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Elevator Pitch: significato, cos’è e come usarlo

Claudia Caldara -

Hai mai creato un Elevator Pitch ? L’Elevator Pitch è una forma di comunicazione che punta tutto sul tempo. Proprio così: la buona riuscita di un Elevator Pitch, infatti, è data dalla capacità di attirare e catturare l’attenzione dei propri interlocutori nel tempo di una… corsa in ascensore!

Si sintetizza nella presentazione di una nuova idea e, se ne comprendi il sistema e le logiche, può diventare uno strumento preziosissimo non solo per la tua carriera come Product Manager , ma anche per costruire la Product Vision .

Andiamo per gradi e partiamo dal significato dell’elevator pitch.

Elevator pitch: significato

Cosa è l’elevator pitch.

• Elevator Pitch: come si crea
• L’Elevator Pitch personale

Come usare l’elevator pitch per costruire la Product Vision

• Elevator pitch: a cosa serve
• Utilizzare l’Elevator pitch per presentare un prodotto

Ci sono diverse versioni su come e quando sia “nato” il concetto di Elevator Pitch. Quella che personalmente preferisco è che sia stato creato da Elisha Otis , fondatore della Otis Elevator Company, alla fine del 1800.

Lavorava in una fabbrica di lettiere e voleva utilizzare un sistema automatico per spostare i detriti su altri piani. Otis sapeva dei primi ascensori, ma era anche consapevole che fossero piuttosto pericolosi da usare. Laddove il cavo di un ascensore si fosse spezzato, infatti, l’ascensore si sarebbe schiantato sul fondo, distruggendo nell’impatto tutto il contenuto all’interno e probabilmente ferendo anche lui.

Tutti avevano paura di salire sugli ascensori, per non parlare di installarli all’interno degli edifici. Dal punto di vista degli affari, ciò significava una cosa importante: 

Otis aveva trovato una grande lacuna da colmare nel settore degli ascensori .

Quindi, insieme ai suoi figli, iniziò a pensare a come risolvere questo problema. Per alleviare le ansie delle persone, creò una serie di serrature di sicurezza. Fondamentalmente, se un ascensore viaggiava oltre una certa velocità, le serrature di sicurezza avrebbero impedito all’ascensore di schiantarsi.

Come ogni nuova invenzione, le persone non credevano davvero che l’idea di Elisha Otis fosse in grado di garantire la sicurezza degli ascensori. Doveva fare qualcosa per iniziare a vendere la sua invenzione.

Otis capì che il modo per convincere le persone era semplicemente mostrare e far loro sperimentare ciò che stava proponendo. Così, organizzò una manifestazione pubblica davanti a un folto gruppo di persone a New York City. Ricreò un pozzo dell’ascensore esposto al pubblico e si mise in cima alla cabina chiedendo di  tagliare il cavo al suo assistente. Tutti rimasero senza fiato pensando che Elisha Otis sarebbe morto nello schianto.

Ma, proprio prima che l’ascensore raggiungesse il fondo, il sistema di bloccaggio azionò i freni e Otis insieme all’ascensore si salvò. La folla esplose in applausi e tutti chiesero a Otis come avrebbero potuto avere questi nuovi e migliorati ascensori nei loro edifici. Tutti credevano nel prodotto, avevano capito il suo valore e rapidamente compresero il risparmio di tempo che un ascensore poteva fornire in termini di beneficio. Poco dopo, Otis fondò la sua azienda di ascensori, la “Otis Elevators”. 

È così che nacque l’elevator pitch.  

Abbastanza efficace se si considera che ancora oggi gli ascensori Otis trasportano 7 miliardi di persone ogni tre giorni e sono installati all’interno di alcuni degli edifici più grandi del mondo.

Fatta questa breve premessa, andiamo a comprendere cosa è un elevator pitch. Si tratta di una breve presentazione di te stesso, della tua azienda o del tuo prodotto , descritta in pochissimi punti chiave che ti permette di stabilire una connessione quasi immediata con il tuo interlocutore.

Il suo nome infatti richiama il tempo di una corsa in ascensore . Richiede che venga sviluppata una vera e propria competenza nel crearlo, grande dedizione e tanto tanto allenamento. 

Si può parlare di elevator pitch, sia se viene fatto durante un evento fisico, che in modalità asincrona (quando si scrive un’email o si produce un video). Esistono varie tipologie di elevator pitch a seconda della durata oppure del target a cui è rivolto (consumatori, finanziatori, partner,…). Solitamente un pitch dura dai 30 ai 120 secondi . 

Se vuoi scoprire il migliore Elevator Pitch di sempre, ti consigliamo di dare un’occhiata a questo video, tratto dal film “The Dilemma” (2011) ;) È un esempio perfetto di come raccontare una storia convincente in soli due minuti!

Elevator pitch: come si crea 

Ma come si crea un buon elevator pitch capace di catturare davvero l’attenzione dei nostri interlocutori? In 4 passagg i:

1. Posizionarsi nel mercato

Il primo passo è pensare alla lacuna nel mercato che il tuo prodotto o servizio sta colmando . Nel caso di Otis, la lacuna che ha colmato è stata la mancanza di un sistema di sicurezza che ha reso quasi impossibile l’adozione di massa degli ascensori.

2. Promettere qualcosa di unico

Chiediti qual è l’unica cosa che le persone crederanno di ottenere lavorando con te. La promessa di Otis è che tu e il contenuto all’interno dell’ascensore sarete al sicuro e non verrete distrutti in caso di guasto del cavo di trasporto.

3. Principali vantaggi

Quindi, pensa ai principali vantaggi che il tuo prodotto o servizio offre ai tuoi clienti. Nel caso di Otis, i principali vantaggi sono stati la sicurezza e l’incolumità delle persone e delle merci trasportate.

4. Idea unica

Qual è la grande idea unica che puoi utilizzare nel tuo marketing? L’idea unica di Otis era quella di fare una dimostrazione estrema davanti a una folla per dimostrare loro che funzionava il suo prodotto.

Elevator pitch personale: esempi

Analizziamo, adesso, degli esempi su come creare un EP personale, riferito al proprio ruolo lavorativo.

1. Presenta chi sei e qual è il tuo ruolo

(ad es. “Sono un rappresentante di vendita di Cable US”). 

Questo ti aiuterà a iniziare la conversazione con il piede giusto.

Ricorda di non divagare. Quando parliamo di noi stessi, il nostro cervello mostra attività nelle aree legate al valore e alla motivazione. 

Il problema con le divagazioni infatti è che non hai ancora guadagnato l’interesse o l’attenzione del potenziale cliente. A loro non importa ancora chi sei, per quanto tempo hai lavorato nella tua azienda o quale lavoro hai svolto prima. Mantieni le informazioni su di te al minimo e guadagna il diritto di condividerne altre più avanti.

2. Comunica la missione della tua azienda

Avere una chiara comprensione di ciò che fa la tua azienda. Qual è la mission e gli obiettivi dell’azienda per il suo prodotto o servizio? Includi una sezione nella tua presentazione in cui presenti l’azienda. Più conosci l’attività, più facile sarà soddisfare la tua proposta per la persona con cui stai parlando.

“Sono un rappresentante di vendita di Cable US . Aiutiamo gli hotel negli Stati Uniti a trovare il perfetto fornitore di servizi via cavo, pianificando tutto in base alla loro location e alle loro esigenze”.

3. Spiega la company value proposition

Cosa fa la tua azienda eccezionalmente bene per distinguere il suo prodotto o servizio dal resto? Che il prodotto o servizio offre ai clienti?

“Sono un rappresentante di vendita di Cable US. Aiutiamo gli hotel negli Stati Uniti a trovare il perfetto fornitore di servizi via cavo, pianificando tutto in base alla loro location e alle loro esigenze. Con esperti localizzati in ogni area del paese e assegnati a ciascun account, aiutiamo gli hotel a identificare il costo più conveniente per fornire un servizio efficace e piacevole per gli ospiti”.

4. Aggancia la loro attenzione: l’ancoraggio.

Coinvolgi il tuo pubblico con una storia emozionante su un cliente o sui fondatori dell’azienda. Oppure offri un fatto curioso o una statistica affascinante sul prodotto. 

Un’ancora che catturi l’attenzione mantenendo le persone coinvolte in ciò che stai dicendo. 

“Sono un rappresentante di vendita di Cable US. Aiutiamo gli hotel negli Stati Uniti a trovare il perfetto fornitore di servizi via cavo, pianificando tutto in base alla loro location e alle loro esigenze. Con esperti localizzati in ogni area del paese e assegnati a ciascun account, aiutiamo gli hotel a identificare il costo più conveniente per fornire un servizio efficace e piacevole per gli ospiti.In media, siamo in grado di far risparmiare agli hotel fino al 25% sulle bollette annuali”.

Ed infine leggi il tuo pitch ad alta voce e assicurati che suoni naturale. 

Se vuoi scoprire i 6 migliori elevator pitch del 21esimo secolo secondo Daniel H. Pink , ti consigliamo di guardare questo video.

Partendo dall’elevator pitch, Joel Spolsky ha formulato le 6 domande su cui costruire una product vision :

• For… (the product’s target market) > il mercato di riferimento del prodotto
• Who/That… (describe what need your product solves) > descrivere quale bisogno il prodotto sta colmando
• The Product… (product name,or product category) > il prodotto stesso con le sue peculiarità
• That Leads To… (main advantage, appealing reason for purchase) > Il vantaggio principale, il motivo per cui un utente dovrebbe acquistarlo
• Unlike The… (principal competing alternatives) > Differenziazione rispetto ai competitor
• Our Product Offers… (describe main differentiation) > Cosa il tuo prodotto offre di differenziante rispetto ai competitor

Una delle caratteristiche del ruolo del Product Manager è fornire indicazioni guidando l’esecuzione in base alla product vision e alla strategia del prodotto. Ogni azienda è diversa, in termini di valori, punti di forza e di debolezza. 

Solo comprendendo a fondo questi ultimi, è fattibile decidere quali opportunità di prodotto perseguire. La product strategy descrive come il team raggiungerà la product vision.  Entrambi mantengono allineato il team e supportano ogni decisione sul prodotto durante l’esecuzione. I Product Manager sono responsabili della comunicazione e dell’evangelizzazione della product vision.

Un framework utilissimo per costruire product vision e product strategy è l’Elevator pitch, perché consente di articolare una strategia in modo molto chiaro e conciso. 

Se non riesci a riassumere la strategia in poche frasi, allora ci sono cose importanti che devi ancora chiarire della product vision.

Qualunque cosa tu stia lanciando, l’elevator pitch e product vision dovranno essere:

• Informativi

L’obiettivo è quello di fornire all’ascoltatore una piccola quantità di informazioni che gli rimarrà impressa e ferma saldamente nella sua memoria: come se si trattasse di una fotografia, una memoria, una sensazione che non andrà via facilmente.

Elevator Pitch: a cosa serve

Essere capaci di creare un elevator pitch è fondamentale e utile per chiunque lavori in ambito prodotto: per effettuare una presentazione a uno stakeholder , per descrivere un intero prodotto a un investitore o presentarti a un colloquio di lavoro, dove il prodotto sei tu stesso o tu stessa.

Saranno quindi fondamentalmente due gli ambiti in cui probabilmente necessiterai di unire product vision ed elevator pitch:

•  La tua presentazione personale , che può essere utilizzata come risposta alla temuta domanda del colloquio di lavoro “parlami di te”;
• La presentazione del tuo prodotto , utile per tutto, dal networking al pitching dei finanziamenti;

Utilizzare l’Elevator Pitch per presentare un prodotto

Presentare un prodotto non è così diverso da presentare te stesso. Le competenze di base rimangono le stesse, ma l’obiettivo e la struttura devono essere diversi.

Iniziare con il problema e non con la soluzione

Questo consiglio, che è ottimo per la gestione del prodotto, è utile anche per la presentazione del prodotto. Iniziare il discorso inquadrando il problema che si vuole risolvere, mettendolo in relazione con il pubblico o invocando empatia. 

Renderlo personale

Parlare di chi colpisce questo problema o di come la soluzione che è stata costruita ha effettivamente migliorato la vita di qualcuno.

Portare i dati

Come per tutte le cose in Product, devi essere in grado di portare i dati. Idealmente, queste saranno metriche di successo. Se non ci sono ancora metriche di successo da condividere, utilizzare i dati per convalidare la necessità della soluzione, dimostrando che c’è un problema. 

Questo mostrerà anche che sono state fatte delle ricerche di mercato e dei competitor.

Mostrare la USP (User Selling Proposition) 

L’unica strada per affrontare un mercato iper-competitivo è conoscere la propria USP. Assicurarsi che il proprio pubblico sappia come e perché il proprio prodotto è diverso e cosa porta di differenziante al tavolo rispetto agli altri giocatori.

“At the heart of every product person, there’s a desire to make someone’s life easier or simpler. If we listen to the customer and give them what they need, they’ll reciprocate with love and loyalty to your brand”. Francis Brown, Product Development Manager at Alaska Airlines

E tu, hai mai usato un elevator pitch? Com’è andata? Ti ritrovi in queste parole e vorresti condividere la tua esperienza? Facci sapere nei commenti!

… e se ti piacerebbe approfondire il Product Management all’interno di un percorso formativo di gestione del prodotto a 360°, dai un occhio al  Master in Product Management  🎓 in partenza !

Claudia Caldara

4 commenti per “ Elevator Pitch: significato, cos’è e come usarlo ”

bellissimo articolo!

Grazie Andrea del tuo contributo. Claudia

💯 Interessante davvero!

Grazie Antonio del tuo feedback!

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Significato di elevator pitch in inglese

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• If you're job-hunting, develop a a 15-second " elevator pitch " to use whenever you meet a potentially useful contact .
• When you start a business , it is all about " elevator pitches ", in which you express your idea in simple terms - in less time , as the term suggests , than a 30-second ride in a lift .
• When I look at a website I am looking for the company's elevator pitch : what the company does, briefly explained , and some proof that it does a good job .
• I am less interested in a flashy power point than a good elevator pitch .
• ambulance-chasing
• argumentation
• be/go on at someone idiom
• unconvinced
• unpersuaded
• unpersuasive

Puoi anche trovare parole associate, frasi e sinonimi negli argomenti

elevator pitch | Inglese per gli affari

Traduzioni di elevator pitch.

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Parola del Giorno

leave no stone unturned

to do everything you can to achieve a good result, especially when looking for something

Treasure troves and endless supplies (Words and phrases meaning ‘source’)

Parole Nuove

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How To Write A Killer Elevator Pitch (Examples Included)

Mike Simpson 0 Comments

By Mike Simpson

You’re on the elevator, riding up from the lobby to the top floor to drop off your resume with Human Resources in response to a job posting for your dream career.

You’re excited, but nervous, because you know your resume is going to be just one of hundreds that the hiring manager is going to look over before even thinking about inviting anyone in for an interview.

If only there were a way to make yourself stand out. If only…

The doors open and a woman in a sharp looking business suit steps in with you. She looks over and sees the top floor button is already lit. She smiles and in that instant a current of nervous energy rips through your body. This isn’t just any generic passenger you’re sharing the ride with…this is the hiring manager you’re hoping to impress!

Your heart starts pounding, your palms are sweaty, you feel light headed…

This is your chance!

You have a 12 floor uninterrupted ride up with her and in those moments, in that tiny elevator, she’s your captive audience.

You open your mouth and turn to her with a look of enthusiasm…and speak.

Let’s hope that elevator pitch  (or elevator speech) is ready!

Here’s the deal, after you make your successful elevator pitch (which you will after reading this article!), you need to know that you will get an interview…

But here’s the thing: there are over 100 other difficult interview questions you could be asked in your job interview. Sounds stressful right?

Well don’t worry, because we created a free PDF that outlines the most common questions and gives you word for word sample answers that you can use at your next interview.

Click the link below to get your copy now!

Get Our Job Interview Questions & Answers Cheat Sheet!

FREE BONUS PDF CHEAT SHEET: Get our " Job Interview Questions & Answers PDF Cheat Sheet " that gives you " word-word sample answers to the most common job interview questions you'll face at your next interview .

CLICK HERE TO GET THE JOB INTERVIEW QUESTIONS CHEAT SHEET

What Is An Elevator Pitch?

So what exactly is an elevator pitch?

In a nutshell it’s just what it sounds like: a short, 30-60 second well crafted business pitch telling someone who you are and why they should want to hire you .

It’s called the elevator pitch because it’s meant to represent the amount of time you’d have if you were stuck in an elevator with someone riding from the bottom of the building to the top.

“Well, this stinks. I live in a town of nothing but one floor buildings. How am I supposed to use an elevator pitch? Clearly this article means nothing to someone who doesn’t live in the heart of a big city or surrounded by high rise buildings.”

Elevator speeches are good for so much more than just catching someone in a small enclosed space. You never know who you might run into at a cocktail party, or the movie theater, or grocery store…or any other number of places.

A solid elevator pitch will allow you to distill down to the most pure form exactly who you are and what you offer, and that focus can help to set you apart from all the other candidates who are vying for the same job.

Think of it as a commercial and you’re the product . You’ve got 30 seconds to market yourself and convince whoever is listening to not only NOT change the channel, but to buy what you’re selling…you as the Perfect Candidate!!

“So where do I start? Should I lock myself in the bathroom with a stopwatch and pretend it’s an elevator? Do I need a jingle?”

Hmmm…all we’ll say is do whatever works for you…but let’s all agree to skip the singing…for now. Instead, let’s focus on answering a few basic questions by doing a little pretending.

How To Write An Elevator Pitch

Let’s imagine you’re in sales and you just got into an elevator with the CEO of a huge manufacturing company. The doors shut…it’s just the two of you…and you have 60 seconds to convince him to not only listen to you, but to consider you as a potential employee, not just a fellow passenger on a short ride upstairs. So how do you do that!?

Let’s watch…er, we mean, read:

What do you do? Can you tell someone what you do in such a way that it’s interesting? Can you turn it into a quick little anecdote or story that will capture someone’s attention?

“Let me tell you about the time I took our products all the way to the North Pole. I’m in sales. I started out selling refrigerators to moose in Canada.”

Now that we’ve got your job title, can you tell us what you do when you’re doing what you were hired to do?

“In four short years, I’ve helped lead my team to the number one spot in sales…”

Okay, great…but what’s next?! What’s your objective ? What’s your goal?

“…but I knew we could do better. That’s why I took our refrigerators all the way up to the penguins in the North Pole.”

What makes you the best at what you do? Okay, now’s your chance to shine. Why are you the Perfect Candidate?

“Did you know that broken beaks from trying to eat frozen fish is the number one problem facing penguins today? Their issue isn’t that it’s not cold enough for them to keep their fish fresh, it’s that it’s too cold. I knew that by putting their fish in our double insulated hermetically sealed refrigerators instead of the traditional snow bank, the penguins would be able to keep fish fresh longer without having to freeze them, making it easier for the penguins to eat. As a result, we’ve more than quadrupling our current sales and are not only ranked number one regionally, but nationally as well.”

What’s your hook? You’ve just told a great story, but besides being entertained, why should your audience care?

“Now, just imagine what I can do for your products…”

Wait, who are you? D’oh! Nothing says missed opportunity quite like totally forgetting to tell someone your name.

“My name is Bob Mackrel,”

And most importantly…what do you want?

“…and I’m looking for my next big sales challenge. My I give you my business card?”

Boom. And there you have it: the perfect (if not a little outlandish) elevator pitch. In 30 seconds you’ve told your audience what you do, why what you do is important, hooked them in with what you plan to do next for their company, and who you are.

Easy, cheesy, right?

Penguins and refrigerators aside, this pitch was clearly perfect for the audience because our boy Bob knew the CEO, knew the company, and knew that his skills with sales would be a great match. Bob tailored his pitch.

“Again with the tailoring! That’s all you guys talk about…tailoring!”

That’s because it works! Again, think of our commercial analogy. When you’re watching TV, which ads do you skip over or tune out? The ones that don’t apply to you…right? And the ones you listen to and remember are the ones that DO apply to you.

“Ahh…I see what you’re saying. That does make sense!”

The nice thing about an elevator pitch is that it’s short and sweet and to the point, which means once you get the basics figured out, you should be able to use it on just about anyone in any situation…as long as you make sure to always tailor your hook to your specific audience.

Elevator Pitch Mistakes To Avoid

So now that you know what to do in your elevator pitch, let’s quickly talk about what NOT to do.

Speaking too fast.

Yes, you only have about 60 seconds, but try to avoid cramming 15 minutes of information into one minute.

Using highly technical terms, acronyms or slang.

You want your pitch to be easily understood by any audience and that means try to avoid using words that will confuse the average person. The last thing you want is for whoever is listening to you to feel dumb. Remember, think commercial!

Not being focused.

This isn’t a general conversation and you’re not discussing the weather (unless that’s your job, in which case, never mind). Keep your pitch clear and focused.

Not practicing what you’re going to say.

First, write down your pitch. Read it over. Have your friends and family read it. Does it make sense? Make sure it flows well and that there aren’t any spots that feel rough or awkward. Then practice it. Practice it again. Keep practicing it until it becomes so easy for you to pitch that you can do it at the drop of a hat.

Being robotic.

This is all about a face to face interaction with someone you want to impress. Having an easy, approachable, conversational style to your pitch will get you much further than an overly rehearsed monologue approach.

Not having a business card or other take-away with you.

Okay, you’ve sold them on you…now how are they going to get a hold of you when they decide it’s time to bring you in? Make sure you always have something on you to pass on that will allow people to not only remember you, but contact you later on.

Not saying anything.

It does absolutely nothing for you to have a killer elevator pitch if you never use it. Now it’s your turn! Here are three example elevator pitches to get you started. Remember, these are just examples! Make sure you do the work to craft one specific to you and your audience!

3 Great Examples To Use As Inspiration

Graphic designer/logo branding specialist.

Hi, I’m Pam Tone and I’m a graphic designer. Did you know it takes the average person just two seconds to look at a company logo and decide if they like it? Did you know that a badly designed logo can do irreversible damage to a company brand and that most companies go through at least three to four versions in a single year before settling on their final design, costing both time and money? Having worked for over 10 years as a professional graphic designer specializing in brand identification means I’ve built my reputation on the longevity of my logo designs. I can say that not only are my clients happy with what I’ve done for them, but my designs have gone on to win national and international logo and branding awards. I have worked hand in hand with some of the biggest advertising agencies and companies and out of over 300 contracts, have had only one logo changed, and that was as a result of a merger, not poor design. I’d like to bring that award winning history to your company. Would you be willing to meet with me for 20 minutes to go over my portfolio and see how I can help make sure your logo properly reflects your brand?

TEACHER/EDUCATOR

Mobile app developer.

Hi, I’m Chip Ohm and I’m a developer. Did you know one of the biggest challenges facing companies these days is tracking employee work time? Of course, when you have a building where your employees are required to clock in and out it makes things easier, but what about employees who work from home or are on the road? I’ve come up with an easy way for both employees and employers to log and keep track of hours using just their cell phones and an app I’ve designed. The app allows employees to log in from wherever they are and input their start and stop times at the push of a button. You don’t even need to be in an area with a signal. The program captures all the data and holds it in a file which is then automatically uploaded to the employer’s servers as soon as the user is back in signal range. The system is not only simple, but it’s tamper proof. Not only has this app helped streamline the timecard process for remote employees, but it’s reduced timecard inconsistencies and paycheck errors by 90%, saving both time and money. So, how does your company handle logging in hours for your remote clients?

So there you have it! Now that you’ve read through this article and seen a few examples, it’s time to craft your own elevator pitch. Remember, keep it simple, keep it short, and keep it tailored.

And as always…good luck!

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• Job Interview Tips

9 Elevator Pitch Examples to Ensure You Stand Out

You know the concept of an elevator pitch: a short, braggy speech you’re supposed to deliver in front of some big shot when you inevitably wind up in an elevator with them for 30 seconds.

Nowadays, it’s like an automated, generic LinkedIn message. It’s inflated, overly self-promotional, and incredibly outdated. This kind of approach just doesn’t resonate in today’s business landscape.

So what do you do if you need an elevator speech? You have hopes to sell yourself, land a job, get a client, or sell a product.

Well, you need to learn a better way to create and present an elevator pitch. It doesn’t require a lot of work, only a new angle.

In this article, we’ll talk about:

• What’s an elevator pitch and how to make it
• What a modern-day elevator pitch should include
• Elevator pitch examples for different situations
• The key to writing an elevator pitch that stands out

Don’t waste days compiling overused interview techniques. Get original answers to every single question you could expect.

Shifting the Perspective on Elevator Pitches

An elevator pitch or elevator speech is a 30–60-second long speech that informs listeners about you, what you do, and why it’s relevant to them — whether you’re trying to sell a product, services, or yourself as a candidate for a job.

You can use it to quickly introduce yourself in a job interview, at a job fair, during conferences, networking events, or other semiformal job-related gatherings.

But like we said, the standard elevator speech is slowly becoming outdated because people make it sound salesy and robotic.

This is why there’s a shift of perspective: the modern-day elevator pitch should be conversational, natural, and focused on human connection and authenticity. Otherwise, it might not have the power you’re expecting.

You should still introduce yourself, state what you do, what your mission is, and hint at how someone could benefit from that. But your main goal is to get the conversation started, so both parties (you and the person you’re speaking to) can exchange ideas and see if there’s space for collaboration.

How to Create an Elevator Pitch: General Template

Before we begin, we’d like to point out that this article will walk you through the basic structure of an elevator pitch. Then it’ll show you how to adjust it for different purposes (for a job interview, a networking event, and other job-related social gatherings).

We’ll also provide specific examples based on different situations.

Here’s what the general structure of such an elevator pitch looks like:

A “hook” or an attention-grabber

Finding a relevant topic, a common pain point, or an interesting question could be a casual, natural conversation starter. This makes for a perfect hook or an attention-grabber for an elevator pitch.

From there, you can gently steer the conversation in the direction of your expertise and create an inviting atmosphere for people to share their experiences with you.

For example: Imagine you’re attending a seminar/conference about Google updates and how they affect content marketing. You can start a convo by mentioning an interesting initiative you took regarding content update best practices, and how it helped you keep the traffic during turbulent times.

You can expand then, mentioning what you do and how somebody could benefit from that. Potentially, a decline in traffic is someone’s pain point, and that person would be interested in what you have to say right away.

You could start a conversation by asking: “How did you fare after the last major update?” It’s a nice way to put them first and show curiosity about their situation.

Then, you could say something like “My last client’s blog traffic took quite a hit. At first, they were reacting the same way everyone else was, just kind of freaking out. Once I came on, we identified 5 specific things that could help them with authority and their traffic shot back up.” This would grab their attention and give them something to relate to. Plus, it would present you as the solution to the problem, and they would be more than interested to hear about the 5 ways to increase traffic.

Which brings us to our next step.

A quick explanation of what you do

In this part of your elevator pitch, you can speak more about your work and how you solve different pain points.

It shouldn’t be bragging, but an honest, realistic story about your relevant experiences. If you can back them with hard data (maybe one key accomplishment, because you need to be short), even better. You can also mention some of your biggest clients, your mission and vision, or any other relevant detail.

The space for questions

Every good elevator speech will leave enough room for the person you’re speaking with to ask questions. Perhaps they’ll ask for more details about your expertise and company. That would be the perfect opportunity for you to elaborate and show how you could potentially solve their problems and contribute to their success.

Perhaps they’ll ask for recommendations, be it for software, strategy, or people. That’s a nice way to start building relationships.

Or, someone might straight up ask you if you could help them because they’re facing the same problem, and then the case is closed. You “sold” yourself during the elevator pitch purely because you were able to strike up a valuable conversation and provide value.

The questions you ask

You can ask questions in your elevator pitch! We’re moving away from sales-dudes-bragging pitches. People don’t want to listen to the monologue you learned by heart and recited to five people in the room. They want authentic conversations now.

Use the opportunity to ask relevant questions to keep the conversation going.

You can ask about how their company is dealing with the topic at hand, if they heard about a recent event in the industry, or anything else that would help you connect with and understand the person you’re speaking with.

✅ Pro tip: Elevator speeches don’t have to follow the same pattern . The more your elevator speech sounds like a natural part of the conversation, the more success you’ll have. If you can make your elevator speech a chameleon, perfectly blended with the rest of the talk, people won’t recognize that you’re “pitching” anything. What they will recognize is your expertise and authenticity, and they’d be drawn to you.

Elevator Pitch Examples for Different Scenarios

Elevator pitch examples for a job interview.

If you’re looking for a job, you’ll likely hear “Tell me about yourself” in every interview. This is the perfect opportunity to bring out your elevator pitch and start a conversation.

Here’s how to create an elevator pitch for a job interview:

A recent graduate offering fresh perspectives and motivation to learn

A career switcher who shows transferable skills and eagerness to evolve, a seasoned professional highlighting vast experience and adaptability.

Elevator pitch examples for a networking event

Notice how these elevator speech examples will be a lot more conversational and a lot less rehearsed than the ones for job interviews. You should be as natural as possible when networking — focus on creating a connection first and a collaboration second.

An industry expert pitching unique insights and records of accomplishments

An aspiring leader focusing on the vision and leadership potential, an eager student highlighting the desire to learn more and make valuable connections, elevator pitch examples for social gatherings and other semi-formal situations, a freelancer discussing flexibility, bespoke solutions, and diverse experiences, a hobbyist-turned-professional conveying passion and talking about their unique journey., an introverted specialist emphasizing deep knowledge and precision in specific areas, elevator pitch examples: popular opinion vs. expert advice.

The internet is full of all kinds of advice — terrible, alright, and some that’s actually pretty solid. Let’s see if popular opinion moved away from seeing elevator pitches as highly structured, salesy, learned-by-heart pieces of text to deliver.

Zak7062 from Reddit said:

“I’m better at writing software than I am at writing elevator pitches” is what I usually go with. Usually, it gets a laugh and is a decent icebreaker that gets me more time to talk to them.

Career expert comments:

If the occasion is not too formal, this is the perfect icebreaker that will set a positive tone right away and start the conversation in the right direction. My immediate reaction would be to inquire more about this person’s coding skills, so I guess the hardest part of their job is done. But bear in mind this is just a hook, an ice-breaker, and not a real elevator pitch. So make sure to prepare at least a few bullet points describing your skills and the value you’d bring to their company. It’s cool to have such a nice ice-breaker, but you need to follow up with something substantial.

From ConsulIncitatus :

“My job is to make us look good and I do that by measuring results and improving them. That’s also good for the company. I’m the ears and mouth for my teams and occasionally the brain. I believe in servant leadership. I clear the path for my technical staff to build our vision for our products. I focus on their growth and that in turn grows us.”

One might argue that this is a nice overview of the duties of this person. But not me. There are 6 pieces of general information here that don’t reveal anything about the person’s skills and ability to accomplish results. Everyone who has a job has to measure results and improve them.

This, if heavily edited, could be the middle part of an elevator pitch where a person briefly explains what they do and their key skills.

In that case, the person would have to narrow down their choice of information. If they want to highlight they’re result-oriented, they need to pick an example of when they improved poor performance and back it up by % or $. If they believe in servant leadership, they need to quickly elaborate the principles. And so on.

Bottom line: Pick one or two key things/values/principles/achievements and prove them. Don’t list generalizations — you’ll risk blending in with every other candidate.

From Gordon Miller on Quora:

A mentor of mine taught me “a pitch is complete not when nothing else can be added, but when nothing else can be taken away.” Another mentor told me “It is all about the ONE THING. You need to figure out what the one thing is.”

Career expert comments: 

This is a nice way to look at it. I’m not saying you should focus on only one thing in your elevator pitch, but having a differentiator, a single thing that makes you different and potentially better from the competition is a nice thing to build your pitch around. Everything else you add should complement that differentiator, prove your worth, and hint at how you can help others who have the same problem.

Tips to Make Your Elevator Pitch Stand Out

Let’s see how you can make your elevator pitch more fun and engaging.

Personalize your pitch to show your unique value

A generic elevator pitch, the one you’d learn by heart and recite to anyone you meet, would blow your chances because it wouldn’t be relevant or valuable to the person you’re speaking to.

That’s why an elevator pitch needs to be personalized.

Creating a new elevator pitch for every person you’re speaking to makes no sense. But coming up with a nice basis and then adjusting the details each time might work pretty well.

If you know in advance who you’ll be speaking to, make sure to research their company so you’re in the loop with their initiatives and potential pain points. Then, highlight your specific achievements that directly relate to the company’s needs. Identify their pain points and address how your skills and experience could be the solution.

✅ Pro tip: If you don’t know who you’ll be speaking to, try to ask questions while you speak (if the situation allows it), or personalize the pitch to the company they work for.

Here’s a story my friend told me. One of her professors, who was also a hiring manager for Mondelez, often manned booths at career fairs. He said he used to hear thousands of bland elevator pitches with students listing their accomplishments, each similar to the previous one.

The ones who actually stood out always knew something about the company. He gave an example of one guy who started a conversation about Mondelez’s sustainability efforts in hazelnut production. The guy talked about how he was passionate about that and pitched some other ideas of ways they could improve these processes.

So even though the guy didn’t know who he would be speaking to, he made his elevator speech relevant by researching the company, obtaining important info, and adding it to the speech, along with additional ideas on how to improve the processes.

Keep the pitch conversational

Nobody wants to hear about you assisting in optimizing synergistic solutions for seamless integration in the tech ecosystem. They don’t understand what it means and they don’t care.

You need to keep your pitch conversational to hold the listener’s attention. By not sounding robotic and rehearsed, you’ll be more relatable and interesting to talk to. You’ll stand out by being memorable and authentic.

Plus, you’ll create a space for you and the person you’re speaking with to build a real connection and see how you can help each other.

How to keep it conversational:

• Avoid formal language or complex and vague terms.
• Use storytelling in your pitch
• Engage the listener: ask questions and create a dynamic discussion
• Pay attention to your tone and pace of speech

Highlight the benefits of working with you

When appropriate, highlight the benefits of working with you or your company, not just your skills or what you do in general.

Having sharp skills is great, but people probably want to know how you can use those skills to help them .

Try to address the why by bringing up unique points about yourself, highlighting your strengths, and mentioning your key achievements. Make sure those achievements are somehow connected to the industry/role/pain point/challenge/goal of the person you’re speaking to.

If you can prepare in advance and do some digging on the person’s company and challenges, even better.

Summary of the Main Points

• It’s important to move away from the old-school, salesy elevator pitches that make you boring and robotic.
• Nowadays, elevator pitches need to be authentic and conversational.
• Be aware that there are differences between an elevator pitch for a job interview and an elevator pitch for seminars, conferences, meetups, and any other job-related occasions.
• Your ideal elevator pitch should have a hook or another kind of an attention-grabber.
• It also needs to explain what you do and what’s in it for them.
• It should create a dynamic conversation where both you and the person you’re speaking to can ask questions.
• Keep your elevator speech conversational, personalized, and make sure to highlight the benefits of working with you.

_____________________________

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How long should my elevator pitch be?

30–60 seconds. It should be enough for you to get your key points across and start a conversation. This makes it suitable for most networking situations.

Do I need to write my elevator speech down?

It’s not mandatory, but it might help during the initial elevator pitch brainstorming session. Writing down different elevator pitch ideas and versions will give you clarity and structure. It might also help with setting up your arguments. You could adjust, rearrange, add, or remove ideas until you get the perfect version. Plus, having a written pitch makes it easier to customize for different situations. You can adjust it based on the audience, occasion, the context of a conversation, and similar.

What is the objective of an elevator pitch?

To succinctly communicate key information about your expertise, capture attention, build a memorable impression of you, and initiate conversation, opening the door for exploration of partnerships and opportunities.

Are there any famous elevator pitch examples?

Steve Jobs’ elevator pitch to John Sculley back in 1983 when Sculley was still at Pepsi: “Do you want to spend the rest of your life selling sugared water, or do you want a chance to change the world?”

Airbnb’s early pitch was interesting too: “Book rooms with locals, rather than hotels,” hinting at their unique selling point — connecting travelers with locals who provide authentic lodging experiences. That’s Airbnb’s one thing, their differentiator.

What’s a good example of an elevator pitch for someone with no experience?

If you have little to no relevant experience, you can focus on your enthusiasm, potential, and transferable skills. Show enthusiasm about the field, industry, or company, showcase potential by bringing up a relevant accomplishment from the academic field, volunteer work, or internship, and highlight how you could use key transferable skills to contribute. Make sure you pick the transferable skills relevant to the speaker, depending on their company, industry, or the type of role you’re discussing. You can also demonstrate your enthusiasm for the role/company by researching and pitching interesting ideas (like that Mondelez example we mentioned above).

What to say in my elevator pitch if I don’t do anything unique and am just a solid employee?

If you don’t have a particular achievement or a unique role, you can still emphasize your hard work, reliability, work ethic, and ability to contribute. Being a solid employee is quite a desired skill and should be highlighted. Additionally, you can quantify your work to prove it. Using a number to back up your claims will spice your pitch up. For example, you could say, “I truly believe that hard work and reliability are the keys to success in this job. I’ve been working for ABC Auto for the past 5 years — I’ve never showed up late and always gotten my work done on time. My boss once told me: ‘Whenever I ask you to do something, I know I’ll never have to worry about following up.’ It’s my favorite compliment I ever received.”

Maja Stojanovic

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How to Craft the Perfect Elevator Speech in 2024 (With Examples)

• The Speaker Lab
• May 6, 2024

Table of Contents

Have you ever gotten onto an elevator with someone important and wished you had more time to talk to them? Or maybe you’re at a networking event and only have a few short minutes to introduce yourself to someone you’ve always wanted to connect with. In life, there are many situations where you only have a few seconds to make an impression that lasts. That’s where your elevator speech comes in. Today, we’ll explore the art of crafting the perfect elevator pitch—one that’s clear, concise, and compelling. Here’s how to make every second matter so that you’re unforgettable to anyone lucky enough to cross paths with you.

What Is an Elevator Speech?

You’ve probably heard the term “elevator speech” thrown around, but what exactly does it mean? An elevator speech (or elevator pitch) is a brief, persuasive speech that you use to introduce yourself, your product, or your company. In addition, you should also try to provide a short overview of your own background and experience.

As the name suggests, your elevator speech should be short enough to present during a quick elevator ride. Practically, that means you only have about 30-60 seconds to communicate your unique skills and what you can offer to a company or organization. The goal? To share your knowledge and credentials quickly and effectively with people who don’t know you.

Importance of Having a Strong Elevator Speech

Think of an elevator speech as a personal sales pitch. Having a strong, well-crafted elevator pitch can help you stand out from the crowd, whether you’re at a networking event, job interview, or just meeting someone new. It’s a great way to make a positive first impression and leave people wanting to know more about you.

You can use your elevator pitch in a variety of situations, such as:

• Job interviews
• Career fairs
• Networking events
• Professional conferences
• Social gatherings

Basically, anytime you need to introduce yourself professionally, an elevator pitch comes in handy. It’s a valuable tool to have in your career toolkit.

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Key Elements of a Memorable Elevator Speech

So, what makes a good elevator speech? All told, there are several key elements, such as clarity, an explanation of your unique skills, a call to action, and confidence. Let’s break down these key components and look at them more closely.

Clarity and Conciseness

Firstly, your elevator pitch should be clear and concise. Avoid using industry jargon or complex language that might confuse your listener. Keep it simple and to the point.

Unique Value Proposition

What sets you apart from others in your field? Your answer to this question forms your unique value proposition (UVP). In your elevator speech, highlight your UVP—in other words, anything that makes you stand out. For instance, maybe you have a special skill, experience, or perspective. Focus on what makes you memorable and valuable.

Call to Action

End your pitch with a specific call to action. What do you want the person to do after hearing your pitch? Do you want them to visit your website, schedule a meeting, or connect on LinkedIn? Make it clear what the next steps are.

Confidence and Enthusiasm

How you say it is just as important as what you say. Accordingly, deliver your pitch with confidence and enthusiasm. Smile, make eye contact, and speak clearly. Let your passion for what you do shine through.

Crafting Your Elevator Speech

Now that you know the key elements of an elevator speech, let’s talk about how to actually craft one.

Identifying Your Target Audience

Before you start writing your pitch, think about who you’ll be delivering it to. Are you targeting potential employers, clients, or investors? Understanding your audience will help you tailor your message to their needs and interests.

Highlighting Your Skills and Experiences

Your elevator pitch should showcase your most relevant skills and experiences. Think about what makes you unique and valuable to your target audience, then use specific examples and achievements to back up your claims.

For example, instead of saying “I’m a great communicator,” you could say “I have five years of experience in public relations, and I’ve secured media placements in top publications like Forbes and The New York Times .”

Tailoring Your Pitch to the Situation

You may need to slightly adjust your pitch depending on the situation. For example, your pitch for a job interview might focus more on your work experience and career goals. In contrast, your pitch for a networking event might focus more on your personal brand and interests.

Practicing and Refining Your Pitch

Once you have a draft of your elevator pitch, practice delivering it out loud. Time yourself to make sure it’s no longer than 60 seconds. Along the way, pay attention to your pacing, tone, and body language .

Ask a friend or colleague for feedback and keep refining your pitch until it feels natural and compelling. The more you practice, the more confident you’ll feel delivering it in real-life situations.

Delivering Your Elevator Speech Effectively

Once you’ve crafted a killer elevator speech, it’s time to deliver it with impact. But how do you do that? Below we have some tips for perfecting your delivery.

Body Language and Nonverbal Communication

When giving your elevator speech, your body language can speak louder than your words. Stand up straight, make eye contact, and smile. Use hand gestures sparingly in order to add emphasis to your points. Finally, avoid crossing your arms or fidgeting, as these can make you appear nervous or closed off.

Speaking Clearly and Confidently

Speak at a moderate pace and enunciate your words clearly. Vary your tone and inflection in order to keep your listener engaged. Most importantly, project confidence even if you’re feeling nervous. Remember, you know your stuff!

Engaging Your Listener

Tailor your pitch to the person you’re speaking with. For instance, use their name, ask them questions, and try to make a personal connection. Show genuine interest in their thoughts and feedback. The more engaged they are, the more likely they’ll remember you and your message.

Being Prepared for Follow-up Questions

Your elevator speech is just the beginning of the conversation. Once you’ve shared about yourself and your work, be ready to expand on your points and answer any questions the person may have. Anticipate common questions and have thoughtful responses prepared.

If you don’t know the answer to something, don’t give in to nervousness! Instead, be honest and offer to follow up with more information later. The goal is to keep the conversation going and build a relationship beyond the initial pitch.

Examples of Effective Elevator Speeches

Crafting an elevator speech can be tricky if you’ve never done it before. To help you out, we’ve come up with a few example pitches. While they might not match your situation perfectly, they’ll definitely give you a good place to start.

For Job Seekers

“Hi, my name is Sarah and I’m a recent graduate from XYZ University with a degree in marketing. During my internship at ABC Company, I led a social media campaign that increased brand engagement by 25%. I’m passionate about digital marketing and I’m excited to apply my skills to help companies grow their online presence. I saw that your company is looking for a social media coordinator and I think I’d be a great fit. I’d love to schedule a time to discuss further how I can contribute to your team.”

For Entrepreneurs

“Hi, I’m Tom and I’m the founder of 123 App, a mobile app that helps busy professionals manage their time more effectively. Our app uses AI technology to create personalized schedules and to-do lists based on the user’s goals and habits. We launched only six months ago but have already gained over 10,000 active users. Our user engagement and retention rates are three times higher than the industry average. We’re currently seeking investment to scale our marketing efforts and expand our team. I’d be happy to share more details about our growth plans and revenue projections.”

For Professionals Seeking Career Advancement

“Hi, I’m Maria and I’m a sales manager at XYZ Corporation. I’ve been with the company for five years and have consistently exceeded my sales targets by an average of 20%. Last quarter, I led my team to close the biggest deal in the company’s history, bringing in $2 million in new revenue. I’m looking for opportunities to take on more leadership responsibilities and eventually move into a director role. I’m particularly interested in your company’s plans for international expansion and I think my experience could be an asset. I’d love to grab coffee and discuss potential opportunities.”

For Students and Recent Graduates

“Hi, I’m Alex and I’m a senior at XYZ University majoring in computer science. Last summer, I interned at ABC Tech where I worked on developing a new software feature that reduced processing time by 30%. I also served as the president of our university’s coding club, where I organized hackathons and coding workshops for over 500 students. I’m passionate about using technology to solve real-world problems so I’m excited to start a career in software development. I admire your company’s mission and the innovative products you’re creating. I would love the opportunity to learn more about your team and any entry-level positions you may have available.”

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Common Mistakes to Avoid in Your Elevator Speech

In addition to including key elements to your elevator speech, it’s just as important to avoid common mistakes. For instance, being vague, talking too fast, and failing to practice your pitch are all things you want to avoid.

Being Too Generic or Vague

Avoid using buzzwords or generic statements that could apply to anyone. Instead, focus on what makes you unique and provide specific examples to back up your claims.

Talking Too Fast or Rambling

You only have about 60 seconds to make an impression in your elevator speech. However, that doesn’t means you should try to talk fast so you can say more. Instead, speak clearly and concisely, and don’t try to cram too much information into your pitch. In addition, practice beforehand and time yourself to ensure you’re staying within the appropriate time frame.

Failing to Tailor Your Pitch to Your Audience

One size does not fit all when it comes to elevator pitches. As such, make sure you’re tailoring your message to the specific person or audience you’re speaking to. Do your research ahead of time in order to find common ground or shared interests.

Neglecting to Practice and Refine Your Pitch

Whatever you do, don’t wing it. The more you practice your elevator pitch, the more natural and confident you’ll sound. Seek feedback from friends, colleagues, or mentors and keep refining your pitch until it feels authentic and compelling.

Adapting Your Elevator Speech for Different Situations

Your elevator pitch is not a one-and-done deal. You’ll likely need to adapt it for different situations and audiences. Below, we’ve laid out some common scenarios where you might use a slightly different version of your pitch.

Networking Events and Career Fairs

At networking events and career fairs, you’ll have the opportunity to meet a lot of people in a short amount of time. Your pitch should be brief and memorable, focusing on your key skills and career goals. Be ready to follow up with a request to connect on LinkedIn or grab coffee to discuss further.

Job Interviews and Career Conversations

In a job interview or career conversation, you’ll have more time to expand on your elevator pitch. Be prepared to go into more detail about your experiences and accomplishments, and how they relate to the specific role or company you’re interested in. Use the STAR method (Situation, Task, Action, Result) in order to structure your examples.

Social Settings and Casual Encounters

Not every elevator pitch will be formal or business-related. For instance, you might find yourself chatting with someone at a social event or in line at the coffee shop. In these casual settings, focus on building rapport and finding common interests. Your pitch might be as simple as “I’m a graphic designer who loves working with startups. What about you?”

Online Platforms and Virtual Interactions

In today’s digital age, your elevator pitch might take place over email, LinkedIn, or even Twitter. When crafting an online pitch, focus on brevity and clarity. Use strong subject lines, bullet points, and clear calls-to-action. Include links to your website, portfolio, or LinkedIn profile for more information.

No matter the situation, remember that your elevator pitch is a starting point for a larger conversation. So be authentic, be memorable, and be ready to adapt on the fly. With practice and refinement, you’ll be able to craft an elevator pitch that opens doors and helps you achieve your career goals.

FAQs on Elevator Speeches

What is an example of an elevator speech.

“I’m a digital marketing expert with 5 years boosting website traffic by 70%. Let’s chat about skyrocketing your online presence.”

What are the 3 parts of an elevator speech?

The three parts: Hook them in, showcase your value, and close with a call to action.

What is a good 30 second elevator speech?

“I blend tech skills and sales insight to increase B2B software sales. I’ve helped my current team exceed targets by 40% for two years. Want to know how I can do this for you?”

What is the elevator speech approach?

This approach means selling yourself or your idea quickly and effectively during brief encounters—think making big impacts in short chats.

A strong elevator speech is a powerful tool that you can use to build strong connections and grow your career or business, but creating one is harder than it looks. If you follow these simple tips, you’ll end up with an elevator speech that will open doors, spark conversations, and leave a lasting impact. It’s time to go be great!

• Last Updated: May 6, 2024

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The Elevator Speech

Back in the tech boom of the 1980s, venture capitalists were so swamped with applications for money that web companies—particularly new ones—rarely got more than a few precious seconds of their time to sum up why they should be funded. The elevator speech was born out of that necessity, essentially requiring a person to deliver his or her key points in no more time that it would take to ride up or down on an elevator.

Today the elevator speech is being used by job candidates to quickly sum up their qualifications at job fairs, networking events, and other venues where hiring managers may be present. In increasingly competitive markets like respiratory care, it can be a good way to make a great first impression on managers who could further your career.

Doing that in 30 seconds or less, though, can be a real challenge. Here are a few tips from the experts on crafting an elevator speech that will get the job done—

Three questions:  A good elevator speech will begin with the answers to three key questions: Who are you? What do you do? What are you looking for? Keep it simple. For example, if you’re relocating to a new city, say something like, “Hi, I’m Jeff Jones and I’m an RT with ten years’ ICU experience at General Hospital in Denver looking for a similar position here in Atlanta.”

WIFM:  After you state who you are, what you do, and what you’re looking for, it’s time to shift gears to the only thing the hiring manager really cares about, and that’s “what’s in it for me.” Use benefit-driven words to drive home the value you could add to the team. In other words, “I’ve worked under therapist-driving protocols for the past seven years that saved my hospital more than $500,000 a year” is much better than, “I delivered respiratory care on the floors and in the emergency department.”

Practice makes perfect:  Yes, you should begin by writing your elevator speech down. But remember that good formal writing does not always translate into good spoken language. You want your speech to sound natural and unaffected, so read it out loud numerous times and run it by family and friends and ask for their honest opinion. If you sound like you’re just reading something you wrote down and then memorized, you’re not doing yourself any good. Your speech needs to sound like it just flew out of your head, even though you may have been working on it for days.

Have several versions ready:  While the typical elevator speech should wrap up in about 30 seconds, there may be situations where you have a little more time to get your message across. Be ready with some add-ons that will further elucidate your key points. You might also want to craft different speeches for different specialty areas within the profession (pulmonary rehabilitation, diagnostics, home care, etc.) or occasions (job fair vs. a meet and greet at an AARC state society conference or event).

Be confident in your delivery:  Regardless of what you plan to say, make sure you say it with conviction of purpose. Make good eye contact, put on a nice smile, offer a hearty handshake if the situation warrants, and exude enthusiasm for the profession of respiratory care and the patients we all serve.

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• 15 creative elevator pitch examples for ...

15 creative elevator pitch examples for every scenario

A good elevator pitch can be the difference between landing your next big opportunity or falling short of the competition. But the reality is, people want to have meaningful conversations without the forced sales pitch. So how do you pitch yourself during a job interview or client meeting with authenticity? 

We’ve put together 15 creative elevator pitch examples that will help you nail your next client meeting or virtual networking event. Whether it’s your first time or you’re a seasoned professional, our examples cover any situation you might find yourself in. 

First things first: What is an elevator pitch?

An elevator pitch, also known as an elevator speech, is an opportunity to share a quick summary of yourself and your product offerings. But a pitch can also be your chance at making a real connection that you can use later down the road. It’s not always an immediate benefit, but you should be prepared for any scenario in which you could be giving an elevator pitch. 

In reality, most people have given an elevator pitch whether they realize it or not. That’s because there are many different types of pitches—from interviews to new business opportunities. This includes situations where you need to "tell me about yourself" to recruiters or hiring managers. Therefore, preparing your next pitch becomes an important step in marketing both yourself and your company. 

When it comes to figuring out who to deliver your pitch to, you should aim for the best point of contact, not just the highest point of contact. Choosing connections that are related to or interested in what you’re offering will give you a better chance at making your sale.

How long should an elevator pitch be?

One of the biggest unknowns about creating sample elevator pitches is how long they should be. In most cases, it will depend on what it’s about and who you’re pitching. A good rule of business etiquette is to make it as short as possible by carefully selecting the most important points. 

A study conducted by Microsoft found that the average person has an attention span of around eight seconds, meaning you’ll have to fight for that undivided attention. That’s no small task. So when it comes to a great elevator pitch, aim to keep it around 30 seconds—though the exact length can vary depending on your industry and what you’re pitching. 

When looking at pitch length based on industry, each one differs to some degree. Let’s take marketing for example. Your pitch opportunities will likely be to customers that come across your brand. And in that case, you have very little time to get your message across—whether it’s text, video, or imagery. But when it comes to sales, you may get the opportunity to expand your elevator pitch past 30 seconds. You will likely have plenty of networking opportunities where people are more than willing to listen to what you have to say. It really just depends on your medium and the audience’s eagerness to listen. 

But what if you can’t cut your elevator pitch down to 30 seconds? It may seem like your brand is too complicated to distill down to such a short timeframe, but if you’re pitching to the right audience you shouldn’t have that problem. Make sure you pitch to people related to your industry or a tangential audience that will be able to interpret your offerings. 

Whether you're pitching a new product, a startup idea, or your work experience to a potential employer, make sure you pitch to people related to your industry or a tangential audience that will be able to interpret your offerings.

How to write an elevator pitch 

When it comes to writing an effective elevator pitch, it can be hard to decipher important facts from unimportant ones—this is why knowing how to effectively communicate in the workplace is important in the first place. For example, while it’s good to personalize your communication tactics wherever possible, it’s not necessary to give prospects an entire history lesson on your business. Only the most recent and relevant details should be included. To get started creating your own pitch, you first need to understand the basic components that make up any good elevator pitch.

Step 1: Introduce yourself

All good pitches start with a short introduction. It could be as simple as stating your name and who you work for if those details apply. But the more personal you can make it, the more natural your elevator pitch will seem. Nonverbal communication skills like body language and eye contact are  also an important part of a solid introduction. Here are a few tips to keep in mind when introducing yourself to a new prospect. 

Greet your audience in a compelling way that's appropriate for the occasion.

Use a formal greeting for a business pitch or when meeting with hiring managers.

Opt for a more casual greeting for a fun event or informal networking opportunity.

For virtual business meetings and professional networking events, get creative with your introductions over video chat.

In virtual networking events, focus on making a strong first impression, as it can be more challenging than in-person meetings.

Consider starting with a lighthearted joke to break the ice, ensuring it's relevant to your target audience. This can be particularly effective at career fairs or when giving your elevator speech to recruiters. 

Step 2: Present the problem

All solutions start with a problem. Whatever you or your business is trying to solve, it’s important to get the point across early on in your elevator pitch to set the theme for the rest of your speech. An example problem: coordinating work between teams is chaotic.  

If possible, relate the problem back to your audience by using real-world examples. This will help make the problem more relevant and, hopefully, grab your audience’s attention. If your problem isn’t easy to explain, try using more than one example or a visual to really paint a picture for your audience. 

Step 3: Offer the solution

If the problem is what draws the audience in, then the solution is what hooks them. This is your time to show them why they need your help. Here’s an example solution: Asana gives teams a system to organize and manage work so they know what to do, why it matters, and how to get it done.

The solution is arguably the most important part of an elevator pitch, so spend time perfecting it. If you’re pitching for a business, it’s likely the quick solution pitch has already been created. But again, it’s always better to personalize your pitch. So don’t be afraid to tweak it to fit your audience. If pitching for yourself, talk about the unique skills you’ve developed and why they would be beneficial to your prospect. 

Step 4: Explain your value proposition

Now that you’ve piqued your audience’s attention, it’s time to seal the deal by explaining why your solution is better than anyone else's. An example value proposition is: Asana is the only platform that connects goals with the work needed to achieve them. 

The value proposition differs from the solution by focusing on why your audience should use your solution over a competitor’s. If you don’t have that answer just yet, perform a competitive analysis to compare your offerings or look to your executive summary. 

If you're pitching during a job search or to build your network, your value proposition should highlight your unique skills, career path, and how they align with the company's or individual's goals.

If your market is extremely niche and you don’t have a clear differentiator or significant competition, look to communication and interface capabilities. Consider why your idea or solution is original enough that someone would want to use it.   

Step 5: Engage the audience

While most of the hard work is done, it’s important to engage your audience with a compliment or question before you part ways. Always err on the side of being genuine rather than delivering a scripted goodbye. 

There is no right or wrong way to engage your audience. While ending with a question can create a dialogue between you and your audience, a genuine compliment can go a long way. Think about what made you want to pitch them in the first place and use that to end the conversation. Don't forget to include a clear call to action, whether it's scheduling a follow-up meeting, exchanging business cards, or connecting on LinkedIn. Lastly, don’t forget to swap contact information, such as a business card, if you don’t already have it. 

Elevator pitch template

Now that you know the basic components of a pitch, the next step is creating your very own elevator pitch. This template can work for just about any situation, from a job interview to pitching a small business or startup. That’s because we analyzed some of the most famous templates from industry experts—from Harvard research to Guy Kawasaki’s art of pitching—to create the best elevator pitch template that will work in any situation. 

Plug your information into our elevator pitch template to draft a quick speech. While you won’t necessarily recite it word for word, it’s a great model to keep in mind in case you find yourself in a position where you’re not prepared with a personalized pitch.

Whether you’re looking for a pitch template for a job interview or for pitching your business, this template is a foolproof example for any situation you might find yourself in. 

General elevator pitch template

Use our elevator pitch template to start constructing your speech by adding statistics and personalized greetings where needed. This template incorporates the four parts explained above to hit all of the important details of a good elevator pitch. 

Introduction : “Hi I’m [name], a [position title] at [company name]. It’s great to meet you!”

Problem : “Since you work with [company name or industry] I figured you’d be interested to know that [problem + interesting statistic].”

Solution : “The great part about working at [your company’s name] is that we’ve been able to fix just that problem by [solution].”

Value proposition : “In fact, we’re the only company that offers [value proposition].”

CTA : “I think our solution could really help you. Are you available this week to speak further on this?”

Don’t be afraid to change up your pitch template based on your personality and professional expertise. We’ve also included personalized 30-second elevator pitch examples below to inspire personal facts you can add to create a more engaging speech .

30-second elevator pitch examples

Let’s dive into the best 30-second elevator pitch examples to help you create a pitch that’s both engaging and informative. Our examples take inspiration from the four elements included in the template above, to demonstrate how you'd pitch project management software to increase productivity . Try a few or try them all to find one that best fits your personality and value proposition. 

Example 1: Short and sweet

This example is one of the most common you’ll come across. That doesn’t necessarily mean that it’s the best, but it’s a great example of a quick and easy pitch that fits almost any situation. When working on this type of elevator pitch, be sure to keep it as short and to the point as possible. Try to stick closely to the 30 seconds or less rule since the point is to be brief and transparent.

The problem is that work is chaotic no matter what industry you’re in or how good you are at your job. But a good project management software can help improve productivity and communication. I haven’t missed a deadline in years. If you’re interested in how it can help your team, give me a call and I can take you through some numbers. 

Example 2: Relatable over reliable

Sometimes the best way to grab your audience’s attention is to reel them in with a personal anecdote they’ll relate to. While it’s still important to drive home your solution, this approach puts more weight on making a personal connection rather than an immediate sale. 

It’s so great to finally meet you. How is business going? I heard you’ve been struggling with communication issues. My team and I struggled with that too. It wasn’t until we added project management software into our routine that we really saw an improvement in teamwork and overall communication. I hope you find a solution that works for your team. 

Example 3: Savvy with stats

Start your pitch off with a hook by dropping an attention-grabbing statistic. It’s important to have hard data to back up your statistics to ensure their accuracy before pitching. When it comes to a statistics pitch, it’s a good idea to come full circle at the end and connect how your solution can help solve that statistic.  

Did you know that despite having more ways to connect remotely, 60% of workers’ time is spent on work coordination with just 26% spent on skilled work and 14% on strategy? No wonder teams need help with project management. Implementing project management tools can decrease time spent on work coordination and help increase skilled work.

Example 4: Question everything

This example uses questions to make your pitch easily comprehensible. It also forces the audience to join in on the conversation rather than just presenting them with a speech. Try starting and ending with a question that makes the audience think about your pitch long after you leave the room.

Do you ever feel like you spend too much time on work about work? I’ve talked to so many people who share the same frustrations. I used to work long hours every day just trying to catch up. But do you know what? Ever since we started using project management software, I've been able to get so much more work done. Have you tried anything similar in the past?

Example 5: Comedic twist

If your pitch isn’t about a serious topic, you can add comedic twists to engage the audience. This is especially useful if giving a presentation. Add a GIF or quick funny clip in between slides to lighten the mood. If using this example, be sure it fits the occasion and tone of your company. 

Did you know that the average person can only pay attention for eight seconds? That’s not even long enough to place my coffee order in the morning. Maybe that’s why my barista always gets it wrong. But seriously, I think that’s why so many companies struggle to hit deadlines. 

Example 6: Tell a story

Use customer testimonials or your own personal story to paint a picture for the audience. This can be especially helpful if your topic is hard to explain in 30 seconds or less. Telling a story is a great way to add a relatable twist. 

We have a customer that transitioned to a fully remote workforce this year and needed help making sure deadlines were met. With our help, they were able to get up to 10% of their time back in their day and focus on more important things like strategic planning.

Example 7: Emotionally driven

While this type of pitch may be more difficult to create, you have a better chance of winning over your audience if you can make your pitch emotionally driven. It’s also more likely they’ll be willing to share the experience with someone else down the road. It’s important to keep the emotions on the lighter side to prevent the conversation from steering too dark. Here is an example to inspire your own speech. 

It may seem like any other tool, but when you look closely it really is helping teams connect. And not just that, but it’s helping cultivate teams that actually enjoy working together on new projects. That’s something that’s hard to come by, but something everyone is looking for.  

Example 8: Write it first

While most speeches start by writing a general outline, you can opt to write the entire pitch from start to finish. This tends to create a thought-provoking and poetic flow once you do present your pitch. You’ll have to memorize this pitch, so practicing is a key element to this strategy. 

Hi, my name is Kelly! It’s great to meet you. You work for Apollo Enterprises, right? I’ve heard a lot about them. I actually heard that you’re looking for project management help. In my experience, any organization—whether sales or suppliers—needs help coordinating work and team communication. Work can be rather chaotic, especially now, without it. That’s why we’ve created a software tool that helps both individuals and teams organize their projects and communications all in one place. Have you ever thought about using something similar?

Example 9: End with a one-liner

Making a grand exit doesn’t come easily, but if you can pull it off your audience is sure to be impressed. Stay away from cliche one-liners and make your closing authentic to you. The point here is to leave them with a thought that they’ll remember after the meeting is over. Consider sharing a surprising statistic or question relevant to their business.

Over one-quarter (26%) of all deadlines are missed each week because of a lack of clarity. But with the right project management tools, that number could be much lower. So the question is, can your business afford not to use project management software?

Elevator pitch examples by scenario

Now that we’ve covered the types of pitch examples, let’s dive into example elevator pitches for different scenarios. Whether you’re pitching for your business or yourself, you can use an elevator pitch to organize your thoughts and prepare for the real deal. Let’s look at key tips for any situation you may find yourself in. 

Example 10: Networking event

A networking event is probably the most common scenario you’ll run into. And with the new virtual-first culture, it may be even more challenging to make meaningful connections over video chat. That’s why it’s so important to prepare an elevator pitch that’s compelling no matter where you’re pitching it from. While most salespeople pitch casually in this environment, you may get the opportunity to meet an important executive. In which case, you’ll want to be prepared with a versatile pitch template. 

Great to meet you, I’m Kelly with Apollo Enterprises. We’ve been able to improve productivity and collaboration for teams all over the world. If you ever need help with project management, just reach out. I think we could make a huge impact on your company. I’ll make sure to keep your contact information handy as well. 

Example 11: Job interview

Looking for a new job or have career fairs coming up? Most interviews—whether with human resources, a recruiter, or a hiring manager—start with some form of the phrase, “Tell me about yourself.” This is an opportunity for job seekers to briefly explain themselves and their professional experience using industry buzzwords and key skills. Having an elevator pitch ready can ensure that you’re prepared when the opportunity presents itself. 

I’m Kelly, a specialist at Apollo Enterprises. I chose a career in project management because I had a passion for it, and now I can proudly say that I’ve been able to make a real difference in people’s lives. That’s why I’m looking to continue my career with an employer who shares those same values. I know my unique skills can make a big impact at your company because I’ve proven my results with a few key projects. 

Example 12: Formal meeting

You’ve landed the meeting, congratulations! Now is the time to create a formal elevator pitch to really get them interested. When presenting a formal pitch, a presentation can be a great addition to traditional elevator speech examples. But whether or not you choose to create a presentation, this meeting is about selling your product in the most professional way possible. So dress the part and don’t forget your unique selling proposition. 

I took a look at your current productivity figures and noticed an opportunity for improvement. With our project management software, you could get back up to 10% more of your workday. Not only would that mean more work getting done, but it would also have a positive impact on the overall success of your business. Not to mention, our tool is the only one in the industry that has goal capabilities to ensure teams stay on track. 

Example 13: Sales pitch 

Professionals often pitch traditional sales jargon, but the real key is creating a human connection while lightly sprinkling in what you’re selling. Start with a personal story or light-hearted introduction instead of the typical sales presentation. You can also prepare by creating sales team goal templates to ensure your team is on the same page. 

Our team really struggled to transition to a remote workforce. Communication wasn’t organized and people struggled to find the correct information to complete projects. But, thankfully, we found a solution to our problem. Implementing project management tools not only improved productivity but also improved overall teamwork. Every company prefers different tools, but I can say without a doubt that our software was the best at connecting goals with the work needed to achieve them.

Example 14: Social introduction

Now, more than ever, professionals are choosing to meet virtually rather than face-to-face. Whether you’re chatting over LinkedIn or have a virtual meeting set up, it’s important to make your pitch personal and use clear visuals to help sell your point. Here’s a great example of a social media pitch. 

Thanks for connecting! I noticed that your competitors are outperforming you when it comes to year-over-year growth. I took the liberty of doing a competitive analysis and didn’t find any outlying problems. I’m wondering if it could be an issue with productivity. How has the transition to remote work been? If you’re interested, I could run you through some productivity figures if you were to add project management tools to your current processes. 

Example 15: Entrepreneurs and business owners

Pitching to a business owner is much different than pitching to an executive. They can be harder to sell because they are often hesitant about new investments. The most important tip is to use examples as they pertain to the business when explaining a problem and solution.  

I love your products at Apollo Enterprises. I’m a huge proponent of your mission. I did realize that there may be some opportunities to improve productivity and collaboration internally. Have you ever considered project management software? I think it could have a big impact on business growth now or even down the road. 

4 tips to perfect your elevator pitch

In addition to creating the perfect elevator pitch, you should also work on sprucing up your delivery. There’s nothing worse than sitting through a boring speech, so make sure yours is anything but. From posture to tone, there’s a lot you can practice to make sure you look professional and knowledgeable. Consider these four tips when trying to nail a successful elevator pitch. 

1. Stick to your outline

To prevent getting off-topic, it’s important to stick to your outline at least to some extent. While you don’t need to recite it word for word, it’s best to memorize the majority of your pitch. That way you won’t need to worry about checking your notes. 

2. Speak slowly and clearly

Many professionals tend to talk quickly when they’re nervous—hey, we’re only human. But it’s important to enunciate and speak slowly so the audience can understand you. This is especially important when presenting over video chat. But try not to slow yourself down too much or you’ll go over your allotted time. 

3. Record your pitch

Record yourself reciting the pitch to work on any areas that need improvement. Practice your pitch a handful of times by playing the recording back and working out any pain points. A couple of key areas to focus on are speed and tone. It’s better to sound overly energized rather than monotone. 

4. Practice, practice, practice!

There’s nothing more effective than practicing your pitch until you’re able to recite it in your sleep. If possible, practice in front of friends and family to get constructive feedback on how you can make your pitch even better. Even if you have years of experience, you can never go wrong with being overly prepared. 

Common elevator pitch mistakes to avoid

Even with the best elevator pitch examples at your disposal, it's easy to fall into common pitfalls. Here are four mistakes to avoid when crafting your pitch:

1. Rambling and using too much jargon

One of the biggest mistakes in delivering an elevator pitch is exceeding the optimal amount of time and filling it with industry jargon. Remember, the best elevator pitch is concise and easily understood. Avoid technical terms that might confuse your audience, whether they're hiring managers, potential clients, or fellow professionals at a networking event.

2. Not communicating your value proposition in a compelling way

Your elevator speech should quickly and effectively convey your unique value. Whether you're job hunting or pitching a new business, clearly articulate what sets you apart. This is especially crucial when addressing a potential employer or investors. Your value proposition should be one of the key points that stick with your audience long after the conversation ends.

3. Not tailoring your pitch to your target audience

A one-size-fits-all approach rarely works for an elevator pitch. Tailor your message to your specific audience, whether you're at a career fair, a networking event, or even crafting cover letters. For instance, if you're pitching to a nonprofit, focus on impact and mission alignment rather than just profitability.

4. Forgetting to include a call to action

An effective elevator pitch should end with a clear next step. Whether it's exchanging business cards, setting up a follow-up meeting, or inviting them to subscribe to your newsletter, always include a call to action. This gives your audience a concrete way to continue the conversation and build your network.

Elevate your first impression with an elevator pitch

An elevator pitch is a chance to show off your strengths and pitch your solutions. While it may sound nerve-wracking, using the 15 elevator pitch examples above will help you develop your own method using personal tidbits that tie into your innovative solutions.

While your pitch is an important part of leveling up your business, there are many avenues you can take to achieve growth. One of those ways is by determining whether project management vs. work management tools are right for your team. Not only will they help connect your team members, but the right tools and software can also help your organization set strategic goals. That means more time spent on bigger projects to help your business reach next-level growth.

FAQ: Writing the perfect elevator pitch

What should an elevator pitch say? 

An effective elevator pitch should concisely communicate who you are, what you do, and your unique value proposition. It should highlight your skills, experience, or product offering in a compelling way. For those in a job search, your pitch should answer the interview question "Tell me about yourself" while focusing on career goals that resonate with your target audience.

What are the three C's for an elevator pitch? 

The three C's for an elevator pitch are Clear, Concise, and Compelling. A clear pitch uses simple language without jargon. Concise means keeping it brief, ideally 30 seconds or less. A compelling pitch is interesting and relevant, encouraging further conversation, whether you're networking or in a job search.

How can I improve my elevator pitch? 

To improve your elevator pitch, practice in front of a mirror to refine your delivery and body language. Record yourself to identify areas for improvement. Seek feedback from others and continuously refine your pitch. Tailor it for different scenarios, from job interviews to networking events. Regular practice will make your pitch more natural and effective in your job search or business endeavors.

How do I prepare for unexpected elevator pitch opportunities? 

To prepare for unexpected elevator pitch opportunities, have a basic pitch ready that you can adapt on the spot. Keep business cards handy and stay informed about your industry. Practice regularly so your pitch feels natural, even during a short elevator ride. Aim for an authentic conversation tailored to your audience, whether at a networking event or during an unexpected professional encounter. For product or service pitches, focus on quickly capturing interest to turn listeners into subscribers or leads.

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How to create a CRM strategy: 6 steps (with examples)

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'; audChoice = audChoice.replace(/ selected=["']selected["']/gm, '');var audT = document.getElementById('audT');if ((audT) && (audPref)) { //Parse the content if(audPref.indexOf(':') > -1) { var audPrefAccent = audPref.split(':')[0]; var playbackRate = audPref.split(':')[1]; } else { var audPrefAccent = audPref; var playbackRate = 1; } var re = new RegExp('( UK and possibly other pronunciationsUK and possibly other pronunciations/ˈɛl veɪtə /US:USA pronunciation: IPA and respellingUSA pronunciation: IPA/ˈɛləˌveɪtɚ/ ,USA pronunciation: respelling(el ə vā′tər) | | | | | | | WordReference English-Italiano Dictionary © 2024: Inglese Italiano elevator (lift for carrying people) ( ) ascensore   The office was on the tenth floor, so Helen took the elevator.   L'ufficio era al decimo piano, quindi Helen prese l'ascensore. (lift for carrying goods) ( ) montacarichi   The housekeeper uses the elevator to take fresh sheets to all the hotel rooms.   L'addetto alle pulizie si serve di un montacarichi per portare le lenzuola pulite in tutte le camere dell'hotel. (grain elevator: where grain is stored) silo   Here is the elevator where all our grain is stored.   Questo è il silo dove conserviamo tutto il grano. (shoes with high insole) scarpa con alzatacco interno     scarpa rialzata, scarpa con rialzo   Malcolm was short, so he wore elevators.   Malcolm era di bassa statura, quindi indossava delle scarpe con alzatacco interno. Inglese Italiano (on a plane: controls pitch) ( ) elevatore, equilibratore, timone di profondità WordReference English- Italiano Dictionary © 2024: Inglese Italiano ([sb] employed to operate a lift) ( ) ascensorista (short sales talk) ( ) breve discorso per presentare un'offerta (passage for a lift) tromba dell'ascensore (business: pitch) discorso di vendita sintetico (goods lift) montacarichi (building where grain is stored) ( ) silos granario   Old grain elevators are a characteristic feature of the agricultural landscape in the wheat belt.   Questa frase non è una traduzione della frase inglese. I vecchi silos granari meccanizzati sono divenuti un simbolo dell'agricoltura. Forum discussions with the word(s) 'elevator' in the title: Discussioni nei forum nel cui titolo è presente la parola 'elevator': Go to Preferences page and choose from different actions for taps or mouse clicks. In altre lingue: spagnolo | francese | portoghese | rumeno | tedesco | olandese | svedese | russo | polacco | ceco | greco | turco | cinese | giapponese | coreano | arabo Pubblicità Pubblicità usate le per una ricerca più veloce su WordReference. © 2024 WordReference.com English version qualunque problema. Elevator Speech Elevator speech generator. When you hear about the kind of speech that is called “elevator speech” for the first time, you might wonder what it is about. Are you going to actually perform and recite a speech in a literal elevator? Well, you could, but it does not mean that this kind of speech is delivered in an actual elevator nor it is a speech example that tackles about elevators. In this article, find out more about what an elevator speech is with the following twelve examples. If ever you’re looking for tips on how to make your own elevator speech, this article also provides you tips and do’s and don’ts on how to write an elevator speech. Acceptance Speech Examples Award Speech Examples What is an Elevator Speech? An elevator speech is a kind of speech that is all about you. Usually, an elevator speech is done during job interviews since there are some human resource managers who would begin their job interviews with “tell me something about yourself”. It can tell about yourself because it is a speech that would tell about who you are, what you are capable of doing, maybe a couple of work experiences, what you want to do, and how can your capabilities benefit the company you are applying for. Some would think that writing for an elevator speech is easy since it usually just consists of no longer than 25 to 30 seconds when you would be reciting it and when writing an elevator speech, it would often take 80 to 90 words or 8 to 10 sentences. But, just like the saying that goes “small but terrible”, writing an elevator speech could be overwhelming. Just imagine all the things that you could say about yourself and all the things that you have experienced in your life but you are only encouraged to say less than a hundred words. Difficult, right? However, you should not worry because there are ways on how you can write and deliver your speech without pressure. How Your Elevator Speech Should be Written An elevator speech should be written in a brief manner. The reason why an elevator speech is named as it is because it should be delivered in an elevator ride and we all know how short an elevator ride is. Remember that the ideal number of seconds you should be writing your elevator speech in a way that it should fit within a span of thirty to sixty seconds, which is also the number of seconds that would take when you are writing an elevator speech. Include only the important details about yourself and present it in a direct manner, without unnecessary, flowery words. 2. Persuasive Despite its reputation for having a short content, an elevator speech should be written in a way so that should be able to convince your interviewer. Imagine applying for a job and during the interview, you were not convincing enough to the interviewee. How will be hired in that case? To be persuasive, you have to mention how your capabilities are going to benefit the company you are applying for. You should not only mention your capabilities but also about your experience of handling difficult situations that you have come across in your professional life so far. 3. Share Your Skills You must include your skills, capabilities, or qualifications so that your employee would have a knowledge of what you are capable of doing. You should mention only the skills that would be of great use and value to the company you are applying for. You might think that this is a form of bragging– it is, but bragging is different from being boastful. 4. Mention Your Goals Your goal in an elevator speech should be about the job you are aiming for. This does not mean that you have to include every single short and long-term goal s that you have up in your sleeve. If you are applying for a production assistant role for a film, you could say “a role in production assistance”, “an opportunity to apply for production assisting skills”, or “an opportunity to work in the film industry”. Elevator Speech Examples 1. elevator speech for research application. Hi, my name is Samantha Atcheson, and I am a senior Environmental Sciences major. I’m looking for a position that will allow me to use my research and analysis skills. Over the past few years, I’ve been strengthening these skills through my work with a local watershed council on conservation strategies to support water quality and habitats. Eventually, I’d like to develop education programs on water conservation awareness. I read that your organization is involved in water quality projects. Can you tell me how someone with my experience may fit into your organization? Size: 79 KB 2. Elevator Speech for Computer Programming Nice to meet you, I’m Alex Biondo. I’m currently a senior and am studying Computer and Information Science. I hope to become a computer programmer when I graduate. I’ve had a couple of internships where I worked on several program applications with a project team. I enjoy developing computer applications for simple business solutions. The position you have listed in UO-JobLink seems like it would be a perfect fit for someone with my skills. I’d like to hear more about the type of project teams in your organ. Size: 133 KB 3. Business Management Elevator Speech Hi, my name is Brad. I am currently a sophomore student attending XYZ University in Wallapallooza, Maparaza. In college, I plan on majoring in business, specifically in the area of finance. This summer I did an internship with the Groundhog Hedge Fund Group and I hope to work in my college’s credit union when I return to school this fall. Ever since I can remember I have always had an interest in numbers and I feel certain that this is something I want to do in my future career. Next summer I’m hoping to get another internship learning more about how the international financial market operates. I also want a career working with people since I enjoy assisting others with their finances and I had a blast this year preparing a presentation as a team with a group of other students for my business management introductory course.” Size: 141 KB 4. Teacher Science Application Elevator Speech “Hi! My name is Mary Smith and I am a senior Interdisciplinary Studies student, seeking to teach science in grades 4-8 upon my graduation this December. I recently completed my student teaching at ABC ISD, which was a vital learning experience and afforded me the opportunity to become accustomed to the daily classroom routine, as well as develop skills in recognizing individual academic growth in students. Also, during this time I helped mentor students wishing to participate in extracurricular UIL science events. One thing that particularly caught my attention about your district is that the “all students” group has maintained an exemplary rating in science, and at a 98% rate! As we all know awards and ratings make the difference, I would set it as my goal to strive to maintain, and even improve this rating, all while providing students with progressive and exploratory learning opportunities.” Size: 113 KB 5. Elevator Speech for Marketing Opportunities Hello. My name is Justin Green and I will be receiving my MBA degree in May. One of the things I’ve enjoyed most is putting my courses to work on real-world school projects. For example, as director of sales for a student-led seminar, I was able to increase attendance at the annual conference by 35% over the prior year by creating and implementing a detailed marketing strategy . Does your company have marketing opportunities for MBA’s and if so, can you tell me more about the opportunities? Size: 181 KB 6. Elevator Speech for Public Accounting Firm Hi, my name is Sarah Jones and I’m a recent grad of Optimal University with a bachelor degree in accounting seeking a position with a public accounting firm. I interned with Deloitte in the corporate tax department, already passed the first part of my CPA exam and have a real talent for communicating with clients. I work well with clients and deliver under pressure. I’d love to learn more about your company. Size: 514 KB How You Should Deliver Your Elevator Speech 1. do not eat your words– do not talk too fast. Even if you are only given a short time to deliver your elevator speech, it does not mean that you have to talk too fast that you would already be eating your words. Your goal is not only to be brief– you also have to be persuasive. How can you be persuasive if the interviewer could not even understand your words? 2. Avoid Rambling There are some people who would not prepare for their elevator speech in advance and as a result, they would ramble. But there are also some people who would overly prepare but as a result, they are over-rehearsed, would sound robotic as they would try to remember the words they rehearsed and would ramble. 3. Facial Expressions Matter No matter how comprehensive your speech is but if your facial expression is on the downside, then prepare to have your job application status on the downside as well. It won’t cost you a dime to smile, so smile and be enthusiastic when delivering your elevator speech. 7. Elevator Speech for Transportation Industry Application Hello, My name is Nichole Jackson. I am currently a senior at Boys and Girls High School. I am looking for an entry-level position in the transportation industry. I am very outgoing, able to work independently and work well in situations where I am under pressure, as demonstrated in my last job as a cashier at a busy store. As a cashier, I was able to accurately handle money and interact positively with a lot of different people. I am fluent in Spanish and have good attendance at school, which shows that I am dedicated. I am looking to pursue a career in the transportation and would like to start as a Ticket Agent. I know that my skills and experience will make me a great candidate for the job. Size: 243 KB 8. Finance Summer Job Elevator Speech “Hi, my name is Mary Jones. I am currently a junior level student attending ABC college. My major is in business with a minor in art. I have volunteered with the student credit union throughout my first three years of college. Last summer I completed an internship with The Museum of Modern Art, and I’m hoping to find a job in finance this summer in the Boston area. I have always had an interest in art and I found that I have a real knack for business. In the future, I’m hoping to combine these two very different disciplines and find myself a career that includes them both.” Size: 49 KB 9. Internal Finance Department Elevator Speech Hi, my name is Jane Doe. I just retired from the Army after 27 years as a Command Sergeant Major in the Air Defense field. While in the Army, I led a unit of 500 enlisted personnel to help manage the use and upkeep of more than 20 million dollars’ worth of equipment. While continuing to perform my duties, I also obtained my degree in finance and provided oversight to the budget personnel in my unit. I would like to find a job opportunity within an internal finance department in the financial services industry to use my finance, leadership and organizational skills. Size: 440 KB 10. Financial Services Industry Elevator Speech Hi! My name is Bob Jones. I recently left the Navy after seven great years in the Information Dominance career field, where I specialized in cyber counterterrorism. I have been following, with great interest, how the financial sector is developing technology to protect itself and its client investments against the increasing number of cybercriminals. I am looking for an opportunity as part of a cutting-edge team in the financial services industry to use my technical and management skills in this fast-paced and challenging field. Size: 226 KB 11. Elevator Speech for Arts Policy “Hello, my name is Sammy Sagehen, and I am a senior Public Policy Analysis major at Pomona College. As a musician and a student of politics, I would like to explore the overlap of my interests and pursue a career in arts policy. I have interned at a number of nonprofit and government arts organizations, including the Lincoln Center Festival, Americans for the Arts, and the National Endowment for the Arts, and I am currently writing my senior thesis about the nonimmigrant artist visa process. I will be in New York City this summer, and I would like to connect with you to learn more about your work at Carnegie Hall. Would you have time to meet for a brief informational interview in August?” Size: 506 KB 12. Water Conservation Awareness Elevator Speech “Hi, I’m Charlie, and I am a senior Environmental Sciences major. Over the past few years, I have been strengthening my research and analysis skills through my work with a local watershed council on conservation strategies to support water quality projects and habitats. I would like to use my skills in the future. Eventually, I would like to develop educational programs on water conservation awareness. I read that your organization is involved in water quality projects. Can you tell me how someone with my experience may fit into your organization?” Size: 332 KB 13. Elevator Speech by an Information Systems Specialist I am an information systems specialist focusing on the application of technology to business functions in the areas of marketing, sales, manufacturing, logistics, and accounting. My field of experience is diverse. I have worked with a Fortune 500 firm as well as a small entrepreneurial business. My strengths include data administration, strategic planning, data warehousing, and relational database design, development and implementation. I am a senior corporate officer with extensive expertise in operational responsibilities, including P&L, strategic planning and financial management. I have been particularly effective in increasing profitability, growing revenues and managing costs. My organization showed solid incremental gains in market share and still maintained operational efficiencies. One of my strengths is building management teams that value cross-functional working relationships. Size: 464 KB 14. Elevator Speech for a Career Fair Hi, I’m Amelia Malkin. I am a Junior Business Administration major in the Tepper School of Business completing a track in Finance. Last summer I interned with PNC Financial Services as a Sales and Trading Summer Analyst in the Derivatives Product Group. I’m now interested in pursuing a summer internship position with Citi in Sales and Trading where I can utilize my communication skills and solid quantitative abilities. My experience as a student-athlete at Carnegie Mellon has helped me to develop a strong teamwork ethic, time management skills and the ability to stay calm under pressure and these abilities will help me to be successful in a financial services career. Can you describe some common projects an intern would get to work on in the Sales and Trading division? Size: 306 KB Elevator Pitch Do’s and Don’ts Elevator pitch do’s. 1. Start with a great hook. A great hook can literally hook your interviewer. 2. Always back your claims. By backing your claims of being able to be capable of doing things this and that, you can briefly mention your past work experiences that are related to the skills that you have mentioned and to the job that you are applying for. 3. Mention why you are the person the company is looking for. You have to mention your differences compared to your competitors. There are a lot of applicants that have been and are waiting to be interviewed– why should you make the cut? Why should you be the one who will be accepted? 4. Keep calm and be confident. Panicking will only do you no good and will end up not getting the job post in the end. Keep your cool and even if the pressure is overwhelming, just be calm and confident. If you have to fake confidence then do so because remember “fake it until you make it”. 5. Practice, practice, and practice. If you have time to prepare, you can still find time to practice. Even if you cannot reach perfection, at least you have practiced and that you have already found your path with your elevator speech. Elevator Pitch Don’ts 1. Don’t come unprepared. Prepare at least an outline before you come to an interview. A job interview is like a competition, a race perhaps, considering the number of competitors that you might have. Your preparedness is your weapon against your competitors and the competition in general. 2. Don’t mention unrealistic things with the hope that you would get the job. Do not be a “yes man”. Just give what you can and do not appear like you can do everything the company tells you so. 3. Don’t go information overload. Remember: be brief. You already have your resume to fully inform your interviewers about you. 4. Don’t forget the call to action. Ace that interview and get hired. Text prompt Instructive Professional Create an Elevator Speech for a startup idea Generate an Elevator Speech for a job seeker 149 IMAGES PPT PPT PPT PPT PPT PPT VIDEO Elevator Speech 1 Elevator Speech (BBUS300) Elevator Speech- Media Marketing Elevator Speech 1 Elevator Speech for Role of NP Elevator Speech Pitch COMMENTS Elevator pitch L'elevator pitch è un tipo di discorso e una forma di comunicazione con cui ci si presenta, per motivi professionali, ad un'altra persona o organizzazione. Questo discorso viene spesso convertito in forma scritta. Elevator significa ascensore.L'Elevator pitch è infatti il discorso che un imprenditore farebbe ad un investitore se si trovasse per caso con lui in ascensore. elevator speech Traduzioni in contesto per "elevator speech" in inglese-italiano da Reverso Context: Have a go and develop your elevator speech. Traduzione Context Correttore Sinonimi Coniugazione. Coniugazione Vocabolario Documents Dizionario Dizionario collaborativo Grammatica Expressio Reverso Corporate. Quindici esempi di elevator pitch creativi per qualsiasi scenario Un elevator pitch, anche chiamato elevator speech, è un'opportunità per offrire un rapido riepilogo che parli di te e del tuo prodotto. Può anche essere un'opportunità di fare una conoscenza che potrà tornati utile più avanti. Non sempre avrai un vantaggio immediato, ma dovresti prepararti per affrontare qualsiasi scenario in cui potrebbe ... Elevator Pitch: significato, cos'è e come usarlo Elevator pitch: significato. Ci sono diverse versioni su come e quando sia "nato" il concetto di Elevator Pitch. Quella che personalmente preferisco è che sia stato creato da Elisha Otis, fondatore della Otis Elevator Company, alla fine del 1800.. Lavorava in una fabbrica di lettiere e voleva utilizzare un sistema automatico per spostare i detriti su altri piani. elevator speech elevator speech - Traduzione del vocabolo e dei suoi composti, e discussioni del forum. WordReference.com | ... Discussioni nei forum nel cui titolo è presente la parola 'elevator speech': Non sono state trovate discussioni con "elevator speech" nel forum Italiano-inglese. elevator speech Moltissimi esempi di frasi con "elevator speech" - Dizionario italiano-inglese e motore di ricerca per milioni di traduzioni in italiano. elevator pitch Traduzioni in contesto per "elevator pitch" in inglese-italiano da Reverso Context: You'll have 50 seconds to give your elevator pitch at the kickoff. ... Not exactly a speech that you memorize, an elevator pitch is a couple of refrains that you remember that you can build around, given the situation. Non è propriamente un discorso da imparare ... ELEVATOR PITCH elevator pitch - definizione, significato, pronuncia audio, sinonimi e più ancora. Che cosa è elevator pitch? 1. a short but effective explanation that is intended to persuade someone to buy a product or…: Vedi di più ancora nel dizionario Inglese - Cambridge Dictionary Google Traduttore Il servizio di Google, offerto senza costi, traduce all'istante parole, frasi e pagine web dall'italiano a più di 100 altre lingue e viceversa. Google Translate Google's service, offered free of charge, instantly translates words, phrases, and web pages between English and over 100 other languages. How to Give a Great Elevator Pitch (With Examples) Part 1: Who Are You? Your elevator pitch starts with your name, of course, but also consider throwing in a "hook" that gives the person you're speaking with an opening to ask you questions. Here are some examples: "I'm [your name], a recent graduate of [university] with a degree in [your degree].". speech speech n. uncountable (faculty of speaking) (facoltà di parlare) la parola nf. Speech is one of the things that separates humans and animals. La parola è una delle cose che distinguono l'uomo dagli animali. speech n. (declaration, address) discorso, intervento nm. (solenne) How to Create an Elevator Pitch with Examples The reason it's called an elevator pitch is that it should be short enough to present during a brief elevator ride. This speech is all about you: who you are, what you do, and what you want to do (if you're job hunting). Your elevator pitch is a way to share your expertise and credentials quickly and effectively with people who don't know ... How To Write A Killer Elevator Pitch (Examples Included) Your heart starts pounding, your palms are sweaty, you feel light headed…. This is your chance! You have a 12 floor uninterrupted ride up with her and in those moments, in that tiny elevator, she's your captive audience. You open your mouth and turn to her with a look of enthusiasm…and speak. Let's hope that elevator pitch (or elevator ... 9 Elevator Pitch Examples to Ensure You Stand Out An elevator pitch or elevator speech is a 30-60-second long speech that informs listeners about you, what you do, and why it's relevant to them — whether you're trying to sell a product, services, or yourself as a candidate for a job. You can use it to quickly introduce yourself in a job interview, at a job fair, during conferences ... How to Craft the Perfect Elevator Speech in 2024 (With Examples) When giving your elevator speech, your body language can speak louder than your words. Stand up straight, make eye contact, and smile. Use hand gestures sparingly in order to add emphasis to your points. Finally, avoid crossing your arms or fidgeting, as these can make you appear nervous or closed off. Traduzione in italiano di "elevator" Traduzione in italiano di "elevator" ... And here you have one of the problems with the concept of the elevator speech. Times, Sunday Times (2007) It was a curious elevator pitch. John Cassidy DOT.CON (2001) The elevator always takes exactly 2 minutes to reach the ground floor. The Elevator Speech The Elevator Speech. Back in the tech boom of the 1980s, venture capitalists were so swamped with applications for money that web companies—particularly new ones—rarely got more than a few precious seconds of their time to sum up why they should be funded. The elevator speech was born out of that necessity, essentially requiring a person to ... 15 creative elevator pitch examples for every scenario Step 2: Present the problem. All solutions start with a problem. Whatever you or your business is trying to solve, it's important to get the point across early on in your elevator pitch to set the theme for the rest of your speech. An example problem: coordinating work between teams is chaotic. elevator Here is the elevator where all our grain is stored. Questo è il silo dove conserviamo tutto il grano. elevators, elevator shoes npl. (shoes with high insole) scarpa con alzatacco interno nf. scarpa rialzata, scarpa con rialzo nf. Malcolm was short, so he wore elevators. Elevator Speech Elevator Speech by an Information Systems Specialist. I am an information systems specialist focusing on the application of technology to business functions in the areas of marketing, sales, manufacturing, logistics, and accounting. My field of experience is diverse. I have worked with a Fortune 500 firm as well as a small entrepreneurial business. elevator speech le pregunté si tenía remordimientos. daccess-ods.un.org. daccess-ods.un.org. Many translated example sentences containing "elevator speech" - Spanish-English dictionary and search engine for Spanish translations. assignment essay homework paper phd report resume review speech thesis