great cover letter introductions

How to Start a Cover Letter: 30 Creative Opening Sentences Recruiters Will LOVE

Wondering how to start a cover letter? Traditional cover letter wisdom might tell you to begin with something like, “Dear Hiring Manager, I am writing to apply for the marketing manager position with the Thomas Company.” But we say: A cookie cutter cover letter intro feels as outdated as a Hotmail address.

A cover letter is your chance to introduce yourself to a hiring manager—who you are, what you have to offer, and why you want the job—but you have an extremely limited amount of space to do it. If you really want to get noticed, you’ve got to start right off the bat with something that grabs your reader’s attention.

What do we mean? Well, we won’t just tell you, we’ll show you. Keep reading to find tips on how to start a cover letter, along with 30 creative cover letter opening lines and sentence examples.

Still looking for that perfect next role? One of these open jobs on The Muse just might be the one »

5 tips on how to start off a cover letter

Here are a few pointers to guide you as you use our example cover letter openings—we’re getting there, we promise!—to craft your own:

1. Avoid boring or overused openers

Recruiters have read cover letters that start with lines like “I’m excited to apply for the front-end engineering position,” or “Your job posting on The Muse prompted me to…” so often they could wallpaper their homes with them. While those are OK and still acceptable, you'll have a better shot at impressing potential employers with a less cliché opening line.

2. Be lively and personable

People like reading interesting, engaging stuff—the kind that paints a picture, tells a story, and maybe even makes them smile. People like it when you’re human, genuine, and memorable. So figure out something about yourself and your background that relates to the company or position you're interested in, and use that to build a connection.

3. Show what you bring the company

You’ll get more into the details after your opening paragraph, of course. But your cover letter opener should still tell the reader, “This person can do something for us,” rather than, “This job would really help them.”

4. Stick to the point

Your opener, while creative, should still be relevant to the job. Don’t begin by highlighting an unrelated accomplishment or recounting an anecdote that never connects back to why you’re applying for the job. Part of writing an effective cover letter is curating key information that relates to that specific job opportunity and shows the reader that you're a good fit for the role.

5. Don't start with “To Whom It May Concern”

Find an alternative to “ To Whom It May Concern .” Seriously, banish those five words from your cover letter vocabulary forever. Nowadays, this phrase is seen as outdated, overused, and even rude—especially when better options exist.

30 cover letter opening sentence examples

We’ve come up with 30 creative cover letter opening sentence examples and separated them by the method they use to grab the reader’s attention. We don’t recommend copying and pasting because, well, your cover letter should be unique to your stories, background, and interests.

But you can most definitely use these examples to get inspired for your next application. (If you’re looking to see what an entire cover letter might look like, check out our article on the best cover letter examples for every type of job seeker .)

Start with passion

Employers want to hire people who care about what they’re doing. If you start your cover letter off talking about your passions and how they relate to the job, you’re telling the reader that you’ll be an engaged and motivated employee who’s likely to stick around. Plus, it’s a good way to tell the company a bit about who you are as a person right off the bat. Just be honest and realistic.

If truly loving data is wrong, I don’t want to be right. It seems like the rest of the folks at [Analytics Company] feel the same way—and that’s just one of the reasons why I think I’d be the perfect next hire for your sales team.

I’ve been giving my friends and family free style advice since I was 10, and recently decided it’s time I get paid for it. That’s why I couldn’t believe it when I found an open personal stylist position at [Company].

After about three years of trying out different roles at early-stage startups around San Francisco, watching more “ find your passion “ keynotes than I’d like to admit, and assuring my parents that, yes, I actually do have a real job, I’m starting to come to terms with the fact that I’m happiest when I’m doing two things: writing great content and getting it out into the world.

The other day, I took a career assessment , which told me I should be a maritime merchant. I’m not quite sure what that is, but it did get me thinking: A role that combines my skills in business development with my lifelong passion for the ocean would be my absolute dream. Which is how I found this role at Royal Caribbean.

As a kid, I once gave up a day of a family vacation to transport an injured lizard I found by our hotel two hours each way to the nearest animal hospital (and talked my dad into driving me pre-GPS!). When I was a bit older, I found out I could care for animals every day for a living, and I’ve been working toward that goal ever since.

I am constantly checking my LinkedIn, Facebook, Twitter, and Instagram feeds—and not because of FOMO. Because I’m someone who wholeheartedly believes in the power of sharing ideas in online communal spaces, and I’m positive that I can help spark meaningful conversations as your next social media assistant.

When I was growing up, I wanted to be one of those people who pretend to be statues on the street. Thankfully, my career goals have become a little more aspirational over the years, but I still love to draw a crowd and entertain the masses—passions that make me the perfect community manager.

Start with admiration

Companies often want to hire people who already know, love, eat, and sleep their brand. What better to kick off your cover letter than a little flattery? Of course, remember when you’re telling a company why you love it to be specific and genuine. Because while everyone likes a compliment, no one likes obvious self-serving B.S.

I pretty much spent my childhood in the cheap seats at Cubs games, snacking on popcorn and cheering on the team with my grandfather. It’s that memory that’s shaped my career—from helping to establish the sports marketing major at my university to leading a college baseball team to an undefeated season as assistant coach—and what led me to apply for this position at the Chicago Cubs.

It was Rudy, my Golden Retriever, who first inspired me to apply to your operations assistant opening—not only have we used your app to find other dogs to play with in our neighborhood, he’s really excited about the prospect of coming to work with me every day. As I learned more about how [Company] is using modern tech to help pets thrive in cities, I couldn’t help but get excited to be part of it, too.

Example 10:

When I was seven, I wanted to be the GEICO gecko when I grew up. I eventually realized that wasn’t an option, but you can imagine my excitement when I came across your events manager position, which would have me working side by side with my favorite company mascot.

Example 11:

When I attended SXSW for the first time last month, I didn’t want to leave. So I decided I shouldn’t—and immediately went to check out job openings at the company.

Example 12:

If I could make the NYC apartment rental process better for just one person, I would feel like the horrors of my recent search would all be worth it. So a customer service role at [Apartment Search Company], where I could do it every day? I can’t think of anything more fulfilling.

Example 13:

[Vacation Rental Company] is synonymous with luxury and escape, known for spaces that inspire. I’ve felt this firsthand every time I’ve stayed at one of your properties—whether I was throwing a bachelorette party or working from home in a new locale—and I would love the chance to contribute to this reputation as your destination manager.

Example 14:

I was an hour out from hosting my first big dinner party when I realized I had forgotten to pick up the white wine. In a panic, I started Googling delivery services, and that’s when I first stumbled across [Delivery Service Company]. I’ve been hooked ever since, so I couldn’t help but get excited by the idea of bringing this amazingness to nervous hosts like me as your next social media and community manager.

Example 15:

Though I’m happily employed as a marketing manager, seeing the job description for your company’s PR director position stopped me in my tracks. I’ve been wearing your glasses for many years, and have always been impressed by the way the company treats its customers, employees, and the community at large.

Example 16:

A group of us IT folks were sitting around talking about our favorite Pacific Northwest companies this morning (coincidentally, over coffee). As you might figure, Starbucks was among the first names that came up. What makes you such a standout among Seattle-based corporations? Here’s the list we compiled:

Start with accomplishments

For any given job, you’re going to be competing with a lot of other job seekers—presumably, a lot of other similarly qualified people. A great way to stand out in your cover letter is to highlight something about yourself—a character trait, an accomplishment, a really impressive skill—that’ll quickly show how you stand out.

Example 17:

My last boss once told me that my phone manner could probably defuse an international hostage situation. I’ve always had a knack for communicating with people—the easygoing and the difficult alike—and I’d love to bring that skill to your open office manager position.

Example 18:

Among my colleagues, I’m known as the one who can pick up the pieces, no matter what amount of you-know-what hits the fan. Which is why I think there’s no one better to fill this customer service leader position.

Example 19:

Last December, I ousted our company’s top salesperson from his spot—and he hasn’t seen it since. Which means, I’m ready for my next big challenge, and the sales manager role at your company is exactly what I’m looking for.

Example 20:

After spending three years managing the internal communications for a 2,000-person company, I could plan a quarterly town hall or draft an interoffice memo in my sleep. What do I want to do next? Put that experience to work as a consultant for executives looking to level up their communications strategy.

Example 21:

While you won’t find the title “community manager” listed on my resume, I’ve actually been bringing people together online and off for three years while running my own blog and series of meetups.

Example 22:

If you’re looking for someone who can follow orders and doesn’t like to rock the boat, I’m probably not the right candidate. But if you need someone who can dig into data, see what’s working (and what’s not), and challenge the status quo, let’s talk.

Example 23:

I recently relocated my family to Texas. As we neared our new home, I noticed with intrigue the many wind turbines dotting the landscape. Suddenly, it hit me: “This is the career for me.” After unloading the moving van, I promptly researched companies in this sector that may benefit most from a skilled field engineer with expert electromechanical skills. And I discovered that [Company] is where I want to be.

Example 24:

You might be wondering what a 15-year veteran of the accounting world is doing applying to an operations role at a food startup. While I agree the shift is a little strange, I know you’re looking for someone who’s equal parts foodie and financial expert, and I think that means I’m your person.

Example 25:

Over the last 10 years, I’ve built my career on one simple principle: Work smarter. I’m the person who looks for inefficient procedures, finds ways to streamline them, and consistently strives to boost the productivity of everyone around me. It’s what’s earned me three promotions in the supply chain department at my current company, and it’s what I know I can do as the new operations analyst for [Company].

Start with humor and creativity

OK, before you read any of these, we have to stamp them with a big, blaring disclaimer: Do your homework before trying anything like this—learn everything you can about the company and the hiring manager to gauge whether or not they’d appreciate some comedic relief or a bit of snark. If it seems like they would, it’s a great way to make them smile (then call you). If they don’t? Try a different approach.

Example 26:

Have you ever had your mom call five times a day asking for a status update on how your job search is going, and then sound incredulous that you haven’t made more progress since the last phone call? That’s my life right now. But I’m hoping that soon my life will revolve around being your full-time social media manager. The good news is, I bring more to the table than just an overbearing mom. Let me tell you more.

Example 27:

Thank you so much for offering me the marketing manager position at [Company]! I wholeheartedly accept. OK, I know we’re not quite there yet. But if we were, here are just a few ideas for what I would do once in the role.

Example 28:

I considered submitting my latest credit card statement as proof of just how much I love online shopping, but I thought a safer approach might be writing this cover letter and describing all the reasons I’m the one who can take [E-Commerce Company]’s business to the next level.

Example 29:

I never thought that accidentally dropping my iPhone out of a second story window would change my life (it’s a funny story—ask me about it). But thanks to my misfortune, I discovered [Phone Repair Company]—and found my dream job as an expansion associate.

Example 30:

If we were playing “Two Truths and a Lie,” I’d say: I’ve exceeded my sales quotas by at least 20% every quarter this year, I once won an international pie-eating contest, and I have an amazing job at [Company]. The last, of course, is the lie. For now.

Frequently asked questions

How do you start off a cover letter.

When unsure how to open a cover letter, a good rule of thumb is to steer clear of clichés or overused opening lines. Instead, start by highlighting a passion or accomplishment relevant to the company or role you're applying for. You could also mention something about the company that caught your attention. Get creative, but keep it professional and make sure your narrative makes sense in that context.

How to start a cover letter greeting?

Try to find the hiring manager's name on LinkedIn or the company's website and address them directly, like “Dear Jane Doe”. If you can't find their name, “Dear Hiring Manager” is a good alternative. Avoid using “To Whom It May Concern” as it sounds outdated and impersonal.

How do I introduce myself in a cover letter?

Introducing yourself in a cover letter is straightforward: just share a bit about yourself. For example, “I'm a copywriter with seven years of experience in online content writing. At least officially. Since my first year of college I've been working on personal projects and keeping a track record of my accomplishments throughout the years.” No need to repeat your name since it's already in your contact information at the beginning of the letter.

How to start a cover letter without a name?

If you don't know the name of the person receiving your cover letter, start with “Dear Hiring Manager” or similar. Other possibilities include: “Dear Hiring Team”, “To the Hiring Team”, “To the Hiring Team”, “Dear Recruiter/Recruiting Team”, or “Dear Hiring Committee” if your industry evaluates cover letters and applications through a board.

Jenny Foss , Erica Breuer , Regina Borsellino , Amanda Cardoso also contributed writing, reporting, and/or advice to this article.

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How to write a great cover letter in 2024: tips and structure

A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.

Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.

Here’s everything you need to know about how to write a cover letter — and a great one, at that.

What is a cover letter and why does it matter?

A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.

An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.

Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .

What 3 things should you include in a cover letter?

A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:

1. Personalization

Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.

2. Highlight relevant achievements and skills

Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.

3. Show enthusiasm and fit

Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.

What do hiring managers look for in a cover letter?

Employers look for several key elements in a cover letter. These include:

Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.

Clear and concise writing

A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.

Demonstrated knowledge of the company

Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.

Achievements and accomplishments

Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.

Enthusiasm and motivation

Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.

Professionalism

A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.

How do you structure a cover letter?

A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:

Contact information

Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.

Employer's contact information

Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.

Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.

Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.

How to write a good cover letter (with examples)

The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.

Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.

1. Add a header and contact information

While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:

• Pronouns (optional)
• Location (optional)
• Email address
• Phone number (optional)
• Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)

You can pull this information directly from your CV. Put it together, and it will look something like this:

Christopher Pike

San Francisco, California

[email protected]

Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:

Warm regards,

Catherine Janeway

Bloomington, Indiana

[email protected]

(555) 999 - 2222

2. Include a personal greeting

Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”

Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.

Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.

Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.

3. Draw them in with an opening story

The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing. 

There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.

Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.

Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:

“Dear Mr. John Doe,

Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.

My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”

4. Emphasize why you’re best for the job

Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.

Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.

Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:

• They want someone who can write social media posts and blog content on tight deadlines
• They value collaboration and input from every team member
• They need a planner who can come up with strong PR strategies

Highlight how you fulfill these requirements:

“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.

Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”

5. End with a strong closing paragraph and sign off gracefully

Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.

You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.

When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”

Here’s a strong closing statement for you to consider:

“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.

Tips to write a great cover letter that compliments your resume

When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:

• Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
• Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
• Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
• Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
• Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
• Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
• Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
• Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
• Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
• Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
• Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
• Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
• Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
• Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
• Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.

Common cover letter writing FAQs

How long should a cover letter be.

A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.

Should I include personal information in a cover letter?

While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.

Can I use the same cover letter for multiple job applications?

While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.

Do I need to address my cover letter to a specific person?

Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."

Should I include references in my cover letter?

It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.

It’s time to start writing your stand-out cover letter

The hardest part of writing is getting started. 

Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started. 

There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role. 

Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.

If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.

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Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

3 cover letter examples to help you catch a hiring manager’s attention

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How to Start a Cover Letter: 7 Great Cover Letter Openings (+Examples)

Beginnings are always hard. The same goes for writing a cover letter. You know exactly what you want to say, but you’re not sure how to start a cover letter.

Generally speaking,  the cover letter intro is a place where you should:

• introduce yourself in detail
• explain why the job is exciting for you
• show you’re a great fit for the position

Of course, there’s no single right way to do it. That means that you’ve got multiple options and can get a little creative.

Whether you’re looking for a traditional cover letter introduction, or something more unconventional, you’ll find it in this article — together with a quick guide and cover letter openings examples.

Alternatively, you can also just watch this quick video guide on how to write a cover letter below.

Successful cover letter introductions (examples)

We’ve gathered some really good opening lines from successful cover letters that got people hired in well-known companies such as HubSpot, Siemens, or Lush:

HubSpot Director of Business Development Cover Letter Sample

Account Executive Cover Letter Intro Sample

Sales Associate at LUSH Cover Letter Intro Example

Siemens SCADA Engineer Cover Letter Intro Template

Warner Bros. Public Relations Intern Cover Letter Example

Do you want to know how to craft such a strong cover letter opening yourself? Follow a quick guide below.

And if you prefer to see more examples from hired professionals or find a job-specific cover letter example for your industry, visit our  cover letter library .

Intro paragraph: a quick guide on how to start a cover letter

When it comes to cover letter openings, rule number one is that you should always start your cover letter in a way that grabs a recruiter’s attention from the get go.

On the other hand, be careful and stay professional. Don’t overdo it.

So the question is — when should you pick a standard opening paragraph and when to go with something more creative?

Well, it all depends on a particular job and the company culture .

Take time to research each company where you’re applying for a job and identify its tone of voice.

Are they formal or casual? Look at the job description, their website, and social media accounts and you’ll be able to get the right idea.

Then in your cover letter opening, follow at least one of these 7 main principles :

1. Be direct

Employers are busy people who usually don’t have time to read long texts or overused  cover letter phrases . What they want to know is simply whether you’re a good fit. Why not make it easier for them and be specific from the very beginning?

Let them know what position you’re applying for and use your cover letter opening to highlight years of experience in your field and any relevant  hard or soft skills   you bring to the table.

It’s a universal, yet effective answer to how to start a cover letter.

Cover Letter Intro Example #1

I am very interested in the Sales Specialist opportunity at [Company XYZ] that was advertised on LinkedIn. I am a hard-working and dedicated individual with over two years of extensive industry experience, a Business & Management degree from McGill University, and a strong determination to meet and exceed all business goals and objectives.

2. Respond to the company’s needs

Employers want to know how you can contribute to their company. The first paragraph of the cover letter is a great place to demonstrate that.

Have a look at the job offer, go over the company’s needs, and pick those that you can easily relate to.

Then take a look at your achievements and impressive skills, and use them to illustrate how you can bring value to the new job. Ideally by mentioning any quantifiable results from your previous jobs.

Cover Letter Intro Example #2

Over the course of last year, I more than doubled [Company XYZ]’s Twitter followers and ran two successful Instagram ad campaigns that generated $35K+ in revenue. I’d love to bring my expertise in organically expanding the social reach and delivering ROI to the social media manager position at [Company XYZ].

3. Include company facts and news

Companies want to see that you’re interested in them and their industry. If you show that you already know about them and have done your research, you can make a great first impression.

Browse their website and scour the internet for related news articles. They can provide you with interesting facts that pertain to your role.

It can be anything — a specific event, fact, notable statistic, or an award that the company has recently received.

Cover Letter Intro Example #3

When I saw that [Company XYZ] was featured in Fortune Magazine last month for its commitment to renewable energy and reducing waste in the workplace, I was truly inspired. With my track record of reducing costs by over 30% and promoting sustainable technologies, I’m excited about the opportunity to take on the account executive role to expand your company’s growth and work towards a greener future.

4. Highlight a mutual connection

Referrals can work like magic when it comes to getting invited to a  job interview . So if someone has recommended you for a position or you know anyone at the company who can vouch for you, mention their name right away.

After reading your cover letter, recruiters will most likely want to learn why your referrer thought you’d be a good fit. If nothing else, it will make recruiters pay attention to the rest of your cover letter.

Cover Letter Intro Example #4

I was excited to learn of this job opportunity from my former colleague, Lucy May. We’ve worked closely together for several years, most recently on a complex data analysis project at [Company XYZ]. She advised me to apply as she thought I’d be a good match for this position on your team.

5. Show passion for what you do

Employers love job candidates who are enthusiastic about what they do. These candidates tend to perform better and are more dedicated to their roles.

So if you’re all hyped up about your job, don’t hesitate to infuse your cover letter with a couple of sentences demonstrating your excitement about what you’re doing.

Cover Letter Intro Example #5

I knew I had a knack for writing ever since I was the main editor of our high school magazine. Thanks to my 15+ years of experience, I’ve transformed my passion into a fashion blog with 30K+ monthly readers, featured articles on Time and Cosmopolitan that have garnered over 50K views, and a writer’s workshop I founded for young up-and-coming writers.

6. Open with a relevant accomplishment

Hiring managers like achievers. If you’ve accomplished something noteworthy while with your previous employer, there’s a good chance you can bring the same value to your next job too.

What’s more, it shows that you’re an expert in your field.

If you have any special skills or accomplishments that will make you stand out from other job candidates, mention them right away in your cover letter opening.

However, try to make no general claims without providing evidence. Support your arguments with real numbers and statistics.

Cover Letter Intro Example #6

Over the past year as digital marketing manager at [Company XYZ], I’ve generated $50k+ in revenue, increased organic traffic to our blog by 18%, and almost tripled our social media ROI.

7. Use humor and creativity

Recruiters are human beings, too (shocking). In a pile of boring resumes and repetitive  cover letters and motivation letters , they may find a good joke, juicy pun, or funny opening line a nice refreshing break.

It can even be a reason to call you up for an interview.

So if the company seems to have an easygoing vibe, use humor to bring attention to your skills or relevant personal traits that are needed for the position you’re targeting.

Cover Letter Intro Example #7

Before I flood you with all the reasons why I’m going to be your next writer, I would like to tell you a little about myself. I didn’t learn to hold a pencil until I was about six years old, which made everyone think I’d never pen a single letter. And now here I am, bidding to become your next Shakespeare.

Cover letter beginning: What other things to include?

Now that you saw some great examples of cover letter openings, you may wonder what else can you do to perfect your cover letter introduction.

Well, there are a few other key elements that a good cover letter beginning should include :

• contact information both for you and the company
• headline (optional)
• personalized greeting

To know where to put this information, just scroll down.

Find out your resume score!

This is the place for your and your company’s contact information.

Make sure that right at the top of the page you list your contact details such as:

• phone number

Optionally, you can also include:

• your professional title
• date of birth
• current date
• personal website/LinkedIn

Additionally, never forget to add company-related information . You should always include the manager’s recruiter’s name (if it was made available to you), job title department, the name of the company, and their address.

Left align all of this information. Or make it easy for yourself and choose a pre-designed  cover letter template   and only fill in the details.

Headline (optional)

You don’t have to include it, but it can help you grab the hiring manager’s attention.

In your cover letter headline, you can use numbers, questions, or interesting adjectives .

It can be something like “5 Ways I Can Help You Improve Your Company’s Marketing.”

Alternatively, you can just state the name of the position you’re applying for.

Salutation (or how to address a cover letter)

Try to avoid using “To Whom it May Concern” or “Dear Sir/Madam” . This form of address, while correct, has become so overused it won’t help you stand out at all.

Instead, try to research the hiring manager’s name online . Look at the job posting, and check the company’s website or  LinkedIn . (Did you know that you can turn your LinkedIn profile into a great resume  with just one click?)

Alternatively, you can address it to the whole team or HR.

Generally, stick to these rules:

• How to address a cover letter to a recruiter or hiring manager:  The best practice is to use a personalized greeting in the following form: “Dear [first name]” or “Dear Mr./Mrs. [last name]” for formal companies.
• How to address a cover letter to multiple recipients: If you’re addressing your cover letter to the entire team or human resources, you can use “Dear [name of the company/department] Team” or “Dear Human Resources” .
• How to address a cover letter to an unknown person: If you fail to find the hiring manager’s name and don’t want to address your cover letter to an entire team or HR, use “Dear Hiring Manager” , or “Dear Recruitment Officer” .

After the salutations, you can continue with an attention-grabbing intro paragraph.

HR expert tip: Christy’s word of advice

“In general, a traditional formal cover letter is the safest bet. But there are times when you can totally throw that advice out the window and have a bit of fun putting your personality on paper! Take a look at how the company brands its ‘voice’ on its website and in the job description. Do they sound relaxed and personality-driven? Is formality anathema to them? If yes, don’t be afraid to reciprocate (while still keeping it professional). After all, you’re not just applying for a job: you’re applying to be part of the company’s culture”. —  Christy Morgan, Resident HR Expert

Key takeaways: How to begin a cover letter

To sum up — the beginning of your cover letter will determine whether the hiring managers will read the rest of it or not.

If you want them to pay attention to what you have to say, make sure your cover letter opening:

• Uses a personalized greeting
• Says who you are
• Shows you’re passionate about the job or the company
• Highlights your top (and relevant) accomplishments and skills
• Mentions a mutual contact
• Reflects the company’s tone of voice
• Is tailored to a specific position and company’s needs
• Uses keywords from the job description
• Is short, nice, and direct

Of course, the rest of your cover letter is important too.

If you’d like to know what to write in the rest of your letter, check out our complete  cover letter guide , get inspired by  cover letter examples , or learn how to  end a cover letter .

This article was recently updated. The original article was written by Nikoleta Žišková in 2021.

Kaja Jurčišinová

Kaja Jurcisinova is a fresh graduate and a junior copywriter at Kickresume. Kaja completed her undergraduate degree in Art History at the University of St Andrews in 2018 and graduated with a Master’s in Arts and Culture from the University of Groningen in 2021. She was an intern at multiple cultural institutions across Europe, including the Dutch Museum Association in Amsterdam, the Matter of Art Biennale in Prague, and the European Cultural Centre in Venice. At the moment, she resides in Visby on the Swedish island of Gotland.

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How to Start a Cover Letter (Examples Included)

Mike Simpson 0 Comments

By Mike Simpson

When you’re writing a cover letter, nailing the opening is a must. Your cover letter introduction has to draw the hiring manager in, giving them a clear reason to keep reading. That’s why learning how to start a cover letter is so vital; it’s your doorway to success.

After all, more than eight-in-10 recruiters feel that an awesome cover letter is enough to land a candidate an interview even if their resume is only a partial fit for the job. Cool, right?

So, are you ready to make sure that your cover letter opening is everything it can be? Great! Here’s what you need to know.

What Is a Cover Letter?

Alright, let’s begin with the basics. Before you can learn how to start a letter to the hiring manager, it’s helpful to know what a cover letter is in the first place.

We’ve actually taken several deep dives into the world of cover letters, including how to address a cover letter , the best cover letter format , how to end a cover letter , and a full overview of how to write a cover letter .

But the basic gist is that a cover letter is a written elevator pitch. It acts as an introduction to what you have to offer, with a bit more flavor than you can put in a resume.

In many cases, your cover letter is the absolute first impression you’ll make on a hiring manager. As they read, they get a feel for who you are, as well as what you bring to the table.

Do cover letters really matter that much? Yes, they do. Overall, 49 percent of hiring managers think that receiving a cover letter is important to the hiring process, which is a pretty good indication that they value them.

So, what are the parts of a cover letter? In most cases, a cover letter has:

• Contact Information
• Opening Paragraph
• Body Paragraphs
• Closing Paragraph
• Closing Sentiment

While that seems like a lot, it really isn’t. In most cases, you end up with about a page or so of content. After all, a cover letter isn’t an autobiography of your life; it’s a concise, tailored introduction to who you are as a professional.

Generally, when you’re trying to figure out how to start a cover letter, what you need to focus on are the salutation and the opening paragraph. Those are what make the first impression and usually play a big role in whether the hiring manager reads the whole thing or not.

You may want to dig a little deeper, making sure your opening line really packs a punch. But, really, that’s all part of creating a great opening paragraph, isn’t it? Just keep in mind that your leading sentence needs to be an attention-grabber, and you’re in good shape.

Now, is your cover letter opening more important than the rest of the letter? Well, yes and no. If your start to your letter isn’t strong, there’s a chance the hiring manager won’t finish reading it. That means a fantastic cover letter introduction is essential.

But the rest matters, too. In the end, you want your first impression to be a doozy. It’s just that, if you don’t nail the opening to your cover letter, the rest may never get a glance.

Common Mistakes When Starting a Cover Letter

Before we dive into how to start a cover letter, let’s talk about some cover letter introduction mistakes you want to avoid. After all, a misstep at this early stage can cost you the job, so you really need to make sure you get it right.

First, one of the biggest mistakes you can make is not tailoring the content to the position. When you write a cover letter, you are speaking to one particular hiring manager, not everyone who may ever want to hire you. If you don’t focus the content on that specific job, you might not connect with that hiring manager, causing them to move onto a different candidate.

Second, being too generic can come back to bite you. You want to stand out from the crowd, so you need to make sure your cover letter introduction feels a bit unique.

Third, choosing the wrong salutation – or not including one at all – can potentially lead to some trouble. If you go the wrong way, you may not connect with the hiring manager as well or could even offend them a bit. That’s no good.

Finally, spelling and grammar mistakes are a huge deal. They make it look like you lack attention to detail, and that isn’t going to win you any fans.

How to Start a Cover Letter

In many cases, figuring out how to start a letter for your job application is much easier if you take it one step at a time. It lets you tackle everything in succession and gives you a chance to focus on each critical part, increasing the odds that you’ll genuinely nail it.

Here’s a quick step-by-step guide on how to start a letter when you’re trying o land a job:

1. Choose the Right Salutation

The salutation in your cover letter opening serves as a greeting. It’s a chance to acknowledge the reader directly, even if just for a brief second.

Ideally, you want to address the hiring manager by name, using an approach like:

Dear [Mr./Mrs./Ms./Dr.] [First Name] [Last Name]

Now, you can potentially add one more option to the list: Mx. This is a relatively new gender-neutral addition that’s favored by people who consider themselves nonbinary.

Generally speaking, you should only use “Mx.” if you are completely, 100 percent certain that it’s the hiring manager’s preferred title. You don’t want to go with it simply because you don’t know the hiring manager’s gender. Why? Well, since it’s a newer option, not everyone is familiar with it, so some hiring managers might think it’s a typo.

Additionally, people may have a variety of opinions about “Mx.,” and not all of them are positive. Since it’s a bit controversial in certain circles, you could offend a hiring manager by using it if that isn’t what they prefer.

So, what do you do if you know the hiring manager’s name but not their gender or preferred title? Worst case, go with “Dear [First Name] [Last Name]” instead. It’s a bit less formal, but it may be better than getting the title wrong.

If you genuinely don’t know the hiring manager’s name – and can’t figure it out with some research – you can try:

• Dear [Job Title/Role] – Dear Hiring Manager, Dear Operations Manager, Dear VP of Sales, etc.
• Dear [Department] – Dear IT Department, Dear Marketing Department, etc.

Those aren’t as personal, but they can do the trick. They at least speak to a particular individual, making it clear that you had a certain recipient in mind. As a result, they are much better than more generic alternatives.

What about “To Whom It May Concern?” Well, we’ve taken a deep dive into how to use to whom it may concern . But, in most cases, that isn’t your best. It feels outdated, for one. Plus, it doesn’t have a particular reader in mind, which isn’t ideal.

The same goes for “Dear Sir or Madam.” Along with being generic and incredibly old-school, it’s also a bit awkward. Plus, it makes it seem like you didn’t even try to come up with something better, and that’s never good.

2. Nail the Opening Sentence

Your opening sentence in your cover letter is what really needs to draw the hiring manager in. As a result, you want to make sure that it packs a wallop.

Usually, you have a few options that can pull this off. First, if you know someone at the company who referred you to the position, you can try name-dropping. Many hiring managers favor direct referrals, so it’s alright to make that connection clear from the beginning.

Second, you can lead off with a relevant accomplishment. This one can get a little tricky to do well. You really have to relate it to something in the role, and that isn’t always easy to manage without using a sentence or so to build in some context.

Finally, you can focus on your excitement. Hiring managers like people who seem passionate about the opportunity, so this route could let you start your cover letter on a great note.

With all of these, you want to make sure the opening sentence taps on the position you’re trying to land. It’s smart to mention the job title, department, and company, as that ensures the hiring manager knows why you’re writing. If it doesn’t fit in the first sentence, then it needs to come in on the second.

3. Round Out the First Paragraph

Generally, your cover letter opening paragraph is going to be two or four sentences long. If you didn’t get it into your opening sentence, use your second one to mention the job opening. That way, the hiring manager understands exactly why you reached out.

After that, it’s time to tap on some relevant skills. Use the job ad to identify high-priority capabilities. Next, treat them like keywords, using the exact same words and phrases to increase your odds of looking like a great match (and getting past an automated screener).

4. Quantify the Details

Numbers stand out visually in a cover letter. They actually draw the eye, as they aren’t as widely used as letters and most forms of punctuation.

By quantifying a detail or two, you create visual interest. Plus, you’re giving the hiring manager some helpful context about what you’ve achieved, something that can make you look like a stronger candidate.

3 Cover Letter Starting Samples

Sometimes, nothing helps bring some tips to life like a handy example or three. If you want to make sure you understand how to start a cover letter or are looking for some samples that you can use as a template, here are three cover letter introduction examples, each representing a different approach.

1. When You Were Referred

Dear Mr. John Doe:

During my 6 years as a sales professional, I’ve had the opportunity to collaborate with a number of amazing professionals, including Jane Smith, a member of your team who recommended I apply for the Account Manager opening at ABC Inc. In my last position, I managed a portfolio of 25 enterprise-level clients while also boosting sales by 15 percent year-over-year during my tenure. I believe that my penchant for strategic thinking, as well as my strong negotiation and communication skills, make me an exceptional fit for your position.

2. Leading with an Achievement

Dear IT Department:

Over the past 4 years, I’ve focused my career on the world of project management, recently earning by Project Management Professional (PMP) certification. Additionally, I personally oversaw five $50k+ development projects concurrently, each of which was finished on time and within budget. I feel that my experience as a leader, as well as my expertise in risk assessment and cost management, makes me an ideal fit for the Project Manager position at XYZ Corp.

3. Going the Excitement Route

Dear Hiring Manager:

When I saw the administrative assistant opening at ABC Company, I immediately knew I wanted to apply. As an office assistant with 6 years of experience, I have honed many key skills you’re hoping to find, including scheduling, report writing, and customer service. Last year, among 50 nominated colleagues, I was even recognized as the Employee of the Year, largely because of my passion and dedication to my work, something that I would love to bring to ABC Company.

Putting It All Together

Ultimately, you should now understand how to start a cover letter off in the best way possible. Use all of the tips above, and turn to the cover letter opening samples to serve as guides. That way, you can create an introduction that captures the hiring manager’s attention and keeps them reading, giving you a chance to showcase even more about why you’re such an awesome candidate.

And as always, Good luck!

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com.

His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others.

Learn more about The Interview Guys on our About Us page .

About The Author

Mike simpson.

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com. His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others. Learn more about The Interview Guys on our About Us page .

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How to Start a Cover Letter [+ Introduction Examples]

3 key takeaways

• Your cover letter introduction should snag a hiring manager’s attention and encourage them to learn more.
• An effective opening will introduce you, demonstrate enthusiasm, and highlight your most relevant skills.
• Teal’s AI Cover Letter Generator can help you write your most impressive cover letter in seconds.

Your resume is your ticket for landing a job interview. But how do you get a hiring manager to review your resume? That’s where a great cover letter comes in. Your cover letter is there to set the scene and entice potential employers to review your full resume.

To do that well, you need to snag the hiring manager’s attention right from the first sentence. But figuring out how to start a cover letter in a way that’s clear and compelling is tough. 

Fortunately, there’s no shortage of tips and tools (including AI cover letter generators that will do the hard work for you) to take the pain out of the process of writing a good cover letter opening.

This guide covers what you need to know to start a cover letter, including why your cover letter matters, what to include in your first paragraph, and examples to help you start strong.

Applications taking too long? Try Teal's AI Cover Letter Generator to write a tailored letter for every job.

Why are cover letter introductions important?

Before you can figure out how to write a cover letter , it’s helpful to know why you’re writing one in the first place. What advantages do cover letter introductions offer to job seekers?

Benefits of an effective cover letter introduction

• Follow the application instructions: An estimated 60% of employers still require job applicants to submit a cover letter. If the job application specifically mentions a cover letter, you need to check that box if you want to move forward in the process. Even if the job posting doesn’t explicitly request a cover letter, writing an effective intro can help you stand out from other applicants.
• Snag the attention of the hiring manager: There’s plenty of debate over whether hiring managers actually read cover letters. But pursuing your dream job isn’t a situation when you want to take chances. Writing a compelling cover letter intro ensures that it’s there if and when the hiring manager does want to read it. Plus, 49% of hiring managers say including a cover letter is one of the top ways to call attention to your resume, ranking only behind tailoring your resume to the job description .
• Highlight your most relevant skills and experiences: Your cover letter functions more like a highlight reel, which means it won’t get into the nitty-gritty of your qualifications like your resume will. However, your cover letter introduciton is the perfect place to separate your skills from other candidates, It’s a crucial opportunity to shine the spotlight on your most relevant and impressive qualifications.
• Fill in any gaps on your resume: It’s hard to tell the story of your job history and career path within the confines of the bullet points and sentence fragments on your resume. Your cover letter can provide context about things that are harder to address on a resume, like a career transition or a break from the workforce.

What to include in a cover letter introduction

Your cover letter plays an important role in your job search. Your entire letter is three to four paragraphs highlighting why you’re the right fit for your job.

But while all the parts of your cover letter matter, it’s knowing how to start a cover letter that carries the most weight. If you don’t start strong, you’ll inevitably lose the interest of the recruiter or hiring team before they even make it to your second paragraph (not to mention your resume).

Here’s a look at the three main elements your cover letter opening should include:

Cover letters are still formatted like traditional letters, which means you need to include a header at the top that includes basic information like your:

• Email address and phone number
• LinkedIn URL

You can use the same header from your resume introduction on your cover letter. This confirms you have the right information included, and also makes your job application documents look like a branded package.

Underneath your information, you’ll also include a separate address block where you list the hiring manager’s name, company name, and address. Below that, you’ll list the date when you’re writing your cover letter.

Cover letter header example

Your greeting (sometimes called your “salutation”) is a single line at the top of the document where you kick off your letter by stating who it’s for (usually with “Dear Mr.,” “Dear Miss or Mrs.” or “Dear [Full Name]”).

“To whom it may concern” was a common default for many years, but comes across as generic and impersonal today.

Instead, try to find the hiring manager’s name. Check to see if it’s listed with the job posting or do some digging on the company’s LinkedIn page to see if you can find someone from the hiring team. If your search comes up empty, search for the name of the manager who leads the department. 

Addressing your letter to the name of someone specific is a surefire way to garner attention and show you did your research. But, if you can’t find what you need, you can stick with a more general greeting like:

• Dear hiring manager
• Dear hiring team
• Dear hiring committee

Cover letter greeting example

Opening paragraph

This is where you get into the meat of your cover letter (and there’s a good chance the hiring manager’s eyes will skip directly to the first line of your cover letter opening).

There isn’t one tried and true way to start a cover letter. Your document should be representative of what separates you from other job seekers who are applying for that same role, which means you have flexibility to be creative with your approach. However, there are a few key things your opening needs to accomplish.

The opening paragraph for most cover letters should do the following:

• Make an introduction: Introduce yourself and your experience. This typically happens in the first sentence.
• Demonstrate your enthusiasm: Explain why you’re genuinely interested in the position and the employer.
• Highlight your most relevant skills: You’ll dig deeper in the following paragraphs, but your opening should touch on your unmissable qualifications to present you as the ideal candidate.

Those are the boxes your first paragraph needs to check, but there are plenty of different ways to hit those points—whether you share an anecdote from your career history or highlight a mutual contact who referred you to the position.

Regardless of the method you choose, remember that the point of your opening paragraph is to get your reader’s attention and encourage them to learn more about why you’re the right candidate for that particular job.

Cover letter opening paragraph example

How to start a cover letter

Your cover letter header and greeting are straightforward enough. Those share basic information that you can quickly swap out for every company and job title you apply for. It’s when you need to start writing your cover letter opening that the writer’s block really kicks in.

Here’s your step-by-step guide to writing your opening paragraph and crafting your most compelling cover letter.

1. Research the company and position

You’ve likely heard the advice to tailor your resume to present yourself as a good match. That advice holds true on your cover letter too, which is why you need to start by researching the company.

How to research an employer:

• Review the job posting carefully to pull out relevant skills and qualifications
• Explore the company website to learn about the company’s goals and company’s values
• Look at the company’s social accounts to better understand their culture and approach
• Read through employer review sites to hear about existing employees’ experiences

Not only does this due diligence help you understand what experiences and qualities to highlight, but it also helps you match the voice and tone of the company in your cover letter.

Teal’s Matching Mode can help with all of the above. Attach a job description to your resume and Teal will pull out specific skills and keywords for you to include on your resume and cover letter.

2. Create a list of your most relevant and impressive qualifications

You don’t just need to know what the employer wants—you also need to know what you honestly possess. Review your notes from your research (or the list of skills generated by Teal’s Matching Mode) and match those up with your own experience.

As you do, ask yourself this: If I could only tell this potential employer three things about myself, what would they be? You’ll ideally have space to highlight more than three qualifications on your cover letter. But that framing will help you identify the high points that should be worked into your opening paragraph. 

3. Determine the best way to start

You know the must-have elements to start a cover letter, as well as how your strengthscompares to what the employer wants. Now it’s time to play with the order of those elements to craft your opening paragraph.

As a refresher, the three key parts of a cover letter opening are:

• Your introduction
• Your enthusiasm
• Your relevant skills

But you don’t necessarily need to put them in that order. Here’s a look at three different cover letter openings, all written for a sales representative:

Cover letter introduction example: introduction

I am a results-driven sales professional with a passion for building client relationships and achieving sales growth, and I’m thrilled with the opportunity to join Dunder Mifflin Paper Company as a Sales Representative.

Cover letter introduction example: enthusiasm

I am thrilled with the opportunity to join Dunder Mifflin Paper Company as a Sales Representative, where I can bring my experience and passion for building meaningful client relationships and driving sales growth.

Cover letter introduction example: skills

With a proven track record of exceeding targets and fostering strong client relationships during my 10+ year career as a dynamic sales professional, I am excited to apply for the Sales Representative position at Dunder Mifflin Paper Company.

All of those touch on the core three elements—it’s just the order that’s different. Alternatively, you could also kick off your cover letter by sharing a professional anecdote or calling attention to a mutual contact or personal connection with the company. Here’s a look at both options:

Cover letter introduction example: anecdote

I found my passion for sales at the ripe age of eight, when I opened my first lemonade stand on our neighborhood street corner. That same enthusiasm drives me today as a sales professional, where I’ve built a successful track record of exceeding targets and nurturing strong client relationships. I am eager to bring this passion and experience to Dunder Mifflin Paper Company as your next Sales Representative.

Cover letter introduction example: mutual connection

When Dwight Schrute mentioned an opening for a Sales Representative at Dunder Mifflin Paper Company, I knew I had to apply. As someone who shares his passion for innovative approaches to client engagement and growth, I am excited about the opportunity to join your team.

4 tips for writing your best cover letter opening

The above steps and examples can guide you as you craft a well-written cover letter, but there are a few more tips to write a letter that helps you achieve your career goals:

• Do it last: Try writing the body of your cover letter first and then heading back to your introduction. You’ll have given yourself a refresher on your qualifications, which makes writing your introduction easier.
• Showcase your personality: Cover letters can feel dry and old fashioned, but you can bring a fresh approach by adding in your personality and a more conversational tone when it feels appropriate.
• Stay focused on your qualifications: While you want to demonstrate your enthusiasm and interest, the focus of your cover letter isn’t why you want the job—it’s why you’re the right fit for the job. Remember to dedicate more than a fair share of your letter to your skills and experience.
• Proofread carefully: Grammatical errors in your first paragraph can turn a hiring manager off from reading the rest. Proofread closely and carefully to catch any typos and mistakes.

Examples of effective cover letter introductions

Need more inspiration? Take a look at these three different cover letter examples to help you write a cover letter that positions you as a standout job applicant.

Cover letter introduction example for an internship or entry level job

Cover letter introduction example for a leadership position

Cover letter introduction example for a career changer

Cover letter introduction template

Your strongest cover letter will be tailored to your target audience (meaning, the specific employer you’re applying with) and call attention to all of the impressive skills and experiences you have to offer.

But if you just need some help figuring out how to start a cover letter, this simple template can get your wheels turning.

I am a [your current position or job title] with [number] years of experience in [field or industry]. I am excited about the opportunity to join [Company Name] as a [Position Title], where I can bring my passion for [key aspect or responsibility of the job] and my proven ability to [relevant skill or achievement]. I am confident that my experience and enthusiasm make me an ideal candidate for your team.

How to write a cover letter introduction with AI

Completing job applications is a lot of work. Fortunately, AI can take some of the pain out of the process of writing your cover letter.

Of course, the biggest fear in using AI is that you’ll end up with something generic and robotic. And while you can use ChatGPT to write your cover letter (provided you use specific prompts), you still run the risk of ending up with a cover letter that sounds like it was written by a robot.

You can get around this by using Teal (one of the best AI cover letter writers available), which pulls in information from the job posting and your resume to write a compelling cover letter that’s tailor-made for each position. Here’s how to do it:

1. Navigate to Teal’s Resume Builder and click into one of your resumes

2. Select “Cover Letter” in the top menu

3. Attach a job to your resume

4. Click the “write with AI” button

When you do, you can select options for the length and tone of your cover letter and even select statements from the job description you want to include. You can also create a custom prompt if you prefer. 

5. Adjust your cover letter

Teal will automatically generate a cover letter that incorporates aspects from your resume and the job posting. Read through that and make any adjustments to the skills and tone of voice.

6. Export the PDF

Create a cover letter introduction in seconds with Teal

To take the next step in your job search and the hiring process, you need to catch the attention of the hiring manager. That seems like a big job for a single cover letter, but it’s possible if you nail your cover letter introduction.

Teal can help. By pulling in aspects of your resume and the job description, you can automatically generate a cover letter that makes hiring managers want to learn more about you. And the even better news? You can do it without tearing your hair out.

Ready to write a cover letter that does your qualifications justice? Get started with Teal’s AI Cover Letter Generator today.

Frequently Asked Questions

How do you begin a cover letter.

The best way to begin a cover letter is by briefly introducing who you are and what you do, expressing your enthusiasm about the opportunity, and highlighting your most relevant skills and experiences.

What is a good opening sentence for a cover letter?

A good opening sentence is one that catches the hiring manager’s attention. You can accomplish that by calling attention to your most impressive qualifications, sharing a short and professional anecdote, or mentioning a mutual connection.

What is a good starter for a cover letter?

While you’ll need to introduce yourself and your experience, there’s no default “best” starter for a cover letter. Pay close attention to the job posting and the company to write your letter in a way that proves you're a good match for the open role.

How do you start a cover letter greeting?

Your cover letter greeting line should start with the word “Dear,” followed by a professional salutation (like “Mr.” or “Miss”) and the person’s last name. If you can’t find a name to address your letter to, you can start with “Dear Hiring Manager” or “Dear Hiring Team.”

How should you introduce yourself in a cover letter?

Your introduction should include your job title and years of experience. You can expand on that by including some of your most relevant qualifications and experiences.

Caitlin Proctor Huston

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The 46 Best Cover Letter Examples: What They Got Right

Published: May 22, 2024

I’ve sent plenty of cover letters throughout my career, so I know it isn’t usually fun to write one. Fortunately, the cover letter examples I painstakingly gathered below show that it’s possible to have a little fun with your job search — and maybe even make yourself a better candidate in the process.

I was shocked upon learning 45% of job seekers don’t include a cover letter when applying for a job. I definitely don’t recommend following the crowd on this matter because your cover letter is a chance to tell the stories your resume only outlines.

It’s an opportunity for you to highlight your creativity at the earliest stage of the recruitment process.

Are you ready to showcase your unique skills and experience? Or are you looking for more tips and cover letter inspiration?

Keep reading for 40+ cover letter examples, then check out tips for cover letter formatting and what makes a cover letter great.

Table of Contents

Customizable Cover Letter Examples

Best cover letter examples, short cover letter examples, creative cover letter examples, job cover letter examples, career cover letter examples, what is a good cover letter, what’s on a cover letter, what makes a great cover letter.

5 Free Cover Letter Templates

Five fill-in-the-blank cover letter templates to help you impress recruiters.

• Standard Cover Letter Template
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• Data-Driven Cover Letter Template

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In a hurry for a cover letter example you can download and customize? Check out the ones below from HubSpot’s cover letter template kit .

1. Standard Cover Letter Example

In an increasingly digitized world, where customer-centric strategies are vital for business success, I am thrilled to apply for the [Job Title] position at HubSpot."

Unhelpful Cover Letter Introduction:

"To Whom it May Concern,

I am applying for the [Job Title] position at HubSpot. I have some experience in marketing and can help your clients grow their businesses."

Relevant Professional Experience

It can be tempting to use the same cover letter for every job. After all, it‘s about your experience, isn’t it? But it's not enough to rephrase the work history in your resume.

Recruiters and hiring managers are looking to fill a specific role, so you need to show how your experience translates to their unique needs.

So, the body of a great cover letter should showcase the specific professional experiences that are relevant to the job you're applying for. Emphasize your accomplishments and skills that directly relate to what the job needs.

To speed up this part of the cover letter writing process, start by creating a list of your transferable skills . Drafting this list can help you quickly focus on the skills to highlight in your cover letter.

Then, use AI tools to summarize job descriptions and narrow in on where your experience and the needs of the role you're applying for overlap. This post is full of useful AI assistant tools if you're new to AI.

Helpful Cover Letter Experience:

“At [Company Name], I had the opportunity to assist a global ecommerce retailer in enhancing their online customer experience. By conducting in-depth market research and customer journey mapping, I identified pain points and areas of improvement in their website navigation and user interface.”

Unhelpful Cover Letter Experience:

“I also worked with an ecommerce retailer to improve the customer experience. We did some surveys and training, and they were happy with the results.”

Useful Examples

To make your cover letter stand out, add specific examples that show how you've solved problems or gotten results in past roles.

Quantify your accomplishments whenever possible, using data to give the reader a clear understanding of your impact.

Helpful Cover Letter Example:

“I lead a team of five content writers while increasing website traffic by 18% year-over-year.”

Unhelpful Cover Letter Example:

“I have a great track record of leadership and achieving fantastic results.”

Research and Company Knowledge

Hiring teams aren‘t hiring anyone with the skills to do the job. They’re hiring a person they'll work alongside at their specific company.

So, to show that you‘re not just looking for any job anywhere, share your knowledge of the company’s industry, values, and culture in your cover letter.

Spend some time on the company website and take notes on what makes this business interesting to you and why you would want to work there.

Then, explain how your skills align with the company's mission and goals and explain how you could add to their chances of success. This will showcase your interest in the company and help them see if you are a good cultural fit.

Helpful Cover Letter Research:

“I was particularly drawn to HubSpot not only for its industry-leading solutions but also for its exceptional company culture. HubSpot's commitment to employee development and fostering a collaborative environment is evident in its recognition as a top workplace consistently. I strongly believe that my passion for continuous learning, self-motivation, and dedication to contributing to a team will make me a valuable asset to HubSpot.”

Unhelpful Cover Letter Research:

“I have been inspired by HubSpot's commitment to inbound marketing and its comprehensive suite of solutions. HubSpot's dedication to providing valuable content and fostering meaningful relationships aligns with my own values and aspirations.”

Clear Writing

Your cover letter needs to pack in a lot of important information. But it's also important that your cover letter is clear and concise.

To accomplish this, use professional but easy-to-understand language. Be sure to remove any grammar or spelling errors and avoid lengthy paragraphs and avoid jargon or overly technical language.

You may also want to use bullet points to make your letter easier to skim. Then, proofread your cover letter for clarity or ask a friend to proofread it for you.

• Guide to Becoming a Better Writer
• Tips for Simplifying Your Writing

Helpful Cover Letter Writing:

"In addition to my academic accomplishments, I gained valuable practical experience through internships at respected law firms.

Working alongside experienced attorneys, I assisted in providing legal support to clients. This hands-on experience helped me develop a deep understanding of client needs and enhanced my ability to effectively communicate complex legal concepts in a straightforward manner."

Unhelpful Cover Letter Writing:

"Furthermore, as a complement to my academic accomplishments, I have garnered invaluable practical experience through internships at esteemed law firms.

Throughout these placements, I actively collaborated with seasoned attorneys to conduct due diligence and furnish clients with comprehensive legal support. Notably, these experiences fostered a profound comprehension of client necessities, whilst honing my legal acumen to articulately convey intricate legal principles within a lucid and concise framework, adhering to applicable precedents and statutes of limitations."

Genuine Interest and Enthusiasm

Find ways to convey your passion for the role and how excited you are to contribute to the company you're applying to. At the same time, make sure your interest feels authentic and outline how it aligns with your career goals.

Your ultimate goal is an enthusiastic letter that feels honest and leaves a lasting positive impression.

Showing excitement in writing doesn't come naturally for everyone. A few tips that can help you boost the genuine enthusiasm in your letter:

• Record audio of yourself speaking about the role, then use voice-to-text technology to transcribe and add these sections to your letter.
• Choose your words carefully .
• Write in active voice.

Helpful Cover Letter Tone:

“I am genuinely enthusiastic about the prospect of joining [Company/Organization Name] as an accountant. My combination of technical proficiency, eagerness to learn, and strong attention to detail make me an ideal candidate for this role. I am confident that my dedication, reliability, and passion for accounting will contribute to the continued success of your organization.”

Unhelpful Cover Letter Tone:

“Honestly, I can hardly contain my excitement when it comes to reconciliations, financial statement analysis, and tax regulations! Engaging in spirited discussions with professors and classmates has allowed me to foster an unbreakable bond with the fascinating world of accounting, and I'm positively bursting with enthusiasm at the prospect of applying my skills in a professional setting.”

Memorable Conclusion

End your cover letter on a strong note. Summarize your top qualifications, restate your interest in the position, and express your interest in future communication.

Then, thank your reader for their time and consideration and include your contact information for easy follow-up.

To make your conclusion memorable, think about what parts of your letter you‘d most like the hiring manager to keep top of mind. Then, consider your word choice and phrasing. If you’re feeling stuck, this list of ways to close an email can help.

Helpful Cover Letter Conclusion:

"Thank you for considering my application. I am excited about the opportunity to further discuss how my qualifications align with the needs of Greenpeace. Please feel free to contact me at your convenience to arrange an interview.

Together, let's make a lasting impact on our planet.

[Your Name]"

Unhelpful Cover Letter Conclusion:

"Thank you for considering my application. I look forward to the possibility of discussing my qualifications further and how I can contribute to Greenpeace's mission. Please feel free to contact me at your convenience to arrange an interview.

I’d like to add another stage to the job search: experimentation.

In today’s competitive landscape, it’s so easy to feel defeated, less-than-good-enough, or like giving up your job search.

But don’t let the process become so monotonous. Have fun discovering the qualitative data I’ve discussed here — then, have even more by getting creative with your cover letter composition.

I certainly can’t guarantee that every prospective employer will respond positively — or at all — to even the most unique, compelling cover letter. But the one that’s right for you will.

So, get inspired by these examples and templates. Write an incredible cover letter that shows the hiring team at your dream job exactly who you are.

Editor's note: This post was originally published in October 2020 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

Don't forget to share this post!

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• Cover Letter Intro

How to Write an Effective Cover Letter Intro

Your cover letter intro is your first opportunity to grab the reader's attention and generate serious interest in your job application.

We show you how to start a cover letter by introducing yourself with conviction while shining a spotlight on the qualifications that make you an excellent fit for the job opportunity.

There are a number of ways to do this, we walk you through the process of developing a great introduction to your cover letter and provide effective examples of how to begin your cover letter.

5 key steps to write a good cover letter intro

1. Address the letter to someone by name

Get your cover letter off to the right start by ensuring your letter is addressed to an individual. Contact the company to get the full name, correct spelling and title of the person responsible for reviewing your resume.

Addressing your cover letter to "The Hiring Manager" or "To Whom it May Concern" immediately creates a disconnect between you and the reader.

2. Specify the job you are applying for

The hiring manager may be screening candidates for a number of different job openings so it is important to be explicit about the job you are applying for in your cover letter introduction.

3. Convey enthusiasm for the job

Show commitment from the word go by briefly articulating why you are excited about the job opportunity.

4. Highlight your suitability

Find out as much as you can about the job and company before writing your cover letter. You can then concisely introduce yourself as a well qualified candidate before going on to specify your relevant skills and experience in the body of your cover letter.

5. Tailor your cover letter intro for each job

Your introduction should be targeted to the specific job opportunity and company.

Good examples of how to introduce yourself in a cover letter

Specify the job opportunity and show your enthusiasm

Your online job posting regarding the ..... position immediately caught my eye and your company name caught my attention

Your recent job posting for the .....  position has captured my serious interest

I read  your job description for the .... position with great enthusiasm

I was excited to read your ..... job posting

I was very pleased to learn of your need for a .....

Introduce yourself with conviction

I believe that I am particularly well qualified for this position, please allow me to highlight my skills as they relate to your requirements...

I believe that my qualifications and experience, as presented below, combine to create an excellent match for the position...

I am convinced that I have the  skills and expertise to successfully fulfill your job needs...

The enclosed resume details my proven track record in a similar position, some key points you may find relevant include:

My previous work experience has equipped me with the skills and knowledge you are looking for,  in particular ....

This position will utilize my extensive experience in ....

I am confident that I will make an immediate and valuable contribution to your company, my credentials for this job include:

As a results-driven professional I believe I am well suited to this job, highlights of my achievements include the following :

5 cover letter intro examples that get the results you want

Here are 5 effective ways to start your cover letter when you are submitting a job application..

1. Introduce yourself in a professional manner

Let the employer know you are a serious and well qualified candidate for the job by introducing yourself in a direct and straightforward way.

2. Introduce yourself with enthusiasm and conviction

Emphasize  your genuine interest in the position and the company and state your confidence that you are an excellent candidate for the job.

3. Focus on your suitability for the job opportunity

Why are you a good match for the job? Let the company know what you can offer them in this position.

4. Articulate your passion for the job

Employers seek individuals who show genuine passion for the work they are doing. Combined with the right skills, passion is a top driver of success in a job.

5. What makes you the best candidate for the job? 

Use your cover letter intro to differentiate yourself from the competition. Start with a relevant and impressive accomplishment or skill that puts you ahead of the pack.

Once you have grabbed the reader's attention with a powerful cover letter intro, the next step is to maintain interest and create the desire to learn more about you.

This is achieved in the body of your cover letter which brings attention to the skills, knowledge, expertise, achievements, qualifications and experience that make you a successful candidate for this specific position. It is a concise and compelling summary of what makes you the right job candidate.

You can use the structure of this cover letter template to help you with this next step.

In addition we have over 50 sample cover letters for different jobs that you can easily adapt for your own use.

Closing your cover letter

How you close your cover letter is as important as how you start it.

It is essential to end with the right message and ensure the reader takes action and continues on to read your resume with serious interest.

Find out how to close a cover letter strongly with good examples.

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The Really Great Teacher Company

How to Write the Perfect Online English Teacher Cover Letter

Craft a self-intro that'll make hiring managers swipe right.

Do you dread writing a cover letter for your online English teaching job applications? They always sound generic, bland, and fake: "To whom it may concern, I would like to respectfully submit this cover letter for your online TEFL position." This is not at all how you sound in real life, so let’s change the approach.

Your cover letter is actually your first lesson plan. So, ditch the corporate speak and craft a self-introduction that screams 'the real you.' In this guide, we'll help you write a digital-first cover letter impression that slays.

What is an Online English Teacher Cover Letter?

A TEFL cover letter for online teaching is a brief (150 - 200 words) summary that showcases your enthusiasm and qualifications for teaching English online. It's your chance to convince your future employer you're the right person for the job.

Your resume focuses on your past; the cover letter sets the stage for your future. It's your personal elevator pitch where you highlight why you're perfect for this role.

What's the Purpose of a Cover Letter in Online Teaching?

A good cover letter sets the tone for your resume, highlighting your teaching style and passion for online education. It's your chance to highlight how you connect with students in a virtual setting and handle digital classrooms like a pro. Your cover letter should engage, persuade, and leave an impact.

At The Really Great Teacher Company, our job application form includes a section specifically for this purpose:

Please provide us with a short written self-introduction including your teaching experience, qualifications, and teaching philosophy.

As a company that reviews hundreds of ESL applications every week, our recruiters look for:

• Specific teaching experience
• Relevant qualifications
• Personal attributes
• Cultural awareness
• Tech skills

Most teaching job platforms, including ours, filter job applications using Applicant Tracking Systems (ATS). These systems scan for keywords related to online teaching, TEFL certifications, and digital tools to identify the best candidates for the job.

Many of these keywords are included in the teaching advertisement. Including relevant terms like "classroom management" or "teaching pedagogy" can help your cover letter pass initial screenings and reach human recruiters.

A short, clear, and concise cover letter is what we look for. It's not as crucial as it once was; we'll scrutinize it if we need to better understand your CV.

Marika Boje, Global Recruitment Director, The Really Great Teacher Company

What Should Your ESL Cover Letter Include?

Your cover letter isn't just a resume rehash. It outlines your teaching experience. Got gaps in your CV? Address them head-on. New to teaching? Show why that's a positive.

In your 150–200-word introduction, consider including:

• Career Goals: Share how this role fits into your teaching journey.
• Career Changes: If relevant, discuss how career shifts have prepared you for teaching.
• Professional Accomplishments: Highlight significant achievements in your teaching career.
• Employment Gaps: Got any work gaps in your resume? Explain them here.
• Your Value Proposition: Explain how your skills and experience will help the team.
• Unique Strengths: Highlight your teaching “superpower” or share a personal story that makes you stand out.
• Competitive Edge: Emphasize what makes you an exceptional candidate for this role.

Nail these points, and you'll craft a cover letter that will impress hiring managers.

Are TEFL Cover Letters Necessary in 2024?

ResumeLab surveyed 200 HR recruiters and found:

• 83% of Recruiters said an excellent cover letter can secure an interview even if your resume is flawed. 
• 77% will prefer candidates who send a cover letter.
• 74% prefer job applications that include cover letters along with resumes.
• 72% expect cover letters even if the ad states they're optional.
• 36% will read a cover letter before the resume. 37% will read the resume first.

Bottom line: Writing a TEFL cover letter can help you overcome your CV shortcomings in 8 out of 10 cases. 

Ready to stand out in the digital classroom crowd?

How to Write a TEFL Cover Letter for an Online English Teacher Job

Forget stuffy intros and boring buzzwords. Your cover letter is your chance to stand out in a sea of "passionate educators" and "dedicated professionals."

We review hundreds of applications weekly, but only around 13% make it past the initial resume screening to the interview shortlist.

So - here are five critical steps to writing a TEFL cover letter that'll make hiring managers sit up and take notice:

1. Do Your Company Homework

Scour the school's online presence—website, social media, and job postings—starting with its About page and going deeper.

Discover their mission statement, teaching philosophy, and current initiatives ( news section ). Are they tech-forward or traditional? Understanding their DNA helps you speak their language. Become a digital detective.

2. Personalize, Don't Copy-Paste

Avoid sending the same generic cover letter to multiple teaching jobs. This one-size-fits-all approach screams, "I didn't bother to learn about your school."

Show recruiters you're not just looking for any job – you want this job. Tailor each letter to the specific job and language platform. Call out their unique teaching style, mention their student base, or highlight a recent win from their website. Find out the recruiter's name and use it.

Saying, "I'm excited about your business English focus for young professionals in Korea " proves that you've done your research and are genuinely interested.

3. Solve Their Problems

Every online school faces challenges – maybe they're breaking into a new market or trying to boost student retention. Bring these up in your letter. Show how your skills and experience can help them tackle these hurdles head-on.

Bottom line: I'll work hard to keep your students happy and your company's reputation golden.

Remember, your cover letter isn't just about you – it's about how you can make their jobs easier and students happier.

4. Keep it Simple and Concise

Speed is crucial. Eye-tracking studies reveal that recruiters spend only around 7.4 seconds deciding on the first application review.

For readability, keep each paragraph to 3-4 sentences. Use Hemingway Editor to make your writing bold and clear. Aim for a Grade 8 readability level.

Make it easy to skim with bullet points to highlight your accomplishments. Start with action words to emphasize your strengths.

When developing your bullet points, use the C.A.R. approach:

• Challenge: What challenge did you face, or what problem did you resolve?
• Action: What action did you take?
• Result: What was the result of the action you took?

This approach ensures your cover letter is clear and impactful and demonstrates your problem-solving abilities. The more specifically you describe your skills and experiences, the stronger the impression you will make.

5. Proofing

We've all been there — you hit 'send' and then see a glaring typo. Here's how to avoid that:

• Double-check spelling, grammar, and punctuation. Then check again.
• Use Grammarly or Microsoft Editor to refine your writing.
• Read your letter out loud, even backward — it helps catch mistakes you'd otherwise miss.
• Have a friend review it for tone and clarity — a new perspective can catch what you don't.

Pro Tip: Step away from your letter for a few hours (or even a day) before your final review. You'll come back with fresh eyes and spot things you missed before.

How to Format an ESL Online Teacher Cover Letter

Ready to make your cover letter pop? You'll need five components in a professional ESL teacher cover letter:

• Cover Letter Heading
• Cover Letter Greeting
• Cover Letter Introduction
• Cover Letter Body
• Cover Letter Closing

Why Does Format Matter?

Because it shows you can:

• Organize Information Clearly: Essential for lesson planning.
• Communicate Effectively: A critical skill for language teaching.
• Pay Attention to Detail: Avoiding spelling mistakes is crucial for an ESL teacher!

1) Cover Letter Header: Your Professional Introduction

Your header sets the tone for your entire application. The header's job is simple: to help employers quickly identify and contact you.

Here's what to include:

• City and country of residence
• Professional email address
• LinkedIn profile or teaching portfolio URL (optional)

Example header:

Keep it simple and text-based. Fancy designs can confuse ATS software and recruiters. Focus on clear contact information rather than your design skills.

Note: Only add a header to your cover letter if you're send as a Word or PDF file.

2) Cover Letter Greeting: Personalize

Ditch the "To Whom It May Concern." Personalize by addressing the hiring manager by name whenever possible, as it shows the recruiter you've gone beyond the generic cover letter.

Cover Letter Greetings:

• Dear [Recruiter's Name], (if known)
• Dear Hiring Manager,
• Dear [Company Name] Recruitment Team,

LinkedIn job postings often include the name of the person who posted the job. Sometimes, it's buried in the job description. If you can identify the recruiter or hiring manager, use their name in your greeting.

3) Cover Letter Introduction: Start strong

Forget the snooze-inducing "My name is... I'm applying for..." opener. The hiring manager has a stack of cover letters. You've got less than 3 sentences to hook them - make every word count.

1. Strong Opener

Your opener should:

• Immediately grab attention.
• Show your unique value proposition.
• Demonstrate your excitement for the role.
• Highlight your qualifications and experience.
• Match the platform's style and values.

2. Crafting Your Killer Introduction

Here's your formula for success:

• Start with a hook.
• Briefly highlight your most relevant qualifications.
• Express genuine interest in the position and company.
• Hint at the value you'll bring.

These cover letter openers put this formula into action:

1. The Enthusiastic Specialist

When I saw your posting for an Online Business English Instructor, I couldn’t help but smile — it felt like my dream job. With my CELTA certification and five years teaching tech professionals, I'm excited to help your students master the art of international business communication.

2. The Passionate Educator

Your search for a Creative Online English Teacher for Young Learners instantly sparked my imagination. With a background in children's theater and three years of transforming webinars into wonderlands, I’m eager to bring the magic into your students’ homes.

3. The Perfect Fit

I was excited to see your opening for an Online IELTS Preparation Instructor. Having helped 90% of my students improve their scores by at least one band, I’m ready to contribute to your 95% success rate.

4. The Culture Connector

Exploring your website and seeing your dedication to fostering global understanding through language instruction made me want to be part of your team. My experience living and teaching in three countries aligns perfectly with your mission.

5. The Humorous One

Your LinkedIn post for a Thailand-based Online ESL Teacher made me choke on my papaya salad — it was like reading my ideal job description! With my TEFL qualifications and 2+ years in the classroom, I can boost students' comprehension while keeping things fun.

3. Avoid These Generic Sentences:

Steer clear of generic online job openers like:

Hi, my name is John Smith. I'm based in Toronto and applying for the ESL teaching position.

To whom it may concern, I would like to respectfully submit this cover letter for your online TEFL position.

4. The Fresh Graduate: Three Approaches

If you're an inexperienced teacher, write your cover letter as your future. Take what's in your resume, your past, and frame it to where you're heading.

Here are 3 examples:

1. The Enthusiastic Learner

Your ad for an Experienced Online English Instructor caught my eye. I'm new to professional teaching, but my recent 120-hour TEFL course gave me hands-on experience. I created and taught 10 online lessons, getting great feedback. I'm excited to bring my fresh ideas and quick learning to help your students succeed.

2. The Technologist

I'm excited about your Experienced Online English Teacher position. As a new TEFL graduate with a computer science background, I blend language and tech skills. I've tutored online for four years, using various e-learning platforms. I'm eager to apply this tech-savvy approach to your online program.

3. The Volunteer

Your Experienced Online English Instructor position matches my goals perfectly. I'm a recent graduate with a TEFL certificate, plus two years of coaching children's rugby. Combined with my semester in Italy, I'm ready to teach online learners effectively.

4. Your Cover Letter Introduction Formula:

As an online English teacher with [X] years of experience in [Your Area of Expertise] , I am thrilled to apply for the open position at [Language School] . With a proven track record in [Skill / Achievement 1] and [Skill / Achievement 2] , I can improve your [Something Important to the School] .

Cover Letter Introduction Example:

As an online English teacher with three years of experience in business communication, I’m excited to apply for the adult teaching role at The Really Great Teacher Company. With a proven track record in improving student scores and creating targeted study plans, I’m ready to bring that same success to your center.

5. Pro Tips for a Standout Online Intro

• Express genuine interest in the specific role.
• Highlight how your skills match the job requirements.
• Briefly mention why you're drawn to the company.
• Lead with your skills, knowledge, and education.
• Use keywords from the job description/posting.
• Avoid wall-to-wall text.
• Mirror the company's tone (formal? casual? or somewhere in between?).
• Keep it punchy - aim for 3-4 sentences max.

Remember, your intro sets the stage for the rest of your application. Make it memorable, make it you, and make it impossible to stop reading.

4) Cover Letter Body: Show Your Value

This is where you transform from just another applicant into their ideal candidate. Your mission? Convince the school you're the solution to their problems.

1. Understand Their Needs

Before you start writing, put on your detective hat:

• Why are they hiring? What challenges are they facing?
• What skills and qualities are they prioritizing?
• How can you be the answer to their needs?

Pro Tip: Research shows that adaptability and quick learning are top qualities employers seek. Highlight these traits in your examples.

2. Craft Your Pitch

Structure your body into two powerful paragraphs:

1. Your Relevant Experience:

• Highlight critical qualifications and experiences.
• Provide specific, quantifiable teaching successes.
• Show how you've adapted and learned in past roles.

2. Your Fit with Their Company:

• Demonstrate knowledge of the school or learning platform.
• Explain why you're perfect for this specific role.
• Show how your unique skills solve their problems.

3. Make It Concrete

Use the STAR method (Situation, Task, Action, Result) to craft compelling examples.

In my current role at XXX:

• Situation: I faced the challenge of engaging young learners in online classes.
• Task: I needed to increase student participation and retention.
• Action: I developed interactive lessons using Zoom breakout rooms and digital whiteboards, creating virtual escape rooms tied to our curriculum.
• Result: Student engagement increased by 35%, and vocabulary retention improved by 28%.

STAR Method Example:

In my current role at XXX, I faced the challenge of engaging young learners in online classes (Situation). I needed to increase student participation and retention (Task). I developed interactive lessons using Zoom breakout rooms and digital whiteboards, creating virtual escape rooms tied to our curriculum (Action). As a result, student engagement increased by 35%, and vocabulary retention improved by 28% (Result).

4. The Bottom Line

Conclude with a powerful statement that captures your value:

I'm ready to bring my creative teaching methods and flexibility to your team, fully committed to exceeding your expectations. Your students' success and the school’s reputation will be my main focus.

Every sentence should answer the question, "Why should they hire me?" Make them see you're not just a good choice but their best choice.

5. Cover Letter Closing: Leave a Lasting Impression

Your closing paragraph is your final pitch and can be the difference between landing an interview or landing in the rejection pile.

1. Key Closing Elements

• Reiterate Your Enthusiasm: Remind them why you're excited about this specific role.
• Highlight Your Fit: Sum up why you’re the ideal candidate.
• Say Thanks: Thank the recruiter for their time and consideration.
• Include a Call to Action: Prompt the next step in the hiring process.
• Sign Off Professionally: End on a courteous, formal note.

2. How to Craft Your Closing Paragraph

Follow this structure to wrap up effectively:

• Start with a confident statement about your fit for the role.
• Briefly mention 1-2 key qualifications that make you stand out.
• Express enthusiasm for the opportunity to contribute to their team.
• Thank the reader and include your call to action.

I'm excited to bring my innovative teaching methods to The Really Great Teacher Company. My track record of improving student engagement by 35% would be an asset to your team. I look forward to discussing how I can contribute to your success.

• Keep your closing paragraph to 3-5 sentences max.
• Tailor your call to action based on the job post (e.g., if they mention a second round involves a demo lesson, express your eagerness for this opportunity).
• Triple-check for typos – a final paragraph mistake can undo all your good work!

Remember: Make it confident, relevant, and memorable!

3. Professional Sign-offs

Choose one of these formal closings:

• Best regards,
• Kind regards,

The Perfect Online English Teacher Cover Letter Sample:

[Date] [Your first and last name] [City, Country] [Your email address] [LinkedIn Profile or Website] Dear [Hiring Manager], Your LinkedIn post for an Online English Teacher feels like a perfect match for my background in educational storytelling and digital engagement. Here’s what I bring to the table: Five years of experience in ESL teaching and content creation Skilled in creating engaging online learning experiences Proven success in boosting student engagement and performance In my last role, I noticed that students were tuning out during virtual grammar lessons. To change that, I developed a narrative-based curriculum that wove grammar into an interactive story. The results? A 40% jump in student engagement A 25% boost in test scores Consistent 5-star feedback from students I love that your company focuses on story-driven learning — it aligns perfectly with my own approach. I was particularly impressed by your interactive grammar course, which makes verb tenses an engaging adventure. I’d be thrilled to chat about how I could help your students succeed. Thank you for considering my application! Best Regards, [Your signature] [Name]

Download Cover Letter

Nailing the perfect cover letter for an online English teaching job doesn't have to be daunting. Here's how to make it happen:

• Make It Personal: Research each company and mention what you genuinely like about them.
• Show Your Digital Skills: Highlight your experience with online teaching tools and platforms.
• Share Your Story: Use real examples to show your impact, like the STAR or CAR method.
• Keep It Snappy: Stick to 150-200 words that hook them quickly. Tools like Hemingway Editor can help keep it clear and easy to read.
• Tweak Your Template: Start with a base template, but customize it for every application to make it feel fresh and specific.

Mix these tips with thorough proofreading to create a cover letter that reflects who you are and why you're passionate about teaching. Now, write one that makes hiring managers excited to meet the teacher behind the words!