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Web Project Proposal

It seems that you like this template, web project proposal presentation, free google slides theme, powerpoint template, and canva presentation template.

We live in the internet era, which means that web design is currently one of the most demanded skills. This free template is perfect for those designers who want to present their web project proposal to their clients and see a preview of the final work.

Impressing your audience is always important, so the graphic elements included in the design of the slides are all about technology and interface elements, giving consistency to your project plan. The colors are also meaningful, using a palette that combines dark blue and very light green. This gives contrast and provides a trustworthy message to your clients, while also contributing to the professional look of this business presentation. We’ve decided to include some illustrations and infographics that can help you make your proposal more interesting. They're also a nice visual aid to better explain what you have in mind, so make good use of them. Don’t forget that everything in this template is editable and customizable, so you have as much freedom as possible at your disposal. Download it and get started!

Features of this template

• 100% editable and easy to modify
• 19 different slides to impress your audience
• Available in five colors: blue, pink, orange, yellow, and green
• Contains easy-to-edit graphics and maps
• Includes 1000+ icons and Flaticon's extension for customizing your slides
• Designed to be used in Google Slides, Canva, and Microsoft PowerPoint
• 16:9 widescreen format suitable for all types of screens
• Includes information about fonts, colors, and credits of the free resources used

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How to create a website proposal (examples & templates)

A solid website proposal is imperative in ensuring that you and your client are on the same page.

Working for yourself as an independent service provider or freelancer can be an exciting step in a web developer’s career.

However, many would say one of the biggest downsides is suddenly having to spend so much of your time handling paperwork and client communications. Having a website proposal template can significantly streamline this process, allowing you to focus more on your actual development work and less on administrative tasks.

There are tools that can help freelancers with many of the more complicated management tasks, but client communication often needs a more personal touch. Writing a solid website proposal will not only help you to land the projects you’re really excited about , but it will make sure you and the client are on the same page from day one, avoiding frustrating miscommunications along the way.

What is a website design proposal?

A website proposal serves multiple purposes, and you need it to be clear and concise. Focus on the goals your proposal serves in order to write one effectively:

It is a reference for important information

A website proposal should make all of the relevant information quick and easy to access. Clients should be able to get your contact info or identify which project your proposal references at a glance. You would be amazed at how frequently professional proposals are sent missing key information (like names, contact information, or dates). It’s also an easy place for clients to reference specific information, such as the timeline, during the course of the project.

It makes sure everyone is on the same page

You may feel like the information you include in your project proposal is repetitive. You likely have already had a discussion about what the client is looking for and what you’ll be able to do for them.

The purpose of writing that information into a proposal is to demonstrate to the client you’ve heard and understood their needs thoroughly enough for them to trust your approach. Having everything in writing will avoid miscommunications.

It gives you an opportunity to sell your skills

Your proposal is also your final opportunity to demonstrate your value to a client. An easy-to-read, aesthetic, and convincing proposal shows off the skills and judgment you’ll bring to their project. Clients are looking for attention to detail and will evaluate your proposal for its form as well as its content.

It is a website proposal, not a contract

A contract outlines concrete commitments and compensation and comes with a legal obligation. A project proposal is intended to sell your services by demonstrating to clients you understand and are able to serve their needs. Though they overlap — both will discuss deliverables, timetables, and compensation — they ultimately serve different purposes.

What to include in a website design proposal

Format your website proposal in clearly identified sections. It should be easy for a client to flip through and quickly find the information they’re looking for. In most cases, proposals should include the following information: 

Basic information about you, your client, and the project should be easily accessible on your cover page. Think of it as a cheat sheet with contact information. You can feature your logo or a relevant graphic. Make it eye-catching, and avoid including too much information.

The cover page should consist of:

• The name of the project
• Your name and contact information
• The client’s name and contact information

Problem statement

The problem statement is the why of the project. You should outline the problem you’ll be solving for your client or the opportunity your project will help them fulfill. This section will demonstrate to your client that you’ve listened carefully to them and understand their needs.

Make sure you outline not only what they need but why they need it. If you’re making a website for a local cafe, for example, you might specify that they’re hoping to grow their clientele beyond current foot traffic. They may need a website that’s search-friendly and shows their food and seating options in order to appeal to the local university students.

Your solution

Outline exactly how the project you’re proposing will solve your client’s problem and benefit their business. A tip for writing an effective solution section — write as if you’re a member of their team convincing the decision-makers at their company to invest in the project. Use the company’s own language and framing to align with their approach and list specific benefits the project will bring to their company. Draw a direct line between your project’s features and outcomes, such as increased brand awareness, sales, or conversion.

If you’re trying to convince a client to try a new platform or migrate their site, you can use Webflow Pitch to help make the case for you and provide further information.

Webflow Pitch is our easy-to-use site that helps you create custom presentations to convince anyone in your life to use Webflow.

Deliverables/Overview of the project

List clear deliverables to give both parties a clear understanding of what is (and isn’t) included in the project. This is the area you want to get very specific about. You can set clear boundaries from the beginning by outlining the exact scope of the project. Specify the number of revisions you’ll complete for the client and the process for receiving feedback.

Your deliverables list needs to include the essential elements of the website build and any additional parts of the project such as SEO work , setting up an online payment portal , or creating a blog . If you’re setting up your client with a no-code platform like Webflow, you can add a lot of value to your proposal by listing pages that can be templatized and offering basic training to their marketing team . Often the best way to do that training is just sending over a quick video of the process the marketing team can use as a reference.

The cost of the project is often the first thing your client will flip to when they receive your proposal. Make it clear and straightforward. The project budget should already have been discussed with the client, so the final ticket price shouldn’t come as a surprise for them.

Break down the major elements of your project and the overall cost of each piece. This could include the cost of setting up the online store, design work, or creating the more complex custom-coded elements your client needs. Keep in mind that you don’t need to justify your rate — just give an overview of the cost of the project elements. Resist itemizing too granularly — it may just confuse your clients.

If your client hasn’t fully decided the scope of the project they want, this is the place to pitch packages, such as comparing a full website redesign vs. a refresh.

Specify the timeline for the project. Give yourself a little padding for unexpected roadblocks. Make sure to include very specific windows for client feedback and revisions to avoid the project dragging on, and build in time for testing. Agree on a website launch date, and make that the north star for the overall project timeline.

Timelines to include:

• Discovery and strategy
• Development
• Testing and QA
• Website launch date

Call to action

Close the deal! Conclude your proposal with a brief and encouraging call to action and an easy way for your client to accept the project. You want to avoid the client having to search for your contact info or any burdensome tasks, like printing and signing a document, which might slow down or get in the way of getting the project confirmed.

If you’ve sent a PDF, enable digital signing. If you’ve created a website, include an “Accept Project” button. Make it easy and exciting for the client to get the project started.

Choose a format for your website proposal

Once you have written out the core text of your proposal, choose a format to deliver it to your client. You want to show off your creative eye while still clearly communicating the key information your client will need to make a decision. Whatever format you ultimately send, it can be a good idea to include an additional simple, downloadable PDF of the text. This ensures the client has easy access if they need to quickly reference the information in your proposal.

A PDF is the most traditional format for a project proposal. It has the benefit of being easy to access, easy to share, and easy to include illustrations and images in. You could opt to use a cloud-based program instead, but make sure your file is edit-locked (like a PDF) so the information in it can’t be accidentally altered or deleted.

Presentation

Some businesses will want you to present your proposal in a meeting. A presentation format can also be a helpful format for clients who aren't especially technology literate and may need some additional hand-holding through the proposal process. Build a slideshow you can use to visually support your presentation and is also complete and self-contained enough to be sent to the client to refer back to afterward.

Your area of expertise is web development — why not make the proposal a web page? You can create a proposal site template with a no-code platform like Webflow in order to make new proposals quickly whenever they’re needed. You can also keep the proposal site confidential and secure by password protecting the page .

A proposal-as-website has the benefit of showing off your skills and giving you the opportunity to add life to your proposal with visuals and animations.

These four designers have made template sites that can be cloned as a great jumping off point for making your own.

Make a client dashboard

Memberstack created this incredible client dashboard template that not only serves as a proposal, but includes useful additions like a site asset gallery, downloadable documents, and illustrative charts! It can also be used as a dashboard to communicate information to the client throughout the development process. This template also includes a secure login page for your client.

Mimic a traditional document layout

Aaron Cougle’s proposal template mimics the form of a PDF rather than feeling like an interactive site using animations and other features. This gives the template a professional feel which could be ideal for more traditional clients or larger companies. This template also includes a useful breakdown of fees when giving clients multiple project options.

Tailor your proposal to the project type

Sidney Ottelohé has made templates for specifically either a Website Redesign Proposal or an eCommerce Proposal. This template uses engaging interaction illustrations, feeling fresh and contemporary. It is clear and easy to navigate, giving a potential client all the information they need to move forward with your project.

Make it easy to move forward with the project

Erendi Rani’s template makes it easy for clients to sign on to your project and it includes a place for them to leave questions or comments. This is a great example of an effective call to action.

Make a website proposal template for yourself

Most of the proposals you send during your career will contain similar elements. You can reuse layouts and even entire pages. Save yourself time and energy by making yourself a template you can customize for each new client.

If you’re using a PDF program to write your proposals, take an extra moment to create a templated master proposal for your own use. Keep your template, as well as current and past proposals, in an organized, accessible place for easy reference. If you’ve chosen to make a proposal site in Webflow, you can easily clone your project to create as many unique proposals as you need.

You can change your starting template over time to suit your needs more specifically. You may find you take on specific types of projects more frequently that have elements you want to add to the template. You may also find that certain approaches to pitching work better or worse for your target client. Use your proposal template to improve your website proposals over time, and keep landing on the types of projects you love doing.

Template Example

Your logo here

Proposal date

Project Name

Prepared by:

[your name]

[your contact info]

[their company]

[their contact info]

Problem Statement

Detail the problem your proposal will be solving or the opportunity your approach will help your client attain.

Detail the project you will be completing for the client and how that project will solve their problem.

Pages that will be included in your website:

Features that will address your needs:

Here are the specific business benefits this project will bring your company and how.

Deliverables

• List each specific deliverable in the project
• Elaborate on what is included in the deliverable
• For example:
• 2 rounds of revisions
• Search engine optimization
• A webshop and payment portal

Proposed Schedule

Here is our proposed schedule for the site launch, including revisions and testing.

Deliverable

Beta site delivered

Feedback received

Website Launch Date

Number of days or Target date

Here is our price quote for the name of this project for their company name to be paid in this time frame .

Estimated cost

Total Project Cost: $

This is the eye-catching call to action!

This is how you can initiate the name of this project !

[PDF e-signature here]

[Their name]

[Today’s date]

Contact [your name] at [your contact info] to discuss the project.

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How To Write a Great Website Design Proposal (Free Template)

• Simon Shocket
• on Business
• Updated on: 18.08.21

Try Elementor, It’s Free

Being good at our craft and advertising our web design services does not guarantee us work. It doesn’t matter if we freelancers or a major web design company. 

Having a confidant, well-structured work proposal, however, will definitely make a great impression on that potential client, and boost our chances of getting the job.

What Is a Web Design Proposal?

A web design proposal is a written agreement between a web designer and prospective clients. It clarifies the needs of the client and the service or product that the web designer will provide, as well as the cost of this service.

The purpose of a web design proposal is to create a detailed and agreed-upon roadmap for the project that both client and provider can refer to. It’s not a contract, which is a legally binding agreement.

What to Include in a Web Design Proposal?

1. a problem overview.

In your web design project proposal, you should start with the problem overview where you show your potential client a problem their business is facing, or alternatively, an opportunity that they might be missing. 

This problem statement will help you hook the client’s attention immediately, showing them how well and intimately you understand their business, their problem, and their needs. 

Moreover, by stating the client’s problems, we will help them feel confident that we are the people that they are going to feel most comfortable working with and the ones that can solve their problems. 

In addition to showing your knowledge, this step will help you define your responsibilities and the project’s magnitude. 

2. The Proposed Solution

Next, we’ll add an outline that exactly explains what you will be delivering and how you think that you can solve this problem, anything from the web design process (wireframing) to the number of webpages, specific graphic design, and the need for web development (if applicable). 

Here, you need to showcase and explain the benefits of your solution and how it will impact the company in a positive way. 

For example, you may point out that by implementing your design solution, the company will increase sales or conversion rates, or maybe, through your design, the company will increase its brand awareness, or maybe, you’ll help increase engagement on mobile devices and bring new clients.

Additionally, we can then add a list of project deliverables — a detailed list explaining what the client will receive in terms of products and services. This can appear as a separate part of the web design project, or combined with the next section.

This section is absolutely necessary, as it will help you avoid scope creep by presenting clear objectives. 

3. Schedule 

In this section, we can expand on how our workflow will operate within a timeframe. 

This is where we will specify when the client can expect to receive drafts, prototypes, tests, rounds of corrections, etc. 

Some also list the materials and work processes that will be needed throughout the workflow (e.g., editing images , editing texts, etc.).

We should also learn from the experience of others and clarify that our schedule is dependent on all the parties involved — the client, the outsourced experts — keeping to the schedule if we are to deliver all these assets on time.

4. Price Quote

As a general rule, we recommend that during your interview with the client, even before you start working on the proposal, you ask the client, directly, what their total budget for the project is. This will make you understand if you should pursue the project in the first place or not. 

Should the budget be sufficient, this section will help you break down the cost to its minute details, and show a comprehensible breakdown of costs and a total. 

This is good not only for your clients to see, but also to help you set the right price for the project, without overshooting or underpricing yourself. 

You don’t need to drill down to the amount of coffee and snacks that you will be consuming throughout the project. Just enough so that the client can see that your quote is justifiable and reasonable.

In this critical intersection, we are happy to know that with Elementor you will be able to put the most accurate price and timeline on your project since it eliminates many external variables. 

5. Call to Action

With the pricing out of the way, many professionals add another section — a call to action. 

You don’t want to create obstacles or reasons for them to not hire you for the job. Oftentimes, the process of printing out the proposal, signing it, scanning it with the signature , and sending it back to you may offput many of those potential clients and so you want to create the best user experience for your proposal. 

You want to offer them the opportunity to say “Yes” as soon as they read that last section. Some of these methods include: 

• Adding the option to digitally sign on a PDF file. There are numerous services available online. 
• You could also ask them to send you a confirmation to start the project.
• There are also dedicated proposal tools available only, where the client will simply need to click on an ‘Accept’ button to kick-start the project. 

6. About Us & Contacts

Many of us like to add this as a final section. It’s the place for us to highlight what we bring to the table (as a team or an individual), the talents, our fields of expertise and advantages in choosing our services. I would also suggest adding a brief portfolio or a link to an online portfolio where you could also add social media links and testimonials from other clients, without it being forced on the potential client. 

Whether or not we choose to add an About Us section or a portfolio, the last thing we want to forget is our Contact Information . 

I suppose that it’s because this is such a trivial thing in a work proposal, that it’s the first thing that people forget to add. 

Cut Costs & Save Time With Elementor

It’s important that we know what to include and what we need to consider if we are going to land that job, and very importantly, how to price our services without losing money out of our own pocket. Especially if we are at the beginning and of our career or looking to become a more efficient professional. 

With Elementor, you know exactly how much time you need to spend, what costs you may incur and plan accordingly, so, take a look at our free website proposal template, and make sure to try Elementor, if you haven’t already — it’s free . 

Tips for Creating an Even Better Website Proposal

1. key questions to ask the client.

• Why does our client need a website? (Or why do they want to change the one that they already have?)
• What are their expectations of a new website? 
• In what way are they expecting the new site to affect their business?
• How does their website fit into their digital marketing strategy ? Do they invest in SEO (search engine optimization) and/or paid acquisition? 
• To what extent will the site promote and showcase products and services in the near future?
• Does the client hope to interact with visitors on the site? If so, how?
• Who is their competition? What are they doing to get ahead? 
• What is their inspiration? What sites, images, layouts do they, or their customers, find most appealing?

2. Evaluate Your Abilities, Resources, and Availability

We need to evaluate our abilities and expertise to assess whether we have all the expertise needed to provide our clients with the site they want. 

We must determine if we will have to outsource work to developers, content creators, photographers, animators, graphic designers, etc. If so, how much would this cost? 

Will we need to purchase plugins, addons, or any other products, software, or hardware? 

How long do you think this work will take once you have received all the necessary materials? 

Will you and your team be fully available during that time? 

You need to evaluate all these questions to truly understand the cost and the scope of the project. 

On a side note, professional Elementor users will tell you that if we’re building a site with several basic features (e.g., subscription forms, logins, email messaging, etc.), you do actually end up saving a lot more money, time, and resources by opting for Elementor and the features that it comes with. 

3. Create a Reliable Pricing System

We cannot give a client a competitive quote without a pricing system that will also make sure that we are not undercutting ourselves. 

There might be an infinite number of possible website designs, but for the purpose of pricing, we could probably narrow them down into three types:

A promotional or commercial website made up of 5-7 web pages, including: 

• Contact page
• Services page
• Header / Footer

Standard + Blog

Very similar to the Standard, only that it also includes all the designs needed for maintaining a blog.

• “Standard” pages
• Single post page
• Archive page

Standard + Online Store

Possibly, the most demanding type of website includes:

• Product pages
• Checkout page
• Account page
• Credit Card Billing
• Sales & Special Offers

Consequently, we’ll find that the most basic page of any site is the Homepage. The homepage is the foothold , the foundation of our design, and as such, all other pages will relate to it. Therefore, the key to creating a correct pricing system must stem from your evaluation of how long it will take you to design and build a homepage.

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Website Proposal PowerPoint Template

The Website Proposal PowerPoint Template is a valuable tool for web designers and agencies alike, providing a comprehensive and eye-catching format for presenting website design proposals to prospective clients. This versatile template ensures a holistic presentation, covering everything from planning, pricing, case studies, and many more aspects integral to a high-quality project presentation.

Painstakingly designed for maximum utility, the Website Proposal PowerPoint Template enables you to present your proposals succinctly and convincingly to your potential client. All requisite sections are incorporated into the template, allowing you to focus on inputting your unique data and images. High contrast colors and large typography ensure that your data is easily visible, facilitating your client's immersion in your analytical insights.

This premium template offers unmatched convenience, featuring content like executive summary, client needs, targeting, positioning, marketing approach, design process, CMS overview, and many more intricate aspects required for a successful website proposal. Additionally, sections profiling your team and achievements add a personal touch, making your proposition even more compelling.

Details & Features

• 16:9 Screen Size (1920×1080) HD
• Full Editable in MS PowerPoint
• Easy Editable charts and tables
• Handcrafted Infographic
• Pixel-perfect illustrations
• Editable World map

Why We Like It

With its comprehensive coverage of all essential components, the Website Proposal PowerPoint Template remarkably simplifies and streamlines the proposal process. Its aesthetically pleasing design and impactful layout make it an invaluable tool for efficiently communicating your unique solution to client needs.

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Blog Business How To Create A Winning Business Proposal Presentation

How To Create A Winning Business Proposal Presentation

Written by: Krystle Wong Jun 28, 2023

In the corporate landscape, a good business proposal presentation can be a game-changer to seal the deal with your prospective client or investors.  

Think of your business proposal presentations as your chance to showcase your groundbreaking ideas, products or services to potential clients, investors and stakeholders. Whether you’re convincing investors to fund your dreams or clients to choose your services, creating a compelling presentation can make them go, “You know what? I’m sold!”

A good presentation simplifies the complex. It breaks down complicated concepts into bite-sized pieces that even those who are not in the industry can understand. I know I know, it’s no easy work and you’ve got enough on your plate — so let our selection of pitch deck templates take the load off the design work. 

Customizing a compelling business proposal presentation takes only minutes thanks to Venngage’s user-friendly drag-and-drop editor. Just so you know, some of our presentation templates are free to use and some require a small monthly fee. Sign-up is always free, as is access to Venngage’s online drag-and-drop editor.

Now that you’ve got one less thing to worry about, let’s get back to business on how to create and deliver a winning proposal presentation. 

Click to jump ahead:

What makes a good business proposal , 10 tips to create an effective business proposal presentation, 8 steps to deliver a winning business proposal presentation, create a business proposal presentation that will win over your clients with venngage.

If you’ve read our guide on how to write winning business proposals , you’ll know that a successful business proposal is one that answers the following questions: 

• Who you are and what your company does
• The problem your buyer is facing
• The solution your company offers to alleviate the problem
• How your company will implement this solution effectively
• An estimate of resources (time, money, etc) required to implement the solution

Well, picture this: you’ve spent countless hours crafting a comprehensive business proposal that has the potential to revolutionize your industry. But here’s the catch – you need to condense all that information into a presentation that grabs attention, engages your audience and leaves a lasting impression. 

It’s not easy, but it’s also not impossible. If you have an important proposal presentation coming up, I highly recommend you check out this guide on how to summarize information for presentations . 

A good presentation gets things moving! Check out the top qualities of awesome presentations and learn all about how to make a good presentation to help you nail that captivating delivery.

Now, before we dive deep into the tips and tricks of creating and delivering a successful business proposal presentation, here are some business pitch examples to help you get inspired and win over new clients and investors. Alright, let’s get started!

Still working on your business proposal? Check out our selection of business proposal templates designed by our professional team.

In this competitive business environment, a good presentation gives you an edge over your competitors. It allows you to showcase your unique selling points, competitive advantages and differentiates you from others in the industry.  

Whether it is securing a new client, securing funding or obtaining a favorable business agreement, a successful presentation can ultimately bring significant opportunities and long-term business growth. 

Tip number one: always start with a solid presentation layout . Your presentation should emphasize the most important aspects of your business proposal, ensuring that they stand out and resonate with your audience. To do that, here are 10 tips along with some professionally crafted business proposal presentation templates to help you ace your next business proposal presentation. 

1. Crafting a compelling storyline

A strong narrative structure is the backbone of any successful proposal presentation. Start with a captivating opening that grabs attention and clearly articulates the problem or opportunity at hand. Present your solution with confidence, providing solid evidence and data to support your claims. Finally, conclude with a powerful call to action that leaves your audience inspired and ready to take the next steps.

A timeline graph can help you organize your ideas as you create a compelling storyline for your presentation and make your content more engaging.  Determine the important events or milestones that are relevant to your presentation topic. This will provide a sense of direction and structure for your storyline.

2. Focusing on the problem and solution

One of the keys to an effective business proposal presentation is highlighting the problem or challenge your audience is facing. Clearly communicate how your proposal provides a viable solution in bullet points, emphasizing the benefits and advantages it offers. Show your audience that you understand their pain points and present your proposal as the ideal answer to their needs.

This example of proposal presentation talked about the challenges that beginners face when going to the gym and how they provide the solution for it.

3. Using a consistent and professional template

To create a polished and cohesive visual experience, choose a clean and professional slide template that aligns with your brand colors. Consistency in design throughout the presentation not only enhances the overall look but also reinforces your professionalism and attention to detail.

Last-minute presentations are the worst, but don’t panic! Customize one of our professionally designed business presentation templates to save time and hassle.

4. engaging with visuals.

A picture is worth a thousand words and in the case of your proposal presentation, visuals can be your secret weapon. Visuals play a crucial role in capturing your audience’s attention and making complex information more digestible. Utilize charts, graphs, images and diagrams strategically to support your key points and reinforce your message. 

As a business owner, a well-thought-out finance pitch deck provides a platform to outline the business’s strategic direction and growth plans. It allows you to highlight your unique value proposition, competitive positioning, marketing strategies and expansion plans. Here’s a template I figured you could use:

No idea what goes into your financial pitch deck? This guide on how to make successful pitch decks for start ups might help. 

5. addressing potential objections.

Many business proposal presentations fail to anticipate potential objections or concerns audiences might have. Showing that you’ve considered challenges and providing persuasive counterarguments or solutions boosts your preparedness and increases the credibility of your proposal. Addressing objections head-on demonstrates your ability to handle potential hurdles and builds trust with your audience.

6. Using multimedia elements in your slides

To add depth and variety to your presentation, consider incorporating multimedia elements such as videos, audio clips, interactive charts or animations. These elements help illustrate concepts, showcase product demonstrations or provide real-life examples, making your proposal more engaging and memorable.

7. Incorporating interactive elements

Depending on the platform or setting of your presentation, incorporating interactive elements can enhance engagement. Live polls, Q&A sessions or group exercises encourage active participation, clarification and a deeper understanding of your proposal. Creating opportunities for interaction keeps your audience engaged and invested in the presentation.

8. Testing the readability and accessibility of your slides

Ensure that your slides are easily readable on different devices and screen sizes. Test for color blindness accessibility by using tools or viewing your presentation in grayscale. Consider incorporating alt text for images to make your presentation accessible to visually impaired individuals. Ensuring readability and accessibility demonstrates your commitment to inclusivity and professionalism.

Sometimes, using a simple presentation template makes all the difference as they promote effective communication, minimizes confusion and ensures that the audience can grasp the main points effortlessly. Try it out for your next presentation!

9. practice, practice and practice again.

Even the most well-prepared presentation can fall flat if you stumble through it. So, practice, practice and practice some more. Rehearse your presentation until you feel comfortable and confident. Pay attention to your tone, pace and body language. Incorporate pauses for emphasis, maintain eye contact and engage with your audience. I promise — the more you practice, the more comfortable and effective you’ll become as a presenter.

10. Ending with a memorable closing statement

Leave a lasting impression by crafting a memorable closing statement. Summarize the key benefits of your proposal, reinforce its importance or leave your audience with a thought-provoking quote. End your presentation with a call to action that inspires action and demonstrates the urgency of taking the next steps.

Ready to get started? Pick from these engaging presentation templates that can get your audience hooked on your presentation till the end.

Your business proposal presentation can be the key to securing new clients, partnerships or investment opportunities. That said, delivering a winning presentation requires careful planning, effective communication and a deep understanding of your audience’s needs. 

Follow these 8 essential steps to deliver a persuasive and impactful business proposal presentation:

Step 1: Understand the requirements

Before diving into your business proposal presentation, take the time to clearly understand the requirements. Familiarize yourself with the format, time limit, submission date and any specific guidelines provided by the audience or client. This ensures that you meet their expectations and deliver a presentation that aligns with their needs.

Step 2: Research your audience

To make a lasting impact, conduct thorough research on your audience. Gain insights into their industry, needs, challenges and goals. This information allows you to tailor your presentation to their specific interests, speak their language and demonstrate the relevance of your proposal. It will also help you show that you understand their pain points and present your solution as the perfect fit for their requirements.

For example, this business proposal presentation targets food entrepreneurs and manufacturers who are passionate about the plant-based lifestyle to attract franchisees for their local green ingredients franchise. 

Step 3: Plan your content

A well-organized presentation keeps your audience engaged and makes your proposal more compelling. Develop a clear and logical structure to help strengthen your message and deliver a winning business proposal presentation. Define the key points you want to convey and outline the flow of information and make sure your content effectively addresses the audience’s pain points and emphasizes the benefits of your proposal. 

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

Step 4: Create compelling slides

Design visually appealing slides that support your content and enhance its impact. Use a consistent template that aligns with your branding and maintains a professional look. Incorporate high-quality visuals such as relevant images, charts or graphs to convey information effectively. 

Creativity is important but keep the design clean, uncluttered and focused on conveying your message clearly. Remember, visually engaging slides capture attention and reinforce your professionalism.

Don’t know where to start? Here are 5 ways how you can design winner presentation slides . Or you could browse our library of creative presentation templates that’ll easily set your presentation apart from competitors.

Step 5: engage your audience.

Active audience engagement is key to a successful business proposal presentation. Encourage interaction throughout your presentation by asking thought-provoking questions, seeking input or incorporating interactive elements like polls or group exercises. Show genuine interest in your audience’s feedback and questions as this builds rapport and demonstrates that you value their perspective. Engaging your audience creates a dynamic and memorable experience.

Giving an online presentation? Here are some tips on how to adapt your in-person presentation into a virtual presentation that will leave a lasting impression. 

Step 6: communicate with clarity.

Focus on the key messages and benefits of your proposal. Clear communication is vital to conveying your ideas effectively, so be sure to use language that is easily understandable and free from jargon. Support your points with concrete examples or stories that resonate with your audience. By communicating with clarity, you ensure that your message is easily comprehensible and memorable.

Step 7: Adapt and respond

Flexibility is crucial when delivering a business proposal presentation. Pay close attention to your audience’s reactions, questions and feedback. Be prepared to adapt your presentation on the fly to address their specific needs and concerns. 

The trick is to listen attentively and respond thoughtfully, demonstrating your ability to cater to their requirements. This flexibility and responsiveness build trust and show that you genuinely care about meeting their expectations.

Step 8: Follow up

After concluding your presentation, don’t let the momentum fade away. Follow up with your audience to address any remaining questions, provide additional information or clarify any points. 

Following up with your audience helps maintain the relationship and keeps the conversation going. By staying in touch, you demonstrate your commitment to their success and increase the chances of moving forward with your proposal.

Have another round of presentations coming up? Give it your best with these tips on how to improve your presentation skills . 

A business proposal presentation is not just a chance to present your business idea; it’s a prime opportunity to showcase the unique value, potential and profitability of your business concept 

By following the tips and tricks in this article, I’m confident that business professionals like you can easily win over potential investors and prospective clients.

Venngage offers a wide range of pre-designed templates specifically tailored for business proposals. With the help of Venngage’s presentation maker , creating visually appealing and professional business proposal presentations becomes easier than ever.

Step 1: Sign up for a Venngage account (P.S. It’s free!). 

Step 2:  Browse through Venngage’s template library and choose a business presentation template that suits your needs (they’re all created by our expert in-house designers).

Step 3: Replace the placeholder text in the template with content from your business proposals.

Step 4: Customize your business presentation in just a few clicks with our user-friendly drag-and-drop editor tool. Modify various elements such as text, colors, fonts, backgrounds and layout. Enhance your presentation with visual aids such as images, icons, charts and graphs.

Step 5: Share your presentation publicly or upgrade to a business account to export the presentation to PowerPoint or PDF. You can also choose to present straight from Venngage’s presentation software.

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8 Best Tips for Business Proposal Presentations [+Examples]

Updated: May 24, 2022

Published: February 16, 2022

Business proposal presentations are the culmination of a long sales process between you and your clients. If you don’t structure it correctly or take the time to craft one with care, you risk losing the client’s buy-in for your solution. So getting it right is essential.

In this article, we’ll look at several ways to improve your business proposal presentation (and pitch) and increase the odds that you’ll walk away with a new customer.

Business Proposal Presentation

A business proposal presentation is a document that outlines a business solution for a customer after a lengthy consultation process. It is presented to the customer in either PDF or PowerPoint format, and can be paired with a contract for immediate signing.

Other formats that may be accepted include Google Docs or Google Slides, but PowerPoint is the industry standard. The presentation is then delivered in person or through a video conferencing tool such as Zoom.

Rarely, if ever, is a business proposal presentation sent to the customer for asynchronous perusal. Rather, it’s presented live in a customer meeting . That will give you the opportunity to sell them even more on the solutions you offer and persuade them to make a decision within a reasonable time frame.

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If you let the customer review the presentation on their own, it’s likely that they’ll lengthen the sales process and even put off making a decision.

When crafting your proposal presentation, there are a few quick best practices to keep in mind.

• Personalize the presentation . While it’s totally fine to reuse a PowerPoint presentation template , you don’t want to accidentally include another business’ name on the deck. So be sure to go through every slide and personalize it for the customer’s goals and pain points.
• Send a pre-meeting email with an agenda. To prepare your customer for the presentation, it’d be wise to send a pre-meeting email with a quick, scannable sales agenda detailing how the meeting will go. That way, you can set the right expectations and keep you both on track.
• Plan your in-person customer visit. If you’re meeting the customer in person, there will be a few more elements at play, such as an office tour and even a colleague introduction. That can quickly lead to lost time, so use this guide to plan a customer visit that stays on track and helps you effectively sell your solution.
• Pay attention to the design of the deck . Your clothes and demeanor may be in tip-top shape, but if your deck is messy and poorly designed, then the effectiveness of your points will be diminished. Use a PowerPoint template and check out a few sales presentation examples to inspire you.
• Keep the presentation short and precise. Keep your presentation as short as possible, about 15 to 20 minutes. The longer you speak to your clients, the less they’ll remember.

Now, it’s time for your presentation. Let’s go over how you can execute it flawlessly.

How to Present a Business Proposal

• Optimize your meeting time from the start.
• Have a clear agenda.
• Open up with the customer’s problems and challenges.
• Pause and ask questions.
• Lead with stories, not data.
• Don’t read off of your PowerPoint slides.
• Present your solution — and sell them a vision.
• Establish a clear follow-up timeline at the end of the meeting.

1. Optimize your meeting time from the start.

When presenting a proposal, it’s important to remember that your clients are busy. They have other meetings to attend, phone calls and emails to return, and problems to solve. Time is their most precious asset. Here are a few tips to optimize the time you spend with your customers:

• Arrive early . This is a no-brainer, but arrive to the meeting with at least ten minutes to spare, especially if it’s in person. Use this buffer to use the bathroom, rehearse your introduction, and even set up the meeting space.
• Rehearse setting up the projector or sharing your screen before the meeting . If you’re carrying out a meeting in person, you don’t want to waste ten minutes figuring out how to project your laptop’s screen. Carry several adapters with you and have a fail-safe plan, such as bringing a tablet with a copy of the presentation. If the meeting is over Zoom, practice sharing your screen so that your notes aren’t visible.
• Keep your introduction short. Leave space for banter and rapport, but keep your personal introduction short. Small talk should be reduced as much as possible — you shouldn’t spend twenty minutes talking about the weather, unless you sell a weather-related solution.

2. Have a clear agenda.

Your presentation must have a clear and compelling agenda, which you can share right at the start (in addition to having shared it over email before the meeting).

The meeting should begin with compelling reasons to consider your proposal and culminate with a specific request for the business. Here’s an agenda template you can use to structure your meeting:

• Challenge/Opportunity. Begin your presentation by illustrating the opportunity or challenge that your client is overlooking. Make sure it’s compelling enough to motivate your client to listen to the rest of your presentation.
• Benefits . Discuss the benefits that your client will achieve by adopting your solution. Use a customer case study or testimonial to support your point.
• Plan . Present your plan or options to resolve the client’s challenge/opportunity.
• Company . Briefly share your company’s background, including who your company helps with these issues.
• Recommend . Before closing your presentation, be sure to ask for the client’s business. You might close by asking the client, “Do you believe that the solution that I’ve presented will effectively help you overcome your challenges and achieve your goals?”

In the presentation, include a few bullet points that outline these parts of the meeting, so that the client knows what to expect.

3. Open up with the customer’s problems and challenges.

As mentioned, you’ll begin the meeting with a challenge or opportunity. Don’t walk into the meeting and immediately start talking about yourself or your company or your products. If you do this, your client will immediately focus on cost and product features, often ending the meeting before you’ve had a chance to finish.

Instead, focus on re-emphasizing the customer’s challenges and pain points. Your clients want to know how they can beat their competitors, reach new customers, retain existing customers, and increase profit margins. But before you can sell them your product, you have to emphasize the graveness of the issue they’re facing and illustrate how their challenges will prevent them from achieving these goals.

For instance, if 30% of their customers are churning, and you sell a business solution that can help reduce churn, you might open up your presentation with how their revenue will continue to be impacted by this loss. This will emphasize the urgency of the problem and help you create a stronger pitch later.

4. Pause and ask questions.

After you’ve spoken for a few minutes, stop and ask your client a question. This is a great way to stay in control of the meeting while allowing your client to interact with the sales presentation.

Here are some questions that you might ask:

• Have I summarized your challenges correctly?
• Is there anything I’ve missed that you’d like to add?
• Am I right in saying that you want to solve this problem in the next quarter?

5. Lead with stories, not data.

While clients value data, they are also realistic about what data can — and cannot — tell them. They’ve seen many projects fail despite the glowing research results, and they’ve seen projects succeed despite the lack of any data to back it up.

So, introduce stories first, then the data to back it up. Come to the presentation armed with customer experiences and competitor moves. Your clients are far more interested in what other businesses like them have experienced and what their competitors are doing. They’re not all that interested in the latest research study, but you can use a study to support your points and lend credence to an anecdote.

6. Don’t read off of your PowerPoint slides.

Let the deck complement your points. If you read directly off the slides, you’ll quickly bore your customer, and the impact of what you’re saying won’t land.

Keep your slides simple, too, so that you’re not tempted to read off of them. Most slides are far too complex — too much text, distracting designs, and unrelated images.

You should only put one picture and one line of text on a slide. No more. Your clients can only absorb so much at once, and if they’re too busy trying to sort out paragraphs upon paragraphs on the screen, most of what you’ll say will be missed.

7. Present your solution — and sell them a vision.

After you’ve re-established the business challenge and spoken to the customer’s pain points, it’s time to present your product or service as a solution. But it’s important to not stop here — you have to also sell them a vision of what their business will look like after they take care of the problem.

Will they experience increased sales? Streamlined processes? Better customer retention? And what will that look like a few years from now? Don’t exaggerate, but don’t be afraid to show them how your product can create a much positive future for their business.

8. Establish a clear follow-up timeline at the end of the meeting.

This is maybe the most important part of your business proposal presentation. Tell your customer what will happen after the presentation, so that there’s no ambiguity regarding next steps.

We highly recommend establishing a clear follow-up date. Don’t say, “I’ll follow up in about a week.” Instead, try, “Is it okay if I call you on Friday, May 10th?”

We also recommend creating a timeline after the follow-up call. For instance, you might say you’ll call on a certain date, and then you’ll send the contract over using a tool such as PandaDoc , Qwilr , or Proposify . Your contract will be in your customer’s hand for a week, and then on the following Wednesday, you’ll follow-up once again to see if the customer has any questions.

Adjust this timeline depending on your customer, sales cycle length , and industry. Such a short timeline might not suit a product that costs thousands of dollars and requires a yearly commitment. However, it might suit a product that only costs a few hundred dollars a year.

Feeling stumped? No worries. Below, we share some business proposal examples you can glean inspiration from.

Business Proposal Presentation Examples

1. moving malta forward.

This compelling presentation proposes a metro system for the city of Malta. It opens with a “Case for Change” and uses graphics and visuals to argue for the creation of a metro in the city. While it is text heavy, it includes plenty of information for Malta’s government to make a decision. That’s why it’s important to know your audience. If you’re proposing to a gubernatorial entity, then being comprehensive is important.

2. The Big Picture

This is another presentation that argues for the urban development of a district. Its most notable feature is its “At a glance” spread, which shows an overview of the plan from top to bottom, down to the impact the proposed changes will have on the city. In the same way, you can include at an at-a-glance slide in your presentation.

3. AMW Tech

This deck presents a business as opposed to a product, but it does everything right: It opens with an agenda and closes with a call-to-action (“Keep in touch with us”). Even something as simple as providing your contact information can be enough to prompt your customer to continue the conversation.

4. Microsoft Advertising

This deck by Microsoft Advertising takes a slightly different approach: It starts with a quote from the Microsoft CEO, and then provides details about how the brand helps its customers. This works for a major brand like this one because the client may be interested in Microsoft as a whole as opposed to just one service. It’s important to know your audience in this respect, as well.

Creating a Compelling Business Proposal Presentation

Being able to effectively present proposals is key to your success. To be effective, get to the point and focus on vision and stories. Use PowerPoint or Keynote as supporting material and be sure to keep it short. Finally, your presentation should begin with compelling reasons to consider your proposal and culminate with a specific request for the business.

Editor's note: This post was originally published in July 2014 and has been updated for comprehensiveness.

Don't forget to share this post!

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Web Design Proposal Powerpoint Presentation Slides

Need to present web project proposal? Here we bring Web Design Proposal PowerPoint Presentation Slides that can impress your buyers. Take advantage of the website development proposal PPT slide while introducing your company to prospecting clients. This PowerPoint complete deck contains slides on proposal outline, target audience demographic archetypes, project objectives, design process, marketing approach, mobile apps, social media approach, search marketing, project phases, and timeline, about us, our team, clientele, a record of success, case study and company logo, etc. Website designing and development proposal PowerPoint layout may be used to present your company expertise, tools, and techniques that you use in your web design process. Let your buyer know how exactly you complete each stage of the web design process, from planning and design to testing and deployment. Download the web development proposal presentation design to secure a deal for your company. Spread the buzz with our Web Design Proposal Powerpoint Presentation Slides. Generate interest with your views.

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Presenting Web Design Proposal PowerPoint Presentation Slides. This presentation includes 35 professionally designed PPT slides, all of them being fully editable in PowerPoint. Change the fonts, colors and slide background if you want to. When you download the presentation, you get the templates in both widescreen and standard screen. The presentation is compatible with Google Slides and can be saved in JPG or PDF format.

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Content of this Powerpoint Presentation

The first point of contact for customers with business is often a website. Its design and functionality are critical factors in marketing and brand perception.

A Blue Corona survey suggests that five out of ten customers see website design as one factor in determining a business's credibility. Businesses can create accessible, efficient, and visually compelling websites with the process called web designing.

Starting a Web Development Project

A web design proposal is the first document submitted for a web development project. In this document, a designer or agency outlines their vision for the website—the strategic blueprint—including how it will function, appear, and benefit users.

A solid web design proposal is a framework and pitch for setting client expectations and showcasing skills and creativity. It should include the following:

An assessment of the current web presence.

Target audience.

A clear outline of the project's goals.

Design process.

The scope of services.

A projected timeline.

Project Budget/Pricing.

Details of the firm submitting the proposal, including team members and experience.

Web Design Proposal Templates

Outlining creative ideas, technical information, and project management processes in a document can be overwhelming. Our pre-designed web design presentation templates will help you simplify this complexity. These PPT Slides provide content-ready structure and guidance to help you craft proposals that communicate expertise and instill confidence.

The templates cover key aspects of proposal development, from service outlines to timelines. With a 100% customizable nature, these presentation layouts provide a reliable and professional framework for proposal creation. Use these PPT Slides to create project-winning web designing proposals and invest your time and resources in the major task of designing remarkable web experiences.

1. Target Audience

One of the cornerstones of a successful web design proposal is to define the target audience. It ensures that the website is tailored to the intended users. This slide presents a clear segmentation of potential customers into three demographic archetypes: middle-aged groups who prefer planned travel, adventurous individuals who travel alone, and those who emphasize the process of travel. Each category is visually distinguished with specific icons and brief descriptions. This presentation template will help guide the design process to design a more engaging and effective travel website.

2. Design Process

This professional PPT design provides a clear roadmap of the web design process. It outlines the sequential phases of website development including wireframes, mockups/design, back-end coding, and front-end coding. It also include QA & Testing, and website handover phase. These elements are showcased in an easy-to-follow, linear format. The presentation template set client expectations by outlining development stage and showing how the project will progress from concept to completion.

3. Site Map

A site map is an architectural blueprint that guides the design and content placement of a website. This PowerPoint Layout outlines a proposed site map that can be changed as web development progresses. It highlights the home page with features like an introduction, booking module, and article pages section. The presentation design also showcases a web blog for SEO efforts and a ‘Contact Us’ page to mention communication channels. This PPT Template will convey the structure and navigation strategy of the website to ensure stakeholders understand the site's layout. It will help present the interconnectivity of site components before commencing the web development project.

4. Marketing Approach

Defining the marketing approach in a web design project helps the website align with strategic promotional activities to drive visitation and bookings. This PowerPoint Design demonstrates an integrated marketing framework focused on brand awareness and consumer relationships. It features a strategy, including Search Engine Marketing (SEM), email campaigns, social media outreach, content for mobile apps, and offline advertising efforts. Key elements like landing page optimization and analytics are also highlighted in the slide. This presentation design shows the correlation between design, content, and marketing strategy in a web design project.

5. Mobile Apps

A website's mobile optimization is crucial as people visit websites more using mobiles than desktops. The PPT Template illustrates the significance of a mobile app or optimized website in enhancing user engagement. It outlines the strategic approach behind developing mobile applications for an integrated user experience. The design, along with its icons, emphasizes how a mobile application/website will support the main business website. This presentation slide will help developers convey how mobile app integration aligns with modern browsing trends and aid in extending the reach and effectiveness of website.

6. Social Media Approach

With a social media approach, it will be easy for newly developed website to connect with a target audience and build a sociable brand presence. The presentation slide will help the web designing firm offer its services in web design project proposals. Users can share a detailed social media strategy to help businesses amplify web presence and community engagement using this template. It showcases services like Key Opinion Leaders (KOL), blogger outreach, management, structured content development, SM advertising, and seeding & feeding activities. The proposal submitter can also pitch paid media planning and management services to the client. This PPT Template emphasizes that the design team's expertise can extends beyond website creation to robust social media services and strategy implementation.

7. Search Marketing

Search marketing connects businesses with interested consumers by boosting online visibility. The presentation layout showcases benefits and components of search marketing strategy. It focuses on leveraging paid search tactics like Targeted SEM to increase reach, drive traffic to campaigns, online communities, and website. Off-site SEO tactics like link-building, blogger outreach, and promotion of articles are also part of search marketing. Conducting a detailed SEO Audit to optimize website significantly impact the search engine marketing strategy. This PPT Slide emphasizes the importance of incorporating a robust search marketing plan to increase a website's reach and visibility.

8. Project Phase & Timeline

Outlining project phases and timelines ensures clarity, structure, and efficiency in a web design and development process. The slide displayed an organized chart outlining the tasks, hours, rates, and costs associated with a web project. It categorizes project deliverables like homepage concepts, inner page designs, research, About Us (static), multimedia, contact us, etc., into graphic & UI and implementation components. This presentation template also showcases a detailed estimate of the time (hours) and financial investment required for these components. Developers can use this design to set transparent expectations and share the project's scope, schedule, and budgetary framework. It will help stakeholders with informed decision-making and project management.

9. Our Clientele

Showcasing a portfolio of clientele highlights a company's experience and capability in the field. The slide will help you display client information with their company logos. A brief description of clients or projects can also be added to the space below the logo. This slide, when included in a web design proposal, establishes the credibility of your services and firm and provides confidence to potential clients.

10. A Proven Record of Success

Displaying client feedback in a web design proposal affirms the company's successful track record and helps win the project/client. This PPT Template provides a well-designed space to share testimonials, names, designations, company affiliations, and portraits of satisfied customers. The presentation layout underscores the positive impact and tangible results delivered by your web design firm.

Seal The Deal!

Our comprehensive web design proposal presentation slides are expert-designed to help make a powerful impression on prospective clients. The deck is replete with proposal outlines, demographics, design processes, and marketing strategies. It also communicates the expertise, methodologies, and technological prowess of the company.

Win clients with SlideTeam's web design proposal templates by showcasing detailed stages of the web design process, track record, and previous client feedback.

Web Design Proposal Powerpoint Presentation Slides with all 35 slides:

Folks feel good about your brand with our Web Design Proposal Powerpoint Presentation Slides. Their graphic designs elicit emotion.

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Home Blog Business How to Write a Project Proposal and Present it to Stakeholders

How to Write a Project Proposal and Present it to Stakeholders

Every manager or executive has at some point of their career the need to create a project proposal (or initiative, we will use both terms instinctively in this post). In this opportunity we will briefly define the concept, how to write it and more importantly how to present it to an audience. Persuasion is key. Being able to transmit the right message behind the proposal will help you engage your audience with your ideas.

What Is a Project Proposal?

A project proposal is a document that details a new project idea. Its main objective is to communicate the idea, and what is needed to make it happen. In its most basic form, it contains a title, initial and end dates, objectives, goals and the overall main achievement pursued at completion of the project.

Formal project proposals have clear sections that have been proven to effectively communicate a project idea. The basics include context about the problem or pain trying to solve, a high level action plan, and the required resources to execute it. We’ll give you more detail into how to write project proposal categories later on in this article.

Note that a business project proposal is not the same thing as a complete project plan , in terms of project management . The project proposal includes a lot of details in many of the same categories as a project charter or a complete project plan. However, it is not the same document. The project proposal is not a detailed execution plan. There are lots of details that may change between the proposal presentation and the final, approved project plan.

Types of Project Proposals

There are many different kinds of project proposals, since there are many different kinds of projects. For the sake of keeping the article with a reasonable length, we will exemplify Business Project Proposals.

Business project proposals range from formal to informal and vary greatly depending on the industry and company where they are defined. This article focuses on business project proposals, though a lot of the basics and recommendations also apply to different categories.

Situations that Require to Write a Business Project Proposal

Projects intake vary depending on the management frameworks applied by every organization. But there are common management practices that trigger the need for project proposals.

The most common place for project definitions and ideation is during Corporate Planning. Independently of the size of the organization, planning is a practice that every professional organization carries out. Could be defined as Corporate Planning, or just Growth planning, but the time of the year where executives prepare their forecast and plan for the future is the main event where initiatives are defined. In order to evaluate them objectively, project proposals are created. Based on the proposals, the executives decide which projects they will sponsor. With this in mind, it is important that the document is formal, informative, but also persuasive.

How to Write a Project Proposal

The following paragraphs describe the common sections of a professional project proposal document. Keep in mind that this guide does not pretend to be exhaustive and is understood that you’ll need to evaluate adjustments to this outline in order to make it work for your industry, field, and department.

Step One: Define the Purpose around a Problem or Pain

No executive team will approve or fund a project if it’s not solving a realistic problem, situation. While it may sound negative, in business a lot of decisions are made around addressing pains, both organizational and client-facing. This step aims to show stakeholders why your project is important and what are the stakes if they don’t approve it.

Since your problem statement is the very first section of your project proposal, it has to be strong. If you don’t make your audience start believing in the need for a new initiative at this point, it will be very hard to change their minds later on. Don’t exaggerate the problem, since that is easy to discover later on, but be emphatic about why this is a problem that needs fixing. Backup your claims with facts, figures, and business cases. The cost of “ not doing ” is also a strong argument.

Here are some questions to consider when defining the problem:

Step Two: Introduce The Solution

Now that you’ve hopefully convinced your audience of the existence of a problem, you now have to introduce the proposed solution. The next several steps will help you specify some of the more tangible components of the “how”. On this step, however, you’re still at the dazzling and inspiring stage.

That means your introduction to the plan should focus on its benefits.

How is this going to address the problem and what is your organization going to get out of it? Think increased profits, lowered costs, new products on the market, more satisfied clients, increased brand awareness, etc.

What is the anticipated impact of your project or idea? Focus on wide-ranging effects for a more impressive presentation.

Step Three: Specify Deliverables and Success Criteria

Deliverables are the results of your project. Think about it as the components, both tangible and intangible, that you’ll be delivering. Include the functions and characteristics of each deliverable, such as what it will do, how it will work, and what benefit it will have. Include details such as due date and key tasks required to successfully carry out each deliverable.

Alongside the definition of deliverables are the success criteria. It’s important to specify how you’ll know if each deliverable has been successfully created, as well as the project as a whole. Whenever you’re presenting objectives or criteria for evaluating success, use the SMART goals approach. SMART stands for specific, measurable, achievable, realistic, and time-bound. You can try using a roadmap template to visualize these deliverables and delivery dates.

Step Four: Outline Project Resources

In order to execute a project, you will require resources. Generally in a project proposal you will divide this definition in two. First, an overall estimation of resources in a common language , financial . So you will translate every resource into budgeting terms and define an investment number. Then, you will break down these financials into: assets (i.e.: technology, infrastructure), human resources, services (i.e.: advertisement, consultancy).

Step Five: Outline your Schedule

In this section you will combine deliverables and resources to generate a high level roadmap. Main points to highlight are start and end of the project, delivery dates and resources usage times. In this way you will materialize the proposal in high level activities.

Step Six: Executive Summary

Once the detailed version of your project proposal is complete, it’s time to summarize it into an executive summary. This summary will include a high-level list of each key element of your proposal. The idea of the executive summary is to be able to summarize in one page all the proposal, in a way an executive can grasp the overall scope.

How to Present a Project Proposal to Stakeholders

Your project presentation will follow the basic steps detailed above. Here is a project proposal example structure using project proposal templates to help you get started on your presentation.

Slide 1: Cover Slide with Project Name

Like in all presentations, you don’t dive into the main part of the presentation without introducing the name of the project and yourself as presenter. Covers slides provide some visual stationary previous the presentation kick off. As a recommendation, set a project name that will make it memorable.

Slide 2: Table of Contents

Audience members will have an easier time paying attention if they know what to expect from your proposal presentation. See the following slide for a common project proposal table of contents format. When presenting it, do not dive into details. The agenda slide is aimed to set a mental state in the audience on the structure of the information will follow. It is a presentation best practice to prepare the audience.

Slide 3: The Problem

Summarize your problem statement in one or two sentences. Be BOLD . When creating this problem summary, make sure to touch upon what the problem is, why it is a problem, how this problem manifests, who this problem affects, and what is the fallout of this problem. Make sure your message is directed to the real pain to solve. Avoid repeating the detailed problem definition; the audience can drill down in the documentation for the facts behind your statements.

Slide 4: The Solution

As the first slide that formally introduces your projects proposal, this slide should briefly communicate what it is you are proposing to do. You can frame this slide in terms of the solution to the previously mentioned problem or you can introduce it as your plan. Either way, make sure this project introduction is no more than 1-3 sentences long. You’ll have time to specify other details in later slides. At this point of the presentation, your audience curiosity starts to peak, and you need to build your persuasive speech.

Slide 5: Goals and Benefits

For this slide, you want to briefly list the main goals for what you want to achieve with your project, as well as the top benefits your project will generate for the organization. While there may be a much larger list of these two components in your project proposal document, you’ll want to present the most important/relevant here. Try to group goals and benefits into categories. Remember that what you put on your PowerPoint slides is only the tip of the iceberg when it comes to your presentation. You can and should give more details in the spoken part of your proposal presentation.

Slide 6: Deliverables and Success Criteria

Without going into too much detail, list deliverables, due dates, and criteria for acceptance for your main deliverables.

Slide 7: Project Management Strategy

State the project management strategy you’re planning to use to manage the project. You can’t assume everyone in your audience will understand what each project management strategy entails, so you should also provide a brief description of your choice. These templates detailing the Scrum , Kanban , and Waterfall methodologies can give you ideas of how to summarize your chosen methodology.

Slide 8: Budget

The budget slide remains pretty simple. Report both the total budget you anticipate for the project as well as a general breakdown of the budget into the main categories. Providing the percentage of each category of the budget is helpful for stakeholders to conceptualize it. In the Project Proposal Presentation template we have included a project budget slide (in slide #9) with a data table that can be used to present the Budget information.

Slide 9: Project Requirements

Other than budget, what’s needed in order to complete your project? Will you need human resources, specific software, equipment, or a special location in order to execute your project? Add a simplified list here of the main requirements.

Slide 10: Project Proposal Timeline

You will not be able to present the entire project timeline in a simple project proposal presentation. However, you should present an overview of the timeline, including major phases and deliverables. Instead of presenting a simple chart with deliverables and dates, we recommend placing your timeline of deliverables and phases in an actual calendar. This puts your timeline in a visual context of quarters, months, or weeks, allowing audience members to have a clearer concept of how long this project will take.

Slide 11: Conclusion

Close your project proposal with a very short summary of the project, similar to what you wrote previously when introducing your solution. The point of this is to remind your audience of the overarching reason for this presentation, especially after going over potentially less-than-inspiring details like budget and requirements.

Slide 12: Thank You Slide

Don’t forget to thank your audience for listening to your project proposal. Add your contact information in case this project proposal is sent over email and reviewed individually.

Final Words

In this article we had reviewed the definition of project proposal, its main structure and a guide on how to present it to your stakeholders. For further reading about presentations skills , here is a guide to improving your public speaking skills that will help you present your project proposal even more effectively. Hope you had enjoyed the reading.

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Design, UI, UX , Freebies , Web Development

11 free web design & development proposal templates.

• By Sandra Boicheva
• January 26th, 2022

In order to move forward with a project, businesses submit project proposals to decision-makers or external stakeholders. This written document summarizes the key information that stakeholders should know: goals, objectives, timeframe, budget, and process details. There are a lot of things to take into consideration when writing your proposal, such as the intended audience, all the important details, and making it appealing, interesting, and persuasive. With this in mind, we structured and designed 11 free web development and web design proposal templates , in PDF, Google Docs, and Microsoft Word, all editable according to your needs.

These web development and design proposal templates will help you focus on your content instead of thinking about the layout, structure, and appeal of the proposal. In addition, all templates already have a standard pre-written text for each section that you can edit to suit your specific proposal. This text will give you a starting point and will help you focus on what to include in your proposal much quicker.

You will find sections about the project, overviews, your team, process, cost breakdown, and payment information, as well as legal pages. The templates are more detailed in terms of sections, so they could include everything you might need. However, you can remove any section that you don’t find necessary in your specific case.

1. Free Graphic Design Proposal Template

Designed according to the best practices for writing project proposals, this graphic design proposal template has a simple but effective structure with clearly defined sections. Specially made for graphic designers, it has a tastefully designed theme of gradient colors that instantly grab the attention without distracting the reader from the actual content. You have sections to present your work and experience, introduce your team, share testimonials, explain your work process, as well as project cost breakdown and payment info.

Included Pages: Cover, Intro, Project Overview, Team, Portfolio, Testimonials, Working Process, Project Breakdown, Payment Info, Terms and Agreement

File formats: PDF, Google Docs, Microsoft WORD

Size: US-Letter (8.5in x 11in)

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2. Free eCommerce Proposal Template

The template for eCommerce project proposals has a cleaner and more minimalistic design with detailed sections for a schedule of deliverables, planning, storage, development, and timetable of deliverables, as well as a comprehensive sample price quote.  The rest of the template features an About Us section and testimonials structured like web pages, and legal texts. Its professional look will give a great first impression and help you add this project to your success stories.

Included Pages: Cover, Intro, Project Overview, Schedule of Delivery, Working Process, Project Breakdown, Payment Info, Team, Testimonials, Terms and Agreement

3. Free Website Development Proposal Template

Corporate and professional, the web development template focuses on the great presentation of your skills, what you can accomplish with the project in great detail from solution and website structure to progress timetable (broken into milestones), and price quote. It also has sections for project examples where you can show off your recent work and impress your prospective clients.

Included Pages: Cover, Intro, Project Proposal, Team, Project Scope, Project Examples, Our Solution, Working Process, Project Breakdown, Payment Info, Terms and Agreement

4. Free Logo Design Proposal Template

The logo design proposal template has a creative and clean design that can persuade any client to leave their logo creation in your hands. It’s perfect for logo designers who value creativity and the unique identity that each brand deserves. It has everything prospective clients are looking for and explains the creative process, capitalizing with experience, testimonials, a detailed sample price quote, and legal texts.

Included Pages: Cover, Intro, Project Overview, Working Process, Team, Portfolio, Testimonials,  Project Breakdown, Payment Info, Terms and Agreement

5. Free Mobile App Development Proposal Template

This proposal template is specially made with mobile app developers in mind to help them introduce themselves and show off their professionalism and expertise. It flows from a quick introduction, through client testimonials, app development, professional experience, project planning and schedule, costs, and legal texts.  Everything you need to make a great first impression of professionalism.

Included Pages: Cover, Intro, Testimonials, Team, Portfolio, Project Overview, Working Process, Project Breakdown, Payment Info, Terms and Agreement

6. Free UX Design Proposal Template

The UX design proposal template has a short and comprehensive structure that is easier to scan and read and focuses on your specific process on how you handle UX design projects to their successful completion. It shows your experience, dedication, and planning skills in a detailed process breakdown by phases, which will inevitably impress your prospective clients and nail you the project.

Included Pages: Cover, Intro, Project Overview, Team, Portfolio, Testimonials, Working Process, Project Breakdown, Payment Info

7. Free WordPress Web Design Proposal Template

This proposal template is ideal to communicate your expertise in handling WordPress web design projects. With the visual appeal, success stories, and a summary of your work process, you have everything you need to impress your prospective clients and get a green light to turn their project into a success story. The document also features legal texts such as payment, NDA, and signatures.

Included Pages: Cover, Intro, Project Overview, Team, Portfolio, Testimonials, Working Process, Project Breakdown, Payment Info NDA and Signatures Page

8. Free Website Redesign Proposal Template

This informative website redesign proposal template is what you need to impress your clients to upgrade their website and get rid of all problematic areas that might slow down their success. It’s structured specifically for the purpose with sections that will help you explain the project goals, identified problems, your solutions, process, and workflow. It also features a section for introducing your team and a portfolio to completely sell your idea like a pro.

9. Free Web Design Proposal Template

The first version of the two web design proposal templates follows all best practices to persuade your future clients to choose to benefit from your outstanding design work and professional outlook. It puts together everything the external stakeholders are looking for with social proof, website structure, your detailed process with scheduling and breakdown, and terms.

10.  Free Freelance Graphic Design Proposal Template

If you don’t work in an agency and offer your services as a freelancer, this template is specially crafted for you to introduce yourself, your professional background and expertise, and further win your future clients with testimonials, and sample projects. The proposal features sections for your design development work process, delivery timetable, and detailed price quote.

11. Website Design Proposal Template

The second one of the web design proposal templates is for creative agencies to help you communicate to your prospective clients that your agency offers the right professionals for the job. It has a tasteful clean design and everything you need to show how you work, the project scope, your pricing, and terms.  In addition, it features the responsibilities for both parties as well as legal texts, as well as agreement terms, general terms, and change requests.

What is a project proposal?

This is the written document that outlines the key information the stakeholders in a project should know, such as budget, timeframe, milestones, objectives, goals, and a summary of project details. Its purpose is to sell your idea and present your project in an efficient manner to the external stakeholders by keeping them involved in the initiative. There is a very important distinction between project proposals and project charters.

While project proposals happen during the initiation phase and aim to convince external stakeholders why you should carry out the project, the project charter comes later during the planning phase. As such, it’s a reference document that you create after the external stakeholders approve the project proposal.

What should a project proposal include?

Depending on the goal, there are six different types of project proposals. However, they all have the following key elements in common:

• Case Proposals usually start with an overview of the project and a justification for why the project is needed. The more specific the better.
• Objectives What goals the project intends to achieve and who (and how much) will benefit from it.
• Plan An outlined plan that usually includes names and details of stakeholders, process or methodology of the project, tools, software, tasks with timelines.
• Scope How will you meet the objectives throughout the project? This element outlines the stages, what is being built and implemented.
• Risks This section of the proposal refers to the possible risks the external stakeholders should be aware of.
• Timeline and Budget The most important part of the proposal is the project schedule and the budget. This includes when the client can expect the deliverables, broken by milestones, as well as costs of implementation and cost of maintenance.

What are the advantages of using proposal templates?

The obvious answer would be that templates keep the project proposal documents organized, visually appealing, and professional. They will save you a lot of time crafting your proposals from scratch. But what else?

1. Helps plan realistically

When you hand off your project proposal, you highlight your key strengths that will win your clients over. Your proposal gives a clear sense of what you can accomplish with the project and why do you want to accomplish it. And this is where templates come in to make your proposal show off your qualities and make you look more impressive and professional.

2. Secure great projects, clients & investors

Especially when it comes to crafting unsolicited project proposals, you will need to impress your potential client to the point they will choose to work with you on the project. By using a template, you will be able to deliver a clean, well-organized document without the risk to miss any key information that shows your company’s competence. This in itself will bring confidence to your clients that you can lead the project to success and will mark the beginning of a long-term healthy relationship.

3. Makes a great first impression

Let’s refer to your project proposal as what it is: a sales tool to help you establish your credibility as a reliable service provider. An effective project proposal works to your advantage as it communicates that you are capable to carry out such a project and fulfill the expectations. By handing a well-crafted, organized, consistent project proposal, you represent your business in style and make a great first impression. Templates help you develop and efficiently maintain a consistent corporate identity.

4. Set clear expectations

One of the main purposes of a project proposal is to set clear expectations for the relationship between the service provider and the client. It’s not a final agreement, however, it does outline details such as budget, timeframe, and deliverables that will go to the contract once the project gets the green light.

Tips for creating a brilliant project proposal

Before you sit down and write the proposal, take some time meeting with stakeholders and brainstorming ideas. Each stakeholder has their specific goal in mind as well as preferences. Now let’s see some tips on what to consider before crafting your project proposal.

Tip 1: Identify the decision-makers

Just like with everything else, knowing your audience and capitalizing on that knowledge gives you a huge advantage. Before writing your proposals, think of what kind of clients you’re trying to win over and what they want to hear. It’s good to be aware of how familiar are they with the particular problem, so you could give them background information on the topic if needed. You will be able to properly convey your proposal based on this.

Tip 2: Do your research

The best way to persuade potential clients to greenlight your project is to clearly and credibly define the benefits. Is there a problem, why is it a problem, what is your solution and how does it fix the problem? Having the hard data, charts, and figures ready to justify the project will make a more convincing project proposal.

Tip 3: Proofread

On one hand, proofread for any typos, grammar, punctuation, or spelling mistakes. On the other, make sure your proposal is clear, well-structured, comprehensive, and persuasive. To be more objective, you could take a day away from the document before proofreading it, or/and show it to a trusted colleague and ask for objective feedback. Make the necessary revisions and rewrite it if you have to.

Tip 4: Consider the SMART system

When it comes to building goals and objectives, they should be Specific, Measurable, Attainable, Relevant, and Time-Based.

What are the benefits of HTMLBurger’s web development and design proposal templates?

We made these free web development and design proposal templates to give you fuel to create your outstanding proposals quickly and clearly without having to worry about design and structure.

• It helps you save time and effort Designing your proposal from scratch will take a lot of time and planning, so using the templates will help you focus on the content instead.
• It’s customizable You can further customize the templates by adding your own images, graphs, charts, changing the fonts and colors within the layout in order to match your style
• It ensures consistency Consistency is a key element for making a great impression with professional design. Our free templates ensure consistent design, structure throughout the entire project proposal.
• It has a well-defined structure Each template follows a well-defined structure for the different sections and elements and follows a visual hierarchy so the documents are easy to scan, read and comprehend.

Final Words

Whether you’re a project manager in a creative agency or a freelance web designer or a web developer, you will inevitably need to craft persuasive project proposals. This doesn’t mean it has to be difficult. We prepared these 11 project web development and design proposal templates with appealing design, clear structure, and pre-written sections to help you use all that time to focus on your content.

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The IFRS Foundation is a not-for-profit, public interest organisation established to develop high-quality, understandable, enforceable and globally accepted accounting and sustainability disclosure standards.

Our Standards are developed by our two standard-setting boards, the International Accounting Standards Board (IASB) and International Sustainability Standards Board (ISSB). 

About the IFRS Foundation

Ifrs foundation governance, stay updated.

IFRS Accounting Standards are developed by the International Accounting Standards Board (IASB). The IASB is an independent standard-setting body within the IFRS Foundation.

IFRS Accounting Standards are, in effect, a global accounting language—companies in more than 140 jurisdictions are required to use them when reporting on their financial health. The IASB is supported by technical staff and a range of advisory bodies.

IFRS Accounting

Standards and frameworks, using the standards, project work, products and services.

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IFRS Sustainability Standards are developed to enhance investor-company dialogue so that investors receive decision-useful, globally comparable sustainability-related disclosures that meet their information needs. The ISSB is supported by technical staff and a range of advisory bodies.

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Education, membership and licensing, iasb proposes ifrs accounting taxonomy update for ifrs 18.

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The International Accounting Standards Board (IASB) today published proposals to amend the IFRS Accounting Taxonomy to reflect the new presentation and disclosure requirements introduced in IFRS 18 Presentation and Disclosure in Financial Statements .

IFRS 18 enhances the structure of the statement of profit or loss and improves comparability of information about companies’ financial performance—alongside introducing specific disclosure requirements for management-defined performance measures and specified expenses by nature. The proposed update intends to facilitate comparability and analysis of tagged information.

The proposed changes include:

• line-item modelling for conveying category information (such as, operating, investing, financing) for the statement of profit or loss; and
• dimensional modelling for tagging disclosures on management-defined performance measures (MPMs) and specified expenses by nature, as these link to information in the statement of profit or loss.

Read and comment on the Proposed Taxonomy Update

The IASB is inviting feedback on these proposals. The deadline for submitting comments is 3 September 2024 . The IASB will analyse the feedback and make the necessary changes before finalising the IFRS Accounting Taxonomy Update for IFRS 18.

• IFRS Accounting Taxonomy 2024—Proposed Update 1 IFRS 18 Presentation and Disclosure in Financial Statements 
• Submit a comment letter or survey response .

Request for fieldwork participants

The IASB will also conduct a fieldwork exercise during the consultation period. The IASB is seeking participants who are involved in tagging and using digital financial statements.

Read the full details in the request for fieldwork participants ; we ask stakeholders to express their interest by 14 June 2024.

Video overview

Watch this video in which IASB Member Ann Tarca gives an overview of the proposed updates to the IFRS Accounting Taxonomy.

More information on digital financial reporting

• The new  Digital financial reporting webpage includes educational material that introduces and explains the Taxonomy.
• The  IFRS Accounting Taxonomy webpages contain information about the Taxonomy and its development.

The IFRS Accounting Taxonomy facilitates the reporting of information in a computer-readable format. Digital reporting improves communication between companies and users of financial statements that comply with IFRS Accounting Standards. More than 90% of listed companies (by market capitalisation) are required to undertake digital financial reporting to some extent. [1]

[1] Digital financial reporting—Facilitating digital comparability and analysis of financial reports

Related information

IFRS Accounting Taxonomy Update—Primary Financial Statements

IFRS 18 implementation page

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