The Economics of the Microsoft Case

The purpose of this paper is to clarify what Microsoft did wrong that warranted the antitrust case brought against it, and why its actions were detrimental to the welfare of users of computers. An accurate understanding of the economics of the industry is a crucial foundation for following the logic of the government's case against Microsoft, which is that Microsoft suppressed Schumpeterian competition. Microsof's actions and the resulting effects on the industry can then be assessed to determine whether and how the suppression was harmful to users.

Related Topics

  • Working Paper

More Publications

Health insurance: choices, changes, and policy challenges, determinants of stock market volatility and risk premia, the effects of changes in social security’s delayed retirement credit: evidence from administrative data.

A Judge Ordered Microsoft to Split. Here’s Why It’s Still a Single Company

The Nov. 15, 1999, cover of TIME

I t was Friday, Nov. 5, 1999 when then-Microsoft CEO Bill Gates got the bad news. Judge Thomas Penfield Jackson had declared that his company was a monopoly. And not just any monopoly, but the very worst kind: one that uses its power to squash would-be rivals before they’re even out of the gate. At the time, Microsoft packaged its Internet Explorer web browser with its Windows operating systems, which gave Microsoft an incredible advantage over rivals like Netscape in an era when dial-up Internet meant that downloading and installing alternative web browsers was a slog at best.

“It’s actually hard to imagine how, for Microsoft, it could have come out any worse,” TIME wrote in a Nov. 15, 1999 cover story on Jackson’s decision. But Jackson wasn’t done yet — the declaration that Microsoft was a monopolist was only the first half of his decision. Jackson’s conclusions and remedy wouldn’t come until April and June of the next year, respectively, after Gates had already stepped down as CEO and transitioned into the newly created role of “chief software architect.”

“Assuming he says yea [to the question of whether Microsoft’s monopoly was used to violate antitrust laws]–a near certainty considering Friday’s findings–he can impose a remedy as far-reaching as the total dismemberment of the Gates empire,” TIME wrote in 1999. “The gamut of possible outcomes runs from a mild go-forth-and-sin-no-more to the truly Draconian stuff: forcing Microsoft to share its Windows source code with its competitors or carving up the company into the so-called Baby Bills.” (“Baby Bills” was a clever riff on the “Baby Bells” born of the 1982 breakup of the Bell telephone system.)

In 2000, Judge Jackson took the harsher path, decreeing that Microsoft should be split into two halves, one dedicated to Windows and the other to everything else Microsoft.

So why aren’t there two Microsofts today?

Jackson’s word was far from final. The case found its way to the D.C. Circuit Court of Appeals, which rejected Jackson’s remedy and accused him of unethical conduct after it was revealed he had private conversations with reporters about the trial while it was still ongoing. Microsoft would settle the case with the Department of Justice in November of 2001 by agreeing to make it easier for Microsoft’s competitors to get their software more closely integrated with the Windows operating system — a tough pill for Microsoft to swallow, but hardly on the same level as a forced breakup.

These days, it’s harder to see Microsoft as the big monopolist bully Judge Jackson once described. Microsoft Windows operating systems still dominate the PC OS market, but PC OSes are less important than they’ve ever been before, diminishing Microsoft’s ability to use Windows’ market share to make life harder for its rivals. Thanks to the rise of high-speed Internet, web-based solutions and cloud computing in general, it doesn’t really matter what OS you use — Facebook and Gmail don’t care if you’re accessing them from Windows, OS X or Linux. On top of that, we do more of our daily computing on mobile devices like smartphones and tablets, a sphere that’s owned not by Microsoft but by rivals Apple and Google . (Interestingly, that latter company has increasingly run afoul of antitrust regulators, particularly in Europe, where a four-year investigation of Google’s potential abuse of its dominance in search to favor its own secondary products over those of its competitors was just reopened . As the power has shifted from Microsoft to its rivals, so have the watchful eyes of regulators.)

Sure, there have been fresh calls to split up Microsoft — except they’re not coming from regulators, but from Microsoft stockholders and analysts, surely inspired by the trend of corporate spinoffs that’s already hit massive players in tech like eBay, HP and now, potentially , security and storage firm Symantec. Microsoft, the spinoff advocates say , would be better off jettisoning its consumer-facing products, like the Xbox and its Bing search engine, so it can focus on enterprise solutions for corporate customers.

Will we ever see the birth of the Baby Bills? Maybe, but not for a long while: Microsoft’s newest CEO, Satya Nadella, hasn’t even had the reins for a full year yet, but he’s already well underway in changing course to a mostly software-oriented, platform-agnostic company . Microsoft’s stockholders seem to be willing to give Nadella some time to enact his vision, which could preserve the single Microsoft that’s been around since Gates and Paul Allen founded it in 1975 — a single company, even if that’s not so threatening anymore.

More Must-Reads from TIME

  • The New Face of Doctor Who
  • How Private Donors Shape Birth-Control Choices
  • What Happens if Trump Is Convicted ? Your Questions, Answered
  • Putin’s Enemies Are Struggling to Unite
  • The Deadly Digital Frontiers at the Border
  • Scientists Are Finding Out Just How Toxic Your Stuff Is
  • The 31 Most Anticipated Movies of Summer 2024
  • Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time

Contact us at [email protected]

  • Search Search Please fill out this field.
  • Company Profiles
  • FAANG and FAAMG Companies

Why Did Microsoft Face Antitrust Charges in 1998?

microsoft monopoly case study economics

Antitrust laws apply to virtually all industries and to every level of business. Governments design them in order to make sure there's fair competition in the market. They prohibit a variety of practices that restrain trade including price-fixing, anti-competitive corporate  mergers , and predatory acts designed to achieve or maintain  monopoly  power. In simpler terms, antitrust laws prevent companies from making and boosting their profits by playing dirty.

Without these laws in place, consumers wouldn't have the choices they do and would be forced to pay higher prices in order to get the goods and services they require. Some companies may try to circumvent the laws to try to position themselves as a leader in the market . The government may step in to stop them from establishing a monopoly , thus knocking out the competition. This article focuses on the 1998 Microsoft antitrust case. Read on to learn more about the case and the ruling that followed.

Key Takeaways

  • Antitrust laws ensure one company doesn't control the market, deplete consumer choice, and inflate prices.
  • Microsoft was accused of trying to create a monopoly that led to the collapse of rival Netscape by giving its browser software for free.
  • Charges were brought against the company which was sued by the Department of Justice in 1998.
  • The judge ruled that Microsoft violated parts of the Sherman Antitrust Act and ordered the company to break up into two entities.
  • Microsoft appealed the decision, which was overturned.

The Microsoft Antitrust Case

Microsoft ( MSFT ) was one of the world's most successful software companies in the 1980s. The company's rising presence in the personal computing market raised alarm bells with federal authorities. The Federal Trade Commission (FTC) launched an investigation in the early 1990s to determine whether Microsoft was trying to create a monopoly. Although that investigation was closed, the Department of Justice (DoJ) picked it up.

On May 18, 1998, the DoJ and the attorneys general of 20 different states filed antitrust charges against Microsoft to determine whether the company's bundling of additional programs into its operating system constituted monopolistic actions. The suit was brought following the browser wars that led to the collapse of Microsoft's top competitor, Netscape, which occurred when Microsoft began giving away its browser software for free.

Charges were brought against Microsoft to determine whether its bundling of additional programs into its operating system constituted monopolistic actions.

The government case accused Microsoft of making it difficult for consumers to install competing software on computers operated by Windows. If Microsoft was found to have made it unreasonably difficult for consumers to uninstall Internet Explorer and use a competing browser, the company's practices would be deemed anti-competitive. The case meandered along with accusations of misleading statements and a variety of courtroom distractions. A group of economists even published a full-page open letter to President Bill Clinton in major newspapers in support of Microsoft stating that antitrust laws hurt consumers as well as the success of domestic firms in global competition. They urged authorities to drop protectionism fueled by antitrust laws.

Problems With the Case

The trial didn't necessarily run very smoothly. In fact, the DOJ's case against Microsoft was plagued with problems. First, there were questions about whether charges should have been brought against Microsoft in the first place. Microsoft claimed that its competitors were jealous of its success. Meanwhile, those who supported Microsoft proposed that if the company was to be considered a monopoly, it was, at best, a noncoercive one. They argued that even with options like Unix, Linux, and Macintosh, consumers demonstrated a preference for the convenience of Microsoft's Windows product on their computers. Windows may not have been the superior product, but it could run on a Toshiba laptop or on a number of clones. The ease of its installation and its other bundled software allowed it to become the norm.

Despite the creative editing of video, facts, and emails, Microsoft lost the case. The presiding judge, Thomas Penfield Jackson, ruled that Microsoft violated parts of the Sherman Antitrust Act , which was established in 1890 to outlaw monopolies and cartels. He found that Microsoft's position in the marketplace constituted a monopoly that threatened not only the competition but also innovation in the industry. Jackson also called for Microsoft to divide the company in half and create two separate entities that would be called baby bills . The operating system would make up one half of the company and the software arm would make up the other.

Microsoft's Appeal

Microsoft didn't take the ruling lightly and appealed the decision. The company took issue with the judge's position, citing bias in favor of the prosecution. The appeals court overturned Jackson's decision against Microsoft. Instead of seeking to break up the company, the Department of Justice decided to settle with Microsoft. In its settlement, the DoJ abandoned the requirement to break up the company, In return, Microsoft agreed to share computing interfaces with other companies.

Post-Antitrust Case

The company saw its once invincible market share erode due to old-fashioned competition. But the lessons learned from the case continue to resound. Many now wonder if bringing antitrust cases against non-coercive monopolies is merely a costly redundancy of work the free market can do at no charge.

The Washington Post. " FTC Deadlocks Again in Microsoft Investigation ."

U.S. Department of Justice. " Justice Department Files Antitrust Suit Against Microsoft for Unlawfully Monopolizing Computer Software Markets ."

Independent Institute. " An Open Letter to President Clinton from 240 Economists Dear President Clinton: on Antitrust Protectionism ."

U.S. Department of Justice. " U.S. V. Microsoft: Court's Findings of Fact ."

U.S. Department of Justice. " U.S. v. Microsoft Corporation ."

microsoft monopoly case study economics

  • Terms of Service
  • Editorial Policy
  • Privacy Policy
  • Your Privacy Choices

U.S. flag

An official website of the United States government

Here’s how you know

The .gov means it’s official. Federal government websites often end in .gov or .mil. Before sharing sensitive information, make sure you’re on a federal government site.

The site is secure. The https:// ensures that you are connecting to the official website and that any information you provide is encrypted and transmitted securely.

Take action

  • Report an antitrust violation
  • File adjudicative documents
  • Find banned debt collectors
  • View competition guidance
  • Competition Matters Blog

New HSR thresholds and filing fees for 2024

View all Competition Matters Blog posts

We work to advance government policies that protect consumers and promote competition.

View Policy

Search or browse the Legal Library

Find legal resources and guidance to understand your business responsibilities and comply with the law.

Browse legal resources

  • Find policy statements
  • Submit a public comment

microsoft monopoly case study economics

Vision and Priorities

Memo from Chair Lina M. Khan to commission staff and commissioners regarding the vision and priorities for the FTC.

Technology Blog

P = np not exactly, but here are some research questions from the office of technology..

View all Technology Blog posts

Advice and Guidance

Learn more about your rights as a consumer and how to spot and avoid scams. Find the resources you need to understand how consumer protection law impacts your business.

  • Report fraud
  • Report identity theft
  • Register for Do Not Call
  • Sign up for consumer alerts
  • Get Business Blog updates
  • Get your free credit report
  • Find refund cases
  • Order bulk publications
  • Consumer Advice
  • Shopping and Donating
  • Credit, Loans, and Debt
  • Jobs and Making Money
  • Unwanted Calls, Emails, and Texts
  • Identity Theft and Online Security
  • Business Guidance
  • Advertising and Marketing
  • Credit and Finance
  • Privacy and Security
  • By Industry
  • For Small Businesses
  • Browse Business Guidance Resources
  • Business Blog

Servicemembers: Your tool for financial readiness

Visit militaryconsumer.gov

Get consumer protection basics, plain and simple

Visit consumer.gov

Learn how the FTC protects free enterprise and consumers

Visit Competition Counts

Looking for competition guidance?

  • Competition Guidance

News and Events

Latest news, statement regarding the termination of altus group’s proposed acquisition of situs group’s commercial real estate valuation services business.

View News and Events

Upcoming Event

Chair khan speaking at wsj’s future of everything festival.

View more Events

Sign up for the latest news

Follow us on social media

-->   -->   -->   -->   -->  

gaming controller illustration

Playing it Safe: Explore the FTC's Top Video Game Cases

Learn about the FTC's notable video game cases and what our agency is doing to keep the public safe.

Latest Data Visualization

Visualization of FTC Refunds to Consumers

FTC Refunds to Consumers

Explore refund statistics including where refunds were sent and the dollar amounts refunded with this visualization.

About the FTC

Our mission is protecting the public from deceptive or unfair business practices and from unfair methods of competition through law enforcement, advocacy, research, and education.

Learn more about the FTC

Lina M. Khan

Meet the Chair

Lina M. Khan was sworn in as Chair of the Federal Trade Commission on June 15, 2021.

Chair Lina M. Khan

Looking for legal documents or records? Search the Legal Library instead.

  • Cases and Proceedings
  • Premerger Notification Program
  • Merger Review
  • Anticompetitive Practices
  • Competition and Consumer Protection Guidance Documents
  • Warning Letters
  • Consumer Sentinel Network
  • Criminal Liaison Unit
  • FTC Refund Programs
  • Notices of Penalty Offenses
  • Advocacy and Research
  • Advisory Opinions
  • Cooperation Agreements
  • Federal Register Notices
  • Public Comments
  • Policy Statements
  • International
  • Office of Technology Blog
  • Military Consumer
  • Consumer.gov
  • Bulk Publications
  • Data and Visualizations
  • Stay Connected
  • Commissioners and Staff
  • Bureaus and Offices
  • Budget and Strategy
  • Office of Inspector General
  • Careers at the FTC

What Are We Learning from the Microsoft Case?

Facebook

Good morning. I am glad to be here today to offer opening remarks to today's discussion about what we are learning from the  Microsoft case and other government antitrust cases against those in high-tech industries. Given the role that high technology, innovation, and the Internet are playing in our economic expansion, this is an opportune time to debate the future of government antitrust enforcement in high-tech industries. The trial of the Department of Justice's ("DOJ") case against Microsoft Corporation -- the world's leading manufacturer of operating systems -- has just been completed before Judge Thomas Penfield Jackson, and it seems as if all the world awaits his findings of fact and conclusions of law. In addition, the Federal Trade Commission (over my dissent) recently issued an order making final a consent agreement with Intel Corporation - the world's leading manufacturer of general purpose microprocessors - to resolve allegations that the company had monopolized and attempted to monopolize the market for general purpose microprocessors. (1)  These cases have brought many long-simmering disputes to a boil, and we should take this opportunity to assess where we are with regard to government antitrust enforcement in high-tech industries.

What I would like to do this morning is to provide a thumbnail sketch of the allegations in the  Microsoft  case, and suggest a discussion of three issues -- monopoly power, consumer injury, and remedies -- that are raised both by the  Microsoft  case and by other recent antitrust cases involving high-tech. The panelists that follow will be able to engage in provocative debate as to how these issues will play out in the  Microsoft  case. The rest of us can sit back and enjoy the intellectual fireworks!

Before proceeding any further, I must point out that the views that I will express are my own and do not necessarily reflect the views of the Commission, my fellow Commissioners, or the Department of Justice.

Briefly, the Department of Justice alleges that  Microsoft  has monopoly power in the market for personal computer operating systems and that it has engaged in anticompetitive practices to eliminate competitors' browsers as competing platforms for running software applications, thereby unlawfully maintaining its monopoly power. DOJ also alleges that  Microsoft  has sought to restrict the access of its browser competitors, especially Netscape, to significant channels of distribution, thereby unlawfully restraining competition in the browser market. DOJ further alleges that  Microsoft  has attempted to obtain a monopoly in the browser market. Finally, DOJ alleges that Microsoft  engaged in an illegal tying arrangement by using its position with regard to operating systems to induce consumers to use a Microsoft  browser.  Microsoft  vigorously denies that it has monopoly power in the market for personal computer operating systems, that its acts or practices were unlawful, and that its actions caused harm to consumers.

Monopoly Power

As I mentioned earlier, there are at least three issues raised by the  Microsoft  case which are worthy of serious discussion. The first is: When does a firm have "monopoly power" in the market for a high-tech product? Courts have defined monopoly power to be "the power to control prices or exclude competition." (2)  Because monopoly power is difficult to measure directly, courts have used market share as indirect evidence of the existence of monopoly power.  Microsoft  allegedly has an 80% or more share of the market for personal computer operating systems, and courts typically have concluded that a 70% or more market share creates an inference of monopoly power absent evidence that overcomes that inference. (3)

I think that it is particularly important in antitrust cases involving high-tech to look beyond mere market share to determine whether monopoly power exists. On the one hand, in antitrust cases involving high-tech much has been made of the theory that a firm's market power may be durable because of what are known as "network effects." Network effects essentially mean that certain products become more useful as more and more people come to use them. Simple examples are telephones and fax machines, both of which became more useful with increased use. The theory underlying network effects is that once consumers become "locked-in" to a product incorporating the current technology, they may be reluctant to switch to another product with a superior technology because of the premium associated with the widespread use of a common technology. Since network effects may make consumers less likely to switch, a firm with a high market share that makes a product including the current technology may be more likely to have monopoly power.

On the other hand, experience teaches that the normal operation of economic incentives in dynamic high-tech markets generally will spur advances in technology that cause consumers to switch to a superior new technology in spite of network effects. For example, in the early 1980s consumers were locked into the technology of vinyl records and turntables, but consumers rapidly switched technologies with introduction of compact disks. Perhaps the threat of similar technological switches explains why some of the titans of high-tech industry today do not appear to behave like the monopolists of old, for whom "unchallenged economic power deaden[ed] initiative . . . [and] immunity from competition [was] a narcotic." (4)

The ultimate determination of whether a firm that makes a high-tech product has monopoly power is a difficult assessment that must be undertaken in light of the particular product market at issue, including an analysis of how technological change may affect the ability of the firm to control price and exclude competition. For example, in the  Intel  case, I expressed uncertainty as to whether Intel, despite its extremely large market share in general purpose microprocessors, actually had monopoly power because it appeared to face aggressive competition from innovative firms, especially those that were supplying general purpose microprocessors for personal computers costing less than $1,000.

I look forward to hearing from our panelists on the issue of whether  Microsoft  has monopoly power in the market for personal computer operating systems in light of ongoing technological and other developments in the marketplace.

Consumer Harm

The second issue that I think the  Microsoft  case and other high-tech antitrust cases raise is whether the alleged unlawful conduct has caused harm to consumers, and not just to competitors. Antitrust law traditionally evaluates whether the conduct at issue has caused or is likely to cause harm to consumer welfare (5)  in the form of higher prices, reduced output, and decreased innovation. Markets for many high-tech products have been and continue to be characterized by decreasing prices, increasing output, and robust innovation, often stemming from massive spending on research and development. Such market characteristics do not confer immunity from antitrust challenge on those competing in these markets, but they do transform the relevant questions into whether prices would have fallen even more, output would have increased even more, and innovation would have been even more vibrant in the absence of the alleged antitrust violations.

While there certainly are circumstances under which such harm can be proven, we should be wary of reaching the conclusion that markets that are already creating tremendous benefits for consumers would have done even better. For example, in the FTC's  Intel case, the Commission alleged that, in the wake of intellectual property disputes between Intel and three computer manufacturers that purchased Intel microprocessors, Intel decided to curtail the supply of technical information and prototypes to those three firms. The Commission's complaint alleged that Intel's actions entrenched its monopoly position in general purpose microprocessors and diminished the incentives of firms commercially dependent on Intel to develop innovations relating to microprocessor technology. I was unwilling to support the Commission's case against Intel because "[w]hatever injury Intel might have visited on [the three computer manufacturers], I [could not] accept that it could appreciably affect -- much less stem -- the immense tide of invention and improvement that continuously drives this industry." (6)  I eagerly anticipate a vigorous debate among our panelists as to whether Microsoft's alleged conduct has caused harm to American consumers.

Finally, we need to address the issue of what kinds of remedies should be imposed when firms in high-tech industries are found to have violated the antitrust laws. As I mentioned above, many high-tech markets are characterized by decreasing prices, increasing output, and robust innovation -- certainly characteristics that yield tremendous benefits to consumers. To avoid "killing the goose that lays the golden eggs," remedies should be very carefully calibrated to address demonstrated consumer harm and to prevent violations that are the same as or similar to the violations that caused that harm. Adherence to the Hippocratic oath -- "First, do no harm" -- seems a standard quite applicable to the remedies that should be imposed in antitrust cases concerning high-tech.

The  Microsoft  case has generated a flurry of debate as to what sort of remedy the court should impose if  Microsoft  is found liable. Among others, the remedies that have been discussed have included breaking up the company (vertically or horizontally), mandating that the company allow access to its operating system technology, and prohibiting the company from using certain contractual provisions. One suggested remedy recently caught my eye. Under the heading "Wheel of Fortune," John McCaslin of the  Washington Times  offered a snippet reporting that David Boies, DOJ's lead trial attorney, had told British consumers that they might receive checks as part of the relief ordered. (7)  I will leave it up to the panelists to offer their views as to what will be revealed if and when Judge Jackson, with or without the assistance of Vanna White, turns over his letters with regard to remedy.

Thank you, and I look forward to a stimulating discussion.

1.  Intel Corporation,  FTC Dkt. No. 9288.

2.  United States v. E.I. du Pont de Nemours & Co. , 351 U.S. 377, 391 (1956).

3.  ABA Section of Antitrust Law, Antitrust Law Developments 235 (4th ed. 1997).

4.  United States v. Aluminum Co. of America , 148 F.2d 416, 427 (2d Cir. 1945).

5.  R. Bork, The Antitrust Paradox 89 (1978) ("the case is overwhelming for judicial adherence to the single goal of consumer welfare in the interpretation of the antitrust laws").

6.  Statement of Commissioner Swindle at 3. My statement in the  Intel  case is available at < www.ftc.gov/os/1999/9908/swindleintel.htm >.

7.  Assistant Attorney General Klein this week clarified that Mr. Boies "never expressed an opinion as to whether a private party (American or otherwise) had a claim against  Microsoft , nor did he solicit or encourage any party to assert such a claim, or consult counsel regarding such a claim." Joel I. Klein,  That Microsoft Vendetta , Washington Post, Sept. 28, 1999, at A25.

This website uses cookies.

By clicking the "Accept" button or continuing to browse our site, you agree to first-party and session-only cookies being stored on your device to enhance site navigation and analyze site performance and traffic. For more information on our use of cookies, please see our Privacy Policy .

  • Journal of Economic Perspectives
  • Spring 2001
  • An Economist's Guide to U.S. v. Microsoft

An Economist's Guide to U.S. v. Microsoft

  • Richard J. Gilbert
  • Michael L. Katz
  • Article Information
  • Comments ( 0 )

JEL Classification

  • L51 Economics of Regulation

The New York Times

Economix | what happened to the microsoft monopoly.

Economix - Explaining the Science of Everyday Life

What Happened to the Microsoft Monopoly?

DESCRIPTION

Casey B. Mulligan is an economics professor at the University of Chicago .

As Apple introduces a range of new products, it is worth remembering that there is no such thing as a monopoly in the computer industry.

Today's Economist

Perspectives from expert contributors.

At the time, 90 to 95 percent of personal computers powered by Intel processors were running a Microsoft operating system. Some analysts said that this left PC owners little choice, and that Microsoft was preventing the marketplace from functioning well. Others suggested that the market was functioning quite well and that so many PCs ran a Microsoft operating system because of the combination of low price, desirable features and networking advantages .

Two years later, a federal district judge agreed with Department of Justice and ordered Microsoft to be broken into several technology companies – a ruling later vacated by a higher court. Watching Apple introduce some amazing products last week, including laptops (which have been running Intel processors for several years now) and operating systems for mobile and desktop devices, it is difficult to imagine that the Justice Department once thought that, without government intervention, consumer choices would be significantly limited by Microsoft.

Interestingly, on Tuesday, Microsoft announced that it was introducing a tablet , the Surface, that will compete in the strong and growing market dominated by Apple’s iPad. Market forces are clearly working to give consumers choices in the market.

The first chart below shows Apple’s share price as a ratio of Microsoft’s, both on a monthly basis and adjusted for dividends and splits. The ratio is normalized to one in June 1998, when Justice filed its antitrust suit. I have indicated some of the interesting market events that began a significant movement of customers away from Microsoft and toward Apple: the introduction of a Windows-compatible iPod, the opening of the iTunes store and the introduction of the iPhone (both a phone and a pocket-sized personal computer, running an operating system written by Apple).

microsoft monopoly case study economics

Now, relative to Microsoft’s share value, Apple share values have increased almost 60 times, largely because of Apple’s new products and the market’s anticipation of its future products. This next chart from Asymco.com shows some of that history by quantifying the number of number of personal computers shipped in each year since 1975.

The Rise and Fall of Personal Computing

Growth of computing platforms, in thousands of units shipped per year. Scale at left is logarithmic.

The chart shows PCs (which here means I.B.M.-compatible lineage, primarily running a Microsoft operating system) overtaking other personal-computing machines in the mid-1980s. However, in the mid-2000s Macintosh and iPhone shipments took off, soon followed by iPads and Androids. By 2011, PCs were less than half of all shipments.

In the computer industry at least, current market shares are no guarantee of future success. What might appear to be monopolies are frequently and decisively broken by innovative competitors rather than antitrust regulators.

What's Next

U.S. flag

An official website of the United States government

Here's how you know

Official websites use .gov A .gov website belongs to an official government organization in the United States.

Secure .gov websites use HTTPS A lock ( Lock A locked padlock ) or https:// means you’ve safely connected to the .gov website. Share sensitive information only on official, secure websites.

  • The Attorney General
  • Organizational Chart
  • Budget & Performance
  • Privacy Program
  • Press Releases
  • Photo Galleries
  • Guidance Documents
  • Publications
  • Information for Victims in Large Cases
  • Justice Manual
  • Business and Contracts
  • Why Justice ?
  • DOJ Vacancies
  • Legal Careers at DOJ

Complaint : U.S. V. Microsoft Corp.

I. NATURE OF THIS ACTION

1.  This is an action under Sections 1 and 2 of the Sherman Act to restrain anticompetitive conduct by defendant Microsoft Corporation ("Microsoft"), the world's largest supplier of computer software for personal computers ("PCs"), and to remedy the effects of its past unlawful conduct.

2.  Microsoft possesses (and for several years has possessed) monopoly power in the market for personal computer operating systems. Microsoft's "Windows" operating systems are used on over 80% of Intel-based PCs, the dominant type of PC in the United States. More than 90% of new Intel-based PCs are shipped with a version of Windows pre-installed. PC manufacturers (often referred to as Original Equipment Manufacturers, or "OEMs") have no commercially reasonable alternative to Microsoft operating systems for the PCs that they distribute.

3. There are high barriers to entry in the market for PC operating systems. One of the most important barriers to entry is the barrier created by the number of software applications that must run on an operating system in order to make the operating system attractive to end users. Because end users want a large number of applications available, because most applications today are written to run on Windows, and because it would be prohibitively difficult, time-consuming, and expensive to create an alternative operating system that would run the programs that run on Windows, a potential new operating system entrant faces a high barrier to successful entry.

4.  Accordingly, the most significant potential threat to Microsoft's operating system monopoly is not from a direct, frontal assault by existing or new operating systems, but from new software products that may support, or themselves become, alternative "platforms" to which applications can be written, and which can be used in conjunction with multiple operating systems, including but not limited to Windows.

5.  To protect its valuable Windows monopoly against such potential competitive threats, and to extend its operating system monopoly into other software markets, Microsoft has engaged in a series of anticompetitive activities. Microsoft's conduct includes agreements tying other Microsoft software products to Microsoft's Windows operating system; exclusionary agreements precluding companies from distributing, promoting, buying, or using products of Microsoft's software competitors or potential competitors; and exclusionary agreements restricting the right of companies to provide services or resources to Microsoft's software competitors or potential competitors.

6.  One important current source of potential competition for Microsoft's Windows operating system monopoly comes from the Internet, described by Microsoft's CEO, Bill Gates, in May 1995 as "the most important single development to come along since the IBM PC was introduced in 1981." As Mr. Gates recognized, the development of competing Internet browsers -- specialized software programs that allow PC users to locate, access, display, and manipulate content and applications located on the Internet's World Wide Web ("the web") -- posed a serious potential threat to Microsoft's Windows operating system monopoly. Mr. Gates warned his executives:

A new competitor "born" on the Internet is Netscape. Their browser is dominant, with a 70% usage share, allowing them to determine which network extensions will catch on. They are pursuing a multi-platform strategy where they move the key API [applications programming interface] into the client to commoditize the underlying operating system.

7.  Internet browsers pose a competitive threat to Microsoft's operating system monopoly in two basic ways. First, as discussed above, one of the most important barriers to the entry and expansion of potential competitors to Microsoft in supplying PC operating systems is the large number of software applications that will run on the Windows operating system (and not on other operating systems). If application programs could be written to run on multiple operating systems, competition in the market for operating systems could be revitalized. The combination of browser technology and a new programming language known as "Java" hold out this promise. Java is designed in part to permit applications written in it to be run on different operating systems. As such, it threatens to reduce or eliminate one of the key barriers to entry protecting Microsoft's operating system monopoly.

8.   Non-Microsoft browsers are perhaps the most significant vehicle for distribution of Java technology to end users. Microsoft has recognized that the widespread use of browsers other than its own threatens to increase the distribution and use of Java, and in so doing threatens Microsoft's operating system monopoly. For this reason, a presentation to Microsoft CEO Bill Gates on January 5, 1997, on how to respond to the Java threat emphasized "Increase IE share" as a key strategy. (MS7 005529-44).

9.  Second, Microsoft recognized that Netscape's browser was itself a "platform" to which many applications were being written -- and to which (if it thrived) more and more applications would be written. Since Netscape's browser could be run on any PC operating system, the success of this alternative platform also threatened to reduce or eliminate a key barrier protecting Microsoft's operating system monopoly. This is the threat that Microsoft's CEO Bill Gates referred to as the threat that Netscape would "commoditize" the operating system.

10.  To respond to the competitive threat posed by Netscape's browser, Microsoft embarked on an extensive campaign to market and distribute Microsoft's own Internet browser, which it named "Internet Explorer" or "IE." Microsoft executives have described this campaign as a "jihad" to win the "browser war."

11.  Because of its resources and programming technology, Microsoft was well positioned to develop and market a browser in competition with Netscape. Indeed, continued competition on the merits between Netscape's Navigator and Microsoft's Internet Explorer would have resulted in greater innovation and the development of better products at lower prices. Moreover, in the absence of Microsoft's anticompetitive conduct, the offsetting advantages of Microsoft's size and dominant position in desktop software and Netscape's position as the browser innovator and the leading browser supplier, and the benefit to consumers of product differentiation, could have been expected to sustain competition on the merits between these companies, and perhaps others that have entered and might enter the browser market.

12.  Microsoft, however, has not been willing simply to compete on the merits. For example, as Microsoft's Christian Wildfeuer wrote in February 1997, Microsoft concluded that it would "be very hard to increase browser share on the merits of IE 4 alone. It will be more important to leverage the OS asset to make people use IE instead of Navigator." (MS7 004346). Thus, Microsoft began, and continues today, a pattern of anticompetitive practices designed to thwart browser competition on the merits, to deprive customers of a choice between alternative browsers, and to exclude Microsoft's Internet browser competitors.

13.  Microsoft's conduct with respect to browsers is a prominent and immediate example of the pattern of anticompetitive practices undertaken by Microsoft with the purpose and effect of maintaining its PC operating system monopoly and extending that monopoly to other related markets.

14.  Initially, Microsoft attempted to eliminate competition from Netscape by seeking an express horizontal agreement not to compete. In May 1995, Microsoft executives met with top Netscape personnel in an attempt to induce Netscape not to compete with Microsoft and to divide the browser market, with Microsoft becoming the sole supplier of browsers for use with Windows 95 and successor operating systems and with Netscape becoming the sole supplier of browsers for operating systems other than Windows 95 or its successors. Netscape refused to participate in Microsoft's illegal scheme.

15.  Having failed simply to stop competition by agreement, Microsoft set about to exclude Netscape and other browser rivals from access to the distribution, promotion, and resources they needed to offer their browser products to OEMs and PC users pervasively enough to facilitate the widespread distribution of Java or to facilitate their browsers becoming an attractive programming platform in their own right.

16.  First, Microsoft invested hundreds of millions of dollars to develop, test, and promote Internet Explorer, a product which it distributes without separate charge. As Paul Maritz, Microsoft's Group Vice President in charge of the Platforms Group, was quoted in the New York Times as telling industry executives: "We are going to cut off their air supply. Everything they're selling, we're going to give away for free." As reported in the Financial Times , Microsoft CEO Bill Gates likewise warned Netscape (and other potential Microsoft challengers) in June 1996: "Our business model works even if all Internet software is free. . . . We are still selling operating systems. What does Netscape's business model look like? Not very good."

17.  But Mr. Gates did not stop at free distribution. Rather, Microsoft purposefully set out to do whatever it took to make sure significant market participants distributed and used Internet Explorer instead of Netscape's browser -- including paying some customers to take IE and using its unique control over Windows to induce others to do so. For example, in seeking the support of Intuit, a significant application software developer, Mr. Gates was blunt, as he reported in a July 1996 internal e-mail:

I was quite frank with him [Scott Cook, CEO of Intuit] that if he had a favor we could do for him that would cost us something like $1M to do that in return for switching browsers in the next few months I would be open to doing that. (MS6 6007642).

18.  Second, Microsoft unlawfully required PC manufacturers, as a condition of obtaining licenses for the Windows 95 operating system, to agree to license, preinstall, and distribute Internet Explorer on every Windows PC such manufacturers shipped. By virtue of the monopoly position Windows enjoys, it was a commercial necessity for OEMs to preinstall Windows 95 -- and, as a result of Microsoft's illegal tie-in, Internet Explorer -- on virtually all of the PCs they sold. Microsoft thereby unlawfully tied its Internet Explorer software to the Windows 95 version of its monopoly operating system and unlawfully leveraged its operating system monopoly to require PC manufacturers to license and distribute Internet Explorer on every PC those OEMs shipped with Windows.

19.  Third, Microsoft intends now unlawfully to tie its Internet browser software to its new Windows 98 operating system, the successor to Windows 95. Microsoft has made clear that, unless restrained, it will continue to misuse its operating system monopoly to artificially exclude browser competition and deprive customers of a free choice between browsers.

20.  Microsoft designed Windows 98 so that removal of Internet Explorer by OEMs or end users is operationally more difficult than it was in Windows 95. Although it is nevertheless technically feasible and practicable to remove Microsoft's Internet browser software from Windows 98 and to substitute other Internet browser software, OEMs are prevented from doing so by Microsoft's contractual tie-in.

21.  Internet browsers are separate products competing in a separate product market from PC operating systems, and it is efficient to supply the two products separately. Indeed, Microsoft itself has consistently offered, promoted, and distributed its Internet browser as a stand-alone product separate from, and not as a component of, Windows, and intends to continue to do so after the release of Windows 98. For example, Microsoft will make available separately the same Internet browser that is bundled with Windows 98, through an upgraded version of Internet Explorer 4 that will be distributed and installed wholly apart from Windows 98, including for non-Windows, non-Microsoft operating systems. In addition Microsoft already plans to introduce a subsequent version of IE (Internet Explorer 5) that also will be distributed and installed separately from Windows 98, including for non-Windows, non-Microsoft operating systems.

22.  Microsoft's tying of its Internet browser to its monopoly operating system reduces the ability of customers to choose among competing browser products because it forces OEMs and other purchasers to license or acquire the tied combination whether they want Microsoft's Internet browser or not. Microsoft's tying -- which it can accomplish because of its monopoly power in Windows -- impairs the ability of its browser rivals to compete to have their browsers preinstalled by OEMs on new PCs and thus substantially forecloses those rivals from an important channel of browser distribution.

23.  Microsoft executives have repeatedly recognized the significant advantage that Microsoft (and only Microsoft) receives by tying its Internet browser to its operating system, rather than having to compete on the merits. As Microsoft Senior Vice President James Allchin wrote to Microsoft Group Vice-President Paul Maritz on January 2, 1997:

You see browser share as job 1 . . . . I do not feel we are going to win on our current path. We are not leveraging Windows from a marketing perspective . . . . We do not use our strength -- which is that we have an installed base of Windows and we have a strong OEM shipment channel for Windows . Pitting browser against browser is hard since Netscape has 80% marketshare and we have I am convinced we have to use Windows -- this is the one thing they don't have  . . . . (emphasis added) (MS7 005526).

24.  Fourth, Microsoft has misused, and continues to misuse, its Windows operating system monopoly by requiring PC OEMs to agree, as a condition of acquiring a license to the Windows operating system, to adopt the uniform "boot-up" sequence and "desktop" screen specified by Microsoft. This sequence determines the screens that every user sees upon turning on a Windows PC. Microsoft's exclusionary restrictions forbid, among other things, any changes by an OEM that would remove from the PC any part of Microsoft's Internet Explorer software (or any other Microsoft-dictated software) or that would add to the PC a competing browser (or other competing software) in any more prominent or visible way (including by highlighting as part of the startup sequence or by more prominent placement on the desktop screen) than the way Microsoft requires Internet Explorer to be presented.

25.  Virtually every new PC that comes with Windows, no matter which OEM has built it, presents users with the same screens and software specified by Microsoft. As a result of Microsoft's restrictive boot-up and desktop screen agreements, OEMs are deprived of the freedom to make competitive choices about which browser or other software product should be offered to their customers, the ability to determine for themselves the design and configuration of the initial screens displayed on the computers they sell, and the ability to differentiate their products to serve their perceptions of consumers' needs.

26.  These restrictive agreements also maintain, and enhance the importance of, Microsoft's ability to provide preferential placement on the desktop (or in the boot-up sequence) to various Internet Service Providers ("ISPs") and Internet Content Providers ("ICPs"), in return for those firms' commitments to give preferential distribution and promotion to Internet Explorer and to restrict their distribution and promotion of competing browsers.

27.  As a result, these restrictions further exclude competing Internet browsers from the most important channels of distribution, substantially reduce OEMs' incentives and abilities to innovate and differentiate their products in ways that could facilitate competition between Microsoft products and competing software products, and enhance Microsoft's ability to use the near-ubiquity of its Windows operating system monopoly to gain dominance in both the Internet browser market and other software markets.

28.  Fifth, Microsoft has entered into anticompetitive agreements with virtually all of the nation's largest and most popular ISPs, including particularly Online Service Providers ("OLSs"), firms which provide the communications link between a subscriber's PC and the Internet and sometimes related services and content as well. Windows 95 (and soon Windows 98) presents PC users with "folders" or lists including the names of certain of these ISPs that have entered into agreements with Microsoft and enable users readily to subscribe to their services. Because Windows is preinstalled on nearly all PCs in the United States, inclusion in these folders and lists is of substantial value to ISPs. As a result, almost all of the largest and most significant ISPs in the United States have sought placement on the Windows desktop.

29.  Microsoft's agreements with ISPs allow Microsoft to leverage its operating system monopoly by conditioning these ISPs' inclusion in Windows' lists on such ISPs' agreement to offer Microsoft's Internet Explorer browser primarily or exclusively as the browser they distribute; not to promote or even mention to any of their subscribers the existence, availability, or compatibility of a competing Internet browser; and to use on their own Internet sites Microsoft-specific programming extensions and tools that make those sites look better when viewed through Internet Explorer than when viewed through competing Internet browsers.

30.  Microsoft's anticompetitive agreements with ISPs have substantially foreclosed competing browsers from this major channel of browser distribution. Over thirty percent of Internet browser users have obtained their browsers from ISPs.

31.  Microsoft has recently modified certain of its ISP agreements to reduce some of these restrictions. However,

  • the modifications do not affect Microsoft's illegal agreements with On-Line Service Providers ( e.g. , America Online, CompuServe), which serve the majority of Internet users in the United States;
  • even the modified agreements remain unlawful in other respects;
  • the modifications do not address the anticompetitive effects such agreements have already caused; and
  • there is no assurance that Microsoft will not reimpose the restrictions in the future.

32.  Sixth, Microsoft has entered into anticompetitive agreements with Internet Content Providers ("ICPs"). Prominent "channel buttons" advertising and providing direct Internet access to select ICPs appear on the "Active Desktop" feature that is shipped with the Windows operating system.

33.  Microsoft's agreements condition an ICP's placement on one of these buttons on the ICP's agreement to not pay or otherwise compensate Microsoft's primary Internet browser competitors (including by distributing their browsers) for the distribution, marketing, or promotion of the ICP's content; to not promote any browser produced by any of Microsoft's primary browser competitors; to not allow any of Microsoft's primary browser competitors to promote and highlight the ICP's "channel" content on or for their browsers; and to design its web sites using Microsoft-specific, proprietary programming extensions so that those sites look better when viewed with Internet Explorer than when viewed through a competing browser. These illegal agreements further inhibit competition on the merits between Internet Explorer and other Internet browsers.

34.  As with some of its restrictive ISP agreements, Microsoft has recently announced certain modifications of its anticompetitive ICP agreements. However, these modifications do not remedy the anticompetitive effects such agreements have had and do not prevent Microsoft from entering into the same or similar agreements in the future.

35.  Collectively, Microsoft's contracts with OEMs, ISPs, and ICPs have unreasonably restrained, and, unless enjoined, will continue to unreasonably restrain competition in the market for Internet browsers. They artificially increase the share of the market held by Microsoft's Internet Explorer, and they threaten to "tip" the market permanently to Internet Explorer, not because OEMs or PC customers have freely chosen Microsoft's product in a competitive marketplace, but because of the illegal exercise of monopoly power by Microsoft.

36.  Neither the antitrust laws nor this action seeks to inhibit Microsoft from competing on the merits by innovation or otherwise. Rather, the Complaint challenges only Microsoft's concerted attempts to maintain its monopoly in operating systems and to achieve dominance in other markets, not by innovation and other competition on the merits, but by tie-ins, exclusive dealing contracts, and other anticompetitive agreements that deter innovation, exclude competition, and rob customers of their right to choose among competing alternatives.

37.  Microsoft's conduct adversely affects innovation, including by:

  • impairing the incentive of Microsoft's competitors and potential competitors to undertake research and development, because they know that Microsoft will be able to limit the rewards from any resulting innovation;
  • impairing the ability of Microsoft's competitors and potential competitors to obtain financing for research and development;
  • inhibiting Microsoft's competitors that nevertheless succeed in developing promising innovations from effectively marketing their improved products to customers;
  • reducing the incentive and ability of OEMs to innovate and differentiate their products in ways that would appeal to customers; and
  • reducing competition and the spur to innovation by Microsoft and others that only competition can provide.

38.  The purpose and effect of Microsoft's conduct with respect to Internet browsers have been and, if not restrained, will be:

  • to preclude competition on the merits between Microsoft's browser and other browsers;
  • to preclude potential competition with Microsoft's operating system from competing browsers and from other companies and software whose use is facilitated by these browsers;
  • to extend Microsoft's Windows operating system monopoly to the Internet browser market; and
  • to maintain Microsoft's Windows operating system monopoly.

II. JURISDICTION, VENUE, AND COMMERCE

39.  This Court has jurisdiction over this matter pursuant to Section 4 of the Sherman Act, 15 U.S.C. § 4, and 28 U.S.C. §§ 1331, 1337.

40.  Venue is proper in this District under Section 12 of the Clayton Act, 15 U.S.C. § 22, and under 28 U.S.C. § 1391, because defendant Microsoft transacts business and is found within this District.

41.  Microsoft is a corporation organized and existing under the laws of the State of Washington, with its principal place of business located at One Microsoft Way, Redmond, Washington. Microsoft sells and licenses PC operating systems throughout the United States and the world and delivers copies of its operating systems to OEMs and retail customers across state lines and international borders. Microsoft is engaged in, and its activities substantially affect, interstate and foreign commerce.

III. PRIOR RELATED PROCEEDINGS

  • The July 1994 Monopolization Case

43.  Microsoft consented to the entry of a final judgment, and the Court entered the Final Judgment on August 21, 1995. The Final Judgment prohibited Microsoft from continuing the challenged practices and agreements and prohibited Microsoft from engaging in certain other conduct that could have similar anticompetitive results, including (in Final Judgment § IV(E)) enjoining Microsoft from conditioning licenses to its operating system on an OEM's either licensing another Microsoft product or agreeing not to license or distribute a non-Microsoft product.

44.  The purpose of § IV(E) of the Final Judgment was to prevent Microsoft from conditioning access to its monopoly operating system in order to protect or extend that monopoly. See Competitive Impact Statement, 50 Fed. Reg. 42845, 42852 (1994).

  • The October 1997 Contempt Proceeding

46.  On December 11, 1997, the Court entered a preliminary injunction enjoining Microsoft "from the practice of licensing the use of any Microsoft personal computer operating system software (including Windows 95 or any successor version thereof) on the condition, express or implied, that the licensee also license and preinstall any Microsoft Internet browser software (including Internet Explorer 3.0, 4.0, or any successor versions thereof) pending further order of Court."

  • The December 1997 Contempt Proceeding

48.  On December 17, 1997, the United States moved to have Microsoft held in contempt for this clear violation of the Court's December 11, 1997 Order. On January 21, 1998, the United States and Microsoft submitted a stipulated proposed order, which was entered by the Court. The Order required Microsoft to provide OEMs with two options in addition to those previously provided by Microsoft:

  • the option of installing on their PCs a version of Windows 95 that was the same as the current December 1997 version of Windows 95 (OEM Service Release 2.5) "with the sole exception of Internet Explorer 4.0 functionality" not included; and
  • the option of shipping their PCs after removing the Internet Explorer "icon" from the desktop and from the "Start menu" within Windows 95.
  • The Appeal of the Court's December 1997 Order

49.  Microsoft appealed the Court's December 1997 order, arguing that since the United States had there brought an action for contempt and for permanent injunctive relief and not explicitly for a preliminary injunction, it was improper for the Court to have entered a preliminary injunction (even though the restraint of a preliminary injunction was less than the restraint that would have been imposed by a finding of contempt); that since the United States was there seeking to enforce the Final Judgment and had not commenced a new action under the antitrust laws, the alleged "integration" of Windows 95 and Microsoft's IE browser was a complete defense; and that antitrust tie-in principles and precedents could not be used to construe the Final Judgment.

50.  Microsoft believed the Court's December Order "prima facie applied to Windows 98." Nevertheless, Microsoft did not seek a "further order" of the Court regarding Windows 98, nor did it plan to offer an unbundled version of Windows 98. When the United States was informed of Microsoft's Windows 98 plans, it offered to join Microsoft in a motion to the Court seeking clarification of the December Order. Instead, Microsoft moved on May 5, 1998, in the Court of Appeals for a stay of the December Order as it applied to Windows 98.

51.  On May 12, 1998, the Court of Appeals granted Microsoft's application for a stay, holding: "To the extent that the preliminary injunction awards the United States relief to which it has made no effort to show an entitlement under the consent decree, we must grant the stay." The Court also held: "The United States presented no evidence suggesting that Windows 98 was not an 'Integrated Product' and thus exempt from the prohibitions of Section IV(E)(I)."

52.  The United States now brings this action explicitly for preliminary and permanent injunctive relief, and demonstrates that Microsoft's conduct constitutes clear violations of Sections 1 and 2 of the Sherman Act and will cause irreparable injury in the absence of preliminary relief.

53.  There are two relevant product markets: The market for personal computer operating systems, and the market for Internet browsers.

  • The PC Operating System Market

54.  The market for personal computer operating systems consists of operating systems written for the Intel x86/Pentium (or "PC") class of microprocessors. These microprocessors perform central processing unit ("CPU") functions for the vast majority of personal computers, and their operating systems manage the interaction between the CPU and the various pieces of hardware, such as a monitor or printer, attached to such computers. Operating systems also control and direct the interaction between applications, such as word processing or spreadsheet programs, and the CPU. No other product duplicates or fully substitutes for the operating system. The geographic market for PC operating systems is worldwide.

55.  Because of the complex interactions among operating system software, applications software, and the hardware attached to the PC, an operating system written for one class of microprocessors typically will not work on another class of microprocessors without significant modification. Thus, OEMs and PC users do not consider an operating system that runs a non-Intel-based personal computer to be an effective substitute for an operating system that runs an Intel-based personal computer.

  • The Internet Browser Market

56.  Internet browsers are specialized software programs that allow PC users conveniently to locate, access, display, and manipulate content and applications located on the web. Internet browsers are essential for quick, easy, and efficient use of the web and have been instrumental in building the Internet's popularity. No other product duplicates or fully substitutes for the functionality of Internet browsers. The geographic market for Internet browsers is worldwide.

  • Microsoft's Windows Operating System Monopoly

57.  Microsoft markets a variety of PC operating systems, including MS-DOS, Windows 3.11, Windows For Workgroups, Windows NT Workstation, and Windows 95. Beginning in or around June 1998, Microsoft will introduce to the market the latest version of its operating system for Intel-based PCs, Windows 98.

58.  Microsoft has maintained a monopoly share (in excess of 80%) of the PC operating system market over an extended period of time. The durability of Microsoft's market power in part reflects the fact that the PC operating system market is characterized by certain economies of scale in production and by significant "network effects." In other words, the PC operating system for which there are the greatest number, variety, and quality of applications will be selected by the large majority of PC users, and in turn writers of applications will write their programs to work with the most commonly used operating system, in order to appeal to as many potential customers as possible. Economies of scale and network effects, which reinforce one another, result in high barriers to entry.

59.  The primary channel through which Microsoft distributes its operating systems is preinstallation on new PCs by OEMs. Because a PC can perform virtually no useful tasks without an operating system, OEMs consider it a commercial necessity to preinstall an operating system on nearly all of the PCs they sell. And because there is no viable competitive alternative to the Windows operating system for Intel-based computers, OEMs consider it a commercial necessity to preinstall Windows on nearly all of their PCs. Both OEMs and Microsoft recognize that OEMs have no commercially viable substitute for Windows, and that they cannot preinstall Windows on their PCs without a license from Microsoft. For example:

  • Packard Bell executive Mal Ransom testified that there were no commercially feasible alternative operating systems to Windows 98 (M. Ransom 3/19/98 Tr. 19-20);
  • Micron executive Eric Browning asserted: "I am not aware of any other non-Microsoft operating system product to which Micron could or would turn as a substitute for Windows 95 at this time." (E. Browning Declaration, para.11);
  • Hewlett Packard executive John Romano testified that "absolutely there's no choice" except to install Windows on HP's PCs (J. Romano Tr. 49-50); and
  • Gateway executive James Von Holle testified that Gateway had to install Windows because "We don't have a choice." (J. Von Holle Tr. 37-41; GW 26521-27). Mr. Von Holle has testified that if there were competition to Windows he believed such competition "would drive prices lower" and promote innovation ( Ibid. ).

60.  When Windows 98 is released, it will quickly succeed to Windows 95's monopoly position because, among other things, applications written for Windows 95 will run on Windows 98 and most consumers who purchase PCs want and expect their PCs to have the latest Microsoft operating system. OEMs will begin shipping most PCs, particularly for non-corporate users, with the Windows 98 operating system as soon as it is released. For example, Hewlett Packard executive Webb McKinney testified that even Windows 95 would be a commercially feasible alternative to Windows 98 "[o]nly for a short period of time." (W. McKinney 3/13/98 Tr. 11-12).

  • Microsoft's Position in the Internet Browser Market

61.  The first Internet browser widely used by the general public was Netscape Navigator, which was introduced to the market in 1994.

62.  Microsoft responded by introducing its own Internet browser, which it called the Internet Explorer. Microsoft released the initial version of Internet Explorer (version 1.0) in or around July 1995. Microsoft has since released three subsequent versions (2.0, 3.0, 4.0), in each case adding features and functionality to the product.

63.  Internet Explorer is, and always has been, viewed by Microsoft and by the market as an Internet "browser" -- a separate software program that allows computer users to efficiently locate, access, display, and manipulate content displayed on the World Wide Web. Microsoft and other industry participants carefully track Internet browser market share, and Microsoft has frequently and unequivocally stated that increasing its Internet browser share is its "number one" corporate goal. Internet browsers have product requirements, market usage, demand, distributors, and suppliers distinct from other products, including PC operating systems. These separate attributes, and Microsoft's separate commercial treatment of its Internet browser, all will continue after Microsoft releases Windows 98. Microsoft plans to continue to distribute and upgrade a stand-alone version of its Internet Explorer browser, and it has distributed (and plans to continue to distribute) versions of Internet Explorer for use on the Apple Macintosh, Sun Solaris, and other non-Windows operating systems.

64.  Microsoft's share of the Internet browser market has grown steadily from less than 5% in early 1996 to approximately 50% or more today.

65.  With the growth of the Internet and the World Wide Web, consumer demand for Internet browsers has increased dramatically. Indeed, because of the extraordinary growth and importance of the Internet, the Internet browser market is itself a substantial source of potential profits to any company that might achieve a durable dominant position and be able to charge monopoly prices for the efficient use of the Internet or the web. The importance of the Internet and the significant public benefits resulting from its use, make the potential benefit to a monopolist and the potential economic and social cost of monopolization in this market very high.

V. THE COMPETITIVE THREAT THAT BROWSERS POSE TO THE WINDOWS OPERATING SYSTEM

66.  Much of Microsoft's present monopoly power reflects the fact that Windows is the "platform" on which most popular applications software must run. Internet browsers, however, offer the potential to become alternative platforms on which software applications and programs could run instead. In addition, browsers can be an "interface" -- the primary visual environment in which a user performs most computing tasks -- to which both the operating system and application programs can be connected. The browser thus can be a software "layer" between the operating system and application programs. Application programs can be and are written to the browser instead of the operating system interface.

67.  Because competing browsers operate not only on Windows but also on a variety of other operating systems, their widespread adoption and use would create significant potential to reduce the dependence of most PC users on any particular operating system, such as Windows. The development of numerous software applications not specific to Windows that could ultimately result from the widespread use of non-Microsoft Internet browsers would therefore greatly reduce or eliminate a key barrier that maintains Microsoft's Windows operating system monopoly (because application programs written to interface to a competing browser could run on any operating system).

68.   Competing Internet browsers also threaten Microsoft's Windows monopoly because such browsers are a primary distribution vehicle for Java virtual machines ("JVMs"), the software programs necessary to run programs written in the Java programming language. JVMs that use Java enable any application written in the Java language to run regardless of the operating system on top of which the JVM and application are installed. The widespread distribution of Java virtual machines along with non-Microsoft Internet browsers could provide another avenue by which applications developers could write programs that are not dependent on Windows, thereby weakening the network effects that help entrench Windows' monopoly position in the operating system market.

VI. MICROSOFT'S ANTICOMPETITIVE CONDUCT

69.  Faced with the threat browsers posed to its operating system monopoly, and desiring to monopolize the browser market itself, Microsoft undertook steps designed to ensure that it would win what it considers a "browser war." For example:

  • Microsoft CEO Bill Gates declared on January 5, 1996: "Winning Internet browser share is a very, very important goal for us." (MSV 0009445). On August 20, 1996, Mr. Gates directed: "Internet Explorer will be distributed every way we can. . . . Bundled with Windows 95 upgrade and included by OEMs." (MS6 5004596-4669); and
  • In September 1996, Microsoft's General Manager for the Windows PC Platform, Carl Stork, noted: "Browser share is job 1 at this company." (MSV 009363A).
  • Microsoft's Attempt to Divide the Browser Market And Induce Netscape Not to Compete

70.  In May 1995, not long before Microsoft released the first version of Internet Explorer, Microsoft executives visited Netscape and met with its top executives. During this meeting, Microsoft offered Netscape a deal: For Windows 95, Microsoft proposed to draw a hypothetical line between the operating system and the browser. If Netscape agreed not to compete below the line ( i.e . , in operating systems) or alternatively, in the production of browsers in the Windows 95 "space," Microsoft would agree not to compete above the line ( i.e. , in browser applications) or, alternatively, in the production of browsers for platforms other than Windows 95. As one participating Microsoft executive has subsequently admitted, Microsoft "absolutely" hoped to persuade Netscape not to compete with Microsoft.

71.  Microsoft's proposal would have divided the browser market between Netscape, the early leader, and Microsoft, which was then on the verge of entering, and would have eliminated the competitive threat potentially posed by Netscape's competing browser to Microsoft's operating system monopoly. Microsoft's proposal was not intended to advance, and would not have advanced, any legitimate procompetitive interest. Rather, it was a blatant and illegal attempt to monopolize the Internet browser market. Indeed, if accepted, it would readily have enabled Microsoft to monopolize that market.

72.  Netscape's executives refused Microsoft's proposal. They chose instead to continue to compete to serve all computer users, with successive versions of Navigator that work on Windows 95 as well as other PC operating systems.

73.  Netscape's refusal of Microsoft's proposed scheme meant that its competing browser would continue to have the potential to become an alternative platform to Windows; would continue to facilitate the development and distribution of other software with the potential to support applications regardless of the identity of the underlying operating system; and would, thus, continue to threaten to "commoditize" the operating system and ultimately reduce or eliminate Microsoft's monopoly power.

74.  Microsoft thereafter embarked on a coordinated course of conduct aimed at eliminating this threat by leveraging its monopoly power to drive competing Internet browsers from the market and to extend its monopoly to the browser market.

  • Exclusionary Agreements With Internet Service Providers and On-Line Services

75. Microsoft unlawfully leverages its Windows operating system to require Online Service Providers (such as America Online and CompuServe) and other major Internet Service Providers (such as AT&T Worldnet, MCI, and Earthlink) to enter into agreements to distribute Internet Explorer to their subscribers, either exclusively or nearly exclusively. ISPs, including OLSs, are sometimes referred to as Internet Access Providers ("IAPs").

76. Starting in early 1996, Microsoft began to condition the granting to an ISP of placement in the "Internet Connection Wizard" screens or the Online Services folder in Windows 95 on the service provider's agreement to deny most or all of its subscribers a choice of Internet browser.

77.  Because nearly all PCs in the United States are shipped with a copy of Windows preinstalled, and because Microsoft prohibits OEMs from replacing or materially modifying the default "desktop" screen on Windows PCs, nearly all U.S. computer users are guaranteed to see the Windows desktop when they turn on their PCs. Accordingly, placement on the Windows desktop is unique among the numerous ways that software firms, including ISPs and ICPs, promote and distribute their products and services because only this placement offers near ubiquitous distribution and advantageous promotion in exactly the place and context in which users are deciding which software to use. Promotion or distribution of a software product or service through a Windows desktop icon is perhaps unrivaled in its ability to reach the vast majority of PC users in a manner that ensures their attention. No other distribution channel matches the level of convenience, the number of users reached, or the premium placement that Microsoft's Windows desktop offers.

78.  In return for attractive placement by Microsoft in its Internet Connection Wizard or Online Services Folder, ISPs agreed:

  • to distribute and promote to their subscribers Internet Explorer exclusively or nearly exclusively;
  • to eliminate links on their web sites from which their subscribers could download a competing browser over the Internet;
  • to abstain from expressing or implying to their subscribers that a competing browser is available (and from displaying a logo for a non-Microsoft browser on the service provider's home page or elsewhere);
  • to include Internet Explorer as the only browser they shipped with their access software ( i.e. , the software that enables a PC user to subscribe to the service) most or all of the time; and
  • to limit the percentage of competing browsers they distributed, even in response to specific requests from customers.

79.  Microsoft's agreements with ISPs also require the ISPs to use Microsoft-specific programming extensions and tools in connection with the ISPs' own web sites. Web sites developed with these Microsoft-specific programming extensions and tools will look better when they are viewed with IE than with a non-Microsoft browser.

80.  Under Microsoft's ISP contracts, the penalty for promoting a competing browser, distributing a competing browser more than the maximum permitted percentage, or otherwise failing to provide preferential treatment for Microsoft's Internet browser, is deletion from the Windows desktop -- a penalty even the largest ISPs are unwilling to risk.

81.  Microsoft recognizes the importance to ISPs of favorable placement on Windows screens. For example:

  • Brad Silverberg (Microsoft's former Senior Vice-President of its Applications and Internet Client Group) described such placement as "a distribution facility" for service providers that was "a tremendous value to them." (Silverberg Tr. 151-52); and
  • In order to induce AOL to prefer IE and disadvantage Netscape's browser, Microsoft agreed to give AOL preferential placement in Windows at the expense of Microsoft's own online service (Microsoft Network, or "MSN") that competed with AOL -- thereby effectively, according to Microsoft's CEO Bill Gates, "putting a bullet through MSN's head." (Silverberg Tr. 186-87). The "browser war" was so critical to Microsoft that it was prepared to retreat in other markets in order to win it.

82.  In late April 1998, on the eve of hearings before a committee of the United States Senate and immediately following news reports that the United States had issued civil subpoenas to various ISPs about their agreements with Microsoft, Microsoft announced that it was modifying its contracts with certain ISPs.

83.  Significantly, Microsoft has not changed its exclusionary contract requirements with the largest and most important ISPs -- the Online Service Providers, including AOL and CompuServe. Microsoft's exclusionary agreements continue in full force and effect for these firms.

84.  Even as to the ISPs whose contracts Microsoft has chosen to change, Microsoft's belated announcements, made on the eve of Congressional scrutiny and under the threat of litigation, do not correct the anticompetitive effects of the provisions which have been in place for almost two years; nor do the announcements provide any assurance that Microsoft will not reinstitute the exclusionary restrictions in the future. Moreover, they do not eradicate all of the unlawfully restrictive aspects of even the ISP agreements they modify because they leave intact (according to Microsoft's Cameron Myhrvold, the executive responsible for dealing with ISPs) requirements that ISPs distribute and promote Internet Explorer at least at parity with any other browser. Finally, and perhaps most significantly, Microsoft's modifications, by its own admission, do not apply at all to OLSs, which as a group provide Internet access to more than fifty percent of Internet users in the United States. Thus, the modifications provide no relief from Microsoft's anticompetitive restrictions as to most browser distribution through ISPs.

85.   Approximately one-third of Internet browser users obtained the browser they use from their service provider, and Microsoft's exclusionary agreements with these firms substantially foreclose Microsoft's browser competitors from a vital means of distribution. As Microsoft has itself acknowledged, distribution of Internet browsers through the largest online services providers is critical to the competitive success and viability of any browser. Microsoft's Cameron Myhrvold testified that for browsers "the ISP channel and the OEM channel are the two most important channels for distribution." (C. Myhrvold 4/24/98 Tr. 43). Microsoft substantially foreclosed the ISP channel with agreements with ISPs, and (as discussed below) Microsoft substantially foreclosed the OEM channel through agreements with OEMs.

86.  The exclusionary restrictions in Microsoft's ISP agreements are not reasonably necessary to further any legitimate, procompetitive purpose.

  • Exclusionary Agreements with Internet Content Providers

87.  Microsoft has also entered into exclusionary agreements with Internet Content Providers ("ICPs") -- firms such as Disney, Hollywood Online, and CBS Sportsline, that provide news, entertainment, and other information from sites on the web. One of the new features included in Internet Explorer 4.0 is the provision of "channels" that appear on the right side of the Windows desktop screen after Internet Explorer 4.0 has been installed on a Windows 95 PC. The same channels will appear automatically on the Windows 98 desktop screen if Microsoft is permitted to tie Internet Explorer 4.0 to Windows 98 in license agreements with OEMs and in sales to consumers.

88.  Microsoft provides different levels of channel placement, "platinum" being the most prominent. Under Microsoft's Internet Explorer 4.0 channel agreements, beginning in mid-1997, ICPs who desired "platinum" placement (and even some seeking lower-level placement) were required to agree:

  • not to compensate in any manner the manufacturer of an "Other Browser" (defined as either of the top two non-Microsoft browsers), including by distributing its browser, for the distribution, marketing, or promotion of the ICP's content;
  • not to promote any browser produced by any manufacturer of an "Other Browser";
  • not to allow any manufacturer of an "Other Browser" to promote and highlight the ICP's "channel" content on or for its browsers; and
  • to design its web sites using Microsoft-specific, proprietary programming extensions so that those sites look better when viewed with Internet Explorer than when viewed through a competing browser.

89.  These exclusionary restrictions are not reasonably necessary to further any legitimate, procompetitive purpose.

90.  Notwithstanding these restrictions on their dealings with competing browsers, ICPs have entered into Internet Explorer 4.0 channel agreements with Microsoft. ICPs had to agree to these restrictions in order to gain placement on the Windows desktop, which provides a valuable distributional and promotional mechanism for their content.

91.  Microsoft's exclusionary ICP contracts, expressly targeted at its primary Internet browser competitors, further foreclose these firms from access to customers, and further impede their ability to compete against Internet Explorer on the merits of the respective products.

92.  Microsoft has recently announced that it intends to change its agreements with ICPs. However, the changes announced by Microsoft will not remedy the anticompetitive effects the exclusionary provisions of those agreements have had to date, and there is no certainty that Microsoft will not reimpose the same or similar restrictions in the future.

  • Microsoft's Contractual Restrictions on OEM Modification or Customization of PC Boot-Up Sequence and PC Screens

93.  In or around August 1996, Microsoft imposed on OEMs licensing terms that restrict OEMs' ability to alter the Windows 95 boot-up sequence. Specifically, among other things, Microsoft's license agreements prohibit OEMs from:

  • modifying or obscuring the sequence or appearance of any screens displayed by Windows from the time the user first begins the boot-up process with a new PC until the "Welcome to Windows" screens have run and the Windows desktop screen first appears;
  • modifying or obscuring the sequence or appearance of any screens displayed by Windows in all subsequent boot-ups unless the user initiates some action to change the sequence;
  • displaying any content, including visual displays, sound, welcome or tutorial screens, until after the Windows desktop screen first appears;
  • modifying or obscuring the appearance of the Windows desktop screen, beyond a narrowly limited set of permitted changes; or
  • adding a screen that would automatically appear after the initial boot-up sequence or in place of the Windows desktop screen.

94.  These contractual restrictions have (and were intended by Microsoft to have) two basic effects on competing browser suppliers. First, they enhance Microsoft's control over the screens presented to users and thus increase Microsoft's ability to require preferential treatment for Internet Explorer from ISPs and ICPs in return for such ISPs' and ICPs' access to the Windows desktop. Second, these contractual restrictions greatly limit an OEM's ability to modify or customize the screens or initial "boot-up" sequence on a new PC either in response to customer demand or in an attempt to differentiate their products, or to substitute or feature a non-Microsoft browser, alternative user interface, or other Internet offerings.

95.  The Windows desktop screen is the screen through which most PC users access application programs and the other functionality on their PCs. The desktop screen contains, among other things, icons ( i.e. , graphical representations of certain features or functions) that, when selected by "clicking" on the icon with the left button of the "mouse," provide quick access to other installed software. Microsoft places a number of icons on the Windows desktop screen, prohibits OEMs from removing any of them, and permits OEMs to add others only subject to strict limitations.

96.  Although Microsoft allows some customization of the "Active Desktop" in Windows 98 and Internet Explorer 4.0, an OEM may not delete icons or folders. Furthermore, an OEM that does not preinstall the Active Desktop may not add to Windows desktop screens new icons or folders that are of a size or appearance different from those already placed on the desktop by Microsoft.

97.  Through these restrictions, Microsoft leverages its Windows monopoly to ensure that Microsoft-designated applications or other software reach all new Windows users, and that no software not designated by Microsoft receives preferential placement, no matter which OEM has built the computer or what options the OEM would like to have in presenting software products to its customers. Moreover, these restrictions ensure that users of Windows continue to see the Microsoft-specified Windows desktop unless and until they take affirmative steps to change the screens presented.

98.  The restrictions preserve the advantageous desktop positioning that Microsoft secures for Internet Explorer and other Microsoft or Microsoft-designated software, foreclose competing Internet browsers from securing preferential placement, and foreclose OEMs from choosing among competing browsers on the merits. Microsoft's refusal to permit OEMs to alter the initial boot-up sequence and screens, or to install an alternative user interface, precludes OEMs from developing such alternative interfaces on their own or with competing browser suppliers. The effect of these restrictions is to significantly restrict the access of competing browsers to the important OEM channel and further perpetuate Microsoft's operating system monopoly by making the successful introduction of a new platform more difficult.

99.  OEMs (including Micron, Hewlett Packard, and Gateway) have requested that Microsoft allow them to provide new PC purchasers with an alternative user interface, boot-up sequence, or initial or default screens, but Microsoft has refused.

100.  Microsoft recognizes and intends that these restrictions consolidate its strategic power over the valuable real estate that the desktop screen represents for the provision of software, advertising and promotion. Indeed, Microsoft's Vice President of Marketing and Developer Relations made clear in an internal document that the underlying purpose of the restrictions was to prevent OEMs or others from ultimately gaining control over the desktop: "In order to protect our position on the desktop and increase the likelihood that IE gets the prominent position with the end user we should move the [Internet] Sign Up Wizard into the boot-sequence some where, before we give control over to the OEM. . . ." (MS6 9136A-9139A).

101.  In Windows 98, Microsoft has done exactly as its Vice President of Marketing and Developer Relations urged, moving the Internet Connection Wizard feature of Internet Explorer, which presents new users with the ability to sign up (at the time of the initial boot and before the Windows desktop appears) with any of a number of ISPs, none of which (according to Microsoft's Cameron Myhrvold) is permitted to distribute or promote any other browser more favorably than Internet Explorer.

102.  Microsoft's boot-up and first-screen restrictions make it more difficult for competing browsers to attract users and have resulted in fewer choices for OEMs and PC end users. These restrictions are not reasonably necessary to serve any legitimate, procompetitive purpose.

  • The Tying of Microsoft's Internet Browser Software to Windows 95

103.  Internet Explorer is recognized by both Microsoft and the industry as a product separate and apart from Windows. For example:

  • Microsoft has always sold Internet Explorer separately at retail, distributed it separately through the Internet, and paid for it to be distributed separately;
  • Microsoft has distributed Internet Explorer as a separate product through ISPs and other channels and has tied and conditioned the access of numerous companies ( e.g. , ICPs and ISPs) to Windows facilities on such companies' distribution of Internet Explorer as a separate product;
  • Microsoft and the industry separately track browser market share and operating system market share;
  • Microsoft bundles, and plans to continue to bundle, the stand-alone version of IE 4.0 with other application programs ( e.g. , Word, Works, Encarta) in a package that will be the successor to the Microsoft Works and Microsoft Home Essentials packages;
  • Microsoft promotes, and enlists others to promote, the distribution and use of Internet Explorer as a separate product;
  • ISPs consider IE to be a separate product from Windows, and, recognizing the demand for a browser separate from the operating system, Microsoft deliberately markets it as such to ISPs. (C. Myhrvold Tr. 26-27);
  • Internet browsers and operating systems perform different functions; and
  • Microsoft markets Internet Explorer for non-Windows operating systems, including operating systems produced by Apple Computer and Sun Microsystems. Indeed, Microsoft devoted a substantial effort towards developing these versions of its Internet Explorer -- a counter-intuitive step ( i.e. , enhancing the capabilities and functionality of non-Windows, non-Microsoft operating systems) that is in Microsoft's interest because it is part of Microsoft's effort to foreclose opportunities for non-Microsoft browsers to establish themselves. Microsoft's Paul Maritz believed in June 1996 that in order to accomplish its browser share objectives: "In addition to shipping IE 3 on W95/NT, we need to get AOL & CompuServe shipping IE3. We need to ship IE3 on Win 3.1 & Mac." (MS6 6010346).

104.  There is separate demand for Internet browsers from the demand for operating systems. For example:

  • many PC users (who, of course, require an operating system) do not need or want a browser;
  • for a significant number of customers, the forced inclusion of a browser with the operating system is a significant negative -- including corporate customers who do not want their employees connected to the Internet (Y. Mehdi Tr. 34; D. Cole Tr. 50-51; M. Ransom 3/19/98 Tr. 9-10; B. Chase Tr. 80) and customers that would prefer only a different browser. Microsoft has acknowledged that some OEMs and PC users want to be able to delete Internet Explorer from Windows 95 and has provided the ability, through the Add/Remove utility, for them to do so;
  • many customers who want a browser do not need another operating system -- a majority of all browsers distributed to date have been distributed to users who already had a PC with an operating system installed; and
  • other PC customers want an up-to-date Windows operating system together with non-Microsoft browsers.

105.  Microsoft has consistently treated and referred to its browser software as a separate product, and not merely as a component of the operating system, both internally and in agreements with other companies.

106.  However, over "the last couple of years" Microsoft was told by its counsel to be "careful" not to refer to its browser software in such a way that it appeared that the software was a separate product. (P. Maritz Tr. 106 and MS7 005306). Microsoft executives became "very concerned" that statements in the ordinary course of business made IE "appear separate" and concluded it was "critical" that there be "a thorough walk-through looking for places in the UI that can be corrected" and that there be a "sweep" of the IE web site to remove references inconsistent with Microsoft's present legal position. (MS7 005306). It was agreed that there would be "a review of win 98" by Microsoft executives and "someone from legal staff" to "ensure IE is properly presented." ( Ibid. ).

107.  Microsoft recognized that there was a potential danger that a competing Internet browser could eventually "obsolete Windows." (MS7 004127). Microsoft also recognized that Netscape was initially the leading browser supplier and that Netscape's "survival depends on their ability to upgrade a significant chunk of their installed base" (MS7 004128).

108.  Microsoft's top executives internally declared that gaining browser market share for Internet Explorer and depriving Netscape of market share was a top priority. Microsoft recognized, however, that it could not win what it described as the "browser war" (MS6 6012954) on the merits alone, even if it gave its browser away for free -- indeed, even if it paid bounties for its distribution. Microsoft concluded that to win the browser war and preserve its Windows monopoly it would have to tie its Internet browser to the Windows 95 operating system that was being preinstalled on most new PCs. For example, Microsoft's Megan Bliss and Rob Bennett recognized that designing Windows 95 "to win the browser battle" required "a very substantial set of trade-offs." Nevertheless, they concluded the "key factors to keep in mind" were, first, the need to increase browser share and, second, that the way to do that was: "Leveraging our strong share on the desktop will make switching costs high (if they get our technology by default on every desk then they'll be less inclined to purchase a competitive solution. . . .)" (MS7 002689).

109.  Accordingly, Microsoft tied Internet Explorer to Windows 95 and continued to do so until January of this year, when it came into compliance with an Order of the Court prohibiting it from distributing its Internet Explorer browser as a condition of licensing Windows 95. Microsoft effectuated this tie, among other things, by requiring, as a condition of licensing Windows 95, that OEMs also license, install and distribute Microsoft's Internet browser software, including software that provides the Internet Explorer icon and the other means by which users may readily use IE to browse the web. It is this software that establishes Internet Explorer's identity for commercial purposes as a separate product.

110.  Microsoft's internal documents make clear that Microsoft tied that software to its Windows operating system, and refused to give OEMs an unbundled option, not because Microsoft believed the market wanted only a bundled product, but rather in order to foreclose OEM choice. For example:

  • Microsoft executive Chris Jones noted in 1995 concerning "Internet Explorer" that OEMs "want to remove the icon from the desktop" but that the OEMs should be told "this is not allowed" (MSV 0009129 A);
  • in the Spring of 1996, Micron asked if it could delete IE from Windows. Microsoft refused;
  • in June 1996, Compaq wanted to (and, for a time, did) remove the IE icon from the Windows desktop. Microsoft compelled Compaq to restore the icon by threatening to terminate Compaq's license to install the Windows operating system if Compaq did not comply; and
  • "On several occasions, Gateway representatives have asked [Microsoft] to remove the icon for IE from the desktop, but [Microsoft] representatives have refused each request, saying that the browser cannot be removed or sold separately. . . ." (Gateway 2000 Inc. 9/19/97 Answers to Interrogatories, p. 8).

111.  By tying Internet Explorer to Windows 95 in this way, Microsoft has substantially foreclosed competing Internet browsers from a significant channel of distribution. Among other things, tying Internet Explorer to Windows 95 has significantly reduced the willingness of OEMs to install or distribute other browsers because of concerns about customer confusion and increased support costs; and the forced tying has made it impossible for OEMs to differentiate their products by, or to receive consideration for, distributing only a non-Microsoft browser on some or all of their products. Tying Internet Explorer to Windows 95 also reduced demand for other browsers, even by users and OEMs that would otherwise have preferred another browser.

112.  Microsoft's tying of Internet Explorer to Windows 95, and its refusal until ordered by the Court to permit OEMs to utilize the Add/Remove utility to remove IE from Windows 95, furthered no legitimate procompetitive purpose. Microsoft has distributed andcontinues to distribute Internet Explorer separate from its Windows 95 operating system, and it is efficient for it to do so. Microsoft can also efficiently distribute or permit the distribution of Windows 95 without Microsoft's Internet browser software.

  • The Tying of Microsoft's Internet Browser Software To Windows 98

113.  Microsoft concluded in January 1997 that, for Windows 98, priority "#1 is to build IE 4 share via OEM distribution." (MS7 001033).

114. Microsoft considered not bundling IE with Windows 98 (code named "Memphis") as late as the Spring of 1997. However, it was decided (as Microsoft Senior Vice President James Allchin had previously proposed) "to tie IE and Windows together." (MS7 005526). For example:

  • Microsoft's Christian Wildfeuer wrote on February 24, 1997: "It seems clear that it will be very hard to increase browser market share on the merits of IE 4 alone. It will be more important to leverage the OS asset to make people use IE instead of Navigator " (MS7 004346) (emphasis added);
  • Microsoft Senior Vice President James Allchin had similarly written on December 20, 1996, that unless Microsoft were to "leverage Windows . . . . I don't understand how IE is going to win . . . . Maybe being free helps us, but once people are used to a product it is hard to change them . . . . My conclusion is that we must leverage Windows more. Treating IE as just an add-on to Windows which is cross-platform los[es] our biggest advantage -- Windows marketshare. We should dedicate a cross group team to come up with ways to leverage Windows technically more . . . . We should think first about an integrated solution -- that is our strength;"
  • on January 2, 1997, Mr. Allchin wrote concerning "IE and Windows" that Microsoft needed to begin "leveraging Windows from a marketing perspective" if it was to defeat Netscape. Allchin complained that without leveraging Windows from a marketing standpoint: "We do not use our strength -- which is that we have an installed base of Windows and we have a strong OEM shipment channel for Windows." Allchin emphasized: "I am convinced we have to use Windows -- this is the one thing they don't have . . . . We have to be competitive with features, but we need something more -- Windows integration. If you agree that Windows is a huge asset, then it follows quickly that we are not investing sufficiently in finding ways to tie IE and Windows together." Using Microsoft's code name, Memphis, for the next version of Windows, Allchin concluded that, "Memphis must be a simple upgrade, but most importantly it must be a killer on OEM shipments so that Netscape never gets a chance on these systems." (MS7 005526);
  • on March 25, 1997, Microsoft's Megan Bliss wrote: "I thought our #1 strategic imperative was to get IE share (they've been stalled and their best hope is tying tight to Windows, esp. on OEM machines). That is, unless I've woken up in an alternate state and now work for Netscape." (TXAG 0009634);
  • on March 27, 1997, Microsoft's Kumar Mehta, after analyzing "how people get and use IE" concluded that "based on all the IE research we have done . . . it is a mistake to release Memphis without bundling IE with it." (MS7 004273);
  • Microsoft concluded in late March 1997 that if Windows 98 and IE "are decoupled, then Navigator has a good chance of winning" (MS7 003001) and that "if we take away IE from the O/S, most nav users will never switch to us." (MS7 004273);
  • as Microsoft Vice President Brad Chase recognized in an April 21, 1997, memorandum, "Memphis is a key weapon in the IE share battle." (MS7 004365); and
  • as a January 5, 1997, presentation to Microsoft CEO Bill Gates had emphasized: "Integrate with Windows" was a way to "Increase IE share." (MS7 005529-44).

115.  For several weeks after entry of the Court's December 1997 Order, published reports quoted Microsoft as saying that it planned to offer Windows 98 in two versions ­ one with Internet Explorer included and one with Internet Explorer removed. However, Microsoft has since made clear that it intends to tie Internet Explorer to Windows 98. Microsoft intends to offer only a single, bundled version of Windows 98 and to require, as a condition of licensing Windows 98, that OEMs license, install and distribute Microsoft's Internet browser software.

116.  Microsoft has acknowledged that some OEMs and PC users want to be able to delete Microsoft's Internet browser software from Windows 98 (and Microsoft provided the ability to remove such software from Windows 95 for this reason).Nevertheless, in order not to facilitate such a deletion from Windows 98, even by end users, Microsoft has designed Windows 98 so that the Add/Remove utility will not remove all or any part of IE.

117.   Microsoft is tying its Internet browser software to the Windows 98 operating system in order to achieve a monopoly in the Internet browser market and to stifle the potential competition to Microsoft's operating system monopoly that competing Internet browsers might generate. Microsoft has distributed and continues to distribute Internet Explorer separately from its Windows operating system, and it is efficient for it to do so. Microsoft intends to continue marketing the Internet Explorer browser separately through retail outlets. Microsoft also intends to release an updated version of Internet Explorer, 5.0, in multiple distribution channels and for multiple non-Windows operating systems as a stand-alone product, without Windows.

118.   Microsoft can, at a minimum, efficiently distribute or permit thedistribution ofWindows 98 withoutits Internet browser software. Microsoft's refusal to permit OEMs to delete such software from Windows 98, orto offer OEMs a version of Windows 98 from which it has already been deleted or in which it is not included, furthers no legitimate competitive interest. Microsoft can, at a de minimis cost per copy of Windows 98, either include in Windows 98 a ready means for OEMs and users to delete its Internet browser software or test any such means that are developed by or on behalf of OEMs. The deletion of such software will not impair any non-web browsing function of Windows 98.

119.  Indeed, if including Microsoft's Internet browser software with Windows 98 is efficient, the combined product should thrive in a competitive market in which the two products are also available separately. A competitive browser market in which customers are free to choose among alternative Internet browsers or to choose no browser at all will lead to continuing innovation and price competition as suppliers compete on the merits for customers' favor. Microsoft has chosen to deprive customers of the competitive options of obtaining Windows 98 with Internet Explorer, with a competitive Internet browser, or with no Internet browser at all.

120.  One consequence of tying Internet Explorer to Windows is that the Internet browser is made available to purchasers of Windows at no additional charge. Microsoft is devoting more than a thousand people and hundreds of millions of dollars to various aspects of browser development, and Microsoft has recognized that it would ordinarily be desirable for the company to earn a direct return on some of this investment by charging customers of Windows 98 separately for Internet browser functionality. Even though the leading browser supplier (Netscape) was charging OEMs for its browser, Microsoft made a decision to forgo the revenue that would have resulted from charging separately for Internet browsing functionality in Windows in order to gain Internet browser market share and exclude competition.

121.  Microsoft could have charged for Internet Explorer separately, and it considered doing so. Microsoft's Vice President of Advanced Technology Sales Cameron Myhrvold testified that there was "a time where we thought we could charge for the browser" but that view was disavowed "quickly." (C. Myhrvold 4/24/98 Tr. 74).A proposal to separately price the "Active Desktop" shell (believed at the time to be an important way for Windows 98 users to use IE for web browsing) was made by Microsoft's Joe Belfiore and supported by Microsoft's Moshe Dunie. Microsoft Group Vice President Paul Maritz acknowledged that the proposal was "tempting" and "had merit" but ultimately rejected it because requiring customers to pay for the "shell" would impair Microsoft's ability to achieve its "number 1 goal" of becoming dominant in the Internet browser market.

122.  Throughout Microsoft's internal analyses there is one consistent theme: Building a dominant Internet browser market share and restraining browser competition will protect Microsoft's Windows operating system monopoly. Microsoft has repeatedly recognized that the reason to win the browser war is to maintain the revenues and profits that flow from the PC operating system monopoly. For example:

  • in a June 20, 1996, memo entitled "windows & internet issues" Microsoft Group Vice President Paul Maritz explained that among the reasons why "job #1 is browser share" was that: "No matter what happens, we have to slow Netscape's ability to drive new protocols/stds down." (MS6 6010346). Mr. Maritz went on to explain that it was necessary "to fundamentally blunt Java/AWT momentum" (momentum supported by cross-platform browsers) to " protect our core asset Windows ­ the thing we get paid $'s for." (MS6 6010347) (emphasis in original); and
  • similarly, in an April 4, 1997, Planning Memo entitled "Preserving the desktop paradise," Microsoft Vice President Brad Chase warned that, unless stopped, browsers could "obsolete Windows," "commoditize the OS," and "make the NC [network computer] viable" (MS7 004127).

123.  If it is permitted to tie Internet Explorer and Windows 98 -- by forcing OEMs to license and distribute, with Windows 98, Microsoft's Internet browser software -- Microsoft will substantially foreclose its Internet browser competitors from a significant channel of distribution, thereby restraining competition on the merits and depriving customers of choice.

124.  In the absence of preliminary relief, consumers will be deprived of their choice of browsers and consumers and the public will be deprived of the benefits of competition during the pendency of this action. Relief at the conclusion of this case cannot remedy the damage done to consumers and the public during the interim.

125.  In addition, the damage to competitors and competition during the pendency of this case that would occur in the absence of preliminary relief cannot practically be reversed later.

126.   Aided by Microsoft's anticompetitive conduct, Microsoft's share of the browser market has increased dramatically from 3% or 4% in early 1996 to approximately 50% or more in early 1998. In the absence of interim relief, Microsoft's share of the browser market will grow substantially as a result, among other things, of Microsoft's tying of its Internet browser software to Windows 98 and other anticompetitive practices.

127.  Microsoft's browser competitors will be effectively foreclosed from important opportunities to supply alternative browsers to customers so long as the tie-in and Microsoft's other exclusionary practices continue. Particularly because of the market's network effects, the significant increase in Microsoft's share of the browser market that will result in the absence of preliminary relief will tip the market in Microsoft's favor and accelerate its dominance and competition's demise.

128.  In addition, the barriers that exist to the entry of new competitors or the expansion of smaller existing competitors, including network effects, mean that dominance once achieved cannot readily be reversed.

129.  In the absence of preliminary relief, the increase in Microsoft's position that will result from its continuing illegal conduct will so entrench it (and so weaken its competitors) that the cost of reversing Microsoft's imminent domination of the Internet browser market "could be prohibitive." See United States v. Microsoft Corporation, 980 F. Supp. 537, 544 (D.D.C. 1997).

VIII. CLAIMS FOR RELIEF

  • First Claim for Relief: Unlawful Exclusive Dealing and Other Exclusionary Agreements in Violation of Section 1 of the Sherman Act

130.  Plaintiff incorporates the allegations of paragraphs 1 through 129 above.

131.  Microsoft's agreements with ISPs, ICPs, and others pursuant to which such companies agree not to license, distribute, or promote non-Microsoft products (or to do so only on terms that materially disadvantage such products), and its agreements with OEMs restricting modification or customization of the PC boot-up sequence and screens, unreasonably restrict competition and thus violate Section 1 of the Sherman Act. These agreements unreasonably restrain trade and restrict the access of Microsoft's competitors to significant channels of distribution, thereby restraining competition in the Internet browser market, among other markets.

132.  The purpose and effect of these agreements are to restrain trade and competition in the Internet browser and PC operating system markets. These agreements violate Section 1of the Sherman Act, 15 U.S.C. § 1.

133.  After the commencement of the United States' investigation of Microsoft's exclusionary agreements, Microsoft modified certain of those agreements. However, the continuing anticompetitive effect of the agreements is substantial; the modified agreements are themselves anticompetitive and there is a serious threat that, unless enjoined, Microsoft will reimpose the unlawful terms that it has only recently expressed an intention not to enforce.

  • Second Claim for Relief: Unlawful Tying in Violation of Section 1 of the Sherman Act

134.  Plaintiff incorporates the allegations of paragraphs 1 through 129 above.

135.  Windows operating systems and Microsoft's Internet browser software are separate products. They are sold in different markets; their functions are different; there is separate demand for them; and they are treated by Microsoft and by other industry participants as separate products. It is efficient for Microsoft not to tie them and/or to permit OEMs to distribute Windows 95 and Windows 98 without Microsoft's Internet browser software.

136.  Microsoft has tied and plans again to tie its Internet browser to its separate Windows operating system, which has monopoly power, in violation of Section 1 of the Sherman Act, 15 U.S.C. § 1.

137.  The purpose and the effect of this tying are to prevent customers from choosing among Internet browsers on their merits and to foreclose competing browsers from an important channel of distribution, thereby restraining competition in the Internet browser market.

  • Third Claim for Relief: Monopolization of the PC Operating Systems Market in Violation of Section 2 of the Sherman Act

138.  Plaintiff incorporates the allegations in paragraphs 1 through 137 above.

139.  Microsoft possesses monopoly power in the market for PC operating systems. Through the anticompetitive conduct described herein, Microsoft has willfully maintained, and unless restrained by the Court will continue to willfully maintain, that power by anticompetitive and unreasonably exclusionary conduct. Microsoft has acted with an intent illegally to maintain its monopoly power in the PC operating system market, and its illegal conduct has enabled it to do so, in violation of Section 2 of the Sherman Act, 15 U.S.C. § 2.

  • Fourth Claim for Relief: Attempted Monopolization of the Internet Browser Market in Violation of Section 2 of the Sherman Act

140.  Plaintiff incorporates the allegations of Paragraphs 1 through 137 above.

141.  Microsoft has targeted software products that have the potential to compete with or facilitate the development of products to compete with PC operating systems and thereby to erode Microsoft's Windows operating system monopoly. Microsoft has willfully engaged, and is engaging, in a course of conduct, including tying and unreasonably exclusionary agreements, in order to obtain a monopoly in the Internet browser market, and there is a dangerous probability that, unless restrained, it will succeed, in violation of Section 2 of the Sherman Act, 15 U.S.C. § 2. Microsoft has acted with a specific intent to monopolize, and to destroy effective competition in, the Internet browser market.

VIII. PRAYER FOR RELIEF

WHEREFORE, PLAINTIFF PRAYS FOR RELIEF AS FOLLOWS:

1.  That the Court adjudge and decree as follows:

  • That Microsoft's conduct in requiring OEMs to license and distribute the Internet Explorer web browser or any other software product as a condition of licensing any Microsoft operating system product violates Sections 1 and 2 of the Sherman Act, 15 U.S.C. §§ 1 and 2;
  • That Microsoft's agreements with OEMs restricting their right to modify the screens and functions of Microsoft's Windows operating system, or to add non-Microsoft Internet browser software or other software products during the boot-up sequence, or to substitute non-Microsoft Internet browser software or other software products for Microsoft Internet browser software or other software products, violate Sections 1 and 2 of the Sherman Act, 15 U.S.C. §§ 1 and 2;
  • That Microsoft's conduct in requiring persons to license and distribute its Internet browser software or any other software product as a condition of receiving placement in or access to any Microsoft operating system product, including any screen or function thereof, violates Sections 1 and 2 of the Sherman Act, 15 U.S.C. §§ 1 and 2;
  • That Microsoft's conduct in requiring or inducing persons to agree not to license, distribute, or promote any non-Microsoft Internet browser, or to license, distribute, or promote such browser only on terms or under conditions that materially disadvantage it, violates Sections 1 and 2 of the Sherman Act, 15 U.S.C. §§ 1 and 2;
  • That Microsoft has attempted to monopolize the market for Internet browsers in violation of Section 2 of the Sherman Act, 15 U.S.C. § 2; and
  • That Microsoft has willfully maintained its monopoly in the market for PC operating systems in violation of Section 2 of the Sherman Act, 15 U.S.C. § 2.

2.  That Microsoft, all persons acting on its behalf or under its direction or control, and all successors thereto, be preliminarily and permanently enjoined from:

  • Requiring any person to license or distribute Microsoft's Internet browser software or any other software product or service as a condition of licensing or distributing any Microsoft operating system product;
  • Requiring or inducing any person to agree not to license, distribute, or promote any non-Microsoft Internet browser software or other software product, or to do so on any disadvantageous, restrictive or exclusionary terms;
  • Taking or threatening any action adverse to any person in whole or in part as a direct or indirect consequence of such person's failure to license or distribute Microsoft's Internet browser software or other software product, of such person's licensing or distributing any non-Microsoft Internet browser or other software product, or of such person's cooperation with the United States;
  • Restricting the right of any person to modify the screens, boot-up sequence or functions of any Microsoft operating system product which such person has licensed so as automatically or otherwise to add non-Microsoft Internet browser software or other software products, including but not limited to alternative user interfaces, or automatically or otherwise to substitute such non-Microsoft Internet browser software or other software product for Microsoft's Internet browser software or other software product, so long as such addition or substitution does not materially impair the performance of such Microsoft operating system product;
  • Microsoft also includes with such operating system the most current version of the Netscape Internet browser, and
  • each OEM is permitted at its option to delete the software that provides the Internet Explorer icon and the other means by which users may readily use IE to browse the web, the software that provides the icon and the other means by which users may readily use the Netscape Internet browser, or both; and
  • Microsoft makes available to any OEM that licenses the operating system a practical and commercially reasonable option of deleting (after first installation) or not installing (at first installation) the software that provides the Internet Explorer icon and the other means by which users may readily use IE to browse the web, and
  • for any OEM that deletes (after first installation) or does not install (at first installation) the software that provides the Internet Explorer icon and the other means by which users may readily use IE to browse the web, Microsoft deducts from that OEM's Windows 98 royalty an amount equal to the OEM's reasonable cost of deleting or not installing such software or its functions.

3.  That the Court enter such other preliminary and permanent relief as is necessary and appropriate to restore competitive conditions in the markets affected by Microsoft's unlawful conduct.

4.  That the Court enter such additional relief as it may find just and proper.

5.  That the plaintiff recover the costs of this action.

Dated: May 18, 1998

  • Browse All Articles
  • Newsletter Sign-Up
  • 02 Nov 2020
  • What Do You Think?

Is Antitrust Just a Quaint Notion in the Digital Age?

SUMMING UP: Given the US Department of Justice's new antitrust complaint against Google, is it time to revisit what defines a market monopoly in the internet era? James Heskett's readers consider the potential ramifications. Open for comment; 0 Comments.

microsoft monopoly case study economics

  • 30 May 2019
  • Working Paper Summaries

US Antitrust Law and Policy in Historical Perspective

Since the late 19th century, American antitrust law and policy has responded to multiple changes: technological advances that have transformed business structures, political imperatives that have reformed regulations and informed prosecutorial discretion, and economic theories that have reshaped the boundaries of government interventions into the economy. Today, antitrust remains a contested field.

  • 06 Dec 2017

Is It Time To Break Up Amazon, Apple, Facebook, or Google?

SUMMING UP Would breaking up tech giants like Facebook and Google be good antitrust policy or bad for capitalism? James Heskett's readers join the conversation. Open for comment; 0 Comments.

  • 22 Feb 2016
  • Research & Ideas

The ‘Mother of Fair Trade’ was an Unabashed Price Protectionist

Historian Laura Phillips Sawyer unearths the story of little-known drug store owner Edna Gleason who, in a man’s world, helped fire a progressive movement to protect small-business owners from price-slashing chains. Open for comment; 0 Comments.

  • 11 Jan 2010

Mixing Open Source and Proprietary Software Strategies

Open source and proprietary software development used to be competing strategies. Now software firms are experimenting with strategies that mix the two models. Researcher Gaston Llanes discusses recent research into these "mixed source" strategies. Key concepts include: Software companies are taking a "best of both worlds" approach by creating products that use a combination of OS and proprietary software code. The researchers wanted to get a clearer sense of when a profit-maximizing firm should adopt a mixed-source business model and what that model might look like under different circumstances. Results indicate recurring patterns and strategies that managers can take into consideration when setting strategy. Closed for comment; 0 Comments.

  • 26 Feb 2007

The Power of the Noncompete Clause

Noncompete clauses seem nearly universal—and not just in technology companies. But the effect is especially strong on specialist and "star" inventors, according to new research by Harvard Business School's Matt Marx, Deborah Strumsky, and Lee Fleming. Marx reflects on the business and career implications in this Q&A. Key concepts include: Noncompete clauses may be ubiquitous or nearly so, particularly in venture-funded companies, but not everyone is affected identically by noncompetes. Fundamentally, noncompetes are a form of monopoly. Just as a patent allows a monopoly on a technique or tool for a limited amount of time, a noncompete (if enforced) affords a temporary monopoly of sorts on a person. In Michigan, inventors whose patents are highly cited in other patent applications were less likely to change jobs following a change in the state law. The effect for "specialist" inventors was even stronger. Star or specialist inventors wishing to explore career opportunities may need to look outside a state that enforces noncompetes. From an employer's perspective, keep in mind that noncompetes are far from ironclad. Closed for comment; 0 Comments.

university logo

OER by Discipline: Economics

Maryland open source textbook initiative, quick search, textbooks and books, full courses.

  • Get OER Info
  • Create My Own OER

The  Maryland Open Source Textbook (M.O.S.T.) Initiative is a huge source of support for open educational resources, open access, and open pedagogy in Maryland.  Find OER through the M.O.S.T. Commons or Stevenson's M.O.S.T. Commons Hub .

Three states -- Maryland, California, and Georgia -- maintain large statewide OER databases.  Try these quick searches that are already set for your discipline:

  • OER from Maryland's M.O.S.T. Commons
  • OER from California's MERLOT
  • OER from Georgia's GALILEO
  • OER from OER Commons
  • OER from WISELearnResources

These sites offer multiple books:

  • Open Textbook Library
  • Saylor Academy

Here are some individual books on the topic of economics:

  • Next: Get OER Info >>
  • Last Updated: May 21, 2024 10:02 AM
  • URL: https://stevenson.libguides.com/oereconomics

Experience new growth possibilities with Microsoft Advertising today >

Microsoft Advertising case studies

microsoft monopoly case study economics

How Rainbow Tours achieved high-value outcomes with Microsoft Advertising

microsoft monopoly case study economics

How ENRG Pro achieved a 95% ad completion rate with Microsoft’s Connected TV ads

microsoft monopoly case study economics

The first Pharmaceutical brand to launch Video ads with Microsoft Advertising saw almost 2X increase in brand searches

microsoft monopoly case study economics

How Blue Corona helped Len The Plumber Heating & Air increase ROAS with Microsoft Advertising

How Blue Corona helped Len The Plumber Heating & Air increase return on ad spend (ROAS) by 318% with Microsoft Advertising

microsoft monopoly case study economics

How ixigo generated a remarkable 44% total conversions with Microsoft’s Dynamic Search Ads

microsoft monopoly case study economics

Green KPIs for the win: How Microsoft Invest helps brands lowering carbon emissions

IMAGES

  1. microsoft monopoly case study

    microsoft monopoly case study economics

  2. microsoft monopoly case study

    microsoft monopoly case study economics

  3. microsoft monopoly case study

    microsoft monopoly case study economics

  4. microsoft monopoly case study

    microsoft monopoly case study economics

  5. 10 Monopoly Examples (2024)

    microsoft monopoly case study economics

  6. microsoft monopoly case study

    microsoft monopoly case study economics

VIDEO

  1. US government and 17 states -- including Wisconsin -- sue Amazon in landmark monopoly case

  2. What is a Monopoly? #business #businessschool #mba #economics

  3. Monopoly profit maximization in case of advertising expenditure

  4. Steam’s Monopoly Case

  5. How Microsoft Became a Monopoly of Tech Industry

  6. Windows MONOPOLY Controlling Everyone

COMMENTS

  1. The Microsoft Monopoly: The Facts, the Law and the Remedy

    Judge Jackson's 205-page "Findings of Fact" 2 convincingly establishes three facts that are crucial to understanding this case: First, Microsoft possesses monopoly power in the market for Personal Computer (PC) operating systems; Second, Microsoft engaged in a wide-ranging effort to protect its operating system monopoly, utilizing a full ...

  2. PDF The Microsoft Antitrust Case

    2. Microsoft has a monopoly in this market "where it enjoys a large and stable market share." 3. Microsoft's monopoly is protected by the "applications barrier to entry," which the judge defines as the availability of an abundance of applications running Windows. 4. Microsoft used its monopoly power in the PC operating systems market to

  3. The Economic Impact of Monopolistic Advantage: A Case Study of Microsoft

    196. The Economic Impact of Monopolistic Advantage: A Case. Study of Microsoft. Fuqiang Shao *. Faculty of Economics, Guangdong Ocean University, Zhanjiang, China. * Corresponding Author Email ...

  4. An Economist's Guide to U.S. v. Microsoft

    An Economist's Guide to U.S. v. Microsoft. An Economist's Guide to. U.S. v. Microsoft. Richard J. Gilbert and Michael L. Katz. W. hile most antitrust cases proceed in obscurity, the case brought against Microsoft by federal and state antitrust authorities was front-page news. Much of the drama and media hype centered on the struggle between ...

  5. PDF Microsoft Monopoly Caused Consumer Harm

    3 The Consumer Case Against Microsoft , October 1998: The Consumer Cost of the Microsoft Monopoly: $10 Billion of Overcharges and Counting, January 1999; and Economic Evidence in the Antitrust Trial: The Microsoft Defense Stumbles Over the Facts , March 18, 1999. 4 U.S. v. Microsoft, November 5, 1999.

  6. PDF The Economic Impact of Monopolistic Advantage: A Case Study of Microsoft

    Microsoft or other monopoly companies can improve their customer satisfaction and what measurement can be used to change the present situation. Keywords: Microsoft Case, Product Quality, Customer ...

  7. The Economics of the Microsoft Case

    The Economics of the Microsoft Case. The purpose of this paper is to clarify what Microsoft did wrong that warranted the antitrust case brought against it, and why its actions were detrimental to the welfare of users of computers. An accurate understanding of the economics of the industry is a crucial foundation for following the logic of the ...

  8. United States v. Microsoft Corp.

    United States of America v. Microsoft Corporation, 253 F.3d 34 (D.C. Cir. 2001), was a landmark American antitrust law case at the United States Court of Appeals for the District of Columbia Circuit.The U.S. government accused Microsoft of illegally monopolizing the web browser market for Windows, primarily through the legal and technical restrictions it put on the abilities of PC ...

  9. PDF Strategies Used by Microsoft to Leverage its Monopoly Position in

    Strategies Used by Microsoft to Leverage its Monopoly Position in Operating Systems to Internet Browser Markets. Michael Baye and Patrick Scholten prepared this case to serve as the basis for classroom discussion rather than to represent economic or legal fact. The case is a condensed and slightly modified version of the public copy of the ...

  10. The Economic Impact of Monopolistic Advantage: A Case Study of Microsoft

    In this paper, we use Microsoft case analysis to discuss questions like product quality and customers' economic burden of monopoly. Also, specific data such as customer satisfaction, income and expenditure are used to help solve the problems. ... A Case Study of Microsoft @article{Shao2023TheEI, title={The Economic Impact of Monopolistic ...

  11. The Microsoft Monopoly Ruling Aftermath: Why Microsoft Didn't Split

    November 5, 2014 9:00 AM EST. I t was Friday, Nov. 5, 1999 when then-Microsoft CEO Bill Gates got the bad news. Judge Thomas Penfield Jackson had declared that his company was a monopoly. And not ...

  12. Why Did Microsoft Face Antitrust Charges in 1998?

    The Microsoft Antitrust Case . Microsoft was one of the world's most successful software companies in the 1980s. The company's rising presence in the personal computing market raised alarm bells ...

  13. Microsoft: A Case Study in International Competitiveness, High

    the Division charged that Microsoft had indeed used its monopoly power to exclude competitors and to monopolize related markets through leveraging." 8. 1. The Monopolization Charge The root of the government's potential case against Microsoft was the claim by competitors that Microsoft used predatory licensing practices by

  14. Microsoft Antitrust Case

    The Microsoft antitrust case came to be one of the high-profile cases a few decades ago. In the 1990s. U.S. federal regulators sued Microsoft, which was at that time the world's leading software company. The Federal Trade Commission launched an investigation as a response to the rising market share of the company in the personal computer market.

  15. The Economic Impact of Monopolistic Advantage: A Case Study of Microsoft

    (DOI: 10.54097/hbem.v8i.7190) As one of the largest company in the world, Microsoft is regarded as a monopolist because of its dominant position in operating system and software industry form 1990s till now, and this kind of monopoly is going to be sustained in the future. Under a such background above, it is important for customers to know what impacts do monopolist have on them. Is it ...

  16. What Are We Learning from the Microsoft Case?

    Date. September 30, 1999. By. Orson Swindle, Former Commissioner. Good morning. I am glad to be here today to offer opening remarks to today's discussion about what we are learning from the Microsoft case and other government antitrust cases against those in high-tech industries. Given the role that high technology, innovation, and the Internet ...

  17. An Economist's Guide to U.S. v. Microsoft

    L51 Economics of Regulation. An Economist's Guide to U.S. v. Microsoft by Richard J. Gilbert and Michael L. Katz. Published in volume 15, issue 2, pages 25-44 of Journal of Economic Perspectives, Spring 2001, Abstract: We analyze the central economic issues raised by U.S. v Microsoft. Network effects and economies of scale in a...

  18. Case Study Economics- Microsoft and Monopoly

    Microsoft and Monopoly. Case Study of Strategies used by Microsoft to leverage its monopoly position in operating systems in Internet Browser market. Introduction: Microsoft has monopoly in PC operating systems, Windows operating systems which are used` in more than 80% of Intel based PC's. This market has high technological barriers.

  19. What Happened to the Microsoft Monopoly?

    Perspectives from expert contributors. Fourteen years ago, the Justice Department accused Microsoft of maintaining a monopoly in personal-computer operating systems and expressed concern that Microsoft would extend that monopoly. At the time, 90 to 95 percent of personal computers powered by Intel processors were running a Microsoft operating ...

  20. PDF Monopoly Rents Monopoly Money

    will read "Microsoft Vs. the Feds: Drawing the Battle Lines," using this case study to examine the impacts (positive and negative) of monopoly markets. ☰ NBEA STANDARD(S): Economics, II. Economic Systems Economics, VII. The Role Of Government ☰ RELATED ARTICLES: "How Dungeons & Dragons Sparks Business Insight"

  21. Microsoft's Monopoly in PC Operating Systems: A Deep Dive ...

    1633. Microsoft's pervasive dominance in PC operating systems, particularly with Windows, has solidified its virtual monopoly, with over 80% usage in Intel-based PCs. Despite the high technological barriers in this market, emerging threats stem not only from potential new operating systems but also from alternative products, such as browsers.

  22. Antitrust Division

    7. Internet browsers pose a competitive threat to Microsoft's operating system monopoly in two basic ways. First, as discussed above, one of the most important barriers to the entry and expansion of potential competitors to Microsoft in supplying PC operating systems is the large number of software applications that will run on the Windows operating system (and not on other operating systems).

  23. Monopoly: Articles, Research, & Case Studies on Monopolies- HBS Working

    Fundamentally, noncompetes are a form of monopoly. Just as a patent allows a monopoly on a technique or tool for a limited amount of time, a noncompete (if enforced) affords a temporary monopoly of sorts on a person. In Michigan, inventors whose patents are highly cited in other patent applications were less likely to change jobs following a ...

  24. Find OER in My Discipline

    The key issues in most chapters are analyzed by introducing a numerical example or case study at the outset. ... is a discourse and that no single voice can rightfully claim to have a monopoly on the truth about economics. ... and expectations through two premises: … Students are motivated to study economics if they see that it relates to ...

  25. Microsoft Advertising marketing case studies

    How Blue Corona helped Len The Plumber Heating & Air increase ROAS with Microsoft Advertising. How Blue Corona helped Len The Plumber Heating & Air increase return on ad spend (ROAS) by 318% with Microsoft Advertising