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6 Innovative Alternatives To The Traditional Business Plan

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Competition is fierce and many ambitious individuals have the same vision of success as you do. And the best place to start beating the competition (after coming up with a killer idea) is with a well laid out business plan.

Now if you’ve looked into the topic, then you know that there’s a lot of debate on whether or not the traditional business plan is still effective. For budding entrepreneurs today, the business plan is outdated, overly complex and unnecessary . This leads us to ask the obvious question: If you still need to map out your business idea for others, where does this leave you?

If you’re looking to create a business plan that can impress investors, here are some modern ideas and innovative services you should consider.

Use A PowerPoint Slide Deck For Effective Pitch Meetings

PowerPoint has always been the tool of choice for presenting ideas. Why not use it for pitching your business?

Walking potential investors through a PowerPoint presentation on your iPad can be very effective. Take Tim Young, founder of Socialcast, for example. He used 5 slides for a business pitch  in 2010 and managed to raise over 10 million in investment funds for 2 startups.

From his experience, he found that a presentation can help your pitch because “by sharing a screen and sitting in close proximity to each other, the environment naturally becomes more comfortable and relaxed.” Certainly an idea worth considering if you get nervous while presenting.

Create A Successful Business Model With  LaunchBoard

With LaunchBoard , you can create, both simple or complex business models in no time. The tool is a perfect solution when you need to define your business and understand your customers. With several important features, such as analyzing data and deciding the best way to move forward, the tool has all the necessary options for any companies to succeed.

Business Model Tool

Image Source: LaunchBoard.io

You can track your team’s progress with an easy access to members KPI’s and the ability to get involved in every decision-making process. Discover and develop new market opportunities, brainstorm and test ideas, organize files quickly and make all information understandable to everyone.

Use A Lean Canvas For Concise Business Plans

Just because your business plan is short doesn’t mean it isn’t well thought out. When you create one with Lean Stack , you can boil down the essentials down to a one page blue print for quick at-a-glance reading.

One Page Business Model

Using a Lean Canvas is best for those situations where you’re making a pitch to investors who  have very little time and can’t go through all the nitty-gritty details. This is a paid service, but offers  free 30-day trials for both individual and team plans.

Grow Your Busines With Strategyzer

Image Source: Strategyzer.com

With Strategyzer’s business model canvas, you are getting a platform and services that  understand their customers. The numbers speak for themselves — over 5 million active users. With Strategyzer you can easily create better products and quickly grow your business. Moreover, with this app, you can analyze any business idea and identify its market potential. It offers training options for the entire companies or simply one person.

Create  A Visual Business Plan With Pinterest

This idea may go against what you know about best business plan practices, but using Pinterest can be a creative way of visualizing your idea for others. In fact, Tim Berry, angel investor, business planner and entrepreneur, stands behind the idea.

According to him, a   business plan created with Pinterest is more accessible than a slide deck and is helpful in steering your business in the right direction. This method doesn’t describe your business; it focuses on the output of the plan.

As Tim Berry points out, “a business plan is worthwhile because of the decisions that result from it. If the Pinterest plan helps you organize a team and set the main points so you can move forward logically, why not?” I think that sums it up exactly.

Use Live Plan For Easy To Read Business Plans

Like the other suggested ideas, Live Plan tries to combine the serious nature of business plans with easy to read formats. It offers everything needed to keep your financials, business pitch and plan in check with an admin dashboard and support for team collaboration.

Live Plan makes it easy for you to forecast and prioritize the main financial elements of your business strategy like value propositions, key partnerships, cost structure and so on. This service is perfect for pitching a concise business plan investors and banks can instantly understand.

In this day and age, packaging and presenting your business plan effectively is becoming increasingly important if you want to stand out. Have you created a traditional business plan in the past? Which alternative would you use?

Business Pro Planner

What Are Strategic Alternatives in a Business Plan for 2023? 

Clear objectives and a strong company strategy are necessary for navigating the commercial world. Analyzing strategic options is essential. These many strategies aid in a company’s achievement of its objectives. They are crucial to effective strategic management and planning because they create a foundation for stakeholder satisfaction and competitive advantage.

In this journey, we will delve into strategic alternatives in a business plan and their role in shaping robust business strategies. Our goal is to offer advice on making informed decisions and evaluating strategic alternatives. It’s about finding the best alternative to ensure profitability and shareholder returns.

Join us as we investigate how to plan your company’s course, engage in successful competition, and adjust to the strategies that are always changing in the market. Let’s uncover how to capitalize on opportunities and mitigate risks in the pursuit of successful strategic management.

Table of Contents

Understanding Strategic Alternatives in Business Plan

Understanding Strategic Alternatives in Business Plan

What are Strategic Alternatives?

Strategic alternatives are different options that a business can choose to meet its goals. Some common strategic alternatives in a business plan are expanding into new markets, adding new products, mergers, takeovers, and partnerships. Evaluating alternatives helps companies pick the best path forward. It lets them weigh the pros and cons of different choices.

How it Aligns with the Goals and Objectives of a Business:

  • Picking alternatives that match short and long-term goals is key. It keeps plans focused.
  • Alternatives should move the business closer to objectives. Like growing market reach or profits.
  • Metrics help track progress. Is a new market increasing sales as projected?
  • Compare alternatives to see which fits goals best. Ensure they align before moving forward.
  • Gaps appear when current options miss key goals. It signals a need for new alternatives.

Alignment keeps plans on track. It lets leaders pick options to strategically hit targets.

Why are Strategic Alternatives Important for Business Success?

  • Weighing options forces move beyond the status quo to drive growth.
  • Analysis uncovers risks so companies can prepare.
  • Seeing multiple paths allows seizing opportunities as conditions change.
  • Leaders can make bold strategic shifts to gain an edge.
  • Regular evaluation gives the flexibility to pivot when needed.

Without assessing options, firms hit roadblocks. Alternatives let them route around issues. They allow smart risk-taking. Companies must scan the horizon. They need visibility to emerging routes. Evaluating alternatives powers informed choices. It provides potential paths for progress.

The SWOT Analysis Framework: A Strategic Beacon

SWOT analysis is a useful strategic planning tool to evaluate alternatives. It identifies internal strengths and weaknesses. It also looks at external opportunities and threats. Conducting a SWOT analysis helps businesses in several ways:

The SWOT Analysis Framework

  • It assesses the current strategic position based on concrete factors.
  • The insights it provides allow businesses to leverage strengths and mitigate weaknesses.
  • By revealing potential threats, it helps businesses prepare contingency plans.
  • Looking at opportunities allows seizing promising openings at the right time.

SWOT has four elements that provide a comprehensive picture:

  • Strengths: Internal attributes like human talent, IP, processes, and brand equity.
  • Weaknesses: Internal gaps like inadequate capacity, lack of skills, and high costs.
  • Opportunities: External potential upsides like unmet customer needs, new markets, and partnerships.
  • Threats: External hazards like new regulations, shifting technology, and increased competition.

SWOT’s Role in Strategic Alternatives:

  • SWOT provides a detailed overview, aiding in the selection of the best alternative.
  • It ensures the chosen strategic alternatives align with the business’s capabilities and the market landscape.
  • Businesses may carve themselves a distinct niche in the market by capitalizing on their advantages and capabilities.
  • It promotes the creation of plans that set a company apart from rivals and guarantee its enduring prosperity and profitability.

Types of Strategic Alternatives in a Business Plan

Types of Strategic Alternatives in a Business Plan

Market Penetration:

Market penetration focuses on increasing market share for existing products in their current markets.

  • It typically involves tactics like increased marketing, lower prices, and more distribution channels.
  • The goal is to drive growth by reaching and selling to more customers within existing segments.
  • Pros are relatively low risk and quick implementation. Cons are lack of diversification and reliance on existing products.
  • Examples include boosting marketing spend to gain share or expanding distributors.

Product Development:

Product development means creating new products and services to offer existing customers and markets.

  • This leverages existing competencies but expands offerings to provide fresh value.
  • Risks include high development costs and uncertain demand. Rewards include diversified revenue streams.
  • Risks and Rewards: Balancing innovation with market acceptance is crucial.
  • Pace of innovation must match customer needs and tech trends. Offerings should build on current strengths.
  • Examples include R&D efforts, new feature development, and entering new segments.

Market Development:

Market development brings current offerings into new markets and customer segments.

  • Diversification into new demographics, distribution channels, and geographic regions.
  • Reduces reliance on existing markets while expanding consumer and audience reach.
  • Requires market research to identify and effectively engage new opportunities.
  • Examples include entering new countries, new distribution channels, and product repositioning.

Diversification:

Diversification expands offerings and markets simultaneously.

  • Involves new products for new segments, expanding the business scope.
  • Mitigates risk of a slowing market by broadening into multiple streams.
  • Should fit cohesively with the core business to maximize existing capabilities.
  • Examples include technology firms expanding into hardware and software.

Acquisition:

Acquiring competitors and complementary businesses can fuel growth.

  • Provides quick access to new capabilities, offerings, customers, and market share.
  • Risks include high acquisition costs and integration challenges.
  • Aligns best when the target company augments current weaknesses and fits culturally.
  • Examples include merging with a competitor or buying a tech startup.

Restructuring:

Restructuring overhauls internal organization, operations, and staffing.

  • Used to reduce inefficiencies, streamline processes, and optimize operations.
  • Improves resource allocation, decision-making, innovation, and accountability.
  • Risks include the temporary decline in productivity and morale challenges.
  • Examples include reorganizing business units, consolidation, and headcount optimization.

Divestment/Liquidation:

Divestment involves selling off assets, units, or entire parts of the business.

  • Sheds low-performing segments to focus on more profitable activities.
  • Provides influx of capital from sale which can fuel more strategic goals.
  • Carries the risk of valuable capability loss and buyer uncertainty.
  • Examples include selling an underperforming business unit.

How to Develop Strategic Alternatives for Your Business:

  • Research the industry trends, competitors, and market deeply.
  • Look internally at strengths, weaknesses, and resources (SWOT).
  • Brainstorm possibilities like new markets, products, and deals.
  • Judge strategic fit and feasibility to filter options.
  • Analyze risks, returns, and costs of remaining alternatives. 
  • Gather input from key internal and external stakeholders.
  • Weigh the pros and cons. Measure against goals.
  • Pick 1-2 best options with the highest potential.

Developing alternatives takes work. Leaders must study the landscape. They need insights to craft options tailored to their strategy. With diligent efforts, they can design pathways aligned with objectives. On the chosen route, progress awaits.

Brief Mention of Stakeholders and Their Role in Strategic Alternatives:

  • Leadership weighs in based on priorities. Investors on profits. Staff on company culture.
  • Stakeholder views provide a wider lens to assess each alternative.
  • Their input reveals blind spots. It highlights the pros, cons, and tradeoffs.
  • Engaging stakeholders enables well-rounded decisions.
  • It aligns the path with diverse needs across the business.

Stakeholders hold pieces to the puzzle. Their perspectives enlighten strategic thinking. Collaboration evaluates all angles. Smooth integration depends on inclusion. United around decisions, stakeholders help guide the way forward.

What-Are-Strategic-Alternatives-in-a-Business-Plan

Frequently Asked Questions – FAQs

A business plan’s executive summary, company overview, market analysis, competitor analysis, marketing plan, operations plan, and finance plan are its main parts.

Strategic alternatives for a business are identified through research, SWOT analysis, brainstorming sessions, and evaluating options like entering new markets or offering new products.

Business objectives are specific goals, while strategic alternatives are different options to achieve those goals.

Strategic alternatives like expanding into new markets or acquiring competitors can fuel business growth if chosen and implemented effectively.

Risks with strategic alternatives include high costs, inadequate ROI, poor integration, and opportunity costs from pursuing losing propositions.

Choosing the optimal strategic alternative can strengthen competitive advantage by improving strategic positioning and differentiation.

The purpose of strategic alternatives in a business plan is to evaluate different courses of action to achieve goals and select the best path forward.

Strategic alternatives provide flexibility to change course and pivot strategies to adapt to evolving market conditions.

Businesses choose the best alternative through analysis of factors like feasibility, risk, costs, ROI, alignment with objectives, and competitive impact.

In wrapping up, exploring strategic alternatives is a vital component of business success. Evaluating options in depth provides avenues to make prudent moves that strengthen competitive advantage.

Leaders must adopt a broad perspective when assessing multiple courses of action. Consider insights from analysis as well as stakeholder needs. Develop metrics that map to overarching goals. With diligence and foresight, companies can pivot strategies to capitalize on emerging opportunities.

Strategic alternatives empower businesses to make progress amid evolving conditions. They allow adapting with agility to shape advantageous positioning in the market. Commit to regularly re-evaluating alternatives as a navigation tool. Keep the end destination in focus, but be open to choosing a better route. With alternatives in their toolkit, leaders can make informed decisions to propel their company forward.

The road brings twists, but opportunities exist around each turn. Alternatives provide the fuel, flexibility, and sightlines needed for the journey. Companies willing to explore options and make bold moves at the right moments can gain sustainable market footholds. Assess, analyze, and decide – a continuous cycle driving strategic management success.

Asif Saeed

Muhammad Asif Saeed has extensive experience in commerce and finance. Specifically, He holds a Bachelor of Commerce degree specializing in Accounts and Finance and an MBA focusing on Marketing. These qualifications underpin his understanding of business dynamics and financial strategies.

With an impressive 20-year career in Pakistan’s textile sector, including roles at Masood Textile (MTM) and Sadaqat Limited, excelling in business & financial management. His expertise in financial and business management is further evidenced by his authoritative articles on complex finance and business operation topics for various renowned websites including businessproplanner.com,businesprotips.com,distinctionbetween.com, trueqube.com, and bruitly.com, demonstrating his comprehensive knowledge and professional expertise in the field.

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Business Plan Alternatives

Discover innovative approaches to strategic planning with our document on Business Plan Alternatives. Explore non-traditional planning methodologies, collabo...

Business Plan Alternatives

Business Plan Alternatives: Exploring Innovative Approaches to Strategic Planning

In the ever-evolving and dynamic business landscape, traditional business plans may not always be the most effective tool for guiding the growth and success of a company. As entrepreneurs and business owners seek more flexible and adaptable planning methodologies, the concept of "business plan alternatives" has emerged as a game-changing approach.

Understanding the Purpose of a Business Plan

Before delving into the realm of alternative planning approaches, it's essential to grasp the purpose and significance of a traditional business plan. Traditionally, a business plan serves as a comprehensive document that outlines a company's goals, strategies, and financial projections. It is often used to secure funding, attract investors, and provide a roadmap for business operations.

However, despite its long-standing reputation, the traditional business plan does have its limitations. It is often a time-consuming and resource-intensive process, requiring extensive research, analysis, and documentation. Moreover, the rapidly changing business environment makes it challenging to predict and account for all the variables that may impact a company's success.

Exploring the Need for Business Plan Alternatives

In light of these limitations, many entrepreneurs and business professionals have started exploring alternative approaches to strategic planning. These alternatives offer more flexibility, adaptability, and creativity, allowing businesses to respond to changes in the market more effectively.

The need for business plan alternatives arises from several factors. Firstly, not all businesses fit the traditional mold. Startups, particularly those in the technology sector, often face uncertainty and ambiguity, making it difficult to create a detailed and accurate business plan. Additionally, businesses operating in fast-paced and disruptive industries may find that traditional planning methods are too rigid and slow to keep up with the rapidly evolving landscape.

Furthermore, some entrepreneurs prefer to focus on iterative and experimental approaches rather than developing a comprehensive plan upfront. They believe in learning from failures and adapting their strategies based on market feedback. For these individuals, alternative planning methodologies offer a more agile and dynamic way of navigating the business landscape.

Non-Traditional Planning Approaches

In this blog post, we will explore several non-traditional planning approaches that have gained popularity among entrepreneurs and businesses worldwide. These approaches offer innovative ways to conceptualize, strategize, and execute business plans, providing a fresh perspective that challenges the conventional norms.

Lean Startup Methodology

One of the most widely recognized and influential alternatives to traditional planning is the Lean Startup methodology. This approach, popularized by Eric Ries, emphasizes rapid experimentation, validated learning, and iterative product development.

Unlike traditional business plans that focus on creating a detailed roadmap, the Lean Startup methodology encourages entrepreneurs to build a minimum viable product (MVP) and gather customer feedback early on. By leveraging a "build, measure, learn" feedback loop, businesses can quickly adapt their strategies based on real-world insights, reducing the risk of failure and maximizing chances of success.

Throughout this section, we will explore the principles, methodologies, and success stories associated with the Lean Startup methodology, providing you with a comprehensive understanding of how this alternative approach can revolutionize your strategic planning process.

Business Model Canvas

Another powerful tool in the realm of business plan alternatives is the Business Model Canvas. Developed by Alexander Osterwalder, this visual framework offers a holistic and concise representation of a company's business model, focusing on nine key building blocks.

The Business Model Canvas provides a more flexible and dynamic approach to planning by encouraging entrepreneurs to visualize and iterate on their business models. By considering various elements such as value proposition, customer segments, channels, and revenue streams, businesses can create a more comprehensive and adaptable strategy.

In this section, we will delve into the intricacies of the Business Model Canvas, explaining each building block in detail and showcasing real-life examples of successful businesses that have utilized this alternative planning approach to their advantage.

Effectuation

Effectuation, a term coined by Saras Sarasvathy, offers a unique perspective on strategic planning by focusing on the mindset and decision-making processes of successful entrepreneurs. Unlike traditional planning, which is based on a predictive approach, effectuation emphasizes entrepreneurial expertise, resourcefulness, and the ability to leverage existing means to achieve desired ends.

Throughout this section, we will explore the principles and steps involved in effectuation and how they differ from traditional planning methodologies. Additionally, we will examine case studies of businesses that have successfully utilized effectuation to navigate uncertainty, seize opportunities, and drive innovation.

Collaborative Planning Approaches

In addition to non-traditional planning methodologies, collaborative approaches to strategic planning have gained traction in recent years. These methods involve engaging multiple stakeholders, leveraging their diverse perspectives, and fostering collective intelligence to develop robust and inclusive business strategies.

Collaborative planning offers several advantages over traditional planning methods. By involving key stakeholders in the planning process, businesses can tap into a broader range of expertise, gain valuable insights, and foster a sense of ownership and commitment. Additionally, collaborative approaches promote effective communication, alignment of goals, and a shared understanding of the company's vision.

In the upcoming sections, we will explore three prominent collaborative planning approaches: Open Source Strategic Planning, Scenario Planning, and Design Thinking. We will delve into the principles, methodologies, and real-world examples associated with each of these approaches, providing you with the knowledge and tools to implement collaborative planning within your own organization.

Open Source Strategic Planning

Open Source Strategic Planning involves opening up the planning process to a diverse group of stakeholders, including employees, customers, suppliers, and even competitors. By leveraging collective intelligence, businesses can tap into a wealth of ideas, perspectives, and expertise, fostering innovation and driving strategic decision-making.

Throughout this section, we will explore the principles and benefits of Open Source Strategic Planning, providing insights into organizations that have successfully embraced this collaborative approach.

Scenario Planning

In an increasingly uncertain and complex business environment, Scenario Planning offers a powerful tool to anticipate and prepare for various future scenarios. Unlike traditional planning, which relies on a single forecast, Scenario Planning involves developing multiple plausible scenarios and creating strategies that are robust across different futures.

By considering a range of possible outcomes and their implications, businesses can adapt their strategies to mitigate risks and seize opportunities. In this section, we will delve into the principles, methodologies, and real-world examples associated with Scenario Planning, equipping you with the tools to navigate uncertainty and make informed decisions.

Design Thinking

Design Thinking, a human-centered approach to problem-solving, has gained popularity in various domains, including strategic planning. By emphasizing empathy, collaboration, and experimentation, Design Thinking enables businesses to identify customer needs, develop innovative solutions, and create unique value propositions.

Throughout this section, we will explore the key stages and methodologies involved in Design Thinking, showcasing how businesses have leveraged this approach to drive creativity, innovation, and customer-centricity.

Technology-based Planning Tools

In today's digital era, technology plays a pivotal role in transforming the way businesses plan and strategize. Various software tools and online collaboration platforms have emerged, offering innovative solutions to streamline the planning process, enhance collaboration, and leverage data-driven insights.

In this section, we will explore two categories of technology-based planning tools: Business Planning Software and Online Collaboration Platforms. We will discuss the features, functionalities, and benefits of these tools, empowering you to select the right technology to support your planning endeavors.

Business Planning Software

Business Planning Software offers a comprehensive set of features to simplify and streamline the planning process. These tools often include templates, financial modeling capabilities, scenario analysis, and reporting functionalities, enabling businesses to create professional and data-driven business plans.

Throughout this section, we will explore popular Business Planning Software options, highlighting their key features and discussing the pros and cons of utilizing such tools.

Online Collaboration Platforms

Effective collaboration is essential for successful planning. Online Collaboration Platforms provide businesses with the means to engage stakeholders, share information, and foster collaboration in a virtual environment. These platforms often include features such as document sharing, real-time communication, project management, and version control.

In this section, we will explore popular Online Collaboration Platforms, outlining their functionalities and benefits, and providing tips for effective utilization.

Evaluating the Right Approach for Your Business

With a wide array of alternative planning approaches at your disposal, it is crucial to evaluate and select the right approach that aligns with your business goals, resources, and stage of development. In this section, we will discuss the key considerations for choosing the most suitable planning approach for your business.

We will explore factors such as alignment with business objectives, resource availability, budget constraints, and the current stage of your business. By considering these factors, you can make an informed decision and select the planning approach that best suits your unique needs.

Furthermore, we will discuss the potential benefits of combining multiple planning approaches to create a customized solution. By integrating different methodologies, businesses can leverage the strengths of each approach and develop a holistic and robust planning process.

Implementing and Monitoring the Chosen Approach

Selecting the right planning approach is just the first step. Successful implementation and continuous monitoring are crucial to ensure the effectiveness and relevance of your chosen approach. In this section, we will outline the steps to implement the chosen planning approach and provide tips for monitoring progress and evaluating its effectiveness.

We will discuss tools and techniques to track key performance indicators, gather feedback, and make data-driven adjustments to your planning process. By adopting a continuous improvement mindset, businesses can adapt their strategies and stay ahead of the competition.

Conclusion: Embracing Business Plan Alternatives for Success

In conclusion, traditional business plans are no longer the only path to success in today's rapidly changing business landscape. By exploring alternative planning approaches, businesses can foster innovation, adapt to uncertainty, and create strategies that are agile, flexible, and responsive.

In this comprehensive blog post, we have delved into various non-traditional planning methodologies, collaborative approaches, technology-based planning tools, and the process of evaluating and implementing the right planning approach for your business. By embracing these alternatives, you can unlock new possibilities, drive growth, and chart a successful course for your organization.

So, step away from the traditional norms, embrace innovation, and embark on a transformative journey of strategic planning with business plan alternatives.

Introduction to Business Plan Alternatives

In today's ever-changing business landscape, entrepreneurs and business owners are constantly seeking innovative approaches to strategic planning. Traditional business plans, while valuable in certain contexts, may not always be the most suitable tool for every business. This realization has led to the emergence of alternative planning methodologies that offer more flexibility, adaptability, and creativity.

A business plan serves as a roadmap for a company's future, outlining its goals, strategies, and financial projections. It is traditionally used to secure funding, attract investors, and guide business operations. However, the traditional business plan has its limitations. It can be time-consuming and resource-intensive to create, often requiring extensive research and documentation. Moreover, the rapidly evolving business landscape makes it challenging to predict and account for all the variables that may impact a company's success.

The need for business plan alternatives arises from several factors. Not all businesses fit the traditional mold, especially startups or those in disruptive industries. These businesses often face uncertainty and ambiguity, making it difficult to create a detailed and accurate business plan. Additionally, some entrepreneurs prefer a more iterative and experimental approach, learning from failures and adapting their strategies based on market feedback. For these reasons, alternative planning methodologies have gained traction as more agile and dynamic ways to navigate the business landscape.

In this blog post, we will explore a wide range of business plan alternatives, providing you with a comprehensive understanding of the various methodologies available. We will delve into non-traditional planning approaches, collaborative planning methods, and technology-based planning tools. By the end of this post, you will have the knowledge and insights to select the right approach for your business and drive its success.

As the need for more flexible and adaptable planning methodologies arises, non-traditional approaches to strategic planning have gained popularity among entrepreneurs and businesses. These alternative methods offer innovative ways to conceptualize, strategize, and execute business plans, challenging the conventional norms and providing fresh perspectives.

One of the most prominent non-traditional planning approaches is the Lean Startup methodology. Developed by Eric Ries, this approach emphasizes rapid experimentation, validated learning, and iterative product development. The Lean Startup methodology encourages entrepreneurs to build a minimum viable product (MVP) and gather customer feedback early on. By employing a "build, measure, learn" feedback loop, businesses can quickly adapt their strategies based on real-world insights, reducing the risk of failure and maximizing chances of success.

The Lean Startup methodology challenges the traditional notion of developing a comprehensive business plan upfront. Instead, it advocates for a more agile and customer-centric approach, where businesses continuously iterate and refine their products or services based on actual customer needs and feedback. By embracing the Lean Startup methodology, businesses can minimize waste, make data-driven decisions, and accelerate their path to success.

Numerous successful companies have adopted the Lean Startup methodology and reaped the benefits. For instance, Dropbox initially started as a simple video demonstration that gained immense interest from potential users. By using this feedback as validation, Dropbox was able to secure funding and develop its product further. The Lean Startup methodology allowed them to focus on learning from their users and refining their offering, ultimately leading to their remarkable success.

Throughout this section, we will explore the principles, methodologies, and case studies associated with the Lean Startup methodology. By understanding and implementing this alternative planning approach, businesses can navigate uncertainty, innovate efficiently, and increase their chances of achieving sustainable growth.

Another alternative planning approach that has gained significant attention is the Business Model Canvas. Developed by Alexander Osterwalder, the Business Model Canvas is a visual framework that allows businesses to outline and iterate upon their business models in a concise and comprehensive manner.

The Business Model Canvas consists of nine key building blocks that cover various aspects of a business, including customer segments, value propositions, channels, customer relationships, revenue streams, key activities, key resources, key partnerships, and cost structure. By considering each building block and their interdependencies, businesses can create a holistic view of their business model and identify areas for improvement or innovation.

What sets the Business Model Canvas apart from traditional business plans is its emphasis on flexibility and adaptability. Rather than providing a static and detailed roadmap, the Canvas allows businesses to experiment with different configurations, iterate on their business model, and respond to market feedback and changing conditions.

One of the advantages of using the Business Model Canvas is its ability to foster collaboration and alignment within an organization. By bringing together key stakeholders, such as executives, managers, and employees, to collectively fill in the Canvas, businesses can ensure that everyone has a shared understanding of the business model and can contribute their unique perspectives and insights.

Numerous successful companies have utilized the Business Model Canvas to drive innovation and strategic decision-making. Airbnb is a notable example. By utilizing the Canvas, Airbnb was able to identify the untapped potential in the vacation rental market and redefine the way people travel and experience accommodations. The Canvas allowed them to visualize and refine their business model, leading to their exponential growth and disruption of the hospitality industry.

Throughout this section, we will delve into the intricacies of the Business Model Canvas, explaining each building block in detail and showcasing real-life examples of successful businesses that have utilized this alternative planning approach. By leveraging the Business Model Canvas, businesses can gain a deeper understanding of their value proposition, target market, and revenue streams, enabling them to make informed strategic decisions and stay ahead in today's competitive business landscape.

In the realm of business plan alternatives, effectuation stands out as an approach that focuses on entrepreneurial expertise, resourcefulness, and leveraging existing means to achieve desired ends. Coined by Saras Sarasvathy, effectuation offers a different perspective on strategic planning by emphasizing the mindset and decision-making processes of successful entrepreneurs.

Unlike traditional planning approaches that rely on predictive reasoning and extensive market research, effectuation starts with the available resources, the entrepreneur's unique set of skills, and the immediate context. It embraces uncertainty and takes a more iterative and experimental approach to developing and refining business strategies.

Effectuation operates on five key principles: the bird-in-hand principle, affordable loss, the lemonade principle, the crazy quilt principle, and the pilot-in-the-plane principle. These principles guide entrepreneurs in making decisions and taking actions based on what they can control rather than trying to predict the future.

The bird-in-hand principle encourages entrepreneurs to start with their existing means and resources, leveraging what they have rather than waiting for ideal conditions or extensive resources. The affordable loss principle advises entrepreneurs to take calculated risks and only invest what they can afford to lose, avoiding excessive risk-taking that could jeopardize the overall business.

The lemonade principle encourages entrepreneurs to embrace surprises and turn unexpected challenges into opportunities. By being adaptable and open to change, entrepreneurs can creatively pivot their strategies to address emerging market needs. The crazy quilt principle emphasizes the importance of building strong networks and partnerships, leveraging the diverse skills and resources of others to create value. Finally, the pilot-in-the-plane principle highlights the need for entrepreneurs to stay in control and take personal responsibility for their actions, rather than relying solely on external market forces.

Effectuation differs significantly from traditional planning methodologies as it embraces uncertainty and encourages entrepreneurs to co-create the future through their actions. Instead of trying to predict and control the market, effectuation empowers entrepreneurs to shape and influence their business environment actively.

Numerous successful entrepreneurs have embraced effectuation and achieved remarkable results. For example, the story of Slack, the popular team collaboration tool, exemplifies the principles of effectuation. Initially developed as an internal communication tool for a gaming company, Slack gained traction and popularity through word-of-mouth referrals. Slack's founders leveraged their existing resources, focused on creating value for users, and iteratively refined their product based on customer feedback. This effectual approach allowed Slack to become one of the fastest-growing software companies in history.

Throughout this section, we will explore the concept of effectuation, its key principles, and the steps involved in applying this alternative planning approach. Additionally, we will examine case studies of businesses that have successfully utilized effectuation to navigate uncertainty, seize opportunities, and drive innovation. By adopting effectuation principles, entrepreneurs can foster a mindset of resourcefulness, adaptability, and entrepreneurial action, leading to increased chances of success in the ever-changing business landscape.

In addition to non-traditional planning methodologies, collaborative approaches to strategic planning have gained significant traction in recent years. These methods involve engaging multiple stakeholders, leveraging their diverse perspectives, and fostering collective intelligence to develop robust and inclusive business strategies.

Collaborative planning offers several advantages over traditional planning methods. By involving key stakeholders in the planning process, businesses can tap into a broader range of expertise, gain valuable insights, and foster a sense of ownership and commitment. Moreover, collaborative approaches promote effective communication, alignment of goals, and a shared understanding of the company's vision.

In this section, we will explore three prominent collaborative planning approaches: Open Source Strategic Planning, Scenario Planning, and Design Thinking. These approaches empower businesses to harness the collective wisdom and creativity of their teams, resulting in more innovative and resilient strategies.

The Open Source Strategic Planning approach challenges the notion that planning should be confined to a select group of executives or managers. Instead, it recognizes that valuable insights and ideas can come from unexpected sources. By involving a wide range of stakeholders, businesses can gather diverse perspectives, identify blind spots, and uncover new opportunities.

Open Source Strategic Planning often involves facilitated workshops, brainstorming sessions, and collaborative platforms to ensure effective participation and idea generation. By creating an inclusive and transparent planning process, businesses can foster a sense of ownership and commitment among stakeholders, leading to increased engagement and alignment.

Several organizations have successfully embraced Open Source Strategic Planning to drive innovation and achieve strategic objectives. For example, LEGO, the renowned toy company, launched the LEGO Ideas platform, which allows fans and enthusiasts to submit their design ideas for new LEGO sets. By involving their customers in the planning process, LEGO tapped into the creativity and passion of their fan base, resulting in the development of popular LEGO sets that resonated with their target market.

Throughout this section, we will explore the principles and benefits of Open Source Strategic Planning, providing insights into organizations that have successfully embraced this collaborative approach. We will also discuss strategies for effectively implementing Open Source Strategic Planning within your own organization, ensuring that you can leverage the collective intelligence of your stakeholders to drive innovation and achieve strategic goals.

In an increasingly uncertain and complex business environment, scenario planning has emerged as a powerful tool for strategic planning. Unlike traditional planning approaches that rely on a single forecast, scenario planning involves developing multiple plausible scenarios and creating strategies that are robust across different futures.

The fundamental premise of scenario planning is that the future is uncertain and unpredictable. By considering a range of possible outcomes and their implications, businesses can prepare themselves to adapt their strategies to different scenarios. This proactive approach enables businesses to mitigate risks, seize opportunities, and make informed decisions in an ever-changing landscape.

The process of scenario planning typically involves several key steps. The first step is to identify the critical uncertainties that have the potential to significantly impact the business. These uncertainties could be related to technological advancements, regulatory changes, market trends, or geopolitical shifts. Once the uncertainties are identified, multiple scenarios are developed based on different combinations of these uncertainties. These scenarios represent different possible futures, each with its own set of opportunities and challenges.

The next step is to analyze the implications of each scenario on the business. This involves assessing the potential impact on various aspects such as market demand, competition, supply chain, and financials. By understanding the potential outcomes and their implications, businesses can develop strategies that are robust and adaptive across multiple scenarios.

Scenario planning is not about predicting the future with certainty; rather, it is about building resilience and flexibility into business strategies. It allows businesses to be better prepared for a range of plausible futures and make informed decisions in the face of uncertainty. By considering a broad spectrum of possibilities, businesses can identify early warning signals, spot emerging trends, and position themselves strategically in the market.

Several organizations have successfully utilized scenario planning to navigate uncertainty and drive their success. Royal Dutch Shell, for example, has been employing scenario planning since the 1970s to anticipate and adapt to changes in the global energy landscape. By developing scenarios that explore different geopolitical, economic, and technological factors, Shell has been able to make strategic decisions that have positioned them as a leader in the energy industry.

Throughout this section, we will delve into the principles, methodologies, and real-world examples associated with scenario planning. By incorporating scenario planning into their strategic planning process, businesses can enhance their ability to anticipate change, identify strategic options, and make proactive decisions to thrive in an uncertain and dynamic business environment.

Design Thinking is a collaborative planning approach that puts human needs and experiences at the forefront of the planning process. Originating from the world of product design, Design Thinking has gained popularity as a strategic planning methodology that fosters creativity, innovation, and customer-centricity.

At its core, Design Thinking revolves around empathy, collaboration, and experimentation. It encourages businesses to deeply understand the needs and desires of their customers, challenge assumptions, and ideate creative solutions. By adopting a human-centered approach, Design Thinking enables businesses to develop products, services, and strategies that truly resonate with their target audience.

The Design Thinking process typically consists of five stages: empathize, define, ideate, prototype, and test. In the empathize stage, businesses seek to understand the perspective of their customers by conducting interviews, observations, and empathy exercises. This deep understanding helps businesses identify unmet needs and uncover valuable insights.

Next, in the define stage, businesses synthesize the information gathered during the empathize stage to define the problem or opportunity they aim to address. This stage involves reframing the challenge in a way that focuses on the needs and aspirations of the end-users.

In the ideate stage, businesses generate a wide range of ideas and potential solutions. This stage encourages brainstorming, free thinking, and collaboration to come up with innovative and out-of-the-box concepts. No idea is considered too wild or unrealistic during this stage, as it is about exploring possibilities and pushing boundaries.

Once a set of ideas is generated, the prototyping stage begins. This involves creating tangible representations of the ideas, such as mock-ups, sketches, or even interactive prototypes. Prototypes are used to quickly test and gather feedback from end-users, allowing businesses to refine and iterate on their ideas.

The final stage of the Design Thinking process is testing. In this stage, businesses gather feedback from end-users to evaluate the viability and desirability of the solutions. Through user testing and observation, businesses can gain valuable insights that inform further refinements and improvements.

Design Thinking encourages businesses to embrace a mindset of continuous learning, iteration, and improvement. It emphasizes the importance of rapid experimentation and feedback loops to refine ideas and create solutions that truly meet the needs of the customers.

Design Thinking has been successfully adopted by various organizations, including global companies like Apple and IBM. Apple's commitment to creating user-friendly and aesthetically pleasing products can be attributed to their strong embrace of Design Thinking principles. By deeply understanding their customers' desires, pain points, and aspirations, Apple has been able to develop groundbreaking products that have transformed entire industries.

Throughout this section, we will explore the key stages and methodologies involved in Design Thinking. We will showcase how businesses have leveraged this approach to drive creativity, innovation, and customer-centricity. By adopting Design Thinking principles, businesses can unlock new possibilities, develop user-centered solutions, and differentiate themselves in competitive markets.

Business Planning Software provides businesses with a comprehensive set of features and functionalities to simplify and streamline the planning process. These tools often include templates, financial modeling capabilities, scenario analysis, and reporting functionalities, enabling businesses to create professional and data-driven business plans.

Business Planning Software offers numerous benefits for businesses. It allows for greater efficiency and accuracy in creating and updating business plans, as it automates calculations, provides real-time data integration, and offers centralized storage for easy access. These software tools also enable businesses to perform financial projections, conduct sensitivity analyses, and generate reports that can be shared with stakeholders.

When choosing Business Planning Software, businesses should consider their specific needs, such as the complexity of their financial models, the level of customization required, and the ability to collaborate with team members. Popular Business Planning Software options include LivePlan, Bizplan, and Enloop.

Online Collaboration Platforms offer several advantages for businesses. They facilitate effective communication and collaboration among team members, regardless of their geographical location. These platforms also improve document management and version control, ensuring that everyone is working on the latest version of files. Moreover, they provide a centralized space for discussions, feedback exchange, and task management, enhancing team productivity and alignment.

When selecting an Online Collaboration Platform, businesses should consider factors such as ease of use, security features, integration capabilities with other tools, and scalability. Examples of popular Online Collaboration Platforms include Microsoft Teams, Slack, and Trello.

By leveraging Business Planning Software and Online Collaboration Platforms, businesses can enhance their planning processes, streamline collaboration, and leverage data-driven insights. These technology-based tools provide businesses with the agility, efficiency, and accuracy needed to navigate the complexities of strategic planning in today's fast-paced business environment.

With a wide array of business plan alternatives available, it is crucial to evaluate and select the right approach that aligns with your business goals, resources, and stage of development. While each alternative approach offers unique benefits, not all may be suitable for every business. Consideration of various factors will help you make an informed decision and choose the most effective planning methodology for your specific needs.

Factors to Consider

When evaluating business plan alternatives, several factors should guide your decision-making process:

Alignment with Business Objectives

Consider how well each planning approach aligns with your overall business objectives. Evaluate whether the alternative approach provides the flexibility, adaptability, and innovation necessary to achieve your goals. Ensure that the chosen methodology can support your long-term vision and strategic direction.

Resource Availability and Budget Constraints

Assess the resources available within your organization to implement and sustain the chosen planning approach. Consider the financial investment, time commitment, and expertise required. Choose an approach that is feasible within your resource constraints to ensure successful implementation and execution.

Current Stage of Business Development

The stage of your business development can influence the choice of planning approach. Startups and early-stage businesses may benefit from lean and agile methodologies, such as the Lean Startup or Design Thinking, which allow for rapid experimentation and learning. Established businesses, on the other hand, may find value in more structured and collaborative approaches, such as Open Source Strategic Planning or Scenario Planning.

Combining Approaches for a Customized Solution

In some cases, combining different planning approaches can lead to a more customized and effective solution. Integrating multiple methodologies allows businesses to leverage the strengths of each approach and address the specific needs and challenges they face. For example, combining the Lean Startup methodology with the Business Model Canvas can provide a powerful framework for innovation and business model refinement.

By combining approaches, businesses can create a unique planning process that suits their specific context, industry, and goals. However, it is important to ensure that the different methodologies align and complement each other, rather than create confusion or conflicting strategies.

Once you have selected the most suitable planning approach, the implementation and monitoring phase is crucial for success. Develop a clear action plan outlining the steps required to adopt and execute the chosen approach. Assign responsibilities, set milestones, and establish a timeline for implementation.

Monitoring the effectiveness of the chosen approach is equally important. Establish key performance indicators (KPIs) and metrics to evaluate the impact of the planning methodology on your business. Regularly review and analyze the data to make informed adjustments and improvements.

Continuous improvement and adaptation of the chosen approach are vital to ensure its long-term effectiveness. As your business evolves and market conditions change, be open to revisiting and refining your planning methodologies to stay ahead of the competition.

By carefully evaluating, implementing, and monitoring the chosen planning approach, businesses can maximize the benefits of business plan alternatives and drive their success in today's dynamic and competitive business landscape.

In conclusion, traditional business plans are no longer the only path to success in today's rapidly changing business landscape. As the business environment becomes more unpredictable and dynamic, exploring alternative planning approaches is essential for businesses to thrive. The alternatives we have explored in this blog post - including Lean Startup methodology, the Business Model Canvas, effectuation, collaborative planning approaches, and technology-based planning tools - offer innovative and flexible ways to strategize and drive business growth.

By embracing business plan alternatives, entrepreneurs and business owners can foster innovation, adapt to uncertainty, and create strategies that are agile, flexible, and responsive. These alternative approaches challenge the traditional norms and encourage businesses to think differently, experiment, and adapt their strategies based on real-world insights and feedback.

It is important to note that there is no one-size-fits-all solution when it comes to choosing a planning approach. Each business is unique, and the most effective methodology may vary depending on factors such as industry, stage of development, available resources, and specific goals. Therefore, it is crucial to evaluate the different planning approaches against these criteria and select the one that best aligns with your business objectives and constraints.

Furthermore, businesses can also consider combining different planning approaches to create a customized solution that suits their specific needs. By integrating multiple methodologies, businesses can leverage the strengths of each approach and address the complexities and challenges they face.

Implementing the chosen planning approach requires careful planning, execution, and continuous monitoring. It is important to develop an action plan, assign responsibilities, and establish a system for monitoring progress and evaluating the effectiveness of the chosen approach. Regularly review and analyze the data to make informed adjustments and improvements.

In a rapidly changing business landscape, adaptability and continuous improvement are critical. Businesses should remain open to exploring new planning methodologies, embracing emerging trends, and adapting their strategies to stay ahead of the competition.

By embracing business plan alternatives, entrepreneurs and business owners can navigate uncertainty, foster innovation, and position themselves for long-term success. The future of strategic planning lies in the ability to think creatively, collaborate effectively, and embrace change. So, step away from the traditional norms, explore the alternatives, and embark on a transformative journey of strategic planning with business plan alternatives.

Adrian Kennedy is an Operator, Author, Entrepreneur and Investor

Adrian Kennedy

Finance Team

10 Innovative Alternatives To The Traditional Business Plan

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Abdul aziz Mondal

  • January 17, 2023
  • 10 Innovative Alternatives To ...

Traditional Business Plan

In the world of entrepreneurship, a business plan is a crucial document that outlines the goals and strategies of a business. However, the traditional business plan format — a long-form document filled with text and numbers — can be intimidating and time-consuming to create. As a result, many entrepreneurs seek alternative methods for planning and growing their businesses.

This article will explore ten innovative alternatives to the traditional business plan. These alternatives include using business plan templates, pivoting to a new business model, creating a visual business plan, and even learning to combine PDF templates to plan your business. No matter your business’s stage, these alternatives can help you streamline your planning process and set your company up for success.

10 Alternatives To The Traditional Business Plan

 Business Plan

1. Use a business plan template

Using a business plan template is one of the simplest and quickest alternatives to creating a traditional business plan from scratch. These templates are pre-formatted documents containing all the necessary sections and information for a business plan. All you have to do is fill in the blanks with your company’s details.

Many business plan templates are available online, ranging from simple one-page plans to more detailed multi-page documents. Some templates are free, while others may require a small fee. Either way, using a template can save you significant time and effort in creating a business plan.

2. Use a blank PDF template

Another option for streamlining the business planning process is to use a blank PDF template by LuminPDF. These templates are similar to business plan templates but are in a PDF format and do not have any pre-formatted text or headings. Their format allows you to customize the layout and design of your business plan altogether.

A business plan created with Lumin looks unique and visually appealing while reflecting your brand and style. To use a blank PDF template, simply download it and open it in a PDF editor. Then, add your text, images, and other content as needed.

3. Create a visual business plan

visual business plan

Consider creating a visual business plan if you want to make your business plan more engaging. This requires using graphics, charts, and other visual elements to communicate your business ideas and goals.

Several tools are available for creating visual business plans , including LuminPDF, Pinterest, and Canva. If visual representation is the most crucial element, a business plan created with Pinterest will contain design elements like professional-looking infographics, charts, and other visual content. They will make your business plan look simple yet robust enough for any investor to feel confident about.

4. Pivot to a new business model

Sometimes, the traditional business plan format may not best fit your company’s needs. In these cases, pivoting to a new business model may be helpful. This redirection could involve changing how you sell your products or services, altering your target market, or implementing a new pricing strategy.

While a pivot can be risky, it can bring new opportunities and growth to your business. When considering a pivot, carefully research and analyze the potential benefits and drawbacks before deciding.

5. Use template ideas from business influencers

business influencers

Influencers like Gary Vaynerchuk and Tony Robbins recommend business template guides and growth strategies you can use. Different business templates they recommend include how-tos for writing business plans , marketing plans , financial projections, and SWOT analyses.

Using their template ideas can save you time and ensure you remember all important details when planning your business. They can also help you stay organized. The advantage of this approach is that you’d follow the advice of proven businesspeople, giving you a more precise direction.

6. Develop a pitch deck

A pitch deck is a presentation used to pitch your business to potential investors or partners. It typically includes slides with crucial information about your business, such as your value proposition, target market, and financial projections. Developing a pitch deck can be more effective than traditional business plans if you have an excellent design team or are good at it.

Using a pitch deck to present your business ideas will guarantee a more emotional, gut-judgment reaction from your investors than a traditional business plan. This approach is for those looking to impress their investors. A pitch deck is also valuable for practicing your pitch and gathering feedback from others.

7. Use a one-page business plan

Instead of a lengthy and detailed traditional business plan, you could use a one-page business plan to summarize your goals and strategies. A one-page business plan is a concise document that covers the critical elements of a business plan in a condensed format.

A one-page business plan allows you to quickly and easily communicate your business ideas and goals to others, such as investors or team members. It is also a flexible tool that you or your business development team can easily update as your business grows and evolves.

8. Utilize business planning software

business planning software

Business planning software programs can help you skip the rigors of traditionally creating and managing your business plan. These programs typically offer a range of templates and tools to help you build a professional-looking plan and track your progress. They can also save you time and effort in creating a business plan. It also offers financial projections and collaboration tools to help you grow your business.

9. Incorporate a customer development process

The customer development process is a method of planning and growing a business that focuses on understanding and meeting your customers’ needs. It involves regularly gathering and analyzing customer feedback, testing and iterating on your product or service, and adapting your business model.

You can use systems like customer development interviews, surveys, and focus groups to incorporate a customer development process in your business planning. These systems help you gather feedback, pivot tables, and the build-measure-learn feedback loop to adjust your business plan accordingly.

10. Create a business plan video

business plan video

Creating a business plan video can be an innovative and effective alternative to the traditional business plan format. A business plan video is a visual presentation of your business ideas and goals. It can be a great way to engage potential investors or partners and showcase your business.

There are several ways you can create a business plan video. One option is to use video editing software to create a professional-looking video that includes slides with crucial information about your business, such as your value proposition, target market, and financial projections. You can also have images and other visual elements to make your video more engaging and dynamic.

Another option is to create a live presentation that you give to potential investors or partners. This approach can be a more interactive way to present your business ideas, allowing you to field questions and gather feedback in real time. Regardless of how you set about it, you must communicate your business ideas and goals in your business plan video and showcase your business’s value to the market.

The traditional business plan format is one of many ways to plan and grow your business. By using business plan templates, blank PDF templates, visual business plans, pivoting to a new business model, or utilizing business templates, you can streamline the planning process and find the best approach for your company. Whatever alternative you choose, the most important thing is having a clear vision for your business and a plan to help you achieve your business goals .

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Ask Matt: What are 'strategic alternatives?'

Hundreds of shoppers pack the Aeropostale store at Arrowhead Towne Center around 12:40 am for Black Friday bargains.

Q: What are ‘strategic alternatives?'

A: When companies are doing well, they don’t normally look for “strategic alternatives.” Long before companies look for strategic alternatives, investors should look elsewhere.

The term strategic alternatives is somewhat of a codeword for a company trying to put itself up for sale. Typically, when a company’s management or its investors think the the firm needs to restructure itself in a radical way, it will announce it’s looking for alternatives. That might involve selling the company to a competitor that can find efficiency or taking the company private by selling to private investors or the management. Companies don’t get to this point overnight, and investors should be out of a stock long before it happens. Consider the events at teen retailer Aeropostale (ARO) , which said this week it was looking for alternatives. The stock has dropped 84% over the past year and fell another nearly 50% Friday to roughly a quarter a share following disappointing quarterly results. Aeropostale is just another example of why investors shouldn’t hold onto a stock long enough for a company to pursue alternatives. There are much better alternatives for investors’ money.

USA TODAY markets reporter Matt Krantz answers a different reader question every weekday. To submit a question, e-mail Matt at [email protected] or on Twitter @mattkrantz.

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Business Plan Alternatives

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Great business planning has a lot of moving parts. The more you can nail down things like your value proposition, your business model, and your go-to-market strategy, the easier it will be for you to be successful. There’s even that all-important detail of how your business will actually manage to turn a profit. The idea behind a business plan is to answer all of these questions in a single, relatively easy-to-read document.

But is a narrative-style business plan really the best option? To answer that question, it helps to understand the audience. Who will be reading this business plan? Will it just be investors and lenders, or is this something you’ll be showing to potential co-founders or high-value employees? What kind of document will give those people the information they need, and in the easiest-to-digest form?

Is a long-form business plan really the best document to use in all cases, or are there better options available? If so, what are they? There are two very useful instruments that can be created in much the same way as a long-form business plan, and from the same information.

The first is called an executive summary, and it’s another narrative approach to outlining the structure of your business. Executive summaries are often included as the opening section of a long-form business plan, but even as standalone documents, they are rarely longer than a couple of pages. You can think about an executive summary as a teaser, giving the reader just enough information to make them interested. For this reason, it’s often the first document you would share with a potential investor.

I’ve spent some time working in private equity, and this kind of executive summary can be extremely helpful from the investor’s point of view. When you’re an investor and you see an opportunity that seems interesting, one of your first requests is to see these “teaser documents.” There are even marketplace applications that serve to connect investors and opportunities, and embedded in the profiles of companies looking for investment are boilerplate documents like an executive summary.

The second useful document that can result from business planning is the pitch deck. If you’re going to pitch to any kind of investor — from friends-and-family to later-stage investors like venture capital firms — it’s important to have the business narrative down to its key talking points. By compressing these points down into a series of slides, it forces you to create a business narrative that is as concise, clear, and crisp as possible.

Both of the documents serve the same essential function as a long-form business plan. Unlike a long-form business plan, however, executive summaries and pitch decks can be used in a variety of situations. That versatility helps to justify the time they take to create. Creating a narrative business plan is a big investment of time, and nine times out of ten, I’d argue that it’s just not worth the hassle.

When you’re starting or growing a business, your time is already spread thin. A traditional business plan might only be seen by a single investor, while an executive summary or pitch deck can be easily shared with a wide variety of potential investors, partners, lenders, or potential employees. For me, the choice of where to invest my time, energy, and effort are obvious.

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What is strategic planning? A 5-step guide

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Strategic planning is a process through which business leaders map out their vision for their organization’s growth and how they’re going to get there. In this article, we'll guide you through the strategic planning process, including why it's important, the benefits and best practices, and five steps to get you from beginning to end.

Strategic planning is a process through which business leaders map out their vision for their organization’s growth and how they’re going to get there. The strategic planning process informs your organization’s decisions, growth, and goals.

Strategic planning helps you clearly define your company’s long-term objectives—and maps how your short-term goals and work will help you achieve them. This, in turn, gives you a clear sense of where your organization is going and allows you to ensure your teams are working on projects that make the most impact. Think of it this way—if your goals and objectives are your destination on a map, your strategic plan is your navigation system.

In this article, we walk you through the 5-step strategic planning process and show you how to get started developing your own strategic plan.

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What is strategic planning?

Strategic planning is a business process that helps you define and share the direction your company will take in the next three to five years. During the strategic planning process, stakeholders review and define the organization’s mission and goals, conduct competitive assessments, and identify company goals and objectives. The product of the planning cycle is a strategic plan, which is shared throughout the company.

What is a strategic plan?

[inline illustration] Strategic plan elements (infographic)

A strategic plan is the end result of the strategic planning process. At its most basic, it’s a tool used to define your organization’s goals and what actions you’ll take to achieve them.

Typically, your strategic plan should include: 

Your company’s mission statement

Your organizational goals, including your long-term goals and short-term, yearly objectives

Any plan of action, tactics, or approaches you plan to take to meet those goals

What are the benefits of strategic planning?

Strategic planning can help with goal setting and decision-making by allowing you to map out how your company will move toward your organization’s vision and mission statements in the next three to five years. Let’s circle back to our map metaphor. If you think of your company trajectory as a line on a map, a strategic plan can help you better quantify how you’ll get from point A (where you are now) to point B (where you want to be in a few years).

When you create and share a clear strategic plan with your team, you can:

Build a strong organizational culture by clearly defining and aligning on your organization’s mission, vision, and goals.

Align everyone around a shared purpose and ensure all departments and teams are working toward a common objective.

Proactively set objectives to help you get where you want to go and achieve desired outcomes.

Promote a long-term vision for your company rather than focusing primarily on short-term gains.

Ensure resources are allocated around the most high-impact priorities.

Define long-term goals and set shorter-term goals to support them.

Assess your current situation and identify any opportunities—or threats—allowing your organization to mitigate potential risks.

Create a proactive business culture that enables your organization to respond more swiftly to emerging market changes and opportunities.

What are the 5 steps in strategic planning?

The strategic planning process involves a structured methodology that guides the organization from vision to implementation. The strategic planning process starts with assembling a small, dedicated team of key strategic planners—typically five to 10 members—who will form the strategic planning, or management, committee. This team is responsible for gathering crucial information, guiding the development of the plan, and overseeing strategy execution.

Once you’ve established your management committee, you can get to work on the planning process. 

Step 1: Assess your current business strategy and business environment

Before you can define where you’re going, you first need to define where you are. Understanding the external environment, including market trends and competitive landscape, is crucial in the initial assessment phase of strategic planning.

To do this, your management committee should collect a variety of information from additional stakeholders, like employees and customers. In particular, plan to gather:

Relevant industry and market data to inform any market opportunities, as well as any potential upcoming threats in the near future.

Customer insights to understand what your customers want from your company—like product improvements or additional services.

Employee feedback that needs to be addressed—whether about the product, business practices, or the day-to-day company culture.

Consider different types of strategic planning tools and analytical techniques to gather this information, such as:

A balanced scorecard to help you evaluate four major elements of a business: learning and growth, business processes, customer satisfaction, and financial performance.

A SWOT analysis to help you assess both current and future potential for the business (you’ll return to this analysis periodically during the strategic planning process). 

To fill out each letter in the SWOT acronym, your management committee will answer a series of questions:

What does your organization currently do well?

What separates you from your competitors?

What are your most valuable internal resources?

What tangible assets do you have?

What is your biggest strength? 

Weaknesses:

What does your organization do poorly?

What do you currently lack (whether that’s a product, resource, or process)?

What do your competitors do better than you?

What, if any, limitations are holding your organization back?

What processes or products need improvement? 

Opportunities:

What opportunities does your organization have?

How can you leverage your unique company strengths?

Are there any trends that you can take advantage of?

How can you capitalize on marketing or press opportunities?

Is there an emerging need for your product or service? 

What emerging competitors should you keep an eye on?

Are there any weaknesses that expose your organization to risk?

Have you or could you experience negative press that could reduce market share?

Is there a chance of changing customer attitudes towards your company? 

Step 2: Identify your company’s goals and objectives

To begin strategy development, take into account your current position, which is where you are now. Then, draw inspiration from your vision, mission, and current position to identify and define your goals—these are your final destination. 

To develop your strategy, you’re essentially pulling out your compass and asking, “Where are we going next?” “What’s the ideal future state of this company?” This can help you figure out which path you need to take to get there.

During this phase of the planning process, take inspiration from important company documents, such as:

Your mission statement, to understand how you can continue moving towards your organization’s core purpose.

Your vision statement, to clarify how your strategic plan fits into your long-term vision.

Your company values, to guide you towards what matters most towards your company.

Your competitive advantages, to understand what unique benefit you offer to the market.

Your long-term goals, to track where you want to be in five or 10 years.

Your financial forecast and projection, to understand where you expect your financials to be in the next three years, what your expected cash flow is, and what new opportunities you will likely be able to invest in.

Step 3: Develop your strategic plan and determine performance metrics

Now that you understand where you are and where you want to go, it’s time to put pen to paper. Take your current business position and strategy into account, as well as your organization’s goals and objectives, and build out a strategic plan for the next three to five years. Keep in mind that even though you’re creating a long-term plan, parts of your plan should be created or revisited as the quarters and years go on.

As you build your strategic plan, you should define:

Company priorities for the next three to five years, based on your SWOT analysis and strategy.

Yearly objectives for the first year. You don’t need to define your objectives for every year of the strategic plan. As the years go on, create new yearly objectives that connect back to your overall strategic goals . 

Related key results and KPIs. Some of these should be set by the management committee, and some should be set by specific teams that are closer to the work. Make sure your key results and KPIs are measurable and actionable. These KPIs will help you track progress and ensure you’re moving in the right direction.

Budget for the next year or few years. This should be based on your financial forecast as well as your direction. Do you need to spend aggressively to develop your product? Build your team? Make a dent with marketing? Clarify your most important initiatives and how you’ll budget for those.

A high-level project roadmap . A project roadmap is a tool in project management that helps you visualize the timeline of a complex initiative, but you can also create a very high-level project roadmap for your strategic plan. Outline what you expect to be working on in certain quarters or years to make the plan more actionable and understandable.

Step 4: Implement and share your plan

Now it’s time to put your plan into action. Strategy implementation involves clear communication across your entire organization to make sure everyone knows their responsibilities and how to measure the plan’s success. 

Make sure your team (especially senior leadership) has access to the strategic plan, so they can understand how their work contributes to company priorities and the overall strategy map. We recommend sharing your plan in the same tool you use to manage and track work, so you can more easily connect high-level objectives to daily work. If you don’t already, consider using a work management platform .  

A few tips to make sure your plan will be executed without a hitch: 

Communicate clearly to your entire organization throughout the implementation process, to ensure all team members understand the strategic plan and how to implement it effectively. 

Define what “success” looks like by mapping your strategic plan to key performance indicators.

Ensure that the actions outlined in the strategic plan are integrated into the daily operations of the organization, so that every team member's daily activities are aligned with the broader strategic objectives.

Utilize tools and software—like a work management platform—that can aid in implementing and tracking the progress of your plan.

Regularly monitor and share the progress of the strategic plan with the entire organization, to keep everyone informed and reinforce the importance of the plan.

Establish regular check-ins to monitor the progress of your strategic plan and make adjustments as needed. 

Step 5: Revise and restructure as needed

Once you’ve created and implemented your new strategic framework, the final step of the planning process is to monitor and manage your plan.

Remember, your strategic plan isn’t set in stone. You’ll need to revisit and update the plan if your company changes directions or makes new investments. As new market opportunities and threats come up, you’ll likely want to tweak your strategic plan. Make sure to review your plan regularly—meaning quarterly and annually—to ensure it’s still aligned with your organization’s vision and goals.

Keep in mind that your plan won’t last forever, even if you do update it frequently. A successful strategic plan evolves with your company’s long-term goals. When you’ve achieved most of your strategic goals, or if your strategy has evolved significantly since you first made your plan, it might be time to create a new one.

Build a smarter strategic plan with a work management platform

To turn your company strategy into a plan—and ultimately, impact—make sure you’re proactively connecting company objectives to daily work. When you can clarify this connection, you’re giving your team members the context they need to get their best work done. 

A work management platform plays a pivotal role in this process. It acts as a central hub for your strategic plan, ensuring that every task and project is directly tied to your broader company goals. This alignment is crucial for visibility and coordination, allowing team members to see how their individual efforts contribute to the company’s success. 

By leveraging such a platform, you not only streamline workflow and enhance team productivity but also align every action with your strategic objectives—allowing teams to drive greater impact and helping your company move toward goals more effectively. 

Strategic planning FAQs

Still have questions about strategic planning? We have answers.

Why do I need a strategic plan?

A strategic plan is one of many tools you can use to plan and hit your goals. It helps map out strategic objectives and growth metrics that will help your company be successful.

When should I create a strategic plan?

You should aim to create a strategic plan every three to five years, depending on your organization’s growth speed.

Since the point of a strategic plan is to map out your long-term goals and how you’ll get there, you should create a strategic plan when you’ve met most or all of them. You should also create a strategic plan any time you’re going to make a large pivot in your organization’s mission or enter new markets. 

What is a strategic planning template?

A strategic planning template is a tool organizations can use to map out their strategic plan and track progress. Typically, a strategic planning template houses all the components needed to build out a strategic plan, including your company’s vision and mission statements, information from any competitive analyses or SWOT assessments, and relevant KPIs.

What’s the difference between a strategic plan vs. business plan?

A business plan can help you document your strategy as you’re getting started so every team member is on the same page about your core business priorities and goals. This tool can help you document and share your strategy with key investors or stakeholders as you get your business up and running.

You should create a business plan when you’re: 

Just starting your business

Significantly restructuring your business

If your business is already established, you should create a strategic plan instead of a business plan. Even if you’re working at a relatively young company, your strategic plan can build on your business plan to help you move in the right direction. During the strategic planning process, you’ll draw from a lot of the fundamental business elements you built early on to establish your strategy for the next three to five years.

What’s the difference between a strategic plan vs. mission and vision statements?

Your strategic plan, mission statement, and vision statements are all closely connected. In fact, during the strategic planning process, you will take inspiration from your mission and vision statements in order to build out your strategic plan.

Simply put: 

A mission statement summarizes your company’s purpose.

A vision statement broadly explains how you’ll reach your company’s purpose.

A strategic plan pulls in inspiration from your mission and vision statements and outlines what actions you’re going to take to move in the right direction. 

For example, if your company produces pet safety equipment, here’s how your mission statement, vision statement, and strategic plan might shake out:

Mission statement: “To ensure the safety of the world’s animals.” 

Vision statement: “To create pet safety and tracking products that are effortless to use.” 

Your strategic plan would outline the steps you’re going to take in the next few years to bring your company closer to your mission and vision. For example, you develop a new pet tracking smart collar or improve the microchipping experience for pet owners. 

What’s the difference between a strategic plan vs. company objectives?

Company objectives are broad goals. You should set these on a yearly or quarterly basis (if your organization moves quickly). These objectives give your team a clear sense of what you intend to accomplish for a set period of time. 

Your strategic plan is more forward-thinking than your company goals, and it should cover more than one year of work. Think of it this way: your company objectives will move the needle towards your overall strategy—but your strategic plan should be bigger than company objectives because it spans multiple years.

What’s the difference between a strategic plan vs. a business case?

A business case is a document to help you pitch a significant investment or initiative for your company. When you create a business case, you’re outlining why this investment is a good idea, and how this large-scale project will positively impact the business. 

You might end up building business cases for things on your strategic plan’s roadmap—but your strategic plan should be bigger than that. This tool should encompass multiple years of your roadmap, across your entire company—not just one initiative.

What’s the difference between a strategic plan vs. a project plan?

A strategic plan is a company-wide, multi-year plan of what you want to accomplish in the next three to five years and how you plan to accomplish that. A project plan, on the other hand, outlines how you’re going to accomplish a specific project. This project could be one of many initiatives that contribute to a specific company objective which, in turn, is one of many objectives that contribute to your strategic plan. 

What’s the difference between strategic management vs. strategic planning?

A strategic plan is a tool to define where your organization wants to go and what actions you need to take to achieve those goals. Strategic planning is the process of creating a plan in order to hit your strategic objectives.

Strategic management includes the strategic planning process, but also goes beyond it. In addition to planning how you will achieve your big-picture goals, strategic management also helps you organize your resources and figure out the best action plans for success. 

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3 Strategic Alternatives for Your Business

  • August 17, 2018

At any given point, a business basically has three strategic alternatives to consider – pursuing growth, restructuring to bring in more cash or selling the business – each has its own risks and rewards for the owner to consider.

1.Strategic Growth Plan

Entrepreneurs can look to accelerate growth organically or through an acquisition. Whichever path, executing on a growth plan typically requires putting more risk into the business to achieve a higher value. Organic growth means leveraging the balance sheet to invest in new products, services or market strategies. For example, take a client who sells household items to big-box stores. Feeling the pressure from online sales, they invested capital to add capabilities to serve individual Internet customers. By investing to rework equipment to meet the demands of smaller online orders, the client is able to serve an entirely different customer type with an existing product. Keep in mind that in addition to the risk that comes with leverage for this growth, the rewards are also often longer term. Organic growth can be supplemented by growth through acquisitions , and we approach this similarly, by thinking about the customers or products/services the business has today, versus the customers or products/services it wants. The best acquisition is something that brings in new customers for your existing products and services or new products/ services for your existing customers. That means investing in something familiar to the business, so it is critical to focus on synergies to ensure a good fit. While an acquisition also means leverage and risk, an equity partner can be used to share risk and return. Also, remember that an acquisition can facilitate a size premium and higher multiple upon future sale.

2.Stock Repurchase/Recapitalization

In a stock repurchase or recapitalization, a business owner is really trying to take some cash off the table to either decrease the risk in the business or their risk as an owner. Three common ways this typically works with our clients includes:

  • The owner retains a smaller interest and and brings in a private equity partner through a partial sale or rolls their company into a larger company and retains a smaller interest.
  • They acquire some debt or mezzanine debt to pull funds out of the business.
  • The owner implements succession planning to allow family members or younger shareholders to take over the business.

3.Liquidity Event

When an owner is thinking ahead to an exit, it usually means looking at selling the business, either in part or in total. Many entrepreneurs have a difficult time with the idea of a partial sale, where ownership is diluted and the operational decisions they are used to making independently are now shared with other investors. But selling less than 100 percent of the business also can provide the owner with additional liquidity, as well as the ability to diversify their holdings. We often see partial sales working well with clients who have a vision for where to take the business before exit and a strong team to carry it out, but lack the capital to get there. A total sale is typically the most important financial event of an entrepreneur’s life. Here, the focus is on maximizing value, getting as much cash up front as possible and ensuring the deal meets the owner’s longer-term financial needs. Emotional considerations include letting go of a business many owners have worked most of their lives building, as well as concern for the future of the company and its employees. To help achieve maximum value, we tell our owners to be prepared and willing to stay on board for two to three years post-sale, although this timeframe often ends up being shorter. Want to explore the strategic alternatives available to your business? Look to the investment bankers at Doeren Mayhew Capital Advisors to understand your objectives and devise a plan for moving forward. Contact us today!

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How to Identify Alternative Plans in a Strategic Marketing Plan

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  • Business Planning & Strategy
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Concepts of Diversified Industry

Definition of product branding strategy, what are the benefits of concentric diversification.

  • What Are the Requirements to Become an Aveda Salon?
  • How Does a Pricing Strategy Affect Brand Equity?

Strategic alternatives evolve out of assessments from a market analysis, which is the prelude to creating your marketing plan. The market analysis usually includes some form of SWOT evaluation — strengths, weaknesses, opportunities and threats — to determine a firm's competitive advantages relative to market opportunities and the ability of competitors to blunt your marketing initiatives. Thus, a completed market analysis equips you to develop a strategy that best aligns with your business and marketing goals.

Ansoff's Matrix

The heuristics for marketing strategies was done decades ago, so there is no need to re-invent the wheel because the basic principles still apply. Much of the pioneering work is attributed to Igor Ansoff, often called the "father of strategic management." Ansoff developed a matrix that portrays a firm's ability to grow by way of existing and new products in existing and new markets. The matrix articulates four different growth strategies based on four possible product/market combinations: market penetration, market development, product development and product diversification.

Take Market Share

Market penetration is the strategy that requires taking market share from competitors in existing markets using existing products. This strategy assumes a "zero-sum game" in which the market is flat in terms of growth. Thus, the only way to grow your business is to take away somebody else's business.

New Market Expansion

Market development is Ansoff's strategy to grow the business by expanding into new markets or market segments with existing products. This strategy is appropriate when the existing market or customer base is saturated and you've maxed-out in terms of growth potential. Strong regional brands often expand into other regions of the country, or go international, because they've exhausted growth potential in their home markets. This strategy may also be appropriate when you've exhausted potential with a certain class of trade, such as supermarkets, but don't do any business with, say, convenience stores.

New Products - Same Market

This strategy is based on growing your business by selling new products in existing markets. For example, you may enjoy a strong brand name that is well-recognized and trusted by your customers, which is readily transferable to different products. This strategy is attractive for many firms, because it is a low-risk strategy. Customers already know who you are and what you stand for. Thus, it's easier to sell to the customers you have than to acquire new customers.

New Products – New Markets

This is the riskiest of Ansoff's strategies, because it involves two untested variables: new products and new markets. However, it may be an attractive option if it offers the best potential for continued growth. Moreover, it may be an appropriate strategy when the new opportunity aligns with a firm's core competencies. For example, CKE Restaurants, owner of successful west coast hamburger chain, Carl' Jr., apparently had no issues with acquiring successful east coast hamburger chain, Hardee's, and retaining the Hardees' brand name in most east coast markets even though the menu offerings of Carl's Jr. and Hardee's are virtually identical. CKE's core competency is operating quick-serve restaurants.

  • U.S. Small Business Administration: Market Analysis
  • Palo Alto Software: How to Perform a SWOT Analysis
  • Education Portal: How to Identify Strategic Alternatives in Marketing

George Boykin started writing in 2009 after retiring from a career in marketing management spanning 35 years, including several years as CMO for two consumer products national advertisers and as VP for an AAAA consumer products advertising agency. Boykin mainly writes about advertising and marketing for SMBs.

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Upmetrics AI Assistant: Simplifying Business Planning through AI-Powered Insights. Learn How

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Top 8 Bizplan Alternatives & Competitors in 2024

current alternatives in business plan example

Despite having all the resources and tools, entrepreneurs struggle to finish the first draft of their business plans. Reason?

Not having the right business plan software and strategic planning approach. Indeed, writing a business plan is no easy feat, but the process can be fun and easier through the right approach and business plan software.

Bizplan is one of the most trusted business planning solutions helping businesses create business plans, forecast financials, and secure funds.

Still, it’s not your only option. There are a bunch of Bizplan alternatives providing similar features at incredible rates.

Let’s dig in to understand why these options are worth considering.

Why Consider Alternatives to Bizplan?

Indeed. Bizplan is an incredible business plan software offering many exciting features like—direct access to planning experts and fundraising tools. Still, here are a few drawbacks that make you reconsider your decision:

  • Limited customizations
  • Limited collaboration features
  • No free version or trial
  • Limited integrations
  • No pitch deck creator

So despite spending $29 on a monthly subscription, you may not get all the needed features.

In this article, we’ll review the top 8 Bizplan competitors, their pricing, and features, so you don’t have to trudge through the online research tunnel.

Sounds good? Let’s dive right in.

What are the Best Bizplan Alternatives?

Jump to section, 1. upmetrics.

Upmetrics Simplifies the complex process of writing

Professional Business Plan

current alternatives in business plan example

With competitive pricing, an advanced feature line, and a seamless & user-friendly user interface— Upmetrics is the best Bizplan alternative to help you create a winning business plan.

It is specifically designed for startups and small businesses. Hence, everything about Upmetrics suits new-age entrepreneurs, be it user-friendliness, pricing, or financial projection features.

Here are the key features that make Upmetrics a better choice than Bizplan:

  • Competitive Pricing: Upmetrics’ competitive pricing plans are a massive plus for those planning to switch to Upmetrics. Its starter plan costs $7 per month, whereas Bizplan’s monthly plan costs $29.
  • User Interface and Design: Upmetrics is known for its intuitive, interactive, and user-friendly UI. It’s easier for users to navigate through the application. The visually appealing designs enhance the user experience.
  • Financial Modeling: Upmetrics offers advanced financial modeling and forecasting features at an affordable price which you may not get with Bizplan.
  • Customer Support: Upmetrics is known for its prompt and responsive customer support team. No matter what plan you are on, you will always receive enterprise-like support.

current alternatives in business plan example

Starter Plan

Billed annually (Save up to 25%)

Team Member

current alternatives in business plan example

Monthly Plan

Active Companies

current alternatives in business plan example

Check out this table for a detailed feature comparison of Upmetrics and Bizplan:

What are you waiting for?

Business Planning Start @7/mo

current alternatives in business plan example

Here’s a list of other incredible features of Upmetrics you may like to consider:

  • 400+ fully customizable business plan examples to get started.
  • Easy-to-use business plan builder with drag-and-drop tools.
  • Financial forecasting tool to plan and manage your cash flow with ease.
  • Easy to share or collaborate with the team in real time.
  • Pitch deck creator to create perfect pitches and impress investors.
  • AI assistance while creating a business plan.
  • Create actionable business strategies using various business model canvases.
  • Easily customize and edit cover pages.
  • Real-time updates and cloud storage, eliminating the risk of data loss.
  • Business resources, video tutorials, and guides to help get started.
  • Intuitive, seamless, and responsive user interface.

Aizat Hawari, PhD

2. Ideabuddy

Ideabuddy is a business planning software designed for new-age entrepreneurs to help them turn their ideas into actionable business plans.

This Bizplan alternative is designed on a principle where users can develop, test, and launch their business idea—all in one place.

If you are a first-time entrepreneur with limited financial knowledge, this is the tool you need for business planning.

Some of Ideabuddy’s key features may include:

  • Modern business plan with a click
  • Export your plan and financials
  • Mobile-friendly platform
  • Customizable templates and industry-based guides
  • Test to score your idea
  • Step-by-step business guide
  • Brainstorm ideas with your team

Ideabuddy Compared to Bizplan:

Ideabuddy is best known for idea creation and its easy-to-use functionalities. As mentioned, this tool is designed to help users develop, test, and launch their business ideas in one place.

It is way ahead of its competitor Bizplan regarding user-friendliness and ease of use for beginners. However, it may lack comprehensive business planning features like financial forecasting.

Pricing: Ideabuddy’s subscription costs $15 for one business idea and collaborator. A free plan is also available with some basic functionalities.

3. Liveplan

LivePlan is one of the best business planning, budgeting, and performance-tracking software for startups and small business owners.

This Bizplan alternative simplifies the process of creating a professional business plan with its instruction manuals, tutorials, and expert guidance, whereas its automated financials built-in with formulas ensure precise financial forecasting.

However, Liveplan may not be suitable for flexible financial forecasting, so you may consider other Liveplan alternatives.

Some of Liveplan’s key features may include:

  • Business plan templates
  • Budgeting and expense tracking
  • Online learning tools & resources
  • Collaborative planning
  • Pitch deck creator
  • Dashboard and reporting
  • Integrated document storage

LivePlan Compared to Bizplan

Features and functionality wise LivePlan is a better business plan tool compared to Bizplan. Whether you are a startup or a well-established organization, LivePlan has features for businesses of all kinds.

While Liveplan is the overall better choice, you may consider choosing Bizplan if you need direct access to planning experts and fundraising tools.

Price: LivePlan’s standard plan costs $20/month for one user. They do not have any free trial or demo plan as part of their pricing plan.

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current alternatives in business plan example

4. BizPlanBuilder

BizPlanBuilder is a tool powered by BusinessPowerTools—an all-in-one platform providing entrepreneurs with guidance, resources, and tools to help them start and grow their business ventures.

It is an easy-to-use tool helping entrepreneurs and small business owners create comprehensive and investment-ready business plans.

The Bizplan alternatives aim to streamline the business planning process with its user-friendly interface, robust features, and structured framework.

Here’s an extended list of features BizPlanBuilder may provide:

  • 150+ industry-specific sample plan templates
  • Financial analysis and projections
  • Pitch deck templates
  • Strategic planning
  • Collaboration tools
  • Automatic backup and restore

BizPlanBuilder Compared to Bizplan

BizPlanBuilder is a business planning solution best known for its comprehensive business tools and resources, including financial analysis and projections, wizard-driven financial models, and industry-specific guidance.

On the other hand, Bizplan primarily focuses on the platform’s simplicity and ease of use. They also provide direct access to planning experts and fundraising tools to help your startup raise capital.

If you weigh more on the feature side, go with BizPlanBuider, and if you consider a streamlined approach to planning—BizPlan is the way to go.

Price: BizplanBuilder’s monthly subscription starts at $27. However, they also have a lifetime subscription plan costing $397.

5. The Business Plan Shop

The Business Plan Shop is a business & financial planning and analysis platform for small and medium-sized business owners and financial advisors.

Its industry-specific business plan templates make it easier for beginners to get started.

Despite its many features, the business plan software specializes in financial analysis, forecasting, and KPI tracking. It surely has a few advanced features but can be expensive for startups and small businesses.

Some of The Business Plan Shop’s key features may include:

  • Financial forecasting software
  • Sync accounting data
  • Drag and drop templates and editor
  • Integration with financial data
  • Collaboration and sharing
  • Faster than Microsoft Word

The Business Plan Shop Compared to Bizplan

The Business Plan Shop is a business planning tool best known for its financial forecasting, analysis, and KPI tracking capabilities, whereas Bizplan provides a streamlined approach to business planning with some additional startup tools and resources.

The user experience and ease of use in this case is a matter of personal preference here. You may consider taking free trials of both tools to better understand them.

Price: The Business Plan Shop’s business and CFO plan starts at 25.50. They also have a free trial available, so you may try it out before purchasing it.

6. MAUS Hub

MAUS hub ’s business strategy software is a powerful tool to streamline your business planning process.

It helps you easily develop an investment-ready business plan simply by offering business plan templates, tutorials, and educational resources for every step in the planning process.

MAUS specializes in business & strategic planning, performance tracking, and KPI management.

Some of MAUS hub’s key features may include:

  • Financial analysis & forecasting
  • Performance tracking & monitoring
  • Collaboration & team management
  • Seamless integrations
  • Training & support

MAUS Hub Compared to Bizplan

Market segmentation features, detailed statements & impressive charts, and ease of use make MAUS hub’s business strategy software an excellent tool for entrepreneurs to create business plans.

However, real-time errors and high pricing may make considering this tool a big concern for early-stage startups and small business owners.

If you have big pockets to spend on business plan software, you may choose MAUS, but tools like Bizplan and Upmetrics are always better and cost-effective choices.

Price: MAUS hub has three different pricing packages as a part of their SMB subscription plan. However, you must contact their sales team to know more about their pricing.

Planful is a cloud-based business planning and financial performance management software for comprehensive business planning.

The Bizplan alternative focuses on financial performance management, with key features being financial close management, reporting, and consolidation. The tool is specifically designed for medium and large-scale enterprises; there could be a significant learning curve for newbie entrepreneurs.

Some of Planful’s key features may include:

  • Budgeting and forecasting
  • Financial consolidation
  • Scenario modeling
  • Reporting and analytics
  • Financial close management
  • Data integration and connectivity
  • Responsive web and mobile apps

Planful Compared to Bizplan

As mentioned before, Planful is a cloud-based enterprise performance management platform with financial applications for planning, modeling, consolidation, reporting, and analysis.

Planful is an advanced financial planning tool, but it lacks comprehensive business planning writing features and tools.

So, if you are a startup or small business owner looking to build a comprehensive business plan, you may consider other free alternatives.

Price: Planful does not have a structured pricing model on their website; you may contact its sales team for information about its pricing.

Brixx is a competitive Bizplan alternative helping entrepreneurs with business plan creation, financial modeling, scenario planning, and goal tracking.

You can also integrate Brixx with your accounting software to automate the syncing of your actuals and forecast, making it easier to get started.

Talking about other features, the interactive charts and graphs make the financial data more understandable for readers.

Some of Brixx’s key features may include:

  • 1-10 year financial forecasts
  • Professional charts and reports
  • Automated tax forecasts
  • Quick-start templates
  • Share plans in real-time
  • Business Resources
  • 3-way forecasting

Brixx Compared to Bizplan

Brixx is primarily a financial modeling and forecasting tool focusing on creating detailed financial projections for startups and small businesses.

Though it is better than Bizplan at financial projections and forecasting, it may lack perfection in other business planning areas.

If your goal is detailed financial projections, this tool up here is the right choice for you, but considering the overall performance, you may consider other tools from the list, like Upmetrics.

Price: Brixx’s monthly subscription starts at $22, and a free plan is also available with some basic functionalities.

And that’s it for today, let’s lead to the conclusion!

Bizplan is undoubtedly a great business planning solution. Still, some competitive alternatives like Upmetrics provide some of the most intriguing features at incredible prices to lure our attention.

Investing time and resources in the wrong tool is frustrating before understanding if it’s the right fit. So, we made the case different with Upmetrics.

Try Upmetrics and get your money back within 15 days if you don’t find it the right fit. Happy business planning!

Say No to Expensive Business Planning Software!

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Frequently Asked Questions

Why use a bizplan alternative.

Bizplan may not be a perfect fit for businesses of all kinds. On the other hand, business planning tools like Upmetrics provide similar features at a really affordable rate. So, exploring other options is always a smart move.

Is Upmetrics better than Bizplan?

Considering feature offerings, support, and pricing plans, Upmetrics is a better business planning tool than Bizplan. Upmetrics’ starter plan provides access to many advanced features like 200+ business plan templates, financial forecasting tools, and pitch deck creator, which may not be the case with Bizplan.

How expensive is Bizplan?

Bizplan offers 3 subscription plans at various pricing ranges:

  • Monthly plan: $29
  • Annual plan: $249
  • Lifetime plan: $349

Does Bizplan integrate with Quickbooks?

Yes, Bizplan offers supported integrations with accounting software like Quickbooks and Xero.

What are the top alternatives to Bizplan?

The list of top Bizplan alternatives may include:

  • BizPlanBuilder
  • The Business Plan Shop

Popular Templates

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How to Write the Competitive Analysis of a Business Plan

Written by Dave Lavinsky

Competition in business plan

If you are writing a business plan, hopefully by this point you’ve conducted thorough market research to identify industry trends and identified the target market for your business. Now it’s time to conduct a competitor analysis. This section is included in virtually every simple business plan template , and the information you include will depend on several factors such as how many competitors there are, what they offer, and how large they are in comparison to your company.

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What is a Competitive Analysis?

A competitive analysis is a type of market research that identifies your competitors, their strengths and weaknesses, the strategies they are using to compete with you, and what makes your business unique. Before writing this section it’s important to have all the information you collected during your market research phase. This may include market data such as revenue figures, cost trends, and the size of the industry.

Why Do You Need the Competitive Analysis?

If you are planning to raise capital, the investor will require a business plan that includes the competitive analysis section. This section will also come in handy while writing a business plan template , if your company is considering increasing prices or adding new products and services. You can use the information you find to determine how well-positioned your business is to perform in the competitive landscape.

3 Steps to Writing a Competitive Analysis

The steps to developing the competitive analysis section of your business plan include:

  • Identify your competition.
  • Select the appropriate competitors to analyze.
  • Determine your competitive advantage.

1. Identify Your Competition

To start, you must align your definition of competition with that of investors. Investors define competition as to any service or product that a customer can use to fulfill the same need(s) as the company fulfills. This includes companies that offer similar products, substitute products, and other customer options (such as performing the service or building the product themselves). Under this broad definition, any business plan that claims there are no competitors greatly undermines the credibility of the management team.

When identifying competitors, companies often find themselves in a difficult position. On one hand, you may want to show that the business is unique (even under the investors’ broad definition) and list few or no competitors. However, this has a negative connotation. If no or few companies are in a market space, it implies that there may not be a large enough base of potential customers to support the company’s products and/or services.

2. Select the Appropriate Competitors to Analyze

Once your competition has been identified, you want to consider selecting the most appropriate competitors to analyze. Investors will expect that not all competitors are “apples-to-apples” (i.e., they do not offer identical products or services) and therefore will understand if you chose only companies that are closest in nature. So, you must detail both direct and, when applicable, indirect competitors.

Direct competitors are those that serve the same potential customers with similar products and services. If you sell your products or services online, your direct competitors would also include companies whose website ranks in the top 5 positions for your same target keyword on Google Search.

For example, if you are a home-based candle-making company , you would consider direct competitors to be other candle makers that offer similar products at similar prices. Online competitors would also include companies who rank for the following keywords: “homemade candles”, “handmade candles”, or “custom candles.”

Indirect competitors are those that serve the same target market with different products and services or a different target market with similar products and services.

In some cases, you can identify indirect competitors by looking at alternative channels of distribution. For example, a small business selling a product online may compete with a big-box retailer that sells similar products at a lower price.

After selecting the appropriate competitors, you must describe them. In doing so, you must also objectively analyze each of their strengths and weaknesses and the key drivers of competitive differentiation in the same market.

For each competitor, perform a SWOT Analysis and include the following information:

  • Competitor’s Name
  • Overview of Competitor (where are they located; how long have they been operating)
  • Competitor’s Product or Service
  • Competitor’s Pricing
  • Estimated Market Share
  • Location(s)
  • Potential Customers (Geographies & Segments)
  • Competitor’s Strengths
  • Competitor’s Weaknesses

By understanding what your competitors offer and how customers perceive them, you can determine your company’s competitive advantage against each competitor.

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3. Determine Your Competitive Advantage

Perhaps most importantly, you must describe your company’s competitive advantages over the other companies in the space, and ideally how the company’s business model creates barriers to entry. “Barriers to entry” are reasons why it would be difficult for new companies to enter into or compete in the same market.

For instance, you may have a patent that provides value to your customers and makes them less likely to switch suppliers, which protects your business from potential competitors. Or, you may have more resources than the competition and thus be able to provide superior customer service.

Below is a list of areas in which you might have a competitive advantage:

  • Size of the Company – Large companies have more resources and can usually offer lower prices than smaller businesses. This is a significant barrier to entry, as starting a small business and competing with a larger company may be difficult.
  • Product or Service Differentiation – If your product or service is unique in some way, this will make it less likely that customers will switch to a competitor.
  • Experience & Expertise – Experience and knowledge are valuable attributes that can help differentiate you from the competition.
  • Location – If you are located in an area where there is high demand for your product or service, this can be a barrier to entry because competitors will not want to open new locations.
  • Patents & Copyrights – Protecting intellectual property can prevent others from entering the same market and competing with your company.
  • Brand Recognition – Customers are loyal to brands they have come to trust, which protects the company from new competitors.
  • Customer Service – Providing excellent customer service can help you retain customers and prevent them from switching suppliers.
  • Lowest Cost Offerings – If you can offer a lower price than your competitors, this makes it more difficult for them to compete with you.
  • Technology – New technology that enables you to provide a better product or service than your competitors can be an advantage.
  • Strategic Partnerships & Alliances – Collaborating with a company that your customers want to work with can help keep them from switching.
  • Human Resources – If you have a highly skilled and talented workforce, it can be difficult for competitors to find and employ the same skills.
  • Operational Systems – Strong operational systems that lead to greater efficiencies can protect your business from the competition.
  • Marketing Strategy – Investing in strong marketing campaigns can make your business difficult to compete with.

For instance, you could say that your [enter any of the bullets from above] is better than your competitors because [insert reason].

The competitive landscape is one of the most important considerations in developing a business plan since it sets the stage by providing information on past and current competitors and their respective strengths and weaknesses. A strong understanding of the competitive landscape is needed before you can develop a strategy for differentiating your company from the competition. Follow the above competitive analysis example and you will be well-prepared to create a winning competitor analysis section of your business plan.

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Other Resources for Writing Your Business Plan

How to Write a Great Business Plan Executive Summary

How to Expertly Write the Company Description in Your Business Plan

The Customer Analysis Section of Your Business Plan

How to Write the Market Analysis Section of a Business Plan

The Management Team Section of Your Business Plan

Financial Assumptions and Your Business Plan

How to Create Financial Projections for Your Business Plan

Everything You Need to Know about the Business Plan Appendix

Business Plan Conclusion: Summary & Recap

Other Helpful Business Plan Articles & Templates

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The 5 Best Business Plan Examples and Templates

Kate williams.

15 November 2023

Table Of Contents

  • Business plan examples
  • What to include?
  • How to conduct market research

Do you need some business plan examples to come up with your own?

Every business needs a plan. If you want to build a thriving company, you need to invest in creating a business strategy. The business world is cruel, cut-throat, and incredibly competitive. You need to find out what you can offer to your customers and how best you can do that- and it requires a strategic business plan.

“Without a plan, even the most brilliant business can get lost. You need to have goals, create milestones and have a strategy in place to set yourself up for success”- Yogi Berra.

In this article, we’ll cover:

The best business plan examples and templates

Basic elements that make a good business plan

How to do market research for your business plan

The 5 Best Free Business Plan Examples and Templates in 2022

1. the one-pager plan.

Here is an example of a simple business plan that will take only one page. A one-page plan will be easier to share with others and have less information for those who don’t have the time to pore through the details. It will be a great thing to giveaway after an elevator pitch.

It will include the following:

  • Business Opportunity: What is the problem that you are solving?
  • Team: Who are the different stakeholders involved in the company? Why are they the right person to build the brand?
  • Target Market: Which is the area that you are targeting? Who are your ideal customers, buyer personas, and audience segments?
  • Implementation timeline: When will the business be up and running? What are the resources that you will employ for that?
  • Financial Summary: Where is the funding coming from? How much funding is required?

The above fields are enough to prepare a quick business plan example.

2. Bplans Business Plan Example

This one is a bit detailed in nature. Let’s go through it.

Executive Summary

  • Problem Summary
  • Solution Summary
  • Market Summary
  • Competition

Expectations

  • Financial Highlights by Year [chart]
  • Financing Needed

Opportunity

  • Problem & Solution
  • Target Market
  • Competition (Current Alternatives and Our Advantages)
  • Marketing & Sales Plan
  • Operations (Locations & Facilities, Technology, and Equipment & Tools)
  • Milestones & Metrics (Milestones Table and Key Metrics)
  • Team (Management Team and Advisors)

Financial Plan

  • Forecast (Key Assumptions, Revenue by Month [chart], Expenses by Month [chart], Net Profit (or Loss) by Year [chart])
  • Financing (Use of Funds and Sources of Funds)
  • Statements (Projected Profit & Loss, Projected Balance Sheet, and Projected Cash Flow Statement)
  • Monthly Financial Forecasts
  • Additional Documentation

Elaborating on each of the above points gives you enough fodder to make someone on the other side understand your business as well as enough firepower to get started on implementing each of the sections.

3. HubSpot’s Business Plan Template

This is also a comprehensive template that can be used to create a business plan from scratch. Once you have added content to all the fields in this business plan example, you can share it with your investors and stakeholders.

You can add a one or two-page overview of the business here. The executive summary should include a mission statement, company history, leadership model, competitive advantage, financial projections, and company goals.

Company and Business Description

In this section, you can provide a description of your business, describe the products and services you will be offering, talk about your target market, and why your business plan will work. Describe your mission and vision statement, core values, team, and organization structure.

Products and Services

Talk about your product and service offerings. Mention your pricing structure as well.

Market Analysis

Share details about the market that you are targeting and talk about the reason behind doing so. Highlight the demographics and psychographics, including the size of your addressable market. Also, talk about your buyer personas and a competitive analysis report.

Marketing and Sales Plan

You can talk about your positioning strategy, the acquisition channels you plan to use, including the tools and technologies.

Explain how you intend to get leads. What does your inbound and outbound sales strategy look like? What are the different channels that you will be using?

Legal Notes

What type of legal structure do you plan to follow? List out the legal considerations that you plan to keep in mind to operate smoothly.

Financial Considerations

No matter how good a product you have, if you do not possess the funding to run the business, then it will surely go belly up. You should have a solid financial strategy in place.

You can use the executive summary example business plan link to get a detailed understanding of the business plan.

4. US Small Business Administration (SBA) Business Plan Example

If you take a look at Andrew’s business plan by using the link, you will find a comprehensive plan for ‘Wooden Grain Toy Company.’ The company manufactures high-quality toys that are made from solid hardwoods. The target audience for the toys are adults who are in a position to buy for the kids.

The business plan (for which the link has been provided) contains a detailed description of the customers, competitive advantages, the regulations that they are supposed to follow, product lifecycle, pricing structure, and so on. It also talks about how they plan to conduct research and development for the company. The example of a marketing plan that they have in place is also described in the business plan document.

5. US SBA Service Business Plan Example

In the previous example, we considered a business plan example for a product-based company. Here, we consider a consulting company called ‘We Can Do It Consulting.’ The services include office management and business process reengineering.

In this business plan example, the service company we are considering aims to provide services to business owners, CEOs, HR directors, product managers, presidents who are looking to increase their productivity and reduce overhead expenses.

The business plan example also talks about their requirements for the future. It mentions the list of services that they offer, in detail. They mention their pricing structure based on the hourly charges of each of the professionals such as Account Executive, Project Manager, Business Analyst, Process Analyst, and so on.

It also talks about their efforts in R&D. They plan to create custom technology for manufacturers of vehicles. The service company is also intent on finding trends in software solutions to provide competitive automated services to create a niche for themselves in the industry. This is a good example of a business plan PDF that you can use as a template.

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What does a good business plan include?

There are a number of sections that make up a business plan which covers every single part of the business. The more detailed the business plan, the easier it is for investors to validate their investment decisions and for the entrepreneur to execute their ideas.

Let us look at each of the sections in a traditional business plan sample.

Business Summary

This section provides an overview of the business. It usually includes

  • Mission and Vision Statement
  • About the Company
  • Goals of the company
  • Company’s differentiators
  • Technologies Used
  • Financial charts

Sometimes, a few of the above topics will be discussed in detail in the other sections of the free business plan template .

Company Description

Provide detailed information about your company. What are the specific business problems that you aim to solve? How are you better suited to handle them? What are the specific skill sets that your company possesses? Do you have the right location for your physical store? If you are planning to set up an online store, do you plan to outsource the development or do you have an in-house team of developers?

The next step is to present information about the market that you are targeting. You cannot sell ice to an Eskimo. In the same way, the products and services that you offer to your potential customers should be relevant to what they are looking for.

You can include the following in this section:

  • Market size
  • Population in the market
  • What products/services would they be interested in?
  • Market trends
  • Competitor’s market shares
  • Why would they be interested in your products?

Company Structure

This section will give ideas about the company’s structure, leaders in the organization, hierarchy, and so on. It should also spell out the legal structure of your business . The company structure should also mention how the unique experience of each of your employees will add to the success of the organization.

Here, you need to mention the products and services that you plan to offer. It should explain how it will help the end consumer. Share points related to intellectual property, copyright, patent filings, and other relevant documents. If there is ongoing research related to your offerings, mention that as well. It will increase the validity of your business plan.

In this section, you need to showcase the funding details. Money runs businesses. If you do not have enough funding, it will not be possible to pay vendors, employees, suppliers, etc. You should also give an idea of how much funding you will require for the next 2 or 3 years. If there is a source of funding for the future, you might want to disclose that as well.

Competitive Landscape

Find out who the top competitors in your niche are. Try to gather as much intelligence as possible about how they go about their business. Why should your target customers leave your competitors and buy from you? By doing a competitive analysis, you can get an answer for this.

Target market

What does your most ideal customer look like? Without this piece of information, your whole marketing plan will go kaput. You will be targeting even people who will never be your customers. You need to segment your customers based on demographic and psychographic factors.

Build buyer personas to find your ideal customers and it will also help you get an idea of the reasons behind targeting them. Your marketing strategies will be more refined once you know your buyer personas. Every business will have at least 3 to 7 buyer personas and creating personalized content for each of them should be one of your core marketing activities.

Marketing activities

No matter how good a product you have, you cannot sell it if people don’t know that it exists in the first place. Marketing campaigns are so important to your business’ success. While there is no hard and fast rule in marketing as it is quite dynamic, you need to present an outline of the strategies that you plan to implement. A marketing strategy template should be a separate article as there are a number of variables in it.

How to do market research for a business plan

You need to be specific about what you need to know when conducting a market research survey. The data that you gather from market research can be used for a number of purposes. It depends on the kind of objectives you have.

  • Is it to ask what people think about your product?
  • Do you want to know more about your target audience to refine their details?
  • Would you like to know about the channels that they frequent?
  • Are you looking to understand the reasons behind why they chose your competitors?

Insights from any of the above objectives will bring you closer to achieving your goals. You need to choose the right marketing tool to get the answers that you are looking for.

SurveySparrow is a powerful online survey tool that lets you ask a variety of questions using a number of attractive features.

Here’s how to use SurveySparrow to conduct market research for your business plan:

Design your survey

The first step is to design an attractive survey. It involves choosing the right questions and question types. If you want to understand more about your market, then you need to ask the respondents questions about their expectations from a product similar to yours, why they choose that particular product, what are the functionalities they use the most in that particular market, and so on.

Do remember that the longer the survey, the chances of a less number of responses are there. Break the surveys into multiple sections so that it is easy for the respondent to finish the survey.

Test your surveys

Before you send the survey to the audience, ensure that there are no technical hiccups. Proofread the questions. Try to understand the relevance of each question in the survey. Do remember that your objective is to understand more about the market. So ask yourself this — ”Are the questions relevant to the objective of the survey?” If not, immediately discard them.

Make sure you are leveraging all the advanced features of the online survey tool. Test the survey internally and see how the results pan out. Once you are sure that the surveys can be presented to your audience, send them to your audience.

Survey Analysis

Once you have all the answers to your survey questions, you will be able to see the results in an attractive dashboard. The insights gathered from the tool will help you make a powerful business plan. SurveySparrow offers a variety of visually appealing ways in which you can view the results. Every insight that you gather from your prospective customer base should be considered in your business plan.

Add the feedback to the business plan

The next step is all about considering the insights gathered from the market research survey into your business plan example. It will add more credence to your plan as the data gathered is that of your prospective employees. They can also be used for sales projections, inventory estimation, and so on.

Wrapping up

A business plan is the first step towards building a successful enterprise. There are a lot of risks involved with starting a business. You need to be careful of each step that you take and consider every single variable, starting from funding required to operational planning examples. Taking the right steps will help your business grow, but even a minor tactical oversight can result in losses.

For those who are looking to start their own business, the above article will be really helpful. Some of the templates can be taken as business plan examples for students too, not just for professionals.

If you are looking for an online survey tool that will help you draft irresistible business plans, check out SurveySparrow. When you are not sure about the kind of questions that you need to add to your business plans, you can even choose the business plan templates available with SurveySparrow. Get in touch with us to understand how we can help you create strategic business plans with our survey tool.

Content Marketer at SurveySparrow

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Fix-n-Flip Business Plan

Start your own fix-n-flip business plan

Fix-and-Flip Pros

Value proposition.

Fix-and-Flip Pros offers quality, remodeled residential properties to homebuyers. By revitalizing underperforming properties, we provide move-in-ready homes that combine modern comfort with unique, existing architectural features.

The Problem

In many areas, the housing market has a significant amount of outdated or neglected properties. For many potential homebuyers, the prospect of renovating these properties themselves is daunting, both in terms of time and cost.

The Solution

Fix-and-Flip Pros addresses this problem by purchasing underperforming properties, conducting high-quality renovations, and then selling these homes to buyers who desire move-in-ready properties.

Target Market

Our primary target market is the pool of homebuyers who are looking for quality, renovated, move-in-ready homes. This includes first-time buyers, people relocating, and investors looking for rental properties.

Competitors & Differentiation

Current alternatives.

  • Other fix-and-flip property developers
  • New construction homes
  • Private sellers offering as-is properties

Fix-and-Flip Pros stands out due to our focus on quality renovations and excellent customer service. We provide transparency in our renovation process, ensuring potential buyers are aware of the improvements made, and we strive to retain the unique character of each property.

Funding Needs

Funding needs are based on the initial acquisition of properties for renovation, renovation costs, carrying costs, and marketing expenses. The exact figures will depend on the number and type of properties targeted.

Sales Channels

  • Real Estate Agencies
  • Online Real Estate Marketplaces
  • Open House Events
  • Networking with Local Realtors

Marketing Activities

  • Professional Staging and Photography
  • Online Property Listings
  • Social Media Campaigns
  • Real Estate Networking Events

Financial Projections

The following figures are based on the assumption of acquiring, renovating, and selling five properties in the first year, with an average purchase price of $150,000, average renovation costs of $50,000 per property, and an average sale price of $250,000.

2023: $1,250,000 (5 properties sold at an average sale price of $250,000)

2024: $1,375,000 (assuming a 10% increase in sale price)

2025: $1,512,500 (assuming a 10% increase in sale price)

Expenses/Costs

2023: $1,000,000 (5 properties purchased and renovated, $150,000 purchase price + $50,000 renovation per property)

2024: $1,100,000 (assuming a 10% increase in purchase and renovation costs)

2025: $1,210,000 (assuming a 10% increase in purchase and renovation costs)

2023: $250,000

2024: $275,000

2025: $302,500

  • Establish business entity and obtain necessary permits and licenses
  • Identify and purchase first property
  • Complete first renovation project
  • Sell first renovated property
  • Identify and implement improvements for future flips based on the experience from the first flip
  • Establish relationships with key contractors and real estate professionals

Team and Key Roles

Owner/operator.

Oversees operations, including property acquisition, renovation plans, and sales strategies.

Project Manager

Coordinates renovation projects, liaises with contractors, and ensures projects stay on schedule and budget.

Real Estate Agent

Handles the marketing and sale of the properties, provides market insight, and identifies potential properties for future flips.

Partnerships & Resources

The purpose of these partnerships is to ensure the success of the fix-and-flip business while supporting local businesses and contributing to community revitalization.

Local Contractors

Working with reliable, local contractors ensures quality workmanship, timely renovations, and supports local business.

Real Estate Agents

Developing strong relationships with real estate agents provides access to potential properties and buyers, as well as valuable market insights.

Local Suppliers

Sourcing materials from local suppliers contributes to the local economy, can speed up renovation timelines, and can often provide cost savings.

Financial Institutions

Building relationships with local banks or other financial institutions can assist in securing necessary funding for property acquisition and renovation costs.

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