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• How to Write a Research Proposal | Examples & Templates

How to Write a Research Proposal | Examples & Templates

Published on October 12, 2022 by Shona McCombes and Tegan George. Revised on November 21, 2023.

A research proposal describes what you will investigate, why it’s important, and how you will conduct your research.

The format of a research proposal varies between fields, but most proposals will contain at least these elements:

Introduction

Literature review.

• Research design

Reference list

While the sections may vary, the overall objective is always the same. A research proposal serves as a blueprint and guide for your research plan, helping you get organized and feel confident in the path forward you choose to take.

Table of contents

Research proposal purpose, research proposal examples, research design and methods, contribution to knowledge, research schedule, other interesting articles, frequently asked questions about research proposals.

Academics often have to write research proposals to get funding for their projects. As a student, you might have to write a research proposal as part of a grad school application , or prior to starting your thesis or dissertation .

In addition to helping you figure out what your research can look like, a proposal can also serve to demonstrate why your project is worth pursuing to a funder, educational institution, or supervisor.

Research proposal length

The length of a research proposal can vary quite a bit. A bachelor’s or master’s thesis proposal can be just a few pages, while proposals for PhD dissertations or research funding are usually much longer and more detailed. Your supervisor can help you determine the best length for your work.

One trick to get started is to think of your proposal’s structure as a shorter version of your thesis or dissertation , only without the results , conclusion and discussion sections.

Download our research proposal template

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Writing a research proposal can be quite challenging, but a good starting point could be to look at some examples. We’ve included a few for you below.

• Example research proposal #1: “A Conceptual Framework for Scheduling Constraint Management”
• Example research proposal #2: “Medical Students as Mediators of Change in Tobacco Use”

Like your dissertation or thesis, the proposal will usually have a title page that includes:

• The proposed title of your project
• Your supervisor’s name
• Your institution and department

The first part of your proposal is the initial pitch for your project. Make sure it succinctly explains what you want to do and why.

Your introduction should:

• Introduce your topic
• Give necessary background and context
• Outline your  problem statement  and research questions

To guide your introduction , include information about:

• Who could have an interest in the topic (e.g., scientists, policymakers)
• How much is already known about the topic
• What is missing from this current knowledge
• What new insights your research will contribute
• Why you believe this research is worth doing

As you get started, it’s important to demonstrate that you’re familiar with the most important research on your topic. A strong literature review  shows your reader that your project has a solid foundation in existing knowledge or theory. It also shows that you’re not simply repeating what other people have already done or said, but rather using existing research as a jumping-off point for your own.

In this section, share exactly how your project will contribute to ongoing conversations in the field by:

• Comparing and contrasting the main theories, methods, and debates
• Examining the strengths and weaknesses of different approaches
• Explaining how will you build on, challenge, or synthesize prior scholarship

Following the literature review, restate your main  objectives . This brings the focus back to your own project. Next, your research design or methodology section will describe your overall approach, and the practical steps you will take to answer your research questions.

To finish your proposal on a strong note, explore the potential implications of your research for your field. Emphasize again what you aim to contribute and why it matters.

For example, your results might have implications for:

• Improving best practices
• Informing policymaking decisions
• Strengthening a theory or model
• Challenging popular or scientific beliefs
• Creating a basis for future research

Last but not least, your research proposal must include correct citations for every source you have used, compiled in a reference list . To create citations quickly and easily, you can use our free APA citation generator .

Some institutions or funders require a detailed timeline of the project, asking you to forecast what you will do at each stage and how long it may take. While not always required, be sure to check the requirements of your project.

Here’s an example schedule to help you get started. You can also download a template at the button below.

Download our research schedule template

If you are applying for research funding, chances are you will have to include a detailed budget. This shows your estimates of how much each part of your project will cost.

Make sure to check what type of costs the funding body will agree to cover. For each item, include:

• Cost : exactly how much money do you need?
• Justification : why is this cost necessary to complete the research?
• Source : how did you calculate the amount?

To determine your budget, think about:

• Travel costs : do you need to go somewhere to collect your data? How will you get there, and how much time will you need? What will you do there (e.g., interviews, archival research)?
• Materials : do you need access to any tools or technologies?
• Help : do you need to hire any research assistants for the project? What will they do, and how much will you pay them?

If you want to know more about the research process , methodology , research bias , or statistics , make sure to check out some of our other articles with explanations and examples.

Methodology

• Sampling methods
• Simple random sampling
• Stratified sampling
• Cluster sampling
• Likert scales
• Reproducibility

 Statistics

• Null hypothesis
• Statistical power
• Probability distribution
• Effect size
• Poisson distribution

Research bias

• Optimism bias
• Cognitive bias
• Implicit bias
• Hawthorne effect
• Anchoring bias
• Explicit bias

Once you’ve decided on your research objectives , you need to explain them in your paper, at the end of your problem statement .

Keep your research objectives clear and concise, and use appropriate verbs to accurately convey the work that you will carry out for each one.

I will compare …

A research aim is a broad statement indicating the general purpose of your research project. It should appear in your introduction at the end of your problem statement , before your research objectives.

Research objectives are more specific than your research aim. They indicate the specific ways you’ll address the overarching aim.

A PhD, which is short for philosophiae doctor (doctor of philosophy in Latin), is the highest university degree that can be obtained. In a PhD, students spend 3–5 years writing a dissertation , which aims to make a significant, original contribution to current knowledge.

A PhD is intended to prepare students for a career as a researcher, whether that be in academia, the public sector, or the private sector.

A master’s is a 1- or 2-year graduate degree that can prepare you for a variety of careers.

All master’s involve graduate-level coursework. Some are research-intensive and intend to prepare students for further study in a PhD; these usually require their students to write a master’s thesis . Others focus on professional training for a specific career.

Critical thinking refers to the ability to evaluate information and to be aware of biases or assumptions, including your own.

Like information literacy , it involves evaluating arguments, identifying and solving problems in an objective and systematic way, and clearly communicating your ideas.

The best way to remember the difference between a research plan and a research proposal is that they have fundamentally different audiences. A research plan helps you, the researcher, organize your thoughts. On the other hand, a dissertation proposal or research proposal aims to convince others (e.g., a supervisor, a funding body, or a dissertation committee) that your research topic is relevant and worthy of being conducted.

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Chapter 14: The Research Proposal

14.3 Components of a Research Proposal

Krathwohl (2005) suggests and describes a variety of components to include in a research proposal. The following sections – Introductions, Background and significance, Literature Review; Research design and methods, Preliminary suppositions and implications; and Conclusion present these components in a suggested template for you to follow in the preparation of your research proposal.

Introduction

The introduction sets the tone for what follows in your research proposal – treat it as the initial pitch of your idea. After reading the introduction your reader should:

• understand what it is you want to do;
• have a sense of your passion for the topic; and
• be excited about the study’s possible outcomes.

As you begin writing your research proposal, it is helpful to think of the introduction as a narrative of what it is you want to do, written in one to three paragraphs. Within those one to three paragraphs, it is important to briefly answer the following questions:

• What is the central research problem?
• How is the topic of your research proposal related to the problem?
• What methods will you utilize to analyze the research problem?
• Why is it important to undertake this research? What is the significance of your proposed research? Why are the outcomes of your proposed research important? Whom are they important?

Note : You may be asked by your instructor to include an abstract with your research proposal. In such cases, an abstract should provide an overview of what it is you plan to study, your main research question, a brief explanation of your methods to answer the research question, and your expected findings. All of this information must be carefully crafted in 150 to 250 words. A word of advice is to save the writing of your abstract until the very end of your research proposal preparation. If you are asked to provide an abstract, you should include 5 to 7 key words that are of most relevance to your study. List these in order of relevance.

Background and Significance

The purpose of this section is to explain the context of your proposal and to describe, in detail, why it is important to undertake this research. Assume that the person or people who will read your research proposal know nothing or very little about the research problem. While you do not need to include all knowledge you have learned about your topic in this section, it is important to ensure that you include the most relevant material that will help to explain the goals of your research.

While there are no hard and fast rules, you should attempt to address some or all of the following key points:

• State the research problem and provide a more thorough explanation about the purpose of the study than what you stated in the introduction.
• Present the rationale for the proposed research study. Clearly indicate why this research is worth doing. Answer the “so what?” question.
• Describe the major issues or problems to be addressed by your research. Do not forget to explain how and in what ways your proposed research builds upon previous related research.
• Explain how you plan to go about conducting your research.
• Clearly identify the key or most relevant sources of research you intend to use and explain how they will contribute to your analysis of the topic.
• Set the boundaries of your proposed research, in order to provide a clear focus. Where appropriate, state not only what you will study, but what will be excluded from your study.
• Provide clear definitions of key concepts and terms. Since key concepts and terms often have numerous definitions, make sure you state which definition you will be utilizing in your research.

Literature Review

This key component of the research proposal is the most time-consuming aspect in the preparation of your research proposal. As described in Chapter 5 , the literature review provides the background to your study and demonstrates the significance of the proposed research. Specifically, it is a review and synthesis of prior research that is related to the problem you are setting forth to investigate. Essentially, your goal in the literature review is to place your research study within the larger whole of what has been studied in the past, while demonstrating to your reader that your work is original, innovative, and adds to the larger whole.

As the literature review is information dense, it is essential that this section be intelligently structured to enable your reader to grasp the key arguments underpinning your study. However, this can be easier to state and harder to do, simply due to the fact there is usually a plethora of related research to sift through. Consequently, a good strategy for writing the literature review is to break the literature into conceptual categories or themes, rather than attempting to describe various groups of literature you reviewed. Chapter 5   describes a variety of methods to help you organize the themes.

Here are some suggestions on how to approach the writing of your literature review:

• Think about what questions other researchers have asked, what methods they used, what they found, and what they recommended based upon their findings.
• Do not be afraid to challenge previous related research findings and/or conclusions.
• Assess what you believe to be missing from previous research and explain how your research fills in this gap and/or extends previous research.

It is important to note that a significant challenge related to undertaking a literature review is knowing when to stop. As such, it is important to know when you have uncovered the key conceptual categories underlying your research topic. Generally, when you start to see repetition in the conclusions or recommendations, you can have confidence that you have covered all of the significant conceptual categories in your literature review. However, it is also important to acknowledge that researchers often find themselves returning to the literature as they collect and analyze their data. For example, an unexpected finding may develop as you collect and/or analyze the data; in this case, it is important to take the time to step back and review the literature again, to ensure that no other researchers have found a similar finding. This may include looking to research outside your field.

This situation occurred with one of this textbook’s authors’ research related to community resilience. During the interviews, the researchers heard many participants discuss individual resilience factors and how they believed these individual factors helped make the community more resilient, overall. Sheppard and Williams (2016) had not discovered these individual factors in their original literature review on community and environmental resilience. However, when they returned to the literature to search for individual resilience factors, they discovered a small body of literature in the child and youth psychology field. Consequently, Sheppard and Williams had to go back and add a new section to their literature review on individual resilience factors. Interestingly, their research appeared to be the first research to link individual resilience factors with community resilience factors.

Research design and methods

The objective of this section of the research proposal is to convince the reader that your overall research design and methods of analysis will enable you to solve the research problem you have identified and also enable you to accurately and effectively interpret the results of your research. Consequently, it is critical that the research design and methods section is well-written, clear, and logically organized. This demonstrates to your reader that you know what you are going to do and how you are going to do it. Overall, you want to leave your reader feeling confident that you have what it takes to get this research study completed in a timely fashion.

Essentially, this section of the research proposal should be clearly tied to the specific objectives of your study; however, it is also important to draw upon and include examples from the literature review that relate to your design and intended methods. In other words, you must clearly demonstrate how your study utilizes and builds upon past studies, as it relates to the research design and intended methods. For example, what methods have been used by other researchers in similar studies?

While it is important to consider the methods that other researchers have employed, it is equally, if not more, important to consider what methods have not been but could be employed. Remember, the methods section is not simply a list of tasks to be undertaken. It is also an argument as to why and how the tasks you have outlined will help you investigate the research problem and answer your research question(s).

Tips for writing the research design and methods section

Specify the methodological approaches you intend to employ to obtain information and the techniques you will use to analyze the data.

Specify the research operations you will undertake and the way you will interpret the results of those operations in relation to the research problem.

Go beyond stating what you hope to achieve through the methods you have chosen. State how you will actually implement the methods (i.e., coding interview text, running regression analysis, etc.).

Anticipate and acknowledge any potential barriers you may encounter when undertaking your research, and describe how you will address these barriers.

Explain where you believe you will find challenges related to data collection, including access to participants and information.

Preliminary Suppositions and Implications

The purpose of this section is to argue how you anticipate that your research will refine, revise, or extend existing knowledge in the area of your study. Depending upon the aims and objectives of your study, you should also discuss how your anticipated findings may impact future research. For example, is it possible that your research may lead to a new policy, theoretical understanding, or method for analyzing data? How might your study influence future studies? What might your study mean for future practitioners working in the field? Who or what might benefit from your study? How might your study contribute to social, economic or environmental issues? While it is important to think about and discuss possibilities such as these, it is equally important to be realistic in stating your anticipated findings. In other words, you do not want to delve into idle speculation. Rather, the purpose here is to reflect upon gaps in the current body of literature and to describe how you anticipate your research will begin to fill in some or all of those gaps.

The conclusion reiterates the importance and significance of your research proposal, and provides a brief summary of the entire proposed study. Essentially, this section should only be one or two paragraphs in length. Here is a potential outline for your conclusion:

Discuss why the study should be done. Specifically discuss how you expect your study will advance existing knowledge and how your study is unique.

Explain the specific purpose of the study and the research questions that the study will answer.

Explain why the research design and methods chosen for this study are appropriate, and why other designs and methods were not chosen.

State the potential implications you expect to emerge from your proposed study,

Provide a sense of how your study fits within the broader scholarship currently in existence, related to the research problem.

Citations and References

As with any scholarly research paper, you must cite the sources you used in composing your research proposal. In a research proposal, this can take two forms: a reference list or a bibliography. A reference list lists the literature you referenced in the body of your research proposal. All references in the reference list must appear in the body of the research proposal. Remember, it is not acceptable to say “as cited in …” As a researcher you must always go to the original source and check it for yourself. Many errors are made in referencing, even by top researchers, and so it is important not to perpetuate an error made by someone else. While this can be time consuming, it is the proper way to undertake a literature review.

In contrast, a bibliography , is a list of everything you used or cited in your research proposal, with additional citations to any key sources relevant to understanding the research problem. In other words, sources cited in your bibliography may not necessarily appear in the body of your research proposal. Make sure you check with your instructor to see which of the two you are expected to produce.

Overall, your list of citations should be a testament to the fact that you have done a sufficient level of preliminary research to ensure that your project will complement, but not duplicate, previous research efforts. For social sciences, the reference list or bibliography should be prepared in American Psychological Association (APA) referencing format. Usually, the reference list (or bibliography) is not included in the word count of the research proposal. Again, make sure you check with your instructor to confirm.

Research Methods for the Social Sciences: An Introduction Copyright © 2020 by Valerie Sheppard is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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What (Exactly) Is A Research Proposal?

A simple explainer with examples + free template.

By: Derek Jansen (MBA) | Reviewed By: Dr Eunice Rautenbach | June 2020 (Updated April 2023)

Whether you’re nearing the end of your degree and your dissertation is on the horizon, or you’re planning to apply for a PhD program, chances are you’ll need to craft a convincing research proposal . If you’re on this page, you’re probably unsure exactly what the research proposal is all about. Well, you’ve come to the right place.

Overview: Research Proposal Basics

• What a research proposal is
• What a research proposal needs to cover
• How to structure your research proposal
• Example /sample proposals
• Proposal writing FAQs
• Key takeaways & additional resources

What is a research proposal?

Simply put, a research proposal is a structured, formal document that explains what you plan to research (your research topic), why it’s worth researching (your justification), and how  you plan to investigate it (your methodology). 

The purpose of the research proposal (its job, so to speak) is to convince  your research supervisor, committee or university that your research is  suitable  (for the requirements of the degree program) and  manageable  (given the time and resource constraints you will face). 

The most important word here is “ convince ” – in other words, your research proposal needs to  sell  your research idea (to whoever is going to approve it). If it doesn’t convince them (of its suitability and manageability), you’ll need to revise and resubmit . This will cost you valuable time, which will either delay the start of your research or eat into its time allowance (which is bad news). 

What goes into a research proposal?

A good dissertation or thesis proposal needs to cover the “ what “, “ why ” and” how ” of the proposed study. Let’s look at each of these attributes in a little more detail:

Your proposal needs to clearly articulate your research topic . This needs to be specific and unambiguous . Your research topic should make it clear exactly what you plan to research and in what context. Here’s an example of a well-articulated research topic:

An investigation into the factors which impact female Generation Y consumer’s likelihood to promote a specific makeup brand to their peers: a British context

As you can see, this topic is extremely clear. From this one line we can see exactly:

• What’s being investigated – factors that make people promote or advocate for a brand of a specific makeup brand
• Who it involves – female Gen-Y consumers
• In what context – the United Kingdom

So, make sure that your research proposal provides a detailed explanation of your research topic . If possible, also briefly outline your research aims and objectives , and perhaps even your research questions (although in some cases you’ll only develop these at a later stage). Needless to say, don’t start writing your proposal until you have a clear topic in mind , or you’ll end up waffling and your research proposal will suffer as a result of this.

Need a helping hand?

As we touched on earlier, it’s not good enough to simply propose a research topic – you need to justify why your topic is original . In other words, what makes it  unique ? What gap in the current literature does it fill? If it’s simply a rehash of the existing research, it’s probably not going to get approval – it needs to be fresh.

But,  originality  alone is not enough. Once you’ve ticked that box, you also need to justify why your proposed topic is  important . In other words, what value will it add to the world if you achieve your research aims?

As an example, let’s look at the sample research topic we mentioned earlier (factors impacting brand advocacy). In this case, if the research could uncover relevant factors, these findings would be very useful to marketers in the cosmetics industry, and would, therefore, have commercial value . That is a clear justification for the research.

So, when you’re crafting your research proposal, remember that it’s not enough for a topic to simply be unique. It needs to be useful and value-creating – and you need to convey that value in your proposal. If you’re struggling to find a research topic that makes the cut, watch  our video covering how to find a research topic .

It’s all good and well to have a great topic that’s original and valuable, but you’re not going to convince anyone to approve it without discussing the practicalities – in other words:

• How will you actually undertake your research (i.e., your methodology)?
• Is your research methodology appropriate given your research aims?
• Is your approach manageable given your constraints (time, money, etc.)?

While it’s generally not expected that you’ll have a fully fleshed-out methodology at the proposal stage, you’ll likely still need to provide a high-level overview of your research methodology . Here are some important questions you’ll need to address in your research proposal:

• Will you take a qualitative , quantitative or mixed -method approach?
• What sampling strategy will you adopt?
• How will you collect your data (e.g., interviews , surveys, etc)?
• How will you analyse your data (e.g., descriptive and inferential statistics , content analysis, discourse analysis, etc, .)?
• What potential limitations will your methodology carry?

So, be sure to give some thought to the practicalities of your research and have at least a basic methodological plan before you start writing up your proposal. If this all sounds rather intimidating, the video below provides a good introduction to research methodology and the key choices you’ll need to make.

How To Structure A Research Proposal

Now that we’ve covered the key points that need to be addressed in a proposal, you may be wondering, “ But how is a research proposal structured? “.

While the exact structure and format required for a research proposal differs from university to university, there are four “essential ingredients” that commonly make up the structure of a research proposal:

• A rich introduction and background to the proposed research
• An initial literature review covering the existing research
• An overview of the proposed research methodology
• A discussion regarding the practicalities (project plans, timelines, etc.)

In the video below, we unpack each of these four sections, step by step.

Research Proposal Examples/Samples

In the video below, we provide a detailed walkthrough of two successful research proposals (Master’s and PhD-level), as well as our popular free proposal template.

Proposal Writing FAQs

How long should a research proposal be.

This varies tremendously, depending on the university, the field of study (e.g., social sciences vs natural sciences), and the level of the degree (e.g. undergraduate, Masters or PhD) – so it’s always best to check with your university what their specific requirements are before you start planning your proposal.

As a rough guide, a formal research proposal at Masters-level often ranges between 2000-3000 words, while a PhD-level proposal can be far more detailed, ranging from 5000-8000 words. In some cases, a rough outline of the topic is all that’s needed, while in other cases, universities expect a very detailed proposal that essentially forms the first three chapters of the dissertation or thesis.

The takeaway – be sure to check with your institution before you start writing.

How do I choose a topic for my research proposal?

Finding a good research topic is a process that involves multiple steps. We cover the topic ideation process in this video post.

How do I write a literature review for my proposal?

While you typically won’t need a comprehensive literature review at the proposal stage, you still need to demonstrate that you’re familiar with the key literature and are able to synthesise it. We explain the literature review process here.

How do I create a timeline and budget for my proposal?

We explain how to craft a project plan/timeline and budget in Research Proposal Bootcamp .

Which referencing format should I use in my research proposal?

The expectations and requirements regarding formatting and referencing vary from institution to institution. Therefore, you’ll need to check this information with your university.

What common proposal writing mistakes do I need to look out for?

We’ve create a video post about some of the most common mistakes students make when writing a proposal – you can access that here . If you’re short on time, here’s a quick summary:

• The research topic is too broad (or just poorly articulated).
• The research aims, objectives and questions don’t align.
• The research topic is not well justified.
• The study has a weak theoretical foundation.
• The research design is not well articulated well enough.
• Poor writing and sloppy presentation.
• Poor project planning and risk management.
• Not following the university’s specific criteria.

Key Takeaways & Additional Resources

As you write up your research proposal, remember the all-important core purpose:  to convince . Your research proposal needs to sell your study in terms of suitability and viability. So, focus on crafting a convincing narrative to ensure a strong proposal.

At the same time, pay close attention to your university’s requirements. While we’ve covered the essentials here, every institution has its own set of expectations and it’s essential that you follow these to maximise your chances of approval.

By the way, we’ve got plenty more resources to help you fast-track your research proposal. Here are some of our most popular resources to get you started:

• Proposal Writing 101 : A Introductory Webinar
• Research Proposal Bootcamp : The Ultimate Online Course
• Template : A basic template to help you craft your proposal

If you’re looking for 1-on-1 support with your research proposal, be sure to check out our private coaching service , where we hold your hand through the proposal development process (and the entire research journey), step by step.

Psst… there’s more!

This post is an extract from our bestselling short course, Research Proposal Bootcamp . If you want to work smart, you don't want to miss this .

51 Comments

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You’re most welcome. We don’t have any research proposals that we can share (the students own the intellectual property), but you might find our research proposal template useful: https://gradcoach.com/research-proposal-template/

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Thank you. Very helpful.

Thank you very much for this essential piece. I need 1o1 coaching, unfortunately, your service is not available in my country. Anyways, a very important eye-opener. I really enjoyed it. A thumb up to Gradcoach

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Thank you so much for these videos. They are extremely helpful! God bless!

very very wonderful…

thank you for the video but i need a written example

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Write a Research Proposal

Structure and content, introduction (to topic and problem), research question (or hypothesis, thesis statement, aim), proposed methodology, anticipated findings, contributions - impact and significance, tables and figures (if applicable).

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The structure and content of a research proposal can vary depending upon the discipline, purpose, and target audience. For example, a graduate thesis proposal and a Tri-Council grant proposal will have different guidelines for length and required sections.

Before you begin writing, be sure to talk with your supervisor to gain a clear understanding of their specific expectations, and continually check in with them throughout the writing process.

• Organizing your Research Proposal - Template This 6-page fillable pdf handout provides writers with a template to begin outlining sections of their own research proposal.

This template can be used in conjunction with the sections below.

What are some keywords for your research?

• Should give a clear indication of your proposed research approach or key question
• Should be concise and descriptive

Writing Tip: When constructing your title, think about the search terms you would use to find this research online.

Important: Write this section last, after you have completed drafting the proposal. Or if you are required to draft a preliminary abstract, then remember to rewrite the abstract after you have completed drafting the entire proposal because some information may need to be revised.

The abstract should provide a brief overview of the entire proposal. Briefly state the research question (or hypothesis, thesis statement, aim), the problem and rationale, the proposed methods, and the proposed analyses or expected results.

The purpose of the introduction is to communicate the information that is essential for the reader to understand the overall area of concern. Be explicit. Outline why this research must be conducted and try to do so without unnecessary jargon or overwhelming detail.

Start with a short statement that establishes the overall area of concern. Avoid too much detail. Get to the point. Communicate only information essential for the reader’s comprehension. Avoid unnecessary technical language and jargon. Answer the question, "What is this study about?"

Questions to consider:

• What is your topic area, and what is the problem within that topic?
• What does the relevant literature say about the problem? – Be selective and focused.
• What are the critical, theoretical, or methodological issues directly related to the problem to be investigated?
• What are the reasons for undertaking the research? – This is the answer to the "so what?" question.

The following sections - listed as part of the introduction - are intended as a guide for drafting a research proposal. Most introductions include these following components. However, be sure to clarify with your advisor or carefully review the grant guidelines to be sure to comply with the proposal genre expectations of your specific discipline.

Broad topic and focus of study

• Briefly describe the broad topic of your research area, and then clearly explain the narrowed focus of your specific study.

Importance of topic/field of study

• Position your project in a current important research area.
• Address the “So what?” question directly, and as soon as possible.
• Provide context for the reader to understand the problem you are about to pose or research question you are asking.

Problem within field of study

• Identify the problem that you are investigating in your study.

Gap(s) in knowledge

• Identify something missing from the literature.
• What is unknown in this specific research area? This is what your study will explore and where you will attempt to provide new insights.
• Is there a reason this gap exists? Where does the current literature agree and where does it disagree? How you fill this gap (at least partially) with your research?
• Convince your reader that the problem has been appropriately defined and that the study is worth doing. Be explicit and detailed.
• Develop your argument logically and provide evidence.
• Explain why you are the person to do this project. Summarize any previous work or studies you may have undertaken in this field or research area.

Research question or hypothesis

• Foreshadow outcomes of your research. What is the question you are hoping to answer? What are the specific hypotheses to be tested and/or issues to be explored?
• Use questions when research is exploratory.
• Use declarative statements when existing knowledge enables predictions.
• List any secondary or subsidiary questions if applicable.

Purpose statement

• State the purpose of your research. Be succinct and simple.
• Why do you want to do this study?
• What is your research trying to find out?

Goals for proposed research

• Write a brief, broad statement of what you hope to accomplish and why (e.g., Improve something… Understand something… ). Are there specific measurable outcomes that you will accomplish in your study? 
• You will have a chance to go into greater detail in the research question and methodology sections.

Background or context (or literature review)

• What does the existing research on this topic say?
• Briefly state what you already know and introduce literature most relevant to your research.
• Indicate main research findings, methodologies, and interpretations from previous related studies.
• Discuss how your question or hypothesis relates to what is already known.
• Position your research within the field’s developing body of knowledge.
• Explain and support your choice of methodology or theoretical framework.

The research question is the question you are hoping to answer in your research project. It is important to know how you should write your research question into your proposal. Some proposals include

• a research question, written as a question
• or, a hypothesis as a potential response to the research question
• or, a thesis statement as an argument that answers the research question
• or, aims and objects as accomplishment or operational statements

Foreshadow the outcomes of your research. Are you trying to improve something? Understand something? Advocate for a social responsibility?

Research question

What is the question you are hoping to answer?

Subsidiary questions (if applicable)

• Does your major research question hinge on a few smaller questions? Which will you address first?

Your hypothesis should provide one (of many) possible answers to your research question.

• What are the specific hypotheses to be tested and/or issues to be explored?
• What results do you anticipate for this experiment?

Usually a hypothesis is written to show the relationship between the independent and dependent variables. Your hypothesis must be

• An expected relationship between variables
• Falsifiable
• Consistent with the existing body of knowledge

Thesis statement

Your thesis statement is a clear, concise statement of what you are arguing and why it is important. For more support on writing thesis statements, check out these following resources:

• 5 Types of Thesis Statements - Learn about five different types of thesis statements to help you choose the best type for your research.
• Templates for Writing Thesis Statements - This template provides a two-step guide for writing thesis statements.
• 5 Questions to Strengthen Your Thesis Statement - Follow these five steps to strengthen your thesis statements.

Aims and objectives

Aims are typically broader statements of what you are trying to accomplish and may or may not be measurable. Objectives are operational statements indicating specifically how you will accomplish the aims of your project.

• What are you trying to accomplish?
• How are you going to address the research question?

Be specific and make sure your aims or objectives are realistic. You want to convey that it is feasible to answer this question with the objectives you have proposed.

Make it clear that you know what you are going to do, how you are going to do it, and why it will work by relating your methodology to previous research. If there isn’t much literature on the topic, you can relate your methodology to your own preliminary research or point out how your methodology tackles something that may have been overlooked in previous studies.

Explain how you will conduct this research. Specify scope and parameters (e.g., geographic locations, demographics). Limit your inclusion of literature to only essential articles and studies.

• How will these methods produce an answer to your research question?
• How do the methods relate to the introduction and literature review?
• Have you done any previous work (or read any literature) that would inform your choices about methodology?
• Are your methods feasible and adequate? How do you know?
• What obstacles might you encounter in conducting the research, and how will you overcome them?

This section should include the following components that are relevant to your study and research methodologies:

Object(s) of study / participants / population

Provide detail about your objects of study (e.g., literary texts, swine, government policies, children, health care systems).

• Who/what are they?
• How will you find, select, or collect them?
• How feasible is it to find/select them?
• Are there any limitations to sample/data collection?
• Do you need to travel to collect samples or visit archives, etc.?
• Do you need to obtain Research Ethics Board (REB) approval to include human participants?

Theoretical frame or critical methodology

• Explain the theories or disciplinary methodologies that your research draws from or builds upon.

Materials and apparatus

• What are your survey or interview methods? (You may include a copy of questionnaires, etc.)
• Do you require any special equipment?
• How do you plan to purchase or construct or obtain this equipment?

Procedure and design

What exactly will you do? Include variables selected or manipulated, randomization, controls, the definition of coding categories, etc.

• Is it a questionnaire? Laboratory experiment? Series of interviews? Systematic review? Interpretative analysis?
• How will subjects be assigned to experimental conditions?
• What precautions will be used to control possible confounding variables?
• How long do you expect to spend on each step, and do you have a backup plan?

Data analysis and statistical procedures

• How do you plan to statistically analyze your data?
• What analyses will you conduct?
• How will the analyses contribute to the objectives?

What are the expected outcomes from your methods? Describe your expected results in relation to your hypothesis. Support these results using existing literature.

• What results would prove or disprove your hypotheses and validate your methodology, and why?
• What obstacles might you encounter in obtaining your results, and how will you deal with those obstacles?
• How will you analyze and interpret your results?

This section may be the most important part of your proposal. Make sure to emphasize how this research is significant to the related field, and how it will impact the broader community, now and in the future.

Convince your reader why this project should be funded above the other potential projects. Why is this research useful and relevant? Why is it useful to others? Answer the question “so what?”

Specific contributions

• How will your anticipated results specifically contribute to fulfilling the aims, objectives, or goals of your research?
• Will these be direct or indirect contributions? – theoretical or applied?
• How will your research contribute to the larger topic area or research discipline?

Impact and significance

• How will your research contribute to the research field of study?
• How will your research contribute to the larger topic addressed in your introduction?
• How will this research extend other work that you have done?
• How will this contribution/significance convince the reader that this research will be useful and relevant?
• Who else might find your research useful and relevant? (e.g., other research streams, policy makers, professional fields, etc.)

Provide a list of some of the most important sources that you will need to use for the introduction and background sections, plus your literature review and theoretical framework. 

What are some of the most important sources that you will need to use for the intro/background/lit review/theoretical framework? 

• Find out what style guide you are required to follow (e.g., APA, MLA, Chicago).
• Follow the guidelines in our Cite Your Sources  Libguide to format citations and create a reference list or bibliography.

Attach this list to your proposal as a separate page unless otherwise specified.

This section should include only visuals that help illustrate the preliminary results, methods, or expected results.

• What visuals will you use to help illustrate the methods or expected results?
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How to write a Research Proposal: Components of a research proposal

Components of a research proposal.

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Research proposals differ in terms of their presentation depending on what each University department requires. In other words, there is no set template  for a research proposal. Please contact your lecturer regarding the format you are expected to use for your research proposal.Thus, the components of a research proposal include, but are not limited to those mentioned in this guide.

1. The title

Try to come up with a title that is unique and at the same time easy to remember. It should also make a lasting impression to the reader and make them want to come back and read your proposal.  The title must also capture the main concepts of the study . As the research process is lengthy, it is   important that you choose a topic that you are   so curious about  that you remain motivated for the duration of the research process.  Select a topic that you will be able to complete within the time frame that you have for your research. 

3. The background

The background to the topic of your intended research must be clear and precise. It must not only include an in-depth explanation of the key points of your subject but also all the developments in the field as well as their timelines . The researcher must also explain the compelling interest in the research issue as well as the personal interest (if any) in the topic. This section must also indicate the specific area within which the topic falls in your particular field of study or subject . Aslo, how will the proposed study contribute to a particular field? In other words, the impact and the significance in a subject area must be clearly outlined. The target audience must also be clearly described.

5. Objectives of the research

It is important that the objectives are in alignment with the research questions. The objectives must indicate what the aim of the research study is.  In fact, objectives give you a clear indication of the steps that you will take to achieve the aim of the research. The objectives must be specific, measurable, achievable, relevant and time-bound.

7. Literature review

Collect and present relevant literature on your topic of choice. It is important to include all the main authors or experts in a particular field.  Depending on your field of study or topic, ensure that you include recent literature as well as literature that presents counterarguments to the topic. The justification for the study needs to based on existing literature. Click here for more information on how to write a literature review.

8. Limitations and delimitations of the study

The researcher must indicate the limitations of the study which are what the researcher cannot do or factors that are beyond the researcher's control, as well as delimitations that the researcher chooses not to address for the purposes of the study. Delimitations are boundaries that the researcher has set for the study. The r easons  both for limitations and delimitations must be discussed in this section.

10. Work plan

Your schedule for the research must be stated clearly including the projected timelines for the various stages of your study.

11. Bibliography

All the sources that you have used for your proposal must be listed in alphabetical order using a referencing style that your lecturer has prescribed for your subject field.

Click here for more information on the various reference styles.

2. Introduction to the research

This section of the proposal must provide a broad overview of the topic. The jargon and key terms used in the particular topic must also be thoroughly explained in order to avoid confusion. The interest of the researcher in the particular topic must also be clearly outlined while at the same time mentioning, albeit briefly at this point, a critical review of the main literature that covers the topic.  The researcher must also provide the aim of the research by clearly and concisely stating the problem,  as well as the research questions to be dealt with.  This section must also indicate what the research study will not be covering .

4. The research questions

The research questions must state clearly what your proposed study is meant to address or answer. Ensure that you use simple language that is easy to understand, while being cognisant of the level of  your intended audience . 

6. Research methodology / research methods

This section outlines the approach which the researcher will follow in order to address the research problem and to answer all the research questions from the researcher. The research design must be clearly defined, e.g., is the research  Descriptive, Correlational, Causal-Comparative/Quasi-Experimental, Experimental, Diagnostic or Explanatory.

State clearly

• how the research will be conducted in terms of the theoretical resources that will be used
• the theoretical framework for conducting the research, which is the theoretical approach drawn from your literature review to support your research study
• proposed research method(s)
• a comparison of the advantages, limitations and suitability of the available approaches and methods for conducting your research
• participants, instruments, procedure, analysis, etc.

Research design

Selecting the approach to use

Research approach

Research design and methodology

Importance of research

Attributes of a good research scholar

Summary of different research methodologies

9. Significance of the research

The researcher must provide justification for the need to conduct the study. What is the gap that the study will fill, and what is its contribution to the  existing body of knowledge? The originality and importance of the research which will be  level appropriate, must be clearly described, for instance, the required level of originality for a fourth year research project is different to that of a doctoral candidate. 

The impact of the study for the subject field must be indicated. In other words, how will the research improve the field, who will it impact, how will it make changes in your industy or field etc.? Lastly, the proposed resaerch must be relatable , interesting and engaging .

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Writing Research Proposals

The research proposal is your opportunity to show that you—and only you!—are the perfect person to take on your specific project. After reading your research proposal, readers should be confident that…

• You have thoughtfully crafted and designed this project;
• You have the necessary background to complete this project;
• You have the proper support system in place;
• You know exactly what you need to complete this project and how to do so; and
• With this funding in hand, you can be on your way to a meaningful research experience and a significant contribution to your field.

Research proposals typically include the following components:

• Why is your project important? How does it contribute to the field or to society? What do you hope to prove?
• This section includes the project design, specific methodology, your specific role and responsibilities, steps you will take to execute the project, etc. Here you will show the committee the way that you think by explaining both how you have conceived the project and how you intend to carry it out.
• Please be specific in the project dates/how much time you need to carry out the proposed project. The scope of the project should clearly match the timeframe in which you propose to complete it!
• Funding agencies like to know how their funding will be used. Including this information will demonstrate that you have thoughtfully designed the project and know of all of the anticipated expenses required to see it through to completion.
• It is important that you have a support system on hand when conducting research, especially as an undergraduate. There are often surprises and challenges when working on a long-term research project and the selection committee wants to be sure that you have the support system you need to both be successful in your project and also have a meaningful research experience. 
• Some questions to consider are: How often do you intend to meet with your advisor(s)? (This may vary from project to project based on the needs of the student and the nature of the research.) What will your mode of communication be? Will you be attending (or even presenting at) lab meetings? 

Don’t be afraid to also include relevant information about your background and advocate for yourself! Do you have skills developed in a different research experience (or leadership position, job, coursework, etc.) that you could apply to the project in question? Have you already learned about and experimented with a specific method of analysis in class and are now ready to apply it to a different situation? If you already have experience with this professor/lab, please be sure to include those details in your proposal! That will show the selection committee that you are ready to hit the ground running!

Lastly, be sure to know who your readers are so that you can tailor the field-specific language of your proposal accordingly. If the selection committee are specialists in your field, you can feel free to use the jargon of that field; but if your proposal will be evaluated by an interdisciplinary committee (this is common), you might take a bit longer explaining the state of the field, specific concepts, and certainly spelling out any acronyms.

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Blog Business How to Write Business Proposal (Examples + Free Templates)

How to Write Business Proposal (Examples + Free Templates)

Written by: Aditya Sheth Jan 25, 2024

The great Mark Cuban once said, “Sales cure all.” If a business doesn’t sell, it doesn’t make money and by extension the business fails. That’s why you need to write business proposals .

A well-written business proposal can often mean the difference between winning or losing a prospective client.

In this in-depth guide to creating business proposals, we show you how to close more deals, make more sales and crush your business goals — all by using easy-to-edit professional business proposal templates .

Here’s what this guide will cover (click to jump ahead):

What is a business proposal, what are the components of a business proposal.

• How to write a business proposal step by step

More business proposal examples + writing and design tips

What should you include in a business proposal, what are the types of business proposals.

• FAQs about business proposals

Looking for a shortcut? Watch this quick video for an overview of everything to include in your business proposal:

A business proposal is a document designed to outline a business plan to convince potential client, investor or partner to engage in a business agreement with you or your company. It’s basically a sales pitch in writing to persuade potential clients to show them benefits of working with you or your company for their business success.

A business proposal outlines what your business does and what you can do for your client . It can be general like this business proposal example:

Or it can be more specific, like this business proposal template which focuses on proposing a project for the Newton Center Rail:

Or this business proposal sample, which presents a plan for a social media strategy and campaign:

To design a business proposal that holds the client’s attention, identify their pain points. Then provide your buyer with the right solution to alleviate those frustrations.

Working on a new project? These project proposal examples might come in handy for you.

The components of a business proposal can change depending on the field, company size and client needs. While details may differ, strong proposals typically introduce your company, explain the problem, offer a solution and its benefits, highlight your team’s skills, and outline timeline, cost and next steps.

Sometimes, the complexity of crafting a business proposal, especially in projects requiring thorough market analysis or technical details, calls for professional insight. Seeking research proposal writing help can be invaluable in these instances, ensuring that your business proposals are not only well-structured but also highly persuasive and tailored to meet specific client needs.

How to write a business proposal step by step

Before you start creating your business proposal template, you need to understand the business proposal format. At a high level, your effective business proposal should include the following:

• Create a compelling business proposal title
• Build a table of contents
• Craft the executive summary
• Write a detailed problem statement
• Propose your solutions
• Showcase your team’s expertise
• Create a realistic timeline
• Present your payment structure
• Specify the terms and conditions
• Receiving the decision

Below, you can see business proposal examples that demonstrate how to include these 10 sections.

1. Create a compelling business proposal title

A compelling title could mean the difference between someone reading your proposal or ignoring it in favor of a competitor’s. 

What makes a good title page? Here are the essential elements to include: 

• Your name along with your company’s name
• The name of the prospect (or their business) 
• The date you’re submitting the proposal

The gray business consulting proposal template above contains all the details a prospect would want to know. The title also offers a strong tangible benefit to the prospective buyer. Honestly, “Who doesn’t want to grow their business?”

2. Build a table of contents

The table of contents is a fundamental part of every winning business proposal template. It makes your proposal scannable and easy to read.

The people you will be pitching to are usually C-level executives like the CEO (Chief Executive Officer), COO (Chief Operating Officer), or fractional executives who work part-time. These are busy people who don’t have time to read your entire proposal in one go.

That’s why most of the business proposal examples in this list include a table of contents.

Adding a table of contents to your document makes it easy for them to go through it at their own pace. They can also skim through parts of the proposal that they deem more important. You can see how this abstract business proposal template uses the table of contents:

You can also make your business proposal template easier to navigate by adding hyperlinks to the document, particularly in the table of contents. This way your clients can jump to specific sections without having to scroll through the entire document. Ensuring your business plan format follows a clear structure can greatly enhance readability and comprehension for potential investors or partners.

It’s easy to add hyperlinks in the Venngage editor. Select the text you’d like to turn into a link, then click the link icon in the top bar. From there, select the page you want to link to! Then download your completed design as an Interactive PDF .

3. Craft the executive summary

The executive summary is a staple in all kinds of annual reports , leadership development plan, project plans and even marketing plans. It is a concise summary of the entire contents of your document. In other words, write a business proposal outline that is easy to glance over and that highlights your value proposition.

The goals of your executive summary are:

• Introduce your company to your buyer
• Provide an overview of your company goals
• Showcase your company’s milestones, overall vision and future plans
• Include any other relevant details

This gray business proposal example has a detailed yet short executive summary including some social proof in the form of clients they’ve worked with:

Take note of how precise this business proposal example is. You want to keep your executive summary concise and clear from the get-go. This sets the right tone for the rest of your proposal. It also gives your buyer a reason to continue reading your proposal.

Crafting an executive summary and keeping it concise and compelling can be challenging. but you can use an AI summarizer online to generate an executive summary. Such tools are trained on relevant AI models that can extract core points from a given text. You can get such a point either in bullet form or in abstract summary form.

Pro Tip: Try to write an executive summary such that, even if your prospective client doesn’t read the entire proposal (with a good executive summary, they most likely will), they should have a clear idea about what your company does and how you can help them.

4. Write a detailed problem statement

The point of writing a business proposal is to solve a buyer’s problem. Your goal is to outline the problem statement as clearly as possible. This develops a sense of urgency in your prospect. They will want to find a solution to the problem. And you have that solution.

 A well-defined problem statement does two things: 

• It shows the prospect you have done your homework instead of sending a generic pitch
• It creates an opportunity for you to point out a problem your prospect might not be aware they had in the first place. 

This bold business proposal template above clearly outlines the problem at hand and also offers a ray of hope i.e. how you can solve your prospect’s problem. This brings me to… 

5. P ropose your solutions

The good stuff. In the proposed solution section, you show how you can alleviate your prospective buyer’s pain points. This can fit onto the problem statement section but if you have a comprehensive solution or prefer to elaborate on the details, a separate section is a good idea.

Spare no details regarding the solution you will provide. When you write a business proposal, explain how you plan to deliver the solution. Include an estimated timeline of when they can expect your solution and other relevant details.

For inspiration, look at how this business proposal template quickly and succinctly outlines the project plan, deliverables and metrics:

6. Showcase your team’s expertise

At this point, the prospect you’re pitching your solution to likes what they’re reading. But they may not trust you to deliver on your promises. Why is this?

It’s because they don’t know you. Your job is to convince them that you can fix their problem. This section is important because it acts as social proof. You can highlight what your company does best and how qualified your team is when you write a business proposal for a potential client.

This free business proposal template showcases the company’s accolades, client testimonials, relevant case studies, and industry awards. You can also include other forms of social proof to establish yourself as a credible business. This makes it that much more likely that they will say yes!

Pro Tip: Attaching in-depth case studies of your work is a great way to build trust with a potential client by showcasing how you’ve solved similar problems for other clients in the past. Our case study examples post can show you how to do just that.

7. Create a realistic timeline

To further demonstrate just how prepared you are, it’s important to outline the next steps you will take should your buyer decide to work with you.

Provide a timeline of how and when you will complete all your deliverables. You can do this by designing a  flow chart . Or add a  roadmap  with deadlines. Pitching a long-term project? A timeline infographic would be a better fit.

If you look at this abstract business proposal template below, even something as simple as a table can do the trick.

The timeline is not always set in stone, rather it’s an estimation. The goal is to clarify any questions your potential client might have about how you will deliver for the underlying B2B sales process.

8. Present your payment and terms

On this page, you can outline your fees, payment schedule, invoice payment terms, as well as legal aspects involved in this deal. You can even use the Excel Invoice Template to create professional-looking invoices (including brand logo and other elements) and add them to this page.

The adoption of invoice templates is beneficial for small businesses as it streamlines the invoicing process and maintains professionalism in financial dealings. Also, by utilizing small business invoice templates, you can efficiently manage invoicing tasks while upholding a polished and structured approach to financial transactions.

The key to good pricing is to provide your buyer with options. A  pricing comparison table can help with this. You want to give your client some room to work with. Make sure you’re not scaring off your client with a high price, nor undervaluing yourself. 

Breaking up your pricing in stages is another great way to make sure your potential client knows what he’s paying for. Look at how this simple business proposal template does this:

The legal aspects can slot right into the terms and conditions section. Alternatively, you can add them to the signature section of the proposal to keep things simple.

9. Specify the terms and conditions

Summarize everything you have promised to deliver so far. Include what you expect from your prospective buyer in return.   Add the overall project timeline from start to end, as well as payment methods and payment schedule, incorporating these details into an online project management tool. This way, both of you will be clear on what is being agreed on.

This step is very important as it outlines all the legal aspects of the deal. That is why the terms and conditions section of your proposal needs to be as clear as possible.

I recommend consulting a lawyer or your legal team when working on this section of the business proposal. If you’re a business veteran and understand the legalities of your business, you can use the same terms and conditions across all your proposals.

10. Receiving the decision

The final step of this whole process. Your client has read your business proposal and they want to buy what you have to offer.

Add a small section at the end of your proposal to get the necessary signatures. This way, you and your client can sign the proposal and the partnership becomes official.

Be sure to also include your contact information in your business proposal template. It acts as a gentle prompt to your client to contact you in case they have any questions. A professional way of doing that would be to include an e-business card with your contact details, email i.d and any other social links you want to share.

Now that you know how to write a business proposal, let’s look at how you can optimize your proposal to deliver results!

Below you’ll find some winning business proposal templates and examples to get you started. I’ve also included some design tips to keep in mind when you’re creating your next business proposal: 

1. Know your audience 

If you have some clarity on who your ideal buyer is — their pain points, their budget, deadlines, among other things — you’ve already won half the battle.

If you are a business that helps clients with everything from running giveaways or helping grow their blog, identify which customers to pitch. This is a sure-shot way to close the deal.

Mapping user personas  for your ideal buyer can help bring some clarity. It will also help you position your business proposal correctly. This improves the chance of your buyer moving your business proposal to the “Yes!” pile.

2. Put your brand front and center

If your company follows certain brand guidelines, incorporate them in your business proposal templates. Consider how business proposal examples like the one below highlight brand identity :

From the color palettes to the company logos, everything follows their brand guidelines. The result: a business proposal that’s consistent across the board.

Pro Tip: Switching this template to match your brand assets is actually pretty easy. Venngage’s My Brand Kit feature allows you to import your color palettes, logos as well as font choices. Any Venngage template can now be your template.

You can also consider this sample business proposal template:

App design companies sure do know their design. They did a phenomenal job keeping their brand colors consistent while opting for a black design. This unique color scheme also makes their white logo prominent throughout the proposal.

3. Try less text, more visuals

Have you ever read a proposal and thought to yourself, “Wow, this is all text and has no images, I love it!”? Yeah, me neither.

The free business proposal template below is a perfect example of the “less is more” principle. It does a phenomenal job of communicating what it needs to. By substituting some of the text with icons and visuals, you get a clean business proposal that’s much more scannable.

Want to keep things strictly professional? Instead of icons, you can always add your team’s headshots. This shows your buyer exactly who they’ll be working with.  

Check out this formal business proposal format for some inspiration:

4. Switch up your business proposal designs

It doesn’t hurt to go above and beyond once in a while. Jazz up your business proposal template with some extra colors. This helps make your business proposal more engaging. It also helps your buyers retain information faster.

The business proposal example alternates between black, white and grey backgrounds. It still manages to maintain consistency in its branding . Just switching up your backgrounds once in a while can also bring in some variety to an otherwise standard business proposal.

This SEO business proposal sample proves that it’s possible to switch up the colors in every other page. But it still maintains the same color scheme across the entire proposal just like a professionally designed website: 

Pro Tip: Not a color expert? Our guide on picking colors can help you pick the right color scheme for your proposals.

A business proposal usually aims to answer the following questions: 

• Who you are and what your company does
• The problem your buyer is facing
• The solution your company offers to alleviate the problem
• How your company will implement this solution effectively
• An estimate of resources (time, money, etc) required to implement the solution

You can see how this sample business proposal template covers the above points.

Notice how this proposal template addresses the same project like in one of the previous templates, but uses a completely different design style (more retro, while the previous business proposal template is more modern and minimalistic).

Generally, there are three types of business proposals:

1. Formally solicited 

A formally solicited business proposal is made when you respond to an official request to write a business proposal.

In this scenario, you know all the requirements and have more (if not all) information about a prospective buyer. You simply need to write the business proposal for your buyer to evaluate so you can begin the sales process .

2. Informally solicited 

Informally solicited business proposals are written when there isn’t an official request for a proposal. A prospective buyer is interested in your services and asks for a proposal so they can evaluate it.

An informally solicited proposal requires a lot more research from your end. These types of proposals are usually created out of informal conversations. They are not based on official requests which often contain more detail.

3. Unsolicited 

Think of this as a marketing brochure or a cold email. Unsolicited business proposals will often take a generic, one-size-fits-all approach to business proposals. Unsolicited proposals lack any understanding of the buyer or their requirements.

But with additional market research, personalization and identifying customer pain points, you can propose a customized solution based on your buyer’s needs. This can be a very persuasive approach, such as in this business proposal example:

FAQ about business proposals

What is the purpose of a business proposal.

A business proposal aims to streamline the B2B sales process (which is often complex) between you as a seller and a buyer.

It does this by serving the dual purpose of acting as a source of information. The proposal also acts as a sales pitch aimed at convincing your buyer why they should buy what you have to offer.

What are the best practices for business proposal design?

• Do a thorough spell-check. The goal of your business proposal is to convince your buyer why you’re the perfect person for the job. A proposal with typos or grammatical errors communicates the opposite. A thorough spell-check before you send your proposal is a must.
• Keep things clear and readable: Clarity is an important aspect that you have to ensure in your business proposal. If you want your proposal to hit home and make an impact on the buyer, you have to write it in an understandable way. To keep things clear and readable, there are a couple of things that you can do. You can, for one, take care to use easy wording and segmented sentences from the get-go. You can also try paraphrasing the hard parts of your proposal once you are done writing it.
• Let your brand shine. As discussed before, writing a business proposal is all about knowing your ideal buyer and focusing on their pain points. But that doesn’t mean your business proposal template has to be boring. Demonstrate how different you are compared to other companies. You can do this through your brand guidelines, by using more visuals, switching up your proposal design or showing off your personality in your writing . 
• Create a business proposal PDF. Downloading your business proposal in PDF format allows you to attach other collaterals with your business proposal. These can include a company explainer video or case studies showcasing the work done with past clients. Also, who doesn’t love saving paper?

How long should your business proposal be? 

The length depends on the scope of the work as well as the complexity of the project. Here is a one-page business proposal template:

Can your business proposal template really be one page? Yes, as long as you understand who your buyer is and their pain points. You should also have the ability to communicate everything your ideal buyer needs to know about your business in a succinct manner.

Or if you’re feeling adventurous how about just two pages? Often, clients prefer if you go straight to the point and avoid all the fluff.

For example, this green modern marketing proposal template wastes no time in getting down to brass tacks:

Need more inspiration? Check out this blog on the 5 marketing proposal examples that’ll help elevate your business.

There is no one size fits all approach when it comes to deciding how many pages you should include in your business proposal template. And at the end of the day, “the only rules are the ones you set for yourself”.

At the end of the day, writing winning business proposals that sell is all about you understanding your buyer, their potential pain points and positioning yourself as someone who can alleviate those pain points. 

Now that you know how to write compelling business proposals, what are you waiting for?

Take action and start creating your own business proposals to close more deals and grow your business today!

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• Components of a Proposal

Proposal preparation checklists  can help you put together a proposal. Most proposals contain the following:

• Cover or Title Page : Contains specific information about the proposal and the Institute and requires specific authorizations/signatures. See  MIT Facts and Profile Information   
• Abstract or Project Summary : Outlines the proposed research, including the objectives, methodology, and significance of the research. 
• Statement of Work (SOW) : Provides a full and detailed explanation of the proposed research, and typically includes a project timetable. The SOW describes  how  the work will be done,  where  the work will be done, and  who  will do the work. 
• Budget : Must include an estimate of the resources necessary to conduct the project. Most sponsors require a detailed breakdown of the budget into defined categories and a detailed  budget justification , explaining what costs will be paid for and how the expense was calculated.
• Curriculum Vitae or Biographical Sketch : Include for all key project personnel. 
• Bibliography : Lists all references cited in proposal. 

Always check  Sponsor Specific Guidelines  as well as the proposal solicitation. Additional elements can include: 

• Financial conflict of interest (COI) disclosures from PIs and senior/key personnel
• Current and pending support: Lists the PI’s (and sometimes key personnel’s) current awards and pending proposals. 
• Letters of support from non-Institute investigators 
• Subaward documentation: If the proposal involves collaboration with investigators at other entities, detailed information about the subrecipient should be included in the proposal.  See MIT  Subawards Process  
• Compliance certifications and representations  
• Description of available equipment and facilities 
• Uniform Guidance Fixed Rate Requirements
• F&A Methodology
• F&A Components
• MIT Use of a de minimis Rate
• Fund Account Overhead Rates
• Allocation Rates
• Determination of On-Campus and Off-Campus Rates
• Employee Benefits (EB) Rates
• Vacation Accrual Rates
• Graduate Research Assistant Tuition Subsidy
• Historical RA Salary Levels
• MIT Facts and Profile Information
• Classification of Sponsored Projects
• Types of Sponsored Awards
• How Are Sponsored Projects Generated?
• Cost Principles and Unallowable Costs
• Direct and Indirect Costs
• Pre-Proposals / Letters of Intent
• MIT Investigator Status
• Special Reviews
• Applying Through Workspace
• Proposal Preparation Checklist
• Proposals and Confidential Information
• Personnel Costs
• Subcontracts and Consultants
• Annotated Budget Justification - Federal Research
• Annotated Budget Justification - Non-Federal Research
• Annotated Budget Justification - Federal Non-Research
• Annotated Budget Justification - Non-Federal Non-Research
• Kuali Coeus Approval Mapping
• Roles and Responsibilities
• Submission of Revised Budgets
• Standard Contract Terms and Conditions
• Contractual Obligations and Problematic Terms and Conditions
• Review and Negotiation of Federal Contract and Grant Terms and Conditions
• Industrial Collaboration
• International Activities
• MIT Export Control - Export Policies
• Nondisclosure and Confidentiality Agreements
• Negative Confirmation On Award Notices
• Routing and Acceptance of the Award Notice
• COI and Special Review Hold Notice Definitions
• Limiting Long-Term WBS Account Structures
• SAP Project WBS Element Conditions
• Child Accounts
• Budgets at Award Setup
• Kuali Coeus Electronic Document Storage (EDS)
• Billing Agreements
• PI Absence from Project
• Cost Transfers
• Uniform Guidance and the FAR
• MIT Standard Terms and Policies
• Guidelines for Charging Faculty Summer Salary
• Key Personnel
• Limitations on Funds - Federal Contracts
• Project Budgets
• No-Cost Extensions
• Reporting Requirements
• Return of Unexpended Funds to Foundations
• When a PI Leaves MIT
• Research Performance Progress Reports
• Closing Out Fixed Price Awards
• Record Retention
• Early Termination
• Reporting FAQs
• Using SciENcv
• AFOSR No-Cost Extension Process
• Terms and Conditions
• Department of Defense Disclosure Guidance
• Department of Energy / Office of Science Disclosure Guidance
• Introduction to Industrial Sponsors
• General Considerations for Industrial Proposals
• SRC Guidance to Faculty Considering Applying for SRC Funding
• Find Specific RFP Information
• Industrial Proposal Checklist
• Proposal Formats
• Special Requirements
• Deadline Cycles
• Model Proposals
• Non-Competitive Industrial Proposals
• Master and Alliance Agreements With Non-Standard Proposal Processes
• Template Agreements
• New Consortium Agreements
• Competitive Industrial Proposals
• Collaborative (No-cost) Research Agreements
• National Aeronautics and Space Administration Disclosure Guidance
• NASA Graduate Research Fellowship Programs
• NASA PI Status and Definitions
• NIH Checklists and Preparation Guides
• National Institutes of Health Disclosure Guidance
• Human Subjects and NIH Proposals
• NIH Data Management and Sharing
• NIH Research Performance Progress Reports
• Grant Opportunities for Academic Liaison with Industry (GOALI) proposals
• MIT Guidance Regarding the NSF CAREER Program
• Research Experiences for Undergraduates (REU) Supplements
• National Science Foundation Disclosure Guidance
• NSF Participant Support Costs
• NSF Proposals: Administrative Review Stage
• NSF Collaborations
• NSF Pre-Award and Post-Award Actions
• NSF Reporting
• NSF Frequently Asked Questions
• NSF Requirements for Harassment Free Environment
• NSF Safe and Inclusive Working Environment
• Process, Roles and Responsibilities
• What Is Allowable/Eligible Cost Sharing?
• MIT’s Preferred Cost Sharing Funds
• Third-Party Cost Sharing
• Showing Cost Sharing in a Proposal Budget
• Sponsor Specific Instructions Regarding Location in the Proposal
• Funding F&A Costs as Cost Sharing
• Using Faculty Effort for Cost Sharing
• Information about Completing the Cost Sharing Template
• NSF Cost Sharing Policy
• Tracking/Reporting Cost Sharing
• Special Cost Sharing Topics
• International Activities Examples
• Rubicon Fellowships
• Marie Skłodowska-Curie Fellowships
• Criteria for Subrecipients
• Subawards at Proposal
• Requesting New Subawards
• Managing Subawards
• RAS Subaward Team Contacts
• Funding and Approval
• Proposal Phase
• Award Set-up
• Monitoring Research During Project Period
• Closeout Phase
• Voluntary Cost Sharing
• Sponsor-Specific Guidance
• Audits and Auditors
• Upcoming Trainings and Events
• Research Administration Practices (RAP)
• NCURA Virtual Workshops and Webinars
• Guide to RA Resources and Training
• Career Paths
• Newsletters
• Tools and Systems
• Award Closeout & Audits
• Award Setup
• Cost Sharing
• Export Control
• Financial Conflict of Interest
• Kuali Coeus
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• Research Sub Awards
• Research Administration Email Lists
• RAS Operations
• VPR Research Administration Organization Chart
• By department
• By administrator
• Research Administrator Day
• News & Announcements
• Onsite searching on the VPR public websites

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• Knowledge Base
• Research process
• How to Write a Research Proposal | Examples & Templates

How to Write a Research Proposal | Examples & Templates

Published on 30 October 2022 by Shona McCombes and Tegan George. Revised on 13 June 2023.

A research proposal describes what you will investigate, why it’s important, and how you will conduct your research.

The format of a research proposal varies between fields, but most proposals will contain at least these elements:

Introduction

Literature review.

• Research design

Reference list

While the sections may vary, the overall objective is always the same. A research proposal serves as a blueprint and guide for your research plan, helping you get organised and feel confident in the path forward you choose to take.

Table of contents

Research proposal purpose, research proposal examples, research design and methods, contribution to knowledge, research schedule, frequently asked questions.

Academics often have to write research proposals to get funding for their projects. As a student, you might have to write a research proposal as part of a grad school application , or prior to starting your thesis or dissertation .

In addition to helping you figure out what your research can look like, a proposal can also serve to demonstrate why your project is worth pursuing to a funder, educational institution, or supervisor.

Research proposal length

The length of a research proposal can vary quite a bit. A bachelor’s or master’s thesis proposal can be just a few pages, while proposals for PhD dissertations or research funding are usually much longer and more detailed. Your supervisor can help you determine the best length for your work.

One trick to get started is to think of your proposal’s structure as a shorter version of your thesis or dissertation , only without the results , conclusion and discussion sections.

Download our research proposal template

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Writing a research proposal can be quite challenging, but a good starting point could be to look at some examples. We’ve included a few for you below.

• Example research proposal #1: ‘A Conceptual Framework for Scheduling Constraint Management’
• Example research proposal #2: ‘ Medical Students as Mediators of Change in Tobacco Use’

Like your dissertation or thesis, the proposal will usually have a title page that includes:

• The proposed title of your project
• Your supervisor’s name
• Your institution and department

The first part of your proposal is the initial pitch for your project. Make sure it succinctly explains what you want to do and why.

Your introduction should:

• Introduce your topic
• Give necessary background and context
• Outline your  problem statement  and research questions

To guide your introduction , include information about:

• Who could have an interest in the topic (e.g., scientists, policymakers)
• How much is already known about the topic
• What is missing from this current knowledge
• What new insights your research will contribute
• Why you believe this research is worth doing

As you get started, it’s important to demonstrate that you’re familiar with the most important research on your topic. A strong literature review  shows your reader that your project has a solid foundation in existing knowledge or theory. It also shows that you’re not simply repeating what other people have already done or said, but rather using existing research as a jumping-off point for your own.

In this section, share exactly how your project will contribute to ongoing conversations in the field by:

• Comparing and contrasting the main theories, methods, and debates
• Examining the strengths and weaknesses of different approaches
• Explaining how will you build on, challenge, or synthesise prior scholarship

Following the literature review, restate your main  objectives . This brings the focus back to your own project. Next, your research design or methodology section will describe your overall approach, and the practical steps you will take to answer your research questions.

To finish your proposal on a strong note, explore the potential implications of your research for your field. Emphasise again what you aim to contribute and why it matters.

For example, your results might have implications for:

• Improving best practices
• Informing policymaking decisions
• Strengthening a theory or model
• Challenging popular or scientific beliefs
• Creating a basis for future research

Last but not least, your research proposal must include correct citations for every source you have used, compiled in a reference list . To create citations quickly and easily, you can use our free APA citation generator .

Some institutions or funders require a detailed timeline of the project, asking you to forecast what you will do at each stage and how long it may take. While not always required, be sure to check the requirements of your project.

Here’s an example schedule to help you get started. You can also download a template at the button below.

Download our research schedule template

If you are applying for research funding, chances are you will have to include a detailed budget. This shows your estimates of how much each part of your project will cost.

Make sure to check what type of costs the funding body will agree to cover. For each item, include:

• Cost : exactly how much money do you need?
• Justification : why is this cost necessary to complete the research?
• Source : how did you calculate the amount?

To determine your budget, think about:

• Travel costs : do you need to go somewhere to collect your data? How will you get there, and how much time will you need? What will you do there (e.g., interviews, archival research)?
• Materials : do you need access to any tools or technologies?
• Help : do you need to hire any research assistants for the project? What will they do, and how much will you pay them?

Once you’ve decided on your research objectives , you need to explain them in your paper, at the end of your problem statement.

Keep your research objectives clear and concise, and use appropriate verbs to accurately convey the work that you will carry out for each one.

I will compare …

A research aim is a broad statement indicating the general purpose of your research project. It should appear in your introduction at the end of your problem statement , before your research objectives.

Research objectives are more specific than your research aim. They indicate the specific ways you’ll address the overarching aim.

A PhD, which is short for philosophiae doctor (doctor of philosophy in Latin), is the highest university degree that can be obtained. In a PhD, students spend 3–5 years writing a dissertation , which aims to make a significant, original contribution to current knowledge.

A PhD is intended to prepare students for a career as a researcher, whether that be in academia, the public sector, or the private sector.

A master’s is a 1- or 2-year graduate degree that can prepare you for a variety of careers.

All master’s involve graduate-level coursework. Some are research-intensive and intend to prepare students for further study in a PhD; these usually require their students to write a master’s thesis . Others focus on professional training for a specific career.

Critical thinking refers to the ability to evaluate information and to be aware of biases or assumptions, including your own.

Like information literacy , it involves evaluating arguments, identifying and solving problems in an objective and systematic way, and clearly communicating your ideas.

Cite this Scribbr article

If you want to cite this source, you can copy and paste the citation or click the ‘Cite this Scribbr article’ button to automatically add the citation to our free Reference Generator.

McCombes, S. & George, T. (2023, June 13). How to Write a Research Proposal | Examples & Templates. Scribbr. Retrieved 19 August 2024, from https://www.scribbr.co.uk/the-research-process/research-proposal-explained/

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• Indian J Anaesth
• v.60(9); 2016 Sep

How to write a research proposal?

Department of Anaesthesiology, Bangalore Medical College and Research Institute, Bengaluru, Karnataka, India

Devika Rani Duggappa

Writing the proposal of a research work in the present era is a challenging task due to the constantly evolving trends in the qualitative research design and the need to incorporate medical advances into the methodology. The proposal is a detailed plan or ‘blueprint’ for the intended study, and once it is completed, the research project should flow smoothly. Even today, many of the proposals at post-graduate evaluation committees and application proposals for funding are substandard. A search was conducted with keywords such as research proposal, writing proposal and qualitative using search engines, namely, PubMed and Google Scholar, and an attempt has been made to provide broad guidelines for writing a scientifically appropriate research proposal.

INTRODUCTION

A clean, well-thought-out proposal forms the backbone for the research itself and hence becomes the most important step in the process of conduct of research.[ 1 ] The objective of preparing a research proposal would be to obtain approvals from various committees including ethics committee [details under ‘Research methodology II’ section [ Table 1 ] in this issue of IJA) and to request for grants. However, there are very few universally accepted guidelines for preparation of a good quality research proposal. A search was performed with keywords such as research proposal, funding, qualitative and writing proposals using search engines, namely, PubMed, Google Scholar and Scopus.

Five ‘C’s while writing a literature review

BASIC REQUIREMENTS OF A RESEARCH PROPOSAL

A proposal needs to show how your work fits into what is already known about the topic and what new paradigm will it add to the literature, while specifying the question that the research will answer, establishing its significance, and the implications of the answer.[ 2 ] The proposal must be capable of convincing the evaluation committee about the credibility, achievability, practicality and reproducibility (repeatability) of the research design.[ 3 ] Four categories of audience with different expectations may be present in the evaluation committees, namely academic colleagues, policy-makers, practitioners and lay audiences who evaluate the research proposal. Tips for preparation of a good research proposal include; ‘be practical, be persuasive, make broader links, aim for crystal clarity and plan before you write’. A researcher must be balanced, with a realistic understanding of what can be achieved. Being persuasive implies that researcher must be able to convince other researchers, research funding agencies, educational institutions and supervisors that the research is worth getting approval. The aim of the researcher should be clearly stated in simple language that describes the research in a way that non-specialists can comprehend, without use of jargons. The proposal must not only demonstrate that it is based on an intelligent understanding of the existing literature but also show that the writer has thought about the time needed to conduct each stage of the research.[ 4 , 5 ]

CONTENTS OF A RESEARCH PROPOSAL

The contents or formats of a research proposal vary depending on the requirements of evaluation committee and are generally provided by the evaluation committee or the institution.

In general, a cover page should contain the (i) title of the proposal, (ii) name and affiliation of the researcher (principal investigator) and co-investigators, (iii) institutional affiliation (degree of the investigator and the name of institution where the study will be performed), details of contact such as phone numbers, E-mail id's and lines for signatures of investigators.

The main contents of the proposal may be presented under the following headings: (i) introduction, (ii) review of literature, (iii) aims and objectives, (iv) research design and methods, (v) ethical considerations, (vi) budget, (vii) appendices and (viii) citations.[ 4 ]

Introduction

It is also sometimes termed as ‘need for study’ or ‘abstract’. Introduction is an initial pitch of an idea; it sets the scene and puts the research in context.[ 6 ] The introduction should be designed to create interest in the reader about the topic and proposal. It should convey to the reader, what you want to do, what necessitates the study and your passion for the topic.[ 7 ] Some questions that can be used to assess the significance of the study are: (i) Who has an interest in the domain of inquiry? (ii) What do we already know about the topic? (iii) What has not been answered adequately in previous research and practice? (iv) How will this research add to knowledge, practice and policy in this area? Some of the evaluation committees, expect the last two questions, elaborated under a separate heading of ‘background and significance’.[ 8 ] Introduction should also contain the hypothesis behind the research design. If hypothesis cannot be constructed, the line of inquiry to be used in the research must be indicated.

Review of literature

It refers to all sources of scientific evidence pertaining to the topic in interest. In the present era of digitalisation and easy accessibility, there is an enormous amount of relevant data available, making it a challenge for the researcher to include all of it in his/her review.[ 9 ] It is crucial to structure this section intelligently so that the reader can grasp the argument related to your study in relation to that of other researchers, while still demonstrating to your readers that your work is original and innovative. It is preferable to summarise each article in a paragraph, highlighting the details pertinent to the topic of interest. The progression of review can move from the more general to the more focused studies, or a historical progression can be used to develop the story, without making it exhaustive.[ 1 ] Literature should include supporting data, disagreements and controversies. Five ‘C's may be kept in mind while writing a literature review[ 10 ] [ Table 1 ].

Aims and objectives

The research purpose (or goal or aim) gives a broad indication of what the researcher wishes to achieve in the research. The hypothesis to be tested can be the aim of the study. The objectives related to parameters or tools used to achieve the aim are generally categorised as primary and secondary objectives.

Research design and method

The objective here is to convince the reader that the overall research design and methods of analysis will correctly address the research problem and to impress upon the reader that the methodology/sources chosen are appropriate for the specific topic. It should be unmistakably tied to the specific aims of your study.

In this section, the methods and sources used to conduct the research must be discussed, including specific references to sites, databases, key texts or authors that will be indispensable to the project. There should be specific mention about the methodological approaches to be undertaken to gather information, about the techniques to be used to analyse it and about the tests of external validity to which researcher is committed.[ 10 , 11 ]

The components of this section include the following:[ 4 ]

Population and sample

Population refers to all the elements (individuals, objects or substances) that meet certain criteria for inclusion in a given universe,[ 12 ] and sample refers to subset of population which meets the inclusion criteria for enrolment into the study. The inclusion and exclusion criteria should be clearly defined. The details pertaining to sample size are discussed in the article “Sample size calculation: Basic priniciples” published in this issue of IJA.

Data collection

The researcher is expected to give a detailed account of the methodology adopted for collection of data, which include the time frame required for the research. The methodology should be tested for its validity and ensure that, in pursuit of achieving the results, the participant's life is not jeopardised. The author should anticipate and acknowledge any potential barrier and pitfall in carrying out the research design and explain plans to address them, thereby avoiding lacunae due to incomplete data collection. If the researcher is planning to acquire data through interviews or questionnaires, copy of the questions used for the same should be attached as an annexure with the proposal.

Rigor (soundness of the research)

This addresses the strength of the research with respect to its neutrality, consistency and applicability. Rigor must be reflected throughout the proposal.

It refers to the robustness of a research method against bias. The author should convey the measures taken to avoid bias, viz. blinding and randomisation, in an elaborate way, thus ensuring that the result obtained from the adopted method is purely as chance and not influenced by other confounding variables.

Consistency

Consistency considers whether the findings will be consistent if the inquiry was replicated with the same participants and in a similar context. This can be achieved by adopting standard and universally accepted methods and scales.

Applicability

Applicability refers to the degree to which the findings can be applied to different contexts and groups.[ 13 ]

Data analysis

This section deals with the reduction and reconstruction of data and its analysis including sample size calculation. The researcher is expected to explain the steps adopted for coding and sorting the data obtained. Various tests to be used to analyse the data for its robustness, significance should be clearly stated. Author should also mention the names of statistician and suitable software which will be used in due course of data analysis and their contribution to data analysis and sample calculation.[ 9 ]

Ethical considerations

Medical research introduces special moral and ethical problems that are not usually encountered by other researchers during data collection, and hence, the researcher should take special care in ensuring that ethical standards are met. Ethical considerations refer to the protection of the participants' rights (right to self-determination, right to privacy, right to autonomy and confidentiality, right to fair treatment and right to protection from discomfort and harm), obtaining informed consent and the institutional review process (ethical approval). The researcher needs to provide adequate information on each of these aspects.

Informed consent needs to be obtained from the participants (details discussed in further chapters), as well as the research site and the relevant authorities.

When the researcher prepares a research budget, he/she should predict and cost all aspects of the research and then add an additional allowance for unpredictable disasters, delays and rising costs. All items in the budget should be justified.

Appendices are documents that support the proposal and application. The appendices will be specific for each proposal but documents that are usually required include informed consent form, supporting documents, questionnaires, measurement tools and patient information of the study in layman's language.

As with any scholarly research paper, you must cite the sources you used in composing your proposal. Although the words ‘references and bibliography’ are different, they are used interchangeably. It refers to all references cited in the research proposal.

Successful, qualitative research proposals should communicate the researcher's knowledge of the field and method and convey the emergent nature of the qualitative design. The proposal should follow a discernible logic from the introduction to presentation of the appendices.

Financial support and sponsorship

Conflicts of interest.

There are no conflicts of interest.

• Sample Research

FREE 10+ Business Research Proposal Samples & Templates in PDF | MS Word

A business or organization with proper research has an excellent chance of winning the market. Research is a strategy that helps businesses discover new ideas and factors that will help them in improving business operations, generating concrete action plans, securing a healthy financial status, and more. Hence, it is essential to execute it well. Thus, the purpose of having a  business research  proposal. In this article, you will learn the importance of writing one. Scroll down below.

Business Research Proposal

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In this article, we have provided business research proposal samples and templates that are accessible anytime. These sample templates come with professionally written content and are preformatted in PDF and MS Word file formats for your convenience. Check them out now!

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Business research is a systematic process of collecting, analyzing, interpreting, and presenting information related to a business problem or opportunity. There are several types of business research, each serving different purposes. Here are some common types:

• Aimed at exploring a new area or gaining insights into a phenomenon.
• Helps in understanding the basic nature of a problem.
• Focuses on providing an accurate description of a situation or phenomenon.
• Involves gathering data to characterize and define the subject of study.
• Investigates cause-and-effect relationships between variables.
• Aims to establish a cause-and-effect connection between two or more variables.
• Examines the statistical association between two or more variables.
• Does not imply causation but identifies relationships between variables.
• Involves collecting data from participants at a single point in time.
• Provides a snapshot of the situation or phenomenon.
• Involves collecting data from the same group of participants over an extended period.
• Helps to track changes or developments over time.
• Focuses on numerical data and statistical analysis.
• Involves the use of surveys, experiments, and structured observations.
• Emphasizes understanding and interpreting non-numerical data.
• Involves methods such as interviews, focus groups, and case studies.
• Conducted by practitioners within an organization to solve specific problems.
• Involves a cyclical process of planning, acting, observing, and reflecting.
• In-depth analysis of a specific case or situation.
• Often used to gain a deep understanding of a particular phenomenon.
• Involves collaboration between different functional areas of a business.
• Aims to address complex issues that require input from multiple perspectives.
• Focuses on understanding market trends, customer preferences, and competition.
• Helps businesses make informed decisions about their products or services.
• Involves analyzing data from social media platforms to understand consumer sentiment, trends, and feedback.

These types of business research can be used individually or in combination, depending on the nature of the research question and the goals of the study.

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A business research proposal serves a vital role in research related to business. That is why it is only imperative to ensure that it follows the accurate procedure and should contain the relevant information. Using this allows you to outline the things to be done to gather the right data to be presented in a  research report . So, if you are writing a research proposal for your business and you don’t know-how, then you are on the right page. Below are simple yet useful tips on how to make an informative and effective business research proposal. Read below.

Begin writing your business research proposal by providing the business research title and a brief yet informative research overview. The title should be concise and triggers the curiosity of the management. As for the research overview, it should present the highlight of the research.

The next thing you need to put in your business research proposal is a precise and clear introduction. This section should identify what the research is all about, its scope, and its importance to the business. The introduction should also provide the objectives and sub-objectives of the business study that needs to be achieved.

After the introduction, the next thing you need to do is to present the data gathering procedure. In this section, you have to outline the activities that should be done for the process. And to this, you have to identify the appropriate data gathering methods, whether qualitative or  quantitative research . There are different methods and strategies that you can use. However, you should have to choose the appropriate methodology that will work on your business process.

The next thing you have to include in your business research proposal is the research questionnaire. The list of questions will help you collect relevant and useful data that will complete the research process. In presenting this information, you may use bullet points to make it organized and understandable. 

Finalize your business research proposal by writing a brief conclusion that summarizes the whole idea of your proposals’ content. In this section, you have to emphasize the importance and purpose of research for your business. Also, provide a statement of the several benefits and advantages that the company will gain from the research. 

Having an informative business research proposal is not useful if the people who will read it are not able to grasp the idea the proposal is providing. That is why it is essential to use only simple words and terms that are readable and understandable by your readers. The organization of thoughts is also important. It presents the right structure of information accordingly. 

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This table highlights some key aspects of both the advantages and disadvantages of business research. Keep in mind that the impact of these factors can vary depending on the specific context and industry.

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Researches that are related to businesses are essential for sustainability and success. According to an article from Medium, research is a critical component for businesses, specifically  market research . Hence, business owners should put enough effort into researching to secure a permanent and high spot in the market. And this is where a business research proposal comes useful—the first thing that management should have before research.

A business  research proposal  is a written document used by management for either marketing research,  accounting  research, etc. The business research proposal presents and justifies the purpose of the study to be conducted. This also outlines the ways on how business research should be conducted. The standard length for the business research proposal is two to three pages. Nonetheless, it should be informative and well-written.

There are two types of research proposals that are useful for businesses, organizations, as well as in academic, approval proposals and funding proposals. Approval proposals refer to a written document that is written before doing the actual research. On the other hand, a funding proposal refers to a written document that seeks research funds.

A research proposal must present the idea of what the research is about and its importance. Thus, it should include a clear research title, a research overview, an introduction, the questionnaire, data gathering methods, and a research timeline. These components are commonly used in business and academic research.

Begin a business research proposal with a concise introduction outlining the research problem, its significance, and the proposed methodology. Clearly state the objectives and expected outcomes to provide a solid foundation for the study.

Business research plays a crucial role in informing strategic decisions by gathering, analyzing, and interpreting relevant data. It guides organizations in understanding market trends, consumer behavior, and industry dynamics for informed decision-making and sustainable growth.

Ethics in business research involves adhering to principles of integrity, honesty, and fairness. It ensures researchers conduct studies responsibly, respect participants’ rights, and maintain confidentiality, fostering trust and credibility.

Business research is one of the most important components of a sustainable and successful business. With this, businesses or organizations will be able to grasp new ideas that they can use to enhance their operations and improve  marketing strategies . Hence, making sure that business research follows the standard format and obtains the necessary information. Thus, the use of a business research proposal to make the process comprehensive and effective.

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Foundation Relations

Basic components of a proposal.

Private foundation proposals differ greatly from most federal proposals. While foundations often outline the general format that they prefer, there is more latitude regarding the structure of the narrative. Always frame your proposal to align as closely as possible to the funders programs' stated mission, without going so far that you are compromising your research interests.

Further, if there is a published  list of judges/reviewers available, as is usually the case for scientific applications, try to compose your proposal so that it piques the interest of one or more of the judges' expertise.

1.  Abstract/Summary

• The abstract is the most important component of the proposal. Spend time developing the best possible title. If the length is not mandated, it should be no longer than one half to one page maximum. 
• Use bolded subheadings. Include highlights in the topic sentence in each section of the proposal. 
• What will be done, by whom, how, over what period of time? What is the problem/need? Who will the outcomes benefit? 

2. Statement of Need

• What is the issue that you are addressing and why does it matter?
• Why is what you propose necessary? What is the void in Knowledge? 
• Who benefits? Indicate the public good, not just the effect on campus. 
• Why hasn't this issue been addressed sufficiently in the past? Who else is working in this field, what have they done, and why isn't that enough? Demonstrate your knowledge of the field.
• Provide convincing evidence that what you are proposing does not duplicate other work. Replication of someone else's work in a new environment or larger scale may be fundable.

3. Project Activity, Methodology and Outcomes

• Why did you choose to address the issue in the manner that you have? Are there other approaches? If so, why aren't they appropriate to the situation?
• What are the specific activities involved? Who will do them? 
• Present a timeline of activities. Tables and charts work best here. They crystallize data, break up pages of narrative, and convey extensive information well in a limited space.
• What specific outcomes will be achieved? What will change? 
• Why are you/your organization the best one to do what you propose to do? Is it an extension of successful, innovative work or a pilot project you already completed?

4. Evaluation

• Essential piece that should be both quantitative and qualitative, if feasible. 
• Outline clearly the methodology that you will use to assess the projects success.

5. Dissemination

• Dissemination should be linked to your project goals and objectives. If you are trying to affect policy, your dissemination plan should target policy-makers, media, and affected populations.
• Describe your communication strategy.
• Be creative. Sending an article to a professional journal is only one of many options. Consider submitting op-ed pieces to newspapers and articles to more popular periodicals; work with University Relations to obtain newspaper coverage and interviews on local radio stations; engage in conference presentations, community outreach activities, presentations to policy-makers and community groups, such as the Chamber of Commerce; launch a web site or blog; convene work groups of your peers; create briefing papers, press releases, videos; and, list yourself on speakers bureaus.

6. Budget and Continuation Funding

• Show your budget in table form and use a budget narrative to explain each item.
• Only Include other sources of funding if the funder mandates it's inclusion. UMass policy does not allow including in-kind or outside contributions unless it is required, as it adds administrative burden and costs.
• Indicate how the project will be funded or be sustainable after the grant funds have run out.
• The Office of Grants and Contract Administration (OGCA) makes available all university policies covering all legal, fiscal, human resources and intellectual property issues. 

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Stanford Research Development Office

Guidance for Writing Proposal Sections

Created: 10/06/22

Updated: 08/19/24

More resources will be added as we continue to develop this page. (Most recent content update: July 2, 2024)

The following proposal sections, listed in alphabetical order, are commonly required by a variety of funders. For each, we have provided resources to assist in preparing content; some have been developed by RDO, while others are curated from trusted internal and external sources.

The resources below are intended to be a starting point. Solicitations will often specify unique requirements for each of these sections. Always check the requirements from your specific agency and call. 

Biographical Sketches

These documents provide evidence of an individual's qualifications for the role played in a proposed project and are generally requested in specific formats based on sponsor. For most STEM sponsors, RDO recommends using SciEnCV for generating and saving your biosketch as it will be easier to update and the interface allows reformatting for use in proposals for different sponsors.

• Start here : Stanford ORA Biosketch Resource Page - Stanford resource with links to NSF and NIH biosketch guidance as well as SciEnCV resources
• SciEnCV - a tool for assembling biographical information for federal sponsors that can easily be ported into multiple sponsor formats. It is quickly becoming an accepted (and often required) biosketch format for many sponsors including NIH, NSF, and DOE
• NSF SciEnCV FAQs and Guide - start here if you need help setting up your SciEnCV account or run into questions along the way

Broader Impacts

Broader Impacts requirements generally ask for the answer to the question "how does your research benefit society?" This term and requirement are commonly associated with NSF, but other agencies can also have similar requirements. The resources below help to describe the breadth of what broader impacts can be as well as give advice on how to develop a vision and craft a compelling story about the broader impacts of your work. 

• Stanford Grant Writing Academy Broader Impacts Resources - Among other information, includes a short video explaining NSF's BI requirement and suggestions on crafting a strong BI element for your proposal
• Stanford Office of Education and STEM Outreach - A part of the Office of Community Engagement, ESO serves as a nexus connecting Stanford faculty, students, and postdocs with youth, schoolteachers, nonprofit organizations, and the broader community with the goals of increasing engagement, participation, equity and inclusion in STEM fields
• ARIS Broader Impacts Toolkit - resources from the Center for Advancing Research Impact in Society designed to assist proposal teams as they develop broader impact projects

Budget and Budget Justifications

Budgets are an integral part of proposals that have a direct effect on how monies can be used, are tracked, and are audited in the post award period.

• Start here : Stanford ORA Budget Resource Page - find templates and helpful links and information including California's partial sales and use tax exemption for research and development equipment
• Stanford VPDoR Rates page - tables, policies, and information on F&A rates, fringe benefit rates, and others

Conflicts of Interest

Often sponsors require a list of collaborators and other affiliates in a form that allows the agency to ensure that no conflicts exist in the process of selecting reviewers or to check for PI conflict of interest in various areas. These can be in the form of "COA", "Collaborator", "COI" or other documents. Be sure to check and follow your sponsor's guidelines for these documents; many provide their own specific required templates.

• Stanford Global Engagement Review Program coordinates input from multiple offices that advise on various aspects of foreign engagements to assess risks related to undue foreign influence, research security, and integrity

Data Management Plans

Many funding agencies will require a data management plan (DMP) as part of a proposal. The DMP describes the types of data you expect to collect, how they will be managed, and how access and preservation will be accomplished over time.

• Start here : Stanford Libraries has a Resource Page with information about DMPs including access to an Online Data Management Plan Tool for creating a ready-to-use plan for your proposal
• DMP Self Assessment Questionnaire (Stanford Libraries)
• Stanford Libraries Data Management Services assists researchers with data preservation and access and has other data tools and services available 
• Lane Medical Library NIH DMSP Checklist
• Stanford University IT data Storage Recommendations
• DOE suggested elements for a DMP
• NASA DMP guidance
• NEH guidelines for digital humanities  
• NIH DMS Plan policy (new guidelines effective January 25, 2023)
• NIH Sample Plans for different contexts
• NSF DMP requirements (also includes links to directorate-specific guidances)
• NSF FAQs for public access  
• RDO has prepared a guide to creating NSF Data Management Plans (current guide reflects NSF PAPPG 23-1; to be updated after PAPPG 24-1 goes into effect May 20, 2024)
• Effective practices for making research data discoverable and citable (NSF Dear Colleague Letter, March 2022)

Diversity Plans

Sponsors sometimes require demonstration that a project team will make specific efforts to promote diversity, equity, and inclusion. These requirements vary by sponsor and it is important to understand the level at which the activities are to take place. For example, does the sponsor want to see activities that are community-focused or targeted to the researchers and staff you will have on the project? In any case, a strong diversity plan also includes evaluation strategies and metrics for success. 

• Stanford RDO's thought starter for DOE PIER Plan
• Stanford SoM PDO template for NIH PEDP
• DOE CBP: Community Benefits Plans (page includes links to templates)
• DOE PIER: Promoting Inclusive and Equitable Research Plans
• DOE DEI Informational Resources
• NIH PEDP: Plan for Enhancing Diverse Perspectives

Evaluation Plans

Often addressed in multiple sections of a proposal, evaluation plans are an important component of understanding whether a project or strategy is effective and successful. Developing robust evaluation plans at the proposal stage can demonstrate to the reviewers and funders that you have thought about what "success" means and how you will be certain you will achieve it or adjust practices to course correct along the way. These are commonly requested for educational activities, outreach plans, workforce development strategies, and management plans.

• American Evaluation Association Find an Evaluator Tool - a directory that can be searched by location, area of expertise, or name

Institutional Support

Funding agencies may request that cost sharing, details on facilities, equipment, and other resources available to the proposal team, and other forms of institutional support be included with proposals. The scope and format of these requirements will depend on the specific funding opportunity or call. RDO recommends starting early in your proposal development process and working in collaboration with department or school leadership to identify and request appropriate institutional support for your proposal.

• RDO's Thought Starter: Stanford Institutional Support for Large, Strategic Grant Proposals - a list of support that may be appropriate for large, strategic proposals that are beyond the usual scale for a given discipline. Contains notes on how to start the conversations necessary to secure different types of institutional support, relevant policies set by the University, and other factors to consider.

Management Plans

Management plans are common elements of large collaborative or center grants. This section is intended to demonstrate to reviewers how teams will work together to accomplish the various goals of a project. Some plans also require detailed administrative information as well as plans for evaluation of project activities (see section on Evaluation Plans above).

• Start here : RDO Management Plan Guidelines - six common topics for consideration when devising a management plan for STEM center grants
• RDO resources for collaboration and team science
• DOE's EFRC Good Management Practices - while it originated from a specific DOE program, this document contains excellent advice that is generalizable to other research center management strategies

Postdoctoral Mentoring Plans

Postdoctoral mentoring plans (PMPs) are often required in STEM-focused proposals where a postdoctoral researcher's involvement is indicated. These serve as roadmaps for both mentor and mentee to navigate the key aspects of mentorship and professional development of postdocs. It's best to avoid using a boilerplate approach and instead tailor the Plan to the specific program you are proposing, institution you are with, and/or postdoc(s) to be mentored.

• Start here : RDO's Postdoctoral Mentoring Plan Guidelines - an NSF-focused document with prompts and suggestions for writing an effective PMP that is also useful in thinking of strategies to fulfill PMP requirements for other sponsors. Note: Proposals due or submitted on or after May 20, 2024 will be required to submit a Mentoring Plan applicable to both graduate students and postdoctoral researchers, in lieu of the prior Postdoctoral Mentoring Plan requirement. Please see NSF PAPPG 24-1 for details. 
• National Postdoc Association Institutional Guide to Postdoc Mentorship - includes specific guidance on PMPs as well as links to resources on mentorship

Sponsors sometimes request information on protocols and plans related to safety in various context including in the laboratory, at field sites, or any off-campus work environment. The university has policies and procedures related to these topics which can be found in addition to other resources linked below.

• Start here : Stanford EH&S website - central website for Stanford safety services and support which also includes information on training, standard operating procedures, and many safety related resources for the campus community
• Stanford ORA template for NSF Plans for Safe and Inclusive Working Environments for Off-campus Research - an NSF-focused document with instructions, applicable University policy information, and fillable fields for PIs to complete their project-specific information

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Home » Proposal – Types, Examples, and Writing Guide

Proposal – Types, Examples, and Writing Guide

Table of Contents

Definition:

Proposal is a formal document or presentation that outlines a plan, idea, or project and seeks to persuade others to support or adopt it. Proposals are commonly used in business, academia, and various other fields to propose new initiatives, solutions to problems, research studies, or business ventures.

Proposal Layout

While the specific layout of a proposal may vary depending on the requirements or guidelines provided by the recipient, there are some common sections that are typically included in a standard proposal. Here’s a typical layout for a proposal:

• The title of the proposal.
• Your name or the name of your organization.
• Date of submission.
• A list of sections or headings with corresponding page numbers for easy navigation.
• An overview of the proposal, highlighting its key points and benefits.
• Summarize the problem or opportunity.
• Outline the proposed solution or project.
• Mention the expected outcomes or deliverables.
• Keep it concise and compelling.
• Provide background information about the issue or context.
• Explain the purpose and objectives of the proposal.
• Clarify the problem statement or opportunity that the proposal aims to address.
• Describe in detail the methodology , approach , or plan to achieve the objectives.
• Outline the steps or tasks involved in implementing the proposal.
• Explain how the proposed solution or project will be executed.
• Include a timeline or schedule to demonstrate the project’s timeline.
• Define the specific activities, tasks, or services to be provided.
• Clarify the deliverables and expected outcomes.
• Mention any limitations or exclusions, if applicable.
• Provide a detailed breakdown of the costs associated with the proposal.
• Include itemized expenses such as personnel, materials, equipment, and any other relevant costs.
• If applicable, include a justification for each cost.
• Introduce the individuals or team members involved in the proposal.
• Highlight their qualifications, expertise, and experience relevant to the project.
• Include their roles and responsibilities.
• Specify how the success of the proposal will be measured.
• Define evaluation criteria and metrics to assess the outcomes.
• Explain how progress will be tracked and reported.
• Recap the main points of the proposal.
• Reiterate the benefits and advantages of the proposed solution.
• Emphasize the value and importance of supporting or adopting the proposal.
• Include any additional documents, references, charts, graphs, or data that support your proposal.
• These can include resumes, letters of support, financial projections, or relevant research materials.

Types of Types of Proposals

When it comes to proposals, there are various types depending on the context and purpose. Here are some common types of proposals:

Business Proposal

This type of proposal is used in the business world to present a plan, idea, or project to potential clients, investors, or partners. It typically includes an executive summary, problem statement, proposed solution, timeline, budget, and anticipated outcomes.

Project Proposal

A project proposal is a detailed document that outlines the objectives, scope, methodology, deliverables, and budget of a specific project. It is used to seek approval and funding from stakeholders or clients.

Research Proposal

Research proposals are commonly used in academic or scientific settings. They outline the research objectives, methodology, timeline, expected outcomes, and potential significance of a research study. These proposals are submitted to funding agencies, universities, or research institutions.

Grant Proposal

Non-profit organizations, researchers, or individuals seeking funding for a project or program often write grant proposals. These proposals provide a detailed plan of the project, including goals, methods, budget, and expected outcomes, to convince grant-making bodies to provide financial support.

Sales Proposal

Sales proposals are used by businesses to pitch their products or services to potential customers. They typically include information about the product/service, pricing, features, benefits, and a persuasive argument to encourage the recipient to make a purchase.

Sponsorship Proposal

When seeking sponsorship for an event, sports team, or individual, a sponsorship proposal is created. It outlines the benefits for the sponsor, the exposure they will receive, and the financial or in-kind support required.

Marketing Proposal

A marketing proposal is developed by marketing agencies or professionals to present their strategies and tactics to potential clients. It includes an analysis of the target market, proposed marketing activities, budget, and expected results.

Policy Proposal

In the realm of government or public policy, individuals or organizations may create policy proposals to suggest new laws, regulations, or changes to existing policies. These proposals typically provide an overview of the issue, the proposed solution, supporting evidence, and potential impacts.

Training Proposal

Organizations often create training proposals to propose a training program for their employees. These proposals outline the training objectives, topics to be covered, training methods, resources required, and anticipated outcomes.

Partnership Proposal

When two or more organizations or individuals wish to collaborate or form a partnership, a partnership proposal is used to present the benefits, shared goals, responsibilities, and terms of the proposed partnership.

Event Proposal

Event planners or individuals organizing an event, such as a conference, concert, or wedding, may create an event proposal. It includes details about the event concept, venue, logistics, budget, marketing plan, and anticipated attendee experience.

Technology Proposal

Technology proposals are used to present new technological solutions, system upgrades, or IT projects to stakeholders or decision-makers. These proposals outline the technology requirements, implementation plan, costs, and anticipated benefits.

Construction Proposal

Contractors or construction companies create construction proposals to bid on construction projects. These proposals include project specifications, cost estimates, timelines, materials, and construction methodologies.

Book Proposal

Authors or aspiring authors create book proposals to pitch their book ideas to literary agents or publishers. These proposals include a synopsis of the book, target audience, marketing plan, author’s credentials, and sample chapters.

Social Media Proposal

Social media professionals or agencies create social media proposals to present their strategies for managing social media accounts, creating content, and growing online presence. These proposals include an analysis of the current social media presence, proposed tactics, metrics for success, and pricing.

Training and Development Proposal

Similar to training proposals, these proposals focus on the overall development and growth of employees within an organization. They may include plans for leadership development, skill enhancement, or professional certification programs.

Consulting Proposal

Consultants create consulting proposals to present their services and expertise to potential clients. These proposals outline the problem statement, proposed approach, scope of work, timeline, deliverables, and fees.

Policy Advocacy Proposal

Organizations or individuals seeking to influence public policy or advocate for a particular cause create policy advocacy proposals. These proposals present research, evidence, and arguments to support a specific policy change or reform.

Website Design Proposal

Web designers or agencies create website design proposals to pitch their services to clients. These proposals outline the project scope, design concepts, development process, timeline, and pricing.

Environmental Proposal

Environmental proposals are created to address environmental issues or propose conservation initiatives. These proposals may include strategies for renewable energy, waste management, biodiversity preservation, or sustainable practices.

Health and Wellness Proposal

Proposals related to health and wellness can cover a range of topics, such as wellness programs, community health initiatives, healthcare system improvements, or health education campaigns.

Human Resources (HR) Proposal

HR professionals may create HR proposals to introduce new policies, employee benefits programs, performance evaluation systems, or employee training initiatives within an organization.

Nonprofit Program Proposal

Nonprofit organizations seeking funding or support for a specific program or project create nonprofit program proposals. These proposals outline the program’s objectives, activities, target beneficiaries, budget, and expected outcomes.

Government Contract Proposal

When bidding for government contracts, businesses or contractors create government contract proposals. These proposals include details about the project, compliance with regulations, cost estimates, and qualifications.

Product Development Proposal

Businesses or individuals seeking to develop and launch a new product present product development proposals. These proposals outline the product concept, market analysis, development process, production costs, and marketing strategies.

Feasibility Study Proposal

Feasibility study proposals are used to assess the viability and potential success of a project or business idea. These proposals include market research, financial analysis, risk assessment, and recommendations for implementation.

Educational Program Proposal

Educational institutions or organizations create educational program proposals to introduce new courses, curricula, or educational initiatives. These proposals outline the program objectives, learning outcomes, curriculum design, and resource requirements.

Social Service Proposal

Organizations involved in social services, such as healthcare, community development, or social welfare, create social service proposals to seek funding, support, or partnerships. These proposals outline the social issue, proposed interventions, anticipated impacts, and sustainability plans.

Proposal Writing Guide

Here’s a step-by-step guide to help you with proposal writing:

• Understand the Requirements: Before you begin writing your proposal, carefully review any guidelines, instructions, or requirements provided by the recipient or organization. This will ensure that you meet their expectations and include all necessary information.
• Research and Gather Information: Conduct thorough research on the topic or project you are proposing. Collect relevant data, statistics, case studies, and any supporting evidence that strengthens your proposal. This will demonstrate your knowledge and credibility.
• Define the Problem or Opportunity: Clearly identify and articulate the problem or opportunity that your proposal aims to address. Provide a concise and compelling explanation of why it is important and relevant.
• State Your Objectives: Outline the specific objectives or goals of your proposal. What do you hope to achieve? Make sure your objectives are clear, measurable, and aligned with the needs of the recipient.
• Present Your Solution: Propose your solution or approach to the problem. Describe how your solution is unique, innovative, and effective. Provide a step-by-step plan or methodology, highlighting key activities, deliverables, and timelines.
• Demonstrate Benefits and Impact: Clearly outline the benefits and impact of your proposal. Explain how it will add value, solve the problem, or create positive change. Use evidence and examples to support your claims.
• Develop a Budget: If applicable, include a detailed budget that outlines the costs associated with implementing your proposal. Be transparent and realistic about expenses, and clearly explain how the funding will be allocated.
• Address Potential Risks and Mitigation Strategies: Identify any potential risks, challenges, or obstacles that may arise during the implementation of your proposal. Offer strategies or contingency plans to mitigate these risks and ensure the success of your project.
• Provide Supporting Documentation: Include any supporting documents that add credibility to your proposal. This may include resumes or bios of key team members, letters of support or partnership, relevant certifications, or past success stories.
• Write Clearly and Concisely: Use clear and concise language to communicate your ideas effectively. Avoid jargon or technical terms that may confuse or alienate the reader. Structure your proposal with headings, subheadings, and bullet points to enhance readability.
• Proofread and Edit: Carefully review your proposal for grammar, spelling, and formatting errors. Ensure that it is well-organized, coherent, and flows logically. Consider asking someone else to review it for feedback and suggestions.
• Include a Professional Cover Letter: If appropriate, attach a cover letter introducing your proposal. This letter should summarize the key points, express your enthusiasm, and provide contact information for further discussion.
• Follow Submission Instructions: Follow the specific instructions for submitting your proposal. This may include submitting it electronically, mailing it, or delivering it in person. Pay attention to submission deadlines and any additional requirements.
• Follow Up: After submitting your proposal, consider following up with the recipient to ensure they received it and address any questions or concerns they may have. This shows your commitment and professionalism.

Purpose of Proposal

The purpose of a proposal is to present a plan, idea, project, or solution to a specific audience in a persuasive and compelling manner. Proposals are typically written documents that aim to:

• Convince and Persuade: The primary purpose of a proposal is to convince the recipient or decision-makers to accept and support the proposed plan or idea. It is important to present a strong case, providing evidence, logical reasoning, and clear benefits to demonstrate why the proposal should be approved.
• Seek Approval or Funding: Proposals often seek approval or funding for a project, program, research study, business venture, or initiative. The purpose is to secure the necessary resources, whether financial, human, or technical, to implement the proposed endeavor.
• Solve Problems or Address Opportunities: Proposals are often developed in response to a problem, challenge, or opportunity. The purpose is to provide a well-thought-out solution or approach that effectively addresses the issue or leverages the opportunity for positive outcomes.
• Present a Comprehensive Plan : Proposals outline a comprehensive plan, including objectives, strategies, methodologies, timelines, budgets, and anticipated outcomes. The purpose is to demonstrate the feasibility, practicality, and potential success of the proposed plan.
• Inform and Educate: Proposals provide detailed information and analysis to educate the audience about the subject matter. They offer a thorough understanding of the problem or opportunity, the proposed solution, and the potential impact.
• Establish Credibility: Proposals aim to establish the credibility and expertise of the individual or organization presenting the proposal. They demonstrate the knowledge, experience, qualifications, and track record that make the proposer capable of successfully executing the proposed plan.
• I nitiate Collaboration or Partnerships: Proposals may serve as a means to initiate collaboration, partnerships, or contractual agreements. They present an opportunity for individuals, organizations, or entities to work together towards a common goal or project.
• Provide a Basis for Decision-Making: Proposals offer the information and analysis necessary for decision-makers to evaluate the merits and feasibility of the proposed plan. They provide a framework for informed decision-making, allowing stakeholders to assess the risks, benefits, and potential outcomes.

When to write a Proposal

Proposals are typically written in various situations when you need to present a plan, idea, or project to a specific audience. Here are some common scenarios when you may need to write a proposal:

• Business Opportunities: When you identify a business opportunity, such as a potential client or partnership, you may write a proposal to pitch your products, services, or collaboration ideas.
• Funding or Grants: If you require financial support for a project, research study, non-profit program, or any initiative, you may need to write a proposal to seek funding from government agencies, foundations, or philanthropic organizations.
• Project Planning: When you plan to undertake a project, whether it’s a construction project, software development, event organization, or any other endeavor, writing a project proposal helps outline the objectives, deliverables, timelines, and resource requirements.
• Research Studies: In academic or scientific settings, researchers write research proposals to present their study objectives, research questions, methodology, anticipated outcomes, and potential significance to funding bodies, universities, or research institutions.
• Business Development: If you’re expanding your business, launching a new product or service, or entering a new market, writing a business proposal helps outline your plans, strategies, market analysis, and financial projections to potential investors or partners.
• Partnerships and Collaborations: When seeking partnerships, collaborations, or joint ventures with other organizations or individuals, writing a partnership proposal helps communicate the benefits, shared goals, responsibilities, and terms of the proposed partnership.
• Policy or Advocacy Initiatives: When advocating for a particular cause, addressing public policy issues, or proposing policy changes, writing a policy proposal helps outline the problem, proposed solutions, supporting evidence, and potential impacts.
• Contract Bidding: If you’re bidding for contracts, whether in government or private sectors, writing a proposal is necessary to present your capabilities, expertise, resources, and pricing to potential clients or procurement departments.
• Consulting or Service Contracts: If you offer consulting services, professional expertise, or specialized services, writing a proposal helps outline your approach, deliverables, fees, and timeline to potential clients.

Importance of Proposal

Proposals play a significant role in numerous areas and have several important benefits. Here are some key reasons why proposals are important:

• Communication and Clarity: Proposals serve as a formal means of communication, allowing you to clearly articulate your plan, idea, or project to others. By presenting your proposal in a structured format, you ensure that your message is conveyed effectively, minimizing misunderstandings and confusion.
• Decision-Making Tool: Proposals provide decision-makers with the necessary information and analysis to make informed choices. They offer a comprehensive overview of the proposal, including objectives, strategies, timelines, budgets, and anticipated outcomes. This enables stakeholders to evaluate the proposal’s feasibility, alignment with goals, and potential return on investment.
• Accountability and Documentation: Proposals serve as a written record of commitments, responsibilities, and expectations. Once a proposal is approved, it becomes a reference point for all parties involved, ensuring that everyone is on the same page and accountable for their roles and obligations.
• Planning and Organization: Writing a proposal requires thorough planning and organization. It compels you to define objectives, outline strategies, consider potential risks, and create a timeline. This process helps you think critically about the proposal, identifying strengths, weaknesses, and areas that require further refinement.
• Persuasion and Influence: Proposals are persuasive documents that aim to convince others to support or approve your plan. By presenting a well-constructed proposal, supported by evidence, logical reasoning, and benefits, you enhance your ability to influence decision-makers and stakeholders.
• Resource Allocation and Funding: Many proposals are written to secure resources, whether financial, human, or technical. A compelling proposal can increase the likelihood of obtaining funding, grants, or other resources needed to execute a project or initiative successfully.
• Partnership and Collaboration Opportunities: Proposals enable you to seek partnerships, collaborations, or joint ventures with other organizations or individuals. By presenting a clear proposal that outlines the benefits, shared goals, responsibilities, and terms, you increase the likelihood of forming mutually beneficial relationships.
• Professionalism and Credibility: A well-written proposal demonstrates professionalism, expertise, and credibility. It showcases your ability to analyze complex issues, develop effective strategies, and present ideas in a concise and persuasive manner. This can enhance your reputation and increase trust among stakeholders.
• Continual Improvement: The process of writing proposals encourages you to refine your ideas, explore alternatives, and seek feedback. It provides an opportunity for reflection and refinement, ultimately leading to continuous improvement in your plans and approaches.

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer

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About 400 Million People Worldwide Have Had Long Covid, Researchers Say

The condition has put significant strain on patients and society — at a global economic cost of about $1 trillion a year, a new report estimates.

By Pam Belluck

Pam Belluck has been reporting about long Covid since the condition first emerged.

About 400 million people worldwide have been afflicted with long Covid, according to a new report by scientists and other researchers who have studied the condition. The team estimated that the economic cost — from factors like health care services and patients unable to return to work — is about $1 trillion worldwide each year, or about 1 percent of the global economy.

The report, published Friday in the journal Nature Medicine, is an effort to summarize the knowledge about and effects of long Covid across the globe four years after it first emerged.

It also aims to “provide a road map for policy and research priorities,” said one author, Dr. Ziyad Al-Aly, the chief of research and development at the V.A. St. Louis Health Care System and a clinical epidemiologist at Washington University in St. Louis. He wrote the paper with several other leading long Covid researchers and three leaders of the Patient-Led Research Collaborative, an organization formed by long Covid patients who are also professional researchers.

Among the conclusions:

About 6 percent of adults globally have had long Covid.

The authors evaluated scores of studies and metrics to estimate that as of the end of 2023, about 6 percent of adults and about 1 percent of children — or about 400 million people — had ever had long Covid since the pandemic began. They said the estimate accounted for the fact that new cases slowed in 2022 and 2023 because of vaccines and the milder Omicron variant.

They suggested that the actual number might be higher because their estimate included only people who developed long Covid after they had symptoms during the infectious stage of the virus, and it did not include people who had more than one Covid infection.

Many people have not fully recovered.

The authors cited studies suggesting that only 7 percent to 10 percent of long Covid patients fully recovered two years after developing long Covid. They added that “some manifestations of long Covid, including heart disease, diabetes, myalgic encephalomyelitis and dysautonomia are chronic conditions that last a lifetime.”

The consequences are far-reaching, the authors wrote: “Long Covid drastically affects patients’ well-being and sense of self, as well as their ability to work, socialize, care for others, manage chores and engage in community activities — which also affects patients’ families, caregivers and their communities.”

The report cited estimates that between two million and four million adults were out of work because of long Covid in 2022 and that people with long Covid were 10 percent less likely to be employed than those who were never infected with the virus. Long Covid patients often have to reduce their work hours, and one in four limit activities outside work in order to continue working, the report said.

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