how to write a short campaign speech

Political Speech Writing: How Candidates Can Craft Compelling Messages

GoodParty.org Politics Team

Understanding the power of political speeches.

Political speeches play a pivotal role in shaping the course of nations and can shape the trajectory of societies. Effective speech writing for elections allows leaders to communicate their vision, values, and policy objectives to the public. These speeches serve as a means of persuasion, providing a platform for leaders to connect with their constituents emotionally. Through carefully tailoring speeches, a political oratory has the potential to inspire, mobilize, and unite people around common goals and ideals.

One key aspect of political speeches is their ability to inform and educate the public. In a democratic society, an informed citizenry is essential for making sound election decisions and understanding government policy implications. A well-done political oratory allows leaders to clarify their positions and present evidence and data. Speechwriting for elections often requires addressing complex issues and helping citizens make informed choices about how they want the country to move. Moreover, political speeches serve as a channel for transparency and accountability.

Beyond their informational role, a well-crafted political oratory fosters unity and social cohesion by containing messages of hope, unity and inclusivity. They can transcend political divides and unite people, transcending differences of opinion and background. In times of crisis or uncertainty, campaign speeches provide reassurance and a sense of purpose. Furthermore, campaign speeches help a nation navigate challenges and emerge stronger.

Well-crafted campaign speeches can be transformative in elections by serving as a dynamic tool for candidates to connect with voters, sway public opinion and ultimately change the outcome of an election. When a candidate speaks passionately about issues that resonate with your audience, it creates a sense of trust and authenticity by tapping into the electorate's hopes, fears, and aspirations.

Speechwriting for elections helps to clarify a candidate's policy positions and goals, providing voters with a clearer understanding of what they stand for, allowing them to set themselves apart from their opponents and creating a sense of confidence in their leadership. A well-crafted political speech can sway undecided voters to the candidate's side.

Rousing persuasive communication can galvanize volunteers and grassroots activists , encouraging them to work harder for the candidate, leading to a higher voter turnout among the candidate's base.

Steps to Effective Political Speechwriting

Here are five tips for crafting an effective political speech:

#1: Make time for research.

Digging deep to find relevant information is crucial when writing a political speech because it adds depth and credibility to the discourse. Great research also ensures that the political speech addresses the complexities of voters' concerns. A speechwriter can write informative and persuasive communication by seeking out comprehensive data.

#2: Consider your audience.

Analyzing a target audience is essential for understanding their demographics, values, beliefs, and concerns. It allows speechwriters to tailor their message to resonate with their intended listeners' specific needs and interests. This analysis enables speechwriters to speak directly to the heart of the issues that matter most to the target audience. It also helps avoid potential pitfalls, such as using language or framing that might alienate or offend specific target audience segments.

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#3: Draw on the elements of storytelling.

Storytelling in politics is essential for political speechwriters because it helps engage and persuade the audience effectively. Furthermore, storytelling in politics captures the audience's attention by connecting them emotionally with the message. The right message provides a relatable and human dimension to the content. Furthermore, storytelling in politics helps create a cohesive speech that flows seamlessly, ensuring listeners understand and retain key points. Whether it is rallying support for a candidate, advocating for a policy change, or fostering a sense of unity, a well-crafted narrative can convey a compelling vision for the future and ignite a sense of purpose among the audience.

#4: Set the right tone.

A campaign speech must set the right mood because the emotional tone and atmosphere it creates can significantly impact how the audience receives and responds to the message. By establishing a positive and receptive attitude, the audience is more likely to be engaged and attentive to the speaker's message, which can inspire hope, rally support, and forge meaningful connections. Crafting a political speech that is positive and relatable makes the audience more receptive to the speaker's arguments, so it is a vital political communication strategy. A speech promoting a mood of unity helps to bridge divides, bringing people together.

#5: Edit and practice ahead of time.

Editing and rehearsing a political speech is essential because it ensures the message is clear, concise and free from ambiguity. A well-edited speech enhances the speaker's credibility by demonstrating that the candidate has thoroughly researched and prepared their remarks. Therefore, giving speeches can be a key political communication strategy.

Practicing a speech allows the speaker to fine-tune their delivery and tone to maintain the audience's engagement. Furthermore, practice enables the speaker to reinforce the critical points of the speech, ensuring that they communicate central ideas in an easily memorable way.

Examples of Memorable Political Speeches

Let's turn our attention to some political speechwriting examples. These political speechwriting examples can serve as a powerful guide for candidates.

#1: Abraham Lincoln’s Gettysburg Address

Consider Abraham Lincoln's Gettysburg Address, as it is one of American history's most impactful political speeches. Presented during the Civil War at the dedication of the Soldiers' National Cemetery in Gettysburg, Pennsylvania, the speech was concise, lasting just over two minutes, but its impact was profound. Lincoln eloquently emphasized the principles of equality and liberty and redefined the purpose of the American government as a "government of the people, by the people, for the people." This speech solidified the United States' commitment to democracy and freedom. It also marked a turning point in the Civil War, as it galvanized public sentiment and reinvigorated the Union's resolve to preserve the nation.

#2: Martin Luther King, Jr.’s “I Have a Dream” Speech

Another of the most impactful political speeches was Martin Luther King Jr.'s "I Have a Dream" speech, delivered during the March on Washington for Jobs and Freedom. This political speechwriting example was pivotal in the American civil rights movement. King's eloquent articulation of his dream for a racially integrated and just society resonated deeply with millions. The speech helped mobilize support for civil rights legislation and highlighted the urgent need for racial equality. King's call for nonviolent protest and his vision for a future where individuals would be judged by the content of their character rather than the color of their skin inspired generations of activists. It was crucial in advancing civil rights legislation, culminating in the Civil Rights Act of 1964.

#3: Ronald Reagan’s “Tear Down This Wall” Speech

One of the most impactful political speeches ever given was the one delivered at the Brandenburg Gate in West Berlin, during which President Ronald Reagan issued a powerful challenge to the Soviet Union by demanding, "Mr. Gorbachev, tear down this wall!" The Berlin Wall, which had divided East and West Berlin for decades, symbolized the Cold War's division. This political speechwriting example indicated the West's commitment to freedom and democracy. While the immediate impact of the speech was limited, it contributed to the eventual fall of the Berlin Wall and the end of the Cold War. Reagan's words resonated with people on both sides of the Iron Curtain, serving as a rallying cry for change.

Studying these speeches and tailoring speeches after them and other iconic speeches is a great way to learn public speaking strategies. These American political speeches share the theme of advocating for equality, justice and freedom. They transcended their immediate contexts to become lasting symbols of American ideals and continue inspiring generations of Americans and people worldwide. 

Here are some public speaking strategies to employ based on these inspirational speeches:

Ensure that the central theme of your political campaign communication resonates with the target audience and keep it at the forefront of the speech.

Using metaphors, similes, and emotionally resonant phrases to evoke powerful imagery and emotions in the audience is a critical speech delivery technique that can help your political campaign communications.

Understanding the audience's needs, aspirations, and concerns so that the message connects deeply is a speechwriting best practice you will want to remember.

Incorporating a clear and compelling call to action into the speech is an essential political communication strategy.

Be aware of historical contexts when crafting political persuasions for political campaign communications.

Align messages with the speaker's personality and values.

Employ strategic repetition to emphasize critical political persuasions because it will make them more memorable.

Use speech writing techniques to capture the speaker's authentic voice and beliefs.

Tips for Effective Speech Delivery

Candidates often ask speechwriters to give them speech delivery techniques. They may recommend several public speaking strategies that will help you with effective speech delivery. These include:

Using body gestures and body language to enhance the message's impact is a critical speech delivery technique as it helps convey confidence and credibility so that the audience connects to you better.

Connecting with the audience is paramount because it establishes rapport, fosters voter engagement and ensures the message resonates with the listeners personally. Therefore, it is crucial to remember this idea while focusing on speech delivery techniques as you build your political communication strategy.

Breathing deeply right before giving a speech is a vital speech delivery technique that can help you overcome stage fright as it calms nerves and boosts confidence.

Adapting Your Speech for Different Audiences

Among speech writing best practices is to adapt a speech to different audiences and your audience's demographics. This is essential for ensuring political persuasion as the message is relevant, relatable, and inclusive. Practicing this as you concentrate on other speech writing best practices ensures audience engagement occurs and that they will understand your messaging better.

Another key among speech writing best practices is remembering to be specific during a speech. This is vital as it adds credibility and clarity to the candidate messaging, helping to ensure audience engagement. Therefore, ensure that you use speech writing techniques for persuasive communication that address specific issues and concerns experienced by the audience.

Navigating Ethical Considerations in Political Speechwriting

Honesty is a fundamental pillar of trust and accountability in a democratic society, so when politicians are truthful in their political campaign messaging, they build integrity and foster the public's faith in their leadership. Citizens can make informed decisions when a politician uses truthful political campaign messaging. Therefore, make sure to always practice ethical speech writing.

Ethical speech writing also means avoiding divisive rhetoric because it often deepens existing divisions, polarizes communities, and makes finding common ground on important issues more difficult. Divisive rhetoric hinders constructive dialogue between political opponents. Using speech writing techniques that are inclusive, respectful, and constructive fosters unity, promotes understanding and achieves positive outcomes, which is essential for driving audience engagement in your political campaign messaging.

Leveraging Technology for Speechwriting

Many speech writing resources can help you. Let these speechwriting resources serve as a guide, but do not rely totally on speech writing resources, or you will block out the candidate's personality. Among the most effective speech writing tips is to let speechwriting tools enhance the speech writing process by using them to improve speech writing techniques. Among these speech writing tools, speech writing software is a vital resource that plays a pivotal role in organizing thoughts, structuring arguments, and drafting coherent content while creating political discourse and crafting political messages. Utilizing these effective speech writing tips gives you access to templates, outlines, and organization features that help transform ideas into well-structured political discourses. Even if you usually shy away from technology, try speech writing software.

An easy place to start is GoodParty.org’s AI Campaign Manager , which can help candidates draft launch speeches with ease, saving time and energy. 

Additionally, another favorite among effective speech writing tips is to use research databases. These are invaluable tools for the speech writing process as they allow you to access vast amounts of information, including historical data, statistics, and policy details. Therefore, they are an invaluable speech writing resource, enabling speechwriters to conduct thorough research, fact-check statements, and bolster arguments with credible sources.

Furthermore, grammar and style-checking software is another indispensable software component critical to the speech writing process. This speech writing resource helps to refine language and ensure that the political rhetoric is clear, is grammatically correct, and resonates with the intended audience. These tools help avoid common language pitfalls and enhance the overall quality of the writing.

Another effective speech writing tip is to incorporate digital elements into political discourse, as using them engages a more diverse audience. Integrating visuals, such as infographics and charts, can make complex data more accessible by providing a visual context that aids comprehension. These graphic elements enhance understanding, make the speech more memorable, and help to ensure that crucial candidate messaging resonates with broader demographics.

Speech writing and public relations are intrinsically linked, playing a pivotal role in shaping the perception of individuals. Effective speechmaking in public relations allows for the dissemination of critical messages to target audiences. Through speechwriting and public relations strategies, public figures can build and maintain trust, manage their reputation and foster meaningful connections with voters, underscoring the indispensable synergy between speech writing and public relations in elections.

The Role of Speechwriters in Political Campaigns

Speechwriters often collaborate closely with candidates to help them build political communication skills. These political communication skills include articulating their vision, values and policy positions. Ethical speech writing requires you to lay aside your ideas and write from the candidate's point of view. This effective speech writing tip often begins with in-depth interviews to understand the candidate's personality, goals and key messages. Speechwriters then craft political rhetoric aligning with the candidate's voice and resonating with their intended audience. Regular communication and feedback loops are vital for crafting political messages, allowing for revisions and fine-tuning political communication skills to ensure that inspirational speeches are authentic and compelling. The partnership between speechwriters and candidates when crafting political messages is a dynamic process that must convey the candidate's vision effectively and connect with voters.

However, not all candidates need to hire speechwriters. With GoodParty.org’s AI Campaign Manager , candidates can generate drafts of political speeches, completely for free. Our tools are especially helpful for crafting launch speeches, which candidates can give at campaign launch events and to kick off their campaigns.

Inspirational speeches, meticulously tailored to resonate with diverse audiences and delivered with authenticity, possess the potential to inspire, inform and mobilize voters, encapsulating a candidate's vision and values. Often, the words spoken reverberate in the electorate's hearts and minds. Tailoring speeches in this way gives them the power to shape the outcome of campaigns and the nation's course. Political rhetoric bridges the divide between candidates and voters, uniting diverse communities under a shared vision. Overall, remember that the qualities of a great speech rely on elements of style, elements of substance, and elements of impact.

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How to Write Election Campaign Speech in 10 Steps

This guide provides essential tips on how to write election campaign speech that will resonate with your audience. Writing an election campaign speech is a critical and complex process that requires careful planning, research, and effective communication skills. A campaign speech can make or break a candidate’s chances of success in an election, and thus it must be crafted with the utmost attention to detail and relevance.

A well-crafted speech can help a candidate to connect with voters, build trust, and win support for their candidacy. However, writing a compelling speech that resonates with the audience can be a daunting task. To write an effective election campaign speech, one needs to understand their audience, have a clear campaign message, and convey that message with passion and conviction.

In this process, it is important to keep in mind the tone and style of the speech, the audience’s values and beliefs, and the specific goals of the campaign. Here are useful tips and strategies to help candidates write a successful election campaign speech. Contact us now to help you conduct a thorough research and create an effective political campaign speech that will convey your values and policies of the political party or candidate and resonate with the audience and stakeholders.

Step 1: Define your audience

Before you start writing your campaign speech, you must first define your audience. Who are you speaking to? What are their concerns, hopes, and aspirations? What are the issues that matter to them? By understanding your audience, you can tailor your speech to their needs and concerns and connect with them on a more personal level.

Step 2: Craft a powerful opening

The opening of your speech is crucial, as it sets the tone and captures the attention of your audience. Start with a strong and compelling statement that immediately grabs their attention. You could use a statistic, a quote, or a personal story to draw them in and make them want to listen to what you have to say.

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Step 3: focus on your message.

Your campaign speech must have a clear and concise message that reflects your values, beliefs, and vision for the future. Focus on the issues that matter to your audience and demonstrate how your policies and plan of actions will address their concerns. Be specific and provide examples of how you will make a difference if elected as a president, house of representative, senator, governor or even state assembly member.

Step 4: Use persuasive language

The language you use in your speech is essential in persuading your audience to vote for you. Use persuasive language that appeals to their emotions, values, and aspirations. Use simple and easy-to-understand language that everyone can relate to. Avoid using jargon, technical terms, or complex sentences that may confuse or alienate your audience.

Step 5: Be authentic and genuine

Authenticity and genuineness are crucial when delivering a campaign speech. You must be honest and sincere in your message and connect with your audience on a personal level. Share your personal experiences, past records, values, and beliefs that demonstrate your authenticity and inspire trust and confidence in your leadership.

Step 6: Use humor and storytelling

Humor and storytelling are excellent tools for engaging your audience and keeping their attention. Use anecdotes, personal stories, or jokes to add some lightness and humor to your speech. However, be careful not to offend or belittle anyone, as this could harm your credibility and reputation.

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Step 7: use rhetorical devices.

Rhetorical devices, such as repetition, alliteration, and metaphors, can make your speech more memorable and impactful. Use these devices strategically to emphasize your message and create a lasting impression on your audience.

Step 8: Address your opponent’s weaknesses

When writing a campaign speech, it’s essential to address your opponent’s weaknesses without attacking or insulting them. Highlight your opponent’s weaknesses, and demonstrate how your policies and plans are superior to theirs. However, be respectful and avoid personal attacks or mudslinging, as this could harm your reputation and credibility.

Step 9: End with a call to action

The conclusion of your campaign speech should inspire your audience to take action and vote for you. End your political campaign speech with a powerful call to action that encourages people to support your campaign, volunteer, or donate to your cause. Provide specific instructions on how they can get involved in your movement and make a difference.

Read:  The Roles of the Media in Nigerian Elections

Step 10: practice and rehearse.

Finally, practice your speech as much as possible before delivering it to your audience. Rehearse in front of a mirror, record yourself, or practice in front of a friend or family member. This will help you identify areas that need improvement, work on your delivery skills, and build your confidence.

Wrapping up: How to Write Election Campaign Speech

In conclusion, writing an election campaign speech can be a challenging task, but with the right approach and preparation, anyone can deliver a compelling and impactful speech. The first step is to understand the audience and their needs and concerns. This helps to craft a message that resonates with them and addresses their issues.

It is also important to have a clear and concise structure for the speech, with a powerful opening that captures the audience’s attention, a strong middle that reinforces the main points, and a memorable closing that leaves a lasting impression.

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To make the speech more persuasive, using rhetorical devices such as repetition, analogy, and emotional appeal can be effective. However, it is important to ensure that the speech is based on accurate and verifiable facts and not just rhetoric. Rehearsing the speech several times before the actual delivery can help to boost confidence and ensure a smooth delivery.

It is also important to get feedback from others and make necessary adjustments to the speech based on their feedback. By following these tips and putting in the necessary effort and practice, you can write and deliver a winning campaign speech.

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6 tips for writing a powerful political campaign speech

Meredith Thatcher | September 13, 2016

What makes a great campaign speech? As it turns out, the same attributes as a document written in plain language. The most effective speeches are those that use clear language in a series of short statements, and make the speaker’s points with conviction. Here are six tips to creating an effective campaign speech.

Image by dizain / shutterstock

1. Get potential voters on side

On a ‘whistle-stop’ tour of villages, towns, cities, counties, territories and states, getting as many potential voters on board in as short a time as possible is critical.

Build rapport from the start. Know about the area you’re visiting and the issues that matter to the residents who live there. Comment on those issues to bridge the gap from outsider to local. Tell a story that they can relate to instead of just spouting statistics. Your audience needs context. If you connect with them, they’ll be prepared to hear what you have to say. To get their vote, you need them on your side.

In the 2016 US Presidential election campaign, Hillary Clinton tried to get the supporters of fellow candidate Bernie Sanders on side after he dropped out of the race. Clinton stated:

And to all of your [Sanders’] supporters here and around the country, I want you to know I’ve heard you. Your cause is our cause. Our country needs your ideas, energy and passion. That is the only way we can turn our progressive platform into real change for America. We wrote it together, now let’s go out and make it happen together!

2. Get your message out fast

We live in a world of distraction. People retain very little, so get your message out fast. You want a sound bite that will capture the attention of potential voters. Keep your statement short and connected to a core theme. Then weave that theme through four to five key messages to take your audience on a memorable journey.

3. Give equal measure to empathy, warmth, and authority

Know how many people are likely to attend the event where you’re giving your speech. Remember to welcome your audience and thank them for turning up. Then deliver your comments so that each person feels like you’re having a fireside chat with them.

Tone really matters — check out our online course to polish yours

A conversation is much better than a lecture, but don’t be too spontaneous. Get your timing right. Only tell a joke if you know everyone listening will get it, as no one likes being left out. And some events will be inappropriate for jokes.

The hard part is empathising with the concerns of potential voters while commanding authority. Remember to smile, and not just for the cameras. But also remember that some people view a show of emotion as a strength; others view it as a weakness. Exude confidence to assure them that you can lead and make decisions that deliver tangible benefits for them.

People may say they want to vote for someone they can talk to when what they really want is someone who can solve problems and make tough calls in any situation. So, above all, show your audience that you can do the job.

At the 2016 Republican National Convention, Donald Trump put his key message first and then tried to achieve a balance between warmth and authority. Trump stated:

U.S.A! U.S.A! U.S.A! Together, we will lead our party back to the White House, and we will lead our country back to safety, prosperity, and peace. We will be a country of generosity and warmth. But we will also be a country of law and order.

4. Stay in control and be confident

Your speech may start on the page, but you deliver it orally. Write as you will speak. Don’t waffle or include unfocused comments. Don’t get caught out using a voice that’s not your own. The audience will know immediately. Don’t be hesitant. The audience will know if you’re holding back and wonder why.

Only ask a question if you already know the answer. Use the problem–solution format throughout your speech. State the problem and provide an achievable solution. Make your messages unambigous and clear. See how your audience reacts, and respond accordingly.

In the end, leave your audience in no doubt about what you’re saying, why you’re saying it, and what they should do with your information. After all, you want their next step to be to vote for you.

5. Use repetition to best effect

Repeated messages stick. At the end, draw out your key themes and briefly repeat what you’ve said. Layer each message to build momentum to your final point. Make that point important enough that the audience will want to discuss it. This is another appropriate place for a sound bite. You need your name to stay at the top of the voters’ list of choices.

Former US President Barack Obama used repetitive phrases. Sometimes he ends a sentence in a way that makes people wonder what’s coming next. He makes a statement, pauses, and adds, ‘but that’s not what makes us…’ This makes people listen and helps to reinforce the point to come.

Obama has also used ‘I’ve seen it…’ to open statements. This shows he understands the concerns of the people — that he is one of them.

6. Take inspiration from the great orators

One of the best political speeches to incorporate the previous five elements was Franklin Delano Roosevelt’s first inaugural address to a country in the midst of the Great Depression. His 3 March 1933 speech points to the hard decisions that lie ahead. But it also reassures that a positive attitude and optimism about the future will see the country through the tough times.

The speech also notes that the people’s support and commitment to work together is an integral part of this journey. Roosevelt’s speech reads in part:

This is preeminently the time to speak the truth, the whole truth, frankly and boldly. Nor do we shrink from honestly facing conditions in our country today. This great nation will endure as it has endured, will revive and will prosper. So, first of all, let me assert my firm belief that the only thing we have to fear is fear itself — nameless, unreasoning, unjustified terror which paralyzes needed efforts to convert retreat into advance. In every dark hour of our national life, a leadership of frankness and vigor has met with that understanding and support of the people themselves which is essential to victory. I am convinced that you will again give that support to leadership in these critical days.

The speech is not only memorable — it has stood the test of time. It’s as relevant today as when first uttered more than 70 years ago.

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(Last updated: 19 October 2023)

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How To Write A Political Speech

11 min read

Crafting a compelling political speech holds immense importance for any aspiring politician and successful political campaign. It is a powerful tool for connecting with the audience, influencing opinions, and igniting action. To make speeches truly impactful, harnessing the power of voter engagement and direct sourcing is key. Politicians can gather valuable insights directly from the people they aim to represent by actively engaging with voters and listening to their concerns.

This approach adds significant value to speeches and establishes an authentic connection with voters. This blog post will explore the significance of delivering compelling political speeches and highlight the benefits of incorporating voter engagement and direct sourcing techniques. By the end, you'll gain practical insights into creating lessons that resonate with your audience and make a lasting impact. Revise your political speechwriting skills with valuable tips and actionable strategies!

Writing a compelling political speech that resonates with your audience is vital for any politician. Two key factors are crucial to achieving this: defining your objectives and knowing your target audience.

• Defining the objectives: Your speech should have a clear purpose, whether it is to persuade, inspire, or educate your listeners. You can shape your address by defining your goals to achieve those desired outcomes effectively. ‍
• Knowing your target audience: Understanding your audience's demographics, concerns, and aspirations is fundamental. This knowledge allows you to tailor your message in a way that connects with them on a personal level. You can create a speech that resonates deeply and captures their attention by addressing their needs and desires.

Research and Preparation

Research and preparation are vital steps in writing an impactful political speech. By gathering comprehensive data from various sources, conducting surveys, and analyzing voter demographics, you can enhance the effectiveness of your address. Here are key actions to take:

• Collecting data from various sources: Traditional media such as newspapers, TV, and radio provide insights into current political events and public sentiment. Social media platforms like Twitter, Facebook, and YouTube offer information on trending topics and public discourse. Online forums and communities like Reddit, Quora, and specialized political forums allow you to tap into discussions and understand different perspectives. ‍
• Conducting surveys and opinion polls: ‍ Engaging in surveys and opinion polls helps you gauge your target audience's opinions, preferences, and concerns. This data provides valuable insights to shape your speech accordingly. ‍
• Analyzing voter demographics and specific concerns: ‍ Understanding your audience's demographics, including age, gender, and location, enables you to tailor your speech to resonate with their unique backgrounds and experiences. Additionally, identifying specific concerns and issues that matter to voters allows you to address them directly in your speech, making it more relevant and impactful.

By undertaking thorough research and preparation, you will have a solid foundation for crafting a compelling political speech that speaks directly to your audience's needs and aspirations. In the upcoming sections, we will explore these topics in more detail, providing you with practical strategies to integrate the collected data effectively into your speechwriting process. Get ready to take your political speechwriting skills to the next level!

Crafting a Compelling Political Speech

Crafting a powerful political speech requires careful consideration of the message you want to convey. Here are key steps to help you create a compelling address:

• Identifying key issues and topics: Start by identifying crucial issues such as the economy and jobs, healthcare and social welfare, education and student debt, climate change and environmental policies, and national security and foreign affairs. These topics are often at the forefront of public discourse and resonate with voters. ‍
• Prioritizing topics based on voter feedback and relevance: ‍ Listen to the feedback and concerns of voters through surveys, town hall meetings, and direct engagement. Prioritize the topics that resonate most with your audience, ensuring your speech addresses their pressing issues. ‍
• Developing a compelling narrative: ‍ Structure your speech with a clear introduction, body, and conclusion to provide a cohesive flow. Utilize storytelling techniques to make your message engaging and relatable, capturing your audience's attention. Connect your experiences to policy proposals, humanizing your speech and showing your understanding of real-life impacts. Emphasize empathy and relatability to establish a genuine connection with your audience, showcasing that you understand and share their concerns.

Following these steps, you can craft a persuasive political speech highlighting key issues, resonating with voters, and inspiring action. In the following sections, we will delve deeper into each aspect, providing you with practical tips and techniques to enhance the impact of your speech. Prepare to deliver a memorable and influential address that leaves a lasting impression!

Rehearsing your political speech is a critical step that significantly aids your confidence and overall delivery. Here are some valuable tips to consider when it comes to rehearsing:

• Practice makes perfect: Dedicate ample time to rehearsing your speech before presenting it to an audience. Aim to rehearse your address at least five times to familiarize yourself with the content, structure, and flow. ‍
• Seek feedback from your team: Once you've practiced independently, deliver your speech to your team and invite their constructive criticism. Their feedback can provide valuable insights and help you refine your points, delivery, and overall performance. ‍
• Conduct a full dress rehearsal: Organize a complete dress rehearsal with your team, where they play the roles of a moderator and your competition. This simulation allows you to identify potential weaknesses in your arguments, anticipate challenging questions, and fine-tune your delivery. ‍
• Capture and review your performance: Consider filming yourself giving the speech during rehearsal. Watching the recording afterwards lets you objectively evaluate your performance, body language, and speaking style. Take note of areas where improvements can be made and make adjustments accordingly. ‍
• Ensure accessibility through simplicity: While rehearsing, approach your speech from the perspective of someone unfamiliar with the topics you're addressing. Use simple language and many analogies to make your political speech accessible to many listeners. This approach enhances understanding and enables your message to resonate with the entire electorate.

By incorporating rehearsal into your speechwriting process, you can boost your confidence, identify areas for improvement, and deliver a polished and impactful speech. Remember, rehearsing allows you to refine your points, connect with your audience effectively, and ensure your message is conveyed clearly, concisely, and relatable. ‍

Use Common Language

Using common language in political speech writing is essential to effectively connect with your audience and ensure your message resonates with a wide range of listeners. Here are key considerations when it comes to using common language:

• ‍ Speak in an accessible manner:   Communicate in a way that is easily understandable to all. Avoid excessive jargon, complex terminology, or convoluted sentences that may confuse or alienate your audience. Use clear and concise language that allows anyone to grasp your message. ‍ ‍
• Avoid offensive terms:   Maintaining a respectful and inclusive tone during your speech is important. Steer clear of profane or derogatory language that could offend or marginalize certain groups. Treat your audience with respect, emphasizing unity and understanding. ‍ ‍
• Harness the power of stories and personal accounts:   Stories and first-person narratives profoundly impact your audience. Utilize relatable anecdotes and real-life experiences to illustrate your points, making your arguments more engaging, relatable, and emotionally compelling. ‍ ‍
• Balance simplicity with depth:   While most of your content should be easily understandable by anyone, it is acceptable to incorporate academic research, quotations, or statistics that may require additional explanation. Find a balance between simplicity and depth, ensuring that even complex ideas can be grasped by your listeners with the appropriate context and explanation.

Using common language can effectively bridge the gap between complex ideas and the understanding of your audience. Remember, the goal is to connect with as many people as possible, making your message accessible, relatable, and impactful. So, craft your speech with clarity and simplicity while utilizing stories and personal accounts to create an emotional connection that resonates with your listeners.

How to Construct An Argument

Constructing a compelling argument is crucial to writing a persuasive political speech. Here's a step-by-step guide to help you build a strong and impactful argument:

• Clearly state your thesis: Begin by articulating your main point or thesis statement. This sets the foundation for your argument and provides a clear focus for your speech. ‍
• Gather supporting evidence: Collect relevant facts, statistics, expert opinions, and real-life examples that support your thesis. Strong evidence adds credibility and strengthens your argument. ‍
• Organize your points logically: Structure your argument logically and coherently. Present your facts in a sequence that builds upon each other, leading your audience towards your main thesis. ‍
• Anticipate counterarguments: Consider potential counterarguments to your position and address them proactively. This demonstrates thoroughness and strengthens your overall argument. ‍
• Use persuasive language: Choose words and phrases that are persuasive and compelling. Craft your message to resonate with your audience emotionally and intellectually. ‍
• Appeal to logic and emotions: Blend logical reasoning with emotional appeals to make your argument more persuasive. Use rational evidence to support your claims and evoke emotions to connect with your audience more deeply. ‍
• Use rhetorical devices: Employ rhetorical devices such as repetition, analogy, and rhetorical questions to enhance the impact of your argument and make it more memorable. ‍
• Summarize and restate your main points: Conclude your argument by summarizing your main points and restating your thesis. Leave your audience clearly understanding your position and a compelling call to action.

These steps can construct a strong and persuasive argument in your political speech. Remember to support your claims with evidence, organize your points effectively, and appeal to logic and emotions. With a well-constructed argument, your address will be poised to influence opinions and inspire action.

Voter Engagement for your Speech

Engaging with voters through various tactics is essential to crafting a compelling political speech. Here's why it matters and how you can make the most of it:

importance of voter contact tactics:

• Door-to-door canvassing allows you to connect with voters on a personal level, fostering trust and building rapport.
• Town hall meetings provide a platform for open dialogue, enabling you to directly understand local issues and concerns of the community.
• Phone calls and text messages offer an opportunity to engage voters individually, creating a sense of importance and personal connection.

Benefits of engaging voters directly:

• Building trust and rapport strengthens your relationship with voters, making your message more impactful and memorable.
• Understanding local issues and concerns firsthand helps you address them effectively in your speech, showing your commitment to representing the community's needs.
• Obtaining firsthand stories and anecdotes allows you to humanize your speech, adding authenticity and relatability to your message.

Techniques for effective voter engagement:

• Active listening and showing empathy demonstrate your genuine interest in understanding voters' perspectives and concerns.
• Asking open-ended questions encourages voters to share their thoughts and experiences, providing valuable insights for shaping your speech.
• Encouraging voter participation in the speechwriting process empowers them. It ensures their voices are heard, enhancing the authenticity of your speech.
• Utilizing social media platforms to solicit input and feedback broadens your reach. It allows you to engage with a wider audience, gathering diverse perspectives and ideas.

By actively engaging voters through canvassing and other community outreach , you gain invaluable insights, stories, and anecdotes that can greatly enrich your political speech. In the upcoming sections, we will delve deeper into these techniques, providing you with practical strategies to maximize voter engagement and create lessons that truly resonate with your audience. Get ready to harness the power of direct sourcing and make a meaningful impact with your speech!

Incorporating voter input into your speechwriting process is a powerful way to create speeches that truly resonate with your audience. Here's how you can leverage voter input, with a special emphasis on the significance of canvassing:

• ‍ Analyzing and categorizing voter stories and concerns: By carefully listening to voters' stories and concerns gathered through canvassing, town hall meetings, and other engagement tactics, you can analyze and categorize them to identify common threads and key issues. ‍ ‍
• Identifying common themes and patterns: By recognizing recurring themes and patterns in voter input, you gain insights into your constituency's collective concerns and aspirations. This knowledge allows you to address them effectively in your speech. ‍ ‍
• Integrating voter anecdotes into the speech: Personalizing the message by incorporating specific anecdotes and stories voters share, you personalize your speech, making it relatable and impactful. Highlighting real-life impacts: Sharing how specific policies or decisions affect real people helps create a deeper understanding and empathy among your audience. ‍ ‍
• Acknowledging and addressing dissenting viewpoints: While incorporating voter input, it's important to acknowledge and address dissenting views. By respectfully engaging with opposing perspectives, you demonstrate inclusivity and a willingness to consider all voices.

By actively involving voters in the speechwriting process, you ensure their concerns and experiences are reflected in your message. This adds authenticity and relatability and strengthens your connection with your audience. In the subsequent sections, we will delve deeper into these strategies, providing you with practical tips to seamlessly integrate voter input into your political speeches. Get ready to create addresses that truly resonate and engage your audience profoundly!

The Ten Minutes Beforehand

The ten minutes beforehand hold significant value in maximizing the impact of your political speech. Here's how you can make the most of this crucial time, offering practical strategies to enhance your performance and connect with your audience:

Center yourself through mindfulness techniques:

• Take deep breaths to calm your nerves and center your mind.
• Practice mindfulness or meditation to focus your thoughts and promote a sense of presence.

Review your key talking points:

• Take a moment to mentally review the main points and messages you want to convey.
• Ensure that your speech aligns with your objectives and resonates with your audience.

Visualize success:

• Visualize yourself delivering a powerful and impactful speech with confidence and clarity.
• Envision a positive response from your audience, creating a sense of belief and determination.

Positive self-talk:

• Engage in positive self-talk to boost your confidence and banish self-doubt.
• Remind yourself of your strengths, expertise, and message value.

Establish a connection with your audience:

• Scan the room and make eye contact with individuals in the audience.
• This brief interaction establishes an initial connection and helps you establish rapport.

Review technical aspects:

• Double-check any specialized equipment or visual aids to ensure they are functioning properly.
• Familiarize yourself with the stage setup and microphone placement for seamless delivery.

Warm up your voice and body:

• Perform vocal warm-up exercises to ensure clarity and projection in your speech.
• Engage in gentle stretches or movements to release tension and promote a relaxed body language.

By utilizing these strategies ten minutes beforehand, you can optimize your mindset, refine your delivery, and establish an immediate connection with your audience. Remember that these moments set the stage for a memorable speech, allowing you to effectively convey your message, inspire your audience, and leave a lasting impact.

Engaging voters through direct sourcing, especially through canvassing, holds immense power in creating impactful political speeches. By incorporating voter input, speeches can exude authenticity and relatability, connecting with the concerns and aspirations of the electorate. This approach inspires trust and establishes a strong connection between politicians and the people they aim to represent. Crafting well-articulated speeches that resonate with voters is a transformative way to influence opinions and ignite action. As you refine your speech writing skills, remember the significance of actively engaging voters, listening to their stories, and addressing their concerns. By doing so, you will deliver speeches that make a lasting impact, inspire change, and foster a deeper connection with your audience.

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6 Key Components of a Winning Stump Speech

As a candidate for elected office you’re going to be giving plenty of speeches, so you’ll need to have your stump speech down pat.

Strong public speaking conveys confidence and leadership to voters.  

It assures donors and supporters that you’re the right person for office.

Unfortunately, too many candidates are not good public speakers.

They don’t have a key message or theme.

Their words wander all over the place.

They don’t make sense and wind up confusing their audience.

I witnessed this the one night by a candidate who is running his own campaign.

He had good ideas. He had a solid resume.

His speech however did not effectively convey that he’s up for the job.

With a little fine-tuning he would be much better.

A good stump speech makes a huge difference in a candidate’s race, their fundraising, and in gathering endorsements.

That’s why I always work with my candidates on their stump speeches.

I’ve even turned the things I teach candidates into a premium course The Secrets of a Winning Stump Speech .

Most of my clients have never ran for office before.

They’re not used to public speaking, even in front of small groups.

Over the course of my career, I’ve noticed that there are six key components that make for a good stump speech.

If you follow these, you’ll be in good shape as a candidate and might even surprise yourself as a public speaker.

1.  Who You Are and What You’re Running For

Never assume that the voters know who you are.

They likely don’t.

Your mission as a candidate for office is to build your name recognition and support for your candidacy.

Even if you’ve been introduced by someone, always begin your stump speech by telling your audience who you are and the office your running for.

If you’re married, say so and tell them how long you’ve been married.

If you have children, list your kids and how old they are, and what kind of things they’re into.

Should your spouse, children, parents, or other family members be present, be sure to point them out by name and thank them for their support for your campaign — especially if it’s your spouse.

It’s a cardinal sin in the political world to not introduce or thank your spouse.

2.  Where You Come From

Voters like to elect real people from real places with real lives.

After you introduce yourself and the office you’re running for, tell them where you grew up, a little about your family life, and how that impacted your life.

If you’re running in a community where you’ve lived all of your life, or most of it, make sure that’s highlighted in your stump speech.

Mention the schools you went to, where you played sports, your first job in town, your favorite place to eat, or that your parents still live there.

This creates an instant connection with the voters and will make it easier for them to become supporters.

3.  What You’ve Dones

Experience matters to voters.

They want to know that you’ve accomplished something in your life.

In your stump speech, tell them about where you graduated from college (if you did), your military service (if you served), the jobs you’ve had (if you’ve never had a job or a business  — why are you even running?)

Voters want to know these things for two reasons:

1) it shows you can set goals and accomplish them

2) it demonstrates you’re not afraid of hard work

This is especially true in today’s political environment when the perception of elected officials is that they’re only in office to cash for themselves and their family members, rather than work hard and accomplish something for their constituents.

Have you noticed that critics of both Joe Biden and Donald Trump each use this line of attack?

Talk about your professional experience — the things you’ve done and learned that have prepared you for office.

If you volunteer or are active in community organizations, put this in your stump speech.

But please be careful not to come off as bragging.

That will turn off voters rather than endear them to you.

Yes, Donald Trump violates this admonition often, and it reflects negatively his approval ratings and poll numbers.

If Trump who can get away with so much that other candidates cannot is still damaged by this, don’t think you’ll fare any better.

4.  What You Want to Accomplish

Voters like candidates who have a plan.

They want to know why you’re running for office and what you intend to do once you’re elected.

The best way to clarify this is by understanding what your campaign is about in one sentence, as detailed in this article.

When giving your stump speech, incorporate your One Sentence into your remarks and build upon it.

It’s best to have three specific things you want to accomplish.

Your goals should align with three problems that need to be fixed.

Hopefully you’ve done some polling or other type of opinion research so you’ll know what issues and problems are foremost on your voters’ minds.

State each problem, describe how you’d like things to be better, and outline the steps you believe that can be taken to get there.

While you need to show that your plan is realistic, be careful not to get into too many specifics with your solutions to these problems.

While you need to know the specifics for when you are elected, and when people ask you for details, giving specifics and details in your stump speech will bore your audience.

Bored voters don’t convert into supporters.

Excited voters do, plus they tell their friends to vote for you.

5.  It’s Not About I, It’s About We

One of the biggest pitfalls candidates for elected office can face is making it all about themselves.

While you may be the one running, elections are not about candidates.

They are about voters.

Elections are where the voters get to have their say on people and policy.

If you make it about you, you’ll fall into the “I, me, mine” trap, become labeled as a “politician” and turn off the voters you need.

When giving your stump speech always change the word “I” to the word “we” when it’s possible.

Clearly, when talking about where you grew up, went to school, work, and your family, you’re going to use “I.”

But when you are talking about what you want to do in office, things that you’ve been a part of in your community, or accomplishments you were involved in as part of a larger organization, use the word “we.”

Speaking to your audience with the word “we” creates a bond and buy-in with your ideas.  That’s the effect that you’re after with your stump speech.

In 2016, Hillary Clinton severely violated this rule.

She had supporters say, “I’m with her.”

It didn’t work because she was asking the voters to focus on her as the candidate — rather than focusing on the voters and the shared mission they were on together.

Donald Trump spun that around masterfully and told his supporters “I’m with you.”

6. Close Strong

Closing your stump speech the right way is important.

After you’ve listed what you want to do in office, tell the audience that you can’t do this without their help.

Weaving “we” throughout your stump speech ties this in nicely for your finish.

If you’re talking to voters, ask them for their votes.

If you’re talking to donors, ask them for their contributions.

If you’re talking to leaders of an organization that endorses, ask them for their support.

There’s no reason for anyone to give you what you want unless you specifically ask for it.

As one professor I had always said, “If you don’t ask, you don’t get.”

Make the ask then it’s time for you to go.

End by thanking your audience for their time.

Always do this. Tell them you appreciate taking the time to listen to you.

Grateful candidates tend to be winning candidates.

Candidate Take-Aways

If you follow these six rules you’ll be able to craft an effective stump speech.

Go figure yours out and write it out word for word.

After you write it out, go and learn it.

Learn it and practice your stump speech, but don’t memorize it.

You don’t want to come off like a robot.

If it helps, write an outline of our speech and refer to that when you’re speaking.

The first speech you give will likely be difficult and you may hate doing it.

That’s fine.

Keep giving your stump speech.

You’ll get better at it each time you speak.

Before you know it you won’t need an outline to refer to, you won’t be nervous, and people will be coming up to you when you’re finished telling you what a great speaker you are.

Now if you’d like to go deeper and learn exactly how to write, rehearse, and deliver a solid stump speech, t ap this link for instant access to the premium course Secrets of a Winning Stump Speech.

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Political Campaign And Stump Speech Examples Reveal The Candidate

Candidates for political office make stump or campaign speeches to help voters learn about themselves and their positions throughout the campaign. Here are some examples of political campaign and stump speeches.

In the dynamic world of politics, one powerful tool remains a constant in winning over voters’ hearts and minds: the stump speech. This iconic oratory tradition has shaped countless political campaigns, delivering a potent blend of charisma, policy promises, and persuasive rhetoric.

From fiery appeals for change to heartfelt tales of personal struggles, stump speeches have become the backbone of political communication.

This article explores compelling examples of stump speeches throughout history, unveiling their enduring impact on electoral campaigns and their crucial role in shaping the political landscape.

Table of Contents

What Is A Stump Speech In A Political Campaign?

A stump speech is a standard, rehearsed speech a political candidate delivers during their campaign. It typically outlines the candidate’s core message, policy positions, and personal background, aiming to connect with voters, inspire support, and differentiate themselves from opponents.

A stump speech is essentially an elevator speech where the candidate makes a pitch to constituents.

How Does A Stump Speech Vary From A Campaign Speech?

While a campaign speech is a broader, more comprehensive address covering various topics and contexts, a stump speech is specifically tailored to connect with local audiences during campaign stops.

A stump speech focuses on key themes, repeated consistently across different locations, with an emphasis on connecting personally with voters, conveying authenticity, and generating enthusiasm for the candidate’s platform.

What Should A Politician Say About Themselves?

Politicians should highlight their relevant qualifications, experience, and achievements when speaking about themselves , demonstrating their ability to address the issues. They should also convey their personal values, integrity, and dedication to public service, establishing trust and credibility with the electorate.

How Do You Start Off A Campaign Speech?

“Ladies and gentlemen, distinguished guests, and fellow citizens, I stand before you today with a deep sense of gratitude and determination to embark on a journey together toward a brighter future for our community.

“Thank you all for gathering here today as we embark on a transformative campaign to shape a better tomorrow for our beloved community. With your support and collective efforts, we can build an inclusive, prosperous future filled with opportunities for all.”

What Should You Say In A Campaign Speech?

In a campaign speech, it is crucial to articulate your vision, share specific policy proposals, and address the concerns and aspirations of your constituents. Highlight your experience, values, and dedication to serve while emphasizing the need for unity, progress, and collaborative solutions to tackle the challenges our community faces.

Here is an excerpt:

“In this campaign, we must address the pressing issues affecting our constituents daily, such as education, healthcare, and economic stability, while fostering unity and collaboration to create a stronger, more resilient community for generations to come.

Together, we can bring about meaningful change, empower our citizens, and build a brighter future that reflects the hopes and dreams of each and every one of us.”

How Long Should A Campaign Speech Be?

A campaign speech should be concise and focused, aiming for around 5 to 10 minutes, allowing you to effectively communicate your message while maintaining the audience’s attention and engagement. Remember, it is crucial to prioritize quality content over excessive length to make a lasting impact on your listeners.

What Should You Do After Finishing A Stump Speech?

After delivering a stump speech, engaging with the audience is essential, and you must also show genuine interest in their concerns and feedback. Take the opportunity to connect with individuals, answer questions, and build relationships to establish trust and support for your campaign.

What Should Be Said In The Conclusion Of A Stump Speech?

In the conclusion of a stump speech, it is crucial to summarize your main points and reiterate your core message, leaving a lasting impression on your audience. You can also end the address by inspiring and rallying your supporters, calling them to action, and emphasizing how important their involvement is to the campaign.

Different ways to end a stump speech can include:

• Call to action: Encourage your audience to get involved, vote, volunteer, or contribute to your campaign, emphasizing the collective power of their actions.
• A personal story or anecdote: Share a heartfelt story your audience can connect with on an emotional level, reinforcing your commitment to their concerns and aspirations.
• Inspiring quote: Close your speech with a memorable and inspiring quote that encapsulates your campaign’s values or captures the essence of your message.
• Vision for the future: Paint a vivid picture of the future you envision for your community, highlighting the positive impact your campaign can make and leaving your audience hopeful and motivated.

The best way to end a campaign speech ultimately depends on your personal style, the context, and the specific objectives of your campaign. Consider what resonates most with your audience and aligns with your campaign’s tone and goals.

Stump Speech Examples That Define Candidates

These nine stump speeches are notable for their ability to connect with audiences, convey a powerful message, and leave a lasting impact on listeners:

• Barack Obama’s 2008 “Yes We Can” speech as presidential candidate became iconic, inspiring hope and calling for change. Ex-President Obama’s message of unity and progress resonated with millions of Americans.
• Martin Luther King Jr.’s history 1963 “I Have a Dream” speech during the March on Washington advocated for racial equality and justice for African Americans. His powerful words continue to inspire generations.
• Delivered during World War II, Winston Churchill’s “We Shall Fight on the Beaches” speech rallied the British people and affirmed their determination to resist Nazi aggression, symbolizing their resolve and resilience.
• Elizabeth Warren’s speeches on income inequality and economic fairness, such as her 2012 speech at the Democratic National Convention , have gained attention for advocating for a more equitable society.
• One of Donald Trump’s most notable stump speeches was the one delivered at the Republican National Convention in July 2016, where he formally accepted the party’s nomination for running for president. This speech emphasized his platform on immigration, national security, and job creation while highlighting his outsider status and promising to “Make America Great Again.” It resonated with many of his supporters and helped solidify his message during the campaign.
• One of Joe Biden’s most memorable speeches was his address in Pittsburgh, Pennsylvania, in August 2020. In this speech, Biden presented his economic recovery plan, emphasizing the need for unity, addressing systemic racism, and rebuilding the economy in the wake of the COVID-19 pandemic. He focused on his vision for “ Build Back Better” and stressed the importance of creating jobs, supporting working families, and tackling the climate crisis.
• A notable Hillary Clinton speech was her address at the Democratic National Convention in July 2016. In this speech, Clinton accepted the Democratic Party’s nomination for president and focused on themes of unity, inclusivity, and progress. She discussed her policy proposals, highlighted her experience and qualifications, and called for the American people “to come together to address the challenges facing the nation.”
• Ronald Reagan’s “A Time for Choosing” speech is often regarded as one of the most impactful political speeches in American history and played a significant role in shaping his political career and eventually leading to his own presidency in 1981. Reagan delivered this speech supporting Barry Goldwater’s presidential campaign on October 27, 1964, just days before the U.S. presidential election.
• Abraham Lincoln’s most famous stump speech was his Cooper Union Address, delivered on February 27, 1860, in New York City. The speech primarily focused on the issue of slavery and its expansion, but Lincoln also touched upon foreign policy concerns. In the Cooper Union Address, Lincoln argued against the spread of slavery into new territories, emphasizing its moral and constitutional implications.

Adam Howarth

Adam covers the topic of Public Speaking for Digital Authority. From his first experience of oratory with his school debating society to his more recent experiences of promoting the local business scene in Wrexham, Wales, he has always been involved in public speaking.

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Jul 17, 2017

Write a Political Speech

by The Campaign Workshop

Write a Political Speech for Strategic Communications

Write a Political Speech - All candidates for political office should have a strategic communications plan in place, but not all candidates need to worry about writing lots of speeches for their campaign. For local office races, you may only find yourself wishing you had a speech during your announcement and on election night. In those moments, don’t panic! Writing a basic speech is easier than you think.

Monroe’s Motivated Sequence

There’s a format used by most political speechwriters, whether they realize they’re using it or not, called Monroe’s Motivated Sequence.  When you write a political speech use the five components of the Monroe Sequence, you can develop a persuasive argument to communicate just about anything your campaign might need - GOTV, asking for donations, defending a policy - in no time! All you have to do is place your argument into these five strategic steps:

1. Attention: This is where you draw the audience in at the top of a speech. It’s often necessary to welcome people and thank certain members of your audience right away, but try to keep that part short. Instead, focus on engaging your listeners. An attention grabber could be anything from a short personal anecdote to a rhetorical question. It allows the audience to connect with you and settle in for the rest of the speech.

2. Need: The need step could also be known as the problem step. This is where your argument truly begins. In the context of a strategic communications plan, the need step often lays out how a certain elected official or policy isn’t doing the best job. In this phase of the speech, you want to invite the audience to question their current situation.

3.  Satisfaction: Satisfaction comes when you provide a solution to the problem that was laid out in the need step. You want to calm the audience’s anxieties by explaining how you are going to make their lives better, and how the problem doesn’t have to exist. Is the problem that the district’s representative is failing to support small businesses? Lay out your plans to promote the local economy. 

4.  Visualization: The visualization step can be a little bit tricky because it’s fairly similar to the satisfaction step. In the satisfaction phase, you are presenting the details of your solution. Visualization ramps things up a bit by inviting your audience to imagine what their lives would look like if your solution (most likely you getting elected) actually happened. You need to paint a clear picture that the audience can see themselves in.

5.  Action: It’s all built up to this - asking your audience to actually DO something about the problem in order to help achieve your solution. In a strategic communications plan, this often means asking for a vote or a campaign contribution. The most strategic action steps are clear and simple. You want the audience to understand exactly what it is that they can do, and then feel compelled to do it. The action step should sum up what the purpose of your speech was all about. 

While this is the most standard sequence used when you write a political speech, feel free to play around with the order of the steps. Just remember that ultimately, each of these steps is helping you prove a point. Don’t be afraid to break minor grammar rules, either. Writing for the ear is different than writing for the eye. If you spoke in the same style as most great writing, you would probably come off sounding a little distant or robotic to your audience. Starting sentences with conjunctions and using common language can actually work really well in a political communications. 

Have questions about how to write a political speech?  Comment below. Check out blogs on political communications here!

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How we found bin laden: the basics of foreign signals intelligence, squid game’ season 2 teaser hints at new deadly games, we’ve found the best way to get 75% off your hulu subscription, huawei’s $2,800 mate xt trifold phone goes on sale in china, amid analysts’ supply concerns; idc: preorders surpassed 6.5m, versus ~3.9m foldables shipped in q2 (david kirton/reuters), dc appeals court to cop: yeah, it’s obstruction to delete messages telling capitol rioters to delete evidence of crimes, today’s nyt strands hints, answers and help for sept. 20, #201, today’s wordle hints, answer and help for sept. 20, #1189, today’s nyt connections hints, answers and help for sept. 20, #467, clicks keyboard review: trading speed for well-made nostalgia, 4 ways to write a campaign speech.

1. Start with a Strong Opening

The opening of your campaign speech is crucial as it sets the tone and captures your audience’s attention. Begin with a strong statement, anecdote, or question that evokes an emotional response. This could be a personal story or an example of a real-life issue affecting your target audience. Make sure to relate your opening to the main theme of your campaign, and use it as a springboard to introduce yourself, express your passion for the cause, and outline your vision.

2. Present a Clear Vision and Goals

Your campaign speech should revolve around a clear vision of what you aim to achieve if elected or if the campaign is successful. Clearly outline your goals, including both short-term and long-term objectives. Use concise and easy-to-understand language that resonates with your target audience. Explain why those goals are important for the growth and development of your community or organization, and how you plan to achieve them.

3. Address Relevant Issues and Propose Solutions

Identify the most pressing issues faced by your audience and address them in your speech. It’s important that you show understanding, empathy, and awareness of these challenges, as well as demonstrate that you have given considerable thought to possible solutions.

When presenting solutions, ensure that they are practical, achievable, and specific. Speak about how you will allocate resources to address these issues – be it through legislative action, policy changes, or other initiatives – and how they will benefit the community as a whole.

4. End on an Inspiring Note

To leave a lasting impression on your audience, conclude your campaign speech with an inspiring message that motivates your listeners to take action. Reiterate the importance of the goals you’ve set forth in the speech, stressing how their realization will create positive change for all involved.

Also, don’t forget to appreciate those who inspire you and those who’ve contributed to your journey. Thank your supporters and invite your audience to join you in making a difference. By ending on a passionate, optimistic, and persuasive note, you’ll inspire your listeners to become more active participants in your cause.

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• Student Council speeches

Student Council Speeches

By:  Susan Dugdale  

How to write a winning speech: a template, guidelines, plus example speeches

Student Council Speeches mark the end of an election campaign.

Will yours be successful?

The final answer is in the hands of your fellow students. It's entirely their decision.

However, up until they mark their voting papers 'yes' or 'no' you have the potential to make their choice of candidate for the upcoming year 'you'.

How to write a great student council speech 

Use the quick links below to find what you need to write a great student council speech, whether it's the President, Vice-President, Secretary or Treasurer role you're after.

• the primary purpose of your speech
• a template that includes all the necessary elements of a good Student Council speech
• points to consider carefully before you write
• an example Student Council President speech
• an example Student Council Vice President speech
• an example Student Council Secretary speech
• an example Student Council Treasurer speech
• a printable speech planner and outline to download
• vital tips for rehearsal . These make the difference between looking and sounding polished and bumbling.
• a link to a collection of videoed student council speeches
• how to manage anxiety about speaking in front of others

Understanding your speech purpose

Understanding the nature or purpose of your speech could make all the difference between winning and losing.

Student Council speeches are persuasive speeches . Their ultimate goal is to get you the YES vote.

To help you achieve that use the template, (framework or pattern), below to cover all the essential elements you need to pull together.

In addition, it will structure your speech logically, and effectively, from its opening through to its close.

(I've turned the template into a printable enabling you to plan and outline your speech efficiently and easily. You can download it from the link further down the page.)

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Student Council speeches template

• Greeting - Attention Getter - The Hook You'll need an opening statement or rhetorical  question to sit your audience up with open ears and minds. For more see: How to write a speech introduction: 12 of the best ways to start.  
• Who you are - your name, your place or grade in the school, and maybe, your hobbies or interests, and the clubs or teams you're a member of. For example, Amnesty International, the speech and debate club, cross-country and basketball. And if you've used a campaign slogan work it in. It'll jog people's memories. 'Ah, yes, that person!', they'll think. Being known and familiar gives you a head start.
• What you want - the role you are campaigning for: President, Vice President,  Treasurer, Secretary, Historian...
• What you are going to do for the audience - benefits to them in exchange for their vote. (Brief summary -you will expand this in the body of your speech.)
• Credibility - your qualification or expertise establishing your fitness for the role you want. (Brief summary - you will expand this in the body of your speech.)
• Transition leading to...
• Your Main Idea 1 - For example: your goal for the role, what you want to achieve, how you plan to do it, the benefits to your audience - what painful problem(s) will you solve for them, your fitness for the job, transition to...
• Main Idea 2 - Supporting ideas - details and examples - transition to...
• Main Idea 3 - Supporting ideas - details and examples - transition to...

NB. Only include a second and third idea if you have time to expand on them. If not, move through to the conclusion.

• Summary of main points
• Re-statement of what you want - to be elected to the role you're running for
• Re-statement of the benefits to the audience
• Closer, clincher, call for action

Points to consider BEFORE you write your speech

You'll make a better job of completing the printable student council speech template if you  take the time to go through the points below.

And then, read the student council speech examples, before you start to write.

Research the role

Think about your audience, what tone or choice of vocabulary is best suited to them.

Avoid trying to impress with either 'big' words or use of slang. Both are traps! Be yourself. Authentic. Real.

Keep your language conversational rather than overly formal and use smaller rather than large sentences.

Try using active rather than passive words. These convey enthusiasm. For examples, see this page on using action verbs . You'll discover how to go from boring bla bla bland to dynamic excitement.

What 'hook' will you use to get them to listen? Humor? Humor is good if it is relevant and inclusive rather than exclusive. (No 'in' jokes!).

Your goal in the role you want

Avoid setting up expectations that you will deliver beyond your capability. :-)

It might be very tempting, but can you really reduce school hours, increase academic standards, introduce a range of exciting new extracurricular activities, as well as have a 'green day' and a movie night every month? Please keep it real!

Your credibility or qualifications

Now is not the time either to be shy or arrogantly big-headed! Let the audience know how right you are for the role you want.

Set yourself apart from other candidates by sharing compelling personal stories or anecdotes that both support your pitch, and show you understand the key issues that matter to your fellow students.

Your school's requirements

If your speech does not meet pre- established criteria in any way you may find it is returned to you edited. It's safer to find out what those criteria are BEFORE writing to avoid having to re-write or worse, being disqualified entirely.

Mockery and personal insults are not clever. They boomerang back on you, letting your audience know you're not to be trusted and neither are you ready for leadership.

Readily acknowledging the skill and expertise of your fellow candidates sincerely in a way that doesn't demean yourself, or them, shows an open mind and maturity.

Aim to have your speech ready BEFORE the deadline.

Give yourself time to prepare thoroughly, including time to review of your opponents' campaigns. That can be very useful for seeing their strengths as well as their weaknesses, which you can then respond to in your own material.

Student Council President speech example 

Here's a sample student council speech. I've written it from the perspective of someone running for President.

As you read it, imagine it said aloud. That will help you get the rhythm and flow of language. The speech is between 3 - 4 minutes long, depending on how quickly you speak.

Vote Sophia Clarke for Student Council President

"I’ve got a question for you. I’m not asking you to shout your answer out, or raise your hand. All I’m asking is that you give it room in your mind. Let it sit for a bit, and have a think about it.

My question is – do you believe like I do, that all of us deserve the opportunity to make the best of ourselves? Not second best, 3 rd , or even, highly commended. The BEST.

I’m Sophia Clarke. I’m in the 12 th  grade, and I’m running for president. My vision is that each student is enabled to develop the skills and confidence to become the bigger, better version of themselves. The best they can be.  Regardless of who they are, and what they need to achieve that.

It’s an audacious goal. Some would say an idealistic, rather than a realistic, one.

However I say it’s awesome. And that you’re intelligent people who realize that reaching any goal starts with taking the first step.

So let me remind you why choosing me, Sophia Clarke, for president, is also choosing a better chance for yourself, and everyone else to grow.

I know you, and I know your needs well. I’ve served on your behalf in multiple roles through my years here; secretary, auditor, public relations officer, and have successfully taken on multiple issues. You’ll know some of those through directly benefiting from them.

It was me who was behind the push to get a regular anti-bullying program running throughout the school. That was two years ago, and now the  Teens Against Bullying  message underpins what we expect and strive for in our every day dealings with each other.

We know incidents of bullying are far fewer as a result. As our orange tee shirts say we ‘choose kindness, acceptance and inclusion’ for each other, and our selves.

Who has been involved in our mentoring-homework program? Either as a buddy-tutor or as a student getting a helping hand? And who, like me, is passionate about making sure that everybody gets a fair go?

In the past year, under my watch that program has escalated. We have over 50% more tutors across more subject areas and more students taking up the offer of help. That is a fabulous outcome for everybody. Truly win-win.

A tick in the box alongside my name is a tick for the continued growth of those programs. Their value is proven. They allow each of us to grow and experience the strength and confidence that comes from knowing that we can make a positive difference in other people’s lives as well as our own.

When you vote me for President you get my capacity to organize, to liaise, to listen and to speak, working for the benefit of everybody.

A 'yes' for me is a 'yes' for appreciating and celebrating diversity.

A 'yes' for me, Sophia Clarke for President, is 'yes' to a better you.

And together that is a 'yes' to a better life, and a better school, for all of us."

Student Council Vice President speech example

Like the speech above, this one runs to approximately 4 minutes when said aloud. Try it and see.

Nod your head if you've heard of the phrase '2nd fiddle' or '2IC'.

What about 'sidekick'?

Not booting a ball in from a sideline but a trusty partner to whoever it is who has the leading role. Like Robin is for Batman.

Or like, {name of your country's Vice President or Prime Minister} is for {name of country's President or Prime Minister} or {name of your school's Vice Principal} is for {name of your school's Principal}!

Well, that's what I aspire to - to become the trusty, tried and true sidekick to the President on our student council.

My name is Jason Hull. I'm in Grade 12 and proudly standing in front of you today as a candidate for the role of Vice President. Yes, I am asking you to give me something of immense value - your vote.

I know what the issues, here at {name of school} are. As part of my campaign, I've interviewed you, and listened. I promise your ideas will be acted on.

Afterall I've trained for this role, put in the time. You know, I know how to get things done.

Last year I served as Secretary and the year before that I was a representative for the committee - proof that I'm committed to bettering our school environment not just for you, but for everybody!

With your support, I'll be your go-to guy when you want to make sure that your opinions and feedback reach the decision-makers.

One of my main goals as your Vice President is to champion your initiatives: amongst others, that's the library extensions you told me about, the desire for healthier food choices in our cafeteria, and the urgent need to increase and diversify the workforce and out-reach opportunities that so many of you mentioned.

Whether you're passionate about improving our school facilities, or enhancing our community involvement, I'll be there to guide and help you. 

In the role of Vice President, I will work alongside the President fulfilling my duties to the best of my ability. 

Together, we'll make sure that your concerns, and hopes are not just heard but actively pursued. Not 'I' will make sure, but 'we'.

There is no 'I' in we, and that too, is a prerequisite of the Vice President's position: the capacity to put aside ego and to work productively for the good of all.

Because together, we, the Vice President, the President and the other council members, are stronger and can achieve more.

The Vice President role may be a support act but it's a vital one.  To succeed in it, collaboration is key. I promise to work hand in hand not only with the President but also with the entire student council team, our teachers, and our administration on your behalf.

Unity is strength. More than ever, we need to nurture understanding, kindness and respect for each other. Regardless of your grade, interests, or background, I want every one of you to feel valued and heard.

That's a goal many would say is impossible.

However, I say, we need to be the difference we want to see in the world. And to borrow those famous words of Helen Keller's: "Alone we can do so little. Together we can so much."

It would be an honor to be your voice, your eyes and your ears as Vice President.

So, I ask you, will you trust me to have your best interests at heart? Will you enable me to work on your behalf?

And are you willing to give me, Jason Hull, your vote for best sidekick, aka. Vice President?

I'll take those smiles, as a 'Yes'.

Example Student Council speeches for Secretary and Treasurer

Click the link to read an:

• example Student Council speech for the role of Secretary . Plus, an overview of the Secretary's main tasks and responsibilities.
• example Student Council speech for the role of Treasurer . Plus, an overview of the Secretary's main tasks and responsibilities.

(This page was getting far too long to include them both here. ☺)

Get the printable student council speech outline

Click on the image below to open a downloadable printable student council speech planner and outline pdf. (Please note it will open in a new window.)

Your completed outline will provide both the structure and the content you need to efficiently write your speech.  

After you've finished writing your speech

Now that you've finished writing, you're ready to begin work on your delivery: how you present the speech to your audience.

The first step in that process is making sure your speech fits comfortably into whatever time you've been allocated.

After that comes rehearsal. The information you need for both steps is below.

Timing and word count

Student Council Speeches are generally brief: around 1-4 minutes long which isn't a lot of time! That's between approximately 150 - 600 words at an average speaking rate of 150 words per minute.

To be safe say your speech out loud as if you were delivering it for real and time it. In some schools going overtime can result in being disqualified.

Going faster to fit everything in

Please do not be tempted to say it faster to get everything you planned said. As a strategy it doesn't work. You'll end up gabbling: speaking far too quickly and people won't be able to understand what you're saying.

Cutting out extra material

If you have got too much material for the time limit, cut it. Choose the least important ideas to let go of first. Then move on to rephrasing to reduce the number of words used to express a point.

When you think it's done, repeat the test. Say it out loud as if you were actually giving it, and time it.

If you're now within the allotted time, you are ready for rehearsal.

For more about word count see: how many words per minute in a speech

How to rehearse your speech

Please, please  rehearse your speech ! Do not be tempted to wing it. The more you rehearse the easier it will be to deliver it well.

Remember it is only 1 to 4 minutes long! In that time your goal is to have your audience ready to vote for you.

You can help them make that decision by being confident and prepared. You will show that through:

• your speaking style  - natural, sincere, fluent, understandable (clear and able to be heard without straining)
• your body language  - relaxed, open gestures, good eye contact and smiling
• your personal grooming or presentation  because how you look 'speaks' too. Make sure that your clothing and general grooming supports your speech because, like it or not, you will be judged on both!

Go to: how to rehearse a speech properly .

 Videoed Student Council speech examples  

How do other people handle a Student Council speech? What's their content and delivery like?

Are they funny? Formal? Too hurried? Confident? Familiar with the audience?

It can help to look at what others have done. Even if it's only to decide their way will not be your way!

Click the link to access a collection ten videoed student council campaign speeches from the 2018 student council executive board candidates for Malvern Preparatory School, Malvern, Pennsylvania, USA. 

At the foot of the article you'll find links to the videos of the school's 2015, 2016 and 2017 student council campaign speeches.

A word of warning

Ps. panic not.

If you find yourself getting anxious over the thought of delivering your speech, please check this page for help.

• How to deal with acute public speaking anxiety: 14 ways that will help

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Student Council Speech Ideas & Tips to Help You Win

Whether you want to be president or head up PR, we've got you covered with tips and example student council speeches.

Lori personal and professional experiences have helped her cultivate a broad writing portfolio, spanning publications on subjects like education and parenting.

Learn about our Editorial Policy .

Kate is an experienced writer who has written hundreds of articles for publication.

Getting involved in student council is an amazing way to have a little extra influence in your school, but you have to win an election to get that influence. If you want to convince people to vote for you, you'll need a great student council speech that they'll remember on election day.

Serving on your school's student council gives you a say in student activities and a voice with the school administration, and that's a pretty big deal. It also looks good on college applications. However, to make it onto the student council, you'll first need to give a speech and gather votes from the other students. We've got you covered with writing tips, examples, and ideas to give you tons of extra confidence (and hopefully that win you want).

Winning Student Council Speech Ideas

You've probably done a little (or a lot) of persuasive writing in your classes, and you can totally build on that to write a great speech. You'll also want to make your speech memorable and fun to listen to since you need these kids to think of you when it's time to vote.

• Funny Student Council Speech Ideas to Help Everyone Relate to You
• Tips for a Winning Student Council Speech for Treasurer
• Self-Introduction Speech Examples & Tips to Help You Be Confident & Calm

Use these suggestions to help you craft a speech they'll never forget. It's important that you make sure your speech suits your school and position.

Open With a Humorous Story

Start your speech with something that will make everyone laugh . That can be a joke or a hilarious anecdote — there are no wrong answers as long as you amuse people and don't offend them.

• Funny Intro Ideas for Student Council Speeches

Tell What You've Done Already

Next, you need to establish your credibility. Why should people vote for you? Why are you awesome at this role already? Show off your leadership experience and your connections to people in the school or community.

Explain the Role You're Running For

At this point in the speech, you want to clearly state what you want people to do. Tell them what student council role you're hoping to get and that you will do well in this position.

Keep your speech short and to the point and be honest about why you'd like the position regardless of whether it's a big or smaller role. For smaller roles, such as sergeant-at-arms, auditors, or public relations, hone in on what qualifications you have and use vivid examples to keep your audience interested.

Clearly Ask for Their Vote

Finally, you need to make sure you clearly ask people to vote for you. Mention the election day specifically. It's also nice if you offer to answer any questions or chat with people one-on-one.

Make Your Student Council Speech Stand Out

While there are certain traits and promises the student body expects from every candidate's speech, they want to choose one person who stands out from the crowd. Even if you're running for a smaller position, such as a PR officer or sergeant-at-arms, you may need to make a great speech as well in order to get elected. Make your speech the most memorable one in the room.

• Grab a thesaurus and look for synonyms of common words used to describe the position you're running for. When all the other secretarial candidates talk about their attention to detail, you can use words like "meticulous" or "assiduous" to sound different.
• Include visuals like props, a themed outfit, or specific hand gestures to give your speech a multidimensional feel.
• Choose a speech theme to structure your presentation like a specific social media platform, a historical event, or a particular sport. Look for a theme that relates well to the role you want.
• Invent a catchphrase that captures the spirit of your speech to keep the student body talking about it all the way to the polls.
• Add sound effects, song lyrics, or music to give the speech more life.

Student Council Speech Examples for Each Role

Get inspired to write the perfect speech with these examples for each major role. Whether you're hoping to be president or secretary, these samples can help you get started writing your own speech.

Sample Speech for President

Hello, my name is John Doe and I'm a junior. I'm not the type of student who will lead a senior prank or skip class with you, but that probably isn't what you want in a class president anyway. What I do offer is steadfastness, hard work, and the ability to work with others even during difficult circumstances while still keeping a sense of humor.

Last year, when the cafeteria stopped serving the salad bar, I was able to get it reinstated by starting a petition, having many of you sign it, and taking it to Principal Smith. Because we worked together, we were able to bring the salad bar back, and now it's better than ever.

During the last three years at Sample High School, I've been involved in many activities. I've played basketball, spent a short time in the school band, worked on various committees, and helped tutor students after school. Last year, I was adopted into the National Honor Society and started an after school club for airplane enthusiasts that meets once a week.

As your student council president, I vow to end all homework. Just kidding. I can't do that, but what I can do is be your voice with the school administration and work to make this the best year Sample High has ever had. I will introduce ideas for events, such as dances after high school basketball games, and we'll work together to help the community through volunteer work and showing them just how dedicated the students at Sample High are.

I would appreciate your vote for president. If elected, I will continue to fight for the things that are important to students, no matter how big or small they might be. Let's work together to make our stamp on this community and on the world.

If you're running for the highest role in your class or school, your speech really needs to stand out. This is the most competitive race, so make sure you leave people with a clear idea of who you are and what you want to do.

Vice President Speech Example

Instead of starting with my name and what I'm running for, at which point you'll tune me out and start looking at the smudge on your left shoe, I am going to tell you my favorite memory so far from high school. On my first day at Sample High School, I had no idea how to get to my classes. This school is big, and I was lost.

On top of that, I was rushing around trying to find my class and tripped and fell flat on the floor in front of the cutest guy I'd ever seen. Not only was he nice enough to help me up, but several other students rushed to help me, got me to my classroom, and made me feel better about how goofy I was. That was the moment I fell in love with Sample High School. We all help each other and you don't find that just anywhere.

One of the reasons I'm running for Vice President of the student council is that I want to give back to the high school I love so much. I want to be that friendly face for new students coming in and a defender for students already here.

During the last two years, I've prepared myself to serve as Vice President by taking on extra work organizing a fan club for our football players to cheer them on when they play at home and make sure our school is represented in the stands at every away game. I've spent time as an office aid, learning about the everyday running of the school and silently taking notes on what we as students can do to improve things and how we can work with the administration.

As your Vice President, I will stand beside your president, offering support and stepping in when she is not able to be here or asks for some extra help. I'll sit on the student council and get actively involved in planning prom , graduation, and homecoming. I will always be here to listen to your concerns or to help you off the floor should you fall flat on your face like I did.

I am asking for your vote for VP of the student council. I love this school. I want to be helpful, and I want us all to build memories we'll remember and treasure forever. Now, if I can just get off this stage without falling on my face, I'll be in good shape.

A vice presidential speech needs to be highly effective to gain student confidence. This means you need to grab their attention and keep it throughout the speech, as well as clearly telling your audience what you want to accomplish.

Secretary Election Speech Sample

Today, I want to tell you something about me that you might not know. From the time I was five years old, I've been taking guitar lessons. I don't play in a band and I don't take music classes at school, but every night when I get home, I pick up my Fender and I relieve any stress from the day by playing a few of my favorite classic rock songs.

Learning to play a musical instrument takes a lot of time and stubbornness. There are times when I just wanted to quit because my fingers were raw from trying to learn a new chord or that song just didn't sound right. However, I stuck with it until I overcame the challenge and that is exactly what I'll do as your secretary. If there is an issue that needs to be solved, I won't quit until we figure out a solution. I will bring your concerns to the other council members, and like learning a new chord, I will stick with that concern until we figure it out.

I would like your vote for secretary of the student council. You never know, I may even bring my guitar to a student council meeting or two and just set it by my side as a reminder of why we need to work hard to achieve worthwhile things.

In your secretary speech, explain why you are perfect for the role. Highlight your organizational skills, perseverance, and ability to get along with everyone.

Treasurer Election Speech Example

Those of you who already know me probably know that math is my favorite subject. I'm proud of my inner geek, and I think it makes me perfect for the job of Treasurer. The student council treasurer is in charge of keeping track of money and numbers, so this role is a perfect fit for me and I've decided to run for the position.

I've been a member of Jackson High's Mathletes for the last two years. In case you're not familiar with this group, we are a group of students who love math and go out and compete in events. We've won state twice in the last three years. I also am a member of the orchestra. We perform throughout the school year and at school basketball games.

The student council treasurer has to be good at math to keep track of all those numbers. Vote for me, and I'll make sure our numbers add up. I'll also have fun doing it because I'm just crazy enough to love numbers.

• Example Student Council Speech for Treasurer & Tips to Write Yours

A class treasurer needs to show his or her trustworthiness and math abilities during the speech.

Example Speech for Any Student Council Role

Many of you probably know me best for tripping over my feet and falling face-first off the stage during prom. Once I got over that embarrassment, I decided I could face you here today.

From the first day I arrived at Sample High School, I knew I wanted to become more involved. From serving on the school newspaper as the Features Editor to helping plan prom last year, I consistently spend time in leadership roles and try to make this school an even better place than it already is. Many of you probably know me from my work with Key Club and the volunteer time I've spent at Sunnyvale Nursing Home and cleaning up our community park.

It probably won't surprise you that I have decided to run for student council for the role of ___________. As student council _________ (role), I will strive to continue to make improvements in the school for every student here at Sample High. The student council works side-by-side with the student body and the administration to ensure student events throughout the year are successful. As _______, I will ensure that you have a memorable year.

Today, I am asking for your vote for me on election day. Should you elect me, I will listen to your concerns and work hard for you. I'm happy to chat with anyone after this event to answer any questions you might have.

• 9 Science-Backed Ways to Stay Focused on Your Schoolwork

Ways to Add Humor to Your Speech

One of the best election speech ideas for students is to work some humor into your speech. Infusing a bit of humor into your speech can help you better connect with your audience while making your speech really stand out. You can try using silly jokes, sarcasm, or inside jokes that only those who attend your school would get. These ideas might help. 

• Say in a serious tone, "Settle in, I've got about three hours' worth of material to get through."
• After your speech, say, "Okay, now for my speech."
• Use a teacher or principal as a funny example, such as, "I'm as passionate about our school as (insert teacher) and as energetic as (insert teacher) after he/she's finished his/her coffee."
• Say, "I care about this position as much as (teacher) cares about (insert book, movie, or learning principle that teacher speaks about a lot)."
• Say, "I was really nervous to give this speech, so I've been practicing a lot in front of my (insert pet). He/she/they said it could use some work, so I guess I'll just give this my best shot."
• Use self-deprecating humor by saying, "My annoying need to be organized and scheduled would make me a great fit for this position."
• 65+ "Anything But a Backpack" Day Ideas That’ll Make You a School Legend

Deliver the Speech With Confidence

Once you've prepared your speech, practicing a few times alone and in front of an audience can help you get ready to deliver your speech with confidence. Whether your speech is lighthearted and funny or serious and to the point, there are a few things to keep in mind.

• Make eye contact with those you are speaking to and don't focus too heavily on one person.
• If you make a mistake, keep going. No one knows what your speech is supposed to sound like.
• Practice some deep breathing exercises or mindfulness beforehand to calm nerves. Remember to take deep breaths throughout your speech and speak a bit slower than you normally would, as nerves can cause you to speak more rapidly.
• Visualize yourself doing your speech well the morning of it.

Make Your Election Speech Memorable

Whether you use one of the samples listed here or write an entirely new speech, be sure to put a personal touch on the speech. By focusing on what makes you unique, your passions, and your skills, you will show confidence in front of your classmates and let them see a side of you they may not have seen before. Whether you win or lose the election, you can hold your head high and know you gave the speech your best.

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A Guide to Writing School Speeches: Structure, Delivery, & More

Last Updated: September 19, 2023 Fact Checked

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• Writing & Structure

Sample Speeches

This article was written by Lynn Kirkham and by wikiHow staff writer, Finn Kobler . Lynn Kirkham is a Professional Public Speaker and Founder of Yes You Can Speak, a San Francisco Bay Area-based public speaking educational business empowering thousands of professionals to take command of whatever stage they've been given - from job interviews, boardroom talks to TEDx and large conference platforms. Lynn was chosen as the official TEDx Berkeley speaker coach for the last four years and has worked with executives at Google, Facebook, Intuit, Genentech, Intel, VMware, and others. There are 11 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 1,089,128 times.

If you’re running for office in school elections, delivering your candidate speech can be one of the most important parts of the whole process. And you can’t deliver a good speech without writing a good speech. Sure, there are templates online that you can just paste in your name into, but a speech written by you, that represents you, holds a much better chance of making an impact on your classmates/voters. In this article, we’ll walk you through expert advice on crafting a speech that’s clear and concise, as well as some public speaking tips to help you resonate with your audience. The true power of your speech will come from how you personalize it, but consider this a comprehensive blueprint to help you get started. This article is based on an interview with our professional public speaker, Lynn Kirkham, founder of Yes You Can Speak. Check out the full interview here.

Things You Should Know

• Begin your speech by stating who you are, the position you’re running for, and a catchy slogan that reminds the audience what you’re working towards.
• Use the middle of your speech to explain your goals, if elected, and give a few specific steps on how you plan to achieve those goals.
• Keep your speech short and sweet; most school election speeches are only about 150-250 words.

Crafting Your Message

• For example, you might begin your brainstorming sesh with goals like “outlaw homework” and “allow skateboarding on campus.” Then, as you condense your ideas, you’ll become more realistic with plans like adding healthy food options at lunch, expanding a tutoring program, or working to reduce bullying.

• Your slogan can be lighthearted (“The Right Manuel for the Job”) or serious (“Your Voice for Change”).
• It can be focused on one specific issue (“Save the Spring Formal”) or aimed more broadly (“Let’s Fly Higher Together”). Most importantly, the slogan should make people think of you when they hear or see it, and give them an idea of how you’ll serve their interests.
• When writing a slogan , avoid negative language. You want to sound confident in yourself, rather than unconfident in your opponents.
• For example, if you’re trying to come up with a treasurer campaign slogan, you might say “A Vote for Maggie Makes Cents” or “Bank on Hank” rather than “Lyle Can’t Be Trusted With Money” or “Vote Hank, Not Celia.”

• A great way to show your qualifications and personalize your speech (without sounding like you’re blowing your own horn) is to tell a story. Talk about what made you want to run for office.
• For example, if you’re looking for FFA (Future Farmers of America) speech ideas, you might write “I’ve been working with animals since I was a kid and it taught me so much about life. I want to inspire other young people to do the same.”

• It can help to write down some key traits you possess and build your speech from there. For example, if you write “hardworking,” you could use your speech to talk about the countless hours of effort you plan to put into this job.
• If you write down “empathetic,” you can talk about how you understand people’s point-of-view and, if you’re elected, you’ll make sure everyone feels listened to.
• It can be difficult knowing how you come across. If you don’t know what your key traits are, ask your friends how they see you. They’ll be positive yet realistic.

• Avoid complicated sentences, jargon, or unnecessary asides. While your skill with language may work well in essays, now is the time to connect with an audience in words they can easily understand.
• As you draft your speech, read each sentence aloud after writing it. If it sounds awkward, clunky, or overly complex, revise it in simpler terms.

Structuring Your Speech

• Something simple like “Hi. I’m Jane Thomas, and I want to be your class president because I am dedicated to Making Butler High Better Together” is a highly effective way to begin.
• Try to tweak your introduction to match your personality. You could say “Some people say that Leon Lawson is too wild and not serious enough to be vice-president. Well, I’m Leon Lawson, and I say that I’m Seriously Wild about shaking things up in Key Club.”

• For instance, you might say “Bullying is an epidemic at Adams High School. Odds are that you have been bullied, seen someone being bullied, or even been a bully yourself. We can all do better.”
• Asking the audience can be a helpful tactic to connect over an issue. You might say “Raise your hand if you’ve been grossed out by the condition of our school bathrooms.”
• When stating the issue, avoid negative comments, or blaming a particular person or group. Instead of “Principal Stevens has done nothing to help with school lunches,” you might say “I hope to work with Principal Stevens to develop a plan so all our students are fed.”

• Be as precise as you can when explaining how you plan on accomplishing your mission. Instead of “I will unite the student body” (which is vague and unrealistic), you might say “I will create an open forum for students that meets every Friday at lunch so we can all share our ideas as a team.”
• Use active verbs to describe what you have done/will do. Some examples include: “pursue,” “follow,” “take up,” “initiate,” “present,” “represent,” “create,” “build,” and “lead.”
• If you’re running for re-election or have held a different office, talk about a few things you have done and a few you will do. Make it clear how they all link together. For example, you might say "As my work as President of Spanish Club shows, I can manage a team of people to achieve common goals. I will use this experience to pursue change in Student Government, too."

• To improve the ethos of your speech, find ways to connect yourself to the position you’re running for. Market yourself by listing your relevant experience and how you’ve prepared. For example, you might say “I’m secretary of 2 other clubs, so I can easily transition to secretary of Bible Club.”
• To improve the pathos of your speech, find moments to show off your personality. Are you goofy, fun-loving, sincere? Let that shine through in your language. You might add a joke or use some vivid adjectives.
• To improve the logos of your speech, make sure your goals are well-connected and realistic. Clearly explain why it’s reasonable for you to achieve each of your plans during your time in office.

• Even if you don’t have a short time limit, people rarely complain that speeches are too short. Don’t waste time on unreasonable promises or unnecessary details.

• For example: “We all know that there are too many cliques and factions that divide us as students here at West Branch High. This Friday, please consider voting for me, Ben Davis, for student council. I’ll make it my number one job to bring all West Branch Eagles together so we can Fly High as One.”

• For example, you might say “I have several additional ideas for ways to bring back Tiger pride to our school. I would love to hear your ideas too after class.”

Rehearsing Your Speech

• If you’re allowed to, practice giving your speech in the location where you’ll actually be presenting it. Get a feel for the room and the podium, so you’ll be that much more comfortable come speech day.

• If you can memorize your speech, great, but you don’t want it to sound like you’re just regurgitating words from a page. Know the speech by heart, so that you can seamlessly adjust to a misstated phrase or an unexpected opportunity to connect with the crowd.

• It can help to meditate before your speech and picture yourself getting a standing ovation (or whatever the best possible scenario is for you).
• Rely on whatever relaxation techniques work for you to get ready for your performance. If that means employing the old trick of imagining the audience naked, go for it — maybe just watch who you tell about having used it!

Delivering Your Speech

• Smiling throughout the entirety of your speech is an easy way to appear warm and confident without much effort.
• If you use hand gestures while you speak, be sure they’re not excessively distracting and keep your use of them limited. Appropriate hand gestures can help you engage your audience.

• You don’t necessarily have to make direct eye contact with any specific person. Just make it clear you’re trying to connect with your audience.

• If you make a mistake while giving your speech, don't panic. Laugh it off and move on. This will show that you are flexible and adaptable, and will encourage others to see you as someone who can meet challenges without losing her cool.

Community Q&A

• If you're very nervous before presenting the speech, try looking just above the heads of the audience or focus on a person that does not make you nervous, like a friend. Thanks Helpful 3 Not Helpful 1
• If you don't win, it's okay! Know you gave it your all and tried your hardest. There's tons of other opportunities to showing great leadership. Thanks Helpful 3 Not Helpful 1

You Might Also Like

• ↑ https://writingcenter.unc.edu/tips-and-tools/brainstorming/
• ↑ https://passport.vec.vic.gov.au/students/vote
• ↑ https://library.centre.edu/POL120Fall2019
• ↑ https://www.apa.org/monitor/2017/02/tips-speaking
• ↑ https://finley-h.schools.nsw.gov.au/content/dam/doe/sws/schools/f/finley-h/localcontent/how_to_write_a_speech.pdf
• ↑ https://www.comm.pitt.edu/structuring-speech
• ↑ https://writing.wisc.edu/handbook/process/reverseoutlines/
• ↑ https://www.lsu.edu/hss/english/files/university_writing_files/item35402.pdf
• ↑ https://pll.harvard.edu/course/rhetoric-art-persuasive-writing-and-public-speaking
• ↑ https://writingcenter.unc.edu/tips-and-tools/conclusions/
• ↑ https://hbr.org/2013/10/the-power-of-restraint-always-leave-them-wanting-more

About This Article

If you need to write a speech for school elections, think about what you would like to accomplish while you’re in office, then narrow that down to 1 or 2 goals. Next, come up with a catchy election slogan. Open your speech by introducing yourself and your message, giving a few details about why you’re the right person for the position. Include your slogan early in the speech, then identify your main goal and outline your clear, realistic plan for accomplishing those goals. End with a strong statement that tells the other students why they should vote for you. Keep reading for tips from our reviewer on delivering your election speech! Did this summary help you? Yes No

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Advocacy Campaign Speech

Advocacy campaign speech generator.

Have you ever done a campaign speech before? There are a lot of people who would think that campaign speeches are only made during special events or for gathering a lot of people for a specific cause. Some may also believe that campaign speeches may have a negative or positive outcome. This may depend on what and how you may see it as this type of speech brings a lot of people together to listen and as much as possible to persuade them to join your cause. Of course, there are a lot of types of campaign speeches and each has its own purpose. During special events in your city, school, country, or other places, you would often hear a lot of people gather up to talk about advocacy. When you are tasked to make an advocacy campaign speech, will you take the opportunity to do it? With that, we will help you be prepared for your speech through the examples and tips below.

7+ Advocacy Campaign Speech Examples

1. advocacy false campaign speech.

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2. Advocacy Campaign Speech on Poverty

3. Advocacy Campaign Speech on Social Issues

4. Advocacy Campaign Speech on Environment

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5. Advocacy Campaign Speech on Education

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6. Advocacy Campaign Speech on Human Rights

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7. Advocacy Campaign Speech on Health

8. Mobile Advocacy Campaign Speech

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What Is an Advocacy Campaign Speech?

An advocacy campaign speech is a type of speech that lets people  understand the information  or the advocacy that they campaigning. It also gives the person making the speech an opportunity to talk about subjects that may seem controversial to a lot of people or subjects that give such a huge impact on the audience. You should  present your speech in a way that a lot of people will be able to perceive what you are explaining. The purpose of an advocacy campaign speech is to carry some, if not all, the weight of what you believe in or what you believe you can support or change.

How to Write an Advocacy Campaign Speech?

To deliver  a good advocacy campaign speech, you must first learn how to write an advocacy campaign speech. We were taught in school how to write and make speeches, so it would basically be the same except for this kind of speech. You may need some other information to make your advocacy campaign speech better. Your key point is to persuade your audience to believe in your campaign.

1. Make an Outline of Your Speech

When it comes to making any speech, especially an advocacy campaign speech, make sure to remember that your point for making the speech is to persuade and talk about controversial topics. So it is always best to make an outline. Making an outline helps you be guided on the flow of your speech.

2. Pick a Topic You Want to Engage with Your Audience

When it comes to making any speech, especially an advocacy campaign speech, make sure to remember that your point for making the speech is to persuade and talk about controversial topics. So it is always best to make an outline. Making an outline helps you be guided on the flow of your speech.

3.  Draft the Entire Segment of Your Speech

Once you have your outline and topic, you need to engage with your audience. You can start with drafting the entire segment of your advocacy campaign speech. Write everything and anything about the topic of your choice. In addition to that

4. Avoid Using Difficult and Unclear Jargon

Remember when you are making your advocacy campaign speech, your entire point is to inform, persuade, and give context to your advocacy. When you are using difficult and unclear jargon for this type of speech, the chances of your audience understanding are slim to none. To avoid this, be sure to use general and simple jargon to get your point across.

What is an advocacy campaign speech?

An advocacy campaign speech is a kind of speech that you make or do in order to talk about controversial subjects or topics that have made a huge impact on you or on society in general.

What can an advocacy campaign speech do?

The speech gives useful information to the audience by letting them understand the key points of your advocacy. The advocacy campaign speech is done to provide awareness of topics that not everyone would want to talk about or address.

How long should an advocacy campaign speech be?

The introduction of your campaign speech should not be too long. You may have such a good speech but you should also remember the audience’s capacity to listen. Keep your introduction short and catchy enough to get your audience’s attention on your speech.

Many people, when given the opportunity, may not take it when it comes to talking about controversial topics. The reasons may vary, but the most common reason is that not everyone may want to listen to the topics being discussed especially when it comes to advocacy campaigns. When you are given the opportunity, remember to do your research about the topic and to make sure it has given you a good impact enough to talk about it.

Text prompt

• Instructive
• Professional

Create an advocacy campaign speech for environmental conservation

Help me write an advocacy campaign speech for mental health awareness

A short speech – create a 3 minute speech that rocks

I’m in the Charles Pearson Theatre at the University of Melbourne, watching 12 short speeches. It’s a 3 minute speech competition called the  3 minute Thesis .

These annual, 3 minute speech competitions challenge Ph.D and Masters students to effectively communicate 3-1/2 years’ of technical research into a short speech. Their task is to convey only the most important ideas and findings to a non-technical audience – and with only a single slide.

A short speech is a great test

As you’d imagine, it can be difficult to condense all that research and knowledge into a 3 minute speech, yet still convey all the pertinent information .

But that’s exactly why it’s such a great exercise for all speakers .

That’s because, in order to be effective, your ideas must be able to be communicated in the most brief, simple and clear manner possible. You need them to stick in the listener’s mind.

Not everyone is good at this skill – indeed, few people are. But you need to be if you want other to see the value of your ideas.

By the way, if you think giving a good 3 minute speech is hard, try doing one in just 5 words! That’s what they do at the Webby awards .

What did the winning speakers do right?

Despite giving a short speech on very different topics, there were some common practices I noticed about the winning speakers.

• They presented an exceptionally clear message .
• They included a “ top and tail ” element.
• They made use of metaphor and other verbal illustrations to simplify a complex idea.
• They spoke like they were having a conversation with their audience – not ‘giving a formal speech’.

The losing speakers, by contrast, were more forced. Some were so unnatural they seemed to be giving a pantomime a speech for an audience of children. The engagement of conversation was missing. We’ve talked before about the importance of an unforced, natural style .

How to create a short speech.

1. use a simple structure..

Start by clearly saying the ‘headline’ and key idea underpinning your speech in simple, everyday language, and follow with a simple structure supporting your main point. Here are some examples:

A: Headline and 3 supporting reasons:

With this approach, follow your “headline” statement with 3 simple supporting reasons. State each reason clearly, and explain how each one helps achieve or support the objective.

“We must change the way we work – for 3 important reasons:

• Thwack …,
• Kapow…,
• Whamm. “

B: Problem – solution:

This is a simple structure of only 2 parts. It’s an easy yet powerful way to capture people’s attention and interest when done well. But you’ll want to avoid the trap of rushing through the problem, and spending too much time on your brilliant solution.

If you really want to hook people, take some time to paint a vivid picture of the problem first. Your audience will then be clambering for a solution with both ears open.

C: Timeline:

In this type of short speech, you might cover:

• The history of the issue …
• The current situation …
• What might happen in the future …
• And the ramifications of agreeing (or disagreeing) with your main argument.

D: Metaphor/Top & Tail:

To “top and tail” simply means starting with a story/quote that hints at your message. At the end, you recall that story and link it to your message.

This short speech from a 3 minute speech competition makes excellent use of this approach.

Start your speech (“the top”) with a compelling metaphor to make a memorable point, and end the speech (“the tail”) with the same metaphor — but adjusted to show the benefit of adopting your central argument.

2: End with a memorable message:

Just as important as how you begin and structure your speech, is how you end it .

Consider the same techniques at the end of your speech. A metaphor that links back to your original premise, or finishing with a thought-provoking question, are two ways to burnish your speech in your listener’s mind.

These videos of the 1st and 2nd place winners of a 3 minute speech competition show how effective these closing techniques can be: 1st Place: Sara Ciesielski 2nd Place: Samantha Lichter

People worry that time limitations mean they have to ‘dumb down’ their valuable research — this is not the case!

A vivid message and a compelling short speech can become a window to the depth of your research, and give clarity to the value of your ideas.

A 3 minute speech gives you a huge amount of time to do this – if you use the time wisely and structure your speech to maximum effect.

Want to be a great speaker? Get the kindle ebook from amazon.com: What’s Your Message? Public Speaking with Twice the Impact, Using Half the Effort

Evidence tells us voters might be convinced to accept short-term pain for long-term gain – but it will be a hard sell

Postdoctoral Research Fellow, School of Politics and International Relations, Queen Mary University of London

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Matthew Barnfield receives funding from The British Academy.

Queen Mary University of London provides funding as a member of The Conversation UK.

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In the build-up to his government’s first budget, Prime Minister Keir Starmer has been setting expectations low. It will be “painful”, he has warned , and a “difficult trade-off” will have to be made because of the economic inheritance left by the last government.

The UK will have to “accept short-term pain for long-term good”. In practice, this means cutting back on state support, holding off on infrastructure projects and potentially raising taxes (albeit, Starmer promises us, not income tax, VAT, or national insurance) in order to “fix the foundations” of the nation.

It is somewhat uncommon to hear politicians talk this way. That’s because, as recent research has shown, those politicians often believe voters care much more about the near future than the far future. Asking people to sacrifice their short-term interests in pursuit of some long-term goal is, apparently, not much of a vote winner.

That assumption can have significant consequences. Researchers have demonstrated, for example, that governments under-invest in natural disaster preparedness because voters do not seem to reward such prospective spending at the ballot box. The impact of future catastrophes such as earthquakes, hurricanes, and floods is worsened as a result. The same is true, as we now know only too well, for pandemics.

Want more politics coverage from academic experts? Every week, we bring you informed analysis of developments in government and fact check the claims being made. Sign up for our weekly politics newsletter , delivered every Friday.

My latest research confirms that voters do prefer policies that reap benefits in the immediate future rather than waiting for a promised bright future. However, we should not see this preference for near-term outcomes as an all-consuming, selfish short-termism.

The sooner the better

I found that voters in the UK are significantly more likely to endorse a policy measure that is expected to reap rewards sooner rather than later.

Presented with choices between hypothetical policy proposals that also vary in their total cost, total expected benefit, and policy area, people are consistently more likely to opt for policies that are expected to pay off in the relatively near term.

This project builds on similar studies conducted in Japan , the US , and Finland . The results are consistent: when we present people with hypothetical choices between different policies, they are much more likely to opt for those expected to benefit society soon.

These findings suggest that asking voters to endure “short-term pain for long-term gain” is likely to be a hard sell. All else being equal, voters clearly prefer government policy to produce good outcomes sooner rather than later.

It’s not me, it’s you

What is striking, however, is that this preference for near-term results does not seem to be driven by selfish motives. My findings demonstrate that people don’t especially care whether a policy will benefit society within their own lifetime rather than after they’ve departed this world.

It appears that aversion to long-term promises is more likely to do with uncertainty about whether future benefits will ever materialise as promised. This is a valuable insight for anyone hoping to convince voters to tolerate difficulty now in the hope of a better future.

Political scientists observe that long-term policy interventions have “extended and intricate causal chains”. The path to the final reward is long and complex, and relies on politicians not only keeping their own promises but often even keeping the promises made by others. This uncertain path makes voters less likely to accept short-term pain.

So in Starmer’s case, voters would need to feel sure that his long-term plans for public ownership and a fairer economic settlement are really going to happen if they are to stick with him at the next election.

The bigger the better

Finally, my study found that how far into the future a policy is expected to pay off matters a lot less to UK voters than how big that payoff will be. The sooner the better, but much more so, the bigger the better.

As my study randomly varies both the size of the expected benefits of the hypothetical policy proposals and the timing of those benefits, the effects of these factors are directly comparable. What’s more, I can also assess how these factors interact: do people prefer policies with small effects in the short term, or with big effects in the long term?

My results show that Britons are even willing to forgo relatively small short-term policy benefits in favour of much larger long-term benefits.

Another important question for UK voters, then, is whether the long-run benefits are worth the short-run cost. Are the prime minister’s promises of “an NHS fit for the future”, “streets that everyone feels safe in”, and “hard work rewarded a dozen times over” great enough to sacrifice some prosperity in the immediate future?

If the government can convince the public that the forthcoming “difficult” and “painful” budget will certainly reap rewards – and that those rewards are significant, then voters can be brought on board. From this perspective, the government is wise to be taking this action so soon after taking office, giving itself time to produce the good outcomes it is promising before voters get to formally pass their verdict in four or five years’ time at the next election.

• UK politics
• Keir Starmer
• Rachel Reeves

Chief People & Culture Officer

Lecturer / senior lecturer in construction and project management.

Lecturer in Strategy Innovation and Entrepreneurship (Education Focused) (Identified)

Research Fellow in Dynamic Energy and Mass Budget Modelling

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