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PowerPoint Tips  - Simple Rules for Better PowerPoint Presentations

Powerpoint tips  -, simple rules for better powerpoint presentations, powerpoint tips simple rules for better powerpoint presentations.

PowerPoint Tips: Simple Rules for Better PowerPoint Presentations

Lesson 17: simple rules for better powerpoint presentations.

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Simple rules for better PowerPoint presentations

Have you ever given a PowerPoint presentation and noticed that something about it just seemed a little … off? If you’re unfamiliar with basic PowerPoint design principles, it can be difficult to create a slide show that presents your information in the best light.

Poorly designed presentations can leave an audience feeling confused, bored, and even irritated. Review these tips to make your next presentation more engaging.

Don't read your presentation straight from the slides

If your audience can both read and hear, it’s a waste of time for you to simply read your slides aloud. Your audience will zone out and stop listening to what you’re saying, which means they won’t hear any extra information you include.

Instead of typing out your entire presentation, include only main ideas, keywords, and talking points in your slide show text. Engage your audience by sharing the details out loud.

Follow the 5/5/5 rule

To keep your audience from feeling overwhelmed, you should keep the text on each slide short and to the point. Some experts suggest using the 5/5/5 rule : no more than five words per line of text, five lines of text per slide, or five text-heavy slides in a row.

Don't forget your audience

Who will be watching your presentation? The same goofy effects and funny clip art that would entertain a classroom full of middle-school students might make you look unprofessional in front of business colleagues and clients.

Humor can lighten up a presentation, but if you use it inappropriately your audience might think you don’t know what you’re doing. Know your audience, and tailor your presentation to their tastes and expectations.

Choose readable colors and fonts

Your text should be easy to read and pleasant to look at. Large, simple fonts and theme colors are always your best bet. The best fonts and colors can vary depending on your presentation setting. Presenting in a large room? Make your text larger than usual so people in the back can read it. Presenting with the lights on? Dark text on a light background is your best bet for visibility.

Don't overload your presentation with animations

As anyone who’s sat through a presentation while every letter of every paragraph zoomed across the screen can tell you, being inundated with complicated animations and exciting slide transitions can become irritating.

Before including effects like this in your presentation, ask yourself: Would this moment in the presentation be equally strong without an added effect? Does it unnecessarily delay information? If the answer to either question is yes—or even maybe—leave out the effect.

Use animations sparingly to enhance your presentation

Don’t take the last tip to mean you should avoid animations and other effects entirely. When used sparingly, subtle effects and animations can add to your presentation. For example, having bullet points appear as you address them rather than before can help keep your audience’s attention.

Keep these tips in mind the next time you create a presentation—your audience will thank you. For more detailed information on creating a PowerPoint presentation, visit our Office tutorials .

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Home Blog Presentation Ideas Understanding the 10/20/30 Rule of PowerPoint Presentations

Understanding the 10/20/30 Rule of PowerPoint Presentations

Imagine sitting through a seemingly never-ending presentation. The speaker rambled on, reading from text-heavy slides, using a tiny font that strained your eyes, and failing to connect with the audience. As the minutes ticked by, you found yourself daydreaming and eagerly awaiting the end of the ordeal.

If you have been in this situation, then you know what to do if you were in the presenter’s shoes – make your presentations concise. But how do you even start?

You can follow several techniques when preparing your deck and your presentation as a whole. One of them is the 10/20/30 rule of PowerPoint , a presentation rule championed by Guy Kawasaki – a former Apple employee and a marketing specialist.

Table of Contents

What Is the 10/20/30 Rule of PowerPoint Presentations?

Applying guy kawasaki’s 10 slide template in any presentation, the 20 minutes rule, the 30-point font rule, the benefits of using the 10/20/30 rule, tips for applying the 10/20/30 rule to your presentation.

The idea of the 10/20/30 rule is easy to understand, which is summed up in three points.

• Your presentation should consist of no more than 10 slides .
• Your presentation should last no longer than 20 minutes .
• The text on each slide should be no lower than 30 points in size .

Guy Kawasaki’s 10-20-30 rule for slideshows emphasizes brevity, focus, and visual appeal to keep your audience engaged and deliver your message effectively.

Let’s examine each rule and explore how to apply it to your presentations.

The 10 Slides Rule

Kawasaki argues that a typical person can only take 10 concepts in one sitting. Therefore, according to him, a presentation should only consist of 10 slides, each serving a specific purpose and conveying a distinct concept.

This insight underscores the importance of concise, focused presentations that prioritize key messages and avoid overwhelming the audience with too much information.

If you are a business presenter struggling to develop a pitch deck , Kawasaki suggests a 10-slide PowerPoint template that includes what venture capitalists like him care about.

• Title – Includes the business name, the presenter’s name, contacts, etc.
• Problem/Opportunity – Highlights pain points or unmet needs of customers you aim to solve.
• Value Proposition – Articulates the value or benefits of your product or service.
• Underlying Magic – Explains the key technology that goes into your product or service offers.
• Business Model – Describes how you plan to generate revenue.
• Go-to-Market Plan – Outlines your strategy for bringing your product or service to market, e.g., marketing and sales plan .
• Competitive Analysis – Explains how your business is positioned to compete and capture market share.
• Management Team – Highlights your management team’s skills, experience, and expertise that will drive the success of your business.
• Financial Projections and Key Metrics – Highlights your business’s financial viability and potential profitability.
• Current Status, Accomplishments to Date, Timeline, and Use of Funds – Provides an overview of your current business status, any accomplishments or milestones achieved to date, the timeline for future milestones, and how you plan to use the funds you seek.

The 10 rule slide was specifically designed for startup and business presentations , focusing on pitching a business idea or concept to potential investors . However, it can also be a useful framework for other types of presentations that don’t deal with selling a service or product.

For example, if you are a lecturer, you can emulate Kawasaki’s PowerPoint template layout and reduce your presentation to 10 slides. Some slides might not be relevant to the nature of your topic, so replace them with one that works for your presentation. Using PPT templates helps you focus on the graphical aspect so you can articulate the content to fit into exactly 10 slides (while preserving the same aesthetic).

Let’s say you are a mindfulness expert talking about the benefits of meditation. The first three slides of Kawazaki’s workflow may be applied as you’ll need to establish your audience’s pain points and your solution.

However, you may need to modify the remaining slides as you’re not seeking to make a sale or raise funding. You may use them instead to discuss the main content of your presentation – in this case, the benefits of meditation. The last two slides may contain your conclusions and call to action, respectively.

Now, off to the second part of the 10/20/30 presentation rule.

According to Kawasaki, you only have 20 minutes to present your 10 slides – the time needed before your audience’s attention starts declining. He believes it is long enough to convey a meaningful message but short enough to maintain the audience’s attention span.

This is exactly why most TED Talks or The Big Bang Theory episodes would only last for approximately 18 minutes. 

While giving longer presentations is possible, longer presentations may be more difficult to maintain audience engagement and attention.

Kawasaki’s final rule pertains to the font size that presenters can use. This rule suggests that presenters should use a font size of at least 30 points for all text in their slides , including titles, headings, and body text.

When creating presentations, it is common to jam each slide with text and information. This poses two possible problems:

• First, it may take your audience’s attention from you as they may end up reading your whole presentation and stop listening to you. 
• Second, including too much information can make your presentation overwhelming and difficult to follow.

Using a larger font size, you must include only the key points of your presentation slides. This prevents your audience from getting ahead of you and keeps them listening to you speak. By applying this rule, you are also ensuring your content is understandable for people with visual impairments. We highly recommend you check concepts from W3C.org on how to make events accessible, as some of these rules can benefit your audience.

Presenters often ask themselves whether is worth applying a new framework for their presentation design and delivery. The reality is that the 10/20/30 Rule of PowerPoint Presentations is one of the most effective methods to build your presentation skills . In the list below, we expose the main benefits of this framework for presenters.

Concise and Focused Presentation

With a limited number of slides and a strict time limit, the 10/20/30 encourages you to choose the most relevant content and eliminate unnecessary information carefully. This avoids overwhelming your audience with too much information and ensures your key message is clear and memorable.

Improved Audience Engagement

This rule encourages presenters to focus on delivering a clear message rather than overwhelming the audience with flashy visuals. With fewer slides and a shorter duration, you are likelier to hold your audience’s attention throughout the presentation. This also allows you to address questions from the audience, leading to better interaction and a productive meeting.

Increased Chance of Success

Whether pitching to investors or selling a product, a concise and focused presentation can significantly increase your chances of success. The 10/20/30 rule helps you effectively communicate your value proposition and address potential concerns. This makes your presentation more persuasive and memorable, increasing the likelihood of securing funding or closing a sale.

Time Management

The more senior the person you present to, the lesser time you got to make your case and convey your message. Following the 10/20/30 encourages you to be mindful of the time and deliver your presentation within the allocated timeframe. It also allows you to show respect for your audience’s time.

1. Present One Idea Per Slide

Following Kawasaki’s rule on creating your PowerPoint presentation, identify the key points you want to convey to your audience and allocate one slide for each.

Presenting one idea per slide can help your audience stay focused on the topic at hand.  It makes it easier for them to understand and remember your message, as it reduces the amount of information they have to process at once. When there’s too much information on a slide, it can be overwhelming and distracting, making it difficult for your audience to stay engaged and attentive.

Presenting one idea per slide can also help you control the flow of information and ensure that you cover all of your main points.

2. Keep Your Slides Simple

As mentioned earlier, the 10/20/30 rule emphasizes simplicity. Keep your slides simple and avoid flashy design elements that may distract your audience.

Use a consistent color scheme , font style, and layout throughout your presentation. This will help your audience follow along and focus on your message.

3. Balance Text and Visuals

Visuals like images, charts, graphs, videos, and diagrams can help break up text-heavy slides and make your presentation more interesting and memorable. However, relying solely on images can also be ineffective and lead to confusion or disengagement.

When using visuals in your slides, it’s important to balance text and images. Text can provide important context and details, while images can help illustrate key points and make your presentation visually appealing.

Let’s say you want to inform your audience of your company’s marketing plan . Using a rising spiral template is an excellent choice since it can represent multiple plan stages with increasing intensity.

4. Break Down Your Presentation into Smaller Units and Make it Interactive

Kawasaki’s 10/20/30 rule only gives you 20 minutes to wrap up the whole presentation, but what if you need more than that?

It’s not uncommon to give presentations that last 45 minutes to an hour – for instance, if you are giving a lecture or facilitating a training workshop for employees. The longer your presentation, however, the harder it will be to hold your audience’s attention.

One great way to keep them engaged is to divide your presentation into smaller units and pause in between.

So, before the guy from the third row starts yawning, plan in-between activities to reenergize your audience and reacquire their attention. It can be a simple Q&A session, interactive exercises, or team-building activities.

Don’t forget to time your activities so they won’t disrupt the flow of your presentation.

5. Start Strong

The opening of your presentation is critical in capturing your audience’s attention and setting the tone for the rest of the presentation. Start with a compelling hook, such as a thought-provoking question, a powerful quote, or an engaging story, to grab your audience’s attention. Clearly state the purpose and objectives of your presentation to establish the context and provide a roadmap for what’s to come.

6. End Strong

Your outro is as important as your introduction. So, instead of ending your presentation with a flat Thank you slide , use the opportunity to nudge your audience to action.

Using a summary slide is one of the ways you can end your presentation if your goal is to reinforce your key points. It can be a useful reference for the audience, helping them remember the most important information.

You can also encourage your audience to take action based on what they’ve learned in your presentation. This can be a great way to motivate them to apply the concepts you’ve covered.

The 10/20/30 rule of PowerPoint is a useful framework to emulate in creating your presentation.

There are questions about the practicality of its application outside the business context. However, we can agree that it teaches us valuable insight – keeping presentations concise as possible. Limiting the number of slides, adhering to a strict time limit, and using a larger font size can create a concise presentation that effectively communicates your message.

There’s no one-size-fits-all approach to presenting; you don’t have to strictly follow Kawasaki’s rule. Depending on the audience and the topic, modify the template and adapt your presentation to suit the situation.

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Presentation Approaches, Presentation Skills Filed under Presentation Ideas

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Slide design rules for effective presentations

November 24, 2013 by Ellen Finkelstein 8 Comments

Slide design can be very subjective but there are some rules that are objective. These rules ensure that your slide is easy to understand and remember. When you use these rules, you can create clear slides that no one will struggle to comprehend. You’ll find that these rules are general enough to allow for lots of creativity and flexibility in your design.

I’ve broken up the rules into a few categories.

Rule 1: The background shouldn’t be so busy that it attracts attention to itself and away from the slide’s content. This includes logos, footers, etc.

Rule 2: The background should leave enough space for your content.

Rule 3: The background color should contrast highly with the text color.

Rule 1: The text color should contrast highly with the background color — or the color of anything else the text is on, such as shapes, images, charts, or text.

Rule 2: The text should be big enough to be read by a person with mediocre eyesight at the back of the room. Even chart labels should be readable and main text should be even larger.

Rule 3: In most cases, text should be sans-serif (such as Arial, Verdana, or Tahoma) because it’s easier to read on-screen.

Rule 4: There should not be so much text on a slide so that your audience is reading while you’re talking.

Rule 1: Images should be of high-quality; use photos unless you’re creating an iconic look (such as the image for this post).

Rule 2: Images should be as big as possible without overwhelming text; they usually look best when they reach to the edges of the slide.

Rule 3: Images should help the audience understand and remember the point — and be persuasive, if that’s your goal. They shouldn’t be merely decorative.

Rule 1: Put one point or idea on a slide.

Rule 2: The audience should quickly know where to put their attention.

Rule 3: Objects on a slide should be orderly — no misaligned objects, for example.

Rule 1: All the text on a chart should be legible, even the axes.

Rule 2: Only include the data that is necessary to make the point.

Rule 3: A chart should be as simple as possible in its design, without losing clarity.

 Rule 1: Only include the data or text that is necessary to make the point.

Rule 2: All the text in a table should be legible.

Free downloadable checklist!

Do you agree with these rules? Do you have others that you follow? Would following a list of rules like this help you design more effective slides? Leave a comment!

Related posts:

• How to design more effective slides with the Tell ‘n’ Show(SM) method
• 3 Components of an Effective Presentation
• Create effective graphs/charts
• A quick way to design better photo slides–the 3-side rule

8 Leave a Reply

Ellen –

Excellent – and time-tested – advice!

Thanks for sharing your expertise!

Danny Rocks

Danny, glad that you liked it! Happy to share!

I downloaded the checklist (which I LOVE, thanks!) but can’t open it. What type of file is it? Tried Word, PP, excel, adobe reader, etc).

Karen, It’s a Word (docx) file. Are you using Word 2003? If so, I’ll send you a version for Word 2003.

Thanks, Ellen, I have Word 2010. I got it; I had renamed the file for easy reference for me. It had saved as a zip file for some reason, and I wasn’t looking for that.

Again, thanks.

Thanks Ellen. Your advices are always useful and needed. Thanks for sharing

The Ellen Finkelstein Guidelines are created specifically to get your slides out of your way.

Thanks for the sharing nice post!

[…] Ellen Finkelstein—Slide Design Rules—What Are Yours? […]

25 rules for a highly effective PowerPoint presentation

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How-To Geek

8 tips to make the best powerpoint presentations.

Want to make your PowerPoint presentations really shine? Here's how to impress and engage your audience.

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Table of contents, start with a goal, less is more, consider your typeface, make bullet points count, limit the use of transitions, skip text where possible, think in color, take a look from the top down, bonus: start with templates.

Slideshows are an intuitive way to share complex ideas with an audience, although they're dull and frustrating when poorly executed. Here are some tips to make your Microsoft PowerPoint presentations sing while avoiding common pitfalls.

It all starts with identifying what we're trying to achieve with the presentation. Is it informative, a showcase of data in an easy-to-understand medium? Or is it more of a pitch, something meant to persuade and convince an audience and lead them to a particular outcome?

It's here where the majority of these presentations go wrong with the inability to identify the talking points that best support our goal. Always start with a goal in mind: to entertain, to inform, or to share data in a way that's easy to understand. Use facts, figures, and images to support your conclusion while keeping structure in mind (Where are we now and where are we going?).

I've found that it's helpful to start with the ending. Once I know how to end a presentation, I know how best to get to that point. I start by identifying the takeaway---that one nugget that I want to implant before thanking everyone for their time---and I work in reverse to figure out how best to get there.

Your mileage, of course, may vary. But it's always going to be a good idea to put in the time in the beginning stages so that you aren't reworking large portions of the presentation later. And that starts with a defined goal.

A slideshow isn't supposed to include everything. It's an introduction to a topic, one that we can elaborate on with speech. Anything unnecessary is a distraction. It makes the presentation less visually appealing and less interesting, and it makes you look bad as a presenter.

This goes for text as well as images. There's nothing worse, in fact, than a series of slides where the presenter just reads them as they appear. Your audience is capable of reading, and chances are they'll be done with the slide, and browsing Reddit, long before you finish. Avoid putting the literal text on the screen, and your audience will thank you.

Related: How to Burn Your PowerPoint to DVD

Right off the bat, we're just going to come out and say that Papyrus and Comic Sans should be banned from all PowerPoint presentations, permanently. Beyond that, it's worth considering the typeface you're using and what it's saying about you, the presenter, and the presentation itself.

Consider choosing readability over aesthetics, and avoid fancy fonts that could prove to be more of a distraction than anything else. A good presentation needs two fonts: a serif and sans-serif. Use one for the headlines and one for body text, lists, and the like. Keep it simple. Veranda, Helvetica, Arial, and even Times New Roman are safe choices. Stick with the classics and it's hard to botch this one too badly.

There reaches a point where bullet points become less of a visual aid and more of a visual examination.

Bullet points should support the speaker, not overwhelm his audience. The best slides have little or no text at all, in fact. As a presenter, it's our job to talk through complex issues, but that doesn't mean that we need to highlight every talking point.

Instead, think about how you can break up large lists into three or four bullet points. Carefully consider whether you need to use more bullet points, or if you can combine multiple topics into a single point instead. And if you can't, remember that there's no one limiting the number of slides you can have in a presentation. It's always possible to break a list of 12 points down into three pages of four points each.

Animation, when used correctly, is a good idea. It breaks up slow-moving parts of a presentation and adds action to elements that require it. But it should be used judiciously.

Adding a transition that wipes left to right between every slide or that animates each bullet point in a list, for example, starts to grow taxing on those forced to endure the presentation. Viewers get bored quickly, and animations that are meant to highlight specific elements quickly become taxing.

That's not to say that you can't use animations and transitions, just that you need to pick your spots. Aim for no more than a handful of these transitions for each presentation. And use them in spots where they'll add to the demonstration, not detract from it.

Sometimes images tell a better story than text can. And as a presenter, your goal is to describe points in detail without making users do a lot of reading. In these cases, a well-designed visual, like a chart, might better convey the information you're trying to share.

The right image adds visual appeal and serves to break up longer, text-heavy sections of the presentation---but only if you're using the right images. A single high-quality image can make all the difference between a success and a dud when you're driving a specific point home.

When considering text, don't think solely in terms of bullet points and paragraphs. Tables, for example, are often unnecessary. Ask yourself whether you could present the same data in a bar or line chart instead.

Color is interesting. It evokes certain feelings and adds visual appeal to your presentation as a whole. Studies show that color also improves interest, comprehension, and retention. It should be a careful consideration, not an afterthought.

You don't have to be a graphic designer to use color well in a presentation. What I do is look for palettes I like, and then find ways to use them in the presentation. There are a number of tools for this, like Adobe Color , Coolors , and ColorHunt , just to name a few. After finding a palette you enjoy, consider how it works with the presentation you're about to give. Pastels, for example, evoke feelings of freedom and light, so they probably aren't the best choice when you're presenting quarterly earnings that missed the mark.

It's also worth mentioning that you don't need to use every color in the palette. Often, you can get by with just two or three, though you should really think through how they all work together and how readable they'll be when layered. A simple rule of thumb here is that contrast is your friend. Dark colors work well on light backgrounds, and light colors work best on dark backgrounds.

Spend some time in the Slide Sorter before you finish your presentation. By clicking the four squares at the bottom left of the presentation, you can take a look at multiple slides at once and consider how each works together. Alternatively, you can click "View" on the ribbon and select "Slide Sorter."

Are you presenting too much text at once? Move an image in. Could a series of slides benefit from a chart or summary before you move on to another point?

It's here that we have the opportunity to view the presentation from beyond the single-slide viewpoint and think in terms of how each slide fits, or if it fits at all. From this view, you can rearrange slides, add additional ones, or delete them entirely if you find that they don't advance the presentation.

The difference between a good presentation and a bad one is really all about preparation and execution. Those that respect the process and plan carefully---not only the presentation as a whole, but each slide within it---are the ones who will succeed.

This brings me to my last (half) point: When in doubt, just buy a template and use it. You can find these all over the web, though Creative Market and GraphicRiver are probably the two most popular marketplaces for this kind of thing. Not all of us are blessed with the skills needed to design and deliver an effective presentation. And while a pre-made PowerPoint template isn't going to make you a better presenter, it will ease the anxiety of creating a visually appealing slide deck.

.css-1qrtm5m{display:block;margin-bottom:8px;text-transform:uppercase;font-size:14px;line-height:1.5714285714285714;-webkit-letter-spacing:-0.35px;-moz-letter-spacing:-0.35px;-ms-letter-spacing:-0.35px;letter-spacing:-0.35px;font-weight:300;color:#606F7B;}@media (min-width:600px){.css-1qrtm5m{font-size:16px;line-height:1.625;-webkit-letter-spacing:-0.5px;-moz-letter-spacing:-0.5px;-ms-letter-spacing:-0.5px;letter-spacing:-0.5px;}} Best Practices The #1 rule for improving your presentation slides

by Tom Rielly • May 12, 2020

When giving presentations, either on a video conference call or in person, your slides, videos and graphics (or lack of them) can be an important element in helping you tell your story or express your idea. This is the first of a series of blog posts that will give you tips and tricks on how to perfect your visual presentations.

Your job as a presenter is to build your idea -- step-by-step -- in the minds of your audience members. One tool to do that is presentation graphics, such as slides and videos.

Why graphics for your presentation?

A common mistake is using slides or videos as a crutch, even if they don’t actually add anything to your presentation. Not all presentations need graphics. Lots of presentations work wonderfully with just one person standing on a stage telling a story, as demonstrated by many TED Talks.

You should only use slides if they serve a purpose: conveying scientific information, art, and things that are hard to explain without pictures. Once you have decided on using slides, you will have a number of decisions to make. We’ll help you with the basics of making a presentation that is, above all, clear and easy to understand. The most important thing to remember here is: less is more.

Less is so much more

You want to aim for the fewest number of slides, the fewest number of photos, the fewest words per slide, the least cluttered slides and the most white space on your slides. This is the most violated slide rule, but it is the secret to success. Take a look at these examples.

As you can see in the above example, you don’t need fancy backgrounds or extra words to convey a simple concept. If you take “Everything you need to know about Turtles”, and delete “everything you need to know about” leaving just “turtles”, the slide has become much easier for your audience to read, and tells the story with economy.

The above example demonstrates that a single image that fills the entire screen is far more powerful than a slide cluttered with images. A slide with too many images may be detrimental to your presentation. The audience will spend more mental energy trying to sort through the clutter than listening to your presentation. If you need multiple images, then put each one on its own slide. Make each image high-resolution and have it fill the entire screen. If the photos are not the same dimensions as the screen, put them on a black background. Don’t use other colors, especially white.

Your slides will be much more effective if you use the fewest words, characters, and pictures needed to tell your story. Long paragraphs make the audience strain to read them, which means they are not paying attention to you. Your audience may even get stressed if you move on to your next slide before they’ve finished reading your paragraph. The best way to make sure the attention stays on you is to limit word count to no more than 10 words per slide. As presentation expert Nancy Duarte says “any slide with more than 10 words is a document.” If you really do need a longer explanation of something, handouts or follow-up emails are the way to go.

Following a “less is more” approach is one of the simplest things you can do to improve your presentation visuals and the impact of your presentation overall. Make sure your visuals add to your presentation rather than distract from it and get your message across.

Ready to learn more about how to make your presentation even better? Get TED Masterclass and develop your ideas into TED-style talks.

© 2024 TED Conferences, LLC. All rights reserved. Please note that the TED Talks Usage policy does not apply to this content and is not subject to our creative commons license.

21 Ways To Improve Your Presentation Skills

Published: April 07, 2023

You know the feeling of sitting through a boring presentation. A text distracts you. A noise outside pulls your gaze. Your dog begs for attention. By the time the presentation ends, you question why you needed to sit and listen in the first place.

Effective presentation skills can stop you from boring an audience to oblivion. Delivering strong presentations can help you stand out as a leader, showcase your expertise, and build confidence.

Table of contents:

• Presentation skills definition
• Importance of presentation skills
• How to improve presentation skills
• Effective presentation skills
• Presentation skills for executives

Presentation Skills Definition

Presentation skills include anything you need to create and deliver clear, effective presentations to an audience. This includes creating a compelling set of slides , ensuring the information flows, and keeping your audience engaged.

Speakers with strong presentation skills can perform the following tasks:

• Bring together different sources of information to form a compelling narrative
• Hook audiences with a strong beginning and end
• Ensure audiences engage with their content through questions or surveys
• Understand what their audience wants and needs from their presentation

Importance of Presentation Skills

At some point in your career, you will present something. You might pitch a startup to a group of investors or show your research findings to your manager at work. Those in leading or executive roles often deliver presentations on a weekly or monthly basis.

Improving your presentation skills betters different aspects of your working life, including the following:

Communication: Improving your presentation skills can make you a better communicator with your co-workers and friends.

Confidence: 75% of people fear public speaking. By working on your presentation skills, you can gain confidence when speaking in front of a crowd.

Creativity: You learn to understand how to use imagery and examples to engage an audience.

Management: Presentations involve pulling together information to form a succinct summary, helping you build project and time management skills.

How To Improve Presentation Skills

1. create an outline.

Before designing slides and writing a script, outline your presentation. Start with your introduction, segue into key points you want to make, and finish with a conclusion.

2. Practice, Practice, Practice

Almost 8 in 10 professionals practice their presentations for at least an hour. So, practice your presentation in the mirror or to a close friend.

3. Start With a Hook

When presenting, grab your audience with a hook. Consider starting with a surprising statistic or a thoughtful question before diving into the core information.

4. Stay Focused on Your Topic

You might want to cover everything under the sun, but information overload can overwhelm your audience. Instead, stay focused on what you want to cover. Aim for key points and avoid including unnecessary details.

5. Remember To Introduce Yourself

At the beginning of the presentation, introduce yourself. Kill any tension in the room by mentioning your name, your role, and any other helpful details. You could even mention a fun fact about yourself, putting the audience at ease.

6. Work on Your Body Language

55% of people look to nonverbal communication when judging a presentation. Straighten your back, minimize unnecessary gestures, and keep your voice confident and calm. Remember to work on these aspects when practicing.

7. Memorize Structure, Not Words

You might feel better knowing exactly what you want to say. But skip the script and stick to memorizing the key points of your presentation. For example, consider picking three to four phrases or insights you want to mention for each part of your presentation rather than line-by-line memorization.

8. Learn Your Audience

Before crafting a killer outline and slide deck, research your audience. Find out what they likely already know, such as industry jargon, and where they might need additional information. Remember: You're presenting for them, not you.

9. Reframe Your Anxiety as Excitement

A study conducted by Harvard Business School demonstrates that reframing your anxiety as excitement can improve performance. For example, by saying simple phrases out loud, such as “I’m excited,” you then adopt an opportunity-oriented mentality.

10. Get Comfortable With the Setting

If you plan to present in person, explore the room. Find where you’re going to stand and deliver your presentation. Practice looking into the seats. By decreasing the number of unknowns, you can clear your head and focus on the job.

11. Get Familiar With Technology

Presenting online has unique challenges, such as microphone problems and background noise. Before a Zoom presentation, ensure your microphone works, clean up your background, test your slides, and consider any background noise.

12. Think Positively

Optimistic workers enjoy faster promotions and happier lives. By reminding yourself of the positives — for example, your manager found your last presentation impressive — you can shake off nerves and find joy in the process.

13. Tell a Story

To engage your audience, weave storytelling into your presentation — more than 5 in 10 people believe stories hold their focus during a presentation. Consider ways to connect different parts of your slides into a compelling narrative.

14. Prepare for Questions

At the end of your presentation, your audience will likely have questions. Brainstorm different questions and potential answers so you’re prepared.

15. Maintain Eye Contact

Eye contact signals honesty. When possible, maintain eye contact with your audience. For in-person presentations, pay attention to each audience member. For online ones, stare at your camera lens as you deliver.

16. Condense Your Presentation

After you finish the first draft of your outline, think about ways to condense it. Short and sweet often keeps people interested instead of checking their phones.

17. Use Videos

Keep your audience’s attention by incorporating video clips when relevant. For example, videos can help demonstrate examples or explain difficult concepts.

18. Engage With Your Audience

Almost 8 in 10 professionals view presentations as boring. Turn the tide by engaging with your audience. Encourage audience participation by asking questions or conducting a live survey.

19. Present Slowly and Pause Frequently

When you get nervous, you talk faster. To combat this, remember to slow yourself down when practicing. Place deep pauses throughout your presentation, especially when transitioning between slides, as it gives you time to breathe and your audience time to absorb.

20. Start and End With a Summary

A summary at the start of a presentation can pique your audience’s interest. One at the end brings everything together, highlighting key points your audience should take with them.

21. Ask for Feedback

You will never deliver the perfect presentation, so ask for feedback. Talk to your managers about where you could improve. Consider surveying your audience for an unbiased look into your presentation skills.

Effective Presentation Skills

Effective presentation skills include communicating clearly, presenting with structure, and engaging with the audience.

As an example, say a content manager is presenting a quarterly review to their team. They start off with a summary. Their introduction mentions an unprecedented 233% growth in organic traffic — numbers their team has not seen in years. Immediately, the presenter grabs their team’s attention. Now, everyone wants to know how they achieved that in one quarter.

Alternatively, think of an entrepreneur delivering their pitch to a group of investors. They start with a question: How many of you struggle to stay awake at work? They then segue into an exciting product designed to improve the sleep quality of working professionals. Their presentation includes videos demonstrating the science behind sleep and surprising statistics about the demand for their product.

Both examples demonstrate effective presentation skills. They incorporate strong attention grabbers, summaries, and attempts to engage the audience.

Think back to strong presentations you viewed as an audience member. Ask yourself: What made them so memorable, and how can I incorporate those elements into my presentations?

Presentation Skills for Executives

Presentations take up a significant portion of an executive’s workload. Executives regularly showcase key company initiatives, team changes, quarterly and annual reviews, and more. Improving your presentation skills as a leader can help with different parts of your job, such as:

Trust: Delivering great, effective presentations can build trust between you and your team.

Confidence: Most people dread presentations — so a strong presenter projects the confidence needed by a leader.

Emotional intelligence: A great presentation taps into the audience’s perspectives, helping executives improve their emotional intelligence .

Expertise: Presentations help executives display their subject-matter expertise, making employees safe in their hands.

Delegation: At times, executives might need to pull information from different sources for a presentation — improving their ability to delegate as managers.

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What Is The 10/20/30 Rule For Presentations And Why It's Important For Your Team

Presentations are an integral part of team workflow. From internal communications and reporting, to client-facing proposals and pitches, presentations keep everyone on the same page. Or in this case, on the same slide.

While collaboration is great, having too many cooks in the kitchen can make things messy. In regards to presentations, it’s important to have brand guidelines and rules in place to ensure all company decks are consistent and professional. In Beautiful.ai, our Team plan helps team members collaborate with content management and branding control settings in place so that less design-savvy departments can’t make a mess of a deck. But still, your team might need additional rules to help them achieve the most effective (and efficient) deck possible.

One of our favorite standards to follow is Guy Kawasaki’s 10/20/30 presentation rule . Not sure what we’re talking about? Let us elaborate. 

What is the 10/20/30 rule for presentations?

The ever-popular 10/20/30 rule was coined by Guy Kawasaki, a Silicon-Valley based author, speaker, entrepreneur, and evangelist. Kawasaki suffers from Ménière’s disease which results in occasional hearing loss, tinnitus (a constant ringing sound), and vertigo— something that he suspects can be triggered by boring presentations (among other medically-proven things). While he may have been kidding about presentations affecting his Ménière’s, it did inspire him to put an end to snooze-worthy pitches once and for all. As a venture capitalist, he’s no stranger to entrepreneurship, pitches, and everything in between. We’d be willing to bet that he’s heard his fair share of pitches that have fallen on deaf ears (almost literally, in his case). 

To save the venture capital community from death-by-PowerPoint, he evangelized the 10/20/30 rule for presentations which states that “a presentation should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points.” 

Why it’s important

Because we’re passionate about our own stories, we’d like to think that our audience will feel the same way. Unfortunately, that’s not always the case. You could be presenting the most groundbreaking topic, to the most interested audience, and you still might lose people to distractions or boredom. Kawasaki’s 10/20/30 rule ensures that your presentation is legible and concise, making it more retainable, resulting in bigger wins for your team. 

You’ve heard us say that less is more when it comes to presentations, and Kawasaki’s rule really drives that point home. You can’t expect your audience to comprehend (and remember) more than 10 concepts from one meeting, so keeping your presentation to 10 slides is the sweet spot. Each slide should focus on its own key takeaway, and it should be clear to the audience what you want them to learn from the presentation. While Kawasaki applies this to the venture capitalist world— and the 10 slides you absolutely need in your pitch — this is a good rule of thumb for internal meetings, proposals, and sales decks, too. 

When was the last time you sat through a 90-minute presentation and thought, “this is great, I’m going to remember everything.” That’s a rhetorical question, but it’s probably safe to assume the answer is never. It’s normal for people to lose focus, get distracted, or run through their to-do list in their head while watching a presentation, and it has nothing to do with you or your topic. To keep your audience engaged and interested, keep it short and sweet. Regardless of the time you have blocked out for the meeting, your team should aim to keep their presentation under 20 minutes. If there’s time leftover, use that for discussion to answer questions and drive your point home. 

30 Point font

If your audience has to strain their eyes to read your slides, they probably won’t bother to read them at all. Regardless of the age of your audience, no one wants to squint their way through a 20-minute presentation. Kawasaki’s rule of thumb is to keep all text to 30 point font or bigger. Of course, the bigger the font, the less text you’ll be able to fit. This is a good exercise to decide what information you really need on the slide, and what you can do without. By making your slides more legible for your audience, you’re encouraging them to follow along. Additionally, being intentional about what your team includes on each slide helps the audience know exactly what you want them to pay attention to in the presentation. 

Applying the 10/20/30 presentation rule in Beautiful.ai 

Now that you know what Guy Kawasaki’s 10/20/30 rule is, let’s apply it to your next team presentation. 

In Beautiful.ai, our pre-built presentation templates make it easy for you to start inspired. Simply browse our inspiration gallery, curated by industry experts, pick the template that speaks to you and customize it with your own content. Most of our deck templates are well within the 10 slide standard, so you’ll be on the right track (the Kawasaki way).  

Once you’re in the deck, our Smart Slides handle the nitty gritty design work so that you don’t have to. Changing the font size is easy, and our design AI will let you know if the size is too big or too long for the space on the slide. You can choose your favorite (legible) font when customizing your presentation theme, and that font will be applied to each slide throughout the deck for a cohesive and consistent look. 

Of course, it’s all for naught if you don’t practice. We recommend doing a few dry runs in the mirror, or in front of your dog, to get the timing of your presentation right. Remember, 20 minutes is the magic number here. 

Jordan Turner

Jordan is a Bay Area writer, social media manager, and content strategist.

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PowerPoint Rules You Should Follow

• By: Kelly Allison

If you want your PowerPoint presentation to move, compel, and inspire, then it’s important that you make it unique and creative. That being said, there are a distinct set of rules and guidelines you can (and should) follow that make it much easier to nail your presentation every single time.

The following rules aren’t designed to limit your creativity; they’re designed to make it shine even brighter.

Stick to 5/5/5 Slides full of long blocks of text are exhausting for your audience and more than likely will cause them to tune out. To avoid tiring (and boring) your audience, stick to the 5/5/5 rule. That means allowing no more than five words per text line, having no more than five lines of text per slide, and never having more than five text-heavy slides in a row.

Contrast Your Colors More than anything, you want your slides to be as readable as possible. And a good trick to make certain of that is to always use a high contrast between your text and your background. White font on a black background or dark blue on a yellow background are good examples of high contrasts that make it easy for your audience’s eyes to read what you’re presenting.

Follow 10/20/30 It’s no secret that humans have short attention spans, especially now that most of us are carrying smartphones around all day. Rather than try to force your audience to pay attention for too long, which is always futile, follow the 10/20/30 rule for your next presentation: Present 10 slides in 20 minutes using a 30-point font on each slide. This helps you work with their short attention span rather than against it.

Keep Designs Simple Busy patterns and highly-detailed images might look great up close, but more often than not, they look chaotic and confusing from the perspective of your audience. Using simple flat images and solid colors in lieu of crazy patterns makes it a lot easier for your audience to focus only on you and your message.

Adhere to 1-6-6 Given that bullet points make it harder for your audience to pay attention, we recommend staying away from them as much as possible. When you do use them, though, make sure to do so following the 1-6-6 rule. That means each slide should have one main idea, no more than six bullet points, and a maximum of six words per point. This ensures your content is sharp and concise.

Skip the Fancy Fonts Just as you should keep your patterns and images simple, you should do the same with your fonts. Resist the urge to include anything too stylized, like script or curly-cues, and instead incorporate clean, standard fonts that will be clear and easy for your audience to read from afar.

Add Consistency to Your Simplicity In addition to keeping your fonts and images simple, you’ll also want to make them consistent to achieve a cohesive, professional look. Pick just a handful of colors and fonts, say three or four, and use them throughout your presentation without straying. This ensures your presentation looks clean and cohesive rather than busy and chaotic.

Want more hands-on help designing your next presentation? Then check out Ethos3’s presentation design services .

Kelly Allison

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Guy Kawasaki’s 10-20-30 Rule of Presentation: Is It Still Relevant?

April 18, 2020 / Articles, Blog, Pitch Decks, PowerPoint 10-20-30 Rules, Guy Kawasaki, powerpoint presentation, Slide Deck Design

PowerPoint is a superb presentation tool that can be an effective visual aid for professional speakers when appropriately used. However, at the hands of inexperienced presenters who have no eye for design, it can pave the way for jarring and unattractive slides. Sad to say, the business world is teeming with mediocre pitch decks that just don’t do justice to the ability of PowerPoint as an excellent design tool. Luckily, there are people like Canva Chief Evangelist Guy Kawasaki, who can show the noobs how it should be done.

Kawasaki advocated the 10-20-30 Rule of PowerPoint , which banks on the idea that a presentation “should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points.” Although Kawasaki originally meant it for entrepreneurs and startup business owners, this principle applies to all presentations. Following this guide can avoid basic design mistakes and ultimately stand out from the vast sea of lackluster presentations.

Why the 10-20-30 Rule Is Still Relevant Today

Kawasaki’s 10-20-30 Rule is now more than a decade old—which, we can all agree, is a long time for any virtual rule to last, with the constant and almost abrupt changes that technology makes. Although PowerPoint is still the most recognizable presentation design software in recent history, it’s no longer the only one in the book. Several competitors have emerged, and they all have something relevant to offer. Apart from that, how people use PowerPoint has changed over time. What was invaluable ten years ago may not be as significant today.

This begs the question, “ Does the 10-20-30 Rule still apply ?” The answer to this is short and clear: YES. Here’s why.

1. Presenters still cram several ideas into one pitch deck

You’d think a lot would have changed in a decade. Well, in the case of slide design, nothing much has improved. Don’t get this wrong—agencies specializing in presentation design have emerged over the years and elevated the landscape. The individual presenters who have not fully maximized the use of PowerPoint still make the same mistakes. Despite professionals strongly advising against it, some presenters still cram multiple ideas into one pitch deck. They don’t even bother to filter out the unnecessary stuff and keep only the crucial points.

When Kawasaki first proposed the 10-20-30 Rule, he also suggested ten topics for the ten slides : the problem, the solution, the business model, the underlying technology, sales and marketing, the competition, the team, projections and milestones, status and timeline, and summary and call to action.

So, instead of filling each slide with unnecessary text, why not try to identify your salient points first and then make an outline based on them? Use as little text as possible to avoid overwhelming your audience with a barrage of ideas. If a slide isn’t necessary, do away with it. Remember, you are the star of your presentation, not the pitch deck or anything else. Make sure that all focus remains on you.

Are You Looking for a Pitch Deck? View Our Amazing Pitch Deck Examples!

2. People’s attention span is getting shorter

We’re in the age of social media, where the best content is short and fast, and people appreciate things that don’t take much time. Attention spans have become relatively more straightforward, so people are growing more impatient and expectant—a combination that is hard to satisfy. This is why when delivering a presentation, you should always be considerate of your audience’s time and level of interest. Even if you’re given an hour to present, prepare for a speech that doesn’t last longer than twenty minutes. You can use the extra time to set up your equipment or hold a Q&A session.

“But I have something significant to say!” you may argue. That doesn’t give you any reason to go beyond the suggested time frame. Look at the universally-renowned TED talks, for example. Speakers are expected to deliver their speeches in eighteen minutes or less, which doesn’t stop them from communicating brilliant ideas worth sharing. If you have an imposed time constraint, you’ll be forced to edit your speech meticulously until it’s down to the bare necessities. Trim down all the unnecessary stuff to put the essentials in the spotlight.

3. Readability is a crucial factor that’s still being sidelined

The number one rule of presentations is simple: The audience is the boss. Wherever you are in the presentation, you should always put the audience at the forefront of your mind. For instance, what the people in the front row see should also be seen clearly by those in the back row. Optimize the font size of your text to accommodate all of your viewers. When you see people squinting at your slide, take the hint that something’s not right.

Another reason why the thirty-point font rule should still be reinforced today is that it encourages you to limit the number of words you can put in each slide. As much as possible, don’t overload your slides with information. Remember that your goal is not to bombard your audience with ideas but to present them with a few that can improve their lives.

Is the 10-20-30 Rule Absolute?

Kawasaki didn’t mean for the 10-20-30 Rule to be followed religiously by all business presenters. Instead, he set it as a guideline for people who want to improve their pitch decks and, consequently, their presentations. The fact remains that each situation is unique, so there’s no hard-and-fast rule that applies to all.

Instead of asking how many slides you should have, ask how many you need. Also, instead of going with the twenty-minute rule, why not apply the one-third rule, which suggests that the length of your speech should be one-third of the time you’re given? That is, after all, the original idea that Kawasaki proposed. Lastly, you can bend the thirty-point-font rule without breaking it. It’s only the minimum font size recommended, so you can go higher as the number of words you use per slide decreases. Ultimately, you should consider the needs of your audience instead of mindlessly jumping on the bandwagon. What works for one may not always work for you.

Twelve years later, Kawasaki’s 10-20-30 rule is still as effective as ever. If every presenter applies these three timeless guidelines, the landscape of presentation design will be infinitely better.

Dlugan, Andrew. “The 10-20-30 Rule: Guy Kawasaki on PowerPoint.” Six Minutes. June 10, 2010. sixminutes.dlugan.com/10-20-30-rule-guy-kawasaki-powerpoint

Jonson, Laura. “The 10/20/30 Rule of PowerPoint: Does It Still Work?” SlideShare. January 13, 2016. blog.slideshare.net/2016/01/13/the-102030-rule-of-powerpoint-does-it-still-work

Kawasaki, Guy. “The 10/20/30 Rule of PowerPoint.” Guy Kawasaki. December 30, 2005. guykawasaki.com/the_102030_rule

“Follow the 10-20-30 Rule for a Perfect PowerPoint Presentation.” Presentation Load. October 17, 2013. blog.presentationload.com/follow-10-20-30-rule-perfect-powerpoint-presentation

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8 rules of effective presentation

Right now, it becomes more and more difficult for our brains to perceive the full diversity of digital content. Still, sooner or later, your college task will be to create it by yourself. Images, sounds, and messages overload our brains, so if you want to make an excellent and effective presentation, you should work hard. To cope with tons of information, you need to learn how to structure and present it correctly.

So, how to create a compelling college presentation and what mistakes to avoid?

Rule #1. Use the content to make your audience engaged

First of all, you should offer an engaging, well-structured, and successfully submitted content. This is the most significant part of your presentation design , and it’ll be evaluated in the first place. You don’t want your peers to look for their phones during the speech, do you? Be prepared to accept the fact that most people are not ready to listen to your words carefully. So your task is to change their opinion and make them pay attention.

Rule #2. Don’t read the text from the slides

As a rule, people don’t like it when the speaker repeats the text placed on the slides of their presentation. You must explain the information on each slide with your own words to make it sound persuasive. Otherwise, there is a risk that both your professor and your peers will simply fall asleep.

Rule #3. Don’t be too brief

Usually, the audience does not tolerate the fonts and images in a presentation that are too small. You can come up with a brilliant text for each slide, but all your creative work will be wasted if this text is not readable.

Rule #4. Make jokes and be sincere

If your topic allows, try to make a joke or two. Read these jokes to your friends first and check if they like it. Look at your audience, stop to make conclusions, smile. Even your professor will appreciate your communicative skills and charisma.

Rule #5. Use the right fonts

Believe it or not, but the font does affect the reader’s confidence in the text. Forty thousand people participated in the research to prove it. They were shown the same paragraph typed in different fonts: Comic Sans, Computer Modern, Georgia, Trebuchet, Baskerville, Helvetica. The results are the following: the text that is written in Comic Sans and Helvetica does not inspire readers’ confidence, but the Baskerville font, on the contrary, receives consent and approval. According to psychologists, this is due to its formal appearance.

Rule #6. Visualize

We all perceive information differently. When your professor asks you to make a lovely presentation, they usually have a particular image in their mind. And it may differ from yours a lot. Therefore, it is better to show pictures than to explain everything in words. Try to use clear illustrations for your key messages.

Rule #7. Simplify

Remember that “less” does not mean “boring.” It’s OK to use a white background. Don’t try to “decorate” the slide with a large number of objects if you can explain its essence in one word or picture. Using illustrations and a minimum of text, you can communicate with your peers and professor more effectively and grab their attention.

Rule #8. Practice makes it perfect

Creating an effective presentation is not just adding cool content and pictures to the slides; it is also the ability to present them. While making a speech, you should be understood, heard, and accepted. When you start to rush and jump from the 1st slide to 7th, and then back to 3rd, you will most likely forget something important. Will your professor understand something? I do not think so.

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5/5/5 Rule | How and Why to Use It with Best Examples in 2024

Ellie Tran • 05 April, 2024 • 11 min read

So, how to avoid bulky slides? Put a finger down if you have… 

• …done a presentation in your life.
• …struggled with summarising your content 🤟
• …rushed while preparing and ended up throwing every single bit of text you have on your poor little slides 🤘
• …made a PowerPoint presentation with loads of text slides ☝️
• …ignored a display crammed with text and let the presenter’s words go in one ear and out the other ✊

So, we all share the same problem with text slides: not knowing what’s right or how much is enough (and even getting fed up with them sometimes). 

But it’s no longer a big deal, as you can look at the 5/5/5 rule for PowerPoint to know how to create a non-bulky and effective presentation.

Find out everything about this type of presentation , including its benefits, drawbacks and examples in the article below.

Table of Contents

• What is the 5/5/5 rule for PowerPoint?
• Benefits of the 5/5/5 rule
• Cons of the 5/5/5 rule

Frequently Asked Questions

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• Types of presentation
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• 10 20 30 Rule

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What Is the 5/5/5 Rule for PowerPoint?

The 5/5/5 rule sets a limit on the amount of text and the number of slides in a presentation. With this, you can keep your audience from being overwhelmed with walls of text, which can lead to boredom and searching elsewhere for distractions.

The 5/5/5 rule suggests you use a maximum of:

• Five words per line.
• Five lines of text per slide.
• Five slides with text like this in a row.

Your slides shouldn’t include everything you say; it’s a waste of time to read out loud what you’ve written (as your presentation should only last under 20 minutes ) and it’s incredibly dull for those in front of you. The audience is here to listen to you and your inspiring presentation, not to see a screen that looks like another heavy textbook. 

The 5/5/5 rule does set boundaries for your slideshows, but these are to help you keep your crowd’s attention better.

Let’s break down the rule 👇

Five words on a line

A good presentation should include a mix of elements: written & verbal language, visuals, and storytelling. So when you make one, it’s best not to centre around the texts only and forget everything else.

Cramming too much information on your slide decks doesn’t help you at all as a presenter, and it’s never on the list of great presentation tips . Instead, it gives you a lengthy presentation and disinterested listeners.

That’s why you should only write a few things on each slide to trigger their curiosity. According to 5 by 5 rules, it’s no more than 5 words on a line.

We understand that you have a bunch of beautiful things to share, but knowing what to leave out is as important as knowing what to put in. So, here’s a quick guide to help you do this with ease.

🌟 How to do it:

• Use question words (5W1H) – Put a few questions on your slide to give it a touch of mystery . You can then answer everything by speaking.
• Highlight keywords – After outlining, highlight keywords that you want your audience to pay attention to, and then include them on the slides.

Take this sentence: “Introducing AhaSlides – an easy-to-use, cloud-based presentation platform that excites and engages your audience through interactivity.”

You can put it in fewer than 5 words in any one of these ways:

• What is AhaSlides?
• Easy-to-use presentation platform.
• Engage your audience through interactivity.

Five lines of text on a slide

Text heavy slide design is not a wise choice for a fascinating presentation. Have you ever heard of the magical number 7 plus/minus 2 ? This number is the key takeaway from an experiment by George Miller, a cognitive psychologist.

This experiment implies that a human’s short-term memory typically holds 5-9 strings of words or concepts, so it’s hard for most ordinary people to remember more than that in a really short period of time.

That means that 5 lines would be the perfect number for an effective presentation, as the audience can grasp important information and memorise it better.

• Know what your key ideas are – I know you’ve put tons of thought into your presentation, and everything you’ve included seems so vital, but you need to settle on the main points and summarise them in a few words on the slides.
• Use phrases and sayings – Don’t write the whole sentence, simply pick out the essential words to use. Also, you can add a quote to illustrate your point instead of throwing everything in.

Five slides like this in a row

Having a lot of content slides like this can still be too much for the audience to digest. Imagine 15 of these text-heavy slides in a row – you’d lose your mind!

Keep your text slides to a minimum, and look for ways to make your slide decks more engaging.

The rule suggests that 5 text slides in a row are the absolute maximum you should make (but we suggest a maximum of 1!)

• Add more visual aids – Use images, videos or illustrations to make your presentations more diverse.
• Use interactive activities – Host games, icebreakers or other interactive activities to connect with your audience.

Instead of giving your audience a lecture, try brainstorming together to give them something different that helps them remember your message longer! 👇

Benefits of the 5/5/5 Rule

The 5/5/5 not only shows you how to set a boundary on your word counts and slides, but it can also benefit you in many ways.

Emphasise your message

This rule ensures that you highlight the most critical information to deliver the core message better. It also helps to make you the centre of attention (instead of those wordy slides), which means the audience will be actively listening and understanding your content better.

Keep your presentation from being a ‘read-out-loud’ session

Too many words in your presentation can make you dependent on your slides. You’re more likely to read that text out loud if it’s in the form of long paragraphs, but the 5/5/5 rule encourages you to keep it bite-sized, in as few words as possible.

Alongside that, there are three no-nos you can gain from this:

• No classroom vibe – With 5/5/5, you won’t sound like a student reading everything for the whole class.
• No back to the audience – Your crowd will see your before more than your face if you read the slides behind you. If you face the audience and make eye contact, you’ll be more engaging and more likely to make a good impression.
• No death-by-PowerPoint – The 5-5-5 rule helps you avoid common mistakes while making your slideshow that can make your audience tune out quickly.

Reduce your workload

Preparing tons of slides is exhausting and time-consuming, but when you know how to summarise your content, you don’t have to put too much work into your slides.

Cons of the 5/5/5 Rule

Some people say that rules like this are made up by presentation consultants, as they earn a living by telling you how to make your presentations great again 😅. You can find many similar versions online, like the 6 by 6 rule or 7 by 7 rule, without knowing who invented stuff like this.

With or without the 5/5/5 rule, all presenters should always strive to reduce the amount of text on their slides. 5/5/5 is pretty simple and doesn’t get to the bottom of the problem, which is the way you lay out your content on the slides.

The rule also tells us to include, at most, five bullet points. Sometimes that means filling a slide with 5 ideas, which is way more than the widely held belief that there should be only one idea in a fall. The audience might read everything else and think of the second or third idea while you’re trying to deliver the first one.

On top of that, even if you follow this rule to a tee, you might still have five text slides in a row, followed by an image slide, and then a few other text slides, and repeat. That’s not appealing to your audience; it makes your presentation just as stiff.

The 5/5/5 rule can sometimes go against what is considered good practice in presentations, like having visual communication with your audience or including some charts, data , photos, etc., to illustrate your point clearly.

The 5/5/5 rule can be put to good use, but it does have its own pros and cons. There is still a bit of a debate here on whether it’s worth using, but the choice is yours. 

Alongside using these rules, check out some tips to help nail your presentation.

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How to reduce text-heavy slide design?

Be concise at everything like minimizing texts, headings, ideas. Instead of heavy texts, let’s show more charts, photos and visualizations, which are easier to absorb.

What is 6 by 6 rule for Powerpoint presentations?

Only 1 thought per line, no more than 6 bullet points per slide and no more than 6 words per line.

A lifelong learner, a traveller and content creator eager to explore the best of both worlds: the real and virtual one full of interactive activities with AhaSlides.

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How to Keep Audience Engaged? 10 Successful PowerPoint Presentation Rules

We live in a fantastic time. The world is changing rapidly and the digital universe will have changed significantly. To cope with such a rapid information flow, you must learn how to structure and present data to your potential audience properly. While you address the audience, it’s vital to not only convey the necessary information but also create a fascinating and inspiring presentation. Such ones will remain in people’s memories for long. To make your audience react to your PowerPoint presentation instead of seeing indifferent yawning faces during your speech, see the following PowerPoint presentation rules .

Rule #1. Get the Audience involved with Your Content

What is the number 1 secret of any successful presentation? You will not believe how transparent it sounds. The secret is to deliver compelling, well-structured and well-presented content.

You know, that kind of content when all the listeners would take out the phones for only one purpose - snapping the presentation slides, and not checking their Facebook or Instagram feed.

They say, “Content is King!”

You want to see the fire in people’s eyes, which shows their desire to create.

But how can you understand if the audience is ready or whether your content is interesting? How would see if the audience is involved enough?

First, keep in mind one truth of life - people are not willing to think and put efforts to do something. And, most likely, they don’t care about your presentation . However, your content and the way of presenting one can change their opinion.

Take advantage of professional design with attractive layouts for images and graphics to help the audience perceive your content more effectively. Have a look at PowerPoint templates from TemplateMonster.

Here is one of many examples - Minimal PowerPoint Template .

Every - Minimal PowerPoint Template

Rule #2. Engage With them!

The more actively your audience participates in the process, the more effectively you’ll be able to deliver the necessary message.

Add as many interactions as possible - games, tests, tricky questions . When people interact with the content (at least somehow), there grows an involvement level. For a perfect ending, ask the audience a question so that they have something to consider about. It doesn’t matter if they respond immediately or leave it for later. They’ll reflect on the topic in any case.

Rule #3. Tell a Story

The human brain reacts automatically to stories. Somehow, this is a part of our survival mechanism ( Stay in the cave! Huge mammoths are out! ). Also, stories are a great way to entertain yourself ( the reason why kids love fairy tales and why people watch movies ). Storytelling made narration to be one of the most critical communication means between people.

We pay more attention when we hear stories rather than when someone lists facts. Storytelling during your PowerPoint presentation helps the audience to understand and memorize the information for a longer time, even after the story’s end.

Instead of concluding a chain of facts (figures, breakdown), which can drive even the most positively-minded person crazy, make a story out of those facts.

I guess, the recently-added Marakesh PowerPoint Template will be perfect as a storytelling base for your PowerPoint.

Infographic Pack

Rule #4. Stop Reading Text from Slides

So, 69% of respondents answered that they couldn’t stand a speaker reading text from the presentation slides. You must convey the information in your own words without even looking at the slide.

Yes, I mean you have to memorize it. Otherwise, you risk having your audience fall asleep.

Rule #5. Keep the Reasonable Font Size

48% of people hate when the font size is too small. Like who cares about your genius text in each slide when people are not able to read a single thing? Goodbye to all your creative text, useful statistics, meaningful remarks, etc.

The More Bundle Presentation PowerPoint Template

Rule #6. Do Not Be Afraid to Joke

Even during the most serious TED talks, Will Stephen does not forget to laugh at himself. He knows - humor rules the world . Even in the business world.

If you are getting ready for a serious presentation in front of your client or investor, don’t think that using humor for the presentation will be inappropriate. You do not need to joke around all the time. This instead means staying cheerful and appealing. The audience will appreciate your ease of communication and simplicity of speech.

Although it might be tough to find the right humor vibe, I still recommend you take a risk. The effect is amazing! People get more open to the ideas you want to share during your presentation.

Rule #7. Choose the Right Fonts

In 2012, The New York Times had an experiment called " Are you an optimist or a pessimist? ". The participants had to read a piece from a book and answer " yes " or " no " to several questions. The purpose of the experiment was to determine whether different fonts can influence the reader's confidence in that text.

40K of participated ones were shown the same paragraph typed in different fonts: Comic Sans, Computer Modern, Georgia, Trebuchet, Baskerville, Helvetica.

The results state: text written in Comic Sans and Helvetica are least “trustworthy” among readers, while Baskerville font, on the contrary, gained the most of trust . According to psychologists, it has to do with the more formal outer look of the font.

Timeline Infographics PowerPoint Template

Rule #8. Visualize

People perceive information differently. So, you tell somebody: make a beautiful presentation. In your head, you are drawing a particular picture of how a beautiful presentation should look. But you don’t even think that the other person’s thoughts about a beautiful presentation are far more different from yours.

Thus, it is better to show five images than to explain everything in words. You need more visuals. Graphics, charts and visual metaphors - everything that supports and demonstrates your argument. Speaking of visual metaphors, it’s the way of using images to illustrate your ideas or separate important statements. Such visual metaphors are likely to stay in people’s minds longer.

And don’t stop on traditional visuals because 1998 has gone for 20 years already. Stylish and modern PowerPoint presentation ideas look far different from what we used to see 10 or 15 years ago. Make sure you keep up with the latest trends, including moving graphics, videos, emojis and gif animations.

For example, Inertia Template has an incredible set of layouts with modern-looking infographics and charts. I haven’t seen anything better so far!

Inertia PowerPoint Template

Rule #9. Simplify the Design

Once PowerPoint let us experiment with colors and slide designs, people started to believe that leaving plain white background is dull and unprofessional. It’s like if you change the background color, some magic will make your client accept the order.

Who still believes in this kind of a delusion? Why do we keep embellishing slides with many objects when you can explain your thought in 1 word or picture?

Unnecessarily details, elaborate design, and unreadable fonts only distract the audience from the idea you intend to convey. Using illustrations and a minimum of text is enough to deliver your thoughts to listeners and grab their attention.

Remember that less is not boring . Look at this minimal PowerPoint template, and you’ll make sure!

Philosophy - Minimal PowerPoint Template

Rule #10. Use Personal Examples

One more way to reach your audience is giving examples and reflect the issue of the listeners . It doesn’t necessarily mean providing examples from your own life. Once you know your target audience, whether it’s a speech at a conference or in front of your potential investor, think of how your topics can relate to them directly.

Use examples to help support your solutions to the presented issue. People might not care how your solution can be useful to someone else, but once you show how it might affect them, people will start listening attentively. Psychology is so basic.

Remember those listing facts out loud is not a presentation. If you want to make an impression, convince the audience and urge them to act. You got to work on your presentation structure and add some enthusiasm.

All the above-described rules work. Use and implement them in your presentation.

Get better every day!

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• May 26, 2021

PowerPoint 101: The 5/5/5 Rule

When it comes to presentations, we believe that content should drive design. That is, the way that you structure and organize your presentation should follow the needs of the content, rather than a rigid structure.

But this is a lot of work, and isn’t always easy, particularly if you are still learning the ropes of presentation design and storytelling. That’s where rules come in. If you’re struggling to get started, or are unsure of how best to structure a PowerPoint presentation, rules can offer an easy on-ramp to help you get going. And the 5/5/5 Rule is both one of the simplest and most effective.

What is the 5/5/5 Rule

The 5/5/5 Rule explains what it is right in the name: when creating slides for your presentation, use at most:

5 words on a single line

5 lines of text on a single slide.

5 slides that apply the first two rules in a row

Now, let’s take a closer look at each part of the rule, and see how it helps build a better presentation.

Presentations are multi-dimensional. They rely on a combination of written words, spoken language, and visual storytelling to effectively communicate information. So if you are writing out lengthy, complete sentences in order to make sure that “all the information is there,” you are missing the point (and the value) of PowerPoint.

By applying the “5 words per line” rule, you’re ensuring that your writing stays sharp and clear, and that the audience is focused more on you than on the screen. As we noted in our blog 3 ways to up your PowerPoint game , too much content can actually lead to less information retention, which is very counterproductive.

When we are designing PowerPoints for clients, we have our own general rule we try to follow: one idea per slide .

That’s because people tend to think of a slide as a single unit of content. This tells the brain to keep those ideas together, creating associations between bits of info and helping us to cement them in our minds. And if a seminal piece of neuroscience is true, we can hold “ seven, plus or minus two ” pieces of short-term information in our brains.

By limiting yourself to 5 lines of text, not only are you helping to make your presentation more effective, you’re also helping your audience to internalize more of the information your trying to share.

(No more than) 5 slides that apply the first two rules in a row

If you followed the first two rules to the letter on every slide in your PowerPoint, you could still have way too much content for an effective presentation. So if you catch yourself relying too heavily on the first two 5’s, you should take a step back and look for ways to vary your content.

This could mean trimming back certain slides to reduce the amount of content, adding in more images/infographics, or simply removing some slides altogether.

When to use the 5/5/5 Rule

The purpose of this rule isn’t to blindly apply it to every PowerPoint you make. Rather, it’s to force you to take a step back and carefully consider each slide you’re creating for it’s content as well as keep the audience’s considerations front and center.

It’s also a great way to outline your content. If you’re ever feeling stuck on how to get started with a big presentation, creating content within the 5/5/5 Rule can help you to structure your presentation just enough that you can ignore the rule.

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Create an Effective Slide Deck

A great presentation depends on more than the high-quality information you’re sharing. Here are some essential principles to help you create a memorable slide deck. Choose the right fonts. Use sans serif fonts like Helvetica or Arial for a minimal look and better readability. Stick to two font styles throughout your presentation—one for headings and another […]

A great presentation depends on more than the high-quality information you’re sharing. Here are some essential principles to help you create a memorable slide deck.

Source: This tip is adapted from “How to Make a ‘Good’ Presentation ‘Great’” by Guy Kawasaki

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A simple guide to slideshows

Learn what slideshows are, how they’re used, common features, and how to choose a slideshow maker. Get started creating your own slideshows today with Microsoft PowerPoint.

What is a slideshow?

What are slideshows used for.

Meetings and presentations

Slideshows are most frequently used to create professional presentations for business meetings, conferences, and educational purposes. A  slideshow program  allows people to organize content, include visuals, and enhance the overall impact of their message.

Visual storytelling

Because slideshows sequentially display engaging visuals, text, and other multimedia, they’re a strong way to tell a cohesive and compelling narrative from start to finish.

Content creation

Slideshows give content creators a versatile and efficient way to organize information, increase visual appeal, and communicate effectively across different contexts.

Photo and video sharing

Slideshow makers are popular for creating photo and video presentations, especially for events like weddings, birthdays, and vacations. People can add transitions, music, and captions to fully bring the photo-sharing experience to life.

Training and tutorials

Slideshows help break down complex information into digestible chunks with the support of visuals and text, making them ideal for instructional materials, tutorials, and training modules.

Collaborative projects

In collaborative settings, teams use slideshow makers to create joint presentations or reports. The best slideshow makers enable multiple contributors to add their content simultaneously, which helps ensure a cohesive and unified presentation.

What are the features of a slideshow creator?

Slideshow creators vary in what they offer but ideally include:

A library of templates, themes, and images.

If you’re not a designer, this feature is huge. Simply browse the options available in your slideshow maker library to create a polished, professionally designed presentation in a flash. Be sure to confirm that access to the library is free and the images are approved for unrestricted usage.

Audio and video compatibility.

Keeping your audience engaged is key to any successful slideshow presentation. To mix things up, being able to add a multimedia element—like a song or a video clip—will help people stay focused and interested.

Presentation tools.

Handy presenter tools go a long way toward making your slideshow experience seamless. For example, straightforward slide navigation, slideshow keyboard shortcuts, pen and highlighter markup, and adjustable resolution settings.

AI assistance.

With AI revolutionizing content creation, using a slideshow maker that has AI capabilities will enhance efficiency and innovation. Depending on the slideshow app you have, creating an entire slideshow could be as easy as a quick prompt, like “Make a presentation about the benefits of sustainable fashion that has 15 slides.” 

Animations.

Like audio and video, animations give your audience a bit of sensory surprise that can capture their attention. 

Slide transitions.

Add some pizzazz to how you change slides with visual effects like fading, wiping, and zooming. 

Screen recording.

Being able to record your screen in a slideshow maker is helpful when giving an instructional talk, software demonstration, and other types of presentations that require visual aids.

A place to put speaker notes.

Having somewhere to jot a few notes down will help remind you of everything you want to cover as you present.

Different viewing options.

Looking at different views—for example, a presenter view, an audience view, and a high-level view of slide order—is useful when organizing your slideshow’s structure and understanding and preparing for what you’ll see versus what your audience will see.

How do I choose the right slideshow maker?

When choosing a slideshow maker, keep the following questions in mind to make sure you get the most for your money:

Is it scalable with your business?

As your organization grows and changes, it’s important to have flexible technology that adapts to new needs. Having certain features—such as cloud-based collaboration, compatibility with other work apps, and a mobile app—will help ensure that no matter how your business changes, the slideshow maker is up to the task. This also applies to pricing plans. Consider choosing a slideshow app that has a subscription plan (so the software is always up to date), volume-based pricing, or enterprise-level pricing.

Does it have a variety of visual elements?

It’s pretty much a given that a slideshow maker will allow you to add images, but think outside the JPEG box—what other visual elements are available to you? Features like preset themes, free templates, SmartArt, a built-in clip art library, shape tools, background styles, 3D models, and charts and graphs provide diverse ways to switch up how a slideshow looks without relying solely on adding your own images.

Is it easy to use?

You could have the most feature-rich slideshow maker on the market, but if it isn’t easy to use, you probably won’t use it. Or you will, but you’ll be frustrated, waste valuable time, and have difficulty convincing people you work with to use it. As you research slideshow makers, look for videos that show the apps’ interfaces in action to help you decide if they’re intuitive and will have a shorter learning curve.

Does it have collaboration and sharing options?

Because making a slideshow is often a collaborative effort, it’s worthwhile to find a slideshow creator that was designed with this in mind. Pick one that offers editing controls and commenting, as well as the ability to work on a slideshow at the same time as someone else. Having a cloud-based slideshow maker will be key here. You’ll not only save yourself time but also keep things simple by not having multiple versions of the same slideshow.

Explore more about slideshows and slideshow makers

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Frequently asked questions

How do i make a good slideshow.

Making a good slideshow in PowerPoint is easy:

Plan what you’d like to include in your slideshow.

Launch your slideshow creator.

Choose the theme you’d like.

Import media.

Add text, music, and transitions.

Record, save, and share your slideshow.

Learn more about how to make a slideshow .

How do I add music to a slideshow?

To add music to a slideshow, first make sure that you’re using a slideshow maker with music compatibility. In PowerPoint, follow these steps:

Open your PowerPoint presentation and select the slide where you want to add music.

Click on the Insert tab in the ribbon menu.

Click on the Audio button and select Audio on My PC.

Browse to the folder on your computer where the audio file is located and select it.

Click on the Insert button.

How do I record a slideshow?

The steps for recording a slideshow in PowerPoint will vary depending on the version that you own. Get help with slideshow recording based on your version. 

What types of files can I add to a slideshow?

File compatibility in PowerPoint includes the use of JPEGs, PNGs, TIFFs, GIFs, PDFs, MP3s, WAVs, MIDIs, MPEG-4 Videos, and Windows Media Videos.  

How do I share my slideshow?

To share your PowerPoint slideshow, follow these steps:

Open your presentation and click Share at the top right of your screen.

If your presentation isn't already stored on OneDrive, select where to save your presentation to the cloud.

Choose a permission level, like Anyone with a link , or maybe just people in your company. You can also control if people can edit or just view the doc. 

Select Apply.

Enter names and a message.

Select Send.

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