how to create presentation in figma

How to Make a Killer Presentation Using Figma

From sleek transitions to impressive design elements, Figma lets you make amazing presentations. We’ll show you how.

There are a million ways to make a presentation, but Figma is an underrated tool for it. The prototype feature in Figma allows for a multitude of customizable transition options. Not only will your transitions wow your audience, but you can incorporate plugins for extra pizazz and keep your audience engaged, making you feel confident in your skills.

We’re going to show you how to make a killer presentation using Figma; just follow this guide.

1. Set Up Your First Presentation Frame

Open Figma and click New design file. Click the Frame Tool ( F ) to draw your frame or to choose a preset frame on the right using Presentation > Slide 16:9 . You can create a master template to save time.

Rename your frame by double-clicking the blue title on the top left. Set a background color; although, you can always change it later by highlighting all frames and changing the fill color.

2. Add the Title Text

Use the Text Tool ( T ) and write your title. Use separate text boxes for separate lines, with only one or two words per line. Set your text preferences in the Text menu on the right. Figma uses Google fonts, so you may want to know the best Google fonts pairings .

3. Add an Image

You can use a stock photo or take your own relevant photo. To add an image, draw a rectangle using the Rectangle tool ( R ). Your image will sit in this shape.

Click the rectangle and go to Fill and click the colored square . Then click Solid > Image > Choose image . Find your image and click Open . Hover over the image to reveal 4 white circles. Click and drag one circle inwards to round the corners of your image.

Arrange your layers so that the image is at the back and the text is on the top layer. You can drag the layers in the layers panel or by using C md/C trl + [ to send a layer back or C md/C trl + ] to bring a layer forward.

4. Create the First Transition

The first transition will open the image and allow the title text to slide into the frame. First, duplicate the first frame by selecting it and hitting C md/C trl + D to duplicate it.

On the left-hand frame, scale the image down by reducing the height attributes in the H box to around 150, leaving a horizontal slit of the image. Center-align it by selecting both images across the frames and clicking O ption + V (Mac) or Alt + V (Windows).

To complete the image transition, select the left-hand image. Then change the opacity to 0% in the right-hand menu in the box next to Pass Through under Layer. This will make the image invisible before it transitions and opens.

Click the first text box and hold down Shift . Start dragging, then also hold down Spacebar and continue dragging the text off of the frame. It looks like it disappears once out of the frame. Without the addition of the spacebar, this transition will not work, but if you hold the spacebar before dragging, it will only move your frame.

Do this again for your second or subsequent text boxes, but drag them a little further left to add some variety in the transition. With the text still selected, reduce the layer opacity to 0% the same way you previously did for the image.

To set the transition, go to Prototype . Select the left-hand frame and click the blue circle that appears in the center of the right-hand side of the frame. Drag it, so the line goes to your second frame.

In the drop-down that says Instant , select Smart Animate . Then change the box with the stopwatch to 1000ms. This will set your transition to take one second from the click of the mouse. The other settings should be set by default. Ensure you do not rename frame titles after setting a transition, otherwise, the files won’t connect.

Click the Play button to test your transition. Go back to Design to continue your presentation design.

5. Add More Slides

To transition from slide 1 to slide 2, duplicate your right-most slide ( C md/C trl + D ). In the new frame—slide 2—move the text boxes out of the frame using the previous technique ( Shift + Drag then Spacebar after you’ve started dragging). Move one text box to the left and the other to the right of the frame. Set the opacity to 0% for both.

For the image, scale it down and move it slightly off-center, then set the opacity to 0%. This, effectively, gives you a blank canvas for your second slide. You can add the content on top of the invisible assets from the previous slide.

Add a large image to the center of the frame. To add some decorations on top of your image, use a Figma plugin for GIFs or download a sticker GIF from Giphy and drag it on top of the image. Select your main image and any GIFs, and group them together ( C md/C trl + G ), this ensures that Smart Animate will work properly.

Select the group and copy it ( C md/C trl + C ). Then paste it onto the frame of slide 1 ( C md/C trl + V ). Scale it down and set the opacity to 0%. Then move this layer to the back ( C md/C trl + [ ). This ensures a smooth transition into the next slide.

Go to Prototype . Select slide 2 and click the blue circle to drag it to slide 3. Figma’s default in the prototype menu is to use the previous settings, so they should be all set according to the previous transition. Go back to Design .

Duplicate the last slide ( C md/C trl + D ). This slide will use the same image as the previous one, but we will scale it to one side of the frame. Move the image to the left of the frame by dragging it while holding Shift . Hover on the right edge of the image until opposite-facing arrows appear, click and drag the right edge of the image towards the left until satisfied.

Go to Prototype and link the two frames together. Then go back to Design .

Add a title and body text to the right of the scaled image, and group them together. Copy the text group and paste it onto the previous slide. Click and drag the text group to the right of the frame like before.

6. Add a Mockup

Create a mockup; check out our guide on creating mockups using plugins in Figma . Add a new frame, then paste your mockup onto it. Resize the mockup to fit the frame.

Copy the mockup and paste it to the previous frame. Resize it to fit within the image portion, then move it to the back of the layers and set the opacity to 0%. Link the frames in Prototype .

7. Add Labels

Duplicate the mockup frame. Add a title and description to explain parts of your mockup. Group the text together and name it. Then, you can create a frosted glass indicator for your bullet points and lines. Group together one line with one circle. Line up your indicator with what it’s describing and add your description next to it. Link the frames in Prototype .

Duplicate the frame and add another bullet point indicator with what it’s describing. Prototype this again. Duplicate each frame per bullet point, so each bullet point transitions alone.

8. End Your Presentation

Duplicate the last slide. Write a final word or two and center it. Copy the text and paste it onto the previous slide.

Scale the text down by holding K while scaling it—this keeps your text formatted while sizing it down. Place your text somewhere near the top of the mockup and send the layer to the back, under the image. Set the opacity to 0%. Go back to your final slide.

Move all the other objects out of the frame using the dragging method. The transition will slide everything out towards the sides and top as the text moves down from the top and expands. Link slides in Prototype .

9. Share Your Figma Presentation

You can access your presentation anywhere that you’re able to log in to your Figma account or share the URL with others, so they can watch from anywhere. To present your final presentation with its transitions, click the Play button and present in full-screen mode.

You can also save the frames as PDFs, although you’ll lose the animated transitions by doing that.

Level Up Your Presentations With Figma

Not only is this presentation minimalist, which won’t overwhelm your audience, but the transitions are professional and clean. It doesn’t take a UI/UX expert to use Figma in a way that benefits your presentations, no matter your job role. Present with confidence, and you will be inundated with questions about how your presentation was made.

Resources and tips around creating and designing slide decks, general presentation guidance, and tool workflows and pro-tips.

Using Figma for Presentations: 2021 Update

January 23, 2021

In 2017, I published Using Figma for Presentations . At the time, Figma was still in beta (and didn’t even have prototyping yet!), and most design teams I knew were skeptical about it as a tool — and of collaborative designing as a concept.

Since then, Figma has grown to hundreds of thousands of users, with design teams from some of the most recognizable brands in the world using it daily. Also, since then, I joined and left Figma as a design education manager and community advocate, and have started my presentation design agency, Zacht Studios .

I’m still betting on Figma to be a significant player in the presentation tool game. I wanted to update that 2017 article with the new strategies I’ve learned and the new Figma features added since to create and present with Figma even better.

First, I like to set up a new Figma file with the intention of creating a presentation:

Template Slides

I like to stick these on a separate page in my Figma file to keep my documents tidy.

Using Figma Components, create the base of each slide type. For example, a title slide, a section break, a top title, and a blank slide with just a footnote.

Since I am setting these as Components, I can use them in this file, and I will also publish them to the Team Library, so anyone at Zacht Studios can access them.

The next step is to go back to that original page and start making a deck. I create a new Frame of the same size and place an Instance of one of my Template Components inside it. The reason I do this, instead of just placing an Instance on the canvas by itself, is because I’m going to want to layer other content on top of it.

Figma Instances support Overrides. An override is changing a property of an object that is part of the Component. In this case, that could be changing the title of a slide, or it could be something like changing the color or typeface of an element just in one instance. The benefit here is, for example, having a 30 slide presentation created, with each slide having unique content, and then being able to make changes to the template layout rather than each individual slide separately.

You can also set Styles in your file — or use existing Styles from your Team Library — to adjust type and color choices (among other things) across multiple slides at once, including the template slides.

Before I get too far in the content-creation process, I like to set up some additional structure for my slides:

Figma’s grids are powerful. For me, they help maintain consistency, a critical piece of good presentation design . I usually use just one grid layout of columns for an entire project, but there is a lot of flexibility in Figma if you feel comfortable using multiple grid systems. You can pick any Frame to start with and then save your grid layout as a Style. Then you can use it on any Frame.

Auto Layout

Figma’s auto layout helps maintain spacing rules that you create. Much like Grids, it is another structure that can help maintain consistency.

Now that I have foundational structures in place to lay my content out with confidence, I can use these additional Figma features to mimic more traditional presentation tool features:

Any text or text box in Figma can become a hyperlink. Select the text you want to add a link to and the chain icon appears in the toolbar at the top-center of the interface. These are clickable in the Presentation view (more on that in a second) and in exported PDFs. You can also add hyperlinks in Comments.

You can export your deck as a single PDF file by going to File > Export frames to PDF. Figma will generate a PDF with every Frame on the current Page — another reason to set up your Template Slides on a separate page. Figma organizes Frames left-to-right, top-to-bottom and your PDF pages will follow that order (so will your slideshow in Presentation view, unless you adjust with the Prototype panel).

Sharing/Collaborating

This hasn’t changed much since my original article: “By clicking the share button in the top right corner, you can enter an email address to invite others to collaborate, or generate a shareable link.”

Some of my favorite Figma collaborative features, that eclipse presentation tools like Google Slides, are Observation Mode and Embedding .

When in Presentation mode, using the keyboard shortcut "⌘\" on macOS or "^\" on Chrome OS and Windows hides the toolbar and footer.

If you are going to embed a Figma file on a webpage or share the Presentation mode link with someone else, you can add "&hide-ui=1" to the end of the URL to keep the toolbar and footer hidden there as well.

Alternatively, you can use the Prototype panel to do this by setting the Device to "Presentation".

Animation (aka Prototyping)

Figma is, first and foremost, an UI design tool. With it being flexible enough to do other types of design work, like presentation design, it’s many features can be used beyond their original intention. Prototyping app screens is a core competency, but using that to animate slides and create Keynote-like transitions is more than possible. Smart animate is the Figma equivalent of Keynote's Magic Move.

Community: Files

Via the Share menu, you can publish your file to the Figma Community . Check out our resources, available for free at figma.com/@zach (me) and figma.com/@zacht (Zacht Studios). Other Figma users will be able to create a duplicate of your file to make their own (they will not be able to edit your original file).

Community: Plugins

As of writing this article, there are hundreds of plugins for Figma .

Here are a few of my favorites:

• Stark , contrast checker and colorblind simulator
• Unsplash , free stock photography
• Material Design Icons , Google's icon library
• LottieFiles , use Lotti animations in Figma
• Brandfetch , easily find and place company logos (great for deck making)
• Map Maker , for generating maps directly on the canvas

Additional Tips

Open your file again in another window with Presentation mode so you can see what your audience is going to see in the presented version of the slide.

Use Swap Instance to quickly try out your other layouts for a slide or build out additional slides quickly.

All that to say, there are a lot of great features intended initially for screen design that extend to making great slides fast. 

If you have questions or additional tips to share, please reach out: [email protected]

presentation.design is a resource hub by  Zacht Studios , The Presentation Design Agency.

Need help creating that presentation template or pitch deck for your company? Zacht Studios is a team of skilled creatives focused on company storytelling and fundraising.

We’ve crafted pitch decks, marketing materials, and unforgettable stories for some of your favorite companies like Adobe, Square, Etsy, and SpaceX. Plus, we’ve supported startups in raising more than $1.41B to date.

Curious to learn more? Reach us at [email protected]

Made by Zacht Studios , The Presentation Design Agency | Listen to our creative interview podcast, Bézier

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Creating presentations using Figma

In the design world, creating effective presentations is crucial. Ask any designer, and they’ll tell you that the ability to articulate design concepts can be the difference between an idea that soars and one that nosedives.

And when it comes to crafting these presentations, Figma stands out.

Not only is it a versatile design tool that lets you customize your slides however you want, but its prototype feature allows you to create the sort of unique transitions you won’t get with any other tool.

Surprisingly, creating stunning presentations in Figma is pretty straightforward. This guide is going to show you how you can do it. We’ll also review the pros and cons of creating presentations in Figma.

So, if you’re ready to start creating presentations that captivate your audience, let’s jump right into the steps involved.

Step 1: Create a Figma account

To use Figma, you’ll need to create an account. If you don’t already have an account, go to Figma and click the Sign up button in the top right corner. Enter your email address and password in the fields provided. Click the Sign up button, and you’ll be logged into your Figma account immediately.

Step 2: Create your first presentation frame

Open a New design file . You can rename the file by clicking Untitled at the top of the page. Next, click the Frame tool (F) and select Presentation > Frame 16:9 from the templates on the right:

Once you’ve created your first frame, rename it by double-clicking the blue title on the top left of the frame. Enter a new name for your frame and press Enter :

You can also change the background color by selecting the frame and picking a color from the Fill options on the right sidebar.

Step 3: Add your title text

To add title text, click the Text tool (T) and write your title. Stick to one or two words per line and use a different text box for each line. To modify your text size, color, and so on, go to the Text menu on the right sidebar.

With your title text sorted, it’s time to move on to the next step.

Step 4: Add your cover image

Start by drawing the shape that will house your image. It can be a rectangle, ellipse, or any other shape you prefer. We’ll be using a trapezoid for this example.

Draw a trapezoid by using the Pen tool (P) . Next, click the trapezoid and go to Fill in the right sidebar. Select the colored square to open the Fill properties. Click the image icon and select Choose Image :

Select the image you want to use and click Open . The image will automatically adjust to fit the shape you drew earlier.

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Once your image is in place, it’s time to move to the next step.

Step 5: Create your first transition

The first transition will open the image vertically, while the text will slide in from the left. To achieve this, start by duplicating the entire frame. Select the frame and hit Ctrl/Cmd + D .

On the left frame, reduce the image height to about 1/6th of its size. To do this, select the image and divide the H attribute by six from the right sidebar. Then, align the image center vertically and reduce the image layer opacity to 0 percent:

Next, select the first text box, press Shift , hold down the Space bar , and drag it left until it is outside the visible rectangular frame. Ensure that you hold down Shift and Space to avoid the text box from actually going outside the frame. We need the text to remain within the frame for the transition to work.

In the image below, notice how the text appears outside the visible frame but is still within the Cover slide frame in the layers panel:

Repeat the process for the other text boxes, dragging them a little further each time to create variety in the transition. Then, select all text boxes from the layers panel and reduce their layer opacity to 0 percent.

To finish the transition, go to Prototype from the right sidebar. Select the left frame and go to the blue circle that appears on the right side of the frame.

A plus sign will appear. Click on it and drag the arrow to connect it to the right frame:

In the dropdown menu that appears, click on Instant and choose Smart Animate . Select Ease in from the animation options. Adjust the timing to 1000ms. You can leave everything else in default.

Test your transition by clicking the Play button. If you’re happy with it, return to Design mode to continue working on your slides.

Step 6: Add more slides

We’ll use a different transition style from the second frame to the third. The image will shrink, and the text will go outside the frame. To achieve this, rename the second frame to Slide 1 . Duplicate it ( Ctrl/Cmd + D ) and you’ll have Slide 2 .

Go to the new frame and move the text boxes outside the visible frame (just like we did previously). But this time, move them to the right. Then, set their opacity to 0 percent:

To achieve the image shrinking effect, click on the image, hold down Shift , and drag the bottom-left resizing handle inwards until it’s about 1/6th of its original size. Next, set the image layer opacity to 0 percent. You’ll have a blank canvas to add all the elements you wish to include in Slide 2.

Add your heading and body text to Slide 2. Also, add an image the same way you did for the cover slide:

Let’s add some animation to create a smooth transition from Slide 1 to Slide 2.

Select the image in Slide 2, and copy it using Ctrl / Cmd + C . Go to Slide 1 and paste the image ( Ctrl / Cmd + V ). Resize the image to 1/6th its original size and set the opacity to 0 percent. Move the image to the back using a shortcut ( Ctrl / Cmd + [ ):

This action will create a zooming transition effect.

To animate the text in Slide 2, select all the text boxes and group them ( Ctrl / Cmd + G ). Copy this group and paste it into Slide 1. Move it to the right of the frame using the dragging technique ( Shift + Spacebar ) we used for the cover slide. Set its opacity to 0 percent.

Next, go to Prototype . Connect Slide 1 to Slide 2. By default, Figma maintains the attributes of the previous transition. Leave it as is:

You can play the prototype to ensure that everything works as it should. Once everything is in place, we can move on to the next step.

Step 7: Add mockups

As a designer, your presentations will often involve mockups of your design. So, let’s go over how to add mockups to your presentation slides.

Go back to Design mode and add a new frame. This frame will be Slide 3 . Next, create a mockup. You can use Figma plugins like Clay Mockups 3D , Mockuuups Studio , or Vectary 3D Elements to generate quick mockups.

Paste your mockup inside the new frame and resize it to fit:

To ensure a smooth transition, copy the mockup and paste it into Slide 2. Scale it to about 1/6th its original size. Position it in the middle of the frame, reduce its opacity to 0 percent, and send it to the back. This action will cause the mockup to zoom in when presenting.

Go to Prototype mode and connect Slide 2 to Slide 3. Leave the animation settings as is.

Step 8: Label mockups

Duplicate the mockup frame. This new frame will be Slide 4. Use the Text tool to add a title and description to explain the different features in your mockup. Group the title and description together and name it:

To connect the text to the feature it’s describing, draw a line with the Line tool (L) . While drawing, hold down Shift to keep the line straight.

Next, we’ll add an indicator. Draw a circle with the Ellipse tool (O) . Reduce the fill opacity to 50 percent and add a Background Blur of 20:

Group the line and indicator together and label it.

To add labels to the next feature in your mockup, duplicate the frame (Slide 4) and add another bullet point indicator and text. Repeat this process for all the features in your mockup, duplicating the frame each time.

Next, go to Prototype , connect the slides, and press Play to see if everything works correctly. If you’re happy with the slides, it’s time to wrap things up.

Step 9: Create the final slide

Once you’ve added all the information you need in your presentation, end the presentation with a final slide.

To do this, duplicate the previous frame to create another slide. Use the Text tool (T) to add a final word for your audience. Center the text vertically and horizontally.

Next, copy this text and paste it into the previous frame. Scale it down to about 1/6th its original size. Press K before scaling it to keep it formatted. Center the text vertically and horizontally. Reduce its opacity to 0 percent and send it to the back:

Go back to the final slide. Use the dragging method to move all other elements except the “Thank you” text outside the visible frame. Drag them in different directions for a more dramatic effect:

Finally, go to Prototype and connect the final frame to the one before it. Click Play to see the finished presentation.

Step 10: Share your work

After all the hard work, it’s time to share the finished project with your audience. So, here, we’ll be going over how to Export your work, Share it with your team, and Present it to an audience.

To export your slides as a single PDF file, go to File > Export frames to PDF . Figma will export every frame as a PDF page in your slide deck. Your slides will be organized from left to right and top to bottom, meaning the leftmost frame will be the first PDF page, and so on. Note that if you export your slides as PDF, there’ll be no animation effects.

To share your work with others, click the Share button in the top right corner of the Figma interface. Enter an email address and click Invite , or simply copy the shareable link and send it to anyone you wish to invite to the file.

To present your work in Figma, click the Present button in the top right corner or press Ctrl/Cmd + Alt + Enter . Once in presentation mode, switch to fullscreen by pressing the Spacebar .

Voilà, that’s how you create and share a presentation in Figma.

But is Figma really the ideal tool to use for your next presentation? Let’s help you decide by analyzing the pros and cons of using Figma for presentations.

Pros of creating presentations using Figma

Real-time collaboration.

Figma is great for team projects as it allows multiple users to collaborate in real time, promoting teamwork and efficiency.

With Figma, you can invite up to 500 collaborators to your file (200 can have editing access). Now, that’s a large community of collaborators.

Easy export and sharing

Figma allows you to share your presentations in different formats, such as PDFs, JPGs, or interactive prototypes.

Compatible with multiple platforms

A major pro of Figma software is its ability to work smoothly across various operating systems (Windows, macOS, Linux) and browsers, ensuring compatibility and promoting accessibility.

Access to a plugin library

Another great benefit of using Figma for presentations is the easy access to a library of plugins that can speed up your workflow.

Time efficiency

Figma allows you to duplicate and reuse design components, which comes in handy when you want to create multiple slides with similar layouts.

These are just some benefits that make Figma a powerful tool for creating collaborative and highly accessible presentations. But as we know, every tool has its downsides, and Figma is no exception. So, let’s examine some disadvantages of using Figma to create presentations.

Cons of creating presentations using Figma

Learning curve.

To use Figma efficiently, you must know your way around the interface. For anyone using the software for the first time, there might be a learning curve that can slow down the creative process. This can be an issue if you need to build a presentation with people who have no experience with Figma.

Limited offline access

Although Figma offers an offline mode, there is a limit to the features users can access. This limitation can be an issue when you need to edit or access your presentation from areas with limited internet connectivity.

Design-focused, less presentation-focused

Figma is primarily a design software best suited for designing user interfaces, so it might lack the advanced features you’ll find in dedicated presentation software.

Needs enough RAM and a decent graphics card

For Figma to run smoothly, it requires the right amount of RAM and a decent graphics card. So, if you’re using an older computer, you might not have the necessary specs to run this software.

Now that we’ve analyzed the pros and cons of using Figma, we believe you have enough information to decide if it’s the right tool for your next presentation. So, let’s wrap things up, shall we?

Figma is a powerful and versatile collaborative design tool that you can use to create stunning presentations. Its prototype feature allows you to create unique transitions that make your presentations stand out.

Although there are some drawbacks to using Figma, such as the learning curve involved, the tool has many benefits that make it worthwhile, especially since it’s what many of us designers use in our day-to-day. So, if you’re looking for a tool that you can use to share your ideas in a visually appealing and accessible way, Figma is a great option.

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How to Use Figma for Presentations

Figma is a familiar name to hear or even a work tool for those in the web development and graphic design industry. Still, for those unaware of what we’re talking about, Figma is a UI Prototyping software. Although news about Adobe acquiring the software was the uproar of late 2022, recent news points out a canceled deal between both parties . Alongside Sketch and Adobe XD, they are the preferred tools for UX/UI projects due to their simplicity and collaborative features, but where does Figma fit for presenters?

In this article, we will explore how Figma can benefit presenters by creating more powerful graphics, such as how to convert Figma graphics into PPT presentations and vice versa. Let’s get started.

Table of Contents

What is Figma and How Can it Help Presenters?

Getting started with figma, adding frames to figma, using templates vs. creating from scratch, how to import ppt templates to figma.

• Adding and Editing Text in Figma
• Incorporating Visuals and Effects in Figma

Adding Transitions in Figma

How to export figma designs to powerpoint, presenting and sharing your figma presentation, plugins and tools to check in figma.

Before we dive into how Figma can transform your presentation game, let’s first understand what Figma is. Figma is a cloud-based design tool that enables collaborative design, prototyping, and user interface (UI) design. It’s renowned for its flexible design tools, accessibility, and real-time collaboration features. 

Unlike Illustrator, Figma is intended for collaborative projects between web software designers, as it simplifies design decision revisions, helps accelerate the design-to-code transition, and its easy-to-share link access declutters the file-sharing process. In the case of presenters, it tailors a quite specific niche: teams inside IT companies that have to create presentations but don’t want to acquire other dedicated design software licenses. As the mastery of Figma is a common factor for this type of presenter, they intend to know how to properly apply those tools to presentation design.

Additionally, Figma natively supports SVG format, which allows users to import PowerPoint and Google Slides templates into its platform and customize them for the presentation requirements.

Go to Figma’s website and sign up for a free account (or premium) using the Get Started from Free button.

A new dialogue box will open, asking to provide the email and password for this new account or using Google to sign up.

Now that we have created the account, this landing page will welcome us each time we log into Figma. It mainly displays the Teams in which we are members and any free team will be flagged with the Free logo in cyan color. 

Click on Design File to start creating your new Figma document.

Designing Presentation Slides in Figma

Figma templates are available by browsing in the library, and we can access a limited selection depending on the topic we choose. To locate this library, click the Or browse templates link in the dashboard.

The Community, a resource intended for Pro users, has a broader selection arranged by topics. 

If you are a free user, you have to either work your way through the vast range of graphic design tools or pick from those limited templates in the library, hence why we highly advise you to check our selection of professional PPT templates and Google Slides templates , which you can customize and import into Figma to save time and design decisions. Below, you can see an example of a Figma presentation template for branding.

This FigJam file (NB: FigJam is a whiteboard tool incorporated into Figma. Users can buy just a FigJam subscription if their intent is not to use advanced prototyping tools) is a simplified version of what you can do with Figma, and you can add – from left to right – the following options:

• Shapes (the circle button, which allows you to switch to a square, rhombus, triangle, and a selection of simple shapes)
• Sticky notes
• Stickers – by clicking the More button, we can browse the library, import a new template, enable widgets or plugins, insert code blocks, and add a timer or media elements.
• Connector arrows
• Section boxes (to create new layouts)

For the purpose of our tutorial, we will start from scratch, import a PPT presentation template, and customize it to suit our presentation’s needs.

In Figma, we work with frames rather than slides. It is a common mistake presenters make, and it often leads to confusion when switching between slides. To create a new slide, access the Frame tool (it is the icon resembling a hashtag). You can create the frame by drag and drop to your preferred size.

Or you can save time by using the frame preset listed for presentation, in this case, in a 16:9 aspect ratio.

As you can see, by default, Figma places the frame too close to each other. We recommend moving them a bit apart so it gets easier if you intend to add some transition effect.

We can place elements like mockups inside our presentation slides using third-party plugins.

Unlike other software options, native PPT or PPTX are not accepted. If we want to import PPT templates to Figma, we must convert the presentation slides to SVG format. 

First, open PowerPoint and go to File > Export > Change File Type . Select the option Save as Another File Type .

From the format list, select SVG format.

We can select just one slide or the entire slide deck. Then go back to Figma and click the F logo icon, File>Place Image . You have to click and drag to resize the image, and by holding SHIFT, you preserve the aspect ratio.

Because we’re working with SVG format, Figma will group the template elements together in a group called Clip Path Group . Expand it to access each individual element (it’s best to preserve them grouped so you can move the slide without any issues).

Adding and Editing Text

One of the advantages of the SVG format is that it allows us to edit the imported elements. For instance, if we select the Conclusion placeholder text and want to change font weight and color, we can do that at the right sidebar options.

We can also add text boxes by clicking on the T icon at the top bar and dragging the text box wherever we need to place it.

If we want to add a hyperlink to the text placed, click the Create Link tool and insert the desired URL.

Incorporating Visuals and Effects

As we did with the slide, we can add or replace visual elements inside our Figma presentation design. Let’s take, for example, the following slide imported to Figma, which boosts an image of students in the park. 

We want to replace that image from our PC with another. To do that, go to the right sidebar, and with the placeholder area selected (it should have an image icon), go to Fill > Image and then click Choose Image .

After that, the image is loaded, and we can crop, extend, reposition, and even work with the photo editing sliders available to make it suit our project’s needs.

One considerable difference we need to consider is that Effects and Animations in Figma are intended for web design, meaning you won’t get the entire selection of effects you might be used to in PowerPoint or Google Slides. 

Also, animations are mostly geared toward navigating different pages rather than making elements stand out, like in presentation software. Some complex animation effects are only available to Pro users. However, you can still use Figma for presentations, and most of the transition functionalities can be achieved in prototype mode. This way, you can design your slides using frames define the interactions between them, and then press the play button and present it.

Go to the Prototype tab at the right sidebar menu to create a transition between slides. Hover over the first frame and locate a plus icon. 

Click on it and drag the arrow into the next frame. A new menu will open with the effects available for the transition.

Out of the possible animation effects, here’s a brief description of each one.

• Instant: This transition immediately switches from one frame to another with no visible animation.
• Dissolve: This effect gradually fades out one frame while fading in the next, creating a smooth transition.
• Smart Animate: Figma’s Smart Animate recognizes matching layers between frames and animates these layers smoothly. It’s useful for creating more complex and realistic animations. We highly recommend using this one.
• Slide In / Slide Out: These transitions make the frames slide in or out from different directions (left, right, top, bottom).
• Push: Similar to Slide In/Out but also moves the current frame in the opposite direction, giving the effect that one frame is pushing the other out of the way.
• Move In / Move Out: These are similar to Slide and Push but typically have a more subtle movement, often used for modal or pop-up animations.
• Custom: Allows designers to create a more tailored animation experience by adjusting properties like easing and duration.

Exporting from Figma to PowerPoint is the reversal process we did before. On the right sidebar, we find the option to export. Click on it to make it active, and you can select the scale for the created graphic and the format of your preference (between available options: PNG, JPG, SVG, and PDF).

The format to be selected depends on the kind of output you require. We recommend working with either SVG or PDF for editable files. For completed work, choose PNG as it’s the best quality format.

Unlike PowerPoint, the slideshow mode in Figma works frame by frame, meaning you won’t be able to switch between slides if using Figma if you create them by page. Pages work like a new document in the same project. To fix this issue, copy the assets into a new frame and place it next to the previous one you did on the same page.

Click the play button at the top bar to access the slideshow mode.

Figma will open a new tab in your browser, focusing only on your selected page.

NB: Figma may show 1/2 page if you try to place the slide, but something went wrong with the sizing, and you try again. In this case, you will only get one page in the right size and a wrongly sized one, not the other pages you created. To fix this issue, check if you don’t have an extra asset of the imported presentation slide but in the wrong format.

If you work by frames, here’s the result when entering the slideshow mode.

Alternatively, you may export your Figma presentation to PowerPoint and run the slideshow from there. A convenient way to export your presentation from Figma to PowerPoint is Deck. This plugin will allow you to choose the Frames to export and prepare a .pptx slide deck with your presentation in editable format. 

Then, you can continue your work in PowerPoint or just use PowerPoint to present your slideshow.

Although Figma is a prototyping tool, we can find some useful plugins for presentation design.

• Deck: For users looking to take their Figma presentations into PowerPoint in a fully editable format, work with Deck . Remember that some effects, like complex transparency layers, may not be supported by PowerPoint.
• Font Replacer: A useful tool for replacing fonts across multiple frames simultaneously. It works best with the pro version, as its free mode has some limitations.
• Feather Icons: Offers a collection of open-source icons. The icons are uniform in size and stroke weight, but the collection is somewhat limited.
• Contrast: Useful for checking color contrast ratios (adhering to AA and AAA standards). It only works on solid fills.
• Max Line Length: Helps maintain typography rules by checking the maximum character count across text frames. It does not support mixed fonts.
• Datavizer: An alternative to Microsoft Excel. Great for creating data visualizations like charts and graphs , with the ability to feed in your data?. 
• Remove BG: Efficiently removes background images with just one click. Another turnaround is to remove the background inside PowerPoint . 
• Image Tracer: Converts raster images into vector graphics, simplifying the creation of vector assets. If you find this tool insufficient, you can check our selection of vector images for presentations . 

Figma shouldn’t be considered a presentation software alternative to PowerPoint, Google Slides, or Keynote. It is an extremely practical tool for specific presentation niches, like web development or product development, but it won’t fit the requirements of most industries. The secondary downsize is its steep learning curve compared to the customary presentation software options.

If you intend to create advanced or complex shapes for your presentations, pair PowerPoint or Google Slides with Adobe Illustrator and work around vector graphics. Presentation templates and online vector graphics simplify that process for most users. On the other hand, if you want a cloud alternative with collaborative options, we invite you to discover our guide on how to work with Canva and PowerPoint to create presentations .

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Branding Package Ultimate Guide (with Examples)

Bringing together all of your brand identity elements into a cohesive branding package is a shortcut to business success. discover how to create a branding package, including inspiring examples from airbnb, spotify, and google, plus brand kit templates to get you started., do all companies need a branding package, how much does it cost to create a branding package, should you only have one branding package, color palette, brand typography, brand style guide, additional brand assets for your brand package, google brand package, airbnb brand package, cohere brand package.

• How to Create a Branding Package For Your Brand (plus Templates)

License the images used in this collage via Anton Vierietin and Master1305 .

What Is a Branding Package?

A branding package, also known as a brand kit, pulls together all of the different elements of a business’ brand identity into a single, cohesive brand package.

The branding package will include all of the visual assets needed to create brand communications for print and digital, such as logo files, color palettes, email templates, social media templates, and more.

The main advantage of creating a brand identity package is that all of the individuals who create branded media for a business are able to find everything they need in one convenient place.

The brand package can be hosted online, through a file-sharing platform, or stored internally, for employees to access with ease.

The short answer is no — not all companies need a branding package, although businesses with more than one employee or team member will certainly find a brand package useful.

If your business has a growing team or enlists the help of external contractors or freelancers, a brand package is a useful way to keep everyone on the same branding page, and can be shared via a simple link.

The cost for branding packages can vary depending on the size and maturity of your business, and whether you choose to create the brand package in-house , through an agency , or with a freelance designer .

This leads to another question: Should you hire someone to make a branding package?

Some large businesses have an internal design and marketing team, which means that some or all of the brand package design can be done in-house.

For new businesses, it may be necessary to create a completely new brand identity from scratch, in which case using a design agency would probably be the best route to go.

For more established businesses, a brand package can be assimilated with the help of freelancers, in combination with the brand assets already in use by the business.

• Logo Design Cost in 2024
• The Solopreneur’s Guide: Saving Money for Design Projects

Agency Costs

Depending on the size of your business and how extensive you would require a brand package to be, a design agency would likely charge as little as $5,000 for a basic brand package, rising up to as much as $100,000 for a very comprehensive brand identity package, which might include full suites of templates for advertising, social media, and website designs.

Using an agency to create your brand package will likely include agreeing to contract terms, and signing off several phases of design work.

Freelancer Costs

Usually a more budget-friendly option, freelance designers normally charge by the hour, which can vary between $25 to $300 per hour , depending on the designer’s skills and experience.

Freelance designers can help with creating additional brand assets—such as email templates and social media images—that can beef up your brand package, creating a more usable brand kit for your business team.

As a business grows and expands, it might be necessary to create multiple branding packages to cater for different types of project or different departments.

A common reason for creating more than one brand package design is to have a branding kit that can be shared with internal members of the business and a second, perhaps slightly more limited, branding package that can be shared with external contractors.

This allows the business to maintain internal control over the full suite of brand assets, and only share what is necessary for freelancers to complete supporting tasks.

The Key Elements of a Branding Package

What is included in a branding package? A branding package should contain all the brand assets that work together to build your visual brand, including logo files , color palette , brand typography , and a brand style guide for reference.

You can also expand your brand package to include additional brand elements, such as social media graphics , stationery templates , presentation templates , email templates , illustration , photography , and ad design templates .

Some businesses will also benefit from extra miscellaneous brand assets, such as merchandise templates or app templates .

Let’s look at some of these branding design elements that should be included in your brand package, in more detail.

The cornerstone of your business brand identity is your brand logo , and should be the starting point of how to make a brand kit.

A comprehensive set of logo packages should be included in your brand kit, including your principle brand logo in a range of file formats, including vector EPS and PNG files, and brand colorways .

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• 9 Common Types of Logos (with Examples of Each)

You can also include variations of the logo for use on social media and website designs, as well as icon designs, in the logo section of your brand package, to create a comprehensive set of logo graphics to suit every purpose.

A brand color palette breathes life and personality into your branding design, but colors need to be fully usable to make a mood-setting impact.

In your brand package, you can provide a color palette in swatch format, saving your color swatches as RGB and CMYK colors as an Adobe Swatch Exchange (ASE) file for use in Adobe design programs.

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• How to Use the Color Wheel to Build a Brand Palette

For website designs and social media graphics, provide your color swatches as a list of HEX codes (which appear in the format #111111). To convert your color palette to HEX format, you can do this through design software or by using an online color code convertor .

Typography shapes how a business’ messaging is perceived by its customers, making it particularly important that brand typography is used consistently across the board—on both print media and digital designs.

In your branding package, you should include a set of font files that can be used for print and web designs. Print designs usually require TTF (TrueType) or OTF (OpenType) font files, while type for websites, apps, and social media designs should be in Webfont (WOFF or WOFF2) format.

• How to Choose a Font That Conveys The Right Emotions
• 8 Pro Tips for Font Pairing

As with brand logos and brand color palettes, you should include clear and actionable guidance on how to use brand typography in the brand style guide (see below), including rules about font sizing, font pairing , and font colors.

It is extremely difficult to put a brand identity into action and expect completely consistent output without the help of a brand style guide .

A brand style guide, or brand guidelines document, acts as the handbook for using your business’ brand elements, and all employees should be encouraged to refer to the style guide before creating any brand designs.

• Learn from the Best: 10 Brand Style Guide Examples + Key Takeaways
• 9 Branding Tips: Take Your Small Business to the Next Level

A brand style guide is a PDF document or webpage that details the elements included in the business brand identity, and explains how the elements should and should not be used, using visual examples to demonstrate the brand in use.

You can create a brand style guide using a brand guidelines template , or build a brand guidelines document with the help of a designer using a publishing layout program like Adobe InDesign .

These optional brand package elements will flesh out your brand identity further, giving you more potential for creating brand designs quickly and efficiently.

Social Media Graphics

With social media marketing becoming such a huge part of most business’ digital marketing strategy, it can be extremely helpful to have a selection of social media graphics and social media templates on hand for creating content for posts, stories, banners, and reels on platforms like Instagram and TikTok .

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• FREE Downloadable Summer Social Media Template Bundle

You can create social media templates in an online design app like Shutterstock Create or Canva, sharing the links to these template folders as part of your branding package.

Make sure to include all the relevant banner sizes for your templates, and consider including video clips, icons, or sticker graphics that can bring more fun and interest to online brand content.

Presentation Templates

When pitching to a client, presenting your financial end-of-year report or hosting a team meeting, it’s always useful to have a branded presentation template that can be adapted with your presentation content at a moment’s notice.

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• 10 Color Palettes to Nail Your Next Presentation

As part of a brand package design, you can include one or two presentation decks, usable in slide presenter software like PowerPoint or Google Slides .

Include your brand colors, logo, and brand graphics on each slide to create a quick, on-brand template design.

Email Templates

The early touching point for many business’ new customers will be through email, so it’s paramount that you consider including a few email template examples as part of your brand package.

This can be as simple as formatting your email template design with a clickable logo header, text boxes set in your brand fonts, and an example image or video, teamed with suggested use of your brand color palette.

• 8 Email Newsletter Design Mistakes (and What to Do Instead)
• What Makes a Good Animated GIF?

Make sure to include your email design template in a usable format, whether it’s a Mailchimp email template or HTML email template , and consider presenting a few different email design options for common uses, such as new customer emails, seasonal sales emails, and newsletter emails .

Illustration and Photography

Imagine the speed at which your team would be able to create new brand designs with a deck of brand illustrations and brand photography on hand?

Particularly if your company uses certain image types and styles regularly, a pre-approved folder of brand photographs is super convenient, and avoids the issue of non-branded imagery being used in its place.

Consider including sub-folders of stock photo styles that would be regularly used by your team, such as product mockup images , black and white portrait photos of team members , or textured background images that can be used with versatility across website backgrounds and social media banners.

• Photography Trends for Small Business Marketing
• Showcasing Your Team: The Role of Employee Photography in Humanizing Your Brand

Brand graphics and illustrations are also a key part of many brand identity packages, and bring character and quirk to a range of designs.

You may want to include a deck of vector graphics that can be used in the background of slides, social media posts, or web pages, as well as illustrated icons and complete brand illustrations that represent your branding in creative form.

Examples of Branding Packages

Looking for brand kit inspiration? These branding package examples show just how impactful a beautifully pulled-together brand identity can be, and how these handy kits can really make a brand identity feel aspirational and actionable for business teams.

One of the strongest brand kit examples for demonstrating the power of super simple and direct brand guidance, Google’s online brand resource center allows viewers to easily locate guidance and resources for actioning Google’s brand identity for online designs and physical events.

Clean, minimal, and fuss-free, the style of this brand package is a perfect reflection of the tech company’s brand identity.

After a terrific ‘Belong Anywhere’ rebrand helmed by DesignStudio , home hosting platform Airbnb consolidated its extensive library of brand assets into an internal branding package and a media assets package for external use.

Featuring a colorful brand style guide that includes both visual and tonal guidelines, a playful logo package that includes both hand-drawn and clean logo variations, and beautifully designed stationery templates, this comprehensive brand package has everything Airbnb’s employees and hosts would want or need to promote the company brand.

Design agency Pentagram created a brand kit with a digital difference for NLP pioneering company Cohere . As an almost exclusively online and app-based business, the agency focused on building digital templates that would incorporate Cohere’s new nature-inspired brand identity.

Dozens of social media templates, website page examples, and animated 3D illustrations give the Cohere team plenty to work with when creating digital designs.

How to Create a Branding Package for Your Brand

Inspired by the above branding package examples and ready to build your own? While you can enlist the help of an agency or designer to build a brand kit from scratch, creating a cohesive brand kit for your company is simple using a branding package template.

A branding package template includes a bundle of different design templates to create all of your brand assets, including logos, email templates, style guides and much more. Consider these brand kit examples as a solid foundation for introducing your own brand style to your team in a polished, professional format. Discover our pick of the best branding package templates and brand kit template bundles below.

Create Your Own Brand Kit | Shutterstock

Build your own brand kit with this how-to guide to creating brand packages. A great starter point for small businesses, this article is well worth a look for those looking to create a beautiful brand identity on a budget.

Brand Starter Kit | Creative Market

This bundle of Adobe InDesign templates includes a brand guidelines template, corporate proposal template, plus stationery templates for creating branded business cards and postcards.

Editable with your own branded content, the templates have a minimal yet colorful style—suitable for corporate branding, as well as independent businesses.

Brand Package Template | Figma

Create a complete branding package template by building from this brand guidelines template , editable in Figma. Level up your brand designs by simply adjusting the color palette, logo, and photography, then save as a ready-to-share PDF.

Modern Canva Presentation Package | Etsy

With an emphasis on presentation templates, this versatile brand template can be used for brand presentations, brand guidelines, and pitch decks, and is editable in Canva, Google Slides, Keynote, and PowerPoint.

Conclusion: Build Your Way to Brand Success!

Successful business branding is much more than creating a memorable logo design. Building a library of actionable brand assets will give you the best foundation for applying your brand identity consistently and effectively, making it well worth the time and effort.

For more brand building advice, tutorials, and resources, don’t miss these helpful articles:

How to Build a Brand Identity in 5 Easy Steps

• 5 Brands Who Are Killing It on TikTok (and How You Can Too)
• How Images Impact Your Brand’s Inclusivity Aspirations

License the images used in the cover collage via Anton Vierietin and Master1305 .

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Follow this guide to streamline the branding process and design an effective, professional brand identity ASAP.

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