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How to Make a Persuasive Presentation (+ Examples)

See persuasive presentation examples that show you how to make highly engaging, effective, and converting presentations with persuasive writing and design.

Dominika Krukowska

7 minute read

Short answer

How to make a presentation persuasive?

If you want to make a presentation persuasive, you need to:

Start with a strong hook

Show relevance on the get-go, make it clear who you cannot help, demonstrate value early, showcase your authority, assume your audience’s voice, tell a story, use the rule of three, use the power of repetition, personalize your presentation, tell them what to do next, if your presentation doesn’t persuade, you’re just wasting your time.

Crafting a presentation can be a lot of work. And there's nothing more frustrating than feeling like your message just didn't land, despite all the effort you put in.

The hard truth is that even the most beautifully designed presentation slide can fail to persuade.

What is a message good for if it doesn’t hit home and doesn’t drive action?

Unless you’re satisfied with simply getting in front of an audience, you probably want to bring some sort of transformation to people’s lives , no?

Well, your message is not gonna go past the exit door if it’s not persuasive.

Stick with me for a few minutes and you’ll learn how to write and design persuasive presentations.

Let’s look at some real-life examples that delivered great results, and I’ll even throw in a few templates to get you a good start.

Let’s dive in!

What makes a presentation persuasive?

Let's dive straight into the heart of what makes a presentation truly persuasive. Each element plays a crucial role in ensuring your message not only reaches your audience but deeply resonates with them.

11 weopons of of persuasive presentations:

1) Credibility

People need to believe you in order to agree with you. Just as you'd trust a friend's recommendation, your audience needs to trust what you're sharing.

It's about authenticity and integrity and ensuring they feel you're genuine and have their best interests at heart.

2) Authority

People respect authority figures. Flaunt your credentials subtly. If you're an expert, let it show - use slides that highlight your expertise and experience in the field.

3) Social Proof

People follow the crowd. Include in your presentation testimonials, user statistics, and stories of people like your audience who took you on your offer and experienced success. If everyone's using your product, it must be good, right?

4) Familiarity

If you or your topic are familiar then you’re intuitively less threatening and therefore acceptable. It's that warm feeling that makes you feel at home and among friends.

When your audience sees their own experiences and challenges reflected in your content, it creates an instant bond. It's like recognizing a familiar face in a crowd.

Incorporate names, places, and topics familiar to your audience into your presentation to get into their inner circle.

We say 'yes' to people we like. Be likable. Smile, make jokes, and show enthusiasm. If they like you, they'll like what you're selling. Use humor and storytelling to make yourself more relatable.

When making a reading presentation, include a personal video of you in a casual environment talking directly to your audience as you would a colleague you like and feel comfortable with.

To make people like you want to align your presentation with the 7-38-55 rule which guides you on what contributes to likability.

According to the rule:

“Total Liking = 7% Verbal Liking + 38% Vocal Liking + 55% Facial Liking”

So make sure to write what you feel and feel what you say. Or otherwise learn acting.

6) Reciprocity

People feel obliged to return favors. To use this to your advantage start a physical presentation with a small handout. To make it easy use a QR code slide (you can use a free QR code generator )to give your audience a digital handout.

If you’re creating a digital reading presentation you can offer a coupon with a small taste of what you offer (like a short consultancy, a free audit, studio design time, or a small taste of your product).

Do this and they'll feel like you've given them something, and they'll pay closer attention and be more inclined to 'return the favor.'

7) Relevance

People listen intently when you’re talking about them. Ever heard someone talk about a topic you were concerned about, and your ears perked up? It got your attention like a 3-year-old seeing a chocolate cake, didn’t it?

Tailor your message to your audience's current needs or challenges to ensure they feel you're speaking directly to them.

8) Memorability

People make decisions based on what they remember. You will only ever persuade people of something they remember you said.

To make your presentation memorable give it substance - show what you offer in images or videos, provide concrete examples of your key concepts in action, and tell detailed stories about you, your team, your solution, and the audience you serve.

9) Consistency

Once people commit, they like to stay consistent. Get your audience to agree with you early on.

Maybe ask them to raise their hand if they've ever experienced a problem that you solve. Maybe tell them a story of someone in their situation and ask if it resonates with them.

In reading presentations, use rhetorical questions or interactive slides to get early commitments.

10) Scarcity

Limited availability increases appeal. Create a sense of urgency. Maybe offer a limited number of seats in an event.

Maybe offer a discount for the first 100 subscribers. Maybe tell them they can schedule a meeting with you for 2 weeks before you leave for another destination.

For a reading presentation use a countdown timer or "limited seats available" to create this sense of urgency.

11) Feasibility

The harder a thing is to do the less likely people will do it. Whatever you decide to ask from your audience, keep it simple to do.

Ask for small concessions rather than big commitments. You only need them to take the first step, and then you’ve got a relationship going, which positions you to ask for the next step, and the next after that, till you reach your goal.

Note: Reciprocity, Consistency, Social Proof, Liking, Authority, and Scarcity were taken from Robert Cialdini’s seminal book Influence: The Psychology of Persuasion.

Here’s a summary of the book.

How to write your presentation persuasively?

Writing persuasively is all about connecting with your audience on a deeper level. With these techniques in your toolkit, you're all set to craft presentations that not only inform but inspire and motivate.

Beginnings matter. Think of your opening as the first impression. You want to grab your audience's attention right from the get-go.

Whether it's a surprising fact, a thought-provoking question, or a relatable story, make sure it's something that makes your audience lean in and think, "Tell me more!"

Here's a presentation that hooks people in right from the start:

Don’t beat around the bush. Get to the point fast. Give your audience a quick overview of what you have in store for them and how you can change their life for the better.

Make sure to be clear about who you are talking to. Define your target audience the way they would describe themselves and let them know you are speaking to them on a topic they care about.

Don’t take a one-shoe-fits-all approach. You can’t serve everyone well. Do everyone a favor and tell them who your message, solution, or advice (or whatever it is you offer) is not meant for.

They won’t resent it. They will appreciate it, and it will lend you integrity, credibility, and persuasive power.

Don’t let people guess what you can do for them. Introduce the value you offer as soon as you can. Give your value shape and concrete detail.

If it’s a product - show it in action, if it’s an intangible prize like money - show them what they can do with it, and if it’s an emotional outcome - tell them the story of someone you’ve helped.

Most of us get our information through authority figures. If you demonstrate your authority your words will encounter less skepticism and less push-back.

Show what you or your team have achieved in your field, and show some acknowledgment of your achievements by established and well-known authorities, whether people or organizations.

Just be very careful not to come off as boastful or cocky, unless these traits resonate with your target audience (yes, I am talking about you - sales crowd).

Talk to your audience in their own words, use the phrases they use, and tell stories and allegories that appeal to them and fit into their life.

Do the research. Hang out where they hang out, physically or on the web, listen and read what they say and who they say it to.

I know you’ve heard this one too many times before, so let me be clear: tell stories, plural. Short anecdotes or examples that give substance to what you’re talking about.

Fill your little stories with details about who did something where, when, what, and why. Make it mostly familiar but at the same time a bit surprising and unexpected.

If it’s too outlandish it’s not credible, and if it’s too familiar it's not interesting.

There's something satisfying about things that come in threes. "Life, liberty, and the pursuit of happiness", "of the people, by the people, for the people"... you get the point.

This is called the rule of tree . Simply put it means grouping your points or ideas in threes which makes your message more rhythmic, elegant, and sticky.

Repetition can be a powerful tool to emphasize your key points. Just think about Martin Luther King Jr's " I have a dream ".

By repeating key phrases, you not only drive your message home but also give it a predictable structure that lets your audience unconsciously chant the words with you .

Everyone loves feeling special. Tailor your content to resonate with your particular audience. Whether it's addressing their unique challenges or using examples they can relate to, personalization builds a deeper connection and rapport.

In this case, personalize more thoroughly. Use their name, and their specific details, like their company, city, product, or (if you met each other) where you met.

Just don’t overdo it and cross into creep-land. Keep any personalization unmistakably within the context of your presentation. (Unless you’re selling a bed, don’t reference how beautiful they look when they sleep 😜).

Here's an example of a personalized sales pitch presentation:

Note: Notice the dynamic variables they’ve added in their Storydoc deck. WiseStamp actually shows a ready-made email signature with the prospect’s name, image, and company logo in it. They personalized their product demo! How crazy is that?

Check out their full deck here.

Finish strong! After sharing your insights, guide your audience on what to do next. Whether it's trying out a new tool, adopting a mindset, or simply reflecting on what they've learned, a clear call to action gives direction and purpose.

Here's what it should look like:

How to design a presentation for persuasion?

While words are the heart of your presentation, design is its soul. A well-designed presentation not only captivates but also amplifies your message.

Let's dive into the world of persuasive design and uncover the secrets that make a presentation truly stand out:

Visual hook

First impressions count. Start with a captivating visual that immediately grabs attention. This could be a bold graphic, a striking image, or even an intriguing layout. It's like the cover of a book; it invites the audience to delve deeper.

Here's a great example of a presentation with a visual hook:

Social proof

As humans, we often look to others to validate our choices. Dr. Robert Cialdini defines social proof as people doing what they observe others doing. It's the idea that if other people are doing it, it must be good.

In the context of your presentation, this could mean showcasing testimonials, endorsements, or even user reviews. It's a nod to the audience that others have been here and found value.

Here's an example of a social proof slide:

Recognized people and places

Including familiar faces or landmarks can be a game-changer. When your audience sees someone they recognize or a place they relate to, it builds an instant connection and trust. It's like seeing a friend in a crowd; it feels familiar and safe.

Original visuals lend you credibility and status. They show that you put in the effort. They show that you can afford to invest in your content and that you’re not some shmo working from his mom’s basement.

Quality original visuals

Stock photos have their place, but nothing beats original, high-quality visuals. Whether it's custom graphics, original photographs, or tailored illustrations, unique visuals make your presentation memorable and authentic.

Here's a great example of a presentation with high-quality visuals:

Emotion-driven imagery

Think about those commercials that tug at your heartstrings or make you laugh. They stay with you, right? Using images that evoke emotions can make your message resonate more deeply with your audience.

Consistency

Just like a catchy jingle in a commercial, maintaining a consistent design theme throughout your presentation creates a rhythm and flow. It ensures your audience remains hooked and can easily follow along.

Here's a great example of a visually cohesive presentation:

End with a call to action

After taking your audience on a journey, guide them on the next steps. Whether it's trying a new product, exploring a concept further, or simply reflecting on the insights shared, a clear call to action gives direction.

More importantly, make your call-to-action super easy to act on. Make it something they can do immediately with as little friction as possible.

Note: In Storydoc, there’s a handy little design feature that lets you embed your calendar app direction into your presentation. This way whenever you share it, your reader can simply access your calendar and set a meeting.

Here's an example of a calendar slide:

Persuasive presentation templates

When it comes to persuasive presentations, having a structure that's been tried and tested can be a game-changer.

We built our persuasive presentation templates based on insights from more than 100,000 presentation sessions and the world of neuroscience. They’re all designed with storytelling in mind and tested to look flawless on every device.

It's like having a seasoned presenter whispering tips in your ear, guiding your content to truly resonate.

Pick a template from our library and use it to create your presentation.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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How to Give a Persuasive Presentation [+ Examples]

Published: December 29, 2020

A presentation aimed at persuading an audience to take a specific action can be the most difficult type to deliver, even if you’re not shy of public speaking.

Creating a presentation that effectively achieves your objective requires time, lots of practice, and most importantly, a focused message.

With the right approach, you can create a presentation that leaves a skeptical audience enthusiastic to get on board with your project.

In this post, we'll cover the basics of building a persuasive presentation. Let's dive in.

What is a persuasive presentation?

In its most basic form, a persuasive presentation features a speaker who tries to influence an audience to accept certain positions and engage in actions in support of them. A good persuasive presentation uses a mixture of facts, logic, and empathy to help an audience see an issue from a perspective they previously discounted or hadn’t considered.

How to Plan a Persuasive Presentation

Want to make a persuasive presentation that connects with your audience? Follow these steps to win friends and influence people within your audience.

1. Decide on a single ask.

The key to convincing your audience is to first identify the singular point you want to make. A good persuasive presentation will focus on one specific and easy-to-understand proposition. Even if that point is part of a broader initiative, it ideally needs to be presented as something your audience can say "yes" or "no" to easily.

A message that isn’t well-defined or which covers too much can cause the audience to lose interest or reject it outright. A more focused topic can also help your delivery sound more confident, which (for better or worse) is an important factor in convincing people.

2. Focus on fewer (but more relevant ) facts.

Remember: You are (in the vast majority of cases) not the target audience for your presentation. To make your presentation a success, you’ll need to know who your audience is so you can shape your message to resonate with them.

When crafting your messaging, put yourself in your audience's headspace and attempt to deeply understand their position, needs, and concerns. Focus on arguments and facts that speak specifically to your audience's unique position.

As we wrote in our post on How to Present a Compelling Argument When You're Not Naturally Persuasive , "just because a fact technically lends support to your claim doesn't mean it will sway your audience. The best evidence needs to not only support your claim but also have a connection to your audience."

What are the target audience's pain points that you can use to make a connection between their needs and your goals? Focus on those aspects, and cut any excess information. Fewer relevant facts are always more impactful than an abundance of unfocused pieces of evidence.

3. Build a narrative around your evidence.

If you want to persuade someone of something, it’s not enough to win their brain -- you need their heart in it, too. Try to make an emotional connection with your audience throughout your presentation to better sell them on the facts you’re presenting. Your audience is human, after all, so some emotional tug will go a long way to shaking up how they view the issue you’re talking about. A little bit of emotion could be just what your audience needs to make your facts “click.”

The easiest way to incorporate an emotional pull into your presentation is through the use of narrative elements. As we wrote in our guide to crafting pitch decks , "When our brains are given a story instead of a list of information, things change -- big time. Stories engage more parts of our brains, including our sensory cortex, which is responsible for processing visual, auditory, and tactile stimuli. If you want to keep people engaged during a presentation, tell them a story."

4. Confidence matters.

Practice makes perfect (it's a cliche because it's true, sorry!), and this is especially true for presentation delivery. Rehearse your presentation several times before you give it to your audience so you can develop a natural flow and move from each section without stopping.

Remember, you're not giving a speech here, so you don't want your delivery to come across like you're reading fully off of cue cards. Use tools like notes and cue cards as ways to keep you on track, not as scripts.

Finally, if you can, try to practice your presentation in front of another human. Getting a trusted co-worker to give you feedback in advance can help strengthen your delivery and identify areas you might need to change or bulk up.

5. Prepare for common objections.

The last thing you want to say when someone in your audience expresses a concern or an outright objection during your presentation's question section is “umm, let me get back to you on that.”

Carefully research the subject of your presentation to make the best case possible for it -- but also prepare in advance for common objections or questions you know your stakeholders are going to ask. The stronger your command of the facts -- and the more prepared you are to proactively address concerns -- the more convincing your presentation will be. When you appear confident fielding any rebuttals during a question and answer session after your presentation, it can go a long way towards making your case seem more convincing.

Persuasive Presentation Outline

Like any writing project, you’ll want to create an outline for your presentation, which can act as both a prompt and a framework. With an outline, you’ll have an easier time organizing your thoughts and creating the actual content you will present. While you can adjust the outline to your needs, your presentation will most likely follow this basic framework.

I. Introduction

Every persuasive presentation needs an introduction that gets the listener’s attention, identifies a problem, and relates it to them.

• The Hook: Just like a catchy song, your presentation needs a good hook to draw the listener in. Think of an unusual fact, anecdote, or framing that can grab the listener’s attention. Choose something that also establishes your credibility on the issue.
• The Tie: Tie your hook back to your audience to garner buy-in from your audience, as this issue impacts them personally.
• The Thesis: This is where you state the position to which you are trying to persuade your audience and forms the focal point for your presentation.

II. The Body

The body forms the bulk of your presentation and can be roughly divided into two parts. In the first half, you will build your case, and in the second you will address potential rebuttals.

• Your Case: This is where you will present supporting points for your argument and the evidence you’ve gathered through research. This will likely have several different subsections in which you present the relevant evidence for each supporting point.
• Rebuttals: Consider potential rebuttals to your case and address them individually with supporting evidence for your counterarguments.
• Benefits: Outline the benefits of the audience adopting your position. Use smooth, conversational transitions to get to these.
• Drawbacks: Outline what drawbacks of the audience rejecting your position. Be sure to remain conversational and avoid alarmism.

III. Conclusion

In your conclusion, you will wrap up your argument, summarize your key points, and relate them back to the decisions your audience makes.

• Transition: Write a transition that emphasizes the key point you are trying to make.
• Summary: Summarize your arguments, their benefits, and the key pieces of evidence supporting your position.
• Tie-back: Tie back your summary to the actions of your audience and how their decisions will impact the subject of your presentation.
• Final word: Try to end on a last emotional thought that can inspire your audience to adopt your position and act in support of it.

IV. Citations

Include a section at the end of your presentation with citations for your sources. This will make independent fact-checking easier for your audience and will make your overall presentation more persuasive.

Persuasive Presentation Examples

Check out some of these examples of persuasive presentations to get inspiration for your own. Seeing how someone else made their presentation could help you create one that strikes home with your audience. While the structure of your presentation is entirely up to you, here are some outlines that are typically used for different subjects.

Introducing a Concept

One common type of persuasive presentation is one that introduces a new concept to an audience and tries to get them to accept it. This presentation introduces audience members to the dangers of secondhand smoke and encourages them to take steps to avoid it. Persuasive presentations can also be a good format to introduce marco issues, such as this presentation on the benefits of renewable energy .

Changing Personal Habits

Want to change the personal habits of your audience? Check out this presentation on how to adopt healthy eating habits . Or this presentation which encourages the audience to get more exercise in their daily lives.

Making a Commitment to an Action

Is your goal to get your audience to commit to a specific action? This presentation encouraging audience memes to become organ donors could provide inspiration. Trying to make a big sale? Check out this presentation outline that can encourage someone to buy a home .

Remember: You Can Do This

Anyone can craft a persuasive presentation once they know the basic framework for creating one. Once you get the process down, you’ll be in a better position to bring in sales, attract donors or funding, and even advance your career. The skills you learn can also benefit you in other areas of your personal and professional life as you know how to make a case and influence people toward it.

Don't forget to share this post!

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5 Tips for Giving a Persuasive Presentation

When you need to sell an idea at work or in a presentation, how do you do it? Five rhetorical devices can help — Aristotle identified them 2,000 years ago, and masters of persuasion still use them today: Ethos. Start your talk by establishing your credibility and character. Show your audience that you are committed […]

When you need to sell an idea at work or in a presentation, how do you do it? Five rhetorical devices can help — Aristotle identified them 2,000 years ago, and masters of persuasion still use them today:

Source: This tip is adapted from “The Art of Persuasion Hasn’t Changed in 2,000 Years,” by Carmine Gallo

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Blog Data Visualization How to Make a Persuasive Presentation [PRESENTATION TEMPLATES]

How to Make a Persuasive Presentation [PRESENTATION TEMPLATES]

Written by: Midori Nediger Nov 06, 2019

No matter how many times you’ve done it, presenting in front of peers, clients, colleagues, or strangers is challenging, nerve-wracking, and stressful. Especially if you’ve been tasked with delivering a persuasive presentation.

As someone who has delivered a number of conference talks, calls and webinars   over the past few years, I know how impossible it can feel to put together a presentation that clearly conveys your content while also being persuasive and engaging.

But what I’ve learned from making and giving persuasive  presentations is that there are a few things that always get great reactions from the audience.

Here’s what you can do to make a persuasive presentation:

• Make the first 30 seconds of your presentation count
• Compare and contrast your solution with the status quo
• Use visual aids to summarize and clarify your big ideas
• Get your audience involved to build trust and rapport
• Use a clean, consistent presentation layout and design
• Eliminate extraneous detail to focus on core concepts
• Sign off with a persuasive call-to-action

These persuasive presentation strategies apply whether you’re leading a workshop, keynoting a conference, creating or selling an online course , or pitching a potential client.

Want to make a persuasive presentation fast? Try using our presentation templates . Then, customize them using our simple online  presentation maker  tool.

Read on for plenty of persuasive presentation examples .

1. Make the first 30 seconds of your persuasive presentation count

The first 30 seconds of any presentation are far and away the most important of your entire presentation.

In those first 30 seconds, listeners are open to the ideas you’re going to present to them. They might even be enthusiastic and excited to hear what you have to say.

Inexperienced presenters often waste these first 30 seconds with things like introductions and agendas that will soon be forgotten. Seasoned presenters do something much more effective: state their big ideas right up front.

Like Steve Jobs did in 2007 with the iPhone (with “iPhone: Apple reinvents the phone”), try to state one big “headline” message within the first 30 seconds . A big idea for listeners to absorb and internalize.

Like an elevator pitch , you should be able to write this idea down in a single sentence, and it should be memorable and specific.

You can then turn it into the hook of your presentation. Use an opening story, surprising fact, joke, or personal anecdote to pique your listeners’ interest and lead into your big idea.

This will frame the rest of the talk and prep your listeners for what’s to come.

In this persuasive presentation example the importance of the message is outlined clearly on the title slide:

2. Compare and contrast your solution with the status quo

Most presentations share some information, strategy, idea, or solution that challenges the status quo. You can use this to your advantage!

By presenting the drawbacks of the status quo before suggesting your solution, you’ll help your audience understand the scope of the problem while building a case for your big idea.

Mixpanel did this to great success in their first pitch deck (which got them a $865M valuation).

By comparing and contrasting these two states, you’ll make a much more persuasive case than you would with the solution alone. And when you get into the nitty-gritty details later on in the presentation, your audience will be more likely to stay engaged.

As always, the more visual you can be, the better (as seen in this Uber pitch deck template ):

You could use a comparison infographic in your presentation to visualize your key differentiators.

Want to learn more about creating persuasive pitch decks? Read our pitch deck guide.

How to understand and address the struggles of your audience

To maximize the impact of this strategy, do your best to directly address the struggles of your specific audience.

Figure out what’s standing in the way of your audience performing the desired behavior, and tell them how your solution will improve that experience. If you can make a direct connection with your audience’s experiences, your argument will be all the more persuasive.

Taking a closer look at Steve Jobs’ 2007 keynote, we can see that he lays out the big problems for his audience (that smartphones that aren’t so smart and are hard to use) before proposing his solution (a smarter, easier-to-use device).

In this persuasive presentation example we can see that by studying the wants and needs of his audience, he frames his new device as the perfect solution. He understands what the audience needs to know, and structures the presentation around those needs.

One final point on this – it can be incredibly useful to let your audience know what to expect in your presentation. If people are already expecting your idea, they will be more receptive to it. Consider including your persuasive presentation outline up front. You can either create a slide of contents, or you could print out an outline and share it with your audiences before the meeting.

Either way – sharing your persuasive presentation outline is never a bad thing.

3. Use visual aids to summarize and clarify your big ideas

More than ever, viewers expect engaging visual content . Creative, relevant visuals are no longer a nice-to-have addition to a persuasive presentation…they’re an integral part of an engaging experience.

Beyond that, visuals are great for explaining complex concepts in simple terms. You can use visuals to communicate big ideas without dealing with any jargon or technical terms.

Summarize your background research with charts and tables

Visual aids like tables, charts, and mind maps are perfect for summarizing any research you’ve done to back up the claims you make in your presentation.

I find these types of summative visuals are most helpful when I feel at risk of throwing too much information at my listeners. Forcing myself to transform that research into a digestible visual helps me organize my thoughts, and ensure my audience won’t be overwhelmed.

Visual aids should also be used anytime you’re communicating with data . Besides making insights more tangible, it’s been suggested that charts can make claims more persuasive and make information more memorable .

Let’s say, for example, that you’re trying to convince a client to hire you as a consultant. If you can show the financial impact you’ve made for other clients visually, your argument will be much more persuasive than if you mention a few numbers without visuals to back you up.

Learn how to customize this template:

Organize information meaningfully with timelines and flowcharts

There are plenty of concepts that naturally lend themselves to structured visuals like Venn diagrams , flowcharts , and timelines .

If you’re presenting a project plan you might include a Gantt chart -style product roadmap or project timeline:

Or a more abstract Venn diagram like this one from Boston Consulting Group’s persuasive presentation pictured below.

Visuals like these can help you move past minor details so you can communicate directly about more fundamental ideas. Simple visuals can help make key ideas crystal-clear and easy to remember.

Entertain and engage with visual metaphors

I like to integrate visual metaphors into the denser portions of my presentations. This way, when I know I’m going to start losing my audience to boredom or confusion, I can jump into a fun example that will bring them right back on board with me.

Like a shortcut to understanding, visual metaphors are a great way to get everyone on the same page.

But it can be hard to come up with good visual metaphors that don’t feel cliché. If you’re out of design ideas, don’t be afraid to get some inspiration from our infographic templates .

I can’t stress enough that simple, visual slides are the best way to make your presentation understandable and persuasive. The right visuals keep the audience engaged, make your points memorable, and give your presentation impact.

For more tips on designing a persuasive presentation with impact, check out our presentation design guide .

4. Get your audience involved to build trust and rapport

No one likes to be talked at.

And most listeners will be more engaged and receptive to your ideas if they’re engaged in a dialogue instead of passively absorbing what you’re saying.

The top qualities of a good presentation include making your presentation an interactive experience by encouraging questions, fostering discussions and maybe even throwing in a fun activity.

Imagine you’re pitching a potential client who’s looking to hire a marketing specialist for an upcoming job. You could try to impress them with an extensive presentation that shows off all of your background research and past success stories:

Or, you could use the presentation as an opportunity to learn more about your potential clients by engaging them in a dialogue. You’ll build trust and credibility, all without making a gigantic slide deck.

You can put together a deck of 5-10 slides with your big ideas, then build a conversation around each slide.

Even if you’re speaking in front of a large crowd, a great persuasive presentation should feel like a conversation. There should be some give and take from both sides. Simply asking a question and getting your audience to respond can instantly raise the energy level in a room.

Engaging audiences changes when we no longer present in-person is a unique challenge, but easily overcome. Lisa Schneider, Chief Growth Officer at Merriam-Webster, has plenty of experience presenting to crowds in-person as well as online. She recently wrote for Venngage on how to adapt an in-person presentation into a virtual presentation . Check it out for actionable tips on your next virtual presentation. 

In this persuasive speech presentation the key points have been broken into powerful, punchy slides that engage the audience.

5. Use a clean, consistent layout and design

Why does it seem like every time I’m putting together a presentation, it’s at the last minute!?

When I’m rushing to get all of my content together and my presentation rehearsed, the layout and design of the presentation usually become an afterthought.

But when you’re presenting an idea and building a case for yourself or your business, the last thing you want is for the design your slide deck to get in the way of your success. And a big part of being persuasive is having a slide deck that shows your information in a clear, consistent manner.

Let’s say, for example, that you’re a financial consultant presenting a solution to a new client. When you’re trying to justify why your skills and knowledge are worth paying a premium for, you simply can’t have a messy, unprofessional-looking slide deck.

A professional presentation design should have:

• Consistent layouts with plenty of white space
• A simple color scheme with one highlight color
• Clear distinctions between headers and body text, with minimal font styles

With the layout and design locked down, you’ll have the confidence to hold your own with big clients and senior management. A polished presentation will go a long way toward reinforcing your credibility.

6. Eliminate extraneous detail to focus on core concepts

Take a second to think about the last presentation you sat through that didn’t hit the mark. What was it that made you lose interest?

Was there too much text on the slides? Was it bland, with not enough visuals? Was it disorganized, with no clear takeaways?

For me, it was that the presenter rambled on and on. They tried to cram way too much detail into their 20-minute talk, and I walked away without really learning anything.

Like the persuasive presentation example below, a well-designed presentation should have no more than one takeaway per slide (with a healthy balance of text and visuals):

So cut the fluff! Eliminate everything that isn’t absolutely necessary for you to get your point across.

For me, this is the hardest part of making a persuasive presentation. I want to include every little detail that I think will help persuade my audience to change their behavior or accept my new idea. But when diving too deep into the details, I always end up losing my audience along the way.

And if you think about it, have you ever complained that a presentation was too short? I don’t think so. We really appreciate presenters who can get their point across quickly and concisely.

7. Sign off with a persuasive call-to-action

Most presenters’ go-to for the end of a presentation is a summary slide that reviews all of the main points of the talk. But these summaries are boring…they don’t tell the audience anything new, so listeners completely tune them out.

A better way to conclude a presentation is to give your audience something to do with the information you’ve just given them, in the form of a call-to-action (like the persuasive presentation example below).

Audiences must be prompted to do take action! Even if they’ve been given all of the tools they need to get something done, if you don’t prompt them directly, it’s not going to happen.

A call-to-action can be as simple as asking a question that encourages listeners to think about the topics you’ve raised, or posing a challenge that will change their behavior.

If it’s a simple ask, they’ll be likely to follow through.

Putting together a truly persuasive presentation is not an easy task.

The good thing is, if you’re here reading this article, you’re a few steps ahead of most people. Putting these strategies to use might just mean the difference between landing your next client and walking away empty-handed.

Choose a presentation template to get creating (and persuading) today!

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Persuasion | Public Speaking | Storytelling

The 3 step approach to ace your persuasive presentation.

Written by Kai Xin Koh

Everyone is blessed with a certain level of persuasive skills. Whether it’s a salesperson convincing a customer why they should buy a product or a mother convincing her child why he needs to sleep early – persuading is something that revolves around our lives whether we realise it or not.

This applies to persuasive presentations as well. It is a speech made with the intention of selling an idea, message, service or product to the audience. Some forms of persuasive presentations include sales pitches , legal proceedings and debates.

Persuasion is an art form, an effective weapon that impresses your ideas upon the minds of listeners.

Overall, a persuasive presentation is intended to reach people, convince them and then prompt them into taking action.

Although some are born with the art of persuasion, what about those who need to acquire it through practice? Here’s a definitive guide to help you step by step on how to frame and execute a great persuasive presentation:

The 3 Step Approach to the Art of Persuasion

According to one of the most articulate speakers, Greek Philosopher Aristotle, there are three forms of rhetoric to influence people: ethos, pathos and logos. You need to understand and skilfully apply the methods found in these three elements to conduct a successful persuasive speech.

Ethos ( Credibility ):

In every speech, it’s vital that as a speaker, you are knowledgeable at the topic you’ll be speaking about. This not only provides assurance to the audience that you know your content, it also shows you are able to clearly say what you need convey.

It’s important to follow these five steps so that you come in prepared and establish a favorable ethos:

1. Selecting a Topic

  People are naturally interested to stories that have a hook. This also applies for a speech. This ‘hook’ is none other than a speech topic. Every speaker wants their audience to be engaged. Hence, the first step to achieve this is they need to select a good topic that will interest their audience.

a) Brainstorm

A well-chosen topic is key to the success of a good speech. Brainstorming is a method that helps you generate topic ideas and it should feel less stressful than the other methods.

Once you come up with a list of potential topics, you need to identify what is a good topic depending on several factors such as who your listeners are and their interests.

Once done, start eliminating the topics one by one till you find the perfect topic. Brainstorming is a creative process. If you don’t put in the effort to produce a creative presentation , it will never touch the minds and hearts of your audience.

b) Tailor The Content of Your Presentation to Your Audience’s Needs

Understanding who you are speaking to helps make you more persuasive as a speaker. This helps determine how you can make your tone suitable for them and make the content relevant.

For example, if you are speaking to a young audience, you should find out how they speak and their capacity for understanding towards the topic. If you’ll be speaking about difficult topics like insurance, it doesn’t make sense to use a lot of technical terms or jargons since they definitely wouldn’t understand what you’re saying most of the time.

Remember, if you come into the talk without any effort to adapt to your listeners, it will be a definitive way to lose their interest.  When they do not see a need to listen to your talk, how can you sell your idea in the first place? 

Hence, make an effort to show that the speech was tailored especially to them. This will raise your credibility as a result and show that you’ve done your homework in advance.

Questions to ask to get yourself started:

• Who will be attending your presentation?
• What are their goals, motivations, beliefs and values?
• How can I customise the slide images to resonate with their industry or line of work?
• What are the words I can use that are relevant to them or are used in their daily conversations

c) Make It Personal  

In order to change the minds of your audience, you need to win their hearts first. To do that, it’s important to add a personal touch to your topic.

One way to incorporate this is to pick a topic you are extremely knowledgeable and passionate about. It shows how much effort and time was spent on understanding and learning the topic.

This passion will naturally make it easier for you to add your own personal experiences, research, and stories. As a result, it will help your topic resonate with others as much as it resonates with you.

One example is Brene Brown’s “The Power of Vulnerability” where she spent years studying human connection. In her talk, you can see she has incorporated touches of personal experiences and stories that make the talk heartwarming.

 d)  Make It Interesting

Even if a topic is already interesting by itself, that does not mean you, the speaker can just stop there. Even the most fascinating topics become boring in the hands of an ill-prepared speaker.  You have to spend as much time as possible in making your message interesting so that your audience will get hooked on your talk.

So try to figure out how to put a fresh and personal spin on topic – especially if it has been talked about a lot already.

2. Organise Your Content

There’s no point having a great topic with the best content and ideas if it’s not organised in a coherent manner. All it entails is a very confused audience at the end of your speech which meant you did not convey your key message successfully.

a) Create an Outline

Outlines help restructures your speech so that it is clear and concise. After you’ve decided the points you’d like to bring up, start organizing them in a way where it can smoothly transition from one to the other.

b) Inserting important key messages at the start or end of the speech

Another method is to insert the important parts at the beginning or end of your speech. According to a study done by Murdock, people recall information better in the beginning and the end of a presentation. This helps create an edge for your persuasive presentation.

3. Know Your Content Inside and Out

One of the worst sins you can commit as a speaker is to read your script off a cue card or worse – look at your slides throughout as you speak.

Not only do you sound rigid, monotonous and boring, you’ll definitely lose your audience’s interest as a result. If you cannot engage your audience to listen to you, how are you going to sell whatever that is you are speaking about?

Many tend to memorise their script word for word in an attempt to ‘know their stuff’ which is just a huge recipe for disaster.

What if you get stage fright and your mind turns blank? Or you simply cannot remember? Any hesitation on your part could sprout doubts from the minds of the audience about your speech and its contents.

Hence, focus on memorising the flow of your key points as well as the overall arching message of your speech.

According to experts, understanding the content makes it easier for you to convert ideas and concepts into your own words which you can then clearly explain to others. This allows you to speak with conviction thereby convincing your audience as well.  

4. Confidence

  In order for others to have confidence in you and your message, it all needs to start with being confident in yourself first. By showing you are confident in your topic and yourself, this feeling with exude outwards towards your audience. And when they see this confidence, they’ll believe in what you have to say.

Confidence is key to making sure that you believe in yourself and that others believe in your too. Hence, the more confident you are, the lesser the reason for skeptics to doubt you and be convinced by your speech as a result.

Letting your nerves and stage fright get the better of you, however, will just show your listeners your doubtfulness and hesitation which will make it hard for them to be convinced with what you’re saying.

Confidence, however does not just come in the form of how you speak but your body language as well. This can mean having good eye contact and hand gestures to voice projection.

Pathos ( Emotional Appeal ) :

The most eloquent speakers are found to focus the most on this component and with good reason. This is the main area to focus on when it comes to persuasive speeches because majority of people do things based on “feeling” or anything that connects them emotionally. In summary, emotional appeal is the key to persuade the audience.

Here are some ways you can connect with your audience emotionally:

 1.  Storytelling Techniques

You want to capture the attention of your attendees with your very first words. To do that, start by telling a story. It’s important you do not bombard them with facts and data as it has been scientifically proven that stories engage more parts of our brain as compared to hard facts.

Storytelling is one of the most effective approaches when it comes to persuading your audience to buy your idea, message, service or product. This is due to its ability to stimulate interest, increase engagement and help the audience understand what’s being said.

Hence, tell a short story to provide them with the vision of the goal. It also helps if you can make the story relatable to everyone involved so they are able to resonate with your speech. Storytelling is also extremely useful when it comes to deescalating the situation in a room full of people who may not be too keen on your ideas.

a) Hero’s Journey

There are many ways to tell a persuasive story but one of the most effective and foolproof methods is ‘The Hero’s Journey’ approach. This technique has the exact built-in mechanisms for creating the connection needed for any audience. This can result in an impactful speech that can inspire your audience to action

Described by Joseph Campbell as the The Hero with a Thousand Faces, the Hero’s Journey is the same exact tale every culture tells – just with different characters.

Typically the hero’s journey would somewhat go like this:

• The hero starts out as an ordinary person.
• He or she then gets a ‘call to adventure’—sometimes by choice or by circumstance.
• As the hero leaves the comfort of home and family to begin the journey, he or she faces life-threatening challenges along the way.
• The hero’s situation looks bleak and it further escalates to the Hero’s defeat.
• Then, just when all hope seems lost, the hero finds some inner strength to win despite the odds.

If you noticed, these tales of heroes have three things in common – the problem, the solution and the reward. These three elements are always or mostly used in every hero tale and it never fails to attract the audience.

Leverage on this three step approach to help make your speech much more engaging which will empower your audience in return.

2. Make Use of These Two Persuasive Words

There are words that hold more power in swaying our decision making than others. If we can learn how to utilise them, it’ll be easier to persuade our audience:

When you’re speaking, writing or even pitching to persuade, use first-person language. That means making use of the word ‘you’.

This word not only gets your audience’s attention it also makes them feel special – like they’re a part of something. Using ‘you’ makes you sound much more conversational and friendly which makes it easier to establish a connection with your audience.

Here’s an example: “You are capable. You are strong. And you can make a change in this world” This word is powerful as it holds your audience accountable for what you’re saying and instantly makes them feel involved.

 b)  Because

A study found that using the word ‘because’ would make people more inclined to allow someone else to do something.

Here’s a proven scenario:

Person A: “Excuse me, I have 5 pages. May I use the Xerox machine?”

Person B: “I have 5 pages. May I use the Xerox machine,  because  I need to make copies?

Look at both of these sentences. Are you more inclined to allow Person A to cut the line or Person B? Studies find that only 60% would allow Person A to cut the line while a staggering 93% will do so for Person B even if the reasons are ridiculous.

This is all because they simply heard the word ‘because’ accompanied by a reason. Human brains love explanations and hence we need to know why. Why do I need that feature? How does it benefit me? So what?

Your audience thinks this way as well. Hence, provide them with the why after the ‘because’ to further convince them.

3. Reinforce Your Message

It is vital that you drive your message home. This is to ensure your audience does not lose sight of the key message of your speech. Here are some ways to help reinforce your message:

 a)  Power of Repetition

A study of managers in the workplace by Professors Tsedal Neely of Harvard and Paul Leonardi of Northwestern found that:

“Managers who were deliberately redundant moved their projects forward faster and more smoothly.”

Knowing this, try to apply the power of repetition in your speech to drive home your goals. Don’t rush trying to get your point across but rather, try to convey the message as many times as you can.

However, be creative in repeating your message. Do not say the exact same thing over and over again or you’ll just sound annoying. Instead, find other creative and effective ways to get the same idea across to your audience.

Using visual aids like presentation slides or images not only provide the opportunity to enhance and drive your message home, it also provides 43% added recall according to Prezi.

As humans, we are all naturally visual people – even more so when it comes to listening. A study even found that those who were provided visuals during a speech remembered 55% more than those who only heard it.

Here’s an example: A speaker is giving a talk about the severity of plastic waste. Which one of the scenarios would make you more inclined to do something about this issue?  

Scenario 1: Speaker talks about why plastic is bad for the environment.

Scenario 2: speaker shows devastating photos of the consequences when we ignore the severity of plastic waste..

Naturally, we would feel a sense of responsibility more so when a photo is provided.

Hence, make use of evocative images to stimulate emotions amongst your audience. It does not steal your audience’s attention but reinforces your key message instead. All while evoking a certain feeling in your audience which helps in persuading them to believe in your idea.

c) Colours  

Just like imagery, colours can evoke emotions in your audience as well. Colors signify different emotions and associations.

Look at this video to help you understand how you react to different color stimuli:

 d)  Interactive Content

According to Time magazine, the average person has a very short attention span – they lose concentration after 8 seconds.

A study found that interactive ads were found to be twice as memorable as compared to static ads. Knowing this, you should find ways to create interactive content to further engage and persuade your audience. This can be done with the use of PowerPoint as you can add animations, transitions or even embed videos to spice up your speech.

Furthermore, recent statistics show that video content isn’t just effective, it’s also on the rise. Furthermore, 64% are willing to watch a video if it’s interactive. So if you find that your speech may be boring or full of data, try to present it in a form of an interactive video.

Here’s a video of Hans Rosling, one of the few speakers who know how to present data in a fun and engaging manner:

4. Adopt the Golden Circle Approach

In order to convince others to buy your idea, message, service or product, find out your purpose for what you’re doing.

Here’s a video of Simon Sinek, explaining how the Golden Circle approach is effective in making others buy your idea, message, service or product.

In the video, Simon Sinek mentions that many of us communicate from the outside in. This means we always start with What, How and then Why.

He explains that persuasive speakers do the exact opposite. They start from the inside out. This is also known as the ‘Golden Circle’ Approach:

• Why: What is your purpose for doing what you’re doing
• How: How you show your belief in what you’re doing
• What: What is the result?

One example who makes use of this approach is Apple.

Why: What is your purpose for doing what you’re doing?  Their purpose is to challenge the status quo and th ey believe in thinking differently.

How: How you show your belief in what you’re doing?  By making their products beautifully designed, simple to use and user-friendly.

What: What is the result?  They happen to make great computers.

As Simon Sinek says: “People don’t buy what you do but why you do it.”

Find what you believe in and you’ll realise it’s easier to persuade your audience into buying your message and taking action upon them.

Logos ( Logical Appeal ):  

Have you ever found yourself arguing with a friend over something you definitely know is a fact but somehow they just don’t want to believe you? This is because you lack providing facts or evidence to prove you’re right.

Logos is the final seal of act to convince your audience into buying your idea. This strategy makes use of providing evidence and reasons to support your front. Here are ways to utilise logical appeal effectively:

1. Provide Evidence

Use evidence so that your audience cannot argue or doubt your point. This is because it establishes an objective foundation to your arguments, and makes your point more than just a mere speculation, personal opinions or prejudices.

These evidences can come in many forms such as:

• Case Studies
• Powerful Quotes
• Expert Testimony

 2.  Solutions to Your Problem

Have you ever sat through a presentation and thought the speech was engaging, the content informative and stories compelling? You’re convinced by the issue brought up but you don’t know what to do with it.

This is because the speaker forgot to include one crucial thing– the solution. Without this, your audience will think, “What do I do with all of this new information?”

As a speaker, informing is not enough – take it a step further and show the audience how they can take action. And to inspire action, solutions must be provided. Although problems hook your audience, solutions are what activates the action.

Start adopting the “How will my audience change as a result of hearing my speech?” mindset. Your speech can empower the audience if they can take at least one action because of what you’ve said.

If the audience does take action, this means you’ve successfully persuaded them since they are motivated by your message.

“That tension helps them persuade the audience to adopt a new mindset or behave differently — to move from what is to what could be. And by following Aristotle’s three-part story structure (beginning, middle, end), they create a message that’s easy to digest, remember, and retell.” –Nancy Duarte

Knowing this, you should be prepared to provide solutions to overcome any obstacles or challenges your idea may face or anticipate.

Summing it Up

And there you have it! Leverage on the 3 Step Approach – Ethos, Pathos and Logos – to create a great persuasive presentation that’ll easily get your audience to believe in what you’re saying. If you want your persuasive presentation to have that cutting edge, take a read of some of our recommended books to help boost your persuasive skills as a presenter.

• Identify a good topic and research on your content thoroughly
•  Organise and tailor the content to your audience’s needs
• Reinforce your key message
• Know the motivation behind your speech
• Back up your points and provide solutions

Article Written By: Kai Xin Koh

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Purdue Online Writing Lab Purdue OWL® College of Liberal Arts

Effective Persuasion Presentation

Welcome to the Purdue OWL

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This presentation is designed to introduce your students to a variety of factors that contribute to strong, effective, and ethical persuasion in their writing. The slides presented here are designed to aid the facilitator in an interactive presentation of the elements of persuasive writing and include examples and questions for those viewing the material. This presentation is ideal for any course in which students will be required to write a persuasive document and also helps students think in depth about audience.

9 Essential Elements Of A Persuasive Presentation

Key takeaways:.

– Start strong: Begin your presentation with a catchy hook and clearly state your main point within 30 seconds to capture your audience’s attention and set the tone.

– Establish the purpose or objective: Clearly define your aim and ensure your message revolves around a single, understandable proposition to maintain focus and clarity.

– Know and connect with your audience: Tailor your message to resonate with your audience’s interests and emotions, fostering a deeper connection and enhancing relatability.

– Organize your content: Structure your presentation logically, employing frameworks like problem-solution-benefit or storytelling to maintain coherence and engagement.

– Tell stories. Make them count: Utilize storytelling to captivate your audience, appeal to their emotions, and make your message more memorable and impactful.

– Visual and design elements: Use visuals thoughtfully , adhere to design principles, and ensure your presentation design complements rather than distracts from your content.

– Practice. Practice. Practice: Rehearse your delivery to boost confidence and fluency, embracing feedback to refine your presentation skills.

– Build credibility with evidence: Support your claims with credible evidence, maintaining honesty and integrity to establish trust with your audience.

– Conclude with a call to action: Energize your audience with a clear and compelling call to action, guiding them toward meaningful next steps based on the information you’ve shared.

Persuasive Presentation: What is it?

A persuasive presentation is when someone speaks to a group and tries to make them agree with their ideas. It’s about convincing people to think like you and do what you suggest. This type of presentation is hard because you have to get people to approve of your thoughts and take action based on them. You can see examples of persuasive presentations from prominent business leaders worldwide.

In today’s world, being good at persuasive presenting is essential. Whether you’re trying to get a job or win over customers, being persuasive shows that you know your stuff and can be trusted. It might be easier to convince your friends at work, but how do you get a bunch of strangers to believe you? 

Persuasive presenting means clearly and convincingly sharing your ideas with others. It’s about making a strong emotional and intellectual connection with your audience. This skill will be helpful throughout your life and help you and your audience learn more deeply.

In a persuasive presentation, the speaker tries to make the audience agree with them and take action. A good persuasive presentation uses a mix of facts, logic, and understanding to help the audience see things from a new perspective.

Keep reading to learn strategies to get really good at persuasive presenting.

Start Strong

The initial moments of your presentation are pivotal, shaping your audience’s receptiveness to your message. Within the first 30 seconds, seize attention by stating a compelling headline message that succinctly encapsulates your big idea. This sets the tone and expectations for your talk.

Craft a hook, be it a surprising fact, anecdote, or personal story, to draw in your audience and establish credibility. Ensure this hook resonates with your listeners, demonstrating relevance to their lives.

Your introduction should captivate, identify a problem, and connect it to your audience. Open with a catchy hook, then swiftly tie it to your audience’s concerns. Clearly state what you aim to persuade your audience of, setting the stage for your presentation’s focal point.

Define your target audience clearly and address them directly, showing how your presentation addresses their interests and needs. Immediately introduce the value you offer, whether tangible or emotional, providing concrete examples to illustrate its impact.

In essence, start strong to capture attention, establish relevance, and set the tone for a persuasive presentation.

Establish the Purpose or Objective

Before crafting a persuasive presentation, it’s crucial to pinpoint your aim. What do you hope your audience will do, think, or feel afterward? Your objective must be precise, measurable, and feasible, tailored to meet your audience’s needs. For instance, if you aim to convince customers to purchase your new product, demonstrate how it solves their problems, stands out from competitors, and benefits them.

Identify your presentation’s goal—whether it’s making a sale, swaying a vote, or altering perspectives on a topic. This clarity helps you refine your focus.

The essence of persuasion lies in articulating a single, clear point. Keep your presentation centered around one easily understood proposition, as a complex or vague message risks losing your audience’s interest. Additionally, a focused topic lends confidence to your delivery, a vital ingredient in persuasion.

Every persuasive speech needs a distinct objective, whether securing investment or garnering support for an idea. Ensure your speech concludes with a compelling call to action, directing your audience on what steps to take next.

Lastly, distill your message down to one key takeaway. Keep it concise and supported by evidence, avoiding the temptation to cover too much ground. Honing in on a single point makes your presentation more memorable and impactful.

Know and Connect with Your Audience

Understanding your audience members is paramount in crafting a persuasive presentation. Analyze who they are, what they care about, and what they expect from you. Tailor your message, tone, and style accordingly. For instance, if your audience comprises experts, use technical language and provide evidence. If they’re laypeople, simplify language and appeal to emotions.

Put yourself in their shoes. What are their concerns, values, and needs? Shape your message to resonate with them, focusing on relevant facts that address their unique position. To be persuasive, think from their perspective, considering their demographics, beliefs, and motivations.

Building a connection with your audience is critical. Show empathy, understanding, and awareness of their perspective. Engage them through eye contact, smiles, and gestures. Adapt your delivery to their energy and environment. Connect emotionally to help them empathize with your argument. Knowing and connecting with your audience can make your presentation more relatable and compelling, increasing its persuasive impact.

Organize your Content

Organizing your content is essential to ensure your persuasive presentation hits the mark. Structure it logically to support your purpose and maintain a smooth flow. One effective framework is the problem-solution-benefit structure, where you highlight the problem, offer your solution, and outline its benefits. Alternatively, employ storytelling, analogies, or comparisons to enhance engagement and memorability.

Keep slide presentations concise and relevant to your audience’s interests. Focus on key points that address their needs, presented creatively through storytelling or analogies to maintain engagement.

Arrange your content into coherent sections or subsections for a logical flow. Begin with an introduction, setting the stage, and then progress through each point systematically.

Tell Stories. Make them Count.

Storytelling is a potent tool for effective communication and persuasion. Whether you aim to build relationships, make a sales pitch , or deliver a persuasive speech, stories can mesmerize your audience and drive your message home.

Craft your stories strategically, starting with a hook to grab attention and setting up the stakes to create intrigue. Conclude with a clear moral or message to leave a lasting impression.

To persuade effectively, it’s crucial to appeal to the audience’s brains as well as their hearts. Emotional connections foster deeper engagement with your message, making the facts more compelling and memorable.

Incorporate multiple short anecdotes or examples into your presentation, filled with vivid details to make them relatable and engaging. Strike a balance between familiarity and novelty to keep your audience interested and credible.

Remember, humans are primarily emotional beings; storytelling taps into this aspect of our nature. Start your presentation with an emotional story that resonates with your audience’s experiences and concerns. Presenting the narrative from the audience’s viewpoint enhances relatability and increases its impact.

Utilize storytelling techniques to transform abstract concepts into tangible scenarios, taking your audience on a journey they can relate to. Whether through case studies, success stories, or personal anecdotes, weaving narratives into your presentation enhances engagement and retention.

Storytelling is a powerful tool in persuasive presentations, making your message more relatable, memorable, and emotionally engaging. Craft your stories thoughtfully, appeal to your audience’s hearts and minds, and watch as your message resonates and inspires action.

Nail the Visual and Design Elements

Effective visual design is pivotal in crafting a persuasive presentation. Choose visuals that complement your content, reinforce your message, and resonate with your audience. Utilize slides, charts, images, videos, or animations thoughtfully, adhering to basic design principles like contrast, alignment, repetition, and proximity for clarity and consistency. Avoid clutter and distractions while selecting colors, fonts, and icons that align with your topic and tone.

Your presentation’s design should amplify rather than overshadow your content. Opt for high-quality visuals and coherent color schemes, minimizing text to emphasize key points. Remember, visuals should support storytelling, not dominate it.

Incorporating visual aids like charts, diagrams, photographs, or videos can enhance the clarity and effectiveness of your presentation, aiding in illustrating your points persuasively.

Practice, practice, practice.

Practicing your delivery is one of the most crucial steps in preparing a persuasive presentation. Rehearse multiple times, whether in front of a mirror, with a friend, or recording yourself, to boost confidence, fluency, and clarity. Pay attention to your body language, voice, and eye contact to enhance credibility and rapport with your audience. Anticipate potential questions or objections and strategize how to handle them gracefully.

Repetition is key to mastering your delivery. Practice until your presentation flows naturally, avoiding the pitfall of sounding like you’re reading from cue cards. Use notes and cue cards sparingly as guides, not scripts. Seeking feedback from trusted colleagues can refine your delivery and highlight areas for improvement.

Confidence grows with each practice session. Whether in front of a mirror or with an audience, the more you rehearse, the more polished and persuasive your presentation will become. Embrace practice as the pathway to proficiency in delivering a compelling message.

Build Credibility with Evidence

Ensuring accuracy and providing evidence are essential to building credibility in your persuasive presentation. Your credibility, or trustworthiness, directly influences how your audience responds to your message. Just as you trust a friend’s recommendation, your audience must trust what you share, valuing authenticity and integrity.

Supporting your claims with credible evidence is crucial for persuasiveness. Utilize sources, statistics, and real-world examples to bolster your arguments. Concrete evidence reassures your audience about the feasibility and effectiveness of your solutions, fostering trust and confidence.

During Q&A sessions, seize the opportunity to demonstrate knowledge and expertise, maintaining concise responses to sustain audience interest. Avoid bluffing if uncertain, as honesty preserves credibility. Credibility is paramount in persuasive presentations, so always back up your claims with evidence, be it facts, data, or expert testimony.

Conclude with a Call to Action

Avoid the common pitfall of ending your presentation with a dull summary. Instead, energize your audience with a clear call to action (CTA), prompting them to take meaningful steps based on the information you’ve shared.

Guide your audience on the next steps after the journey you’ve taken them on. A straightforward CTA provides direction, whether trying a new product, delving deeper into a concept, or reflecting on insights.

Make your call to action easy to act on, reducing friction for immediate engagement. Specify action steps clearly, infuse urgency to motivate prompt action, and remind your audience of the benefits they’ll gain by acting.

Be explicit about what you want your audience to do next, whether making a purchase, supporting a cause, or changing a behavior. Avoid ambiguity and make the desired action straightforward.

Create a sense of urgency by explaining why immediate action is necessary and encouraging prompt responses. Remind your audience of the positive outcomes awaiting them, reinforcing their motivation to act.

Tell your audience precisely what action you want them to take after your presentation. Clarity in your call to action is key, whether it’s signing a petition, donating money, or simply pondering your message.

Crafting an Effective Persuasive Presentation: A Guide to Winning Over Your Audience

As you embark on the journey of persuasive presenting, armed with strategies to captivate and influence your audience, remember that the power lies in your ability to connect authentically, deliver compelling content, and inspire action. From the impactful outset to the conclusive call to action, each component plays a vital role in shaping a persuasive narrative.

Start Strong:   Seize attention, establish relevance, and set the tone for your presentation with a compelling opening.

Establish the Purpose or Objective:   Clarify your aim, craft a focused message, and conclude with a compelling call to action.\

Know and Connect with Your Audience:   Tailor your message, empathize with their perspective, and engage them emotionally to enhance relatability and persuasion.

Organize Your Content:  Structure your presentation logically, focusing on a single, clear point supported by evidence, and guide your audience through a coherent narrative.

Tell Stories. Make Them Count:

• Leverage the power of storytelling to mesmerize your audience.
• Appeal to their emotions.
• Make your message more memorable and impactful.

Visual and Design Elements:

• Utilize visuals thoughtfully.
• Adhere to design principles.
• Ensure your presentation design amplifies rather than overshadows your content.

Practice, practice, practice: Rehearse your delivery, refine your speaking skills, and embrace feedback to enhance confidence and fluency.

Build Credibility with Evidence:

• Support your claims with credible evidence.
• Maintain honesty and integrity.
• Back up your assertions to establish trust with your audience.

Conclude with a Call to Action: Energize your audience with a clear and compelling call to action, guiding them toward meaningful next steps based on the information you’ve shared.

By incorporating these elements into your persuasive presentations, you’ll engage and inspire your audience and cultivate a lasting impact that extends far beyond the confines of your speech. Master the art of persuasive presenting, and watch as your ideas transform into action and change.

Frequently-Asked-Questions (FAQs)

1. What is a persuasive presentation? A persuasive presentation is when someone talks to a group and tries to make them agree with their ideas. It’s about convincing people to think like you and do what you suggest. This type of presentation is hard because you have to get people to approve of your thoughts and take action based on them.

2. Why is persuasive presenting essential in today’s world?

Persuasive presenting is vital because it helps you stand out in the workplace. Whether you’re trying to get a job or win over customers, being persuasive shows that you know your stuff and can be trusted. It might be easier to convince your friends at work, but knowing how to persuade strangers is a valuable skill.

3. How do you start a persuasive presentation?

Start strong by capturing attention within the first 30 seconds. Use a compelling headline message and a catchy hook, like a surprising fact or personal story, to draw in your audience and establish credibility. Make sure to connect with your audience by identifying a problem that resonates with them and clearly stating what you aim to persuade them of.

4. How do you structure a persuasive presentation?

To structure a persuasive presentation effectively, establish a clear objective tailored to meet your audience’s needs. Focus on a single, clear point supported by evidence, and guide your audience through a coherent narrative. Use storytelling, visuals, and design elements to enhance engagement and clarity. Finally, conclude with a compelling call to action, prompting your audience to take meaningful next steps based on your message.

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14: Presentations to Persuade

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Persuasion is an act or process of presenting arguments to move, motivate, or change your audience. Aristotle taught that rhetoric , or the art of public speaking, involves the faculty of observing in any given case the available means of persuasion (Covino, W. A. and Jolliffe, D. A., 1995). In the case of President Obama, he may have appealed to your sense of duty and national values. In persuading your parents to lend you the car keys, you may have asked one parent instead of the other, calculating the probable response of each parent and electing to approach the one who was more likely to adopt your position (and give you the keys). Persuasion can be implicit or explicit and can have both positive and negative effects. In this chapter we’ll discuss the importance of ethics, as we have in previous chapters, when presenting your audience with arguments in order to motivate them to adopt your view, consider your points, or change their behavior.

• 14.1: What Is Persuasion? Persuasion is an act or process of presenting arguments to move, motivate, or change your audience. Persuasion is the act of presenting arguments for change, while motivation involves the force to bring about change. The concept of measurable gain assesses audience response to a persuasive message.
• 14.2: Principles of Persuasion A persuasive message can succeed through the principles of reciprocity, scarcity, authority, commitment and consistency, consensus, and liking.
• 14.3: Functions of the Presentation to Persuade A persuasive speech may stimulate thought, convince, call to action, increase consideration, or develop tolerance of alternate perspectives.
• 14.4: Meeting the Listener’s Basic Needs In this section we will examine why we communicate, illustrating how meeting the listener’s basic needs is central to effective communication. It’s normal for the audience to consider why you are persuading them, and there is significant support for the notion that by meeting the audience’s basic needs, whether they are a customer, colleague, or supervisor, you will more effectively persuade them to consider your position.
• 14.5: Making an Argument In this section, we will briefly discuss the classic form of an argument, a more modern interpretation, and finally seven basic arguments you may choose to use. Imagine that each is a tool in your toolbox, and that you want to know how to use each effectively. Know that people who try to persuade you, from telemarketers to politics, usually have these tools at hand.
• 14.6: Speaking Ethically and Avoiding Fallacies Speaking to persuade should not involve manipulation, coercion, false logic, or other unethical techniques.
• 14.7: Sample Persuasive Speech Here is a generic, sample speech in an outline form with notes and suggestions.
• 14.8: Elevator Speech An elevator speech is to oral communication what a Twitter message (limited to 280 characters) is to written communication. It has to engage and interest the listener, inform and/or persuade, and be memorable (Howell, L., 2006). An elevator speech is a presentation that persuades the listener in less than thirty seconds, or around a hundred words. It takes its name from the idea that in a short elevator ride (of perhaps ten floors), carefully chosen words can make a difference.
• 14.9: Additional Resources

Thumbnail: www.pexels.com/photo/man-bes...ground-716276/

Mastering the art of persuasive presentations

This article will guide you on how to deliver a persuasive presentation to establish your credibility as a speaker.

Supriya Sarkar

Building presentations

Captivating an audience and inspiring action through persuasive presentations is a valuable skill.

In this guide, we'll delve into the essence of persuasive presentations, exploring their significance and equipping you with actionable tips to elevate your skills.

Before exploring the tips and techniques for creating a compelling persuasive presentation, let's establish a clear understanding of what a persuasive presentation is and the elements it encompasses.

What is a persuasive presentation and why is it important?

A persuasive presentation, as the name suggests, is a communication approach aimed at convincing or persuading an audience to embrace a particular point of view and take specific actions. These presentations play a pivotal role in effectively conveying ideas in diverse settings, such as boardrooms, classrooms, or public forums.

The significance of persuasive presentations lies in their capacity to bring about a change in opinions and drive desired decisions. Additionally, they contribute to building credibility, making them a valuable tool for achieving a range of professional and personal goals. Whether in business, education, or public speaking, the ability to craft and deliver persuasive presentations is a crucial skill that can influence outcomes and shape perspectives.

How do you build trust with the audience?

Establishing trust is the foundation of effective presentations. Persuasion, once considered a soft skill, is now fundamental in the business world. Before crafting your presentation, understand these three key elements of persuasive speech:

- Ethos (Character) : People listen to those they trust. To begin, establish your credibility by sharing relevant experiences, background, and expertise. You should speak with confidence which also plays a significant role in establishing your credibility. - Pathos (Emotional appeal) : Emotional appeal is often used as a persuasive strategy. You see the practical implementation in your everyday life through advertisements. Companies and brands tap into the emotions of the people to advertise products and services. - Logos (Logic) : Back up your argument by incorporating facts, figures, testimonies, and expert validations. This not only boosts your credibility but also makes your presentation more convincing. In essence, mastering ethos, pathos, and logos equips you with the tools to build trust, evoke emotions, and present logically sound arguments.

Preparing for a persuasive presentation:

Preparing for a persuasive presentation requires careful planning and strategic approaches. The key to success lies in understanding your audience thoroughly and executing effective communication throughout the presentation.

Thorough research for audience understanding

Effective preparation is the key to a successful persuasive presentation. Before you start with your presentation invest time in understanding the interests, needs, concerns, likes, and dislikes of your audience. By analyzing these aspects, you can establish a stronger connection with them, speaking their language and addressing their specific concerns. Getting to know your audience also involves understanding how they prefer to consume information. The more insights you gather about your audience, the better you can tailor your messages to resonate with them. This deeper understanding enables you to create a more compelling presentation and deliver it persuasively, enhancing the overall impact on your audience.

Crafting a compelling message

Crafting a compelling message involves an understanding of your audience's interests and values, rooted in a deep awareness of their challenges. To enhance the persuasiveness of your presentation, focus on addressing the specific struggles your audience faces. Take the time to learn about their challenges, enabling you to identify solutions and enhance the overall customer experience. During the presentation, it's advantageous to offer your audience a preview of the topics you'll cover. This not only sets the right expectations but also keeps them engaged as they anticipate the discussion of topics that interest them the most. This strategic approach ensures that your message resonates effectively, capturing and maintaining the attention of your audience.

Structuring a persuasive presentation:

A well-organized presentation not only enhances clarity but also maximizes the impact of your message. Therefore, structuring a persuasive presentation is essential for delivering a clear message, engaging the audience, ensuring a logical flow of ideas, and emphasizing key points effectively.

Components of a persuasive presentation structure

A well-structured presentation ensures a seamless flow of persuasive content. Here are the key components of a persuasive presentation structure:

1. Introduction :

Begin with a captivating opening that grabs the audience's attention, such as a surprising fact, a thought-provoking question, or a powerful quote. You should briefly introduce yourself and establish credibility by sharing relevant qualifications or experience.

2. Overview:

Clearly state the main purpose of your presentation with an overarching message or argument you want your audience to understand. You can share a brief overview of the presentation's content which will set expectations and offer a roadmap for the audience.

3. Main body:

In the body of the presentation, organize the main arguments to support the presentation’s purpose. Support your arguments with relevant and credible evidence, examples, statistics, or anecdotes. Ensure a logical flow between ideas, for smooth transitions. You can use visual aids like slides, charts, graphs, or images that can enhance engagement. Integrating storytelling is also a smart choice to humanize your message. Personal stories or case studies can be used as powerful tools for persuasion. This will help you foster an emotional connection with the audience.

4. Solution statement:

Your solution statement should be clear with a definite action required from the audience. Whether making a purchase, adopting a new idea, or supporting a cause, a strong and specific call to action is essential for guiding your audience's next steps.

5. Conclusion:

Summarize key points to ensure they stick in the minds of your audience. End with a strong closing statement which could be a memorable quote, a call to reflection, or a final appeal that can motivate the audience to act in your favor.

By incorporating these components, your persuasive presentation structure will guide your audience through a compelling narrative, motivating them to align with your message.

Techniques for delivering a persuasive presentation:

Focusing on techniques for delivering a persuasive presentation is crucial as it enhances your ability to captivate and influence your audience effectively. Maintaining a confident and authoritative tone instills credibility, and builds trust with your audience. Explore the following tips to achieve the desired impact and influence your audience's perspective effectively.

1. Body language and manner of speech in presentation delivery:

Effective communication extends beyond words; it centers on non-verbal cues that significantly influence your presentation. Remarkably, 93% of communication is conveyed through non-verbal channels , leaving a mere 7% for words. Your body language serves as a visual indicator of confidence. Adopting confident postures, even if initially an act, can influence your internal state, fostering genuine confidence over time.

Key Components of non-verbal communication:

- Eye contact: Establishing and maintaining eye contact fosters a connection with your audience, projecting confidence and sincerity.

- Posture: Your body posture communicates volumes about your confidence and authority. Keep your posture straight and upright to show confidence, even if you don't feel it right away. Doing this regularly can help you start feeling more confident over time.

- Hand gestures: Purposeful gestures complement your spoken words, emphasizing key points and adding dynamism to your presentation.

2. Manner of speech:

When you talk, it's crucial to use words that your audience can easily understand. Make sure your language connects with them, going beyond just words to create a strong bond. In essence, mastering body language and refining your manner of speech allows you to not only convey information effectively but also establish a profound connection with your audience, enhancing the overall impact of your presentation.

Handling objections:

When you're ready to handle objections or answer questions, it all comes down to understanding your presentation topic well. Take the time to thoroughly research what you'll be talking about and think about any doubts or questions that people might have. Furthermore, your ability to effectively convey supporting data to your audience is crucial. When you present an argument supported by concrete facts and numbers, it solidifies itself as a truth. The key is to be prepared. When you can address objections and show that you've done your homework, it not only strengthens your argument but also makes you more convincing. So, dive into your subject, be ready for potential questions, and watch how it adds weight to what you're saying.

Involve the audience

Involving the audience encourages a two-way communication flow, making the presentation more relatable and impactful for the audience. Additionally, involving the audience promotes better retention of information and increases the likelihood of the audience embracing and internalizing the presented ideas. Overall, audience involvement enhances the effectiveness of the presentation by creating a collaborative and interactive environment.

Engaging the audience:

Connecting with your audience through active engagement builds rapport. When you address them directly, inviting questions, thoughts, and contributions, it creates a compelling experience. Engaging with your audience in this way fosters a sense of trust, making them feel comfortable sharing their ideas and supporting your message. To actively involve your audience and foster a strong sense of participation and connection, consider incorporating interactive techniques like: -    Posing thought-provoking questions. -    Encouraging individuals to share their insights or personal experiences. -    Utilize live polls or surveys to gather real-time feedback. -    Introducing activities like group discussions or activities that require collaboration. -    leverage technology by integrating interactive tools like Q&A sessions or live chats to address queries in real-time. Creating an inclusive atmosphere where everyone feels their contribution is valued enhances engagement and strengthens the overall connection with your audience.

Clear call-to-action:

A crucial focal point is crafting a persuasive call-to-action (CTA) that motivates your audience to take the desired next steps. It helps your audience understand what is expected of them and what actions they should take. Some tips that will help you in crafting a clear CTA are shared below: -    Use compelling language that emphasizes the benefits and urgency of the action. -    Make the CTA specific, ensuring it leaves no room for ambiguity. -    Consider incorporating a sense of exclusivity or limited-time offers to instill a sense of immediacy. -    Effectively conveying the value and importance of the next steps. -    Additionally, align the CTA with the overall narrative of your presentation, creating a seamless transition from your message to the desired action. So, connect with your audience, make them feel at ease, and guide them with a straightforward call-to-action for a more impactful and effective presentation.

Make a persuasive presentation with Prezent

These practical techniques are not just theory but these are tools you can use in the real world. By adopting these strategies, you're not just giving a presentation; you're becoming a persuasive communicator who can truly make a lasting impact. Check our guide on " Advanced Persuasion Techniques " to learn more about using persuasion skills for your next presentation.  With these tools in your armor, you'll not only connect better with your audience but also substantiate your points with facts and create a compelling call to action. As you elevate your presentation skills using these simple yet powerful techniques, you'll witness a transformation in your communication abilities.

Discover the impact of these strategies with Prezent, a valuable tool that simplifies tasks like storytelling and ensures brand compliance. Try creating a presentation for free with our trial , or opt for a comprehensive product tour through a scheduled demo to explore all the features. See firsthand how Prezent can enhance your presentation game.

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Writing To Persuade Full lesson Powerpoint

Subject: English

Age range: 11-14

Resource type: Lesson (complete)

Last updated

9 April 2018

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