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Event Venue Business Plan: How to Start and Grow Your Event Space Business

Are you looking for a way to turn your passion for hosting events into a profitable business? Do you want to know how to create a successful event venue business plan that will attract investors and customers? If so, you are in the right place.

In this article, we will show you how to start and grow your event space business with a comprehensive and professional business plan. We will also provide you with a free business plan template and examples that you can download and customize for your own needs.

What is an Event Venue Business?

An event venue business is a company that provides a space for hosting various types of events, such as weddings, corporate meetings, social gatherings, sports events, and more. An event venue business can offer different services and amenities, such as catering, entertainment, equipment rental, security, parking, and more.

An event venue business can be a lucrative and rewarding venture, as it can generate multiple streams of income from different clients and events. However, it also requires a lot of planning, investment, marketing, and management to succeed in a competitive market.

Why Do You Need an Event Venue Business Plan?

A business plan is a document that describes your business goals, strategies, market analysis, financial projections, and operational details. It is essential for any type of business, especially for an event venue business, because:

• It helps you clarify your vision and mission for your business
• It helps you identify your target market and competitive advantage
• It helps you plan your marketing and sales strategies
• It helps you estimate your startup and operational costs
• It helps you forecast your revenue and profit potential
• It helps you attract funding from investors or lenders
• It helps you monitor and evaluate your progress and performance

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How to Create an Event Venue Business Plan?

Creating an event venue business plan can be a daunting task, but it can be simplified by following these steps:

Executive Summary: This is a brief overview of your business plan that summarizes your business idea, goals, market opportunity, competitive edge, funding request, and financial highlights. It should be written last after you have completed the rest of the sections. Learn more on business plan executive summary .

Company Overview: This is where you introduce your company name legal structure (sole proprietorship, partnership, corporation, etc.), ownership (who owns the company), history (when and how it was founded), vision (what you want to achieve) and mission (how you want to achieve it). Check our detailed guide on business plan company overview .

Industry Analysis: This is where you analyze the current trends and outlook of the event venue industry in your area or country. You should include information such as the size, growth, demand, supply, segmentation and profitability of the industry. You should also identify the opportunities and threats that affect your business. Read more on business plan industry analysis .

Competitive Analysis: This is where you identify and evaluate your direct and indirect competitors in the event venue market. You should include information such as their names, locations, services, prices, strengths, and weaknesses. You should also explain how you plan to differentiate yourself from them and gain a competitive advantage. Learn more on business plan competitive analysis .

Customer Analysis: This is where you define and describe your target market segments and customers. You should include information such as their demographics (age, gender, income, etc.), psychographics (interests, preferences, etc.), behavior (how they search for and book event venues), needs (what they want from an event venue) and pain points (what problems they face with event venues). You should also explain how you plan to reach them and satisfy them with your services. 

Operations Plan: This is where you describe how you will run your event venue business on a daily basis. You should include information such as your location (where your event space is located), facilities (what features and amenities your event space offers), equipment (what tools and machines you need to operate), suppliers (who provides you with goods or services), staff (how many people you need to hire and what roles they perform), processes (how you deliver your services) and quality control (how you ensure customer satisfaction). Do you want to explore more, find how operations plan works in business plan .

Marketing Plan: This is where you outline how you will promote your event venue business to attract customers. You should include information such as your marketing objectives (what you want to achieve with your marketing efforts), marketing strategies (how you will use the 4Ps of marketing: product, price, place, and promotion), marketing channels (where you will advertise or communicate with your customers), marketing budget (how much money you will spend on marketing) and marketing metrics (how you will measure the effectiveness of your marketing).Find our guide on what to include in  marketing plan in business plan .

Funding Request: This is where you state how much money you need to start and run your event venue business, and how you plan to use it. You should include information such as your funding sources (where you will get the money from), your funding needs (how much money you need for each purpose), your funding terms (what interest rate, repayment period, and collateral you offer), and your funding projections (how the funding will affect your financial performance).

Financial Plan: This is where you provide the financial statements and forecasts for your event venue business. You should include information such as your income statement (showing your revenue, expenses, and profit), your balance sheet (showing your assets, liabilities, and equity), your cash flow statement (showing your cash inflows and outflows), and your break-even analysis (showing when you will start making a profit). You should also include some financial ratios (such as profitability, liquidity, and solvency) and assumptions (such as growth rate, inflation rate, and tax rate) that support your financial plan. Read more on what to include in  business plan financial plan .

Appendix: This is where you attach any additional documents or information that support your business plan, such as market research data, customer testimonials, legal documents, resumes of key personnel, contracts, licenses, permits, etc. Check more details on what to include in business plan appendix .

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Where can you get an event venue business plan template and example.

If you want to save time and effort in creating your event venue business plan, you can use a template or an example that has already been prepared for you. The following is a free event venue business plan template and an example that you can download.

• Event Venue Business Plan Template
• Event Venue Business Plan Example

These templates and examples are easy to use and customize for your own needs. They also include tips and guidance on how to write each section of your business plan.

Hire a professional who makes business plan!

Examples of event venue business plans that will assist you in writing yours.

I will give you an example with each section of Oren Co, which is an event venue business that specializes in hosting outdoor events. Here is an example:

Event Venue Business Plan: Oren Co

Executive summary.

Oren Co is a new event venue business that offers a unique and natural setting for hosting various types of outdoor events, such as weddings, corporate retreats, festivals, concerts, and more. Oren Co is located in Washington USA and operates on a 10-acre land that features a lush garden, a pond, a gazebo, a stage, a tent and other amenities. Oren Co aims to provide a memorable and enjoyable experience for its clients and guests, while also being environmentally friendly and socially responsible.

Oren Co has identified a growing demand for outdoor event venues in its area, as more people are looking for alternative and creative ways to celebrate their special occasions. Oren Co has also conducted thorough market research and competitive analysis and has found that it has a strong competitive edge over its rivals, as it offers a unique and natural setting, a variety of services and packages, affordable prices, and excellent customer service.

Oren Co is seeking $100,000 in funding to start and grow its business. The funding will be used for purchasing equipment, hiring staff, marketing and advertising, and working capital. Oren Co expects to generate $300,000 in revenue and $50,000 in profit in its first year of operation, and to break even in its second year. Oren Co also projects to increase its revenue and profit by 20% annually in the following years.

Company Overview

Oren Co is a sole proprietorship owned and operated by Mr. Oren Khan, who has over 10 years of experience in the event management industry. Mr. Khan has worked as an event planner, coordinator and manager for various companies and organizations, such as WiseBusinessPlans, Eventful Solutions and Washington USA Tourism Board. Mr. Khan has also organized and hosted several successful outdoor events for his own clients, such as weddings, corporate retreats, festivals and concerts.

Oren Co was founded in August 2023, after Mr. Khan acquired a 10-acre land in Washington USA that was previously used as a farm. Mr. Khan saw the potential of transforming the land into an event venue that could cater to the growing demand for outdoor events in his area. Mr. Khan invested $50,000 of his own savings to renovate the land and equip it with the necessary facilities and amenities for hosting events.

Oren Co’s vision is to become the leading provider of outdoor event venues in Washington USA and beyond. Oren Co’s mission is to offer a unique and natural setting for hosting various types of outdoor events, while providing high-quality services, affordable prices, and excellent customer service.

Industry Analysis

The event venue industry is a subset of the broader event management industry, which includes planning, organizing and hosting various types of events for different purposes and audiences. The event venue industry consists of companies that provide spaces for hosting events, such as hotels, resorts, convention centers, banquet halls, stadiums, theaters, etc.

According to IBISWorld, the global event management industry was worth $1.1 trillion in 2020 and is expected to grow at an annual rate of 3.6% from 2021 to 2026. The growth of the industry is driven by factors such as increasing disposable income, urbanization, globalization, technological innovation and social media. The industry is also influenced by trends such as personalization, sustainability, diversity and creativity.

The event venue industry in USA is a growing and profitable segment of the event management industry. According to Market Research Future, the event management market in USA was worth $1.2 billion in 2019, and is expected to grow at an annual rate of 8.2% from 2020 to 2025. The growth of the market is driven by factors such as increasing population, economic development, cultural diversity, tourism and entertainment.

The event venue industry in USA is also experiencing a shift in consumer preferences and behavior, as more people are looking for alternative and creative ways to celebrate their special occasions. According to a survey by Eventbrite, 78% of USA consumers prefer to spend money on experiences rather than things, and 72% of them are interested in attending outdoor events. Moreover, according to a report by Event Industry News, outdoor events are becoming more popular and profitable in USA, as they offer more flexibility, variety and affordability than indoor events.

Competitive Analysis

Oren Co faces competition from other event venue providers in its area, both direct and indirect. The direct competitors are those that offer similar services and cater to the same target market as Oren Co, such as outdoor event venues, parks, gardens etc. The indirect competitors are those that offer different services but cater to the same target market as Oren Co, such as indoor event venues, hotels, resorts etc.

Some of the main direct competitors of Oren Co are:

Green Valley: This is an outdoor event venue that offers a green and spacious setting for hosting weddings, parties, corporate events and more. It is located in Lahore, about 50 km from Oren Co’s location. It has a capacity of up to 500 guests, and offers services such as catering, decoration, entertainment, photography etc. It charges an average of $2,000 per event. Royal Garden: This is an outdoor event venue that offers a royal and elegant setting for hosting weddings, parties, corporate events and more. It is located in Islamabad, about 100 km from Oren Co’s location. It has a capacity of up to 1,000 guests, and offers services such as catering, decoration, entertainment, photography etc. It charges an average of $3,000 per event. Dreamland: This is an outdoor event venue that offers a dreamy and romantic setting for hosting weddings, parties, corporate events and more. It is located in Faisalabad, about 150 km from Oren Co’s location. It has a capacity of up to 800 guests, and offers services such as catering, decoration, entertainment, photography etc. It charges an average of $2,500 per event.

Some of the main indirect competitors of Oren Co are:

Pearl Hotel: This is an indoor event venue that offers a luxurious and modern setting for hosting weddings, parties, corporate events and more. It is located in Lahore, about 50 km from Oren Co’s location. It has a capacity of up to 500 guests, and offers services such as catering, accommodation, entertainment, photography etc. It charges an average of $4,000 per event. Grand Resort: This is an indoor event venue that offers a grand and elegant setting for hosting weddings, parties, corporate events and more. It is located in Islamabad, about 100 km from Oren Co’s location. It has a capacity of up to 1,000 guests, and offers services such as catering, accommodation, entertainment, photography etc. It charges an average of $5,000 per event. Paradise Hall: This is an indoor event venue that offers a simple and affordable setting for hosting weddings, parties, corporate events and more. It is located in Faisalabad, about 150 km from Oren Co’s location. It has a capacity of up to 800 guests, and offers services such as catering, decoration, entertainment, photography etc. It charges an average of $1,500 per event.

Oren Co has a strong competitive edge over its rivals, as it offers a unique and natural setting that appeals to the growing demand for outdoor events in its area. Oren Co also offers a variety of services and packages that suit different needs and budgets of its clients. Oren Co also offers affordable prices and excellent customer service that ensure customer satisfaction and loyalty.

Customer Analysis

Oren Co’s target market consists of individuals and organizations that are looking for an outdoor event venue for hosting various types of events, such as weddings, parties, corporate retreats, festivals, concerts etc. Oren Co’s target market can be segmented into two main groups: personal customers and business customers.

Personal customers are those who are looking for an outdoor event venue for hosting their personal or social events, such as weddings, parties, anniversaries etc. These customers are mainly motivated by factors such as personal preference, emotional value, social status and word-of-mouth. These customers are mainly located in Washington USA and nearby regions, and have an average income of $10,000 per year.

Business customers are those who are looking for an outdoor event venue for hosting their business or professional events, such as corporate retreats, team building activities such as corporate retreats, team-building activities, seminars, workshops etc. These customers are mainly motivated by factors such as business objectives, cost-effectiveness, convenience and reputation. These customers are mainly located in Washington USA and nearby regions and have an average income of $50,000 per year.

Oren Co’s target market is large and growing, as more people and organizations are looking for alternative and creative ways to celebrate their special occasions. According to a report by Event Industry News, the outdoor event market in USA is expected to grow at an annual rate of 10% from 2020 to 2025. Oren Co’s target market is also profitable, as the average spending per event is $2,500 for personal customers and $5,000 for business customers.

Oren Co’s target market is also accessible and reachable, as Oren Co can use various channels and methods to promote its services and attract its customers, such as online platforms, social media, referrals, partnerships etc. Oren Co can also leverage its location advantage, as it is situated in a strategic and convenient location that is easily accessible by road and public transportation.

Marketing Plan

Oren Co’s marketing plan consists of four main elements: product, price, place and promotion.

Product: Oren Co’s product is its outdoor event venue that offers a unique and natural setting for hosting various types of events. Oren Co’s product also includes its services and packages that provide catering, decoration, entertainment, photography and other amenities for its clients and guests. Oren Co’s product is designed to meet the needs and expectations of its target market, as it offers flexibility, variety and affordability.

Price: Oren Co’s price strategy is to offer competitive and reasonable prices that reflect the value and quality of its product. Oren Co’s price strategy also aims to attract and retain its customers, as well as to generate revenue and profit for its business. Oren Co’s price strategy is based on factors such as market demand, competitor prices, cost of production and profit margin. Oren Co’s average price per event is $2,500 for personal customers and $5,000 for business customers.

Place: Oren Co’s place strategy is to distribute its product through its own physical location that serves as its outdoor event venue. Oren Co’s place strategy also involves using online platforms such as its website and social media accounts to showcase its product and communicate with its customers. Oren Co’s place strategy is intended to make its product available and accessible to its target market, as well as to create a positive image and reputation for its business.

Promotion: Oren Co’s promotion strategy is to use various channels and methods to advertise and promote its product and business to its target market. Oren Co’s promotion strategy also aims to create awareness, interest and desire for its product, as well as to encourage action and loyalty from its customers. Oren Co’s promotion strategy includes the following activities:

Online marketing: Oren Co will use online platforms such as its website, social media accounts, email newsletters, blogs etc. to showcase its product, share its stories, testimonials and reviews, offer discounts and incentives, and interact with its customers and potential customers.

Offline marketing: Oren Co will use offline channels such as flyers, brochures, banners, posters etc. to display its product, highlight its features and benefits, and provide its contact details and location. Referral marketing: Oren Co will use word-of-mouth and referrals to spread the word about its product and business, and to generate positive feedback and recommendations from its customers and partners. Oren Co will also offer rewards and incentives for referrals, such as discounts, vouchers, freebies etc.

Partnership marketing: Oren Co will partner with other businesses and organizations that are related or complementary to its product and target market, such as event planners, caterers, decorators, entertainers, photographers etc. Oren Co will also partner with local media outlets, influencers, celebrities etc. to gain exposure and publicity for its product and business.

Financial Plan

Oren Co’s financial plan consists of three main components: startup costs, income statement and cash flow statement.

Startup costs: Oren Co’s startup costs are the expenses that are required to start and launch its business. Oren Co’s startup costs include the following items:

Equipment: This includes the purchase of equipment such as tables, chairs, tents, stage, sound system, etc. The total cost of equipment is $30,000.

Staff: This includes the hiring of staff such as event manager, event coordinator, event staff etc. The total cost of staff is $10,000.

Marketing: This includes the expenses for marketing activities such as online marketing, offline marketing, referral marketing and partnership marketing. The total cost of marketing is $5,000.

Legal: This includes the fees for legal services such as registration, licensing, permits etc. The total cost of legal is $2,000. Miscellaneous: This includes the costs for other items such as insurance, utilities, maintenance etc. The total cost of miscellaneous is $3,000. The total startup costs for Oren Co are $50,000.

Income statement: Oren Co’s income statement is a summary of its revenue and expenses for a given period of time. Oren Co’s income statement for the first year of operation is as follows:

Revenue: This is the amount of money that Oren Co earns from its product sales. Oren Co’s revenue is calculated by multiplying the number of events by the average price per event. Oren Co expects to host 100 events in the first year, with an average price of $3,500 per event. Therefore, Oren Co’s revenue for the first year is $350,000.

Expenses: This is the amount of money that Oren Co spends on its business operations. Oren Co’s expenses include the following items:

Cost of goods sold: This is the cost of producing and delivering its product. Oren Co’s cost of goods sold is calculated by multiplying the number of events by the average cost per event. Oren Co estimates that the average cost per event is $1,500, which includes the costs of catering, decoration, entertainment, photography and other amenities. Therefore, Oren Co’s cost of goods sold for the first year is $150,000.

Operating expenses: This is the cost of running and managing its business. Oren Co’s operating expenses include the following items:

Staff: This is the cost of paying salaries and wages to its staff. Oren Co estimates that it will have 10 staff members in the first year, with an average salary of $1,000 per month. Therefore, Oren Co’s staff expense for the first year is $120,000.

Marketing: This is the cost of conducting marketing activities to promote its product and business. Oren Co estimates that it will spend 10% of its revenue on marketing in the first year. Therefore, Oren Co’s marketing expense for the first year is $35,000.

Legal: This is the cost of paying fees for legal services such as registration, licensing, permits etc. Oren Co estimates that it will spend 5% of its startup costs on legal in the first year. Therefore, Oren Co’s legal expense for the first year is $2,500.

Miscellaneous: This is the cost of paying for other items such as insurance, utilities, maintenance etc. Oren Co estimates that it will spend 5% of its revenue on miscellaneous in the first year. Therefore, Oren Co’s miscellaneous expense for the first year is $17,500.

The total expenses for Oren Co are $325,000.

Profit: This is the amount of money that Oren Co earns after deducting its expenses from its revenue. Oren Co’s profit is calculated by subtracting its expenses from its revenue. Therefore, Oren Co’s profit for the first year is $25,000. Cash flow statement: Oren Co’s cash flow statement is a report of its cash inflows and outflows for a given period of time. Oren Co’s cash flow statement for the first year of operation is as follows:

Cash inflows: This is the amount of money that Oren Co receives from its product sales and other sources. Oren Co’s cash inflows include the following items:

Revenue: This is the same as the revenue in the income statement. Oren Co’s revenue for the first year is $350,000. Loans: This is the amount of money that Oren Co borrows from banks or other lenders to finance its startup costs and working capital. Oren Co plans to obtain a loan of $40,000 with an interest rate of 10% per annum and a repayment period of 5 years. Therefore, Oren Co’s loan inflow for the first year is $40,000. The total cash inflows for Oren Co are $390,000.

Cash outflows: This is the amount of money that Oren Co spends on its business operations and other purposes. Oren Co’s cash outflows include the following items:

Startup costs: This is the same as the startup costs in the financial plan. Oren Co’s startup costs are $50,000. Expenses: This is the same as the expenses in the income statement. Oren Co’s expenses for the first year are $325,000. Loan repayments: This is the amount of money that Oren Co pays back to its lenders for its loan principal and interest. Oren Co’s loan repayments are calculated by using an amortization table. According to the table, Oren Co’s loan repayments for the first year are $10,200.

The total cash outflows for Oren Co are $385,200.

Net cash flow: This is the amount of money that Oren Co has left over after subtracting its cash outflows from its cash inflows. Oren Co’s net cash flow is calculated by subtracting its cash outflows from its cash inflows. Therefore, Oren Co’s net cash flow for the first year is $4,800.

Oren Co is a new business that offers an outdoor event venue for hosting various types of events in Washington USA. Oren Co has a strong competitive edge over its rivals, as it offers a unique and natural setting that appeals to the growing demand for outdoor events in its area. Oren Co also has a large and profitable target market that consists of individuals and organizations that are looking for an alternative and creative way to celebrate their special occasions. Oren Co also has a comprehensive marketing plan that uses various channels and methods to advertise and promote its product and business to its target market. Oren Co also has a realistic financial plan that shows its revenue and expenses projections, as well as its cash flow analysis. Oren Co expects to generate a profit of $25,000 and a net cash flow of $4,800 in the first year of operation.

Oren Co is confident that it can achieve its goals and objectives, as it has a clear vision, mission and values that guide its business decisions and actions. Oren Co also has a dedicated and experienced team that works hard to deliver high-quality products and services to its customers and guests. Oren Co also has a positive and optimistic attitude that helps it overcome any challenges or difficulties that it may face along the way.

Oren Co hopes that this business plan will convince potential investors and partners to support its business venture and help it grow and succeed in the outdoor event industry.

Learn how to write business plan!

Event venue business plan faqs.

Permits and licenses vary by location, but generally, you’ll need a business license, zoning permits, health and safety permits, and possibly a liquor license.

Use online platforms like your website and social media, offer competitive pricing, exceptional customer service, and network with event planners and industry professionals.

Effective strategies include having a visually appealing website, utilizing social media, collaborating with local event vendors, hosting open houses, and offering discounts for initial bookings.

Clear communication with clients, comprehensive event contracts, detailed checklists, and assigning a dedicated event coordinator or team are essential for managing event logistics.

Typical costs include rent/mortgage payments, utilities, insurance, maintenance, marketing, staff salaries, and event-specific expenses like catering and audiovisual equipment.

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Conference Planning Template

Planning a conference or other large-scale corporate event is a huge undertaking. With so many details and logistics to keep track of, it’s important to have a well-crafted plan to ensure all the steps come together smoothly—from pre-event planning to post-event review. 

These conference planning tips will guide you through the process so you can plan and produce your next corporate event with confidence. Use our free conference plan template to save time and effort and get your plan off the ground more quickly.

Benefits of using a detailed event plan for your conference

If you’ve managed an event before, you’ve surely created some kind of plan or to-do list for all the work needed to pull off the event. But maybe you never built out a comprehensive conference timeline you could easily track and collaborate on with your team and stakeholders. 

Here are just a few ways having a detailed conference planning timeline benefits you:

• Track production from pre-planning to post-event: Accurately determine when each task needs to be done and stay on top of progress to ensure deadlines don’t fall behind. 
• Keep scope and budget in check : See what the event calls for ahead of time so you can prevent last-minute surprises from causing scope creep and budget overages.
• Communicate clearly with stakeholders : Keep stakeholders informed about progress, and set clear expectations for their role in approvals.
• Improve team collaboration and accountability : Clearly define who’s responsible for what so there’s no confusion, and keep communication flowing among team members at every stage of conference planning.
• Proactively monitor and mitigate risk : Account for inherent risks up front, and spot and address issues before they throw your conference timeline off track.
• Feel less stressed and more confident about your event : Rest easy knowing exactly what needs to happen when for your event to go off without a hitch. 

How to create an event plan for your conference

No two conferences are the same. But most large-scale corporate events share the same core activities, even if the specifics differ.

Let’s break down 5 major phases you’ll want to include in your conference plan.

Pre-event planning

Yep, even your planning needs a plan. 😊 The pre-planning phase provides a solid foundation you can build the rest of your event plan on. 

So before diving into logistics, nail down core conference info, such as your target audience, event budget, and general program. If you need any approvals to move forward, be sure to account for the time it may take to secure these in your plan. 

The logistics phase includes all the key activities that essentially make your event. It’s likely where you’ll spend the bulk of your time, effort, and resources as you lock in event details, negotiate contracts, and secure vendors, entertainment, and services for your event.

Event communications

Large-scale corporate events like conferences and trade shows require consistent communication that’s on point and on brand. They also need to be promoted across a variety of channels, such as an event website, social media accounts, email, paid ads, and PR. 

You can track and manage all these communication efforts in your event plan to ensure word gets out right on schedule. This makes it easy to keep everyone in the loop so nothing falls through the cracks.

Want to dive even further into event promotion? Check out our event marketing and promotion template .

Ticket sales

A key success metric for your event will most likely be ticket sales (or registrations, if your event is free). It’s important to properly price tickets and carefully monitor sales (or registrations) so you can adjust your strategy as needed along the way. For instance, you may need to extend your early-bird pricing window or beef up ad spend to hit your sales goals.

Post-event wrap-up and review

A big-budget event will require follow-up with everyone who had a stake in the event. Here are some questions you’ll want to discuss as a team:

• What went well? What didn’t? 
• Did the event stay on budget? 
• What was the net profit?
• How many tickets did we sell? How many people actually attended?
• What were the common themes in attendee feedback?

Capture any important notes or plan adjustments as you go. For instance, you might document why something got delayed or went over budget. That way, you can easily reference takeaways and use lessons learned to build a tighter plan for your next event.

Free conference planning template

We created a free conference plan template you can use to plan your next big event. It’s a perfect base to build upon if you want to get a quick start on planning. 

Feel free to customize the template to fit your event’s unique needs. It’s flexible enough to adapt to any large-scale corporate event, whether you’re planning a conference, trade show, or festival. You can use this template to: 

• Easily schedule event tasks with simple drag and drop functionality
• Create new tasks and milestones specifically for your custom event
• Track progress on your event tasks

Let’s dive into some other helpful ways to use this corporate event planning template.

Sample conference plan

A conference plan is your first step to event planning success. Let’s look at a few examples of how you can use our conference planning template to plan and manage corporate events in TeamGantt.

View your conference plan as a gantt chart

Get the most out of your conference plan by viewing it as a gantt chart—a visual timeline of the tasks in your plan. This format is great for scheduling out tasks and making sure everything comes together correctly across your plan.

Create dependencies between tasks

Sometimes one task needs to happen before the next can begin (like preparing an event proposal before it can be approved, as shown in the example below). Dependencies ensure tasks always happen in the right order, even if you move things around. 

Assign tasks to users

Invite team members to your conference plan, and assign them to the tasks they need to work on. It’s an easy way to keep everyone in the loop on their role in making the event a success. 

Task collaboration and document storage

With TeamGantt, your important files and conversations can live in a single place. Attach documents such as quotes, proposals, budget spreadsheets, vendor contact info, and more! Use comments to communicate updates and collaborate with team members on all the hard work that goes into a corporate event.

View your conference plan as a calendar

Want to transform your event plan into a calendar? Simply select Calendar in the top navigation bar of your plan. This format allows you to get an intuitive look at how tasks stack up on any given day, week, or month. 

View your daily My Tasks list

This simple view makes it clear to see what you need to work on each day. It pulls in all the tasks you’re assigned to across projects, which can be super-helpful if you’re running multiple corporate events. No more digging through emails or Excel spreadsheets to plan your daily to-do list!

Plan your next big conference with TeamGantt

Ready to start planning your next corporate event? Use our conference planning template in TeamGantt, and save time on project setup!

Customizing the template is quick and easy, thanks to TeamGantt’s drag and drop simplicity. And since everything’s online, your whole team can collaborate on activities in real time.

Sign up for a free TeamGantt account today , and get access to event planning templates—plus many more helpful project templates—in our library . 

Events Business Plans

Event planning business plans.

• Beverage Machine Rental Business Plan
• Catering and Ballroom Rental Business Plan
• Catering Company Business Plan
• Event Planning Business Plan
• Funeral Home Business Plan
• Global Event Planning Business Plan
• Limousine Taxi Business Plan
• Membership Social Events Business Plan
• Nightclub Resort Complex Business Plan
• Nonprofit Trade Association Business Plan
• Online Booking Business Plan
• Personal Event Planning Business Plan
• Video Production Business Plan

Weddings Business Plans

• Bridal Gown Shop Business Plan
• Bridal Shop Business Plan
• Wedding Consultant Business Plan
• Wedding Venue Business Plan

If you do weddings or events, you already know how important planning is. The same applies to your business. Check out these sample business plans for event planning, wedding consultants, special event planners, and other event management businesses. Then use what you learn to write the plan for your own business.

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Event Planning Company Business Plan

Written by Dave Lavinsky

Event Planning Business Plan

You’ve come to the right place to create your event planning business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their event planning companies

Below is an event planning business plan sample to help you create each section of your Event Planning business plan.

Executive Summary

Business overview.

Special Occasions Event Planning is a startup event planning business located in Des Moines, Iowa. The Company is founded by Jennifer Brown, an experienced event planner who has been planning themed weddings and birthday parties as the manager of a local event venue for the past ten years. Now that Jennifer has gained valuable experience managing an event venue and planning special events of various sizes and styles, she is ready to start her own event planning company, Special Occasions Event Planning. Jennifer is confident that her event planning skills, combined with her understanding of business management, will enable her to run a profitable event planning company of her own. Jennifer is recruiting a team of highly qualified professionals to help manage the day-to-day complexities of running an event planning business – sales and marketing, supply sourcing and procurement, customer relationship management, budgeting, financial reporting, and vendor relationship management. 

Special Occasions Event Planning will provide customized event planning services for special occasions big and small. Special Occasions will specialize in themed birthday parties, but will provide planning services for other types of events such as weddings, parties, and corporate gatherings upon request. The Company will be the ultimate choice for unique and memorable themed birthday parties for clients of all ages. 

Product Offering

The following are the event planning products and services that Special Occasions Event Planning will provide:

• Venue Sourcing 
• Tables & Chairs
• Dinnerware & Utensils
• Caterer Coordination
• Entertainment
• Party Favors
• Photography/Videography
• Lighting/Sound
• Bartending/Liquor 
• Set-up/Clean up

Customer Focus

Special Occasions Event Planning will target individuals, families, and social groups in Des Moines, Iowa. The Company will target people looking to plan a one-of-a-kind birthday party for their child, significant other, friend, or other relative. No matter the customer, Special Occasions Event Planning will deliver the best communication, service, and attention to detail. 

Management Team

Special Occasions Event Planning will be owned and operated by Jennifer Brown. Jennifer is a graduate of Iowa University with a degree in Business Management. She has over ten years of experience working as an event planner for another local venue. Jennifer will be the Company’s Chief Executive Officer and the Head Event Planner. She will lead the more complex events and oversee the event planning staff. 

Jennifer has recruited an experienced administrative assistant, Patricia Smith, to help manage the day-to-day business operations. Patricia has been an administrative assistant in the event planning industry for more than 15 years. Jennifer relies on Patricia’s organization, attention to detail, and punctuality when organizing her schedule, managing clients, and maintaining her files. 

Jennifer and Patricia have recruited an experienced marketing director, John Jones, to become a member of the Special Occasions Event Planning management team. John is a graduate of the University of Iowa with a Bachelor’s degree in Marketing. Jennifer and Patricia rely on John’s expertise to execute the Company’s marketing plan and advertising strategies.  

Success Factors

Special Occasions Event Planning will be able to achieve success by offering the following competitive advantages:

• Skilled team of event planners who will ensure every client receives exceptional customer service and that all reasonable requests are met. 
• Special Occasions Event Planning’s leadership team has established relationships with local venues, vendors, and entertainers, thus providing customers with a wide selection of options to choose from when planning their special event. 
• The Company specializes in the themed birthday party niche and is well-versed in the latest trends in the industry. 

Financial Highlights

Special Occasions Event Planning is seeking $200,000 in debt financing to launch its event planning business. The funding will be dedicated towards securing an office space and purchasing equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff and marketing expenses. The breakout of the funding is below:

• Office lease and renovation: $80,000
• Office equipment, supplies, and materials: $20,000
• Three months of overhead expenses (payroll, utilities): $90,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph below outlines the pro forma financial projections for Special Occasions Event Planning.

Company Overview

Who is special occasions event planning .

Special Occasions Event Planning is a newly established event planning company based in Des Moines, Iowa. Special Occasions will be the first choice for unique themed birthday parties for people of all ages in Des Moines and the surrounding communities. The company will provide customized event planning services for parties large and small. 

Special Occasions Event Planning will be able to provide all the essentials for any special event from highly rated caterers to the hottest entertainment due to the Company’s existing relationships with industry professionals and vendors. The Company’s team of highly qualified event planning professionals will manage the entire planning process from ideation to execution. Special Occasions even provides clean-up services. Clients can opt for full-service event planning services or purchase specific aspects (such as decor or catering) a la carte. 

Special Occasions Event Planning History

Special Occasions Event Planning is owned and operated by Jennifer Brown, an experienced event planner who has been planning themed weddings and birthday parties as the manager of a local event venue for the past ten years. Now that Jennifer has experienced managing an event venue and planning special events of various sizes and styles, she is ready to start her own event planning company. Jennifer is confident that her event planning skills, combined with her understanding of business management, will enable her to run a profitable event planning company of her own. Jennifer is recruiting a team of highly qualified professionals to help manage the day-to-day complexities of running an event planning business – sales and marketing, supply sourcing and procurement, customer relationship management, budgeting, financial reporting, and vendor relationship management. 

Since incorporation, Special Occasions Event Planning has achieved the following milestones:

• Registered Special Occasions Event Planning, LLC to transact business in the state of Iowa. 
• Has signed a contract to lease the office space. 
• Reached out to numerous contacts to include local venues, catering companies, entertainers, and decor suppliers to spread the word about her new business opportunities. 
• Began recruiting a staff of accountants, event planners, sales and marketing associates, and office staff to work at Special Occasions Event Planning Services.

Special Occasions Event Planning Services

Industry analysis.

The Party and Event Planning industry in the United States is valued at approximately $4B, with 70,000 businesses in operation, and over 82,000 employees. The market for event planning services is expected to grow over the next several years due to an aging baby boomer population, many of whom have children and grandchildren who will have weddings, birthday parties, graduations, anniversaries, and other special events in the coming years. Additionally, the corporate event planning segment is expected to grow due to more companies pursuing team building opportunities and hosting events that can serve as marketing for the business. 

The event planning market is split into two broad segments: corporate and social. Corporate events such as holiday parties, meetings, trade shows, conventions, fundraisers, and receptions are just some of the events included in this segment. Corporate customers include companies, non-profit organizations, and charities. The social segment includes a wide range of special occasions such as weddings, bridal showers, birthday parties, anniversary parties, reunions, and more. The largest and most lucrative category in the social event planning segment is wedding planning. 

Industry operators can specialize in one or two niches such as wedding planners or corporate planners. Alternatively, industry operators can provide planning services for a wide range of events. Industry operators that specialize in a specific niche and even narrow their niche to a specific type of event, such as “kids’ parties” or “fashion shows” may have more success because they can become an expert in one area and target a highly specific customer segment. Industry operators who provide a broad range of services to a variety of customers can be successful if they provide high levels of organization, customer service, and unique or highly customized services. 

Customer Analysis

Demographic profile of target market.

Special Occasions Event Planning will target individuals, families, and social groups in Des Moines, Iowa. The Company will target people looking to plan a one-of-a-kind birthday party for their child, significant other, friend, or other relative. Special Occasions Event Planning will also target young adults looking to plan a memorable, themed 21st birthday party. No matter the customer, Special Occasions Event Planning will deliver the best communication, service, and attention to detail. 

The precise demographics for Des Moines, Iowa are:

Customer Segmentation

Special Occasions will primarily target the following customer profiles:

• Millennials
• Individuals with disposable income
• Families with children and disposable income

Competitive Analysis

Direct and indirect competitors.

Special Occasions Event Planning will face competition from other companies with similar business profiles. A description of each competitor company is below.

Emily’s Event Planning

Established in 2017, Emily’s Event Planning is now a well-known event planner in the Des Moines, Iowa area. The company provides event planning services for large corporate events, weddings, and birthday parties. Emily’s Event Planning is most well-known for its picturesque venue choices. The company has relationships with some of the most in-demand venues in the area. Emily’s Event Planning provides an all-inclusive event planning and management service with packages that include venue rental, decor, entertainment, food, and clean-up services. 

While Emily’s Event Planning has an established reputation in the market for quality event planning services, it has a list of predefined event packages and does not customize its services or take unique requests from customers. 

Fancy Event Planner

Fancy Event Planner has been operating in the state of Iowa since 1982. This company is a small business run by a husband and wife team that specializes in event planning and catering services for weddings, birthday parties, and other special occasions. Fancy Event Planner provides decor, venue coordination, and food service for events of up to 100 guests. The company specializes in providing gourmet dinners, desserts, and appetizers. Additionally, Fancy Event Planner provides hand crafted decor and floral arrangements for weddings and parties. Fancy Event Planner is for customers looking for an elegant presentation in a traditional setting. 

Fancy Event Planner has a limited selection of services and does not offer entertainment, set-up/clean-up, lighting/sound, or liquor accommodations. 

Wonderfully Perfect Event Planning Services

Wonderfully Perfect Event Planning Services is a new Des Moines, Iowa-based event planner that provides superior service to its customers. The company is managed by an experienced entrepreneur who has been working in the hospitality industry for over 20 years. She opened Wonderfully Perfect Event Planning Services in 2019 when she discovered a lack of options for themed party planning in the area. The company provides customized planning services for any event and will strive to ensure all customer requests are met to ensure a perfect event experience every time. 

The company does not have established relationships with vendors, venues, or entertainment in the area and as such, trails behind Special Occasions Event Planning in this area. 

Competitive Advantage

Special Occasions Event Planning will be able to offer the following advantages over the competition:

• Skilled team of experienced event planners who are able to provide customized planning services and fulfill any reasonable request. 
• Special Occasions Event Planning’s management team has long-standing relationships with industry professionals and is able to provide customers with a wide selection of options when it comes to venues, entertainment, and catering.  
• The Company specializes in themed birthday parties and keeps up on the latest trends in the industry. 

Marketing Plan

Brand & value proposition.

Special Occasions Event Planning will offer the unique value proposition to its clientele:

• Special Occasions Event Planning provides full-services event planning from ideation to execution. 
• The Company’s wide selection of options allows each customer to create their dream event.  

Promotions Strategy 

The promotions strategy for Special Occasions Event Planning is as follows:

Social Media Marketing

The Company’s marketing director will create accounts on social media platforms such as LinkedIn, Twitter, Instagram, Facebook, TikTok, and YouTube. He will ensure Special Occasions maintains an active social media presence with regular daily updates and fun content to get customers excited about using the Company’s event planning services. 

Professional Associations and Networking

Special Occasions Event Planning will become a member of professional associations such as the Event Planners’ Association, American Party Planning Society, and the Iowa Special Event Association. The leadership team will focus their networking efforts on expanding the Company’s vendor and client network. 

Print Advertising

Special Occasions Event Planning will invest in professionally designed print ads to display in programs or flyers at industry networking events. The Company will also send direct mailers to local businesses with employees who are in the target market. 

Website/SEO Marketing

Special Occasions Event Planning will utilize its in-house marketing director that designed the print ads to also design the Company’s website. The website will be well organized, informative, and list all the services that Special Occasions is able to provide. The website will also list information on the Company’s events and promotions. 

The marketing director will also manage the Company’s website presence with SEO marketing tactics so that when someone types in a search engine “Des Moines Event Planner” or “Event Planner near me”, Special Occasions Event Planning will be listed at the top of the search results.

The pricing of Special Occasions Event Planning will be premium due to the high level of customization and hands-on planning services involved. Customers will feel they receive great value when purchasing the Company’s services.  

Operations Plan

The following will be the operations plan for Special Occasions Event Planning.

Operation Functions:

• Jennifer Brown will be the CEO and Head Event Planner. She will lead the more complex events and oversee the event planning staff. Jennifer has spent the past year recruiting the following staff:
• Patricia Smith – Administrative Assistant who will manage the budgeting, vendor relationships, and logistics.
• Sam Johnson – Accountant/Bookkeeper who will provide all accounting, tax payments, and monthly financial reporting.
• John Jones – Marketing Director who will oversee all marketing strategies for the Company and manage the website, social media, and outreach. 
• Michelle Garcia – Customer Success Officer who will oversee customer relationships. 

Milestones:

Special Occasions Event Planning will have the following milestones complete in the next six months.

11/1/2022 – Finalize contract to lease the office space. 

11/15/2022 – Finalize employment contracts for the Special Occasions Event Planning management team.

12/1/2022 – Begin renovations on the office and purchase office equipment and supplies. 

12/15/2022 – Begin networking at industry events and implement the marketing plan. 

1/15/2023 – Begin recruiting and training office staff and event planners. 

2/15/2023 – Special Occasions Event Planning officially opens for business. 

Financial Plan

Key revenue & costs.

The revenue drivers for Special Occasions Event Planning are the fees charged to customers in exchange for the Company’s event planning services. Customers will be able to purchase full-service, customizable packages or select specific aspects (such as entertainment or catering) a la carte. 

The cost drivers will be the overhead costs required in order to staff an event planning business. The expenses will be the payroll cost, utilities, party supplies, and marketing materials.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Average number of events per month: 4 
• Average fees per month: $20,000
• Overhead costs per year: $360,000

Financial Projections

Income statement, balance sheet, cash flow statement, event planning company business plan faqs, what is an event planning company business plan.

An e vent planning company business plan is a plan to start and/or grow your event planning company business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your event planning company business plan using our Event Planning Company Business Plan Template here .

What are the Main Types of Event Planning Companies?

There are a number of different kinds of event planning companies , some examples include: Corporate Events, Social Events, and Niche Events Planning.

How Do You Get Funding for Your Event Planning Company Business Plan?

Event planning companies are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding. This is true for an event business plan or an event management business plan.

What are the Steps To Start an Event Planning Business?

Starting an event planning business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop An Event Planning Company Business Plan - The first step in starting a business is to create a detailed event planning company business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your event planning business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your event planning business is in compliance with local laws.

3. Register Your Event Planning Business - Once you have chosen a legal structure, the next step is to register your event planning business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your event planning business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Event Planning Company Equipment & Supplies - In order to start your event planning business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your event planning business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful event planning business:

• How to Start an Event Planning Business

Other Helpful Business Plan Templates

Photography Business Plan Template Event Venue Business Plan Template Catering Business Plan Template

Sample Business Plan For Event Venue Business Owners

Download our Ultimate Event Venue Business Plan Template here

It is important to keep in mind that this is a sample to be used as a guide to help you create your own custom business plan tailored specifically to your event space.

Event Venue Business Plan Example – Sunny Event Venue

Executive summary, business overview.

Sunny Event Venue is a full-service event venue located in the heart of the financial district of downtown Los Angeles. We offer our clients a unique and sophisticated setting for their events, complete with state-of-the-art audio/visual equipment and experienced event planners to ensure a successful event.

Products Served and Target Markets

Sunny Event Venue offers its clients a variety of event packages that can be customized to fit any budget or need. We specialize in weddings, corporate events, and social gatherings. Our target markets include the following:

• Weddings : couples getting married, wedding planners, event coordinators
• Corporate Events : small to medium-sized businesses, corporations, non-profit organizations
• Social Gatherings : private parties, fundraisers, holiday parties

Industry Analysis

The event venue industry is growing at a steady rate as more and more people are seeking unique and special venues for their events. The industry is expected to grow by 3% in the next five years. Sunny Event Venue is well positioned to take advantage of this growth with our centrally located venue and experienced event planning staff.

Customer Focus

Sunny Event Venue prides itself on providing its clients with a one-of-a-kind event experience. We take the time to get to know our clients and their needs in order to provide them with a personalized event that meets all of their expectations.

Management Team

Sunny Event Venue is owned and operated by husband and wife team, John and Sarah Jones. John has over 10 years of experience in the event planning industry, while Sarah has a background in marketing and sales. Together, they bring a wealth of knowledge and experience to the business.

Success Factors

The success of Sunny Event Venue will be driven by the following factors:

• Location : our venue is centrally located in downtown Los Angeles, making it easy for clients to get to
• Experience : our event planners have over 10 years of experience in the industry and are experts at executing successful events
• Customer Service : we pride ourselves on providing outstanding customer service and working closely with our clients to ensure their complete satisfaction

Financial Highlights

Sunny Event Venue is a profitable business that generated $1.2 million in revenue and $250,000 in net profit last year. We are projecting similar numbers for the next five years.

Company Overview

Who is sunny event venue.

Sunny Event Venue is a full-service event center business located in the heart of downtown Los Angeles. We offer a variety of services to our clients, including event planning, catering, and decorating. We strive to provide our clients with a one-of-a-kind experience that they will remember for years to come.

Company History

Sunny Event Venue was founded in 2009 by entrepreneurs Sarah Jones and John Jones. We saw a need in the market for a full-service event venue that could provide its clients with a truly unique and memorable experience. Since then, we have been dedicated to providing our clients with the best possible service and creating lasting memories.

Mission Statement

Our mission is simple: to provide our clients with the best possible event planning experience from start to finish. We are dedicated to making your event planning process as easy and stress-free as possible so that you can enjoy your special day.

Products / Services

At Sunny Event Venue, we offer a variety of services to our clients, including event planning, catering, and decorating. We also offer a wide range of event packages that can be customized to meet your specific needs. No matter what type of event you are planning, we will work with you to create a package that is perfect for you.

The event venue industry is growing at a steady rate as more and more people are seeking unique and special venues for their events including weddings, corporate functions, and private parties. The industry is expected to grow by 3% in the next five years.

Sunny Event Venue is well positioned to take advantage of this growth with our centrally located venue and experienced event planning staff. We can handle the local demand as well as the growing demand from out-of-town clients who are looking for a unique and special event venue.

Customer Analysis

Sunny Event Venue’s typical customer is a bride-to-be who is looking for a unique and special venue for her wedding. We also have a strong corporate and private party business. Our customers come from all over the Los Angeles area, as well as from out of town.

Demographics:

Local clients:.

• Location: Los Angeles, CA
• Income: $50,000-$100,000

Out of Town Clients:

• Location: all over the US

Service Segmentation:

• Weddings: 50%
• Corporate Events: 30%
• Private Parties: 20%

Competitive Analysis

Sunny Event Venue has several competitors in the Los Angeles area, but we are the only full-service event venue in downtown Los Angeles. We believe that our central location, experienced event planners, and outstanding customer service set us apart from our competitors and give us a competitive advantage.

Direct Competitors:

The wedding chapel.

The Wedding Chapel is a full-service event venue that offers a variety of services to its clients, including event planning, catering, and decorating. They strive to provide their clients with a unique and memorable experience that they will remember for years to come.

The Wedding Chapel is Sunny Event Venue’s biggest competitor. They are located in the Los Angeles area and offer a similar range of services. The Wedding Chapel has been in business for 10 years and has a strong reputation in the industry.

The Ritz Carlton

The Ritz Carlton is a luxury hotel that offers a variety of services to its guests, including event planning, catering, and decorating. They strive to provide their guests with a truly unique and memorable experience.

The Ritz Carlton is Sunny Event Venue’s most direct competitor. They are located in the Los Angeles area and offer a similar range of services. The Ritz Carlton has been in business for over 20 years and is a well-known and respected brand in the industry.

The Beverly Hills Hotel

The Beverly Hills Hotel is a luxury hotel that offers a variety of services to its guests, including event planning, catering, and decorating. They strive to provide their guests with a truly unique and memorable experience.

The Beverly Hills Hotel is another direct competitor of Sunny Event Venue. They are located in the Los Angeles area and offer a similar range of services. The Beverly Hills Hotel has been in business for over 30 years and is a well-known and respected brand in the industry.

Indirect Competitors:

Local venues:.

There are many local event venues in the Los Angeles area that offer a variety of services to their clients, including event planning, catering, and decorating. Some of these venues include:

• The Los Angeles Convention Center
• Staples Center
• Hollywood Bowl

There are many hotels in the Los Angeles area that offer a variety of services to their guests, including event planning, catering, and decorating. Some of these hotels include:

• The Beverly Hilton
• The Four Seasons
• The Peninsula

Restaurants:

There are many restaurants in the Los Angeles area that offer a variety of services to their clients, including event planning, catering, and decorating. Some of these restaurants include:

Marketing Plan

The sunny event venue brand.

Our brand is all about luxury, elegance, and creating unforgettable experiences. We want our clients to feel like they are the only ones that matter when they are working with us. We strive to provide our clients with top-notch customer service and attention to detail.

Our logo is a simple sunburst design that conveys the message of warmth, happiness, and positivity. Our brand colors are gold and white, which represent luxury and sophistication.

The Sunny Event Venue’s mission is to provide our clients with the most memorable event experience possible. We will work tirelessly to make sure that every detail is perfect and that your event is one that you and your guests will remember for years to come.

Vision Statement

The Sunny Event Venue vision is to be the premier event venue in the Los Angeles area. We will achieve this by providing our clients with the highest level of customer service and attention to detail.

Marketing Goals

The Sunny Event Venue marketing team has set the following goals for the upcoming year:

• Increase brand awareness by 20%
• Generate 30 new leads per month
• Convert 10% of leads into sales
• Increase website traffic by 25%
• Increase social media followers by 10%

Marketing Strategies

To reach our marketing goals, we will focus on the following strategies:

• Develop a strong online presence : We will create a strong online presence by developing a well-optimized website and active social media accounts. We will create informative and engaging content that will showcase our venue and what we have to offer.
• Advertise in local publications : We will place ads in local publications that target potential clients in the Los Angeles area.
• Participate in local events : We will participate in local events, such as bridal shows, that will allow us to meet potential clients and market our venue directly to them.
• Develop relationships with local vendors : We will develop relationships with local vendors, such as florists, caterers, and photographers. This will allow us to provide our clients with a one-stop shop for their event planning needs.
• Provide discounts and promotions : We will provide discounts and promotions on our services to encourage potential clients to book our venue.

Operations Plan

The Sunny Event Venue will be open for business 7 days a week, from 9 am to 5 pm. We will be closed on major holidays.

Our venue can accommodate up to 200 guests for seated events and up to 300 guests for standing events. We have a variety of event spaces that can be used for weddings, corporate events, holiday parties, and more.

We will have a team of 4 event planners on staff who will work with clients to plan their perfect event. Our event planners are experienced and knowledgeable about the industry and will work tirelessly to make sure that your event is everything you’ve ever dreamed of.

In addition to our event planners, we will have a team of 4 customer service representatives who will be available to answer any questions you may have about our venue or services. Our customer service team is friendly and efficient, and they will do everything they can to make sure that you are satisfied with our services.

We will have two event spaces available for rent:

• The Grand Ballroom : This 5,000-square-foot space can accommodate up to 500 guests and features a stage, a dance floor, and a built-in bar.
• The Garden : This 3,000-square-foot space can accommodate up to 300 guests and features a beautiful garden setting with a gazebo.

The Sunny Event Venue has set the following milestones for the next year:

• Book 10 events
• Generate $100,000 in revenue
• Hire 2 additional event planners
• Launch a new website

The Sunny Event Venue management team is comprised of experienced event professionals who are passionate about making your event a success.

Our team includes:

CEO – Sarah Jones

Sarah is the founder and owner of The Sunny Event Venue. She has over 10 years of experience in the event planning industry and has planned events for clients all over the world. Sarah is a certified event planner and has a bachelor’s degree in business administration.

CFO – John Doe

John is the chief financial officer of The Sunny Event Venue. He has over 15 years of experience in the finance industry and has a deep understanding of event planning finances. John is a certified public accountant and has a bachelor’s degree in accounting.

Director of Sales – Jane Smith

Jane is the director of sales for The Sunny Event Venue. She has over 8 years of experience in sales and marketing, and she has a deep understanding of the event industry. Jane is a certified event planner and has a bachelor’s degree in marketing.

Director of Operations – Tom Cruz

Tom is the director of operations for The Sunny Event Venue. He has over 20 years of experience in the hospitality industry and has a deep understanding of event planning and operations. Tom is a certified event planner and has a bachelor’s degree in hospitality management.

Financial Plan

The Sunny Event Venue is a for-profit company and our financial goal is to generate a profit of $50,000 in our first year of operation.

To achieve this goal, we will need to generate $500,000 in revenue. We expect that 50% of our revenue will come from event rental fees and the other 50% will come from food and beverage sales.

Our operating expenses for the first year of business are projected to be $450,000. This includes $200,000 for salaries and wages, $100,000 for rent, $50,000 for marketing and advertising, $50,000 for repairs and maintenance, and $50,000 for miscellaneous expenses.

We have secured $250,000 in funding from private investors and we will use this money to cover our start-up costs. We are confident that we will be able to generate the revenue needed to make a profit and pay back our investors within the first year of operation.

The appendix of our business plan includes our financial statements, resumes of our management team, and copies of our lease agreements.

With this event venue business plan example, you can see that there is a lot of work that goes into planning and launching a successful event venue business. However, if you have a clear plan and an experienced team in place, you will be able to achieve your goals and make your event venue a success.

Event Venue Business Plan Example PDF

Download our event venue business plan pdf here. This is a free event venue business plan example to help you get started on your own event venue plan.  

How to Finish Your Event Venue Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your event venue business plan?

With Growthink’s Ultimate Event Venue Business Plan Template you can finish your plan in just 8 hours or less!

Other Helpful Business Plan Articles & Templates

Conference Planning 101 (Plus a Checklist!)

If you’re considering hosting a conference, we say go for it — it’s an amazing way to offer professional development to your community, provide them with networking opportunities, and grow your own presence in your industry.

Every successful conference starts with a well-thought out plan. That’s why in today’s post, we’ll be going over everything you need to know to plan your best conference. From finding a venue to hosting your post-mortem meeting, we’ll cover every step.

Looking for a checklist you can use for your conference planning?

Download our FREE conference planning checklist. Just fill in the form below to grab your copy.

Here’s Your FREE Conference Planning Checklist

What’s a Good Conference Plan?

A good conference plan is detailed, yet highly organized and easy to follow. It includes clear goals, milestones, and timelines for achieving them. It covers everything you need to do before, during, and after the conference.

Most importantly, creating a conference plan is not a one-and-done activity — it’s a collaborative effort that needs to be regularly reviewed and updated as necessary.

Before You Start Planning

Before you actually start planning your conference, there are a few essential decisions you need to make and tasks you need to complete:

1. Assemble a Team

Who will be involved in organizing this conference? Who will be responsible for what? If you don’t have enough staff members who can dedicate their time to planning this conference, can you assemble a volunteer committee?

2. Set Objectives

What are you hoping to achieve with this conference? How many attendees, new contacts, or new members are you hoping to gain? How much revenue are you looking to generate?

3. Identify Your Target Audience

Who is this conference for? Who would be interested in attending and what would they gain from it? Answering these questions will help you better promote your conference and attract the right kind of ticket buyers.

4. Come Up With a Theme and Format

Your conference doesn’t necessarily have to have a theme but it can help you tie everything together and put on a cohesive event. Your theme can be seasonal, related to a current trend, or the general landscape within your industry.

Also think about the format of your conference. Will it be in-person, virtual , or hybrid? How many days will it last and how many sessions will you offer?

5. Develop a Budget

How much money do you have to spend on this conference? Will you be looking to offset some of your costs with sponsorships? Where can you save money and where do you need to spend a bit more? (For example, a great keynote speaker will be well worth the cost.)

How To Keep Your Team Motivated When Planning a Conference

Planning a conference is a big undertaking and can often last an entire year. Your planning committee might feel overwhelmed, stressed, or even burned out by the process. Here are a few tips to help make sure that doesn’t happen:

• Give everyone clear jobs and set expectations
• Set lots of manageable mini-goals and assign mini-tasks
• Regularly remind your team about your mission and vision, as well as your objectives for this conference
• Share wins and celebrate even the smallest achievements in the planning process
• Maintain open communication and make sure your team knows that they can ask for help and guidance at any time

17 Steps for Planning a Successful Conference: Your Conference Planning Checklist

Now, without further ado, let’s take a look at the 17 steps you need to take to plan a successful conference. These are roughly broken down by when they should be completed. Use this checklist as a guide, but ultimately, your own timeline will depend on the size and format of your conference, as well as the size of your team.

Let’s dive in!

9-12 Months Before the Conference

1. book a venue.

If you’re organizing an in-person or hybrid conference, finding a venue should be your number one priority. Start with the venue and select your conference dates based on its availability, as opposed to the other way around. This will guarantee you’ll find something that fits your goals and vision for the conference.

When looking for a venue, consider the following:

• The size of your conference (How many attendees do you expect?)
• The format of your event (How many sessions will be happening at the same time? How many rooms will you need? Where will attendees have a chance to network with each other?)
• Your conference’s theme (If possible, find a venue that reflects it.)

When booking a venue, be sure to inquire about any additional fees and regulations, accessibility, and possible accommodation for out-of-town attendees.

2. Confirm Date(s)

Once you’ve selected a venue, work with them to finalize the date(s) of your conference. Do this as soon as possible, as you’ll need to share this date to everyone involved in the next steps.

3. Create a Master Plan

Starting with Day 1 of the conference, work backwards and list every single task that needs to be done, its deadline, and who’s responsible for completing it. Use this checklist as a starting point and fill it with more details — no task is too small to be included in the master plan. Share this plan with everyone involved, refer to it regularly, and update it as necessary.

4. Choose Your Technology

If your conference will be virtual or hybrid, you’ll definitely need a conference platform — this is where your virtual guests will attend sessions and engage with you and each other.

Regardless of the type of conference you’re organizing, you’ll also need a few other tools, such as:

• A website builder
• Event registration software
• A customer relationship management (CRM) system, where you will keep track of your attendees and communicate with them
• A project management tool for keeping track of deadlines, speakers, vendors, budget, etc.

6-9 Months Before the Conference

5. find speakers.

Inspiring and knowledgeable speakers are in high demand, so reach out to them as early as you can. Great speakers will help you promote your conference and attract more attendees. And it’s not just because people are eager to learn from them, but because everyone wants an opportunity to network with them.

Look for experts in your industry, your organization’s own network, or your local connections. If you need help, the National Speaker’s Bureau is a good place to start.

Read More: The 6 Best Ways to Find a Speaker for Your Association Events

6. Find Sponsors and Exhibitors

Hosting a conference is an expensive undertaking, and finding a sponsor (or a few) can really help keep costs down. Plus, people are more likely to attend a conference if it’s backed by a well-known and trusted company.

For the sponsor, it’s a great opportunity to act on their values, get their brand in front of new audiences, and attract new customers. This mutually beneficial partnership can be the start of a long term relationship, with many more future opportunities for collaboration.

When reaching out to potential sponsors, be sure to look for companies whose values align with yours and who support your mission and vision.

You may also wish to open up your conference to exhibitors — these are companies who’ll pay a fee or offer you their services in exchange for permission to set up a booth and engage with your attendees.

Read More: How to Get Sponsorships: The Complete Guide

7. Develop Branding

Branding affects how potential ticket buyers will feel when they come across information about your conference. It includes things like your conference name, slogan, logo, color palette, messaging and imagery. In order to attract attendees, these things need to be unique, cohesive, and inspiring.

Take time to brainstorm ideas based on your conference’s theme and your goals. You may need to hire a photographer and graphic designer to help you create graphics and other brand elements. You’ll use these on your website, invitations, tickets, event program, and all promotional materials.

Read More: The Ultimate Guide to Nonprofit Branding

3-6 Months Before the Conference

8. order branded merchandise.

Conference attendees love free stuff and most will expect to receive a swag bag of some sort. When choosing which swag items to order, opt for things related to your industry and that your guests will actually use. Order them as soon as your brand elements have been finalized — that’s the best way to save money and reduce pre-conference stress.

Don’t forget to also ask your sponsor(s) if they’d like to include any promotional items in the swag bags.

At this point, you can also order t-shirts for volunteers, lanyards and name badges, signage, and other branded event materials.

9. Find Suppliers

Some event venues will provide internal employees to take care of things like catering, security, furniture, A/V, and Wi-Fi. If not, you’ll need to hire external suppliers and get permission from the venue to bring them in. Find and book them early to make sure they’re available on the dates of your conference.

10. Recruit Volunteers

Figure out how much support you’ll need during the conference with things like:

• Attendee check-in
• Managing speakers
• Managing exhibitors
• Set-up and tear-down

Recruiting volunteers for these and other small tasks will ensure that your conference runs smoothly and that your guests have a positive experience .

To find volunteers, look within your organization’s existing community, advertise at your local post-secondary programs related to your industry, and post open positions on your website and social media.

Be sure to recruit more volunteers than you anticipate needing, as some of them will likely drop off in the days leading up to the conference.

Read More: How to Recruit Volunteers from Start to Finish

11. Start Promoting

Set up a website and a registration page so people can start buying tickets. About two months before the conference, you can start advertising early bird pricing.

Promote the conference on your website, in your emails, and on social media. Send out a press release and try to get media coverage in local papers and on the radio. Consider paying for digital and social media ads that target your ideal audience. And don’t forget to offer special deals, giveaways, and registration prizes to entice more people to attend.

Read More: 5 Tips For Getting Your Event Message Out

1 Month Before the Conference

12. finalize conference schedule.

At this point, all your speakers and events should be finalized, so it’s time to create your conference schedule. For the attendees, create a program that will be handed out at the start of the event. Make this program available digitally, as well.

For everyone else — speakers, your staff, venue staff, suppliers, and volunteers — create a master schedule that’s easy to follow and has all the necessary details. Be sure to include contact information of key persons who would need to be notified should anything go wrong.

13. Finalize Tasks With the Team, Volunteers, Speakers and Venue

In addition to receiving a master schedule, everyone involved behind-the-scenes needs to receive a customized document that outlines their key tasks and responsibilities. This will help ensure that everyone knows what’s expected of them, where they need to be and when, and what they need to do to make sure the conference runs smoothly.

1 Week Before the Conference

14. send out reminders and check-in.

Send out email reminders to all attendees. Publish an FAQ on your website and offer your contact information should they have any questions or concerns.

Check in with your team, speakers, and volunteers — make sure everyone feels ready and has everything they need before the big day.

1 Day Before the Conference

15. last team check-in and kick off.

The day before the event, check in with the team once again to see how everyone is doing, address any final concerns, or communicate any last minute changes.

During the Conference

16. conference management.

As the conference organizer, you shouldn’t have any actual tasks during the entire duration of the conference, other than being available for your team should they run into any issues.

If you’re hosting a hybrid conference, a dedicated team should be live-streaming the events and engaging with virtual attendees.

Someone who’s responsible for communications at your organization should be monitoring engagement at the event and on social media. If your conference is a multi-day event, they can also send out daily recaps via email to help attendees remember the highlights and transition into the next day.

After the Conference

17. follow-up and analysis.

Congratulate yourself for hosting a successful conference! However, the work isn’t done yet. Here are a few things you need to do to wrap up:

• Send a follow-up email to all attendees to thank them for attending and invite them to complete a survey .
• Follow up with sponsors, speakers, and volunteers to thank them for their help.
• Analyze attendance numbers, revenue, engagement rate, and other metrics to see whether or not you met your goals.
• Host a post-mortem meeting with your team to discuss what went well and what you would do better next time.
• Keep in touch with all attendees to remind them about any other upcoming events, services, membership, etc.

Make Conference Planning Easy

Conference planning involves many moving parts, particularly on the technology side  — you need to build a website, create a registration page, process payments, track attendees in a CRM, and send them regular updates and reminders.

Of course, you can look for separate tools that will take care of each of these tasks, but that can get very expensive and very tedious, especially if the different tools don’t integrate with each other.

A much better option would be to invest in an all-in-one solution like membership management software. It’s a single tool that can take care of all of the aforementioned tasks and help you save hours of manual work (not to mention, unnecessary expenses).

Here at WildApricot, we’re proud to be the number one rated membership management software on the market. We regularly help nonprofits plan and execute events , as well as engage with their communities well after the event is over.

If you’re curious to learn more, start a free 60 day trial and see if WildApricot is for you.

Best of luck with your conference!

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Conference Planning: A Step-by-Step Checklist for Success

Great Fundraising Events: From Experience to Transformation.

Conferences are an important part of professional development and business networking for all industries. Bringing people together from all around the world in the same industry to learn and share is essential for innovation. A successful conference can come in all shapes and sizes, from 200 people over a weekend to 15,000 for a week.

Bloomerang Volunteer has had the privilege of working with many conferences, some of which are the largest in their industry. Through this, Bloomerang Volunteer understands the complex logistical challenges and planning that go into setting up a conference for success. Planning a conference can be a large undertaking, but this step-by-step checklist will help ensure whatever you plan will be a success.

Table of Contents

Getting started: 8-12 months out, ramping up: 4-8 months out, building excitement: 1-4 months out.

• The Weeks Before Your Conference

After the Conference

There is a lot of planning that goes into an in-person conference event. That’s why it is so important to start your conference planning process well in advance. It is helpful to review your successes and shortcomings from your last conference and use that information to help inform your planning this time around.

Task #1 – Establish your goals and objectives.

To plan and execute an amazing conference or corporate event, you need to first decide specifically what you are trying to accomplish. Ask yourself what type of conference attendee you want to attract, as well as how you can make sure the conference relates to your brand. What kind of value do you want to provide, and which organizations and speakers would make ideal partners for your event?

In order to do this, you need to answer some basic questions:

• What do you want the takeaway to be?
• What will people learn from your conference?
• Who is your target audience?
• Does your event need to turn a profit? If so, what is that profit target?
• How much will tickets cost?
• What charitable work will your conference do?
• Where will your event take place?
• How many people will attend your event?

By answering these questions, you will begin to see a clear picture of your conference objectives and the foundational elements needed to make it a success.

Task #2 – Choose a format and theme.

Your conference’s format and theme will form the basis of your attendees’ and sponsors’ experiences at your conference. As such, you should choose a theme that will attract your target audience and shine the spotlight on your brand. Your theme should be apparent to attendees and coherent throughout the event.

Here are a few conference themes to spark some ideas:

• Destination Innovation
• Journey To The Top
• Partners In Progress
• Mission Possible
• Back To The Future

Once you have a theme to act as your guide, the next step in the conference planning process is to decide your conference format. There are so many event formats to choose from, and you can also combine formats to deliver a unique experience for your attendees.

Here are a few formats that you can incorporate in your conference:

• Large Seminars
• Industry Panel Discussion
• Workshop Session
• Round Table
• Speed Networking (Like Speed dating)
• Gamification Sessions

Whatever format(s) you select for your conference, it is important to consider what will make your event stand out from your competitors. The more memorable and impactful your conference is, the greater success it will have for years to come.

Task #3 – Set your budget.

Now that you have a clear idea of what kind of conference you will be planning, the next step is to establish a budget to make it all happen. There are so many line items that make up a conference budget so it is important to account for all of them and then some for incidentals along the way.

Establishing Your Fixed Costs

There are many fixed costs in conference planning that will inevitably make up the most considerable portion of your event budget. These costs are not typically affected by the number of attendees at your event — they are what they are.

Examples of fixed costs are:

• Event Venue
• Equipment (AV tech)
• Licenses and Permits

Establishing Your Variable Costs

There are a lot more variable costs than fixed ones when it comes to conference planning. Variable expenses are all the extra things that depend on your number of attendees, marketing costs, and all the extra touches that make your event unique.

Examples of variable costs include:

• Meals per attendee
• Marketing and advertising
• Social event cost
• Shuttle or transportation service
• Event staff & volunteer management software
• Print materials
• Giveaways and speaker gifts

Once you have a clear understanding of all the line items required to make your conference a success, you can begin to establish your conference budget. Don’t forget to allot some extra money for any last-minute expenses that come up along the way.

Now that you have a clear idea of what your conference is and all the activities you will have for your attendees, it’s time to start planning how you are going to deliver those incredible experiences.

Task #4 – Choose a location and set a date

There is no conference without a venue and date. So now it’s time to get that all sorted out so you can begin planning your logistics. A great conference needs a great venue. If you are new to organizing conferences, ask other organizers what venues have worked for them for past events.

When you have found a potential venue, ask yourself:

• Is this venue accessible?
• Is it close to suitable accommodations?
• Will attendees find parking easily?
• Is the size suitable for the audience size you imagine?
• Does the venue have availability for the preferred event date?

Most of the time, an event date is determined by a venue’s availability. However, if the date is more important than the venue, you will need to prioritize finding a venue that accommodates that date. Once you have your venue/location and date set, it’s time to rally the troops to make this event happen.

Task #5 – Recruit a team of volunteers

Every good conference needs a team of dedicated individuals to keep things running. Rather than hire an entire crew to do this for your conference, why not use volunteers ? Many attendees would love to volunteer some of their time for a reduced conference ticket, or students would love to participate if they’re looking at getting involved in the industry post-graduation.

Volunteers are an essential part of most of the largest conferences in the world. So why not try to recruit some help from motivated individuals. Bloomerang Volunteer management software has helped conferences recruit, schedule, manage, and communicate with volunteers.

Getting started is simple; you just have to create a custom branded volunteer sign-up form and post it to your conference website. From there, interested volunteers can sign up directly for shifts they are qualified to work.

Here is an example of how volunteer management software can make an impact:

“ Social Media Marketing World went from an event with only 50 staff to more than 200 staff. There were 4,500 attendees, more than 600 shifts worked, and over 4,000 hours worked. Event manager Jaci Feinstein summarized the experience by saying, “Bloomerang Volunteer is worth every dollar to be able to streamline and better manage, communicate, organize your volunteers. It allows you and your volunteers to focus on what is really important.”

Task #6 – Book speakers and vendors.

Now it’s time to book all those people and organizations that will make your conference a memorable experience. You have likely created a list of desired speakers and vendors for your event. Now it’s time to secure those people for your event.

Booking Your Speakers

You will want to secure a few keynote speakers that are well known, as well as other speakers who can offer their expertise to your attendees. Securing your main speakers is incredibly important because you can’t effectively build your event schedule and marketing plans without them.

Booking Your Vendors

Your vendors are the people who will ensure that attendees are comfortable, fed, and entertained, so you must select the best vendors possible. There are many vendors to secure for your event, from Wifi providers and caterers to equipment rentals and attendee software. It is important to keep track of each vendor’s contract and deliverables to ensure there are no surprises when they start work.

Task #7 – Search for sponsors.

Sponsors are a huge source of revenue to help offset initial event costs. Corporate sponsorship is a common practice for industry conferences; often, industry vendors will be looking to sponsor events. To attract sponsors, it is important to establish all the various events and material available for sponsorship and then create sponsorship packages for your team to send to your list of ideal sponsors.

Remember that sponsors should be getting measurable value out of their money, so make sure to include numbers in your packages. The more successful the event is for your sponsors, the more likely they will be eager to contribute more next year.

Now it’s time to get everyone excited about your event. This is when to start sharing all the amazing things you have planned for your event to attract attendees and more volunteers to your conference.

Task #8 – Build your website.

Many event producers will choose to build an event-specific website for marketing and attendee registration. Other companies will simply add event specifics pages to their existing corporate website. Whichever way you choose, all the information an attendee, vendor, or volunteer needs must be available and easy to find online.

Here are some core pieces of information you need on your website:

• Event date and location
• Key speakers and activities
• Ticket and registration portal with payment gate
• A volunteer page with online registration
• Vendor and sponsorship information

Task #9 – Promote your event.

Now it’s time to start promoting your event to your network and to your target audience. What makes your event stand out from the crowd? Take that unique sales proposition and use it as a core pillar in all your marketing efforts .

When creating your marketing materials, it is important to use your theme and brand to stand out and create material in any medium . For example, a video on social media and YouTube can go a long way but so can a great graphic in an email. The more you have to work with, the more channels you can market in.

In today’s market, it is very important to use multiple channels to market your event. Here are marketing channels to promote your event:

• Email marketing to your network
• Social media channels
• Industry publications
• Paid social ads

Be consistent with posting and make sure to drive people to your registration and volunteer signup forms. By spreading the word as widely as possible, you’ll get your conference in front of more people, directly impacting event attendance.

Task #10 – Draft a schedule.

As you fill speakers slots and seminar hosts, keep a draft version of your schedule. Your event schedule is a key tool for you and all your stakeholders, like vendors and volunteers . Your schedule will change, but as your conference approaches, it is important to make your conference schedule available so everyone else has to make plans around it.

The Week Before Your Conference

As your event approaches, it’s time to make sure everything is all in place, and everyone knows what they need to do to set up your conference and ensure its success. This phase of conference planning is critical and will require a lot of last-minute adjustments and patience. Everyone on your team as well as all your speakers, vendors, and volunteers must have all the information they need to their best work.

Task #11 – Send Final Reminders.

As the conference approaches, it is vital to ensure everyone is meeting important deadlines and milestones. This is when reminders communications come in handy for everyone. Make sure to keep people updated on your event’s progress and any changes that need to be made to the schedule.

As for your vendors, sponsors, and volunteers, you will need to be in contact with a lot during the last few weeks leading up to the event. Consider assigning a staff member for each group, and ask them to keep their group updated on all the information and changes that can affect their job. Good communications will ensure the event setup goes smoothly.

Task #12 – Give your volunteers the final rundown.

Now that you have assembled an amazing team of volunteers, it’s important to equip them with all the training and tools they need to thrive. Volunteers should be trained on general safety regulations and receive specific training concerning the roles and responsibilities they will be tasked with during the event.

This is the time to ask your volunteers to download the volunteer app from your volunteer management software to access their personal volunteer schedule and event documents. This app should also allow them to check-in to shifts and communicate directly with their supervisor. Your volunteers are the people that will be the face of your event, so the better equipped they are, the better they can ensure your attendees have a great experience.

Once your conference is over, there are still some things to accomplish to ensure you set up next year for success. It is so important to document and track all the successes you had and any shortcomings that arose during your event. The more you learn, the more you can improve.

Task #13 – Survey your audience.

There is no way to tell if your attendees had a good time without asking them. This is when an online survey can help you learn how your event did. Create an online survey that asks questions about specific topics like location, food, session and speakers, and general feelings about your conference. All the problems in your survey should help you better understand how you can improve your event.

The survey should be distributed no more than a day or two after your conference. You want to ensure that your event is still fresh in everyone’s mind to collect the most accurate information possible.

Task #14 – Share any follow-up resources.

There was a lot of information and resources made available to your attendees throughout your conference, but some of those resources may inevitably be lost or forgotten. Make sure to share any event-specific resources and videos with your attendees through email and social channels shortly after your conference. You naturally want everyone to receive the maximum value from your event, so this extra effort can go a long way.

Now it’s time for you to start planning a fantastic event. This article should simply act as a jumping-off point for your conference planning. Bloomerang Volunteer can help you deliver a specular conference by helping you build an outstanding team of skilled, loyal & committed staff and volunteers. To learn more, click here to take a tour or explore the list of resources below.

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Big Ten and SEC are again the top conferences in revenue with athlete pay plan on horizon

The big ten held a narrow edge over the southeastern conference in revenue for the second straight year and the atlantic coast conference again ranked a distant third among the major conferences.

(AP) - The Big Ten held a narrow edge over the Southeastern Conference in revenue for the second straight year and the Atlantic Coast Conference again ranked a distant third among the five largest college sports conferences, according to tax filings released this week.

The five leagues combined to generate $3.55 billion in the 2022-23 fiscal year, with the Big Ten reporting revenue of $879.9 million compared with $852.6 million for the SEC. The ACC saw the most significant increase, going from $617 million in 2021-22 to $707 million.

The Pac-12, which will see 10 of its 12 members disperse to other conferences in 2024-25, generated $603.9 million. The Big 12 was fifth at $510.7 million.

The details were disclosed in the same week all five conferences and the NCAA agreed to pay a total of $2.8 billion to settle antitrust litigation that is expected to also lead to the creation of a first-of-its-kind revenue-sharing system where schools will directly pay their athletes for the first time.

The Big Ten and SEC have emerged as super-conferences after a wave of realignment led to schools leaving one league for another over the past two years. The most dramatic development from that was the demise of the Pac-12, but the earning power of the Big Ten and SEC is also a major development, feeding angst and concerns among the remaining conferences.

SCHOOL PAYOUTS

Twelve of the 14 Big Ten schools each received about $60.5 million from the conference, with 2014 additions Maryland and Rutgers getting about $58.8 million apiece.

The SEC distributed $51 million to each school. Each ACC school received between $43.3 million and $46.9 million; Notre Dame, an independent in football, received $22.1 million.

Big 12 schools received distributions ranging from $43.8 million to $48.2 million. The Pac-12 distributed about $33.6 million to each of its members, down from $36 million the previous year.

COMMISSIONER COMPENSATION

Jim Delany, who stepped down as Big Ten commissioner in 2020, received $3 million in retirement compensation and another $2.8 million in deferred pay. Kevin Warren, Delany's successor who left in April 2023 , was paid $3.7 million.

SEC Commissioner Greg Sankey was paid about $3.6 million

The ACC paid Jim Phillips about $2.8 million in his first year as commissioner.

The Pac-12 paid former Commissioner George Kliavkoff $3.98 million. Larry Scott, who preceded Kliavkoff, was paid $2.28 million, including $1.5 million through a separation agreement. The Pac-12 amassed $6.7 million on legal fees, about three times more than any other conference.

Bob Bowlsby, the former Big 12 commissioner, was paid $17.2 million in his final year. That included $12.3 million for the remaining three years on his contract and $2.6 million in deferred compensation. Brent Yormark earned $1.2 million in his first year as Bowlsby's successor,

Four of the Power Five conference's fiscal years ended June 30, 2023; the SEC's ended Aug. 31, 2023.

AP college sports: https://apnews.com/hub/college-sports

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FACT SHEET: President   Biden Takes Action to Protect American Workers and Businesses from China’s Unfair Trade   Practices

President Biden’s economic plan is supporting investments and creating good jobs in key sectors that are vital for America’s economic future and national security. China’s unfair trade practices concerning technology transfer, intellectual property, and innovation are threatening American businesses and workers. China is also flooding global markets with artificially low-priced exports. In response to China’s unfair trade practices and to counteract the resulting harms, today, President Biden is directing his Trade Representative to increase tariffs under Section 301 of the Trade Act of 1974 on $18 billion of imports from China to protect American workers and businesses.   The Biden-Harris Administration’s Investing in America agenda has already catalyzed more than $860 billion in business investments through smart, public incentives in industries of the future like electric vehicles (EVs), clean energy, and semiconductors. With support from the Bipartisan Infrastructure Law, CHIPS and Science Act, and Inflation Reduction Act, these investments are creating new American jobs in manufacturing and clean energy and helping communities that have been left behind make a comeback.   As President Biden says, American workers and businesses can outcompete anyone—as long as they have fair competition. But for too long, China’s government has used unfair, non-market practices. China’s forced technology transfers and intellectual property theft have contributed to its control of 70, 80, and even 90 percent of global production for the critical inputs necessary for our technologies, infrastructure, energy, and health care—creating unacceptable risks to America’s supply chains and economic security. Furthermore, these same non-market policies and practices contribute to China’s growing overcapacity and export surges that threaten to significantly harm American workers, businesses, and communities.   Today’s actions to counter China’s unfair trade practices are carefully targeted at strategic sectors—the same sectors where the United States is making historic investments under President Biden to create and sustain good-paying jobs—unlike recent proposals by Congressional Republicans that would threaten jobs and raise costs across the board. The previous administration’s trade deal with China  failed  to increase American exports or boost American manufacturing as it had promised. Under President Biden’s Investing in America agenda, nearly 800,000 manufacturing jobs have been created and new factory construction has doubled after both fell under the previous administration, and the trade deficit with China is the lowest in a decade—lower than any year under the last administration.   We will continue to work with our partners around the world to strengthen cooperation to address shared concerns about China’s unfair practices—rather than undermining our alliances or applying indiscriminate 10 percent tariffs that raise prices on all imports from all countries, regardless whether they are engaged in unfair trade. The Biden-Harris Administration recognizes the benefits for our workers and businesses from strong alliances and a rules-based international trade system based on fair competition.   Following an in-depth review by the United States Trade Representative, President Biden is taking action to protect American workers and American companies from China’s unfair trade practices. To encourage China to eliminate its unfair trade practices regarding technology transfer, intellectual property, and innovation, the President is directing increases in tariffs across strategic sectors such as steel and aluminum, semiconductors, electric vehicles, batteries, critical minerals, solar cells, ship-to-shore cranes, and medical products.   Steel and Aluminum   The tariff rate on certain steel and aluminum products under Section 301 will increase from 0–7.5% to 25% in 2024.   Steel is a vital sector for the American economy, and American companies are leading the future of clean steel. Recently, the Biden-Harris Administration announced $6 billion for 33 clean manufacturing projects including for steel and aluminum, including the first new primary aluminum smelter in four decades, made possible by the Bipartisan Infrastructure Law and the Inflation Reduction Act. These investments will make the United States one of the first nations in the world to convert clean hydrogen into clean steel, bolstering the U.S. steel industry’s competitiveness as the world’s cleanest major steel producer.   American workers continue to face unfair competition from China’s non-market overcapacity in steel and aluminum, which are among the world’s most carbon intensive. China’s policies and subsidies for their domestic steel and aluminum industries mean high-quality, low-emissions U.S. products are undercut by artificially low-priced Chinese alternatives produced with higher emissions. Today’s actions will shield the U.S. steel and aluminum industries from China’s unfair trade practices.   Semiconductors   The tariff rate on semiconductors will increase from 25% to 50% by 2025.   China’s policies in the legacy semiconductor sector have led to growing market share and rapid capacity expansion that risks driving out investment by market-driven firms. Over the next three to five years, China is expected to account for almost half of all new capacity coming online to manufacture certain legacy semiconductor wafers. During the pandemic, disruptions to the supply chain, including legacy chips, led to price spikes in a wide variety of products, including automobiles, consumer appliances, and medical devices, underscoring the risks of overreliance on a few markets.   Through the CHIPS and Science Act, President Biden is making a nearly $53 billion investment in American semiconductor manufacturing capacity, research, innovation, and workforce. This will help counteract decades of disinvestment and offshoring that has reduced the United States’ capacity to manufacture semiconductors domestically. The CHIPS and Science Act includes $39 billion in direct incentives to build, modernize, and expand semiconductor manufacturing fabrication facilities as well as a 25% investment tax credit for semiconductor companies. Raising the tariff rate on semiconductors is an important initial step to promote the sustainability of these investments.   Electric Vehicles (EVs)   The tariff rate on electric vehicles under Section 301 will increase from 25% to 100% in 2024.   With extensive subsidies and non-market practices leading to substantial risks of overcapacity, China’s exports of EVs grew by 70% from 2022 to 2023—jeopardizing productive investments elsewhere. A 100% tariff rate on EVs will protect American manufacturers from China’s unfair trade practices.   This action advances President Biden’s vision of ensuring the future of the auto industry will be made in America by American workers. As part of the President’s Investing in America agenda, the Administration is incentivizing the development of a robust EV market through business tax credits for manufacturing of batteries and production of critical minerals, consumer tax credits for EV adoption, smart standards, federal investments in EV charging infrastructure, and grants to supply EV and battery manufacturing. The increase in the tariff rate on electric vehicles will protect these investments and jobs from unfairly priced Chinese imports.   Batteries, Battery Components and Parts, and Critical Minerals   The tariff rate on lithium-ion EV batteries will increase from 7.5%% to 25% in 2024, while the tariff rate on lithium-ion non-EV batteries will increase from 7.5% to 25% in 2026. The tariff rate on battery parts will increase from 7.5% to 25% in 2024.   The tariff rate on natural graphite and permanent magnets will increase from zero to 25% in 2026. The tariff rate for certain other critical minerals will increase from zero to 25% in 2024.   Despite rapid and recent progress in U.S. onshoring, China currently controls over 80 percent of certain segments of the EV battery supply chain, particularly upstream nodes such as critical minerals mining, processing, and refining. Concentration of critical minerals mining and refining capacity in China leaves our supply chains vulnerable and our national security and clean energy goals at risk. In order to improve U.S. and global resiliency in these supply chains, President Biden has invested across the U.S. battery supply chain to build a sufficient domestic industrial base. Through the Bipartisan Infrastructure Law, the Defense Production Act, and the Inflation Reduction Act, the Biden-Harris Administration has invested nearly $20 billion in grants and loans to expand domestic production capacity of advanced batteries and battery materials. The Inflation Reduction Act also contains manufacturing tax credits to incentivize investment in battery and battery material production in the United States. The President has also established the American Battery Materials Initiative, which will mobilize an all-of-government approach to secure a dependable, robust supply chain for batteries and their inputs.   Solar Cells   The tariff rate on solar cells (whether or not assembled into modules) will increase from 25% to 50% in 2024.   The tariff increase will protect against China’s policy-driven overcapacity that depresses prices and inhibits the development of solar capacity outside of China. China has used unfair practices to dominate upwards of 80 to 90% of certain parts of the global solar supply chain, and is trying to maintain that status quo. Chinese policies and nonmarket practices are flooding global markets with artificially cheap solar modules and panels, undermining investment in solar manufacturing outside of China.   The Biden-Harris Administration has made historic investments in the U.S. solar supply chain, building on early U.S. government-enabled research and development that helped create solar cell technologies. The Inflation Reduction Act provides supply-side tax incentives for solar components, including polysilicon, wafers, cells, modules, and backsheet material, as well as tax credits and grant and loan programs supporting deployment of utility-scale and residential solar energy projects. As a result of President Biden’s Investing in America agenda, solar manufacturers have already announced nearly $17 billion in planned investment under his Administration—an 8-fold increase in U.S. manufacturing capacity, enough to supply panels for millions of homes each year by 2030.   Ship-to-Shore Cranes   The tariff rate on ship-to-shore cranes will increase from 0% to 25% in 2024.   The Administration continues to deliver for the American people by rebuilding the United States’ industrial capacity to produce port cranes with trusted partners. A 25% tariff rate on ship-to-shore cranes will help protect U.S. manufacturers from China’s unfair trade practices that have led to excessive concentration in the market. Port cranes are essential pieces of infrastructure that enable the continuous movement and flow of critical goods to, from, and within the United States, and the Administration is taking action to mitigate risks that could disrupt American supply chains. This action also builds off of ongoing work to invest in U.S. port infrastructure through the President’s Investing in America Agenda. This port security initiative includes bringing port crane manufacturing capabilities back to the United States to support U.S. supply chain security and encourages ports across the country and around the world to use trusted vendors when sourcing cranes or other heavy equipment.   Medical Products   The tariff rates on syringes and needles will increase from 0% to 50% in 2024. For certain personal protective equipment (PPE), including certain respirators and face masks, the tariff rates will increase from 0–7.5% to 25% in 2024. Tariffs on rubber medical and surgical gloves will increase from 7.5% to 25% in 2026.   These tariff rate increases will help support and sustain a strong domestic industrial base for medical supplies that were essential to the COVID-19 pandemic response, and continue to be used daily in every hospital across the country to deliver essential care. The federal government and the private sector have made substantial investments to build domestic manufacturing for these and other medical products to ensure American health care workers and patients have access to critical medical products when they need them. American businesses are now struggling to compete with underpriced Chinese-made supplies dumped on the market, sometimes of such poor quality that they may raise safety concerns for health care workers and patients.   Today’s announcement reflects President Biden’s commitment to always have the back of American workers. When faced with anticompetitive, unfair practices from abroad, the President will deploy any and all tools necessary to protect American workers and industry.  

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Microsoft Chairman and CEO Satya Nadella on stage May 21 at Microsoft Build 2024 in Redmond, Washington. (Photo by Dan DeLong for Microsoft)

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Kevin Scott, chief technology officer and EVP of AI, Microsoft, on stage May 21 at Microsoft Build 2024 in Redmond, Washington. (Photo by Dan DeLong for Microsoft)

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Brett Ostrum, Head of Surface, Microsoft, on stage May 20, 2024, at an event in Redmond, Washington. (Photo by Dan DeLong for Microsoft)

Adrienne Brewbaker, director, Microsoft Surface, on stage May 20, 2024, at an event in Redmond, Washington. (Photo by Dan DeLong for Microsoft)

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Erica Arnold, Senior Product Manager, Surface, Microsoft, on stage May 20, 2024, at an event in Redmond, Washington. (Photo by Dan DeLong for Microsoft)

Erica Arnold, Senior Product Manager, Surface, Microsoft, on stage May 20, 2024, at an event in Redmond. (Photo by Dan DeLong for Microsoft)

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