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What support can I offer my students around analyzing cases and preparing for discussion?

Case discussions can be a big departure from the norm for students who are used to lecture-based classes. The Case Analysis Coach is an interactive tutorial on reading and analyzing a case study. The Case Study Handbook covers key skills students need to read, understand, discuss and write about cases. The Case Study Handbook is also available as individual chapters to help your students focus on specific skills.

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After 35 years as an academic, I have come to the conclusion that there is a magic in the way Harvard cases are written. Cases go from specific to general, to show students that business situations are amenable to hard headed analysis that then generalize to larger theoretical insights. The students love it! Akshay Rao Professor, General Mills Chair in Marketing at the University of Minnesota

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Business Management Case Study: A Complete Breakdown

Gain a comprehensive understanding of the "Business Management Case Study" as we break down the concept from start to finish. Discover the incredible journeys of companies like Apple Inc., Tesla and Netflix as they navigate innovation, global expansion, and transformation. This detailed analysis will provide insights into the dynamic world of business management.

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Case studies play a pivotal role in understanding real-world challenges, strategies, and outcomes in the ever-evolving field of Business Management. This blog dives into the intricacies of a compelling Business Management Case Study, dissecting its components to extract valuable insights for aspiring managers, entrepreneurs, and students alike. Learn the study behind some of the most significant Business Management Case Studies & how an online business degree can help you learn more in this article. 

Table of Contents

1) What is Business Management? 

2) Case Studies in Business Management 

    a) Apple Inc. Innovation 

    b) Tesla’s EV revolution 

    c) Amazon retailer to e-commerce giant 

    d) McDonald’s global expansion 

    e) Netflix’s transformation 

3) Conclusion 

What is Business Management?  

Business Management refers to the set of activities, strategies, and practices employed to oversee and coordinate an organisation's operations, resources, and personnel to achieve specific goals and objectives. It encompasses a wide range of responsibilities to ensure an organisation's efficient and effective functioning across various functional areas. 

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Case Studies in Business Management  

Here are some of the notable case studies in the field of Business Management that have garnered attention due to their complexity, innovative strategies, and significant impact on their respective industries:  

Apple Inc. innovation  

a) Background: Apple Inc. is a global technology giant noted for its innovative products and design-driven approach. In the early 2000s, Apple faced intense competition and declining market share. The company needed to reinvent itself to remain relevant and competitive. 

b) Problem statement: Apple's challenge was revitalising its product line and regaining market leadership while navigating a rapidly changing technological world. 

c) Analysis of the situation: The Case Study dives into Apple's design thinking and customer-centric innovation to develop products that seamlessly blend form and function. The company's focus on user experience, ecosystem integration, and attention to detail set it apart from its competitors. 

d) Proposed solutions: Apple's strategy involved launching breakthrough products like the iPod, iPhone, and iPad that redefined their respective markets. The company also invested heavily in creating a robust ecosystem through iTunes and the App Store. 

e) Chosen strategy: Apple's commitment to user-centred design and innovation became the cornerstone of its success. The strategy encompassed cutting-edge technology, minimalist design, and exceptional user experience. 

f) Implementation process: Apple's implementation involved rigorous research and development, collaboration among various teams, and meticulous attention to detail. The company also established a loyal customer base through iconic product launches and marketing campaigns. 

g) Results and outcomes: Apple's strategy paid off immensely, leading to a resurgence in its market share, revenue, and brand value. The company's products became cultural touchstones, and its ecosystem approach set new standards for the technology industry. 

Tesla’s EV revolution  

a) Background: Tesla, led by Elon Musk, aimed to disrupt the traditional automotive industry by introducing electric vehicles (EVs) that combined sustainability, performance, and cutting-edge technology. 

b) Problem statement: Tesla faced challenges related to the production, scalability, and market acceptance of electric vehicles in an industry dominated by internal combustion engine vehicles. 

c) Analysis of the situation: This Case Study examines Tesla's unique approach, which combines innovation in electric powertrains, battery technology, and software. The company also adopted a direct-to-consumer sales model, bypassing traditional dealership networks. 

d) Proposed solutions: Tesla's solutions included building a network of Supercharger stations, developing advanced autonomous driving technology, and leveraging over-the-air software updates to improve vehicle performance and features. 

e) Chosen strategy: Tesla focused on high-quality engineering, creating a luxury brand image for EVs, and promoting a community of passionate supporters. The company also bet on long-term sustainability and energy innovation beyond just manufacturing cars. 

f) Implementation process: Tesla faced production challenges, supply chain issues, and scepticism from traditional automakers. The company's determination to continuously refine its vehicles and technology resulted in incremental improvements and increased consumer interest. 

g) Results and outcomes: Tesla's innovative approach catapulted it into the forefront of the EV market. The Model S, Model 3, Model X, and Model Y gained popularity for their performance, range, and technology. Tesla's market capitalisation surged, and the company played a significant part in changing the perception of electric vehicles. 

Amazon retailer to e-commerce giant  

a) Background: Amazon started as an online bookstore in the 1990s and quickly expanded its offerings to become the world's largest online retailer. However, its journey was riddled with challenges and risks. 

b) Problem statement: Amazon faced difficulties in achieving profitability due to its aggressive expansion, heavy investments, and price competition. The company needed to find a way to sustain its growth and solidify its position in the e-commerce market. 

c) Analysis of the situation: This Case Study explores Amazon's unique business model, which prioritises customer satisfaction, convenience, and diversification. The company continuously experimented with new ideas, services, and technologies. 

d) Proposed solutions: Amazon's solutions included the introduction of Amazon Prime, the Kindle e-reader, and the development of its third-party seller marketplace. These initiatives aimed to enhance customer loyalty, expand product offerings, and increase revenue streams. 

e) Chosen strategy: Amazon's strategy revolved around long-term thinking, customer obsession, and a willingness to invest heavily in innovation and infrastructure, even at the expense of short-term profits. 

f) Implementation process: Amazon's implementation involved building a vast network of fulfilment centres, investing in advanced technology for logistics and supply chain management, and expanding its services beyond e-commerce into cloud computing (Amazon Web Services) and entertainment (Amazon Prime Video). 

g) Results and outcomes: Amazon's strategy paid off as it transformed from an online bookstore to an e-commerce behemoth. The company not only achieved profitability but also diversified into various sectors, making Jeff Bezos the richest person in the world for a time. 

McDonald’s global expansion  

a) Background: McDonald's is one of the world's largest and most recognisable fast-food chains. The Case Study focuses on the company's global expansion strategy and challenges in adapting to diverse cultural preferences and market conditions. 

b) Problem statement: McDonald's challenge was maintaining its brand identity while tailoring its menu offerings and marketing strategies to suit different countries' preferences and cultural norms. 

c) Analysis: The Case Study analyses McDonald's localisation efforts, menu adaptations, and marketing campaigns in different countries. It explores how the company balances standardisation with customisation to appeal to local tastes. 

d) Solutions and outcomes: McDonald's successfully combines global branding with localized strategies, resulting in sustained growth and customer loyalty in various markets. The Case Study demonstrates the importance of understanding cultural nuances in international business. 

Netflix’s evolution  

a) Background: Netflix started as a DVD rental-by-mail service and became a leading global streaming platform. The Case Study explores Netflix's strategic evolution, content production, and influence on the entertainment industry. 

b) Problem statement: Netflix's challenge was transitioning from a traditional DVD rental business to a digital streaming service while competing with established cable networks and other streaming platforms. 

c) Analysis: The Case Study analyses Netflix's shift to online streaming, its investment in original content production, and its use of data analytics to personalise user experiences and content recommendations. 

d) Solutions and outcomes: Netflix's strategic pivot and focus on content quality and user experience contributed to its dominance in the streaming market. The Case Study illustrates how embracing digital disruption and customer-centric strategies can drive success.  

Conclusion  

These case studies offer valuable insights into different facets of Business Management, including innovation, strategic decision-making, customer-centric approaches, and market disruption. Analysing these cases provides aspiring managers and entrepreneurs with real-world examples of how effective strategies, risk-taking, and adaptability can lead to remarkable success in the dynamic business world. 

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What is the Case Study Method?

Overview Dropdown up

Overview dropdown down, celebrating 100 years of the case method at hbs.

The 2021-2022 academic year marks the 100-year anniversary of the introduction of the case method at Harvard Business School. Today, the HBS case method is employed in the HBS MBA program, in Executive Education programs, and in dozens of other business schools around the world. As Dean Srikant Datar's says, the case method has withstood the test of time.

Case Discussion Preparation Details Expand All Collapse All

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How Cases Unfold In the Classroom

How cases unfold in the classroom dropdown up, how cases unfold in the classroom dropdown down, preparation guidelines expand all collapse all, read the professor's assignment or discussion questions read the professor's assignment or discussion questions dropdown down, read the first few paragraphs and then skim the case read the first few paragraphs and then skim the case dropdown down, reread the case, underline text, and make margin notes reread the case, underline text, and make margin notes dropdown down, note the key problems on a pad of paper and go through the case again note the key problems on a pad of paper and go through the case again dropdown down, how to prepare for case discussions dropdown up, how to prepare for case discussions dropdown down, read the professor's assignment or discussion questions, read the first few paragraphs and then skim the case, reread the case, underline text, and make margin notes, note the key problems on a pad of paper and go through the case again, case study best practices expand all collapse all, prepare prepare dropdown down, discuss discuss dropdown down, participate participate dropdown down, relate relate dropdown down, apply apply dropdown down, note note dropdown down, understand understand dropdown down, case study best practices dropdown up, case study best practices dropdown down, participate, what can i expect on the first day dropdown down.

Most programs begin with registration, followed by an opening session and a dinner. If your travel plans necessitate late arrival, please be sure to notify us so that alternate registration arrangements can be made for you. Please note the following about registration:

HBS campus programs – Registration takes place in the Chao Center.

India programs – Registration takes place outside the classroom.

Other off-campus programs – Registration takes place in the designated facility.

What happens in class if nobody talks? Dropdown down

Professors are here to push everyone to learn, but not to embarrass anyone. If the class is quiet, they'll often ask a participant with experience in the industry in which the case is set to speak first. This is done well in advance so that person can come to class prepared to share. Trust the process. The more open you are, the more willing you’ll be to engage, and the more alive the classroom will become.

Does everyone take part in "role-playing"? Dropdown down

Professors often encourage participants to take opposing sides and then debate the issues, often taking the perspective of the case protagonists or key decision makers in the case.

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This listing contains abstracts and ordering information for case studies written and published by faculty at Stanford GSB.

Publicly available cases in this collection are distributed by Harvard Business Publishing and The Case Centre .

Stanford case studies with diverse protagonists, along with case studies that build “equity fluency” by focusing on DEI-related issues and opportunities are listed in the Case Compendium developed by the Center for Equity, Gender and Leadership at the Berkeley Haas School of Business.

Financial Metrics at DelishGo

DelishGo, a Los Angeles-based unicorn founded in 2019, has experienced rapid growth and expansion, raising $150 million in a 2023 funding round, resulting in a $1 billion post-money valuation. The company operates a multi-sided online marketplace for…

Uber in 2024: From Industry Disruption to Creating Value For All Stakeholders

Dara Khosrowshahi became the CEO of Uber in August 2017, following internal turbulence and serious headwinds related to the company’s governance and reputation. Five short years later, Uber was clearly back on course, building on the success of its…

CEO Crisis in Napa: Laila Tarraf

Intersections in paradise: economics and sustainability in palau, 2024, udemy: the founding story, adobe in 2023: transforming marketing through digital experience.

Adobe, founded in 1982, set out to develop software that would enable high-fidelity digital printing and publishing. A decade later, Adobe PDF quickly became the industry standard for preserving and sharing digital document formatting, fonts, images, and…

GoodLeap, spearheaded by Hayes Barnard, emerges as a pioneering financing platform offering comprehensive solutions for sustainable living, including solar loans, home purchasing, refinancing, and improvement loans. Barnard, with a robust background at…

Seconds to Save Lives with Viz.ai

Ajaib: building a high-growth southeast asian fintech venture, eyes on the prize: eyewa’s mena journey, hijra: building an islamic challenger bank.

Dima Djani founded Hijra in late 2018 to provide digitally-enabled financial services to businesses and consumers who followed Islamic finance principles. Islamic finance prohibited the use of usury (interest), mandated that all transactions been linked…

Polpharma Group: Transformation Through Innovation

When Markus Sieger was appointed CEO of Polpharma Group in 2016, he found himself at the helm of a company that would be deemed successful by virtually any metric. Polpharma Group included Poland’s leading pharmaceutical company and leading drug…

Stanford Health Care

• Dean Jonathan Levin

This Managing Growing Enterprises (MGE) case presents a multifaceted examination of leadership challenges in the academic sector, encompassing issues of faculty negotiation, student-faculty relations, crisis management, and institutional response to…

ClearMetal, a supply chain software-as-a-service startup, exemplifies the challenges of innovating in the global container shipping industry. Under CEO Adam Compain, the company developed a solution to reduce the costly repositioning of empty shipping…

Board Dynamics at Defy, Inc.: When is the Right Time to Raise the Next Round?

Defy, Inc. developed individual safety software solutions for highly automated aircraft operation through its FlySafe modular platform. Defy’s cofounders saw great potential in flying drones to solve the last-mile problem in deliveries. In addition to…

Founders Fund: Every Moment Happens Once

Victoria athletics: financial modeling.

How does the concept for an innovative new product move beyond the planning stage—and how does the entrepreneur make a compelling case to investors that this new business will get off the ground? The case study details the planning and preparation prior…

Nuveen and Ecozen Solutions: Valuing a Private Equity Impact Investment

In December 2021, Rekha Unnithan, CFA, received a cold outreach from Devendra Gupta, co-founder and CEO of Ecozen Solutions (“Ecozen”), an agriculture-focused cleantech business based in Pune, a major technology and manufacturing hub in India. Founded in…

APA Technologies

APA Technologies, a startup in the trucking industry, faced a significant challenge with its innovative product, the Tyro - an automatic tire inflation device. Founders Brad Miller and Jeffrey Howell, Stanford mechanical engineering students, developed…

APA Technologies (A): Just When We Were Hitting Our Stride

Apa technologies (b): no good deed goes unpunished, apa technologies (c): a potential partnership, apa technologies (d): reveal.

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Case Studies in Business, Management, and Organizations

Case studies - full text as part of library subscription.

• Sage Business Cases This link opens in a new window SAGE Business Cases is a digital collection of business cases tailored to library needs – providing faculty, students and researchers with unlimited access to more than 4,850 authoritative cases from over 120 countries. SAGE curates interdisciplinary cases on in-demand subjects such as entrepreneurship, accounting, healthcare management, leadership, social enterprise, and more. Publishing partners include Yale University, Kellogg School of Management, Society of Human Resource Management, and more. For Instructors: additional teaching note material is available; please contact the library for more information on how to access this content.
• HS Talks Business & Management Collection This link opens in a new window Specially commissioned talks from leading experts in industry, commerce, the professions and academia. The collection also includes 20 peer reviewed vocational journals.

Case Studies - summary collections available at low/no cost

• Business Source Premier --Abstracts for Harvard Business School Case Studies from 1942 to the present are available as part of Business Source Premier. Full text of the case is not available.
• Harvard Business School Case Studies The case method forms the basis of learning at Harvard Business School. It is a method designed to provide an "immersion" experience, challenging students by bringing them as close as possible to the business situations of the real world. Harvard Business School Publishing makes these cases and related materials available to improve and enhance business education around the world. They are available to purchase online for around $7.00.
• Case Depositories Page at GlobalEdge This section of the GlobalEdge database provides information about publishers or depositories of cases. Some sites list cases by that institution. Other sites act as clearinghouses and feature cases from a variety of sources.
• LearningEdge The case studies available on LearningEdge are teaching case studies, narratives that facilitate class discussion about a particular business or management issue.
• Darden Case Collection The Darden case collection provides numerous business and management case studies.
• European Case Clearing House The Clearing House distributes the European Collection from the Babson College Office including case collections of IMD, INSEAD, IESE, London Business School, Cranfield School of Management, Babson College and cases from independent authors. Cases cost about $3.50.
• Kellogg School of Management Case Study Abstracts The Kellogg School of Management is making available to academic practitioners and corporate trainers selected cases and teaching materials, developed by Kellogg faculty and taught in the Kellogg classroom. Information on how to order the case studies is included on the web site.
• Stanford Graduate School of Business Case Studies Abstracts This database contains abstracts and ordering information for case studies written and published by the Stanford Graduate School of Business. You may search by authors name, title, keyword, etc. Most cases in this collection are distributed by Harvard Business School Publishing and you will find a link to the HBSP site to place your order. Contact them for availability of other cases.
• Case Research Journal Available in Print: Case research journal. Published: [United States] : The North American Case Research Association (NACRA), 1980--present. Availability: TC Wilson Periodicals --Basement The Index to the cases in the print journal is available at the link shown above. This site from the North American Case Research Association also shows how to purchase the cases available in the journal.
• NASPAA Publicases Publicases is an online repository and marketplace developed by NASPAA (Network of Schools of Public Policy, Affairs, and Administration) as platform connecting students and faculty in public affairs schools around the world with simulations, case studies, data, and other experiential learning opportunities. Currently, case content is developed by the Evans School and the Humphrey School and is available without charge to member schools.

Writing Case Studies - teaching and research

Find Case Studies in Books by using  MNCAT :

• Search for a subject term, such as marketing, and add the phrase: case studies. See below for examples:
• Books on the case method: Search our  MNCAT  catalog using the subject term:  Case method.

Case Studies in Business Administration

• © 1972
• C. S. Deverell

You can also search for this author in PubMed   Google Scholar

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Table of contents (6 chapters)

Front matter, buying and stock control procedures in an engineering company, training, supervisory structure and communication networks in a servicing industry, the northern systems co. ltd: a case study in the introduction of job evaluation.

• C. G. Charron

Jacobs Print Ltd: A Case Study Concerning the Organisation of an Accounts Department

• J. B. Boughton

Planning with Networks: A Case Study in Project Management

• A. W. Ingram

The Day to Day Problems of a Technical Representative in the Paint Industry

• B. J. A. Pitt

Back Matter

• administration
• Business Administration
• Case Studies

Bibliographic Information

Book Title : Case Studies in Business Administration

Authors : C. S. Deverell

DOI : https://doi.org/10.1007/978-1-349-01533-7

Publisher : Palgrave Macmillan London

eBook Packages : Palgrave Business & Management Collection , Business and Management (R0)

Copyright Information : Palgrave Macmillan, a division of Macmillan Publishers Limited 1972

eBook ISBN : 978-1-349-01533-7 Published: 18 June 1972

Edition Number : 1

Number of Pages : I, 99

Topics : Management

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Free or Open Case Study Resources

• Arthur Andersen Case Studies in Business Ethics During the period 1987-94 Arthur Andersen funded a joint project with 525 universities to raise awareness of ethical issues in business. This collection of 90 case studies is one product of that effort.
• Business Case Studies Browse over 600 business cases by category or by company.
• The Case Centre Requires free registration. Provides free and paid cases. The Case Centre’s commitment to promoting the case method and supporting case teachers, we offer a growing range of free cases produced by a number of prominent schools and organisations across the globe.
• Diversity, Inclusion and Equity Cases for Grant makers Nonprofit/grant focused case studies. The case studies and guides draw from four real-life scenarios to help grantmakers and grantees become more adept in establishing processes and policies in their own work.
• MIT Management Case Studies Part of the Teaching Resources Library at MIT. "The teaching business case studies available here are narratives that facilitate class discussion about a particular business or management issue." Management Simulations are also available.
• MRN Case & Teaching Series
• Society of Human Resources Management The following case studies are available for HR faculty and instructors to use in HR classrooms at universities, as expressed in the Terms of Use for Faculty. Teaching notes are often included with each.
• Ted Rogers Leadership Centre, Ryerson University: Case Study Collection The Ted Rogers Leadership Centre’s Case Collection, developed in collaboration with experienced teaching faculty, seasoned executives, and alumni, provides instructors with real-life decision-making scenarios to help hone students’ critical-thinking skills and their understanding of what good leaders do.
• UBC Case Studies Open cases created by faculty and students at the University of British Columbia.
• World Business Council for Sustainable Development Case Studies Search resources or limit to Content Type = Case Study
• Yale School of Management: Free Business Cases Free cases from Yale

Video Resources

• Kanopy Streaming Service This link opens in a new window Find and request video case studies on a variety of business topics.
• AVON - Academic Video Online This link opens in a new window Search for videos by subject, publisher, person, and content type (case study).
• IBM Virtual Event and Enterprise Video Case Studies

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Teaching Resources Library

Case studies.

The teaching business case studies available here are narratives that facilitate class discussion about a particular business or management issue. Teaching cases are meant to spur debate among students rather than promote a particular point of view or steer students in a specific direction.  Some of the case studies in this collection highlight the decision-making process in a business or management setting. Other cases are descriptive or demonstrative in nature, showcasing something that has happened or is happening in a particular business or management environment. Whether decision-based or demonstrative, case studies give students the chance to be in the shoes of a protagonist. With the help of context and detailed data, students can analyze what they would and would not do in a particular situation, why, and how.

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We currently have access to several business case study journals and they are listed below. Most of these journals are available online. To search for additional journals, please use the journal search feature of BU Libraries Search .

• Allied Academies International Conference. International Academy for Case Studies. Proceedings

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• Last Updated: Apr 25, 2024 10:02 AM
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Leadership →

• 01 May 2024
• What Do You Think?

Have You Had Enough?

James Heskett has been asking readers, “What do you think?” for 24 years on a wide variety of management topics. In this farewell column, Heskett reflects on the changing leadership landscape and thanks his readers for consistently weighing in over the years. Open for comment; 0 Comments.

• 26 Apr 2024

Deion Sanders' Prime Lessons for Leading a Team to Victory

The former star athlete known for flash uses unglamorous command-and-control methods to get results as a college football coach. Business leaders can learn 10 key lessons from the way 'Coach Prime' builds a culture of respect and discipline without micromanaging, says Hise Gibson.

• 26 Mar 2024
• Cold Call Podcast

How Do Great Leaders Overcome Adversity?

In the spring of 2021, Raymond Jefferson (MBA 2000) applied for a job in President Joseph Biden’s administration. Ten years earlier, false allegations were used to force him to resign from his prior US government position as assistant secretary of labor for veterans’ employment and training in the Department of Labor. Two employees had accused him of ethical violations in hiring and procurement decisions, including pressuring subordinates into extending contracts to his alleged personal associates. The Deputy Secretary of Labor gave Jefferson four hours to resign or be terminated. Jefferson filed a federal lawsuit against the US government to clear his name, which he pursued for eight years at the expense of his entire life savings. Why, after such a traumatic and debilitating experience, would Jefferson want to pursue a career in government again? Harvard Business School Senior Lecturer Anthony Mayo explores Jefferson’s personal and professional journey from upstate New York to West Point to the Obama administration, how he faced adversity at several junctures in his life, and how resilience and vulnerability shaped his leadership style in the case, "Raymond Jefferson: Trial by Fire."

• 24 Jan 2024

Why Boeing’s Problems with the 737 MAX Began More Than 25 Years Ago

Aggressive cost cutting and rocky leadership changes have eroded the culture at Boeing, a company once admired for its engineering rigor, says Bill George. What will it take to repair the reputational damage wrought by years of crises involving its 737 MAX?

• 02 Jan 2024

Do Boomerang CEOs Get a Bad Rap?

Several companies have brought back formerly successful CEOs in hopes of breathing new life into their organizations—with mixed results. But are we even measuring the boomerang CEOs' performance properly? asks James Heskett. Open for comment; 0 Comments.

• Research & Ideas

10 Trends to Watch in 2024

Employees may seek new approaches to balance, even as leaders consider whether to bring more teams back to offices or make hybrid work even more flexible. These are just a few trends that Harvard Business School faculty members will be following during a year when staffing, climate, and inclusion will likely remain top of mind.

• 12 Dec 2023

Can Sustainability Drive Innovation at Ferrari?

When Ferrari, the Italian luxury sports car manufacturer, committed to achieving carbon neutrality and to electrifying a large part of its car fleet, investors and employees applauded the new strategy. But among the company’s suppliers, the reaction was mixed. Many were nervous about how this shift would affect their bottom lines. Professor Raffaella Sadun and Ferrari CEO Benedetto Vigna discuss how Ferrari collaborated with suppliers to work toward achieving the company’s goal. They also explore how sustainability can be a catalyst for innovation in the case, “Ferrari: Shifting to Carbon Neutrality.” This episode was recorded live December 4, 2023 in front of a remote studio audience in the Live Online Classroom at Harvard Business School.

• 05 Dec 2023

Lessons in Decision-Making: Confident People Aren't Always Correct (Except When They Are)

A study of 70,000 decisions by Thomas Graeber and Benjamin Enke finds that self-assurance doesn't necessarily reflect skill. Shrewd decision-making often comes down to how well a person understands the limits of their knowledge. How can managers identify and elevate their best decision-makers?

• 21 Nov 2023

The Beauty Industry: Products for a Healthy Glow or a Compact for Harm?

Many cosmetics and skincare companies present an image of social consciousness and transformative potential, while profiting from insecurity and excluding broad swaths of people. Geoffrey Jones examines the unsightly reality of the beauty industry.

• 14 Nov 2023

Do We Underestimate the Importance of Generosity in Leadership?

Management experts applaud leaders who are, among other things, determined, humble, and frugal, but rarely consider whether they are generous. However, executives who share their time, talent, and ideas often give rise to legendary organizations. Does generosity merit further consideration? asks James Heskett. Open for comment; 0 Comments.

• 24 Oct 2023

From P.T. Barnum to Mary Kay: Lessons From 5 Leaders Who Changed the World

What do Steve Jobs and Sarah Breedlove have in common? Through a series of case studies, Robert Simons explores the unique qualities of visionary leaders and what today's managers can learn from their journeys.

• 06 Oct 2023

Yes, You Can Radically Change Your Organization in One Week

Skip the committees and the multi-year roadmap. With the right conditions, leaders can confront even complex organizational problems in one week. Frances Frei and Anne Morriss explain how in their book Move Fast and Fix Things.

• 26 Sep 2023

The PGA Tour and LIV Golf Merger: Competition vs. Cooperation

On June 9, 2022, the first LIV Golf event teed off outside of London. The new tour offered players larger prizes, more flexibility, and ambitions to attract new fans to the sport. Immediately following the official start of that tournament, the PGA Tour announced that all 17 PGA Tour players participating in the LIV Golf event were suspended and ineligible to compete in PGA Tour events. Tensions between the two golf entities continued to rise, as more players “defected” to LIV. Eventually LIV Golf filed an antitrust lawsuit accusing the PGA Tour of anticompetitive practices, and the Department of Justice launched an investigation. Then, in a dramatic turn of events, LIV Golf and the PGA Tour announced that they were merging. Harvard Business School assistant professor Alexander MacKay discusses the competitive, antitrust, and regulatory issues at stake and whether or not the PGA Tour took the right actions in response to LIV Golf’s entry in his case, “LIV Golf.”

• 01 Aug 2023

As Leaders, Why Do We Continue to Reward A, While Hoping for B?

Companies often encourage the bad behavior that executives publicly rebuke—usually in pursuit of short-term performance. What keeps leaders from truly aligning incentives and goals? asks James Heskett. Open for comment; 0 Comments.

• 05 Jul 2023

What Kind of Leader Are You? How Three Action Orientations Can Help You Meet the Moment

Executives who confront new challenges with old formulas often fail. The best leaders tailor their approach, recalibrating their "action orientation" to address the problem at hand, says Ryan Raffaelli. He details three action orientations and how leaders can harness them.

How Are Middle Managers Falling Down Most Often on Employee Inclusion?

Companies are struggling to retain employees from underrepresented groups, many of whom don't feel heard in the workplace. What do managers need to do to build truly inclusive teams? asks James Heskett. Open for comment; 0 Comments.

• 14 Jun 2023

Every Company Should Have These Leaders—or Develop Them if They Don't

Companies need T-shaped leaders, those who can share knowledge across the organization while focusing on their business units, but they should be a mix of visionaries and tacticians. Hise Gibson breaks down the nuances of each leader and how companies can cultivate this talent among their ranks.

Four Steps to Building the Psychological Safety That High-Performing Teams Need

Struggling to spark strategic risk-taking and creative thinking? In the post-pandemic workplace, teams need psychological safety more than ever, and a new analysis by Amy Edmondson highlights the best ways to nurture it.

• 31 May 2023

From Prison Cell to Nike’s C-Suite: The Journey of Larry Miller

VIDEO: Before leading one of the world’s largest brands, Nike executive Larry Miller served time in prison for murder. In this interview, Miller shares how education helped him escape a life of crime and why employers should give the formerly incarcerated a second chance. Inspired by a Harvard Business School case study.

• 23 May 2023

The Entrepreneurial Journey of China’s First Private Mental Health Hospital

The city of Wenzhou in southeastern China is home to the country’s largest privately owned mental health hospital group, the Wenzhou Kangning Hospital Co, Ltd. It’s an example of the extraordinary entrepreneurship happening in China’s healthcare space. But after its successful initial public offering (IPO), how will the hospital grow in the future? Harvard Professor of China Studies William C. Kirby highlights the challenges of China’s mental health sector and the means company founder Guan Weili employed to address them in his case, Wenzhou Kangning Hospital: Changing Mental Healthcare in China.

Business & Management

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A case study is an in-depth look or detailed examination of a particular event, scenario, or group. Case studies are extremely popular teaching tools in the field of management, as they help students apply course topics to real-world scenarios. Case studies come in a variety of formats (articles, book chapters, videos, etc.). Learn how to find case studies in the library collection below. 

Note:   We have several collections with case studies (as seen below), but they can still be hard to find. Many companies pay experts to write case studies and, in turn, want payment for the cases. 

Databases with Business Cases

To search for case studies in the below databases: 

• Go to the  Advanced Search  
• Enter your search term(s) 
• Scroll down to the  Document Type  box and select  Case Study 
• Click Search 

Articles analyzing industries, countries, economies, and markets

Articles covering accounting, tax, and related business standards

Articles from 1,400+ business, law, and I.T. journals plus 27,000+ videos from industry leaders

To find cases in our Harvard Business School collection, simply search on your topic (no need to select document type).

2,000+ Harvard Business School case studies and commentary, plus 76 Core Curriculum Readings covering topics in business and management

Case Studies in Book Chapters

Some of the best case studies can be found in books on leadership and management. The best way to search for books that have case studies is to combine your search term(s) with the keyword “case study” and filter to Content Type > Book Chapter (on left-hand side of the search results screen). 

Here is an example search: "case study" AND organizational culture  

Select CityU Journals with Business Cases

• Business Case Journal
• International Journal of Entrepreneurial Behavior and Research
• IUP Journal of Business Strategy
• Journal of Business Case Studies
• Journal of Business Ethics
• Journal of Case Studies
• Journal of Global Business Issues
• Journal of Information Technology Teaching Cases
• Journal of the International Academy of Case Studies
• South Asian Journal of Business and Management Cases
• Thunderbird International Business Review

Other Business Case Resources

Individual publishers.

• ABLConnect Case Studies
• MIT Sloan Teach Resource Library
• UMN Open Textbook Library
• World Bank Group Doing Business Cases Important note: The World Bank Group discontinued their Doing Business reports in 2020 to review their methodologies. Their new reporting service, Business Ready (B-READY), is projected to launch September, 25, 2024.. In the meantime, archived reports can still be located through the World Bank Group. (Last updated: 5/14/2024)

Search for Cases by Country in Google

• Find the domain code of the country you want to search using the  Internet Assigned Numbers Authority  (For example, the domain code for the United Kingdom is “.UK”) 
• Go to Google’s  Advanced Search  page 
• Enter your search words the in the top section titled  Find web pages with… 
• Near the bottom, enter domain code in the box labeled  Search within a site or domain 
• Click the  Advanced Search  button to see the results 

Example search by country domain code:  “aerospace case study”  in the United Kingdom 

• << Previous: Business and Management Research
• Next: Find a Company's Competitors >>
• Last Updated: May 15, 2024 10:22 AM

CityU Home - CityU Catalog

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Top 40 Most Popular Case Studies of 2020

A case study on the Marina Bay Sands in Singapore claimed the top spot in the annual review of case usage conducted by the Yale School of Management’s CRDT.

A case study on the Marina Bay Sands in Singapore claimed the top spot in the annual review of case usage conducted by the Yale School of Management’s Case Research and Development Team (SOM CRDT), dethroning "Coffee 2016", the top case in the last two annual surveys. Marina Bay Sands case examines the intersection of marketing, operations, and sustainability at the luxury resort.

Coffee 2016 fell to second place and a note on Search Fund Company Boards took the third spot. Cases on Shake Shack, Volkswagen, Cadbury, Netflix, Endesa, and the Mayo Clinic rounded out the top ten.

All of the top 40 cases are available for purchase from Yale Management Media .

The list had a particular international flavor this year with 19 of the cases featuring organizations located outside the United States. The top 40 featured 27 "raw" online cases and 13 "cooked" .pdf cases. The functional perspectives of the cases spanned the full range of interests at the Yale School of Management, from customers, the workforce, state & society to investors, entrepreneurship, and sourcing and managing funds.

Other year-end data for 2020 showed:

• Consumption of “raw'' online cases by numbers of users and countries remained steady in 2020 as compared to 2019, but over 50 more titles were viewed, a roughly 30 percent increase.
• Just under half of raw case users were from the U.S., up from a third the year before.
• Customers bought 197 titles, 70 more than in 2019.
• A third of the top 40 cases featured women in leadership positions.
• Interest in SOM case studies remained steady with almost 150K page views of the SOM CRDT case directory .
• Close to 80 percent of those who browsed the directory were from outside the U.S., a 20 percent increase over  2019.
• The top 40 cases were supervised by 22 different Yale SOM faculty members, several supervising two cases or more.

SOM CRDT compiled its third annual top 40 list by combining data from publishers, Google Analytics, direct sales, and other measures of interest and adoption.

The complete list of Top 40 cases studies for 2020:

Case Studies in Business and Management

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Case Studies in Business and Management is an international, peer-reviewed and open-access journal published by Macrothink Institute. It provides an academic platform for professionals and researchers to contribute innovative works in cases of business and management. The journal is only published online.

The scopes of the journal include corporate governance, human resource management, financial management, marketing management, strategic management, production management, operations management, entrepreneurship, e-business, service management and information technology management, etc.

The journal accepts article submissions  online  or by  e-mail . For any questions, please contact:  [email protected].

Paper Selection and Publication Process

a). Upon receipt of paper submission, the Editor sends an E-mail of confirmation to the corresponding author within 1-3 working days. If you fail to receive this confirmation, your submission/e-mail may be missed. Please contact the  Editor  in time for that.

b). Peer review. The review process may take 4-10 weeks.

c). Notification of the result of review by E-mail. d). The authors  revise paper  and  pay  article processing charge (200USD). e). E-journal in PDF is available on the journal’s webpage, free of charge for download. 

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Vol 10, No 1 (2023)

Table of contents.

Case Studies in Business and Management    ISSN 2333-3324    E-mail: [email protected]

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Online Data Collection for Enterprises

How Sterling Administration uses Jotform Enterprise and AI to ensure the safety of seniors

Alex Tellez of Sterling Administration , an independent administrator for health savings and similar accounts, uses Jotform Enterprise to provide a simple solution to a complex problem: providing healthcare to seniors.

According to the Centers for Disease Control (CDC), falls are one of the leading causes of injury-related deaths among adults ages 65 and up. When Tellez set out to create a system to help seniors prevent falls, he saw Jotform Enterprise as the tool he needed.

Tellez combined Jotform Enterprise with his years of experience designing artificial intelligence (AI) solutions for dating apps and CRM systems to develop a solution. “We’re a heavy AI shop,” says Tellez. “What we’re doing requires a lot of processing after data capture. Jotform Enterprise is an integral front-end tool for ingesting data.”

Using Jotform Enterprise, Tellez created a form that allows anyone to upload and submit a video of a person walking. Once submitted, the video is sent to Google Cloud using an API. From there, an AI tool Tellez created can measure and assess their gait and balance.

Our Jotform Enterprise form is three questions and a video [upload]. It takes under a minute to complete. If you can do something positive for people in less time than it takes to watch a commercial, that’s a good thing. Alex Tellez, Sterling Administration

“An eight-second video can contain as many as 300 unique frames,” says Tellez. “Each frame captures multiple points of interest that enable us to track how each point moves over time and how that contributes to the likelihood of a fall.”

Working with physicians and orthopedists, Tellez designed a system to intelligently measure key gait indicators (such as head-bobbing, posture, body angles, and body symmetry) and generate a unique report based on the values captured in each video.

“In 3–4 minutes, we can output an AI-generated report that includes that individual’s risk of falling, exercise recommendations, and diagnoses codes that care providers and physical therapists can use to inform treatment,” says Tellez.

“Our Jotform Enterprise form is three questions and a video [upload],” says Tellez. “It takes under a minute to complete. If you can do something positive for people in less time than it takes to watch a commercial, that’s a good thing.”

Streamlining the collection and flow of data

Sterling Administration is glad to say goodbye to the days of customers mailing in paper forms.

“With Jotform Enterprise, we can modernize old ways of doing business,” says Darren Lee, SMS solutions architect for Sterling Administration. “Instead of requiring paper forms, we can quickly morph online form templates into whatever we need by adapting the flow or adding hidden fields, which saves us, our users, and our end-clients a lot of time.”

A full gait analysis from an orthopedist can take 2–4 hours. Using Jotform Enterprise and our AI model, we can generate a similar report in 3.5 minutes. Alex Tellez, Sterling Administration

“We have several integrations with Jotform Enterprise that support both internal and end-client processes,” says Lee.

Simplifying reporting and reducing medical costs

Sterling Administration also uses Jotform Enterprise’s native reporting features to support internal processes and decision-making.

“When our CEO wanted to know about the types of devices our customers used to fill out our forms, we could easily pull that data from the Admin Console,” says Lee.

“A full gait analysis from an orthopedist can take 2–4 hours,” says Tellez. “Using Jotform Enterprise and our AI model, we can generate a similar report in 3.5 minutes.”

How Jotform Enterprise and AI are supporting the future of healthcare

The physicians, orthopedists, and medical directors Tellez works with all agree that AI is here to stay, and giving people the tools to self-diagnose and track their progress is the future of care.

“The question was,” says Tellez, “How can we make this a tool that will benefit people?”

Many seniors have limited mobility or access to transportation, making it difficult to access healthcare. Others are resistant to in-home care because they are wary of strangers.

“Using Jotform Enterprise and AI is a convenient way of delivering care,” says Tellez. “It’s not rocket science. We’re just trying to prevent people from falling.”

Even so, sometimes Tellez needs a helping hand. “I give the Jotform Enterprise support team high marks for resolution time,” he says. “Sometimes I work until 11 p.m., but no matter when I ask for help, I hear back quickly.”

Maintaining flexibility and security with HIPAA solutions

Sterling Administration uses two instances of Jotform Enterprise. One instance gives teams the flexibility to perform AI analysis and share data, while the other stores HIPAA forms and information with limited, traceable access.

“Meeting HIPAA compliance standards is critical for our industry,” says Lee. “Our Jotform Enterprise HIPAA instance prompts us to think about the safety precautions we need to take to protect our users’ data, so we maintain that level of security at all times.”

Jotform Enterprise even enables HIPAA controls at the form field level. “It’s very convenient,” Tellez says.

Jotform Enterprise does a really good job at data capture, or what I consider the front door for every operation,” says Tellez. “And frankly, 90 percent of the battle is getting someone to walk through your front door. Alex Tellez, Sterling Administration

Taking the next step with Jotform Enterprise

Looking ahead, Tellez plans to use Jotform Approvals to expand his solution.

“People want another page on our report saying what we think is appropriate, so they can request that item from their doctor, order it, and send the bill,” says Tellez.

If a senior doesn’t get a good gait score and is at high risk of falling, their physician may order durable medical equipment (DME), like a cane. Using Jotform Approvals, Tellez’s report could connect the recommended DME to an approval flow, enabling the patient to request DME from their physician, who could then approve the request, trigger an order, and bill the insurance.

“It would spare people navigating a complex system and reduce costs when the DME is doctor-prescribed,” he says.

How Jotform Enterprise opens doors for solution providers

Sterling Administration takes full advantage of the ability to customize its forms, whether it be working with designers to create a specific look or simply pasting in a logo.

“The white labeling features of Jotform Enterprise make it easy to create custom and co-branded forms for our clients,” says Lee. “Enabling that brand recognition ensures people aren’t alarmed when they go to fill out our forms.”

Tellez sees a tremendous future ahead as more people use no-code form-building, automation, and AI to build sophisticated yet simple systems that people value.

“Jotform Enterprise does a really good job at data capture, or what I consider the front door for every operation,” says Tellez. “And frankly, 90 percent of the battle is getting someone to walk through your front door.”

“There are so many creators who could use Jotform Enterprise as an easy front door,” he says. “And many will ask, ‘Now that I’ve gotten you to walk through that front door, what can I do that will be of value?’ That’s our future.”

Want to share what you’re creating with Jotform Enterprise? Fill out our case study request form .

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