dissertation peut on vivre sans autrui

Peut-on connaître autrui ?

Plan détaillé en 3 parties, avec introduction et conclusion rédigées. Fait par l'élève.

La connaissance de soi étant difficile et inachevable, il peut sembler évident de répondre « non » à la question : « peut-on connaître autrui ? », car connaître un être que je ne suis pas et qui est hors de moi paraît relever du miracle. Mais peut aussi soutenir le contraire : c’est parce qu’autrui est hors de moi, qu’il se tient en face de moi, que je peux avoir la distance nécessaire à la connaissance.

Pourquoi donc cette question, qu'est-ce qui la motive ? Simplement que la relation que nous entretenons avec autrui peut nous sembler claire, mais qu'elle ne l'est pas en fait. Nous pouvons qualifier autrui de semblable, mais cette notion demeure confuse, car elle n’implique pas que ce semblable soit connaissable comme tel. En effet, le semblable réunit les caractéristiques opposées que sont le même et l'autre. Ce qui me « ressemble » est identique et non identique à la fois.

Or, à quelles conditions peut-on connaître un être ? Et si cet être est autrui ? La connaissance que je pourrais former d’autrui est-elle identique à la connaissance possible de tout objet ? Il semble que non, car autrui est posé comme autre sujet, et non comme objet ; comme semblable et non comme autre absolu.

I. On peut admettre qu’autrui est un semblable : il est aisé à connaître

a) La notion de semblable indique une identité : autrui est un homme.

b) L’idée de communauté, et notamment de communauté linguistique : nous nous comprenons ou pouvons nous comprendre. Une communication, un dialogue sont possibles.

c) La morale admet que l’autre est sujet : le semblable est l’objet de la morale, par laquelle, reconnaissant en autrui une dignité, une sensibilité et une liberté, je le pose comme semblable, être appartenant à une même communauté morale. Je peux le connaître car nous partageons cette « semblance » dans une même communauté.

II. Mais cette « semblance » est formelle : en réalité, autrui est dissemblable, différent

a) La notion d’autrui comme autre sujet est contradictoire : il est autre donc dissemblable, ou il est moi-même, ego. Je le reconnais comme homme, ce qui est formel, mais comme différent.

b) La compréhensibilité réciproque est très limitée (diversité socioculturelle irréductible).

c) L’idée d’humanité est une abstraction : on ne rencontre qu’une diversité humaine. Donc, rien ne permet concrètement d’affirmer qu’on peut le connaître, car il est bien plus dissemblable que semblable, et cette extrême diversité fait obstacle à tout projet de connaissance d’autrui.

III. Synthèse

a) L’ambiguïté de l’alter ego est liée à la définition fermée du moi comme identité à soi. L’homme se saisit de façon multiple : individu, genre, sujet moral (où s’estompent les différences particulières).

b) La notion de sujet moral (Kant) et le retour à l’idée de « sentiment originaire de coexistence » (Husserl). Donc je reconnais en autrui mon semblable par un ensemble de dissemblances, de différences, ce qui n’est pas contradictoire. Mais il est homme, tout comme moi, et je le pose spontanément comme tel dès que je l’aperçois. Ce qui implique que comme homme, je connais autrui. Or, c’est ici la connaissance d’une appartenance à un même genre.

c) Dès que je sors de cette semblance purement formelle (autrui est comme moi un homme), je suis renvoyé à l’abîme de son intériorité : je ne sais ce qu’il sent, ce qu’il pense exactement, ce qu’il vit. Le dialogue est toujours fragmentaire : il est approximatif.

Autrui, dans la généralité de sa notion, est semblable.. La ressemblance est liée à des déterminations extérieures, évidemment toujours différentes d’un individu à l’autre, tandis que la semblance, en visant l’ordre moral, dépasse les individualités et les résout dans l’idée d’humanité, qui est l’idéal moral même. On peut dire en définitive qu’on peut reconnaître autrui comme un semblable, à savoir qu’on peut le poser comme tel. Mais cette reconnaissance n’est pas du tout une connaissance.

Connaître autrui impliquerait qu’on ressente ce qu’il ressent, qu’on sache ce qu’il pense, bref, qu’on fasse une expérience interne de sa propre subjectivité, ce qui est impossible. On ne peut tout au plus que deviner, faire des hypothèses qui ne livrent que des probabilités.

Aussi ne peut-on jamais dire que l’on connaît autrui, mais plutôt, comme par exemple lorsque l’on devine sa tristesse par des signes que son visage manifestent, que l’on se reconnaît en lui, c’est-à-dire que l’on associe un sentiment intime et privé, la tristesse, à des signes visibles qu’on a déjà eus soi-même. La seule connaissance possible est donc tout au plus qu’une connaissance par analogie, ou connaissance probable.

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Peut-on vivre sans autrui?

Publié le 29/10/2012

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« lion se moque du rat car il semble faible en étant plus petit que lui. A la fin de la fable, le rat sauve la vie du lion en le délivrant d'un filet qu'il ronge avec ses dents. Cette fable nous montre bien que l'on a toujours besoin des autres. D'ailleurs, la morale de cette fable est que l'on à toujours besoin d'un plus petit que soi. Et puis, n'oublions pas l'expression « L'union fait la force. » En effet, à plusieurs, on est toujours plus fort et la fable de la Fontaine nous le montre explicitement ; même si on paraît fort et capable de tout surmonter, on a toujours besoin de quelqu'un, même d'une personne plus faible que soi. Un patron ne serait rien sans ses employés, un chef de pays ne serait rien sans son peuple... Chez les nourrissons, c'est la même chose ; Autrui est plus qu'important. Comment un nourrisson grandirait-il sans les autres ? Un bébé a besoin qu'on le nourrisse, qu'on lui apprenne à grandir et qu'on lui parle pour qu'il se développe normalement, il ne pourrait pas le faire tout seul. On remarque encore une fois ici la présence indispensable d'Autrui. Pour conclure, on peut affirmer qu'Autrui est indispensable dans la vie. En effet, même si l'on n'a pas besoin de lui pour remplir ses besoins vitaux, sa présence tout au long de notre vie est plus qu'importante. L'homme ne développe ses facultés qu'au contact de ses semblables. Il a besoin des autres pour exister.. »

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• Fiches sur le Sujet

Sujets les plus fréquents

Problèmes centraux

Concepts essentiels

Grands textes

Un exemple de sujet : Puis-je me passer d'autrui ?

Problème central   :

C elui de savoir si l’homme est un être social, ou si l’accès à l’humanité peut se faire dans la solitude ; ainsi que celui de savoir si le rapport à autrui est conflictuel, ou harmonieux.

NB  : les sujets portant sur la connaissance d’autrui supposent en général qu’autrui est d’abord une autre conscience…et c’est en tant que tel qu’il pose problème ; il faut donc en général partir de Descartes, pour le dépasser (et passer à une autre acception du terme d’autrui). Si on part de Descartes, alors, on dira que la conscience d’autrui DERIVE de la conscience de soi (cogito « purement subjectif » : moi d’abord, les autres après). C’est un peu la même chose pour les sujets 2 : il faut également partir du cogito cartésien.

Notions annexes essentielles pour traiter de ces sujets  : les sujets des colonnes 1 et 2 renvoient à la notion de conscience. Les sujets de la colonne 3 supposent souvent les notions de liberté, de personne, de respect, d’Etat, de société (politique, et morale).

Concepts essentiels :

- la définition d’autrui  : vient du latin « alter », qui renvoie à ce qui est étranger, différent, autre. On peut le définir comme : un autre conscience, un autre moi ; ou comme un autre homme (ici, thématique du prochain, du semblable, du genre humain)

-le solipsisme  : le moi est la seule réalité, et le monde, comme les autres consciences, n’existent pas plus que dans un rêve (position souvent présentée comme conséquence du cogito cartésien, mais attention, Descartes ne l’a jamais vraiment soutenue)

- le raisonnement par analogie (avec moi-même, ici)  : puisqu’autrui a un corps comme le mien, et que je vis une relation entre mon corps et ma conscience, j’en infère/ déduis que dans ce corps il y a une conscience comme la mienne, et que telle mimique signifie tel état de conscience

-l’ethnocentrisme  : attitude qui consiste à projeter ses propres valeurs sur les « autres », entendus en général comme l’autre société, l’autre manière de vivre… Entraîne en général le rejet de l’autre, et, en tout cas, une incompréhension de l’autre (cf. Levi Strauss, Race et histoire )

-l’intersubjectivité (ou le cogito intersubjectif)  : la conscience d’autrui est immanente à la conscience de soi-même, et cette dernière n’est donc pas possible sans la précédente ; ce serait même plutôt la conscience de soi qui dérive de la conscience d’autrui (cogito cartésien renversé)

-la notion de respect  :on ne respecte, selon Kant, qu'un être humain, car un animal est un être sensible, asservi à la nature (cf. notion de "personne")

-la notion de personne  : chez Kant, la personne est un être doué de rationalité et d’humanité ; par suite, capable de lois morales ; elle se distingue de la chose en ce qu’elle ne peut jamais être considérée seulement comme un moyen, mais toujours en même temps comme une fin (donc : je ne peux faire ce que je veux d’une personne)

Textes essentiels  :

Descartes, Méditations métaphysiques , le cogito (conscience, donc, « moi »,  = seule vérité); comprendre sa conséquence quant à la définition d’autrui, mon rapport à autrui, et la définition de l’humain :   autrui = autre conscience = donc, difficile de le connaître, on ne le connaît pas immédiatement ; autrui, une menace, et d’abord une sorte d’objet parmi les autres ; l’humanité peut s’acquérir hors de la société (cf ; fait que pour lui, je n’ai besoin que de moi-même pour être ce que je suis, et pour me connaître) ( sujets 1 et 2 surtout ; mais aussi 4  : autrui est un « autre moi »-on insiste sur la différence, sur l’altérité)

Aristote, Politiques , I, 2, « l’homme est un animal politique » (il n’accède à l’humanité que par son rapport à autrui, qui se fait essentiellement par le langage ; l’homme est fait pour vivre en société, etc.); permet de traiter à peu près tous les types de sujet : sujets 1  : on est immédiatement en présence d’autrui, on le comprend immédiatement, etc. ; sujets 2  : je ne peux être homme sans vivre en communauté avec d’autres ; sujets 3  : rien ne dit que les rapports entre nous sont conflictuels : d’abord, la société est comme « naturelle » ; ensuite, elle nous permet de mettre en commun des valeurs telles que la justice, la morale, pour vivre en harmonie, pour gérer les conflits éventuels… ; enfin, les sujets 4  : autrui, ce n’est pas l’autre conscience, ou l’autre au sens d’étranger, de différent de moi, que je ne comprends pas immédiatement, c’est, tout simplement, « l’autre homme » -par conséquent, mon frère, mon prochain.

Sartre, L’existentialisme est un humanisme , le cogito intersubjectif ; L’Etre et le Néant , le regard d’autrui ; l’exemple de la honte/ de la jalousie ; Huis-Clos , « l’enfer, c’est les autres » ( sujets 2  : je ne peux être ni me connaître, sans autrui ; sujets 3  : le rapport à autrui, s’il est constitutif de moi-même, est d’abord conflictuel). NB  : on peut mettre Sartre à l’intérieur du courant « phénoménologue », pour lequel je suis immédiatement en présence d’autrui. Je prends conscience de moi-même en même temps que du monde et des autres. A rapprocher de hegel, la dialectique du maître et de l’esclave.

Hobbes, Léviathan , l’état de nature ( sujets 2  : l’accès à l’humanité suppose-t-il autrui ? l’homme est-il un être naturellement social ? ; cette question permet aussi d’aborder les sujets 3  : le rapport à autrui est d’abord conflictuel, autrui menace ma liberté, et présente même un risque majeur pour moi, celui de mourir) Cf. questions que ce texte permet de traiter : quelle liberté hors de la société ? ; quels sont les rapports « naturels » entre les hommes ?

Kant, Fondements de la métaphysique des mœurs , l’impératif catégorique ; la définition de la personne ; la définition du respect ( sujets 3 et 4  : les rapports à autrui ne sont pas essentiellement conflictuels ; autrui est une personne, une fin, pas un moyen, un être qui m’apparaît immédiatement comme digne de respect, car porteur de la loi morale, de la raison, etc. –celui avec qui je peux bâtir un monde moral…) ; par conséquent, un appel à le respecter, à l’aimer, etc.

Un exemple de sujet

Puis-je me passer d’autrui ?

Me passer : pourquoi ? Pour vivre ? Pour être ce que je suis ? Pour me connaître ? Pour être libre ? Heureux ? Etc.

A quoi pourrait-il m’être essentiel ? S’il m’est nécessaire, est-ce au sens de « faute de mieux » (il me serait essentiel, par exemple, pour satisfaire mes besoins, pour survivre, mais pas pour être moi, ou être heureux, etc. : dans ce cas, il ne m’est pas essentiel, malgré le fait qu’il me soit nécessaire ; la raison pour laquelle je ne peux m’en passer est purement sociale voire biologique). Ou bien est-ce au sens d’une condition essentielle, celle sans laquelle par exemple je ne serais pas un être humain comme tel (ou je ne me connaîtrais pas, etc.) ? Dès lors, on voit le porblème : il s’agit de savoir si l’homme est ou non un être social, un animal politique, pour reprendre la formule d’Aristote.

Plan possible :

I)                    Autrui, un « mal nécessaire »

- j’ai besoin de lui pour assouvir mes besoins, etc.

- mais l’idéal serait pourtant que je sois tout seul : autrui est aussi une contrainte, à ma liberté, pour être moi-même (cf. jeu social), etc. Cf., ici, Descartes

Si je ne peux me passer d’autrui, c’est de l’ordre du besoin, pas de l’essence

II)                 Pourtant, n’ai-je pas besoin de lui pour être moi-même ? (le cogito int ersubjectif)

-          d’abord, revenir sur le présupposé de la thèse I : n’est-ce pas un présupposé cartésien ? comment puis-je le remettre en question ? en montrant que le cogito n’est pas purement subjectif, mais inter-subjectif : ce n’est pas la conscience d’autrui qui dérive de la conscience de moi-même, mais l’inverse (on va montrer que je ne me peux me passer d’autrui, pour être moi-même, et pour me connaître

-          analyse sartrienne

-          problème : rapport conflictuel : cela ne me semble pas être une condition de mon bonheur. Je peux bien me passer d’autrui, quand même, pour être heureux, libre…, et dès lors, pour me réaliser vraiment, non ?

III)              Enfin, suis-je vraiment un homme digne de ce nom sans autrui ? (Aristote : l’homme, un « animal politique »)

-          on montrera ici au contraire que je ne peux me passer d’autrui pour être un homme véritable, pour réaliser les potentialités de la nature humaine : on critiquera ainsi par là le rapport conflictuel et la menace que présenterait l’autre. Il faut dire qu’on abandonne toute pensée d’autrui comme « autre conscience », etc.

Je ne peux donc vraiment pas me passer d’autrui, sinon, je suis soit un animal, soit un dieu.. mais pas un homme digne de ce nom !

NB : C’est donc un plan dans lequel on montre progressivement à quel point je ne me saurais me passer d’autrui, puisqu’il m’est vraiment essentiel. Réponse : non, car l’homme est un animal politique…

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espace pédagogique > disciplines du second degré > philosophie > focus

Sujets de réflexions philosophiques : Autrui

mis à jour le 14/08/2008

Cette ressource propose quelques sujets de réflexions et de dissertations philosophiques sur le thème Autrui.

mots clés : philosophie , sujet , autrui

Textes  philosophiques :

Cours et conférences en ligne, expérience philosophique : observer un garçon de café.

Présentation :

Tant que l'homme est en vie, sa façon d'être est d'exister comme ce qui, de toute part, échappe à ce qui le détermine, car l'intervalle fugace qui sépare la naissance de la mort interdit à la conscience de jamais coïncider avec elle-même et d'avoir la pesanteur d'un être inanimé, d'une chose ... En lieu et place du divin, Sartre fait de ce néant-là, de cet écart entre nous et nous-même, notre plus grand péril et notre plus grande chance. L'homme est une liberté malmenée par elle-même, une existence hantée par la volonté mortifère d'être une chose, ou un destin. L' Être et le Néant , c'est une gifle donnée à la partie de nous-mêmes qui veut mourir de son vivant.  Alors, à celui qui veut devenir quelqu'un, qui se regarde dans la glace en prenant la pose, qui confond ce qu'il possède et ce qu'il est, ou qui joue à être celui que les autres voient en lui ; il faut recommander comme une cure ou un viatique la lecture de ce texte dit du "{garçon de café}" extrait de l' Être et le néant de Sartre. 

Sartre (Jean-Paul), L'Etre et le Néant , Paris, Gallimard, 1976, coll. Tel, pp. 95-96.

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15 Real-Life Case Study Examples & Best Practices

Written by: Oghale Olori

Case studies are more than just success stories.

They are powerful tools that demonstrate the practical value of your product or service. Case studies help attract attention to your products, build trust with potential customers and ultimately drive sales.

It’s no wonder that 73% of successful content marketers utilize case studies as part of their content strategy. Plus, buyers spend 54% of their time reviewing case studies before they make a buying decision.

To ensure you’re making the most of your case studies, we’ve put together 15 real-life case study examples to inspire you. These examples span a variety of industries and formats. We’ve also included best practices, design tips and templates to inspire you.

Let’s dive in!

Table of Contents

What is a case study, 15 real-life case study examples, sales case study examples, saas case study examples, product case study examples, marketing case study examples, business case study examples, case study faqs.

• A case study is a compelling narrative that showcases how your product or service has positively impacted a real business or individual. 
• Case studies delve into your customer's challenges, how your solution addressed them and the quantifiable results they achieved.
• Your case study should have an attention-grabbing headline, great visuals and a relevant call to action. Other key elements include an introduction, problems and result section.
• Visme provides easy-to-use tools, professionally designed templates and features for creating attractive and engaging case studies.

A case study is a real-life scenario where your company helped a person or business solve their unique challenges. It provides a detailed analysis of the positive outcomes achieved as a result of implementing your solution.

Case studies are an effective way to showcase the value of your product or service to potential customers without overt selling. By sharing how your company transformed a business, you can attract customers seeking similar solutions and results.

Case studies are not only about your company's capabilities; they are primarily about the benefits customers and clients have experienced from using your product.

Every great case study is made up of key elements. They are;

• Attention-grabbing headline: Write a compelling headline that grabs attention and tells your reader what the case study is about. For example, "How a CRM System Helped a B2B Company Increase Revenue by 225%.
• Introduction/Executive Summary: Include a brief overview of your case study, including your customer’s problem, the solution they implemented and the results they achieved.
• Problem/Challenge: Case studies with solutions offer a powerful way to connect with potential customers. In this section, explain how your product or service specifically addressed your customer's challenges.
• Solution: Explain how your product or service specifically addressed your customer's challenges.
• Results/Achievements : Give a detailed account of the positive impact of your product. Quantify the benefits achieved using metrics such as increased sales, improved efficiency, reduced costs or enhanced customer satisfaction.
• Graphics/Visuals: Include professional designs, high-quality photos and videos to make your case study more engaging and visually appealing.
• Quotes/Testimonials: Incorporate written or video quotes from your clients to boost your credibility.
• Relevant CTA: Insert a call to action (CTA) that encourages the reader to take action. For example, visiting your website or contacting you for more information. Your CTA can be a link to a landing page, a contact form or your social media handle and should be related to the product or service you highlighted in your case study.

Now that you understand what a case study is, let’s look at real-life case study examples. Among these, you'll find some simple case study examples that break down complex ideas into easily understandable solutions.

In this section, we’ll explore SaaS, marketing, sales, product and business case study examples with solutions. Take note of how these companies structured their case studies and included the key elements.

We’ve also included professionally designed case study templates to inspire you.

1. Georgia Tech Athletics Increase Season Ticket Sales by 80%

Georgia Tech Athletics, with its 8,000 football season ticket holders, sought for a way to increase efficiency and customer engagement.

Their initial sales process involved making multiple outbound phone calls per day with no real targeting or guidelines. Georgia Tech believed that targeting communications will enable them to reach more people in real time.

Salesloft improved Georgia Tech’s sales process with an inbound structure. This enabled sales reps to connect with their customers on a more targeted level. The use of dynamic fields and filters when importing lists ensured prospects received the right information, while communication with existing fans became faster with automation.

As a result, Georgia Tech Athletics recorded an 80% increase in season ticket sales as relationships with season ticket holders significantly improved. Employee engagement increased as employees became more energized to connect and communicate with fans.

Why Does This Case Study Work?

In this case study example , Salesloft utilized the key elements of a good case study. Their introduction gave an overview of their customers' challenges and the results they enjoyed after using them. After which they categorized the case study into three main sections: challenge, solution and result.

Salesloft utilized a case study video to increase engagement and invoke human connection.

Incorporating videos in your case study has a lot of benefits. Wyzol’s 2023 state of video marketing report showed a direct correlation between videos and an 87% increase in sales.

The beautiful thing is that creating videos for your case study doesn’t have to be daunting.

With an easy-to-use platform like Visme, you can create top-notch testimonial videos that will connect with your audience. Within the Visme editor, you can access over 1 million stock photos , video templates, animated graphics and more. These tools and resources will significantly improve the design and engagement of your case study.

Simplify content creation and brand management for your team

• Collaborate on designs , mockups and wireframes with your non-design colleagues
• Lock down your branding to maintain brand consistency throughout your designs
• Why start from scratch? Save time with 1000s of professional branded templates

Sign up. It’s free.

2. WeightWatchers Completely Revamped their Enterprise Sales Process with HubSpot

WeightWatchers, a 60-year-old wellness company, sought a CRM solution that increased the efficiency of their sales process. With their previous system, Weightwatchers had limited automation. They would copy-paste message templates from word documents or recreate one email for a batch of customers.

This required a huge effort from sales reps, account managers and leadership, as they were unable to track leads or pull customized reports for planning and growth.

WeightWatchers transformed their B2B sales strategy by leveraging HubSpot's robust marketing and sales workflows. They utilized HubSpot’s deal pipeline and automation features to streamline lead qualification. And the customized dashboard gave leadership valuable insights.

As a result, WeightWatchers generated seven figures in annual contract value and boosted recurring revenue. Hubspot’s impact resulted in 100% adoption across all sales, marketing, client success and operations teams.

Hubspot structured its case study into separate sections, demonstrating the specific benefits of their products to various aspects of the customer's business. Additionally, they integrated direct customer quotes in each section to boost credibility, resulting in a more compelling case study.

Getting insight from your customer about their challenges is one thing. But writing about their process and achievements in a concise and relatable way is another. If you find yourself constantly experiencing writer’s block, Visme’s AI writer is perfect for you.

Visme created this AI text generator tool to take your ideas and transform them into a great draft. So whether you need help writing your first draft or editing your final case study, Visme is ready for you.

3. Immi’s Ram Fam Helps to Drive Over $200k in Sales

Immi embarked on a mission to recreate healthier ramen recipes that were nutritious and delicious. After 2 years of tireless trials, Immi finally found the perfect ramen recipe. However, they envisioned a community of passionate ramen enthusiasts to fuel their business growth.

This vision propelled them to partner with Shopify Collabs. Shopify Collabs successfully cultivated and managed Immi’s Ramen community of ambassadors and creators.

As a result of their partnership, Immi’s community grew to more than 400 dedicated members, generating over $200,000 in total affiliate sales.

The power of data-driven headlines cannot be overemphasized. Chili Piper strategically incorporates quantifiable results in their headlines. This instantly sparks curiosity and interest in readers.

While not every customer success story may boast headline-grabbing figures, quantifying achievements in percentages is still effective. For example, you can highlight a 50% revenue increase with the implementation of your product.

Take a look at the beautiful case study template below. Just like in the example above, the figures in the headline instantly grab attention and entice your reader to click through.

Having a case study document is a key factor in boosting engagement. This makes it easy to promote your case study in multiple ways. With Visme, you can easily publish, download and share your case study with your customers in a variety of formats, including PDF, PPTX, JPG and more!

4. How WOW! is Saving Nearly 79% in Time and Cost With Visme

This case study discusses how Visme helped WOW! save time and money by providing user-friendly tools to create interactive and quality training materials for their employees. Find out what your team can do with Visme. Request a Demo

WOW!'s learning and development team creates high-quality training materials for new and existing employees. Previous tools and platforms they used had plain templates, little to no interactivity features, and limited flexibility—that is, until they discovered Visme.

Now, the learning and development team at WOW! use Visme to create engaging infographics, training videos, slide decks and other training materials.

This has directly reduced the company's turnover rate, saving them money spent on recruiting and training new employees. It has also saved them a significant amount of time, which they can now allocate to other important tasks.

Visme's customer testimonials spark an emotional connection with the reader, leaving a profound impact. Upon reading this case study, prospective customers will be blown away by the remarkable efficiency achieved by Visme's clients after switching from PowerPoint.

Visme’s interactivity feature was a game changer for WOW! and one of the primary reasons they chose Visme.

“Previously we were using PowerPoint, which is fine, but the interactivity you can get with Visme is so much more robust that we’ve all steered away from PowerPoint.” - Kendra, L&D team, Wow!

Visme’s interactive feature allowed them to animate their infographics, include clickable links on their PowerPoint designs and even embed polls and quizzes their employees could interact with.

By embedding the slide decks, infographics and other training materials WOW! created with Visme, potential customers get a taste of what they can create with the tool. This is much more effective than describing the features of Visme because it allows potential customers to see the tool in action.

To top it all off, this case study utilized relevant data and figures. For example, one part of the case study said, “In Visme, where Kendra’s team has access to hundreds of templates, a brand kit, and millions of design assets at their disposal, their team can create presentations in 80% less time.”

Who wouldn't want that?

Including relevant figures and graphics in your case study is a sure way to convince your potential customers why you’re a great fit for their brand. The case study template below is a great example of integrating relevant figures and data.

This colorful template begins with a captivating headline. But that is not the best part; this template extensively showcases the results their customer had using relevant figures.

The arrangement of the results makes it fun and attractive. Instead of just putting figures in a plain table, you can find interesting shapes in your Visme editor to take your case study to the next level.

5. Lyte Reduces Customer Churn To Just 3% With Hubspot CRM

While Lyte was redefining the ticketing industry, it had no definite CRM system . Lyte utilized 12–15 different SaaS solutions across various departments, which led to a lack of alignment between teams, duplication of work and overlapping tasks.

Customer data was spread across these platforms, making it difficult to effectively track their customer journey. As a result, their churn rate increased along with customer dissatisfaction.

Through Fuelius , Lyte founded and implemented Hubspot CRM. Lyte's productivity skyrocketed after incorporating Hubspot's all-in-one CRM tool. With improved efficiency, better teamwork and stronger client relationships, sales figures soared.

The case study title page and executive summary act as compelling entry points for both existing and potential customers. This overview provides a clear understanding of the case study and also strategically incorporates key details like the client's industry, location and relevant background information.

Having a good summary of your case study can prompt your readers to engage further. You can achieve this with a simple but effective case study one-pager that highlights your customer’s problems, process and achievements, just like this case study did in the beginning.

Moreover, you can easily distribute your case study one-pager and use it as a lead magnet to draw prospective customers to your company.

Take a look at this case study one-pager template below.

This template includes key aspects of your case study, such as the introduction, key findings, conclusion and more, without overcrowding the page. The use of multiple shades of blue gives it a clean and dynamic layout.

Our favorite part of this template is where the age group is visualized.

With Visme’s data visualization tool , you can present your data in tables, graphs, progress bars, maps and so much more. All you need to do is choose your preferred data visualization widget, input or import your data and click enter!

6. How Workato Converts 75% of Their Qualified Leads

Workato wanted to improve their inbound leads and increase their conversion rate, which ranged from 40-55%.

At first, Workato searched for a simple scheduling tool. They soon discovered that they needed a tool that provided advanced routing capabilities based on zip code and other criteria. Luckily, they found and implemented Chili Piper.

As a result of implementing Chili Piper, Workato achieved a remarkable 75–80% conversion rate and improved show rates. This led to a substantial revenue boost, with a 10-15% increase in revenue attributed to Chili Piper's impact on lead conversion.

This case study example utilizes the power of video testimonials to drive the impact of their product.

Chili Piper incorporates screenshots and clips of their tool in use. This is a great strategy because it helps your viewers become familiar with how your product works, making onboarding new customers much easier.

In this case study example, we see the importance of efficient Workflow Management Systems (WMS). Without a WMS, you manually assign tasks to your team members and engage in multiple emails for regular updates on progress.

However, when crafting and designing your case study, you should prioritize having a good WMS.

Visme has an outstanding Workflow Management System feature that keeps you on top of all your projects and designs. This feature makes it much easier to assign roles, ensure accuracy across documents, and track progress and deadlines.

Visme’s WMS feature allows you to limit access to your entire document by assigning specific slides or pages to individual members of your team. At the end of the day, your team members are not overwhelmed or distracted by the whole document but can focus on their tasks.

7. Rush Order Helps Vogmask Scale-Up During a Pandemic

Vomask's reliance on third-party fulfillment companies became a challenge as demand for their masks grew. Seeking a reliable fulfillment partner, they found Rush Order and entrusted them with their entire inventory.

Vomask's partnership with Rush Order proved to be a lifesaver during the COVID-19 pandemic. Rush Order's agility, efficiency and commitment to customer satisfaction helped Vogmask navigate the unprecedented demand and maintain its reputation for quality and service.

Rush Order’s comprehensive support enabled Vogmask to scale up its order processing by a staggering 900% while maintaining a remarkable customer satisfaction rate of 92%.

Rush Order chose one event where their impact mattered the most to their customer and shared that story.

While pandemics don't happen every day, you can look through your customer’s journey and highlight a specific time or scenario where your product or service saved their business.

The story of Vogmask and Rush Order is compelling, but it simply is not enough. The case study format and design attract readers' attention and make them want to know more. Rush Order uses consistent colors throughout the case study, starting with the logo, bold square blocks, pictures, and even headers.

Take a look at this product case study template below.

Just like our example, this case study template utilizes bold colors and large squares to attract and maintain the reader’s attention. It provides enough room for you to write about your customers' backgrounds/introductions, challenges, goals and results.

The right combination of shapes and colors adds a level of professionalism to this case study template.

8. AMR Hair & Beauty leverages B2B functionality to boost sales by 200%

With limits on website customization, slow page loading and multiple website crashes during peak events, it wasn't long before AMR Hair & Beauty began looking for a new e-commerce solution.

Their existing platform lacked effective search and filtering options, a seamless checkout process and the data analytics capabilities needed for informed decision-making. This led to a significant number of abandoned carts.

Upon switching to Shopify Plus, AMR immediately saw improvements in page loading speed and average session duration. They added better search and filtering options for their wholesale customers and customized their checkout process.

Due to this, AMR witnessed a 200% increase in sales and a 77% rise in B2B average order value. AMR Hair & Beauty is now poised for further expansion and growth.

This case study example showcases the power of a concise and impactful narrative.

To make their case analysis more effective, Shopify focused on the most relevant aspects of the customer's journey. While there may have been other challenges the customer faced, they only included those that directly related to their solutions.

Take a look at this case study template below. It is perfect if you want to create a concise but effective case study. Without including unnecessary details, you can outline the challenges, solutions and results your customers experienced from using your product.

Don’t forget to include a strong CTA within your case study. By incorporating a link, sidebar pop-up or an exit pop-up into your case study, you can prompt your readers and prospective clients to connect with you.

9. How a Marketing Agency Uses Visme to Create Engaging Content With Infographics

SmartBox Dental , a marketing agency specializing in dental practices, sought ways to make dental advice more interesting and easier to read. However, they lacked the design skills to do so effectively.

Visme's wide range of templates and features made it easy for the team to create high-quality content quickly and efficiently. SmartBox Dental enjoyed creating infographics in as little as 10-15 minutes, compared to one hour before Visme was implemented.

By leveraging Visme, SmartBox Dental successfully transformed dental content into a more enjoyable and informative experience for their clients' patients. Therefore enhancing its reputation as a marketing partner that goes the extra mile to deliver value to its clients.

Visme creatively incorporates testimonials In this case study example.

By showcasing infographics and designs created by their clients, they leverage the power of social proof in a visually compelling way. This way, potential customers gain immediate insight into the creative possibilities Visme offers as a design tool.

This example effectively showcases a product's versatility and impact, and we can learn a lot about writing a case study from it. Instead of focusing on one tool or feature per customer, Visme took a more comprehensive approach.

Within each section of their case study, Visme explained how a particular tool or feature played a key role in solving the customer's challenges.

For example, this case study highlighted Visme’s collaboration tool . With Visme’s tool, the SmartBox Dental content team fostered teamwork, accountability and effective supervision.

Visme also achieved a versatile case study by including relevant quotes to showcase each tool or feature. Take a look at some examples;

Visme’s collaboration tool: “We really like the collaboration tool. Being able to see what a co-worker is working on and borrow their ideas or collaborate on a project to make sure we get the best end result really helps us out.”

Visme’s library of stock photos and animated characters: “I really love the images and the look those give to an infographic. I also really like the animated little guys and the animated pictures. That’s added a lot of fun to our designs.”

Visme’s interactivity feature: “You can add URLs and phone number links directly into the infographic so they can just click and call or go to another page on the website and I really like adding those hyperlinks in.”

You can ask your customers to talk about the different products or features that helped them achieve their business success and draw quotes from each one.

10. Jasper Grows Blog Organic Sessions 810% and Blog-Attributed User Signups 400X

Jasper, an AI writing tool, lacked a scalable content strategy to drive organic traffic and user growth. They needed help creating content that converted visitors into users. Especially when a looming domain migration threatened organic traffic.

To address these challenges, Jasper partnered with Omniscient Digital. Their goal was to turn their content into a growth channel and drive organic growth. Omniscient Digital developed a full content strategy for Jasper AI, which included a content audit, competitive analysis, and keyword discovery.

Through their collaboration, Jasper’s organic blog sessions increased by 810%, despite the domain migration. They also witnessed a 400X increase in blog-attributed signups. And more importantly, the content program contributed to over $4 million in annual recurring revenue.

The combination of storytelling and video testimonials within the case study example makes this a real winner. But there’s a twist to it. Omniscient segmented the video testimonials and placed them in different sections of the case study.

Video marketing , especially in case studies, works wonders. Research shows us that 42% of people prefer video testimonials because they show real customers with real success stories. So if you haven't thought of it before, incorporate video testimonials into your case study.

Take a look at this stunning video testimonial template. With its simple design, you can input the picture, name and quote of your customer within your case study in a fun and engaging way.

Try it yourself! Customize this template with your customer’s testimonial and add it to your case study!

11. How Meliá Became One of the Most Influential Hotel Chains on Social Media

Meliá Hotels needed help managing their growing social media customer service needs. Despite having over 500 social accounts, they lacked a unified response protocol and detailed reporting. This largely hindered efficiency and brand consistency.

Meliá partnered with Hootsuite to build an in-house social customer care team. Implementing Hootsuite's tools enabled Meliá to decrease response times from 24 hours to 12.4 hours while also leveraging smart automation.

In addition to that, Meliá resolved over 133,000 conversations, booking 330 inquiries per week through Hootsuite Inbox. They significantly improved brand consistency, response time and customer satisfaction.

The need for a good case study design cannot be over-emphasized.

As soon as anyone lands on this case study example, they are mesmerized by a beautiful case study design. This alone raises the interest of readers and keeps them engaged till the end.

If you’re currently saying to yourself, “ I can write great case studies, but I don’t have the time or skill to turn it into a beautiful document.” Say no more.

Visme’s amazing AI document generator can take your text and transform it into a stunning and professional document in minutes! Not only do you save time, but you also get inspired by the design.

With Visme’s document generator, you can create PDFs, case study presentations , infographics and more!

Take a look at this case study template below. Just like our case study example, it captures readers' attention with its beautiful design. Its dynamic blend of colors and fonts helps to segment each element of the case study beautifully.

12. Tea’s Me Cafe: Tamika Catchings is Brewing Glory

Tamika's journey began when she purchased Tea's Me Cafe in 2017, saving it from closure. She recognized the potential of the cafe as a community hub and hosted regular events centered on social issues and youth empowerment.

One of Tamika’s business goals was to automate her business. She sought to streamline business processes across various aspects of her business. One of the ways she achieves this goal is through Constant Contact.

Constant Contact became an integral part of Tamika's marketing strategy. They provided an automated and centralized platform for managing email newsletters, event registrations, social media scheduling and more.

This allowed Tamika and her team to collaborate efficiently and focus on engaging with their audience. They effectively utilized features like WooCommerce integration, text-to-join and the survey builder to grow their email list, segment their audience and gather valuable feedback.

The case study example utilizes the power of storytelling to form a connection with readers. Constant Contact takes a humble approach in this case study. They spotlight their customers' efforts as the reason for their achievements and growth, establishing trust and credibility.

This case study is also visually appealing, filled with high-quality photos of their customer. While this is a great way to foster originality, it can prove challenging if your customer sends you blurry or low-quality photos.

If you find yourself in that dilemma, you can use Visme’s AI image edit tool to touch up your photos. With Visme’s AI tool, you can remove unwanted backgrounds, erase unwanted objects, unblur low-quality pictures and upscale any photo without losing the quality.

Constant Contact offers its readers various formats to engage with their case study. Including an audio podcast and PDF.

In its PDF version, Constant Contact utilized its brand colors to create a stunning case study design.  With this, they increase brand awareness and, in turn, brand recognition with anyone who comes across their case study.

With Visme’s brand wizard tool , you can seamlessly incorporate your brand assets into any design or document you create. By inputting your URL, Visme’s AI integration will take note of your brand colors, brand fonts and more and create branded templates for you automatically.

You don't need to worry about spending hours customizing templates to fit your brand anymore. You can focus on writing amazing case studies that promote your company.

13. How Breakwater Kitchens Achieved a 7% Growth in Sales With Thryv

Breakwater Kitchens struggled with managing their business operations efficiently. They spent a lot of time on manual tasks, such as scheduling appointments and managing client communication. This made it difficult for them to grow their business and provide the best possible service to their customers.

David, the owner, discovered Thryv. With Thryv, Breakwater Kitchens was able to automate many of their manual tasks. Additionally, Thryv integrated social media management. This enabled Breakwater Kitchens to deliver a consistent brand message, captivate its audience and foster online growth.

As a result, Breakwater Kitchens achieved increased efficiency, reduced missed appointments and a 7% growth in sales.

This case study example uses a concise format and strong verbs, which make it easy for readers to absorb the information.

At the top of the case study, Thryv immediately builds trust by presenting their customer's complete profile, including their name, company details and website. This allows potential customers to verify the case study's legitimacy, making them more likely to believe in Thryv's services.

However, manually copying and pasting customer information across multiple pages of your case study can be time-consuming.

To save time and effort, you can utilize Visme's dynamic field feature . Dynamic fields automatically insert reusable information into your designs.  So you don’t have to type it out multiple times.

14. Zoom’s Creative Team Saves Over 4,000 Hours With Brandfolder

Zoom experienced rapid growth with the advent of remote work and the rise of the COVID-19 pandemic. Such growth called for agility and resilience to scale through.

At the time, Zoom’s assets were disorganized which made retrieving brand information a burden. Zoom’s creative manager spent no less than 10 hours per week finding and retrieving brand assets for internal teams.

Zoom needed a more sustainable approach to organizing and retrieving brand information and came across Brandfolder. Brandfolder simplified and accelerated Zoom’s email localization and webpage development. It also enhanced the creation and storage of Zoom virtual backgrounds.

With Brandfolder, Zoom now saves 4,000+ hours every year. The company also centralized its assets in Brandfolder, which allowed 6,800+ employees and 20-30 vendors to quickly access them.

Brandfolder infused its case study with compelling data and backed it up with verifiable sources. This data-driven approach boosts credibility and increases the impact of their story.

Bradfolder's case study goes the extra mile by providing a downloadable PDF version, making it convenient for readers to access the information on their own time. Their dedication to crafting stunning visuals is evident in every aspect of the project.

From the vibrant colors to the seamless navigation, everything has been meticulously designed to leave a lasting impression on the viewer. And with clickable links that make exploring the content a breeze, the user experience is guaranteed to be nothing short of exceptional.

The thing is, your case study presentation won’t always sit on your website. There are instances where you may need to do a case study presentation for clients, partners or potential investors.

Visme has a rich library of templates you can tap into. But if you’re racing against the clock, Visme’s AI presentation maker is your best ally.

15. How Cents of Style Made $1.7M+ in Affiliate Sales with LeadDyno

Cents of Style had a successful affiliate and influencer marketing strategy. However, their existing affiliate marketing platform was not intuitive, customizable or transparent enough to meet the needs of their influencers.

Cents of Styles needed an easy-to-use affiliate marketing platform that gave them more freedom to customize their program and implement a multi-tier commission program.

After exploring their options, Cents of Style decided on LeadDyno.

LeadDyno provided more flexibility, allowing them to customize commission rates and implement their multi-tier commission structure, switching from monthly to weekly payouts.

Also, integrations with PayPal made payments smoother And features like newsletters and leaderboards added to the platform's success by keeping things transparent and engaging.

As a result, Cents of Style witnessed an impressive $1.7 million in revenue from affiliate sales with a substantial increase in web sales by 80%.

LeadDyno strategically placed a compelling CTA in the middle of their case study layout, maximizing its impact. At this point, readers are already invested in the customer's story and may be considering implementing similar strategies.

A well-placed CTA offers them a direct path to learn more and take action.

LeadDyno also utilized the power of quotes to strengthen their case study. They didn't just embed these quotes seamlessly into the text; instead, they emphasized each one with distinct blocks.

Are you looking for an easier and quicker solution to create a case study and other business documents? Try Visme's AI designer ! This powerful tool allows you to generate complete documents, such as case studies, reports, whitepapers and more, just by providing text prompts. Simply explain your requirements to the tool, and it will produce the document for you, complete with text, images, design assets and more.

Still have more questions about case studies? Let's look at some frequently asked questions.

How to Write a Case Study?

• Choose a compelling story: Not all case studies are created equal. Pick one that is relevant to your target audience and demonstrates the specific benefits of your product or service.
• Outline your case study: Create a case study outline and highlight how you will structure your case study to include the introduction, problem, solution and achievements of your customer.
• Choose a case study template: After you outline your case study, choose a case study template . Visme has stunning templates that can inspire your case study design.
• Craft a compelling headline: Include figures or percentages that draw attention to your case study.
• Work on the first draft: Your case study should be easy to read and understand. Use clear and concise language and avoid jargon.
• Include high-quality visual aids: Visuals can help to make your case study more engaging and easier to read. Consider adding high-quality photos, screenshots or videos.
• Include a relevant CTA: Tell prospective customers how to reach you for questions or sign-ups.

What Are the Stages of a Case Study?

The stages of a case study are;

• Planning & Preparation: Highlight your goals for writing the case study. Plan the case study format, length and audience you wish to target.
• Interview the Client: Reach out to the company you want to showcase and ask relevant questions about their journey and achievements.
• Revision & Editing: Review your case study and ask for feedback. Include relevant quotes and CTAs to your case study.
• Publication & Distribution: Publish and share your case study on your website, social media channels and email list!
• Marketing & Repurposing: Turn your case study into a podcast, PDF, case study presentation and more. Share these materials with your sales and marketing team.

What Are the Advantages and Disadvantages of a Case Study?

Advantages of a case study:

• Case studies showcase a specific solution and outcome for specific customer challenges.
• It attracts potential customers with similar challenges.
• It builds trust and credibility with potential customers.
• It provides an in-depth analysis of your company’s problem-solving process.

Disadvantages of a case study:

• Limited applicability. Case studies are tailored to specific cases and may not apply to other businesses.
• It relies heavily on customer cooperation and willingness to share information.
• It stands a risk of becoming outdated as industries and customer needs evolve.

What Are the Types of Case Studies?

There are 7 main types of case studies. They include;

• Illustrative case study.
• Instrumental case study.
• Intrinsic case study.
• Descriptive case study.
• Explanatory case study.
• Exploratory case study.
• Collective case study.

How Long Should a Case Study Be?

The ideal length of your case study is between 500 - 1500 words or 1-3 pages. Certain factors like your target audience, goal or the amount of detail you want to share may influence the length of your case study. This infographic has powerful tips for designing winning case studies

What Is the Difference Between a Case Study and an Example?

Case studies provide a detailed narrative of how your product or service was used to solve a problem. Examples are general illustrations and are not necessarily real-life scenarios.

Case studies are often used for marketing purposes, attracting potential customers and building trust. Examples, on the other hand, are primarily used to simplify or clarify complex concepts.

Where Can I Find Case Study Examples?

You can easily find many case study examples online and in industry publications. Many companies, including Visme, share case studies on their websites to showcase how their products or services have helped clients achieve success. You can also search online libraries and professional organizations for case studies related to your specific industry or field.

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The Right Way to Solve Complex Business Problems

Corey Phelps, a strategy professor at McGill University, says great problem solvers are hard to find. Even seasoned professionals at the highest levels of organizations regularly...

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Corey Phelps, a strategy professor at McGill University, says great problem solvers are hard to find. Even seasoned professionals at the highest levels of organizations regularly fail to identify the real problem and instead jump to exploring solutions. Phelps identifies the common traps and outlines a research-proven method to solve problems effectively. He’s the coauthor of the book, Cracked it! How to solve big problems and sell solutions like top strategy consultants.

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Welcome to the IdeaCast from Harvard Business Review. I’m Curt Nickisch.

Problem-solving is in demand. It’s considered the top skill for success at management consulting firms. And it’s increasingly desired for everyone, not just new MBA’s.

A report from the World Economic Forum predicts that more than one-third of all jobs across all industries will require complex problem-solving as one of their core skills by 2020.

The problem is, we’re often really bad at problem-solving. Our guest today says even the most educated and experienced of senior leaders go about it the wrong way.

COREY PHELPS: I think this is one of the misnomers about problem-solving. There’s this belief that because we do it so frequently – and especially for senior leaders, they have a lot of experience, they solve problems for a living – and as such we would expect them to be quite good at it. And I think what we find is that they’re not. They don’t solve problems well because they fall prey to basically the foibles of being a human being – they fall prey to the cognitive biases and the pitfalls of problem-solving.

CURT NICKISCH: That’s Corey Phelps. He says fixing these foibles is possible and almost straightforward. You can improve your problem-solving skills by following a disciplined method.

Corey Phelps is a strategy professor at McGill University. He’s also the co-author of the book “Cracked It: How to Solve Big Problems and Sell Solutions like Top Strategy C onsultants.” Corey thanks for coming on the show.

COREY PHELPS: Thank you for the opportunity to talk.

CURT NICKISCH: Another probably many, many biases that prevent people from solving big problems well.

COREY PHELPS: Absolutely.

CURT NICKISCH: What are some of the most common, or your favorite stumbling blocks?

COREY PHELPS: Well, one of my favorites is essentially the problem of jumping to solutions or the challenge of jumping to solutions.

CURT NICKISCH: Oh, come on Corey. That’s so much fun.

COREY PHELPS: It is, and it’s very much a result of how our brains have evolved to process information, but it’s my favorite because we all do it. And especially I would say it happens in organizations because in organizations when you layer on these time pressures and you layer on these concerns about efficiency and productivity, it creates enormous, I would say incentive to say “I don’t have time to carefully define and analyze the problem. I got to get a solution. I got to implement it as quick as possible.” And the fundamental bias I think is, is illustrated beautifully by Danny Kahneman in his book “Thinking, Fast and Slow,” is that our minds are essentially hardwired to think fast.

We are able to pay attention to a tiny little bit of information. We can then weave a very coherent story that makes sense to us. And then we can use that story to jump very quickly to a solution that we just know will work. And if we just were able to move from that approach of what Kahneman and cognitive psychologists called “System 1 thinking” to “System 2 thinking” – that is to slow down, be more deliberative, be more structured – we would be able to better understand the problem that we’re trying to solve and be more effective and exhaustive with the tools that we want to use to understand the problem before we actually go into solution-generation mode.

CURT NICKISCH: Complex problems demand different areas of expertise and often as individuals we’re coming to those problems with one of them. And I wonder if that’s often the problem of problem-solving, which is that a manager is approaching it from their own expertise and because of that, they see the problem through a certain way. Is that one of the cognitive biases that stop people from being effective problem solvers?

COREY PHELPS: Yeah. That’s often referred to as the expertise trap. It basically colors and influences what we pay attention to with respect to a particular problem. And it limits us with respect to the tools that we can bring to bear to solve that problem. In the world of psychology, there’s famous psychologist, Abraham Maslow, who is famous for the hierarchy of needs. He’s also famous for something that was a also known as MaSlow’s axiom, Maslow’s law. It’s also called the law of the instrument, and to paraphrase Maslow, he basically said, “Look, I suppose if the only tool that you have in your toolkit is a hammer, everything looks like a nail.”

His point is that if you’re, for example, a finance expert and your toolkit is the toolkit of let’s say, discounted cash flow analysis for valuation, then you’re going to see problems through that very narrow lens. Now, one of the ways out of this, I think to your point is collaboration becomes fundamentally important. And collaboration starts with the recognition that I don’t have all of the tools, all of the knowledge in me to effectively solve this. So I need to recruit people that can actually help me.

CURT NICKISCH: That’s really interesting. I wonder how much the fact that you have solved a problem before it makes you have a bias for that same solution for future problems?

COREY PHELPS: Yeah, that’s a great question. What you’re alluding to is analogical reasoning, and we know that human beings, one of the things that allows us to operate in novel settings is that we can draw on our past experience. And we do so when it comes to problem solving, often times without being conscious or mentally aware of it. We reach into our memory and we ask ourselves a very simple question: “Have I seen a problem like this before?”

And if it looks familiar to me, the tendency then is to say, “Okay, well what worked in solving that problem that I faced before?” And then to say, “Well, if it worked in that setting, then it should work in this setting.” So that’s reasoning by analogy.

Reasoning by analogy has a great upside. It allows human beings to not become overwhelmed by the tremendous novelty that they face in their daily lives. The downside is that if we don’t truly understand it at sort of a deep level, whether or not the two problems are similar or different, then we can make what cognitive psychologists called surface-level analogies.

And we can then say, “Oh, this looks a lot like the problem I faced before, that solution that worked there is going to easily work here.” And we try that solution and it fails and it fails largely because if we dug a little bit deeper, the two problems actually aren’t much alike at all in terms of their underlying causes.

CURT NICKISCH: The starkest example of this, I think, in your book is Ron Johnson who left Apple to become CEO of JC Penney. Can you talk about that a little bit and what that episode for the company says about this?

COREY PHELPS: So yes, its – Ron Johnson had been hired away from Target in the United States to, by Steve Jobs to help create Apple stores. Apple stores are as many people know the most successful physical retailer on the planet measured by, for example, sales per square foot or per square meter. He’s got the golden touch. He’s created this tremendously successful retail format for Apple.

So the day that it was announced that Ron Johnson was going to step into the CEO role at JC Penney, the stock price of JC Penney went up by almost 18 percent. So clearly he was viewed as the savior. Johnson moves very, very quickly. Within a few months, he announces that he has a strategic plan and it basically comes in three parts.

Part number one is he’s going to eliminate discount pricing. JC Penney had been a very aggressive sales promoter. The second piece of it is he’s going to completely change how they organize merchandise. It’s no longer going to be organized by function – so menswear, housewares, those sorts of things. It’s going to be organized by boutique, so there’s going to be a Levi’s boutique, a Martha Stewart Boutique, a Joe Fresh Boutique and so on.

And it would drop the JC P enney name, they would call it JCP. And he rolls this out over the course of about 12 months across the entire chain of over 1100 stores. What this tells us, he’s so confident in his solution, his strategic transformation, that he doesn’t think it’s worth it to test this out on one or two pilot stores.

CURT NICKISCH: Yeah, he was quoted as saying: “At Apple, we didn’t test anything.”

COREY PHELPS: We didn’t test. Yes. What worked at Apple, he assumed would work at JC Penney. And the critical thing that I think he missed is that JC Penney customers are very different from Apple store customers. In fact, JC Penney customers love the discount. They love the thrill of hunting for a deal.

CURT NICKISCH: Which seems so fundamental to business, right? Understanding your customer. It’s just kind of shocking, I guess, to hear the story.

COREY PHELPS: It is shocking and especially when you consider that Ron Johnson had spent his entire career in retail, so this is someone that had faced, had seen, problems in retailers for decades – for over three decades by the time that he got to JC Penney. So you would expect someone with that degree of experience in that industry wouldn’t make that leap of, well, what worked at Apple stores is going to work at JC Penney stores, but in fact that’s exactly what happened.

CURT NICKISCH: In your book, you essentially suggest four steps that you recommend people use. Tell us about the four steps then.

COREY PHELPS: So in the book we describe what we call the “Four S method,” so four stages, each of which starts with the letter “s”. So the first stage is “state the problem.” Stating the problem is fundamentally about defining what the problem is that you are attempting to solve.

CURT NICKISCH: And you probably would say don’t hurry over that first step or the other three are going to be kind of pointless.

COREY PHELPS: Yeah, that’s exactly the point of of laying out the four s’s. There’s a tremendous amount of desire even amongst senior executives to want to get in and fix the problem. In other words, what’s the trouble? What are the symptoms? What would define success? What are the constraints that we would be operating under? Who owns the problem? And then who are the key stakeholders?

Oftentimes that step is skipped over and we go right into, “I’ve got a hypothesis about what I think the solution is and I’m so obsessed with getting this thing fixed quickly, I’m not going to bother to analyze it particularly well or test the validity of my assumptions. I’m going to go right into implementation mode.”

The second step, what we call “structure the problem” is once you have defined the problem, you need to then start to identify what are the potential causes of that problem. So there are different tools that we talked about in the book that you can structure a problem for analysis. Once you’ve structured the problem for analysis and you’ve conducted the analysis that helps you identify what are the underlying causes that are contributing to it, which will then inform the third stage which is generating solutions for the problem and then testing and evaluating those solutions.

CURT NICKISCH: Is the danger that that third step – generating solutions – is the step that people spend the most time on or have the most fun with?

COREY PHELPS: Yeah. The danger is, is that what that’s naturally what people gravitate towards. So we want to skip over the first two, state and structure.

CURT NICKISCH: As soon as you said it, I was like, “let’s talk about that more.”

COREY PHELPS: Yeah. And we want to jump right into solutioning because people love to talk about their ideas that are going to fix the problem. And that’s actually a useful way to frame a discussion about solutions – we could, or we might do this – because it opens up possibilities for experimentation.

And the problem is that when we often talk about what we could do, we have very little understanding of what the problem is that we’re trying to solve and what are the underlying causes of that problem. Because as you said, solution generation is fun. Look, the classic example is brainstorming. Let’s get a bunch of people in a room and let’s talk about the ideas on how to fix this thing. And again, be deliberate, be disciplined. Do those first stages, the first two stages – state and structure – before you get into the solution generation phase.

CURT NICKISCH: Yeah. The other thing that often happens there is just the lack of awareness of just the cost of the different solutions – how much time, or what they would actually take to do.

COREY PHELPS: Yeah, and again, I’ll go back to that example I used of brainstorming where it’s fun to get a group of people together and talk about our ideas and how to fix the problem. There’s a couple challenges of that. One is what often happens when we do that is we tend to censor the solutions that we come up with. In other words, we ask ourselves, “if I say this idea, people are gonna, think I’m crazy, or people going to say: that’s stupid, that’ll never work, we can’t do that in our organization. It’s going to be too expensive, it’s going to take too much time. We don’t have the resources to do it.”

So brainstorming downside is we we self-sensor, so that’s where you need to have deep insight into your organization in terms of A. what’s going to be feasible, B. what’s going to be desirable on the part of the people that actually have the problem, who you’re trying to solve the problem for and C. from a business standpoint, is it going to be financially attractive for us?

So applying again a set of disciplined criteria that help you choose amongst those ideas for potential solutions. Then the last stage of the process which is selling – because it’s rare in any organization that someone or the group of people that come up with the solution actually have the power and the resources to implement it, so that means they’re going to have to persuade other people to buy into it and want to help.

CURT NICKISCH: Design thinking is another really different method essentially for solving problems or coming up with solutions that just aren’t arrived at through usual problem-solving or usual decision-making processes. I’m just wondering how design thinking comes to play when you’re also outlining these, you know, disciplined methods for stating and solving problems.

COREY PHELPS: For us it’s about choosing the right approach. You know what the potential causes of a problem are. You just don’t know which ones are operating in the particular problem you’re trying to solve. And what that means is that you’ve got a theory – and this is largely the world of strategy consultants – strategy consultants have theories. They have, if you hear them speak, deep understanding of different types of organizational problems, and what they bring is an analytic tool kit that says, “first we’re going to identify all the possible problems, all the possible causes I should say, of this problem. We’re going to figure out which ones are operating and we’re going to use that to come up with a solution.” Then you’ve got problems that you have no idea what the causes are. You’re in a world of unknown unknowns or unk-unks as the operations management people call them.

CURT NICKISCH: That’s terrible.

COREY PHELPS: In other words, you don’t have a theory. So the question is, how do you begin? Well, this is where design thinking can be quite valuable. Design thinking says: first off, let’s find out who are the human beings, the people that are actually experiencing this problem, and let’s go out and let’s talk to them. Let’s observe them. Let’s immerse ourselves in their experience and let’s start to develop an understanding of the causes of the problem from their perspective.

So rather than go into it and say, “I have a theory,” let’s go the design thinking route and let’s actually based upon interactions with users or customers, let’s actually develop a theory. And then we’ll use our new understanding or new insight into the causes of the problem to move into the solution generation phase.

CURT NICKISCH: Problem-solving – we know that that’s something that employers look for when they’re recruiting people. It is one of those phrases that, you know, I’m sure somebody out there has, has the title at a company Chief Problem Solver instead of CEO, right? So, it’s almost one of those phrases that so over used it can lose its meaning.

And if you are being hired or you’re trying to make a case for being on a team that’s tackling a problem, how do you make a compelling case that you are a good problem solver? How can you actually show it?

COREY PHELPS: It’s a great question and then I have two answers to this question. So one is, look at the end of the day, the proof is in the pudding. In other words, can you point to successful solutions that you’ve come up with – solutions that have actually been effective in solving a problem? So that’s one.

The second thing is can you actually articulate how you approach problem-solving? In other words, do you follow a method or are you reinventing the wheel every time you solve a problem? Is it an ad hoc approach? And I think this issue really comes to a head when it comes to the world of strategy consulting firms when they recruit. For example, Mckinsey, you’ve got the Mckinsey problem-solving test, which is again, a test that’s actually trying to elicit the extent to which people are good applicants are good at solving problems

And then you’ve got the case interview. And in the case interview, what they’re looking at is do you have a mastery over certain tools. But what they’re really looking at is, are you actually following a logical process to solve this problem? Because again, what they’re interested in is finding- to your point – people that are going to be good at solving complex organizational problems. So they’re trying to get some evidence that they can demonstrate that they’re good at it and some evidence that they follow a deliberate process.

CURT NICKISCH: So even if you’re not interviewing at a consulting firm, that’s a good approach, to show your thinking, show your process, show the questions you ask?

COREY PHELPS: Yeah, and to your point earlier, at least if we look at what recruiters of MBA students are saying these days, they’re saying, for example, according to the FT’s recent survey, they’re saying that we want people with really good problem solving skills, and by the same token, we find that that’s a skill that’s difficult for us to recruit for. And that reinforces our interest in this area because the fundamental idea for the book is to give people a method. We’re trying to equip not just MBA students but everybody that’s going to face complex problems with a toolkit to solve them better.

CURT NICKISCH: Corey, this has been really great. Thank you.

COREY PHELPS: Thanks for the opportunity. I appreciate it.

CURT NICKISCH: That’s Corey Phelps. He teaches strategy at McGill University, and he co-wrote the book “Cracked It: How to Solve Big Problems and Sell Solutions Like Top Strategy Consultants.”

This episode was produced by Mary Dooe. We got technical help from Rob Eckhardt. Adam Buchholz is our audio product manager.

Thanks for listening to the HBR IdeaCast. I’m Curt Nickisch.

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How to master the seven-step problem-solving process

In this episode of the McKinsey Podcast , Simon London speaks with Charles Conn, CEO of venture-capital firm Oxford Sciences Innovation, and McKinsey senior partner Hugo Sarrazin about the complexities of different problem-solving strategies.

Podcast transcript

Simon London: Hello, and welcome to this episode of the McKinsey Podcast , with me, Simon London. What’s the number-one skill you need to succeed professionally? Salesmanship, perhaps? Or a facility with statistics? Or maybe the ability to communicate crisply and clearly? Many would argue that at the very top of the list comes problem solving: that is, the ability to think through and come up with an optimal course of action to address any complex challenge—in business, in public policy, or indeed in life.

Looked at this way, it’s no surprise that McKinsey takes problem solving very seriously, testing for it during the recruiting process and then honing it, in McKinsey consultants, through immersion in a structured seven-step method. To discuss the art of problem solving, I sat down in California with McKinsey senior partner Hugo Sarrazin and also with Charles Conn. Charles is a former McKinsey partner, entrepreneur, executive, and coauthor of the book Bulletproof Problem Solving: The One Skill That Changes Everything [John Wiley & Sons, 2018].

Charles and Hugo, welcome to the podcast. Thank you for being here.

Hugo Sarrazin: Our pleasure.

Charles Conn: It’s terrific to be here.

Simon London: Problem solving is a really interesting piece of terminology. It could mean so many different things. I have a son who’s a teenage climber. They talk about solving problems. Climbing is problem solving. Charles, when you talk about problem solving, what are you talking about?

Charles Conn: For me, problem solving is the answer to the question “What should I do?” It’s interesting when there’s uncertainty and complexity, and when it’s meaningful because there are consequences. Your son’s climbing is a perfect example. There are consequences, and it’s complicated, and there’s uncertainty—can he make that grab? I think we can apply that same frame almost at any level. You can think about questions like “What town would I like to live in?” or “Should I put solar panels on my roof?”

You might think that’s a funny thing to apply problem solving to, but in my mind it’s not fundamentally different from business problem solving, which answers the question “What should my strategy be?” Or problem solving at the policy level: “How do we combat climate change?” “Should I support the local school bond?” I think these are all part and parcel of the same type of question, “What should I do?”

I’m a big fan of structured problem solving. By following steps, we can more clearly understand what problem it is we’re solving, what are the components of the problem that we’re solving, which components are the most important ones for us to pay attention to, which analytic techniques we should apply to those, and how we can synthesize what we’ve learned back into a compelling story. That’s all it is, at its heart.

I think sometimes when people think about seven steps, they assume that there’s a rigidity to this. That’s not it at all. It’s actually to give you the scope for creativity, which often doesn’t exist when your problem solving is muddled.

Simon London: You were just talking about the seven-step process. That’s what’s written down in the book, but it’s a very McKinsey process as well. Without getting too deep into the weeds, let’s go through the steps, one by one. You were just talking about problem definition as being a particularly important thing to get right first. That’s the first step. Hugo, tell us about that.

Hugo Sarrazin: It is surprising how often people jump past this step and make a bunch of assumptions. The most powerful thing is to step back and ask the basic questions—“What are we trying to solve? What are the constraints that exist? What are the dependencies?” Let’s make those explicit and really push the thinking and defining. At McKinsey, we spend an enormous amount of time in writing that little statement, and the statement, if you’re a logic purist, is great. You debate. “Is it an ‘or’? Is it an ‘and’? What’s the action verb?” Because all these specific words help you get to the heart of what matters.

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Simon London: So this is a concise problem statement.

Hugo Sarrazin: Yeah. It’s not like “Can we grow in Japan?” That’s interesting, but it is “What, specifically, are we trying to uncover in the growth of a product in Japan? Or a segment in Japan? Or a channel in Japan?” When you spend an enormous amount of time, in the first meeting of the different stakeholders, debating this and having different people put forward what they think the problem definition is, you realize that people have completely different views of why they’re here. That, to me, is the most important step.

Charles Conn: I would agree with that. For me, the problem context is critical. When we understand “What are the forces acting upon your decision maker? How quickly is the answer needed? With what precision is the answer needed? Are there areas that are off limits or areas where we would particularly like to find our solution? Is the decision maker open to exploring other areas?” then you not only become more efficient, and move toward what we call the critical path in problem solving, but you also make it so much more likely that you’re not going to waste your time or your decision maker’s time.

How often do especially bright young people run off with half of the idea about what the problem is and start collecting data and start building models—only to discover that they’ve really gone off half-cocked.

Hugo Sarrazin: Yeah.

Charles Conn: And in the wrong direction.

Simon London: OK. So step one—and there is a real art and a structure to it—is define the problem. Step two, Charles?

Charles Conn: My favorite step is step two, which is to use logic trees to disaggregate the problem. Every problem we’re solving has some complexity and some uncertainty in it. The only way that we can really get our team working on the problem is to take the problem apart into logical pieces.

What we find, of course, is that the way to disaggregate the problem often gives you an insight into the answer to the problem quite quickly. I love to do two or three different cuts at it, each one giving a bit of a different insight into what might be going wrong. By doing sensible disaggregations, using logic trees, we can figure out which parts of the problem we should be looking at, and we can assign those different parts to team members.

Simon London: What’s a good example of a logic tree on a sort of ratable problem?

Charles Conn: Maybe the easiest one is the classic profit tree. Almost in every business that I would take a look at, I would start with a profit or return-on-assets tree. In its simplest form, you have the components of revenue, which are price and quantity, and the components of cost, which are cost and quantity. Each of those can be broken out. Cost can be broken into variable cost and fixed cost. The components of price can be broken into what your pricing scheme is. That simple tree often provides insight into what’s going on in a business or what the difference is between that business and the competitors.

If we add the leg, which is “What’s the asset base or investment element?”—so profit divided by assets—then we can ask the question “Is the business using its investments sensibly?” whether that’s in stores or in manufacturing or in transportation assets. I hope we can see just how simple this is, even though we’re describing it in words.

When I went to work with Gordon Moore at the Moore Foundation, the problem that he asked us to look at was “How can we save Pacific salmon?” Now, that sounds like an impossible question, but it was amenable to precisely the same type of disaggregation and allowed us to organize what became a 15-year effort to improve the likelihood of good outcomes for Pacific salmon.

Simon London: Now, is there a danger that your logic tree can be impossibly large? This, I think, brings us onto the third step in the process, which is that you have to prioritize.

Charles Conn: Absolutely. The third step, which we also emphasize, along with good problem definition, is rigorous prioritization—we ask the questions “How important is this lever or this branch of the tree in the overall outcome that we seek to achieve? How much can I move that lever?” Obviously, we try and focus our efforts on ones that have a big impact on the problem and the ones that we have the ability to change. With salmon, ocean conditions turned out to be a big lever, but not one that we could adjust. We focused our attention on fish habitats and fish-harvesting practices, which were big levers that we could affect.

People spend a lot of time arguing about branches that are either not important or that none of us can change. We see it in the public square. When we deal with questions at the policy level—“Should you support the death penalty?” “How do we affect climate change?” “How can we uncover the causes and address homelessness?”—it’s even more important that we’re focusing on levers that are big and movable.

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Simon London: Let’s move swiftly on to step four. You’ve defined your problem, you disaggregate it, you prioritize where you want to analyze—what you want to really look at hard. Then you got to the work plan. Now, what does that mean in practice?

Hugo Sarrazin: Depending on what you’ve prioritized, there are many things you could do. It could be breaking the work among the team members so that people have a clear piece of the work to do. It could be defining the specific analyses that need to get done and executed, and being clear on time lines. There’s always a level-one answer, there’s a level-two answer, there’s a level-three answer. Without being too flippant, I can solve any problem during a good dinner with wine. It won’t have a whole lot of backing.

Simon London: Not going to have a lot of depth to it.

Hugo Sarrazin: No, but it may be useful as a starting point. If the stakes are not that high, that could be OK. If it’s really high stakes, you may need level three and have the whole model validated in three different ways. You need to find a work plan that reflects the level of precision, the time frame you have, and the stakeholders you need to bring along in the exercise.

Charles Conn: I love the way you’ve described that, because, again, some people think of problem solving as a linear thing, but of course what’s critical is that it’s iterative. As you say, you can solve the problem in one day or even one hour.

Charles Conn: We encourage our teams everywhere to do that. We call it the one-day answer or the one-hour answer. In work planning, we’re always iterating. Every time you see a 50-page work plan that stretches out to three months, you know it’s wrong. It will be outmoded very quickly by that learning process that you described. Iterative problem solving is a critical part of this. Sometimes, people think work planning sounds dull, but it isn’t. It’s how we know what’s expected of us and when we need to deliver it and how we’re progressing toward the answer. It’s also the place where we can deal with biases. Bias is a feature of every human decision-making process. If we design our team interactions intelligently, we can avoid the worst sort of biases.

Simon London: Here we’re talking about cognitive biases primarily, right? It’s not that I’m biased against you because of your accent or something. These are the cognitive biases that behavioral sciences have shown we all carry around, things like anchoring, overoptimism—these kinds of things.

Both: Yeah.

Charles Conn: Availability bias is the one that I’m always alert to. You think you’ve seen the problem before, and therefore what’s available is your previous conception of it—and we have to be most careful about that. In any human setting, we also have to be careful about biases that are based on hierarchies, sometimes called sunflower bias. I’m sure, Hugo, with your teams, you make sure that the youngest team members speak first. Not the oldest team members, because it’s easy for people to look at who’s senior and alter their own creative approaches.

Hugo Sarrazin: It’s helpful, at that moment—if someone is asserting a point of view—to ask the question “This was true in what context?” You’re trying to apply something that worked in one context to a different one. That can be deadly if the context has changed, and that’s why organizations struggle to change. You promote all these people because they did something that worked well in the past, and then there’s a disruption in the industry, and they keep doing what got them promoted even though the context has changed.

Simon London: Right. Right.

Hugo Sarrazin: So it’s the same thing in problem solving.

Charles Conn: And it’s why diversity in our teams is so important. It’s one of the best things about the world that we’re in now. We’re likely to have people from different socioeconomic, ethnic, and national backgrounds, each of whom sees problems from a slightly different perspective. It is therefore much more likely that the team will uncover a truly creative and clever approach to problem solving.

Simon London: Let’s move on to step five. You’ve done your work plan. Now you’ve actually got to do the analysis. The thing that strikes me here is that the range of tools that we have at our disposal now, of course, is just huge, particularly with advances in computation, advanced analytics. There’s so many things that you can apply here. Just talk about the analysis stage. How do you pick the right tools?

Charles Conn: For me, the most important thing is that we start with simple heuristics and explanatory statistics before we go off and use the big-gun tools. We need to understand the shape and scope of our problem before we start applying these massive and complex analytical approaches.

Simon London: Would you agree with that?

Hugo Sarrazin: I agree. I think there are so many wonderful heuristics. You need to start there before you go deep into the modeling exercise. There’s an interesting dynamic that’s happening, though. In some cases, for some types of problems, it is even better to set yourself up to maximize your learning. Your problem-solving methodology is test and learn, test and learn, test and learn, and iterate. That is a heuristic in itself, the A/B testing that is used in many parts of the world. So that’s a problem-solving methodology. It’s nothing different. It just uses technology and feedback loops in a fast way. The other one is exploratory data analysis. When you’re dealing with a large-scale problem, and there’s so much data, I can get to the heuristics that Charles was talking about through very clever visualization of data.

You test with your data. You need to set up an environment to do so, but don’t get caught up in neural-network modeling immediately. You’re testing, you’re checking—“Is the data right? Is it sound? Does it make sense?”—before you launch too far.

Simon London: You do hear these ideas—that if you have a big enough data set and enough algorithms, they’re going to find things that you just wouldn’t have spotted, find solutions that maybe you wouldn’t have thought of. Does machine learning sort of revolutionize the problem-solving process? Or are these actually just other tools in the toolbox for structured problem solving?

Charles Conn: It can be revolutionary. There are some areas in which the pattern recognition of large data sets and good algorithms can help us see things that we otherwise couldn’t see. But I do think it’s terribly important we don’t think that this particular technique is a substitute for superb problem solving, starting with good problem definition. Many people use machine learning without understanding algorithms that themselves can have biases built into them. Just as 20 years ago, when we were doing statistical analysis, we knew that we needed good model definition, we still need a good understanding of our algorithms and really good problem definition before we launch off into big data sets and unknown algorithms.

Simon London: Step six. You’ve done your analysis.

Charles Conn: I take six and seven together, and this is the place where young problem solvers often make a mistake. They’ve got their analysis, and they assume that’s the answer, and of course it isn’t the answer. The ability to synthesize the pieces that came out of the analysis and begin to weave those into a story that helps people answer the question “What should I do?” This is back to where we started. If we can’t synthesize, and we can’t tell a story, then our decision maker can’t find the answer to “What should I do?”

Simon London: But, again, these final steps are about motivating people to action, right?

Charles Conn: Yeah.

Simon London: I am slightly torn about the nomenclature of problem solving because it’s on paper, right? Until you motivate people to action, you actually haven’t solved anything.

Charles Conn: I love this question because I think decision-making theory, without a bias to action, is a waste of time. Everything in how I approach this is to help people take action that makes the world better.

Simon London: Hence, these are absolutely critical steps. If you don’t do this well, you’ve just got a bunch of analysis.

Charles Conn: We end up in exactly the same place where we started, which is people speaking across each other, past each other in the public square, rather than actually working together, shoulder to shoulder, to crack these important problems.

Simon London: In the real world, we have a lot of uncertainty—arguably, increasing uncertainty. How do good problem solvers deal with that?

Hugo Sarrazin: At every step of the process. In the problem definition, when you’re defining the context, you need to understand those sources of uncertainty and whether they’re important or not important. It becomes important in the definition of the tree.

You need to think carefully about the branches of the tree that are more certain and less certain as you define them. They don’t have equal weight just because they’ve got equal space on the page. Then, when you’re prioritizing, your prioritization approach may put more emphasis on things that have low probability but huge impact—or, vice versa, may put a lot of priority on things that are very likely and, hopefully, have a reasonable impact. You can introduce that along the way. When you come back to the synthesis, you just need to be nuanced about what you’re understanding, the likelihood.

Often, people lack humility in the way they make their recommendations: “This is the answer.” They’re very precise, and I think we would all be well-served to say, “This is a likely answer under the following sets of conditions” and then make the level of uncertainty clearer, if that is appropriate. It doesn’t mean you’re always in the gray zone; it doesn’t mean you don’t have a point of view. It just means that you can be explicit about the certainty of your answer when you make that recommendation.

Simon London: So it sounds like there is an underlying principle: “Acknowledge and embrace the uncertainty. Don’t pretend that it isn’t there. Be very clear about what the uncertainties are up front, and then build that into every step of the process.”

Hugo Sarrazin: Every step of the process.

Simon London: Yeah. We have just walked through a particular structured methodology for problem solving. But, of course, this is not the only structured methodology for problem solving. One that is also very well-known is design thinking, which comes at things very differently. So, Hugo, I know you have worked with a lot of designers. Just give us a very quick summary. Design thinking—what is it, and how does it relate?

Hugo Sarrazin: It starts with an incredible amount of empathy for the user and uses that to define the problem. It does pause and go out in the wild and spend an enormous amount of time seeing how people interact with objects, seeing the experience they’re getting, seeing the pain points or joy—and uses that to infer and define the problem.

Simon London: Problem definition, but out in the world.

Hugo Sarrazin: With an enormous amount of empathy. There’s a huge emphasis on empathy. Traditional, more classic problem solving is you define the problem based on an understanding of the situation. This one almost presupposes that we don’t know the problem until we go see it. The second thing is you need to come up with multiple scenarios or answers or ideas or concepts, and there’s a lot of divergent thinking initially. That’s slightly different, versus the prioritization, but not for long. Eventually, you need to kind of say, “OK, I’m going to converge again.” Then you go and you bring things back to the customer and get feedback and iterate. Then you rinse and repeat, rinse and repeat. There’s a lot of tactile building, along the way, of prototypes and things like that. It’s very iterative.

Simon London: So, Charles, are these complements or are these alternatives?

Charles Conn: I think they’re entirely complementary, and I think Hugo’s description is perfect. When we do problem definition well in classic problem solving, we are demonstrating the kind of empathy, at the very beginning of our problem, that design thinking asks us to approach. When we ideate—and that’s very similar to the disaggregation, prioritization, and work-planning steps—we do precisely the same thing, and often we use contrasting teams, so that we do have divergent thinking. The best teams allow divergent thinking to bump them off whatever their initial biases in problem solving are. For me, design thinking gives us a constant reminder of creativity, empathy, and the tactile nature of problem solving, but it’s absolutely complementary, not alternative.

Simon London: I think, in a world of cross-functional teams, an interesting question is do people with design-thinking backgrounds really work well together with classical problem solvers? How do you make that chemistry happen?

Hugo Sarrazin: Yeah, it is not easy when people have spent an enormous amount of time seeped in design thinking or user-centric design, whichever word you want to use. If the person who’s applying classic problem-solving methodology is very rigid and mechanical in the way they’re doing it, there could be an enormous amount of tension. If there’s not clarity in the role and not clarity in the process, I think having the two together can be, sometimes, problematic.

The second thing that happens often is that the artifacts the two methodologies try to gravitate toward can be different. Classic problem solving often gravitates toward a model; design thinking migrates toward a prototype. Rather than writing a big deck with all my supporting evidence, they’ll bring an example, a thing, and that feels different. Then you spend your time differently to achieve those two end products, so that’s another source of friction.

Now, I still think it can be an incredibly powerful thing to have the two—if there are the right people with the right mind-set, if there is a team that is explicit about the roles, if we’re clear about the kind of outcomes we are attempting to bring forward. There’s an enormous amount of collaborativeness and respect.

Simon London: But they have to respect each other’s methodology and be prepared to flex, maybe, a little bit, in how this process is going to work.

Hugo Sarrazin: Absolutely.

Simon London: The other area where, it strikes me, there could be a little bit of a different sort of friction is this whole concept of the day-one answer, which is what we were just talking about in classical problem solving. Now, you know that this is probably not going to be your final answer, but that’s how you begin to structure the problem. Whereas I would imagine your design thinkers—no, they’re going off to do their ethnographic research and get out into the field, potentially for a long time, before they come back with at least an initial hypothesis.

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Hugo Sarrazin: That is a great callout, and that’s another difference. Designers typically will like to soak into the situation and avoid converging too quickly. There’s optionality and exploring different options. There’s a strong belief that keeps the solution space wide enough that you can come up with more radical ideas. If there’s a large design team or many designers on the team, and you come on Friday and say, “What’s our week-one answer?” they’re going to struggle. They’re not going to be comfortable, naturally, to give that answer. It doesn’t mean they don’t have an answer; it’s just not where they are in their thinking process.

Simon London: I think we are, sadly, out of time for today. But Charles and Hugo, thank you so much.

Charles Conn: It was a pleasure to be here, Simon.

Hugo Sarrazin: It was a pleasure. Thank you.

Simon London: And thanks, as always, to you, our listeners, for tuning into this episode of the McKinsey Podcast . If you want to learn more about problem solving, you can find the book, Bulletproof Problem Solving: The One Skill That Changes Everything , online or order it through your local bookstore. To learn more about McKinsey, you can of course find us at McKinsey.com.

Charles Conn is CEO of Oxford Sciences Innovation and an alumnus of McKinsey’s Sydney office. Hugo Sarrazin is a senior partner in the Silicon Valley office, where Simon London, a member of McKinsey Publishing, is also based.

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10 Step Process for Effective Business Problem Solving

Posted august 3, 2021 by harriet genever.

When you start a small business or launch a startup, the one thing you can count on is the unexpected. No matter how thoroughly you plan, forecast , and test, problems are bound to arise. This is why as an entrepreneur, you need to know how to solve business problems effectively.

What is problem solving in business?

Problem solving in business relates to establishing processes that mitigate or remove obstacles currently preventing you from reaching strategic goals . These are typically complex issues that create a gap between actual results and your desired outcome. They may be present in a single team, operational process, or throughout your entire organization, typically without an immediate or obvious solution. 

To approach problem solving successfully, you need to establish consistent processes that help you evaluate, explore solutions, prioritize execution, and measure success. In many ways, it should be similar to how you review business performance through a monthly plan review . You work through the same documentation, look for gaps, dig deeper to identify the root cause, and hash out options. Without this process, you simply cannot expect to solve problems efficiently or effectively. 

Why problem solving is important for your business

While some would say problem-solving comes naturally, it’s actually a skill you can grow and refine over time. Problem solving skills will help you and your team tackle critical issues and conflicts as they arise. It starts from the top. You as the business owner or CEO needing to display the type of level-headed problem solving that you expect to see from your employees.

Doing so will help you and your staff quickly deal with issues, establish and refine a problem solving process, turn challenges into opportunities, and generally keep a level head. Now, the best business leaders didn’t just find a magic solution to solve their problems, they built processes and leveraged tools to find success. And you can do the same.

By following this 10-step process, you can develop your problem-solving skills and approach any issue that arises with confidence. 

1. Define the problem

When a problem arises, it can be very easy to jump right into creating a solution. However, if you don’t thoroughly examine what led to the problem in the first place, you may create a strategy that doesn’t actually solve it. You may just be treating the symptoms.

For instance, if you realize that your sales from new customers are dropping, your first inclination might be to rush into putting together a marketing plan to increase exposure. But what if decreasing sales are just a symptom of the real problem? 

When you define the problem, you want to be sure you’re not missing the forest for the trees. If you have a large issue on your hands, you’ll want to look at it from several different angles:

Competition 

Is a competitor’s promotion or pricing affecting your sales? Are there new entrants in your market? How are they marketing their product or business?

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Business model 

Is your business model sustainable? Is it realistic for how fast you want to grow? Should you explore different pricing or cost strategies?

Market factors

How are world events and the nation’s economy affecting your customers and your sales?

Are there any issues affecting your team? Do they have the tools and resources they need to succeed? 

Goal alignment 

Is everyone on your team working toward the same goal ? Have you communicated your short-term and long-term business goals clearly and often?

There are a lot of ways to approach the issue when you’re facing a serious business problem. The key is to make sure you’re getting a full snapshot of what’s going on so you don’t waste money and resources on band-aid solutions. 

Going back to our example, by looking at every facet of your business, you may discover that you’re spending more on advertising than your competitors already. And instead, there’s a communication gap within your team that’s leading to the mishandling of new customers and therefore lost sales. 

If you jumped into fixing the exposure of your brand, you would have been dumping more money into an area you’re already winning. Potentially leading to greater losses as more and more new customers are dropped due to poor internal communication.

This is why it’s so vital that you explore your blind spots and track the problem to its source.

2. Conduct a SWOT analysis

All good businesses solve some sort of problem for customers. What if your particular business problem is actually an opportunity, or even a strength if considered from a different angle? This is when you’d want to conduct a SWOT analysis to determine if that is in fact the case.

SWOT is a great tool for strategic planning and bringing multiple viewpoints to the table when you’re looking at investing resources to solve a problem. This may even be incorporated in your attempts to identify the source of your problem, as it can quickly outline specific strengths and weaknesses of your business. And then by identifying any potential opportunities or threats, you can utilize your findings to kickstart a solution. 

3. Identify multiple solutions with design thinking

As you approach solving your problem, you may want to consider using the design thinking approach . It’s often used by organizations looking to solve big, community-based problems. One of its strengths is that it requires involving a wide range of people in the problem-solving process. Which leads to multiple perspectives and solutions arising.

This approach—applying your company’s skills and expertise to a problem in the market—is the basis for design thinking.

It’s not about finding the most complex problems to solve, but about finding common needs within the organization and in the real world and coming up with solutions that fit those needs. When you’re solving business problems, this applies in the sense that you’re looking for solutions that address underlying issues—you’re looking at the big picture.

4. Conduct market research and customer outreach

Market research and customer outreach aren’t the sorts of things small business owners and startups can do once and then cross off the list. When you’re facing a roadblock, think back to the last time you did some solid market research or took a deep dive into understanding the competitive landscape .

Market research and the insights you get from customer outreach aren’t a silver bullet. Many companies struggle with what they should do with conflicting data points. But it’s worth struggling through and gathering information that can help you better understand your target market . Plus, your customers can be one of the best sources of criticism. It’s actually a gift if you can avoid taking the negatives personally .

The worst thing you can do when you’re facing challenges is isolating yourself from your customers and ignore your competition. So survey your customers. Put together a competitive matrix . 

5. Seek input from your team and your mentors

Don’t do your SWOT analysis or design thinking work by yourself. The freedom to express concerns, opinions, and ideas will allow people in an organization to speak up. Their feedback is going to help you move faster and more efficiently. If you have a team in place, bring them into the discussion. You hired them to be experts in their area; use their expertise to navigate and dig deeper into underlying causes of problems and potential solutions.

If you’re running your business solo, at least bring in a trusted mentor. SCORE offers a free business mentorship program if you don’t already have one. It can also be helpful to connect with a strategic business advisor , especially if business financials aren’t your strongest suit.

Quoting Stephen Covey, who said that “strength lies in differences, not in similarities,” speaking to the importance of diversity when it comes to problem-solving in business. The more diverse a team is , the more often innovative solutions to the problems faced by the organization appear.

In fact, it has been found that groups that show greater diversity were better at solving problems than groups made up specifically of highly skilled problem solvers. So whoever you bring in to help you problem-solve, resist the urge to surround yourself with people who already agree with you about everything.

6. Apply lean planning for nimble execution

So you do your SWOT analysis and your design thinking exercise. You come up with a set of strong, data-driven ideas. But implementing them requires you to adjust your budget, or your strategic plan, or even your understanding of your target market.

Are you willing to change course? Can you quickly make adjustments? Well in order to grow, you can’t be afraid to be nimble . 

By adopting the lean business planning method —the process of revising your business strategy regularly—you’ll be able to shift your strategies more fluidly. You don’t want to change course every week, and you don’t want to fall victim to shiny object thinking. But you can strike a balance that allows you to reduce your business’s risk while keeping your team heading in the right direction.

Along the way, you’ll make strategic decisions that don’t pan out the way you hoped. The best thing you can do is test your ideas and iterate often so you’re not wasting money and resources on things that don’t work. That’s Lean Planning .

7. Model different financial scenarios

When you’re trying to solve a serious business problem, one of the best things you can do is build a few different financial forecasts so you can model different scenarios. You might find that the idea that seemed the strongest will take longer than you thought to reverse a negative financial trend. At the very least you’ll have better insight into the financial impact of moving in a different direction.

The real benefit here is looking at different tactical approaches to the same problem. Maybe instead of increasing sales right now, you’re better off in the long run if you adopt a strategy to reduce churn and retain your best customers. You won’t know unless you model a few different scenarios. You can do this by using spreadsheets, and a tool like LivePlan can make it easier and quicker.

8. Watch your cash flow

While you’re working to solve a challenging business problem, pay particular attention to your cash flow and your cash flow forecast . Understanding when your company is at risk of running out of cash in the bank can help you be proactive. It’s a lot easier to get a line of credit while your financials still look good and healthy, than when you’re one pay period away from ruin.

If you’re dealing with a serious issue, it’s easy to start to get tunnel vision. You’ll benefit from maintaining a little breathing room for your business as you figure out what to do next.

9. Use a decision-making framework

Once you’ve gathered all the information you need, generated a number of ideas, and done some financial modeling, you might still feel uncertain. It’s natural—you’re not a fortune-teller. You’re trying to make the best decision you can with the information you have.

This article offers a really useful approach to making decisions. It starts with putting your options into a matrix like this one:

Use this sort of framework to put everything you’ve learned out on the table. If you’re working with a bigger team, this sort of exercise can also bring the rest of your team to the table so they feel some ownership over the outcome.

10. Identify key metrics to track

How will you know your problem is solved? And not just the symptom—how will you know when you’ve addressed the underlying issues? Before you dive into enacting the solution, make sure you know what success looks like.

Decide on a few key performance indicators . Take a baseline measurement, and set a goal and a timeframe. You’re essentially translating your solution into a plan, complete with milestones and goals. Without these, you’ve simply made a blind decision with no way to track success. You need those goals and milestones to make your plan real .

Problem solving skills to improve

As you and your team work through this process, it’s worth keeping in mind specific problem solving skills you should continue to develop. Bolstering your ability, as well as your team, to solve problems effectively will only make this process more useful and efficient. Here are a few key skills to work on.

Emotional intelligence

It can be very easy to make quick, emotional responses in a time of crisis or when discussing something you’re passionate about. To avoid making assumptions and letting your emotions get the best of you, you need to focus on empathizing with others. This involves understanding your own emotional state, reactions and listening carefully to the responses of your team. The more you’re able to listen carefully, the better you’ll be at asking for and taking advice that actually leads to effective problem solving.

Jumping right into a solution can immediately kill the possibility of solving your problem. Just like when you start a business , you need to do the research into what the problem you’re solving actually is. Luckily, you can embed research into your problem solving by holding active reviews of financial performance and team processes. Simply asking “What? Where? When? How?” can lead to more in-depth explorations of potential issues.

The best thing you can do to grow your research abilities is to encourage and practice curiosity. Look at every problem as an opportunity. Something that may be trouble now, but is worth exploring and finding the right solution. You’ll pick up best practices, useful tools and fine-tune your own research process the more you’re willing to explore.

Brainstorming

Creatively brainstorming with your team is somewhat of an art form. There needs to be a willingness to throw everything at the wall and act as if nothing is a bad idea at the start. This style of collaboration encourages participation without fear of rejection. It also helps outline potential solutions outside of your current scope, that you can refine and turn into realistic action.

Work on breaking down problems and try to give everyone in the room a voice. The more input you allow, the greater potential you have for finding the best solution.

Decisiveness

One thing that can drag out acting upon a potential solution, is being indecisive. If you aren’t willing to state when the final cutoff for deliberation is, you simply won’t take steps quickly enough. This is when having a process for problem solving comes in handy, as it purposefully outlines when you should start taking action.

Work on choosing decision-makers, identify necessary results and be prepared to analyze and adjust if necessary. You don’t have to get it right every time, but taking action at the right time, even if it fails, is almost more vital than never taking a step.  

Stemming off failure, you need to learn to be resilient. Again, no one gets it perfect every single time. There are so many factors in play to consider and sometimes even the most well-thought-out solution doesn’t stick. Instead of being down on yourself or your team, look to separate yourself from the problem and continue to think of it as a puzzle worth solving. Every failure is a learning opportunity and it only helps you further refine and eliminate issues in your strategy.

Problem solving is a process

The key to effective problem-solving in business is the ability to adapt. You can waste a lot of resources on staying the wrong course for too long. So make a plan to reduce your risk now. Think about what you’d do if you were faced with a problem large enough to sink your business. Be as proactive as you can.

Editor’s note: This article was originally published in 2016. It was updated in 2021.

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Harriet Genever

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A Model for Case Analysis and Problem Solving

ABOUT THIS CONTENT

Why the case approach.

The most effective way for learning to take place is to actually be in real situations, make decisions, deal with the consequences of those decisions, and learn from our real mistakes. Nothing will ever replace learning from experience. Cases (which involve real situations although names may be changed) allow us to "simulate" real life situations when we don’t have the luxury of having years of experience. Cases allow us (to some degree) to live with real situations, make decisions, and feel the consequences. Like scientists in a laboratory, students of management use case problems and experiential exercises as "laboratory" opportunities to experiment with real organizations in the classroom setting.

Cases attempt to reflect the various pressures and considerations managers confront in everyday organizational life. By using complex real world problems as a focus, cases are designed to challenge you to develop and practice skills that will be appropriate to the practical problems you will face in your career.

The case method is based on the learning principle that learning occurs most when people teach themselves, through their own struggles. You will gain greater understanding and improved skills in judgment when you work through a problem than if you listened passively to a lecture. Similarly, there will be greater learning if you "use" a theory than if you just heard about it. Therefore cases have two basic uses:

• Helping us learn how to apply theories to real situations
• Helping us learn how to solve real problems

Like real situations cases center around an array of partially-ordered, ambiguous, seemingly contradictory and reasonably unstructured facts, opinions, inferences and bits of information, data, and incidents out of which you must provide order by selectively choosing which bits to use and which to ignore. In real life others won’t do this for us. As in real life situations, it is unlikely that any two people would assemble the data or make inferences identically. You will have to work within the limitations inherent in evidence and arrive at internally consistent interpretations. Experiencing the process of learning this way may be frustrating and confusing, but it is also practical and realistic.

Cases, as in real management situations, require you to work with the "as is" of reality, not the "should be" of theory. Like managers you will have to exercise judgment which can be improved by discussion and consultation with others. However, note that like the manager, you will seldom be sure before your decision is made and often after it is made, that you have made the right or "best" decision. Like any manager, you will approach cases under time pressure, on the basis of limited facts, and in the face of many unknowns. You will approach cases along with other people who like you have idiosyncrasies and limitations, and different opinions.

In summary, cases have a number of benefits:

• They allow us to develop skill in thinking clearly about ambiguous, unstructured situations using incomplete information;
• They help us to develop skills at recognizing what information is important and what is missing
• They help us to develop concise, reasonable, and consistent action plans;
• Help you to identify implicit models and assumptions, values and goals you use every day
• They provide an opportunity to develop skills in presenting (written and oral) our ideas to people and to groups; to influence and persuade others
• Improve your ability to predict behavioral outcomes-yours and others

Your Responsibilities

Little can be learned from a case without preparing it carefully and discussing it with others. Cases are not designed to present you with a right answer which you can memorize in the hopes that you will remember it if you ever encounter a similar situation. Similarly you won’t gain much from listening to what others think is the right answer. The learning comes from actively participating in the search for solutions. Cases are the raw materials that permit simulation in the classroom of actual discussions carried on informally among managers.

Preparation : Cases require more preparation and active participation than most class activities. How much you get out of a case discussion depends heavily on how much effort you put into preparing it before class. Many students confronting cases for the first time are overwhelmed; they see so many factors that come into play. Facts are confusing and ambiguous and often incomplete. This guide is intended to help you walk through the critical steps.

Informal Discussion Groups: After preparing a case by yourself, it can really help to meet with a group of other students to talk about a case before class. This will give you a chance to test your ideas on others and learn about other perspectives about the case.

Participating in Class Discussions: The purpose of the class discussion is to test others ideas so that together students can reach a richer and deeper understanding of the case. The role of the discussion is to moderate and create an environment in which contributions of individual students build on one another to understand the problem more fully. The instructor’s role is not to answer. The instructor may highlight, synthesize the issues and help shape the discussion.

The quality of the class discussion depends on the quality of the students’ preparation and participation in class. The class should be considered a team of colleagues that has been asked to work together to solve a challenging problem. This requires good team members to push ideas and support them. Good class also requires an emphasis on listening; others will raise ideas you hadn’t thought of and you should be prepared to change your mind and incorporate new ideas when you find them persuasive.

Try to have your ideas build on the comments of others. Don’t be afraid to be challenged or to be wrong. Sometimes students leave a class discussion discouraged because many issues and arguments that were raised that they had not considered before class. Remember that no case would be worth discussing if it were simple and straightforward enough for you to have figured it out on your own.

The classroom should be a place where you can test ideas and learn from each other. Finally enjoy yourself. There should be a lot of satisfaction in struggling with a complex problem and through your efforts, coming to a better understanding of it.

Preparing a Case: Six Steps for Problem Analysis

The checklist is presented as a framework for diagnosis, problem-solving, and managerial action taking. Note that few if any situations that you will experience will require that you consider every element listed here. Management is a dynamic, ongoing process that never takes place as sequentially or rationally as this list would imply. In most real-world situations, as opposed to case discussions in class, you already know a great deal about the people and prior experiences that are relevant. In addition, events never turn out exactly as you anticipate them.

Step 1: Comprehend the Case Situation: Data Collection, Identify Relevant Facts

Most cases require at least two readings, sometimes more; the first time through should involve familiarizing yourself with the basic situation; you may be given some guide questions to help you and you also might think about why the case was assigned now. There are some standard questions that you might keep in mind as you read the case:

• What are the key issues in the case; who is the decision maker in the case; is there a critical decision?
• What is the environment in which the key people operate; what are the constraints on their actions; what demands are imposed by the situation?
• Are solutions called for?
• If you had the chance to talk to critical people in the company, what would you want to know?
• What are the actual outcomes of the current situation-productivity, satisfaction, etc; how stable are present conditions?
• What are the "ideal" outcomes; what is an ideal "future" condition?
• What information is lacking; what are the sources of the available information?

Managers and students rarely have complete information and must rely on inferences. Be prepared to make creative assumptions; good analysis goes beyond identifying the relevant facts in the case. If some facts aren’t given, figure out what you can assume they are.

Rereading: After the first reading, try to formulate several plausible courses of action and explanation for the data in the case. Imagine yourself as various key people in the case and figure out why you (as the person in the case) might have acted as he/she did, or what you would do. Think about the consequences if you are wrong.

Using evidence and numbers: One of the most difficult problems in preparing a case is sorting through the mass of information and evidence. Often cases involve considerable background information of varying relevance to the decision at hand. Often cases involve conflict with different actors providing selective information and courses of action to support their claims. As in real life, you must decide what information is important and what isn’t and evaluate apparently conflicting evidence.

As in real life, you will be faced with a lot of information but perhaps not exactly the information you need. It is not uncommon to feel paralyzed by all the available information; it is difficult to identify the key information after the first reading. You should be slightly skeptical about the information presented or the interpretation placed on it by various actors in the case. You won’t have time to question all evidence in the case but if the evidence is critical, you might ask yourself what it really implies and whether it is as compelling as it seems.

As you read the case keep in mind:

• remember that all behavior is caused, motivated, and goal-directed; behavior may see strange, or "irrational" but you can assume it makes sense to the actor
• separate fact from opinion; distinguish between what people say vs. do
• it might be possible to get more information about the case (eg. the industry) but for the most part you will be asked to do your best with the information available
• separate symptoms from underlying causes
• avoid judgments; avoid premature solutions

Step 2: Defining the Problem

What is the critical issue or problems to be solved? This is probably the most crucial part of the analysis and sometimes the hardest thing to do in the whole analysis. Perhaps the most common problem in case analysis (and in real life management) is that we fail to identify the real problem and hence solve the wrong problem. What we at first think is the real problem often isn’t the real problem .

To help in this stage here are some questions to ask in trying to identify the real problem:

• where is the problem (individual, group, situation) why is it a problem; is there a "gap" between actual performance and desired performance; for whom is it a problem and why
• explicitly state the problem; are you sure it is a problem; is it important; what would happen if the "problem" were left alone"; could doing something about the "problem" have unintended consequences?
• what standard is violated; where is the deviation from standard
• what are the actual outcomes in terms of productivity and job satisfaction; what are the ideal outcomes
• how do key people feel about the problem and current outcomes
• what type of problem is it ?(individual, relationships, group, intergroup, leadership/motivation/power, total system)
• how urgent is the problem? How important is the problem relative to other problems?
• assess the present conditions:
• What are the consequences; how high are the stakes; what factors must and can change?
• for the organization (costs and profits; meeting obligations; productivity)
• for the people (personal and financial rewards; careers; satisfaction and growth)
• How stable are present conditions?
• What information is lacking?
• What are the sources of the available information?

Traps in this stage :

• suggesting a solution prematurely-stating a problem while implying a solution
• stating problems in behavioral (personal) terms, not situational terms
• not explicitly stating the problem-assuming "your" problem is "the" problem
• blindly applying stereotypes to problems; accepting all information at face value; making premature judgments; multiple causality
• most crucial at this step is to avoid suggesting a solution
• confusing symptoms with causes; differentiating fact from opinion; prematurely judging people and actions
• stating the problem as a disguised solution (eg. Hardesty’s failure is due to his not visiting purchasing agents)

Step 3: Causes

Once you have identified the key problem(s), try to find the causes here. Most critical here is avoiding solutions, and avoiding blaming or judging people. Also

• don’t quit at the most obvious answer-try playing devil’s advocate; put yourself in the other person’s shoes
• accept the multiple causality of events
• there may be a number of viable ways to fit the data together; explore as many as you can; go past the obvious
• there is a great tendency to evaluate behavior as good or bad; I care about why it occurred; judgments leads to a poor analysis focusing on justification for the evaluation
• the concern is not whether behavior is good or bad but why it occurred and its consequences
• be careful about hindsight; actors in the case usually don’t have access to outcomes when they act so avoid "Monday Morning Quarterbacking"-consider what actors in the case are reasonably likely to know or do
• as before, avoid premature solutions and premature judgments

Step 4: Generating Alternative Solutions (not all assignments will call for this)

In thinking about a context for generating alternatives, think about:

• what are the decision-maker’s sources of power in the situation? (legitimate, reward, punishment, expert, referent)
• what are possible leverage points (changing technology such as machines, processes, product designs; changing organizational structure; changing reward systems, job descriptions education, changing personnel, changing culture)
• can individual behavior be changed (education, training, reward systems, job description, etc.)
• what are the constraints on the solution? (time, money, organizational traditions, prior commitments, external realities, legal etc)
• what are the available resources (time, money, people, existing relationships, power)
• should others be involved (in problem definition, data collection, generating alternatives, implementing solutions, monitoring and assessing realities)
• In this stage it is important to avoid reaching for a solution too quickly; be creative here and put yourself in the case. Try living with various alternatives that you are thinking about; what would be the impact on you and on others. Be sure to think about the costs and benefits of each alternative.

Step 5: Decision (note that not all assignments will call for a solution)

In considering the alternatives generated above you need to be clear on the criteria you will use to evaluate them. Some possible criteria include:

• does the alternative address the critical aspect of the problem? What are your objective? Be specific.
• what are the intended consequences; what are some unintended possible consequences; how will your decision improve the situation
• what is the probability of success; what are the risks; what happens if the plan fails
• what does the plan depend on? What are the costs? What power and control is needed?
• who would be the "change agent" Does he/she have the power, skills, knowledge to be successful
• is the "solution" consistent with organizational realities

Remember that there is no one "elegant" solution; all solutions have costs and benefits ; identify pros and cons of each alternative; evaluate relative to goals; look at main and side effects you may have to make inferences and judgments; do this as long as you have good reasons for your inferences Choose alternative which best meets the criteria. The decision might not be accepted by those involved so you may have to choose a more acceptable one. You might want to rank order your alternatives according to how well they meet the criteria used. as you think about action, put yourself into the case; try to project living with the consequences

Step 6: Taking Action and Following Up

In thinking about implementation you want to think about these areas:

• what are leverage points for change-technology, reward systems, work relationships, reporting relationships, personnel changes
• what are the decision maker’s sources of power: legitimate, reward, expert, referent, etc?
• what are the constraints on a solution: time, money, organizational policies, traditions, prior commitments, external realities
• does culture have to change; what historical relationships must be respected
• implementation-will people resist change; is change being reinforced; is a new stability developing
• monitoring changes-are further changes necessary; are costs and benefits of changes as expected
• make sure you have thought about the ramifications of implementing the plan; how will you address them

Action Plans : provide options for meeting specific objectives should include: a brief description of the plan, costs, benefits, drawbacks

Some simple models are helpful in thinking about implementation. One involves thinking about implementation as involving three stages:

• Unfreezing: Making sure those affected feel the need for change
• Change: introducing the change
• Refreezing: Reinforcing the new behaviors

General Reminders/Check List

• remember you will never have enough information!
• the most critical aspect of case analysis may be "identifying the problem"
• you will never be sure you have identified the real problem
• there is rarely one "right" answer-different answers may be somewhat right

Accept that cases and managerial situations involve:

• ambiguous situations multiple causality inadequate information
• no elegant solution
• acknowledge that personal values play a role in case analysis
• no one (including the instructors) can "solve" the case
• try to imagine "living" with the problem and your recommendations

Try to avoid:

• blindly applying stereotypes to problems accepting information at face value
• confusing symptoms with problems making premature evaluations
• judging behavior-we assume no one is "good" or "bad"; labelling people as such is an easy way to dispense with problems of trying to figure out why someone does what he does
• don’t assume you are so much smarter or better informed than managers you observe or read about that you can readily solve problems they have been dealing with for years
• managers involved may understand their problems better than you do and act the way they do for reasons that are sound to themselves

Writing Tips

• while it is critical to follow the above advice on case analysis, much of this analysis may not appear in your paper. The analysis is required to generate material for your memo but may not necessarily appear in it
• think carefully in your writing who your audience is
• assume your reader is a little dense; write in a form that is easy to digest-good introduction, subheadings, manageable paragraphs, clear topic sentences, clear transitions
• provide a strong introduction; give your reader a reason to read the analysis; give the reader the "benefits"
• in a memo, you can only convey one or two main points; make sure the reader knows what they are; make sure your introduction provides a clear "road map" for where you are going; reinforce this in the conclusion
• use models/theories in your analysis, but you may not necessarily "leave" these "tools" in your document.

Final Comments

Case teaching is a lab experience. It is low risk and participative. It does not provide "how to" or surefire techniques. Students sometimes express dissatisfaction with cases. "Information is ambiguous, redundant, irrelevant; the issue isn’t stated clearly; the instructor isn’t directive enough; we never know the "right" answer; the instructor should lecture more."

These comments are legitimate. But for the most part the difficulties associated with case teaching stem from real situations themselves. These are the same dilemmas you will face as managers.

More Related Posts

• 5 Forces Framework
• Case Hints – Some Guidelines for Case Analysis & Number Crunching
• Case Hints – Marketing Management Case Analysis
• Case Hints – Suggested Technique for Case Analysis
• Case Hints – Case Analysis Evaluation

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Business Analysis Case Study: Unlocking Growth Potential for a Company 

Have you ever wondered what are the necessary steps for conducting a Business Analyst Case Study? This blog will take you through the steps for conducting it.

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Table of Contents  

1) An overview of the Business Analysis Case Study 

2) Step 1: Understanding the company and its objectives 

3) Step 2: Gathering relevant data 

4) Step 3: Conducting SWOT analysis 

5) Step 4: Identifying key issues and prioritising 

6) Step 5: Analysing the root causes 

7) Step 6: Proposing solutions and developing an action plan 

8) Step 7: Monitoring and evaluation 

9) Conclusion 

An overview of the Business Analysis Case Study  

To kickstart our analysis, we will gain a deep understanding of the company's background, industry, and specific objectives. By examining the hypothetical company's objectives and aligning our analysis with its goals, we can lay the groundwork for a focused and targeted approach. This Business Analysis Case Study will demonstrate how the analysis process is pivotal in driving growth and overcoming obstacles that hinder success. 

Moving forward, we will navigate through various steps involved in the case study, including gathering relevant data, conducting a SWOT analysis, identifying key issues, analysing root causes, proposing solutions, and developing an action plan. By following this step-by-step approach, we can address the core challenges and devise actionable strategies that align with the company's objectives. 

The primary focus of this Business Analysis Case Study is to highlight the significance of Business Analysis in identifying key issues, evaluating potential growth opportunities, and developing effective solutions. Through a comprehensive examination of the hypothetical company's strengths, weaknesses, opportunities, and threats, we will gain valuable insights that drive informed decision-making. 

By the end of this Business Analysis Case Study, we aim to provide a holistic view of the analysis process, its benefits, and the transformative impact it can have on unlocking growth potential. Through real-world examples and practical solutions, we will showcase the power of Business Analysis in driving success and propelling companies towards achieving their goals. So, let's dive into the fascinating journey of this Business Analysis Case Study and explore the path to unlocking growth potential for our hypothetical company. 

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Step 1: Understanding the company and its objectives  

In this initial step, we need to gain a thorough understanding of the hypothetical company's background, industry, and specific objectives. Our hypothetical company, TechSolutions Ltd., is a software development firm aiming to expand its customer base and increase revenue by 20% within the next year. 

TechSolutions Ltd. operates in the dynamic software solutions market, catering to various industries such as finance, healthcare, and manufacturing. The company's primary objective is to leverage its technical expertise and establish itself as a leading provider of innovative software solutions. This objective sets the foundation for our analysis, enabling us to align our efforts with the company's goals. 

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Step 2: Gathering relevant data  

To conduct a comprehensive analysis, we need to gather relevant data pertaining to the company's operations, market trends, competitors, customer preferences, and financial performance. This data serves as a valuable resource to gain insights into the company's current position and identify growth opportunities. 

For our case study, TechSolutions Ltd. collects data on various aspects, including customer satisfaction levels, market penetration rates, and financial metrics such as revenue, costs, and profitability. Additionally, industry reports, market research, and competitor analysis provide insights into market trends, emerging technologies, and the competitive landscape. This data-driven approach ensures that our analysis is well-informed and grounded in reality. 

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Step 3: Conducting SWOT analysis  

A SWOT analysis is a powerful tool to assess the company's internal strengths and weaknesses, as well as external opportunities and threats. By conducting a thorough SWOT analysis, we can gain valuable insights into the company's strategic position and identify factors that impact its growth potential. 

Step 4: Identifying key issues and prioritising  

In the case of TechSolutions Ltd., the analysis reveals two primary issues: an outdated technology infrastructure and limited marketing efforts. These issues are prioritised as they directly impact the company's ability to meet its growth objectives. By addressing these key issues, TechSolutions Ltd. can position itself for sustainable growth. 

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Step 5: Analysing the root causes  

To develop effective solutions, we must analyse the root causes behind the identified issues. This involves a detailed examination of internal processes, conducting interviews with key stakeholders, and exploring market dynamics. By identifying the underlying factors contributing to the issues, we can tailor our solutions to address them at their core. 

In the case of TechSolutions Ltd., the analysis reveals that the outdated technology infrastructure is primarily due to budget constraints and a lack of awareness about the latest software solutions. Limited marketing efforts arise from a shortage of skilled personnel and inadequate allocation of resources. 

Understanding these root causes provides valuable insights for developing targeted and impactful solutions. 

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Step 6: Proposing solutions and developing an action plan  

For TechSolutions Ltd., the following solutions are proposed: 

a) Allocate a portion of the budget for technology upgrades and training: TechSolutions Ltd. should allocate a dedicated portion of its budget to upgrade its technology infrastructure and invest in training its employees on the latest software tools and technologies. This will ensure that the company remains competitive and can deliver cutting-edge solutions to its customers. 

b) Hire a dedicated marketing team and allocate resources for targeted campaigns: To overcome the limited marketing efforts, TechSolutions Ltd. should invest in building a skilled and dedicated marketing team. This team will focus on developing comprehensive marketing strategies, leveraging digital platforms, and conducting targeted campaigns to reach potential customers effectively. 

c) Strengthen partnerships with industry influencers: Collaborating with industry influencers can significantly enhance TechSolutions Ltd.'s brand visibility and credibility. By identifying key industry influencers and forming strategic partnerships, the company can tap into their existing networks and gain access to a wider customer base. 

d) Implement a customer feedback system: To enhance product quality and meet customer expectations, TechSolutions Ltd. should establish a robust customer feedback system. This system will enable the company to gather valuable insights, identify areas for improvement, and promptly address any customer concerns or suggestions. Regular feedback loops will foster customer loyalty and drive business growth. 

The proposed solutions are outlined in a detailed action plan, specifying the timeline, responsible individuals, and measurable milestones for each solution. Regular progress updates and performance evaluations ensure that the solutions are effectively implemented and deliver the desired outcomes. 

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Step 7: Monitoring and evaluation  

Conclusion  

In this detailed Business Analysis Case Study, we explored the challenges faced by a hypothetical company, TechSolutions Ltd., and proposed comprehensive solutions to unlock its growth potential. By following a systematic analysis process, which includes understanding the company's objectives, conducting a SWOT analysis, identifying key issues, analysing root causes, proposing solutions, and monitoring progress, businesses can effectively address their challenges and drive success. 

Business Analysis plays a vital role in identifying areas for improvement and implementing strategic initiatives. By leveraging data-driven insights and taking proactive measures, companies can navigate competitive landscapes, overcome obstacles, and achieve their growth objectives. With careful analysis and targeted solutions, TechSolutions Ltd. is poised to unlock its growth potential and establish itself as a leading software development firm in the industry. By implementing the proposed solutions and continuously monitoring their progress, the company will be well-positioned for long-term success and sustainable growth. 

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Frequently Asked Questions

To crack business case studies, it’s essential to understand the problem in depth and develop a structured approach to analyse the various components of the case. Practicing with a variety of case types and focusing on building a logical solution framework can significantly enhance your case-solving skills. 

When writing a case study analysis for a business, start by providing an introductory overview that sets the context and outlines the challenges faced. Then, provide details on the implemented solutions and their impact, followed by key results and recommendations for future actions. 

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The Knowledge Academy’s Knowledge Pass , a prepaid voucher, adds another layer of flexibility, allowing course bookings over a 12-month period. Join us on a journey where education knows no bounds. 

The Knowledge Academy offers various Business Analysis Courses , including the BCS Foundation Certificate in Agile, BCS Certificate in Business Analysis Practice and BCS Practitioner Certificate in Requirements Engineering. These courses cater to different skill levels, providing comprehensive insights into Use Cases in Business Analysis .  

Our Business Analysis Blogs cover a range of topics related to Business Analysis, offering valuable resources, best practices, and industry insights. Whether you are a beginner or looking to advance your Business Analysis skills, The Knowledge Academy's diverse courses and informative blogs have got you covered. 

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MBA Case Studies - Solved Examples

Need of MBA Case Studies

Case i: chemco case.

• ChemCo is a quality leader in the U.K. car batteries market.
• Customer battery purchases in the automobile market are highly seasonal.
• The fork-lift business was added to utilize idle capacity during periods of inactivity.
• This is a low-growth industry (1% annual growth over the last two years)
• Large customers are sophisticated and buy based on price and quality. Smaller customers buy solely on price.
• There is a Spanish competitor in the market who offers low priced batteries of inferior quality.

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• Established player in car batteries
• Losing heavily in fork-lift truck batteries
• Old fashioned owner resistance to change
• Low priced competitors
• Foreign competitors gaining market share
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GD Introduction

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• Solved Case Studies
• High quality product, but low end customers care more about price than quality
• Mismanaged product diversification in a price sensitive market
• Alternative 1: Establish an Off-Brand for the fork-lift business
• Alternative 2: Educate the customer market about product quality
• Alternative 3: Exit the fork-lift battery business
• Establishing the firm's quality image
• Increase in market share
• Increase in sales
• Cost of the product
• Protect firm's quality image in the automobile industry
• Redesigned product to reduce the cost of manufacture
• Low price to enable it to compete with Spanish producer
• Make use of the quality leadership in car batteries market
• Offer reliability testing, extended warranties etc. to promote quality image
• Set higher prices to extract surplus from these advantages
• A passive strategy, not proactive
• Recommendations: Alternative 1 is recommended in this case. Since the firm operates in an industry which has low growth, hence it can expand market share and sales only by taking the customers from other players. Hence, it needs to tackle the Spanish competitor head-on by aggressively pricing its product. At the same time, launching a low-priced product under the same brand name erodes the high quality image in the car batteries market. Hence, the best option is to go for an off-brand to target the fork-lift customers who are increasingly becoming price sensitive. This will enable the company to ward off the threat in short-term and build its position strongly in the long-term.

Case II: NAKAMURA LACQUER COMPANY

• The Nakamura Lacquer Company: The Nakamura Lacquer Company based in Kyoto, Japan was one of the many small handicraft shops making lacquerware for the daily table use of the Japanese people.
• Mr. Nakamura- the personality: In 1948, a young Mr. Nakamura took over his family business. He saw an opportunity to cater to a new market of America, i.e. GI's of the Occupation Army who had begun to buy lacquer ware as souvenirs. However, he realized that the traditional handicraft methods were inadequate. He was an innovator and introduced simple methods of processing and inspection using machines. Four years later, when the Occupation Army left in 1952, Nakamura employed several thousand men, and produced 500,000 pieces of lacquers tableware each year for the Japanese mass consumer market. The profit from operations was $250,000.
• The Brand: Nakamura named his brand “Chrysanthemum” after the national flower of Japan, which showed his patriotic fervor. The brand became Japan's best known and best selling brand, being synonymous with good quality, middle class and dependability.
• The Market: The market for lacquerware in Japan seems to have matured, with the production steady at 500,000 pieces a year. Nakamura did practically no business outside of Japan. However, early in 1960, when the American interest in Japanese products began to grow, Nakamura received two offers
• The Rose and Crown offer: The first offer was from Mr. Phil Rose, V.P Marketing at the National China Company. They were the largest manufacturer of good quality dinnerware in the U.S., with their “Rose and Crown” brand accounting for almost 30% of total sales. They were willing to give a firm order for three eyes for annual purchases of 400,000 sets of lacquer dinnerware, delivered in Japan and at 5% more than what the Japanese jobbers paid. However, Nakamura would have to forego the Chrysanthemum trademark to “Rose and Crown” and also undertaken to sell lacquer ware to anyone else the U.S. The offer promised returns of $720,000 over three years (with net returns of $83,000), but with little potential for the U.S. market on the Chrysanthemum brand beyond that period.
• The Semmelback offer: The second offer was from Mr. Walter Sammelback of Sammelback, Sammelback and Whittacker, Chicago, the largest supplier of hotel and restaurant supplies in the U.S. They perceived a U.S. market of 600,000 sets a year, expecting it to go up to 2 million in around 5 years. Since the Japanese government did not allow overseas investment, Sammelback was willing to budget $1.5 million. Although the offer implied negative returns of $467,000 over the first five years, the offer had the potential to give a $1 million profit if sales picked up as anticipated.
• Meeting the order: To meet the numbers requirement of the orders, Nakamura would either have to expand capacity or cut down on the domestic market. If he chose to expand capacity, the danger was of idle capacity in case the U.S. market did not respond. If he cut down on the domestic market, the danger was of losing out on a well-established market. Nakamura could also source part of the supply from other vendors. However, this option would not find favor with either of the American buyers since they had approached only Nakamura, realizing that he was the best person to meet the order.
• Decision problem: Whether to accept any of the two offers and if yes, which one of the two and under what terms of conditions?
• To expand into the U.S. market.
• To maintain and build upon their reputation of the “Chrysanthemum” brand
• To increase profit volumes by tapping the U.S. market and as a result, increasing scale of operations.
• To increase its share in the U.S. lacquerware market.
• Profit Maximization criterion: The most important criterion in the long run is profit maximization.
• Risk criterion: Since the demand in the U.S. market is not as much as in Japan.
• Brand identity criterion: Nakamura has painstakingly built up a brand name in Japan. It is desirable for him to compete in the U.S. market under the same brand name
• Flexibility criterion: The chosen option should offer Nakamura flexibility in maneuvering the terms and conditions to his advantage. Additionally, Nakamura should have bargaining power at the time of renewal of the contract.
• Short term returns: Nakamura should receive some returns on the investment he makes on the new offers. However, this criterion may be compromised in favor of profit maximization in the long run.?
• Reject both: React both the offers and concentrate on the domestic market
• Accept RC offer: Accept the Rose and Crown offer and supply the offer by cutting down on supplies to the domestic market or through capacity expansion or both
• Accept SSW: offer; accept the SSW offer and meet it through cutting down on supply to the domestic market or through capacity expansion or both. Negotiate term of supply.
• Reject both: This option would not meet the primary criterion of profit maximization. Further, the objective of growth would also not be met. Hence, this option is rejected.
• Accept RC offer: The RC offer would assure net returns of $283,000 over the next three yeas. It also assures regular returns of $240,000 per year. However, Nakamura would have no presence in the U.S. with its Chrysanthemum brand name The RC offer would entail capacity expansion, as it would not be possible to siphon of 275,000 pieces from the domestic market over three years without adversely affecting operations there. At the end of three years, Nakamura would have little bargaining power with RC as it would have an excess capacity of 275,000 pieces and excess labor which it would want to utilize. In this sense the offer is risky. Further, the offer is not flexible. Long-term profit maximization is uncertain in this case a condition that can be controlled in the SSW offer. Hence, this offer is rejected.
• Accept SSW offer: The SSW offer does not assure a firm order or any returns for the period of contract. Although, in its present form the offer is risky if the market in the U.S. does not pick up as expected, the offer is flexible. If Nakamura were to exhibit caution initially by supplying only 300,000 instead of the anticipated 600,000 pieces, it could siphon off the 175,000 required from the domestic market. If demand exists in the U.S., the capacity can be expanded. With this offer, risk is minimized. Further, it would be competing on its own brand name. Distribution would be taken care of and long-term profit maximization criterion would be satisfied as this option has the potential of $1 million in profits per year. At the time of renewal of the contract, Nakamura would have immense bargaining power.
• Negotiate terms of offer with SSW: The terms would be that NLC would supply 300,000 pieces in the first year. If market demand exists, NLC should expand capacity to provide the expected demand.
• Action Plan: In the first phase, NLC would supply SSW with 300,000 pieces. 125,000 of these would be obtained by utilizing excess capacity, while the remaining would be obtained from the domestic market. If the expected demand for lacquer ware exists in the U.S., NLC would expand capacity to meet the expected demand. The debt incurred would be paid off by the fifth year.
• Contingency Plan:  In case the demand is not as expected in the first year, NLC should not service the U.S. market and instead concentrate on increasing penetration in the domestic market.

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The 5 Steps in Problem Analysis

One technique that is extremely useful to gain a better understanding of the problems before determining a solution is problem analysis .

Problem analysis is the process of understanding real-world problems and user’s needs and proposing solutions to meet those needs. The goal of problem analysis is to gain a better understanding of the problem being solved before developing a solution.

There are five useful steps that can be taken to gain a better understanding of the problem before developing a solution.

• Gain agreement on the problem definition
• Understand the root-causes – the problem behind the problem
• Identify the stakeholders and the users
• Define the solution boundary
• Identify the constraints to be imposed on the solution

Gain agreement on the problem definition.

The first step is to gain agreement on the definition of the problem to be solved. One of the simplest ways to gain agreement is to simply write the problem down and see whether everyone agrees.

Business Problem Statement Template

A helpful and standardised format to write the problem definition is as follows:

• The problem of – Describe the problem
• Affects – Identify stakeholders affected by the problem
• The results of which – Describe the impact of this problem on stakeholders and business activity
• Benefits of – Indicate the proposed solution and list a few key benefits

Example Business Problem Statement

There are many problems statement examples that can be found in different business domains and during the discovery when the business analyst is conducting analysis. An example business problem statement is as follows:

The problem of  having to manually maintain an accurate single source of truth for finance product data across the business, affects the finance department. The results of which has the impact of not having to have duplicate data, having to do workarounds and difficulty of maintaining finance product data across the business and key channels. A successful solution would  have the benefit of providing a single source of truth for finance product data that can be used across the business and channels and provide an audit trail of changes, stewardship and maintain data standards and best practices.

Understand the Root Causes Problem Behind the Problem

You can use a variety of techniques to gain an understanding of the real problem and its real causes. One such popular technique is root cause analysis, which is a systematic way of uncovering the root or underlying cause of an identified problem or a symptom of a problem.

Root cause analysis helps prevents the development of solutions that are focussed on symptoms alone .

To help identify the root cause, or the problem behind the problem, ask the people directly involved.

The primary goal of the technique is to determine the root cause of a defect or problem by repeating the question “Why?” . Each answer forms the basis of the next question. The “five” in the name derives from an anecdotal observation on the number of iterations needed to resolve the problem .

Identify the Stakeholders and the Users

Effectively solving any complex problem typically involves satisfying the needs of a diverse group of stakeholders. Stakeholders typically have varying perspectives on the problem and various needs that must be addressed by the solution. So, involving stakeholders will help you to determine the root causes to problems.

Define the Solution Boundary

Once the problem statement is agreed to and the users and stakeholders are identified, we can turn our attention of defining a solution that can be deployed to address the problem.

Identify the Constraints  Imposed on Solution

We must consider the constraints that will be imposed on the solution. Each constraint has the potential to severely restrict our ability to deliver a solution as we envision it.

Some example solution constraints and considerations could be:-

• Economic – what financial or budgetary constraints are applicable?
• Environmental – are there environmental or regulatory constraints?
• Technical  – are we restricted in our choice of technologies?
• Political – are there internal or external political issues that affect potential solutions?

Conclusion – Problem Analysis

Try the five useful steps for problem solving when your next trying to gain a better understanding of the problem domain on your business analysis project or need to do problem analysis in software engineering.

The problem statement format can be used in businesses and across industries. 

Jerry Nicholas

Jerry continues to maintain the site to help aspiring and junior business analysts and taps into the network of experienced professionals to accelerate the professional development of all business analysts. He is a Principal Business Analyst who has over twenty years experience gained in a range of client sizes and sectors including investment banking, retail banking, retail, telecoms and public sector. Jerry has mentored and coached business analyst throughout his career. He is a member of British Computer Society (MBCS), International Institute of Business Analysis (IIBA), Business Agility Institute, Project Management Institute (PMI), Disciplined Agile Consortium and Business Architecture Guild. He has contributed and is acknowledged in the book: Choose Your WoW - A Disciplined Agile Delivery Handbook for Optimising Your Way of Working (WoW).

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Root Cause Analysis with 5 Whys Technique (With Examples)

By Sebastian Traeger

Updated: April 23, 2024

Reading Time: 7 minutes

What Is the 5 Whys Technique?

Example of the 5 whys technique, how to conduct a 5 whys analysis in 5 steps, when to use a 5 whys analysis, using 5 whys template, tips for mastering the 5 whys technique, frequently asked questions about 5 whys.

With over two decades in business – spanning strategy consulting, tech startups and executive leadership – I am committed to helping your organization thrive.

At Reliability, we’re on a mission to help enhance strategic decision-making and operational excellence through the power of Root Cause Analysis, and I hope this article will be helpful! 

Our goal is to help you better understand 5 whys techniques by offering insights and practical tips based on years of experience. Whether you’re new to doing RCAs or a seasoned pro, we trust this will be useful in your journey towards working hard and working smart.

The 5 Whys Technique is like peeling an onion – it helps you uncover the underlying reasons behind a problem, layer by layer. By repeatedly asking “why” at least five times, this method digs deep to reveal the root cause of an issue. It’s a simple yet powerful problem-solving approach that aims to get to the heart of the matter rather than just addressing surface-level symptoms.

5 Whys Technique: A method that involves iteratively asking “why” five times to unveil the fundamental cause of a problem.

In essence, the 5 Whys Technique is not just about fixing what’s broken on the surface; it’s about understanding and addressing the deeper issues that lead to problems in the first place.

The 5 Whys Technique is like a detective, uncovering the truth behind recurring problems. Let’s take a look at how this method works in two different scenarios.

Case Study: Manufacturing Defects

Imagine a company that keeps encountering the same manufacturing defects despite various attempts to fix them. By using the 5 Whys Technique, they discovered that the defects were not caused by faulty machinery, as previously assumed, but rather by human error due to unclear operating instructions. This realization led to improved training procedures and clear work guidelines, ultimately eliminating the defects.

Application in Service Industry

Now, consider a service industry struggling with frequent customer complaints and service failures. Through the 5 Whys Technique, it was revealed that these issues stemmed from inadequate staffing levels during peak hours. By addressing this root cause, such as hiring additional staff or adjusting schedules, the service quality can significantly improve, leading to higher customer satisfaction.

These examples illustrate how the 5 Whys Technique can be applied across different sectors to identify and address underlying issues effectively.

Step 1: Identify the Problem

Before diving into a 5 Whys analysis, it’s crucial to clearly identify the problem or issue at hand . This step sets the stage for the entire process and ensures that the focus remains on addressing the right concern. Take the time to gather relevant data, observe patterns, and consult with team members or stakeholders to gain a comprehensive understanding of the problem.

Step 2: Ask ‘Why’ Five Times

Once the problem is clearly defined, it’s time to start peeling back the layers. The process involves asking “why” five times, not necessarily limited to five questions but enough to delve deeper into the underlying causes of the problem . Each “why” serves as a gateway to uncovering additional factors contributing to the issue. This iterative approach helps in identifying not just one cause, but multiple interconnected elements that may be at play.

By consistently probing deeper with each “why,” you can reveal hidden complexities and nuances that may have been overlooked initially. This method allows for a more thorough understanding of the situation, paving the way for effective solutions that address root causes rather than surface-level symptoms.

This structured approach encourages critical thinking and enables teams to move beyond quick fixes towards sustainable improvements.

The 5 Whys Technique is a versatile problem-solving approach that can be applied in various scenarios to uncover root causes and drive continuous improvement. Here are two key situations where the 5 Whys Analysis can be particularly beneficial:

Recurring Issues

• The 5 Whys Technique is especially useful when dealing with recurring issues. Whether it’s a manufacturing defect that keeps resurfacing or a persistent customer complaint in the service industry, this method helps identify the underlying reasons behind these repetitive problems. By repeatedly asking “why,” it becomes possible to trace the issue back to its root cause, allowing for targeted solutions that prevent reoccurrence.

Process Improvement

• Organizations constantly strive to enhance their processes and workflows for increased efficiency and quality. When seeking to improve existing procedures, the 5 Whys Technique serves as a valuable tool. By systematically analyzing the factors contributing to inefficiencies or bottlenecks, teams can gain insights into how processes can be optimized at their core. This method enables organizations to make informed decisions about process improvements based on a deep understanding of the underlying issues.

In both cases, the 5 Whys Analysis offers a structured yet flexible approach to delve into complex problems, making it an indispensable tool for driving meaningful change and progress within organizations.

When it comes to conducting a 5 Whys analysis, utilizing a structured template can greatly facilitate the process and ensure a comprehensive investigation into the root cause identification. Using RCA software such as EasyRCA can benefit the team by streamlining your 5-why process. Here’s how organizations can benefit from using a template:

Benefits of Using a Template

• Streamlined Process: A well-designed 5 Whys template provides a clear framework for conducting the analysis, guiding teams through the iterative questioning process. This streamlines the investigation, making it easier to navigate and ensuring that no crucial aspects are overlooked.
• Thorough Investigation: By following a predefined template, teams are prompted to explore various facets of the problem systematically. This ensures that all relevant factors are considered, leading to a more thorough and insightful investigation into the underlying causes.
• Consistent Approach: Templates offer a standardized approach to conducting 5 Whys analyses within an organization. This consistency promotes uniformity in problem-solving methods across different teams or departments, enhancing overall efficiency and effectiveness.

Customizing the Template

Organizations have the flexibility to customize 5 Whys templates according to their specific needs and industry requirements. This adaptability allows for tailoring the template to address unique challenges and incorporate industry-specific considerations. Customization may include:

• Adding Industry-Specific Prompts: Tailoring the template by incorporating prompts or questions relevant to particular industries or types of issues being analyzed.
• Incorporating Visual Aids: Enhancing the template with visual aids such as flow charts or diagrams can help teams better understand and communicate complex causal relationships.
• Iterative Refinement: Regularly reviewing and refining the template based on feedback and evolving organizational needs ensures that it remains aligned with current processes and challenges.

Customizing the template empowers organizations to harness the full potential of the 5 Whys Technique in addressing diverse problems while aligning with their unique operational contexts.

Encouraging Open Communication

In mastering the 5 Whys Technique as a problem-solving method, creating an environment that fosters open communication is paramount. When team members feel comfortable expressing their perspectives and insights, it leads to a more comprehensive exploration of the underlying causes of a problem. Encouraging open communication allows for diverse viewpoints to be considered, providing a holistic understanding of the issue at hand.

By promoting an atmosphere where individuals are empowered to voice their observations and concerns, the 5 Whys analysis can benefit from a rich tapestry of ideas and experiences. This inclusive approach not only enhances the depth of the analysis but also cultivates a sense of ownership and collective responsibility for addressing root causes within the team or organization.

Continuous Improvement Mindset

A key aspect of mastering the 5 Whys Technique is embracing a continuous improvement mindset. Rather than viewing problems as isolated incidents, this approach encourages teams to see them as opportunities for growth and development. By instilling a culture of continuous improvement, organizations can leverage the insights gained from 5 Whys analyzes to drive positive change across various aspects of their operations.

Fostering a mindset focused on continuous improvement entails actively seeking feedback, evaluating processes, and implementing iterative enhancements based on the findings. It involves an ongoing commitment to learning from past experiences and leveraging that knowledge to proactively address potential issues before they escalate. Embracing this mindset ensures that the 5 Whys Technique becomes ingrained in the organizational ethos, leading to sustained progress and resilience in problem-solving efforts.

As we wrap up our exploration of the 5 Whys Technique, let’s address some common questions that may arise regarding this powerful problem-solving method.

What is the primary goal of the 5 Whys Technique?

The primary goal of the 5 Whys Technique is to uncover the root cause of a problem by iteratively asking “why” at least five times. This approach aims to move beyond surface-level symptoms and address the underlying issues that lead to recurring problems.

Is the 5 Whys Technique limited to specific industries or sectors?

No, the 5 Whys Technique is versatile and can be applied across various industries and sectors. Whether it’s manufacturing, healthcare, service, or technology, this method offers a structured yet flexible approach to identifying root causes and driving continuous improvement.

How does the 5 Whys Technique contribute to continuous improvement?

By delving into the fundamental reasons behind problems, the 5 Whys Technique provides organizations with valuable insights for driving continuous improvement. It not only helps in resolving immediate issues but also fosters a culture of ongoing enhancement and development within an organization.

Can the 5 Whys Technique be used for complex problems with multiple contributing factors?

Yes, while initially designed as a simple and straightforward method, the 5 Whys Technique can certainly be applied to complex problems with multiple interconnected factors. By systematically probing deeper into each layer of causality, this technique enables a comprehensive understanding of intricate issues.

I hope you found this guide to 5 whys technique insightful and actionable! Stay tuned for more thought-provoking articles as we continue to share our knowledge. Success is rooted in a thorough understanding and consistent application, and we hope this article was a step in unlocking the full potential of Root Cause Analysis for your organization.

Reliability runs initiatives such as an online learning center focused on the proprietary PROACT® RCA methodology and EasyRCA.com software. For additional resources, visit Reliability Resources .

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Solving business problems with people analytics: case studies

From ensuring fair pay and inclusion to improving wellbeing and retention, people professionals can use people analytics to tackle business challenges

People analytics  is the practice of gathering and using data about your workforce to enable evidence-based decision making for the benefit of your organisation and its people. By taking a systematic and critical approach to examining people data, people professionals can contribute to an organisation’s success by creating insights on what can and should be done to drive strategic change.

The CIPD has conducted case study research with a number of organisations to understand how they are using people analytics to deal with a variety of business challenges. Their experiences and insight can help you in your own context to embrace people analytics and adopt good, data-supported actions to improve organisational practice and performance. 

In this series

Understanding engagement to improve productivity

Case study on ensuring fair pay and encouraging staff to take time off

Using people data to tackle pay gaps and drive inclusive change

Evolving a new approach to performance management

VIVID: Leading with data to improve workforce wellbeing

Tackling barriers to work today whilst creating inclusive workplaces of tomorrow.

Bullying and harassment

Discover our practice guidance and recommendations to tackle bullying and harassment in the workplace.

Business case studies serve as practical models of how to explore, understand, and analyze a problem and to develop the best solution strategy. WHY CASE STUDIES ARE GOOD FOR BUSINESS : ANATOMY OF A CASE STUDY -- PROBLEM-ORIENTED METHOD: 1. Case studies allow a company to use storytelling to bring their product to life. 2.

A case analysis in business is a study of a business problem. Anyone conducting a case analysis can use evidence to propose viable solutions to business problems, then provide recommendations on the best way to implement these solutions to produce the desired results. ... Related: 12 Approaches To Problem-Solving for Every Situation 2. Introduction

The case method prepares you to be in leadership positions where you will face time-sensitive decisions with limited information. Reflecting on each class discussion will prepare you to face these situations in your future roles. Student Perspectives. "I've been so touched by how dedicated other people have been to my learning and my ...

Patrol officers were no longer called to the scene to handle these repeat complaints, Charlesgate Apartment residents were no longer disturbed by the galley. And the owner of the gallery was made aware of the problem and allowed the opportunity to address the issue before it escalated any further. (Case Study No. 3)

Advantages of a case study: Case studies showcase a specific solution and outcome for specific customer challenges. It attracts potential customers with similar challenges. It builds trust and credibility with potential customers. It provides an in-depth analysis of your company's problem-solving process. Disadvantages of a case study:

Tell us about the four steps then. COREY PHELPS: So in the book we describe what we call the "Four S method," so four stages, each of which starts with the letter "s". So the first stage ...

1. The Army Crew Team. Emily Michelle David, Assistant Professor of Management, China Europe International Business School (CEIBS) EMILY MICHELLE DAVID Assistant Professor, CEIBS. "I love teaching The Army Crew Team case because it beautifully demonstrates how a team can be so much less than the sum of its parts.

Here are eight tips that I hope will be as helpful to you as they have been to me. 1. Develop Your Viewpoint. Effective and efficient case prep is, at least for me, the most challenging part of the whole experience. You can easily spend 2-3 hours on a case if you focus on every detail and supplementary piece of reading.

Although case studies have been discussed extensively in the literature, little has been written about the specific steps one may use to conduct case study research effectively (Gagnon, 2010; Hancock & Algozzine, 2016).Baskarada (2014) also emphasized the need to have a succinct guideline that can be practically followed as it is actually tough to execute a case study well in practice.

A case study analysis requires you to investigate a business problem, examine the alternative solutions, and propose the most effective solution using supporting evidence. Preparing the Case. Before you begin writing, follow these guidelines to help you prepare and understand the case study: Read and Examine the Case Thoroughly

Usually the problem statement has to be re-written several times during the analysis of a case as students peel back the layers of symptoms or causation. Step 2: Alternatives. Identify in detail the strategic alternatives to address the problem; three to five options generally work best.

The McKinsey guide to problem solving. Become a better problem solver with insights and advice from leaders around the world on topics including developing a problem-solving mindset, solving problems in uncertain times, problem solving with AI, and much more.

To discuss the art of problem solving, I sat down in California with McKinsey senior partner Hugo Sarrazin and also with Charles Conn. Charles is a former McKinsey partner, entrepreneur, executive, and coauthor of the book Bulletproof Problem Solving: The One Skill That Changes Everything [John Wiley & Sons, 2018].

A Case Analysis Framework. A basic approach to case analyses involves a four-step process. First, the problem is defined. Second, alternative courses of action are formulated to solve the problem. Third, the alternatives are analyzed in terms of their strengths and weaknesses; and fourth, an alternative is accepted and a course of action is ...

And you can do the same. By following this 10-step process, you can develop your problem-solving skills and approach any issue that arises with confidence. 1. Define the problem. When a problem arises, it can be very easy to jump right into creating a solution. However, if you don't thoroughly examine what led to the problem in the first ...

A good introduction to case analysis, containing the following material: - Why We Use the Case Approach - Your Responsibilities - The Six Steps for Problem Analysis 1. Comprehend the Case Situation: Data Collection, identify relevant facts 2. Defining the Problem 3. Identify the causes of the problem 4. Generate Alternative Solutions 5. Decision 6. Taking Action - General Reminders / Check ...

1) An overview of the Business Analysis Case Study. 2) Step 1: Understanding the company and its objectives. 3) Step 2: Gathering relevant data. 4) Step 3: Conducting SWOT analysis. 5) Step 4: Identifying key issues and prioritising. 6) Step 5: Analysing the root causes. 7) Step 6: Proposing solutions and developing an action plan.

Society of Human Resources Management. The Open Case Studies project at UBC brings together faculty and students from different disciplines to write, edit, and learn with case studies that are free and open. Short video case studies covering topics including consumer goods, services, and technology. Learning, knowledge, research, insight ...

MBA case studies aim at strengthening the critical thinking and problem-solving skills of the students. In the corporate world, managers and leaders have to constantly come up with solutions to different challenges. Each circumstance calls for a different way of interpretation, and hence, a distinct way of thinking.

A helpful and standardised format to write the problem definition is as follows: The problem of - Describe the problem. Affects - Identify stakeholders affected by the problem. The results of which - Describe the impact of this problem on stakeholders and business activity. Benefits of - Indicate the proposed solution and list a few key ...

Step 1: Identify the Problem. Before diving into a 5 Whys analysis, it's crucial to clearly identify the problem or issue at hand. This step sets the stage for the entire process and ensures that the focus remains on addressing the right concern. Take the time to gather relevant data, observe patterns, and consult with team members or ...

By taking a systematic and critical approach to examining people data, people professionals can contribute to an organisation's success by creating insights on what can and should be done to drive strategic change. The CIPD has conducted case study research with a number of organisations to understand how they are using people analytics to ...

Case Analysis and Business Problem Solving. Kenneth E. Schnelle. McGraw-Hill, 1967 ... courses alternative number analysis sheets analyzed apprentices approach Becker to rehire Chances of occurrence complex problem solving cost course of action Curley Daniel Katz decision difficult discussion doctors of medicine estimate evaluation event ...

Insurers have begun calculating the financial damage caused by last week's devastating CrowdStrike software glitch that crashed computers, canceled flights and disrupted hospitals all around the ...

Tensions are on a knife edge after Israel carried out a strike on the Hezbollah leader allegedly behind an attack in the Golan Heights.

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Puis-je être Heureux Sans Autrui ?

Par CloDe   •  10 Février 2015  •  1 225 Mots (5 Pages)  •  4 635 Vues

Dissertation de Philosophie : Puis-je être heureux sans autrui ?

La fameuse citation de Huis Clos, « L'enfer, c'est les autres », donne une vision très négative des relations entre les hommes : elles seraient source de malheur plutôt que de bonheur. Pourtant, on a tendance à penser aussi que le bonheur ne peut pas se trouver dans la solitude. En effet, l'homme a besoin des liens sociaux pour se sentir pleinement humain et pour se développer intellectuellement.

Pourquoi la relation avec autrui semble-t-elle nécessaire au bonheur de chacun ? N'est-elle pas aussi source de malheur, source de contrainte et de peur ? Un monde sans autrui ne serait-il pas plus souhaitable ? Si non, comment s'assurer que la relation avec autrui reste une relation heureuse ?

D'une part, il semble qu'autrui soit une condition nécessaire au bonheur de l'homme. Cependant, c'est également une source de malheur : on peut même penser qu'un monde serait plus heureux sans autrui. C'est pourquoi certaines conditions doivent être mises en place, dans le but d'assurer que la relation avec autrui soit source de bonheur plutôt que de malheur.

I. D'une part, autrui semble être une condition nécessaire à mon bonheur

A. Le besoin de la reconnaissance d'autrui

Le regard d'autrui est indispensable, à la fois pour la conscience de soi et pour la connaissance de soi. Il joue un rôle de miroir dans lequel je me définis et qui est indispensable à mon humanité.

C'est ce que défend Sartre : « Pour obtenir une vérité quelconque sur moi, il faut que je passe par l'autre » (L'existentialisme est un humanisme, 1945).

On pense ici à l'exemple des marginaux, pour qui le plus dur est souvent de ne pas ressentir la reconnaissance dans le regard des autres.

B. Le besoin du dialogue avec autrui

Tout homme a besoin de dialoguer avec autrui pour son développement intellectuel, et donc pour son bonheur. Le dialogue est riche car il permet de confronter des opinions différentes pour faire naître la vérité. C'est l'approche dialectique préconisée par Platon, qui écrit de nombreux dialogues où il met en scène Socrate avec des interlocuteurs variés.

Certains considèrent même qu'il est impossible de penser seul. C'est pourquoi le philosophe allemand contemporain Jurgen Habermas écrit que la raison est « communicationnelle ». Un monde sans autrui serait un monde sans possibilité de penser.

Même seul, l'esprit a besoin de dialoguer pour clarifier ses pensées. Pour Platon, penser seul revient d'ailleurs à un « dialogue intérieur de l'âme avec elle-même ».

C. L'impossibilité d'un monde sans autrui

Il semble donc qu'il soit impossible pour l'homme de vivre heureux sans une altérité, à la fois pour son développement intellectuel et pour la reconnaissance de son humanité.

On développe ici l'exemple de Robinson Crusoë, qui illustre l'impossibilité d'un monde sans autrui. Daniel Defoe mais surtout Michel Tournier montrent qu'il est indispensable pour l'homme de pouvoir dialoguer avec un Autre et de vivre en société : « Autrui, pièce maîtresse de mon univers… » (Vendredi ou les limbes du Pacifique, 1967).

Autrui serait donc important à mon bonheur, mais il n'en est pas moins vrai que les relations mutuelles peuvent être aussi source de malheur : ce paradoxe conduit à se demander si l'on ne peut pas être heureux (voire encore plus heureux) sans autrui.

II. Cependant, autrui est aussi source de malheur : un monde heureux sans autrui ne semble pas inimaginable

A. Un être humain autosuffisant

Pour certains, la reconnaissance d'autrui n'est pas nécessaire. En effet, du point de vue de Descartes, l'homme est un être autosuffisant. On développe ici le Cogito et la pensée de Descartes, pour qui la conscience de soi est une certitude absolue qui ne nécessite pas autrui (Discours de la méthode, 1637).

On peut même voir l'homme solitaire comme un homme heureux. On développe ici l'homme à l'état de nature, tel

Septembre 2022 - Les années covid sont (je l'espère derrière-nous). Le blog reprend. Il s'était interrompu faute de temps. Photographie : Ioanna Sakellaraki, LensCulture.

DISSERTATION - Autrui

Publié le 24 Septembre 2013

Peut-on vivre sans autrui ?

Textes à l'appui

--- La solitude n’est pas une situation immuable où je me retrouverai plongé depuis le naufrage de la Virginie .  C’est un milieu corrosif qui agit sur moi lentement, mais sans relâche et dans un sens purement destructif. Le premier jour, je transitais entre deux sociétés humaines également imaginaires : l’équipage disparu et les habitants de l’île, car je la croyais peuplée. J’étais encore tout chaud de mes contacts avec mes compagnons de bord. Je poursuivais imaginairement le dialogue interrompu par la catastrophe. Et puis l’île s’est révélée déserte. J’avançais dans un paysage sans âme qui vive. Derrière moi, le groupe de mes malheureux compagnons s’enfonçait dans la nuit. Leurs voix s’étaient tues depuis longtemps, quand la mienne commençait seulement à se fatiguer de son soliloque. Dès lors je suis avec une horrible fascination le processus de déshumanisation dont je sens en moi l’inexorable travail.

      Je sais maintenant que chaque homme porte ne lui – et comme au-dessus de lui – un fragile et complexe échafaudage d’habitudes, réponses, réflexes, mécanismes, préoccupations, rêves et implications qui s’est formé et continue à se transformer par les attouchements perpétuels de ses semblables. Privé de sève, cette délicate efflorescence s’étiole et se désagrège. Autrui, pièce maîtresse de mon univers…Je mesure chaque jour ce que je lui devais en enregistrant de nouvelles fissures dans mon édifice personnel. Je sais ce que je risquerai en perdant l’usage de la parole, et je combats de toute l’ardeur de mon angoisse cette suprême déchéance. Mais mes relations avec les choses se trouvent elles-mêmes dénaturées par ma solitude. Lorsqu’un peintre ou un graveur introduit des personnages dans un paysage ou à proximité d’un monument, ce n’est pas par goût de l’accessoire. Les personnages donnent l’échelle et ce qui importe davantage encore, ils constituent des points de vue possibles qui ajoutent au point de vue réel de l’observateur d’indispensables virtualités.

      A Speranza, il n’y a qu’un point de vue, le mien, dépouillé de toute virtualité. Et ce dépouillement ne s’est pas fait en un jour. Au début, par un automatisme inconscient, je projetai des observateurs possibles – des paramètres- au sommet des collines, derrière tel rocher ou dans les branches de tel arbre. L’île se trouvait ainsi quadrillée par un réseau d’interpolations et d’extrapolations qui la différenciait et la douait d’intelligibilité. Ainsi fait tout homme normal dans une situation normale. Je n’ai pris conscience de cette fonction – comme de bien d’autres – qu’à mesure qu’elle se dégradait en moi. Aujourd’hui c’est chose faite. Ma vision de l’île est réduite à elle-même. Ce que je n’en vois pas est un inconnu absolu . Partout où je ne suis pas actuellement règne une nuit insondable. Je constate d’ailleurs en écrivant ces lignes que l’expérience qu’elles tentent de restituer non seulement est sans précédent, mais contrarie dans leur essence même les mots que j’emploie. Le langage relève en effet d’une façon fondamentale de cet univers peuplé où les autres sont comme autant de phares créant autour d’eux un îlot lumineux à l’intérieur duquel tout est – sinon connu du moins connaissable. Les phares ont disparu de mon champ. Nourrie par ma fantaisie, leur lumière est encore longtemps parvenue jusqu’à moi. Maintenant s’en est fait, les ténèbres m’environnent.

      Et ma solitude n’attaque pas que l’intelligibilité des choses. Elle mine jusqu’au fondement même de leur existence. De plus je suis assailli de doutes sur la véracité du témoignage de mes sens. Je sais maintenant que la terre sur laquelle mes deux pieds appuient auraient besoin pour ne pas vaciller que d’autres que moi la foulent. Contre l’illusion d’optique, le mirage, l’hallucination, le rêve éveillé, le fantasme, le délire, le trouble de l’audition…le rempart le plus sûr, c’est notre frère, notre voisin, notre ami ou notre ennemi, mais quelqu’un grand dieux, quelqu’un !

Michel Tournier, Vendredi ou les limbes du Pacifique , 1969 (ed. folio pp. 56- 58)

Le tort des théories philosophiques c'est de [réduire autrui] tantôt à un objet particulier, tantôt à un autre sujet. (...) Mais autrui n'est ni un objet dans le champ de ma perception, ni un sujet qui me perçoit : c'est d'abord une structure du champ perceptif, sans laquelle ce champ dans son ensemble ne fonctionnerait pas comme il le fait.

Gilles Deleuze, Postface, "Michel Tournier et le monde sans autrui".

Le temps n’est pas le fait d’un sujet isolé et seul, mais il est la relation même du sujet avec autrui.

Emmanuel Lévinas, Le temps et l'autre , ed. Fata Morgana, 1979

Belle modernité dans la situation de Robinson : le fait qu'il soit forcé à une refondation purement individuelle. Cela a dû alimenter les fantasmes de toutes ces individualités contraintes dans les corsets communautaires des cultures et des civilisations. Il reflétait déjà l'individuation contemporaine et ses problématiques. Reste à savoir comment se construire sans les béquilles du communautaire et les standards de civilisation.

En fait c'est la plénitude individuelle qui ouvre aux solidarités les plus larges et les plus neuves. C'est la plénitude individuelle qui ouvre à Relation . L'égoïsme, le non-solidaire, le chacun ppour soi, est en réalité une maladie exarcerbée par le capitalisme. (...)

L'absence d'un autrui porte atteinte aux états de conscience, elle les réduit ou les précipite dans d'infinies chimères. Une part de la conscience se structure avec autrui ou avec son absence. L'Autre en revanche c'est comme un cyclone qui surgit, une panique qui ébranle de belles structures mises en place avec l'autrui ou l'idée qu'on s'en fait. L'Autre en son extrême, c'est l'impensable.

Héraclite aurait aimé cela : cette immense solitude qui ouvre à la Relation horizontale avec toute une île, un continent et la terre toute entière, ce retrait des hommes qui ouvre à tous les hommes et à la nécessité d'une relation la plus merveilleuse possible avec eux. Le lien est dans la solitude. La solitude est dans la haute proximité.

Le pire dans l'isolement c'est quand il n'ouvre à aucune solitude.

Je découvre le dernier mot de mon Robinson : rencontre. Toute individuation pleine mène à ce lieu fondateur. La rencontre.

Patrick Chamoiseau, L'empreinte à Crusoé , ed. Gallimard 2012

mots clé : autrui, solitude

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Peut-on juger autrui ?

Par shiisuii   •  26 Avril 2021  •  Dissertation  •  1 385 Mots (6 Pages)  •  1 076 Vues

Pouvons-nous juger autrui ou plus simplement dit, un homme peut-il en juger un autre ? La réponse nous paraît à première vue simple : bien évidemment nous pouvons juger autrui et d’ailleurs l’homme le fait régulièrement dans la vie de tout les jours. Mais de cela il en découle un questionnement : l’homme a t-il cependant le droit de juger autrui ? Lorsque un homme porte un jugement moral, comment pouvons-nous savoir si ce jugement est bon ou mauvais ? Or les jugements porté a autrui ne sont jamais objective. Comment pouvons-nous juger légitimement autrui sans vraiment savoir ces intentions réels ? Jauger et définir les limites et la possibilité concernant la légitimité de jugement d’un homme sur autrui nous paraît important à savoir pour pouvoir juger. Nous allons tout d’abord examiner la possibilité de juger autrui puis par conséquent nous aborderons la légitimité de ces jugements.

Premièrement, le jugement et la justice sont toujours difficiles car ils doivent être dans un ajustement constant et équilibré entre la loi (générale) et le cas (particulier). Si c’est la passion et le sentiment, le jugement est réduit à l’arbitraire d’une personne ou d’une foule.

Donc, si c’est la raison qui permet de juger, la question de l’égalité apparaît donc. Il faut juger de manière égale tous les individus, les justiciables aussi bien les citoyens que les sujets. La loi est la même pour tous. Mais l’application directe de la loi sur tous les cas sans distinction peut produire de l’injustice. C’est le problème de l’équité qui corrige et régule l’égalité. Pour tout cas à juger, il faut tenir compte de sa réalité unique et singulière (les circonstances, le mérité, etc...) pour juger avec justice.

On parle d’équité quand il faut proportionner l’égalité, non pas la réduire à une égalité arithmétique par exemple l’énoncé a=b. L’équité est l’instauration d’un rapport d’égalité qui tient compte des différences réelles.

Dans ces jugements, nous retrouvons le jugement de connaissance qui apporte un jugement positif sur autrui. En effet, le plus souvent, lorsque que l’on porte un jugement de connaissance sur une autres personne, le but de ce jugement est d’affirmer des remarques observé sur la personne afin que celle-ci ne fasse plus cette erreur et donc qu’elle s’améliore. En effet, ce jugement est possible seulement lorsque l’on connais la personne que l’on juge. Par connaître, nous voyons par là un lien amical qui ne date pas de la veille. Réciproquement il existe le jugement de valeur qui est l’inverse du jugement de connaissance. En effet, le jugement de valeur vise a juger autrui sans le connaître et de donc dénoncer certains fait sur son apparence ou son aspect moral. Ce type de jugement n’est pas le meilleur de tous car il vise a mal juger un autre personne sans réellement la connaître. Tout le monde est donc dans la capacité d’utiliser ce type de jugement. Par la suite nous retrouvons le jugement d’ordre judiciaire qui permet de juger autrui grâce a des règles, des preuves, des principes et des lois. Ce jugement existe pour toute personnes ou organisations ayant enfreint les lois qui constitue les principes d’une démocratie participative. Ce jugement sert aussi à donner des conseils pour amélioré la personne jugé mais aussi pour le punir grâce a différente peines variant selon le degré d’erreur commise par le jugé. Logiquement, pour pouvoir juger judiciairement les personnes concerné, il est primordial d’avoir en amont une qualification suffisamment en lien avec le domaine juridique. Enfin il existe un dernier type de jugement que tout le monde a déjà utilisé inconsciemment c’est le jugement spontané. Effectivement, ce jugement peut-être aussi bon que mal pour autrui. Cela dépend uniquement de la conscience de chacun… De ce fait, la possibilité d’utilisation de ce jugement est accessible a tous car tout les Hommes possèdent un inconscient. Enfin il existe le jugement constructive qui est fondé sur l’analyse critique. Si elle elle es fondé sur une analyse, cela suppose que le juge ai une capacité assez conséquente pour pouvoir allié analyse et critique.

Du paragraphe précédent il en découle donc une autre question, est-il légitime de juger autrui ? Lorsque l’on parle de légitimité, les premiers mots qui nous viennent à l’esprit et qui forme un lien avec le sujet donner est le fait que cela est conforme à la loi morale. Conforme à la loi morale? Cela supposerais que les jugements porté à autrui sont tous conforme a la loi morale. Expliquons donc les conséquences des jugements porté a autrui pour les deux personnes. Effectivement, pour les jugement de connaissance, les conséquences pour les jugés peuvent être multiples. En effet, soit ils prendront bien le jugement que nous allons leur accordé soit ils vont mal le prendre et donc cela supposerais par conséquent que les liens amicaux crée avec le jugé perdraient en valeur sentimentale voir disparaîtraient. Et c’est de même pour les juges,