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3 cover letter examples to help you catch a hiring manager’s attention

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What’s a cover letter?

What does a cover letter include, 3 cover letter samples to make your own, 3 more tips for a winning cover letter, letter for success.

You studied the job application, polished your resume, and are ready to hit “send.” But before you do, you need to craft a cover letter to support your candidacy. 

A hiring manager’s job is to quickly gauge whether you have the know-how to fit the roles and responsibilities of a job. And they also want to know if you possess soft skills that bring value to company culture and the business as a whole. Every document you send to a potential employer should prove you’re the best person for the job. 

Your resume or CV showcases your professional development based on skills and work experience. But the best resumes are concise, with bullet points that lead the reader to the most important information. You often don’t have enough space to truly express your value.

A good cover letter is an opportunity to highlight your experience and display your workplace personality . It gives a hiring manager a taste of what it’ll be like to work with you — and going the extra mile shows you’re genuinely interested in the job description.

To help you write a successful application for your dream job, here’s information around cover letters plus three cover letter examples to adapt to your needs. 

A professional cover letter is a document you submit to a hiring manager or recruiter with your application. It’s a persuasive letter that dives deeper into your skills and experience. 

But an effective cover letter should do more than just copy and paste the content of your resume. It describes how you’ll use those skills on the job. You can highlight your most relevant personal achievements and speak directly about the value proposition you’ll bring to the company.

Think of your cover letter like a movie trailer. It should make an engaging first impression , tell an exciting story , and entice the hiring manager to learn more about you. 

Many people dread writing cover letters . They take time to compose, and you never know if hiring managers will actually take the time to read them. But submitting one at all shows the company that you’re serious about earning a position , proving you’re a high-quality applicant who cares about the job.

Most professional emails and letters follow the same format, with a clear introduction, body, and conclusion. Typically, a cover letter is between 250 and 400 words and fits onto one page. 

You can send a cover letter in three ways: as an email attachment, in the body of an email, or as part of an online application. Pay careful attention to the instructions in the job posting .

Some companies may prefer a specific file attachment for easy internal sharing, and sending the right format tells the hiring manager you have an eye for detail and take direction. 

Here’s an example of what you’ll find in a basic cover letter template:

Header with contact information: Let your reader know who you are, with your full name and professional email address at the top of the page. You may include additional information like a personal website or LinkedIn profile , location, and contact information like a phone number. 

Opening paragraph: Begin with a professional salutation . Research the company and try to find the hiring manager or recruiter's name to demonstrate professionalism and due diligence. Your opening paragraph should be a quick show of gratitude that thanks them for their time and consideration. 

Body: Your second and third paragraphs should tell an engaging story introducing you as a person and an employee.

This might include a relevant anecdote about why you’re interested in the company and a personal achievement that connects the role to your professional development goals .

Always tie in skills and keywords from the job posting, and consider researching the company’s core values and wrapping them into the text. 

The closing sale: Your final paragraph should reiterate your main selling points, demonstrate your enthusiasm for the job, and thank the person for their consideration. Conclude with an appropriate email sign-off . 

Professional communication should be short and to the point, whether you’re writing an out-of-office message , letter of interest , or promotion announcement . Developing a cover letter format that self-promotes your best qualities without losing your reader’s attention requires careful, purposeful writing. 

To write your own, here are three examples to edit based on your needs and the new job's requirements:

1. Simple cover letter template for an entry-level job

This basic application letter tells a hiring manager or recruiter what they need to know about your potential, even without years of experience.

It shows off important soft skills like enthusiasm, initiative , and goal-setting that provide insights into the type of worker you are. This cover letter also highlights necessary information and your unique value proposition. 

[your name]

[email address]

Dear [hiring manager’s name], 

I hope this letter finds you well. Thank you for considering me for the [position] at [company name]. As a recent college graduate with a [degree title], I’m eager and excited to enter the workforce. 

I’m a creative and innovative person who excels in [type of work]. When deciding what major to choose, I found that [topic] was a career path that allowed me to nurture my natural critical thinking abilities and find out-of-the-box solutions.

At school, I balanced my coursework between [subject], [subject], and [subject], whic h helped grow my passion for [industry]. That led me to find [company name], an organization I really admire for its [attributes and company goals].

While wrapping up my degree, I completed an internship at [company name] as part of [department]. The experience tested my understanding of [topic] with real-life scenarios and proved that I excel equally in independent research and fast-paced, collaborative environments.

It cemented my motivation to continue to push my career in this direction, and I hope to continue my work with your team.

Thank you again for taking the time to read my application. I hope to have the opportunity to interview and discuss more about the job, along with how I can contribute to [company name]’s goals. I have attached my resume and am happy to provide you with professional references . 

Sincerely, 

[LinkedIn profile URL]

2. Creative cover letter template for an internal promotion

A great cover letter grabs a hiring manager's attention like a gripping story, and this is especially true when you’re already passionate about the company you work for.

This cover letter provides an emotional hook and supports itself with specific examples that promote the right experience level, attitude, and know-how for an internal promotion .

Thank you for the opportunity to apply for the [job title] opening. Having dedicated the past [number] years to working on [previous team], I feel deeply connected to [company name]’s mission and culture.

I’m ready to take the expertise I’ve learned in my current [title] role to contribute to the success of the business in new ways while also pushing my own career growth forward.

If you’re unfamiliar with my work, last summer, I supported [project] and used my [skills] to bring it to fruition. Building a [type of project] from the ground up and working strategically across [fields] was an eye-opening and formative new experience, and it taught me [more specific skills].

I’m proud to say we [achievements with metrics], and I know I can bring that expertise to [new position],

While I have enjoyed the challenge of [previous title], that experience taught me that I excel with [skills], which I know I can apply to [new title]. I'm ready to translate my knowledge of [topic] to a more wide-reaching role handling [new responsibilities].

The creativity , collaboration, and flexibility I’ve shown in my current role show that I’m up for the next challenge. 

Thank you again for inviting me to apply. I look forward to this opportunity to continue pushing our company toward success. 

3. Best cover letter template for a freelancer or contractor

For a contract or freelance job, a hiring manager wants to know that you’re thoughtful, competent, and independent enough to finish your work on time without too much guidance.

Similar to a letter of intent , researching the company and drawing parallels to your skills and experience will capture the hiring manager’s attention.

I hope you’re doing well. I’m excited to apply for the [contract role] you’ve posted. 

With [number] years of experience working independently for a wide range of companies, including startups, small businesses, and national brands, I have a proven ability to adapt my skills to any business model and complete [type of work] that meets your goals. 

Throughout my career, I’ve always prioritized working with companies that emphasize impact beyond their bottom line. Your commitment to [company values] speak directly to the values guiding my work.

I’m confident we can develop the solutions you’re looking for [cite goal listed in the job post, like increasing market share] while respecting the ethos of our work philosophies.

As a [job title or topic], I’ve worked with nearly [number] brands and continue to regularly consult with [number]. My approach is [describe work ethos]. I value quality over quantity. Building trust and long-term relationships while contributing truly valuable work is what matters most. 

I’m fluent in [skill], stay on top of emerging AI technologies, and thrive on [skill/topic]. My top concern is always making the right recommendation for the client, not the market.

I pride myself on my adaptability and ability to tease out the best strategy for my clients. Over the past year, my work has contributed to over [number] in net profits for clients of a similar size to your own. 

I’m eager to hear more about your long-term objectives and bring my expertise to your mission. 

Best regards,

[professional website URL]

Remember that a cover letter is specific to the job and to your experience, and even putting in just five extra minutes of effort can show a potential employer you care. Here are some extra tips to make sure your application is perfect:

Prepare ahead of time: There’s no such thing as a one-size-fits-all application. The perfect resume is specific to the job search, responsibilities, and company you’re applying to — and the same goes for your cover letter.

Read the job post thoroughly for keywords and use them to guide your writing. Incorporating company language into your own will show that you fit the team. 

Double-check your work: Misspellings, grammar mistakes, and inconsistent formatting can ruin your chances of getting an interview . Small or consistent errors insinuate that you lack effort and care.

Ask a colleague to give it a read-through to make sure you're effectively representing yourself. Likewise, run your final draft through a grammar app to ensure punctuation, spelling, and sentence structure are perfect. 

Use a cover letter builder: If you’re drawing a blank on the best cover letter design or can’t find the right words, lean on available online tools. You can use a professional cover letter template on a resume builder site to guide you and ensure you check off all the right boxes for a hiring manager. 

While your resume highlights your skills in a structured format, the cover letter gives you more freedom to showcase your positive personality traits , celebrate your achievements, and impress a potential employer. While not every job will require a cover letter, it’s never a bad idea to go the extra mile to make a case for yourself as the best candidate. 

Now that you have several cover letter examples, it’s time to get writing. Research the company, study the role, and draw the right parallels between its needs and your abilities. It could be just the motivation for a hiring manager to give your resume a little extra attention — and for you to land your next job. 

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Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

How to write a great cover letter in 2024: tips and structure

Character references: 4 tips for a successful recommendation letter, write thank you letters after interviews to stand out as job applicant, send a thank you email after an internship to boost your career, use professional reference templates to make hiring smoother, how to ask for a letter of recommendation (with examples), how to write an impactful cover letter for a career change, chatgpt cover letters: how to use this tool the right way, how to quit a part-time job: 5 tips to leave on good terms, learn how to introduce yourself: examples to make a good impression, tips and tricks for writing a letter of interest (with examples), how to close a cover letter (with 25+ eye-catching examples), how to write a letter of recommendation (with examples), 3 essential traits for leaders in turbulent times, stay connected with betterup, get our newsletter, event invites, plus product insights and research..

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How to Start a Cover Letter: 30 Creative Opening Sentences Recruiters Will LOVE

Wondering how to start a cover letter? Traditional cover letter wisdom might tell you to begin with something like, “Dear Hiring Manager, I am writing to apply for the marketing manager position with the Thomas Company.” But we say: A cookie cutter cover letter intro feels as outdated as a Hotmail address.

A cover letter is your chance to introduce yourself to a hiring manager—who you are, what you have to offer, and why you want the job—but you have an extremely limited amount of space to do it. If you really want to get noticed, you’ve got to start right off the bat with something that grabs your reader’s attention.

What do we mean? Well, we won’t just tell you, we’ll show you. Keep reading to find tips on how to start a cover letter, along with 30 creative cover letter opening lines and sentence examples.

Still looking for that perfect next role? One of these open jobs on The Muse just might be the one »

5 tips on how to start off a cover letter

Here are a few pointers to guide you as you use our example cover letter openings—we’re getting there, we promise!—to craft your own:

1. Avoid boring or overused openers

Recruiters have read cover letters that start with lines like “I’m excited to apply for the front-end engineering position,” or “Your job posting on The Muse prompted me to…” so often they could wallpaper their homes with them. While those are OK and still acceptable, you'll have a better shot at impressing potential employers with a less cliché opening line.

2. Be lively and personable

People like reading interesting, engaging stuff—the kind that paints a picture, tells a story, and maybe even makes them smile. People like it when you’re human, genuine, and memorable. So figure out something about yourself and your background that relates to the company or position you're interested in, and use that to build a connection.

3. Show what you bring the company

You’ll get more into the details after your opening paragraph, of course. But your cover letter opener should still tell the reader, “This person can do something for us,” rather than, “This job would really help them.”

4. Stick to the point

Your opener, while creative, should still be relevant to the job. Don’t begin by highlighting an unrelated accomplishment or recounting an anecdote that never connects back to why you’re applying for the job. Part of writing an effective cover letter is curating key information that relates to that specific job opportunity and shows the reader that you're a good fit for the role.

5. Don't start with “To Whom It May Concern”

Find an alternative to “ To Whom It May Concern .” Seriously, banish those five words from your cover letter vocabulary forever. Nowadays, this phrase is seen as outdated, overused, and even rude—especially when better options exist.

30 cover letter opening sentence examples

We’ve come up with 30 creative cover letter opening sentence examples and separated them by the method they use to grab the reader’s attention. We don’t recommend copying and pasting because, well, your cover letter should be unique to your stories, background, and interests.

But you can most definitely use these examples to get inspired for your next application. (If you’re looking to see what an entire cover letter might look like, check out our article on the best cover letter examples for every type of job seeker .)

Start with passion

Employers want to hire people who care about what they’re doing. If you start your cover letter off talking about your passions and how they relate to the job, you’re telling the reader that you’ll be an engaged and motivated employee who’s likely to stick around. Plus, it’s a good way to tell the company a bit about who you are as a person right off the bat. Just be honest and realistic.

If truly loving data is wrong, I don’t want to be right. It seems like the rest of the folks at [Analytics Company] feel the same way—and that’s just one of the reasons why I think I’d be the perfect next hire for your sales team.

I’ve been giving my friends and family free style advice since I was 10, and recently decided it’s time I get paid for it. That’s why I couldn’t believe it when I found an open personal stylist position at [Company].

After about three years of trying out different roles at early-stage startups around San Francisco, watching more “ find your passion “ keynotes than I’d like to admit, and assuring my parents that, yes, I actually do have a real job, I’m starting to come to terms with the fact that I’m happiest when I’m doing two things: writing great content and getting it out into the world.

The other day, I took a career assessment , which told me I should be a maritime merchant. I’m not quite sure what that is, but it did get me thinking: A role that combines my skills in business development with my lifelong passion for the ocean would be my absolute dream. Which is how I found this role at Royal Caribbean.

As a kid, I once gave up a day of a family vacation to transport an injured lizard I found by our hotel two hours each way to the nearest animal hospital (and talked my dad into driving me pre-GPS!). When I was a bit older, I found out I could care for animals every day for a living, and I’ve been working toward that goal ever since.

I am constantly checking my LinkedIn, Facebook, Twitter, and Instagram feeds—and not because of FOMO. Because I’m someone who wholeheartedly believes in the power of sharing ideas in online communal spaces, and I’m positive that I can help spark meaningful conversations as your next social media assistant.

When I was growing up, I wanted to be one of those people who pretend to be statues on the street. Thankfully, my career goals have become a little more aspirational over the years, but I still love to draw a crowd and entertain the masses—passions that make me the perfect community manager.

Start with admiration

Companies often want to hire people who already know, love, eat, and sleep their brand. What better to kick off your cover letter than a little flattery? Of course, remember when you’re telling a company why you love it to be specific and genuine. Because while everyone likes a compliment, no one likes obvious self-serving B.S.

I pretty much spent my childhood in the cheap seats at Cubs games, snacking on popcorn and cheering on the team with my grandfather. It’s that memory that’s shaped my career—from helping to establish the sports marketing major at my university to leading a college baseball team to an undefeated season as assistant coach—and what led me to apply for this position at the Chicago Cubs.

It was Rudy, my Golden Retriever, who first inspired me to apply to your operations assistant opening—not only have we used your app to find other dogs to play with in our neighborhood, he’s really excited about the prospect of coming to work with me every day. As I learned more about how [Company] is using modern tech to help pets thrive in cities, I couldn’t help but get excited to be part of it, too.

Example 10:

When I was seven, I wanted to be the GEICO gecko when I grew up. I eventually realized that wasn’t an option, but you can imagine my excitement when I came across your events manager position, which would have me working side by side with my favorite company mascot.

Example 11:

When I attended SXSW for the first time last month, I didn’t want to leave. So I decided I shouldn’t—and immediately went to check out job openings at the company.

Example 12:

If I could make the NYC apartment rental process better for just one person, I would feel like the horrors of my recent search would all be worth it. So a customer service role at [Apartment Search Company], where I could do it every day? I can’t think of anything more fulfilling.

Example 13:

[Vacation Rental Company] is synonymous with luxury and escape, known for spaces that inspire. I’ve felt this firsthand every time I’ve stayed at one of your properties—whether I was throwing a bachelorette party or working from home in a new locale—and I would love the chance to contribute to this reputation as your destination manager.

Example 14:

I was an hour out from hosting my first big dinner party when I realized I had forgotten to pick up the white wine. In a panic, I started Googling delivery services, and that’s when I first stumbled across [Delivery Service Company]. I’ve been hooked ever since, so I couldn’t help but get excited by the idea of bringing this amazingness to nervous hosts like me as your next social media and community manager.

Example 15:

Though I’m happily employed as a marketing manager, seeing the job description for your company’s PR director position stopped me in my tracks. I’ve been wearing your glasses for many years, and have always been impressed by the way the company treats its customers, employees, and the community at large.

Example 16:

A group of us IT folks were sitting around talking about our favorite Pacific Northwest companies this morning (coincidentally, over coffee). As you might figure, Starbucks was among the first names that came up. What makes you such a standout among Seattle-based corporations? Here’s the list we compiled:

Start with accomplishments

For any given job, you’re going to be competing with a lot of other job seekers—presumably, a lot of other similarly qualified people. A great way to stand out in your cover letter is to highlight something about yourself—a character trait, an accomplishment, a really impressive skill—that’ll quickly show how you stand out.

Example 17:

My last boss once told me that my phone manner could probably defuse an international hostage situation. I’ve always had a knack for communicating with people—the easygoing and the difficult alike—and I’d love to bring that skill to your open office manager position.

Example 18:

Among my colleagues, I’m known as the one who can pick up the pieces, no matter what amount of you-know-what hits the fan. Which is why I think there’s no one better to fill this customer service leader position.

Example 19:

Last December, I ousted our company’s top salesperson from his spot—and he hasn’t seen it since. Which means, I’m ready for my next big challenge, and the sales manager role at your company is exactly what I’m looking for.

Example 20:

After spending three years managing the internal communications for a 2,000-person company, I could plan a quarterly town hall or draft an interoffice memo in my sleep. What do I want to do next? Put that experience to work as a consultant for executives looking to level up their communications strategy.

Example 21:

While you won’t find the title “community manager” listed on my resume, I’ve actually been bringing people together online and off for three years while running my own blog and series of meetups.

Example 22:

If you’re looking for someone who can follow orders and doesn’t like to rock the boat, I’m probably not the right candidate. But if you need someone who can dig into data, see what’s working (and what’s not), and challenge the status quo, let’s talk.

Example 23:

I recently relocated my family to Texas. As we neared our new home, I noticed with intrigue the many wind turbines dotting the landscape. Suddenly, it hit me: “This is the career for me.” After unloading the moving van, I promptly researched companies in this sector that may benefit most from a skilled field engineer with expert electromechanical skills. And I discovered that [Company] is where I want to be.

Example 24:

You might be wondering what a 15-year veteran of the accounting world is doing applying to an operations role at a food startup. While I agree the shift is a little strange, I know you’re looking for someone who’s equal parts foodie and financial expert, and I think that means I’m your person.

Example 25:

Over the last 10 years, I’ve built my career on one simple principle: Work smarter. I’m the person who looks for inefficient procedures, finds ways to streamline them, and consistently strives to boost the productivity of everyone around me. It’s what’s earned me three promotions in the supply chain department at my current company, and it’s what I know I can do as the new operations analyst for [Company].

Start with humor and creativity

OK, before you read any of these, we have to stamp them with a big, blaring disclaimer: Do your homework before trying anything like this—learn everything you can about the company and the hiring manager to gauge whether or not they’d appreciate some comedic relief or a bit of snark. If it seems like they would, it’s a great way to make them smile (then call you). If they don’t? Try a different approach.

Example 26:

Have you ever had your mom call five times a day asking for a status update on how your job search is going, and then sound incredulous that you haven’t made more progress since the last phone call? That’s my life right now. But I’m hoping that soon my life will revolve around being your full-time social media manager. The good news is, I bring more to the table than just an overbearing mom. Let me tell you more.

Example 27:

Thank you so much for offering me the marketing manager position at [Company]! I wholeheartedly accept. OK, I know we’re not quite there yet. But if we were, here are just a few ideas for what I would do once in the role.

Example 28:

I considered submitting my latest credit card statement as proof of just how much I love online shopping, but I thought a safer approach might be writing this cover letter and describing all the reasons I’m the one who can take [E-Commerce Company]’s business to the next level.

Example 29:

I never thought that accidentally dropping my iPhone out of a second story window would change my life (it’s a funny story—ask me about it). But thanks to my misfortune, I discovered [Phone Repair Company]—and found my dream job as an expansion associate.

Example 30:

If we were playing “Two Truths and a Lie,” I’d say: I’ve exceeded my sales quotas by at least 20% every quarter this year, I once won an international pie-eating contest, and I have an amazing job at [Company]. The last, of course, is the lie. For now.

Frequently asked questions

How do you start off a cover letter.

When unsure how to open a cover letter, a good rule of thumb is to steer clear of clichés or overused opening lines. Instead, start by highlighting a passion or accomplishment relevant to the company or role you're applying for. You could also mention something about the company that caught your attention. Get creative, but keep it professional and make sure your narrative makes sense in that context.

How to start a cover letter greeting?

Try to find the hiring manager's name on LinkedIn or the company's website and address them directly, like “Dear Jane Doe”. If you can't find their name, “Dear Hiring Manager” is a good alternative. Avoid using “To Whom It May Concern” as it sounds outdated and impersonal.

How do I introduce myself in a cover letter?

Introducing yourself in a cover letter is straightforward: just share a bit about yourself. For example, “I'm a copywriter with seven years of experience in online content writing. At least officially. Since my first year of college I've been working on personal projects and keeping a track record of my accomplishments throughout the years.” No need to repeat your name since it's already in your contact information at the beginning of the letter.

How to start a cover letter without a name?

If you don't know the name of the person receiving your cover letter, start with “Dear Hiring Manager” or similar. Other possibilities include: “Dear Hiring Team”, “To the Hiring Team”, “To the Hiring Team”, “Dear Recruiter/Recruiting Team”, or “Dear Hiring Committee” if your industry evaluates cover letters and applications through a board.

Jenny Foss , Erica Breuer , Regina Borsellino , Amanda Cardoso also contributed writing, reporting, and/or advice to this article.

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How to write a cover letter employers will love.

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A great cover letter can land you the interview.

You’ve got your résumé in order and are about to apply for the job—but what about the cover letter? If you're staring at a blank page, it can be daunting. But learning how to craft an effective cover letter can help you capture the recruiter's attention. In fact, in a survey by ResumeLab , 83% of recruiters agree that, although not required, including a cover letter sets you apart from other candidates. If you don’t have all the job requirements, it’s the perfect place to explain why you have the skills and experience to succeed. A cover letter also gives you a chance to describe your reasons for wanting to join the company or change careers . You can even use that opportunity to address any employment gaps.

So, the next question is, how do you get started? These five powerful tips will teach you how to write a cover letter that will land you the interview.

1. Demonstrate your enthusiasm

If you are applying for a role, you should be excited about it. And the cover letter is the perfect place to show your potential employer that you're enthusiastic about the opportunity to work with them. Describe how you've been researching the company and can't wait to be a part of such an exceptional team.

Example: “For years I’ve been following Company XYZ’s progress and even attended your annual conference last year. When I finally saw that you decided to hire a director of marketing I was thrilled. I know that my 10 years driving successful marketing projects will make me a great fit for the position.”

2. Mention a mutual connection

Internal referrals give you an edge over the competition. If a current employee referred you or you know someone at the company, mention it in your cover letter. It will immediately attract the attention of the recruiter and make you more credible.

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Example: “I was excited to learn about this position from my former co-worker, John Smith. John and I worked closely together at Company ABC and have stayed in touch ever since. He referred me for the role because he knows my ability to manage tight deadlines and adapt to challenging environments make me a great fit for your team.”

3. Incorporate a story

Recruiters read a lot of cover letters, and it can get, well, quite boring. So don’t be afraid to inject a little storytelling and personality into your cover letter. Of course, use your best judgment. As long as it’s appropriate for the company, sharing a compelling anecdote can help attract and maintain the recruiter’s attention. It’s also another way to highlight how you would be an asset to the company.

Example: “That morning, my manager called me into his office and asked for a revised presentation by the next day. I worked all night but was able to incorporate the new data he provided. As a result, we landed a new client which translated into an additional $1.2M in revenue that year.”

4. Highlight an achievement

Leading with an impressive accomplishment in your opening paragraph is powerful and memorable. Be sure to choose a quantifiable achievement directly related to the role you are applying for. The goal is to demonstrate to your future employer that you have what it takes to add value from day one.

Example: “As the market research analyst at Company XYZ I utilized a software I developed to implement new scripts that increased performance by 28%. I’m excited to bring that kind of expertise to the senior analyst position at Company ABC.”

5. Show you’ve done your research

Another way to display genuine interest in the company and impress the hiring manager is to prove you’ve done your homework. For example, if the company you are applying to was in the news recently, this is an excellent place to mention it. In addition, it will demonstrate that you admire the organization and are keeping up with current events.

Example: “When I read the recent Wall Street Journal article highlighting your new product launch, I was impressed with your vision. I knew then that I had to be a part of a such a forward-looking organization that has the potential to revolutionize the renewable energy industry.”

Learning how to write a winning cover letter allows you to engage recruiters while expanding on the information in your resume. You'll turn what could be a dull document into a captivating story that showcases your best assets. According to recruiters, most candidates don’t send cover letters as part of their job search. By being someone who does, you’ll show employers that you are qualified and willing to go the extra mile.

Feeling stuck and not sure it’s time to make a career shift? Download my free guide: 5 Signs It’s Time to Make a Bold Career Change!

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General Cover Letter: 15 Cover Letter Templates to Perfect Your Next Job Application

Published: April 17, 2024

Are cover letters necessary? I'm not in HR, but I've been approached by applicants who wondered whether their cover letter would actually be read.

My answer isn't very popular: "Sometimes." Sometimes it will be read. Other times, you can get away with just sending in your resume — like when you network your way into applying for a position.

The truth is, you can't really predict on a case-by-case basis — and you're better safe than sorry. For the most part, having a cover letter will give you an upper hand in ways your resume doesn't.

It allows you to show off your writing skills, provide details that you couldn't fit on your resume, demonstrate your passion, and show your willingness to put in as much time and effort as possible.

If you’ve ever rolled your eyes or balked at an application that required a cover letter, this guide is for you. I’ll go over how to write a cover letter and provide cover letter templates to help you perfect your own.

General Cover Letter

An general cover letter, sometimes called an application letter, is a written document addressed to an employer by a job applicant, explaining why they're interested in and qualified for an open position. More commonly known as a cover letter, this document can come in the form of an email, MS Word document, or similar application template offered by the employer.

Seems fairly basic, right? Cover letters can hold different levels of importance to an employer depending on your industry and the job you're applying for.

49% of recruiters say sending a cover letter along with your resume boosts your chance of landing the role.

If you do plan to write a cover letter, keep in mind there are certain qualities it should have that are not included in the definition above.

5 Free Cover Letter Templates

Five fill-in-the-blank cover letter templates to help you impress recruiters.

• Standard Cover Letter Template
• Entry-Level Cover Letter Template
• Data-Driven Cover Letter Template

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How to Write a General Cover Letter

Job searching can be tedious and timely, so you may find yourself applying for dozens of jobs in the process.

To make this process simpler, I find that having a general cover letter that you can easily tweak to fit different job openings is a game changer. 

Here's how to write a general cover letter so that you don't to keep writing a new one from scratch with every application. 

1. Write Your Heading 

Your heading should always include your name and contact information. For years, it was also common to include your physical address and that of the recipient, but nowadays, it may not always be necessary. 

"I used to always include my physical address and that of my employer, but I stopped after realizing it takes up so much room and just feels archaic," says HubSpot blogger Erica Santiago.

She says, "I've never gotten any mail sent to my home from prospective jobs, and I've never had to mail my application. So, I just include my city and state in my heading, especially if the job posting explicitly states the company wants some based in a specific region." 

So, should you include the company's address in your cover letter?

"This is probably odd, but I always include the company's address because I like to think it shows I did my research," Santiago says. "I've sent probably over 100 cover letters in my life, and I eventually found myself at HubSpot, so I have to be doing something right (laughs)." 

If you think physical addresses are taking up too much space in your cover letter, then consider omitting them. I'll touch on contact information again later. 

2. Greet the recipient 

Avoid "To whom it may concern" if possible. I find that greeting the recipient that way gives the impression that you didn't take the time to research who you should be addressing. 

Instead, try to look up the name of the hiring manager or recruiter. Doing so shows attention to detail and care—qualities employers love to see. 

If you can't find a name, "Dear Hiring Manager" is fine. 

3. Introduce yourself and explain your intentions.

State early on who you are, what position you are applying for, and why. Often, businesses may be hiring for multiple roles, so you want to ensure whoever is reading your cover letter knows exactly why you're reaching out. 

4. Highlight your qualifications, skills, and passion for the job.

This is where things get a little tricky. Your attached resume will also include skills and qualifications, so you may think you just need to regurgitate what's in your resume, right? Wrong. 

Obviously, some information may overlap, but your cover letter is a chance to go into more detail than you could on your resume.

For example, Let's say a potential employer is looking for a self-starter and results-driven person.

This is a great opportunity to mention when you took it upon yourself to spearhead a project that generated more revenue for your previous or current company. 

Connect your skills and qualifications to your unique accomplishments. 

Finally, show that you are passionate about the opportunity. 

"I once had an interview with a pet insurance company," Santiago says. "I worked into the cover letter my love for my two cats, how pet insurance grants me peace of mind, and how I want to help give that same peace of mind to others via the job position."

She explains, "Cover letters are a chance to show your personality, your sense of humor, your motivations, and your passions. All these things can make you stand out from other other applicants."

5. Leave space for customization. 

Your general cover letter should be designed so that you can easily update it to appeal to whatever opportunity you're applying to.

So, leave a blank space for the hiring manager or company's name, and format it so you can add or remove skills and qualifications as needed.

6. End with a  "thank you" and mention how to contact you.

Santiago says she always includes a variation of the following sentence at the end of her cover letters:

"I would love to discuss this opportunity more via an interview. I can be reached via email, LinkedIn, and phone at XXX-XXX-XXXX."

She explains, "I always hyperlink my email and LinkedIn profiles, along with having them spelled out somewhere in the heading."

General Cover Letter Example

Notice the company's address is included but not the applicants and that there are blank spaces for the writer to change information such as the recipient, positions, and skills. 

My only critique of this example is that it could use more personality and a punchier hook (more on hooks later).

What to Include in a Cover Letter

So, what should you include? I covered a bit of this already, but I want to dive a little deeper.

Don't worry, I'll let the 11 templates below this list do most of the talking. No matter which one you download, pay attention to the following elements — all of which should shine through in the letter you send to your future manager.

Fill out this form to access your templates.

1. contact information.

Cover letters shouldn't just carry your contact information but also that of the company to which you're applying. Contact info includes your phone number, email address, and any social media accounts you're willing to share and receive connections to.

As I said earlier, home addresses aren't always required, but they can be a helpful reassurance to the employer that you already live nearby and would have no trouble coming into the office.

Avoid offering phone numbers, email addresses, or actual addresses that belong to your current employer.

Using your personal Gmail address over your work email, for example, ensures your correspondence with recruiters remains separate from all of your current work communication.

2. A Personal Address Line

For as often as you see "to whom it may concern" at the top of cover letters today, do your best to avoid writing this exhausted line.

Address lines that specify a person or company grab your reader's attention much more quickly, and show the employer that you've taken the time to tailor your application letter to them.

Don't have the name of the hiring manager? "Employers at [company name]" will do just fine.

A "hook" is a clever introduction that "hooks" your reader into wanting to learn more. Think about yourself as a job candidate — what makes you unique?

What about your career might a recruiter be intrigued by that you can package into an interesting first sentence?

4. Why You're Qualified

Again, today's best applications describe why this experience qualifies the applicant for the job they're applying for.

For example, don't just state that you spent three years writing for a company blog. Explain that this type of work lends itself to managing your new potential employer's content calendar every week.

5. General Knowledge of the Business

Grammatical errors could mean your application is thrown in the trash, but that's not the only thing that could get your letter tossed aside.

Using a generic "one-size-fits-all" cover letter — especially if you forget to change the name of the company — will also hurt your chances of landing an interview.

So, if you take the time to write a cover letter, take the time to comment on the business itself. Why are you applying to this company? What about their business stuck out to you as a professional?

Now, let's take a look at an example cover letter , what makes it effective, along with 11 templates you can download or draw inspiration from.

 Cover Letter Example

Image Source

The example above illustrates how to write a marketing cover letter using the elements I listed.

Besides the contact information and the address line, the first few paragraphs explain why the candidate is qualified for the position. This example uses specific data to show why they would be a good fit.

Additionally, in the second to last paragraph, the candidate discusses why they're interested in the specific company, demonstrating general knowledge of the business.

By combining all the elements to a cover letter, this is a great example to use for inspiration.

Featured Resource: 5 Professional Cover Letter Templates

Download These Templates for Free

14 Free Cover Letter Templates for Your Next Job Application

Template 1: basic.

The example above is a basic (but great) cover letter. The numbered sections are explained in more detail below.

The level of formality your header has will depend on the company to which you apply. If you're applying to a formal business, it's important to use a formal header to open your cover letter, like in the sample above.

Put your address, the date, and the company's address. But if you're applying to a company that isn't as formal, you don't need to include yours and the company's addresses. You can still include the date, though.

2. Greeting

Using "To Whom It May Concern" is okay, but you may want to take the time to research the name of the recruiter or hiring manager online.

If you do your research and aren't confident you found the right name, then you should definitely use the generic greeting — but if you are sure, then it shows you put in the effort to find their name and it will catch the recruiter's eye.

If you have the recruiter's name, do you greet them by their full name, or by their courtesy title (i.e. Mr., Ms., or Mrs.)? Similar to the header, it depends on the company's level of formality.

If you're applying to a corporate business, you may want to consider using "Mr. Snaper" instead of "Jon Snaper." If you're applying to a start-up or a business with a more casual culture, you can use "Jon Snaper," as shown in the example.

3. Introduction

Your opening paragraph should, in 1-3 sentences, state why you're excited to apply and what makes you the perfect candidate. Get right to the point, and don't worry about explaining where you found the posting or who you know at the company.

This isn't a place to go into detail about why you're a great candidate — that's for the second paragraph. Here, simply list a few key reasons in one sentence to set up the rest of your letter.

Keep in mind that the recruiter may cross-reference your cover letter with your resume, so make sure the two sync up.

4. Paragraph 2: Why You're a Great Fit for the Job

Next, sell yourself and your experience by choosing one or two concrete examples that show why you're a great fit for the position. What did you do at a previous company that gave you relevant experience?

Which projects have you worked on that would benefit the new company? How will your prior experience help this company grow? Stay humble in your explanation of credentials while still showing that you would be an asset to the team.

Use this paragraph to show you're genuinely excited and interested in the position.

5. Third Paragraph: Why the Company Is a Great Fit for You

While it's certainly important you're a good fit for the job, it's also important that the company is a good fit for you.

"A cover letter typically describes why you're great for a company — but how will you benefit from getting hired?" asks former HubSpot Team Development Manager Emily MacIntyre . "We want to know why our company appeals to you, and how it will be a mutually beneficial working relationship."

In the third paragraph, show you're serious about growing and developing your career at this new company. What impresses and excites you about the company?

Is there something that you feel strongly about that aligns with the company's goals? For example, the candidate in the sample letter used this space to show his personal commitment to environmental causes aligns with the company's green initiatives.

6. Strong Closer and Signature

Don't get lazy in the final few sentences of your cover letter — it's important to finish strong.

Be straightforward about your interest and enthusiasm about the new position, and tell them you're available to talk about the opportunity at any time. Be sure to include your phone number and email address.

At this point, the ball is (rightly) in the recruiter's court to decide how to follow up.

Last but certainly not least, thank them for their time and consideration. Use a formal sign-off like "Best," "All the best," or "Sincerely," and finish by typing out your full name. You don't need to sign it with a pen.

Template 2: Data-Driven Marketing Cover Letter

Get it here..

When applying to a data-driven position, it might be tempting to inject your cover letter with, well, the data to describe what you've done for other employers.

But in an application letter — particularly for the marketing industry — how you convey this data is just as important as the data itself.

The cover letter template above, which we created here at HubSpot, can help you present the data that's most important to you as a candidate such that it'll matter to your future employer.

Notice the three bullet points near the center of the letter above, preceded by the statement: "... I've developed a strategy that has helped the company achieve ..."

This setup is important, because while you can add as many statistics as you want to this template, your data points should describe how your current/former business benefited from your work, rather than how you, yourself, benefited.

Template 3: Straight-to-the-Point Cover Letter

Harvard Business Review contributor David Silverman hailed the above cover letter example as "The Best Cover Letter I Ever Received."

For context, Silverman believes there are only a handful of times when writing a cover letter is actually necessary:

• When you know the name of the hiring manager.
• When you know something about what the job requires.
• When you've been referred to the job personally.

Under those three circumstances, a straight-to-the-point cover letter like the one above could be your best bet. Because it's so concise, however, make a point to add your own letterhead above the message itself.

It might be easy for a recruiter to sift through a short and sweet cover letter like the one above, but it's just as easy for it to get lost in the shuffle of their application list without a unique design or format.

Template 4: Referral Cover Letter

Just because a friend or colleague recommended you for a job doesn't mean the company is all set to hire you. Therefore, the cover letter template above is written specifically for referrals.

We made this one here at HubSpot. Download it here (it comes with four other cover letter templates , too).

As you can see in the picture above, the first paragraph of the cover letter is dedicated entirely to acknowledging the circumstances of your applying: You know someone who works there — no harm in that.

But there might be harm in not mentioning it to the hiring manager. Telling the reader about your connection at the company shows you're aware and confident of the actions you take to get the opportunities you're interested in.

Ultimately, it's better than the recruiter hearing about your employee connection from somebody else.

As for the rest of the cover letter, treat your message the same way you would if you had applied with no connection from within. Your skills and successes are no less important because of your internal referral.

Template 5: Photo Letterhead Cover Letter

The cover letter template above was designed by Microsoft Office, and as comprehensive as it looks, it's completely free to download and modify.

As it looks right now, this cover letter contains about half photo, half text. Feel free to shrink (and change) the image to give yourself more room to tell your story. Of course, a nice washed-out image that expresses who you are can be part of that story ...

Template 6: Digital Creative Cover Letter

This sixth template is perfect for the applicant who wants to emphasize the many different digital channels they areon. This template goes well with a resume of the same format.

As you personalize this letter with your own experience, make note of the social networks and industry software included in this template.

You'll see there’s additional space along the top to add your LinkedIn and personal website to fill with your own information.

You can improve upon this template by formatting your most important highlights and accomplishments with bullet points. This will make the document easier to read for the hiring manager and emphasizes the value you provide.

Template 7: Marketing Manager Cover Letter

Our seventh cover letter comes from Monster.com. This cover letter, shown above, is focused specifically on a marketing role.

Notice how the writer includes references to important marketing metrics and terminology.

If you're applying to a data-driven role, you might not want to fill the page with a story of your experience in paragraph form, like Template 1 does at the beginning of this article.

Instead, consider highlighting three (or four, or five) of your successes that you believe the hiring manager would resonate most with, in bulleted form.

As a marketing professional, breaking up your letter with bulleted details like the ones above shows a respect for the hiring manager's limited time — a mentality that all marketers must understand when communicating with a brand's audience.

Template 8: Career Day Follow-Up Cover Letter

This is a unique kind of cover letter from Princeton University.

LinkedIn, Glassdoor, Monster, and Indeed might take the lion's share of your job searches online, but still some employment opportunities come out of a trade show, job fair, or similar networking event.

For those occurrences, you have the follow-up cover letter template above.

This cover letter has everything you need to help an employer recall a conversation you had with him/her at a career fair.

As you can see in the second paragraph, the letter is particularly useful to people who are about to graduate college.

Template 9: Logo and Watermarked Cover Letter

Here's another cover letter template from Microsoft Office.

This one has a light touch of color in the design just above the letterhead, but make no mistake — the template caters to any professional looking to make a good first impression on their future employer.

Don't let the logo space on the top-right of the page confuse you. This can be the logo of the company to which you're applying — to quickly get the attention of the recruiter — or your own logo.

Perhaps you freelance on the side or simply like branding yourself. This cover letter template is meant for customization.

Template 10: Data Scientist Cover Letter

This is our second template from Princeton University. While this is focused on a data scientist role, it is an excellent template to use for students applying to jobs prior to graduation.

The text emphasizes how the applicant’s academic research and projects makes them an ideal candidate for the position. The format is also simple enough to submit as a pdf, as text in an email message or an application text box.

Template 11: Business Cover Letter

The cover letter template above is perfect for entry- and mid-level marketers who want to show a little extra professionalism in their opening note to a potential employer.

The multi-colored header (you can change the color if you wish) shows just the right amount of creativity and can go quite well with a resume of the same style. If you don't have enough experience to fill the entire page, don't worry.

Feel free to write to a length you think is representative of who you are and what the hiring manager wants to see.

No matter how long your final cover letter is, the above template is your opportunity to show your attention to detail — from your contact information in the top header, to the personalized address line where you can include the name of the hiring manager.

Like I said, "to whom it may concern" is pretty outdated, anyway.

Template 12: Entry-Level Cover Letter

The cover letter template above, written by HubSpot, is specifically designed for entry-level applicants.

When you only have a few years experience, it's important to display how you gained your skills and what you learned from your education or internships.

Additionally, it's important to mention why you want to work at the company you're applying to.

No matter your experience, the template above will help you decide what skills you want to highlight and flesh out in your cover letter.

You can download it here (it comes with four other cover letter templates , too).

Template 13: Healthcare Cover Letter

The cover letter, created by The Balance Careers, cuts down on repetition by following the "I have" statement with six bullet points that highlight the applicant's strengths, including "I have ... practical knowledge of creating and implementing care plans" and "I have ... a proven track record of compassionate, effective care".

Additionally, phrases like "I'd love to put my skills to work for your clinic" and "Please contact me at your convenience and let me know how I can help you" focus on what the business will gain as a result of hiring the applicant, rather than what the applicant is looking to gain.

Template 14: Freelance Cover Letter

If you're looking for freelance work, your biggest goal is to get your strengths across quickly, so busy clients won't pass by your cover letter entirely.

Additionally, if you're sending out multiple cover letters to different clients, you'll want to target each one to that client's unique goals.

For instance, if one client is looking for SEO-optimized content related to marketing, you'll want to highlight past experience writing marketing content; this will change if, for instance, the client is looking for fitness content.

For this reason, it's a good idea to structure your cover letter so you start with a) past credentials or references, and b) bullet-point information related to the client's goal, as shown in the cover letter above.

Template 15: Director Cover Letter

In the cover letter above, the candidate does a good job outlining how she succeeded in a leadership role previously:

"For the past five years, I have successfully developed and maintained all data systems, including schedules and records for a business employing more than 100 people."

You'll want to demonstrate how your skills align with a Director position — both through organization and leadership — and, when possible, where you received recognition for your hard work (i.e. "I earned an award for Most Valuable Administrative Staff Member").

Write a Winning Cover Letter

Writing a cover letter is easier said than done. Don't hesitate to spend a lot of time writing and editing it.

Tap into the incredible potential of AI tools, such as the HubSpot paragraph rewriter , to infuse each paragraph with a flawless touch of excellence. Or, ask a friend or family member to read it over and give you feedback.

If the recruiter does end up reading it, you'll be thankful you did.

Editor's note: This post was originally published in November 2014 and has been updated for comprehensiveness.

Don't forget to share this post!

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Cover Letter Mastery: How to Write an Impressive Cover Letter

Crafting a well-written cover letter is essential for making a positive first impression with potential employers. This guide covers everything you need to know, from the basics of what a cover letter is to expert tips for creating a standout application.

Applying for jobs can be daunting, especially when writing a cover letter. Many people need help knowing what to include and how to make their letters stand out.

A poorly written cover letter can differ between getting an interview or being passed over for the job. It's important to ensure your letter is polished and professional while also highlighting your skills and experience.

Our guide provides valuable advice on creating a solid cover letter to make a positive impression on potential employers and differentiate you from other applicants. It covers everything from researching the company to tailoring your letter to the specific job you're seeking. With our assistance, you can feel more self-assured in your cover letter and enhance your prospects of securing your desired position.

This guide provides information on how to write an effective cover letter, which can be crucial for both recent graduates and experienced professionals in opening up job opportunities. It covers what a cover letter means and its importance, as well as tips for crafting an impactful one.

What is a Cover Letter

A cover letter is a complementary document presented alongside a resume during the job application process. It provides a platform for candidates to introduce themselves and express why they are the most fitting choice for a specific role. Often, a well-crafted cover letter can considerably enhance the likelihood of securing an interview invitation.

In composing an exceptional cover letter, it is crucial to tailor it to the position and organization. This entails incorporating pertinent qualifications, notable competencies, and germane experiences that showcase your aptitude for the role. Furthermore, your cover letter should exude enthusiasm and eagerness regarding the employment opportunity while emphasizing any skills or experiences that might warrant inclusion in your resume.

A compelling cover letter will explain why prospective employers should select you over alternative applicants. By ensuring that your cover letter distinguishes itself through its content and presentation, you can establish a potent initial impression that may unlock many possibilities.

By devising a focused cover letter, you can effectively exhibit your appropriateness for the role to potential employers. In addition, a triumphant cover letter can leave an enduring impact and afford you a competitive edge over other contenders, thus paving the way for success.

Next up: Discover the purpose of a cover letter and how to use it to your advantage.

The Purpose of a Cover Letter

A cover letter aims to introduce yourself and highlight your qualifications for the position. It should be concise, engaging and demonstrate why you are the best person for the job. Your cover letter should go beyond just reiterating what’s in your resume. It should provide additional information about why you would be a perfect fit for the role and show your enthusiasm for the position.

The cover letter can serve as a platform to exhibit your preparedness for the new position by highlighting your skills and experiences. It can also highlight any special achievements or accolades not included in the resume. Furthermore, it can indicate your enthusiasm for the company and its objectives.

The purpose of a cover letter is to present one's job qualifications professionally and concisely. You can set yourself up for success with an effective cover letter by creating a memorable first impression with potential employers.

Tips on Writing an Effective Cover Letter

There are some important tips to keep in mind when crafting an effective cover letter. Customize your cover letter for each job application. This will help you demonstrate you’re well-informed about the role and the company.

Use a professional tone of voice when writing your cover letter. Avoid using too much jargon or slang, as this could come off as unprofessional.

Another key tip is to avoid repeating what’s already stated in your resume. Your cover letter should complement your resume by providing additional information and emphasizing how you’re the best candidate for the position.

Lastly, don’t forget to proofread your work before submitting it! It is vital to avoid minor errors in your cover letter as they can negatively impact your first impression with potential employers. Following these guidelines can increase your chances of standing out from other applicants.

Knowing the Employer

To make a positive impression on potential employers, conducting research and familiarizing yourself with the company is important. This knowledge can be used to customize your cover letter and resume and differentiate yourself from other candidates. Researching the company can provide valuable information on its values, goals, and culture, and this knowledge can aid in presenting yourself as a suitable candidate for employment.

Researching a company's website, social media accounts and speaking with employees or alumni can offer insight to personalize application materials and demonstrate proactivity and resourcefulness to potential employers. It also shows a genuine interest in joining their team.

Researching a company can provide a deeper understanding of its values and culture, which can help customize job application materials and demonstrate enthusiasm to potential employers. Now let's examine how researching the company and job description can help you create an even more practical application.

Researching the Company and Job Description

Doing your research is essential to writing an effective and persuasive cover letter. It demonstrates to employers that you are motivated and resourceful and allows you to tailor your application materials to the job and company.

Reading through the job description can help you identify the key skills and experiences required for the role, allowing you to highlight how your background meets their needs.

Additionally, researching more about the company’s values and culture can allow you to provide evidence in your cover letter of why you would be an excellent fit for their team. By doing this research, you’ll be able to craft a compelling narrative that presents yourself as a top candidate for the position. Researching the employer is beneficial in writing your cover letter and during interviews, so make sure you take the time to familiarize yourself with them before applying!

Understanding the Company Culture and Values

Understanding the company culture and values is essential to writing a compelling cover letter. As an applicant, you want to showcase why you are the right fit for the position and organization.

Researching the company’s core values and culture allows you to demonstrate your knowledge and understanding of its mission. Tailoring your application to match the employer's specifications reflects your commitment to joining their organization.

Moreover, comprehending the company's internal dynamics can enhance your preparedness for interviews and facilitate possible career development. So, It is essential to consider a company's culture and values when writing a cover letter for a job application, as this can distinguish your application from others.

Writing Your Cover Letter

Your cover letter is an opportunity to make a lasting impression on employers. It can decide whether you get an interview for your dream job, so it’s important to take the time to write a compelling and persuasive one.

Start by introducing yourself and highlighting any relevant qualifications or experience. Also, don’t forget to mention why you are passionate about this job and how you would benefit from working there. Make sure to include specific examples of projects that demonstrate your abilities and any awards or accolades you have received.

Lastly, use a confident tone of voice throughout your letter, and be sure to check for grammar and spelling mistakes before submitting it! Taking the extra effort to write a polished cover letter shows recruiters that you are serious about joining their team and will help give you an edge over other applicants.

Be sure to seal the deal with a strong closing statement that expresses your enthusiasm for the job and reiterates your eagerness to make a positive contribution. With this powerful cover letter, you can set yourself apart from other applicants and begin working towards your dream career. Now let's learn how to get off to a better start by crafting a strong opening paragraph!

Crafting a Strong Opening Paragraph

The introductory segment of your cover letter presents a crucial opportunity to leave a lasting impression on your prospective employer. By meticulously crafting a compelling initial paragraph, you can pique the interest of recruiters, encouraging them to delve deeper into the reasons that make you the most suitable candidate for the position.

Initiate your letter with a brief self-introduction and highlight your passion for the specific role, elucidating how your unique skill set would contribute significantly to the company's success.

Next, elaborate on your qualifications and relevant experiences, demonstrating your eligibility for the role. Moreover, accentuate the distinct attributes that set you apart from other contenders and articulate how a symbiotic relationship would emerge between you and the organization.

Finally, maintain an assertive tone throughout your opening paragraph, exuding enthusiasm for collaborating with the team and expressing unwavering dedication to the company's objectives. By incorporating these guidelines, you can devise a powerful introductory passage that captivates recruiters and catalyzes your professional advancement!

Highlighting Your Relevant Experience, Skills and Achievements

Highlighting your relevant experience, skills, and achievements is key to crafting an effective cover letter. Start by outlining all the qualifications and experiences that make you a suitable candidate for the job. This could include any certifications or degrees that you have, as well as any skills or knowledge that are specific to the role.

Additionally, consider any awards or accolades you’ve earned related to your field of expertise. For example, if you’re applying for a marketing role, mentioning any campaigns or projects you’ve worked on and the results they achieved might be helpful. Emphasizing these points will demonstrate why you are uniquely qualified for this job and help set your application apart from others.

To ensure your cover letter catches recruiters’ attention, provide concrete examples of how your contributions have helped organizations in the past and highlight what sets you apart from other applicants.

Demonstrating Your Value to the Prospective Employer

When writing an effective cover letter, demonstrating your value to a prospective employer is essential. Before you start, take some time to research the company's needs and goals, as this will help you tailor your skills to their specific requirements.

When outlining your experiences and accomplishments, ensure they are relevant and demonstrate how you can help the employer meet their objectives. For example, if the job requires someone experienced in sales, be sure to mention any sales targets you have successfully achieved or any innovative techniques you have implemented. Additionally, include any awards or recognition you have earned concerning your work experience.

Demonstrating your value means showcasing why you are uniquely qualified for the role and how your contributions can benefit the organization. By highlighting your past successes and valuable skillset, recruiters can quickly identify why hiring you would be a great decision for them.

Crafting an Engaging Closing Paragraph

The closing paragraph of your cover letter is your last chance to make an impression and leave a lasting mark on the recruiter. Therefore, crafting an engaging and compelling closing paragraph that clearly conveys your enthusiasm for the role is important. Begin by thanking the recruiter for their time and consideration, then highlight why you are passionate about the job opportunity and how you can contribute to the organization’s success.

Be sure to include a strong call to action, such as expressing interest in a follow-up interview or suggesting ways to contact you. Additionally, it is beneficial to end positively by reiterating your excitement for this opportunity and your willingness to bring value to the company.

Following these tips can create an engaging and persuasive closing paragraph that will leave recruiters feeling confident about your candidacy. Take some time to review what you have written before submitting your application materials to ensure that it meets the highest standards possible.

Making Sure Your Entire Letter Is Well-Written

When crafting an impeccable cover letter, it is paramount to meticulously examine the document for precise, well-constructed, and error-free content.

This entails assiduously scrutinizing your composition for any inaccuracies, such as typographical, grammatical, or punctuation, and ensuring you employ the appropriate vocabulary.

Moreover, be mindful of your sentence construction and ascertain that your prose is understandable and digestible.

Adopting a polished, professional tone while articulating your cover letter is advantageous as it exudes self-assurance and conviction in your capabilities.

Lastly, should you possess any inquiries concerning the employment opportunity or organization, seize this occasion to pose them. In doing so, you exhibit proactivity and authentic enthusiasm for the position.

Proofreading and Editing Before Sending

Proofreading and editing are essential steps for creating a successful cover letter. Before sending your cover letter, read it over several times and catch any typos, spelling mistakes, or grammatical errors. Additionally, double-check that you have included all the necessary details, such as your email address and contact information.

Examples of good cover letters can provide some inspiration when starting your own. A generic cover letter example can be a useful starting point, while perfect cover letter examples showcase what an ideal document looks like. Strong cover letter examples demonstrate how to craft an effective introduction and body, and well-written cover letter examples offer insight into how to format the document properly.

By reviewing various examples of good cover letters and proofreading your work before submission, you will be able to create an engaging document that reflects positively on you as a candidate. Doing so can increase your chances of landing the desired job.

All in all, writing an effective cover letter is essential for any job seeker. It’s important to craft a document that clearly conveys your enthusiasm for the role while highlighting your qualifications. To ensure success, take the time to write and proofread your cover letter before sending it off. Additionally, review various examples of good cover letters to gain some inspiration when starting your own. By following these tips, you will be better positioned to create an engaging and persuasive document that will leave recruiters feeling confident about your candidacy.

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A Simple Guide to Writing an Effective Cover Letter | Remote Jobs in HR

• Cover Letter Writing Guide
• Write an Effective Cover Letter - Remote Jobs In HR
• September 11

A cover letter is a personalized document that accompanies your resume when applying for a job. Unlike a resume, which outlines your skills and experience in a more structured format, a cover letter allows you to speak directly to the hiring manager, giving you the opportunity to highlight why you are the best fit for the position.

Cover letters are still important in today’s job application process because they provide a space for you to explain why you are interested in the role, showcase your personality, and address any specific requirements mentioned in the job listing. While some candidates might overlook the importance of a cover letter, taking the time to craft one can set you apart from other applicants by showing your commitment and enthusiasm for the position.

A well-written cover letter can make a significant difference in how you are perceived by potential employers, making it a crucial element of a successful job application. Whether you are an entry-level candidate or an experienced professional, your cover letter is a chance to make a strong first impression and increase your chances of landing an interview.

Why You Need a Cover Letter

1.     personalization.

One of the main advantages of a cover letter is the ability to tailor your application specifically to the job and company you’re applying to. Unlike a resume, which is often a general summary of your skills and experience, a cover letter allows you to address the unique requirements and culture of the company. By customizing your cover letter to reflect the job description and the company's values, you demonstrate that you’ve done your research and are genuinely interested in the role. This personalized approach can make a strong impression on hiring managers, setting you apart from candidates who submit generic applications.

2.     Showcase Your Personality

A cover letter is your chance to show more of your personality and passion for the role, something that a resume alone may not fully capture. Employers want to hire people who not only have the right skills but who also fit well within the company culture. By expressing your enthusiasm for the position and sharing what excites you about the opportunity, you give the employer a glimpse of who you are beyond your qualifications. This can help create a connection with the hiring manager and increase your chances of moving forward in the hiring process.

3.     Address Gaps or Concerns

If there are any gaps in your employment history or other concerns that might raise questions for the employer, a cover letter is the perfect place to address them. Whether you took time off for personal reasons, switched careers, or had a period of unemployment, you can use the cover letter to provide context and reassure the employer that you are still a strong candidate for the job. By proactively explaining these issues, you can help prevent them from becoming a barrier to getting an interview.

4.     Highlight Key Achievements

While your resume lists your experience, a cover letter allows you to highlight your most relevant accomplishments in a way that directly ties them to the job you’re applying for. You can use this space to draw attention to specific achievements that demonstrate your ability to succeed in the role. By focusing on how your past successes can translate to future contributions at the company, you provide a compelling reason for the employer to consider you for the position.

What to Say in a Cover Letter

1.     introduction.

The introduction of your cover letter is your opportunity to grab the hiring manager’s attention right away. Start by clearly stating the position you are applying for and how you found the job listing. This shows that you are organized and know exactly what role you are interested in. Follow this with a brief expression of your enthusiasm for the role and the company. Mentioning specific aspects of the company that appeal to you can help make your introduction stand out and demonstrate that you’ve done your research.

2.     Body

A.     why you’re a good fit.

In this section, you should focus on explaining why you are the best candidate for the job. Discuss your relevant experience, skills, and achievements that directly relate to the position. Be specific and use examples that demonstrate your qualifications. For instance, if the job requires project management skills, mention a project you successfully managed and the results you achieved. Highlighting how your experience aligns with the job requirements will show the employer that you are well-equipped to handle the responsibilities of the role.

B.    Why You Want the Job

Beyond explaining why you’re qualified, it’s also important to convey why you are genuinely interested in the job and the company. Explain what excites you about the role and how it aligns with your career goals. Show that you’ve researched the company by mentioning its values, culture, or recent achievements that resonate with you. This not only demonstrates your interest but also helps you connect with the employer on a more personal level, making you a more memorable candidate.

3.     Conclusion

The conclusion of your cover letter should reinforce your interest in the position and leave a positive impression. Restate your enthusiasm for the role and briefly summarize why you believe you are a strong candidate. Thank the reader for considering your application, and express your eagerness to discuss the opportunity further. Mention that you look forward to the possibility of interviewing and that you are available at their convenience. A polite and confident closing can encourage the employer to take the next step in the hiring process.

Examples of Effective Cover Letters

Example 1: entry-level position.

When applying for an entry-level position, it's important to focus on your education, enthusiasm, and willingness to learn. Here’s a brief example:

Dear Hiring Manager,

I am writing to apply for the HR Generalist position at XYZ Company, which I found Remote Jobs In HR. As a recent graduate with a degree in Human Resources, I am eager to bring my knowledge of HR practices and employee relations to your team. During my time at university, I completed several internships where I gained hands-on experience in recruitment, onboarding, and benefits administration. I am particularly drawn to XYZ Company because of your commitment to fostering a supportive and inclusive workplace, and I am excited about the opportunity to contribute to your team. Thank you for considering my application. I look forward to the possibility of discussing how I can contribute to your company.

[Your Name]

This example highlights the candidate's education, relevant internships, and enthusiasm for the company. The focus is on the candidate’s readiness to learn and contribute, which is key for entry-level roles.

Example 2: Experienced Professional

For an experienced professional, it’s essential to emphasize your extensive experience, specific achievements, and how you can bring value to the company. Here’s an example:

I am excited to apply for the Senior HR Manager position at ABC Corporation, which I found on Remote Jobs In HR. With over 10 years of experience in human resources, I have successfully led HR initiatives that support company goals and enhance employee engagement. In my current role at DEF Solutions, I developed and implemented a new talent management strategy that improved employee retention by 15% and streamlined the recruitment process. I am particularly impressed by ABC Corporation's dedication to fostering a positive workplace culture, and I am eager to bring my expertise in employee relations and leadership to your organization. I would welcome the opportunity to discuss how my experience aligns with your needs.

Thank you for considering my application. I look forward to the possibility of contributing to your continued success.

In this example, the candidate highlights their extensive experience, specific achievements, and how they align with the company’s goals. The emphasis is on how the candidate’s skills and accomplishments can bring immediate value to the employer.

Common Mistakes to Avoid

1.      generic cover letters.

One of the most common mistakes job seekers make is submitting a generic cover letter that isn’t tailored to the specific job or company. A generic cover letter can give the impression that you’re not genuinely interested in the role or that you haven’t taken the time to understand the company’s needs. To avoid this mistake, always personalize your cover letter by mentioning the specific job title, the company’s name, and how your skills and experiences align with the job requirements. This shows the employer that you are serious about the opportunity and have put thought into your application.

2.      Repeating Your Resume

Another common mistake is simply repeating the content of your resume in your cover letter. Your cover letter should complement your resume, not duplicate it. Instead of listing your past jobs and responsibilities, use the cover letter to explain how your experiences have prepared you for the specific role you’re applying for. Highlight key achievements and provide examples that aren’t included in your resume to give the employer a fuller picture of your qualifications.

3.      Lack of Enthusiasm

A cover letter that lacks enthusiasm can come across as flat and uninspiring. Employers want to hire candidates who are excited about the role and the company. If your cover letter doesn’t convey enthusiasm, it may cause the hiring manager to question your interest in the position. To avoid this, make sure your writing reflects genuine excitement for the job and the opportunity to contribute to the company. Mention specific aspects of the company or role that you find appealing, and explain why you are passionate about working there.

4.      Typos and Errors

Typos and grammatical errors can quickly undermine an otherwise strong cover letter. These mistakes can make you appear careless and unprofessional, which can hurt your chances of getting an interview. Always proofread your cover letter multiple times before sending it, and consider asking a friend or colleague to review it as well. Taking the time to eliminate typos and errors shows that you are detail-oriented and serious about your job search.

The Importance of a Cover Letter

A well-crafted cover letter is a crucial element in the job application process. It offers you the opportunity to personalize your application, showcase your personality, address any potential concerns, and highlight key achievements. By taking the time to write a thoughtful and tailored cover letter, you can significantly increase your chances of standing out in a competitive job market and securing an interview.

To ensure your cover letter is effective, remember these final tips:

• Personalize each cover letter to the specific job and company.
• Show enthusiasm for the role and the company.
• Highlight achievements that demonstrate your qualifications.
• Proofread carefully to avoid typos and errors.

A little extra effort in crafting a strong cover letter can make a big difference in your job search success.

About Remote Jobs In HR :

Remote Jobs In HR is a premier online platform specializing in remote and hybrid Human Resources (HR) job opportunities and Human Resources (HR) talent solutions. With over 25 years of expertise in human resources, we adeptly connect skilled Human Resources (HR) professionals with leading companies seeking remote and hybrid talent. Our comprehensive database features a wide range of remote and hybrid HR roles, catering to diverse career aspirations of job seekers and the varied needs of employers.

Our platform is synonymous with user-friendly design, diversity in Human Resources (HR) roles, and a commitment to innovation, setting us apart in the remote and hybrid work landscape. Remote Jobs In HR is dedicated to enhancing the remote and hybrid job search and recruitment experience, focusing on quality and diversity in Human Resources (HR) opportunities. We empower both professionals seeking remote and hybrid Human Resources (HR) careers and companies in pursuit of top remote and hybrid Human Resources (HR) talent.

Discover your next opportunity or find your ideal candidate at Remote Jobs In HR . For more insights and updates on remote and hybrid Human Resources (HR) careers and recruitment, visit our blog at RemoteJobsInHR.com/blog . Join us as we navigate the dynamic and evolving world of remote and hybrid human resources.

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How to Get Your Letter of Interest Noticed by a Company

A letter of interest, also known as a prospecting letter or  inquiry letter , is sent to prospective employers that may be hiring, but haven't listed a specific job opening to apply for. On occasion, inquiring letters are written in response to a job listing to discuss additional opportunities, but the vast majority are sent to investigate potential employment unadvertised by a company.

These letters indicate your interest in the company as a prospective employer and serve as a formal request to consider you for any potential opportunities that may be a good fit based on your education background, skill set, and prior experience.

Letters of Interest vs. Cover Letters

A letter of interest should not be confused with a cover letter. A cover letter is sent in addition to a resume when applying for a particular job posting. In a cover letter, you focus on your skills and experiences that are directly related to the job listing.

As opposed to a cover letter, a letter of interest can be sent at any time, whether or not the company is in the market for new hires.

Prospecting letters are introductory in nature. Rather than focusing on your skills and experiences that are related to a job listing (since there is no job listing), a letter of interest should highlight your marketable qualifications and  skills that would be easily transferable  between a number of positions. 

Tips for Getting Your Letter Noticed

Letters of interest are becoming more common, so it is imperative that you make your letter stand out from the applicant pool. Employers do not have lots of time to read long letters of interest. Therefore, be sure to keep the letter concise. Do not write more than a single page. 

Find the right contact person: 

Try to find a specific person to send the letter to, rather than sending it to the office or to a general company email address. If there is a department you are particularly interested in working for, send it to the manager of that department. If you have a contact at the company, send it to him or her, or ask your contact for advice on whom you should send the letter to.

Focus on the company:  ​

Your letter should contain information on why the company interests you and why you would be an asset to the organization. Researching the company  and type of work the company does will help you get a better sense of life and culture at the company and why it might be right for you.

Explain how you would add value: 

Unlike an opening-specific cover letter, you are not listing the relevant qualities you possess to match the specific opening. Instead, try to indicate that you would be a good fit anywhere within the organization. Focus on transferable skills and employable skills that you have that would make you a strong asset to the company. If you are trying to get a job in a specific department, emphasize skills you have that would help you fit in there. Try to demonstrate successes you have had at previous companies, and explain that you want to bring similar successes to this company.

Provide the next step: 

Provide information on how you will follow up and how the employer can contact you. You might include your resume as well, to provide more information for the employer.

Sample Letter of Interest / Prospecting Letter

This is a letter of interest example. Download the letter of interest template (compatible with Google Docs and Word Online) or see below for more examples.

Sample Letter of Interest / Prospecting Letter (Text Version)

Nick Jones  123 Main Street  Anytown, CA 12345  555-555-5555  nick.jones@email.com

September 1, 2018

Rebecca Lee Human Resource Manager Acme Sales 123 Business Rd. Business City, NY 54321

Dear Ms. Lee,

I read about Acme Sales retail management training program in College Graduate Magazine and I would like to inquire about the possibility of openings. I am interested in a career in retail management and am planning to relocate to the New York City area in the near future. I would be interested in learning more about the company and about available opportunities.

I have a Bachelor of Science degree in Management and Business, as well as three years of retail experience as a Sales Associate and Key Holder. In addition, I completed two internships focusing on retail management. I received an award for Intern of the Year at one of the companies, due to my sales skills and professionalism.

My resume, which is enclosed, contains additional information on my experience and skills. I would appreciate the opportunity to discuss the training program with you and to provide further information on my candidacy. I can be reached anytime via my cell phone, 555-555-5555.

Thank you for your time and consideration. I look forward to speaking with you about this exciting opportunity.

Nick Jones (signature hard copy letter)

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Dec 8, 2022

How to write an email to a potential employer with 15 samples and a template

This article unpacks the process of writing emails to a potential employer, with 15 helpful email examples.

Lawrie Jones

Table of contents

How to write an email to a potential employer

When searching for a job, you’ve got to get active – which will likely involve sending emails to a potential employer.

You may want to ask about any opportunities that might be available, the status of a recruitment process, or to confirm some essential details about when you start.

Whatever the reason for your message, the structure and format should be familiar to you if you’ve ever written a professional email before. If not, it’s time to start!

This article unpacks the process of writing emails to a potential employer. You’ll learn how to write effective emails to a potential employer and see an incredible 15 examples you can cut and paste or use as inspiration. We also provide some hints and techniques from industry experts to help you.

How to address an email to a potential employer

OK, so how do you write to a potential employer? It’s all about being professional, say communication pros.

A poorly written email won’t precisely harm your career, say the experts in the Harvard Business Review , but it won’t help.

In the digital world, it’s easy to lapse into an informal and (overly) friendly tone of voice that can frustrate potential employers. On the other hand, creating effective emails demonstrates how competent you are, says communications expert Jeff Su.

He talks about the “unwritten rules” of email etiquette, but we’re going to crack the code and write them down for you!

Tips for emailing a potential employer

Let’s start with some tips for emailing a potential employer. Use this as a tick list to avoid some of the common issues, errors, and unprofessional accidents that could affect your chances.

• Be professional and use a formal email format – When emailing a potential employer, it’s not a time to get funny or be too friendly. Instead, stick with the tried and tested format that we outline below.
• Replace “I want” with “I can” – So many people write emails that are full of “I want” or “I would like”. Remember, it’s not about what you want from them; it’s about the value you can add. Consider how the reader will receive your message and offer value, such as experience, skills, or commitment.
• Include an up-to-date resume (if you’re looking for a job) – If you’re applying for a role or prospecting for an opportunity, then be sure to include an up-to-date resume with your email.
• Include your contact details – In the rush to click send, so many people forget to include the basics – in this case, contact details! Always provide the correct email address and phone number. Also, if there are any constraints on your time (if you’re working and can’t answer the phone, for example), then include those in the email. 
• Link to socials – LinkedIn is where the world’s workers go to connect and communicate, so always provide a link to your LinkedIn! If it’s relevant to your job, add Twitter, Instagram, and Pinterest links (or other).
• Proofread (then read again) – So many emails are sent in a hurry. But spelling and grammar mistakes can make you look totally unprofessional , so proofread and check. If you’re not confident with English (or another language), use a spell checker and grammar checker, such as Grammarly (or get a friend or colleague to proofread). 

Email format to employer

The email format to any potential employer must be 100% formal. Using a traditional structure and adopting a formal tone of voice protects you from upsetting or offending anyone.

You’ll also appear polite, professional, and exactly the sort of person they would want to work with!

1. Email to potential employer subject line

The subject line should be simple and clear to understand. Don’t try to be friendly or funny; just state what your message is about. Here are some examples:

• Experienced writer available – do you have any opportunities?
• Can you clarify my start date?
• New starter – vacation request

You’ll see that none of these tries to be smart or funny. Keep it simple and explain what you want. 

2. How to start an email to a potential employer

It’s best practice to start each email with an introduction , explaining who you are and why you’re emailing. Even if you’ve spoken (or messaged) the person before, it’s still a good idea to do so. Here’s a simple example of how to start an email to a potential employer:

• My name is (your name), and I’m contacting you to ask whether you have any openings for a freelance writer.

This is a great way to introduce yourself and explain why you’re messaging. It also means that the person who receives the message can quickly understand whether it’s directed to them.

Once you’ve established who you are, you can get into the details and provide more information. Here are the next steps in this message.

• I’ve read your blog and downloaded your publications, and I love your tone of voice and style. I’ve been a freelance writer for 10 years, and I believe I could be a great addition to your writing team. Do you have any opportunities?

You can see how we’ve led with a compliment and notice we’ve not told someone what we want – but how we can add value. We need to validate your request and push for a connection.

• I’ve attached some examples of my work. You can see some of my clients on LinkedIn or view my portfolio online. If you want more examples or to chat, just let me know!

3. How to end an email to a potential employer

If the recipient has read this far, they will likely be interested, so provide your contact details. Here’s an example of how to end an email to a potential employer:

• If you want to chat further, you can email me back here, connect on LinkedIn, or call me on (insert phone number).  I look forward to hearing from you! (Your name)

You can add some details here if you need to. You may not want someone to contact you during working hours, for example, or on weekends. Be as clear as possible. 

Finally, traditional formal emails use “yours sincerely” or “yours faithfully” at the end. Thankfully, we don’t need to do this anymore – you can use a friendlier sign-off (thanks, many thanks, kind regards, etc.). Check out our samples for examples.

15 example emails to a potential employer

So, we’ve arrived, and it’s time to share some examples! Here are 15 sample emails to a potential employer, covering several (well, 15!) common reasons you’ll want to email an employer.

All these follow the standard format outlined above and use the tips and techniques we’ve outlined above. You can see how we try to offer value in each email example rather than focusing too much on what we want. 

Read these for information and inspiration, but always edit, update and amend them for your audience (or it could get a little embarrassing!).

1. Sample email to an employer for a job

Sending emails to prospective employers to ask about opportunities is an effective strategy for finding a job. It demonstrates that you’re using your initiative, actively targeting potential employers and not simply waiting for them to publish opportunities online.

You’ll need to explain who you are and what sort of opportunity you’re searching for – as well as offer some explanation of how you can add value. 

2. Sample email introducing yourself to a potential employer

Sometimes you won’t want to push about an opportunity, but you may want to introduce yourself to a potential employer.

This sample email introducing yourself to a potential employer will raise your profile (as long as you send it to the right person, so be sure to do your research). 

3. Sample cold email to a potential employer

Cold emails to a potential employer are hard to write , but they are necessary. If possible, try to include a reference or ask a mutual acquaintance to introduce you to the person you’re emailing. 

Don’t be scared, however, to send a cold outreach email, and just in case you need help, here’s a sample cold email you can use for inspiration when contacting a potential employer:

• (We love bullet points)

4. Sample email to a potential employer about another job offer

This can get a little tricky! If you’ve accepted a job but been offered another, you’ll need to do the right thing and let your prospective employer know. We’ll assume, in this case, that you’re accepting the other job (otherwise, there would be no point in messaging!).

It’s essential to be clear with your decision here, and if you’re accepting the other opportunity, say so – and do so unequivocally.

5. How to email a potential employer after applying sample

Sometimes, you’ll have applied but still have questions about the opportunity. For example, you may want to know about salary, benefits, holidays, parking (or anything else).

Here’s how to email a potential employer after applying; just be sure to tailor this sample to your audience.

6. Follow-up sample email to a potential employer

You’ve sent an employer an email, but you’ve not received a reply. So what do you do?

This follow-up sample email to a potential employer is a gentle reminder that you’ve sent a message (and expect a reply). Sometimes, your message may have gone missing or been added to the mass of unread emails. So one tip here is to send a follow-up email with a new subject line to ensure it’s not missed.

7. Sample email to a potential employer after an interview

Congratulations on securing an interview and getting through the process. You may have questions, have been asked to share examples, or provide a link to your portfolio.

This sample email to a potential employer after an interview can be edited to include whatever details you want. Always finish with an opportunity for a follow-up and contact details. 

8. How to write a job rejection email to employer sample

Rejecting a job offer is a bold move , but in some cases, it is necessary. For example, you may have accepted another job, decided to stay where you are or found that the package isn’t as positive as expected.

You don’t have to provide details here; you could simply say no – but it’s professional and polite to at least give a short explanation for your decision. 

9. How to email an employer about a job status sample

The interview and recruitment process can take weeks or even months – so you’ll need patience.

Here’s how to email an employer about the status of a job. It’s essential to strike the right tone here, respecting the integrity of the process while pushing for information. 

10. How to respond to an email from a potential employer sample

Why would a potential employer email you? They may want to confirm they’ve received your application, invite you to interview, request further examples, or ask for a reference. In all these cases (and more), you can use this sample when deciding how to respond to an email from a potential employer.

11. Sample email to a prospective employer

This sample email to a prospective employer follows a simple structure that should enable you to adapt it. In this example, we’re asking for additional information on an opportunity, but you can adjust this sample as needed. 

12. Sample email to a previous employer for rejoining

If you’ve found the grass isn’t greener at a new employer, you may want to approach your previous employer to understand whether there are opportunities to return.

Here’s a (non-committal) sample email to a previous employer for rejoining.

13. How to tell a new employer about planned vacation email sample

If you’re about to join a new organization, you must tell them about any planned vacation before you start. Here’s how to tell your new employer about a planned vacation. 

14. Sample email to a future employer about starting

Agreeing on a start date is the last stage in the recruitment process. You can sit back and wait for a notification or propose a few dates – as we do in this sample email to a future employer about starting. 

15. Sample email confirming the first day of work to an employer

This is a follow-up to the previous example. You’ve agreed on a start date, so it’s time to confirm it, stick it in your diary, and start figuring out the ideal first-day outfit!

So here’s a sample email confirming your first day of work to your employer.

Email template to a potential employer

If you can’t see a sample email to a potential employer that works, then you can use this email template to create your own.

Work through each stage and fill in the gaps. Be careful to strike the right tone of voice, and focus on how you can add value. 

Make the best first email-impression with Flowrite

Flowrite is an AI writing assistant that turns your instructions into ready-to-send emails and messages .

Our tool covers the email format, capitalization, grammar, spelling, and punctuation.

In other words, you can focus on the message, and Flowrite will take care of the delivery. We dare to claim that it's the fastest way to email potential employers.

Our email template collection features dozens of templates to help you. To grasp how easy and quick it is to write emails with Flowrite, check out the example below:

Final words

Crafting an email to a potential employer is all about striking the right tone, following the format, and (above all) being professional.

In this guide on how to write an email to a potential employer, we’ve provided hints, tips and examples – but it’s up to you to put this into practice.

Remember, you’re emailing a potential employer but speaking to a real person, so think about their thoughts, feelings, and the personal impression they’ll build of you after reading your message.

Always aim to add value!

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How To Write A Letter Of Interest (Sample Templates Included)

Mike Simpson 0 Comments

By Mike Simpson

Updated 5/9/2022

We’ve all been there… You’ve combed all of the job boards in search of the perfect job but, alas, haven’t been able to find anything that’s a great fit. Fortunately, there’s still one more lifeline you have at your disposal, and if used properly, it can end up being one of the most rewarding things you do for your career.

So what is this secret weapon I speak of? A letter of interest, of course!

With a letter of interest, you can connect with more opportunities. Here’s how.

What Is a Letter of Interest?

A letter of interest is a letter you send to your target company, letting them know that you’re interested in working with them. It’s also a way to see if there are any potential job opportunities that match up with your skillset that aren’t openly advertised, allowing you to tap into the hidden job market . Since over 80 percent of jobs go unadvertised, that’s a big deal.

Generally speaking, a letter of interest can be sent at any time regardless of whether a company is actively hiring, as it isn’t sent in response to a specific job opening. Rather, it’s a way of introducing yourself to a company you’re interested in and seeing about the possibility of employment with them.

Letters of interest are sometimes also called letters of inquiry for just this reason. You’re inquiring if they might have a position for you. This is the part of the equation that can be very rewarding. Rather than applying to jobs that aren’t a stellar match, you get to handpick the companies that you contact. Pretty awesome, right? We think so.

Letter of Interest vs. Cover Letter

In many ways, a letter of interest is like a cover letter. However, when it comes to a letter of interest vs. cover letter, there are differences, too.

Generally speaking, cover letters typically target specific, open jobs. With a letter of interest, you’re reaching out even though there isn’t an advertised vacancy.

Since that’s the case, cover letters are more targeted. They speak to a specific position, referencing details from the job ad. Letters of interest are a touch more general, highlighting your strengths in a field and how you could benefit the company in a broad sense without connecting it to a particular role.

How To Write a Letter of Interest

Much like any correspondence you send any employer, you have to make sure that a letter of interest for a job is well crafted and appropriate. You’re introducing yourself to a potential employer, so you want to put your best foot forward.

A poorly written letter of inquiry can potentially make any possibility of working at your dream job with your target company a solid “NO” in the “Do you like me?” boxes. That means you need to ensure you take the time to do it right.

If you do it correctly, a letter of interest is a great way to demonstrate your ability to market yourself and highlight your best qualifications. Plus, it can lead to real opportunities.

Tailoring Your Letter of Interest

As you’ve no doubt seen in our other blog posts, we’re very big on tailoring. Your letter of interest is another opportunity (actually, the first opportunity!) for you to find out exactly what the company is looking for and present yourself as that person.

When applying for a specific position, you have the benefit of using the job description to comb through in search of the qualities that the company puts a lot of value in. But since this is a letter of interest, you are traditionally not applying to a specific position, so you need to be a little more creative. Since that’s the case, you need to do some hardcore research, taking the time to learn about the specific type of people the company likes to hire.

Researching a Company Through Their Online Presence

There is a virtual treasure trove of information available about a company when you peruse its various web properties. Since you’re looking to learn more about the people who get hired to work there, it’s wise to spend time digging into each web property in search of clues.

Quite often, there are “day in the life” videos featuring employee interviews that are incredibly useful. You can also go to the employee list on the company’s LinkedIn page and go through the profiles to see what experience and skills they have.

Putting the “Tailoring Method” To Work

Once you have figured out the types of people that your company hires, you want to do your best to emulate them in your letter of interest. Choose a few skills and abilities that you want to highlight that align with what your research revealed about the employees. Then, start thinking up a quick supporting statement for each one that you use. After all, if you can’t back it up, there is no point in even mentioning it.

Once you have done the research and have uncovered the qualities that you want to showcase, you are ready to begin writing your letter of interest.

Best Letter of Interest Format

Half of the battle is making sure that you nail your letter of interest format. After all, you won’t exactly be making the best first impression if your letter is a convoluted mess that is hard to read and makes no sense.

Here is the basic format for you to follow, which you can see in the three examples we use below:

Your Contact Info

No surprises here. Name, address, telephone number, email, and your website. If you’re not comfortable providing your address or any other information, don’t worry about it. Just make sure they can get in touch with you!

Use a traditional format for the date, writing out the month, followed by the day, and ending with the year.

Company Contact Info

Please don’t start the letter with “to whom it may concern.” Do the research and find a specific person to address the letter to. A good place to start would be a hiring manager, another person in HR, or even better, the manager or director of the department you envision yourself working in.

Opening Paragraph

Introduce yourself and your intentions.

Qualification/Experience Paragraph

Attack this paragraph with two purposes in mind:

• Showing how you add value
• Demonstrating you have the qualities they value

This is your time to shine. Keep it brief and succinct, picking two to three qualities and supporting them with facts.

Closing Paragraph

Thank them for their time and offer your availability for an “informational interview” at their earliest convenience.

What’s an informational interview? It’s both an opportunity for you to learn more about the company and the various positions within the company AND a great way for you to meet the right people in the organization you are interested in.

More importantly, it’s an opportunity for you to let your award-winning personality shine, and if executed properly, it can help you land a job at the company of your dreams!

Stick with “regards” or just “sincerely,” add your name, and you’ll be good to go.

Common Mistakes

Many people fall into the same traps and make some of these classic letter of interest mistakes. Do your best to avoid these if you want to get your foot in the door!

1. You don’t send a letter of interest at all

Too often, people find a company they’d like to work for and just blindly send in a resume with nothing else attached. Sure, it might be a super impressive resume, but if you don’t include a letter of interest discussing why you’re sending it in and who you are, you might as well just be throwing those resumes away.

On the flip side…DO NOT FORGET TO INCLUDE YOUR RESUME!

2. Sending your letter of interest out with a generic heading

As mentioned above, you need to take the time to do a little digging and find out to who you should address your letter. Sending out a generic “Dear HR Director” or “To Whom It May Concern” isn’t going to win you any brownie points.

3. Not saying what you can do for them, but what they can do for you

Regardless of why you’re interested, remember, it’s about what you can do for them, not what they can do for you! Tell them what you can do to help them achieve their goals.

4. Not tailoring your letter

If you’re going to show initiative by writing a letter of inquiry, make sure that initiative extends to your research as well! Supercharge your letter by highlighting qualities that align with the company values, increasing your odds of success.

5. Being boring

You’re shooting for your target company and your dream job, so don’t simply make a list of all of your skills and abilities. Instead, make sure to dazzle them with what you bring to the table, adding something extra to generate interest.

6. Being too long

Your goal is to catch their attention and leave them wanting more…which means short, sweet, and to the point. Keep your letter under a page.

7. Being sloppy

There is no excuse for typos or sloppy writing. You’re trying to get an informational (or even a full-on) interview, so get these basics right. Check. Double-check, and then check again!

8. Not following up

Yes, you should treat your letter of interest exactly like and job application and follow up.

Sending a letter of interest is a proactive step, so keep being proactive! Ask for a job interview, an informational interview, or a meeting HR director to talk about potential roles you might fill. Then, follow up on that request.

A Few Great Letter of Interest Sample Templates

Now that we have that out of the way, let’s take a look at a few examples so you can get your own started! Here are three different scenarios from which you might decide to write a letter of interest to a company.

Choose the best letter of interest sample that fits with your situation, but don’t simply copy the example word-for-word. You need to input your own experiences and personality, so think of this letter of interest sample as more of a template that will guide you to success!

Letter of interest for your target company following a positive encounter:

Your Address

Your City, State, Zip Code

Your Phone Number

City, State Zip

Dear (remember, make this specific!):

I recently had the opportunity to interact with a few members of your customer support team while conducting research for a project. My time with them was brief but memorable. Your team was friendly, poised, and professional, and I was impressed with their willingness to help and their quick responses to my questions.

It is clear customer satisfaction is an integral part of your company’s core values. It is for this reason that I am writing to you. I feel my own personal values and special talents might benefit your customer service department. I believe in personal accountability and integrity and have always made sure to act in a professional and ethical manner. Attention to detail is similarly a priority, ensuring that my work is nothing short of my best at all times.

If I were to be hired by your company, I would be dedicated to delivering the same kind of high-quality customer service I myself experienced. Both a motivated self-starter and an enthusiastic team player, I feel I’d be an exceptional fit.

In the hopes of scheduling an interview with you or answering any questions you might have, I will call you [upcoming date]. Please do not hesitate to contact me with any questions at any time at [phone number] or email, [email address].

Thank you for your time in considering my qualifications.

Letter of interest following a write up of the target company:

Dear Mr./Ms. Last Name,

While reading through a trade publication last week, I came across an article outlining why your company has been recognized as one of the best places to work in the country for tech professionals. Your entire focus has been on making sure that your company is not only a leader in the industry but also an innovator, pioneering new and emerging technology. For this reason, I am sending you my resume in the hopes that I might be able to join your team.

I have worked exclusively within the technology field for the past five years. During that time, I’ve worked in a variety of positions, giving me experience in accounting, including finance and budgeting. I was also responsible for inventory control and vendor relations. I have been instrumental in my past positions in bringing new and emerging technology into our business processes, and I am actively looking for opportunities with companies that would allow me to continue that practice. I believe strongly in always being at the forefront of technological development, a perspective I feel your company has, too.

As a team leader, I am proud of the fact that not only have we never missed a deadline but that we have come in under budget while delivering superior results every time. I firmly believe in the integrity and professionalism of my work, striving to ensure that every aspect of what I do also upholds the company’s core values.

I will call you on [date] to answer any questions about this letter or my resume in the hope of scheduling an interview. If you prefer, please contact me by phone [phone number] or email, [email address].

Letter of interest for a recent graduate looking for work:

I read about [company name]’s retail management training program in [publication name], and I would like to inquire about the possibility of openings. As a recent graduate from the University of California with a degree in Business Management, I am very interested in a career in retail management, and think your program is a perfect match for both my skills and my experiences. I have over five years of retail experience, including time as a Sales Associate and a Manager.

Along with this letter, I have included my resume, which contains additional information on my experience and skills. I would appreciate the opportunity to discuss the training program with you and to provide further information on my candidacy. I can be reached anytime via my cell phone, [phone number], or by email at [email address].

Thank you for your time and consideration. I look forward to speaking with you about this exciting opportunity.

Putting It All Together

Now, you should know all you need to about the amazing letter of interest! Remember, each sample letter of interest above is meant to serve as inspiration. When you create yours, remember to keep it targeted, short, and professional. That way, you increase your odds of getting a response.

And as always,

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Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com.

His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others.

Learn more about The Interview Guys on our About Us page .

About The Author

Mike simpson.

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com. His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others. Learn more about The Interview Guys on our About Us page .

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Make a strong first impression with a well-written cover letter that demonstrates your fit and enthusiasm for the job. Writing a tailored cover letter shows an employer that you are a serious applicant, and gives you a chance to highlight how your skills and experience connect with the job description. 

• Tailor your letter to the position.  Each cover letter should be tailored to the position and organization to which you are sending it. Keep in mind that the cover letter is often a prospective employer’s first impression of you. 
• Be clear. Your cover letters should clearly and succinctly connect 2-3 of your key qualifications to the job description. 
• Show, don't just tell.  Use specific examples to show the employer how you have gained each qualification.
• Keep it short. Your cover letter should be no longer than one page and should include your contact information at the top, the date, and the organization’s address. 
• Proofread. Proofread your letter multiple times to make sure there are no typos and that details such as the organization name and position title are correct. Have your cover letter reviewed by 1-2 others for both content feedback and another layer of proofreading.
• Use Artificial intelligence (AI) tools, such as ChatGPT, to enhance your cover letter.  Read our  best practices  for appropriately leveraging AI in your application materials.

How to Write a Strong Cover Letter

Though each cover letter should be tailored to the position and organization to which you are sending it, every letter will contain the same components. The goal is to motivate the reader to invite you for an interview and the best way to do that is to write a unique letter that focuses on that specific position and organization. 

1. Review the Job Description

Reviewing and gaining a strong understanding of the job description will help you write a tailored cover letter. Highlight the key skills or qualifications they are seeking that align with your strengths. Ask yourself:

• What skills and qualifications are required for the position?
• Are there key phrases in the job description, organizational mission, or other materials from the company that seem to show up over and over?

Choose 2-3 of those skills or qualifications to highlight in your cover letter.

2. Add Your Header

As this is a professional letter, the header should include your contact information, the date you are sending or submitting your letter, and the recipient’s address block. You may cut and paste the header from your resume to make it look like a personalized letterhead.

Ideally, you would address the letter to the name of the hiring manager, but if you are unable to get a specific name, you may address the letter to “Dear Hiring Manager”. As this is a formal business letter, you will typically address it to the recipient’s title and last name (e.g. “Dear Dr. Brown”)

• If you do have a name but aren't sure of the person's gender or pronouns, we recommend that you include both the first name and the last name in your greeting without a title that reveals gender. (e.g. “Dear Pat Brown”) 
• Even if you know the name and gender of the person to whom you are writing, think carefully about what title you use. If the person has an M.D. or a Ph.D., you should address your letter to “Dr. Lastname.” 
• When you address a cover letter to a female employer, use the title “Ms.”, a general title that does not denote marital status.

3. Write an Introductory Paragraph

The introductory paragraph sets the tone for the letter and should cover the following:

• Explain why you are writing and how you heard about the opening (if applicable). Mention the job title by name. If you have a personal connection to the organization, mention that person’s name.
• In 1-2 sentences, demonstrate your knowledge of the organization and why you want to work there. Based on your research, what is something unique about this organization that appeals to you? 
• Convey your excitement and genuine interest in the organization and the opportunity to work for them.
• Briefly explain why you are a good match—the skills/experiences you bring that you will elaborate on in the next few paragraphs.

4. Write 2–3 Body Paragraphs

Your body paragraphs will cover the 2-3 skills or qualifications you identified in step 1. This is where you will spend the most time creating content.

Using examples from your résumé (without repeating your résumé verbatim), tell a brief story about the experiences that best qualify you for the role. Through this content and by using keywords from the job description, the reader will be able to imagine what your working style, skill set, and characteristics might look like in their workplace.

The key here is to directly connect your skills and experience to the role. The more you make these connections for the reader, the less work they will have to do to see that you are a good fit for the role.

5. Write a Closing Paragraph and Sign Off

The closing paragraph is the simplest to write and consists of "call to action" language. To begin the paragraph, restate in one sentence your enthusiasm for the role and how you can add value to their organization. Then write out your calls to action:

• Share how they can contact you (email, phone, etc.)
• Politely request an interview
• Thank the employer for their time
• Let them know to refer to your attached résumé 

Following the last paragraph is the closing salutation, often using phrases such as “Sincerely” or “Regards”. Sign the letter with your full name.

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Once you have a draft of your cover letter, stop by our office during weekly drop-in hours for a 15-minute cover letter review. No appointment needed!

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Formatting Your Cover Letter

Your Street Address City, State, Zip Code Date Name of Person, Title Company/Organization Street Address City, State, Zip Code Dear _______: Introduction: Explain why you are writing and how you heard about the opening (if applicable). Mention the job title by name. If you have a personal connection to the organization, mention that person’s name. In 1-2 sentences, demonstrate your knowledge of the organization and why you want to work there. Based on your research, what is something unique about this organization that appeals to you? Convey your excitement and genuine interest in the organization and the opportunity to work for them. Briefly explain why you are a good match—the skills/experiences you bring that you will elaborate on in the next couple paragraphs.

2-3 Body Paragraphs: Cover the 2-3 skills or qualifications you identified from the job description. This is where you will spend the most time creating content. Using examples from your resume (without repeating your resume verbatim), tell a brief story about the experiences that best qualify you for the role.

Closing: Restate in one sentence your enthusiasm for the role and how you can add value to their organization. Then write out your calls to action (share how they can contact you, politely request an interview, thank the employer for their time, and refer them to your attached resume.) 

Sincerely, Your Name Enclosure / Attachment

Career Field-Specific Cover Letter Tips

Creative fields.

If you are applying with a creative résumé, your cover letter should also have a creative look consistent with your résumé. Consider using the same heading as your résumé and the same fonts and colors.

When applying to positions in the federal, state, or local government, make sure that you research the government agencies to which you’re applying so that you can highlight your enthusiasm and commitment to the agency’s mission in your cover letter.

Similarly, if you’re applying to work with a representative (congressperson, state senator, etc.), it is important to communicate your interest in and commitment to supporting the representative’s policy initiatives.

School leaders want to know why you are a good match with their school. It may be that the mission statement of the district resonates with your teaching philosophy or style; or you could focus on grade-level learning software or systems that you have experience with. 

While your résumé tells an employer what you have taught and what principles guide your practice, the cover letter offers a better opportunity for you to convey how you teach and how you interact with students in the classroom.

A narrative about a positive classroom experience can make for compelling reading! Be sure to focus on the positive outcomes for your students.

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What’s the purpose of a cover letter?

Your resumé provides hiring managers with an overview of your qualifications, skills and experience. But what is the purpose of a cover letter?

A cover letter is a more personalised introduction, a one-page document that accompanies your resumé when you submit a job application. It’s an opportunity to introduce yourself and elaborate on how your background makes you the ideal applicant for the role.

In this article, we explore the purpose of a cover letter, explain how to write a cover letter , and how to ensure yours stands out.

The cover letter’s purpose

How to write a cover letter.

What is the purpose of a cover letter? A cover letter provides an explanation of your professional history, qualifications and interest in the position. It should be closely tailored to the role you’re applying for and addressed to the hiring manager . It’s a formal introduction of who you are and how you meet the job criteria.

Express your enthusiasm

Use your cover letter as an opportunity to set yourself apart from the other job seekers applying for the same position. Rather than just stating that you’re applying for a role, take your time to explain what excites you about the specific position and company.

It can be a good idea to spend a bit of time researching the organisation’s mission, values and recent projects to demonstrate genuine interest and knowledge. This can also come in handy for the interview round of the application process.

Showcase your skills and experience

Your cover letter shouldn’t just repeat your resumé. Instead, select two to three skills or experiences directly related to the job description. From here, you can use the STAR method (situation, task, action, result) to provide examples demonstrating how you’ve applied these skills and achieved results. Consider quantifying your achievements, if relevant, for example: ‘Increased sales over three months by 20%.’ This helps to illustrate the specific value you can bring to the new role.

Tell your story

Use your cover letter to briefly explain your career path and motivations, connecting them to the position you're applying for. Highlight the relevant soft skills that you might not have captured in your resumé, like leadership, teamwork, problem solving and decision-making. While a cover letter is a great opportunity to provide a little more depth and context around your resumé, it’s important to keep it concise; around three short paragraphs.

Address requirements from the job description

Whether you’re writing your resumé or your cover letter, it’s important to pay close attention to the job description. If it mentions specific details to include, like salary expectations or relevant certifications, be sure to address them in your cover letter. Following instructions demonstrates your attention to detail and ability to follow directions, which are both important qualities for any employer.

When it comes to writing a cover letter , it always helps to have a plan. Here are a few steps to help you turn a blank page into an attention-grabbing cover letter for your next job application.

1. Do your research

Researching the company can take a bit of time, especially if you’re applying at several different places, but it’s essential to understand each company’s culture and values. Using company-specific information allows you to personalise your cover letter to suit not just the role, but the organisation too.

It’s even better if you can show an understanding of the problems the company is trying to solve (their main objectives, like expanding into a new market or getting highly skilled labourers). Highlight the experience you bring to the table to help them overcome these pain points.

2. Focus on the future

Use your cover letter to demonstrate how you can contribute to the company’s future successes. It can help to line up your career aspirations and professional goals with the company’s goals. Ultimately, you want to highlight what you can add to the company.

How to stand out from other applicants

Use your cover letter as an opportunity to set yourself apart from the other applicants. Avoid generic openings and start with a compelling introduction that grabs the reader’s attention. You could mention a specific achievement, a mutual connection or something unique about the company that excites you.

Here are a couple of examples of eye-catching email subject lines and letter introductions:

Subject line: Bringing [specific skill] to your [position] team

Dear [hiring manager’s name],

I am thrilled to apply for the maintenance plumber position at XYZ Corp. With 10 years of experience as a commercial plumber, I am excited about the opportunity to bring my skills and knowledge to your team.

Subject line: Excited to apply for [position] at [company]

As a lifelong admirer of XYZ Corp’s commitment to sustainability, I am excited to apply for the environmental consultant position. I believe my recent project at Green Earth, where I led a team to reduce product carbon emissions by 15%, makes me a perfect addition to your team.

These are good examples of email introductions, because they:

• Connect your abilities to the job ad criteria
• Quantify related achievements
• Show specific skills
• Display professionalism and research skills

Things to avoid

There are also some things you may want to avoid when putting together your cover letter introduction. Here are some examples of what not to write when it comes to your email subject line and introduction.

Example 1: Being vague and generic

Subject line: Excited to apply for the banking consultant position

I am writing to apply for the consultant position as advertised online. I have more than five years’ experience across all areas of commercial banking and believe I could be an excellent addition to your team.

This is an okay introduction, but there are ways it can be improved:

• It should be addressed to a person or the hiring manager
• It can be more specific about past experience
• It should mention the hiring company
• It could include a quantifiable result

Example 2: Being too casual

Subject line: Please Hire Me As You New Night Manager!

Dear Hiring Manager,

I’m an experienced night manager, with nearly two years of experience in luxury five-star hospitality. I’m an international student with a current work visa for working in Australia, and would be grateful if you could consider my application. I am sure I can do well in your company!

There are a few issues with this intro:

• There is a typo in the subject line
• It is too generic about past experience
• It is too casual, especially for a manager-level role
• It doesn’t mention the hiring company
• It should be more concise, i.e. not repetitive or wordy

Emphasise your value proposition

Use your cover letter to identify and articulate your unique strengths . Be sure to connect your skills with the company’s needs to demonstrate the value you could bring to the team.

Convey enthusiasm, but ensure tone is professional

While it’s important to convey your enthusiasm for the position and company, balancing excitement with professionalism is important. For example, replace “I can’t wait to work with you guys” with “I’m eager to bring my skills to your team.” While the first example is too casual, the second example demonstrates your enthusiasm in a professional tone.

Here’s another example of an overly enthusiastic and informal tone, “I’m super excited about this job! I’ve always dreamed of working at XYZ Corp, and I know I’d be amazing in this role!”

Instead, you’d be better off saying, “I am excited to apply for the receptionist position at XYZ Corp. With my strong background in office administration and a passion for customer service excellence, I am eager to contribute to your team.”

Keep it short

Don’t go overboard with your cover letter. Even though your cover letter is meant to provide hiring managers with more information about you and what excites you about the role, it’s important to keep it concise and limit it to a single page.

To help you keep it short and sweet, focus on starting strong with an attention-grabbing introduction and tailor your content to ensure it’s specific and relevant to the role you’re applying for.

Writing a great cover letter is an essential part of the job application process. By tailoring your cover letter to the specific company and role, you’ll be able to highlight the skills, knowledge, and experience that are relevant to the position. Your cover letter plays a big role in whether you’ll get a callback for an interview, so it’s worth investing time and effort into getting it right.

What exactly is a cover letter and how is it different from a resumé?

While a resumé offers a bullet-listed overview of your skills and experience, your cover letter is like a personal pitch to the hiring manager, elaborating on your resumé and providing a little more detail to demonstrate why you’d be a good fit for the position.

Is a cover letter always mandatory when applying for a job?

Cover letters aren’t always a requirement for job applications, but it’s always a good idea to submit one. Not only can including a cover letter improve your chances of getting noticed, but it allows you to set yourself apart from the other applicants and further try to convince the hiring manager why you’re the right fit for the role.

What are the main benefits of including a cover letter with my job application?

Including a cover letter as part of your application can enhance your chances of getting noticed by potential employers. Here are some of the main benefits:

• Provides a personal introduction and good first impression
• Allows you to highlight your most relevant skills and experience for the role
• Demonstrates communication skills
• Shows initiative and effort

How long should a cover letter typically be?

A cover letter shouldn’t be any longer than a single page. Aim for around 250–400 words or three or four paragraphs. The only time you should go over a page in length for your cover letter is if the job description specifically asks for a longer letter.

Should I use a generic cover letter template for all my applications?

There’s no harm in using a cover letter template to guide your cover letter, but it’s essential that you tailor every cover letter to suit the role and company. You should be adjusting your cover letter for each role you apply for.

What kind of information should I include in a cover letter to showcase my skills and experience?

Your cover letter should include details that are most relevant to the position and company you’re applying for. Based on your research, you should be able to identify specific skills, knowledge and experience that would help the company succeed.

Is it okay to mention my salary expectations in the cover letter?

Unless the job description specifically ask that you include your salary expectations in the cover letter, it’s often better to avoid this topic so early in the recruitment process . These types of discussions are better left for the interview.

What are some common mistakes to avoid when writing a cover letter?

You want to make a positive first impression with your cover letter, so here are a few common mistakes to avoid:

• Using generic statements
• Lack of research into the company
• Repeating your resumé without adding anything new
• Being too vague and not providing specific examples
• Focusing on what you want rather than what you can provide to the company
• Ignoring the job description keywords
• Failing to proofread your cover letter before submitting it

Is a cover letter still necessary when applying for jobs online?

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Technical Advisory Group on Clinical and Policy Considerations for New Tuberculosis (TB) Vaccines

Call for experts, issued on: 18 september 2024, deadline: 26 september 2024.

The World Health Organization (WHO) is seeking regulators and regulatory experts to serve as members on Technical Advisory Group on clinical and policy considerations for new Tuberculosis (TB) vaccines.  This “Call for experts” provides information about the advisory group in question, the expert profiles being sought, the process to express interest, and the process of selection.

Please note: This call was previously posted in July 2024; this is a second call to recruit additional regulatory experts and regulators, specifically.

Tuberculosis (TB) is a leading cause of death from an infectious agent, and a major contributor to antimicrobial resistance. About a quarter of the world’s population has been infected with Mycobacterium tuberculosis, most living in low-and-middle income countries. This population is at risk of developing TB disease.  An estimated 10.6 million people fell ill with TB in 2022, an estimated 1.3 million people died.

W HO seeks to advance the development and deployment of new TB vaccines to prevent TB disease, with a focus on adolescents and adults in whom 90% of TB disease occurs.  Prevention of TB disease in these populations, responsible for most of the transmission, will significantly reduce disease and incidence in all those at risk, including unvaccinated infants, children, older adults and other key populations, such as people living with HIV. There are several vaccine candidates in the pipeline, many in late-stage development, and effort is needed now to co-ordinate and where feasible align on regulatory expectations, provide guidance on clinical aspects such as optimal clinical endpoints and on anticipated evidence needs for policy at the global, regional and national levels.

WHO recently established the TB Vaccine Accelerator Council to facilitate the development, testing, authorization, & use of new TB vaccines.  This TAG would form part of the working groups associated with the TB Vaccine Accelerator. 

Functions of the Technical Advisory Group on Clinical and Policy Considerations for New Tuberculosis (TB) Vaccines

• To provide independent evaluation of the scientific and strategic clinical, regulatory and policy aspects related to new TB vaccine candidates, including but not limited to safety, immunogenicity, efficacy, anticipated impact and effectiveness, resulting in recommendations on data requirements, study designs, clinical trial protocols and regulatory strategies.
• To advise WHO on evidence to support policy formulation, optimal programmatic delivery strategies and where appropriate implementation science to accelerate the pathway to recommendation, introduction and use of new TB vaccines at the country and global levels.
• To assist the secretariat in developing novel guidance / communication on WHO positions with respect to aspects such as clinical endpoints, case definitions, expected data and evidence needs, trade-offs, to inform investment and introduction decision-making.

Operations of the Technical Advisory Group on Clinical and Policy Considerations for New Tuberculosis (TB) Vaccines

The TAG shall normally meet face-to-face at least once each year, and virtually up to 8 times per year. Interim teleconferences and review of draft documents may be required of the members.  The working language of the group will be English.

Who can express interest?

The Technical Advisory Group (TAG) on clinical and policy considerations for new Tuberculosis (TB) vaccines will be multidisciplinary, with members who have a range of technical knowledge, skills and experience relevant to novel TB vaccines, specifically their clinical development, regulatory approval, policy and implementation considerations to support WHO prequalification.  Approximately 25 individuals may be selected.

For this call, WHO welcomes expressions of interest from regulators, or experts with regulatory experience, particularly from high TB burden countries. Please note that we cannot accept applications from the private sector.

Submitting your expression of interest

To register your interest in being considered for the TAG on clinical and policy considerations for new Tuberculosis (TB) vaccines, please submit the following documents by 26 September 2024  to [email protected] using the subject line “Expression of interest for the ‘Clinical and policy TAG on new TB vaccines’:

• A cover letter, indicating your motivation to apply and how you satisfy the selection criteria. Please note that, if selected, membership will be in a personal capacity. Therefore do not use the letterhead or other identification of your employer;
• Your curriculum vitae (including your nationality/ies) and
• A signed and completed Declaration of Interests (DOI) form for WHO Experts, available at https://www.who.int/about/ethics/declarations-of-interest .

Important information about the selection processes and conditions of appointment

Members of WHO advisory groups (AGs) must be free of any real, potential or apparent conflicts of interest. To this end, applicants are required to complete the WHO Declaration of Interests for WHO Experts, and the selection as a member of a AG is, amongst other things, dependent on WHO determining that there is no conflict of interest or that any identified conflicts could be appropriately managed (in addition to WHO’s evaluation of an applicant’s experience, expertise and motivation and other criteria).

All AG members will serve in their individual expert capacity and shall not represent any governments, any commercial industries or entities, any research, academic or civil society organizations, or any other bodies, entities, institutions or organizations. They are expected to fully comply with the Code of Conduct for WHO Experts ( https://www.who.int/about/ethics/declarations-of-interest ). AG members will be expected to sign and return a completed confidentiality undertaking prior to the beginning of the first meeting.

At any point during the selection process, telephone interviews may be scheduled between an applicant and the WHO Secretariat to enable WHO to ask questions relating to the applicant’s experience and expertise and/or  to assess whether the applicant meets the criteria for membership in the relevant AG.

The selection of members of the AGs will be made by WHO in its sole discretion, taking into account  the following (non-exclusive) criteria: relevant technical expertise; experience in international and country policy work; communication skills; and ability to work constructively with people from different cultural backgrounds and orientations .The selection of AG members will also take account of the need for diverse perspectives from different regions, especially from low and middle-income countries, and for gender balance.

If selected by WHO, proposed members will be sent an invitation letter and a Memorandum of Agreement. Appointment as a member of a AG will be subject to the proposed member returning to WHO the countersigned copy of these two documents.

WHO reserves the right to accept or reject any expression of interest , to annul the open call process and reject all expressions of interest at any time without incurring any liability to the affected applicant or applicants and without any obligation to inform the affected applicant or applicants of the grounds for WHO's action. WHO may also decide, at any time, not to proceed with the establishment of the AG, disband an existing TAG or modify the work of the AG.

WHO shall not in any way be obliged to reveal, or discuss with any applicant, how an expression of interest was assessed, or to provide any other information relating to the evaluation/selection process or to state the reasons for not choosing a member.

WHO may publish the names and a short biography of the selected individuals on the WHO internet.

AG members will not be remunerated for their services in relation to the AG or otherwise. Travel and accommodation expenses of AG members to participate in AG meetings will be covered by WHO in accordance with its applicable policies, rules and procedures.

The appointment will be limited in time as indicated in the letter of appointment.

If you have any questions about this “Call for experts”, please write to [email protected] well before the applicable deadline.