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Report | Intelligent Investment

India Market Monitor Q1 2024

April 26, 2024 5 Minute Read

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India's economy continues to grow at the fastest pace among all major economies. Inflation has come down for almost all major goods and services except for food items. Private consumption is expected to pick up as inflation eases in the coming months. Further decline in the Consumer Price Index (CPI) would strengthen the Reserve Bank of India’s (RBI) confidence to initiate a measured easing of key policy rates and reserve ratios. The government's fiscal consolidation roadmap, coupled with the central bank's cautious monetary policy, has established a strong footing for continued economic expansion.

With this backdrop, here is a review of the key trends witnessed in the real estate sector in Q1 2024:

-         Office: India's o­ffice leasing activity exhibited stability in the review quarter, mirroring trends observed at the outset of preceding years. The space take-up was led by occupiers’ expansionary initiatives across cities.

-         Industrial & Logistics (I&L): The I&L sector witnessed an uptick in leasing activity on a quarterly basis in Q1 2024. Despite limited completions during the quarter, supply addition is expected to pick up pace as several prominent projects backed by institutional funds are lined up for completion in the upcoming quarters.

-         Retail: Leasing activity witnessed a slowdown due to supply constraints during Q1 2024. However, space take-up is expected to strengthen in the coming quarters on the back of new quality supply addition and a healthy mix of primary and secondary leasing.

-         Residential: Tailwinds from the preceding year continued buoyant residential sales as around 85,000 units were sold in Q1 2024, registering an 8% Y-o-Y rise. The supply of new housing units remained robust as well, with developers launching approximately 80,000 units during the quarter, at a marginal decline of about 2% Y-o-Y.

-         Investments: Investment activity witnessed an uptick in Q1 2024; sustained capital inflows are expected during the year from both traditional real estate segments and emerging sectors. However, caution still prevails amongst investors which may lead to some lag in deal closures.

To delve deeper into our analysis of the real estate landscape in India, please click on the download button.

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India PESTEL Analysis

This report covers India's PESTEL (political, economic, social, technological, environmental and legal) analysis.

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This market research report covers SWOT (strengths, weaknesses, opportunities and threats) analysis for India.

India Risk Analysis

This market research report covers current and future business risk analysis for India along with macroeconomic factor analysis.

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INDIA STUDY

INDIA: PUSHING THE RIGHT LEVERS

With consistently high rates of economic growth and enormous potential, the Indian economy has truly taken global centre-stage. India’s stupendous rise on the global stage is being driven by a slew of factors - strong institutional infrastructure, favourable demographic profile, skilled workforce, an emerging middle class, a dynamic entrepreneurial culture, rising productivity, a resilient private sector, rapid technological advancement, etc.

In the past few years, a strong reform driven approach by the Government of India has further bolstered economic progress. The government has taken several key initiatives to enhance Ease of Doing Business including Make in India (to boost investment) Merchandise Exports from India and Services Exports from India schemes (to promote exports), Government e-Marketplace to boost procurement. Introduction of the landmark Goods & Services Tax promises a transformational impact in economic growth. Startup India has adopted an institutionalised approach to promoting new enterprise in collaboration with all stakeholders, and this promises to play a disruptive role across sectors of the economy in the coming years. Meanwhile, the country is making great strides as an investment destination as well as a prominent exporter across a number of sectors, including automotive, IT, engineering, food processing, chemicals, renewable energy, pharma and healthcare, services, telecom, textiles, etc.

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2024 India Market Outlook

April 17, 2024 25 Minute Read

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As we embark on a new fiscal year, we at CBRE research acknowledge that despite impediments and global headwinds, the Indian real estate sector has been on a solid growth trajectory, a testament to its inherent strength and strong fundamentals. This resilience positions the sector to navigate the macroeconomic headwinds and emerge with continued strength in 2024-25. Our annual feature, the India Market Outlook , attempts to delve into the intricacies of the current market landscape and unveil the projected course of the real estate sector in the upcoming quarters.

Our key projections for 2024: 

• Economy - India's strong economic fundamentals, characterised by a narrowing current account deficit, record foreign exchange reserves, and a sound fiscal position, present a favourable environment for real estate growth.
• Office - India’s office sector activity is anticipated to remain upbeat in the upcoming quarters as occupiers continue prioritising quality space for growth, potentially fuelled by a return-to-office trend. The demand pie is also diversifying as it proliferates beyond the traditional tech sector and tier-I cities while GCCs continue with their expansion spree.
• Industrial & Logistics - The I&L sector demand is expected to witness another strong year, building on last year’s robust performance. Occupier strategies will be key in shaping demand trends; continued preference for adopting ‘multipolar’ supply-chain strategies will mean that absorption is likely to be led by 3PL and E&M firms.
• Retail - The sector is poised for further growth in the coming year, with both retailers and consumers expressing cautious optimism. While tier-I cities will continue to remain the frontiers of growth, several tier-II markets will likely emerge as attractive destinations riding on the strong wave of rising consumerism, the popularity of spiritual tourism, and an expanding hospitality sector.
• Residential - While 2023 was an all-time peak for the sector, we expect the upcoming quarters will build upon the momentum; noticeable activity is expected across high-end and luxury categories as larger spaces with adequate support infrastructure come into greater focus. Infrastructure will likely play a pivotal role in the sector’s growth trajectory as we expect newer nodes of development around the mega infrastructure projects across key cities.
• Investment - We anticipate investment activity to pick pace, especially during the second half of 2024, as the global economic situation is set to improve, with significant dry powder available with investors on account of the hectic exit activity witnessed in 2023. While core sectors such as development sites, office, and I&L will continue to find favour with investors, we expect sectors such as hospitality, healthcare, and data centres, amongst others, to aid investors in diversifying their portfolio.
• India's data centre (DC) market, backed by multiple government initiatives, continues to thrive on digital transformation, surging internet use, and AI adoption.
• The rise of hybrid work models, the need for lease flexibility, and work culture shifts fuel the transformation towards flexible spaces; start-ups, SMEs, and large corporations add to the demand diversification.
• India’s economic resilience, thriving spiritual tourism and leisure segments, and the government’s infrastructure focus are likely to keep the hospitality sector buoyant in the upcoming quarters.
• The healthcare sector has come into sharper focus post the pandemic, driven by increasing health awareness, improved access to health insurance, and a burgeoning middle class with rising income levels, amidst increasing government spending on healthcare.
• Life sciences firms’ office space demand is projected to rise, with build-to-suit labs and investor-occupier partnerships expectedly gaining prominence; new supply will likely maintain its growth trajectory.

To delve deeper into our projections, click on the download button.

Home • Knowledge hub • The Future of Market Research in India.

The Future of Market Research in India.

The market research industry in India is thriving, but it is not without its’ own challenges and complexities.

Size of the market research industry in india.

According to Statista, the size of the market research industry globally is around US$74 billion, with more than half (US$47 billion) coming from within the U.S. At roughly Rs.1500 crore or US$15 billion (2017-18), the Market Research industry in India may be smaller in comparison. Still, it is the fastest-growing market globally, growing by an average of 10 per cent per year, compared to the industry’s global growth of just over 2 per cent in recent years. Most of India’s market research comes from overseas brands.

What makes India a favourable outsourcing destination for Market Research firms?

The overseas demand is mainly due to the enormous cost advantages of conducting market research in India. The processing of data is about 50% cheaper in India than in developed nations. Therefore, the outsourcing business is doubling in value every year.

The rising middle class comprises young people who are very familiar with U.S. brands. India has the second-largest population of English speakers globally, coupled with a relatively stable political backdrop. These factors make India an attractive country for international companies.

India has also developed a pool of trained market research professionals who can provide companies with superior study methodologies, data processing, analysis, and reporting, making India an attractive outsourcing destination. 

What are the high-growth sectors in Market Research in India?

India is evolving into a ‘Service Economy’ with telecom, retail, and financial services as the high-growth market research sectors. Marketing research in India has been focused more on fast-moving consumer goods (FMCG). Besides these, India’s most significant growth area for the market research industry is the media measurement business, followed by the auto, telecom, healthcare sectors, durable goods industries, and the public sector. Market research is mainly focused on customer insights and satisfaction in all industry sectors. 

What are the challenges of conducting Market Research in India?

India faces unique, complex challenges because it can be viewed more as a continent than a country. This is because of many diverse cultures, customs, behaviour, languages, and even regional dialects. 

In India, one size does not fit all. Researchers need to understand the cultural nuances peculiar to different parts of the country when designing surveys and studies and selecting local markets. 

To obtain data for nationwide studies, market research firms in India have to target multiple cities, each with its language and cultural nuances. While Indian market researchers understand and know how to work within the complexities, it becomes challenging to warrant the high costs of conducting national studies to clients. 

On the plus side, this has helped Indian researchers attain higher standards of conducting studies. However, it is also true that it is difficult to attract high-quality research talent in India due to relatively lower salaries. While Indian companies understand the importance of Market Research and use it effectively, they are amongst the most demanding but lowest paying countries for market research.

One of the biggest challenges is the size of the country. In the past, with fewer households having access to phones, it was challenging to conduct market research. In 1997, less than one percent of the population had access to a telephone, and with low literacy rates, telephone and mail surveys were non-existent. However, in recent years, technology has lifted many barriers to market research in India.  

India’s digital journey has been remarkable. The number of internet users grew from 0.62 million in 2010 to 843.06 million in 2021 (the second-largest in the world). Estimates suggest that this figure would reach over 1.5 billion by 2040, and Smartphone usage far surpasses desktop and laptop usage. Today, smartphones are present in 84% of households. (Source: Statista)

These developments are a massive advantage in a country the size of India because the cost savings from using the internet or phone over face-to-face interactions are enormous. The rise in social media usage has also immensely helped the growth of market research in India. 

Face-to-face research was dominant before the pandemic; however, the first wave of COVID-19 pandemic and the lockdown helped speed up digitization, making it easier to use technology and social media for research studies.

What is the state of market research in Rural India?

Nearly 70% of India’s population lives in rural areas, and the rural market has been growing five times as much as the urban market. However, doing market research in the rural areas of India remains cost-prohibitive due to the size of the country and its hugely diverse population. Additionally, largely rural population groups have not seen the technological breakthroughs and are beyond reach in many ways. 

During the pandemic, there has been an upsurge in digitizing rural India. The government has been pushing the adoption of digital technology in rural areas for many years now, but during the lockdown, it gained momentum. 

During the first pandemic wave, many jobless migrant workers had to go back to their villages from the cities, which triggered a rise in rural digitization. 

Still, market research firms face many challenges when it comes to the evolving, post-pandemic rural population. Furthermore, the complexities of hyper localization in languages, dialects, and traditions are even more pronounced in rural areas than urban centres. 

How did the sudden spike in mobile internet penetration further help the growth of the market research industry in India?

The availability of cheap smartphones in India since 2010 laid the foundation for digital literacy and adoption. Furthermore, the Indian government understood the importance of investments in its telecommunications sector and further deregulated the industry. 

In 2016, Reliance Jio disrupted the Indian telecommunications market by offering cheap 4G, high-speed data plans with free voice calling. This competitive data pricing pushed other telecom providers to drive down their pricing and led to a cumulative growth in affordable mobile internet accessibility amongst the Indian masses. 

What challenges do Indian Market Research companies (in particular) face?

In India, market research firms deal with the most demanding but lowest-paying clients in the industry. This makes it very difficult to attract top talent of market research professionals as the salaries are relatively lower. Industry attrition in Indian market research firms is high at about 30%, and people leave due to low salaries. 

The Future of Market Research In India

The growth of Market Research in India is clearly on the rise and shows no signs of stopping, despite the challenges. The market research industry in India is over three decades old. In recent years, there has been a rapid rise in the number of Indian Market Research firms and the interest of U.S. and European firms in outsourcing market research work to India. Companies in developed nations have 40-60% cost savings when they outsource market research to India. 

Telecommunication disruptions, technological developments, the rising middle class, a young country familiar with International brands, and lower research costs in India have led to growth in the market research industry. 

Market research is critical to building a robust business plan, and while many companies understand this, it is costly and time-consuming to undertake market research. Market research firms are more pressed than ever to deliver accurate insights and solutions to help companies make the right decisions while keeping turnaround times shorter and costs lower. 

Artificial Intelligence (AI), machine learning, and big data are changing how Market Research is carried out.

Organizations use many traditional market research techniques to learn more about their customers. Traditionally, these include interviews, surveys, focus groups , and market reports, which are costly and time-consuming. The Market Research industry in India now has access to and is adopting new technologies to collect, analyze, and present data faster yet accurately. 

Indian market researchers are using social media, advanced analytics, and data collection. 

New developments like Artificial Intelligence, machine learning, and ‘ big data ‘ offer a viable solution. This also means expanding the skill set of the researchers so they can effectively employ these market research methodologies for streamlining and automating data collection and analysis. AI can also scan market data in any language, which can be invaluable in a multilingual country like India. 

The rapid rise in the number of Indian Market Research firms and the growing demand from international agencies in outsourcing to India show promising potential for the future growth of Market Research in India.

Although many challenges lay ahead, there will always be a need for high-quality, flexible market researchers. While technology and automation may be invading the market researcher’s territory, you still need people to uncover data and insights. The best market research teams of the future will combine techies and problem solvers, who will use technology to streamline and speed up their studies. A good quality, accurate, fast, and lower-cost research workforce will ensure India’s future growth as a market research provider to the western world. 

With the growing global demand for cost-effective and high-quality market research, the rising trust in Indian researchers, and the value of the Indian market, the future of market research in India looks promising.

Selecting an Indian Market Research Agency 

With many providers to choose from, appointing an agency for your next market research project that understands your unique research needs is crucial. If you are looking to conduct market research, selecting an agency with national expertise is a must. 

At Kadence International, we have offices in 10 countries, including India. Our office in India is recognized as one of the leading market research companies in the country.

With a Head Office in New Delhi, our diverse team has hundreds of years of collective market research expertise and speaks 12 different dialects.

We would welcome the chance to discuss your next market research project. Learn more about our Indian Office  here  or submit your market research project  here .

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Once we are ready with our questionnaire, we begin with our process of data collection through various means, then be it interviews, surveys, or telephonic interviews.

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Top 20 Most Promising Market Research Companies in India 2023

Market research plays a crucial role in the success of any business. It helps companies understand their customers’ needs, preferences, and behaviour, enabling them to create better products and services. In India, the market research industry is growing rapidly , with many promising companies offering high-quality services.

In this article, we will explore the top 20 most promising market research companies in India for 2023. These companies have established a reputation for delivering accurate and actionable insights to help businesses make informed decisions.

The companies on our list offer a range of research services, including market research, competitive analysis, consulting, and more. They cater to clients from various industries, including healthcare, technology, energy, and consumer goods.

The market research companies on our list use the latest technologies and tools to collect and analyze data. They use a combination of primary and secondary research methods to gather data and provide insights. They also use advanced analytics to provide deep insights into customer behavior and market trends.

These companies have a team of experienced researchers, analysts, and consultants who provide deep insights and accurate market intelligence to businesses. Their research reports are known for their comprehensive coverage, accuracy, reliability, and actionable insights. These companies help businesses stay ahead of the competition by providing timely and relevant information.

Nielsen India is one of the top market research companies in India, offering insights and analytics across various sectors such as media, consumer packaged goods, retail, and more. With a focus on providing data-driven solutions to its clients, Nielsen India is known for its expertise in market research, analytics, and measurement.

The company offers a range of services such as audience measurement, brand tracking, consumer insights, and media planning. Nielsen India leverages its global expertise and local market knowledge to deliver high-quality insights to its clients. The company’s data-driven approach and emphasis on delivering actionable insights make it a top choice for businesses in India.

2. Ipsos India

Ipsos India is a leading global market research company with a strong presence in India. The company provides a range of services such as market research, customer satisfaction surveys, brand tracking, and more. Ipsos India leverages its global network of experts and its local market knowledge to provide customized solutions to its clients.

The company is known for its innovative research methods and technologies that deliver accurate insights to its clients. Ipsos India has a strong reputation for delivering high-quality insights that drive business growth, making it a promising market research company in India.

3. Kantar IMRB

Kantar IMRB is a prominent market research company in India, offering insights and analytics across various sectors such as consumer goods, retail, media, and more. The company has a vast network of experts and professionals who provide customized research solutions to its clients.

Kantar IMRB’s services include brand tracking, customer satisfaction surveys, market forecasting, and more. The company’s focus on delivering actionable insights to its clients makes it a top choice for businesses in India. Kantar IMRB’s innovative research methods and use of advanced technologies such as artificial intelligence and machine learning make it a promising market research company in India.

4. International Data Corporation (IDC) India

IDC India’s services include market sizing and forecasting, competitive analysis, and custom research. The company’s expertise in the technology sector and its data-driven approach make it a top choice for businesses looking to invest in new technology solutions.

IDC India’s focus on emerging technology trends such as artificial intelligence, blockchain, and 5G networks makes it a promising market research company in India.

5 . Kantar Millward Brown

Kantar Millward Brown is a global market research company with a strong presence in India. The company provides a range of services such as brand tracking, advertising research, consumer insights, and media planning. With a focus on delivering actionable insights, Kantar Millward Brown is known for its expertise in consumer behaviour and advertising effectiveness.

The company leverages its global network of experts and its local market knowledge to provide customized solutions to its clients. Kantar Millward Brown’s innovative research methods and use of advanced technologies such as artificial intelligence and machine learning make it a promising market research company in India.

6. RNB Research

RNB Research is a leading market research company in India, offering customized solutions across various sectors such as healthcare, education, and consumer goods.

The company provides a range of services such as market research, customer satisfaction surveys, and online data collection. With a focus on delivering high-quality insights, RNB Research uses a combination of quantitative and qualitative research methods to provide accurate and reliable data to its clients. The company’s expertise in research design, data collection, and analysis makes it a promising market research company in India.

7. Majestic MRSS

With a focus on delivering actionable insights, Majestic MRSS uses a combination of traditional and innovative research methods to provide customized solutions to its clients. The company’s expertise in data analytics and its use of advanced technologies such as artificial intelligence and machine learning make it a promising market research company in India.

8. Bare International

Bare International is a global market research company with a strong presence in India. The company provides a range of services such as mystery shopping, customer satisfaction surveys, and market research. With a focus on delivering actionable insights, Bare International helps businesses measure and improve customer experiences.

The company’s innovative research methods and use of advanced technologies such as artificial intelligence and machine learning make it a promising market research company in India. Bare International’s emphasis on measuring customer experiences and its expertise in the retail and hospitality sectors make it a top choice for businesses in India.

9. MarketXcel

MarketXcel is a leading market research company in India that specializes in providing customized solutions to its clients. The company offers a wide range of services such as customer satisfaction surveys, brand tracking, and product testing.

MarketXcel’s innovative research methods, including online and mobile surveys, make it a promising market research company in India. With a focus on delivering actionable insights, the company’s expertise in data analytics and its use of advanced technologies such as artificial intelligence and machine learning make it a top choice for businesses in India.

10. Stitch Marketing Research

Stitch Marketing Research is a market research company in India that specializes in providing insights and analytics across various sectors such as healthcare, automotive, and consumer goods. The company offers a range of services such as market research, customer satisfaction surveys, and data analytics.

With a focus on delivering high-quality insights, Stitch Marketing Research uses a combination of quantitative and qualitative research methods to provide accurate and reliable data to its clients. The company’s expertise in research design and analysis, combined with its use of innovative research methods, makes it a promising market research company in India.

11. Antedote

Antedote is a global market research company with a strong presence in India. The company offers a range of services such as brand tracking, advertising research, and consumer insights.

With a focus on delivering actionable insights, Antedote’s innovative research methods, including online and mobile surveys and social media analytics, make it a promising market research company in India. The company’s expertise in consumer behavior and its use of advanced technologies such as artificial intelligence and machine learning make it a top choice for businesses in India.

Bixa is a market research company in India that specializes in providing insights and analytics across various sectors such as healthcare, education, and finance. The company offers a range of services such as market research, customer satisfaction surveys, and data analytics.

With a focus on delivering high-quality insights, Bixa uses a combination of traditional and innovative research methods to provide customized solutions to its clients. The company’s expertise in research design and its use of advanced technologies such as artificial intelligence and machine learning make it a promising market research company in India.

13. 9series Inc:

Established in 2007, the company has worked with numerous clients globally and has established a reputation for delivering high-quality services. The company has a team of experienced analysts, data scientists, and market research experts who provide deep insights and actionable recommendations to help businesses make informed decisions.

The company’s services include market research, competitive analysis, customer research, product research, and pricing research. Its clients come from various industries, including healthcare, education, retail, logistics, and finance. The company’s approach to market research is data-driven, and it uses the latest technologies and tools to collect and analyze data.

14. Future Market Insights:

Future Market Insights is a leading market research firm based in India, with offices in the US and Europe. The company provides research and consulting services to clients across various industries, including healthcare, automotive, consumer goods, and IT. The company’s services include market research, competitive analysis, consumer research, and strategic consulting.

Future Market Insights has a team of experienced analysts who use a combination of primary and secondary research methods to gather data and provide insights. The company’s research reports are known for their accuracy, reliability, and depth of analysis. Its clients include Fortune 500 companies, startups, and government organizations.

15. Clootrack:

The company’s proprietary AI algorithms analyze customer feedback from various sources, such as social media, review websites, and customer support channels, to provide real-time insights. The insights help businesses understand customer sentiment, identify trends, and make informed decisions. Clootrack’s clients come from various industries, including e-commerce, healthcare, and hospitality.

16. Velox Consultants:

Velox Consultants is a boutique market research firm based in Mumbai, India. The company provides research and consulting services to clients across various industries, including healthcare, finance, and technology. Velox Consultants’ services include market research, competitive analysis, customer research, and strategic consulting.

The company’s team of experienced analysts uses a combination of primary and secondary research methods to gather data and provide insights. Velox Consultants’ research reports are known for their accuracy, reliability, and depth of analysis. Its clients include startups, mid-size companies, and Fortune 500 companies.

17. TechSci Research LLC:

TechSci Research LLC is a leading market research and consulting company in India that offers custom research solutions to clients worldwide. Founded in 2010, the company has a team of expert analysts, consultants, and research professionals who provide deep insights and accurate market intelligence to businesses.

TechSci Research LLC’s services include market research, competitive analysis, market entry strategy, and consulting. Its clients come from various industries, including automotive, chemicals, energy, healthcare, and technology. The company’s research reports are known for their comprehensive coverage and accurate market sizing.

The company uses a combination of primary and secondary research methods to collect data and provide insights. It also uses advanced analytical tools and techniques to analyze the data and provide accurate market intelligence to clients. TechSci Research LLC’s research reports help businesses make informed decisions and stay ahead of the competition.

18. User Connect Consultancy:

User Connect Consultancy is a fast-growing market research company based in Delhi, India. The company offers a range of research services, including user research, customer experience research, and market research. Its clients come from various industries, including healthcare, e-commerce, and technology.

User Connect Consultancy uses a combination of qualitative and quantitative research methods to gather data and provide insights. The company’s research reports are known for their accuracy, reliability, and actionable insights. User Connect Consultancy’s services help businesses understand their customers’ needs, preferences, and behavior, enabling them to create better products and services.

The company’s team of experienced researchers and analysts uses the latest research tools and techniques to collect and analyze data. It also uses advanced analytics to provide deep insights into customer behavior and market trends. User Connect Consultancy’s research reports help businesses make informed decisions and stay ahead of the competition.

19. Task Virtual:

Task Virtual is a leading market research and consulting company in India that offers a range of research services, including market research, competitive analysis, and consulting. Founded in 2010, the company has a team of expert analysts, consultants, and research professionals who provide deep insights and accurate market intelligence to businesses.

Task Virtual’s clients come from various industries, including healthcare, energy, automotive, and technology. The company’s research reports are known for their comprehensive coverage and accurate market sizing. Task Virtual uses a combination of primary and secondary research methods to collect data and provide insights.

The company’s team of experienced analysts uses the latest research tools and techniques to collect and analyze data. It also uses advanced analytics to provide deep insights into customer behavior and market trends. Task Virtual’s research reports help businesses make informed decisions and stay ahead of the competition.

20. Statzy Market Research:

Statzy Market Research is a market research and consulting company based in Mumbai, India. The company offers a range of research services, including market research, competitive analysis, and consulting. Its clients come from various industries, including healthcare, technology, and consumer goods.

Statzy Market Research uses a combination of primary and secondary research methods to gather data and provide insights. The company’s research reports are known for their accuracy, reliability, and actionable insights. Statzy Market Research’s services help businesses understand their customers’ needs, preferences, and behavior, enabling them to create better products and services.

The company’s team of experienced researchers and analysts uses the latest research tools and techniques to collect and analyze data. It also uses advanced analytics to provide deep insights into customer behavior and market trends. Statzy Market Research’s research reports help businesses make informed decisions and stay ahead of the competition.

Conclusion:

In conclusion, India’s market research industry is growing rapidly, with many promising companies offering high-quality services. The above-mentioned market research companies have established a reputation for delivering accurate and actionable insights to help businesses make informed decisions.

These companies use the latest technologies and tools to collect and analyze data, providing deep insights into market trends and consumer behavior.

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  Salesforce Research 79 of Marketers in India Are Already Experimenting with or Have Fully Implemented AI into Their Workflows

  Bengaluru, Karnataka, India – Business Wire India • 92% of marketers in India say they have a clear view into marketing’s impact on revenue • Improving Use of Tools and Technologies is Indian Marketers’ No. 1 Priority; while Building/Retaining Trust with Customers is their No. 1 Challenge Salesforce, the global leader in CRM, today released the new State of Marketing report, sharing insights from over 4,800 marketing leaders across 29 countries — including 250 from India. The report covers the latest trends on how marketers are evaluating and implementing AI into their operations; approaching data acquisition, maintenance, and application strategies; and ensuring customer trust and security as vulnerabilities increase. Generative AI may be relatively new, but marketers have been quick to add it to their arsenal. Globally, over half of marketers say they currently use predictive and generative AI — and nearly all marketers plan to use both types within the next 18 months. Key insights from the research include: • Priorities for a new marketing era. Marketers are evolving their practices in a highly competitive landscape. They’re looking to AI — both generative and predictive — to help personalize at scale and boost efficiency. • Implementing / leveraging AI is marketers’ #1 priority on a global scale, as well as their biggest challenge. • Locally, improving use of tools and technologies is India marketers’ No. 1 priority, while building/retaining trust with customers is their No.1 challenge. • Marketers shore up their data foundations. Businesses have long struggled to connect disparate data points to create consistent, personalized experiences across customer journeys. Yet as third-party cookies are depreciated and AI proliferates, that quest is only becoming more critical — and challenging. • 28% of marketers in India are fully satisfied with their ability to unify customer data sources. • 66% of marketers in India have access to real-time data to execute a campaign. 59% need the IT department’s help to do so. • Marketers in India use an average of 9 different tactics to collect data, with customer service data being the most common. • Marketers embrace AI with an eye on trust. Marketers are intent on successfully applying AI in their operations with the right data, but are concerned about security. • 79% of marketers in India are already experimenting with or have fully implemented AI into their workflows. • AI implementation is also a point of differentiation: high performing marketing teams are 3.1x more likely than underperformers to have fully implemented AI within their operations. • The three most popular AI use cases among marketers in India are: Getting performance analytics, generate content, Programmatic advertising and media buying. • Full personalization remains a work in progress. To meet rising customer expectations around personalization, marketers are graduating beyond broad audience segmentations, like location or age, to more specific identifiers like individual preferences or past interactions. There’s also a difference between how the highest- and lowest-performing marketing teams adapt. • High performers in India fully personalize across an average of 6.0 channels, compared with others who fully personalized across 5.0. • Marketers seek unified analytics. There is no shortage of data sources, but putting that data to work is a challenge — especially when it demands a holistic or long-term view of data. • 58% of marketers in India track customer lifetime value (CTV). • 92% of marketers in India say they have a clear view into marketing’s impact on revenue. • Deeper relationships emerge with account-based marketing (ABM) and loyalty programs. Companies are increasingly turning to strategies like ABM and loyalty programs for better acquisition and retention. Yet many of these programs’ information sources remain disjointed, as does the customer experience. • Only 58% of marketers in India say loyalty data is fully integrated across all touchpoints. • 50% of marketers in India say loyalty program functionalities are accessible across all touchpoints. • B2B marketers in India use ABM for customer acquisition, but less than half use it for upselling and cross-selling, 38% and 49%, respectively. Comments on the news: “Today, Data and AI hold the promise of helping marketers reach customers in new, more engaging ways, but they are far from reaching their potential. Eager to make the most of every customer engagement, marketers deploy a wide variety of tactics to collect clues for better audience understanding. Today it is evident, Sales and Marketing can no longer be viewed as just another function, they are the very engines and drivers of growth for any business. As marketers in India are prioritizing AI and Data capabilities, building and retaining customer privacy and trust poses a significant challenge. Insights from the report are valuable to marketers across the country to help them outdo their competition by embracing AI and Data, to drive loyal customers, while mitigating trust, privacy and security challenges,” Nishant Kalra, VP - Digital, Salesforce India. Methodology Salesforce conducted a double-anonymous survey of 4,850 marketers between February 5 to March 12, 2024. Respondents were sourced from 29 countries across North America, Latin America, Asia-Pacific, Europe, and the Middle East. Additional methodology and survey demographic details can be found in the report. Cultural bias impacts country-level survey results. For more information: • Read the newsroom post for more detail and analysis • Download the full State of Marketing report About Salesforce Salesforce empowers companies of every size and industry to connect with their customers in a whole new way through the power of AI + data + CRM. For more information about Salesforce (NYSE: CRM), visit: www.salesforce.com. (Disclaimer: The above press release comes to you under an arrangement with Business Wire India and PTI takes no editorial responsibility for the same.). PTI PWR PWR

  (This story has not been edited by THE WEEK and is auto-generated from PTI)

  

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  TBO Tek Makes Strong Stock Market Debut – India Report

  Bulbul Dhawan , Skift

  May 15th, 2024 at 11:00 PM EDT

  The TBO Tek shares made a strong debut on the Indian stock exchanges. This indicates a positive investor sentiment towards the travel and tourism segment.

  Bulbul Dhawan

  The Skift India Newsletter is your go-to platform for all news related to travel, tourism, airlines, and hospitality in India.

  Travel distribution platform TBO Tek made a strong debut on the Indian stock market on Wednesday. Its shares were listed at 50% premium over its IPO issue price on the Bombay Stock Exchange (BSE) in the morning and at 55% premium on the National Stock Exchange (NSE). 

  The company reached its lowest point within the first hour of trading, but stabilized as the day progressed and closed at a premium of 53% on both exchanges. 

  What we know about TBO’s business: TBO Tek received the regulator’s approval for its IPO three weeks ago. From the prospectus filed with Securities Exchange Board of India (SEBI) , Skift found that the company has two main revenue streams: B2B rates – special rates negotiated with suppliers and then offered to buyers after a markup; and commissions that TBO earns when suppliers set their own prices. 

  The company has six verticals, and has international operations in the Middle East and Europe. 

  Plans post IPO: The company is planning to invest some of the proceeds from the IPO towards strategic acquisitions and investments. TBO management will be undertaking the deployment of funds after taking into account factors such as timing, size, and the nature of acquisitions. 

  “It’s important to always maintain a pipeline. However, acquisitions can be a huge hit and miss, so it’s very hard to say. But we are actively evaluating,” Gaurav Bhatnagar, co-founder and joint managing director of TBO told Skift in an interview.

  A portion of the proceeds will also be used to support the growth of TBO’s overseas operations. 

  IndiGo Planning to Buy 100 Small Planes

  Budget carrier IndiGo is planning to purchase up to 100 small planes and is in discussions with manufacturers including ATR and Embraer, according to a PTI report . This comes after IndiGo placed its first-ever order for widebody aircraft with Airbus last month. 

  The plan is to place an order for 50 aircraft, with the option to buy 50 more, the report cites sources as saying. IndiGo currently operates 45 ATRs in its fleet. 

  The budget airline, which holds the largest market share in India, has been expanding its fleet in order to scale its operations. Last year, IndiGo placed the largest-ever single order in commercial aviation with 500 Airbus aircraft. It is planning to double its capacity over the next few years. 

  Radisson Opens Mandrem Beach Resort in Goa

  Radisson Hotel Group has opened Mandrem Beach Resort, a member of Radisson Individuals Retreats. This marks the group’s sixth property in the coastal state of Goa. With 41 keys, the property furthers Radisson’s strategy to cater to the demand for premium experiences across India’s hidden gems, said area senior vice president for South Asia Nikhil Sharma. 

  The hotel chain currently has more than 165 operating and developing hotels in its portfolio. It has been accelerating its growth in India and signed 21 properties in 2023. The company currently has nine brands in India. 

  It has been strategically focusing on tier-2 and tier-3 cities in the country for its growth, where more than half of its portfolio is located. 

  Cambodia Angkor Air to Begin Direct Flights to India

  Cambodia’s flag carrier Angkor Air is set to commence direct flights between Cambodia and India from June 16. The airline will operate four weekly flights between Delhi and Phnom Penh, a report by WION said. 

  The move is aimed at enhancing the travel opportunities between the two countries, particularly promoting the rich spiritual heritage of Cambodia, the report cited Cambodian Ambassador Kuong Koy as saying. 

  Skift India Report

  The Skift India Report is your go-to newsletter for all news related to travel, tourism, airlines, and hospitality in India.

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  Tags: airlines , aviation industry , aviation news , cambodia , goa tourism , hotels , india , india travel , indigo , indigo airlines , IPOs , online travel agencies , online travel companies , radisson , radisson hotel group , skift india report , stock market , tourism

  Photo credit: Listing of TBO Tek on National Stock Exchange on Wednesday.

  

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  The Top Stocks To Buy Now In June 2024

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  Although recession worries are finally fading, the prevailing stock market outlook for the rest of 2024 isn't all that rosy. Analysts from Morningstar and JP Morgan expect volatility. And David Kostin, chief U.S. equity strategist at Goldman Sachs GS , says the S&P 500 has tapped its growth potential for the year.

  A UBS report shares Kostin's view as a likely outcome, but also outlines factors that could drive the S&P 500 to 5,500 by year end. Those factors include continued earnings growth in tech stocks , ongoing investment in AI and falling interest rates.

  Of those, the Fed's interest rate actions may be the most influential. Rate reductions, however, probably won't happen before September. That leaves investors with uncertainty heading into summer—when stock market returns tend to disappoint.

  For those reasons, this list of best stocks to buy in June is defensive in nature. The stock picks have attractive valuations and competitive advantages that should lower downside risk in turbulent times. Let's dive in.

  The brain trust at Forbes has run the numbers, conducted the research, and done the analysis to come up with some of the best places for you to make money in 2024. Download Forbes' most popular report, 12 Stocks To Buy Now.

  Six Best Stocks To Buy In June 2024

  The table below introduces six value stocks that can help prep your portfolio for uncertain times ahead. All are exchange-traded and available for purchase in a U.S.-based brokerage account .

  Data source: Yahoo Finance.

  1. Alphabet (GOOG)

  Alphabet by the numbers:

  • Share price: $174.11
  • PEG ratio: 0.59
  • P/E ratio: 26.46
  • Price/book ratio: 7.3

  Alphabet Overview

  Alphabet operates the ubiquitous search engine Google GOOG , which generates advertising revenues. The company also runs a cloud-computing service, sells subscriptions and advertising on its video website YouTube and invests in young companies across a range of industries.

  Why GOOG Stock Is A Top Choice

  Google dominates the search engine market, fielding some 90% of global search queries. That leadership position insulates the company from competition and protects its advertising revenues. Alphabet also invests heavily in acquisitions and innovation to drive growth opportunities beyond its core search offering. Cloud computing, autonomous driving and AI are three potential sources of future growth for Alphabet.

  In the first quarter of 2024, Alphabet reported 16% revenue growth versus the prior-year quarter on a constant-currency basis. Revenues from Google advertising, Google subscriptions and Google Cloud all increased from last year's first quarter. Diluted EPS of $1.89 grew 61%.

  Alphabet also recently announced the initiation of its dividend program, with a quarterly payment of $0.20.

  2. Wells Fargo WFC

  Wells Fargo by the numbers:

  • Share price: $61.06
  • PEG ratio: 0.35
  • P/E ratio: 12.74
  • Price/book ratio: 1.3

  Wells Fargo Overview

  Wells Fargo is a financial services company. Key services include consumer and commercial banking, residential mortgages, investment management, credit cards and personal loans. The company primarily serves customers in the U.S.

  WFC is managing through lingering regulatory actions dating back to the bank’s 2016 fake account scandal. The bank has satisfied six enforcement actions since 2019, but still operates under a federally imposed asset cap which prevents loan portfolio growth.

  Insiders believe the feds could drop WFC's asset cap sometime next year, paving the way for the bank to grow its assets and earnings.

  Why WFC Stock Is A Top Choice

  Despite the history of scandal, Wells Fargo has a sticky customer base thanks to an extensive U.S. branch network and full-service offering. The bank maintains leading market share in several areas, including commercial banking, auto leasing and private banking. Once the asset cap is lifted, WFC can leverage its sizable customer base to drive significant growth.

  In the first quarter of 2024, WFC reported modest revenue growth of 0.6% to $20.9 billion from $20.7 billion. Diluted EPS dipped by $0.03 to $1.20 versus last year's first quarter.

  3. Comcast CMCSA

  Comcast by the numbers:

  • Share price: $39.37
  • PEG ratio: 0.71
  • P/E ratio: 10.45
  • Price/book ratio: 1.9

  Comcast Overview

  Comcast has a diversified business model involving content creation and delivery. The company sells internet and television services through its broadband and cable network. It also creates and distributes entertainment content through NBCUniversal and provides immersive entertainment experiences at its Universal Studios theme parks.

  Why CMCSA Stock Is A Top Choice

  There are a few aspects of Comcast's business model that are difficult for competitors to replicate. First, the company's massive broadband infrastructure delivers internet access and bundled television and voice services to millions. Switching to new internet and television providers can be notoriously difficult, and that minimizes churn for Comcast.

  Second, the vertically integrated NBCUniversal business provides cost synergies and added revenue opportunities. NBCUniversal creates content via owned movie studios, and then delivers that content through owned channels and networks. This business also licenses its content to broadcasters and streaming services internationally.

  In the first quarter of this year, Comcast reported modest revenue growth of 1.2%. Adjusted EPS grew 7.6%. The company also spent $2.4 billion on share repurchases in the quarter.

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  4. Charles Schwab (SCHW)

  Charles Schwab by the numbers:

  • Share price: $78.04
  • PEG ratio: 1.23
  • P/E ratio: 32.66
  • Price/book ratio: 7.8

  Charles Schwab Overview

  Charles Schwab is a financial services company that provides brokerage, banking and wealth management services in the U.S. and United Kingdom.

  Why SCHW Stock Is A Top Choice

  Charles Schwab is solidly positioned in its space, due to the company's size, reputation, integrated service offering and low-cost focus. The company caters to value-conscious investors with features like commission-free trades, support for fractional investing and low-fee ETFs. Those investors tend to remain loyal to avoid the cost and hassle of switching to another provider. That loyalty combined with Schwab's extensive service offering creates cross-selling opportunities that improve revenue per customer.

  In the first quarter of this year, Schwab reported 20% growth in total client assets to a record $9.1 trillion. Net revenues dipped 7% compared to last year's first quarter but rose 6% sequentially. Diluted EPS fell 18% versus the prior-year quarter to $0.68. Despite the quarter-over-quarter decline, the EPS result did beat analyst expectations.

  5. Nike NKE

  Nike by the numbers:

  • Share price: $91.77
  • PEG ratio: 1.69
  • P/E ratio: 26.99
  • Price/book ratio: 11.1

  Nike Overview

  Nike designs, manufactures, markets and sells sports apparel to customers around the world.

  Why NKE Stock Is A Top Choice

  Nike is one of the world's most recognized brands. Key aspects of the Nike brand are innovation and association with famous athletes from the world's most popular sports. The power of that branding fuels customer loyalty and supports premium pricing.

  Nike also has demonstrated supply chain expertise that provides a cost advantage relative to competitors. The apparel brand outsources its manufacturing and uses automation and technology to keep product costs low.

  For its third quarter of fiscal year 2024, Nike reported slight revenue growth to $12,429 million from $12,390 million. Diluted EPS fell slightly to $0.77 from $0.79. Restructuring charges were a factor in the EPS decline.

  6. Estee Lauder (EL)

  Estee Lauder by the numbers:

  • Share price: $138.24
  • PEG ratio: 1.74
  • P/E ratio: 76.4
  • Price/book ratio: 8.5

  Estee Lauder Overview

  Estee Lauder makes high-end skincare, hair care and cosmetics products and sells them to customers around the world. The company’s brand portfolio includes Estee Lauder, Clinique, La Mer, MAC, Bobbi Brown and Tom Ford Beauty.

  Why EL Stock Is A Top Choice

  Estee Lauder, like Nike, has brand power, an established global distribution network and proven skill in marketing and product innovation. Several brands in the portfolio have loyal customers and command premium prices.

  Looking to enhance its innovation expertise, EL recently opened an AI innovation lab with a social listening component. The initiative should expedite product development and deepen insight into consumer needs and ingredient trends.

  In its third quarter of fiscal year 2024, EL reported 5% sales growth to $3.9 billion. Adjusted diluted EPS doubled to $1.02 from $0.47 on a constant currency basis.

  Methodology For These Stock Picks

  These stocks are value plays with competitive advantages that protect them from deterioration. All six picks have reasonable valuation metrics, solid business fundamentals and are viewed positively by analysts.

  As an added bonus, they're all dividend stocks too. With an average yield of 1.8%, these aren't big income-producers—but you'll appreciate those cash returns if the market turns sour. A dividend ETF is a better choice if income is your priority.

  Bottom Line

  Value stocks prove their worth during troubled economic times. With the U.S. economy in transition heading into summertime, a defensive strategy may be just what your portfolio needs.

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