sports agency business plan

Need a business plan? Call now:

Talk to our experts:

• Business Plan for Investors
• Bank/SBA Business Plan
• Operational/Strategic Planning
• L1 Visa Business Plan
• E1 Treaty Trader Visa Business Plan
• E2 Treaty Investor Visa Business Plan
• EB1 Business Plan
• EB2 Visa Business Plan
• EB5 Business Plan
• Innovator Founder Visa Business Plan
• UK Start-Up Visa Business Plan
• UK Expansion Worker Visa Business Plan
• Manitoba MPNP Visa Business Plan
• Start-Up Visa Business Plan
• Nova Scotia NSNP Visa Business Plan
• British Columbia BC PNP Visa Business Plan
• Self-Employed Visa Business Plan
• OINP Entrepreneur Stream Business Plan
• LMIA Owner Operator Business Plan
• ICT Work Permit Business Plan
• LMIA Mobility Program – C11 Entrepreneur Business Plan
• USMCA (ex-NAFTA) Business Plan
• Franchise Business Planning 
• Landlord Business Plan 
• Nonprofit Start-Up Business Plan 
• USDA Business Plan
• Cannabis business plan 
• eCommerce business plan
• Online Boutique Business Plan
• Mobile Application Business Plan
• Daycare business plan
• Restaurant business plan
• Food Delivery Business Plan
• Real Estate Business Plan
• Business Continuity Plan
• Buy Side Due Diligence Services
• ICO whitepaper
• ICO consulting services
• Confidential Information Memorandum
• Private Placement Memorandum
• Feasibility study
• Fractional CFO
• How it works
• Business Plan Examples

How To Write a Sports Agency Business Plan (Template, Sample)

Nov.28, 2022

Average rating 5 / 5. Vote count: 4

No votes so far! Be the first to rate this post.

Table of Content

1. Sports Agency Business Plan For Starting Your Own Company

This business plan outlines the formation of a sports agency. The business plan for a sports agency will help you in several ways to run your business more efficiently. First, it can assist you in defining your business goals and objectives. Secondly, it can help you formulate marketing strategies. As a third benefit, it can help you develop a good financial plan. The fourth benefit is the ability to assess your opportunities and risks. Finally, it can assist you in preparing your business for the future. 

Several sports businesses can benefit from this business plan, such as a gymnastic instruction business plan , personal training business plan , indoor sports complex business plan , fitness center business plan , etc.

2. Executive Summary

The business.

The [Company] is a professional [sports name] representation and scouting agency. The company will be based in [Country]. As a full-service provider of [sports name] representation services, the company will address the needs of domestic and international clients.

The agency’s focus will be on providing athletes with a well-rounded and comprehensive approach to enhancing their athletic, personal, and professional abilities. 

The sports agency business plan sample includes contract negotiation, player representation, player scouting, and player management. The company strives to provide our clients with the highest quality service and support so they can focus on their craft. It is our goal to help our clients achieve their goals, whether they are on or off the field.

Business Target

The company expects to generate revenue by charging commissions on contracts it negotiates for clients. The purpose of writing a business plan for a sports agency is to help in contract negotiation, marketing, public relations, financial planning, and investment advice.

The company aims to become the premier sports agency in [Country]. This goal will be achieved by expanding into new markets and acquiring other sports agencies.

3. Company Summary

Company owner.

[Company] will be owned by [owner name]. The company owner has put his time, money, and energy into starting the company and is experienced in sports. He has been serving in various sports agencies for the past 15 years.

Why The Sports Agency Is Being Started

The [owner name] had over 15 years of experience as a professional athlete, as well as experience working for a sports agency. His extensive experience in the sports industry has given him an understanding of how to start a sports agency business. His services will be available to athletes at all stages of their careers, from high school to professional. 

How The Sports Agency Will Be Started 

The sports management agency business plans to enhance this business in a way that every athlete will find it a perfect place for their representation, contract negotiation, marketing and branding, public relations, and event planning.

The operational business plan includes a small staff of employees, including a general manager, an assistant general manager, and a few support staff members. A variety of marketing techniques will be used to attract clients, including online advertising, print advertising, and word-of-mouth.

In collaboration with financial experts, [Owner Name] forecasts the following startup costs, including expenses, assets, investments, and loans.

Below is a list of detailed start-up requirements, total startup expenses, total assets, total start-up funding, total funding required, total assets, total liabilities, total planned investment, total capital, total liabilities, and total funding:

4. Services Of Sports Agency

The purpose of the business plan sports agency is to raise $, for the development of a sports management company, the services of the business plan include:

• Contract negotiation and execution with sports teams and leagues  
• Providing training, sponsorship, and financial advice to athletes 
• Providing endorsement and marketing advice to players 
• Supporting a player’s transition to retirement 
• Assisting the family of a player with concierge services 
• Organizing and executing special events for players or teams 
• Organizing a player’s or team’s travel and accommodations 
• Media relations assistance for a player 
• Maintaining a team’s website and social media accounts
• Provide athletes with an opportunity to showcase their talents in front of scouts and coaches by organizing tryouts and open practices
• Follow the latest developments in the sports industry
• In starting a sports management company, the owner has to hire professional staff and experienced management.
• Providing legal services to clients
• Helping the athletes with publicity
• Helping clients get the best insurance policies

5. Marketing Analysis

The most important component of a sports agency business plan example is its accurate marketing analysis. The company’s marketing analysis includes market trends, market segmentation, business target, and product pricing.

Market Trends

Excellent work.

excellent work, competent advice. Alex is very friendly, great communication. 100% I recommend CGS capital. Thank you so much for your hard work!

The sports agency industry is predicted to grow in the number of agencies, clients, and money spent on its services in the next three years.

Marketing Segmentation

Marketing strategies for sports agencies in sports agency business plan examples vary depending on their target clientele. For example, if the agency targets professional athletes, its marketing strategy will make use of sports media, online advertising, and personal networking to reach this demographic. 

This business plan will explain how to start a sports management company that caters to both individuals and teams. The goal of this sports agency is to become the exclusive agent for all professional athletes in the United States. This will be accomplished by providing a higher level of service and support to clients than any other sports agency in the country. 

Product Pricing

Depending on the target market and the services provided, the price of a sports agency’s products can differ greatly. For example, a high-end sports agency that caters to professional athletes may charge a much higher rate than a smaller agency that caters to amateurs. The fees charged by sports agencies are usually hourly or flat.

6. Marketing Strategy Of Sports Agency

Competitive analysis , business plan for investors.

According to the sports marketing agency business plan competitive analysis, the landscape of sports agencies is extremely competitive. Many large, well-established firms have been in business for many years. In addition to their substantial resources and experience, these firms are well-connected in the industry. Smaller firms are also trying to break into the industry.

Sales Strategy

After analyzing the sports agency business plan pdf which includes marketing analysis, the sales strategy is designed to generate revenue and profit for the company. This strategy includes a plan for marketing, advertising, and public relations. Additionally, it includes strategies for acquiring new clients, retaining existing clients, and expanding the company’s reach.

Sales Monthly

The Sports Agency plans to generate monthly income through the sale of sports performance training services. The sports performance training program will generate revenue for the agency by selling memberships.  According to our experts, the following sales are expected monthly.

Sales Yearly

The sports agency sales business generates revenue by selling sports merchandise, tickets, and other services. According to our experts, the following sales are expected yearly.

Sales Forecast

Our sports agency anticipates relatively consistent sales throughout the year. In terms of sales, we don’t expect any major spikes or dips, but rather a steady stream of revenue. Below is a forecast of our sales:

7. Personnel Plan Of Sports Agency

Company staff.

[Owner] will hire professional company staff in starting a sports agency business. The Company operations will require the following employees:

• VP of Business Development 
• VP of Client Services 
• VP of Marketing 
• Director of Human Resources 
• Director of IT 
• Financial Analyst 
• Administrative Assistant 

The support staff will also be needed, including but not limited to

• Receptionist 
• Office Manager 
• Accounting Clerk 
• Marketing Coordinator 
• HR Specialist 
• IT Specialist 
• Executive Assistant 

Furthermore, the company will need some field staff, including but not limited to

• Event Managers 
• Event Coordinators 

Average Salary of Employees

The average salary for sports agency employees is $60,000. The salary is based on the average salary of all employees, including those in administration, marketing, and sales.

8. Financial Plan For Sports Agency

Financial experts helped [owner] analyze the company’s financial needs and develop a financial plan for how to get into a sports agency. A three-year financial plan is developed by them to outline the company’s development.

Important Assumptions

The following are important assumptions for the financial plan of the sports agency:

Although these assumptions are quite conservative, deviations are expected to be limited to a level that won’t affect the company’s major financial strategy.

Brake-even Analysis

Below is a breakdown of the sports agency’s fixed and variable costs:

Table that shows monthly break-even Analysis

Projected Profit and Loss

The following is the projected profit and loss for a sports agency. 

Profit Monthly

Gross margin monthly .

[get_in_touch_small text=”Any questions?” bold=’Get in Touch’]

Gross Margin Yearly

Projected cash flow.

The following column diagram shows the projected cash flow.

The following table shows detailed information about pro forma cash flow, subtotal cash from operations, subtotal cash received, subtotal spent on operations, subtotal cash spent, and general assumption.

Projected Balance Sheet

The following projected balance sheet shows data about the pro forma balance sheet, total current assets, total long-term assets, total assets, subtotal current liabilities, total liabilities, total capital, total liabilities, and capital.

Business Ratios

The following table shows data about business ratios, ratio analysis, total assets, and net worth.

• How do sports agencies make money? 

Sports agencies make money in many ways. They charge commissions on contracts they negotiate for their clients. Alternatively, they can charge a fee for their services, which could include marketing, public relations, and contract negotiations.

• How do sports agents get clients?

Sports agents gain clients by building relationships with coaches, scouts, and others in the industry. Additionally, they attend events and meet with potential clients.

Download Sports Agency Business Plan Sample in pdf

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

Vegetable Farming Business Plan

Trading Business Plan

How To Write A Textile Manufacturing Business Plan

Start a Vending Machine Business in 2024: A Detailed Guide

Oil and Gas Business Plan

What Is Strategic Planning: Definition and Process

Any questions? Get in Touch!

We have been mentioned in the press:

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Search the site:

Manager Skills

Mastering Management

How to Start a Sports Agency

The media has painted a rosy picture of what it must be like to be a sports agent : free game tickets , wads of cash , and the opportunity to know the hottest athletes around .

It is certainly true that there are perks involved in owning your own sports agency, but there is also a lot of behind the scenes sweat , blood , and tears . It requires a significant amount of education and hard work to pursue this career path.

While the initial startup costs are low, you must possess sharp instincts , thick skin , and an eye for talent .

Table of Contents

The Importance of Education & Licensing

Ask any successful sports agent: education is the foundation upon which you will build your business. The first step is to earn your bachelor’s degree from an appropriately accredited institution.

While you are free to choose any major you would like, particularly helpful majors are public relations , finance , business management , sports medicine , and sports management .

Once you have obtained your bachelor’s degree, the next step will be to pursue your master’s degree. Alternately, you may choose to pursue a law degree.

While a law degree is not required, the skills you acquire during your studies will be particularly beneficial when it comes to negotiating contracts for your clients. Most major leagues, including the NFL and the NBA , requires their sports agents to possess a master’s degree.

Even after your formal higher education has been completed, your next step will involve obtaining the appropriate professional licenses. Each major league that you wish to represent clients in will require you to pass their own sports agent exam.

Among other things the exam will cover is each league’s collective bargaining agreements.

Getting Your Company Off of the Ground

After you have received the appropriate education and licensure , your next step will involve creating a business plan.

For many aspiring business owners, the idea of creating a business plan is intimidating; however, a quality business plan serves as a reality check that will compare your business instincts against the industry’s hard numbers.

Once the plan is completed , its effectiveness will primarily depend on what you choose to do next. The business plan for your sports agency must also include a distribution strategy, which represents the backend of your business planning requirements.

The next step is to choose a professional name for your business and to create a limited liability corporation (LLC). If you have one or more business partners, then you will need to create a limited liability partnership (LLP).

In addition to these tasks, there will many standard startup duties to complete, like securing an office space, marketing, and branding.

Because sports agents are supposed to be masters of communication and marketing , your ability to devise and market a strong brand for your agency will tell prospective clients much about your abilities. Your office space needs to project an aura of confidence and success.

Potential clients will often form a first appearance of you based on how your office looks. Find an office space in a community that is home to multiple professional sports teams, and make sure that your office looks professional and polished.

Growing Your New Sports Agency

After your agency is up and running , it will be time to begin pursuing an aggressive expansion and growth strategy . A healthy business will naturally grow , but your sports agency must exercise caution to ensure that your growth is not achieved at the expense of your existing clients.

If the quality of their representation suffers due to your agency’s growth, then you will know that you have not adequately performed capacity planning.

However, with the right planning strategy , your agency can quickly grow by either attracting other high profile agents or by adding more sports to your area of representation. Here’s how to get started:

Attracting Your First Clients

Most major cities have a plethora of amateur leagues and games that you can begin to frequent. Here, you will be able to scout athletes who display the potential to go pro.

It is important not to jeopardize their amateur status by trying to sign them during their amateur years ; however, there is no harm in introducing yourself and letting them know that you would be interested in representing them in the future.

Another excellent option for attracting new clients are collegiate players who want to be signed to a professional team. You can offer to assist them through this process in exchange for their signature on a contract that will guarantee you 15% of all of their future earnings.

With dedication , you will be able to find young talent that appreciates your admiration of their potential and values the hard work you put in on their behalf.

Getting Endorsement Deals from Local Businesses

Seeking out endorsement deals from local businesses offers an excellent starting point for launching your new sports agency.

In the beginning, your clients will not be attracting major leagues offers, but there are always small to medium sized businesses that are willing to endorse your clients in exchange for building their own brand recognition.

As your business begins to attract a higher caliber of clientele, you can slowly increase the level of your endorsement deals.

Last, but not least, as your clients begin to step into professional arenas and leagues , there will be a need for you to strengthen your agency’s brand. This can be accomplished by sharing your success stories with the sports industry .

Hire a professional web designer to create a website that showcases your abilities and that displays the clients you have successfully represented . When you are capable of successfully branding yourself , prospective clients will trust that you can brand them as well.

Sharing is Caring

Create Your Corporation

How to Launch Your Own Sports Marketing Agency: A Step-by-Step Guide

Learn how to start your own sports marketing agency in this step-by-step guide. Discover how to build a business plan, find athletes to represent, negotiate sponsor deals and more.

If you have a passion for sports and business, starting a sports marketing company could be an exciting new venture. Sports marketing firms help connect athletes, teams, and brands through sponsorships, endorsements, and other promotional partnerships. While launching any new business comes with risks, the sports industry continues to grow and offers many opportunities for savvy entrepreneurs. In this guide, we'll walk you through how to start your own sports marketing agency, from developing a business plan to signing your first clients. With hard work and persistence, you can build a thriving company at the intersection of sports and marketing. Let's dive in!

The Sports Marketing Landscape

The sports marketing industry targets major brands, athletes, sports teams, and sports organizations. The audience can range from local to global, depending on your specific niche. For example, you may focus on marketing partnerships for major professional sports teams, individual elite athletes, college sports programs, or youth sports organizations in your local community. The industry itself continues to grow, fueled by rising sports participation, the popularity of fantasy sports and esports, and the increasing value of sports media rights and sponsorships. According to PwC, the global sports market is projected to reach $73.5 billion by 2019. This growth means many opportunities for sports marketers to connect brands and properties in authentic, meaningful ways.

Your Sports Marketing Services

As a sports marketing agency, your core product is connecting brands and properties through sponsorship and promotional partnerships. However, the specific services you offer can vary depending on your niche and target clients. Some possibilities include: • Sponsorship acquisition - Helping brands find and secure sponsorships with sports teams, athletes, events, etc. This could include developing proposals, negotiating deals, and managing ongoing partnerships. • Athlete representation - Acting as an agent to represent individual athletes in endorsement deals and promotional opportunities. You would help build the athlete's brand and connect them with aligned sponsors. • Event marketing - Assisting with the marketing, sponsorship, and promotion of sports events like tournaments, races, youth camps, and more. This can include finding event sponsors, handling social media, and driving attendance and participation. • Branded content creation - Producing content like commercials, social media campaigns, and web series to help sports brands and sponsors engage their audiences. This is an opportunity to leverage your creative skills and relationships within the sports industry. • Public relations - Helping clients build strategic media relations campaigns to raise brand awareness and strengthen their reputations with key stakeholders like fans, sponsors, and sports organizations. To stand out, focus on a specific niche, develop a roster of talented athletes or notable sports properties, and build a reputation for securing high-value, customized partnerships. Deliver your services directly to clients and through mutually beneficial partnerships with brands, athletes, teams, and organizations in your target market. With experience, you can expand into related areas and build a full-service sports marketing powerhouse. The key is starting small, delivering amazing results, and growing from there.

The Economics of Sports Marketing

The costs and pricing models for a sports marketing agency can vary significantly depending on your specific services and target clients. In general, the major costs include: • Employee salaries and benefits - For account managers, salespeople, content creators, public relations specialists, and support staff. Salaries will depend on experience and location. • Office space and equipment - If you have a physical office. You'll need furniture, technology, and other supplies. • Travel - To meet with clients, attend events, scout for new opportunities, etc. Travel costs will depend on your geographic focus. • Marketing and advertising - To promote your agency and attract new clients. This could include a website, social media, print materials, sponsorships, and more. • Revenue sharing - If you represent athletes or have partnerships with sports organizations. You'll negotiate a percentage of the deals you secure on their behalf. • Additional services - Like legal, accounting, and insurance. You'll want to properly establish and protect your business. For pricing, you have several options: • Commission-based - Charge a percentage (typically 10-20%) of the total value of sponsorship deals, athlete contracts, or promotional partnerships you secure. This aligns your incentives with your clients' success. • Retainer-based - Charge an upfront monthly or annual fee to provide ongoing services like public relations, content creation, or event marketing. Retainers provide predictable revenue but may limit potential upside. • Project-based - Charge a one-time fixed fee for specific short-term projects like creating a social media campaign, producing commercials, or renegotiating a major sponsorship deal. • Hybrid model - Use a combination of commissions, retainers, and project fees. For example, charge lower retainers plus a percentage of any new deals secured. Or include project fees in addition to ongoing retainer payments. The specific pricing and fees you can command will depend on your experience, expertise, and reputation. As a new agency, you may need to start with lower retainers and commissions to build your credibility. But by delivering great results for your initial clients, you can quickly increase your fees and accelerate growth. With hard work and persistence, a sports marketing agency can be very profitable.

Marketing Your Sports Marketing Agency

To attract new clients and build your business, you'll need to implement an effective marketing strategy for your sports marketing agency. Some of the key components include: •Search Engine Optimization (SEO) - Optimize your website content for search engines like Google to rank higher in results for terms like "sports marketing agency," "athlete sponsorship," and "sports event marketing." Focus on your location and any niche areas of expertise. SEO can drive organic traffic and leads over the long run. •Social media marketing - Build a social media presence on platforms like LinkedIn, Twitter, Instagram, and Facebook. Post updates about your agency, share industry news and insights, promote your clients' successes, and engage with your target audiences. Aim for consistent posting across channels to raise brand awareness and stay top of mind. •Content creation - Develop a content strategy to demonstrate your sports marketing expertise. Publish blog posts, videos, photos, case studies, and other content highlighting your services, experience, accomplishments, and thought leadership. Share content on your website and social media to attract new visitors and leads. •Direct marketing - Reach out to potential clients directly through calls, emails, networking, and in-person meetings. Build personal relationships, share details about your services, and try to schedule follow-up discussions. While time-consuming, direct outreach can be an effective way to find new opportunities, especially when you're first getting started. •Referral marketing - Ask existing happy clients to refer your agency to others who may need your services. Referral marketing is a great way to find new clients because the referral comes from a trusted source. Offer discounts or other incentives for clients who refer new paying customers. •Industry events - Attend relevant conferences, tournaments, meetings, and other events to network and connect with potential clients and partners. Set up a vendor booth, sponsor the event, speak on a panel, or organize informal meetups. Look for opportunities to raise brand awareness and start new conversations. With a mix of online and offline marketing strategies, you can build awareness of your sports marketing agency, attract high-quality leads, and turn new contacts into long-term clients. Be patient and consistent, as it can take time to build trust and sign major new partnerships. But by delivering results, your marketing efforts will gain momentum through word-of-mouth and referrals.

Sales Strategies for Your Sports Marketing Agency

To sign new clients, you'll need to implement an effective sales process. Some key steps include: •Identify prospects - Build a list of potential clients like sports brands, athletes, teams, and event organizers in your target market. Research their current marketing activities and look for opportunities to provide value. •Create tailored proposals - For each prospect, develop a customized proposal highlighting your relevant experience, services, and recommendations to meet their specific needs. Proposals should demonstrate your understanding of the prospect's goals, challenges, and brand. •Contact and schedule meetings - Reach out to your prospects through calls, emails, and in-person meetings. Explain why you're contacting them and try to schedule follow-up discussions to explore their needs in more depth. Come prepared with questions to uncover pain points you can address. •Build trust and rapport - During discussions, focus on listening to the prospect and determining how you can support their success. Share relevant case studies and examples of your work. Be transparent about your fees and responsive to any concerns. Building a personal connection will make clients more willing to sign with your new agency. •Negotiate partnerships - For interested prospects, work to negotiate a partnership that benefits both parties. Be flexible in your pricing and open to alternative models like lower retainers plus performance incentives. Look for win-win deals that will lead to long-term, mutually profitable relationships. •Provide amazing service - Once you sign a new client, deliver results and over-the-top service to keep them happy. Meet or exceed all obligations in your contracts and agreements. Go above and beyond to build trust and position your agency as a valued long-term partner. •Ask for referrals - If you do an exceptional job for your clients, don't be afraid to ask them for referrals to new prospects. Offer incentives like discounts or extra promotional value for any new clients they refer. Referrals from happy existing customers can be one of the best ways to find new opportunities. With a systematic sales process, patience, and persistence, you can build a roster of satisfied sports marketing clients. Focus on listening, customizing your approach, and providing real value - not just selling your services. By putting your clients' needs first, you'll establish the long-term partnerships that fuel business growth.

Operations and Execution

To run a successful sports marketing agency, you need to establish efficient operations and processes to deliver for your clients. Some key areas to focus on include: •Staffing - Hire experienced account managers, salespeople, content creators, and support staff to help manage partnerships and the day-to-day work. Provide training to ensure high quality and consistency. •Project management - Develop a structured process to keep sports marketing projects on schedule and budget. Assign account managers to oversee each client account and any ongoing projects. Hold regular status meetings and reviews. •Reporting and analytics - Track key metrics like new leads, proposals delivered, contracts signed, client renewals, and revenue to monitor the health and growth of your business. Analyze metrics to uncover trends and insights to optimize your sales, marketing, and service delivery. Share regular reports with staff and clients. •Legal compliance - Establish contracts, operating agreements, and policies to properly structure and protect your business. Comply with regulations related to client data, privacy, employment, finance, and any other areas relevant to your operations. Remain up-to-date with changes in laws and best practices. •Financial management - Handle accounting, tax, payroll, and other financial aspects to keep your sports marketing agency in good financial health. Monitor revenue, expenses, accounts receivable, and cash flow. Work with an accountant and financial advisor as needed. •Partnership development - Build a network of mutually beneficial partnerships with sports brands, athletes, teams, media companies, and other related organizations. Look for opportunities to cross-promote, co-create content, share resources, and refer new clients. Strong partnerships can help accelerate business growth. •Continuous improvement - Regularly evaluate and improve your internal operations and processes. Survey clients and staff for feedback. Upgrade technology and tools as needed. Refine your sales, marketing, and service delivery approaches based on lessons learned and changes in the sports marketing industry. Continuous improvement is key to long-term success.

Legal Considerations

Before launching a sports marketing agency, research all legal requirements to establish and operate your business. Meet with attorneys and accountants to understand regulations related to client contracts, privacy, data security, employment, taxation, and other relevant areas. Establish proper business licenses or permits required in your city and state. Comply with laws around representing athletes, especially related to their name, image, and likeness rights. Familiarize yourself with regulations around event marketing, sweepstakes, and promotions. Remain up-to-date with changes in laws impacting sponsorship agreements, social media influencer marketing, and branded content deals. Maintaining legal compliance will help avoid potential lawsuits, fines, and other issues that could damage your reputation and financial standing. While the research and professional advice will require an initial investment, it will provide essential protection for the long-term success of your sports marketing agency. Make legal compliance an ongoing priority as your business grows and evolves.

Ready to Launch Your Sports Marketing Agency?

If you have a passion for sports and connecting brands with audiences in an authentic way, starting a sports marketing agency could be an exciting and rewarding venture. While launching any new business comes with risks and challenges, the potential for growth in the sports industry is tremendous. By developing a comprehensive business plan, securing proper legal counsel, and implementing best practices for sales, marketing, operations, and client service, you can build a successful sports marketing agency. Start by focusing on a specific niche, develop your roster of services, and look for opportunities to provide value to sports brands, athletes, teams, and organizations in your target market. With hard work, persistence, and a commitment to excellence, you can turn your passion for sports marketing into a thriving company. While the path won't always be easy, the rewards of growing your own business and working with high-profile sports clients can make all the effort worthwhile. If you're ready to take on the challenge, start planning your new venture today. The sports world awaits!

Retail & Consumer Goods

How to start a lithium refining business: a guide to tapping into the future of energy storage, how to grow a thriving fertilizer business from the ground up, how to start the ultimate arcade gaming business.

BizFundingResource.com

Sports Agency Business Plan and SWOT Analysis

Sports Agency Business Plan, Marketing Plan, How To Guide, and Funding Directory

The Sports Agency Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start a Sports Agency business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

Your Business Planning Package will be immediately emailed to you after you make your purchase.

• Bank/Investor Ready!
• Complete Industry Research
• 3 Year Excel Financial Model
• Business Plan (26 to 30 pages)
• Loan Amortization and ROI Tools
• Three SWOT Analysis Templates
• Easy to Use Instructions
• All Documents Delivered in Word, Excel, and PDF Format
• Meets SBA Requirements

Sports is a major form of entertainment within the United States. As such, given the billions of dollars of revenue that are generated each year from professional sporting events – the demand for quality representation as it relates to the individual athletes in substantial. Given that many athletes now sign endorsement deals on top of contracts relating to providing professional services, many sports agencies have been developed to become a full service solution provider for athletes that need quality representation. The barriers to entry for this type of business are considered to be relatively high given that most sports agents or attorneys by trade. The startup cost associated with developing a new sports agency business typically ranges anywhere from $50,000 all the way to $500,000 depending on the number of agents that would be on staff from the onset of operations. Given that this is a service-based business – the gross margins generated from revenues are also extremely high. Typically, gross margins for this type of business range anywhere from 90% to 95% depending on whether or not a bad debt expense is going to be factored into the cost of goods sold. Most importantly when developing a new sports agency business, it is imperative that the owner operator have an understanding of the applicable employment agency laws that may be associated with presenting an athlete. Again, given that most sports agents are attorneys this matter can be looked into relatively easily. However, if a sports agent is not a licensed attorney then it may be in their best interest to hire a firm that can provide them with the understanding that is needed in order to remain within the letter of the law at all times.

A sports agency business plan would be required if the individual is going to seek private investment capital or a working capital line of credit from a financial institution. This business plan should include a three-year profit and loss statement, cash flow analysis, balance sheet, breakeven analysis, and business ratios page with statistics that are common to artist and athletic representation businesses. Within this business plan, a full examination of how clients are going to be acquired is needed. Unlike other businesses that market their services to the general public, a sports agency deals with a very limited number of people given that there are only a handful of spaces in professional sporting leagues for professional athletes. As such, it is important that a sports agent develop ongoing relationships with recruiters, colleges, high school coaches, and other individuals and entities that deal with amateur sports. Once a client is found, it is important that they are provided with a full understanding of the suite of services that can be rendered to this individual. As such, the marketing section of the business plan should focus significantly on client acquisition. As this is a personal services business, it is important at the age and the very people focused so that they can properly require clients placing those that they represent with professional sporting organizations.

Ace sports agency marketing plan should also be developed. Again, and foremost – it is imperative that the sports agency develop ongoing relationships with professional sporting organizations as well as coaches among the high school and collegiate level. Of course, the sports agency should also maintain an expansive website that provides the biographies of staff agents, representation operation, contact information, and when applicable a list of clients that are currently under representation or have been represented in the past. This will lend credence and provide a strong reputation for the sports agency as it expands. The presence on social media can also be helpful for sports agent given that many young athletes frequently use social media in order to communicate with their friends and families. As such, by maintaining a social media profile on a platform such as FaceBook, Twitter, and Google+ – a sports agent may be found by an amateur athlete is qualified to play professional sports.

Once the business plan and marketing plan have been developed, most entrepreneurs will develop a sports agency SWOT analysis. As it relates to strengths, a sports agency is able to generate extremely high gross margins from their services. Additionally, these businesses are relatively immune from negative changes in the economy given that viewing a sporting event on TV or in person is considered a low-cost form of entertainment. As such, a negative decline in the economy will not impact the revenues of the sports agency. For weaknesses, this is a highly competitive industry and are already many firms that have been established for decades. As such, it is incumbent upon the owner operator to ensure that they are able to provide a top-notch level of athletic representation as they develop their client base. For opportunities, many sports agencies will seek to hire additional staff agents that can handle a greater number of clients. This is really the only way that these businesses can expand given that the usually take fees equal to 10% to 20% of their clients gross income. For threats, outside of any minor regulatory change that could occur as it relates to maintaining an athlete – agent relationship there is really nothing that would impact the way that these businesses conduct their operations. Again, a sports agency is immune from negative change in the economy and can be a highly lucrative small to medium-size business for someone that is qualified to operate.

Sample Sports Agency Business Plan

Sports agency business plan sample.

Are you a sports enthusiast interested in starting your own sports agency? There are many things you’ll need to do to bring your desires to fruition.

Most vital of these actions is the planning necessary for actualization. The planning phase cannot be complete without a critical tool; the sports business plan .

For many new entrepreneurs, the business plan seems quite technical or challenging to create. However, the truth is, you might not have approached it the right way.

This sports agency Business Plan gives an example of what a great plan should look like. We’ve touched on key areas to serve as a guide for you.

Starting from the Basics

To create a great sports agency business plan, you’ll need to understand its structuring. You must consider the different components or sections of the plan.

How each of these sections is developed will determine your outcomes. Here, we’ll show you what these sections are and what should be covered.

They include the executive summary, company description, and products & services.

Other sections include the market analysis, strategy & implementation, organization & management team, and the financial plan & projections.

Let’s discuss how each of these should be developed, shall we?

i. Executive Summary

The executive summary section of your sports agency business plan summarizes the key points contained in the program and provides an overview of the entire document.

It’s rightfully called the executive summary because it’s condensed into two pages.

This section is written to hold the reader’s attention specifically. It allows your audience to know specific vital details about the business to promote the viability of the sports agency business idea.

This should generally appear as the beginning of your plan but should be written last.

Among the details provided in the summary are the business name & location, the services & products offered, mission & vision statements, and the specific purpose of the plan.

To introduce your sports agency business idea, you’ll need to begin by stating its name.

You’re expected to have done the work necessary to choose the right sports name. Equally important is where your sports agency business will be located. With these provided, you’ll need to proceed to the range of services or products you provide.

It’s important not to get into too much detail about the services as such could prolong the time needed to read through the summary. You only need to state the basics and leave the main benefits and products section details in the preliminary plan.

Your mission statement should capture the essence of your business’s goals and its underlying philosophies in a few brief sentences.

It should provide clarity behind the “what,” “who,” and “why” of your sports agency. The vision statement is written alongside the mission statement.

This (vision statement) should provide a brief but definitive and precise description of your sports agency’s aspirations. What more? It should state the kind of impact it intends to create.

It would be best if you also covered the specific purpose of the plan. What do you want to achieve with your business plan?

You might want to use it to set and implement strategies that are one of its common uses. Another is to attract funding to the business.

ii. Company Description

Your audience will want to know more about your sports agency business, and this section gives them an idea of who you are and how you operate.

Also covered are the goals of the business. To do a proper job, provide a summary of your short and long-term goals and your business’s legal structure.

Please give a brief history of the business in addition to its nature. Of vital importance is the need to state the demands or needs you plan on supplying or meeting.

What more? Give a summary of company growth with financial or market highlights included. An overview of your services and products will also be in order.

iii. Services and Products

Sports agencies transact a wide range of businesses. You’ll need to state what your services or products consist of.

In providing such detail, include information such as the net revenue being expected from the sale of these services or products and service costs.

How do your services benefit your clients? This is an important detail you shouldn’t leave out. You should mention services and products still being researched and developed.

What’s the market role of your service or products, and what advantages does it have over those of competitors?

iv. Market Analysis

To be taken seriously, you’ll need to demonstrate your knowledge and industry experience regarding your line of business. This requires a great deal of market research.

Key areas to be covered include industry description and outlook with supporting statistics and a sketch of customer segments with size and demographics.

Identify your competitors and evaluate their areas of strength and weakness. Include historical, current, and projected marketing data for services and products.

v. Strategy & Implementation

Strategy and implementation are vital to sales and marketing.

Here, it would be best to focus on providing information on how you intend to promote or sell your sports agency business to your customers. Also important is information on how you’ll penetrate or enter the market.

Provide crucial details about your labor sources and the number of employees to be hired. How will your sports agency business function? Include details about pricing, costs, and promotions.

vi. Organization & Management Team

Without a proper organizational structure, your sports agency business won’t function effectively.

Here, begin by providing an organizational chart describing departments and key employees. Next, include details about the owners with names, percentage ownership, and extent of involvement.

The profiles of your management team need to be covered as well. Any advisors to the sports agency need to be provided too.

vii. Financial Plan & Projections

The services of a professional accountant will be vital to developing your financial plan.

Areas to be worked on include historical financial data, practical prospective financial information, and a brief analysis of financial data.

When fully covered, all of these points will result in a comprehensive sports agency business plan.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

How to Start a Sports Agency

Rhian Jones

A sports agency is a lucrative venture anyone with the right skills and resources can start. As of 2022, the celebrity and sports agents industry revenue stands at $10.5 billion and is expected to increase by 7.6%. There’s no better time for an aspiring entrepreneur to start a sports agency than now.

And you don’t even need much money to start. You can begin as a sports agent if you have the right skills and talent. But one thing is for sure, running a successful sports agency requires great instincts and strong business acumen. Here are helpful tips anyone can use to start and run a successful sports agency.  

Get a Degree

Running a sports agency is more of client management. Negotiating deals, handling contracts, overseeing endorsements, and payments will be routine practices for you. A bachelor’s degree in finance, business administration, public relations, or a background in legal studies is vital for a prospective sports agent. Also, remember you can’t do it all by yourself, but you can always hire experts to do the work for you as the agency grows.

Pass a Sports Agency Exam

You’ll only attract high-profile clients to your agency if you can demonstrate professionalism in your work. This is only possible if you have the right certification. You need to pass sports agency exams and must acquire proper licenses to operate legally. Certifications can instill confidence in potential clients about your capability to handle all business matters with the highest level of professionalism.

Create a Business Plan

Any great business idea starts with a business plan, and a sports agency must have one. The business plan must clearly outline long and short business goals and how the business intends to accomplish them. It may also include all the agency’s expenses, such as travel costs, licensing, and professional fee requirements. The good news is you may not require a lot of money to start a sports agency. You can easily bootstrap it using your savings or get a title loan estimate on the amount you qualify for if you use your car as collateral. 

Brand Your Office

Your office branding should communicate confidence and success to potential clients. Choose a strategic location for professional sports teams and brand it to create a statement about your services. Create both an online and offline portfolio of your sports agency. 

Note that this is a highly competitive industry, so you must invest in your brand if you want to stand out. Flyers, company business cards, and other promotional activities will go a long way in furthering your branding and marketing efforts. As a sports agent, the more deals you can close, the higher your income.

Attend Sporting Events

Once everything is in place, start attending amateur sporting events and take note of promising talent. During such events, you’ll learn more about potential clients’ strengths and weaknesses. You can use the information to your advantage when you finally decide to approach them. 

Introduce your agency and express your interest in representing them. However, avoid trying to sign players during their amateur years because you don’t know who will succeed and who won’t. Just let them know of your willingness to represent them in the future.

Starting Your Own Sports Agency

Starting your own sports agency is relatively simple. The first thing you need to do is to register your business with the township, city, county, or state that you live in. Normally, you can find information on how to register your business with your state’s secretary of state office. Depending on the jurisdiction where you want to register your business at, you may just need to register with the township, city, or county. Come up with a “business name” that you would like to use for your company. Secondly, you need to register in the states that you would like to work in as an athlete agent. Keep in mind that some states don’t regulate athlete agents while other states are part of the Uniform Athlete Agents Act.

For example, let’s say you live in Alabama and don’t plan on recruiting athletes from any other state. In this case, you would just have to register as an athlete agent with the state of Alabama. If you want to recruit in other states besides Alabama, then you would need to register as an athlete agent in those respective states. Additionally, you may not want to register in a particular state until you think you can sign a potential client from the respective state. The reason behind this philosophy is so that you don’t spend money on registration fees unless you absolutely have to!

Once you registered as an athlete agent in a state or various states, you need to become “certified.” Depending on the sport(s) you would like to work with as an athlete agent, you will need to register with the respective players’ associations. If you want to work with basketball players and represent players in the NBA, then you will need to contact the National Basketball Players’ Association and request an application for agent certification. Upon being certified with the NBPA, you are now allowed to represent players in the NBA and negotiate contracts with NBA teams.

Depending on how small or large your business is, you may work from home. Many agents work out of their home office. It is not necessary to get an office and create overhead.

In addition:

• Get a website, nice logo and domain name to launch the site on. You need a website!
• Set up all social media accounts. Facebook, Instagram, Twitter, etc. Be known in the industry, post on happenings around the league or leagues you want to represent athletes in.
• Business cards, they still work and are easy to hand out.

5 Tips for Starting Your Own Sports Agency

Sports agents assist athletes to negotiate contractual agreements so as to play for professional clubs. Sports agency companies transact service and endorsement deals on behalf of sportspersons. The agents receive a pre-determined percentage of the playing endorsements and contracts as payment for their services. The more deals an agency can settle the more income they make. While starting your sports agency, you will need instincts, gifts and a thick skin to progress. Start-up agents do not require a lot of capital. Enough hindsight and knowledge in the industry is enough. The following are some tips on how to start your agency.

Graduate Any aspiring sports agents must, first and foremost, hold a bachelor’s degree. The need to have enough knowledge in the industry you are about to venture in cannot be overstated. In light of sports agency, client management is necessary. University courses like public relations, finance, and business administration are excellent options for any prospective agents. While in sports agency, you will have to handle contracts, endorsements, and settlements. Having knowledge in the law is vital. Contracts might be cumbersome and complicated; therefore, some agents know a lot about laws. With these certifications, an agency can be trusted to transact business with legal issues.

Branding Agents need office space that will pass the idea of your success and confidence to prospective clients. Potential customers will come to a conclusion on your abilities based on your office appearance. Secondly, choose a suitable business name that can attract customers. Post the company name and its website online. By taking these actions, interested customers can easily find your company. Consider advertisements as a way of creating awareness among your target market. Company business cards and other promotional activities can go a long way in attracting your first clients. Lastly, sports agents must have excellent communication skills to convince sportspersons to sign with the agency.

Attend games Before opening a sports agency, it is always a wise idea to assess competitors and possible clients. Use of established competition can do a good job. Through games, agents get to understand the competitor’s and prospective player’s strengths and weaknesses. Such knowledge is critical to know how you will approach both the competitors and potential clients. Frequenting amateur matches can also help agents to take notice of up-coming athletes who show abilities to become professionals soon. This offers an excellent platform to introduce your company and express interest in representing them.

Business plan To prosper in the highly competitive field, ensure that you have an accurate and sustainable business plan. According to Forbes, each agency owner must have a long-term plan explaining how the company intends to generate revenue and bookkeeping policies. When calculating the agency’s finances, incorporate licensing fees and professional fees needed to incorporate the organization. All expenses such as travel costs, event details, and upkeep fees should also be included in the plan. A sustainable plan is the first step to prosperity in the industry.

Sports agency exam Sports agents must become qualified by passing the sports agency exam. Passing this exam is of great importance to attract professional clients to your establishment. Passing the exam is a clear indication to prospective customers that you can handle all business requirements efficiently. High level of competence is required in this field since you will represent professional players and directly impact on their successes. The sports agency exam is proof of your abilities to perform at the highest level.

Starting a sports agency business will require one to consider a lot of things. In spite of the requirements, sports agency businesses generate a lot of income depending on the agents and players. Additionally, sports agents enjoy special treatment in sports clubs such as free tickets to sports affairs. Sports agency is a most enjoyable career venture. Diligently applying the highlighted tips above can set you to a long, fruitful career.

Related Resources:

• Top 50 Most Affordable Small Southern Colleges for a Sports Management Degree (Bachelor’s)
• Job Profile: Sports Agent
• What Does a Sports Agent Do?
• 20 Affordable Bachelor’s in Sports Communications
• How To Be a Sports Agent

Copyright © 2024 | Sports Management Degrees

CompleteBizPlans.com

Making Business Planning Easy

Sports Agency Business Plan

Your interactive financial dashboard allows you to see in real-time how your model changes based on your inputs. Please view the video below!

1.0 Executive Summary

The purpose of this business plan is to chart the continued development of a sports agency based in Los Angeles, California. Sports Agency, LLC (“the Company”) was founded by Jonah Simmons. The Company will provide a broad range of representation for professional and up-and-coming athletes on the collegiate and professional level. The business will also provide investment management and financial planning for its clients. At this time, Sports Agency, LLC is seeking $200,000 via a private investment in order to launch operations.

1.1 The Services

The primary revenue center for the business comes from the ongoing representation of professional and collegiate athletes that are expected to turn pro within three years. The Company will handle contract negotiations while also providing ongoing public relations on behalf of clients. The Company will receive a fee of 10% to 15% on all income generated by the client.

In addition to providing contact negotiation and representation services, the Company will also manage investments on behalf of clients. It is no secret that many professional athletes often struggle with their finances once their careers are completed. The Company will employ qualified financial planners to ensure that clients maintain and growth their wealth. Many clients that retire are expected to continue to use the Company’s management services. These operations will produce highly recurring income for the business.

Chapter three of this document will further discuss the operations of this sports agency.

1.2 Financing

As stated above, the Company is seeking to work with a private investor in order to acquire $200,000 of startup capital. These funds will be used to develop the Company’s office in Los Angeles, capital to implement a marketing campaign to recruit clients, and general working capital. Given Mr. Simmons’ extensive contacts in this field, he will be able to quickly develop a expansive client base within the first six months.

Once the business becomes highly established, the Company could acquire additional capital in order to maintain offices throughout the entirety of the United States.

1.3 Mission Statement

Sports Agency’s mission is to provide its clients outstanding reputation that provides them with immense compensation for their athletic abilities. The Company is also committed to increasing the wealth of clients through its financial planning services.

1.4 Management Team

Jonah Simmons has been involved with sports representation for the past six years. He will be able to properly represent clients and their matters throughout the life of the business.

1.5 Revenue Forecasts

1.6 Expansion Plan

Mr. Simmons intends to develop numerous offices throughout the United States in order to recruit potential clients, especially up and coming athletes on the college level. The business will also expand its investment management operations as these services produce recurring income.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Sports Agency, LLC.

2.2 Required Funds

Mr. Simmons requires $200,000 to launch the operation of Sports Agency, LLC.

2.3 Investor Equity

An investor is expected to receive a 25% equity interest in the business.

2.4 Management Equity

Jonah Simmons will own 75% once the requisite capital is required.

2.5 Exit Strategy

Divesting this business to a third party will be a complicated process. A new owner would need to be properly introduced to all existing clients. It is expected that a transition would take 18 to 24 months. In this event, the Company will hire a qualified investment bank to manage the sale in tandem with Mr. Simmons.

3.0 Operations

As stated earlier, Sports Agency will provide a broad range of representation services specific for both collegiate level and professional athletes. Most importantly, the business will provide contract negotiations services. In regards to billing, the Company will receive a fee equal to 15% of all income earned. These fees may be reduced for clients that generate in excess of $10,000,000 per year. This service, as a value-added benefit to clients, will also include personal representation in regards to media matters. The business will act as the spokesperson for the client while concurrently administering their social media presence. As fans love interacting with players when they are off the field, Management sees a substantial opportunity to create a differentiating factor.

A major component of the Company’s operations will come from investment management services. There is an usually high percentage of professional athletes that have financial issues once they retire. The Company, as part of taking a holistic approach to helping its clients, will provide comprehensive financial management services. This will include financial planning, estate planning, college education fund management, and trusts establishment. This aspect of operations will produce recurring income from assets under management fees. It is expected that clients that were represented by the firm during the course of their careers will remain with Sports Agency, LLC for their financial management needs.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

At this time, the current outlook for the US economy is relatively strong. Although there have been significant issues with inflation, newly implemented monetary policies have caused a substantial abatement for this matter. Unemployment rates continue to surprise economists as they have remained at historical lows despite higher levels of inflation and interest rates.

Any issues with the economy will not impact the Company’s ability to generate revenue and remain profitable. Sports and sports entertainment demand remains strong in any economic climate given its relatively low cost. The Company’s clients will continue to need comprehensive representation and management as they progress through their careers. Additionally, as a function of revenue, the Company will have controllable fixed operating costs.

4.2 Industry Analysis

Currently, sports agencies generate in excess of $18 billion per annum. There are 35,000 companies that render these services. It should be noted that some sports agents concurrently work as an attorney for the client. The Company will not operate in any legal capacity when representing a professional athlete.

One of the common trends within this industry is to work in an integrated capacity as it relates to concurrently providing public relations management, investment management, and social media management. As discussed earlier, Sports Agency, LLC will integrate all of these services into its operations.

The industry’s growth will remain in lockstep with the continued demand for sports entertainment within the United States.

4.3 Customer Profile

Any person that is currently a professional athlete or is likely to be drafted into a professional league is a potential client of Sports Agency, LLC. As this business will be a relatively new enterprise, the Company will target college athletes that are likely to become professionals within the next two years. It is expected that these individuals will receive contracts for $500,000 to $1.2 million per year.

A the Company expands its reputation, the Company will work with players that can command a $2 million to $10 million salary. The business will provide its services to people that play baseball, basketball, football, hockey, and soccer.

4.4 Competition

Sports agencies are highly lucrative enterprises once they establish a roster of professional athletes. Within all major metropolitan areas, there are a number of agencies that recruit players that are currently professionals as well as up and coming players that have the ability to be drafted. One of the ways that this sports agency will differentiate itself from other firms is that the Company will provide marketing and investment management as part of its suite of services. This will allow clients to access all of their professional management needs from one firm.

In this section, you can further discuss ways that you will provide a level of service that is not common among other sports agencies.

5.0 Marketing Plan

Given the substantial amount of competition in this field, sports agencies need to engage in a number of marketing strategies that increase their visibility among professional athletes. The Company will engage a broad-based marketing campaign that uses direct outreach programs, online marketing, and networking with other entities in these field.

5.1 Marketing Objectives

• Develop ongoing relationships with collegiate level athletic directors in order to increase awareness among college players.
• Use social media to showcase the Company’s services to players that indicate that they are draft eligible.
• Use direct outreach programs at high schools and colleges to recruit players that show tremendous athletic talent.

5.2 Marketing Strategies

Sports Agency, LLC will focus on developing ongoing relationships with athletic directors, coaches, and athletic support staff among numerous entities throughout the United States. The initial focus of these operations will be within the Los Angeles metropolitan area before the Company expands to a national level. The Founder will directly contact these individuals in order to understand which players will most likely enter the field of professional sports within their careers. The Company will distribute substantial sales literature that showcases the holistic nature of the agency’s operations.

In regards to the Company’s online marketing strategies, the business will maintain a content-rich website that showcases the entire suite of sports representation, investment management, and PR services offered by the business. The Company’s web address will be prominently displayed on all marketing materials distributed by the business. On social media platforms, the Company will use targeted advertisements among college students that indicate that they are enrolled in an athletic program at their respective college or university. Management intends to allocate 40% of its aggregate marketing budget towards these operations.

Management and staff agents will frequently attend sports expositions and conventions in order to showcase services to potential clients. The Company will engage at least four events per year.

The Company will work with a professional advertising firm in order to have traditional ds placed among publications that are specific for collegiate sports. This will allow the business to have greater brand name visibility from the onset of operations. This type of marketing will be conducted throughout the life of the business.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Payroll

6.3 Management Biographies

In this section, you should discuss your experience in the field of professional sports management. You can include information such as any licenses that you may hold, your CV, and a discussion about why you will be able to make your sports agency highly successful.

7.0 Financial Plan

7.1 Underlying Assumptions

• An investor will contribute $200,000 for the development of Sports Agency, LLC.
• The Company will have an annual growth rate of 20%.
• The Company will not acquire any debt during the next three years.

7.2 Sensitivity Analysis

The Company’s revenues are fully immune from negative changes in the economy. The business, once it establishes a substantial client base, will be able to generate ongoing revenues from the wide range of representation services showcased earlier. The business’ controllable and fixed operating costs will further contribute to the economic stability of Sports Agency, LLC.

7.3 Source of Funds

7.4 Profit and Loss Statement

7.5 Cash Flow Analysis

7.6 Balance Sheet

7.7 Breakeven Analysis

7.8 Business Ratios

• Sep 4, 2020

Sports Agency Business Model

When most people think of a sports agency, they think of massive company headquarters, signing all star clients to million dollar contracts and expensing staff meals at swanky steakhouses in Beverly Hills. I can't speak for everyone, but at Kreation Talent Agency , we're not quite at that level yet. We'll get there!

The truth is, there are massive differences between boutique sports management firms and large sports agencies. For visual purposes, the diagram below shows a few smaller agencies vs a handful of the big boys. I have been lucky enough meet agents and leaders from almost every single agency on here, and they are all winners. One is not objectively better than the other. They are just different! And like anything in life, before you try to argue why one is better than another, you need to identify exactly what you are looking for if you are a player. And exactly what type of client you are looking for if you are an agent.

I've identified three main differences between boutique agencies and large agencies.

So we will split this lesson into those respective parts -- capital, number of clients, strategic model.

#1 : Capital

Capital is just a term for financial assets. And in this case we are only going to be referring to cash available. I think most of us can agree that the old saying, "money speaks," has some legitimacy.

If you have money, or access to money, you have more leverage than those who don't. Large agencies typically have more capital than small agencies. And that opens the door to be able to pay for some of the operating expenses that lead to revenue production.

We will save the operating expense deep dive for another time. But for now, take a look at a few things that agencies need capital for. Next time you see someone get their name called on draft night, please start to understand how much time, effort and capital went into that process! Depending on the size of the agency and the level of player, these costs could vary. But trust me, some of them add up quickly!

- Recruiting (flights, hotels, meals, player loans)

- Pre-draft Training (skills coach, accommodations, nutrition, strength & conditioning)

- Salaries/Administrative (some agents on salary + commission, additional internal positions)

- Marketing (website, social media management, PR, graphic design, video production)

- Other (office space, gym rentals, everyday travel & entertainment, legal costs, etc)

Just to give you a cashflow reference, take a look at the top 3 most valuable sports agencies as of last fall ( via Forbes ).

Excel had $3.6 billion under contracts, with maximum possible commissions of $172 million.

Wasserman had $4.2 billion under contracts, with maximum possible commissions of $209 million.

CAA had $10.9 billion under contracts, with the potential to earn $65 million in commissions last year alone!

That's enough capital for some top notch client servicing if you ask me.

#2 : Number of Clients

Over the three years that KTA has been in existence, I have never had more than 10 clients at one time . I learned as quickly as I started that client turnover fluctuates rapidly. Unfortunately thats a reality in this business. Some guys just don't reach the level you hoped for. Some guys identify passions outside of putting the ball in the hoop (shoutout CJ, Mike and Isaac who all used basketball as a stepping stone to something bigger than themselves). And then there are some guys just believe they are better than they are, and place the blame on the agent for not making enough money. I'll be doing a deep dive on what happens when players fire their agent later this month. You definitely won't want to miss that ;)

As you go up the ladder, mid size agencies might have anywhere between 10-25 clients .

And once you start talking about the mega agencies, it's not uncommon to see 40+ players under representation.

[ New Trend Alert ] I will say that I've seen a trend over the past two off-seasons for some small boutique agencies to sign a few dozen rookie clients. Which shifts them into the category of representing 40-50+ players. And these are definitely not mega agencies. As mentioned several times throughout the series - to each their own! There's no textbook formula for success.

The question you have to ask yourself as an agent is, "how many clients can I have while still making sure I service each guy properly." This is a time consuming business. There is a point where you just can't divide the hours in the day by the number of clients you need to take care of.

Side note: not all players need to be best friends with their agent and on the phone with them 24/7. Everyone has their own strategy and needs. Some operate better with lots of agent involvement. Some operate better with little.

#3 : Strategic Model

The strategic model of each agency can mean very different things. Especially with the overseas market.

Here in the states, the model is pretty self explanatory. If you recruit and sign a NBA prospect, you are most likely going to interact directly with NBA front offices on behalf of your client.

The overseas strategy is quite different for most agencies here in the states. Most US based agencies have partner agencies overseas. Some partnerships are exclusive to specific markets, which means your clients technically could have 5 agents in addition to you. Some partnerships are more widespread, and include exclusivity in multiple regions.

Personally, my strategy overseas the past three years has been to go direct to team. Why? A few reasons.

For starters, I have spent most of my time living out of a suitcase, boots on the ground, developing face to face relationships with teams in 30+ countries. The second part involves trust and efficiency. If you're playing a game of telephone, would you rather speak directly to the source of the information or have that information passed along through a middleman, sometimes multiple middlemen? The last part is pure business. If you had the ability to receive 10% commission or split that commission with a partner, which would you choose?

Remember, that is the 30,000 foot view. There are plenty of reasons to use a partner agency. And most of the time it makes your life easier! Personally, I have met some really impressive agents overseas, some of which have turned into close friends and a few have even helped me obtain a contract for my clients! But so far I have found the attempt to make agency partnerships has proved unsuccessful more times than successful. As a businessman and a leader, it's imperative that I have an open mind. So as I continue to grow and scale my business, maybe my strategy will change. Bottom line, no matter what your strategy is as an agent, you must understand how the business works.

The majority of players who want to become a pro dream of signing with a big agency because they are "safe" -- they have the brand name, the high profile clients, the resources and most importantly, a history of getting the job done! All of those things are very true! But the majority of players don't realize that smaller agencies often have the same skills as larger firms, and in addition they can usually work more closely with you.

Remember, this is not about recommending one type of agency over the other, it's simply pulling back the curtains so you can explore the business yourself. Alright.... fine... this is also a little bit about showing the small agencies some love, because they are often overlooked and under appreciated ;)

If you like what you've been reading, and still want to learn more, check out the Sports Agent Educational Journey !

During "The Sports Agent Educational Journey" You Will:

Understand the basic framework of a day in the life of a sports agent

Comprehend the business models and strategy of sports agencies

Learn where to go and how to apply for your agent certifications

​Identify where your skill sets can add value to an agency

Be given access to tools used by current sports agents

Differentiate yourself from other aspiring agents

​and much more...

If you missed the previous parts of this series, check out the links below:

Part One: So You Wanna Be An Agent?

Part Two: How Do Agents Make Money?

Recent Posts

Jordan Green, Ballogy Chief Experience Officer

Duncan Lloyd, Agent & President of DML, Ltd.

Darren Angell, Asst to the Head Coach at Furman University

Start Your Sports Marketing Agency in 9 Simple Steps

By henry sheykin, resources on sports marketing agency.

• Financial Model
• Business Plan
• Value Proposition
• One-Page Business Plan
• SWOT Analysis
• Business Model
• Marketing Plan

Introduction

With the ever-growing popularity and influence of sports, the demand for sports marketing agencies has skyrocketed in recent years. These agencies play a vital role in helping sports-related companies, teams, and athletes enhance their visibility, build their brand, and connect with their target audience. According to industry reports, the sports marketing industry in the US alone is projected to reach a staggering $80.58 billion by 2022 , with a compound annual growth rate of 4.5% .

As the competition continues to intensify in the sports industry, having a solid marketing strategy has become crucial for success. Sports marketing agencies bridge the gap between athletes, sports companies, and their target audience, utilizing various marketing techniques to create a powerful impact.

In this blog post, we will provide you with a comprehensive checklist on how to open/start/launch a sports marketing agency business, encompassing everything from market research and business planning to securing funding and executing tailored marketing strategies.

Whether you are a seasoned marketer, a sports enthusiast looking to combine your passion with your profession, or an entrepreneur wanting to tap into the booming sports marketing industry, this step-by-step guide will equip you with the knowledge and insights needed to launch your own successful sports marketing agency.

9-Steps To Start a Business

Before launching your sports marketing agency, there are several important steps that need to be taken to ensure a successful start. These steps will help you lay a strong foundation for your business and set you on the path to reaching your goals. Let's take a look at the key steps involved in starting a sports marketing agency:

Conduct Market Research And Identify Target Audience.

Before starting a sports marketing agency, it is crucial to conduct thorough market research to identify your target audience. This process will help you understand the needs, preferences, and behavior patterns of the sports industry and enable you to tailor your services accordingly.

Here are some key steps to follow when conducting market research:

• 1. Define your market: Determine the specific sector within the sports industry that you want to target. Whether it is sports teams, athletes, or sports-related companies, clarifying your niche will help you focus your efforts effectively.
• 2. Analyze the competition: Research and assess the existing sports marketing agencies in your target market. Identify their strengths, weaknesses, and the gaps you can fill with your services.
• 3. Identify client needs: Interview potential clients or conduct surveys to identify their marketing needs and challenges. Understand what they are looking for in a sports marketing agency and how you can provide value to them.
• 4. Study industry trends: Stay updated on the latest trends, innovations, and developments in the sports industry. This knowledge will help you adapt your marketing strategies and offerings to meet the changing demands of your target audience.
• 5. Evaluate target demographics: Gain insights into the demographics of your target audience. Understand their age, gender, location, and interests to better tailor your marketing efforts.
• Utilize online resources and industry publications to gather information about the sports industry.
• Attend sports events, conferences, and trade shows to network with potential clients and gain industry knowledge.
• Consider partnering with market research firms or consultants to gain in-depth insights and analysis on your target audience.

By conducting thorough market research and understanding your target audience, you will be well-equipped to develop tailored marketing strategies and solutions that will meet the needs and expectations of your clients in the sports industry.

Develop A Comprehensive Business Plan Outlining Services And Target Market.

One of the crucial steps in starting a sports marketing agency is to develop a comprehensive business plan that outlines the services you will offer and identifies your target market. This plan will serve as a blueprint for your agency's operations, helping you stay focused and organized as you navigate through the early stages of your business.

When developing your business plan, it's important to consider the specific services you will provide to your clients. These may include athlete endorsements, sponsorships, brand partnerships, event management, and other customized marketing strategies. Clearly define each service and highlight how it will benefit your clients and differentiate your agency from competitors in the market.

Additionally, you need to identify your target market within the sports industry. Research and analyze the market to understand the needs and preferences of sports-related companies, teams, and athletes. Determine the specific types of clients you want to work with and tailor your marketing strategies accordingly.

• Conduct thorough market research to gain insights into the existing sports marketing landscape and identify any gaps or untapped opportunities.
• Clearly define your agency's unique value proposition and how it aligns with the needs of your target market.
• Consider incorporating market trends and future projections into your business plan to ensure its relevance in the long-term.
• Regularly review and update your business plan as your agency grows and evolves to adapt to changing industry dynamics and client demands.

Developing a comprehensive business plan outlining your services and target market will provide you with a solid foundation for your sports marketing agency. It will help you attract potential investors, guide your operational decisions, and set you on the path to success in this competitive industry.

Create A Financial Model To Determine Budget And Funding Requirements.

Creating a financial model is an essential step in starting a sports marketing agency as it helps determine the budget and funding requirements for your business. This model will serve as a roadmap for your agency's financial planning and projection.

Here are some key steps to create an effective financial model:

• 1. Research and gather data: Begin by researching and gathering relevant data about the sports marketing industry, such as market trends, industry growth rates, and potential revenue streams. This information will provide a solid foundation for your financial model.
• 2. Define revenue streams: Identify the various revenue streams your agency will generate, such as commission fees from deals or campaigns executed, project fees for specific services, or consultancy charges. This will help you estimate the potential income your agency can generate.
• 3. Project expenses: Determine the expenses your agency will incur, including salaries, office rent, marketing and advertising costs, software licenses, and any other operational expenses. Be as detailed as possible to get an accurate estimate of your expenses.
• 4. Forecast cash flow: Map out the projected cash flow for your agency, taking into account the timing of cash inflows and outflows. This will help you understand how cash will flow through your business over time.
• 5. Analyze profitability: Use your financial model to analyze the profitability of your agency. This can be done by calculating gross profit margins, net profit margins, and return on investment (ROI).
• 6. Determine funding requirements: Once you have a clear understanding of your projected expenses and potential income, you can determine your funding requirements. This will help you decide whether you need to secure external funding through investments, loans, or partnerships.

By creating a comprehensive financial model, you will have a clear understanding of your agency's financial needs and be better equipped to make informed decisions regarding budgeting and funding.

Secure Necessary Funding Through Investments, Loans, Or Partnerships.

Funding is a crucial aspect of starting a sports marketing agency as it helps cover the initial costs and supports the agency's growth. There are multiple ways to secure necessary funding, including investments, loans, or partnerships. Here are some steps to consider when securing funding for your agency:

• Conduct thorough research to determine the funding requirements of your agency.
• Prepare a detailed financial plan highlighting your budget, expected expenses, and projected revenue.
• Identify potential investors who have an interest in the sports marketing industry or related fields.
• Develop an impressive pitch deck that showcases your agency's unique value proposition and growth potential.
• Approach venture capitalists, angel investors, or sports-related companies to secure investments.
• Consider applying for business loans from banks or financial institutions that offer favorable terms for startups.
• Explore the possibility of forming strategic partnerships with companies or individuals who can provide funding and industry expertise.
• Negotiate the terms and conditions of the funding, ensuring it aligns with your agency's goals and objectives.
• Work with legal professionals to draft formal agreements or contracts to protect the interests of all parties involved.
• Prepare a compelling business plan that clearly communicates the potential for growth and return on investment.
• Showcase your agency's expertise, industry knowledge, and innovative approach to stand out to potential investors or partners.
• Build relationships with individuals or organizations in the sports marketing industry to increase your chances of securing funding.
• Consider attending networking events, conferences, and industry exhibitions to meet potential investors or partners face-to-face.

Securing necessary funding through investments, loans, or partnerships is an essential step towards launching and growing your sports marketing agency. With a well-executed funding strategy, you can ensure that your agency has the resources it needs to provide comprehensive and tailored marketing solutions to clients in the sports industry.

Obtain Permits And Licenses Required To Legally Operate The Agency.

Before launching your sports marketing agency, it is crucial to ensure that you have all the necessary permits and licenses required to legally operate the business. This step is essential to avoid any potential legal issues and establish your agency as a credible and trustworthy entity in the industry.

To obtain permits and licenses, follow these steps:

• Research the specific permits and licenses required for operating a sports marketing agency in your jurisdiction. This may vary depending on your location and the specific services you plan to offer. Contact local authorities or regulatory bodies to gather information about the necessary legal requirements.
• Identify the application process for each permit or license. Determine the appropriate government agencies or departments responsible for processing these applications.
• Prepare and gather the required documentation such as identification, proof of business registration, financial statements, and any other documents specified by the regulatory bodies.
• Complete the application forms accurately and thoroughly, ensuring that all necessary information is provided.
• Pay any required fees associated with the permits and licenses. Be aware that the fees may vary depending on the type of permit or license and the jurisdiction.
• Submit the application to the respective government agency or department. Keep copies of all submitted documents and receipts for future reference.
• Follow up on the application by contacting the relevant authorities to inquire about the status of your application. Be prepared to provide any additional information or attend interviews if required.
• Upon approval of your permits and licenses, ensure that you display them prominently at your agency's physical location and keep copies readily accessible for any future inspections.
• Regularly review your permits and licenses to ensure they remain valid and renewed as required. Stay updated on any regulatory changes that may affect your agency's compliance.
• Consult with a legal professional specializing in business licensing to ensure you understand and fulfill all the necessary requirements.
• Start the permit and license application process well in advance to allow for any potential delays or unforeseen requirements.
• Maintain comprehensive records of all permit and license applications, approvals, and renewals.
• Regularly review and update your agency's permits and licenses to comply with any changes in regulations or industry standards.

By obtaining the required permits and licenses, you establish a solid foundation for your sports marketing agency, demonstrating your commitment to operating legally and professionally in the industry.

Hire A Skilled Team With Expertise In Marketing, Advertising, And Sports Industry.

Building a skilled team with expertise in marketing, advertising, and the sports industry is crucial for the success of your sports marketing agency. Your team will be responsible for developing and implementing marketing strategies, managing client relationships, and staying updated with industry trends. Here are some tips to help you hire the right professionals:

Tips for Hiring a Skilled Team:

• Define job roles and responsibilities: Clearly define the roles and responsibilities of each team member to ensure that you hire individuals with the specific skills and expertise required for your agency.
• Look for industry experience: Seek candidates who have relevant experience in the sports marketing industry. Look for individuals who have worked with sports-related companies, teams, or athletes and have a thorough understanding of the sports landscape.
• Assess marketing and advertising skills: Evaluate candidates' marketing and advertising skills by reviewing their past projects or campaigns. Look for individuals who have a track record of successful marketing strategies and campaigns.
• Seek teamwork and collaboration: Sports marketing is a collaborative industry. Look for candidates who can work effectively in a team, communicate well, and have a passion for the sports industry.
• Network and leverage industry connections: Utilize your personal and professional network to find potential candidates. Attend industry events and conferences to connect with professionals in the sports marketing field.
• Conduct thorough interviews: Conduct detailed interviews to assess candidates' knowledge, skills, and cultural fit. Ask specific questions related to the sports industry and require candidates to provide examples of their work.
• Consider hiring freelancers or consultants: If your budget is limited or if you need specialized expertise for specific projects, consider hiring freelancers or consultants who can bring valuable skills and experience to your agency.

Remember, a skilled and experienced team will be the backbone of your sports marketing agency. Invest time and effort in finding the right professionals who can help you deliver exceptional marketing solutions to your clients in the sports industry.

Establish Partnerships With Sports-Related Companies, Teams, And Athletes.

One of the key factors in the success of a sports marketing agency is establishing strong partnerships with sports-related companies, teams, and athletes. These collaborations not only provide credibility and visibility to the agency but also open doors to potential clients and opportunities.

Here are some tips to help you establish partnerships with sports-related entities:

Research and Identify Potential Partners:

Attend sports events and conferences:, utilize personal and professional networks:, create compelling partnership proposals:, offer value-added services:, build relationships:.

Remember, establishing partnerships is a continuous process that requires effort and persistence. By following these tips and consistently delivering exceptional results, your sports marketing agency can forge valuable alliances that will contribute to its overall success.

Develop Tailored Marketing Strategies And Solutions For Clients.

Once you have secured clients for your sports marketing agency, it is crucial to develop customized marketing strategies and solutions that align with their unique goals and objectives. This step is essential in ensuring the success of your agency and delivering impactful results for your clients.

Here are some key considerations to keep in mind when developing tailored marketing strategies and solutions:

• Understand the client's brand: Gain a deep understanding of your client's brand identity, values, and target audience. This will help you create marketing strategies that accurately reflect their brand and resonate with their target market.
• Conduct thorough market research: Research the sports industry, competitors, and market trends to identify opportunities and stay ahead of the curve. This will allow you to develop strategies that are innovative, relevant, and effective in capturing the target audience's attention.
• Utilize various mediums: Maximize the impact of your marketing strategies by leveraging various mediums such as social media, print and digital advertising, and event management. Determine which channels are most effective in reaching the target audience and create a comprehensive plan that utilizes these mediums strategically.
• Provide measurable goals and metrics: Set clear and measurable objectives for each marketing campaign or initiative. Establish key performance indicators (KPIs) that align with your client's objectives, such as increased brand awareness, lead generation, or sales growth. This will enable you to track the success of your strategies and make necessary adjustments for optimal results.
• Stay updated with industry trends: The sports marketing industry is dynamic and continuously evolving. Stay updated with the latest trends, technologies, and advancements to ensure that your strategies remain relevant and effective in the ever-changing landscape.
• Regularly communicate with your clients to understand their evolving needs and make necessary adjustments to the marketing strategies.
• Stay connected with industry influencers, sports teams, and athletes to explore partnership opportunities that can enhance the effectiveness of your marketing solutions.
• Utilize data and analytics to measure the success of your marketing strategies and identify areas for improvement. This will enable you to continuously optimize your approaches and deliver better results to your clients.

By developing tailored marketing strategies and solutions for your clients, you can differentiate your sports marketing agency and provide unparalleled value. Remember to constantly adapt and innovate to stay ahead in this competitive industry.

Launch The Agency And Promote Services Through Various Channels.

After putting in all the hard work and effort to establish your sports marketing agency business, it's finally time to launch it and start promoting your services. This crucial step will determine the success and growth of your agency. Here are some effective strategies to help you launch the agency and promote your services through various channels:

• Create an impactful website: Design and develop a professional website that showcases your agency's services, success stories, and expertise. Optimize it for search engines (SEO) to increase your online visibility.
• Utilize social media platforms: Leverage the power of social media platforms such as Facebook, Instagram, Twitter, and LinkedIn to connect with your target audience and promote your services. Share engaging content, success stories, and industry insights to attract followers and build your brand presence.
• Networking and partnerships: Attend industry events, seminars, and conferences to network with potential clients, athletes, and sports-related companies. Establish strategic partnerships with relevant organizations and influencers in the sports industry to expand your reach and credibility.
• Content marketing: Publish informative and valuable content through blogs, articles, and video content to position yourself as an industry expert. Share your content on your website and social media platforms, driving traffic and generating leads.
• Email marketing: Build an email list of potential clients, athletes, and sports organizations and regularly send them newsletters, updates, and promotional offers to nurture relationships and drive conversions.
• Public relations and media coverage: Develop relationships with local media outlets, journalists, and sports reporters to gain media coverage for your agency and clients. Press releases, interviews, and feature stories can significantly increase your brand exposure and credibility.
• Monitor industry trends and adapt your marketing strategies accordingly.
• Offer incentives or referral programs to encourage clients and partners to promote your agency.
• Consider hosting or sponsoring sports events to gain visibility and showcase your expertise.
• Stay active on relevant forums and online communities to engage with potential clients and establish yourself as a thought leader.
• Track and measure the effectiveness of your marketing efforts using analytics tools to make informed decisions and optimize your strategies.

By implementing these strategies and tips, you can effectively launch your sports marketing agency and establish a strong presence in the industry. Remember, consistency, professionalism, and delivering excellent results will be key to attracting and retaining clients. Good luck with your agency launch!

$169.00 $99.00 Get Template

Related Blogs

• KPI Metrics
• Running Expenses
• Startup Costs
• Pitch Deck Example
• Increasing Profitability
• Sales Strategy
• Rising Capital
• Valuing a Business
• Writing Business Plan
• Buy a Business
• How Much Makes
• Sell a Business
• Business Idea
• How To Avoid Mistakes

Leave a comment

Your email address will not be published. Required fields are marked *

Please note, comments must be approved before they are published

How to Write a Youth Sports Business Plan

Understanding the youth sports market

Youth sports business plan template, executive summary, organization summary, market analysis summary, strategy and implementation, financial plan, marketing plan, performance metrics and evaluation.

• Growth Opportunities and Future Plans 
• Training Programs : Group and individual coaching sessions for various sports, focusing on skill development, fitness, and game strategy.
• Leagues and Tournaments : Organized competitions for different age groups, with emphasis on teamwork, sportsmanship, and fair play.
• Camps and Clinics : Specialized programs during school breaks and holidays, featuring guest coaches and experts in various sports disciplines.
• Sports Equipment and Merchandise : Sale of sports gear, uniforms, and Eastland Bobcats branded apparel.
• Community Outreach : Build relationships with local schools, community centers, and sports clubs to promote our programs and recruit new athletes.
• Marketing : Develop a strong online presence through our website, social media channels, and email campaigns. Use local media outlets and sponsored events to increase brand awareness.
• Partnerships : Secure sponsorships from local businesses and organizations to offset costs and provide additional resources for our programs.
• Continuous Improvement : Regularly evaluate our offerings, coaching methods, and facilities to ensure the highest quality and relevance for our athletes.
• Funding Sources : Membership fees, training program fees, league and tournament registration fees, equipment and merchandise sales, sponsorships, and facility rental income.
• Expenses : Facility maintenance and improvements, staff salaries, marketing and promotional costs, equipment purchases, insurance, and licensing fees.
• Financial Projections : Detailed projections for revenue, budget , expenses, break-even, and cash flow over a three-year period, with annual growth rates and profitability targets.
• Website : Develop a user-friendly and informative website that showcases our programs, services, and facilities. Include registration forms, payment options, and regular updates on events and achievements.
• Social Media : Share news and updates, and showcase our athletes' accomplishments on platforms like Facebook, Instagram, and Twitter.
• Local Advertising : Place ads in local newspapers, magazines, and online community forums, targeting families with children in our age range.
• Community Events : Promote our programs at local events, such as fairs, festivals, and sports tournaments.
• Referral Program : Encourage word-of-mouth marketing by offering discounts or incentives to current participants who refer new athletes to our organization.
• Enrollment Numbers : Monitor the number of athletes enrolled in our programs and the retention rate of existing participants.
• Revenue : Track revenue generated from various sources, including program fees, merchandise sales, and sponsorships.
• Customer Satisfaction : Gather feedback from athletes and their parents through surveys, testimonials, and informal conversations to gauge satisfaction with our initiatives and identify areas for improvement.
• Athlete Development : Analyze our athletes' progress, both on and off the field, to ensure our programs are fostering healthy development.

Growth Opportunities and Future Plans

• Facility Expansion : Acquire additional land or facilities to accommodate a growing number of athletes and expand our range of sports and programs.
• Scholarship Program : Ensure equal access to our programs by providing financial assistance to athletes from low-income families.
• Coach Development : Implement ongoing training and professional development opportunities for our coaching staff to enhance their skills and stay current with industry trends.
• Partnerships : Explore opportunities to collaborate with other sports organizations and community groups to enhance our programs and reach a broader audience.

Tips for running a youth sports organization

1. get a youth sports management platform.

• Create a professional website using customizable templates. 
• Provide seamless online registration for parents. 
• Manage schedules for practices, games, and other events. 
• Communicate with parents and coaches through email and text. 
• Run background checks and manage athlete rosters. 

2. Choose a niche

3. find a good location and facilities, 4. market your league , social media, sponsorship opportunities, local events and networking, 5. get your licenses and permits, 6. obtain insurance, create your youth sports business plan today.

Sports Business Plans

Golf course business plan.

Willow Park Golf Course will lease and operate a golf course and driving range, in a rapidly developing retirement community and destination vacation area.

Golf Course Training Center Business Plan

The Greek Golf Training Centers is a golf complex in Athens, Greece that will provide members an opportunity to participate in continuous golf training with expert help.

Golf Driving Range Business Plan

Emerald Driving Range will be a state-of-the-art golf practice facility, with a driving range, putting greens, chipping greens, PGA Teaching Pro and refreshment snack bar.

Indoor Soccer Facility Business Plan

Wolf's Indoor Soccer is an indoor soccer facility offering league play, classes, facility rental and a retail shop.

Inline Hockey Service Business Plan

The Skate Zone is a start-up inline skate hockey rink.

Multi Sport Complex Business Plan

The Supreme Courts is a sports and fitness facility offering indoor court sports, fitness/weight training equipment, aerobics, and ancillary services.

Skate Park Skiing Business Plan

Skate Park NW is a new skate skiing resort located in the Oregon Cascades offering miles of groomed trails.

Sports Therapy Business Plan

Cyclist Repair Center is a start-up sports therapy clinic, offering massage therapy, physical therapy, and personal training, specifically geared for competitive and recreational bicyclists.

Used Sports Equipment Store Business Plan

Nine Lives is a consignment store for resale of used outdoor gear and clothing.

Fun and competition will never go out of style, and neither will smart business decisions. Get a head-start on your sports business plan with one of these sample business plans for bowling alleys, miniature golf courses, skate parks, dance studios, and other sports and recreation-related businesses.

The quickest way to turn a business idea into a business plan

Fill-in-the-blanks and automatic financials make it easy.

No thanks, I prefer writing 40-page documents.

Discover the world’s #1 plan building software

Any questions? Call us on 01494 887909

How To Write A Professional Business Plan For Your Sports Business

If you are putting together a business plan for your sports business there are some important elements to remember. No matter what type of business you are setting up, you should have a business plan. A business plan summarises everything about it from objectives and strategies to marketing plans and financial forecasts.

One thing not to leave out of your business plan is the necessity for insurance cover. Get a quote for our  Sports Business Insurance  today to ensure you and your business are protected should things not go as planned. If you are running an  after-school club you should consider our  after-school club insurance .

It is an essential tool if you are looking to secure funds from a bank or investor but can also be helpful when talking to new suppliers or customers as it will help to articulate those aspects of your sports business that will be of particular interest. There are lots of online resources to help you to write a plan, but here is a summary of the key points to include:

1.  Outline your objectives – be clear about what you are looking to achieve and how you intend to reach your goal.

2.  Define your business – Provide a clear and accurate summary of your business and what it is about. Outline what produces/services you will provide.

3.  Identify your market – and more specifically your target consumers. Who will you sell to, what are their demographics ie. What age groups, gender are they and what regions of the country do they live in?

4.  Competitive Analysis – what and who could your competitors be? Remember that this doesn’t just have to be direct competitors.

5.  Pricing structure – Be sure to detail your selling price, costs any other investors in the business so you have a clear financial plan. This will help the bank/potential investors to be clear about the opportunity that your business can provide.

6.  Operations – detail the operational side of the business from facilities to employees including management and the structure of the business.

7.  Sales and Marketing – how will you sell your products/services? How will you promote your business and your products? What will the costs be and the expected results?

8.  Demonstrate that you have identified any potential risks and have plans in place in certain scenarios – investors will be more prepared to part with their cash if they can see that a risk assessment has been done.

Get a quote for your business

Other top tips:.

• Allow plenty of time – putting together the right business plan can take time. Not only do you need to gather all of the information required but then you need to sit down and put it together in the right way.

• Start with a template – there are lots of great business plan templates available which are an excellent starting point to help you to build the perfect business plan. Both Princess Trust and Barclays provide great examples.

• Keep the plan clear, precise and professional. Your business plan represents you and your business so it is important to deliver the right impression

• Avoid too much detail in the main body of the plan. Many business plans are simply too long! Keep the body of the document clear and accurate and include any supporting information in the appendix (making sure that you reference it).

• Don’t be afraid to ask advice – review the document with any business colleagues or friends you trust to give you constructive feedback.

So get writing your winning business plan and remember ‘A goal without a plan is just a wish’ – Antoine de Saint-Exupery. 

Related Blogs

Marketing Your Health abd Fitness Club

The Benefits of Starting a Blog for your Business

Top 5 Personal Trainer Apps

Starting a Business

How to craft a sports business mission statement (with examples).

• By Courtney Kerr
• February 15, 2024

A key component of any business is a mission statement.

Think of your mission statement as your north star. It helps you effectively communicate your business goals to all of your stakeholders, from your staff to your clients.

Crafting a compelling mission statement is more than just a formality for business owners. It’s a foundational statement that can guide the direction and success of your facility or academy, rally staff, and attract and retain clients.

Whether you’re beginning to start your own business or your business plan could use a refresh, here’s how you can craft the perfect mission statement that guides your business.

What is a mission statement?

At its core, a mission statement is a statement that succinctly describes what your business does, whom it serves, and why it exists. A mission statement focuses on the present and immediate purpose of your business. A good mission statement is your “why” distilled into a concise, impactful sentence (or two).

Mission statements vs vision statements

Mission statement or vision statement? Before diving into the steps to craft a compelling mission statement, it’s important to distinguish the difference between these two, as the intent of these statements are different.

Mission statements and vision statements are both important, but they serve different purposes within a business. Whereas a mission statement is focused on the present purpose of a business, a vision statement is aspirational and future oriented.

Vision statements are meant to motivate and inspire, as they provide a framework for setting strategic goals. They describe where your business aims to be in the long run – what impact you hope to have on the world or the people you serve. On the other hand, as previously mentioned, mission statements are focused on the “now.”

Together, these statements offer a comprehensive overview of a business, ensuring that the business’s actions are both grounded and forward-looking.

Why do I need a sports business mission statement?

A mission statement is more than just a catchy statement for your sports business website, or a graphic for your facility’s walls. It’s about establishing a clear foundation that guides every aspect of your business operations. It helps ensure your business decisions – from the training programs you offer to the coaches you hire – are aligned with your core purpose and values. This alignment is crucial not only for maintaining consistency in your business offerings, but also in building trust and loyalty amongst your clients. And, as a result, it helps you establish and maintain a sense of community and belonging.

A strong sports business mission statement also helps you differentiate your business from others, and highlights what makes you unique – whether it’s your focus on holistic athlete development, commitment to using cutting-edge technology, or fostering an inclusive environment. Your uniqueness is what attracts clients to your business and keeps them coming back.

How to craft a compelling mission statement for your sports business

So, now that you understand the importance of crafting a compelling mission statement, how do you start?

An effective sports business mission statement comprises three key elements: purpose, values, and audience.

Here are 4 steps to help you generate an articulate mission statement for your sports training academy or facility.

1. Reflect on your core values

The first step when crafting your mission statement is to identify the values that are central to your business. Whether it’s integrity, excellence, inclusivity, teamwork, or something else, these values should be evident in every aspect of your operation. Your mission statement is no exception.

Your core values are the foundation of your mission statement, and consequently, your business. They are more than just words: instead, they should be reflected in all aspects of your facility or training academy operations.

Once you’ve identified your core values (or revised them as needed), you can integrate them into your mission statement.

2. Identify your business’s purpose

Next, it’s important to ask yourself what gap your sports training business fills. Do you aim to provide top-tier training for elite athletes looking to make it to the next level? Or, is your goal to introduce sports to beginners in a fun, supportive environment? Revisiting or defining this purpose will help you clarify what sets your business apart from others in the industry.

This understanding is crucial when developing your mission statement, as it helps you define your unique value proposition. By pinpointing the specific niche or need your business addresses, you can tailor your mission statement to resonate with your target audience, ensuring it speaks directly to their challenges and needs.

And, in addition to informing your mission statement, effectively articulating the gap your business fills also strengthens your business’s focus and identity. This in turn helps you more effectively meet your clients’ needs and stand out in an ever-competitive market.

3. Consider your audience

Understanding who you serve is another critical step when developing your sports business mission statement. Your mission statement should reflect the unique needs and aspirations of your clientele. If you primarily work with beginners, this might mean emphasizing a welcoming, educational environment that fosters love for the sport and building foundational skills. Contrarily, if you primarily work with elite athletes looking to get to the next level, it might involve highlighting specialized training techniques or competitive opportunities with a focus on performance optimization.

By aligning your mission statement with your audience’s goals and needs, you can help establish your business as a dedicated partner in their athletic success. And, in addition to strengthening your business’s market position, your mission statement can help guide future business decisions, ensuring they align with these needs.

4. Keep it concise and memorable

The best sports business mission statements are brief yet powerful. Your goal when drafting a mission statement is to aim for clarity and impact. Your mission statement should be easily understood and remembered by you, your staff, and your clients. And, it should be easy to rally behind.

Your mission statement should resonate with all stakeholders – from the leadership team to new clients. Crafting a statement that is succinct and conveys the core purpose and values of your business can (and should) guide your decision-making, inspire excellence, and foster a sense of community.

Things to avoid when drafting a sports business mission statement

Even after working through the above steps, drafting a mission statement may still feel daunting. It is important to note that a mission statement can be adjusted over time. As you are drafting your initial mission statement (or refining an existing on), here are a few common mistakes to avoid.

Using Vague Language: Generic phrases that could apply to any business won’t capture the unique essence of your sports facility or academy. Be specific and clear.

Failing to Differentiate: Highlight what sets your business apart from competitors. Your mission statement should reflect the unique value you provide.

Setting Unrealistic Goals: While ambition is key, your mission statement should be achievable and reflect the realistic capabilities of your operations.

Lacking Specificity: General statements won’t convey the specific purpose of your business or the audience you serve. Detail is crucial.

Ignoring Core Values: Your mission statement should be a reflection of your business’s core values. Omitting these can lead to a lack of direction and purpose.

Overcomplicating the Message: Simplicity is powerful. A mission statement that’s too complex or wordy can be difficult to remember and rally behind.

Overall, your mission statement should be specific. It should be ambitious but grounded in reality. You should focus on the present and the value you provide, versus thinking broadly about the future. Focus on what makes your sports business unique.

10 sample sports business mission statements to use as inspiration

Sometimes, it’s just easier to see what someone else has done rather than starting from scratch. Here are some examples from some top sports brands, as well as a few ideas tailored to sports training facilities

Nike “To bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete.”

Nike’s mission statement is famously inclusive, highlighting their commitment to inspiring people to reach their potential through sport and physical activity, and broadening the definition of “athlete” to include everyone.

Peloton “To use technology and design to connect the world through fitness, empowering people to be the best version of themselves anywhere, anytime.”

Peloton’s mission statement emphasizes the power of technology and making fitness accessible anywhere. They highlight their focus on personal growth and connectivity.

Special Olympics “To provide year-round sports training and athletic competition in a variety of Olympic-type sports for children and adults with intellectual disabilities, giving them continuing opportunities to develop physical fitness.

This mission statement emphasizes inclusivity and the organization’s commitment to empowering individuals with intellectual disabilities through sport.

Other Sample Mission Statements

Our mission is to…

“Empower young athletes through comprehensive training programs that enhance skill, resilience, and sportsmanship, fostering personal and team excellence on and off the field.”

“Provide elite-level training in a supportive environment, helping athletes of all ages achieve their highest potential while instilling the values of discipline, integrity, and teamwork.”

“Build confidence, discipline, and self-defense skills in a respectful and inclusive environment, fostering personal growth and community safety.”

“Create champions on the court and in life by providing rigorous, skills-based training while upholding the highest standards of respect, fairness, and sportsmanship.”

“Be a beacon of innovation in sports training, where athletes of all backgrounds are empowered to break barriers, achieve their dreams, and inspire others.”

“Provide urban youth with accessible, high-quality sports training and mentorship that promote discipline, teamwork, and excellence both on and off the field.”

“Revolutionize outdoor fitness experiences by offering innovative and challenging programs that connect individuals with nature and their inner adventurer.”

What’s next

Remember that your mission statement is a reflection of your commitment to excellence and what sets you apart in a crowded market. Crafting a compelling mission statement is an opportunity to reflect on what truly matters to your business. It’s a chance for you to articulate your goals, define your purpose, and commit to the values that drive you.

Share Article

Want more tips and resources delivered right to your inbox.

The challenge of attracting new members is not merely aesthetic; it’s a financial hurdle that can jeopardize your training center’s longevity and profitability. Regardless of your business’s focus, mastering the art of attracting, converting, and retaining members for your training facility is paramount for long term success.

In the competitive landscape of sports facilities, the team behind the scenes plays a pivotal role in defining success, shaping young athletes, and fostering a positive community. Combining strategic insights with tangible action plans, this comprehensive guide offers sports business owners a roadmap to assembling a dream team for your sports facility.

Sports Agency Business Plan

Publisher description.

This is a complete business plan for a Sports Agency. Each of our plans follows a 7 chapter format:   Chapter 1 - Executive Summary - This part of the business plan provides an introduction for the business, showcases how much money is sought for the company, and acts as a guideline for reading the rest of the business plan.   Chapter 2 - Financing Summary - The second section of the business plan showcases how you intend to use the financing for your business, how much of the business is owned by the Owners, who sits on the board of directors, and how the business could be sold in the future.   Chapter 3 - Products and Services - This section of the business plan showcases the products/services that you are selling coupled with other aspects of your business operations.   Chapter 4 - Market Analysis - This is one of the most important sections of your business plan. Each of our plans includes complete industry research specific to the business, an economic analysis regarding the general economy, a customer profile, and a competitive analysis.   Chapter 5 - Marketing Plan - Your marketing plan will showcase to potential investors or banks how you intend to properly attract customers to your business. We provide an in depth analysis of how you can use your marketing plan in order to drive sales.   Chapter 6 - Personnel Summary - Here, we showcase the organizational structure of your business coupled with the headcount and salaries of your employees.   Chapter 7 - Financial Plan - This is the most important part of your business plan. Here, we provide a three year profit and loss statement, cash flow analysis, balance sheet, sensitivity analysis, breakeven analysis, and business ratios.

More Books by BizPlanDB

You are using an outdated browser. Please upgrade your browser .

Moscow International Business Center (Moscow City)

• Guide to Russia

What can you do at Moscow City?

• Dine in style: Moscow City is home to 100+ cafes and restaurants, including Europe’s highest restaurant and ice-cream shop
• See Moscow like never before: Ascend to one of Moscow City’s observation decks for an unparalleled panorama of Moscow
• Admire world-class architecture: Each of Moscow City’s skyscrapers has distinctive architecture and design
• Learn something new: Visit the Museum of High-Rise Architecture in Moscow or the Metro Museum

Moscow City is a multifunctional complex in the west of Moscow, which has come to represent the booming business of Russia’s capital. Its skyscrapers enrich Moscow’s skyline, contrasting the medieval cupolas and Stalinist high-rises. Visitors to Moscow City can enjoy entertainment high in the sky, as the complex is home not just to offices, but to restaurants, cinemas, viewing platforms, and museums.

Photo by Alex Zarubi on Unsplash

History of Moscow City

Moscow City was first conceived in 1991 by honoured Soviet architect Boris Tkhor, who proposed to construct a business center in Moscow. It would be complete with gleaming skyscrapers rivalling those of New York and London, to reflect the new life and growing ambitions of post-Soviet Russia.

The chosen site was a stone quarry and disused industrial zone in western Moscow, in between the Third Ring Road and Moskva River. Initially, the territory was divided into 20 sections arranged in a horseshoe shape around a central zone. The skyscrapers would increase in height as they spiralled around the central section, with shorter structures built on the waterfront to give the taller buildings behind a view of the river. 

Architect Gennady Sirota, who contributed to iconic projects such as the Olympic Sports Complex on Prospekt Mira, was selected as the chief architect, and many other world-famous architects were attracted to Moscow to realise their visions in Moscow City.

What can you see and do at Moscow City?

Where Moscow’s cityscape was once dominated by Stalin’s Seven Sisters skyscrapers , this is no more. Moscow City is home to eight of Russia’s ten tallest buildings, six of which exceed 300 metres in height. More buildings are still under construction there today, including the One Tower (which will be Europe’s second-tallest building). Once completed, Moscow City will comprise more than 20 innovative structures.

Each of Moscow City’s skyscrapers was designed by its own architect, lending the cluster of skyscrapers a unique appearance. Aside from being a site of architectural wonder, Moscow City is a place for leisure and entertainment with over 100 cafes and restaurants, exhibition spaces, cinemas, viewing platforms, and more.

Photo by Nikita Karimov on Unsplash

Federation Tower

• East Tower: 374m, 97 floors; West Tower: 243m, 63 floors
• Completed in 2017
• Architects: Sergey Tchoban and Peter Schweger

The East Federation Tower is the tallest building in Moscow, and the second-tallest building in Europe after the Lakhta Centre in St Petersburg. Visitors can enjoy a luxurious meal of seafood, truffles or steak at restaurant ‘Sixty’ on the 62nd floor of the West Tower, or visit Europe’s highest observation deck, ‘Panorama 360’, on the 89th floor of the East Tower.

Did you know? The ice cream and chocolate shop on the 360 observation deck are the highest in the world!

• South Tower: 354m, 85 floors; North Tower: 254m, 49 floors
• Completed in 2015
• Architect: Skidmore, Owings & Merrill LLP

The South OKO Tower is the third-tallest building in Russia and Europe. Here, you can visit ‘Ruski’ to dine on hearty Russian cuisine cooked on a real Russian stove, and have a drink in the ice bar. Alternatively, visit restaurant, nightclub and performance space ‘Birds’; the restaurant is the highest in Europe, situated on the 86th floor roof terrace alongside an observation deck. The OKO Towers are also home to karaoke club ‘City Voice’.

Did you know? Underneath OKO Towers is the largest underground parking in Europe, with 16 levels and 3,400 parking spaces.

Mercury Tower

• 339m tall, 75 floors
• Architects : Mikhail Posokhin, Frank Williams, Gennady Sirota

Another multifunctional skyscraper, which was designed as the first truly ‘green’ building in Moscow. The Mercury Tower has a distinct geometric shape and copper-coloured glazing, and was the tallest building in Europe upon completion. Visit ‘More i myaso’ (Sea and meat) on the first floor of the tower to enjoy European and Mediterranean cuisine whilst surrounded by greenery. On the 2nd and 40th floors a modern art gallery, the ‘ILONA-K artspace’, has just opened.

City of Capitals

• Moscow Tower: 302m, 76 floors; St Petersburg Tower: 257m, 65 floors
• Completed in 2009
• Architect: Bureau NBBJ

The unique geometric design of the City of Capitals towers resembles stacks of rotating blocks, and is rooted in Constructivism of the early Soviet period (many Soviet Constructivist buildings can be found in Moscow). Visitors to the Moscow Tower can enjoy a range of cuisines – traditional Italian dishes on the summer terrace of ‘Tutto Bene’, Panasian cuisine in the tropical luxury of the ‘Bamboo Bar’ on the 1st floor’, and poke or smoothie bowls at ‘Soul in the Bowl’ cafe on the 80th floor.

Tower on the Embankment

• Tower A: 84m; Tower B:127m; Tower C: 268m, 61 floors
• Completed in 2007
• Architects: Vehbi Inan and Olcay Erturk

After completion, the Tower on the Embankment was the tallest building in Europe, and is now the 13th tallest. It houses the headquarters of several large Russian and international  companies, including IBM and KPMG. There are two cafes located on the 1st floor of Tower C – self-service café ‘Obed Bufet’ (Lunch Buffet) and Bakery Chain ‘Khleb Nasushchny’ (Daily Bread).

Evolution Tower

• 255m tall, 54 floors
• Architects: Philip Nikandrov and RMJM Scotland Ltd

Evolution is Moscow City’s most recognisable tower, and the 11th tallest building in Russia. Its façade is a true architectural marvel, comprising continuous strips of curved glazing spiralling high into  the sky. According to the architect, Philip Nikandrov, the spiral shape of the tower honours centuries of architectural design in Russia, from the onion domes of St Basil's Cathedral to Vladimir Shukhov’s Tatlin Tower, a masterpiece of Constructivist design. Outside the Evolution tower is a landscaped terrace and pedestrian zone descending to the Presnenskaya Embankment, which was also designed by Nikandrov.

Did you know? Moscow’s largest wedding palace was supposed to be built on the site of the Evolution tower, though the project was abandoned.

• 239m tall, 60 floors
• Completed in 2011

Imperia’s interesting design has a curved roof and an arched glass façade. Inside the tower are various cafes including ‘City Friends’ for all-day breakfasts and light lunches, ‘Mama in the City’ for simple meals of Russian cuisine, and ‘abc kitchen’ for European and Indian-inspired dishes. Alternatively, visit ‘High Bar’ on the 56th floor for cocktails with a view. In Imperia you’ll also find the Museum of High-Rise Construction in Moscow (suitably located on the 56th floor), and the Camera Immersive Theatre.

Did you know? Inside Vystavochnaya metro station is the Metro Museum , dedicated to the history of the beautiful Moscow Metro!

• 130m tall, 26 floors
• Completed in 2001
• Architect: Boris Tkhor

Tower 2000 was Moscow City’s first tower. It stands on the opposite bank of the Moskva River, and houses a viewing platform from which visitors can admire an unparalleled panorama of Moscow City. The Bagration Bridge reaches across the river from the tower to Moscow City, and underneath are piers from where you can take boat trips.

Photo by Alexander Popov on Unsplash

Afimall is Moscow’s largest entertainment and shopping complex, home to 450 shops, cafes and restaurants, a cinema, and a virtual-reality game park. The shopping centre is located in the central section of Moscow City, and a cinema and concert hall are currently under construction there.

What’s nearby?

Sechenov Botanical Gardens: The botanical gardens of the First Moscow State Medical University was created for students’ training and research in 1946. Today it is open for free visits, and is home to a large arboretum.

Park Krasnaya Presnya: This park belonged to the Studenets estate of the Gagarin princes. It is a monument of 18th and 19th century landscaping, with Dutch ponds, ornate bridges, and tree-lined alleys. There are also sports facilities, sports equipment rental, and cafes.

Photo by Akkit  on Wikipedia

Essential information for visitors

Website: https://www.citymoscow.ru/

Email: [email protected]

Phone: +7 (495) 730-23-33

Nearest metro: Mezhdunarodnaya (closest to the skyscrapers), Delovoy Tsentr (underneath Afimall), Vystavochnaya (closest to Expocentre)

Related Tours

Moscow - St. Petersburg 3-star cruise by Vodohod

This is our most popular cruise covering Moscow and St. Petersburg and all of the significant towns between these 2 cities. Besides the Two Capitals, you will visit the ancient towns of Uglich, Yaroslavl and Goritsy, the island of Kizhi, and Mandrogui village.

Cruise Ship

Two Capitals and the Golden Ring

This tour covers the best sights of Moscow and St. Petersburg along with a trip to the Golden Ring - a group of medieval towns to the northeast of Moscow. Ancient Kremlins, onion-shaped domes and wooden architecture is just a small part of what awaits you on this amazing tour.

Accommodation

PRIVATE TOUR

Classic Moscow

This is our most popular Moscow tour that includes all the most prominent sights. You will become acquainted with ancient Russia in the Kremlin, admire Russian art in the Tretyakov Gallery, listen to street musicians as you stroll along the Old Arbat street, and learn about Soviet times on the Moscow Metro tour.

Our travel brands include

Express to Russia

Join us on Facebook

We invite you to become a fan of our company on Facebook and read Russian news and travel stories. To become a fan, click here .

Join our own Russian Travel, Culture and Literature Club on Facebook. The club was created to be a place for everyone with an interest in Russia to get to know each other and share experiences, stories, pictures and advice. To join our club, please follow this link .

We use cookies to improve your experience on our Website, and to facilitate providing you with services available through our Website. To opt out of non-essential cookies, please click here . By continuing to use our Website, you accept our use of cookies, the terms of our Privacy Policy and Terms of Service . I agree