latex case study template

Case Study 5.6: ETD Templates

Several schools have begun using templates and accessibility training to encourage students to follow accessibility practices when writing their theses and dissertations (ETDs). As these documents frequently are deposited in institutional repositories, libraries can support accessibility efforts through coordination with graduate programs.

As of 2021, the Graduate School at the University of Notre Dame “strongly encourages” students to use provided templates for Word and LaTeX files when preparing their ETDs. In addition, they ask students to make use of heading styles, embed fonts when creating PDFs, and write descriptive captions for figures.

Mississippi State University (MSU) Libraries collaborates with the university’s Graduate School to ensure compliance with their web accessibility policy for digital archival content . To encourage students to follow accessibility practices for ETDs, the libraries provide access to an accessible Word template , an accessible LaTeX template , and accompanying standards .

Montana State University (MSU) also makes use of Word and LaTeX templates for ETDs. In addition, they provide students with a discussion of accessibility for theses and dissertations . For instance, the video, “ ETD Formatting – Intro to Accessibility and Templates ,” walks students through accessibility measures in Word.

By supporting use of templates and accessibility training for students, libraries can populate IRs and databases like ProQuest with more accessible content. Ideally, this work will also normalize conversations in academia about how best to serve the needs of readers, researchers, and users with disabilities.

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Collection of latex templates used for my master's thesis, presentations and assignment reports.

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Latex templates for scientific reports, thesis and slide presentations. They have all been used during my career at Ca' Foscari University in Venice.

How to Write a Case Study: Bookmarkable Guide & Template

Published: November 30, 2023

Earning the trust of prospective customers can be a struggle. Before you can even begin to expect to earn their business, you need to demonstrate your ability to deliver on what your product or service promises.

Sure, you could say that you're great at X or that you're way ahead of the competition when it comes to Y. But at the end of the day, what you really need to win new business is cold, hard proof.

One of the best ways to prove your worth is through a compelling case study. In fact, HubSpot’s 2020 State of Marketing report found that case studies are so compelling that they are the fifth most commonly used type of content used by marketers.

Below, I'll walk you through what a case study is, how to prepare for writing one, what you need to include in it, and how it can be an effective tactic. To jump to different areas of this post, click on the links below to automatically scroll.

Case Study Definition

Case study templates, how to write a case study.

• How to Format a Case Study

Business Case Study Examples

A case study is a specific challenge a business has faced, and the solution they've chosen to solve it. Case studies can vary greatly in length and focus on several details related to the initial challenge and applied solution, and can be presented in various forms like a video, white paper, blog post, etc.

In professional settings, it's common for a case study to tell the story of a successful business partnership between a vendor and a client. Perhaps the success you're highlighting is in the number of leads your client generated, customers closed, or revenue gained. Any one of these key performance indicators (KPIs) are examples of your company's services in action.

When done correctly, these examples of your work can chronicle the positive impact your business has on existing or previous customers and help you attract new clients.

Free Case Study Templates

Showcase your company's success using these three free case study templates.

• Data-Driven Case Study Template
• Product-Specific Case Study Template
• General Case Study Template

You're all set!

Click this link to access this resource at any time.

Why write a case study? 

I know, you’re thinking “ Okay, but why do I need to write one of these? ” The truth is that while case studies are a huge undertaking, they are powerful marketing tools that allow you to demonstrate the value of your product to potential customers using real-world examples. Here are a few reasons why you should write case studies. 

1. Explain Complex Topics or Concepts

Case studies give you the space to break down complex concepts, ideas, and strategies and show how they can be applied in a practical way. You can use real-world examples, like an existing client, and use their story to create a compelling narrative that shows how your product solved their issue and how those strategies can be repeated to help other customers get similar successful results.  

2. Show Expertise

Case studies are a great way to demonstrate your knowledge and expertise on a given topic or industry. This is where you get the opportunity to show off your problem-solving skills and how you’ve generated successful outcomes for clients you’ve worked with. 

3. Build Trust and Credibility

In addition to showing off the attributes above, case studies are an excellent way to build credibility. They’re often filled with data and thoroughly researched, which shows readers you’ve done your homework. They can have confidence in the solutions you’ve presented because they’ve read through as you’ve explained the problem and outlined step-by-step what it took to solve it. All of these elements working together enable you to build trust with potential customers.

4. Create Social Proof

Using existing clients that have seen success working with your brand builds social proof . People are more likely to choose your brand if they know that others have found success working with you. Case studies do just that — putting your success on display for potential customers to see. 

All of these attributes work together to help you gain more clients. Plus you can even use quotes from customers featured in these studies and repurpose them in other marketing content. Now that you know more about the benefits of producing a case study, let’s check out how long these documents should be. 

How long should a case study be?

The length of a case study will vary depending on the complexity of the project or topic discussed. However, as a general guideline, case studies typically range from 500 to 1,500 words. 

Whatever length you choose, it should provide a clear understanding of the challenge, the solution you implemented, and the results achieved. This may be easier said than done, but it's important to strike a balance between providing enough detail to make the case study informative and concise enough to keep the reader's interest.

The primary goal here is to effectively communicate the key points and takeaways of the case study. It’s worth noting that this shouldn’t be a wall of text. Use headings, subheadings, bullet points, charts, and other graphics to break up the content and make it more scannable for readers. We’ve also seen brands incorporate video elements into case studies listed on their site for a more engaging experience. 

Ultimately, the length of your case study should be determined by the amount of information necessary to convey the story and its impact without becoming too long. Next, let’s look at some templates to take the guesswork out of creating one. 

To help you arm your prospects with information they can trust, we've put together a step-by-step guide on how to create effective case studies for your business with free case study templates for creating your own.

Tell us a little about yourself below to gain access today:

And to give you more options, we’ll highlight some useful templates that serve different needs. But remember, there are endless possibilities when it comes to demonstrating the work your business has done.

1. General Case Study Template

Do you have a specific product or service that you’re trying to sell, but not enough reviews or success stories? This Product Specific case study template will help.

This template relies less on metrics, and more on highlighting the customer’s experience and satisfaction. As you follow the template instructions, you’ll be prompted to speak more about the benefits of the specific product, rather than your team’s process for working with the customer.

4. Bold Social Media Business Case Study Template

You can find templates that represent different niches, industries, or strategies that your business has found success in — like a bold social media business case study template.

In this template, you can tell the story of how your social media marketing strategy has helped you or your client through collaboration or sale of your service. Customize it to reflect the different marketing channels used in your business and show off how well your business has been able to boost traffic, engagement, follows, and more.

5. Lead Generation Business Case Study Template

It’s important to note that not every case study has to be the product of a sale or customer story, sometimes they can be informative lessons that your own business has experienced. A great example of this is the Lead Generation Business case study template.

If you’re looking to share operational successes regarding how your team has improved processes or content, you should include the stories of different team members involved, how the solution was found, and how it has made a difference in the work your business does.

Now that we’ve discussed different templates and ideas for how to use them, let’s break down how to create your own case study with one.

• Get started with case study templates.
• Determine the case study's objective.
• Establish a case study medium.
• Find the right case study candidate.
• Contact your candidate for permission to write about them.
• Ensure you have all the resources you need to proceed once you get a response.
• Download a case study email template.
• Define the process you want to follow with the client.
• Ensure you're asking the right questions.
• Layout your case study format.
• Publish and promote your case study.

1. Get started with case study templates.

Telling your customer's story is a delicate process — you need to highlight their success while naturally incorporating your business into their story.

If you're just getting started with case studies, we recommend you download HubSpot's Case Study Templates we mentioned before to kickstart the process.

2. Determine the case study's objective.

All business case studies are designed to demonstrate the value of your services, but they can focus on several different client objectives.

Your first step when writing a case study is to determine the objective or goal of the subject you're featuring. In other words, what will the client have succeeded in doing by the end of the piece?

The client objective you focus on will depend on what you want to prove to your future customers as a result of publishing this case study.

Your case study can focus on one of the following client objectives:

• Complying with government regulation
• Lowering business costs
• Becoming profitable
• Generating more leads
• Closing on more customers
• Generating more revenue
• Expanding into a new market
• Becoming more sustainable or energy-efficient

3. Establish a case study medium.

Next, you'll determine the medium in which you'll create the case study. In other words, how will you tell this story?

Case studies don't have to be simple, written one-pagers. Using different media in your case study can allow you to promote your final piece on different channels. For example, while a written case study might just live on your website and get featured in a Facebook post, you can post an infographic case study on Pinterest and a video case study on your YouTube channel.

Here are some different case study mediums to consider:

Written Case Study

Consider writing this case study in the form of an ebook and converting it to a downloadable PDF. Then, gate the PDF behind a landing page and form for readers to fill out before downloading the piece, allowing this case study to generate leads for your business.

Video Case Study

Plan on meeting with the client and shooting an interview. Seeing the subject, in person, talk about the service you provided them can go a long way in the eyes of your potential customers.

Infographic Case Study

Use the long, vertical format of an infographic to tell your success story from top to bottom. As you progress down the infographic, emphasize major KPIs using bigger text and charts that show the successes your client has had since working with you.

Podcast Case Study

Podcasts are a platform for you to have a candid conversation with your client. This type of case study can sound more real and human to your audience — they'll know the partnership between you and your client was a genuine success.

4. Find the right case study candidate.

Writing about your previous projects requires more than picking a client and telling a story. You need permission, quotes, and a plan. To start, here are a few things to look for in potential candidates.

Product Knowledge

It helps to select a customer who's well-versed in the logistics of your product or service. That way, he or she can better speak to the value of what you offer in a way that makes sense for future customers.

Remarkable Results

Clients that have seen the best results are going to make the strongest case studies. If their own businesses have seen an exemplary ROI from your product or service, they're more likely to convey the enthusiasm that you want prospects to feel, too.

One part of this step is to choose clients who have experienced unexpected success from your product or service. When you've provided non-traditional customers — in industries that you don't usually work with, for example — with positive results, it can help to remove doubts from prospects.

Recognizable Names

While small companies can have powerful stories, bigger or more notable brands tend to lend credibility to your own. In fact, 89% of consumers say they'll buy from a brand they already recognize over a competitor, especially if they already follow them on social media.

Customers that came to you after working with a competitor help highlight your competitive advantage and might even sway decisions in your favor.

5. Contact your candidate for permission to write about them.

To get the case study candidate involved, you have to set the stage for clear and open communication. That means outlining expectations and a timeline right away — not having those is one of the biggest culprits in delayed case study creation.

Most importantly at this point, however, is getting your subject's approval. When first reaching out to your case study candidate, provide them with the case study's objective and format — both of which you will have come up with in the first two steps above.

To get this initial permission from your subject, put yourself in their shoes — what would they want out of this case study? Although you're writing this for your own company's benefit, your subject is far more interested in the benefit it has for them.

Benefits to Offer Your Case Study Candidate

Here are four potential benefits you can promise your case study candidate to gain their approval.

Brand Exposure

Explain to your subject to whom this case study will be exposed, and how this exposure can help increase their brand awareness both in and beyond their own industry. In the B2B sector, brand awareness can be hard to collect outside one's own market, making case studies particularly useful to a client looking to expand their name's reach.

Employee Exposure

Allow your subject to provide quotes with credits back to specific employees. When this is an option for them, their brand isn't the only thing expanding its reach — their employees can get their name out there, too. This presents your subject with networking and career development opportunities they might not have otherwise.

Product Discount

This is a more tangible incentive you can offer your case study candidate, especially if they're a current customer of yours. If they agree to be your subject, offer them a product discount — or a free trial of another product — as a thank-you for their help creating your case study.

Backlinks and Website Traffic

Here's a benefit that is sure to resonate with your subject's marketing team: If you publish your case study on your website, and your study links back to your subject's website — known as a "backlink" — this small gesture can give them website traffic from visitors who click through to your subject's website.

Additionally, a backlink from you increases your subject's page authority in the eyes of Google. This helps them rank more highly in search engine results and collect traffic from readers who are already looking for information about their industry.

6. Ensure you have all the resources you need to proceed once you get a response.

So you know what you’re going to offer your candidate, it’s time that you prepare the resources needed for if and when they agree to participate, like a case study release form and success story letter.

Let's break those two down.

Case Study Release Form

This document can vary, depending on factors like the size of your business, the nature of your work, and what you intend to do with the case studies once they are completed. That said, you should typically aim to include the following in the Case Study Release Form:

• A clear explanation of why you are creating this case study and how it will be used.
• A statement defining the information and potentially trademarked information you expect to include about the company — things like names, logos, job titles, and pictures.
• An explanation of what you expect from the participant, beyond the completion of the case study. For example, is this customer willing to act as a reference or share feedback, and do you have permission to pass contact information along for these purposes?
• A note about compensation.

Success Story Letter

As noted in the sample email, this document serves as an outline for the entire case study process. Other than a brief explanation of how the customer will benefit from case study participation, you'll want to be sure to define the following steps in the Success Story Letter.

7. Download a case study email template.

While you gathered your resources, your candidate has gotten time to read over the proposal. When your candidate approves of your case study, it's time to send them a release form.

A case study release form tells you what you'll need from your chosen subject, like permission to use any brand names and share the project information publicly. Kick-off this process with an email that runs through exactly what they can expect from you, as well as what you need from them. To give you an idea of what that might look like, check out this sample email:

8. Define the process you want to follow with the client.

Before you can begin the case study, you have to have a clear outline of the case study process with your client. An example of an effective outline would include the following information.

The Acceptance

First, you'll need to receive internal approval from the company's marketing team. Once approved, the Release Form should be signed and returned to you. It's also a good time to determine a timeline that meets the needs and capabilities of both teams.

The Questionnaire

To ensure that you have a productive interview — which is one of the best ways to collect information for the case study — you'll want to ask the participant to complete a questionnaire before this conversation. That will provide your team with the necessary foundation to organize the interview, and get the most out of it.

The Interview

Once the questionnaire is completed, someone on your team should reach out to the participant to schedule a 30- to 60-minute interview, which should include a series of custom questions related to the customer's experience with your product or service.

The Draft Review

After the case study is composed, you'll want to send a draft to the customer, allowing an opportunity to give you feedback and edits.

The Final Approval

Once any necessary edits are completed, send a revised copy of the case study to the customer for final approval.

Once the case study goes live — on your website or elsewhere — it's best to contact the customer with a link to the page where the case study lives. Don't be afraid to ask your participants to share these links with their own networks, as it not only demonstrates your ability to deliver positive results and impressive growth, as well.

9. Ensure you're asking the right questions.

Before you execute the questionnaire and actual interview, make sure you're setting yourself up for success. A strong case study results from being prepared to ask the right questions. What do those look like? Here are a few examples to get you started:

• What are your goals?
• What challenges were you experiencing before purchasing our product or service?
• What made our product or service stand out against our competitors?
• What did your decision-making process look like?
• How have you benefited from using our product or service? (Where applicable, always ask for data.)

Keep in mind that the questionnaire is designed to help you gain insights into what sort of strong, success-focused questions to ask during the actual interview. And once you get to that stage, we recommend that you follow the "Golden Rule of Interviewing." Sounds fancy, right? It's actually quite simple — ask open-ended questions.

If you're looking to craft a compelling story, "yes" or "no" answers won't provide the details you need. Focus on questions that invite elaboration, such as, "Can you describe ...?" or, "Tell me about ..."

In terms of the interview structure, we recommend categorizing the questions and flowing them into six specific sections that will mirror a successful case study format. Combined, they'll allow you to gather enough information to put together a rich, comprehensive study.

Open with the customer's business.

The goal of this section is to generate a better understanding of the company's current challenges and goals, and how they fit into the landscape of their industry. Sample questions might include:

• How long have you been in business?
• How many employees do you have?
• What are some of the objectives of your department at this time?

Cite a problem or pain point.

To tell a compelling story, you need context. That helps match the customer's need with your solution. Sample questions might include:

• What challenges and objectives led you to look for a solution?
• What might have happened if you did not identify a solution?
• Did you explore other solutions before this that did not work out? If so, what happened?

Discuss the decision process.

Exploring how the customer decided to work with you helps to guide potential customers through their own decision-making processes. Sample questions might include:

• How did you hear about our product or service?
• Who was involved in the selection process?
• What was most important to you when evaluating your options?

Explain how a solution was implemented.

The focus here should be placed on the customer's experience during the onboarding process. Sample questions might include:

• How long did it take to get up and running?
• Did that meet your expectations?
• Who was involved in the process?

Explain how the solution works.

The goal of this section is to better understand how the customer is using your product or service. Sample questions might include:

• Is there a particular aspect of the product or service that you rely on most?
• Who is using the product or service?

End with the results.

In this section, you want to uncover impressive measurable outcomes — the more numbers, the better. Sample questions might include:

• How is the product or service helping you save time and increase productivity?
• In what ways does that enhance your competitive advantage?
• How much have you increased metrics X, Y, and Z?

10. Lay out your case study format.

When it comes time to take all of the information you've collected and actually turn it into something, it's easy to feel overwhelmed. Where should you start? What should you include? What's the best way to structure it?

To help you get a handle on this step, it's important to first understand that there is no one-size-fits-all when it comes to the ways you can present a case study. They can be very visual, which you'll see in some of the examples we've included below, and can sometimes be communicated mostly through video or photos, with a bit of accompanying text.

Here are the sections we suggest, which we'll cover in more detail down below:

• Title: Keep it short. Develop a succinct but interesting project name you can give the work you did with your subject.
• Subtitle: Use this copy to briefly elaborate on the accomplishment. What was done? The case study itself will explain how you got there.
• Executive Summary : A 2-4 sentence summary of the entire story. You'll want to follow it with 2-3 bullet points that display metrics showcasing success.
• About the Subject: An introduction to the person or company you served, which can be pulled from a LinkedIn Business profile or client website.
• Challenges and Objectives: A 2-3 paragraph description of the customer's challenges, before using your product or service. This section should also include the goals or objectives the customer set out to achieve.
• How Product/Service Helped: A 2-3 paragraph section that describes how your product or service provided a solution to their problem.
• Results: A 2-3 paragraph testimonial that proves how your product or service specifically benefited the person or company and helped achieve its goals. Include numbers to quantify your contributions.
• Supporting Visuals or Quotes: Pick one or two powerful quotes that you would feature at the bottom of the sections above, as well as a visual that supports the story you are telling.
• Future Plans: Everyone likes an epilogue. Comment on what's ahead for your case study subject, whether or not those plans involve you.
• Call to Action (CTA): Not every case study needs a CTA, but putting a passive one at the end of your case study can encourage your readers to take an action on your website after learning about the work you've done.

When laying out your case study, focus on conveying the information you've gathered in the most clear and concise way possible. Make it easy to scan and comprehend, and be sure to provide an attractive call-to-action at the bottom — that should provide readers an opportunity to learn more about your product or service.

11. Publish and promote your case study.

Once you've completed your case study, it's time to publish and promote it. Some case study formats have pretty obvious promotional outlets — a video case study can go on YouTube, just as an infographic case study can go on Pinterest.

But there are still other ways to publish and promote your case study. Here are a couple of ideas:

Lead Gen in a Blog Post

As stated earlier in this article, written case studies make terrific lead-generators if you convert them into a downloadable format, like a PDF. To generate leads from your case study, consider writing a blog post that tells an abbreviated story of your client's success and asking readers to fill out a form with their name and email address if they'd like to read the rest in your PDF.

Then, promote this blog post on social media, through a Facebook post or a tweet.

Published as a Page on Your Website

As a growing business, you might need to display your case study out in the open to gain the trust of your target audience.

Rather than gating it behind a landing page, publish your case study to its own page on your website, and direct people here from your homepage with a "Case Studies" or "Testimonials" button along your homepage's top navigation bar.

Format for a Case Study

The traditional case study format includes the following parts: a title and subtitle, a client profile, a summary of the customer’s challenges and objectives, an account of how your solution helped, and a description of the results. You might also want to include supporting visuals and quotes, future plans, and calls-to-action.

Image Source

The title is one of the most important parts of your case study. It should draw readers in while succinctly describing the potential benefits of working with your company. To that end, your title should:

• State the name of your custome r. Right away, the reader must learn which company used your products and services. This is especially important if your customer has a recognizable brand. If you work with individuals and not companies, you may omit the name and go with professional titles: “A Marketer…”, “A CFO…”, and so forth.
• State which product your customer used . Even if you only offer one product or service, or if your company name is the same as your product name, you should still include the name of your solution. That way, readers who are not familiar with your business can become aware of what you sell.
• Allude to the results achieved . You don’t necessarily need to provide hard numbers, but the title needs to represent the benefits, quickly. That way, if a reader doesn’t stay to read, they can walk away with the most essential information: Your product works.

The example above, “Crunch Fitness Increases Leads and Signups With HubSpot,” achieves all three — without being wordy. Keeping your title short and sweet is also essential.

2. Subtitle

Your subtitle is another essential part of your case study — don’t skip it, even if you think you’ve done the work with the title. In this section, include a brief summary of the challenges your customer was facing before they began to use your products and services. Then, drive the point home by reiterating the benefits your customer experienced by working with you.

The above example reads:

“Crunch Fitness was franchising rapidly when COVID-19 forced fitness clubs around the world to close their doors. But the company stayed agile by using HubSpot to increase leads and free trial signups.”

We like that the case study team expressed the urgency of the problem — opening more locations in the midst of a pandemic — and placed the focus on the customer’s ability to stay agile.

3. Executive Summary

The executive summary should provide a snapshot of your customer, their challenges, and the benefits they enjoyed from working with you. Think it’s too much? Think again — the purpose of the case study is to emphasize, again and again, how well your product works.

The good news is that depending on your design, the executive summary can be mixed with the subtitle or with the “About the Company” section. Many times, this section doesn’t need an explicit “Executive Summary” subheading. You do need, however, to provide a convenient snapshot for readers to scan.

In the above example, ADP included information about its customer in a scannable bullet-point format, then provided two sections: “Business Challenge” and “How ADP Helped.” We love how simple and easy the format is to follow for those who are unfamiliar with ADP or its typical customer.

4. About the Company

Readers need to know and understand who your customer is. This is important for several reasons: It helps your reader potentially relate to your customer, it defines your ideal client profile (which is essential to deter poor-fit prospects who might have reached out without knowing they were a poor fit), and it gives your customer an indirect boon by subtly promoting their products and services.

Feel free to keep this section as simple as possible. You can simply copy and paste information from the company’s LinkedIn, use a quote directly from your customer, or take a more creative storytelling approach.

In the above example, HubSpot included one paragraph of description for Crunch Fitness and a few bullet points. Below, ADP tells the story of its customer using an engaging, personable technique that effectively draws readers in.

5. Challenges and Objectives

The challenges and objectives section of your case study is the place to lay out, in detail, the difficulties your customer faced prior to working with you — and what they hoped to achieve when they enlisted your help.

In this section, you can be as brief or as descriptive as you’d like, but remember: Stress the urgency of the situation. Don’t understate how much your customer needed your solution (but don’t exaggerate and lie, either). Provide contextual information as necessary. For instance, the pandemic and societal factors may have contributed to the urgency of the need.

Take the above example from design consultancy IDEO:

“Educational opportunities for adults have become difficult to access in the United States, just when they’re needed most. To counter this trend, IDEO helped the city of South Bend and the Drucker Institute launch Bendable, a community-powered platform that connects people with opportunities to learn with and from each other.”

We love how IDEO mentions the difficulties the United States faces at large, the efforts its customer is taking to address these issues, and the steps IDEO took to help.

6. How Product/Service Helped

This is where you get your product or service to shine. Cover the specific benefits that your customer enjoyed and the features they gleaned the most use out of. You can also go into detail about how you worked with and for your customer. Maybe you met several times before choosing the right solution, or you consulted with external agencies to create the best package for them.

Whatever the case may be, try to illustrate how easy and pain-free it is to work with the representatives at your company. After all, potential customers aren’t looking to just purchase a product. They’re looking for a dependable provider that will strive to exceed their expectations.

In the above example, IDEO describes how it partnered with research institutes and spoke with learners to create Bendable, a free educational platform. We love how it shows its proactivity and thoroughness. It makes potential customers feel that IDEO might do something similar for them.

The results are essential, and the best part is that you don’t need to write the entirety of the case study before sharing them. Like HubSpot, IDEO, and ADP, you can include the results right below the subtitle or executive summary. Use data and numbers to substantiate the success of your efforts, but if you don’t have numbers, you can provide quotes from your customers.

We can’t overstate the importance of the results. In fact, if you wanted to create a short case study, you could include your title, challenge, solution (how your product helped), and result.

8. Supporting Visuals or Quotes

Let your customer speak for themselves by including quotes from the representatives who directly interfaced with your company.

Visuals can also help, even if they’re stock images. On one side, they can help you convey your customer’s industry, and on the other, they can indirectly convey your successes. For instance, a picture of a happy professional — even if they’re not your customer — will communicate that your product can lead to a happy client.

In this example from IDEO, we see a man standing in a boat. IDEO’s customer is neither the man pictured nor the manufacturer of the boat, but rather Conservation International, an environmental organization. This imagery provides a visually pleasing pattern interrupt to the page, while still conveying what the case study is about.

9. Future Plans

This is optional, but including future plans can help you close on a more positive, personable note than if you were to simply include a quote or the results. In this space, you can show that your product will remain in your customer’s tech stack for years to come, or that your services will continue to be instrumental to your customer’s success.

Alternatively, if you work only on time-bound projects, you can allude to the positive impact your customer will continue to see, even after years of the end of the contract.

10. Call to Action (CTA)

Not every case study needs a CTA, but we’d still encourage it. Putting one at the end of your case study will encourage your readers to take an action on your website after learning about the work you've done.

It will also make it easier for them to reach out, if they’re ready to start immediately. You don’t want to lose business just because they have to scroll all the way back up to reach out to your team.

To help you visualize this case study outline, check out the case study template below, which can also be downloaded here .

You drove the results, made the connection, set the expectations, used the questionnaire to conduct a successful interview, and boiled down your findings into a compelling story. And after all of that, you're left with a little piece of sales enabling gold — a case study.

To show you what a well-executed final product looks like, have a look at some of these marketing case study examples.

1. "Shopify Uses HubSpot CRM to Transform High Volume Sales Organization," by HubSpot

What's interesting about this case study is the way it leads with the customer. This reflects a major HubSpot value, which is to always solve for the customer first. The copy leads with a brief description of why Shopify uses HubSpot and is accompanied by a short video and some basic statistics on the company.

Notice that this case study uses mixed media. Yes, there is a short video, but it's elaborated upon in the additional text on the page. So, while case studies can use one or the other, don't be afraid to combine written copy with visuals to emphasize the project's success.

2. "New England Journal of Medicine," by Corey McPherson Nash

When branding and design studio Corey McPherson Nash showcases its work, it makes sense for it to be visual — after all, that's what they do. So in building the case study for the studio's work on the New England Journal of Medicine's integrated advertising campaign — a project that included the goal of promoting the client's digital presence — Corey McPherson Nash showed its audience what it did, rather than purely telling it.

Notice that the case study does include some light written copy — which includes the major points we've suggested — but lets the visuals do the talking, allowing users to really absorb the studio's services.

3. "Designing the Future of Urban Farming," by IDEO

Here's a design company that knows how to lead with simplicity in its case studies. As soon as the visitor arrives at the page, he or she is greeted with a big, bold photo, and two very simple columns of text — "The Challenge" and "The Outcome."

Immediately, IDEO has communicated two of the case study's major pillars. And while that's great — the company created a solution for vertical farming startup INFARM's challenge — it doesn't stop there. As the user scrolls down, those pillars are elaborated upon with comprehensive (but not overwhelming) copy that outlines what that process looked like, replete with quotes and additional visuals.

4. "Secure Wi-Fi Wins Big for Tournament," by WatchGuard

Then, there are the cases when visuals can tell almost the entire story — when executed correctly. Network security provider WatchGuard can do that through this video, which tells the story of how its services enhanced the attendee and vendor experience at the Windmill Ultimate Frisbee tournament.

5. Rock and Roll Hall of Fame Boosts Social Media Engagement and Brand Awareness with HubSpot

In the case study above , HubSpot uses photos, videos, screenshots, and helpful stats to tell the story of how the Rock and Roll Hall of Fame used the bot, CRM, and social media tools to gain brand awareness.

6. Small Desk Plant Business Ups Sales by 30% With Trello

This case study from Trello is straightforward and easy to understand. It begins by explaining the background of the company that decided to use it, what its goals were, and how it planned to use Trello to help them.

It then goes on to discuss how the software was implemented and what tasks and teams benefited from it. Towards the end, it explains the sales results that came from implementing the software and includes quotes from decision-makers at the company that implemented it.

7. Facebook's Mercedes Benz Success Story

Facebook's Success Stories page hosts a number of well-designed and easy-to-understand case studies that visually and editorially get to the bottom line quickly.

Each study begins with key stats that draw the reader in. Then it's organized by highlighting a problem or goal in the introduction, the process the company took to reach its goals, and the results. Then, in the end, Facebook notes the tools used in the case study.

Showcasing Your Work

You work hard at what you do. Now, it's time to show it to the world — and, perhaps more important, to potential customers. Before you show off the projects that make you the proudest, we hope you follow these important steps that will help you effectively communicate that work and leave all parties feeling good about it.

Editor's Note: This blog post was originally published in February 2017 but was updated for comprehensiveness and freshness in July 2021.

Don't forget to share this post!

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Getting Started with LaTeX

• Installation
• Creating a document
• A sample document
• Library Workshop Files

Introduction

Before reading this section you should have a basic understanding of how to create a LaTeX document, as well as, the basic structure of a document.

This section is about creating templates for LaTeX documents.  Templates are meant to speed up the initial creation of a LaTeX document.  Often it is the case that the same packages and document structure will be applicable to many of the documents you are working on, in this case using a template will save you the time of having to input all of this information every time you create a new document.

Using and Creating Templates

A good front end LaTeX software package will contain at least some standard templates for different document types such as articles, beamers, and books, a great one will also let you create your own template.  Templates can be very useful when there are certain documents types you need to create often such as class notes, homework assignments, and lab reports.  In these cases a template will create consistency between documents and greatly simplify the creation of the document.

Using Templates

How to use a template depends on what program you are using to write your LaTeX code.  If you are not using any front end software a template would simply be an already written .tex file you used to start your document.  It is important to make sure that you do not save over the template as you create the new document as this would destroy the template file.  Different front end software have different methods for using templates.  In TexStudio for example under "File" there is a "new from template" option.  TexStudio comes with a number of preprogrammed templates but also allows you to add your own.  TexMaker on the other hand, under file, has the option "new by copying an existing file".  In this case you would need to create your own template file,  but you would not have to worry that you might accidentally save over it.

If the template you are looking for is not built into the software you are using there are online resources such as LaTeX Templates  where you can download templates for a variety of purposes.  A more advanced LaTeX user may also want to consider creating their own template. 

Creating Templates

When creating a template there are several important questions to ask yourself:

• It doesn't make sense to have a template if you will need to change the document class often.  It is also important to recognize which document best suits your needs (i.e. if you want sections use article but if you want chapters use book).
• One of the best reasons to have a template is that you won't have write the preamble every time you start a new document, therefore it is very important to include all the packages you will need.  Its better to have extra packages than not enough.
• You can save time by incorporating certain common elements into you preamble such as title, author, and date.  You may also want include certain structures in the document, for example if you were making a lab report you may already include all the sections the report requires (Introduction, Experimental Setup, Results, Conclusions, etc...).  
• Perhaps you are using your template for a certain class that often uses matrices or a mathematical symbol with a long name.  Creating a new command as part of the template can help simplify the writing process.

Sample Template Code

% This is a template for doing homework assignments in LaTeX

\documentclass {article} % This command is used to set the type of document you are working on such as an article, book, or presenation

\usepackage { geometry } % This package allows the editing of the page layout \usepackage { amsmath }   % This package allows the use of a large range of mathematical formula, commands, and symbols \usepackage { graphicx }   % This package allows the importing of images

\newcommand { \question }[2][]{ \ begin{ flushleft }         \textbf {Question #1}: \textit {#2}

\end{ flushleft } } \newcommand { \sol }{ \textbf {Solution}:} %Use if you want a boldface solution line \newcommand { \maketitletwo }[2][]{ \begin{ center }         \Large { \textbf {Assignment #1}                          Course Title} % Name of course here          \vspace {5pt}                  \normalsize {Matthew Frenkel   % Your name here                  \today }         % Change to due date if preferred          \vspace {15pt}          \end{ center } } \begin{ document }      \maketitletwo [5]   % Optional argument is assignment number     %Keep a blank space between maketitletwo and \question[1]           \question [1]{Here is my first question}           YOUR SOLUTION HERE          \question [2]{Here is my second question}          YOUR SOLUTION HERE          \question [3]{What is the \Large { $ \int_ 0^2 x^2 \, dx $ } \normalsize {. Show all steps}}           \begin{ align* }     \int_ 0^2 x^2 &= \left. \frac {x^3}{3} \right| _0^2 \\                  &= \frac {2^3}{3}- \frac {0^3}{3} \\                  &= \frac {8}{3}      \end{ align* } \end{ document }

Sample Template Output

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• Last Updated: Jun 4, 2024 12:58 PM
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LaTeX Authoring With Overleaf: Theses in LaTeX

• Getting Started
• Theses in LaTeX
• Overleaf Training
• Workshop Syllabus

Caltech Thesis LaTeX template in Overleaf

As of January 2016, the Caltech Overleaf portal offers thesis authors a LaTeX template that reflects the regulations of the Office of Graduate Studies and the requirements of the Institute. There are two versions of the thesis template available: one with the approved Caltech logo; the other without a logo.

Downloading Overleaf template files

You can download the Overleaf template files as zip files to your own computer if you prefer to use them that way. Open up a blank thesis template on the Overleaf site, then click on Project at the top of the screen. A green box labeled “Download as ZIP” will show up in the left column, and you can choose which types of files you want to download.

Head of Research Services

Author Services and Thesis Librarian

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• Last Updated: Nov 15, 2023 3:54 PM
• URL: https://library.caltech.edu/latex

An academic thesis, also known as a dissertation, is a substantial work produced by a graduate student to communicate their research and earn a degree. A thesis will typically include a review of the current state of research in the field of study followed by a central hypothesis to be investigated. The bulk of the thesis will then focus on the methods and results of the research performed, followed by a discussion on how the results add to the field in general. Theses are long, highly structured and include a lot of advanced document elements.

This template is designed for writing books and graduate-level theses and provides numerous examples and documentation to enable complex requirements. The design features a relatively narrow main text column with an adjacent wide margin to house notes, figures, tables, citations and captions.

• View Template Information

Masters/Doctoral Thesis

This template provides a full framework for writing a graduate level thesis. It is carefully structured and separated into multiple parts for easy editing. Included are the following pages/sections: a cover page, declaration of authorship, quotation, abstract, acknowledgements, contents page(s), list of figures, list of tables, abbreviations, physical constants, symbols, dedication, example chapter, example appendix and bibliography.

Classicthesis Typographic Thesis

This template has been designed as a homage to the Elements of Typographic Style. As such, it has an air of efficiency and optimal design. It is suitable for any high-level degree thesis such as for a PhD, Masters or Honors. Sections within the thesis are clearly separated in a consistent way, as are sections within each chapter. The default structure of the thesis proceeds in the following order: title page, dedication, abstract, publications, acknowledgements, contents, list of tables/figures/listings, acronyms, content chapters, appendices, bibliography, colophon and declaration.

Maggi Memoir Thesis

This template uses the memoir document class to beautifully typeset a thesis. It is suitable for any high-level degree thesis such as for a PhD, Masters or Honors. The layout of the content is in a thin format to promote easy reading and the template features advanced specification of margins and trimming. The thesis boasts a professional look which is immediately obvious from the title page itself and carries through the design of the rest of the document. Three custom fonts are used in the template to match the design and beautifully display your content.

LaTeX Templates Information

General enquiries [email protected]

Most templates licensed under CC BY-NC-SA 4.0

LaTeX Templates is developed in New Zealand

© Creodocs Limited. All Rights Reserved.

Overleaf for Publishers - Case Studies and Testimonials

Find out how publishers and journals are successfully using overleaf.

With over 16 million users around the world from over 6,800 different institutions, Overleaf is the most popular LaTeX-based writing and collaboration platform for students and researchers alike.

Overleaf works with publishers across a range of different disciplines and in a range of different ways, depending on the specific needs of the journal and editorial teams. Take a look at the different products and services we offer to journals and publishers, or read through the selection of case studies below.

View online | Download PDF

When *Nature Reviews Physics* approached us about whether we would be willing to try Overleaf for collaborating with the editorial team, we were already well acquainted with the workflow, and went through several rounds of excellent editorial feedback, without ever having to worry about version control or sending a single document via email.

Behind the paper: A bridge between theory and experiment

Overleaf decreased the amount of questions we receive and the amount of processing time required from LaTeX users—with Word users we still have to answer a lot of questions, and it takes a lot more of the editorial staff time.

Case Study: Genetics Society of America—How Overleaf Streamlines Editorial Processes

Prior to the integration with Overleaf, F1000Research could not easily accept LaTeX submissions. Now, approximately 10-15% of all submissions come in via the Overleaf template and submission link.

Case Study: Overleaf improves the author experience with F1000Research

View online

Our main use of overleaf is currently for the finalization of books. We publish rather long books, which can go up to 600 pages or so. The authors write their books on their own computers. They are responsible for the actual content (which then undergoes peer review). The final typesetting is done by experts at Language Science Press. It is usually during this phase that we upload the books to Overleaf. This allows the authors to see what the publishers/typesetters are doing without the need to send pdfs back and forth. We can discuss the best arrangement of tables etc, and the authors can still correct typos or do some minor rewording.

Using Overleaf in our LaTeX-based workflow at Language Science Press

Read more publisher news and case studies on our blog

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NeurIPS 2024 Datasets and Benchmarks Track

If you'd like to become a reviewer for the track, or recommend someone, please use this form .

The Datasets and Benchmarks track serves as a venue for high-quality publications, talks, and posters on highly valuable machine learning datasets and benchmarks, as well as a forum for discussions on how to improve dataset development. Datasets and benchmarks are crucial for the development of machine learning methods, but also require their own publishing and reviewing guidelines. For instance, datasets can often not be reviewed in a double-blind fashion, and hence full anonymization will not be required. On the other hand, they do require additional specific checks, such as a proper description of how the data was collected, whether they show intrinsic bias, and whether they will remain accessible. The Datasets and Benchmarks track is proud to support the open source movement by encouraging submissions of open-source libraries and tools that enable or accelerate ML research.

The previous editions of the Datasets and Benchmarks track were highly successful; you can view the accepted papers from 2021 , 2002 , and 2023 , and the winners of the best paper awards 2021 , 2022 and 2023

CRITERIA. W e are aiming for an equally stringent review as the main conference, yet better suited to datasets and benchmarks. Submissions to this track will be reviewed according to a set of criteria and best practices specifically designed for datasets and benchmarks , as described below. A key criterion is accessibility: datasets should be available and accessible , i.e. the data can be found and obtained without a personal request to the PI, and any required code should be open source. We encourage the authors to use Croissant format ( https://mlcommons.org/working-groups/data/croissant/ ) to document their datasets in machine readable way.   Next to a scientific paper, authors should also submit supplementary materials such as detail on how the data was collected and organised, what kind of information it contains, how it should be used ethically and responsibly, as well as how it will be made available and maintained.

RELATIONSHIP TO NeurIPS.  Submissions to the track will be part of the main NeurIPS conference , presented alongside the main conference papers. Accepted papers will be officially published in the NeurIPS proceedings .

SUBMISSIONS.  There will be one deadline this year. It is also still possible to submit datasets and benchmarks to the main conference (under the usual review process), but dual submission to both is not allowed (unless you retracted your paper from the main conference). We also cannot transfer papers from the main track to the D&B track. Authors can choose to submit either single-blind or double-blind . If it is possible to properly review the submission double-blind, i.e., reviewers do not need access to non-anonymous repositories to review the work, then authors can also choose to submit the work anonymously. Papers will not be publicly visible during the review process. Only accepted papers will become visible afterward. The reviews themselves are not visible during the review phase but will be published after decisions have been made. The datasets themselves should be accessible to reviewers but can be publicly released at a later date (see below). New authors cannot be added after the abstract deadline and they should have an OpenReview profile by the paper deadline. NeurIPS does not tolerate any collusion whereby authors secretly cooperate with reviewers, ACs or SACs to obtain favourable reviews.

SCOPE. This track welcomes all work on data-centric machine learning research (DMLR) and open-source libraries and tools that enable or accelerate ML research, covering ML datasets and benchmarks as well as algorithms, tools, methods, and analyses for working with ML data. This includes but is not limited to:

• New datasets, or carefully and thoughtfully designed (collections of) datasets based on previously available data.
• Data generators and reinforcement learning environments.
• Data-centric AI methods and tools, e.g. to measure and improve data quality or utility, or studies in data-centric AI that bring important new insight.
• Advanced practices in data collection and curation that are of general interest even if the data itself cannot be shared.
• Frameworks for responsible dataset development, audits of existing datasets, identifying significant problems with existing datasets and their use
• Benchmarks on new or existing datasets, as well as benchmarking tools.
• In-depth analyses of machine learning challenges and competitions (by organisers and/or participants) that yield important new insight.
• Systematic analyses of existing systems on novel datasets yielding important new insight.

Read our original blog post for more about why we started this track.

Important dates

• Abstract submission deadline: May 29, 2024
• Full paper submission and co-author registration deadline: Jun 5, 2024
• Supplementary materials submission deadline: Jun 12, 2024
• Review deadline - Jul 24, 2024
• Release of reviews and start of Author discussions on OpenReview: Aug 07, 2024
• End of author/reviewer discussions on OpenReview: Aug 31, 2024
• Author notification: Sep 26, 2024
• Camera-ready deadline: Oct 30, 2024 AOE

Note: The site will start accepting submissions on April 1 5 , 2024.

FREQUENTLY ASKED QUESTIONS

Q: My work is in scope for this track but possibly also for the main conference. Where should I submit it?

A: This is ultimately your choice. Consider the main contribution of the submission and how it should be reviewed. If the main contribution is a new dataset, benchmark, or other work that falls into the scope of the track (see above), then it is ideally reviewed accordingly. As discussed in our blog post, the reviewing procedures of the main conference are focused on algorithmic advances, analysis, and applications, while the reviewing in this track is equally stringent but designed to properly assess datasets and benchmarks. Other, more practical considerations are that this track allows single-blind reviewing (since anonymization is often impossible for hosted datasets) and intended audience, i.e., make your work more visible for people looking for datasets and benchmarks.

Q: How will paper accepted to this track be cited?

A: Accepted papers will appear as part of the official NeurIPS proceedings.

Q: Do I need to submit an abstract beforehand?

A: Yes, please check the important dates section for more information.

Q: My dataset requires open credentialized access. Can I submit to this track?

A: This will be possible on the condition that a credentialization is necessary for the public good (e.g. because of ethically sensitive medical data), and that an established credentialization procedure is in place that is 1) open to a large section of the public, 2) provides rapid response and access to the data, and 3) is guaranteed to be maintained for many years. A good example here is PhysioNet Credentialing, where users must first understand how to handle data with human subjects, yet is open to anyone who has learned and agrees with the rules. This should be seen as an exceptional measure, and NOT as a way to limit access to data for other reasons (e.g. to shield data behind a Data Transfer Agreement). Misuse would be grounds for desk rejection. During submission, you can indicate that your dataset involves open credentialized access, in which case the necessity, openness, and efficiency of the credentialization process itself will also be checked.

SUBMISSION INSTRUCTIONS

A submission consists of:

• Please carefully follow the Latex template for this track when preparing proposals. We follow the NeurIPS format, but with the appropriate headings, and without hiding the names of the authors. Download the template as a bundle here .
• Papers should be submitted via OpenReview
• Reviewing is in principle single-blind, hence the paper should not be anonymized. In cases where the work can be reviewed equally well anonymously, anonymous submission is also allowed.
• During submission, you can add a public link to the dataset or benchmark data. If the dataset can only be released later, you must include instructions for reviewers on how to access the dataset. This can only be done after the first submission by sending an official note to the reviewers in OpenReview. We highly recommend making the dataset publicly available immediately or before the start of the NeurIPS conference. In select cases, requiring solid motivation, the release date can be stretched up to a year after the submission deadline.
• Dataset documentation and intended uses. Recommended documentation frameworks include datasheets for datasets , dataset nutrition labels , data statements for NLP , data cards , and accountability frameworks .
• URL to website/platform where the dataset/benchmark can be viewed and downloaded by the reviewers. 
• URL to Croissant metadata record documenting the dataset/benchmark available for viewing and downloading by the reviewers. You can create your Croissant metadata using e.g. the Python library available here: https://github.com/mlcommons/croissant
• Author statement that they bear all responsibility in case of violation of rights, etc., and confirmation of the data license.
• Hosting, licensing, and maintenance plan. The choice of hosting platform is yours, as long as you ensure access to the data (possibly through a curated interface) and will provide the necessary maintenance.
• Links to access the dataset and its metadata. This can be hidden upon submission if the dataset is not yet publicly available but must be added in the camera-ready version. In select cases, e.g when the data can only be released at a later date, this can be added afterward (up to a year after the submission deadline). Simulation environments should link to open source code repositories
• The dataset itself should ideally use an open and widely used data format. Provide a detailed explanation on how the dataset can be read. For simulation environments, use existing frameworks or explain how they can be used.
• Long-term preservation: It must be clear that the dataset will be available for a long time, either by uploading to a data repository or by explaining how the authors themselves will ensure this
• Explicit license: Authors must choose a license, ideally a CC license for datasets, or an open source license for code (e.g. RL environments). An overview of licenses can be found here: https://paperswithcode.com/datasets/license
• Add structured metadata to a dataset's meta-data page using Web standards (like schema.org and DCAT ): This allows it to be discovered and organized by anyone. A guide can be found here: https://developers.google.com/search/docs/data-types/dataset . If you use an existing data repository, this is often done automatically.
• Highly recommended: a persistent dereferenceable identifier (e.g. a DOI  minted by a data repository or a prefix on identifiers.org ) for datasets, or a code repository (e.g. GitHub, GitLab,...) for code. If this is not possible or useful, please explain why.
• For benchmarks, the supplementary materials must ensure that all results are easily reproducible. Where possible, use a reproducibility framework such as the ML reproducibility checklist , or otherwise guarantee that all results can be easily reproduced, i.e. all necessary datasets, code, and evaluation procedures must be accessible and documented.
• For papers introducing best practices in creating or curating datasets and benchmarks, the above supplementary materials are not required.
• For papers resubmitted after being retracted from another venue: a brief discussion on the main concerns raised by previous reviewers and how you addressed them. You do not need to share the original reviews.
• For the dual submission and archiving, the policy follows the NeurIPS main track paper guideline .

Use of Large Language Models (LLMs): We welcome authors to use any tool that is suitable for preparing high-quality papers and research. However, we ask authors to keep in mind two important criteria. First, we expect papers to fully describe their methodology, and any tool that is important to that methodology, including the use of LLMs, should be described also. For example, authors should mention tools (including LLMs) that were used for data processing or filtering, visualization, facilitating or running experiments, and proving theorems. It may also be advisable to describe the use of LLMs in implementing the method (if this corresponds to an important, original, or non-standard component of the approach). Second, authors are responsible for the entire content of the paper, including all text and figures, so while authors are welcome to use any tool they wish for writing the paper, they must ensure that all text is correct and original.

REVIEWING AND SELECTION PROCESS

Reviewing will be single-blind, although authors can also submit anonymously if the submission allows that. A datasets and benchmarks program committee will be formed, consisting of experts on machine learning, dataset curation, and ethics. We will ensure diversity in the program committee, both in terms of background as well as technical expertise (e.g., data, ML, data ethics, social science expertise). Each paper will be reviewed by the members of the committee. In select cases where ethical concerns are flagged by reviewers, an ethics review may be performed as well.

Papers will not be publicly visible during the review process. Only accepted papers will become visible afterward. The reviews themselves are also not visible during the review phase but will be published after decisions have been made. Authors can choose to keep the datasets themselves hidden until a later release date, as long as reviewers have access.

The factors that will be considered when evaluating papers include:

• Utility and quality of the submission: Impact, originality, novelty, relevance to the NeurIPS community will all be considered. 
• Reproducibility: All submissions should be accompanied by sufficient information to reproduce the results described i.e. all necessary datasets, code, and evaluation procedures must be accessible and documented. We encourage the use of a reproducibility framework such as the ML reproducibility checklist to guarantee that all results can be easily reproduced. Benchmark submissions in particular should take care to ensure sufficient details are provided to ensure reproducibility. If submissions include code, please refer to the NeurIPS code submission guidelines .  
• Was code provided (e.g. in the supplementary material)? If provided, did you look at the code? Did you consider it useful in guiding your review? If not provided, did you wish code had been available?
• Ethics: Any ethical implications of the work should be addressed. Authors should rely on NeurIPS ethics guidelines as guidance for understanding ethical concerns.  
• Completeness of the relevant documentation: Per NeurIPS ethics guidelines , datasets must be accompanied by documentation communicating the details of the dataset as part of their submissions via structured templates (e.g. TODO). Sufficient detail must be provided on how the data was collected and organized, what kind of information it contains,  ethically and responsibly, and how it will be made available and maintained. 
• Licensing and access: Per NeurIPS ethics guidelines , authors should provide licenses for any datasets released. These should consider the intended use and limitations of the dataset, and develop licenses and terms of use to prevent misuse or inappropriate use.  
• Consent and privacy: Per  NeurIPS ethics guidelines , datasets should minimize the exposure of any personally identifiable information, unless informed consent from those individuals is provided to do so. Any paper that chooses to create a dataset with real data of real people should ask for the explicit consent of participants, or explain why they were unable to do so.
• Ethics and responsible use: Any ethical implications of new datasets should be addressed and guidelines for responsible use should be provided where appropriate. Note that, if your submission includes publicly available datasets (e.g. as part of a larger benchmark), you should also check these datasets for ethical issues. You remain responsible for the ethical implications of including existing datasets or other data sources in your work.
• Legal compliance: For datasets, authors should ensure awareness and compliance with regional legal requirements.

ADVISORY COMMITTEE

The following committee will provide advice on the organization of the track over the coming years: Sergio Escalera, Isabelle Guyon, Neil Lawrence, Dina Machuve, Olga Russakovsky, Joaquin Vanschoren, Serena Yeung.

DATASETS AND BENCHMARKS CHAIRS

Lora Aroyo, Google Francesco Locatello, Institute of Science and Technology Austria Lingjuan Lyu, Sony AI

Contact: [email protected]