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Data Analysis in Research: Types & Methods

What is data analysis in research?

Definition of research in data analysis: According to LeCompte and Schensul, research data analysis is a process used by researchers to reduce data to a story and interpret it to derive insights. The data analysis process helps reduce a large chunk of data into smaller fragments, which makes sense. 

Three essential things occur during the data analysis process — the first is data organization . Summarization and categorization together contribute to becoming the second known method used for data reduction. It helps find patterns and themes in the data for easy identification and linking. The third and last way is data analysis – researchers do it in both top-down and bottom-up fashion.

On the other hand, Marshall and Rossman describe data analysis as a messy, ambiguous, and time-consuming but creative and fascinating process through which a mass of collected data is brought to order, structure and meaning.

We can say that “the data analysis and data interpretation is a process representing the application of deductive and inductive logic to the research and data analysis.”

Why analyze data in research?

Researchers rely heavily on data as they have a story to tell or research problems to solve. It starts with a question, and data is nothing but an answer to that question. But, what if there is no question to ask? Well! It is possible to explore data even without a problem – we call it ‘Data Mining’, which often reveals some interesting patterns within the data that are worth exploring.

Irrelevant to the type of data researchers explore, their mission and audiences’ vision guide them to find the patterns to shape the story they want to tell. One of the essential things expected from researchers while analyzing data is to stay open and remain unbiased toward unexpected patterns, expressions, and results. Remember, sometimes, data analysis tells the most unforeseen yet exciting stories that were not expected when initiating data analysis. Therefore, rely on the data you have at hand and enjoy the journey of exploratory research. 

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Types of data in research

Every kind of data has a rare quality of describing things after assigning a specific value to it. For analysis, you need to organize these values, processed and presented in a given context, to make it useful. Data can be in different forms; here are the primary data types.

• Qualitative data: When the data presented has words and descriptions, then we call it qualitative data . Although you can observe this data, it is subjective and harder to analyze data in research, especially for comparison. Example: Quality data represents everything describing taste, experience, texture, or an opinion that is considered quality data. This type of data is usually collected through focus groups, personal qualitative interviews , qualitative observation or using open-ended questions in surveys.
• Quantitative data: Any data expressed in numbers of numerical figures are called quantitative data . This type of data can be distinguished into categories, grouped, measured, calculated, or ranked. Example: questions such as age, rank, cost, length, weight, scores, etc. everything comes under this type of data. You can present such data in graphical format, charts, or apply statistical analysis methods to this data. The (Outcomes Measurement Systems) OMS questionnaires in surveys are a significant source of collecting numeric data.
• Categorical data : It is data presented in groups. However, an item included in the categorical data cannot belong to more than one group. Example: A person responding to a survey by telling his living style, marital status, smoking habit, or drinking habit comes under the categorical data. A chi-square test is a standard method used to analyze this data.

Learn More : Examples of Qualitative Data in Education

Data analysis in qualitative research

Data analysis and qualitative data research work a little differently from the numerical data as the quality data is made up of words, descriptions, images, objects, and sometimes symbols. Getting insight from such complicated information is a complicated process. Hence it is typically used for exploratory research and data analysis .

Finding patterns in the qualitative data

Although there are several ways to find patterns in the textual information, a word-based method is the most relied and widely used global technique for research and data analysis. Notably, the data analysis process in qualitative research is manual. Here the researchers usually read the available data and find repetitive or commonly used words. 

For example, while studying data collected from African countries to understand the most pressing issues people face, researchers might find  “food”  and  “hunger” are the most commonly used words and will highlight them for further analysis.

The keyword context is another widely used word-based technique. In this method, the researcher tries to understand the concept by analyzing the context in which the participants use a particular keyword.  

For example , researchers conducting research and data analysis for studying the concept of ‘diabetes’ amongst respondents might analyze the context of when and how the respondent has used or referred to the word ‘diabetes.’

The scrutiny-based technique is also one of the highly recommended  text analysis  methods used to identify a quality data pattern. Compare and contrast is the widely used method under this technique to differentiate how a specific text is similar or different from each other. 

For example: To find out the “importance of resident doctor in a company,” the collected data is divided into people who think it is necessary to hire a resident doctor and those who think it is unnecessary. Compare and contrast is the best method that can be used to analyze the polls having single-answer questions types .

Metaphors can be used to reduce the data pile and find patterns in it so that it becomes easier to connect data with theory.

Variable Partitioning is another technique used to split variables so that researchers can find more coherent descriptions and explanations from the enormous data.

Methods used for data analysis in qualitative research

There are several techniques to analyze the data in qualitative research, but here are some commonly used methods,

• Content Analysis:  It is widely accepted and the most frequently employed technique for data analysis in research methodology. It can be used to analyze the documented information from text, images, and sometimes from the physical items. It depends on the research questions to predict when and where to use this method.
• Narrative Analysis: This method is used to analyze content gathered from various sources such as personal interviews, field observation, and  surveys . The majority of times, stories, or opinions shared by people are focused on finding answers to the research questions.
• Discourse Analysis:  Similar to narrative analysis, discourse analysis is used to analyze the interactions with people. Nevertheless, this particular method considers the social context under which or within which the communication between the researcher and respondent takes place. In addition to that, discourse analysis also focuses on the lifestyle and day-to-day environment while deriving any conclusion.
• Grounded Theory:  When you want to explain why a particular phenomenon happened, then using grounded theory for analyzing quality data is the best resort. Grounded theory is applied to study data about the host of similar cases occurring in different settings. When researchers are using this method, they might alter explanations or produce new ones until they arrive at some conclusion.

Choosing the right software can be tough. Whether you’re a researcher, business leader, or marketer, check out the top 10  qualitative data analysis software  for analyzing qualitative data.

Data analysis in quantitative research

Preparing data for analysis.

The first stage in research and data analysis is to make it for the analysis so that the nominal data can be converted into something meaningful. Data preparation consists of the below phases.

Phase I: Data Validation

Data validation is done to understand if the collected data sample is per the pre-set standards, or it is a biased data sample again divided into four different stages

• Fraud: To ensure an actual human being records each response to the survey or the questionnaire
• Screening: To make sure each participant or respondent is selected or chosen in compliance with the research criteria
• Procedure: To ensure ethical standards were maintained while collecting the data sample
• Completeness: To ensure that the respondent has answered all the questions in an online survey. Else, the interviewer had asked all the questions devised in the questionnaire.

Phase II: Data Editing

More often, an extensive research data sample comes loaded with errors. Respondents sometimes fill in some fields incorrectly or sometimes skip them accidentally. Data editing is a process wherein the researchers have to confirm that the provided data is free of such errors. They need to conduct necessary checks and outlier checks to edit the raw edit and make it ready for analysis.

Phase III: Data Coding

Out of all three, this is the most critical phase of data preparation associated with grouping and assigning values to the survey responses . If a survey is completed with a 1000 sample size, the researcher will create an age bracket to distinguish the respondents based on their age. Thus, it becomes easier to analyze small data buckets rather than deal with the massive data pile.

LEARN ABOUT: Steps in Qualitative Research

Methods used for data analysis in quantitative research

After the data is prepared for analysis, researchers are open to using different research and data analysis methods to derive meaningful insights. For sure, statistical analysis plans are the most favored to analyze numerical data. In statistical analysis, distinguishing between categorical data and numerical data is essential, as categorical data involves distinct categories or labels, while numerical data consists of measurable quantities. The method is again classified into two groups. First, ‘Descriptive Statistics’ used to describe data. Second, ‘Inferential statistics’ that helps in comparing the data .

Descriptive statistics

This method is used to describe the basic features of versatile types of data in research. It presents the data in such a meaningful way that pattern in the data starts making sense. Nevertheless, the descriptive analysis does not go beyond making conclusions. The conclusions are again based on the hypothesis researchers have formulated so far. Here are a few major types of descriptive analysis methods.

Measures of Frequency

• Count, Percent, Frequency
• It is used to denote home often a particular event occurs.
• Researchers use it when they want to showcase how often a response is given.

Measures of Central Tendency

• Mean, Median, Mode
• The method is widely used to demonstrate distribution by various points.
• Researchers use this method when they want to showcase the most commonly or averagely indicated response.

Measures of Dispersion or Variation

• Range, Variance, Standard deviation
• Here the field equals high/low points.
• Variance standard deviation = difference between the observed score and mean
• It is used to identify the spread of scores by stating intervals.
• Researchers use this method to showcase data spread out. It helps them identify the depth until which the data is spread out that it directly affects the mean.

Measures of Position

• Percentile ranks, Quartile ranks
• It relies on standardized scores helping researchers to identify the relationship between different scores.
• It is often used when researchers want to compare scores with the average count.

For quantitative research use of descriptive analysis often give absolute numbers, but the in-depth analysis is never sufficient to demonstrate the rationale behind those numbers. Nevertheless, it is necessary to think of the best method for research and data analysis suiting your survey questionnaire and what story researchers want to tell. For example, the mean is the best way to demonstrate the students’ average scores in schools. It is better to rely on the descriptive statistics when the researchers intend to keep the research or outcome limited to the provided  sample  without generalizing it. For example, when you want to compare average voting done in two different cities, differential statistics are enough.

Descriptive analysis is also called a ‘univariate analysis’ since it is commonly used to analyze a single variable.

Inferential statistics

Inferential statistics are used to make predictions about a larger population after research and data analysis of the representing population’s collected sample. For example, you can ask some odd 100 audiences at a movie theater if they like the movie they are watching. Researchers then use inferential statistics on the collected  sample  to reason that about 80-90% of people like the movie. 

Here are two significant areas of inferential statistics.

• Estimating parameters: It takes statistics from the sample research data and demonstrates something about the population parameter.
• Hypothesis test: I t’s about sampling research data to answer the survey research questions. For example, researchers might be interested to understand if the new shade of lipstick recently launched is good or not, or if the multivitamin capsules help children to perform better at games.

These are sophisticated analysis methods used to showcase the relationship between different variables instead of describing a single variable. It is often used when researchers want something beyond absolute numbers to understand the relationship between variables.

Here are some of the commonly used methods for data analysis in research.

• Correlation: When researchers are not conducting experimental research or quasi-experimental research wherein the researchers are interested to understand the relationship between two or more variables, they opt for correlational research methods.
• Cross-tabulation: Also called contingency tables,  cross-tabulation  is used to analyze the relationship between multiple variables.  Suppose provided data has age and gender categories presented in rows and columns. A two-dimensional cross-tabulation helps for seamless data analysis and research by showing the number of males and females in each age category.
• Regression analysis: For understanding the strong relationship between two variables, researchers do not look beyond the primary and commonly used regression analysis method, which is also a type of predictive analysis used. In this method, you have an essential factor called the dependent variable. You also have multiple independent variables in regression analysis. You undertake efforts to find out the impact of independent variables on the dependent variable. The values of both independent and dependent variables are assumed as being ascertained in an error-free random manner.
• Frequency tables: The statistical procedure is used for testing the degree to which two or more vary or differ in an experiment. A considerable degree of variation means research findings were significant. In many contexts, ANOVA testing and variance analysis are similar.
• Analysis of variance: The statistical procedure is used for testing the degree to which two or more vary or differ in an experiment. A considerable degree of variation means research findings were significant. In many contexts, ANOVA testing and variance analysis are similar.

Considerations in research data analysis

• Researchers must have the necessary research skills to analyze and manipulation the data , Getting trained to demonstrate a high standard of research practice. Ideally, researchers must possess more than a basic understanding of the rationale of selecting one statistical method over the other to obtain better data insights.
• Usually, research and data analytics projects differ by scientific discipline; therefore, getting statistical advice at the beginning of analysis helps design a survey questionnaire, select data collection methods , and choose samples.

LEARN ABOUT: Best Data Collection Tools

• The primary aim of data research and analysis is to derive ultimate insights that are unbiased. Any mistake in or keeping a biased mind to collect data, selecting an analysis method, or choosing  audience  sample il to draw a biased inference.
• Irrelevant to the sophistication used in research data and analysis is enough to rectify the poorly defined objective outcome measurements. It does not matter if the design is at fault or intentions are not clear, but lack of clarity might mislead readers, so avoid the practice.
• The motive behind data analysis in research is to present accurate and reliable data. As far as possible, avoid statistical errors, and find a way to deal with everyday challenges like outliers, missing data, data altering, data mining , or developing graphical representation.

LEARN MORE: Descriptive Research vs Correlational Research The sheer amount of data generated daily is frightening. Especially when data analysis has taken center stage. in 2018. In last year, the total data supply amounted to 2.8 trillion gigabytes. Hence, it is clear that the enterprises willing to survive in the hypercompetitive world must possess an excellent capability to analyze complex research data, derive actionable insights, and adapt to the new market needs.

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Effective Use of Tables and Figures in Research Papers

Research papers are often based on copious amounts of data that can be summarized and easily read through tables and graphs. When writing a research paper , it is important for data to be presented to the reader in a visually appealing way. The data in figures and tables, however, should not be a repetition of the data found in the text. There are many ways of presenting data in tables and figures, governed by a few simple rules. An APA research paper and MLA research paper both require tables and figures, but the rules around them are different. When writing a research paper, the importance of tables and figures cannot be underestimated. How do you know if you need a table or figure? The rule of thumb is that if you cannot present your data in one or two sentences, then you need a table .

Using Tables

Tables are easily created using programs such as Excel. Tables and figures in scientific papers are wonderful ways of presenting data. Effective data presentation in research papers requires understanding your reader and the elements that comprise a table. Tables have several elements, including the legend, column titles, and body. As with academic writing, it is also just as important to structure tables so that readers can easily understand them. Tables that are disorganized or otherwise confusing will make the reader lose interest in your work.

• Title: Tables should have a clear, descriptive title, which functions as the “topic sentence” of the table. The titles can be lengthy or short, depending on the discipline.
• Column Titles: The goal of these title headings is to simplify the table. The reader’s attention moves from the title to the column title sequentially. A good set of column titles will allow the reader to quickly grasp what the table is about.
• Table Body: This is the main area of the table where numerical or textual data is located. Construct your table so that elements read from up to down, and not across.

Related: Done organizing your research data effectively in tables? Check out this post on tips for citing tables in your manuscript now!

The placement of figures and tables should be at the center of the page. It should be properly referenced and ordered in the number that it appears in the text. In addition, tables should be set apart from the text. Text wrapping should not be used. Sometimes, tables and figures are presented after the references in selected journals.

Using Figures

Figures can take many forms, such as bar graphs, frequency histograms, scatterplots, drawings, maps, etc. When using figures in a research paper, always think of your reader. What is the easiest figure for your reader to understand? How can you present the data in the simplest and most effective way? For instance, a photograph may be the best choice if you want your reader to understand spatial relationships.

• Figure Captions: Figures should be numbered and have descriptive titles or captions. The captions should be succinct enough to understand at the first glance. Captions are placed under the figure and are left justified.
• Image: Choose an image that is simple and easily understandable. Consider the size, resolution, and the image’s overall visual attractiveness.
• Additional Information: Illustrations in manuscripts are numbered separately from tables. Include any information that the reader needs to understand your figure, such as legends.

Common Errors in Research Papers

Effective data presentation in research papers requires understanding the common errors that make data presentation ineffective. These common mistakes include using the wrong type of figure for the data. For instance, using a scatterplot instead of a bar graph for showing levels of hydration is a mistake. Another common mistake is that some authors tend to italicize the table number. Remember, only the table title should be italicized .  Another common mistake is failing to attribute the table. If the table/figure is from another source, simply put “ Note. Adapted from…” underneath the table. This should help avoid any issues with plagiarism.

Using tables and figures in research papers is essential for the paper’s readability. The reader is given a chance to understand data through visual content. When writing a research paper, these elements should be considered as part of good research writing. APA research papers, MLA research papers, and other manuscripts require visual content if the data is too complex or voluminous. The importance of tables and graphs is underscored by the main purpose of writing, and that is to be understood.

Frequently Asked Questions

"Consider the following points when creating figures for research papers: Determine purpose: Clarify the message or information to be conveyed. Choose figure type: Select the appropriate type for data representation. Prepare and organize data: Collect and arrange accurate and relevant data. Select software: Use suitable software for figure creation and editing. Design figure: Focus on clarity, labeling, and visual elements. Create the figure: Plot data or generate the figure using the chosen software. Label and annotate: Clearly identify and explain all elements in the figure. Review and revise: Verify accuracy, coherence, and alignment with the paper. Format and export: Adjust format to meet publication guidelines and export as suitable file."

"To create tables for a research paper, follow these steps: 1) Determine the purpose and information to be conveyed. 2) Plan the layout, including rows, columns, and headings. 3) Use spreadsheet software like Excel to design and format the table. 4) Input accurate data into cells, aligning it logically. 5) Include column and row headers for context. 6) Format the table for readability using consistent styles. 7) Add a descriptive title and caption to summarize and provide context. 8) Number and reference the table in the paper. 9) Review and revise for accuracy and clarity before finalizing."

"Including figures in a research paper enhances clarity and visual appeal. Follow these steps: Determine the need for figures based on data trends or to explain complex processes. Choose the right type of figure, such as graphs, charts, or images, to convey your message effectively. Create or obtain the figure, properly citing the source if needed. Number and caption each figure, providing concise and informative descriptions. Place figures logically in the paper and reference them in the text. Format and label figures clearly for better understanding. Provide detailed figure captions to aid comprehension. Cite the source for non-original figures or images. Review and revise figures for accuracy and consistency."

"Research papers use various types of tables to present data: Descriptive tables: Summarize main data characteristics, often presenting demographic information. Frequency tables: Display distribution of categorical variables, showing counts or percentages in different categories. Cross-tabulation tables: Explore relationships between categorical variables by presenting joint frequencies or percentages. Summary statistics tables: Present key statistics (mean, standard deviation, etc.) for numerical variables. Comparative tables: Compare different groups or conditions, displaying key statistics side by side. Correlation or regression tables: Display results of statistical analyses, such as coefficients and p-values. Longitudinal or time-series tables: Show data collected over multiple time points with columns for periods and rows for variables/subjects. Data matrix tables: Present raw data or matrices, common in experimental psychology or biology. Label tables clearly, include titles, and use footnotes or captions for explanations."

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Presenting data in tables and charts *

Rodrigo pereira duquia, joão luiz bastos, renan rangel bonamigo, david alejandro gonzález-chica, jeovany martínez-mesa.

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MAILING ADDRESS: Rodrigo Pereira Duquia, R. Independência, 172 - sala 902 90035-070 - Independência - RS, Brazil. E-mail: [email protected]

Received 2013 Dec 2; Accepted 2014 Feb 2.

This is an Open Access article distributed under the terms of the Creative Commons Attribution Non-Commercial License which permits unrestricted non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.

The present paper aims to provide basic guidelines to present epidemiological data using tables and graphs in Dermatology. Although simple, the preparation of tables and graphs should follow basic recommendations, which make it much easier to understand the data under analysis and to promote accurate communication in science. Additionally, this paper deals with other basic concepts in epidemiology, such as variable, observation, and data, which are useful both in the exchange of information between researchers and in the planning and conception of a research project.

Keywords: Epidemiology; Epidemiology, descriptive; Tables

INTRODUCTION

Among the essential stages of epidemiological research, one of the most important is the identification of data with which the researcher is working, as well as a clear and synthetic description of these data using graphs and tables. The identification of the type of data has an impact on the different stages of the research process, encompassing the research planning and the production/publication of its results. For example, the use of a certain type of data impacts the amount of time it will take to collect the desired information (throughout the field work) and the selection of the most appropriate statistical tests for data analysis.

On the other hand, the preparation of tables and graphs is a crucial tool in the analysis and production/publication of results, given that it organizes the collected information in a clear and summarized fashion. The correct preparation of tables allows researchers to present information about tens or hundreds of individuals efficiently and with significant visual appeal, making the results more easily understandable and thus more attractive to the users of the produced information. Therefore, it is very important for the authors of scientific articles to master the preparation of tables and graphs, which requires previous knowledge of data characteristics and the ability of identifying which type of table or graph is the most appropriate for the situation of interest.

BASIC CONCEPTS

Before evaluating the different types of data that permeate an epidemiological study, it is worth discussing about some key concepts (herein named data, variables and observations):

Data - during field work, researchers collect information by means of questions, systematic observations, and imaging or laboratory tests. All this gathered information represents the data of the research. For example, it is possible to determine the color of an individual's skin according to Fitzpatrick classification or quantify the number of times a person uses sunscreen during summer. 1 , 2 All the information collected during research is generically named "data." A set of individual data makes it possible to perform statistical analysis. If the quality of data is good, i.e., if the way information was gathered was appropriate, the next stages of database preparation, which will set the ground for analysis and presentation of results, will be properly conducted.

Observations - are measurements carried out in one or more individuals, based on one or more variables. For instance, if one is working with the variable "sex" in a sample of 20 individuals and knows the exact amount of men and women in this sample (10 for each group), it can be said that this variable has 20 observations.

Variables - are constituted by data. For instance, an individual may be male or female. In this case, there are 10 observations for each sex, but "sex" is the variable that is referred to as a whole. Another example of variable is "age" in complete years, in which observations are the values 1 year, 2 years, 3 years, and so forth. In other words, variables are characteristics or attributes that can be measured, assuming different values, such as sex, skin type, eye color, age of the individuals under study, laboratory results, or the presence of a given lesion/disease. Variables are specifically divided into two large groups: (a) the group of categorical or qualitative variables, which is subdivided into dichotomous, nominal and ordinal variables; and (b) the group of numerical or quantitative variables, which is subdivided into continuous and discrete variables.

Categorical variables

Dichotomous variables, also known as binary variables: are those that have only two categories, i.e., only two response options. Typical examples of this type of variable are sex (male and female) and presence of skin cancer (yes or no).

Ordinal variables: are those that have three or more categories with an obvious ordering of the categories (whether in an ascending or descending order). For example, Fitzpatrick skin classification into types I, II, III, IV and V. 1

Nominal variables: are those that have three or more categories with no apparent ordering of the categories. Example: blood types A, B, AB, and O, or brown, blue or green eye colors.

Numerical variables

Discrete variables: are observations that can only take certain numerical values. An example of this type of variable is subjects' age, when assessed in complete years of life (1 year, 2 years, 3 years, 4 years, etc.) and the number of times a set of patients visited the dermatologist in a year.

Continuous variables: are those measured on a continuous scale, i.e., which have as many decimal places as the measuring instrument can record. For instance: blood pressure, birth weight, height, or even age, when measured on a continuous scale.

It is important to point out that, depending on the objectives of the study, data may be collected as discrete or continuous variables and be subsequently transformed into categorical variables to suit the purpose of the research and/or make interpretation easier. However, it is important to emphasize that variables measured on a numerical scale (whether discrete or continuous) are richer in information and should be preferred for statistical analyses. Figure 1 shows a diagram that makes it easier to understand, identify and classify the abovementioned variables.

Types of variables

DATA PRESENTATION IN TABLES AND GRAPHS

Firstly, it is worth emphasizing that every table or graph should be self-explanatory, i.e., should be understandable without the need to read the text that refers to it refers.

Presentation of categorical variables

In order to analyze the distribution of a variable, data should be organized according to the occurrence of different results in each category. As for categorical variables, frequency distributions may be presented in a table or a graph, including bar charts and pie or sector charts. The term frequency distribution has a specific meaning, referring to the the way observations of a given variable behave in terms of its absolute, relative or cumulative frequencies.

In order to synthesize information contained in a categorical variable using a table, it is important to count the number of observations in each category of the variable, thus obtaining its absolute frequencies. However, in addition to absolute frequencies, it is worth presenting its percentage values, also known as relative frequencies. For example, table 1 expresses, in absolute and relative terms, the frequency of acne scars in 18-year-old youngsters from a population-based study conducted in the city of Pelotas, Southern Brazil, in 2010. 3

Absolute and relative frequencies of acne scar in 18- year-old adolescents (n = 2.414). Pelotas, Brazil, 2010

The same information from table 1 may be presented as a bar or a pie chart, which can be prepared considering the absolute or relative frequency of the categories. Figures 2 and 3 illustrate the same information shown in table 1 , but present it as a bar chart and a pie chart, respectively. It can be observed that, regardless of the form of presentation, the total number of observations must be mentioned, whether in the title or as part of the table or figure. Additionally, appropriate legends should always be included, allowing for the proper identification of each of the categories of the variable and including the type of information provided (absolute and/or relative frequency).

Absolute frequencies of acne scar in 18-year-old adolescents (n = 2.414). Pelotas, Brazil, 2010

Relative frequencies of acne scar in 18-year-old adolescents (n = 2.414). Pelotas, Brazil, 2010

Presentation of numerical variables

Frequency distributions of numerical variables can be displayed in a table, a histogram chart, or a frequency polygon chart. With regard to discrete variables, it is possible to present the number of observations according to the different values found in the study, as illustrated in table 2 . This type of table may provide a wide range of information on the collected data.

Educational level of 18-year-old adolescents (n = 2,199). Pelotas, Brazil, 2010

Table 2 shows the distribution of educational levels among 18-year-old youngsters from Pelotas, Southern Brazil, with absolute, relative, and cumulative relative frequencies. In this case, absolute and relative frequencies correspond to the absolute number and the percentage of individuals according to their distribution for this variable, respectively, based on complete years of education. It should be noticed that there are 450 adolescents with 8 years of education, which corresponds to 20.5% of the subjects. Tables may also present the cumulative relative frequency of the variable. In this case, it was found that 50.6% of study subjects have up to 8 years of education. It is important to point that, although the same data were used, each form of presentation (absolute, relative or cumulative frequency) provides different information and may be used to understand frequency distribution from different perspectives.

When one wants to evaluate the frequency distribution of continuous variables using tables or graphs, it is necessary to transform the variable into categories, preferably creating categories with the same size (or the same amplitude). However, in addition to this general recommendation, other basic guidelines should be followed, such as: (1) subtracting the highest from the lowest value for the variable of interest; (2) dividing the result of this subtraction by the number of categories to be created (usually from three to ten); and (3) defining category intervals based on this last result.

For example, in order to categorize height (in meters) of a set of individuals, the first step is to identify the tallest and the shortest individual of the sample. Let us assume that the tallest individual is 1.85m tall and the shortest, 1.55m tall, with a difference of 0.3m between these values. The next step is to divide this difference by the number of categories to be created, e.g., five. Thus, 0.3m divided by five equals 0.06m, which means that categories will have exactly this range and will be numerically represented by the following range of values: 1st category - 1.55m to 1.60m; 2nd category - 1.61m to 1.66m; 3rd category - 1.67m to 1.72m; 4th category - 1.73m to 1.78m; 5th category - 1.79m to 1.85m.

Table 3 illustrates weight values at 18 years of age in kg (continuous numerical variable) obtained in a study with youngsters from Pelotas, Southern Brazil. 4 , 5 Figure 4 shows a histogram with the variable weight categorized into 20-kg intervals. Therefore, it is possible to observe that data from continuous numerical variables may be presented in tables or graphs.

Weight distribution among 18-year-old young male sex (n = 2.194). Pelotas, Brazil, 2010

Weight distribution at 18 years of age among youngsters from the city of Pelotas. Pelotas (n = 2.194), Brazil, 2010

Assessing the relationship between two variables

The forms of data presentation that have been described up to this point illustrated the distribution of a given variable, whether categorical or numerical. In addition, it is possible to present the relationship between two variables of interest, either categorical or numerical.

The relationship between categorical variables may be investigated using a contingency table, which has the purpose of analyzing the association between two or more variables. The lines of this type of table usually display the exposure variable (independent variable), and the columns, the outcome variable (dependent variable). For example, in order to study the effect of sun exposure (exposure variable) on the development of skin cancer (outcome variable), it is possible to place the variable sun exposure on the lines and the variable skin cancer on the columns of a contingency table. Tables may be easier to understand by including total values in lines and columns. These values should agree with the sum of the lines and/or columns, as appropriate, whereas relative values should be in accordance with the exposure variable, i.e., the sum of the values mentioned in the lines should total 100%.

It is such a display of percentage values that will make it possible for risk or exposure groups to be compared with each other, in order to investigate whether individuals exposed to a given risk factor show higher frequency of the disease of interest. Thus, table 4 shows that 75.0%, 9.0%, and 0.3% of individuals in the study sample who had been working exposed to the sun for 20 years or more, for less than 20 years, and had never been working exposed to the sun, respectively, developed non-melanoma skin cancer. Another way of interpreting this table is observing that 25.0%, 91%,.0%, and 99.7% of individuals who had been working exposed to the sun for 20 years of more, for less than 20 years, and had never been working exposed to the sun did not develop non-melanoma skin cancer. This form of presentation is one of the most used in the literature and makes the table easier to read.

Sun exposure during work and non-melanoma skin cancer (hypothetical data).

The relationship between two numerical variables or between one numerical variable and one categorical variable may be assessed using a scatter diagram, also known as dispersion diagram. In this diagram, each pair of values is represented by a symbol or a dot, whose horizontal and vertical positions are determined by the value of the first and second variables, respectively. By convention, vertical and horizontal axes should correspond to outcome and exposure variables, respectively. Figure 5 shows the relationship between weight and height among 18-year-old youngsters from Pelotas, Southern Brazil, in 2010. 3 , 4 The diagram presented in figure 5 should be interpreted as follows: the increase in subjects' height is accompanied by an increase in their weight.

Point diagram for the relationship between weight (kg) and height (cm) among 18-year-old youngsters from the city of Pelotas (n = 2.194). Pelotas, Brazil, 2010.

BASIC RULES FOR THE PREPARATION OF TABLES AND GRAPHS

Ideally, every table should:

Be self-explanatory;

Present values with the same number of decimal places in all its cells (standardization);

Include a title informing what is being described and where, as well as the number of observations (N) and when data were collected;

Have a structure formed by three horizontal lines, defining table heading and the end of the table at its lower border;

Not have vertical lines at its lateral borders;

Provide additional information in table footer, when needed;

Be inserted into a document only after being mentioned in the text; and

Be numbered by Arabic numerals.

Similarly to tables, graphs should:

Include, below the figure, a title providing all relevant information;

Be referred to as figures in the text;

Identify figure axes by the variables under analysis;

Quote the source which provided the data, if required;

Demonstrate the scale being used; and

Be self-explanatory.

The graph's vertical axis should always start with zero. A usual type of distortion is starting this axis with values higher than zero. Whenever it happens, differences between variables are overestimated, as can been seen in figure 6 .

Figure showing how graphs in which the Y-axis does not start with zero tend to overestimate the differences under analysis. On the left there is a graph whose Y axis does not start with zero and on the right a graph reproducing the same data but with the Y axis starting with zero.

Understanding how to classify the different types of variables and how to present them in tables or graphs is an essential stage for epidemiological research in all areas of knowledge, including Dermatology. Mastering this topic collaborates to synthesize research results and prevents the misuse or overuse of tables and figures in scientific papers.

Conflict of Interest: None

Financial Support: None

How to cite this article: Duquia RP, Bastos JL, Bonamigo RR, González-Chica DA, Martínez-Mesa J. Presenting data in tables and charts. An Bras Dermatol. 2014;89(2):280-5.

Work performed at the Dermatology service, Universidade Federal de Ciências da Saúde de Porto Alegre (UFCSPA), Departamento de Saúde Pública e Departamento de Nutrição da UFSC.

• 1. Walker SL, Hawk JLM, Young AR. Acute and chronic effects. In: Freedberg IM, Eisen AZ, Wolff K, Austen KF, Goldsmith LA, Katz SI, editors. Fitzpatrick's Dermatology in General Medicine. 8th ed. pp. 1275–1281. [ Google Scholar ]
• 2. Duquia RP, Baptista Menezes AM, Reichert FF, de Almeida HL., Jr. Prevalence and associated factors with sunscreen use in Southern Brazil: A population-based study. J Am Acad Dermatol. 2007;57:73–80. doi: 10.1016/j.jaad.2007.03.012. [ DOI ] [ PubMed ] [ Google Scholar ]
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• 5. Almeida H, Jr., Cecconi J, Duquia RP, Souza PR, Breunig J. Sensitivity and specificity of self-reported acne in 18-year-old adolescent males. Int J Dermatol. 2013;52:946–948. doi: 10.1111/j.1365-4632.2011.05443.x. [ DOI ] [ PubMed ] [ Google Scholar ]
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Quantitative Data Analysis

9 Presenting the Results of Quantitative Analysis

Mikaila Mariel Lemonik Arthur

This chapter provides an overview of how to present the results of quantitative analysis, in particular how to create effective tables for displaying quantitative results and how to write quantitative research papers that effectively communicate the methods used and findings of quantitative analysis.

Writing the Quantitative Paper

Standard quantitative social science papers follow a specific format. They begin with a title page that includes a descriptive title, the author(s)’ name(s), and a 100 to 200 word abstract that summarizes the paper. Next is an introduction that makes clear the paper’s research question, details why this question is important, and previews what the paper will do. After that comes a literature review, which ends with a summary of the research question(s) and/or hypotheses. A methods section, which explains the source of data, sample, and variables and quantitative techniques used, follows. Many analysts will include a short discussion of their descriptive statistics in the methods section. A findings section details the findings of the analysis, supported by a variety of tables, and in some cases graphs, all of which are explained in the text. Some quantitative papers, especially those using more complex techniques, will include equations. Many papers follow the findings section with a discussion section, which provides an interpretation of the results in light of both the prior literature and theory presented in the literature review and the research questions/hypotheses. A conclusion ends the body of the paper. This conclusion should summarize the findings, answering the research questions and stating whether any hypotheses were supported, partially supported, or not supported. Limitations of the research are detailed. Papers typically include suggestions for future research, and where relevant, some papers include policy implications. After the body of the paper comes the works cited; some papers also have an Appendix that includes additional tables and figures that did not fit into the body of the paper or additional methodological details. While this basic format is similar for papers regardless of the type of data they utilize, there are specific concerns relating to quantitative research in terms of the methods and findings that will be discussed here.

In the methods section, researchers clearly describe the methods they used to obtain and analyze the data for their research. When relying on data collected specifically for a given paper, researchers will need to discuss the sample and data collection; in most cases, though, quantitative research relies on pre-existing datasets. In these cases, researchers need to provide information about the dataset, including the source of the data, the time it was collected, the population, and the sample size. Regardless of the source of the data, researchers need to be clear about which variables they are using in their research and any transformations or manipulations of those variables. They also need to explain the specific quantitative techniques that they are using in their analysis; if different techniques are used to test different hypotheses, this should be made clear. In some cases, publications will require that papers be submitted along with any code that was used to produce the analysis (in SPSS terms, the syntax files), which more advanced researchers will usually have on hand. In many cases, basic descriptive statistics are presented in tabular form and explained within the methods section.

The findings sections of quantitative papers are organized around explaining the results as shown in tables and figures. Not all results are depicted in tables and figures—some minor or null findings will simply be referenced—but tables and figures should be produced for all findings to be discussed at any length. If there are too many tables and figures, some can be moved to an appendix after the body of the text and referred to in the text (e.g. “See Table 12 in Appendix A”).

Discussions of the findings should not simply restate the contents of the table. Rather, they should explain and interpret it for readers, and they should do so in light of the hypothesis or hypotheses that are being tested. Conclusions—discussions of whether the hypothesis or hypotheses are supported or not supported—should wait for the conclusion of the paper.

Creating Effective Tables

When creating tables to display the results of quantitative analysis, the most important goals are to create tables that are clear and concise but that also meet standard conventions in the field. This means, first of all, paring down the volume of information produced in the statistical output to just include the information most necessary for interpreting the results, but doing so in keeping with standard table conventions. It also means making tables that are well-formatted and designed, so that readers can understand what the tables are saying without struggling to find information. For example, tables (as well as figures such as graphs) need clear captions; they are typically numbered and referred to by number in the text. Columns and rows should have clear headings. Depending on the content of the table, formatting tools may need to be used to set off header rows/columns and/or total rows/columns; cell-merging tools may be necessary; and shading may be important in tables with many rows or columns.

Here, you will find some instructions for creating tables of results from descriptive, crosstabulation, correlation, and regression analysis that are clear, concise, and meet normal standards for data display in social science. In addition, after the instructions for creating tables, you will find an example of how a paper incorporating each table might describe that table in the text.

Descriptive Statistics

When presenting the results of descriptive statistics, we create one table with columns for each type of descriptive statistic and rows for each variable. Note, of course, that depending on level of measurement only certain descriptive statistics are appropriate for a given variable, so there may be many cells in the table marked with an — to show that this statistic is not calculated for this variable. So, consider the set of descriptive statistics below, for occupational prestige, age, highest degree earned, and whether the respondent was born in this country.

To display these descriptive statistics in a paper, one might create a table like Table 2. Note that for discrete variables, we use the value label in the table, not the value.

If we were then to discuss our descriptive statistics in a quantitative paper, we might write something like this (note that we do not need to repeat every single detail from the table, as readers can peruse the table themselves):

This analysis relies on four variables from the 2021 General Social Survey: occupational prestige score, age, highest degree earned, and whether the respondent was born in the United States. Descriptive statistics for all four variables are shown in Table 2. The median occupational prestige score is 47, with a range from 16 to 80. 50% of respondents had occupational prestige scores scores between 35 and 59. The median age of respondents is 53, with a range from 18 to 89. 50% of respondents are between ages 37 and 66. Both variables have little skew. Highest degree earned ranges from less than high school to a graduate degree; the median respondent has earned an associate’s degree, while the modal response (given by 39.8% of the respondents) is a high school degree. 88.8% of respondents were born in the United States.

Crosstabulation

When presenting the results of a crosstabulation, we simplify the table so that it highlights the most important information—the column percentages—and include the significance and association below the table. Consider the SPSS output below.

Table 4 shows how a table suitable for include in a paper might look if created from the SPSS output in Table 3. Note that we use asterisks to indicate the significance level of the results: * means p < 0.05; ** means p < 0.01; *** means p < 0.001; and no stars mean p > 0.05 (and thus that the result is not significant). Also note than N is the abbreviation for the number of respondents.

If we were going to discuss the results of this crosstabulation in a quantitative research paper, the discussion might look like this:

A crosstabulation of respondent’s class identification and their highest degree earned, with class identification as the independent variable, is significant, with a Spearman correlation of 0.419, as shown in Table 4. Among lower class and working class respondents, more than 50% had earned a high school degree. Less than 20% of poor respondents and less than 40% of working-class respondents had earned more than a high school degree. In contrast, the majority of middle class and upper class respondents had earned at least a bachelor’s degree. In fact, 50% of upper class respondents had earned a graduate degree.

Correlation

When presenting a correlating matrix, one of the most important things to note is that we only present half the table so as not to include duplicated results. Think of the line through the table where empty cells exist to represent the correlation between a variable and itself, and include only the triangle of data either above or below that line of cells. Consider the output in Table 5.

Table 6 shows what the contents of Table 5 might look like when a table is constructed in a fashion suitable for publication.

If we were to discuss the results of this bivariate correlation analysis in a quantitative paper, the discussion might look like this:

Bivariate correlations were run among variables measuring age, occupational prestige, the highest year of school respondents completed, and family income in constant 1986 dollars, as shown in Table 6. Correlations between age and highest year of school completed and between age and family income are not significant. All other correlations are positive and significant at the p<0.001 level. The correlation between age and occupational prestige is weak; the correlations between income and occupational prestige and between income and educational attainment are moderate, and the correlation between education and occupational prestige is strong.

To present the results of a regression, we create one table that includes all of the key information from the multiple tables of SPSS output. This includes the R 2 and significance of the regression, either the B or the beta values (different analysts have different preferences here) for each variable, and the standard error and significance of each variable. Consider the SPSS output in Table 7.

The regression output in shown in Table 7 contains a lot of information. We do not include all of this information when making tables suitable for publication. As can be seen in Table 8, we include the Beta (or the B), the standard error, and the significance asterisk for each variable; the R 2 and significance for the overall regression; the degrees of freedom (which tells readers the sample size or N); and the constant; along with the key to p/significance values.

If we were to discuss the results of this regression in a quantitative paper, the results might look like this:

Table 8 shows the results of a regression in which age, occupational prestige, and highest year of school completed are the independent variables and family income is the dependent variable. The regression results are significant, and all of the independent variables taken together explain 15.6% of the variance in family income. Age is not a significant predictor of income, while occupational prestige and educational attainment are. Educational attainment has a larger effect on family income than does occupational prestige. For every year of additional education attained, family income goes up on average by $3,988.545; for every one-unit increase in occupational prestige score, family income goes up on average by $522.887. [1]

• Choose two discrete variables and three continuous variables from a dataset of your choice. Produce appropriate descriptive statistics on all five of the variables and create a table of the results suitable for inclusion in a paper.
• Using the two discrete variables you have chosen, produce an appropriate crosstabulation, with significance and measure of association. Create a table of the results suitable for inclusion in a paper.
• Using the three continuous variables you have chosen, produce a correlation matrix. Create a table of the results suitable for inclusion in a paper.
• Using the three continuous variables you have chosen, produce a multivariate linear regression. Create a table of the results suitable for inclusion in a paper.
• Write a methods section describing the dataset, analytical methods, and variables you utilized in questions 1, 2, 3, and 4 and explaining the results of your descriptive analysis.
• Write a findings section explaining the results of the analyses you performed in questions 2, 3, and 4.
• Note that the actual numberical increase comes from the B values, which are shown in the SPSS output in Table 7 but not in the reformatted Table 8. ↵

Social Data Analysis Copyright © 2021 by Mikaila Mariel Lemonik Arthur is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Literature Review Basics

• What is a Literature Review?
• Synthesizing Research
• Using Research & Synthesis Tables
• Additional Resources

About the Research and Synthesis Tables

Research Tables and Synthesis Tables are useful tools for organizing and analyzing your research as you assemble your literature review. They represent two different parts of the review process: assembling relevant information and synthesizing it. Use a Research table to compile the main info you need about the items you find in your research -- it's a great thing to have on hand as you take notes on what you read! Then, once you've assembled your research, use the Synthesis table to start charting the similarities/differences and major themes among your collected items.

We've included an Excel file with templates for you to use below; the examples pictured on this page are snapshots from that file.

• Research and Synthesis Table Templates This Excel workbook includes simple templates for creating research tables and synthesis tables. Feel free to download and use!

Using the Research Table

This is an example of a  research table,  in which you provide a basic description of the most important features of the studies, articles, and other items you discover in your research. The table identifies each item according to its author/date of publication, its purpose or thesis, what type of work it is (systematic review, clinical trial, etc.), the level of evidence it represents (which tells you a lot about its impact on the field of study), and its major findings. Your job, when you assemble this information, is to develop a snapshot of what the research shows about the topic of your research question and assess its value (both for the purpose of your work and for general knowledge in the field).

Think of your work on the research table as the foundational step for your analysis of the literature, in which you assemble the information you'll be analyzing and lay the groundwork for thinking about what it means and how it can be used.

Using the Synthesis Table

This is an example of a  synthesis table  or  synthesis matrix , in which you organize and analyze your research by listing each source and indicating whether a given finding or result occurred in a particular study or article ( each row lists an individual source, and each finding has its own column, in which X = yes, blank = no). You can also add or alter the columns to look for shared study populations, sort by level of evidence or source type, etc. The key here is to use the table to provide a simple representation of what the research has found (or not found, as the case may be). Think of a synthesis table as a tool for making comparisons, identifying trends, and locating gaps in the literature.

How do I know which findings to use, or how many to include?  Your research question tells you which findings are of interest in your research, so work from your research question to decide what needs to go in each Finding header, and how many findings are necessary. The number is up to you; again, you can alter this table by adding or deleting columns to match what you're actually looking for in your analysis. You should also, of course, be guided by what's actually present in the material your research turns up!

• << Previous: Synthesizing Research
• Next: Additional Resources >>
• Last Updated: Sep 26, 2023 12:06 PM
• URL: https://usi.libguides.com/literature-review-basics

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How to Use Tables & Graphs in a Research Paper

It might not seem very relevant to the story and outcome of your study, but how you visually present your experimental or statistical results can play an important role during the review and publication process of your article. A presentation that is in line with the overall logical flow of your story helps you guide the reader effectively from your introduction to your conclusion. 

If your results (and the way you organize and present them) don’t follow the story you outlined in the beginning, then you might confuse the reader and they might end up doubting the validity of your research, which can increase the chance of your manuscript being rejected at an early stage. This article illustrates the options you have when organizing and writing your results and will help you make the best choice for presenting your study data in a research paper.

Why does data visualization matter?

Your data and the results of your analysis are the core of your study. Of course, you need to put your findings and what you think your findings mean into words in the text of your article. But you also need to present the same information visually, in the results section of your manuscript, so that the reader can follow and verify that they agree with your observations and conclusions. 

The way you visualize your data can either help the reader to comprehend quickly and identify the patterns you describe and the predictions you make, or it can leave them wondering what you are trying to say or whether your claims are supported by evidence. Different types of data therefore need to be presented in different ways, and whatever way you choose needs to be in line with your story. 

Another thing to keep in mind is that many journals have specific rules or limitations (e.g., how many tables and graphs you are allowed to include, what kind of data needs to go on what kind of graph) and specific instructions on how to generate and format data tables and graphs (e.g., maximum number of subpanels, length and detail level of tables). In the following, we will go into the main points that you need to consider when organizing your data and writing your result section .

Table of Contents:

Types of data , when to use data tables .

• When to Use Data Graphs 

Common Types of Graphs in Research Papers 

Journal guidelines: what to consider before submission.

Depending on the aim of your research and the methods and procedures you use, your data can be quantitative or qualitative. Quantitative data, whether objective (e.g., size measurements) or subjective (e.g., rating one’s own happiness on a scale), is what is usually collected in experimental research. Quantitative data are expressed in numbers and analyzed with the most common statistical methods. Qualitative data, on the other hand, can consist of case studies or historical documents, or it can be collected through surveys and interviews. Qualitative data are expressed in words and needs to be categorized and interpreted to yield meaningful outcomes. 

Quantitative data example: Height differences between two groups of participants Qualitative data example: Subjective feedback on the food quality in the work cafeteria

Depending on what kind of data you have collected and what story you want to tell with it, you have to find the best way of organizing and visualizing your results.

When you want to show the reader in detail how your independent and dependent variables interact, then a table (with data arranged in columns and rows) is your best choice. In a table, readers can look up exact values, compare those values between pairs or groups of related measurements (e.g., growth rates or outcomes of a medical procedure over several years), look at ranges and intervals, and select specific factors to search for patterns. 

Tables are not restrained to a specific type of data or measurement. Since tables really need to be read, they activate the verbal system. This requires focus and some time (depending on how much data you are presenting), but it gives the reader the freedom to explore the data according to their own interest. Depending on your audience, this might be exactly what your readers want. If you explain and discuss all the variables that your table lists in detail in your manuscript text, then you definitely need to give the reader the chance to look at the details for themselves and follow your arguments. If your analysis only consists of simple t-tests to assess differences between two groups, you can report these results in the text (in this case: mean, standard deviation, t-statistic, and p-value), and do not necessarily need to include a table that simply states the same numbers again. If you did extensive analyses but focus on only part of that data (and clearly explain why, so that the reader does not think you forgot to talk about the rest), then a graph that illustrates and emphasizes the specific result or relationship that you consider the main point of your story might be a better choice.

When to Use Data Graphs

Graphs are a visual display of information and show the overall shape of your results rather than the details. If used correctly, a visual representation helps your (or your reader’s) brain to quickly understand large amounts of data and spot patterns, trends, and exceptions or outliers. Graphs also make it easier to illustrate relationships between entire data sets. This is why, when you analyze your results, you usually don’t just look at the numbers and the statistical values of your tests, but also at histograms, box plots, and distribution plots, to quickly get an overview of what is going on in your data.

Line graphs

When you want to illustrate a change over a continuous range or time, a line graph is your best choice. Changes in different groups or samples over the same range or time can be shown by lines of different colors or with different symbols.

Example: Let’s collapse across the different food types and look at the growth of our four fish species over time.

You should use a bar graph when your data is not continuous but divided into categories that are not necessarily connected, such as different samples, methods, or setups. In our example, the different fish types or the different types of food are such non-continuous categories.

Example: Let’s collapse across the food types again and also across time, and only compare the overall weight increase of our four fish types at the end of the feeding period.

Scatter plots

Scatter plots can be used to illustrate the relationship between two variables — but note that both have to be continuous. The following example displays “fish length” as an additional variable–none of the variables in our table above (fish type, fish food, time) are continuous, and they can therefore not be used for this kind of graph. 

As you see, these example graphs all contain less data than the table above, but they lead the reader to exactly the key point of your results or the finding you want to emphasize. If you let your readers search for these observations in a big table full of details that are not necessarily relevant to the claims you want to make, you can create unnecessary confusion. Most journals allow you to provide bigger datasets as supplementary information, and some even require you to upload all your raw data at submission. When you write up your manuscript, however, matching the data presentation to the storyline is more important than throwing everything you have at the reader. 

Don’t forget that every graph needs to have clear x and y axis labels , a title that summarizes what is shown above the figure, and a descriptive legend/caption below. Since your caption needs to stand alone and the reader needs to be able to understand it without looking at the text, you need to explain what you measured/tested and spell out all labels and abbreviations you use in any of your graphs once more in the caption (even if you think the reader “should” remember everything by now, make it easy for them and guide them through your results once more). Have a look at this article if you need help on how to write strong and effective figure legends .

Even if you have thought about the data you have, the story you want to tell, and how to guide the reader most effectively through your results, you need to check whether the journal you plan to submit to has specific guidelines and limitations when it comes to tables and graphs. Some journals allow you to submit any tables and graphs initially (as long as tables are editable (for example in Word format, not an image) and graphs of high enough resolution. 

Some others, however, have very specific instructions even at the submission stage, and almost all journals will ask you to follow their formatting guidelines once your manuscript is accepted. The closer your figures are already to those guidelines, the faster your article can be published. This PLOS One Figure Preparation Checklist is a good example of how extensive these instructions can be – don’t wait until the last minute to realize that you have to completely reorganize your results because your target journal does not accept tables above a certain length or graphs with more than 4 panels per figure. 

Some things you should always pay attention to (and look at already published articles in the same journal if you are unsure or if the author instructions seem confusing) are the following:

• How many tables and graphs are you allowed to include?
• What file formats are you allowed to submit?
• Are there specific rules on resolution/dimension/file size?
• Should your figure files be uploaded separately or placed into the text?
• If figures are uploaded separately, do the files have to be named in a specific way?
• Are there rules on what fonts to use or to avoid and how to label subpanels?
• Are you allowed to use color? If not, make sure your data sets are distinguishable.

If you are dealing with digital image data, then it might also be a good idea to familiarize yourself with the difference between “adjusting” for clarity and visibility and image manipulation, which constitutes scientific misconduct .  And to fully prepare your research paper for publication before submitting it, be sure to receive proofreading services , including journal manuscript editing and research paper editing , from Wordvice’s professional academic editors .

How to Create a Data Analysis Plan: A Detailed Guide

by Barche Blaise | Aug 12, 2020 | Writing

If a good research question equates to a story then, a roadmap will be very vita l for good storytelling. We advise every student/researcher to personally write his/her data analysis plan before seeking any advice. In this blog article, we will explore how to create a data analysis plan: the content and structure.

This data analysis plan serves as a roadmap to how data collected will be organised and analysed. It includes the following aspects:

• Clearly states the research objectives and hypothesis
• Identifies the dataset to be used
• Inclusion and exclusion criteria
• Clearly states the research variables
• States statistical test hypotheses and the software for statistical analysis
• Creating shell tables

1. Stating research question(s), objectives and hypotheses:

All research objectives or goals must be clearly stated. They must be Specific, Measurable, Attainable, Realistic and Time-bound (SMART). Hypotheses are theories obtained from personal experience or previous literature and they lay a foundation for the statistical methods that will be applied to extrapolate results to the entire population.

2. The dataset:

The dataset that will be used for statistical analysis must be described and important aspects of the dataset outlined. These include; owner of the dataset, how to get access to the dataset, how the dataset was checked for quality control and in what program is the dataset stored (Excel, Epi Info, SQL, Microsoft access etc.).

3. The inclusion and exclusion criteria :

They guide the aspects of the dataset that will be used for data analysis. These criteria will also guide the choice of variables included in the main analysis.

4. Variables:

Every variable collected in the study should be clearly stated. They should be presented based on the level of measurement (ordinal/nominal or ratio/interval levels), or the role the variable plays in the study (independent/predictors or dependent/outcome variables). The variable types should also be outlined.  The variable type in conjunction with the research hypothesis forms the basis for selecting the appropriate statistical tests for inferential statistics. A good data analysis plan should summarize the variables as demonstrated in Figure 1 below.

5. Statistical software

There are tons of software packages for data analysis, some common examples are SPSS, Epi Info, SAS, STATA, Microsoft Excel. Include the version number,  year of release and author/manufacturer. Beginners have the tendency to try different software and finally not master any. It is rather good to select one and master it because almost all statistical software have the same performance for basic and the majority of advance analysis needed for a student thesis. This is what we recommend to all our students at CRENC before they begin writing their results section .

6. Selecting the appropriate statistical method to test hypotheses

Depending on the research question, hypothesis and type of variable, several statistical methods can be used to answer the research question appropriately. This aspect of the data analysis plan outlines clearly why each statistical method will be used to test hypotheses. The level of statistical significance (p-value) which is often but not always <0.05 should also be written.  Presented in figures 2a and 2b are decision trees for some common statistical tests based on the variable type and research question

A good analysis plan should clearly describe how missing data will be analysed.

7. Creating shell tables

Data analysis involves three levels of analysis; univariable, bivariable and multivariable analysis with increasing order of complexity. Shell tables should be created in anticipation for the results that will be obtained from these different levels of analysis. Read our blog article on how to present tables and figures for more details. Suppose you carry out a study to investigate the prevalence and associated factors of a certain disease “X” in a population, then the shell tables can be represented as in Tables 1, Table 2 and Table 3 below.

Table 1: Example of a shell table from univariate analysis

Table 2: Example of a shell table from bivariate analysis

Table 3: Example of a shell table from multivariate analysis

aOR = adjusted odds ratio

Now that you have learned how to create a data analysis plan, these are the takeaway points. It should clearly state the:

• Research question, objectives, and hypotheses
• Dataset to be used
• Variable types and their role
• Statistical software and statistical methods
• Shell tables for univariate, bivariate and multivariate analysis

Further readings

Creating a Data Analysis Plan: What to Consider When Choosing Statistics for a Study https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4552232/pdf/cjhp-68-311.pdf

Creating an Analysis Plan: https://www.cdc.gov/globalhealth/healthprotection/fetp/training_modules/9/creating-analysis-plan_pw_final_09242013.pdf

Data Analysis Plan: https://www.statisticssolutions.com/dissertation-consulting-services/data-analysis-plan-2/

Photo created by freepik – www.freepik.com

Dr Barche is a physician and holds a Masters in Public Health. He is a senior fellow at CRENC with interests in Data Science and Data Analysis.

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16 comments.

Thanks. Quite informative.

Educative write-up. Thanks.

Easy to understand. Thanks Dr

Very explicit Dr. Thanks

I will always remember how you help me conceptualize and understand data science in a simple way. I can only hope that someday I’ll be in a position to repay you, my dear friend.

Plan d’analyse

This is interesting, Thanks

Very understandable and informative. Thank you..

love the figures.

Nice, and informative

This is so much educative and good for beginners, I would love to recommend that you create and share a video because some people are able to grasp when there is an instructor. Lots of love

Thank you Doctor very helpful.

Educative and clearly written. Thanks

Well said doctor,thank you.But when do you present in tables ,bars,pie chart etc?

Very informative guide!

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Data & Finance for Work & Life

Data Analysis: Types, Methods & Techniques (a Complete List)

( Updated Version )

While the term sounds intimidating, “data analysis” is nothing more than making sense of information in a table. It consists of filtering, sorting, grouping, and manipulating data tables with basic algebra and statistics.

In fact, you don’t need experience to understand the basics. You have already worked with data extensively in your life, and “analysis” is nothing more than a fancy word for good sense and basic logic.

Over time, people have intuitively categorized the best logical practices for treating data. These categories are what we call today types , methods , and techniques .

This article provides a comprehensive list of types, methods, and techniques, and explains the difference between them.

For a practical intro to data analysis (including types, methods, & techniques), check out our Intro to Data Analysis eBook for free.

Descriptive, Diagnostic, Predictive, & Prescriptive Analysis

If you Google “types of data analysis,” the first few results will explore descriptive , diagnostic , predictive , and prescriptive analysis. Why? Because these names are easy to understand and are used a lot in “the real world.”

Descriptive analysis is an informational method, diagnostic analysis explains “why” a phenomenon occurs, predictive analysis seeks to forecast the result of an action, and prescriptive analysis identifies solutions to a specific problem.

That said, these are only four branches of a larger analytical tree.

Good data analysts know how to position these four types within other analytical methods and tactics, allowing them to leverage strengths and weaknesses in each to uproot the most valuable insights.

Let’s explore the full analytical tree to understand how to appropriately assess and apply these four traditional types.

Tree diagram of Data Analysis Types, Methods, and Techniques

Here’s a picture to visualize the structure and hierarchy of data analysis types, methods, and techniques.

If it’s too small you can view the picture in a new tab . Open it to follow along!

Note: basic descriptive statistics such as mean , median , and mode , as well as standard deviation , are not shown because most people are already familiar with them. In the diagram, they would fall under the “descriptive” analysis type.

Tree Diagram Explained

The highest-level classification of data analysis is quantitative vs qualitative . Quantitative implies numbers while qualitative implies information other than numbers.

Quantitative data analysis then splits into mathematical analysis and artificial intelligence (AI) analysis . Mathematical types then branch into descriptive , diagnostic , predictive , and prescriptive .

Methods falling under mathematical analysis include clustering , classification , forecasting , and optimization . Qualitative data analysis methods include content analysis , narrative analysis , discourse analysis , framework analysis , and/or grounded theory .

Moreover, mathematical techniques include regression , Nïave Bayes , Simple Exponential Smoothing , cohorts , factors , linear discriminants , and more, whereas techniques falling under the AI type include artificial neural networks , decision trees , evolutionary programming , and fuzzy logic . Techniques under qualitative analysis include text analysis , coding , idea pattern analysis , and word frequency .

It’s a lot to remember! Don’t worry, once you understand the relationship and motive behind all these terms, it’ll be like riding a bike.

We’ll move down the list from top to bottom and I encourage you to open the tree diagram above in a new tab so you can follow along .

But first, let’s just address the elephant in the room: what’s the difference between methods and techniques anyway?

Difference between methods and techniques

Though often used interchangeably, methods ands techniques are not the same. By definition, methods are the process by which techniques are applied, and techniques are the practical application of those methods.

For example, consider driving. Methods include staying in your lane, stopping at a red light, and parking in a spot. Techniques include turning the steering wheel, braking, and pushing the gas pedal.

Data sets: observations and fields

It’s important to understand the basic structure of data tables to comprehend the rest of the article. A data set consists of one far-left column containing observations, then a series of columns containing the fields (aka “traits” or “characteristics”) that describe each observations. For example, imagine we want a data table for fruit. It might look like this:

Now let’s turn to types, methods, and techniques. Each heading below consists of a description, relative importance, the nature of data it explores, and the motivation for using it.

Quantitative Analysis

• It accounts for more than 50% of all data analysis and is by far the most widespread and well-known type of data analysis.
• As you have seen, it holds descriptive, diagnostic, predictive, and prescriptive methods, which in turn hold some of the most important techniques available today, such as clustering and forecasting.
• It can be broken down into mathematical and AI analysis.
• Importance : Very high . Quantitative analysis is a must for anyone interesting in becoming or improving as a data analyst.
• Nature of Data: data treated under quantitative analysis is, quite simply, quantitative. It encompasses all numeric data.
• Motive: to extract insights. (Note: we’re at the top of the pyramid, this gets more insightful as we move down.)

Qualitative Analysis

• It accounts for less than 30% of all data analysis and is common in social sciences .
• It can refer to the simple recognition of qualitative elements, which is not analytic in any way, but most often refers to methods that assign numeric values to non-numeric data for analysis.
• Because of this, some argue that it’s ultimately a quantitative type.
• Importance: Medium. In general, knowing qualitative data analysis is not common or even necessary for corporate roles. However, for researchers working in social sciences, its importance is very high .
• Nature of Data: data treated under qualitative analysis is non-numeric. However, as part of the analysis, analysts turn non-numeric data into numbers, at which point many argue it is no longer qualitative analysis.
• Motive: to extract insights. (This will be more important as we move down the pyramid.)

Mathematical Analysis

• Description: mathematical data analysis is a subtype of qualitative data analysis that designates methods and techniques based on statistics, algebra, and logical reasoning to extract insights. It stands in opposition to artificial intelligence analysis.
• Importance: Very High. The most widespread methods and techniques fall under mathematical analysis. In fact, it’s so common that many people use “quantitative” and “mathematical” analysis interchangeably.
• Nature of Data: numeric. By definition, all data under mathematical analysis are numbers.
• Motive: to extract measurable insights that can be used to act upon.

Artificial Intelligence & Machine Learning Analysis

• Description: artificial intelligence and machine learning analyses designate techniques based on the titular skills. They are not traditionally mathematical, but they are quantitative since they use numbers. Applications of AI & ML analysis techniques are developing, but they’re not yet mainstream enough to show promise across the field.
• Importance: Medium . As of today (September 2020), you don’t need to be fluent in AI & ML data analysis to be a great analyst. BUT, if it’s a field that interests you, learn it. Many believe that in 10 year’s time its importance will be very high .
• Nature of Data: numeric.
• Motive: to create calculations that build on themselves in order and extract insights without direct input from a human.

Descriptive Analysis

• Description: descriptive analysis is a subtype of mathematical data analysis that uses methods and techniques to provide information about the size, dispersion, groupings, and behavior of data sets. This may sounds complicated, but just think about mean, median, and mode: all three are types of descriptive analysis. They provide information about the data set. We’ll look at specific techniques below.
• Importance: Very high. Descriptive analysis is among the most commonly used data analyses in both corporations and research today.
• Nature of Data: the nature of data under descriptive statistics is sets. A set is simply a collection of numbers that behaves in predictable ways. Data reflects real life, and there are patterns everywhere to be found. Descriptive analysis describes those patterns.
• Motive: the motive behind descriptive analysis is to understand how numbers in a set group together, how far apart they are from each other, and how often they occur. As with most statistical analysis, the more data points there are, the easier it is to describe the set.

Diagnostic Analysis

• Description: diagnostic analysis answers the question “why did it happen?” It is an advanced type of mathematical data analysis that manipulates multiple techniques, but does not own any single one. Analysts engage in diagnostic analysis when they try to explain why.
• Importance: Very high. Diagnostics are probably the most important type of data analysis for people who don’t do analysis because they’re valuable to anyone who’s curious. They’re most common in corporations, as managers often only want to know the “why.”
• Nature of Data : data under diagnostic analysis are data sets. These sets in themselves are not enough under diagnostic analysis. Instead, the analyst must know what’s behind the numbers in order to explain “why.” That’s what makes diagnostics so challenging yet so valuable.
• Motive: the motive behind diagnostics is to diagnose — to understand why.

Predictive Analysis

• Description: predictive analysis uses past data to project future data. It’s very often one of the first kinds of analysis new researchers and corporate analysts use because it is intuitive. It is a subtype of the mathematical type of data analysis, and its three notable techniques are regression, moving average, and exponential smoothing.
• Importance: Very high. Predictive analysis is critical for any data analyst working in a corporate environment. Companies always want to know what the future will hold — especially for their revenue.
• Nature of Data: Because past and future imply time, predictive data always includes an element of time. Whether it’s minutes, hours, days, months, or years, we call this time series data . In fact, this data is so important that I’ll mention it twice so you don’t forget: predictive analysis uses time series data .
• Motive: the motive for investigating time series data with predictive analysis is to predict the future in the most analytical way possible.

Prescriptive Analysis

• Description: prescriptive analysis is a subtype of mathematical analysis that answers the question “what will happen if we do X?” It’s largely underestimated in the data analysis world because it requires diagnostic and descriptive analyses to be done before it even starts. More than simple predictive analysis, prescriptive analysis builds entire data models to show how a simple change could impact the ensemble.
• Importance: High. Prescriptive analysis is most common under the finance function in many companies. Financial analysts use it to build a financial model of the financial statements that show how that data will change given alternative inputs.
• Nature of Data: the nature of data in prescriptive analysis is data sets. These data sets contain patterns that respond differently to various inputs. Data that is useful for prescriptive analysis contains correlations between different variables. It’s through these correlations that we establish patterns and prescribe action on this basis. This analysis cannot be performed on data that exists in a vacuum — it must be viewed on the backdrop of the tangibles behind it.
• Motive: the motive for prescriptive analysis is to establish, with an acceptable degree of certainty, what results we can expect given a certain action. As you might expect, this necessitates that the analyst or researcher be aware of the world behind the data, not just the data itself.

Clustering Method

• Description: the clustering method groups data points together based on their relativeness closeness to further explore and treat them based on these groupings. There are two ways to group clusters: intuitively and statistically (or K-means).
• Importance: Very high. Though most corporate roles group clusters intuitively based on management criteria, a solid understanding of how to group them mathematically is an excellent descriptive and diagnostic approach to allow for prescriptive analysis thereafter.
• Nature of Data : the nature of data useful for clustering is sets with 1 or more data fields. While most people are used to looking at only two dimensions (x and y), clustering becomes more accurate the more fields there are.
• Motive: the motive for clustering is to understand how data sets group and to explore them further based on those groups.
• Here’s an example set:

Classification Method

• Description: the classification method aims to separate and group data points based on common characteristics . This can be done intuitively or statistically.
• Importance: High. While simple on the surface, classification can become quite complex. It’s very valuable in corporate and research environments, but can feel like its not worth the work. A good analyst can execute it quickly to deliver results.
• Nature of Data: the nature of data useful for classification is data sets. As we will see, it can be used on qualitative data as well as quantitative. This method requires knowledge of the substance behind the data, not just the numbers themselves.
• Motive: the motive for classification is group data not based on mathematical relationships (which would be clustering), but by predetermined outputs. This is why it’s less useful for diagnostic analysis, and more useful for prescriptive analysis.

Forecasting Method

• Description: the forecasting method uses time past series data to forecast the future.
• Importance: Very high. Forecasting falls under predictive analysis and is arguably the most common and most important method in the corporate world. It is less useful in research, which prefers to understand the known rather than speculate about the future.
• Nature of Data: data useful for forecasting is time series data, which, as we’ve noted, always includes a variable of time.
• Motive: the motive for the forecasting method is the same as that of prescriptive analysis: the confidently estimate future values.

Optimization Method

• Description: the optimization method maximized or minimizes values in a set given a set of criteria. It is arguably most common in prescriptive analysis. In mathematical terms, it is maximizing or minimizing a function given certain constraints.
• Importance: Very high. The idea of optimization applies to more analysis types than any other method. In fact, some argue that it is the fundamental driver behind data analysis. You would use it everywhere in research and in a corporation.
• Nature of Data: the nature of optimizable data is a data set of at least two points.
• Motive: the motive behind optimization is to achieve the best result possible given certain conditions.

Content Analysis Method

• Description: content analysis is a method of qualitative analysis that quantifies textual data to track themes across a document. It’s most common in academic fields and in social sciences, where written content is the subject of inquiry.
• Importance: High. In a corporate setting, content analysis as such is less common. If anything Nïave Bayes (a technique we’ll look at below) is the closest corporations come to text. However, it is of the utmost importance for researchers. If you’re a researcher, check out this article on content analysis .
• Nature of Data: data useful for content analysis is textual data.
• Motive: the motive behind content analysis is to understand themes expressed in a large text

Narrative Analysis Method

• Description: narrative analysis is a method of qualitative analysis that quantifies stories to trace themes in them. It’s differs from content analysis because it focuses on stories rather than research documents, and the techniques used are slightly different from those in content analysis (very nuances and outside the scope of this article).
• Importance: Low. Unless you are highly specialized in working with stories, narrative analysis rare.
• Nature of Data: the nature of the data useful for the narrative analysis method is narrative text.
• Motive: the motive for narrative analysis is to uncover hidden patterns in narrative text.

Discourse Analysis Method

• Description: the discourse analysis method falls under qualitative analysis and uses thematic coding to trace patterns in real-life discourse. That said, real-life discourse is oral, so it must first be transcribed into text.
• Importance: Low. Unless you are focused on understand real-world idea sharing in a research setting, this kind of analysis is less common than the others on this list.
• Nature of Data: the nature of data useful in discourse analysis is first audio files, then transcriptions of those audio files.
• Motive: the motive behind discourse analysis is to trace patterns of real-world discussions. (As a spooky sidenote, have you ever felt like your phone microphone was listening to you and making reading suggestions? If it was, the method was discourse analysis.)

Framework Analysis Method

• Description: the framework analysis method falls under qualitative analysis and uses similar thematic coding techniques to content analysis. However, where content analysis aims to discover themes, framework analysis starts with a framework and only considers elements that fall in its purview.
• Importance: Low. As with the other textual analysis methods, framework analysis is less common in corporate settings. Even in the world of research, only some use it. Strangely, it’s very common for legislative and political research.
• Nature of Data: the nature of data useful for framework analysis is textual.
• Motive: the motive behind framework analysis is to understand what themes and parts of a text match your search criteria.

Grounded Theory Method

• Description: the grounded theory method falls under qualitative analysis and uses thematic coding to build theories around those themes.
• Importance: Low. Like other qualitative analysis techniques, grounded theory is less common in the corporate world. Even among researchers, you would be hard pressed to find many using it. Though powerful, it’s simply too rare to spend time learning.
• Nature of Data: the nature of data useful in the grounded theory method is textual.
• Motive: the motive of grounded theory method is to establish a series of theories based on themes uncovered from a text.

Clustering Technique: K-Means

• Description: k-means is a clustering technique in which data points are grouped in clusters that have the closest means. Though not considered AI or ML, it inherently requires the use of supervised learning to reevaluate clusters as data points are added. Clustering techniques can be used in diagnostic, descriptive, & prescriptive data analyses.
• Importance: Very important. If you only take 3 things from this article, k-means clustering should be part of it. It is useful in any situation where n observations have multiple characteristics and we want to put them in groups.
• Nature of Data: the nature of data is at least one characteristic per observation, but the more the merrier.
• Motive: the motive for clustering techniques such as k-means is to group observations together and either understand or react to them.

Regression Technique

• Description: simple and multivariable regressions use either one independent variable or combination of multiple independent variables to calculate a correlation to a single dependent variable using constants. Regressions are almost synonymous with correlation today.
• Importance: Very high. Along with clustering, if you only take 3 things from this article, regression techniques should be part of it. They’re everywhere in corporate and research fields alike.
• Nature of Data: the nature of data used is regressions is data sets with “n” number of observations and as many variables as are reasonable. It’s important, however, to distinguish between time series data and regression data. You cannot use regressions or time series data without accounting for time. The easier way is to use techniques under the forecasting method.
• Motive: The motive behind regression techniques is to understand correlations between independent variable(s) and a dependent one.

Nïave Bayes Technique

• Description: Nïave Bayes is a classification technique that uses simple probability to classify items based previous classifications. In plain English, the formula would be “the chance that thing with trait x belongs to class c depends on (=) the overall chance of trait x belonging to class c, multiplied by the overall chance of class c, divided by the overall chance of getting trait x.” As a formula, it’s P(c|x) = P(x|c) * P(c) / P(x).
• Importance: High. Nïave Bayes is a very common, simplistic classification techniques because it’s effective with large data sets and it can be applied to any instant in which there is a class. Google, for example, might use it to group webpages into groups for certain search engine queries.
• Nature of Data: the nature of data for Nïave Bayes is at least one class and at least two traits in a data set.
• Motive: the motive behind Nïave Bayes is to classify observations based on previous data. It’s thus considered part of predictive analysis.

Cohorts Technique

• Description: cohorts technique is a type of clustering method used in behavioral sciences to separate users by common traits. As with clustering, it can be done intuitively or mathematically, the latter of which would simply be k-means.
• Importance: Very high. With regard to resembles k-means, the cohort technique is more of a high-level counterpart. In fact, most people are familiar with it as a part of Google Analytics. It’s most common in marketing departments in corporations, rather than in research.
• Nature of Data: the nature of cohort data is data sets in which users are the observation and other fields are used as defining traits for each cohort.
• Motive: the motive for cohort analysis techniques is to group similar users and analyze how you retain them and how the churn.

Factor Technique

• Description: the factor analysis technique is a way of grouping many traits into a single factor to expedite analysis. For example, factors can be used as traits for Nïave Bayes classifications instead of more general fields.
• Importance: High. While not commonly employed in corporations, factor analysis is hugely valuable. Good data analysts use it to simplify their projects and communicate them more clearly.
• Nature of Data: the nature of data useful in factor analysis techniques is data sets with a large number of fields on its observations.
• Motive: the motive for using factor analysis techniques is to reduce the number of fields in order to more quickly analyze and communicate findings.

Linear Discriminants Technique

• Description: linear discriminant analysis techniques are similar to regressions in that they use one or more independent variable to determine a dependent variable; however, the linear discriminant technique falls under a classifier method since it uses traits as independent variables and class as a dependent variable. In this way, it becomes a classifying method AND a predictive method.
• Importance: High. Though the analyst world speaks of and uses linear discriminants less commonly, it’s a highly valuable technique to keep in mind as you progress in data analysis.
• Nature of Data: the nature of data useful for the linear discriminant technique is data sets with many fields.
• Motive: the motive for using linear discriminants is to classify observations that would be otherwise too complex for simple techniques like Nïave Bayes.

Exponential Smoothing Technique

• Description: exponential smoothing is a technique falling under the forecasting method that uses a smoothing factor on prior data in order to predict future values. It can be linear or adjusted for seasonality. The basic principle behind exponential smoothing is to use a percent weight (value between 0 and 1 called alpha) on more recent values in a series and a smaller percent weight on less recent values. The formula is f(x) = current period value * alpha + previous period value * 1-alpha.
• Importance: High. Most analysts still use the moving average technique (covered next) for forecasting, though it is less efficient than exponential moving, because it’s easy to understand. However, good analysts will have exponential smoothing techniques in their pocket to increase the value of their forecasts.
• Nature of Data: the nature of data useful for exponential smoothing is time series data . Time series data has time as part of its fields .
• Motive: the motive for exponential smoothing is to forecast future values with a smoothing variable.

Moving Average Technique

• Description: the moving average technique falls under the forecasting method and uses an average of recent values to predict future ones. For example, to predict rainfall in April, you would take the average of rainfall from January to March. It’s simple, yet highly effective.
• Importance: Very high. While I’m personally not a huge fan of moving averages due to their simplistic nature and lack of consideration for seasonality, they’re the most common forecasting technique and therefore very important.
• Nature of Data: the nature of data useful for moving averages is time series data .
• Motive: the motive for moving averages is to predict future values is a simple, easy-to-communicate way.

Neural Networks Technique

• Description: neural networks are a highly complex artificial intelligence technique that replicate a human’s neural analysis through a series of hyper-rapid computations and comparisons that evolve in real time. This technique is so complex that an analyst must use computer programs to perform it.
• Importance: Medium. While the potential for neural networks is theoretically unlimited, it’s still little understood and therefore uncommon. You do not need to know it by any means in order to be a data analyst.
• Nature of Data: the nature of data useful for neural networks is data sets of astronomical size, meaning with 100s of 1000s of fields and the same number of row at a minimum .
• Motive: the motive for neural networks is to understand wildly complex phenomenon and data to thereafter act on it.

Decision Tree Technique

• Description: the decision tree technique uses artificial intelligence algorithms to rapidly calculate possible decision pathways and their outcomes on a real-time basis. It’s so complex that computer programs are needed to perform it.
• Importance: Medium. As with neural networks, decision trees with AI are too little understood and are therefore uncommon in corporate and research settings alike.
• Nature of Data: the nature of data useful for the decision tree technique is hierarchical data sets that show multiple optional fields for each preceding field.
• Motive: the motive for decision tree techniques is to compute the optimal choices to make in order to achieve a desired result.

Evolutionary Programming Technique

• Description: the evolutionary programming technique uses a series of neural networks, sees how well each one fits a desired outcome, and selects only the best to test and retest. It’s called evolutionary because is resembles the process of natural selection by weeding out weaker options.
• Importance: Medium. As with the other AI techniques, evolutionary programming just isn’t well-understood enough to be usable in many cases. It’s complexity also makes it hard to explain in corporate settings and difficult to defend in research settings.
• Nature of Data: the nature of data in evolutionary programming is data sets of neural networks, or data sets of data sets.
• Motive: the motive for using evolutionary programming is similar to decision trees: understanding the best possible option from complex data.
• Video example :

Fuzzy Logic Technique

• Description: fuzzy logic is a type of computing based on “approximate truths” rather than simple truths such as “true” and “false.” It is essentially two tiers of classification. For example, to say whether “Apples are good,” you need to first classify that “Good is x, y, z.” Only then can you say apples are good. Another way to see it helping a computer see truth like humans do: “definitely true, probably true, maybe true, probably false, definitely false.”
• Importance: Medium. Like the other AI techniques, fuzzy logic is uncommon in both research and corporate settings, which means it’s less important in today’s world.
• Nature of Data: the nature of fuzzy logic data is huge data tables that include other huge data tables with a hierarchy including multiple subfields for each preceding field.
• Motive: the motive of fuzzy logic to replicate human truth valuations in a computer is to model human decisions based on past data. The obvious possible application is marketing.

Text Analysis Technique

• Description: text analysis techniques fall under the qualitative data analysis type and use text to extract insights.
• Importance: Medium. Text analysis techniques, like all the qualitative analysis type, are most valuable for researchers.
• Nature of Data: the nature of data useful in text analysis is words.
• Motive: the motive for text analysis is to trace themes in a text across sets of very long documents, such as books.

Coding Technique

• Description: the coding technique is used in textual analysis to turn ideas into uniform phrases and analyze the number of times and the ways in which those ideas appear. For this reason, some consider it a quantitative technique as well. You can learn more about coding and the other qualitative techniques here .
• Importance: Very high. If you’re a researcher working in social sciences, coding is THE analysis techniques, and for good reason. It’s a great way to add rigor to analysis. That said, it’s less common in corporate settings.
• Nature of Data: the nature of data useful for coding is long text documents.
• Motive: the motive for coding is to make tracing ideas on paper more than an exercise of the mind by quantifying it and understanding is through descriptive methods.

Idea Pattern Technique

• Description: the idea pattern analysis technique fits into coding as the second step of the process. Once themes and ideas are coded, simple descriptive analysis tests may be run. Some people even cluster the ideas!
• Importance: Very high. If you’re a researcher, idea pattern analysis is as important as the coding itself.
• Nature of Data: the nature of data useful for idea pattern analysis is already coded themes.
• Motive: the motive for the idea pattern technique is to trace ideas in otherwise unmanageably-large documents.

Word Frequency Technique

• Description: word frequency is a qualitative technique that stands in opposition to coding and uses an inductive approach to locate specific words in a document in order to understand its relevance. Word frequency is essentially the descriptive analysis of qualitative data because it uses stats like mean, median, and mode to gather insights.
• Importance: High. As with the other qualitative approaches, word frequency is very important in social science research, but less so in corporate settings.
• Nature of Data: the nature of data useful for word frequency is long, informative documents.
• Motive: the motive for word frequency is to locate target words to determine the relevance of a document in question.

Types of data analysis in research

Types of data analysis in research methodology include every item discussed in this article. As a list, they are:

• Quantitative
• Qualitative
• Mathematical
• Machine Learning and AI
• Descriptive
• Prescriptive
• Classification
• Forecasting
• Optimization
• Grounded theory
• Artificial Neural Networks
• Decision Trees
• Evolutionary Programming
• Fuzzy Logic
• Text analysis
• Idea Pattern Analysis
• Word Frequency Analysis
• Nïave Bayes
• Exponential smoothing
• Moving average
• Linear discriminant

Types of data analysis in qualitative research

As a list, the types of data analysis in qualitative research are the following methods:

Types of data analysis in quantitative research

As a list, the types of data analysis in quantitative research are:

Data analysis methods

As a list, data analysis methods are:

• Content (qualitative)
• Narrative (qualitative)
• Discourse (qualitative)
• Framework (qualitative)
• Grounded theory (qualitative)

Quantitative data analysis methods

As a list, quantitative data analysis methods are:

Tabular View of Data Analysis Types, Methods, and Techniques

About the author.

Noah is the founder & Editor-in-Chief at AnalystAnswers. He is a transatlantic professional and entrepreneur with 5+ years of corporate finance and data analytics experience, as well as 3+ years in consumer financial products and business software. He started AnalystAnswers to provide aspiring professionals with accessible explanations of otherwise dense finance and data concepts. Noah believes everyone can benefit from an analytical mindset in growing digital world. When he's not busy at work, Noah likes to explore new European cities, exercise, and spend time with friends and family.

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Home » Data Analysis – Process, Methods and Types

Data Analysis – Process, Methods and Types

Table of Contents

Data Analysis

Definition:

Data analysis refers to the process of inspecting, cleaning, transforming, and modeling data with the goal of discovering useful information, drawing conclusions, and supporting decision-making. It involves applying various statistical and computational techniques to interpret and derive insights from large datasets. The ultimate aim of data analysis is to convert raw data into actionable insights that can inform business decisions, scientific research, and other endeavors.

Data Analysis Process

The following are step-by-step guides to the data analysis process:

Define the Problem

The first step in data analysis is to clearly define the problem or question that needs to be answered. This involves identifying the purpose of the analysis, the data required, and the intended outcome.

Collect the Data

The next step is to collect the relevant data from various sources. This may involve collecting data from surveys, databases, or other sources. It is important to ensure that the data collected is accurate, complete, and relevant to the problem being analyzed.

Clean and Organize the Data

Once the data has been collected, it needs to be cleaned and organized. This involves removing any errors or inconsistencies in the data, filling in missing values, and ensuring that the data is in a format that can be easily analyzed.

Analyze the Data

The next step is to analyze the data using various statistical and analytical techniques. This may involve identifying patterns in the data, conducting statistical tests, or using machine learning algorithms to identify trends and insights.

Interpret the Results

After analyzing the data, the next step is to interpret the results. This involves drawing conclusions based on the analysis and identifying any significant findings or trends.

Communicate the Findings

Once the results have been interpreted, they need to be communicated to stakeholders. This may involve creating reports, visualizations, or presentations to effectively communicate the findings and recommendations.

Take Action

The final step in the data analysis process is to take action based on the findings. This may involve implementing new policies or procedures, making strategic decisions, or taking other actions based on the insights gained from the analysis.

Types of Data Analysis

Types of Data Analysis are as follows:

Descriptive Analysis

This type of analysis involves summarizing and describing the main characteristics of a dataset, such as the mean, median, mode, standard deviation, and range.

Inferential Analysis

This type of analysis involves making inferences about a population based on a sample. Inferential analysis can help determine whether a certain relationship or pattern observed in a sample is likely to be present in the entire population.

Diagnostic Analysis

This type of analysis involves identifying and diagnosing problems or issues within a dataset. Diagnostic analysis can help identify outliers, errors, missing data, or other anomalies in the dataset.

Predictive Analysis

This type of analysis involves using statistical models and algorithms to predict future outcomes or trends based on historical data. Predictive analysis can help businesses and organizations make informed decisions about the future.

Prescriptive Analysis

This type of analysis involves recommending a course of action based on the results of previous analyses. Prescriptive analysis can help organizations make data-driven decisions about how to optimize their operations, products, or services.

Exploratory Analysis

This type of analysis involves exploring the relationships and patterns within a dataset to identify new insights and trends. Exploratory analysis is often used in the early stages of research or data analysis to generate hypotheses and identify areas for further investigation.

Data Analysis Methods

Data Analysis Methods are as follows:

Statistical Analysis

This method involves the use of mathematical models and statistical tools to analyze and interpret data. It includes measures of central tendency, correlation analysis, regression analysis, hypothesis testing, and more.

Machine Learning

This method involves the use of algorithms to identify patterns and relationships in data. It includes supervised and unsupervised learning, classification, clustering, and predictive modeling.

Data Mining

This method involves using statistical and machine learning techniques to extract information and insights from large and complex datasets.

Text Analysis

This method involves using natural language processing (NLP) techniques to analyze and interpret text data. It includes sentiment analysis, topic modeling, and entity recognition.

Network Analysis

This method involves analyzing the relationships and connections between entities in a network, such as social networks or computer networks. It includes social network analysis and graph theory.

Time Series Analysis

This method involves analyzing data collected over time to identify patterns and trends. It includes forecasting, decomposition, and smoothing techniques.

Spatial Analysis

This method involves analyzing geographic data to identify spatial patterns and relationships. It includes spatial statistics, spatial regression, and geospatial data visualization.

Data Visualization

This method involves using graphs, charts, and other visual representations to help communicate the findings of the analysis. It includes scatter plots, bar charts, heat maps, and interactive dashboards.

Qualitative Analysis

This method involves analyzing non-numeric data such as interviews, observations, and open-ended survey responses. It includes thematic analysis, content analysis, and grounded theory.

Multi-criteria Decision Analysis

This method involves analyzing multiple criteria and objectives to support decision-making. It includes techniques such as the analytical hierarchy process, TOPSIS, and ELECTRE.

Data Analysis Tools

There are various data analysis tools available that can help with different aspects of data analysis. Below is a list of some commonly used data analysis tools:

• Microsoft Excel: A widely used spreadsheet program that allows for data organization, analysis, and visualization.
• SQL : A programming language used to manage and manipulate relational databases.
• R : An open-source programming language and software environment for statistical computing and graphics.
• Python : A general-purpose programming language that is widely used in data analysis and machine learning.
• Tableau : A data visualization software that allows for interactive and dynamic visualizations of data.
• SAS : A statistical analysis software used for data management, analysis, and reporting.
• SPSS : A statistical analysis software used for data analysis, reporting, and modeling.
• Matlab : A numerical computing software that is widely used in scientific research and engineering.
• RapidMiner : A data science platform that offers a wide range of data analysis and machine learning tools.

Applications of Data Analysis

Data analysis has numerous applications across various fields. Below are some examples of how data analysis is used in different fields:

• Business : Data analysis is used to gain insights into customer behavior, market trends, and financial performance. This includes customer segmentation, sales forecasting, and market research.
• Healthcare : Data analysis is used to identify patterns and trends in patient data, improve patient outcomes, and optimize healthcare operations. This includes clinical decision support, disease surveillance, and healthcare cost analysis.
• Education : Data analysis is used to measure student performance, evaluate teaching effectiveness, and improve educational programs. This includes assessment analytics, learning analytics, and program evaluation.
• Finance : Data analysis is used to monitor and evaluate financial performance, identify risks, and make investment decisions. This includes risk management, portfolio optimization, and fraud detection.
• Government : Data analysis is used to inform policy-making, improve public services, and enhance public safety. This includes crime analysis, disaster response planning, and social welfare program evaluation.
• Sports : Data analysis is used to gain insights into athlete performance, improve team strategy, and enhance fan engagement. This includes player evaluation, scouting analysis, and game strategy optimization.
• Marketing : Data analysis is used to measure the effectiveness of marketing campaigns, understand customer behavior, and develop targeted marketing strategies. This includes customer segmentation, marketing attribution analysis, and social media analytics.
• Environmental science : Data analysis is used to monitor and evaluate environmental conditions, assess the impact of human activities on the environment, and develop environmental policies. This includes climate modeling, ecological forecasting, and pollution monitoring.

When to Use Data Analysis

Data analysis is useful when you need to extract meaningful insights and information from large and complex datasets. It is a crucial step in the decision-making process, as it helps you understand the underlying patterns and relationships within the data, and identify potential areas for improvement or opportunities for growth.

Here are some specific scenarios where data analysis can be particularly helpful:

• Problem-solving : When you encounter a problem or challenge, data analysis can help you identify the root cause and develop effective solutions.
• Optimization : Data analysis can help you optimize processes, products, or services to increase efficiency, reduce costs, and improve overall performance.
• Prediction: Data analysis can help you make predictions about future trends or outcomes, which can inform strategic planning and decision-making.
• Performance evaluation : Data analysis can help you evaluate the performance of a process, product, or service to identify areas for improvement and potential opportunities for growth.
• Risk assessment : Data analysis can help you assess and mitigate risks, whether it is financial, operational, or related to safety.
• Market research : Data analysis can help you understand customer behavior and preferences, identify market trends, and develop effective marketing strategies.
• Quality control: Data analysis can help you ensure product quality and customer satisfaction by identifying and addressing quality issues.

Purpose of Data Analysis

The primary purposes of data analysis can be summarized as follows:

• To gain insights: Data analysis allows you to identify patterns and trends in data, which can provide valuable insights into the underlying factors that influence a particular phenomenon or process.
• To inform decision-making: Data analysis can help you make informed decisions based on the information that is available. By analyzing data, you can identify potential risks, opportunities, and solutions to problems.
• To improve performance: Data analysis can help you optimize processes, products, or services by identifying areas for improvement and potential opportunities for growth.
• To measure progress: Data analysis can help you measure progress towards a specific goal or objective, allowing you to track performance over time and adjust your strategies accordingly.
• To identify new opportunities: Data analysis can help you identify new opportunities for growth and innovation by identifying patterns and trends that may not have been visible before.

Examples of Data Analysis

Some Examples of Data Analysis are as follows:

• Social Media Monitoring: Companies use data analysis to monitor social media activity in real-time to understand their brand reputation, identify potential customer issues, and track competitors. By analyzing social media data, businesses can make informed decisions on product development, marketing strategies, and customer service.
• Financial Trading: Financial traders use data analysis to make real-time decisions about buying and selling stocks, bonds, and other financial instruments. By analyzing real-time market data, traders can identify trends and patterns that help them make informed investment decisions.
• Traffic Monitoring : Cities use data analysis to monitor traffic patterns and make real-time decisions about traffic management. By analyzing data from traffic cameras, sensors, and other sources, cities can identify congestion hotspots and make changes to improve traffic flow.
• Healthcare Monitoring: Healthcare providers use data analysis to monitor patient health in real-time. By analyzing data from wearable devices, electronic health records, and other sources, healthcare providers can identify potential health issues and provide timely interventions.
• Online Advertising: Online advertisers use data analysis to make real-time decisions about advertising campaigns. By analyzing data on user behavior and ad performance, advertisers can make adjustments to their campaigns to improve their effectiveness.
• Sports Analysis : Sports teams use data analysis to make real-time decisions about strategy and player performance. By analyzing data on player movement, ball position, and other variables, coaches can make informed decisions about substitutions, game strategy, and training regimens.
• Energy Management : Energy companies use data analysis to monitor energy consumption in real-time. By analyzing data on energy usage patterns, companies can identify opportunities to reduce energy consumption and improve efficiency.

Characteristics of Data Analysis

Characteristics of Data Analysis are as follows:

• Objective : Data analysis should be objective and based on empirical evidence, rather than subjective assumptions or opinions.
• Systematic : Data analysis should follow a systematic approach, using established methods and procedures for collecting, cleaning, and analyzing data.
• Accurate : Data analysis should produce accurate results, free from errors and bias. Data should be validated and verified to ensure its quality.
• Relevant : Data analysis should be relevant to the research question or problem being addressed. It should focus on the data that is most useful for answering the research question or solving the problem.
• Comprehensive : Data analysis should be comprehensive and consider all relevant factors that may affect the research question or problem.
• Timely : Data analysis should be conducted in a timely manner, so that the results are available when they are needed.
• Reproducible : Data analysis should be reproducible, meaning that other researchers should be able to replicate the analysis using the same data and methods.
• Communicable : Data analysis should be communicated clearly and effectively to stakeholders and other interested parties. The results should be presented in a way that is understandable and useful for decision-making.

Advantages of Data Analysis

Advantages of Data Analysis are as follows:

• Better decision-making: Data analysis helps in making informed decisions based on facts and evidence, rather than intuition or guesswork.
• Improved efficiency: Data analysis can identify inefficiencies and bottlenecks in business processes, allowing organizations to optimize their operations and reduce costs.
• Increased accuracy: Data analysis helps to reduce errors and bias, providing more accurate and reliable information.
• Better customer service: Data analysis can help organizations understand their customers better, allowing them to provide better customer service and improve customer satisfaction.
• Competitive advantage: Data analysis can provide organizations with insights into their competitors, allowing them to identify areas where they can gain a competitive advantage.
• Identification of trends and patterns : Data analysis can identify trends and patterns in data that may not be immediately apparent, helping organizations to make predictions and plan for the future.
• Improved risk management : Data analysis can help organizations identify potential risks and take proactive steps to mitigate them.
• Innovation: Data analysis can inspire innovation and new ideas by revealing new opportunities or previously unknown correlations in data.

Limitations of Data Analysis

• Data quality: The quality of data can impact the accuracy and reliability of analysis results. If data is incomplete, inconsistent, or outdated, the analysis may not provide meaningful insights.
• Limited scope: Data analysis is limited by the scope of the data available. If data is incomplete or does not capture all relevant factors, the analysis may not provide a complete picture.
• Human error : Data analysis is often conducted by humans, and errors can occur in data collection, cleaning, and analysis.
• Cost : Data analysis can be expensive, requiring specialized tools, software, and expertise.
• Time-consuming : Data analysis can be time-consuming, especially when working with large datasets or conducting complex analyses.
• Overreliance on data: Data analysis should be complemented with human intuition and expertise. Overreliance on data can lead to a lack of creativity and innovation.
• Privacy concerns: Data analysis can raise privacy concerns if personal or sensitive information is used without proper consent or security measures.

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer

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Religious composition of the world’s migrants, 1990-2020

This interactive table shows the estimated religious breakdown of immigrants to, and emigrants from, countries and regions of the world. Click the  “Living in”  button to see how many immigrants have moved into each country and remain there. Click the  “Born in”  button to see how many emigrants have moved away from each country and are living elsewhere.

You also can choose between counts and percentages (estimated number vs. % of all migrants). And you can toggle between decades to see how much change has occurred over time.

For an explanation of key findings and the methods we used to generate these estimates, read “The Religious Composition of the World’s Migrants.”

Pew Research Center also has estimated the religious composition of each country’s overall population .

The United Nations counts international migrants as people of any age who live outside their country (or in some cases, territory) of birth – regardless of their motives for migrating, their length of residence or their legal status.

In addition to naturalized citizens and permanent residents, the UN’s international migrant numbers include asylum-seekers and refugees, as well as people without official residence documents. The UN also includes some people who live in a country temporarily – like some students and guest workers – but it does not include short-term visitors like tourists, nor does it typically include military forces deployed abroad. 

For brevity, this report refers to international migrants simply as migrants. Occasionally, we use the term immigrants to differentiate migrants living in a destination country from emigrants who have left an origin country . Every person who is living outside of his or her country of birth is all three – a migrant, an immigrant and an emigrant.

The analysis in this report focuses on existing stocks of international migrants – all people who now live outside their birth country, no matter when they left. We do not estimate migration flows – how many people move across borders in any single year.

• Asia-Pacific
• Latin America-Caribbean
• Middle East-North Africa
• Sub-Saharan Africa
• North America

Note: “Other religions” includes Baha’is, Sikhs and many other religious groups that cannot be analyzed separately because of insufficient data. Myanmar is also called Burma.

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