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What art and design tutors are looking for

The underlying message is that tutors want to know about you, your practice, your inspirations, and your aspirations, and for your personal statement to act as written accompaniment to your portfolio and performance at interview.

How to make your art and design statement stand out

Admissions tutors prefer to read personal statements that don't stick to a predictable formula – here are a few tactics to ensure yours packs a punch.

  • Focus on the course: Martin Conreen, design admissions tutor at Goldsmiths, University of London, urges applicants for design courses 'not to over mention art' but to stay focused on design. He also feels some applicants waste too much space on non-relevant factors like their sporting achievements.
  • Your influences: Martin adds he wants to hear who your influences are, why they inspire you, and 'how their work has resonance with your own, or with your own ideas'.
  • Examples of what inspires you: David Baldry, fine art course leader at University Campus Suffolk, echoes this: 'Tell us what inspires you. We want to know what contemporary art interests you, so talk about key artists or an exhibition that made an impression on you. We want to know how you respond to the world creatively, so talk about your experiences or projects you’ve developed independently. Also, edit it so it sounds punchy'.
  • Demonstrate your artistic ambitions: Alison Jones, fine art admissions tutor at Goldsmiths, is looking for 'interesting individuals who have a passion for art and a commitment to developing themselves as artists. Therefore, your personal statement should demonstrate an understanding of your own work, focusing on what is unique about your practice'.
  • Be original: starting your statement with a well-known quote – such as 'fashion is not something that exists in dresses only' – is inadvisable. 189 applicants quoted that exact Coco Chanel snippet last year, so it really won't make you stand out from the crowd.

It's all summed up nicely by Arts University Bournemouth whose advice is:

'Be focused on the field you're applying for (no scattergun approach), name artists or designers you admire, think contemporary, reflect on exhibitions or galleries or events you've visited, and don't think "I'll tell them at the interview" – put it in the statement!'

Find out more about studying art and design, including entry requirements, why you should study it, and possible careers it could lead on to.  

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29 September 2023

6 minutes read

Artist Statement of Purpose Examples: Crafting Your Fine Art Personal Statement

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Dirghayu Kaushik

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When it comes to pursuing a career in fine art, a well-crafted artist statement of purpose can be your ticket to success. Whether you’re applying for an MFA, BFA, or a position in the art world, your personal statement holds the key to showcasing your passion, creativity, and dedication.

In this comprehensive guide, we will dive deep into artist statement of purpose examples, helping you understand how to articulate your love for art effectively and create a compelling personal statement.

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  • The Importance of a Personal Statement

Your personal statement, often interchangeably referred to as a statement of purpose (SOP), is your opportunity to tell your unique story as an artist. It allows admissions committees or potential employers to get to know you beyond your portfolio or resume.

Your personal statement should convey your artistic journey, influences, experiences, and future aspirations. It’s a chance to make a lasting impression and demonstrate why you are a perfect fit for your chosen fine art program or career in the art world.

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  • Crafting a Captivating Introduction

Personal Statement

Your personal statement should begin with a captivating introduction that immediately grabs the reader’s attention. Think of it as the opening scene in a captivating movie. Here’s an example:

“Art has always been my muse, guiding my life’s path towards creative expression. From the moment I held a paintbrush, I knew that art was more than just colors on a canvas; it was a form of storytelling, a means to connect with the world and express the deepest facets of my being.”

Expressing Your Love for Fine Art

Your introduction should convey your deep-seated love for fine art. You can talk about when and how your passion for art first ignited. Maybe it was a childhood memory of visiting an art museum, or perhaps you had an inspiring art teacher who encouraged your creativity. Sharing this personal connection with art can draw readers into your narrative.

Defining Your Artistic Identity

In the introduction, you should also touch upon what makes your artistic identity unique. What sets you apart as an artist? Do you have a signature style, technique, or theme that defines your work? This is the time to provide a glimpse into what makes your art special.

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  • Sharing Concrete Examples of Your Work and Experiences

Statement Examples

Once you’ve captured your reader’s attention with a compelling introduction, it’s time to delve into the heart of your personal statement by sharing concrete examples of your work and experiences. This section should showcase your artistic journey and demonstrate your dedication to your craft.

Highlighting Artistic Milestones

In this section, you can mention significant milestones in your artistic journey. These could include exhibitions, awards, or collaborations that have shaped your development as an artist. For instance:

“Over the years, I have had the privilege of showcasing my work in prestigious galleries and museums, such as the Tate Modern in London. These opportunities not only exposed my art to a wider audience but also pushed me to constantly evolve as an artist.”

By highlighting these achievements, you demonstrate your commitment to your art and your ability to thrive in the competitive art world.

Discussing Artistic Influences

Artists are often inspired by the work of others. Share the artists or artworks that have influenced your creative process. You might mention famous painters, sculptors, or contemporary artists whose work resonates with you. Explaining how these influences have shaped your artistic perspective can provide insight into your unique approach to art.

Detailing Your Educational Background

If you’ve pursued formal education in fine art, whether it’s an undergraduate degree, a BFA, or an MFA, this is the place to discuss it. Talk about your academic journey, the courses that had a profound impact on you, and any mentors who guided your artistic growth. Be sure to convey how your education has contributed to your development as an artist.

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  • Exploring Specific Interests and Influences

Art and Design Personal Statement

Art is a vast and diverse field, and this section allows you to explore your specific interests and influences in greater detail. Whether you’re passionate about painting, sculpture, graphic design, or any other art form, here’s where you can delve into the heart of your creative focus.

Passion for a Specific Art Form

Share your deep-seated passion for your chosen art form. Explain why you are drawn to it and how it allows you to express yourself. For example:

“My fascination with seascapes and the fragility of nature has been a recurring theme in my work. It’s a subject that allows me to explore the vastness and immensity of the natural world while conveying its fragility.”

Artistic Inspirations

Discuss the artists or movements that have had a profound impact on your work within your chosen art form. Whether it’s the abstract expressionism of Jackson Pollock or the precision of Renaissance art, detailing these influences adds depth to your personal statement.

Your Creative Process

Take the reader on a journey through your creative process. How do you approach your work? Do you start with sketches, embrace spontaneity, or meticulously plan each piece? Sharing your process can provide insight into your artistic mindset.

  • Articulating Your Goals and Aspirations

Fine Art Personal Statement

Your personal statement should not only reflect on your past but also look to the future. What are your artistic goals and aspirations? Where do you see yourself in the art world? This section allows you to articulate your vision and ambition as an artist.

Short-Term Goals

Discuss your immediate goals within the art world. Whether it’s participating in specific exhibitions, collaborating with fellow artists, or mastering a new technique, these short-term objectives reveal your drive and commitment.

Long-Term Aspirations

Take a broader view and share your long-term aspirations. Do you dream of curating your own gallery, teaching art to the next generation, or becoming an internationally recognized artist? Expressing these ambitions paints a vivid picture of your future in the art world.

Why This Program or Career?

If you’re applying to a specific program, be it an MFA or a job opportunity, explain why it’s the perfect fit for your artistic journey. Mention how the program’s curriculum, faculty, or mission align with your goals.

  • Tailoring Your Statement for MFA and BFA Applications

MFA and BFA

Depending on whether you’re applying for a Master of Fine Arts (MFA) or a Bachelor of Fine Arts (BFA) program, there are specific elements to emphasize in your personal statement.

MFA Program Emphasis

For MFA applicants, emphasize your commitment to furthering your craft and the advanced level of artistry you bring to the table. Discuss your readiness for the intensive program and your eagerness to engage in critical discourse with fellow artists.

“Enrolling in the MFA program at [University Name] is a natural step in my journey to become a professional artist. I am ready to immerse myself in a community of dedicated artists, engage in rigorous critiques, and push the boundaries of my creative practice.”

BFA Program Emphasis

Similarly, BFA applicants should convey their passion and readiness to embark on their educational journey. Highlight your enthusiasm for learning and your willingness to explore various aspects of fine art.

“I am eager to embark on the BFA program, where I can continue to refine my graphic design and photography skills. This program’s focus on nurturing emerging artists aligns perfectly with my goals of honing my craft and exploring new artistic horizons.”

  • Showcasing Your Love for Art History

Art History

For those with a passion for art history, your personal statement should reflect your deep love for the subject and your desire to explore its intricacies.

Unearthing Art Historical Insights

Share your favorite periods, artists, or art movements within the scope of art history. Discuss why you find these aspects particularly fascinating and how they have influenced your perspective.

“Art history has been my guiding light in understanding the evolution of artistic expression. I am particularly captivated by the Romantic period and its emphasis on emotion, individualism, and nature, as seen in the works of artists like Caspar David Friedrich.”

Academic Pursuits

If you’re applying for graduate studies in art history, discuss your academic interests and the areas of art history you wish to explore further. Mention any research projects, papers, or presentations that showcase your dedication to the field.

“ During my undergraduate studies, I delved into the complexities of American art history. My thesis on the impact of Abstract Expressionism on post-war American society was a testament to my commitment to scholarly pursuits in this field .”

  • Conclusion: Crafting Your Artistic Narrative

Crafting a compelling artist statement of purpose is an art form in itself. By drawing inspiration from these examples and infusing your personal experiences, you can create a statement that reflects your passion for fine art.

Remember, your personal statement is your opportunity to shine and convey why you are a perfect fit for your chosen fine art program or career in the art world.

In closing, let your personal statement be a testament to your love for art and your unwavering commitment to the world of creativity. Use it as a canvas to paint your story, one brushstroke at a time, and let your passion shine through every word. Your artistic journey begins with your statement of purpose, so make it a masterpiece.

With this comprehensive guide, you now have the tools and inspiration to craft a personal statement that leaves a lasting impression and sets you on a path toward success in the world of fine art. Embrace your creativity, share your story, and let your love for art guide you on this incredible artistic journey.

What should I include in my artist statement of purpose?

Your statement should cover your artistic journey, influences, experiences, and future aspirations. Use concrete examples to illustrate your passion for fine art.

How long should my personal statement be?

Aim for a concise statement, typically around 500-800 words. Be sure to follow any specific word limit guidelines provided by the institution or program.

Can I use samples of my work in my statement?

Absolutely! Including images or descriptions of your work can add depth to your statement and showcase your artistic abilities.

Should I mention specific artists or artworks that inspire me?

Yes, mentioning artists or artworks that have influenced you can provide insight into your artistic perspective and passion.

How important is the artist statement in the application process?

Your personal statement is a crucial component of your application. It allows admissions committees to understand your unique voice, passion, and suitability for their program.

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Table of Contents

  • • The Importance of a Personal Statement
  • • Crafting a Captivating Introduction
  • • Sharing Concrete Examples of Your Work and Experiences
  • • Exploring Specific Interests and Influences
  • • Articulating Your Goals and Aspirations
  • • Tailoring Your Statement for MFA and BFA Applications
  • • Showcasing Your Love for Art History
  • • Conclusion: Crafting Your Artistic Narrative

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Art and design personal statements

Art student

On this page you'll find a collection of real personal statements written by students applying to study art, design and related courses at university.

These personal statements are written by real students - don't expect them all to be perfect! But by reading through a few of these samples, you'll be able to get some ideas and inspiration for your own personal statement. 

Art and design personal statement examples

More help with your personal statement.

You can find personal statement examples for other courses by using this subject list, or by returning to our personal statements by subject page.

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Art & Design Personal Statement Examples

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  • 2 Career Opportunities
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Personal Statement Example Links

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Ever been driven by a passion for creating, expressing, and visualising ideas? Fascinated by the prospect of using visual and tangible media to communicate and influence?

If so, a degree in Art and Design could be your perfect journey. This dynamic field encourages you to explore your creative potential, apply design principles, and understand the aesthetic, cultural, and social dimensions of art.

Art Design is an exciting and relevant university course for students interested in exploring the creative and innovative aspects of art. This course provides students with a comprehensive understanding of the fundamentals of art and design, including color theory, composition, and the importance of concept.

Students will learn how to effectively communicate their ideas through a variety of mediums, such as drawing, painting, sculpture, photography, and digital media. Additionally, students will gain an understanding of the history of art and design, and how it has evolved over time.

The course will also cover the practical aspects of art and design, such as how to create a portfolio, how to market their work, and how to use various tools and techniques to create their own unique works of art.

Furthermore, students will be taught how to apply their creative skills to real-world problems, such as designing products or creating visual campaigns for businesses.

Overall, Art Design is an interesting and relevant choice for students who are interested in exploring the creative and innovative aspects of art. It provides students with the opportunity to develop their skills and gain a deeper understanding of the art and design process.

👍 When writing a personal statement : Highlight your passion for the course, demonstrating your understanding of it. Use relevant personal experiences, coursework, or work history to showcase how these have fostered your interest and readiness for the course.

Career Opportunities

Earning an Art and Design degree from a UK university offers a rich variety of career possibilities, allowing you to channel your creativity in numerous ways:

1. Graphic Designer: Create visual concepts to communicate ideas, inspire, inform, or captivate consumers.

2. Art Director: Manage and coordinate the creative design output within advertising, media, or product development environments.

3. Illustrator: Produce drawings, diagrams or similar artwork for use in products like books, magazines, and digital media.

4. Exhibition Designer: Plan and design commercial exhibitions, including art galleries and museums, trade exhibitions and retail spaces.

5. Product Designer: Develop new product ideas and designs based on market trends and consumer needs.

6. Textile Designer: Create original designs for fabrics, carpets, wall coverings, and other textile products.

7. Art Therapist: Use the creative process of making art to improve individuals’ physical, mental, and emotional wellbeing.

8. Art Teacher: Inspire the next generation of artists by teaching art and design at various levels of education.

These are just a few of the creative and rewarding pathways available to you with an Art and Design degree. Let your creativity lead the way to a vibrant career!

UK Admission Requirements

In order to be accepted into the Art Design course at a UK university, applicants must meet the following entry criteria:

Grades: Applicants must have achieved a minimum of a Grade C in GCSE Art and Design, or equivalent qualifications.

Prerequisites: Applicants should have a good understanding of the fundamentals of art and design, including an understanding of the principles of design, colour theory, drawing and painting.

Other Entry Criteria: Applicants should be able to demonstrate a portfolio of work that showcases their creative ability and potential.

This entry criteria is similar to other courses in the UK, as many universities will require applicants to have achieved a minimum of a Grade C in GCSE Art and Design, or equivalent qualifications. Additionally, many universities will require applicants to demonstrate a portfolio of work that showcases their creative ability and potential.

UK Earnings Potential For Arts and Design

The average earnings for someone with a degree in art and design can vary greatly depending on the specific job they pursue. Generally speaking, graduates with a degree in art and design can expect to earn an average of £25,000 to £30,000 per year. However, those who pursue higher-level positions in the field, such as graphic designers, may earn significantly more.

In terms of trends in the job market, there is a growing demand for art and design professionals, particularly in the digital and creative industries. As technology advances, the need for skilled art and design professionals is increasing and this is likely to continue in the future. Additionally, the demand for art and design professionals is expected to increase in other industries, such as advertising and marketing, as companies look to create more visually appealing products and campaigns.

Similar Courses in UK

Other university courses related to Art Design include Graphic Design, Illustration, Animation, and Photography.

Graphic Design is a creative and technical field that focuses on the visual communication of a message or idea. It involves the use of typography, imagery, colour, and layout to create a visual representation of a concept. Graphic Designers often work with clients to create logos, branding, websites, and other visual elements.

Illustration is a creative field that involves the use of visual art to interpret or express ideas. Illustrators often work with clients to create illustrations for books, magazines, and other publications. They use a variety of media, such as pencil, ink, watercolour, and digital tools, to create their artwork.

Animation is a creative field that involves the use of computer-generated images to create the illusion of movement. Animators often work with clients to create animated films, television shows, and video games. They use a variety of techniques, such as stop-motion, 3D modelling, and motion capture, to create their work.

Photography is a creative field that involves the use of cameras to capture images. Photographers often work with clients to create photographs for magazines, websites, and other publications. They use a variety of techniques, such as lighting, composition, and post-processing, to create their work.

The key differences between these courses and Art Design are the tools and techniques used to create their artwork.

UK Curriculum

The key topics and modules covered in an Art Design course in the UK Curriculum include:

  • Visual Communication: This module covers the fundamentals of visual communication, including the use of colour, form, composition, and typography. Students will learn how to create effective visual messages and how to use the principles of visual communication in their own work.
  • Drawing: This module covers the basics of drawing, including line, shape, form, and texture. Students will learn how to use different drawing techniques and materials to create visual compositions.
  • Painting: This module covers the fundamentals of painting, including colour theory, mixing, and brushwork. Students will learn how to use different painting techniques and materials to create visual artworks.
  • Sculpture: This module covers the basics of sculpture, including the use of different materials and techniques. Students will learn how to create three-dimensional artworks.
  • Digital Art: This module covers the fundamentals of digital art, including the use of digital tools and software. Students will learn how to use different digital tools and techniques to create digital artworks.
  • Art History: This module covers the history of art, from the ancient to the modern. Students will learn about the different movements and artists that have shaped the history of art.

In addition to the theoretical modules, students in an Art Design course will also have the opportunity to gain hands-on experience and practical work. This could include working on individual or group projects, using various design software, creating prototypes, and presenting their designs for critique.

They may also have opportunities for internships or work placements in design studios or companies, allowing them to apply their skills in real-world contexts.

Alumni Network

Notable alumni from the Art Design course at the University include artist and designer, Yinka Shonibare MBE. Yinka is a British-Nigerian artist who has exhibited in galleries around the world, including the Tate Modern and the Museum of Modern Art in New York.

He is known for his vibrant, patterned installations and sculptures, which explore issues of race, colonialism, and identity. Yinka has been awarded numerous awards, including the MBE for services to art in 2004.

The university offers a range of alumni events and networking opportunities, including an annual alumni art exhibition, which showcases the work of alumni and current students. There are also regular alumni networking events, which provide a platform for alumni to connect with each other and to share their experiences.

The university also runs an alumni mentorship program, which provides alumni with the opportunity to mentor current students and to gain valuable insights into the art and design industry.

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How to Write a Personal Statement for a Foundation Art Course

When applying for a foundation art course, writing a personal statement is an important part of your application. This statement is your opportunity to showcase your creativity and passion for art, as well as demonstrate why you are a suitable candidate for the course. Since foundation courses often lead on to University, this is a great opportunity to fine tune your personal statement writing skills, it can also help identify areas of art you may need more training in. 

In this post, we will provide 6 tips and guidelines on how to write a personal statement that will help you stand out and increase your chances of being accepted into a Foundation Art course.

6 tips for writing a personal statement - for an Art Foundation course

Understand the purpose of a personal statement, research the course and school, be specific, show your commitment to art.

  • Be unique 

Proofread and edit

A personal statement is a written document that highlights your experiences, achievements, and goals - both academic and extra-curricular. It is a perfect opportunity for you to demonstrate to the course provider why you are a good fit for the program and how you will contribute to the school's artistic community. Your personal statement should be unique and reflect your personality and interests.

Ideally, your personal statement will be around 70% on why you would be a good student for the school to take on and why you want to study Foundation Art. The remaining 30% should focus on who you are and what you have done outside of school and academia, such as community art projects.

Before you start writing your personal statement, spend some time researching the Foundation Art course and the school you are applying to. It's easy for admissions staff to spot who has researched and who hasn't, so spend a healthy amount of time on this. 

Ensure you have a deep understanding of the course curriculum, the school's mission and values, and the type of students they are looking for. This information will help you tailor your personal statement and identify which of your achievements and qualifications will be best to mention in your personal statement. 

When writing your personal statement for a foundation art course, it's important to be specific and avoid generic phrases. Specifics will make you more memorable to the admissions committee and showcase your genuine passion for the subject.

To demonstrate your commitment to art, try to include specific examples of your experiences and achievements. For example, if you have taken art classes or workshops, discuss the specific techniques you learned and how they impacted your artistic style.

Highlighting your unique qualities and experiences will make your personal statement stand out and show the school why you would be a valuable student to have onboard. Additionally, you should consider including your portfolio and any awards or exhibitions you have participated to further demonstrate your dedication to art.

The school wants to see that you are committed to the subject and have a genuine passion for art. Be sure to show them how you have pursued your interests outside the classroom. For example, if you have a portfolio of your artwork, mention it and describe the process of creating your pieces. If you have won any art competitions or have been featured in any exhibitions, mention them as well. This will demonstrate your dedication and commitment to the subject and show the admissions team that you have a deep understanding and passion for art.

Your personal statement should be a reflection of who you are as an individual and an artist, as well as how you want to grow as an artist. Avoid using generic phrases or clichés, focus on showcasing your unique qualities and experiences. Use your specific skills to tell the school why you are the best candidate for an Art Foundation diploma. 

Being unique and genuine will make your personal statement stand out, making you more memorable to the school admissions team.

Read, read and read again. 

You may be thinking “this is an Art course, why is writing important” but not checking your work for spelling or grammar errors massively reflects on your attention to care, and this will be noticed by the admissions team. 

Before submitting your personal statement, spend some time proofreading and editing. Check for spelling and grammatical errors, and make sure your statement is clear and concise. It's important to include relevant information, but try not to bore the reader. 

It's also a good idea to have a friend or family member read over it to get a second opinion. Your statement should be polished and professional, as it is a representation of your abilities as an artist and potential student.

Writing a personal statement for a Foundation Art course is an important aspect of the application process, and provides you valuable experience for the future. It provides the admissions committee with a glimpse into your passion and dedication to art, and allows you to showcase your unique qualities and experiences.

Remember, your personal statement should reflect who you are and where you want to go. It should showcase your passion and commitment for art and, if possible, include your real world artistic experiences.

A well-written personal statement can massively increase your chances of being accepted into the course of your choice and continue down the path towards your dream artistic career.

Writing a strong personal statement requires time and effort, but it is well worth it. Following our tips, will help you write a personal statement that stand-out, making you a competitive candidate for a Foundation Art course.

Get your Foundation Art Diploma with OCAD

Study Foundation Art with the Online College of Art and Design (OCAD) and delve into the artistic world. 

Our Foundation Art course opens the door to top universities and top employment. With a variety of project pathways you can explore the art disciplines which most suit you and your skills.

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Design and Art Personal Statement Example

Use our design and art personal statement example as an inspiration to apply to course at the UK university.

Multimedia, graphics and design have become increasingly essential disciplines in our society. Their impact can be observed everywhere, from small businesses to large international corporations, and has even affected modern families and individuals. The current global economic turmoil has made being able to stand out from the crowd an absolute imperative. For companies to survive and prosper they need to employ modern communication techniques, such as social media and innovative forms of advertising, and embrace design that breaks the mould. More than ever, these fields have the potential to play a crucial part in helping to kick start economic growth. I intend to be at the forefront of these creative efforts.  

I am inspired by bold, cutting-edge designs. For example, I recently visited the Grand Canyon in Arizona, where I had the opportunity to experience the newly-built Skywalk. I was amazed how, through a combination of excellent design and great imagination, the creators of the Skywalk managed to create the effect of hovering over the top of the Canyon, as though in a helicopter.

Through design expertise, the impossible can become possible, and for this reason I am motivated to follow a career in design. I am also inspired by graphic designers such as Stefan Sagmeister. I admire the way in which his work continually breaks boundaries. I was astounded, for example, with his piece ‘Self Confidence Produces Fine Results’, made out of a wall of bananas. The ambitious scale of the work is breath-taking, and its impermanence due to it being made from fresh produce makes it all the more remarkable and daring.

I have been interested in design and technology from a very young age, and have fully immersed myself in all opportunities to be involved in these areas whilst at school. At GCSE I designed and made a garden bench made from Iroko, a sustainable wood. I chose this material because I am keen to incorporate the ideal of sustainability into my work. More recently I have been designing a kitchen island unit, again much with recycling and sustainability in mind. I have also been involved with design a wheelchair with the ability to climb curbs without electric or other assistance. This has proved to be a very challenging task, but it is something that I hope to persevere with in the future because it remains an ambition of mine to put design to use to make life easier for people with disabilities.

In my spare time and during the school holidays I have been studying graphics, which has complimented my design studies. I have also furthered my design skills under my own initiative through being involved in two different work placements. One of these placements was with a graphics and marketing company, where I learnt more about the growing importance of web-focused design, such as the increasing demand for smartphone apps. In my second placement I worked at a bespoke kitchen company. This experience allowed me to appreciate the different phases involved in a design project, from the planning and the development stage all the way to manufacture and finally fitting, all of which had to be carried out within a fixed budget. Both placements showed me how important it is to work closely with the customer to meet and even surpass their expectations.

As well as playing rugby, cricket and tennis for my school’s teams I also have a passion for squash, and I am the school squash captain. In addition, I have completed my Duke of Edinburgh Silver Award. My involvement in all these pursuits has helped improve my ability to work as part of a team. I am also a house prefect, and recently helped to produce and organise the Year Nine house drama competition, a responsibility which I enjoyed because it allowed me to work in a creative setting whilst holding a position of responsibility.

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