resume personal brand statement examples

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How to Write a Personal Brand Statement for Your Resume

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If, as the wise adage goes, people don’t quit jobs, they quit bosses, then it should come as no surprise to learn that bosses don’t hire qualifications, they hire people.

When a company advertises for a position, they’re not simply looking for a set of skills. (Otherwise, they would’ve advertised for a robot). They’re looking for a human with a pleasant personality, a certain set of values, and the right attitude to add value to the company team.

And to find that right person, employers look to one specific place on a resume: your personal branding statement.

Personal branding is the packaging of your values, goals, and experience in a way that shows what unique solutions you can offer an employer.

Done right, your personal brand statement can make your resume stand out from the pile of sameness that floods your potential employer’s desk and put you first in line for that interview call everyone’s holding their breath for.

Why Most Resume Statements Don’t Work

How many times have you read the following phrases before, or something painfully close? 

• “energetic and ambitious individual" 
• “self-motivated and dedicated professional” 
• “works well under pressure” 
• “organized and detailed-oriented”

Many times, correct? You may even have a couple of these bland phrases decorating your own resume.

Now imagine how many times employers read these same commonplace phrases when sifting through hundreds of CVs looking for that special person for their company. And imagine also how un-special everyone sounds!  

The problem with these phrases is that they’re too general to be meaningful. In an attempt to describe themselves in a way that pleases everyone, most job candidates end up using generic phrases that appeal to no one because they communicate nothing fundamental about the person behind the resume. 

In order to craft a memorable and unique personal brand statement for your resume that shows employers why they should hire you (and not just your skills), you’ll have to dig deeper than superficial adjectives and communicate your true essence—briefly but convincingly.

3 Steps to Crafting a Memorable Resume Personal Statement

The trouble with crafting a unique and specific personal branding statement is that it can’t be formulaic. And so there’s no precise formula that everyone can follow.

Nevertheless, there are three basic elements that every successful personal resume statement should incorporate. These are the core consideration points for writing a unique and memorable statement about yourself:

1. Professional Values

Values play a big role in how we function in the world and in the decisions we make. None of us can work for very long in an environment that contradicts our core values.

If, for example honesty is one of your highest values, then you’d be miserable working for someone making money through deceit and manipulation.

What are your top professional values? What kind of conditions and environment allow you to perform your work at the best of your abilities and with the greatest happiness?

Do you value challenges in your work or a laid-back approach? Do you need creative freedom or do you perform best under guidelines? Do you value a strict timeline or are you better working with movable deadlines?

Write down a list of the values that you consider important, and then pick the one or two values that matter most to you. What value could you not work without?

There’s no right or wrong answer here. The important thing is to understand your true values so you can project them in your statement. If you do so successfully, you’ll appeal to employers who respect your values and can offer you a position where you feel fulfilled and appreciated.

2. Professional Goals and Aspirations

Finding a new job isn’t just about the present moment. Job seekers (not to mention employers) hope for a position that will last a few years. How would you like your career to progress in those few years (and beyond)?

Do you aspire to become the head of your department one day? Are you hoping to switch departments at some point in your career? Are you willing to be flexible with the tasks you perform or do you want to specialize on a very particular section of your industry?

Your professional aspirations directly speak to the value you can bring to an employer, and not just immediately, but also in the long run. A person who hopes “to manage the company’s creative department in the near future” appears much more valuable to a potential employer than a general “ambitious and energetic individual.”

Ambitious and energetic towards what end? Show potential employers how your specific professional goals and aspiration can benefit them in the future and they’ll be much more willing to give you a chance to get there.

Where do you see yourself in 5 years? What about in 10 years? What would you like to achieve professionally?

3. Past Experience In Relation to Your Goals and Values

Your resume will provide the details of your professional experience. What you want to do in your personal branding statement is showcase how specific past experiences reflect your core values and future goals.

Anyone can say that they’re creative, or organized, or ambitious, or systematic, or communicate well—but where’s the proof?

Think back on your professional career and pinpoint the moments that show how your creativity, timeliness, leadership skills, or your philanthropic nature added value to your past employers. What did you specifically accomplish in each situation that could have also benefited your future employer?

Resume Personal Brand Statement Examples

With your notes from the three steps above in front of you, you’re now ready to start putting together your personal brand statement. Although there’s no formula for a brand statements (because formulaic statements would defeat the purpose of personal branding), the important key to remember is that your resume personal statement should weave together all three of the elements we’ve uncovered in our exercise above.

To give you ideas on how you can structure a winning personal brand statement, let’s look at some personal brand statement examples and how they use each of the three elements:

Web Developer with extensive experience in wireframing and coding interactive websites and mobile apps for the startup world with a number of remote teams, who enjoys the fast-paced environment of the tech industry and being part of pioneering teams.

Values : Working remotely and being challenged. Goals : Work with innovative creative teams. Experience : Built websites and apps for startups working off site.

Having worked as a senior graphic designer for the last 7 years in ad agency organizing major campaigns and designing for multinational clients, I’m looking to offer my strong leadership skills to an innovating team working on cutting-edge design.  

Values : Design innovation and experimentation. Goals : Department/team leader. Experience : Agency world and campaign organization.

Having studied photography and video editing, I bring a unique understanding to my current work as a freelance animator for educational companies. As a strong communicator, I enjoy working on projects with deeper messages and strong morals.

Values : Communication and moral education. Goals : Switch departments from video editing to animation. Experience : Freelance projects and educational material. 

What’s Your Personal Brand Statement?

It’s your turn now to construct a succinct and powerful personal brand statement that will make you stand out from the competition and capture the attention of potential employers.

Consider these resume personal statement examples to work on putting together your own. Ask yourself how you'll weave your values, goals, and experience into a succinct and powerful personal brand statement for your resume? Give it a go in the comment section below!

We have a number of  professional resume templates  available for purchase on GraphicRiver—with advanced branding features and pro designs.

Editorial Note: This content was originally published on January 5, 2016. We're sharing it again because our editors have determined that this information is still accurate and relevant.

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How to Write a Resume Personal Statement

What is a resume personal statement?

A resume personal statement expresses who you are, where you’ve been, and sometimes where you plan to go next right at the top of your resume.

Everyone has different circumstances, so the personal statement helps to orient a potential future boss in terms of what they are about to read in the resume. Think about what you would like to share that matters to you. This space is particularly useful if you are changing industries, coming back in to the employment market or looking for a promotion. Your shop window starts here. The personal statement may be the only thing than an employer reads.

The resume personal statement hooks in a reader, influencing them to read more. So, how do you write a resume personal statement that is both natural and grabs an employer’s attention? Offer them a brief insight into who you are and why you would be a fantastic hire. So what do you write in a personal statement for a job?

This guide will cover:

• The basic formatting of a personal statement: How to tailor your personal statement to give you a competitive advantage
• Personal statement examples you should (and shouldn’t) use
• Practical steps for getting started on your resume personal statement

The personal statement format

The personal statement is a short paragraph that sits right below your contact information at the top of a resume. It sums up your experience, goals and skills with confidence. Think of your resume’s personal statement like an extended tagline for your career. A resume personal statement should include:

• Between 50 and 200 words in 3 - 4 sentences
• Your title or function, for example “Junior developer” or “Passionate hospitality manager”
• An opening hook
• Soft skills and hard skills
• Impressive facts and stats
• Your short and/or long-term goals
• Job-specific slant for the position you’re applying to

This may seem like a lot to cram into 200 words but perfecting your elevator pitch shows that you have a firm grasp of why your experience, goals, and skills make you the perfect fit for the job. Go all out to make this as fitting for each role as possible. Too often candidates come up with what they see as the perfect introduction to them and forget about how a hiring manager for each specific role might read it. Be flexible with the personal statement. It might not present the very best version of you - it should present the best version of you for this particular role.

This brief introduction is only a short piece of text, it is not disruptive and in many cases even serves as a welcome addition to what is otherwise a dry and impersonal document. It should be clear to you by now how we feel about the personal statement: Include it, especially because it allows you that bit of creativity that may make all the difference. Adopt a coversational tone and consider using the first person for these few lines. Third person (past tense) is standard for resumes, but if you want to go personal, this is where to do it.

How do I start my personal statement? How do you not start a personal statement? Even with a personal statement of 3-4 lines, sometimes the first sentence is the hardest. Even the first few words can have a disproportionate effect on how your personal statement is viewed. Your starting "hook" should make your fit with the role clear and specific. Use an example that is as unique to you as possible - you have to make your future employer sit up and pay attention. The first word of your personal statement should never be "I" - a great resume explores the potential of a common partnership and should not be a uni-directional monologue.

Align your resume’s personal statement with the job description

The hiring manager delicately chose every word in their job description. Gather clues from its tone, which skills they highlight, and any hints that point toward their dream employee. One of the top resume tips from HR managers is to include relevant keywords specific to the job posting itself as well as the actual wording of the job title .

What would this job description look like in 3 - 4 sentences? What keywords, skills, and tone would the job description have?

While still sticking to the facts about who you are and your experiences, your resume personal statement should highlight as many similarities with the job description as possible. When the hiring manager reads the first few sentences in your resume, they feel like you are exactly the person they were describing when they wrote the job description.

Position of the personal statement

Recruiters still prefer to see a candidate's personal details at the top (or running along a column on either side) of the resumes that cross their desk. This allows them to quickly search through the resumes that Applicant Tracking Systems have sorted into their virtual “yes” pile. You do not want your (relatively modern) personal statement to get in the way of this tradition. 

The best place to put your statement is after your personal details (if they are at the top) and before your employment history section. Remember that the length of your resume is important. If you have already been very selective and cannot possibly leave out any more information and if adding your personal statement means your resume spills over onto a third page, you may consider not including your statement for the position in question. This ensures you comply with the unwritten rule that a resume should not be longer than two pages.

What is a good personal statement length? 200 words is the maximum suggested length, but if you go with one powerful sentence that you want the hiring manager to remember for the rest of the interview process, then why not? Less is more, but you have to be confident in your application to go with this option.

Plan to write your resume personal statement last

Instead of getting stuck at the beginning trying to write the perfect statement, skip this section and jump right into your employment history first. Once you’ve added your relevant work experiences, take a look at your keywords, phrases and skills from your past positions.

Your complete work history and the job description for the job you want are the foundations for your personal statement. By writing your resume personal statement last, it should be easier to get started once you have the right inspiration.

It might be the case that you leave a certain number of lines for the personal statement on your resume and write an individual statement for each role. You will often have a public version of your resume that is accessible on job boards (etc), so there should still be an "ideal" personal statement version.

How do I write a resume from scratch? While it is good advice to write the resume personal statement after your have written the resume itself (giving your brain a chance to ponder your true highlights), starting writing a resume is a mammoth task in itself. There are many useful pieces of advice when sitting down to write a resume, but for me, the key is to think about the reflecting the combination of what you are good at, what you enjoy and how those things will contribute to the direction of your career. For sure, be honest about your experience, but there has to be a creative flavour of ensuring that your past adequately reflects where you want to go.

Check out resume personal statement examples

Before you dive into writing, get a sense for different rhythms and layouts by checking these resume personal statement examples. How do you write a good personal statement?

Let's start with the basics. Since every person is unique, all personal statements should be unique too. You should, therefore, resist the urge to (largely) copy someone else's existing statement. This is the only spot on your resume to let your voice be heard, so try to write something that would prompt a friend to exclaim, “That sounds like something you’d say!” while, of course, keeping it professional.

Example. Innovative Executive Assistant with 10+ years of experience with global financial firm assisting a team of three C-Level directors. Expertly coordinate travel, manage large-scale expense reports, and streamline communication and calendars across departments..Seeking an Executive Assistant role with the Resume.io team to expand my office management career and thrive in an environment that requires independent problem-solving skills and focus under short deadlines.

The example above does the following things:

• States their title in the first sentence
• Includes specifics such as team size and duties
• Succinctly sums up major responsibilities and skills
• Highlights hard skills—experience arranging travel and expense reports—as well as soft skills—grace under pressure, attention to detail and communication.
• Specifically tailors the final statement with the company and/or job description

Here are a few more resume personal statement examples:

Experienced Digital Marketing Manager with five years of expertise in heading up a global firm. Increased inbound leads by 500% and raised online sales from 100,000 annually to over 2 million in a three-year period. Looking to grow career by applying skills to the Resume.io marketing team.

Straight to the point and accomplishment focused, without the use of “I”. Now let’s look at a less effective example:

I have worked as a Digital Marketing Manager for five years. During this time I have been an important and hard-working member of the team and showed my ability to work under pressure to deliver on company targets. I am looking to bring my skills to a new role in digital marketing.

Generic and ignores accomplishments. Also, too many uses of “I” in a passive voice.

Next is an example of a personal statement that focuses more on career objectives . A career objective can be used as a way to get across your skills and experience, without the personal bit. It’s a good option if you’re an entry-level candidate or college graduate without a lot of experience in the industry you’re applying for. The idea is, because you don’t have the relevant experience to talk about, you pull skills and experience from other areas of your resume so you can show you have what it takes.

Keep your career objective brief — 2-3 sentences max — following the same rules as the personal statement.

Content writer with three years' experience in a large e-commerce company. Delivered content that grew brand social presence to over 700,000 across three channels and improved email open rates by 48%. Looking to further career by joining the Resume.io as an SEO Executive.

See how it uses transferable skills? Combining these with numbers makes them all the more impressive.

And a less effective resume personal statement example:

I am a content writer looking to secure a role as an SEO Executive. While I have no experience in this field and am a dedicated individual and a keen learner. My enjoyment of how search engines work will help me excel in your company.

There’s not enough here to capture attention and it doesn’t sell transferable skills. Whichever type of opening statement you go for, if you have numbers to show, make them count.

Writing your personal profile resume

Always write the first draft of a personal profile resume without editing. Don’t worry about length or word choice in the first pass. Brag about yourself, be proud of your accomplishments , and add in all of your most impressive stats.

Some of the best writing happens without editing too soon, so don’t worry about sounding over the top or egotistical, that’s what editing your personal profile resume is for. If the goal is to get 3 - 4 perfect sentences, it’s likely your first draft will be closer to 6 - 8, maybe even longer. Then consider which parts are closest to helping you get the job and cull the rest. It might seem brutal, but brevity is critical at the top of your personal profile.

Polish your personal statement and experiment

Once you’ve narrowed your focus, use the following questions to help you review your work and edit your statement:

Is my first sentence clear and concise? The opening line should state your position and use strong, enthusiastic language to hook in the reader. It often includes years of experience as well.

Is it direct opposed to passive? A strong sense of self comes through in a personal statement. Instead of sentences that begin with “I believe I am…” or “I enjoy…” be bold. Get right to the point and take ownership of your skills.

Does it include objective information? For this one, try to get inside the hiring manager’s mind. If you were filling this role, what boxes would you need to check off? The second and third sentence often include specific skills, facts or figures to support this need.

Does it read naturally? Even with all these specifics, the statement should still be easy to understand and have a natural rhythm when read aloud. Cut out any jargon that acts as filler or that changes your tone. Formality may vary from company to company, but personal statements should always reflect the type of employee or person you are.

What are three tips for writing a personal statement?

• Make sure that your personality comes across in the writing.
• Quantify any accomplishments and include financials where possible.
• If you are at a moment of career change, don't fail to mention your goals.

Common mistakes in personal statements

When writing your personal statement, beware of platitudes. These are clichéd expressions that have become meaningless from overuse. They induce recruiters to roll their eyes and move on to the next candidate. Think of such terms as “an administrative jack-of-all-trades” or “a cog in the wheel’ and being ready for a “new challenge.”  Definitely avoid this list of human resources’ most hated resume phrases. 

Try to be original in your choice of words and ask a friend or family member to take a critical look at your personal statement when you are done. By the way, you should always have someone proofread your entire resume when you think you are ready to send it.

Some people call their personal statements " resume objectives ." This is something else entirely. A resume objective is required when a candidate needs to project their hopes for their next role that differe from their previous experience a little. This objective can then be used to outline the motivations behind a career change and is also common with early-career professionals. 

Does a personal statement need a title? Some resume templates might call the opening statement a summary and others may exclude a description entirely. Either option is fine as employers are conditioned to expect a few lines at the to of a resume to serve as a headline for your job application.

What do employers expect from your resume opening statement?

Sometimes it is useful to consider job seeking activity from the point of view of the end hiring managers. External recruiters are important people to impress, but it is the employers that will be making the ultimate hiring decision. They will be reading lots of resumes, so what would they want to read in your resume opening statement?

• They will want the resume opening statement to be written for them. When you are on the hunt for a new member of your professional family, an intensely personal connection is vital from the first lines.
• They will expect a quantifiable context to your resume opening statement. Impressive words come easily when you really need a job, but backing them up with numbers to demonstrate their scale is less simple.
• They will expect to be impressed. If you cannot impress a specific employer for a specific role with the first lines of your resume, then the role is almost certainly not for you. Nothing to shout about? Move on.

Key takeaways

Think of your CV personal statement as the first 2 minutes of an interview—whether on the phone or in person. The HR manager asks you to “tell me a little about yourself,” and you have a quick minute to set the tone for the rest of the conversation. Similarly, the CV personal statement should include:

• A natural, yet professional CV tone that reflects your personality
• The top reasons your experience makes you a unique fit for this position
• Why this role aligns with your career plans
• Facts and data on your CV that back up your earlier points

Crafting a personal statement for each role will cause some serious thought. What is your essential fit for the role that will make a hiring manager sit up and think "wow, I need to have them on my team?" What would you want to read if you were in their shoes. You will definitely have lots to say, but keep it simple and powerful.

One more good CV statement example:

Expert SEO copywriter with a decade of B2C and B2B experience across three industries. Versatile in writing social, website and long-form copy to convey each brand’s unique tone and message. I cultivated 15 new clients in two years and grew readership by over 200%. I am now seeking to expand my editing and content creation expertise in a Marketing Manager position.

Once you’ve mastered writing your CV personal statement, this clear sense of who you are and what you want will prepare you to pitch yourself during interviews.

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10 personal brand statements to put all eyes on you

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What’s a personal brand statement?

How to put your personal brand statement to use

Benefits of crafting a personal brand statement, how to write a personal brand statement: 6 steps, 10 personal brand statement examples, it’s time to market yourself.

“Just do it.” “Because you’re worth it.” “All the news that’s fit to print.” At least one of these phrases is probably familiar. You might even see corresponding products or brands flash before your eyes. 

Big brands carefully construct slogans, catchphrases, and mission statements that are so catchy they pop into your head too often. This is great branding in action. These phrases get stuck in your head and impact your decision-making , insert themselves into conversations so people remember them more, and affect what you purchase or use.

But brand awareness isn’t limited to big business — you can apply it to your career, too. Whether you’re a freelancer or mid-level manager, lawyer or content creator, marketing yourself with a personal brand statement helps you control your professional narrative.

What’s a personal brand statement? 

A personal brand statement is 1–3 sentences that clearly illustrate who you are, what you do, and what makes you unique professionally. It summarizes your skills, experience, and vision so readers quickly understand your value.

A great personal brand statement is snappy and attention-grabbing, demonstrates your personality, and balances professionalism and personableness. 

Think of it as an elevator pitch . If you had to self-promote to a recruiter, potential employer, or client, this statement tells them why you stand out and leaves them wanting to know more.

You can use your personal brand statement in several professional materials and platforms. Anywhere you network , job search , or show off your brand is a great place to add your statement. This includes:

Your resume or CV ’s mission statement

Incorporated into your personal value statement or career statement

Any social media platforms where you have a professional online presence, like your Instagram, YouTube, or LinkedIn profile

A professional website or online portfolio

Since your personal brand lives on many platforms, you may have to edit your statement to follow character limits on social media profiles or appeal to a specific target audience. 

Imagine you’re a graphic designer that makes design video tutorials to promote your work. Your selling points for a potential employer or client might not be as effective on your social audience. You’ll need to revise your statement to fit different requirements while maintaining a consistent brand image across platforms.

Here’s how your personal brand statement template might change from one platform to another:

Your resume:

“Award-winning graphic designer and digital marketing consultant with 15 years of experience. I’m insatiably curious, motivated by storytelling, and passionate about building impactful brands through the power of design.”

Your YouTube channel:

“I’m [name], an award-winning graphic designer, consultant, and teacher who wants to show you how to tell incredible stories through design. 

Let’s start creating!”

Your portfolio website:

“I build ridiculously good-looking brands. 

Hire an award-winning graphic designer and consultant who brings 15 years of storytelling expertise to your team.”

All three statements communicate the same important details, such as years of experience, job title, and reputation. Together, they build a strong personal brand that’s consistent and recognizable across platforms.

Successful entrepreneurs and professionals know there’s always an opportunity around the corner. Ensuring you have a good personal brand statement is an essential marketing strategy for leaving a good first impression on anyone that visits your website or scans your social accounts. 

Here are four benefits for crafting a solid personal brand statement:

Provides job opportunities: A good personal brand statement aligns you with the job opportunities that fit your skills and profile. Showing off your best self helps you catch the eyes of recruiters, hiring managers , and potential business partners. 

Increases your self-awareness: Personal brand statements require you to think about your career strategically, as if you were a small business. You can regularly revisit your personal brand statement to build self-awareness regarding your intentions, sense of purpose , and personal development goals. 

Controls the narrative: A personal brand statement allows you to tell your story and manage people’s impressions of you. You can choose the characteristics and accomplishments you want people to imagine when they think about you.

Helps you build your network: You never know when a networking opportunity will pop up. Having a go-to elevator pitch to introduce yourself in professional situations or creating online marketing materials that speak on your behalf will strengthen your potential for new relationships.

Selling yourself in just a few sentences requires creativity, intention, and careful editing. To create your personal brand statement, start with these six steps. 

1. Define your target audience

First, you need to understand who’s tuning in. This involves defining different audiences across platforms, like your website versus social profiles. 

To understand your target audiences, consider what you’re selling, as this value should be the focal point of your brand statement. If your target market is potential customers, this is your product or service. If you’re trying to network, it might be your expertise and skill set.

2. Identify your value proposition

Consider what makes you special. An effective personal brand statement leaves your reader wanting more, so put yourself in your target’s shoes: what would inspire you to stop scrolling and keep reading?

Examine your past experiences and identify consistent accomplishments, personality traits , and accolades. Maybe a manager or coworker frequently points out some unique skills. These are what makes you distinct. 

3. Express your personality

Depending on your industry, job role, and experience level, finding the balance between professionalism and personableness can be challenging. To get your creativity flowing , pay attention to how other thought leaders and creators in your field represent themselves.

Then add some creative action words to showcase your accomplishments. Or think critically about your positive personality traits to find what makes you stand out .

4. Be concise

With a personal brand statement, less is more. Most people skim websites and socials , and hiring managers only spend seven seconds looking at a resume . Whether it’s a recruiter checking out your LinkedIn profile or a potential client skimming your website, clarity and purpose help your target audience make the snap judgment you want them to. 

5. Write like everybody’s watching

Chances are high that interested hiring managers pay attention to your social media platforms , even if your profiles don’t relate to your job search or position. Ensure that the catchphrases, profile bios, and taglines across your internet presence are consistent and professional. You could also keep your personal profiles private so your target audience only stumbles on brand-specific content. 

And be honest about yourself. The purpose of your personal brand statement is to accurately represent your skills, experience, and reputation. If you oversell your abilities, you may end up disappointing someone that reaches out and realizes the pitch isn’t the same as the product. 

Don’t wait until you start a job search to revisit your personal brand statement across different platforms. Check-in with your statement regularly, like when you write your yearly goals , update your resume, or hit a self-improvement milestone.

If you’re unsure where to start, here are 10 examples of personal brand statements you can shape to fit your needs:

I’m a doctor and philanthropist who’s passionate about helping others. I’ve raised more than $5M for cancer research and can’t wait to share your organization’s cause.

I’m a ghostwriting professional that’s passionate about helping others bring their stories to the world. Let me use my five years of writing experience to help you complete your book.

Career coach with 10 years of experience helping freelancers, startup founders, and entrepreneurs kick-start their businesses. I’ve worked with small businesses and Fortune 500 CEOs. 

Let’s build the website of your dreams. I’m a self-taught programmer, YouTuber, and bonafide geek that loves everything web design. 

Detail-oriented copy editor and grammar nerd. I have experience in B2B and B2C SEO-driven content marketing. 

I’m [name], a maximalist graphic designer, illustrator, and lover of everything MCM with eight years of experience making brands of all sizes stand out in a crowd. 

Best-selling author, teacher, and public speaker. I’ve sold more than a million books. Check out [name of book], for sale at your favorite book-seller.

Lover of numbers. Organized accountant with 18 years of experience. I specialize in corporate taxes, budgets, and pricing. 

Communications expert and branding consultant. I build holistic branding strategies across web, print, and mobile that bring brands to life. 

I’m an economist with 20 years of experience in public policy and government aid for community outreach programs. 

Everyone has something that makes them a unique professional in their field. And the world deserves to know about it. 

Now that you understand personal brand statements and how having one benefits your career, it’s time to hit the drawing board. 

Start by understanding your value proposition and goals. Then write a statement that shows you off and is adaptable across different platforms. Just do it — you’ll be happy you did.

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How to Write a Resume Branding Statement: Recruiter-Backed Insights

A recruiter weighs in on what a branding statement is, when it’s essential, and when to leave it out.

9 months ago   •   5 min read

Your skills, education, experience, and unique personality make you an asset in your field — but how do you make that clear to potential employers?

Quick answer: With your resume branding statement. Your resume branding statement summarizes everything that makes you the right candidate for the role.

A well-written personal branding statement grips recruiters’ attention and makes you stand out from the pile of other candidates with similar experience.

In this article, we’ll explore what a resume branding statement is, how to write one, and when and when not to include it. We’ll also provide important resume branding tips to keep in mind, examples, and a template to help you write your own resume branding statement!

What is a resume branding statement?

Think of your resume branding statement as your personal sales pitch. Candidates often put it at the top of their resumes — under their contact information, above their experience section.

Your resume branding statement is the first impression employers will get from you and, in this competitive job market, a memorable first impression is crucial.

For example:

Dependable and resourceful office administrator with typing speed of 65 wpm, and 8 years of experience improving sales and customer satisfaction. Seeking to expand career and join a new team in pharmaceutical sales.

What to include in your resume branding statement

Summarizing all your skills, experience, and strengths into a few lines may seem like a daunting task. To simplify things, here’s what you need to include in your resume branding statement:

• Your professional title : Include your title, which should be the same as the position you are applying for, helping recruiters picture you in the role they are trying to fill.
• Skills : Obviously, you aren’t going to fit them all here; just choose 2 or 3 of your skills that are most relevant to the job you are applying for.
• Strengths : Use strengths as you would use adjectives when describing yourself in your branding statement.
• Rewards : If you were given any rewards within the field you are applying for, incorporate them into your resume branding statement.
• Accomplishments : Use your resume branding statement to highlight any significant accomplishments that make you stand out.
• Amount of experience : If you’re an experienced professional in the field you are applying for, make that clear in your resume branding statement.
• Career goals : Will the role help with your career goals? If so, put that into your resume branding statement to let recruiters know your commitment to the field.

Tips for writing an eye-catching resume branding statement

• Make it succinct: Your resume branding statement should be no more than 50 words.
• Put it at the top of your resume: Your resume branding statement should go right below your contact information and before your work experience.
• Match your branding statement to the company’s mission: Browse the company’s website to find the skills and values the company you’re interested in wants to find in their candidates.
• Use the right keywords : Pay attention to the language used in the job description to describe the ideal candidate, and use some of those keywords in your resume branding statement. Our Targeted Resume tool will analyze the job description and identify important keywords and skills in no time. Try it out!
• Ask yourself what image you want to project: Think of your unique personal attributes, skills, achievements, values, and career goals that set you apart from other candidates.
• Avoid repetition: Do not list accomplishments, traits, and skills you’ve already included in other parts of the resume in your branding statement.
• Use quantifiers: Provide proof of your success with quantifiable results .
• Avoid buzzwords : Keep it real. Don't sound like you’re ‘too good to be true.’
• Your branding statement may not need a title: A branding statement is pretty self-explanatory so no title is necessary. That being said, you could use the title of Branding Statement at the beginning if you wish.
• Proofread:  Make sure that your resume branding statement is well-written, grammatically correct, free of mistakes, and conveying exactly what you want it to.
• Check your resume: Use our free resume scanner, Score My Resume , which assesses your resume against certain criteria and provides tips to improve it.

Driven marketer with excellent written and verbal communication skills, and 22 years of experience improving consumer reach by 60%. Seeking to become an industry leader within ResumeWorded’s management team.

When to include a branding statement in your resume

It’s important to note that resume branding statements aren’t a must. Here’s when a resume statement should definitely be a part of a resume:

If you’re changing careers

If you’re applying for a job in a new field , a branding statement can be a quick way to kick off your resume by telling recruiters why you are great for the role, even if it is different from your previous work.

Creative and organized consultant seeking to help companies with their waste management in order to maximize their profits.

Senior-level hires

If you’re already a seasoned professional within the field you’re applying for, use a branding statement to make that clear at the beginning of your resume.

Justice-oriented family lawyer with strong problem-solving skills ready to put my 25 years of legal expertise to work as a partner of your firm.

You’re applying for a job that requires a specific skillset

Sometimes job descriptions mention specific skills and achievements as part of the requirements. Use your resume branding statement to make it clear that you are the right candidate for the role.

Sales-oriented and outgoing realtor with 6 years of experience and a proven track-record helping people find homes in their desired neighborhoods. Hoping to grow my career with a new team of realtors and brokers.

Extensive experience

If you have 20 years of experience or over in the field you are applying for, you would make an asset to the company.

Compassionate and knowledgeable mental health nurse with 30 years of experience with case management helping clients achieve their best outcomes. Seeking a role in the criminal justice system to help former inmates reintegrate into their communities.

When NOT to include a resume branding statement

Your brand is already in-line with the job you are applying for.

If your work experience and educational background are both in line with the job you’re applying for, it’s already implied that you have what recruiters are looking for. In this case, a resume branding statement may seem redundant.

You’re a student or recent graduate

If you’re in school or recently finished your education, you likely don’t have a lot of work experience and a resume branding statement may not help your case. Highlight relevant coursework and/or internships instead. Check out our post The Proper Way to Include an Internship on a Resume .

Resume branding statement template

To help you get started, we’ve created a template that you can easily copy, paste and insert into your own resume.

[Strength] and [strength] [professional title], with [number] years of experience in [skill/accomplishment]. Seeking to accomplish [career goals].

Resume branding statement examples

Mid-level job seeker resume branding statement:.

Research analyst with methodological approach to projects and 5 years of research writing experience. Hoping to improve research skills with new projects at Resume Branded University.

Senior-level job seeker resume branding statement:

Patient and knowledgeable physics teacher with 23 years of experience helping high school students connect with science in new ways. Looking to teach higher-level students at Somewhere University.

Experienced/Senior-Level job seeker resume branding statement:

Financial Analyst with 27 years of experience applying organizational and leadership skills to support the needs of the firm’s clients and staff. Seeking to take career to the next level with a managerial role at Anywhere Bank.

Key takeaways for crafting your branding statement for your resume

• Emphasize your skills, achievements, and career goals in a way that sets you apart from other applicants.
• Avoid buzzwords and cliches in your resume branding statement.
• Focus on specific and measurable accomplishments and use active language and examples that show how you’ve used your abilities.
• Tie your unique personality traits into your resume branding statement.
• Incorporate the skills and keywords that are in the job description and on the company’s website to align with the job you’re applying for.
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How to go from military to civilian on your resume, top 12 resume boosters to quickly improve your resume, keep reading, how to name drop in a cover letter (without sounding pretentious), how to show bilingualism on your resume (with examples), why the job you interviewed for was reposted: the complete 2024 guide, subscribe to our newsletter.

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How to Add a Branding Statement to Your Resume

What Is a Branding Statement?

• What to Include in a Branding Statement
• Where to Put Your Branding Statement

Update All Your Online Profiles

• Resume With a Branding Statement

More Resume Heading Options

Jose Luis Pelaez Inc. / Getty Images

The growing popularity of personal branding and a job market that continues to be competitive has increased the use of branding statements at the top of resumes.

A branding statement is a short, catchy statement that highlights your most relevant expertise in about 15 words or fewer. If you include a branding statement, you can elaborate further on your key qualifications through a longer summary statement .

What to Include in Your Branding Statement

A strong branding statement conveys exceptional qualities, skills, experiences, or areas of knowledge that distinguish you from the average candidate. Your statement should express how you add value and produce results that impact the bottom line in your target sector.

Branding statements should be tailored toward a particular job and show how you have the qualifications to excel in that position.

Take an Inventory

Start by taking inventory of your accomplishments in your most relevant roles. Make note of the personal assets which you drew upon to generate those successes. Analyze the requirements of your target job and look for the overlap with your chief assets.

Describe Your Strengths

Select three or four adjectives that describe your key strengths. Weave together the adjectives with your desired job title or role and tie them to the value-added.

Where to Put Your Branding Statement

Your branding statement should be listed between the Contact and the Experience section of your resume:

Janna Cramson 1001 Northwest Ave, Apt 1 Bethesda, MD 20810 E: janna.cramson@email.com C: 555-555-5555

Creative, skilled, social media expert with five years of experience managing professional social media accounts.

Professional Experience

Social Media Manager , XYZ PR Firm , Bethesda, MD November 2020-Present

Also take the time to review your LinkedIn profile and the other information you have online to make sure it's consistent.

Taking the time to update your brand—and to rebrand yourself, if necessary - will help you remain a competitive candidate throughout your career.

Resume Example With a Branding Statement

This is an example of a resume with a branding statement. Download the resume template (compatible with Google Docs and Word Online) or see below for more resume options.

Resume Example With a Branding Statement (Text Version)

Benjamin Applicant 123 East Street, Oakland, CA, 94610 Home: 555-555-5555 Cell: 555-123-4567 benjamin.applicant@email.com

DEVELOPMENT COORDINATOR Detail-oriented development assistant experienced in coordinating extensive fundraising efforts and drafting successful grant proposals.

PROFESSIONAL EXPERIENCE

Development Assistant, Children’s Hospital, Oakland, CA July 2020 – present

• Manage fundraising efforts including organizing mass mailings and writing and sending appreciation letters to donors.
• Enter and maintain data in donor database; responsible for answering any questions regarding donor data.
• Manage general logistics within the development office through administrative assistance, such as drafting mail, filing, faxing, and answering phone calls.

Recruitment Manager, ABC Education Nonprofit, Oakland, CA August 2018 – June 2020

• Identify and pursue over 500 prospective applicants for our teacher fellowships.
• Maintain regular communication with more than 250 career centers and student organizations at top colleges and universities.
• Manage the company’s hiring process through resume reviews, phone interviews, and in-person interviews.
• Manage a team of three employees, training new members, and creating and delegating assignments.

EDUCATION & CREDENTIALS

Bachelor of Arts, 123 College , San Diego, CA May 2018 Major: Marketing

Certifications

Certificate of Fundraising, XYZ University December 2018

• Received the award for best final grant proposal of 35 students.

What’s the difference between an objective, a headline, a profile, a summary, and a branding statement on a resume?

Here’s more information on each of the other options for upgrading your resume, so it’s more than just a list of the work you have done:

• Resume Objective : Short synopsis of your employment goals as they relate to the job you’re applying for.
• Resume Headline : Phrase that highlights your value as a candidate.
• Resume Profile : Brief summary (paragraph) of your skills and qualifications for the position.
• Resume Career Summary : Lists your key achievements, skills, and experience.

When considering what to include on your resume, decide which type of heading will best showcase your qualifications for the job. What’s most important is to make sure that you take the time to specifically relate your skills to those the employer is seeking.

Top 10 Personal Brand Statement Examples To Follow

Updated: March 11, 2024

Published: June 18, 2023

In a 2022 personal branding trends study, most respondents said they consider personal branding an essential component of work and their everyday life. 

It found that 75% of Americans trust someone with a personal brand, and 63% are likely to buy from someone with a personal brand. 

As an entrepreneur who is always on the lookout for customers or potential investors, you know that trust is key. Developing a personal brand for yourself can be an effective tool to help grow your business.

What is a personal brand statement?

A personal brand statement is a couple of sentences that highlights your unique skills and experience. It’s meant to be a quick introduction to people who discover you online because it summarizes what you can offer them.

Basically, it’s a catchphrase, tag line, or elevator pitch for you as a professional individual. While it showcases what you do professionally, you can also display your personality.

Why leaders should have a personal brand statement

You make a better first impression.

As the saying goes, “You only have one shot to make a first impression.” The challenge for entrepreneurs is that you don’t always know when that opportunity arises, as many first impressions happen online.

When a potential client or investor hears about you, their first instinct is to look up your social media profiles. If you’ve got a clear and well-thought-out personal brand statement, you’ve got a better chance at making them stick around for second and third impressions.

You can establish yourself as a thought leader

Thought leadership is a powerful content marketing tactic that can help you reach bigger audiences and generate leads for your business. When you’re known as a leader in your particular industry, that automatically gives you a higher level of credibility. 

A personal brand statement can strengthen your thought leadership strategy by clearly stating your area of expertise.

You can create networking opportunities

Whether you’re looking for top talent, new clients, or potential investors, networking is half the battle. 

Personal brand statements make it easy for potential connections to understand exactly what you do and what you value. Without it, you may miss out on opportunities simply because they didn’t know that you had something relevant to offer them.

Best personal brand statement examples for leaders

“bilingual creative who lives at the intersection of business & design.” —chris do.

Source: Chris Do’s LinkedIn page .

Chris Do is a multi-hyphenate: a designer, creative strategist, public speaker, founder, and CEO of The Futur, an online education platform.

What makes it great : Because he wears so many hats, Do’s personal branding statement is better than trying to explain everything he does.

“Helping people find their zen in the digital age.” —Shama Hyder

Source: Shama Hyder’s homepage .

Shama Hyder is the founder and CEO of Zen Media, a marketing and PR firm. She’s also written a book about digital marketing .

What makes it great : Hyder’s brand statement is an attention-grabbing play on her company’s name and showcases one of her key values: making clients feel a sense of calm in a fast-paced digital world.

“Write better sales emails faster with our in-inbox coach.” —Will Allred

Source: Will Allred’s LinkedIn page .

Will Allred is the co-founder of Lavender, an AI-powered email software startup.

What makes it great : Brooklin Nash, CEO of Beam Content, shares, “In one sentence, Allred captures the entire focus of his social presence: to help salespeople write better emails faster while demonstrating his authority and sharing his product in the second part of that headline.”

“Keeping it awkward, brave, and kind.” —Brené Brown

Source: Dr. Brené Brown’s homepage .

Brené Brown has a Ph.D. in sociology and is the author of several books that cover topics like shame, vulnerability, empathy, and courage.

What makes it great : Dr. Brown’s personal brand statement embodies her mission statement of encouraging people to embrace their vulnerabilities by sharing her own.

“Empowering ridiculously good marketing.” —Ann Handley

Source: Ann Handley’s homepage .

Ann Handley is a digital marketing expert and bestselling author. Her company helps marketers get tangible results.

What makes it great : Sharon Jonah, creative director and founder of digital marketing agency Buzz Social, shares, “In four words, we understand what Handley does, how she does it, whom she’s speaking to, and how she speaks.”

“Still just a girl who wants to learn. Youngest-ever Nobel laureate, co-founder @malalafund and president of Extracurricular Productions.” —Malala Yousafzai

Source: Malala Yousafzai’s Twitter profile .

Malala Yousafzai is the youngest Nobel laureate and an activist whose fund aims to remove the barriers to female education around the world.

What makes it great : Her bio highlights her impressive achievements with language that makes her sound relatable. 

“Marketing. Strategy. Humanity.” —Mark Schaefer

Source: Mark Schaefer’s homepage .

Mark Schaefer is an educator, speaker, marketing consultant, and author. He’s developed corporate marketing strategies for brands like Microsoft, IBM, and AT&T.

What makes it great : “It’s subtle, concise, and creative. It describes what Schaefer does, what he focuses on, and his unique and distinguished approach,” says Omer Usanmaz, CEO and co-founder of mentoring and learning software Qooper. 

“Empowering successful women to take control of their finances.” —Jennifer Welsh

Source: Jennifer Welsh’s LinkedIn profile page .

Jennifer Welsh founded Money School, a digital course that teaches women about personal finance. What makes it great : Welsh’s strong personal brand statement says exactly what she does and whom she does it for. 

“Let’s make Excel the solution, not the problem.” —Kat Norton (Miss Excel)

Source: Miss Excel’s homepage .

Kat Norton (known as Miss Excel) became famous on TikTok for her bite-sized Microsoft Excel tutorials. She now offers Excel courses on her website.

What makes it great : Norton’s clever statement shows that she understands her audience's problem and highlights her personality.

“‘The Customer Whisperer.’ I help marketers discover the hidden reasons why customers buy so they can become un-ignorable.” —Katelyn Bourgoin

Source: Katelyn Bourgoin’s LinkedIn page .

Katelyn Bourgoin is a creator and serial entrepreneur who founded a branding agency, a mentoring platform for female entrepreneurs, and a restaurant consulting firm. She trains entrepreneurs to uncover what makes their products “un-ignorable.”

What makes it great : Bourgoin’s clever branding statement effectively tells marketers that she can help them understand their customers better and make their brands memorable.

How to write a personal brand statement

Writing an effective personal brand statement can be tough because it requires you to be catchy yet compelling. It should give audiences all the necessary information in a sentence or two.

Here are some tips for writing your own:

Think about your unique value proposition

A unique value proposition (or unique selling point) is what makes you different. It tells people why they should try your product or service, network with you, or invest in your business.

Tip : Identify your core values, goals, and strengths.

If you don't know what those are, ask yourself:

• Why am I building my brand?
• What do I want my audience to know me for?
• How do I do things differently?
• Do I have a distinct skill set, experience, point of view, or passion?
• What value do I bring to my audience?

Keep it short and sweet

Your brand statement should be simple and easy to understand. 

The goal is to have someone look at your profile or website and immediately understand who you are and what you do, so keep it brief. Keep in mind that you don’t need full sentences either. 

Start by writing one to three sentences that outline what you do, for whom, and how you do it. You can also add a sentence about values. 

Then, look at different ways you can shorten them. Or pick out the most specific and impactful words and see what happens when you simply list them. 

Showcase your personality

Injecting your personality empowers you to share what you do without being bland or boring. Being authentic also helps attract like-minded customers, investors, and peers. 

At the end of the day, there are other people out there who may offer similar services or solve the same problems for your target audience. Your personality can set you apart.

“Don't be afraid to inject a bit of humor, quirkiness, and passion. It’ll help make you more memorable and help you stand out from the crowd,” says Usanmaz.

Ideally, you want customers to know what you do and get a little taste of what it will be like to work with you.

A personal brand statement conveys your mission, differentiates you from competitors, and attracts your target audience. Use these tips and real-life examples of personal brand statements to inspire you to write your own.

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10 Personal Brand Statement Examples for Inspiration

Darrell Franklin’s personal branding statement makes it clear that innovation – an important skill for his role – is a core part of his DNA. He establishes his leadership in his field and shows how his passion translates to direct success with his customers. By showing the value he places on customer relationships, he makes a compelling case for employers to want to hire him and what he values at work. 

2. Madalyn Sklar

“I am very passionate about one thing: teaching people (entrepreneurs, marketers, etc) how to achieve rockstar results with their social media, especially Twitter. And I inspire them to take action and “Just Do It.” I achieve this by developing strategies that work. My motto is “Work Smarter Not Harder.” I live by this and teach it to others every day.”

Madalyn Sklar shows the value of specificity infused with individuality in a personal branding statement. She establishes herself as an expert on Twitter and someone that cares about being a teacher and coach for others. And sharing about her rockstar results and tattoo-wearing shows off her fun personality, too! 

3. Chris Do

“I’ve run an Emmy award winning motion design/brand consultancy for over 23 years. Now, I teach the world how to value themselves and communicate their value to others through open platforms like YouTube, Facebook and Twitter.”

Chris Do uses his personal branding statement to tell the story of his career – what he achieved in the past and what he’s focused on now. It acts as a mission statement for his career and what he values. What makes Chris’s statement stand out is the scale he cares about and his focus on inclusivity by expanding the scope of his business to the world. 

4. Irene Koehler

“I transform accomplished women from unknown to unforgettable 🚀🔥 with a strategic, trustworthy personal brand.” 

Who better to trust for a personal branding statement example than a personal branding coach? Irene Koehler uses powerful words like transform and unforgettable to get her point across quickly and succinctly. It’s straightforward and shows the kind of approach and value she would provide her clients.  

5. Troy Sandidge

“I’m a Growth Marketing Strategist, aka The Strategy Hacker™, who empowers brands to achieve next-level success, maximize revenue, elevate brand authority, establish powerful communities, and skyrocket business growth through cutting-edge marketing strategies and results-driven social media solutions.”

Troy Sandidge takes personal branding to another level by actually trademarking his own brand alias – The Strategy Hacker! Having that alter-ego, almost like a superhero, is a great example of how to establish expertise while showing off his creative and entrepreneurial skills.  

6. Austin Belcak

“I teach people how to use unconventional strategies to land jobs they love in today’s market (without connections, without traditional “experience,” and without applying online).”

Austin Belcak’s personal branding statement is a lesson in how to showcase your value simply. He doesn’t use buzzwords. He uses language that anyone could understand and highlights how he has unique knowledge that he uses to help and teach people. That establishes trust and shows to potential clients that he understands their pain points and how to solve for them.

7. Debbie Levitt

“I’m The Mary Poppins of CX/UX. I fly in, find the true problems, improve everything I can, make the magic happen, sing a few songs, and fly away to the next project… or I can stick around! I’m dedicated to transforming companies, departments, teams, projects, products, services, and experiences by focusing on the full arc of the Customer Experience.”

Debbie Levitt uses a reference point that a lot of people would immediately understand – Disney’s Mary Poppins –  to tell the story of what she does and how she does it. Of these personal branding statement examples, hers stands out with its creativity and use of storytelling. She shows her fun and positive personality, while also explaining her goals as a CX/UX consultant.  

8. Elizabeth Morgan

“🌱 About Me: I was awarded the title “Top Graduating HR Student” at my college for my leadership and passion for the field. After I spent hundreds of hours networking on my LinkedIn, I was sourced by a Google recruiter and now sit on their staffing team. When I’m not advocating for exceptional candidate experience or teaching my coworkers the ins and outs of LinkedIn, I’m on Linkedin sharing professional insight, in my home office making lightweight clay earrings, or watering my plants. :)”

Elizabeth Morgan’s personal branding statement speaks to her passion for HR and the time that she put into developing relationships on LinkedIn. Beyond her work experience and interests though, she shares some of her hobbies and interests, which helps show off her positive personality.  Elizabeth has developed a highly engaged audience on LinkedIn by offering job search advice and sharing more from her personal life. 

9. Diego Granados

“As a product manager I have to wear different hats every day and I excel at working cross-functionally. My experience and feedback has taught me that I bring value to the teams I work with because: I speak geek, marketer, designer, salesperson, client, data whisperer and at some point I tried to learn Shriiwook (I’ve always wanted to understand Chewbacca like Han did). Understanding means fewer mistakes, and mistakes can be very costly.”

Diego Granados doesn’t just say he works well with different teams with his personal branding statement example – he also explains why. By pointing out the different “languages” that he uses at work, he shows that he is a team player and someone that enjoys collaborating with other teams and departments. And he throws in a Star Wars reference that both shows off his sense of humor and appeals to his audience.

10. Andrea Perez

“I’m a modern, fearless, digitally-driven and globally savvy brand / business leader with over 15 years of experience representing two of the most exciting, influential consumer brands in the world. I live for opportunities to deliver game-changing, digital and physical global marketing programs that deepen consumer connections, accelerate revenue and drive brand growth. “

Andrea Perez uses powerful adjectives to describe who she is and her valuable experience as a consumer marketer. She expresses her excitement for the brands that she has worked for and establishes herself as an employee advocate. 

How EveryoneSocial Helps People Build Personal Brands

Feeling inspired by those personal brand statement examples? Now it’s time to craft your own.

And once you have a standout personal brand statement, you’ll also want to deliver authentic and engaging content to your audiences on social media.

Successful companies today see the value of investing in employees’ personal brands and are using tools to help their teams develop those skills.

The EveryoneSocial platform makes it easy for colleagues to share industry news and thought leadership at a company that can then be shared to external networks.

With just a few clicks, you can schedule and automate sharing content that will provide value to your networks and also establish you as a trusted source of information about your industry and business.

It will save you time and effort while achieving your goals of growing your personal brand. 

Want to learn how an employee advocacy platform can help you and your teams build stronger personal brands? Schedule your demo of EveryoneSocial to see how we can help.

More posts related to marketing, how to build trust on social media in 2024.

I recently joined our partner Khoros for a webinar on the importance of brands rebuilding with trust on social media…

11 Personal Brand Statement Examples You Need To See

August 3, 2021 by Hannah Morgan

Your personal brand statement is like a personal slogan. It helps people understand who you are and what you deliver.

In an economy where there is a lot of competition, a personal brand statement helps you stand out and be remembered.

You may see a personal brand statement on a website, in a LinkedIn headline, or email signature block. It’s a simple sentence or two that explains what you do. 

When someone reads or hears your personal brand statement, you want them to know exactly what you do, who you help and what problem you solve.

Table of contents

What is a personal brand statement, who should have one, where to use it, personal brand statement examples.

Businesses have slogans and whenever you hear or see it, you instantly know the company. 

• Just Do It – Nike
• Melts in Your Mouth, Not in Your Hands – M&Ms
• America Runs on Dunkin – Dunkin Donuts

Personal branding statements should work the same way. As people, we also have things we are known for, or a reputation. 

Your brand is what other people say about you when you’re not in the room – Jeff Bezos, CEO Amazon

Personal brand statements can also be referred to as a unique selling point (USP), value proposition or unique value proposition (UVP). No matter what you call them, these two-three sentences pack a powerful punch and clearly communicate what you are known for (or the value you deliver).  

The best personal brand statement examples tend to contain three important pieces of information:

• What you do or what problem you solve 
• Who benefits from this
• How you do it uniquely

As simple as these statements are, they can be incredibly challenging to pinpoint for yourself. Those catchy slogans above were written by masterful marketers. Consider your personal brand statement a work in progress.

So rather than let someone else decide what you want to be known for, take the bull by the horns and create the personal brand that fits who you are today.

Entrepreneurs, freelancers, authors and speakers invest great time and effort developing personal brand statements that set them apart from the competition or position them in front of the right audience.

But even if you aren’t one of these folks, you still need a strong message when you introduce yourself. Your personal brand statement is more than your job title and company. It’s a powerful way to become a sought after resource internally or externally.

In job search, having a clear and easy to understand personal brand statement is incredibly important. You want people to easily remember what you do in case they hear of any openings or know anyone they should introduce you to. 

Keep in mind that saying something, doesn’t necessarily make it true. Your personal brand has to align with how you actually perform.  

Business owners and even job seekers, realize how critically important it is to have a personal brand statement that explains exactly what they deliver.

You never get a second chance to make a good first impression. – Will Rogers

  Your personal brand statement is that first impression. You can use a version of it on your website, in your LinkedIn headline, at the top of your resume, in your social media profile and even in your email signature. You may even have a spoken version of your personal brand statement that is a bit more conversational. 

As you can see from the samples below, personal brand statements are used in all those places. In fact, a version of the personal branding statement follows them around everywhere they appear, online and in-person.

As you will see, personal branding statements are an important tool to humanise your business and help customers choose your service over competitors. A personal brand statement adds a recognisable face behind the product or service and provides a level of trust people want to invest in. Your business transforms from a cold, money-making operation to a warm, friendly entity.

The personal brand statement examples below come from recognized leaders and influencers (and some lesser-known personalities) who talk about leadership, marketing, entrepreneurship and the human condition. They are authors, speakers, trainers and business owners – each with a unique, money-making idea worth sharing. Let’s take a look at real personal brand samples and see how you can adapt them to create your own unique personal brand. And if you’re thinking,” I’m not a celebrity. How can I have a personal brand?” stick with me and give these a look first. It’s actually quite easy to replicate or adapt your message based on these examples.

1. Simon Sinek

We imagine a world in which the vast majority of people wake up every day inspired, feel safe wherever they are and end the day fulfilled by the work they do.

Though this is written as “we imagine” it is based on Sinek’s personal beliefs too. This may sound a bit like a mission statement than a personal brand statement but it’s still a powerful example of how you can combine your personal mission or values with the work that you enjoy doing to create your own personal branding statement.

It addresses the problem Sinek solves: to help people wake up every day feeling inspired, safe and fulfilled. (Who doesn’t want that?) Yet it is rare or uncommon for businesses to say that’s what they deliver. And that is what makes this unique. It is genuine and not-so-common.

2. LeVar Burton

I’ve dedicated my life to the power of storytelling. Whether I’m acting, directing, writing or podcasting, I believe sharing stories is what I was born to do because storytelling is what brings us all together.

You may not remember Burton from Reading Rainbow, but you may have seen him in a role on Star Trek. 

What Burton has done is simply put into words what he loves doing. He has found multiple outlets to focus on sharing stories. Perhaps you have found multiple ways to carry out your special talents. 

3. Mark Manson

I am the #1 NYTimes Bestselling author of The Subtle Art of Not Giving a F*ck and Everything is F*cked: A Book About Hope . I write life advice that is science-based, pragmatic, and non-bullshitty – a.k.a., life advice that doesn’t suck.

Do you have a straight-forward way of addressing problems? Manson provides life advice that doesn’t suck. 

Without needing to say who his audience is, his message resonates with those who don’t mind profanity and are looking for science-based, pragmatic advice. 

Sometimes the way in which you deliver a message or solve a problem is part of your personal brand. 

PS: I’m not suggesting that you use profanity, remember, you’re not a NYTimes bestselling author and probably can’t get away with it. 

4. Claude Silver

I’m Claude Silver and my life’s purpose is to be of joyful service and unlock emotional optimism in all. 

Chief Heart Officer at VaynerMedia (HR/People)

Silver has an unusual job title, Chief Heart Officer (CHO). And for those who may not know what that means, she spells it out in her personal branding statement. Her value is in unlocking emotional optimism in everyone. 

While you may not think there’s money in that or it’s too general, she has found a way to make it work. It’s almost like a teaser personal branding statement and it certainly speaks to her priorities and values in life.

5. Kim Garst

Make more money online with marketing strategies that work. Education & training that take the mystery out of building a profitable business .

What business owner do you know that doesn’t want to make more money online? And for many, online selling is a bit mysterious. If you don’t have a team of people designated to do this for you (if you’re an entrepreneur or freelancer) then Garst’s education and training may be appealing. 

What Garst hasn’t included is her personality/style or mission. It makes this a little less personal than the other personal brand statement examples on this list, but as you can see, it still is clear and easy to understand. 

6. Amy Porterfield

Hi, I’m Amy.

I teach business owners, educators and entrepreneurs the profitable action steps for building a highly engaged email list, creating online training courses, and using online marketing strategies to sell with ease.

Porter clearly spells out who she serves with her services. And she addresses one of the major pain-points for business owners, educators and entrepreneurs… that her actions and ideas are easy! 

As you see, Porter lists several areas of expertise – email lists, online courses and marketing. 

You may also have several areas of expertise or specialty. Just make sure they are crystal clear and specific enough so people understand what you’re talking about. 

7. William Arruda

William Arruda’s personal branding and social media keynotes, innovative training and influential Forbes columns have inspired millions of professionals to bolster their brand, up their social media savvy, deliver greater value to their company and have more fun at work!

Arruda provides personal branding advice in many different forms. And what makes this personal brand statement example different is that he talks about the outcome or results of his services – “bolster brand, increase social media savvy, value to company and more fun at work.”

Who knew personal branding could be so valuable! 

And while this isn’t written in the first person, you can see how it could easily be converted to say “ My personal branding… “

8. Donald Miller

Most companies struggle to talk about what they offer but if you confuse, you’ll lose. My framework helps you clarify your message so customers place orders.

Miller’s message is clear and concise. It should be, messaging is what he specializes in. His personal branding statement (in his Twitter bio) addresses the problem, his solution and the outcome. 

Here’s how you might use a formula based on Miller’s personal branding statement:

This is the problem, and why it’s not good. Here’s my solution/fix and what the outcome will be.  

9. Arielelle Hale

Helping service providers hit consistent $10k+ months w/o working 10k hours/month. 5 Systems Service Providers Need to Grow

I’ll be honest, it was the name of Hale’s company, Allergic To Hourly, that piqued my interest. Her personal branding statement is very specific and she knows exactly who her ideal client is, as she has clearly spelled out. 

She is targeting service providers who need a system to help them maintain a consistent revenue without working tons of hours. 

Niching, or specializing is a powerful way to serve your customers by giving them exactly what they need. 

10. Andréa Jones

Helping socially inclusive brands impact & empower more people using social media.

I don’t know exactly what a socially inclusive brand is, but if I was one, I would be interested. That’s Jones’ target audience. She helps them use social media to increase impact. 

Here’s an example of how concise may not always provide enough information. It’s still good, but more detail might make it better. 

11. Kassy LaBorie

Virtual Training is Here to Stay. Partnering With You to Lead the Way

You may not have heard of LaBorie before. But you know what she does. She’s helping virtual trainers lead the way. 

This personal branding statement sample is kind of catchy and it even rhymes. So if you are looking for another way to help people remember what you do, you may want to use clever word pairing or rhyming. 

Final Thoughts

Businesses and entrepreneurs often hire consultants to help write and refine their personal brand statements, but you can borrow ideas from examples to help you spin your own. 

Landing on the right personal brand statement is sort of like trying on shoes. You’ll know it fits once it’s on or done. In fact, your statement may shift, morph or change as you and your business grow.

Hannah Morgan speaks and writes about job search and career strategies. She founded CareerSherpa.net to educate professionals on how to maneuver through today’s job search process. Hannah was nominated as a LinkedIn Top Voice in Job Search and Careers and is a regular contributor to US News & World Report. She has been quoted by media outlets, including  Forbes, USA Today, Money Magazine, Huffington Post, as well as many other publications. She is also author of The Infographic Resume and co-author of Social Networking for Business Success .

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Personal Brand Statement

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Crafting a strong personal brand statement is essential for establishing a distinctive identity and standing out in today’s competitive world. A personal brand statement succinctly communicates your unique value proposition, skills, and qualities to leave a lasting impression on others. In this article, we present a diverse collection of 30+ personal brand statement examples available in PDF format. Drawing from the fields of brand identity , brand positioning, strategy statements, branding proposals , business branding, and more, these examples will inspire you to create an impactful personal brand statement.

1. Student Personal Brand Statement Example

2. Resume Personal Brand Statement Example

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3. Writing Personal Brand Statement Example

Size: 93 KB

4. Sample Personal Brand Statement Example

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5. Professional Personal Brand Statement Example

6. Brand Positioning Statement Example

Size: 116 KB

7. Leadership Brand Statement Example

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8. Marketing Personal Brand Statement Example

Size: 126 KB

9. Creative Personal Brand Statement Example

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10. Simple Personal Brand Statement Example

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11. Basic Personal Brand Statement Example

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12. College Student Personal Brand Statement Example

13. Personal Branding Statement Example

14. Infographic Personal Brand Statement Example

15. Personal Brand Vision Statement Example

Size: 395 KB

16. Accountant Personal Brand Statement Example

17. Teacher Personal Brand Statement Example

Size: 153 KB

18. Personal Brand Conclusion Statement Example

Size: 422 KB

19. Free Personal Brand Statement Example

20. Leadership Personal Brand Positioning Statement

Size: 169 KB

21. Personal Brand Mission Statement Example

22. Draft Personal Brand Statement Example

Size: 44 KB

23. Personal Brand Vission Statement Example

Size: 37 KB

24. Personal Brand Statement in PDF

Size: 553 KB

25. Generic Personal Brand Statement Example

Size: 242 KB

26. Personal Brand Statement Layout Example

27. Formal Personal Brand Statement Example

Size: 82 KB

28. Personal Branding Brief Statement Example

Size: 647 KB

29. Printable Personal Brand Statement Example

Size: 146 KB

30. Personal Brand Statement Outline Example

31. Complete Personal Brand Statement Example

What is a Personal Brand Statement?

A personal brand statement is a concise and compelling declaration that defines who you are, what you stand for, and what you offer to the world. It encapsulates your unique skills, qualities, values, and aspirations, effectively communicating your personal brand identity. A well-crafted personal brand statement establishes a strong foundation for building your reputation, attracting opportunities, and differentiating yourself in your personal and professional endeavors.

How to craft a a Powerful Personal Brand Statement

Crafting a powerful personal brand statement requires self-reflection, clarity, and strategic thinking. Follow this step-by-step guide to create an impactful personal brand statement that captures your essence.

Step 1: Understand your values and passions

Reflect on your values, passions, and what truly motivates you. Consider the activities or causes that ignite your enthusiasm and bring you a sense of fulfillment. These insights will form the foundation of your personal brand statement.

Step 2: Define your unique strengths and skills

Identify your unique strengths, skills, and areas of expertise. Reflect on the qualities that set you apart and make you valuable to others. Consider past accomplishments and experiences that highlight your capabilities.

Step 3: Identify your target audience

Determine who your target audience is and what they value. Understand their needs, preferences, and the specific challenges they face. Tailor your personal brand statement to resonate with your target audience and address their concerns.

Step 4: Craft a compelling statement

Combine your values, passions, strengths, and target audience insights to craft a compelling personal brand statement. Make it concise, authentic, and impactful. Focus on expressing the essence of your personal brand in a way that captures attention and leaves a lasting impression.

How does a personal brand statement relate to a professional brand?

A personal brand statement is a foundational element of your professional brand. It articulates who you are, your unique strengths, and what you offer professionally. It serves as a guide for aligning your professional endeavors and establishing a consistent brand image.

Can personal brand statements evolve over time?

Yes, personal brand statements can evolve as you grow personally and professionally. As you gain new experiences, skills, and insights, you may refine and update your personal brand statement to reflect your evolving identity and aspirations.

How can a personal brand statement be used effectively?

A personal brand statement can be used across various platforms and situations, including resumes, LinkedIn profiles, networking events, interviews, and personal websites. It serves as a powerful introduction and a way to differentiate yourself from others.

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21 Personal Branding Statement Examples (+Templates)

Crafting a great personal branding statement can be the step that helps you take your career to the next level.

In this guide, I will share with you several personal branding statement examples and templates so that you can write your own and start getting the recognition you deserve.

A study by McKinsey & Company found that strong brands outperform less recognized competitors by as much as 73%.

The same happens with people.

A strong personal branding statement is the foundation of differentiating yourself from the competition.

Using a well-crafted personal branding statement across your digital assets (website and social media profiles) can help you show up when people are looking for an expert in your field.

Here are some of the topics that I’ll cover:

• 21 famous personal branding statement examples from successful professionals
• How to write a personal branding statement that captures attention
• 7 personal branding statement templates
• 5 personal branding statement examples for financial advisors
• 5 personal branding statement examples for CPAs
• 5 personal brand statement examples for business coaches
• 5 personal brand statement examples for entrepreneurs
• Our personal branding statement generator

Bonus: Schedule a call with a personal branding consultant if you’d like professional feedback on your personal branding statement.

• 1 21 famous personal branding statement examples
• 2 What is a personal branding statement?
• 3 What is a strong personal branding statement?
• 4 How do you write a personal branding statement?
• 5 How long should personal branding statements be?
• 6.1 “I Help” personal branding statement templates
• 6.2 “I assist” personal brand statements
• 6.3 Niche positioning personal branding statements
• 6.4 Pain-focused personal branding statement templates
• 7 How to use these personal branding statement templates?
• 8 5 Personal branding statement examples for financial advisors
• 9 5 Personal branding statement examples for CPAs
• 10 5 Personal brand statement examples for business coaches
• 11 5 Personal brand statement examples for entrepreneurs
• 12 Craft a personal branding statement that works

21 famous personal branding statement examples

An excellent way to learn what type of personal brand statements work best is by looking at the ones successful professionals use.

Here is a list of some professionals and the examples of personal branding statements they use:

• Sarah Blakely – “Founder of SPANX.”
• Gary Vee – “ Gary Vaynerchuk builds businesses. “
• Dickie Bush – “I help beginner writers start writing online.”
• Neil Patel – “ Helping you succeed through online marketing. “
• Nicolas Cole – “I will teach you how to write in the digital world.”
• Justin Welsh – “ Building a Diversified Portfolio of Internet Income. “
• Dan Koe – “I’m a brand advisor for 6-7 figure creators and influencers.”
• Steven Barlett – “Building: Thirdweb & Flight Story & The Diary Of A CEO.”
• Robynn Storey – “KILLER Resumes/LinkedIn Profiles for $100K to $1 Million Job Seekers.”
• Candyce Edelen – “There’s a better way to book sales calls and fill your pipeline via LinkedIn.”
• Daniel Abrahams – “Here to write. If it goes viral, it’s not because of me. It’s because it’s true.”
• Gary Travis – “Author of “100 Viral Quotes & Why I Wrote Them” | Founder | Sharer of Thoughts.”
• Barbara Corcoran – “Barbara is an expert in building businesses, growing teams, and surviving tough times.”
• David C. Baker – “The Leading Authority on Positioning, Reinventing, and Selling Firms in the Creative and Digital Space.”
• Michelle B. Griffin – “Master your professional clarity, positioning and messaging to launch your side brand or founder brand online. “
• Adam Grant – “Organizational psychologist at Wharton, #1 NYT bestselling author of THINK AGAIN, and host of the TED podcast WorkLife.”
• Marie Forleo – “ An entrepreneur, writer, philanthropist & unshakable optimist dedicated to helping you become the person you most want to be. “
• Adam Karpiak – “Opinionated Recruiter. Candidate Therapist. Looking for a job sucks. I try to make it suck less. Your resume not getting interviews? I might know why.” 
• Tasleem Ahmad Fateh – “My featured section has the solution to all your LinkedIn woes! | Founder at LinkedIn Creator’s Club | Your favourite creators are already in. Are you?”
• Marcus Sheridan – “International Keynote Speaker on Digital Sales/Marketing, Ranked #1 LinkedIn Voices for Entrepreneurship, Author of They Ask, You Answer…and a Dang Good Follow on LinkedIn.”
• Chris Do – “Chris Do is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind and the founder of The Futur—an online education platform with the mission of teaching 1 billion people how to make a living doing what they love.”

As you can see, not all these examples of personal branding statements follow the same patterns. All of these have different structures and lengths.

Another essential aspect is that your personal branding statement might evolve through the years. The way these professionals brand themselves now might not be the same as they did when they got started.

After reading this guide, you’ll have all the required elements to start writing a personal branding statement that will help position you as a thought leader in your niche.

What is a personal branding statement?

A personal branding statement is a memorable phrase that communicates how you can create value for others. It should include components of your unique value proposition. 

Ideally, you can use it as a response when people ask you, “What do you do?”

This is a question that most people dread. Yet, it is an excellent opportunity to be memorable.

Most people miss this opportunity in two ways. Either they are too specific or too generic. 

Let’s explore an example. If you are in the finance industry, you could say:

• I’m a financial advisor, or
• I’m a certified financial planner and chartered financial analyst

Your bio has a place for these lines, but you might not want to use any of these as your personal branding statement.

If, on the other hand, you say something like: “I create wealth preservation and growth strategies to secure your financial legacy,” you’ll likely be memorable to wealthy individuals

Most likely, sharing that personal brand statement with a wealthy individual will lead to more questions. And in some cases, it will lead to clients.

On the other hand, if you tell a wealthy individual, “I’m a financial advisor,” they’ll likely think that they don’t need one because they are already wealthy and don’t need your help.

Do you now see why having a memorable personal brand statement is valuable?

To be able to write one, you need to be clear about who you help and how you help them. 

In the rest of this guide, we will go deeper into these elements so you can write your own personal branding statement. 

What is a strong personal branding statement?

When the U.S. Securities and Exchange Commission invited me to talk about the challenges that minorities and immigrants face when starting a business, I spent most of my time thinking about the big idea that I wanted to share with the audience.

I arrived at “ It’s not about who you know. It’s about who knows you! ”

Yes. Building a network is important.

But it’s even more important to make sure you leave a memorable positive impression whenever you meet anyone and expand your network.

What’s the point of having a big network if they don’t reach out to you when good opportunities arise?

That’s why you need a strong personal branding statement, and all of them have certain elements in common.

As you’ve seen in our personal branding statement examples section, there are different ways in which you can structure a personal branding statement. But most of the key elements will stay the same. 

Some of these are:

• Who you help (ideal customer profile)
• How you help them (products or services)
• What you help them achieve (goals)
• The challenges you help them overcome (pain)
• The typical title people use to describe what you do (professional niche)

Not every personal branding statement will have all of these elements. Here is an example that can help illustrate that.

Let’s keep using the financial advisor example. You could say that because you want to help as many people as possible, your personal branding statement should be “I help people achieve financial freedom.” And it makes sense that you want to help as many people as possible. But the best way to reach more people is to be as specific as you can. 

“Being financially free” means different things to different people. To some, it might be not worrying about paying the bills and being able to take a yearly vacation without using a credit card. To others, it might be to be able to own several houses in different cities across the world. This is why you must be as specific as possible with your personal branding statement. 

“I help people be financially free” will not connect with people who have any of the two definitions of “being financially free” that we described.

You would have to say something like, “I help people create a vacation fund to enjoy vacations debt-free” or “I help people build a financial structure to afford multiple houses across the world” to connect with either of them. These last two are better options, but still not memorable. 

That’s why you must go deeper into each element of your personal branding statement.

At this point, you’ll likely face the fear of missing out. You’ll think that as a personal trainer, you can help people lose weight, build muscle, build endurance, compete in sports, and be healthy and fit in any way possible. But you must fight that fear if you want to be able to become a go-to thought leader in any niche.

Because you can always go deeper into any of the components. Here’s how:

Who you help: People > Wealthy individuals > Wealthy business owners > Wealthy business owners who want to leave a legacy

How you help : Financial advising > Create wealth-building habits > Create a financial structure that will stand the test of time

What you help them achieve: Be wealthy > Leave a legacy > Create a positive financial impact even when you are gone

As you can see, there is always room for improvement. Some of these examples are too specific and would be too long when put together as a personal branding statement. But the goal was to show how you can always go deeper. 

And it’s the same case in any profession, industry, and niche. You can always be more specific.

Here is a Personal Branding Statement Generator that can help you start writing your own.

How do you write a personal branding statement?

Writing a good personal brand statement requires being clear about who you help, the problem you help them solve (or the goal you help them achieve), and how you help them do so.

You could add a phrase about your experience and authority in your niche as an extra componen t . But you can’t go wrong with the first three elements we mentioned.

And researching your niche and your ideal client will help you go from a good personal brand statement to a great one.

Should you say, “Build wealth” or “Create a legacy”? Should you say you are a “Financial Advisor” or a “Wealth Advisor”?

Well, doing research can help you answer these types of questions 

We typically conduct market research to see if anyone else is doing something similar regarding the elements you use in your personal brand statement. Also, we conduct keyword research to see which phrase or description would be more valuable. 

If more people search for “Create a legacy,” then it would be better to use that phrase in your personal branding statement instead of “Build wealth.” Because that personal branding statement will help you rank higher as you use it on:

• Your website
• Your LinkedIn headline
• All your other social media bios
• And anywhere else it would be valuable to do so

How long should personal branding statements be?

Personal branding statements should be as short as possible while still being able to communicate your value proposition and capture attention.

It’s important to understand that you can constantly adjust your personal branding statement until you find the one that works best for you. Also, you could have different personal branding statements for different situations. 

A short one for your profile. A mid-length one for when people ask you, “What do you do?” And a long one for when you get invited to a podcast and have more time to expand on your expertise.

To understand if you are using the correct length, test it and analyze the results.

You can do it virtually by seeing if some have a better click-through rate or conversion rate. And you can do it in person by paying attention to the reaction you get after using it as an answer when people ask you, “What do you do?”

Once your personal branding statement is a touchpoint that guides people to ask more about you and your expertise, you’ll know you have a good one.

Top 7 best personal branding statement templates

Staring at a blinking cursor on a blank page can be intimidating. It can lead to procrastination. That is why we’ve put together these templates to help you get started.

We use these templates as starting points when working with our clients to help them build their personal brands.

“I Help” personal branding statement templates

This type of statement has been popular in the last few years because of its simplicity.

It communicates:

• Who you help
• The goal you help them achieve
• And how you help them achieve their goal

Template:  I help <ideal client profile> to <goals you help them achieve> by <product or service you provide>

A variation of this template could be one where you focus on pain points, and problems you help them solve, rather than goals.

Template:  I help <ideal client profile> to avoid <problem or pain point> by <product or service you provide>.

A great example of how to use this template is Neil Patel. His statement is  “Helping You Succeed Through Online Marketing!”

“I assist” personal brand statements

Nowadays, most people leverage the “I help” template. This is why, if you want to stand out, you can deviate a bit from it by using a different word instead of “help.”

You could use “I assist.” The rest would stay the same, you can focus on goals or pain points. The templates would be the following.

Template:  I assist <ideal client profile> to <goals you help them achieve> by <product or service you provide

Template:  I assist <ideal client profile> to avoid <problem or pain point> by <product or service you provide>

Niche positioning personal branding statements

If the way your ideal clients describe what you do is a keyword where there is an opportunity to rank, you might want to use that in your personal branding statement.

That way, all your profiles would help you show up when people are looking for a professional like you.

Just make sure that is niched down enough that you have a chance to show up for the keyword.

The most significant change in this template is the beginning of it. The rest is similar to the ones we’ve already covered.

Template:  I am a <professional niche> that teams up with <ideal client profile> to <goals you help them achieve> by <product or service you provide>.

Like the others, you could have a version focusing on pain points.

Template:  I am a <professional niche> that teams up with <ideal client profile> to avoid <problem or pain point> by <product or service you provide>.

We usually want to be customer-oriented in our marketing and sales efforts. As you can see, this one starts with an “I am” statement which is the opposite of being customer-oriented.

I’d recommend this one only if there is a solid opportunity to rank for the term you use to describe your professional niche.

If you are an accountant, since that is a common term and likely challenging to rank for, you might want to avoid using this template.

On the other hand, if you are a fractional CFO, you might want to consider using it as you can build a moat around it if you can create enough valuable content related to your niche.

Because it is a relatively new term that has been rising in popularity,

Pain-focused personal branding statement templates

This one is a bit of a mix of everything else. The main difference is that it starts with a pain point or problem.

For humans, pain is usually the most potent agent of change.

By starting with the pain points, you can get people to feel understood.

This personal branding statement template acts as a micro-story. Because you start with where they are and end with the goal, positioning yourself as the guide to help them achieve that transformation.

Template:  Stop <pain point>! Leverage <product or service you offer> and achieve <goal you help them achieve>. As a <your professional niche>, I can help you do so.

How to use these personal branding statement templates?

Remember that these personal branding statement templates are starting points.

Also, you do not need to stay within the constraints of these templates. You could change these as needed and try different words.

In general, a personal branding statement will have some or all of these components:

• How you help them
• Why you help them
• When you help them

So you could mix and match these in different ways. Make sure to constantly test and adjust your statement until it is leading you to the desired outcome you want to accomplish with it.

5 Personal branding statement examples for financial advisors

To keep your creative juices flowing, here are 5 examples of personal branding statements for financial advisors:

• Holistic Wealth Strategist: “I am a dedicated financial advisor with a holistic approach to wealth management, ensuring that every aspect of your financial life works in harmony to achieve your long-term goals. With a focus on building resilient investment portfolios and comprehensive financial plans, I empower clients to navigate life’s uncertainties with confidence.”
• Client-Centric Investment Advisor: “With a passion for helping individuals and families secure their financial future, I provide personalized investment advice and wealth management solutions tailored to your unique needs and aspirations. My client-centric approach and commitment to transparency build the foundation for lasting relationships and financial success.”
• Innovative Retirement Planning Specialist: “Specializing in retirement planning, I leverage innovative strategies and a deep understanding of market trends to help clients build secure and prosperous futures. My proactive approach ensures that you are well-prepared for retirement, with a focus on maximizing income, minimizing taxes, and preserving wealth.”
• Empathetic Financial Wellness Coach: “As a financial advisor with a heart for coaching, I am committed to enhancing your financial literacy and empowering you to take control of your financial journey. My empathetic and educational approach demystifies complex financial concepts, providing you with the clarity and confidence needed to make informed decisions.”
• Strategic Financial Problem Solver: “With a knack for strategic thinking and problem-solving, I excel in navigating complex financial challenges and identifying opportunities for growth and stability. My clients benefit from a results-driven approach and tailored solutions that align with their unique financial objectives and risk tolerance.”

These are only starting points to get you inspired. You should make these as specific as possible to your unique situation.

5 Personal branding statement examples for CPAs

And here are 5 additional examples of personal branding statements for Certified Public Accountants (CPAs):

• Strategic Financial Navigator: “With over a decade of experience in accounting and financial management, I specialize in helping small businesses and startups navigate the complexities of financial planning, tax compliance, and cash flow management. My proactive approach ensures that you are always ahead of the curve, maximizing your financial health and business success.”
• Tax Optimization Expert: “As a seasoned CPA and tax strategist, I am committed to helping individuals and businesses minimize their tax liability and optimize their financial position. Leveraging deep industry knowledge and a meticulous attention to detail, I ensure that every dollar is accounted for and every tax-saving opportunity is seized.”
• Forensic Accounting Specialist: “With a keen eye for detail and a passion for uncovering the truth, I excel in forensic accounting and fraud investigation. My analytical skills and investigative expertise provide clients with the clarity and resolution they need to protect their assets and maintain financial integrity.”
• Innovative Accounting Solutions Provider: “Embracing the future of finance, I specialize in integrating cutting-edge accounting technologies and innovative solutions to streamline processes, enhance accuracy, and drive efficiency. My clients benefit from real-time financial insights and a strategic approach to accounting that propels their business forward.”
• Trusted Financial Advisor: “Building long-lasting relationships based on trust and transparency, I serve as a trusted financial advisor to individuals, families, and businesses. My comprehensive approach to financial planning, wealth management, and estate planning ensures that every aspect of your financial life is aligned with your goals and values.”

Keep in mind that all of these are starting points and should be more specific to your audience and unique value proposition.

5 Personal brand statement examples for business coaches

Here are 5 personal brand statement examples for business coaches:

• Transformational Business Strategist: “Empowering entrepreneurs and business leaders to transform their vision into reality, I leverage over 15 years of industry experience and innovative strategies to drive sustainable growth, enhance operational efficiency, and foster a culture of excellence. Let’s unlock your business’s full potential together.”
• Results-Driven Leadership Coach: “Passionate about cultivating high-performance teams and resilient leaders, I bring a proven track record of driving organizational change and boosting employee engagement. My coaching approach is rooted in real-world experience and evidence-based practices, ensuring you achieve measurable results and sustainable success.”
• Innovative Growth Expert: “Dedicated to helping small businesses and startups thrive, I combine cutting-edge marketing strategies with financial acumen to drive revenue growth and increase market share. My hands-on coaching style is tailored to your unique challenges, providing you with the tools and insights needed to navigate the competitive business landscape confidently.”
• Strategic Mindset Coach: “Transforming potential into performance, I specialize in unlocking the strategic mindset of executives and entrepreneurs, helping them to think critically, make better decisions, and lead with confidence. With a focus on long-term success, my coaching empowers you to navigate complexity, embrace change, and achieve outstanding results.”
• Holistic Success Coach: “I believe in a holistic approach to business coaching, integrating personal development with professional growth to create sustainable success. My expertise in mindfulness, emotional intelligence, and strategic planning helps clients achieve balance, boost productivity, and cultivate a positive work environment, paving the way for personal and professional fulfillment.”

5 Personal brand statement examples for entrepreneurs

Here are 5 personal brand statement examples for entrepreneurs:

• Innovative Tech Visionary: “As a serial entrepreneur with a passion for technology and innovation, I transform ideas into successful startups, driving growth through strategic vision and relentless execution. My expertise in scaling tech ventures and building high-performance teams empowers us to disrupt industries and create lasting impact.”
• Sustainable Business Leader: “Dedicated to building businesses that make a difference, I am an entrepreneur with a strong commitment to sustainability and social impact. My ventures are centered around creating eco-friendly solutions and promoting responsible practices, ensuring we contribute positively to our communities and the planet.”
• Customer-Centric Product Innovator: “With a keen understanding of market needs and consumer behavior, I excel in developing products that resonate with customers and drive brand loyalty. My entrepreneurial journey is fueled by a passion for innovation, a commitment to excellence, and a relentless focus on customer satisfaction.”
• Global Expansion Strategist: “As an entrepreneur with a proven track record in international business, I specialize in taking brands global, navigating cross-cultural challenges, and unlocking new market opportunities. My strategic approach and global network position us to thrive in diverse markets and drive international success.”
• Resilient Startup Mentor: “Empowering the next generation of entrepreneurs, I share my journey, insights, and lessons learned to mentor startups and accelerate their growth. My resilience in the face of adversity and my commitment to continuous learning create a foundation for success, innovation, and lasting impact.”

Craft a personal branding statement that works

A good personal branding statement is one that captures attention.

A great personal branding statement is one that captures attention and leads to action. 

The only way to know if you have a good or a great personal branding statement is to test it and pay attention to how people react to it.

In person, you’ll be able to tell if people are connecting with your message by the reactions you get and the number of follow-up questions or conversations that are generated after you share your statement. 

In the digital world, you’ll be able to do the same by checking your data. Some of the signs it’s working are:

• People are engaging with your content in the form of likes and comments
• The number of people visiting your profiles is growing
• Website traffic is growing each month
• You are getting clients that come to you organically

If you don’t get the reactions (in person) or actions (digitally) that you desire, then you need to go back to the drawing board and keep tweaking until you learn how to write a personal branding statement.

Or you could also get help.

If you’d like personalized help writing a personal branding statement, please schedule a complimentary personal branding consulting session with us.

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Last Updated on November 2, 2023

A resume summary statement usually comes right after a job seeker’s contact info and before other resume sections such as skills and work experience. It provides employers with a brief overview of a candidate’s career accomplishments and qualifications before they read further. Because of how early it appears on the document, your resume summary statement (or your CV “profile” in the UK) is one of the first places recruiters and employers look. And without the right information, they’ll doubt that you’re qualified and may move to another resume.

So I got in touch with a select group of professional resume writers, coaches and career experts to get their best resume summary examples you can use and adapt to write a resume summary that stands out and gets interviews.

As a former recruiter myself, I’ll also share my best tips to write your resume summary effectively.

Why the Resume/CV Summary is Important

You may have heard that recruiters only spend 8-10 seconds looking at your resume. The truth is: they spend that long deciding whether to read more. They do glance that quickly at first and may move on if your background doesn’t look like a fit. However, if you grab their attention, they’ll read far more. Recruiters aren’t deciding to interview you in 8-10 seconds, but they are ruling people out in 8-10 seconds. And this is why your resume summary is so crucial. It appears high up on your resume (usually right after your header/contact info) and is one of the first sections employers see. So it’s part of what they’ll see in the first 8-10 seconds.

Your resume summary statement is one of your first (and one of very few) chances to get the employer to stop skimming through their pile of resumes and focus on YOU.

Watch: Resume Summary Examples That Get Interviews

10 resume summary examples:.

These career summary examples will help you at any experience level – whether you’re writing a professional summary after a long executive career, or writing your first resume summary without any experience! After you finish this article you’re NEVER going to have to send out a limp, weak resume summary statement again (and you’ll get far more interviews  because of it).

1. Healthcare Sales Executive Resume Summary Example:

Turnaround & Ground Up Leadership – Concept-to-execution strategies for untapped products, markets + solutions that yield 110% revenue growth – Negotiates partnerships with leading distributors + hospitals—Medline to Centara + Novant Health to Mayo Clinic –  Revitalizes underperforming sales organizations via scalable, sustainable infrastructures emulated as best practice –  C-Level networks of clinical + supply chain leadership acquired during tenures with XXX, XXX and XXX

Why this resume summary is good:

This resumes summary example’s strength lies in the detailed, unique information that has been included. By including revenue stats, names of past employers and partners, the reader right away sees that this person will bring to the role a strong networking ability with key players in his industry, and more importantly can build, grow and revitalize a sales organization, market or product.

By:  Virginia Franco, Founder of Virginia Franco Resumes  and Forbes contributor.

2. 15+ Year Business Owner Resume Summary Statement:

Dynamic and motivated marketing professional with a proven record of generating and building relationships, managing projects from concept to completion, designing educational strategies, and coaching individuals to success. Skilled in building cross-functional teams, demonstrating exceptional communication skills, and making critical decisions during challenges. Adaptable and transformational leader with an ability to work independently, creating effective presentations, and developing opportunities that further establish organizational goals.

Why this is a good summary section:

This is a resume summary statement that was for  a candidate returning to work after having her own business for 15+ years. Because of this, we needed to emphasize her soft skills and what she can bring to this potential position. In addition, we highlighted the skills she has honed as a business owner so that she can utilize these qualifications as a sales professional, account manager , and someone knowledgeable about nutrition, medicine, and the overall sales process.

By: Dr. Heather Rothbauer-Wanish. MBA, Ph.D., CPRW, and Founder of Feather Communications

3. Human Resources Generalist Resume Summary Example:

Human Resources Generalist with progressive experience managing employee benefits & compliance, employee hiring & onboarding, performance management processes, licensure tracking and HR records. Dependable and organized team player with the ability to communicate effectively and efficiently. Skilled at building relationships with employees across all levels of an organization. Proficient with HRIS, applicant tracking and benefits management.

Why this is a good resume summary:

The applicant highlights their experience across a wide range of HR functions from the very first sentence, and continues this pattern throughout the rest of the summary. They then use easily digestible langue to showcase their hard skills (in the first & fourth sentences) and soft skills (in the second & third sentences). They also integrate a variety of keywords to get past automated job application systems , without sounding spammy or without overdoing it.

By: Kyle Elliott, MPA/CHES,  Career Coach and Consultant

4. Social Media Marketing CV Profile Example (UK):

Social media expert with successes in the creation and management of social media strategies and campaigns for global retail organisations. Extensive experience in the commercial utilisation of multiple social media channels including Facebook, Twitter and YouTube; I build successful social strategies that increase brand awareness, promote customer engagement and ultimately drive web traffic and conversions.

Why this summary is good:

This summary is well-written, short, sharp, and gives recruiters a high-level explanation of the candidate’s core offerings in a persuasive and punchy style. A quick scan of this profile tells you the exact type of social media platforms the candidate is an expert in, as well as the campaigns they have experience running and types of organizations they have worked for. Most importantly, the summary is rounded off by showing the results that this person achieves for their employers, such as increased web traffic and conversions.

Editor’s note: This CV profile summary was written for the UK market… this is a great one to use/copy, but make sure you put it through a spell-checker if you’re applying for jobs in the US (utilisation vs. utilization, etc.)

By: Andrew Fennell, Director at StandOut CV , contributor for The Guardian and Business Insider

5. Marketing Manager Professional Summary Example:

Marketing Manager with over eight years of experience. Proven success in running email marketing campaigns and implementing marketing strategies that have pulled in a 20% increase in qualified leads. Proficient in content, social media and inbound marketing strategies. Skilled, creative and innovative.

This resume summary stands out because it gets straight to the point. By immediately introducing the number of years of experience the candidate has, the HR manager doesn’t need to spend time adding up years. The candidate also jumps right into his or her strongest skill, provides a statistic , then gives additional skills.

By: Sarah Landrum, career expert and contributor at Entrepreneur.com and Forbes

6. Warehouse Supervisor Resume Summary Example:

Warehouse Supervisor with Management, Customer Service, & Forklift Experience –  Dependable manager with 15+ years of experience in warehouse management and employee supervision. –  Skilled at managing inventory control, shipping & receiving, customer relations and safety & compliance. –  Certified Power Equipment Trainer, Forklift Operator and Reach Operator skilled at coaching other staff. –  Promoted to positions of increased responsibility given strong people and project management skills.

The applicant was applying for a warehouse supervisor position that required them to have demonstrated management, customer service and forklift experience. As such, the applicant showcased their experience in these areas with a few keywords in the title, followed by additional details in the accompanying bullet points. Their final bullet shows a record of promotions, while reinforcing the applicant’s customer service and project management skills.

7. IT Project Manager Resume Summary Example:

Experienced Project Manager with vast IT experience. Skills include computer networking, analytical thinking and creative problem solving. Able to apply customer service concepts to IT to improve user experience for clients, employees and administration.

Because this candidate is switching career paths, it’s important he or she take skills used for previous positions and apply those skills to the new job listing. This is a great example because the candidate makes it clear that his or her experience is not in the new field, but that they are still able to bring relevant experience to the table. When writing your resume summary, keep these tips in mind: Use writing that is straight to the point, clear and concise, you’ll have a higher chance of getting noticed by the hiring manager.

8. Career-Changer Resume Summary Example:

Earn trust, uncover key business drivers and find common ground as chief negotiator and identifier of revenue opportunities in sales, leadership and account management roles spanning e-Commerce, air travel and high-tech retail. Navigate cultural challenges while jumping time zones, lead international airline crews and manage corporate accounts to deliver an exceptional customer experience. A self-taught techie sought after as a go-to for complex billing systems and SaaS platforms alike—bridging the divide between technology and plain-speak. – Tenacious Quest for Success + Learning . Earned MBA and BS in just 3 years while working full-time – gaining hands-on experience in research- and data-driven product roadmap development, pricing and positioning. – Results-Driven Leadership. Whether leading Baby Boomers, Gen X or Millennials—figures out what makes teams tick, trains and transforms individuals into top-performers. – Challenger of Conventional Wisdom. Always ask the WHY. Improve the user experience through smart, strategic thinking that anticipates outcomes. Present cases that influence, and lead change that drives efficiency and profitability.

This client was eager for a career change and had moved from role to role and industry to industry. After completing her Master’s degree, she was eager to tie her skills together to land a role – which she did – as a Senior Technology Account Strategist for a global travel company. Although a bit longer than a traditional summary, its strength lies in the details. Without ever getting to the experience section, the reader gets a clear idea of the scope of responsibility, and hard and soft skills the candidate brings to the table.

By: Virginia Franco, Founder of Virginia Franco Resumes  and Forbes contributor.

9. Project Management Executive Professional Summary Example:

15+ years of initiating and delivering sustained results and effective change for Fortune 500 firms across a wide range of industries including enterprise software, digital marketing, advertising technology, e-commerce and government. Major experience lies in strategizing and leading cross-functional teams to bring about fundamental change and improvement in strategy, process, and profitability – both as a leader and expert consultant.

Why this resume summary is good:

“Project Manager” is one of those job titles that’s REALLY broad. You can find project managers earning $50K, and others earning $250K. The client I wrote this for was at the Director level, and had worked for some of the biggest and best tech companies in her city. So this resume profile section shows her level and experience, and the wide array of areas she has responsibility for in her current work. You can borrow or use some of the phrasing here to show that you’ve been responsible for many important areas in your past work.

By: Biron Clark, Founder of  CareerSidekick.com.

10. Startup And Finance Management Consultant Career Summary Example:

Experienced strategist, entrepreneur and startup enthusiast with a passion for building businesses and challenging the status quo. 8+ year track record of defining new business strategies, launching new ventures, and delivering operational impact, both as a co-founder and management consultant. 

Why this resume summary example is good:

This summary was for a highly-talented management consultant looking to break out of finance, and into trendier tech companies like Uber . His track record and educational background were great, so the goal of this summary section was to stand out and show he’s more than just the typical consultant with a finance background. So we emphasized his passion for startups, and his ability to think outside the box and challenge the status quo. That’s something that companies like Uber and other “disruptive” tech companies look for.

14 Resume Summary Examples for Various Industries

Compassionate and effective 5th-grade teacher with experience overseeing the classroom and preparing lessons. Extensive experience encouraging students through positive reinforcement and motivational techniques. Collaborate well with school administration and other members of the teaching team. Ensure all students meet learning requirements, including literacy, social, and arithmetic skills.

2. Teacher’s Assistant

Goal-oriented teacher’s assistant with ten years of experience working with elementary school children. Aid teachers with lesson planning, classroom settings, and group instruction. Model positive behavior and maintain order in the classroom. Willingness to take on additional responsibilities to meet learning objectives.

Tech Industry

3. computer programmer.

Innovative computer programmer with a proven track record of writing high-quality code and supporting team needs with subject matter expertise. Adept in multiple programming languages, including Python, JavaScript, and C++. Ability to troubleshoot complex programming issues with inventive solutions. 

4. Cybersecurity Analyst

Dedicated cybersecurity analyst with ten years of experience in online security research, execution, planning, and maintenance. Proven track record of identifying business risks and proactively resolving them. Experience designing and instituting layered network security for large-scale organizations. Train users and other staff members on IT safety procedures and preventive techniques.

Skilled healthcare professional with ten years of experience in patient care, diagnosis, and providing appropriate treatments and medical services. Manage medical staff and resolve complex medical cases with maximum efficiency. Communicate the patient’s condition and treatment plan in easily understood terminology. Remain current with the latest advancements in medicine and research to ensure patients receive proper care.

6. Registered Nurse

Seasoned registered nurse offering comprehensive patient care in emergency room settings. Experience handling diverse patient populations and caring for various conditions. Proven leadership managing nursing teams and other staff. Focus on enhancing patient care and satisfaction through empathetic communication and excellent customer service. 

7. Digital Marketing Manager

Forward-thinking digital marketing manager experienced in all facets of digital marketing, including social media management, PPC advertising, SEO, and email marketing. Proven experience creating comprehensive marketing plans that improve lead prospecting and enhance brand awareness. Up to date with the newest tools available for digital marketing campaigns.

8. Marketing Analyst

Industrious marketing analyst well-versed in analyzing marketing campaign analytics and making recommendations to improve performance. Collaborate with account managers and use KPI metrics to explain the results of marketing initiatives. Meticulous with a strong work ethic and robust communication skills.

Food and Service Industry

Experienced wait staff member capable of managing orders, processing payments, and upselling menu items. Ensure restaurant guests feel welcome with attentive service catered to their needs. Remain current on updates to the menu and assist guests with selecting orders to meet their dietary requirements. Maintain a positive attitude and focus during busy restaurant periods.

10. Hotel Receptionist

Friendly hotel receptionist with extensive experience handling guest check-ins, check-out, and payments. Facilitate a positive guest experience with polished customer service skills and a readiness to address common inquiries and complaints. Collaborate well with other hotel team members, including executive administration and on-site restaurant staff.

Business/Office Jobs

11. financial analyst.

Highly motivated financial analyst with a proven track record of recommending appropriate financial plans based on financial monitoring, data collection, and business strategizing. Experienced in qualitative and quantitative analysis, forecasting, and financial modeling. Excellent communication skills for building and fostering long-term business relationships across the organization.

12. Tax Accountant

Experienced tax accountant with ten years of experience preparing federal and state tax returns for corporations and partnerships. Monitor changes in laws to ensure the organization properly complies with reporting requirements. Assist with tax audits, ensuring the team receives proper supporting evidence for tax positions. Analyze and resolve complex tax issues. Look for available tax savings opportunities for corporations with an aggregate savings of $500K last year. Excellent analytical skills and attention to detail.

Sales and Customer Service

13. sales representative.

Enthusiastic sales representative with expertise in identifying prospects and converting qualified leads to paying customers. Provide quality customer service and contribute to team sales success. Offer exceptional communication skills and seek to understand client needs before making the appropriate product recommendations. Continually meet and exceed sales goals. Leverage extensive knowledge of available products to provide appropriate client solutions and enhance customer loyalty and retention.

14. Customer Service Associate

Knowledgeable customer service professional with extensive experience in the insurance industry. Known as a team player with a friendly demeanor and proven ability to develop positive rapport with clients. Maintain ongoing customer satisfaction that contributes to overall company success. Highly articulate, with a results-oriented approach that addresses client inquiries and issues while maintaining strong partnerships. Collaborate well with the customer service team while also engaging independent decision-making skills.

Now you have 24 professional resume summary statements and some explanations of why they’re effective. Next, I’ll share tips for how to write your own in case you’re still unsure how to begin based on these examples above.

How to Write a Resume Summary: Steps and Hints

We’ve looked at 10 great resume summary examples above. As you begin writing a resume summary for yourself, here are some helpful tips to keep in mind:

• Read the employer’s job description. Your career summary shouldn’t be a long list of everything you’ve done; it should be a refined list of skills and experiences that demonstrate you’re a fit for their job.
• Mention your current job title if relevant. One common way to begin your resume summary is to state your current job title.
• Explain how you can help employers achieve their goals or solve their problems.
• Consider using bold text to emphasize one or two key phrases.
• Include any relevant metrics and data like dollar amounts, years of experience, size of teams led, etc. This helps your resume stand out.
• Focus on making the employer want to read more. The goal of your resume summary isn’t to show everything you can do, but to grab their attention and show enough that they continue reading.

Creating a Customized Resume Summary

While general summaries are appropriate when applying for jobs requiring similar skills and experience, a customized resume summary can enhance your chances of moving on to the next step in the hiring process. 

That’s because most companies use automated tracking systems (ATS) to review submitted resumes for content directly related to the job posting. If you use keywords and natural language phrases in your summary that interlink to the job description, you’ll have a much higher chance of passing the ATS review.

Let’s look at an example of a resume summary that is customized for the specific job description below:

“Highly motivated social media specialist with strong project management skills. Creative marketer skilled in crafting innovative social media campaigns that resonate with a target audience. Regularly develop compelling copy and social media content to enhance lead generation and brand awareness. Detail-oriented with extensive project management skills that ensure proper prioritization of tasks and projects. Work with various social media management and analytics tools to examine results and make adjustments as necessary.”

This summary directly addresses the key points in the job description but rewrites them so the customization is natural and flows well. It’s personalized for the open role and uses similar terms with a few strategically placed keywords, such as “social media content” and “project management.”  

How Long Should a Resume Summary Be?

As you read the resume summaries above, you probably noticed there are some short single-paragraph resume summary examples and much longer career summaries that are two to three paragraphs plus bullet points. So how long should YOUR professional summary be? If you have relevant work experience, keep your summary to one or two paragraphs. The piece you really want the hiring manager to read is your most recent work experience (and you should make sure you tailored that info to fit the job description). The resume summary is just a “bridge” to get the hiring manager into your experience.

If I were writing my own career summary right now, I’d likely use one single paragraph packed with skills, accomplishments, and exactly why I’m ready to step into the job I’ve applied for and be successful!

Even for a manager resume summary, I recommend a very short length. However, if you’re changing careers, or you’re looking for jobs without any work experience , the summary section needs to stand on its own, and should be longer. That’s why some examples above are a bit longer.

Formatting Your Resume/CV Career Summary

You may have noticed a variety of different formats in the career summary examples above. There isn’t one “right” way to format this section on your resume or CV. However, I recommend either using one or two brief paragraphs, or combining a short sentence or paragraph with bullets. Avoid writing three or four long paragraphs with no special formatting like bullet points. That’s simply too much text for your summary section and will cause recruiters and hiring managers to skip over it in some cases.

Should You Include a Resume Objective?

You do not need to include an objective on your resume, and doing so can make your resume appear outdated. Use a resume summary instead of an objective. Follow the resume summary examples above and focus on discussing your skills, qualifications, and achievements, rather than stating your objective. Employers know that your objective is to obtain the position you’ve applied for, and the resume objective has no place on a modern resume/CV in today’s job market.

Examples of Bad Resume Summaries

Now that we’ve seen a few exemplary resume summaries, let’s look at some that you should avoid at all cost.

1. Typos and Grammatical Errors

“Experienced cashier who knows how to run the register cash. Responsible with the money and can talk with the customer. Knows when to stoc up the invenory and checks it all the time. Can count change and run credit card tranactions. Get the customer happy by good service. I am always cheerful and organized.”

Why this resume summary is bad:

If you read the summary carefully, you’ll notice several spelling errors. The words “stock,” “inventory,” and “transactions” are all spelled wrong. Grammatical errors make the summary choppy and difficult to follow (“Get the customer happy by good service”).  A summary like this probably won’t fly with a company looking for a detail-oriented cashier responsible for managing in-person sales.

2. Lacks Relevant Keywords

“Talented worker with experience managing a team of staff. Creative and responsible with knowledge of organizational processes. Can keep up with the busiest of environments. Stays focused when at work, ensuring prompt task completion. Dependable and willing to collaborate with a team to get things done.”  

In this example, the chef doesn’t use keywords relevant to cooking, restaurants, or kitchens. The summary is very generic and can apply to nearly any job. A manager who receives the application isn’t likely to understand what value the candidate can bring to the restaurant.  To fix the summary, the applicant must rewrite it to include relevant keywords and phrases. 

3. No Numbers to Quantify Achievements

“An experienced and hardworking manager ready to align procedures for maximum revenue and profits. Proven track record of streamlining and strengthening processes, resulting in higher sales and better customer satisfaction. Collaborate well with sales team members, ensuring they have the resources and knowledge to support customer purchases and inquiries. Develop strong rapport with clients and maintain ongoing relationships.”

This isn’t a terrible summary for a sales manager, but it has room for improvement. For one, the first two sentences essentially duplicate each other, mentioning an aptitude for improving processes with the objective of higher sales. The other issue is a lack of quantifying achievements. 

The applicant mentions they have a proven record of increasing sales, but they could strengthen the summary by quantifying their results. For example, they might say, “Proven track record of streamlining and strengthening processes, resulting in a 25% increase in sales over the past year.” The quantifier provides additional credibility. 

4. Not Targeting the Specific Job

“Looking for work in a role that requires great customer service, project management, and communication skills. Able to collaborate with people from diverse and varying backgrounds. Highly organized and reliable worker with a strong work ethic. Responsible and reliable worker you can count on.”

While the candidate lists various skills they have, including customer service and project management, there’s no indication of prior roles held or what position they’re applying for. The summary could apply to numerous positions in a variety of industries. To improve the resume summary, the applicant must specify the job they’re applying for and indicate their prior experience in a similar role, if they have any.

After You Start Getting Interviews, Make Sure to Take Advantage…

If you follow the advice above, you’ll have a great professional resume summary to make your qualifications stand out to employers. But landing the interview is only half the battle… So make sure you go into every interview ready to convince employers that they should hire you, too! If you write a great resume summary example that gets employers excited to interview you, they’re going to ask you questions like, “tell me about yourself” early in the interview to learn more about your background. So make sure you’re prepared with an answer.

I also recommend you review the top 20 interview questions and answers here.

Your resume caught their interest, so naturally, they’re going to follow up with a variety of questions to learn more about your professional background.

The bottom line is: A strong professional resume summary, followed up by other well-written resume sections will get you the interview, but your interview performance is what determines whether you get the job offer!

About the Author

Read more articles by Biron Clark

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I would recommend to customise the skills section of your resume, and ensure that it matches the job posting. The higher the number of phrases within the resume matching the job requirements the more are the chances that the recruiter will pick you for the job.

I just wanted to say, “thank you!”. This was very helpful. Instead of jumping from one website to the next there’s so much useful, relevant information right here.

Hi, I have been having trouble creating a resume as My old one is so long, I’ve worked for a government agency for the past 14 years and held multiple positions doing many different duties for each and now I have to relocate to another area where they do not have an agency like mine in my new area within a 3 hour drive, how can I squeeze all my experience and duties on one page and where do I even start, I’m so nervous, it’s been so long since I’ve attempted the job hunt. So I’m wondering, I do not want to cut anything out that may hurt my chances and I can’t afford to have my resume rewritten by a professional. Can you guide me as to where you think would be a good place to start, I’ve been staring at this laptop for weeks trying to decide on a resume template, there are so many. I thank you for your time and any input will help.

Hi, I am a new graduate and do not have any experience in my field which is Nursing. I want to apply for the jobs but I have no idea about what to mention in my resume.

Hi, this article should help with the resume summary, at least: https://careersidekick.com/summary-for-resume-no-experience/

Other than that, you need to put your academic experience. And internships/part-time jobs if you’ve had any.

Dear Biron,, Thanks for sharing the 10 examples of professional summaries in your article, and especially the reasons why they were considered to be good. However, as a HR professional, I would most likely skip over most of them and would not read much past the first or second sentence. The summaries were mostly too wordy and boring, and did not demonstrate ‘oomph’ at first cursory reading. Simply indicating certain skills or behaviors does not give an idea of the level of expertise, and could simply be wishful thinking on the part of the resume writer.

Just goes to show that there are many ways to see what makes a good summary.

I am a chemical engineer and project management professional with 15+years experience. My experience is between process engineering and project management . How can I marry the two in my profile summary?

It’s not about showing everything you’ve done. It’s about showing employers evidence you’ll succeed in their job. You can show a bit of both but focus heavily on what’s most relevant for the jobs you’re applying for right now. 80/20.

This was absolutely helpful and amazing! Thank you very much!

Hello, I am an active job seeker. I hold a law degree from a foreign country and currently in college for an associate degree. My question is, how do I blend both my foreign job experience with that of the United States in my resume. Thank you.

I’d put your work history in chronological order, starting with the most recent up top. That’s what I’d recommend for 95% of people actually. Then it doesn’t matter where you held each job.

And then in your Education section, I’d include your foreign degree and the current degree you’re pursuing in the US, too (for the US degree, you can say “in progress” or “graduating May 2019” for example).

I am 40 years old & B.A degree holder I have experience in many fields.I would like to join any one fields

I am a fresh graduate, who has five years teaching experience and some months customer service representative experience. Pls kindly assist me to put the resume summary together

I’m an active duty service member and finding in a little difficult creating a good transitional summary from 20 year profession in tactical communications to a drug and alcohol counselor. Do you have any recommendations how I should approach this? Any assistance would be helpful. Thanks

Great piece

How to write the CAREER ABSTRACT in resume for ware super visor retail business?

Just wanted to say thank you.Your advise and information was clear and easy to understand , sometimes there is nothing pertaining to what im looking fot in particular, buy you have sermed to cover everything I n a short quick easy to understand method.It will help tremendously.

Thanks! Glad to hear it helped :)

Very informational

What if you have work experience, but the job your going for(teachingeducation) has nothing to do with warehouse work? How should I build my resume?

In the summary, describe yourself and then say, “…looking to transition into ___” (the type of work you want to be doing now).

This is a bit like a resume “Objective”. I normally don’t recommend an Objective section (and I recommend a Summary section instead), however the one time an Objective does make sense is when you’re trying to change industries or make a big change in the type of role you have.

So that’s why my advice here might seem like I’m telling you to combine an Objective with your resume Summary.

Then “tailor” your previous work to be as relevant as possible. Even if you worked in a different industry you can still show things like leadership, accountability, progress/improvement, hard work, achieving goals, strong teamwork skills, etc. You can do all of that in your resume bullets and work history.

Don’t u have Resume Summary of legal secretary/legal assistant?

No, sorry about that. There are hundreds of different professions/job titles, and we aren’t able to include an example for every scenario out there. These resume summary examples are designed to give you a general idea of how to write yours.

The summaries listed are excellent example and have helped me develop a stand out summary for a new position.

Hello, I been trying to land the job of my dreams. I need help with my resume if i want the recruiters in airlines to notice me. I’ve applied before but haven’t had complete success to making it to a face-to Face Interview. It is a career change – yet i feel i am a great candidate bc i have had many customer service and I even attended an academy for that specific position. Can you please tell me what I am doing wrong on my resume ?

what if i never had a job experience?

Great question. If you don’t have any work experience, take one of the formats/examples above and put your accomplishments and qualifications from your academic studies.

Your headline could say: “Motivated Bio-Sciences Graduate With Expertise in ____”.

And then you might talk about accomplishments in school, group projects you worked on or led, etc.

Basically, when you have no work experience, your school/studies BECOMES your recent work. You should talk about that like it’s a job, because that’s the experience you do have.

really amazing article and too useful , thanks

Hi Mr. Clark, I have been out of the work force for about 18+years and I have been a small business owner for the same number of years. However, I want to go back to the work force. But my problem is that, I don’t know how to prepare my resume or resume summary statement. I had a degree in Communication,Arts and Sciences and a postgraduate degree in Public Administration. I’m a bit confused as to how to incorporate all these experiences into my resume. Please can you help?

Hi Dorothy, I can recommend a professional resume writer if you want. But they’re typically not cheap, so it’s something you’d have to be willing to invest in. If not, there’s a lot of free info online about how to “tailor” your resume for specific jobs. I can’t help one-on-one unfortunately, but I’d recommend thinking about which type of jobs you want, and think of what experience you have that is most relevant. that’s what to put on your resume. Your resume isn’t only about you, it’s about them – what do they want/need? (if you want to get a ton of interviews, that’s how to do it :) ).

Can I have a professional resume writer?

I use a similar format when writing my opening statement for my coverletter. How do you recommend differentiating the two? Or is it ok to use largely the same language?

I think it’s okay to use something similar. I might be more brief in the cover letter… it needs to be about them just as much as it’s about you. Whereas the resume is all about you, at least in the summary section. (The later sections should still be tailored to THEIR needs..)

Struggling to write a Summary Statement for a Secretary/Administrative Assistant position. I have 15 years government experience but have been away from the government since 9/1993 and have spent 15 years as a Substitute Teacher after taking off for 10 years to raise my children.

Hiya! I am a mother of three attempting to return to the workforce. I have been a stay at mom for about 13 years, so I have a (large) gap in my employment history; which doesn’t look great. I have a college education and have obtained a few certifications whilst not employed, plus many volunteer hours. I know that I should probably use a functional resume format. Would love some advice on what I should include in my summary statement.

Hi Juniper,

I rarely like functional resumes, but it might be worth trying. I’d “split-test” it (a marketing term). Create two resume styles, send out 50% one way, 50% the other way, and track results for a week.

I’d treat the resume summary statement just like any other resume. Highlight your skills and past wins/accomplishments.

how do i explain long term gaps in employment? leave them out?

Hi Paulette,

Don’t mention them on a resume summary. But do mention the gaps on a cover letter or lower down on the resume. Here’s an article on how to explain gaps in employment:

https://careersidekick.com/explaining-gaps-in-employment/

I am student in civil engineering field. Have 1.5 yrs of work ex. How should i structure my resume. Thanks.

Hello My name is Shataka and I’m a current job seeker trying to land my dream job as a Counselor. I have Master degree in Counseling Psychology and a Bachelor’s degree in Social Work. My experience lies in many different fields. I’m currently a Substance Abuse Counselor, with a teaching background and over 5 years of social service experience. I guess my question is how would I sum up all my experience to help me find a job as a Counselor.

Comments are closed.

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The Best Short Professional Bios (Examples + Templates)

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Summary. To write a short bio you should first make an initial introduction introducing yourself in the first or first person. Your short bio should include your brand, your accomplishments, and your values and goals. Your short bio should be one to three short paragraphs or four to eight sentences long.

Knowing how to write a concise, informative, and interesting biography about yourself can help throughout various parts of the professional process. You can use your bio to capture the attention of potential employers or clients and convince them to choose to employ or work with you.

In this article, you’ll learn more about what goes into a short bio and how to write one, and you’ll also get to see some short bio templates and examples to help you get an idea of what yours should look like.

Key Takeaways

A short bio serves to introduce you, your achievements, and what you offer professionally to potential employers or clients.

It’s important to keep your bio brief so that readers stay engaged and will remember your main points.

You may need to adjust your bio for different audiences, as your clients may want to know different information than a recruiter would.

Talk about your skills and accomplishments in your bio, but don’t exaggerate them.

What Is a Short Bio?

How to write a short bio, what to include in a short professional bio, short bio examples, short bio templates, tips for writing a short bio, writing a short bio faq.

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A short bio serves as your introduction to the professional world. In terms of finding or expanding on your job, a bio will cover your:

Work history

Achievements

Any other relevant professional information

Think of it as a professional memoir that a hiring manager or consumer can read and understand quickly. It’s usually about one to three paragraphs depending on experience.

There’s an emphasis on being succinct when it comes to writing a professional bio. This is because a bio is supposed to be a preface to attract recruiter attention and incline them to reach out for more information. Many readers will get lost or bored with a lengthy bio.

Using a short bio can be helpful across very different industries, from marketing to accounting, from psychiatry to sales.

You’re probably familiar with providing short bios on social media websites and applications. While the information and skills you include in a professional bio may differ, the general formatting is similar.

There’s a lot of considerations to take into account when writing a short bio, and it can quickly become intimidating. Deciding what information is relevant and how to keep it near 140 characters is no small task.

If you’re having difficulty writing a short bio, follow the outline below to craft an introduction that engages your reader.

Make an initial introduction. You can’t jump right into everything you’ve done and what you want to do in the future before introducing yourself.

Your bio’s first sentence should begin with your full name in the third person or introduce yourself in the first person and continue to briefly outline your most notable skills and accomplishments. It’s a good place to state your current job and employer.

Go deeper with what motivates you. Once you’ve catchily illustrated who you are in your short bio, you can use the second sentence to describe your motivations for your work.

Stating what drives you to do the work you do is essential to employers and customers alike. Whether you work as a physician or fitness consultant , there’s a reason why this is your profession, and you should explain that in your short professional bio.

Describe your accomplishments. Your short bio is for detailing why you’re the ideal candidate to be trusted with handling an employer or consumer’s business. By describing your prior accomplishments, you let them know what you could offer as an employee and how you’ve succeeded in the past.

While you should avoid sounding braggy, the reader is looking for information about what your qualifications are , and your accomplishments generally measure these qualities.

Even though you could probably go on for ages about the details of your accomplishments, save that for an interview . In a short bio, only include the most impressive of your achievements to outline.

Accomplishments relevant to a short bio could include:

Impressive results on a project

Former promotions

Awards received in your field

Certifications received

Include contact information. The purpose of a short bio as either a business or a job seeker is to inspire the reader to reach out. Without contact information, this pursuit becomes futile. Make sure your short bio has some way to contact you at the end.

Relevant contact information may include:

Phone number

Professional networking profile

A short professional bio includes:

Your full name. You can choose to write your bio in the first person (I, me, my) or third person (he, she, they), but either way, you need to include your full name at some point. Branding doesn’t work so well without a brand name (i.e., you!)

Your brand. Of course, if you have an actual brand that you’re trying to market, you should include the brand name as well.

What you do. Summarize what you want the reader to know about what you do in one sentence — tricky, we know.

Your accomplishments. For a short bio, you can stick with just one major accomplishment from your professional life. Or, if you have a string of impressive achievements, try condensing all of them down to one sentence.

Your goals and values. Let the reader know what makes you tick — why do you do what you do and what do you hope to achieve with your work? People are compelled by a story more than anything else, so it’s important to get this part right.

Something personal (optional). If you have a quirky tidbit about yourself you’d like to include, go for it. Just make sure it doesn’t throw off te the tone of the rest of your bio.

Contact info (optional). If your bio is serving as a call-to-action to drum up business or get leads on job opportunities, it makes sense to include your contact information at the end of your bio. It’s not necessary if that information is available elsewhere on the page , though.

Entry-Level Job-Seeker Bio Example

Mitchell Morrison is an upcoming video producer and editor who believes in the art of visual organization. He is a recent graduate from the University of Washington and focused on post-production during his time studying there. He was introduced to the magical world of visual art production by watching his father work on editing commercials growing up and has been working towards his dream of becoming a video editor ever since. During his last year of college, Mitchell participated in a competitive internship with Digital Space Films. He was chosen out of 2,000 applicants based on his academic portfolio and personal statement essay. This internship was an incredible learning experience and resulted in three professional accreditations for music video editing. Mitchell currently lives in Seattle, Washington pursuing freelance opportunities and spending time with his Dog, Pikachu. To get into contact with Mitchell: MitchellMorrisonVideo.com/contact

Working Professional Website Bio Example

Lisa Kennedy is an experienced real estate professional. She knows how important a home is for long-term happiness and has invested her career in putting people in the house they’ve always dreamed of. Lisa was driven to pursue real estate from her passion for helping people during life-altering times, and a keen interest in high-end, luxury homes. She’s been working in the real estate industry for ten years and in that time has assisted over 3,500 people in finding homes. She was educated at the University of Los Angeles with a bachelor’s in business management. She’s worked for some of the most respectable Real Estate companies in Los Angeles and individually under her agency “Kennedy Homes.” Lisa has also been published in Real Estate Quarterly Magazine as the 2017 winner of the “Top Luxury Home Seller” award. Lisa loves the culture of Los Angeles and has been living there with her family of five since she graduated from college. She enjoys spending her free time exploring towns along the West Coast and swimming. If you’d like to get in touch with Lisa: Email: [email protected]

Professional Networking Profile Bio Example

Bianca Jones Marketing Manager Miami, FL The first step towards customer satisfaction is being reached by stellar product marketing, and that’s what I aim to provide. My professional experience as a product marketing manager has allowed me to assist many organizations in improving their sales margins and audience response to emerging products. I’ve brought dedication and positive results to the companies I’ve worked for because I am passionate about product perception, marketing, and business statistics. What drives a product to success interests and inspires me. I specialize in long-term growth strategies and audience outreach. In addition to eight years of experience in professional product marketing, I have also published two books on creating a career as a marketer called “What to Do After Your Bachelor’s” and “A Marketer’s How-To.” If you’re interested in learning more about how to market your business better, or just discuss more, feel free to contact me by email at [email protected].

Your first choice is whether you want your bio to be written in the third person or first person. These short bio templates show both options, and also include different ideas for what to include, and how. Feel free to pick and choose your favorite parts of each of the two.

[Full Name] is a [job title] who [believes/knows] in the power of [what you do]. [He/She/They] began their journey in [field] by [how you got started in the field], and now dreams of [what you hope to accomplish]. [His/Her/Their] biggest accomplishment to date has been [your biggest accomplishment]. [Full Name] lives in [where you live] and participates in [a hobby/interest]. To get in touch with [Full Name], call/email/message me on [how you’d like to be contacted].

I am a [job title] who helps [who you help] [what you help them do]. It’s my belief that [your unique perspective on the field]. In the past [# of years] years, I’ve [major accomplishment #1] through [how you accomplished it]. I have a passion for [your professional passion], but on the side, I also enjoy [personal passion]. Get in touch with me today at [contact info] — I look forward to talking with you about [what you want to talk to your readers about].

You have a firm grasp of the structure of a short bio and what to include. Now, you may need some tips for how to polish your short professional bio and make it stand out from the competition.

Be mindful of length. While you’re probably getting sick of hearing that your bio should be short, it’s good to keep in mind throughout the writing process. It’s easy to go off on a tangent while trying to include everything relevant or rationalize, making your bio too long.

Avoid this impulse. The point of a bio is that it’s limited. You want to intrigue the reader enough to inspire them to seek more information about you or your services.

Tailor your bio to your intended audience. Whether you’re using a short bio to attract a particular customer base or potential employer, tailoring it to fit their wants and needs is crucial. Consider your intended audience base and what they’re looking for in a candidate or service.

Be genuine. Your short bio should be an authentic representation of your traits, experience, and personality. People are repelled by what they interpret as stretching the truth. If you’re being received as disingenuous by the reader, they’ll probably move on.

Proofread. The only way to steer clear of errors in your short bio is by proofreading it. Imagine a hiring manager being completely interested in your bio.

They love what you have to say about yourself and find your prior experience enticing. That is, until they come across a mistake that clearly shows you didn’t do proofread or edit.

Include links to your portfolio, website, or networking profile. One way to circumvent the confining factor of keeping your bio short is by including links to more detailed sources.

This can be in the form of linking your portfolio or website to allow the reader to go deeper into your discussed skills if they please, without taking up more space in your bio.

Implement these links seamlessly into your bio by attaching them to anchor words that describe what clicking will lead them to.

Add some personality. You aren’t the only person who has an impressive list of accomplishments to put on a bio, so you’re going to need to find some additional ways to make an impression.

What should a short bio include?

A short bio should include your name, what you do, and your achievements. You should also include your company or product’s brand, if you have one, and your goals and motivations for doing what you do. This humanizes you and helps you stand out from the rest of the pack.

How long is a short bio?

A short bio is typically one to three paragraphs long. These should be short paragraphs though, as other experts say that between four and eight sentences is the ideal length for a short bio.

What makes a good bio?

A good bio is succinct and memorable. Readers don’t want to spend long reading about your professional and personal life, so go back and cut it down to the important parts multiple times after you draft it. You might be surprised at how little you actually need to include.

What should you avoid putting in a short bio?

You should avoid including anything negative or arrogate. It’s never a good idea to write anything negative about previous jobs or employers. Only include positive things in your professional short bio.

It’s important to include your achievements in a short bio, but there is a fine line between mentioning your achievements and bragging about them. Stick to the facts when talking about your accomplishments.

Fremont University – Building Your Professional Bio

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Sky Ariella is a professional freelance writer, originally from New York. She has been featured on websites and online magazines covering topics in career, travel, and lifestyle. She received her BA in psychology from Hunter College.

Don Pippin is an executive and HR leader for Fortune 50 and 500 companies and startups. In 2008, Don launched area|Talent with a focus on helping clients identify their brand. As a Certified Professional Resume Writer, Certified Digital Career Strategist, and Certified Personal Branding Strategist, Don guides clients through career transitions.

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You are here: Influencer Marketing Hub » Digital Marketing » 16 Brand Positioning Statement Examples Tailored for Success

16 Brand Positioning Statement Examples Tailored for Success

Have you ever wondered how classic brands like Coca-Cola and Walt Disney remained successful all these years? The answer lies in their brand positioning statement. These brands knew what they stood for and could communicate it clearly to their employees, suppliers, and customers. 

What is a positioning statement, and how can you effectively craft one? Let’s dive into the details. 

What is a Positioning Statement?

A positioning statement describes your products or services and explains how they meet the needs of your target market. It should state your unique value and  brand identity , as well as how you want your brand to be perceived by your customers and competitors.

It’s often an internal private document not meant for public knowledge because it highlights your key differentiators and competitive advantages. The positioning statement is also designed to help your marketing team align their campaigns with the company’s brand and value proposition. 

Why a Positioning Statement Matters

With so many options out there, buyers want to know what they’re getting before fully committing to a purchase. When you have a clear positioning statement, customers will understand your business at first glance. 

A positioning statement also makes it easier for marketing teams to create impactful campaigns that achieve their goals. You can reduce the risks of failed campaigns because your team will have a clear vision of your brand and can accurately convey it. 

Every time the marketing team launches any on-brand experience, it will resonate with the intended market leading to better sales and lower costs. Your product or service will stand out from a sea of competitors because it’s clear what makes you different and why they should choose your brand.

Key Elements of a Positioning Statement

When crafting a positioning statement, you have to understand the key elements it should cover. Defining each element will help you create a clear statement that won’t leave any doubt as to its interpretation. 

Here are the crucial elements of a positioning statement:

Target Market: Who you serve

Knowing your target audience will help you create buyer personas that define their motivations for purchasing your products or services. Identify their demographic, psychographic, or behavioral characteristics and discover their pain points and challenges. 

Understanding what motivates them to use your solution will help you define the outcome or experience they expect. Having a deep knowledge of your target audience will ensure a detailed and clear positioning statement, that doesn’t have vague details which are open to interpretations.

Our product is tailored for tech-savvy millennials who seek convenience and sustainability in their daily lives.

The example above clearly states that the target customers are millennials who know how to use technology and value convenience. From the statement, it’s already clear who the product serves and the right approach to reach them. 

Brand Promise: What value you offer

When you know your customers, you can clearly articulate the problem you’re solving for them. This will also help you demonstrate how your product or service solves this problem. 

Answer the question: What problem does your product solve, or what need does it fulfill for customers? The answer is the primary benefit or value proposition of your solution. 

We offer an eco-friendly meal delivery service that provides nutritious, chef-prepared meals delivered right to your doorstep, saving you time and reducing your carbon footprint.

In the above example, it’s clear that you offer a meal delivery service that’s eco-friendly, nutritious, and prepared by chefs. It targets customers who are eco-conscious and heavily favor sustainable efforts. 

USP: How you position your offer

Your positioning statement should clearly define your unique selling proposition (USP). Lead with the benefits of your products or services rather than the features. Buyers resonate with the outcome of an offer (benefits) rather than how it achieves them (features). 

Answer the question: How do you want your target audience to perceive your product or brand?

We position ourselves as the premium choice for health-conscious individuals who prioritize both quality and sustainability in their food choices.

Similar to previous examples, the statement above emphasizes quality and sustainability as the USP of the meal delivery solution. When aligned with your marketing efforts, potential customers are immediately aware of the benefits of your products or services.

Brand Purpose: Why you're in business

It’s also important to communicate the underlying mission or purpose behind the brand. Employees and customers alike rally behind a brand whose purpose is something they support and believe in. 

Your value proposition should answer the question: What drives your company beyond financial gain? The following statement shows that the brand is working towards a bigger goal of a healthier planet. It’s the driving force for creating convenient and environmentally responsible alternatives.

We are committed to revolutionizing the food industry by offering a convenient and environmentally responsible alternative to traditional meal preparation, ultimately contributing to a healthier planet.

Differentiator: What makes you different from the competition

Researching your competitors will help you identify how to position your brand in the market. Don’t stop at competitors offering the same goods and services. Instead, research companies that offer alternative solutions to the same target audience.

Your positioning statement should be able to answer the question: What makes your product or brand stand out in the market? In the example below, the service is differentiated by locally grown, organic ingredients packed in biodegradable materials.

Unlike other meal delivery services, we source locally grown, organic ingredients and package our meals in biodegradable materials, ensuring both freshness and sustainability.

When defining the value of your offer, come up with 3-5 core differentiators that set you apart from the competition. The combination of these key differentiators will help you provide a unique solution that other brands can’t easily copy.

Positioning Statement vs. Mission Statement

It’s typical to confuse a positioning statement with a mission statement. After all, they appear to provide the same things when you first read them. However, a mission statement is a small component of a positioning statement. The mission statement answers the “why” of a business, while a positioning statement includes the “what, why, and how.”

Mission statements are also public-facing. Most brands publish them on their websites, brochures, and other marketing materials. They are crafted so customers can know why the business operates. 

Value Proposition vs. Positioning Statement

The value proposition is another term often confused with a positioning statement. A positioning statement has a broader scope than a value proposition, and it’s usually crafted after you’ve defined your brand’s value proposition. 

The value proposition defines how your product or service is different from other solutions. It identifies your primary customer and gives an overview of the benefits your brand delivers. Meanwhile, the positioning statement incorporates the value proposition with the mission statement. The value proposition is the “what and how,” while the mission statement is the “why.” When combined, they form the positioning statement.

Crafting a Positioning Statement

Now that you know what a positioning statement is and how it differs from a mission and a value proposition, it’s time to craft one. When writing your positioning statement, define the elements described above. You can use the following guide questions to help you. 

Using the questions above as your starting point, you can follow these steps to write your positioning statement:

1. Brainstorm ideas.

Set aside a dedicated and focused time to brainstorm answers to the questions above and let the ideas flow naturally without any filters. As your team comes up with answers, take note of the concepts that excite you.

Brainstorming is a creative process that will help you come up with the raw materials to build your positioning statement. As the team shares ideas, you’ll identify a pattern that your audience will also resonate with.

If you need further inspiration, you can create a vision board that contains images that represent your customers and the environment where they’re using your product or service. You can study these pictures to know your customers' emotions, characteristics, and actions.

You can also draw inspiration from similar brands, including your competitors. Don’t copy their statements, but observe how they crafted their messages.

2. Create detailed customer personas.

Positioning statements may not be public-facing, but they are customer-focused. Your customers must be at the heart of your statement, and as your brand evolves, it must always remain faithful to serving their needs and wants.

Be as detailed as possible in identifying your audience’s pain points, attributes, motivations, and preferences. You can create customer segments that will help you further refine your messaging.

3. Cut out unnecessary words and be concise.

Positioning statements aren’t long-winded documents that span several pages. They are clear and concise statements that help readers quickly grasp the essence of your brand. Ideally, it should be 3 to 5 sentences maximum.

Remove any repetitive phrases and focus on translating complex ideas into simpler words. Concentrate on a few carefully chosen but impactful words that deliver a powerful statement. Review your statement from the eyes of a first-time reader and ensure it captures their attention. 

4. Integrate your unique business qualities.

Highlight the qualities that make your brand stand out to your customers. Reflect on your business values and convictions that humanize your brand, and make sure these qualities are prominently featured in your statement. 

Be wary of using the same words and characteristics as other brand brands. The market is often saturated, and you want something unique and memorable. As the market evolves, constantly revisit these qualities and improve on them so your positioning adapts to changing customer demands.

5. Strive for transparency and authenticity.

Today’s consumers demand brands to be authentic and transparent. Often, your quirks and imperfections set you apart from others and make your brand more relatable, so don’t be afraid to be vulnerable and honest about your brand’s areas for improvement. 

Transparency creates customer loyalty by building trust and enhancing your brand’s reputation. Avoid making promises you can’t keep in your statement because this will frustrate your team and mislead your customers.

Positioning Statement Template

Here’s a straightforward positioning statement template that works for any business:

For [customer], [brand name] is the [brand category] that [unique value proposition], unlike [competition]. We [brand promise] because we believe [brand purpose]. Our [points of differentiation] sets us apart from [competition].

Putting the statement into practice, here’s an example for a clothing brand.

“For [environmentally-conscious consumers], [EcoChic Fashion] is the [sustainable clothing brand that offers stylish and eco-friendly apparel], unlike [fast fashion retailers]. We [prioritize transparency and ethical practices] because we [believe in creating a more sustainable fashion industry]. Our [use of organic materials, fair labor practices, and transparent supply chains] sets us apart from [other clothing brands]."

Brands are unique and you may need a different format to convey your positioning, depending on your goals. However, the format above is a generic template that captures all the essential elements of a positioning statement. 

You can also use a persona-based approach for your positioning document, which defines multiple customer personas and addresses their specific needs and preferences.

16 Positioning Statement Examples

To better understand how a positioning statement works and to give you inspiration on how to draft yours, here are 16 examples of positioning statements from some of the best global brands. We’ve dissected their statements to help you define your own messaging elements.

Since positioning statements are internal documents, these statements were curated from the brands’ websites and public statements.

Nike is well-known for providing durable, trendy, and innovative athletic wear. They were one of the first brands to launch an NFT and embrace emerging channels like the metaverse.

Why it works:

Nike’s positioning statement is comprehensive yet concise and instantly identifies the target customer. It’s a textbook example of a positioning statement answering who (athletes), what (Nike), why (top-performing), and how (high-quality materials). It communicates a straightforward and focused brand promise that also sets it apart from the competition. 

Throughout its history, Apple has shown that it understands its customers closely and knows the values they cherish. That includes the latest cutting-edge products with a positive carbon footprint.

Apple defines what it offers to customers (the best computing device) and emphasizes its brand promise (commitment to using the latest tech research to create the most innovative products). We have seen this in the beautiful and cutting-edge products that Apple offers—from the iPhone and MacBook to Apple Watches and now the Vision Pro.

3. Coca-Cola

Have you ever wondered how the 137-year-old brand Coca-Cola still thrives despite numerous controversies involving sodas ? Coca-Cola enjoys a positive brand reputation because the company is clear on its brand positioning. 

Coca-Cola focuses on creating a positive customer experience that they closely associate with drinking one of their refreshing beverages. You can see this all over their marketing communications, which emphasize happiness, creating a positive difference, sustainability, and building strong relationships.

4. Starbucks

Let’s look at another popular drink brand that has taken the world by storm. With over 38,000 Starbucks stores globally , you can argue that this company, known for its specialty coffee and tea drinks is a global phenomenon penetrating every culture. 

Starbucks’ mission statement has evolved throughout its 20-year history, and the latest reads:

While technically a mission statement, the sentence also encapsulates Starbucks’ brand positioning. The company is clear on what it offers customers—a cup of coffee or tea and a pleasant conversation. The goal is also clear: to create a human connection. We can see this in how Starbucks baristas (called partners) treat their customers and in the company’s commitment to top-notch product quality. 

Tesla is known for its commitment to sustainability and is credited for introducing premium electric vehicles in the market. They target middle to upper-class consumers who are environmentally aware and looking for a way to reduce their environmental impact. 

The statement is clear on Tesla’s brand promise—build a sustainable planet. They mention how they’ll fulfill this promise by using solar-powered batteries used in electric vehicles and other energy generation and storage products. While the target market isn’t explicitly mentioned, it’s clear that the brand targets consumers who are interested in sustainable practices for a better world.

The Walt Disney Company is a multinational conglomerate that operates a wide range of businesses from theme parks to movie production. It has a single goal: to make people happy. 

Disney continues to capture markets of all ages worldwide because they meet a universal need: being happy. This is at the core of everything that they do, and by being fully committed to delivering this brand promise, they explore all avenues, including the latest technological innovations.

Airbnb revolutionized the hospitality industry when it launched its booking platform, which empowers individuals to become hosts and rent their properties to travelers. Since its inception, the company has remained revolutionary with its innovative solutions like Experiences, City Portal, Emergency Stays, and AirCover.

Airbnb remains true to its product—a booking website with expanded features to fulfill the promise of giving travelers unique experiences worldwide. Their differentiator is also clear: They offer the largest selection of diverse, top-rated, and personalized places to stay. You can experience this when you visit their website and see how you can book everything from a castle in Germany to a treehouse in Bali, Indonesia.

You can’t mention online shopping today without thinking about Amazon. The company has established itself as the primary destination for everything you need, including quirky items you didn’t know you needed. 

Amazon sets itself apart by promising shoppers a wide range of products delivered quickly. By having hundreds of product categories and introducing Amazon Prime (with 2-day shipping), the brand fulfills its promise. Amazon is also clear on what differentiates it from the competition—a passion for innovation and commitment to operations excellence. You can see this with Alexa and Echo, two devices that give shoppers a more personalized experience. 

9. McDonald’s

McDonald’s is another revolutionary brand that has stood the test of time. It changed the food industry when it was established in the 1940s due to its fast and affordable way of serving quality food. 

The positioning statement emphasizes McDonald’s key differentiators of offering a quick, friendly, and consistent service. Regardless of which McDonald’s outlet you go to, you’ll find virtually the same menu and store aesthetics. 

In a world that has come to embrace remote and hybrid work, Slack has become an essential tool for business communication. It’s an efficient solution to solve the shortcomings of ineffective email communications. 

Slack’s positioning statement emphasizes its role as a productivity platform meant to help users effectively connect with each other. It describes how it achieves this promise using no-code automation, quick search and knowledge sharing, and constant team connection. Its website gives a longer version that incorporates Slack’s mission to “make people’s working lives simpler.”

11. Spotify

Spotify changed the music industry when it launched its music streaming app in 2008. The innovation gave millions of people access to a freemium service where they can listen to diverse music and where artists can publish their music. 

Spotify’s brand statement discloses its mission of unlocking human creativity and then proceeds to describe how it will achieve it. It also mentions the two target audiences (artists and fans) and what they can get from the platform (publish and listen to music).

Everyone recognizes Volvo for creating safe cars. The brand produced some of the most iconic car models since 1927 and is credited for introducing the three-point safety belt, an invention that saves millions of lives.

Volvo is proud of its safety heritage, and this shows in its positioning statement where they promise to be a brand for people who care about others and the planet. This also reflects in their move to create fully electric and hybrid cars, with a commitment to rethink sustainability in their operations. 

13. Netflix

Streaming movies and TV shows were virtually unheard of before Netflix made it popular in the late 2000s. Netflix has evolved from a brand renting DVDs to a production house creating original movies and shows. It leads the pack in streaming services, streaming in over 30 languages to 190 countries.

Netflix’s brand promise is clear—it wants to entertain the world. The positioning statement declares how they will accomplish this by giving users access to the best TV series, documentaries, films, and games. From DVDs to on-demand streaming, Netflix fulfills this promise. And while there are many on-demand streaming services today, Netflix differentiates itself from competitors by giving members control of what they watch with a simple subscription. 

Just like Spotify and Netflix, Uber changed an entire industry when it first launched. Born on a snowy evening when the founders couldn’t get a taxi, Uber started as a ride hailing app that has since grown to delivering food, connecting freight shippers, and providing non-emergency medical transportation.

Uber is clear that they’re a tech company whose mission is to connect the physical and digital worlds to address movement challenges. They accomplish this with an app that makes transportation options accessible for everyone. This clarity and focus help them identify needs in the transportation sector and provide digital solutions like Uber Eats and Uber Health to address them.

The Dove brand is one of the most classic marketing examples of how positioning can alter the market’s perception of a product. Originally, Dove’s positioning was created to differentiate itself from the competition. As a bar of soap, it needed a way to stand out, so it targeted women and positioned itself as a moisturizing soap. Decades later, Dove still targets women (and girls) but now focuses on a different positioning—the concept of real beauty. 

Dove offers not only bar soaps but a whole range of essential beauty and cleansing products. It also realizes that the needs of its primary target market (women) have changed. From having a product-centric positioning, it moved to a customer-centric positioning, as reflected in its positioning statement. 

This new positioning continues to be successful with Dove’s Real Beauty marketing campaign, which has garnered consumer awareness and loyalty for over a decade. They’ve also created the Self-esteem Project to help teenage girls cope with the true concept of beauty.

16. Thrive Market

Our last example in this list is a small-to-medium enterprise with a solid brand that knows its positioning in the market. Thrive Market is an e-commerce platform that brings together different organic brands and uses sustainable practices to ship orders to customers. Their brand positioning statement is short, clear, and complete.

Thrive Market knows what it offers (membership-based shopping) and what makes it different (highest-quality, healthy, and sustainable products). The statement highlights the brand’s values of affordability, lifestyle, and accessibility. 

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Final Thoughts

Writing a brand positioning statement is just one piece of the puzzle for building a strong brand. Once you’ve nailed down your statement, you should also invest in creating compelling visual branding that captures the essence of your brand. Creative marketing agencies will help you transform your statements into impactful visual guides.

Remember that times change, and a positioning statement isn’t set in stone. Revisit it every now and then and evaluate if it still reflects your business’ offer and value, as well as your customers’ needs and wants. By constantly refining your statement, you’ll have a tried-and-tested guide to creating captivating consumer experiences.

Frequently Asked Questions

What is a good brand positioning statement.

A good brand positioning statement effectively communicates the product or service’s unique value proposition, target audience, and differentiation. It’s a clear and concise statement that’s memorable and captures the essence of the business.

What are the 5 positioning statements?

There are five types of positioning statements that are commonly used by businesses:

• Benefit-based Positioning: This is the most common type since it focuses on the primary benefit or value proposition to the main target audience. Slack’s positioning statement clearly outlines the benefits of using its product.
• Cost-driven Positioning : Cost is a primary motivator for most buyers. If your brand’s main differentiator is cost (either affordability or being a luxury item), then clearly include that in your positioning statement. One example of this type is Netflix’s positioning statement, which emphasizes that users can enjoy the benefits with a simple subscription.
• Problem-based Positioning: Addresses a specific pain point or customer challenge and describes how the brand provides a solution. In its brand positioning statement, Amazon identifies the needs of its target customers and describes how it solves this challenge. 
• Competitor-based Positioning: Highlights how the brand differs from competition by outlining its core differentiators. Airbnb’s positioning statement clearly describes what makes it different from other booking sites. 
• Usage-based Positioning: Describes how the brand’s product or services will be consumed by the target audience. For example, Spotify’s brand statement describes how artists and fans will benefit from the platform. 

What is a good example of positioning?

Dove’s marketing journey is a great example of positioning as the brand was able to stand out from other bar soaps whose primary function was cleansing. It was able to carve a spot for its product in the market, which has since been dubbed the Dove effect . By knowing the real needs of its target market (women of all ages), Dove was able to move from a product-centric to a customer-centric positioning that continues to remain relevant and purposeful. 

What is the format for a positioning statement?

Ideally, a positioning statement should have the following elements:

• Target audience
• Unique selling proposition (USP)
• Brand purpose
• Brand promise
• Differentiating factor

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