bbq business plan pdf

BBQ Business Plan Template

Written by Dave Lavinsky

BBQ Business Plan

Over the past 20+ years, we have helped over 3,000 entrepreneurs and business owners create business plans to start and grow their barbecue businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a barbecue business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a BBQ Business Plan?

A business plan provides a snapshot of your barbecue business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for Your BBQ Business

If you’re looking to start a barbecue business, or grow your existing barbecue business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your barbecue business in order to improve your chances of success. Your BBQ business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for BBQ Businesses

With regards to funding, the main sources of funding for a BBQ business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

Personal savings is the other most common form of funding for a barbecue business. Venture capitalists will usually not fund a barbecue business. They might consider funding a barbecue business with a national presence, but never an individual location. This is because most venture capitalists are looking for millions of dollars in return when they make an investment, and an individual location could never achieve such results.  With that said, personal savings and bank loans are the most common funding paths for BBQ businesses.

Finish Your Business Plan Today!

How to write a business plan for a bbq restaurant.

If you want to start a BBQ business or expand your current one, you need a business plan. Below are links to each section of your barbecue business plan template:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of BBQ business you are operating and the status. For example, are you a startup, do you have a barbecue business that you would like to grow, or are you operating a chain of barbecue businesses?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the barbecue industry. Discuss the type of barbecue business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of barbecue business you are operating.

For example, you might operate one of the following types of barbecue businesses:

• BBQ Catering – this type of barbecue business provides individual event-based food services. They specialize in preparing barbecue off-site, and transporting it to events, where they may either serve the food, or simply deliver it.
• BBQ Food Truck – this type of BBQ business prepares and serves barbecue from a mobile food truck, and may or may not use the same location every day.
• BBQ Restaurant – this type of business includes chain and franchised restaurants that mainly serve barbecue food. Restaurants may provide this food service in combination with selling alcoholic and other beverages.
• Korean BBQ – a Korean BBQ business that specializes in preparing beef, pork, and chicken in the method of Korean cuisine.

In addition to explaining the type of barbecue business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of customers served, number of positive reviews, amount of monthly revenue, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the barbecue industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the barbecue industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The following questions should be answered in the industry analysis section of your barbecue business plan:

• How big is the barbecue industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your barbecue business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your barbecue business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: households earning up to $70,000 per year, and households earning more than $70,000 per year.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of barbecue business you operate. Clearly, families on a budget would respond to different marketing promotions than individuals looking for a fine dining experience, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the customers you seek to serve. Because most barbecue businesses primarily serve customers living in the same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other barbecue businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes other restaurants that don’t serve barbecue, as well as those that serve barbecue as part of a larger menu. You need to mention such competition as well.

With regards to direct competition, you want to describe the other barbecue businesses with which you compete. Most likely, your direct competitors will be house flippers located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• What types of dining options do they offer (sit-down, take-out, catering)?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide larger portions, or a wider selection of sauces?
• Will you provide menu items that your competitors don’t offer?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a barbecue business plan, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of barbecue company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to barbecue, will you provide other smoked or roasted meats or retail a special bottled sauce?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your barbecue company. Document your location and mention how the location will impact your success. For example, is your barbecue business located in a busy retail district, shopping plaza, mall, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your barbecue marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Reaching out to local websites
• Social media marketing
• Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your barbecue business, including sourcing meat and produce, cooking, providing counter service / table service, keeping the kitchen and restaurant clean, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your 1,000 th customer, or when you hope to reach $X in revenue. It could also be when you expect to expand your barbecue business to a new city.  

Management Team

To demonstrate your barbecue business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing barbecue businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in the restaurant business or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you serve 50 customers per day, or 100? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your barbecue business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a barbecue business:

• Location build-out including design fees, construction, etc.
• Cost of equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your restaurant location lease or a menu mock-up.  

Putting together a business plan for your barbecue business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert and be well-prepared to craft a business plan for your bbq business or a bbq food truck business plan; download it to PDF to show banks and investors. You will really understand the barbecue industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful barbecue business.  

BBQ Business Plan FAQs

What is the easiest way to complete my bbq business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your BBQ Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of BBQ business you are operating and the status; for example, are you a startup, do you have a BBQ business that you would like to grow, or are you operating a chain of BBQ businesses?

Don’t you wish there was a faster, easier way to finish your BBQ business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.  

Click here to see how Growthink’s professional business plan consulting services can create your business plan for you.

Other Helpful Business Plan Articles & Templates

BBQ Business Plan Template

Written by Dave Lavinsky

BBQ Business Plan

You’ve come to the right place to create your BBQ business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their BBQ businesses.

Below is a template to help you create each section of your barbecue business plan.  

Sample BBQ Restaurant Business Plan

Executive summary, business overview.

Mobile BBQ is a new BBQ food truck located in Mobile, Alabama. We provide our customers with delicious, authentic BBQ entrees that they can enjoy while working or walking around downtown Mobile. Some of the offerings on our menu include brisket, pulled pork, and BBQ chicken. We aim to be the #1 BBQ restaurant in Mobile by serving authentic southern BBQ cuisine that everyone will enjoy.

Mobile BBQ is led by Chad Anderson who has worked at another BBQ restaurant for several years as a chef and a manager. His experience in the industry has given him the knowledge, skills, and expertise needed to make his dream food truck business a success.

Product Offering

Mobile BBQ will offer a delicious variety of BBQ entrees for the residents of Mobile to enjoy, such as brisket, pulled pork, ribs, and chicken. We will also serve sides with every entree as well as beverages for an additional cost.

Customer Focus

Mobile BBQ will serve the residents of Mobile, Alabama. The residents of Mobile enjoy quality southern cuisine, including authentic BBQ, so they will be eager to try out our food truck. Mobile BBQ will also be a convenient location for tourists who want to try out local cuisine and local workers who need a quick and convenient lunch option.

Management Team

Chad Anderson has been working at a local BBQ restaurant for several years, operating as both a chef and a manager. As such, he not only has in-depth knowledge of BBQ cuisine but also knows how to run a restaurant business. This has made him highly equipped with the knowledge, skills, and expertise needed to make this food truck venture a success.

Success Factors

Mobile BBQ will be able to achieve success by offering the following competitive advantages:

• Mobile BBQ will be located in a convenient downtown location, giving us access to commuters, local office workers, students, and passersby.
• The food truck offers high-quality southern BBQ cuisine for a moderate price.
• Chad has lived in Mobile his entire life, and knows several influencers and local leaders who can help build awareness for Mobile BBQ.

Financial Highlights

Mobile BBQ is seeking $275,000 in debt financing to launch. The breakout of the funding is below:

• Food truck purchase and maintenance: $100,000
• Kitchen supplies and equipment: $100,000
• Opening inventory: $25,000
• Working capital (to include 3 months of overhead expenses): $25,000
• Marketing: $25,000

The following graph outlines the pro forma financial projections for Mobile BBQ:

Company Overview

Who is mobile bbq.

  Mobile BBQ is the dream of Chad Anderson. He has been a chef at a local BBQ restaurant for several years, and has spent that time experimenting and creating new delicious BBQ recipes. He recently completed the initial menu for the business and is now ready to buy a truck and find a convenient downtown location.

Mobile BBQ’s History

After spending several years in the restaurant industry, Chad Anderson gained the knowledge, skills, and expertise to start his own food truck. In April 2023, he quit his job as a chef and incorporated Mobile BBQ as an LLC.

Since incorporation, Chad has achieved the following milestones for Mobile BBQ:

• Developed the company’s name, logo and website
• Finished the menu
• Determined equipment and inventory requirements
• Found a potential food truck and location

Mobile BBQ’s Services

Mobile BBQ will offer a delicious variety of BBQ entrees for the residents of Mobile to enjoy. Some of the entrees we will serve include:

• BBQ Chicken
• Pulled Pork
• Chicken Skewers

All meals are served with a side of french fries, cole slaw, beans, or potato salad. Customers will also have a select list of sodas and other non-alcoholic beverages to choose from.

Industry Analysis

The BBQ restaurant industry is expected to grow substantially over the next five years. This is primarily due to rising consumer spending in various food industries, including the BBQ industry. BBQ has been a staple cuisine in America for centuries and there is no sign that demand for BBQ cuisine will slow down anytime soon.

One challenge to the industry is a recent change in American diets. In recent years, Americans have not only become more health-conscious, but they also have switched to plant based diets. This has led many Americans to stop eating out and avoid meat altogether. BBQ restaurants that can offer healthy and plant based alternatives are more likely to adapt to this change.

The way operators use technology will also become increasingly important to the industry’s performance as consumers increasingly use their smartphones or tablets to order. BBQ restaurants that offer order ahead options or a seamless register experience are more likely to keep a consistent customer base.

Customer Analysis

Demographic profile of target market.

Mobile BBQ will serve the residents of Mobile, Alabama as well as tourists. Both residents who live in Mobile and tourists who are just visiting love authentic southern BBQ and will be excited to see a convenient BBQ food truck located in the heart of downtown Mobile.

The demographics of Mobile, Alabama are as follows:

Customer Segmentation

Mobile BBQ will primarily target the following customer profile:

• Local workers
• Pedestrians

Competitive Analysis

Direct and indirect competitors.

Mobile BBQ will face competition from other companies with similar business profiles. A description of each competitor company is below.

BBQ Haven has been a local favorite since its opening in 1988. This competitor offers the best local inspired BBQ cuisine and is currently the #1 BBQ restaurant in the region. Since opening, BBQ Haven has opened three more locations, ensuring residents from all corners of Mobile, Alabama have easy access to their menu.

BBQ Haven’s menu features a range of BBQ entrees, including brisket, pork, and chicken sandwiches. They also offer a kid’s menu, a diverse beverage list, and non-BBQ entrees.

BBQ Garden is a new restaurant on the scene that only just opened last year. It is a unique BBQ restaurant, as it offers a completely plant-based menu for those who enjoy BBQ but want to be more health-conscious. Some of their offerings include bbq vegan chicken sandwiches, tofu skewers, and veggie burgers. BBQ Garden has already seen great success, with critics and residents alike leaving raving reviews.

Chuck’s BBQ

Chuck’s BBQ is a regional BBQ restaurant chain with three locations in Mobile. This restaurant offers the atmosphere and menu you would expect from a BBQ restaurant and typically has several television sets tuned to local sports or news to entertain their customers. Residents can easily relax and have a good time at Chuck’s while indulging in either a delicious burger, brisket, ribs, or BBQ chicken sandwich.

Competitive Advantage

Mobile BBQ will be able to offer the following advantages over their competition:

• Location : Mobile BBQ is located downtown, giving us access to commuters, local office workers, students, and passersby.
• Great BBQ at an affordable price : Mobile BBQ offers the best southern BBQ cuisine in the area for a moderate price that everyone can afford.
• Relationships : Having lived in Mobile his entire life and having worked in the restaurant industry for the past 10 years, Chad has connections with local leaders, important people in the restaurant industry, and other influencers. As such, it will be relatively easy for us to build branding and awareness of our food truck.

Marketing Plan

Brand & value proposition.

Mobile BBQ’s marketing plan is centered around its unique value proposition:

• Quality southern BBQ
• Moderate pricing
• Convenient downtown location
• Excellent customer service

Promotions Strategy

The promotions strategy for Mobile BBQ is as follows:

Mobile BBQ will initially give free samples to passersby to enable them to taste the quality of our products and learn about us.

Website/SEO

Mobile BBQ will develop a professional website that showcases pictures of our most popular menu offerings. It will also invest in SEO so that the company’s website will appear at the top of search engine results.

Social Media

Chad Anderson will create the company’s social media accounts and invest in ads on all social media platforms. These accounts will showcase pictures of the truck and popular items on the menu. He will use targeted marketing to appeal to our target demographics.

Word of Mouth & Referrals

Mobile BBQ is confident that its existing loyal clients will spread the word and refer the truck to residents who may not be familiar with it. The food we serve speaks for itself and word will quickly spread around town of the delicious BBQ entrees that Mobile BBQ has to offer.

Mobile BBQ’s pricing will be moderate so customers feel they are receiving great value when buying from our menu.

Operations Plan

The following will be the operations plan for Mobile BBQ. Operation Functions:

• Chad Anderson will be the Owner of Mobile BBQ. He will have a hand in all aspects of the business, including cooking the food, processing payments, providing customer service, marketing the business, and taking care of the company’s accounting.
• At the start, Chad will work by himself. If he gets enough consistent business, he will hire another person to help him take orders and cook the food.

Milestones:

Mobile BBQ aims to achieve the following goals in the next six months.

• 6/1/202X – Purchase the food truck
• 7/1/202X – Finalize menu
• 8/1/202X – Begin marketing campaign
• 9/1/202X – Grand opening of Mobile BBQ
• 10/1/202X – Reach break-even

Mobile BBQ is the dream of Chad Anderson. He has been a chef at a local BBQ restaurant for several years, and has spent that time experimenting and creating new delicious BBQ meals. Throughout his career, Chad has learned all aspects of running and working in a restaurant, including the management and operations aspects of the business. This has made him highly equipped with the knowledge, skills, and expertise needed to make this food truck venture a success.

Financial Plan for a Barbecue Business

Key revenue & costs.

The key revenues of Mobile BBQ will come from the sale of our entrees, side dishes, and drinks.

The major cost drivers for the company will include truck maintenance costs, supplies and inventory, and marketing expenses.

Funding Requirements and Use of Funds

Mobile BBQ is seeking $275,000 in debt financing to launch. The funding will be dedicated for the purchase of the food truck, supplies and equipment, working capital, three months worth of working capital, and opening inventory. The breakout of the funding is below:

Key Assumptions

The following table outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and pay off the business loan.

• Number of Customers Per Day: 50
• Average Order Value Per Customer: $15.00
• Annual Truck Maintenance Costs: $20,000

Financial Projections

Income statement, balance sheet, cash flow statement, bbq business plan faqs, what is a bbq business plan.

A BBQ business plan is a plan to start and/or grow your BBQ business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your BBQ business plan using our BBQ Business Plan Template here .

What are the Main Types of BBQ Businesses?

There are a number of different kinds of bbq businesses , some examples include: BBQ Catering, BBQ Food Truck, BBQ Restaurant, and Korean BBQ.

How Do You Get Funding for Your BBQ Business Plan?

BBQ businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a BBQ Business?

Starting a BBQ business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A BBQ Business Plan - The first step in starting a business is to create a detailed BBQ   business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your BBQ   business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your BBQ   business is in compliance with local laws.

3. Register Your BBQ Business - Once you have chosen a legal structure, the next step is to register your BBQ   business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your BBQ   business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary BBQ Equipment & Supplies - In order to start your BBQ   business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your BBQ   business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

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Plan Templates

9+ bbq catering business plan templates – pdf, word, docs.

The outdoors is always a good place in the season of summer. Nothing beats the heat more than cooling down an afternoon with your family or friends out in the front yard, the park, nearby lake or even on camp grounds. And nothing else will make it perfect than of course, food. People love picnics because the idea of being outdoors is so much better than staying inside the house, especially on warm summer days. You may also see catering plan templates .

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Why Start a Barbecue Business?

Make a living out of your barbecue hobby, bbq master catering event.

BBQ Business Plan

Know Your Barbecue

Plan your menu, catering business plan example.

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BBQ Business Plan Template [Updated 2024]

BBQ Business Plan Template

If you want to start a BBQ restaurant or expand your current BBQ business, you need a business plan.

The following business plan template gives you the key elements to include in a winning BBQ business plan. In addition to this template, a well-crafted plan will include market research to help you better understand the bbq industry, market trends, your competitive advantage and your target market. It will also help you set business goals, craft a strategic marketing plan and build a strong financial plan.

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Barbecue Business Plan Example

Below are links to each of the key sections of a sample BBQ business plan. It can be used for bbq restaurants, bbq food truck or a bbq catering company.

I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

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BBQ Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

BBQ Catering Business Plan

Do you love cooking barbecue? Why not turn this into a small business, say, a barbecue catering business? A lot of existing barbecue catering services are booked for various outdoor events such as corporate picnics, backyard parties, family and friends parties, carnivals and fairs, sports events, and even weddings.You may also see  business proposal examples & samples .

• 18+ Proposal Writing Examples – PDF
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Catering Business Plan Template

• Google Docs

Size: A4, US

There are a lot of things you need to consider when starting a barbecue catering business such as the goods and service you can possibly offer to your customers. You would also then think of having a specialty that can help you stand out among the other existing barbecue catering business. On top of it all, you would then have to deal with planning on the number of servers you need to hire as well as the tools and equipment in order to serve your customers well. You may also like  service proposal examples .

With all the challenges you would possibly face, you might need to have a business plan to help you with. Like any other businesses, a business plan can help you set things straight before you would start hiking up on your barbecue grilling adventures.

After all, a catering business and any other kind of business do not simply deal with the fun cooking and serving part it also deals with a lot of technicalities particularly finances, marketing, and licensing issues. Additionally, you will eventually have to deal with creating concrete short-term and long-term goals for your business as well as the types of events you want to get your catering business involved in. You may also be interested in writing a  business proposal letter .

Why Start a BBQ Catering Business?

You might wonder why to start a barbecue catering business when there other kinds of food to choose from. There are dessert catering businesses , coffee catering business , and a whole lot more—so why barbecue?

With the growing interest in food as well as the growing need of having a lifetime career, it also results to the increase of the earning potential of various new edible businesses because it easily adds up the best of both worlds or hits two birds with one stone. You might have noticed it be it in the news, the Internet, and even in just your own locality that a lot of creative ideas related to food are discovered every day and such creative discoveries make it possible for them to earn a living while doing what they love which is food. In fact, those who love cooking and even eating barbecues take up a big number of this sector.

This business sector is easy to enter to especially if you are a natural when it comes to giving services and offering delicacies to people. Through having a barbecue catering business, you will be able to do more than that; this career path can actually provide you a myriad of options and paths that you can ever explore. However, being in this business does not mean that it’s all fun since you are able to transform something that you love into something that is profitable. There are a lot of things you need to consider before getting in, but despite all the hard work the whole experience would entail, it would be worth it once your business would finally start operating.

Asian BBQ House Restaurant Business Plan

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How to Start a BBQ Restaurant

Things to Consider When Starting a Barbecue Catering Business

Catering businesses are fun but most of the time, there’s actually more than that. Learn more about the things you need to consider upon starting a barbecue catering business below:

The possible venues for a barbecue catering business are the following:

• sporting events
• corporate meetings
• special events
• street trucks and carts
• bricks-and-mortar restaurant
• function rooms

There is a possibility that you might get booked with an event that has more than 20 or so attendees. This means that you need to have additional staffing so that you will be able to serve each of the attendees well, from the serving of the food to the cleanup. Make sure that the number of staff is just enough for the number of attendees as well as the number of tasks there is to do or whether the food or the barbecue will be served buffet-style. Avoid overstaffing because it would just yield to unnecessary expenses.

It is important that you would provide correct staffing because this actually has an impact on the satisfaction of the customers and most importantly, to your potential earnings for that single booking. Even if you have the number of staff that is directly proportional to your number of the guest attendees but your servers are slow and inefficient, it would still result to unhappy guests and the most dreaded of all, a dissatisfied client.

Your overall costs in food actually have a great and direct impact on your earning potential of a single booking. You will possibly be spending the ingredients for the barbecue which takes up most of your budget once you have already secured tools and equipment necessary to make your barbecue catering business a success.

You will then have to pay for the waiting staff as well as any rentals, if there are any. If there is a way for you to cut down on other irrelevant expenses, then do so.

The equipment is part of your operating costs or expenses that can reduce your income, that is why make sure you would invest in quality equipment that will last for a long time rather than buying cheaper equipment that will not last long, which means additional expenses because you will then have to buy a new one. If you have completed most of the vital equipment, you will be able to qualify for booking larger events.

Here are some of the possible equipment you might need to secure beforehand:

• insulated carriers and the cooking equipment
• method of transportation such as a truck or van
• refrigerator
• food warming equipment

Barbecues could be slow-cooked, roasted, or smoked. But aside from the meat, you will have to deal with the other complements or the traditional accompaniments such as the coleslaw, portobello mushrooms, baking potatoes, corn on the cob, mustard, ketchup, mayonnaise, BBQ sauce, or burger relish.

And aside from the obvious barbecue, you will have to serve other items. Need some ideas? Here they are:

• Hot dog rolls
• Chicken wings and thighs
• Burger garnish such as lettuce, tomato, and red onion
• Cheese Slices
• Mixed Salads
• Meat or Fish Skewers
• Vegetable Skewers

Make sure you will be able invest on quality and necessary products.

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We hope that with the help of this article, you are able to come up with a business plan for your future or even your current barbecue catering business. If you are interested in other catering business plans, you may also see  Mobile Catering Business Plan Examples and  Food Catering Business Plan Examples to guide and help you get started and inspired with your other business ideas and business ventures.

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Small Barbecue Business

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How to Start a Small Barbecue Business

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on February 17, 2022 Updated on May 8, 2024

Investment range

$8,550 - $24,100

Revenue potential

$110,000 - $1,100,000 p.a.

Time to build

1 – 3 months

Profit potential

$44,000 - $220,000 p.a.

Industry trend

Are you the grill master at your backyard BBQs? Maybe it’s time to take that mastery to the next level by starting your own barbecue business. You can choose from several startup options, from a food truck to a smoker in a vacant lot, and from opening your own little barbecue shop to BBQ catering. Maybe you’ll become the next Franklin Barbecue and build your own national empire of meats. 

There is much to learn, though, before starting your own barbecue business. Fortunately, this step-by-step guide provides all the business know-how you’ll need to grill your way to entrepreneurial greatness.

Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.

Form your business immediately using ZenBusiness LLC formation service or hire one of the Best LLC Services .

Step 1: Decide if the Business Is Right for You

Pros and cons.

Starting a small barbecue business has pros and cons to consider before deciding if it’s right for you.

• Fantastic Food – Share your passion for perfectly grilled meats
• Flexibility – Many options in terms of products and services
• High Demand – Who doesn’t love barbecue?
• Stiff Competition – Market is saturated with barbecue options
• Legit Skills Required – Must be a true grillmaster to stand out

Barbecue industry trends

Industry size and growth.

• Industry size – The US barbecue restaurant industry was worth $4 billion in 2021.(( https://www.ibisworld.com/united-states/market-research-reports/barbecue-restaurants-industry/ ))
• Industry growth – The US barbecue restaurant industry has seen steady 2% growth each of the last five years. 
• Number of businesses – The US is home to 17,243 barbecue restaurants.
• Number of people employed – The BBQ restaurant industry employs 372,986 people.

Trends and challenges

Trends in the barbecue industry include:

• Spicy, smoky, and savory continues to be the most popular BBQ flavor combination. 
• Barbecued vegetables and plant-based proteins are in greater demand. 
• Spice rubs with exotic flavors, such as from the Middle East and Africa, are growing in popularity. 

Challenges in the barbecue industry include:

• Rising meat prices are cutting into profit margins.
• Labor shortages present a challenge for all food businesses.

Demand hotspots

• Most popular states – The most popular states for barbecue businesses are Minnesota, Kansas, and Missouri.(( https://www.zippia.com/advice/states-love-bbq/ ))
• Least popular states – The least popular states for barbecue restaurants are Rhode Island, Massachusetts, and New York.

What kind of people work in Barbecue?

• Gender – 24.3% of barbecue cooks are female, while 71.8% are male.(( https://www.zippia.com/grill-cook-jobs/demographics/ ))
• Average level of education – The average barbecue cook is high school educated.
• Average age – The average age of a barbecue cook in the US is 38.7 years old.

How much does it cost to start a small barbecue business?

Startup costs for a small barbecue business range from $8,500 to $24,000. The first main expense is a down payment on a food truck, a down payment on a truck to transport your equipment, or a rental space deposit. The second main expense is for the equipment including a commercial smoker and a grill. 

If you want to hone your BBQ skills, you can take online video classes through a site like BBQ Champs for less than $1,000. You can also find a host of free grilling and barbecue videos on YouTube. 

You’ll need a handful of items to successfully launch your small barbecue business, including: 

• Commercial smoker
• Grill tools
• Serving utensils
• Packaging materials

How much can you earn from a small barbecue business?

The average price of a BBQ meal is about $15. If you operate as a solopreneur with a mobile stand or food truck, your profit margin should be about 40%.

In your first year or two, you could sell 20 meals per day from your BBQ truck and bring in nearly $110,000 in annual revenue. This would mean almost $44,000 in profit, assuming that 40% margin. As your brand gains recognition, you could rent a restaurant space and hire staff, reducing your profit margin to around 20%. You might sell 200 meals per day, giving you about $1,100,000 in annual revenue and a tidy profit of $220,000.

What barriers to entry are there?

There are a few barriers to entry for a small barbecue business. Your biggest challenges will be:

• Making grilled meats that stand out in a crowded market 
• Financing startup

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Step 2: hone your idea.

Now that you know what’s involved in starting a small barbecue business, it’s a good idea to hone your concept in preparation to enter a competitive market. 

Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.

Why? Identify an opportunity

Research small barbecue businesses in your area to examine their products, price points, customer reviews, and what sells best. You’re looking for a market gap to fill. For instance, maybe your market is missing a restaurant that specializes in BBQ chicken. 

You might consider targeting a niche market by specializing in a certain aspect of your industry, such as vegetable and vegan barbecue.

This could jumpstart your word-of-mouth marketing and attract clients right away. 

What? Determine your products or services

You could specialize in barbecuing a certain type of meat or offer a variety, and you could also choose a style of barbecue like Kansas City or St. Louis barbecue. You could also offer a variety of side dishes. Potential products include:

• Pulled pork and pork sandwiches
• Beek brisket and brisket sandwiches
• Chicken and chicken sandwiches
• Baked beans
• Potato salad
• Corn bread; banana pudding

How much should you charge for barbecue products?

A barbecue meal could range from $10 to $18 depending on the size and the number of sides. The average is around $15. Your expenses, if you have a mobile stand, will be for ingredients, packaging, and fuel. You should aim for a profit margin of about 40%.

Once you know your costs, you can use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

Your target market will be very broad so you should spread out your marketing on sites like TikTok, Instagram, Facebook, and LinkedIn. You could also get some recognition by entering a barbecue competition or two.

Where? Choose your business premises

In the early stages, you may want to run your business as a mobile stand to keep costs low. But as your business grows, you’ll likely need to hire workers for various roles and may need to rent out retail space to have a BBQ joint. Find commercial space to rent in your area on sites such as Craigslist , Crexi , and Instant Offices .

When choosing a commercial space, you may want to follow these rules of thumb:

• Central location accessible via public transport
• Ventilated and spacious, with good natural light
• Flexible lease that can be extended as your business grows
• Ready-to-use space with no major renovations or repairs needed

Step 3: Brainstorm a Small BBQ Business Name

Here are some ideas for brainstorming your business name:

• Short, unique, and catchy names tend to stand out
• Names that are easy to say and spell tend to do better 
• Name should be relevant to your product or service offerings
• Ask around — family, friends, colleagues, social media — for suggestions
• Including keywords, such as “BBQ” or “barbecue”, boosts SEO
• Name should allow for expansion, for ex: “Holy Smoke BBQ” over “Chicken Coop BBQ”
• A location-based name can help establish a strong connection with your local community and help with the SEO but might hinder future expansion

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

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Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that sets your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.

Step 4: Create a Small Barbecue Business Plan

Here are the key components of a business plan:

• Executive Summary: Highlight the main concept of your small barbecue business, showcasing your unique barbecue style, target market, and strategies for attracting barbecue enthusiasts.
• Business Overview: Describe the focus of your barbecue business, including the types of barbecue dishes offered, such as smoked meats, homemade sauces, and side dishes.
• Product and Services: Detail your menu items, including signature barbecue meats, vegetarian options, and catering services for events.
• Market Analysis: Evaluate the local demand for barbecue cuisine, identifying potential customer demographics and dining trends in your area.
• Competitive Analysis: Compare your barbecue business to local competitors, emphasizing what sets your flavors, cooking methods, or ambiance apart.
• Sales and Marketing: Outline how you plan to market your barbecue business, using tactics like social media campaigns, local food events, or special promotions.
• Management Team: Highlight the culinary and business expertise of your team, particularly in barbecue cooking and restaurant management.
• Operations Plan: Describe the day-to-day operations, including food preparation, service, and maintaining health and safety standards.
• Financial Plan: Provide an overview of start-up costs, pricing strategy, and expected revenue, along with a profitability timeline.
• Appendix: Include supporting documents, such as sample menus, market research data, or health and safety certifications, to back up your business plan.

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you’re planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to small barbecue businesses.

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state.

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your barbecue business will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

• Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
• General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
• Limited Liability Company (LLC) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
• C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
• S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have. 

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Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you’re completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

• Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
• SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
• Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
• Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
• Crowdfunding: Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
• Personal: Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best option, other than friends and family, for funding a small barbecue business. You might also try crowdfunding if you have an innovative concept. 

Step 8: Apply for Barbecue Business Licenses and Permits

Starting a barbecue business requires obtaining a number of licenses and permits from local, state, and federal governments. A barbecue stand or restaurant may need the following, depending on the requirements in your area:

• Food service license
• Food handler’s permit
• Building health permit
• Liquor license

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your barbecue business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account. 

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

• General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
• Business Property: Provides coverage for your equipment and supplies.
• Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
• Worker’s compensation: Provides compensation to employees injured on the job.
• Property: Covers your physical space, whether it is a cart, storefront, or office.
• Commercial auto: Protection for your company-owned vehicle.
• Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
• Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks. 

You may want to use industry-specific software, such as Restaurant 365 , lightspeed , or toast , to manage your inventory, purchasing, menu, and payments. 

• Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero . 
• If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial. 

Develop your website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.

You can create your own website using services like WordPress, Wix, or Squarespace . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

They are unlikely to find your website, however, unless you follow Search Engine Optimization ( SEO ) practices. These are steps that help pages rank higher in the results of top search engines like Google. 

Starting a small barbecue business is an exciting venture, and to ensure success, you need effective marketing strategies that go beyond the basics. Here are some practical tips to help your barbecue business thrive:

• Leverage Social Media Influencers: Partner with local influencers or food bloggers to showcase your barbecue offerings. Their endorsement can create a buzz and attract a wider audience.
• Host Tasting Events: Organize tasting events at local community gatherings, farmers’ markets, or even outside your business location to let people experience the delicious flavors firsthand.
• Loyalty Programs: Implement a loyalty program to encourage repeat customers. Offer discounts or free items after a certain number of visits, fostering customer loyalty.
• Collaborate with Local Businesses: Partner with nearby breweries, pubs, or event venues to cross-promote each other. This helps tap into each other’s customer bases.
• Create Signature Dishes: Develop unique and memorable dishes that set your barbecue business apart. A standout menu item can generate word-of-mouth marketing and keep customers coming back.
• Catering Services: Offer catering services for events, parties, and corporate functions. Provide sample menus to local businesses to showcase your offerings for their events.
• Online Ordering and Delivery: Implement an efficient online ordering system with delivery options. In today’s fast-paced world, convenience can significantly boost your customer base.
• Seasonal Promotions: Introduce seasonal promotions or limited-time menu items to keep your offerings fresh and give customers a reason to return regularly.
• Customer Reviews and Testimonials: Encourage satisfied customers to leave positive reviews on online platforms. Share these testimonials on social media and your premises to build credibility.
• Collaborate with Food Apps: Partner with popular food delivery apps to expand your reach. Many customers discover new restaurants through these platforms, providing an additional avenue for exposure.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your barbecue business meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your barbecue business could be:

• Award-winning Kansas City-style barbecued ribs
• Slow smoked BBQ chicken that will blow your socks off
• St. Louis-style BBQ truck – coming to your town soon! 

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a barbecue business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been in barbecue for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in barbecue. You’ll probably generate new customers or find companies with which you could establish a partnership.

Step 12: Build Your Team

If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles when you get a physical location. Potential positions for a barbecue business include:

• Cooks – prepare BBQ and sides
• General Manager – scheduling, ordering, accounting
• Marketing Lead – SEO strategies, social media 

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Run a Small Barbecue Business – Start Making Money!

People love their barbecue, no matter what style, so if you’re a master of grilled meats you could start up your own little BBQ business and put smiles on a lot of faces while grabbing a slice of this $4 billion industry. With patience and hard work, you could eventually grow to have multiple BBQ joints and franchises around the country. 

Now that you’ve done your business homework, it’s time to get behind that grill, perfect your recipes and start building your barbecue empire! 

• Small Barbecue Business FAQs

Yes, a barbecue business can be profitable. If you run a mobile barbecue stand, your profit margin should be around 40%. The profit margin of a food truck or restaurant will be closer to 20%.

You can do catering, have a food truck, or just have a mobile barbecue stand. For a mobile barbecue stand, you’ll need your barbecue equipment and a vehicle to transport it. 

Develop a strong online presence by creating a professional website and utilizing social media platforms to showcase your BBQ offerings, menu items, and customer testimonials. Share mouthwatering photos and videos of your BBQ dishes on social media. Implement targeted online advertising to reach individuals in your local area who are interested in BBQ or food-related topics. 

The city that eats the most BBQ can vary, but some well-known BBQ hotspots in the United States include Kansas City, Texas (particularly Austin and Lockhart), Memphis, and North Carolina (Eastern-style and Western-style). 

The best-selling barbecue meat can vary based on regional preferences, but some popular choices include pork ribs, pulled pork, brisket, chicken, and sausage. It’s important to understand the preferences of your local market and offer a variety of BBQ meats to cater to different tastes.

Develop a unique BBQ flavor profile or signature sauce that distinguishes your offerings. Emphasize high-quality ingredients and authentic cooking techniques to create exceptional BBQ flavors. Offer a diverse menu that includes unique side dishes, vegetarian or vegan options, or fusion-inspired BBQ creations.

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• Decide if the Business Is Right for You
• Hone Your Idea
• Brainstorm a Small BBQ Business Name
• Create a Small Barbecue Business Plan
• Register Your Business
• Register for Taxes
• Fund your Business
• Apply for Barbecue Business Licenses and Permits
• Open a Business Bank Account
• Get Business Insurance
• Prepare to Launch
• Build Your Team
• Run a Small Barbecue Business - Start Making Money!

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How to Start a Small Barbecue Business

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Has everyone told you that you make the best barbecue? If you've been tempted to start your own small business selling your famous barbecued ribs, be sure to plan thoroughly so the business doesn't go up in smoke. A good business plan, careful spending and a marketing strategy that keeps you in the public eye will line you up for success.

Choose a Service Delivery Method

Barbecue, by its very nature, gives you a lot of options for offering your food to the public. You can open a traditional storefront restaurant, but you are not limited to serving in a fixed establishment. Many barbecue businesses operate using these additional venues:

• In an open space or vacant lot using a portable smoker or grill
• At fairs or sporting events out of a food truck
• At wine or beer festivals with a full-sized trailer
• At someone else's site catering for private parties or corporate functions.

Your equipment needs and operating plan will differ depending on how you choose to serve your food, but for any service method, you should think through all your costs, including equipment needs, licensing fees and staffing. Develop a full business plan in advance to keep yourself on track as you open your business.

Write a Business Plan

Clearly define your business model and know exactly what your method of service entails, both in terms of what it will cost you and legally. The scale of your operation will naturally determine the initial expense of starting up. For example, if you are planning to operate a drive-thru service on the weekends out of a vacant lot in your area, you might get by with a single portable smoker and simple packaging. If you hope to serve a larger array of barbecue and sides at regional festivals, a larger food truck will be necessary to accommodate more volume.

Your business plan should include as much detail as possible. Areas to address are:

• Menu items, including entrees and any sides
• A budget, including equipment prices, food ingredients and supplies
• Available financing or options for acquiring startup funds
• Location options and associated rental or permit costs
• Operating licenses and food-service regulations and fees
• Staffing needs
• Marketing strategy

Shop For Equipment and Suppliers

You'll also need to price out all the equipment necessary to cook and serve your barbecue. Smokers, grills, refrigeration, storage, serving utensils and paper products should all be included in your projections. You may be able to find some used equipment to get started or start with smaller units until you establish your business.

If you will be doing catering, you might be able to prepare food at home or perhaps rent space at a nearby food incubator. In either case, you will need to invest in extra serving equipment to transport and keep food warm. If the festival circuit is in your plans, a food truck or larger trailer will entail a much bigger investment. Don't forget to shop around for a meat supplier who can provide high-quality meat at a good price.

Obtain Licenses and Certifications

In order to operate as a food business you will need to get an Employer Identification Number from the IRS and register with your state as well. Some states do not allow food products to be sold if they are made in a residential kitchen, so check with the regulations in your area. Also, check with your state and local governments concerning food-licensing and serving requirements.

Most food operators need to have some kind of food-handling safety training and certification. Business insurance is also a must-have to protect yourself financially.

Hire Customer-Oriented Employees 

No matter which operating model you choose, you probably can't do it all alone. You'll need to hire extra help, probably both to work the grills and take orders. Be sure that your employees are customer-focused and can provide excellent customer service as a great deal of a food business's success depends on the customer's overall experience, not just the taste of the food.

Advertise Your Grand Opening

If you are opening your business in a fixed location, advertise your grand opening on social media, in local papers and with a storefront banner. Offer specials that feature some of your best items or give out free samples to get people hooked on your great dishes. Hand out discount coupons for return visits or flyers that advertise your catering or takeout services.

If you are planning on operating out of a food truck at festivals, plan months ahead to get on the schedule as a participating food vendor. Check out local craft fairs, summer carnivals, beer festivals and car shows as possible opportunities to market your great ribs. Use your community connections and word of mouth to spread awareness of your business.

• Texas Monthly: So, You Want to Open a BBQ Joint?
• M&R: The Six Most Profitable BBQ Business Ideas
• BBQindustry.com: Startups: 5 Tips for Opening Your Own BBQ Restaurant
• Profitableventure.com: Starting a BBQ Catering Business from Home
• MR-trailers.com: The Six Most Profitable BBQ Business Ideas
• MR-trailers.com: How Much Does a BBQ Concession Business Cost to Start?

Elisabeth Natter is a business owner and professional writer. She has done public relations work for several nonprofit organizations and currently creates content for clients of her suburban Philadelphia communications and IT solutions company. Her writing is often focused on small business issues and best practices for organizations. Her work has appeared in the business sections of bizfluent, azcentral and Happenings Media. She holds a Bachelor of Arts degree in journalism from Temple University.

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BBQ Restaurant Business Plan Example

Feb.13, 2018

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Table of Content

Do you want to start bbq restaurant business?

Do you want to start a BBQ business ? Well, this business can be immensely profitable provided that you make delicious BBQs and market your business successfully. BBQs are loved by millions of people in the United States so the market for this business has undoubtedly a lot of potential. Secondly, this business can be started with any extent of investment. You can even start a small setup and expand it later or if you have sufficient savings you can start a high-class restaurant. In both cases, you have to make a comprehensive plan covering all aspects of your business. You have to plan everything including the tiniest details to make this business successful. So, before you move on to start this venture, develop a detailed business plan for it. The business plan will not only help you in startup but it will also help you in taking important decisions for your business over the next years. In case you don’t know how to write a good business plan, we are providing a detailed business plan of a startup ‘Jim’s BBQ’ to help you avoid the trouble of making a plan yourself.

Executive Summary

2.1 the business.

Jim’s Stop will be a licensed and ensured BBQ restaurant located in Tribeca, a neighborhood in the Manhattan borough of the New York City. We will be strategically located in the most suitable place to start a BBQ business . The business will be solely owned and operated by Jim Pert who is a famous American Chef and has been working at executive positions in various fast food restaurants for the last 20 years.

2.2 Management

Jim’s BBQ will be managed by Jim himself and he will be assisted by his younger brother Nick who holds a degree in finance from Harvard University. Initially, Jim will hire a small team comprising of chefs, waiters, assistants, cleaners and drivers for the startup. To ensure the best quality service, all employees will be selected through vigorous testing and will be trained for a month before starting their jobs.

2.3 Customers

Our customers will primarily be the residents living in the Tribeca neighborhood and people working in the commercial and businesses center of the city. We will offer BBQ meat by pound, sandwiches, desserts, sides and drinks to our customers. We will provide dine in, takeaway as well as free home delivery services to our esteemed customers. The community living nearby is very diverse and comprises of teens and adults, single as well as married people, most of which love fast foods. There are also a number of commercial and business centers in the vicinity of our restaurant so we can easily attract the employees working in them.

2.4 Target of the Company

Our main goal is to provide healthy, delicious as well as economical BBQs to our customers. Our primary target is to become the best BBQ restaurant in the New York City within next 5 years of our launch and to recover the initial investment within next 2 years of launch. Our secondary target is to achieve the net profit margin of $10k per month by the end of the first year, $15k per month by the end of the second year, and $25k per month by the end of the third year.

Company Summary

3.1 company owner.

Jim is a famous American Chef and has been working at executive positions in various fast food restaurants for the last 20 years. He is famous for creating unique and juicy BBQs which are loved by all and sundry.

3.2 Why the Business is being started

The main motive behind Jim starting a barbecue business is his intense passion about BBQs. Jim is known for making unique BBQs by combining recipes from various localities and his unique mixed recipes are the reason behind his fame. By starting this venture, he aims to give everyone a taste of his unique BBQs.

3.3 How the Business will be started

Jims’s BBQ will be launched in the Tribeca neighborhood of Manhattan. A 250-square-feet building which was previously being used as a breakfast restaurant has been acquired on lease. Since the building was previously a restaurant, adequate seating arrangements are already present. The company will only acquire 4 grills, 4 smokers, 2 stoves and 2 full-size commercial refrigerators in addition to the usual inventory for a restaurant. The company’s financial experts have forecasted following costs for expenses, assets, investment, and a bank loan for business .

The detailed start-up requirements, start-up funding, start-up expenses, total assets, total funding required, total liabilities, total planned investment, total capital and liabilities as forecasted by company’s analysts, is given below:

Services for customers

It is wiser to plan your services or menu before you think about how to start a BBQ business. You can only plan subsequent things after you know what you will be providing to your customers. Jim’s BBQ will offer following delicious meals to its esteemed customers:

• Meat by pound: Chopped beef brisket, pork spare ribs, turkey breast, giant beef rib, sausages
• Sandwiches: Chopped beef brisket, pork spare ribs, turkey breast, giant beef rib
• Sides: Potato salad, slaw, pinto beans
• Deserts: Pecan, lemon chess, bourbon banana, key lime
• Drinks: Bottled water, sodas, juices, iced tea
• Beers & Wines: Mimosa, blue owl, hops & grain

Our customers can dine in, takeaway or even get free delivery on their doorstep.

Marketing Analysis of bbq restaurant business

The most important component of an effective BBQ business plan is its accurate marketing analysis that’s why Jim acquired the services of marketing experts to help him through this phase. It is only after this stage that good business plan for a restaurant could have been developed. After identifying the local market trends in Manhattan, the marketing experts and analysts also helped him to select the best site to start a barbecue business . The success or failure of a startup totally depends upon its marketing strategy which can only be developed on the basis of accurate marketing analysis. There are four main steps to carry out an accurate marketing analysis of a BBQ business which are to identify the current market trends of BBQ restaurants in Manhattan, identify your target audience and potential customers, set out the business targets to achieve, and finally set the prices of the menu. Marketing analysis is a must-do thing before you even think how to open a BBQ restaurant . It must be considered before developing the BBQ restaurant business plan template .

5.1 Marketing Segmentation

As for a general trend, the market demand for BBQ businesses is on the rise. BBQ is one of the most popular American fast foods that’s why the number of BBQ restaurants has been increasing during the last few years. According to a recent report, there has been a staggering 21% increase in the restaurants offering BBQs in the Manhattan just in the last 4 years. As of now, there are thousands of established restaurants which provide high quality and delicious BBQ meals. This increase is credited to the fact that American citizens love BBQs and the second reason is that starting a BBQ restaurant has become very easy. In fact, the small BBQ setups and BBQ stands are selling more BBQs as compared to the established high-class residents. It is due to their greater accessibility and comparatively lower rates. Nevertheless, this industry has a lot of potential and a BBQ business, regardless of its magnitude, can yield immense profit provided that you successfully plan it and target your customers.

5.2 Marketing Segmentation

Our target market is the community living nearby at the 10 minutes’ drive from our restaurant. The community consists of all types of people from varying backgrounds. As per the financial position, nearly half of the community has a monthly income ranging from $40k to $50k while nearly 10% people have incomes even around $100,000. There are also a lot of working-class people who are extremely tight up with their busy routines and prefer to grab a bite of delicious BBQs while on their way home. Our marketing experts have identified following type of target audience which can become the potential customers of our restaurant.

The detailed marketing segmentation comprising of the company’s target audience is as follows:

5.2.1 Working Community:

The first category includes the workers and employees who work in the businesses or offices located in the vicinity of our restaurant. Most of these workers live singly and depends on restaurants like us for their daily food needs. Secondly, many working-class people have a tight routine and they prefer to eat something as fast as they can without compromising on their busy schedule. That’s why this group will become the biggest consumer of our services. This customer group will drive the most number of sales so our marketing strategy will be specifically built to attract this group towards us.

5.2.2 Residential Community:

The second group of our target customers will be the community residing in the vicinity of our restaurant. BBQ is one of the favorite foods of American teens so we hope to have a lot of sales due to them. Not only teens, adults and middle-aged people also love BBQ. To attract this target group towards us, we will also offer various promotional packages.

5.2.3 Passers-by:

The third category includes those people who do not live or work near our restaurant but have come to the area for any business purpose or commercial activity. We also hope to attract these passers-by with our economical and delicious BBQ. The detailed market analysis of our potential customers is given in the following table:

5.3 Business Target

Our business targets are as follows:

• To become the best BBQ restaurant in Manhattan within next 5 years of our launch
• To recover the initial investment in the form of earned profits within next 2 years of launch
• To achieve the net profit margin of $10k per month by the end of the first year, $15k per month by the end of the second year, and $25k per month by the end of the third year

5.4 Product Pricing

Product pricing is one of the most important factors in deciding the sales and marketing strategy. Selecting the price for products is a difficult task because startups have to attract customers while yield profit at the same time. These two things cannot be achieved at the same time and the only way out is to select a compromised trade-off or balance between the two. After considering the market demands, we have priced all our products in the similar ranges as of our competitors. Our menu is priced as follows:

• Meat by pound: $16.99 per pound
• Sandwiches: $6.99 per single meat and $9.99 per double meat sandwich
• Sides: $1.99 per single serving, $4.99 per medium serving and $8.99 per large serving
• Deserts: $2.99 per single serving, $5.99 per medium serving and $9.99 per large serving
• Drinks: $1.99 per serving
• Beers & Wines: $3.99 per serving

Sales strategy is also an important component of a BBQ restaurant business plan and hence it must be developed with great care and attention must be paid to every detail.

6.1 Competitive Analysis:

We have a really tough competition because BBQs restaurants are nearly everywhere in Manhattan but none of our competitors is offering as much high quality and delicious BBQs as ours. This is our main competitive advantage over other established businesses. Jim is known for making unique BBQs by combining recipes from various localities and his unique mixed recipes will give us an unparalleled edge over other BBQ restaurants.

6.2 Sales Strategy

After carrying out a detailed analysis, our experts came up with the following brilliant ideas to advertise and sell ourselves.

• We will ensure at least a 20% increase in website traffic each month and will ensure at least an 80% conversion rate, i.e. to turn 80% of our website visitors into our customers.
• We will get featured in the local news or on a certain website by a popular blogger to increase our brand awareness in people.
• We will advertise our restaurant in food magazines, newspapers, TV stations, and social media.
• We will offer a 20% discount on all meals for the first three months of our launch.

6.3 Sales Monthly:

Our monthly sales, as forecasted by the company’s financial experts, are as follows:

6.4 Sales Yearly:

Our yearly sales, as forecasted by the company’s financial experts, are as follows:

6.5 Sales Forecast

Considering the quality of our food and our exceptional marketing strategy, our sales pattern is expected to increase with years. By analyzing our market segmentation strategy, our experts have forecasted the following sales on a yearly basis which are summarized in the column charts.

The detailed information about sales forecast, total unit sales, total sales is given in the following table:

Personnel plan

The success of a company heavily depends on its staff, the number and type of which should be determined in the initial stages. That’s why a detailed personnel plan is needed before starting a BBQ business . The personnel plan of Jim’s BBQ is as follows:

7.1 Company Staff

Jim will act as the Head Chef of the restaurant. The company will initially hire following people:

• 1 Manager to manage the overall operations of the restaurant
• 1 Cashier to receive cash from the people
• 2 Accountants to maintain financial records
• 4 Sales Executives responsible for marketing and advertising the restaurant
• 15 Chefs for preparing meals
• 10 Waiters to serve the customers
• 8 Cleaners to clean dishes and other facilities at the restaurant
• 7 Delivery Drivers to deliver BBQs to the local residents

7.2 Average Salary of Employees

The following table shows the forecasted data about employees and their salaries for next three years.

Financial Plan

The final thing to do before you think about how to start a barbecue business is to develop a comprehensive financial plan which will cover the detailed costs of startup.

8.1 Important Assumptions

The company’s financial projections are forecasted on the basis of following assumptions.

8.2 Brake-even Analysis

The following graph shows the company’s Brake-even Analysis.

The following table shows the company’s Brake-even Analysis.

8.3 Projected Profit and Loss

The following charts show the company’s expected Profit and Loss situation on the monthly and yearly basis.

8.3.1 Profit Monthly

8.3.2 profit yearly, 8.3.3 gross margin monthly, 8.3.4 gross margin yearly.

The following table shows detailed information about profit and loss, and total cost of sales.

8.4 Projected Cash Flow

The following column diagram shows the projected cash flow.

The following table shows detailed data about pro forma cash flow, subtotal cash from operations, subtotal cash received, sub-total spent on operations, subtotal cash spent.

8.5 Projected Balance Sheet

The following projected balance sheet shows data about total current assets, total long-term assets, total assets, subtotal current liabilities, total liabilities, total capital, total liabilities and capital.

8.6 Business Ratios

The following table shows data about business ratios, ratio analysis, total assets, net worth.

Download BBQ Restaurant Business Plan Sample in pdf

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How to Start a BBQ Business | BBQ Restaurant Business Plans

U.S. barbecue restaurants have recently reported overall revenues approaching the $3 Billion mark. Wisebusinessplans, a long-time leader in the global business planning industry, is now partnering with BBQ hotel’s business growth, restaurant owners, and caterers to increase earnings and secure sustained profits with effective business strategies and quality bbq restaurant business plans.

8 Proven Steps to Start a BBQ Business

1. write a business plan for a bbq restaurant, 2. purchase the equipment and supplies you need, 3. develop a full menu for your restaurant.

• 4. Choose a Suitable Legal Entity For Your Business

5. Choose a Service Delivery Method

6. obtain licenses and permits, 7. open a business bank and 30 accounts and get credit card, 8. hire customer-oriented employees, how much does it cost to open a bbq restaurant, bbq restaurant business plan by wisebusinessplans, other major business services for bbq business.

If you love to grill, why not turn your passion into a business? Starting a BBQ business is a great way to share your love of grilling with others, and there are plenty of ways to make it successful. In this post, we’ll give you a few tips on how to get started. So fire up the grill and let’s get started!

If you want to start a BBQ business, you need a clear bbq business plan. Almost every successful business today began with a business plan.

The business plan will clearly explain how you intend to serve your clients and how your business will operate.

Do You Need Help in Creating a BBQ Business Plan?

Our clients no longer have to worry about the complexities of writing a professional business plan. Our MBA-qualified business plan writers  have written over 15000+ business plans for over 400 industries in over a decade.

Starting a barbecue business requires a lot of equipment. You’ll also need to price out all the equipment necessary to cook and serve your barbecue.

Grills, smokers, utensils of service, refrigerators, and other equipment are among the top items you’ll need for barbecued food.

Prepare a menu for your festival food concession. As a result, planning a menu in which items can be served quickly to your customers will help you make more money. You should select foods that require a minimal number of ingredients and can be prepared in a few simple steps.

4. Choose a Suitable Legal Entity For Your Business

In order to open a barbecue restaurant business, you can form a general partnership, an LLC, or even a sole proprietorship .

As a general rule, a sole proprietorship is the ideal form of business structure for small-scale barbecue restaurants, especially if you are just starting out in a small neighborhood with one store. However, LLCs are preferred for obvious reasons.

If your objective is to grow and have chains across the United States of America and other countries of the world, choosing a sole proprietorship would not be the best choice.

An LLC or general partnership will do the trick for you.

A limited liability company protects you from personal liability. You will only be at risk of losing the money you invested into the limited liability company if something goes wrong. Unlike corporations, limited liability companies are easier to operate and don’t require a board of directors, shareholder meetings, or other formalities.

Recommended: Learn how to start an LLC in any state in our free guide or choose Wisebusinessplans to make your LLC registration hassle-free.

Choosing your preferred service delivery method is the first step in this type of business. Your options for delivering barbecue services to your customers are not limited.

A portable grill or smoker will be ideal for these service delivery methods in a vacant lot or an open space.

A license is a requirement for food businesses as well, just like others. It is important to obtain all the necessary information about food business licensing from your local and state government, including information about serving requirements.

Do You Need a License for BBQ Business?

Licenses for businesses can be complex to obtain. A Wisebusinessplans makes it effortless for you to acquire a BBQ business license.

Let Wisebusinessplans help you to Get your License for the BBQ Business

Personal asset protection is enhanced when you open specialized business banking and credit accounts.

When your personal and professional accounts are mixed, your personal assets (your home, automobile, and other valuables) are vulnerable if your BBQ Business is sued.

Furthermore, learning how to establish business credit may assist you in receiving credit cards and other financial resources in your BBQ company’s name (rather than yours), improved interest rates, greater lines of credit, and more.

Set up a business bank account

Apart from being a requirement when applying for business loans, establishing a business bank account has several benefits.

• Separates your personal belongings from your BBQ business’s assets, which is critical for personal asset protection.
• Makes tax preparation and accounting simple.
• It makes tracking expenses easier and more organized.

Recommended: To discover the greatest bank or credit union, read our Best Banks for Small Business review.

Open net 30 account

Net 30 payment terms are used to establish and develop business credit as well as boost company cash flow.

Businesses purchase products and pay off the whole amount within a 30-day period using a net 30 account.

Net 30 credit vendors are reported to the major business credit bureaus (Dun & Bradstreet, Experian Business, and Equifax Business Credit).

This is the way businesses build business credit to qualify for credit cards and other lines of credit.

Recommended: Read our list of the top net 30 vendors guide to start getting business credit or simply open your net 30 accounts with Wisebusinessplans in seconds.

Get a business credit card

It’s exciting to open a business credit card for your BBQ business. A business credit card can assist you to establish credit, safeguard your company financially, access rewards (such as cashback), and simplify cash flow.

It can also assist you to manage your expenditures.

Recommended: Learn more about the best business cards in our business credit card review .

You can’t probably handle everything that needs to be done alone, regardless of what operating system you pick.

To work the grills and take orders, you’ll probably need to hire extra help. Your BBQ business’ success will be greatly determined by the quality of workers you employ.

Here are ten key elements for making a barbecue restaurant successful.

• Management Skills
• Hygiene and Cleanliness
• Hospitable Atmosphere
• Good Seating Capacity
• Range of Beverages
• Good Location
• Reasonable Cost
• Smart Menu Planning
• Staff Satisfaction

Looking for more detail? Check out this complete & simple guide to starting your restaurant business.

Average costs to open a bbq restaurant vary from a couple thousand to two or three million.

According to a survey, you will need to invest around $250,000 or $2800 per seat to open your barbecue restaurant.

“Few foods maintain the long-lasting popularity and customer loyalty that barbecue elicits from its fans,” said Joseph Ferriolo, Director of Wisebusinessplans.

“At Wise, we enjoy a barbecue and we understand that any food venue is going to have strong competition. Success takes proper planning, not just in the early years of beginning a company, or near retirement, but throughout the life of a business.”

Wisebusinessplans specializes in custom-crafted, individualized bbq business plans written by accomplished MBA writers and graphic designers, at an affordable price.

Clients do not have to worry about the complexities of becoming an expert business plan writer , as the Wisebusinessplans team of experts takes an entrepreneur’s ideas and goals and puts them into a tangible format that banking institutions and investors require.

Download the bbq business plan pdf or visit our business plan samples  page to view our real sample business plans related to over 400+ industries.

“People work so hard to get a good business going. Wisebusinessplans is here to see that our client’s businesses grow and prosper in the manner that they envision,” said Ferriolo.

Do you want to start a BBQ business? With Wisebusinessplans, you will receive a quick and easy guide to start your BBQ business , as well as assistance in every step along the way from funding to registering or licensing a business entity, branding, and marketing. Following are our main services

• Logo Business Branding
• Tax ID Number
• NonProfit Business Formation
• S Corporation Registration
• Business Marketing
• Small business loan
• Business Credit Cards
• LLC Formation

Wisebusinessplans also offer a net 30 account application . A Net-30 account allows you 30 days to pay the bill in full after you have purchased products.

Managing your business finances is also easier with Net 30 accounts.  Apply for your net 30 business accounts now

Starting a BBQ business involves several steps, including creating a business plan, securing necessary permits and licenses, finding a suitable location, acquiring equipment and supplies, developing a menu, and implementing effective marketing strategies.

While prior experience in the food industry can be beneficial, it is not always mandatory. However, having a basic understanding of BBQ cooking techniques, food safety regulations, and business operations can help you succeed.

The equipment and supplies needed may include a commercial-grade smoker or grill, preparation tables, knives, cutting boards, utensils, refrigeration units, storage containers, serving trays, and high-quality ingredients for BBQ recipes.

Creating a unique BBQ menu involves experimenting with different flavors, sauces, and BBQ styles. Offer a variety of meats, sides, and sauces to cater to different tastes. Consider incorporating specialty or signature dishes to stand out from competitors.

Effective marketing strategies can help attract customers to your BBQ business. Utilize social media platforms, create a professional website, offer promotions or discounts, participate in local events or festivals, partner with local businesses, and leverage word-of-mouth marketing.

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BBQ Restaurant Business Plan

Written by Elma Steven | Updated on April, 2024

In order to write a BBQ Restaurant Business Plan you need to start with executive summary. In order to write an executive summary for a Business Plan you need to mention- what your business is about and what you’ll sell. Explain how you’ll get people to buy it. The executive summary should be written at the end. Then you should write a Business Description mentioning goals, objectives, mission and vision. Some of the major sections or components of a Plan involves Fund Usage Plan, Marketing Plan, Industry Analysis, Organizational Overview, Operational Overview and Financials.

This article will provide you a step by step process to write your Business Plan. Get a free Business Plan at the end!

You can spend 3 to 4 weeks trying to write your own Business Plan by browsing through free online resources or hire a professional writer for $2,000. There is a better way to do this-  Download our BBQ Restaurant Business Plan to write a plan in just 2 days .

This depends on various factors including your location, cost of capital, previous experiences and other factors. We have a financial model to input numbers and get a projection of your future revenue and profit.

Table of Contents

Executive summary.

Overview : Smoke is thought to have magical characteristics in Kansas City, where barbeque is a way of life. Smoke has the ability to elevate the mundane to the sublime. It has the ability to turn even the most unappealing slices of meat into delightful treats. It may even turn a local petrol station into one of the world’s most popular eateries.

Mission : To establish an atmosphere where complete visitor happiness is our first goal, and to deliver real deep-dish BBQ to the neighborhood.

Vision: Be a well-known restaurant in the community and the go-to spot for those looking to satisfy their BBQ desires.

Industry Overview : Barbecue Restaurants have witnessed an upsurge in demand throughout the five years leading up to 2021. Restaurants have been serving barbecue menu items such as pulled pork, brisket, and ribs. As a consequence, industry revenue climbed by 2.0 percent annually to $4.0 billion during the same time period. External competition has been rising as restaurants from other sectors add industry items to their menus, creating a challenge to industry operators. Check out this guide on  how to write an executive summary?  If you don’t have the time to write on then you can use this  custom Executive Summary Writer  to save Hrs. of your precious time.

Financial Overview:

Business Model  Canvas

Tips on business model canvas.

The Business Model Canvas is a high-level overview of the business model. It can also be considered as the business model map in the overall plan. The important partners, key activities, value proposition and cost & revenue sections are only some of the nine vital components. A company idea’s complexities may be mapped out, analyzed and communicated with the use of the canvas. It shows the whole picture of a company’s value creation, delivery and capture processes. It helps new business owners hone their ideas, encourage creative thinking and make sound strategic decisions. It’s a helpful resource for coming up with ideas, organizing plans and presenting business models to key players. Check out  the 100 samples of business model canvas.

Tips on SWOT Analysis

It offers a clear lens into a company’s strengths, weaknesses, opportunities and threats. This self-awareness enables effective resource allocation and strategic positioning against competitors. Businesses can mitigate risks, make informed decisions and set realistic goals. In addition, presenting a SWOT analysis in a business plan communicates to stakeholders that the company possesses a deep understanding of its market environment. In essence, SWOT ensures a business’s strategy is grounded in reality enhancing its chances of success. Check out the 100 SWOT Samples

Industry Analysis

According to Chicago-based Mintel International’s Menu Insights, barbecue is rising steadily in restaurants, with total barbecue menu items increasing 11% between the fourth quarter of 2016 and the fourth quarter of 2019. (MMI). Boneless chicken wings (up 32%), chicken wings (up 13%), barbecue pizza (up 13%), and bacon burgers are among the fasted growing menu items utilizing barbecue sauces (up 4 percent).

In 2018, the worldwide barbeque grill market was valued at USD 4.79 billion, with a CAGR of 4.5 percent predicted during the projected year. Cookouts on weekends and holidays are likely to increase in popularity, particularly among the younger generation. In addition, changing lifestyles, together with the adoption of premium items for home and outdoor culinary activities, are expected to drive product demand in the near future. Porcelain-enameled cast iron, porcelain-enameled steel, and stainless steel are the most common materials used to make barbecue grills. Stainless steel has a longer lifetime than other materials while also being less expensive, which contributes to its widespread use. Depending on the kind of grill material, manufacturers provide a one to ten year guarantee. A lifetime burner warranty is usually included with high-end equipment. Vintage, a premium grill and accessory company located in the United States, for example, offers a lifetime guarantee on burners and certain accessories.

Source: globenewswire

While working on the industry analysis section make sure that you add significant number of stats to support your claims and use proper referencing so that your lender can validate the data.

To attract more consumers, companies provide goods with features such a portable gas grill, heavy-duty grates, electronic igniter, LED-light control, fuel gauge, pullout tray, and fuel valves. Natural gas barbeque grills are preferred by a huge number of people in the United States due to their inexpensive cost and ease of availability, as well as their ability to burn cleaner than propane. By 2017, around 70% of adult Americans had a smoker or grill. As outdoor activities become more popular, demand for portable barbeque grills is projected to grow in the region. Outdoor activities are enjoyed by over half of the people in the United States over the age of six at least once a year. Market increase is expected in the next years as a result of these advancements.

In 2018, the gas category had the highest share of the barbecue grill market, with USD 2.67 billion in sales. According to utility providers, this is the most common backyard barbecue product type, with the capacity to operate on natural gas or bottled propane. Product demand is driven by the capacity of gas items to swiftly flare up. Premium gas goods with stainless steel bodies, three to five burners, and the option of a side burner for heating pans and pots are projected to be adopted by a growing percentage of the middle class population.

From 2019 to 2025, the quickest CAGR for electric products is predicted to be 5.6 percent. The industry is expected to develop in response to the growing popularity of home cooking as a hobby and leisure activity. In addition, product demand is expected to be driven by the interior usefulness and convenience afforded by these goods. To meet the growing demand, manufacturers are focusing on product innovation. For example, in 2016, under the George Foreman Grills brand, Spectrum Brands, Inc. released an electric grill with five nonstick plates named Grill & Broil. IntelliKEN Touch, which has a built-in kitchen timer and a touch control system, was released in March 2019 by Kenyon International, Inc.

With a revenue of USD 2.66 billion in 2018, the commercial application area was the most profitable. The items are used in a vast number of restaurants. BBQ restaurants’ rising appeal among customers in emerging nations like as China, India, Brazil, and Mexico is expected to boost the segment’s development. The increase in hiking and camping activities is expected to boost product demand even further. Working people are more drawn to spend their weekends and vacations outside due to rising job pressures and a demanding lifestyle. Over the projected period, this aspect is likely to provide new business opportunities for the major players. From 2019 to 2025, the household category is predicted to grow at a 4.8 percent CAGR. To deliver a professional barbecue experience to residential customers, companies provide unique product features. The majority of customers choose to buy portable items with a flat compact top. Portable single burner items are used for both indoor and outdoor cooking. In the next years, this element is expected to help the industry flourish.

In 2018, North America dominated the industry with a market share of over 55%. In places like the United States and Canada, barbeque grilling is a way of life. On most holidays and special events, consumers choose BBQ meals. According to the Hearth, Patio, and Barbecue Association (HPBA), over 70% of consumers participate in weekend BBQ cooking throughout the summer. Cookouts are also popular on national holidays such as Thanksgiving, Independence Day, Christmas, and New Year’s Eve. Barbecue is preferred by over 50% of customers in North America for birthday celebrations and by roughly 24% for camping excursions. To increase income in this increasing sector, businesses are investing in innovative product development. In January 2016, for example, Char-Broil, a business located in the United States, released the SmartChef Smoker app to teach users how to regulate meat temperature, chamber temperature, and cooking time.

From 2019 to 2025, Asia Pacific is expected to grow at the quickest rate of 5.6 percent, thanks to rising street food consumption and significant investments by major companies in emerging countries such as India and China. Furthermore, increased demand for barbecue goods over hot dogs, burgers, and pizza is expected to drive regional market expansion in the future years.

Source: mordorintelligence

Marketing Plan

A key part of the marketing plan is the marketing budget. The growth in the number of customers is proportional to the budget and dependent on the CAC .

Content Marketing : Create a blog on your Joe’s City Bar-B-Que website that has material that prospective customers.

Discounts : Provide multiple rewards or incentives to Joe’s City Bar-B-Que

Frequent customers, you’ll be more likely to attract them. Create a member referral scheme, for example, where members get a discount if they successfully recommend someone.

Social Media: Engage and promote Joe’s City Bar-B-Que on Twitter, publish news on Facebook, and utilize Instagram to promote curated photos of your space and events. Think about if you have place in your budget for Facebook Marketing or other social media focused ads.

SEO (Search Engine Optimization) Local SEO makes it easier for local consumers to find out what you have to offer and creates trust with potential members seeking for what your place has to offer.

Email Marketing: Joe’s City Bar-B-Que will be sending an automated in-product and website communications to reach out to consumers at the right time. Remember that if your client or target views your email to be really important, they are more likely to forward it or share it with others, so be sure to include social media share buttons in every email.

Organogram:

Financial Plan

T his s ection helps your lender figure out whether you will be able to pay off the loan, whether the business is sustainable, what are the growth prospects, etc.

Break-Even Analysis:

Income Statement:

Cash Flow Statement:

Balance Sheet: 

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Checklist for Starting a Small BBQ Business: Essential Ingredients for Success

If you are thinking about going into business, it is imperative that you watch this video first! it will take you by the hand and walk you through each and every phase of starting a business. It features all the essential aspects you must consider BEFORE you start a Small BBQ business. This will allow you to predict problems before they happen and keep you from losing your shirt on dog business ideas. Ignore it at your own peril!

For more insightful videos visit our Small Business and Management Skills YouTube Chanel .

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A general practitioner is not always your best option. You might have a good lawyer you trust, but do not hesitate to hire a specialized lawyer if you need help with an issue your lawyer has no experience with. Do not hesitate to ask your usual lawyer for a referral.

Finding a good lawyer is a lot of work. You should put some time aside to do some research and give yourself a few weeks to compare different options. Meet different lawyers to get quotes and ask for advice. You should not expect to find a quality lawyer right away.

A good tip if you're looking to hire a lawyer is to try to find the right lawyer for the task you need. If you simply want to draw up a contract, hiring a big shot, corporate lawyer is probably overkill and is just going to cost you a lot more.

You should establish a budget before you start looking for a lawyer. Go over your finances and assess how much you can afford to spend on a lawyer. You should not let lawyers know about your budget when you ask for quotes but this is a good way to narrow down your research.

You want a lawyer experienced in the cases just like your own. Check your potential lawyer's history. Many lawyers will list a lot of types of cases that they can do, but you want a lawyer that has had success with your particular type of case. Don't be afraid to simply ask the lawyer, as well as doing your own research, to find out.

When you hire a lawyer for a lawsuit case, hire one that will take your case on a contingency fee. If a lawyer is not willing to take your case on contingency, consider looking for a different one. If a lawyer wants to charge your hourly for this type of case, then he thinks he cannot win.

It is hugely important that you know exactly what your lawyer plans to do for you. They should lay it out in writing, preferably, before you sign on the dotted line. If they get you to sign a legal document they have drafted without explaining it, run the other way.

If you need a lawyer, you need to make sure you find one that is in the proper jurisdiction. Most of the time you will be able to find a lawyer that is licensed to practice in the state you live in. Make sure they are qualified to practice law within your state.

Look for people who have experienced similar problems and ask them which lawyers they used. Your friends and relatives might be helpful but do not follow their suggestions unless you need a lawyer for the same kind of issues. Use the different resources available in your community, such as support groups.

Most attorneys charge for their services by the hour, but hiring one with lower hourly rates does not mean your total cost will be less. If your lawyer needs two hours to complete a job that some other lawyer can complete in an hour, you will pay more in the long run.

If you meet with a potential lawyer, and he or she states that they will absolutely win your case, thinking about looking elsewhere. There are no guarantees in life, no matter how clear cut a case seems. A good lawyer knows this, and as such, will not make promises they can't keep.

There is a great deal of legwork necessary in a legal case, both research and actually talking to witnesses, which will lead to the development of the presentation of your lawyer in court. That means any lawyer who tells you you'll win up front has no idea what they're talking about.

Look for a lawyer who focuses on your area of need. Most lawyers will specialize in one form of law or another. If you are looking for help with child support or custody, look for a family lawyer. If you need help with housing, you'll need a real estate lawyer.

Know where a lawyer’s office location is when considering one. Someone located uptown is going to have higher rent and overhead than someone further out. Those costs are passed on to clients. Look for someone in a cheaper location who has figured out how to leverage the Internet to keep their costs low.

When speaking to a lawyer, do not be scared to ask for an explanation about anything you do not understand. Lawyers tend to speak with words most people do not use on an everyday basis. It's important that you understand everything they are telling you, as you should know every detail about your case.

You should definitely make sure you understand your legal case before hiring a lawyer. You need to pick the best attorney for your case, so you have to understand the issue involved. Do some research about your situation. It will ensure you make the best choice.

Do not lie to your lawyer. Keep in mind that you are establishing a professional relationship with your lawyer and that they are not here to judge you. Keeping information from your lawyer could actually cost you to lose your case. Go over the details several times with your lawyer to make sure you do not forget anything.

Make sure to find out who all will be involved with helping to work on your case. What sort of experience do they have? Some may have years of experience, whereas others may be fresh out of law school. How much time is your lawyer anticipating on devoting to your case?

The Majority of us are acquainted with the old riddle that goes:"If a tree Falls in the forest, and nobody is in the area to listen to it, does it make a sound?" From a communication perspective, the reply must be a certain"No." Though there are sound waves, there is no sound because nobody perceives it. For communication to happen, there should be a sender and a recipient. This chapter is focused on the recipient - the one who supplies feedback to the sender, the aim is to help you Improve Listening Skills. The goal to Improve Listening Skills takes us to what Saul Gellerman said: "The sender, to be certain that his message is going to be approved by the receiver, must be prepared to let the receiver sway him. He should even be ready to let the receiver alter or modify the message in a way which make it more suitable to the recipient. Otherwise, it might not be known or it might not be accepted, or it might just be given lip service and ignored." This puts the responsibility for good communications directly on the Shoulders of both the sender and the receiver. Each of us plays the roles of sender and receiver many times each day. Therefore, it is important to learn to play each role well. Researchers have found that the average individual spends considerably more Time each day in listening than in talking, writing, or studying. Therefore, Improve Listening Skills listening is an essential communicative job. Did you know that we devote roughly 40 to 45% of our working hours to listening? And did you know that, if you haven't taken steps to enhance this ability, you listen in only 25 percent efficacy? Placing these thoughts together, would you really feel comfortable knowing you earn 40 percent or more of your cover whilst listening at 25% efficacy? Otherwise, maybe acting on the advice imparted in this chapter will enhance your listening abilities to above the average in listening efficiency. Tests have shown that we can considerably raise the amount of our listening performance by a little bit of study and practice. The importance of the listening skill to supervisors has been recognized by Industrial companies for some time. Dr. Earl Planty, in his role as executive advisor at Johnson and Johnson, has stated:"By far the very best way by which executives can tap thoughts of subordinates is listening in the many daily everyday contacts within and beyond the work area. There's not any system that will do the job in an easier manner. Nothing could equal a executive's willingness to listen" Recognizing the value of listening, many companies offer training Programs to enhance this communicative skill. Some years back the Approaches Engineering Council compared one group of participants in a preliminary discussion about efficiency in listening with a second group not participating in such a discussion. The comparison was made by analyzing each group. The test results revealed the marks made by the first group were 15 percent higher - a significant improvement. What Listening Is. We hear - often without listening - when sound waves Strike our eardrums. As soon as we do not recall what we've heard, it is probably because we didn't listen. A good case in point is that often occurs when we're introduced to a new employee or a new secretary. A few minutes later we can't recall the person's name. Why? Because we likely failed to listen to this title when we were introduced. Johnson defines listening as"the ability to understand and respond effectively to oral communication." Thus, we can state at the start that hearing is not listening. Listening requires over hearing; it necessitates understanding the communication obtained. Davis states it this way:"Hearing is together with the ears, but listening is with all the brain'." Some of the attributes of a Fantastic listener are as follows: He usually makes Better decisions because the inputs he receives will be better; He learns more in a predetermined amount of time, thus saving time; and He encourages other people to listen to what he says since he appears more careful and better . The Normal listener, after two weeks may remember just 25 percent of what he Has heard in a briefing or a speech. Therefore, listening is not effective for receipt and preservation of factual details. For retention of factual information we must put our reliance on the written word. Researchers have discovered that we can improve our listening comprehension Roughly 25 percent. Most of us process the sender's words so quickly that there is idle time for us to think about the message whenever it's being given. During this idle time a great listener ponders the sender's goals, weighs the evidence being introduced, and hunts for ways to understand the message. It follows that good listening can be considered"a conscious, positive act requiring willpower" The capacity to listen effectively may be acquired via Discipline and practice. As a gamer you ought to physically and emotionally Prepare yourself for the communicating. You must be physically relaxed and Mentally alert to receive and comprehend the message. Effective listening Requires continuing concentration (whatever the length of the message), Attention to the key ideas introduced, note-taking (if the conditions are Appropriate), and no psychological blocks to the message by the listener. You Cannot listen passively and expect to keep the message. If you want to be an Effective listener, you must provide the communicator of this message adequate Focus and make an effort to understand his perspective.

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