sample opening statement for presentation

This opening statement is powerful because rather than lead with his “credentials” or “accolades,” as the audience most likely expects, he defies that expectation.

He creates a sense of intrigue that instantly piques the audience's curiosity and compels them to pay closer attention.

Infuse humor.

In Tom Thum's TedTalk titled Beatbox Brilliance , he sets a lighthearted tone by stepping on stage wearing oversized sunglasses and declaring, “My name is Tom, and I've come here today to come clean about what I do for money.”

As you might expect, this humorous approach not only elicits laughter but also surprises the audience, who are intrigued and pleasantly surprised at the tone he sets for the presentation.

Ask a question.

Graham Shaw's presentation titled “ Why people believe they can’t draw - and how to prove they can ” begins with, “Hi, I've got a question for you - how many people here would say they can draw?”

Seeing as this is a relatively lighthearted question that’s simple to answer, the audience responds immediately.

Now, what makes this a powerful opening technique is that Graham then goes on to say:

“When people say they can’t draw, I think it's more to do with beliefs rather than talent and ability. When you say you can’t draw, that’s just an illusion, and today I’d like to prove that to you.”

By immediately challenging a widely held belief among the audience and promising to debunk it during the presentation, he employs a powerful technique that keeps the audience fully engaged.

This approach makes the audience feel “invested” in the outcome of the presentation and curious as to whether he can back up his claim.

2. Tell your audience why they should be listening to you.

Getting your audience’s attention is just one part of the equation. Once you have it, you must also explain why they should “keep” listening to you. Here are some ways to do this:

Highlight relevant personal experience.

In Phil Waknell’s opening section, he talks about how he’s spent the last ten years helping conference speakers, business leaders, and entrepreneurs prepare and deliver powerful presentations .

This immediately signals to the audience that he’s someone worth listening to and positions him as a credible source of insights based on the wealth of experience he has gathered.

Highlight your expertise.

During the opening section of Dr. Lara Boyd’s presentation titled “ After watching this, your brain will not be the same ,” she says, “I’m Dr. Lara Boyd, and I’m a brain researcher here at the University of British Columbia.”

Sharing her credentials as a brain researcher is crucial to gaining her audience's trust — especially considering the technicality of her topic.

But even while creating presentations outside fields like brain research, sharing qualifications and credentials in your opening section can be a powerful technique.

This helps you position yourself as a credible authority and reinforcing your audience's confidence in your ability to deliver valuable information.

Tell your audience what’s in it for them.

In Mel Robbins’ opening section for her presentation titled “ How to stop screwing yourself over ,” she ends her introduction by saying:

“I’m here for you. I’m going to tell you everything I know in less than 18 minutes about how to get what you want.”

Although she started the section by highlighting her experiences and expertise, she went further by explicitly stating the benefits her audience can expect from her presentation.

Doing this is a great way to create a compelling reason for your audience to invest their time and attention and emphasize the value of the presentation you’re about to deliver.

3. Introduce your topic.

If your topic is relatively simple to grasp or your audience is particularly knowledgeable, introducing your topic can be as easy as “Today, I’m going to be talking to you about how we’ve built a six-figure software company in 6 months.”

However, if your topic is more complex or unfamiliar to the audience, you must do a bit more heavy lifting in your opening section.

For example, Sam Bern’s “ My philosophy for a happy life ” presentation discusses how he lives a happy life despite having Progeria disease.

However, because this condition might be unfamiliar to some audience members, he takes some time in his opening section to talk about the illness before delving into the meat of his presentation.

Similarly, if you’re presenting on a complex topic or to an audience that isn’t knowledgeable, it’s essential to consider this when crafting your opening section.

4. Leverage storytelling.

Stories can create immersive experiences that captivate the audience and convey a core message.

For example, in the opening section of Sam Bern's presentation, he tells a story about his struggles while trying to achieve his goal of becoming a drummer in his school marching band, despite living with Progeria disease.

This sets the tone for his entire presentation by conveying an inspiring message of fighting against and succeeding despite the odds.

Another great example is the opening section of Josh Kaufman’s presentation, titled “ The First 20 Hours — how to learn anything ,” where he tells a story about his experience as a time-strapped first-time parent.

This story enhances the presentation as Josh eventually shares that this experience triggered his interest in studying how to become an efficient learner.

Finally, Amy Morins’s presentation “ The Secret of Becoming Mentally Strong ” is another excellent example of leveraging storytelling.

Amy starts her presentation with a thought-provoking story about observing a Facebook friend's seemingly perfect life.

She then highlights how such comparisons can lead to negative thought patterns and emphasizes the importance of cultivating mental resilience.

This relatable story not only resonates with her audience but also sets the stage for her message on building inner strength.

All these presentations are great examples that highlight how incorporating story-telling in your openings can be a powerful tool for creating memorable and impactful presentations.

Your presentation slides play a crucial role in determining the impact and effectiveness of your presentation.

In this section, you’ll find examples of 8 powerful opening slides across various use cases that not just support but enhance the presentation openings:

1. “ Blackboard is Getting an Upgrade ”

Although these are very different methods of injecting humor at the start of a presentation, they show how infusing humor can be a powerful tool for adding a touch of personality and creating a more enjoyable presentation for the audience.

4. Keep it short and sweet.

While it's important not to rush through the start of your presentation, keeping your opening concise is equally important. But remember, concise does not mean sacrificing substance; it simply means delivering information efficiently.

Essentially, you want an opening section that allows you to create a solid initial impression without losing the audience's interest.

So, how long should this opening secretion be?

Most successful presentation openings are under three minutes, and many are shorter, often clocking in at under one minute.

5. Embrace authenticity.

Contrary to popular belief, there isn't a specific personality that makes someone a better presenter. In fact, the most impactful presentations have been delivered by individuals with diverse characters.

Take, for instance, the contrasting styles of Tom Thum’s irreverent humor and animated mannerisms and Sam Bern, who adopts a relaxed and conversational approach. Despite their differences, both speakers have garnered millions of views for their talks.

So, rather than emulating or mimicking their presentations, the key takeaway is to embrace authenticity.

Allow your personality to shine through, lean on your strengths, and be human in your delivery.

Mastering the Art of Captivating Presentations

Starting a presentation is a skill that is as much an art as it is a science. Thankfully, it is also a skill that can be learned and honed.

By implementing the strategies in this guide and refining them through experience, you’ll become a master at delivering impactful presentations that command attention and leave a lasting impression.

All from the moment you step onto the stage.

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Starting a presentation in english: methods and examples.

• By Jake Pool

If you’re going to make it in the professional world, most likely you’ll have to give a presentation in English at some point. No reason to get nervous!

Most of the work involved lies in the introduction. You may or may not need an English presentation PPT file, your topic, audience, or time limit may vary, but a strong opening is a must no matter what! Everything that follows can build from the opening outline you present to your audience.

Let’s look at some guidelines for starting a presentation in English. If you can master this part, you’ll never have to worry about the rest!

Opening in a Presentation in English

While it’s important to have your entire presentation organized and outlined, planning and organization are especially important in the introduction. This is what will guide you through a clear and concise beginning. Let’s look at how to start a presentation with well-organized thoughts .

Introduction Outline

• Introduce yourself and welcome everyone.
• State the purpose of your presentation
• Give a short overview of the presentation

As we say, it’s as easy as 1-2-3. (No need for a more detailed English presentation script!) Let’s examine the first step.

1. Introduce Yourself & Welcome Everyone

The self-introduction is your opportunity to make a good first impression. Be sure to open with a warm welcome and use language that is familiar and natural. Based on your audience, there are a few different expressions you can use to start your presentation.

If you’re presenting to coworkers who may already know you:

• Hello, [name] here. I would like to thank you all for your time. As you may know, I [describe what you do/your job title] I look forward to discussing [topic] today.
• Good morning/afternoon/evening everyone. Thank you for being here. For those who don’t know me, my name is [name], and for those who know me, hello again.

If you’re presenting to people you’ve never met:

• Hello everyone, it’s nice to meet you all. My name is [name] and I am the [job/title].
• Hello. Welcome to [event]. My name is [name] and I am the [job/title]. I’m glad you’re all here.

There are certainly more ways to make an introduction. However, it’s generally best to follow this format:

• Start with a polite welcome and state your name.
• Follow with your job title and/or the reason you’re qualified to speak on the topic being discussed.

2. State the Purpose of Your Presentation

Now that your audience knows who you are and your qualifications, you can state the purpose of your presentation. This is where you clarify to your audience what you’ll be talking about.

So, ask yourself, “ What do I want my audience to get from this presentation? ”

• Do you want your audience to be informed?
• Do you need something from your audience?
• Do you want them to purchase a product?
• Do you want them to do something for the community or your company?

With your goal in mind, you can create the next couple of lines of your presentation. Below are some examples of how to start.

• Let me share with you…
• I’d like to introduce you to [product or service]
• Today I want to discuss…
• I want to breakdown for you [topic]
• Let’s discuss…
• Today I will present the results of my research on [topic]
• By the end of this presentation, you’ll understand [topic]
• My goal is to explain…
• As you know, we’ll be talking about…

When talking about the purpose of your presentation, stick to your goals. You purpose statement should be only one to three sentences. That way, you can give your audience a clear sense of purpose that sets them up for the rest of the presentation.

3. A Short Overview of the Presentation

The final step in starting your presentation is to give a short outline of what you’ll be presenting. People like a map of what to expect from a presentation.

It helps them organize their thoughts and gives a sense of order. Also, it lets the audience know why they’re listening to you. This is what you’ll use to grab their attention, and help them stay focused throughout the presentation.

Here are some examples of how you can outline your presentation:

• Today, I’m going to cover… Then we’ll talk about… Lastly, I’ll close on…
• We’re going to be covering some key information you need to know, including…
• My aim with this presentation is to get you to… To do that we’ll be talking about…
• I’ve divided my presentation into [number] sections… [List the sections]
• Over the next [length of your presentation] I’m going to discuss…

That’s it! It’s as simple as 1-2-3. If you have a fear of public speaking or are not confident about presenting to a group of people, follow these three steps. It’s a simple structure that can get you off to a good start. With that in mind, there are other ways to bring your introduction to the next level too! Read on for bonus tips on how to really engage your audience, beyond the basics.

For a Strong Presentation in English, Engage your Audience

Presentations aren’t everyone’s strongest ability, and that’s OK. If you’re newer to presenting in English, the steps above are the basics to getting started. Once you’re more comfortable with presenting, though, you can go a step further with some extra tricks that can really wow your audience.

Mastering the skill of engaging an audience will take experience. Fortunately, there are many famous speakers out there you can model for capturing attention. Also, there are some common techniques that English-speakers use to gain an audience’s attention.

*How and when you use these techniques in your introduction is at your discretion, as long as you cover the 3 steps of the introduction outline that we discussed earlier.*

Do or say something shocking.

The purpose of shocking your audience is to immediately engage them. You can make a loud noise and somehow relate the noise to your presentation. Or, you can say, “ Did you know that… ” and follow with a shocking story or statistic. Either way, the objective is to create surprise to draw their attention.

Tell a story

Telling a story related to your presentation is a great way to get the audience listening to you.

You can start by saying, “ On my way to [location] the other day… ” or “ On my way here, I was reminded of… ” and then follow with a story. A good story can make your presentation memorable.

Ask your audience to take part

Sometimes a good introduction that captures attention will involve asking for help from the audience. You can ask the audience to play a quick game or solve a puzzle that’s related to your presentation. Also, you could engage the audience with a group exercise. This is a great way to get people involved in your presentation.

There are many more ways to engage the audience, so get creative and see what you can think up! Here are some resources that will help you get started.

Also, if you want to get better at public speaking (and help your English speaking too!), a great organization to know about is the Toastmasters . The organization is dedicated to helping you be a better speaker, and there are many local groups in America. They offer free lessons and events to help you master your English speaking, and also offer additional help to paying members.

The Takeaway

A presentation in English? No problem, as long as your introduction sets you up for success . Admittedly, this can be easier said than done. Native speakers and non-native speakers alike sometimes struggle with getting a good start on their English presentation. But the advice above can help you get the confidence you need to lay a good foundation for your next speech !

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Blog Marketing How To Start a Presentation: 15 Ways to Set the Stage

How To Start a Presentation: 15 Ways to Set the Stage

Written by: Krystle Wong Jul 25, 2023

The opening moments of your presentation hold immense power – it’s your opportunity to make a lasting impression and captivate your audience. 

A strong presentation start acts as a beacon, cutting through the noise and instantly capturing the attention of your listeners. With so much content vying for their focus, a captivating opening ensures that your message stands out and resonates with your audience.

Whether you’re a startup business owner pitching a brilliant idea, a seasoned presenter delivering a persuasive talk or an expert sharing your experience, the start of your presentation can make all the difference. But don’t fret — I’ve got you covered with 15 electrifying ways to kickstart your presentation. 

The presentation introduction examples in this article cover everything from self-introduction to how to start a group presentation, building anticipation that leaves the audience eager to delve into the depths of your topic.

Click to jump ahead:

How to start a presentation introduction

15 ways to start a presentation and captivate your audience, common mistakes to avoid in the opening of a presentation, faqs on how to start a presentation, captivate the audience from the get-go.

Presentations can be scary, I know. But even if stage fright hits, you can always fall back on a simple strategy.

Just take a deep breath, introduce yourself and briefly explain the topic of your presentation.

To grab attention at the start, try this opening line: Hello everyone. I am so glad you could join me today. I’m very excited about today’s topic. I’m [Your Name] and I’ll be talking about [Presentation Topic]. Raise your hand if you’ve ever felt overwhelmed by [Challenge related to your topic]. Many of us might have faced challenges with [Challenge related to your topic]. Today, we’ll explore some strategies that’ll help us [Solution that you’re presenting].

Regardless of your mode of presentation , crafting an engaging introduction sets the stage for a memorable presentation.

Let’s dive into some key tips for how to start a presentation speech to help you nail the art of starting with a bang:

Understand your audience

The key to an engaging introduction is to know your audience inside out and give your audience what they want. Tailor your opening to resonate with their specific interests, needs and expectations. Consider what will captivate them and how you can make your presentation relevant to their lives or work.

Use a compelling hook

Grab the audience’s attention from the get-go with a compelling hook. Whether it’s a thought-provoking question, a surprising fact or a gripping story, a powerful opening will immediately pique their curiosity and keep them invested in what you have to say.

State your purpose

Be crystal clear about your subject matter and the purpose of your presentation. In just a few sentences, communicate the main objectives and the value your audience will gain from listening to you. Let them know upfront what to expect and they’ll be more likely to stay engaged throughout.

Introduce yourself and your team

Give a self introduction about who you are such as your job title to establish credibility and rapport with the audience.

Some creative ways to introduce yourself in a presentation would be by sharing a brief and engaging personal story that connects to your topic or the theme of your presentation. This approach instantly makes you relatable and captures the audience’s attention.

Now, let’s talk about — how to introduce team members in a presentation. Before introducing each team member, briefly explain their role or contribution to the project or presentation. This gives the audience an understanding of their relevance and expertise.

Group presentations are also a breeze with the help of Venngage. Our in-editor collaboration tools allow you to edit presentations side by side in real-time. That way, you can seamlessly hare your design with the team for input and make sure everyone is on track. 

Maintain enthusiasm

Enthusiasm is contagious! Keep the energy levels up throughout your introduction, conveying a positive and upbeat tone. A vibrant and welcoming atmosphere sets the stage for an exciting presentation and keeps the audience eager to hear more.

Before you think about how to present a topic, think about how to design impactful slides that can leave a lasting impression on the audience. Here are 120+ presentation ideas , design tips, and examples to help you create an awesome slide deck for your next presentation.

Captivating your audience from the get-go is the key to a successful presentation. Whether you’re a seasoned speaker or a novice taking the stage for the first time, the opening of your presentation sets the tone for the entire talk. 

So, let’s get ready to dive into the 15 most creative ways to start a presentation. I promise you these presentation introduction ideas will captivate your audience, leaving them hanging on your every word.

Grab-attention immediately

Ask a thought-provoking question.

Get the audience’s wheels turning by throwing them a thought-provoking question right out of the gate. Make them ponder, wonder and engage their critical thinking muscles from the very start.

Share a surprising statistic or fact

Brace yourself for some wide eyes and dropped jaws! Open your presentation with a jaw-dropping statistic or a mind-blowing fact that’s directly related to your topic. Nothing captures attention like a good ol’ dose of shock and awe.

State a bold statement or challenge

Ready to shake things up? Kick off with a bold and daring statement that sets the stage for your presentation’s epic journey. Boldness has a way of making ears perk up and eyes widen in anticipation!

Engage with a poll or interactive activity

Turn the audience from passive listeners to active participants by kicking off with a fun poll or interactive activity. Get them on their feet, or rather — their fingertips, right from the start!

Venngage’s user-friendly drag-and-drop editor allows you to easily transform your slides into an interactive presentation . Create clickable buttons or navigation elements within your presentation to guide your audience to different sections or external resources. 

Enhance engagement by incorporating videos or audio clips directly into your presentation. Venngage supports video and audio embedding, which can add depth to your content.

Begin with an opening phrase that captures attention

Use opening phrases that can help you create a strong connection with your audience and make them eager to hear more about what you have to say. Remember to be confident, enthusiastic and authentic in your delivery to maximize the impact of your presentation.

Here are some effective presentation starting words and phrases that can help you grab your audience’s attention and set the stage for a captivating presentation:

• “Imagine…”
• “Picture this…”
• “Did you know that…”
• “Have you ever wondered…”
• “In this presentation, we’ll explore…”
• “Let’s dive right in and discover…”
• “I’m excited to share with you…”
• “I have a confession to make…”
• “I want to start by telling you a story…”
• “Before we begin, let’s consider…”
• “Have you ever faced the challenge of…”
• “We all know that…”
• “This is a topic close to my heart because…”
• “Over the next [minutes/hours], we’ll cover…”
• “I invite you to journey with me through…”

Build connection and credibility

Begin with a personal connection .

Share a real-life experience or a special connection to the topic at hand. This simple act of opening up creates an instant bond with the audience, turning them into your biggest cheerleaders.

Having the team share their personal experiences is also a good group presentation introduction approach. Team members can share their own stories that are related to the topic to create an emotional connection with your audience. 

Tell a relevant story

Start your presentation with a riveting story that hooks your audience and relates to your main message. Stories have a magical way of captivating hearts and minds. Organize your slides in a clear and sequential manner and use visuals that complement your narrative and evoke emotions to engage the audience.

With Venngage, you have access to a vast library of high-quality and captivating stock photography, offering thousands of options to enrich your presentations. The best part? It’s entirely free! Elevate your visual storytelling with stunning images that complement your content, captivate your audience and add a professional touch to your presentation. 

Use a powerful quote

Sometimes, all you need is some wise words to work wonders. Begin with a powerful quote from a legendary figure that perfectly fits your presentation’s theme — a dose of inspiration sets the stage for an epic journey.

Build anticipation

Provide a brief outline.

Here’s a good introduction for presentation example if you’re giving a speech at a conference. For longer presentations or conferences with multiple speakers especially, providing an outline helps the audience stay focused on the key takeaways. That way, you can better manage your time and ensure that you cover all the key points without rushing or running out of time.

Pose a problem and offer a solution

A great idea on how to start a business presentation is to start by presenting a problem and offering a well-thought-out solution. By addressing their pain points and showcasing your solution, you’ll capture their interest and set the stage for a compelling and successful presentation.

Back up your solution with data, research, or case studies that demonstrate its effectiveness. This can also be a good reporting introduction example that adds credibility to your proposal.

Preparing a pitch deck can be a daunting task but fret not. This guide on the 30+ best pitch deck tips and examples has everything you need to bring on new business partners and win new client contracts. Alternatively, you can also get started by customizing one of our professional pitch deck templates for free. 

Incite curiosity in the audience

Utilize visuals or props.

Capture your audience’s gaze by whipping out captivating visuals or props that add an exciting touch to your subject. A well-placed prop or a stunning visual can make your presentation pop like a fireworks show!

That said, you maybe wondering — how can I make my presentation more attractive.  A well-designed presentation background instantly captures the audience’s attention and creates a positive first impression. Here are 15 presentation background examples to keep the audience awake to help you get inspired. 

Use humor or wit

Sprinkle some humor and wit to spice things up. Cracking a clever joke or throwing in a witty remark can break the ice and create a positively charged atmosphere. If you’re cracking your head on how to start a group presentation, humor is a great way to start a presentation speech. 

Get your team members involved in the fun to create a collaborative and enjoyable experience for everyone. Laughter is the perfect way to break the ice and set a positive tone for your presentation!

Invoke emotion

Get those heartstrings tugging! Start with a heartfelt story or example that stirs up emotions and connects with your audience on a personal level. Emotion is the secret sauce to a memorable presentation.

Aside from getting creative with your introduction, a well-crafted and creative presentation can boost your confidence as a presenter. Browse our catalog of creative presentation templates and get started right away!

Use a dramatic pause

A great group presentation example is to start with a powerful moment of silence, like a magician about to reveal their greatest trick. After introducing your team, allow a brief moment of silence. Hold the pause for a few seconds, making it feel deliberate and purposeful. This builds anticipation and curiosity among the audience.

Pique their interest

Share a fun fact or anecdote.

Time for a little fun and games! Kick-off with a lighthearted or fascinating fact that’ll make the audience go, “Wow, really? Tell me more!” A sprinkle of amusement sets the stage for an entertaining ride.

While an introduction for a presentation sets the tone for your speech, a good slide complements your spoken words, helping the audience better understand and remember your message. Check out these 12 best presentation software for 2023 that can aid your next presentation. 

The opening moments of a presentation can make or break your entire talk. It’s your chance to grab your audience’s attention, set the tone, and lay the foundation for a successful presentation. However, there are some common pitfalls that speakers often fall into when starting their presentations. 

Starting with Apologies

It might be tempting to start with a preemptive apology, especially if you’re feeling nervous or unsure about your presentation. However, beginning with unnecessary apologies or self-deprecating remarks sets a negative tone right from the start. Instead of exuding confidence and credibility, you’re unintentionally undermining yourself and your message. 

Reading from Slides

One of the most common blunders in the opening of a PowerPoint presentation is reading directly from your slides or script. While it’s crucial to have a well-structured outline, reciting word-for-word can lead to disengagement and boredom among your audience. Maintain eye contact and connect with your listeners as you speak. Your slides should complement your words, not replace them.

Overwhelming with Information

In the excitement to impress, some presenters bombard their audience with too much information right at the beginning.

Instead of overloading the audience with a sea of data, statistics or technical details that can quickly lead to confusion and disinterest, visualize your data with the help of Venngage. Choose an infographic template that best suits the type of data you want to visualize. Venngage offers a variety of pre-designed templates for charts, graphs, infographics and more.

Ignoring the Audience

It’s easy to get caught up in the content and forget about the people in front of you. Don’t overlook the importance of acknowledging the audience and building a connection with them. Greet them warmly, make eye contact and maintain body language to show genuine interest in their presence. Engage the audience early on by asking a show of hands question or encourage audience participation. 

Lack of Clarity

Your audience should know exactly what to expect from your presentation. Starting with a vague or unclear opening leaves them guessing about the purpose and direction of your talk. Clearly communicate the topic and objectives of your presentation right from the beginning. This sets the stage for a focused and coherent message that resonates with your audience.

Simplicity makes it easier for the audience to understand and retain the information presented. Check out our gallery of simple presentation templates to keep your opening concise and relevant. 

Skipping the Hook

The opening of your presentation is the perfect opportunity to hook your audience’s attention and keep them engaged. However, some presenters overlook this crucial aspect and dive straight into the content without any intrigue. Craft an attention-grabbing hook that sparks curiosity, poses a thought-provoking question or shares an interesting fact. A compelling opening is like the key that unlocks your audience’s receptivity to the rest of your presentation.

Now that you’ve got the gist of how to introduce a presentation, further brush up your speech with these tips on how to make a persuasive presentation and how to improve your presentation skills to create an engaging presentation . 

How can I overcome nervousness at the beginning of a presentation?

To overcome nervousness at the beginning of a presentation, take deep breaths, practice beforehand, and focus on connecting with your audience rather than worrying about yourself.

How long should the opening of a presentation be?

The opening of a presentation should typically be brief, lasting around 1 to 3 minutes, to grab the audience’s attention and set the tone for the rest of the talk.

Should I memorize my presentation’s opening lines?

While it’s helpful to know your opening lines, it’s better to understand the key points and flow naturally to maintain authenticity and flexibility during the presentation.

Should I use slides during the opening of my presentation?

Using slides sparingly during the opening can enhance the message, but avoid overwhelming the audience with too much information early on.

How do I transition smoothly from the opening to the main content of my presentation?

Transition smoothly from the opening to the main content by providing a clear and concise outline of what’s to come, signaling the shift and maintaining a logical flow between topics.

Just as a captivating opening draws your audience in, creating a well-crafted presentation closing has the power to leave a lasting impression. Wrap up in style with these 10 ways to end a presentation .

Presenting virtually? Check out these tips on how to ace your next online presentation . 

Captivating your audience from the very beginning is crucial for a successful presentation. The first few moments of your talk can set the tone and determine whether your audience remains engaged throughout or loses interest. 

Start with a compelling opening that grabs their attention. You can use a thought-provoking question, a surprising statistic or a powerful quote to pique their curiosity. Alternatively, storytelling can be a potent tool to draw them into your narrative. It’s essential to establish a personal connection early on, whether by sharing a relatable experience or expressing empathy towards their needs and interests.

Lastly, be mindful of your body language and vocal delivery. A confident and engaging speaker can captivate an audience, so make eye contact, use appropriate gestures and vary your tone to convey passion and sincerity.

In conclusion, captivating your audience from the very beginning requires thoughtful preparation, engaging content and a confident delivery. With Venngage’s customizable templates, you can adapt your presentation to suit the preferences and interests of your specific audience, ensuring maximum engagement. Go on and get started today!

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• Communication

How to Start a Presentation Strong and End Powerfully (Make an Impact in 2024)

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You can mess up any presentation, no matter how good, or useful, or well-researched your content may be.

How? By delivering it  without confidence . Opening a presentation confidently means you're off to a good start.

Imagine going up on stage, your shoulders hunched, head bowed. At the podium, you clear your throat and say:

“Yeah. Hi. I’m Jake. (Laughs nervously.) Um… Is this on? So…”

You notice the audience cringing in their seats. You wish you could just die!

At the end of your presentation, you say:

“So, yeah… I mean, that’s what I think,… And, uh, yeah… Questions? Or, um…”

You shrug, put your head down, hunch your shoulders, and shuffle off the stage. The audience gives you polite applause.

All your research, prep, and hard work have gone to waste! But it doesn’t have to be that way.  Presentations need not give you the frights or turn your stomach into a knot.

The secret is knowing how to start a presentation strong and end it powerfully. And that’s exactly what we’re going to look at today.

You'll also feel more confident when you use professionally-designed slides like the ones from Envato Elements and  GraphicRiver .

Before jumping into this tutorial, c heck out our guide on how to beat anxiety during your presentation: 

Download the Guide to Making Great Presentations (Free eBook)

Also, be sure to grab our free eBook:  The Complete Guide to Making Great Presentations . It'll help you master the presentation process, from idea, through to writing, design, and delivering with impact.

Read on for presentation strategies and killer tips to grab and hold the attention of your audience. First up is how to start your presentation strong. Then, we'll dig into tips on commanding the middle. We'll finish with how to end a presentation powerfully—so that your points resonate with unforgettable surprise.

How to Start a Presentation Strong by Leveraging Unpredictability

Starting a presentation  strong means being  unpredictable .

Research  shows that when we know what to expect from a cue, we don’t pay attention to what happens after the cue. 

But when we don’t know what to expect, we pay more attention. That's why we love movies with a twist: the unpredictability engages us more deeply. 

How can you incorporate unpredictability at the start of a presentation? 

There are several ways to achieve this. The choice will depend on your topic, the circumstances, and your presentation style. 

The techniques below guide us on how to start a presentation strong.

1. Make a Bold Claim

Everyone knows the “I Have a Dream” speech of Martin Luther King, Jr. 

The speech doesn’t begin with “I have a dream.” That's the climax. The  speech starts like this: 

“I am happy to join with you today in what will go down in history as the greatest demonstration for freedom in the history of our nation.”

The above claim may seem “normal” to us today. We already know the events of history. But can you imagine what it must have been like hearing that claim on that very day?

Bold, to say the least.

Could anyone in the audience help but pay attention after that?

If you're confident your presentation will make a measurable and immediate impact on your audience, don't save that claim for the end.

State it at the beginning and state it with confidence. When your audience understands the gains, they can't help but pay attention to your every word.

2. Contradict Expectations

Let's look at another way of how to start a PowerPoint presentation in an interesting way. Consider contradicting expectations. This is a classic application of the unpredictability principle.

Start with a claim that contradicts what people expect. That will make them sit up and pay attention. Then use the attention you've earned to ease into your topic. 

Sir Ken Robinson does this marvelously in the most-watched Ted Talk of all time. Coming onto the stage after all the other speakers, Robinson says: 

“It’s been great hasn’t it? I’ve been blown away by the whole thing. In fact, I’m leaving.” 

You can hear in the way the audience laughs that this statement catches them by surprise. And the speaker uses that surprise to lunge into the topic.  

Pamela Meyer achieves similar results through a slightly different technique. Meyer begins a presentation on how to spot a liar  by accusing the audience of being liars themselves! 

“Okay, I don’t want to alarm anybody in this room, but it’s just come to my attention that the person to your right is a liar! Also the person to your left is a liar.”

The audience laughs. They weren't expecting to be called liars. But the contrarian claim isn't off-putting; it's captivating. "Why are we all liars?" they want to know, and now they're paying attention.

3. Stimulate Curiosity

One of the most powerful ways to start a presentation is to stimulate curiosity. The human brain relishes curiosity. In fact, research has shown that curiosity prepares the brain for better learning. And that's good news for your presentation.

Why? Because once our curiosity is piqued, we want to know the answer. We must solve the puzzle. So, we pay attention looking for the right clues. It’s simply the way we were built to think and operate. 

So how can you stimulate curiosity at the beginning of your presentation? 

You could announce that you've got a secret to confess, like Dan Pink does in a famous Ted Talk : 

“I need to make a confession, at the outset here. A little over 20 years ago, I did something that I regret. Something that I am not particularly proud of. Something that in many ways I wished no one would ever know, but that here I feel kind of obliged to reveal. In the late 1980s, in a moment of youthful indiscretion, I went to law school.”

The announcement of this confession piques our curiosity. What's the secret? And the contents of the confession heighten it. Why is going to law school such an embarrassing confession? We must solve this puzzle!

And so, there's no option but to pay close attention to every word to find out!

4. Ask Questions

A simple yet effective approach to start a presentation that grips attention is to ask a question. Few things are more unexpected than a speaker beginning a presentation with questions. Isn’t the speaker supposed to be answering our questions?

But these questions are rhetorical. They're not meant to be answered with a simple yes or no. They intend rather, to plant the seed of an idea into our heads. The speaker can then focus our attention on that idea throughout the presentation.

Simon Sinek does this in a talk on how great leaders inspire action. Sinek begins by asking the audience: 

“How do you explain when things don't go as we assumed? Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions? For example, why is Apple so innovative? [...] Why is it that Martin Luther King led the civil rights movement?”

By this point, we’re all sitting there scratching our chins going: “Huh, how do they do that?”

So, we perk our ears and pay attention.

5. Spin a Surprising Story

One of the most gripping ways of start a presentation is to tell a compelling story, especially one that surprises.

Stories are not just an entrainment mechanism. They're a survival mechanism  humans have developed and refined over thousands of years. That means as humans, we're naturally wired to pay attention to stories. 

And one of the best ways to start your presentation strong is by telling a story. This can be a story about something that happened to you. Or something you heard about. Either way, it should relate to your topic and why you’re giving your presentation.

That's how Brené Brown opens a now-famous Ted Talk about vulnerability . Brown relates the funny story of working with an event planner who didn’t know how to classify Brown for an event. Turns out, Brown didn't know, either!

Should Brown be called a researcher (which sounds boring) or a storyteller (which sounded something like a magic pixie to Brené Brown at the time)? In the end, Brown calls herself a researcher-storyteller. 

The story delights and intrigues: What's a researcher-storyteller? And how does research tell a story?

We pay attention to find out. 

How to Hold the Middle Together With Pauses and Visuals

Before we get to how to end a presentation powerfully, we should mention a few strategies about holding the audience’s attention through the middle of your presentation. 

If you’ve watched even a few minutes of the presentations mentioned above, you'll have noticed two things: pauses and visuals .

1. Pause for Effect

Good speakers know how and when to pause. 

After you’ve made a big claim, pause. Give the audience a few seconds to take in what you said. 

Same if you're adding a touch of humor, somewhere. Pause. Let the audience laugh and relax momentarily without missing anything important. 

After concluding a section and before moving on to the next point, pause.

If you rush through your presentation, the audience will feel lost. They'll stop paying attention.

For an in-depth view of how to write the main body of your presentation, read the following tutorial: 

2. Aid the Flow With Visuals

Even the best Ted Talk presenters who seem to have a natural way with words, use PowerPoint presentations. 

Why is that?

Because visuals help us grasp an idea and understand the point better.

By engaging our eyes and our ears, visuals help direct all our attention to the presentation. This eliminates the possibility of getting distracted by something else.

The right PowerPoint presentation can also guide your audience through the various sections of your speech. As a result, they won't feel lost or confused.

To learn how to create a persuasive PowerPoint presentation, have a look at the article below:

The easiest way to create an impressive PowerPoint presentation is to begin with  creative slide templates from Envato Elements. All the templates are fully customizable, from the fonts and colors to the special effects.

What's more, your Elements subscription gives you unlimited downloads of PowerPoint templates. You also get everything else you need for a powerful presentation : fonts, photos, videos, icons, and music tracks. You get all that for one low price.

Envato's GraphicRiver allows you to download PowerPoint templates one-at-a-time. It's a good choice if you're looking for a pay-as-you-go template solution. Check out the  amazing pay-per-use PowerPoint templates  on GraphicRiver, with one of our most popular PPT designs.

You can find more great PPT design options in our Ultimate Guide to the Best PowerPoint Template , or browse through the article below: 

How to Customize a Premium Presentation Template in PowerPoint

No matter what’s the topic of your presentation, one thing is certain. You’re going to need a stellar slide deck to complement your presentation and captivate your audience.

Here’s how you can quickly customize a premium PPT template in five easy steps. For the purposes of this tutorial, I’ll be using the Soaring template from Envato Elements.

1. Design Your Cover

The first thing you should do to customize your presentation is to design your cover. The template already comes with a stunning full background image. So, all you've got to do is replace the photo with your own and then change the title of your presentation. 

To change the photo, right-click on it and select Change Picture > From File . Locate the image you want to use and select it to use it. Then, double-click the title to enter the title of your presentation. 

2. Add Your Content

Next, add the content of your presentation onto the slide. Simply, double-click the text on the slide you’re currently working on, press CTRL+A to select it all, and delete it. You can then paste in or type in your text.

3. Replace Images

To change out the images used on the slides, right-click on the image. Select Change Picture > From File . Then, select a picture from your computer and press Insert .

4. Add Break Slides 

To add break slides to signify that the next point is coming, you can simply duplicate the title slide. Right-click on the first slide and select Duplicate . Then, drag it down to the correct position using the sidebar on the left. 

5. Customize Your Styles

The last step is to customize the slides. You can change colors as well as the fonts.

To customize fonts, simply select all the text and then select a different font from the drop-down menu.

To change colors, right-click on a colored area and select Format Shape . Then, choose a different color under the Fill tool. From there you can figure out how to end a presentation effectively.

Top 5 Premium PPT Presentation Templates From Envato Elements For 2024

As mentioned earlier, Envato Elements is the best place to find modern, premium PowerPoint templates for all your presentation needs. Here are the top five PowerPoint presentation templates that you can access with your subscription:

1. Nicola PowerPoint Presentation

The Nicola PowerPoint presentation has an elegant design. It’s suitable for all kinds of business or portfolio presentations. The template comes with a lot of visual slides and plenty of elements such as infographics, charts, and more. You’ll get more than 30 slides based on master slides. All the slides have been designed in full HD resolution and are easy to customize.

2. Balance PowerPoint Template

If you’re looking for a minimal and clean PowerPoint template, consider Balance. This template would work well for any type of presentation thanks to its minimal design. The template includes more than 145 slides and several color themes to choose from. The template was designed in full HD resolution. It comes with fully editable vector shapes.

3. Navajo PowerPoint Template

The Navajo PowerPoint template has a clean and corporate design. It’s a perfect choice for business presentations as well as pitch decks. The template includes vector shapes and maps as well as charts, graphs, and other visual elements. It comes with 50+ slides including a gallery and portfolio slide.

4. Clean Business Presentation

As the name suggests, this PowerPoint template has a clean and modern design. It can be used for any type of presentation. The template comes with 50 slides designed in full HD resolution. It also includes image placeholders for easy editing.

5. Parana PowerPoint Template

The Parana template is a creative minimal PowerPoint template. It would work well for a portfolio or a lookbook presentation. It comes with 100+ unique slides based on master slides. This template comes in widescreen and standard screen resolution.

How to End a Presentation Powerfully by Being Memorable

Remember our example at the beginning? Where the speaker ends their speech mumbling, “yeah, so… like… that’s it…” and other such incoherencies?

That’s no way to end your killer presentation! Or you’ll end up killing all the hard work you did in your opening and throughout the main body.

Instead, you should end your presentation in a powerful way that the audience will remember long after you leave the stage.

Again, there are many ways to learn how to end a presentation that are effective. You should choose the one that best fits your presentation and personal style.

If you like these tips, you'll find even more PowerPoint tips here:

1. Call the Audience to Action

If you want to compel your audience to action, you need to take initiative with your closing and the end of the presentation  Don’t leave your audience sitting there wondering what to do with all the wonderful information you’ve given them.

Tell them exactly what to do with it and how they’ll benefit from it with a clear and direct call to action. 

For inspiration, watch how Brené Brown does this in the  speech  (starting at 19:01). Once Brown tells the audience:

“There’s another way, and I'll leave you with this.” 

And Brown then goes on to explain exactly how the audience can apply the principles of vulnerability to their work and everyday lives. 

For more ideas on how to inspire your audience to action, check out the following article:

2. Paint a Vision of the Future 

What will happen if the audience follows the advice or plan of your presentation?

Whether your presentation aims to change your entire community or benefit your customer's business, one way how to end a presentation is to paint a vision of that future with your closing words. 

When your audience sees that visions in their mind, they’ll remember it. More than that, they’ll start to believe it as a possibility. 

That’s how Martin Luther King, Jr. finishes the legendary “I have a dream” speech . King imagines the day when:

“...all of God's children, black men and white men, Jews and Gentiles, Protestants and Catholics, will be able to join hands and sing in the words of the old Negro spiritual:Free at last! Free at last!

Thank God Almighty, we are free at last!”

But your speech doesn’t have to change the history of the world to end with a vision. 

For a different example, listen to how Dan Pink ends the  speech (from 17:17 forward) on the vision of strengthening businesses and changing the world. And looking to opening and closing presentation examples for further guidance.

3. Use a Contrarian Example

Here's a great example of how to end a presentation dynamically. Sir Ken Robinson moves into the ending crescendo  of the Ted Talk with a bleak quote by the American virologist Jonas Salk (starting at 18:13): 

“If all the insects were to disappear from the earth, within 50 years all life on earth would end. If all human beings were to disappear from the earth, all forms of life would flourish.”

Robinson then goes on to tell the audience that the virologist is right.

This contrarian quote goes against our expectations of the human species as a positive force on earth. So, we pay attention. Will we really destroy the earth?

No, Sir Ken Robinson goes on to say, but only if we learn to use our imagination and creativity in a positive and constructive way. And then Robinson goes on to recapitulate the main advice about reforming education. 

The contrarian example shakes us out of our comfort zone about the positive impact we've got in the world. It makes for a powerful ending that we're sure to remember long after the presentation is over.

Read this article and dive deeper into how to end your presentation:

Start and End Your Presentation With a Bang!

Your presentation can only be successful if you capture your audience's attention.

The best way to do that is, to begin with a bang. Make a bold statement, contradict their expectations, and stimulate their curiosity. Ask a rhetorical question or spin a fascinating story. In other words, do something that will intrigue them into finding out what exactly you've got to say. 

As for how to end a presentation? It should end also, with a bang. 

Don't just leave your thoughts trail off. Call the audience to action and paint a vision of what the future will look like based on your suggestions. Startle them into awareness by using a contrarian example. Whatever you do, make sure you leave a memorable impression when you walk out the room. 

If you're currently working on a presentation, think carefully about how you can start your presentation strong and end it powerfully.

What example, quote, claim, or story will you use to capture your audience's attention? 

Learn More About Making Great Presentations 

Download  The Complete Guide to Making Great Presentations  eBook now for FREE with a subscription to the Tuts+ Business Newsletter. Get your ideas formed into a powerful presentation that will move your audience!

Remember to Hold Attention With Great Visuals

The beginning and end of a presentation are incredibly important, but so too is the middle—which makes up the bulk of your presentation. You don't want to neglect it.

You'll have more confidence in your presentation when you know you've got a riveting slideshow, made possible with one of thousands of PowerPoint templates  in Envato Elements. Remember, with an Elements subscription, you get unlimited downloads of slideshow templates as well as stock photos, fonts, icons, infographics, and so much more.

If you prefer to pay as you go, then browse through our best-selling PowerPoint templates  in GraphicRiver. With the vast selection available, you're sure to find one with a powerful design that you can customize quickly. 

Also, you can find more awesome PPTs in our  Ultimate Guide to the Best PowerPoint Template . It includes many PowerPoint options and tutorials to help you get started fast.

Editorial Note : This post was originally published in 2016. It's been comprehensively revised to make current, accurate, and up to date by our staff—with special help from Lexi Rodrigo and Brenda Barron . 

How to Start a Presentation: 5 Templates and 90 Example Phrases

By Status.net Editorial Team on February 27, 2024 — 11 minutes to read

Starting a presentation effectively means capturing your audience’s attention from the very beginning. It’s important because it sets the tone for the entire presentation and establishes your credibility as a speaker.

Effective Openers: 5 Templates

Your presentation’s beginning sets the stage for everything that follows. So, it’s important to capture your audience’s attention right from the start. Here are some tried-and-true techniques to do just that.

1. Storytelling Approach

When you start with a story, you tap into the natural human love for narratives. It can be a personal experience, a historical event, or a fictional tale that ties back to your main point.

Example Introduction Template 1:

“Let me tell you a story about…”

Example : “Let me tell you a story about how a small idea in a garage blossomed into the global brand we know today.”

2. Quotation Strategy

Using a relevant quote can lend authority and thematic flavor to your presentation. Choose a quote that is provocative, enlightening, or humorous to resonate with your audience.

Example Introduction Template 2:

“As [Famous Person] once said…”

Example : “As Steve Jobs once said, ‘Innovation distinguishes between a leader and a follower.'”

3. Questioning Technique

Engage your audience directly by opening with a thoughtful question. This encourages them to think and become active participants.

Example Introduction Template 3:

“Have you ever wondered…”

Example : “Have you ever wondered what it would take to reduce your carbon footprint to zero?”

4. Statistical Hook

Kick off with a startling statistic that presents a fresh perspective or underscores the importance of your topic.

Example Introduction Template 4:

“Did you know that…”

Example : “Did you know that 90% of the world’s data was generated in the last two years alone?”

5. Anecdotal Method

Share a brief, relatable incident that highlights the human aspect of your topic. It paves the way for empathy and connection.

Example Introduction Template 5:

“I want to share a quick anecdote…”

Example : “I want to share a quick anecdote about a time I experienced the customer service that went above and beyond what anyone would expect.”

How to Start a Powerpoint Presentation: 45 Example Phrases

Starting a PowerPoint presentation effectively can captivate your audience and set the tone for your message. The opening phrases you choose are important in establishing rapport and commanding attention. Whether you’re presenting to colleagues, at a conference, or in an academic setting, these phrases will help you begin with confidence and poise:

• 1. “Good morning/afternoon/evening, everyone. Thank you for joining me today.”
• 2. “Welcome, and thank you for being here. Let’s dive into our topic.”
• 3. “I’m excited to have the opportunity to present to you all about…”
• 4. “Thank you all for coming. Today, we’re going to explore…”
• 5. “Let’s begin by looking at the most important question: Why are we here today?”
• 6. “I appreciate your time today, and I promise it will be well spent as we discuss…”
• 7. “Before we get started, I want to express my gratitude for your presence here today.”
• 8. “It’s a pleasure to see so many familiar faces as we gather to talk about…”
• 9. “I’m thrilled to kick off today’s presentation on a topic that I am passionate about—…”
• 10. “Welcome to our session. I’m confident you’ll find the next few minutes informative as we cover…”
• 11. “Let’s embark on a journey through our discussion on…”
• 12. “I’m delighted to have the chance to share my insights on…”
• 13. “Thank you for the opportunity to present to such an esteemed audience on…”
• 14. “Let’s set the stage for an engaging discussion about…”
• 15. “As we begin, I’d like you to consider this:…”
• 16. “Today marks an important discussion on a subject that affects us all:…”
• 17. “Good day, and welcome to what promises to be an enlightening presentation on…”
• 18. “Hello and welcome! We’re here to delve into something truly exciting today…”
• 19. “I’m honored to present to you this comprehensive look into…”
• 20. “Without further ado, let’s get started on a journey through…”
• 21. “Thank you for carving time out of your day to join me for this presentation on…”
• 22. “It’s wonderful to see such an engaged audience ready to tackle the topic of…”
• 23. “I invite you to join me as we unpack the complexities of…”
• 24. “Today’s presentation will take us through some groundbreaking ideas about…”
• 25. “Welcome aboard! Prepare to set sail into the vast sea of knowledge on…”
• 26. “I’d like to extend a warm welcome to everyone as we focus our attention on…”
• 27. “Let’s ignite our curiosity as we begin to explore…”
• 28. “Thank you for your interest and attention as we dive into the heart of…”
• 29. “As we look ahead to the next hour, we’ll uncover the secrets of…”
• 30. “I’m eager to share with you some fascinating insights on…”
• 31. “Welcome to what I believe will be a transformative discussion on…”
• 32. “This morning/afternoon, we’ll be venturing into the world of…”
• 33. “Thank you for joining me on this exploration of…”
• 34. “I’m delighted by the turnout today as we embark on this exploration of…”
• 35. “Together, let’s navigate the intricacies of…”
• 36. “I’m looking forward to engaging with you all on the subject of…”
• 37. “Let’s kick things off with a critical look at…”
• 38. “Thank you for your presence today as we shine a light on…”
• 39. “Welcome to a comprehensive overview of…”
• 40. “It’s a privilege to discuss with you the impact of…”
• 41. “I’m glad you could join us for what promises to be a thought-provoking presentation on…”
• 42. “Today, we’re going to break down the concept of…”
• 43. “As we get started, let’s consider the significance of our topic:…”
• 44. “I’m thrilled to lead you through today’s discussion, which centers around…”
• 45. “Let’s launch into our session with an eye-opening look at…”

Starting a Presentation: 45 Examples

Connecting with the audience.

When starting a presentation, making a genuine connection with your audience sets the stage for a successful exchange of ideas. Examples:

• “I promise, by the end of this presentation, you’ll be as enthusiastic about this as I am because…”
• “The moment I learned about this, I knew it would be a game-changer and I’m thrilled to present it to you…”
• “There’s something special about this topic that I find incredibly invigorating, and I hope you will too…”
• “I get a rush every time I work on this, and I hope to transmit that energy to you today…”
• “I’m thrilled to discuss this breakthrough that could revolutionize…”
• “This project has been a labor of love, and I’m eager to walk you through…”
• “When I first encountered this challenge, I was captivated by the possibilities it presented…”
• “I can’t wait to dive into the details of this innovative approach with you today…”
• “It’s genuinely exhilarating to be at the edge of what’s possible in…”
• “My fascination with [topic] drove me to explore it further, and I’m excited to share…”
• “Nothing excites me more than talking about the future of…”
• “Seeing your faces, I know we’re going to have a lively discussion about…”
• “The potential here is incredible, and I’m looking forward to discussing it with you…”
• “Let’s embark on this journey together and explore why this is such a pivotal moment for…”
• “Your engagement in this discussion is going to make this even more exciting because…”

Building Credibility

You present with credibility when you establish your expertise and experience on the subject matter. Here’s what you can say to accomplish that:

• “With a decade of experience in this field, I’ve come to understand the intricacies of…”
• “Having led multiple successful projects, I’m excited to share my insights on…”
• “Over the years, working closely with industry experts, I’ve gleaned…”
• “I hold a degree in [your field], which has equipped me with a foundation for…”
• “I’m a certified professional in [your certification], which means I bring a certain level of expertise…”
• “Having published research on this topic, my perspective is grounded in…”
• “I’ve been a keynote speaker at several conferences, discussing…”
• “Throughout my career, I’ve contributed to groundbreaking work in…”
• “My experience as a [your previous role] has given me a unique outlook on…”
• “Endorsed by [an authority in your field], I’m here to share what we’ve achieved…”
• “The program I developed was recognized by [award], highlighting its impact in…”
• “I’ve trained professionals nationwide on this subject and witnessed…”
• “Collaborating with renowned teams, we’ve tackled challenges like…”
• “I’ve been at the forefront of this industry, navigating through…”
• “As a panelist, I’ve debated this topic with some of the brightest minds in…”

Projecting Confidence

• “I stand before you today with a deep understanding of…”
• “You can rely on the information I’m about to share, backed by thorough research and analysis…”
• “Rest assured, the strategies we’ll discuss have been tested and proven effective in…”
• “I’m certain you’ll find the data I’ll present both compelling and relevant because…”
• “I’m fully confident in the recommendations I’m providing today due to…”
• “The results speak for themselves, and I’m here to outline them clearly for you…”
• “I invite you to consider the evidence I’ll present; it’s both robust and persuasive…”
• “You’re in good hands today; I’ve navigated these waters many times and have the insights to prove it…”
• “I assure you, the journey we’ll take during this presentation will be enlightening because…”
• “Your success is important to me, which is why I’ve prepared diligently for our time together…”
• “Let’s look at the facts; they’ll show you why this approach is solid and dependable…”
• “Today, I present to you a clear path forward, grounded in solid experience and knowledge…”
• “I’m confident that what we’ll uncover today will not only inform but also inspire you because…”
• “You’ll leave here equipped with practical, proven solutions that you can trust because…”
• “The solution I’m proposing has been embraced industry-wide, and for good reason…”

Organizational Preview

Starting your presentation with a clear organizational preview can effectively guide your audience through the content. This section helps you prepare to communicate the roadmap of your presentation.

Outlining the Main Points

You should begin by briefly listing the main points you’ll cover. This lets your audience know what to expect and helps them follow along. For example, if you’re presenting on healthy eating, you might say, “Today, I’ll cover the benefits of healthy eating, essential nutrients in your diet, and simple strategies for making healthier choices.”

Setting the Tone

Your introduction sets the tone for the entire presentation. A way to do this is through a relevant story or anecdote that engages the audience. Suppose you’re talking about innovation; you might start with, “When I was a child, I was fascinated by how simple Legos could build complex structures, which is much like the innovation process.”

Explaining the Structure

Explain the structure of your presentation so that your audience can anticipate how you’ll transition from one section to the next. For instance, if your presentation includes an interactive portion, you might say, “I’ll begin with a 15-minute overview, followed by a hands-on demonstration, and we’ll wrap up with a Q&A session, where you can ask any questions.”

Practice and Preparation

Before you step onto the stage, it’s important that your preparation includes not just content research, but also rigorous practice and strategy for dealing with nerves. This approach ensures you present with confidence and clarity.

Rehearsing the Opening

Practicing your introduction aloud gives you the opportunity to refine your opening remarks. You might start by greeting the audience and sharing an interesting quote or a surprising statistic related to your topic. For example, if your presentation is about the importance of renewable energy, you could begin with a recent statistic about the growth in solar energy adoption. Record yourself and listen to the playback, focusing on your tone, pace, and clarity.

Memorizing Key Points

While you don’t need to memorize your entire presentation word for word, you should know the key points by heart. This includes main arguments, data, and any conclusions you’ll be drawing. You can use techniques such as mnemonics or the method of loci, which means associating each key point with a specific location in your mind, to help remember these details. Having them at your fingertips will make you feel more prepared and confident.

Managing Presentation Jitters

Feeling nervous before a presentation is natural, but you can manage these jitters with a few techniques. Practice deep breathing exercises or mindful meditation to calm your mind before going on stage. You can also perform a mock presentation to a group of friends or colleagues to simulate the experience and receive feedback. This will not only help you get used to speaking in front of others but also in adjusting your material based on their reactions.

Engagement Strategies

Starting a presentation on the right foot often depends on how engaged your audience is. Using certain strategies, you can grab their attention early and maintain their interest throughout your talk:

1. Encouraging Audience Participation

Opening your presentation with a question to your audience is a great way to encourage participation. This invites them to think actively about the subject matter. For instance, you might ask, “By a show of hands, how many of you have experienced…?” Additionally, integrating interactive elements like quick polls or requesting volunteers for a demonstration can make the experience more dynamic and memorable.

Using direct questions throughout your presentation ensures the audience stays alert, as they might be called upon to share their views. For example, after covering a key point, you might engage your audience with, “Does anyone have an experience to share related to this?”

2. Utilizing Pacing and Pauses

Mastering the pace of your speech helps keep your presentation lively. Quickening the pace when discussing exciting developments or slowing down when explaining complex ideas can help maintain interest. For example, when introducing a new concept, slow your pace to allow the audience to absorb the information.

Pauses are equally powerful. A well-timed pause after a key point gives the audience a moment to ponder the significance of what you’ve just said. It might feel like this: “The results of this study were groundbreaking. (pause) They completely shifted our understanding of…”. Pauses also give you a moment to collect your thoughts, adding to your overall composure and control of the room.

How should one introduce their group during a presentation?

You might say something like, “Let me introduce my amazing team: Alex, our researcher, Jamie, our designer, and Sam, the developer. Together, we’ve spent the last few months creating something truly special for you.”

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9 Killer Speech Openers to Start a Talk or Presentation.​

Danny Riley 8 min read

What you’ll learn:

• The importance of a “killer” speech opening.
• 9 powerful speech openers and how to use them.
• Examples from great speakers you can learn from.

Great speech openers hook your audience.

“ Well begun is half done” – Mary Poppins.

A killer speech opener will make the difference between a presentation that makes you soar or your audience snore .

I’ve researched the whole web to find nine killer speech openers to make your audience lean in and listen rather than tune out and daydream.

You’ll see how masters of the craft have used them, and how you can too.

Number seven takes hutzpah to pull off. Ready for the whole list of killer speech openers?

The Shock Opener

One of the best ways to open your speech with a buzz is to startle or shock them.

You can shock an audience in many ways, but they all rest on the major senses of VAKS:

• Kinesthetic (touch) 

We don’t want your audience tasting your talk, but it should leave a good taste in their mouths.

Changing Minds suggests asking if the audience is awake after appearing from a flashbang and a cloud of smoke, and this might work for you if you’re a magician or playing some kind of character for your speech like a genie.

Suppose you aren’t going for the magic angle. 

In that case, you can shock them on a psychological level instead, as Conor Neill recommends, and tell your audience a surprising fact or statistic that makes them question their thinking or beliefs.

“Did you know that half the water on earth is older than the sun?”

Questions like these will shake an audience awake and turn on their critical thinking nervous-system.

Don’t take my word for it; you can see an incredible demonstration of the shock opener in Mohammed Qahtani’s speech, The Power of Words .

Qahtani opens by taking out a cigarette and placing it into his mouth before trying to light it. The audience is so shocked that they gasp and tell him to stop.

Remember, if your audience is shocked, they are listening.

Your audience doesn’t always have to be jolted to attention with a shock opener, though you can use a more subtle approach to grab their focus. 

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The story opener.

You can set the tone of your speech instantly with a story .

In Hollywood, filmmakers and directors use an ‘establishing shot’ to set the tone and theme of the entire film.

When creating your speech, think of a short story that sums up your talk.

Maybe you tell half the story to begin with, and then the other half at the end. 

The important thing is your tale must be relatable . If your audience can’t imagine themselves in the story, they won’t be engaged.

We all experience very similar things in life: 

• We all went to school and had a teacher we loved
• We all have parents who loved us or made mistakes in our upbringing
• We all had a first crush.

We are all cut from the same cloth, so it’s good to be reminded that others are going through what we face or think as we do.

Bryan Stevenson does a stellar job of recounting his mischievous grandmother in his TED talk, We need to talk about an injustice .

The best thing is, you can combine a story-opener with any other speech opener in this list.

It’s truly versatile.

One of my favourite speech openers is next, though.

The Intrigue Opener

I love this speech opener.

What better way to hook your audience than to intrigue them with mystery or a juicy secret?

Take a look at Daniel Pink’s TED Talk The puzzle of motivation . After he begins, Pink, looking like a guilty man sent to the gallows tells his audience:

“I need to confess something, at the outset here. A little over 20 years ago, I did something I regret. Something I’m not particularly proud of”.

Wow. How intriguing, right?

You have to admit; you want to know what he’s about to confess.

Choose every sentence, every word, and every mark of punctuation to increase the tantalisation temperature.

Whether it’s a secret or confession, the Intrigue Opener piques just enough curiosity in your audience to keep them from checking Whatsapp.

As humans, we need closure. 

We do not like open loops. 

That’s why it is both enthralling and aggravating when someone plays on our need to be sure.

Just as we cannot stand an open loop, we are instantly engaged when someone gives us a puzzle to solve.

You’ll notice the best speeches, books, tv shows, and films do not spoon feed you all of the information.

I’ve always liked the way Malcolm Gladwell writes his non-fiction books because they contain puzzles that you solve as a reader.

This puzzle needs to be related to the speech or presentation you’re delivering, of course. It cannot be a random puzzle and will ideally be impossible or extremely difficult to solve at first.

After the speech begins and the puzzle is revealed, you should slowly drop hints on how to solve the mystery.

Up next, speech openers that use a physical object to create curiosity in the audience’s mind.

The Prop Opener

One of the most potent ways you will captivate your audience is to use a powerful prop in your opening address.

What better way to capture an audience’s imagination than to show them a mysterious or beautiful object?

If you’ve never seen the Prop Opener done well, then take a look at one of the greatest speeches of all time:

Dananjaya Hettiarachchi’s, See Something .

Danajaya enters with a simple rose in his breast pocket, takes it out, gazes at it nostalgically, smells it and then begins to speak.

This same prop appears again right at the end of his speech to end his talk with a flourish.

There are many different props you can use.

JJ Abrams used a Mystery Box to absorb the audience’s attention and used the box as a metaphor for his entire career.

If you think the prop opener is just for TED Talks and Toastmasters Final Speeches, remember that most company product launch centre around one or more props.

Steve Jobs revealed his new products in ever-innovative ways.

Still, while the last two speeches I’ve mentioned opened with physical items, most of Jobs’s presentations built intrigue through the sight of the product.

So remember, you can use an object, or tease your audience with the absence of a prop, but make that prop integral to your talk.

You don’t always have to use a prop, of course. 

A more minimalist approach to opening your speech uses the best audience reaction a speaker can receive: laughter.

The Funny Opener

Using laughter to win over your audience is the golden ticket to immediate rapport with your audience.

Jack Schafer, PhD at Psychology Today, said that People Will Like You If You Make Them Laugh , which seems obvious, but at least you know we have scientists on the case. 

He also mentions that constructing humour requires and projects a high level of intelligence .

Of course, laughter is subjective, but it is also infectious, and if you get enough members of your audience to titter, it will spread across the whole group.

If you want to see just how quickly you can win an audience over with humour, take a look at Ken Robinson’s subtle but delightful ability to raise a chuckle in his speech Do Schools Kill Creativity? 

Ken’s ability to speak conversationally to an audience of thousands is genuinely remarkable.

If you break down his humour, it is easy to see how you could include similar content in your presentations. 

Whether you can pull it off as well as Ken is another story.

Not everyone feels like they can be a comedian, though; I get that. 

Well, that’s alright because there are other ways to open your talk that play on other strong emotions.

You can inspire your audience too.

The Inspirational Opener

One of my favourite ways to help beginner speakers to open their presentation is with a quote.

A quote acts like a story in that it sets the tone and theme of your speech, but it takes much less effort and even less skill.

An effective quote is usually only one line long and supported by the credibility of the original author who uttered those words.

Watch the way Clint Smith opens his TED Talk  The Danger of Silence .

Using Martin Luther King’s voice to start his speech gives Clint what psychologists call the transference effect .

Just by citing someone else, especially someone admired and famous, you redirect the emotions an audience have towards that person onto yourself.

One caveat to using quotes, though:

Fact check them . I cringe whenever I see someone incorrectly quoting someone.

Have you ever heard the quote by Albert Einstein:

“Insanity is doing the same thing over and over, and expecting different results”?

A great quote, isn’t it?

But Albert Einstein never said those words .

A quick check on Reuters will help you add more credibility to your inspirational opener.

Finally, try to use a quote few people have ever heard. Inspiring words have been filling the archives of history for millennia, so seek out something that has been left dusty on the shelf rather than the same recycled iterations.

Next, let’s look at a type of bold speech opener that take real hutzpah to land well.

The Perspective Shift Opener

A powerful speech opener that will take confidence is the perspective shift opener.

This opener will lead the audience in one direction before changing direction and setting a new pace for the speech.

Cameron Russel does a fantastic job of controlling the frame in her TED Talk Looks aren’t everything. Believe me; I’m a model.

Russel takes to the stage dressed in a skimpy dress and begins to tell the audience about her career, but then does a rapid wardrobe change on stage in front of the entire audience. 

This change of dress sets a new tone, feel, and direction for the speech.

If you can change the audience’s perspective or frame of reality, you are in the driving seat.

One of the best things you can hope for as a speaker is moving hearts and changing minds. 

If you aren’t a confident speaker, start small.

Vanessa Van Edwards suggests never mentioning how nervous you are. 

It’s distracting and makes the audience pick up on all the subtle nervous energy and cues you give off. Control the frame instead and act cool and confident: they will buy into it.

Another great way to hold frame control over an audience is by using the power of silence .

The Silence Opener

Silence is a valuable commodity in today’s noisy and distracting digital world.

Creating silence at the beginning of your talk can profoundly affect your audience and their focus.

Did you ever have a teacher at school who used silence effectively?

When my English classmates were noisy, our teacher Mr Rylance would hold up his hand in silence. 

Slowly we would settle down and focus on his raised hand. 

A few would giggle, but that would peter out until we all wrapt in a hypnotic stillness.

If you want to see an example of how to use silence, then look at Neal Glitterman’s speech The Power of Silence .

You can see how much gravity silence can have , especially as a speech opener.

The final killer opener I want to introduce you to is the big promise opener.

The Big Promise Opener

I believe that all speeches and presentations should contain a big promise as it tells your audience why they should keep on listening.

Ideally, your big promise will be your speech title or phrase that pays which is a recurring foundational phrase you will use throughout your presentation.

A big promise is your way of making a deal with the audience : you listen to me, and you’ll get something in return.

Creating a big promise at the beginning of your speech is like adding a teaser trailer to the beginning of a TV show. It suggests a reason you should stick around.

When Arthur Benjamin introduces his talk Faster than a calculator by announcing:

 “I am a human calculator!”

You know that proof is on the way.

Remember the essential rule of the Big Promise Opener: make it big and keep your promise.

WOW your audience with these killer speech openers.

I hope you feel that I kept my promise of sharing nine killer speech openers to start a presentation.

Did you notice any other speech openers at the beginning of this article?

Don’t forget; these openers can be mixed and matched.

You can include a number of these speech openers in the same presentation to create more impact.

Let me know which of these killer openers was your favourite, and let me know if you have any more you’d like to share.

– Danny Riley

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7 Real Examples of How to Open a Presentation With Impact

Feb 24, 2019 by maurice decastro in communication skills , presentation skills , presentation tips.

Do you know how to open a presentation with impact?

The most common advice you will hear about opening a presentation is to grab the audience’s attention right from the start.

Whilst that’s true, its not enough. At Mindful Presenter we often argue that you already have your audience’s attention, after all, they turned up to listen to you.

Every presenters first challenge is to not only capture their audience’s attention but their interest and curiosity too.

We have to work a little harder to open a presentation with impact

As you open a presentation, keep in mind that it’s highly likely that your audience will already have some idea of:

– Who you are

– What you do

– Why you are there

You’re unlikley to get their attention, interest and curiosity if the first thing you tell them is your name, position and company history.

Your audience can tell within the first 60 seconds whether or not they will need to discreetly pull their phones out of their pockets to check  for emails. Today’s discerning audience are information rich and time poor.

They don’t pay attention to boring things

When we open a presentation, our first task is to make our audience to feel that they are really glad they turned up.

Here are 7 ways to open a presentation with impact.

I have used each of these to good effect to open a presentation skills workshop. You may be able to take something from these and adapt an idea for your next appearance. 

1-  A lesson learned – we all have them to share 

‘My wife and I were invited to sit with our son at a special assembly on his very first day at school. After the Head teacher spoke for 5 minutes our son looked up at me with his hand on his forehead and whispered, “ Daddy this story is giving me a headache, what time does it finish?”

He was only 5 years old of course but that day we both learned a very important lesson. Regardless of age, it’s very easy for a speaker to disengage with an audience very quickly and even give them a headache.

Mindful presenters know how to capture and hold an audience’s attention, interest and curiosity right from the start.  

2 – A powerful quote – can inspire, illuminate and define your message

“In times of change, learners inherit the earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists.”  Eric Hoffer

‘We live in a time of change right now and it’s the great speakers who are leading that change.’

Here’s another favourite:

“There are two types of speakers: Those who get nervous and those who are liars.”  Mark Twain

‘I think Mark Twain made an interesting point. The challenge for each of us is how we manage and use those nerves’

3 –  A thought interrupt – the human mind likes to wander

‘Research suggests that as human beings we each have between 50-80 thousand thoughts every day. Many of these are recycled, repetitive thoughts and that a great deal of them are negative.

As speakers, that presents a significant challenge for both us and our audience. The mindful presenter acknowledges and respects that general human conditioning.

You sat down this morning with a plethora of thoughts already in your mind. Some of you may think you’ve heard this all before and its possible that some of you don’t even want to be here.’

4 –  A question to ponder – Its hard not to listen when you’re asked a question

‘Cast your mind back to the last business presentation you attended.

– What do you remember?

– How did you feel when you returned to your desk or car?’

‘The world has changed considerably in the last two decades. Technology, education, transport, medicine,politics; everything has changed.

What if anything has changed in the way we present to each other in business?’

5 – Challenge the status quo – your audience are longing for something different

‘When it comes to good advice for giving a presentation, I’m willing to bet that at some point in the past some of you were told to, ‘just be yourself’.

It’s a nice thought but it’s not enough.

What they should have said was, ‘be your best self’. There really is a difference, let me explain…’

‘At Mindful Presenter we believe that after a typical business presentation most people in the audience will forget most of what they heard by the time they return to their desk or their car. At best they will feel indifferent; it has to stop.

It’s time to stop presenting and to start connecting.

Let me show you how.’

6 –  Share an experience – they really are the best way to learn

‘I first went to Disney World in Florida at the age of 20. That was 35 years ago. As my brother and I were queuing to ride Space Mountain, we noticed a family just in front of us where the father was carrying what looked like a small suitcase onto the ride. We’d been on the ride before so we both knew there was no way that he and that case would fit into the tiny seat. We couldn’t help but wonder why on earth he was carrying it with him.

As we looked much closer, we realised it wasn’t a suitcase at all; it was a mobile phone.

Now keep in mind that was 35 years ago, and there was nothing mobile or portable about those phones at all. This is my phone today, not only is it a fraction of the size but it holds my entire music collection and can help me to find my way around anywhere in the world.

The world has changed a great deal in the last 30 years. In your experience, what has really changed when it comes to presenting and public speaking?’

7 –  Surprise them – get them thinking about something they don’t think about

‘There are over 70 million private businesses registered across the world. Imagine this; every single day, it is likely that there is at least one presentation being made in each business. 

That mean’s that every day there are 70 million presentations being made all over the world.

The reality is, there are far more than 70 million businesses operating worldwide and you can be certain that there are a great many of presentations taking place in each of them.

The ability to speak with confidence, clarity and impact has to be one of the most important skills in the world today.’

‘Research suggests that the human mind is conditioned to wander 47% of the time. How often does your mind wander during the course of an average day?’

I’m mindful of the fact that my content in these openings may not appeal to you your audience. If that’s the case then please at lest consider the concept of opening a presentation with greater impact in your own way. As the old saying goes, ‘You only have one chance to make a first impression.’

When you open a presentation, consider the idea of:

– Sharing a lesson learned that is relevant and valuable to your audience

– A powerful or helpful quotation

– A thought interrupt – something which changes your audiences mental or emotional state

– Thought-provoking questions

– Challenging the status quo a litte

– Sharing an experience or story that is if relavance and value to your audience

– Surprising them

If you have experience of opening a presentation with impact that would be helpful to our readers, please do share it in comments.

If you would like to learn more about how to open a presentation with impact:

– Book yourself onto a powerful  public speaking course .

– Invest in some really good one to one  public speaking coaching .

– Get yourself some excellent  presentation training

Image: Courtesy of istockphoto.com 

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How to Start a Presentation (+ Useful Phrases)

Table of Contents

Knowing how to start a presentation is a crucial skill in today’s professional landscape.

After all, many office workers are called on to prepare a presentation at some point during their careers.

And, of course, many people are looking to share their expertise through workshops and lectures.

With that in mind, we wanted to dedicate an article to learning about the best ways to deliver an impactful presentation opening.

So, whether you’re currently struggling to come up with introductory lines for a presentation, or you have a more passive interest in this subject — you’ve come to the right place.

In this article, we’ll:

• Share expert tips for preparing the best opening lines for any type of professional presentation ,
• Offer some valuable examples and specific phrases you can use, and even
• Analyze the way professional speakers approach their presentations.

But first, let’s talk about why having a good introduction is such a crucial part of any presentation.

Why does having a good introduction to a presentation matter?

If you’ve ever had to prepare an address, you probably understand the importance of having an impactful introduction to a presentation.

If the body of a speech contains most of the information you want to share with the audience and the conclusion allows you to invite the audience to take action — the introduction is how you get them to listen to you in the first place.

In other words, a presentation is a motivated sequence — a method of persuasion with 5 distinct steps:

• Attention — wherein the speaker introduces the problem the listeners are having in an interesting manner. In the format of a presentation, this step is the introduction .
• Need — the speaker explains how the problem affects the listeners and backs up their claims. This step corresponds with the body of a presentation , along with the following two.
• Satisfaction — the speaker offers a solution and shows how it will alleviate the concern they have previously identified.
• Visualization — the speaker describes precisely what will happen if the listeners choose to implement their solution. Sometimes, they also describe what will happen if their solution is not implemented. This concludes the body of the presentation.
• Action — the speaker directs the listeners with a call to action, explaining what they can do in response to their presentation. This step represents the conclusion of a presentation.

Even though this framework was developed in the 1930s, it’s still a useful tool for people who want to improve their presenting skills.

What do professional speakers have to say about the importance of opening a presentation effectively?

For more insight into the importance of starting a presentation with a bang, we turned to professional speakers and communication experts.

We put the question to Mark Beal , Assistant Professor of Professional Practice, Communication, at Rutgers University School of Communication and Information. Here’s what he had to say:

“It is critically important to engage your audience immediately at the start of a presentation in a high-energy manner, or you could lose them to their mobile phone or laptop and you may never get them back.”

Speaker, author, communication skills trainer, and editorial producer at CNN, Nadia Bilchik , added:

“The beginning of your presentation is your prime real estate. It’s when your audience decides if you are worth paying attention to or not.”

So, in addition to capturing the audience’s attention , your introduction also needs to establish your authority .

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Having said that, let’s talk about the specific steps you need to take before you begin presenting to make your presentation opening as memorable as it can be.

How to prepare the best opening for a presentation

Before we tell you how to start a presentation speech, let’s take a moment to consider the best preparation practices .

Naturally, preparing the introductory lines for your presentation should take place well before the speech itself.

Even so, many novice speakers are still unaware of the different factors that should influence and inform their decisions in this regard.

Luckily, we have managed to boil the results of our extensive research down to the following 3 tips:

• Take note of the way other people start their presentations ,
• Understand the goals of an introduction , and
• Know your audience .

Having said that, let’s see what each of those tips entails.

Tip #1: Watch other speakers’ openers

As Napoleon Hill, author of Think and Grow Rich , puts it:

“Experience has taught me that the next best thing to being truly great is to emulate the great, by feeling and action, as nearly as possible.”

With that in mind, the best thing you can do before drafting your speech is observe the way others have made theirs.

In this case, you’ll want to focus on the way professional speakers introduce themselves and the subjects of their presentations .

The goal of this exercise is to determine:

• What makes a good opening statement ,
• Which openers are generally effective with audiences, and
• What kinds of introductions you resonate with .

Somewhere in the middle of those categories is where you’ll find the opening lines of your presentation.

For their part, the experts we have contacted seem to agree with this tip.

Nadia Bilchik said:

“I have been speaking and training speaking skills for three decades and I still do a tremendous amount of research and customize each and every presentation. If I am speaking […] about the hybrid workplace, I will Google [the] latest statistics. I will also go onto YouTube to see what other speakers and thought leaders are saying about the subject.”

And Mark Beal mirrored her thoughts:

“I am consistently studying presentations in a quest to be a student who is always learning, evolving, transforming, and innovating my approach to presenting. I closely watch all types of presentations, from TEDx Talks to my former students who return to guest lecture in my university courses.”

Tip #2: Understand the goals of an introduction

According to the other authors of Communicating at Work , an introduction has 5 distinct objectives . It should:

• Capture the listener’s attention (or, as professional speakers might say, “hook” them),
• Give them a reason to listen (offer a solution to a personal or professional problem they have),
• Set the proper tone for the topic and setting (let the audience know whether they’re in for an informative, emotional, or humorous speech),
• Establish your qualifications (explain why the audience should listen to you , specifically), and
• Introduce your thesis and preview your presentation (so that the audience knows what to expect in advance).

With those goals in mind, Nadia Bilchik would even say that:

“It’s always best to have someone else introduce you and confirm your credibility.”

That puts the onus of explaining why you deserve to be there on the host of the meeting and allows you to skip that part of the introduction.

However, these 5 objectives are not a checklist you have to follow at all costs.

Depending on the circumstances surrounding your presentation, some of them will matter more than others.

Speaking of, there’s one last thing to keep in mind when crafting your presentation opening.

Tip #3: Know your audience

The audience you end up presenting to will affect everything from the way you organize your presentation to your style of delivery — and even the supporting materials you use.

Your presentation’s opening lines are no exception.

In other words, the content and style of your introduction will depend on the size of the group you’re speaking to and its demographic breakdown .

However, perhaps the most important audience attribute you’ll have to keep in mind is its willingness to listen and engage with your message .

In Business Communication: Process & Product , authors Mary Guffey and Dana Loewy have identified 4 types of audiences based on that factor:

• Friendly — an audience that likes you and cares about your topic,
• Neutral — an audience that is calm and considers itself objective,
• Uninterested — an audience full of people with short attention spans (who may or may not be there against their will), and
• Hostile — an emotional or defensive audience whose goal is to take charge or ridicule the speaker.

Luckily, Guffey and Loewy have also provided some guidance for dealing with each of those kinds of audiences.

How to start a presentation effectively (tips + examples)

It’s the day of your big presentation — time to go big or go home.

Which of the following tips would you incorporate in your presentation opening lines?

• Exude confidence.
• Drop the pleasantries.
• Prove your expertise.
• Begin with a realistic promise (explain what the audience stands to gain from your presentation).
• Go for the drama.
• Fall back on an insightful quote or a pop culture reference.
• Share an interesting statistic.
• Ask questions.
• Relieve tension with a joke or a humorous statement.
• Use visual tools (like images, videos, or props).

If you haven’t thought about which one of these would help you get your point across effectively — don’t worry.

We’re about to explain each of those tips and provide some illuminating examples and specific phrases you can use when starting a presentation.

Tip #1: Exude confidence

One thing you need to know about starting a presentation is that your work begins the moment you set foot on that stage .

Alternatively, it begins the moment someone passes you the (literal or figurative) mic — if we’re taking into account the presentations that take place on video conferencing platforms.

In any case, you’ll want the audience to see you as someone who knows what they’re talking about . That includes:

• Making eye contact ,
• Moving with intention (not fidgeting),
• Wearing professional attire (or at least appropriate attire for the occasion),
• Projecting your words , and
• Showing your confidence through nonverbal cues . 

One of the experts we spoke to, Reesa Woolf , PhD, keynote speaker, bestselling author, and executive speaking coach, would even advise you to rehearse your opener and closer to the point of being able to “deliver them with 100% eye contact.”

For what it’s worth, overpreparing also allows you to appear more confident when presenting , as you’ll be less worried about forgetting parts of your speech.

Then again, a moment of forgetfulness can also be turned into a tool for establishing a commanding presence.

Namely, staying still or being quiet for a moment can make the audience pay closer attention to you.

But, if that’s something you’d like to try, make sure the technique doesn’t clash with the type of audience you’re presenting to .

Tip #2: Drop the pleasantries

Have you ever heard a professional public speaker use one of these phrases?

• “It’s a pleasure to be here.”
• “I’m honored to be asked to speak about…”
• “Today, I’m going to talk about…”

The chances of a professional using these phrases are pretty slim — so why would you?

Well, there’s nothing wrong with following a traditional format to introduce yourself . 

However, you’ll have to admit that the sentences we have listed above don’t pack the same punch as some of the other presentation opening lines we have included in this article.

Keynote speaker, Forbes contributor, career change consultant, and host of the Career Relaunch® podcast, Joseph Liu , recommends avoiding greetings altogether .

“While I do say hello, rather than starting with drawn-out greetings, I recommend diving right into the presentation with a hook so your audience immediately switches on to the content you’re about to present.”

Speaker, bestselling author, and award-winning accountant, Tatiana Tsoir , notes:

“People’s attention span is 20 minutes max, which is why TEDx is capped at 18 min. Also, people generally remember the beginning and the end, so make sure those are strong [and] get to the point fast.”

So, instead of wasting time on small talk, use an opener that will get your audience’s attention as quickly as possible.

💡 Pumble pro tip

Even though the examples we have listed would be considered a weak way to start a speech, some of them are ideal for starting a business meeting. If you want to know some other expressions that might come in handy in that kind of setting, check out this article:

• 120 Useful English phrases for business meetings

Tip #3: Prove your expertise

As we have established, starting a presentation with a traditional introduction may not be the best way to get the audience’s attention.

Still, you’ll have to establish your credibility at some point — so we might as well illustrate how to do so properly.

Of course, if you’re a teacher or an educator in broader terms, you probably won’t have to prove your expertise to your audience.

However, if you’re tasked with presenting in front of neutral or hostile audiences, you’ll want to establish your qualifications as soon as possible.

If you can’t get someone else to introduce you and establish your credibility before you start your presentation, we suggest hooking the audience first and then introducing yourself right before you head into the main part of the speech.

Phrases you can use to establish your credibility

We have come up with 3 imaginary presentation scenarios to help illustrate our points throughout this guide.

Here’s how our speakers might introduce themselves:

“Hello, everyone. For those of you who don’t know me, I’m Nick Mulder, the head of the security department. I’m here to talk to you about phishing.”

“My name is Joan Miller. As someone with over four decades of experience in marketing, I’m uniquely qualified to talk to you about how artificial intelligence is changing the future of the industry.”

“I’m Milo Green — you probably know me as being the founder of Green & Co. As someone who’s had a hand in running a successful business for over two decades, I’m here to explain how my company’s employee retention rate has never fallen below 85% in a single year.”

If these speakers started with a hook rather than an introduction, the sentences introducing the subject of their presentations would be excessive.

Tip #4: Begin with a realistic promise

So far, there’s been a lot of discussion about “hooks” in this article and not many specific examples of phrases that might hook an audience — let’s change that.

The first type of hook you might want to master, especially for professional presentations, is the “promise.”

One of the experts we have spoken to, Reesa Wolf, uses that very method:

“Begin with a brief statement about the benefits of listening to [your] message. You can give an example of a company or person like them that had the issue they have and how these ideas solved it, but it still must be brief.”

In other words, start by giving them a preview of the knowledge they’ll have by the time you finish your presentation.

This method of starting a presentation is a great way to:

• Show that you’re in tune with the listeners’ needs, concerns, and interests ,
• Offer a solution to a problem the audience might have , or
• Keep the audience interested throughout your presentation .

Ultimately, audiences are self-interested — they will listen to you if you explain what’s in it for them.

Usually, that will require you to point out a problem they are having or an opportunity they’re not taking advantage of.

Phrases you can use to offer a realistic promise

To put this tip in perspective, let’s hear from our imaginary presenters:

“By the end of my talk, you’ll be able to spot phishing emails and understand the steps you need to take when you do.”

“My presentation will alleviate any worries you might have about the ways the marketing sector will need to adapt to the AI revolution.”

“During this talk, you’ll learn how your company can improve its relationship with its employees and boost its retention rate.”

Tip #5: Go for the drama

One thing you should note as you are writing your presentation opening is that the first words you say will set the tone for the rest of your speech .

If offering a realistic promise to your audience suits your presentation subject — by all means, do so.

However, if you’d like to induce excitement and keep your audience’s mood elevated throughout your presentation, you might want to go for a more dramatic entrance instead.

Namely, you could start with:

• A fun fact,
• A startling statement, or
• An emotionally moving story.

Many speakers rely on these kinds of openers to establish the central theme of their presentation naturally .

After all, this method can make the speaker look more approachable and relatable , particularly if their opening line references other people (e.g. “the other day, I met someone/a coworker told me…” ).

One example of this technique comes from author, entrepreneur, and certified fraud examiner, Pamela Meyer, who famously started her TED Talk by pointing to an audience member and saying:

“Okay, now, I don’t want to alarm anybody in this room, but it’s just come to my attention that the person to your right is a liar. Also, the person to your left is a liar! Also, the person sitting in your very seat is a liar.”

The combination of starting her speech with such a shocking statement and pointing out a specific audience member makes Meyer’s TED Talk an iconic one in our books!

Phrases you can use for a dramatic opening

Now, let’s see how our imaginary speakers would apply this tip:

“1,270,883! What do you think that number signifies? If you guessed ‘the number of phishing attacks recorded in the third quarter of 2022’ — you’d be right! We have the Anti-Phishing Working Group to thank for that disturbing piece of trivia.”

“Artificial intelligence is coming for our jobs! At least, according to Chat GPT and Business Insider , people working in tech, media, law, and many other industries might want to look elsewhere for employment in the coming years.”

“When I first started my company, I did it with about 20 of my most trusted friends and advisers. I’m happy to report that all but two are still working for Green & Co. — and those two are only absent because they’ve started their own successful ventures! In any case, my wish to surround myself with high-quality people has manifested itself in the company’s high employee retention rates. Today, I’m going to tell you about how I created an environment that makes employees want to stick around.”

Tip #6: Fall back on a quote or a pop culture reference

When in doubt, you could always start the introduction to your presentation with a quote.

As long as you don’t overuse other peoples’ words in your speeches, quotations are a completely legitimate and convenient tool for introducing the topic you’ll be discussing.

Aside from being a tried and true method of getting people’s attention without having to string together a perfect sentence on your own, quoting a particularly impressive individual is a good way to “borrow” their authority .

However, that can also be a double-edged sword , since it can also give you the individual’s notoriety. So, make sure you know whose words you’re echoing.

Of course, some people would advise you to avoid quotes altogether.

Assistant Professor of Rhetorical Communication at the State University of New York, Dr. Lee M. Pierce , cautions against starting your presentation “with quotes or long personal stories.”

Doing so might bore the audience.

Then again, Dr. Pierce also enjoys using pop culture references as openers, saying:

“By choosing a pop culture reference that most of your audience gets, you build instant rapport and have something you can use to ease them into your presentation material.”

So, perhaps there’s still a way to work a quote into your presentation, as long as it fits the mood you’re trying to establish.

If your presentation happens to be about team communication or collaboration, you may find the perfect quote to use in your introduction in one of these articles:

• 45+ Best team communication quotes  
• 80+ Best teamwork quotes that will inspire team collaboration

Phrases you can use when you’re opening with a quote

So, how would our three fictional speakers incorporate quotations in their opening lines? Let’s find out.

“According to Harper Reed, entrepreneur and Chief Technology Officer for Barack Obama’s re-election campaign, ‘Very smart people are often tricked by hackers, by phishing.’ So it’s not about being smart. It’s about being smarter than a hacker.’ And I’m here to help you get there.”

“Stephen Hawking once said that ‘Success in creating AI would be the biggest event in human history. Unfortunately,’ he said, ‘it might also be the last, unless we know how to avoid the risks.’ I’m here to alleviate your concerns about those risks.”

“When I was developing my management style, I often referred back to one particular quote by Max DePree, founder of Herman Miller. He said, ‘The first responsibility of a leader is to define reality. The last is to say thank you. In between, the leader is a servant.’ That sentiment clarified my function for me — even though I was the CEO of my company, I was primarily there to help my employees.”

If you want to make sure your audience understands what you’re talking about, you could also show the quote on the first slide of your presentation.

Tip #7: Share an interesting statistic

Using relevant, interesting statistics is another great way to introduce the topic of your presentation.

This tip could also be an excellent tool for establishing your qualifications, if you decide to share a statistic that proves the efficacy of the solution you’re presenting.

Just keep in mind that people tend to trust third-party sources more than a potentially unverifiable statistic coming from your organization’s internal research.

Phrases you can use to introduce your presentation with a statistic

Let’s see how our three presenters might incorporate this tip.

“According to APWG, the number of wire transfer Business Email Compromise (BEC) attacks increased by 59% in the third quarter of 2022.”

“Netflix took 3.5 years to reach a million users. Facebook took 10 months. ChatGPT, which has been dubbed the best AI chatbot ever released by New York Times, reached its first million users in only 5 days. By January 2023, over 100 million people had used the service.”

“According to the 2022 Workplace Learning Report from LinkedIn Learning, companies that enable their employees to advance internally retain employees for an average of 5.4 years. That’s nearly twice as long as companies that struggle to provide opportunities for internal mobility, where the average retention span is 2.9 years.”

And, if you wanted to go the extra mile, you could also represent the statistics you’re talking about with a visual element.

Tip #8: Ask questions

Once you start researching public speakers, you’ll find that many of them engage their audience by asking questions .

It goes back to the concept of “hooking” your audience. According to Joseph Liu:

“The best way to start a presentation is with a hook. For example, ask a question. Invite people to do something. Have your audience imagine a situation. Or, surprise them with an interesting fact.”

Indeed, most of the experts we have spoken to would confirm that questions are the best tool for increasing audience participation . As Nadia Bilchik would say:

“ I like to ask my audience a question. […] the key is to invite participation from the start. ”

With that in mind, there are 2 types of questions you can use, depending on the situation:

• Direct questions require answers from the audience. Speakers might ask for a show of hands or use a polling tool that allows people to stay anonymous while also showing the results for everyone to see.
• Rhetorical questions are about asking the audience to envision a scenario that allows you to introduce the topic of the presentation. These sometimes have a “What if” construction.

Either way, the questions should prompt the audience to start thinking about the subject of your lecture. 

Questions you might use to open a presentation

Our resident phishing expert might ask his audience one of the following questions:

“How do you protect your company from phishing attacks?”

“Let’s see a show of hands — how many of you know what phishing is?”

“Has anyone here fallen prey to a phishing attack?”

Joan Miller, the digital marketer we have envisioned, might ask:

“Who here is already using AI to conduct their business?”

“Will your company survive the AI revolution?”

“Would you rather incorporate AI into your marketing strategy or continue doing business as usual? Think carefully about this question — and use the link I’m about to send you to tell me your answers. By the end of my presentation, I’ll run this question by you again, and we’ll see how the results of the poll have changed.”

Lastly, our imaginary CEO might ask his audience:

“Does your company’s employee retention rate matter?”

“How are you making your company a desirable place to work?”

”Can anyone here tell me their company’s employee retention rate?”

Tip #9: Relieve tension with a humorous statement

If you sense that your audience isn’t in the mood to take in the kind of presentation you have prepared, you can prime them for it with humor.

Cracking a joke at the top of your presentation sets the scene for a lighthearted conversation and makes you appear confident (even if you’re not). Additionally, a well-placed joke can:

• Get the audience interested ,
• Make a point about the topic of your presentation , and
• Increase your likeability .

But, humor is an art form — and not everyone has the talent and skill to execute this tip effectively. If it doesn’t come naturally, there’s no need to force it.

When in doubt, take a page out of the comedian’s playbook and run your opening joke by a friend or, better yet, a more neutral acquaintance.

Of course, even if your joke works on them, you can’t always account for cultural or even professional differences that might prevent some people in the audience from getting it.

Jokes for opening a presentation

The 3 speakers we have imagined might use the following jokes to kick off their presentations:

“Can anyone tell me a hacker’s favorite season? Phishing season, of course! Unfortunately, in real life, phishing season is more of a year-round kind of thing.”

“Why are people so nice to AI? Because it’s self-conscious! Just kidding. For now… Actually, I have good news and bad news. The bad news is that AI does seem to be gaining traction, particularly in the marketing industry. But, the good news is that I’m here to tell you how to navigate that situation.”

“Did you know that staff retention is more likely to be improved by offering better working conditions than by chaining employees to their desks? Much to think about!”

Most of these examples would pair wonderfully with a visual element — which brings us to our final tip!

Tip #10: Use visual tools

Different speakers have different approaches when it comes to the visual aspects of their presentations.

Some rely on their speech to get most of the information across. Yet, others prefer to make their presentation slides a more integral part of their presentation.

We imagine Joseph Liu would sort himself into the latter group:

“I tend to keep my presentations as visual as possible, relying less on quotes and more on imagery.”

If you decide to let visuals do some of the heavy lifting for your presentation, there are several ways to incorporate them. Namely, you could:

• Use images in your presentation slides,
• Invite the audience to watch a video before the presentation,
• Hand out printed materials ,
• Show data charts , and
• Bring out a physical prop .

The type of visuals you end up using will depend on the type of presentation you’re giving.

Either way, you’ll want to become familiar with different elements of visual communication (such as colors, shapes, fonts, and layouts) if you want to make your presentation truly memorable.

Visual communication is one of 4 types of communication. If you’re curious about what the other 3 types of communication are and how we use them in our everyday lives, check out the following article:

• Types of communication

Examples of visual tools opening a presentation

Going back to our 3 speakers, let’s see how they might incorporate visual elements into their presentation introductions.

“According to APWG, these are the most targeted industries for phishing scams in the third quarter of 2022.”

“The following demonstration of AI’s capabilities might change some of your outlooks on the future of marketing. I have shared my computer screen with you all, so let’s take a moment to see where this tech is at right now through a demonstration of the existing software.”

“Before I start my presentation, let’s look at a video showcasing the importance of having a high employee retention rate.”

You could also combine this tip with the others on our list , by saying something like:

• “Can anyone tell me what’s wrong with this picture?” thus, combining a visual opener with a question, or
• “What do you think the number on the screen behind me signifies? If you guessed ‘the number of phishing attacks recorded in the third quarter of 2022’ — you must be psychic!” as a spin on an example we used to illustrate tip #5.

Putting the tips into practice

Having concluded our list of tips, we wanted to see how the experts we have spoken to have put them into practice.

So, let’s start with the way they conceptualize and write their presentation starting lines.

Step #1: Draft your speech

Every memorable presentation starts with a written copy of everything you want to say.

According to Tatiana Tsoir:

“Developing a speech is a craft. I generally work first on who the audience is , then my core message I want them to walk away with, then the outline of the speech : how and when I introduce the main idea, and how I make a case for it and reiterate it throughout.”

Ultimately, the best time to write your presentation introduction would be once you have a clear idea of everything you want to say in the body and conclusion of your speech.

Even so, sticking to this advice won’t make you a better speaker immediately.

Instead, our experts have stressed that the only way to get better at presenting is through practice and repetition .

Take it from Tatiana:

“With public impactful speaking you don’t rise to the occasion, you fall back on training and practice.”

Step #2: Get right to the point

As you are drafting your presentation introduction, keep in mind that the audience is already waiting for you to get to the point.

When in doubt, follow Reesa Woolf’s formula for starting a presentation:

“Open with the attention-catching statement/story/quotation. Once they look at you, say your name and the parts of your experience and credentials that THEY would be most impressed by, at most 3 things about you.”

After delivering your opener and introducing yourself, you’ll want to quickly transition into the main part of your presentation.

Step #3: Invite audience participation

As we have previously mentioned, many of the experts we have contacted stressed the importance of increasing audience engagement.

Knowing your audience is a big part of that equation, as Dr. Lee M. Pierce would testify:

“Presentations should take advantage of what makes them unique — having an audience. Engage them, [and] introduce yourself. Just don’t start with a question right away — that’s asking too much too soon.”

Then again, many of the experts we have spoken to have said that asking questions is a good way to invite audience participation.

For example, Nadia Bilchik would even engage her audiences on a more physical level:

“I like to ask my audience a thought-provoking question. This gets them from passive to active mode. I also always get my audience to stand up and do a breathing exercise.”

Nadia also provided us with an example of an audience interaction she might use in the introduction of her speaking engagements. For example, she might ask the audience:

“ How do you rate your ability to present information in a concise, clear, and confident manner? High, medium, or low?”

After receiving her answers by a show of hands or even an online poll, she connects the response to the topic of her presentation by stating:

“Wherever you are on the spectrum, in the next X minutes, I will share tips and techniques to ensure you have a greater impact every time you communicate to an audience of one or 100!”

That’s a textbook opener you can use to introduce the topics of your own presentation, too!

Step #4: Put it all together

Remember, nothing is stopping you from combining the tips we have mentioned throughout this guide to create a presentation introduction that is wholly unique to you.

If you’re unsure how to do that, let’s analyze a professional speaker’s technique.

Mark Beal told us about a presentation opening he’s created for his lectures:

“I start each of my Gen Z keynote presentations by physically walking off the stage and into the audience and asking a series of Gen Z trivia questions. 

For those who answer the questions directly, I reward them with a copy of my latest Gen Z book. By taking this proactive approach, I physically engage the audience immediately not from the podium but in their seats. 

My presentation instantly transforms from a one-way monologue into a two-way conversation and the audience begins to learn about my topic, Gen Z, in a fun and informative way.”

Can you connect the strategies Mark has used with the tips we have discussed? Let’s list them:

• Walking off the stage adds an element of drama and establishes a commanding presence,
• Asking questions engages the audience right off the bat,
• Rewarding the audience with a book promotes engagement throughout the presentation, and
• The books themselves are both an interesting prop and proof of Beal’s qualifications.

When you start researching famous speakers to prepare for your presentation, try dissecting the strategies they’re using.

Start your presentations right — With Pumble!

As you have seen above, it is crucial to conceptualize and think of your presentation’s starting lines. 

To check if everything is fine, you can reach out to your colleagues via direct messages or dedicated channels and ask them for their opinions. 

Your colleagues might provide some useful tips that will help you further improve your presentation in threads , just below your message or post. 

As Dr Lee M. Pearce pinpoints, having the right audience for the presentation is important. Hence, we recommend scheduling a video call so your closest colleagues and invited guests can see your new presentation and its opening lines, and provide suggestions, if necessary. 

Of course, Pumble also comes in handy when it comes to holding presentations — thanks to its screen sharing feature that allows you to present to the entire meeting. 

Finally, Pumble has an unlimited message history , so every message or file you have sent will forever stay in your message history. That might come in handy if you ever have to work on a similar presentation in the future. 

Secure, real-time communication for professionals.

Olga Milicevic is a communication researcher and author dedicated to making your professional life a bit easier. She believes that everyone should have the tools necessary to respond to their coworkers’ requests and communicate their own professional needs clearly and kindly.

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The 10 best presentation openers.

• Author Chris Tomlin
• Published October 18, 2023

First impressions count. Adopt these techniques to keep your audience rapt from the get-go. Here are the ten best presentation openers.  

Some say it’s 15 seconds; others 30. A few generous souls will even allot up to 60 seconds. Whatever the case, this much is indisputable: you’ve got one minute max in which to capture your audience’s attention at the start of your presentation. After that, they’re gone. 

Physically they’re still occupying the same space, give or take a fidget, but mentally they’re reliving last night’s Netflix marathon, or pondering whether centaurs really have two rib cages. Miss that window of opportunity – those precious seconds in which all eyes really are on you – and you’ve lost your audience. 

The beginning of the story 

Way before you fire up PowerPoint, you’re crafting your narrative and what better way to start than at the beginning? We like you, you’re smart.  

Every presentation is a story. Or at least it should be. It needs to have a clear beginning, middle, and end. As this article is about the best presentation openers, we’ll focus on the beginning. To start your presentation off correctly, you need to be connecting with your audience by setting the scene. Make it clear you understand their industry, the current climate, and give them a sneak peek of what’s coming.  

But how do you connect with your audience in the beginning? Well, it depends on the story that you’re telling, but this article is going to take you through the ten best presentation openers according to Hype Presentations.

10 best presentation openers to start a presentation

1. the statistic .

You don’t want to be splurging all your most important data on your audience at the start – you’ll want to build a crescendo of messaging towards the big reveal later. But a surprising or impressive statistic to start your presentation can help to hook your audience’s attention.  

To avoid confused stares, it’s important you seat any statistic in the proper context. Don’t just deliver the number on its own, frame it in a way that demonstrates why it matters to them. 

For example, try something like ‘By the time I’ve finished this talk, X people will have been affected by [subject]’ as opposed to ‘[Subject] affects X people annually’. 

2. The questi o n  

Ah, starting off with a question: an oldie but goodie from the dusty depths of the public speaking toolkit. And there’s a reason it’s been around so long: it works. By addressing your audience directly, you increase engagement. 

There are a few ways you can go about opening your presentation with a question. You can use an entirely rhetorical one, to get your audience thinking about and reflecting on your topic. Or you can seek responses to turn your presentation into a two-way conversation. 

Starting a presentation with a question helps establish an element of interactivity, and while people might not want to be the first to speak out, you can pick individual audience members and ask them to elaborate after they’ve put their hands up. It’s less of a scary schoolteacher vibe. 

3. The opinion 

If you want to stand out with your presentation opener, be the black sheep in the flock. There’s currency in being a contrarian, and it’s about more than just shock value. Do you remember the film Dead Poet’s Society, where Robin Williams urges his students to rip out the opening page of their textbooks? That’s what you’ve got to do. 

‘As you all know, muscle growth is about progressive overload, clean eating, and smart supplementation.’ 

‘Well, I’m here to tell you that’s a big fat lie. Forget everything you’ve heard about strength training. If you wanna get swole, here’s what you should do…’ 

Your audience might not agree with you, but one thing they certainly can’t do is ignore you. Don’t be a contrarian for the sake of it, of course, but if you genuinely have an unconventional approach, don’t be afraid to put it out there from the start. 

4. The Value Proposition 

Another good way to start your presentation is to jump straight to addressing the audience’s selfish motives. They only care about their own needs and priorities, and the whole reason that they showed up to listen to you is because they want to derive value from your presentation. 

You can get them listening closely by acknowledging this fact and letting them know exactly what they’ll get out of it, if they just pay attention for a little longer. Try something like ‘By the end of this talk, you’ll know how to generate more sales through inbound marketing’. Obviously, don’t promise anything that you can’t deliver, as this risks damaging your credibility. 

5. The problem solver 

For your presentation to be successful, you need to show how you can solve a problem for your audience. So, why not open by describing it? 

Really dig into the pain points that the problem causes – amplify how bad the current situation is and why it needs to be solved. Once your audience recognises the breadth and depth of the problem, you’re in a prime position to solve it with the rest of your presentation. 

6. The reference 

Refer to something your audience will know about, and that is relevant to them. It might be a flashpoint in their industry, or something of wider cultural significance. This provides the opportunity to establish context and set out your points, connecting them to a bigger picture from the start of the presentation, as well as showing you understand their world. 

7. The quote 

We live in a world of aphorisms, maxims, and Pinterest-shared platitudes. If you’re planning your presentation opener to be a quote, better make it a banger. It doesn’t have to be famous – it just has to be memorable. Your audience has probably received a lifetime supply of canned MLK quotes and can recite Steve Jobs’ Stanford commencement address off by heart. If you’re planning to start with a cliche-free quote, you’re going to need to, um, think outside the box. Ahem. 

‘A good speech is like a pencil; it has to have a point.’ 

That’s good. Thanks Pinterest. To get your audience interacting with you from the outset, put a quote on your first slide and ask them who it’s from. Or reveal the first half of the quote and get them to guess how it ends. Instantly, they’re involved and have gone from being a passive to an active audience. 

8. The j o ke  

Be wary. A high-pressure sales environment might not be the best place to make jokes. Neither would a report to investors , detailing how you’ve lost all their money. However, in the right situation, starting your presentation with some humour could help you appear more relaxed, confident, relatable, and creative. 

If you do start your presentation with a joke, please don’t wait expectantly for the laugh. They might laugh, they might not. Either way, quickly move on and keep the presentation going. 

9. The secret 

‘Hi. My name is Mark and, at weekends, I like to wear my girlfriend’s lingerie.’ 

No, not that sort of secret. 

‘Hi. My name is Mark and I’d like to share a secret with you. When I started this job, my greatest fear was public speaking.’ 

Better. Now you’ve revealed a vulnerability, and your audience can empathise with you. If they possess even a sliver of humanity, they should be willing you on after such an admission. 

‘Then I learned to conquer my fear of public speaking. Now, the only things that scare me are the Tarantula Wolf Spider and 4% battery.’ 

We’ve left confessional territory behind now and delved into humour. But, in truth, you can steer your presentation any which way you like from this point. You’ve already piqued your audience’s curiosity. Now you have their attention. 

10. The picture 

Humans are hardwired to remember faces over names. Memory isn’t a spreadsheet – it’s a rich visual tapestry. Start your presentation with a strong image and it’ll do the hard work for you.  

A powerful image will evoke equally powerful emotions: awe; surprise; disgust. Okay, so you probably want to avoid grossing out your audience, but don’t be afraid to make them feel. Whether it’s a cute puppy dog or an iconic war photograph, a powerful picture will sear itself into their consciousness better than a dozen text-heavy slides ever could. 

The storytelling loop 

Forget about your interests and life experience, it’s all about your audience. How can you tailor your presentation opener to appeal to your audience? Think about their industry and interests. A room of coders will respond better to a joke about Linux than a room of event planners. A group of art students will find a Picasso anecdote more relatable than one about Socrates. 

Once you’ve settled upon one of these presentation openers, it’s a good idea to return to it when closing your presentation. This completes the storytelling loop and leaves your take-home message fixed firmly in mind. Conclude that confession. Finish that quote. Captivate that crowd. 

However you start your presentation, make it memorable. Make it explosive. Make it count. After that, the hard work’s done: you’ve got your audience’s attention and they’re keen to hear what else you’ve got to say. 

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25 Great Presentation Examples Your Audience Will Love

Written by: Chloe West

If you're starting a presentation from scratch, you know that being met with a blank, empty slide can feel a bit intimidating, especially if you're meeting a deadline, overwhelmed with ideas, or not very design-savvy.

This begs the question: How and where do you even start?

One of the easiest places to start is with an idea of the look and feel you want your presentation design to have, along with a complementary layout. Once you have that, all you need to do is fill out the design with your copy and images, and voila, you're done.

To help guide you in this choice, we've put together 25 awesome presentation examples, ranging from business presentations to product presentations and a wide range of use cases in between. Plus, we'll also share ready-to-use templates to move your presentation from blank to almost done!

If you’re short on time, use Visme AI Designer to help you save time and boost your creativity. With just a simple text prompt to our AI Designer Chatbot, choose a style, and voila, your unique design is ready in under two minutes!

Presentation Example #1: Colorful Slides

Draw your audience and keep them engaged with bright, colorful slides in your presentation. This portfolio presentation showcases a designer’s collaboration with Nike. And it’s a great example of how fun and playfulness can not only look good but also draw the reader's attention to key areas you’d like them to focus on.

As great as adding colors can be, there is a right and wrong way of creating colorful presentations tastefully. In fact, it’s suggested that presentations be designed with 2-3 color schemes that are consistent and complimentary from start to finish. 

This is an example of a presentation with well-balanced colors. Tones of blue as the main color, with complementary colors of white and soft neon yellows, are all used in and around the illustrations present.

Image Source

Presentation Example #2: Embedded Video

If you aren’t physically present to give your presentation, you can still put on a show by creating a video presentation.

Adding embedding or using videos in your presentation breaks the monotony of scrolling through a sequence of static slides.

It stops the reader in their tracks to share a demonstration, product details, or essential facts that might be easily summarized in a few lines or are better visualized.

But embedding a single video within your presentation isn’t the only option; you can get creative and use videos as background images instead of regular static images.

Check out this explainer video presentation example. It’s short yet effective and filled with vivid videos, text, and animation.

Visme allows you to easily upload your own videos or import them from YouTube, Vimeo, and other platforms

Or tap into our extensive library of royalty-free stock videos and assets so you’re sure to find the perfect videos for your presentation.

For more check this quick guide on How to Embed a YouTube Video in Powerpoint & More .

Presentation Example #3: Interactivity

Not all presentations or slideshows will be or need to be presented.

If your presentation is sent to a client or stakeholder to review on their own, or is used for a self-paced training session, interactive presentations can enhance the experience.

By adding  interactivity to your presentation, you give reader autonomy and ensure that they don’t get bored reading on their own but can find and maintain their pace until the end.

Visme allows you to easily incorporate interactivity with coding. You can add a clickable table of contents, hotspots,  add links to  objects and more.

Consider this informative presentation example: Her last slide includes an RSVP button for people to learn more about the service she teased within her presentation.

This is the perfect lead generation and call-to-action for increasing your customer or membership base.

When you design your presentation with Visme, you can link text and other elements to your website. You can even create and embed a lead generating form in your presentation.

Presentation Example #4: Metaphors

If you can appeal to your audience with a metaphor from pop culture or another well-known reference, you’re sure to keep their attention.

That’s why we love this presentation example that uses superhero comparisons to talk about storytelling.

This storyline is catchy, and it gets the audience intrigued as to what comparison they’re going to make next. Plus, who doesn’t want to be compared to a superhero?

During your next presentation, see if there are any popular references that you can make easy comparisons to in your topic. But don’t try too hard to fit a comparison in, or your audience will be confused.

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Presentation Example #5: Animation

Who doesn’t love a good animated presentation? 

Animation is not only fun but memorable. Some of the best animated presentation software out there offers dozens of features to amp up your presentation design. 

However, like all things, too much of a good thing can be bad.  Just because animation is great doesn’t mean you need to add it to all your slides. Sometimes, simply adding a slight animation makes for the perfect slide.

And that’s exactly where this presentation example comes in.

While it’s not much, having each expert’s quote pop up after the rest of the information is already on the slide gives the presentation a slightly more fun air than if the entire slide content was static.

Visme has a wide range of animation features that require no coding or design skills. You can add slide transitions, animate objects or images or animated characters to highlight sections of your page

Presentation Example #6: Device Mockups

If you're a UX designer or planning to launch a new product, website, or software that's best displayed on a phone or computer, include a mock-up and screenshot in your presentation.

After all, a standalone screen grab with no formatting is a recipe for boring content, whereas a mockup of a laptop gives the reader a realistic point of view and visual experience.

This good presentation example represents exactly how well a mockup can make your content and overall presentation look professional.

When it comes to mock-ups, Visme has got you covered. Readily access professionally designed mockup presentation templates already inside or you can use the mockup generator to instantly design your own. It goes beyond device mockups and allows you to create branding, product, social media and print mockups.

Presentation Example #7: Visual Hierarchy

When we say visual hierarchy , we mean that the elements need to be organized in order of importance.

In this specific example we’re focused more on the presentation text rather than design.

Pay attention to how the header text and body content differ.

The headers on each of the above slides is in a large, all caps font while the body copy is much smaller and in sentence case. This creates a visual hierarchy that makes it obvious which font is the header, and therefore the most important part of the slide content.

Presentation Example #8: Icons

A common mistake most people make when designing their presentations is solely using words. By only using text in your presentation, you’re bound to lose your readers' or viewers' interest.

But maybe you don’t want to add all the bells and whistles that come with an elaborate design. That’s fine, but a simple alternative is to use icons.

Beautiful icons give your presentation a professional look and feel, help to illustrate your point and guide the viewers’ eyes to key points.

This is an example of a good presentation that uses icons to emphasize each of the slide points.

Access thousands of high-quality icons, shapes and graphics!

• Vector icons to spice up any Visme design or document
• Free to use , and great for print or web.
• Customize colors to fit your design needs.

Not only is this much more creative than boring bulleted slides on PowerPoint, it’s an incredibly easy thing to do on a presentation maker like Visme. Simply search for an icon relevant to your point and search through hundreds of options.

Presentation Example #9: Monochromatic Slides

A monochromatic color scheme consists of tints and shades of a single color and can be extremely visually appealing when done well.

This presentation example includes multiple bright colors in the overall presentation, but they’ve utilized one at a time to create monochromatic slides.

In other types of design, like an infographic or social media graphic, you’d stick to a single monochromatic color scheme.

But this example does a great job of utilizing monochromatic harmonies in a presentation while still keeping it engaging by focusing on more than one color the entire time.

Presentation Example #10: Use Images as a Background

The use of images as backgrounds within your presentation can elevate your presentation’s design.

With high-quality images, you can complement your storytelling and actively take your audience on a visual journey that keeps their eyes focused on important details that would have otherwise been missed by simply using text alone in your presentation.

This Nike pitch deck is an effective presentation example of how visuals can evoke emotion, keep the reader engaged and properly portray the message of your overall presentation.

Looking for the perfect image for your presentations can be frustrating. Instead of picking an image out of desperation, you can create one from your inspiration with Visme's AI Image Generator .

Enter a detailed prompt, choose from a range of styles, and in a matter of seconds, you will have a royalty-free AI-generated image ready to be added to your presentation.

And if you already have your stock of images you'd like to upload but they need a bit of editing, use the AI Touch Up Tools to resize, reshape, unblur, remove backgrounds and more, until you're completely satisfied with the results.

Presentation Example #11: Consistency

When putting together a presentation, you want it to be obvious that your slides are cohesive and meant to go together in the slideshow. This means you should be utilizing the same color scheme, fonts and overall theme throughout your presentation.

This presentation created with Visme is a great example of consistency throughout the slides.

Each of these slides follows the same design even though the content on each one differs.

Use the Brand Wizard to help maintain your presentation's visual and brand consistency. This AI-powered tool will help to create a brand kit you can easily access while you're designing.

Insert your URL in the Brand Wizard and watch it grab your assets (company logo, fonts, and colors) and add them to your brand kit. It'll also suggest templates within the Visme library that automatically match your brand.

Presentation Example #12: Fancy Fonts

If you’re a luxury or creative brand that wants to translate your style or showcase your work and add some personality to your text in your presentations, then you should incorporate fancy fonts.

When you’re using fancy fonts, they should be used sparingly, especially in a large font capacity, like a header. You don’t want to place too much text in a fancy font or it gets to be too hard to read, giving both you—as the presenter—and your audience a headache.

Here’s a perfect and practical example of how to incorporate fancy fonts into your presentation:

Using this fancy script font in their presentation gives their slides a more playful air and allows them to further connect with their audience.

Presentation Example #13: Flat Design

Another creative presentation idea you can use would be adding flat designs.

These are usually two-dimensional graphics with bright colors and a minimalist look and feel. Since they're so versatile, flat designs can be used across different industries.

Take a look at this LinkedIn presentation example. The visuals on each slide are characters illustrated in flat design. Utilizing this style can be a great way to create beautiful slides that your audience can’t get enough of.

Be sure that your illustrations are relevant to your slide content so they don’t seem out of place. Just because something looks pretty doesn’t necessarily mean it makes sense in your presentation.

Presentation Example #14: Slide Progress

Most people tend to forget about the table of contents when you’re presenting. Letting your audience know how far along your presentation they are can be a great way to keep them engaged and following along.

This can be especially useful when you’re doing a training session or a lengthy webinar presentation.

Look at this presentation example, which includes a slide progression countdown to let the audience know how many points are left to be covered.

Presentation Example #15: Data Visualization

When you’re sharing complex or detailed data in your presentations, it’s always best to use data visualization .

By adding charts, graphs and other data widgets, you make your data more digestible for your audience and effortlessly highlight key points without losing their interest.

This presentation example does a great job of using data visualization to present stats and information in a fun and approachable way.

Visme has over 40 customizable charts,  graphs, maps and data widgets for you to choose from. You can also import data manually from a spreadsheet, Google Sheets, or apps like Google Analytics into your charts.

Maybe you’d like to start using data visualization, but you’re not sure which one might be the best for your data. We have a detailed guide on 33 Data Visualization Types and how to choose the one that works best for you and your industry.

Presentation Example #16: Minimalistic Slides

You don’t have to stuff tons of information into each one of your presentation slides.

Sometimes less is more.

You can place only the most important words and visuals on a slide and let your voice do the rest. Or you can just add more slides for each of your points.

This presentation example uses minimalistic slides that only focus on a single point at a time.

You don’t have to have a ton of design elements on a slide for it to be visually appealing. This presentation includes just the basics and it still looks well designed and teaches something to its audience.

Presentation Example #17: Graphics

Another great way to create a minimalistic and visually appealing presentation is by placing equal emphasis on text and graphics.

We love the way this next presentation example utilized graphics in each one of their slides.

This presentation covers 25 need-to-know marketing stats, and while the data isn’t placed into charts and graphs, they’ve still come up with a way to add visuals.

This is a great way to incorporate graphics into their slides.

They’ve put a large emphasis on the text, especially since that’s the only white on the slide with the rest monochromatic, but they’re still adding visuals to further emphasize the content.

Presentation Example #18: Lowercase Text

Not every heading has to be in title format and not every sentence has to be in sentence case.

In fact, this presentation provides a great example of how visual hierarchy can still be achieved while utilizing all lowercase letters.

Use larger fonts for headers and smaller fonts for your body, and you can also take advantage of this unique typography design in your presentation.

Just remember that visual hierarchy is still important. The lowercase text works in this presentation because they’ve made it so obvious which text needs to be read first.

Presentation Example #19: Transition

Your transition matters. Notice how I didn’t pluralize the word “transition.” This is because you should only be using a single kind of transition per presentation.

You don’t want to overwhelm your audience or make your presentation look overly busy. Take note of how seamless this presentation example’s slide transition is.

Customize this presentation template and make it your own!

• Add your own text, images, colors and more
• Add interactive buttons and animations
• Customize anything to fit your design and content needs

Not only does the slide transition in the same direction each time, but all of the design elements also glide in the same direction creating a beautiful and visually appealing transition.

Presentation Example #20: Focus on Text

While everyone loves adding stylish graphics, photos or icons, only some presentations need to be built that way. Some presentations can mainly focus on the text while only having a few or no slides with graphics or images.

This presentation example uses only text on each slide. However, it uses two contrasting colors to highlight the speaker's main points and guide the viewer's eyes.  This makes it creative without having to add a ton of visuals.

This presentation uses different colors and different sizes to emphasize the more important pieces of text, making it creative without having to add a ton of visuals.

Presentation Example #21: Focus on Graphics

On the opposite end of the spectrum, you can also have a presentation that puts a huge focus on visuals.

While this presentation still includes text to help tell the full story, no one in the audience is going to be looking at the text. Check out the graphics in this presentation example.

These illustrations are visually immersive and draw the audience in. Creating a focus on graphics in your presentation gives your viewers something fun to look at while you speak about the content.

Presentation Example #22: Photography

Another great way to include visuals in your presentation is using photography.

There are many different ways to include images in your presentation , but this Adidas presentation example does a great job of using them as background images.

Each slide has a photo in the background and a color overlay on top so the text can still be seen easily.

Figure out how you could include photos in your next presentation.

You can hire a photographer to do a curated photo session for your brand, or you can check out the millions of stock photos available in Visme’s photo library.

Presentation Example #23: Section Headers

Each time you move onto another main point in your presentation, it’s a good idea to break it up with a new section header.

We love how this presentation example utilized section headers to make them jump out at the audience. There’s no doubt that we’re moving onto another main point in this slideshow.

Blow your text up like this next time you’re making a transition to the next section of your presentation. It’ll be sure to grab your audience’s attention.

Presentation Example #24: Pop of Color

Another design style that you might love is having a pop of color that really stands out from the rest of the design. It’s a great way to emphasize certain parts of your slides and create a focal point for your audience.

This sales budget presentation template works because it uses a black-and-white color scheme and a pop of bright color to attract the viewer's eyes to the most important parts of each slide.

Your eyes are immediately drawn to the words in blue, and it’s used strategically because of that. Try this out in your next presentation to highlight the most important words or parts of your slide.

Presentation Example #25: Strong Start

Want to keep your audience awake and engaged for your presentation? Start off with a killer first slide.

Take this presentation’s introduction slide for example. It's a great way of making people sit up a little straighter and causing ears to perk up.

Asking a powerful question or making a strong—maybe even controversial—opening statement is a great way to create a strong start to your presentation and really draw your audience in. This can be a great hook when presenting a sponsorship deck or a presentation proposal, because it helps to differentiates you from others.

Startling your audience can actually be a good way to pique their curiosity and keep them engaged.

Not sure what your bold question or statement should be?

Use the AI Writer to help brainstorm some fun suggestions. Enter a prompt explaining what you want to create. The AI writer can also edit, proofread, and summarize sections of your presentation. So, you polish your work before the big presentation.

Get Inspired With These Presentation Examples

Now that you’ve surfed through these great presentation examples, hopefully, you’ve got some inspiration to create your next slideshow.

Choose one of these examples and make it your own with Visme's presentation software . Its intuitive design makes creating professional presentations easy for anyone with little to no design experience.

And if you need a presentation ready and done like yesterday, use Visme's AI presentation maker to do the heavy lifting. All you need to do is describe your presentation's goal and look and feel, choose your designs, and voila, you'll get your presentation ready in seconds.

But Visme isn't only for presentations; you can create proposals, reports, sales and marketing material, and so much more. Try Visme for free and see how Visme can help elevate your content creation workflow and projects.

Create beautiful presentations faster with Visme.

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About the Author

Chloe West is the content marketing manager at Visme. Her experience in digital marketing includes everything from social media, blogging, email marketing to graphic design, strategy creation and implementation, and more. During her spare time, she enjoys exploring her home city of Charleston with her son.

15 Powerful Speech Opening Lines (And How to Create Your Own)

Hrideep barot.

• Public Speaking , Speech Writing

Powerful speech opening lines set the tone and mood of your speech. It’s what grips the audience to want to know more about the rest of your talk.

The first few seconds are critical. It’s when you have maximum attention of the audience. And you must capitalize on that!

Instead of starting off with something plain and obvious such as a ‘Thank you’ or ‘Good Morning’, there’s so much more you can do for a powerful speech opening (here’s a great article we wrote a while ago on how you should NOT start your speech ).

To help you with this, I’ve compiled some of my favourite openings from various speakers. These speakers have gone on to deliver TED talks , win international Toastmaster competitions or are just noteworthy people who have mastered the art of communication.

After each speaker’s opening line, I have added how you can include their style of opening into your own speech. Understanding how these great speakers do it will certainly give you an idea to create your own speech opening line which will grip the audience from the outset!

Alright! Let’s dive into the 15 powerful speech openings…

Note: Want to take your communications skills to the next level? Book a complimentary consultation with one of our expert communication coaches. We’ll look under the hood of your hurdles and pick two to three growth opportunities so you can speak with impact!

1. Ric Elias

Opening: “Imagine a big explosion as you climb through 3,000 ft. Imagine a plane full of smoke. Imagine an engine going clack, clack, clack. It sounds scary. Well I had a unique seat that day. I was sitting in 1D.”

How to use the power of imagination to open your speech?

Putting your audience in a state of imagination can work extremely well to captivate them for the remainder of your talk.

It really helps to bring your audience in a certain mood that preps them for what’s about to come next. Speakers have used this with high effectiveness by transporting their audience into an imaginary land to help prove their point.

When Ric Elias opened his speech, the detail he used (3000 ft, sound of the engine going clack-clack-clack) made me feel that I too was in the plane. He was trying to make the audience experience what he was feeling – and, at least in my opinion, he did.

When using the imagination opening for speeches, the key is – detail. While we want the audience to wander into imagination, we want them to wander off to the image that we want to create for them. So, detail out your scenario if you’re going to use this technique.

Make your audience feel like they too are in the same circumstance as you were when you were in that particular situation.

2. Barack Obama

Opening: “You can’t say it, but you know it’s true.”

3. Seth MacFarlane

Opening: “There’s nowhere I would rather be on a day like this than around all this electoral equipment.” (It was raining)

How to use humour to open your speech?

When you use humour in a manner that suits your personality, it can set you up for a great speech. Why? Because getting a laugh in the first 30 seconds or so is a great way to quickly get the audience to like you.

And when they like you, they are much more likely to listen to and believe in your ideas.

Obama effortlessly uses his opening line to entice laughter among the audience. He brilliantly used the setting (the context of Trump becoming President) and said a line that completely matched his style of speaking.

Saying a joke without really saying a joke and getting people to laugh requires you to be completely comfortable in your own skin. And that’s not easy for many people (me being one of them).

If the joke doesn’t land as expected, it could lead to a rocky start.

Keep in mind the following when attempting to deliver a funny introduction:

• Know your audience: Make sure your audience gets the context of the joke (if it’s an inside joke among the members you’re speaking to, that’s even better!). You can read this article we wrote where we give you tips on how you can actually get to know your audience better to ensure maximum impact with your speech openings
• The joke should suit your natural personality. Don’t make it look forced or it won’t elicit the desired response
• Test the opening out on a few people who match your real audience. Analyze their response and tweak the joke accordingly if necessary
• Starting your speech with humour means your setting the tone of your speech. It would make sense to have a few more jokes sprinkled around the rest of the speech as well as the audience might be expecting the same from you

4. Mohammed Qahtani

Opening: Puts a cigarette on his lips, lights a lighter, stops just before lighting the cigarette. Looks at audience, “What?”

5. Darren Tay

Opening: Puts a white pair of briefs over his pants.

How to use props to begin your speech?

The reason props work so well in a talk is because in most cases the audience is not expecting anything more than just talking. So when a speaker pulls out an object that is unusual, everyone’s attention goes right to it.

It makes you wonder why that prop is being used in this particular speech.

The key word here is unusual . To grip the audience’s attention at the beginning of the speech, the prop being used should be something that the audience would never expect. Otherwise, it just becomes something that is common. And common = boring!

What Mohammed Qahtani and Darren Tay did superbly well in their talks was that they used props that nobody expected them to.

By pulling out a cigarette and lighter or a white pair of underwear, the audience can’t help but be gripped by what the speaker is about to do next. And that makes for a powerful speech opening.

6. Simon Sinek

Opening: “How do you explain when things don’t go as we assume? Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions?”

7. Julian Treasure

Opening: “The human voice. It’s the instrument we all play. It’s the most powerful sound in the world. Probably the only one that can start a war or say “I love you.” And yet many people have the experience that when they speak people don’t listen to them. Why is that? How can we speak powerfully to make change in the world?”

How to use questions to open a speech?

I use this method often. Starting off with a question is the simplest way to start your speech in a manner that immediately engages the audience.

But we should keep our questions compelling as opposed to something that is fairly obvious.

I’ve heard many speakers start their speeches with questions like “How many of us want to be successful?”

No one is going to say ‘no’ to that and frankly, I just feel silly raising my hand at such questions.

Simon Sinek and Jullian Treasure used questions in a manner that really made the audience think and make them curious to find out what the answer to that question is.

What Jullian Treasure did even better was the use of a few statements which built up to his question. This made the question even more compelling and set the theme for what the rest of his talk would be about.

So think of what question you can ask in your speech that will:

• Set the theme for the remainder of your speech
• Not be something that is fairly obvious
• Be compelling enough so that the audience will actually want to know what the answer to that question will be

8. Aaron Beverley

Opening: Long pause (after an absurdly long introduction of a 57-word speech title). “Be honest. You enjoyed that, didn’t you?”

How to use silence for speech openings?

The reason this speech opening stands out is because of the fact that the title itself is 57 words long. The audience was already hilariously intrigued by what was going to come next.

But what’s so gripping here is the way Aaron holds the crowd’s suspense by…doing nothing. For about 10 to 12 seconds he did nothing but stand and look at the audience. Everyone quietened down. He then broke this silence by a humorous remark that brought the audience laughing down again.

When going on to open your speech, besides focusing on building a killer opening sentence, how about just being silent?

It’s important to keep in mind that the point of having a strong opening is so that the audience’s attention is all on you and are intrigued enough to want to listen to the rest of your speech.

Silence is a great way to do that. When you get on the stage, just pause for a few seconds (about 3 to 5 seconds) and just look at the crowd. Let the audience and yourself settle in to the fact that the spotlight is now on you.

I can’t put my finger on it, but there is something about starting the speech off with a pure pause that just makes the beginning so much more powerful. It adds credibility to you as a speaker as well, making you look more comfortable and confident on stage. 

If you want to know more about the power of pausing in public speaking , check out this post we wrote. It will give you a deeper insight into the importance of pausing and how you can harness it for your own speeches. You can also check out this video to know more about Pausing for Public Speaking:

9. Dan Pink

Opening: “I need to make a confession at the outset here. Little over 20 years ago, I did something that I regret. Something that I’m not particularly proud of. Something that in many ways I wish no one would ever know but that here I feel kind of obliged to reveal.”

10. Kelly McGonigal

Opening: “I have a confession to make. But first I want you to make a little confession to me.”

How to use a build-up to open your speech?

When there are so many amazing ways to start a speech and grip an audience from the outset, why would you ever choose to begin your speech with a ‘Good morning?’.

That’s what I love about build-ups. They set the mood for something awesome that’s about to come in that the audience will feel like they just have to know about.

Instead of starting a speech as it is, see if you can add some build-up to your beginning itself. For instance, in Kelly McGonigal’s speech, she could have started off with the question of stress itself (which she eventually moves on to in her speech). It’s not a bad way to start the speech.

But by adding the statement of “I have a confession to make” and then not revealing the confession for a little bit, the audience is gripped to know what she’s about to do next and find out what indeed is her confession.

11. Tim Urban

Opening: “So in college, I was a government major. Which means that I had to write a lot of papers. Now when a normal student writes a paper, they might spread the work out a little like this.”

12. Scott Dinsmore

Opening: “8 years ago, I got the worst career advice of my life.”

How to use storytelling as a speech opening?

“The most powerful person in the world is the storyteller.” Steve Jobs

Storytelling is the foundation of good speeches. Starting your speech with a story is a great way to grip the audience’s attention. It makes them yearn to want to know how the rest of the story is going to pan out.

Tim Urban starts off his speech with a story dating back to his college days. His use of slides is masterful and something we all can learn from. But while his story sounds simple, it does the job of intriguing the audience to want to know more.

As soon as I heard the opening lines, I thought to myself “If normal students write their paper in a certain manner, how does Tim write his papers?”

Combine such a simple yet intriguing opening with comedic slides, and you’ve got yourself a pretty gripping speech.

Scott Dismore’s statement has a similar impact. However, just a side note, Scott Dismore actually started his speech with “Wow, what an honour.”

I would advise to not start your talk with something such as that. It’s way too common and does not do the job an opening must, which is to grip your audience and set the tone for what’s coming.

13. Larry Smith

Opening: “I want to discuss with you this afternoon why you’re going to fail to have a great career.”

14. Jane McGonigal

Opening: “You will live 7.5 minutes longer than you would have otherwise, just because you watched this talk.”

How to use provocative statements to start your speech?

Making a provocative statement creates a keen desire among the audience to want to know more about what you have to say. It immediately brings everyone into attention.

Larry Smith did just that by making his opening statement surprising, lightly humorous, and above all – fearful. These elements lead to an opening statement which creates so much curiosity among the audience that they need to know how your speech pans out.

This one time, I remember seeing a speaker start a speech with, “Last week, my best friend committed suicide.” The entire crowd was gripped. Everyone could feel the tension in the room.

They were just waiting for the speaker to continue to know where this speech will go.

That’s what a hard-hitting statement does, it intrigues your audience so much that they can’t wait to hear more! Just a tip, if you do start off with a provocative, hard-hitting statement, make sure you pause for a moment after saying it.

Silence after an impactful statement will allow your message to really sink in with the audience.

Related article: 5 Ways to Grab Your Audience’s Attention When You’re Losing it!

15. Ramona J Smith

Opening: In a boxing stance, “Life would sometimes feel like a fight. The punches, jabs and hooks will come in the form of challenges, obstacles and failures. Yet if you stay in the ring and learn from those past fights, at the end of each round, you’ll be still standing.”

How to use your full body to grip the audience at the beginning of your speech?

In a talk, the audience is expecting you to do just that – talk. But when you enter the stage and start putting your full body into use in a way that the audience does not expect, it grabs their attention.

Body language is critical when it comes to public speaking. Hand gestures, stage movement, facial expressions are all things that need to be paid attention to while you’re speaking on stage. But that’s not I’m talking about here.

Here, I’m referring to a unique use of the body that grips the audience, like how Ramona did. By using her body to get into a boxing stance, imitating punches, jabs and hooks with her arms while talking – that’s what got the audience’s attention.

The reason I say this is so powerful is because if you take Ramona’s speech and remove the body usage from her opening, the entire magic of the opening falls flat.

While the content is definitely strong, without those movements, she would not have captured the audience’s attention as beautifully as she did with the use of her body.

So if you have a speech opening that seems slightly dull, see if you can add some body movement to it.

If your speech starts with a story of someone running, actually act out the running. If your speech starts with a story of someone reading, actually act out the reading.

It will make your speech opening that much more impactful.

Related article: 5 Body Language Tips to Command the Stage

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Final Words

So there it is! 15 speech openings from some of my favourite speeches. Hopefully, these will act as a guide for you to create your own opening which is super impactful and sets you off on the path to becoming a powerful public speaker!

But remember, while a speech opening is super important, it’s just part of an overall structure.

If you’re serious about not just creating a great speech opening but to improve your public speaking at an overall level, I would highly recommend you to check out this course: Acumen Presents: Chris Anderson on Public Speaking on Udemy. Not only does it have specific lectures on starting and ending a speech, but it also offers an in-depth guide into all the nuances of public speaking. 

Being the founder of TED Talks, Chris Anderson provides numerous examples of the best TED speakers to give us a very practical way of overcoming stage fear and delivering a speech that people will remember. His course has helped me personally and I would definitely recommend it to anyone looking to learn public speaking. 

No one is ever “done” learning public speaking. It’s a continuous process and you can always get better. Keep learning, keep conquering and keep being awesome!

Lastly, if you want to know how you should NOT open your speech, we’ve got a video for you:

Enroll in our transformative 1:1 Coaching Program

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How to Brag Like a Pro as a Speaker

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How To Start a Presentation : Make A Strong First Impression

Presenting well requires preparation, and the first step is mastering the art of the opening statement. You may pique your audience’s curiosity by crafting a captivating introduction to your presentation. Your presentation’s introduction should help the audience grasp the central idea. Speaking in front of a new group is also a chance to identify yourself as a speaker.

Presenting information to others, whether a small group or a huge audience, is an everyday occurrence in the modern workplace. Sales pitches, presentations of new marketing data, and analyses of research findings are just a few examples of the kinds of presentations that various professionals may expect. Knowing the topic of your presentation, you should craft an exciting start to pique your audience’s interest right away. In this article, we’ll discuss how to Start a Presentation.

Steps To Start A Presentation

Introduction.

Presenters should know how to give an intro in a presentation since it sets the stage for the rest of their talk and gives the audience background information. If you want to make an excellent first impression, consider the following:

Start the presentation with a hook. Starting a presentation with a statement, question, or fact will pique your audience’s interest and make them want to hear more. Think about what you want to accomplish. Explain to the audience why you are giving this talk, what you intend to accomplish, and what they will learn.

Establish your authority by highlighting relevant skills, experience, or education that lend credence to your presentation. Provide a high-level summary of the main topics you intend to address. In doing so, you’ll ensure that your presentation’s structure and content make sense to the target audience.

Take the listeners in, get them involved, and get their thoughts across by asking them questions or getting their input. Your introduction needs to be short and sweet. Stay under 5 minutes if you don’t want people to tune out.

Remember that the introduction is your audience’s first interaction with you, so make it count.

Grab The Audience’s Attention

It is essential to hook the audience in the first few minutes of a presentation so that they will be interested in what you have to say. Some suggestions on how to make yourself more interesting:

• Share Attention-Grabbing Information: Beginning your presentation with attention-grabbing information is one approach to grabbing your audience’s attention.
• Build A Rapport With The Audience: Building rapport with the audience before diving into the slides you had prepared can be accomplished by sharing a short, meaningful tale. You have between thirty seconds and one minute to share your experience, which might be funny, idealistic, or thought-provoking. Adding a touch of sincerity to your story can also help. One way to add authenticity to your presentation is to share a personal story related to the topic. Participate in sharing that with your audience.
• Ask Questions to Generate Curiosity: Invite the listeners by posing questions or requesting comments. The response to these questions can serve as a barometer for the audience’s level of interest and participation.

Keep in mind that you want to establish rapport with your listeners and pique their interest in what you say by writing an engaging beginning. Make an effort to stand out by introducing oneself uniquely and interestingly.

Let The Audience In On Your Presentation

Make it clear to your listeners why the information you deliver is crucial. You should use numbers or statistics to drive home the significance of what you’re saying. In addition, you may choose to explain how they may benefit personally or professionally from attending this presentation.

If you don’t have a compelling anecdote to give, a thought-provoking fact regarding the importance of your presentation could do the trick. If you go through this strategy, ensure your body language and voice reflect that confidence when you make your announcement.

Don’t slouch, and don’t put your hands in your pockets. Consider how you would break the news to your coworkers or peers if you presented this message to them. You want them to believe what you’re saying and find it fascinating.

The Main Body Of The Presentation

The main body of a presentation is the most critical part, where you deliver the core message and supporting evidence to your audience. Here are some tips on how to present it effectively using visual aids, useful pieces of evidence, and key points:

• Use Clear and concise visual aids: Visual aids like slides, charts, graphs, and powerpoint graphics can help you present your ideas more effectively. Ensure that your visual aids are clear, easy to understand, and relevant to your message.
• Provide supporting evidence: Use credible sources, data, and statistics to support your key points. With this approach, you can build trust and credibility with your audience.
• Highlight key points: Identify the essential points in your presentation and emphasize them using visual aids and other techniques. Use headings, bullet points, and bold text to make key points stand out.
• Use storytelling techniques: People are naturally drawn to stories, and storytelling techniques can help make your presentation more engaging and memorable.
• Practice and rehearse: Make sure you have practiced your presentation thoroughly and are comfortable with the flow and pacing of the content. This will help you to present confidently and smoothly.
• Interact with your audience: Ask questions and encourage feedback. This will help keep them engaged and allow you to clarify any misunderstandings or confusion.

Remember, the goal of the presentation’s main body is to communicate your message and support it with evidence effectively. Using visual aids, helpful evidence, and critical points, you can ensure that your presentation is engaging, effective, and memorable.

Compelling Conclusion

A firm conclusion can leave a lasting impression on your audience and summarize the critical points of your presentation. Here are some tips on how to conclude a presentation effectively:

• Summarize key points: Briefly review the main points of your presentation to reinforce the key messages you delivered.
• End with a call to action: Encourage your audience to take action, such as asking questions, providing feedback, or making a decision.
• Provide a memorable closing statement: Conclude your presentation with a memorable statement that ties together your key points and leaves a lasting impression on your audience.
• End on a high note: Close your presentation positively, leaving your audience feeling energized and motivated.

Remember, the conclusion is a critical part of your presentation and can help to summarize your key points and leave a lasting impression on your audience. By following these tips, you can ensure that your conclusion is compelling and memorable.

Have A Q & A Session

A Q&A (Questions and Answers) section in your presentation can be a great way to encourage audience engagement and address any questions or concerns they may have. To conduct a thriving Q&A section in your presentation, follow these tips:

• Make preparations in advance: Set aside some time for the Q&A and think about the questions people might ask.
• Use Properly : The Q&A section should be timed appropriately. If there are too many questions, prioritize the most important and relevant ones.
• Listen actively: Make sure to listen carefully to each question and provide a clear and concise answer. If you don’t know the answer to a question, admit it and offer to follow up after the presentation.
• Encourage interaction: Ask follow-up questions and allow for discussion. This helps build a sense of community and keep the audience engaged.

If you stick to these rules, the Q&A section of your article will be well-structured, fascinating, and helpful to your readers. You can check out the vast library of questions slides to use in your presentations.

Closing the Presentation

Closing your presentation can be a simple and effective way to wrap up the content you have delivered and make a lasting impression on your audience. Here’s how you can do it:

• Final Thoughts or Reflections: Summarize the main points of your presentation, and give your audience a clear takeaway of what you want them to remember. If appropriate, add a personal touch and share your experiences, thoughts, or reflections on the topic.
• Thank the Audience: Acknowledge the audience for their time and attention. Express gratitude for their participation and interest in your presentation. Thank you for taking the time to listen to my presentation. Your attention and engagement have been greatly appreciated.
• Provide Contact Information: Give your contact information, such as your email address, phone number, or LinkedIn profile, in case the audience has any further questions or wants to get in touch with you. It’s possible to say: “Feel free to contact me at any time if you have any other inquiries or would like to continue discussing this matter. Please contact me at [put your info here].”

By following these steps, you can leave a lasting impression on your audience and build a connection with them that goes beyond the content of your presentation. You can find a collection of creative thank you slides for your presentations.

Knowing how to start with a presentation is important to grab the audience’s attention and set the tone for the rest of the presentation. By following the steps mentioned above, you can grasp how to start with your presentation confidently and engagingly, grabbing your audience’s attention and setting the stage for a successful presentation.

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Example Opening Statements

Below are opening statements  our lawyers have given at trial in personal injury and wrongful death cases.

These are actual trial transcripts from court trials, including several multi-million dollar verdicts. We also have a draft opening statement in the text below.

We also have sample motions involving opening statements from plaintiffs and defendants and the PowerPoint presentations connected to our openings. The purpose is to arm you with the tools to make the right choices to give your best possible opening statement whether you are preparing for trial or a moot court presentation.

Opening Statement Examples

Our opening statement examples:

• Plaintiff’s and Defense Opening Statements in an Ankle Fracture Trial
• Plaintiff’s Opening in Medical Malpractice Wrongful Death
• Traumatic Brain Injury Plaintiff’s Opening
• Defense opening (State Farm) Part 1 and Part 2
• Car Accident Plaintiff’s Opening Statement ( click here for the complete transcript of the entire trial )
• Defendant’s Opening #1
• Defendant’s Opening #2
• Medical Malpractice Opening Statement ($10 million verdict)

These example opening statements give lawyers ideas on how to approach a jury trial. Use what works for you and toss the rest.

• Sample closing statements

PowerPoint Opening Statement

Below are PowerPoint presentations from an opening statement in a case we tried where the client was awarded $5.5 million and another where the client was awarded $5.2 million. The first is truncated because we took out much of the good stuff because we do not want to name the doctor.

The PowerPoint had many deposition clips, and we did not wish to put the doctor and his experts videotaped depositions online. In the second PowerPoint example, we sought and received permission from the client to post his material online without redactions.

For the $10 million jury verdict in Baltimore City, the clients — who won a civil justice award from the Maryland Association of Justice — graciously agreed to allow us to put the entire opening statement and PowerPoint #3 online to help other attorneys without any redactions.

• Sample PowerPoint for Opening Statement
• Sample PowerPoint #2

Our lawyers are giving high-tech opening statements that give the jury and the court a chance to understand the evidence. It is very effective in communicating to jurors information in the manner in which they demand it in 2021.

Defense lawyers are now trying to stop us from showing the jury what the evidence will show by filing motions in advance.

• Example  defendants’ motions
• Our response

We usually win this motion without qualification. The law and common sense are ridiculously on our side. But defense counsel is fighting back hard, and plaintiffs’ lawyers have to be ready to show the court what the law is.

14 Tips for Giving an Opening Statement to Plaintiffs’ Lawyers

This thinking is reflected in the example opening statements our lawyers provide above. It would be nice to pretend we invented this format. But our approach is liberally stolen from Don Keenen ( Reptile),  David Ball ( Damages ), and countless others.  

• Speak in the present tense . This method of storytelling keeps the listener interested and creates a real sense of immediacy that is critical to keeping the jury’s attention
• Juries expect a high-tech presentation in 2023. Give it to them. Use technology to show them the evidence. Show the evidence you plan to use: deposition testimony, medical records, documents, etc. Don’t use PowerPoint and just give them an outline.
• That said, please don’t overuse the phrase “the evidence will show.”  (Don’t overuse any phrase.) The time to sprinkle that in is if you are about to say something that you arguably should not say in an opening to throw off an objection.
• Present your story chronologically . Flashing back and forth is great if you are watching A Handmaid’s Tale . But it can be wildly confusing with an oral story. You must win the battle of keeping it simple and educating the jury.
• Don’t write checks you can’t cash. Tell them what the evidence will show. Don’t oversell the case you have .
• Don’t begin advocating until you are more than halfway through your opening. Just give the facts neutrally . You have to develop credibility with the jury before pointing fingers.
• Educate the jurors about the case . Juries appreciate lawyers that provide real information to them that they can use.
• Save your long speech about your gratitude for their service. Jurors want to do their jobs corr ectly and go home. They don’t care about your gratitude, which almost invariably comes off as hokey.  I’m also not a fan of “ladies and gentlemen” because people do not talk that way in real life. Get right to what this case is about.
• How long should your opening statement take? It depends on the case. The key is ensuring every word matters and that you are as streamlined as possible. You must have a clear purpose for every point you make in your opening statement.
• Explain the case to the juror like you would try to explain it to a friend. Save the big words and the pomp and circumstance.
• Have a single sentence theme. If you can’t find a single sentence to summarize your case, you are not trying hard enough. You need to be able to distill a case, even a complex case, down to one sentence.
• Don’t tell the jury you are giving them a road map. No one says, “Oh, goodie! A road map!” Just use this first chance to talk to the jury to tell the story.
• Begin by telling the jury the simple rule that would be applied to the case . Jurors are worried they won’t be able to do their jobs because they won’t understand it. This rule reassures them that there will be a clear road to make their decision. The rule is usually a safety rule .
• Bonus Tip: read this book . Then reread it.

How to Write an Opening Statement

Every lawyer has a different process for preparing an opening. My process for an opening statement is to spend no more than an hour or two writing it out as if I was required to write a transcript of the opening statement. I read it out loud to myself, then make a shorter handwritten outline, never looking back at the original draft.

I never even bring the opening statement outline to court – it is all just a process. When lawyers draft a script and stick with it, their presentation is too canned, and they are no longer having a real conversation with the jury.

The opening statement template below is patterned in part after David Ball’s suggested chronology of an opening statement (with modifications we have made consistent with our practical experience and the specifics of that case).

Example Opening Statement I. Introduction

(Thoughts on how to begin) – the biggest key here is to make the small talk brief and get right to it.

II. What Are the Rules?

The defendant is Maryland Machine Contractors. The testimony you are going to hear is going to be complicated at times. But the rule you will be asked to apply by the judge is a simple rule: Did Maryland Machine build a mechanical system that was defectively designed that led to the death of Cindy Manning?

III. What Did Defendant Do? (opening focuses first on what the defendant did)

In 2019, the defendant Maryland Machine built a machine system at Crawford Sugar Factory. This is an exhibit of what they built. If you have lived in Baltimore, you have almost certainly seen the Crawford Sugar sign at the Inner Harbor. The factory has been here since the ’20s. But the system was redesigned in 2020 and built by Maryland Machine.

The system is in a place called the Wash House. In the Wash House, a hot, chemical slurry is used to convert the sugar that comes out of the fields into the sugar you put in your coffee.

So Crawford Sugar says to Maryland Machine, we want to redo this area of the Wash House, here are some drawings with our idea of how we think it should be built. And Maryland Machine said okay, we will build you a system.

This is the 2-3-8 tank. It holds approximately 5,000 gallons of hot liquid slurry. As a part of the beginning of the refining process, raw sugar is pumped through pipes into this 5,000-gallon tank, where it is combined with lime and carbon dioxide resulting in a hot liquid slurry that contains calcium carbonate. This solution is heated to 160 to 185 degrees.

Now in this tank is raw sugar and these chemicals but also a lot of junk: rocks, wood, debris, you name it. And it all comes down this pipe into this strainer and then gets sent up for more processing.

This is a valve you can turn on and off to stop the flow. So if you want to service the strainer, clean it out, or whatever, you need to close this value.

The strainer needs to be cleaned between three and six times a day. So when they regularly cleaned the strainer, they had to:

• Close this valve, and
• Close this valve over here that is downstream of the strainer,
• Let the slurry drain out of a small elbow valve right here,
• And then there is a little valve at the bottom of the strainer right here, then a small valve at the top of the strainer right here.
• If the slurry has been drained out of the system, the Earth System’s Operator – this job is called – removes the 15-pound strainer cover, pulls out the strainer basket, cleans it out, and starts over again.

That is the normal cleaning process or if a full filter clogs the system.

Now, what if the system was blocked in the pipes instead of the strainer? The operator would not know the difference. This situation creates a risk of the unexpected release of stored energy that could cause injury to employees, which is what happens here.

One night, Cindy Manning arrives at work and found that the system she was working on was clogged. Being a new employee, she calls her supervisor, a gentleman named Joe Rivera. She asks for help. Mr. Rivera asks Henry Taylor to help who in turn asks Mike Foster to assist Cindy in unclogging the system. You are going to have the opportunity to meet Mr. Foster. Foster is an important witness because he is the only living eyewitness to the accident.

Mr. Foster goes and sees – as he was told to expect – that the 2-3-8 Strainer is blocked. So he did what he was supposed to do, what he was trained to do. He shut off all of the valves that could bring about an unexpected release of the hot slurry, and he takes off the lid to the strainer.

So Mr. Foster tries to stick a rod up to clean out the blockage. Then he attempts to squirt some water. Nothing worked. So they stand there talking, trying to figure out what to do next. Suddenly, hot slurry heated to between 160 and 185 degrees comes down on Cindy Manning. She tries to escape, but she falls. When she gets up, she is covered in this hot chemical slurry.

IV. What Were the Immediate Harms? (sticking just to the immediate harm for now).

After six days of unimaginable suffering, Cindy Manning died.

V. Who Are We Suing and Why?

After the accident, Crawford did an investigation as to how the accident could have been avoided. A week later, Crawford issued a report on the accident because they wanted to find out how the accident happened and how it could be avoided in the future.

A lot of smart and qualified people with years of experience looked at this question and concluded that this accident could have been avoided. While I suspect none of you are plumbers, engineers, or pipe fitters, I bet if I gave each of you five minutes with this question, you could figure out how Cindy Manning’s death could have been easily avoided just as the folks at Crawford’s did.

The report said that there should have been a valve right in front of the strainer. And had that been there, Cindy Manning&rs quo;s life would have been saved. That hot slurry would never have come out if Maryland Machine had put a valve in front of that strainer. The minor expense of setting that valve (showing exhibit) in a way that protects Cindy Manning from those hot chemicals.

Now AFTER the accident, Crawford did what should have been done in the first place – they put in the valve that would have saved Cindy Manning’s life. But at that point, it was too late.

You are going to hear more on this from Dr. David Donahue. Dr. Donahue served for 15 years as the chairman of the Machine Engineering department at the University of Maryland. Now, he spends his time working for the Navy in fighting against terrorism. While the engineering needed to fight terrorism is probably a lot more complicated than the issues, in this case,

Dr. Donahue will tell you that it is not at all complicated, the need for this valve was a simple thing that anyone should know. Dr. Donahue is also going to talk to you about pressure gauges and how cheap they are to install and how they would have helped provide information that would have prevented her death.

You are also going to hear from Lee Tompkins. He is going to tell you the same thing as Dr. Donahue – that putting a valve here before the accident was common sense that any reasonable plumber or installer should have known.

You are also going to hear from Dr. Henry from Johns Hopkins. He is going to tell you that this accident at Crawford caused Cindy Manning’s death. He is also going to tell you that it does not take much of this slurry on your body to cause grave pain and, ultimately, death.

You are going to hear from an economist who is going to tell you what Cindy Manning’s lost wages were over the rest of Brenna’s life.

You are going to hear from Cindy Manning’s family. They are going to give you an idea of what her death was like.

Finally, and for your purposes, most importantly, you are also going to have the opportunity to hear from Michael Foster, the only living witness of the accident.

VI. What is Wrong with the Defense? (Before Coming to Court, What Did We Have to Make Sure of First?)

Crawford Sugar’s defense is very simple: Michael Foster, the man who is the only living eyewitness to this accident, is a liar. That is their case and it is illustrative of how they see these facts. Under almost any scenario you can imagine, putting this obvious valve in saves Cindy Manning’s life.

There is only one theory that can be offered to argue that putting in an additional valve wouldn’t have made a difference because one of the employees was misusing the equipment. So here is the theory you are going to hear: Mike Foster chose to use a dangerous procedure in his effort to clear the elbow and the strainer.

After the accident, Crawford does an investigation. And they issue a report. And the report essentially says that it was the operator’s fault. But let’s take a look at this system. I don’t think any of you are plumbers, engineers, or pipefitters. But if I give you the project of how you isolate risk from this elbow when working on this strainer, I’ll bet all of you would figure it out within 5 minutes. Put a valve right here. Then you can safely work on the strainer.

That valve would solve two problems. One, it would protect against the risk of the elbow. Second, it would protect against any problems with this valve here. This valve, called a foot valve, is closed with a chain. You need to know that the stem is closed by looking at it visually. And on the chance that something is stuck in the valve, it will seem closed when it is not closed. But there was no valve here before the accident that took Cindy Manning’s life. But Mike Foster did not do that. He will testify at this trial and tell you exactly what he did.

VII. Cindy’s Death

They take Cindy to the Johns Hopkins Bay View Burn Center. It is Friday, July 28, 2019. She is suffering from first, second, and third-degree burns that are made worse by the horrible chemicals in the slurry.

When her sisters arrive at the hospital, they find their sister Cindy in tremendous pain. Her sister Megan Jones notices that huge pieces of skin are hanging off her body. You would think that they would give her immediate pain medication but they could not give her anything for the pain initially until they were able to ascertain exactly what kind of chemicals were in the slurry.

The next day, she was able to get pain medications but they were not having much of an impact. She’s put in this special bed for burn victims that make you feel like you are falling so Cindy feels compelled to move, making her burns worse.

So she just lies there in bed, in great pain with an incredible desire to move around. In fact, the desire to move was so powerful that Cindy had to be held down with restraints. She’s burning up, she’s dying of thirst because they cannot give her water, and now they have to restrain her.

You hope when you go to the hospital you get better. Cindy Manning got worse and worse. On Monday, she was with her sister and had an itch on her face, she scratched it and a huge chunk of her skin came off. Because she was in so much pain, her sisters ask the doctor to give Cindy more pain medication. The doctor tells them that if they give her any more morphine, she might forget to breathe.

On Tuesday, the doctors operate on Cindy to try to save her life. The next day, Tuesday, the nurse comes to take her to surgery. The process of moving Cindy is so painful. She resists and it takes several nurses to hold her down. But the doctors tell Cindy’s family that she will be in a virtual coma after the operation because of a number of painkillers and sedatives they were going to give her. This brings some relief to the family because she has been suffering so much.

Unfortunately, after the operation, Cindy is wide awake and in more pain than ever. She has tubes running down her throat,. The IV has been placed into her neck because they can no longer find an adequate vein anywhere else on her body. Her blood pressure becomes elevated. They take her off any pain medication.

So her pain that was unbearable now rises to a new level. And the fluids they are pumping into her now go directly to her tissue. Her whole body swells to the point where her nose splits apart. She is biting so tightly on the breathing tube that the nurse has to tell her to stop or she will lose her oxygen supply.

At some point, she is becoming unrecognizable to her family because of the swelling. She realizes she is going to die and refuses to see her daughter, not wanting Deanna’s last memory to be of her mother this way. By Thursday, her once healthy organs begin shutting down one by one. Her last words are, not surprisingly, “It hurts.” And, mercifully, she dies.

VIII. Conclusion

This one I never bother to plan because I think the conclusion comes straight from the heart – so I don’t even plan to plan. But I read David Ball on Damages (now “Damages 3”) before every trial and I tell them how much money we are seeking (although there are now differing schools of thought on this in 2021 with the tide beginning to turn back to not giving a damages number in opening statements).

Frequently Asked Opening Statement Questions

How do you write an opening statement?

You write an opening statement by crafting a story. People understand stories. You have to tell them the story of the case. For a plaintiff’s lawyer, you have to tell the story in such a way that a jury can conclude on their own that the defendant is responsible for all of the victim’s harms and losses.

Above, we provide example opening statements and a sample outline of an opening that follows the format we use in most cases.

Elsewhere on our website, you can read sample opening statements that we have written.

How long should an opening statement be?

Good lawyers calibrate the length of their opening statement to the expected length of complexity of the material. It is a delicate balance. In a complex medical malpractice case, our lawyers usually shoot for 30 minutes (and it usually bleeds into 45 minutes). In a car accident case where the issues are not complex, 20 minutes will almost always be sufficient.

The key is not to waste words. Every single thing you say to the jury in opening should be calculated to get your message across without wasting their time.

How do you start an opening statement?

Many lawyers begin their opening by introducing themselves, profusely thanking the jury, and trotting out the old saw that “An opening statement is not evidence but just a road map of how you expect the puzzle pieces to come together, blah, blah, blah. This is the advice you get when you research “How to write an opening statement” and it is plain wrong.

This is the apex of juror attention. Use it. Before we began with our theme of our case. Today, we use a less adversarial approach because we have not established enough credibility with the jury to begin arguing. Instead, we tell them the most important rule in the case that they need to use to reach a verdict.

If you are giving a civil opening statement, you need to explain early the burden of proof in a civil case.  Jurors are so used to beyond a reasonable doubt.  Focus groups on this issue are mind-blowing.  A good lawyer sets this clear and straight from the beginning.

Are there limits on what lawyers can say in opening statements?

Lawyers are given great latitude when giving opening statements in personal injury cases. But lawyers must have a reasonable belief in the admissibility of the evidence they present in an opening statement.

• Get more opening statement FAQs

More Information About Handling Opening Statements and Wrongful Death Claims

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WTO / Legal / How to Write an Opening Statement (18 Best Examples)

How to Write an Opening Statement (18 Best Examples)

In a courtroom setting, an attorney usually makes an opening statement that outlines the facts about the case to the presiding judge and jurors. It is also known by alternative terms, for example, debate or mini-essay. The plaintiff, defendant, or their representative can present it. The plaintiff (the party who files the case and bears the burden of proof) presents the statement first, followed by the defense team. It sets the stage for the trial and helps the attorneys frame their arguments and evidence coherently and compellingly. It should serve as a road map for the trial or fact-finding proceeding.

The state of Illinois indicted Mr. Karl Carter for fraud. The defendant was awarded a tender to supply 1,000 hospital beds to Illinois General Hospital by October 31, 2022. The conditions were that three-quarters of payments amounting to $100,000 were to be paid before delivery and the remaining balance after completion of the project. As per the agreed-upon conditions, a substantial portion of the payment, totaling $100,000, was to be made before the delivery of the beds, with the remaining balance to be paid upon project completion. The initial payment was duly made, fulfilling our obligations. However, it has come to light that the defendant has failed to fulfill his end of the agreement. Only 400 beds were supplied, citing increased production and transportation costs. To compound matters, the defendant has audaciously demanded additional payment, contrary to the initial agreement. Such a demand is not only unjust but also a violation of the principles upon which this contract was formed. I am Harvey Buck, representing the Illinois healthcare procurement committee. I request that the court intervene and hold the defendant responsible for civil charges against them.

This article discusses an opening statement, its importance, and the basic information that should be included before a lawyer presents it in court. It also deliberates on tips for developing a compelling one and provides examples for that. 

Why is It Important in a Trial?

It holds great significance in legal proceedings, as it serves as the introduction to a case. Its primary purpose is to provide an overview of the case to the judge or jury, outlining the main arguments and evidence that will be presented. So, it is an integral component of any trial. 

Below are reasons why it is important in legal proceedings:

Establish the context for the trial

The opening statement introduces the parties to the legal proceeding, including the plaintiff, the defendant, and their representatives. It also introduces the nature and type of the case—civil or criminal. It is also an opportunity to create a positive impression on the jurors. 

Frames the issues

A well-crafted mini-essay should offer context to each party’s claims. This involves stating the issues at hand and providing an overview of factual evidence, background context, legal theories or arguments, and key details that will be presented to prove why their case is justified. 

Establishes credibility

The introductory statement is meant to demonstrate the attorney’s credibility by showing that they understand the legal reasoning behind their case and can present a strong argument. It should reflect the qualifications and competencies of the attorney outlined in their resume . Also, it is meant to gain the jurors’ trust and confidence if it can clearly demonstrate the argument from the client’s perspective. 

Provides a roadmap for the trial 

Lawyers use it to communicate the evidence that will be used and the format in which it will be presented. It can name the witnesses that will be called to the stand and any supporting documents that will be referenced. This may include extensive research and interviews to identify credible witnesses and facts about the case. Once the fact-finders understand the framework to follow, they can collect information throughout the proceeding and make the best decisions for each case. 

Increases persuasion

The debate should be adequately engaging to try and shape the jurors’ views and shift their stance to the best-case scenario for the client. An engaging statement has the following properties: clear, factual, narrative, and non-argumentative. The effectiveness of persuasion can significantly impact the overall trajectory of the case and contribute to a successful outcome for the client.

Lawyers may incorporate visual aids such as slides or images in it. According to research, visual aids increase jurors’ engagement and comprehension. Visual aids are efficient tools for persuading the jury and demonstrating how events occurred. However, the visual elements must be relevant to the case, simple, and easy to understand.

Free Templates

Opening Statement Vs. Closing Statement 

An opening sentence offers the attorney an opportunity to mention the theme of the dispute and which evidence and testimonies will be presented in support of the client’s argument. It aims to make it easier for the judge or jury to comprehend the relevance of any evidence presented to the overall dispute. 

Contrary to this, a closing statement allows counsel to present arguments on the merits of any evidence presented by both parties. It is given at the end of the trial to create a lasting impression. It may include hypothetical analogies, references to laws, key evidence, and comments on the witnesses’ credibility . Also, it can state the judgment that the counsel believes the court should make based on the evidence presented. Lastly, it can make a final appeal to the jury to favor the person being represented (the plaintiff or defendant).

Below are examples in different cases:

Criminal trial

Opening sentence example.

Ladies and gentlemen of the jury, today we embark on a quest for truth and justice. The prosecution will present evidence that will demonstrate beyond a reasonable doubt that the defendant, Mr. John Roberts, committed the heinous crime he stands accused of. Through eyewitness testimonies, forensic analysis, and compelling evidence, we will reveal the sequence of events that led to the victim’s tragic death and the defendant’s direct involvement. You will hear from witnesses who saw the defendant at the scene of the crime, and experts who will shed light on the compelling physical evidence linking him to the murder. We ask you to keep an open mind and carefully evaluate the evidence presented, as we seek a verdict that reflects the truth and ensures justice for the victim and their grieving family.

Closing argument example

Members of the jury, you have heard the evidence, testimonies, and arguments presented throughout this trial. The facts have painted a clear and undeniable picture: the defendant, Mr. John Roberts, is guilty of the crime charged. The witnesses have bravely come forward and shared their accounts, their memories etched with the harrowing events they witnessed. The physical evidence, meticulously analyzed by experts, has left no room for doubt. The puzzle pieces fit together, revealing a chilling narrative of the defendant’s actions. It is now your solemn duty to deliver a verdict that upholds justice, that holds the defendant accountable for his choices and provides solace to the victim’s family. We urge you to render a verdict of guilty, for it is the only just outcome in light of the overwhelming evidence and the pursuit of truth.

Estate dispute case

Opening statement example.

Your Honor, esteemed members of the court, we are here today to address a grave injustice concerning the denial of our client’s rightful claim to the estate left behind by her late husband. Our client, as the surviving spouse, should rightfully inherit the assets amassed by her husband during his lifetime. We will present compelling evidence, including a legally binding will that unequivocally designates our client as the sole beneficiary. Our aim is to seek justice, honor the wishes of the deceased, and ensure that our client receives the inheritance she is entitled to.

Closing sentence example

Your Honor, members of the court, we have reached a critical point in this trial where the fate of our client’s rightful claim to the estate hangs in the balance. We have presented clear and compelling evidence, including a legally binding will that unambiguously designates our client as the sole beneficiary. We must honor the intentions of the deceased and provide our client with the financial security and peace of mind she deserves. We implore you to carefully consider the evidence presented and render a just decision that upholds our client’s rightful claim to the estate.

Civil plaintiff trial

Your Honor, esteemed members of the jury, today we bring before you a case that revolves around the fundamental principles of justice and accountability. Our client, [Plaintiff’s Name], has suffered significant harm and injustice at the hands of the defendant, [Defendant’s Name]. Through compelling evidence and expert testimonies, we will demonstrate that the defendant’s negligent actions have caused direct harm to our client, resulting in physical, emotional, and financial damages. We seek not only compensation for our client’s losses but also to ensure that the defendant is held accountable for their actions. We ask you to carefully consider the evidence presented and deliver a verdict that upholds the principles of justice and provides our clients with the restitution they deserve.

Your Honor, members of the jury, as we approach the conclusion of this trial, we urge you to reflect on the evidence presented and the significant harm our client has endured due to the defendant’s actions. Our client’s life has been irrevocably changed, and it is essential that justice is served. The evidence overwhelmingly supports our claim that the defendant’s negligence directly caused harm to our client, resulting in physical, emotional, and financial hardships. We implore you to stand on the side of justice, hold the defendant accountable for their actions, and award our client the compensation they deserve. By doing so, you will send a powerful message that negligent behavior will not go unchecked and the rights of innocent individuals will be protected under the law.

Child custody case

Your Honor, esteemed members of the court, today we come before you to address the critical issue of child custody in this case. Our client, [Client’s Name], firmly believes that the best interests of the child lie in their care. Through compelling evidence and testimonies, we will demonstrate that our client possesses the qualities, resources, and nurturing environment necessary to provide a stable and loving home for the child. We will present evidence that highlights the positive impact our client has had on the child’s well-being and development. It is our utmost priority to ensure the child’s safety, happiness, and overall welfare. We ask this honorable court to carefully consider the evidence and make a custody decision that serves the best interests of the child.

Your Honor, members of the court, as we conclude this child custody case, we ask you to reflect upon the evidence presented and the well-being of the child at the center of this matter. Our client has consistently demonstrated their love, devotion, and commitment to providing a stable and nurturing environment for the child. The evidence overwhelmingly supports the notion that our client is the best fit to assume primary custody and make decisions in the child’s best interests. It is crucial to consider the child’s emotional and developmental needs and ensure their continued well-being. We trust in this court’s ability to discern the truth and make a custody decision that safeguards the child’s future and promotes their happiness and growth. We urge you to grant our client the custody rights they rightfully deserve.

Anatomy of an Opening Statement: The Basic Information

An excellent initial sentence states what the attorney intends to prove, the framework to use, and events or facts supporting the client’s argument. It should be structured rationally to make it easy for the jurors to understand how the trial will be conducted. This means each mini-essay will vary from situation to situation.

However, each one has the following components: 

Introduction 

An appropriate introduction introduces the counsel, their client, the case theory, and the objectives of the trial. This segment is meant to build rapport with the jurors and inform them briefly about the case.   

The attorney captures the audience’s attention by providing a compelling or intriguing statement related to the case. This can be a fact, a question, or a story that piques interest.

Explanation of the case 

The introduction should also discuss the details of the dispute. The client’s perspective on the case should clearly and comprehensively emerge in this segment. By providing a clear and concise summary of the factual background, the attorney aims to ensure that the judge or jury has a solid understanding of the case from the outset. This overview acts as a foundation upon which the attorney will build their arguments and present supporting evidence to support their client’s position.

Explanation of how the evidence supports the client’s case 

The attorney not only provides an overview of the case but also previews the evidence that will be presented to support their arguments. This may include witness testimonies, documents, expert opinions, or any other relevant evidence. By highlighting the evidence, the attorney aims to give the judge or jury a glimpse into the strength and credibility of their case. This helps to set expectations for the evidence that will be presented throughout the trial and allows the attorney to establish a persuasive narrative that supports the client’s position.

Witness identification 

If witness statements are to be presented in court, it should indicate the number of witnesses and their profession. They may mention the key points they expect these witnesses to testify about, providing a glimpse into the evidence that will be presented. By highlighting the witnesses and their anticipated testimony, the attorney aims to establish credibility and build anticipation for the upcoming testimonies.

Conclusion 

In the conclusion, the attorney summarizes the main points presented, reiterates the central theme of their case, and delivers a persuasive statement that sets the tone for the remainder of the trial. This concluding part aims to leave a lasting impression on the judge or jury by reinforcing the key arguments and emphasizing the strength of the attorney’s position.

By restating the central theme and making a compelling statement, the attorney seeks to create a sense of conviction and persuade the fact-finder to view the case from their perspective. The conclusion plays a crucial role in shaping the overall narrative and guiding the perception of the case moving forward.

Tips for Developing It Effectively

As illustrated earlier, a well-written mini-essay has a substantial impact on persuading a judge or jury. Below are tips on how to write an effective opening statement for your case:

• Prepare the debate to reflect the theme of the case so that it can appeal to the different qualities or personalities of the jurors. Also, having a theme enables you to develop a consistent and compelling message and organize evidence rationally. A good theme should grasp the jury’s attention and be memorable. 
• The first sentence should be impactful. If you start strong, you will likely grab the jury’s attention and influence the rest of the trial. 
• Information should be organized in an orderly and rational manner. This makes it easy for the jurors to follow the argument.
• Use the initial statement to demonstrate your knowledge of facts, accuracy, sincerity, and confidence in the evidence. These qualities will establish your credibility and persuade the jury.
• Be confident and likable; the storytelling techniques can persuade the jurors to favor your client. Other techniques include expressions and gestures. Such techniques help create an emotional connection with the audience.
• It should not be aggressive. It is primarily meant to be informative and persuasive to guide the court on the dispute between the parties and what each party will present to prove their case. 

Opening statements will greatly vary depending on the party presenting them, its intended objectives, and the nature of the fact-finding proceeding.

Below are examples of these sentences:

Defense statement example

This is a debate presented by the defense team. It provides alternative explanations for the referenced occurrences, challenges witnesses’ credibility , and highlights weaknesses in the prosecution’s case. It aims to persuade jurors of the client’s innocence. 

Mr. Harry Sendoff is wrongfully accused in this case. He bought the car months after the bank robbery he is accused of being part of. The vehicle was bought from Hybrid Motors under an as-is bill of sale to be presented. The title and vehicle registration ID will also be produced to show the date when the title was transferred. We hope that he will be acquitted with the indisputable evidence provided.  

Prosecution statement example

A prosecution mini-essay indicates the elements of the crime and presents key evidence, witnesses, and legal grounds for the defendant’s guilt beyond a reasonable doubt. It aims to persuade the jury of the defendant’s wrongdoing and justification for prosecution.    

This is a case of employee assault. Barry Miles has been an employee of Jerry Sanders for four years. CCTV footage shows multiple assaults by Mr. Sanders on multiple occasions. Mr. Miles feared reporting the crimes as he was threatened with being fired. We hope the court finds Mr. Sanders guilty of assault and blackmail and orders him to pay $100,000 in damages. 

Mock trial statement example

A mock trial simulates or hypothesizes real events that led to litigation. So, its debate should provide a compelling narrative that accurately depicts the parties’ actions or events in the case. 

This is a case of theft. Mrs. Sharleen Hides’ purse and phone were stolen by Mr. Barry Button through snatching, and he fled to the BigYellow Store. The phone was traced and found to be in Mr. Button’s possession. Multiple witnesses can attest to this fact and will be called to the stand. We hope the defendant can be found guilty and convicted, or pay a compensation of $5,000. 

Mediation statement example

The statement for a mediation case typically begins by defining mediation as a voluntary and confidential process in which parties come together with the assistance of a neutral mediator to resolve their disputes. Mediation is based on open communication, active listening, and mutual understanding, aiming to facilitate dialogue and find mutually satisfactory solutions.

It provides an opportunity for the parties to express their perspectives, identify common ground, and explore creative options to resolve their differences without resorting to litigation. It emphasizes the importance of cooperation, respect, and the willingness to engage in productive discussions to achieve a mutually beneficial outcome.

Good morning/afternoon. My name is [Your Name], and I represent [Party Name]. With me is [Co-Counsel’s Name], and together, we will guide you through this mediation process. We are here today to resolve our dispute fairly and efficiently. Through constructive dialogue, we aim to find a mutually beneficial solution that addresses both parties’ concerns. Let us approach this process with an open mind, respectful communication, and a willingness to explore creative options. Our goal is to restore or enhance the relationship between the parties while reaching a fair resolution. Thank you.

Arbitration statement example

In an arbitration proceeding, which is a type of alternative dispute resolution, the opening statement acts as an introduction to the case and establishes the framework for the arguments and evidence that will be presented. It serves as an opportunity for the representatives of the parties to provide a concise overview of the dispute and its main issues, while also outlining their desired outcome or objectives.

Its purpose is to capture the arbitrator’s attention and ensure a clear understanding of the parties’ positions, ultimately guiding the subsequent proceedings toward a fair and impartial resolution.

Good morning/afternoon. My name is [Your Name], and I represent [Party Name]. With me is [Co-Counsel’s Name], and together, we will present our case before the arbitrator. We will diligently present evidence, testimonies, and legal arguments to support our position. Our commitment is to fairness, integrity, and professionalism throughout this process. We trust the arbitrator’s expertise in making a reasoned decision based on the facts and legal principles presented. Thank you.

Frequently Asked Questions

The length of the mini-essay will depend on the complexity of the case. Additionally, in some jurisdictions, there are restrictions on its length, while in others, the judge has discretion in determining the appropriate length. However, most statements will last between 10-45 minutes. 

Attorneys are restricted to providing facts they intend to prove and admissible evidence only, rather than making legal arguments or drawing conclusions. Lawyers must also respect the presumption of innocence, particularly in criminal cases, and avoid making statements that assume the guilt of the defendant. It is important to avoid using language that could unduly influence the jury. Moreover, attorneys should only discuss admissible evidence that has been properly introduced in court, following evidentiary rules. Familiarity with the specific rules and guidelines of the jurisdiction is essential to ensuring compliance with the limitations imposed on opening statements.

Attorneys should focus on presenting their own case rather than attacking or criticizing the opposing party. The focus should be on presenting their own evidence and arguments.

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