how to write an essay blog

Choose Your Test

Sat / act prep online guides and tips, getting college essay help: important do's and don’ts.

College Essays

If you grow up to be a professional writer, everything you write will first go through an editor before being published. This is because the process of writing is really a process of re-writing —of rethinking and reexamining your work, usually with the help of someone else. So what does this mean for your student writing? And in particular, what does it mean for very important, but nonprofessional writing like your college essay? Should you ask your parents to look at your essay? Pay for an essay service?

If you are wondering what kind of help you can, and should, get with your personal statement, you've come to the right place! In this article, I'll talk about what kind of writing help is useful, ethical, and even expected for your college admission essay . I'll also point out who would make a good editor, what the differences between editing and proofreading are, what to expect from a good editor, and how to spot and stay away from a bad one.

Table of Contents

What Kind of Help for Your Essay Can You Get?

What's Good Editing?

What should an editor do for you, what kind of editing should you avoid, proofreading, what's good proofreading, what kind of proofreading should you avoid.

What Do Colleges Think Of You Getting Help With Your Essay?

Who Can/Should Help You?

Advice for editors.

Should You Pay Money For Essay Editing?

The Bottom Line

What's next, what kind of help with your essay can you get.

Rather than talking in general terms about "help," let's first clarify the two different ways that someone else can improve your writing . There is editing, which is the more intensive kind of assistance that you can use throughout the whole process. And then there's proofreading, which is the last step of really polishing your final product.

Let me go into some more detail about editing and proofreading, and then explain how good editors and proofreaders can help you."

Editing is helping the author (in this case, you) go from a rough draft to a finished work . Editing is the process of asking questions about what you're saying, how you're saying it, and how you're organizing your ideas. But not all editing is good editing . In fact, it's very easy for an editor to cross the line from supportive to overbearing and over-involved.

Ability to clarify assignments. A good editor is usually a good writer, and certainly has to be a good reader. For example, in this case, a good editor should make sure you understand the actual essay prompt you're supposed to be answering.

Open-endedness. Good editing is all about asking questions about your ideas and work, but without providing answers. It's about letting you stick to your story and message, and doesn't alter your point of view.

Think of an editor as a great travel guide. It can show you the many different places your trip could take you. It should explain any parts of the trip that could derail your trip or confuse the traveler. But it never dictates your path, never forces you to go somewhere you don't want to go, and never ignores your interests so that the trip no longer seems like it's your own. So what should good editors do?

Help Brainstorm Topics

Sometimes it's easier to bounce thoughts off of someone else. This doesn't mean that your editor gets to come up with ideas, but they can certainly respond to the various topic options you've come up with. This way, you're less likely to write about the most boring of your ideas, or to write about something that isn't actually important to you.

If you're wondering how to come up with options for your editor to consider, check out our guide to brainstorming topics for your college essay .

Help Revise Your Drafts

Here, your editor can't upset the delicate balance of not intervening too much or too little. It's tricky, but a great way to think about it is to remember: editing is about asking questions, not giving answers .

Revision questions should point out:

• Places where more detail or more description would help the reader connect with your essay
• Places where structure and logic don't flow, losing the reader's attention
• Places where there aren't transitions between paragraphs, confusing the reader
• Moments where your narrative or the arguments you're making are unclear

But pointing to potential problems is not the same as actually rewriting—editors let authors fix the problems themselves.

Bad editing is usually very heavy-handed editing. Instead of helping you find your best voice and ideas, a bad editor changes your writing into their own vision.

You may be dealing with a bad editor if they:

• Add material (examples, descriptions) that doesn't come from you
• Use a thesaurus to make your college essay sound "more mature"
• Add meaning or insight to the essay that doesn't come from you
• Tell you what to say and how to say it
• Write sentences, phrases, and paragraphs for you
• Change your voice in the essay so it no longer sounds like it was written by a teenager

Colleges can tell the difference between a 17-year-old's writing and a 50-year-old's writing. Not only that, they have access to your SAT or ACT Writing section, so they can compare your essay to something else you wrote. Writing that's a little more polished is great and expected. But a totally different voice and style will raise questions.

Where's the Line Between Helpful Editing and Unethical Over-Editing?

Sometimes it's hard to tell whether your college essay editor is doing the right thing. Here are some guidelines for staying on the ethical side of the line.

• An editor should say that the opening paragraph is kind of boring, and explain what exactly is making it drag. But it's overstepping for an editor to tell you exactly how to change it.
• An editor should point out where your prose is unclear or vague. But it's completely inappropriate for the editor to rewrite that section of your essay.
• An editor should let you know that a section is light on detail or description. But giving you similes and metaphors to beef up that description is a no-go.

Proofreading (also called copy-editing) is checking for errors in the last draft of a written work. It happens at the end of the process and is meant as the final polishing touch. Proofreading is meticulous and detail-oriented, focusing on small corrections. It sands off all the surface rough spots that could alienate the reader.

Because proofreading is usually concerned with making fixes on the word or sentence level, this is the only process where someone else can actually add to or take away things from your essay . This is because what they are adding or taking away tends to be one or two misplaced letters.

Laser focus. Proofreading is all about the tiny details, so the ability to really concentrate on finding small slip-ups is a must.

Excellent grammar and spelling skills. Proofreaders need to dot every "i" and cross every "t." Good proofreaders should correct spelling, punctuation, capitalization, and grammar. They should put foreign words in italics and surround quotations with quotation marks. They should check that you used the correct college's name, and that you adhered to any formatting requirements (name and date at the top of the page, uniform font and size, uniform spacing).

Limited interference. A proofreader needs to make sure that you followed any word limits. But if cuts need to be made to shorten the essay, that's your job and not the proofreader's.

A bad proofreader either tries to turn into an editor, or just lacks the skills and knowledge necessary to do the job.

Some signs that you're working with a bad proofreader are:

• If they suggest making major changes to the final draft of your essay. Proofreading happens when editing is already finished.
• If they aren't particularly good at spelling, or don't know grammar, or aren't detail-oriented enough to find someone else's small mistakes.
• If they start swapping out your words for fancier-sounding synonyms, or changing the voice and sound of your essay in other ways. A proofreader is there to check for errors, not to take the 17-year-old out of your writing.

What Do Colleges Think of Your Getting Help With Your Essay?

Admissions officers agree: light editing and proofreading are good—even required ! But they also want to make sure you're the one doing the work on your essay. They want essays with stories, voice, and themes that come from you. They want to see work that reflects your actual writing ability, and that focuses on what you find important.

On the Importance of Editing

Get feedback. Have a fresh pair of eyes give you some feedback. Don't allow someone else to rewrite your essay, but do take advantage of others' edits and opinions when they seem helpful. ( Bates College )

Read your essay aloud to someone. Reading the essay out loud offers a chance to hear how your essay sounds outside your head. This exercise reveals flaws in the essay's flow, highlights grammatical errors and helps you ensure that you are communicating the exact message you intended. ( Dickinson College )

On the Value of Proofreading

Share your essays with at least one or two people who know you well—such as a parent, teacher, counselor, or friend—and ask for feedback. Remember that you ultimately have control over your essays, and your essays should retain your own voice, but others may be able to catch mistakes that you missed and help suggest areas to cut if you are over the word limit. ( Yale University )

Proofread and then ask someone else to proofread for you. Although we want substance, we also want to be able to see that you can write a paper for our professors and avoid careless mistakes that would drive them crazy. ( Oberlin College )

On Watching Out for Too Much Outside Influence

Limit the number of people who review your essay. Too much input usually means your voice is lost in the writing style. ( Carleton College )

Ask for input (but not too much). Your parents, friends, guidance counselors, coaches, and teachers are great people to bounce ideas off of for your essay. They know how unique and spectacular you are, and they can help you decide how to articulate it. Keep in mind, however, that a 45-year-old lawyer writes quite differently from an 18-year-old student, so if your dad ends up writing the bulk of your essay, we're probably going to notice. ( Vanderbilt University )

Now let's talk about some potential people to approach for your college essay editing and proofreading needs. It's best to start close to home and slowly expand outward. Not only are your family and friends more invested in your success than strangers, but they also have a better handle on your interests and personality. This knowledge is key for judging whether your essay is expressing your true self.

Parents or Close Relatives

Your family may be full of potentially excellent editors! Parents are deeply committed to your well-being, and family members know you and your life well enough to offer details or incidents that can be included in your essay. On the other hand, the rewriting process necessarily involves criticism, which is sometimes hard to hear from someone very close to you.

A parent or close family member is a great choice for an editor if you can answer "yes" to the following questions. Is your parent or close relative a good writer or reader? Do you have a relationship where editing your essay won't create conflict? Are you able to constructively listen to criticism and suggestion from the parent?

One suggestion for defusing face-to-face discussions is to try working on the essay over email. Send your parent a draft, have them write you back some comments, and then you can pick which of their suggestions you want to use and which to discard.

Teachers or Tutors

A humanities teacher that you have a good relationship with is a great choice. I am purposefully saying humanities, and not just English, because teachers of Philosophy, History, Anthropology, and any other classes where you do a lot of writing, are all used to reviewing student work.

Moreover, any teacher or tutor that has been working with you for some time, knows you very well and can vet the essay to make sure it "sounds like you."

If your teacher or tutor has some experience with what college essays are supposed to be like, ask them to be your editor. If not, then ask whether they have time to proofread your final draft.

Guidance or College Counselor at Your School

The best thing about asking your counselor to edit your work is that this is their job. This means that they have a very good sense of what colleges are looking for in an application essay.

At the same time, school counselors tend to have relationships with admissions officers in many colleges, which again gives them insight into what works and which college is focused on what aspect of the application.

Unfortunately, in many schools the guidance counselor tends to be way overextended. If your ratio is 300 students to 1 college counselor, you're unlikely to get that person's undivided attention and focus. It is still useful to ask them for general advice about your potential topics, but don't expect them to be able to stay with your essay from first draft to final version.

Friends, Siblings, or Classmates

Although they most likely don't have much experience with what colleges are hoping to see, your peers are excellent sources for checking that your essay is you .

Friends and siblings are perfect for the read-aloud edit. Read your essay to them so they can listen for words and phrases that are stilted, pompous, or phrases that just don't sound like you.

You can even trade essays and give helpful advice on each other's work.

If your editor hasn't worked with college admissions essays very much, no worries! Any astute and attentive reader can still greatly help with your process. But, as in all things, beginners do better with some preparation.

First, your editor should read our advice about how to write a college essay introduction , how to spot and fix a bad college essay , and get a sense of what other students have written by going through some admissions essays that worked .

Then, as they read your essay, they can work through the following series of questions that will help them to guide you.

Introduction Questions

• Is the first sentence a killer opening line? Why or why not?
• Does the introduction hook the reader? Does it have a colorful, detailed, and interesting narrative? Or does it propose a compelling or surprising idea?
• Can you feel the author's voice in the introduction, or is the tone dry, dull, or overly formal? Show the places where the voice comes through.

Essay Body Questions

• Does the essay have a through-line? Is it built around a central argument, thought, idea, or focus? Can you put this idea into your own words?
• How is the essay organized? By logical progression? Chronologically? Do you feel order when you read it, or are there moments where you are confused or lose the thread of the essay?
• Does the essay have both narratives about the author's life and explanations and insight into what these stories reveal about the author's character, personality, goals, or dreams? If not, which is missing?
• Does the essay flow? Are there smooth transitions/clever links between paragraphs? Between the narrative and moments of insight?

Reader Response Questions

• Does the writer's personality come through? Do we know what the speaker cares about? Do we get a sense of "who he or she is"?
• Where did you feel most connected to the essay? Which parts of the essay gave you a "you are there" sensation by invoking your senses? What moments could you picture in your head well?
• Where are the details and examples vague and not specific enough?
• Did you get an "a-ha!" feeling anywhere in the essay? Is there a moment of insight that connected all the dots for you? Is there a good reveal or "twist" anywhere in the essay?
• What are the strengths of this essay? What needs the most improvement?

Should You Pay Money for Essay Editing?

One alternative to asking someone you know to help you with your college essay is the paid editor route. There are two different ways to pay for essay help: a private essay coach or a less personal editing service , like the many proliferating on the internet.

My advice is to think of these options as a last resort rather than your go-to first choice. I'll first go through the reasons why. Then, if you do decide to go with a paid editor, I'll help you decide between a coach and a service.

When to Consider a Paid Editor

In general, I think hiring someone to work on your essay makes a lot of sense if none of the people I discussed above are a possibility for you.

If you can't ask your parents. For example, if your parents aren't good writers, or if English isn't their first language. Or if you think getting your parents to help is going create unnecessary extra conflict in your relationship with them (applying to college is stressful as it is!)

If you can't ask your teacher or tutor. Maybe you don't have a trusted teacher or tutor that has time to look over your essay with focus. Or, for instance, your favorite humanities teacher has very limited experience with college essays and so won't know what admissions officers want to see.

If you can't ask your guidance counselor. This could be because your guidance counselor is way overwhelmed with other students.

If you can't share your essay with those who know you. It might be that your essay is on a very personal topic that you're unwilling to share with parents, teachers, or peers. Just make sure it doesn't fall into one of the bad-idea topics in our article on bad college essays .

If the cost isn't a consideration. Many of these services are quite expensive, and private coaches even more so. If you have finite resources, I'd say that hiring an SAT or ACT tutor (whether it's PrepScholar or someone else) is better way to spend your money . This is because there's no guarantee that a slightly better essay will sufficiently elevate the rest of your application, but a significantly higher SAT score will definitely raise your applicant profile much more.

Should You Hire an Essay Coach?

On the plus side, essay coaches have read dozens or even hundreds of college essays, so they have experience with the format. Also, because you'll be working closely with a specific person, it's more personal than sending your essay to a service, which will know even less about you.

But, on the minus side, you'll still be bouncing ideas off of someone who doesn't know that much about you . In general, if you can adequately get the help from someone you know, there is no advantage to paying someone to help you.

If you do decide to hire a coach, ask your school counselor, or older students that have used the service for recommendations. If you can't afford the coach's fees, ask whether they can work on a sliding scale —many do. And finally, beware those who guarantee admission to your school of choice—essay coaches don't have any special magic that can back up those promises.

Should You Send Your Essay to a Service?

On the plus side, essay editing services provide a similar product to essay coaches, and they cost significantly less . If you have some assurance that you'll be working with a good editor, the lack of face-to-face interaction won't prevent great results.

On the minus side, however, it can be difficult to gauge the quality of the service before working with them . If they are churning through many application essays without getting to know the students they are helping, you could end up with an over-edited essay that sounds just like everyone else's. In the worst case scenario, an unscrupulous service could send you back a plagiarized essay.

Getting recommendations from friends or a school counselor for reputable services is key to avoiding heavy-handed editing that writes essays for you or does too much to change your essay. Including a badly-edited essay like this in your application could cause problems if there are inconsistencies. For example, in interviews it might be clear you didn't write the essay, or the skill of the essay might not be reflected in your schoolwork and test scores.

Should You Buy an Essay Written by Someone Else?

Let me elaborate. There are super sketchy places on the internet where you can simply buy a pre-written essay. Don't do this!

For one thing, you'll be lying on an official, signed document. All college applications make you sign a statement saying something like this:

I certify that all information submitted in the admission process—including the application, the personal essay, any supplements, and any other supporting materials—is my own work, factually true, and honestly presented... I understand that I may be subject to a range of possible disciplinary actions, including admission revocation, expulsion, or revocation of course credit, grades, and degree, should the information I have certified be false. (From the Common Application )

For another thing, if your academic record doesn't match the essay's quality, the admissions officer will start thinking your whole application is riddled with lies.

Admission officers have full access to your writing portion of the SAT or ACT so that they can compare work that was done in proctored conditions with that done at home. They can tell if these were written by different people. Not only that, but there are now a number of search engines that faculty and admission officers can use to see if an essay contains strings of words that have appeared in other essays—you have no guarantee that the essay you bought wasn't also bought by 50 other students.

• You should get college essay help with both editing and proofreading
• A good editor will ask questions about your idea, logic, and structure, and will point out places where clarity is needed
• A good editor will absolutely not answer these questions, give you their own ideas, or write the essay or parts of the essay for you
• A good proofreader will find typos and check your formatting
• All of them agree that getting light editing and proofreading is necessary
• Parents, teachers, guidance or college counselor, and peers or siblings
• If you can't ask any of those, you can pay for college essay help, but watch out for services or coaches who over-edit you work
• Don't buy a pre-written essay! Colleges can tell, and it'll make your whole application sound false.

Ready to start working on your essay? Check out our explanation of the point of the personal essay and the role it plays on your applications and then explore our step-by-step guide to writing a great college essay .

Using the Common Application for your college applications? We have an excellent guide to the Common App essay prompts and useful advice on how to pick the Common App prompt that's right for you . Wondering how other people tackled these prompts? Then work through our roundup of over 130 real college essay examples published by colleges .

Stressed about whether to take the SAT again before submitting your application? Let us help you decide how many times to take this test . If you choose to go for it, we have the ultimate guide to studying for the SAT to give you the ins and outs of the best ways to study.

Anna scored in the 99th percentile on her SATs in high school, and went on to major in English at Princeton and to get her doctorate in English Literature at Columbia. She is passionate about improving student access to higher education.

Student and Parent Forum

Our new student and parent forum, at ExpertHub.PrepScholar.com , allow you to interact with your peers and the PrepScholar staff. See how other students and parents are navigating high school, college, and the college admissions process. Ask questions; get answers.

Ask a Question Below

Have any questions about this article or other topics? Ask below and we'll reply!

Improve With Our Famous Guides

• For All Students

The 5 Strategies You Must Be Using to Improve 160+ SAT Points

How to Get a Perfect 1600, by a Perfect Scorer

Series: How to Get 800 on Each SAT Section:

Score 800 on SAT Math

Score 800 on SAT Reading

Score 800 on SAT Writing

Series: How to Get to 600 on Each SAT Section:

Score 600 on SAT Math

Score 600 on SAT Reading

Score 600 on SAT Writing

Free Complete Official SAT Practice Tests

What SAT Target Score Should You Be Aiming For?

15 Strategies to Improve Your SAT Essay

The 5 Strategies You Must Be Using to Improve 4+ ACT Points

How to Get a Perfect 36 ACT, by a Perfect Scorer

Series: How to Get 36 on Each ACT Section:

36 on ACT English

36 on ACT Math

36 on ACT Reading

36 on ACT Science

Series: How to Get to 24 on Each ACT Section:

24 on ACT English

24 on ACT Math

24 on ACT Reading

24 on ACT Science

What ACT target score should you be aiming for?

ACT Vocabulary You Must Know

ACT Writing: 15 Tips to Raise Your Essay Score

How to Get Into Harvard and the Ivy League

How to Get a Perfect 4.0 GPA

How to Write an Amazing College Essay

What Exactly Are Colleges Looking For?

Is the ACT easier than the SAT? A Comprehensive Guide

Should you retake your SAT or ACT?

When should you take the SAT or ACT?

Stay Informed

Get the latest articles and test prep tips!

Looking for Graduate School Test Prep?

Check out our top-rated graduate blogs here:

GRE Online Prep Blog

GMAT Online Prep Blog

TOEFL Online Prep Blog

Holly R. "I am absolutely overjoyed and cannot thank you enough for helping me!”

The Beginner's Blueprint for Writing an Effective Argumentative Essay

Are you ready to learn how to write an argumentative essay that packs a punch? Buckle up, because we're about to embark on a journey that will transform you into a master of persuasive writing! Whether you're a student, writer, or just someone who loves a good debate, mastering the art of crafting a compelling argumentative essay is a skill that will serve you well.

In this article, we'll walk you through the essential steps to writing an argumentative essay that effectively supports your stance with solid evidence and convincing reasoning. From understanding the basics to structuring your essay for maximum impact, we've got you covered. So, let's dive in and discover how to write an argumentative essay that will leave your readers convinced and impressed!

Understanding the Basics of an Argumentative Essay

Before diving into the nitty-gritty of crafting an argumentative essay, it's crucial to grasp the fundamentals. An argumentative essay is all about presenting a well-researched and logical argument to persuade your readers to see things from your perspective. It's not just about stating your opinion; it's about backing it up with solid evidence and reasoning.

The Building Blocks of an Argumentative Essay

• Introduction: This is where you set the stage for your argument. Start with a hook to grab your readers' attention, provide some background information, and clearly state your thesis .
• Body Paragraphs: This is the meat of your essay, where you present your arguments and evidence. Each paragraph should focus on one main point and provide supporting evidence.
• Conclusion: Wrap up your essay by restating your thesis and summarizing your main points. Leave your readers with something to think about.

Types of Argumentative Essays

The writing process.

• Brainstorm and research your topic
• Prepare an outline
• Draft your essay
• Revise and refine
• Proofread and edit

Remember, an argumentative essay is all about presenting a confident and assertive stance while maintaining a logical and organized structure. With these basics in mind, you're well on your way to writing a compelling argumentative essay!

Choosing a Strong Topic

Alright, let's dive into the exciting world of choosing a strong topic for your argumentative essay! The key is to find a subject that sparks your interest and gets your audience fired up.

What Makes a Topic Arguable?

To ensure your topic is arguable, ask yourself these questions:

• Is it debatable? Can people have different opinions on the subject?
• Is it relevant to your audience? Will they find it interesting and engaging?
• Is it not too broad or too narrow? You want a topic that's just right!

Techniques for Generating Topic Ideas

Narrowing down your topic.

Once you have a list of potential topics, it's time to narrow it down:

• Consider your goals and purpose for the essay. What do you want to achieve?
• Ensure there is sufficient evidence available to support your argument.
• Test the topic by putting it in a general argument format, such as "Is...effective?" or "...should be allowed for..."

Remember, a strong argumentative essay topic should be debatable, relevant to your audience, and not too broad or too narrow. By following these guidelines and techniques, you'll be well on your way to choosing a topic that will make your essay shine!

Structuring Your Essay Effectively

Alright, let's talk about how to structure your argumentative essay like a pro! A well-organized essay is like a roadmap that guides your readers through your argument, making it easy for them to follow along and see things from your perspective.

The Building Blocks of a Winning Structure

Crafting a compelling argument.

• Present your perspective: Explain your stance on the topic clearly and concisely.
• Address the opposition: Acknowledge and refute counterarguments with solid evidence.
• Provide evidence: Back up your claims with facts, statistics, and expert opinions.
• Find common ground: Consider both sides of the issue and propose a middle ground, if possible.
• Conclude with conviction: Reinforce your thesis and summarize your main points, leaving a lasting impression.

Logical Flow and Organization

To ensure your essay is easy to follow, pay attention to:

• Clear transitions between the introduction, body, and conclusion
• Body paragraphs that provide evidential support and explain how it connects to your thesis
• Consideration and explanation of differing viewpoints
• A conclusion that ties everything together and reinforces your argument

By structuring your essay effectively, you'll create a compelling and persuasive argument that leaves your readers convinced and impressed. So, go forth and organize your thoughts like a master debater!

Gathering and Evaluating Evidence

Alright, let's talk about gathering and evaluating evidence like a pro! This is where the real fun begins, as you dive into the world of research and uncover the juicy bits that will make your argumentative essay shine.

The Evidence Hunt

Using evidence effectively.

• Introduce the evidence and explain its significance.
• Show how the evidence supports your argument.
• Use quotations, paraphrasing, and summary to present the evidence.
• Always cite your sources properly.

Evaluating Evidence for Credibility

When assessing the credibility, accuracy, and reliability of your evidence, consider:

• The source: Is it primary or secondary? Is it reputable?
• Comparison with other sources: Does it align with or contradict other findings?
• Currency: Is the information up-to-date and relevant?
• Relevance: Does it directly support your claim and argument?

Evidence for Different Essay Types

• Literary Analysis Essays: Use quotes from the work itself or literary criticism.
• Research-Based Papers: Gather information from reliable sources, such as academic databases, libraries, and trusted websites.
• Document-Based Papers: Develop an argument based on provided documents, synthesizing material from at least three sources.

Putting It All Together

• Provide logical and persuasive evidence.
• Ensure your proof is appropriately documented.
• Consider your audience and present clear and convincing evidence.
• Explain the significance of each piece of evidence.
• Build evidence into your text strategically to prove your points.

Remember, well-researched, accurate, detailed, and current information is key to supporting your thesis statement. By gathering and evaluating evidence like a pro, you'll be well on your way to crafting an argumentative essay that packs a punch!

Crafting a Persuasive Thesis Statement

Alright, let's dive into the art of crafting a persuasive thesis statement that will make your argumentative essay shine like a beacon of brilliance!

The Power of a Strong Thesis Statement

A thesis statement is like the heart of your essay - it pumps life into your argument and keeps everything flowing smoothly. Here's what makes a thesis statement truly persuasive:

• It takes a stand: Your thesis should make a clear, debatable claim that people could reasonably have differing opinions on.
• It's specific: Narrow down your focus to make your argument more effective and easier to support with evidence.
• It's supportable: Make sure you can back up your claim with solid facts and reasoning.
• It's not just an announcement: Your thesis should do more than just state your topic - it should make an argument about it.

Crafting Your Persuasive Thesis: A Step-by-Step Guide

Examples of persuasive thesis statements.

• "The surge in plastic products during the 21st century has had a notable impact on climate change due to increased greenhouse gas emissions at every stage of its lifecycle, from production to disposal."
• "While social media provides rapid access to information, it has inadvertently become a conduit for misinformation, causing significant societal implications that call for more robust regulations."
• "While zoos have been popular attractions for centuries, they often cause more harm than good to the animals, making their closure imperative for animal welfare."

Common Mistakes to Avoid

• Being too vague or broad
• Stating a fact instead of an argument
• Lacking focus or clarity
• Writing the thesis statement last

Remember, a persuasive thesis statement is the foundation of your argumentative essay. By crafting a clear, specific, and debatable claim that directly addresses your prompt, you'll set yourself up for success in convincing your readers to see things from your perspective. So go forth and argue with confidence!

Revising and Editing Your Essay

Alright, let's dive into the nitty-gritty of revising and editing your argumentative essay like a pro! This is where the magic happens, as you transform your rough draft into a polished masterpiece that will knock your readers' socks off.

The Revision Process: Making Your Essay Shine

Revising your essay involves taking a step back and looking at the big picture. It's all about making changes to the content, organization, and source material to ensure your argument is clear, well-supported, and logically structured.

• Check the clarity and support of your argument
• Evaluate the organization and logical flow of your essay
• Ensure proper integration and citation of sources

The Editing Process: Polishing Your Prose

Once you've revised your essay, it's time to put on your editing hat and focus on the sentence-level details. This is where you'll hunt down those pesky grammatical, punctuation, and typographical errors that can detract from your brilliant argument.

Tips and Tricks for Effective Revision and Editing

• Allow time between writing and revising for a fresh perspective 
• Read your essay aloud to identify awkward phrasing or unclear points 
• Get feedback from others and consider their suggestions
• Use the ARMS strategy for revision: Add, Remove, Move, and Substitute 
• After revising, write a clean draft for publication, taking all revisions into account 

Remember, the revision and editing process is crucial to transforming your argumentative essay from good to amazing. By carefully evaluating your essay and making necessary changes, you'll ensure that your argument is clear, well-supported, and persuasive.

So, roll up your sleeves, grab your red pen, and get ready to revise and edit your way to argumentative essay success!

Writing an effective argumentative essay is a skill that can be mastered with practice and dedication. By understanding the basics, choosing a strong topic, structuring your essay effectively, gathering and evaluating evidence, crafting a persuasive thesis statement, and revising and editing your work, you'll be well-equipped to create compelling arguments that leave a lasting impact on your readers.

As you embark on your argumentative essay writing journey, remember to approach each step with enthusiasm and an open mind. Embrace the power of persuasion, and let your unique voice shine through your writing. With these tools and techniques at your disposal, you're ready to tackle any argumentative essay that comes your way and make your mark in the world of persuasive writing.

What is an effective way to begin an argumentative essay? 

To effectively initiate an argumentative essay, start with an engaging hook or a sentence that grabs attention. Provide a brief summary of the texts involved, clearly state your claim by restating the essay prompt, and include a topic sentence that reaffirms your claim and your reasoning.

How should I structure the opening of my argumentative essay? 

The opening of an argumentative essay should establish the context by offering a general overview of the topic. The author should then highlight the significance of the topic or why it should matter to the readers. Concluding the introduction, the thesis statement should be presented, clearly outlining the main argument of the essay.

What is the initial step in crafting an argumentative essay? 

The first step in writing an argumentative essay is selecting a topic and formulating a strong thesis statement. Your thesis should state your claim, your position on the claim, and outline the primary points that will bolster your stance within the context of the chosen topic. This statement will guide the development of the essay's body paragraphs.

Sign up for more like this.

How to Write a Blog Post: A Step-by-Step Guide [+ Free Blog Post Templates]

Review a step-by-step guide plus useful templates to learn how to write an effective blog post for your target audience and customers.

6 FREE BLOG POST TEMPLATES

Save time creating blog posts with these free templates.

Updated: 04/03/24

Published: 04/03/24

Anyone can connect with their audience through blogging and enjoy the myriad benefits that blogging provides: organic traffic from search engines, promotional content for social media, and recognition from a new audience you haven’t tapped into yet.

If you’ve heard about blogging but are a beginner and don’t know where to start, the time for excuses is over. Not only can you create an SEO-friendly blog , but I’ll cover how to write and manage your business's blog as well as provide helpful templates to simplify your blogging efforts.

What is a blog post?

How to start a blog, writing your first blog post, what makes a good blog post, blog post examples, how to write a blog post.

Let's get started with an important question.

Blogging may mean different things depending on your niche — so let’s begin with this definition.

A blog post is any article, news piece, or guide that's published in the blog section of a website. A blog post typically covers a specific topic or query, is educational in nature, ranges from 600 to 2,000+ words, and contains other media types such as images, videos, infographics, and interactive charts.

Blog posts allow you and your business to publish insights, thoughts, and stories on your website about any topic. They can help you boost brand awareness, credibility, conversions, and revenue. Most importantly, they can help you drive traffic to your website.

But in order to begin making posts for a blog — you have to learn how to start one, first. Let’s dive in.

• Understand your audience.
• Check out your competition.
• Determine what topics you'll cover.
• Identify your unique angle.
• Name your blog.
• Create your blog domain.
• Choose a CMS and set up your blog.
• Customize the look of your blog.
• Write your first blog post.

1. Understand your audience.

Before you start writing your blog post, make sure you have a clear understanding of your target audience. To do so, take the following steps.

Ask yourself exploratory questions.

To discover your audience, ask questions like: Who are they? Are they like me, or do I know someone like them? What do they want to know about? What will resonate with them?

Jot down your notes in a notepad or a document. This is the time to brainstorm audience attributes from scratch, no matter how out of left field they may feel. You should also think about your audience's age, background, goals, and challenges at this stage.

6 Free Blog Post Templates

• "How-to" Post
• "What is" Post
• Listicle Post

You're all set!

Click this link to access this resource at any time.

Carry out market research.

Doing market research sounds like a big task, but in truth, it can be as simple as accessing a social media platform and browsing user and blog profiles that match with your potential audience.

Use market research tools to begin uncovering more specific information about your audience — or to confirm a hunch or a piece of information you already knew. For instance, if you wanted to create a blog about work-from-home hacks, you can make the reasonable assumption that your audience will be mostly Gen Zers and Millennials. But it’s important to confirm this information through research.

Create formal buyer personas.

Once you’ve brainstormed and carried out market research, it’s time to create formal buyer personas . It’s important because what you know about your buyer personas and their interests will inform the brainstorming process for blog posts.

"Buyer personas aren’t just for direct marketing. They can be a handy way to keep a human in mind while you’re writing. If you’ve got other marketing or sales teams handy, coordinate your personas," says Curtis del Principe, user acquisition manager at HubSpot. "Chances are that your existing customers are exactly the kind of people you want to attract with your writing in the first place. Your sales and service teams can also have great insight into these people’s needs and pain points."

For instance, if your readers are Millennials looking to start a business, you probably don't need to provide them with information about getting started on social media — most of them already have that down.

You might, however, want to give them information about how to adjust their social media approach (for example — from what may be a casual, personal approach to a more business-savvy, networking-focused approach). That kind of tweak is what helps you publish content about the topics your audience really wants and needs.

Don't have buyer personas in place for your business? Here are a few resources to help you get started:

• Create Buyer Personas for Your Business [Free Template]
• Guide: How to Create Detailed Buyer Personas for Your Business
• [Free Tool] Make My Persona: Buyer Persona Generator

2. Check out your competition.

What better way to draw inspiration than to look at your well-established competition?

It’s worth taking a look at popular, highly reviewed blogs because their strategy and execution is what got them to grow in credibility. The purpose of doing this isn’t to copy these elements, but to gain better insight into what readers appreciate in a quality blog.

When you find a competitor’s blog, take the following steps:

Determine whether they’re actually a direct competitor.

A blog’s audience, niche, and specific slant determine whether they're actually your competitor. But the most important of these is their audience. If they serve a completely different public than you, then they’re likely not a competitor. That is why it’s important to define your buyer personas before taking other steps in the blog creation process.

Look at the blog’s branding, color palette, and theme.

Once you determine that they’re your competitor, it’s time to take note of their techniques so that you can capture a similar readership. Colors and themes play a huge role in whether you seem like part of a niche — for instance, a blog about eco-friendly products should likely use earthy tones instead of bright, unnatural colors such as neon yellow or pink.

Analyze the tone and writing style of the competition.

Take note of your competition’s copywriting. Is it something you feel like you can successfully emulate? Does it ring true to the type of blog you’d like to create? What do readers most respond to? For most, creating a tech blog might be an excellent idea, but if journalistic, review-based writing doesn’t work for you, then that might not be a good fit. Be aware of what you can feasibly execute or hire freelance writers.

3. Determine what topics you’ll cover.

Before you write anything, pick a topic you’d like to write about. The topic can be pretty general to start as you find your desired niche in blogging .

Here are some ways to choose topics to cover.

Find out which topics your competitors often cover.

One easy way to choose topics for your blog is to simply learn what other blogs are writing about. After you determine your competitors, go through their archive and category pages, and try to find out which topics they most often publish content about. From there, you can create a tentative list to explore further. You might find, for instance, that a competitor only covers surface-level information about a subject. In your blog, you can dive more deeply and offer more value to readers.

Choose topics you understand well.

No matter what type of blog you start, you want to ensure you know the topic well enough to write authoritatively about it. Rather than choosing a topic you’ll need to research as you write, think about those that come most naturally to you. What has your professional experience been like so far? What are your hobbies? What did you study in college? These can all give rise to potential topics you can cover in depth.

Ensure the topics are relevant to your readership.

You may find that you hold deep expertise in various topics, but how relevant are they to the audience you understood back in step one?

Del Principe suggests checking in with sales and service teams as well. "What kinds of things do they wish customers already knew? What kinds of questions do they get asked a thousand times? What kind of objections come up from potential customers, and how do they address them?"

If you’re not serving their needs, then you’d be shouting into a void — or, worse, attracting the wrong readership. For that reason, after identifying the topics you can feasibly write about, ask yourself whether those are subjects your audience would like to explore.

Do preliminary keyword research.

Keyword research is the process of searching for topics using a keyword research tool , then determining whether there is demand by looking at each topic’s (or keyword’s) search volume. If you found the perfect topics that are the perfect cross between your expertise and your reader’s needs, you’ve struck gold — but the gold will have no value unless people are searching for those terms. Only then can you capture the audience that is waiting out there.

4. Identify your unique angle.

What perspective do you bring that makes you stand out from the crowd? This is key to determining the trajectory of your blog’s future, and there are many avenues to choose in the process.

Here’s how you can find your unique selling proposition in crowded blogging niches:

Write a professional and personal bio.

Knowing your own history and experience is essential to determine your unique slant. To get started, write a professional bio that explains, at length, who you are and which experiences most inform your blogging efforts. While I could write a lengthy exposition about my childhood, that history isn’t essential unless I’m launching a blog about raising children.

What unique experience makes you a trusted expert or thought leader on the topic? You can use your answers to that question to find your angle. Use this information to populate your “About me” page on your blog and share more about yourself.

Determine the special problem you will solve for readers.

Your readers won’t trust you or return to you unless you actively help them solve a problem. As you try to find your angle, think about ways you can help your audience surmount challenges typically associated with the topics you’ve chosen for your blog. For instance, if you’re creating a blog about sustainability, then you might help readers learn how they can compost organic materials in their home.

Choose an editorial approach.

Will you share your opinions on trending debates? Teach your readers how to do something? Compare or share original research? The editorial approach you choose will in part be informed by the topics you cover on your blog and the problems you’re helping your readers solve. If your blog is about marketing trends and your goal is to keep marketers up-to-date on the latest changes, then your editorial approach should be journalistic in nature. This is only one example of how to choose a technique.

5. Name your blog.

This is your opportunity to get creative and make a name that gives readers an idea of what to expect from your blog. Some tips on how to choose your blog name include:

Keep your blog name easy to say and spell.

No need to get complicated at all with your name, though it might be tempting, since there are so many blogs out there. While choosing a unique name is essential, it’s also important to choose one that is easy to memorize for readers. It should also be simple to remember as an URL (which will come into play in the next step).

Link your blog name to your brand message.

The more related your blog’s name is to the topics you cover, the better. For instance, DIY MFA is all about writers doing their own Master of Fine Arts in writing at home. The brand’s message is all about delving deep into one’s writing practice without needing a formal degree. Try to do something similar for your own blog name: Alluding to your blog’s message, value proposition, and covered topics in one sweep.

Consider what your target audience is looking for.

Your blog name should tie directly into what your readers want to achieve, learn, or solve. DIY MFA is about writers who don’t have the money for graduate school, but who still want to develop their writing skills. The HubSpot Marketing blog is — you guessed it — about marketing trends and tips.

It’s okay if your blog name feels “too straightforward.” Straightforward names accurately communicate what you’re about and effectively attract the right audience.

If you still need more assistance, try using a blog name generator . One last tip: Make sure the name you come up with isn’t already taken, as it could lessen your visibility and confuse readers looking for your content.

6. Create your blog domain.

A domain is a part of the web address nomenclature someone would use to find your website or a page of your website online.

Your blog‘s domain will look like this: www.yourblog.com. The name between the two periods is up to you, as long as this domain name doesn’t yet exist on the internet.

Want to create a subdomain for your blog? If you already own a cooking business at www.yourcompany.com, you might create a blog that looks like this: blog.yourcompany.com. In other words, your blog's subdomain will live in its own section of yourcompany.com.

Some CMS platforms offer subdomains as a free service, where your blog lives on the CMS, rather than your business's website. For example, it might look like this: yourblog.contentmanagementsystem.com. However, to create a subdomain that belongs to your company website, register the subdomain with a website host .

Most website hosting services charge very little to host an original domain — in fact, website costs can be as inexpensive as $3 per month when you commit to a 36-month term.

Pro Tip: You can connect your custom domain to free hosting with HubSpot’s free CMS or in premium editions of Content Hub. This includes access to built-in security features and a content delivery network.

Here are five other popular web hosting services to choose from:

7. Choose a CMS and set up your blog.

A CMS (content management system) is a software application that allows users to build and maintain a website without having to code it from scratch. CMS platforms can manage domains (where you create your website) and subdomains (where you create a webpage that connects to an existing website).

HubSpot customers host web content via Content Hub . Another popular option is a self-hosted WordPress website on a hosting site such as WP Engine . Whether you create a domain or a subdomain to start your blog , you'll need to choose a web hosting service after you pick a CMS.

Pro Tip: You can get started for free with HubSpot’s free blog maker . Our free CMS offers everything you need to get started– including hosting, a visual editor, and hundreds of free and paid themes to choose from.

Start using HubSpot's Free Blog Making tool to publish blog posts.  

8. customize the look of your blog..

Once you have your domain name set up, customize the appearance of your blog to reflect the theme of the content you plan on creating and your brand.

For example, if you're writing about sustainability and the environment, green might be a color to keep in mind while designing your blog.

Image Source

If you already manage a website and are writing the first post for that existing website, ensure the article is consistent with the website in appearance and subject matter. Two ways to do this are including your:

• Logo : This can be your business‘s name and logo — it will remind blog readers of who’s publishing the content. (How heavily you want to brand your blog, however, is up to you.)
• “About” Page : You might already have an “About” blurb describing yourself or your business. Your blog‘s "About" section is an extension of this higher-level statement. Think of it as your blog’s mission statement, which serves to support your company's goals.

9. Write your first blog post.

Once you have your blog set up, the only thing missing is the content. While the design and layout are fun and functionally necessary, it's the content that will draw your readers in and keep them coming back. So how do you actually go about writing one of these engaging and informational pieces?

You’ve got the technical and practical tidbits down — now it’s time to write your very first blog post. And nope, this isn’t the space to introduce yourself and your new blog (i.e. “Welcome to my blog! This is the topic I’ll be covering. Here are my social media handles. Will you please follow?”).

Start with “low-hanging fruit,” writing about a highly specific topic that serves a small segment of your target audience.

That seems unintuitive, right? If more people are searching for a term or a topic, that should mean more readers for you.

But that’s not true. If you choose a general and highly searched topic that’s been covered by major competitors or more established brands, it’s unlikely that your post will rank on the first page of search engine results pages (SERPs). Give your newly born blog a chance by choosing a topic that few bloggers have written about.

If you need help, you can also use AI to help you create a blog post quickly. 

1. Choose a topic you’re passionate and knowledgeable about.

Before you write anything, pick a topic for your blog post. The topic can be pretty general to start. For example, if you're a company that sells a CRM for small-to-enterprise businesses , your post might be about the importance of using a single software to keep your marketing, sales, and service teams aligned.

Pro tip : You may not want to jump into a “how-to” article for your first blog post.

Your credibility hasn’t been established yet. Before teaching others how to do something, you’ll first want to show that you’re a leader in your field and an authoritative source.

For instance, if you‘re a plumber writing your first post, you won’t yet write a post titled “How to Replace the Piping System in your Bathroom.” First, you’d write about modern faucet setups, or tell a particular success story you had rescuing a faucet before it flooded a customer's house.

Here are four other types of blog posts you could start with:

• List (“Listicle”) : 5 ways to fix a leaky faucet
• Curated Collection : 10 faucet and sink brands to consider today
• SlideShare Presentation : 5 types of faucets to replace your old one (with pictures)
• News Piece : New study shows X% of people don't replace their faucet frequently enough

If you're having trouble coming up with topic ideas, a good topic brainstorming session should help. In the post I’ve linked, my colleague walks you through a helpful process for turning one idea into many. Similar to the “leaky faucet” examples above, you would “iterate off old topics to come up with unique and compelling new topics.”

This can be done by:

• Changing the topic scope
• Adjusting your time frame
• Choosing a new audience
• Taking a positive/negative approach
• Introducing a new format

And if you’re still stuck, let’s take a look at some first blog post idea examples.

First Blog Post Ideas

The difference between [niche topic] and [niche topic], explained by a [niche expert].

• The Difference Between SEM and SEO, Explained by a Marketing Expert
• The Difference Between Sedans and Coupes, Explained by a Car Mechanic
• The Difference Between Baking and Broiling, Explained by a Professional Baker

The 10 Best and Worst [Niche Tools] for [Niche Activity]

• The 10 Best and Worst Writing Software for Fiction Writing
• The 10 Best and Worst CRMs for Nurturing Prospects
• The 10 Best and Worst Family Cars for Cross-Country Roadtrips

8 [Niche Activity] Common Mistakes (+ Ways to Fix Them)

• 8 Non-Fiction Writing Common Mistakes (+ Ways to Fix Them)
• 8 Salmon Broiling Common Mistakes (+ Ways to Fix Them)
• 8 Car Maintenance Common Mistakes (+ Ways to Fix Them)

9 Proven Tips for [Niche Activity]

• 9 Proven Tips for Checking Plumbing Problems under Your Kitchen Sink
• 9 Proven Tips for Writing a Non-Fiction Bestseller
• 9 Proven Tips for Doing DIY Car Maintenance

Why We/I Switched from [Niche Tool] to [Niche Tool] (Comparison)

• Why We Switched from Pipedrive to HubSpot (Comparison)
• Why I Switched from Microsoft Word to Scrivener (Comparison)
• Why We Switched from iMacs to Surface Studio (Comparison)

[Niche Tool] vs [Niche Tool]: Which [Tool] is Best for You?

• Zendesk vs Freshcaller: Which Call Software is Best for You?
• Air Fryer vs Convection Oven: Which One is Best for You?
• Mazda Miata vs Toyota Supra: Which Sports Car is Best for You?

The Ultimate Roundup of [Niche Activity] Tips and Tricks

• The Ultimate Roundup of Novel Writing Tips and Tricks
• The Ultimate Roundup of Macaroon Baking Tips and Tricks
• The Ultimate Roundup of Solo Traveling Tips and Tricks

Want some real examples of blog posts? See what your first blog post can look like based on the topic you choose and the audience you're targeting.

2. Target a low-volume keyword to optimize around.

Finding a keyword with low searches in Google (I recommend sticking to about 10 to 150 monthly searches). These topics offer less competition and should therefore allow your new blog post to rank more easily.

To choose a topic, you can either do a traditional brainstorming session or carry out keyword research. I suggest the latter because you can actually see how many people are looking for that topic.

Now, don’t be intimidated by the term “ keyword research .” It’s not just for marketers, but for new bloggers, too. And it’s really easy to do.

To jumpstart your keyword research, first begin by identifying the general topic of your blog.

Say you’re a plumber. Your general, high-level topic might be “plumbing” (67K monthly searches).

Next, put this term into a keyword research tool such as:

• Ubersuggest
• Wordtracker

When you run this term through the tool, a list of related keywords will appear. Scan the list and choose one with a lower search volume. For this example, we’ll use “under sink plumbing” (1.4K monthly searches).

Run that keyword in the keyword research tool again. Look at the related keywords. Find one with a lower search volume. Do that again.

For this example, we’ll settle on “plumbing problems under kitchen sink” (10 monthly searches). That’s the topic for our first post.

TLDR ; Choose a low-volume, low-competition keyword that will ensure your first post ranks.

For more help on keyword research, here are more resources you can use:

• How to Do Keyword Research for SEO: A Beginner's Guide
• How to Perform Keyword Research and Rank
• Top Tools For Finding Long-Tail Keywords

3. Google the term to understand your audience’s search intent.

You’ve got your topic — now, you need to check that the user’s search intent would be fulfilled by a blog post.

What does that mean?

If someone is looking for “plumbing problems under a kitchen sink,” they might be looking for a tutorial, a diagram, an article, or a product that can fix the issue. If they’re looking for the first three, you’re good — that can be covered in a blog post. A product, however, is different, and your blog post won’t rank.

How do you double-check search intent?

Google the term and look at the results. If other articles and blog posts rank for that term, you’re good to go. If you only find product pages or listicles from major publications, then find a new topic to cover in your first post.

Consider the term “under sink plumbing bathroom” (30 monthly searches). It seemed like a perfect fit because it had low monthly searches.

Upon Googling the term, I found product carousels, product pages from Home Depot and Lowes, and guides written by major publications. (You’ll also want to avoid topics that have been covered by major publications, at least for now.)

TLDR ; Before writing your first blog post about a low-volume topic, double-check the user intent by Googling the keyword. Also, don’t forget to take a look at who’s written about that topic so far. If you see a major brand, consider writing about another topic.

4. Find questions and terms related to that topic.

You’ve got a highly unique topic that’s been covered by just a few people so far. It’s time to flesh it out by covering related or adjacent topics.

Use the following tools:

• Answer the Public : When you place your keyword into this tool, it will give you a list of questions related to that term.
• Google : Google is your best friend. Search for the term and look under “People also ask” and “People also search for.” Be sure to touch upon those topics in the post.

You can also use these keyword research tools we mentioned above in step one.

5. Come up with a working title.

You might come up with a few different working titles — in other words, iterations of approaching that topic to help you focus your writing.

For example, you may decide to narrow your topic to “Tools for Fixing Leaky Faucets” or “Common Causes of Leaky Faucets.” A working title is specific and will guide your post so you can start writing.

Let's take a real post as an example: " How to Choose a Solid Topic for Your Next Blog Post ."

Appropriate, right? The topic, in this case, was probably “blogging.” Then the working title may have been something like, “The Process for Selecting a Blog Post Topic.” And the final title ended up being “How to Choose a Solid Topic for Your Next Blog Post.”

See that evolution from topic, to working title, to final title? Even though the working title may not end up being the final title (more on that in a moment), it still provides enough information so you can focus your blog post on something more specific than a generic, overwhelming topic.

6. Create an outline.

Sometimes, blog posts can have an overwhelming amount of information — for the reader and the writer. The trick is to organize the info in a way so readers aren‘t intimidated by length or amount of content. This organization can take multiple forms — sections, lists, tips — whatever’s most appropriate. But it must be organized!

Featured Resource: 6 Free Blog Post Templates

Download These Templates for Free

Let's take a look at the post, " How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy. " There‘s a lot of content in the piece, so it’s broken up into a few sections using descriptive headers. The major sections are separated into subsections that go into more detail, making the content easier to read.

To complete this step, all you really need to do is outline your post. This way, before you start writing, you'll know which points you want to cover and the best order to do so. And to make things even easier, you can download and use our free blog post templates , which are pre-organized for six of the most common blogs. Just fill in the blanks!

7. Write an intro (and make it captivating).

We've written more specifically about writing captivating introductions in the post " How to Write an Introduction ," but let's review, shall we?

First, grab the reader‘s attention. If you lose the reader in the first few paragraphs — or even sentences — of the introduction, they’ll stop reading (even before they've given your post a fair shake). You can do this in a number of ways: tell a story or a joke, be empathetic, or grip the reader with an interesting fact or statistic.

Then, describe the purpose of your post and explain how it will address a problem the reader may be experiencing. This will give the reader a reason to continue reading and show them how the post will help them improve their work or lives.

Here‘s an example of an intro I think does a good job of attracting a reader’s attention right away:

“Blink. Blink. Blink. It's the dreaded cursor-on-a-blank-screen experience that all writers — amateur or professional, aspiring or experienced — know and dread. And of all times for it to occur, it seems to plague us the most when trying to write an introduction.”

8. Build out each section of your outline.

The next step — but not the last — is actually writing the content. We can't forget about that, of course.

Now that you have your outline or template, you're ready to fill in the blanks. Use your outline as a guide and expand on all points as needed. Write about what you already know, and if necessary, conduct additional research to gather more information, examples, and data to back up your points, while providing proper attribution when incorporating external sources. When you do, always try to find accurate and compelling data to use in your post.

If you‘re having trouble stringing sentences together, you’re not alone. Finding your “flow” can be challenging for a lot of folks. Luckily, there are a ton of tools you can lean on to help you improve your writing. Here are a few to get you started:

• HubSpot's AI Blog Writer : Tools like HubSpot's AI Blog Writer can be a valuable asset for beginners and seasoned bloggers alike. It simplifies the process of creating SEO-friendly and engaging blog content, which is crucial for connecting with your audience and enjoying the benefits of blogging.
• Power Thesaurus : Stuck on a word? Power Thesaurus is a crowdsourced tool that provides users with a number of alternative word choices from a community of writers.
• ZenPen : If you're having trouble staying focused, check out this distraction-free writing tool. ZenPen creates a minimalist “writing zone” designed to help you get words down without having to fuss with formatting right away.
• Cliché Finder : Feeling like your writing might be coming off a little cheesy? Identify instances where you can be more specific using this handy cliché tool.

You can also refer to our complete list of tools for improving your writing skills . And if you're looking for more direction, the following resources are chock-full of valuable writing advice:

• Copywriting 101: 6 Traits of Excellent Copy Readers Will Remember
• How to Write Compelling Copy: 7 Tips for Writing Content That Converts
• How to Write With Clarity: 9 Tips for Simplifying Your Message
• The Kurt Vonnegut Guide to Great Copywriting: 8 Rules That Apply to Anyone
• Your Blog Posts Are Boring: 9 Tips for Making Your Writing More Interesting

9. Publish and promote your first post any way you can.

As a new blogger, you likely don’t have a social media following yet. Thankfully, you don’t need a huge following before you can create a promotion strategy.

A promotion strategy is your master plan for how you create, post, and engage with your social media content. It helps you take advantage of social and digital technologies to share your business, or in this case, your content. Having a solid promotional strategy offers your audience from different marketing channels more ways to find your blog posts.

Here are more blog post promotion resources:

• 12 Tried-and-True Ways to Promote Your Blog Posts
• 10 Sites You Can Use for Free Blog Promotion
• 9 Link Building Email Outreach Templates That Actually Work
• Inbound Link Building 101: 34 Ways to Build Backlinks for SEO
• 11 Creative (But 100% White Hat!) Ways to Earn Backlinks

Before you write a blog, make sure you know the answers to questions like, “Why would someone keep reading this entire blog post?” and “What makes our audience come back for more?”

To start, a good blog post is interesting and educational. Blogs should answer questions and help readers resolve a challenge they're experiencing — and you have to do so in an interesting way.

It‘s not enough just to answer someone’s questions — you also have to provide actionable steps while being engaging. For instance, your introduction should hook the reader and make them want to continue reading your post. Then, use examples to keep your readers interested in what you have to say.

Remember, a good blog post is interesting to read and provides educational content to audience members.

Want to learn how to apply blogging and other forms of content marketing to your business?

Check out HubSpot Academy's free content marketing course .

Now, let's dive into some formatting guidelines to use before you publish your blog posts.

Blog Format Guidelines

• Include H2s to arrange ideas.
• Center your Images.
• Add alt text.
• Keep your sentences clear and concise.
• Use media with purpose.

1. Include H2s to arrange ideas.

When you begin typing your blog content, it’s important that you divide paragraphs into sections that make it easier for the reader to find what they need.

If you’re just starting out, then focus on the overarching H2s you want to talk about, and you’ll be able to branch off into subheaders and more naturally as you continue.

2. Center your images.

This is a simple practice that can help your content look more professional with little effort. Centering your images keeps the reader’s attention drawn to the subject — not searching for elsewhere.

Centering also looks better when translating from PC to mobile devices. As formatting transitions to small screens or windows, a centered image will remain the focal point.

3. Add alt text.

So those images you centered earlier, make sure you have descriptive alt text for them, too.

Image alt text allows search engines, like Google, to crawl and rank your blog post better than pages lacking the element. It also leads readers to your blog post if the keywords included are what they searched for in the first place.

Besides SERP features, image alt text is beneficial to readers by providing more accessibility. Image alt text allows people to better visualize images when they can’t see them, and with assistive technology, can be auditorily read aloud for people to enjoy.

4. Keep your sentences short and concise.

When you begin working on the body of your blog post, make sure readers can clearly understand what you’re trying to accomplish.

You shouldn’t feel pressure to elongate your post with unnecessary details, and chances are that if you keep it concise, readers will derive more value from your work.

5. Use media with a purpose.

Break up the monotony of your blog post with some multimedia content where seen fit.

Your reader will enjoy visiting a blog page with images, videos, polls, audio or slideshows as opposed to a page of black and white text.

It also makes it more interactive and improves your on-page search engine optimization (SEO).

Now, do you want some real examples of blog posts? See what your first blog post can look like based on the topic you choose and the audience you're targeting.

• List-Based Post
• Thought Leadership Post
• Curated Collection Post
• SlideShare Presentation
• Newsjacking Post
• Infographic Post
• How-to Post

1. List-Based Blog Post

List-based post example: 17 blogging mistakes to avoid in 2021, according to hubspot bloggers.

List-based posts are sometimes called “listicles,” a mix of the words “list” and “article.” These are articles that deliver information in the form of a list. A listicle uses sub-headers to break down the blog post into individual pieces, helping readers skim and digest your content more easily.

As you can see in the example from our blog, listicles can offer various tips and methods for solving a problem.

2. Thought Leadership Post

Example: how hubspot's customers are shaping the next normal.

Thought leadership posts allow you to share your expertise on a particular subject matter and share firsthand knowledge with your readers.

These pieces — which can be written in the first person, like the post shown above — help you build trust with your audience so people take your blog seriously as you continue to write for it.

3. Curated Collection Post

Example: 8 examples of evolution in action.

Curated collections are a special type of listicle blog post. Rather than sharing tips or methods for doing something, this type of blog post shares a list of real examples that all have something in common in order to prove a larger point.

In the example post above, Listverse shares eight real examples of evolution in action among eight different animals — starting with the peppered moth.

4. Slide Presentation

Example: the hubspot culture code.

HubSpot Slides is a presentation tool that helps publishers package a lot of information into easily shareable slides. Think of it like a PowerPoint, but for the web. With this in mind, SlideShare blog posts help you promote your SlideShare so that it can generate a steady stream of visitors.

Unlike blogs, slide decks don't often rank well on search engines, so they need a platform for getting their message out there to the people who are looking for it. By embedding and summarizing your SlideShare on a blog post, you can share a great deal of information and give it a chance to rank on Google at the same time.

Need some slideshow ideas? In the example above, we turned our company's “Culture Code” into a slides presentation that anyone can look through and take lessons from, and then promoted it in a blog post.

5. Newsjacking Post

Example: ivy goes mobile with new app for designers.

“Newsjacking” is a nickname for “hijacking” your blog to break important news related to your industry. Therefore, the newsjack post is a type of article whose sole purpose is to garner consumers' attention and, while offering them timeless professional advice, prove your blog is a trusted resource for learning about the big things that happen in your industry.

The newsjack example above was published by Houzz, a home decor merchant and interior design resource, about a new mobile app that was launched just for interior designers. Houzz didn‘t launch the app, but the news of its launching is no less important to Houzz’s audience.

6. Infographic Post

Example: the key benefits of studying online [infographic].

For example, when you're looking to share a lot of statistical information (without boring or confusing your readers), building this data into a well-designed, even engaging infographic can keep your readers engaged with your content. It also helps readers remember the information long after they leave your website.

7. How-to Post

Example: how to write a blog post: a step-by-step guide.

For this example, you need not look any further than the blog post you‘re reading right now! How-to guides like this one help solve a problem for your readers. They’re like a cookbook for your industry, walking your audience through a project step by step to improve their literacy on the subject.

The more posts like this you create, the more equipped your readers will be to work with you and invest in the services you offer.

8. Guest Post

Example: your bookmarkable guide to social media image sizes in 2021 [infographic].

Additionally, these posts give your blog variety in topic and viewpoint. If your customer has a problem you can't solve, a guest post is a great solution.

If you begin accepting guest posts, set up editorial guidelines to ensure they're up to the same standards as your posts.

So we’ve gone through the different types of blog posts you can make, but how do you consistently make quality blog posts that your viewers will enjoy?

• Draw from your buyer personas and what you know about your audience.
• Pull from your content strategy and/or brainstormed topics.
• Identify what's missing from the existing discourse.
• Choose what type of blog post you're writing.
• Generate a few different titles and choose the best one.
• Create your outline and designate keyword-rich H2s and H3s.
• Write your blog post!
• Proofread your post.
• Add images and other media elements to support your ideas.
• Upload your post into your CMS.
• Determine a conversion path (what you want your audience to do next).
• Add calls to action to guide your audience to take action.
• Link to other relevant blog posts within your content.
• Optimize for on-page SEO.
• Publish and promote the blog post.
• Track the performance of the blog post over time.

1. Draw from your buyer personas and what you know about your audience.

Before you start writing your blog post, make sure you have a clear understanding of your target audience.

Ask questions like: What do they want to know about? What will resonate with them?

This is where the process of creating buyer personas comes in handy. Consider what you know about your buyer personas and their interests while you're coming up with a topic for your blog post.

For instance, if your readers are millennials looking to start a business, you probably don't need to provide them with information about getting started in social media — most of them already have that down.

If you haven’t developed buyer personas yet, I’ve found that it’s easiest to get started by gathering the information you already have about your audience and looking for trends. Sending out feedback surveys and interviewing followers can also be helpful.

Does your blog attract a specific age group? Does your audience live in a certain region? How do readers typically discover your content? Finding answers to these questions can help you get a better idea of who your buyer persona is.

2. Pull from your content strategy and/or brainstormed topics.

If you already have a pre-existing portfolio to look back on, it would benefit you to pull from those brainstormed post ideas or previous content strategy.

One thing that’s been helpful for me is specifically looking at content performance data when brainstorming ideas. In doing this, I’ve discovered which topics tend to resonate with my audience (and which ones don’t) and created content around them.

By focusing on your core blog topics, or clusters , you can establish yourself as a thought leader, gain the trust of your audience, rank better on search engines, and attract new readers.

3. Identify what’s missing from the existing discourse.

Fill in the gaps of the existing discourse in the topic of your choosing.

You want to meet a need that hasn’t already been met in your topic cluster. Otherwise, you run the risk of writing content for topics that are already over-saturated.

It’s hard to beat saturated search queries when you’re trying to rank against high authority publications — but not impossible if your content is answering the queries the competition hasn’t.

To discover what’s missing within a topic, I conduct a competitive analysis to see what my competitors offer in their content and how I can make my blog post better. Here are some things to look out for:

• Unanswered user queries
• Content depth
• Content freshness
• Media richness
• User experience

If your competitors are lacking in any of these areas, you can use that to your advantage and focus on them when writing your blog post.

Another way to differentiate your blog is by offering original data, quotes, or perspectives. Some of my best performing posts have come from getting a unique quote from an industry expert.

4. Choose what type of blog post you’re writing.

There are several types of blog posts you can create, and they each have different formats to follow.

Six of the most common formats include:

• The List-Based Post
• The “What Is” Post
• The Pillar Page Post (“Ultimate Guide”)
• The Newsjacking Post
• The Infographic Post
• The “How-To” Post

Save time and download six blog post templates for free.

5. Generate a few different titles and choose the best one.

Your blog title should tell readers what to expect, yet it should leave them wanting to know more — confusing, right?

This is why when you’re coming up with a blog post title that you should brainstorm multiple ones instead of just one. I find it helpful to share these titles with a couple coworkers to get their feedback and see which one is most engaging to them.

I’ve also enlisted the help of ChatGPT to generate sample blog post titles by inputting a prompt like, “Write a list of blog titles about [topic].” Even if it doesn’t give you exactly what you want, it can still get ideas flowing.

6. Create your outline and designate keyword-rich H2s and H3s.

When outlining, you need to center your main ideas with keyword-rich H2s and H3s. These are going to be your headers and subheaders that readers typically search for, and the information that Google crawls when indexing and ranking content.

I use keyword research tools, like Ahrefs and Semrush , to find the best words for my blog post. To find the right keywords, I focus on the following elements:

• Relevance to topic and search intent
• How authoritative my blog is on the topic
• The amount of search traffic my blog could gain

Remember, your outline should serve as a guide to make writing your blog post easier, so make sure you include all the important points you want to discuss and organize them in a logical flow.

7. Write your blog post!

I already told you how to build out your outline earlier in the post, so we'll quickly go over the main points once more.

You‘ve already outlined your main headings and subheadings, so now’s the time to add the body.

Write about what you already know, and if necessary, conduct additional research to gather more information, examples, and data to back up your points, while providing proper attribution when incorporating external sources. When you do, always try to find accurate and compelling data to use in your post.

This is also your opportunity to show personality in your writing. Blog posts don‘t have to be strictly informational, they can be filled with interesting anecdotes and even humor if it serves a purpose in expressing your ideas. It also factors into creating and maintaining your blog’s brand voice .

Don‘t be discouraged if you’re having trouble stringing sentences together, you're not alone. Finding your “flow” can be challenging, but there are many tools to ease the process. Software such as HubSpot's Free AI Blog Writer can help you generate copy for your blog post. You can even use it to outline and generate title ideas.

8. Proofread your post.

The editing process is an important part of blogging — don't overlook it. I tend to self-edit while I write, but it’s essential to get a second pair of eyes on your post before publishing.

Consider enlisting the help of The Ultimate Editing Checklist and ask a grammar-conscious co-worker to copy edit and proofread your post. I also really enjoy free grammar checkers, like Grammarly , to help proofread while I’m writing.

If you're looking to brush up on your self-editing skills, turn to these helpful posts for some tips and tricks to get you started:

• How to Become a (Better) Editor: 13 Editorial Tips
• How to Become a More Efficient Editor: 12 Ways to Speed Up the Editorial Process
• 10 Simple Edits That'll Instantly Improve Any Piece of Writing

9. Add images and other media elements to support your ideas.

When you're finished checking for grammar, shift your focus to adding other elements to the blog post than text. There’s much more to making a good blog post than copy, here’s some following elements to add in support of your ideas:

Featured Image

Choose a visually appealing and relevant image for your post. As social networks treat content with images more prominently, visuals are more responsible than ever for the success of your blog content.

For help selecting an image for your post, read " How to Select the Perfect Image for Your Next Blog Post " and pay close attention to the section about copyright law.

Visual Appearance

No one likes an unattractive blog post. And it‘s not just pictures that make a post visually appealing — it’s the formatting and organization of the post, too.

In a well-formatted and visually-appealing blog post, you'll notice that header and sub-headers are used to break up large blocks of text — and those headers are styled consistently.

Here's an example of what that looks like:

Screenshots should always have a similar, defined border so they don‘t appear as if they’re floating in space — that style should stay consistent from post to post.

Maintaining this consistency makes your content look more professional and easier on the eyes.

Topics and Tags

Tags are specific, public-facing keywords that describe a post. They also allow readers to browse for more content in the same category on your blog. Refrain from adding a laundry list of tags to each post. Instead, put some thought into a blog tagging strategy.

Think of tags as “topics” or “categories,” and choose 10-20 tags that represent all the main topics you want to cover on your blog. Then stick to those.

10. Upload your post into your CMS.

You filled out your blog post with all the optimized content you can, now is the time to publish it in your content management system.

I also use this step as an opportunity to double check my post for any errors that were potentially missed during the proofreading process. It’s especially important to preview your post before publishing to make sure there aren’t any formatting issues.

You can opt to post your content immediately, save it as a draft, or schedule when you want it to be posted live in case you adhere to a posting schedule.

11. Determine a conversion path (what you want your audience to do next).

A conversion path is a process by which an anonymous website visitor becomes a known lead. It sounds simple enough, but creating an effective conversion path requires a clear understanding of your target audience and their needs.

Having a conversion path is important because when you share your content on the web, you should have an idea of what your audience should do next, or in other words, provide them with a path forward.

The HubSpot Flywheel model is a great example of this as it shows how our organization gains and maintains leads.

12. Add calls to action to guide your audience to take action.

Call to action (CTA) are a part of a webpage, advertisement, or piece of content that encourages the audience to do something. You can add them to your blog post to guide your reader with “next steps” or a conversion path.

Different types of call to actions include asking readers to:

• Subscribe to your newsletter to see when you publish more content.
• Join an online community in your blog domain.
• Learn more about a topic with downloadable content.
• Try something for free or discount to convert readers to customers.

To get a better idea of how to make a CTA that readers want to click, we have a whole list of effective call to action examples for you to check out.

13. Link to other relevant blog posts within your content.

When you’re completing your blog post, you should link relevant content throughout it. An effective way to do this is to link within the same content cluster.

One thing I do to make finding relevant links easier is going to my search browser and typing “site:website.com: keyword.” By doing this, you can find all the posts you have published on that topic.

Keeping relevant content throughout your post can provide your readers with more helpful information, and potentially boost search engine rankings with corresponding longtail keywords .

But we’ll talk more about how to improve your ranking in the next step.

14. Optimize for on-page SEO.

After you finish writing, go back and optimize the on-page elements of your post.

Don‘t obsess over how many keywords to include. If there are opportunities to incorporate keywords you’re targeting, and it won‘t impact reader experience, do it. If you can make your URL shorter and more keyword-friendly, go for it. But don’t cram keywords or shoot for some arbitrary keyword density — Google's smarter than that!

Here's a little blog SEO reminder about what you should review and optimize:

Write your meta description.

Meta descriptions are the descriptions below the post‘s page title on Google’s search results pages. They provide searchers with a short summary of the post before clicking into it. They are ideally between 150-160 characters and start with a verb, such as “Learn,” “Read,” or “Discover.”

While meta descriptions no longer factor into Google‘s keyword ranking algorithm, they give searchers a snapshot of what they’ll get from reading the post and help improve your clickthrough rate from search.

Optimize your page title and headers.

Most blogging software uses your post title as your page title, which is the most important on-page SEO element at your disposal. But if you've followed our formula so far, you should already have a working title that will naturally include keywords or phrases your target audience is interested in.

Don‘t over-complicate your title by trying to fit in keywords where they don’t naturally belong. With that said, if there are clear opportunities to add keywords you‘re targeting to your post title and headers, feel free to take them. Also, try to keep your headlines short — ideally, under 65 characters — so they don’t get truncated in the search engine results.

"The first component of a good title is that it needs to be scannable. People aren’t reading every word of your thoughtfully crafted headline. If you’re following a search-focused strategy, make sure to include the keyword at the beginning," Del Principe says.

Consider anchor text best practices as you interlink to other pages.

Anchor text is the word or words that link to another page — either on your website or on another website. Carefully select which keywords you want to link to other pages on your site because search engines take that into consideration when ranking your page for certain keywords.

It‘s also important to consider which pages you link to. Consider linking pages that you want to rank for a specific keyword. You could end up getting it to rank on Google’s first page of results instead of its second page — and that isn’t small potatoes!

Write alt text for all of your images.

Alt text conveys the “why” of an image as it relates to the content of your blog post to Google. By adding alt text correlating to the topic clusters and keywords of the post, Google can better direct users’ searches to you.

Check that all images are compressed for page speed.

When Google crawls different websites, a page’s load speed holds weight in page ranking. Make sure the images you include throughout the page aren’t unnecessarily large to shorten the duration it takes to load.

Use apps like Squoosh to minimize the size of your images without losing the quality.

Ensure that your blog post is mobile friendly.

More than 60% of organic visits are carried out on a mobile device. As such, having a website with a responsive design is critical. In addition to making sure your website‘s visitors (including your blog’s visitors) have the best experience possible, optimizing for mobile will score your website some SEO points.

15. Publish and promote the blog post.

Share your post across all the marketing channels in your repertoire. The further the reach, the more of a possibility that readers will find it.

Channels to expand your blog post promotion strategy include:

• Social Media Marketing : Sharing your content on the most popular social media networks like Twitter, Instagram, TikTok, etc.
• Email Marketing : Sharing the newest post with your email subscribers to find.
• Boosted Posts or Paid Ads : Allocating budget toward advertisement on search engines inorganically.
• Word of Mouth Marketing : Actively influencing people to read your content organically.

16. Track the performance of the blog post over time.

Your post is published for the world to see, make sure you’re keeping an eye on its performance over time so you can see if your blog post strategy is working well enough for your goals.

Here are some blog KPIs I like to keep track of:

• Total traffic per post
• Average CTR
• Average SERP position
• Traffic source breakdown
• Number of search queries per post
• Average comments per post
• Social shares per post
• New blog leads
• Conversion rate

There’s a plethora of website traffic analysis tools that you can take advantage of to better understand your audience’s behavior on your blog posts.

Quick Blog Writing Tips

If you’re feeling stuck as a new writer, don’t give up. It gets easier with practice. Whether you’re struggling with writer's block or wanting some ways to add depth to your content, here are some quick tips I compiled to help take your blog writing to the next level:

If you don’t know where to start, start by telling a story.

When you’re facing writer’s block, start with what you know. Not only will sharing personal anecdotes help you get ideas flowing, but it can also keep your readers engaged with what you’re saying.

Stories can simplify complex concepts and make your content more relatable. Plus, they add a human touch and help set the tone for the rest of your blog post.

Include interesting quotes or facts for emphasis on the subject.

When you back up your ideas with unique, expert quotes or share facts from reliable sources, it shows that your blog post is well-researched and trustworthy.

If you don’t know where to start with finding quotes, think about the people you know and their expertise. For example, I’m lucky enough to have incredibly knowledgeable coworkers here at HubSpot that I can reach out to if I need a quote.

I’ve also reached out to connections on LinkedIn to see if they can provide a quote or know someone who can. HARO can also be a great resource if you need a quote in a pinch.

Make your content skimmable; break it into digestible chunks.

There’s nothing that turns readers off more than opening an article and seeing a large wall of text. Think about it: most internet users have a short attention span and tend to skim through content rather than reading every word.

That’s why I recommend breaking up your blog post into smaller chunks to make it more digestible. You can do this by utilizing subheadings (H2s, H3s, H4s, etc.), bullet points, and short paragraphs.

Not only does breaking up your content make your blog post more visually appealing, it also helps readers quickly find the information they’re looking for without getting lost in a sea of text.

Paint a full picture with images, graphics or video.

Aside from aesthetic appeal, visuals can help convey complex ideas in an easier way and help readers remember the information you share.

I recommend reading through your blog post and putting yourself in your reader’s shoes. Is there anything you wrote about that would be better explained with the support of an image or graphic?

For instance, whenever I write about the pros and cons of something, I like to create a graphic that shows those pros and cons in a side-by-side comparison.

I also look at search engines results when determining what images to add to my post. Does the SERP for the keyword you’re targeting have an image pack? See if you can add in images and optimize them with alt text to increase the chances of appearing in those results.

Each sentence should convey a single idea.

Keep it simple, stupid. There’s no reason to write overly complex sentences that confuse your readers. Instead, opt to convey your message in a simple and accessible manner. At the end of the day, readers just want to find the answers they’re looking for, and writing in a straightforward manner can effectively meet this need.

I like to use the Hemingway App to make sure that my writing doesn’t get too dense.

Use active voice.

Although your writing should captivate the reader, you should avoid overwhelming them with fluff. Using active voice can help keep your writing clear, concise, and energetic while still getting your point across.

For example, instead of saying something like “the product was loved by customers,” write “customers loved the product.”

Ready to blog?

Blogging can help you build brand awareness, become a thought-leader and expert in your industry, attract qualified leads, and boost conversions. Follow the steps and tips we covered above to begin publishing and enhancing your blog today.

Editor's note: This post was originally published in October 2013 and has been updated for comprehensiveness.

Don't forget to share this post!

Related articles.

Do People Still Read Blogs in 2023? We Asked Consumers [New Data]

How to Write a Blog Post Outline: A Simple Formula to Follow [+Tips from Our Blog Team]

What HubSpot's Highest Performing Blog Posts Have in Common & Why These Elements Work

5 Blogging Trends to Leverage in 2023, According to HubSpot Leaders

How to Create a Perfect Blog Post Template in Google Docs

Which Format Is Right for Your Next Blog Post?

9 Ways to Crush the End of a Blog Post

Can You Really Drive Traffic With Clickbait Articles?

7 Tips for Making Dull Blog Topics Interesting, According to Our Blog Team

August Social Media News: Facebook Watch, YouTube Messaging & More

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform

• Schools & departments

How to write an engaging blog

Find some specific resources to help you in the writing of your blog.

General best practice on writing a blog

(1) The importance of a title  -  Writing a catchy title  can help people get interested in your post. In an academic context especially, it might be good to show your audience that your content can be just as entertaining as a good book or social media. Make sure you reveal the theme of your content in those first words. Be wary: being catchy does not mean turning to clickbait. It is favourable if your reader knows exactly what they will be reading about in this context.  

(2) Spoilers can be good! -  This counts for more than your title. Don't tease your audience and wait to tell them exactly what they'll be reading about: state your theory, argument or theme from the very beginning. You might want to use headlines and summaries to give readers a little snapshot of what your writing will consist of. 

(3) ' You talkin to me?' -  Decide on a tone for your blog. It is true that writing for an academic blog is not like writing a dissertation. However, this does not mean it is the same as writing a caption for an Instagram picture of your holidays. It is crucial that you reflect on who your audience is going to be and adapt your tone to match that. Make sure your blog posts are honest and relatable – if people are reading a blog about your theme and not an article, it is to get a sense of the author as well: don't forget to be you.   

(4)  Make your content scannable -  How are you going to organise your thoughts? There are different ways to blog. Some might prefer to directly address the audience and mimic direct speech whilst others might want to narrate in a reflective manner. This is a decision you can make based on the type of blog you will decide to use. A key point to structuring and formatting your blog is to  make it scannable : people will get a visual idea of your blog before they even get to reading it.  

(5) 'Oh I just skimmed through...' -  Keep your paragraphs and sentences short: most people only read 20% of a page. Having fun with language can be fantastic but simpler writing will help people relate to what you are telling them whether they know about the subject at hand or not. Use headings to break your page up so it is easier to scan.  Find out more about how people read on the web . 

(6) What is that about?  - Asking your readers questions can be a great way of involving them. When writing, ask yourself 'why should they care?'. You don't only want to be recounting your thoughts, you want to be sharing it with other people. Making the reading experience more interactive will make people feel involved and interested. 

(7) Make it visual! -  Adding media  to your blog can be another great way of making readers relate and feel part of your experience. Visual tools can help your reader see what you are describing, but they can also give them the opportunity to relax from the reading effort. This is especially the case if your writing is a quite dense academic text. Images add an interesting opportunity for formatting, structure and narration. 

(8) Proof-read, get critical and edit! -  This is perhaps most people's least favourite part. Sadly for you it is essential: proof reading and editing your text will help you cut out pieces that aren't useful. Getting a friend/colleague to read it for you will give you another perspective on your work and enable you to assess whether you have written for the right audience. Do not be afraid to ask for feedback. Getting feedback should be a very constructive and helpful process.

(9) Archiving appropriately - There is nothing more confusing for readers who are looking through your content than having a monthly site archive and no search bar. Make sure people can find what they are looking for without having to click a million times. Categorising and tagging posts is not time consuming and can be really helpful for your audience.

(10) Don't let readers forget about you! -  Posting regularly and promoting your work is especially important if you want people to visit your blog regularly. Creating a schedule might help you keep on track – because posting regularly means you have write regularly. Thankfully, there are many ways for you to promote your work other than relying on loyal readers. Social media links and enabling search engines to index your blog can help so make sure that you explore your settings to maximise your crowd.    

Want to learn how to create a blog post step by step?  Try this Lynda course about writing a compelling blog post .    

Guidance for specific types of blogging

Do you need more personalised guidelines? We have put together some writing tips based on professional, research, community and learning & teaching type blogs. 

Blogging for professional development 

• Scrap the title - This blog, as opposed to research or community, is meant to represent you above all: your name is the best option for a title. 
• The importance of your blog structure  - Structuring your blog is especially important as you want to look professional, accessible and easy to contact. If content is hard to find, people are more likely to simply leave your page. Make your readers' browsing experience as easy as possible by inserting a header with different pages: a bio, contact details, role, track record.... Make sure your content is extremely scannable and potential employers can find your contact details at any moment.  
• Opting for a professional tone  - As you are showcasing your professional potential here, it is important that you match your tone to what you are saying. While you want to demonstrate a positive attitude and motivation it is important to show a reflection of what is acceptable within the workplace. 
• Writing a great bio  – This section might be the only one employers consult: it is crucial that you spend time writing a bio that is compelling and matches the sector you work in. While it might be optimal, for example, for a radio presenter to make multiple puns, a recently graduated student might want to write more professionally. This is your decision to make depending on what you believe will showcase your potential best. 
• Details -  It is crucial for you to include as much detail as possible in your pages and posts. Write the full titles of recent posts or studies, include the department or School and stay consistent with spelling and capitalising.  
• Formatting for clear, concise information -  There are many ways to make your content scannable whilst being precise: consider breaking long sentences into bulleted lists, for example. Use headings liberally. Make your blog look nice using other, non-text, media.
• Being employable also means being approachable  - Linking external professional profiles can be a great way to expand your readers' experience. Contact past schools and employers to ask if you can link them into your blog – this will help employers to get an idea of your past workspaces. 
• Remember your digital footprint -  These days, employers will not be afraid to do some research on potential employees: holiday photos might not be your most flattering facet so make sure you are aware of your digital footprint. Updating and editing your different social media outputs is an idea to consider. Want more information about your digital footprint? Learn about it through the [University's guidance page] on how to present yourself online. 
• Make sure you update your profile -  It would be a shame for you to forget to mention your latest achievement just as it would be a pity for an employer to come across information that is expired. Make sure you update your profile every month or so.  

Blogging for teaching, learning and assessment

• Consider platforms that might help you assess work - we have many different blogging platforms available to you. Some might be better than others depending, especially, on what assessment features you require. Consult our [Blogging Advice] for more information on what they offer.  
• Consider using dynamic and interactive plug-ins for embedded quizzes, forms... -  Our new blogging platforms offer many different ways for you to add a fresh dimension to your teaching/learning experience. You could create interactive quizzes or forms embedded within your blog. This is a way to chop up the reading experience and make viewers collaborate. 
• Monitor comments and published content -  In a learning and teaching environment especially, it is very important that rules are established concerning comments and content. Be aware to inform students of plagiarism and copyright laws as well as our [Take Down Policy] rules. A good way of doing this is to monitor content carefully. 
• Set expectations -  Using blogging as an assessment or reflective method for assessment can be best managed if you set time and word limits for your students. Help them understand what is required from them by outlining clear expectations. Why not write guidelines personalised to the particular task at hand? 
• Consider your privacy options -  It is worth thinking about whether you want the wide public to access your learning and teaching blog or whether you would prefer the content to stay within the scope of your class. [Read more] about our different blogs to know which privacy options are available to you. 
• Link interesting material  - Whilst a blogging platform is the perfect space for students to express themselves, it is also a platform for you to share additional content. Don't hesitate to illustrate by using multimedia or embedding interesting links. 
• Consider personal journals/diaries - Blogging can come under different forms. It could be interesting for you to set a journal/diary assessment to increase your students' literacy as well as expanding your grading methods. 
• Your blog does not replace the classroom  - Do remember that learning and teaching blogs should be an extension of the classroom, not a replacement of it.  

Make sure you consult our [exemplar Learning and Teaching Blogs] for an idea of how these work.

Blogging for research

• Decide how you want to hook readers - Making the description of your research clear while still being compelling is important: many readers will know very little about your research topic, so you should keep that in mind when writing for your blog. A good title will help draw readers in.
• Presenting your topics and projects clearly - This part goes hand in hand with a compelling title. It is important for your introduction or headline to be very clear: stray from complicated vocabulary and make your posts clear for anybody to understand. 
• Accessibility - Define complicated terminology or arguments that might not be self-explanatory. You might additionally want to embed images or videos to make your case more compelling and posts easier to read and digest...
• Referencing -  This is an essential part of all research blogs: fellow academics or potential employers will be expecting well-referenced sources to consult. Make sure you make the most of footnotes and bibliographies.
• Link additional material - Where did you get your inspiration? Are there any articles or videos people could consult to expand their knowledge on the subject you have raised? Adding a 'More Information' page is an optional possibility to expand your readers' experience. 
• Consider building a profile section -  If you are in charge of the whole blog, consider building yourself a profile section. This could be a space for your readers to explore your academic profile or consult external professional platforms such as LinkedIn.   

Blogging about community or student experience

• Be personal! - It may be possible for you to stray from the strict Academic style you might have to use in other blogging instances. Let a little bit of your personality shine through while staying professional. 
• Reflect on your own experiences –  This is an account of your personal experience. Try to base it on things that have happened to you rather than outside sources or peers' ideas. People want to read more about this community through your own eyes. 
• Remember you are writing for a group –  While we want the writer's tone to be explored, do remember you are writing about your experience within a larger group. Don't forget to reference your community, whether College, School, departmental, unit or student based.  
• Help people understand what your community is like from the outside - Explain specific terminology, abbreviations and sayings as others might not be aware of what these mean.     

Tips for Online Students , Tips for Students

How To Write An Essay: Beginner Tips And Tricks

Updated: July 11, 2022

Published: June 22, 2021

Many students dread writing essays, but essay writing is an important skill to develop in high school, university, and even into your future career. By learning how to write an essay properly, the process can become more enjoyable and you’ll find you’re better able to organize and articulate your thoughts.

When writing an essay, it’s common to follow a specific pattern, no matter what the topic is. Once you’ve used the pattern a few times and you know how to structure an essay, it will become a lot more simple to apply your knowledge to every essay. 

No matter which major you choose, you should know how to craft a good essay. Here, we’ll cover the basics of essay writing, along with some helpful tips to make the writing process go smoothly.

Photo by Laura Chouette on Unsplash

Types of Essays

Think of an essay as a discussion. There are many types of discussions you can have with someone else. You can be describing a story that happened to you, you might explain to them how to do something, or you might even argue about a certain topic. 

When it comes to different types of essays, it follows a similar pattern. Like a friendly discussion, each type of essay will come with its own set of expectations or goals. 

For example, when arguing with a friend, your goal is to convince them that you’re right. The same goes for an argumentative essay. 

Here are a few of the main essay types you can expect to come across during your time in school:

Narrative Essay

This type of essay is almost like telling a story, not in the traditional sense with dialogue and characters, but as if you’re writing out an event or series of events to relay information to the reader.

Persuasive Essay

Here, your goal is to persuade the reader about your views on a specific topic.

Descriptive Essay

This is the kind of essay where you go into a lot more specific details describing a topic such as a place or an event. 

Argumentative Essay

In this essay, you’re choosing a stance on a topic, usually controversial, and your goal is to present evidence that proves your point is correct.

Expository Essay

Your purpose with this type of essay is to tell the reader how to complete a specific process, often including a step-by-step guide or something similar.

Compare and Contrast Essay

You might have done this in school with two different books or characters, but the ultimate goal is to draw similarities and differences between any two given subjects.

The Main Stages of Essay Writing

When it comes to writing an essay, many students think the only stage is getting all your ideas down on paper and submitting your work. However, that’s not quite the case. 

There are three main stages of writing an essay, each one with its own purpose. Of course, writing the essay itself is the most substantial part, but the other two stages are equally as important.

So, what are these three stages of essay writing? They are:

Preparation

Before you even write one word, it’s important to prepare the content and structure of your essay. If a topic wasn’t assigned to you, then the first thing you should do is settle on a topic. Next, you want to conduct your research on that topic and create a detailed outline based on your research. The preparation stage will make writing your essay that much easier since, with your outline and research, you should already have the skeleton of your essay.

Writing is the most time-consuming stage. In this stage, you will write out all your thoughts and ideas and craft your essay based on your outline. You’ll work on developing your ideas and fleshing them out throughout the introduction, body, and conclusion (more on these soon).

In the final stage, you’ll go over your essay and check for a few things. First, you’ll check if your essay is cohesive, if all the points make sense and are related to your topic, and that your facts are cited and backed up. You can also check for typos, grammar and punctuation mistakes, and formatting errors.  

The Five-Paragraph Essay

We mentioned earlier that essay writing follows a specific structure, and for the most part in academic or college essays , the five-paragraph essay is the generally accepted structure you’ll be expected to use. 

The five-paragraph essay is broken down into one introduction paragraph, three body paragraphs, and a closing paragraph. However, that doesn’t always mean that an essay is written strictly in five paragraphs, but rather that this structure can be used loosely and the three body paragraphs might become three sections instead.

Let’s take a closer look at each section and what it entails.

Introduction

As the name implies, the purpose of your introduction paragraph is to introduce your idea. A good introduction begins with a “hook,” something that grabs your reader’s attention and makes them excited to read more. 

Another key tenant of an introduction is a thesis statement, which usually comes towards the end of the introduction itself. Your thesis statement should be a phrase that explains your argument, position, or central idea that you plan on developing throughout the essay. 

You can also include a short outline of what to expect in your introduction, including bringing up brief points that you plan on explaining more later on in the body paragraphs.

Here is where most of your essay happens. The body paragraphs are where you develop your ideas and bring up all the points related to your main topic. 

In general, you’re meant to have three body paragraphs, or sections, and each one should bring up a different point. Think of it as bringing up evidence. Each paragraph is a different piece of evidence, and when the three pieces are taken together, it backs up your main point — your thesis statement — really well.

That being said, you still want each body paragraph to be tied together in some way so that the essay flows. The points should be distinct enough, but they should relate to each other, and definitely to your thesis statement. Each body paragraph works to advance your point, so when crafting your essay, it’s important to keep this in mind so that you avoid going off-track or writing things that are off-topic.

Many students aren’t sure how to write a conclusion for an essay and tend to see their conclusion as an afterthought, but this section is just as important as the rest of your work. 

You shouldn’t be presenting any new ideas in your conclusion, but you should summarize your main points and show how they back up your thesis statement. 

Essentially, the conclusion is similar in structure and content to the introduction, but instead of introducing your essay, it should be wrapping up the main thoughts and presenting them to the reader as a singular closed argument. 

Photo by AMIT RANJAN on Unsplash

Steps to Writing an Essay

Now that you have a better idea of an essay’s structure and all the elements that go into it, you might be wondering what the different steps are to actually write your essay. 

Don’t worry, we’ve got you covered. Instead of going in blind, follow these steps on how to write your essay from start to finish.

Understand Your Assignment

When writing an essay for an assignment, the first critical step is to make sure you’ve read through your assignment carefully and understand it thoroughly. You want to check what type of essay is required, that you understand the topic, and that you pay attention to any formatting or structural requirements. You don’t want to lose marks just because you didn’t read the assignment carefully.

Research Your Topic

Once you understand your assignment, it’s time to do some research. In this step, you should start looking at different sources to get ideas for what points you want to bring up throughout your essay. 

Search online or head to the library and get as many resources as possible. You don’t need to use them all, but it’s good to start with a lot and then narrow down your sources as you become more certain of your essay’s direction.

Start Brainstorming

After research comes the brainstorming. There are a lot of different ways to start the brainstorming process . Here are a few you might find helpful:

• Think about what you found during your research that interested you the most
• Jot down all your ideas, even if they’re not yet fully formed
• Create word clouds or maps for similar terms or ideas that come up so you can group them together based on their similarities
• Try freewriting to get all your ideas out before arranging them

Create a Thesis

This is often the most tricky part of the whole process since you want to create a thesis that’s strong and that you’re about to develop throughout the entire essay. Therefore, you want to choose a thesis statement that’s broad enough that you’ll have enough to say about it, but not so broad that you can’t be precise. 

Write Your Outline

Armed with your research, brainstorming sessions, and your thesis statement, the next step is to write an outline. 

In the outline, you’ll want to put your thesis statement at the beginning and start creating the basic skeleton of how you want your essay to look. 

A good way to tackle an essay is to use topic sentences . A topic sentence is like a mini-thesis statement that is usually the first sentence of a new paragraph. This sentence introduces the main idea that will be detailed throughout the paragraph. 

If you create an outline with the topic sentences for your body paragraphs and then a few points of what you want to discuss, you’ll already have a strong starting point when it comes time to sit down and write. This brings us to our next step… 

Write a First Draft

The first time you write your entire essay doesn’t need to be perfect, but you do need to get everything on the page so that you’re able to then write a second draft or review it afterward. 

Everyone’s writing process is different. Some students like to write their essay in the standard order of intro, body, and conclusion, while others prefer to start with the “meat” of the essay and tackle the body, and then fill in the other sections afterward. 

Make sure your essay follows your outline and that everything relates to your thesis statement and your points are backed up by the research you did. 

Revise, Edit, and Proofread

The revision process is one of the three main stages of writing an essay, yet many people skip this step thinking their work is done after the first draft is complete. 

However, proofreading, reviewing, and making edits on your essay can spell the difference between a B paper and an A.

After writing the first draft, try and set your essay aside for a few hours or even a day or two, and then come back to it with fresh eyes to review it. You might find mistakes or inconsistencies you missed or better ways to formulate your arguments.

Add the Finishing Touches

Finally, you’ll want to make sure everything that’s required is in your essay. Review your assignment again and see if all the requirements are there, such as formatting rules, citations, quotes, etc. 

Go over the order of your paragraphs and make sure everything makes sense, flows well, and uses the same writing style . 

Once everything is checked and all the last touches are added, give your essay a final read through just to ensure it’s as you want it before handing it in. 

A good way to do this is to read your essay out loud since you’ll be able to hear if there are any mistakes or inaccuracies.

Essay Writing Tips

With the steps outlined above, you should be able to craft a great essay. Still, there are some other handy tips we’d recommend just to ensure that the essay writing process goes as smoothly as possible.

• Start your essay early. This is the first tip for a reason. It’s one of the most important things you can do to write a good essay. If you start it the night before, then you won’t have enough time to research, brainstorm, and outline — and you surely won’t have enough time to review.
• Don’t try and write it in one sitting. It’s ok if you need to take breaks or write it over a few days. It’s better to write it in multiple sittings so that you have a fresh mind each time and you’re able to focus.
• Always keep the essay question in mind. If you’re given an assigned question, then you should always keep it handy when writing your essay to make sure you’re always working to answer the question.
• Use transitions between paragraphs. In order to improve the readability of your essay, try and make clear transitions between paragraphs. This means trying to relate the end of one paragraph to the beginning of the next one so the shift doesn’t seem random.
• Integrate your research thoughtfully. Add in citations or quotes from your research materials to back up your thesis and main points. This will show that you did the research and that your thesis is backed up by it.

Wrapping Up

Writing an essay doesn’t need to be daunting if you know how to approach it. Using our essay writing steps and tips, you’ll have better knowledge on how to write an essay and you’ll be able to apply it to your next assignment. Once you do this a few times, it will become more natural to you and the essay writing process will become quicker and easier.

If you still need assistance with your essay, check with a student advisor to see if they offer help with writing. At University of the People(UoPeople), we always want our students to succeed, so our student advisors are ready to help with writing skills when necessary. 

Related Articles

Send us an email

How to write a blog post that people will actually read and share

Written by by Brent Barnhart

Published on  September 16, 2019

Reading time  12 minutes

If you’re not 100% sure how to write a blog post that clicks with readers, don’t sweat it.

The reality? Blogging is a major struggle for most businesses out there.

And hey, we totally understand why.

From coming up with ideas to actually putting pen to paper digitally, a worthwhile blog post requires some serious effort.

That said, the benefits of blogging for business are worth racking your brain for. The correlation between businesses that blog scoring more traffic, conversions and leads is well-documented .

The takeaway? Learning how to write a blog post is an invaluable skill no matter what you’re selling.

That’s why we put together this guide breaking down the anatomy of a good blog post and how to write one yourself.

What makes a good blog post, anyway?

Before we get knee-deep into how to write a blog post, let’s talk about what the best blog posts have in common.

Although blogging is certainly a skill, you don’t need to be Shakespeare to start writing ’em.

Instead, simply consider the common threads between blog posts that actually get read and shared.

They solve a problem

Listen: people don’t wind up on blogs by accident.

When we seek out content, it’s because we have a problem that needs to be solved or a question that needs to be answered.

Perhaps you’re looking for the perfect ramen recipe. Maybe you’re looking for marketing tips.

Either way, we’re often hunting for content that provides a solution.

Heck, the Sprout Social blog is a shining example of what we’re talking about. We’ve put together hundreds of posts dedicated to solving problems and answering questions on behalf of marketers.

But solving a problem or answering a question is only half the battle.

After all, there are dozens (or hundreds) of blog posts out there covering any given topic.

So not only should your blog post solve a problem, but also do so in a meaningful way.

This might mean breaking down a complex topic with a more digestible approach or going in-depth on a topic that needs addressing in detail.

Considering that most high-performing blog posts around over 1,000 words according to Orbit Media , conventional wisdom tells us that top-tier posts go beyond basic information and dig into specifics.

Sprout’s own “ Best Times to Post on Social Media ” is a great example, brimming with original data and graphs. That’s exactly why it’s one of our top-performing posts.

They’re easy to read

This might seem like a no-brainer, but readability is easy to overlook.

Spoiler alert: most readers have microscopic attention spans.

If your post puts ’em to sleep within the first few seconds, chances are they’ll look elsewhere for information. This is especially true in a day and age where people can simply watch a video in lieu of reading a blog post.

As a writer, it’s your job to find a balance between relaying in-depth information and keeping your audience’s attention.

You can’t expect folks to slog through a wall of text. Instead, you should make a point to avoid jargon and present your content in a style that doesn’t make you sound like a robot.

For example,  The Verge ‘s “ How to Choose a Fitness Tracker ” is a fairly straightforward example of a simple post that gets the job done. Written at a 9th-grade level and broken up by subheaders and images, the post is easy to scan and understand for just about anyone.

Meanwhile, this post from marketing expert Brittany Berger manages to deliver a valuable lesson in marketing with a simple sentence structure and conversational tone. Presented as playful with a distinct voice and plenty of visuals to break up the text, readers naturally move from line to line wondering what comes next.

Developing a writing style comes with practice. The beauty of blogging is that you aren’t typically tied to strict formatting guidelines of traditional writing “rules” that might make your content sound stuffy.

They’re optimized (but not  too optimized!)

Given the fierce competition among marketers and search engines alike, optimizing your content for SEO (and social!) is a must-do.

Optimization is yet another balancing act, though. From keyword stuffing to clickbait and beyond, writers can’t afford to sacrifice readability and quality for the sake of trying to score clicks.

But as proven by tons of bloggers out there, it’s possible to find that balance between writing for humans and search engines. For example, posts like “ How to Build Your Social Media Marketing Strategy ” are able to hit on crucial keywords in a way that’s natural and doesn’t distract the reader at all.

If you keep these three principles in mind each time you sit down to write a post, you’re already way ahead of the curve.

How to write better blog posts: Our foolproof framework

Okay, so how do you take these tips and put them into action when it comes time to write?

Good question!

Staring at the proverbial blank page is one of the worst feelings in the world for blog writers.

That’s why we recommend having some sort of framework in place when it comes time to write a blog post. This rings true whether you’re starting a post from scratch or are revising older content. Below is our list of tactics and tools to help get you going.

Choose a blog post format before you start writing

Instead of relying on a cut-and-paste blog post template that might come off as cookie-cutter to readers, we recommend simply picking a blog post format before you start writing a post.

Doing so will make it much easier to organize your ideas and actually start writing.

Below are three types of blog posts that typically get shared around. Although these certainly aren’t the only types of blog posts, they’re can be adapted to just about any topic with ease.

• How-to’s , which live up to their namesake by explaining how to tackle a certain task or problem (ex: “ How to Get a Customer to Edit Their Negative Review “)
• Listicles , which is simply a blog post formatted as a list (ex: “ The Business of DIY: 10 Things to Make and Sell Online “)
• Question-based posts , which respond to or pose a question with Who, What, When, or Where? (ex: “ Why Netflix Cancelled Your Favorite Show ” or ex: “ When is the Best Time to Send Emails? “)

Let’s briefly break down each of these types of blog posts and why they work so well.

How-to blog posts

The concept of a how-to post is self-explanatory. Such posts provide an opportunity to take a deep dive into a specific topic. How-to posts have very specific search-intent and allow you to target niche audiences looking for expertise.

Given that many Google searches are centered around “how to” queries, it’s no surprise that many businesses use them as the foundation for their blogs. For example, brands like Campaign Monitor put together tons of how-to guides covering specific topics for their audience of email marketers.

Listicle blog posts

Popularized by the likes of Buzzfeed, list-style posts might seem a bit overdone or cliche.

However, it’s hard to ignore their popularity and  why they’re all the rage in the first place.

After all, listicles are easy to digest at a glance and can be skimmed by busy readers. Additionally, subheaders can help people zero in on key points without necessarily having to read an entire article.

Additionally, lists are straightforward for writers to put together and can help break down larger topics into smaller pieces. For writers and readers alike, this sort of simplicity is a win-win.

Question-based blog posts

These types of posts address a specific question readers might have, helping writers hone in their focus on a single topic.

Unlike how-to posts, these types of blogs don’t necessarily teach readers how to do something but rather provide insight to the topic at hand.

These types of posts can be broad in scope but do well to pique the curiosity of the reader. This headline and post from The Takeout is a great example of a question-based blog that’s click-worthy at a glance. Even if you weren’t curious about meatless meats before, chances are you are now.

Make sure your headline packs a punch

There’s an oft-cited claim that 80% of people will decide whether or not to read something based on its headline.

Meanwhile, 60% of people will actually share an article on social media without actually reading it.

In a day and age dominated by clickbait headlines , bloggers are tasked with writing compelling headlines that attract readers without pulling a bait-and-switch.

How do you make it happen, though? Most of the examples we’ve cited so far represent click-worthy, shareable content that you’d see passed around social based on their headlines.

Perhaps what’s most important is framing your article as presenting can’t-miss.

For example, “ The Most Important Social Media Metrics to Track ” doesn’t just cover any social metrics: it covers  the most important ones .

Or consider the “must” in “ 9 Skills Every Social Media Manager Must Have .” By presenting these skills as must-have, readers naturally want to see if their own skills match up the post.

See how that works?

To figure out whether or not your headline packs a punch, tools such as  CoSchedule’s headline analyzer can be a game-changer. In short, the tool assigns a score to your headlines based on readability, “power words” and other elements that drive people to read and share posts.

This tool isn’t the be-all, end-all of headline writing but can definitely help you brainstorm ideas.

Double-check your content and formatting for readability

Conventional wisdom tells us that most people read at a 7th-grade level.

Translation? Businesses should strive to avoid language that’s too lofty, if possible.

Remember: you’re not writing a college essay. Rules such as “five to seven sentences per paragraph” that you learned in English class don’t exactly fly in the blogging world.

Tools such as the Hemingway Editor can help you identify opportunities to make your content more readable. The cut-and-paste app detects words and sentences that might be confusing to readers and highlights them throughout your text.

Many writers also use tools like Grammarly to avoid common grammatical issues and awkward phrases. This is an especially useful tool if you’re new to blog writing or don’t often write long-form content.

We should note that while readability checkers are definitely useful, you shouldn’t expect anything you write to be totally “perfect” based on these tools. The checks they run represent just one set of guidelines, and as you develop a unique writing voice you’ll inevitably vary a bit from them.

Your audience matters too: for example, let’s say you’re writing about a technical subject are addressing a college-educated audience. A higher readability grade is just fine in these cases.

But also consider that it’s possible to cover technical topics without completely going over your readers’ head. Case in point,  Wired ‘s “ AI and the Future of Work ” touches on a topic for the tech-savvy but is written as an accessible 9th-grade level.

You’ve probably noticed by now that so much of figuring out how to write a blog post is a balancing act. The more you write, the easier it is to find those balances over time.

Format your post to be scroll-friendly

Formatting is a huge aspect of readability and shareability for your blog posts.

Think about how the format of your point can naturally draw your reader from one sentence to the next.

That’s why most bloggers restrict their paragraphs to no more than three sentences. This helps create a sense of flow and likewise won’t overwhelm anyone reading a post via mobile.

Posts should also be broken up frequently by subheaders, again making your content easy to scan. Many bloggers try to insert a subheader at least every 300 words.

Beyond subheaders, visuals are also a critical component of format and readability.

Considering that 65% of people consider themselves to be visual learners, don’t neglect the importance of giving your readers something to look at beyond text.

Note that we typically include a variety of examples, images and screenshots throughout our posts here at Sprout. Most bloggers include three to four images per blog post , but writers should feel free to include as many visuals as they see fit.

What sort of visuals are we talking about, though?

Going beyond stock photos or screenshots, consider how you can whip up a graphic or quote with the help of a tool like Canva .

Bear in mind that you can also use social embeds to break up your blog posts, too. For bloggers using WordPress, social links you copy-and-paste will immediately populate without issue.

Agencies, forget quick wins. It's time to play to your existing strengths. #ThinkActAdapt #AgencyLife https://t.co/qsRiFzlcGt — Sprout Social (@SproutSocial) September 10, 2019

Similarly, you can embed YouTube videos in your content as well.

The takeaway here is to find opportunities to keep your readers scrolling with the help of headers and visuals. Doing so not only helps make your pieces more entertaining but also provides a visual representation of whatever you’re blogging about.

Mind what optimization means for SEO

SEO is central to just about any blog strategy.

Of course, sacrificing readability for the sake of SEO is a common mistake among bloggers competing for keywords.

Again, the concept of balance rears its head. For starters, take the time to do proper keyword research via SEO tools and start with keywords you might realistically rank for.

If you’re using WordPress, tools such as  Yoast can help you tick the boxes of search optimization while ensuring that your content is reader-friendly.

Like the other tools highlighted above, you shouldn’t worry about your posts being absolutely “perfect” from an SEO perspective. Few posts will ever get the total green light from Yoast. Simply use such as tools as a guide to double-check that you aren’t missing any obvious opportunities for optimization.

Quick blog writing tips and tactics to keep in mind

By now you probably have a good idea of how to write a blog post.

Your job isn’t quite done yet, though.

Becoming a better blogger is an ongoing process that’s far from over once your posts go live. To wrap things up, here are some quick tips for bloggers to create high-performing, share-worthy content over time.

Analyze your top-performing blog posts

If you want to figure out which of your blog posts are your “best,” look no further than your analytics.

In addition to traffic for individual posts, consider how metrics such as bounce rate and clicks can clue you in the posts that readers interact with the most.

The same rules apply to metrics such as social shares and clicks. Through social analytics , you can discover common threads between the types of content that your readers share.

Don’t forget to promote your content on social media!

Given the hours involved in putting together a quality post, content distribution should be a top priority for each post you publish.

And consider how social media is central to promoting your blog to current and new readers alike. Through Sprout’s social media scheduling and publishing suite, you can schedule and reschedule your posts across social media to maximize your readership. Additionally, tools such as Viralpost ensure that your blog-centric posts go live when readers are most likely to see them.

Be willing to practice and learn from other bloggers

This might be cliche, but becoming a better blogger doesn’t happen overnight.

Through consistent reading and writing, you can develop better writing habits and style all your own. When you spot a blog post that you find engaging, take the time to dig into  why it clicked with you.

Was it the writer’s voice? Was it the level of depth that the post went into? Paying attention to these points and emulating them in your own writing can put you on the path to more compelling content yourself.

How to find and pay blog writers

It’s totally understandable that for many brands and marketing teams, doing all the writing in house is a daunting task. In that case, you’re most likely looking for outside assistance in the form of freelance bloggers.

Onboarding and managing freelancers brings its own set of tasks, but can be well worth it to expand your publishing scale.

One of the most common questions when starting the search is how much you should be paying for a blog post. This can vary greatly based on expertise, the uniqueness of your content or brand niche, and the need to research or source images for the posts you’re requesting.

You might find a writer in the $25 to $150 range for one article on a simpler topic or shorter word count. Posts on more complex topics requiring detailed research, interviews or stats may start at $150 and go much higher depending on factors like the word count or experience level of the writer.

Ready to start writing better blog posts?

Writing a high-quality blog post isn’t a simple as it seems.

At the end of the day, your end goal should be to produce better content than what’s already out there.

Whether it’s through a distinct sense of style or in-depth information, you can figure out how to write a blog post that provides value to your readers.

With the help of these tips and plenty of practice, you can do exactly that sooner rather than later. Learn more about the fundamentals of a winning content marketing strategy to improve your blog.

[Toolkit] Communications Toolkit to Safeguard Your Brand

Find Your Next Social Media Management Tool With This Scorecard

How to ladder up your brand’s social media maturity

3 Social media executives share what it takes to build a long-term career in social

• Social Media Engagement

Link in bio: The complete guide to maximizing engagement

• Customer Experience

Audience engagement: What it is and tips to improve it

5 ways social media listening increases customer advocacy

• Social Media Analytics

Social media personalization: The opportunity and risks to consider

• Now on slide

Build and grow stronger relationships on social

Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection.

How to Write a Blog Post?

During the current era of informational technologies, we have hundreds of ways of delivering information, and a blog post has become one of the methods. You might have stumbled upon an influencer’s page when looking for a particular piece of knowledge. Is such an activity inspiring for you? In that case, discover how to write a great blog post! At first sight, it seems that blog post writing is an easy task. However, you are yet to discover how long a blog post should be, its contents, blog title, and other essential tips.

What is a Blog Post?

Even though everyone hears the term “blog post” all the time, few people have an extensive understanding of the notion. In a nutshell, a blog post exists to represent a segment of knowledge on a website. It rarely exceeds several thousand words, but it compensates for quantity by quality. The main reason for writing blog posts is to deliver advice easily and entertainingly. Hence, blog post examples always contain charts, illustrations, and infographics. Memorize how to write a blog post outline and content engagingly with our admission essay writer !

Step-by-Step Guide on How to Write a Blog Post

Is your dream to become a professional blogger and make money on blogging ? Be ready to fit the next requirements:

• You are an expert in your subject
• You are willing to give your knowledge to loyal readers
• You are familiar with the blog post format

It is essential to present the facts in a certain way. Unless the subject is unique, chances are that thousands of similar articles already exist online. Without catching info, a new blog can’t truly shine and hook followers. Your goal is to make an award-winning blog.

Blog Post Outline

Sometimes, new bloggers make a mistake and focus on writing too much instead of improving the framework of the blogs. On the contrary, their more experienced counterparts present blog post examples that demonstrate both their writing talents and logical skills. While the entire process of planning a post sometimes looks like a fully creative activity, logic should also be present in blog post format.

How do you Write a Good Post Structure for a Blog?

The modern online community of influencers is enormous, it generates more than six million posts daily! Hence, neglecting helpful tips may lead to your blog post appearing too low on search engine result pages. Any target audience appreciates a simple and smart blog post format, apart from the helpful knowledge. There must be a smooth transition between segments of the written work for smoother perception. Site visitors would rather follow a blog with well-structured articles.

Opt for a Topic

For a start, pick a subject of your blog post. There is an ocean of discussion ideas, but this broad choice makes the decision more complicated. Whether you want lifestyle blog post ideas or cooking blog topics, answer the following questions:

• Are these facts interesting to the target audience?
• How many posts like this exist?
• Is the subject trending at this moment?

Next, attempt to write a catchy headline. In other words, fit the general meaning of the text in a small and simple sentence. Remember that a great headline makes your readers interested immediately. Writing headlines is an art, so master it in practice. 

Make an Outline

To be a professional influencer, you have to discover how to write a blog post outline. Text volumes differ by the blog theme and the depth of subject analysis. Overly massive articles tend to scare away blog readers, and that is why a coherent framework is a must. Moreover, planning allows the creators to narrate better too. Indeed, the balance and connection of structural segments reflect the expertise of a writer.

Check Grammar and Spelling

Whenever a person searches for a recipe or wants to buy essay online, they expect to receive first-class material. Provided that you rush to publish a blog post, you are going to omit errors in the writing. Unfortunately, beginners sacrifice grammar to create more content. Why is such behavior detrimental to a webpage? Here are two main reasons:

• Typos negatively affect work with search engines
• Readers try to avoid blogs with grammatical and spelling mistakes

For these reasons, take your time to reread the material before placing it online. Many blogs fail to succeed only because of such mistakes.

Find Creatives

Once you solve the technical issues, try to make the information appealing. Luckily, you have numerous options for upgrading the blog aesthetics. For instance, the creators who run personal blogs often include photos they shoot themselves. In case you enjoy taking selfies or pictures of your surroundings, go for it!

Additionally, influencers search for stock photos. Everyone can find something within the enormous online collections. Self-made charts and graphs can be another big advantage for your written pieces. They demonstrate crucial information better than just a big chunk of text.

Assuming that none of these options fit you, think of hiring an illustrator. A professional artist understands all of your recommendations regarding visuals. Eventually, you receive a unique masterpiece that can please your followers.

Publish and Share

Finally, you reach the closing stage of blog post creation. Popularizing your work is as crucial as all the earlier stages and processes. Though it feels impossible to write one formula of success that would fit all writers, there still are some working methods for gaining popularity. 

Social media marketing happens to be the first thing that comes to mind. So why do bloggers prefer it?  Social media apps like Facebook, TikTok, or Twitter can transform someone into a star overnight! Adjust the blog post format to the preferred platform to attract followers. Just remember to post according to schedule!

Besides social media marketing, you may inform the existing readers through email. This way, they are unlikely to miss new publications. Besides, this approach makes followers feel special, which increases their loyalty.

Some bloggers overlook the method of pop-up advertisements, although it proves to be rather efficient. If social media algorithms may occasionally fail, paid ads get to the target audience on different sites.

How to Write a Successful Blog Post: Tips

Wish to learn how to write a good blog post? Under those circumstances, remember several principles that all the popular bloggers use:

Clear formatting

Instead of giving your followers a big unreadable piece of text, split it into smaller parts. Dedicate each paragraph to one idea, then place them in a logical order, together with the introduction and summary.

Illustrations

An excellent picture is undeniably eye-candy for viewers. Images refresh your articles and explain the info you publish on the website. Still, avoid oversaturating your written pieces with imagery.

Attempt to fit one thought into just one paragraph. Making paragraphs brief and simple is more professional than watering them down to reach a particular number of words.

Catchy headline

A headline becomes the first thing that a potential follower sees. Hence, a unique and intriguing title is able to hook more curious people. If this trick works, the person might read an article to the end.

How Long Does it Take to Write a Blog Post?

Provided that you are new to the blogging community, you could be unaware of the time resources that such an occupation requires. Initially, the blog subject is what determines your writing speed. Easier topics take up fewer hours than complicated writing pieces.

At the same time, a blogger’s experience is the second crucial factor in running a blog. Ordinarily, a beginner needs way more hours than a professional. Usually, a newbie writes a thousand words in three or four hours. A skilled person can finish an identical task in under two hours.

How to Write a Blog Post for SEO?

A major characteristic of most successful blogs is the ability to appear on the top of search engine results pages. How do creators achieve such success? The secret is simple. They know a thing or two about search engine optimization. Generally, the best blog post examples efficiently communicate both with humans and search engines. Employ keyword research tools and have an advantage.

Begin with thorough keyword research to organically incorporate popular words in your blog post title. Furthermore, you may attempt to boost website traffic by writing concise paragraphs and several links. Learn how to write a blog post template with an illustration below.

In case the thought of becoming a blogger excites you, care to analyze a blog post template first. Whether you are running a fashion and lifestyle blog, a tech blog, or a personal development website, preparation is key. You can see various blog post examples for students all over the Internet, so feel free to learn from them. Thanks to the layout examples, you can avoid beginner mistakes. Get acquainted with the following example.

Blog Post Template

Awesome blogs to follow 2022.

Today, over half of all Internet users read guides, articles, or other blog posts. No wonder, since a blog page may contain any kind of information, from the greatest travel hacks to instructions on how to write an exemplification essay . An influencer might grab your attention to their website through a unique writing style, deep thoughts, or consistent posting.

Some fantastic web pages inspire followers to start blogs themselves. Yet, you can be unaware of the best topics and schedule for posting. Getting acquainted with the biggest blog creators should assist you in your journey.

Fashion Blogs

If you are keen on stylish clothes, consider employing this knowledge to transform into a fashion influencer. Imagine gaining a fortune through your passion and assisting those needing beauty advice! A beginner might either resell the existing brands or popularize their name.

A great illustration of a style blog is Sincerely Jules. This woman gives advice to those who struggle in picking clothes for different occasions. Due to her high-resolution pictures and minimalistic design, her new blog is convenient for followers.

Mummy Blogs

Everybody knows that being a mom becomes a full-time job. Some women take this job to a whole new level through running mom web pages. Such pages are one of many lifestyle blog post themes that allow mothers to express emotions or give practical recommendations to struggling parents.

Let’s analyze the Cuddle Fairy website, which is quite famous among other parenting websites. Becky, its founder, decided to tell about the lessons she learned during her family life. “I am proud of many things in life, but nothing beats being a mother”, the influencer says in one of her articles. Apart from giving useful recommendations, Becky monetizes the page by selling hand-made jewelry.

Education Blogs

At present, many people stand by the “live and learn” principle. In other words, they are eager to continue personal development for as long as they live. Luckily for them, education blogs can fill the gaps in their knowledge, regardless of their specialization. Want to study astronomy or write a photo essay ? Search for the corresponding page online.

There are numerous blogs dedicated to education, and Edutopia is one of the most well-known sources. Markedly, this educational blog contains essential material for all students from kindergarten to high school and college. Moreover, kids get a chance to communicate with real scientists!

Business Blogs

While some people only qualify, others are already willing to put their skills into practice. For this purpose, users often look for business blogs. Of course, there are endless fields for experimenting, but some topics are at the peak of their popularity today.

Cryptocurrency is one of the trending subjects of discussion since it gives everybody a chance to gain a fortune in a short time. Crypto enthusiasts prefer many sources of information, including the CryptoNews blog. Whenever you get on the blog’s homepage, you will see the freshest rumors from the crypto world in the form of texts, videos, and podcasts.

Gaming Blogs

Gaming has occupied the minds of millions of people worldwide. Somebody could say that computer games are just a hobby, but for others, they become a life-long passion. Anyone who spends lots of time doing quests behind the screen understands the complexity of such a process. Consequently, gamers aim to develop their skills through the info available online.

One of many blogs for such enthusiasts is The Game Fanatics. Their target audience enjoys the detailed analysis of famous games and gadgets. Moreover, the founders made an effort to film video reviews.

Lifestyle/ Fitness Blogs

Are you looking for an influencer who would cover various daily topics in their posts? In that case, your perfect solution is a lifestyle blog. You may find people’s thoughts on everything from organic shopping to relationship advice. You can even find web pages that solely focus on exercising; they are called fitness blogs.

A quite famous example of a lifestyle blog is Goop. Its creator is Hollywood star Gwyneth Paltrow, who wants to share her view on life with a broad audience. The actress keeps zero secrets!

Travel Blogs

Just a hundred years ago, traveling was hardly accessible for anyone except wealthy individuals. In modern times the situation changed for the better, and more people pick traveling as their hobby. Despite the increasing affordability of international journeys, there still are questions that arise. Where to find local cuisine? Are there any underrated landmarks? Dedicated influencers answer all those questions.

Passport to Eden shines like a true gem among many similar websites. Once you enter Anshula’s own blog, you find yourself in an aesthetically pleasing space. The girl gladly shares tips for travelers, plus she gives awesome book recommendations. Picturesque images also make Passport to Eden one of the best photography blog examples.

Cooking is, by all means, the universal subject for discussion. People eat everything, everywhere, and all the time. In the past, parents and grandparents passed down the sacred cooking knowledge to the next generations. Then, written recipes slowly moved to food blogs, where everyone learned tips and tricks. Do bright food photos inspire you to try out new things? Maybe you could be an online chef yourself!

One of the best food blogs out there is Budget Bytes. The name itself tells new followers that this blog is money-saving. According to Beth Moncel, the creator, everyone can cook Instagram-like meals even with a small budget. The core principle is moderation in grocery shopping and eating.

Overall, any blog post template has the same anatomy. By following a set of certain principles, even a beginner can evolve into a well-known blogger. Luckily, endless blog post examples for students or enthusiasts of any kind exist to help anyone create their own blog.

Frequently asked questions

She was flawless! first time using a website like this, I've ordered article review and i totally adored it! grammar punctuation, content - everything was on point

This writer is my go to, because whenever I need someone who I can trust my task to - I hire Joy. She wrote almost every paper for me for the last 2 years

Term paper done up to a highest standard, no revisions, perfect communication. 10s across the board!!!!!!!

I send him instructions and that's it. my paper was done 10 hours later, no stupid questions, he nailed it.

Sometimes I wonder if Michael is secretly a professor because he literally knows everything. HE DID SO WELL THAT MY PROF SHOWED MY PAPER AS AN EXAMPLE. unbelievable, many thanks

You Might Also Like

New Posts to Your Inbox!

Stay in touch

How to Write a Compelling Blog Style Essay with Engaging Content

Understanding the Basics of a Blog Style Essay

When it comes to writing, a blog style essay is a unique form of expression that combines the structure of an essay with the conversational tone of a blog post. This type of writing allows for creativity and personal voice while still maintaining informative content.

What is a Blog Style Essay?

A blog style essay is a piece of writing that blends the characteristics of a traditional essay with the engaging nature of a blog post. It typically follows a structured format with an introduction, body paragraphs, and a conclusion, similar to an academic essay. However, what sets it apart is the informal and conversational tone that resonates with readers on a personal level.

Why blog style essays are popular

Blog style essays have gained popularity due to their ability to connect with readers in a more relatable manner. Unlike formal essays, blog style essays allow writers to infuse their personality and experiences into their writing, making it more engaging for the audience. Additionally, they provide an avenue for individuals to share their thoughts and insights on various topics in an accessible format.

The Importance of Choosing a Captivating Topic

Selecting an intriguing topic is crucial when crafting a blog style essay as it directly impacts reader engagement and interest. A captivating topic not only piques the curiosity of the audience but also provides ample opportunities for writers to express their unique perspectives.

How to brainstorm blog style essay topics

Survey Results : According to recent surveys, 77% of marketers agree that blogging gets results. This indicates that choosing compelling topics can significantly impact the success of your blog style essays.

When brainstorming topics, consider areas you are passionate about or have expertise in. Reflect on your experiences and interests as they often serve as excellent sources for captivating ideas.

Engage in conversations with friends or family members about potential topics. Their input can offer fresh perspectives and inspire new ideas.

Examples of engaging topics for your first blog post

Personal Experiences : Sharing personal anecdotes about overcoming challenges or achieving milestones can be inspiring for readers.

Trending Issues : Discussing current events or trending topics within your community or globally can attract attention from diverse audiences.

How-to Guides : Providing step-by-step instructions on accomplishing tasks or mastering skills offers practical value to readers.

By selecting captivating topics that resonate with your audience, you can create compelling blog style essays that leave a lasting impression.

How to Find Your Unique Voice

Finding and refining your blog style essay voice is essential for creating compelling and engaging content. Your voice sets the tone for your writing and allows you to connect with your audience on a personal level.

Why Your Voice Matters in a Blog Post

The role of personal voice in blog style essays cannot be overstated. It adds authenticity and relatability to your writing, making it more appealing to readers. When you infuse your unique perspective and experiences into your blog posts, it creates a genuine connection with your audience. Additionally, your voice sets you apart from other writers, allowing you to stand out in the crowded blogosphere .

Mack Collier: Developing a solid blogging voice requires practice .

A writing voice on your blog will strengthen your brand and give you focus. Your voice might be sincere, passionate, and vulnerable.

Tips to Discover and Develop Your Blogging Voice

Writing exercises to find your voice.

Engage in writing exercises that encourage self-expression and creativity. Write about topics that resonate with you personally , allowing your natural voice to shine through. Experiment with different styles of writing, such as narrative storytelling or reflective pieces, to discover what feels most authentic to you.

Learning from your favorite blog style essays

Take inspiration from successful bloggers who have found and refined their unique voices. Analyze their writing styles and identify elements that resonate with you. By studying diverse voices within the blogging community, you can gain valuable insights into how different approaches can effectively engage readers.

Sharing your experiences, mistakes, and learnings makes your content more authentic and relatable . It shows you’ve been in your readers’ shoes.

By actively exploring various writing exercises and drawing inspiration from established bloggers, you can cultivate a distinctive blogging voice that resonates with both yourself and your audience.

Crafting Your Blog Post

Now that you have a captivating topic and a refined voice, it's time to craft your blog post. Writing a compelling blog style essay involves creating an engaging structure, keeping your readers captivated, and polishing your content for clarity and impact.

How to Start Writing Your Blog Style Essay

Creating an outline for your blog post.

Before diving into the actual writing process, it's beneficial to create an outline for your blog post. An outline serves as a roadmap, guiding you through the key points you want to cover in your essay. It helps maintain a logical flow of ideas and ensures that all essential aspects are included.

When crafting your outline, consider the main sections of your blog style essay: introduction, body paragraphs, and conclusion. Within each section, jot down the key points or arguments you intend to present. This will provide a clear structure for your writing process and prevent you from veering off-topic.

Writing an engaging introduction

The introduction is the gateway to your blog style essay. It sets the tone for the entire piece and entices readers to continue exploring your content. To write an engaging introduction:

Pose a Thought-Provoking Question : Encourage curiosity by starting with a question that relates to your topic.

Share an Intriguing Fact : Capture attention by presenting a surprising or little-known fact about your subject matter.

Tell a Compelling Story : Draw readers in with a brief anecdote or personal experience related to the theme of your essay.

By incorporating these strategies into your introduction, you can hook readers from the outset and compel them to delve deeper into your blog style essay.

Keeping Your Readers Engaged

How to write captivating headings and subheadings.

Engaging headings and subheadings play a crucial role in maintaining reader interest throughout your blog style essay. They act as signposts, guiding readers through different sections of your content while also piquing their curiosity.

When crafting headings and subheadings:

Be Descriptive : Use clear and descriptive language that accurately reflects the content within each section.

Incorporate Keywords : Integrate relevant keywords naturally into headings to enhance search engine visibility without compromising readability.

Maintain Consistency : Ensure consistency in formatting and styling across all headings and subheadings for visual coherence.

By following these guidelines, you can create headings and subheadings that not only keep readers engaged but also optimize the overall readability of your blog style essay.

Using stories and examples to illustrate points

Incorporating stories and examples is an effective way to elucidate key points within your blog style essay. Personal anecdotes or real-life scenarios can make abstract concepts more relatable for readers while adding depth to your content.

Consider integrating stories or examples by:

Relating Personal Experiences : Share relevant personal experiences that align with the theme of each section.

Citing Case Studies : Reference specific case studies or real-world examples that support or exemplify the ideas presented in your essay.

Utilizing Visual Aids : Incorporate images or infographics where applicable to visually reinforce key points.

By weaving compelling narratives and concrete examples throughout your blog style essay, you can enrich the reading experience for your audience while reinforcing the significance of each discussed concept.

Polishing Your Blog Post

Simple editing tips for clarity and flow.

After completing the initial draft of your blog style essay, it's essential to refine it through thorough editing. Simple editing tips include:

Reviewing Sentence Structure : Ensure varied sentence structures are used throughout the essay for enhanced readability.

Checking Grammar & Punctuation : Pay close attention to grammar rules and punctuation marks to maintain coherence.

Eliminating Redundancies : Remove repetitive phrases or redundant information that may dilute the impact of your message.

By diligently applying these editing tips, you can elevate the clarity and flow of your blog style essay, ensuring that it resonates effectively with readers.

Asking for feedback before publishing

Before finalizing and publishing your blog post, seek feedback from trusted peers or mentors. Constructive criticism can offer valuable insights into areas needing improvement while affirming elements that resonate well with readers. Additionally, external perspectives can help identify blind spots or ambiguities within the content that may have been overlooked during self-editing.

By actively seeking feedback from others before publishing, you demonstrate openness to refinement while enhancing the overall quality of your blog style essay.

Free Blog Post Templates to Get You Started

As a budding blogger, leveraging Free Blog Post Templates can significantly streamline your writing process and enhance the overall quality of your content. These templates serve as valuable frameworks that provide structure and guidance, allowing you to focus on crafting engaging and informative blog style essays.

Why Use Blog Post Templates?

The benefits of using free blog post templates.

Utilizing Free Blog Post Templates offers several advantages for novice writers. These templates are designed by experienced professionals, ensuring that they adhere to best practices in formatting, organization, and content flow. By leveraging these pre-designed structures, you can save time while maintaining a cohesive and polished presentation of your ideas.

How templates can save you time

Time efficiency is a crucial aspect of blogging, especially for individuals juggling multiple responsibilities. Free Blog Post Templates expedite the initial drafting phase by providing a clear roadmap for your content. This allows you to focus on the creative aspects of writing, such as refining your voice and incorporating engaging narratives, without getting bogged down by structural considerations.

Where to Find Free Blog Post Templates

Online resources for free blog post templates.

Numerous online platforms offer a diverse array of Free Blog Post Templates , catering to various writing styles and topics. Websites like Canva , HubSpot, and WordPress provide access to an extensive library of customizable templates tailored specifically for bloggers. These resources empower you to select templates that align with your preferred aesthetic and content requirements.

How to customize templates for your blog style essay

Upon selecting a suitable template, customization options allow you to tailor the design elements to reflect your unique branding and personality. From adjusting color schemes and typography to incorporating personalized graphics or logos, these customization features enable you to infuse the template with your distinct flair while maintaining professional presentation standards.

How to Use Blog Post Templates Effectively

Tips for adapting templates to your voice.

While utilizing Free Blog Post Templates , it's essential to adapt them in a manner that reflects your individual voice and storytelling style. Customize the template's language and tone to resonate authentically with your audience while aligning with the established persona of your blog. This ensures that despite using a template as a foundation, your content remains genuine and relatable.

Examples of successful blog posts using templates

Studying successful blog posts that have utilized templates can provide valuable insights into effective adaptation strategies. Analyze how renowned bloggers have integrated Free Blog Post Templates into their writing processes while preserving their distinctive voices. By observing these examples, you can glean inspiration on effectively infusing personal narratives within structured frameworks.

Recap of Key Points

Writing a compelling blog style essay involves blending the structure of an academic essay with the engaging tone of a blog post. It allows for personal expression while delivering informative content to the audience. The key points to remember when crafting a blog style essay are:

1. Choosing Captivating Topics:

Select topics that resonate with your audience, drawing from personal experiences, current events, or practical guides.

2. Discovering Your Unique Voice:

Developing a distinct voice that reflects your personality and experiences is essential for creating relatable and engaging content.

3. Crafting Engaging Content:

Starting with a well-structured outline, writing an enticing introduction, using captivating headings and subheadings, incorporating stories and examples, and polishing the content through thorough editing are crucial steps in crafting compelling blog style essays.

4. Leveraging Free Blog Post Templates:

Utilizing free templates can streamline the writing process, save time, and provide professional frameworks for structuring your content effectively.

Encouragement to Start Writing

For young and beginner bloggers, embarking on this writing journey can be both exciting and rewarding. Remember that every successful blogger started from humble beginnings but achieved remarkable growth through dedication and perseverance.

Testimonials :

Expert Blogger : Attracted a lot of subscribers, but it also helped us build trust and establish ourselves as experts in the blogging industry. We also focused on providing valuable and actionable content on our blog and social media platforms, which helped us attract and retain customers who were looking for guidance and support in starting their own successful blogs.

** Elite Blog Academy® Member**: “I was making $18/month from my small blog in September 2014 when I joined Elite Blog Academy®. By following the framework, I drastically increased every month and am now making more than $30,000 a month from my blog, and I understand how to sustain that income.”

As you embark on your blogging journey, remember that persistence pays off. Stay true to your unique voice, seek inspiration from successful bloggers, engage with your audience authentically, and continue refining your craft. Your dedication will pave the way for growth and success in the dynamic world of blogging!

About the Author : Quthor, powered by Quick Creator , is an AI writer that excels in creating high-quality articles from just a keyword or an idea. Leveraging Quick Creator 's cutting-edge writing engine, Quthor efficiently gathers up-to-date facts and data to produce engaging and informative content. The article you're reading? Crafted by Quthor, demonstrating its capability to produce compelling content. Experience the power of AI writing. Try Quick Creator for free at quickcreator.io and start creating with Quthor today!

Starting a Captivating Blog: Beginner's Essential Steps

Launching an Awesome Blog: Step-by-Step Instructions

Successfully Launching an Affiliate Marketing Blog

Starting a Building Blog: Helpful Tips and Techniques

Creating a Concierge Blog: Step-by-Step Instructions

Loved This Read?

Blitz Your Engaging Blog Post Now with Quick Creator! Craft posts grounded in real facts, seamlessly integrate visuals and links, and effortlessly solve all your SEO woes.

© Copyright 2024 writing - All Rights Reserved.

Get science-backed answers as you write with Paperpal's Research feature

4 Ways Paperpal Encourages Responsible Writing with AI

With the growing popularity of AI tools among researchers and students alike, concerns about responsible writing with AI and the authenticity of journal and essay submissions have been on the rise. Academics constantly face the challenge of producing quality content while amping up their productivity and number of publications.  

The ethical use of AI starts with the right mindset, and Paperpal helps you align on this with the unique guardrails we’ve incorporated into its feature design.  

In 2023, we introduced a range of generative AI features on Paperpal. These were designed to assist you at various stages of the writing process while ensuring that you – the author – remains in full control of your writing. 

We were particularly cognizant of the attitudes around the use of generative AI for research and the risks of AI hallucination and plagiarism. While we were keen on incorporating generative AI in the writing process, it was important to ensure that it boosts productivity while not completely taking over your writing process. Here’s how we ensure Paperpal encourages responsible writing with AI: 

• Generative AI Tailored for Academic Writing

General-purpose generative AI tools like ChatGPT provide generic outputs that may lack academic context. This undermines their usefulness in academic writing, where context and accuracy are paramount to communicating research effectively. Paperpal fills this very gap as it has been trained on academic content to cater to the specific needs of scholarly writing. This ensures that Paperpal ‘gets’ your research and offers suggestions that are relevant to your niche, while also helping you up your productivity game and do away with the need of endless iterations with generic AI tools.  

• Emphasis Remains on Human Authorship    

To encourage responsible writing with AI, our generative AI features were designed to assist human authorship by steering clear of producing full text. Paperpal will support your academic writing at every stage – researching, outlining, editing, and polishing. The AI academic tool will also provide outlines and advisory snippets, using which you can continue writing and take the manuscript to completion. However, research writing has to be led by you, the researcher – that’s a key guiding principle for us at Paperpal.  

• Focus on ‘Human-in-the-Loop’ to Ensure Ethical Use of AI    

Paperpal provides language or paraphrasing suggestions to speed up your polishing process. However, the text is intentionally processed only a few paragraphs at a time, requiring you to review the tool’s suggestions section-by-section, add required citations, and ensure authentic, responsible writing with AI. Paperpal also nudges you to review all AI-generated content and recommends you never use this verbatim in your work.  

• Regular Coaching on Responsible Writing with AI  

At Paperpal, we routinely post educative pieces about the ethical use of AI, and also host webinars on these key aspects. Paperpal’s product messaging also advocates strongly for responsible writing with AI, which reflects our core ethos for its inception and development. 

Final Tips on Responsible Writing with AI  

To summarize, Paperpal is focused on nurturing and guiding authors towards responsible writing with AI and ensuring that you are following the guidelines recommended for the ethical use of AI. Here are our final recommendations when using generative AI tools for your writing: 

• Ensure you know your chosen journal or institute’s guidelines on generative AI tools and follow these when using AI tools to enhance your research journey. 
• Avoid using AI-generated text as is, make sure you review for inaccuracies or changes in meaning and incorporate only the required elements. 
• Remember to always check and add citations and references where necessary to avoid any risk of potential plagiarism.  

Bid adieu to worries about the ethical use of AI and explore the efficiency that AI can bring to your academic writing process. By ensuring responsible writing with AI, you can transform your work and write better, faster, and ethically. Try Try Paperpal today today and experience the difference for yourself! 

Paperpal is a comprehensive AI writing toolkit that helps students and researchers achieve 2x the writing in half the time. It leverages 21+ years of STM experience and insights from millions of research articles to provide in-depth academic writing, language editing, and submission readiness support to help you write better, faster.  

Get accurate academic translations, rewriting support, grammar checks, vocabulary suggestions, and generative AI assistance that delivers human precision at machine speed. Try for free or upgrade to Paperpal Prime starting at US$19 a month to access premium features, including consistency, plagiarism, and 30+ submission readiness checks to help you succeed.  

Experience the future of academic writing – Sign up to Paperpal and start writing for free!  

Related Reads:

• The Do’s & Don’ts of Using Generative AI Tools Ethically in Academia
• Addressing Your Queries on AI Ethics, Plagiarism, and AI Detection
• Plagiarism Checkers vs. AI Content Detection: Navigating the Academic Landscape
• How to Avoid Plagiarism When Using Generative AI Tools

What are Scholarly Sources and Where Can You Find Them? 

You may also like, what are scholarly sources and where can you..., how to write a hypothesis types and examples , what is academic writing: tips for students, paperpal’s new ai research finder empowers authors to..., what is hedging in academic writing  , how to use ai to enhance your college..., how to use paperpal to generate emails &..., ai in education: it’s time to change the..., is it ethical to use ai-generated abstracts without..., do plagiarism checkers detect ai content.

Literary Analysis Essay Writing

Literary Analysis Essay Outline

Literary Analysis Essay Outline - A Step By Step Guide

People also read

How to Write a Literary Analysis Essay - A Step-by-Step Guide

Interesting Literary Analysis Essay Topics & Ideas

Have you ever felt stuck, looking at a blank page, wondering what a literary analysis essay is? You are not sure how to analyze a complicated book or story? 

Writing a literary analysis essay can be tough, even for people who really love books. The hard part is not only understanding the deeper meaning of the story but also organizing your thoughts and arguments in a clear way.

But don't worry!

In this easy-to-follow guide, we will talk about a key tool: The Literary Analysis Essay Outline. 

We'll provide you with the knowledge and tricks you need to structure your analysis the right way. In the end, you'll have the essential skills to understand and structure your literature analysis better.   So, let’s dive in!

Tough Essay Due? Hire Tough Writers!

• 1. How to Write a Literary Analysis Essay Outline?
• 2. Literary Analysis Essay Format 
• 3. Literary Analysis Essay Outline Example
• 4. Literary Analysis Essay Topics 

How to Write a Literary Analysis Essay Outline?

An outline is a structure that you decide to give to your writing to make the audience understand your viewpoint clearly. When a writer gathers information on a topic, it needs to be organized to make sense.

When writing a literary analysis essay, its outline is as important as any part of it. For the text’s clarity and readability, an outline is drafted in the essay’s planning phase.

According to the basic essay outline, the following are the elements included in drafting an outline for the essay:

• Introduction
• Thesis statement
• Body paragraphs

A detailed description of the literary analysis outline is provided in the following section.

Literary Analysis Essay Introduction

An introduction section is the first part of the essay. The introductory paragraph or paragraphs provide an insight into the topic and prepares the readers about the literary work.

A literary analysis essay introduction is based on three major elements:

Hook Statement: A hook statement is the opening sentence of the introduction. This statement is used to grab people’s attention. A catchy hook will make the introductory paragraph interesting for the readers, encouraging them to read the entire essay.

For example, in a literary analysis essay, “ Island Of Fear,” the writer used the following hook statement:

“As humans, we all fear something, and we deal with those fears in ways that match our personalities.”

Background Information: Providing background information about the chosen literature work in the introduction is essential. Present information related to the author, title, and theme discussed in the original text.

Moreover, include other elements to discuss, such as characters, setting, and the plot. For example:

“ In Lord of the Flies, William Golding shows the fears of Jack, Ralph, and Piggy and chooses specific ways for each to deal with his fears.”

Thesis Statement: A thesis statement is the writer’s main claim over the chosen piece of literature. 

A thesis statement allows your reader to expect the purpose of your writing. The main objective of writing a thesis statement is to provide your subject and opinion on the essay.

For example, the thesis statement in the “Island of Fear” is:

“...Therefore, each of the three boys reacts to fear in his own unique way.”

Paper Due? Why Suffer? That's our Job!

Literary Analysis Essay Body Paragraphs

In body paragraphs, you dig deep into the text, show your insights, and build your argument.

 In this section, we'll break down how to structure and write these paragraphs effectively:

Topic sentence: A topic sentence is an opening sentence of the paragraph. The points that will support the main thesis statement are individually presented in each section.

For example:

“The first boy, Jack, believes that a beast truly does exist…”

Evidence: To support the claim made in the topic sentence, evidence is provided. The evidence is taken from the selected piece of work to make the reasoning strong and logical.

“...He is afraid and admits it; however, he deals with his fear of aggressive violence. He chooses to hunt for the beast, arms himself with a spear, and practice killing it: “We’re strong—we hunt! If there’s a beast, we’ll hunt it down! We’ll close in and beat and beat and beat—!”(91).”

Analysis: A literary essay is a kind of essay that requires a writer to provide his analysis as well.

The purpose of providing the writer’s analysis is to tell the readers about the meaning of the evidence.

“...He also uses the fear of the beast to control and manipulate the other children. Because they fear the beast, they are more likely to listen to Jack and follow his orders...”

Transition words: Transition or connecting words are used to link ideas and points together to maintain a logical flow.  Transition words  that are often used in a literary analysis essay are:

• Furthermore
• Later in the story
• In contrast, etc.

“...Furthermore, Jack fears Ralph’s power over the group and Piggy’s rational thought. This is because he knows that both directly conflict with his thirst for absolute power...”

Concluding sentence: The last sentence of the body that gives a final statement on the topic sentence is the concluding sentence. It sums up the entire discussion held in that specific paragraph.

Here is a literary analysis paragraph example for you: 

Literary Essay Example Pdf

Literary Analysis Essay Conclusion

The last section of the essay is the conclusion part where the writer ties all loose ends of the essay together. To write appropriate and correct concluding paragraphs, add the following information:

• State how your topic is related to the theme of the chosen work
• State how successfully the author delivered the message
• According to your perspective, provide a statement on the topic
• If required, present predictions
• Connect your conclusion to your introduction by restating the thesis statement.
• In the end, provide an opinion about the significance of the work.

For example,

“ In conclusion, William Golding’s novel Lord of the Flies exposes the reader to three characters with different personalities and fears: Jack, Ralph, and Piggy. Each of the boys tries to conquer his fear in a different way. Fear is a natural emotion encountered by everyone, but each person deals with it in a way that best fits his/her individual personality.”

Literary Analysis Essay Outline (PDF)

Literary Analysis Essay Format 

A literary analysis essay delves into the examination and interpretation of a literary work, exploring themes, characters, and literary devices. 

Below is a guide outlining the format for a structured and effective literary analysis essay.

Formatting Guidelines 

• Use a legible font (e.g., Times New Roman or Arial) and set the font size to 12 points.
• Double-space your essay, including the title, headings, and quotations.
• Set one-inch margins on all sides of the page.
• Indent paragraphs by 1/2 inch or use the tab key.
• Page numbers, if required, should be in the header or footer and follow the specified formatting style.

Literary Analysis Essay Outline Example

To fully understand a concept in a writing world, literary analysis outline examples are important. This is to learn how a perfectly structured writing piece is drafted and how ideas are shaped to convey a message. 

The following are the best literary analysis essay examples to help you draft a perfect essay. 

Literary Analysis Essay Rubric (PDF)

High School Literary Analysis Essay Outline

Literary Analysis Essay Outline College (PDF)

Literary Analysis Essay Example Romeo & Juliet (PDF)

AP Literary Analysis Essay Outline

Literary Analysis Essay Outline Middle School

Literary Analysis Essay Topics 

Are you seeking inspiration for your next literary analysis essay? Here is a list of literary analysis essay topics for you:

• The Theme of Alienation in "The Catcher in the Rye"
• The Motif of Darkness in Shakespeare's Tragedies
• The Psychological Complexity of Hamlet's Character
• Analyzing the Narrator's Unreliable Perspective in "The Tell-Tale Heart"
• The Role of Nature in William Wordsworth's Romantic Poetry
• The Representation of Social Class in "To Kill a Mockingbird"
• The Use of Irony in Mark Twain's "The Adventures of Huckleberry Finn"
• The Impact of Holden's Red Hunting Hat in the Novel
• The Power of Setting in Gabriel García Márquez's "One Hundred Years of Solitude"
• The Symbolism of the Conch Shell in William Golding's "Lord of the Flies"

Need more topics? Read our literary analysis essay topics blog!

All in all, writing a literary analysis essay can be tricky if it is your first attempt. Apart from analyzing the work, other elements like a topic and an accurate interpretation must draft this type of essay.

If you are in doubt to draft a perfect essay, get professional assistance from our essay service .

We are a professional essay writing company that provides guidance and helps students to achieve their academic goals. Our qualified writers assist students by providing assistance at an affordable price. 

So, why wait? Let us help you in achieving your academic goals!

Write Essay Within 60 Seconds!

Cathy has been been working as an author on our platform for over five years now. She has a Masters degree in mass communication and is well-versed in the art of writing. Cathy is a professional who takes her work seriously and is widely appreciated by clients for her excellent writing skills.

Paper Due? Why Suffer? That’s our Job!

Keep reading