your research?
• What specific aspects are you investigating?
• When and where will your research take place?
• How will you conduct your study?
• Why is this research important?

Apply these criteria to make your question more generative, relevant, original, and less obvious.

Seeking Feedback and Revising

Remember, receiving feedback and revising is a valuable step in creating impactful and precise research.

Evaluating Interestingness and Feasibility

Consider the following factors when evaluating your research question:

• Is the answer in doubt?
• Does it fill a gap in the research literature?
• Does it have important practical implications?
• Do you have enough time and money?
• Do you possess the necessary technical knowledge and skills?
• Do you have access to special equipment and research participants?

Striving for Simplicity and Precision

• Make your research question as specific and concise as possible.
• Seek input from experts, mentors, and colleagues to refine your question further.
• Consider how your research question influences factors such as methodology, sample size, data collection, and analysis.

By refining and evaluating your research question, you'll set the stage for a successful research project that contributes valuable insights to your field of study. Remember, a well-crafted research question is central to a well-written paper, sparking interest and leading to new or rethought perspectives.

Developing a powerful research question is the cornerstone of any successful research project. By identifying your research topic, conducting preliminary research, defining your research problem, and crafting a focused question, you'll set the foundation for a meaningful and impactful study. Remember to refine and evaluate your question, seeking feedback from mentors and peers to ensure its relevance and feasibility.

As you embark on your research journey, let your curiosity be your guide. Embrace the process of discovery, and don't be afraid to refine your question as you uncover new insights. By crafting a research question that is clear, focused, and complex, you'll contribute valuable knowledge to your field and make a lasting impact on the world of research. So go forth, intrepid researcher, and let your powerful research question be the beacon that illuminates your path to success!

What are the essential steps to formulate a research question?

To formulate a research question, follow these steps:

• Choose a general subject area or consider the one that has been assigned to you.
• Narrow down the topic to a more specific aspect of the general subject.
• Brainstorm various questions that could be asked about this narrower topic.
• Select the question that you find most intriguing or compelling.

How can I create a strong research question?

To develop a strong research question, you should:

• Conduct initial research on your topic to understand the current discourse.
• Identify a problem or a knowledge gap within your field.
• Ensure your question aims to contribute to ongoing debates within your field or society.

What is the five-step process for writing a research question?

When crafting a research question, you should:

• Select a broad topic of interest.
• Engage in preliminary research to gain background information.
• Keep in mind the audience for whom the research is intended.
• Develop a list of possible questions related to the topic.
• Review and refine the list of questions.
• Formulate the final research question.

What are the five key elements of an effective research question?

An effective research question typically includes the following five components:

• Population: the group you are studying.
• Intervention: the variable or treatment you are considering.
• Comparator: the standard or control you are comparing the intervention to.
• Outcome: the expected result or effect of the intervention.
• Time frame: the period during which the study is conducted.These components can be remembered through the acronyms PICOT and FINER, which stand for Population, Intervention, Comparator, Outcome, Time frame, and Feasible, Interesting, Novel, Ethical, Relevant, respectively.

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Michael Seery

2: What do out want to find out? Defining your research question*

This section covers a major aspect of thinking about your research project – your research question. It is a long section and has a lot of detail. You will likely use this section several times; at first to get a general overview of the research approach, and again throughout your project as you define your question, think about your methods, and reflect on your research approach. In the first reading your aim is to get a general sense of what a research question is and why we use them in education research.

At the heart of the research process is the focus on what it is the researcher wants to find out. The process of identifying what this is can be a very difficult task. Some new researchers may have lots of ideas related to their own experience that they would be interested in exploring further. Others new to research may not know where to begin thinking about what they could work on. In both scenarios, new researchers are unlikely to be familiar with the literature, or even that there is a body of literature relating to topics relevant to areas of research of interest to them.

The “good” news is that this initial experience is very common. The task at the beginning stage of your first project is to determine what general area you would like to research, and narrow this down iteratively until you decide on a particular question you would like to answer. We will go through this process below, but an important thing to keep in mind at this stage is that work on your first project is both about the research you will do and also what you learn about doing research. Choosing a topic of interest is important for your own motivation. But regardless of the topic, doing a project in this field will involve lots of learning about the research processes and this research field. These associated skills and knowledge will likely be of most benefit to you after you complete your dissertation and go on into a future career.

Deciding on your research topic

The first task in any research process is to determine what topic you will focus on. It is important to take time with this, because once the topic is decided, your work will move on to considering associated literature, particular questions of interest, and ultimately your research question and specific focus of your research. Taking time at this early phase is important as choosing a general topic of interest is like setting off on a motorway in a particular direction. You will be able to turn off and change the direction slightly, but the general direction of travel is set. The important thing at this first stage is to keep things general. Some brainstorming strategies are below. Of course this brainstorming phase may not be necessary if you are given direction by your supervisor, who may wish that you work on an assigned topic in their research specialism.

Choosing what you want to work on, when you are not quite sure of the menu of options is very difficult. Start by writing down what kinds of things interest you that could form general topics of study. You could structure these using the following prompts.

• What from your own learning experiences was rewarding or challenging?
• What issues from the media are topical in relation to education? Perhaps there have been changes to assessment approaches in Schools, or there is a focus on graduate employability? Is there something current that interests you that you would like to focus on?
• Are there societal issues that are important to you? Perhaps you would like to explore the experience or performance of particular groups within education, or look at historical data and research trends. You might wish to explore education policy and subsequent impact in chemistry education.

An example of how to structure brainstorming relating to your own learning experiences is in the figure below. The task is to set out your own thinking on a particular issue, and then dwell and discuss it a little bit more to find a specific idea that is at the heart of it. Importantly, you should write out the conclusion of your deliberations; what was the outcome – even if it was that you decided not to pursue this topic.

To find out a little more, you should engage in preliminary reading. This is not a literature review – the task here is to find one or two recent articles associated with each topic and “scope” them to get a quick overview of the topic. We will discuss how to search the literature in a more formal way in a later section, but for the moment using Google Scholar with some terms from your brainstorming should help you find a few articles relating to your topic. With each article, use the following prompts to guide you.

An example of notes I obtained when “scoping” an article of interest to me relating to a general research area of how students explain observations in the laboratory is shown as an example alongside the general prompts below. This paper is complex, and the purpose here is to show you that scoping an article just involves a very high-level scan of the work to see the main points.

• The introduction to the article usually sets the context of the research, with some general issues relating to the research in this topic, while the final section of the paper (“limitations” or “conclusions” sections) give some specific detail on what needs further study. Read over these sections: are the issues being discussed of interest to you?  This recent paper sets out the idea of different representations (symbolic, macroscopic, sub-microscopic)  and explains how this relates to laboratory work. The research questions focus on understanding more about how students use representations to explain. 
• The experimental or methods section of the article usually describes the sample used in the study. If you were to research in this area, can you see how questions you are interested in would translate to your setting? While we will discuss scope of research more carefully below, the task here is to put yourself in the moment of doing a research project to think: what would I do? And then ask; does that moment pique your interest? The paper uses interviews that give students laboratory related tasks and asks them to explain and draw their understanding of what is going on. 
• The results and discussion section of the article describes data the researchers report and what they think it means in the wider context of the research area. Again, while the data that you get in your project will depend on what you set out to do, use this reading to see what kind of data is impressing you, and whether you find the discussion of interest. The paper describes the kinds of explanations students use and don’t use.
• Value to my interest: They are interested in promoting student explanations using chemical properties and describing processes. It highlights how resources that prompt these more explicitly could be valuable. This would be an interesting area to pursue!

We have reduced this complex and in-depth paper to four or five lines summary, based on our understanding of this research at this stage. This kind of “sampling” of the vast literature is a little ad-hoc , but it can be useful to help bring focus on the kinds of research that are feasible and help refine some conversations that you can have with your research supervisor. While embarking on a new project will always have a big “unknown” associated with it, your task is to become as familiar as possible with your chosen topic as you can in advance, so that you are making as informed a decision as possible about your research topic. Once you have – you are ready to continue your research!

From research topic to research question

In research in the chemistry laboratory, we tend to have implicit research questions. For example, we might test different amounts of catalyst loadings in a reaction to answer the question: “ what is the optimum loading of catalyst for the reaction being investigated? ” This question will be based on some appropriate theory – that catalysis does indeed assist reactions because of the changes in activation energy – and we will answer the question based on experimental data obtained to come to some conclusion – hopefully an optimum catalyst loading for the reaction, under certain stated conditions. If we wanted to know why a particular amount of catalyst was effective, then the experiments we would complete would be different; we would perhaps use spectroscopic methods to explore the mechanism of the reaction, building on a basis of understanding of heterogeneous interfacial chemistry.

While we don’t often explicitly state the research question in chemistry research, scientists do have an implicit sense that different questions lean on different areas of theory and require different methods to answer them. We can use some of this basis in translating the context to chemistry education research; namely that the research question and the underpinning theory are clearly interdependent, and the research question we ask will mandate the approaches that we take to answer it.

In (chemistry) education research, we are very explicit with research questions, and setting out the research question at the start of a study is a major component of the research process. As we will see repeatedly, all the components of a research project are interdependent, so that the research question will be informed by theory and determine the methods that will determine the kinds of data you can get, which in turn determine the question you can answer. The research question determines what particular aspect within a general research topic that you are going to consider. Blaikie (2000, p. 58) wrote: [1]

“In my view, formulating research questions is the most critical and, perhaps, the most difficult part of a research design… Establishing research questions makes it possible to select research strategies and methods with confidence. In other words,  a research project is built on the foundation of research questions . ”

So there is a lot of pressure on research questions! The good news is that while you do need to start writing down your research question near the beginning of the project, it will change during the early stages of scoping out projects when considering feasibility and as you learn more from reading the literature. It could change as a result of ethical considerations. And it will probably change and be fine-tuned as you refine your instruments and embark on your study.

So the first time you write out a research question will not be the last. The act of writing it out, however bluntly, at the start helps set the direction of the project, indicate what methods are likely to be used in the project (those that can help answer the question), and keeps the project focussed when other oh-so-tempting questions arise and threaten to steer you off-course. So put the kettle on, get out a pen and a lot of paper, and start drafting your first research question!

Defining your research question

Defining what your research is going to focus on is a difficult process, and, as discussed, it is likely that you will come back to this stage several times in your research journey. This is a crucial stage in the research design and requires some care. Your initial scoping will likely have identified some vague or general questions, which are useful in a general research area. These are sometimes referred to as “foreshadowed questions”, meaning that they are an indicator of the kinds of questions you are going to focus on specifically. These general questions are important, as they are the first step in identifying what it is you are going to work on. As research questions are developed, the process involves iterations of focussing these general questions into highly specific, actionable questions. This is achieved through cycles of iterations, prioritising foreshadowed questions, mapping out how they might be addressed in terms of data collection, considering feasibility and ethics, and considering what is already known about this research topic (as informed by the literature).

To assist your thinking and guide you through this process, an example is used to show how this might happen in practice. In this example, a student has decided that they want to research something related to a general topic of work-experience in university education. The student had previously completed some work experience in an industrial chemistry laboratory, and knows of peers who have completed it formally as part of their degree programme. The student’s experience and anecdotal reports from peers are that this was a very valuable part of their undergraduate studies, and that they felt much more motivated when returning to study in formal teaching at university, as well as having a much clearer idea on their career aspirations after university.

Stage 1: What type of question do you want to answer?

The first iteration in the process of focussing is perhaps the most daunting. Here, the intention is to move your focus from the general research topic you are interested in to specific question(s) you are going to answer. This is a challenge as it moves the conversation from generally unfocussed topics to one or two specific issues that are brought sharply into focus.

Some foreshadowed questions that might emerge in early stages of this research design might include:

• What kinds of industrial experience options are available to chemistry students?
• What experiences are reported by students on industrial experience?
• Why do some students choose to take up industrial placements?
• How do students’ perception of their career-related skills change as a result of industrial experience?
• How do students on industrial experience compare to students without such experience?

All of these questions – and you can probably think of many more – are specific to the general topic of industrial experience. But as they stand, they are too broad and need some focussing. To help, we will first think about the general kind of research we want to do.

Types of research

We can choose to find out what is going on in our study, or what is termed descriptive research . Descriptive research aims to find out answers to questions that start with “what”, “who”, “when”, and “where”. These questions are focussed on the subject of the research, exploring their experiences, narratives, and outcomes. By describing participants’ experiences, descriptive research aims to offer deep insight into what is underpinning some of the observations, such as increased motivation or increased awareness of career aspirations.

A second broad area of research is explanatory research , which tends to answer questions that start with “how” or “why”. Explanatory research has less of a focus on the subject of the research, and more on the processes the subjects are engaged with, seeking to establish what structures led to observed outcomes so that reasons for them can be elucidated.

A third broad area of research is comparative research , which tends to compare observations or outcomes in two or more different scenarios, using the comparison to identify useful insights into the differences observed. Many new to education research seek to focus on comparative questions, looking to answer a generic question of is “X” better than “Y”?  This is naturally attractive, especially to those with a scientific background, but it is worthwhile being cautious in approaching comparative studies (see Taber, 2017, linked). Even in well-designed research scenarios where research does find that “X” is indeed better than “Y” (and designing those research scenarios is fraught with difficulty in education studies), the question immediately turns to: “but why”? Having richer research about descriptions or explanations associated with one or both of the scenarios is necessary to begin to answer that question.

Let us think again about our foreshadowed questions in the context of general types of question. The aim here is to simply bundle together foreshadowed questions by question type, and by using the question type, begin to focus a little more on the particular aspects of interest to us. This helps us to elaborate on what these general questions would involve in terms of research (beginning to consider feasibility), as well as the kinds of outcomes that might be determined (beginning to consider value of research).

The descriptive questions above could be further explored as follows:

• What kinds of industrial experience options are available to chemistry students? In answering this question, our research might begin to focus on describing the types of industrial experience that are available, their location, their length, placement in the curriculum, and perhaps draw data from a range of universities. In this first iteration, it is clear that this question will provide useful baseline data, but it is unlikely to yield much interesting outcomes on its own.
• What experiences are reported by students on industrial experience? In answering this question, we are likely going to focus on interviewing students individually or in groups to find out their experience, guided by whatever particular focus we are interested in, such as questions about motivation, career awareness, learning from placement, etc. This research has the potential to uncover rich narratives informing our understanding of industrial placements from the student perspective.

The explanatory questions above can be further explored as follows:

• How do students’ perception of their career-related skills change as a result of industrial experience? In answering this question, our research would remain focussed on student reports of their experiences, but look at it in the context of their sense of career development, their awareness of development of such skills, or perhaps identifying commonalities that emerge across a cohort of students. This research has the potential to surface such issues and inform the support of career development activities.
• Why do some students choose to take up industrial placements? In answering this question, our research would likely involve finding out more about individual students’ choices. But it is likely to uncover rich seams that can be explored across cohorts – do particular types of students complete placements, or are there any barriers to identify regarding encouraging students to complete placements? “Why” questions tend to throw up a lot of follow-on questions, and their feasibility and scope need to be attended to carefully. But they can offer a lot of insight and power in understanding more deeply issues around particular educational approaches.

The comparative question above can be further explored as follows:

• How do students on industrial experience compare to students without such experience? In answering this question, research might compare educational outcomes or reports of educational experience of students who did and did not complete industrial experience, and draw some inference from that. This type of question is very common among novice researchers, keen to find out whether particular approach is better or worse, but extreme caution is needed. There may be unobservable issues relating to students who choose particular options that result in other observable measures such as grades, and in uncovering any differences in comparing cohorts, care is needed that an incorrect inference is not made. Handle comparisons with caution!

At this stage, you should pause reading, and dwell on your research topic with the above considerations in mind. Write out some general research areas that have piqued your interest (the foreshadowed questions) and identify them as descriptive, explanatory, or comparative. Use those headline categories to tease out a little more what each question entails: what would research look like, who would it involve, and what information would be obtained (in general terms). From the list of questions you identify, prioritise them in terms of their interest to you.

I’ve also done this for my study looking into explanations in the chemistry laboratory, and shown my outputs in the figure below. I have found that the “how question” highlighted is of most interest to me – I am an educator and therefore am keen to know how we can best support students’ explanations based on pre-lab resources I can make for them. I want to know more about how valuable these resources are and what might be missing. For your research area and your list of foreshadowed questions, you should aim to think about what more focussed topics interest and motivate you, and write out the reason why. This is important; writing it out helps to express your interest and motivation in tangible terms, as well as continuing the process of refining what exactly it is you want to research.

Once you have, we can begin the next stage of writing your research question which involves finding some more context about your research from the literature.

Stage 2: Establishing the context for your research

Any scientific research will aim to build on what is already known, expressed in Newton’s famous adage of “standing on the shoulders of giants”, or Bernard of Chartres’ “discovering truth by building on previous discoveries”. To build on previous knowledge, we must first know what that knowledge is. A common query for new researchers is whether to start a research process by reviewing the literature or whether to start with the research question. It may seem logical that one should first survey the literature to summarise the extent of what is known, and identify a knowledge gap which will be pursued, but this is impractical given the vastness of the literature and the novelty of the research domain. However, it is also important that the researcher does not spend a significant proportion of their time finding out something that is accepted as fact. Spending a year to conclude that your learners’ outcomes are predicated by the extent of their prior knowledge will not result in any great input into the body of knowledge about learning, given that this is routinely accepted as fact.

Finding your feet

Before we discuss how we can integrate literature into our research question focussing, a word of comfort: chemistry education research is a young field and there is lots to explore, especially at post-introductory university level. Even researching aspects of learning that are accepted as “fact” in particular chemistry contexts has value; it allows a fuller exploration of particular issues pertinent to the teaching and learning of chemistry. Therefore while it is important to integrate with literature, initial work with the literature will likely be daunting, and may seem overwhelming. Your research interest and motivation should remain the main driver of your research, and over time, you will engage with appropriate literature. This might inform your question or even redirect your research. Remember that the focus at this stage is to work on refining your question and research design, so try not to get overwhelmed by literature – your searches at this stage should merely be to help you continue to focus your interests by adding some grounding to existing research. It is likely most of your research study will lean on just a handful of key articles, so it is best to take your time and slowly find your way around this new world!

Types of context

We have already remarked above that some initial work with literature to sample particular research areas or fields is beneficial, and this idea of interacting with literature to help further refine research focus is beneficial here too. Completing a literature review is described in a later section, but the focus at this stage is to determine some literature that underpins your research topic in general. This underpinning will come in two forms:

• Theoretical underpinning; literature that relates to the topic that you wish to explore.
• Methodological underpinning; literature that will give indications on how you might go about exploring.

Clearly as your project progresses, you will continually re-engage with the literature as your understanding and focus of your research evolve. Knowing that you don’t have to read “all” the literature at this stage of the project can help ease the burden of engaging with the literature at this stage. Even those who have long researched particular fields of study are continuing to find new and relevant literature in their field!

Let’s make some of this tangible. In the research focussing process mentioned above, I listed several types of questions. I’ve decided to narrowed my interest to considering how students on work experience are aware of their career development , how they acknowledge skills gained, and are able to express that knowledge . Therefore I want to have some theoretical underpinnings to this – what existing work can I lean on that will allow me to further refine my question.

As an example of how reading some literature can help refine the question, consider the scoping notes made about the following two articles.

• this study introduces me to the term “ perceived employability ”, the extent to which students believe they will be employed after graduation.
• It highlights the need to consider development of career awareness at the individual level. It discusses the benefits of work experience on perceived employability, although a minimum length is hinted at for this to be effective.
• It introduces (but does not measure) concepts of self-worth and confidence. Data to inform the paper is collected by a previously published survey instrument. Future work calls for similar studies in other disciplines.
• this study reports on the career relevant skills undergraduate students wished to gain from their degree studies.
• This study informs us about the extent to which undergraduates are thinking about their career skills, with some comparison between students who were choosing to go on to a chemistry career and those who were considering some other career.
• It identifies career-related skills students wished to have more of in the chemistry curriculum. Most of the data is collected by a previously published survey.

Just considering these two articles and my foreshadowed question, it is possible to clarify my research question a little more. The first article gives some insight into some theoretical issues by introducing a construct of perceived employability – that is something that can be measured (we call this operationalisation). This is related to concepts of self-worth and confidence (something that will seed further reading). Linking this with the second article, we can begin to relate it to the context of chemistry students; we can draw on a list of skills that are important to chemistry students (whether or not they intend to pursue chemistry careers), and the perceptions about how they are developed in an undergraduate context. Both articles provide some methodological insights – the use of established surveys to elicit student opinion, and the reporting of career-important skills from the perspective of professional and regulatory bodies, as well as students.

The above analysis is not exhaustive; rather it is intended to illustrate how we can use literature at this stage to focus our research questions and interest. Taking these two readings into account, we might further refine our question. The original foreshadowed question was:

“ How do students’ perception of their career-related skills change as a result of industrial experience? ”

If we wished to draw on the literature just cited, we could refine this to:

“How do undergraduate chemistry students’ perceived employability and awareness of career-related skills gained change as a result of a year-long industrial placement?”

This step in focussing is beginning to move the research question development into a phase where particular methods that will answer it begin to emerge. By changing the phrase “perception” to “perceived employability”, we are moving to a particular aspect of perception that could be measured if we follow the methods identified in previous studies. We can relate this rather abstract term to the work in chemistry education by also incorporating some consideration of students’ awareness of skills reported to be important for chemistry students. We are also making the details of the study a little more specific; referring to undergraduate chemistry students and the length of the industrial placement. This question then is including:

• The focus of the research: perception of development of career skills.
• The subject of the research: undergraduate chemistry students on placement.
• The data likely to be collected: perceived employment and awareness of career related skills.

It is likely that as more reading is completed, some aspects of this question might change; it may become more refined or more limited in scope. It may change subject from looking at a whole cohort to just one or two individual student journeys. But as the question crystallises, so will the associated methodology and it is important in early readings not to be immediately swayed in one direction or another. Read as broadly as you can, looking at different methods and approaches, and find something that lines up with what it is you want to explore in more detail.

Stage 3: Testing your research question

Just as the process of focussing your foreshadowed question into a focussed research question will iterate as you read and think more about your research, the final stage of “fine-tuning” your question will also need some iterations. This is a comparatively minor phase and is likely something you will return to as the project work commences; methodological direction is normally set in the second phase. However, there are some checks that are worth highlighting to help you continue to refine and perfect your research question!

Personal biases

An important first check is to expose your own personal biases. The first research project for many new to education research is not drawn from the literature, but from something relating to their own personal experience. They may have been involved in some group learning activity that they really loved (or hated!) or may feel that a particular teaching approach is really great (or terrible!), and want to explore this more. As a rationale for project work, this kind of experience is great to draw on – it gives a real personal motivation in the project. But researchers must be strict about not letting their personal bias influence the research design or direction. One personal experience is not research data, and the researcher has a moral obligation to ensure their research is as objective as possible, not least to ensure that all voices in a learning scenario are heard.

Whatever we like to tell ourselves, there will always be personal bias. In my own research on learning in laboratories, I have a bias that means I cannot imagine chemistry programmes without laboratory work. If I were to engage in research that examined, for example, the replacement of laboratory work with virtual reality, my personal bias would be that I could not countenance that such an approach could replace the reality of laboratory work. This is a visceral reaction – it is grounded in emotion and personal experience, rather than research, because at the time of writing, little such research exists. Therefore I would need to plan carefully any study that investigated the role of virtual reality in laboratory education to ensure that it was proofed from my own biases, and work hard to ensure that voices or results that challenged my bias were able to emerge. The point is that we all have biases, and they need to be openly acknowledged and continually aired. I suggest to my students that they write out their own bias related to their research early in their studies as a useful checkpoint. Any results that come in that agree with the tendency of a bias are scrutinised and challenged in detail. This can be more formally done by writing out a hypothesis, which is essentially a prediction or a preconception of what a finding might be. Hypotheses are just that – they need to be tested against evidence that is powerful enough to confirm or refute them.

Bias can also emerge in research questions. Clearly, our research question written in the format: “why are industrial placements so much better than a year of lecture courses?” is exposing the bias of the author plainly. Biases can be more subtle. Asking leading questions such as “what are the advantages of…” or “what additional benefits are there to…” are not quite as explicitly biased, but there is an implicit suggestion that there will be advantages and benefits. Your research question should not pre-empt the outcome; to do so negates the power of your research. Similarly, asking dichotomous questions (is placement or in-house lecturing best?) implies the assumption that one or other is “best”, when the reality is that both may have distinct advantages and drawbacks, and a richer approach is to explore what they are.

Question scope

The challenge for any researcher regardless of their experience is to keep their research within boundaries so that it is feasible. What feasible means depends on the researcher and the resources available to them, but as a general guide, people tend to overestimate the scope of their research, and much of the early work with novice researchers is in paring back the scope of their plans to ensure that they have something feasible to work on. It is much better to research something in depth rather than lots of things at a superficial level.

Feasibility relates to lots of aspects of the project. In our study on industrial experience, the question asks how something will change, and this immediately implies that we will at least find out what the situation was at the beginning of the placement and at some point during or after the placement. Will that be feasible? Researchers should ask themselves how they will access those they wish to research. This becomes a particular challenge if the intention is to research students based in a different institution. The question should also be reviewed to ensure that it is feasible to achieve an answer with the resources you have to hand. Asking for example, whether doing an industrial placement influences future career choices would be difficult to answer as it would necessitate tracking down a sufficient sample of people who had (and had not) completed placement, and finding a robust way of exploring the influence of placement on their career choice. This might be feasible, but not in the timeframe or with the budget you have assigned to you. Finally, feasibility in terms of what you intend to explore should be considered. In our example research question, we have used the term “perceived employability”, as this is defined and described in previous literature with an instrument that can elicit some value associated with it. Care is needed when writing questions to ensure that you are seeking to find something that can be measured.

Of course researchers will naturally over-extend their research intentions, primarily because that initial motivation they have tapped into will prompt an eagerness to find out as much as possible about their topic of study. One way of addressing this is to write out a list of questions that draw from the main research question, with each one addressing some particular aspect of the research question. For our main research question:

“How does undergraduate chemistry students’ perceived employability and awareness of career-related skills gained change as a result of a year-long industrial placement?”

we could envisage some additional related questions:

• Are there differences between different types of placement?
• Are the observations linked to experience on placement or some other factors?
• What career development support did students get during placement?
• How did students’ subsequent career plans change as a result of placement?

And the list could go on (and on). Writing out a list of related questions allows you to elaborate on as many aspects of the main question as you can. The task now is to prioritise them. You may find that in prioritising them, one of these questions itself becomes your main question. Or that you will have a main question and a list of subsidiary questions. Subsidiary questions are those which relate to the main question but take a particular focus on some aspect of the research. A good subsidiary question to our main question is question (a), above. This will drill down into the data we collect in the main question and elicit more detail. Care should be taken when identifying subsidiary questions. Firstly, subsidiary questions need to be addressed in full and with the same considerations as main questions. Research that reports subsidiary question findings that are vague or not fully answered is poor, and undermines the value and power of the findings from the main research questions. If you don’t think you can address it in the scope of your study, it is best to leave it out. Secondly, questions that broaden the scope of the study rather than lead to a deeper focus are not subsidiary questions but rather are ancillary questions. These are effectively new and additional questions to your main research, and it is unlikely that you will have time or scope to consider them in this iteration. Question (d) is an example of an ancillary question.

Question structure

Research questions receive a lot of attention, and new researchers will likely have to think about their research question in discussions with their supervisors, and when planning and operationalising their research. No sentence will be more scrutinised in their writing! With such attention, it is tempting to want to make the research question read well and indulge in language when writing it so that it reflects well on the academic integrity and rhetorical capability of the author. Or in simpler terms – you want to look good! Try to resist these temptations and keep your question focussed and readable by ensuring it is as short as it can be, as clear as it can be, and as precise as it can be.

The length of a research question is the subject of much discussion, and in essence, your question needs to be as long as it needs to be, but no longer. Questions that are too brief will not provide sufficient context for the research, whereas those that are too long will likely confuse the reader as to what it is you are actually looking to do. New researchers tend to write overly long questions, and tactics to address this include thinking about whether the question includes too many aspects. Critics of my question might rightly point out that I am asking two things in one question change in perceived employability and change in awareness of career-related skills gained, and if I were to shorten it, I could refer to each of those aspects in subsidiary questions instead. This would clarify that there are two components to the research, and while related, each will have their own data collection requirements and analysis protocols.

Research questions should be written as clearly as possible. While we have mentioned issues relating to language to ensure it is understandable, language issues also need to be considered in our use of terms. Words such as “frequent” or “effective” or “successful” are open to interpretation, and are best avoided, using more specific terms instead (discussed later under operationalisation). [4] The word “significant” in education research has a specific meaning derived from statistical testing, and should only be used in that context. Care is needed when referring to groups of people as well. Asking how “working class” students fare on industrial placement is problematic, as the term is vague and can be viewed as emotive. It is better to use terms that can be more easily defined and better reflect a cohort profile (for example, “first generation” refers to students who are the first in their family to attend university) or terms that relate to government classifications – for example in Scotland, particular postcodes are assigned a socio-economic status based on income. [5]

As well as clarity with language, research questions should aim to be as precise as possible. Vagueness in research questions relating to what is going to be answered or what the detail of the research is in terms of sample or focus can lead to vagueness in the research itself, as the researcher will not have a clear guide to keep them focussed during the research process. Check that your question and any subsidiary questions are focussed on researching a specific aspect within a defined group for a clear purpose.

Moving on from research design

The purpose of this section was to explain the research design process in educational settings, and to prompt the process of writing out and refining a research question. As we will see in later sections, this time is invaluable as the decisions you make in thinking about your research design – however it is phrased in your question – will inform why and how you go about doing your research.

Return to Contents Page

Note and References Cited

[1] Blaikie, N. (2000) Designing social research , Oxford: Blackwell.

[2] Jackson, D., & Wilton, N. (2017). Perceived employability among undergraduates and the importance of career self-management, work experience and individual characteristics.  Higher Education Research & Development ,  36 (4), 747-762.

[3] Galloway, K. W. (2017). Undergraduate perceptions of value: degree skills and career skills.  Chemistry Education Research and Practice ,  18 (3), 435-440.

[4] Kane, E. (1984) Doing Your Own Research: Basic Descriptive Research in the Social Sciences and Humanities,  London: Marion Boyars.

[5] https://simd.scot/#/simd2020/BTTTFTT/9/-4.0000/55.9000/

Further Reading

*This section was the basis of an editorial: Seery, M.K. (2020) A guide to research question writing for undergraduate chemistry education research students. Chemistry Education Research and Practice ,  21 (4), pp.1020-1027.

• Creswell J. W. (2018) Research Design: Qualitative, Quantitative and Mixed Methods Approaches , New York: Sage.
• Taber, K. S. (2017) Prof Keith Taber: The challenge of doing experimental studies in science education research, Royal Society of Chemistry Chemical Education Research Group Webinar, available at: https://www.youtube.com/watch?v=JcZQujMB07s [accessed: 23rd August 2021].
• White, P. (2008) Developing Research Questions: A Guide for Social Scientists, Basingstoke: Palgrave MacMillan

To cite this page (Harvard)

Seery, M. K. (2021) What do out want to find out? Defining your research question.  Available at:  http://www.michaelseery.com/2-what-do-out-want-to-find-out-defining-your-research-question  (Accessed: 31st February 2021).

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Overview of the Scientific Method

Learning Objectives

• Describe some techniques for turning research ideas into empirical research questions and use those techniques to generate questions.
• Explain what makes a research question interesting and evaluate research questions in terms of their interestingness.

Generating Empirically Testable Research Questions

Once you have a research idea, you need to use it to generate one or more empirically testable research questions, that is, questions expressed in terms of a single variable or relationship between variables. One way to do this is to look closely at the discussion section in a recent research article on the topic. This is the last major section of the article, in which the researchers summarize their results, interpret them in the context of past research, and suggest directions for future research. These suggestions often take the form of specific research questions, which you can then try to answer with additional research. This can be a good strategy because it is likely that the suggested questions have already been identified as interesting and important by experienced researchers.

But you may also want to generate your own research questions. How can you do this? First, if you have a particular behavior or psychological characteristic in mind, you can simply conceptualize it as a variable and ask how frequent or intense it is. How many words on average do people speak per day? How accurate are our memories of traumatic events? What percentage of people have sought professional help for depression? If the question has never been studied scientifically—which is something that you will learn when you conduct your literature review—then it might be interesting and worth pursuing.

If scientific research has already answered the question of how frequent or intense the behavior or characteristic is, then you should consider turning it into a question about a relationship between that behavior or characteristic and some other variable. One way to do this is to ask yourself the following series of more general questions and write down all the answers you can think of.

• What are some possible causes of the behavior or characteristic?
• What are some possible effects of the behavior or characteristic?
• What types of people might exhibit more or less of the behavior or characteristic?
• What types of situations might elicit more or less of the behavior or characteristic?

In general, each answer you write down can be conceptualized as a second variable, suggesting a question about a relationship. If you were interested in talkativeness, for example, it might occur to you that a possible cause of this psychological characteristic is family size. Is there a relationship between family size and talkativeness? Or it might occur to you that people seem to be more talkative in same-sex groups than mixed-sex groups. Is there a difference in the average level of talkativeness of people in same-sex groups and people in mixed-sex groups? This approach should allow you to generate many different empirically testable questions about almost any behavior or psychological characteristic.

If through this process you generate a question that has never been studied scientifically—which again is something that you will learn in your literature review—then it might be interesting and worth pursuing. But what if you find that it has been studied scientifically? Although novice researchers often want to give up and move on to a new question at this point, this is not necessarily a good strategy. For one thing, the fact that the question has been studied scientifically and the research published suggests that it is of interest to the scientific community. For another, the question can almost certainly be refined so that its answer will still contribute something new to the research literature. Again, asking yourself a series of more general questions about the relationship is a good strategy.

• Are there other ways to define and measure the variables?
• Are there types of people for whom the relationship might be stronger or weaker?
• Are there situations in which the relationship might be stronger or weaker—including situations with practical importance?

For example, research has shown that women and men speak about the same number of words per day—but this was when talkativeness was measured in terms of the number of words spoken per day among university students in the United States and Mexico. We can still ask whether other ways of measuring talkativeness—perhaps the number of different people spoken to each day—produce the same result. Or we can ask whether studying elderly people or people from other cultures produces the same result. Again, this approach should help you generate many different research questions about almost any relationship.

Evaluating Research Questions

Researchers usually generate many more research questions than they ever attempt to answer. This means they must have some way of evaluating the research questions they generate so that they can choose which ones to pursue. In this section, we consider two criteria for evaluating research questions: the interestingness of the question and the feasibility of answering it.

Interestingness

How often do people tie their shoes? Do people feel pain when you punch them in the jaw? Are women more likely to wear makeup than men? Do people prefer vanilla or chocolate ice cream? Although it would be a fairly simple matter to design a study and collect data to answer these questions, you probably would not want to because they are not interesting. We are not talking here about whether a research question is interesting to us personally but whether it is interesting to people more generally and, especially, to the scientific community. But what makes a research question interesting in this sense? Here we look at three factors that affect the  interestingness  of a research question: the answer is in doubt, the answer fills a gap in the research literature, and the answer has important practical implications.

First, a research question is interesting to the extent that its answer is in doubt. Obviously, questions that have been answered by scientific research are no longer interesting as the subject of new empirical research. But the fact that a question has not been answered by scientific research does not necessarily make it interesting. There has to be some reasonable chance that the answer to the question will be something that we did not already know. But how can you assess this before actually collecting data? One approach is to try to think of reasons to expect different answers to the question—especially ones that seem to conflict with common sense. If you can think of reasons to expect at least two different answers, then the question might be interesting. If you can think of reasons to expect only one answer, then it probably is not. The question of whether women are more talkative than men is interesting because there are reasons to expect both answers. The existence of the stereotype itself suggests the answer could be yes, but the fact that women’s and men’s verbal abilities are fairly similar suggests the answer could be no. The question of whether people feel pain when you punch them in the jaw is not interesting because there is absolutely no reason to think that the answer could be anything other than a resounding yes.

A second important factor to consider when deciding if a research question is interesting is whether answering it will fill a gap in the research literature. Again, this means in part that the question has not already been answered by scientific research. But it also means that the question is in some sense a natural one for people who are familiar with the research literature. For example, the question of whether taking lecture notes by hand can help improve students’ exam performance would be likely to occur to anyone who was familiar with research on note taking and the ineffectiveness of shallow processing on learning.

A final factor to consider when deciding whether a research question is interesting is whether its answer has important practical implications. Again, the question of whether taking notes by hand improves learning has important implications for education, including classroom policies concerning technology use. The question of whether cell phone use impairs driving is interesting because it is relevant to the personal safety of everyone who travels by car and to the debate over whether cell phone use should be restricted by law.

Feasibility

A second important criterion for evaluating research questions is the feasibility  of successfully answering them. There are many factors that affect feasibility, including time, money, equipment and materials, technical knowledge and skill, and access to research participants. Clearly, researchers need to take these factors into account so that they do not waste time and effort pursuing research that they cannot complete successfully.

Looking through a sample of professional journals in psychology will reveal many studies that are complicated and difficult to carry out. These include longitudinal designs in which participants are tracked over many years, neuroimaging studies in which participants’ brain activity is measured while they carry out various mental tasks, and complex non-experimental studies involving several variables and complicated statistical analyses. Keep in mind, though, that such research tends to be carried out by teams of highly trained researchers whose work is often supported in part by government and private grants. Also, keep in mind that research does not have to be complicated or difficult to produce interesting and important results. Looking through a sample of professional journals will also reveal studies that are relatively simple and easy to carry out—perhaps involving a convenience sample of university students and a paper-and-pencil task.

A final point here is that it is generally good practice to use methods that have already been used successfully by other researchers. For example, if you want to manipulate people’s moods to make some of them happy, it would be a good idea to use one of the many approaches that have been used successfully by other researchers (e.g., paying them a compliment). This is good not only for the sake of feasibility—the approach is “tried and true”—but also because it provides greater continuity with previous research. This makes it easier to compare your results with those of other researchers and to understand the implications of their research for yours, and vice versa.

How interesting the question is to people generally or the scientific community. Three things need to be considered: Is the answer in doubt, fills a gap in research literature, and has important practical implications.

How likely is the research question going to be successfully answered depending on the amount of time, money, equipment and materials, technical knowledge and skill, and access to research participants there will be.

Research Methods in Psychology Copyright © 2019 by Rajiv S. Jhangiani, I-Chant A. Chiang, Carrie Cuttler, & Dana C. Leighton is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Think Like a Researcher: Instruction Resources: #6 Developing Successful Research Questions

• Guide Organization
• Overall Summary
• #1 Think Like a Researcher!
• #2 How to Read a Scholarly Article
• #3 Reading for Keywords (CREDO)
• #4 Using Google for Academic Research
• #4 Using Google for Academic Research (Alternate)
• #5 Integrating Sources
• Research Question Discussion
• #7 Avoiding Researcher Bias
• #8 Understanding the Information Cycle
• #9 Exploring Databases
• #10 Library Session
• #11 Post Library Session Activities
• Summary - Readings
• Summary - Research Journal Prompts
• Summary - Key Assignments
• Jigsaw Readings
• Permission Form

Course Learning Outcome:   Develop ability to synthesize and express complex ideas; demonstrate information literacy and be able to work with evidence

Goal:  Develop students’ ability to recognize and create successful research questions

Specifically, students will be able to

• identify the components of a successful research question.
• create a viable research question.

What Makes a Good Research Topic Handout

These handouts are intended to be used as a discussion generator that will help students develop a solid research topic or question. Many students start with topics that are poorly articulated, too broad, unarguable, or are socially insignificant. Each of these problems may result in a topic that is virtually un-researchable. Starting with a researchable topic is critical to writing an effective paper.

Research shows that students are much more invested in writing when they are able to choose their own topics. However, there is also research to support the notion that students are completely overwhelmed and frustrated when they are given complete freedom to write about whatever they choose. Providing some structure or topic themes that allow students to make bounded choices may be a way mitigate these competing realities.

These handouts can be modified or edited for your purposes.  One can be used as a handout for students while the other can serve as a sample answer key.  The document is best used as part of a process.  For instance, perhaps starting with discussing the issues and potential research questions, moving on to problems and social significance but returning to proposals/solutions at a later date.

• Research Questions - Handout Key (2 pgs) This document is a condensed version of "What Makes a Good Research Topic". It serves as a key.
• Research Questions - Handout for Students (2 pgs) This document could be used with a class to discuss sample research questions (are they suitable?) and to have them start thinking about problems, social significance, and solutions for additional sample research questions.
• Research Question Discussion This tab includes materials for introduction students to research question criteria for a problem/solution essay.

Additional Resources

These documents have similarities to those above.  They represent original documents and conversations about research questions from previous TRAIL trainings.

• What Makes a Good Research Topic? - Original Handout (4 pgs)
• What Makes a Good Research Topic? Revised Jan. 2016 (4 pgs)
• What Makes a Good Research Topic? Revised Jan 2016 with comments

Topic Selection (NCSU Libraries)

Howard, Rebecca Moore, Tricia Serviss, and Tanya K. Rodrigues. " Writing from sources, writing from sentences ." Writing & Pedagogy 2.2 (2010): 177-192.

Research Journal

Assign after students have participated in the Developing Successful Research Topics/Questions Lesson OR have drafted a Research Proposal.

Think about your potential research question.

• What is the problem that underlies your question?
• Is the problem of social significance? Explain.
• Is your proposed solution to the problem feasible? Explain.
• Do you think there is evidence to support your solution?

Keys for Writers - Additional Resource

Keys for Writers (Raimes and Miller-Cochran) includes a section to guide students in the formation of an arguable claim (thesis).  The authors advise students to avoid the following since they are not debatable. 

• "a neutral statement, which gives no hint of the writer's position"
• "an announcement of the paper's broad subject"
• "a fact, which is not arguable"
• "a truism (statement that is obviously true)"
• "a personal or religious conviction that cannot be logically debated"
• "an opinion based only on your feelings"
• "a sweeping generalization" (Section 4C, pg. 52)

The book also provides examples and key points (pg. 53) for a good working thesis.

• << Previous: #5 Integrating Sources
• Next: Research Question Discussion >>
• Last Updated: Apr 26, 2024 10:23 AM
• URL: https://libguides.ucmerced.edu/think_like_a_researcher

• Research Questions: Definitions, Types + [Examples]

Research questions lie at the core of systematic investigation and this is because recording accurate research outcomes is tied to asking the right questions. Asking the right questions when conducting research can help you collect relevant and insightful information that ultimately influences your work, positively. 

The right research questions are typically easy to understand, straight to the point, and engaging. In this article, we will share tips on how to create the right research questions and also show you how to create and administer an online questionnaire with Formplus . 

What is a Research Question? 

A research question is a specific inquiry which the research seeks to provide a response to. It resides at the core of systematic investigation and it helps you to clearly define a path for the research process. 

A research question is usually the first step in any research project. Basically, it is the primary interrogation point of your research and it sets the pace for your work.  

Typically, a research question focuses on the research, determines the methodology and hypothesis, and guides all stages of inquiry, analysis, and reporting. With the right research questions, you will be able to gather useful information for your investigation. 

Types of Research Questions 

Research questions are broadly categorized into 2; that is, qualitative research questions and quantitative research questions. Qualitative and quantitative research questions can be used independently and co-dependently in line with the overall focus and objectives of your research. 

If your research aims at collecting quantifiable data , you will need to make use of quantitative research questions. On the other hand, qualitative questions help you to gather qualitative data bothering on the perceptions and observations of your research subjects. 

Qualitative Research Questions  

A qualitative research question is a type of systematic inquiry that aims at collecting qualitative data from research subjects. The aim of qualitative research questions is to gather non-statistical information pertaining to the experiences, observations, and perceptions of the research subjects in line with the objectives of the investigation. 

Types of Qualitative Research Questions  

• Ethnographic Research Questions

As the name clearly suggests, ethnographic research questions are inquiries presented in ethnographic research. Ethnographic research is a qualitative research approach that involves observing variables in their natural environments or habitats in order to arrive at objective research outcomes. 

These research questions help the researcher to gather insights into the habits, dispositions, perceptions, and behaviors of research subjects as they interact in specific environments. 

Ethnographic research questions can be used in education, business, medicine, and other fields of study, and they are very useful in contexts aimed at collecting in-depth and specific information that are peculiar to research variables. For instance, asking educational ethnographic research questions can help you understand how pedagogy affects classroom relations and behaviors. 

This type of research question can be administered physically through one-on-one interviews, naturalism (live and work), and participant observation methods. Alternatively, the researcher can ask ethnographic research questions via online surveys and questionnaires created with Formplus.  

Examples of Ethnographic Research Questions

• Why do you use this product?
• Have you noticed any side effects since you started using this drug?
• Does this product meet your needs?

• Case Studies

A case study is a qualitative research approach that involves carrying out a detailed investigation into a research subject(s) or variable(s). In the course of a case study, the researcher gathers a range of data from multiple sources of information via different data collection methods, and over a period of time. 

The aim of a case study is to analyze specific issues within definite contexts and arrive at detailed research subject analyses by asking the right questions. This research method can be explanatory, descriptive , or exploratory depending on the focus of your systematic investigation or research. 

An explanatory case study is one that seeks to gather information on the causes of real-life occurrences. This type of case study uses “how” and “why” questions in order to gather valid information about the causative factors of an event. 

Descriptive case studies are typically used in business researches, and they aim at analyzing the impact of changing market dynamics on businesses. On the other hand, exploratory case studies aim at providing answers to “who” and “what” questions using data collection tools like interviews and questionnaires. 

Some questions you can include in your case studies are: 

• Why did you choose our services?
• How has this policy affected your business output?
• What benefits have you recorded since you started using our product?

An interview is a qualitative research method that involves asking respondents a series of questions in order to gather information about a research subject. Interview questions can be close-ended or open-ended , and they prompt participants to provide valid information that is useful to the research. 

An interview may also be structured, semi-structured , or unstructured , and this further influences the types of questions they include. Structured interviews are made up of more close-ended questions because they aim at gathering quantitative data while unstructured interviews consist, primarily, of open-ended questions that allow the researcher to collect qualitative information from respondents. 

You can conduct interview research by scheduling a physical meeting with respondents, through a telephone conversation, and via digital media and video conferencing platforms like Skype and Zoom. Alternatively, you can use Formplus surveys and questionnaires for your interview. 

Examples of interview questions include: 

• What challenges did you face while using our product?
• What specific needs did our product meet?
• What would you like us to improve our service delivery?

Quantitative Research Questions

Quantitative research questions are questions that are used to gather quantifiable data from research subjects. These types of research questions are usually more specific and direct because they aim at collecting information that can be measured; that is, statistical information. 

Types of Quantitative Research Questions

• Descriptive Research Questions

Descriptive research questions are inquiries that researchers use to gather quantifiable data about the attributes and characteristics of research subjects. These types of questions primarily seek responses that reveal existing patterns in the nature of the research subjects. 

It is important to note that descriptive research questions are not concerned with the causative factors of the discovered attributes and characteristics. Rather, they focus on the “what”; that is, describing the subject of the research without paying attention to the reasons for its occurrence. 

Descriptive research questions are typically closed-ended because they aim at gathering definite and specific responses from research participants. Also, they can be used in customer experience surveys and market research to collect information about target markets and consumer behaviors. 

Descriptive Research Question Examples

• How often do you make use of our fitness application?
• How much would you be willing to pay for this product?

• Comparative Research Questions

A comparative research question is a type of quantitative research question that is used to gather information about the differences between two or more research subjects across different variables. These types of questions help the researcher to identify distinct features that mark one research subject from the other while highlighting existing similarities. 

Asking comparative research questions in market research surveys can provide insights on how your product or service matches its competitors. In addition, it can help you to identify the strengths and weaknesses of your product for a better competitive advantage.  

The 5 steps involved in the framing of comparative research questions are: 

• Choose your starting phrase
• Identify and name the dependent variable
• Identify the groups you are interested in
• Identify the appropriate adjoining text
• Write out the comparative research question

Comparative Research Question Samples 

• What are the differences between a landline telephone and a smartphone?
• What are the differences between work-from-home and on-site operations?

• Relationship-based Research Questions  

Just like the name suggests, a relationship-based research question is one that inquires into the nature of the association between two research subjects within the same demographic. These types of research questions help you to gather information pertaining to the nature of the association between two research variables. 

Relationship-based research questions are also known as correlational research questions because they seek to clearly identify the link between 2 variables. 

Read: Correlational Research Designs: Types, Examples & Methods

Examples of relationship-based research questions include: 

• What is the relationship between purchasing power and the business site?
• What is the relationship between the work environment and workforce turnover?

Examples of a Good Research Question

Since research questions lie at the core of any systematic investigations, it is important to know how to frame a good research question. The right research questions will help you to gather the most objective responses that are useful to your systematic investigation. 

A good research question is one that requires impartial responses and can be answered via existing sources of information. Also, a good research question seeks answers that actively contribute to a body of knowledge; hence, it is a question that is yet to be answered in your specific research context.

• Open-Ended Questions

 An open-ended question is a type of research question that does not restrict respondents to a set of premeditated answer options. In other words, it is a question that allows the respondent to freely express his or her perceptions and feelings towards the research subject. 

Examples of Open-ended Questions

• How do you deal with stress in the workplace?
• What is a typical day at work like for you?
• Close-ended Questions

A close-ended question is a type of survey question that restricts respondents to a set of predetermined answers such as multiple-choice questions . Close-ended questions typically require yes or no answers and are commonly used in quantitative research to gather numerical data from research participants. 

Examples of Close-ended Questions

• Did you enjoy this event?
• How likely are you to recommend our services?
• Very Likely
• Somewhat Likely
• Likert Scale Questions

A Likert scale question is a type of close-ended question that is structured as a 3-point, 5-point, or 7-point psychometric scale . This type of question is used to measure the survey respondent’s disposition towards multiple variables and it can be unipolar or bipolar in nature. 

Example of Likert Scale Questions

• How satisfied are you with our service delivery?
• Very dissatisfied
• Not satisfied
• Very satisfied
• Rating Scale Questions

A rating scale question is a type of close-ended question that seeks to associate a specific qualitative measure (rating) with the different variables in research. It is commonly used in customer experience surveys, market research surveys, employee reviews, and product evaluations. 

Example of Rating Questions

• How would you rate our service delivery?

  Examples of a Bad Research Question

Knowing what bad research questions are would help you avoid them in the course of your systematic investigation. These types of questions are usually unfocused and often result in research biases that can negatively impact the outcomes of your systematic investigation. 

• Loaded Questions

A loaded question is a question that subtly presupposes one or more unverified assumptions about the research subject or participant. This type of question typically boxes the respondent in a corner because it suggests implicit and explicit biases that prevent objective responses. 

Example of Loaded Questions

• Have you stopped smoking?
• Where did you hide the money?
• Negative Questions

A negative question is a type of question that is structured with an implicit or explicit negator. Negative questions can be misleading because they upturn the typical yes/no response order by requiring a negative answer for affirmation and an affirmative answer for negation. 

Examples of Negative Questions

• Would you mind dropping by my office later today?
• Didn’t you visit last week?
• Leading Questions  

A l eading question is a type of survey question that nudges the respondent towards an already-determined answer. It is highly suggestive in nature and typically consists of biases and unverified assumptions that point toward its premeditated responses. 

Examples of Leading Questions

• If you enjoyed this service, would you be willing to try out our other packages?
• Our product met your needs, didn’t it?

Read More: Leading Questions: Definition, Types, and Examples

How to Use Formplus as Online Research Questionnaire Tool  

With Formplus, you can create and administer your online research questionnaire easily. In the form builder, you can add different form fields to your questionnaire and edit these fields to reflect specific research questions for your systematic investigation. 

Here is a step-by-step guide on how to create an online research questionnaire with Formplus: 

• Sign in to your Formplus accoun t, then click on the “create new form” button in your dashboard to access the Form builder.

• In the form builder, add preferred form fields to your online research questionnaire by dragging and dropping them into the form. Add a title to your form in the title block. You can edit form fields by clicking on the “pencil” icon on the right corner of each form field.

• Save the form to access the customization section of the builder. Here, you can tweak the appearance of your online research questionnaire by adding background images, changing the form font, and adding your organization’s logo.

• Finally, copy your form link and share it with respondents. You can also use any of the multiple sharing options available.

Conclusion  

The success of your research starts with framing the right questions to help you collect the most valid and objective responses. Be sure to avoid bad research questions like loaded and negative questions that can be misleading and adversely affect your research data and outcomes. 

Your research questions should clearly reflect the aims and objectives of your systematic investigation while laying emphasis on specific contexts. To help you seamlessly gather responses for your research questions, you can create an online research questionnaire on Formplus.  

Connect to Formplus, Get Started Now - It's Free!

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80 fascinating psychology research questions for your next project

Last updated

15 February 2024

Reviewed by

Brittany Ferri, PhD, OTR/L

Psychology research is essential for furthering our understanding of human behavior and improving the diagnosis and treatment of psychological conditions.

When psychologists know more about how different social and cultural factors influence how humans act, think, and feel, they can recommend improvements to practices in areas such as education, sport, healthcare, and law enforcement.

Below, you will find 80 research question examples across 16 branches of psychology. First, though, let’s look at some tips to help you select a suitable research topic.

• How to choose a good psychology research topic

Psychology has many branches that break down further into topics. Choosing a topic for your psychology research paper can be daunting because there are so many to choose from. It’s an important choice, as the topic you select will open up a range of questions to explore.

The tips below can help you find a psychology research topic that suits your skills and interests.

Tip #1: Select a topic that interests you

Passion and interest should fuel every research project. A topic that fascinates you will most likely interest others as well. Think about the questions you and others might have and decide on the issues that matter most. Draw on your own interests, but also keep your research topical and relevant to others.

Don’t limit yourself to a topic that you already know about. Instead, choose one that will make you want to know more and dig deeper. This will keep you motivated and excited about your research.

Tip #2: Choose a topic with a manageable scope

If your topic is too broad, you can get overwhelmed by the amount of information available and have trouble maintaining focus. On the other hand, you may find it difficult to find enough information if you choose a topic that is too narrow.

To determine if the topic is too broad or too narrow, start researching as early as possible. If you find there’s an overwhelming amount of research material, you’ll probably need to narrow the topic down. For example, instead of researching the general population, it might be easier to focus on a specific age group. Ask yourself what area of the general topic interests you most and focus on that.

If your scope is too narrow, try to generalize or focus on a larger related topic. Expand your search criteria or select additional databases for information. Consider if the topic is too new to have much information published on it as well.

Tip #3: Select a topic that will produce useful and relevant insights

Doing some preliminary research will reveal any existing research on the topic. If there is existing research, will you be able to produce new insights? You might need to focus on a different area or see if the existing research has limitations that you can overcome.

Bear in mind that finding new information from which to draw fresh insights may be impossible if your topic has been over-researched.

You’ll also need to consider whether your topic is relevant to current trends and needs. For example, researching psychology topics related to social media use may be highly relevant today.

• 80 psychology research topics and questions

Psychology is a broad subject with many branches and potential areas of study. Here are some of them:

Developmental

Personality

Experimental

Organizational

Educational

Neuropsychology

Controversial topics

Below we offer some suggestions on research topics and questions that can get you started. Keep in mind that these are not all-inclusive but should be personalized to fit the theme of your paper.

Social psychology research topics and questions

Social psychology has roots as far back as the 18th century. In simple terms, it’s the study of how behavior is influenced by the presence and behavior of others. It is the science of finding out who we are, who we think we are, and how our perceptions affect ourselves and others. It looks at personalities, relationships, and group behavior.

Here are some potential research questions and paper titles for this topic:

How does social media use impact perceptions of body image in male adolescents?

2. Is childhood bullying a risk factor for social anxiety in adults?

Is homophobia in individuals caused by genetic or environmental factors?

What is the most important psychological predictor of a person’s willingness to donate to charity?

Does a person’s height impact how other people perceive them? If so, how?

Cognitive psychology research questions

Cognitive psychology is the branch that focuses on the interactions of thinking, emotion, creativity, and problem-solving. It also explores the reasons humans think the way they do.

This topic involves exploring how people think by measuring intelligence, thoughts, and cognition. 

Here are some research question ideas:

6. Is there a link between chronic stress and memory function?

7. Can certain kinds of music trigger memories in people with memory loss?

8. Do remote meetings impact the efficacy of team decision-making?

9. Do word games and puzzles slow cognitive decline in adults over the age of 80?

10. Does watching television impact a child’s reading ability?

Developmental psychology research questions

Developmental psychology is the study of how humans grow and change over their lifespan. It usually focuses on the social, emotional, and physical development of babies and children, though it can apply to people of all ages. Developmental psychology is important for understanding how we learn, mature, and adapt to changes.

Here are some questions that might inspire your research:

11. Does grief accelerate the aging process?

12. How do parent–child attachment patterns influence the development of emotion regulation in teenagers?

13. Does bilingualism affect cognitive decline in adults over the age of 70?

14. How does the transition to adulthood impact decision-making abilities

15. How does early exposure to music impact mental health and well-being in school-aged children?

Personality psychology research questions

Personality psychology studies personalities, how they develop, their structures, and the processes that define them. It looks at intelligence, disposition, moral beliefs, thoughts, and reactions.

The goal of this branch of psychology is to scientifically interpret the way personality patterns manifest into an individual’s behaviors. Here are some example research questions:

16. Nature vs. nurture: Which impacts personality development the most?

17. The role of genetics on personality: Does an adopted child take on their biological parents’ personality traits?

18. How do personality traits influence leadership styles and effectiveness in organizational settings?

19. Is there a relationship between an individual’s personality and mental health?

20. Can a chronic illness affect your personality?

Abnormal psychology research questions

As the name suggests, abnormal psychology is a branch that focuses on abnormal behavior and psychopathology (the scientific study of mental illness or disorders).

Abnormal behavior can be challenging to define. Who decides what is “normal”? As such, psychologists in this area focus on the level of distress that certain behaviors may cause, although this typically involves studying mental health conditions such as depression, obsessive-compulsive disorder (OCD), and phobias.

Here are some questions to consider:

21. How does technology impact the development of social anxiety disorder?

22. What are the factors behind the rising incidence of eating disorders in adolescents?

23. Are mindfulness-based interventions effective in the treatment of PTSD?

24. Is there a connection between depression and gambling addiction?

25. Can physical trauma cause psychopathy?

Clinical psychology research questions

Clinical psychology deals with assessing and treating mental illness or abnormal or psychiatric behaviors. It differs from abnormal psychology in that it focuses more on treatments and clinical aspects, while abnormal psychology is more behavioral focused.

This is a specialty area that provides care and treatment for complex mental health conditions. This can include treatment, not only for individuals but for couples, families, and other groups. Clinical psychology also supports communities, conducts research, and offers training to promote mental health. This category is very broad, so there are lots of topics to explore.

Below are some example research questions to consider:

26. Do criminals require more specific therapies or interventions?

27. How effective are selective serotonin reuptake inhibitors in treating mental health disorders?

28. Are there any disadvantages to humanistic therapy?

29. Can group therapy be more beneficial than one-on-one therapy sessions?

30. What are the factors to consider when selecting the right treatment plan for patients with anxiety?

Experimental psychology research questions

Experimental psychology deals with studies that can prove or disprove a hypothesis. Psychologists in this field use scientific methods to collect data on basic psychological processes such as memory, cognition, and learning. They use this data to test the whys and hows of behavior and how outside factors influence its creation.

Areas of interest in this branch relate to perception, memory, emotion, and sensation. The below are example questions that could inspire your own research:

31. Do male or female parents/carers have a more calming influence on children?

32. Will your preference for a genre of music increase the more you listen to it?

33. What are the psychological effects of posting on social media vs. not posting?

34. How is productivity affected by social connection?

35. Is cheating contagious?

Organizational psychology research questions

Organizational psychology studies human behavior in the workplace. It is most frequently used to evaluate an employee, group, or a company’s organizational dynamics. Researchers aim to isolate issues and identify solutions.

This area of study can be beneficial to both employees and employers since the goal is to improve the overall work environment and experience. Researchers apply psychological principles and findings to recommend improvements in performance, communication, job satisfaction, and safety. 

Some potential research questions include the following:

36. How do different leadership styles affect employee morale?

37. Do longer lunch breaks boost employee productivity?

38. Is gender an antecedent to workplace stress?

39. What is the most effective way to promote work–life balance among employees?

40. How do different organizational structures impact the effectiveness of communication, decision-making, and productivity?

Forensic psychology research questions

Some questions to consider exploring in this branch of psychology are:

41. How does incarceration affect mental health?

42. Is childhood trauma a driver for criminal behavior during adulthood?

43. Are people with mental health conditions more likely to be victims of crimes?

44. What are the drivers of false memories, and how do they impact the justice system?

45. Is the media responsible for copycat crimes?

Educational psychology research questions

Educational psychology studies children in an educational setting. It covers topics like teaching methods, aptitude assessment, self-motivation, technology, and parental involvement.

Research in this field of psychology is vital for understanding and optimizing learning processes. It informs educators about cognitive development, learning styles, and effective teaching strategies.

Here are some example research questions:

46. Are different teaching styles more beneficial for children at different times of the day?

47. Can listening to classical music regularly increase a student’s test scores?

48. Is there a connection between sugar consumption and knowledge retention in students?

49. Does sleep duration and quality impact academic performance?

50. Does daily meditation at school influence students’ academic performance and mental health?

Sports psychology research question examples

Sport psychology aims to optimize physical performance and well-being in athletes by using cognitive and behavioral practices and interventions. Some methods include counseling, training, and clinical interventions.

Research in this area is important because it can improve team and individual performance, resilience, motivation, confidence, and overall well-being

Here are some research question ideas for you to consider:

51. How can a famous coach affect a team’s performance?

52. How can athletes control negative emotions in violent or high-contact sports?

53. How does using social media impact an athlete’s performance and well-being?

54. Can psychological interventions help with injury rehabilitation?

55. How can mindfulness practices boost sports performance?

Cultural psychology research question examples

The premise of this branch of psychology is that mind and culture are inseparable. In other words, people are shaped by their cultures, and their cultures are shaped by them. This can be a complex interaction.

Cultural psychology is vital as it explores how cultural context shapes individuals’ thoughts, behaviors, and perceptions. It provides insights into diverse perspectives, promoting cross-cultural understanding and reducing biases.

Here are some ideas that you might consider researching:

56. Are there cultural differences in how people perceive and deal with pain?

57. Are different cultures at increased risk of developing mental health conditions?

58. Are there cultural differences in coping strategies for stress?

59. Do our different cultures shape our personalities?

60. How does multi-generational culture influence family values and structure?

Health psychology research question examples

Health psychology is a crucial field of study. Understanding how psychological factors influence health behaviors, adherence to medical treatments, and overall wellness enables health experts to develop effective interventions and preventive measures, ultimately improving health outcomes.

Health psychology also aids in managing stress, promoting healthy behaviors, and optimizing mental health, fostering a holistic approach to well-being.

Here are five ideas to inspire research in this field:

61. How can health psychology interventions improve lifestyle behaviors to prevent cardiovascular diseases?

62. What role do social norms play in vaping among adolescents?

63. What role do personality traits play in the development and management of chronic pain conditions?

64. How do cultural beliefs and attitudes influence health-seeking behaviors in diverse populations?

65. What are the psychological factors influencing the adherence to preventive health behaviors, such as vaccination and regular screenings?

Neuropsychology research paper question examples

Neuropsychology research explores how a person’s cognition and behavior are related to their brain and nervous system. Researchers aim to advance the diagnosis and treatment of behavioral and cognitive effects of neurological disorders.

Researchers may work with children facing learning or developmental challenges, or with adults with declining cognitive abilities. They may also focus on injuries or illnesses of the brain, such as traumatic brain injuries, to determine the effect on cognitive and behavioral functions.

Neuropsychology informs diagnosis and treatment strategies for conditions such as dementia, traumatic brain injuries, and psychiatric disorders. Understanding the neural basis of behavior enhances our ability to optimize cognitive functioning, rehabilitate people with brain injuries, and improve patient care.

Here are some example research questions to consider:

66. How do neurotransmitter imbalances in specific brain regions contribute to mood disorders such as depression?

67. How can a traumatic brain injury affect memory?

68. What neural processes underlie attention deficits in people with ADHD?

69. Do medications affect the brain differently after a traumatic brain injury?

70. What are the behavioral effects of prolonged brain swelling?

Psychology of religion research question examples

The psychology of religion is a field that studies the interplay between belief systems, spirituality, and mental well-being. It explores the application of the psychological methods and interpretive frameworks of religious traditions and how they relate to both religious and non-religious people.

Psychology of religion research contributes to a holistic understanding of human experiences. It fosters cultural competence and guides therapeutic approaches that respect diverse spiritual beliefs.

Here are some example research questions in this field:

71. What impact does a religious upbringing have on a child’s self-esteem?

72. How do religious beliefs shape decision-making and perceptions of morality?

73. What is the impact of religious indoctrination?

74. Is there correlation between religious and mindfulness practices?

75. How does religious affiliation impact attitudes towards mental health treatment and help-seeking behaviors?

Controversial topics in psychology research question examples

Some psychology topics don’t fit into any of the subcategories above, but they may still be worthwhile topics to consider. These topics are the ones that spark interest, conversation, debate, and disagreement. They are often inspired by current issues and assess the validity of older research.

Consider some of these research question examples:

76. How does the rise in on-screen violence impact behavior in adolescents.

77. Should access to social media platforms be restricted in children under the age of 12 to improve mental health?

78. Are prescription mental health medications over-prescribed in older adults? If so, what are the effects of this?

79. Cognitive biases in AI: what are the implications for decision-making?

80. What are the psychological and ethical implications of using virtual reality in exposure therapy for treating trauma-related conditions?

• Inspiration for your next psychology research project

You can choose from a diverse range of research questions that intersect and overlap across various specialties.

From cognitive psychology to clinical studies, each inquiry contributes to a deeper understanding of the human mind and behavior. Importantly, the relevance of these questions transcends individual disciplines, as many findings offer insights applicable across multiple areas of study.

As health trends evolve and societal needs shift, new topics emerge, fueling continual exploration and discovery. Diving into this ever-changing and expanding area of study enables you to navigate the complexities of the human experience and pave the way for innovative solutions to the challenges of tomorrow.

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83 Qualitative Research Questions & Examples

Qualitative research questions help you understand consumer sentiment. They’re strategically designed to show organizations how and why people feel the way they do about a brand, product, or service. It looks beyond the numbers and is one of the most telling types of market research a company can do.

The UK Data Service describes this perfectly, saying, “The value of qualitative research is that it gives a voice to the lived experience .”

Read on to see seven use cases and 83 qualitative research questions, with the added bonus of examples that show how to get similar insights faster with Similarweb Research Intelligence.

What is a qualitative research question?

A qualitative research question explores a topic in-depth, aiming to better understand the subject through interviews, observations, and other non-numerical data. Qualitative research questions are open-ended, helping to uncover a target audience’s opinions, beliefs, and motivations.

How to choose qualitative research questions?

Choosing the right qualitative research questions can be incremental to the success of your research and the findings you uncover. Here’s my six-step process for choosing the best qualitative research questions.

• Start by understanding the purpose of your research. What do you want to learn? What outcome are you hoping to achieve?
• Consider who you are researching. What are their experiences, attitudes, and beliefs? How can you best capture these in your research questions ?
• Keep your questions open-ended . Qualitative research questions should not be too narrow or too broad. Aim to ask specific questions to provide meaningful answers but broad enough to allow for exploration.
• Balance your research questions. You don’t want all of your questions to be the same type. Aim to mix up your questions to get a variety of answers.
• Ensure your research questions are ethical and free from bias. Always have a second (and third) person check for unconscious bias.
• Consider the language you use. Your questions should be written in a way that is clear and easy to understand. Avoid using jargon , acronyms, or overly technical language.

Types of qualitative research questions

For a question to be considered qualitative, it usually needs to be open-ended. However, as I’ll explain, there can sometimes be a slight cross-over between quantitative and qualitative research questions.

Open-ended questions

These allow for a wide range of responses and can be formatted with multiple-choice answers or a free-text box to collect additional details. The next two types of qualitative questions are considered open questions, but each has its own style and purpose.

• Probing questions are used to delve deeper into a respondent’s thoughts, such as “Can you tell me more about why you feel that way?”
• Comparative questions ask people to compare two or more items, such as “Which product do you prefer and why?” These qualitative questions are highly useful for understanding brand awareness , competitive analysis , and more.

Closed-ended questions

These ask respondents to choose from a predetermined set of responses, such as “On a scale of 1-5, how satisfied are you with the new product?” While they’re traditionally quantitative, adding a free text box that asks for extra comments into why a specific rating was chosen will provide qualitative insights alongside their respective quantitative research question responses.

• Ranking questions get people to rank items in order of preference, such as “Please rank these products in terms of quality.” They’re advantageous in many scenarios, like product development, competitive analysis, and brand awareness.
• Likert scale questions ask people to rate items on a scale, such as “On a scale of 1-5, how satisfied are you with the new product?” Ideal for placement on websites and emails to gather quick, snappy feedback.

Qualitative research question examples

There are many applications of qualitative research and lots of ways you can put your findings to work for the success of your business. Here’s a summary of the most common use cases for qualitative questions and examples to ask.

Qualitative questions for identifying customer needs and motivations

These types of questions help you find out why customers choose products or services and what they are looking for when making a purchase.

• What factors do you consider when deciding to buy a product?
• What would make you choose one product or service over another?
• What are the most important elements of a product that you would buy?
• What features do you look for when purchasing a product?
• What qualities do you look for in a company’s products?
• Do you prefer localized or global brands when making a purchase?
• How do you determine the value of a product?
• What do you think is the most important factor when choosing a product?
• How do you decide if a product or service is worth the money?
• Do you have any specific expectations when purchasing a product?
• Do you prefer to purchase products or services online or in person?
• What kind of customer service do you expect when buying a product?
• How do you decide when it is time to switch to a different product?
• Where do you research products before you decide to buy?
• What do you think is the most important customer value when making a purchase?

Qualitative research questions to enhance customer experience

Use these questions to reveal insights into how customers interact with a company’s products or services and how those experiences can be improved.

• What aspects of our product or service do customers find most valuable?
• How do customers perceive our customer service?
• What factors are most important to customers when purchasing?
• What do customers think of our brand?
• What do customers think of our current marketing efforts?
• How do customers feel about the features and benefits of our product?
• How do customers feel about the price of our product or service?
• How could we improve the customer experience?
• What do customers think of our website or app?
• What do customers think of our customer support?
• What could we do to make our product or service easier to use?
• What do customers think of our competitors?
• What is your preferred way to access our site?
• How do customers feel about our delivery/shipping times?
• What do customers think of our loyalty programs?

Qualitative research question example for customer experience

• ‍♀️ Question: What is your preferred way to access our site?
• Insight sought: How mobile-dominant are consumers? Should you invest more in mobile optimization or mobile marketing?
• Challenges with traditional qualitative research methods: While using this type of question is ideal if you have a large database to survey when placed on a site or sent to a limited customer list, it only gives you a point-in-time perspective from a limited group of people.
• A new approach: You can get better, broader insights quicker with Similarweb Digital Research Intelligence. To fully inform your research, you need to know preferences at the industry or market level.
• ⏰ Time to insight: 30 seconds
• ✅ How it’s done: Similarweb offers multiple ways to answer this question without going through a lengthy qualitative research process. 

First, I’m going to do a website market analysis of the banking credit and lending market in the finance sector to get a clearer picture of industry benchmarks.

Here, I can view device preferences across any industry or market instantly. It shows me the device distribution for any country across any period. This clearly answers the question of how mobile dominate my target audience is , with 59.79% opting to access site via a desktop vs. 40.21% via mobile

I then use the trends section to show me the exact split between mobile and web traffic for each key player in my space. Let’s say I’m about to embark on a competitive campaign that targets customers of Chase and Bank of America ; I can see both their audiences are highly desktop dominant compared with others in their space .

Qualitative question examples for developing new products or services

Research questions like this can help you understand customer pain points and give you insights to develop products that meet those needs.

• What is the primary reason you would choose to purchase a product from our company?
• How do you currently use products or services that are similar to ours?
• Is there anything that could be improved with products currently on the market?
• What features would you like to see added to our products?
• How do you prefer to contact a customer service team?
• What do you think sets our company apart from our competitors?
• What other product or service offerings would like to see us offer?
• What type of information would help you make decisions about buying a product?
• What type of advertising methods are most effective in getting your attention?
• What is the biggest deterrent to purchasing products from us?

Qualitative research question example for service development

• ‍♀️ Question: What type of advertising methods are most effective in getting your attention?
• Insight sought: The marketing channels and/or content that performs best with a target audience .
• Challenges with traditional qualitative research methods: When using qualitative research surveys to answer questions like this, the sample size is limited, and bias could be at play.
• A better approach: The most authentic insights come from viewing real actions and results that take place in the digital world. No questions or answers are needed to uncover this intel, and the information you seek is readily available in less than a minute.
• ⏰ Time to insight: 5 minutes
• ✅ How it’s done: There are a few ways to approach this. You can either take an industry-wide perspective or hone in on specific competitors to unpack their individual successes. Here, I’ll quickly show a snapshot with a whole market perspective.

Using the market analysis element of Similarweb Digital Intelligence, I select my industry or market, which I’ve kept as banking and credit. A quick click into marketing channels shows me which channels drive the highest traffic in my market. Taking direct traffic out of the equation, for now, I can see that referrals and organic traffic are the two highest-performing channels in this market.

Similarweb allows me to view the specific referral partners and pages across these channels. 

Looking closely at referrals in this market, I’ve chosen chase.com and its five closest rivals . I select referrals in the channel traffic element of marketing channels. I see that Capital One is a clear winner, gaining almost 25 million visits due to referral partnerships.

Next, I get to see exactly who is referring traffic to Capital One and the total traffic share for each referrer. I can see the growth as a percentage and how that has changed, along with an engagement score that rates the average engagement level of that audience segment. This is particularly useful when deciding on which new referral partnerships to pursue.  

Once I’ve identified the channels and campaigns that yield the best results, I can then use Similarweb to dive into the various ad creatives and content that have the greatest impact.

These ads are just a few of those listed in the creatives section from my competitive website analysis of Capital One. You can filter this list by the specific campaign, publishers, and ad networks to view those that matter to you most. You can also discover video ad creatives in the same place too.

In just five minutes ⏰ 

• I’ve captured audience loyalty statistics across my market
• Spotted the most competitive players
• Identified the marketing channels my audience is most responsive to
• I know which content and campaigns are driving the highest traffic volume
• I’ve created a target list for new referral partners and have been able to prioritize this based on results and engagement figures from my rivals
• I can see the types of creatives that my target audience is responding to, giving me ideas for ways to generate effective copy for future campaigns

Qualitative questions to determine pricing strategies

Companies need to make sure pricing stays relevant and competitive. Use these questions to determine customer perceptions on pricing and develop pricing strategies to maximize profits and reduce churn.

• How do you feel about our pricing structure?
• How does our pricing compare to other similar products?
• What value do you feel you get from our pricing?
• How could we make our pricing more attractive?
• What would be an ideal price for our product?
• Which features of our product that you would like to see priced differently?
• What discounts or deals would you like to see us offer?
• How do you feel about the amount you have to pay for our product?

Get Faster Answers to Qualitative Research Questions with Similarweb Today

Qualitative research question example for determining pricing strategies.

• ‍♀️ Question: What discounts or deals would you like to see us offer?
• Insight sought: The promotions or campaigns that resonate with your target audience.
• Challenges with traditional qualitative research methods: Consumers don’t always recall the types of ads or campaigns they respond to. Over time, their needs and habits change. Your sample size is limited to those you ask, leaving a huge pool of unknowns at play.
• A better approach: While qualitative insights are good to know, you get the most accurate picture of the highest-performing promotion and campaigns by looking at data collected directly from the web. These analytics are real-world, real-time, and based on the collective actions of many, instead of the limited survey group you approach. By getting a complete picture across an entire market, your decisions are better informed and more aligned with current market trends and behaviors.
• ✅ How it’s done: Similarweb’s Popular Pages feature shows the content, products, campaigns, and pages with the highest growth for any website. So, if you’re trying to unpack the successes of others in your space and find out what content resonates with a target audience, there’s a far quicker way to get answers to these questions with Similarweb.

Here, I’m using Capital One as an example site. I can see trending pages on their site showing the largest increase in page views. Other filters include campaign, best-performing, and new–each of which shows you page URLs, share of traffic, and growth as a percentage. This page is particularly useful for staying on top of trending topics , campaigns, and new content being pushed out in a market by key competitors.

Qualitative research questions for product development teams

It’s vital to stay in touch with changing consumer needs. These questions can also be used for new product or service development, but this time, it’s from the perspective of a product manager or development team. 

• What are customers’ primary needs and wants for this product?
• What do customers think of our current product offerings?
• What is the most important feature or benefit of our product?
• How can we improve our product to meet customers’ needs better?
• What do customers like or dislike about our competitors’ products?
• What do customers look for when deciding between our product and a competitor’s?
• How have customer needs and wants for this product changed over time?
• What motivates customers to purchase this product?
• What is the most important thing customers want from this product?
• What features or benefits are most important when selecting a product?
• What do customers perceive to be our product’s pros and cons?
• What would make customers switch from a competitor’s product to ours?
• How do customers perceive our product in comparison to similar products?
• What do customers think of our pricing and value proposition?
• What do customers think of our product’s design, usability, and aesthetics?

Qualitative questions examples to understand customer segments

Market segmentation seeks to create groups of consumers with shared characteristics. Use these questions to learn more about different customer segments and how to target them with tailored messaging.

• What motivates customers to make a purchase?
• How do customers perceive our brand in comparison to our competitors?
• How do customers feel about our product quality?
• How do customers define quality in our products?
• What factors influence customers’ purchasing decisions ?
• What are the most important aspects of customer service?
• What do customers think of our customer service?
• What do customers think of our pricing?
• How do customers rate our product offerings?
• How do customers prefer to make purchases (online, in-store, etc.)?

Qualitative research question example for understanding customer segments

• ‍♀️ Question: Which social media channels are you most active on?
• Insight sought: Formulate a social media strategy . Specifically, the social media channels most likely to succeed with a target audience.
• Challenges with traditional qualitative research methods: Qualitative research question responses are limited to those you ask, giving you a limited sample size. Questions like this are usually at risk of some bias, and this may not be reflective of real-world actions.
• A better approach: Get a complete picture of social media preferences for an entire market or specific audience belonging to rival firms. Insights are available in real-time, and are based on the actions of many, not a select group of participants. Data is readily available, easy to understand, and expandable at a moment’s notice.
• ✅ How it’s done: Using Similarweb’s website analysis feature, you can get a clear breakdown of social media stats for your audience using the marketing channels element. It shows the percentage of visits from each channel to your site, respective growth, and specific referral pages by each platform. All data is expandable, meaning you can select any platform, period, and region to drill down and get more accurate intel, instantly.

This example shows me Bank of America’s social media distribution, with YouTube , Linkedin , and Facebook taking the top three spots, and accounting for almost 80% of traffic being driven from social media.

When doing any type of market research, it’s important to benchmark performance against industry averages and perform a social media competitive analysis to verify rival performance across the same channels.

Qualitative questions to inform competitive analysis

Organizations must assess market sentiment toward other players to compete and beat rival firms. Whether you want to increase market share , challenge industry leaders , or reduce churn, understanding how people view you vs. the competition is key.

• What is the overall perception of our competitors’ product offerings in the market?
• What attributes do our competitors prioritize in their customer experience?
• What strategies do our competitors use to differentiate their products from ours?
• How do our competitors position their products in relation to ours?
• How do our competitors’ pricing models compare to ours?
• What do consumers think of our competitors’ product quality?
• What do consumers think of our competitors’ customer service?
• What are the key drivers of purchase decisions in our market?
• What is the impact of our competitors’ marketing campaigns on our market share ? 10. How do our competitors leverage social media to promote their products?

Qualitative research question example for competitive analysis

• ‍♀️ Question: What other companies do you shop with for x?
• Insight sought: W ho are your competitors? Which of your rival’s sites do your customers visit? How loyal are consumers in your market?
• Challenges with traditional qualitative research methods:  Sample size is limited, and customers could be unwilling to reveal which competitors they shop with, or how often they around. Where finances are involved, people can act with reluctance or bias, and be unwilling to reveal other suppliers they do business with.
• A better approach: Get a complete picture of your audience’s loyalty, see who else they shop with, and how many other sites they visit in your competitive group. Find out the size of the untapped opportunity and which players are doing a better job at attracting unique visitors – without having to ask people to reveal their preferences.
• ✅ How it’s done: Similarweb website analysis shows you the competitive sites your audience visits, giving you access to data that shows cross-visitation habits, audience loyalty, and untapped potential in a matter of minutes.

Using the audience interests element of Similarweb website analysis, you can view the cross-browsing behaviors of a website’s audience instantly. You can see a matrix that shows the percentage of visitors on a target site and any rival site they may have visited.

With the Similarweb audience overlap feature, view the cross-visitation habits of an audience across specific websites. In this example, I chose chase.com and its four closest competitors to review. For each intersection, you see the number of unique visitors and the overall proportion of each site’s audience it represents. It also shows the volume of unreached potential visitors.

Here, you can see a direct comparison of the audience loyalty represented in a bar graph. It shows a breakdown of each site’s audience based on how many other sites they have visited. Those sites with the highest loyalty show fewer additional sites visited.

From the perspective of chase.com, I can see 47% of their visitors do not visit rival sites. 33% of their audience visited 1 or more sites in this group, 14% visited 2 or more sites, 4% visited 3 or more sites, and just 0.8% viewed all sites in this comparison. 

How to answer qualitative research questions with Similarweb

Similarweb Research Intelligence drastically improves market research efficiency and time to insight. Both of these can impact the bottom line and the pace at which organizations can adapt and flex when markets shift, and rivals change tactics.

Outdated practices, while still useful, take time . And with a quicker, more efficient way to garner similar insights, opting for the fast lane puts you at a competitive advantage.

With a birds-eye view of the actions and behaviors of companies and consumers across a market , you can answer certain research questions without the need to plan, do, and review extensive qualitative market research .

Wrapping up

Qualitative research methods have been around for centuries. From designing the questions to finding the best distribution channels, collecting and analyzing findings takes time to get the insights you need. Similarweb Digital Research Intelligence drastically improves efficiency and time to insight. Both of which impact the bottom line and the pace at which organizations can adapt and flex when markets shift.

Similarweb’s suite of digital intelligence solutions offers unbiased, accurate, honest insights you can trust for analyzing any industry, market, or audience.

• Methodologies used for data collection are robust, transparent, and trustworthy.
• Clear presentation of data via an easy-to-use, intuitive platform.
• It updates dynamically–giving you the freshest data about an industry or market.
• Data is available via an API – so you can plug into platforms like Tableau or PowerBI to streamline your analyses.
• Filter and refine results according to your needs.

Are quantitative or qualitative research questions best?

Both have their place and purpose in market research. Qualitative research questions seek to provide details, whereas quantitative market research gives you numerical statistics that are easier and quicker to analyze. You get more flexibility with qualitative questions, and they’re non-directional.

What are the advantages of qualitative research?

Qualitative research is advantageous because it allows researchers to better understand their subject matter by exploring people’s attitudes, behaviors, and motivations in a particular context. It also allows researchers to uncover new insights that may not have been discovered with quantitative research methods.

What are some of the challenges of qualitative research?

Qualitative research can be time-consuming and costly, typically involving in-depth interviews and focus groups. Additionally, there are challenges associated with the reliability and validity of the collected data, as there is no universal standard for interpreting the results.

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What’s in a Qualitative Research Question?

Qualitative research questions are driven by the need for the study. Ideally, research questions are formulated as a result of the problem and purpose, which leads to the identification of the methodology. When a qualitative methodology is chosen, research questions should be exploratory and focused on the actual phenomenon under study.

From the Dissertation Center, Chapter 1: Research Question Overview , there are several considerations when forming a qualitative research question. Qualitative research questions should

Below is an example of a qualitative phenomenological design. Note the use of the term “lived experience” in the central research question. This aligns with phenomenological design.

RQ1: “ What are the lived experiences of followers of mid-level managers in the financial services sector regarding their well-being on the job?”

If the researcher wants to focus on aspects of the theory used to support the study or dive deeper into aspects of the central RQ, sub-questions might be used. The following sub-questions could be formulated to seek further insight:

RQ1a.   “How do followers perceive the quality and adequacy of the leader-follower exchanges between themselves and their novice leaders?”

RQ1b.  “Under what conditions do leader-member exchanges affect a follower’s own level of well-being?”

Qualitative research questions also display the desire to explore or describe phenomena. Qualitative research seeks the lived experience, the personal experiences, the understandings, the meanings, and the stories associated with the concepts present in our studies.

We want to ensure our research questions are answerable and that we are not making assumptions about our sample. View the questions below:

How do healthcare providers perceive income inequality when providing care to poor patients?

In Example A, we see that there is no specificity of location or geographic areas. This could lead to findings that are varied, and the researcher may not find a clear pattern. Additionally, the question implies the focus is on “income inequality” when the actual focus is on the provision of care. The term “poor patients” can also be offensive, and most providers will not want to seem insensitive and may perceive income inequality as a challenge (of course!).

How do primary care nurses in outreach clinics describe providing quality care to residents of low-income urban neighborhoods?

In Example B, we see that there is greater specificity in the type of care provider. There is also a shift in language so that the focus is on how the individuals describe what they think about, experience, and navigate providing quality care.

Other Qualitative Research Question Examples

Vague : What are the strategies used by healthcare personnel to assist injured patients?

Try this : What is the experience of emergency room personnel in treating patients with a self-inflicted household injury?

The first question is general and vague. While in the same topic area, the second question is more precise and gives the reader a specific target population and a focus on the phenomenon they would have experienced. This question could be in line with a phenomenological study as we are seeking their experience or a case study as the ER personnel are a bounded entity.

Unclear : How do students experience progressing to college?

Try this : How do first-generation community members describe the aspects of their culture that promote aspiration to postsecondary education?

The first question does not have a focus on what progress is or what students are the focus. The second question provides a specific target population and provides the description to be provided by the participants. This question could be in line with a descriptive study.

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1-Research Questions

1. The Purpose of Research Questions

Both professional researchers and successful student researchers develop research questions. That’s because research questions are more than handy tools; they are essential to the research process.

By defining exactly what the researcher is trying to find out, these questions influence most of the rest of the steps taken to conduct the research. That’s true even if the research is not for academic purposes but for other areas of our lives.

For instance, if you’re seeking information about a health problem in order to learn whether you have anything to worry about, research questions will make it possible for you to more effectively decide whether to seek medical help–and how quickly.

Or, if you’re researching a potential employer, having developed and used research questions will mean you’re able to more confidently decide whether to apply for an internship or job there.

The confidence you’ll have when making such decisions will come from knowing that the information they’re based on was gathered by conscious thought rather than serendipity and whim.

Choosing & Using Sources: A Guide to Academic Research Copyright © 2015 by Teaching & Learning, Ohio State University Libraries is licensed under a Creative Commons Attribution 4.0 International License , except where otherwise noted.

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• v.53(4); 2010 Aug

Research questions, hypotheses and objectives

Patricia farrugia.

* Michael G. DeGroote School of Medicine, the

Bradley A. Petrisor

† Division of Orthopaedic Surgery and the

Forough Farrokhyar

‡ Departments of Surgery and

§ Clinical Epidemiology and Biostatistics, McMaster University, Hamilton, Ont

Mohit Bhandari

There is an increasing familiarity with the principles of evidence-based medicine in the surgical community. As surgeons become more aware of the hierarchy of evidence, grades of recommendations and the principles of critical appraisal, they develop an increasing familiarity with research design. Surgeons and clinicians are looking more and more to the literature and clinical trials to guide their practice; as such, it is becoming a responsibility of the clinical research community to attempt to answer questions that are not only well thought out but also clinically relevant. The development of the research question, including a supportive hypothesis and objectives, is a necessary key step in producing clinically relevant results to be used in evidence-based practice. A well-defined and specific research question is more likely to help guide us in making decisions about study design and population and subsequently what data will be collected and analyzed. 1

Objectives of this article

In this article, we discuss important considerations in the development of a research question and hypothesis and in defining objectives for research. By the end of this article, the reader will be able to appreciate the significance of constructing a good research question and developing hypotheses and research objectives for the successful design of a research study. The following article is divided into 3 sections: research question, research hypothesis and research objectives.

Research question

Interest in a particular topic usually begins the research process, but it is the familiarity with the subject that helps define an appropriate research question for a study. 1 Questions then arise out of a perceived knowledge deficit within a subject area or field of study. 2 Indeed, Haynes suggests that it is important to know “where the boundary between current knowledge and ignorance lies.” 1 The challenge in developing an appropriate research question is in determining which clinical uncertainties could or should be studied and also rationalizing the need for their investigation.

Increasing one’s knowledge about the subject of interest can be accomplished in many ways. Appropriate methods include systematically searching the literature, in-depth interviews and focus groups with patients (and proxies) and interviews with experts in the field. In addition, awareness of current trends and technological advances can assist with the development of research questions. 2 It is imperative to understand what has been studied about a topic to date in order to further the knowledge that has been previously gathered on a topic. Indeed, some granting institutions (e.g., Canadian Institute for Health Research) encourage applicants to conduct a systematic review of the available evidence if a recent review does not already exist and preferably a pilot or feasibility study before applying for a grant for a full trial.

In-depth knowledge about a subject may generate a number of questions. It then becomes necessary to ask whether these questions can be answered through one study or if more than one study needed. 1 Additional research questions can be developed, but several basic principles should be taken into consideration. 1 All questions, primary and secondary, should be developed at the beginning and planning stages of a study. Any additional questions should never compromise the primary question because it is the primary research question that forms the basis of the hypothesis and study objectives. It must be kept in mind that within the scope of one study, the presence of a number of research questions will affect and potentially increase the complexity of both the study design and subsequent statistical analyses, not to mention the actual feasibility of answering every question. 1 A sensible strategy is to establish a single primary research question around which to focus the study plan. 3 In a study, the primary research question should be clearly stated at the end of the introduction of the grant proposal, and it usually specifies the population to be studied, the intervention to be implemented and other circumstantial factors. 4

Hulley and colleagues 2 have suggested the use of the FINER criteria in the development of a good research question ( Box 1 ). The FINER criteria highlight useful points that may increase the chances of developing a successful research project. A good research question should specify the population of interest, be of interest to the scientific community and potentially to the public, have clinical relevance and further current knowledge in the field (and of course be compliant with the standards of ethical boards and national research standards).

FINER criteria for a good research question

Adapted with permission from Wolters Kluwer Health. 2

Whereas the FINER criteria outline the important aspects of the question in general, a useful format to use in the development of a specific research question is the PICO format — consider the population (P) of interest, the intervention (I) being studied, the comparison (C) group (or to what is the intervention being compared) and the outcome of interest (O). 3 , 5 , 6 Often timing (T) is added to PICO ( Box 2 ) — that is, “Over what time frame will the study take place?” 1 The PICOT approach helps generate a question that aids in constructing the framework of the study and subsequently in protocol development by alluding to the inclusion and exclusion criteria and identifying the groups of patients to be included. Knowing the specific population of interest, intervention (and comparator) and outcome of interest may also help the researcher identify an appropriate outcome measurement tool. 7 The more defined the population of interest, and thus the more stringent the inclusion and exclusion criteria, the greater the effect on the interpretation and subsequent applicability and generalizability of the research findings. 1 , 2 A restricted study population (and exclusion criteria) may limit bias and increase the internal validity of the study; however, this approach will limit external validity of the study and, thus, the generalizability of the findings to the practical clinical setting. Conversely, a broadly defined study population and inclusion criteria may be representative of practical clinical practice but may increase bias and reduce the internal validity of the study.

PICOT criteria 1

A poorly devised research question may affect the choice of study design, potentially lead to futile situations and, thus, hamper the chance of determining anything of clinical significance, which will then affect the potential for publication. Without devoting appropriate resources to developing the research question, the quality of the study and subsequent results may be compromised. During the initial stages of any research study, it is therefore imperative to formulate a research question that is both clinically relevant and answerable.

Research hypothesis

The primary research question should be driven by the hypothesis rather than the data. 1 , 2 That is, the research question and hypothesis should be developed before the start of the study. This sounds intuitive; however, if we take, for example, a database of information, it is potentially possible to perform multiple statistical comparisons of groups within the database to find a statistically significant association. This could then lead one to work backward from the data and develop the “question.” This is counterintuitive to the process because the question is asked specifically to then find the answer, thus collecting data along the way (i.e., in a prospective manner). Multiple statistical testing of associations from data previously collected could potentially lead to spuriously positive findings of association through chance alone. 2 Therefore, a good hypothesis must be based on a good research question at the start of a trial and, indeed, drive data collection for the study.

The research or clinical hypothesis is developed from the research question and then the main elements of the study — sampling strategy, intervention (if applicable), comparison and outcome variables — are summarized in a form that establishes the basis for testing, statistical and ultimately clinical significance. 3 For example, in a research study comparing computer-assisted acetabular component insertion versus freehand acetabular component placement in patients in need of total hip arthroplasty, the experimental group would be computer-assisted insertion and the control/conventional group would be free-hand placement. The investigative team would first state a research hypothesis. This could be expressed as a single outcome (e.g., computer-assisted acetabular component placement leads to improved functional outcome) or potentially as a complex/composite outcome; that is, more than one outcome (e.g., computer-assisted acetabular component placement leads to both improved radiographic cup placement and improved functional outcome).

However, when formally testing statistical significance, the hypothesis should be stated as a “null” hypothesis. 2 The purpose of hypothesis testing is to make an inference about the population of interest on the basis of a random sample taken from that population. The null hypothesis for the preceding research hypothesis then would be that there is no difference in mean functional outcome between the computer-assisted insertion and free-hand placement techniques. After forming the null hypothesis, the researchers would form an alternate hypothesis stating the nature of the difference, if it should appear. The alternate hypothesis would be that there is a difference in mean functional outcome between these techniques. At the end of the study, the null hypothesis is then tested statistically. If the findings of the study are not statistically significant (i.e., there is no difference in functional outcome between the groups in a statistical sense), we cannot reject the null hypothesis, whereas if the findings were significant, we can reject the null hypothesis and accept the alternate hypothesis (i.e., there is a difference in mean functional outcome between the study groups), errors in testing notwithstanding. In other words, hypothesis testing confirms or refutes the statement that the observed findings did not occur by chance alone but rather occurred because there was a true difference in outcomes between these surgical procedures. The concept of statistical hypothesis testing is complex, and the details are beyond the scope of this article.

Another important concept inherent in hypothesis testing is whether the hypotheses will be 1-sided or 2-sided. A 2-sided hypothesis states that there is a difference between the experimental group and the control group, but it does not specify in advance the expected direction of the difference. For example, we asked whether there is there an improvement in outcomes with computer-assisted surgery or whether the outcomes worse with computer-assisted surgery. We presented a 2-sided test in the above example because we did not specify the direction of the difference. A 1-sided hypothesis states a specific direction (e.g., there is an improvement in outcomes with computer-assisted surgery). A 2-sided hypothesis should be used unless there is a good justification for using a 1-sided hypothesis. As Bland and Atlman 8 stated, “One-sided hypothesis testing should never be used as a device to make a conventionally nonsignificant difference significant.”

The research hypothesis should be stated at the beginning of the study to guide the objectives for research. Whereas the investigators may state the hypothesis as being 1-sided (there is an improvement with treatment), the study and investigators must adhere to the concept of clinical equipoise. According to this principle, a clinical (or surgical) trial is ethical only if the expert community is uncertain about the relative therapeutic merits of the experimental and control groups being evaluated. 9 It means there must exist an honest and professional disagreement among expert clinicians about the preferred treatment. 9

Designing a research hypothesis is supported by a good research question and will influence the type of research design for the study. Acting on the principles of appropriate hypothesis development, the study can then confidently proceed to the development of the research objective.

Research objective

The primary objective should be coupled with the hypothesis of the study. Study objectives define the specific aims of the study and should be clearly stated in the introduction of the research protocol. 7 From our previous example and using the investigative hypothesis that there is a difference in functional outcomes between computer-assisted acetabular component placement and free-hand placement, the primary objective can be stated as follows: this study will compare the functional outcomes of computer-assisted acetabular component insertion versus free-hand placement in patients undergoing total hip arthroplasty. Note that the study objective is an active statement about how the study is going to answer the specific research question. Objectives can (and often do) state exactly which outcome measures are going to be used within their statements. They are important because they not only help guide the development of the protocol and design of study but also play a role in sample size calculations and determining the power of the study. 7 These concepts will be discussed in other articles in this series.

From the surgeon’s point of view, it is important for the study objectives to be focused on outcomes that are important to patients and clinically relevant. For example, the most methodologically sound randomized controlled trial comparing 2 techniques of distal radial fixation would have little or no clinical impact if the primary objective was to determine the effect of treatment A as compared to treatment B on intraoperative fluoroscopy time. However, if the objective was to determine the effect of treatment A as compared to treatment B on patient functional outcome at 1 year, this would have a much more significant impact on clinical decision-making. Second, more meaningful surgeon–patient discussions could ensue, incorporating patient values and preferences with the results from this study. 6 , 7 It is the precise objective and what the investigator is trying to measure that is of clinical relevance in the practical setting.

The following is an example from the literature about the relation between the research question, hypothesis and study objectives:

Study: Warden SJ, Metcalf BR, Kiss ZS, et al. Low-intensity pulsed ultrasound for chronic patellar tendinopathy: a randomized, double-blind, placebo-controlled trial. Rheumatology 2008;47:467–71.

Research question: How does low-intensity pulsed ultrasound (LIPUS) compare with a placebo device in managing the symptoms of skeletally mature patients with patellar tendinopathy?

Research hypothesis: Pain levels are reduced in patients who receive daily active-LIPUS (treatment) for 12 weeks compared with individuals who receive inactive-LIPUS (placebo).

Objective: To investigate the clinical efficacy of LIPUS in the management of patellar tendinopathy symptoms.

The development of the research question is the most important aspect of a research project. A research project can fail if the objectives and hypothesis are poorly focused and underdeveloped. Useful tips for surgical researchers are provided in Box 3 . Designing and developing an appropriate and relevant research question, hypothesis and objectives can be a difficult task. The critical appraisal of the research question used in a study is vital to the application of the findings to clinical practice. Focusing resources, time and dedication to these 3 very important tasks will help to guide a successful research project, influence interpretation of the results and affect future publication efforts.

Tips for developing research questions, hypotheses and objectives for research studies

• Perform a systematic literature review (if one has not been done) to increase knowledge and familiarity with the topic and to assist with research development.
• Learn about current trends and technological advances on the topic.
• Seek careful input from experts, mentors, colleagues and collaborators to refine your research question as this will aid in developing the research question and guide the research study.
• Use the FINER criteria in the development of the research question.
• Ensure that the research question follows PICOT format.
• Develop a research hypothesis from the research question.
• Develop clear and well-defined primary and secondary (if needed) objectives.
• Ensure that the research question and objectives are answerable, feasible and clinically relevant.

FINER = feasible, interesting, novel, ethical, relevant; PICOT = population (patients), intervention (for intervention studies only), comparison group, outcome of interest, time.

Competing interests: No funding was received in preparation of this paper. Dr. Bhandari was funded, in part, by a Canada Research Chair, McMaster University.

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94 Tips for Developing Research Questions

What is exploratory research.

Exploratory research starts with a question. But it’s not just any question. Exploratory research uses high quality sources to answer a narrow, focused research question. This type of writing is objective, meaning that the author does not take sides. These types of papers are common in college courses. You may write an exploratory research essay in a first-year composition course, but the skills you learn will transfer to much longer research papers in your major, then perhaps on to a master’s thesis and a doctoral dissertation.

The purpose of exploratory research writing is to inform the reader, and generally, your audience will be an academic one.

How Do I Choose a Topic?

In some courses, your instructor may assign you a topic or a range of topics that you can choose from. But in many other courses, you may have an open topic assignment. Choosing a narrowed, focused topic for your research question will be important to your success. Start by using exploring strategies (brainstorm, cluster, list, freewrite, question) about topics that interest you. The topic should be something that you care about because you will be spending quite a bit of time on it in the next few weeks.

After you’ve generated several possible broader topics, you’ll need to narrow and focus one of your topics. One way to narrow your topic is to do a little background research on the Internet. What sorts of questions have others asked about your topic? Are there any new angles that you can explore? While you should not cite Wikipedia as a source in an academic paper, it can be a great place to do some background research to help you narrow and focus your topic.

This brief video provide a quick guide to the process of developing a narrowed, focused research question that is appropriate for an academic audience:

“Developing a Research Question” by Steely Library NKU is licensed under a Creative Commons Attribution-NonCommercial 4.0 International

As we see, developing the research question is one of the most important and challenging parts of exploratory research.

The video gives us some examples of common problems with research questions:

• Too narrow: When was the Civil War?
• Too broad: Why was the Civil War important?
• Too vague: Is television a bad influence? (on whom? What types of programs? What do you mean by “bad”?)
• A question that can’t be answered by academic research: What happens when we die?

After you’ve decided on a topic idea, you can follow the steps below to narrow and focus our topic and develop an effective research question.

Step One: Do Some Background Research

Collecting a little background information on your topic idea can to help you define and focus your interest into an appropriate topic for an exploratory research essay. You can also find out if your topic is something you want to spend some time with, and if it’s something you can research.

• Jot down a few keywords (terms) related to your topic, then perform some basic searches. Some excellent ideas for collecting background information include the following:
• Scan a few articles in a reliable subject-area or specialized encyclopedias, or online databases the provide REFERENCE overviews.(Like Opposing Viewpoints, CQ Researcher, and Points of View Reference Center). You will find these in the library and online through your library’s web site.
• Try out your keywords in a search engine, such as Google, but don’t go too deep. Remember, you’re just getting a feel for your topic, not doing the research.
• In doing your preliminary research, if you discover that this topic has possibilities, take the time to add additional words to your keyword list.

Collecting background information is not the same as conducting research. At this point you’re just getting a general “feel” for your topic. An hour spent on this step may save you countless hours later.

Step Two: Focus Your Topic

Once you have a topic that you like, you’ll probably need to focus it or narrow it down. Most students start out with topics that are much too broad for their assignments. If your topic is too broad, your research will be much more difficult, and you’ll waste time looking for information that you won’t use.

For example, if you try searching for information on global warming, you will quickly be overwhelmed. Global warming is a large subject, covering a variety of disciplines, topics and issues. How can you narrow this topic?

Brainstorm again.

Jot down all the ideas and questions you might already have about the topic:

• What do you know about global warming? What don’t you know?
• Is there a geographical area you want to focus on?
• Are there individuals or organizations involved in this issue?
• Environmental
• Human element.

It may help to set up a table or chart moving from the general topic to narrower topics:

Brainstorming a Topic

If the chart is too formal for you, you might like making a  mindmap  or  concept map . A whiteboard or a big piece of paper are all you need to make a mindmap. Here’s the same information as above, but in a mindmap:

The secret to mindmapping is to free yourself from rules. Don’t worry about grammar, spelling, or formatting. Just jot down ideas until you can’t think of anymore, then go back and make connections between the ideas. If an idea appeals to you, make it the center idea on a new piece of paper and brainstorm more details.

Step Three: Turn Your Topic Into a Research Question

Dig into your topic to find the question

Once you’ve narrowed your topic to something workable, you need to restate it as a question.  A question requires an answer, and research is all about the search for answers.

Here’s an example:

Broad Topic: global warming

Focused Topic: global warming and world health

Possible Research Questions:

How will changes in the world climate increase health risks for people worldwide?

• What should the U.S. government do to prepare for an increase in climate-related diseases?
• What is the role of the World Health Organization in response to increasing diseases?

Once you have a research question, break it into even smaller questions:

• What climate changes are expected?
• What diseases are most sensitive to climate change?
• What areas of the world are most at risk?
• What statistics are there to prove that health risks are increasing?
• … etc.

You can see that research is basically a quest to find answers to the questions you are asking.

Here is the same activity as above, using the “sticky note” technique:

What Kinds of Sources Should I Use for Exploratory Research?

With this kind of paper, your sources matter. It’s important to rely on high-quality sources. In many cases, your instructor may want you to use at least a few peer-reviewed journal articles. These types of articles often review existing scholarly literature, provide original research, give case studies, or provide expert commentary or perspectives.

The two types of sources you may consider are primary sources and secondary sources. Always make sure you check in with your instructor and read your assignment instructions carefully so that you find and use the right kinds of sources.

Primary sources serve as an original source of information about the topic. In journalism, a primary source can be a person with direct knowledge of a situation, or a document written by such a person. Examples of primary sources include personal interviews, your own original research, newspaper articles, media (such as photos or videos), and primary texts like novels or the Declaration of Independence.

Secondary sources are documents or recordings that discuss information originally presented elsewhere. A secondary source contrasts with a primary source, which is an original source of the information being discussed. A secondary source is one that gives information about a primary source. In this source, the original information is selected, modified and arranged in a suitable format. Secondary sources involve generalization, analysis, interpretation, or evaluation of the original information.

Examples of secondary sources include books and academic journal articles. Your instructor may also allow you to use high-quality journalism sources such as articles in The New Yorker, The Atlantic Monthly, or similar publications, for your assignments. Google Scholar is one way to search for peer-reviewed journal articles (though you should never pay for a source!).

As you begin your research, you may also want to spend some time with your campus librarian to explore resources that are available to help you. For example, as we saw above, CQ Researcher is a database that many college libraries provide. These current-event focused articles can provide you with an objective overview of a potential topic and point you in the right direction for more specific academic sources that you can use in your paper.

Research Question Checklist

These questions will help you to make sure you’ve developed an appropriate research question for your exploratory research essay.

• Does the question deal with a topic that interests me enough to provide my own thoughts and opinions?
• Can the research question be answered easily through research?
• Is the scope of this question something that can be answered in a relatively short 1500-2500 word essay?
• What kinds of information do I need to answer my question? For example, if I decide to research the effects of smartphone use on Millennial romantic relationships, I might need the following types of information:
• Statistics on Millennial smartphone use
• Statistics on Millennial romantic relationships
• Anecdotal evidence (stories about Millennial smartphone use)
• What sources will have the type of information that I need to answer the research question (journals, books, Internet resources, government documents, people)?
• How will I access the sources I need?

Once you know the answers to these questions, you probably have developed an appropriate research question for your essay.

Tips for Developing Research Questions Copyright © 2020 by Liza Long is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License , except where otherwise noted.

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• USC Libraries
• Research Guides

Organizing Your Social Sciences Research Paper

• Reading Research Effectively
• Purpose of Guide
• Design Flaws to Avoid
• Independent and Dependent Variables
• Glossary of Research Terms
• Narrowing a Topic Idea
• Broadening a Topic Idea
• Extending the Timeliness of a Topic Idea
• Academic Writing Style
• Applying Critical Thinking
• Choosing a Title
• Making an Outline
• Paragraph Development
• Research Process Video Series
• Executive Summary
• The C.A.R.S. Model
• Background Information
• The Research Problem/Question
• Theoretical Framework
• Citation Tracking
• Content Alert Services
• Evaluating Sources
• Primary Sources
• Secondary Sources
• Tiertiary Sources
• Scholarly vs. Popular Publications
• Qualitative Methods
• Quantitative Methods
• Insiderness
• Using Non-Textual Elements
• Limitations of the Study
• Common Grammar Mistakes
• Writing Concisely
• Avoiding Plagiarism
• Footnotes or Endnotes?
• Further Readings
• Generative AI and Writing
• USC Libraries Tutorials and Other Guides
• Bibliography

Reading a Scholarly Article or Research Paper

Identifying a research problem to investigate requires a preliminary search for and critical review of the literature in order to gain an understanding about how scholars have examined a topic. Scholars rarely structure research studies in a way that can be followed like a story; they are complex and detail-intensive and often written in a descriptive and conclusive narrative form. However, in the social and behavioral sciences, journal articles and stand-alone research reports are generally organized in a consistent format that makes it easier to compare and contrast studies and to interpret their contents.

General Reading Strategies

W hen you first read an article or research paper, focus on asking specific questions about each section. This strategy can help with overall comprehension and with understanding how the content relates [or does not relate] to the problem you want to investigate. As you review more and more studies, the process of understanding and critically evaluating the research will become easier because the content of what you review will begin to coalescence around common themes and patterns of analysis. Below are recommendations on how to read each section of a research paper effectively. Note that the sections to read are out of order from how you will find them organized in a journal article or research paper.

1.  Abstract

The abstract summarizes the background, methods, results, discussion, and conclusions of a scholarly article or research paper. Use the abstract to filter out sources that may have appeared useful when you began searching for information but, in reality, are not relevant. Questions to consider when reading the abstract are:

• Is this study related to my question or area of research?
• What is this study about and why is it being done ?
• What is the working hypothesis or underlying thesis?
• What is the primary finding of the study?
• Are there words or terminology that I can use to either narrow or broaden the parameters of my search for more information?

2.  Introduction

If, after reading the abstract, you believe the paper may be useful, focus on examining the research problem and identifying the questions the author is trying to address. This information is usually located within the first few paragraphs of the introduction or in the concluding paragraph. Look for information about how and in what way this relates to what you are investigating. In addition to the research problem, the introduction should provide the main argument and theoretical framework of the study and, in the last paragraphs of the introduction, describe what the author(s) intend to accomplish. Questions to consider when reading the introduction include:

• What is this study trying to prove or disprove?
• What is the author(s) trying to test or demonstrate?
• What do we already know about this topic and what gaps does this study try to fill or contribute a new understanding to the research problem?
• Why should I care about what is being investigated?
• Will this study tell me anything new related to the research problem I am investigating?

3.  Literature Review

The literature review describes and critically evaluates what is already known about a topic. Read the literature review to obtain a big picture perspective about how the topic has been studied and to begin the process of seeing where your potential study fits within the domain of prior research. Questions to consider when reading the literature review include:

• W hat other research has been conducted about this topic and what are the main themes that have emerged?
• What does prior research reveal about what is already known about the topic and what remains to be discovered?
• What have been the most important past findings about the research problem?
• How has prior research led the author(s) to conduct this particular study?
• Is there any prior research that is unique or groundbreaking?
• Are there any studies I could use as a model for designing and organizing my own study?

4.  Discussion/Conclusion

The discussion and conclusion are usually the last two sections of text in a scholarly article or research report. They reveal how the author(s) interpreted the findings of their research and presented recommendations or courses of action based on those findings. Often in the conclusion, the author(s) highlight recommendations for further research that can be used to develop your own study. Questions to consider when reading the discussion and conclusion sections include:

• What is the overall meaning of the study and why is this important? [i.e., how have the author(s) addressed the " So What? " question].
• What do you find to be the most important ways that the findings have been interpreted?
• What are the weaknesses in their argument?
• Do you believe conclusions about the significance of the study and its findings are valid?
• What limitations of the study do the author(s) describe and how might this help formulate my own research?
• Does the conclusion contain any recommendations for future research?

5.  Methods/Methodology

The methods section describes the materials, techniques, and procedures for gathering information used to examine the research problem. If what you have read so far closely supports your understanding of the topic, then move on to examining how the author(s) gathered information during the research process. Questions to consider when reading the methods section include:

• Did the study use qualitative [based on interviews, observations, content analysis], quantitative [based on statistical analysis], or a mixed-methods approach to examining the research problem?
• What was the type of information or data used?
• Could this method of analysis be repeated and can I adopt the same approach?
• Is enough information available to repeat the study or should new data be found to expand or improve understanding of the research problem?

6.  Results

After reading the above sections, you should have a clear understanding of the general findings of the study. Therefore, read the results section to identify how key findings were discussed in relation to the research problem. If any non-textual elements [e.g., graphs, charts, tables, etc.] are confusing, focus on the explanations about them in the text. Questions to consider when reading the results section include:

• W hat did the author(s) find and how did they find it?
• Does the author(s) highlight any findings as most significant?
• Are the results presented in a factual and unbiased way?
• Does the analysis of results in the discussion section agree with how the results are presented?
• Is all the data present and did the author(s) adequately address gaps?
• What conclusions do you formulate from this data and does it match with the author's conclusions?

7.  References

The references list the sources used by the author(s) to document what prior research and information was used when conducting the study. After reviewing the article or research paper, use the references to identify additional sources of information on the topic and to examine critically how these sources supported the overall research agenda. Questions to consider when reading the references include:

• Do the sources cited by the author(s) reflect a diversity of disciplinary viewpoints, i.e., are the sources all from a particular field of study or do the sources reflect multiple areas of study?
• Are there any unique or interesting sources that could be incorporated into my study?
• What other authors are respected in this field, i.e., who has multiple works cited or is cited most often by others?
• What other research should I review to clarify any remaining issues or that I need more information about?

NOTE :  A final strategy in reviewing research is to copy and paste the title of the source [journal article, book, research report] into Google Scholar . If it appears, look for a "cited by" followed by a hyperlinked number [e.g., Cited by 45]. This number indicates how many times the study has been subsequently cited in other, more recently published works. This strategy, known as citation tracking, can be an effective means of expanding your review of pertinent literature based on a study you have found useful and how scholars have cited it. The same strategies described above can be applied to reading articles you find in the list of cited by references.

Reading Tip

Specific Reading Strategies

Effectively reading scholarly research is an acquired skill that involves attention to detail and an ability to comprehend complex ideas, data, and theoretical concepts in a way that applies logically to the research problem you are investigating. Here are some specific reading strategies to consider.

As You are Reading

• Focus on information that is most relevant to the research problem; skim over the other parts.
• As noted above, read content out of order! This isn't a novel; you want to start with the spoiler to quickly assess the relevance of the study.
• Think critically about what you read and seek to build your own arguments; not everything may be entirely valid, examined effectively, or thoroughly investigated.
• Look up the definitions of unfamiliar words, concepts, or terminology. A good scholarly source is Credo Reference .

Taking notes as you read will save time when you go back to examine your sources. Here are some suggestions:

• Mark or highlight important text as you read [e.g., you can use the highlight text  feature in a PDF document]
• Take notes in the margins [e.g., Adobe Reader offers pop-up sticky notes].
• Highlight important quotations; consider using different colors to differentiate between quotes and other types of important text.
• Summarize key points about the study at the end of the paper. To save time, these can be in the form of a concise bulleted list of statements [e.g., intro has provides historical background; lit review has important sources; good conclusions].

Write down thoughts that come to mind that may help clarify your understanding of the research problem. Here are some examples of questions to ask yourself:

• Do I understand all of the terminology and key concepts?
• Do I understand the parts of this study most relevant to my topic?
• What specific problem does the research address and why is it important?
• Are there any issues or perspectives the author(s) did not consider?
• Do I have any reason to question the validity or reliability of this research?
• How do the findings relate to my research interests and to other works which I have read?

Adapted from text originally created by Holly Burt, Behavioral Sciences Librarian, USC Libraries, April 2018.

Another Reading Tip

When is it Important to Read the Entire Article or Research Paper

Laubepin argues, "Very few articles in a field are so important that every word needs to be read carefully." However, this implies that some studies are worth reading carefully. As painful and time-consuming as it may seem, there are valid reasons for reading a study from beginning to end. Here are some examples:

• Studies Published Very Recently .  The author(s) of a recent, well written study will provide a survey of the most important or impactful prior research in the literature review section. This can establish an understanding of how scholars in the past addressed the research problem. In addition, the most recently published sources will highlight what is currently known and what gaps in understanding currently exist about a topic, usually in the form of the need for further research in the conclusion .
• Surveys of the Research Problem .  Some papers provide a comprehensive analytical overview of the research problem. Reading this type of study can help you understand underlying issues and discover why scholars have chosen to investigate the topic. This is particularly important if the study was published very recently because the author(s) should cite all or most of the key prior research on the topic. Note that, if it is a long-standing problem, there may be studies that specifically review the literature to identify gaps that remain. These studies often include the word "review" in their title [e.g., Hügel, Stephan, and Anna R. Davies. "Public Participation, Engagement, and Climate Change Adaptation: A Review of the Research Literature." Wiley Interdisciplinary Reviews: Climate Change 11 (July-August 2020): https://doi.org/10.1002/ wcc.645].
• Highly Cited .  If you keep coming across the same citation to a study while you are reviewing the literature, this implies it was foundational in establishing an understanding of the research problem or the study had a significant impact within the literature [either positive or negative]. Carefully reading a highly cited source can help you understand how the topic emerged and how it motivated scholars to further investigate the problem. It also could be a study you need to cite as foundational in your own paper to demonstrate to the reader that you understand the roots of the problem.
• Historical Overview .  Knowing the historical background of a research problem may not be the focus of your analysis. Nevertheless, carefully reading a study that provides a thorough description and analysis of the history behind an event, issue, or phenomenon can add important context to understanding the topic and what aspect of the problem you may want to examine further.
• Innovative Methodological Design .  Some studies are significant and should be read in their entirety because the author(s) designed a unique or innovative approach to researching the problem. This may justify reading the entire study because it can motivate you to think creatively about pursuing an alternative or non-traditional approach to examining your topic of interest. These types of studies are generally easy to identify because they are often cited in others works because of their unique approach to investigating the research problem.
• Cross-disciplinary Approach .  R eviewing studies produced outside of your discipline is an essential component of investigating research problems in the social and behavioral sciences. Consider reading a study that was conducted by author(s) based in a different discipline [e.g., an anthropologist studying political cultures; a study of hiring practices in companies published in a sociology journal]. This approach can generate a new understanding or a unique perspective about the topic . If you are not sure how to search for studies published in a discipline outside of your major or of the course you are taking, contact a librarian for assistance.

Laubepin, Frederique. How to Read (and Understand) a Social Science Journal Article . Inter-University Consortium for Political and Social Research (ISPSR), 2013; Shon, Phillip Chong Ho. How to Read Journal Articles in the Social Sciences: A Very Practical Guide for Students . 2nd edition. Thousand Oaks, CA: Sage, 2015; Lockhart, Tara, and Mary Soliday. "The Critical Place of Reading in Writing Transfer (and Beyond): A Report of Student Experiences." Pedagogy 16 (2016): 23-37; Maguire, Moira, Ann Everitt Reynolds, and Brid Delahunt. "Reading to Be: The Role of Academic Reading in Emergent Academic and Professional Student Identities." Journal of University Teaching and Learning Practice 17 (2020): 5-12.

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