– Rising action (beginning of the story and events leading to the climax)
– The climax (including sensory details and dialogue)
– The falling action (events that happen after the climax)
– Story resolution (a clear ending to the story)
A narrative essay tells a story. Narrative essays share an important experience or life event through storytelling elements and the author's perspective. The story reveals a purpose through the events and details that are shared.
Essential Elements of a Narrative Essay:
Most often, narrative essays tell a story about a personal experience, such as:
The organization and pacing of a narrative essay will have the most impact on the effectiveness of the essay, so it is critical to plan carefully when writing a narrative essay. Writers can follow the steps of the writing process to create a carefully organized and engaging narrative essay. Outlines are created during the brainstorming phase of the writing process. Then writers will write a draft, revise, edit, and publish the final essay to share their personal stories.
Defining a narrative essay.
Meet my great uncle, Jeb. Jeb loves to tell a good story. In fact, his stories are often so good they seem a little too good to be true, if you know what I mean. Take for instance his tale of deep-sea fishing in the Gulf of Mexico. Just before a tropical storm hit, he single-handedly caught the largest red snapper ever seen. But, compelled by kindness, he released it back into the ocean before he thought to take a picture. And then was the time he was asked by NASA to join a team mission to Jupiter...
Turns out, while Jeb's stories may not be the most accurate, they are certainly engaging, which is one of the most important qualities of storytelling, or creating a narrative . Simply put, telling a story is narrating. A narrative essay gives an account of something for your reader. Do you remember your first day of school? What about the first time you rode a bike? If someone asked you to tell him or her about these things you'd be creating a verbal narrative essay.
Now that you see what a narrative essay is, let's talk about the qualities of a narrative essay. A narrative essay most often tells a story from the writer's perspective. The essay defines a specific point of view. All this means is that the narrative essay tells the story how you see it.
Ever heard the saying, there are three sides to every story: yours, mine, and the truth? In a narrative essay you are sharing your side of the story. Because you are telling the story as you see it, sometimes it can be persuasive, like that time you promised the police officer you didn't slow down for the school zone because you simply couldn't see the flashing sign since it was covered by Mrs. Jones' oleanders. It's your side of the story, and you are trying to convince the police officer to see it from your perspective, thus being persuasive and saving you a potentially expensive ticket.
Have you ever had a friend stop to tell you a story where they start setting up all of these details and going on and on, and you're just sitting, waiting, knowing that surely there will be a point, and it never comes? That's something you don't want to happen in a narrative essay. If a narrative is not being persuasive, part of the mission is at least to get you to appreciate the value of the story. There needs to be a point.
As we've discussed, a narrative essay is essentially storytelling. This means the characteristics that make for an engaging story usually make for a good narrative essay as well. Why, even when we're not sure Uncle Jeb is telling the truth, will we still sit for hours to listen about his fishing expedition or trip to Jupiter?
Telling a good story goes beyond just having a beginning, middle, and end. Closely related to having a point, there needs to be a plot that is developed and carried out through the narrative. Basically, a plot is all of the major events of a story working together to give it a point.
One reason we sit and listen to Uncle Jeb as he describes the stormy waters in the Gulf before he caught the red snapper is because we know it's building up to the main idea of his story. It's probably somehow related to the big catch he'll get to soon.
When he does finally make his way to the part of the story where he makes the big catch, that's another essential part of the narrative essay: the climax. Much like your rambling friend, a story or narrative essay without a climax leaves you unsure of the point. The climax is where it all comes together; it's the most important piece of the story and often the most intense and exciting.
Another key element to storytelling is pacing. Think about most action movies you've seen. As they get to really eventful or important parts, you'll notice things start to slow down, sometimes even moving in slow motion. For Uncle Jeb, he'll probably spend a good five minutes telling you all about his big catch, describing the struggle with the line, hoisting the fish into the boat, how it flipped and flopped around on the deck, and so on.
On the other hand, details that aren't as key to the plot move faster. While talking about driving to the marina, getting the boat ready to set sail, and the ride out to his favorite fishing spot, he might just spend a minute or less. While these details help round out the story, they aren't as essential to the plot or climax.
Choosing to spend five minutes, or in an essay, five paragraphs, on one part of the story and one minute on another is exactly what pacing is all about. A good story spends time emphasizing important details, while including, but not necessarily lingering on, less important ones.
Finally, all of these things aren't nearly as effective, or even useful at all, without clear organization. Most often, narrative essays are told in chronological order. We've all walked into a conversation at a point where things didn't really make sense because we missed the beginning.
This is why Uncle Jeb starts out by telling you about stopping for fried chicken for lunch at sea and getting caught in the storm before telling you about catching the giant red snapper using a piece of that chicken as bait when his lures were tossed overboard because of the storm. Otherwise it wouldn't make any sense. Where would the chicken have come from? Why would he not just use regular lures or worms? Not only does telling the story in chronological order make more sense, it works with the plot and helps to build up to the climax.
Although chronological order is typically the best way to organize your narrative essay, there are other ways to tell your story. You might open with a scene from the end of your story before coming back to the beginning to explain how it all happened, flashback style. However you put it together, the most important idea here is to organize your thoughts in some type of logical order that will help your reader follow your narrative.
To wrap up, creating a narrative essay is simply storytelling. The main function of a narrative essay is to share a point of view . This can be persuasive or simply help you appreciate the value of a point made with the story.
Because narrating is storytelling, it's vital to include all of the key parts of a story, too. A plot includes all of the major events of a story that work together to give it a point. These events usually lead up to the climax , or the most important part of the story.
Pacing and organization are key to making all of these elements work. As a writer, you should devote more time and detail to key parts of the story, and tell the story in an order that makes the most sense to your reader - usually chronologically.
After watching this lesson, you should be able to:
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An essay is a highly versatile, non-fictional piece of writing aimed at persuading, informing, or entertaining the reader. It can serve multiple functions, such as taking a stance on topics, disproving widely believed myths, and sharing interesting anecdotes.
There are various styles and types of essay writing that can be used to serve specific functions. In this article, we’ll take a detailed look at the four main types of essays, along with the combinations and derivations of these types. Let us understand what are the different types of essays.
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There are four types of essays you can write depending on the message you want to convey. They include narrative essays, descriptive essays, argumentative essays, and expository essays.
Narrative and descriptive essays aim to tell a story or describe an immersive experience with the help of sensory descriptors. Expository and argumentative essays aim to educate and inform the reader on a particular topic.
There are many more types of essay that are a combination or derivation of these four essay types. Here are the four main types of essays. To help you better understand these essay types, we’ve also constructed relevant example essays.
A narrative essay is a type of writing that involves telling a story using either highly specific or open-ended prompts. It is a form of personal and creative nonfiction that tests your ability to build up your story in a well-structured format. The use of storytelling techniques such as similes, metaphors, alliteration, imagery, and dialogue is common in narrative essay writing.
It typically begins with the introduction of the settings and characters of the story. The body consists of the highlights of your life, often described with the help of vivid imagery. The conclusion includes reflections on the meaning or significance of the events, as well as any lessons learned or insights gained from experience.
A personal statement is one example of a narrative essay, where you tell a story about yourself in order to convince the reader of your suitability for a particular role or position.
Let’s understand the structure of a narrative essay better with the help of this example:
My First Job as a Server
My first job as a server was a crash course in hard work, patience, and resilience. I was eager to work and earn my own money, but I had no idea what I had signed up for.
I soon discovered that this job was no walk in the park. I had to constantly be on my feet, multitasking and juggling multiple orders at once. But with the help of my manager and fellow servers, I was quickly able to learn the ropes.
One of the biggest challenges I faced was being patient with irate customers. Initially, their harsh words made me doubt my abilities. But, over time I developed a thick skin and became immune to their comments.
These experiences taught me to be patient with myself as well as with others. I developed a sense of empathy, that I never would have otherwise and learned not to take things personally. Due to the fast-paced restaurant environment, I also learned how to multitask and manage my time efficiently.
Looking back, I can confidently say that these experiences shaped me into the person I am today. These lessons have stayed with me throughout and continue to influence the way I approach challenges.
A descriptive essay aims to provide an immersive experience for the reader by using sensory descriptors. Unlike a narrative essay, which tells a story, a descriptive essay has a narrower scope and focuses on one particular subject or aspect of a story.
For example, a descriptive essay about a beach may describe the warmth of the sand underfoot, the sound of the waves crashing against the shore, the salty smell of the ocean breeze, and the taste of saltwater on the lips. These sensory details bring the reader into the experience and allow them to imagine themselves in the setting.
One key tip for a descriptive essay is to choose your words carefully, using language that is both specific and evocative. By doing so, you can create a strong emotional connection between the reader and the subject of the essay. The goal is to make the reader feel as though they are a part of the setting, experiencing it firsthand.
Let’s understand this in more detail with the help of an example:
Cherry Blossoms in Japan
Japan’s cherry blossom season is a magical time of year when the country is covered in a sea of pink and white petals. The colors are striking and seem to change with the light and angle of the sun.
The soft, delicate petals dance in the wind, filling the air with a sweet fragrance that can be smelled everywhere. The sound of the petals rustling and swaying in the breeze is soothing and calming.
Families and friends gather beneath the trees, enjoying picnics and drinks, adding to the festive atmosphere. The taste of the cherry blossom is subtle but distinct, and many Japanese sweets and drinks are flavored with sakura.
The essence of the cherry blossom is hope and renewal, reminding us of the fleeting nature of life and the importance of savoring each moment. It is a time when the entire country comes together to celebrate life’s beauty and the present moment.
Witnessing the cherry blossom in Japan is a sensory feast that evokes feelings of joy, wonder, and gratitude. It is an unforgettable experience that should not be missed.
An argumentative essay is an extended argument that aims to persuade the reader to adopt a particular stance based on factual information and statistics. It is one of the most common forms of college essays.
The purpose of an argumentative essay is to present a well-reasoned and well-supported argument in favor of a particular position. You must provide relevant evidence, logical reasoning, and convincing arguments to support your stance. The goal is to convince the reader to accept your point of view.
To write an effective argumentative essay, you must conduct thorough research. This involves gathering reliable sources of information, analyzing it, and synthesizing it into a coherent argument. You should also consider counterarguments and address them in your essay to strengthen your position.
Let’s take a look at an example:
The Power of Positive Reinforcement
Positive reinforcement is a powerful tool for motivating individuals and increasing performance efficiency. It involves rewarding desired behavior, rather than punishing negative behavior. Research has shown that positive reinforcement can be highly effective in both school and workplace settings.
In a study conducted by the University of Melbourne, researchers found that students who received positive feedback from their teachers were more likely to be engaged and motivated. They were also more likely to participate in class and have better academic performance.
Similarly, in a corporate setting, positive reinforcement has been shown to improve employee morale and job satisfaction. A study by the Society for Human Resource Management found that 89% showed high levels of motivation when their achievements were recognized and appreciated. Additionally, 86% of employees showed increased job satisfaction.
Positive feedback, also helps individuals think creatively and develop strong problem-solving skills. A study conducted by the University of Illinois involved participants engaging in a brainstorming task, where some were provided with positive feedback and others were not. The results showed that those who received positive feedback demonstrated significantly greater creativity and better problem-solving abilities than those who did not.
Positive reinforcement is proven to be powerful tool that should be implemented in both academic and corporate settings. It not only improves academic and workplace achievements but also promotes creativity and problem-solving skills.
An expository essay is a common format used in school and college exams to assess your understanding of a specific topic. The purpose of an expository essay is to present and explore a topic thoroughly without taking any particular stance or expressing personal opinions.
An expository essay does not require an original argument and requires less research as compared to an argumentative essay. However, you should be able to cover a topic from all angles and provide factual information to support your argument. You should also be able to structure your essay in a well-organized, logical format, with a clear introduction, body, and conclusion.
The term “expository essay” is an umbrella term used to describe several different types of essays. They include classification essays, definition essays, compare and contrast essays, and cause and effect essays.
The Legacy of Thomas Edison
Thomas Edison was one of the most important inventors in history, credited with over 1,000 patents during his lifetime. He was born in Ohio in 1847 and grew up in Michigan, where he received very little formal education. Despite this, Edison showed a strong interest in science and technology from an early age and began conducting experiments in his spare time.
In his early career, Edison worked as a telegraph operator and began to develop his own inventions, including an improved stock ticker and a quadruplex telegraph system. In 1877, he invented the phonograph, a device that could record and play back sound. This invention helped establish Edison as a leading inventor and made him a household name.
One of Edison’s most famous inventions was the incandescent light bulb, which he developed in the late 1870s. This invention revolutionized the way people lived, allowing them to work and live comfortably even after sunset. Edison’s work on the light bulb led to the development of the electrical power grid, which helped bring electricity to homes and businesses across the country.
Throughout his career, Edison remained committed to the idea of practical invention, focusing on creating devices that would have a real impact on people’s lives. He famously said, “Anything that won’t sell, I don’t want to invent. Its sale is proof of utility, and utility is success.”
Overall, Thomas Edison’s impact on the world of invention and innovation cannot be overstated. His inventions helped transform the world and set the stage for many of the technological advances that we enjoy today.
Now that we’ve looked at the four main types of essays, let’s take a look at the combinations and derivations of these types.
These different types of essays include:
These types of essays aim to convince the reader to adopt a particular viewpoint. They achieve this by using personal anecdotes and experiences, which are backed up by factual evidence. Although they share some similarities with argumentative essays, persuasive essays place greater emphasis on emotion and personal narratives, on top of providing factual evidence.
Persuasive essays follow three methods of persuasion: Ethos, pathos, and logos. These methods are utilized to effectively convince the reader to adopt a particular viewpoint.
Here’s an example:
Importance of Mental Health Days in Corporate Settings
Employees need mental health days for their overall wellbeing and productivity. According to the World Health Organization, one in four people globally are affected by mental health disorders, which can lead to absenteeism, presenteeism, and decreased productivity in the workplace.
Taking a mental health day can provide a necessary break from work-related stress and allow employees to focus on their mental well-being. It can help prevent burnout and reduce the risk of developing serious issues such as depression or anxiety. Employees who feel supported in taking mental health days are more likely to return to work feeling refreshed and recharged, leading to increased productivity and creativity.
Furthermore, promoting mental health days in the workplace can foster a culture of transparency and support. When employees feel comfortable discussing their concerns with their employers and colleagues, it creates a sense of trust and understanding. This can lead to a more positive work environment and a higher level of employee morale.
In conclusion, mental health days are not a luxury, but a necessity for maintaining employees’ mental health and wellbeing. Employers who recognize the importance of mental health days and actively promote them in the workplace can create a more productive, positive, and healthy work environment for their employees.
A critical essay is not necessarily an evaluative piece of writing, but rather a thoughtful and analytical approach to interpreting a work of art. Through this process, you can provide valuable insights that enhance the reader’s appreciation and understanding of a piece.
These types of essays are common projects assigned to students in school or college. They involve the analysis and interpretation of a text or a visual medium. It goes beyond criticism despite the negative connotation of the term “critical”. It analyzes themes, characters, plots, and other crucial aspects to gain a deeper insight into the message or purpose of a literary or visual piece.
The critical essay-writing process involves actively reading or observing a piece of art or literature and forming a central idea or thesis statement on the basis of these observations. The body paragraphs consist of topic sentences that bolster the thesis statement, along with pieces of evidence proving these statements. The conclusion consists of the summary of the most impactful parts of your essay along with a powerful concluding statement.
While writing a critical essay or literary analysis essay , it is crucial to inspect every little aspect of a piece. For example, when writing a critical essay on a poem, it is essential to analyze its structure, the specific use of language, and the various literary devices used by the poet. By examining these elements, you can effectively explain its intended message.
Take a look at an example:
The Surreal Narrative of Virginia Woolf’s A Haunted House
Virginia Woolf’s A Haunted House is a surreal narrative that explores the interplay of light and shadow, the instability of time, and the haunting silence of an old house. The narrator’s state of mind is between sleep and wakefulness, which is reflected in the hazy lighting of the setting. The events of the night are narrated in the present tense, while the narrator’s waking hours are narrated in the past tense, heightening the sense of eeriness. The story takes place inside the narrator’s mind, bearing an imprint of their unconscious.
The provocation that “nothing really happens in A Haunted House” is inappropriate because it assumes there is one absolute reality in which events naturally unfold. In Woolf’s essay Modern Fiction , she reflects on the essential thing one looks for in fiction, which is often lost due to stagnant literary conventions like plot. Woolf rejects the realistic mode of storytelling to find a better form for the essential thing, which she creates out of the consciousness of her narrator.
One may argue that the narrator’s consciousness imagines the disembodied selves of old writers as the ghostly couple and gives form to “the light in the heart” when the ghosts bury it inside the house. The act of giving form to “the light in the heart” connects the new writer to the ghostly selves of old writers. These are the things that happen in the story.
In conclusion, the surreal narrative of A Haunted House is an exploration of the interplay of light and shadow, the instability of time, and the haunting silence of an old house. Through her rejection of stagnant literary conventions and the creation of a new reality shaped by the consciousness of her narrator, Woolf gives form to “the essential thing” in fiction.
These essays provide an opportunity for you to share your personal insights, opinions, and reflections on an experience. They are highly creative and typically employ the first-person point of view.
Through this form of writing, you can take the time to reflect on the meaning and significance of certain life events and their impact on you. It also allows you to share your key takeaways or lessons you’ve learned from these events.
Here’s an example:
A Trip to My Home Country
My trip to Kenya, my home country, was an eye-opening experience that left a lasting impact on me. As a Kenyan-American, I had grown up hearing stories about my parents’ home country, but nothing prepared me for the reality of it. The vibrant colors, the delicious smells, and the welcoming people all contributed to a truly inspiring trip.
One of the most memorable moments was visiting a rural village and meeting a group of young girls who were determined to receive an education. Despite facing significant obstacles, such as the societal pressure to prioritize marriage over education, these girls were highly committed to their goals. It was truly inspiring to see their resilience and made me reflect on my own privileges and opportunities in life.
The trip also made me realize the importance of preserving one’s cultural heritage. As a Kenyan American who was born and raised in the United States, I had never fully appreciated the richness and diversity of Kenyan culture. However, being immersed in it made me realize the importance of keeping these traditions alive.
Overall, my trip to Kenya inspired me to be more appreciative of my cultural heritage, to work towards social justice and equality, and to never take my privileges for granted. It was a truly life-changing experience that will stay with me forever.
The next step to creating a perfect essay is thorough editing. You can either choose to edit it yourself or make things easier for yourself by consulting a professional essay editing service . Which you all the best in your essay-writing journey!
Keep reading with more resources from your loyal editors and proofreaders:
What are the four elements of an essay, what are the three stages of essay writing, which is the most common type of essay in colleges, how do i identify different types of essays.
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Essay Writing Guide
Types Of Essay
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Are you a college or high school student ready to start on a journey through the fascinating world of essay writing ? Brace yourself because you'll encounter a variety of essay types that will challenge your writing skills and creativity.
Picture this: You're handed an assignment, a blank canvas on which to express your thoughts and ideas. But here's the catch – your teacher won't always specify the type of essay you should craft. It's up to you to solve the riddle hidden within the assignment question.
But fear not!
In this blog, we'll discuss the four most common types of essays you're likely to encounter during your academic years. While these essays may share a common foundation and structure, each possesses its own unique characteristics. Let’s get started!
When it comes to academic writing, understanding the different types of essays is essential. Each type serves a distinct purpose and requires a specific approach. Let's explore these essay types along with their descriptions and example prompts in the table below:
Formulating arguments, critical thinking, persuasive writing. | Argue for or against the implementation of stricter gun control laws in the United States. | |
| Sensory Description, Imagery, Figurative Language | Describe a place you visited recently and explain why it left a lasting impression on you. |
Informative Writing, Research, Clarity | Explain the causes and effects of climate change, and discuss its impact on the environment and society. | |
Storytelling, Narrative Structure, Engagement | Describe a memorable childhood event that had a significant impact on your life. |
Understanding these major types of essays and the skills they assess will empower you to approach your academic writing with confidence. Depending on your assignment's requirements, you'll be better equipped to choose the appropriate essay type and showcase your writing abilities effectively.
Each type offers a unique opportunity for you to express your ideas, and arguments and perfect your specific writing skills.
Here are the key types of essay formats explained in detail, along with examples to enhance your understanding.
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An argumentative essay is an essay type that presents a well-structured argument supported by evidence and reasoning. The primary goal is to engage the reader in a discussion, provide evidence, and logically demonstrate why a particular viewpoint is more valid.
In simple words, the writer must provide evidence and remain consistent in their stance. While argumentative essays present both sides of an issue, they strongly support one perspective.
Argumentative Essay Example
Before beginning the writing process, it is better to go through some expertly crafted argumentative essay examples . This approach enables you to grasp the argumentative essay outline and writing style more effectively.
A descriptive essay is a form of writing that aims to immerse readers in a sensory-rich experience. Unlike informational or persuasive essays, its primary goal is to vividly depict a person, place, object, event, or experience. The descriptive essay must evoke the senses and emotions of the reader. In simple terms, the reader should see what you saw and feel what you felt. To make it better, you can use several literary devices such as;
All of them help in making the experience and your essay better.
Descriptive Essay Example
Creating a perfect descriptive essay for an assignment is not difficult if you go through some expert descriptive essay examples first.
Need more examples? Read our Descriptive Essay Examples and Writing Tips blog to get inspired!
An expository essay is a type of writing that provides clear and objective explanations of a topic without expressing personal opinions. It aims to inform and educate by presenting factual information and analysis.
Therefore, it is important that you make a focused outline and stick to it throughout the process.
An expository essay incorporates a wide array of essays such as:
Expository Essay Example
Looking for more sample essays? Check out our Expository Essay Examples blog and take inspiration from a range of expository essays!
A narrative essay is a type of academic writing that tells a story or recounts a personal experience. Unlike other essays, its primary purpose is to engage and entertain the reader through storytelling.
Narrative Essay Example
Wondering how to get your story into an interesting narrative? Learn the best way to write a perfect narrative essay with the help of expert narrative essay examples.
For more examples visit our blog on narrative essay examples .
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In addition to the major types of essays discussed earlier, there are several other specialized types that cater to specific audiences. These essays provide diverse avenues for writers to communicate their ideas effectively.
We will go through these essay types here.
A persuasive essay is another type of academic essay. In this essay type, the writer utilizes logic and reasoning to show one’s idea is more convincing than another idea.
In writing a persuasive essay, the main aim is to persuade the reader to accept a certain point of view. The presented argument or claim must use solid evidence and sound reasoning by stating facts, examples, and quotes.
Persuasive Essay Example
Since persuasive essays are the most common type of essay, it is essential to get familiar with their writing style. For that, here is an interesting persuasive essay example that you can explore for your better understanding.
Read our persuasive essay examples blog for more samples!
An analytical essay is a type of academic essay in which the writer analyzes a topic bit by bit. Writing an analytical essay is not about convincing readers of your point of view. But wanting readers to agree with what you have written.
So, there is no need to use strong persuasive language in an analytical essay. Rather you should aim to provide enough analysis to make sure your argument is clear to the readers.
Analytical Essay Example
Let’s take a look at a sample analytical essay:
Read our analytical essay examples blog if you are looking for more sample essays!
A reflective essay type of essay requires you to examine your personal experiences through self-reflection. In the process of writing a reflective essay, you provide insight into what you have gained from those experiences.
What makes reflective essays different from other essay types is the fact that it examine the past experience from the present. Reflective essays take the reader through a journey of self-growth.
Reflective Essay Example
The following reflective essay example will help you get a clear idea of how to structure your analytical essay.
It is a form of a textual analysis essay in which the student examines and analyzes a persuasive text. It is like an essay, speech, or visual art and analyzes the rhetorical devices used in it. Writing a rhetorical analysis essay is different from writing other essays because it will be more than adding facts only.
Rhetorical Analysis Essay Example
Here is a rhetorical analysis essay example that will help you learn better.
Check out our rhetorical analysis essay examples blog for more samples!
Literary Analysis Essay
A literary analysis essay is based on close reading and analysis of a work of literature like poetry and novel. It identifies different literary factors like themes, setting, characters, setting, and the kind of language used in it. A literary analysis essay has the same 5 paragraphs as any other essay but the main subject and topic are different.
Need help with your literary analysis essay? Below is a sample essay to help you understand better.
Summing it Up! Now you know what are the different types of essays in academic writing that you are most likely to get assigned. However, if you still find it difficult to compose your essay, leave your piece of writing to our experts.
Whether you need an argumentative essay, narrative essay, descriptive essay, or expository essay we are here to help. Our expertise extends to all types of essays, ensuring that your academic writing needs are met with precision and excellence.
Request essay help today and let our experts assist you in writing A+ grade essays within your specified timeline!
What is the most important element in any essay.
A thesis statement is the most important part of any essay. Other than the research itself, the thesis statement is the most important part of an essay or research paper. A thesis statement summarizes the main point and essence of the argument.
Usually, university students get argumentative kinds of essays. No matter what kind of essay you write, you will need to develop an argument.
Here are some kinds of essays and the kind of arguments added to them.
Besides, there are a number of different kinds of argumentative and analysis essays.
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Essays are concise pieces of writing that present information in a comprehensible, straightforward manner. The traditional structure of an essay begins with an introduction, uses topic sentences, and concludes with a conclusion that restates the thesis.
Table of Contents
Diverse essay types demand different writing abilities, such as the ability to inject the figurative language into a personal essay to make it come to life or to critically analyze a complex issue in an analytical essay in order to find a solution.
The length and format of essays also vary, with some spanning pages and others neatly fitting into just a few paragraphs. Before you are required to write these types of essays, familiarize yourself with them. You will become a skilled essayist once you comprehend how they differ and how they are similar.
In this article, we provide you with a list of the most prevalent essay types.
Understanding the different types of essays that make up the majority of your high school, college, and university assignments is a smart place to start when considering how to write one.
Essays can be categorized into a wide variety, but the four main types of essays are argumentative, expository, narrative, and descriptive essays. Let us take a detailed look at these four main types of essays with examples.
The four primary methods/ types of essays that are typically required in academic settings are as follows (according to Purdue Online Writing Lab), and the majority of the essays you will ever write in your life will roughly fit into one of these categories:
The majority of the essays you will ever have to write in your existence will come under one of these four categories, which are the norm in academia.
These are four different ways to convey an essay’s idea rather than four unique essay genres. Of the nine conventional rhetorical modes, which also include techniques like classification and process analysis, these four are the most frequently employed.
These are most likely the types of essays you may encounter and the standard essay style needed for exams.
When writing an expository essay, you will go deeper into a subject or issue to develop an idea, analyze supporting data, and then organize an “exposition” on the concept.
Depending on the writer’s objectives, expository essays can take a variety of forms including:
Watching The Thinderstoem
Over the open ocean, I observed a thunderstorm. Only thick, heavy clouds and a roiling tide could be seen at the start, and everything was quiet. I was standing on my balcony looking out toward the horizon when I heard a quiet thunderclap. The clouds began to shut over the following few minutes and reflected lightning lit up the undulating ocean. The sun was obscured by the thunderheads, casting shadows across the scene. For a very long period, there was calm.
I turned to look up just as the first thunderclap struck clearly. It shone against the sky and the water, and when I blink, I can see its outline in perfectly reversed colors. Thereafter, more. Thunder appeared to be struggling to keep up as it rumbled and stalled. Suddenly, the clouds appeared to be tearing apart, and patches of dazzling blue gleamed above the gloomy water.
I then looked down and observed the waves. Every bolt was met with a brief period of surface-spreading light. I could hear the waves smashing as they became more violent, rising high.
Then the rain started. It deluged the sea and soaked the sand all at once and in sheets. I could only see the lightning as bursts of light since the fog was so thick. The rain was so intense that it drowned out the thunder. Everything was rhythmic light and shadow, quiet and sound, and all five senses were combined into one experience.
It abruptly came to a standstill. The storm broke out. Clouds began to separate like curtains. Still falling, but much more subtly now. With the exception of one signature, it appeared as though there had never been a storm. A nearly ferociously vivid rainbow covered the sky and the lake. The horizon was once again visible.
Click here for an in-depth understanding of exploratory essays and how to write them ?????
These essays are comparable to expository essays, but they are typically far more in-depth and support their arguments with well-researched qualitative and quantitative data (acquired via primary or secondary sources). An argumentative essay’s goal is to establish a viewpoint or position on a subject by offering justifications and proof.
An argumentative essay is typically written for a higher-level audience, such as high school or university. This implies that you will have to conduct some research, make some notes, and probably refer to your lecture notes.
Having chocolate milk in class?
I disagree that chocolate milk should no longer be served in school cafeterias. Do people believe that chocolate milk's sugar content is unhealthy, according to Chocolate Milk in School Cafeterias? They want to remove it from the dining halls. This is not a smart move.
The options available to children purchasing lunches in the cafeteria are limited. They could be limited to a single main course or veggie. They can then select chocolate milk in place of white milk. They might eat extra potato chips, cookies, donuts, and other junk food if they are unable to make a decision. Many kids just purchase junk food for lunch.
Compared to Coke or Gatorade, chocolate milk is preferable. When bringing a lunch, children must purchase a beverage; instead of purchasing milk, these children might bring a sugary beverage.
Even though chocolate milk contains some sugar, it is still preferable to other beverages. It still has vitamins and minerals, so that's a plus. Although some kids just don't like white milk, I believe it is preferable for youngsters to at least drink some milk than none at all. The American Heart Association and the American Academy of Pediatrics both say this, and I agree!
For an in-depth understanding of argumentative essays, click here. ??????
As the title suggests, the focus of this essay is language in general, specifically adjectives, similes, and metaphors. The goal of these essays is to describe the topic you are requested to write about as vividly as you can. You will need to include an introduction, body, and conclusion, just like in an expository essay.
A descriptive essay, however, differs from other types of writing since it requires you to describe a specific object in great detail. The other types of essays may include description, but they typically require a little more, such as an argument, whereas a descriptive essay only provides a detailed description of something, with the thing being described serving as the main focus rather than an argument.
Parents' view of university education in my country
Teenagers in my nation do not work because they are too busy studying. For teenagers, playing the character of a student and a good student is paramount. Making your parents proud is crucial, as is competing for top colleges and employment.
Families and parents believe that it is crucial for kids to study very hard, very long, and without breaks in order to achieve the best grades possible. Only a small percentage of the population in my country can attend university since there are so few open spots.
Therefore, the pupils who perform best in school are the ones who attend universities. The top employment goes to students who attend the best universities. Choosing the right university will allow you to unwind.
It's crucial to make your parents happy. In the 1950s, while our nation was at war, our parents struggled mightily to rise above it. The nation was empty. Like in Japan, parents here put in long hours at work, and pupils here are expected to work hard. The family is honored for their labors. Top marks are crucial, so parents may be proud of their son's diligence.
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Again, a narrative essay is a more personal piece of writing where your point of view is made apparent to the reader, contrary to what the title might imply. These articles may take the form of stories or be referred to as “creative non-fiction.” In these essays, the first-person pronoun “I” is frequently used.
Narrative essays, which are frequently the closest thing to works of journalism, must also have a distinct introduction, body, and conclusion that are filled with brief language. You are probably well on your way to being a successful journalist if you are able to write a compelling narrative essay.
Thinking in a Systems Approach
A child's death is always tragic. Only a few hours after giving birth, one of my sisters lost her first two children, twins. I learned from how my family members handled this incident that even those who were raised with the same ideas and ideals might have very diverse perspectives on the world.
My sibling was delivered early. We weren't shocked to find that her first pregnancy would not proceed to term because she arrived a month early than she should have. However, the fact that the infants would arrive two months early rather than just one upset us.
We had little expectation that they would live a long life because their prospects of survival were slim. My role in the situation was quite limited because I lived several hundred km apart, but I worried and wept with everyone else. The full extent of my sorrow for my sister and the rest of my family did not reach me until a few years later when I saw my sister at a family reunion.
That's when I realized how much hope, disappointment, and grief those two little girls' incredibly brief lives had brought to our family. At that point, I genuinely felt sad for both my sister and myself.
At about the same time, I realized that our collective perspectives on the incident varied. My mother was at one extreme and I was at the other, creating a type of polarization.
I'm a devoted Mormon, as is my mother. We both hold the same beliefs about God, including that we were all in God's presence before coming to Earth, that God has a plan for our salvation, and that if we live righteously, we can return to God. We also hold to the doctrine of foreordination, which holds that God assigns particular individuals to particular jobs on Earth.
I eventually realized that our differences stemmed from what I like to refer to as system orientation. We both practice religion, however, my mother exclusively practices religion, whilst I also practice science. She believes that religion is the only rational and consistent explanation for everything, particularly the loss of a baby.
In my worldview, which integrates religion and science, God may exist, but he need not be in charge of everything. Many events, such as infant deaths, take place within his plan without being specifically mentioned in it. Understanding and respecting my mother's viewpoints as well as my own and feeling better about them are made possible by looking at it in this way.
Click here for an in-depth look at narrative essays ?????
There are 4 main types of essays
Using one of these four rhetorical devices may be required of you when writing an essay. You might be required to write an argumentative essay on whether or not a new college policy should be implemented.
You would convey your stance by using persuasive writing tactics in your essay, such as by outlining your opinion of the proposed legislation and how it is likely to affect society.
You can better grasp the texts you work with by having a better understanding of the four primary forms of writing. When reading an essay, try to determine the writing style the author is using by focusing on the essay’s structure, tone, vocabulary, and method of presenting the main idea.
Here we analyze the 4 types of essays available:
Your emphasis in a personal essay is on something that has affected you personally. It may be a current issue, a historical occurrence, or a more comprehensive examination of how many situations and events have molded you into the person you are now.
Personal essays frequently use narrative writing strategies. However, depending on the subject matter and thesis of the essay, authors may also use expository or descriptive tactics. Argumentative, comical, and college application essays are just a few examples of different genres of writing that can overlap with personal essays.
Some of the most well-known political essays may be familiar to you from what you studied in history class. These essays are works by eminent philosophers from the past and the present that address society and ideal forms of government.
In a political essay, the author discusses the current situation and suggests solutions, occasionally using historical examples of situations or solutions that are analogous to the current one. Political essays typically fall under the categories of informative or persuasive writing.
Essays that compare and contrast two things are probably one of the essay types that students write the most. In this style of essay, the author contrasts and compares two subjects in order to highlight the main distinctions and similarities between them.
The content of compare-and-contrast essays is typically revealed through the similarities the author draws, making them expository writing assignments. When comparisons are used to persuade the reader to adopt a particular perspective, they can also be considered persuasive writing pieces.
Essays you write in college may not always qualify as college essays. Actually, you’ll write all of your college essays before you enroll in a college unless you later go to graduate school or another type of specialized academic program.
A concise personal essay that emphasizes your personality traits and life experiences that make you the perfect fit for the college to which you are applying is known as a college application essay or personal statement.
Essays that analyze a topic in-depth focus on its essential elements and draw conclusions after carefully analyzing these elements. An analytical essay regarding a book’s topics or an argumentative essay’s ideas can be required of you. The purpose of analytical essays, which are examples of expository writing, is to present facts by interpreting content.
An analytical essay does not attempt to persuade the reader to adopt a particular viewpoint. Instead, the author gives a piece of media, such as a short story or movie, and analyzes its theme by going over the various ways it conveys that theme.
As the name implies, you argue in an argumentative essay.
You specifically make an argument for or against a certain viewpoint. For instance, your task might be to advocate for or against your school’s rule prohibiting students from enrolling in more than two AP courses annually and to back up your arguments with facts.
You might use statistics showing a correlation between a student’s enrollment in AP courses and their typical AP test results or the amount of homework an AP course requires to support your argument that it’s a good idea.
Argumentative essays that are well-written don’t rely on emotional appeal. Instead, they use evidence—statistics, facts, and logic—to persuade readers of the validity of their ideas. Argumentative essays are typical examples of persuasive writing.
As the name suggests, this sort of essay aims to make the reader laugh and be entertained. A comical essay could describe an amusing incident in the author’s life or it might be a political essay that makes political commentary through satire. A humorous essay is one that is both entertaining and academic.
Essays that are humorous frequently rely more on tactics used in narrative writing, such as metaphors and descriptive language, than they do on other essay-writing strategies. Hilarious essays frequently take the form of descriptive articles that employ hyperbole, irreverence, or quirky language to communicate a humorous perspective on the subject matter.
We hope by reading to this point, you now know how to write an essay that gets all the accolades and grades you deserve.
What are you waiting for now that you are aware of the various essay types and how to compose them? Start working on your essay right away.
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The photographic essay, also called a photo essay or photo story, is a powerful way for photographers to tell a story with their images. If you are interested in creating your own photo essay, this article will guide you through the whole process, from finding a story to shoot to the basics of crafting your first visual narrative.
What is a photo essay.
A photo essay tells a story visually. Just like the kind you read, the photo essay offers a complete rendering of a subject or situation using a series of carefully crafted and curated images. Photo stories have a theme, and each image backs up that overarching theme which is defined in the photo essay’s title and is sometimes supported with text.
From documentary to narrative to essay, photo stories are designed to move their audience, to inspire a certain action, awareness, or emotion. Photo stories are not just a collection of cool photos. They must use their visual power to capture viewers’ attention and remain unforgettable.
In the “old days”, that is, before 1948, magazines ran photo stories very different from what we know today. They were staged, preconceived by an editor, not a truthful observation of life. Along came a photographer named W. Eugene Smith, who worked for Life magazine.
Deciding to follow a rural doctor for six weeks, he gathered material for a photo essay that really showed what it was like to be in that doctor’s shoes, always on the go to help his scattered patients. Smith’s piece, “ Country Doctor ,” shook other photographers out of their scripted stupor and revolutionized the way photographers report what they see.
From then on, photojournalism gained life and an audience through the lenses of legends like Robert Capa, Dorothea Lange, David “Chim” Seymour, Gordon Parks, Werner Bischof, and Henri Cartier-Bresson. The Vietnam War provided many examples for photo stories as represented by Philip Jones Griffiths, Catherine Leroy, and many more.
More recently, photo stories have found a sturdy home online thanks to the ease of publishing a series of photos digitally versus in print. Lynsey Addario, Peter Essick, and Adam Ferguson represent a few of the photographers pushing visual storytelling today.
Photo stories exist all around, right in the midst of everyday life and in the fray of current events. A good place to begin developing a photo essay is by choosing a general theme.
The best expression comes from the heart, so why not choose a topic that interests you. Maybe it’s a social issue, an environmental one, or just something you’re curious about. Find what moves you and share that with the world.
The more you’ve lived, the more you have to tell. This doesn’t necessarily mean age, it can also refer to experiences, big and small. If you know a subject better than most, like what it’s like to recover from a car crash, you’re an expert on the matter and therefore you have a story to tell. Also, consider the things you read and see or watch, like news or history, and incorporate that into your search for a story.
Problems abound in the world. But so do solutions. Photojournalists can present either, or both. Have a look at something that’s wrong in society and show why it’s a problem. Or find a problem that’s been resolved and show the struggle it took to get there. Even better, take your time shooting your story — sometimes it can take years — and document how a wrong is righted.
One of the most popular formats, day-in-the-life photo stories present microcosms of life that relate to the bigger picture. In a similar vein, behind-the-scenes photo stories show viewers what life is really like for others, especially in situations that are difficult or impossible to access. Events represent another simple yet powerful theme for documenting and storytelling with a camera.
Most photo stories concern people. If it’s about something like the environment, for example, the photo story can showcase the people involved. In either case, the impactful photo story will present the challenges and dilemmas of the human condition, viscerally.
There are three general types of photo stories.
Narrative deals with complications and their resolution, problems, and solutions. If there appears to be no resolution, at least the struggle to find one can provide material for a photo essay. Some sort of narrative thread must push the story from beginning to middle to end, just like what you see in a good movie.
A good story also requires action, which in this case must be visual. Good stories are page-turners, whether they’re a Kerouac tale or a series of photos demonstrating the difficulties of single parenting. Adventure stories are one good example of photographic narrative storytelling.
The term “photo story” is generally used interchangeably with “photo essay”, but some photographers hold that there are subtle differences between the two. The essay type of photo story implies opinion, they argue. Essays make a point. They are the opposite of facts-only news. A photo story essay makes a case for something, like showing the danger and consequences of illegal fireworks or advocating for the preservation of a forest.
On the other hand, documentaries lack opinion. Their purpose is to inform without adding judgment. Documentaries present the facts and let viewers decide. They illustrate something that’s occurring but they don’t always include a narrative story or an opinionated approach. Historical places, current events, and unique lifestyles always make for good documentary photo stories.
Several elements come into play when putting together a photo essay. Once you’ve found a theme, it’s time to give your project a name. While out shooting, jot down titles that come to mind. Consider the title a magazine headline that explains in few words what the whole story is about.
Choose your photos according to whether or not they relate to and support the photo essay’s title. Reject those photos that don’t. If your collection seems to suggest a different angle, a different title, don’t be afraid to rename it. Sometimes stories develop organically. But if your title can’t assemble and define your selection of photos, maybe it’s too vague. Don’t rush it. Identify the theme, take the photos and the photo essay will take shape.
Certain techniques help tell the photo essay.
A photo essay is composed of a diversity of views, angles, and focal lengths. While masters like Henri Cartier-Bresson could capture a photo essay with a single prime lens, in his case a 50mm, the rest of us are wise to rely on multiple focal lengths. Just like what we see in the movies, a story is told with wide shots that set the scene, medium shots that tell the story, and close-ups that reveal character and emotion.
Unique angles make viewers curious and interested, and they break the monotony of standard photography. Consider working black-and-white into your photo essay. The photo essay lends itself well to reportage exclusively in monochrome, as the legends have demonstrated since W. Eugene Smith.
The idea of a photo essay is to create a whole, not a bunch of random parts. Think gestalt. The images must interact with each other. Repetition helps achieve this end. Recurring themes, moods, styles, people, things, and perspectives work to unify a project even if the photos tell different parts of the story.
Text can augment the impact of a photo essay. A photo may be worth a thousand words, but it doesn’t always replace them. Captions can be as short as a complete sentence, as long as a paragraph, or longer. Make sure to take notes in case you want to add captions. Some photo stories, however, function just fine without words.
Few genres of photography have moved people like the photo essay. Since its inception, the art of visual storytelling has captivated audiences. Photo stories show viewers things they had never seen, have moved masses to action, and have inspired video documentaries. Today, photo stories retain their power and place, in part thanks to the internet. Every photographer should experiment with a photo essay or two.
The method of crafting a photo essay is simple yet complicated, just like life. Careful attention must be paid to the selection of images, the choice of title, and the techniques used in shooting. But follow these guidelines and the photo stories will come. Seek issues and experiences that inspire you and go photograph them with the intention of telling a complete story. The viewing world will thank you.
Image credits: Header photo shows the May 13, 1957 story in LIFE magazine titled, “ The Tough Miracle Man of Vietnam .” Stock photos from Depositphotos
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Published on September 18, 2020 by Jack Caulfield . Revised on July 23, 2023.
The basic structure of an essay always consists of an introduction , a body , and a conclusion . But for many students, the most difficult part of structuring an essay is deciding how to organize information within the body.
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The basics of essay structure, chronological structure, compare-and-contrast structure, problems-methods-solutions structure, signposting to clarify your structure, other interesting articles, frequently asked questions about essay structure.
There are two main things to keep in mind when working on your essay structure: making sure to include the right information in each part, and deciding how you’ll organize the information within the body.
The three parts that make up all essays are described in the table below.
Part | Content |
---|---|
You’ll also have to consider how to present information within the body. There are a few general principles that can guide you here.
The first is that your argument should move from the simplest claim to the most complex . The body of a good argumentative essay often begins with simple and widely accepted claims, and then moves towards more complex and contentious ones.
For example, you might begin by describing a generally accepted philosophical concept, and then apply it to a new topic. The grounding in the general concept will allow the reader to understand your unique application of it.
The second principle is that background information should appear towards the beginning of your essay . General background is presented in the introduction. If you have additional background to present, this information will usually come at the start of the body.
The third principle is that everything in your essay should be relevant to the thesis . Ask yourself whether each piece of information advances your argument or provides necessary background. And make sure that the text clearly expresses each piece of information’s relevance.
The sections below present several organizational templates for essays: the chronological approach, the compare-and-contrast approach, and the problems-methods-solutions approach.
The chronological approach (sometimes called the cause-and-effect approach) is probably the simplest way to structure an essay. It just means discussing events in the order in which they occurred, discussing how they are related (i.e. the cause and effect involved) as you go.
A chronological approach can be useful when your essay is about a series of events. Don’t rule out other approaches, though—even when the chronological approach is the obvious one, you might be able to bring out more with a different structure.
Explore the tabs below to see a general template and a specific example outline from an essay on the invention of the printing press.
Essays with two or more main subjects are often structured around comparing and contrasting . For example, a literary analysis essay might compare two different texts, and an argumentative essay might compare the strengths of different arguments.
There are two main ways of structuring a compare-and-contrast essay: the alternating method, and the block method.
In the alternating method, each paragraph compares your subjects in terms of a specific point of comparison. These points of comparison are therefore what defines each paragraph.
The tabs below show a general template for this structure, and a specific example for an essay comparing and contrasting distance learning with traditional classroom learning.
In the block method, each subject is covered all in one go, potentially across multiple paragraphs. For example, you might write two paragraphs about your first subject and then two about your second subject, making comparisons back to the first.
The tabs again show a general template, followed by another essay on distance learning, this time with the body structured in blocks.
An essay that concerns a specific problem (practical or theoretical) may be structured according to the problems-methods-solutions approach.
This is just what it sounds like: You define the problem, characterize a method or theory that may solve it, and finally analyze the problem, using this method or theory to arrive at a solution. If the problem is theoretical, the solution might be the analysis you present in the essay itself; otherwise, you might just present a proposed solution.
The tabs below show a template for this structure and an example outline for an essay about the problem of fake news.
Signposting means guiding the reader through your essay with language that describes or hints at the structure of what follows. It can help you clarify your structure for yourself as well as helping your reader follow your ideas.
In longer essays whose body is split into multiple named sections, the introduction often ends with an overview of the rest of the essay. This gives a brief description of the main idea or argument of each section.
The overview allows the reader to immediately understand what will be covered in the essay and in what order. Though it describes what comes later in the text, it is generally written in the present tense . The following example is from a literary analysis essay on Mary Shelley’s Frankenstein .
Transition words and phrases are used throughout all good essays to link together different ideas. They help guide the reader through your text, and an essay that uses them effectively will be much easier to follow.
Various different relationships can be expressed by transition words, as shown in this example.
Because Hitler failed to respond to the British ultimatum, France and the UK declared war on Germany. Although it was an outcome the Allies had hoped to avoid, they were prepared to back up their ultimatum in order to combat the existential threat posed by the Third Reich.
Transition sentences may be included to transition between different paragraphs or sections of an essay. A good transition sentence moves the reader on to the next topic while indicating how it relates to the previous one.
… Distance learning, then, seems to improve accessibility in some ways while representing a step backwards in others.
However , considering the issue of personal interaction among students presents a different picture.
If you want to know more about AI tools , college essays , or fallacies make sure to check out some of our other articles with explanations and examples or go directly to our tools!
College essays
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The structure of an essay is divided into an introduction that presents your topic and thesis statement , a body containing your in-depth analysis and arguments, and a conclusion wrapping up your ideas.
The structure of the body is flexible, but you should always spend some time thinking about how you can organize your essay to best serve your ideas.
An essay isn’t just a loose collection of facts and ideas. Instead, it should be centered on an overarching argument (summarized in your thesis statement ) that every part of the essay relates to.
The way you structure your essay is crucial to presenting your argument coherently. A well-structured essay helps your reader follow the logic of your ideas and understand your overall point.
Comparisons in essays are generally structured in one of two ways:
It’s also possible to combine both methods, for example by writing a full paragraph on each of your topics and then a final paragraph contrasting the two according to a specific metric.
You should try to follow your outline as you write your essay . However, if your ideas change or it becomes clear that your structure could be better, it’s okay to depart from your essay outline . Just make sure you know why you’re doing so.
If you want to cite this source, you can copy and paste the citation or click the “Cite this Scribbr article” button to automatically add the citation to our free Citation Generator.
Caulfield, J. (2023, July 23). How to Structure an Essay | Tips & Templates. Scribbr. Retrieved June 11, 2024, from https://www.scribbr.com/academic-essay/essay-structure/
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The state has made it harder to widen highways, and transportation officials are turning their eyes to transit.
Credit... Elliot Ross for The New York Times
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By Megan Kimble
When Interstate 25 was constructed through Denver, highway engineers moved a river.
It was the 1950s, and nothing was going to get in the way of building a national highway system. Colorado’s governor and other dignitaries, including the chief engineer of the state highway department, acknowledged the moment by posing for a photo standing on bulldozer tracks, next to the trench that would become Interstate 25.
Today, state highway departments have rebranded as transportation agencies, but building, fixing and expanding highways is still mostly what they do.
So it was notable when, in 2022, the head of Colorado’s Department of Transportation called off a long planned widening of Interstate 25. The decision to do nothing was arguably more consequential than the alternative. By not expanding the highway, the agency offered a new vision for the future of transportation planning.
In Colorado, that new vision was catalyzed by climate change. In 2019, Gov. Jared Polis signed a law that required the state to reduce greenhouse gas emissions by 90 percent within 30 years. As the state tried to figure out how it would get there, it zeroed in on drivers. Transportation is the largest single contributor to greenhouse gas emissions in the United States, accounting for about 30 percent of the total; 60 percent of that comes from cars and trucks. To reduce emissions, Coloradans would have to drive less.
An effective bit of bureaucracy drove that message home. After sustained lobbying from climate and environmental justice activists, the Transportation Commission of Colorado adopted a formal rule that makes the state transportation agency, along with Colorado’s five metropolitan planning organizations, demonstrate how new projects, including highways, reduce greenhouse gas emissions. If they don’t, they could lose funding.
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Donald Trump was found guilty of 34 felony counts of falsifying business records after prosecutors successfully convinced a jury he disguised hush money reimbursement as legal expenses. He is the first former president to be convicted of a crime.
Each count is tied to a different business record that prosecutors demonstrated Trump is responsible for changing to conceal or commit another crime .
Those records include 11 checks paid to former lawyer Michael Cohen , 11 invoices from Michael Cohen and 12 entries in Trump's ledgers.
The jury found that Trump authorized a plan to reimburse Cohen for the $130,000 hush money payment issued to Stormy Daniels and spread the payments across 12 months disguised as legal expenses.
Live updates: Former President Donald Trump found guilty on all counts in hush money case
Here are the 34 business records Trump was found guilty of falsifying, as described in Judge Juan Merchan 's jury instructions :
Jurors saw copies of these records entered as evidence. Evidence from the entire trial is available on the New York Courts website .
Contributing: Aysha Bagchi
Creating standards, guidelines, processes, and workflows for content marketing is not the sexiest job.
But setting standards is the only way to know if you can improve anything (with AI or anything else).
Here’s the good news: All that non-sexy work frees time and resources (human and tech) you can apply to bring your brand’s strategies and plans to life.
But in many organizations, content still isn’t treated as a coordinated business function. That’s one of the big takeaways from our latest research, B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024, conducted with MarketingProfs and sponsored by Brightspot .
A few symptoms of that reality showed up in the research:
I’ll walk you through the findings and share some advice from CMI Chief Strategy Advisor Robert Rose and other industry voices to shed light on what it all means for B2B marketers. There’s a lot to work through, so feel free to use the table of contents to navigate to the sections that most interest you.
Note: These numbers come from a July 2023 survey of marketers around the globe. We received 1,080 responses. This article focuses on answers from the 894 B2B respondents.
Methodology, ai: 3 out of 4 b2b marketers use generative tools.
Of course, we asked respondents how they use generative AI in content and marketing. As it turns out, most experiment with it: 72% of respondents say they use generative AI tools.
But a lack of standards can get in the way.
“Generative AI is the new, disruptive capability entering the realm of content marketing in 2024,” Robert says. “It’s just another way to make our content process more efficient and effective. But it can’t do either until you establish a standard to define its value. Until then, it’s yet just another technology that may or may not make you better at what you do.”
So, how do content marketers use the tools today? About half (51%) use generative AI to brainstorm new topics. Many use the tools to research headlines and keywords (45%) and write drafts (45%). Fewer say they use AI to outline assignments (23%), proofread (20%), generate graphics (11%), and create audio (5%) and video (5%).
Some marketers say they use AI to do things like generate email headlines and email copy, extract social media posts from long-form content, condense long-form copy into short form, etc.
Only 28% say they don’t use generative AI tools.
Among those who use generative AI tools, 91% use free tools (e.g., ChatGPT ). Thirty-eight percent use tools embedded in their content creation/management systems, and 27% pay for tools such as Writer and Jasper.
Asked if their organizations have guidelines for using generative AI tools, 31% say yes, 61% say no, and 8% are unsure.
We asked Ann Handley , chief content officer of MarketingProfs, for her perspective. “It feels crazy … 61% have no guidelines? But is it actually shocking and crazy? No. It is not. Most of us are just getting going with generative AI. That means there is a clear and rich opportunity to lead from where you sit,” she says.
“Ignite the conversation internally. Press upon your colleagues and your leadership that this isn’t a technology opportunity. It’s also a people and operational challenge in need of thoughtful and intelligent response. You can be the AI leader your organization needs,” Ann says.
While a lack of guidelines may deter some B2B marketers from using generative AI tools, other reasons include accuracy concerns (36%), lack of training (27%), and lack of understanding (27%). Twenty-two percent cite copyright concerns, and 19% have corporate mandates not to use them.
We also wondered how AI’s integration in search engines shifts content marketers’ SEO strategy. Here’s what we found:
Over one-fourth (28%) say they’re not doing any of those things, while 26% say they’re unsure.
AI may heighten the need to rethink your SEO strategy. But it’s not the only reason to do so, as Orbit Media Studios co-founder and chief marketing officer Andy Crestodina points out: “Featured snippets and people-also-ask boxes have chipped away at click-through rates for years,” he says. “AI will make that even worse … but only for information intent queries . Searchers who want quick answers really don’t want to visit websites.
“Focus your SEO efforts on those big questions with big answers – and on the commercial intent queries,” Andy continues. “Those phrases still have ‘visit website intent’ … and will for years to come.”
Many B2B marketers surveyed predict AI will dominate the discussions of content marketing trends in 2024. As one respondent says: “AI will continue to be the shiny thing through 2024 until marketers realize the dedication required to develop prompts, go through the iterative process, and fact-check output . AI can help you sharpen your skills, but it isn’t a replacement solution for B2B marketing.”
Back to table of contents
Generative AI isn’t the only issue affecting content marketing these days. We also asked marketers about how they organize their teams .
Among larger companies (100-plus employees), half say content requests go through a centralized content team. Others say each department/brand produces its own content (23%), and the departments/brand/products share responsibility (21%).
Seventy percent say their organizations integrate content strategy into the overall marketing sales/communication/strategy, and 2% say it’s integrated into another strategy. Eleven percent say content is a stand-alone strategy for content used for marketing, and 6% say it’s a stand-alone strategy for all content produced by the company. Only 9% say they don’t have a content strategy. The remaining 2% say other or are unsure.
Twenty-eight percent of B2B marketers say team members resigned in the last year, 20% say team members were laid off, and about half (49%) say they had new team members acclimating to their ways of working.
While team members come and go, the understanding of content doesn’t. Over half (54%) strongly agree, and 30% somewhat agree the leader to whom their content team reports understands the work they do. Only 11% disagree. The remaining 5% neither agree nor disagree.
And remote work seems well-tolerated: Only 20% say collaboration was challenging due to remote or hybrid work.
We asked B2B marketers about both content creation and non-creation challenges.
Most marketers (57%) cite creating the right content for their audience as a challenge. This is a change from many years when “creating enough content” was the most frequently cited challenge.
One respondent points out why understanding what audiences want is more important than ever: “As the internet gets noisier and AI makes it incredibly easy to create listicles and content that copy each other, there will be a need for companies to stand out. At the same time, as … millennials and Gen Z [grow in the workforce], we’ll begin to see B2B become more entertaining and less boring. We were never only competing with other B2B content. We’ve always been competing for attention.”
Other content creation challenges include creating it consistently (54%) and differentiating it (54%). Close to half (45%) cite optimizing for search and creating quality content (44%). About a third (34%) cite creating enough content to keep up with internal demand, 30% say creating enough content to keep up with external demand, and 30% say creating content that requires technical skills.
The most frequently cited non-creation challenge, by far, is a lack of resources (58%), followed by aligning content with the buyer’s journey (48%) and aligning content efforts across sales and marketing (45%). Forty-one percent say they have issues with workflow/content approval, and 39% say they have difficulty accessing subject matter experts. Thirty-four percent say it is difficult to keep up with new technologies/tools (e.g., AI). Only 25% cite a lack of strategy as a challenge, 19% say keeping up with privacy rules, and 15% point to tech integration issues.
We asked content marketers about the types of content they produce, their distribution channels , and paid content promotion. We also asked which formats and channels produce the best results.
As in the previous year, the three most popular content types/formats are short articles/posts (94%, up from 89% last year), videos (84%, up from 75% last year), and case studies/customer stories (78%, up from 67% last year). Almost three-quarters (71%) use long articles, 60% produce visual content, and 59% craft thought leadership e-books or white papers. Less than half of marketers use brochures (49%), product or technical data sheets (45%), research reports (36%), interactive content (33%), audio (29%), and livestreaming (25%).
Which formats are most effective? Fifty-three percent say case studies/customer stories and videos deliver some of their best results. Almost as many (51%) names thought leadership e-books or white papers, 47% short articles, and 43% research reports.
Regarding the channels used to distribute content, 90% use social media platforms (organic), followed by blogs (79%), email newsletters (73%), email (66%), in-person events (56%), and webinars (56%).
Channels used by the minority of those surveyed include:
Which channels perform the best? Most marketers in the survey point to in-person events (56%) and webinars (51%) as producing better results. Email (44%), organic social media platforms (44%), blogs (40%) and email newsletters (39%) round out the list.
When marketers pay to promote content , which channels do they invest in? Eighty-six percent use paid content distribution channels.
Of those, 78% use social media advertising/promoted posts, 65% use sponsorships, 64% use search engine marketing (SEM)/pay-per-click, and 59% use digital display advertising. Far fewer invest in native advertising (35%), partner emails (29%), and print display ads (21%).
SEM/pay-per-click produces good results, according to 62% of those surveyed. Half of those who use paid channels say social media advertising/promoted posts produce good results, followed by sponsorships (49%), partner emails (36%), and digital display advertising (34%).
When asked which organic social media platforms deliver the best value for their organization, B2B marketers picked LinkedIn by far (84%). Only 29% cite Facebook as a top performer, 22% say YouTube, and 21% say Instagram. Twitter and TikTok see 8% and 3%, respectively.
So it makes sense that 72% say they increased their use of LinkedIn over the last 12 months, while only 32% boosted their YouTube presence, 31% increased Instagram use, 22% grew their Facebook presence, and 10% increased X and TikTok use.
Which platforms are marketers giving up? Did you guess X? You’re right – 32% of marketers say they decreased their X use last year. Twenty percent decreased their use of Facebook, with 10% decreasing on Instagram, 9% pulling back on YouTube, and only 2% decreasing their use of LinkedIn.
Interestingly, we saw a significant rise in B2B marketers who use TikTok: 19% say they use the platform – more than double from last year.
To explore how teams manage content, we asked marketers about their technology use and investments and the challenges they face when scaling their content .
When asked which technologies they use to manage content, marketers point to:
But having technology doesn’t mean it’s the right technology (or that its capabilities are used). So, we asked if they felt their organization had the right technology to manage content across the organization.
Only 31% say yes. Thirty percent say they have the technology but aren’t using its potential, and 29% say they haven’t acquired the right technology. Ten percent are unsure.
Even so, investment in content management technology seems likely in 2024: 45% say their organization is likely to invest in new technology, whereas 32% say their organization is unlikely to do so. Twenty-three percent say their organization is neither likely nor unlikely to invest.
We introduced a new question this year to understand what challenges B2B marketers face while scaling content production .
Almost half (48%) say it’s “not enough content repurposing.” Lack of communication across organizational silos is a problem for 40%. Thirty-one percent say they have no structured content production process, and 29% say they lack an editorial calendar with clear deadlines. Ten percent say scaling is not a current focus.
Among the other hurdles – difficulty locating digital content assets (16%), technology issues (15%), translation/localization issues (12%), and no style guide (11%).
For those struggling with content repurposing, content standardization is critical. “Content reuse is the only way to deliver content at scale. There’s just no other way,” says Regina Lynn Preciado , senior director of content strategy solutions at Content Rules Inc.
“Even if you’re not trying to provide the most personalized experience ever or dominate the metaverse with your omnichannel presence, you absolutely must reuse content if you are going to deliver content effectively,” she says.
“How to achieve content reuse ? You’ve probably heard that you need to move to modular, structured content. However, just chunking your content into smaller components doesn’t go far enough. For content to flow together seamlessly wherever you reuse it, you’ve got to standardize your content. That’s the personalization paradox right there. To personalize, you must standardize.
“Once you have your content standards in place and everyone is creating content in alignment with those standards, there is no limit to what you can do with the content,” Regina explains.
Why do content marketers – who are skilled communicators – struggle with cross-silo communication? Standards and alignment come into play.
“I think in the rush to all the things, we run out of time to address scalable processes that will fix those painful silos, including taking time to align on goals, roles and responsibilities, workflows, and measurement,” says Ali Orlando Wert , senior director of content strategy at Appfire. “It takes time, but the payoffs are worth it. You have to learn how to crawl before you can walk – and walk before you can run.”
Almost half (46%) of B2B marketers agree their organization measures content performance effectively. Thirty-six percent disagree, and 15% neither agree nor disagree. Only 3% say they don’t measure content performance.
The five most frequently used metrics to assess content performance are conversions (73%), email engagement (71%), website traffic (71%), website engagement (69%), and social media analytics (65%).
About half (52%) mention the quality of leads, 45% say they rely on search rankings, 41% use quantity of leads, 32% track email subscribers, and 29% track the cost to acquire a lead, subscriber, or customer.
The most common challenge B2B marketers have while measuring content performance is integrating/correlating data across multiple platforms (84%), followed by extracting insights from data (77%), tying performance data to goals (76%), organizational goal setting (70%), and lack of training (66%).
Regarding goals, 84% of B2B marketers say content marketing helped create brand awareness in the last 12 months. Seventy-six percent say it helped generate demand/leads; 63% say it helped nurture subscribers/audiences/leads, and 58% say it helped generate sales/revenue (up from 42% the previous year).
To separate top performers from the pack, we asked the B2B marketers to assess the success of their content marketing approach.
Twenty-eight percent rate the success of their organization’s content marketing approach as extremely or very successful. Another 57% report moderate success and 15% feel minimally or not at all successful.
The most popular factor for successful marketers is knowing their audience (79%).
This makes sense, considering that “creating the right content for our audience” is the top challenge. The logic? Top-performing content marketers prioritize knowing their audiences to create the right content for those audiences.
Top performers also set goals that align with their organization’s objectives (68%), effectively measure and demonstrate content performance (61%), and show thought leadership (60%). Collaboration with other teams (55%) and a documented strategy (53%) also help top performers reach high levels of content marketing success.
We looked at several other dimensions to identify how top performers differ from their peers. Of note, top performers:
Little difference exists between top performers and their less successful peers when it comes to the adoption of generative AI tools and related guidelines. It will be interesting to see if and how that changes next year.
To explore budget plans for 2024, we asked respondents if they have knowledge of their organization’s budget/budgeting process for content marketing. Then, we asked follow-up questions to the 55% who say they do have budget knowledge.
Here’s what they say about the total marketing budget (excluding salaries):
Next, we asked about their 2024 content marketing budget. Forty-five percent think their content marketing budget will increase compared with 2023, whereas 42% think it will stay the same. Only 6% think it will decrease.
We also asked where respondents plan to increase their spending.
Sixty-nine percent of B2B marketers say they would increase their investment in video, followed by thought leadership content (53%), in-person events (47%), paid advertising (43%), online community building (33%), webinars (33%), audio content (25%), digital events (21%), and hybrid events (11%).
The increased investment in video isn’t surprising. The focus on thought leadership content might surprise, but it shouldn’t, says Stephanie Losee , director of executive and ABM content at Autodesk.
“As measurement becomes more sophisticated, companies are finding they’re better able to quantify the return from upper-funnel activities like thought leadership content ,” she says. “At the same time, companies recognize the impact of shifting their status from vendor to true partner with their customers’ businesses.
“Autodesk recently launched its first global, longitudinal State of Design & Make report (registration required), and we’re finding that its insights are of such value to our customers that it’s enabling conversations we’ve never been able to have before. These conversations are worth gold to both sides, and I would imagine other B2B companies are finding the same thing,” Stephanie says.
We asked an open-ended question about marketers’ top three content-related priorities for 2024. The responses indicate marketers place an emphasis on thought leadership and becoming a trusted resource.
Other frequently mentioned priorities include:
In another open-ended question, we asked B2B marketers, “What content marketing trends do you predict for 2024?” You probably guessed the most popular trend: AI.
Here are some of the marketers’ comments about how AI will affect content marketing next year:
Other trends include:
Among the related comments:
What does this year’s research suggest B2B content marketers do to move forward?
I asked CMI’s Robert Rose for some insights. He says the steps are clear: Develop standards, guidelines, and playbooks for how to operate – just like every other function in business does.
“Imagine if everyone in your organization had a different idea of how to define ‘revenue’ or ‘profit margin,’” Robert says. “Imagine if each salesperson had their own version of your company’s customer agreements and tried to figure out how to write them for every new deal. The legal team would be apoplectic. You’d start to hear from sales how they were frustrated that they couldn’t figure out how to make the ‘right agreement,’ or how to create agreements ‘consistently,’ or that there was a complete ‘lack of resources’ for creating agreements.”
Just remember: Standards can change along with your team, audiences, and business priorities. “Setting standards doesn’t mean casting policies and templates in stone,” Robert says. “Standards only exist so that we can always question the standard and make sure that there’s improvement available to use in setting new standards.”
He offers these five steps to take to solidify your content marketing strategy and execution:
For their 14 th annual content marketing survey, CMI and MarketingProfs surveyed 1,080 recipients around the globe – representing a range of industries, functional areas, and company sizes — in July 2023. The online survey was emailed to a sample of marketers using lists from CMI and MarketingProfs.
This article presents the findings from the 894 respondents, mostly from North America, who indicated their organization is primarily B2B and that they are either content marketers or work in marketing, communications, or other roles involving content.
Thanks to the survey participants, who made this research possible, and to everyone who helps disseminate these findings throughout the content marketing industry.
Cover image by Joseph Kalinowski/Content Marketing Institute
Content Marketing Institute (CMI) exists to do one thing: advance the practice of content marketing through online education and in-person and digital events. We create and curate content experiences that teach marketers and creators from enterprise brands, small businesses, and agencies how to attract and retain customers through compelling, multichannel storytelling. Global brands turn to CMI for strategic consultation, training, and research. Organizations from around the world send teams to Content Marketing World, the largest content marketing-focused event, the Marketing Analytics & Data Science (MADS) conference, and CMI virtual events, including ContentTECH Summit. Our community of 215,000+ content marketers shares camaraderie and conversation. CMI is organized by Informa Connect. To learn more, visit www.contentmarketinginstitute.com .
Marketingprofs is your quickest path to b2b marketing mastery.
More than 600,000 marketing professionals worldwide rely on MarketingProfs for B2B Marketing training and education backed by data science, psychology, and real-world experience. Access free B2B marketing publications, virtual conferences, podcasts, daily newsletters (and more), and check out the MarketingProfs B2B Forum–the flagship in-person event for B2B Marketing training and education at MarketingProfs.com.
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Why Brightspot? Align your technology approach and content strategy with Brightspot, the leading Content Management System for delivering exceptional digital experiences. Brightspot helps global organizations meet the business needs of today and scale to capitalize on the opportunities of tomorrow. Our Enterprise CMS and world-class team solves your unique business challenges at scale. Fast, flexible, and fully customizable, Brightspot perfectly harmonizes your technology approach with your content strategy and grows with you as your business evolves. Our customer-obsessed teams walk with you every step of the way with an unwavering commitment to your long-term success. To learn more, visit www.brightspot.com .
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In most cases, this is a story about a personal experience you had. This type of essay, along with the descriptive essay, allows you to get personal and creative, unlike most academic writing. Narrative essays test your ability to express your experiences in a creative and compelling way, and to follow an appropriate narrative structure.
Different Types of Narrative Essays. There are a bunch of different types of narrative essays - each one focuses on different elements of storytelling and has its own purpose. Here's a breakdown of the narrative essay types and what they mean. Personal Narrative. Focus: Description: Tells a personal story or experience from the writer's life.
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A narrative essay is one of the most intimidating assignments you can be handed at any level of your education. Where you've previously written argumentative essays that make a point or analytic essays that dissect meaning, a narrative essay asks you to write what is effectively a story.. But unlike a simple work of creative fiction, your narrative essay must have a clear and concrete motif ...
A narrative is a story that is narrated verbally or in writing. A narrative essay tells a story in essay format. It is about a personal experience and told from the author's perspective. It has a ...
Writing 101: The 8 Common Types of Essays. Written by MasterClass. Last updated: Jun 7, 2021 • 3 min read. Whether you're a first-time high school essay writer or a professional writer about to tackle another research paper, you'll need to understand the fundamentals of essay writing before you put pen to paper and write your first ...
1. Narrative essay . A narrative essay is a type of writing that involves telling a story using either highly specific or open-ended prompts. It is a form of personal and creative nonfiction that tests your ability to build up your story in a well-structured format.
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Narrative essays tell a story and often are the most personal type of essay you may write. They allow you to exercise creativity and imagination, and you can base them on a particular prompt, such as the first time you drove a car by yourself, or a more open-ended prompt, like a time you overcame a fear.
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Effective content types and formats. Which formats are most effective? Fifty-three percent say case studies/customer stories and videos deliver some of their best results. Almost as many (51%) names thought leadership e-books or white papers, 47% short articles, and 43% research reports. Click the image to enlarge. Popular content distribution ...