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L'Oreal Mock Interview

To help you prepare for a L'Oreal job interview, here are 40 interview questions and answer examples.

L'Oreal was updated by Jaymie Payne on May 29th, 2023. Learn more here.

Question 1 of 40

How do you deal with distracting coworkers who stand in the way of your progress?

How to Answer

1st answer example, 2nd answer example.

Even the most well-meaning coworkers can distract you from getting things done at work from time to time. The funny and entertaining coworkers who like to chat online and send YouTube videos are often the ones who can get in the way of your productivity if you let them. How do you respond? Show off your ability to set professional boundaries when needed.

"I typically just set a kind, but clear, boundary and tell my coworker that I need to focus at the moment. I will offer an alternate time for a catch-up, over lunch for example. It is important for the sake of workplace culture to set aside time to be social with coworkers, so I usually just let them know when I'll be available for a quick break in the day."

"If I have a distracting co-worker, I will highlight the distraction right away while remaining kind. I feel it's always best to nip issues in the bud right away before they become out of control."a"If I have a distracting co-worker, I will highlight the distraction right away while remaining kind. I feel it's always best to nip issues in the bud before they get out of control. Overall, I'm very good at setting personal and professional boundaries, so this has never been much of an issue for me. I've found that if I'm clear that my time is currently allocated to another task, people respect that and are happy to catch up and be social at another specified time."

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40 L'Oreal Interview Questions & Answers

Below is a list of our L'Oreal SA interview questions. Click on any interview question to view our answer advice and answer examples. You may view 10 answer examples before our paywall loads. Afterwards, you'll be asked to upgrade to view the rest of our answers.

Table of Contents

• 1.   Behavioral Questions
• 2.   Compatibility Questions
• 3.   Competency Questions
• 4.   Customer Service Questions
• 5.   Discovery Questions
• 6.   Experience Questions
• 7.   Situational Questions

1. How do you deal with distracting coworkers who stand in the way of your progress?

Written by Michelle Clark on May 29th, 2023

2. We believe in strong work/life balance at L'Oreal. How often do you take work home with you?

The majority of people will work overtime hours or take work home with them on occasion. Talk to the interviewer about how frequently to take your work home. If you do take work home with you, make sure to express that it is due to overachieving and not procrastination or poor time management.

"Only occasionally. I make every effort to utilize my work hours efficiently so that the only time I take work home is when there is an extremely stringent deadline or some type of emergency. I would say that, overall, I take my work home maybe twice per month. Now, that's on the execution side, but on the ideation side, I can tell you that I'm constantly thinking about new ways to do things, new innovations to try or new approaches to problem, so that 'script,' if you will, is constantly running in my brain!"

"I try very hard not to take my work home with me. For me, it's very important to compartmentalize work and life and keep them separate so that I can give each of them my full focus in the moment. That means I have to be very disciplined throughout the workday, stay focused, and use effective time-management techniques to help me maximize my performance. This way, I'm meeting or exceeding goals, while still enjoying time with my family to disconnect from work and just 'be.'"

3. When you suffer a setback, how does that emotionally affect you and your work?

Setbacks are a natural part of life and will occur at some point in your career. Everyone handles the stress and disappointment of setbacks differently. The interviewer at L'Oreal wants to know that you can take ownership when necessary, learn and grow from the experience and move on. Provide a response that demonstrates you are competent in this area and that you will persevere through adversity and challenges.

Written by Jaymie Payne on May 26th, 2023

"Experiencing a setback is always disappointing, and can be a bit disheartening, but I understand that it happens from time to time. If I experience a major setback, I will take a few moments to debrief with my manager and discuss what I could have done differently. Then, I move on!"

"Setbacks happen no matter what, and for that reason I try not to let them affect me emotionally in the least. I am a pragmatic thinker and stay focused despite challenges that come my way. I once had a colleague who described setbacks as "forward fumbles," which is a philosophy I have internalized and try to share with others. What looks in the moment like a setback can often, in retrospect, be a catalyst for change or an inadvertent step toward a successful outcome you weren't even able to imagine."

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4. Integrity and transparency are part of L'Oreal's code of ethics. Do you consider yourself an honest and transparent person?

L'Oreal places a high value on its ethical principles and code of ethics which include integrity and transparency. Consider these core values and how you reflect them as an employee of an organization. Give examples of how you demonstrate honesty and transparency in the workplace.

Written by Jaymie Payne on May 22nd, 2023

"I consider myself a very transparent and honest person. At work, I'm always open and honest with my supervisor about my workload and capacity to take on more, and I also voice when I'm overwhelmed. If I'm struggling with something, I'm transparent with my team and manager and ask for help. I take pride in being accountable for my work and am always honest when submitting my time card and sales reports."

"I pride myself on being a transparent leader to my team. I know people will get on board with goals and changes when they better understand the "why" behind them. I also have the same policy when addressing performance management among my team. If someone is underperforming in comparison to their peers, I share that information as a whole and help them better understand where they are missing the mark. I foster a culture of openness and I lead this by example."

5. Do you feel performance should be rewarded over experience?

This question allows the interviewer the opportunity to seek your opinion comes to how employees are rewarded with pay and promotions throughout their careers. While there is no right or wrong answer to this question, they'll ideally be looking to hear you say that performance should outweigh experience when evaluating for promotional and/or bonus opportunities. Feel free to share your opinion on the pros and cons of each in your response.

"Both tenure and performance are important, but I do lean toward performance incentives. I feel that employees should be paid, and rewarded, based on the documented value they bring to the organization. This approach is a strong motivator - a new employee would be greatly encouraged by being rewarded for performance, and this approach also facilitates a healthy competition with more tenured employees."

"This is a classic question, isn't it? Experience and company knowledge are so important and are certainly of value to an organization, while performance is the documented articulation of an employee's value to the company. I believe the best compensation programs figure out a way to honor both, with the emphasis on performance. Doing so encourages good employees to stay, since they know they're valued for their tenure and experience - but it discourages people from getting so comfortable in a long-time role that they don't strive for their highest performance."

6. After researching L'Oreal and our culture, what do you think are the top 3 values we look for in our candidates? Do you possess those qualities?

Display to the interviewer that you are engaged in the interview process by showing off the research you have conducted on L'Oreal before your interview. Look for what types of qualities they consistently mention on their website or careers page. Review job postings and employee reviews on sites like Glassdoor or Comparably to gather some insight as well.

"I have loved getting to know the L'Oreal brand in preparation for this interview, and I am particularly drawn to the way you describe your culture. I believe you are looking for people who are ambitious, curious and experts in their particular areas of expertise. I love the company states that it's looking for 'spiky' profiles - people who top the charts in one skillset but may be just OK in others. When you put a team like that together, they are able to fill in the gaps and augment each other's strengths. I love that approach."

"I believe, based on what I've read about L'Oreal's company culture, that you are first looking for people who are confident in expressing their opinions. I think it says a lot about your culture that you state the fact that no one agrees on anything at L'Oreal - instead, each concept is discussed and explored until it reveals its best iteration. Second, I believe you are looking for team members who are ambitious and always striving to be better, and last, I believe you need candidates who are comfortable in their own skin - able to be their unique selves and celebrate every kind of beauty."

7. What is your greatest weakness?

Pick a weakness that is not a core skill for this position. You can be candid in your answer; recognizing that you really aren't great at something and acknowledging your need to improve. Be sure to have an action plan in place for improving on this weakness. Perhaps you are watching TED talks to gain skills in a particular area, reading the latest-and-greatest book on the subject, or maybe you are taking a seminar at a nearby community center. We are all human with our own weaknesses, so don't be afraid to share yours!

"I believe I could improve on some technical skills including Excel and PowerPoint. Currently I am at a beginner to intermediate level; however, I would be more comfortable at an advanced level. I have enrolled myself in an evening/weekend workshop for the next six weeks. We will see how stellar my skills are after that course!"

"This is super cliche, but it's also true. I am not good at delegating to others. When I become submerged in a project, I don't like to give away any of the control. While this can be good, it can also definitely inhibit the outcome of the project and my growth as a team player and individual. I am currently working on this, as I know it is a deficit."

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8. L'Oreal promotes DE&I in the workplace and also through our products to consumers. What does diversity, equity and inclusion mean to you?

L'Oreal's agility depends on the quality and diversity of their employees. They pride themselves on fostering a culture that builds relationships based on trust and respect and leading in a way that promotes initiative, cooperation, diversity and inclusion, enabling everyone - regardless of gender, ethnic origins or background - to give their best each day. In your response, demonstrate that you understand the meaning of each (DE&I) aspect and speak honestly about what it means to you on a personal and professional level. If you have received corporate or more formal training in this area, be sure to speak about that experience and how it's impacted you.

"A diverse team comprises individuals of different genders, ethnicities, educations, backgrounds, and experiences. Equity means that everyone on that team is treated fairly and given equal opportunities in the workplace. Inclusion means that everyone is welcome and should feel safe to express their concerns and ideas. DE&I is important to me because everyone should feel a sense of belonging at work. More creative and innovative ideas are born when people from different backgrounds and experiences come together."

"I'm passionate about DE&I and have earned two certifications this year relating to this topic. A diverse team produces more unique ideas and viewpoints, and those different perspectives help achieve our common goals. It's important to me that everyone feels a sense of belonging and safety in the workplace. Additionally, I think that when an organization like L'Oreal supports these values, it translates through your products and shows consumers that you value and have products for everyone, not just a certain skin or body type."

Compatibility

9. What types of decisions are you responsible for making in your current role?

The interviewer at L'Oreal would like to know more about the types of decisions you are accustomed to making in the workplace. The way you answer this question will give them a good idea of your level of experience, seniority, and ability to handle the decision-making requirements in this position. If the job you are interviewing for requires you to be decisive and quick on your feet, you will need to be able to provide examples of how you have done these things in the past. If you worked in tech support, you faced problems you needed to find solutions for regularly. If you worked as a sales rep, you might have been required to know how to negotiate and make decisions on prices and benefits you can give your customers. Discuss the types of decisions you are regularly responsible for making and be sure to highlight how these types of decisions have prepared you for a role like this one.

"As an account executive, I'm responsible for making many decisions. I am responsible for creating and executing the sales strategy for beauty and fragrance products in my territory. I also plan, communicate and execute all in-store events, which requires a lot of strategizing and decision-making based on geographic market research and analysis. Decisions on performance goals and adjustments are also made by me on a regular basis. I feel all of my experience in these areas will add value to the L'Oreal team."

"I'm currently responsible for most of the decision-making regarding personnel. I do all of the recruiting, interviewing, and hiring, and I'm responsible for the budget related to our people resources. I also create the staff schedule and am responsible for making decisions on adding or removing resources to make sure shifts are covered properly."

10. At L'Oreal we seek to hire those who want a long-term fit. What is your long-range career objective?

Onboarding new employees is a time-consuming and costly endeavor, so the interviewer wants to make sure that this role will be a long-term fit for you. Be open with the interviewer about your dreams within L'Oreal on a long-term basis. Share what promotions you hope to eventually receive and discuss what you wish to learn from being a part of their organization. The key to answering this question is to express to the interviewer that you plan to be employed by the company for many years to come.

"I have some pretty lofty career goals. I want to make a big impact within an industry, to push the status quo and press for always bigger, better ideas. After researching L'Oreal and learning more about this position, I feel that this role fits beautifully with my future aspirations. The company shares the kind of growth mindset and ambitious passion for success that I value personally."

"This particular position is a goal that I have set my sights on for quite some time. I believe it is the next step in a long and fulfilling career in the consumer products industry. The industry leadership that L'Oreal offers, as well as its culture of ambition and innovation, are key for me, and I feel confident I will gain skills in this role that will make me successful."

11. The environment here at L'Oreal can be very fast paced. How do you handle the stress of that type of environment?

The interviewer is being transparent about the potential environment at L'Oreal and wants to know that you can be successful in this type of fast-paced setting. They want to hear that you will be able to handle the pressure and that you have strategies to deal with stress in the workplace. Describe some techniques that you use to manage stress at work and give examples if possible.

"I currently work in a very fast-paced setting and find that I thrive in this environment. I find that keeping myself organized week to week and having a solid understanding of my tasks and priorities helps reduce stress levels. I take proactive steps to manage stress in the workplace. I set realistic expectations for myself and am not afraid to ask for help when needed. I also make sure I take my meal breaks each day to maintain my energy and give myself a little mental health break before diving back into my responsibilities. I also keep a positive attitude because I've found that if I'm negative or allow negativity around me, I'm not able to handle stress as well. I'm pretty level-headed, and it takes a lot to upset my balance, so I'm confident I would be successful in another fast-paced environment."

"Though I don't have formal work experience, I have been a full-time student and did part-time volunteer work at that time. As a new student, I didn't possess strong time-management skills, so it was very stressful trying to manage all my classes and assignments and prep for exams while also fulfilling my volunteer duties. I found that planning my weeks and my responsibilities, assignments, and deadlines helped me to get better organized. This also allowed me to break down large projects into manageable tasks. College was a great learning experience and I learned how to adapt and overcome stressful situations."

12. At L'Oreal, we put safety first when it comes to our employees and the creating of our products. How important is safety to you?

In line with L'Oreal's values, protecting the health and well-being of employees and consumers is a priority. The company is committed to operating safely and has a fundamental belief that injuries and fatalities in the workplace are preventable. L'oreal is also committed to providing high-quality products that are safe for consumer use in their every day beauty and self-care routines. Discuss the value you place on safety at work and what training you have taken to further your knowledge in this area.

"At my current company, quality and safety are at the forefront of all we do. I take safety very seriously and actually am OSHA Safety certified. My team focuses on creating products that are as effective as they are safe. In all our laboratories, and plants, our teams comply with internal standards and norms that go far beyond current regulations. I know that L'Oreal focuses on safety and their efforts are what has made them such a trusted household brand."

"Safety is of utmost importance to me! I take precautions in the workplace and continue to attend safety training while keeping my certifications valid. One of the reasons L'Oreal stands out to me as a potential employer is your dedication to safety, both in the workplace and when creating consumer products. I feel that safety should be the number one consideration in this industry. It determines employee engagement and company profitability and ensures a strong industry reputation."

13. How do you define beauty?

From viewing L'Oreal's website, you can see that this question is something they ask and explore on a regular basis. In their words, "expressing your true self with all the confidence in the world," is how they define beauty. Take some time to familiarize yourself with their perspective on beauty. Then give your personal definition of beauty and tie that into theirs to demonstrate your alignment.

"I love that L'Oreal defines beauty as expressing your true self with all the confidence in the world. Beauty used to be a certain standard relating to physical appearance. Today, companies like L'Oreal are embracing diversity and celebrating the differences in body types, cultures, and appearances. I think beauty if feeling comfortable in your skin and being happy with your own look and style. Diversity and inclusion are important to me and I think my values in this area align nicely with your mission and perspective on what beauty truly means."

"There are many aspects to beauty; external, internal, personality, etc. I think kind, compassionate, caring, and genuine people are beautiful. I also think people who are comfortable and confident in their own skin, no matter their look or style are beautiful! I know that L'Oreal embraces differences in each other and focuses on beauty as expressing your true self confidently, and I love that!"

14. What are some goals or KPIs you have been responsible for hitting in your current role?

In a position at L'Oreal, you may be given goals and managers may evaluate performance by measuring the attainment of those goals. Describe what types of goals you have in your current role (personal or professional) and the frequency they are set (weekly, monthly, quarterly, etc.). If your company does not have any set goals or key performance indicators, be honest and then give examples from a prior job or any relevant personal goals you may have set. Be sure to discuss your ability to attain those goals as well.

Written by Jaymie Payne on May 25th, 2023

"In my current role, I'm responsible for maintaining existing client relationships and one of my quarterly goals is to receive a meets expectations on the client surveys. This is set by the company, but I strive to achieve an exceeds expectations rating, which I achieved on 90% of my surveys last quarter. Another goal set my management each quarter is to identify new sales opportunities and to present to at least two potential new clients per month. I have met this goal every month for the last year, and exceeded it four of those twelve months."

"In my current role as a call center agent, I have a weekly goal of resolving 200 customer tickets and a quarterly customer satisfaction survey result of 4-5 stars. Customer service and a positive customer experience are a top priority for me. I regularly meet these goals, and I exceeded my ticket resolution goal by 25% in two of the last four quarters."

15. This is a remote role. How would you limit distractions when working from home?

Remote positions are pretty common, however, companies still want to know that employees can be focused and productive at home. The interviewer wants to make sure that you can reduce distractions and be effective at getting the job done, no matter the environment. Describe your home office setup and focus specifically on how you stay focused and tasks.

"I have a designated workspace set up in my home for when I work remotely. If I have important team calls or leadership meetings, I ensure my dog is put up in the other room so there is no barking or background noise. As far as when I'm on my laptop, I designate time each week as "focus time" and during this time, I mark myself as do not disturb on Teams and I exit my email. I notify my manager each week of these blocks of time so she knows to text me if anything urgent comes up will I'm in these periods of focus offline."

"I structure my office at home, just like I did in the workplace. It's organized and my monitors are set up side by side and I have headphones that I often use to block out background noise. If my family is home, and I have important calls or meetings scheduled, I let them know ahead of time when I cannot be disturbed. I also schedule any deliveries coming to my house for after work hours."

16. How do you determine priorities when you have multiple projects and deadlines to meet?

L'Oreal values accountability, so this question is designed to understand your ability to prioritize, organize and time manage your projects/assignments. Your answer provides insight into your decision-making skills and how you react under pressure. Be clear and concise when giving your answer; don't be negative or complain about colleagues or your manager in the response. Use this opportunity to highlight your ability to multi-task and explain your techniques for staying organized and setting realistic expectations. You can also focus on how you may have gotten other team members involved and delegated tasks to be more effective. This question is an opportunity to showcase your communication skills. The better you can prioritize, the more productive you will be, making you an asset to their company!

"I'm accustomed to working in a fast-paced environment where priorities often shift and deadlines are short. It's important to keep an open-mind and positive attitude to adapt to the pivoting. At the start of my week, I meet with my manager and we review all open projects and note which deadlines are approaching and which are most critical to complete. I make a list of each project with action items needed, color code the importance level, and block time on my calendar to work on them without distractions. If possible, I delegate some of the lower-priority tasks so I can focus on those that need urgent attention."

"We were short-staffed last month, so my workload had increased. I had received several different projects and assignments, so I first compiled a list of everything I needed to work on the deadlines for each project. By doing this, I was able to prioritize the projects and clearly show my manager my capacity. I used this opportunity to connect with my manager to ensure our priorities aligned and to get feedback on what could be considered a lower priority until we had additional support on the team."

17. Have you ever broken a confidentiality agreement?

Depending on the role at L'Oreal, you may be privy to a lot of sensitive or confidential information on your consumers, clients, or other stakeholders. If this is the case, you may be required to sign a confidentiality agreement or something similar. Talk to the interviewer about your experience with confidentiality agreements and reassure the interviewer that you take these documents seriously and will not have any problems strictly adhering to them.

"Absolutely not. Confidentiality agreements allow for complete trust between an organization and its clients - and an organization and its employees. I have never broken a confidentiality agreement. Despite my reasons for leaving a position, I would never choose to hurt a previous employer or client in any way."

"No. Confidentiality agreements are necessary and important to protect an organization, its clients or customers and its employees. I fully understand these aspects of confidentiality and take them very seriously. I have never broken that trust."

18. At L'Oreal, innovation is one of our core values. In what ways will you bring creativity and innovation to the team?

Creativity and Innovativeness are critical skills to possess to be successful at L'Oreal. Having these skills helps come up with new ways to solve problems, be more efficient, create new products, and increase sales. Think about the end-to-end process when answering. Think about how you solve problems, how you come up with ideas for solutions and the results. Provide insight into what fuels your creativity and give examples of how you've used those ideas to improve the workplace.

"I am a process follower; however, if I feel there is a more efficient way to do something, I'm not afraid to speak up and share my thoughts with leaders for the betterment of the team. I pride myself on acknowledging a problem, and then instead of complaining or dumping the problem on someone else, I voice the concern and bring proposed solutions. I am a problem solver by nature and love to be a part of the process improvements in the workplace. I use my own opinions and feedback from others when coming up with new ways to solve problems."

"I am extremely artistic and love to use my skills in everyday tasks. For example, in my previous role, my manager often created handouts and PowerPoint presentations that were plain with white backgrounds and no images. She allowed me to use my graphic design gifts to reformat and make her handouts visually appealing and engaging for the audience. Our team complimented many of my projects and I could tell the engagement levels were higher in our team training calls."

19. Tell me about your experience giving presentations in front of large groups.

Part of what you may be expected to do in your role at L'Oreal could be planning, preparing, and delivering presentations to clients or other stakeholders. Public speaking can be intimidating, causing anxiety and stress for many. Share your experience in this area and highlight your ability to communicate effectively and to feel comfortable and confident. If this is an area of development for you, it's okay to be honest, but reassure the interviewer that you're taking the necessary steps to grow and develop in this area to be more effective at the task.

"In my last two roles I have been responsible for regularly presenting to my team of 43 staff as well as to our entire warehouse team of more than 200. I have also been part of my local Toastmasters group, which helped a great deal. Overall, I feel that I am a confident public speaker."

"I do not have a lot of experience in presenting to large groups, but I do present regularly to groups averaging around 4 to 6 people. I am a confident speaker in that setting and am sure that I could present in front of many people - I'd be happy to take on that challenge."

20. At L'Oreal we always think of the consumer first. What are the top 3 ways that we can ensure consumer satisfaction?

When it comes to consumer goods, the satisfaction of the consumer is everything! These days with reviews online and the power of social media. This question gives you an opportunity to speak to your work ethic and commitment to the team and to consumers and allows you to discuss strategies you use to ensure consumers return to L'Oreal for their beauty and personal care needs.

"I feel that consumer satisfaction comes first from offering value. The product must be surprisingly high quality for the price being asked. The other top ways I ensure consumer satisfaction is through easy access to answers, and fast delivery/shipping/order fulfillment."

"There are many ways to ensure consumer satisfaction; however, I feel that the 3 top ways to ensure customer satisfaction are through top-notch service, excellent follow-up, and consistently providing a product that solves a specific need."

21. At L'Oreal we have a wide range of products and SKUs. Are you able to learn about a wide range of products without becoming overwhelmed?

To be effective in the role, you must be knowledgeable and able to understand the product line and educate consumers or answer their questions. Assure the interviewer that you are capable of learning a significant amount of information in a short amount of time. Share your related experience and if you don't have any, demonstrate your commitment and willingness to learn.

"I love this kind of challenge! In my current position we have approximately 150 different SKUs, which doesn't seem like a lot; however, we have many different color and design options within each SKU. If awarded this position, I can certainly commit to spending overtime hours studying and memorizing your product base so that I can speak to them with the authority, passion, and creativity that are hallmarks of the L'Oreal brand."

"I am fully prepared for the learning curve ahead, should I be the successful candidate with L'Oreal. I'm already familiar with many of your products and brands because I've used them and followed your progress in recent years. I'm passionate about the way you celebrate all the unique aspects of beauty across the globe, and I would relish the challenge of getting familiar with the entire range of products in order to do them justice."

22. Sales performance is of utmost importance to L'Oreal. How do you plan to contribute to our profitability?

Consider how the role you are interviewing for at L'Oreal will impact the sales of the business. Speak to the interviewer about your experience in sales and your proven track record of results and success. Give real examples with specific numbers to help the interviewer understand when you've met and exceeded sales goals. Assure the interviewer that you will bring the same energy, commitment, and success to L'Oreal if given the opportunity.

"I plan to increase profitability by first understanding what the KPIs, goals, and expectations are for me on the team. Knowing what I need to do to ensure the team and company are successful is an important foundation. From there, I would ensure I had all the training and tools I needed to be successful in achieving that goal. For example, if the company used a CRM that I was unfamiliar with, I would make sure that I attended all of the training necessary to be effective in using the tool. I would be committed to my individual contributions and supporting the team to ensure profitability."

"I have a solid sales plan that I will be bringing with me to L'Oreal, should you hire me. I also have a strong portfolio of over 3,000 contacts. My first step would be to reach out to all of these contacts. I have a proven track record of sales strategies and it was demonstrated in my ability to exceed my sales targets by 15% last quarter, and 20% the quarter before."

Customer Service

23. How would you respond if a consumer or stakeholder asked you a question that you didn’t know the answer to?

L'Oreal offers a wide range of products, so you will likely run into a situation where you're unsure how to answer a consumer, client, or stakeholder. The interviewer wants to discover more about how you would react under pressure and when you lacked the knowledge necessary to answer a question. Demonstrate to the interviewer that you can acknowledge when you don't know something instead of making it up on the fly and commit to finding that answer and following up with the person timely. Give an example of how you self-help and track down information or how you've found the appropriate person to ask. Telling a consumer or business associate, "I don't know," or "that's not my department," is never appropriate, and the interviewer wants to learn more about your customer service skills and problem-solving approach.

"As a newer employee, I would have a lot to learn, so I'm sure I will run into a situation where I cannot immediately answer a consumer's question. I would be honest with then and let them know I would research the answer and get back to them shortly. I would never make up an answer and would try to self-help with my available resources, and if I could not locate the answer timely, I would reach out to a colleague or manager to assist."

"The consumer experience is always my top priority, so if they asked a question to which I didn't know the answer, I would reassure them that I would find the answer for them and help them resolve the issue. If I knew it would take me some time to track down the answer, I would ask them if they had time to hold while I looked, and if they didn't, I would take their information down and get back to them timely. Follow-up is also important to me, and if I committed to finding an answer and getting back to them, I would ensure that I did."

24. If you noticed a pattern of similar customer complaints, what would you do?

L'Oreal has thirty-six brands and millions of consumers globally, so naturally they offer many avenues for consumers to contact the company (phone, email, chat). Consumers could contact you with any number of issues including account or billing concerns, technical problems, product concerns, or just general feedback. This question is designed to gain insight into your attention to detail, critical thinking, problem-solving skills, and ability to take action. Speak about the process you would follow in this scenario.

"I'm very data-driven and have an analytical mind, so I often pick up on patterns like this. I have used software to track the types of customer calls I handle, and if I notice a pattern of complaints or feedback, I immediately notify my supervisor. I once had nearly fifty calls come in one day from customers who reported product malfunctions, so I immediately called my supervisor so we could get to the root cause. In this situation, when speaking with customers I gathered as much information as I could to help identify additional patterns like perhaps where the geographic area impacted was or which stores might have received defective products. It's important to take swift action if there is an influx of complaints so that the issue can quickly be addressed, especially if consumer health and safety is at risk."

"If I noticed a pattern of similar complaints, I would quickly try to determine the root cause of the issue to see if it was something I could fix or address. If it was not, I would immediately notify my supervisor and provide as much data as I had gathered about the complaints. I love to collaborate and work together to solve problems, so if I could help gather more data, research information, or file reports on the issues, I would do whatever necessary to help determine the problem and rectify the situation with customers."

25. At L'Oreal we put a lot of effort into our branding. In your opinion, how do we stand out from our competitors?

Since you are applying to work for L'Oreal, chances are, you enjoy their products and services! Take this as an opportunity to compliment them on what they are doing right! Research their website for any recent news, accolades, or product launches. Be sure to comment on your findings.

"The L'Oreal consumer products brand is all about accessible luxury and confidence -products like L'Oreal Paris, Garnier and Essie allow consumers to treat themselves at home the way they might be treated at a spa, and to feel good about that. I believe the company says it best on its website: you empower billions of people to be the canvas for self-expression, inspiring confidence and self-belief every day. That's a very powerful brand statement, and one I'd like to be part of."

"L'Oreal has a long history and compelling brand story; one of the things I love about the company's reputation is its focus on challenging the status quo. Particularly within the consumer products division, L'Oreal makes the best of cosmetic innovation available to the greatest number of people on every continent. Its brands are distributed in mass retailing channels - hypermarkets, supermarkets, drugstores and traditional stores, making sure that consumers have access to the products that help them express themselves."

26. What do you know about L'Oreal's core values?

L'Oreal places a great emphasis on its core value system, which includes passion, innovation, entrepreneurial spirit, open-mindedness, quest for excellence, and responsibility. The interviewer will likely ask a question to test your knowledge of the their core value system, as it will be an expectation that you demonstrate them in the role if offered a position. These are important to know so that you can weave your alignment into not only this answer but also other relevant questions throughout the interview.

"I'm very familiar with L'Oreal's core value system which includes passion, innovation, entrepreneurial spirit, open-mindedness, quest for excellence, and responsibility. I align with all of these core values and I think they all go hand in hand to promote a culture of excellence. I agree with the organization that excellence is a state of mind and a constant pursuit of doing things better. I carry this mindset in all that I do in my day-to-day, whether it's providing consumers with the best experience possible, finding ways to improve our reporting process, or brainstorming ways to be more effective. I'm impressed by L'Oreal's unique core value system and would live them out in this position if given the opportunity."

"Through my research prior to applying, I learned that L'Oreal's core values include passion, innovation, entrepreneurial spirit, open-mindedness, quest for excellence, and responsibility. I think they are all equally important, but I most closely align with passion. I love working in the beauty and personal care industry. Being a part of developing products that allow others to feel confident and beautiful in their own skin is so rewarding. I love seeking to understand the needs of consumers and using creativity, innovation, and collaboration to come up with new ideas to help improve the well-being of those consumers."

27. What do you know about L'Oreal and our work environment?

The interviewer wants to see if you've taken the time to research the company and learn more about what they do and what they stand for. Take the time to speak to what you've read about the leadership team, their mission, what they value, the products and services they offer, and the customer base they serve. Being able to speak to any specific awards or achievements of L'Oreal will be an added bonus in your response!

"I know that L'Oreal is a French personal care company and also one of the world's largest cosmetics companies. L'Oreal has developed activities in the field, concentrating on hair color, skincare, sun protection, make-up, perfume, and hair care. I have looked at employee reviews online and have talked to a couple of your current employees about the workplace culture at L'Oreal. The consistent feedback that I have come across is that L'Oreal values its employees through fair pay, a great benefits package, and a lot of performance incentives. My findings were, overall, very positive."

"From my research, I understand that L'Oreal is dedicated to one sole vocation: creating beauty. I love that the organization's goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. I explored some Glassdoor reviews about L'Oreal and found that there were many positive employee reviews relating to work-life balance, teamwork, and a positive and encouraging culture."

28. Why do you want to work for L'Oreal?

The interviewer wants to see if you've taken the time to research L'Oreal and learn more about why they do what they do, their mission, and their core values. Demonstrate that you're being intentional about applying to organizations you're interested in and not just any job that's posted. Take the time to speak about what you've read about L'Oreal, its leadership team, its mission, its sustainability efforts, what they value, the awards they have won, its products, and the consumers they serve.

"I want to work for L'Oreal because the company represents the absolute pinnacle of the accessible beauty industry. I have personally enjoyed your products for years, as have many members of my family. From a business perspective, I appreciate that you have a growing portfolio of coveted brands, and that you create and market the highest quality products. I want to be a part of that."

"In a competitive industry, I want to work for the best. In addition to being the top in your market space, I also appreciate your commitment to your talented employees - the company openly espouses diversity of thought and people, and encourages creativity, innovation and integrity in your team members. That's exactly the kind of environment I'm looking for in order to grow."

29. Tell me something about yourself that I wouldn't know from reading your resume.

The interviewer would like to get to know you apart from what is written on your resume. You are certainly not obligated to discuss personal matters such as your kids, or relationship status, for instance. Stick with a couple of fun facts to show the interviewer that you are a real person, too. Your answer should be unique so that you are a memorable candidate! Focus on special non-work related skills or hobbies. For example, you might share that you enjoy beat-boxing or making origami swans. Be prepared for the interviewer to stop you and ask you to perform your skill on the spot when it's possible! (This will make you unforgettable!)

"I am an avid marathon runner and have traveled to 10 countries in the last 8 years to compete in a variety of races. I am a competitive individual and enjoy keeping fit."

"I moved here from Ukraine when I was 8, speaking only Russian, and learned English from my Palestinian neighbor who spoke zero Russian. How? I'm still not sure, but we were pals and hung out daily and somehow figured out how to communicate!"

30. Are you actively interviewing with other companies?

Be honest about your status and if you're passively or actively job searching. Be open about whether you are interviewing with other companies and if so, what stage of the interview process you are in and if you have any pending offers. This gives the interviewer a better idea of how seriously you're pursuing other opportunities, how soon you're looking to make a move, and how quickly they need to make a decision. If you are interviewing elsewhere, but L'Oreal is your preferred employer, share what makes them your priority.

"I have applied to a variety of roles inside this industry and am currently interviewing with one other company. My primary interest is with L'Oreal because your products align perfectly with my product expertise."

"I'm currently looking to make a move in the next 3-4 weeks and have been actively searching but have applied to only a handful of companies. I'm very intentional in my current search as I look for a personal care company to join that also aligns with my values. L'Oreal is my preferred employer of choice and I'm very interested in this opportunity."

31. L'Oreal likes to hire those who take pride in their work. Tell me about your greatest work-related accomplishment.

Talking about your greatest accomplishment will give the interviewer a strong idea of where you place your values. It will also show the interviewer more about your personality, how you like to be motivated, and how to coach you in the future. It is okay to brag a little bit when answering this question. Show that you are proud of yourself and your career accomplishments!

"The greatest accomplishment in my career was graduating University as an honors student while still working full time in a related field. I was top of my class, and working full time. This showed me that I could dedicate myself to my career, and reach the goals that I set for myself. It felt great to accomplish so much and be recognized for my dedication."

"My greatest career accomplishment was having been promoted the fastest in the entire organization's history and sweetening the deal by closing a deal less than 48 hours later. I was not only proud of myself but also received accolades from the VP of Sales in front of the entire company, which was a really special moment. I took a pay cut to move into the role, so to exceed expectations, be promoted, and be financially ahead of where I was previously was exhilarating."

32. We put great effort into being the best in our industry. In your opinion, what can L'Oreal do to remain competitive?

This question allows the interviewer to gauge your level of knowledge of the industry in general and of L'Oreal. Be sure to keep your reply upbeat, non-critical, and finish with a positive remark. The interviewer is looking for some light insight from you.

"The consumer products industry is quite competitive, but L'Oreal fortunately enjoys the position of having a diverse group of brands as part of its portfolio; I'd say your number one task for staying on top of your field is continuous improvement and competitive landscape scanning. Always looking for ways to improve the company's products and processes, while at the same time staying up-to-speed on what competitors are doing so that you make sure to stay one step ahead."

"I appreciate the fact that this is an important question - while L'Oreal family of brands enjoys tremendous success and recognition in the consumer products industry, it's important to keep striving for improvement and to better meet customer needs. One of the most important things L'Oreal can do along these lines is to keep engaging its customers - survey them, talk to them, engage them in brand ambassadorship so that those who are close to and love your brands can have a direct line to let you know what they need next."

33. Tell me about your experience in training and coaching others.

You don't have to be in a formal leadership role to mentor or help train a new employee, so this question may come up at any level of position you've applied for. The interviewer wants to get a feel for what experience you have training and mentoring others and if it's something you have an interest in or passion for. Think about how you may have helped onboard or guide a new employee in a past role and if you don't have experience in the workplace, think about a time you may have mentored someone in a volunteer setting. Share how you were selected to do so and what you enjoyed about the experience.

"I have always enjoyed the opportunity to teach or mentor my colleagues. For example, last month our company introduced a new module in our SAP system, and I could see that one of our team members was having some trouble with the new module. I was familiar with it already, so I offered to help him. We spent his lunch hour for the next three days working on it. He eventually perfected his interaction with the module, and he's now teaching others."

"Absolutely. In each of my two previous roles, I have been tasked with leading a small team. I have worked on everything from appointment-setting and overcoming objections to price negotiations with those respective teams. What's more, I always look for an opportunity to connect with new team members. I try to always invite them out for coffee so they not only have a friendly face in the office, but also know that I can be a resource for them. I was promoted from their role, so I am always happy to share how I did it on such a fast timeline and what I've found effective that can help them be a change-maker in the company, too."

34. Do you see yourself a leader? When have you led a team?

Perhaps you have led a club at work, been a coach for a youth sports team, or were on the advisory board for a non-profit organization. You should always be prepared to show the interviewer that you have a natural ability to lead others. Whether you have led a group of 500 or a team of 2, you must display to the interviewer that you are capable of handling the responsibility that comes with being a leader and mentor. Talk about your desire to be a leader. Share with the interviewer that you strive to be a role model for others. Explain that you jump at the opportunity to lead groups, encourage your counterparts, and be a face of the organization when challenges arise.

"In my current position, I am the president of the social committee. I love that I have the opportunity to encourage employee engagement while being a positive influence on the workplace culture. I am a natural leader because I start with leading by example. As a leader, I make myself available to others who need mentorship, a bit of assistance in adjusting to their role, or just a listening ear when they've had a tough day. I am confident in my leadership abilities and look forward to joining your team in a leadership role."

"I definitely see myself as a leader. Not only have I managed a team in two prior roles, but also I believe that leadership does not always equate to management. Leadership is more of a mindset than a title or specific position. I am sure to lead at all times by providing the best model, enthusiasm and work ethic of the organization. I am open to new ideas and love to tackle a new project which, to me, embodies leadership."

35. L'Oreal is a global corporation with brands and employees all over the world. What is your experience working with a diverse group of people?

Diversity and inclusion are a focus for many organizations, so the interviewer would like to know more about your experience working with others who are different than you. This could be a different race, gender, sexual orientation, religion, culture, background, education, and general experience. Describe some of your interpersonal skills along with your experience working with diverse teams, clients, customers, consumers or stakeholders.

"The global nature of the L'Oreal business is one that I'm most excited about. I'm accustomed to being around people who aren't exactly like me, and I've been able to learn from exposure to a lot of different perspectives. However, I believe that truly being part of the global economy will be a life-changing experience that I will relish."

"In my current company, we have a very diverse group of people that range in age, race, experience, gender and more. I embrace it fully, and the commitment to all types of beauty, no matter what it looks like or where it's from, is one of my favorite aspects of the L'Oreal family of brands."

36. The performance of consumer products relies greatly on advertising and marketing efforts. Do you have any experience with advertising, marketing, or market research?

Depending on the role for which you are applying, the interviewer may want to better understand your experience in marketing and advertising. Be sure to share the industry, your years of experience, strategies, and techniques, and some of the high-level and/or day-to-day responsibilities you held. You can also give some insight into the types of projects you've supported and the successes you've achieved. If you can give specific numbers relating to marketing campaigns or sales increases, that will help your answer be more impactful.

"I have always been fascinated by the direct correlation between marketing strategies and product performance. This is why I took Marketing and Communications in university. I have a Bachelor's Degree in Marketing and have additional training in advertising methods from my current employer. I have seen strong marketing campaigns take an underperforming product and make it the strongest performing product in as short as 90 days. I look forward to putting my knowledge in marketing and advertising towards a role with L'Oreal."

"Although I do not have formal training and education in advertising and marketing, I love to research new marketing techniques. I also have a strong understanding of the Instagram and Facebook algorithms, including how to have your posts seen by the right audience."

Situational

37. L'Oreal encourages continued education. Tell me about a time when you took on a new course to study in order to improve your own work performance.

Once you are in your career, it certainly doesn't mean that you need to stop learning. There are many job-related courses available. Talk to the interviewer about the last time you took advantage of these available courses. Discuss your interest in continuing your education even after joining Matrix Management, Inc.

"I am a huge proponent of professional development and continuing education. We have to stay current in our industry in order to keep up with the fast pace of change and innovation. Our company recently offered the Sandler Sales program to anyone in the company who was interested. I took this workshop and really enjoyed it - plus, my sales increased by 23 percent that year."

"Last year, I worked toward my Project Manager certification while working full time. That experience alone greatly increased my multitasking skills, and I'm confident that the PM certification is a strong addition to my already existing management skill set. I believe strongly that it's important for employees to seek training and professional development opportunities in order to make sure they're not only competitive, but also adding the best possible value to their organizations."

38. What would you do if you caught another employee stealing?

L'Oreal's website places emphasis on its "ethical principles." Integrity, respect, courage, and transparency serve as their compass for acting ethically day-to-day. That means L'Oreal is committed to creating an environment in which all employees feel comfortable raising concerns, seeking guidance, or reporting something without fear of retaliation or discipline. They create a culture where employees can feel safe reporting these issues and expect it in these cases. They want to know that they are hiring a trustworthy and honest employee with the integrity to step in and do what's right. Talk to the interviewer about the steps you would take if you caught a co-worker stealing.

"If I caught an employee stealing, no matter who it was, I would report the incident immediately. As a previous manager, I understand the value of employee honesty and the damage theft can cause organizations. I know every company is different, so I would familiarize myself with the L'Oreal policy on this so that I would know who to report the incident to and follow any other protocol for this situation."

"I have never run into this exact issue before, but I had a similar situation in college where a student often cheated on exams. This was unfair to those students studying and working hard to earn good grades, and it was against my school's policy, so I did report it to my professor. If I caught a co-worker stealing, I would follow the same process and report it to my manager immediately. I assume L'Oreal has an internal policy addressing this matter, so I would be sure to familiarize myself with it so I would know what to do in this circumstance. I have no problem doing the right thing always, even when it's uncomfortable."

39. At L'Oreal, we pride ourselves on being nimble and able to adapt to changes within a complex business environment. Tell me about a time when you have had to shift your priorities in response to sudden changes.

The interviewer has given you a clue - L'Oreal wants its employees to be nimble. Assure the interviewer that you can respond professionally when it comes to sudden changes. Use this opportunity to highlight your ability to multi-task and explain your techniques for staying organized, setting realistic expectations, and prioritizing your work. You can also focus on how you may have gotten other team members involved and delegated tasks to be more effective. Use this opportunity to showcase your communication skills!

"In my current role, our sales goals can change frequently based on marketplace behavior or trends, and sometimes this happens at the last minute. I have been able to adapt very well to these frequent, sudden changes, and to respond with creativity."

"This really speaks to the heart of what it means to be successful in the consumer marketplace. I believe in making sound plans, but also being prepared to abandon those plans based on last-minute changes in circumstances. For example, I may plan to spend an afternoon checking inventory, but if one of my top customers comes into the store with an urgent need, I'll let my plans go in order to help her."

40. At L'Oreal, we pride ourselves on being resourceful. When have you been able to resolve a problem in your workplace?

L'Oreal values problem-solving skills in its employees. Consider your approach to solving problems in the workplace and provide your self-assessment and discuss your skills in detail. Consider sharing things like being objective, open-minded, accepting mistakes and failures and learning from them, the ability to get to the root cause of the problem, and how you come up with potential solutions. Give an example of a time you were able to use these skills to solve a problem at work and be sure to include the positive outcome.

"In my most recent position we had a consistent problem with employees showing up late for their shifts or calling in sick at the last minute. Rather than the typical documenting and reprimanding style, I decided to track the results of an accountability reward system. For 180 days, my employees received a reward for coming to work 10 minutes early. Also, for every month with zero sick days, a bonus was added. In the end, we awarded those with perfect attendance a $600 bonus. The bonuses cost us less money than the cost of lowered productivity due to absent employees. The program was a success, and upper management chose to keep it implemented for another six months. We will re-assess in December, but it seems to be working very well. If I were to be hired, I'd bring that same sense of problem-solving and positive reinforcement to the L'Oreal team."

"Currently as assistant manager, I resolve problems on a daily basis. The most recent resolution process I was a part of included a customer complaint about an allergic reaction to one of our products. I was able to resolve her concern by listening to her, apologizing, issuing a refund, and offering a replacement product. I am no stranger to dispute resolution, problem-solving, and creative customer service, and I believe my approach would be in-line with the L'Oreal culture."

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L’Oréal Assessment Tests, Interviews, Assessment Centre 2024/25. Practice. A Full Guide.

Reading time: 21 minutes

Are you applying for the L’Oreal 2024/25 internship or graduate programs season? Or maybe looking for a professional L’Oreal career? This is the complete guide for you.

The text below provides a full assessment and candidate preparation guide and practice for L’Oréal recruitment for those applying to UK and global jobs, internships and graduate programs at L’Oréal.

Our website provides scientifically validated practice assessment tests, interviews and assessment centre exercises that can be used to practice and prepare for the L’Oréal recruitment and assessment process. 

Considering whether you should practice for L’Oréal assessments? Research shows that 60-80% of candidates are rejected based on aptitude test results. A study by Bradley et al. (2019) on Top 100 global employers found failure rates of 54%-84% for those who didn’t practice. Practice substantially increases your hiring chances.

 IN A NUTSHELL

How to prepare for L’Oréal Assessment tests to get the job?

• Complete your L’Oréal Online Application
• Fill in your personal details.
• Match your Resume with L’Oréal’s values in your resume and application answers. Include keywords used in the job description.
• Include any relevant leadership or management roles you have had in your resume.
• Practice for L’Oréal Digital Assessment

L’Oréal uses a blended aptitude assessment in candidate selection. This assessment includes:

• Numerical Reasoning
• Logical Reasoning
• Verbal Reasoning
• Situational Judgement
• Personality Questions

The only proven way to get to the next round is practice. 50-80% of candidates get rejected at this stage.

• Record mock video interviews of yourself

Prepare for your pre-recorded HireVue video interview by running mock interviews and answering typical interview questions. Your answers need to flow and be timely. Avoid filler words. For the best L’Oréal interview practice, use:

• a smartphone
• our video interview practice platform

Always record your answers and watch them develop your interview technique, timekeeping and words used. Repeat recordings until you feel satisfied. Use the STAR+R method for your answers and practice each answer several times.

• Prepare for the L’Oréal Assessment Centre exercises

The L’Oréal assessment centre uses exercises to evaluate candidates’ behaviour in a simulated work environment. This evaluation is carried out through the following exercises:

• Group exercise
• Case studies
• Presentation Exercise
• Final Interview

L’Oréal Interview tip: Showcase your passion for the beauty industry and align it with L’Oréal’s values to make a strong impression during the interview process.

Keep reading to get answers to critical questions such as:

• What is the L’Oréal recruitment process?
• How to prepare for L’Oréal assessment tests?
• How to prepare for the L’Oréal interview?
• How do I pass the L’Oréal assessment centre?
• What students and graduate programmes does L’Oréal offer?

Looking into assessments with L’Oréal? Practice relevant assessments for your assessment process by simply clicking in the table below!

Practice for all of these L’Oréal assessments with our Premium practice range to improve your results and get scores above their threshold.

Before we delve into the L’Oréal hiring process, let’s cover the essential information you need to know about the company.

Who is L’Oréal?

L’Oréal is a global beauty company with a rich history and a prominent presence in the cosmetics industry. Founded in 1909 by Eugène Schueller and is headquartered in Clichy, France.

Growing to become one of the world’s leading beauty brands, L’Oréal offers a wide range of products across various categories such as skincare, haircare, makeup, and fragrances.

L’Oréal currently operates in more than 150 countries and employs over 88,000 people worldwide, in areas such as:

L’Oréal aims to recruit the top talent, making thorough preparation essential for your application. 

To excel in your application for any role at L’Oréal, thorough research on the company is crucial. Familiarise yourself with the company’s values, mission, and vision statements.

What are the L’Oréal Core Values?

• Passion : L’Oréal values passion as it drives their commitment to beauty and fuels creativity and excellence.
• Innovation : Innovation is essential to L’Oréal’s success, enabling them to stay ahead, create groundbreaking products, and meet evolving customer needs.
• Entrepreneurial Spirit : L’Oréal embraces an entrepreneurial spirit, fostering creativity, ownership, and adaptability within their employees.
• Open-mindedness : Open-mindedness promotes diversity, collaboration, and better understanding of diverse customer needs at L’Oréal.
• Quest for Excellence : L’Oréal’s pursuit of excellence ensures continuous improvement and exceeding customer expectations.
• Responsibility : Responsibility is central to L’Oréal, driving their commitment to sustainability, ethical practices, and positive impact in the world.

L’Oréal Application tip: Align your application with the job description and these company values . Incorporate relevant keywords, highlight customer-centricity and teamwork, and demonstrate adaptability and a global mindset

To ace your L’Oréal hiring process, don’t miss our short YouTube video below for more researching tips!

With this, it’s time to jump on to the L’Oréal recruitment and assessment process.

So, buckle up, and let’s start! 

L’Oréal Recruitment and Assessment Process

What is the recruitment process at L’Oréal?

L’Oréal has divided its 2024/25 recruitment process into four stages to simplify the process.

L’Oréal Online Application

L’oréal digital assessment, l’oréal video interview, l’oréal assessment centre.

 Let us go through all these L’Oréal recruitment stages in detail below with our certified tips and tricks to ace each of them and get ahead. 

First up, the L’Oréal online application !

How to get a job at L’Oréal?

The L’Oréal online application is the first stage of your L’Oréal recruitment process. At this stage, you will be asked to fill in the online application form with personal details, contact information, educational qualification, work history, etc.

During the application process for L’Oréal, you may need to submit a CV/Resume , a cover letter, and any additional attachments relevant to the specific role you are applying for.

L’Oréal Application tip : Put some effort into ensuring your CV is tailored to the L’Oréal and the role to increase your chances of getting your application accepted.

How to Write a Good L’Oréal CV

When writing your CV/Resume for your L’Oréal application, you should also avoid including these 3 most common CV mistakes:

• A Picture : Some managers reject CVs to avoid discrimination. Consider including an ID photo online.
• Irrelevant Experiences : Focus on relevant work experiences that demonstrate required skills.
• Errors : Check your CV for spelling mistakes before submission. First impressions matter!

Discover valuable tips on how to excel in your L’Oréal job application form by watching the quick video below.

Upon acceptance of your L’Oréal application, you will be invited to the assessment tests or to a virtual interview. These are key chances to demonstrate your skills to potential employers.

Let’s check out the L’Oréal assessment tests first.

Back to Contents

What are L’Oréal digital assessments?

The L’Oréal cognitive test or aptitude test , is a blended single assessment with different sections, evaluating multiple skills and abilities in one comprehensive test. They use IBM Kenexa tests in most locations, with  Talent Q tests being used in the UK.

L’Oréal assessments typically include:

• L’Oréal Numerical Reasoning Test Questions
• L’Oréal Logical Reasoning Test Questions
• L’Oréal Verbal Reasoning Test Questions
• L’Oréal Situational Judgement Questions (SJTs)
• L’Oréal Personality Test Questions

Keep reading as we cover each of these tests, starting with the L’Oréal numerical reasoning test questions.

1. L’Oréal Numerical Reasoning Test Questions

What are the L’Oréal numerical reasoning test questions?

The L’Oréal numerical reasoning test questions evaluate your numerical aptitude and problem-solving skills by presenting questions that involve data analysis, calculations, and logical deductions. Its purpose is to evaluate their accuracy with numbers and ability to draw conclusions from numerical information.

What will the L’Oréal numerical reasoning test involve?

The L’Oréal numerical reasoning test section contains 20 questions to be answered within 20 minutes .

Discover the top 3 reasons employers such as L’Oréal use numerical reasoning tests with this short YouTube Video:

How do I pass the L’Oréal numerical reasoning test questions?

• Familiarise with question types : Practice various question types to become familiar with what to expect in the test.
• Revise formulas: Review key concepts and formulas to solve questions more efficiently.
• Prepare equipment : Have essential tools like a calculator, pencil, scale, and rough page ready for the L’Oréal digital assessment.
• Set time limits : Allocate your time for reading, solving, and spare time for each question based on the total time given.
• Avoid lingering on a question : Don’t spend too much time on one question. Move on if you’re unsure and focus on completing all questions within the time limit.

Practice FREE QUESTIONS similar to L’Oréal assessment tests, register with GF and take your FREE numerical reasoning test now , or test your skill using the tips above with this example question below!

L’Oréal-Style Numerical Reasoning Test Question Example

Check if you got the correct answer at the bottom of the page. 

If you are looking for more L’Oréal-style numerical reasoning questions with answers, worked-solutions and professional score reports including personalised tips based on your performance – then we at GF have you covered. 

Now let’s explore the L’Oréal logical reasoning test question, which is another important aspect of the L’Oréal online assessment. Let’s delve into the details!

2. L’Oréal Logical Reasoning Test Questions

What are L’Oréal logical reasoning test questions?

The L’Oréal logical reasoning questions are presented in diagrammatic or inductive formats .They consist of five diagrams with varying shapes, challenging you to identify the correct pattern and determine the next element in the sequence.

What will the L’Oréal logical reasoning test involve?

In this section, you’ll have 20 minutes to complete 20 questions . 

Want to know more about logical tests? Gain key insights in this 1-minute video about this logical reasoning test you may come across in your L’Oréal cognitive test:

L’Oréal Logical Test tip: You can typically expect to encounter various operations such as shape resizing, reflection, transformation, division, and rotation during these assessments.

How do I pass the L’Oréal logical reasoning test questions?

We have you covered with the following 5 key tips to pass your L’Oréal logical reasoning stage:

• Prepare by practising: Regularly use practice materials or online resources to improve skills, identify patterns, and become familiar with question types.
• Create a calm setting: Find a distraction-free environment to take the logic assessment, as it requires focused attention.
• Pay attention to details: Read instructions carefully, analyse information, and identify key details, patterns, or relationships. Avoid assumptions or unnecessary information.
• Eliminate wrong answers first: Identify options that clearly do not follow the pattern, reducing the number of possibilities.
• Manage time effectively: Ensure to keep track of the time. If you start to run over, take an educated guess and move on to the next question.

Practice FREE logical reasoning questions with us today, or have a go at this L’Oréal-style logical reasoning practice question designed by our experts below:

L’Oréal-Style Logical Reasoning Test Question Example

Got the answer cracked? Check out if you aced this question at the bottom of the page. 

If you are looking for more L’Oréal-style logical reasoning questions with answers, worked-solutions and professional score reports including personalised tips based on your performance , then GF has you covered.

What other questions does L’Oréal use in their digital assessment? Let’s continue reading to explore the verbal reasoning questions.

3. L’Oréal Verbal Reasoning Test Questions

What are L’Oréal verbal reasoning test questions?

The L’Oréal verbal reasoning test questions strives to identify whether you can effectively extract relevant information from unseen passages and determine the validity of subsequent statements as true, false, or impossible to say based on the passage.

What will the L’Oréal verbal reasoning test involve?

You will be required to answer 12 questions . Each question has an individual timer instead of a fixed time for completing the entire test. 

Take a break from reading and watch this short informative video about verbal reasoning tests similar to the L’Oréal online tests:

How do I pass the L’Oréal verbal reasoning test questions?

We have you covered with the following 5 key tips to pass L’Oréal Verbal Reasoning Test:

• Practice verbal reasoning test questions: To understand the layout of these questions and develop strategies that suit you to crack the actual test.
• Develop your vocabulary: Learn new words, practice in context, and enhance grammar, sentence structure, and comprehension.
• Improve your environment: Ensure that you have plenty of rest the night before and that for the test you are in a closed and quiet environment.
• Answer based on the passage only: Avoid using your own knowledge or external information!
• Manage time effectively: Skim the passage, allocate time per question, avoid getting stuck, and make educated guesses.

Bonus L’Oréal Verbal Reasoning tip : Familiarise yourself with the test style and know what to expect to improve your performance on verbal tests.

Try out our FREE verbal reasoning test today or test your skills with this L’Oréal-style verbal reasoning practice question designed by our expert team below:

L’Oréal-Style Verbal Reasoning Test Question Example

Got the answer? Check it out at the bottom of the page.

Looking for even more L’Oréal-style verbal reasoning questions with answers, worked solutions and professional score reports including personalised tips based on your performance? Then we’ve got you covered.

The next part of the L’Oréal online assessment we will discuss are the L’Oréal situational judgement test questions, so let’s start.

4. L’Oréal Situational Judgement Test Questions

What are L’Oréal situational judgement questions?

The L’Oréal situational judgement test questions (SJTs) evaluate your judgement,problem-solving, and decision-making skills in realistic workplace scenarios. These tests assess suitability for the role and alignment with L’Oréal’s values and competencies.

Discover valuable insights about these situational judgement tests and gain an edge in your L’Oréal competency assessment by watching this brief video.

How do I pass the L’Oréal situational judgement test questions?

• Understand the context : Align your responses with L’Oréal’s expectations by understanding their values , culture, and prioritised competencies.
• Analyse scenarios carefully : Thoroughly analyse scenarios, considering details and potential consequences.
• Apply L’Oréal’s desired behaviours : Align with L’Oréal’s expectations by demonstrating desired competencies and behaviours.
• Remain consistent and authentic : Stay true to yourself while meeting L’Oréal’s expectations. Be consistent and genuine in your problem-solving and decision-making approach.
• Prioritise exceptional customer experiences : align your actions with customer satisfaction as customer-centric thinking is crucial to L’Oréal.

Take a sneak peek at our example below to get a sense of what a L’Oréal-style situational judgement exercise may look like.

L’Oréal-Style Situational Judgement Test Question Example

Prepare for L’Oréal-style situational judgement tests with GF’s SItuational Judgement Test package . Access real questions, live test reports, and progress charts by signing up today!

The last potential stage of the digital assessment are the L’Oréal personality test questions . Let’s check out the details of these below.

5. L’Oréal Personality Test Questions

What are L’Oréal Personality Test questions?

The L’Oréal personality questionnaire is used to uncover your traits, behaviours, and fit with the role and organisational culture. These may be provided by Kenexa or Talent Q and will involve rating various statements on a scale from ‘completely untrue’ to ‘very true’.

L’Oréal Personality Test tip: Be authentic and true to yourself in the Work Personality Questionnaire. It is important to find the right cultural fit for you too!

Discover how employers such as L’Oréal are using personality questionnaires in recruitment with this video below:

How to Ace the L’Oréal Personality Assessment

We have you covered with the following 4 key tips to pass L’Oréal Personality Test:

• Understand L’Oréal’s values : Familiarise yourself with L’Oréal’s core values and desired traits they seek in candidates.
• Self-reflection : Take time to reflect on your own personality, strengths, and areas for development.
• Be authentic : Respond honestly and genuinely, reflecting your true personality traits.
• Be consistent : Maintain consistency in your responses throughout the test to demonstrate a coherent personality profile.

Get a glimpse of our sample below to experience what a L’Oréal-style personality test entails.

L’Oréal Personality Test Question Example

After completing the L’Oréal online assessment tests, we will promptly receive an invitation to proceed to the next stage of the recruitment process: the L’Oréal video interview .

What is the L’Oréal video interview?

The L’Oréal video interview is a crucial part of their remote recruitment process, using the HireVue online platform. You will be required to record your answers to four behavioural questions to showcase your qualifications and skills.

Curious about what your L’Oréal competency questions may be? Watch this short video to develop your understanding of video interviews:

6 Top Tips to Ace the L’Oréal Video Interview

• Research and prepare : Thoroughly research L’Oréal, including products, values , and recent achievements, to tailor your interview responses and showcase your understanding of their culture and goals.  
• Practice common interview questions using the STAR method: Showcase relevant skills and achievements, boosting confidence and articulation.
• Set up a professional environment : Find a quiet, well-lit space with a clean background. Test your equipment before you begin. 
• Dress professionally : Wear appropriate attire reflecting company culture and industry norms. Avoid distracting patterns or bright colors.
• Maintain eye contact : Look at the camera, not your own image. Speak clearly and at a moderate pace.
• Show enthusiasm : Express genuine passion for L’Oréal and the beauty industry. Mention specific aspects that interest you to convey your excitement and dedication.

Practice for your L’Oréal video interview to get real-world experience using our video interviewing platform . Learn how to record responses and get better at responding to L’Oréal interview questions.

Want to know what questions could come up in your L’Oréal interview? Practice the Essentials with GF and discover more potential L’Oréal interview questions with our Question Identifier Tool (QIT) .

The final stage of the L’Oréal assessment process is the L’Oreal assessment centre . Keep reading to find out what you can expect.

What is the L’Oréal assessment centre?

A L’Oréal assessment centre is a comprehensive evaluation process aimed at assessing your skills, competencies, and suitability for a specific position. The assessment centre holds significant importance in L’Oréal’s recruitment process as it aids in selecting the most qualified individuals for the job.

The assessment exercises you are most likely to take are:

• L’Oréal Group Exercise
• L’Oréal Case Study
• L’Oréal Presentation Exercise
• L’Oréal Final Interview

 Let us discuss each of these exercises briefly.

1. L’Oréal Group Exercise

What is the L’Oréal group exercise?

The L’Oréal group exercise is a collaborative activity in the assessment centre where you will solve problems and showcase skills vital for success at L’Oréal. This may include creating a marketing campaign for a new product launch.

demonstrating teamwork, creativity, strategic thinking, and presentation abilities. 

4 Top Tips to Ace L’Oréal Group Exercises

• Engage, listen, and contribute to the team discussion to demonstrate your effective communication and collaboration skills.
• Demonstrate leadership by taking initiative in the conversation, motivating others, and maintaining inclusivity by involving the quieter members.
• Showcase creative problem-solving skills by providing your own ideas and building on others suggestions.
• Stay organised by keeping an eye on the time, and prioritise the important tasks needed to achieve your goals.

L’Oréal Group Exercise tip : Be adaptable and flexible in your approach, demonstrating your ability to adjust to changing circumstances and find innovative solutions. 

Get expert tips to ace your L’Oréal group exercise in our concise video.

2. L’Oréal Case Study

What is the L’Oréal assessment centre case study?

The L’Oréal case study is a written assessment activity where candidates analyse a cosmetics industry scenario, identify issues, and propose strategic solutions. It evaluates analytical thinking, problem-solving, and business acumen. 

Top Tips To Ace the L’Oréal Case Study

• Thoroughly analyse the information: Review all provided data, identify key issues, and consider relevant factors.
• Apply relevant knowledge: Utilise industry expertise in cosmetics, marketing, and business strategy to propose well-supported solutions. Consider L’Oréal’s brand positioning and market trends.
• Structure your response: Organise ideas clearly, use headings and bullet points, and ensure recommendations are actionable and aligned with the scenario.

3. L’Oréal Presentation Exercise

What is the L’Oréal presentation exercise?

The L’Oréal Presentation is a task where you may deliver a prepared presentation during the assessment process. It assesses presentation skills, communication abilities, critical thinking, and the ability to engage an audience.

Top 4 tips to ace your L’Oréal Presentation:

• Prepare thoroughly : Research, structure, and practice for a confident presentation. Ensure you’ve read through the brief thoroughly to include all the required information!
• Include your audience : Ask if the assessor is looking for anything specific before you begin, and give time at the end for any questions.
• Engage and connect : Use storytelling, visuals, and interaction to captivate. While not necessary, visual aids can help you stand out and improve the structure and flow of the presentation.
• Show confidence: Demonstrate your professionalism and confidence through a clear and calm tone of voice. Make relaxed eye contact and use subtle hand gestures while speaking.

4. L’Oreal Final Interview

What is a L’Oréal final interview?

The L’Oréal final interview is the last stage of the selection process where candidates meet with senior executives. It assesses their suitability for the position based on experience, skills, qualifications, values, and cultural alignment.

What questions can I expect in my L’Oréal interview ?

The questions asked in the final L’Oréal interview can vary depending on the specific role and level of the candidate. However, typical L’Oreal interview questions may include:

• Behavioural questions : These assess how you have handled specific situations in the past, such as challenges, conflicts, or achievements. 
• Situational questions : These present hypothetical scenarios to evaluate your problem-solving and decision-making skills. 
• Motivational questions : These explore your career aspirations, passion for the industry, and alignment with L’Oréal’s values and culture.
• Competency-based questions : These assess your skills and abilities relevant to the position, such as leadership, teamwork, communication, and adaptability. 
• Technical questions : These evaluate your knowledge and expertise in areas specific to the role, such as marketing, research and development, supply chain, or finance.

So what do these L’Oréal questions look like?

We’ve got you covered there too! Here are some examples of interview questions that you might be asked in your next L’Oréal interview:

• How do you stay up-to-date with the latest trends and innovations in the cosmetics industry?
• What do you know about L’Oréal’s brand and products?
• What is your approach to managing customer complaints or challenging scenarios?
• Can you provide an example of a successful marketing campaign you have worked on in the past?

Discover more about these different types of interview questions and how you can answer them with our comprehensive guide here .

5 Quick Tips to Ace Your L’Oréal Final Interview:

• Prepare thoroughly: Research L’Oréal, the role, and the industry to align your responses effectively.
• Highlight achievements with specific examples: Use the STAR method to showcase your accomplishments in previous roles.
• Show cultural fit: During the interview, demonstrate your alignment with L’Oréal’s values and mission.
• Ask thoughtful questions: Engage the interviewer with well-researched inquiries about the company and the position.
• Mind your body language: Maintain good posture, make eye contact, and use confident gestures to exude professionalism and engagement.

Bonus L’Oréal Final Interview tip : It is important to be well-prepared, practice your responses, and demonstrate your qualifications, experiences, and fit for the position during the L’Oréal final interview.

Enhance your L’Oréal final interview performance with our video on the top 5 job interview body language tips.

If you’ve followed our tips and succeeded, expect an offer from L’Oréal shortly for the role you applied for. Congratulations! 

Hold on! Before you go…

Read on below to discover the top programs, placements and opportunities for students and recent graduates to kick-start their careers in the beauty industry at L’Oréal.

L’Oréal Students and Graduate Programs

What are L’Oréal students and graduate programs?

L’Oréal offers students and graduates many opportunities to start their careers in beauty early through many programs and initiatives, including:

L’Oréal Internships

L’oréal apprenticeships, l’oréal graduate programs.

Let us discuss each of these options briefly. 

What is the L’Oréal internship program?

The L’Oréal internships and e-internships offer hands-on experience in the beauty industry for students and graduates, providing real projects, professional collaboration, and valuable skills from 11 weeks to 6 months.

L’Oréal offers 6-month internships with a monthly salary of €1,250 – 1,400 for Master’s degree students or 11 week summer internships across various areas. These areas include:

• Functional : Covers various departments like marketing, sales, finance, HR, R&D, etc. 
• Digital and E-commerce: Focuses on digital marketing, social media, e-commerce, and data analytics. 
• Corporate Functions: Provides insights into support functions like finance, legal, communications, and sustainability. 
• Beauty and Cosmetics: Immerses interns in brand-specific projects, marketing, product development, and trend analysis.

What are the eligibility criteria for L’Oréal Internships?

Internships are often open to current university students pursuing a Bachelor’s or Master’s degree or recent graduates within a certain timeframe (e.g., within one year of graduation).

Did you know? The L’Oréal Ignite Internship Program is open to diverse students and provides valuable initial work experience in Marketing, Commercial, or Digital fields, preparing them for future leadership roles at L’Oréal.

Students can apply through the official website. The best periods to apply are in January and September.

What is the L’Oréal apprenticeships program?

The L’Oréal apprenticeships offer practical work experience and structured training in various fields of the beauty industry, providing a pathway to develop skills and potentially secure long-term employment within the company. The salary for apprenticeships is around £30,000 per annum.

L’Oréal offers diverse apprenticeship programs with a focus on different areas. These include: 

• Marketing Apprenticeship: Provides hands-on experience in marketing and brand management, including strategy development and market research.
• Sales Apprenticeship: Develops sales skills, client management, and promotion of L’Oréal products.
• Supply Chain Apprenticeship: Gets hands-on experience in supply chain and logistics. Apprentices coordinate distribution, manage inventory, and optimise processes.
• L’Oréal’s Research and Innovation Apprenticeship involves collaborating on scientific projects, conducting experiments, and contributing to new cosmetic product development.

What are the eligibility criteria for L’Oréal Apprenticeships?

L’Oréal Apprenticeships require candidates to either obtain an NVQ in 18 months or a degree in 3 years where you’ll learn one of L’Oréal’s core functions.

What is the L’Oréal graduate program?

All L’Oréal graduate programs are tailored training and development initiatives for recent university graduates, offering rotational assignments, mentorship, and career opportunities to gain comprehensive industry experience and accelerate professional growth.

 L’Oréal offers a broad selection of graduate programs that target diverse areas of expertise. 

• Management Trainee: This Program grooms future leaders through comprehensive business exposure, cross-functional projects, and leadership development.
• Marketing Graduate Program: This Program develops marketing expertise and brand management skills. 

Graduates gain hands-on experience in strategy creation, market research, and product launches. 

• Research and Innovation Graduate Program: This Program offers opportunities to work in the R&D division. 

Graduates contribute to scientific projects, conduct experiments, and develop new cosmetic products.

What are the eligibility criteria for L’Oréal Graduate programs?

• Either in your final year of university graduating in 2022/23 or have graduated in the last 2 years
• Able to join either of the start dates advertised.
• Eligible to work in the UK without visa sponsorship.

Continue reading for additional answers to frequently asked questions about the L’Oreal assessment process!

L’Oréal Assessment FAQs

What types of assessments does l’oréal use.

L’Oréal uses various assessments to evaluate candidates for job opportunities. These include online applications, psychometric tests, and an assessment centre. The assessment centre includes a group exercise and a 10-minute case study presentation.

How can I prepare for L’Oréal assessments?

• Research the company and understand its role.
• Practice aptitude tests and review case studies.
• Enhance communication and teamwork skills.
• Prepare for interviews with relevant examples.
• Stay updated on industry trends

How long does it take to hear back after completing the L’Oréal online assessments?

L’Oréal strives to provide timely and personalised responses to applications. If you haven’t received a response within 30 days, it indicates that your application has not been retained and won’t receive further communication. 

How long does the assessment process at L’Oréal typically take?

The duration of the assessment process at L’Oréal varies, typically taking several weeks to a few months.

Are assessments the only factor considered in the L’Oreal selection process?

L’Oréal’s selection process considers assessments alongside interviews, qualifications, experience, and cultural fit. It aims to evaluate candidates holistically for informed decisions.

Practice and Register with GF to get your job with L’Oréal first time

Do you want to pass your L’Oréal assessment tests first time? Take numerical, logical, verbal reasoning and situational judgment practice tests today with GF , the only aptitude practice test experts providing practice test solutions to over 100 UK universities and their students, and also across Asia and continental Europe.

Practise with peace of mind without commitment to a full 100% money-back guarantee if you do not pass your job tests .

Correct answers to example questions :

Numerical Reasoning Test – C 

Logical Reasoning Test – C

Verbal Reasoning Test – B

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Table of contents, a captivating case study analysis.

• 11 March, 2024

Introduction to L’Oréal

L’Oréal, a renowned French cosmetics company, has established itself as a global leader in the beauty industry. With a rich history and a diverse portfolio of brands, L’Oréal has become a household name worldwide. In this section, we will provide an overview of L’Oréal and delve into its fascinating history.

Overview of L’Oréal

L’Oréal, founded in 1909 by Eugène Schueller, has grown into one of the largest and most influential cosmetics companies in the world ( Wikipedia ). The company’s commitment to research and innovation has been a driving force behind its success and market dominance. L’Oréal operates in various sectors of the beauty industry, including skincare, haircare, makeup, and fragrances.

With a presence in over 150 countries, L’Oréal’s extensive distribution network allows its products to reach consumers worldwide. The company’s portfolio boasts a wide range of well-known and trusted brands, including Maybelline, Lancôme, Redken, and Garnier ( Wikipedia ). Through strategic acquisitions and brand development, L’Oréal has expanded its market presence and solidified its position as a leader in the cosmetics industry.

History of L’Oréal

L’Oréal’s journey began in 1909 when Eugène Schueller developed and sold hair dyes in France, Austria, Holland, and Italy by 1912. Over the years, the company continued to innovate and expand its product offerings. In the 1950s, L’Oréal introduced its first hair color product for home use, revolutionizing the industry. This breakthrough marked the beginning of L’Oréal’s global expansion, as the company ventured into new markets across the globe.

Throughout its history, L’Oréal has remained committed to research and development, investing significantly in scientific advancements and beauty innovations. This dedication has allowed L’Oréal to continuously introduce cutting-edge products and stay at the forefront of beauty trends.

Today, L’Oréal’s success can be attributed to its unwavering focus on research, innovation, and consumer-centric approaches. The company’s ability to adapt to changing market dynamics and meet evolving consumer needs has propelled its growth and solidified its position as a leader in the beauty industry.

As we delve further into L’Oréal’s market presence, financial performance, business strategy, and impact in subsequent sections, we will gain a deeper understanding of its remarkable success story.

L’Oréal’s Market Presence

L’Oréal, the largest cosmetics company in the world, has established a strong market presence through its global expansion efforts and diverse portfolio of divisions and brands.

L’Oréal’s Global Expansion

L’Oréal operates in various regions worldwide, including Africa & Middle East, Americas, Asia Pacific, and Europe ( L’Oréal ). This global presence has allowed the company to tap into diverse consumer markets and cater to the unique beauty needs and preferences of different regions.

With a history dating back to 1909 when it was founded by Eugene Schueller, L’Oréal has grown from a small company specializing in hair dye to a global powerhouse in the beauty industry ( Business of Business ). Through strategic acquisitions, partnerships, and organic growth, L’Oréal has expanded its reach and solidified its position as a leader in the cosmetics market.

L’Oréal’s Divisions and Brands

L’Oréal boasts a diverse portfolio of divisions and brands, which contribute to its market presence and cater to various consumer segments. The company owns over 35 international brands, encompassing a wide range of beauty products and categories ( The Strategy Story ).

Some of the well-known brands under the L’Oréal umbrella include Maybelline, Lancôme, Redken, Garnier, and many others ( Wikipedia ). This extensive brand portfolio allows L’Oréal to target different market segments and offer a diverse range of products tailored to specific beauty needs, preferences, and price points.

By strategically acquiring and nurturing these brands, L’Oréal has been able to expand its market share and establish a strong presence across various beauty categories, including skincare, haircare, makeup, and fragrance.

To further explore L’Oréal’s market presence, you can refer to our articles on L’Oréal SWOT analysis and L’Oréal’s marketing strategy . These resources provide a comprehensive analysis of the company’s strengths, weaknesses, opportunities, and threats, as well as insights into its marketing approach and initiatives.

L’Oréal’s Financial Performance

L’Oréal, the largest beauty and cosmetics company in the world, has demonstrated impressive financial performance over the years. Let’s take a closer look at L’Oréal’s market cap and revenue, as well as the beauty market trends and growth.

L’Oréal’s Market Cap and Revenue

Since going public on the French stock exchange in 1963, L’Oréal has experienced significant growth and success. As of 2021, L’Oréal’s market capitalization stood at 225.7 billion US dollars ( L’Oréal Strategy Study ). This substantial market cap reflects the company’s strong position in the beauty industry and its ability to consistently deliver value to its shareholders.

L’Oréal’s revenue is a testament to its global reach and market dominance. The company operates in over 150 countries and boasts a diverse portfolio of 35 international brands. L’Oréal’s commitment to innovation, research, and strategic acquisitions has allowed it to tap into various consumer segments and expand its revenue streams.

Beauty Market Trends and Growth

The beauty market has proven to be resilient, even in the face of economic slowdowns and crises. L’Oréal has maintained its position as a global beauty leader, showcasing its continuous dominance in the industry ( L’Oreal Finance ). The company’s success is supported by the overall growth and trends within the beauty market.

Despite economic challenges, the global cosmetics market has consistently shown robustness and resilience. Consumers continue to seek quality, performance, innovation, and meaning in beauty products. The beauty market has experienced significant growth in various geographic zones, with double-digit growth observed in regions like SAPMENA – SSA and Latin America.

L’Oréal’s ability to adapt to changing consumer expectations, invest in research and development, and deliver innovative products has contributed to its success in capturing market share and driving growth. The company’s commitment to sustainability and corporate responsibility has also resonated with consumers who prioritize ethical and environmentally conscious brands.

As L’Oréal continues to invest in innovation, digital transformation, and sustainable practices, its financial performance is expected to remain strong. The company’s strategic approach to business has cemented its position as a global leader in the beauty industry, while its dedication to meeting consumer demands ensures its relevance in an ever-evolving market.

For a comprehensive analysis of L’Oréal’s strengths, weaknesses, opportunities, and threats, refer to our L’Oréal SWOT analysis article.

L’Oréal’s Business Strategy

L’Oréal, as a leading beauty company, has established a robust business strategy that encompasses various aspects of innovation, digital transformation, and sustainability. These strategic pillars play a crucial role in driving L’Oréal’s success and maintaining its position in the highly competitive beauty industry.

Innovation and Research

Innovation lies at the core of L’Oréal’s business strategy. The company invests more than a billion euros annually in research, utilizing a blend of science and creativity to innovate the future of beauty. This commitment to research and development allows L’Oréal to stay ahead of the curve and continuously introduce groundbreaking beauty products and technologies.

L’Oréal’s focus on innovation involves blending science and creativity to lead the way in the beauty industry. The company envisions the future of beauty involving Green Sciences and Beauty Tech, which provides a competitive edge in products, formulas, and packaging. This emphasis on efficacy, nature, and sustainability ensures that L’Oréal’s beauty products remain effective, inclusive, and sustainable.

Digital Transformation and E-commerce

L’Oréal recognizes the importance of digital transformation in today’s rapidly evolving consumer landscape. The company has embraced digital technologies and invested in e-commerce and digital marketing strategies to reach a wider audience and adapt to changing consumer behaviors ( The Strategy Story ).

By leveraging e-commerce platforms, L’Oréal has expanded its online presence, providing customers with convenient access to its products. The company has also implemented digital marketing strategies, including influencer collaborations and social media campaigns, to engage with consumers and promote its products effectively.

Sustainability and Corporate Responsibility

Sustainability and corporate responsibility are integral components of L’Oréal’s business strategy. The company is committed to driving sustainable practices throughout its operations and value chain. L’Oréal has set ambitious targets, such as achieving carbon neutrality by 2025 and using only 100% recyclable, compostable, or reusable packaging by 2025 ( The Strategy Story ).

L’Oréal’s sustainability efforts extend beyond environmental considerations. The company also focuses on social and ethical responsibility, ensuring fair and responsible practices throughout its supply chain. Furthermore, L’Oréal actively contributes to local communities through various initiatives, supporting education, healthcare, and social inclusion.

By embracing innovation, digital transformation, and sustainability, L’Oréal has developed a comprehensive business strategy that enables the company to adapt to changing market dynamics, meet consumer demands, and maintain its position as a global leader in the beauty industry.

Controversies and Ethical Concerns

L’Oréal, like many large corporations, has faced controversies and ethical concerns throughout its history. Two major areas of concern are animal testing and the use of palm oil in their products.

Animal Testing and Environmental Impact

L’Oréal has received criticism for its involvement in animal testing. The company sells products in China, where animal testing for finished cosmetic products is required by regulatory authorities. This has led to L’Oréal receiving the worst rating for animal testing by ethical consumer organizations ( Ethical Consumer ). Additionally, L’Oréal lobbied against the 2003 ban on animal testing in the EU.

The environmental impact of L’Oréal’s practices has also been a concern. In 2006, the company faced criticism from environmental activists for using palm oil in their products, which was linked to deforestation in Indonesia. This controversy resulted in protests and a lawsuit against the company ( Journal of Business Case Studies ).

Palm Oil Controversy

In response to the palm oil controversy, L’Oréal made a commitment in 2009 to eliminate deforestation in their supply chain. They aimed to source sustainable palm oil by 2020 and collaborated with industry stakeholders to establish the Roundtable on Sustainable Palm Oil (RSPO).

L’Oréal’s efforts in promoting the use of sustainable palm oil have been recognized. In 2018, the company became the first major cosmetics brand to achieve 100% sustainable palm oil in their products, as acknowledged by the RSPO. This achievement demonstrated L’Oréal’s successful alignment of beauty trends with ethical goals.

By addressing the ethical concerns related to palm oil, L’Oréal not only achieved their environmental sustainability goals but also enhanced their brand image. This move resonated with consumers who are increasingly interested in ethical and environmentally conscious products.

It is important to note that while L’Oréal has made efforts to address these controversies and ethical concerns, ongoing scrutiny and pressure from consumers and environmental organizations continue to shape the company’s practices and commitments.

L’Oréal’s Success and Impact

L’Oréal, the largest beauty and cosmetics company in the world, has made a significant impact in the beauty industry. Its success can be attributed to its dominance in the market and its contributions to beauty trends and innovation.

L’Oréal’s Dominance in the Beauty Industry

L’Oréal has confirmed its position as the global beauty leader, showcasing its continuous dominance in the beauty market. With a presence in over 150 countries and a diverse portfolio of 35 international brands, L’Oréal has established itself as a powerhouse in the industry. The company has demonstrated resilience and adaptability, even in the face of economic slowdowns and crises, with significant growth in various geographic zones.

Contributing to its success is L’Oréal’s strong focus on innovation and research. The company invests a significant amount in research and development, allocating around 3% of its revenue to drive innovation and develop new products. This commitment to innovation has allowed L’Oréal to stay at the forefront of beauty trends and meet consumer expectations for quality, performance, and innovation in beauty products.

Contributions to Beauty Trends and Innovation

L’Oréal’s impact on the beauty industry goes beyond its market dominance. The company has been influential in shaping beauty trends and driving innovation. Through its extensive research and development efforts, L’Oréal has introduced groundbreaking products that have revolutionized the cosmetics industry.

One of the key contributions of L’Oréal is its focus on sustainability and corporate responsibility. The company has made significant strides in reducing its environmental impact and promoting ethical practices. L’Oréal’s commitment to sustainability has not only influenced its own operations but has also set an example for other players in the industry.

Furthermore, L’Oréal’s dedication to digital transformation and e-commerce has allowed the company to adapt to changing consumer preferences and shopping behaviors. By embracing technology and digital platforms, L’Oréal has expanded its reach and enhanced the customer experience, making beauty products more accessible to a global audience.

Through its continuous efforts in research, innovation, sustainability, and digital transformation, L’Oréal has left an indelible mark on the beauty industry. Its success and impact serve as a testament to the company’s ability to anticipate and meet the evolving needs of consumers worldwide.

For a detailed analysis of L’Oréal’s strengths, weaknesses, opportunities, and threats, refer to our article on L’Oréal SWOT analysis. To learn more about L’Oréal’s financial performance, explore our article on L’Oréal financial analysis .

L’Oréal, one of the leading companies in the beauty industry, has achieved remarkable success through its strategic approach. By blending science and creativity, L’Oréal has stayed at the forefront of beauty trends and innovation. In this section, we will explore key elements of L’Oréal’s business strategy, including innovation and research, digital transformation and e-commerce, and sustainability and corporate responsibility.

Innovation is a cornerstone of L’Oréal’s business strategy. The company invests over a billion euros annually in research to pioneer the future of beauty. By combining scientific expertise with creative vision, L’Oréal continuously develops groundbreaking beauty products that resonate with consumers worldwide.

L’Oréal’s commitment to innovation goes beyond product development. The company envisions the future of beauty to involve Green Sciences and Beauty Tech, leveraging advancements in technology and sustainability to create effective, nature-inspired, and eco-friendly solutions. This forward-thinking approach allows L’Oréal to anticipate and meet evolving consumer needs and preferences.

Recognizing the importance of digital channels, L’Oréal has embraced digital transformation and e-commerce as key components of its business strategy. The company leverages technology to enhance the consumer experience and expand its reach.

L’Oréal utilizes artificial intelligence and Beauty Tech to create personalized products and services, catering to individual aspirations and needs. By focusing on “beauty for each” rather than “beauty for all,” L’Oréal aims to provide tailored and inclusive solutions. This personalized approach, combined with the convenience of e-commerce platforms, enables L’Oréal to engage with a diverse range of consumers and offer them a seamless shopping experience.

As a global leader in the beauty industry, L’Oréal recognizes its responsibility to prioritize sustainability and corporate responsibility. The company is committed to reducing its environmental impact and promoting ethical practices.

L’Oréal actively addresses concerns related to animal testing and environmental impact. The company has implemented strict policies to eliminate animal testing and is dedicated to developing alternative testing methods. L’Oréal also strives to reduce its environmental footprint by adopting sustainable practices throughout its value chain.

Additionally, L’Oréal aims to promote inclusivity and diversity. The company values consumer attention, respect for varying needs and traditions, and the utilization of different cultural brands. This commitment to inclusivity extends to the development of personalized products using artificial intelligence and Beauty Tech.

By incorporating innovation, digital transformation, and sustainability into its business strategy, L’Oréal has established itself as a dominant force in the beauty industry. The company’s ability to adapt to evolving consumer demands and leverage emerging technologies has contributed to its ongoing success. L’Oréal’s commitment to sustainable practices and social responsibility further solidifies its positive impact on the beauty industry and society as a whole.

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How to Prepare for an Interview

After perfecting your resume, tweaking your cover letter, and applying for job after job, you’ve certainly put in the work when it comes to getting, well, work . Chances are if you’re here, you have an interview lined up and are one step closer to your career goals—congrats! With the right interview tips—including an interview-ready beauty look , interview questions , and an office-approved wardrobe —there’s no doubt you’ll ace it. Looking for ways to prep for an upcoming interview? We’ve got you covered! Below, find all the job interview tips you need to become interview-ready.

11 INTERVIEW TIPS TO GET YOU READY

If you have an interview marked on your calendar, keep these seven tips in mind during your interview prep session!

INTERVIEW PREP TIP #1: RESEARCH THE COMPANY

It’s no secret that nailing an interview requires putting in some work, or in this case, research. Prior to your interview, do your research on the company you’re interviewing with. What’s their mission? How do they value company culture? Researching this beforehand not only shows your interest in the company, but it’ll also prevent you from asking questions you could have easily found the answer to.

INTERVIEW PREP TIP #2: RESEARCH THE POSITION

Aside from researching the company, you’ll want to research the position you’re applying for. Head to job sites to scope out any reviews you can find and get a feel for the requirements of the job. The more you know about the daily duties you’ll be responsible for, the better you’ll do during your interview!

INTERVIEW PREP TIP #3: RESEARCH YOUR INTERVIEWER

If you know the person you’ll be interviewing with, do some research on them as well. How did they get to the position they’re in now? What’s their background? Knowing more about your interviewer can help you determine if the position and company are right for you, as well as allow you to feel more prepared and comfortable going into your interview.

INTERVIEW PREP TIP #4: KEEP IT PROFESSIONAL

As much as we love a trendy beauty look, you may not want to be the most fashion-forward individual come your interview (depending on the job you’re interviewing for, of course). Here are some basic guidelines. 

For your outfit… your best bet is to wear a pair of black slacks, blazer, and a blouse with a pair of comfy heels. You don’t want to be stumbling (or in pain) when walking to and from your interview!

For your hair and makeup… you’ll want to keep things simple. Head over to our article, How to Do Your Hair and Makeup for an Interview for a step-by-step tutorial.

For your nails… don't think too far outside the box—clean, subtle nails are always a winner. Here’s How to Do Your Nails for a Job Interview .

INTERVIEW PREP TIP #5: BRING EXTRA COPIES OF YOUR RESUME

As a general rule of thumb, it’s always a good idea to have 10 copies of your resume on hand when attending your interview. You never know if you’ll end up meeting with more than one person, and it’s always a good idea to be over prepared! Need some resume tips? Here are a few basics to keep in mind.

Resume tip #1. Keep it to one page. When it comes to resume length, don’t go overboard. Stick to one page—you can ditch the high school extracurricular activities or part-time jobs if need be! Focus on keeping only information that’s relevant to the job you’re applying for.

Resume tip #2: Opt for ivory or gray resume paper. Stand out in a pile of white by printing your resume on ivory or gray paper.

Resume tip #3: Proofread it. After typing up your resume, take a step back and proofread it at a later date. Also, feel free to have a friend or family member look it over. Typos, beware!

Resume tip #4: Look for examples. Certain industries have different expectations for resume layouts. For instance, if you’re in a business field, you may want to stick with a simple, straightforward resume format. If you’re in a creative field, you can usually get a little more inventive with the layout. Look up examples to get a feel for the resume style that best fits the job you’re applying for.

INTERVIEW PREP TIP #6: PRACTICE YOUR ANSWERS

We don’t mean rehearse a script, but often times people can be nervous and blank when put on the spot. Think about common interview questions you may be asked and practice your answers so you aren’t thrown off guard come interview time.

Interview Question #1: What animal are you? While there isn’t necessarily a right or wrong answer to this question, you should contemplate what qualities you’d like the emphasize about yourself. Your interviewer will likely be looking to see how quickly you can think on your feet! If you have strong leadership skills, consider a lion. If you’re a team player, perhaps a bird. Get creative and think about your reasoning!

Interview Question #2: What’s your biggest weakness? There are two ways of thinking about this question. The first is to try and use it to your advantage by twisting your weakness to be a positive thing. For example, you can say you’re a perfectionist, which can cause you to take control in many situations. Your other option is to point out a weakness and talk about the ways you’ve already addressed it. For example, you may not be the strongest at math, but you’ve taken courses and shown initiative in improving.

Interview Question #3: What are your strengths? As with the other questions, when choosing your answer, keep the position you’re applying for and the skills they may be looking for in mind.

Interview Question #4: What are your salary expectations? Everyone feels awkward talking about salary, but chances are you’ll be asked what your expected income is. Do your research on the average salary for your position in your area prior to your interview so you don’t lowball yourself or ask for something unreasonable.

Interview Question #5: Where do you see yourself in five years? The company you’re interviewing for will likely want you to stick around, so they’ll want to know if you want to, too. This question will help them align your career goals with their goals as a company.

INTERVIEW PREP TIP #7: PREPARE YOUR OWN QUESTIONS

Not only should you be prepared to answer questions, but you should also be prepared to ask questions in an interview. This shows interest in the company and the position. Here are a few questions to ask in an interview.

I nterview Question #1: What is the company culture like? If you aren’t able to find this online, make sure you ask! This will help you determine if the company is a good fit, and also let your potential employer know you care about the environment you’ll be working in.

Interview Question #2: What brought you to work here? Finding out your interviewer’s reasons for working with your company will create a personal connection and give you a better insight on if the company is right for you.

Interview Question #3: What’s your least favorite thing about your job? There are downsides to everything, and seeing how your potential employer handles this question will give you valuable insight.

Interview Question #4: What is a typical day like? If they haven’t already gone over this, make sure you know what your daily tasks will be!

Interview Question #5: Is there room for growth with this position? No one wants to stay in the same position forever. Is there room to move up down the road?

INTERVIEW PREP TIP #8: FOLLOW UP

A week after interviewing, if you haven’t heard back, send a follow-up email! This lets the company know you’re interested while reminding them you’re a potential candidate.

INTERVIEW PREP TIP #9: SEND A THANK YOU EMAIL

Speaking of following up, after interviewing, send a thank you email within 24 hours. Thank your interviewer for their time and remind them why you’re a great fit for the position.

INTERVIEW PREP TIP #10: NOTIFY YOUR REFERENCES

After interviewing, there’s a good chance your references will be contacted if things go well. Give them a heads up so they know to look out for a call or email!

INTERVIEW PREP TIP #11: Google yourself

Hop onto Google and do a social media cleanse (or make sure your accounts are on private). Keep in mind that your potential employer is likely researching you too, so you want to make sure everything looks clean and professional.

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L'Oréal: The beauty of supply chain digitalization

L’Oréal, the world leader in beauty products, began to rethink its vision for the industry. The world was on the cusp of a digital future full of possibilities. For a company known for its consumer-pleasing beauty products and owner of some the world’s most iconic brands, this meant thinking about innovation in a different way. It would no longer mean only providing the best products but also continuously adapting the industry to market needs. Through a combination of goal setting, training and communication, the digital transformation began, first with efforts in marketing, sales and consumer outreach, but supply chain quickly moved to a prominent role in helping address questions about how digitalization would affect the company’s products and consumer expectations. Starting with a vision of the CEO, Jean-Paul Agon, the company found itself on a journey to challenge its culture, its approach and even what its value proposition was. Along the way, the supply chain became a force for bringing together the different functions of a large, complex organization to identify and implement new business models in the digital age that cut to the heart of the company’s operations.

• Illustrate an effective, successful digital transformation and link this to Industry 4.0/supply chain digitalization capabilities by focusing on L’Oréal’s success
• Examine the challenges of supply chain digitalization, the role of senior leadership in agenda setting, global digital governance, linking the supply chain digital strategy to the company-wide digital strategy, planning for scale from pilot to deployment, and the external/internal development choice

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Home » Management Case Studies » Case Study: L’Oreal International Marketing Strategy

Case Study: L’Oreal International Marketing Strategy

L’oreal is the world’s biggest cosmetics and beauty products company. Basically it’s a French based company and its headquartered in Paris. It is focusly engaged in the field of production and marketing of concentrating on hair colours, skin care, perfumes and fragrances, make up and styling products. L’oreal products also based on dermatological and pharmaceutical fields. Their products are made for Individual and professional customers. This company operates over 130 countries like Asia, America, East and West Europe through 25 international brands.

The success of L’Oreal lies in the fact that the company succeeded in reaching out to the customers of different countries of the world, across different income ranges and cultural patterns, giving them the appropriate product they are worthy of. The area of expertise of L’Oreal being that it succeeded almost in every country that it entered. The strategies of L’Oreal was varied enough to help it and stop itself from restricting itself in a single country. L’Oreal sold its product on the basis of customer demand and country want rather than keeping the product identical across the globe. It built ample number of brands or mammoth brands entrenched to the restricted culture and which appealed to a variety of segment of the universal market instead of generalising the brand and edible in innumerable culture. L’Oreal went on to being a local product in every international market. The brand extension of L’Oreal also came in the same sector or the same segment of market . L’Oreal believed in growing its expertise in the segment it is conscious of rather than going into a completely new sector of market.

International marketing strategy is more in-depth and broadened in one sense of the term. It is simply a principle of marketing however on a global scale. Setup of global marketing strategy has a lot to do with understanding the nature of global market itself, and most importantly the environment. Business environment across the globe has different economic, social and political influence. Thus, it is believed that selecting a global market target for examples when strategizing is a good idea.

International marketing strategy of L’Oreal is concentrated on a cross cultural arena spanning four market destinations. They are namely, 1.) Asian Market, 2.) European Market, 3.) North America Market and 4.) The African, Orient and Pacific Region.

Marketing Strategy of L’Oreal in Asia

Marketing strategy of l’oreal in european market.

L’Oreal is the only company which uses the strategies which also supports the people in many ways and not only in providing good quality products at cheaper rates. L’Oreal used different strategies of marketing in the European market like they used the strategy of nurturing self-esteem of the people with beauty. In France, L’Oreal created the programs like “Beauty from the heart” for helping the people made helpless by illness or any kind of negative life experiences. In the countries like UK and Germany, many of the women and also the young people regain their confidence and their self image gradually by using the cosmetics which are provided by L’Oreal. In European countries L’Oreal also used the marketing strategies like taking calculated amount of risk etc but most of the strategies are related to the growth of the people mentally and not only for the beauty or the fashion purpose. Various innovative treatment programs are launched by L’Oreal for the young people of European countries and this company also launches the free skincare and make-up workshops for the women suffering from cancer. For example in France a programme named as “La Vie, de Plus Belle” offers the free skincare and makeup for the cancer suffering women in all over the France. This helps them to cope with the treatment’s side effects and it also helps them to retain their self esteem which is very important for a patient. In the European countries L’Oreal generally uses the strategy of the management of brand by which L’Oreal had made a large amount of brands which are rooted in the local culture and which all appeals to the various segments of the global market. By using these social types of strategies for the people of Europe has helped L’Oreal in expanding their business in the whole Europe.

Marketing Strategy of L’Oreal in North American Market

North American markets are considered as a perfect place for the companies like L’Oreal, Olay, ponds etc. The best business of L’Oreal comes from the market of US. The reason for this much success is that L’Oreal uses very good global marketing strategies in North America and the other countries like Canada etc. One of the successful strategies of L’Oreal in US market is brand extensions which includes the extensions of the brands after doing a complete research. For example when L’Oreal launched a shampoo for kids they firstly made a complete research and also debated about the new launch or for an extension. In US and Canada L’Oreal uses the strategy of frequent advertisements and promotions. As we know in the present scenario proper advertisements and promotions are very important for any company because people follow the promotions and due to which the demands of the products like hair colour increases at a very rapid rate. We can clearly understand the advertisement and the promotions of L’Oreal through their media budget. L’Oreal has the twelfth largest media budget in the world which is much more than the other companies of this field. For example in the late 1990’s the expenditure of L’Oreal advertising and promotion was jumped from the 37% to around 47% of the total amount of sales. The global ad spending of L’Oreal was increased to $1.25 billion which was on par with the company named as coca cola. The best thing about this company is that they have a separate and very distinct policy of promotion in the market of US. Matrix is the number one brand of L’Oreal in US and the main reason behind the success of matrix is the frequent and distinct advertisement and promotion of the cosmetic and the hair products. The people of countries like Canada like to use new products that mean they like changes in their product after some interval of time. So by keeping this thing in mind L’Oreal uses the strategies of modifications which mean they modify their existing products according to the latest tastes and fashion of the local people. According to latest surveys of the people of L’Oreal company, majority of the profits of this company is because of US and these perfect strategies used by this company in US is the reason behind this type of success specially in north American market. (Helping vulnerable people)

Marketing Strategy of L’Oreal in Africa, Orient and Pacific Region

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How Supply Chain Evolves to Meet Our Consumers’ Demands

Supporting our global growth, across the five continents, is a further key challenge.

All of these challenges need to be dealt with by our Supply Chain. To serve both the Group and our consumers, we have begun a transformation process that will take us into the era of outstanding performance. 

What is the role of the Supply Chain at L’Oréal?

The Supply Chain consists of all the steps that allow us to deliver our products and services. We are the vital link between our plants and our consumers. Every year, our Group distributes more than 6 billion products. It means that we are dispatching 2 orders every second, around the world, to 8 distinct types of distribution channels such as hair and beauty salons, mass market, e-commerce, travel retail. So, we are directly connected to the market – and to the expectations of consumers.

People’s expectations can change quickly. What are the current consumer trends?

Consumer habits are changing all the time, and for us that is both a challenge and an incredible source of motivation. We are selling everywhere, all the time, in shops and online with e-commerce. In fact, the share of e-commerce sales is constantly increasing. And the recent health crisis has only accelerated that trend. Consumers also have new expectations.

For example, when it comes to online sales, people expect a perfect delivery service , with an increasingly shorter delivery time , packaging quality as good as if they bought it in store, and all this respecting the environment . Another example is the huge success of consumer events such as Black Friday in the United States, along with Single’s Day in China. These events are forcing us to be more agile and adaptable.

In response to this paradigm shift, we are accelerating our transformation, and moving into an era of outstanding performance. Our aim today is to build the Supply Chain of tomorrow, one that really makes a difference in the eyes of consumers and that supports the growth of L’Oréal.

How does this transformation fit with L’Oréal for the Future commitments, our sustainable goals for 2030?

Being at the heart of the Group’s interactions with its various stakeholders, the Supply Chain has an important role to play in our sustainable transformation and our commitments to people and nature. One of the key ambitions of L’Oréal for the Future program is by 2030, to reduce by 50% on average and per finished product, the greenhouse gas emissions linked to the transport of our products, compared to 2016.

How can we reach our goal?

One route is our development of ‘green delivery’ solutions that use low-carbon transportation. By the end of 2021, we aim to eliminate single-use plastic in materials used to fill the void in packaging or in tape in all our distribution centers worldwide. At the end of 2020, 100% of our distribution centers in Latin America, Europe, South Asia, Africa, and the Middle East have already reached this objective. We are also accelerating Solidarity Sourcing in the Supply Chain, L’Oréal’s unique inclusive purchasing program. It’s a commitment that we are making at every level of the Supply Chain. We are accelerating this process, not only to meet the needs of a constantly changing world but also to respond to the major human and environmental challenges we all face.

What role does agility play in this transformation?

Agility is the first pillar of our strategy, and in practical terms it means ability to respond in real-time to market expectations.  Our Sales and Operations planning strategy allows us to predict market volatility and to increase our industrial agility accordingly, so that we can provide an optimal service to our customers. This involves, for example, the growing use of data or the creation of Demand Sensing Anticipated Planning , which enables L’Oréal to forecast sales thanks to the power of data and artificial intelligence.

Discover How We Are Innovating Through Industry

How do you keep putting services at the heart of your ambitions?

We want to offer the best possible customer experience , in terms of speed, cost, quality and sustainability.  This is the role of the Fulfillment Factory , an ‘augmented distribution center’ that offers high value-added services (like personalization or customized delivery). It includes tools like advanced stock planning, traceability, automation and autonomous vehicles. These technologies enable us to both meet market needs and improve the daily working lives of our teams. One example of a Fulfillment Factory is the distribution center in Suzhou, China, which is currently in the middle of a major transformation to meet the explosive demand of the domestic market.

What’s the role of e-commerce in this acceleration?

Digital Beauty is the third pillar of our strategy, and a direct response to the increasing share of e-commerce in L’Oréal’s sales – which reached 15% of the total in 2019 and exceeding 23% in the third quarter of 2020. From order management to delivery, the Supply Chain plays a central role in meeting the new challenge of e-commerce . It offers a way of satisfying customer demand and boosting the image of the Group’s brands. Our response involves moving to technology-augmented logistics, along with an increased use of data, for example, in the shape of connected inventory management. Lastly, we have put in place an agile system of temporary distribution centers for dealing with peaks of demand, as experienced, for example, during the current pandemic either in physical stores closed during the lock down called Dark Stores with Kiehl's in the United States, or by adapting the distribution centers that until then did not process orders from the e-commerce.  

What message would you give to the teams and our partners?

The transformation of the Supply Chain is more than a strategic challenge, it’s a chance for all of us to experience something unique. We have an opportunity to rethink the way we work in order to meet the needs of consumers and adapt to the changes in society. It’s a challenge, but it’s also a genuine human adventure; one that is made possible by the commitment, expertise and enthusiasm of everyone involved in this transformation.     

How does this Transformation Fit with the L'Oréal For the Future 2030 Commitments?

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• Study Protocol
• Open access
• Published: 28 August 2024

ALLin4IPE- an international research study on interprofessional health professions education: a protocol for an ethnographic multiple-case study of practice architectures in sites of students’ interprofessional clinical placements across four universities

• Annika Lindh Falk 1 ,
• Madeleine Abrandt Dahlgren 1 ,
• Johanna Dahlberg 1 ,
• Bente Norbye 2 ,
• Anita Iversen 2 ,
• Kylie J. Mansfield 3 ,
• Eileen McKinlay 4 ,
• Sonya Morgan 4 ,
• Julia Myers 4 &
• Linda Gulliver 4  

BMC Medical Education volume  24 , Article number:  940 ( 2024 ) Cite this article

Metrics details

The global discourse on future health care emphasises that learning to collaborate across professions is crucial to assure patient safety and meet the changing demands of health care. The research on interprofessional education (IPE) is diverse but with gaps in curricula design and how IPE is enacted in practice.

Purpose and aims

This research project will identify. 1) how IPE in clinical placements emerges, evolves, and is enacted by students when embedded in local health care practices, 2) factors critical for the design of IPE for students at clinical placements across the four countries.

A study involving four countries (Sweden, Norway, Australia and New Zealand) using the theory of practice architectures will be undertaken between 2023 and 2027. The project is designed as an international, collaborative multiple-case ethnographic study, using the theoretical framework of practice architectures (TPA). It will include four ethnographic case studies of IPE, one in each country. Data will be collected in the following sequence: (1) participant observation of students during interprofessional placements, (2) interviews with students at clinical placement and stakeholders/professionals, (3) Non-clinical documents may be used to support the analysis, and collection of photos may be use as memory aids for documenting context. An analysis of “sayings, doings and relatings” will address features of the cultural- discursive, material-economic, social-political elements making up the three key dimensions of TPA. Each of the four international cases will be analysed separately. A cross case analysis will be undertaken to establish common learning and critical IPE design elements across the four collaborating universities.

The use of TPA framework and methodology in the analysis of data will make it possible to identify comparable dimensions across the four research sites, enabling core questions to be addressed critical for the design of IPE. The ethnographic field studies will generate detailed descriptions that take account of country-specific cultural and practice contexts. The study will also generate new knowledge as to how IPE can be collaboratively researched.

Peer Review reports

The global discourse on future health care emphasizes interprofessional collaborative capability as being crucial to meet changing demands on health care systems. These demands are the result of aging populations, increasing inequities in health care outcomes, the increasing number of those with complex health conditions and shortage of health care personnel [ 1 , 2 ]. The World Health Organisation (WHO) [ 2 ] states interprofessional education (IPE) “occurs when students from two or more professions learn about , from and with each other to enable effective collaboration and improve health outcomes” (p. 10), signalling that IPE involves interaction between students in learning activities. When the students understand the value of collaborative practice, they are better prepared to become a member of the collaborative practice team and provide better health services. The rationale for IPE, according to WHO [ 2 ] is that health professions should strive to design IPE activities to develop and optimize students’ collaborative competences to prepare them for the above challenges in their future working life [ 2 ], something that is also emphasized in the Winterthur/Doha declaration of Interprofessional. Global 2023 [ 3 ].

Efforts to explore IPE from the international research community are rapidly growing [ 4 ]. Meta-analyses and scoping reviews of IPE initiatives indicate a diverse picture of IPE programmes [ 5 , 6 , 7 ]. Vuurberg et al. [ 8 ], in their review of research studies on IPE between 1970 and 2017, point to a paucity of research regarding the influence of collaborative work on the development of professional interpersonal skills. In recent years it has been argued that there is a potential to offer IPE in clinical placements thus providing authentic learning opportunities for students in the context of complex health care practices [ 9 ]. Interprofessional learning during clinical placements is a step forward to develop and strengthen students’ interprofessional competencies, professional identity, and confidence [ 10 , 11 ].

Several reviews regarding students’ perceptions about IPE in clinical placements mostly report positive experiences, e.g., increased communication skills and increased knowledge of each other’s roles [ 12 , 13 , 14 ]. Results also indicate increased abilities with regard to working within a team and improved communication [e.g., 15 – 16 ]. Longer periods of IPE activities seem to strengthen students’ professional identity formation and overcome traditional hierarchical prejudices that can exist in interprofessional teams [e.g., 17 – 18 ]. On the other hand, it has also been suggested [ 19 ] that the lack of attention to power and conflict in the IPE literature might indicate a neglect of the impact of organizational, structural and institutional issues; and thereby might veil the very problems that IPE attempts to solve.

Published examples of IPE activities in clinical placements have covered a wide range of types of activities as well as numbers of hours and days. Initiatives have been developed that extend over a few hours or a day. Students taking responsibility for a team round in clinical placement [ 20 ] or structured interprofessional workshops about falls prevention [ 21 ], are both examples of formal activities arranged during clinical placement periods. A workplace-driven, informal, arrangement where students on uni-professional clinical placement were engaged in interprofessional teamwork for one day [ 22 ] is another example. Interprofessional activities where students practice together for a longer period have been developed and implemented during the past 25 years. Interprofessional training wards where students work together, often for a period of around two weeks, with the overall responsibility for patients’ care, have been a successful activity developed worldwide [ 23 , 24 , 25 ]. The heterogeneity of activities, educational approaches, and outcome measures, makes it difficult to compare between programmes, both at national and international levels [ 26 , 27 , 28 , 29 , 30 ]. To overcome this, the importance of international collaborative efforts to research interprofessional education practices has been emphasized [ 31 ] but to date, such collaborations are scarce. In particular, there is a need for theory-based research and observational methods to discover and understand the basis of interprofessional actions and interactions [ 7 , 32 ]. Moreover, multiple site studies are needed to inform IPE educational design, since the heterogeneity of learning activities and practices varies with the different health care systems. Visser, et al. [ 33 ] in their systematic review, described barriers and enablers of IPE at an individual level but also at a process/curricular and cultural/organizational level of the educational programmes, while Pullon et al. [ 34 ] discussed the importance of paying attention to both individual and contextual factors for sustainable collaborative practice. This indicates a need for research approaches that allow broader perspectives considering not only the experiences of the individual, but also those of the local contexts where IPE is occurring. Recent theories on research on professional learning emphasize the importance of considering the complexity and dynamics of the practices and contexts, i.e., the social and material conditions under which the learning takes place [ 35 , 36 , 37 ]. A scoping review highlighted the use of socio-material approaches as a theoretical lens to understand professional learning practices in IPE and interprofessional collaboration (IPC) [ 38 ]. Using a socio-material perspective makes it possible to gain a deeper understanding of how IPE practices emerge within a clinical setting, and furthermore, to develop an understanding of complex situations such as power relationships, human resource shortages in health care, patient safety and more.

In this study, the focus is on identifying how interprofessional collaboration and learning emerge when embedded in clinical practice placements designed for such purposes. The study is designed as an international, collaborative multiple-case ethnographic study. It will involve four sites of health care clinical practice situated locally in Sweden, Norway, Australia, and New Zealand. The multiple case study ethnographic research design [ 39 ] will be used in combination with Kemmis’ theory of practice architectures (TPA) [ 40 ]. This approach will make it possible to identify similarities and differences across the four countries and different sites of IPE.

Context of study

Each country has endorsed the WHO’s global call for Interprofessional Education and Collaborative Practice (IPECP) in different ways, which has been influenced by their national and local health care organization [ 2 ]. The local experience of teaching IPE, how the learning experience is designed, and for how long the students have an IPE clinical placement, varies between the four universities. Linköping University (Sweden) has long-standing experience of an IPE-curriculum including all health education programmes. UiT The Arctic University of Norway has a long history of IPE and builds on selected interprofessional learning activities including 13 health – and social programmes at the most. The University of Otago (New Zealand) has centrally organized IPE with a staged implementation strategy for all health and social services students to undertake IPE learning activities, while the University of Wollongong (Australia) is at an early phase of developing and implementing IPE across a variety of health and social programmes. The different contexts and establishment of IPE at the four sites make up a natural variation suitable for multiple case study research [ 39 ]. A summary of key contextual issues provides a background to each country (Table  1 ).

Theoretical framework – theory of practice architecture (TPA)

We will use a theoretical framework based on Kemmis’ TPA [ 36 , 40 ] (see Fig.  1 ). The TPA is increasingly being used to understand professional practice and the potential to learn in new ways. [ 36 , 37 , 40 ]. The theoretical framework uses the three recognized practice architecture dimensions of cultural-discursive, material-economic and social-political, along with their associated elements. The cultural-discursive dimension includes the interactions, discourses, and words (‘sayings’) which make the professional practice understandable; this reveals what to say and think in or about a practice, and what it means. The material-economic dimension enables and constrains how people can act and interact in physical and material space (‘doings’); this reveals the different types of activities and work performed by the professionals within a physical environment and the way these ‘doings’ influence others in the same practice. The social-political dimension describes the relationships that form between individuals and groups (‘relatings’); this reveals how relationships between certain arrangements of professionals develop, their roles, and whether and how relations continue to exist or not [ 44 ]. The emphasis is therefore on the relationships between material arrangements and human actions and what these produce [ 37 ], and that these relationships are more, or less likely to happen, in certain circumstances [ 45 ].

Kemmis´ theory of practice architectures (TPA) [ 40 ] p.97. (with permission from the author)

According to TPA, IPE in clinical placements can be viewed as an organized set of actions and interactions embedded in a professional practice. This means that both human and non-human factors are considered. The focus of the study is the students’ sayings, doings and relatings with fellow students, patients, supervisors, and staff, in the complex dynamic and relational dimensions of practice, i.e. the social and material conditions under which the clinical placement or learning activity is arranged.

The aims of this research project are to identify:

how IPE in clinical placements emerges, evolves, and is enacted by students when embedded in local health care practices,

factors critical for the design of IPE for students at clinical placements across the four countries.

Four research questions (RQ) will be explored:

How do interprofessional clinical placements enable students collaborative learning activities? RQ2. How do students’ sayings, doings and relatings in practice shape interprofessional collaboration and learning?

What challenges do interprofessional clinical practice placements bring to established health care practices?

What lessons from the case studies can inform the global discourse on interprofessional educational practice?

Case study site selection

Each case study site has been purposively selected within each country and across the four countries (see Table  2 ). Purposive selection has been used to ensure maximal variation [ 46 ].

Data collection

Methodology.

Four case studies will be undertaken, one each by the local research groups based in Sweden, Norway, Australia, and New Zealand and using a common ethnographic methodology.

An ethnographic approach focuses on understanding the social processes and cultures of different contexts [ 47 ], and usually comprises a range of qualitative methods. It is recognized as a suitable research method for acquiring knowledge about how practices are arranged and interrelated within naturally occurring physical and social environments, and about the contexts in which activities and knowledge-sharing can take place [ 45 , 48 ].

The initial site visits by each respective country’s local research team will take place in late 2023 and early 2024. At each case site the researcher(s), all connected to health profession education, will use the case study observational research (CSOR) method where non-participant observation guides data collection. In the CSOR method, the direct observations of participants’ behaviours and interactions are given priority and precedence over self-reported forms of data collection, and collection of non-observational data is informed by the analysis of the observational data to enable further investigation of observations [ 49 , 50 ].

Direct observation allows the researcher to see what is occurring rather than having participants describe what they do through interviews. Observations of students will follow the naturally occurring rhythm of interprofessional activities during the day. Examples of such activities are the students planning together their daily work, encounters with patients, deliberations following their work on what seems to be proper treatment and advice for the patient in question, students interactions with staff and supervisors, and their daily reflections on how they have been working together and what they have learned. Each case site is different, and the IPE learning activities is of different length and with different learning outcomes. In each case site, researchers will act as observers of interprofessional students in action and write detailed fieldnotes or record audio memos on the interactions and their context. Field notes will also incorporate the researcher’s reflections “including feelings, actions and responses to the situation” [ 39 ]. Brief informal conversations with students may be conducted during or immediately after the observations if clarity is needed about what has been observed, and these will be recorded in the field notes [ 47 ]. Non-clinical documents may be used to support the analysis, and photographs may be collected for documenting context and to aid recall. These comprehensive observations will facilitate the systematic collection of data while still acknowledging the influence and interpretations of the researcher in the data collection process. The CSOR method will make it possible to gain access to observed actions, interactions and discussions that take place between students (sayings, doings and relatings), and between students and patients, staff, and others.

In each case, the observational data and field notes (and if needed non-clinical documentation and/or photographs for context) will be immediately circulated to the local research team and reflexive feedback provided for inclusion in the analysis. Following this rapid analysis of observational data and guided by what further data is needed or needing to be corroborated, formal interviews will be booked as soon as possible with students, patients, clinical tutors, IPE teachers and others, Formal interviews (audio recorded) will be guided by a template of core questions developed by the research project team. This common template will be augmented by other questions informed by each initial case analysis. Data will be transcribed either selectively or fully; English language translation will occur where data are being analysed for comparative analysis.

Theoretical approach

Data analysis will use TPA [ 40 ] including an analysis “tool kit” [ 51 ]. The tool kit is a theory and method package to investigate practices by the systematic interpretation of the case study data. A “zooming in – zooming out” methodological approach [ 51 ], will make visible details in a specific local practice; “zooming in” allows getting close to the practices being observed (to answer RQ1 and RQ2) and then “zooming out” allows the researcher to expand their scope and look for connections between different practices (RQ3 and RQ4). The connections between practices in the research study will be identified through focusing on the three dimensions of practice architectures: the cultural-discursive, material-economic, and social-political. The agreed tool kit approach will include a layered, purposeful constant comparative analysis [ 52 ], comprising three phases of individual and collaborative activities, using English as the common language. First the systematic collection and analysis of observations and field notes of those observations and other qualitative data by each local research team, will be guided by the theoretical perspective on how students interact in relation to social and material arrangements. Second, the data in each of the four case study sites will be analysed by each local research team and verified locally and collectively; this will lead to site-specific findings. Third, comparisons will be made between the four different sites by cross-checking and developing and refining the interpretations of all the data.

Practical approach

Each country will follow the data collection and analysis process outlined in the methods for their case site and each case site will be analysed separately. Each local research team will have regular meetings to ensure that a reflexive, but uniform approach is undertaken as data is collected. These meetings will also include workshops for collaborative data analysis. Monthly meetings will also be held between the four countries’ project research teams as case data collection and analysis progresses and a similar reflexive process used. This will ensure the analyses of each case follows the same process and will provide assurance of mutual understanding across sites. To enable this, anonymized observational data (and fieldnotes), interview data and photographic or document extracts will be shared, analysed and reviewed in workshops. Following completion of each case study in the four different countries, a cross-case process [ 39 ] will be undertaken. Each local research teams will first have undertaken the primary analysis, combining data from fieldnotes and interview transcript generating preliminary themes to identify the sayings, doings and relatings are emerging and connected in the efforts of collaborate around the patient. As the findings are first collated, observed aspects from students’ sayings, doings and relatings, projects and dispositions will be revealed. As a second layer of analysis, the findings will analytically be connected to practice architectures, such as the cultural-discursive, the material-economic and the socio-political arrangements. The use of a common scheme for how to document the analysis is important for comparative reasons and indicate points for shared analyses across the research teams to consider the respective results, identify similarities and differences across the four sites, and explore any learning principles that might apply to IPE internationally. It is intended for each country to use the same processes to anonymize, catalogue and code the transcribed data. The research agreement also includes a process to enable sharing of selected portions of data and coding software databases using password-protected systems [ 53 ].

Ethical approval and consent

The research group in each country will be responsible for (1) seeking ethical approval for their respective case, (2) gaining consent from each local site to undertake the respective case study, (3) establishing rules for storage of the data. The following countries have received ethical approval to proceed: Sweden (Dnr 2023-02277-01), Norway (No.889163), New Zealand (No. H23/035), Australia (underway).

Establishing trustworthiness

The following processes and definitions proposed by Korstjens and Moser [ 54 ] based on Lincoln and Guba [ 55 ] will be used to ensure trustworthiness in the implementation of this study (Table  3 ).

A timeline for the research project has been established (Table  4 ).

This research project is innovative as it takes an international approach to a globally identified educational challenge regarding methods to design and implement IPE in clinical practice settings. The approach, using case studies in four different countries, will explicitly acknowledge that educational phenomena and learning are contextually bound and situated and that although each country involved is different, common learning can be gained.

It is hoped that the four case studies will lead to new understanding and conceptualization of how IPE can be arranged within and across diverse contexts, languages, and local conditions. Furthermore, the cases may establish some of the challenges interprofessional clinical placements for students may bring to existing or established health care practices.

It is recognized however that while each country’s case will lead to new understanding for that country, it may be challenging to establish cross country learning as the context of each may be very different. Although English language will be adopted for communication, there may be subtle differences in how language is used and understood between English and non-English speaking countries, as well as between English speaking countries.

Taking account of local context as well as developing joint findings will be a challenge. The TPA will give opportunities to identify and analyse how students´ interprofessional clinical activities are embedded in the complex practice of routine health care at a local level within each country, and between countries. The theory will make it possible to capture how the students act in practice and how they relate to each other in clinical placements. It is hoped it will also show how clinical and interprofessional practices are influenced through the three different dimensions (cultural-discursive, material-economic, and social-political) and if these may construct, enable, or constrain practice work and knowledge-sharing. Possible examples may include: (1) the influence of a discipline’s language or discourse; the way of speaking that forms the framework for understanding themselves and others, (2) the arrangement of a health care setting; the way the environment influences where students can meet and work together (e.g. patient care rooms, rooms used for ward rounds and corridors), and (3) the development of relationships; the way social norms and political influences impact on relationships between different disciplines and groups [ 40 , 45 ]. It is possible when the analysis progresses that the three dimensions referred to above may show nuanced differences between countries which previously have been difficult to articulate and account for.

Undertaking this international collaborative research is important for IPE research going forward. International collaborative research projects in IPE are rare but have been recommended for the consolidation and growth of the IPE research knowledge base [ 31 ].

The design of IPE in clinical placements should be informed by evidence and best practice. This includes using theoretical approaches which can be replicated or further developed, such as the TPA.

This research will advance a model of IPE based on TPA. It will provide new understanding and conceptualization of how IPE can be arranged across diverse contexts and local conditions, but with a common aim to provide collaborative practice-ready graduates able to respond to the increasing healthcare demands of the future.

Therefore, the broader impact of the proposed study is expected to contribute to: (1) the local and international educational IPE community regarding design of IPE in clinical practice, and (2) the international IPE research community regarding how IPE in practice can be collaboratively researched.

Data availability

Selected data will be reported in the Results section but will not be available as datasets.

Abbreviations

Case Study Observational Research

Interprofessional Education

Interprofessional Education and Collaborative Practice

Interprofessional Collaboration

Theory of Practice Architectures

World Health Organisation

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Acknowledgements

The research team gratefully acknowledge the contribution of the advisor: Nick Hopwood, Professor of Professional Learning, University of Technology, Sydney, Australia.

Open access funding provided by Linköping University. This study is funded by the Swedish Research Council: 2022–03210. The funder had no role in the study design, collection, analysis and interpretation of the data; writing of the protocol, or in the decision to submit the paper for publication.

Open access funding provided by Linköping University.

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Contributions

ALF, MAD, JD, BN, AI, KM, EM & LG contributed to the conception and design of the overall study. ALF is the overall Principal investigator (PI) and PI of the Swedish case study; AI is the PI of the Norwegian case study, KM is the PI of the Australian case study, EM is the PI of the New Zealand case study. ALF, MAD & JD developed the analysis plan. JD drafted the initial protocol. ALF, MAD, JD, BN, AI, KM, EM, LG, SM & JM revised the protocol critically for important intellectual content and read and approved the final version of the manuscript to be published.

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Correspondence to Annika Lindh Falk .

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Ethical approval.

Sweden: Approved by Swedish Ethical Review Authority. Dnr 2023-02277-01. Each participant will be asked to give signed consent to take part in the case study.

Norway: Approved by Norwegian Agency for Shared Services in Education and Research, reference number: 889163. Each participant will be asked to give signed consent to take part in the case study.

Australia: Ethical approval is underway.

New Zealand: Approved by the University of Otago Ethics Committee reference number H23/035. Each participant will be asked to give signed consent to take part in the case study.

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Lindh Falk, A., Abrandt Dahlgren, M., Dahlberg, J. et al. ALLin4IPE- an international research study on interprofessional health professions education: a protocol for an ethnographic multiple-case study of practice architectures in sites of students’ interprofessional clinical placements across four universities. BMC Med Educ 24 , 940 (2024). https://doi.org/10.1186/s12909-024-05902-4

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Received : 28 November 2023

Accepted : 13 August 2024

Published : 28 August 2024

DOI : https://doi.org/10.1186/s12909-024-05902-4

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• Clinical placement
• Ethnographic field studies
• Health professions education
• International multiple case study
• Interprofessional education
• Interprofessional learning
• Participatory observations
• Practice architectures
• Practice theory

BMC Medical Education

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