business plan on broiler production

[Pdf Sample] Broiler Farm Business Plan Proposal Docx

Starting a broiler chicken business can be a profitable venture for individuals interested in the poultry industry. Raising 1000 broiler chickens requires careful planning and execution to ensure success. This article will guide you through the essential steps of creating a business plan for a broiler chicken operation.

[Pdf Sample] Business Plan For 1000 Broiler Chickens Docx

Table of Contents

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Executive Summary

Market analysis.

Conducting a thorough market analysis is crucial to understanding the demand and competition in the broiler chicken industry. Identify your target market, evaluate customer preferences, and analyze pricing trends. Determine the potential market size and growth rate to assess the viability of your business.

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Business Structure and Location

Choose the appropriate business structure for your broiler chicken operation, such as sole proprietorship, partnership, or limited liability company (LLC). Select a suitable location for your farm, considering factors like proximity to suppliers, markets, and transportation facilities. Ensure compliance with local zoning and regulatory requirements.

Infrastructure and Equipment

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Procuring Broiler Chicks

Source high-quality broiler chicks from reputable hatcheries or suppliers. Consider factors such as breed selection, genetic traits, and vaccination history. Establish a reliable supply chain to ensure timely delivery of chicks to your farm.

Feed and Nutrition

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Health and Biosecurity

Sales and marketing strategy.

Devise an effective sales and marketing strategy to promote your broiler chicken products. Identify potential buyers, such as wholesalers, retailers, and restaurants. Establish strong relationships with key stakeholders in the poultry industry and leverage online platforms and social media to reach a wider audience.

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Financial Projections

Risk management.

Here Is The Download Link For Business Plan For 1000 broiler chickens Farm Proposal By Agrolearner.com

Business Model Canvas: Agrolearner.com – 1000 Broiler Chickens Business

Key partners:.

Veterinarians: Provide healthcare services and advice on disease prevention and treatment.

Suppliers: Providers of infrastructure, equipment, and essential inputs such as feed ingredients.

Key Activities:

Broiler Chicken Production: Raising and nurturing broiler chickens from day-old chicks to market-ready size.

Feed Formulation: Collaborating with animal nutritionists to develop optimal feed formulas.

Marketing and Sales: Promoting and selling broiler chickens to local retailers, restaurants, and individual consumers.

Financial Management: Monitoring and managing financial resources, budgeting, and financial planning.

Key Resources:

Land: Sufficient land area for housing broiler chicken houses and infrastructure.

Knowledge and Expertise: Industry knowledge, understanding of broiler chicken farming best practices , and business management skills.

Value Proposition:

Nutrition and Health Benefits: Offering broiler chickens raised on a balanced and nutritious feed program, appealing to health-conscious consumers.

Customer Segments:

Local Retailers: Supermarkets, butchers, and poultry shops seeking a reliable supplier of high-quality broiler chickens.

Direct Sales: Establishing direct relationships with local retailers, restaurants, and hotels to supply broiler chickens.

Farmer’s Markets: Participating in local farmer’s markets to reach individual consumers.

Customer Relationships:

Personal Relationships: Building strong relationships with customers based on trust, reliability, and responsiveness.

Customer Support: Providing timely assistance and addressing customer inquiries or concerns.

Revenue Streams:

Broiler Chicken Sales: Revenue generated from the sale of broiler chickens to local retailers, restaurants, and individual consumers.

Value-Added Products: Potential revenue from the development and sale of value-added products such as processed chicken cuts or ready-to-cook products.

Cost Structure:

Feed and Inputs: Cost of high-quality feed ingredients, vaccines, medications, and other inputs required for broiler chicken production.

Labor: Expenses associated with hiring and training farm workers, veterinarians, and support staff.

Overhead Expenses: Utilities, insurance, administrative costs, and maintenance expenses.

Key Metrics:

Feed Conversion Ratio: Efficiency of feed utilization measured by the amount of feed consumed per unit of weight gained.

By adopting this business model, Agrolearner.com aims to establish a profitable and sustainable broiler chicken farming operation, meeting the demand for high-quality broiler chickens while prioritizing nutrition, health, and customer satisfaction.

How much space do I need for 1000 broiler chickens?

Approximately 1 square foot per chicken is recommended, resulting in a total space requirement of 1000 square feet.

What is the typical growth period for broiler chickens?

How many feedings per day are required for broiler chickens.

Initially, broiler chickens require frequent feedings, usually 4 to 5 times a day. As they grow, the feeding frequency can be reduced.

What are the common diseases affecting broiler chickens?

Common diseases include Newcastle disease, infectious bronchitis , and coccidiosis. Regular vaccination and biosecurity practices can help prevent these diseases.

How can I ensure the quality of broiler chicken meat?

In conclusion, Agrolearner.com is well-positioned to capitalize on the growing demand for high-quality broiler chickens in the local market. Our comprehensive business plan , supported by detailed market analysis, strategic infrastructure, and effective sales and marketing strategies, provides a solid foundation for success.

With a focus on nutrition, health, and biosecurity, we are confident in our ability to produce superior broiler chickens that meet the expectations of our customers. Our financial projections and risk management strategies further reinforce our vision and objectives. We are excited about the prospects of Agrolearner.com and look forward to establishing a successful and sustainable broiler chicken farming business .

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Broiler Farming Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Agriculture Industry » Livestock Farming » Poultry » Poultry Business Plan

Are you about starting a broiler farm? If YES, here’s a complete sample broiler farming business plan template & feasibility report you can use for FREE to raise money .

There are loads of business opportunities in the poultry industry and broiler farming is one of them. Broilers are chickens that are specifically raised for meat. These chickens are typically white and are farmed to produce meat for consumers.

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Why Start a Broiler Farm?

Broiler farming is known to be a profitable business and has evolved from small scale to a global industry in most countries where it is carried out.

Countries like Nigeria , United Kingdom, Brazil, Greece, Philippines, China, Japan, Thailand, Caribbean countries and even South American Countries have been farming broilers on a large scale for a long while. united states is not far from the trade as there are a lot of people who are making huge fortune from farming broilers alone.

If you are looking to go into the poultry farming business, the good news is that you can’t get it wrong with the broiler farming business. It is easy to start, cheap to maintain and it takes a short time to get a good return on your investment if you know the ropes.

Starting a broiler farming business comes with its own fair share of challenges, but that does not rule out the fact that it is indeed a profitable business venture. An aspiring entrepreneur can either choose to start a broiler farm on a small scale or on a large scale depending on their financial status.

So, if you have decided to go into broiler farming, then you should ensure that you carry out thorough feasibility studies and also market survey. This will enable you to properly locate the business in a good location and then hit the ground running.

Business plan is yet another very important business document that you should not take for granted when launching your own business. Below is a sample broiler farming business plan template that can help you to successfully write your own with little or no difficulty.

A Sample Broiler Farming Business Plan Template

1. industry overview.

The chicken and turkey meat production industry that broiler farming is a subset of is indeed a large and profitable industry. Most often than not, broiler chickens are raised in large, open structures called houses, where they are allowed to freely roam, explore, eat and commune with other chickens.

Some (including free-range chickens) have varying access to the outdoors, based on the farmer preference and of course their safety. The Chicken and Turkey Meat Production industry includes poultry farms that raise turkeys and chickens basically for meat production.

Downstream meat processors and food producers supply farmers with turkeys, chicks, feed and payment, according to contractual agreements. Poultry farmers provide growing facilities, bird care and agricultural expertise. Revenue is recorded in the final prices that poultry farmers receive per average weight of live turkey or chicken.

The Chicken and Turkey Meat Production industry in recent time has experienced positive trends in demand for turkey and chicken meat. Of course, increasing health consciousness among American meat consumers has boosted consumption of white meat such as turkey and chicken, which is also more affordable than beef or pork.

Going forward, the industry will continue to enjoy appreciable growth and turkey and chicken farmers will keep smiling to the bank. Falling input prices will enable turkey and chicken farmers to increase production volumes; on the other hand, many farms will consolidate to gain the benefits of economies of scale.

In the United States of America, most poultry farmers have been functioning for more than ten years. They are often family enterprises passed down from one generation to another. The major barriers facing new entrants into the industry include the competitive nature of a contract based income system, the medium level of investment required and of course compliance with various environmental regulations.

The Chicken and Turkey Meat Production industry is indeed a very large industry and pretty much thriving in all parts of the world. Statistics has it that in the United States of America alone, there are about 38,065 licensed and registered chicken and turkey meat production companies directly responsible for employing about 56,306 employees.

The industry rakes in a whooping sum of $34 billion annually with an annual growth rate projected at 2.7 percent. It is important to state that there are no establishments with a lion share in this industry; every turkey and chicken farm can compete favorably.

Statistics also has it that an estimate of about 35 companies are involved in the business of raising, processing and marketing chickens on a commercial level; they export live chickens, processed chickens and eggs to other countries of the world.

It is on record that Americans consume more chicken than anyone else in the world – more than 90 pounds per capita in 2015 – the number one protein consumed in the United States. So also, in 2015, almost 9 billion broiler chickens weighing 53 billion pounds, live – weight, were produced. More than 40 billion pounds of chicken products were marketed, measured on a ready-to-cook basis.

The United States has the largest broiler chicken industry in the world, and about 19 percent of egg and chicken produced were exported to other countries in 2015. Research conducted shows that the top 5 broiler producing states in the US are Georgia, Arkansas, Alabama, North Carolina and Mississippi.

If you are looking towards leveraging on the agriculture industry to generate huge income, then one of your best bet is to start a broiler farming business.

One thing is certain about starting a broiler farming business, if you are able to conduct your market research and feasibility studies, you are more likely not going to struggle to sell your broiler cum chicken meat because there are always food processing companies and consumers out there who are ready to buy from you.

2. Executive Summary

Teddy Bright® Poultry Farms, LLC is a world – class poultry farm company with strong bias for rearing broilers. Our poultry farm will be based in the outskirt of Santa Fe, New Mexico – United States. We have done our detailed market research and feasibility studies and we were able to secure hundred hectares of land to start our poultry/broiler farm and chicken meat production business.

Our broiler farm is going to be a standard commercial poultry farm and will be involved in raising, processing and marketing broiler – chicken meat on a commercial level; we will export live broiler – chickens, and processed and packaged chicken meat to other countries of the world.

We are in the commercial broiler farming and chicken meat production line of business because we want to leverage on the vast opportunities available in the agriculture industry, to contribute our quota in growing the U.S. economy, in national food production, and also to export live broiler – chicken and processed and packaged chicken from the United States to other countries of the world.

Teddy Bright® Poultry Farms, LLC is well positioned to become one of the leading commercial broiler- chicken farms in the United States of America, which is why we have been able to source for the best hands and machines to run the company with.

We have put process and strategies in place that will help us employ best practices when it comes to commercial poultry farming, chicken meat processing and packaging as required by the regulating bodies in the United States of America.

At Teddy Bright® Poultry Farms, LLC, our customer’s best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living.

Teddy Bright® Poultry Farms, LLC is a privately registered commercial poultry farm and chicken meat processing and packaging company that is owned by Mr. Teddy Bright and his immediate family members. The poultry farm will be fully financed by the owner – Mr. Teddy Bright and his immediate family members at least for a period of time.

Before starting Teddy Bright® Poultry Farms, LLC, Mr. Teddy Bright gathered robust experience working for some of the top brands in the poultry farms industry in the United States of America. He is of course well experienced and highly qualified to run this type of business.

3. Our Products and Services

Teddy Bright® Poultry Farms, LLC is a standard commercial poultry farms and broiler – chicken meat processing and packaging company that is committed to raising chickens (broiler) for both the United States’ market and the global market.

We are in the commercial poultry farms and chicken meat production line of business to make profits and we are going to do all we can to achieve our business goals, aim and objectives. These are the areas we will concentrate on in our commercial poultry farms. If need arises we will definitely add more poultry produce to our list;

• Raising, processing and marketing broilers (chickens) on a commercial level; we export live chickens (broilers), and processed and well packaged chicken meat to other countries of the world.  

4. Our Mission and Vision Statement

• Our Vision is to become one of the leading commercial poultry farm and chicken meat production brands not just in the United States of America but also on the global stage.
• Teddy Bright® Poultry Farms, LLC is a world class and registered commercial poultry farms and chicken meat production company that is committed to raising broiler-chickens and producing chicken meat for both the United States’ market and the global market.
• We want our live broiler-chickens and well processed and packaged chicken meat to flood the nooks and crannies of the United States and other countries of the world.

Our Business Structure

Teddy Bright® Poultry Farms, LLC is a privately owned and managed commercial poultry farm and chicken meat production business that intend starting small in Santa Fe – New Mexico, but hope to grow big in order to compete favorably with leading commercial poultry farms and egg production companies in the industry both in the United States and on a global stage.

We are aware of the importance of building a solid business structure that can support the picture of the kind of world class business we want to own. This is why we are committed to only hire the best hands within our area of operations.

At Teddy Bright® Poultry Farms, LLC, we will ensure that we hire people that are qualified, hardworking, and creative, result driven, customer centric and are ready to work to help us build a prosperous business that will benefit all stakeholders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Operating Officer

General Poultry Farm Manager

Human Resources and Admin Manager

• Accountant / Cashier
• Sales and Marketing Executive
• Field Employees
• Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization.
• Responsible for the planning, management and coordinating all farm activities across the various sections on behalf of the organization
• Supervises other section managers
• Ensures compliance during project executions
• Providing advice on the management of farming activities across all section
• Responsible for carrying out risk assessment
• Using IT systems and software to keep track of people and progress of the growth of chickens and other birds
• Responsible for overseeing the accounting, costing and sale of poultry farm produce
• Represent the organization’s interest at various stakeholders’ meetings
• Ensures that broiler farming goals desired result are achieved, the most efficient resources (manpower, equipment, tools and chemicals et al) are utilized and different interests involved are satisfied. Responsible for preparing financial reports, budgets, and financial statements for the organization
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
• Defining job positions for recruitment and managing interviewing process
• Carrying out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Oversee the smooth running of the daily office

Accountant/Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides management with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis
• Performs cash management, general ledger accounting, and financial reporting for one or more properties
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for Teddy Bright® Poultry Farms, LLC
• Serves as internal auditor for Teddy Bright® Poultry Farms, LLC.

Sales and Marketing Manager

• Manage external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Model demographic information and analyze the volumes of transactional data generated by customer
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Writing winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develop, execute and evaluate new plans for expanding increase sales
• Create new markets cum businesses for the organization
• Empower and motivates the sales team to meet and surpass agreed targets

Field Workers/Contract Staff

• Responsible for feeding chickens and other birds as instructed by the supervisor
• Responsible for cleaning poultry and the entire environment
• Change the water for the broilers as instructed by the supervisor on a regular basis
• Handles poultry farm implements and machines (hatchery) as instructed by the section manager/supervisor
• Assist in handling the chicken and other birds et al
• Carries out task in line with the stated job description
• Assist in transport working tools and equipment from the poultry farm and back to the designated store room
• Handles any other duties as assigned by the line manager

Front Desk/Customer’s Service Officer

• Welcomes clients and potential clients by greeting them in person, online or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the creative director in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information are supplied to clients when they make enquiries.

6. SWOT Analysis

Teddy Bright® Poultry Farms, LLC do not intend to launch out with trial and error hence the need to conduct a proper SWOT analysis.

We know that if we get it right from the onset, we would have succeeded in creating the foundation that will help us build a standard commercial poultry farm and chicken meat production company that will favorably compete with leading commercial poultry farms and egg production companies like Cal – Maine, Land O’Lake, Inc., Michael Foods and Rose Acres Farms in the United States of America and in other parts of the world.

We engaged the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – structured commercial poultry farm and chicken meat production company that can favorably compete in the highly competitive commercial poultry farms and chicken meat production industry in the United States and the world at large.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for Teddy Bright® Poultry Farms, LLC. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Teddy Bright® Poultry Farms, LLC.

Our strength as a commercial poultry farm and chicken meat production company is the fact that we have healthy relationships with loads of major players (agriculture merchants) in the industry; suppliers of poultry feeds and medications and buyers of live broilers (chickens) and chicken meat within and outside of the United States of America.

We have some of the latest commercial poultry farming tools and equipment that will help us raise and produce broilers in commercial quantities with less stress. Aside from our relationship (network) and equipment, we can confidently boast that we have some the most experienced hands in Santa Fe – New Mexico in our payroll.

Our weakness could be that we are a new commercial poultry farm and chicken meat production company in the United States, and perhaps it might take us sometime to attract big time customers in the industry. We are aware of this and from our projection will overcome this weakness with time and turn it to a major advantage for the business.

• Opportunities:

The opportunities that are available to us as a standard commercial poultry farm and chicken meat production company cannot be quantified.

We know that there are loads of households and businesses such as grocery stores, hotels and fast food restaurants that can’t do without a daily supply of live chicken and processed chicken meat. We are well positioned to take advantage of this opportunity.

Some of the threats and challenges that we are likely going to face when we start our own commercial poultry farm and chicken meat production company are global economic downturn that can impact negatively on household spending, bad weather cum natural disasters (draughts, epidemics), unfavorable government policies and the arrival of a competitor (a commercial farm that engages in the rearing of chickens and other birds) within same location.

7. MARKET ANALYSIS

• Market Trends

The Poultry and Chicken Meat Production industry has greatly benefited from campaigns advertising the health benefits of chickens and eggs as a good source of protein.

No doubt, the increased demand of chicken and eggs from households and food related businesses and of course the growing popularity of specialty and processed chicken meat have rapidly improved revenue growth for the industry. In the face of this growth, profit margin has suffered from rising feed costs and also regulations regarding animal welfare.

8. Our Target Market

Indeed, the target market of those who are the end consumer of commercial poultry farm produce and also those who benefit from the business value chain of the poultry farming and chicken meat production industry is all encompassing; it is far – reaching.

Every household consumes produce from commercial poultry farms be it chicken or egg. So also, almost all hotels and fast food restaurants sell meals made with chicken and eggs. In essence a commercial poultry farmer cum broiler farm should be able to sell his or her chickens to as many people as possible.

In view of that, we have positioned our business to attract consumers of chickens not just in the United States of America alone but also other parts of the world. We have conducted our market research and survey and we will ensure that we meet and surpass the expectations we set for the business.

Below is a list of the people and businesses that we will market our live chickens and processed chicken meat to;

• Individuals
• Restaurants
• Fast food eateries
• Agriculture merchants

Our competitive advantage

It is easier to find entrepreneur flocking towards an industry that is known to generate consistent income which is why there are more commercial poultry farmers in the United States of America and of course in most parts of the world.

For example, Statistics has it that there are 2.2 million farms in the United States of America covering an area of 922 million acres. These goes to show that there are an appreciable number of farmers in the United States of America but that does not mean that there is stiff competition in the industry.

As a matter of fact, entrepreneurs are encouraged by the government to embrace commercial farming cum poultry farming and egg production business. This is so because part of the success of any nation is her ability to cultivate her own food and also export to other nations of the world.

Teddy Bright® Poultry Farms, LLC is fully aware that there are competitions when it comes to selling commercial farm produce all over the globe, which is why we decided to carry out thorough market research so as to know how to take advantage of the available market in the United States and in other parts of the world.

We have done our homework and we have been able to highlight some factors that will give us competitive advantage in the marketplace; some of the factors are effective and reliable poultry farming and egg production processes that can help us sell our produce at competitive prices, good network and excellent relationship management.

Another competitive advantage that we are bringing to the industry is the fact that we have healthy relationships with loads of major players (agriculture merchants) in the industry; both suppliers of poultry feeds and medications and buyers of live chicken and processed chicken meat within and outside of the United States of America.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Teddy Bright® Poultry Farms, LLC is in the poultry farms and chicken meat production line of business for the purpose of maximizing profit hence we have decided to explore all the available opportunities within the industry to achieve our corporate goals and objectives. Below are the sources we intend exploring to generate income for Teddy Bright® Poultry Farms, LLC;

• Raising, processing and marketing broilers (chickens) on a commercial level.
• Exporting live chickens (broilers), and processed and well packaged chicken meat to other countries of the world.

10. Sales Forecast

From the survey conducted, we were able to discover that the sales generated by a commercial poultry farm and chicken meat production business depends on the size of the poultry farm, the types of birds available in the poultry and of course the size of their marketing network.

We have perfected our sales and marketing strategies and we are quite optimistic that we will meet or even surpass our set sales target of generating enough income/profits from the first year of operation and build the business from survival to sustainability with the shortest period of time.

We have been able to critically examine the poultry farms and chicken meat production business, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast.

The sales projections are based on information gathered on the field and some workable assumptions as well with respect to the nature of commercial poultry farm and chicken meat production business that we run. Below are the projections that we were able to come up with for the first three years of running Teddy Bright® Poultry Farms, LLC;

• First Fiscal Year-: $250,000
• Second Fiscal Year-: $600,000
• Third Fiscal Year-: $900,000

N.B : This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown that can impact negatively on household spending, bad weather cum natural disasters (draughts, epidemics), and unfavorable government policies. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are quite aware that the reason why some commercial poultry farms and chicken meat production companies hardly make good profit is their inability to sell off chicken meat as at when due.

Our sales and marketing team will be recruited based on their vast experience in the poultry farming and chicken meat production industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall business goal of Teddy Bright® Poultry Farms, LLC.

Over and above, we have perfected our sales and marketing strategies first by networking with agriculture merchants and businesses that rely on daily supply of live chicken and processed chicken meat from poultry farms and chicken meat production industry who are likely to become our customers.

In summary, Teddy Bright® Poultry Farms, LLC will adopt the following strategies in marketing our commercial farm produce;

• Introduce our business by sending introductory letters alongside our brochure to stakeholders in the agriculture industry, grocery stores, households, hotels and restaurants and agriculture produce merchants et al.
• Advertise our business in agriculture and food related magazines and websites
• List our commercial poultry farms and chicken meat production business on yellow pages ads
• Attend related agriculture and food expos, seminars, and business fairs et al
• Leverage on the internet to promote our business
• Engage in direct marketing
• Encourage the use of Word of mouth marketing (referrals)

11. Publicity and Advertising Strategy

Any business that wants to grow beyond the corner of the street or the city they are operating from must be ready and willing to utilize every available means to advertise and promote the business. We intend growing our business which is why we have perfected plans to build our brand via every available means.

We know that it is important to create strategies that will help us boost our brand awareness and to create a corporate identity for our commercial poultry farm and chicken meat production business. Below are the platforms we will leverage on to boost our commercial poultry farm and chicken meat production brand and to promote and advertise our business;

• Place adverts on community based newspapers, radio and TV stations
• Encourage the use of word of mouth publicity from our loyal customers
• Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook, Twitter, LinkedIn, Snapchat, Badoo, Google+ and other platforms to promote our business
• Ensure that our we position our banners and billboards in strategic positions all around Santa Fe – New Mexico
• Distribute our fliers and handbills in target areas in and around our neighborhood
• Contact corporate organizations, households, landlord associations and grocery stores by calling them up and informing them of Teddy Bright® Poultry Farms, LLC and the poultry produce we sell
• Advertise our business in our official website and employ strategies that will help us pull traffic to the site
• Brand all our official cars and trucks and ensure that all our staff wear our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

If you want to get the right pricing for your live chicken and chicken meat, then you should ensure that you choose a good location for commercial poultry farm and chicken meat production business, choose a good breed of broiler that will guarantee bountiful harvest, cut the cost of running your poultry farm to the barest minimum

And of course try as much as possible to attract buyers to your poultry farm as against taking your live broilers – chickens to the market to source for buyers; with this, you would have successfully eliminated the cost of transporting the goods to the market and other logistics.

We are quite aware that one of the easiest means of penetrating the market and acquiring loads of customers for all our chickens is to sell them at competitive prices hence we will do all we can to ensure that the prices of our poultry farm produce are going to be what other commercial poultry farmers would look towards beating.

One thing is certain, the nature of commercial poultry farming makes it possible for poultry farmers to place prices for their live chicken based on their discretion without following the benchmark in the industry. The truth is that it is one of the means to avoid running at a loss.

• Payment Options

The payment policy adopted by Teddy Bright® Poultry Farms, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Teddy Bright® Poultry Farms, LLC will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards/Point of Sale Machines (POS Machines)
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer
• Payment via bank draft

We have chosen banking platforms that will enable our clients make payment for our live chicken and processed chicken meat purchase without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our live broilers and processed chicken meat.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting/leasing a big facility, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a commercial poultry (broiler) farm and chicken meat production business; it might differ in other countries due to the value of their money. Below are some of the basic areas we will spend our start – up capital in setting up our commercial poultry (broiler) farm;

• The total fee for incorporating the business (commercial broiler farm) in United States of America – $750
• The amount needed to acquire/lease a farm land – $50,000
• The amount required for preparing the farm land (poultry fencing et al) – $30,000
• Legal expenses for obtaining licenses and permits as well as the accounting services software, P.O.S machines and other software – $3,300
• Marketing promotion expenses for the grand opening of Teddy Bright® Poultry Farms, LLC in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580
• The total cost for hiring a business consultant – $2,500
• The total cost for payment of insurance policy covers (general liability, workers’ compensation and property casualty) coverage at a total premium – $9,400
• The amount required for the purchase of the first set of chickens – $10,000
• The cost for acquiring the required working tools and equipment/machines/hatchery et al – $50,000
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $60,000
• The cost of launching an official Website – $600
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,000

Going by the report from detailed research and feasibility studies conducted, we will need an average of $500,000 to start a standard commercial poultry farm and chicken meat production business in the United States of America.

Generating Funds/Startup Capital for Teddy Bright® Poultry Farms, LLC

No matter how fantastic your business idea might be, if you don’t have the required money to finance the business, the business might not become a reality. Finance is a very important factor when it comes to starting a business such as commercial poultry farming.

No doubt raising start – up capital for a business might not come cheap, but it is a task that an entrepreneur must go through.

Teddy Bright® Poultry Farms, LLC is a family business that is solely owned and financed by Teddy Bright and his immediate family members. They do not intend to welcome any external business partners which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the startup capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B:  We have been able to generate about $150,000 ( Personal savings $100,000 and soft loan from family members $50,000 ) and we are at the final stages of obtaining a loan facility of $350,000 from our bank. All the papers and documents have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business closes shop.

One of our major goals of starting Teddy Bright® Poultry Farms, LLC is to build a business that will survive off its own cash flow without the need of injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to retail our live broiler – chickens and processed and packaged chicken meat a little bit cheaper than what is obtainable in the market and we are well prepared to survive on a lower profit margin for a while.

Teddy Bright® Poultry Farms, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of farm land and building of standard poultry (cages): In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Application for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party/launching party planning: In Progress
• Compilation of our list of products that will be available in our store: Completed
• Establishing business relationship with vendors – key players in the industry: In Progress

Starting Broiler Poultry Farming Business Plan (PDF)

The world’s insatiable appetite for poultry meat has made broiler poultry farming an attractive and lucrative venture for entrepreneurs and farmers alike. Whether you’re a seasoned agricultural enthusiast or someone looking to venture into the world of poultry farming for the first time, starting a broiler poultry farming business can be a rewarding and profitable endeavor. The broiler poultry farming business is not merely about rearing chickens; it represents a thriving sector that caters to the insatiable global appetite for poultry meat. With a steadily growing global population and a shift towards healthier protein choices, the demand for chicken products has skyrocketed, creating a robust market for broiler farmers. This increasing demand, coupled with advancements in breeding techniques, nutrition, and management practices, presents an enticing opportunity for entrepreneurs to not only meet consumer needs but also reap huge profits. It is a highly rewarding business if done properly. Essential things required to build a profitable broiler poultry farming business include :  knowledge of how to keep broiler chickens, good poultry business management skills, and a good poultry farming business plan. This article will outline how to start the broiler chickens business, and the broiler poultry farming business plan – PDF, Word and Excel.

This article and business plan is about broilers poultry farming (meat production).  We also have articles and business plans for

Poultry Egg Farming Business  

Free Range Chicken Farming Business

Click the links above to go to the articles and business plans. 

Business Model

The Broiler Poultry Farming Business Model revolves around a straightforward yet highly profitable process. It all begins with the purchase of day-old chicks, which serve as the foundation of your broiler flock. These chicks are carefully selected for their genetic potential to achieve rapid growth and efficient meat production. Once in your care, you provide them with the appropriate housing, ensuring optimal conditions for their growth and development. A crucial aspect of broiler farming is the efficient management of their diet, as the major expenses in this venture are attributed to the cost of day-old chicks and feed.

As the chicks grow, typically within a span of 5-7 weeks, they reach maturity, and this is when you can reap the rewards of your efforts. The broilers can be sold in two main forms: as live birds or as dressed birds, depending on the preferences of your target market. The revenue generated from selling these mature broilers significantly exceeds the input costs and operational expenses, resulting in a healthy profit margin. What makes this business model particularly attractive is its repetitiveness throughout the year, allowing you to maintain a consistent stream of income by continually raising and selling batches of broilers. This cyclical approach to broiler farming ensures financial stability and growth in your poultry venture.

Land for Broiler Poultry Farming

Selecting the right land is a fundamental step in establishing a successful broiler poultry farming operation. The choice of land can significantly impact the efficiency and profitability of your venture. When acquiring land for broiler poultry farming, it’s crucial to consider several key factors. Firstly, the location and accessibility of the land are paramount. The site should be easily reachable by road to facilitate the transportation of feed, day-old chicks, and mature birds, while also being situated at a distance away from residential or industrial areas to avoid unwanted noise and odors for neighboring inhabitants. Proximity to markets and suppliers can also reduce logistical challenges and costs.

Furthermore, ensure that sufficient water supply is readily available at the broiler farm, as water is essential for the health and well-being of the birds. Access to electricity is equally important to power the necessary equipment and lighting systems. To mitigate the risk of flooding, it’s advisable to construct the broiler house on elevated land with proper drainage systems in place. Low-lying areas should be avoided, as they are prone to flooding and can jeopardize the safety and well-being of your broiler flock. Also consider the availability of affordable labor, as staffing costs can significantly impact the profitability of your broiler chicken farming business.

You must assess zoning and regulatory requirements in the area to ensure that poultry farming is permitted. Compliance with local laws is essential to avoid legal issues. The size and layout of the land should be sufficient to accommodate your planned broiler housing, feed storage, and other necessary infrastructure. You should also consider environmental conditions, access to utilities, soil quality, security, and biosecurity measures. Evaluating these factors, along with the cost of land, will help you make an informed decision.

Broiler Poultry Housing

Good housing is an important aspect of the broiler poultry farming business. A good broiler house has the following features : it protects the broiler birds from adverse weather conditions, has a good ventilation system, gives adequate space for the broilers to move around, provides easy access to feed and water. Failure to provide good housing for your broilers will lead to disastrous loses for your poultry farming business. The broiler chicken house should be constructed in such a way that its long axis is in a east-west direction – this helps by minimizing the amount of sunlight that would enter the broiler house. A proper ventilation system should be available in the broiler house so as to provide fresh air to the birds and remove excess heat and moisture. The broiler chicken house should be designed to deal with both extremes – hot weather and cold weather. Good temperature control will enhance feed conversion and growth rate, making your broiler poultry farming business more profitable. The broiler poultry farming business plan should include the costs of the BROILER housing construction. 

Equipment for Poultry Farm

Adequate poultry equipment is essential for raising healthy and profitable broiler chickens. Essential equipment for a broiler poultry farm include feeding equipment. Broilers chickens should have easy access to the poultry feeds – this is made possible by purchasing the right type of feeders. Good feeding equipment should : have a safe design for the chickens, provide clean & fresh feed to the broilers, offer easy access to the feed, and be easy to clean. You can use manual feeders or automatic feeding system depending on the size of your broiler poultry farm and your budget. Drinking equipment are also required when raising broiler chickens. Broilers should always have access to water as water is an important component which supports the growth of broiler chickens. Drinking equipment for broilers can be : water basin, automatic belly waterer, nipple drinker or manual drinker. Each type of poultry drinking equipment has its own advantages and disadvantages. Other additional equipment for a poultry farm include lighting system, heaters, brooders, weighing scales and waste disposal system. The cost of poultry farm equipment should be included in the poultry farming business plan.

Broiler Day Old Chicks

Healthy broiler day old chicks are required for you to be profitable in your poultry farming business. Good quality chicks will minimize the rate of mortality thus ensuring that a high number of birds will survive up to maturity – which implies more profitability for your broiler chickens farming business. Features of good quality broiler day old chicks include : a deep yellow colour, large well developed chick, navels which are well closed, no deformity on the body and the chicks should be active and alert. Research about your chicks supplier before purchasing – always buy the day old chicks from reputable and accredited hatcheries.  You can also consult other poultry farmers on where they purchase their day old chicks from. Day old chicks should be handled with care when transporting them to your farm to avoid mortality during the transportation. The broiler poultry farming business plan should include the costs of acquiring the broiler day old chicks.

Feed And Nutrition

Feed is required to support the growth of the broiler chickens. Broiler chickens require a variety of nutrients inorder to stay healthy and grow to their full potential. If you fail to provide adequate feed to the birds, they may die , or fail to reach the target weights, which may lead to financial loss of your poultry farming venture. Essential nutrients required by broiler chickens include proteins, vitamins, carbohydrates and minerals. These nutrients are all found in commercial broiler stock feeds. There are 3 types of broiler feeds which are given to the birds at different growth stages. These are Broiler Starter feeds, Broiler Grower feeds, and Broiler Finisher feeds. Water is also required to support efficient growth of the broiler chickens. You will also need a b roiler stress pack/vitamin supplements which  can be used to promote growth of commercial broilers and chicks, and also to combat stress during periods of high temperature, after vaccination and as an aid in recovery from disease to boost performance of the stock. All the feed costs should be included in your poultry farming business plan. 

Health and Disease Management

Maintaining the health of your broiler flock is a paramount responsibility in your poultry farming business. A proactive and comprehensive health management program is crucial to prevent diseases and ensure the well-being of your birds. In some areas vaccinations maybe necessary to protect your broilers from common poultry diseases. Consult with a veterinarian to establish a vaccination schedule tailored to your specific location and the prevalent diseases in your region. Additionally, strict biosecurity measures must be in place to prevent the introduction and spread of diseases. This includes controlling access to your farm, disinfecting equipment and vehicles, and establishing quarantine areas for new birds. Regularly monitor the health of your flock through routine inspections, and be prepared to take immediate action if any signs of illness or distress are observed.

In the event of disease outbreaks, it’s crucial to have a contingency plan in place. Isolate infected birds to prevent the spread of disease and consult with a veterinarian to determine the appropriate treatment or culling measures. Timely and effective response is critical in minimizing the impact of disease on your broiler flock and, ultimately, your profitability. Regularly educate yourself and your farm staff on best practices in poultry health management, as staying informed about emerging diseases and treatment options is vital. By prioritizing the health of your broilers and implementing robust disease management strategies, you can reduce mortality rates, enhance the overall quality of your poultry products, and maintain a healthy and profitable broiler poultry farming business.

Management and Labour for Broiler Poultry Business

The number of farm workers you need will depend on the size of your poultry farming business project. If you are running a small poultry farm business e.g. 100 birds/cycle, you and your family may be enough to take care of the birds, but if you are rearing 2000 birds per cycle, you will need full time employees to manage the poultry farm.  There is need for good technical knowledge of broiler poultry farming rearing techniques for success in the business, and good management skills.

Capital for Broiler Poultry Farming Business

The amount of capital required for the broiler poultry business depends on the scale of the project. You can get a loan from the bank, or funding from investors, to use as capital to start your poultry farming business. If you plan to raise capital from investors and a loan from the bank, you need a good poultry farming business plan. If you don’t have access to investors and bank loan, you can use your personal savings and start small, and grow your business overtime. Broiler chickens are very profitable, so if you reinvest the profits you get, you can quickly grow. Even if you are not planning to get a loan, you should still get a broiler poultry farming business plan doc to guide you in starting and operating the business.

Marketing Plan

A well-defined marketing plan is an essential component of any successful broiler poultry farming business. It’s not enough to raise healthy broilers; you must also effectively reach your target market and convince potential customers to choose your poultry products. One crucial step in this process is identifying your target market. Are you catering to local consumers, butcheries, restaurants, supermarkets, or wholesalers? Understanding your ideal customers will help you tailor your marketing efforts effectively. Once you’ve identified your audience, you can move on to product branding and packaging, creating a strong brand identity for your poultry products. Eye-catching packaging and branding can make your products stand out on the market shelves and attract consumer attention. Developing a competitive pricing strategy that reflects your production costs, market demand, and your product’s perceived value is essential. Consider offering promotions or discounts to attract initial customers.

In today’s digital age, having an online presence is crucial. Create a professional website and use social media platforms to showcase your products, share farm updates, and engage with potential customers. Invest in advertising and promotion to create awareness about your broiler poultry farm, utilizing both online and offline marketing channels. Building strong relationships with your customers, providing excellent customer service, and staying adaptable by monitoring market trends and consumer preferences are all key components of a successful marketing plan. By developing a comprehensive strategy that encompasses these elements, you can effectively promote your broiler poultry products, establish a strong brand presence, and attract a loyal customer base, ultimately contributing to the long-term success and sustainability of your broiler poultry farming business.

Market for Broiler Chickens

The market for broiler chickens is very huge and is ever increasing. The annual global demand of broiler chickens is 130 million tonnes. That’s a lot! You can supply your broiler chickens to individual households, butchers, schools, restaurants, companies, supermarkets, organizations, events, abattoirs etc. You can sell your broilers as live birds or you can slaughter and freeze them and sell them as dressed chicken. The broiler poultry farming business plan ought to include a proper marketing plan to use in your poultry farming business.

The export market is also very huge! As you grow your broiler production business you will be able to export the meat to other countries.  The largest importer of broiler chickens is the Gulf Cooperation Council, which is a  as a political and economic alliance by six Middle Eastern countries which are Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates (UAE). Currently, the top producers of broiler chickens are United States of America, Brazil, China, European Union, India, Russia, Mexico, Argentina, Turkey, Thailand and Indonesia. The largest importers of the meat include the previously mentioned Gulf Cooperation Council, Japan, Mexico, European Union, Iraq, South Africa, China, Honk Kong, and Philippines. 

Keys to Profitability in Broiler Poultry Farming

Profitability in your broiler poultry farming business hinges on several crucial factors that span the entire production cycle. Efficient feed management is paramount, as feed expenses often represent a significant portion of your costs. To maximize profitability, invest in high-quality feed, closely monitor feed conversion rates, and avoid overfeeding to minimize waste. Maintaining the health of your broiler flock is equally essential. Implement a robust health management program that includes regular vaccinations, stringent biosecurity measures, and proactive monitoring to prevent diseases and reduce mortality rates. By keeping your broilers healthy, you can reduce the need for costly treatments and ensure steady growth.

The environment in which your broilers are raised plays a pivotal role in profitability. Adequate housing and ventilation are critical components of this equation. Your housing facilities should provide a comfortable environment with proper ventilation, temperature control, and insulation to minimize stress and promote optimal growth. Efficient staffing is also key to managing day-to-day operations effectively. Well-trained and knowledgeable staff can help reduce errors, improve productivity, and ensure the overall welfare of your broilers. Additionally, market timing is a critical consideration. Monitoring market trends and aligning your broiler sales with market demand can significantly impact your profitability. By optimizing the timing of your sales, you can secure higher selling prices and enhance your overall financial performance.

Another aspect of profitability involves resource management. Efficiently utilize resources like water and electricity to minimize waste and operational costs. Consider exploring renewable energy sources as a sustainable approach to resource management. Responsible scaling is essential as well. While expanding your broiler poultry farming business can lead to increased profits, it’s crucial to do so prudently, ensuring you have the necessary resources and market demand to support growth without straining your finances.

Advantages of Broiler Poultry Farming Business

Engaging in a broiler poultry farming business presents a range of compelling advantages that make it an enticing venture in the agricultural industry. Firstly, the rapid turnaround to profitability is a standout feature. Broilers are known for their efficient growth, reaching market weight in just 5 to 7 weeks. This means that farmers can realize a relatively fast return on investment compared to other livestock enterprises, making broiler farming an attractive option for those seeking quicker financial returns.

Furthermore, the steady and ever-increasing demand for poultry meat, especially chicken, is a significant driving force behind the success of broiler poultry farming. The affordability, versatility, and perceived health benefits of chicken contribute to a consistent and growing market. This ensures stability and reduces the risks associated with market fluctuations and seasonal variations, providing farmers with a reliable source of income.

Another advantage is the relatively low initial investment required to start a broiler poultry farm. Compared to some other livestock businesses, broiler farming demands less capital in terms of infrastructure and equipment. This accessibility enables individuals with limited financial resources to enter the poultry farming industry without significant financial barriers. Moreover, broilers’ remarkable feed conversion efficiency minimizes feed costs, contributing to overall profitability, as less feed is needed to produce a unit of meat compared to many other livestock species. These advantages make broiler poultry farming a compelling and potentially lucrative endeavor. However, it’s essential to approach this business with proper planning, management, and dedication to ensure long-term success and sustainability.

Why You Need A Broiler Poultry Farming Business Plan

A well-structured business plan is an indispensable tool when embarking on a broiler poultry farming business. Its importance lies in its ability to provide a clear vision and direction for your venture, outlining your goals, strategies, and action plans. This strategic roadmap helps you stay focused on your long-term objectives, guiding your business decisions and preventing distractions or unexpected challenges from derailing your progress. Furthermore, a well-prepared business plan helps you identify potential risks and challenges that may arise during the course of your broiler poultry farming venture. By recognizing these risks upfront, you can develop contingency plans to mitigate them effectively.

Financial management is another crucial aspect of a business plan. Your business plan outlines the resources required for your broiler poultry farm, including land, housing, equipment, and labor. This information is essential for efficient resource allocation and management. With a clear understanding of your resource needs, you can plan for timely acquisitions, allocate resources optimally, and avoid unnecessary expenses. It allows you to estimate the initial investment required to start your broiler poultry farm and project future expenses and revenues. By meticulously detailing your financial projections, you gain valuable insights into budgeting, resource allocation, and pricing strategies. This financial foresight is invaluable in ensuring that your business remains financially viable and sustainable over time.

If you seek external funding or investors for your broiler poultry farming business, a well-structured business plan serves as a powerful communication tool. It conveys your vision, strategies, and financial projections to potential investors or lenders, instilling confidence in your venture’s viability. A compelling business plan can significantly improve your chances of securing the necessary capital for your farm’s growth and development.

Pre-Written Broiler Poultry Farming Business Plan (PDF, Word And Excel): Comprehensive Version, Short Funding/Bank Loan Version and Automated Financial Statements

For an in-depth analysis of the broiler poultry farming business, we encourage you to purchase our well-researched and comprehensive business plan. We introduced the business plans after discovering that many were venturing into the broiler chicken business without enough knowledge and understanding of how to run the business, how to keep the birds, lack of understanding of the financial side of the business, lack of understanding of : the industry, the risks involved , costs and profitability of the business; which often leads to disastrous losses.

The StartupBiz Global poultry farming business plan will make it easier for you to launch and run your broiler poultry business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. It will be easier to plan and budget as you will be aware of all the costs involved in setting up and running the broiler chicken business.

Uses of the Broiler Chicken Farming Business Plan (PDF, WORD AND EXCEL)

The broiler poultry farming business plan can be used for many purposes including:

• Raising capital from investors/friends/relatives
• Applying for a bank loan
• Start-up guide to launch your broiler production business
• As a project/business proposal
• Assessing profitability of the broiler chicken business
• Finding a business partner
• Assessing the initial start-up costs so that you know how much to save
• Manual for current business owners to help in business and strategy formulation

Contents of the Broiler Poultry Farming Business Plan (PDF, WORD AND EXCEL)

The poultry farming business plan includes, but not limited to:

• Marketing Strategy
• Financial Statements (monthly cash flow projections, income statements, cash flow statements, balance sheets, break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortization)
• Risk Analysis
• Industry Analysis
• Market Analysis
• SWOT & PEST Analysis
• Operational Requirements (Including technical aspects of how to keep and rear the broilers, feed requirements etc)
• Operational Strategy
• Why some people in broiler poultry farming business fail, so that you can avoid their mistakes
• Ways to raise capital to start your broiler poultry business

The Pre-written Broiler Poultry Farming Business Plan package consist of 4 files

• Broiler Poultry Farming Business Plan – PDF file (Comprehensive Version – 75 Pages)
• Broiler Chicken Production Business Plan – Editable Word File (Comprehensive Version – 75 Pages)
• Broiler Poultry Farming Business Plan Funding/Bank Loan Version- Editable Word File (Short version for applying for a loan/funding – 41 pages)
• Broiler Chicken Production Automated Financial Statements – (Editable Excel File)

The business plan can be used in any country and can be easily edited. The financial statements are automated. This implies that you can change eg the number of broilers, selling price per broiler etc, and all the other financial statements will automatically adjust to reflect the change.

Click below to download the Contents Page of the Broiler Poultry Farming Business Plan (PDF)

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The business plan which I purchased from your website saved me TIME and MONEY! The layout of the business plan was excellent. The financial statements were detailed and easy for me to edit. I will come back to purchase another business plan soon.

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Just wanted to say I am very happy with the business plan and I will gladly recommend your products, thank you very much and have a great day.

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I was able to understand the business side of farming because of your business plan. You did extensive research; the business plan was well prepared and fully detailed.  It made everything clear, and I have somewhere to start now. I am confident that I am going to succeed in my business because of the guidance from your business plan.

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I purchased a business plan from you, and I’m glad to inform you that I was able to get my loan, and I’m starting my poultry farming business on the 1 st of July. This was made possible because of your business plan. Thank you very much, you made my dream come true.

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Get the Broiler Poultry Farming Business Plan (PDF, WORD AND EXCEL)

Click Buy Now  below to purchase using Paypal, Credit Card, or Debit Card. After you have purchased, you will immediately see the download link for the business plan package on the screen. You will also immediately get an email with the business plan download link. The Pre-written business plan package (PDF, Word, and Excel) costs $30 only!

If you want to purchase multiple business plans at once then click here: Business Plans Store.

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.

Broiler Poultry Farming Business Frequently Asked Questions

How do i start a broiler poultry farm.

To start a broiler poultry farm you require day old chicks, poultry housing, equipment and feed. You should also have a ready market for your broilers to ensure that you can quickly sell them when they mature. A good broiler poultry farming business plan is also required before you venture into this business.

How much space do I need for 1000 broilers?

Broiler chickens should have adequate space in their housing. Each broiler chicken should have about 0.1 square meters of space. This implies that for 1000 broilers, you require 100 square meters space for broilers.

How many bags of feed do I need for 100 broilers?

Broiler chickens require 16 bags of 25Kg broiler feed to reach maturity. This implies that broilers require 8 bags of poultry feed if they are 50kg bags. These bags consist of broiler starter feed, broiler grower feed and broiler finisher feed.

Is broiler poultry farming profitable?

Broiler poultry farming business is very profitable if done the correct way. You need to ensure that you buy good quality chicks, and take good care of them to minimize mortality, then adequately feed them so that they reach the target weight at maturity. It’s essential that you have a ready market which offers good prices to ensure profitability of your poultry farming business.

Which feed is best for broilers?

Broiler stock feeds are the best for commercial broiler poultry farming business. Buy your broiler chicken feed from reputable stock feed suppliers. Broiler 3-phase feeding programs consist of broiler starter feed, broiler grower feed and broiler finisher feed. Only use home-made feed if you have the necessary feed production expertise.

What are the 3 types of chickens?

The 3 types of chickens are broilers, layers and free range chickens. This leads to 3 different poultry farming businesses which are the broiler chicken production business, the layers egg production business and the free range chicken farming business.

What’s the broiler poultry farming business model?

The broiler poultry farming business model involves purchasing day old chicks which you then feed over a period of 6-7 weeks and then sell for a profit. The major expenses of a broiler poultry farming business are feed and day old chicks. The broiler chicken farming business model is very straight forward, if you follow good poultry management skills and business practices you will be profitable.

How is profit calculated in poultry farming business?

To calculate profit in broiler poultry farming business, you need to know your revenue and all the business expenses. You then deduct the expenses from the revenue to get your profit. The revenue comes from selling the broiler chickens after they mature. The expenses include input costs like feed, day old chicks, and medication. Operational expenses should also be included like salaries and transport costs. Taking all these factors into consideration will give you the true profit of your poultry farming business. An advantage of the broiler poultry farming business plan is that it lays out all the revenues, expenses and profits of the business.

We wish you the best in your Broiler Chicken farming business! Check out our collection of business plans  , and more business ideas .

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How to Start Broiler Chicken Farming – Business Plan for Broiler Production

If you are interested in broiler production, you may want to know how to start a broiler chicken farming business plan, this article tells you the broiler farming business plan which could be helpful for you.

Broiler rearing for meat is a very amazing, interesting and profitable experience. Whether you’re doing this on a large scale or small scale, it is a rewarding process. The term broiler production refers to the rearing of poultry breeds or birds that have a high productivity of meat. Under good management and in the long run, broiler farming is a lucrative business.

The broiler chicken is a special species of poultry as it is scientifically made to produce more meat in a very short period of time say 6-9 weeks when they weigh around 6 pounds. One of the most dominant Broiler chickens being reared for meat is the Cornish. But before venturing into this kind of business, you have to learn and comprehend some requirements. What are the key factors to keep broiler chickens? Let’s check out some of the significant factors that you should look out for.

Preparation of the House for Broiler Chicken Farming

One of the essential factors of broiler keeping is their house. Whatever design or structure that you build for your broiler chicken business, it will somehow have an impact on the overall outcome of your business. Therefore, ensure that you follow all the regulations and processes recommended by experts in building a house for broiler production. Discussed below are some of the guidelines to follow.

• The regular distance from one house to another should be around 12 meters.
• Install new or maintain the available equipment in the house with heaters, feeders, drinkers, and fans all functioning appropriately.
• The house should be thoroughly cleaned before the chicks are brought in. wash the ceiling, sidewalks, walls, and equipment. After cleaning, disinfect the building and ensure the ventilation is working correctly.
• The insects should be run off with a blowlamp
• The heating system should be checked and monitored to ensure it is working rightly.
• Moderate temperatures should be maintained in the house.

Avoid challenges by performing good sanitation, rodent & fly control during the rearing period.

Equipment for Broiler Production

The right equipment in the house will ensure that you have a smooth operation and easy management of your broilers. Hightoppoultry farm equipmentoffers one of the best equipment for broiler production. From broiler cage to layer chicken cage and poultry farm equipment, this company has specialized in this field to offer the best putting in mind what their customer needs. Their chicken farm equipment is very efficient and effective at a very good cost.

Below are some of the broiler farm equipment that you should consider having.

• To have a heat source, you will need anelectric or gas brooder. It is recommended to use a 250-watt heat lamp for 50 chicks.
• Use smallchicken feedersfor younger chicks and larger ones as they grow older.
• Use small glass jar waterers when chicks are small and adjust to a larger one as they grow old.
• The litter or bedding for the chicks, in this case, can be dry and clean sawdust, wood shaving, straw ,or shredded paper.

Environmental Conditions for Broiler Production

The temperature condition around the broilers is very important for broiler farming and should be treated with high discipline. Failure to-do-so, this might lead to some problems for the broilers. Two days before bringing the chicks to the firm, you should check the temperature of the broiler house. For the first week, the temperature should read around 350°C and it will reduce slowly at a rate of 2.80°C per week. This mostly relies on the temperature outside. The litter or bedding of the chicken has to be around 5 to 6 inches in depth. If there is a chance, you can keep some straw in the chicken bed. The bed should be cleaned every two weeks and if it becomes very wet, you can use lime as it absorbs ammonia gas.

In addition, the temperature at bird height should be 86° t0 90° F. In winter or during very cold periods, run the heat for longer periods to ensure that the floor is okay. When chicks get cold, they don’t feed and might starve to the deaf. When the right conditions are observed, the Broilers will grow fast with little problems. This further reduces the overall costs incurred in treatment and other challenges experienced.

Feed and Water for Broiler Keeping

The most important factor in broiler rearing is chicken feed. When you provide proper and quality feeds to your broilers, you will obtain great results. The broilers consume the feed and convert it into meat. For the farmer to be successful, they should give their broilers the right feed. Broiler poultry requires a high ratio of proteins in their feed for them to grow well. Vitamins are also needed such as A, B2, and B12 among others. To keep the broilers from diseases, they should be disinfected too.

The broiler consumes on the feed and water all day and night thus, ensure that these two are available 24/7 in the chicken house. Ensure that the water and feed are present in their cages. Good Broiler chicken cage such as those provide by Hightop broiler cage is ideal and easier to feed your broilers. Ensure you have one of them for efficient operation. During winter, the farmer should provide warm water to the broilers. When feeding your chickens, here are few things to know:

• Give the feed four different times in a day
• Give clean and freshwater every time
• The water and feed provided should be equivalent to the chicks available
• During summers, the Broilers take more water
• In the first weeks, give the chicks a lot of feed before their restricted feeding begins.
• The feeding time after restricted should be consistent day-in-day-out.

Vaccinations for Broiler Rearing

The broilers require optimal conditions for them to be safe and secure from any diseases. But in most cases, this is difficult to attain. Vaccinating the broilers is a sure way of preventing them from the common diseases that might affect them. Hence, vaccinating them protects them from such threats in the long run. The vaccination process should be done correctly to ensure that all birds receive the vaccine and are protected.

When the birds are being vaccinated, it is required that within two hours of vaccine dilution all the birds should have taken a drink. Water vaccination is the best as all you need to do is to get every bird to drink the vaccinated water. The older the birds are, the more the volume of the vaccine should be.

Marketing of the broiler chickens shouldn’t pose any challenge to the farmer as there is a ready market worldwide. As long as your meat weighs correctly, you will get good rewards in return. All the effort should be put in the rearing of Broiler chickens. That’s where the big challenge lies. With the right house, chicken feeds, equipment, and management of the broiler chicken farm, you can be assured to make great profits out of this Business.

Things to know when starting broiler chicken farming

For great results and profitable broiler poultry farming business, here are some few facts that you should be enlightened about.

• Before the chicks arrive, ensure the chicken broiler houses are clean, tidy, and fit for the broiler chicken. Install all the required equipment like thebroiler cages.
• In the broiler production, the total cost spent on their food is very high. It accounts for about 65% of the total cost.
• Less food should be provided in broiler food. This should also be offered in warm water.
• The broiler poultry usually consumes 64% of protein from its food.
• The broiler chickens consume more food during winter than summer seasons.
• Proper vaccination and treatment should be provided to broilers as they affected by diseases easily.

After reviewing the key factors that should be looked out for when rearing broilers, you can now invest in this business with full knowledge of what to do and the precautions to take at every step until they are ready to be processed. Rearing broiler chicken at home has become popular as it is said that high quality and nutritious meat is produced. Also, the broiler chicken raised at home is much older and weighs heavier than those in supermarkets. But considering the cost incurred, rearing them at home is much more expensive than on a large scale basis.

The best way to rear broilers is by large scale production. Large scale broiler production lowers the cost of equipment, feeds, vaccination, and overall management. The broiler should have a clean environment in which they are reared and be well caged in the best broiler cage like those from Hightop poultry farm equipment. The company offers one of the best cages and other equipment in the market.

Broiler chicken farming and broiler production can be a challenge, but with the right process, equipment and management, be ready to make huge returns in a short period of time.

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Poultry Farm Business Plan Template

Written by Dave Lavinsky

Poultry Farm Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their poultry farms. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a poultry farm business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Poultry Farm Business Plan?

A business plan provides a snapshot of your poultry farm as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Poultry Farm

If you’re looking to start a poultry farm, or grow your existing poultry farm, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your poultry farm in order to improve your chances of success. Your poultry farming business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Poultry Farms

With regards to funding, the main sources of funding for a poultry farm are personal savings, credit cards, USDA Farm Service Agency (FSA) loans, bank loans, and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and USDA FSA loans are the most common funding paths for poultry farm.

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How to write a business plan for a chicken farm.

If you want to start a poultry farm or expand your current one, you need a business plan. We detail each section of a traditional business plan for a poultry farming business.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of poultry farm you are operating and its status. For example, are you a startup, do you have a poultry farm business that you would like to grow, or are you operating poultry farm businesses in multiple locations?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the poultry farm industry. Discuss the type of poultry farm you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of poultry farm you are operating.

For example, you might operate one of the following types of poultry farms:

• Breeder Farms : this type of poultry farm produces hatching eggs for delivery to the hatchery. After the 21 day incubation period, the hatchery then delivers the baby chicks to the broiler houses.
• Broiler Farms: this type of farm produces a 2.5 lb. to 8 lb. bird in 4 to 8 weeks which is processed for various types of retail sale to consumers, grocery stores or fast food chains as whole birds, cut-up breast, wings, thigh, drumsticks, deboned breast meat, or further processed pieces.
• Pullet Farms: this type of poultry farm produces pullets and roosters to be delivered to a breeder hen house at 20-22 weeks old when they are sexually mature to breed and lay eggs.

In addition to explaining the type of poultry farming business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of chickens and/or turkeys produced, number of production contracts, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the poultry farm industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the poultry farm industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your poultry farming business plan:

• How big is the poultry farm industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your poultry farm business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your target market.

Customer Analysis

The customer analysis section of your poultry farming business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: processors, grocery stores, and restaurants.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of poultry farm business you operate. Clearly, processors would respond to different marketing promotions than restaurants, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most poultry farm businesses primarily serve customers living in their same region, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other poultry farm businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes producers of other meat such as beef, pork, or fish, as well as producers of meat alternatives. You need to mention such competition as well.

With regards to direct competition, you want to describe the other poultry farms with which you compete. Most likely, your direct competitors will be poultry farms located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• What kinds of poultry do they produce (breeders, broilers, pullets)?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you use superior production methods?
• Will you provide services that your competitors don’t offer?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a poultry farm business plan, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of poultry farm company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to traditional poultry, will you provide organic or cage-free poultry?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the products and services you offer and their prices.

Place : Place refers to the location of your poultry farm company. Document your location and mention how the location will impact your success. For example, is your poultry farm located near a processing facility, near a transportation hub, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your poultry farm marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in trade papers and magazines
• Reaching out to local agriculture extension offices
• Social media marketing
• Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your poultry farm, including animal care / feeding, flock supervision, animal transportation, sourcing feed, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to sign your 20th production contract, or when you hope to reach $X in revenue. It could also be when you expect to expand your poultry farm to a new location.  

Management Team

To demonstrate your poultry farm’s ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing poultry farms. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing farms or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you supply 50 restaurants, or produce 2,000 birds for processing each month? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your poultry farming business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a poultry farm business:

• Location build-out including design fees, construction, etc.
• Cost of equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your farm title or lease, or blueprints of the production facility.  

Putting together a business plan for your poultry farm is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the poultry farm industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful poultry farming business.

Don’t you wish there was a faster, easier way to finish your Poultry Farm business plan?

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Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s professional business plan consulting services can create your business plan for you.

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Broiler Farming: The Definitive Guide (2020)

Last updated on November 15, 2021 by Temi Cole 13 Comments

This is a complete guide to broiler farming.

Any country, any breed, any model…written just for you.

So if you want to:

• start a broiler farm
• get optimal growth
• pin down your costs
• make sustainable profits

…then you will really enjoy reading this guide.

Let me show you EXACTLY how to launch a profitable broiler farm.

Broiler Farming Basics

Receiving your new batch, week 2 – 5, raising your broilers for maximum growth & survival, week 6 (target week), getting your broiler flock to the market, now, i’d like to hear from you….

Within this chapter, I am going to walk you through the basics of broiler farming.

(Including the business , measuring your performance and winning management practices )

I’ll show you how you can make a profitable venture with your broiler farm plans.

Understand the business

What is a broiler chicken.

Broiler chickens ( Latin: Gallus gallus domesticus – translated to mean a ‘house rooster’) are farm-reared chicken kept for meat.

Depending on the model of farming, you would expect broilers to be slaughtered at:

• 6 weeks if raised in cages ( intensive )
• 8 weeks free-range
• 12 weeks organic (pastured)

As a product, broilers are processed, marketed and sold the moment they reach an optimal size and weight.

Getting meat in front of customers as quickly as possible, at the best quality with minimal input (feed)…

This is the aim.

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Choosing broiler breed

Picking the best broiler breed for your farm is really important.

Here’s why…

The broiler trade is all about physical attributes . Meat quality and quantity, as a combination, score lots of points.

The biggest headstart you can achieve – naturally – will help you get to your end goal of profit, more efficiently.

Whilst it’s not all about choosing an advantageous breed, it certainly helps.

These are traits that will give your success ratings a generous boost:

• fast growth
• quality meat
• docile/behaviour
• weight/size
• foraging ability
• weather resistance

What do bad traits look like?

• competitive
• slow growth
• poor quality meat
• easily affected by weather

The broiler value chain – industry in a snapshot

Your broiler farm is part of a much bigger chain of events that that is estimated to feed billions worldwide with over 105.26 million metric tons of chicken meat by 2023 ( Globe News Wire ).

The grey box in the figure above, highlights where your broiler farm comes into play.

[This definitively answers the question: “Which came first, the chicken or the egg?…”]

Parent stock is where the journey of broiler farming begins.

They give rise to a generation of chicks which are after the likeness of the original stock.

The eggs are then collected and prepared for hatching by some specialised intermediate operations.

Once incubated and hatched,

…the chicks are then transported on the day of hatching to the farm that bought them, by batch.

Batch after batch is raised on the farm.

The farm observes very strict rules for handling safely in order to produce top-quality birds.

Quality of broiler being rated primarily by weight and size, achieved by a given number of weeks…

…6-7 weeks to be exact for cage farming (which is the industry norm for marketable, cage reared bird).

Beyond the farm, the birds are processed into carcasses and exchange hands until sold, cooked and consumed.

Hatchery – input

The input of your business is your baseline.

It defines where you start.

Get it wrong and you start at a disadvantage and have a much steeper climb ahead.

A good start, though, gets you in front by at least a head…perhaps neck and shoulders (wings) too if you choose well.

The key input for your broiler farm will be your batches of day-old chicks.

Cycle after cycle.

In the poultry industry flock uniformity is a useful summary of performance.

Uniformity is a percentage of birds that are within 10% of the target weight, for that age.

It’s important to remember that the overall profitability of your broiler business is influenced by every single chick (bird).

Getting birds sold depends on them meeting a marketable standard, on time.

Under-quality, birds are losses to your broiler business.

The condition that the chicks reach you in will largely dictate the quality of market-ready broiler you get at the end.

Set your batch on the right trajectory and it’s then all down to you from there.

• Feed & water them well
• Keep them disease-free
• Minimise stress

…you should be in for an acceptable output.

Broiler meat – output

Only good broiler meat that hits the quality mark gets sold.

In between investing in day-old chicks and selling carcasses typically after 6 weeks of rearing –

…there is a whole chain of events on the farm that impact quality.

This chain of events is where you add value to your industry.

Your single goal?

To produce an environment coupled with an array of processes that are delivered with such control that you can almost predict success – with every single broiler .

In a word (…or three),

ROI – Return on Investment.

Translated: Getting paid .

The more controlled and predictable your output from the broiler farm, the more you can count on your profit.

Broiler metrics & size

Broiler meat is sold on weight and accepted on overall quality.

As sales revenue is directly linked to every lb or kg of chicken mass, there are no surprises here then that the primary measure from day one is – weight .

Because of the rapid rate of growth during a broiler rearing cycle, farmers cannot afford to take their eye off the prize.

The major contributor to the overall cost of broiler rearing is feed.

Influencing the cost profile of your broiler farm will therefore largely be down to your feed efficiency.

The more feed required to produce each kg of meat, the more expensive and less profitable your product.

Less feed for the same results = more profit.

Your broiler farming profit is a collective sum of the yield contribution given by every bird.

I always see profit as a tug of war between cost and price.

Wherever the flag lands, that is where your profit (or loss) is.

The factors affecting profit (and loss) include:

• feed cost (influenced by availability, shortage, previous season yield etc.)
• broiler meat price (influenced by the general quality of meat at the market at that time)
• uniformity of flock
• flock mortality

An important step in the process of running a successful broiler farm is accurate budgeting.

Being able to pin down income and costs to the cent on every dollar of money invested will give you pinpoint accuracy on projected earnings.

Get a razor-sharp budget together and carry an instant snapshot of what earnings you should expect.

As only the meat of the bird is marketable product, an important metric for your broiler farm is yield .

This is the measure of the weight of meat as a proportion of the overall carcass weight.

In other words, yield answers the question:

“How much of the broiler carcass weight is made up of valuable chicken meat (vs. bone, fat inwards)?”

This adds a further dimension to the issue of broiler price per weight.

A breakdown of the composition of the carcass gives buyers a more accurate estimation of value.

More meat, more value.

Advantages vs. Disadvantages

The thought may have crossed your mind –

“…how does broiler farming as a business compare with layer farming for profit?”

There are many ways to measure the two related codes of poultry farming one against another.

But one of the most meaningful would have to be FCR (feed conversion ratio) .

As we said before, feed cost in poultry farming contributes the majority to overall costs…

So, the more efficiently feed is converted into a product of equivalent value, the more profitable your farm.

In other words, if feeding a broiler pays more per lb or kg of meat than feeding a layer for eggs…

…or vice versa –

…whichever has a better conversion ratio, that would be the better investment on paper .

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Commercial performance

Getting the balance right.

Broiler birds are highly sensitive systems.

So many internal and external factors all contribute to the end product – the amount of premium chicken meat on the bone.

These factors either add or take away from the eventual weight of a marketable broiler.

Affecting the bird’s ability to convert feed potential into valued meat…

…each factor presents an opportunity to fine-tune your farming profits.

Picking up your points

The way to think about your broiler business is to think about a competitive sports league table.

Let’s say there are 20 teams.

Each team starts with 0 points, and must play one another twice – once at home and once away.

This makes 38 league matches played per team, per season (19 home matches + 19 away).

Points are awarded to teams per performance according to the result of the match.

• 3 points to for a win.
• 1 point to for a draw.
• 0 points to a loss.

The team with the most points accumulated by the end of the season is the champion.

There is a maximum potential points that a team can pick up, being 3 x 38 = 114 points (… should they win every match in a season, beating all their opponents. )

So depending on if you think along the lines of a glass half full or empty ,

you could say either…

…every team starts the season with a potential 114 points and loses them along the way, should they draw or lose…

…or rather, every team starts with no points and picks them up along the way.

Each team’s ability to perform optimally depends on many internal and external factors including:

• player condition and availability
• training consistency
• weather and pitch condition
• match official decisions etc.

Broiler farming is very similar.

You start with a batch of broiler chicks at your farm on day one.

Each bird with the potential to become a marketable broiler of optimal size and weight.

Multiply the number of birds by your target weight and this is your maximum potential production for that batch.

Every internal and external factor affecting the ability to reach or fall below target.

Points picked up or points dropped.

Tracking performance of your broiler birds is your way of keeping your finger on the pulse of profit.

Significant developments within your flock happen daily.

Age is the primary indicator. All expected developmental targets are intrinsically linked to age – often noted in days .

According to charts like the one above you can precisely pinpoint the target weights of your flock.

This is a growth budget . A way of tracking by major milestone whether your performance is on target, above or below.

As well as internal indicators of your flock’s development, you’ll want to keep an eye on market prices.

They continually fluctuate.

Timing is everything. Your margin might be entirely wiped out by just a little contrary movement.

And whilst you are restrained by nature to when your flock hits the market (at the end of their cycle)…

…you have free licence to broker deals anytime leading up to delivery. Skill in this area can get you bottom line perks.

Market timing

Getting your broilers to market on time is critical.

If you are late, not only will you disappoint your buyers, but more importantly you will lose profit for every day lapsed.

Your deal with buyers will depend on target weight being achieved, by a given date.

“…what happens if your flock is significantly underweight on the target date?”

For every day of delay in getting broilers to market, profits are eroded by feed cost to the tune of 3lbs per day, per bird.

Getting the product to the market on time is your way of avoiding disappointment.

Maintaining projected profit, protecting your earnings.

Parent stock and weight gain

The broiler business is a sprint .

Layer farming, on the contrary, is a marathon .

Broiler farming is all about reaching the finish line of target weight, in record timing – and with good quality.

Over the decades of industrialised broiler production…

…the market has devised more and more methods of breaking world records.

Over the last 80 years according to the graph above…

…the average number of days for a broiler chicken to gain 1 lb has dropped from over 40 days to only 7.7 days.

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How was this achieved?

Largely by selective breeding of parent stock.

Choosing the stock with the quickest growth traits and inbreeding them until the timing is shaved down.

With broiler farming, there is a trade-off between quality and quantity – like with any business.

Know where you stand. Set your stall out according to the values of your customers –

And serve them.

Cage (intensive)

The cage broiler set-up is built for large scale and quick results.

Birds are stacked and piled high for optimal density and volume combined.

Capital investment is spent on equipment and environmental control systems.

Free-range (organic)

Organic or pastured broiler rearing is non-intensive.

A more liberal rearing experience for the birds (e.g. grazing on pasture), giving rise to richer nutritional content.

Take this chicken caravan, pulled by tractor:

…a great solution for allowing your flock the freedom to roam, yet controlling their containment.

Birds are given a more liberal rearing routine with the end quality of meat in mind, more than sheer scale.

The end meat-product appeals to a more discerning buyer who is willing to pay more for the benefit.

Essentially, a premium product.

The secret to broiler farming success is meticulous management .

Farm success is built largely upon operational procedures and processes.

The handling of each individual variable directly impacts your bottom line.

The more consistent your handling, the more reliable your future profits.

All in all out

The golden rule with broiler farming management is “all-in-all-out”.

What does this mean?

AIAO (all-in-all-out) is when a broiler farm manager accepts only one batch of broiler birds to rear at any one time on-site.

In such a rearing system you will NEVER have more than one batch of birds occupy the farm at any one time.

Take a look at this expert viewpoint from Dr Ahmed Atef , Poultry Nutrition Specialist ( at The Centre for Concentrates & Feed in Cairo, Egypt ):

In our post on “ Broiler Rearing System “, Ahmed Atef a participating poultry expert in The Big Book Project member’s program says,

“All in All out system is the best rearing system in one farm…eventually lead to a successful cycle.” – Ahmed Atef

According to Ahmed, cohabiting flocks on your farm will increase cross-infection from viral or bacterial pathogens.

Managing one flock at a time per farm means that each farm naturally faces a 6 week – or above (full cycle) lag in between flocks. This also slows down cash flow.

However, the set-up is less vulnerable to the outbreak of disease and your profits are potentially safer.

If you want to achieve a more frequent arrival to market, like in this example of 8+2 broiler rearing (but still maintain All-in-All-Out)…

..the answer (although a costly one) is to set-up other broiler farms to operate simultaneously.

This way you could arrive at the market more frequently than a full cycle’s interval of any one batch.

Even delivering broiler meat to market every week, if you liked.

Location & orientation

Make the most of your natural surrounding on-site the broiler farm and you can save cost and improve yield.

Carefully considered positioning of your site can make all the difference to future business success.

Poultry house conditions such as ventilation and temperature can also be supported by where you site your farm.

Also, water availability is critical.

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The further your farm is away from a clean water source, the greater your cost of transport.

The scale or size of your broiler farm comes with its own challenges.

The larger , the more:

• land, buildings & equipment

But with larger inputs, come potentially larger outputs and cost advantages.

The table above was a comparison field survey carried out in 2004.

It compares the size of broiler farms and their economic profiles.

What was the bottom line?

Larger farms (farms with more broilers per batch) required more:

• landholdings
• visits by extension and vet services

..but because of greater financial efficiency from:

• cheaper cost per day old chick
• cheaper cost for transport from the hatchery

…the net profit margins of larger farms exceeded the profit of smaller farms.

this is not always the case in business.

And scale is an individual choice.

There is such a thing as biting off more than you can chew.

Site planning & layout

Operational success and efficiency have a lot to do with proximity .

If things which you need are nearer to your hand, they are more readily available for use.

This means you work harder, quicker and finish sooner.

Also, you have fewer accidents, spillage (waste) and clock up less error.

A key focus for planning your broiler farm layout should be hygiene.

Cross-contamination often occurs because of lazy thinking or critical flaws in planning.

Consider every pathway or workflow of movement around the farm and minimise infection risk .

Processes & Procedures

The single most important aspect of broiler farm management is workflow .

Controlling every functional task within the farm processes from beginning to end…

…gives you maximum chance to pick up and retain those points.

And in the poultry business, points equal profits.

Environment

Environmental control affords comfort for your flock.

Temperature, humidity, lighting, ventilation, noise, density…

…all have an impact on their well being and ability to grow.

Hospitality goes a long way to keeping your broiler flock in peak condition .

A well-kept flock make for good profits.

With broiler farming building integrity seems to be a frequently overlooked piece in the long term profit puzzle.

Buildings that have vulnerabilities are long term business liabilities –

Not assets.

In the ‘ Poultry Houses ‘ blog comment above from Dr. Dhia Alchalabi ( Doctor   of Philosophy Ph.D. focused in Agricultural Engineering Technology from Michigan State University) :

“…you must also maintain the static pressure inside the shed.” – Dr. Dhia Alchalabi

Temperature leaks, uneven distribution of heat, water leaks etc.

General discomfort for your flock leading to underweight results .

So, ridding your broiler houses of any deficiencies will lock in your profits for the long term.

Stockmanship

The more time you spend with your flock, the more attentive you will be to their needs.

Sure it will cost you in time spent on-site, but the costs of missed signs of trouble could be much worse.

Count the cost of your project commitment against the real demands of keen husbandry.

To know your flock ( KYF ) you’ve got to get immersed.

Your birds could be telling you of problems ahead by something as slight as their breathing rate…

…are you keen enough on hearing and sight to know there could be something wrong?

The only way to develop this is practice …spend more time on-site.

The full 5 senses need to be engaged.

Only then will you have that feeling that something needs correcting which saves your bottom line.

Problem-solving

Having a list of possible’s and probable’s when things go wrong will give you some responsiveness …

…and timing can make all the difference when putting out potential fires.

An issue like, not eating could find its root in all types of causes:

Clearly, feed directly impacts weight…which directly impacts sales and so on…

The compact nature of the broiler cycle means a day or two of inadequate feeding can cause a slide off which you might not recover from within the 6 weeks, for example.

Daily gains all add up.

House Design

Broiler housing is dependent on so many factors:

…your chosen model, the scale of the farm, locally available building materials etc.

The house design spectrum is broad .

There is plenty of room for leading in new ways of thinking about broiler farm housing.

Climate, location, orientation, topography – the factors affecting your choice are too many to be exhaustive.

Research broadly.

Look locally at model broiler farms, as well as at other countries with similar climatic profile to yours.

Develop a scrapbook of feasible ideas and shortlist a potential line-up of materials and features.

Space requirements

One practicality with broiler farming is planning space .

How tightly packed your flock is (density) influences their ability to grow as chicks into full-sized broilers.

As broiler chicks grow, their need for space also increases in line.

Planning ahead, including factoring in your expectation for farm growth, will help you provide enough to accommodate your vision.

Now, we are going to take a look into the critical 1st-week management of your new broiler flock.

This start very much sets the tone for the remaining weeks of the rearing period.

Preparing to receive

The very first steps in accepting a new batch of broilers are influential for the success of the cycle.

Chicks are highly sensitive , such is the nature of the young of any animal.

In between hatching and your broiler farm, each batch changes hands a number of times and become exposed to sudden environmental changes .

Cobb , industrial broiler breeders, advise the following farm preparation :

Again, the golden rule for survival’s sake is all-in-all-out hosting of batches.

Avoid delays in chick handling – as they can become dehydrated if not offered regular watering.

Transportation is a key link in the chain of batch handling. Vehicles must be custom fitted to maintain comfort levels of birds.

Your lighting levels, distribution of food and water, the humidity of broiler houses all contribute to the batch’s chances of surviving and growing on target.

It’s all about your handling here.

Once the flock is in your hands, it’s up to you what you make of it.

Fight off threats and nurture yield for maximum profit .

Keen behavioural observation and an experienced eye are key skills of husbandry .

Monitoring, measuring, adjusting, clipping, recording…

…broiler farm managers will issue a meticulously laid out daily schedule for farm labourers.

Your rearing schedule …

…highly detailed and precise to the last grain…

– each task adding value to the overall reward of hitting the market (on time) with a top product.

Adjusting to meet the needs of birds during changes in weather conditions, for example …

…with vigilance and agility, are key handling qualities for keeping on top of broiler farming.

Growth is complex , in the truest sense…

…broilers reaching their targeted size and weight depends, in part, on the availability of the right building blocks .

You need the appropriate materials in order to build properly. And enough of them.

Nutrition is exactly that.

Put another way,

…to write a script you need mastery of the entire alphabet.

Otherwise, key messages will have omissions and the purpose is overthrown.

The comparisons go on – but the message, I’m sure is clear to you.

What are the essentials for broiler growth?

Well…

You get these:

…from these…

And speaking of building blocks, with muscle as our focus in broiler growth…

…we look to protein (the substance of muscle tissue).

One thing to note is you cannot force the body.

The body is naturally calibrated to use what it needs .

In other words,

You can’t keep pushing protein to add mass beyond what the body’s wiring has programmed within as limits.

That said, protein is essential to broiler growth.

The root of which are amino acids…protein building blocks.

What advice should we take on amino acid intake for broilers?

Animal or plant protein is the ideal source.

For example…

When eaten by the bird,

…the vegetable protein complexes are broken down to amino acids and are made available for the re-building program of broiler growth.

Growth is a demanding process.

It requires a lot of fuelling to power.

And all that fuel has got to come from somewhere…

It is a fine balance though, as even we as people know.

Too much energy-packed food and body fat with nutritional diseases can set in very quickly.

Also, it’s critical to note with broilers that energy consumption is a feedback loop .

To say it plain,

…give broilers too much energy-rich food and they will stop eating as much.

Reduce this and they will eat more.

A quick associated note on waste.

If the balance on the broiler diet is too much in protein, fats etc. then the concentration of their urea and consistency of their faeces accelerates litter rot.

This can have devastating effects on the health of their feet – producing chemical burns and bacterial infection.

Also, breathing problems, swollen eyes and overproduction of mucus in the nose and throat – even blindness.

Be vigilant for litter hygiene.

Treat immediately.

Feed ingredients

Want a look at an example broiler diet ?

There’s no right or wrong way to do this.

It’s a balance .

Preference and palate have a lot to do with it too.

But so long as you are sure the contents of the diets match the profile of the nutritional need of the birds,

…you should experience good intake and conversion .

Swapping in one food source for another in a like-for-like fashion should (in theory) produce the same, if not similar results.

But ‘practice’ is the only real way of making sure.

Feed at different phases

Size of food particle is a key feature in getting your broilers to their target weight destination.

Volumes of feed intake will vary at each stage of growth throughout the rearing period.

But also, ability to take in different sizes of feed changes with age.

Physically, particles too big will neither be practicable nor appealling to young chicks.

And mash powder might simply be wasted by larger broilers leading to lost profit.

Cost and alternatives

Remembering the heavily weighted contribution of poultry feed to the overall cost of a broiler farm…

…finding alternative food source ingredients in your locality that are either cheap…

…or better – entirely free …

…is a great way of widening your margin of profit.

Governmental officials are mounting their support behind alternative ingredients for poultry feed.

In this way, they hope to stimulate start-ups and bolster their local economies.

Farmers who earn more, grow .

And so will their communities.

Feeding & Watering

Feeding and watering are critical to your broiler farm for three reasons.

• They are the key drivers for growth .
• They are the key drivers for cost .
• Nowhere to hide – you feed and water them every day until slaughter.

Get it wrong and your profits will ebb away.

It’s an issue of training .

Training your birds from day one on to the feeding and watering apparatus will set them on the right track.

As they grow, you’ll need to be careful to adjust the:

• distribution
• set-up of your…

…feeders…

…& drinkers…

…to match the physical range of your growing birds.

Health & Hygiene

Contamination is the buzz word here.

Prevention is better than cure as they say.

If corruption breaks out among your birds, it can threaten the entire yield of your farm.

Take stringent measures to keep sanitary conditions.

Combating infection with workflow planning

Generally, there are two approaches to stamping out disease on your broiler farm :

• operational care
• site cleanliness

From the list above, taken from the Cobb Broiler Management Guide , you could group the sanitation measures into the following categories:

• things to remember
• things to administer
• things to keep out
• things to clear out & empty
• things to examine

…just some of the fundamentals of keeping a healthy environment for your broilers.

Regular cleaning, spraying down and washing of vehicles and personnel prevent occasion for breakout, should an infection arise.

Disease and health

Parasites, respiratory tract bacterial infections, viral attacks are all common threats to a poultry flock.

Once contracted,

…they can spread like wildfire and bring the whole operation down with little else you can do but fold.

Vaccines are the answer for many.

…the long term immune burden on people from the many vaccine programs they are indirectly exposed to, due to the meat they eat presents a significant global immune danger.

A cocktail of interference at an immune level over many years, from many sources can trigger serious problems.

In light of this problem,

…some studies in recent years have been commissioned to look into the effects of natural or herbal based medicines in broiler farming .

Like this one:

This quote above unveils the growing resistance poultry parasites are developing to man-made drugs.

Whilst the drugs are the best inventions we can throw at the intruders, created within nature is a far more effective front line.

The likes of oregano, garlic, neem, aloe, green tea, tumeric and other herbal combinations present a far more complicated and therefore…

…complete array of protection for your broiler birds.

The key here is that the bird’s body is already equipped with an immune system. A highly specified military-like response mechanism to deal with external invasive threats.

Feed the birds with a naturally occurring range of herbal food sources.

Like the ones mentioned.

And your broilers bodies will assimilate the substances provided into the necessary ammunition and force to overcome many major threats.

Growth & Fattening

Each breeder will advise their own estimation of broiler growth .

Often, broiler growth charts like this one give you all the metrics necessary:

From the information above you will be able to work out the potential market price fetched for each bird…

Also, the feed necessary for achieving the projected growth.

Take the cost of the latter away from the former and you have your broiler profit.

Growth rate

What is the typical growth rate of a broiler bird?

Taking a look at a table like this one:

You can see from the figures above that the modern strains double size and weight between weeks 1 -2 .

Thereafter, weight gain is about 33% from weeks 3-4.

Then, a reduction in growth rate to about 20% increase for weeks 4-5.

Lastly in the following two weeks, the growth rate drops to about 4-8% per week.

There simply comes a point where holding on to the birds is no more profitable.

They begin eating more than they gain in weight.

The cost is loss-making.

There is a sweet spot with going to market.

Record keeping

Record keeping within your poultry farm provides a benchmark for you.

For the batch you are handling at any one time, you should always have a written reference for their condition or environmental factors.

Viewing such records keeps your progress in sight.

Take this paper logbook from the University of Nebraska-Lincoln.

Look at the detail!

Looking closely, we gain real insight into the main measures used by broiler farm for monitoring performance progress :

• feed consumed
• No. of chicks started
• Pen or house no.
• Dates started
• No. chicks started
• No. birds sold
• Per cent livability
• Age when sold
• Bags of feed used
• Pounds of meet per bag
• Pounds of feed per pounds of meat
• Average weight per bird
• Amount of feed per bird
• Total weight sold
• Price per pound
• Total sales
• Total expenses
• Total profit

Key metrics for analyzing the performance of ANY broiler farm .

This is the final straight of the entire race to broiler profits.

The last hurdle. Hit this one and all your efforts will be thrown away.

Get clued up on what matters during this critical time.

Pre-processing

Now we get to the point of fruit and we are ready to gather in the flock for slaughter .

Getting your broiler flock to the slaughterhouse is a combined effort.

The entire process is a collaboration between your farm and the transport company.

Here’s a checklist typical of what a broiler farm would have to do prior to transporting a mature flock:

As you can see, a lot of attention goes into the preparation of catching a flock on-site.

A point to consider when preparing a flock for processing is feed withdrawal in the run-up to the catch.

8-12 hours before transportation, flocks must be denied food.

This helps prevent faecal contamination during transport and throughout the slaughter process.

With all this time where your flock is ‘fasting’, the thought may have crossed your mind…

How will this affect my bird’s final market weight?

Here’s the answer:

On average, you can expect to lose 3g – 15g per bird before carcasses are prepared for market .

Factor this into your profit calculations.

It is unavoidable.

Getting your broiler to market in order to make a profit takes strategy .

If ever you thought that all the hard work was over once your broilers were grown…

…think again.

This graph of broiler price fluctuation should give you a feel for how difficult predicting the market can be:

(Were you able to make any sense of it?)

The takeaway?…

Markets move and pricing varies accordingly.

It’s difficult to call it.

No matter how in-tune with the latest news you are.

The variables within your control , however, are…

• farm type (intensive, organic)
• broiler weight,
• the volume of carcasses,

…these will have bearing on your revenue and the price you can fetch.

Keeping on top of your costs, in particular, the feed expenses will save you much profit potential.

Preserving the flock and not dropping points, or worse…

…losing key players…

…will keep your broiler farm on course for a successful and worthwhile finish.

I hope you picked up some good value from reading this broiler farming guide.

What are your thoughts?

Do you have experience of running a broiler farm already?

Or, are you still ‘thinking’ about is and need a little more guidance?

Either way, take the time now to leave a comment.

Reader Interactions

Write your poultry project proposal in just 90 mins.

July 4, 2020 at 10:21 am

i have learned a lot

November 15, 2020 at 11:32 am

This was informative and very useful. Lots of insight gained. Thanks so much.

November 15, 2020 at 1:02 pm

Glad to be of service, Emmanuel.

I plan to update this (and other pieces) from time to time.

I’ll email you when I do.

Let me know how you get on.

Speak soon.

June 5, 2024 at 9:43 pm

Thank you so much. I gained a lot from your presentation. I am sure this will improve my practice and consequently my profit. I will get back to you.

July 4, 2020 at 10:22 am

the other thing i need now is to be assisted with the business plan for financial assistance

July 22, 2020 at 12:11 pm

I want a business plan for financial assistance

December 18, 2020 at 1:39 pm

This is very informative. It’s an eye opener.

January 15, 2021 at 5:41 pm

Exce;llent and thorough. However, needed is further elaboration on use of water and feed use ……, height adjustment of water and feeders as well. Thanks

February 7, 2021 at 9:07 am

Very interesting article, I’m about start investing in this business segment and was very helpfully, I highly recommend.

March 7, 2021 at 11:07 pm

good day i need your formular for poultry feed

March 13, 2021 at 2:49 am

I started with this new field just almost 2 months ago. Your article is very informative and interesting. It gave a feeling of security to be able to hopefully manage this successfully. Thank you!!!

March 18, 2021 at 10:58 am

Your article is very informing.

The other thing i need now is to be assisted with the business plan for financial assistance. thanks

February 26, 2024 at 3:39 pm

I am an aspiring broiler farmer and I’m currently making preparations to start. Your information on this site is priceless and I applaud your expertise and kindness.

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Poultry Farming Business Plan

We’ll walk you through a sample chicken farming business plan so you can start writing yours right now with Upmetrics .

A business plan outlines your five-year growth strategy and a current picture of your poultry farm. It outlines your company’s objectives and your plan for achieving them.

Download the sample poultry farming business plan and get started with your business.

How to Write a Poultry Business Plan?

You need a business plan if you want to start a chicken farm or grow your existing one. We will go over each section of a detailed business plan for a chicken-raising company.

Poultry Farming Business Plan Outline

This is the typical structure for a business plan for a poultry farm, and it includes all the key elements that you should have in your plan.

Business Plan Outline

Mission statement.

• Keys to success
• Location and Facilities
• Industry Analysis
• Challenges facing the poultry industry
• Market segmentation
• Target market segment strategy
• Market trends
• Startup costs
• Product Description
• Future products
• Service Description
• Future services
• Competition
• Competitive edge
• Marketing strategy
• Pricing and promotion strategy
• Web Strategy
• Sales strategy
• SWOT analysis
• Socio-cultural
• Technological
• Management team
• Faustin Hategekimana
• Aisha Alimi
• Khadijah Khalid
• Asmau Abubakar
• Eric Hagenimana
• Lawal Nura Bada
• Hiring Plan
• Projected Profit and Loss
• Projected Cash Flow
• Projected Balance Sheet
• Financial risks
• Health risks
• Technological risks

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Executive Summary

Although it is typically the last piece you write because it summarises each important element of your poultry farm business plan , your executive summary serves as an introduction to your business plan.

The investor’s attention should be quickly captured by your executive summary. Inform them of the type of poultry farm you manage and its current condition.

For instance, do you operate poultry farm businesses across the country, are you just starting, or do you already have one and want to grow it?

Keys To Success

Financial summary.

Projected costs at the moment, or in the upcoming five years, mention them all. Attach all the financial statements.

• Net Income: The profitability indicator is known as net income and is calculated by subtracting total business expenses, interest costs, taxes, and depreciation from the total money your company generated over a given time.

Business Overview

Your business overview’s opening line should serve as a kind of elevator pitch for your organization. A succinct statement outlining who you are and what you do.

Name all the owners and the part of their roles they will be playing in your firm. If you are confused, then to get the exact idea about how to write it download our sample chicken farming business plan template

Describe the location in your  chicken business plan , and also what facilities you are going to provide.

Market Analysis

You must give a general summary of the poultry farm industry in your industry analysis as given in our poultry farm business plan template.

Although it may appear unneeded, this provides several functions.

You gain knowledge by researching the poultry farm sector. It helps you gain a better understanding of the field in which you work.

Your plan can be improved with the help of market research, particularly if you discover market trends.

Define your target industry and all the challenges possible in your broiler chicken farming business plan.

Startup Summary

A start-up summary in a business plan includes a description of your goods and services, the organization of your company, your target market, your marketing approach, the necessary funding financial predictions, and licensing requirements.

It functions as a road plan for your company.

Products And Services

Give details about the products and services you provide in this section. Whatever your future plans for all the services and products are, mention them too.

If there are any additional services you want to provide, then mention them too in your poultry farm business plan. For instance, “We want to offer home delivery as a manner of providing for our customers for clients willing to purchase at least a specified quantity of our things.”

Competitive Analysis

Before focusing on the latter, your competitive analysis should list your company’s direct and indirect competitors.

The other poultry farms with whom you compete should be listed in terms of direct competition. You’ll likely face the most competition from nearby poultry farms.

List the benefits and drawbacks of each of these rival companies in a concise description. If you haven’t previously worked there, it won’t be possible for you to know everything about your competitors’ businesses.

Your areas of competitive advantage should be listed as the last component of your competitive analysis. For instance:

• Will you employ better production techniques?
• Will you offer services that aren’t offered by your rivals?
• Will your customer service improve?
• Will you provide lower prices?

Consider strategies to beat the competition and list them in this portion of your  poultry farm business plan template.

Market Strategy And Implementation

Your marketing team has a roadmap thanks to a marketing implementation in your  chicken farming business plan. It also demonstrates how marketing will appear in the future.

In essence, a marketing implementation strategy uses methods like marketing processes, sprints, checklists, and marketing templates to transform everything into a clear process.

Do the SWOT analysis here, and share your sales strategy, pricing & promotion strategy in this section.

Download the template and get started with your business plan-making process.

Management And Organization Structure

A solid management staff is crucial to proving the viability of your poultry farm.

Highlight the information and experience that show your key players’ ability to grow a business and draw attention to their backgrounds.

You and/or your team members should ideally have first-hand knowledge of running a chicken farm. If so, emphasize your experience and knowledge in the  broiler farming business plan.

Highlight any experience you believe will assist your firm in succeeding.

Financial Plan

Your 5-year financial statement, broken down into monthly or quarterly segments for the first year and then annually after that, should be included in your poultry farming financial plan .

Your cash flow, balance sheet, and income statement are all components of your financial statements.

Risk Assessment

Through the process of risk assessment, it is possible to examine potential consequences if a risk arises.

A business impact analysis (BIA) is a technique for evaluating the effects of potentially interrupting time-sensitive or important company processes. There are various risks to take into account, here below are some:

Include all of your financial estimates in the appendix of your  poultry farm business plan template , along with any additional materials that can strengthen your case.

You may, for instance, provide the lease or title to your farm, as well as the production facility’s plans.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

Download a sample poultry farm business plan

Need help writing your business plan from scratch? Here you go;  download our free poultry farming business plan pdf  to start.

It’s a modern business plan template specifically designed for your poultry farm business. Use the example business plan as a guide for writing your own.

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About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Zambia Agribusiness Society - ZAS Business Plan for Poultry (Broiler) – Thuthukani Broiler Project

The Most Promising Option (MoPO) for the Thuthukani broiler project is broiler production and will entail production, processing and marketing broilers that have been dressed, graded according to weight ( 1.2kg – 2kg), packaged, labeled and sold in large quantities (20kg+) as chicken cuts or whole to supermarkets, hotels, and restaurants in Bulawayo. Broiler production has not been practiced before, meaning that broiler production will start from a zero base.

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Search this blog, 45 days chicken(broiler) business plan, requirements, license, investment, and profit calculations, 45 days chicken(broiler) business plan, what is poultry farm business of 45 days.

Requirements for broiler chicken farm in 1000 square meter area

Housing and shed design, multilayer cage system, broiler chickens, license to start a 45 days broiler poultry farm.

• No objection certificate from local authorities or government
• Pollution clearance of your local authority
• No objection certificate from the concerned veterinary department
• Trade license

Broiler chicken feed

Drinking waterdrop system, marketing of broiler poultry farm, transportation of poultry chicken, investment in 1000 square meter broiler poultry farm in 45 days, one time investment.

• Land cost- 20,00,000 INR
• Poultry farm making cost- 5,00,000 INR
• Inside cage system- 1,50,000 INR
• Drinking water system- 60,000 INR
• Small chicken buying cost- 10,000 INR

Regular investment

• Broiler chicken feed cost- 2,25,000 INR(per 45 days)
• Water cost- 2,000 INR
• Electricity cost- 2,000 INR
• Vaccination cost- 20,000 INR
• Transportation cost- 10,000 INR
• Marketing cost- 3,000 INR
• Labor cost- 10,000 INR

Profit in 1000 square meter broiler poultry farm in 45 days

• Total number of chickens raised- 5,000
• 1 kg broiler chicken wholesale price- 170 INR
• The average weight of each chicken- 750 grams
• The total price of chicken raised- 6,37,500 INR

Is broiler chicken farming profitable?

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• Habari za Kenya Swahili

Kenyan 30-year-old woman makes over KSh 1.2m profit from poultry farming, shares lessons, mistakes

• Mary Nyadimo, a 30-year-old entrepreneur from Mumias, successfully invested in poultry farming in January 2023
• She initially invested KSh 200,000 to start her poultry farm, which included building housing structures and purchasing 300 improved kienyeji chicks
• Despite facing challenges like high feed costs and the loss of nearly 200 chicks due to inattention, Nyadimo remained determined and adapted to treat poultry farming as a full-time job.
• Nyadimo earned over KSh 1.2 million in profits in less than two years, and advises aspiring farmers to start small and be hands-on to achieve success in poultry farming

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Elijah Ntongai, a journalist at TUKO.co.ke, has more than three years of financial, business , and technology research expertise, providing insights into Kenyan and global trends.

Mary Nyadimo, a 30-year-old entrepreneur from Mumias, has been reaping the rewards of successful poultry farming for nearly two years.

Expect higher sugar prices as govt rises import permit fees to KSh 200k

In an exclusive interview with TUKO.co.ke , Nyadimo shared her inspiring journey, revealing how she turned a small side hustle into a thriving business that now serves as her primary source of income.

She explained that she runs a restaurant in Nairobi’s CBD that serves traditional foods. In 2023, she decided to diversify her work and set up a poultry farm in Mumias .

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Beginning of a Poultry Business

The 30-year-old entrepreneur told TUKO.co.ke that she began her poultry farming venture in January 2023, initially as a way to supplement her income from running a traditional foods restaurant, 'Kondele', in Nairobi’s central business district.

Recognising the potential for growth, she decided to diversify her efforts and established a poultry farm in her hometown of Mumias.

To get started, Nyadimo invested approximately KSh 200,000, which covered the costs of building housing structures, buying initial food stocks, and purchasing 300 'improved Kienyeji' chicks.

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“I started with 300 chicks. All the costs came to about KSh 200k, which I used to build the structures and bought food stocks and then brought in the chicks,” she said.

Nyandimo noted that she heavily invested in the plan in its initial stage because she was determined to grow it. When she saw that the first 300 chicks were thriving, she added 700 more chicks and later added 800 more to expand her venture.

Earning, market and income from poultry farming

Nyadimo acknowledged that the high cost of chicken feed is a common challenge for many new poultry farmers, which can often lead to discouragement.

“I used two bags every week. They cost KSh 7000 per week. So, at first, it is very hard, but when they mature and you start selling, you start enjoying. I started selling mine after three months, and the returns were good,” she explained.

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She explained that she currently sells the chicken for meat to hotels, individuals, parties and event organisers in Kakamega and the surrounding areas.

She added, “I sell one chicken at around KSh 900 for those buying in bulk and KSh 1000 for those buying in small numbers.”

Nyadimo told TUKO.co.ke that since she started, she has raised about 5,000 chickens, which she has been selling to customers.

At the time of the interview, Nyadimo had 2000 chickens at her farm.

“I have 2000 chickens. 1000 are improved Kienyeji that I am raring, and I will begin selling for meat in November all the way to the Christmas period. The other 1000 are layers that I am raring for eggs. They have not started laying the eggs yet,” she explained.

How to succeed in poultry farming

Nyadimo noted that one of the mistakes she made when she was starting was not giving the chickens the attention and supervision they required, and she lost almost two hundred chicks.

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"Chickens need you to be there in person, especially when you are starting because even if you hire someone, they will not take care of them like you because they probably don't know your goals or the money you have invested. So now I split my time between Mumias and Nairobi," she remarked.

She noted that she now treats poultry farming as a full-time job and ensures she always has stock for customers who often preorder.

Having earned over KSh 1.2 million as profits in less than two years, Nyandimo offers valuable advice to aspiring poultry farmers.

She advised potential farmers to start small so that they do not strain and give up on the venture, noting that it is very costly to cater to chicks, especially when they are young.

Kenyan teacher to earn over KSh 200k from side hustle

In other stories on Tuko.co.ke , Bett Victor, a teacher from Bomet county, is set to e arn over KSh 200,000 in profit from his farming side hustle.

Passy Ma Trevor: Outcry as businesswoman disappears after allegedly swindling millions

Bett’s initial success with a two-and-a-half-acre bean farm, which earned him KSh 150,000 from a school, prompted him to expand his agricultural activities to include cabbages, beans , and maize.

Bett advised young Kenyans to consider agribusiness as a viable side hustle or alternative to employment, emphasising that it can be both lucrative and fulfilling if managed well.

Proofreading by Mercy Nyambura Guthua, journalist and copy editor at TUKO.co.ke

Source: TUKO.co.ke

Elijah Ntongai (Business editor) Elijah Ntongai is an editor at TUKO.co.ke's business desk, covering stories on money, the economy, technology, and other business-angled stories. Ntongai graduated from Moi University with a Bachelor's in Linguistics, Media and Communication. Ntongai is trained and certified under the Google News Initiative and Reuters Digital Journalism. For any correspondence, contact Ntongai at [email protected].

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First Published: Sep 04 2024 | 11:39 AM IST

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