case study topics about business

Case Study Topics: How to Uncover Engaging Subjects (+145 Topic Ideas)

In this article, you will uncover engaging case study ideas ranging from marketing strategies, educational innovations, business challenges, and management insights to probing the depths of human behavior in the media domain. Each topic is meticulously curated to provide students with a starting point for exploration and a catalyst for their own unique research endeavors.

From unlocking the secrets of successful branding to decoding intricate criminal justice cases, this article is a valuable resource for students seeking intriguing and relevant case study topics across different fields. Hire a paper writer if you’re trailing behind the schedule and assistance to keep up with the workload. 

How to Find a Case Study Topic (List of Topics)

Finding compelling case study ideas for students involves a thoughtful and strategic approach. Here's a step-by-step guide to help you discover an engaging case study topic:

Identify Your Interests

Begin by reflecting on your academic interests and the subjects that captivate you. A case study becomes more engaging when it aligns with your passion and curiosity.

Explore Current Trends

Stay updated on current trends, challenges, and debates within your field. Look for emerging issues that present opportunities for in-depth exploration and analysis.

Review Course Material

Revisit your course materials, textbooks, and class notes. Identify case study topics that resonated with you during your studies.

Check Academic Journals

Browse through academic journals related to your field. Investigate recent case studies published by researchers to identify gaps or areas that warrant further investigation.

Consider Real-World Problems

Look beyond the academic realm and consider real-world problems or challenges. Addressing practical issues can lead to impactful case studies with tangible solutions.

Brainstorm with Peers and Mentors

Engage in discussions with classmates, professors, or mentors. Collaborative brainstorming often sparks new ideas and provides valuable perspectives.

Evaluate Feasibility

Assess the feasibility of potential topics. Consider the availability of resources, data, and the scope of your research. Ensure that the chosen topic is manageable within the given timeframe.

Think Interdisciplinary

Explore interdisciplinary connections. Integrating insights from multiple disciplines can lead to innovative and holistic case study topics.

Seek Inspiration from Literature

Read relevant literature, articles, and books. Analyze existing case studies to identify gaps or areas where you can contribute new insights.

Connect with Industry Professionals

If applicable, connect with professionals in your field. Discussing real-world challenges with industry experts can inspire relevant and impactful case study topics.

Consider Ethical Implications

Ensure that your chosen topic aligns with ethical considerations. Case studies should adhere to ethical standards and respect the rights and privacy of individuals involved.

Remember that a well-chosen case study topic should be not only interesting to you but also relevant, feasible, and capable of contributing valuable insights to your field of study. Having trouble at this point? Our custom case study writing service can relieve you from any hurdles quickly and effortlessly. 

Have You Already Found a Great Case?

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Case Study Topics in Education

Explore the dynamic landscape of education through these compelling case study topics. From leveraging technology in classrooms to fostering inclusive practices, these topics offer a nuanced look at contemporary educational challenges. Integrating technology in primary education.

• The influence of classroom environment on student engagement.
• Evaluating the effectiveness of online learning platforms.
• Addressing socioeconomic disparities in education.
• Implementing inclusive education practices.
• Assessing the impact of teacher professional development programs.
• The role of parental involvement in student academic achievement.
• Exploring cross-cultural teaching strategies.
• Gamification in middle school education.
• Analyzing the benefits of project-based learning.
• Creating a culturally responsive curriculum.
• Examining the impact of standardized testing on education.
• Enhancing teacher-student communication in high schools.
• Designing effective strategies for classroom management.
• Investigating the relationship between school facilities and academic performance.

Sociology Case Study Topics

Find out about the impact of social media on interpersonal relationships, gender stereotypes in the workplace, and the dynamics of multiculturalism in urban communities. Each case study provides a window into social phenomena, relationships, and cultural dynamics.

• Impact of social media on interpersonal relationships.
• Analyzing the influence of gender stereotypes in the workplace.
• Exploring the dynamics of multiculturalism in urban communities.
• Case study on social class disparities in access to healthcare.
• Investigating the effects of mass media on public opinion.
• Examining the role of religion in shaping cultural norms.
• Case study on social movements and activism.
• Analyzing the impact of economic inequality on crime rates.
• Exploring the relationship between education and social mobility.
• Case study on urbanization and its effects on community structures.
• Analyzing the impact of family structure on child development.
• Exploring the phenomenon of social isolation in modern society.
• Case study on immigration and its societal implications.
• Investigating the influence of social networks on health behaviors.
• Examining the role of social institutions in shaping identity.

Environmental Science Case Study Topics

Delve into environmental science through these intriguing case study topics. Each case study provides a lens to examine the delicate balance of ecosystems and offers insights into sustainable solutions. To know more, check out our guide on how to write a case study with more insights into the process and hands-on tips from experts.

• Impact of deforestation on biodiversity.
• Case study on renewable energy solutions for urban areas.
• Analyzing the effects of climate change on coastal ecosystems.
• Examining the relationship between industrial practices and air quality.
• Investigating water pollution in urban watersheds.
• Case study on sustainable agriculture practices.
• Analyzing the impact of plastic pollution on marine life.
• Examining the effects of urbanization on local flora and fauna.
• Case study on wildlife conservation strategies.
• Investigating the role of environmental policies in waste management.
• Analyzing the impact of mining activities on soil quality.
• Case study on sustainable transportation solutions.
• Examining the effects of oil spills on coastal ecosystems.
• Investigating the relationship between population growth and resource depletion.
• Case study on urban green spaces and their impact on mental health.

Marketing Case Study Ideas

Analyze the effectiveness of influencer marketing, explore successful rebranding strategies, and delve into the impact of social media advertising on brand awareness. Each case study provides valuable insights into consumer behavior, branding strategies, and the evolving landscape of digital marketing.

• Analyzing the effectiveness of influencer marketing on consumer purchase decisions.
• Case study on successful rebranding strategies in the fashion industry.
• Examining the impact of social media advertising on brand awareness.
• Investigating the relationship between product packaging and consumer perception.
• Case study on viral marketing campaigns and their success factors.
• Analyzing the influence of celebrity endorsements on brand image.
• Examining the effect of pricing strategies on consumer behavior.
• Case study on cross-cultural marketing: challenges and success stories.
• Exploring the impact of e-commerce on traditional retail marketing.
• Case study on ethical considerations in marketing practices.
• Analyzing the role of storytelling in modern content marketing.
• Examining the effects of cultural diversity on global marketing strategies.
• Case study on the impact of customer reviews on brand reputation.
• Investigating the relationship between marketing and consumer trust.
• Case study on the future of personalized marketing in the digital age.

Case Study Topics for College Students

These case study topics cover a spectrum of academic disciplines and real-world scenarios, providing valuable insights and a foundation for comprehensive research. 

• Navigating the challenges of time management in college.
• Case study on balancing academic and extracurricular commitments.
• Analyzing the impact of peer pressure on college decision-making.
• Examining strategies for overcoming procrastination in college.
• Case study on coping with stress and mental health in college.
• Exploring the dynamics of college friendships and social circles.
• Case study on the transition from high school to college.
• Analyzing the influence of college majors on career paths.
• Examining the impact of technology on college learning environments.
• Case study on budgeting and financial management for college students.
• Exploring the role of internships in shaping future career prospects.
• Case study on the challenges of maintaining a healthy work-life balance in college.
• Analyzing the effects of college sports on student engagement and well-being.
• Examining the influence of cultural diversity on college campus dynamics.
• Case study on the evolving landscape of online education for college students.

Architecture Case Study Topics

Begin your architectural journey with these insightful case study topics dealing with design innovations, sustainable architecture, and the impact of cultural influences on architectural styles, providing a holistic view of the field. For more practical insights, please explore this guide on how to write a psychology case study . 

• Innovations in sustainable architectural design.
• Case study on the evolution of modern urban architecture.
• Analyzing the impact of cultural influences on architectural styles.
• Examining the role of technology in contemporary architectural practices.
• Case study on the preservation and adaptive reuse of historical buildings.
• Exploring the intersection of art and architecture in public spaces.
• Case study on the challenges and opportunities in green building design.
• Analyzing the effects of architectural design on community well-being.
• Examining the role of architects in shaping future smart cities.
• Case study on iconic architectural landmarks and their cultural significance.
• Exploring the integration of nature and architecture in eco-friendly designs.
• Case study on the social implications of affordable housing architecture.
• Analyzing the use of parametric design in cutting-edge architectural projects.
• Examining the role of architects in disaster-resistant building design.

Case study on the influence of architectural aesthetics on human behavior.

Business Case Study Topics

Study the intricacies of the business world with these insightful case study topics. Explore strategies for organizational success, the impact of globalization on business practices, and the dynamics of effective leadership.

• Navigating challenges in international business expansion.
• Case study on successful organizational change management.
• Analyzing the impact of digital transformation on business models.
• Examining the role of corporate social responsibility in business.
• Case study on strategies for effective crisis management in business.
• Exploring the dynamics of cross-cultural communication in business.
• Case study on the influence of leadership styles on organizational culture.
• Analyzing the effects of organizational structure on decision-making processes.
• Case study on innovation and adaptability in evolving business environments.
• Examining the role of ethics in shaping sustainable business practices.
• Case study on the implementation of data-driven decision-making in businesses.
• Exploring the impact of consumer behavior trends on marketing strategies.
• Case study on successful brand positioning and differentiation.
• Analyzing the effects of e-commerce integration on traditional retail businesses.
• Examining the role of emotional intelligence in effective business leadership.

Management Case Study Topics

Experience the complexities of management with these thought-provoking case study ideas. Face the managerial challenges and discover project management research topics , organizational behavior, and effective leadership in diverse contexts.

• Enhancing team collaboration and communication in project management.
• Case study on the role of emotional intelligence in effective leadership.
• Analyzing the impact of organizational culture on management practices.
• Examining the challenges and strategies of change management in organizations.
• Case study on the implementation of agile methodologies in project management.
• Exploring the dynamics of conflict resolution in team management.
• Case study on the influence of leadership styles on employee motivation.
• Analyzing the effects of diversity and inclusion in organizational management.
• Examining the role of technology in optimizing supply chain management.
• Case study on effective crisis management strategies for organizational resilience.
• Exploring the impact of remote work on team management and productivity.
• Case study on the successful implementation of strategic management initiatives.
• Analyzing the role of mentoring and coaching in talent management.
• Examining the effects of organizational structure on management decision-making.
• Case study on the integration of sustainability practices in supply chain management.

Applied Physics Case Study Topics

Study practical applications of physics with these enlightening case study topics. Explore real-world scenarios where principles of physics are employed to address challenges and drive innovations.

• Innovative applications of quantum physics in modern technologies.
• Case study on the role of physics in medical imaging techniques.
• Analyzing renewable energy solutions through applied physics.
• Examining the impact of physics in space exploration.
• Case study on materials science and its applications in engineering.
• Exploring the role of physics in advancing telecommunication technologies.
• Case study on nanotechnology and its applications in various industries.
• Analyzing the principles of fluid dynamics in engineering and technology.
• Case study on the use of physics in optimizing transportation systems.
• Exploring the applications of acoustics in audio technology and design.
• Case study on the role of physics in developing sustainable energy sources.
• Analyzing the use of optics in modern communication systems.
• Case study on the applications of physics in medical therapies and treatments.
• Exploring the principles of thermodynamics in industrial processes.
• Case study on the intersection of physics and computer science in simulations.

MBA Case Study Topic Ideas

From financial management to organizational strategy, these topics provide a comprehensive view of challenges and opportunities in the business world. If some of the topics are too difficult, use our MBA essay writing service for better results and more free time for you.

• Case study on financial risk management in multinational corporations.
• Analyzing the impact of corporate governance on organizational success.
• Examining strategic human resource management practices in global companies.
• Case study on the role of innovation in reshaping business models.
• Exploring the dynamics of mergers and acquisitions in the corporate landscape.
• Case study on the implementation of sustainable business practices in MBA programs.
• Analyzing the effects of globalization on supply chain management strategies.
• Examining the role of leadership development in shaping future business leaders.
• Case study on the integration of technology in strategic marketing initiatives.
• Exploring ethical considerations in financial decision-making in MBA contexts.
• Case study on effective crisis management strategies for MBA graduates.
• Analyzing the impact of cultural diversity on team dynamics in MBA programs.
• Case study on entrepreneurial ventures and their challenges in MBA education.
• Examining the role of big data analytics in shaping business intelligence strategies.
• Case study on the intersection of technology and finance in MBA curriculum.

Nursing Case Study Subjects

Explore the intricate world of healthcare with these comprehensive nursing case study topics. From patient care strategies to ethical considerations, these topics provide valuable insights for nursing professionals and students. Just in case, here’s an expert guide on how to write a nursing essay for those students who want to know more.

• Enhancing patient-centered care in critical settings.
• Case study on ethical dilemmas in nursing practice.
• Analyzing the impact of technology on nursing informatics.
• Examining strategies for effective pain management in nursing.
• Case study on the role of cultural competence in nursing care.
• Exploring pediatric nursing practices and challenges.
• Case study on community health nursing interventions.
• Analyzing the effects of nurse staffing ratios on patient outcomes.
• Examining the role of nursing leadership in healthcare organizations.
• Case study on the implementation of evidence-based practice in nursing.
• Exploring the intersection of mental health and nursing care.
• Case study on the challenges and opportunities in gerontological nursing.
• Analyzing the role of nursing research in shaping evidence-based policies.
• Case study on the impact of interdisciplinary collaboration in healthcare.
• Examining the ethical considerations of end-of-life care in nursing.

Criminal Justice Case Study Topics

From legal perspectives to societal impacts, these topics offer a comprehensive view of the challenges and dynamics within criminal justice.

• Analyzing the implications of restorative justice practices.
• Case study on the use of technology in criminal investigations.
• Examining the role of criminal profiling in solving complex cases.
• Exploring the impact of illegal substance policies on criminal justice outcomes.
• Case study on juvenile justice and rehabilitation programs.
• Analyzing the effects of witness testimony on criminal trials.
• Examining the role of mental health considerations in criminal sentencing.
• Case study on the use of forensic science in criminal investigations.
• Exploring the ethical considerations in criminal justice policymaking.
• Case study on the effectiveness of community policing initiatives.
• Analyzing the impact of racial disparities in sentencing and incarceration.
• Examining the role of private prisons in the criminal justice system.
• Case study on the challenges and opportunities in criminal justice reform.
• Exploring the intersection of technology and privacy rights in criminal cases.
• Case study on the implications of criminal justice policies on recidivism.

Media Case Study Topics

From the impact of digital transformation to the role of media in shaping public opinion, these topics provide valuable insights into the ever-evolving media landscape. Are you dealing with more complex papers? On our website, you can buy thesis , dissertation, or capstone that will be tailored for you from scratch.

• Analyzing the influence of social media on political discourse.
• Case study on the effects of fake news on public perception.
• Examining the role of media convergence in shaping content delivery.
• Exploring the impact of user-generated content on traditional media.
• Case study on the ethical considerations of media representation.
• Analyzing the effects of media ownership concentration on diversity.
• Examining the role of media literacy in the digital age.
• Case study on the evolving landscape of broadcast journalism.
• Exploring the impact of streaming services on traditional television.
• Case study on media coverage of global events and its implications.
• Analyzing the role of media in shaping cultural identities.
• Examining the effects of advertising and product placement in media.
• Case study on the intersection of entertainment and social issues in media.
• Exploring the role of media regulations in protecting consumer interests.
• Case study on the influence of media on public health perceptions.

Human Rights Case Studies

Navigate the complexities of human rights with these compelling case study ideas. From the examination of global human rights challenges to the role of international organizations, these topics offer a nuanced perspective on the pursuit of justice.

• Analyzing the impact of human rights violations in conflict zones.
• Case study on the role of international courts in addressing human rights abuses.
• Examining the challenges and opportunities in promoting gender equality.
• Exploring the effects of migration policies on refugee rights.
• Case study on the intersection of technology and human rights advocacy.
• Analyzing the role of non-governmental organizations in protecting human rights.
• Examining the implications of surveillance practices on privacy rights.
• Case study on the challenges of upholding indigenous rights.
• Exploring the role of education in promoting human rights awareness.
• Case study on the effects of censorship on freedom of expression.
• Analyzing the impact of discriminatory laws on LGBTQ+ rights.
• Examining the role of economic policies in addressing socio-economic rights.
• Case study on the challenges of enforcing human rights in authoritarian regimes.
• Exploring the intersection of environmental protection and human rights.
• Case study on the role of media in raising awareness of human rights issues.

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In conclusion, the process of selecting engaging case study topics is paramount for several reasons, each contributing to the overall success and significance of the research endeavor. Firstly, a well-chosen case study topic serves as the foundation for robust and meaningful academic exploration. It provides researchers with a focused lens through which they can delve into specific phenomena, analyze intricate details, and draw comprehensive conclusions. A carefully selected case study topic not only facilitates in-depth investigation but also ensures the relevance and applicability of the research outcomes in addressing real-world challenges or contributing to existing knowledge in the respective field.

Secondly, the importance of finding a good case study topic extends beyond the confines of academia. A thoughtfully chosen topic has the potential to captivate the interest of a broader audience, fostering engagement and discussion among professionals, policymakers, and the public. Need assistance with this task? Simply pay for essay on our website, and all your difficulties will become non-existent. 

Daniel Parker

is a seasoned educational writer focusing on scholarship guidance, research papers, and various forms of academic essays including reflective and narrative essays. His expertise also extends to detailed case studies. A scholar with a background in English Literature and Education, Daniel’s work on EssayPro blog aims to support students in achieving academic excellence and securing scholarships. His hobbies include reading classic literature and participating in academic forums.

is an expert in nursing and healthcare, with a strong background in history, law, and literature. Holding advanced degrees in nursing and public health, his analytical approach and comprehensive knowledge help students navigate complex topics. On EssayPro blog, Adam provides insightful articles on everything from historical analysis to the intricacies of healthcare policies. In his downtime, he enjoys historical documentaries and volunteering at local clinics.

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Top 40 Most Popular Case Studies of 2017

We generated a list of the 40 most popular Yale School of Management case studies in 2017 by combining data from our publishers, Google analytics, and other measures of interest and adoption. In compiling the list, we gave additional weight to usage outside Yale

We generated a list of the 40 most popular Yale School of Management case studies in 2017 by combining data from our publishers, Google analytics, and other measures of interest and adoption. In compiling the list, we gave additional weight to usage outside Yale.

Case topics represented on the list vary widely, but a number are drawn from the case team’s focus on healthcare, asset management, and sustainability. The cases also draw on Yale’s continued emphasis on corporate governance, ethics, and the role of business in state and society. Of note, nearly half of the most popular cases feature a woman as either the main protagonist or, in the case of raw cases where multiple characters take the place of a single protagonist, a major leader within the focal organization. While nearly a fourth of the cases were written in the past year, some of the most popular, including Cadbury and Design at Mayo, date from the early years of our program over a decade ago. Nearly two-thirds of the most popular cases were “raw” cases - Yale’s novel, web-based template which allows for a combination of text, documents, spreadsheets, and videos in a single case website.

Read on to learn more about the top 10 most popular cases followed by a complete list of the top 40 cases of 2017.  A selection of the top 40 cases are available for purchase through our online store . 

#1 - Coffee 2016

Faculty Supervision: Todd Cort

Coffee 2016 asks students to consider the coffee supply chain and generate ideas for what can be done to equalize returns across various stakeholders. The case draws a parallel between coffee and wine. Both beverages encourage connoisseurship, but only wine growers reap a premium for their efforts to ensure quality.  The case describes the history of coffee production across the world, the rise of the “third wave” of coffee consumption in the developed world, the efforts of the Illy Company to help coffee growers, and the differences between “fair” trade and direct trade. Faculty have found the case provides a wide canvas to discuss supply chain issues, examine marketing practices, and encourage creative solutions to business problems. 

#2 - AXA: Creating New Corporate Responsibility Metrics

Faculty Supervision: Todd Cort and David Bach

The case describes AXA’s corporate responsibility (CR) function. The company, a global leader in insurance and asset management, had distinguished itself in CR since formally establishing a CR unit in 2008. As the case opens, AXA’s CR unit is being moved from the marketing function to the strategy group occasioning a thorough review as to how CR should fit into AXA’s operations and strategy. Students are asked to identify CR issues of particular concern to the company, examine how addressing these issues would add value to the company, and then create metrics that would capture a business unit’s success or failure in addressing the concerns.

#3 - IBM Corporate Service Corps

Faculty Supervision: David Bach in cooperation with University of Ghana Business School and EGADE

The case considers IBM’s Corporate Service Corps (CSC), a program that had become the largest pro bono consulting program in the world. The case describes the program’s triple-benefit: leadership training to the brightest young IBMers, brand recognition for IBM in emerging markets, and community improvement in the areas served by IBM’s host organizations. As the program entered its second decade in 2016, students are asked to consider how the program can be improved. The case allows faculty to lead a discussion about training, marketing in emerging economies, and various ways of providing social benefit. The case highlights the synergies as well as trade-offs between pursuing these triple benefits.

#4 - Cadbury: An Ethical Company Struggles to Insure the Integrity of Its Supply Chain

Faculty Supervision: Ira Millstein

The case describes revelations that the production of cocoa in the Côte d’Ivoire involved child slave labor. These stories hit Cadbury especially hard. Cadbury's culture had been deeply rooted in the religious traditions of the company's founders, and the organization had paid close attention to the welfare of its workers and its sourcing practices. The US Congress was considering legislation that would allow chocolate grown on certified plantations to be labeled “slave labor free,” painting the rest of the industry in a bad light. Chocolate producers had asked for time to rectify the situation, but the extension they negotiated was running out. Students are asked whether Cadbury should join with the industry to lobby for more time?  What else could Cadbury do to ensure its supply chain was ethically managed?

#5 - 360 State Real Options

Faculty Supervision: Matthew Spiegel

In 2010 developer Bruce Becker (SOM ‘85) completed 360 State Street, a major new construction project in downtown New Haven. Just west of the apartment building, a 6,000-square-foot pocket of land from the original parcel remained undeveloped. Becker had a number of alternatives to consider in regards to the site. He also had no obligation to build. He could bide his time. But Becker worried about losing out on rents should he wait too long. Students are asked under what set of circumstances and at what time would it be most advantageous to proceed?

#6 - Design at Mayo

Faculty Supervision: Rodrigo Canales and William Drentell

The case describes how the Mayo Clinic, one of the most prominent hospitals in the world, engaged designers and built a research institute, the Center for Innovation (CFI), to study the processes of healthcare provision. The case documents the many incremental innovations the designers were able to implement and the way designers learned to interact with physicians and vice-versa.

In 2010 there were questions about how the CFI would achieve its stated aspiration of “transformational change” in the healthcare field. Students are asked what would a major change in health care delivery look like? How should the CFI's impact be measured? Were the center's structure and processes appropriate for transformational change? Faculty have found this a great case to discuss institutional obstacles to innovation, the importance of culture in organizational change efforts, and the differences in types of innovation.

This case is freely available to the public.

#7 - Ant Financial

Faculty Supervision: K. Sudhir in cooperation with Renmin University of China School of Business

In 2015, Ant Financial’s MYbank (an offshoot of Jack Ma’s Alibaba company) was looking to extend services to rural areas in China by providing small loans to farmers. Microloans have always been costly for financial institutions to offer to the unbanked (though important in development) but MYbank believed that fintech innovations such as using the internet to communicate with loan applicants and judge their credit worthiness would make the program sustainable. Students are asked whether MYbank could operate the program at scale? Would its big data and technical analysis provide an accurate measure of credit risk for loans to small customers? Could MYbank rely on its new credit-scoring system to reduce operating costs to make the program sustainable?

#8 - Business Leadership in South Africa’s 1994 Reforms

Faculty Supervision: Ian Shapiro

This case examines the role of business in South Africa's historic transition away from apartheid to popular sovereignty. The case provides a previously untold oral history of this key moment in world history, presenting extensive video interviews with business leaders who spearheaded behind-the-scenes negotiations between the African National Congress and the government. Faculty teaching the case have used the material to push students to consider business’s role in a divided society and ask: What factors led business leaders to act to push the country's future away from isolation toward a "high road" of participating in an increasingly globalized economy? What techniques and narratives did they use to keep the two sides talking and resolve the political impasse? And, if business leadership played an important role in the events in South Africa, could they take a similar role elsewhere?

#9 - Shake Shack IPO

Faculty Supervision: Jake Thomas and Geert Rouwenhorst

From an art project in a New York City park, Shake Shack developed a devoted fan base that greeted new Shake Shack locations with cheers and long lines. When Shake Shack went public on January 30, 2015, investors displayed a similar enthusiasm. Opening day investors bid up the $21 per share offering price by 118% to reach $45.90 at closing bell. By the end of May, investors were paying $92.86 per share. Students are asked if this price represented a realistic valuation of the enterprise and if not, what was Shake Shack truly worth? The case provides extensive information on Shake Shack’s marketing, competitors, operations and financials, allowing instructors to weave a wide variety of factors into a valuation of the company.

#10 - Searching for a Search Fund Structure

Faculty Supervision: AJ Wasserstein

This case considers how young entrepreneurs structure search funds to find businesses to take over. The case describes an MBA student who meets with a number of successful search fund entrepreneurs who have taken alternative routes to raising funds. The case considers the issues of partnering, soliciting funds vs. self-funding a search, and joining an incubator. The case provides a platform from which to discuss the pros and cons of various search fund structures.

40 Most Popular Case Studies of 2017

Click on the case title to learn more about the dilemma. A selection of our most popular cases are available for purchase via our online store .

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This listing contains abstracts and ordering information for case studies written and published by faculty at Stanford GSB.

Publicly available cases in this collection are distributed by Harvard Business Publishing and The Case Centre .

Stanford case studies with diverse protagonists, along with case studies that build “equity fluency” by focusing on DEI-related issues and opportunities are listed in the Case Compendium developed by the Center for Equity, Gender and Leadership at the Berkeley Haas School of Business.

Financial Metrics at DelishGo

DelishGo, a Los Angeles-based unicorn founded in 2019, has experienced rapid growth and expansion, raising $150 million in a 2023 funding round, resulting in a $1 billion post-money valuation. The company operates a multi-sided online marketplace for…

Uber in 2024: From Industry Disruption to Creating Value For All Stakeholders

Dara Khosrowshahi became the CEO of Uber in August 2017, following internal turbulence and serious headwinds related to the company’s governance and reputation. Five short years later, Uber was clearly back on course, building on the success of its…

CEO Crisis in Napa: Laila Tarraf

Intersections in paradise: economics and sustainability in palau, 2024, udemy: the founding story, adobe in 2023: transforming marketing through digital experience.

Adobe, founded in 1982, set out to develop software that would enable high-fidelity digital printing and publishing. A decade later, Adobe PDF quickly became the industry standard for preserving and sharing digital document formatting, fonts, images, and…

GoodLeap, spearheaded by Hayes Barnard, emerges as a pioneering financing platform offering comprehensive solutions for sustainable living, including solar loans, home purchasing, refinancing, and improvement loans. Barnard, with a robust background at…

Seconds to Save Lives with Viz.ai

Ajaib: building a high-growth southeast asian fintech venture, eyes on the prize: eyewa’s mena journey, hijra: building an islamic challenger bank.

Dima Djani founded Hijra in late 2018 to provide digitally-enabled financial services to businesses and consumers who followed Islamic finance principles. Islamic finance prohibited the use of usury (interest), mandated that all transactions been linked…

Polpharma Group: Transformation Through Innovation

When Markus Sieger was appointed CEO of Polpharma Group in 2016, he found himself at the helm of a company that would be deemed successful by virtually any metric. Polpharma Group included Poland’s leading pharmaceutical company and leading drug…

Stanford Health Care

• Dean Jonathan Levin

This Managing Growing Enterprises (MGE) case presents a multifaceted examination of leadership challenges in the academic sector, encompassing issues of faculty negotiation, student-faculty relations, crisis management, and institutional response to…

ClearMetal, a supply chain software-as-a-service startup, exemplifies the challenges of innovating in the global container shipping industry. Under CEO Adam Compain, the company developed a solution to reduce the costly repositioning of empty shipping…

Board Dynamics at Defy, Inc.: When is the Right Time to Raise the Next Round?

Defy, Inc. developed individual safety software solutions for highly automated aircraft operation through its FlySafe modular platform. Defy’s cofounders saw great potential in flying drones to solve the last-mile problem in deliveries. In addition to…

Founders Fund: Every Moment Happens Once

Victoria athletics: financial modeling.

How does the concept for an innovative new product move beyond the planning stage—and how does the entrepreneur make a compelling case to investors that this new business will get off the ground? The case study details the planning and preparation prior…

Nuveen and Ecozen Solutions: Valuing a Private Equity Impact Investment

In December 2021, Rekha Unnithan, CFA, received a cold outreach from Devendra Gupta, co-founder and CEO of Ecozen Solutions (“Ecozen”), an agriculture-focused cleantech business based in Pune, a major technology and manufacturing hub in India. Founded in…

APA Technologies

APA Technologies, a startup in the trucking industry, faced a significant challenge with its innovative product, the Tyro - an automatic tire inflation device. Founders Brad Miller and Jeffrey Howell, Stanford mechanical engineering students, developed…

APA Technologies (A): Just When We Were Hitting Our Stride

Apa technologies (b): no good deed goes unpunished, apa technologies (c): a potential partnership, apa technologies (d): reveal.

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How to write a case study — examples, templates, and tools

It’s a marketer’s job to communicate the effectiveness of a product or service to potential and current customers to convince them to buy and keep business moving. One of the best methods for doing this is to share success stories that are relatable to prospects and customers based on their pain points, experiences, and overall needs.

That’s where case studies come in. Case studies are an essential part of a content marketing plan. These in-depth stories of customer experiences are some of the most effective at demonstrating the value of a product or service. Yet many marketers don’t use them, whether because of their regimented formats or the process of customer involvement and approval.

A case study is a powerful tool for showcasing your hard work and the success your customer achieved. But writing a great case study can be difficult if you’ve never done it before or if it’s been a while. This guide will show you how to write an effective case study and provide real-world examples and templates that will keep readers engaged and support your business.

In this article, you’ll learn:

What is a case study?

How to write a case study, case study templates, case study examples, case study tools.

A case study is the detailed story of a customer’s experience with a product or service that demonstrates their success and often includes measurable outcomes. Case studies are used in a range of fields and for various reasons, from business to academic research. They’re especially impactful in marketing as brands work to convince and convert consumers with relatable, real-world stories of actual customer experiences.

The best case studies tell the story of a customer’s success, including the steps they took, the results they achieved, and the support they received from a brand along the way. To write a great case study, you need to:

• Celebrate the customer and make them — not a product or service — the star of the story.
• Craft the story with specific audiences or target segments in mind so that the story of one customer will be viewed as relatable and actionable for another customer.
• Write copy that is easy to read and engaging so that readers will gain the insights and messages intended.
• Follow a standardized format that includes all of the essentials a potential customer would find interesting and useful.
• Support all of the claims for success made in the story with data in the forms of hard numbers and customer statements.

Case studies are a type of review but more in depth, aiming to show — rather than just tell — the positive experiences that customers have with a brand. Notably, 89% of consumers read reviews before deciding to buy, and 79% view case study content as part of their purchasing process. When it comes to B2B sales, 52% of buyers rank case studies as an important part of their evaluation process.

Telling a brand story through the experience of a tried-and-true customer matters. The story is relatable to potential new customers as they imagine themselves in the shoes of the company or individual featured in the case study. Showcasing previous customers can help new ones see themselves engaging with your brand in the ways that are most meaningful to them.

Besides sharing the perspective of another customer, case studies stand out from other content marketing forms because they are based on evidence. Whether pulling from client testimonials or data-driven results, case studies tend to have more impact on new business because the story contains information that is both objective (data) and subjective (customer experience) — and the brand doesn’t sound too self-promotional.

Case studies are unique in that there’s a fairly standardized format for telling a customer’s story. But that doesn’t mean there isn’t room for creativity. It’s all about making sure that teams are clear on the goals for the case study — along with strategies for supporting content and channels — and understanding how the story fits within the framework of the company’s overall marketing goals.

Here are the basic steps to writing a good case study.

1. Identify your goal

Start by defining exactly who your case study will be designed to help. Case studies are about specific instances where a company works with a customer to achieve a goal. Identify which customers are likely to have these goals, as well as other needs the story should cover to appeal to them.

The answer is often found in one of the buyer personas that have been constructed as part of your larger marketing strategy. This can include anything from new leads generated by the marketing team to long-term customers that are being pressed for cross-sell opportunities. In all of these cases, demonstrating value through a relatable customer success story can be part of the solution to conversion.

2. Choose your client or subject

Who you highlight matters. Case studies tie brands together that might otherwise not cross paths. A writer will want to ensure that the highlighted customer aligns with their own company’s brand identity and offerings. Look for a customer with positive name recognition who has had great success with a product or service and is willing to be an advocate.

The client should also match up with the identified target audience. Whichever company or individual is selected should be a reflection of other potential customers who can see themselves in similar circumstances, having the same problems and possible solutions.

Some of the most compelling case studies feature customers who:

• Switch from one product or service to another while naming competitors that missed the mark.
• Experience measurable results that are relatable to others in a specific industry.
• Represent well-known brands and recognizable names that are likely to compel action.
• Advocate for a product or service as a champion and are well-versed in its advantages.

Whoever or whatever customer is selected, marketers must ensure they have the permission of the company involved before getting started. Some brands have strict review and approval procedures for any official marketing or promotional materials that include their name. Acquiring those approvals in advance will prevent any miscommunication or wasted effort if there is an issue with their legal or compliance teams.

3. Conduct research and compile data

Substantiating the claims made in a case study — either by the marketing team or customers themselves — adds validity to the story. To do this, include data and feedback from the client that defines what success looks like. This can be anything from demonstrating return on investment (ROI) to a specific metric the customer was striving to improve. Case studies should prove how an outcome was achieved and show tangible results that indicate to the customer that your solution is the right one.

This step could also include customer interviews. Make sure that the people being interviewed are key stakeholders in the purchase decision or deployment and use of the product or service that is being highlighted. Content writers should work off a set list of questions prepared in advance. It can be helpful to share these with the interviewees beforehand so they have time to consider and craft their responses. One of the best interview tactics to keep in mind is to ask questions where yes and no are not natural answers. This way, your subject will provide more open-ended responses that produce more meaningful content.

4. Choose the right format

There are a number of different ways to format a case study. Depending on what you hope to achieve, one style will be better than another. However, there are some common elements to include, such as:

• An engaging headline
• A subject and customer introduction
• The unique challenge or challenges the customer faced
• The solution the customer used to solve the problem
• The results achieved
• Data and statistics to back up claims of success
• A strong call to action (CTA) to engage with the vendor

It’s also important to note that while case studies are traditionally written as stories, they don’t have to be in a written format. Some companies choose to get more creative with their case studies and produce multimedia content, depending on their audience and objectives. Case study formats can include traditional print stories, interactive web or social content, data-heavy infographics, professionally shot videos, podcasts, and more.

5. Write your case study

We’ll go into more detail later about how exactly to write a case study, including templates and examples. Generally speaking, though, there are a few things to keep in mind when writing your case study.

• Be clear and concise. Readers want to get to the point of the story quickly and easily, and they’ll be looking to see themselves reflected in the story right from the start.
• Provide a big picture. Always make sure to explain who the client is, their goals, and how they achieved success in a short introduction to engage the reader.
• Construct a clear narrative. Stick to the story from the perspective of the customer and what they needed to solve instead of just listing product features or benefits.
• Leverage graphics. Incorporating infographics, charts, and sidebars can be a more engaging and eye-catching way to share key statistics and data in readable ways.
• Offer the right amount of detail. Most case studies are one or two pages with clear sections that a reader can skim to find the information most important to them.
• Include data to support claims. Show real results — both facts and figures and customer quotes — to demonstrate credibility and prove the solution works.

6. Promote your story

Marketers have a number of options for distribution of a freshly minted case study. Many brands choose to publish case studies on their website and post them on social media. This can help support SEO and organic content strategies while also boosting company credibility and trust as visitors see that other businesses have used the product or service.

Marketers are always looking for quality content they can use for lead generation. Consider offering a case study as gated content behind a form on a landing page or as an offer in an email message. One great way to do this is to summarize the content and tease the full story available for download after the user takes an action.

Sales teams can also leverage case studies, so be sure they are aware that the assets exist once they’re published. Especially when it comes to larger B2B sales, companies often ask for examples of similar customer challenges that have been solved.

Now that you’ve learned a bit about case studies and what they should include, you may be wondering how to start creating great customer story content. Here are a couple of templates you can use to structure your case study.

Template 1 — Challenge-solution-result format

• Start with an engaging title. This should be fewer than 70 characters long for SEO best practices. One of the best ways to approach the title is to include the customer’s name and a hint at the challenge they overcame in the end.
• Create an introduction. Lead with an explanation as to who the customer is, the need they had, and the opportunity they found with a specific product or solution. Writers can also suggest the success the customer experienced with the solution they chose.
• Present the challenge. This should be several paragraphs long and explain the problem the customer faced and the issues they were trying to solve. Details should tie into the company’s products and services naturally. This section needs to be the most relatable to the reader so they can picture themselves in a similar situation.
• Share the solution. Explain which product or service offered was the ideal fit for the customer and why. Feel free to delve into their experience setting up, purchasing, and onboarding the solution.
• Explain the results. Demonstrate the impact of the solution they chose by backing up their positive experience with data. Fill in with customer quotes and tangible, measurable results that show the effect of their choice.
• Ask for action. Include a CTA at the end of the case study that invites readers to reach out for more information, try a demo, or learn more — to nurture them further in the marketing pipeline. What you ask of the reader should tie directly into the goals that were established for the case study in the first place.

Template 2 — Data-driven format

• Start with an engaging title. Be sure to include a statistic or data point in the first 70 characters. Again, it’s best to include the customer’s name as part of the title.
• Create an overview. Share the customer’s background and a short version of the challenge they faced. Present the reason a particular product or service was chosen, and feel free to include quotes from the customer about their selection process.
• Present data point 1. Isolate the first metric that the customer used to define success and explain how the product or solution helped to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
• Present data point 2. Isolate the second metric that the customer used to define success and explain what the product or solution did to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
• Present data point 3. Isolate the final metric that the customer used to define success and explain what the product or solution did to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
• Summarize the results. Reiterate the fact that the customer was able to achieve success thanks to a specific product or service. Include quotes and statements that reflect customer satisfaction and suggest they plan to continue using the solution.
• Ask for action. Include a CTA at the end of the case study that asks readers to reach out for more information, try a demo, or learn more — to further nurture them in the marketing pipeline. Again, remember that this is where marketers can look to convert their content into action with the customer.

While templates are helpful, seeing a case study in action can also be a great way to learn. Here are some examples of how Adobe customers have experienced success.

Juniper Networks

One example is the Adobe and Juniper Networks case study , which puts the reader in the customer’s shoes. The beginning of the story quickly orients the reader so that they know exactly who the article is about and what they were trying to achieve. Solutions are outlined in a way that shows Adobe Experience Manager is the best choice and a natural fit for the customer. Along the way, quotes from the client are incorporated to help add validity to the statements. The results in the case study are conveyed with clear evidence of scale and volume using tangible data.

The story of Lenovo’s journey with Adobe is one that spans years of planning, implementation, and rollout. The Lenovo case study does a great job of consolidating all of this into a relatable journey that other enterprise organizations can see themselves taking, despite the project size. This case study also features descriptive headers and compelling visual elements that engage the reader and strengthen the content.

Tata Consulting

When it comes to using data to show customer results, this case study does an excellent job of conveying details and numbers in an easy-to-digest manner. Bullet points at the start break up the content while also helping the reader understand exactly what the case study will be about. Tata Consulting used Adobe to deliver elevated, engaging content experiences for a large telecommunications client of its own — an objective that’s relatable for a lot of companies.

Case studies are a vital tool for any marketing team as they enable you to demonstrate the value of your company’s products and services to others. They help marketers do their job and add credibility to a brand trying to promote its solutions by using the experiences and stories of real customers.

When you’re ready to get started with a case study:

• Think about a few goals you’d like to accomplish with your content.
• Make a list of successful clients that would be strong candidates for a case study.
• Reach out to the client to get their approval and conduct an interview.
• Gather the data to present an engaging and effective customer story.

Adobe can help

There are several Adobe products that can help you craft compelling case studies. Adobe Experience Platform helps you collect data and deliver great customer experiences across every channel. Once you’ve created your case studies, Experience Platform will help you deliver the right information to the right customer at the right time for maximum impact.

To learn more, watch the Adobe Experience Platform story .

Keep in mind that the best case studies are backed by data. That’s where Adobe Real-Time Customer Data Platform and Adobe Analytics come into play. With Real-Time CDP, you can gather the data you need to build a great case study and target specific customers to deliver the content to the right audience at the perfect moment.

Watch the Real-Time CDP overview video to learn more.

Finally, Adobe Analytics turns real-time data into real-time insights. It helps your business collect and synthesize data from multiple platforms to make more informed decisions and create the best case study possible.

Request a demo to learn more about Adobe Analytics.

https://business.adobe.com/blog/perspectives/b2b-ecommerce-10-case-studies-inspire-you

https://business.adobe.com/blog/basics/business-case

https://business.adobe.com/blog/basics/what-is-real-time-analytics

28 Case Study Examples Every Marketer Should See

Published: March 08, 2023

Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it's not easy to create case studies that your audience can’t wait to read.

In this post, we’ll go over the definition of a case study and the best examples to inspire you.

What is a case study?

A case study is a detailed story of something your company did. It includes a beginning — often discussing a conflict, an explanation of what happened next, and a resolution that explains how the company solved or improved on something.

A case study proves how your product has helped other companies by demonstrating real-life results. Not only that, but marketing case studies with solutions typically contain quotes from the customer. This means that they’re not just ads where you praise your own product. Rather, other companies are praising your company — and there’s no stronger marketing material than a verbal recommendation or testimonial. A great case study is also filled with research and stats to back up points made about a project's results.

There are myriad ways to use case studies in your marketing strategy . From featuring them on your website to including them in a sales presentation, a case study is a strong, persuasive tool that shows customers why they should work with you — straight from another customer. Writing one from scratch is hard, though, which is why we’ve created a collection of case study templates for you to get started.

Fill out the form below to access the free case study templates.

Free Case Study Templates

Showcase your company's success using these three free case study templates.

• Data-Driven Case Study Template
• Product-Specific Case Study Template
• General Case Study Template

Download Free

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You're all set!

Click this link to access this resource at any time.

There’s no better way to generate more leads than by writing case studies . But without case study examples to draw inspiration from, it can be difficult to write impactful studies that convince visitors to submit a form.

Marketing Case Study Examples

To help you create an attractive and high-converting case study, we've put together a list of some of our favorites. This list includes famous case studies in marketing, technology, and business.

These studies can show you how to frame your company offers in a way that is both meaningful and useful to your audience. So, take a look, and let these examples inspire your next brilliant case study design.

These marketing case studies with solutions show the value proposition of each product. They also show how each company benefited in both the short and long term using quantitative data. In other words, you don’t get just nice statements, like "This company helped us a lot." You see actual change within the firm through numbers and figures.

You can put your learnings into action with HubSpot's Free Case Study Templates . Available as custom designs and text-based documents, you can upload these templates to your CMS or send them to prospects as you see fit.

1. " How Handled Scaled from Zero to 121 Locations with the Help of HubSpot ," by HubSpot

What's interesting about this case study is the way it leads with the customer. That reflects a major HubSpot cornerstone, which is to always solve for the customer first. The copy leads with a brief description of why the CEO of Handled founded the company and why he thought Handled could benefit from adopting a CRM. The case study also opens up with one key data point about Handled’s success using HubSpot, namely that it grew to 121 locations.

Notice that this case study uses mixed media. Yes, there is a short video, but it's elaborated upon in the other text on the page. So while your case studies can use one or the other, don't be afraid to combine written copy with visuals to emphasize the project's success.

Key Learnings from the HubSpot Case Study Example

• Give the case study a personal touch by focusing on the CEO rather than the company itself.
• Use multimedia to engage website visitors as they read the case study.

2. " The Whole Package ," by IDEO

Here's a design company that knows how to lead with simplicity in its case studies. As soon as the visitor arrives at the page, they’re greeted with a big, bold photo and the title of the case study — which just so happens to summarize how IDEO helped its client. It summarizes the case study in three snippets: The challenge, the impact, and the outcome.

Immediately, IDEO communicates its impact — the company partnered with H&M to remove plastic from its packaging — but it doesn't stop there. As the user scrolls down, the challenge, impact, and progress are elaborated upon with comprehensive (but not overwhelming) copy that outlines what that process looked like, replete with quotes and intriguing visuals.

Key Learnings from the IDEO Case Study Example

• Split up the takeaways of your case studies into bite-sized sections.
• Always use visuals and images to enrich the case study experience, especially if it’s a comprehensive case study.

3. " Rozum Robotics intensifies its PR game with Awario ," by Awario

In this case study, Awario greets the user with a summary straight away — so if you’re feeling up to reading the entire case study, you can scan the snapshot and understand how the company serves its customers. The case study then includes jump links to several sections, such as "Company Profile," "Rozum Robotics' Pains," "Challenge," "Solution," and "Results and Improvements."

The sparse copy and prominent headings show that you don’t need a lot of elaborate information to show the value of your products and services. Like the other case study examples on this list, it includes visuals and quotes to demonstrate the effectiveness of the company’s efforts. The case study ends with a bulleted list that shows the results.

Key Learnings from the Awario Robotics Case Study Example

• Create a table of contents to make your case study easier to navigate.
• Include a bulleted list of the results you achieved for your client.

4. " Chevrolet DTU ," by Carol H. Williams

If you’ve worked with a company that’s well-known, use only the name in the title — like Carol H. Williams, one of the nation’s top advertising agencies, does here. The "DTU," stands for "Discover the Unexpected." It generates interest because you want to find out what the initials mean.

They keep your interest in this case study by using a mixture of headings, images, and videos to describe the challenges, objectives, and solutions of the project. The case study closes with a summary of the key achievements that Chevrolet’s DTU Journalism Fellows reached during the project.

Key Learnings from the Carol H. Williams Case Study Example

• If you’ve worked with a big brand before, consider only using the name in the title — just enough to pique interest.
• Use a mixture of headings and subheadings to guide users through the case study.

5. " How Fractl Earned Links from 931 Unique Domains for Porch.com in a Single Year ," by Fractl

Fractl uses both text and graphic design in their Porch.com case study to immerse the viewer in a more interesting user experience. For instance, as you scroll, you'll see the results are illustrated in an infographic-design form as well as the text itself.

Further down the page, they use icons like a heart and a circle to illustrate their pitch angles, and graphs to showcase their results. Rather than writing which publications have mentioned Porch.com during Fractl’s campaign, they incorporated the media outlets’ icons for further visual diversity.

Key Learnings from the Fractl Case Study Example

• Let pictures speak for you by incorporating graphs, logos, and icons all throughout the case study.
• Start the case study by right away stating the key results, like Fractl does, instead of putting the results all the way at the bottom.

6. " The Met ," by Fantasy

What's the best way to showcase the responsiveness and user interface of a website? Probably by diving right into it with a series of simple showcases— which is exactly what Fantasy does on their case study page for the Metropolitan Museum of Art. They keep the page simple and clean, inviting you to review their redesign of the Met’s website feature-by-feature.

Each section is simple, showing a single piece of the new website's interface so that users aren’t overwhelmed with information and can focus on what matters most.

If you're more interested in text, you can read the objective for each feature. Fantasy understands that, as a potential customer, this is all you need to know. Scrolling further, you're greeted with a simple "Contact Us" CTA.

Key Learnings from the Fantasy Case Study Example

• You don’t have to write a ton of text to create a great case study. Focus on the solution you delivered itself.
• Include a CTA at the bottom inviting visitors to contact you.

7. " Rovio: How Rovio Grew Into a Gaming Superpower ," by App Annie

If your client had a lot of positive things to say about you, take a note from App Annie’s Rovio case study and open up with a quote from your client. The case study also closes with a quote, so that the case study doesn’t seem like a promotion written by your marketing team but a story that’s taken straight from your client’s mouth. It includes a photo of a Rovio employee, too.

Another thing this example does well? It immediately includes a link to the product that Rovio used (namely, App Annie Intelligence) at the top of the case study. The case study closes with a call-to-action button prompting users to book a demo.

Key Learnings from the App Annie Case Study Example

• Feature quotes from your client at the beginning and end of the case study.
• Include a mention of the product right at the beginning and prompt users to learn more about the product.

8. " Embracing first-party data: 3 success stories from HubSpot ," by Think with Google

Google takes a different approach to text-focused case studies by choosing three different companies to highlight.

The case study is clean and easily scannable. It has sections for each company, with quotes and headers that clarify the way these three distinct stories connect. The simple format also uses colors and text that align with the Google brand.

Another differentiator is the focus on data. This case study is less than a thousand words, but it's packed with useful data points. Data-driven insights quickly and clearly show how the value of leveraging first-party data while prioritizing consumer privacy.

Key Learnings from the Think with Google Case Study Example

• A case study doesn’t need to be long or complex to be powerful.
• Clear data points are a quick and effective way to prove value.

9. " In-Depth Performance Marketing Case Study ," by Switch

Switch is an international marketing agency based in Malta that knocks it out of the park with this case study. Its biggest challenge is effectively communicating what it did for its client without ever revealing the client’s name. It also effectively keeps non-marketers in the loop by including a glossary of terms on page 4.

The PDF case study reads like a compelling research article, including titles like "In-Depth Performance Marketing Case Study," "Scenario," and "Approach," so that readers get a high-level overview of what the client needed and why they approached Switch. It also includes a different page for each strategy. For instance, if you’d only be interested in hiring Switch for optimizing your Facebook ads, you can skip to page 10 to see how they did it.

The PDF is fourteen pages long but features big fonts and plenty of white space, so viewers can easily skim it in only a few minutes.

Key Learnings from the Switch Case Study Example

• If you want to go into specialized information, include a glossary of terms so that non-specialists can easily understand.
• Close with a CTA page in your case study PDF and include contact information for prospective clients.

10. " Gila River ," by OH Partners

Let pictures speak for you, like OH Partners did in this case study. While you’ll quickly come across a heading and some text when you land on this case study page, you’ll get the bulk of the case study through examples of actual work OH Partners did for its client. You will see OH Partners’ work in a billboard, magazine, and video. This communicates to website visitors that if they work with OH Partners, their business will be visible everywhere.

And like the other case studies here, it closes with a summary of what the firm achieved for its client in an eye-catching way.

Key Learnings from the OH Partners Case Study Example

• Let the visuals speak by including examples of the actual work you did for your client — which is especially useful for branding and marketing agencies.
• Always close out with your achievements and how they impacted your client.

11. " Facing a Hater ," by Digitas

Digitas' case study page for Sprite’s #ILOVEYOUHATER campaign keeps it brief while communicating the key facts of Digitas’ work for the popular soda brand. The page opens with an impactful image of a hundred people facing a single man. It turns out, that man is the biggest "bully" in Argentina, and the people facing him are those whom he’s bullied before.

Scrolling down, it's obvious that Digitas kept Sprite at the forefront of their strategy, but more than that, they used real people as their focal point. They leveraged the Twitter API to pull data from Tweets that people had actually tweeted to find the identity of the biggest "hater" in the country. That turned out to be @AguanteElCofler, a Twitter user who has since been suspended.

Key Learnings from the Digitas Case Study Example

• If a video was part of your work for your client, be sure to include the most impactful screenshot as the heading.
• Don’t be afraid to provide details on how you helped your client achieve their goals, including the tools you leveraged.

12. " Better Experiences for All ," by HermanMiller

HermanMiller sells sleek, utilitarian furniture with no frills and extreme functionality, and that ethos extends to its case study page for a hospital in Dubai.

What first attracted me to this case study was the beautiful video at the top and the clean user experience. User experience matters a lot in a case study. It determines whether users will keep reading or leave. Another notable aspect of this case study is that the video includes closed-captioning for greater accessibility, and users have the option of expanding the CC and searching through the text.

HermanMiller’s case study also offers an impressive amount of information packed in just a few short paragraphs for those wanting to understand the nuances of their strategy. It closes out with a quote from their client and, most importantly, the list of furniture products that the hospital purchased from the brand.

Key Learnings from the HermanMiller Case Study Example

• Close out with a list of products that users can buy after reading the case study.
• Include accessibility features such as closed captioning and night mode to make your case study more user-friendly.

13. " Capital One on AWS ," by Amazon

Do you work continuously with your clients? Consider structuring your case study page like Amazon did in this stellar case study example. Instead of just featuring one article about Capital One and how it benefited from using AWS, Amazon features a series of articles that you can then access if you’re interested in reading more. It goes all the way back to 2016, all with different stories that feature Capital One’s achievements using AWS.

This may look unattainable for a small firm, but you don’t have to go to extreme measures and do it for every single one of your clients. You could choose the one you most wish to focus on and establish a contact both on your side and your client’s for coming up with the content. Check in every year and write a new piece. These don’t have to be long, either — five hundred to eight hundred words will do.

Key Learnings from the Amazon AWS Case Study Example

• Write a new article each year featuring one of your clients, then include links to those articles in one big case study page.
• Consider including external articles as well that emphasize your client’s success in their industry.

14. " HackReactor teaches the world to code #withAsana ," by Asana

While Asana's case study design looks text-heavy, there's a good reason. It reads like a creative story, told entirely from the customer's perspective.

For instance, Asana knows you won't trust its word alone on why this product is useful. So, they let Tony Phillips, HackReactor CEO, tell you instead: "We take in a lot of information. Our brains are awful at storage but very good at thinking; you really start to want some third party to store your information so you can do something with it."

Asana features frequent quotes from Phillips to break up the wall of text and humanize the case study. It reads like an in-depth interview and captivates the reader through creative storytelling. Even more, Asana includes in-depth detail about how HackReactor uses Asana. This includes how they build templates and workflows:

"There's a huge differentiator between Asana and other tools, and that’s the very easy API access. Even if Asana isn’t the perfect fit for a workflow, someone like me— a relatively mediocre software engineer—can add functionality via the API to build a custom solution that helps a team get more done."

Key Learnings from the Asana Example

• Include quotes from your client throughout the case study.
• Provide extensive detail on how your client worked with you or used your product.

15. " Rips Sewed, Brand Love Reaped ," by Amp Agency

Amp Agency's Patagonia marketing strategy aimed to appeal to a new audience through guerrilla marketing efforts and a coast-to-coast road trip. Their case study page effectively conveys a voyager theme, complete with real photos of Patagonia customers from across the U.S., and a map of the expedition. I liked Amp Agency's storytelling approach best. It captures viewers' attention from start to finish simply because it's an intriguing and unique approach to marketing.

Key Learnings from the Amp Agency Example

• Open up with a summary that communicates who your client is and why they reached out to you.
• Like in the other case study examples, you’ll want to close out with a quantitative list of your achievements.

16. " NetApp ," by Evisort

Evisort opens up its NetApp case study with an at-a-glance overview of the client. It’s imperative to always focus on the client in your case study — not on your amazing product and equally amazing team. By opening up with a snapshot of the client’s company, Evisort places the focus on the client.

This case study example checks all the boxes for a great case study that’s informative, thorough, and compelling. It includes quotes from the client and details about the challenges NetApp faced during the COVID pandemic. It closes out with a quote from the client and with a link to download the case study in PDF format, which is incredibly important if you want your case study to be accessible in a wider variety of formats.

Key Learnings from the Evisort Example

• Place the focus immediately on your client by including a snapshot of their company.
• Mention challenging eras, such as a pandemic or recession, to show how your company can help your client succeed even during difficult times.

17. " Copernicus Land Monitoring – CLC+ Core ," by Cloudflight

Including highly specialized information in your case study is an effective way to show prospects that you’re not just trying to get their business. You’re deep within their industry, too, and willing to learn everything you need to learn to create a solution that works specifically for them.

Cloudflight does a splendid job at that in its Copernicus Land Monitoring case study. While the information may be difficult to read at first glance, it will capture the interest of prospects who are in the environmental industry. It thus shows Cloudflight’s value as a partner much more effectively than a general case study would.

The page is comprehensive and ends with a compelling call-to-action — "Looking for a solution that automates, and enhances your Big Data system? Are you struggling with large datasets and accessibility? We would be happy to advise and support you!" The clean, whitespace-heavy page is an effective example of using a case study to capture future leads.

Key Learnings from the Cloudflight Case Study Example

• Don’t be afraid to get technical in your explanation of what you did for your client.
• Include a snapshot of the sales representative prospects should contact, especially if you have different sales reps for different industries, like Cloudflight does.

18. " Valvoline Increases Coupon Send Rate by 76% with Textel’s MMS Picture Texting ," by Textel

If you’re targeting large enterprises with a long purchasing cycle, you’ll want to include a wealth of information in an easily transferable format. That’s what Textel does here in its PDF case study for Valvoline. It greets the user with an eye-catching headline that shows the value of using Textel. Valvoline saw a significant return on investment from using the platform.

Another smart decision in this case study is highlighting the client’s quote by putting it in green font and doing the same thing for the client’s results because it helps the reader quickly connect the two pieces of information. If you’re in a hurry, you can also take a look at the "At a Glance" column to get the key facts of the case study, starting with information about Valvoline.

Key Learnings from the Textel Case Study Example

• Include your client’s ROI right in the title of the case study.
• Add an "At a Glance" column to your case study PDF to make it easy to get insights without needing to read all the text.

19. " Hunt Club and Happeo — a tech-enabled love story ," by Happeo

In this blog-post-like case study, Happeo opens with a quote from the client, then dives into a compelling heading: "Technology at the forefront of Hunt Club's strategy." Say you’re investigating Happeo as a solution and consider your firm to be technology-driven. This approach would spark your curiosity about why the client chose to work with Happeo. It also effectively communicates the software’s value proposition without sounding like it’s coming from an in-house marketing team.

Every paragraph is a quote written from the customer’s perspective. Later down the page, the case study also dives into "the features that changed the game for Hunt Club," giving Happeo a chance to highlight some of the platform’s most salient features.

Key Learnings from the Happeo Case Study Example

• Consider writing the entirety of the case study from the perspective of the customer.
• Include a list of the features that convinced your client to go with you.

20. " Red Sox Season Campaign ," by CTP Boston

What's great about CTP's case study page for their Red Sox Season Campaign is their combination of video, images, and text. A video automatically begins playing when you visit the page, and as you scroll, you'll see more embedded videos of Red Sox players, a compilation of print ads, and social media images you can click to enlarge.

At the bottom, it says "Find out how we can do something similar for your brand." The page is clean, cohesive, and aesthetically pleasing. It invites viewers to appreciate the well-roundedness of CTP's campaign for Boston's beloved baseball team.

Key Learnings from the CTP Case Study Example

• Include a video in the heading of the case study.
• Close with a call-to-action that makes leads want to turn into prospects.

21. " Acoustic ," by Genuine

Sometimes, simple is key. Genuine's case study for Acoustic is straightforward and minimal, with just a few short paragraphs, including "Reimagining the B2B website experience," "Speaking to marketers 1:1," and "Inventing Together." After the core of the case study, we then see a quote from Acoustic’s CMO and the results Genuine achieved for the company.

The simplicity of the page allows the reader to focus on both the visual aspects and the copy. The page displays Genuine's brand personality while offering the viewer all the necessary information they need.

• You don’t need to write a lot to create a great case study. Keep it simple.
• Always include quantifiable data to illustrate the results you achieved for your client.

22. " Using Apptio Targetprocess Automated Rules in Wargaming ," by Apptio

Apptio’s case study for Wargaming summarizes three key pieces of information right at the beginning: The goals, the obstacles, and the results.

Readers then have the opportunity to continue reading — or they can walk away right then with the information they need. This case study also excels in keeping the human interest factor by formatting the information like an interview.

The piece is well-organized and uses compelling headers to keep the reader engaged. Despite its length, Apptio's case study is appealing enough to keep the viewer's attention. Every Apptio case study ends with a "recommendation for other companies" section, where the client can give advice for other companies that are looking for a similar solution but aren’t sure how to get started.

Key Learnings from the Apptio Case Study Example

• Put your client in an advisory role by giving them the opportunity to give recommendations to other companies that are reading the case study.
• Include the takeaways from the case study right at the beginning so prospects quickly get what they need.

23. " Airbnb + Zendesk: building a powerful solution together ," by Zendesk

Zendesk's Airbnb case study reads like a blog post, and focuses equally on Zendesk and Airbnb, highlighting a true partnership between the companies. To captivate readers, it begins like this: "Halfway around the globe is a place to stay with your name on it. At least for a weekend."

The piece focuses on telling a good story and provides photographs of beautiful Airbnb locations. In a case study meant to highlight Zendesk's helpfulness, nothing could be more authentic than their decision to focus on Airbnb's service in such great detail.

Key Learnings from the Zendesk Case Study Example

• Include images of your client’s offerings — not necessarily of the service or product you provided. Notice how Zendesk doesn’t include screenshots of its product.
• Include a call-to-action right at the beginning of the case study. Zendesk gives you two options: to find a solution or start a trial.

24. " Biobot Customer Success Story: Rollins College, Winter Park, Florida ," by Biobot

Like some of the other top examples in this list, Biobot opens its case study with a quote from its client, which captures the value proposition of working with Biobot. It mentions the COVID pandemic and goes into detail about the challenges the client faced during this time.

This case study is structured more like a news article than a traditional case study. This format can work in more formal industries where decision-makers need to see in-depth information about the case. Be sure to test different methods and measure engagement .

Key Learnings from the Biobot Case Study Example

• Mention environmental, public health, or economic emergencies and how you helped your client get past such difficult times.
• Feel free to write the case study like a normal blog post, but be sure to test different methods to find the one that best works for you.

25. " Discovering Cost Savings With Efficient Decision Making ," by Gartner

You don't always need a ton of text or a video to convey your message — sometimes, you just need a few paragraphs and bullet points. Gartner does a fantastic job of quickly providing the fundamental statistics a potential customer would need to know, without boggling down their readers with dense paragraphs. The case study closes with a shaded box that summarizes the impact that Gartner had on its client. It includes a quote and a call-to-action to "Learn More."

Key Learnings from the Gartner Case Study Example

• Feel free to keep the case study short.
• Include a call-to-action at the bottom that takes the reader to a page that most relates to them.

26. " Bringing an Operator to the Game ," by Redapt

This case study example by Redapt is another great demonstration of the power of summarizing your case study’s takeaways right at the start of the study. Redapt includes three easy-to-scan columns: "The problem," "the solution," and "the outcome." But its most notable feature is a section titled "Moment of clarity," which shows why this particular project was difficult or challenging.

The section is shaded in green, making it impossible to miss. Redapt does the same thing for each case study. In the same way, you should highlight the "turning point" for both you and your client when you were working toward a solution.

Key Learnings from the Redapt Case Study Example

• Highlight the turning point for both you and your client during the solution-seeking process.
• Use the same structure (including the same headings) for your case studies to make them easy to scan and read.

27. " Virtual Call Center Sees 300% Boost In Contact Rate ," by Convoso

Convoso’s PDF case study for Digital Market Media immediately mentions the results that the client achieved and takes advantage of white space. On the second page, the case study presents more influential results. It’s colorful and engaging and closes with a spread that prompts readers to request a demo.

Key Learnings from the Convoso Case Study Example

• List the results of your work right at the beginning of the case study.
• Use color to differentiate your case study from others. Convoso’s example is one of the most colorful ones on this list.

28. " Ensuring quality of service during a pandemic ," by Ericsson

Ericsson’s case study page for Orange Spain is an excellent example of using diverse written and visual media — such as videos, graphs, and quotes — to showcase the success a client experienced. Throughout the case study, Ericsson provides links to product and service pages users might find relevant as they’re reading the study.

For instance, under the heading "Preloaded with the power of automation," Ericsson mentions its Ericsson Operations Engine product, then links to that product page. It closes the case study with a link to another product page.

Key Learnings from the Ericsson Case Study Example

• Link to product pages throughout the case study so that readers can learn more about the solution you offer.
• Use multimedia to engage users as they read the case study.

Start creating your case study.

Now that you've got a great list of examples of case studies, think about a topic you'd like to write about that highlights your company or work you did with a customer.

A customer’s success story is the most persuasive marketing material you could ever create. With a strong portfolio of case studies, you can ensure prospects know why they should give you their business.

Editor's note: This post was originally published in August 2018 and has been updated for comprehensiveness.

Don't forget to share this post!

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10 Business Case Studies to Teach Online

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FEATURED CASE STUDIES

COVID-19 at Oxford University Hospitals. Karthik Ramanna of University of Oxford

Arlan Hamilton and Backstage Capital. Laura Huang of Harvard Business School

Showrooming at BestBuy. Chen Lin of CEIBS

The Case of the Unidentified Industries, 2018. Mihir Desai of Harvard Business School

“Dear White Boss…” Meredith Burnett of Kogod School of Business at American University

Unilever’s New Global Strategy: Competing Through Sustainability. Christopher Bartlett of Harvard Business School

TrustSphere: Building a Market for Relationship Analytics. Anna Tavis of NYU School of Professional Studies

Benevento Foods: When the Rubber Hits the Dough. David Wood of Ivey Business School

Dollar Shave Club. Karin Kollenz-Quetard of EDHEC Business School

Uber Africa: Making Cash and Alternative Payments Work in Kenya through Contextual Leadership. Caren Scheepers of University of Pretoria’s Gordon Institute of Business Science

Curious to understand how educators are teaching business case studies virtually (whether they’ve done so for years or only recently transitioned their teaching online in the pandemic’s wake), we asked 10 experienced case teachers to share a case that they’ve found works particularly well in an online environment. The educators also reveal whether they’ve changed their approach to teaching the case—and how—to keep students engaged in a fully virtual setting.

We previously asked educators to share their favorite cases to teach in the classroom; the list below expands on that theme to include cases that work particularly well online. These cases range in topic from COVID-19 to race in the workplace and also represent a variety of disciplines, from entrepreneurship to operations management.

1. COVID-19 at Oxford University Hospitals

Karthik Ramanna, Professor of Business and Public Policy, University of Oxford

“The case COVID-19 at Oxford University Hospitals is set in mid-March of this year, just before the lockdowns and the first wave of the pandemic was expected to hit the West. There was a lot of uncertainty and anxiety about the virus, and government advice was often contradictory. The case protagonist is the chief medical officer of one of the largest public hospitals in Europe, and she has to convene a hybrid meeting of her doctors explaining to them that the government wants elective surgeries to continue for a few more days, even as there are critical shortages of PPE. The reason is the government doesn’t want the hospital systems to back up with elective surgeries as we enter a potentially indefinite shutdown. But the surgeons are themselves nervous, and some want to defy the government order.

It’s a case about active listening, morale management, and collective decision-making in a crisis. The issues might seem, at first, very specific to medics, but all organizations—business, government, and nonprofit—are being stretched to make decisions that involve staff taking risks to keep operations going. How do you take the team along and reinforce your organizational culture through that journey? The protagonist has to communicate and work with her team in a hybrid environment (in person and online), so this case works really well for hybrid and online classrooms.

The first thing that comes up during the case discussion is the sheer number of issues on the CMO’s plate on just that one morning in mid-March. So, students need to learn how to prioritize, to triage. This is a great activity to disperse students into smaller breakout rooms to come up with a top-three priorities list. In the breakouts, they quickly see how varied their priorities are and how difficult it is in even a small group to come up with a consensus list. They start to understand what it means to have good judgment on such matters.

Next, there is the issue of communicating with the nervous surgeons. The case lends itself well to role plays online, because the protagonist has to address the surgeons in the same way. How do you placate your key employees in a remote setup during a pandemic when your own boss is requiring you to ask those employees to take more risks? Ideally, you’d want to have a difficult conversation like that in person, but we just aren’t being afforded that reality right now. Students learn to adapt their online presence for the task at hand.”

Educators interested in this case should email the Oxford Case Centre .

2. Arlan Hamilton and Backstage Capital

Laura Huang, Associate Professor of Business Administration, Harvard Business School

Excerpted from Associate Professor Huang’s Inside the Case video :

“ Arlan Hamilton and Backstage Capital is a case I wrote that explores the journey of venture capitalist and founder Arlan Hamilton, a Black woman who identifies as LGBTQ. The case talks about the norms around venture capital and how women, people of color, and people with nontraditional backgrounds really struggle to secure the necessary venture capital for their firms and for entrepreneurial success. While the protagonist once lived in her car, she was able to go on to start Backstage Capital, an investment fund that seeks to support underestimated, disadvantaged entrepreneurs.

It’s a great case to really introduce important concepts in entrepreneurship, as well as early stage financing; what it means in terms of diversity, equality, and implicit bias; and really how pioneering individuals and organizations can change the world of entrepreneurship and entrepreneurial financing and make it a more inclusive space. My hope is that this case pushes students to consider what these types of industries look like, and the types of progress that can be made, while really understanding entrepreneurial finance and entrepreneurship and the opportunities within.”

“This is a great case to teach online because I find there are lots of things that people are willing to debate—and there are strong opinions. Over the course of going through this case in the class discussion, we’ll see lots of polarizing comments come out. And then what I like to do is put students into dyads or pairs. I often have someone who is assisting that helps put students into these pairs, where one person has one perspective and one person has a very different perspective. Then, when we put them in breakout rooms, they have a chance to one-on-one debate. When we come back as a class, we debrief, and we talk about these perspectives and the different points and the different ways in which they were able to communicate with each other.

We use lots of online tools here, such as breakout rooms and the chat features, to really stimulate discussion, and it makes the debrief really rich.”

Additional comments from Associate Professor Huang:

“In general, the biggest change that I’ve made in teaching online (instead of in the classroom), is using the online tools as an opportunity to get frequent and quick ‘pulse checks’ on what the students are thinking at any moment.

For example, if there’s a particularly provocative topic that we’re discussing, I love to ask students to just ‘chat in one adjective that describes your current feeling right now,’ This gives me a sense for how some are feeling, for example, ‘frustrated,’ while others are feeling ‘determined,’ and so on. I never would have been able to get such a quick check on the emotions in the entire room, in such a quick fashion, when in the physical classroom. This is extremely helpful when we’re discussing contentious issues, such as the ones that we discuss in Arlan Hamilton and Backstage Capital . I also encourage students to share examples from their own work experiences in this way.”

3. TrustSphere: Building a Market for Relationship Analytics

Anna A. Tavis, Clinical Associate Professor, NYU, School of Professional Studies

“I teach this case in a synchronous online course called People and Organizational Management, which serves as an immersion and introduction to the MS in the Human Capital Analytics and Technology program at NYU’s School of Professional Studies.

The case describes a seven-year-old advanced-stage startup that introduces a cutting-edge relationship analytics technology to the market. The fact that this case is focused on measuring and interpreting patterns of digital communications is perfectly fitting with the current reality of remote working and learning that the students in this class are experiencing.

The case lends itself perfectly to online teaching. Here is how I make this case come alive for my students.

Manish Goel, the protagonist in this case, is based in London while the majority of my students are in the United States. As I’m now teaching the case online, I can (and do!) invite Manish Goel to guest lecture in class and tell his own story.

I also demo TrustSphere technology for the students just in time to enable them to understand how it works, as well as give them an opportunity to log in and try out the technology for themselves.

Once the facts are established and the initial business case is described and agreed upon, I divide the students into breakout groups and ask them to develop solutions for the case’s main dilemma. The online setting allows all teams to work in parallel on their own scenarios. I can also circulate and drop into the teams’ individual discussions.

When the groups are joined back, they showcase and defend their solutions. We keep a whiteboard running to record the key points in the presentations. In the end, we do an anonymous poll to vote for the best solutions among them all.

Finally, as a class, we prepare one agreed-upon presentation for Manish Goel, the CEO. The case ends with the class receiving the feedback from Manish on our solution in the next class.

A clear advantage of teaching this case online is that we are able to connect with the company, bring the CEO to a live class, establish parallel teams to work on the solutions, and learn from the CEO himself as to the efficacy of the solution we proposed. Additionally, the students learn the technology together in the demo presented in class and are able to connect not only to the content but also the context of the case.”

4. The Case of the Unidentified Industries, 2018

Mihir A. Desai, Mizuho Financial Group Professor of Finance, Harvard Business School

Excerpted from Professor Desai’s Inside the Case video :

“I developed versions of this case over the last 10 years as I was seeking a tool that would allow me to introduce finance in a rigorous but accessible way to audiences who might feel that finance could be intimidating or challenging.

This case’s format of a puzzle, almost like a game, is a really fun way to let people in so they discover finance is actually really fun. Although some of the concepts might be new to them, students quickly develop some really big intuitions about finance and the process. I’ve found this case to be the ideal way to introduce a finance course, and to introduce the idea of finance to MBA students, undergrads, and even executives.”

“I have taught this case online, and it’s really fun. I mean, the key thing to remember is the case takes some time, especially if you are willing to really explore what all those different ratios and numbers do, and it can take two sessions. So, in that kind of setting, I think the key thing to remember with online teaching is that I’ve at least found it to be somewhat less efficient. I just get through less. And so, some of the places you can go down a path, yet you might want to curtail that a little bit more.

For example, I take the bank, which is one of the first companies to be identified, and in traditional classrooms I do a little digression on banks. And when you’re doing it online, it’s just too costly to do that because it can take five or 10 minutes in a way that maybe would not happen in a classroom. So, the only thing I would say that’s really different about being online is you may want to just trim your sails a little bit in terms of the amount that you try to accomplish.”

Additional comments from Professor Desai:

“One of the challenges to teaching online is keeping attention and energy high. The Case of the Unidentified Industries, 2018 is a challenging but doable puzzle, so it provides lots of intrigue and morsels of rewards along the way to sustain an online format. Finally, it culminates in a tidy resolution, which provides students with a great feeling of satisfaction. The case can be punctuated with lots of shorter opportunities for breakout rooms where smaller groups can tackle a piece of the puzzle and then reconvene to share their ideas. Ideally, you could teach it over two one-and-a-quarter-hour sessions, with over 10 breakout rooms of three minutes each spread along the way. Students can prepare in advance or do it on the fly. To me, it’s the perfect antidote to the cold medium of online teaching.”

5. “Dear White Boss…”

Meredith Burnett, Professorial Lecturer, Kogod School of Business at American University

“This Harvard Business Review article , which behaves much like a case, is about Black employees working in a majority white work environment. They feel like their work is monotonous. The job is very transactional. It’s about making numbers and motivating people to get those numbers, and if they don’t make it, they’re fired. But at the same time, their managers have created such a tense work environment that employees are reluctant to excel in the workplace, or even to contribute at the best level that they can. The case features a fictitious letter written from the perspective of a Black manager to a white boss explaining the tension and stress they feel. The letters describe how it feels to be Black employees. Written from the heart, they talk about how they feel alienated and that they are expected to be the official interpreters for other Black people in the workplace. They also feel like they’re always on the spot, being held personally culpable for every situation involving Black people in the workplace. It’s as if they are the authority on race relations just for being Black.

Even though it’s an older case, I enjoy teaching it because every year there’s something going on that makes this relevant. This semester, what I did differently online is I had students write their own letters and post them to the discussion forum. My students wrote over 100 letters, whether to a fictitious boss or a real one, and I found it useful to see how my 20- to 21-year-old students are experiencing race right now, especially when race is salient for them. It also prepares them for some of the issues that they may face as new entrants into the workforce.

It’s interesting because the majority of my students are not Black, so most of these letters were written by white students—giving them a voice on a subject that they may not otherwise be asked about and an opportunity to speak up about how management should be handling issues around race.

Because the letters are posted to the discussion board, students get to see every other student’s letter and comment. They give feedback to each other on the content of their letters and see how other students who are not like themselves feel about what the most important issues are around race in their organization.

I then take the letters and put them in a word cloud, which allows me to look visually at what students believe are the most important issues in a workplace around diversity, equity, and inclusion. In an online setting, it’s hard to create engagement, but this allows students to see what their classmates are really thinking and feeling. We would never have been able to do that during in-person class time—in 75 minutes, you might hear from a few students with big voices. Doing this online, students have been able to participate extensively.”

6. Unilever’s New Global Strategy: Competing Through Sustainability

Christopher A. Bartlett, Thomas D. Casserly, Jr. Professor of Business Administration, Emeritus, Harvard Business School

Excerpted from Professor Bartlett’s Inside the Case video :

“To be honest, I never intended to write this case. I think this case found me. I’d already retired after writing 100 or more teaching notes and cases and other pedagogic material. I was reading a Harvard Business Review article titled ‘Captain Planet,’ and it was an interview with Paul Polman, who had recently been appointed CEO of Unilever. Paul made some passionate statements, such as, ‘I want to double sales at Unilever by 2020,’ and, ‘I want to halve our carbon footprint at the same time.’ Then to my great amusement, he said, ‘And by the way, I don’t want any hedge funds investing.’ He wanted long-term investors who were sympathetic to and supportive of what he was trying to do. So, I thought, this is an interesting company and an interesting guy. I learned a huge amount and had a great deal of fun writing this case, and I hope you learn as much and have as much fun teaching it.”

“When it comes to the challenge of keeping Zoom-fatigued students engaged in online learning, this case gives you a lot of opportunities to keep them engaged and involved. There’s 13 minutes of video that can be introduced at four stages through the lesson. There’s also, up early, opportunities for breakouts around the role playing—the four role-playing roles can assemble in breakout groups and then come back into the main discussion.

At the end of the class, there is a decision—students choose which of three options they should decide on. And again, this is a perfect opportunity to bring in online polling. So, it will enrich and give variety to the teaching plan that’s outlined in the teaching note.”

Additional comments from Professor Bartlett on how his approach changed in teaching the case online:

“One of the main differences in online case teaching is recognizing the reality of Zoom fatigue. One effective way to respond is to bring more pedagogic variety into the class to reengage attention and drive discussion. In-class video supplements have long provided such a powerful way to enrich the classroom experience, and now online tools such as breakout rooms and online polling offer additional ways to keep students engaged and to energize discussion.”

7. Showrooming at BestBuy

Chen Lin, Assistant Professor of Marketing, CEIBS

“My favorite case to teach online is Showrooming at BestBuy . Of course, this is a classic case with a well-defined question, strong theoretical support, and a good execution outcome that is great to teach whether you’re online, offline, or hybrid. We have to be sympathetic that online students this year have lots to deal with in their lives—so picking a case that’s simple, prevalent, and easy enough for them to understand the question (even if they don’t have time to fully read and digest the case) is an important first step to ensuring a successful discussion.

I did need to make some adjustments to teach this case online. Previously, in in-person settings, I would come up to students and randomly pick them to role play—either as the BestBuy manager, the price-sensitive customer, the supplier, or the Amazon manager. Students would often jump in to help their peers (‘Oh, I would also do X’ or ‘No, that’s not going to work’). In an online setting, because the communication process is more sequential than simultaneous, we lose these important dynamics if we don’t play up these subtle classroom rapports. So, it’s important to give students a few extra minutes for breakout discussion to put together their thoughts in a cohesive structure.

To teach this case online, I use Zoom’s poll function and breakout rooms. I don’t just use pre-set polls; I also create live polls on the spot. For example, ‘Student A’s point is interesting. Do you agree with their proposal that we should reduce the size of the showroom?’ The flow looks more natural using polls this way, and students get a chance to further develop their arguments. Good-paced polls and breakout sessions also help the online students direct their attention back every 15 to 20 minutes.

In short, one of the biggest differences of teaching cases online is that we need to find creative ways to chop long, sequential, one-way communication arguments into short, interactive, group-based responses. Digital tools such as polls and breakout rooms help, but more important is choosing a case that is conducive to facilitating a simple design of paced interactions.”

8. Benevento Foods: When the Rubber Hits the Dough

David Wood, Faculty Member, Ivey Business School

“For most of us, case teaching was exclusively an in-person practice until March of 2020. Fortunately, we have learned that online case teaching can be equally as effective when adaptations are made to a traditional teaching plan. Benevento Foods is a good example of the potential for an online case learning experience. I use this case to introduce my students to quality management.

Now online, I have replaced traditional readings with videos and activities so students can practice the key concepts that they need in order to analyze the case. Students then work together in their learning teams to complete the quantitative analysis before discussing the case asynchronously. With a good understanding of the basics, the synchronous class can focus on the more challenging aspects of quality management—people. I use the responses from students to offer an opportunity for peer-to-peer learning. I use random breakout rooms to dive deeper into the root cause of the problem. And students help each other by posting and sharing their completed models and analyses. Class is lively and full of those precious ‘aha moments’ just like when we were back on campus. Then, when class concludes, students go online to complete their learning journals, where they record their most important takeaways from Benevento Foods. ”

9. Dollar Shave Club

Karin Kollenz-Quetard, Professor of Strategy and Innovation, EDHEC Business School

“Hi, my name is Karen Kollenz, and I’m a teacher of strategy and innovation at EDHEC Business School in France. My favorite case to teach online is Dollar Shave Club . Why? Well, there are three reasons.

First, it’s a highly versatile case; I teach it in my strategy courses and in my innovation courses. And I know from colleagues that they teach it in marketing and entrepreneurship. You can teach it to all kinds of audiences. I teach it mainly with master level students, MBAs, but also with executive audiences. And I know of a colleague who has discussed the case with undergrad audiences. And last but not least, it can be adapted to different lengths. I’ve used it in one-and-a-half-hour sessions, but I’ve also used it as the basis for six hours of discussion with executives. Of course, if you talk about it for a day, you go a little bit beyond the case. So that means for us teachers, we prepare one case and we can use it in many different courses and with many different audiences.

The second reason why I like Dollar Shave Club is because it’s highly interactive. Basically, it’s super easy with this case to change the topic and the activity every 15 minutes, which I believe is really necessary for online teaching. I do use polls; I do use quizzes, mainly with Socrative, but I’ve also tried Poll Everywhere. And for short voting, I use “hand up” or the polls that are included in Zoom or Blackboard Collaborate. I also do breakout groups—at least one every one-and-a-half hours. Sometimes I do short buzz groups in addition to that, where I send students to discuss a topic for two to five minutes.

And the third reason why I love Dollar Shave Club is it’s just fun to teach. We laugh a lot in class; the advertisements for Dollar Shave Club are just hilarious. I have not seen a single student who doesn’t love watching these ads. And everybody can relate to shaving, so it’s really easy to start a discussion.

What have I changed when moving it online? Well, I think one of the main things I changed was the videos I used to show in class. That doesn’t really work perfectly in an online setting. So now I share the links in the chat, and the students watch the videos individually. Of course, as with every case, there are more planned interactions with all students using polls, quizzes, etc., as I already mentioned, which is the case for anything that you move from face to face to online. So, don’t hesitate to contact me if you think I can help you in teaching Dollar Shave Club .”

10. Uber Africa: Making Cash and Alternative Payments Work in Kenya Through Contextual Leadership

Caren B. Scheepers, Associate Professor, University of Pretoria’s Gordon Institute of Business Science

“I love to teach my Uber case online, whether MBA or MPhil or executive education (corporate programs). I coauthored two cases on Uber, one about Uber in Kenya, where customers’ reluctance to use credit cards resulted in a cash option and mobile money option that had to be designed, and another one on Uber South Africa’s business-model innovation response to COVID-19. I have brought in the CEO to be a guest speaker online, and the students loved it.

Another case that I love to teach is one that won the European Foundation for Case Management (EFMD) award for the best written case in Africa. It’s about SweepSouth , an electronic platform for domestic workers, which is a commercial organization with a social value creation focus. Students identify with this platform easily too, since we call it the “Uber of domestic workers,” and it works well in teaching my class entitled Contextualizing Women Entrepreneurship.

Both of these cases demonstrate the strength of the sharing economy and the impact on the triple bottom line, especially for Uber, with its sharing of rides having a positive impact on conserving our planet.

I also make a point of writing and teaching cases where the protagonist is a Black man or Black woman to balance the focus on cases with white male protagonists. ( SweepSouth features a mixed-race female entrepreneur).”

Karthik Ramanna is a professor of business and public policy at the University of Oxford, where he is also director of the Oxford MPP and of the Oxford Case Centre on Public Leadership. He was previously on the faculty of Harvard Business School.

Laura Huang is an associate professor of business administration in the Organizational Behavior Unit at Harvard Business School. Prior to joining HBS, she was an assistant professor of management at the Wharton School, University of Pennsylvania. Her research examines early-stage entrepreneurship, and the role of interpersonal relationships and implicit factors in the investment decisions of financiers such as angel investors and VCs.

Anna A. Tavis is a professor and academic director of the Human Capital Management Department at NYU School of Professional Studies, senior fellow with the Conference Board, and the academic in residence with Executive Networks. She was named for inclusion in Thinkers50 Radar for 2020.

Mihir A. Desai is the Mizuho Financial Group Professor of Finance at Harvard Business School and a professor of law at Harvard Law School. His areas of expertise include tax policy, international finance, and corporate finance.

Meredith Burnett is a professorial lecturer in the Kogod School of Business at American University. Her research and teaching interests are in the areas of organizational behavior and human resource management, and her research examines how individual differences and human resource policies interact to influence employee behavior. She is particularly interested in examining how these factors influence outcomes such as employee retention and employee knowledge sharing.

Christopher A. Bartlett is the Thomas D. Casserly, Jr. Professor of Business Administration, Emeritus, at Harvard Business School. As a practicing manager prior to HBS, he worked as a marketing manager with Alcoa in Australia, as a management consultant in McKinsey’s London office, and as the country general manager of Baxter Laboratories’ subsidiary company in France. His research interests after joining HBS in 1979 focused on the strategic and organizational challenges confronting managers in large, complex corporations, and on the organizational and managerial impact of transformational change.

Chen Lin is an assistant professor of marketing at CEIBS and a former assistant professor of marketing at the Eli Broad College of Business, Michigan State University. Her research interests include digital and social media, internet marketing, and empirical marketing models. She has taught marketing research, digital marketing, and business technology innovation at the EMBA, EED, and MBA levels, and has been a marketing columnist for SINA Finance , Forbes , and Economist EIU.

David Wood is a member of the faculty in operations management at Ivey Business School, as well as a graduate of both the HBA and MBA programs. He spent many years in industry as the director of sales and marketing and then as vice president of manufacturing before becoming president for W. C. Wood Company, a global manufacturer of home appliances. He has written many cases on process design, quality management, and operations strategy. Wood is the coauthor of a series of books on learning with cases and writing cases, and he has won a number of teaching awards, including the David G. Burgoyne Teaching Award and Outstanding Case Teacher from The Case Centre.

Karin Kollenz-Quetard is professor of strategy and innovation at EDHEC Business School, and she also intervenes in customized programs at other business schools such as London Business School (UK) and HEC (France). She develops and delivers face-to-face and online executive-management development programs and keynotes with a focus on strategy and innovation. In December 2016, Karin was named one of the world’s leading business school professors by Financial Times .

Caren B. Scheepers is an associate professor at the Gordon Institute of Business Science (GIBS), University of Pretoria. She lectures on strategic implementation, MBA electives titled Contextual Leadership Intelligence and Diversity and Inclusion (Identity Work), and on strategic leadership on the MPhil in corporate strategy. She also developed and is hosting a GIBS Online Strategic Leadership course. She is also passionate about executive education programs and supporting companies in their strategy execution.

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8 Brands Poignantly Promoting Inclusivity

By Joanna Fragopoulos     June 7, 2024    

When strategizing and ideating on campaigns, it’s important to prioritize serving your audience effectively. What are the pain-points your brand and/or products are trying to address and alleviate? Taking this human approach is an integral step in marketing more inclusively and compassionately. Below are campaigns that successfully consider their audiences authentically and inclusively.

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TikTok Viral Brand Halara Enters the Real World

• Malique Morris

When Taylor Swift was spotted at Coachella in a $32 pleated skirt from TikTok-favourite activewear brand Halara, the label reached a new level of virality.

“We’re still feeling the aftermath [from Taylor Swift],” said Gabby Hirata, Halara’s global brand president, adding that moment came as a surprise to the brand. Halara sold 2,000 units of the skirt the day images started circulating; it typically sells about 1,000 units of a single style in one day.

This month, the brand wants to increase its visibility even further. On May 31, it opened its first pop-up shop — filled with racks of current bestsellers and a green pickleball-themed wall with a decorative victory podium — in New York’s Soho neighbourhood; it will remain open until June 9. The timing is fortuitous: plans for the pop-up began last year, but after the Swift appearance, momentum is at an all-time high. The number of comments on the brand’s Instagram posts promoting the pop-up are 500 percent higher than for other posts, the company said.

Halara, which has over 2 million followers across Instagram and TikTok, quickly became synonymous with TikTok after its launch in 2020. Through mostly influencer content on social media, it has amassed a plugged-in audience by offering activewear at hard-to-believe prices. One of its best sellers, a nylon backless dress with a built-in bra and shorts, costs $35; for comparison, Outdoor Voices’ Exercise Dress is $100.

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The vast majority of Halara’s assortment is priced between $25 to $45, numbers it is able to maintain because it doesn’t markup or factor future discounts into its prices. But Halara rejects any assumption that it’s yet another fast fashion brand hawking poorly-made products. The company, Hirata said, develops its own performance fabrics, including a Softlyzero stretch material that is used in many of its signature dresses and skirts and is meant to feel plush and be functional.

Halara also only develops products it knows it can sell. Its in-house algorithms scrape the brand’s social media comments to learn what customers say they want and then design silhouettes that match those preferences. Halara, which sells exclusively direct-to-consumer, frequently sells out of new styles within a month. The brand has seen its annual sales double every year since 2021; it is on pace to do so again in 2024.

But like many DTC brands that came before it, Halara knows it needs to expand offline to keep growing. Over the 10 days the Soho pop-up is open, Halara aims to attract at least 7,000 shoppers so it can sell 7,500 units at the 3,500 square foot location. If all goes according to plan, the brand plans to open at least five more pop-ups in areas like California and Texas this year. And in the next three years, it plans to open flagship stores in New York, Texas and London. The brand is also planning to hire a wholesale leader to explore retail partnerships in the US.

Ultimately, Halara wants its retail presence to communicate to a larger swath of consumers that it is a brand built on quality. One wall in the store prominently features swatches and summaries of the brand’s performance fabrics.

“Our product is our voice, our product is our identity,” Hirata said.

Case Study | The Art and Science of Retail Store Success

The best stores don’t just serve as billboards or customer touchpoints —they’re a stable and lucrative revenue stream. As younger consumers have embraced in-store shopping despite their digital native instincts, the value of stores is undeniable. Running an effective store requires choosing the right location, understanding its sales potential and making sure it serves its local clientele.

Malique Morris is Direct-to-Consumer Correspondent at The Business of Fashion. He is based in New York and covers digital-native brands and shifts in the online shopping industry.

• Direct-to-Consumer : E-Commerce
• Direct-to-Consumer : Direct Retail

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Why Legacy Labels Still Want to Be DTC Brands

Companies like Nike, Levi’s and PVH, which have been on years-long journeys to ramp up their direct businesses amid ongoing challenges in wholesale, provide case studies for how to invest in the selling channel.

What It Takes to Win at DTC in 2024

The DTC bust of the past two years has casted a cloud on the sector, but emerging fashion brands with a better handle on supply, demand and customer retention are seeing profitable growth.

How Emerging Brands Can Build DTC Businesses

In London, where independent labels have been hit hard by the implosion of key stockist Matches, brands like Clio Peppiatt, Marfa Stance and Completedworks have grown direct-to-consumer businesses that peers can learn from.

How the Perfect T-Shirt Became the Perfect Moneymaker for DTC Brands

Apparel start-ups founded on the promise of offering men the perfect T-shirt are proving resilient in an otherwise dreary DTC sector rampant with fire sales, bankruptcies and steep revenue declines.

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Reducing Racial Disparities in Health Care

Address racial biases and barriers. improve equality in health care..

In partnership with the Disparities Solutions Center at Massachusetts General Hospital, this course will help you deliver high-quality health care to all through organizational change.

What You'll Learn

What is inequality in health care? What does social justice in health care look like? Does your organization address racial equity and access to care? Is diversity, bias, and inclusion a common conversation or evaluation to improve delivery? How do you address these topics with your leadership and board members?

Racial disparity in the United States health care industry isn’t a new topic; for decades researchers have focused on quality of care, access, and safety of people of color versus their white counterparts. While in recent years quality and access has improved in the U.S. thanks to initiatives like the Affordable Care Act, there is still a gap in the quality of care different groups receive. It’s vital to continue closing the biases and disparities in health care through education, communication, and action. 

In Reducing Racial Disparities in Health Care, you will not only examine the disparities that exist when serving a diverse population, but also approach each inequity head-on to learn more about the causes and how to eliminate these issues. By focusing on data collection and performance measurements unique to your organization, you will identify how core issues in care quality of ethnic and racial minority groups, which are often multifactorial in nature, contribute to poorer health outcomes, lead to higher costs, and exemplify low-value health care.

Offered in conjunction with the Disparities Solutions Center at Massachusetts General Hospital (MGH) , this health equity course will use real-world examples, case studies, and insights from leaders in the field to help you understand the history of racism in health care and digest the latest in understanding racial disparities in health care—allowing you to create strategic approaches that you can apply to your organization. Beyond dei training for health care professions, this course will help ou will learn how to harness and analyze data, visualize and communicate the results, and use feedback from stakeholders to begin closing the gap.

Remove racial biases and barriers. Improve equality in health care.

The Harvard Medical School is accredited by the Accreditation Council for Continuing Medical Education (ACCME) to provide continuing medical education for physicians.

The Harvard Medical School designates this enduring material for a maximum of 22 AMA PRA Category 1 Credits™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

Upon successful completion of the course, participants will have access to claim their credits through the Harvard Medical School’s continuing education platform. 

The course is part of the Health Care Leadership Learning Path will be delivered via  HBS Online’s course platform .  Learners will be immersed in real-world examples from experts at industry-leading organizations. By the end of the course, participants will be able to:

• Identify the causes of systemic racism in health care that are grounded in historical instances of segregation to better understand why health equity is important
• Use the Kotter method to identify organizational gaps and needs, create a vision for change, and implement an executable strategy to close disparities
• Learn how to collect and analyze data unique to underserved populations to inform organizational change
• Gain greater knowledge regarding how continued inequality affects overall quality and cost of care
• Create a vision to obtain stakeholder buy-in and a strategic framework to implement solutions leading to high-value equitable health care

Your Instructors

Joseph Betancourt , MD, MPH (he/him/his),  is the newly appointed President of the Commonwealth Fund, becoming one of the first Latino heads of a national health care foundation. He previously served as Senior Vice President, Equity and Community Health at Massachusetts General Hospital (MGH). He was the founder of the Disparities Solutions Center (DSC) at MGH, Faculty at the Mongan Institute, an Associate Professor of Medicine at Harvard Medical School and he continues as a practicing Internal Medicine physician. He is the current chair of the Diversity, Equity and Inclusion Committee of the Massachusetts Health and Hospital Association and sits in its Board of Trustees. He was inaugural incumbent of the Sumner M. Redstone Endowed Chair in Health Equity. Dr. Betancourt is a nationally and internationally recognized expert in health policy, health care disparities, diversity, and cross-cultural medicine.

Aswita Tan-McGrory , MBA, MSPH (she/her/hers) is the Director of the Disparities Solutions Center and the Director of Equity in Care Implementation at Massachusetts General Hospital. At the Disparities Solutions Center she leads the mission to address racial and ethnic disparities in health care and oversees the Disparities Leadership Program. As Director of Equity in Care Implementation she provides leadership for assuring equity in access to, and delivery of clinical care, specifically related to the “Doorstep to Bedside” approach of assessing the care delivery continuum at Massachusetts General Hospital. Ms. Tan-McGrory is a subject matter expert and public speaker, and travels across the country to speak to organizations about how race, ethnicity, and language impact the quality of care.

Real World Case Studies

Affiliations are listed for identification purposes only.

Mitchell Kellaway

Mitchell Kellaway is the Program Manager for Data Accuracy within the Health Equity team of the Mass General Brigham (MGB) Office of the Chief Medical Officer. His work will help illuminate best practices for measuring, monitoring, and reporting on race, ethnicity, and language preferences (REaL) data.

Alvin Powell, MD

Dr. Alvin Powell is the Vice President of Clinical Care, Health Equity at Cone Health in North Carolina. His case study will help you understand how structural racism and discrimination (SRD) has shaped the health care system and what organizations can do to acknowledge past harms.

Altaf Saadi, MD

Dr. Altaf Saadi is  the Associate Director at the Mass General Asylum Clinic and Principal Investigator for the Neurodisparities and Health Justice Lab at MGH. She will help you look ahead to emerging topics in health care disparity and prepare your organization to better serve immigrant populations.

Available Discounts and Benefits for Groups and Individuals

Experience Harvard Online by utilizing our wide variety of discount programs for individuals and groups. 

Past participant discounts.

Learners who have enrolled in at least one qualifying Harvard Online program hosted on the HBS Online platform are eligible to receive a 30% discount on this course, regardless of completion or certificate status in the first purchased program. Past Participant Discounts are automatically applied to the Program Fee upon time of payment.  Learn more here .

Learners who have earned a verified certificate for a HarvardX course hosted on the  edX platform  are eligible to receive a 30% discount on this course using a discount code. Discounts are not available after you've submitted payment, so if you think you are eligible for a discount on a registration, please check your email for a code or contact us .

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Who Will Benefit

Health Care Executives

High-level administrative leaders who will benefit from better understanding the disparities and gaps in health care delivery within their organizations, and how to create a strategic solution to deliver more equitable care.

Equity Officers and Administrative Leaders

Officers and leaders who want to create, fund, and support diversity, equity, and inclusion policies and initiatives in their organizations.

Rising Health Care Professionals

Focused on the next generation of health care professionals who will benefit from starting their career with an eye toward equitable and inclusive health care.

Learner Experience

“I think this course should be a requirement for all people who work in the health care industry, from environmental service folks to CEOs. This information is imperative to break down the boundaries of disparity that currently exist. The course uses evidence-based approaches to better understand how our system currently operates. Using such data, as well as testimonials from people working to create change, we can develop a better appreciation of how to make a difference.”

Rae Nathanson Occupational Therapist, New York Presbyterian Hospital

The majority of Reducing Racial Disparities in Health Care learners who participated in our post-course survey report: 

• They can immediately apply their learnings to upcoming projects or projects that they are currently working on.
• They are likely to recommend this course to a colleague or friend.   

“This is an eye opening essential learning for all people working in health care. It is essential to understand what lies beneath the surface of our current systems and how they are stacked against certain populations.”

Christy Director of Health Equity

“This course opened my eyes to issues I had not thought about. I have an awareness of racial issues but have not experienced the challenges faced by many people in health care. The course made me think about these challenges, and in particular, how they apply in my organization. It also made me aware of the growing challenges in the industry.”

Course Participant

Syllabus and Upcoming Calendars

Reducing Racial Disparities in Health Care is a health equity course introduces strategies that advance policy and practice to eliminate racial and ethnic disparities in health care. The course begins with understanding our history (Module 1), followed by learning about the foundations of this type of work (Modules 2 through 4), and ending with an examination of emerging topics (Module 5).

Online Course requirements: There are no prerequisites needed to take this online course. In order to earn a Certificate of Completion from Harvard Online, participants must thoughtfully complete all 5 modules, including satisfactory completion of the associated quizzes, by stated deadlines.

Download Full Syllabus

Download July 2024 Calendar

Download October 2024 Calendar

• Understand how structural racism and discrimination (SRD) has intentionally shaped the U.S. health care system.
• Identify how Social Determinants of Health (SDOH) explain current disparities in health care.
• Perform a 5 Whys Analysis.
• Describe how SDOH and SRD impact disparities in your field.
• Create a plan to listen to the communities your organization serves.
• Understand how Nemours Children’s Hospital Delaware , Tufts Health Plan , and Mass General Brigham (MGB) applied the 8-Step Kotter Model .
• Learn how to use the Kotter Model for leading organizational change.
• Perform an organizational assessment using the Kotter Model.
• Use your assessment to create an action plan that will initiate and sustain change.
• Analyze MGB’s best practices and guidelines for implementing standardized data collection.
• Recognize the importance of gathering race, ethnicity, and language preference (REaL) data.
• Understand minimum standards for the collection of REaL data.
• Learn the inherent problems of collecting REaL data and devise solutions for addressing these challenges.
•  Develop a plan for REaL data collection using the Plan-Do- Study-Act (PDSA) cycle.
• Create a process map to understand your organization’s current data collection process.
• Recognize the importance of measuring and monitoring data.
• Assess what tools are needed to measure, monitor, and report on your data.
• Understand how data can inform action.
• Foresee challenges to monitoring disparities and prepare solutions to address these challenges.
• Identify disparities in your organization.
• Develop steps to address the identified disparities.
• Acknowledge the importance of examining immigrant health disparities as part of the dialogue on eliminating disparities in health care.
• Understand a framework for improving health care for immigrant populations.
• Use the toolkit developed with Massachusetts General Hospital faculty to welcome and protect immigrants in health care settings.
• Explore the possibilities of virtual care.
• Consider health care pathways for patients with Limited English Proficiency (LEP).
• Formulate steps to address access to virtual care for LEP patients at your organization.

Earn Your Certificate

Enroll today in Harvard Online's Reducing Racial Disparities in Health Care course.

Still Have Questions?

Are there discounts available? What are the learning requirements? How do I list my certificate on my resume? Learn the answers to these and more in our FAQs.

Explore and connect with articles, webinars, and more.

Addressing Racial Disparities in Health Care

A discussion with health care leaders, moderated by Aswita Tan-McGrory, Director of the Disparities Solutions Center at Massachusetts General Hospital.

Aswita Tan-McGrory Examines Why Disparities Exist in Health Care Systems

While quality and access to health care in the U.S. has been improving in recent years, there’s still significant work to do. Aswita Tan-McGrory is one of the leaders at the helm of this transformative work.

Best Continuing Education Courses for Health Care Professionals

In order to help you take the next step in your professional development, we have compiled a list of our top professional development courses for health care professionals.

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Digital health.

Digital technologies and big data offer tremendous opportunities to improve health care.

Health Care Strategy

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Health Care Economics

Taught by Harvard Medical School faculty, this course provides insights into the interactions between industries in the US health care sector and teaches what economic forces are shaping health care.

Trine team advances to Bank Case Study Competition Finals

June 06, 2024

WASHINGTON, D.C. – A Trine University team was one of five advancing to the finals this week in the 2024 CSBS Community Bank Case Study Competition, emerging from a second round of 11 teams.

The Trine team is comprised of Katie Haase, a management major from Napoleon, Ohio; Evan Selby, a sport management major from Granger, Indiana; Jackson Clark, an accounting major from Fort Mill, South Carolina; and Beau Binnie, a finance major from Stouffville, Ontario, Canada.

“Katie, Evan, Beau and Jackson are great students. We’re all very proud of the success they have enjoyed and excited that they have advanced to the finals,” said Linda Conley, faculty advisor. “This is the second year in a row a Trine team has advanced to the top five in this competition, thanks to the dedication and talent of our students and the support of our sponsor. We especially want to thank our sponsor, Joe Urbanski, president of Farmers State Bank, for all his assistance.”

This is the tenth year of the competition, which is open to undergraduate students in all fields of study as an opportunity to gain valuable first-hand knowledge of the banking industry.

This year, the teams partnered with local community banks to determine lessons learned from the Silicon Valley Bank, Signature Bank and First Republic Bank closures, identify the banks’ expectations for regulatory and supervisory changes, and evaluate how the banks are using social media.

Trine’s team partnered with Farmers State Bank, headquartered in LaGrange, Indiana.

A total of 27 student teams representing 21 colleges and universities entered the competition this year. In addition to Trine, the finalists were Commonwealth University of Pennsylvania, Southeastern Louisiana University, The University of Illinois-Springfield and University of Southern Mississippi.

The top three teams will be announced on June 25.

Each student member and faculty advisor of the first-place winning team will receive a $1,000 scholarship and present their findings at the Community Banking Research Conference in St. Louis in early October. Their work will be published in the annual CSBS Journal of Community Bank Case Studies. The second and third ranked teams also will receive scholarships and have their works published in the journal. 

To learn more, visit www.csbs.org/bankcasestudy .

Top:   A Trine University team made up of, from left, Katie Haase, a management major from Napoleon, Ohio; Evan Selby, a sport management major from Granger, Indiana; Jackson Clark, an accounting major from Fort Mill, South Carolina; and Beau Binnie, a finance major from Stouffville, Ontario, Canada, has advanced to the final round of the 2024 CSBS Community Bank Case Study Competition.

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Cutting edge: Al Lemke has led technological change for more than 60 years

To say Al Lemke, a 1960 mechanical engineering graduate of then Tri-State University, had a different path to success would be an understatement.

Ready for It? Taylor Swift tribute Burning Red coming to Trine

Taylor Swift fans can join in on the fun while enjoying hits from every area of her music as Burning Red: A Tribute to Taylor Swift takes the stage at Trine University’s T. Furth Center for Performing Arts on Aug.23.

Trine earns national accreditation for dual enrollment programs

The Accreditation Commission of the National Alliance of Concurrent Enrollment Partnerships (NACEP) announced June 4 that it has granted initial accreditation to Trine University’s dual enrollment program.

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McDonald's loses Big Mac trademark case

The court ultimately found the evidence was not sufficient to prove McDonald's had used the contested trademark enough in relation to poultry products.

Wednesday 5 June 2024 19:17, UK

McDonald's has lost the EU trademark for use of the term "Big Mac" in relation to chicken sandwiches.

The European Court of Justice (ECJ) upheld a complaint against the US fast food giant from Irish rival Supermac's.

In 2017 Supermac's attempted to revoke McDonald's use of the term Big Mac, which the company had registered in 1996 for meat, fish and chicken sandwiches and a range of services at restaurants, including takeaway food and drive-through facilities.

Generally the rights of a holder to an EU Trademark are revoked on an application to the European Union Intellectual Property Office (EUIPO) if it has not been put to genuine use within a five-year period.

EUIPO dismissed Supermac's application and confirmed McDonald's use of the term for meat and chicken sandwiches, prompting the Irish company to challenge the decision.

Supermac's argued at the ECJ that McDonald's had insufficiently used the contested trademark in relation to "chicken sandwiches".

It added that the US food giant's evidence on the matter was essentially limited to the marketing of "meat sandwiches".

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McDonald's and the EUIPO put forward examples of advertisements and displayboards relating to "Grand Big Mac Chickens".

But the court ultimately found the evidence was not sufficient to prove McDonald's had used the contested trademark enough in relation to poultry products.

"McDonald's loses the EU trade mark Big Mac in respect of poultry products," judges ruled.

"McDonald's has not proved genuine use within a continuous period of five years in the European Union in connection with certain goods and services."

Keep up with all the latest news from the UK and around the world by following Sky News

In addition, the court considered whether McDonald's had the right to Big Mac as a protected trademark in relation to branding restaurant services, including takeaway food and drive-through facilities.

The ECJ upheld Supermac's complaint on this matter and overturned McDonald's protection of the phrase for such purposes.

Each party was ordered to bear its own costs.

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Supermac's founder Pat McDonagh told Ireland's Newstalk Radio the decision was "a big win for anyone with the surname Mac".

"It does mean we can expand elsewhere with Supermac's across the EU, so that is a big win for us today," he said.

McDonald's was unfazed by the ruling, which can be appealed to the ECJ but only on points of law.

"The decision by the EU General Court does not affect our right to use the 'Big Mac' trademark," the company said in a press statement. "Our iconic Big Mac is loved by customers all across Europe, and we're excited to continue to proudly serve local communities, as we have done for decades."

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