sample research analysis report

• Paragraph Generator
• Cover Letter
• Authorization Letter
• Application Letter
• Letter of Intent
• Letter of Recommendation
• Business Plan
• Incident Report
• Reference Letter
• Minutes of Meeting
• Letter of Resignation
• Excuse Letter
• Research Proposal
• Job Application
• Acknowledgement
• Employment Letter
• Promissory Note
• Business Proposal
• Statement of Purpose
• Offer Letter
• Deed of Sale
• Letter of Interest
• Power of Attorney
• Solicitation Letter

50+ SAMPLE Research Analysis Report in PDF | MS Word

Research Analysis Report | MS Word

50+ sample research analysis report, what is a research analysis report, different types of research analysis reports, basic elements of a research analysis report, how to write a research analysis report, what are some examples of research analysis reports, what is the significance of a research analysis report, what are the essential steps in writing a research analysis report, what is the difference.

Research Design Analysis Report

Cyber Research Analysis Report

Research Analysis Forum Report

Global Analysis Research Report

Research Portfolio Analysis Report

Research Methodology And Analysis Report

Solar Research Analysis Report

Market Research Analysis Report

Research Data Analysis Report

Medical Research Analysis Report

Field Analysis Research Report

Research Analysis Industry Report

Microbiology Research Analysis Report

Data Analysis Research Report

Research Analysis Report

Research Big Data Analysis Report

Research Thematic Analysis Report

Educational Research Analysis Report

Social Sciences Research Analysis Report

Consumer Research Analysis Report

Biomedical Research Analysis Report

Research Analysis And Evaluation Report

Company Research Analysis Report

Formative Research Rapid Analysis Report

Research Water Analysis Report

National Research Analysis Report

Research Needs Analysis Report

Research Incorporating Evidence Analysis Report

Stakeholders Research Analysis Report

Research Analysis Annual Report

Research Statistical Analysis Report

Research Training Analysis Report

Research Gap Analysis Report

Aviation Research and Analysis Report

Research Comparative Analysis Report

UV Disinfection Research Analysis Report

Research Safety Analysis Report

High-Quality Research Analysis Report

Research Time-Series Analysis Report

Research Rapid Gender Analysis Report

Research Theoretical Analysis Report

Homicide Research Analysis Report

Survey Research Analysis Report

Research Root Causes Analysis Report

Sample Research Analysis Report

Financial Research Analysis Report

Hydrological Research Analysis Report

Research Annual Statistical Analysis Report

Integrated Research Analysis Report

Research Systematic Analysis Report

Research Analysis Report Example

1. research design analysis report, 2. cyber research analysis report, 3. medical research analysis report, 4. educational research analysis report, 5. market research analysis report, step 1: conduct a research analysis, step 2: design the structure of the research analysis report, step 3:  develop a thorough analysis, clear interpretation and demonstrate results, step 4:   write with accuracy, conciseness, and discretion, step 5:   proofread and check the overall report, step 6: prepare the final research analysis report, what is the difference between an inquiry and a research analysis, share this post on your network, you may also like these articles, police report.

A police report is an official document prepared by law enforcement officers detailing incidents, investigations, or offenses. It serves as a written record of facts, evidence, and statements collected…

Event Report

An Event Report is a comprehensive document that summarizes the key details, highlights, and outcomes of an event. It provides insights into the event's organization, audience, and overall success,…

browse by categories

• Questionnaire
• Description
• Reconciliation
• Certificate
• Spreadsheet

Information

• privacy policy
• Terms & Conditions

• Privacy Policy

Home » Research Report – Example, Writing Guide and Types

Research Report – Example, Writing Guide and Types

Table of Contents

Research Report

Definition:

Research Report is a written document that presents the results of a research project or study, including the research question, methodology, results, and conclusions, in a clear and objective manner.

The purpose of a research report is to communicate the findings of the research to the intended audience, which could be other researchers, stakeholders, or the general public.

Components of Research Report

Components of Research Report are as follows:

Introduction

The introduction sets the stage for the research report and provides a brief overview of the research question or problem being investigated. It should include a clear statement of the purpose of the study and its significance or relevance to the field of research. It may also provide background information or a literature review to help contextualize the research.

Literature Review

The literature review provides a critical analysis and synthesis of the existing research and scholarship relevant to the research question or problem. It should identify the gaps, inconsistencies, and contradictions in the literature and show how the current study addresses these issues. The literature review also establishes the theoretical framework or conceptual model that guides the research.

Methodology

The methodology section describes the research design, methods, and procedures used to collect and analyze data. It should include information on the sample or participants, data collection instruments, data collection procedures, and data analysis techniques. The methodology should be clear and detailed enough to allow other researchers to replicate the study.

The results section presents the findings of the study in a clear and objective manner. It should provide a detailed description of the data and statistics used to answer the research question or test the hypothesis. Tables, graphs, and figures may be included to help visualize the data and illustrate the key findings.

The discussion section interprets the results of the study and explains their significance or relevance to the research question or problem. It should also compare the current findings with those of previous studies and identify the implications for future research or practice. The discussion should be based on the results presented in the previous section and should avoid speculation or unfounded conclusions.

The conclusion summarizes the key findings of the study and restates the main argument or thesis presented in the introduction. It should also provide a brief overview of the contributions of the study to the field of research and the implications for practice or policy.

The references section lists all the sources cited in the research report, following a specific citation style, such as APA or MLA.

The appendices section includes any additional material, such as data tables, figures, or instruments used in the study, that could not be included in the main text due to space limitations.

Types of Research Report

Types of Research Report are as follows:

Thesis is a type of research report. A thesis is a long-form research document that presents the findings and conclusions of an original research study conducted by a student as part of a graduate or postgraduate program. It is typically written by a student pursuing a higher degree, such as a Master’s or Doctoral degree, although it can also be written by researchers or scholars in other fields.

Research Paper

Research paper is a type of research report. A research paper is a document that presents the results of a research study or investigation. Research papers can be written in a variety of fields, including science, social science, humanities, and business. They typically follow a standard format that includes an introduction, literature review, methodology, results, discussion, and conclusion sections.

Technical Report

A technical report is a detailed report that provides information about a specific technical or scientific problem or project. Technical reports are often used in engineering, science, and other technical fields to document research and development work.

Progress Report

A progress report provides an update on the progress of a research project or program over a specific period of time. Progress reports are typically used to communicate the status of a project to stakeholders, funders, or project managers.

Feasibility Report

A feasibility report assesses the feasibility of a proposed project or plan, providing an analysis of the potential risks, benefits, and costs associated with the project. Feasibility reports are often used in business, engineering, and other fields to determine the viability of a project before it is undertaken.

Field Report

A field report documents observations and findings from fieldwork, which is research conducted in the natural environment or setting. Field reports are often used in anthropology, ecology, and other social and natural sciences.

Experimental Report

An experimental report documents the results of a scientific experiment, including the hypothesis, methods, results, and conclusions. Experimental reports are often used in biology, chemistry, and other sciences to communicate the results of laboratory experiments.

Case Study Report

A case study report provides an in-depth analysis of a specific case or situation, often used in psychology, social work, and other fields to document and understand complex cases or phenomena.

Literature Review Report

A literature review report synthesizes and summarizes existing research on a specific topic, providing an overview of the current state of knowledge on the subject. Literature review reports are often used in social sciences, education, and other fields to identify gaps in the literature and guide future research.

Research Report Example

Following is a Research Report Example sample for Students:

Title: The Impact of Social Media on Academic Performance among High School Students

This study aims to investigate the relationship between social media use and academic performance among high school students. The study utilized a quantitative research design, which involved a survey questionnaire administered to a sample of 200 high school students. The findings indicate that there is a negative correlation between social media use and academic performance, suggesting that excessive social media use can lead to poor academic performance among high school students. The results of this study have important implications for educators, parents, and policymakers, as they highlight the need for strategies that can help students balance their social media use and academic responsibilities.

Introduction:

Social media has become an integral part of the lives of high school students. With the widespread use of social media platforms such as Facebook, Twitter, Instagram, and Snapchat, students can connect with friends, share photos and videos, and engage in discussions on a range of topics. While social media offers many benefits, concerns have been raised about its impact on academic performance. Many studies have found a negative correlation between social media use and academic performance among high school students (Kirschner & Karpinski, 2010; Paul, Baker, & Cochran, 2012).

Given the growing importance of social media in the lives of high school students, it is important to investigate its impact on academic performance. This study aims to address this gap by examining the relationship between social media use and academic performance among high school students.

Methodology:

The study utilized a quantitative research design, which involved a survey questionnaire administered to a sample of 200 high school students. The questionnaire was developed based on previous studies and was designed to measure the frequency and duration of social media use, as well as academic performance.

The participants were selected using a convenience sampling technique, and the survey questionnaire was distributed in the classroom during regular school hours. The data collected were analyzed using descriptive statistics and correlation analysis.

The findings indicate that the majority of high school students use social media platforms on a daily basis, with Facebook being the most popular platform. The results also show a negative correlation between social media use and academic performance, suggesting that excessive social media use can lead to poor academic performance among high school students.

Discussion:

The results of this study have important implications for educators, parents, and policymakers. The negative correlation between social media use and academic performance suggests that strategies should be put in place to help students balance their social media use and academic responsibilities. For example, educators could incorporate social media into their teaching strategies to engage students and enhance learning. Parents could limit their children’s social media use and encourage them to prioritize their academic responsibilities. Policymakers could develop guidelines and policies to regulate social media use among high school students.

Conclusion:

In conclusion, this study provides evidence of the negative impact of social media on academic performance among high school students. The findings highlight the need for strategies that can help students balance their social media use and academic responsibilities. Further research is needed to explore the specific mechanisms by which social media use affects academic performance and to develop effective strategies for addressing this issue.

Limitations:

One limitation of this study is the use of convenience sampling, which limits the generalizability of the findings to other populations. Future studies should use random sampling techniques to increase the representativeness of the sample. Another limitation is the use of self-reported measures, which may be subject to social desirability bias. Future studies could use objective measures of social media use and academic performance, such as tracking software and school records.

Implications:

The findings of this study have important implications for educators, parents, and policymakers. Educators could incorporate social media into their teaching strategies to engage students and enhance learning. For example, teachers could use social media platforms to share relevant educational resources and facilitate online discussions. Parents could limit their children’s social media use and encourage them to prioritize their academic responsibilities. They could also engage in open communication with their children to understand their social media use and its impact on their academic performance. Policymakers could develop guidelines and policies to regulate social media use among high school students. For example, schools could implement social media policies that restrict access during class time and encourage responsible use.

References:

• Kirschner, P. A., & Karpinski, A. C. (2010). Facebook® and academic performance. Computers in Human Behavior, 26(6), 1237-1245.
• Paul, J. A., Baker, H. M., & Cochran, J. D. (2012). Effect of online social networking on student academic performance. Journal of the Research Center for Educational Technology, 8(1), 1-19.
• Pantic, I. (2014). Online social networking and mental health. Cyberpsychology, Behavior, and Social Networking, 17(10), 652-657.
• Rosen, L. D., Carrier, L. M., & Cheever, N. A. (2013). Facebook and texting made me do it: Media-induced task-switching while studying. Computers in Human Behavior, 29(3), 948-958.

Note*: Above mention, Example is just a sample for the students’ guide. Do not directly copy and paste as your College or University assignment. Kindly do some research and Write your own.

Applications of Research Report

Research reports have many applications, including:

• Communicating research findings: The primary application of a research report is to communicate the results of a study to other researchers, stakeholders, or the general public. The report serves as a way to share new knowledge, insights, and discoveries with others in the field.
• Informing policy and practice : Research reports can inform policy and practice by providing evidence-based recommendations for decision-makers. For example, a research report on the effectiveness of a new drug could inform regulatory agencies in their decision-making process.
• Supporting further research: Research reports can provide a foundation for further research in a particular area. Other researchers may use the findings and methodology of a report to develop new research questions or to build on existing research.
• Evaluating programs and interventions : Research reports can be used to evaluate the effectiveness of programs and interventions in achieving their intended outcomes. For example, a research report on a new educational program could provide evidence of its impact on student performance.
• Demonstrating impact : Research reports can be used to demonstrate the impact of research funding or to evaluate the success of research projects. By presenting the findings and outcomes of a study, research reports can show the value of research to funders and stakeholders.
• Enhancing professional development : Research reports can be used to enhance professional development by providing a source of information and learning for researchers and practitioners in a particular field. For example, a research report on a new teaching methodology could provide insights and ideas for educators to incorporate into their own practice.

How to write Research Report

Here are some steps you can follow to write a research report:

• Identify the research question: The first step in writing a research report is to identify your research question. This will help you focus your research and organize your findings.
• Conduct research : Once you have identified your research question, you will need to conduct research to gather relevant data and information. This can involve conducting experiments, reviewing literature, or analyzing data.
• Organize your findings: Once you have gathered all of your data, you will need to organize your findings in a way that is clear and understandable. This can involve creating tables, graphs, or charts to illustrate your results.
• Write the report: Once you have organized your findings, you can begin writing the report. Start with an introduction that provides background information and explains the purpose of your research. Next, provide a detailed description of your research methods and findings. Finally, summarize your results and draw conclusions based on your findings.
• Proofread and edit: After you have written your report, be sure to proofread and edit it carefully. Check for grammar and spelling errors, and make sure that your report is well-organized and easy to read.
• Include a reference list: Be sure to include a list of references that you used in your research. This will give credit to your sources and allow readers to further explore the topic if they choose.
• Format your report: Finally, format your report according to the guidelines provided by your instructor or organization. This may include formatting requirements for headings, margins, fonts, and spacing.

Purpose of Research Report

The purpose of a research report is to communicate the results of a research study to a specific audience, such as peers in the same field, stakeholders, or the general public. The report provides a detailed description of the research methods, findings, and conclusions.

Some common purposes of a research report include:

• Sharing knowledge: A research report allows researchers to share their findings and knowledge with others in their field. This helps to advance the field and improve the understanding of a particular topic.
• Identifying trends: A research report can identify trends and patterns in data, which can help guide future research and inform decision-making.
• Addressing problems: A research report can provide insights into problems or issues and suggest solutions or recommendations for addressing them.
• Evaluating programs or interventions : A research report can evaluate the effectiveness of programs or interventions, which can inform decision-making about whether to continue, modify, or discontinue them.
• Meeting regulatory requirements: In some fields, research reports are required to meet regulatory requirements, such as in the case of drug trials or environmental impact studies.

When to Write Research Report

A research report should be written after completing the research study. This includes collecting data, analyzing the results, and drawing conclusions based on the findings. Once the research is complete, the report should be written in a timely manner while the information is still fresh in the researcher’s mind.

In academic settings, research reports are often required as part of coursework or as part of a thesis or dissertation. In this case, the report should be written according to the guidelines provided by the instructor or institution.

In other settings, such as in industry or government, research reports may be required to inform decision-making or to comply with regulatory requirements. In these cases, the report should be written as soon as possible after the research is completed in order to inform decision-making in a timely manner.

Overall, the timing of when to write a research report depends on the purpose of the research, the expectations of the audience, and any regulatory requirements that need to be met. However, it is important to complete the report in a timely manner while the information is still fresh in the researcher’s mind.

Characteristics of Research Report

There are several characteristics of a research report that distinguish it from other types of writing. These characteristics include:

• Objective: A research report should be written in an objective and unbiased manner. It should present the facts and findings of the research study without any personal opinions or biases.
• Systematic: A research report should be written in a systematic manner. It should follow a clear and logical structure, and the information should be presented in a way that is easy to understand and follow.
• Detailed: A research report should be detailed and comprehensive. It should provide a thorough description of the research methods, results, and conclusions.
• Accurate : A research report should be accurate and based on sound research methods. The findings and conclusions should be supported by data and evidence.
• Organized: A research report should be well-organized. It should include headings and subheadings to help the reader navigate the report and understand the main points.
• Clear and concise: A research report should be written in clear and concise language. The information should be presented in a way that is easy to understand, and unnecessary jargon should be avoided.
• Citations and references: A research report should include citations and references to support the findings and conclusions. This helps to give credit to other researchers and to provide readers with the opportunity to further explore the topic.

Advantages of Research Report

Research reports have several advantages, including:

• Communicating research findings: Research reports allow researchers to communicate their findings to a wider audience, including other researchers, stakeholders, and the general public. This helps to disseminate knowledge and advance the understanding of a particular topic.
• Providing evidence for decision-making : Research reports can provide evidence to inform decision-making, such as in the case of policy-making, program planning, or product development. The findings and conclusions can help guide decisions and improve outcomes.
• Supporting further research: Research reports can provide a foundation for further research on a particular topic. Other researchers can build on the findings and conclusions of the report, which can lead to further discoveries and advancements in the field.
• Demonstrating expertise: Research reports can demonstrate the expertise of the researchers and their ability to conduct rigorous and high-quality research. This can be important for securing funding, promotions, and other professional opportunities.
• Meeting regulatory requirements: In some fields, research reports are required to meet regulatory requirements, such as in the case of drug trials or environmental impact studies. Producing a high-quality research report can help ensure compliance with these requirements.

Limitations of Research Report

Despite their advantages, research reports also have some limitations, including:

• Time-consuming: Conducting research and writing a report can be a time-consuming process, particularly for large-scale studies. This can limit the frequency and speed of producing research reports.
• Expensive: Conducting research and producing a report can be expensive, particularly for studies that require specialized equipment, personnel, or data. This can limit the scope and feasibility of some research studies.
• Limited generalizability: Research studies often focus on a specific population or context, which can limit the generalizability of the findings to other populations or contexts.
• Potential bias : Researchers may have biases or conflicts of interest that can influence the findings and conclusions of the research study. Additionally, participants may also have biases or may not be representative of the larger population, which can limit the validity and reliability of the findings.
• Accessibility: Research reports may be written in technical or academic language, which can limit their accessibility to a wider audience. Additionally, some research may be behind paywalls or require specialized access, which can limit the ability of others to read and use the findings.

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer

You may also like

Research Process – Steps, Examples and Tips

Data Verification – Process, Types and Examples

Tables in Research Paper – Types, Creating Guide...

Limitations in Research – Types, Examples and...

Future Research – Thesis Guide

Research Topics – Ideas and Examples

APA Style Research Report Example: Structuring Your Study

Creating a well-structured research report that follows APA style guidelines can be challenging for any scientist or academic.

This post provides a complete walkthrough of how to format each section of an APA style research report to clearly showcase your study and findings.

You'll see examples and explanations for crafting an effective title page, abstract, introduction, methods, results, discussion, and reference list. By the end, you'll have a solid template to apply for structuring your own APA-formatted research reports.

Introduction to APA Style Research Reports

What is an apa style research report.

An APA style research report is a document presenting empirical research findings formatted according to APA manual guidelines. It communicates original research concisely and precisely to inform an academic audience.

Key elements of an APA research report include:

Title page with running head, title, author name(s), and institutional affiliation

Abstract summarizing the key details of the report

Introduction presenting background and stating hypotheses or research questions

Method section explaining the research design, materials, procedure

Results reporting key data and statistical analyses

Discussion interpreting the findings and stating conclusions

References listing sources cited in APA format

Purpose and Goals

APA research reports allow researchers to share methodologies and findings, driving scientific progress. They aim to demonstrate sound research design and provide impactful implications.

Specific goals of APA style research reports include:

Communicating research effectively to peers

Providing transparency and allowing reproducibility

Sharing generalizable insights to advance the field

Establishing credibility through rigorous methodology

Basic Structure

APA reports contain key sections like a title page, abstract, introduction, method, results, discussion and references. Each serves a specific purpose within the overall document.

The basic structure ensures that critical details are presented logically so readers can readily assess the study and apply the knowledge shared. Adhering to APA format also facilitates indexing in databases.

What is APA format for research report?

APA format provides guidelines for structuring, formatting, and citing sources in a research paper or report. Here are the key elements of APA format for a research report:

The title page includes the paper's full title, author names and affiliations, author note, running head, and page number. Center all text on the page vertically and horizontally.

The abstract is a brief summary of the key details in your paper - typically 150-250 words. It covers the research topic, questions, methods, results, and conclusions.

Introduction

The introduction orients the reader to the research topic and questions. It provides background context and briefly summarizes relevant prior research. State the purpose and rationale for the study.

The method section provides details on the procedures, participants, materials, measures, and design of the study. This allows readers to evaluate and potentially replicate the methodology.

The results section reports key findings, including statistics, to answer the research questions. Present results clearly and objectively without interpretation. Use tables and figures to help summarize data.

In the discussion, analyze and interpret the results, connect them back to prior research, note limitations, and discuss implications. This section involves more subjective analysis and interpretation.

The reference list contains full details on all sources cited in APA format. List references alphabetically by authors' last names.

Following proper APA format ensures your research report is structured clearly and enables readers to efficiently assess your study and findings. Using consistent guidelines also demonstrates credibility and academic rigor.

What is APA format and example?

The American Psychological Association (APA) style is a set of guidelines for writing scientific papers. APA format provides rules on how to structure, format, cite sources, and write in a clear, scientific manner.

Some key elements of APA format include:

Title page with running head, title, author name, and affiliation

Abstract summarizing the key details of the paper

In-text citations with author name and date, e.g. (Smith, 2022)

Reference list of all sources cited in the paper

An example of a paper in APA format might look like:

Running head : FACTORS INFLUENCING MEMORY Title : The Role of Emotion on Eyewitness Memory Author name : Jane Smith Affiliation : University of California

This paper explores the interaction between emotion and memory retention in eyewitnesses. Key findings suggest emotional events are remembered more vividly but with less accuracy.

Eyewitness testimony is a crucial form of evidence in criminal trials (Loftus, 1979). However, memory accuracy can be affected by many factors, including the emotion experienced during the event. Past research has found...

Using the standard APA format creates consistency and ensures scientific papers are organized logically. This enhances readability for the audience and assists peer-review processes. Adhering to APA guidelines also lends credibility and professionalism to scientific writing.

What is APA format for student research?

APA format provides guidelines for structuring, formatting, and citing sources in academic writing. For student research papers and reports, key elements of APA format include:

Margins and Font

1 inch margins on all sides of the page

Accessible font like Times New Roman 12pt

Double spaced lines throughout

The title page should include:

Full title of the paper

Author name(s)

Institutional affiliation

The abstract is a brief summary of the key details in your paper, including:

Research topic, questions, and methods

Major findings and conclusions

Implications of the research

It concisely outlines the overall purpose and content to help readers quickly understand what your paper covers.

The main body presents the key details of your research. This includes:

Methodology

Discussion/Conclusion

Use APA heading styles throughout to organize content into sections and sub-sections as needed.

The reference list cites all sources mentioned in your paper. It starts on a new page at the end of the document. Format references in APA style.

Following proper APA format for student papers enhances readability. It also demonstrates your ability to produce scholarly writing aligned with accepted academic standards.

What is the method section of an APA Style research report?

The method section provides the core details on how you conducted your research study. As outlined in the APA manual, this section should comprehensively describe:

Participants

Key characteristics like demographics, total number, how they were recruited

Inclusion and exclusion criteria

Statistical power analysis to determine appropriate sample size

Apparatus, instruments, devices, or metrics used to collect data

Validated scales, surveys, or assessments leveraged

Step-by-step process followed to carry out the study

Conditions participants were exposed to

Instructions provided to participants

Essentially, your APA format methods section should clearly outline the participants, materials, and procedures so other researchers can fully understand and even replicate your study if needed. The level of detail and description should be thorough and comprehensive.

To see examples and templates, refer to the APA Style research report method section illustrations from the official APA Style website .

Crafting a Title Page

The title page is the first page of an APA style research report and serves as a cover page presenting key metadata about the paper. Properly formatting the title page according to APA guidelines demonstrates adherence to scholarly conventions.

Header Formatting

The header of an APA format research report should be centered and double-spaced. It should include the full title of the paper, the author names, and the institutional affiliation.

For example:

The Role of Media in Body Image Perceptions: An Experimental Study

John Smith, Jane Doe, and Bob Wilson Brigham Young University

Title Formatting

The title itself should be bolded and capitalized, succinctly communicating the key variables and sample used in the study. Aim for a title length of 10 to 12 words.

Author Name Order

List author names in order of their relative contributions, with each name structured as last name followed by first and middle initials. The author who contributed most significantly is listed first.

John Smith, Jane Doe, and Bob Wilson

With a properly formatted title page following APA guidelines, researchers demonstrate their credibility and command of scholarly writing conventions from the outset. Referencing an apa format template word document can help in structuring an APA-style title page.

Writing an Impactful Abstract

Formatting guidelines.

Abstracts should be limited to 250 words, formatted in a single paragraph with no indentation. The section header, "Abstract", should be centered and bolded.

Structuring Methods and Findings

Briefly summarize the key methods used in the study, providing enough clarity that the work could be replicated by others. Report the most important findings and results concisely, including key statistics. Aim to balance brevity with sufficient methodological and results detail.

Stating Conclusions

Clearly state the conclusions of the study based on the results obtained. Consider the implications of the findings and emphasize the study's contributions to knowledge in the field or to practice.

Introducing the Research

Funnel structure.

When structuring the introduction section of an APA research report, it's best to use a funnel approach. This means starting broad with background information and funneling down to the specifics of your study.

First provide context by summarizing the general area or problem your research aims to address. Then give an overview of relevant prior research and how your study builds on or departs from it. Finally, state the purpose and rationale behind your research along with precise hypotheses or research questions.

This funnel structure moves smoothly from the big picture down to the narrow focus of your investigation in a logical flow.

Literature Synthesis

The literature synthesis involves analyzing and summarizing earlier works related to your research area. The goal is to give readers context by showing what questions have already been investigated, what methods were used, and what findings emerged.

Point out inconsistencies in past findings or gaps in the literature that your study intends to address. Show how your work synthesizes, critiques, and builds on prior studies to advance collective understanding. Use this section to articulate precisely how your investigation fills important gaps in the literature.

Hypotheses Overview

The final piece of the introduction is stating your study's hypotheses or research questions. These hypotheses should flow logically from the preceding sections on background, prior research, and rationale.

Be as precise as possible in wording each hypothesis. Include the variables involved and the specific relationship or difference you expect to find between them. For example, "We hypothesize that variable A will be positively correlated with variable B" or "We expect group C to score higher on measure D than group E."

Check that each hypothesis connects to the broader goals and purpose of your research. This allows readers to clearly grasp what you aimed to study and why before transitioning to the method and results sections.

Explaining the Methodology

The method section provides critical details on how the study was conducted, offering a blueprint for other researchers to replicate and validate the findings. This section should clearly highlight key strategies used to accurately detail the study procedures.

Participant Description

When describing the study participants, be sure to identify key attributes of the sample, including:

Sample size

Demographic breakdown (e.g. age, gender, education level)

Population group represented

Providing these details allows readers to determine if the sample is representative and if findings may generalize to larger groups.

Study Design

The study design overview explains:

Independent and dependent variables

Controls and comparisons

Overall sequence of study procedures

Succinctly convey the cause-effect logic and flow of experimental conditions that were created. This allows others to recreate the study methodology.

Materials or Measures

Detail any original or existing tools used in the study, including:

Surveys and questionnaires

Intervention materials given to participants

Stimulus sets or equipment

For existing measures, cite source and note validity and reliability data if available. For original tools, describe development process and measures taken to maximize quality.

Thoroughly describing materials and measures enables methodological transparency and supports research integrity.

Reporting Results

The results section reports main statistical findings without interpretation. This section offers best practices for presenting analyses.

Statistical Assumptions

Document checks of assumptions underlying analyses such as normality of distribution, homogeneity of variance, or sphericity. For example, report the Shapiro-Wilk test for normality or Levene's test for equality of variances. Statistical assumptions should be checked and reported transparently.

Sequence Findings

Structure results sequentially per hypothesis, following the order presented earlier. Use headers reflecting each analysis. For example:

Sequencing findings by hypothesis aids reader comprehension and flow.

APA Statistical Style

Apply APA style to statistics including italicized test names, n sizes in parentheses, proper use of p, F, t, and Greek symbols. For example:

Adhering to correct APA statistical style lends credibility and ensures professional communication.

Discussing the Outcomes

Overview major outcomes.

The discussion section should start by clearly stating the key findings from the research study. This includes restating the main hypotheses or research questions and whether they were supported or not based on the results.

"The results supported our hypothesis that participants in the treatment group would have lower anxiety levels after completing the 8-week mindfulness program compared to the control group."

It can also be helpful to identify any interesting or unexpected patterns in the findings.

Interpret Results

Next, offer possible explanations for the findings by comparing and contrasting them with previous research studies. Consider how your results fit with existing theories and knowledge in the field.

"The findings that mindfulness training reduced anxiety levels align with previous studies showing the benefits of mindfulness-based therapies on mental health (citations). One potential reason is that mindfulness teaches non-judgmental awareness of thoughts and emotions, leading to less rumination and worrying behaviors that characterize anxiety disorders (citation)."

Use citations to ground your interpretations in the scientific literature.

Acknowledge Limitations

An important part of the discussion section is acknowledging the limitations of the current study. This demonstrates scientific rigor and critical analysis of your own work.

Common limitations include:

Small sample sizes that limit generalizability

Lack of diversity in the participant sample

Self-reported measures that may be biased

Correlational designs that prevent determining causation

"The study had a relatively small sample size of 30 participants from a single geographic area. Future research should replicate these findings with larger and more diverse samples to determine the generalizability of the results."

Suggest priorities for future studies to address these limitations and build upon the current research.

Listing References

Order and structure.

References should be listed alphabetically by the last name of the first author. Use a hanging indent format, with the first line of each reference flush left and subsequent lines indented. There should be one space between each reference.

Formatting Specific Sources

Apply formatting rules based on the type of source:

Books : List author last name, first and middle initials, publication year in parentheses, book title in italics, publisher location, and publisher name.

Journal articles : List author names, publication year in parentheses, article title without quotes, journal name in italics, volume and issue number, and page range.

Online sources : List author names, publication year in parentheses, article or page title, website name in italics, URL, and date accessed.

Matching In-Text Citations

The reference list must match all in-text citations used in the body text of the paper. In-text citations include author last name(s) and year in parentheses. Ensure each in-text citation has a corresponding entry in the reference list with matching author name(s) and publication year.

Antonio Carlos Filho @acfilho_dev

Analyze Report: How to Write the Best Analytical Report (+ 6 Examples!)

Varun Saharawat is a seasoned professional in the fields of SEO and content writing. With a profound knowledge of the intricate aspects of these disciplines, Varun has established himself as a valuable asset in the world of digital marketing and online content creation.

Organizations analyze reports to improve performance by identifying areas of strength and weakness, understanding customer needs and preferences, optimizing business processes, and making data-driven decisions!

Analyze Report: Picture a heap of bricks scattered on the ground. Individually, they lack purpose until meticulously assembled into a cohesive structure—a house, perhaps?

In the realm of business intelligence , data serves as the fundamental building material, with a well-crafted data analysis report serving as the ultimate desired outcome.

However, if you’ve ever attempted to harness collected data and transform it into an insightful report, you understand the inherent challenges. Bridging the gap between raw, unprocessed data and a coherent narrative capable of informing actionable strategies is no simple feat.

Table of Contents

What is an Analyze Report?

An analytical report serves as a crucial tool for stakeholders to make informed decisions and determine the most effective course of action. For instance, a Chief Marketing Officer (CMO) might refer to a business executive analytical report to identify specific issues caused by the pandemic before adapting an existing marketing strategy.

Marketers often utilize business intelligence tools to generate these informative reports. They vary in layout, ranging from text-heavy documents (such as those created in Google Docs with screenshots or Excel spreadsheets) to visually engaging presentations.

A quick search on Google reveals that many marketers opt for text-heavy documents with a formal writing style, often featuring a table of contents on the first page. In some instances, such as the analytical report example provided below, these reports may consist of spreadsheets filled with numbers and screenshots, providing a comprehensive overview of the data.

Also Read: The Best Business Intelligence Software in 2024

How to Write an Analyze Report?

Writing an Analyze Report requires careful planning, data analysis , and clear communication of findings. Here’s a step-by-step guide to help you write an effective analytical report:

Step 1: Define the Purpose:

• Clearly define the objective and purpose of the report. Determine what problem or question the report aims to address.
• Consider the audience for the report and what information they need to make informed decisions.

Step 2: Gather Data:

• Identify relevant sources of data that can provide insights into the topic.
• Collect data from primary sources (e.g., surveys, interviews) and secondary sources (e.g., research studies, industry reports).
• Ensure that the data collected is accurate, reliable, and up-to-date.

Step 3: Analyze the Data:

• Use analytical tools and techniques to analyze the data effectively. This may include statistical analysis, qualitative coding, or data visualization.
• Look for patterns, trends, correlations, and outliers in the data that may provide insights into the topic.
• Consider the context in which the data was collected and any limitations that may affect the analysis.

Step 4: Organize the Information:

• Structure the report in a logical and coherent manner. Divide the report into sections, such as an introduction, methodology, findings, analysis, and conclusion.
• Ensure that each section flows logically into the next and that there is a clear progression of ideas throughout the report.

Step 5: Write the Introduction:

• Start with an introduction that provides background information on the topic and outlines the scope of the report.
• Clearly state the purpose and objectives of the analysis.
• Provide context for the analysis and explain why it is relevant and important.

Step 6: Present the Methodology:

• Describe the methods and techniques used to gather and analyze the data.
• Explain any assumptions made and the rationale behind your approach.
• Provide sufficient detail so that the reader can understand how the analysis was conducted.

Step 7: Present the Findings:

• Present the findings of your analysis in a clear and concise manner.
• Use charts, graphs, tables, and other visual aids to illustrate key points and make the data easier to understand.
• Provide context for the findings and explain their significance.

Step 8: Analyze the Data:

• Interpret the findings and analyze their implications.
• Discuss any patterns, trends, or insights uncovered by the analysis and explain their significance.
• Consider alternative explanations or interpretations of the data.

Step 9: Draw Conclusions:

• Draw conclusions based on the analysis and findings.
• Summarize the main points and insights of the report.
• Reiterate the key takeaways and their implications for decision-making.

Step 10: Make Recommendations:

• Finally, make recommendations based on your conclusions.
• Suggest actionable steps that can be taken to address any issues identified or capitalize on any opportunities uncovered by the analysis.
• Provide specific, practical recommendations that are feasible and aligned with the objectives of the report.

Step 11: Proofread and Revise:

• Review the report for accuracy, clarity, and coherence.
• Ensure that the writing is clear, concise, and free of errors.
• Make any necessary revisions before finalizing the report.

Step 12: Write the Executive Summary:

• Write a brief executive summary that provides an overview of the report’s key findings, conclusions, and recommendations.
• This summary should be concise and easy to understand for busy stakeholders who may not have time to read the entire report.
• Include only the most important information and avoid unnecessary details.

By following these steps, you can write an analytical report that effectively communicates your findings and insights to your audience.

Also Read: Analytics For BI: What is Business Intelligence and Analytics?

Analyze Report Examples

Analyze Report play a crucial role in providing valuable insights to businesses, enabling informed decision-making and strategic planning. Here are some examples of analytical reports along with detailed descriptions:

1) Executive Report Template:

An executive report serves as a comprehensive overview of a company’s performance, specifically tailored for C-suite executives. This report typically includes key metrics and KPIs that provide insights into the organization’s financial health and operational efficiency. For example, the Highlights tab may showcase total revenue for a specific period, along with the breakdown of transactions and associated costs. 

Additionally, the report may feature visualizations such as cost vs. revenue comparison charts, allowing executives to quickly identify trends and make data-driven decisions. With easy-to-understand graphs and charts, executives can expedite decision-making processes and adapt business strategies for effective cost containment and revenue growth.

2) Digital Marketing Report Template:

In today’s digital age, businesses rely heavily on digital marketing channels to reach their target audience and drive engagement. A digital marketing report provides insights into the performance of various marketing channels and campaigns, helping businesses optimize their marketing strategies for maximum impact. 

This report typically includes key metrics such as website traffic, conversion rates, and ROI for each marketing channel. By analyzing these KPIs, businesses can identify their best-performing channels and allocate resources accordingly. For example, the report may reveal that certain channels, such as social media or email marketing, yield higher response rates than others. Armed with this information, businesses can refine their digital marketing efforts to enhance the user experience, attract more customers, and ultimately drive growth.

3) Sales Performance Report:

A sales performance report provides a detailed analysis of sales activities, including revenue generated, sales volume, customer acquisition, and sales team performance. This report typically includes visualizations such as sales trend charts, pipeline analysis, and territory-wise sales comparisons. By analyzing these metrics, sales managers can identify top-performing products or services, track sales targets, and identify areas for improvement.

4) Customer Satisfaction Report:

A customer satisfaction report evaluates customer feedback and sentiment to measure overall satisfaction levels with products or services. This report may include metrics such as Net Promoter Score (NPS), customer survey results, and customer support ticket data. By analyzing these metrics, businesses can identify areas where they excel and areas where they need to improve to enhance the overall customer experience.

5) Financial Performance Report:

A financial performance report provides an in-depth analysis of an organization’s financial health, including revenue, expenses, profitability, and cash flow. This report may include financial ratios, trend analysis, and variance reports to assess performance against budgeted targets or industry benchmarks. By analyzing these metrics, financial managers can identify areas of strength and weakness and make strategic decisions to improve financial performance .

6) Inventory Management Report:

An inventory management report tracks inventory levels, turnover rates, stockouts, and inventory costs to optimize inventory management processes. This report may include metrics such as inventory turnover ratio, carrying costs, and stock-to-sales ratios. By analyzing these metrics, inventory managers can ensure optimal inventory levels, minimize stockouts, and reduce carrying costs to improve overall operational efficiency.

7) Employee Performance Report:

An employee performance report evaluates individual and team performance based on key performance indicators (KPIs) such as sales targets, customer satisfaction scores, productivity metrics, and attendance records. This report may include visualizations such as performance scorecards, heatmaps, and trend analysis charts to identify top performers, areas for improvement, and training needs.

Also Check: Analytics & Insights: The Difference Between Data, Analytics, and Insights

Why are Analyze Report Important?

Analyze Report are important for several reasons:

• Informed Decision Making: Analytical reports provide valuable insights and data-driven analysis that enable businesses to make informed decisions. By presenting relevant information in a structured format, these reports help stakeholders understand trends, identify patterns, and evaluate potential courses of action.
• Problem Solving: Analytical reports help organizations identify and address challenges or issues within their operations. Whether it’s identifying inefficiencies in processes, addressing customer complaints, or mitigating risks, these reports provide a framework for problem-solving and decision-making.
• Business Opportunities: Analytical reports can uncover new business opportunities by analyzing market trends, customer behavior, and competitor activities. By identifying emerging trends or unmet customer needs, businesses can capitalize on opportunities for growth and innovation.
• Performance Evaluation: Analytical reports are instrumental in evaluating the performance of various aspects of a business, such as sales, marketing campaigns, and financial metrics. By tracking key performance indicators (KPIs) and metrics, organizations can assess their progress towards goals and objectives.
• Accountability and Transparency: Analytical reports promote accountability and transparency within an organization by providing objective data and analysis. By sharing insights and findings with stakeholders, businesses can foster trust and confidence in their decision-making processes.

Overall, analytical reports serve as valuable tools for businesses to gain insights, solve problems, identify opportunities, evaluate performance, and enhance decision-making processes.

Types of Analyze Report

• Financial Analyze Report: These reports analyze the financial performance of an organization, including revenue, expenses, profitability, and cash flow. They help stakeholders understand the financial health of the business and make informed decisions about investments, budgeting, and strategic planning.
• Market Research Reports: Market research reports analyze market trends, consumer behavior, competitive landscape, and other factors affecting a particular industry or market segment. They provide valuable insights for businesses looking to launch new products, enter new markets, or refine their marketing strategies .
• Performance Analysis Reports: These reports evaluate the performance of various aspects of an organization, such as sales performance, operational efficiency, employee productivity, and customer satisfaction. They help identify areas of improvement and inform decision-making to enhance overall performance.
• Risk Assessment Reports: Risk assessment reports analyze potential risks and vulnerabilities within an organization, such as financial risks, operational risks, cybersecurity risks, and regulatory compliance risks. They help stakeholders understand and mitigate risks to protect the organization’s assets and reputation.
• SWOT Analysis Reports: SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis reports assess the internal strengths and weaknesses of an organization, as well as external opportunities and threats in the business environment. They provide a comprehensive overview of the organization’s strategic position and guide decision-making.
• Customer Analysis Reports: Customer analysis reports examine customer demographics, purchasing behavior, satisfaction levels, and preferences. They help businesses understand their target audience better, tailor products and services to meet customer needs, and improve customer retention and loyalty.
• Operational Efficiency Reports: These reports evaluate the efficiency and effectiveness of operational processes within an organization, such as production, logistics, and supply chain management. They identify bottlenecks, inefficiencies, and areas for improvement to optimize operations and reduce costs.
• Compliance and Regulatory Reports: Compliance and regulatory reports assess an organization’s adherence to industry regulations, legal requirements, and internal policies. They ensure that the organization operates ethically and legally, mitigating the risk of fines, penalties, and reputational damage.

For Latest Tech Related Information, Join Our Official Free Telegram Group : PW Skills Telegram Group

Analyze Report FAQs

What is an analytical report.

An analytical report is a document that presents data, analysis, and insights on a specific topic or problem. It provides a detailed examination of information to support decision-making and problem-solving within an organization.

Why are analytical reports important?

Analytical reports are important because they help organizations make informed decisions, solve problems, and identify opportunities for improvement. By analyzing data and providing insights, these reports enable stakeholders to understand trends, patterns, and relationships within their business operations.

What types of data are typically included in analytical reports?

Analytical reports may include various types of data, such as financial data, sales data, customer feedback, market research, and operational metrics. The specific data included depends on the purpose of the report and the information needed to address the topic or problem being analyzed.

How are analytical reports different from other types of reports?

Analytical reports differ from other types of reports, such as descriptive reports or summary reports, in that they go beyond presenting raw data or summarizing information. Instead, analytical reports analyze data in-depth, draw conclusions, and provide recommendations based on the analysis.

What are the key components of an analytical report?

Key components of an analytical report typically include an introduction, methodology, findings, analysis, conclusions, and recommendations. The introduction provides background information on the topic, the methodology outlines the approach used to analyze the data, the findings present the results of the analysis, the analysis interprets the findings, and the conclusions and recommendations offer insights and actionable steps.

• What is Statistical Modeling? Definition and FAQs

Statistical Modeling states scover the definition, key concepts, and frequently asked questions about statistical modeling, including its applications in data…

• What is Diagnostic Analytics? Why it is Important

Diagnostic analytics is used to predict the reason behind occurrence of a certain event after analysing the collected data insights.…

• Data Analyst Recruitment For Fresher By S&P Global, Apply Now!

S&P Global has opened the Data Analyst Recruitment for freshers who are passionate about data analysis and research. Read here…

Related Articles

• Cluster Analysis – Methods, Applications, and Algorithms
• Top 5 Data Analytics Jobs For Freshers In October
• 5 Examples Of Descriptive Analytics
• What Is Retail Analytics? The Ultimate Guide
• What Is Lexical Analysis? Explore In Detail
• Data Analyst Job Description, Salary, Responsibilities
• Top 18 Business Analytics Tools Used by Companies Today

The Community

Modern analyst blog, community blog.

• Member Profiles

Networking Opportunities

Community spotlight, business analysis glossary, articles listing, business analyst humor, self assessment.

• Training Courses
• Organizations
• Resume Writing Tips
• Interview Questions

Let Us Help Your Business

Advertise with us, rss feeds & syndication, privacy policy.

Writing a Good Data Analysis Report: 7 Steps

As a data analyst, you feel most comfortable when you’re alone with all the numbers and data. You’re able to analyze them with confidence and reach the results you were asked to find. But, this is not the end of the road for you. You still need to write a data analysis report explaining your findings to the laymen - your clients or coworkers.

That means you need to think about your target audience, that is the people who’ll be reading your report.

They don’t have nearly as much knowledge about data analysis as you do. So, your report needs to be straightforward and informative. The article below will help you learn how to do it. Let’s take a look at some practical tips you can apply to your data analysis report writing and the benefits of doing so.

source: Pexels  

Data Analysis Report Writing: 7 Steps

The process of writing a data analysis report is far from simple, but you can master it quickly, with the right guidance and examples of similar reports .

This is why we've prepared a step-by-step guide that will cover everything you need to know about this process, as simply as possible. Let’s get to it.

Consider Your Audience

You are writing your report for a certain target audience, and you need to keep them in mind while writing. Depending on their level of expertise, you’ll need to adjust your report and ensure it speaks to them. So, before you go any further, ask yourself:

Who will be reading this report? How well do they understand the subject?

Let’s say you’re explaining the methodology you used to reach your conclusions and find the data in question. If the reader isn’t familiar with these tools and software, you’ll have to simplify it for them and provide additional explanations.

So, you won't be writing the same type of report for a coworker who's been on your team for years or a client who's seeing data analysis for the first time. Based on this determining factor, you'll think about:

the language and vocabulary you’re using

abbreviations and level of technicality

the depth you’ll go into to explain something

the type of visuals you’ll add

Your readers’ expertise dictates the tone of your report and you need to consider it before writing even a single word.

Draft Out the Sections

The next thing you need to do is create a draft of your data analysis report. This is just a skeleton of what your report will be once you finish. But, you need a starting point.

So, think about the sections you'll include and what each section is going to cover. Typically, your report should be divided into the following sections:

Introduction

Body (Data, Methods, Analysis, Results)

For each section, write down several short bullet points regarding the content to cover. Below, we'll discuss each section more elaborately.

Develop The Body

The body of your report is the most important section. You need to organize it into subsections and present all the information your readers will be interested in.

We suggest the following subsections.

Explain what data you used to conduct your analysis. Be specific and explain how you gathered the data, what your sample was, what tools and resources you’ve used, and how you’ve organized your data. This will give the reader a deeper understanding of your data sample and make your report more solid.

Also, explain why you choose the specific data for your sample. For instance, you may say “ The sample only includes data of the customers acquired during 2021, in the peak of the pandemic.”

Next, you need to explain what methods you’ve used to analyze the data. This simply means you need to explain why and how you choose specific methods. You also need to explain why these methods are the best fit for the goals you’ve set and the results you’re trying to reach.

Back up your methodology section with background information on each method or tool used. Explain how these resources are typically used in data analysis.

After you've explained the data and methods you've used, this next section brings those two together. The analysis section shows how you've analyzed the specific data using the specific methods. 

This means you’ll show your calculations, charts, and analyses, step by step. Add descriptions and explain each of the steps. Try making it as simple as possible so that even the most inexperienced of your readers understand every word.

This final section of the body can be considered the most important section of your report. Most of your clients will skim the rest of the report to reach this section. 

Because it’ll answer the questions you’ve all raised. It shares the results that were reached and gives the reader new findings, facts, and evidence. 

So, explain and describe the results using numbers. Then, add a written description of what each of the numbers stands for and what it means for the entire analysis. Summarize your results and finalize the report on a strong note. 

Write the Introduction

Yes, it may seem strange to write the introduction section at the end, but it’s the smartest way to do it. This section briefly explains what the report will cover. That’s why you should write it after you’ve finished writing the Body.

In your introduction, explain:

the question you’ve raised and answered with the analysis

context of the analysis and background information

short outline of the report

Simply put, you’re telling your audience what to expect.

Add a Short Conclusion

Finally, the last section of your paper is a brief conclusion. It only repeats what you described in the Body, but only points out the most important details.

It should be less than a page long and use straightforward language to deliver the most important findings. It should also include a paragraph about the implications and importance of those findings for the client, customer, business, or company that hired you.

Include Data Visualization Elements

You have all the data and numbers in your mind and find it easy to understand what the data is saying. But, to a layman or someone less experienced than yourself, it can be quite a puzzle. All the information that your data analysis has found can create a mess in the head of your reader.

So, you should simplify it by using data visualization elements.

Firstly, let’s define what are the most common and useful data visualization elements you can use in your report:

There are subcategories to each of the elements and you should explore them all to decide what will do the best job for your specific case. For instance, you'll find different types of charts including, pie charts, bar charts, area charts, or spider charts.

For each data visualization element, add a brief description to tell the readers what information it contains. You can also add a title to each element and create a table of contents for visual elements only.

Proofread & Edit Before Submission

All the hard work you’ve invested in writing a good data analysis report might go to waste if you don’t edit and proofread. Proofreading and editing will help you eliminate potential mistakes, but also take another objective look at your report.

First, do the editing part. It includes:

reading the whole report objectively, like you’re seeing it for the first time

leaving an open mind for changes

adding or removing information

rearranging sections

finding better words to say something

You should repeat the editing phase a couple of times until you're completely happy with the result. Once you're certain the content is all tidied up, you can move on to the proofreading stage. It includes:

finding and removing grammar and spelling mistakes

rethinking vocabulary choices

improving clarity 

improving readability

You can use an online proofreading tool to make things faster. If you really want professional help, Grab My Essay is a great choice. Their professional writers can edit and rewrite your entire report, to make sure it’s impeccable before submission.

Whatever you choose to do, proofread yourself or get some help with it, make sure your report is well-organized and completely error-free.

Benefits of Writing Well-Structured Data Analysis Reports

Yes, writing a good data analysis report is a lot of hard work. But, if you understand the benefits of writing it, you’ll be more motivated and willing to invest the time and effort. After knowing how it can help you in different segments of your professional journey, you’ll be more willing to learn how to do it.

Below are the main benefits a data analysis report brings to the table.

Improved Collaboration

When you’re writing a data analysis report, you need to be aware more than one end user is going to use it. Whether it’s your employer, customer, or coworker - you need to make sure they’re all on the same page. And when you write a data analysis report that is easy to understand and learn from, you’re creating a bridge between all these people.

Simply, all of them are given accurate data they can rely on and you’re thus removing the potential misunderstandings that can happen in communication. This improves the overall collaboration level and makes everyone more open and helpful.

Increased Efficiency

People who are reading your data analysis report need the information it contains for some reason. They might use it to do their part of the job, to make decisions, or report further to someone else. Either way, the better your report, the more efficient it'll be. And, if you rely on those people as well, you'll benefit from this increased productivity as well.

Data tells a story about a business, project, or venture. It's able to show how well you've performed, what turned out to be a great move, and what needs to be reimagined. This means that a data analysis report provides valuable insight and measurable KPIs (key performance indicators) that you’re able to use to grow and develop. 

Clear Communication

Information is key regardless of the industry you're in or the type of business you're doing. Data analysis finds that information and proves its accuracy and importance. But, if those findings and the information itself aren't communicated clearly, it's like you haven't even found them.

This is why a data analysis report is crucial. It will present the information less technically and bring it closer to the readers.

Final Thoughts

As you can see, it takes some skill and a bit more practice to write a good data analysis report. But, all the effort you invest in writing it will be worth it once the results kick in. You’ll improve the communication between you and your clients, employers, or coworkers. People will be able to understand, rely on, and use the analysis you’ve conducted.

So, don’t be afraid and start writing your first data analysis report. Just follow the 7 steps we’ve listed and use a tool such as ProWebScraper to help you with website data analysis. You’ll be surprised when you see the result of your hard work.

Jessica Fender is a business analyst and a blogger. She writes about business and data analysis, networking in this sector, and acquiring new skills. Her goal is to provide fresh and accurate information that readers can apply instantly.

Related Articles

Article/Paper Categories

Upcoming live webinars, ace the interview.

Roles and Titles

• Business Analyst
• Business Process Analyst
• IT Business Analyst
• Requirements Engineer
• Business Systems Analyst
• Systems Analyst
• Data Analyst

Career Resources

• Interview Tips
• Salary Information
• Directory of Links

Community Resources

• Project Members

Advertising Opportunities  | Contact Us  | Privacy Policy

How to Write Data Analysis Reports in 9 Easy Steps

Table of contents

To see what Databox can do for you, including how it helps you track and visualize your performance data in real-time, check out our home page. Click here .

Imagine a bunch of bricks. They don’t have a purpose until you put them together into a house, do they?

In business intelligence, data is your building material, and a quality data analysis report is what you want to see as the result.

But if you’ve ever tried to use the collected data and assemble it into an insightful report, you know it’s not an easy job to do. Data is supposed to tell a story about your performance, but there’s a long way from unprocessed, raw data to a meaningful narrative that you can use to create an actionable plan for making steady progress towards your goals.

This article will help you improve the quality of your data analysis reports and build them effortlessly and fast. Let’s jump right in.

What Is a Data Analysis Report?

Why is data analysis reporting important, how to write a data analysis report 9 simple steps, data analysis report examples.

A data analysis report is a type of business report in which you present quantitative and qualitative data to evaluate your strategies and performance. Based on this data, you give recommendations for further steps and business decisions while using the data as evidence that backs up your evaluation.

Today, data analysis is one of the most important elements of business intelligence strategies as companies have realized the potential of having data-driven insights at hand to help them make data-driven decisions.

Just like you’ll look at your car’s dashboard if something’s wrong, you’ll pull your data to see what’s causing drops in website traffic, conversions, or sales – or any other business metric you may be following. This unprocessed data still doesn’t give you a diagnosis – it’s the first step towards a quality analysis. Once you’ve extracted and organized your data, it’s important to use graphs and charts to visualize it and make it easier to draw conclusions.

Once you add meaning to your data and create suggestions based on it, you have a data analysis report.

A vital detail everyone should know about data analysis reports is their accessibility for everyone in your team, and the ability to innovate. Your analysis report will contain your vital KPIs, so you can see where you’re reaching your targets and achieving goals, and where you need to speed up your activities or optimize your strategy. If you can uncover trends or patterns in your data, you can use it to innovate and stand out by offering even more valuable content, services, or products to your audience.

Data analysis is vital for companies for several reasons.

A reliable source of information

Trusting your intuition is fine, but relying on data is safer. When you can base your action plan on data that clearly shows that something is working or failing, you won’t only justify your decisions in front of the management, clients, or investors, but you’ll also be sure that you’ve taken appropriate steps to fix an issue or seize an important opportunity.

A better understanding of your business

According to Databox’s State of Business Reporting , most companies stated that regular monitoring and reporting improved progress monitoring, increased team effectiveness, allowed them to identify trends more easily, and improved financial performance. Data analysis makes it easier to understand your business as a whole, and each aspect individually. You can see how different departments analyze their workflow and how each step impacts their results in the end, by following their KPIs over time. Then, you can easily conclude what your business needs to grow – to boost your sales strategy, optimize your finances, or up your SEO game, for example.

An additional way to understand your business better is to compare your most important metrics and KPIs against companies that are just like yours. With Databox Benchmarks , you will need only one spot to see how all of your teams stack up against your peers and competitors.

Instantly and Anonymously Benchmark Your Company’s Performance Against Others Just Like You

If you ever asked yourself:

• How does our marketing stack up against our competitors?
• Are our salespeople as productive as reps from similar companies?
• Are our profit margins as high as our peers?

Databox Benchmark Groups can finally help you answer these questions and discover how your company measures up against similar companies based on your KPIs.

When you join Benchmark Groups, you will:

• Get instant, up-to-date data on how your company stacks up against similar companies based on the metrics most important to you. Explore benchmarks for dozens of metrics, built on anonymized data from thousands of companies and get a full 360° view of your company’s KPIs across sales, marketing, finance, and more.
• Understand where your business excels and where you may be falling behind so you can shift to what will make the biggest impact. Leverage industry insights to set more effective, competitive business strategies. Explore where exactly you have room for growth within your business based on objective market data.
• Keep your clients happy by using data to back up your expertise. Show your clients where you’re helping them overperform against similar companies. Use the data to show prospects where they really are… and the potential of where they could be.
• Get a valuable asset for improving yearly and quarterly planning . Get valuable insights into areas that need more work. Gain more context for strategic planning.

The best part?

• Benchmark Groups are free to access.
• The data is 100% anonymized. No other company will be able to see your performance, and you won’t be able to see the performance of individual companies either.

When it comes to showing you how your performance compares to others, here is what it might look like for the metric Average Session Duration:

And here is an example of an open group you could join:

And this is just a fraction of what you’ll get. With Databox Benchmarks, you will need only one spot to see how all of your teams stack up — marketing, sales, customer service, product development, finance, and more. 

• Choose criteria so that the Benchmark is calculated using only companies like yours
• Narrow the benchmark sample using criteria that describe your company
• Display benchmarks right on your Databox dashboards

Sounds like something you want to try out? Join a Databox Benchmark Group today!

It makes data accessible to everyone

Data doesn’t represent a magical creature reserved for data scientists only anymore. Now that you have streamlined and easy-to-follow data visualizations and tools that automatically show the latest figures, you can include everyone in the decision-making process as they’ll understand what means what in the charts and tables. The data may be complex, but it becomes easy to read when combined with proper illustrations. And when your teams gain such useful and accessible insight, they will feel motivated to act on it immediately.

Better collaboration

Data analysis reports help teams collaborate better, as well. You can apply the SMART technique to your KPIs and goals, because your KPIs become assignable. When they’re easy to interpret for your whole team, you can assign each person with one or multiple KPIs that they’ll be in charge of. That means taking a lot off a team leader’s plate so they can focus more on making other improvements in the business. At the same time, removing inaccurate data from your day-to-day operations will improve friction between different departments, like marketing and sales, for instance.

More productivity

You can also expect increased productivity, since you’ll be saving time you’d otherwise spend on waiting for specialists to translate data for other departments, etc. This means your internal procedures will also be on a top level.

Want to give value with your data analysis report? It’s critical to master the skill of writing a quality data analytics report. Want to know how to report on data efficiently? We’ll share our secret in the following section.

• Start with an Outline
• Make a Selection of Vital KPIs
• Pick the Right Charts for Appealing Design
• Use a Narrative
• Organize the Information
• Include a Summary
• Careful with Your Recommendations
• Double-Check Everything
• Use Interactive Dashboards

1. Start with an Outline

If you start writing without having a clear idea of what your data analysis report is going to include, it may get messy. Important insights may slip through your fingers, and you may stray away too far from the main topic. To avoid this, start the report by writing an outline first. Plan the structure and contents of each section first to make sure you’ve covered everything, and only then start crafting the report.

2. Make a Selection of Vital KPIs

Don’t overwhelm the audience by including every single metric there is. You can discuss your whole dashboard in a meeting with your team, but if you’re creating data analytics reports or marketing reports for other departments or the executives, it’s best to focus on the most relevant KPIs that demonstrate the data important for the overall business performance.

PRO TIP: How Well Are Your Marketing KPIs Performing?

Like most marketers and marketing managers, you want to know how well your efforts are translating into results each month. How much traffic and new contact conversions do you get? How many new contacts do you get from organic sessions? How are your email campaigns performing? How well are your landing pages converting? You might have to scramble to put all of this together in a single report, but now you can have it all at your fingertips in a single Databox dashboard.

Our Marketing Overview Dashboard includes data from Google Analytics 4 and HubSpot Marketing with key performance metrics like:

• Sessions . The number of sessions can tell you how many times people are returning to your website. Obviously, the higher the better.
• New Contacts from Sessions . How well is your campaign driving new contacts and customers?
• Marketing Performance KPIs . Tracking the number of MQLs, SQLs, New Contacts and similar will help you identify how your marketing efforts contribute to sales.
• Email Performance . Measure the success of your email campaigns from HubSpot. Keep an eye on your most important email marketing metrics such as number of sent emails, number of opened emails, open rate, email click-through rate, and more.
• Blog Posts and Landing Pages . How many people have viewed your blog recently? How well are your landing pages performing?

Now you can benefit from the experience of our Google Analytics and HubSpot Marketing experts, who have put together a plug-and-play Databox template that contains all the essential metrics for monitoring your leads. It’s simple to implement and start using as a standalone dashboard or in marketing reports, and best of all, it’s free!

You can easily set it up in just a few clicks – no coding required.

To set up the dashboard, follow these 3 simple steps:

Step 1: Get the template 

Step 2: Connect your HubSpot and Google Analytics 4 accounts with Databox. 

Step 3: Watch your dashboard populate in seconds.

3. Pick the Right Charts for Appealing Design

If you’re showing historical data – for instance, how you’ve performed now compared to last month – it’s best to use timelines or graphs. For other data, pie charts or tables may be more suitable. Make sure you use the right data visualization to display your data accurately and in an easy-to-understand manner.

4. Use a Narrative

Do you work on analytics and reporting ? Just exporting your data into a spreadsheet doesn’t qualify as either of them. The fact that you’re dealing with data may sound too technical, but actually, your report should tell a story about your performance. What happened on a specific day? Did your organic traffic increase or suddenly drop? Why? And more. There are a lot of questions to answer and you can put all the responses together in a coherent, understandable narrative.

5. Organize the Information

Before you start writing or building your dashboard, choose how you’re going to organize your data. Are you going to talk about the most relevant and general ones first? It may be the best way to start the report – the best practices typically involve starting with more general information and then diving into details if necessary.

6. Include a Summary

Some people in your audience won’t have the time to read the whole report, but they’ll want to know about your findings. Besides, a summary at the beginning of your data analytics report will help the reader get familiar with the topic and the goal of the report. And a quick note: although the summary should be placed at the beginning, you usually write it when you’re done with the report. When you have the whole picture, it’s easier to extract the key points that you’ll include in the summary.

7. Careful with Your Recommendations

Your communication skills may be critical in data analytics reports. Know that some of the results probably won’t be satisfactory, which means that someone’s strategy failed. Make sure you’re objective in your recommendations and that you’re not looking for someone to blame. Don’t criticize, but give suggestions on how things can be improved. Being solution-oriented is much more important and helpful for the business.

8. Double-Check Everything

The whole point of using data analytics tools and data, in general, is to achieve as much accuracy as possible. Avoid manual mistakes by proofreading your report when you finish, and if possible, give it to another person so they can confirm everything’s in place.

9. Use Interactive Dashboards

Using the right tools is just as important as the contents of your data analysis. The way you present it can make or break a good report, regardless of how valuable the data is. That said, choose a great reporting tool that can automatically update your data and display it in a visually appealing manner. Make sure it offers streamlined interactive dashboards that you can also customize depending on the purpose of the report.

To wrap up the guide, we decided to share nine excellent examples of what awesome data analysis reports can look like. You’ll learn what metrics you should include and how to organize them in logical sections to make your report beautiful and effective.

• Marketing Data Analysis Report Example

SEO Data Analysis Report Example

Sales data analysis report example.

• Customer Support Data Analysis Report Example

Help Desk Data Analysis Report Example

Ecommerce data analysis report example, project management data analysis report example, social media data analysis report example, financial kpi data analysis report example, marketing data report example.

If you need an intuitive dashboard that allows you to track your website performance effortlessly and monitor all the relevant metrics such as website sessions, pageviews, or CTA engagement, you’ll love this free HubSpot Marketing Website Overview dashboard template .

Tracking the performance of your SEO efforts is important. You can easily monitor relevant SEO KPIs like clicks by page, engaged sessions, or views by session medium by downloading this Google Organic SEO Dashboard .

How successful is your sales team? It’s easy to analyze their performance and predict future growth if you choose this HubSpot CRM Sales Analytics Overview dashboard template and track metrics such as average time to close the deal, new deals amount, or average revenue per new client.

Customer Support Analysis Data Report Example

Customer support is one of the essential factors that impact your business growth. You can use this streamlined, customizable Customer Success dashboard template . In a single dashboard, you can monitor metrics such as customer satisfaction score, new MRR, or time to first response time.

Other than being free and intuitive, this HelpScout for Customer Support dashboard template is also customizable and enables you to track the most vital metrics that indicate your customer support agents’ performance: handle time, happiness score, interactions per resolution, and more.

Is your online store improving or failing? You can easily collect relevant data about your store and monitor the most important metrics like total sales, orders placed, and new customers by downloading this WooCommerce Shop Overview dashboard template .

Does your IT department need feedback on their project management performance? Download this Jira dashboard template to track vital metrics such as issues created or resolved, issues by status, etc. Jira enables you to gain valuable insights into your teams’ productivity.

Need to know if your social media strategy is successful? You can find that out by using this easy-to-understand Social Media Awareness & Engagement dashboard template . Here you can monitor and analyze metrics like sessions by social source, track the number of likes and followers, and measure the traffic from each source.

Tracking your finances is critical for keeping your business profitable. If you want to monitor metrics such as the number of open invoices, open deals amount by stage by pipeline, or closed-won deals, use this free QuickBooks + HubSpot CRM Financial Performance dashboard template .

Rely on Accurate Data with Databox

“I don’t have time to build custom reports from scratch.”

“It takes too long and becomes daunting very soon.”

“I’m not sure how to organize the data to make it effective and prove the value of my work.”

Does this sound like you?

Well, it’s something we all said at some point – creating data analytics reports can be time-consuming and tiring. And you’re still not sure if the report is compelling and understandable enough when you’re done.

That’s why we decided to create Databox dashboards – a world-class solution for saving your money and time. We build streamlined and easy-to-follow dashboards that include all the metrics that you may need and allow you to create custom ones if necessary. That way, you can use templates and adjust them to any new project or client without having to build a report from scratch.

You can skip the setup and get your first dashboard for free in just 24 hours, with our fantastic customer support team on the line to assist you with the metrics you should track and the structure you should use.

Enjoy crafting brilliant data analysis reports that will improve your business – it’s never been faster and more effortless. Sign up today and get your free dashboard in no time.

• Databox Benchmarks
• Future Value Calculator
• ROI Calculator
• Return On Ads Calculator
• Percentage Growth Rate Calculator
• Report Automation
• Client Reporting
• What is a KPI?
• Google Sheets KPIs
• Sales Analysis Report
• Shopify Reports
• Data Analysis Report
• Google Sheets Dashboard
• Best Dashboard Examples
• Analysing Data
• Marketing Agency KPIs
• Automate Agency Google Ads Report
• Marketing Research Report
• Social Media Dashboard Examples
• Ecom Dashboard Examples

Does Your Performance Stack Up?

Are you maximizing your business potential? Stop guessing and start comparing with companies like yours.

A Message From Our CEO

At Databox, we’re obsessed with helping companies more easily monitor, analyze, and report their results. Whether it’s the resources we put into building and maintaining integrations with 100+ popular marketing tools, enabling customizability of charts, dashboards, and reports, or building functionality to make analysis, benchmarking, and forecasting easier, we’re constantly trying to find ways to help our customers save time and deliver better results.

Do you want an All-in-One Analytics Platform?

Hey, we’re Databox. Our mission is to help businesses save time and grow faster. Click here to see our platform in action. 

Stefana Zarić is a freelance writer & content marketer. Other than writing for SaaS and fintech clients, she educates future writers who want to build a career in marketing. When not working, Stefana loves to read books, play with her kid, travel, and dance.

Get practical strategies that drive consistent growth

Streamlining Sales Processes with HubSpot and Databox

Marketing Reporting: The KPIs, Reports, & Dashboard Templates You Need to Get Started

12 Tips for Developing a Successful Data Analytics Strategy

Build your first dashboard in 5 minutes or less

Latest from our blog

• B2B Podcast Marketing: Strategies and Successes from 100+ Brands October 24, 2024
• AI Adoption in SMBs: Key Trends, Benefits, and Challenges from 100+ Companies October 17, 2024
• Metrics & KPIs
• vs. Tableau
• vs. Looker Studio
• vs. Klipfolio
• vs. Power BI
• vs. Whatagraph
• vs. AgencyAnalytics
• vs. DashThis
• Product & Engineering
• Inside Databox
• Terms of Service
• Privacy Policy
• Talent Resources
• We're Hiring!
• Help Center
• API Documentation

Data Analysis Report

Report generator.

Data analysis is commonly associated with research studies and other academic or scholarly undertakings. However, this document and process is not limited to educational activities and circumstances as a data analysis is also necessary for business-related undertakings. Data analysis is a vital part of work operations especially nowadays where technological systems and digital touch points are made available for companies and establishments. Analyzing data from the operations of the business and providing a comprehensive analysis report can help identify concerns and issues that are needed to be looked into as well as ways on how to further develop and improve the organization.

Do you want to execute data analysis for the betterment of your business operations? Developing a data analysis report document can give you higher chances of understanding the factors and elements that can affect workplace efficiency, productivity, and effectiveness. We gathered several examples of data analysis reports in PDF that will allow you to have a more in-depth understanding on how you can draft a detailed data analysis report. Download the examples available in this post and use these as your references when formatting your data analysis report or even when listing down all the information that you would like to be a part of your discussion.

Data Analysis Report Template

• Google Docs
• Apple Pages

Size: A4, US

Business Data Analysis Report Template

Data Reporting Analyst Resume Template

Size: 180 KB

Data Analysis Report Structure Example

Size: 16 KB

Qualitative Data Analysis Report Example

Size: 745 KB

Preparation Guidelines for Data Analysis Reporting

Business organizations, establishments, companies, and other entities gather or collect data from different stakeholders so that these information can be usable for studies and researches necessary for the continuous and sustainable growth of the business. Firsthand information from customers, other businesses, suppliers, systems, and related report results can give the business an idea about trends, activity impacts, action plan results, and potential strategies and tactics for successful future operations. Here are some preparation guidelines that you can refer or resort to if you want to start the development of the data analysis report that your business needs:

• Just like when making a professional SWOT analysis , properly define the question that you would like to answer, the problems that you would like to provide a solution for and the concerns or issues that you would like to address with the help of your data analysis report. You have to know the purpose on why you are executing the data analysis report so that you will not veer away from the actual discussion that is expected to be seen in the document that you will be making. Having an end goal or an objective in mind can help you focus on what matters and the things that are essential to be prioritized within your data analysis report.
• Develop a time frame for the data analysis. This can help your report to be time-sensitive. Unit of measures, time frames, and measurement factors must be identified so that there will be clarity and transparency when it comes to the specification of the process or program duration in which the data analysis report has been based from.
• Choose the statistical test or any other method that will allow you to conduct a relevant, functional, and suitable data analysis. The processes and procedures of data analysis must be aligned and suitable with the kind of data that you would like to evaluate. Moreover, the ways on how you will look into these data must also have a significant relation with the objective of the activity and the goals that you would like to achieve.
• Define the purpose of the data analysis. As we have  mentioned above, all the questions, issues, and concerns at hand must be looked into. Being able to do this can help you present the data in an understandable manner and in a way that your target audience and/or stakeholders can relate to. Additional support of presentation and discussion like terms definitions, legends, graphs, proper labeling, and other visuals can also be used to make your data analysis report more presentable and informative.

Data Analysis and Reporting Example

Data Analysis, Interpretation and Presentation Example

Data Analysis Interpretation for Reporting Purposes Example

Is a Data Analysis Report Really Essential?

Competitor SWOT analysis examples , data analysis reports, and other kinds of analysis and report documents must be developed by businesses so that they can have references for particular activities and undertakings especially when making decisions for the future operations of the company. Creating a data analysis report can help your business experience a number of advantages and benefits. A few of the reasons why it is essential for your business to come up with specific data analysis reports are as follows:

• A data analysis report can help you come up with insights about the trends in the marketplace where your business belongs. This will also allow you to identify both internal and external behaviors that can affect the operations of your business. The effectiveness of your data analysis report can directly affect the effectiveness of the processes that you will incorporate in your future business operations.
• A data analysis report can allow your business to interpret data in usable and meaningful manners. Not all data can be analyzed and delivered accordingly without the presence of a data analysis and the report that will sum up the results of the activity. Proper data interpretation and assessment can help you increase the knowledge of your stakeholders about different business areas and how data are used to promote productivity within the workplace.
• A data analysis report can give you an idea of which business opportunities to get. With the presence of this document, you can have a reference when it comes to creating decisions based on the previous effects of your action plans and strategies.

Detailed Data Analysis Report Example

Size: 711 KB

Quantitative Data Analysis Introduction: Report to Program Evaluation and Methodology Example

Size: 373 KB

How to Ensure the Effectiveness of Your Data Analysis Report

Creating a data analysis report is one thing, developing a data analysis report that is effective and functional is another. Not all organizations come up with a data analysis report that is actually beneficial to them. This can be due to the errors in data gathering or the misalignment of the data analysis procedures to the purpose of the document’s development and usage. With this, it is very important for you to always look into the efficiency, effectiveness, and usability of the data analysis report that you are tasked to develop for your business. Some of the ways on how you can ensure the effectiveness of the data analysis report that you will be making include the following:

• Your data analysis report content must be based on data that is relevant and aligned with your question, purpose, or target. With the different kinds of data that you need to deal with in the daily operations of the business, finding and using the right data might be hard. This is the reason why it is recommended for you to use a system that will allow you to narrow down the selection of the data that you will include in the analysis and the report.
• Your data analysis report must be objective and unbiased. The way that you draw conclusions from the data that you have gathered must be presented accordingly. You have to ensure the credibility of the data analysis results as shown in your report as any lapses or inaccuracy can result to the creation of wrong business decisions which can negatively impact the organizations and its processes as well as its relationship with various stakeholders.
• Your data analysis report must have all the needed information that can inform your target or desired audience about your decision-making processes. There should be a clear description of the activities that you underwent from the acquisition of the data to be analyzed up to the finalization of the report based on the results of your analysis. You have to guide your audience every step of the way so that no missing links or loopholes can be observed from your data analysis report presentation.
• Your data analysis report, like an inventory database , must be arranged in a specific manner. You have to know the proper placement of data so that your analysis results can be perceived by your audience just as how you would like it to be. Being able to organize the details of your report can help you reflect the quality standards that you considered within the entirety of the data analysis activity.

Data Analysis, Presentation, and Reporting Example

Size: 645 KB

Data Analysis Report Handbook and Guide Example

Size: 939 KB

Statistical Modeling and Data Analysis Result Presentation Example

Useful Tips in Making a Data Analysis Report

With proper planning and process implementation, you can efficiently develop a data analysis report that can give a lot of advantages to your business. Aside from knowing the basics of data analysis reporting, there are also some guidelines that you can refer to if you want to come up with an impressive data analysis report which contains all the essential details that your stakeholders need to be knowledgeable and aware of. Here are some of the useful tips that can help you make a great data analysis report:

• Make sure to organize the data that you will analyze. A data analysis can be developed accordingly if you can arrange all the information based on the activity that you will undergo. You can use either a physical or electronic database so that it will be easy for you to refer to particular details in any time frame during the analysis. Moreover, being organized can also help you direct the stakeholders who will be involved in the development and usage of the data analysis report accordingly.
• It will be best to your advantage if you will create a system that will allow you to group the data that you will be working on. Aside from organizing a list of the data that you need to analyze, you also have to come up with a system that will help you group data depending on a variety of measures like their relationship with one another, the areas of the business where they are used, the time duration of their analysis, and the effects or impacts that their full analysis can provide the business with.
• Just like when making a  performance analysis report , allow your data analysis report to be brief yet filled with necessary and relevant information. Limit your discussion to the bare essentials and make sure that your descriptions are developed accordingly not based on the length of the material that you would like to have as an output but based on the actual specifications of the data analysis report requirements and results.
• Ensure that the data that you will use are credible. It is important for all the information that you will include in the data analysis report to be specific, accurate, and updated. As much as possible, look for errors that can affect the results of the data analysis or the presentation that you will create based on the assessment of particular information.

The number of data analysis report examples available for you to download from this post can already provide an idea on how you can structure the specified document. Ensure that you will remember the items that we have discussed and that you will be observant of the ways on how the content in each downloadable examples are laid out so that it will not be hard for you to come up with the data analysis report that you would like to accomplish. Start drafting your organization’s data analysis report now.

Text prompt

• Instructive
• Professional

Generate a report on the impact of technology in the classroom on student learning outcomes

Prepare a report analyzing the trends in student participation in sports and arts programs over the last five years at your school.

6 Real Market Research Report Examples To Inspire You

• ViB Editorial Team
• September 30, 2024

Table of Contents

If you’re looking for market research report examples, you’re in the right place. Even in B2B tech, it’s no secret market research is a key component to businesses seeking long-term viability and brand success. From better understanding consumer segments to creating powerful research-backed content, and even developing future-proof product roadmaps, market research is the cornerstone of strategic decision-making.

In fact, 89% of marketers surveyed by Hubspot reported that leveraging the market research they performed had a positive quantitative impact on their business.

But, creating a piece of valuable research for your tech company can feel… a little hard to imagine.

What are the best market research topics for my B2B tech industry? What is the larger story to tell to subtly reinforce my company’s positioning?

What questions should I ask? Who should I ask? What about… how long should a research report be? How do I present my findings?  You probably have a million questions. And I’d love to answer them all by showing you some of the best market research report examples that we’ve gathered along the way.

B2B organizations must have a solid awareness of their industry space and the current market trends to stay relevant in an ever-competitive digital landscape.

Market research report examples to get inspo from

As a leading market research vendor in the B2B tech space, we’ve helped a ton of B2B tech marketers like you with:

• Full-service third-party market research projects
• Respondent recruiting, data collection, and data analysis
• Creation of market research reports in each client’s brand
• Generating demand using research-backed content

Sounds similar to your goals?

Whether you’re here for some inspo, or want to evaluate our work, let’s dig into some market research report examples we could all learn a thing or two from.👇

1 - Snyk: Infrastructure as code security

Snyk is a developer security platform that enables application and cloud developers to secure their whole application.

They recently conducted the Infrastructure as Code Security Insights report to provide insights on the state of Infrastructure as Code (IaC) deployment and the challenges faced by developers in securing their code, infrastructure configuration, and containers. 

The goal of the report? To help organizations understand the benefits of automated security testing for IaC definitions, the roadblocks to the widespread use of IaC, and how organizations differ in their approaches to using IaC. 

With that, we helped Snyk form a story around IaC and recruited hundreds of IT professionals across industries and company sizes. 

That gave us a clear, comprehensive understanding of the need for organizations to prioritize IaC security and implement best practices to ensure the reliability and security of their infrastructure. 

Some findings that helped position them as a valuable player in their industry include👇

• 63% of companies are just beginning to explore IaC technology, while only 7% have implemented IaC to the best of current industry capabilities.
• 71% of companies would prefer to standardize on a common toolset/workflow across all IaC configuration types and formats.
• A lack of standardized workflow and practices was the leading reason respondents chose to remediate a security issue manually.
• 61% of respondents pointed to speed-related issues as a reason for remediating a security issue manually.

💡 Tip: Incorporate your branding

What I also love about Snyk’s report is its strong branding, alongside objective results obtained through an independent survey through our team at ViB. 

That’s major because typically, most marketing teams have one or the other. 

• Strong branding through a survey conducted in-house that’s potentially perceived as biased
• Or an independent survey conducted by an external research vendor, but without any individual branding because of limitations in ownership and usage.

If you ask me, having the best of both worlds helps Snyk reinforce its brand leadership and credibility at the same time. Win-win!

🚀 See how Snyk designed their branded report here.

Moving on, let’s take a look at some other great market research report examples.

2 - Illumio: Security segmentation report

Illumio is a cybersecurity company that specializes in providing solutions for micro-segmentation and security.

The first platform for breach containment, Illumio recently published a report, The State of Security Segmentation, which dives into the ways organizations can protect against the lateral movement that leads to breaches.

The goal of the report? To get a better understanding of how companies segment today and what difficulties they face.

Likewise, with the help of ViB Research , Illumio surveyed over 300+ IT professionals in their specialized cybersecurity industry. They were then able to highlight the critical role of segmentation in enhancing network security, and the shift away from traditional firewalls in favor of more agile and cost-effective solutions. 

Some of the biggest takeaways for tech professionals from Illumio’s report are:

• More than half of the respondents do not have and are not planning segmentation in the next six months.
• Two-thirds of respondents think the firewall is an over-the-hill gold digger when it comes to segmentation.
• Today’s IT norm is hybrid: on-prem data centers and multiple clouds.
• Security incidents are inevitable.

💡Tip: Repurpose your report into derivative content

In this market research report example , what Illumio did brilliantly was repurposing.

Illumio repurposed a single market report into a range of thought leadership content and used it across demand generation channels.

“Once the survey was launched, it took about 4-6 weeks when we had the results in our hands, where we were able to just run with it and build Illumio's first State of Security Segmentation report, and enough snackable content to repurpose in social, email, content syndication , and other demand generation channels. I definitely highly recommend this service.” Jaye Liang, Senior Marketing Manager at Illumio

For example, using insights from the report they created with ViB, Illumio developed the whitepaper — Decoupling Security from the Network: The Evolution of Segmentation .

The lesson here: while a single research report feels like a big investment, it can function as a launch pad for repurposing value-added content that’s easily shareable across all segments of your target audience.

Get an exclusive look into the State of Segmentation Report and a copy of Illumio’s topical whitepaper, Decoupling Security from the Network: The Evolution of Segmentation, which builds on their market research report.

🚀 Download their sample report and whitepaper today.

Best Pay Per Lead Generation Companies For B2B Tech

What is B2B Demand Generation? + 5 Strategies for SaaS and Tech

From Top to Bottom: B2B Lead Generation Services for Each Stage of the Marketing Funnel

3 - split: feature management and experimentation.

Split is “a feature delivery platform that pairs speed and reliability of feature flags with data to measure the impact of every feature.” 

This year, Split conducted its Feature Management & Experimentation Impact Report which examined the challenges and areas for improvement in these practices, as well as the adoption and impact of feature releases on business and user experience.

This report was based on a survey of over 300 software professionals who came from a variety of backgrounds (engineering, development, product management, etc.). 

Some highlights from the survey are below 👇

• 92% of respondents either agree or completely agree that software feature management is critical to developing and releasing successful digital experiences.
• 50% feel that easily pinpointing unexpected issues during a feature rollout is an important priority.
• 60% felt that their top area for improvement involved software feature release quality and reliability.
• 14% have implemented a feature experiment platform; 39% are investigating, 29% plan to implement.

Organizations that roll out software features on demand often show lower levels of involvement in feature management and experimentation compared to their more deliberate counterparts.

The data does show strong moves toward adopting feature management and experimentation . It’s clear that the industry is moving in this direction, and now is the right time to take action if you want to stay competitive with digital industry leaders.

💡 Tip: Actively promote your research report

Similar to how Illumio created a range of repurposed content, Split is taking an active step toward promoting its market research report. 

Spot this feature of the research report live on Split’s home page for example.

By commissioning ViB to do their research, Split was able to use and promote the content on any channel without any need for further licensing fees or permissions .

Often, research vendors have a pretty strict list of recirculation restrictions, or an additional price tag of a few grand just to reuse and reshare the published materials.

🚀 Check out Split’s report here.

4 - Siemplify: Remote security operations

Siemplify recently acquired by Google, is an intuitive workbench that enables security teams to both manage risk and reduce the cost of addressing threats.

Launched in early 2021, Siemplify conducted a Remote Security Operations study that looked at how COVID-19 and the need to work from home affected the ability of SecOps professionals to do their security work.

The report delves into key findings on the threat impact, people impact, and the path forward.

It was based on a survey of hundreds of IT professionals in leadership positions. Respondents also worked at organizations with over 1,000 employees on average. 

Let’s take a look at some of their most notable findings👇

• 51% of respondents said investigating suspicious activities became more difficult due to balancing security and corporate demand.
• 47% of respondents said collaboration and communication suffered naturally, making everyday tasks more challenging.
•  Roughly one-third of respondents reported seeing an increase in network intrusions, malware, ransomware, and vulnerabilities.

Incidents of phishing have increased for 57% of respondents, topping the list.

💡 Tip: Be the first to capture an emerging trend

With Siemplify, the key takeaway was their smart choice of topic.

This report was conducted immediately after the lockdown and released shortly after. 

Within a year of the onset of the pandemic, they leveraged an ongoing and developing issue, tailored it to their industry. They were able to launch original data about a hot topic , standing out against the content their competitors were pushing.

And then by working with ViB, they were able to push for a specific story (some vendors will only commission research for a predetermined list of topics that they’ve set). 

Within weeks , we collaboratively produced a completed report, allowing the company to quickly respond to an emerging trend.

👉 See how Siemplify angled their report here

Now, let’s move on to the rest of our B2B market research report examples .

5 - Softchoice: Cloud Enabled AI

Softchoice is a software-focused IT solutions provider that equips organizations to be efficient, agile, and innovative. 

The Cloud Enabled AI report explores the potential of AI and ML (machine learning) in the cloud, revealing opportunities and barriers to their implementation. 

Some of the most impactful takeaways are 👇

• Despite understanding that analytics, AI, and ML will have a transformative impact on industries in the coming five years, many organizations are falling behind in integrating them.
• 46% of respondents believe that a multi-cloud approach is very important, with 14% considering it extremely important.
• The most common barriers to leveraging the full benefits of analytics, AI, and ML are a lack of in-house expertise (38%) and difficulty implementing AI and ML solutions (22%).

💡 Tip: How to recruit targeted respondent from niche industries

This report was based on a survey of over 200 IT professionals across 18 different industries.

What was great about Softchoice’s report example is their specificity in targeting.

Together with ViB’s help in respondent recruiting, Softchoice was able to connect with IT professionals in:

• Business intelligence
• Data analytics
• Product development
• Cloud architecture and operations

Their ability to reach these specific profiles? The ViB Community , a network of millions of precisely segmented IT professionals. 

By reaching out to our expansive community, ViB is able to find hundreds of targeted respondents to be the backbone of each client’s research, even if it’s a niche topic.

🚀 See how Softchoice explores the the impact AI and ML on the cloud . Let’s now proceed to the last of our market research report examples. 

6 - Palo Alto Networks: SOAR

Palo Alto Networks is a multi-national cybersecurity company aimed at offering next-gen firewall solutions.

Their SOAR (security orchestration, automation, and response) report examined incident response and the use of SOAR technology.

This report focused on the challenges, tools used, and desired capabilities of security professionals whose incident response functions were mostly in-house. 

Some of their most notable findings👇

• SOAR tools are becoming increasingly popular across the incident response lifecycle, with a healthy and growing percentage of common tools used for every lifecycle stage.
• Respondents desired a common platform for cross-team investigation and automated remote execution of actions across security tools.
• Over 80% of respondents either performed incident response in-house or augmented an in-house team with consultants. 
• Respondents identified an ‘evidence board’ and ‘attack reconstruction’ as abilities they needed but currently lacked. 

Conducted by ViB, the survey methodology incorporated extensive quality control systems at three levels: targeting, in-survey behavior, and post-survey analysis. Over 500 respondents participated across security job functions and industries.

What’s even better, was Palo Alto’s ability to leverage their report to generate demand and improve sales pipeline .

💡 Tip: Use your research for lead generation

The client first built a full library of over 10 content assets, all stemming from the market research report, through a range of lead generation campaigns and industry events, the team was then able to attract new prospects and boost conversions

For example, Palo Alto presented their findings in C-level events, along with multiple media interviews.

The best part was their results . 

Content campaigns built on the ViB research and the resulting materials generated a whopping $3M in pipeline and led to $2M closed/won revenue for the company — all attributed to this report and the corresponding assets created.

🔎 See more about the report here , or read their story here .

Best B2B Market Research Tools for Marketing Research Functions

B2B Market Research Services vs. In-House Research: How to Decide?

How to Conduct Market Research Without Breaking The Bank

What can we take away from these market research report examples.

Now, each of these reports used real-time consumer feedback, giving the company a slew of notable takeaways and data that could easily be repurposed across channels. 

The differentiating factor? 

Each worked with a B2B market research company that had the tools, resources, and expertise to effectively and comprehensively perform the research needed to get the information desired.

I’m talking about ViB Research , the custom B2B market research service powering these 6 incredible market research report examples we just saw.

See how Robert and others easily build libraries of differentiated content from a single research report .

Discover everything you need to know about ViB Research, including how it works and its success stories through our comprehensive video walkthrough.

There’s no denying the sheer magnitude of information available in each of these reports– and this is just the tip of the iceberg. 

With the use of consumer data and resources to repurpose value-add content , your business and bottom line will make worries about strategic decision-making and business growth a thing of the past.

Getting started with ViB Research

Whether you’re looking to generate competitive intelligence reports, thought leadership strategy, or consumer behavior reports, ViB has the resources, expertise, and proven track record to accelerate your pipeline and drive business growth.

Want more info about how our research process works? Download our ViB Research datasheet , or chat with a team member today!

Interested in market research for your business?

ABM Best Practices for B2B Tech Marketing Campaigns

Mastering Precision Targeting Through ABM for B2B Tech Success

Top ABM Lead Generation Tips for B2B Success

Need better B2B tech marketing results? Reach out (or rant) to us for appointments, emails, content syndication, market research, and webinars.

Original research, tips, and discounts to help you win.

Get exclusive invites and original research

Deal Intent

How It Works

Discover how our differentiators get you results

Learn about our values and how we give back

Amplify your message to new accounts

Appointments

Secure high-value prospect meetings

Syndication

Actively promote your content

Plan an end-to-end webinar

Get analyst-level insights from millions of buyers

Deal Discovery

Uncover prospects considering a solution like yours

Discover how our differentiators get us results

Plans and Pricing

• Privacy Overview
• Strictly Necessary Cookies
• 3rd Party Cookies

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.

This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.

Keeping this cookie enabled helps us to improve our website.

Please enable Strictly Necessary Cookies first so that we can save your preferences!

• Back to main menu
• BROWSE BY TOPIC BROWSE BY TOPIC
• Global IT Asset Management
• IT Security
• Cloud & Container Security
• Web App Security
• Certificate Security & SSL Labs
• Developer API
• Cloud Platform
• Start a discussion

Unmasking Lumma Stealer: Analyzing Deceptive Tactics with Fake CAPTCHA

Last updated on: October 22, 2024

Table of Contents

Campaign analysis, how qualys edr protects.

• MITRE ATT&CK Techniques

Contributors

Lumma Stealer is an information-stealing malware available through a Malware-as-a-Service (MaaS). It specializes in stealing sensitive data such as passwords, browser information, and cryptocurrency wallet details. The attacker has advanced its tactics, moving from traditional phishing to fake CAPTCHA verification, exploiting legitimate software to deliver Lumma Stealer. These deceptive delivery methods make Lumma Stealer a persistent threat.

Threat actors frequently create phishing sites hosted on various providers, often leveraging Content Delivery Networks (CDNs). These sites either utilize exploits or trick users into achieving payload execution. The Qualys Threat Research Unit (TRU) has been monitoring an active Lumma Stealer campaign. Recently, we came across the use of fake CAPTCHA pages to trick users into executing the payload. It uses muti-stage fileless techniques to deliver its final payload, which makes this threat deceptive and persistent.

We investigated the entire attack chain, from initial infection to data exfiltration. We assessed the Qualys EDR tool to showcase how it can effectively protect against such threats. We also provided some key threat detection and hunting queries that analysts can incorporate and add to their playbooks, which effectively protect against such threats in real time.

• We speculate that users are redirected to these fake CAPTCHA sites by bad actors exploiting legit software or public-facing applications. When the user clicks the ‘I’m not a robot’ button , verification steps are presented. Completing these steps triggers the execution of a PowerShell command that initiates the download of an initial stager (malware downloader) on the target machine.

Figure 2: Captcha Click and Verification

The webpage code reveals an embedded payload, where a function called ‘verify’ contains a Base64-encoded PowerShell script that is copied to the clipboard when the verification button is pressed.

• Mshta.exe is a trusted Windows tool for running HTML applications and embedded scripts. When a URL is passed to mshta, it downloads a remote payload and places it in the INetCache directory. The downloaded file ‘2ndhsoru’ is a crafted PE file of the Windows tool “Dialer.exe” with script in its overlay section. We dumped the overlay section and extracted the script, which is an obfuscated JavaScript code (fig:7). The payload is using an interesting technique called- polyglot, where valid HTA content is embedded inside other files that are directly executable by mshta. The script’s trigger point is an eval function to execute the JavaScript code. (Figure 8).

Figure 5: Overlay Section of PE

Figure 6: Start of Script in Overlay Section

Figure 7: JS Script in Overlay Section

Figure 8: Mshta Executes the JS Script

• The obfuscated JS script reveals a PowerShell script. This PowerShell script contains an AES-encrypted payload and a routine to decrypt it in CBC mode using a hardcoded decryption key. The script also employs simple arithmetic obfuscation techniques. We have normalized variables and functions in the PS script, revealing how the script downloads and executes the payload (Figure 10).

Figure 9: Encrypted PS Script

• The final PS script downloads ‘K1.zip’ and ‘K2.zip’ into a temporary directory, extracts the contents, and executes “ Victirfree.exe ” (Lumma Stealer), as shown in Figure 10 above. Below are the contents from DLLs (K1.zip) and “ VectirFree.exe ” (K2.zip).

• VectirFree.exe employed process hollowing, a common malware tactic used by malware to evade detection. It targeted a legitimate program, “BitLockerToGo.exe,” to inject its malicious payload.

• Additionally, the BitLockerToGo drops files in the temp directory. 72RC2SM21DDZ2OAH3P30V1XPT5AE7YN.exe copies “Killing.bat” and “Voyuer.pif” into the same directory. The bat script was obfuscated, which checks for antivirus processes such as wrsa.exe (Webroot Antivirus Component), opssvc.exe (Quick Heal Antivirus Component), and bdservicehost.exe (Bitdefender), among others, using tasklist and findstr.

• Malware initiates a search for sensitive files and data related to cryptocurrency and password txt files across various directories on the compromised system. It specifically looks for files having keywords that suggest they may hold confidential information, such as *seed*.txt, *pass*.txt, *.kbdx, *ledger*.txt, *trezor*.txt, *metamask*.txt, bitcoin*.txt, *word*, *wallet*.txt

• Lumma Stealer communicates with command and control (C2) servers to exfiltrate stolen data after infecting a system. It tries to connect to C2 server domains with the “.shop” top-level domain (TLD). Currently, these C2 servers are unreachable. As noted earlier, threat actors employ Content Delivery Networks (CDNs) for payload delivery and C2 servers for data exfiltration. In this case, we found the use of Cloudflare CDN, which is included in the Indicators of Compromise (IoC).

Preventing the Threat

The moment PowerShell tries to execute the malicious command on an endpoint, Qualys EDR identifies and prevents the fileless malware attack during the pre-execution stage by terminating the PowerShell instance. This breaks the chain of attack at the initial stage and prevents the downloading of any further malicious payload. Early prevention is crucial in protecting against sensitive data leakage and exfiltration.

Detection and Hunting

Lumma Stealer was executed and analyzed in the Qualys Research environment, where the EDR system was set to detect only.

• The ‘AMSI’ feature in Qualys EDR allows us to view the de-obfuscated code of executed obfuscated scripts. Let’s search for the encoded payload executed by PowerShell. We can see that the argument contains a Base64-encoded payload, and the “Script Content” reveals the corresponding de-obfuscated details.

• Since we know process mshta, which is responsible for communicating to C2 server for further payload delivery. We can filter the events and can see the downloaded file.

• If we explore that event in the process tree, mshta.exe executes the PS script payload after downloading from the C2.

• By filtering the event with “ parent.name:Voyuer.pif “, we see that Voyuer.pif (Autoit.exe) drops “ QuantumLink.scr ” and “ a ” (copy of c.a3x).

Figure 26: Operation Performed by Voyuer.pif

• Here are the Qualys Hunting queries that will allow you to investigate the threat.

The investigation into Lumma Stealer reveals an evolving threat landscape characterized by the malware’s ability to adapt and evade detection. It employs a variety of tactics, from leveraging legitimate software to utilizing deceptive delivery methods, making it a persistent challenge for security teams. Our analysis of its infection chain highlighted how the fileless malware exploits common tools like PowerShell and mshta.exe, as well as the critical role of embedded payloads and process injection in its operations.

Qualys EDR demonstrates value in detecting and responding to such threats. As you can see, early prevention (Figure 27) can stop this attack chain and its potential impact on an organization.

Figure 27: Threat Chain from EDR

MITRE ATT&CK Techniques

Alisha Kadam, Senior Threat Research Engineer, Threat Research, Qualys

Comments Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Numbers, Facts and Trends Shaping Your World

Read our research on:

Full Topic List

Regions & Countries

• Publications
• Our Methods
• Short Reads
• Tools & Resources

Read Our Research On:

Who U.S. Adults Follow on TikTok

Adult tiktok users in the u.s. use the platform to follow pop culture and entertainment accounts much more than news and politics, table of contents.

• A profile of U.S. adults’ following behavior on TikTok
• The types of accounts U.S. adult TikTok users follow
• What the accounts followed by U.S. adult TikTok users post about
• Focus on the 100 accounts followed by the largest share of U.S. adults
• Acknowledgments
• Identification and data collection from followed accounts
• Appendix A: Account classification instruction prompt
• Appendix B: Agreement score between coders and model accuracy metrics

This study seeks to better understand the accounts that U.S. adults choose to follow on TikTok. The TikTok user experience happens largely within the site’s For You page , a feed that is “unique and tailored to each specific individual” based on many factors, such as the behavior they display while on the site. The Following page , by contrast, is constructed directly from the contents of accounts the user follows.

However, user interactions with posts from the accounts they follow play a nontrivial role in shaping their For You page. And studying these followed accounts can give us a better understanding on the content that users actively choose to look for on the platform.

To conduct this analysis, we started with a representative sample of U.S. adult TikTok users who gave us a valid account handle (their unique account name preceded by an “@” sign) for research purposes. All of these users are members of the Center’s American Trends Panel (ATP).

For the 664 such users whose profile publicly displays the accounts they follow, we collected a list of all their followed accounts. That produced an initial list of 227,946 unique accounts. We then collected any available profile information for those accounts, such as their display name, bio and the number of followers they have. This collection occurred April 8-16, 2024. We also collected up to five of their most recent posts (if available). This content data collection was conducted June 14-20, 2024.

Using a combination of human coding and machine classification with Large Language Models (LLMs), we then categorized those accounts into categories based on whom the account belongs to and the type of content they post.

For more details on the categories we included in the analysis and how this data collection and classification was conducted, refer to the methodology of this report.

There are a variety of ways to categorize the different types of prominent accounts present on a social media platform. Here are some of the terms and definitions we have adopted for this study:

• Followed accounts – Any TikTok account followed by any given user. The accounts a user follows on TikTok appear in that user’s “Following” list.
• Following page – A content feed on TikTok that consists solely of the content posted by the accounts that a given user follows.
• For You page (FYP) – A content feed on TikTok that is algorithmically curated to each user, based on their interests and behaviors on the platform. The For You page is the default feed that is served to users as they visit the platform. The FYP may include posts from accounts that a given user follows, but it typically contains recommended content from other accounts beyond the user’s following list.
• Influencers and content creators – Used interchangeably to refer to accounts with at least 5,000 followers on TikTok who attained their popularity primarily due to their presence on the internet, especially on social media (often described as “internet-native”), as opposed to those with a significant level of public awareness outside of social media (such as movie stars, professional athletes or politicians).
• Mega influencers and internet celebrities – Refers to influencer or creator accounts with at least 1,000,000 followers on TikTok.
• Mid-tier individual influencers and creators – Refers to influencer or creator accounts that appear to belong to an individual who have between 5,000 to 1,000,000 followers on TikTok.
• Small accounts – Refers to accounts with fewer than 5,000 followers on TikTok. These accounts are typically maintained by individual users as a personal profile on the site, are more often set to private, or often have not posted very much content.
• Entertainers, celebrities and other pop culture personalities – Refers to accounts that appear to belong to traditional celebrities and notable figures from pop culture or the entertainment industry, including movie stars, bands or musicians, professional athletes, comedians and more, who attained their fame primarily outside of social media.
• Journalists, pundits and media outlets – Refers to accounts that belong to professionals in the news media, either the official accounts of specific outlets or shows, or individual journalists, commentators or pundits. For this study, “journalists” are individuals with a current affiliation to a news organization that is listed in their account bio.
• Politicians, public officials and government agencies – Refers to accounts that belong to either government agencies, or individual politicians or officials. For this study, “politicians” are individuals who have ever held elected office or are currently running for elected office.
• Accounts that post about … – Topic labels in this study, such as “news,” “politics” or “pop culture and entertainment,” refer to accounts that were observed mentioning a given topic in their most recent posts as of the content collection period for this study (June 14-20, 2024). Accounts do not need to primarily post about a given topic to receive any of the content topic categorizations used in this study. Any mention is sufficient.

For further discussion of the account type and topic categories used in the study, refer to the report methodology .

A new Pew Research Center analysis of the accounts Americans follow on TikTok highlights the centrality of internet-native content creators, prominent influencers and traditional celebrities on the popular short-form video platform. It also finds that users choose to follow far more accounts that post about pop culture and entertainment than those posting about news or politics.

To conduct this analysis, we surveyed a nationally representative group of U.S. adults who gave us access to their TikTok handles and identified all the accounts those users follow. We then categorized all of those followed accounts based on who they are and what sorts of things they tend to post about . These are some of the main findings:

What types of accounts do U.S. adults follow on TikTok?

Broadly, they follow lots of creators and influencers who have risen to their current level of prominence via social media, as well as traditional celebrities. 1 Together, these groups are around half of all the accounts followed by U.S. adults on the platform and the vast majority of the 100 accounts followed by the largest share of U.S. adults.

But they follow very few politicians, civic actors or traditional media outlets and journalists. Each of these groups makes up less than half of 1% of all the accounts we examined. And the typical U.S. adult on TikTok follows no accounts in each of these categories.

Americans on TikTok also follow a large number of accounts that do not fit cleanly in any of these categories. These are largely personal accounts that have relatively few followers and post infrequently, if ever. Some 38% of all accounts followed by U.S. adults on the site fit this description.

In many ways, these findings mirror how TikTok users describe their own motivations for using the platform when surveyed. A Center survey of adult internet users conducted earlier this year found that nearly half of TikTok users report that they see political content on the site , but that’s not the primary reason most users say they are there. And 95% of U.S. adult TikTok users say they use it because it’s entertaining , while 41% say they use it to get news and 36% use it to keep up with politics.

What do the accounts followed by U.S. adult TikTok users post about?

Lots of entertainment and pop culture, and relatively little political content or traditional news. Content related to entertainment and pop culture appeared in 59% of these accounts during the time period we studied.

Other common topics include humor and comedy, personal vlogs, and viral music or dance clips – each of these three content types appeared in around a third of all the accounts we examined.

Meanwhile, a growing share of TikTok users say they are getting news on their feeds, and nearly half say they see at least some political content there . But this content is relatively rare in the accounts they specifically choose to follow. Around one-in-ten of these followed accounts post content related to political or social issues, and just 5% discuss news events, current events or breaking news.

Accounts that discuss news and politics tend to mix these topics with humor, entertainment and other ‘light’ content

To the extent Americans’ followed accounts discuss politics, it tends to be mixed with other topics. Some 43% of all followed accounts that discussed politics or current events during the study period also discussed entertainment and pop culture. And just over a third also posted humorous content.

There is also a fair amount of blending of politics and commerce: 16% of followed accounts that discussed politics or current events also posted promotional or sponsored content.

In total, some three-quarters of all the accounts that mentioned politics or current events during the study period also mentioned at least one of the other topics we categorized in our analysis.

Discussion of news, politics is less prevalent among the platform’s most-followed accounts

Some 12% of accounts with fewer than 500,000 followers discuss politics and/or news and current events. But that share falls to 7% among accounts with more than 1 million followers.

By contrast, a much larger share of high-follower accounts discuss topics such as humor, entertainment and promotional content.

The typical following list contains a range of account sizes, from niche accounts to those with millions of followers

Around one-fifth of the typical adult’s following list are social media influencers with more than 1 million total followers. At the same time, about 25% of the accounts a typical user follows are small, mostly personal accounts with fewer than 5,000 followers themselves.

On average, TikTok users ages 18 to 34 follow more than three times as many accounts as those 50 and older. They also follow a larger number – and a larger share – of very popular accounts with more than 1 million followers.

Every user’s following list is largely unique to them

The accounts that Americans follow on TikTok are almost entirely bespoke to each individual user. The 664 TikTok users in this study collectively follow nearly a quarter-million other accounts. Some users follow only a handful of accounts, while others follow thousands.

There is also nearly no overlap in the accounts U.S. adults follow. Just 5% of these accounts are followed by five or more users in the study.

How these findings compare with other social platforms

In 2022, we conducted a similar analysis of the accounts U.S. adults follow on the social media platform X (then known as Twitter). These two analyses highlight one key difference in following behaviors on each site.

Specifically, the accounts followed by the largest share of U.S. adults on Twitter contained a much higher proportion of media outlets or journalists, governmental or political figures, or policy/advocacy groups than is true on TikTok today. These accounts are nearly nonexistent among the most-followed accounts on TikTok at the time of our new study.

Even so, accounts related to politics and the news media made up a very small share of all the accounts followed by U.S. adults on Twitter. And around one-quarter of all followed accounts on Twitter at the time were related to the world of entertainment writ large.

And on Twitter as on TikTok, a sizable share of followed accounts – many of which had few followers or posts – simply did not fall into any of the categories in our analysis.

The 664 U.S. adult TikTok users whose following lists could be observed for this study collectively follow around a quarter-million unique accounts. The median user follows 144 other accounts on the platform, although this number varies greatly from person to person: 10% of users follow fewer than five accounts, while another 10% follow more than a thousand. And younger users tend to follow a larger number of accounts than their older counterparts.

There is also very little overlap in the accounts that U.S. adults follow on the platform. The majority of these accounts – roughly 150,000 of them – are followed by just a single user in our sample. And only around 10,600 – or 5% of the total – are followed by more than five users. If we were to randomly select any two users from the study, on average they would have fewer than two followed accounts in common with each other. 

Around four-in-ten of these followed accounts have fewer than 5,000 followers themselves, while 6% have a million followers or more. But these so-called “mega influencers” make up around one-fifth (22%) of the accounts that a typical American adult on the site follows.

Smaller accounts make up an especially prominent share of the accounts followed by older TikTok users. Just 15% of the accounts followed by the average 18- to 34-year-old have fewer than 5,000 followers, but that share rises to around 30% for users 35 and older.

After collecting all the accounts followed by this representative group of users, we first wanted to see what types of accounts they are.

By examining their site bios and other available information, we found that:

• 38% of these accounts are small accounts (fewer than 5,000 followers) that are largely maintained by individuals as a personal profile on the site.
• 46% belong to individual creators or influencers who have built up a larger audience, but who are not publicly prominent outside of their specific social media niche.
• 12% belong to organizations , highly prominent influencers with more than 1 million followers or individuals with a significant level of public prominence outside social media.

The 12% of accounts that belong to organizations and public figures is itself made up of many different subgroups. Nearly half of these accounts are internet celebrities and mega-influencers with more than a million TikTok followers. That works out to roughly 6% of all the accounts followed by U.S. adults on the platform.

Around one-in-five accounts in this group belong to consumer products or commercial brands. That works out to 2% of all followed accounts. And a similar share are traditional celebrities (such as movie stars or individual athletes) or celebrity groups (such as bands or comedy troupes).

Very few of these accounts belong to people or entities directly related to politics, government or the news media. Each of these groups make up less than half of 1% of all accounts followed by U.S. adult TikTok users. And the typical U.S. adult on the platform follows no professional journalists or political commentators, news organizations, politicians or candidates, or government agencies.

In addition to classifying what the accounts followed by U.S. adult TikTok users are , we also wanted to know what sorts of topics they post about . To do this, we collected each account’s five most recent videos (data collection conducted June 14-20, 2024) and used machine learning to identify several common topical themes and content types present in these videos. 2

As noted above, 38% of the accounts followed by U.S. adults on TikTok have fewer than 5,000 followers. We excluded these accounts from this part of the analysis, for several reasons. First, many of these accounts simply have very little content to examine. More than half have posted fewer than 20 videos over the life of the account, and a quarter have never posted. Around 10% of these smaller accounts are set to private, which prevented us from accessing their videos at all (just 2% of followed accounts with 5,000 or more followers are private).

The most common topics posted by these accounts are related to entertainment and popular culture. Over half (59%) of followed accounts were observed posting pop culture or entertainment-related material. Other common topics are highlights of the short-form vertical video format native to TikTok. Some 36% of accounts were observed posting humorous or comedic content, such as jokes, skits and parody videos. And 37% posted made-for-social media music, dance or lip-sync performances.

Focus on news and politics content

Content related to news and politics is quite rare by comparison. Only 10% of these followed accounts were observed posting about politics during the study period, and just 5% posted content directly related to news or current events.

And as rare as this content is in general, it is even rarer among the most popular accounts. Around 12% of accounts with fewer than 500,000 followers could be observed posting about news and/or politics. For accounts between 500,000 and 1 million followers, that share is just 9%, and above 1 million followers it drops even further to 7% of accounts.

By contrast, a much larger share of popular accounts post promotional content (including self-promotion). Around one-in-five accounts with 5,000 to 10,000 followers were observed posting promotional content of some kind. But that share increased to 46% for accounts with a million followers or more.

The accounts that do post about news or politics typically do so in the context of other types of content. Three-quarters of accounts that were observed posting about news or politics also posted content from one or more of the other category types we looked at – often humor and/or pop culture.

And although older TikTok users tend to follow fewer accounts than younger users do, news and politics makes up a slightly larger share of the following lists of older users. For users ages 50 and older, the average share of followed accounts observed posting about news or politics is 10%, compared with 7% for users 18 to 34. By contrast, the share of followed accounts that post about pop culture and entertainment is lower among older users than younger ones.

The prominence of influencers and entertainers in Americans’ following lists is even more apparent if we focus on the 100 individual accounts followed by the largest share of U.S. adults.

Seventy of these 100 accounts belong to internet celebrities or influencers who rose to prominence by way of social media. The second largest group – 25 of the top 100 – belong to “traditional” celebrities, such as actor Will Smith, comedian Kevin Hart and TV personality Gordon Ramsey.

And as was true of Americans’ followed accounts more broadly, traditional journalistic enterprises are a rarity in this list of 100 as well. Just two “news organization” accounts are present on this list: ESPN and The Daily Show.

These accounts also mirror the broader universe when it comes to the topics they post about. Two-thirds of the most followed accounts posted humor or comedy content, while more than half of them posted personal updates or vlogs. And more than half of them posted content that directly endorsed a brand or product.

Meanwhile, just nine of the 100 top accounts mentioned news and political topics on their content. And most of these were from outside the world of politics or traditional news, with one such example being music artist Lizzo.

• Throughout this report, the terms “influencer” and “content creator” are used interchangeably to refer to accounts who attained their followership specifically via social media – as opposed to those with a significant level of public awareness outside of social media like movie stars, professional athletes or politicians. ↩
• Examining just a handful of an account’s most recent videos cannot provide a comprehensive view of all the content it ever posts. But it does provide a snapshot of the content types common on the platform at the time of the analysis. ↩

Sign up for our weekly newsletter

Fresh data delivery Saturday mornings

Sign up for The Briefing

Weekly updates on the world of news & information

• Digital News Landscape
• Social Media & the News

More Americans – especially young adults – are regularly getting news on TikTok

Support for a u.s. tiktok ban continues to decline, and half of adults doubt it will happen, about half of tiktok users under 30 say they use it to keep up with politics, news, how americans navigate politics on tiktok, x, facebook and instagram, how americans get news on tiktok, x, facebook and instagram, most popular, report materials.

901 E St. NW, Suite 300 Washington, DC 20004 USA (+1) 202-419-4300 | Main (+1) 202-857-8562 | Fax (+1) 202-419-4372 |  Media Inquiries

Research Topics

• Email Newsletters

ABOUT PEW RESEARCH CENTER  Pew Research Center is a nonpartisan, nonadvocacy fact tank that informs the public about the issues, attitudes and trends shaping the world. It does not take policy positions. The Center conducts public opinion polling, demographic research, computational social science research and other data-driven research. Pew Research Center is a subsidiary of The Pew Charitable Trusts , its primary funder.

© 2024 Pew Research Center