best colors for presentation

By Matt Moran January 3, 2024

22 Best PowerPoint Color Schemes to Make Your Presentation Stand Out in 2024

There’s nothing worse than an amateur PowerPoint presentation. If you’re going into a business meeting or sales pitch, your presentation slides should look as professional as you do. That’s why choosing the right color scheme is so important.

In this post, we’ll be sharing a roundup of 22 of the best PowerPoint color schemes you can use to make your presentation look the part. 

All the color schemes on this list have been incorporated into templates created by professional designers, so they’re super-stylish and guaranteed to make your slides stand out.

Whether you’re an educator looking for a color scheme that will keep your students engaged, or a business professional who wants to make an impact in your next meeting, you’re sure to find something suitable below.

Tips for Choosing the Best PowerPoint Color Schemes

Before we jump into the roundup, let’s talk about how to choose the right color scheme for your needs. Here are a few things to bear in mind when you’re comparing your options.

1. Use High Contrast Colors

When it comes to color, contrast is the number one most important consideration. Text, icons, and other important graphics on your slides need to be highly readable, so you need to make sure to use high contrast colors for these elements. 

In other words, use a color with a significantly different tone/brightness from your background. Certain colors are inherently lighter/darker than others. For example, blue is much darker than yellow. As such, these colors tend to pair well together.

I’d also recommend never combining warm and cold colors, like bright red on bright blue or vice versa. This is because human eyes have trouble distinguishing interactions between the different wavelengths, which causes eye fatigue.

2. Consider Color Associations (Psychology)

People have certain subconscious associations with different colors. For example, people associate blue with trust, calmness, and reliability, which makes it a safe choice for business presentations. 

Green is associated with nature, peace, and organic products, which might make it a good choice if you’re working on a sales pitch for an eco-friendly product. 

Black evokes sophistication, seriousness, evil, and mystery, so it can work just as well for spooky Halloween lesson PowerPoints as for high-end fashion brand presentations.

Try to choose a color scheme that fits the kind of associations you want to make. If you’re working on a brand PowerPoint presentation, a safe bet is to stick with your brand colors.

3. Always Use Gradients

In nature, colors rarely appear in solid blocks – they transition gradually from one hue to the next and blend into each other.  

Because we’re used to seeing colors naturally act this way, you should try to do the same in your PowerPoint presentations by blending colors into each other using gradients. Blocks of solid color can look amateurish. 

The good news is that all the templates on this list are designed by professionals who understand this and therefore use natural color gradients to create a professional look.

4. Choose the Right Color Scheme for Your Screen Type

Finally, don’t forget to consider the screen you plan on showcasing your PowerPoint presentation on. Darker color schemes will look good on close-up screens like tablets and desktops. However, lighter colors work better for projections as they tend to be more readable. 

In particular, never use red text if you’re projecting your presentation onto an external screen, as if any kind of unwanted ambient light/glare hits the screen, the color will wash out. In fact, it’s best to avoid any brightly colored text if you’re using a projector.

22 Best PowerPoint Color Schemes

Alright, let’s jump into the list. Below, we’ve listed our top 22 favorite PowerPoint templates with awesome color schemes.

1. Shades of Grey and Yellow – Our Top Pick

If you’re looking for a darker color scheme to use for a business presentation, you can’t go wrong with the Hornette template. Darker shades of grey and black strike a serious tone that befits a corporate environment, which is offset by bold yellow highlights. 

We like how the high contrast between the darker shades and the bold yellow can be used to direct the readers’ gaze to the most important elements on the page and make key messages stand out. 

The template itself includes 50 slides, including a gallery and portfolio slide, and features creative layouts and useful graphics. All graphics can be resized and edited.

2. Teal and White

Teal is a color that blends blue’s dependability with green’s optimism and healing properties. The result is a calming, balanced color that’s packed with personality. 

This multipurpose PowerPoint template uses teal alongside plenty of whitespaces and is perfect for business and personal presentations. All elements are fully editable, and if teal and white isn’t your style, you can pick another of the 5 included premade color schemes included. 

3. Shades of Black

Dark themes are very on-trend right now. If you want to add a touch of sophistication to your presentation or strike a serious tone, you can’t go wrong with this Halbert PowerPoint template. 

The all-black color scheme looks slick and elegant, and the white text is highly readable. This template works best when you don’t have to worry about room lighting, and might be a good fit for fashion presentations.

4. Color Fun

If you want something a little more upbeat, try this Color Fun PowerPoint template. It uses a wide color palette, which can help provide enough variety to better organize the different sections and elements on your slides. 

It’s bright, upbeat, and sets a positive tone – without being too overwhelming. The designer has toned down the colors just enough that they’re not distracting and won’t cause eye fatigue.

5. Monochromatic Blue

This Tortoise PPT template uses a mix of light and darker blues to create a stylish, professional look. The download includes 150 slides in total, split into 5 colors (30 slides per variation). All graphics included are fully editable and resizable in PowerPoint. 

6. Minimalist Light Colors

Bold and bright colors can work well but sometimes, it’s best to keep things simple. This clean and modern PowerPoint presentation follows the principle of minimalism, with very light shades like beige and pale green. It comes in a 1920x1080p format and includes a bunch of awesome icons and graphic elements that are fully vector editable.

7. Orange Burst

Orange is the most vibrant color in the color spectrum. It’s full of energy and life, so it’s perfect when you want to really get your audience excited about the contents of your presentation. This PowerPoint template from aqrstudio uses orange gradients alongside circular icons and graphics.

8. Yellows and Whites

If you’re looking for a yellow template, check out Soaring by Jumsoft. It features an energetic, professional design and includes 20 master slides in the standard 4:3 side, as well as charts, diagrams, tables, and other awesome visual elements. You can choose the layout that’s most suitable for your content and customize more or less everything in MS PowerPoint.

Pastels are the color trend of the year. These lighter, softer shades of colors have been embraced by younger generations like Millennials and Gen Z and have rapidly become associated with self-care for their ‘calming effect’. If you want to incorporate them into your PowerPoint color scheme, check out this pastel template by UnicodeID.

10. Organic Greens

Working on a food-related presentation for a culinary business? Or perhaps you’re putting together a pitch deck on an environmental topic? Either way, this organic green PowerPoint template has the perfect color scheme for you. It’s ideal for health and nature-related slides.

11. Bold Red and Black

The NOVA PowerPoint template by Artmonk uses a stunning red-on-black color scheme. It’s a bold color combination that packs a punch, so it’s great for presentations in which you’re trying to break the mold and make a statement. It’ll look great on screens but might not show up well on projector displays due to the dark background.

12. Bright Multicolor

Here’s another awesome multi-colored palette that’s upbeat and fun. Wide color palettes like this are great for large slide decks as they give you a lot of options to choose from. I can see this one working really well for creative agencies and personal portfolios. 

13. Lime and Dark Blue

Blue and yellow is a classic combination. This lime and dark blue template offers a new twist on that classic combo to make it a little more exciting. If you already use dark blue as part of your brand color palette, this is a great template to use.

14. Pretty Pink

The Pretty Pink color scheme is perfect for creating feminine and youthful PowerPoint presentations. This would be perfect for female-oriented business products, or presentations about beauty, pop culture, and more.

Teal is the perfect color scheme for exuding wealth and intelligence. In color psychology, green connotes wealth and money, whilst blue evokes intelligence. Teal is the perfect blend of the two colors, which makes it a great choice for financial presentations and documentation.

16. Dark with Splashes of Color

If you want a luxurious and ultra-modern color scheme, Black with splashes of color is just the ticket. The black creates a sleek and professional feel, whilst the bold and colorful highlights make the key information in your presentation pop.  

Coral is a bold and vivid color scheme perfect for making an impact on your presentations. This PowerPoint template utilizes coral as the background of each slide which helps the text and other visuals to really stand out.

18. Classic Blue and White

If you’re looking for a clean, modern, and professional color scheme for your PowerPoint presentations, you can’t go wrong with classic blue. The color scheme evokes professionalism and technological prowess and is perfect for tech businesses and startups. The Contact PowerPoint from Envato Elements is a great example of how this color scheme can be used.

19. Pinks and Purples

Pinks and Purples is a vibrant and feminine color scheme that would work perfectly for beauty brands and retail stores. The colors are bold and inviting and have a luxurious feel. This Beauty Care template from Envato Elements utilizes this color scheme as well as unique shapes to make for a visually interesting presentation.

20. Winter Watercolors

Winter Watercolors is a great color scheme for festive presentations. The muted, blue, and green cold tones are easy on the eye and evoke a homily feeling. This would be perfect for creating slideshows for Christmas parties or other winter-themed events.

21. Coral Highlights

Unlike the last coral color scheme we looked at, which used a coral background with white text, this template uses mostly white slide backgrounds. Coral is used much more sparingly to highlight key elements on the slide. This gives the PowerPoint a more relaxed and feminine touch.

22. Primary Colors

This Primary Colors color scheme is perfect for adding a vibrant touch to your presentations. This color scheme is a modern take on the classic colors of red, yellow and blue, and would be perfect for creating fun and engaging business presentations.

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The Psychology of Color in PowerPoint Presentations

• April 12, 2013
• Kevin Lerner

Discover how the colors you choose for your PowerPoint presentations can guide the emotional response of your audience.

What are the best colors for a powerpoint presentation it all depends on who your audience is and what you want them to feel.

When used correctly, color can help audience members sort out the various elements of a slide. But its power goes beyond mere clarification. To some extent the colors you choose for your visuals guide the emotional response of your audience.

Blue: The most popular background color for presentation slides

Blue is one of the most common background colors. It’s calming and conservative, which is why it’s very popular with business presenters, as well as for for trainers. Studies have shown that blue has the power to slow our breathing and pulse rates. Dark blue backgrounds with light text are great for conservative corporate no-nonsense presentations. Lighter blue- more common in re cent times- work well in relaxed environments with the lights on, and help promote interaction.

Examples of BLUE in Presentations

• Quest Diagnostics: A serious company with a seriously navy blue background. The subtle angled lines promote a feeling a movement and technology. Blue complements the Green of Quest’s logo, and the white title bar provides a clean but stark contrast to the body.
• This blue template for waste management firm Republic Services provides a conservative backdrop for the financials and white bullet points. The yellow titles stand out, as does the orange, red and blue themed imagery at the bottom, not to mention the company’s logo.
• This slide for Dr. Soram Khalsa’ Complementrix Vitamin system features a template with a dark blue with angled lines. And the inner portion of the template featured a light blue-hue burst of a sun-ray to convey bright life and energy.
• This slide for Lender Direct featured an image of a file folder, edited in Photoshop, with a 80 % transparency set against a light blue background. The light blue graphic helped to convey a sense of openeness , and professionalism, while maintaining the company’s blue brand.

Green: Stimulates interaction and puts people at ease

Green stimulates interaction. It’s a friendly color that’s great for warmth and emotion. Green is commonly used in PowerPoint presentations for trainers, educators, and others whose presentations are intended to generate discussion. It’s also a great color for environmental and earth-oriented discussions.

Examples of Green in Presentations

• This slide for Hills Pet Nutrition features a modern green background with textured lines promoting a warm, but contemporary feeling. Great for their topic on pet affection.
• Money is green and so is this presentation for Presidio Finance. The white text contrasts nicely with the forest green finance images, helping to project a no-nonsense image of success and accomplishment.
• In this slide for TD Waterhouse, we created top title bar in dark green, integrating smoothly with their lime green logo. The green-hued process chart on the slide image stands out comfortably against the textured grey background.
• The flowing green arcs at the bottom and green title text helps substantiate this slides message of health and vitality. Executive Success Team’s green logo and brand also promotes a relaxed and comfortable feeling, just like Mona Vie.

Red: Handle with Care in Presentations!

Red is one of the most influential colors in your software palette — but it also carries negative cultural attachments, so use it carefully. Red is also a great color for conveying passion. Or talking about the competition. Do not use Red in financial information or tables and charts.

Examples of RED in Presentations

• The rich red of Oracle is maintained in this template, featuring red title text in an inset red rectangle and a red bottom bar of binary numbers for a look of blazing edge technology
• Trace Security uses a similar red title bar element, tying in to their black and red logo and brand.
• Red and black are also colors for Sales Training Consultants, and in this slide, we used a flat beige background, with a title bar in bright red together with red bullets and a red target graphic.
• The body pages of the Grenada presentation feature Red, but in an inset border. Text is inversed in white, as is the main body area. The key states in this map are highlighted in red.

Purple: Mystical and Emotional color in presentations and design

Purple is often associated with royalty and wealth. Purple also represents wisdom and spirituality. Purple does not often occur in nature, it can sometimes appear exotic or artificial. Nearly all the clients who come to me with presentations featuring purple or lavender are women. It’s a feminine color and it’s a good color for emotional or spiritual presentations.

Examples of Purple in Presentations

• Crosley & Company’s branding is maintained with a dominant dark purple background, and orange titles.
• A soft lavender background option gives these two medical doctors a chance to add some warmth for their mostly women audiences.

Yellow, Orange, & Gold: Attention-getting colors of affluence and prestige

Yellow can create feelings of frustration and anger. While it is considered a cheerful color, people are more likely to lose their tempers in yellow rooms and babies tend to cry more in yellow rooms.

Since yellow is the most visible color, it is also the most attention-getting color. Yellow can be used in small amount to draw notice, such as key words, or highlights but not in backgrounds. Rather than using flat yellow as a background color, consider a more “golden” or orange color. Simply adding texture to a yellow background or superimposing a photo (in Photoshop) with low transparency, can add more richness to the yellow background image.

Examples of Yellow / Gold in Presentations

• This flat yellow slide is for Web-Reach, an internet consulting firm in Miami. Even though their message was to compete with the Yellow Pages phone book, their yellow background was flat and uninspired.
• With a simple fix in Photoshop, yellow became Gold, and the same slide became more robust. We added a red bar to the top, and a grey arc to the left. Same information, just a textured golden hue helped deliver elegance and style.
• A golden textured earth background helped this slide convey the message of international elegance. The green money background blends with the gold, and the black text brings a nonsense message to the page.
• A golden textured background for Fountainhead Consulting with elements of yellow, blue, red, and grey.

Black: A strong and definite color that’s often overlooked!

Don’t forget your basic black. Often overlooked, black is a background color with useful psychological undertones. Its neutrality makes it a good backdrop for financial information. Black connotes finality and also works well as a transitional color which is why the fade to black transition is powerful, as it gives the impression of starting fresh.

Examples of Black in Presentations

• It’s a matter of black and white for this construction company. It’s intro slides were pure white text on a black background, emphasizing the company’s core beliefs. After the 3 b&w slides, the room lit-up with a series of dynamic colorful slides as the speakers enlightened the audience.
• Over 10 years old, this slide from Ryder transportation remains one of the strongest visuals. Set against a flat black background, the company’s grey logomark conveys a true sense of stability and no-nonsense action. The monotone building blocks tell a strong story.

White: Pure, Fresh and Clean. But a little boring.

White is also a calm and neutral color for presentations. It’s terrific for conveying a fresh start such as a fade to white. It represents purity or innocence. Good for positive information where you want the focus purely on the message, and not competing with a brand image. It’s clean/open and inviting and can create a sense of space or add highlights. But it can also be perceived as cheap, flat (it’s the default color for PowerPoint slides) and harsh on the eyes. Consider grey as a better background color.

Examples of White in Presentations

• To help to maintain a clean and open look this consumer collaborative called on us to integrate their brand colors set against a plain white background. The blue and orange bars provided a conservative frame, while the arcs provided a contemporary look of flow and motion.
• This slide for a large architecture and construction firm featured a flat white background offset by a colorful series of modern buildings and logos.

Grey and Silver: A conservative color; Good when Black or White won’t work.

According to psychologists, grey is often thought of as a negative color. It can be the color of evasion and non-commitment since it is neither black nor white. Some say that Grey is the color of independence and self-reliance. A few years ago, silver was the most popular color for cars. And in the presentation world, this calm color is making a comeback. Grey (or “Silver”) is a softer background than the harsh default color of white, and works well on almost all presentations. A dark grey background with light text…or light grey background with dark text…you can’t go wrong!

Examples of Grey in Presentations

• Farmers Insurance’s silver background integrates subtle ray of light elements to help add depth and texture to this slide. The red, blue, and black stock images blend comfortably with the rest of the page. And the white border around the letters add a level of modernism and clarity.
• The stainless steel background of this slide helps promote a modern contemporary look, helping to link the 4 brands together.
• A clean flowing blue arc with a non-obtrusive silver background help make this slide for Margie Seyfer appear fun but conservative
• Interim Healthcare’s brand is maintained, but a muted image in silver help add depth and dimension to the slide’s message, while supporting its key points.

We perceive dark colors as being “heavier” than light ones, so graphic elements that are arranged from darkest to lightest are the easiest for the eyes to scan. On charts, it’s best to arrange colors from dark to light.

Remember that most eyes aren’t perfect. Because color perception deficiencies are common, certain color combinations — including red/green, brown/green, blue/black and blue/purple — should be avoided.

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How to Choose the Best Colors for Your Presentations

Choosing colors for your slides is one of the most crucial decisions to make even before starting to work on your Google Slides or PowerPoint presentation. Basically, colors can help you communicate your message more effectively, and they can evoke many different feelings or emotions on your audience. Keep reading to find out how to choose the best colors for your presentation.

Color Psychology

Color temperature, neutral colors, some tips on how to combine colors for your presentation.

It is quite important to know how your audience perceives colors and how these are related to the topic you are talking about. For example, red can convey a sense of danger, but also love, depending on the context. These are some common connotations that colors have on humans:

• Red : Evokes passion and strength. It’s an energetic and intense color that represents power and determination. It’s usually present on brands related to beverages, gaming and the automotive industry.
• Blue : Conveys a sense of security, confidence, responsibility and calmness. It is the most representative color in the healthcare and finance industries.
• Yellow : This is the color of light. It is a stimulating color that conveys energy, awakes awareness and inspires creativity. You will surely find yellow in the food industry.
• Green : Undeniably, the color of nature, life and peace. This color conveys a sense of growth, balance and stability like no other. It is quite popular among big companies, especially in the energy and tech industries.
• White : It is considered the color of purity and innocence. When it comes to evoking simplicity, optimism and integrity, white is second to none. You will find it for sure in the healthcare industry, and it is making its way in the fashion industry too.
• Black : Even though black is associated with seriousness, it can also convey elegance and courage. Fashion brands and luxury products make good use this color.

Take note of these hints and try to choose the color that best suits your message. For example, in this template we used bright and vibrant colors, since it is an education-themed presentation intended for a very young audience:

Click here to download this template

Colors can be grouped based on their temperature , which can be determined by comparing any given color in the visible spectrum with the light that a black body would emit when heated at a specified temperature. So, according to their temperature, there are two groups of colors: 

• Warm colors: These range from red and orange to yellow. If you click on the footer below, you will be able to download one of our templates containing a palette full of warm colors:

• Cool colors: These range from green and blue to violet. Again, click on the footer below to download a template that contains cool colors:

Mainly, warm colors convey energy and optimism—it is like giving a warm reception to your audience. On the other hand, cool colors are associated with serenity and confidence, just what you need to have a peaceful time.

White, black and all shades of gray are not considered neither warm nor cool. In fact, we could say colors such as creme, beige, brown and others with a high amount of gray are also neutral.  These colors do not influence others and can actually be combined with almost any color. As for their meaning, elegance and solemnity are pretty much guaranteed, as well as harmony.  When combining neutral colors, oftentimes a bright color is used as a contrast to highlight certain elements and bring them to the front. Click on the footer below to see an example of a presentation with neutral colors: 

To achieve a nice color harmony and make the most of it, it is best if you take into account the color wheel, as well as the concepts of hue, saturation and brightness. 

• Hue is basically what differentiates a color from any other. Thanks to the hue, you can visually tell apart red from blue, for example.
• Brightness defines how light or dark a hue is, and measures its capacity to reflect white light.
• Saturation refers to how pure a hue is. A saturated color appears more vivid, whereas a desaturated color looks duller.

With this information, you can make several different combinations: 

• Monochromatic Color Scheme: These contain different shades of a single color. Click on the footer to see one of our monochromatic templates based on red.

• Complementary Color Scheme: These are composed of a pair of opposing colors on the color wheel. If you click on the footer below, you will be able to download a presentation template with this scheme.

Analogous Color Scheme: This scheme includes colors that are adjacent to each other on the color wheel. Click on the footer to see an example of this scheme applied to a presentation: 

Triadic Color Scheme: This uses three colors equally spaced on the color wheel. Click on the footer to download a presentation that makes use of the triadic color scheme.

In order to get the best combination, you will need to consider how many colors you will use in each slide and how you will manage the contrast between them. These should also be suitable for your intended message or your brand.   Finally, try not to overuse very intense colors—use them only for emphasis. Keep everything consistent by applying the same color to each instance of an element within your presentation (for example, use the same color in all the titles). Include illustrations or pictures that work well with the chosen palette. If you need to apply filters to the pictures, you can refer to our “ How to Apply Filters to the Pictures in Google Slides ” tutorial, or its PowerPoint equivalent. Some of our templates include color variants, making it so much easier for you to adapt them to your topic and/or brand. Just click one of the options that you will find below “Themes” on the right side of the screen. 

Selecting color variants

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30+ Stylish PowerPoint Color Schemes 2024

Color is an element that can make or break a design, and that rule holds true for presentation design as well. Choosing the right PowerPoint color scheme is super important.

But there’s one extra thing to consider – where your presentation will be given. A PowerPoint presentation can look quite different on a computer or tablet versus on a projected screen.

When it comes to selecting a PowerPoint color scheme, this is an important consideration. We’ve rounded nearly stylish PowerPoint color schemes as inspiration. While darker color schemes might look great close-up on screens, opt for lighter backgrounds (for enhanced readability) for projected presentations.

Note: The last color in each scheme is for the slide background.

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1. Blue, Gray Green & Orange

With a bright overall scheme that’s easy on the eyes, this color scheme can help you create a modern PowerPoint presentation that’s readable and friendly. You can even tweak the colors somewhat to better work with your brand, if necessary.

The best thing about this color palette is that it lends itself to plenty of different presentation styles and applications.

2. Violet Gradient

Using the first two colors noted above, you can create a dark-to-light monotone gradient that can make for a modern PowerPoint design style.

Take this concept and expand it to any other colors you like for your spin on this modern color scheme.

3. Mint and Orange

On paper, these colors don’t seem to blend all that well, but with the right application min and orange on a black background can work.

Use a pair of colors like this for presentations where you are trying to make a bold statement or impact. This concept is often great for trendy topics or ideas that are a little unconventional.

4. Bright Blue and Light

The brighter, the better! Bright blue color schemes are a major trend in PowerPoint design … and for good reason. The color combination creates a bright, light feel with easy readability. Those are two things that pretty much everyone wants in a presentation template design.

The other thing that’s great about a color scheme like this – which focuses on one color – is that it matches practically everything else in the design with ease. It’s great for image-heavy presentations or those where text elements are a key focal point.

5. Teal and Lime

Two colors that you might not expect to see paired create a classy combo that’s interesting and engaging. Both teal and lime are considered “new neutrals” and work with a variety of colors easily. (What’s somewhat unexpected is putting them together.)

What’s great about this PowerPoint color scheme is that the extra interest from the hues can help generate extra attention for slides. The template in the example also mixes and matches teal and green primary color blocks to keep it interesting from slide to slide.

6. Colorful Gradients

Gradients are a color trend that just keeps reinventing and resurfacing. In the latest iteration, gradients are bright with a lot of color. Designers are working across the color wheel for gradients that have more of a rainbow effect throughout the design, even if individual gradients are more subtle.

What you are likely to see is a variety of different gradients throughout a project with different colors, but maybe a dominant color to carry the theme. Use this for presentation designs that are meant to be more fun, lighter, and highly engaging.

7. Light Blue Minimal

This color scheme with light blue and a minimal aesthetic is super trendy and so easy to read. You can add a lot of style with a black-and-white style for images or a deep blue accent for header text.

While a pale blue is ideal here, you could also consider experimenting with other pastels and the same overall theme for a modern presentation design.

8. Bright with Dark Background

The combination of bright colors on a dark background can be fun and quite different from the traditional PowerPoint color schemes that are often on white or light backgrounds. This design style for a presentation is bold and engaging but can be a challenge if you aren’t comfortable with that much color.

When you use a style like this, it is important to think about the presentation environment to ensure that everything will look as intended. A design like this, for example, can work well on screens, but not as well on a projector or in a large room.

9. Navy and Orange

The navy and orange color combination is stylish and classic for presentation design. To add a fresh touch consider some of the effects such as the template above, with color blocking and overlays to add extra interest.

What makes this color combination pop is the element of contrast between a dark and a bright pair. The navy here is almost a neutral hue and works with almost any other design element.

10. Dark and Light Green

A modern take on a monotone color scheme involves using two similar colors that aren’t exactly tints and tones of one another. This pairing of dark green and light (almost minty) green does precisely that.

What’s nice about this color scheme is that the colors can be used almost interchangeably as primary elements or accents. It provides a lot of flexibility in the presentation design.

11. Bright Crystal Blue

Blue presentation color schemes will always be in style. The only thing that changes is the variance of the hue. This pair of blues – a bright crystal blue with a darker teal – works in almost the same way as the pair of greens above.

What’s nice about this color palette though is that the dark color is the accent here. That’s a modern twist on color design for presentations.

12. Blue and Yellow

Blue and yellow are classic pairings and can make for a striking presentation color combination. With a bright white background, these hues stand out in a major way.

What works here is the element of contrast. A darker blue with a brighter yellow creates an almost yin and yang effect with color. The only real caution is to take care with yellow on a white or light background with fonts or other light elements.

Teal is a personality-packed color choice. If you are looking for a bold statement with a PowerPoint template, start here.

While the above color scheme also includes a hint of yellow for accents, the teal color option is strong enough to stand alone. You could consider a tint or tone for a mono-look. It also pairs amazingly well with black-and-white images.

Teal is a fun color option that will provide a lot of practical use with your slide deck.

14. Bright Coral

This color scheme is one of those that you will either love or hate. The bright coral color is powerful and generates an immediate reaction.

It’s also quite trendy and will stand out from many of the other more bland PowerPoint colors that you may encounter. This is a great option for a startup that wants to present with a bang or a brand that has a similar color in its palette. It may not work so well for more traditional brands or those that are more conservative with their slide designs.

15. Dark Mode Colors

A dark mode color scheme might be the biggest trend in all of design right now, and that also applies to presentation design.

This purple and emerald color paired with black with white text looks amazing. It is sleek, modern, and has high visual appeal without having to use a lot of images.

This works best for digital presentations when you don’t have concerns about room lighting to worry about.

If you aren’t ready to jump into dark mode on your own, the Harber template above is a great start with nice color, gradients, and interesting shapes throughout the slide types.

16. Navy and Lime

A navy and lime combination is a modern take on colorful neutrals that are anything but boring.

These colors have a nice balance with a white or light background and are fairly easy to use. With so many brands already using blue in their base color palette, this is an option that works and is an extension of existing elements for many brands. (Use your blue and add the lime to it.)

Also, with this color combination, the idea of a minimal overall slide structure is nice so that the power of the colors and impact comes through. They work beside images in full color or black and white.

17. Modern Blue

When you aren’t planning to use brand colors – or maybe as a startup or independent contractor so you don’t have them yet – a modern color combination can add the right flair to a PowerPoint presentation.

The bright grayish-blue in the Lekro PowerPoint template – you can find it here – adds the right amount of color without overwhelming the content. Plus, subtle orange accents help guide the eye throughout this PowerPoint color scheme. https://elements.envato.com/lekro-powerpoint-presentation-67YW3M

18. Blackish and Yellow

While at first pass, black and yellow might seem like a harsh color combination, it can set the tone for a project that should emanate strength. This PowerPoint color scheme softens the harshness of the duo with a blackish color, that’s grayer and has a softer feel.

Pair this combo on a light background or with black and white images for a stylish, mod look.

19. Orange and White

A bright color can soften the harshness of a stark PowerPoint design. Especially when used for larger portions of the content area, such as background swatches or to help accent particular elements.

The Sprint template makes great use of color with a simple palette – orange and white with black text – but has slide ideas that incorporate the color throughout for something with a more “designed” look to it. (And if you aren’t a fan of the orange, change the color for use with this template to keep the modern feel.)

Purple presentations are in. The color, which was once avoided by many in design projects, has flourished with recent color trends.

Because more funky, bright colors are popular, a presentation with a purple focus can be acceptable for a variety of uses. The use in Batagor template has a modern design with a deep header in the featured color, which works best with images that aren’t incredibly bold in terms of color.

21. Blue-Green Gradients

Another trending item in color is the use of gradients. This trend can be applied to PowerPOint presentations as well.

Use a blue-to-green gradient for a soft and harmonious color scheme that won’t get in the way of content. Use each hue alone for accents and informational divots throughout the presentation design.

22. Black and White

Minimalism is a design trend that never goes away. A black-and-white (or gray) presentation screams class and sophistication.

It can also be easy to work with when you don’t want the color to get in the way of your message. And if a design can stand alone without color, you know it works.

23. Reds and Black

If you are designing a presentation for viewing on screens, such as desktops or tablets, a dark background with bright color accents and white text can work well. (This combination gets a lot trickier on projector displays.)

While reverse text and red aren’t always recommended, you can see from the Nova template that they can be a stunning combination. But note, this modern color scheme is best for specific content and audiences.

24. Blue and Pink

This color scheme is a spin on Pantone’s colors of the year from 2016. https://designshack.net/articles/graphics/how-to-use-the-pantone-color-of-the-year-in-design-projects/ The brighter, bolder versions of rose quartz and serenity and fun and sophisticated.

The unexpected combo sets the tone with a strong, trustworthy blue and adds softness with the paler pink. The colors work equally well with white or darker backgrounds.

25. Blue and Green

Blue and green accents can help a black or white background come to life in a presentation template. The colors here can work with either background style, based on how you plan to display your presentation.

What’s nice about these colors is that they are pretty neutral – since both are found in nature – and can be used with ease for design or text elements in a PowerPoint color scheme.

26. Beige and Gray

If you are looking for a softer color palette, consider beige and gray. These hues can work well on screens or projected, making them a versatile option.

The nice thing about such a neutral palette is that it gives content plenty of room, so that will be the true focus of the presentation.

27. Tints and Tones

While the purplish blue-gray in the Business PowerPoint Presentation template is stunning, it represents a greater trend in presentation design. Pick a color – maybe your dominant brand color – and use tints and tones for the presentation color scheme.

By mixing the color with white or black and gray, you’ll end up with a stunning set of color variations that match your messaging.

28. Bold Rainbow

While most of the color schemes featured here only include a color or two, bright color schemes with wider color variations are trending.

This distinct “rainbow style” can be somewhat difficult to use without rules for each color. Proceed with caution.

29. Bright Neutrals

Lime green is the brightest “neutral” you might ever use. A fun palette that’s versatile can be a solid foundation for a color palette.

It works exceptionally well in the Rouka PowerPoint template thanks to a pairing with a subtle gray background. Using a light, but not white, background can be great for screens and projected presentations because it takes away some of the harshness of a white background. The subtle coloring is easier on the eyes for reading and viewing.

30. Rich Browns

Browns aren’t often what comes to mind when thinking of building a color scheme, but rich browns can be a modern option.

Pair a neutral beige-brown with a darker color for an interesting contrast that works with almost any style of content.

31. Mint Green

Go super trendy with a modern and streamlined palette of mint green and gray on white. While this combination can have a minimal feel, it also adds a touch of funkiness to the design.

Add another hint of color – think orange – for extra accents.

32. Dark Gray and Blue

It doesn’t get more classy than a combination of grays and blues. This new take on a classic color scheme adds another brighter blue as well to pick up on modern trends.

Just be careful with text using a dark background such as this one. White is probably your best option for typography (and look for a font with thicker strokes!)

Home Blog Design Color Theory for Presentations: A Detailed Guide for Non-Designers

Color Theory for Presentations: A Detailed Guide for Non-Designers

Color theory is a common conversation topic for graphic designers as its rules guide every aspect of a quality-crafted project. We can ask ourselves then: does color theory apply to presentation design? The short answer is: definitely yes.

To elevate the impact that your presentations can have, we designed this guide, intended to help people who are not necessarily knowledgeable in graphic design. We will cover in detail what color theory is, how different color schemes make a psychological effect on your target audience, recommended color schemes and pairings, and accessibility rules. Also, you can find two step-by-step examples in the final section on how to craft high-quality presentations by following these rules.

Table of Contents

Color properties and models

• On primary, Secondary, and Tertiary colors

Color temperature

Why do we use color theory, monochromatic, complementary, rectangle or tetradic, split complement, accessibility rules for color theory, black: luxurious, sexy & powerful, white: fresh and clean, silver: innovation and modernity, red: power, action & confidence, blue: trustworthiness, stability & safety, yellow: happiness, energy & attention, green: money, health, nature & luck, purple: wisdom, creativity & ambition, brown: strength, security & isolation, orange: uplifting, attention & energy, pink: girly and romance, case study 1: creating a presentation with contrasting values, case study 2: create a presentation for eco-friendly purposes, case study 3: create a vibrant presentation to engage your audience, final tips for proper usage of color theory in presentation design, what is color theory.

We can resume color theory as guidance on color mixing and combinations for achieving harmonious results, but to truly understand color theory, we must understand the concept of color itself.

The initial findings and research on color date back to ancient Greece , where Aristotle understood colors as “a mixture of light and darkness,” but discordances were seen in the way the human eye was able to perceive the phenomenon of color. Demokritos understood colors as the energy emitted from self-radiating objects but could not be extracted for artistic purposes. For philosophers like Plato, color was perceived after the rays emitted by the self-radiating objects collided with “pure rays” placed in the human eyes by the gods. Therefore the perception of “color” mainly depended on the properties of those rays (size, strength, and speed). 

Even if we can criticize such simplistic approaches to color perception these days, the truth is those definitions aren’t that far from contemporary concepts. The color theory formalization process started with the findings of Leone Battista Alberti, referring to the mixture of colors as an infinite process in which other hues are created, but recognized only four true colors: red, blue, green, and grey. For Alberti, white and black were alterations in different colors.

The works of Leonardo da Vinci were geared toward the interaction of light and shade, where white represented the light and black the absence of color. This formulation was adequately analyzed by Sir Isaac Newton in 1666 when he observed that white light was composed of the entire spectrum of colors present in the rainbow. His experiment, made using two prisms, proved that light lacked any proper color on its own, but “color” was a human perception of the range of energies emitted when light fulfilled these three premises:

• It had a medium for propagation: air, water, etc.
• It involved interacting with at least two elements: an object and light.
• It had a spectator whose rational interpretation was able to “decode” the energy into a “color.”

The direct consequence of Newton’s findings is the method by which we can analyze a color’s properties.

• Hue : How is the color perceived (if it is blue, red, yellow, etc.).
• Saturation : Also known as Intensity, it refers to how vivid color is. The more saturation it has, the stronger the color it will be. The lower the saturation value is, the more grayish the color would look.
• Value : Speaks of the amount of light present in color. Colors with considerable amounts of light are referred to as Tints , whereas colors lacking light are known as Shades . 

Thanks to these properties, colors can be classified according to their interaction with each other in two big models:

• Additive color model : This is where RGB comes from. Red, Green, and Blue make the primary colors as they are the colors available in the photoreceptors of the human eyes. Since white is conceived as the combination of red, green, and blue in equal parts, any ratio alteration creates the different colors we can perceive. Hence, black is defined as the removal of the three primary colors. This theory was conceived by James Clerk Maxwell and is fundamental for any kind of visual media.
• Subtractive color model: This model refers to CYMK, the acronym being Cyan, Yellow, Magenta, and Black. It is called subtractive as the concept behind it is purely physics-based. If we take the light spectrum and mix it with pigments, certain pigments absorb part of the light spectrum before letting the light bounce. Therefore, light waves are “subtracted” from the original light source when the color reaches the viewer’s eye. For instance, white objects lack pigments; that’s why the full spectrum reaches the object and can be perceived as white. As you add more pigments, you subtract more light waves from the light source, getting to the point where an object is perceived as black (hence why the letter K is in the acronym). 

Now, these two different color perception models are applied in various mediums. As mentioned above, the RGB color range from the additive color model is used in visual media, such as computers and television. Up to 16.7 million colors can be created from this model, and the methodology for this is by mixing each channel (red, green, and blue) in a range from 0 (least saturated) to 255 (most saturated). 

The CYMK color range from the subtractive color model is used for print media in a broad range of options: paper, textile, dyes, ink, etc. Unlike the RGB mode, CMYK is heavily restricted to an estimated 16k possible colors. Since CMYK is based on pigments, the conformation of each color is expressed in percentages for each tint.

On Primary, Secondary, and Tertiary Colors

We have approached a great deal of information, but what about what the teacher told us about “primary” and “secondary” colors in school? Well, let’s blame artists for this. 

During the 18th century, discussions about color vision came to the convention that all elements were made out of three primary colors: red, yellow, and blue. This was due to the belief that these three tints could mix all the other colors perceived by the human eye. The RYB model distinct red, yellow and blue as the primary colors , where the mixture of these hues produces the secondary colors : orange, green, and violet.

Tertiary colors result from mixing a primary and a secondary color but include a higher ratio of the primary color. By doing that, you end up with these colors:

• Blue-green (Teal) = Blue + Green
• Yellow-green (Chartreuse) = Yellow + Green
• Red-orange (Vermilion) = Red + Orange
• Red-purple (Magenta) = Red + Purple
• Blue-purple (Violet) = Blue + Purple
• Yellow-orange (Amber) = Yellow + Orange

Although lighting professionals typically coin this concept, the truth is we can classify colors by their “temperature.” For artists and any kind of visual/printed medium, color temperature is a relative concept that relates to how cold or warm a color is perceived and the psychological effects linked to it.

Why is the color temperature a relative concept? Simple, it’s strictly related to the color in proximity to it. For example, if we take a wine color sample (red-violet) and put it close to a blue-colored object, the wine color will be perceived as warmer . On the other hand, if we take that same sample and place it next to a red thing, the wine color is observed as cooler due to the presence of blue pigment.

As a convention, colors can be classified according to their temperature as:

• Warm colors : Red, yellow, and orange hues
• Cool colors : Blue, blue-green, and violet hues

Some colors are “in-between” as they can both be warm or cold. Examples of these are pink, green, and gray.

In a later section, we will analyze the impact color temperature has on psychology and its usage for transmitting emotions in a message.

As in any discipline, we need a framework to provide quality results. Color theory is the consequence of centuries of research made by thinkers, scientists, and artists about the behavior of color and the human psyche. 

This framework ensures we work under visually harmonic results for the desired outcome. Correct usage of color theory can elevate a design to its maximum potential. Although, we should consider that design is not the ultimate reason why the research on color and its theorization happened in the first place. In 1879 Odgen Rod published Modern Chromatics , the first scientifical publication made by a physicist about color theory taking notions from Jack Clerk Maxwell’s postulates. His work inspired the creation of a color standardization system, resumed in the 1912 book Color Standards and Color Nomenclature by Robert Ridgway.

In a different line of research, color representation was an idea often revisited during the 18th and 19th centuries. 3D shapes displayed the different hues, shades, and tints: spheres, pyramids, and cones. Eventually, the method was inefficient for any respectable academic or professional work. It was by the hand of professor Albert Munsell (creator of the Munsell Color System, still used to date) that a proper relationship between hue, saturation, and value was established. His discoveries involved a rigorous methodology in which the three color properties were expressed in percentages as a “rational way to describe color” – contrasting with the traditional (and misleading) color naming system.

Munsell’s first findings were published in his 1905 Color Atlas , improved later in the 1929 Munsell Book of Color . The impact of Munsell’s research was that his system was almost instantly adopted by the United States Department of Agriculture (USDA) for soil research and later on by the American National Standards Institute (ANSI) for the standardization of skin and hair colors in forensic pathology. Other known usages of Munsell’s system include dental restoration practices (for defining dental pieces’ tint) or comparing digital media to human color vision.

A final application of color theory and the one that mainly involves us in crafting presentations came from the findings of art theorist and artist Wassily Kandinsky . He established the nexus between colors and the effect on human behavior – a study that later evolved into the discipline of Color Psychology . His perception of the spirituality found in art is heavily used to date in marketing as specific colors were able to alter the mood of the audience. We will elaborate on this topic in a later section of this guide.

Types of Color Schemes

In this section, we will explain in detail each of the color schemes. Consider this article on color mixing for presentations as complementary information about tips for how to balance the color ratio and how to select a scheme.

A monochromatic color scheme applies a single color with variations in shades and tints. This kind of scheme is often found in house paint palettes, and the overall effect is consistency.

Whereas it lacks contrast to make it look “vibrant,” the monochromatic scheme is one of the preferred choices of many designers as simply you cannot go wrong with it. It takes the decision of color matching out of the scene, and you can play with different shades and tints of the same hue to make transitions, highlight an element, etc.

The analogous color scheme works with a pairing of the main color and the two directly next to it in the color wheel. One example we can take is an analogous scheme of blue with blue-green and green. 

Overall, it is a color scheme that can be applied in most scenarios without harsh dynamic range impact. Its expected usage is for logos or branding, looking for a harmonic result in which the different colors blend together to convey a message.

If you want to create an impactful contrast, this is your color scheme. The complementary color scheme uses two colors directly across the color wheel. Any other tints or shades relevant to those two colors can also be used. 

And here’s why color theory is critical when approaching a presentation design. How would you actually use the colors in this complementary color scheme? 50/50? If that’s your initial guess, you are awfully wrong.

To preserve harmony in the composition, the advisable route is to consider one color as the predominant and the second contrasting color as the accent . The different tints and shades can be used in similar proportions, always as subordinates of those two. 

The complementary color scheme is ideal for graphs, charts, and infographics. Its striking contrast makes elements outstand; thus, it’s advisable not to overload the balance between predominant and accent. One part can be colored in the accent color, then tints and shades of that color make the different points of the graph. The predominant color becomes the background for that presentation.

The tetradic color scheme defines a rectangle area where the four corners are the selected colors for the palette. It is one of the schemes that oughts to be used with extreme caution.

As a result of this selection process, we end up with two bold tones, and two muted ones, which are secondary colors related to the first ones. To apply the rectangle color scheme, start by making one color dominant . Balance the rest of the colors as subtle accents for different sections. To avoid its overwhelming effect, you can use either black or white (depending on your selection of colors) to tone down the color explosion.

Mobile development is a fine example of applying a tetradic color scheme, where we can see menus with cards in different colors. Keep a close eye on it; you will subtly find the other three tones in each card. Companies like Google or Microsoft use tetradic schemes for their logos, as it boosts the idea of diversity and openness.

The triadic color scheme is trendy in flyers design and is also known to produce the best colors for presentations. Since all colors are equally distant in the color wheel, you get a high contrast composition; however, the best part of this color scheme is to play with the softer tints each color has as it gets closer to white.

Say you pick blue-violet as the dominant color. Yellow-green will be the color to contrast that blue-violet for a balanced look (red-orange if your take was to make it highly vibrant), so you can use either 100% yellow-green or a softer tint of it for different parts of your design. Then, the red-orange becomes a hue to add dynamism to the composition in attention-grabbing details. 

The square color scheme is a bolder version of the rectangle color scheme. Coining the idea of even spaces between colors, you end up with dramatic changes in hues while preserving one primary color, which is one of the reasons why web designers often pick this color scheme. 

For correctly applying this scheme, we suggest you pick the darkest hue as the dominant color , then gradually introduce the others using the 60-30-10 rule for a balanced composition. Using white or black as the predominant color is an alternative, whereas the others picked by the square color scheme make the composition pop.

Finally, we have the Split Complement or Split Complementary color scheme, which resembles a tree structure. This scheme picks a primary color. Instead of selecting its direct complementary, it opts for a split in which the two colors are chosen on each side of the complementary color. 

This kind of scheme is ideal for infographics and presentations since you balance the high contrast of the Complementary scheme with two subtler but intense colors. The second reason why so many users are fans of this scheme is that it keeps a proper balance between warm and cool colors. 

Let’s assume red-violet is going to act as the base color . Then blue-violet can be used to enforce some shadow areas and yellow to bring life to the composition in a striking way. Since the contrast can be overwhelming, be mindful about the dosage of color you apply, and mostly: choose the base color with care . As an extra note, you can use a tint of the selected base color if you consider the chosen one is far too bold (e.g., if you picked yellow as the base color).

Color isn’t the answer to every project. Even if you consider the first step of picking the proper color scheme for your design is done, there are some extra rules you ought to check to ensure design accessibility . We cannot be more clear about this topic: if your design doesn’t follow the basic accessibility rules, all that hard work was done for nothing. Why? Let’s consider the following scenario.

You designed a presentation. The slides are done and ready to be projected for your audience. After the conference started, people in the back rows complained they could not understand what was written in your slides. Or worse: they get confused when trying to visualize graphs. And this doesn’t just affect people with visual impairments (which you should always consider when designing your slides) – different lighting conditions can hinder your own presentation performance from your workspace if the color contrast isn’t appropriate.

Therefore, we will resume the principal guidelines for accessibility that concern color theory:

• Contrast foreground and background : To ensure your presentation is readable, apply a color contrast of 4.5:1 for placeholder text and 3:1 for titles. This also applies if the text was rasterized as part of an image. You can see the difference below between what’s considered a faulty contrast and a well-made pairing.
• A word of caution : Please look at the font color’s overall lightness. There’s a specific reason for not using 100% lightness because it causes visual discomfort to the user.

• Don’t assume people understand color the same way: As we’ve seen above, the perception of color is subjective and can be influenced by factors that can be both psychological, physiological, or even educational. Let’s take a classic as an example. A form section that says, “Required fields are in red.” Whereas this can be simple to understand, a person with daltonism or achromatopsia (total color blindness) won’t even know where to look. Instead, use a visual cue to help the user understand where to look, such as “Required fields are marked with an *.”
• Test designs in different sizes: Something that can be seen as balanced on a printed paper or computer screen may be overwhelming when reduced to mobile format. It’s a good practice to test the color schemes in different screen sizes to be confident users can read and understand our content, regardless of the medium they use.

Psychological effects associated with effective color theory application

Even though the naming is relatively recent, color psychology is the discipline that understands the relationship between color and human interaction. So significant is the importance for this study area that food packaging doesn’t happen accidentally, as improper color usage can alter how you perceive that food. Marketing, interior design, gaming industry, graphic designers , and so many other industries apply the guidelines of color psychology in their daily production to grant consumer satisfaction. 

This section will explore the intrinsic messages that color can transmit and how our presentations can benefit from that.

As an easy term, black can be understood as the absence of color. People can also interpret black as the lack of light or the technical fact that black can absorb the entire light spectrum.

Since we can analyze the color meanings by its positive and negative associations, we start with the positive feelings oozed by the color black. It is a direct message of sophistication and luxury. People instantly associate black with the color of tuxedos, black limos, and many spy-themed movies. 

The black color also speaks of power, and it’s not without a cause, as court dresses historically have been black. Banking institutions reserve the black color for their premium members’ cards.

Negative connotations of the color black are feelings that evoke depression. This can be easily fixed by a sound, contrasting presentation color palette.

Opt for a black-themed presentation if you wish to transmit exclusivity, a VIP product or service for your audience. Gold accents work perfectly for this kind of topic, although somewhat cliché. Instead, you can work with ochre and coffee tones with subtle white accents to make the design tridimensional. Use texture images, such as carbon fiber, to reinforce the message of something luxurious that can elevate the customer’s standards.

Word of advice: not all black colors are precisely “black” – You can find warmer blacks, which work best with ochre tones, and cooler blacks that get along best with silver/gray hues.

White speaks of purity, of something clean and innocent, hence why it is the main color picked for wedding dresses, baptisms, or hotel bedding. White also transmits minimalism, which is why nordic styling often pairs warm wood with matte white finishes for table lamps or furniture. It has a conveyed message of austerity.

As a color, technically speaking, is the full spectrum of light without being bounced. Therefore, white can be understood as a blank state, a new beginning of sorts. Its simplicity makes easier the effort to craft a presentation, so that’s the reason behind many users opting for classical white-predominant themes.

Negatively speaking, white can evoke bad feelings for those who have photophobia (intolerance to harsh lights) due to its striking contrast. Remember the recommendation above for not using pure 100% lightness in the white text? The same applies here for backgrounds unless you have a keen desire to hurt the spectators’ eyesight. Lower the value of white to 80-90% if your presentation is going to be purely white-based, and use 100% lightness for accent details if you prefer.

Pure white can also be perceived as dull, so pairing it with another hue is necessary for specific industries for quality presentation design.

Silver or gray (depending on whether it resembles a metallic look) is a color of grace and modernity. It transmits a message of a change of direction, as light can bounce off it. Hence, professionals use it not just for technological aspects but also mental health as you feel all mental blocks are getting lifted.

It is a color often associated with wealth – its direct relationship with the silver metal – and thanks to being shiny, clean, and alluring, it is associated with everything modern and hi-tech. 

Whereas it can be seen as a perfectly balanced color, it can easily be misused and fall under the bland side of the color spectrum. Melancholy and loneliness are negative feelings sometimes associated due to the lack of a prominent hue on them. Don’t be fooled by such a statement as there aren’t two equal grays in the world: put two gray color samples side by side, and you’ll notice the subtle differences in hue.

It is a color that dignifies, speaks of maturity, and a well-organized scenario. The corporate world uses this color in almost every scenario without even relating that embedded message, and at the same time, it reinforces the meaning. 

In color psychology, the primary colors are the ones that transmit the most powerful messages. Red conveys the fiery energy that fuels power and confidence. It is a color with a duality no other hue can express, and we will analyze why.

On a positive note, red is associated with love and passion. The image of a woman wearing a red dress or holding a red bottle of perfume not just seeks to evoke passion but to present the woman as a confident person, capable of making her own choices to shape her future. She is the coveted element of desire, not by her sex but by the ideal of power she can transmit. 

Traditionally, red is the color of power in cultural scenarios. The Academy Awards attendants and nominees walk over the “red carpet.” Political parties use the color red for their logos. Anyone who sees the color red can instantly associate with the brand Ferrari and their Cavallino Rampante logo. 

Physiologically, red is powerful enough to produce these physical effects:

• Elevate blood pressure
• Enhance metabolic rate
• Increase heart rate
• Induce hyperventilation
• Increase appetite

That’s why using red is not something to take for granted. Abusing the usage of red in a presentation can cause discomfort, whereas proper usage of red makes it engaging and dynamic. Remember that red is also the color used for signage in the case of “danger,” “stop,” “fire,” and several other negative connotations.

Be cautious when using pure red as your dominant color. Sometimes it’s best to play it safer and opt for a shade or a tint not so predominant in the message.

Blue is a color that instantly uplifts productivity. Commonly found in nature as in the daytime sky or water, it inspires serenity in the spectator, building confidence to become more productive. 

One of the reasons blue is so commonly used in designs is because it’s felt as something conservative. Like you cannot go wrong when using blue or pairing blue with another color. That’s another sign of how much of an intense presence blue has in our daily life that we feel natural to pair blue with another hue. 

As one of the primary colors, blue creates a strong feeling of stability and safety. Businesses, banking institutions, and health centers use blue to transmit their values of professionalism and trustworthiness. Psychologically, blue has the opposite effect to red regarding pulse rate, so it’s not unusual to find blue hues in offices requiring much concentration time. 

Negatively, blue is associated with sadness, as in the common saying “feeling blue.” Pure blue schemes can seem detached to some audiences; therefore, opt for a Split Complement , Analogous , or Rectangle color scheme to make it look attention-grabbing. Some schemes pairing blue shades with ochre, brown, or orange can transmit the message of luxury when done with subtlety. 

As the final primary color, it’s bright and intense, becoming one of its main usages as an attention-grabber. In general guidelines, we must not overuse yellow as a color in designs since it quickly builds visual fatigue. Physiologically, that has been related to the amount of lighting it emits in comparison with other colors (hence, its similar performance to white in cases of photophobia). However, we must not forget yellow can also increase the metabolic rate.

Yellow can get perception dualities as we’ve seen with red: some people find it cheerful, inspiring happiness and energy (e.g., SpongeBob SquarePants character), and others perceive it as absolutely annoying. That’s due to the attention-grabbing factor, so we must apply it carefully in presentation design.

Due to it being a stimulating color, we would recommend using tints of yellow as background color if yellow is a must. Avoid pure yellow at all costs. Some people interpret the yellow color as aggressive, and your presentation conveys the wrong message. Psychologically, it has been studied that conceited people prefer yellow color , whereas introverts react negatively to it. Instead, use a color scheme that pairs yellow with a less dramatic color, and apply yellow as the accent color of your scheme.

Is there any other instant connotation for green besides nature, outdoors, and ecology? Green is distinguished as a refreshing color and associated with health and eco-friendly practices.

As a combination of the steady blue and the happiness-booster yellow, green mellows the soul, taking us to a relaxing atmosphere. This is why designers create “green spaces” inside office buildings – becoming critical in dense capital cities with limited outdoor places to unplug from work. 

Historically, humanity has associated green with different values:

• Money : Currency bills, such as the US dollar.
• Health : There are cultural associations of the color green with fertility, eating healthy, the agricultural industry, and living stress-free.
• Nature : The outdoors, green energy, eco-friendly organizations.
• Luck : A four-leaf clover, casinos, winning.

On the other hand, there’s the common saying that one can be “green with envy”, or relate to motion-sickness. Thankfully, that’s not the message green transmits when used in the design.

Before applying green to your slides, remember it’s not the same message you send when using an olive green (that speaks of elegance and earthiness) as when using an aqua green (freshness, sports). Be mindful when picking the green hue and research its own meaning before using the color because you just like it.

Although this color is associated with feminist movements these days, purple historically speaks of wisdom and creativity. It has an embedded message of ambition due to its cultural references to royalty and the clergy. You may ask yourself why if black is associated with the luxurious, we say that purple is the color of royalty. Well, the answer to that question we have to speak about a dye named Tyrian purple , with an insanely costly procedure that only allowed the extremely wealthy population to wear clothes in that color.

Changing perspectives, we can speak of the purple color from a creative aspect as a color that boosts inspiration. Its link to spirituality is well-documented, and one of its most controversial usages is the work of artist Francis Bacon in Study after Velázquez’s Portrait of Pope Innocent X . Also, purple is a color associated with courage. The Purple Heart medal is a military decoration of the United States awarded in the name of the US President to those wounded or killed during service. 

The shades of purple can evoke exotic perceptions, from wine to delicate flowers such as orchids to precious gemstones such as Amethyst. 

Since it’s not a color felt as natural by humans, we can create vibrant presentations on different topics that take the user away from conventionalism. 

Brown is a color commonly used for outdoor adventures or to introduce all-terrain experiences in isolated places. Being the color usually associated with earth, it’s not a surprise to find the values of strength and reliability linked to the color brown, even if it’s not a color easy to manage as it leans towards both orange and yellow. 

Warmth, comfort, and security are feelings transmitted by the color brown for its close relationship with nature. That could explain why security firms opt to include brown in their branding strategies and pair it with black to enforce the importance of “securing the valuables.” 

To apply it in presentation design, it is a color that must be balanced in a complementary or split complementary scheme, preferably with a blue tint. Orange can bring far too much energy to the scene, so use the combination of brown + orange with caution (the same rules apply with brown + yellow).

Depending on where its hue leans, we can say orange can be an uplifting color on an extremely attention-seeking one. The strong-red oranges are used for attention, such as in signage, whereas yellow-orange speaks of happiness, of being carefree. The “ideal” orange – such as the one in the photo above – is a color that transmits the feeling of energy, leading parcel delivery companies to use it for their marketing strategies. 

As a highly energetic color, it’s often found in uniforms for sports, mascots, energy drinks, etc. People associate orange with summer and autumn: spectacular sunsets, orange juice, flowers, and so on. For the Asiatic culture, orange is a spiritual color that speaks of meditation, leaving materialism behind and Buddha. For Americans, orange is linked to Thanksgiving and Halloween. 

Thankfully, orange is a color easy to pair in most scenarios as it blends with a multitude of colors. Still, we recommend it to mute the pure orange, opting for a sophisticated shade of it and leaving the intense orange hues as accent colors. 

Last but not least, we will speak about the pink color. It is a color associated with the feeling of kindness, love, and femininity. A broad range of shades transmits different messages: whereas pastel pinks can evoke tenderness, a vibrant shade of pink such as magenta can be observed as aggressive by some audiences. 

Joyful, pink is a girly tone that makes you feel integrated. As if you achieved your most desired dreams and you celebrate the outcome surrounded by your loved ones. For artists, it is a vibrant color that contrasts with often “dull” colors such as gray and black for interesting composition values.

If you can look aside the simplistic “girl” color concept, it’s a refreshing color that instantly takes people to a feeling of inspiration and renewal. 

Case studies for color theory

In this final section of the article, we will use four different case studies to explain why some color selections are made in regard to sending the viewer a message with the presentation. Please keep in mind that most presentation templates are fully editable; therefore, if you love a design, but you don’t feel comfortable with its color range, you can change the color palette for ppt presentation by making a custom theme in PowerPoint .

This first case study involves a medium-sized company that seeks to automatize its candidate selection process for the HR department through AI technology. As not every single member in the managerial area is convinced about this idea, the HR department prepared what’s known as a force field analysis presentation . 

Thanks to the force field analysis model, the HR department presents the initiative, its driving forces (being the Pros of the initiative), and the restraining forces (the cons of this initiative) are easy to identify and represent with the help of a force field analysis slide template .

In a Complementary color scheme, the elements that weigh on the decision are represented in two colors: sapphire blue for the driving forces and orange-red to expose the restraining forces. Since we talk about something corporative, the same sapphire blue was used for the initiative area, not influencing the palette with another color.

Conducting the analysis from a color psychology perspective, the orange-red is attention-grabbing enough for people not to ignore the cons that this project can experience over time, whilst also reflecting an energetic resistance to change. Sapphire blue, on the other hand, speaks of professionalism. Of trusting the process in the decision to make since it’s time to move on and pursue bigger horizons – and the current selection process for new personnel is both time-demanding and often not tailored for certain departments.

In our second case study, a waste management company is visiting potential customers to offer their services whilst also educating company owners on the importance of treating production waste with the care it requires. 

This next slide introduces the ecology of waste management, in which, depending on the original materials, there are multiple methods to repurpose waste rather than piling it up in open outdoor spaces.  

The waste management presentation template used features a Monochrome color scheme in shades and tones of green. The greens used are not also randomly selected:

• Dark green used in the title and accent effects speaks of the fact that waste can be repurposed into money, and that fact can easily become a driving force for customers to change their waste management policies.
• Bright green in the accent sections and number of slides refers to rebirth. Of giving new life to what’s considered decay.
• Pale green in the cogwheels and placeholder text percentages is a symbol of peace. Remembers the audience that being mindful about the final destination of our production processes is part of having a corporate social responsibility.
• Mint green is a signal for refreshment. Of lifting taxing decisions and outsourcing from people knowledgeable in the subject.

With this case study, you can appreciate how slide color schemes can reinforce the message to transmit without filler words.

The next case study to analyze comes from a group of young software developers presenting their skills to a customer for a web design project. Despite not having a large trajectory in the industry, their team is well-balanced between experienced developers and creative designers to meet the demands of their clients.

This programming presentation template is the chosen asset to introduce their services visually compellingly while also listing their project portfolio.

A fine example of a Split Complementary color scheme, no doubt. The color selected was yellow-red, using blue and violet as the other two colors that made up this scheme. Since yellow is far too intense, it’s left as the accent color for some sections, and the background is a darker blue leaning towards blue-violet. The vector images follow suit by combining the colors selected in the palette, using gradients and lighter tints. 

The question becomes now: what about the aqua tone? Sometimes, designers can combine color schemes inside a design to balance the overall composition. Since yellow would be too much attention-grabbing, and the presence of blues and violets is covered, there is a secondary usage of the Analogous color scheme, opting for a tint of the blue-green next to the blue color. The discrete way in which it was used brings life to the image and centers the vision in the placeholder text area. 

To conclude this guide, it is essential to answer a common question: how do I pick the colors for my slide design project?

For some people, inspiration about a word, a concept, or a product to present directly leads to the color selection of the main color – or at least an indicator of which hue would work best. Then, the selected color scheme helps to build up the entire color palette for the presentation. In some other cases, an image can become the leading source of inspiration. That’s the reason why you should check tools such as Design Seeds’ Instagram Profile or even Pinterest. 

Online tools can help us easily come up with good colors for presentations. Some recommendations for this are Coolors or COLOURlovers . Although… what if you already got inspiration from a presentation you attended but don’t know which colors were used? This incredible tool may cheer you up: Site Palette , a Google Chrome extension that gives you the entire list of colors used, with their HEX values to reproduce them in your designs.

Check out our complete tutorial on how to make a PowerPoint Presentation .

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What Colors To Choose For Your Presentation?

Colors are not only a matter of personal taste. They convey feelings, influence people’s mood, and even carry specific meanings. That is why you should leave nothing to chance when choosing the colors of your PowerPoint presentation. However, you don’t need to be an expert in graphic design or color psychology to select accurately the shades of your backgrounds and fonts. In this article, you will find a series of tips to help you pick the right color scheme. Get ready to come through your presentation with flying colors!

1. Choose the right color to convey the right feeling

Psychologists have taught us that colors can influence people’s perceptions and even trigger emotions. That is the reason why they have become such important elements in branding and marketing. The same goes for your visual aids: your audience will not have the same emotional response if you use a bright red background or a light blue one. Once you have identified the feelings at the core of your message, you will be able to choose the colors that can transmit them. Let’s have a look at the most common colors and discover the feelings and connotations they communicate.

RED – A powerful color to use with moderation

In the Western world, red is associated with love, passion, strength, and energy. It is a great color to put emphasis on a specific feature but can be tiring throughout a whole presentation since it raises the heart and respiration rates. Remember red is also the color of anger and danger. In conclusion, use red with care, only if you have a specific goal, for example, if your topic is food and you want to increase your audience’s appetite!

BLUE – The safe choice

More than one-third of people consider blue their favorite color, so grab this opportunity!  The most popular color has a calming effect and suggests peace, sincerity, confidence, and security. It is therefore a great option as a background, especially used in the finance, business, computing, communication, and healthcare areas.

GREEN – A color with harmonizing effect, perfect for nature-related presentations

The third and last of the primary colors can have a positive impact on your public since it represents life, nature, and peace. Moreover, it conveys feelings of balance and growth. Green is also believed to increase interaction, so if you want to set a mood that leads to dialogue, go green!

YELLOW – Feed your presentation with positive vibes

Let there be light! If you want to be sure to capture everybody’s attention, yellow is the stimulating color you need. It inspires happiness, optimism, and creativity. Nevertheless, try to use a soft shade of yellow in your background, since a bright yellow can be perceived as unsettling.

ORANGE – Show your creative side

Why not try the color of innovation and creativity? If you want to convince your audience to try something new, orange will do the trick: it is the hue of extroversion and confidence.

PURPLE – Great for luxury topics

Even though purple is an intense color that can surprise your audience, the right shade of purple can transmit creativity, wisdom or even mystery. This color can also give a sense wealth and luxury. It is a good choice if you want your background to be original.

BROWN – A warm and earthy color

This color is generally associated with the Earth and more specifically wood. A light brown color with a discreet wood texture could be a great option if your presentation includes environmental elements. Besides, it suggests the idea of durability.

GRAY – A formal yet modern color option

Forget about the negative connotations of gray ! It might be considered as a conservative color, but it is definitely a popular one. It offers a softer alternative to the white backgrounds.

BLACK – A powerful color to be used sparingly

It is well-known that black never goes out of fashion. Even though it is not the most popular color for backgrounds, it can be used to suggest elegance, luxury, and seriousness. It may not be ideal for a whole presentation, but black slides can easily be used to indicate a transition or make a powerful statement.

WHITE – The simple color option, when your message is King (as it always should)

The classic white background works ideally to evoke purity or simplicity. However, some people deem it as unoriginal. It is also tiring for the eyes when projected on a screen, therefore a light grey background is often considered a better option. Nonetheless, it helps get your message across clearly and simply.

2. Combine your colors attractively to please the eye

Some colors simply don’t match! Be careful when you associate the font color and the background one! For instance, blue and green are red’s worst friends. Two colors too close together on the spectrum, such as black and brown or red and orange, will make your presentation unattractive and hard to read. On the other hand, the right combination could convey the perfect message: dark blue and golden symbolize refinement while dark blue and white refer to the ocean and suggest tranquility.

You can obviously choose a basic color scheme: one hue for your background and another for your font. You can nonetheless try more complex combinations with 3 or more colors. In this case, check that the palette you use is pleasant to the eye and that it evokes the emotions you want to transmit.

A great example of color matching can be the 2021 Pantone colors the year : Illuminating yellow and Ultimate gray. The first is bright and vivid, the second firm and reliable; together, they represent strength and optimism.

3. Improve your readability with the right contrast

Establishing the right contrast between your background shade and your font color is essential. The basic rule is a light font over a dark background or a dark font over a light background. A high contrast means an optimal readability, and thus a high level of impact on your audience. To avoid having the same level of saturation in both colors, try to choose different hues and tones. For example, the pastel shade of a color will create a better visual impression when combined with the pure hue of another color.

One last piece of advice: if possible, always try to visualize your presentation on the screen where it will be projected, in order to check the final visual impression. Now you have another string to your bow: you are ready to consciously choose the right colors for your PowerPoint presentation!

We hope you like these tips. Your feedback is very important to us. Tell us what is (are) the color(s) you love to use in your presentations.

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• By Illiya Vjestica
• - January 26, 2023

What are the Best Colours for Your PowerPoint presentation?

Choosing the best colours for PowerPoint isn’t as black and white as it seems. Many factors go into picking a powerful palette – involving everything from your audience’s emotions to your talk’s cultural context and, of course, to how your slides look.

Suppose you’re taking it as seriously as you should. In that case, you need to consider all of these when deciding on your colour scheme – as nailing this aspect of your presentation’s design will help you to communicate your message in the most impactful way possible. Interested? Let’s get stuck in.

Complementary colours

It would help to consider contrast when picking two or more colours for your presentation.

Contrasting colours are valuables when it comes to heightening the visual effect of your slides. They’re instantly impactful – reeling your viewers in by drawing their eyes to the screen. Also, they enhance your slides’ other elements – such as any fonts or tables used – increasing their visibility when used correctly. There’s a reason why black is nearly always paired with white and blue with yellow or orange. Together, they create a powerful impression… and it’s all thanks to contrast.

There’s a simple way to discover contrasting colours, and that’s by using a simple colour wheel. With this tool, you can easily see which colours are the opposite of which… helping you to refine your palette and ensure your presentation has colourful clout.

It also helps to follow the 60-30-10 colour rule . It’s generally for interior decorating but can support picking a colour scheme.

What Colours should not be used in PowerPoint?

When choosing colours for your slides, it’s important to create a contrast between the background and the text. I recommend avoiding using light text on a light background.

For example, a yellow background with white text often makes the text difficult to read. Likewise, with yellow text on a white background, it’s challenging to see.

Make sure your presentation content can be seen at the back of the room. You can use a colour contrast checker to ensure you have a strong contrast ratio to ensure your slides will be readable. This will help make your text more readable and provide a clear contrast between the text and background of your slides to enable your audience to follow along easily.

What are the Most Popular Colours for PowerPoint?

Here are some of the best colour combinations in PowerPoint. You can choose to experiment with your own as well.

Red & Black

Black & Yellow

Others include:

Blue & Yellow

Black & White

Orange and blue

Yellow and purple

Black and white

The selection method is slightly different for more complex presentations using three or more contrasting colours (triadic colours, for those who want to know). Pick three equally distanced colours around the colour wheel to choose the best complementary shades. These colours should, again, work beautifully together – providing that perfect contrast you crave.

Popular triadic choices include:

• Orange, green and purple
• Yellow, blue and red

Generally, we wouldn’t advise throwing a fourth colour into the mix – or more, besides. While using bright colours can have a wonderfully eye-catching effect on your PowerPoint slides, using too many at once could make them too “busy” – overloading the audience and detracting from the potential power of the colour combinations you’ve used. Adhere to the cliche “less is more”, and your simple yet striking presentation should speak for itself.

Colour psychology

You’re probably already familiar with the basic principles of colour psychology. Essentially, it’s been said that specific colours have set effects on people – specifically, causing them to feel a particular way. For instance, red is purported to inspire anger, blue to calm, and yellow to feel joy.

While there’s something to be said for this, colour psychology (as many people understand it) isn’t a flawless theory for one big reason: emotions aren’t quantifiable! Therefore, we can’t honestly claim that specific colours create the same feelings in every person – everybody’s different, and shades carry unique meanings for most of us.

You want to tap into your audience’s context of specific colours and other psychological and physical factors that may come into play. This is where the true magic of colour psychology lies. By understanding what influences your audience when it comes to colour – and knowing which colours are paired up with which emotions and responses in their lives – you can design something that sings. For instance, did you know that while, in Western and Japanese culture, the concept of love is associated with the colour red, it’s symbolised by the colour blue in African culture and yellow in Native American?

You can also your colour choice to the theme of your presentation. More on that later.

Know your audience. Get to know what inspires them, and let that influence your palette. It could make all the difference.

Colour symbolism

So, now you know to look into contrasting colours and your audience’s association with them. But we’re missing one major factor: you. What colours reflect you the best?

There are two ways that you can approach figuring this out. The first is straightforward: looking at your brand’s existing design. If you have a strong image already – of which colours will doubtlessly play a role, used on your website, logo and elsewhere – this is where you should start when designing your presentation. After all, these colours are already associated with you, so using them will create a strong link between your PowerPoint and the rest of your materials. Further, use colours so your audience can recognise you more quickly, and your presentation should look more professional. There are a lot of pros.

Option two requires a bit of decision-making. Suppose your brand doesn’t have any firm affiliations to colour already. In that case, you should consider which colours are associated with what in the context of your presentation and overarching brand ethos. Similarly to the colour psychology we’ve discussed, these hues will help you communicate your message clearly (and colourful). Some colour combinations are considered classic. They go together

Some popular colour associations include:

• Green – nature, the environment
• Blue – the ocean, sadness (referred to as “the blues”!)
• Orange – warmth, autumn
• Red – anger, love, energy

So: what are you talking about? Are there any clear colour associations to that topic already? Drill down to the heart of your presentation’s message, and choose the colours that reflect that the most.

One final thing. Once you’ve discovered your “essential” colour – whether that’s the colour that’s most strongly associated with the topic of your presentation or the colour that you’re hoping will have the biggest influence on your audience – make sure to make it the strongest colour on your palette (for instance, the background of your slides). This should ensure it delivers the impact you’re hoping for… levelling up your talk. Perfection.

Over to Hue

We know that we’ve given you a lot to think about, but if you’re ever feeling confused over colour, remember that it all boils down to the following factors:

Your brand + your audience’s colour associations + visual effect = the best palette

Once you’ve nailed this equation, the rest should come quickly. Good luck!

Choosing the right colours is one thing – putting together a presentation your audience will never forget. That’s another. Get in touch with us today to see how we can help your slides shine.

Illiya Vjestica

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• Design , Inspiration , Lists , Presentation Design , Presentation Trends

The 7 Best Color Combinations for Your Next Presentation Design

• By: Michael Dyer

Whether you’re a new presentation designer or a seasoned pro, I’m sure you’re familiar with the impact that color can have on a design. Today we’re going to look at the 7 best color combinations for your next presentation design. 

Color evokes emotion. It can inspire, create intrigue. Because color can be so influential, color is one of the most powerful tool at your disposal as a presentation designer.

With almost 18 million colors out there, the color scheme options for your next presentation are just about infinite. But don’t worry. We’re here to help.

Foundation: Color Theory and Color Wheel  

If you’re just looking for colors, you can scroll on – but if you really want to understand the why behind each of these color schemes, keep reading.

Color theory

What is Color Theory, well the IDF says that “Color theory is the collection of rules and guidelines which designers use to communicate with users through appealing color schemes in visual interfaces.”  

In basic terms – Color Theory is the science of using color to communicate.  

Color wheel

Did you know that Isaac Newton invented the color wheel? When he was 23… While that makes me feel like a failure on a personal and professional level, I’m truly grateful he created it. Here’s why:  

Newton understood how color was defined by human perception and how it came together to create eye-catching combinations, resulting in him creating the primary, secondary, and tertiary color categorizations:

Primary colors : red, yellow, blue

Secondary colors : orange, green, violet (created by mixing primary colors)

Tertiary colors : red-orange, yellow-orange, yellow-green, blue-green, blue-violet, red-violet (created by mixing both primary and secondary colors)

To get started, let’s split the color wheel in half. You’ll start to notice that there is a distinction between warm colors (reds, oranges, and yellows) and cool colors (blues, greens, and violets).

Warm colors typically convey sentiments of energy, brightness, or life whereas cool colors convey sentiments of calmness, grounding, or serenity.

Color Combinations

There are three basic color combinations that you need to understand.  

Complementary Color Combinations are the colors that sit on opposite sides of the color wheel. Combining these colors creates an effect of high contrast. Due to the high levels of contrast, they’re typically pretty eye catching.  

Analogous Color Combinations are every two to five colors that sit beside each other on the color wheel. These color combinations create a sensation of balance. Typically one of these colors sits in the background, while the other more dominant color sits in the foreground. 

Triadic Color Combinations or Split-Complementary are spaced evenly throughout the color wheel and tend to be more rich or vibrant in color. This color combination is typically dynamic, creating a harmonious visual contrast that pops when combined. Create a triangle on the color wheel and you’ll find your 3 triadic colors. 

Understanding the universal perceptions and relationships of colors is key to being a great artist or designer.

So here’s our list of the 7 best color combinations for your next presentation design.

Note: Naming colors is less of a science than color theory is, so we took inspiration for OPI’s nail polish names and went a little wild with these.  

1. The “Hip Tech” Combination  

Once you start looking for these purples mixed with these oranges, you’ll notice them all over the place. And for good reason, they look great together!  

2. The “Fun at the Beach” Combination  

Definitely a bit more playful than the first, but we’re expecting to see more and more pastels come into play in 2023, so don’t be surprised if you start seeing #DCF3C4 show up in a pitch deck near you.  

3. The “Australian Summer” Combination  

A pitch deck? Sales demo? New branding guidelines, our team loves this color set and we think you should too.  

4. The “Gen Z’s Easter” Combination  

As we mentioned, pastels are coming back in a big way. And we think the Gen Z’s Easter could really take flight.  

5. The “Cool April Nights” Combination  

Is it just me or do you want to bust this out on your next deck, illustration, and re-paint that boring room in your house all of these colors?  

Just me? Ok.  

6. The “Logistics Company but Cooler” Combination  

I’m going to say it – if you’re a company that does logistics or you’re a new map app, I’ve almost completed your new branding for you. That green and blue with those pinks, you’re welcome.  

7. The “This Presentation is Going to Win a Prize on Behance” Combination

We believe in saving the best for last – and while there’s a bunch of winners on this list – I think the diversity of this color combination along with where design in 2023 is going- this could be the winner.  

If you’re curious what a team of professionals could do with any of these color combinations or with your brand guidelines, let us know! We’d love to work with you on your next deck!  

Michael Dyer

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How to choose the best presentation colors

Get your team on prezi – watch this on demand video.

Kelly Morr July 05, 2016

It’s no secret that humans are drawn to visual stimuli, but many underestimate how colors affect our emotions and responses to information. Our color associations are not merely preferences, they’re also influenced by culture and evolution. For instance, it’s thought that humans have an aversion to brown because of its associations with rotting produce. However, the color red captures our attention because it’s a universal sign of heightened emotion. Presentations that are not only visual but also thoughtful when it comes to color, have a better chance of effectively communicating their message. That’s why in this article, we’ll share some of our top tips for putting together a powerful presentation color palette.

Presentation colors: Setting the mood

To choose your presentation colors, start by determining what mood you’re trying to set. Is the message supposed to be exciting? Perhaps it’s intended to keep people calm during a time of high tension, or maybe it’s full of important information that will require your audience to stay alert and attentive throughout. In any case, try using the guide below to help you select the right starting point for your presentation colors.

A dash of color theory

Once you’ve used mood to determine your base color, you can move on to choosing the rest of your presentation colors. At 99designs , we use a color wheel and a bit of color theory to help us out. Consider one of the following themes:

Monochromatic : one color in multiple shades or hues.

A monochromatic theme will give your presentation a feeling of harmony and be visually pleasing to almost everyone. If this were a food, it would be spaghetti with meatballs: it’s a classic and when done right it can be amazing, but even if not done right it’s pretty hard to offend anyone or make it terrible.

Analogous : two colors right next to each other on the color wheel, you’ll want to pick different shades or hues of these colors, as well, for contrast.  

This approach adds a nice level of variety but is still fairly safe. This is good for helping people pay attention and take in complicated topics without overwhelming them. If this were a food it would be enchiladas: it has a little spice, but it’s still a pretty safe thing to serve at a dinner party.

Complementary : two colors across from each other on the color wheel, again, with a couple shades/hues of each.

This will get attention! When we see complementary colors next to each other, it overloads our brains. This sort of scheme is best used when you definitely want to make a splash. If this type of theme were a food it would be screaming hot chili: some people are going to love it, but it may be too spicy for others.

Triadic : three colors equally spaced around the color wheel, with small variations in the shade of two colors.

This is a color scheme for advanced color users. When done right, it can guide where people look, creating balanced and visually compelling presentations, but it’s also really easy to mess up. Triadic themes are chocolate souffle : gourmet, delicious, will win you praise from almost anyone, but are super hard to make a right. One tip to keep in mind is to give each of your presentation colors a purpose. For example, one color should be more muted to ground viewers and the other two should be intentionally used as accents.

Tips for choosing the best presentation colors

Choosing the right presentation colors is crucial because they can significantly impact the audience’s perception and understanding of the content. Here are a few tips to help you select the best colors for presentations:

Think about what colors mean

Different colors can make people feel different ways. For example, blue is often seen as trustworthy, and red can grab attention. Choose presentation colors that match what you’re trying to say. If your theme is more on the formal side, blues and greens are great. For something that needs to pack a punch, you might want to go with reds and oranges.

Know your audience

People from different places or backgrounds might see colors differently. And it’s not just about culture; age and gender can play a role too. Younger folks might like bright, bold colors, while a more mature audience might prefer something less flashy.

Simplicity is key

Stick to a few presentation colors so you don’t overwhelm your audience. A good starting point is one main color for the background, another for your text, and maybe one or two extras to highlight important points. This makes sure your audience knows where to look.

Make sure it’s easy to read

You’ll want to pick presentation colors that stand out against each other so everyone can read your text easily. A dark background with light text or the other way around usually works best. 

Test it out

Colors can look different depending on where you’re presenting or what device you’re using. Always check how your presentation colors look in the room you’ll be in or on the device you’ll use. This way, you can make sure everything looks just right, no matter where you are.

Brand alignment

When picking colors for your presentation, it’s key to match them with your or your company’s brand. This consistency helps people recognize the brand and keeps things looking sharp. If you’re presenting on behalf of a company, starting with the brand’s colors is a smart move.

Trend awareness

Staying up to date with current color trends can give your presentation a modern and relevant vibe. But remember, it’s crucial that these trendy colors fit well with what you’re trying to say and don’t shift focus away from your main points.

Be aware of accessibility needs

Make sure to consider how accessible your color choices are for people with color vision differences. It’s important to steer clear of color pairs like red-green or blue-purple that might be hard for someone with color blindness to tell apart. 

Feedback loop

It’s a smart move to get some outside opinions on your choice of presentation colors. Chatting with colleagues or friends can shine a light on aspects you might not have considered. They might see things differently, which can really help you fine-tune how your presentation comes across.

Keeping these points in mind can help you choose the right presentation colors, making it clear, engaging, and accessible to your audience.

How do colors work? 

Colors carry distinct meanings, allowing you to shape audience perception in your presentation. Understanding these meanings helps in choosing the right presentation color palette to achieve the intended impact on your audience.

• Red: Signals urgency and excitement. It’s powerful for grabbing attention and can evoke strong emotions like passion and danger.
• Blue: Conveys trust and calm. It’s preferred for its soothing effect and is often used in corporate and healthcare settings to inspire confidence.
• Yellow: Associated with happiness and energy. Its brightness catches the eye quickly, making it effective for highlighting important points.
• Green: Represents growth and harmony. It’s easy on the eyes and used to denote eco-friendly concepts or financial themes.
• Orange : Suggests creativity and enthusiasm. It’s less aggressive than red but still effective in drawing attention and showing warmth.
• Purple: Implies luxury and wisdom. It’s used to create a sense of mystery or to appeal to the imagination.
• Black: Denotes sophistication and elegance. It’s powerful for conveying seriousness and can make other colors stand out when used as a background.
• White: Symbolizes purity and simplicity. It’s great for creating contrast and making content appear cleaner and more accessible.
• Pink: Evokes femininity and romance. It’s softer than red and can attract attention with its nurturing and calming qualities.
• Gray: Represents neutrality and balance. It’s versatile, often used as a background to help other colors pop or to convey a sense of sophistication without overwhelming.

What colors attract people’s attention?

When selecting colors for presentations, our primary goal is to capture the audience’s attention. This requires a thoughtful selection of colors that complement each other well. Here are several attention-grabbing color combinations designed to catch the eye, tailored to suit many themes and styles:

• Red and white: This mix is great for when you want to get people excited or to act on something, like in a sales pitch or a pep talk. It’s clear and direct.
• Navy blue and gold: Perfect presentation colors for serious business talks, financial updates, or anything where you want to look sharp and trustworthy. The use of a blue color theme keeps things looking professional.
• Yellow and gray: This combination is perfect for sparking creativity or presenting something new, like a startup idea or a design project. It’s bright and keeps things interesting.
• Turquoise and coral: This one’s refreshing and works well for topics on health, wellness, or the environment. It feels fresh and easy on the eyes, great presentation colors for learning settings.
• Purple and lime green: If you’re aiming to stand out, especially with tech or futuristic themes, this is your go-to. These are colors that grab attention without being too much.
• Orange and teal: Ideal for talking about marketing, travel, or anything adventurous. It’s engaging and makes people want to listen, perfect for a younger or dynamic crowd.
• Black and electric blue: When you’re dealing with high-tech or luxury products, this beautiful color combination gives off a cutting-edge vibe. It’s sleek and makes a statement.

Each pair is picked to not just look good but to help convey your message effectively to your audience, depending on what you’re talking about.

Presentation colors: careful application is key

When you’ve got your palette together, remember to use it to direct attention rather than steal the show. For example, see how the monochromatic theme below was applied to the dinosaur illustration. From left to right, the first color was used for headlines, the second for body text, the third for background, and the fourth and fifth are accent colors.

Also, remember that accent colors should be used sparingly. Try using them to draw attention to the most important parts of your presentations, such as the 1-3 key takeaways you want people to remember.

If you’re interested in learning more about creating an effective presentation, read the following article on presentation design .

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9 Beautiful Color Palettes for Designing Powerful PowerPoint Slides

Anuj Malhotra

Color is fascinating. It is stimulating. It is like the universe itself- Infinite.

No matter how much you read on colors and their meanings, color theories, color wheel and types of color schemes , importance of color in design and what not, it still appears fresh and enlightening. Such is the power of colors- it makes you hungry for more knowledge, more thinking, more feeling and literally more hungry if you use warm colors like the exciting yellow and orange at an eating place. Even more romantic: just recall the abundance of colors and the romantic energy they evoked in La La Land!

Source- YouTube

So when we say, “Color plays an important role in design”, it is actually an understatement. It plays a huge role. It evokes a range of emotions, helps our eye navigate smoothly across the design, and sets the tone for the overall message you want to convey.

Unfortunately, as much as colors and their combinations are put to a wonderful use in web design and graphic design, they are grossly neglected in the presentation business. Half of the presentations are still reminiscent of stone age- dot points and essays thrown on white slide. The other half uses the safe blue (nothing wrong in that as blue represents professionalism) but all the time blue, seriously? Audience begins to feel blue.

P.S. Did you know Blue is the world’s favorite color ! It is! But I can place a bet of million dollars (not that I have it) that it is not the above blue. This is PowerPoint’s default color when you insert a shape or SmartArt.

It’s time to get creative while using colors in presentation slides! Forget about your brand colors if they are not exciting. Change them too. We desperately need to use this powerful design element and nonverbal communication tool to bring our presentations to life! But how?

We have done the hard work and found 9 awesome color palettes that would work wonders for presentations. Many are a beautiful combination of warm and cool colors (warm colors being red, yellow and orange that seem to approach us while cool colors being violet, blue and green that appear to recede from us). Also sharing the inspiration behind these color palettes. Let’s devour them one by one:

Also Read : A Super-Fast Guide to Business Plan Templates

9 Creative Color Combinations You Can Steal for Your Slides

Color palette #1- powerfully memorable (red and grey).

This color palette comprises basically 2 colors- red and grey and shades of them. This high contrast color scheme is applicable to all types of presentations, especially where you need to pitch your products or services. Red adds energy to the content and the slide, while grey grounds the slide, makes it look professional and lets red be the centre of attraction.

Red is also a great color for a brand since it signifies warmth, confidence and energy. Being such a memorable, emotionally intense color and having high visibility, it boosts brand recognition, and hence, is an integral part of bold color palettes. Here’s the color palette for you:

Download this Color Palette

We have also provided the darker variations of each color (called as Shades in color terminology) and lighter versions (called tint) in case you need to highlight or tone down a certain color based on your requirements and company branding.

P.S. To use such color palettes, simply save them and use the Eyedropper tool from the Color menu in PowerPoint:

If you want the exact color code in case you are using an older version of PowerPoint, you’ll have to manually enter the RGB color values for each hue. Simply click the More Colors… option given above the Eyedropper option and manually enter these values:

• Color 1- Red (Red- 224, Green- 69, Blue- 86)
• Color 2- Dark Red (Red- 43, Green- 21, Blue- 21)
• Color 3- Grey (Red- 242, Green- 242, Blue- 242)
• Color 4- Dark Grey (Red- 127, Green- 127, Blue- 127)

Inspiration Behind this Color Palette:

DDB Canada created a heartfelt campaign for The Historica Dominion Institute and in support of The Memory Project to pay tribute to its soldiers on 11/11/11. The sombre grey and lots of white space evokes the vacuum caused by the absence of those soldiers. The use of a single bright color- red- creates a dramatic effect and evokes awe in the viewers. Here’s the brilliant print ad:

Source- bestadsontv.com- The Historica-Dominion Institute: Remember 11/11/11

Do not draw the meaning that this combination is for special occasions. Every presentation is special for you. You want your message to be remembered. So use light grey as background and red in the foreground to highlight the most important phrase, icon..basically the core of that slide. Here’s a real estate PPT slide that applies such color palettes beautifully:

Also notice how dark grey has been used for text instead of the standard black. It creates a harmonious look and feel, and the slide overall looks creative and professional at the same time.

Give a Red-Carpet Look with this Color Scheme:

When following color palettes, you can switch the background and foreground colors- red as background and white or light grey as foreground. That will give a red-carpet look to your presentation:

Presentation Rule To Remember: Have High Contrast for Easy Readability

By and large, this rule will save you from making color disasters:

• Light Background Colors- Dark Foreground
• Dark Background Colors- Light Foreground

There was another color in the color scheme- dark red, almost resembling brown which is a very masculine color. You can use that too where you need to use color other than red; as we did in the slide below:

Alternatively, we could replace the serious dark red with the happy bright red in the above slide and use a shade of grey for the remaining 28% as we do not want to highlight that portion. We want to highlight 82% and since red is a perfect accent color (accent colors are colors used for emphasis); let’s use the same:

Which slide would perform better? Tell us later when you are done with this article; let’s move on to our second color palette:

Color Palette #2- Vibrant and Young (Plum, Orange, Teal & Grey)

Why do presentations have to look “old”? Why have they become synonymous with draining life out of audience? Too much text. Check. Bad design and layout. Check. Devoid of color or dull colors. Check, check. Well, for those who cannot chop off content due to some reason and have limited design and layout knowledge, we published an article on 15 Ways To Turn A Very Text-Heavy, Bullet-Ridden Slide Into Amazing! For the last problem i.e. dull colors, we are publishing this article. This color scheme (comprising plum, orange, teal and grey) screams young and is in no way less professional than any other color scheme:

Grab this Color Palette

Color codes for the hues:

• Color 1- Plum (Red- 184, Green- 13, Blue- 72)
• Color 2- Orange (Red- 242, Green- 151, Blue- 36)
• Color 3- Dark Teal (Red- 43, Green- 106, Blue- 108)
• Color 4- Dark Grey (Red- 64, Green- 64, Blue- 64)

The beauty herself and icon of the young generation- Emma Watson- stuns in a color-oozing ad by Lancôme, owned by L'oreal. She is the brand ambassador of Lancôme and her vibrance is matched by the beautiful spring colors in the ad below which you would have surely looked even before reading all this text.

Courtesy: Lancôme

Warm orange, seductive plum, innocent pink, mysterious dark teal- the above ad has all the face-turning colors. Doesn’t look relevant to presentations? That’s what I thought too before I extracted the colors and applied it to my slides. Boy, they look so vibrant!

The dark grey adds a professional touch while the plum and orange colors inject interest into the slide. Plum, very similar to purple, is a rich color that is associated with royalty and romance. Orange is the color of joy and creativity while Teal is the color of sophistication, confidence and serenity. If you feel combining these colors is creating a color riot, just choose any 2 contrasting colors from this palette and make your slides rock like these:

Color plays a very important role of grouping elements here. The reader can easily read the content alternatively as the process goes, or read the dark teal group and orange group separately. A picture will form in his head and if asked to recall the process later, he will remember the color blocks and quickly recall the content too.

The color palettes you choose depend on your preferences totally. That said, try using the brightest color sparingly or else it would overwhelm the audience and overpower everything. In the slide below, we reserved the plum color for the title alone:

Have you ever seen any Human Resource presentation so vibrant before? I never had. Let’s move to color palette 3:

Color Palette #3- Retro Rocks (Dark Blue, Tan & Green)

As conflicting as it may sound, your presentations can look old but it has to be stylishly old! Yes, I mean retro. Who doesn’t like the retro look and feel whether it is fashion, art or presentations for that matter. Here’s a color palette (comprising dark blue, tan and green colors) to give that retro vibe to your presentations!

Download this Color Scheme

Here’s the color code for each hue:

• Color 1- Dark Blue (Red- 4, Green- 37, Blue- 58)
• Color 2- Tan (Red- 225, Green- 221, Blue- 191)
• Color 3- Green (Red- 76, Green- 131, Blue- 122)

“Home is wherever you park.” A beautiful vintage poster I came across on the web immediately caught my attention thanks to its classic and nostalgic color scheme.

It’s dreamy quality comes from the dark blue sky, the green ground and the moon and the stars. The best color palettes mirror real life- they are relatable and thus more “human”. Since Dark Blue signifies power and knowledge, it is a perfect color for corporate presentations. Let’s apply it to our slides and see how it looks:

The slide looks a poster, doesn’t it! What better do you want. Each PowerPoint slide should be worthy of sharing on social media networks like Facebook, Twitter, Pinterest and LinkedIn. Since the look is so classic, your presentations also get the timeless look and feel. Here’s another presentation slide that is so poster-ish and larger than life:

Color Palette #4- Dominating Duo (Teal & Red)

This brings two of my favorite design colors together- Teal and Red. Color experts, interior designers and graphic designers can’t get enough of Teal. It is trendy and unique- neither blue nor green. It appears as if it has been discovered only recently, especially where presentations are concerned. I see Teal dominating infographics but can’t recall even one in presentations!  

Teal, as we said before, signifies trustworthiness, serenity and reliability. Complementing it and conflicting it is the energetic and sexy red. Use the lighter version of Teal which is Aqua as your slide background and you have a soothing, calm effect while red grabs the audience eyeballs.

Use the Eyedropper tool to extract these colors or apply the following color code:

• Color 1- Aqua (Red- 131, Green- 211, Blue- 212)
• Color 2- Dark Teal (Red- 45, Green- 129, Blue- 131)
• Color 3- Dark Red (Red- 145, Green- 12, Blue- 7)
• Color 4- Orange (Red- 244, Green- 129, Blue- 83)

A movie poster. Didn’t know my search for comedy movies would land me to the colorful and lively movie poster of Nacho Libre . The red flowing cape is understood and nothing out of the box but the hero’s teal tights surely caught my attention. Red looks all the more ravishing thanks to the ample teal in the background. Have you watched this movie? If you judge a book by its cover and correspondingly a movie by its poster, then the movie surely appears interesting.

Well, presentation mostly is not a comedy affair or a showbiz. But like any other visual communication, it has to attract audience attention and sustain it. Let’s replicate this color combination in our presentation slides and see how it looks:

The font is awesome but even an ordinary italic font in bold red could hardly go unnoticed. The darker shades of teal and red add mystery to the look and feel making one curious to see what comes next. This scheme is great for your Title slide and Section Header slides.

If you are using images in your text slides like in the one below, you can use just one color since the image already contains its own colors and adding teal and red would make the slide look busy. So you can use shades of teal and create a beautiful slide like the one below:

Color Palette #5- Authoritative Punch (Dark Green & Tan)

It’s said that age also influences your color preferences. Probably, the audience of your presentation is not the millennials but the investors and C-suite executives. You do not want to risk using orange and reds and appear non-serious. You want to look dead-serious and super-professional. Blue is a safe choice as I said. However, color palettes like this comprising 2 colors- Tan and Dark Green- are a better alternative and makes your slides look different from others:

Use this Color Palette Template

• Color 1- Dark Green (Red- 42, Green- 50, Blue- 46)
• Color 2- Tan (Red- 216, Green- 203, Blue- 187)
• Color 3- Blue-Gray (Red- 33, Green- 36, Blue- 39)
• Color 4- Brown (Red- 141, Green- 128, Blue- 111)

We have all searched for breathtaking wallpapers for our laptops and phones. What makes them breathtaking? Amazing landscape and colors. Here’s one such wallpaper I found on Pixabay. It is magical and mysterious. The forest dark green evokes awe, especially when it is surrounded by plenty of white space and light colors.

Let’s apply this color scheme to a serious presentation topic such as Customer Relationship Management:

Since dark green is an established army color as it camouflages with surroundings, you can leverage this association to your advantage. Use shades of green and tan in the slides that follow and give an authoritative look and feel to your presentation:

Color Palette #6- Crystal Clear (Turquoise, Teal & Blue)

If you have been using sky blue in your presentations, you can continue doing that. It is a refreshing and calming color that instantly brings to mind images of sky and sea. Also want to add a touch of sophistication to your presentations? Choose the Turquoise color instead. It is a combination of pale blue and green and brings to mind the turquoise gemstone.

Like blue, it is also refreshing and calming and symbolizes depth, stability and wisdom. More importantly, it’s crystal clarity signifies open communication, healing and emotional stability. A shade of turquoise is Teal that we used a little while back along with red. A lighter version of turquoise is aqua which when contrasted with white looks all the more pure and relaxing.

Color palettes like this one however puts turquoise against its darker shades like dark blue, teal and green to add authority, wisdom and sophistication to your presentation.

Grab this Beautiful Color Scheme

• Color 1- Turquoise (Red- 39, Green- 195, Blue- 243)
• Color 2- Dark Teal (Red- 12, Green- 113, Blue- 133)
• Color 3- Dark Teal (Red- 5, Green- 112, Blue- 145)
• Color 4- Dark Blue (Red- 3, Green- 52, Blue- 83)
• Color 4- Black (Red- 0, Green- 0, Blue- 0)

One can watch marine life for ages. The colorful beings inhabiting the crystal clear waters are a treat to watch. So, when I stumbled upon this BBC One documentary on tiny Japanese fish “pufferfish” designing a sculpture on the seabed, I was awestruck. It proved useful for my color palettes inspiration too. Here’s the cute fish:

Source- Youtube (BBC One Documentary)

Imagine this is as the background for your presentation- Lovely! The fish’s piercing black eye, dark blue shadow, the specks of green on its tail and skin wonderfully complement to create this natural color scheme. Let’s steal it for our PowerPoint presentation:

White looks the perfect contrasting color for blue. But the Teal color lends more power to the word “grow”. Of course, the typography also plays its part in reinforcing the message. By the way, if you want to add typography to your skill arsenal, do check out these 11 Typography Tweaks And Text Effects To Spice Up Your Presentation Content .

There is a lot of blue in this color palette but it won’t make anyone feel the blues. Take a look at this business slide to adapt to the right color palettes:

Color Palette #7- It’s American-ish (Red & Blue)

Fourth of July is around the corner. So why not use a color palette inspired by it.

There’s a reason America adopted red and blue along with white for its national flag. Red symbolizes courage and sacrifice, blue symbolizes vigilance and justice while white represented innocence and purity. The beloved American superheroes wear their patriotic colors with pride. See Spiderman's suit- red and blue. What about Superman and WonderWoman! Their traditional outfits too had dominantly red and blue combination.

That does not mean you have to be an American to use the color palette that we are sharing. We are using a totally different variation of red and blue. So use the following color palette without any hesitation:

Download this Dynamic Color Palette

RGB values for each hue:

• Color 1- Rose (Red- 255, Green- 86, Blue- 87)
• Color 2- Dark Teal (Red- 55, Green- 108, Blue- 138)
• Color 3- Light Orange (Red- 242, Green- 217, Blue- 187)
• Color 4- Blue-Grey (Red- 99, Green- 143, Blue- 169)

Never knew surfing on Facebook during office hours could also be productive. A video on my timeline “7 Signs You Are Perfect For Each Other” by FilterCopy got me glued with its beautiful color scheme.

Let’s apply this dynamic color scheme to our slides. Here is a slide which looks bold and powerful. There is a beautiful balance of masculinity and femininity too with dark blue and soft red.

White is a perfect contrasting color for easy readability, whether you take red and white combination or blue and white. Blue on red doesn’t look bad either. It scores a little less on readability as compared to white but if font size is not too small, you can carry off red and blue together with style like in the slide below:

Color Palette #8- Opposite Attraction (Blue & Yellow)

Opposites attract. So let’s take 2 opposite color forces- one that is attention-grabbing and one that is conservative. One that represents summer and the other winter. Yellow and blue. A warm and cool color in one single slide gives you the perfect balance- the youthful energy and the professional touch.

Use this Color Palette

Color 1- Dark Blue (Red- 2, Green- 81, Blue- 150)

Color 2- Orange/Mustard (Red- 253, Green- 179, Blue- 56)

Inspiration Behind This Color Palette:

A newsletter from an online shopping portal in my inbox coaxing me to shop for Father’s Day definitely convinced me (to steal the color palette for this article). It was perfect for the occasion as blue is considered the color of men and yellow calls for celebration.

So, if you love using blue for your presentations, please do. But try yellow or mustard this time as in the color palette and breathe life into your corporate presentations! Yellow is also the color of innovation; so we felt the color palette was perfect for this slide:

The yellow used here is not the bright yellow or the bright orange that professionals detest using. It is soft orange or mustard that does not look childish from any angle. Use shades of blue and yellow to avoid making the slides look too colorful. Notice how dark blue has been used for human face instead of a new color:

Color Palette 9- Down to Earth vs. Royal (Brown & Gold vs. Dark Purple)

How about using earthy colors for our presentation that gives an impression we are grounded in our roots! Earth tone color schemes include combination of browns and tans. The soil, clay, dirt and rocks give us neutral colors that can be used to give a down-to-earth look to our presentation. Here’s such a scheme that contains all the neutral colors except one- dark purple that is a color of royalty:

Grab this Color Scheme

According to your choice of color palettes, here are the values to get the exact hue:

• Color 1- Gold (Red- 254, Green- 174, Blue- 2)
• Color 2- Brown (Red- 110, Green- 54, Blue- 42)
• Color 3- Light Yellow (Red- 241, Green- 226, Blue- 160)
• Color 4- Dark Purple (Red- 32, Green- 12, Blue- 37)

An image of a yellow excavator on a construction site on Pixabay had all the feel-good earthy colors. You could also extract the sky blue color from this image although it is mostly covered by yellowish clouds. Wonder where we got the purple from? See the excavator’s shadow and the front portion where vehicle number is displayed:

Source: Pixabay

Let’s take the first 2 colors from such color palettes and apply this to a presentation slide- golden background and brown foreground. The gold color adds spark and prestige to the slide while the masculine brown gives power to the content:

Now, let’s apply the last 2 colors from this palette- pale yellow and dark purple. It’s a high contrast scheme and gives a royal look and feel to the slide. Let’s use the pale yellow as the background on the same slide and replace brown with purple. Which looks better?

Want to make your presentation look more royal and sophisticated? Use purple as the presentation background and use the soft yellow for your content, shapes and icons:

That’s all we had to share on color palettes with you for today. As we said in the beginning, color combinations can be infinite. Hope you exploit the power and psychology of color palettes to inject vitality into your PowerPoint presentations and other designs!

And hey, which color palette(s) did you like the most? Please give us your valuable feedback in the comments below. And if you found the article useful, spread the word. Here’s a pre-populated tweet to get you started:

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Blog Accessibility Guide to Accessible Colors Palettes [Templates Included]

Guide to Accessible Colors Palettes [Templates Included]

Written by: Jessie Strongitharm Nov 30, 2022

Color is important. Like,  really  important. So important, that  93% of people  report it being the number one factor influencing their purchasing decisions. But remember: not everyone experiences color in the same way.  With over 2.2 billion people  affected by a visual impairment, failing to design with accessible colors in mind is one costly, exclusionary mistake to make. 

So to help you appeal to your whole audience, I’ve done a deep dive into all aspects of accessible colors.

Keep reading for an infographic overview of what they are, why they matter and how you can easily create be- hue -tifully inclusive color pairings — along with tons of tips, examples and accessible templates too.

Click to jump ahead:

• Accessible colors 101 [infographic]
• What are accessible colors? 

Color accessibility guidelines

How do you choose accessible colors , 10 examples of accessible color palettes and templates.

• Why are accessible colors important? 

3 Types of color blindness

• 3 quick tips to improve color accessibility

Accessible colors FAQ

Accessible colors 101 [infographic].

What are accessible colors?

Accessible colors are color combinations that have enough contrast to make layered elements (such as text or icons on a background) clearly distinguishable to those visually impaired or deficient in color vision. A key component of  accessible design , accessible colors pay consideration to how people with disabilities understand information, in order to ensure all components of a page are  accessible , legible and inclusive. 

Wondering what  makes  a color accessible? For folks who are “colorblind”, the ability to differentiate certain hues depends on the color contrast ratio — or the degree of contrast between two layered objects (i.e. foreground and background colors). 

Established by the World Wide Web Consortium (W3), these contrast ratios are laid out in the  Web Content Accessibility Guidelines (WCAG)  — a continuously-updated document that defines accessibility standards and provides instructions on how to make digital content accessible to people with sensory impairments. I’ll discuss the specifics of those color contrast ratios in a moment. But first, let’s review the types of impairments that require accessible design choices. 

Related: Image Alt Text: Definition and Best Practices for Accessible Designs

The  WCAG 2.1  provides clear recommendations on how to make content accessible for everyone, regardless of disability or device. They’re based on three levels of compliance — A, AA and AAA — that stem from the color contrast ratio of layered components.

A – Minimal accessibility

Color combinations with a contrast ratio below 4.5:1 for normal text (and 3:1 for large text and graphics) will cause difficulties for many people with disabilities and impairments. 

AA – Strong accessibility

Color pairings with a contrast ratio of 4.5:1 and above provide sufficient accessibility for use in normal text, large text and graphics. 

AAA – Enhanced accessibility

Color combinations with a contrast ratio of 7:1 for normal text and 4.5:1 for large text and graphics provide enhanced accessibility. Government sites typically follow these standards.

TLDR:  a minimum color contrast ratio of 4.5:1 is best practice for text and interactive elements to meet the needs of colorblind or visually impaired users.

Here’s an example of an accessible infographic that follows a contrast ratio of 4.5:1.

FYI (yenno, because this blog doesn’t have enough abbreviations), you can customize this template, or any other accessible template, to suit your needs by swapping out the text components within. 

WCAG exceptions

There are three exceptions to the 4.5:1 contrast requirement for text: 

• Large text:  for 18 pt text and larger, or 14 pt  bold  text and larger, a color contrast ratio of 3.1 is acceptable.
• Incidental text: text that’s inactive, decorative or unimportant to an image.
• Logotypes 

Wondering if these guidelines are legally enforceable? The answer depends on where you live and who you work for. Check out the FAQ section for more information.

And if accessibility guidelines still sound confusing, you can always use an accessibility tool to check your designs and ensure their color contrast and design compliance.

In a typical design process, you’d choose a color palette, put together a visual and then manually check it for accessibility using a  contrast checker  or  color blindness simulator . 

This means you have to mix, match, test and retest, until you’ve found something that works. 

Translation: there’s a ton of trial, error and time involved… so save yourself extra time and effort by flipping this process around! 

With  Venngage’s 100% free Accessible Color Palette Generator , you can generate a range of beautiful, WCAG-compliant color palettes in one of two ways — no design experience or accessibility knowledge required.

Here’s how it works: 1. Generate an accessible color palette based on a predetermined color

Have a color in mind (such as a brand color?). All you need to do is input your predetermined HEX color code in the box at the top of the page, and the  Accessible Color Palette Generator  will do the work for you. 

I’ll use Venngage’s very own blue as an example… After inputting a HEX code, a swatch dot will appear on the left hand side to confirm you haven’t made one of those classic copy paste mistakes.

Then, all that’s left is to hit ‘Generate’, and the tool will produce different palettes with guaranteed accessible color and text pairings. 

This includes:

• Vibrant color palettes
• Monochromatic color palettes
• Contrasting color palettes
• Pastel color palettes
• Contrasting pastel color palettes
• Dark to light / light to dark color palettes,  oh my!

You’ll also find either black or white text on each shade that confirms the layered combo passes the 4.5:1 contrast ratio required for accessible color design.

Once you’ve found your perfect match (or  matches , rather), select the download button on the right side to get a copy of the HEX codes as a text file. And there you have it — brand consistency, meet accessibility, meet quickly. Or, if you’re a free agent… 

2. Generate randomized accessible color palettes In search of inspiration? Shuffle through endless palette options by clicking the ‘Random palette’ button at the top of the  Accessible Color Palette Generator .

The tool will then choose a HEX color code at random, and use it to generate a range of themed shades. Because who doesn’t love to roll the dice every once in a while? 

Again, you’ll see a swatch of the randomly selected color pop up in the HEX code field, so you’ll know exactly what you’re in for. You’ll also see white or black text layered on top of the different color options to confirm accessibility. Found a palette most pleasing? Hit the download button and you’re all set. 

This tool is truly simple and completely free to use no matter which method you choose, so you can pass those accessibility tests with flying colors. 

With this color palette generator, you have a whole  spectrum  of amazing, accessible palettes available to you in moments. To show off this range, I’ve generated some accessible palettes at random for easy reference. 

Below, find examples of accessible color palettes arranged according to color scheme. For good measure, I’ve included a few templates you can easily edit to create beautiful, engaging, inclusive visual communications in the same vein too.

Vibrant accessible color palettes 

Feeling punchy? Vivacious? Full of life? These bright, intense color palettes have got you covered.

Vibrant accessible color templates

Here’s an accessible process infographic template that employs a vivid color scheme.

What’s great is that you can 100% customize its content to suit your needs. If you’re not a fan of these vibrant colors in particular, just use the accessible colors generator and choose a shade with an acceptable contrast ratio for white. (Note that this only applies to templates that have white text, or white sections backing the text!)

Alternatively, this kaleidoscopic presentation packs a colorful, accessible punch.

Monochromatic accessible color palettes

Sometimes, you just need more consistency in your life. (Okay, that was deep. Anyway…) These monochromatic palettes let you stay true to one hue through-and-through.

Monochromatic accessible templates

Layering monochromatic colors on their own is an accessibility faux-pas. To get around it, use white space to break up sections and provide clarity like this presentation template does. 

Otherwise, opt for a high contrast combo by layering your lightest and darkest tones. 

Contrasting accessible color palettes

By splitting the palette into groups of highly contrasting hues, these shades are sure to stand out when used together in a design.

Contrasting accessible templates

Want your project proposal to speak volumes while still looking sophisticated? 

Look no further than the contrasting teal, tone and charcoal tones layered in this template. On the other hand, here’s an infographic that juxtaposes a moody background color with striking pale turquoise accents and white text. 

Pastel accessible color palettes

Color psychology  explains why pastels are so calming and uplifting: with their high brightness and low saturation, these tones are soft, soothing and pleasing for the eyes.

Pastel accessible templates

Wondering why this template forgoes pastels for its pie charts and graphs?

Because pastels have low saturation, it’s difficult to achieve a 4.5:1 ratio when layering. Adjusting the level and adding labels ensures your  data visualizations are color blind-friendly .

Okay, so this one is a bit of a stretch. But with a few customizations using Venngage’s  intuitive drag and drop editor , it’s easy to tweak this infographic so it follows a pastel theme while remaining accessible. Here’s how:

• Decrease the saturation of the colors housing the bullet points.
• Change the white lines separating each section to dark lines.
• Add a black outline to the icon bubbles.

Three steps, and you’re done.

Dark to light accessible color palettes

Last but not least, these palettes contain analogous shades ( in color theory : neighboring hues on the color wheel) that transition from dark to light tones.

Dark to light accessible templates

This timeline infographic employs color in a particularly clever way, conveying the progression of time via tone.

Meanwhile, this informational infographic keeps things clean with two crowd-pleasing hues: navy blue and periwinkle.

Why is choosing accessible colors important? 

At this point, we’ve covered a few reasons why using accessible colors is important. But for posterity, I’ll review… 

First and foremost, accessible colors make your designs usable and legible to those with visual impairments. By empowering these groups to interact with visual environments the same way non-impacted folks do, accessible design choices show your entire audience they’re seen and supported by your organization.

(Why anyone would want to alienate 360 million people — and counting ! — is beyond me.)

What’s more, using accessible colors is a wholesale way to prioritize equity and inclusion. Folks with low vision, and even those without any impairments, will benefit from more clear, distinguishable UX designs. 

With  inclusive visuals top-of-mind  for consumers in 2023, you have every reason to prioritize accessibility.

And while WCAG compliance isn’t mandatory for private businesses yet, legal troubles for those who don’t follow these guidelines abound.

In 2021,  more web accessibility lawsuits than ever  were filed against businesses for violating the American Disabilities Act ( see FAQ for more info ). If these cases are anything to go by, today’s best practices could become tomorrow’s requirements. 

So, clear ethical choice. Smart business decision. No matter what you call it, using accessible colors is the right thing to do.

Convinced? Cool. Now, let’s discuss how you can pick inclusive pairings.  Related: ADA Standards for Accessible Design

3 Quick tips to improve color accessibility

1. avoid problematic color combinations.

Because of the way color blindness affects vision, the following low-contrast color combinations tend to present an accessibility issue when layered:

• Red and green
• Green and brown
• Green and blue
• Blue and gray
• Blue and purple
• Green and gray
• Green and black

That said, if you’re set on a certain combination for your designs, it’s not the end of the world. You can always…

2. Break up low contrast colors with white space or dark space 

A simple way to get around issues pairing low contrast colors is to clearly define each section by separating them  using white space  or dark space. (Many of the templates listed above do exactly that).

To figure out which to use, simply input the color’s HEX value into the free accessible color palette generator, and reference the matching hue on the page.

3. Apply icons, underlining, labels and patterns to distinguish elements

When in doubt, don’t rely on color as your only indicator alone. It’s best practice to add another layer of visual differentiation to the mix — particularly for interactive elements,  data visualizations  and error states. For example, writing out  links  in blue font isn’t enough. Underlining hyperlinks ensures everyone will understand where to click.

Icons  or  text labels  should highlight error states or system warnings that would otherwise go unnoticed.

And patterns can up the visual distinction for those with monochromatic vision, like in this example from  Trello .

For more tips on designing for people with color vision deficiency, check out this post: Color Blind Design Guidelines: How to Convey Meaning to Everyone [With Examples & Templates]

Despite the name, over 99% of “colorblind” individuals  can  actually see color — just not in the same way as those who aren’t impacted.

Red-green color blindness 

The most common form of red-green colorblindness is deuteronomaly. Affecting 5% of males, this deficiency makes it difficult to distinguish red and green colors, or separate blue pigments from purple.

Blue-yellow color blindness

Vision deficiencies affecting the ability to differentiate blue and yellow tones are much more rare, but they impact men and women equally. With blue-yellow color blindness, blue will look more like green, yellow will look more like gray or violet, and pink will be hard to distinguish.

Complete color blindness

Though extremely rare, there are some people who have  monochromacy  — the inability to distinguish between any colors at all.

With  over 360 million “colorblind” people in the world  (and counting!), the importance of using accessible colors in your communication designs cannot be overstated.

This comparison shows why differentiating interactive components, system warnings and success/error states through high contrast colors is vital. You can imagine how frustrating it would be to read a page with incomprehensible text, or to try and figure out what property to adjust on a form when an error is only indicated via red outline. 

In other words, making your communications usable and legible to those visually impaired helps ensure all the time and energy spent designing really counts. 

Let’s take a look at those color contrast ratios in more detail. 

What is a WCAG color? 

A WCAG color is shorthand for a color combination that’s accessible and usable to most folks with color vision deficiencies. These colors must be paired with elements or text that adheres to the acceptable level of contrast for web color accessibility as defined by the  Web Content Accesiblity Guidelines  (WCAG): 4.5:1.

What is AA and AAA in color contrast?

In color contrast, AA and AAA describe the level that color schemes (or palettes) conforms to the accessibility standards set by the  WCAG . Level AA is the middle level of compliance that works with most assistive technologies, and requires a (color) contrast ratio of 4.5:1 for normal text and 3.1 for large text in order to be distinguishable for those who are colorblind.

Level AAA is the gold standard level for accessibility compliance used by government sites and requires a contrast ratio of 7:1 for normal text and 4.5:1 for large text.

Are the WCAG guidelines legally enforceable? 

While the WCAG guidelines are not a legal document, section 508  is  a law that requires American federal agencies and their contractors to comply with WCAG 2.0 AA standards. 

For private companies, it’s even more complicated.

The American Disability Act (ADA) — which organizations with more than 15 employees are subject to — requires places of public accommodation be accessible, and many regions now consider businesses’ websites an extension of that.

In 2019, more than 10,000 lawsuits were filed for violating the ADA, and  20% of those involved website and mobile app design . None of those would have occurred had they followed WCAG AA guidelines.

Is purple accessible?

The color purple is accessible so long as the contrast ratio of the colors, texts and elements are 4.5:1 and higher. Typically, this means a lilac shade would need to be paired with darker text/elements in order to be accessible, while a darker purple would need to be paired with lighter text/elements.

The best designs keep accessibility in mind

Rejoice! You’re now armed with the knowledge and tools you need to create beautiful, inclusive designs that empower  all  audiences to engage and participate. 

Now I’d call that a  hue -ge win! Remember to check out the  Accessible Color Palette Generator tool , and take our accessible templates for a spin by  signing up for free . Because at Venngage, we’ve made prioritizing accessibility our prerogative, and you should too. Stay tuned for more exciting news on the accessible design front soon…

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Create My PowerPoint Presentation for Me: The Ultimate Automated Tools Guide

Creating PowerPoint presentations can sometimes feel like a daunting task. Whether for work, school, or a personal project, the pressure to produce visually engaging and informative slides is real. I’ve been there, staring blankly at my screen, wondering how to start. Lucky for us, there’s help available.

I discovered various tools that make slide creation a breeze. For example, Canva and Slidesgo offer AI-powered features to automatically generate polished drafts based on simple prompts. This is gold for someone like me, who doesn’t want to spend hours perfecting each slide. These platforms let you customize your presentation effortlessly, making it look like you spent days crafting it.

Sometimes, I need more than just tools—I need a professional touch. Writers Per Hour is a service that creates tailored PowerPoint presentations, ensuring clarity and highlighting key points effectively. It’s an excellent option if you’re crunched for time and need a polished, professional result.

• 1.1 Choosing the Right Template and Layout
• 1.2 Utilizing Images and Icons Effectively
• 1.3 Employing Cohesive Color Schemes and Fonts
• 2.1 Incorporating Pre-Designed Slides and Shapes
• 2.2 Adding Animations and Transitions to Slides
• 3.1 Mastering the Presenter View and Tools
• 3.2 Engaging Audiences with Interactive Elements
• 4.1 Adapting Your Presentation for Web and Mobile
• 4.2 Sharing and Collaboration Best Practices

Crafting Impactful Slide Designs

Harnessing the potential of your PowerPoint slides starts with thoughtful design choices. This includes selecting the right templates, effectively using images and icons, and ensuring cohesive color schemes and fonts.

Choosing the Right Template and Layout

When crafting an impactful slide, selecting an appropriate template is crucial. Templates should not only be visually appealing but also functionally effective. Look for templates with clean, simple designs that match the tone and content of your presentation. Avoid overly elaborate designs that distract from the message.

Layout plays a significant role in slide effectiveness. Use layouts that highlight your key points without clutter. Smart use of spacing and alignment enhances readability. For example, consider using sections to divide content logically, allowing the audience to follow along effortlessly.

A template with built-in consistency for fonts and colors will save time and ensure uniformity throughout. It’s about finding that balance between aesthetics and clarity.

Utilizing Images and Icons Effectively

Images and icons bring slides to life, making them more engaging. Images should be high-quality and relevant to the content. Instead of using generic stock images, try selecting visuals that evoke specific emotions or highlight particular points.

Icons serve as visual cues, guiding the audience’s attention. Use icons sparingly to emphasize key parts of the text without overcrowding the slide. Stick to a consistent style and color scheme for icons to maintain visual coherence.

A mix of relevant images and icons can break up text-heavy slides, making the presentation visually appealing. This keeps the audience engaged and helps illustrate complex ideas more effectively.

Employing Cohesive Color Schemes and Fonts

Color schemes and font choices set the tone for your slides. A cohesive color palette ties the whole presentation together. Stick to a few complementary colors to keep it unified. Color theory can guide your choices to evoke certain emotions or highlight information.

Fonts are equally important. Use readable fonts ; sans-serif options like Arial or Helvetica are great for clarity. Mixing too many fonts can create a cluttered look. Instead, use different weights and sizes within the same font family for variety and emphasis.

For example, bold headers with a larger font size can distinguish important sections, while smaller text can handle detailed points. Always ensure plenty of contrast between text and background to enhance readability.

Using these elements thoughtfully ensures your slides not only look good but also enhance your message effectively.

Leveraging AI and Tools for Presentation Enhancement

AI and tools can significantly elevate your presentation by integrating pre-designed slides and adding dynamic animations and transitions.

Incorporating Pre-Designed Slides and Shapes

AI tools such as SlidesAI and Beautiful.AI offer diverse pre-designed slides and shapes that streamline the creation process. These tools provide:

• Templates : Versatile templates that cater to various industries and occasions.
• Shapes and Icons : A rich library of shapes and icons to visually enrich your presentation.
• Drag-and-Drop Editing : Intuitive interfaces that make customizing elements a breeze.

Using these elements saves time and helps maintain a professional and cohesive look. Features like Google Slides integration and stock image access (over a million choices!) take the customization to another level while ensuring your content resonates on a visual level.

Adding Animations and Transitions to Slides

Animations and transitions can make your presentations more engaging. AI-powered presentation makers like Zoho Show and Gamma allow you to effortlessly incorporate these elements:

• Smooth Transitions : Seamlessly move from one slide to another with minimal effort.
• Custom Animations : Define unique animations for text and objects to keep your audience engaged.
• Preset Effects : Utilize a variety of preset effects to give a polished look without extensive design skills.

With these tools, I can quickly add dynamic elements that elevate the overall presentation experience. These features not only enhance the visual appeal but also help convey information more effectively.

Facilitating Effective Presentation Delivery

Creating an interactive and engaging PowerPoint presentation is only half the battle; delivering it effectively makes all the difference. I will cover key strategies for leveraging tools like Presenter View and integrating interactive elements.

Mastering the Presenter View and Tools

Presenter View in PowerPoint allows presenters to see their notes while the audience sees only the slides. This can make the delivery smooth and professional .

I always use Presenter View to keep track of my talking points without flipping through pages of notes. It displays the current slide, the next slide, speaker notes, and the timer. This helps in maintaining flow and ensuring I’m on time.

You can also use tools like laser pointers, highlighters, and pens provided within PowerPoint to emphasize key points. Annotations made this way can clarify complex ideas, making the information more digestible.

Engaging Audiences with Interactive Elements

Engaging an audience during a presentation can be challenging, but interactive elements can make a significant impact. First, consider adding polls and quizzes. These keep the audience’s attention and involve them actively in the presentation.

When I present, I use tools like Mentimeter or Slido for real-time audience participation. These tools let the audience share their opinions or ask questions via their mobile devices. Including questions also allows for a seamless transition between topics and keeps the audience’s interest alive.

Another effective method is incorporating videos or short animations within slides. Visual content can break the monotony of text-heavy slides and reinforce key messages.

Interactive Element Examples:

• Real-time polls and quizzes
• Audience question tools
• Embedded videos or animations

Optimizing Presentations for Various Platforms

Creating a polished presentation is just the first step. The next is ensuring it’s accessible and effective across different platforms like web and mobile, and enabling easy sharing and collaboration.

Adapting Your Presentation for Web and Mobile

Making your presentation web and mobile-friendly is crucial. Different screen sizes and formats can alter the look and functionality. For mobile devices, use larger fonts and avoid clutter. Excessive text and small images can be hard to read on small screens.

I recommend using responsive design features in your presentation tool. Features like auto-scaling images and text ensure that your content looks good regardless of the device. Interactive elements should be touch-friendly. Avoid tiny buttons that are hard to press.

Test the presentation on various devices before finalizing. This helps to catch issues like distorted images or misaligned text. It ensures your audience has a seamless experience, whether they are viewing it on a phone, tablet, or desktop.

Sharing and Collaboration Best Practices

Sharing and collaborating on presentations is often necessary. Use cloud-based tools like Google Slides or Microsoft PowerPoint Online. These platforms enable real-time collaboration, allowing multiple people to edit and comment simultaneously.

For effective collaboration, establish clear roles. Assign sections to specific team members to avoid overlapping efforts. Use comments and suggestions instead of direct edits, which can lead to confusion. Regular updates and communication help ensure everyone is on the same page.

When sharing, always provide edit and view permissions appropriately. Over-sharing can lead to unauthorized edits, while under-sharing might leave team members out of the loop. Use version control to keep track of changes and revert to previous versions if needed.

Related posts:

• How to Insert GIF into PowerPoint: A Step-by-Step Guide
• How to Create an Org Chart in PowerPoint: Step-by-Step Guide for Beginners
• How to Use Slide Master in PowerPoint: Streamline Your Presentation Design
• How to Indent Bullet Points in PowerPoint: A Step-by-Step Guide
• How to Add a Row to a Table in PowerPoint: Step-by-Step Guide
• How to Embed a File in PowerPoint: A Step-by-Step Guide
• How to Send a PowerPoint Through Email That Is Too Big: Effective Solutions
• How to Change Layout in PowerPoint: Step-by-Step Guide for Beginners
• How to Enable Editing in PowerPoint: A Step-by-Step Guide
• How to Add Footer in PowerPoint: A Step-by-Step Guide
• Can You Share a PowerPoint for Editing? Exploring Collaboration Tools and Tips
• What is Different About Using PowerPoint Online vs. Using PowerPoint on Your Hard Drive? Discover the Key Distinctions

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21 Tasteful Logo Color Combinations for Modern Brands

Pick the perfect color combination for your logo color palette with this guide to the best logo colors for branding and marketing. discover 20+ logo color schemes that make for memorable and effective brand identities..

In this article, we’ll cover:

• Why Logo Color Combinations are Important

Common Mistakes When Deciding on Color Combinations

How many colors can be in a logo color combination.

• Red-Orange and Buff White
• Buff Pink and Gray
• Neon Green and Blue
• Mint Green and Cyan Blue
• Peach and Brown
• Green and Cream
• Gradient Pink and Blue
• Forest Green and Amber Brown
• Red and Camel
• Purple and Yellow
• Keep scrolling for more . . .

How Shutterstock Can Help You Create a Unique Brand Logo

License this logo template via Nicholas Slavinsky .

Why Logo Color Combinations Are Important

The logo color schemes used by some of the world’s most popular brands are rarely the result of chance. Branding experts know that business color schemes are crucial for making the right first impression, forging a lasting connection with your customer base and shaping the emotional reactions of individuals towards your brand.

If you thought choosing a logo color palette was simply a case of picking a couple of hues from the color wheel , think again!

• How to Use the Color Wheel to Build a Brand Palette
• 10 Tech Color Palettes for Branding and Logos
• The Ultimate Guide to Creating a Website Color Scheme (Plus 20 FREE Color Palettes)

We know that color can have huge psychological, emotional, and social effects on humans, but the role that color plays in logo design and branding cannot be underestimated.

Research has shown that a logo color scheme unlocks potentially hundreds of culturally-loaded interpretations in the human brain, such as this 2021 survey which connects logo color choice to gender perception in consumers, while this 2020 study showed how crucial logo color choice was in determining whether a consumer thought a product was eco-friendly or not.

In addition to these very specific cases of color use in logo design, it’s important to be aware of how particular colors can make customers feel towards your brand.

A logo that uses an all-red palette might risk appearing aggressive or intimidating in the wrong brand context, or make a consumer feel energized and motivated in a different type of logo design.

When using multiple colors as part of a logo color palette, it is also possible to maximize, downplay, or offset certain psychological color effects, making the task of choosing logo color schemes a fine-tuned balancing act.

You can manipulate the psychological impact of colors in your logo designs by choosing color pairings that bring out the best characteristics of each color. License these logo templates via Dexter Vector and createvil .

License this logo template via sreewing .

What to Consider Before Choosing Colors for Your Logo

The best logo color combinations are those that are perfectly suited to your brand and its target audience , which requires thoughtful market research into the psychological impact of your chosen colors, as well as insights into common color schemes that are considered to be appropriate for your brand’s industry.

For example, a construction business might opt for an orange and blue color scheme on a logo template , which aligns with the colors usually favored within this sector, but this logo color combination also sends out the right sort of psychological messaging to customers and other B2B contractors, which is that orange is energizing and perceived as representing good value , while blue is stable , reliable , and has a corporate association.

• Brand Colors: The How and Why of Picking the Right Colors
• Sustainable Design: 10 Brand Color Palettes to Stop Greenwashing

However, you might want to choose a logo color combination that differs to the norm within your industry, in order to create a disruptor brand and mark the business out as offering something different. This is a riskier choice in some ways, but can pay off hugely if the right colors are chosen.

Think, for example, of Apple , who used a multicolored logo in the 1980s and 1990s to create a point of difference in an emerging tech industry that was dominated by blue and gray branding.

While the brand later reverted to minimal black and gray logo color schemes, Apple revisited their rainbow-hued brand origins in a super-colorful ‘Spring Loaded’ marketing campaign in 2021.

While a rainbow of colors might not be the most suitable choice for your brand (but if they are, go for it!), there are a number of different types of color schemes that work particularly well for logo color combinations, including:

• Using a scheme that features high color contrast : This a good color strategy for creating interest and energy in your logo design, and is also an effective way of boosting the visibility of a logo when using for designs that require accessibility , such as websites and apps. Black and white is a high contrast color combination, as is black and yellow , or blue and yellow .
• Using complementary colors as part of your logo color palette : Complementary colors sit opposite each other on the color wheel, and make for a balanced color pairing that feels both interesting and natural. Think red and green , yellow and purple , or blue and orange .
• Try analogous colors in your logo design : A good option for brands that require a calm and collected color scheme, analogous colors sit next to each other on the color wheel, allowing you to create a subtle, graduating logo color palette. Try blue-violet, violet and red-violet , or red-orange, orange and yellow-orange .

The two most common mistakes when choosing colors for logo designs is selecting either colors that clash , creating a visually unattractive result, or colors that send out the wrong message to your brand’s audience.

You can sidestep the latter by following the guidance above , and to avoid using clashing colors, you’ll need to familiarize yourself with the color wheel .

You can also invest in a Pantone color guide , which suggests seamless (and never clashing) color combinations based on the color institute’s latest marketing research.

There is no limit to the number of colors you can have in a logo color palette, and indeed some very successful brands opt for logo color schemes that incorporate multiple colors, to create an ultra-colorful effect.

However, a good rule of thumb is to generally use only one or two colors in a logo color combination . This ensures that the design of the logo will remain clear and legible, and the psychological effect of the chosen colors in your design won’t be diluted by using too many colors.

How do you match logo colors to create a simple yet effective logo color palette? While seeking out color combinations that traditionally ‘match’ one another is a fail-safe approach for building your brand color palette, you might be surprised at the positive results of using unexpected or unusual color combinations.

Below, you’ll find 21 logo color combination ideas that bring together two color combinations into a perfectly balanced pairing.

License this logo template via Vozduh .

21 Logo Color Combination Ideas

Looking for logo color combinations to breathe life into your business brand identity? These 21 color schemes suggest colors that look good together when used in logo design and branding projects, including the suggested best three color combinations for tech startups , retailers, corporate brands, and more.

Below, you’ll find trend-driven logo color schemes to suit every type of brand identity, including neon pastel colors, jewel-toned schemes, and go-getting color combinations for sports logos and fitness brands.

1. Red-Orange and Buff White

Best for: hr businesses, sports branding, corporate logos.

Temper red’s aggression by using a softer red-orange that radiates warmth without losing the energy and passionate nature of red.

This is a subtle take on a go-getting logo color combination that would be a great fit for corporate branding.

2. Buff Pink and Gray

Best for: lifestyle logos, retail branding, wellness logos.

Designing a logo for a lifestyle brand? Try out this whispery and gentle logo color palette of buff pink and green gray that radiates calm and gives a nature-inspired mood to a logo design.

3. Neon Green and Blue

Best for: tech branding, electronics logos.

Play with the eye-catching benefits of color contrast with this dark blue and neon green logo color palette.

Blue brings a corporate, stable element to the energy and eco credentials of neon green.

4. Mint Green and Cyan Blue

Best for: medical branding, pharmaceutical logos.

Medical brands often use green, blue, or white in their branding to signify healing and tranquility. For a modern twist on medical logos, try mint green and cyan blue in a gradient logo color scheme.

5. Peach and Brown

Best for: beauty brands, yoga branding, organic products.

This earth-toned logo color combination would be a perfect fit for organic branding or beauty logos. Brown is associated with nature and stability, while peach brings a retro 1970s feel to the color scheme.

6. Green and Cream

Best for: organic food brands, eco branding, sustainable logos.

Up the eco impact of your logo design with this environmentally-minded logo color palette. Combining green with cream feels more contemporary than pairing with white, giving this logo color combination a more muted, pared-down feel.

7. Gradient Pink and Blue

Best for: media companies, advertising brands, website logos.

Gradient color palettes are great for injecting logos with dynamism and a sense of movement. They also translate beautifully to websites and app designs, especially when set against deep black backgrounds .

This logo color combination uses two on-trend colors, fuchsia pink and purple blue, that can be graduated together for a serene and futuristic logo design.

8. Forest Green and Amber Brown

Best for: wildlife branding, charity logos.

Bring your brand project down to earth with this nature-inspired business color scheme.

Forest green and amber brown are both colors commonly found in natural environments, and you can boost their earthy mood even further by bringing in sky blue to the logo design or background color.

9. Red and Camel

Best for: retro branding, sports team logos.

This retro-inspired logo color combination would be the perfect match for sports teams. Red is energetic and primal, but it is given a softer, retro feel when paired with the earthiness of camel brown.

10. Purple and Yellow

Best for: tech logos, sports team branding, research branding.

Purple is one of the most underused hues in business color schemes, but it really shouldn’t be so neglected. After all, purple is expansive, representing forward-thinking, wisdom, and spirituality.

This makes purple a wonderful color partner for brands that want to appear authoritative and future-minded. Team purple with mustard yellow to use a complementary color in your logo color palette, and to offset the somewhat serious mood of this understated hue.

11. Orange and Red-Brown

Best for: vacation branding, hotel logos, real estate brands.

This logo color combination makes use of analogous colors , which are neighboring colors on the color wheel, to create a harmonious and relaxing logo color scheme.

Rich orange and red-brown are warm and pampering hues, bringing to mind the earthy comforts of home, making this color scheme a good fit for hotel brands and real estate logos.

12. Violet and Coral Pink

Best for: media and advertising logos, pr, startup branding.

A playful take on color combinations, multi-colored logos are a great way to tap into a childlike, open-minded mood in your brand designs.

Violet , occupying the mysterious space between blue and purple, is experimental and creative, while coral pink is naive, warm, and fun-loving.

License this logo template via Dexter Vector .

13. Orange and Royal Blue

Best for: food brands, wholesale logos, logistics branding.

Solid and stable blue teams up with more vibrant and active orange in this well-balanced, complementary color palette.

If you’re looking for a logo color combination that speaks of both a go-getting nature and solid reliability, this is the brand color palette for you.

License this logo template via createvil .

14. Teal Blue and Dark Green

Best for: adventure branding, outdoor sports logos, travel branding.

Aquatic teal blue and forest-inspired dark green create the perfect logo color combination for adventure sports logos or travel branding.

Natural and exploratory, this is a color scheme to inspire wistful vacation dreaming.

15. Black and White

Best for: creative branding, art logos, movie production branding.

Black and white is an often underused color combination in logo design, or at least sometimes seen as a basic color pairing to use when nothing else quite fits.

However, both black and white have distinctive personalities and, when combined, create the most striking color contrast.

Use this striking color combo for chic logos (think Chanel), creative branding, or logos for art or movie studios.

16. Hot Orange and Straw Yellow

Best for: summer branding, travel logos, budget brands.

Transport your customers to warmer days with this summer-inspired logo color scheme.

A balance of hot orange, which brings passion and energy, and paler straw yellow, which speaks of carefree days under the summer sun, makes this logo color palette a great fit for seasonal branding or budget-friendly brands.

17. Dark Teal Blue and Red

Best for: fitness logos, gym branding, food logos.

Inspire action with this sports-inspired palette of dark teal blue and rich scarlet red. Use this assertive color combination for fitness brands, gym logos, or food packaging.

18. Neon Turquoise and Red-Purple

Best for: creative studio logos, film and photography branding.

Mysterious and expansive, red-purple is the perfect foil to the sharp, acid energy of neon turquoise green in this high-contrast logo color palette—a nice fit for creative logos or photography brands.

19. Dark Plum and Pink

Best for: retail branding, beauty logos, wellness branding.

Bohemian-inclined brands should consider an alternative to earth colors with this dark plum and pink logo color scheme.

Feminine and down-to-earth, this rich color palette brings depth and warmth to logo designs for retail, fashion, or beauty.

20. Orange and Black

Best for: construction branding, architecture logos.

Construction firms and architecture practices trade on reliability and safety, making it paramount to communicate these values through your brand identity.

Orange is considered to be near-universally the color of safety—seen on signage, bridges, and high-visibility clothing—so it makes sense to bring this color into your logo color combination.

This logo color scheme also offers black as a high-contrast pairing for bright orange.

21. Aqua Blue and Violet

Best for: app logos, tech startup branding, corporate branding.

Give your app logo the best chance of standing out on a crowded phone screen with this sharp, tech-minded logo color combination.

Aqua blue is cool and collected, boosting the authority of your brand, while violet brings edgy interest.

Now that you’ve browsed some of the best business color schemes for creating eye-catching logos, you’re ready to start building your own unique brand logo! Where to begin?

With the resources on offer through Shutterstock, you can create logo designs that are completely bespoke, easily incorporating your own choice of text and colors into a professionally-designed logo template .

You can also check out the brand design templates available on Shutterstock Create , to start creating your own unique brand identity in no time.

Don’t forget to check out these helpful resources for creating brand logos, as well as brand building for solopreneurs, startups, and small businesses:

• How to Design a Logo
• FREE Modern Logo Design Clip Art Pack

How to Build a Brand Identity in 5 Easy Steps

• How to Make a Brand Kit

License the logo template used in the cover image via Surricen .

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BenQ W5800: the best laser 4K home theater projector of 2024?

Included accessories, presentation, key specifications, installing the benq w5800, our impressions, benq w5800 compared with benq w5700, benq w5800 compared with epson eh-ls12000b, benq w5800 compared with sony vpl-xw5000, who is the benq w5800 designed for.

Successor to the BenQ W5700, hailed by the trade press when it was released in spring 2019, the BenQ W5800 4K projector is positioned as the Taiwanese manufacturer’s new flagship. As a direct competitor to the Sony VPL-XW5000 and Epson EH-LS12000B, it aims to steal the show and win the hearts of home theater enthusiasts. Priced at €4,990, can this new-generation BenQ projector hold its own against its glorious rivals?

Ideal for home theater, the BenQ W5800 features a laser lamp that lasts up to 25,000 hours. With a maximum brightness of 2,600 lumens, it also displays rich, intense colors with remarkable fidelity thanks to its factory calibration. Its motorized lens, made up of multiple high-quality glass elements, offers a 1.6x zoom as well as horizontal and vertical lens shift. This BenQ W5800 projector can be installed at a distance of between 2m and 16m from the screen, to project an image from 1.50m to 7.6m across.

The BenQ W5800 projector comes with an attractive backlit remote control (batteries included), an HDMI cable and a power cord. The manufacturer also includes the projector’s factory calibration report, user manual and warranty booklet. Everything comes in an imposing cardboard box, between two pieces of protective polystyrene.

4K DLP, 2,600-lumen laser, factory calibrated

The BenQ W5800 features a 0.47-inch DLP/DMD chip capable of displaying all the details of UHD images from a 4K UHD Blu-ray player or online video services such as Netflix, Disney+, Apple TV+ and Prime Video.

The light source for this projector is a laser lamp combined with a phosphor wheel. Its high luminosity (max. 2,600 Lumens/1,700 Lumens in HDR DCI-P3 mode) enables it to cover a very wide range of colors. The entirety of the Rec.709 color space (HD standard) and 100% of the DCI P3 gamut (digital cinema) are covered.

What’s more, each projector is precisely calibrated at the factory, guaranteeing extreme color fidelity right out of the box.

All-glass lens

The BenQ W5800 4K UHD projector features a very high-resolution optical system made up of 14 elements structured into 7 groups. Entirely made of glass, these lenses adopt an exclusive low-dispersion coating that minimizes chromatic aberrations, to preserve the clarity and colorimetric richness of projected 4K UHD content. This optical system ensures an optimum level of detail and guarantees intense colors, high brightness and extreme precision across the entire surface of the projection screen.

HDR-PRO, Local Contrast Enhancer, HDR10+

HLG, HDR10 and HDR10+ compatible, the BenQ W5800 optimizes image display with extended dynamic range, revealing more nuance and detail in both dark and light areas of the image.

In addition, this projector incorporates proprietary HDR-Pro tone mapping technology, which precisely matches the brightness values of source images to the projector’s capabilities. This guarantees optimum legibility and detail in both high and low light.

Finally, Local Contrast Enhancer image processing analyzes the darkest and brightest parts of the image in real time, before adjusting gamma separately. This gives greater detail and depth to the image.

Motorized 1.6x zoom and lens shift

The BenQ W5800 adopts a 1.6x zoom to project an image measuring between 1.52 and 7.62 meters at distances of between 2 and 16 meters from the screen. Its horizontal and vertical lens shift allows the image to be moved when the projector cannot be perfectly centered opposite the screen.

Zoom and lens shift settings, as well as focus, are motorized for easy adjustment, remote control in hand.

Finally, a vertical and horizontal keystone correction (± 35 degrees) with adjustment at the four corners of the image enables the geometry of the projected image to be fine-tuned.

HDMI 60Hz 4K and ARC/eARC

The BenQ W5800 has two 60Hz 4K compatible HDMI 2.0 (HDCP 2.2) inputs, one of which is ARC and eARC compatible. Its two USB multimedia inputs enable video files to be played back from a USB stick or external hard drive, as well as powering a Chromecast Ultra, for example. The BenQ W5800 also features an optical SPDIF audio output for connection to a soundbar or compact home theater system without an HDMI ARC/eARC port.

• Ultra HD 4K DLP
• Laser lamp (25,000 hours in Eco. mode)
• Brightness: 2,600 lumens
• HDR10 / HLG / HDR10+
• Motorized zoom, focus and lens-shift
• 2x HDMI 2.0 (60Hz 4K max.)
• Factory-calibrated

We tested the BenQ W5800 projector in the home theater area of Son-Vidéo.com’s Nantes store , projecting onto a Lumene Capitol HD 170C screen. The projector was connected to a Panasonic DP-UB820 4K Blu-ray player using an Audioquest Forest 48 HDMI cable for Blu-ray and Blu-ray UHD 4K movie playback.

Once the projector was placed on a shelf some 3.5m from the screen, it only took a few moments to adjust the image. Pressing the Lens button on the remote control allowed us to access lens shift, zoom and focus settings, all of which are motorized. A grid was then displayed, allowing the image edges to coincide precisely with those of the screen. It took just a few minutes to do, with no inconvenience other than a certain latency between pressing a button on the remote control and the projector’s response. This may seem anecdotal, but it can be annoying when you want to adjust the focus precisely.

Right out of the box, the BenQ W5800 offers superb image quality, especially with the factory-calibrated Cinema modes for perfect color accuracy. Those who wish to customize the display will appreciate the extremely rich settings menus, including two ISF modes (day/night) for memorizing the settings made by a calibration professional, if not you.

You can also use the Spears & Munsil Ultra HD Benchmark 4K Blu-ray calibration disc to fine-tune the settings yourself.

In this test, we simply reduced the power of the laser lamp by switching it to Eco (light source mode) to obtain a slightly deeper black. We kept the other settings of the Cinema and Bright Cinema modes. Note that in eco mode, the BenQ W5800 is particularly quiet, and you quickly forget about it during projection.

Inspired by the aesthetics of the BenQ W5700, with a lens centered between two front ventilation grilles, the BenQ W5800 is elegant with its smooth lines. Slightly wider and deeper, its chassis is a few centimeters lower, but weighs four kilos more (10.5kg). This is due to the new lens, with more elements and a motorized zoom, lens shift and focus. The dimensions and weight of the BenQ should therefore be taken into account before choosing a ceiling mount or elevator for this projector .

The BenQ ventilation system is optimized to cool the device with a minimum of noise. The W5800 features multiple large fans. They take in air through the three ventilation grilles (two at the front, one at the rear) and discharge it to the sides. In this test, we found them to be particularly quiet.

Ventilation slideshow

Picture quality

To compete with the Epson EH-LS12000 and Sony VPL-XW5000, the market leaders in this price range, BenQ has hit hard. The dynamics and color intensity of the image projected by the BenQ W5800 won us over immediately! With the 4K HDR Blu-ray discs of Ford v Ferrari , Avatar: The Way of Water and Top Gun: Maverick , we enjoyed a superb picture, with a very broad chromatic palette and incredible radiance. The vitality and realism of the image were a real treat for the eyes.

The dynamic range and luminous intensity offered by the laser lamp gave the image great depth. And even though highlights sometimes lacked a little nuance in some very bright scenes (clipping), the BenQ W5800 delivered convincing HDR picture. The image had a very appealing cinematographic look.

In terms of image definition and sharpness, the strong point of DLP technology projectors, the BenQ W5800 performed very well. There was plenty of detail on screen, from faces to vehicles ( Ford v Ferrari ) and cockpit interiors ( Top Gun: Maverick ).

By default, image smoothness is satisfactory, but to eliminate any risk of judder, particularly on tracking shots, we recommend activating the Motion Enhancer 4K function (Advanced Color Settings / CinemaMaster menu). The lowest level of this option is sufficient to smooth the image without generating a camcorder effect.

As for the rainbow effects to which a minority of people may be sensitive, these are fairly limited and not very pronounced, occurring mainly in a few very fast-paced action scenes.

The BenQ W5800 easily holds its own against its direct rivals, and even outperforms them in some areas! In particular, its image has greater impact thanks to excellent dynamics and more nuance and intensity in colors. On the other hand, we found the black to be slightly lacking, especially compared to Sony.

Multimedia playback

The BenQ W5800 is a purely home theater projector, and therefore omits connected features such as streaming services. To enjoy Netflix, YouTube and more, you’ll need to connect a Google Chromecast Ultra with Google TV or an Apple TV .

However, this projector has two USB multimedia ports that can be used to play content stored on a USB stick or external hard drive. In our test, the W5800 had no trouble playing video files on our 1TB hard disk. However, DTS audio tracks were not supported, and we were unable to take advantage of the audio return channel (eARC), although it was functional with content played back over HDMI.

Multi-awarded by the trade press, the BenQ W5700 won us over with its vivid, natural colors, dynamic contrast, HDR rendering and image sharpness. Five years later, its successor steals the show by raising the bar even higher. Not only does it gain a higher-quality, fully motorized lens, it also offers an even more precise, detailed and, above all, dynamic image. All these improvements are reflected in the price, which has almost doubled compared to the launch price of the W5700, but the performance is still there!

• See the BenQ W5700 review

Barely less expensive than the BenQ, the Epson EH-LS12000B offers greater installation flexibility: its zoom is more powerful (2.1x) and its Lens Shift has more amplitude. The LS12000B is also suitable for video games thanks to its low input lag (just 20 ms), while the BenQ should be considered as a pure home theater projector.

In practice, despite slightly lower brightness, the image projected by the BenQ is more dynamic and impactful, although it offers less depth in the blacks. The BenQ’s color vibrancy and image sharpness are also better, with a much more vibrant on-screen image. Finally, the BenQ offers Filmmaker mode and 3D support.

Launched at €5,990, the Sony VPL-XW5000 is now available at the same price as the BenQ. Thanks to its latest-generation SXRD matrix and the integration of cutting-edge video processing, the Sony offers cinematic image quality that combines smoothness and precision, with excellent HDR management. It also proves very efficient for gaming, with a latency of 21 ms in 4K 60 FPS and 13 ms in HD 1080p at 120 FPS, whereas the W5800 is not suitable for video games.

However, the BenQ comes out on top thanks to its all-glass lens with motorized settings, compared to the manual settings on the Sony. The W5800 also benefits from the acuity of its DLP chip to offer even greater precision and sharpness, with finely chiseled, richly detailed images. In addition, this BenQ projector supports 3D and offers HDMI eARC and optical connectors.

Finally, although the Sony’s image shows great colorimetric accuracy and offers deeper blacks, the BenQ takes the lead in terms of overall dynamic range and visual impact.

• See the Sony VPL-XW5000 review

The BenQ W5800 is ideal for home theaters with screens of 2 meters or more. It is an excellent alternative to Epson and Sony projectors in this price range, with a number of compelling assets, such as a motorized lens, excellent sharpness, colorimetric accuracy and exceptional dynamic range.

With the BenQ W5800, the Taiwanese manufacturer has produced a real showstopper, making a remarkable entry into the world of premium home theater projectors. Equipped with a laser lamp and high-quality motorized lens, this flagship is a superb update of its predecessor, the BenQ W5700. In addition to intense brightness and exceptional color accuracy, the BenQ W5800 now boasts a motorized zoom, lens shift and focus settings for easy installation.

Its DLP 4K chip produces highly detailed images, which are also factory-calibrated for extremely accurate, realistic color. Whether you want to enjoy your Blu-ray collection or programs from your favorite streaming services, the BenQ W5800 guarantees images with accurate colors and vivid dynamics.

• The motorized lens
• The dynamic image
• The accurate, vivid colors
• The sharpness and level of detail
• The silent operation

We would have liked

• A deeper black
• A more responsive menu

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