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Introduction to Business Research

Published by Lesley Maxwell Modified over 6 years ago

Presentation on theme: "Introduction to Business Research"— Presentation transcript:

Research Methodology Chapter 1.

Introduction to Research Methodology

29 August 2005MBA III (Research Methodology) Course Instructor: Dr. Aurangzeb Z. Khan1 RESEARCH METHODOLOGY (Business Research Methods) Week 3.

Introduction to Research

Happy semester with best wishes from all nursing staff Dr Naiema Gaber

Research Methods in MIS Dr. Deepak Khazanchi. Objectives for the Course Identify Problem Areas Conduct Interview Do Library Research Develop Theoretical.

Marketing Research MR2300 Paul Tilley. What is Marketing Research? Marketing research is the systematic and objective process of gathering information.

Business Research Methods William G. Zikmund

Ethics in Business Research

RESEARCH DESIGN.

Research Problem.

Marketing Research: Overview

1 Different Research Methods and Research Ethics (Source: W.G Zikmund, B.J Babin, J.C Carr and M. Griffin, Business Research Methods, 8th Edition, U.S,

Defining the Research Problem

What research is Noun: The systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions. Verb:

Marketing Research Audhesh Paswan Chapter 1: The Nature and Role of Marketing Research.

Trust and Selling Ethically

Scientific Inquiry Mr. Wai-Pan Chan Scientific Inquiry Research & Exploratory Investigation Scientific inquiry is a way to investigate things, events.

About project

Business Research Methods

Sep 12, 2012

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Business Research Methods. Course Title: Business Research Methods Text Book: Research Methodology: A step-By-Step Guide For Beginners by Ranjit Kumar Must Read Books: Business Research Methods by William G. Zikmund 7. ed. Reference Books:

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Course Title: Business Research Methods Text Book: Research Methodology: A step-By-Step Guide For Beginners by Ranjit Kumar Must Read Books: • Business Research Methods by William G. Zikmund 7. ed

Reference Books: • Greener, S. (2008) Business Research Methods, Ventus Publishing. FREE download: http://bookboon.com/uk/student/management/introduction-to-research-methods • Saunders, M., Lewis, P. and Thornhill, A. (2007). Research Methods for Business Students, (4th ed.), Prentice Hall - Financial Times.

Ok Let’s Begin………..

What is Research?

“The systematic investigation into and study of materials, sources, etc., in order to establish facts and reach new conclusions” Oxford English dictionary • “A process of finding out information and investigating the unknown to solve a problem” Maylor and Blackmon (2005) • “Something that people undertake in order to find out things in a systematic way, thereby increasing their knowledge” Saunders et al (2007, p.5)

Business Research

Business Research Defined Business research is defined as the systematic and objective process of generating information for aid in making business decisions.

So what's not Research?

Research isn’t information gathering: • Gathering information from resources such as books or magazines isn’t research. • No contribution to new knowledge. • Research isn’t the transportation of facts: • Merely transporting facts from one resource to another doesn’t constitute research. • No contribution to new knowledge although this might make existing knowledge more accessible.

Research Characteristics • Originates with a question or problem. • Requires clear articulation of a goal. • Follows a specific plan or procedure. • Often divides main problem into sub problems. • Guided by specific problem, question, or hypothesis. • Accepts certain critical assumptions. • Requires collection and interpretation of data.

Types of Business Research

Application View Point Basic Research • Attempts to expand the limits of knowledge. • Not directly involved in the solution to a pragmatic problem. • To test theory or to discover more about a concept.

Basic Research Example • Is executive success correlated with high need for achievement? • Are members of highly cohesive work groups more satisfied than members of less cohesive work groups? • Do consumers experience cognitive dissonance in low-involvement situations?

Applied Research Conducted when a decision must be made about a specific real-life problem.

Applied Research Examples • Should McDonalds add Italian pasta dinners to its menu? • Business research told McDonald’s it should not? • Should Procter & Gamble add a high-priced home teeth bleaching kit to its product line?

Summarizing Applied And Basic Research

Applied research is research undertaken to solve practical problems rather than to acquire knowledge for knowledge sake. Basic research is experimental and theoretical work undertaken to acquire new knowledge without looking for long-term benefits other than the advancement of knowledge.

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Home Blog Presentation Ideas How to Create and Deliver a Research Presentation

How to Create and Deliver a Research Presentation

Every research endeavor ends up with the communication of its findings. Graduate-level research culminates in a thesis defense , while many academic and scientific disciplines are published in peer-reviewed journals. In a business context, PowerPoint research presentation is the default format for reporting the findings to stakeholders.

Condensing months of work into a few slides can prove to be challenging. It requires particular skills to create and deliver a research presentation that promotes informed decisions and drives long-term projects forward.

Table of Contents

What is a Research Presentation

Key slides for creating a research presentation, tips when delivering a research presentation, how to present sources in a research presentation, recommended templates to create a research presentation.

A research presentation is the communication of research findings, typically delivered to an audience of peers, colleagues, students, or professionals. In the academe, it is meant to showcase the importance of the research paper , state the findings and the analysis of those findings, and seek feedback that could further the research.

The presentation of research becomes even more critical in the business world as the insights derived from it are the basis of strategic decisions of organizations. Information from this type of report can aid companies in maximizing the sales and profit of their business. Major projects such as research and development (R&D) in a new field, the launch of a new product or service, or even corporate social responsibility (CSR) initiatives will require the presentation of research findings to prove their feasibility.

Market research and technical research are examples of business-type research presentations you will commonly encounter.

In this article, we’ve compiled all the essential tips, including some examples and templates, to get you started with creating and delivering a stellar research presentation tailored specifically for the business context.

Various research suggests that the average attention span of adults during presentations is around 20 minutes, with a notable drop in an engagement at the 10-minute mark . Beyond that, you might see your audience doing other things.

How can you avoid such a mistake? The answer lies in the adage “keep it simple, stupid” or KISS. We don’t mean dumbing down your content but rather presenting it in a way that is easily digestible and accessible to your audience. One way you can do this is by organizing your research presentation using a clear structure.

Here are the slides you should prioritize when creating your research presentation PowerPoint.

1. Title Page

The title page is the first thing your audience will see during your presentation, so put extra effort into it to make an impression. Of course, writing presentation titles and title pages will vary depending on the type of presentation you are to deliver. In the case of a research presentation, you want a formal and academic-sounding one. It should include:

The full title of the report
The date of the report
The name of the researchers or department in charge of the report
The name of the organization for which the presentation is intended

When writing the title of your research presentation, it should reflect the topic and objective of the report. Focus only on the subject and avoid adding redundant phrases like “A research on” or “A study on.” However, you may use phrases like “Market Analysis” or “Feasibility Study” because they help identify the purpose of the presentation. Doing so also serves a long-term purpose for the filing and later retrieving of the document.

Here’s a sample title page for a hypothetical market research presentation from Gillette .

2. Executive Summary Slide

The executive summary marks the beginning of the body of the presentation, briefly summarizing the key discussion points of the research. Specifically, the summary may state the following:

The purpose of the investigation and its significance within the organization’s goals
The methods used for the investigation
The major findings of the investigation
The conclusions and recommendations after the investigation

Although the executive summary encompasses the entry of the research presentation, it should not dive into all the details of the work on which the findings, conclusions, and recommendations were based. Creating the executive summary requires a focus on clarity and brevity, especially when translating it to a PowerPoint document where space is limited.

Each point should be presented in a clear and visually engaging manner to capture the audience’s attention and set the stage for the rest of the presentation. Use visuals, bullet points, and minimal text to convey information efficiently.

Executive Summary slide in a Research Presentation

3. Introduction/ Project Description Slides

In this section, your goal is to provide your audience with the information that will help them understand the details of the presentation. Provide a detailed description of the project, including its goals, objectives, scope, and methods for gathering and analyzing data.

You want to answer these fundamental questions:

What specific questions are you trying to answer, problems you aim to solve, or opportunities you seek to explore?
Why is this project important, and what prompted it?
What are the boundaries of your research or initiative?
How were the data gathered?

Important: The introduction should exclude specific findings, conclusions, and recommendations.

Action Evaluation Matrix in a Research Presentation

4. Data Presentation and Analyses Slides

This is the longest section of a research presentation, as you’ll present the data you’ve gathered and provide a thorough analysis of that data to draw meaningful conclusions. The format and components of this section can vary widely, tailored to the specific nature of your research.

For example, if you are doing market research, you may include the market potential estimate, competitor analysis, and pricing analysis. These elements will help your organization determine the actual viability of a market opportunity.

Visual aids like charts, graphs, tables, and diagrams are potent tools to convey your key findings effectively. These materials may be numbered and sequenced (Figure 1, Figure 2, and so forth), accompanied by text to make sense of the insights.

Data and Analysis slide in a Research Presentation

5. Conclusions

The conclusion of a research presentation is where you pull together the ideas derived from your data presentation and analyses in light of the purpose of the research. For example, if the objective is to assess the market of a new product, the conclusion should determine the requirements of the market in question and tell whether there is a product-market fit.

Designing your conclusion slide should be straightforward and focused on conveying the key takeaways from your research. Keep the text concise and to the point. Present it in bullet points or numbered lists to make the content easily scannable.

Conclusion Slide in a Research Presentation

6. Recommendations

The findings of your research might reveal elements that may not align with your initial vision or expectations. These deviations are addressed in the recommendations section of your presentation, which outlines the best course of action based on the result of the research.

What emerging markets should we target next? Do we need to rethink our pricing strategies? Which professionals should we hire for this special project? — these are some of the questions that may arise when coming up with this part of the research.

Recommendations may be combined with the conclusion, but presenting them separately to reinforce their urgency. In the end, the decision-makers in the organization or your clients will make the final call on whether to accept or decline the recommendations.

Recommendations slide in Research Presentation

7. Questions Slide

Members of your audience are not involved in carrying out your research activity, which means there’s a lot they don’t know about its details. By offering an opportunity for questions, you can invite them to bridge that gap, seek clarification, and engage in a dialogue that enhances their understanding.

If your research is more business-oriented, facilitating a question and answer after your presentation becomes imperative as it’s your final appeal to encourage buy-in for your recommendations.

A simple “Ask us anything” slide can indicate that you are ready to accept questions.

1. Focus on the Most Important Findings

The truth about presenting research findings is that your audience doesn’t need to know everything. Instead, they should receive a distilled, clear, and meaningful overview that focuses on the most critical aspects.

You will likely have to squeeze in the oral presentation of your research into a 10 to 20-minute presentation, so you have to make the most out of the time given to you. In the presentation, don’t soak in the less important elements like historical backgrounds. Decision-makers might even ask you to skip these portions and focus on sharing the findings.

2. Do Not Read Word-per-word

Reading word-for-word from your presentation slides intensifies the danger of losing your audience’s interest. Its effect can be detrimental, especially if the purpose of your research presentation is to gain approval from the audience. So, how can you avoid this mistake?

Make a conscious design decision to keep the text on your slides minimal. Your slides should serve as visual cues to guide your presentation.
Structure your presentation as a narrative or story. Stories are more engaging and memorable than dry, factual information.
Prepare speaker notes with the key points of your research. Glance at it when needed.
Engage with the audience by maintaining eye contact and asking rhetorical questions.

3. Don’t Go Without Handouts

Handouts are paper copies of your presentation slides that you distribute to your audience. They typically contain the summary of your key points, but they may also provide supplementary information supporting data presented through tables and graphs.

The purpose of distributing presentation handouts is to easily retain the key points you presented as they become good references in the future. Distributing handouts in advance allows your audience to review the material and come prepared with questions or points for discussion during the presentation.

4. Actively Listen

An equally important skill that a presenter must possess aside from speaking is the ability to listen. We are not just talking about listening to what the audience is saying but also considering their reactions and nonverbal cues. If you sense disinterest or confusion, you can adapt your approach on the fly to re-engage them.

For example, if some members of your audience are exchanging glances, they may be skeptical of the research findings you are presenting. This is the best time to reassure them of the validity of your data and provide a concise overview of how it came to be. You may also encourage them to seek clarification.

5. Be Confident

Anxiety can strike before a presentation – it’s a common reaction whenever someone has to speak in front of others. If you can’t eliminate your stress, try to manage it.

People hate public speaking not because they simply hate it. Most of the time, it arises from one’s belief in themselves. You don’t have to take our word for it. Take Maslow’s theory that says a threat to one’s self-esteem is a source of distress among an individual.

Now, how can you master this feeling? You’ve spent a lot of time on your research, so there is no question about your topic knowledge. Perhaps you just need to rehearse your research presentation. If you know what you will say and how to say it, you will gain confidence in presenting your work.

All sources you use in creating your research presentation should be given proper credit. The APA Style is the most widely used citation style in formal research.

In-text citation

Add references within the text of your presentation slide by giving the author’s last name, year of publication, and page number (if applicable) in parentheses after direct quotations or paraphrased materials. As in:

The alarming rate at which global temperatures rise directly impacts biodiversity (Smith, 2020, p. 27).

If the author’s name and year of publication are mentioned in the text, add only the page number in parentheses after the quotations or paraphrased materials. As in:

According to Smith (2020), the alarming rate at which global temperatures rise directly impacts biodiversity (p. 27).

Image citation

All images from the web, including photos, graphs, and tables, used in your slides should be credited using the format below.

Creator’s Last Name, First Name. “Title of Image.” Website Name, Day Mo. Year, URL. Accessed Day Mo. Year.

Work cited page

A work cited page or reference list should follow after the last slide of your presentation. The list should be alphabetized by the author’s last name and initials followed by the year of publication, the title of the book or article, the place of publication, and the publisher. As in:

Smith, J. A. (2020). Climate Change and Biodiversity: A Comprehensive Study. New York, NY: ABC Publications.

When citing a document from a website, add the source URL after the title of the book or article instead of the place of publication and the publisher. As in:

Smith, J. A. (2020). Climate Change and Biodiversity: A Comprehensive Study. Retrieved from https://www.smith.com/climate-change-and-biodiversity.

1. Research Project Presentation PowerPoint Template

A slide deck containing 18 different slides intended to take off the weight of how to make a research presentation. With tons of visual aids, presenters can reference existing research on similar projects to this one – or link another research presentation example – provide an accurate data analysis, disclose the methodology used, and much more.

Use This Template

2. Research Presentation Scientific Method Diagram PowerPoint Template

Whenever you intend to raise questions, expose the methodology you used for your research, or even suggest a scientific method approach for future analysis, this circular wheel diagram is a perfect fit for any presentation study.

Customize all of its elements to suit the demands of your presentation in just minutes.

3. Thesis Research Presentation PowerPoint Template

If your research presentation project belongs to academia, then this is the slide deck to pair that presentation. With a formal aesthetic and minimalistic style, this research presentation template focuses only on exposing your information as clearly as possible.

Use its included bar charts and graphs to introduce data, change the background of each slide to suit the topic of your presentation, and customize each of its elements to meet the requirements of your project with ease.

4. Animated Research Cards PowerPoint Template

Visualize ideas and their connection points with the help of this research card template for PowerPoint. This slide deck, for example, can help speakers talk about alternative concepts to what they are currently managing and its possible outcomes, among different other usages this versatile PPT template has. Zoom Animation effects make a smooth transition between cards (or ideas).

5. Research Presentation Slide Deck for PowerPoint

With a distinctive professional style, this research presentation PPT template helps business professionals and academics alike to introduce the findings of their work to team members or investors.

By accessing this template, you get the following slides:

Introduction
Problem Statement
Research Questions
Conceptual Research Framework (Concepts, Theories, Actors, & Constructs)
Study design and methods
Population & Sampling
Data Collection
Data Analysis

Check it out today and craft a powerful research presentation out of it!

A successful research presentation in business is not just about presenting data; it’s about persuasion to take meaningful action. It’s the bridge that connects your research efforts to the strategic initiatives of your organization. To embark on this journey successfully, planning your presentation thoroughly is paramount, from designing your PowerPoint to the delivery.

Take a look and get inspiration from the sample research presentation slides above, put our tips to heart, and transform your research findings into a compelling call to action.

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Business Research Methods

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Jacky Nicolson

Kamrul Hasan

RESEARCH METHODOLOGY (Basis in the Management and Business Process)

Boyke Hatman

Research method is a method or scientific technique to obtain data with specific purposes and uses. The scientific means or techniques in question are where research activities are carried out based on scientific characteristics. This is a set of rules, activities, and procedures used by the perpetrators. The methodology is also a theoretical analysis of a method or method. Research is a systematic investigation to increase knowledge, as well as systematic and organized efforts to investigate certain problems that require answers. The nature of research can be understood by studying various aspects that encourage research to do it properly. Every person has a different motivation, including influenced by their goals and profession. Motivation and research objectives in general are basically the same, namely research is a reflection of the desire of people who always try to know something. The desire to acquire and develop knowledge is a basic human need which is generally a motivation to conduct research. The validity of research data can be obtained by using valid instruments, using appropriate and adequate amounts of data sources, as well as correct data collection and analysis methods. To obtain reliable data, the instrument must be reliable and the research carried out repeatedly. Furthermore, to obtain objective data, the number of sample data sources approaches the population.Each study has specific goals and uses. In general, there are three types of research objectives, namely the nature of discovery, verification and development. The finding means that the data obtained from research is truly new data that has not been previously known.

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Many aspirants in business school find it challenging to write research articles, and few receive a specific course in presenting their research work in a written layout. Nevertheless, the publication is often crucial for career and research advancement to achieve grants, academic qualifications, or all these drives. This article stimulates research motivation and satisfy research urge among business school students. The primary roles of business students in conducting research are to increase knowledge in the discipline and provide evidence for informing and advancing business styles, policies, and implications to develop economic outcomes for society. The business research process may generate fear and apathy towards students. Simultaneously, they may have confusion and misunderstanding in research preparation-what it is, and how to do it? To achieve business leadership in the future, business school students should at the very least understand evidence-based research and the research process. Thus, this paper finds a rationale to explain the business research process step by step by demonstrating possible examples and has been deliberately practical rather than theoretically focused. The paper outlines the main sections that an average article should cover,

sciepub.com SciEP

This paper deals with the conceptuality of the Business research methodology e.g. the meaning of the research, objectives, motivation and types of research. The basic approaches to research, research methods versus methodology, research process, sorts of research i.e formulation of the research problem, extensive literature survey, development of working hypotheses, preparing the research design, execution of the project, analysis of the data, hypothesis-testing, generalizations and interpretations and preparation of the report have also been described along with the criteria of good research and problems, issues experienced encountered by Iranian researchers.

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Case study A case study is an in depth study of a particular situation rather than a sweeping statistical survey. It is a method used to narrow down a very broad field of research into one easily researchable topic. The researcher will have to do the case study of telecommunication Longitudinal Longitudinal study is an observational study that employs continuous or repeated measures to follow particular individuals over prolonged period of time often years or decades. Longitudinal study collects data that is either qualitative or quantitative in nature. In longitudinal study a survey creator is not interfering with survey respondents. Survey respondents are observed over a period of time ranging from months to even decades to observe any changes in them or their attitude. Cross sectional A cross-sectional study involves looking at people who differ on one key characteristic at one specific point in time. The data is collected at the same time from people who are similar in other characteristics but different in a key factor of interest such as age, income levels, or geographic location. Participants are usually separated into groups known as cohorts. This type of study uses different groups of people who differ in the variable of interest but who share other characteristics such as socioeconomic status, educational background, and ethnicity.

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After many years of working with undergraduate, postgraduate and research students we recognise only too well the struggles that they often experience wrestling with the somewhat strange and seemingly obtuse language used to describe research philosophy. We once experienced similar difficulties and empathise with the confusion and lack of confidence that flows from being unclear whether you have really understood terms such as methodology, ontology or epistemology. We set out to produce a text that dealt with two problems. The first was to provide something that guides novice researchers through the whole process from identifying a topic to the writing up of findings via engagement with the literature and a brief overview of both qualitative and quantitative techniques. The second problem we wanted to tackle related to what we often refer to as ‘the ologies’. Here we wanted to offer a structured approach to familiarising yourself with the terminology and to demonstrate how a nested set of descriptions builds towards a coherent, comprehensive and consistent articulation of your research paradigm. We are indebted to our colleagues for their help in delivering on the first of these two problems in the first edition of the book. This was achieved at a pace which seemed frankly ridiculous but which produced a remarkably coherent guide for novice researchers. Despite positive feedback on many aspects of the first edition from both students and colleagues, we were however convinced that we could improve in relation to ‘the ologies’. For this reason, the second edition features some relatively minor changes to many chapters and a complete rewrite of our account of research philosophy. Central to the revised text is the methods map (see Chapter 4), which sets out a logical process for researchers to articulate their position in relation to five key aspects of their research philosophy. We have road tested this approach with many colleagues and students to ensure that it is clear and concise. In addition, we have developed a free app to accompany the book and this enables novice researcher to quickly develop a comprehensive justification of their particular research design in an interactive way. We would acknowledge that the methods map makes some simplifications and would suggest that for all but the most sophisticated of purposes, this is entirely appropriate. Indeed, if you are well enough versed in the philosophical nuances of knowledge explored in the method map then you are probably not part of our intended audience since you already possess the skills, confidence and capacity to articulate and defend the underpinning philosophical assumptions of your research. For everyone else, we hope that the second edition of Research Methods for Business and Management helps demystify the dreaded ‘ologies’.

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Value of Market Research - AQA A Level Business - Lesson Powerpoint

Subject: Business and finance

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Resource type: Lesson (complete)

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Comprehensive lesson containing a full presentation and model answers included.

The lesson outlines all the specification of 3.3.2 Understanding markets and customers

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This lesson teaches the following content:

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Market research & success of an organisation

Key features of this lesson include:

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3.3.2 Understanding markets and customers - AQA A Level Business Studies

Comprehensive lesson pack containing a full presentation and model answers included. The lesson pack outlines all the specification of 3.3.2 Understanding markets and customers 8 lessons, 179 slides, Case Studies, Questions, Answers & Formative Assessment. I aim to make high quality lessons & my lessons are very focused on exam technique. This lesson teaches the following content: • Marketing Calculations • Types of Market Research • Value of Market Research • Sampling • Interpreting marketing data • Price Elasticity of Demand • Income Elasticity of Demand Key features of this lesson include: • Retrieval practice questions • Pre-Formatted slides (with the option of editing them too with slide master) • PeCanPie Essay Planner Free • Answers given • Real life examples • Scaffolding for lower ability • Updated to new specification • All questions based on real questions that have appeared in exams Click on the link below to check out a FREE AQA A Level Business lesson to get an idea of what this resource entails: Price Elasticity of Demand https://www.tes.com/teaching-resource/resource-13054401 Buy all resource individually: • Calculating Market Size, Share & Growth: https://www.tes.com/teaching-resource/resource-12951569 • Types of Market Research: https://www.tes.com/teaching-resource/resource-13040149 • Types of Market Research: https://www.tes.com/teaching-resource/resource-13054410 • Sampling: https://www.tes.com/teaching-resource/resource-13054415 • Interpreting marketing data: https://www.tes.com/teaching-resource/resource-13054417 • Price Elasticity of Demand: https://www.tes.com/teaching-resource/resource-13054401 • Income Elasticity of Demand: https://www.tes.com/teaching-resource/resource-13054420 • The Use of Data in Marketing Decision Making: https://tes.com/teaching-resource/resource-13054423 I would really appreciate feedback if you kindly leave a review down below, you will be able to claim any resource (up to £5) for FREE. Just email [email protected] with your username and your chosen resource.

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How to Make a Research Presentation PowerPoint: Essential Tips for Tech Professionals

Creating an effective research presentation PowerPoint doesn’t have to be daunting. By presenting your findings clearly and engagingly, you can captivate your audience and convey your message powerfully. One of the most critical steps is to understand your audience and tailor your content to their background and interests. This not only ensures that your information is relevant but also helps maintain their attention throughout your presentation.

A laptop with a blank PowerPoint slide open, a desk with research articles, and a notebook with a pen

In our experience, a compelling introduction is key. Start with the title of your report, the date, and the researchers’ names. This sets a professional tone and immediately grounds your audience in the scope and purpose of your presentation. Engaging your audience from the get-go with these basics will create a solid foundation for the rest of your talk. Many presentations fall short by jumping straight into dense data—instead, ease your audience in with context and relevance.

Less is more when it comes to slides. Use clear, concise text and avoid overloading slides with too many details. Stick to clean visuals and simple fonts to keep the focus on what you’re saying rather than how it looks. Your slides should complement, not compete with your narrative. Let’s make sure our audience leaves our presentation not only informed but also inspired to delve deeper into our research.

1.1 Visual Elements
1.2 Content Organization
1.3 Simplifying Complex Data
2.1 Engagement Techniques
2.2 Practice and Delivery
2.3 Handling Questions
3 The Art of Conclusions
4.1 Structuring Your Narrative
4.2 Analyzing Research Content

Designing Engaging Slides

Creating a compelling research presentation rests on effective slide design. Key elements include captivating visuals, structured content, and simplified data representation.

Visual Elements

In our slides, visuals are the hook that captures the audience’s attention right off the bat. High-quality images and graphics can elevate the message, making the content more relatable and easier to understand. We should opt for a clean and professional look by choosing a consistent theme with balanced fonts and colors . Fonts should be legible, avoiding overly fancy styles. Stick to a maximum of two or three different fonts.

With graphics , less is more. Too many visuals can clutter the slides and distract from the main message. Using white space effectively can also make slides look less crowded and more digestible. Bullet points and icons can break up text and highlight key points.

Content Organization

Organizing our content logically is the backbone of an effective presentation. Start with a clear outline that includes headings and subheadings to guide the audience through the material. Each slide should convey one key message . Overloading slides with information can overwhelm the audience and dilute the impact of our main points.

Use lists and bullet points to simplify information, ensuring each point is concise. Transition smoothly from one slide to the next, maintaining a coherent flow that reinforces the narrative. Splitting content into easily digestible chunks makes it more engaging and understandable.

Simplifying Complex Data

Data can be daunting, but with the right approach, we can transform complex information into engaging content. Utilizing graphs , charts , and tables helps in breaking down and illustrating complex data points clearly. These visual tools make data analysis more approachable and digestible.

When showcasing data, focus on only the most relevant figures. Overloading slides with numbers can lead to confusion. Summarizing key points concisely helps in keeping the audience’s attention. Lastly, ensure our charts and graphs are easy to read, using contrasting colors to highlight important data points.

Delivering Effective Presentations

When delivering a research presentation, maintaining the audience’s engagement, practicing the delivery, and effectively handling questions are key to success.

Engagement Techniques

Engaging our audience is crucial. Eye contact is the foundation; it establishes a connection and shows confidence. We should make a conscious effort to glance around the room, ensuring everyone feels acknowledged.

Incorporating anecdotes or relevant personal experiences can also make content more relatable and memorable. Adding visual aids like graphs and photos can break up text and grab attention.

Using interactive tools such as polls or prompting short discussions keeps the audience active. A touch of humor at appropriate moments can lighten up the room as well.

Remember: An engaging presentation often leaves a lasting impression on the audience.

Practice and Delivery

Practicing our presentation extensively leads to smoother delivery. Rehearsing aloud in front of a mirror or presenting to a small group of colleagues ensures we’re well-prepared. It’s also beneficial to time our presentation, helping us stick to the allotted time without rushing.

Speaking clearly and at a controlled pace is equally important. We need to enunciate words and project our voice so that everyone in the room can hear us. Monitor body language —standing straight, moving purposefully, but never fidgeting—demonstrates confidence .

Using brief notes or cue cards can help stay on track without reading verbatim. This makes the presentation sound natural and keeps the connection with the audience.

Handling Questions

Handling questions with poise and confidence can significantly enhance the credibility of our presentation. After concluding, invite questions and be ready to listen attentively .

We should repeat each question for clarity and to ensure everyone heard it. If unsure about an answer, it’s perfectly okay to admit it. Promise to follow up after the presentation if needed.

Encouraging a friendly discussion rather than a one-sided Q&A can also promote a more engaging session. Remember, answering thoughtfully reflects our expertise and preparedness.

The Art of Conclusions

Wrapping up a research presentation requires finesse to leave a lasting impression. We need to connect everything together and reinforce our key points.

A powerful conclusion stems from a summary of our findings. Outline the crucial insights. What did we learn?

Next, we should include recommendations . Offer advice based on our research. What actions should be taken next?

Incorporating a call for future research is valuable. Highlight gaps that still need filling. What questions remain unanswered?

To keep our audience engaged, let’s use clear and bold statements. For example:

Expressing gratitude also helps. Thank the audience for their time and participation. It’s courteous and leaves a good impression.

Finally, it’s important to invite questions . Show openness and confidence in addressing their curiosities. This invites dialogue and further engagement.

Remember: our conclusion is our last chance to make our point clear and memorable. Make it count! 🌟

Research Presentations

Crafting a compelling research presentation involves organizing your narrative structure and analyzing your research content. These elements ensure that your message is clear and engaging.

Structuring Your Narrative

A strong narrative enhances the clarity and impact of a research presentation. We start by introducing the purpose and significance of our research, grabbing the audience’s attention right from the beginning. Establishing the background helps provide context, making it easier for the audience to grasp our findings.

To make our narrative engaging, we should weave a story around the research question. This involves outlining the problem, explaining our methodology, and presenting our results in a way that keeps the audience hooked. Using a logical flow ensures that each point builds upon the last, leading to a compelling conclusion.

Analyzing Research Content

Carefully analyzing our research content is crucial for a successful presentation. We need to highlight the key findings and significant data, ensuring that complex information is broken down into digestible parts. Utilizing visuals like graphs and tables can aid in making our data more accessible and engaging.

When discussing our methods and data collection, we should be transparent and detailed, addressing any potential questions the audience might have. Emphasizing the results and demonstrating their implications helps underline the value of our research. This comprehensive approach makes sure that our audience leaves with a clear understanding of our work and its importance.

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Methodology

How to Write a Literature Review | Guide, Examples, & Templates

How to Write a Literature Review | Guide, Examples, & Templates

Published on January 2, 2023 by Shona McCombes . Revised on September 11, 2023.

What is a literature review? A literature review is a survey of scholarly sources on a specific topic. It provides an overview of current knowledge, allowing you to identify relevant theories, methods, and gaps in the existing research that you can later apply to your paper, thesis, or dissertation topic .

There are five key steps to writing a literature review:

Search for relevant literature
Evaluate sources
Identify themes, debates, and gaps
Outline the structure
Write your literature review

A good literature review doesn’t just summarize sources—it analyzes, synthesizes , and critically evaluates to give a clear picture of the state of knowledge on the subject.

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What is the purpose of a literature review, examples of literature reviews, step 1 – search for relevant literature, step 2 – evaluate and select sources, step 3 – identify themes, debates, and gaps, step 4 – outline your literature review’s structure, step 5 – write your literature review, free lecture slides, other interesting articles, frequently asked questions, introduction.

Quick Run-through
Step 1 & 2

When you write a thesis , dissertation , or research paper , you will likely have to conduct a literature review to situate your research within existing knowledge. The literature review gives you a chance to:

Demonstrate your familiarity with the topic and its scholarly context
Develop a theoretical framework and methodology for your research
Position your work in relation to other researchers and theorists
Show how your research addresses a gap or contributes to a debate
Evaluate the current state of research and demonstrate your knowledge of the scholarly debates around your topic.

Writing literature reviews is a particularly important skill if you want to apply for graduate school or pursue a career in research. We’ve written a step-by-step guide that you can follow below.

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Writing literature reviews can be quite challenging! A good starting point could be to look at some examples, depending on what kind of literature review you’d like to write.

Example literature review #1: “Why Do People Migrate? A Review of the Theoretical Literature” ( Theoretical literature review about the development of economic migration theory from the 1950s to today.)
Example literature review #2: “Literature review as a research methodology: An overview and guidelines” ( Methodological literature review about interdisciplinary knowledge acquisition and production.)
Example literature review #3: “The Use of Technology in English Language Learning: A Literature Review” ( Thematic literature review about the effects of technology on language acquisition.)
Example literature review #4: “Learners’ Listening Comprehension Difficulties in English Language Learning: A Literature Review” ( Chronological literature review about how the concept of listening skills has changed over time.)

You can also check out our templates with literature review examples and sample outlines at the links below.

Download Word doc Download Google doc

Before you begin searching for literature, you need a clearly defined topic .

If you are writing the literature review section of a dissertation or research paper, you will search for literature related to your research problem and questions .

Make a list of keywords

Start by creating a list of keywords related to your research question. Include each of the key concepts or variables you’re interested in, and list any synonyms and related terms. You can add to this list as you discover new keywords in the process of your literature search.

Social media, Facebook, Instagram, Twitter, Snapchat, TikTok
Body image, self-perception, self-esteem, mental health
Generation Z, teenagers, adolescents, youth

Search for relevant sources

Use your keywords to begin searching for sources. Some useful databases to search for journals and articles include:

Your university’s library catalogue
Google Scholar
Project Muse (humanities and social sciences)
Medline (life sciences and biomedicine)
EconLit (economics)
Inspec (physics, engineering and computer science)

You can also use boolean operators to help narrow down your search.

Make sure to read the abstract to find out whether an article is relevant to your question. When you find a useful book or article, you can check the bibliography to find other relevant sources.

You likely won’t be able to read absolutely everything that has been written on your topic, so it will be necessary to evaluate which sources are most relevant to your research question.

For each publication, ask yourself:

What question or problem is the author addressing?
What are the key concepts and how are they defined?
What are the key theories, models, and methods?
Does the research use established frameworks or take an innovative approach?
What are the results and conclusions of the study?
How does the publication relate to other literature in the field? Does it confirm, add to, or challenge established knowledge?
What are the strengths and weaknesses of the research?

Make sure the sources you use are credible , and make sure you read any landmark studies and major theories in your field of research.

You can use our template to summarize and evaluate sources you’re thinking about using. Click on either button below to download.

Take notes and cite your sources

As you read, you should also begin the writing process. Take notes that you can later incorporate into the text of your literature review.

It is important to keep track of your sources with citations to avoid plagiarism . It can be helpful to make an annotated bibliography , where you compile full citation information and write a paragraph of summary and analysis for each source. This helps you remember what you read and saves time later in the process.

Prevent plagiarism. Run a free check.

To begin organizing your literature review’s argument and structure, be sure you understand the connections and relationships between the sources you’ve read. Based on your reading and notes, you can look for:

Trends and patterns (in theory, method or results): do certain approaches become more or less popular over time?
Themes: what questions or concepts recur across the literature?
Debates, conflicts and contradictions: where do sources disagree?
Pivotal publications: are there any influential theories or studies that changed the direction of the field?
Gaps: what is missing from the literature? Are there weaknesses that need to be addressed?

This step will help you work out the structure of your literature review and (if applicable) show how your own research will contribute to existing knowledge.

Most research has focused on young women.
There is an increasing interest in the visual aspects of social media.
But there is still a lack of robust research on highly visual platforms like Instagram and Snapchat—this is a gap that you could address in your own research.

There are various approaches to organizing the body of a literature review. Depending on the length of your literature review, you can combine several of these strategies (for example, your overall structure might be thematic, but each theme is discussed chronologically).

Chronological

The simplest approach is to trace the development of the topic over time. However, if you choose this strategy, be careful to avoid simply listing and summarizing sources in order.

Try to analyze patterns, turning points and key debates that have shaped the direction of the field. Give your interpretation of how and why certain developments occurred.

If you have found some recurring central themes, you can organize your literature review into subsections that address different aspects of the topic.

For example, if you are reviewing literature about inequalities in migrant health outcomes, key themes might include healthcare policy, language barriers, cultural attitudes, legal status, and economic access.

Methodological

If you draw your sources from different disciplines or fields that use a variety of research methods , you might want to compare the results and conclusions that emerge from different approaches. For example:

Look at what results have emerged in qualitative versus quantitative research
Discuss how the topic has been approached by empirical versus theoretical scholarship
Divide the literature into sociological, historical, and cultural sources

Theoretical

A literature review is often the foundation for a theoretical framework . You can use it to discuss various theories, models, and definitions of key concepts.

You might argue for the relevance of a specific theoretical approach, or combine various theoretical concepts to create a framework for your research.

Like any other academic text , your literature review should have an introduction , a main body, and a conclusion . What you include in each depends on the objective of your literature review.

The introduction should clearly establish the focus and purpose of the literature review.

Depending on the length of your literature review, you might want to divide the body into subsections. You can use a subheading for each theme, time period, or methodological approach.

As you write, you can follow these tips:

Summarize and synthesize: give an overview of the main points of each source and combine them into a coherent whole
Analyze and interpret: don’t just paraphrase other researchers — add your own interpretations where possible, discussing the significance of findings in relation to the literature as a whole
Critically evaluate: mention the strengths and weaknesses of your sources
Write in well-structured paragraphs: use transition words and topic sentences to draw connections, comparisons and contrasts

In the conclusion, you should summarize the key findings you have taken from the literature and emphasize their significance.

When you’ve finished writing and revising your literature review, don’t forget to proofread thoroughly before submitting. Not a language expert? Check out Scribbr’s professional proofreading services !

This article has been adapted into lecture slides that you can use to teach your students about writing a literature review.

Scribbr slides are free to use, customize, and distribute for educational purposes.

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If you want to know more about the research process , methodology , research bias , or statistics , make sure to check out some of our other articles with explanations and examples.

Sampling methods
Simple random sampling
Stratified sampling
Cluster sampling
Likert scales
Reproducibility

Statistics

Null hypothesis
Statistical power
Probability distribution
Effect size
Poisson distribution

Research bias

Optimism bias
Cognitive bias
Implicit bias
Hawthorne effect
Anchoring bias
Explicit bias

A literature review is a survey of scholarly sources (such as books, journal articles, and theses) related to a specific topic or research question .

It is often written as part of a thesis, dissertation , or research paper , in order to situate your work in relation to existing knowledge.

There are several reasons to conduct a literature review at the beginning of a research project:

To familiarize yourself with the current state of knowledge on your topic
To ensure that you’re not just repeating what others have already done
To identify gaps in knowledge and unresolved problems that your research can address
To develop your theoretical framework and methodology
To provide an overview of the key findings and debates on the topic

Writing the literature review shows your reader how your work relates to existing research and what new insights it will contribute.

The literature review usually comes near the beginning of your thesis or dissertation . After the introduction , it grounds your research in a scholarly field and leads directly to your theoretical framework or methodology .

A literature review is a survey of credible sources on a topic, often used in dissertations , theses, and research papers . Literature reviews give an overview of knowledge on a subject, helping you identify relevant theories and methods, as well as gaps in existing research. Literature reviews are set up similarly to other academic texts , with an introduction , a main body, and a conclusion .

An annotated bibliography is a list of source references that has a short description (called an annotation ) for each of the sources. It is often assigned as part of the research process for a paper .

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Introducing Microsoft 365 Copilot – your copilot for work

Mar 16, 2023 | Jared Spataro - CVP, AI at Work

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Humans are hard-wired to dream, to create, to innovate. Each of us seeks to do work that gives us purpose — to write a great novel, to make a discovery, to build strong communities, to care for the sick. The urge to connect to the core of our work lives in all of us. But today, we spend too much time consumed by the drudgery of work on tasks that zap our time, creativity and energy. To reconnect to the soul of our work, we don’t just need a better way of doing the same things. We need a whole new way to work.

Today, we are bringing the power of next-generation AI to work. Introducing Microsoft 365 Copilot — your copilot for work . It combines the power of large language models (LLMs) with your data in the Microsoft Graph and the Microsoft 365 apps to turn your words into the most powerful productivity tool on the planet.

“Today marks the next major step in the evolution of how we interact with computing, which will fundamentally change the way we work and unlock a new wave of productivity growth,” said Satya Nadella, Chairman and CEO, Microsoft. “With our new copilot for work, we’re giving people more agency and making technology more accessible through the most universal interface — natural language.”

Copilot is integrated into Microsoft 365 in two ways. It works alongside you, embedded in the Microsoft 365 apps you use every day — Word, Excel, PowerPoint, Outlook, Teams and more — to unleash creativity, unlock productivity and uplevel skills. Today we’re also announcing an entirely new experience: Business Chat . Business Chat works across the LLM, the Microsoft 365 apps, and your data — your calendar, emails, chats, documents, meetings and contacts — to do things you’ve never been able to do before. You can give it natural language prompts like “Tell my team how we updated the product strategy,” and it will generate a status update based on the morning’s meetings, emails and chat threads.

With Copilot, you’re always in control. You decide what to keep, modify or discard. Now, you can be more creative in Word, more analytical in Excel, more expressive in PowerPoint, more productive in Outlook and more collaborative in Teams.

Microsoft 365 Copilot transforms work in three ways:

Unleash creativity. With Copilot in Word, you can jump-start the creative process so you never start with a blank slate again. Copilot gives you a first draft to edit and iterate on — saving hours in writing, sourcing, and editing time. Sometimes Copilot will be right, other times usefully wrong — but it will always put you further ahead. You’re always in control as the author, driving your unique ideas forward, prompting Copilot to shorten, rewrite or give feedback. Copilot in PowerPoint helps you create beautiful presentations with a simple prompt, adding relevant content from a document you made last week or last year. And with Copilot in Excel, you can analyze trends and create professional-looking data visualizations in seconds.

Unlock productivity. We all want to focus on the 20% of our work that really matters, but 80% of our time is consumed with busywork that bogs us down. Copilot lightens the load. From summarizing long email threads to quickly drafting suggested replies, Copilot in Outlook helps you clear your inbox in minutes, not hours. And every meeting is a productive meeting with Copilot in Teams. It can summarize key discussion points — including who said what and where people are aligned and where they disagree — and suggest action items, all in real time during a meeting. And with Copilot in Power Platform, anyone can automate repetitive tasks, create chatbots and go from idea to working app in minutes.

GitHub data shows that Copilot promises to unlock productivity for everyone. Among developers who use GitHub Copilot, 88% say they are more productive, 74% say that they can focus on more satisfying work, and 77% say it helps them spend less time searching for information or examples.

But Copilot doesn’t just supercharge individual productivity. It creates a new knowledge model for every organization — harnessing the massive reservoir of data and insights that lies largely inaccessible and untapped today. Business Chat works across all your business data and apps to surface the information and insights you need from a sea of data — so knowledge flows freely across the organization, saving you valuable time searching for answers. You will be able to access Business Chat from Microsoft 365.com, from Bing when you’re signed in with your work account, or from Teams.

Uplevel skills. Copilot makes you better at what you’re good at and lets you quickly master what you’ve yet to learn. The average person uses only a handful of commands — such as “animate a slide” or “insert a table” — from the thousands available across Microsoft 365. Now, all that rich functionality is unlocked using just natural language. And this is only the beginning.

Copilot will fundamentally change how people work with AI and how AI works with people. As with any new pattern of work, there’s a learning curve — but those who embrace this new way of working will quickly gain an edge.

The Copilot System: Enterprise-ready AI

Microsoft is uniquely positioned to deliver enterprise-ready AI with the Copilot System . Copilot is more than OpenAI’s ChatGPT embedded into Microsoft 365. It’s a sophisticated processing and orchestration engine working behind the scenes to combine the power of LLMs, including GPT-4, with the Microsoft 365 apps and your business data in the Microsoft Graph — now accessible to everyone through natural language.

Grounded in your business data. AI-powered LLMs are trained on a large but limited corpus of data. The key to unlocking productivity in business lies in connecting LLMs to your business data — in a secure, compliant, privacy-preserving way. Microsoft 365 Copilot has real-time access to both your content and context in the Microsoft Graph. This means it generates answers anchored in your business content — your documents, emails, calendar, chats, meetings, contacts and other business data — and combines them with your working context — the meeting you’re in now, the email exchanges you’ve had on a topic, the chat conversations you had last week — to deliver accurate, relevant, contextual responses.

Built on Microsoft’s comprehensive approach to security, compliance and privacy. Copilot is integrated into Microsoft 365 and automatically inherits all your company’s valuable security, compliance, and privacy policies and processes. Two-factor authentication, compliance boundaries, privacy protections, and more make Copilot the AI solution you can trust.

Architected to protect tenant, group and individual data. We know data leakage is a concern for customers. Copilot LLMs are not trained on your tenant data or your prompts. Within your tenant, our time-tested permissioning model ensures that data won’t leak across user groups. And on an individual level, Copilot presents only data you can access using the same technology that we’ve been using for years to secure customer data.

Integrated into the apps millions use every day. Microsoft 365 Copilot is integrated in the productivity apps millions of people use and rely on every day for work and life — Word, Excel, PowerPoint, Outlook, Teams and more. An intuitive and consistent user experience ensures it looks, feels and behaves the same way in Teams as it does in Outlook, with a shared design language for prompts, refinements and commands.

Designed to learn new skills. Microsoft 365 Copilot’s foundational skills are a game changer for productivity: It can already create, summarize, analyze, collaborate and automate using your specific business content and context. But it doesn’t stop there. Copilot knows how to command apps (e.g., “animate this slide”) and work across apps, translating a Word document into a PowerPoint presentation. And Copilot is designed to learn new skills. For example, with Viva Sales, Copilot can learn how to connect to CRM systems of record to pull customer data — like interaction and order histories — into communications. As Copilot learns about new domains and processes, it will be able to perform even more sophisticated tasks and queries.

Committed to building responsibly

At Microsoft, we are guided by our AI principles and Responsible AI Standard and decades of research on AI, grounding and privacy-preserving machine learning. A multidisciplinary team of researchers, engineers and policy experts reviews our AI systems for potential harms and mitigations — refining training data, filtering to limit harmful content, query- and result-blocking sensitive topics, and applying Microsoft technologies like InterpretML and Fairlearn to help detect and correct data bias. We make it clear how the system makes decisions by noting limitations, linking to sources, and prompting users to review, fact-check and adjust content based on subject-matter expertise.

Moving boldly as we learn

In the months ahead, we’re bringing Copilot to all our productivity apps—Word, Excel, PowerPoint, Outlook, Teams, Viva, Power Platform, and more. We’ll share more on pricing and licensing soon. Earlier this month we announced Dynamics 365 Copilot as the world’s first AI Copilot in both CRM and ERP to bring the next-generation AI to every line of business.

Everyone deserves to find purpose and meaning in their work — and Microsoft 365 Copilot can help. To serve the unmet needs of our customers, we must move quickly and responsibly, learning as we go. We’re testing Copilot with a small group of customers to get feedback and improve our models as we scale, and we will expand to more soon.

Learn more on the Microsoft 365 blog and visit WorkLab to get expert insights on how AI will create a brighter future of work for everyone.

And for all the blogs, videos and assets related to today’s announcements, please visit our microsite .

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