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Hypothesis Testing – A Complete Guide with Examples

Published by Alvin Nicolas at August 14th, 2021 , Revised On October 26, 2023

In statistics, hypothesis testing is a critical tool. It allows us to make informed decisions about populations based on sample data. Whether you are a researcher trying to prove a scientific point, a marketer analysing A/B test results, or a manufacturer ensuring quality control, hypothesis testing plays a pivotal role. This guide aims to introduce you to the concept and walk you through real-world examples.

What is a Hypothesis and a Hypothesis Testing?

A hypothesis is considered a belief or assumption that has to be accepted, rejected, proved or disproved. In contrast, a research hypothesis is a research question for a researcher that has to be proven correct or incorrect through investigation.

What is Hypothesis Testing?

Hypothesis testing  is a scientific method used for making a decision and drawing conclusions by using a statistical approach. It is used to suggest new ideas by testing theories to know whether or not the sample data supports research. A research hypothesis is a predictive statement that has to be tested using scientific methods that join an independent variable to a dependent variable.  

Example: The academic performance of student A is better than student B

Characteristics of the Hypothesis to be Tested

A hypothesis should be:

  • Clear and precise
  • Capable of being tested
  • Able to relate to a variable
  • Stated in simple terms
  • Consistent with known facts
  • Limited in scope and specific
  • Tested in a limited timeframe
  • Explain the facts in detail

What is a Null Hypothesis and Alternative Hypothesis?

A  null hypothesis  is a hypothesis when there is no significant relationship between the dependent and the participants’ independent  variables . 

In simple words, it’s a hypothesis that has been put forth but hasn’t been proved as yet. A researcher aims to disprove the theory. The abbreviation “Ho” is used to denote a null hypothesis.

If you want to compare two methods and assume that both methods are equally good, this assumption is considered the null hypothesis.

Example: In an automobile trial, you feel that the new vehicle’s mileage is similar to the previous model of the car, on average. You can write it as: Ho: there is no difference between the mileage of both vehicles. If your findings don’t support your hypothesis and you get opposite results, this outcome will be considered an alternative hypothesis.

If you assume that one method is better than another method, then it’s considered an alternative hypothesis. The alternative hypothesis is the theory that a researcher seeks to prove and is typically denoted by H1 or HA.

If you support a null hypothesis, it means you’re not supporting the alternative hypothesis. Similarly, if you reject a null hypothesis, it means you are recommending the alternative hypothesis.

Example: In an automobile trial, you feel that the new vehicle’s mileage is better than the previous model of the vehicle. You can write it as; Ha: the two vehicles have different mileage. On average/ the fuel consumption of the new vehicle model is better than the previous model.

If a null hypothesis is rejected during the hypothesis test, even if it’s true, then it is considered as a type-I error. On the other hand, if you don’t dismiss a hypothesis, even if it’s false because you could not identify its falseness, it’s considered a type-II error.

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How to Conduct Hypothesis Testing?

Here is a step-by-step guide on how to conduct hypothesis testing.

Step 1: State the Null and Alternative Hypothesis

Once you develop a research hypothesis, it’s important to state it is as a Null hypothesis (Ho) and an Alternative hypothesis (Ha) to test it statistically.

A null hypothesis is a preferred choice as it provides the opportunity to test the theory. In contrast, you can accept the alternative hypothesis when the null hypothesis has been rejected.

Example: You want to identify a relationship between obesity of men and women and the modern living style. You develop a hypothesis that women, on average, gain weight quickly compared to men. Then you write it as: Ho: Women, on average, don’t gain weight quickly compared to men. Ha: Women, on average, gain weight quickly compared to men.

Step 2: Data Collection

Hypothesis testing follows the statistical method, and statistics are all about data. It’s challenging to gather complete information about a specific population you want to study. You need to  gather the data  obtained through a large number of samples from a specific population. 

Example: Suppose you want to test the difference in the rate of obesity between men and women. You should include an equal number of men and women in your sample. Then investigate various aspects such as their lifestyle, eating patterns and profession, and any other variables that may influence average weight. You should also determine your study’s scope, whether it applies to a specific group of population or worldwide population. You can use available information from various places, countries, and regions.

Step 3: Select Appropriate Statistical Test

There are many  types of statistical tests , but we discuss the most two common types below, such as One-sided and two-sided tests.

Note: Your choice of the type of test depends on the purpose of your study 

One-sided Test

In the one-sided test, the values of rejecting a null hypothesis are located in one tail of the probability distribution. The set of values is less or higher than the critical value of the test. It is also called a one-tailed test of significance.

Example: If you want to test that all mangoes in a basket are ripe. You can write it as: Ho: All mangoes in the basket, on average, are ripe. If you find all ripe mangoes in the basket, the null hypothesis you developed will be true.

Two-sided Test

In the two-sided test, the values of rejecting a null hypothesis are located on both tails of the probability distribution. The set of values is less or higher than the first critical value of the test and higher than the second critical value test. It is also called a two-tailed test of significance. 

Example: Nothing can be explicitly said whether all mangoes are ripe in the basket. If you reject the null hypothesis (Ho: All mangoes in the basket, on average, are ripe), then it means all mangoes in the basket are not likely to be ripe. A few mangoes could be raw as well.

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Step 4: Select the Level of Significance

When you reject a null hypothesis, even if it’s true during a statistical hypothesis, it is considered the  significance level . It is the probability of a type one error. The significance should be as minimum as possible to avoid the type-I error, which is considered severe and should be avoided. 

If the significance level is minimum, then it prevents the researchers from false claims. 

The significance level is denoted by  P,  and it has given the value of 0.05 (P=0.05)

If the P-Value is less than 0.05, then the difference will be significant. If the P-value is higher than 0.05, then the difference is non-significant.

Example: Suppose you apply a one-sided test to test whether women gain weight quickly compared to men. You get to know about the average weight between men and women and the factors promoting weight gain.

Step 5: Find out Whether the Null Hypothesis is Rejected or Supported

After conducting a statistical test, you should identify whether your null hypothesis is rejected or accepted based on the test results. It would help if you observed the P-value for this.

Example: If you find the P-value of your test is less than 0.5/5%, then you need to reject your null hypothesis (Ho: Women, on average, don’t gain weight quickly compared to men). On the other hand, if a null hypothesis is rejected, then it means the alternative hypothesis might be true (Ha: Women, on average, gain weight quickly compared to men. If you find your test’s P-value is above 0.5/5%, then it means your null hypothesis is true.

Step 6: Present the Outcomes of your Study

The final step is to present the  outcomes of your study . You need to ensure whether you have met the objectives of your research or not. 

In the discussion section and  conclusion , you can present your findings by using supporting evidence and conclude whether your null hypothesis was rejected or supported.

In the result section, you can summarise your study’s outcomes, including the average difference and P-value of the two groups.

If we talk about the findings, our study your results will be as follows:

Example: In the study of identifying whether women gain weight quickly compared to men, we found the P-value is less than 0.5. Hence, we can reject the null hypothesis (Ho: Women, on average, don’t gain weight quickly than men) and conclude that women may likely gain weight quickly than men.

Did you know in your academic paper you should not mention whether you have accepted or rejected the null hypothesis? 

Always remember that you either conclude to reject Ho in favor of Haor   do not reject Ho . It would help if you never rejected  Ha  or even  accept Ha .

Suppose your null hypothesis is rejected in the hypothesis testing. If you conclude  reject Ho in favor of Haor   do not reject Ho,  then it doesn’t mean that the null hypothesis is true. It only means that there is a lack of evidence against Ho in favour of Ha. If your null hypothesis is not true, then the alternative hypothesis is likely to be true.

Example: We found that the P-value is less than 0.5. Hence, we can conclude reject Ho in favour of Ha (Ho: Women, on average, don’t gain weight quickly than men) reject Ho in favour of Ha. However, rejected in favour of Ha means (Ha: women may likely to gain weight quickly than men)

Frequently Asked Questions

What are the 3 types of hypothesis test.

The 3 types of hypothesis tests are:

  • One-Sample Test : Compare sample data to a known population value.
  • Two-Sample Test : Compare means between two sample groups.
  • ANOVA : Analyze variance among multiple groups to determine significant differences.

What is a hypothesis?

A hypothesis is a proposed explanation or prediction about a phenomenon, often based on observations. It serves as a starting point for research or experimentation, providing a testable statement that can either be supported or refuted through data and analysis. In essence, it’s an educated guess that drives scientific inquiry.

What are null hypothesis?

A null hypothesis (often denoted as H0) suggests that there is no effect or difference in a study or experiment. It represents a default position or status quo. Statistical tests evaluate data to determine if there’s enough evidence to reject this null hypothesis.

What is the probability value?

The probability value, or p-value, is a measure used in statistics to determine the significance of an observed effect. It indicates the probability of obtaining the observed results, or more extreme, if the null hypothesis were true. A small p-value (typically <0.05) suggests evidence against the null hypothesis, warranting its rejection.

What is p value?

The p-value is a fundamental concept in statistical hypothesis testing. It represents the probability of observing a test statistic as extreme, or more so, than the one calculated from sample data, assuming the null hypothesis is true. A low p-value suggests evidence against the null, possibly justifying its rejection.

What is a t test?

A t-test is a statistical test used to compare the means of two groups. It determines if observed differences between the groups are statistically significant or if they likely occurred by chance. Commonly applied in research, there are different t-tests, including independent, paired, and one-sample, tailored to various data scenarios.

When to reject null hypothesis?

Reject the null hypothesis when the test statistic falls into a predefined rejection region or when the p-value is less than the chosen significance level (commonly 0.05). This suggests that the observed data is unlikely under the null hypothesis, indicating evidence for the alternative hypothesis. Always consider the study’s context.

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5.8: Descriptive Research

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Learning Objectives

  • Differentiate between descriptive, experimental, and correlational research
  • Explain the strengths and weaknesses of case studies, naturalistic observation, and surveys

There are many research methods available to psychologists in their efforts to understand, describe, and explain behavior and the cognitive and biological processes that underlie it. Some methods rely on observational techniques. Other approaches involve interactions between the researcher and the individuals who are being studied—ranging from a series of simple questions to extensive, in-depth interviews—to well-controlled experiments.

The three main categories of psychological research are descriptive, correlational, and experimental research. Research studies that do not test specific relationships between variables are called descriptive, or qualitative, studies . These studies are used to describe general or specific behaviors and attributes that are observed and measured. In the early stages of research it might be difficult to form a hypothesis, especially when there is not any existing literature in the area. In these situations designing an experiment would be premature, as the question of interest is not yet clearly defined as a hypothesis. Often a researcher will begin with a non-experimental approach, such as a descriptive study, to gather more information about the topic before designing an experiment or correlational study to address a specific hypothesis. Descriptive research is distinct from correlational research , in which psychologists formally test whether a relationship exists between two or more variables. Experimental research goes a step further beyond descriptive and correlational research and randomly assigns people to different conditions, using hypothesis testing to make inferences about how these conditions affect behavior. It aims to determine if one variable directly impacts and causes another. Correlational and experimental research both typically use hypothesis testing, whereas descriptive research does not.

Each of these research methods has unique strengths and weaknesses, and each method may only be appropriate for certain types of research questions. For example, studies that rely primarily on observation produce incredible amounts of information, but the ability to apply this information to the larger population is somewhat limited because of small sample sizes. Survey research, on the other hand, allows researchers to easily collect data from relatively large samples. While this allows for results to be generalized to the larger population more easily, the information that can be collected on any given survey is somewhat limited and subject to problems associated with any type of self-reported data. Some researchers conduct archival research by using existing records. While this can be a fairly inexpensive way to collect data that can provide insight into a number of research questions, researchers using this approach have no control on how or what kind of data was collected.

Correlational research can find a relationship between two variables, but the only way a researcher can claim that the relationship between the variables is cause and effect is to perform an experiment. In experimental research, which will be discussed later in the text, there is a tremendous amount of control over variables of interest. While this is a powerful approach, experiments are often conducted in very artificial settings. This calls into question the validity of experimental findings with regard to how they would apply in real-world settings. In addition, many of the questions that psychologists would like to answer cannot be pursued through experimental research because of ethical concerns.

The three main types of descriptive studies are case studies, naturalistic observation, and surveys.

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Case Studies

In 2011, the New York Times published a feature story on Krista and Tatiana Hogan, Canadian twin girls. These particular twins are unique because Krista and Tatiana are conjoined twins, connected at the head. There is evidence that the two girls are connected in a part of the brain called the thalamus, which is a major sensory relay center. Most incoming sensory information is sent through the thalamus before reaching higher regions of the cerebral cortex for processing.

Link to Learning

To learn more about Krista and Tatiana, watch this video about their lives as conjoined twins.

The implications of this potential connection mean that it might be possible for one twin to experience the sensations of the other twin. For instance, if Krista is watching a particularly funny television program, Tatiana might smile or laugh even if she is not watching the program. This particular possibility has piqued the interest of many neuroscientists who seek to understand how the brain uses sensory information.

These twins represent an enormous resource in the study of the brain, and since their condition is very rare, it is likely that as long as their family agrees, scientists will follow these girls very closely throughout their lives to gain as much information as possible (Dominus, 2011).

In observational research, scientists are conducting a clinical or case study when they focus on one person or just a few individuals. Indeed, some scientists spend their entire careers studying just 10–20 individuals. Why would they do this? Obviously, when they focus their attention on a very small number of people, they can gain a tremendous amount of insight into those cases. The richness of information that is collected in clinical or case studies is unmatched by any other single research method. This allows the researcher to have a very deep understanding of the individuals and the particular phenomenon being studied.

If clinical or case studies provide so much information, why are they not more frequent among researchers? As it turns out, the major benefit of this particular approach is also a weakness. As mentioned earlier, this approach is often used when studying individuals who are interesting to researchers because they have a rare characteristic. Therefore, the individuals who serve as the focus of case studies are not like most other people. If scientists ultimately want to explain all behavior, focusing attention on such a special group of people can make it difficult to generalize any observations to the larger population as a whole. Generalizing refers to the ability to apply the findings of a particular research project to larger segments of society. Again, case studies provide enormous amounts of information, but since the cases are so specific, the potential to apply what’s learned to the average person may be very limited.

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Naturalistic Observation

If you want to understand how behavior occurs, one of the best ways to gain information is to simply observe the behavior in its natural context. However, people might change their behavior in unexpected ways if they know they are being observed. How do researchers obtain accurate information when people tend to hide their natural behavior? As an example, imagine that your professor asks everyone in your class to raise their hand if they always wash their hands after using the restroom. Chances are that almost everyone in the classroom will raise their hand, but do you think hand washing after every trip to the restroom is really that universal?

This is very similar to the phenomenon mentioned earlier in this module: many individuals do not feel comfortable answering a question honestly. But if we are committed to finding out the facts about hand washing, we have other options available to us.

Suppose we send a classmate into the restroom to actually watch whether everyone washes their hands after using the restroom. Will our observer blend into the restroom environment by wearing a white lab coat, sitting with a clipboard, and staring at the sinks? We want our researcher to be inconspicuous—perhaps standing at one of the sinks pretending to put in contact lenses while secretly recording the relevant information. This type of observational study is called naturalistic observation : observing behavior in its natural setting. To better understand peer exclusion, Suzanne Fanger collaborated with colleagues at the University of Texas to observe the behavior of preschool children on a playground. How did the observers remain inconspicuous over the duration of the study? They equipped a few of the children with wireless microphones (which the children quickly forgot about) and observed while taking notes from a distance. Also, the children in that particular preschool (a “laboratory preschool”) were accustomed to having observers on the playground (Fanger, Frankel, & Hazen, 2012).

A photograph shows two police cars driving, one with its lights flashing.

It is critical that the observer be as unobtrusive and as inconspicuous as possible: when people know they are being watched, they are less likely to behave naturally. If you have any doubt about this, ask yourself how your driving behavior might differ in two situations: In the first situation, you are driving down a deserted highway during the middle of the day; in the second situation, you are being followed by a police car down the same deserted highway (Figure 1).

It should be pointed out that naturalistic observation is not limited to research involving humans. Indeed, some of the best-known examples of naturalistic observation involve researchers going into the field to observe various kinds of animals in their own environments. As with human studies, the researchers maintain their distance and avoid interfering with the animal subjects so as not to influence their natural behaviors. Scientists have used this technique to study social hierarchies and interactions among animals ranging from ground squirrels to gorillas. The information provided by these studies is invaluable in understanding how those animals organize socially and communicate with one another. The anthropologist Jane Goodall, for example, spent nearly five decades observing the behavior of chimpanzees in Africa (Figure 2). As an illustration of the types of concerns that a researcher might encounter in naturalistic observation, some scientists criticized Goodall for giving the chimps names instead of referring to them by numbers—using names was thought to undermine the emotional detachment required for the objectivity of the study (McKie, 2010).

(a) A photograph shows Jane Goodall speaking from a lectern. (b) A photograph shows a chimpanzee’s face.

The greatest benefit of naturalistic observation is the validity, or accuracy, of information collected unobtrusively in a natural setting. Having individuals behave as they normally would in a given situation means that we have a higher degree of ecological validity, or realism, than we might achieve with other research approaches. Therefore, our ability to generalize the findings of the research to real-world situations is enhanced. If done correctly, we need not worry about people or animals modifying their behavior simply because they are being observed. Sometimes, people may assume that reality programs give us a glimpse into authentic human behavior. However, the principle of inconspicuous observation is violated as reality stars are followed by camera crews and are interviewed on camera for personal confessionals. Given that environment, we must doubt how natural and realistic their behaviors are.

The major downside of naturalistic observation is that they are often difficult to set up and control. In our restroom study, what if you stood in the restroom all day prepared to record people’s hand washing behavior and no one came in? Or, what if you have been closely observing a troop of gorillas for weeks only to find that they migrated to a new place while you were sleeping in your tent? The benefit of realistic data comes at a cost. As a researcher you have no control of when (or if) you have behavior to observe. In addition, this type of observational research often requires significant investments of time, money, and a good dose of luck.

Sometimes studies involve structured observation. In these cases, people are observed while engaging in set, specific tasks. An excellent example of structured observation comes from Strange Situation by Mary Ainsworth (you will read more about this in the module on lifespan development). The Strange Situation is a procedure used to evaluate attachment styles that exist between an infant and caregiver. In this scenario, caregivers bring their infants into a room filled with toys. The Strange Situation involves a number of phases, including a stranger coming into the room, the caregiver leaving the room, and the caregiver’s return to the room. The infant’s behavior is closely monitored at each phase, but it is the behavior of the infant upon being reunited with the caregiver that is most telling in terms of characterizing the infant’s attachment style with the caregiver.

Another potential problem in observational research is observer bias . Generally, people who act as observers are closely involved in the research project and may unconsciously skew their observations to fit their research goals or expectations. To protect against this type of bias, researchers should have clear criteria established for the types of behaviors recorded and how those behaviors should be classified. In addition, researchers often compare observations of the same event by multiple observers, in order to test inter-rater reliability : a measure of reliability that assesses the consistency of observations by different observers.

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Often, psychologists develop surveys as a means of gathering data. Surveys are lists of questions to be answered by research participants, and can be delivered as paper-and-pencil questionnaires, administered electronically, or conducted verbally (Figure 3). Generally, the survey itself can be completed in a short time, and the ease of administering a survey makes it easy to collect data from a large number of people.

Surveys allow researchers to gather data from larger samples than may be afforded by other research methods . A sample is a subset of individuals selected from a population , which is the overall group of individuals that the researchers are interested in. Researchers study the sample and seek to generalize their findings to the population.

A sample online survey reads, “Dear visitor, your opinion is important to us. We would like to invite you to participate in a short survey to gather your opinions and feedback on your news consumption habits. The survey will take approximately 10-15 minutes. Simply click the “Yes” button below to launch the survey. Would you like to participate?” Two buttons are labeled “yes” and “no.”

There is both strength and weakness of the survey in comparison to case studies. By using surveys, we can collect information from a larger sample of people. A larger sample is better able to reflect the actual diversity of the population, thus allowing better generalizability. Therefore, if our sample is sufficiently large and diverse, we can assume that the data we collect from the survey can be generalized to the larger population with more certainty than the information collected through a case study. However, given the greater number of people involved, we are not able to collect the same depth of information on each person that would be collected in a case study.

Another potential weakness of surveys is something we touched on earlier in this module: people don’t always give accurate responses. They may lie, misremember, or answer questions in a way that they think makes them look good. For example, people may report drinking less alcohol than is actually the case.

Any number of research questions can be answered through the use of surveys. One real-world example is the research conducted by Jenkins, Ruppel, Kizer, Yehl, and Griffin (2012) about the backlash against the US Arab-American community following the terrorist attacks of September 11, 2001. Jenkins and colleagues wanted to determine to what extent these negative attitudes toward Arab-Americans still existed nearly a decade after the attacks occurred. In one study, 140 research participants filled out a survey with 10 questions, including questions asking directly about the participant’s overt prejudicial attitudes toward people of various ethnicities. The survey also asked indirect questions about how likely the participant would be to interact with a person of a given ethnicity in a variety of settings (such as, “How likely do you think it is that you would introduce yourself to a person of Arab-American descent?”). The results of the research suggested that participants were unwilling to report prejudicial attitudes toward any ethnic group. However, there were significant differences between their pattern of responses to questions about social interaction with Arab-Americans compared to other ethnic groups: they indicated less willingness for social interaction with Arab-Americans compared to the other ethnic groups. This suggested that the participants harbored subtle forms of prejudice against Arab-Americans, despite their assertions that this was not the case (Jenkins et al., 2012).

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Think It Over

A friend of yours is working part-time in a local pet store. Your friend has become increasingly interested in how dogs normally communicate and interact with each other, and is thinking of visiting a local veterinary clinic to see how dogs interact in the waiting room. After reading this section, do you think this is the best way to better understand such interactions? Do you have any suggestions that might result in more valid data?

clinical or case study:  observational research study focusing on one or a few people

correlational research:  tests whether a relationship exists between two or more variables

descriptive research:  research studies that do not test specific relationships between variables; they are used to describe general or specific behaviors and attributes that are observed and measured

experimental research:  tests a hypothesis to determine cause and effect relationships

generalize inferring that the results for a sample apply to the larger population

inter-rater reliability:  measure of agreement among observers on how they record and classify a particular event

naturalistic observation:  observation of behavior in its natural setting

observer bias:  when observations may be skewed to align with observer expectations

population:  overall group of individuals that the researchers are interested in

sample:  subset of individuals selected from the larger population

survey:  list of questions to be answered by research participants—given as paper-and-pencil questionnaires, administered electronically, or conducted verbally—allowing researchers to collect data from a large number of people

Licenses and Attributions

CC licensed content, Original

  • Modification and adaptation. Provided by : Lumen Learning. License : CC BY-SA: Attribution-ShareAlike
  • Approaches to Research. Authored by : OpenStax College. Located at : http://cnx.org/contents/[email protected]:iMyFZJzg@5/Approaches-to-Research . License : CC BY: Attribution . License Terms : Download for free at http://cnx.org/contents/[email protected]
  • Descriptive Research. Provided by : Boundless. Located at : https://www.boundless.com/psychology/textbooks/boundless-psychology-textbook/researching-psychology-2/types-of-research-studies-27/descriptive-research-124-12659/ . License : CC BY-SA: Attribution-ShareAlike

Using Science to Inform Educational Practices

Descriptive Research

There are many research methods available to psychologists in their efforts to understand, describe, and explain behavior. Some methods rely on observational techniques. Other approaches involve interactions between the researcher and the individuals who are being studied—ranging from a series of simple questions to extensive, in-depth interviews—to well-controlled experiments. The main categories of psychological research are descriptive, correlational, and experimental research. Each of these research methods has unique strengths and weaknesses, and each method may only be appropriate for certain types of research questions.

Research studies that do not test specific relationships between variables are called  descriptive studies . For this method, the research question or hypothesis can be about a single variable (e.g., How accurate are people’s first impressions?) or can be a broad and exploratory question (e.g., What is it like to be a working mother diagnosed with depression?). The variable of the study is measured and reported without any further relationship analysis. A researcher might choose this method if they only needed to report information, such as a tally, an average, or a list of responses. Descriptive research can answer interesting and important questions, but what it cannot do is answer questions about relationships between variables.

Video 2.4.1.  Descriptive Research Design  provides explanation and examples for quantitative descriptive research. A closed-captioned version of this video is available here .

Descriptive research is distinct from  correlational research , in which researchers formally test whether a relationship exists between two or more variables.  Experimental research  goes a step further beyond descriptive and correlational research and randomly assigns people to different conditions, using hypothesis testing to make inferences about causal relationships between variables. We will discuss each of these methods more in-depth later.

Table 2.4.1. Comparison of research design methods

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  • Descriptive Research. Authored by : Nicole Arduini-Van Hoose. Provided by : Hudson Valley Community College. Retrieved from : https://courses.lumenlearning.com/edpsy/chapter/descriptive-research/. License : CC BY-NC-SA: Attribution-NonCommercial-ShareAlike
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Descriptive Research Design | Definition, Methods & Examples

Published on 5 May 2022 by Shona McCombes . Revised on 10 October 2022.

Descriptive research aims to accurately and systematically describe a population, situation or phenomenon. It can answer what , where , when , and how   questions , but not why questions.

A descriptive research design can use a wide variety of research methods  to investigate one or more variables . Unlike in experimental research , the researcher does not control or manipulate any of the variables, but only observes and measures them.

Table of contents

When to use a descriptive research design, descriptive research methods.

Descriptive research is an appropriate choice when the research aim is to identify characteristics, frequencies, trends, and categories.

It is useful when not much is known yet about the topic or problem. Before you can research why something happens, you need to understand how, when, and where it happens.

  • How has the London housing market changed over the past 20 years?
  • Do customers of company X prefer product Y or product Z?
  • What are the main genetic, behavioural, and morphological differences between European wildcats and domestic cats?
  • What are the most popular online news sources among under-18s?
  • How prevalent is disease A in population B?

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Descriptive research is usually defined as a type of quantitative research , though qualitative research can also be used for descriptive purposes. The research design should be carefully developed to ensure that the results are valid and reliable .

Survey research allows you to gather large volumes of data that can be analysed for frequencies, averages, and patterns. Common uses of surveys include:

  • Describing the demographics of a country or region
  • Gauging public opinion on political and social topics
  • Evaluating satisfaction with a company’s products or an organisation’s services

Observations

Observations allow you to gather data on behaviours and phenomena without having to rely on the honesty and accuracy of respondents. This method is often used by psychological, social, and market researchers to understand how people act in real-life situations.

Observation of physical entities and phenomena is also an important part of research in the natural sciences. Before you can develop testable hypotheses , models, or theories, it’s necessary to observe and systematically describe the subject under investigation.

Case studies

A case study can be used to describe the characteristics of a specific subject (such as a person, group, event, or organisation). Instead of gathering a large volume of data to identify patterns across time or location, case studies gather detailed data to identify the characteristics of a narrowly defined subject.

Rather than aiming to describe generalisable facts, case studies often focus on unusual or interesting cases that challenge assumptions, add complexity, or reveal something new about a research problem .

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14 Quantitative analysis: Descriptive statistics

Numeric data collected in a research project can be analysed quantitatively using statistical tools in two different ways. Descriptive analysis refers to statistically describing, aggregating, and presenting the constructs of interest or associations between these constructs. Inferential analysis refers to the statistical testing of hypotheses (theory testing). In this chapter, we will examine statistical techniques used for descriptive analysis, and the next chapter will examine statistical techniques for inferential analysis. Much of today’s quantitative data analysis is conducted using software programs such as SPSS or SAS. Readers are advised to familiarise themselves with one of these programs for understanding the concepts described in this chapter.

Data preparation

In research projects, data may be collected from a variety of sources: postal surveys, interviews, pretest or posttest experimental data, observational data, and so forth. This data must be converted into a machine-readable, numeric format, such as in a spreadsheet or a text file, so that they can be analysed by computer programs like SPSS or SAS. Data preparation usually follows the following steps:

Data coding. Coding is the process of converting data into numeric format. A codebook should be created to guide the coding process. A codebook is a comprehensive document containing a detailed description of each variable in a research study, items or measures for that variable, the format of each item (numeric, text, etc.), the response scale for each item (i.e., whether it is measured on a nominal, ordinal, interval, or ratio scale, and whether this scale is a five-point, seven-point scale, etc.), and how to code each value into a numeric format. For instance, if we have a measurement item on a seven-point Likert scale with anchors ranging from ‘strongly disagree’ to ‘strongly agree’, we may code that item as 1 for strongly disagree, 4 for neutral, and 7 for strongly agree, with the intermediate anchors in between. Nominal data such as industry type can be coded in numeric form using a coding scheme such as: 1 for manufacturing, 2 for retailing, 3 for financial, 4 for healthcare, and so forth (of course, nominal data cannot be analysed statistically). Ratio scale data such as age, income, or test scores can be coded as entered by the respondent. Sometimes, data may need to be aggregated into a different form than the format used for data collection. For instance, if a survey measuring a construct such as ‘benefits of computers’ provided respondents with a checklist of benefits that they could select from, and respondents were encouraged to choose as many of those benefits as they wanted, then the total number of checked items could be used as an aggregate measure of benefits. Note that many other forms of data—such as interview transcripts—cannot be converted into a numeric format for statistical analysis. Codebooks are especially important for large complex studies involving many variables and measurement items, where the coding process is conducted by different people, to help the coding team code data in a consistent manner, and also to help others understand and interpret the coded data.

Data entry. Coded data can be entered into a spreadsheet, database, text file, or directly into a statistical program like SPSS. Most statistical programs provide a data editor for entering data. However, these programs store data in their own native format—e.g., SPSS stores data as .sav files—which makes it difficult to share that data with other statistical programs. Hence, it is often better to enter data into a spreadsheet or database where it can be reorganised as needed, shared across programs, and subsets of data can be extracted for analysis. Smaller data sets with less than 65,000 observations and 256 items can be stored in a spreadsheet created using a program such as Microsoft Excel, while larger datasets with millions of observations will require a database. Each observation can be entered as one row in the spreadsheet, and each measurement item can be represented as one column. Data should be checked for accuracy during and after entry via occasional spot checks on a set of items or observations. Furthermore, while entering data, the coder should watch out for obvious evidence of bad data, such as the respondent selecting the ‘strongly agree’ response to all items irrespective of content, including reverse-coded items. If so, such data can be entered but should be excluded from subsequent analysis.

-1

Data transformation. Sometimes, it is necessary to transform data values before they can be meaningfully interpreted. For instance, reverse coded items—where items convey the opposite meaning of that of their underlying construct—should be reversed (e.g., in a 1-7 interval scale, 8 minus the observed value will reverse the value) before they can be compared or combined with items that are not reverse coded. Other kinds of transformations may include creating scale measures by adding individual scale items, creating a weighted index from a set of observed measures, and collapsing multiple values into fewer categories (e.g., collapsing incomes into income ranges).

Univariate analysis

Univariate analysis—or analysis of a single variable—refers to a set of statistical techniques that can describe the general properties of one variable. Univariate statistics include: frequency distribution, central tendency, and dispersion. The frequency distribution of a variable is a summary of the frequency—or percentages—of individual values or ranges of values for that variable. For instance, we can measure how many times a sample of respondents attend religious services—as a gauge of their ‘religiosity’—using a categorical scale: never, once per year, several times per year, about once a month, several times per month, several times per week, and an optional category for ‘did not answer’. If we count the number or percentage of observations within each category—except ‘did not answer’ which is really a missing value rather than a category—and display it in the form of a table, as shown in Figure 14.1, what we have is a frequency distribution. This distribution can also be depicted in the form of a bar chart, as shown on the right panel of Figure 14.1, with the horizontal axis representing each category of that variable and the vertical axis representing the frequency or percentage of observations within each category.

Frequency distribution of religiosity

With very large samples, where observations are independent and random, the frequency distribution tends to follow a plot that looks like a bell-shaped curve—a smoothed bar chart of the frequency distribution—similar to that shown in Figure 14.2. Here most observations are clustered toward the centre of the range of values, with fewer and fewer observations clustered toward the extreme ends of the range. Such a curve is called a normal distribution .

(15 + 20 + 21 + 20 + 36 + 15 + 25 + 15)/8=20.875

Lastly, the mode is the most frequently occurring value in a distribution of values. In the previous example, the most frequently occurring value is 15, which is the mode of the above set of test scores. Note that any value that is estimated from a sample, such as mean, median, mode, or any of the later estimates are called a statistic .

36-15=21

Bivariate analysis

Bivariate analysis examines how two variables are related to one another. The most common bivariate statistic is the bivariate correlation —often, simply called ‘correlation’—which is a number between -1 and +1 denoting the strength of the relationship between two variables. Say that we wish to study how age is related to self-esteem in a sample of 20 respondents—i.e., as age increases, does self-esteem increase, decrease, or remain unchanged?. If self-esteem increases, then we have a positive correlation between the two variables, if self-esteem decreases, then we have a negative correlation, and if it remains the same, we have a zero correlation. To calculate the value of this correlation, consider the hypothetical dataset shown in Table 14.1.

Normal distribution

After computing bivariate correlation, researchers are often interested in knowing whether the correlation is significant (i.e., a real one) or caused by mere chance. Answering such a question would require testing the following hypothesis:

\[H_0:\quad r = 0 \]

Social Science Research: Principles, Methods and Practices (Revised edition) Copyright © 2019 by Anol Bhattacherjee is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Research Questions & Hypotheses

Generally, in quantitative studies, reviewers expect hypotheses rather than research questions. However, both research questions and hypotheses serve different purposes and can be beneficial when used together.

Research Questions

Clarify the research’s aim (farrugia et al., 2010).

  • Research often begins with an interest in a topic, but a deep understanding of the subject is crucial to formulate an appropriate research question.
  • Descriptive: “What factors most influence the academic achievement of senior high school students?”
  • Comparative: “What is the performance difference between teaching methods A and B?”
  • Relationship-based: “What is the relationship between self-efficacy and academic achievement?”
  • Increasing knowledge about a subject can be achieved through systematic literature reviews, in-depth interviews with patients (and proxies), focus groups, and consultations with field experts.
  • Some funding bodies, like the Canadian Institute for Health Research, recommend conducting a systematic review or a pilot study before seeking grants for full trials.
  • The presence of multiple research questions in a study can complicate the design, statistical analysis, and feasibility.
  • It’s advisable to focus on a single primary research question for the study.
  • The primary question, clearly stated at the end of a grant proposal’s introduction, usually specifies the study population, intervention, and other relevant factors.
  • The FINER criteria underscore aspects that can enhance the chances of a successful research project, including specifying the population of interest, aligning with scientific and public interest, clinical relevance, and contribution to the field, while complying with ethical and national research standards.
  • The P ICOT approach is crucial in developing the study’s framework and protocol, influencing inclusion and exclusion criteria and identifying patient groups for inclusion.
  • Defining the specific population, intervention, comparator, and outcome helps in selecting the right outcome measurement tool.
  • The more precise the population definition and stricter the inclusion and exclusion criteria, the more significant the impact on the interpretation, applicability, and generalizability of the research findings.
  • A restricted study population enhances internal validity but may limit the study’s external validity and generalizability to clinical practice.
  • A broadly defined study population may better reflect clinical practice but could increase bias and reduce internal validity.
  • An inadequately formulated research question can negatively impact study design, potentially leading to ineffective outcomes and affecting publication prospects.

Checklist: Good research questions for social science projects (Panke, 2018)

descriptive research hypothesis testing

Research Hypotheses

Present the researcher’s predictions based on specific statements.

  • These statements define the research problem or issue and indicate the direction of the researcher’s predictions.
  • Formulating the research question and hypothesis from existing data (e.g., a database) can lead to multiple statistical comparisons and potentially spurious findings due to chance.
  • The research or clinical hypothesis, derived from the research question, shapes the study’s key elements: sampling strategy, intervention, comparison, and outcome variables.
  • Hypotheses can express a single outcome or multiple outcomes.
  • After statistical testing, the null hypothesis is either rejected or not rejected based on whether the study’s findings are statistically significant.
  • Hypothesis testing helps determine if observed findings are due to true differences and not chance.
  • Hypotheses can be 1-sided (specific direction of difference) or 2-sided (presence of a difference without specifying direction).
  • 2-sided hypotheses are generally preferred unless there’s a strong justification for a 1-sided hypothesis.
  • A solid research hypothesis, informed by a good research question, influences the research design and paves the way for defining clear research objectives.

Types of Research Hypothesis

  • In a Y-centered research design, the focus is on the dependent variable (DV) which is specified in the research question. Theories are then used to identify independent variables (IV) and explain their causal relationship with the DV.
  • Example: “An increase in teacher-led instructional time (IV) is likely to improve student reading comprehension scores (DV), because extensive guided practice under expert supervision enhances learning retention and skill mastery.”
  • Hypothesis Explanation: The dependent variable (student reading comprehension scores) is the focus, and the hypothesis explores how changes in the independent variable (teacher-led instructional time) affect it.
  • In X-centered research designs, the independent variable is specified in the research question. Theories are used to determine potential dependent variables and the causal mechanisms at play.
  • Example: “Implementing technology-based learning tools (IV) is likely to enhance student engagement in the classroom (DV), because interactive and multimedia content increases student interest and participation.”
  • Hypothesis Explanation: The independent variable (technology-based learning tools) is the focus, with the hypothesis exploring its impact on a potential dependent variable (student engagement).
  • Probabilistic hypotheses suggest that changes in the independent variable are likely to lead to changes in the dependent variable in a predictable manner, but not with absolute certainty.
  • Example: “The more teachers engage in professional development programs (IV), the more their teaching effectiveness (DV) is likely to improve, because continuous training updates pedagogical skills and knowledge.”
  • Hypothesis Explanation: This hypothesis implies a probable relationship between the extent of professional development (IV) and teaching effectiveness (DV).
  • Deterministic hypotheses state that a specific change in the independent variable will lead to a specific change in the dependent variable, implying a more direct and certain relationship.
  • Example: “If the school curriculum changes from traditional lecture-based methods to project-based learning (IV), then student collaboration skills (DV) are expected to improve because project-based learning inherently requires teamwork and peer interaction.”
  • Hypothesis Explanation: This hypothesis presumes a direct and definite outcome (improvement in collaboration skills) resulting from a specific change in the teaching method.
  • Example : “Students who identify as visual learners will score higher on tests that are presented in a visually rich format compared to tests presented in a text-only format.”
  • Explanation : This hypothesis aims to describe the potential difference in test scores between visual learners taking visually rich tests and text-only tests, without implying a direct cause-and-effect relationship.
  • Example : “Teaching method A will improve student performance more than method B.”
  • Explanation : This hypothesis compares the effectiveness of two different teaching methods, suggesting that one will lead to better student performance than the other. It implies a direct comparison but does not necessarily establish a causal mechanism.
  • Example : “Students with higher self-efficacy will show higher levels of academic achievement.”
  • Explanation : This hypothesis predicts a relationship between the variable of self-efficacy and academic achievement. Unlike a causal hypothesis, it does not necessarily suggest that one variable causes changes in the other, but rather that they are related in some way.

Tips for developing research questions and hypotheses for research studies

  • Perform a systematic literature review (if one has not been done) to increase knowledge and familiarity with the topic and to assist with research development.
  • Learn about current trends and technological advances on the topic.
  • Seek careful input from experts, mentors, colleagues, and collaborators to refine your research question as this will aid in developing the research question and guide the research study.
  • Use the FINER criteria in the development of the research question.
  • Ensure that the research question follows PICOT format.
  • Develop a research hypothesis from the research question.
  • Ensure that the research question and objectives are answerable, feasible, and clinically relevant.

If your research hypotheses are derived from your research questions, particularly when multiple hypotheses address a single question, it’s recommended to use both research questions and hypotheses. However, if this isn’t the case, using hypotheses over research questions is advised. It’s important to note these are general guidelines, not strict rules. If you opt not to use hypotheses, consult with your supervisor for the best approach.

Farrugia, P., Petrisor, B. A., Farrokhyar, F., & Bhandari, M. (2010). Practical tips for surgical research: Research questions, hypotheses and objectives.  Canadian journal of surgery. Journal canadien de chirurgie ,  53 (4), 278–281.

Hulley, S. B., Cummings, S. R., Browner, W. S., Grady, D., & Newman, T. B. (2007). Designing clinical research. Philadelphia.

Panke, D. (2018). Research design & method selection: Making good choices in the social sciences.  Research Design & Method Selection , 1-368.

Child Care and Early Education Research Connections

Descriptive research studies.

Descriptive research is a type of research that is used to describe the characteristics of a population. It collects data that are used to answer a wide range of what, when, and how questions pertaining to a particular population or group. For example, descriptive studies might be used to answer questions such as: What percentage of Head Start teachers have a bachelor's degree or higher? What is the average reading ability of 5-year-olds when they first enter kindergarten? What kinds of math activities are used in early childhood programs? When do children first receive regular child care from someone other than their parents? When are children with developmental disabilities first diagnosed and when do they first receive services? What factors do programs consider when making decisions about the type of assessments that will be used to assess the skills of the children in their programs? How do the types of services children receive from their early childhood program change as children age?

Descriptive research does not answer questions about why a certain phenomenon occurs or what the causes are. Answers to such questions are best obtained from  randomized and quasi-experimental studies . However, data from descriptive studies can be used to examine the relationships (correlations) among variables. While the findings from correlational analyses are not evidence of causality, they can help to distinguish variables that may be important in explaining a phenomenon from those that are not. Thus, descriptive research is often used to generate hypotheses that should be tested using more rigorous designs.

A variety of data collection methods may be used alone or in combination to answer the types of questions guiding descriptive research. Some of the more common methods include surveys, interviews, observations, case studies, and portfolios. The data collected through these methods can be either quantitative or qualitative. Quantitative data are typically analyzed and presenting using  descriptive statistics . Using quantitative data, researchers may describe the characteristics of a sample or population in terms of percentages (e.g., percentage of population that belong to different racial/ethnic groups, percentage of low-income families that receive different government services) or averages (e.g., average household income, average scores of reading, mathematics and language assessments). Quantitative data, such as narrative data collected as part of a case study, may be used to organize, classify, and used to identify patterns of behaviors, attitudes, and other characteristics of groups.

Descriptive studies have an important role in early care and education research. Studies such as the  National Survey of Early Care and Education  and the  National Household Education Surveys Program  have greatly increased our knowledge of the supply of and demand for child care in the U.S. The  Head Start Family and Child Experiences Survey  and the  Early Childhood Longitudinal Study Program  have provided researchers, policy makers and practitioners with rich information about school readiness skills of children in the U.S.

Each of the methods used to collect descriptive data have their own strengths and limitations. The following are some of the strengths and limitations of descriptive research studies in general.

Study participants are questioned or observed in a natural setting (e.g., their homes, child care or educational settings).

Study data can be used to identify the prevalence of particular problems and the need for new or additional services to address these problems.

Descriptive research may identify areas in need of additional research and relationships between variables that require future study. Descriptive research is often referred to as "hypothesis generating research."

Depending on the data collection method used, descriptive studies can generate rich datasets on large and diverse samples.

Limitations:

Descriptive studies cannot be used to establish cause and effect relationships.

Respondents may not be truthful when answering survey questions or may give socially desirable responses.

The choice and wording of questions on a questionnaire may influence the descriptive findings.

Depending on the type and size of sample, the findings may not be generalizable or produce an accurate description of the population of interest.

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Psychological Research

Descriptive Research

Learning objectives.

  • Differentiate between descriptive, experimental, and correlational research
  • Explain the strengths and weaknesses of case studies, naturalistic observation, and surveys

There are many research methods available to psychologists in their efforts to understand, describe, and explain behavior and the cognitive and biological processes that underlie it. Some methods rely on observational techniques. Other approaches involve interactions between the researcher and the individuals who are being studied—ranging from a series of simple questions to extensive, in-depth interviews—to well-controlled experiments.

The three main categories of psychological research are descriptive, correlational, and experimental research. Research studies that do not test specific relationships between variables are called descriptive, or qualitative, studies . These studies are used to describe general or specific behaviors and attributes that are observed and measured. In the early stages of research it might be difficult to form a hypothesis, especially when there is not any existing literature in the area. In these situations designing an experiment would be premature, as the question of interest is not yet clearly defined as a hypothesis. Often a researcher will begin with a non-experimental approach, such as a descriptive study, to gather more information about the topic before designing an experiment or correlational study to address a specific hypothesis. Descriptive research is distinct from correlational research , in which psychologists formally test whether a relationship exists between two or more variables. Experimental research goes a step further beyond descriptive and correlational research and randomly assigns people to different conditions, using hypothesis testing to make inferences about how these conditions affect behavior. It aims to determine if one variable directly impacts and causes another. Correlational and experimental research both typically use hypothesis testing, whereas descriptive research does not.

Each of these research methods has unique strengths and weaknesses, and each method may only be appropriate for certain types of research questions. For example, studies that rely primarily on observation produce incredible amounts of information, but the ability to apply this information to the larger population is somewhat limited because of small sample sizes. Survey research, on the other hand, allows researchers to easily collect data from relatively large samples. While this allows for results to be generalized to the larger population more easily, the information that can be collected on any given survey is somewhat limited and subject to problems associated with any type of self-reported data. Some researchers conduct archival research by using existing records. While this can be a fairly inexpensive way to collect data that can provide insight into a number of research questions, researchers using this approach have no control on how or what kind of data was collected.

Correlational research can find a relationship between two variables, but the only way a researcher can claim that the relationship between the variables is cause and effect is to perform an experiment. In experimental research, which will be discussed later in the text, there is a tremendous amount of control over variables of interest. While this is a powerful approach, experiments are often conducted in very artificial settings. This calls into question the validity of experimental findings with regard to how they would apply in real-world settings. In addition, many of the questions that psychologists would like to answer cannot be pursued through experimental research because of ethical concerns.

The three main types of descriptive studies are case studies, naturalistic observation, and surveys.

Case Studies

In 2011, the New York Times published a feature story on Krista and Tatiana Hogan, Canadian twin girls. These particular twins are unique because Krista and Tatiana are conjoined twins, connected at the head. There is evidence that the two girls are connected in a part of the brain called the thalamus, which is a major sensory relay center. Most incoming sensory information is sent through the thalamus before reaching higher regions of the cerebral cortex for processing.

Link to Learning

To learn more about Krista and Tatiana, watch this video about their lives as conjoined twins.

The implications of this potential connection mean that it might be possible for one twin to experience the sensations of the other twin. For instance, if Krista is watching a particularly funny television program, Tatiana might smile or laugh even if she is not watching the program. This particular possibility has piqued the interest of many neuroscientists who seek to understand how the brain uses sensory information.

These twins represent an enormous resource in the study of the brain, and since their condition is very rare, it is likely that as long as their family agrees, scientists will follow these girls very closely throughout their lives to gain as much information as possible (Dominus, 2011).

In observational research, scientists are conducting a clinical or case study when they focus on one person or just a few individuals. Indeed, some scientists spend their entire careers studying just 10–20 individuals. Why would they do this? Obviously, when they focus their attention on a very small number of people, they can gain a tremendous amount of insight into those cases. The richness of information that is collected in clinical or case studies is unmatched by any other single research method. This allows the researcher to have a very deep understanding of the individuals and the particular phenomenon being studied.

If clinical or case studies provide so much information, why are they not more frequent among researchers? As it turns out, the major benefit of this particular approach is also a weakness. As mentioned earlier, this approach is often used when studying individuals who are interesting to researchers because they have a rare characteristic. Therefore, the individuals who serve as the focus of case studies are not like most other people. If scientists ultimately want to explain all behavior, focusing attention on such a special group of people can make it difficult to generalize any observations to the larger population as a whole. Generalizing refers to the ability to apply the findings of a particular research project to larger segments of society. Again, case studies provide enormous amounts of information, but since the cases are so specific, the potential to apply what’s learned to the average person may be very limited.

Naturalistic Observation

If you want to understand how behavior occurs, one of the best ways to gain information is to simply observe the behavior in its natural context. However, people might change their behavior in unexpected ways if they know they are being observed. How do researchers obtain accurate information when people tend to hide their natural behavior? As an example, imagine that your professor asks everyone in your class to raise their hand if they always wash their hands after using the restroom. Chances are that almost everyone in the classroom will raise their hand, but do you think hand washing after every trip to the restroom is really that universal?

This is very similar to the phenomenon mentioned earlier in this module: many individuals do not feel comfortable answering a question honestly. But if we are committed to finding out the facts about hand washing, we have other options available to us.

Suppose we send a classmate into the restroom to actually watch whether everyone washes their hands after using the restroom. Will our observer blend into the restroom environment by wearing a white lab coat, sitting with a clipboard, and staring at the sinks? We want our researcher to be inconspicuous—perhaps standing at one of the sinks pretending to put in contact lenses while secretly recording the relevant information. This type of observational study is called naturalistic observation : observing behavior in its natural setting. To better understand peer exclusion, Suzanne Fanger collaborated with colleagues at the University of Texas to observe the behavior of preschool children on a playground. How did the observers remain inconspicuous over the duration of the study? They equipped a few of the children with wireless microphones (which the children quickly forgot about) and observed while taking notes from a distance. Also, the children in that particular preschool (a “laboratory preschool”) were accustomed to having observers on the playground (Fanger, Frankel, & Hazen, 2012).

A photograph shows two police cars driving, one with its lights flashing.

It is critical that the observer be as unobtrusive and as inconspicuous as possible: when people know they are being watched, they are less likely to behave naturally. If you have any doubt about this, ask yourself how your driving behavior might differ in two situations: In the first situation, you are driving down a deserted highway during the middle of the day; in the second situation, you are being followed by a police car down the same deserted highway (Figure 1).

It should be pointed out that naturalistic observation is not limited to research involving humans. Indeed, some of the best-known examples of naturalistic observation involve researchers going into the field to observe various kinds of animals in their own environments. As with human studies, the researchers maintain their distance and avoid interfering with the animal subjects so as not to influence their natural behaviors. Scientists have used this technique to study social hierarchies and interactions among animals ranging from ground squirrels to gorillas. The information provided by these studies is invaluable in understanding how those animals organize socially and communicate with one another. The anthropologist Jane Goodall, for example, spent nearly five decades observing the behavior of chimpanzees in Africa (Figure 2). As an illustration of the types of concerns that a researcher might encounter in naturalistic observation, some scientists criticized Goodall for giving the chimps names instead of referring to them by numbers—using names was thought to undermine the emotional detachment required for the objectivity of the study (McKie, 2010).

(a) A photograph shows Jane Goodall speaking from a lectern. (b) A photograph shows a chimpanzee’s face.

The greatest benefit of naturalistic observation is the validity, or accuracy, of information collected unobtrusively in a natural setting. Having individuals behave as they normally would in a given situation means that we have a higher degree of ecological validity, or realism, than we might achieve with other research approaches. Therefore, our ability to generalize the findings of the research to real-world situations is enhanced. If done correctly, we need not worry about people or animals modifying their behavior simply because they are being observed. Sometimes, people may assume that reality programs give us a glimpse into authentic human behavior. However, the principle of inconspicuous observation is violated as reality stars are followed by camera crews and are interviewed on camera for personal confessionals. Given that environment, we must doubt how natural and realistic their behaviors are.

The major downside of naturalistic observation is that they are often difficult to set up and control. In our restroom study, what if you stood in the restroom all day prepared to record people’s hand washing behavior and no one came in? Or, what if you have been closely observing a troop of gorillas for weeks only to find that they migrated to a new place while you were sleeping in your tent? The benefit of realistic data comes at a cost. As a researcher you have no control of when (or if) you have behavior to observe. In addition, this type of observational research often requires significant investments of time, money, and a good dose of luck.

Sometimes studies involve structured observation. In these cases, people are observed while engaging in set, specific tasks. An excellent example of structured observation comes from Strange Situation by Mary Ainsworth (you will read more about this in the module on lifespan development). The Strange Situation is a procedure used to evaluate attachment styles that exist between an infant and caregiver. In this scenario, caregivers bring their infants into a room filled with toys. The Strange Situation involves a number of phases, including a stranger coming into the room, the caregiver leaving the room, and the caregiver’s return to the room. The infant’s behavior is closely monitored at each phase, but it is the behavior of the infant upon being reunited with the caregiver that is most telling in terms of characterizing the infant’s attachment style with the caregiver.

Another potential problem in observational research is observer bias . Generally, people who act as observers are closely involved in the research project and may unconsciously skew their observations to fit their research goals or expectations. To protect against this type of bias, researchers should have clear criteria established for the types of behaviors recorded and how those behaviors should be classified. In addition, researchers often compare observations of the same event by multiple observers, in order to test inter-rater reliability : a measure of reliability that assesses the consistency of observations by different observers.

Often, psychologists develop surveys as a means of gathering data. Surveys are lists of questions to be answered by research participants, and can be delivered as paper-and-pencil questionnaires, administered electronically, or conducted verbally (Figure 3). Generally, the survey itself can be completed in a short time, and the ease of administering a survey makes it easy to collect data from a large number of people.

Surveys allow researchers to gather data from larger samples than may be afforded by other research methods . A sample is a subset of individuals selected from a population , which is the overall group of individuals that the researchers are interested in. Researchers study the sample and seek to generalize their findings to the population.

A sample online survey reads, “Dear visitor, your opinion is important to us. We would like to invite you to participate in a short survey to gather your opinions and feedback on your news consumption habits. The survey will take approximately 10-15 minutes. Simply click the “Yes” button below to launch the survey. Would you like to participate?” Two buttons are labeled “yes” and “no.”

There is both strength and weakness of the survey in comparison to case studies. By using surveys, we can collect information from a larger sample of people. A larger sample is better able to reflect the actual diversity of the population, thus allowing better generalizability. Therefore, if our sample is sufficiently large and diverse, we can assume that the data we collect from the survey can be generalized to the larger population with more certainty than the information collected through a case study. However, given the greater number of people involved, we are not able to collect the same depth of information on each person that would be collected in a case study.

Another potential weakness of surveys is something we touched on earlier in this module: people don’t always give accurate responses. They may lie, misremember, or answer questions in a way that they think makes them look good. For example, people may report drinking less alcohol than is actually the case.

Any number of research questions can be answered through the use of surveys. One real-world example is the research conducted by Jenkins, Ruppel, Kizer, Yehl, and Griffin (2012) about the backlash against the US Arab-American community following the terrorist attacks of September 11, 2001. Jenkins and colleagues wanted to determine to what extent these negative attitudes toward Arab-Americans still existed nearly a decade after the attacks occurred. In one study, 140 research participants filled out a survey with 10 questions, including questions asking directly about the participant’s overt prejudicial attitudes toward people of various ethnicities. The survey also asked indirect questions about how likely the participant would be to interact with a person of a given ethnicity in a variety of settings (such as, “How likely do you think it is that you would introduce yourself to a person of Arab-American descent?”). The results of the research suggested that participants were unwilling to report prejudicial attitudes toward any ethnic group. However, there were significant differences between their pattern of responses to questions about social interaction with Arab-Americans compared to other ethnic groups: they indicated less willingness for social interaction with Arab-Americans compared to the other ethnic groups. This suggested that the participants harbored subtle forms of prejudice against Arab-Americans, despite their assertions that this was not the case (Jenkins et al., 2012).

Think It Over

A friend of yours is working part-time in a local pet store. Your friend has become increasingly interested in how dogs normally communicate and interact with each other, and is thinking of visiting a local veterinary clinic to see how dogs interact in the waiting room. After reading this section, do you think this is the best way to better understand such interactions? Do you have any suggestions that might result in more valid data?

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research studies that do not test specific relationships between variables; they are used to describe general or specific behaviors and attributes that are observed and measured

tests whether a relationship exists between two or more variables

tests a hypothesis to determine cause and effect relationships

observational research study focusing on one or a few people

observation of behavior in its natural setting

inferring that the results for a sample apply to the larger population

when observations may be skewed to align with observer expectations

measure of agreement among observers on how they record and classify a particular event

list of questions to be answered by research participants—given as paper-and-pencil questionnaires, administered electronically, or conducted verbally—allowing researchers to collect data from a large number of people

the collection of individuals on which we collect data.

a larger collection of individuals that we would like to generalize our results to.

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Chapter 2: Psychological Research

Descriptive research.

Psychologists use descriptive, experimental, and correlational methods to conduct research. Descriptive, or qualitative, methods include the case study, naturalistic observation, surveys, archival research, longitudinal research, and cross-sectional research.

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There are many research methods available to psychologists in their efforts to understand, describe, and explain behavior and the cognitive and biological processes that underlie it. Some methods rely on observational techniques. Other approaches involve interactions between the researcher and the individuals who are being studied—ranging from a series of simple questions to extensive, in-depth interviews—to well-controlled experiments.

The three main categories of psychological research are descriptive, correlational, and experimental research. Research studies that do not test specific relationships between variables are called descriptive, or qualitative, studies . These studies are used to describe general or specific behaviors and attributes that are observed and measured. In the early stages of research it might be difficult to form a hypothesis, especially when there is not any existing literature in the area. In these situations designing an experiment would be premature, as the question of interest is not yet clearly defined as a hypothesis. Often a researcher will begin with a non-experimental approach, such as a descriptive study, to gather more information about the topic before designing an experiment or correlational study to address a specific hypothesis.

Video 1.  Descriptive Research Design  provides explanation and examples for quantitative descriptive research. A closed-captioned version of this video is available here .

Descriptive research is distinct from correlational research , in which psychologists formally test whether a relationship exists between two or more variables. Experimental research goes a step further beyond descriptive and correlational research and randomly assigns people to different conditions, using hypothesis testing to make inferences about how these conditions affect behavior. It aims to determine if one variable directly impacts and causes another. Correlational and experimental research both typically use hypothesis testing, whereas descriptive research does not.

Each of these research methods has unique strengths and weaknesses, and each method may only be appropriate for certain types of research questions. For example, studies that rely primarily on observation produce incredible amounts of information, but the ability to apply this information to the larger population is somewhat limited because of small sample sizes. Survey research, on the other hand, allows researchers to easily collect data from relatively large samples. While this allows for results to be generalized to the larger population more easily, the information that can be collected on any given survey is somewhat limited and subject to problems associated with any type of self-reported data. Some researchers conduct archival research by using existing records. While this can be a fairly inexpensive way to collect data that can provide insight into a number of research questions, researchers using this approach have no control on how or what kind of data was collected.

Correlational research can find a relationship between two variables, but the only way a researcher can claim that the relationship between the variables is cause and effect is to perform an experiment. In experimental research, which will be discussed later in the text, there is a tremendous amount of control over variables of interest. While this is a powerful approach, experiments are often conducted in very artificial settings. This calls into question the validity of experimental findings with regard to how they would apply in real-world settings. In addition, many of the questions that psychologists would like to answer cannot be pursued through experimental research because of ethical concerns.

Data Collection

Regardless of the method of research, data collection will be necessary. The method of data collection selected will primarily depend on the type of information the researcher needs for their study; however, other factors, such as time, resources, and even ethical considerations can influence the selection of a data collection method. All of these factors need to be considered when selecting a data collection method because each method has unique strengths and weaknesses. We will discuss the uses and assessment of the most common data collection methods: observation, surveys, archival data, and tests.

Observation

If you want to understand how behavior occurs, one of the best ways to gain information is to simply observe the behavior in its natural context. However, people might change their behavior in unexpected ways if they know they are being observed. How do researchers obtain accurate information when people tend to hide their natural behavior? As an example, imagine that your professor asks everyone in your class to raise their hand if they always wash their hands after using the restroom. Chances are that almost everyone in the classroom will raise their hand, but do you think hand washing after every trip to the restroom is really that universal?

This is very similar to the phenomenon mentioned earlier in this module: many individuals do not feel comfortable answering a question honestly. But if we are committed to finding out the facts about handwashing, we have other options available to us.

Suppose we send a classmate into the restroom to actually watch whether everyone washes their hands after using the restroom. Will our observer blend into the restroom environment by wearing a white lab coat, sitting with a clipboard, and staring at the sinks? We want our researcher to be inconspicuous—perhaps standing at one of the sinks pretending to put in contact lenses while secretly recording the relevant information. This type of observational study is called naturalistic observation : observing behavior in its natural setting. To better understand peer exclusion, Suzanne Fanger collaborated with colleagues at the University of Texas to observe the behavior of preschool children on a playground. How did the observers remain inconspicuous over the duration of the study? They equipped a few of the children with wireless microphones (which the children quickly forgot about) and observed while taking notes from a distance. Also, the children in that particular preschool (a “laboratory preschool”) were accustomed to having observers on the playground (Fanger, Frankel, & Hazen, 2012).

A photograph shows two police cars driving, one with its lights flashing.

Figure 1 . Seeing a police car behind you would probably affect your driving behavior. (credit: Michael Gil)

It is critical that the observer be as unobtrusive and as inconspicuous as possible: when people know they are being watched, they are less likely to behave naturally. If you have any doubt about this, ask yourself how your driving behavior might differ in two situations: In the first situation, you are driving down a deserted highway during the middle of the day; in the second situation, you are being followed by a police car down the same deserted highway (Figure 1).

It should be pointed out that naturalistic observation is not limited to research involving humans. Indeed, some of the best-known examples of naturalistic observation involve researchers going into the field to observe various kinds of animals in their own environments. As with human studies, the researchers maintain their distance and avoid interfering with the animal subjects so as not to influence their natural behaviors. Scientists have used this technique to study social hierarchies and interactions among animals ranging from ground squirrels to gorillas. The information provided by these studies is invaluable in understanding how those animals organize socially and communicate with one another. The anthropologist Jane Goodall, for example, spent nearly five decades observing the behavior of chimpanzees in Africa (Figure 2). As an illustration of the types of concerns that a researcher might encounter in naturalistic observation, some scientists criticized Goodall for giving the chimps names instead of referring to them by numbers—using names was thought to undermine the emotional detachment required for the objectivity of the study (McKie, 2010).

(a) A photograph shows Jane Goodall speaking from a lectern. (b) A photograph shows a chimpanzee’s face.

Figure 2 . (a) Jane Goodall made a career of conducting naturalistic observations of (b) chimpanzee behavior. (credit “Jane Goodall”: modification of work by Erik Hersman; “chimpanzee”: modification of work by “Afrika Force”/Flickr.com)

The greatest benefit of naturalistic observation is the validity, or accuracy, of information collected unobtrusively in a natural setting. Having individuals behave as they normally would in a given situation means that we have a higher degree of ecological validity, or realism, than we might achieve with other research approaches. Therefore, our ability to generalize the findings of the research to real-world situations is enhanced. If done correctly, we need not worry about people or animals modifying their behavior simply because they are being observed. Sometimes, people may assume that reality programs give us a glimpse into authentic human behavior. However, the principle of inconspicuous observation is violated as reality stars are followed by camera crews and are interviewed on camera for personal confessionals. Given that environment, we must doubt how natural and realistic their behaviors are.

The major downside of naturalistic observation is that they are often difficult to set up and control. In our restroom study, what if you stood in the restroom all day prepared to record people’s handwashing behavior and no one came in? Or, what if you have been closely observing a troop of gorillas for weeks only to find that they migrated to a new place while you were sleeping in your tent? The benefit of realistic data comes at a cost. As a researcher, you have no control of when (or if) you have behavior to observe. In addition, this type of observational research often requires significant investments of time, money, and a good dose of luck.

Sometimes studies involve structured observation. In these cases, people are observed while engaging in set, specific tasks. An excellent example of structured observation comes from Strange Situation by Mary Ainsworth (you will read more about this in the module on lifespan development). The Strange Situation is a procedure used to evaluate attachment styles that exist between an infant and caregiver. In this scenario, caregivers bring their infants into a room filled with toys. The Strange Situation involves a number of phases, including a stranger coming into the room, the caregiver leaving the room, and the caregiver’s return to the room. The infant’s behavior is closely monitored at each phase, but it is the behavior of the infant upon being reunited with the caregiver that is most telling in terms of characterizing the infant’s attachment style with the caregiver.

Another potential problem in observational research is observer bias . Generally, people who act as observers are closely involved in the research project and may unconsciously skew their observations to fit their research goals or expectations. To protect against this type of bias, researchers should have clear criteria established for the types of behaviors recorded and how those behaviors should be classified. In addition, researchers often compare observations of the same event by multiple observers, in order to test inter-rater reliability : a measure of reliability that assesses the consistency of observations by different observers.

Often, psychologists develop surveys as a means of gathering data. Surveys are lists of questions to be answered by research participants, and can be delivered as paper-and-pencil questionnaires, administered electronically, or conducted verbally (Figure 3). Generally, the survey itself can be completed in a short time, and the ease of administering a survey makes it easy to collect data from a large number of people.

Surveys allow researchers to gather data from larger samples than may be afforded by other research methods . A sample is a subset of individuals selected from a population , which is the overall group of individuals that the researchers are interested in. Researchers study the sample and seek to generalize their findings to the population.

A sample online survey reads, “Dear visitor, your opinion is important to us. We would like to invite you to participate in a short survey to gather your opinions and feedback on your news consumption habits. The survey will take approximately 10-15 minutes. Simply click the “Yes” button below to launch the survey. Would you like to participate?” Two buttons are labeled “yes” and “no.”

Figure 3 . Surveys can be administered in a number of ways, including electronically administered research, like the survey shown here. (credit: Robert Nyman)

There is both strength and weakness of the survey in comparison to case studies. By using surveys, we can collect information from a larger sample of people. A larger sample is better able to reflect the actual diversity of the population, thus allowing better generalizability. Therefore, if our sample is sufficiently large and diverse, we can assume that the data we collect from the survey can be generalized to the larger population with more certainty than the information collected through a case study. However, given the greater number of people involved, we are not able to collect the same depth of information on each person that would be collected in a case study.

Another potential weakness of surveys is something we touched on earlier in this module: people don’t always give accurate responses. They may lie, misremember, or answer questions in a way that they think makes them look good. For example, people may report drinking less alcohol than is actually the case.

Any number of research questions can be answered through the use of surveys. One real-world example is the research conducted by Jenkins, Ruppel, Kizer, Yehl, and Griffin (2012) about the backlash against the US Arab-American community following the terrorist attacks of September 11, 2001. Jenkins and colleagues wanted to determine to what extent these negative attitudes toward Arab-Americans still existed nearly a decade after the attacks occurred. In one study, 140 research participants filled out a survey with 10 questions, including questions asking directly about the participant’s overt prejudicial attitudes toward people of various ethnicities. The survey also asked indirect questions about how likely the participant would be to interact with a person of a given ethnicity in a variety of settings (such as, “How likely do you think it is that you would introduce yourself to a person of Arab-American descent?”). The results of the research suggested that participants were unwilling to report prejudicial attitudes toward any ethnic group. However, there were significant differences between their pattern of responses to questions about social interaction with Arab-Americans compared to other ethnic groups: they indicated less willingness for social interaction with Arab-Americans compared to the other ethnic groups. This suggested that the participants harbored subtle forms of prejudice against Arab-Americans, despite their assertions that this was not the case (Jenkins et al., 2012).

Archival Data and Case Studies

Some researchers gain access to large amounts of data without interacting with a single research participant. Instead, they use existing records to answer various research questions. This type of research approach is known as archival research. Archival research relies on looking at past records or data sets to look for interesting patterns or relationships.

For example, a researcher might access the academic records of all individuals who enrolled in college within the past ten years and calculate how long it took them to complete their degrees, as well as course loads, grades, and extracurricular involvement. Archival research could provide important information about who is most likely to complete their education, and it could help identify important risk factors for struggling students (Figure 4).

(a) A photograph shows stacks of paper files on shelves. (b) A photograph shows a computer.

Figure 4 . A researcher doing archival research examines records, whether archived as a (a) hardcopy or (b) electronically. (credit “paper files”: modification of work by “Newtown graffiti”/Flickr; “computer”: modification of work by INPIVIC Family/Flickr)

In comparing archival research to other research methods, there are several important distinctions. For one, the researcher employing archival research never directly interacts with research participants. Therefore, the investment of time and money to collect data is considerably less with archival research. Additionally, researchers have no control over what information was originally collected. Therefore, research questions have to be tailored so they can be answered within the structure of the existing data sets. There is also no guarantee of consistency between the records from one source to another, which might make comparing and contrasting different data sets problematic.

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descriptive research hypothesis testing

A good test will aid researchers in assessing a particular psychological construct. What is a good test? Researchers want a test that is standardized, reliable, and valid. A standardized test is one that is administered, scored, and analyzed in the same way for each participant. This minimizes differences in test scores due to confounding factors, such as variability in the testing environment or scoring process, and assures that scores are comparable. Reliability refers to the consistency of a measure. Researchers consider three types of consistency: over time (test-retest reliability), across items (internal consistency), and across different researchers (interrater reliability). Validity is the extent to which the scores from a measure represent the variable they are intended to. When a measure has good test-retest reliability and internal consistency, researchers should be more confident that the scores represent what they are supposed to.

There are various types of tests used in psychological research. Self-report measures are those in which participants report on their own thoughts, feelings, and actions, such as the Rosenberg Self-Esteem Scale or the Big Five Personality Test. Some tests measure performance, ability, aptitude, or skill, like the Stanford-Binet Intelligence Scale or the SATs.There are also tests that measure physiological states, including electrical activity or blood flow in the brain.

Video 2.  Methods of Data Collection  explains various means for gathering data for quantitative and qualitative research. A closed-captioned version of this video is available here .

Studying Changes over Time

Sometimes, especially in developmental research, the researcher is interested in examining changes over time and will need to consider a research design that will capture these changes. Remember,  research methods  are tools that are used to collect information, while r esearch design  is the strategy or blueprint for deciding how to collect and analyze information. Research design dictates which methods are used and how. There are three types of developmental research designs: cross-sectional, longitudinal, and sequential.

Video 3.  Developmental Research Designs

Cross-Sectional Design

The majority of developmental studies use cross-sectional designs because they are less time-consuming and less expensive than other developmental designs.  Cross-sectional research  designs are used to examine behavior in participants of different ages who are tested at the same point in time. Let’s suppose that researchers are interested in the relationship between intelligence and aging. They might have a hypothesis that intelligence declines as people get older. The researchers might choose to give a particular intelligence test to individuals who are 20 years old, individuals who are 50 years old, and individuals who are 80 years old at the same time and compare the data from each age group. This research is cross-sectional in design because the researchers plan to examine the intelligence scores of individuals of different ages within the same study at the same time; they are taking a “cross-section” of people at one point in time. Let’s say that the comparisons find that the 80-year-old adults score lower on the intelligence test than the 50-year-old adults, and the 50-year-old adults score lower on the intelligence test than the 20-year-old adults. Based on these data, the researchers might conclude that individuals become less intelligent as they get older. Would that be a valid (accurate) interpretation of the results?

descriptive research hypothesis testing

Figure 5. Example of cross-sectional research design

No, that would not be a valid conclusion because the researchers did not follow individuals as they aged from 20 to 50 to 80 years old. One of the primary limitations of cross-sectional research is that the results yield information about age  differences  not necessarily  changes  over time. That is, although the study described above can show that the 80-year-olds scored lower on the intelligence test than the 50-year-olds, and the 50-year-olds scored lower than the 20-year-olds, the data used for this conclusion were collected from different individuals (or groups). It could be, for instance, that when these 20-year-olds get older, they will still score just as high on the intelligence test as they did at age 20. Similarly, maybe the 80-year-olds would have scored relatively low on the intelligence test when they were young; the researchers don’t know for certain because they did not follow the same individuals as they got older.

With each cohort being members of a different generation, it is also possible that the differences found between the groups are not due to age, per se, but due to cohort effects. Differences between these cohorts’ IQ results could be due to differences in life experiences specific to their generation, such as differences in education, economic conditions, advances in technology, or changes in health and nutrition standards, and not due to age-related changes.

Another disadvantage of cross-sectional research is that it is limited to one time of measurement. Data are collected at one point in time, and it’s possible that something could have happened in that year in history that affected all of the participants, although possibly each cohort may have been affected differently.

Longitudinal Research Design

descriptive research hypothesis testing

Longitudinal research designs are used to examine behavior in the same individuals over time. For instance, with our example of studying intelligence and aging, a researcher might conduct a longitudinal study to examine whether 20-year-olds become less intelligent with age over time. To this end, a researcher might give an intelligence test to individuals when they are 20 years old, again when they are 50 years old, and then again when they are 80 years old. This study is longitudinal in nature because the researcher plans to study the same individuals as they age. Based on these data, the pattern of intelligence and age might look different than from the cross-sectional research; it might be found that participants’ intelligence scores are higher at age 50 than at age 20 and then remain stable or decline a little by age 80. How can that be when cross-sectional research revealed declines in intelligence with age?

descriptive research hypothesis testing

Figure 6. Example of a longitudinal research design

Since longitudinal research happens over a period of time (which could be short term, as in months, but is often longer, as in years), there is a risk of attrition.  Attrition  occurs when participants fail to complete all portions of a study. Participants may move, change their phone numbers, die, or simply become disinterested in participating over time. Researchers should account for the possibility of attrition by enrolling a larger sample into their study initially, as some participants will likely drop out over time. There is also something known as  selective attrition— this means that certain groups of individuals may tend to drop out. It is often the least healthy, least educated, and lower socioeconomic participants who tend to drop out over time. That means that the remaining participants may no longer be representative of the whole population, as they are, in general, healthier, better educated, and have more money. This could be a factor in why our hypothetical research found a more optimistic picture of intelligence and aging as the years went by. What can researchers do about selective attrition? At each time of testing, they could randomly recruit more participants from the same cohort as the original members to replace those who have dropped out.

The results from longitudinal studies may also be impacted by repeated assessments. Consider how well you would do on a math test if you were given the exact same exam every day for a week. Your performance would likely improve over time, not necessarily because you developed better math abilities, but because you were continuously practicing the same math problems. This phenomenon is known as a practice effect. Practice effects occur when participants become better at a task over time because they have done it again and again (not due to natural psychological development). So our participants may have become familiar with the intelligence test each time (and with the computerized testing administration).

Another limitation of longitudinal research is that the data are limited to only one cohort. As an example, think about how comfortable the participants in the 2010 cohort of 20-year-olds are with computers. Since only one cohort is being studied, there is no way to know if findings would be different from other cohorts. In addition, changes that are found as individuals age over time could be due to age or to time of measurement effects. That is, the participants are tested at different periods in history, so the variables of age and time of measurement could be confounded (mixed up). For example, what if there is a major shift in workplace training and education between 2020 and 2040, and many of the participants experience a lot more formal education in adulthood, which positively impacts their intelligence scores in 2040? Researchers wouldn’t know if the intelligence scores increased due to growing older or due to a more educated workforce over time between measurements.

Sequential Research Design

Sequential research  designs include elements of both longitudinal and cross-sectional research designs. Similar to longitudinal designs, sequential research features participants who are followed over time; similar to cross-sectional designs, sequential research includes participants of different ages. This research design is also distinct from those that have been discussed previously in that individuals of different ages are enrolled into a study at various points in time to examine age-related changes, development within the same individuals as they age, and to account for the possibility of cohort and/or time of measurement effects

Consider, once again, our example of intelligence and aging. In a study with a sequential design, a researcher might recruit three separate groups of participants (Groups A, B, and C). Group A would be recruited when they are 20 years old in 2010 and would be tested again when they are 50 and 80 years old in 2040 and 2070, respectively (similar in design to the longitudinal study described previously). Group B would be recruited when they are 20 years old in 2040 and would be tested again when they are 50 years old in 2070. Group C would be recruited when they are 20 years old in 2070, and so on.

descriptive research hypothesis testing

Figure 7. Example of sequential research design

Studies with sequential designs are powerful because they allow for both longitudinal and cross-sectional comparisons—changes and/or stability with age over time can be measured and compared with differences between age and cohort groups. This research design also allows for the examination of cohort and time of measurement effects. For example, the researcher could examine the intelligence scores of 20-year-olds at different times in history and different cohorts (follow the yellow diagonal lines in figure 3). This might be examined by researchers who are interested in sociocultural and historical changes (because we know that lifespan development is multidisciplinary). One way of looking at the usefulness of the various developmental research designs was described by Schaie and Baltes (1975): cross-sectional and longitudinal designs might reveal change patterns while sequential designs might identify developmental origins for the observed change patterns.

Since they include elements of longitudinal and cross-sectional designs, sequential research has many of the same strengths and limitations as these other approaches. For example, sequential work may require less time and effort than longitudinal research (if data are collected more frequently than over the 30-year spans in our example) but more time and effort than cross-sectional research. Although practice effects may be an issue if participants are asked to complete the same tasks or assessments over time, attrition may be less problematic than what is commonly experienced in longitudinal research since participants may not have to remain involved in the study for such a long period of time.

Comparing Developmental Research Designs

When considering the best research design to use in their research, scientists think about their main research question and the best way to come up with an answer. A table of advantages and disadvantages for each of the described research designs is provided here to help you as you consider what sorts of studies would be best conducted using each of these different approaches.

Table 1.  Advantages and disadvantages of different research designs

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Home » Descriptive Research Design – Types, Methods and Examples

Descriptive Research Design – Types, Methods and Examples

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Descriptive Research Design

Descriptive Research Design

Definition:

Descriptive research design is a type of research methodology that aims to describe or document the characteristics, behaviors, attitudes, opinions, or perceptions of a group or population being studied.

Descriptive research design does not attempt to establish cause-and-effect relationships between variables or make predictions about future outcomes. Instead, it focuses on providing a detailed and accurate representation of the data collected, which can be useful for generating hypotheses, exploring trends, and identifying patterns in the data.

Types of Descriptive Research Design

Types of Descriptive Research Design are as follows:

Cross-sectional Study

This involves collecting data at a single point in time from a sample or population to describe their characteristics or behaviors. For example, a researcher may conduct a cross-sectional study to investigate the prevalence of certain health conditions among a population, or to describe the attitudes and beliefs of a particular group.

Longitudinal Study

This involves collecting data over an extended period of time, often through repeated observations or surveys of the same group or population. Longitudinal studies can be used to track changes in attitudes, behaviors, or outcomes over time, or to investigate the effects of interventions or treatments.

This involves an in-depth examination of a single individual, group, or situation to gain a detailed understanding of its characteristics or dynamics. Case studies are often used in psychology, sociology, and business to explore complex phenomena or to generate hypotheses for further research.

Survey Research

This involves collecting data from a sample or population through standardized questionnaires or interviews. Surveys can be used to describe attitudes, opinions, behaviors, or demographic characteristics of a group, and can be conducted in person, by phone, or online.

Observational Research

This involves observing and documenting the behavior or interactions of individuals or groups in a natural or controlled setting. Observational studies can be used to describe social, cultural, or environmental phenomena, or to investigate the effects of interventions or treatments.

Correlational Research

This involves examining the relationships between two or more variables to describe their patterns or associations. Correlational studies can be used to identify potential causal relationships or to explore the strength and direction of relationships between variables.

Data Analysis Methods

Descriptive research design data analysis methods depend on the type of data collected and the research question being addressed. Here are some common methods of data analysis for descriptive research:

Descriptive Statistics

This method involves analyzing data to summarize and describe the key features of a sample or population. Descriptive statistics can include measures of central tendency (e.g., mean, median, mode) and measures of variability (e.g., range, standard deviation).

Cross-tabulation

This method involves analyzing data by creating a table that shows the frequency of two or more variables together. Cross-tabulation can help identify patterns or relationships between variables.

Content Analysis

This method involves analyzing qualitative data (e.g., text, images, audio) to identify themes, patterns, or trends. Content analysis can be used to describe the characteristics of a sample or population, or to identify factors that influence attitudes or behaviors.

Qualitative Coding

This method involves analyzing qualitative data by assigning codes to segments of data based on their meaning or content. Qualitative coding can be used to identify common themes, patterns, or categories within the data.

Visualization

This method involves creating graphs or charts to represent data visually. Visualization can help identify patterns or relationships between variables and make it easier to communicate findings to others.

Comparative Analysis

This method involves comparing data across different groups or time periods to identify similarities and differences. Comparative analysis can help describe changes in attitudes or behaviors over time or differences between subgroups within a population.

Applications of Descriptive Research Design

Descriptive research design has numerous applications in various fields. Some of the common applications of descriptive research design are:

  • Market research: Descriptive research design is widely used in market research to understand consumer preferences, behavior, and attitudes. This helps companies to develop new products and services, improve marketing strategies, and increase customer satisfaction.
  • Health research: Descriptive research design is used in health research to describe the prevalence and distribution of a disease or health condition in a population. This helps healthcare providers to develop prevention and treatment strategies.
  • Educational research: Descriptive research design is used in educational research to describe the performance of students, schools, or educational programs. This helps educators to improve teaching methods and develop effective educational programs.
  • Social science research: Descriptive research design is used in social science research to describe social phenomena such as cultural norms, values, and beliefs. This helps researchers to understand social behavior and develop effective policies.
  • Public opinion research: Descriptive research design is used in public opinion research to understand the opinions and attitudes of the general public on various issues. This helps policymakers to develop effective policies that are aligned with public opinion.
  • Environmental research: Descriptive research design is used in environmental research to describe the environmental conditions of a particular region or ecosystem. This helps policymakers and environmentalists to develop effective conservation and preservation strategies.

Descriptive Research Design Examples

Here are some real-time examples of descriptive research designs:

  • A restaurant chain wants to understand the demographics and attitudes of its customers. They conduct a survey asking customers about their age, gender, income, frequency of visits, favorite menu items, and overall satisfaction. The survey data is analyzed using descriptive statistics and cross-tabulation to describe the characteristics of their customer base.
  • A medical researcher wants to describe the prevalence and risk factors of a particular disease in a population. They conduct a cross-sectional study in which they collect data from a sample of individuals using a standardized questionnaire. The data is analyzed using descriptive statistics and cross-tabulation to identify patterns in the prevalence and risk factors of the disease.
  • An education researcher wants to describe the learning outcomes of students in a particular school district. They collect test scores from a representative sample of students in the district and use descriptive statistics to calculate the mean, median, and standard deviation of the scores. They also create visualizations such as histograms and box plots to show the distribution of scores.
  • A marketing team wants to understand the attitudes and behaviors of consumers towards a new product. They conduct a series of focus groups and use qualitative coding to identify common themes and patterns in the data. They also create visualizations such as word clouds to show the most frequently mentioned topics.
  • An environmental scientist wants to describe the biodiversity of a particular ecosystem. They conduct an observational study in which they collect data on the species and abundance of plants and animals in the ecosystem. The data is analyzed using descriptive statistics to describe the diversity and richness of the ecosystem.

How to Conduct Descriptive Research Design

To conduct a descriptive research design, you can follow these general steps:

  • Define your research question: Clearly define the research question or problem that you want to address. Your research question should be specific and focused to guide your data collection and analysis.
  • Choose your research method: Select the most appropriate research method for your research question. As discussed earlier, common research methods for descriptive research include surveys, case studies, observational studies, cross-sectional studies, and longitudinal studies.
  • Design your study: Plan the details of your study, including the sampling strategy, data collection methods, and data analysis plan. Determine the sample size and sampling method, decide on the data collection tools (such as questionnaires, interviews, or observations), and outline your data analysis plan.
  • Collect data: Collect data from your sample or population using the data collection tools you have chosen. Ensure that you follow ethical guidelines for research and obtain informed consent from participants.
  • Analyze data: Use appropriate statistical or qualitative analysis methods to analyze your data. As discussed earlier, common data analysis methods for descriptive research include descriptive statistics, cross-tabulation, content analysis, qualitative coding, visualization, and comparative analysis.
  • I nterpret results: Interpret your findings in light of your research question and objectives. Identify patterns, trends, and relationships in the data, and describe the characteristics of your sample or population.
  • Draw conclusions and report results: Draw conclusions based on your analysis and interpretation of the data. Report your results in a clear and concise manner, using appropriate tables, graphs, or figures to present your findings. Ensure that your report follows accepted research standards and guidelines.

When to Use Descriptive Research Design

Descriptive research design is used in situations where the researcher wants to describe a population or phenomenon in detail. It is used to gather information about the current status or condition of a group or phenomenon without making any causal inferences. Descriptive research design is useful in the following situations:

  • Exploratory research: Descriptive research design is often used in exploratory research to gain an initial understanding of a phenomenon or population.
  • Identifying trends: Descriptive research design can be used to identify trends or patterns in a population, such as changes in consumer behavior or attitudes over time.
  • Market research: Descriptive research design is commonly used in market research to understand consumer preferences, behavior, and attitudes.
  • Health research: Descriptive research design is useful in health research to describe the prevalence and distribution of a disease or health condition in a population.
  • Social science research: Descriptive research design is used in social science research to describe social phenomena such as cultural norms, values, and beliefs.
  • Educational research: Descriptive research design is used in educational research to describe the performance of students, schools, or educational programs.

Purpose of Descriptive Research Design

The main purpose of descriptive research design is to describe and measure the characteristics of a population or phenomenon in a systematic and objective manner. It involves collecting data that describe the current status or condition of the population or phenomenon of interest, without manipulating or altering any variables.

The purpose of descriptive research design can be summarized as follows:

  • To provide an accurate description of a population or phenomenon: Descriptive research design aims to provide a comprehensive and accurate description of a population or phenomenon of interest. This can help researchers to develop a better understanding of the characteristics of the population or phenomenon.
  • To identify trends and patterns: Descriptive research design can help researchers to identify trends and patterns in the data, such as changes in behavior or attitudes over time. This can be useful for making predictions and developing strategies.
  • To generate hypotheses: Descriptive research design can be used to generate hypotheses or research questions that can be tested in future studies. For example, if a descriptive study finds a correlation between two variables, this could lead to the development of a hypothesis about the causal relationship between the variables.
  • To establish a baseline: Descriptive research design can establish a baseline or starting point for future research. This can be useful for comparing data from different time periods or populations.

Characteristics of Descriptive Research Design

Descriptive research design has several key characteristics that distinguish it from other research designs. Some of the main characteristics of descriptive research design are:

  • Objective : Descriptive research design is objective in nature, which means that it focuses on collecting factual and accurate data without any personal bias. The researcher aims to report the data objectively without any personal interpretation.
  • Non-experimental: Descriptive research design is non-experimental, which means that the researcher does not manipulate any variables. The researcher simply observes and records the behavior or characteristics of the population or phenomenon of interest.
  • Quantitative : Descriptive research design is quantitative in nature, which means that it involves collecting numerical data that can be analyzed using statistical techniques. This helps to provide a more precise and accurate description of the population or phenomenon.
  • Cross-sectional: Descriptive research design is often cross-sectional, which means that the data is collected at a single point in time. This can be useful for understanding the current state of the population or phenomenon, but it may not provide information about changes over time.
  • Large sample size: Descriptive research design typically involves a large sample size, which helps to ensure that the data is representative of the population of interest. A large sample size also helps to increase the reliability and validity of the data.
  • Systematic and structured: Descriptive research design involves a systematic and structured approach to data collection, which helps to ensure that the data is accurate and reliable. This involves using standardized procedures for data collection, such as surveys, questionnaires, or observation checklists.

Advantages of Descriptive Research Design

Descriptive research design has several advantages that make it a popular choice for researchers. Some of the main advantages of descriptive research design are:

  • Provides an accurate description: Descriptive research design is focused on accurately describing the characteristics of a population or phenomenon. This can help researchers to develop a better understanding of the subject of interest.
  • Easy to conduct: Descriptive research design is relatively easy to conduct and requires minimal resources compared to other research designs. It can be conducted quickly and efficiently, and data can be collected through surveys, questionnaires, or observations.
  • Useful for generating hypotheses: Descriptive research design can be used to generate hypotheses or research questions that can be tested in future studies. For example, if a descriptive study finds a correlation between two variables, this could lead to the development of a hypothesis about the causal relationship between the variables.
  • Large sample size : Descriptive research design typically involves a large sample size, which helps to ensure that the data is representative of the population of interest. A large sample size also helps to increase the reliability and validity of the data.
  • Can be used to monitor changes : Descriptive research design can be used to monitor changes over time in a population or phenomenon. This can be useful for identifying trends and patterns, and for making predictions about future behavior or attitudes.
  • Can be used in a variety of fields : Descriptive research design can be used in a variety of fields, including social sciences, healthcare, business, and education.

Limitation of Descriptive Research Design

Descriptive research design also has some limitations that researchers should consider before using this design. Some of the main limitations of descriptive research design are:

  • Cannot establish cause and effect: Descriptive research design cannot establish cause and effect relationships between variables. It only provides a description of the characteristics of the population or phenomenon of interest.
  • Limited generalizability: The results of a descriptive study may not be generalizable to other populations or situations. This is because descriptive research design often involves a specific sample or situation, which may not be representative of the broader population.
  • Potential for bias: Descriptive research design can be subject to bias, particularly if the researcher is not objective in their data collection or interpretation. This can lead to inaccurate or incomplete descriptions of the population or phenomenon of interest.
  • Limited depth: Descriptive research design may provide a superficial description of the population or phenomenon of interest. It does not delve into the underlying causes or mechanisms behind the observed behavior or characteristics.
  • Limited utility for theory development: Descriptive research design may not be useful for developing theories about the relationship between variables. It only provides a description of the variables themselves.
  • Relies on self-report data: Descriptive research design often relies on self-report data, such as surveys or questionnaires. This type of data may be subject to biases, such as social desirability bias or recall bias.

About the author

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Muhammad Hassan

Researcher, Academic Writer, Web developer

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  • Ann Card Anaesth
  • v.22(1); Jan-Mar 2019

Descriptive Statistics and Normality Tests for Statistical Data

Prabhaker mishra.

Department of Biostatistics and Health Informatics, Sanjay Gandhi Postgraduate Institute of Medical Sciences, Lucknow, Uttar Pradesh, India

Chandra M Pandey

Uttam singh, anshul gupta.

1 Department of Haematology, Sanjay Gandhi Postgraduate Institute of Medical Sciences, Lucknow, Uttar Pradesh, India

Chinmoy Sahu

2 Department of Microbiology, Sanjay Gandhi Postgraduate Institute of Medical Sciences, Lucknow, Uttar Pradesh, India

Amit Keshri

3 Department of Neuro-Otology, Sanjay Gandhi Postgraduate Institute of Medical Sciences, Lucknow, Uttar Pradesh, India

Descriptive statistics are an important part of biomedical research which is used to describe the basic features of the data in the study. They provide simple summaries about the sample and the measures. Measures of the central tendency and dispersion are used to describe the quantitative data. For the continuous data, test of the normality is an important step for deciding the measures of central tendency and statistical methods for data analysis. When our data follow normal distribution, parametric tests otherwise nonparametric methods are used to compare the groups. There are different methods used to test the normality of data, including numerical and visual methods, and each method has its own advantages and disadvantages. In the present study, we have discussed the summary measures and methods used to test the normality of the data.

Introduction

A data set is a collection of the data of individual cases or subjects. Usually, it is meaningless to present such data individually because that will not produce any important conclusions. In place of individual case presentation, we present summary statistics of our data set with or without analytical form which can be easily absorbable for the audience. Statistics which is a science of collection, analysis, presentation, and interpretation of the data, have two main branches, are descriptive statistics and inferential statistics.[ 1 ]

Summary measures or summary statistics or descriptive statistics are used to summarize a set of observations, in order to communicate the largest amount of information as simply as possible. Descriptive statistics are the kind of information presented in just a few words to describe the basic features of the data in a study such as the mean and standard deviation (SD).[ 2 , 3 ] The another is inferential statistics, which draw conclusions from data that are subject to random variation (e.g., observational errors and sampling variation). In inferential statistics, most predictions are for the future and generalizations about a population by studying a smaller sample.[ 2 , 4 ] To draw the inference from the study participants in terms of different groups, etc., statistical methods are used. These statistical methods have some assumptions including normality of the continuous data. There are different methods used to test the normality of data, including numerical and visual methods, and each method has its own advantages and disadvantages.[ 5 ] Descriptive statistics and inferential statistics both are employed in scientific analysis of data and are equally important in the statistics. In the present study, we have discussed the summary measures to describe the data and methods used to test the normality of the data. To understand the descriptive statistics and test of the normality of the data, an example [ Table 1 ] with a data set of 15 patients whose mean arterial pressure (MAP) was measured are given below. Further examples related to the measures of central tendency, dispersion, and tests of normality are discussed based on the above data.

Distribution of mean arterial pressure (mmHg) as per sex

MAP: Mean arterial pressure, M: Male, F: Female

Descriptive Statistics

There are three major types of descriptive statistics: Measures of frequency (frequency, percent), measures of central tendency (mean, median and mode), and measures of dispersion or variation (variance, SD, standard error, quartile, interquartile range, percentile, range, and coefficient of variation [CV]) provide simple summaries about the sample and the measures. A measure of frequency is usually used for the categorical data while others are used for quantitative data.

Measures of Frequency

Frequency statistics simply count the number of times that in each variable occurs, such as the number of males and females within the sample or population. Frequency analysis is an important area of statistics that deals with the number of occurrences (frequency) and percentage. For example, according to Table 1 , out of the 15 patients, frequency of the males and females were 8 (53.3%) and 7 (46.7%), respectively.

Measures of Central Tendency

Data are commonly describe the observations in a measure of central tendency, which is also called measures of central location, is used to find out the representative value of a data set. The mean, median, and mode are three types of measures of central tendency. Measures of central tendency give us one value (mean or median) for the distribution and this value represents the entire distribution. To make comparisons between two or more groups, representative values of these distributions are compared. It helps in further statistical analysis because many techniques of statistical analysis such as measures of dispersion, skewness, correlation, t -test, and ANOVA test are calculated using value of measures of central tendency. That is why measures of central tendency are also called as measures of the first order. A representative value (measures of central tendency) is considered good when it was calculated using all observations and not affected by extreme values because these values are used to calculate for further measures.

Computation of Measures of Central Tendency

Mean is the mathematical average value of a set of data. Mean can be calculated using summation of the observations divided by number of observations. It is the most popular measure and very easy to calculate. It is a unique value for one group, that is, there is only one answer, which is useful when comparing between the groups. In the computation of mean, all the observations are used.[ 2 , 5 ] One disadvantage with mean is that it is affected by extreme values (outliers). For example, according to Table 2 , mean MAP of the patients was 97.47 indicated that average MAP of the patients was 97.47 mmHg.

Descriptive statistics of the mean arterial pressure (mmHg)

SD: Standard deviation, SE: Standard error, Q1: First quartile, Q2: Second quartile, Q3: Third quartile

The median is defined as the middle most observation if data are arranged either in increasing or decreasing order of magnitude. Thus, it is one of the observations, which occupies the central place in the distribution (data). This is also called positional average. Extreme values (outliers) do not affect the median. It is unique, that is, there is only one median of one data set which is useful when comparing between the groups. There is one disadvantage of median over mean that it is not as popular as mean.[ 6 ] For example, according to Table 2 , median MAP of the patients was 95 mmHg indicated that 50% observations of the data are either less than or equal to the 95 mmHg and rest of the 50% observations are either equal or greater than 95 mmHg.

Mode is a value that occurs most frequently in a set of observation, that is, the observation, which has maximum frequency is called mode. In a data set, it is possible to have multiple modes or no mode exists. Due to the possibility of the multiple modes for one data set, it is not used to compare between the groups. For example, according to Table 2 , maximum repeated value is 116 mmHg (2 times) rest are repeated one time only, mode of the data is 116 mmHg.

Measures of Dispersion

Measures of dispersion is another measure used to show how spread out (variation) in a data set also called measures of variation. It is quantitatively degree of variation or dispersion of values in a population or in a sample. More specifically, it is showing lack of representation of measures of central tendency usually for mean/median. These are indices that give us an idea about homogeneity or heterogeneity of the data.[ 2 , 6 ]

Common measures

Variance, SD, standard error, quartile, interquartile range, percentile, range, and CV.

Computation of Measures of Dispersion

Standard deviation and variance.

The SD is a measure of how spread out values is from its mean value. Its symbol is σ (the Greek letter sigma) or s. It is called SD because we have taken a standard value (mean) to measures the dispersion. Where x i is individual value, x ̄ is mean value. If sample size is <30, we use “ n -1” in denominator, for sample size ≥30, use “ n ” in denominator. The variance (s 2 ) is defined as the average of the squared difference from the mean. It is equal to the square of the SD (s).

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For example, in the above, SD is 11.01 mmHg When n <30 which showed that approximate average deviation between mean value and individual values is 11.01. Similarly, variance is 121.22 [i.e., (11.01) 2 ], which showed that average square deviation between mean value and individual values is 121.22 [ Table 2 ].

Standard error

Standard error is the approximate difference between sample mean and population mean. When we draw the many samples from same population with same sample size through random sampling technique, then SD among the sample means is called standard error. If sample SD and sample size are given, we can calculate standard error for this sample, by using the formula.

Standard error = sample SD/√sample size.

For example, according to Table 2 , standard error is 2.84 mmHg, which showed that average mean difference between sample means and population mean is 2.84 mmHg [ Table 2 ].

Quartiles and interquartile range

The quartiles are the three points that divide the data set into four equal groups, each group comprising a quarter of the data, for a set of data values which are arranged in either ascending or descending order. Q1, Q2, and Q3 are represent the first, second, and third quartile's value.[ 7 ]

For ith Quartile = [i * (n + 1)/4] th observation, where i = 1, 2, 3.

For example, in the above, first quartile (Q1) = (n + 1)/4= (15 + 1)/4 = 4 th observation from initial = 88 mmHg (i.e., first 25% number of observations of the data are either ≤88 and rest 75% observations are either ≥88), Q2 (also called median) = [2* (n + 1)/4] = 8 th observation from initial = 95 mmHg, that is, first 50% number of observations of the data are either less or equal to the 95 and rest 50% observations are either ≥95, and similarly Q3 = [3* (n + 1)/4] = 12 th observation from initial = 107 mmHg, i.e., indicated that first 75% number of observations of the data are either ≤107 and rest 25% observations are either ≥107. The interquartile range (IQR) is a measure of variability, also called the midspread or middle 50%, which is a measure of statistical dispersion, being equal to the difference between 75 th (Q3 or third quartile) and 25 th (Q1 or first quartile) percentiles. For example, in the above example, three quartiles, that is, Q1, Q2, and Q3 are 88, 95, and 107, respectively. As the first and third quartile in the data is 88 and 107. Hence, IQR of the data is 19 mmHg (also can write like: 88–107) [ Table 2 ].

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The percentiles are the 99 points that divide the data set into 100 equal groups, each group comprising a 1% of the data, for a set of data values which are arranged in either ascending or descending order. About 25% percentile is the first quartile, 50% percentile is the second quartile also called median value, while 75% percentile is the third quartile of the data.

For ith percentile = [i * (n + 1)/100] th observation, where i = 1, 2, 3.,99.

Example: In the above, 10 th percentile = [10* (n + 1)/100] =1.6 th observation from initial which is fall between the first and second observation from the initial = 1 st observation + 0.6* (difference between the second and first observation) = 83.20 mmHg, which indicated that 10% of the data are either ≤83.20 and rest 90% observations are either ≥83.20.

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Coefficient of Variation

Interpretation of SD without considering the magnitude of mean of the sample or population may be misleading. To overcome this problem, CV gives an idea. CV gives the result in terms of ratio of SD with respect to its mean value, which expressed in %. CV = 100 × (SD/mean). For example, in the above, coefficient of the variation is 11.3% which indicated that SD is 11.3% of its mean value [i.e., 100* (11.01/97.47)] [ Table 2 ].

Difference between largest and smallest observation is called range. If A and B are smallest and largest observations in a data set, then the range (R) is equal to the difference of largest and smallest observation, that is, R = A−B.

For example, in the above, minimum and maximum observation in the data is 82 mmHg and 116 mmHg. Hence, the range of the data is 34 mmHg (also can write like: 82–116) [ Table 2 ].

Descriptive statistics can be calculated in the statistical software “SPSS” (analyze → descriptive statistics → frequencies or descriptives.

Normality of data and testing

The standard normal distribution is the most important continuous probability distribution has a bell-shaped density curve described by its mean and SD and extreme values in the data set have no significant impact on the mean value. If a continuous data is follow normal distribution then 68.2%, 95.4%, and 99.7% observations are lie between mean ± 1 SD, mean ± 2 SD, and mean ± 3 SD, respectively.[ 2 , 4 ]

Why to test the normality of data

Various statistical methods used for data analysis make assumptions about normality, including correlation, regression, t -tests, and analysis of variance. Central limit theorem states that when sample size has 100 or more observations, violation of the normality is not a major issue.[ 5 , 8 ] Although for meaningful conclusions, assumption of the normality should be followed irrespective of the sample size. If a continuous data follow normal distribution, then we present this data in mean value. Further, this mean value is used to compare between/among the groups to calculate the significance level ( P value). If our data are not normally distributed, resultant mean is not a representative value of our data. A wrong selection of the representative value of a data set and further calculated significance level using this representative value might give wrong interpretation.[ 9 ] That is why, first we test the normality of the data, then we decide whether mean is applicable as representative value of the data or not. If applicable, then means are compared using parametric test otherwise medians are used to compare the groups, using nonparametric methods.

Methods used for test of normality of data

An assessment of the normality of data is a prerequisite for many statistical tests because normal data is an underlying assumption in parametric testing. There are two main methods of assessing normality: Graphical and numerical (including statistical tests).[ 3 , 4 ] Statistical tests have the advantage of making an objective judgment of normality but have the disadvantage of sometimes not being sensitive enough at low sample sizes or overly sensitive to large sample sizes. Graphical interpretation has the advantage of allowing good judgment to assess normality in situations when numerical tests might be over or undersensitive. Although normality assessment using graphical methods need a great deal of the experience to avoid the wrong interpretations. If we do not have a good experience, it is the best to rely on the numerical methods.[ 10 ] There are various methods available to test the normality of the continuous data, out of them, most popular methods are Shapiro–Wilk test, Kolmogorov–Smirnov test, skewness, kurtosis, histogram, box plot, P–P Plot, Q–Q Plot, and mean with SD. The two well-known tests of normality, namely, the Kolmogorov–Smirnov test and the Shapiro–Wilk test are most widely used methods to test the normality of the data. Normality tests can be conducted in the statistical software “SPSS” (analyze → descriptive statistics → explore → plots → normality plots with tests).

The Shapiro–Wilk test is more appropriate method for small sample sizes (<50 samples) although it can also be handling on larger sample size while Kolmogorov–Smirnov test is used for n ≥50. For both of the above tests, null hypothesis states that data are taken from normal distributed population. When P > 0.05, null hypothesis accepted and data are called as normally distributed. Skewness is a measure of symmetry, or more precisely, the lack of symmetry of the normal distribution. Kurtosis is a measure of the peakedness of a distribution. The original kurtosis value is sometimes called kurtosis (proper). Most of the statistical packages such as SPSS provide “excess” kurtosis (also called kurtosis [excess]) obtained by subtracting 3 from the kurtosis (proper). A distribution, or data set, is symmetric if it looks the same to the left and right of the center point. If mean, median, and mode of a distribution coincide, then it is called a symmetric distribution, that is, skewness = 0, kurtosis (excess) = 0. A distribution is called approximate normal if skewness or kurtosis (excess) of the data are between − 1 and + 1. Although this is a less reliable method in the small-to-moderate sample size (i.e., n <300) because it can not adjust the standard error (as the sample size increases, the standard error decreases). To overcome this problem, a z -test is applied for normality test using skewness and kurtosis. A Z score could be obtained by dividing the skewness values or excess kurtosis value by their standard errors. For small sample size ( n <50), z value ± 1.96 are sufficient to establish normality of the data.[ 8 ] However, medium-sized samples (50≤ n <300), at absolute z -value ± 3.29, conclude the distribution of the sample is normal.[ 11 ] For sample size >300, normality of the data is depend on the histograms and the absolute values of skewness and kurtosis. Either an absolute skewness value ≤2 or an absolute kurtosis (excess) ≤4 may be used as reference values for determining considerable normality.[ 11 ] A histogram is an estimate of the probability distribution of a continuous variable. If the graph is approximately bell-shaped and symmetric about the mean, we can assume normally distributed data[ 12 , 13 ] [ Figure 1 ]. In statistics, a Q–Q plot is a scatterplot created by plotting two sets of quantiles (observed and expected) against one another. For normally distributed data, observed data are approximate to the expected data, that is, they are statistically equal [ Figure 2 ]. A P–P plot (probability–probability plot or percent–percent plot) is a graphical technique for assessing how closely two data sets (observed and expected) agree. It forms an approximate straight line when data are normally distributed. Departures from this straight line indicate departures from normality [ Figure 3 ]. Box plot is another way to assess the normality of the data. It shows the median as a horizontal line inside the box and the IQR (range between the first and third quartile) as the length of the box. The whiskers (line extending from the top and bottom of the box) represent the minimum and maximum values when they are within 1.5 times the IQR from either end of the box (i.e., Q1 − 1.5* IQR and Q3 + 1.5* IQR). Scores >1.5 times and 3 times the IQR are out of the box plot and are considered as outliers and extreme outliers, respectively. A box plot that is symmetric with the median line at approximately the center of the box and with symmetric whiskers indicate that the data may have come from a normal distribution. In case many outliers are present in our data set, either outliers are need to remove or data should treat as nonnormally distributed[ 8 , 13 , 14 ] [ Figure 4 ]. Another method of normality of the data is relative value of the SD with respect to mean. If SD is less than half mean (i.e., CV <50%), data are considered normal.[ 15 ] This is the quick method to test the normality. However this method should only be used when our sample size is at least 50.

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Histogram showing the distribution of the mean arterial pressure

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Normal Q–Q Plot showing correlation between observed and expected values of the mean arterial pressure

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Normal P–P Plot showing correlation between observed and expected cumulative probability of the mean arterial pressure

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Boxplot showing distribution of the mean arterial pressure

For example in Table 1 , data of MAP of the 15 patients are given. Normality of the above data was assessed. Result showed that data were normally distributed as skewness (0.398) and kurtosis (−0.825) individually were within ±1. Critical ratio ( Z value) of the skewness (0.686) and kurtosis (−0.737) were within ±1.96, also evident to normally distributed. Similarly, Shapiro–Wilk test ( P = 0.454) and Kolmogorov–Smirnov test ( P = 0.200) were statistically insignificant, that is, data were considered normally distributed. As sample size is <50, we have to take Shapiro–Wilk test result and Kolmogorov–Smirnov test result must be avoided, although both methods indicated that data were normally distributed. As SD of the MAP was less than half mean value (11.01 <48.73), data were considered normally distributed, although due to sample size <50, we should avoid this method because it should use when our sample size is at least 50 [Tables ​ [Tables2 2 and ​ and3 3 ].

Skewness, kurtosis, and normality tests for mean arterial pressure (mmHg)

K-S: Kolmogorov–Smirnov, SD: Standard deviation, SE: Standard error

Conclusions

Descriptive statistics are a statistical method to summarizing data in a valid and meaningful way. A good and appropriate measure is important not only for data but also for statistical methods used for hypothesis testing. For continuous data, testing of normality is very important because based on the normality status, measures of central tendency, dispersion, and selection of parametric/nonparametric test are decided. Although there are various methods for normality testing but for small sample size ( n <50), Shapiro–Wilk test should be used as it has more power to detect the nonnormality and this is the most popular and widely used method. When our sample size ( n ) is at least 50, any other methods (Kolmogorov–Smirnov test, skewness, kurtosis, z value of the skewness and kurtosis, histogram, box plot, P–P Plot, Q–Q Plot, and SD with respect to mean) can be used to test of the normality of continuous data.

Financial support and sponsorship

Conflicts of interest.

There are no conflicts of interest.

Acknowledgment

The authors would like to express their deep and sincere gratitude to Dr. Prabhat Tiwari, Professor, Department of Anaesthesiology, Sanjay Gandhi Postgraduate Institute of Medical Sciences, Lucknow, for his critical comments and useful suggestions that was very much useful to improve the quality of this manuscript.

The potential of working hypotheses for deductive exploratory research

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  • Published: 08 December 2020
  • Volume 55 , pages 1703–1725, ( 2021 )

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descriptive research hypothesis testing

  • Mattia Casula   ORCID: orcid.org/0000-0002-7081-8153 1 ,
  • Nandhini Rangarajan 2 &
  • Patricia Shields   ORCID: orcid.org/0000-0002-0960-4869 2  

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While hypotheses frame explanatory studies and provide guidance for measurement and statistical tests, deductive, exploratory research does not have a framing device like the hypothesis. To this purpose, this article examines the landscape of deductive, exploratory research and offers the working hypothesis as a flexible, useful framework that can guide and bring coherence across the steps in the research process. The working hypothesis conceptual framework is introduced, placed in a philosophical context, defined, and applied to public administration and comparative public policy. Doing so, this article explains: the philosophical underpinning of exploratory, deductive research; how the working hypothesis informs the methodologies and evidence collection of deductive, explorative research; the nature of micro-conceptual frameworks for deductive exploratory research; and, how the working hypothesis informs data analysis when exploratory research is deductive.

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1 Introduction

Exploratory research is generally considered to be inductive and qualitative (Stebbins 2001 ). Exploratory qualitative studies adopting an inductive approach do not lend themselves to a priori theorizing and building upon prior bodies of knowledge (Reiter 2013 ; Bryman 2004 as cited in Pearse 2019 ). Juxtaposed against quantitative studies that employ deductive confirmatory approaches, exploratory qualitative research is often criticized for lack of methodological rigor and tentativeness in results (Thomas and Magilvy 2011 ). This paper focuses on the neglected topic of deductive, exploratory research and proposes working hypotheses as a useful framework for these studies.

To emphasize that certain types of applied research lend themselves more easily to deductive approaches, to address the downsides of exploratory qualitative research, and to ensure qualitative rigor in exploratory research, a significant body of work on deductive qualitative approaches has emerged (see for example, Gilgun 2005 , 2015 ; Hyde 2000 ; Pearse 2019 ). According to Gilgun ( 2015 , p. 3) the use of conceptual frameworks derived from comprehensive reviews of literature and a priori theorizing were common practices in qualitative research prior to the publication of Glaser and Strauss’s ( 1967 ) The Discovery of Grounded Theory . Gilgun ( 2015 ) coined the terms Deductive Qualitative Analysis (DQA) to arrive at some sort of “middle-ground” such that the benefits of a priori theorizing (structure) and allowing room for new theory to emerge (flexibility) are reaped simultaneously. According to Gilgun ( 2015 , p. 14) “in DQA, the initial conceptual framework and hypotheses are preliminary. The purpose of DQA is to come up with a better theory than researchers had constructed at the outset (Gilgun 2005 , 2009 ). Indeed, the production of new, more useful hypotheses is the goal of DQA”.

DQA provides greater level of structure for both the experienced and novice qualitative researcher (see for example Pearse 2019 ; Gilgun 2005 ). According to Gilgun ( 2015 , p. 4) “conceptual frameworks are the sources of hypotheses and sensitizing concepts”. Sensitizing concepts frame the exploratory research process and guide the researcher’s data collection and reporting efforts. Pearse ( 2019 ) discusses the usefulness for deductive thematic analysis and pattern matching to help guide DQA in business research. Gilgun ( 2005 ) discusses the usefulness of DQA for family research.

Given these rationales for DQA in exploratory research, the overarching purpose of this paper is to contribute to that growing corpus of work on deductive qualitative research. This paper is specifically aimed at guiding novice researchers and student scholars to the working hypothesis as a useful a priori framing tool. The applicability of the working hypothesis as a tool that provides more structure during the design and implementation phases of exploratory research is discussed in detail. Examples of research projects in public administration that use the working hypothesis as a framing tool for deductive exploratory research are provided.

In the next section, we introduce the three types of research purposes. Second, we examine the nature of the exploratory research purpose. Third, we provide a definition of working hypothesis. Fourth, we explore the philosophical roots of methodology to see where exploratory research fits. Fifth, we connect the discussion to the dominant research approaches (quantitative, qualitative and mixed methods) to see where deductive exploratory research fits. Sixth, we examine the nature of theory and the role of the hypothesis in theory. We contrast formal hypotheses and working hypotheses. Seven, we provide examples of student and scholarly work that illustrates how working hypotheses are developed and operationalized. Lastly, this paper synthesizes previous discussion with concluding remarks.

2 Three types of research purposes

The literature identifies three basic types of research purposes—explanation, description and exploration (Babbie 2007 ; Adler and Clark 2008 ; Strydom 2013 ; Shields and Whetsell 2017 ). Research purposes are similar to research questions; however, they focus on project goals or aims instead of questions.

Explanatory research answers the “why” question (Babbie 2007 , pp. 89–90), by explaining “why things are the way they are”, and by looking “for causes and reasons” (Adler and Clark 2008 , p. 14). Explanatory research is closely tied to hypothesis testing. Theory is tested using deductive reasoning, which goes from the general to the specific (Hyde 2000 , p. 83). Hypotheses provide a frame for explanatory research connecting the research purpose to other parts of the research process (variable construction, choice of data, statistical tests). They help provide alignment or coherence across stages in the research process and provide ways to critique the strengths and weakness of the study. For example, were the hypotheses grounded in the appropriate arguments and evidence in the literature? Are the concepts imbedded in the hypotheses appropriately measured? Was the best statistical test used? When the analysis is complete (hypothesis is tested), the results generally answer the research question (the evidence supported or failed to support the hypothesis) (Shields and Rangarajan 2013 ).

Descriptive research addresses the “What” question and is not primarily concerned with causes (Strydom 2013 ; Shields and Tajalli 2006 ). It lies at the “midpoint of the knowledge continuum” (Grinnell 2001 , p. 248) between exploration and explanation. Descriptive research is used in both quantitative and qualitative research. A field researcher might want to “have a more highly developed idea of social phenomena” (Strydom 2013 , p. 154) and develop thick descriptions using inductive logic. In science, categorization and classification systems such as the periodic table of chemistry or the taxonomies of biology inform descriptive research. These baseline classification systems are a type of theorizing and allow researchers to answer questions like “what kind” of plants and animals inhabit a forest. The answer to this question would usually be displayed in graphs and frequency distributions. This is also the data presentation system used in the social sciences (Ritchie and Lewis 2003 ; Strydom 2013 ). For example, if a scholar asked, what are the needs of homeless people? A quantitative approach would include a survey that incorporated a “needs” classification system (preferably based on a literature review). The data would be displayed as frequency distributions or as charts. Description can also be guided by inductive reasoning, which draws “inferences from specific observable phenomena to general rules or knowledge expansion” (Worster 2013 , p. 448). Theory and hypotheses are generated using inductive reasoning, which begins with data and the intention of making sense of it by theorizing. Inductive descriptive approaches would use a qualitative, naturalistic design (open ended interview questions with the homeless population). The data could provide a thick description of the homeless context. For deductive descriptive research, categories, serve a purpose similar to hypotheses for explanatory research. If developed with thought and a connection to the literature, categories can serve as a framework that inform measurement, link to data collection mechanisms and to data analysis. Like hypotheses they can provide horizontal coherence across the steps in the research process.

Table  1 demonstrated these connections for deductive, descriptive and explanatory research. The arrow at the top emphasizes the horizontal or across the research process view we emphasize. This article makes the case that the working hypothesis can serve the same purpose as the hypothesis for deductive, explanatory research and categories for deductive descriptive research. The cells for exploratory research are filled in with question marks.

The remainder of this paper focuses on exploratory research and the answers to questions found in the table:

What is the philosophical underpinning of exploratory, deductive research?

What is the Micro-conceptual framework for deductive exploratory research? [ As is clear from the article title we introduce the working hypothesis as the answer .]

How does the working hypothesis inform the methodologies and evidence collection of deductive exploratory research?

How does the working hypothesis inform data analysis of deductive exploratory research?

3 The nature of exploratory research purpose

Explorers enter the unknown to discover something new. The process can be fraught with struggle and surprises. Effective explorers creatively resolve unexpected problems. While we typically think of explorers as pioneers or mountain climbers, exploration is very much linked to the experience and intention of the explorer. Babies explore as they take their first steps. The exploratory purpose resonates with these insights. Exploratory research, like reconnaissance, is a type of inquiry that is in the preliminary or early stages (Babbie 2007 ). It is associated with discovery, creativity and serendipity (Stebbins 2001 ). But the person doing the discovery, also defines the activity or claims the act of exploration. It “typically occurs when a researcher examines a new interest or when the subject of study itself is relatively new” (Babbie 2007 , p. 88). Hence, exploration has an open character that emphasizes “flexibility, pragmatism, and the particular, biographically specific interests of an investigator” (Maanen et al. 2001 , p. v). These three purposes form a type of hierarchy. An area of inquiry is initially explored . This early work lays the ground for, description which in turn becomes the basis for explanation . Quantitative, explanatory studies dominate contemporary high impact journals (Twining et al. 2017 ).

Stebbins ( 2001 ) makes the point that exploration is often seen as something like a poor stepsister to confirmatory or hypothesis testing research. He has a problem with this because we live in a changing world and what is settled today will very likely be unsettled in the near future and in need of exploration. Further, exploratory research “generates initial insights into the nature of an issue and develops questions to be investigated by more extensive studies” (Marlow 2005 , p. 334). Exploration is widely applicable because all research topics were once “new.” Further, all research topics have the possibility of “innovation” or ongoing “newness”. Exploratory research may be appropriate to establish whether a phenomenon exists (Strydom 2013 ). The point here, of course, is that the exploratory purpose is far from trivial.

Stebbins’ Exploratory Research in the Social Sciences ( 2001 ), is the only book devoted to the nature of exploratory research as a form of social science inquiry. He views it as a “broad-ranging, purposive, systematic prearranged undertaking designed to maximize the discovery of generalizations leading to description and understanding of an area of social or psychological life” (p. 3). It is science conducted in a way distinct from confirmation. According to Stebbins ( 2001 , p. 6) the goal is discovery of potential generalizations, which can become future hypotheses and eventually theories that emerge from the data. He focuses on inductive logic (which stimulates creativity) and qualitative methods. He does not want exploratory research limited to the restrictive formulas and models he finds in confirmatory research. He links exploratory research to Glaser and Strauss’s ( 1967 ) flexible, immersive, Grounded Theory. Strydom’s ( 2013 ) analysis of contemporary social work research methods books echoes Stebbins’ ( 2001 ) position. Stebbins’s book is an important contribution, but it limits the potential scope of this flexible and versatile research purpose. If we accepted his conclusion, we would delete the “Exploratory” row from Table  1 .

Note that explanatory research can yield new questions, which lead to exploration. Inquiry is a process where inductive and deductive activities can occur simultaneously or in a back and forth manner, particularly as the literature is reviewed and the research design emerges. Footnote 1 Strict typologies such as explanation, description and exploration or inductive/deductive can obscures these larger connections and processes. We draw insight from Dewey’s ( 1896 ) vision of inquiry as depicted in his seminal “Reflex Arc” article. He notes that “stimulus” and “response” like other dualities (inductive/deductive) exist within a larger unifying system. Yet the terms have value. “We need not abandon terms like stimulus and response, so long as we remember that they are attached to events based upon their function in a wider dynamic context, one that includes interests and aims” (Hildebrand 2008 , p. 16). So too, in methodology typologies such as deductive/inductive capture useful distinctions with practical value and are widely used in the methodology literature.

We argue that there is a role for exploratory, deductive, and confirmatory research. We maintain all types of research logics and methods should be in the toolbox of exploratory research. First, as stated above, it makes no sense on its face to identify an extremely flexible purpose that is idiosyncratic to the researcher and then basically restrict its use to qualitative, inductive, non-confirmatory methods. Second, Stebbins’s ( 2001 ) work focused on social science ignoring the policy sciences. Exploratory research can be ideal for immediate practical problems faced by policy makers, who could find a framework of some kind useful. Third, deductive, exploratory research is more intentionally connected to previous research. Some kind of initial framing device is located or designed using the literature. This may be very important for new scholars who are developing research skills and exploring their field and profession. Stebbins’s insights are most pertinent for experienced scholars. Fourth, frameworks and deductive logic are useful for comparative work because some degree of consistency across cases is built into the design.

As we have seen, the hypotheses of explanatory and categories of descriptive research are the dominate frames of social science and policy science. We certainly concur that neither of these frames makes a lot of sense for exploratory research. They would tend to tie it down. We see the problem as a missing framework or missing way to frame deductive, exploratory research in the methodology literature. Inductive exploratory research would not work for many case studies that are trying to use evidence to make an argument. What exploratory deductive case studies need is a framework that incorporates flexibility. This is even more true for comparative case studies. A framework of this sort could be usefully applied to policy research (Casula 2020a ), particularly evaluative policy research, and applied research generally. We propose the Working Hypothesis as a flexible conceptual framework and as a useful tool for doing exploratory studies. It can be used as an evaluative criterion particularly for process evaluation and is useful for student research because students can develop theorizing skills using the literature.

Table  1 included a column specifying the philosophical basis for each research purpose. Shifting gears to the philosophical underpinning of methodology provides useful additional context for examination of deductive, exploratory research.

4 What is a working hypothesis

The working hypothesis is first and foremost a hypothesis or a statement of expectation that is tested in action. The term “working” suggest that these hypotheses are subject to change, are provisional and the possibility of finding contradictory evidence is real. In addition, a “working” hypothesis is active, it is a tool in an ongoing process of inquiry. If one begins with a research question, the working hypothesis could be viewed as a statement or group of statements that answer the question. It “works” to move purposeful inquiry forward. “Working” also implies some sort of community, mostly we work together in relationship to achieve some goal.

Working Hypothesis is a term found in earlier literature. Indeed, both pioneering pragmatists, John Dewey and George Herbert Mead use the term working hypothesis in important nineteenth century works. For both Dewey and Mead, the notion of a working hypothesis has a self-evident quality and it is applied in a big picture context. Footnote 2

Most notably, Dewey ( 1896 ), in one of his most pivotal early works (“Reflex Arc”), used “working hypothesis” to describe a key concept in psychology. “The idea of the reflex arc has upon the whole come nearer to meeting this demand for a general working hypothesis than any other single concept (Italics added)” (p. 357). The notion of a working hypothesis was developed more fully 42 years later, in Logic the Theory of Inquiry , where Dewey developed the notion of a working hypothesis that operated on a smaller scale. He defines working hypotheses as a “provisional, working means of advancing investigation” (Dewey 1938 , pp. 142). Dewey’s definition suggests that working hypotheses would be useful toward the beginning of a research project (e.g., exploratory research).

Mead ( 1899 ) used working hypothesis in a title of an American Journal of Sociology article “The Working Hypothesis and Social Reform” (italics added). He notes that a scientist’s foresight goes beyond testing a hypothesis.

Given its success, he may restate his world from this standpoint and get the basis for further investigation that again always takes the form of a problem. The solution of this problem is found over again in the possibility of fitting his hypothetical proposition into the whole within which it arises. And he must recognize that this statement is only a working hypothesis at the best, i.e., he knows that further investigation will show that the former statement of his world is only provisionally true, and must be false from the standpoint of a larger knowledge, as every partial truth is necessarily false over against the fuller knowledge which he will gain later (Mead 1899 , p. 370).

Cronbach ( 1975 ) developed a notion of working hypothesis consistent with inductive reasoning, but for him, the working hypothesis is a product or result of naturalistic inquiry. He makes the case that naturalistic inquiry is highly context dependent and therefore results or seeming generalizations that may come from a study and should be viewed as “working hypotheses”, which “are tentative both for the situation in which they first uncovered and for other situations” (as cited in Gobo 2008 , p. 196).

A quick Google scholar search using the term “working hypothesis” show that it is widely used in twentieth and twenty-first century science, particularly in titles. In these articles, the working hypothesis is treated as a conceptual tool that furthers investigation in its early or transitioning phases. We could find no explicit links to exploratory research. The exploratory nature of the problem is expressed implicitly. Terms such as “speculative” (Habib 2000 , p. 2391) or “rapidly evolving field” (Prater et al. 2007 , p. 1141) capture the exploratory nature of the study. The authors might describe how a topic is “new” or reference “change”. “As a working hypothesis, the picture is only new, however, in its interpretation” (Milnes 1974 , p. 1731). In a study of soil genesis, Arnold ( 1965 , p. 718) notes “Sequential models, formulated as working hypotheses, are subject to further investigation and change”. Any 2020 article dealing with COVID-19 and respiratory distress would be preliminary almost by definition (Ciceri et al. 2020 ).

5 Philosophical roots of methodology

According to Kaplan ( 1964 , p. 23) “the aim of methodology is to help us understand, in the broadest sense not the products of scientific inquiry but the process itself”. Methods contain philosophical principles that distinguish them from other “human enterprises and interests” (Kaplan 1964 , p. 23). Contemporary research methodology is generally classified as quantitative, qualitative and mixed methods. Leading scholars of methodology have associated each with a philosophical underpinning—positivism (or post-positivism), interpretivism or constructivist and pragmatism, respectively (Guba 1987 ; Guba and Lincoln 1981 ; Schrag 1992 ; Stebbins 2001 ; Mackenzi and Knipe 2006 ; Atieno 2009 ; Levers 2013 ; Morgan 2007 ; O’Connor et al. 2008 ; Johnson and Onwuegbuzie 2004 ; Twining et al. 2017 ). This section summarizes how the literature often describes these philosophies and informs contemporary methodology and its literature.

Positivism and its more contemporary version, post-positivism, maintains an objectivist ontology or assumes an objective reality, which can be uncovered (Levers 2013 ; Twining et al. 2017 ). Footnote 3 Time and context free generalizations are possible and “real causes of social scientific outcomes can be determined reliably and validly (Johnson and Onwuegbunzie 2004 , p. 14). Further, “explanation of the social world is possible through a logical reduction of social phenomena to physical terms”. It uses an empiricist epistemology which “implies testability against observation, experimentation, or comparison” (Whetsell and Shields 2015 , pp. 420–421). Correspondence theory, a tenet of positivism, asserts that “to each concept there corresponds a set of operations involved in its scientific use” (Kaplan 1964 , p. 40).

The interpretivist, constructivists or post-modernist approach is a reaction to positivism. It uses a relativist ontology and a subjectivist epistemology (Levers 2013 ). In this world of multiple realities, context free generalities are impossible as is the separation of facts and values. Causality, explanation, prediction, experimentation depend on assumptions about the correspondence between concepts and reality, which in the absence of an objective reality is impossible. Empirical research can yield “contextualized emergent understanding rather than the creation of testable theoretical structures” (O’Connor et al. 2008 , p. 30). The distinctively different world views of positivist/post positivist and interpretivist philosophy is at the core of many controversies in methodology, social and policy science literature (Casula 2020b ).

With its focus on dissolving dualisms, pragmatism steps outside the objective/subjective debate. Instead, it asks, “what difference would it make to us if the statement were true” (Kaplan 1964 , p. 42). Its epistemology is connected to purposeful inquiry. Pragmatism has a “transformative, experimental notion of inquiry” anchored in pluralism and a focus on constructing conceptual and practical tools to resolve “problematic situations” (Shields 1998 ; Shields and Rangarajan 2013 ). Exploration and working hypotheses are most comfortably situated within the pragmatic philosophical perspective.

6 Research approaches

Empirical investigation relies on three types of methodology—quantitative, qualitative and mixed methods.

6.1 Quantitative methods

Quantitative methods uses deductive logic and formal hypotheses or models to explain, predict, and eventually establish causation (Hyde 2000 ; Kaplan 1964 ; Johnson and Onwuegbunzie 2004 ; Morgan 2007 ). Footnote 4 The correspondence between the conceptual and empirical world make measures possible. Measurement assigns numbers to objects, events or situations and allows for standardization and subtle discrimination. It also allows researchers to draw on the power of mathematics and statistics (Kaplan 1964 , pp. 172–174). Using the power of inferential statistics, quantitative research employs research designs, which eliminate competing hypotheses. It is high in external validity or the ability to generalize to the whole. The research results are relatively independent of the researcher (Johnson & Onwuegbunzie 2004 ).

Quantitative methods depend on the quality of measurement and a priori conceptualization, and adherence to the underlying assumptions of inferential statistics. Critics charge that hypotheses and frameworks needlessly constrain inquiry (Johnson and Onwuegbunzie 2004 , p. 19). Hypothesis testing quantitative methods support the explanatory purpose.

6.2 Qualitative methods

Qualitative researchers who embrace the post-modern, interpretivist view, Footnote 5 question everything about the nature of quantitative methods (Willis et al. 2007 ). Rejecting the possibility of objectivity, correspondence between ideas and measures, and the constraints of a priori theorizing they focus on “unique impressions and understandings of events rather than to generalize the findings” (Kolb 2012 , p. 85). Characteristics of traditional qualitative research include “induction, discovery, exploration, theory/hypothesis generation and the researcher as the primary ‘instrument’ of data collection” (Johnson and Onwuegbunzie 2004 , p. 18). It also concerns itself with forming “unique impressions and understandings of events rather than to generalize findings” (Kolb 2012 , p. 85). The data of qualitative methods are generated via interviews, direct observation, focus groups and analysis of written records or artifacts.

Qualitative methods provide for understanding and “description of people’s personal experiences of phenomena”. They enable descriptions of detailed “phenomena as they are situated and embedded in local contexts.” Researchers use naturalistic settings to “study dynamic processes” and explore how participants interpret experiences. Qualitative methods have an inherent flexibility, allowing researchers to respond to changes in the research setting. They are particularly good at narrowing to the particular and on the flipside have limited external validity (Johnson and Onwuegbunzie 2004 , p. 20). Instead of specifying a suitable sample size to draw conclusions, qualitative research uses the notion of saturation (Morse 1995 ).

Saturation is used in grounded theory—a widely used and respected form of qualitative research, and a well-known interpretivist qualitative research method. Introduced by Glaser and Strauss ( 1967 ), this “grounded on observation” (Patten and Newhart 2000 , p. 27) methodology, focuses on “the creation of emergent understanding” (O’Connor et al. 2008 , p. 30). It uses the Constant Comparative method, whereby researchers develop theory from data as they code and analyze at the same time. Data collection, coding and analysis along with theoretical sampling are systematically combined to generate theory (Kolb 2012 , p. 83). The qualitative methods discussed here support exploratory research.

A close look at the two philosophies and assumptions of quantitative and qualitative research suggests two contradictory world views. The literature has labeled these contradictory views the Incompatibility Theory, which sets up a quantitative versus qualitative tension similar to the seeming separation of art and science or fact and values (Smith 1983a , b ; Guba 1987 ; Smith and Heshusius 1986 ; Howe 1988 ). The incompatibility theory does not make sense in practice. Yin ( 1981 , 1992 , 2011 , 2017 ), a prominent case study scholar, showcases a deductive research methodology that crosses boundaries using both quantaitive and qualitative evidence when appropriate.

6.3 Mixed methods

Turning the “Incompatibility Theory” on its head, Mixed Methods research “combines elements of qualitative and quantitative research approaches … for the broad purposes of breadth and depth of understanding and corroboration” (Johnson et al. 2007 , p. 123). It does this by partnering with philosophical pragmatism. Footnote 6 Pragmatism is productive because “it offers an immediate and useful middle position philosophically and methodologically; it offers a practical and outcome-oriented method of inquiry that is based on action and leads, iteratively, to further action and the elimination of doubt; it offers a method for selecting methodological mixes that can help researchers better answer many of their research questions” (Johnson and Onwuegbunzie 2004 , p. 17). What is theory for the pragmatist “any theoretical model is for the pragmatist, nothing more than a framework through which problems are perceived and subsequently organized ” (Hothersall 2019 , p. 5).

Brendel ( 2009 ) constructed a simple framework to capture the core elements of pragmatism. Brendel’s four “p”’s—practical, pluralism, participatory and provisional help to show the relevance of pragmatism to mixed methods. Pragmatism is purposeful and concerned with the practical consequences. The pluralism of pragmatism overcomes quantitative/qualitative dualism. Instead, it allows for multiple perspectives (including positivism and interpretivism) and, thus, gets around the incompatibility problem. Inquiry should be participatory or inclusive of the many views of participants, hence, it is consistent with multiple realities and is also tied to the common concern of a problematic situation. Finally, all inquiry is provisional . This is compatible with experimental methods, hypothesis testing and consistent with the back and forth of inductive and deductive reasoning. Mixed methods support exploratory research.

Advocates of mixed methods research note that it overcomes the weaknesses and employs the strengths of quantitative and qualitative methods. Quantitative methods provide precision. The pictures and narrative of qualitative techniques add meaning to the numbers. Quantitative analysis can provide a big picture, establish relationships and its results have great generalizability. On the other hand, the “why” behind the explanation is often missing and can be filled in through in-depth interviews. A deeper and more satisfying explanation is possible. Mixed-methods brings the benefits of triangulation or multiple sources of evidence that converge to support a conclusion. It can entertain a “broader and more complete range of research questions” (Johnson and Onwuegbunzie 2004 , p. 21) and can move between inductive and deductive methods. Case studies use multiple forms of evidence and are a natural context for mixed methods.

One thing that seems to be missing from mixed method literature and explicit design is a place for conceptual frameworks. For example, Heyvaert et al. ( 2013 ) examined nine mixed methods studies and found an explicit framework in only two studies (transformative and pragmatic) (p. 663).

7 Theory and hypotheses: where is and what is theory?

Theory is key to deductive research. In essence, empirical deductive methods test theory. Hence, we shift our attention to theory and the role and functions of the hypotheses in theory. Oppenheim and Putnam ( 1958 ) note that “by a ‘theory’ (in the widest sense) we mean any hypothesis, generalization or law (whether deterministic or statistical) or any conjunction of these” (p. 25). Van Evera ( 1997 ) uses a similar and more complex definition “theories are general statements that describe and explain the causes of effects of classes of phenomena. They are composed of causal laws or hypotheses, explanations, and antecedent conditions” (p. 8). Sutton and Staw ( 1995 , p. 376) in a highly cited article “What Theory is Not” assert the that hypotheses should contain logical arguments for “why” the hypothesis is expected. Hypotheses need an underlying causal argument before they can be considered theory. The point of this discussion is not to define theory but to establish the importance of hypotheses in theory.

Explanatory research is implicitly relational (A explains B). The hypotheses of explanatory research lay bare these relationships. Popular definitions of hypotheses capture this relational component. For example, the Cambridge Dictionary defines a hypothesis a “an idea or explanation for something that is based on known facts but has not yet been proven”. Vocabulary.Com’s definition emphasizes explanation, a hypothesis is “an idea or explanation that you then test through study and experimentation”. According to Wikipedia a hypothesis is “a proposed explanation for a phenomenon”. Other definitions remove the relational or explanatory reference. The Oxford English Dictionary defines a hypothesis as a “supposition or conjecture put forth to account for known facts.” Science Buddies defines a hypothesis as a “tentative, testable answer to a scientific question”. According to the Longman Dictionary the hypothesis is “an idea that can be tested to see if it is true or not”. The Urban Dictionary states a hypothesis is “a prediction or educated-guess based on current evidence that is yet be tested”. We argue that the hypotheses of exploratory research— working hypothesis — are not bound by relational expectations. It is this flexibility that distinguishes the working hypothesis.

Sutton and Staw (1995) maintain that hypotheses “serve as crucial bridges between theory and data, making explicit how the variables and relationships that follow from a logical argument will be operationalized” (p. 376, italics added). The highly rated journal, Computers and Education , Twining et al. ( 2017 ) created guidelines for qualitative research as a way to improve soundness and rigor. They identified the lack of alignment between theoretical stance and methodology as a common problem in qualitative research. In addition, they identified a lack of alignment between methodology, design, instruments of data collection and analysis. The authors created a guidance summary, which emphasized the need to enhance coherence throughout elements of research design (Twining et al. 2017 p. 12). Perhaps the bridging function of the hypothesis mentioned by Sutton and Staw (1995) is obscured and often missing in qualitative methods. Working hypotheses can be a tool to overcome this problem.

For reasons, similar to those used by mixed methods scholars, we look to classical pragmatism and the ideas of John Dewey to inform our discussion of theory and working hypotheses. Dewey ( 1938 ) treats theory as a tool of empirical inquiry and uses a map metaphor (p. 136). Theory is like a map that helps a traveler navigate the terrain—and should be judged by its usefulness. “There is no expectation that a map is a true representation of reality. Rather, it is a representation that allows a traveler to reach a destination (achieve a purpose). Hence, theories should be judged by how well they help resolve the problem or achieve a purpose ” (Shields and Rangarajan 2013 , p. 23). Note that we explicitly link theory to the research purpose. Theory is never treated as an unimpeachable Truth, rather it is a helpful tool that organizes inquiry connecting data and problem. Dewey’s approach also expands the definition of theory to include abstractions (categories) outside of causation and explanation. The micro-conceptual frameworks Footnote 7 introduced in Table  1 are a type of theory. We define conceptual frameworks as the “way the ideas are organized to achieve the project’s purpose” (Shields and Rangarajan 2013 p. 24). Micro-conceptual frameworks do this at the very close to the data level of analysis. Micro-conceptual frameworks can direct operationalization and ways to assess measurement or evidence at the individual research study level. Again, the research purpose plays a pivotal role in the functioning of theory (Shields and Tajalli 2006 ).

8 Working hypothesis: methods and data analysis

We move on to answer the remaining questions in the Table  1 . We have established that exploratory research is extremely flexible and idiosyncratic. Given this, we will proceed with a few examples and draw out lessons for developing an exploratory purpose, building a framework and from there identifying data collection techniques and the logics of hypotheses testing and analysis. Early on we noted the value of the Working Hypothesis framework for student empirical research and applied research. The next section uses a masters level student’s work to illustrate the usefulness of working hypotheses as a way to incorporate the literature and structure inquiry. This graduate student was also a mature professional with a research question that emerged from his job and is thus an example of applied research.

Master of Public Administration student, Swift ( 2010 ) worked for a public agency and was responsible for that agency’s sexual harassment training. The agency needed to evaluate its training but had never done so before. He also had never attempted a significant empirical research project. Both of these conditions suggest exploration as a possible approach. He was interested in evaluating the training program and hence the project had a normative sense. Given his job, he already knew a lot about the problem of sexual harassment and sexual harassment training. What he did not know much about was doing empirical research, reviewing the literature or building a framework to evaluate the training (working hypotheses). He wanted a framework that was flexible and comprehensive. In his research, he discovered Lundvall’s ( 2006 ) knowledge taxonomy summarized with four simple ways of knowing ( Know - what, Know - how, Know - why, Know - who ). He asked whether his agency’s training provided the participants with these kinds of knowledge? Lundvall’s categories of knowing became the basis of his working hypotheses. Lundvall’s knowledge taxonomy is well suited for working hypotheses because it is so simple and is easy to understand intuitively. It can also be tailored to the unique problematic situation of the researcher. Swift ( 2010 , pp. 38–39) developed four basic working hypotheses:

WH1: Capital Metro provides adequate know - what knowledge in its sexual harassment training

WH2: Capital Metro provides adequate know - how knowledge in its sexual harassment training

WH3: Capital Metro provides adequate know - why knowledge in its sexual harassment training

WH4: Capital Metro provides adequate know - who knowledge in its sexual harassment training

From here he needed to determine what would determine the different kinds of knowledge. For example, what constitutes “know what” knowledge for sexual harassment training. This is where his knowledge and experience working in the field as well as the literature come into play. According to Lundvall et al. ( 1988 , p. 12) “know what” knowledge is about facts and raw information. Swift ( 2010 ) learned through the literature that laws and rules were the basis for the mandated sexual harassment training. He read about specific anti-discrimination laws and the subsequent rules and regulations derived from the laws. These laws and rules used specific definitions and were enacted within a historical context. Laws, rules, definitions and history became the “facts” of Know-What knowledge for his working hypothesis. To make this clear, he created sub-hypotheses that explicitly took these into account. See how Swift ( 2010 , p. 38) constructed the sub-hypotheses below. Each sub-hypothesis was defended using material from the literature (Swift 2010 , pp. 22–26). The sub-hypotheses can also be easily tied to evidence. For example, he could document that the training covered anti-discrimination laws.

WH1: Capital Metro provides adequate know - what knowledge in its sexual Harassment training

WH1a: The sexual harassment training includes information on anti-discrimination laws (Title VII).

WH1b: The sexual harassment training includes information on key definitions.

WH1c: The sexual harassment training includes information on Capital Metro’s Equal Employment Opportunity and Harassment policy.

WH1d: Capital Metro provides training on sexual harassment history.

Know-How knowledge refers to the ability to do something and involves skills (Lundvall and Johnson 1994 , p. 12). It is a kind of expertise in action. The literature and his experience allowed James Smith to identify skills such as how to file a claim or how to document incidents of sexual harassment as important “know-how” knowledge that should be included in sexual harassment training. Again, these were depicted as sub-hypotheses.

WH2: Capital Metro provides adequate know - how knowledge in its sexual Harassment training

WH2a: Training is provided on how to file and report a claim of harassment

WH2b: Training is provided on how to document sexual harassment situations.

WH2c: Training is provided on how to investigate sexual harassment complaints.

WH2d: Training is provided on how to follow additional harassment policy procedures protocol

Note that the working hypotheses do not specify a relationship but rather are simple declarative sentences. If “know-how” knowledge was found in the sexual harassment training, he would be able to find evidence that participants learned about how to file a claim (WH2a). The working hypothesis provides the bridge between theory and data that Sutton and Staw (1995) found missing in exploratory work. The sub-hypotheses are designed to be refined enough that the researchers would know what to look for and tailor their hunt for evidence. Figure  1 captures the generic sub-hypothesis design.

figure 1

A Common structure used in the development of working hypotheses

When expected evidence is linked to the sub-hypotheses, data, framework and research purpose are aligned. This can be laid out in a planning document that operationalizes the data collection in something akin to an architect’s blueprint. This is where the scholar explicitly develops the alignment between purpose, framework and method (Shields and Rangarajan 2013 ; Shields et al. 2019b ).

Table  2 operationalizes Swift’s working hypotheses (and sub-hypotheses). The table provide clues as to what kind of evidence is needed to determine whether the hypotheses are supported. In this case, Smith used interviews with participants and trainers as well as a review of program documents. Column one repeats the sub-hypothesis, column two specifies the data collection method (here interviews with participants/managers and review of program documents) and column three specifies the unique questions that focus the investigation. For example, the interview questions are provided. In the less precise world of qualitative data, evidence supporting a hypothesis could have varying degrees of strength. This too can be specified.

For Swift’s example, neither the statistics of explanatory research nor the open-ended questions of interpretivist, inductive exploratory research is used. The deductive logic of inquiry here is somewhat intuitive and similar to a detective (Ulriksen and Dadalauri 2016 ). It is also a logic used in international law (Worster 2013 ). It should be noted that the working hypothesis and the corresponding data collection protocol does not stop inquiry and fieldwork outside the framework. The interviews could reveal an unexpected problem with Smith’s training program. The framework provides a very loose and perhaps useful ways to identify and make sense of the data that does not fit the expectations. Researchers using working hypotheses should be sensitive to interesting findings that fall outside their framework. These could be used in future studies, to refine theory or even in this case provide suggestions to improve sexual harassment training. The sensitizing concepts mentioned by Gilgun ( 2015 ) are free to emerge and should be encouraged.

Something akin to working hypotheses are hidden in plain sight in the professional literature. Take for example Kerry Crawford’s ( 2017 ) book Wartime Sexual Violence. Here she explores how basic changes in the way “advocates and decision makers think about and discuss conflict-related sexual violence” (p. 2). She focused on a subsequent shift from silence to action. The shift occurred as wartime sexual violence was reframed as a “weapon of war”. The new frame captured the attention of powerful members of the security community who demanded, initiated, and paid for institutional and policy change. Crawford ( 2017 ) examines the legacy of this key reframing. She develops a six-stage model of potential international responses to incidents of wartime violence. This model is fairly easily converted to working hypotheses and sub-hypotheses. Table  3 shows her model as a set of (non-relational) working hypotheses. She applied this model as a way to gather evidence among cases (e.g., the US response to sexual violence in the Democratic Republic of the Congo) to show the official level of response to sexual violence. Each case study chapter examined evidence to establish whether the case fit the pattern formalized in the working hypotheses. The framework was very useful in her comparative context. The framework allowed for consistent comparative analysis across cases. Her analysis of the three cases went well beyond the material covered in the framework. She freely incorporated useful inductively informed data in her analysis and discussion. The framework, however, allowed for alignment within and across cases.

9 Conclusion

In this article we argued that the exploratory research is also well suited for deductive approaches. By examining the landscape of deductive, exploratory research, we proposed the working hypothesis as a flexible conceptual framework and a useful tool for doing exploratory studies. It has the potential to guide and bring coherence across the steps in the research process. After presenting the nature of exploratory research purpose and how it differs from two types of research purposes identified in the literature—explanation, and description. We focused on answering four different questions in order to show the link between micro-conceptual frameworks and research purposes in a deductive setting. The answers to the four questions are summarized in Table  4 .

Firstly, we argued that working hypothesis and exploration are situated within the pragmatic philosophical perspective. Pragmatism allows for pluralism in theory and data collection techniques, which is compatible with the flexible exploratory purpose. Secondly, after introducing and discussing the four core elements of pragmatism (practical, pluralism, participatory, and provisional), we explained how the working hypothesis informs the methodologies and evidence collection of deductive exploratory research through a presentation of the benefits of triangulation provided by mixed methods research. Thirdly, as is clear from the article title, we introduced the working hypothesis as the micro-conceptual framework for deductive explorative research. We argued that the hypotheses of explorative research, which we call working hypotheses are distinguished from those of the explanatory research, since they do not require a relational component and are not bound by relational expectations. A working hypothesis is extremely flexible and idiosyncratic, and it could be viewed as a statement or group of statements of expectations tested in action depending on the research question. Using examples, we concluded by explaining how working hypotheses inform data collection and analysis for deductive exploratory research.

Crawford’s ( 2017 ) example showed how the structure of working hypotheses provide a framework for comparative case studies. Her criteria for analysis were specified ahead of time and used to frame each case. Thus, her comparisons were systemized across cases. Further, the framework ensured a connection between the data analysis and the literature review. Yet the flexible, working nature of the hypotheses allowed for unexpected findings to be discovered.

The evidence required to test working hypotheses is directed by the research purpose and potentially includes both quantitative and qualitative sources. Thus, all types of evidence, including quantitative methods should be part of the toolbox of deductive, explorative research. We show how the working hypotheses, as a flexible exploratory framework, resolves many seeming dualisms pervasive in the research methods literature.

To conclude, this article has provided an in-depth examination of working hypotheses taking into account philosophical questions and the larger formal research methods literature. By discussing working hypotheses as applied, theoretical tools, we demonstrated that working hypotheses fill a unique niche in the methods literature, since they provide a way to enhance alignment in deductive, explorative studies.

In practice, quantitative scholars often run multivariate analysis on data bases to find out if there are correlations. Hypotheses are tested because the statistical software does the math, not because the scholar has an a priori, relational expectation (hypothesis) well-grounded in the literature and supported by cogent arguments. Hunches are just fine. This is clearly an inductive approach to research and part of the large process of inquiry.

In 1958 , Philosophers of Science, Oppenheim and Putnam use the notion of Working Hypothesis in their title “Unity of Science as Working Hypothesis.” They too, use it as a big picture concept, “unity of science in this sense, can be fully realized constitutes an over-arching meta-scientific hypothesis, which enables one to see a unity in scientific activities that might otherwise appear disconnected or unrelated” (p. 4).

It should be noted that the positivism described in the research methods literature does not resemble philosophical positivism as developed by philosophers like Comte (Whetsell and Shields 2015 ). In the research methods literature “positivism means different things to different people….The term has long been emptied of any precise denotation …and is sometimes affixed to positions actually opposed to those espoused by the philosophers from whom the name derives” (Schrag 1992 , p. 5). For purposes of this paper, we are capturing a few essential ways positivism is presented in the research methods literature. This helps us to position the “working hypothesis” and “exploratory” research within the larger context in contemporary research methods. We are not arguing that the positivism presented here is anything more. The incompatibility theory discussed later, is an outgrowth of this research methods literature…

It should be noted that quantitative researchers often use inductive reasoning. They do this with existing data sets when they run correlations or regression analysis as a way to find relationships. They ask, what does the data tell us?

Qualitative researchers are also associated with phenomenology, hermeneutics, naturalistic inquiry and constructivism.

See Feilzer ( 2010 ), Howe ( 1988 ), Johnson and Onwuegbunzie ( 2004 ), Morgan ( 2007 ), Onwuegbuzie and Leech ( 2005 ), Biddle and Schafft ( 2015 ).

The term conceptual framework is applicable in a broad context (see Ravitch and Riggan 2012 ). The micro-conceptual framework narrows to the specific study and informs data collection (Shields and Rangarajan 2013 ; Shields et al. 2019a ) .

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Casula, M., Rangarajan, N. & Shields, P. The potential of working hypotheses for deductive exploratory research. Qual Quant 55 , 1703–1725 (2021). https://doi.org/10.1007/s11135-020-01072-9

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  8. How to Write a Strong Hypothesis

    6. Write a null hypothesis. If your research involves statistical hypothesis testing, you will also have to write a null hypothesis. The null hypothesis is the default position that there is no association between the variables. The null hypothesis is written as H 0, while the alternative hypothesis is H 1 or H a.

  9. Descriptive Research

    Descriptive research is distinct from correlational research, in which psychologists formally test whether a relationship exists between two or more variables. Experimental research goes a step further beyond descriptive and correlational research and randomly assigns people to different conditions, using hypothesis testing to make inferences ...

  10. Descriptive Research

    Descriptive research aims to accurately and systematically describe a population, situation or phenomenon. It can answer what, where, when and how questions, but not why questions. A descriptive research design can use a wide variety of research methods to investigate one or more variables. Unlike in experimental research, the researcher does ...

  11. Descriptive Research

    Descriptive research is distinct from correlational research, in which researchers formally test whether a relationship exists between two or more variables. Experimental research goes a step further beyond descriptive and correlational research and randomly assigns people to different conditions, using hypothesis testing to make inferences ...

  12. Descriptive Research Design

    Descriptive research aims to accurately and systematically describe a population, situation or phenomenon. It can answer what, where, when, and how questions, but not why questions. A descriptive research design can use a wide variety of research methods to investigate one or more variables. Unlike in experimental research, the researcher does ...

  13. Quantitative analysis: Descriptive statistics

    Numeric data collected in a research project can be analysed quantitatively using statistical tools in two different ways. Descriptive analysis refers to statistically describing, aggregating, and presenting the constructs of interest or associations between these constructs.Inferential analysis refers to the statistical testing of hypotheses (theory testing).

  14. Research Questions & Hypotheses

    The nature of the research question (descriptive, comparative, or relationship-based) specifies the research's purpose. Examples include: ... Hypothesis testing helps determine if observed findings are due to true differences and not chance. Hypotheses can be 1-sided (specific direction of difference) or 2-sided (presence of a difference ...

  15. Descriptive Research Studies

    Descriptive research may identify areas in need of additional research and relationships between variables that require future study. Descriptive research is often referred to as "hypothesis generating research." Depending on the data collection method used, descriptive studies can generate rich datasets on large and diverse samples. Limitations:

  16. Research Hypothesis: Definition, Types, Examples and Quick Tips

    3. Simple hypothesis. A simple hypothesis is a statement made to reflect the relation between exactly two variables. One independent and one dependent. Consider the example, "Smoking is a prominent cause of lung cancer." The dependent variable, lung cancer, is dependent on the independent variable, smoking. 4.

  17. Descriptive Research

    Descriptive research is distinct from correlational research, in which psychologists formally test whether a relationship exists between two or more variables. Experimental research goes a step further beyond descriptive and correlational research and randomly assigns people to different conditions, using hypothesis testing to make inferences ...

  18. Inferential Statistics

    Hypothesis testing. Hypothesis testing is a formal process of statistical analysis using inferential statistics. The goal of hypothesis testing is to compare populations or assess relationships between variables using samples. Hypotheses, or predictions, are tested using statistical tests. Statistical tests also estimate sampling errors so that ...

  19. Descriptive Research

    Descriptive research is distinct from correlational research, in which psychologists formally test whether a relationship exists between two or more variables. Experimental research goes a step further beyond descriptive and correlational research and randomly assigns people to different conditions, using hypothesis testing to make inferences ...

  20. Descriptive Research Design

    As discussed earlier, common research methods for descriptive research include surveys, case studies, observational studies, cross-sectional studies, and longitudinal studies. Design your study: Plan the details of your study, including the sampling strategy, data collection methods, and data analysis plan.

  21. Descriptive Statistics and Normality Tests for Statistical Data

    Descriptive statistics are an important part of biomedical research which is used to describe the basic features of the data in the study. They provide simple summaries about the sample and the measures. Measures of the central tendency and dispersion are used to describe the quantitative data. For the continuous data, test of the normality is ...

  22. The potential of working hypotheses for deductive exploratory research

    Explanatory research is closely tied to hypothesis testing. Theory is tested using deductive reasoning, which goes from the general to the specific (Hyde 2000, p. 83). Hypotheses provide a frame for explanatory research connecting the research purpose to other parts of the research process (variable construction, choice of data, statistical tests).

  23. (PDF) FORMULATING AND TESTING HYPOTHESIS

    The researcher states a hypothesis to be tested, formulates an analysis plan, analyzes sample data. according to the plan, and accepts or rejects the null hypothesis, based on r esults of the ...