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How To Write a Sports Agency Business Plan (Template, Sample)

Published Nov.28, 2022

Updated Jul.11, 2024

By: Jakub Babkins

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Table of Content

1. Sports Agency Business Plan For Starting Your Own Company

This business plan outlines the formation of a sports agency. The business plan for a sports agency will help you in several ways to run your business more efficiently. First, it can assist you in defining your business goals and objectives. Secondly, it can help you formulate marketing strategies. As a third benefit, it can help you develop a good financial plan. The fourth benefit is the ability to assess your opportunities and risks. Finally, it can assist you in preparing your business for the future. 

Several sports businesses can benefit from this business plan, such as a gymnastic instruction business plan , personal training business plan , indoor sports complex business plan , fitness center business plan , etc.

2. Executive Summary

The [Company] is a professional [sports name] representation and scouting agency. The company will be based in [Country]. As a full-service provider of [sports name] representation services, the company will address the needs of domestic and international clients.

The agency’s focus will be on providing athletes with a well-rounded and comprehensive approach to enhancing their athletic, personal, and professional abilities. 

The sports agency business plan sample includes contract negotiation, player representation, player scouting, and player management. The company strives to provide our clients with the highest quality service and support so they can focus on their craft. It is our goal to help our clients achieve their goals, whether they are on or off the field.

The company expects to generate revenue by charging commissions on contracts it negotiates for clients. The purpose of writing a business plan for a sports agency is to help in contract negotiation, marketing, public relations, financial planning, and investment advice.

The company aims to become the premier sports agency in [Country]. This goal will be achieved by expanding into new markets and acquiring other sports agencies.

3. Company Summary

[Company] will be owned by [owner name]. The company owner has put his time, money, and energy into starting the company and is experienced in sports. He has been serving in various sports agencies for the past 15 years.

The [owner name] had over 15 years of experience as a professional athlete, as well as experience working for a sports agency. His extensive experience in the sports industry has given him an understanding of how to start a sports agency business. His services will be available to athletes at all stages of their careers, from high school to professional. 

The sports management agency business plans to enhance this business in a way that every athlete will find it a perfect place for their representation, contract negotiation, marketing and branding, public relations, and event planning.

The operational business plan includes a small staff of employees, including a general manager, an assistant general manager, and a few support staff members. A variety of marketing techniques will be used to attract clients, including online advertising, print advertising, and word-of-mouth.

In collaboration with financial experts, [Owner Name] forecasts the following startup costs, including expenses, assets, investments, and loans.

Below is a list of detailed start-up requirements, total startup expenses, total assets, total start-up funding, total funding required, total assets, total liabilities, total planned investment, total capital, total liabilities, and total funding:

4. Services Of Sports Agency

The purpose of the business plan sports agency is to raise $, for the development of a sports management company, the services of the business plan include:

• Contract negotiation and execution with sports teams and leagues  
• Providing training, sponsorship, and financial advice to athletes 
• Providing endorsement and marketing advice to players 
• Supporting a player’s transition to retirement 
• Assisting the family of a player with concierge services 
• Organizing and executing special events for players or teams 
• Organizing a player’s or team’s travel and accommodations 
• Media relations assistance for a player 
• Maintaining a team’s website and social media accounts
• Provide athletes with an opportunity to showcase their talents in front of scouts and coaches by organizing tryouts and open practices
• Follow the latest developments in the sports industry
• In starting a sports management company, the owner has to hire professional staff and experienced management.
• Providing legal services to clients
• Helping the athletes with publicity
• Helping clients get the best insurance policies

5. Marketing Analysis

The most important component of a sports agency business plan example is its accurate marketing analysis. The company’s marketing analysis includes market trends, market segmentation, business target, and product pricing.

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The sports agency industry is predicted to grow in the number of agencies, clients, and money spent on its services in the next three years.

Marketing strategies for sports agencies in sports agency business plan examples vary depending on their target clientele. For example, if the agency targets professional athletes, its marketing strategy will make use of sports media, online advertising, and personal networking to reach this demographic. 

This business plan will explain how to start a sports management company that caters to both individuals and teams. The goal of this sports agency is to become the exclusive agent for all professional athletes in the United States. This will be accomplished by providing a higher level of service and support to clients than any other sports agency in the country. 

Depending on the target market and the services provided, the price of a sports agency’s products can differ greatly. For example, a high-end sports agency that caters to professional athletes may charge a much higher rate than a smaller agency that caters to amateurs. The fees charged by sports agencies are usually hourly or flat.

6. Marketing Strategy Of Sports Agency

Business plan for investors.

According to the sports marketing agency business plan competitive analysis, the landscape of sports agencies is extremely competitive. Many large, well-established firms have been in business for many years. In addition to their substantial resources and experience, these firms are well-connected in the industry. Smaller firms are also trying to break into the industry.

After analyzing the sports agency business plan pdf which includes marketing analysis, the sales strategy is designed to generate revenue and profit for the company. This strategy includes a plan for marketing, advertising, and public relations. Additionally, it includes strategies for acquiring new clients, retaining existing clients, and expanding the company’s reach.

The Sports Agency plans to generate monthly income through the sale of sports performance training services. The sports performance training program will generate revenue for the agency by selling memberships.  According to our experts, the following sales are expected monthly.

The sports agency sales business generates revenue by selling sports merchandise, tickets, and other services. According to our experts, the following sales are expected yearly.

Our sports agency anticipates relatively consistent sales throughout the year. In terms of sales, we don’t expect any major spikes or dips, but rather a steady stream of revenue. Below is a forecast of our sales:

7. Personnel Plan Of Sports Agency

[Owner] will hire professional company staff in starting a sports agency business. The Company operations will require the following employees:

• VP of Business Development 
• VP of Client Services 
• VP of Marketing 
• Director of Human Resources 
• Director of IT 
• Financial Analyst 
• Administrative Assistant 

The support staff will also be needed, including but not limited to

• Receptionist 
• Office Manager 
• Accounting Clerk 
• Marketing Coordinator 
• HR Specialist 
• IT Specialist 
• Executive Assistant 

Furthermore, the company will need some field staff, including but not limited to

• Event Managers 
• Event Coordinators 

The average salary for sports agency employees is $60,000. The salary is based on the average salary of all employees, including those in administration, marketing, and sales.

8. Financial Plan For Sports Agency

Financial experts helped [owner] analyze the company’s financial needs and develop a financial plan for how to get into a sports agency. A three-year financial plan is developed by them to outline the company’s development.

The following are important assumptions for the financial plan of the sports agency:

Although these assumptions are quite conservative, deviations are expected to be limited to a level that won’t affect the company’s major financial strategy.

Below is a breakdown of the sports agency’s fixed and variable costs:

Table that shows monthly break-even Analysis

The following is the projected profit and loss for a sports agency. 

Profit Yearly

The following column diagram shows the projected cash flow.

The following table shows detailed information about pro forma cash flow, subtotal cash from operations, subtotal cash received, subtotal spent on operations, subtotal cash spent, and general assumption.

The following projected balance sheet shows data about the pro forma balance sheet, total current assets, total long-term assets, total assets, subtotal current liabilities, total liabilities, total capital, total liabilities, and capital.

The following table shows data about business ratios, ratio analysis, total assets, and net worth.

• How do sports agencies make money? 

Sports agencies make money in many ways. They charge commissions on contracts they negotiate for their clients. Alternatively, they can charge a fee for their services, which could include marketing, public relations, and contract negotiations.

• How do sports agents get clients?

Sports agents gain clients by building relationships with coaches, scouts, and others in the industry. Additionally, they attend events and meet with potential clients.

Download Sports Agency Business Plan Sample in pdf

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Home » Sample Business Plans » Sports

How to Write a Sports Agency Business Plan [Sample Template]

Do you want to start a sports agency and need to write a plan? If YES, here is a sample sports agency business plan template & FREE feasibility report. Do you know that the sports market in North America was worth $60.5 billion in 2014? It is expected to reach $73.5 billion by 2019.

The biggest reason for such growth is projected increases in revenue derived from media rights deals, which is predicted to surpass gate revenues as the sports industry’s largest segment.

Why Start a Sports Agency Business?

The sports industry is indeed a big and money – spinning industry and you can actually make mega bucks from the industry without being an athlete by simply managing athletes and sport clubs.

As a sport agent or agency, you are expected to work on behalf of sport clubs or athletes to promote their careers and run their sport business affairs. Basically, your job is to secure the best club, competitions, endorsements and sponsorship deals for your clients, for the best fee. The truth is that a sports agency can be started in any country of the world as long as you have access to pool of athletes and sport clubs.

If you have made up your mind to start a sports agency company, you are expected to map out strategies on how to a raise startup capital, how to network with key stakeholders, how to run the business, as well as make profits.

It might take you a month or so to come up with a workable business plan, however, you just have to do it. The truth is that your business plan is the blue print with which you can successfully run your business and you are not expected to handle it with levity.

It is always advisable to contract the writing to professionals if you know you can’t possibly do it yourself. Bottom line is that, it would pay you a great deal to start and run your business with a good business plan in place. Here is a sample sports agency business plan template that can give you the needed direction to successfully start your sports agency.

A Sample Sports Agency Business Plan Template

1. industry overview.

Sports agency business is under the Celebrity and Sports Agents industry and this industry includes agents and managers who represent or manage creative and performing artists, sports figures, entertainers and public figures.

Agents typically focus on finding work for a client and engage in contract negotiation and management for a client, for which they are entitled to a predetermined commission. Managers have a broader role that includes contract negotiation, finding sponsorships and endorsements and other services such as career advice and financial planning.

Over the five years to 2022, the Celebrity and Sports Agents industry is projected to grow due to continued increase in per capita disposable income and advertising expenditure. In addition, the continual popularity of major sporting events will ensure stability among the industry’s sports agents and clients.

As production studios cast more projects and consumers attend more sports games, agents and managers are expected to gain more revenue as their clients are able to leverage larger contracts.  Industry revenue is projected to increase at an annualized rate over the five years to 2022. Diversifying clientele Although the industry is expected to grow over the next five years, agents and managers will likely continue to dive

The Celebrity and Sports Agents industry is indeed a thriving and viable business in most countries of the world. Statistics has it that in the united states of America alone, the Celebrity and Sports Agents industry generates over $11 billion annually from more than 43,966 registered and licensed big celebrity and sports companies.

The industry is responsible for the employment of over 62,052 people. Experts project the music groups and artist industry to grow at a 4.3 percent annual rate. The companies holding the largest market share in the Celebrity and Sports Agents in the United States of America are Endeavor LLC and Creative Artists Agency LLC.

A recent report published by IBISWorld shows that the industry is in the mature phase of its life cycle. The industry experiences complete market acceptance, which is a key indicator of maturity, since music is a popular form of entertainment for most Americans.

The report indicated that over the 10 years to 2022, industry value added (IVA), a measure of the industry’s contribution to the overall economy, is expected to grow at an annualized rate of 1.9 percent. US GDP is forecast to grow at an annualized rate of 2.0 percent during the same time. The industry’s relatively stable value added is further evidence that, despite the changing nature of the industry, it remains a mature and stable segment of the economy.

One good thing about starting a sports agency business is that even if you decided to start it in the United States of America, your market will not be restricted to athletes and sport clubs in the U.S.; the world will be your target market.

Many thanks to the internet that has made the world a global village. All you need to do is to strategically position your sports agency brand on the internet and you will be amazed at the rate athletes interested in signing under your management will be calling you from all parts of the world.

2. Executive Summary

Garry Bright® Sports Agency, Inc. is a registered sports agency business that intends having a footprint in the celebrity and sports agents industry. We have been able to secure a well – positioned office facility in Los Angeles – California and the office facility is located directly opposite StubHub Center which is the largest soccer – specific in Major League Soccer in the United States.

Interestingly, the 125 – acre complex features state of the art stadiums and facilities for soccer, tennis, track and field, cycling, lacrosse, rugby, volleyball, baseball, softball, basketball and other sports hence it will be easier for us to work with athletes in different sports.

Garry Bright® Sports Agency, Inc. is going to engage in promoting our clients sporting careers. We will help them secure the best clubs, competitions, endorsements and sponsorship deals and for the best fee. Part of our plans is to work towards becoming one of the leading sports agencies in the whole of Los Angeles – California and in the nearest future compete with the leaders in the industry.

We are quite aware that starting a standard sports agency business from the scratch requires reasonable capital base especially for promotion of athletes and sport clubs under your management, which is why we have perfected plans for steady flow of cash from private investors who are interested in working with us. We can confidently say that we have a robust financial standing and we are ready to take on any challenge that we encounter in the industry.

Our workers are going to be selected from a pool of talented and highly creative people with eyes for spotting raw talents in and around Los Angeles – California and also from any part of the United States. We will make sure that we take all the members of our workforce through the required trainings that will position them to meet the expectation of the company.

At Garry Bright® Sports Agency, Inc. our client’s best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.

Garry Bright® Sports Agency, Inc. will be owned majorly by Garry Bright and his immediate family members. Garry Bright has a Degree: B.S. in Psychology from the University of California, Berkley. Aside from being a celebrated athlete on campus, he is a successful local soccer coach and he is a certified and licensed FIFA football agent.

3. Our Products and Services

Garry Bright® Sports Agency, Inc. is going to offer varieties of services within the scope of the Celebrity and Sports Agents industry in the United States of America. Our intention of starting our sports agency company is to make profits from the industry and we will do all that is permitted by the law in the US to achieve our goals.

Our business offerings are listed below;

• Managing athletes and sport clubs
• Career management services for athletes
• Licensing and contract services for athletes and sport clubs
• Other related sports agency services

4. Our Mission and Vision Statement

• Our vision is to become one of the top 10 sports agencies in the United States of America.
• Our mission is to engage in promoting our clients’ sporting careers.
• We will help them secure the best clubs, competitions, endorsements and sponsorship deals and for the best fee.
• We want to build a sports agency company that will become the number one choice for both athletes and sport clubs.

Our Business Structure

The fact that we are set to compete with other leading sports agencies in the United States of America means that we must build a business structure that can support our business goal. We will ensure that we hire people that are qualified, hardworking, creative, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders.

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. Below is the business structure that we will build Garry Bright® Sports Agency, Inc.;

• Chief Executive Officer

Legal Secretary

Athletes Manager

Admin and HR Manager

• Customer Service Executive/Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Office:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Reports to the board
• Responsible for drawing up contracts and other legal documents for the company
• Advise athletes and sport clubs accordingly before signing any contract
• Produces information by transcribing, formatting, inputting, editing, retrieving, copying, and transmitting text, data, and graphics; coordinating case preparation.
• Provides historical reference by developing and utilizing filing and retrieval systems; recording meeting discussions; maintaining transcripts; documenting and maintaining evidence.
• Responsible for negotiating contracts and fees, finding and booking athletes for competitions, sponsorships deals and endorsements that match their career strategy, advising on career decisions, publicity and promotion, helping them on career decisions and managing media relations on their behalf
• Responsible for building a strong reputation for good client services, and attracting more high paying sponsorships and endorsement deals and contracts.
• Represent a roster of athletes and sport clubs, and cultivate relationships with the sports industry decision makers on their behalf. They will negotiate deals, and support and guide their clients’ careers.
• Keep up to date with what’s happening in the industry, and spend a lot of time establishing and maintaining relationships, using contacts to source clubs, competitions, sponsorship and endorsement deals for her clients.
• Promote her clients’ work, and will often be involved in liaison during the training sessions and preparation process. May also organize and negotiate contracts for release and publishing, and communicate with the press.
• Handle any other responsibility as assigned by the Chief Executive Officer
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Defining job positions for recruitment and managing interviewing process
• Carrying out induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Facilitate and coordinate strategic sessions.
• Work directly with clients in a non-advisory capacity, such as answering questions, scheduling appointments and making sure all training concerns are properly taken care off
• Oversee the smooth running of the daily office activities.
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for the company
• Serves as internal auditor for the company

Client Service Executive

• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the manager in an effective and timely manner
• Consistently stays abreast of any new information on the company’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

6. SWOT Analysis

Garry Bright® Sports Agency, Inc. engaged the services of a professional in the area of consulting and business structuring to assist the organization in building a standard sports agency that can favorably compete in the industry.

Part of what the business consultant did was to work with the management of the company in conducting a SWOT analysis for Garry Bright® Sports Agency, Inc. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Garry Bright® Sports Agency, Inc.;

Our core strength lies in the power of our team and the location of our business. We have a team that can give our clients value for their money; a team that can effectively harness raw sporting talents in various sporting fields to become world – class athletes. We are well positioned and we know we will attract loads of clients from the first day we open for business.

As a new sports agency company, it might take some time for our organization to break into the market and attract some well – established athletes and sport clubs to sign under our agency; that is perhaps our major weakness. Another weakness is that we may not have the required cash to promote our business the way we would want to.

• Opportunities:

The industry is anticipated to continue growing in line with prevailing consumer spending and the ever-rising popularity of sports in the United States and all across the world. This goes to show that the opportunities in the Celebrity and Sports Agents industry are massive and we are ready to take advantage of any opportunity that comes our way.

Technology and the internet which of course is a major tool for the advancement and gains achieved in the Celebrity and Sports Agents industry can also pose a threat to the industry. The truth is that with the advancement of technology, it is now easier for athletes to promote themselves especially via social media platforms.

So also, just like any other business, another threat that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing/spending power.

7. MARKET ANALYSIS

• Market Trends

Entrepreneurs that are venturing into the Celebrity and Sports Agents industry are coming in with creativity and good business skills. The fact that revenue is nose – diving in the industry does not in a way stop some sports agencies from declaring profits year in year out.

In time past, big-name sponsorship deals were enough to satisfy sports marketers. But in recent time, the trend shows that amid a saturation of advertising and proliferation of new channels, fresh opportunities are arising for brands and clubs alike to cultivate deeper relationships with fans.

The trend in the Celebrity and Sports Agents industry is that most sports agencies are trying as much as possible to recreate themselves on a regular basis and also to be on top of their game.

8. Our Target Market

When it comes to sports agency business, there are no exemptions to who you can market your services to. There are loads of athletes and sport clubs out there who are interested in working under a well – structured sports agency company.

In view of that, we have created strategies that will enable us reach out to various clients within our target market. We have conducted our market research and survey and we will ensure that all our sports agency company is well accepted in the market place.

Our Competitive Advantage

We are mindful of the fact that there are stiff competitions in the sports business in the United States of America, hence we have been able to hire some of the best business developers to handle our sales and marketing.

Garry Bright® Sports Agency, Inc. is launching a standard sports agency company that will indeed become the preferred choice for athletes in and around Los Angeles – California. This is because the location of our office makes us the first choice for athletes and sport clubs that make use of StubHub Center which is the largest soccer – specific in Major League Soccer in the United States.

Another competitive advantage for Garry Bright® Sports Agency, Inc. is the quality and wealth of experience of its management team.

The management team comprises of professionals who have worked with some of the leading international brands in the Celebrity and Sports Agents industry. Our unique style of attracting gifted athletes also counts towards our advantage especially when it comes to competing with other sports agencies within the same category.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry, meaning that they will be more than willing to build the business with us and help deliver our set goals and objectives. We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Garry Bright® Sports Agency, Inc. is established with the aim of maximizing profits in the industry and we are going to ensure that we do all it takes to attract athletes that will sign under our brand. Garry Bright® Sports Agency, Inc. will generate income by offering the following services;

• Licensing and contract services for athletes

10. Sales Forecast

One thing is certain when it comes to sports; sports never dies and the demand for talented and skillful athletes will continue to grow. This goes to show that any sports agency that is known to always represent athletes will continue to attract talents.

We are well positioned to take on the available market in the United States of America and we are quite optimistic that we will meet our set target of generating enough income/profits from the first six months of operation and grow the business and our clientele base beyond Los Angeles – California to other cities in the U.S.

We have been able to examine the sports agency market, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. Below are the sales projection for Garry Bright® Sports Agency, Inc., it is based on the location of our business and other factors as it relates to sports agency business startups in the United States;

• First Fiscal Year (FY1): $320,000
• Second Fiscal Year (FY2): $650,000
• Third Fiscal Year (FY3): $1.3 million

N.B: This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

Our sales and marketing team will be recruited base on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the organization.

We will also ensure that our gifted and talented athletes and sport clubs and management style speaks for us in the market place; we want to build a standard sports agency company that will leverage on word of mouth advertisement from satisfied athletes.

Our business goal is to grow our sports agency company to become one of the top 10 sports agencies in the United States of America which is why we have mapped out strategies that will help us take advantage of the available market and grow to become a major force to reckon with not only in the United States of America but in the world stage as well.

Garry Bright® Sports Agency, Inc. is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our business by sending introductory letters alongside our brochure to athletes and key stakeholders in Los Angeles -California and other parts of the U.S.
• Advertise our business in relevant sports magazines, newspapers, TV and radio stations
• List our business on yellow pages ads (local directories)
• Attend relevant international and local talent hunts for athletes, sporting competitions, tournaments, seminars, and concerts et al
• Leverage on the internet to promote our business
• Engage in direct marketing approach
• Encourage word of mouth marketing from our loyal and satisfied clients

11. Publicity and Advertising Strategy

We have been able to work with brand and publicity specialists to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to take the Celebrity and Sports Agents industry by storm which is why we have made provisions for effective publicity and advertisement of our sports agency company. Below are the platforms we intend to leverage on to promote and advertise our sports agency company;

• Place adverts on both print and electronic media platforms
• Sponsor relevant sports TV shows and radio programs
• Maximize our official website to promote our business and athletes under our management
• Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook, Twitter, LinkedIn, Google+ and other platforms (sports online forums) to promote our business and athletes under our management.
• Offer Pro Bono services as part of our community social responsibility
• Ensure that our we position our banners and billboards in strategic positions all around Los Angeles – California
• Brand all our official cars/buses and ensure that our trademark label is boldly printed in all our promotional materials and every of our staff member wears our branded shirts and caps at all time.

12. Our Pricing Strategy

When it comes to the sports agency line of business, you may not automatically start making money, as a matter of fact, you are expected to groom the athletes until they becomes popular and well-sought out for. With that, you will be able to agree on percentage of the fee paid to the athletes to play in tournaments, competitions, guest appearances, endorsements or sponsorship deals.

• Payment Options

The payment policy adopted by Garry Bright® Sports Agency, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Garry Bright® Sports Agency, Inc. will make available to her clients;

• Payment via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer
• Payment via bank draft

13. Startup Expenditure (Budget)

From our market survey and feasibility studies, we have been able to come up with a detailed budget of achieving our aim of establishing a standard sports agency company. Essentially, these are the areas we are looking towards spending our startup capital on;

• The total fee for registering the business in the United States of America – $750.
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $3,300.
• Marketing promotion expenses for the grand opening of Garry Bright® Sports Agency, Inc. in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
• The total cost for hiring business consultant – $2,500.
• The total cost for the purchase of insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
• The cost for payment of lease for a small but standard office facility for 24 months – $50,000
• The cost for remodeling the office – $20,000
• The amount required for the promote our first set of athletes (sportsmen and sportswomen) and sport clubs – $50,000
• Other start-up expenses including stationery ($500) and phone and utility deposits ($2,500).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $250,000
• The cost for start-up inventory – $10,000
• The cost for store equipment (cash register, security, ventilation, signage) – $13,750
• The cost of purchase and installation of CCTVs – $5,000
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al) – $4,000.
• The cost of launching a website – $600
• Miscellaneous – $5,000

We would need an estimate of three hundred and fifty thousand dollar ($350,000) to successfully set up our sports agency company in Los Angeles – California.

Generating Funds/Startup Capital for Garry Bright® Sports Agency, Inc.

Garry Bright® Sports Agency, Inc. is owned and financed by Garry Bright. He has decided to restrict the sourcing of the startup capital to 3 major sources.

• Generate part of the startup capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from the bank

N.B: We have been able to generate about $100,000 (Personal savings $60,000 and soft loan from family members $40,000) and we are at the final stages of obtaining a loan facility of $250,000 from our bank. All the papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

Part of the plans we have in place to sustain Garry Bright® Sports Agency, Inc. is to ensure that we continue to make available sports men and women who are engaged in soccer, tennis, track and field, cycling, lacrosse, rugby, volleyball, baseball, softball, basketball and other sports, and deliver quality services. We are not going to relent in providing conducive environment for our workers.

We are quite aware that our athletes are key component to the growth and survival of our business hence we are going to continuously engage them to give us ideas on how to serve them better. We will not waste time in adopting new technology, best practices and diversifying our services.

Garry Bright® Sports Agency, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check: Completed
• Business Incorporation: Completed
• Renting of Office Facility: Completed
• Building of Music Studio: In Progress
• Intellectual Property Protection and Trademark: Completed
• Opening of Corporate Bank Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Generating part of the startup capital from the founder: Completed
• Applications for Loan from our Bankers: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of The Company’s Logo: Completed
• Printing of Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the needed office furniture, office equipment, electronic appliances and facility facelift: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business (Business PR): In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with athletes and key players in the sports industry: In Progress

More on Sports

Sports Agency Business Plan Template

Written by Dave Lavinsky

Over the past 20+ years, we have helped over 10,000 entrepreneurs and business owners create business plans to start and grow their sports agencies.

In this article, we will first give you some background information with regards to the importance of business planning. We will then go through a sports agency business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Sports Agency Business Plan?

A business plan provides a snapshot of your sports agency as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Sports Agency Business Plan

If you’re looking to start a sports agency or grow your existing sports agency, you need a business plan.  A solid business plan will help guide your business strategy, your investment strategy and your decision-making. It will also help you raise funding, if needed, and plan out the growth of your sports agency business to improve your chances of success. Your sports agency business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Sports Agencies

With regards to funding, the main sources of funding for a sports agency are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for sports agencies.

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How to write a business plan for a sports agency.

If you want to start a sports agency business or expand your current one, you need a business plan. A strong sports agency business plan should include the following 10 sections:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of sports agency business you are running and the status. For example, are you a startup, do you have a sports agency that you would like to grow, or are you operating a chain of sports agencies?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the sports agency industry.
• Discuss the type of sports agency business you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of sports agency business you are operating.

For example, you might specialize in one of the following types of sports agency businesses:

• Full-Service Sports Agencies – These agencies offer a comprehensive range of services, including athlete representation, marketing, sponsorship, media rights, and event management.
• Athlete Representation Agencies – These agencies focus primarily on representing individual athletes in contract negotiations, endorsements, and career management .
• Broadcast and Sponsorship Rights Agencies – These agencies specialize in managing broadcast rights and securing sponsorship deals for sports events and organizations.
• Niche Sports Agencies – These agencies focus on specific sports or niche markets within the sports industry.

In addition to explaining the type of sports agency business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of athletes served, the number of accounts with sponsorship deals, reaching X number of teams served, etc.
• Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the sports agency industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the sports agency industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your sports agency business plan:

• How big is the sports agency industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your sports agency business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your sports agency business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: professional athletes, semi-professional athletes, college athletes, and teams.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of sports agency business you operate. Clearly, college athletes would respond to different marketing promotions than professional athletes, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. Consider the specific demographics of target customers, including a discussion of the ages, occupations, locations and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other sports agency businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes law firms, or self representation. You need to mention such competition, as well.

For each direct competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What level of athletes do they serve?
• What type of sports agency business are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide services for a specific sport or type of athlete?
• Will you offer products or services that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a sports agency business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of sports agency that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide representation, career management, licensing and contract services, or something else?

Price : Document the prices you will offer and how they compare to your competitors. Essentially, in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your sports agency. Document where your company is situated and mention how the site will impact your success. For example, is your sports agency business located in a busy entertainment district, a business district, a standalone office, or purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your sports agency marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in college newsletters, or trade magazines
• Reach out to websites
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows:

Everyday short-term processes include all of the tasks involved in running your sports agency business, including answering calls, deal and/or contract negotiation, meeting with clients, creating marketing campaigns, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to sign your Xth athlete, or when you hope to reach $X in revenue. It could also be when you expect to expand your sports agency business to a new city.

Management Team

To demonstrate your sports agency business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing sports agency businesses. If so, highlight this experience and expertise.  Also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who act as mentors to your business. They  help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a sports agency or successfully running a contract law firm.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you manage 25 athletes at a time, and will you offer brand development such as social media marketing? And, will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to ground your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your sports agency business, this will not give you immediate profits. Rather, it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately; that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit, but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets, be sure to include several of the key costs needed in starting or growing a sports agency business:

• Cost of equipment and office supplies
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or a list of professional athletes you represent.

Putting together a business plan for your sports agency will improve your company’s chances of success. The process of developing your plan will help you better understand the sports agency market, your competition, and your customers. You will also gain a marketing plan to better attract and serve customers, an operations plan to focus your efforts, and financial projections that give you goals to strive for and keep your company focused.

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Sample Sports Agency Business Plan Template PDF

Sports agency business plan sample.

Are you a sports enthusiast interested in starting your own sports agency? There are many things you’ll need to do to bring your desires to fruition.

Most vital of these actions is the planning necessary for actualization. The planning phase cannot be complete without a critical tool; the sports business plan .

For many new entrepreneurs, the business plan seems quite technical or challenging to create. However, the truth is, you might not have approached it the right way.

This sports agency Business Plan gives an example of what a great plan should look like. We’ve touched on key areas to serve as a guide for you.

Starting from the Basics

To create a great sports agency business plan, you’ll need to understand its structuring. You must consider the different components or sections of the plan.

How each of these sections is developed will determine your outcomes. Here, we’ll show you what these sections are and what should be covered.

They include the executive summary, company description, and products & services.

Other sections include the market analysis, strategy & implementation, organization & management team, and the financial plan & projections.

Let’s discuss how each of these should be developed, shall we?

i. Executive Summary

The executive summary section of your sports agency business plan summarizes the key points contained in the program and provides an overview of the entire document.

It’s rightfully called the executive summary because it’s condensed into two pages.

This section is written to hold the reader’s attention specifically. It allows your audience to know specific vital details about the business to promote the viability of the sports agency business idea.

This should generally appear as the beginning of your plan but should be written last.

Among the details provided in the summary are the business name & location, the services & products offered, mission & vision statements, and the specific purpose of the plan.

To introduce your sports agency business idea, you’ll need to begin by stating its name.

You’re expected to have done the work necessary to choose the right sports name. Equally important is where your sports agency business will be located. With these provided, you’ll need to proceed to the range of services or products you provide.

It’s important not to get into too much detail about the services as such could prolong the time needed to read through the summary. You only need to state the basics and leave the main benefits and products section details in the preliminary plan.

Your mission statement should capture the essence of your business’s goals and its underlying philosophies in a few brief sentences.

It should provide clarity behind the “what,” “who,” and “why” of your sports agency. The vision statement is written alongside the mission statement.

This (vision statement) should provide a brief but definitive and precise description of your sports agency’s aspirations. What more? It should state the kind of impact it intends to create.

It would be best if you also covered the specific purpose of the plan. What do you want to achieve with your business plan?

You might want to use it to set and implement strategies that are one of its common uses. Another is to attract funding to the business.

ii. Company Description

Your audience will want to know more about your sports agency business, and this section gives them an idea of who you are and how you operate.

Also covered are the goals of the business. To do a proper job, provide a summary of your short and long-term goals and your business’s legal structure.

Please give a brief history of the business in addition to its nature. Of vital importance is the need to state the demands or needs you plan on supplying or meeting.

What more? Give a summary of company growth with financial or market highlights included. An overview of your services and products will also be in order.

iii. Services and Products

Sports agencies transact a wide range of businesses. You’ll need to state what your services or products consist of.

In providing such detail, include information such as the net revenue being expected from the sale of these services or products and service costs.

How do your services benefit your clients? This is an important detail you shouldn’t leave out. You should mention services and products still being researched and developed.

What’s the market role of your service or products, and what advantages does it have over those of competitors?

iv. Market Analysis

To be taken seriously, you’ll need to demonstrate your knowledge and industry experience regarding your line of business. This requires a great deal of market research.

Key areas to be covered include industry description and outlook with supporting statistics and a sketch of customer segments with size and demographics.

Identify your competitors and evaluate their areas of strength and weakness. Include historical, current, and projected marketing data for services and products.

v. Strategy & Implementation

Strategy and implementation are vital to sales and marketing.

Here, it would be best to focus on providing information on how you intend to promote or sell your sports agency business to your customers. Also important is information on how you’ll penetrate or enter the market.

Provide crucial details about your labor sources and the number of employees to be hired. How will your sports agency business function? Include details about pricing, costs, and promotions.

vi. Organization & Management Team

Without a proper organizational structure, your sports agency business won’t function effectively.

Here, begin by providing an organizational chart describing departments and key employees. Next, include details about the owners with names, percentage ownership, and extent of involvement.

The profiles of your management team need to be covered as well. Any advisors to the sports agency need to be provided too.

vii. Financial Plan & Projections

The services of a professional accountant will be vital to developing your financial plan.

Areas to be worked on include historical financial data, practical prospective financial information, and a brief analysis of financial data.

When fully covered, all of these points will result in a comprehensive sports agency business plan.

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Sports Agency Business Plan Template

Written by Dave Lavinsky

Writing a Successful Business Plan For Your Sports Agency Business + Template

If you’re looking to start or grow a sports agency business, you need a business plan. Your plan will outline your business goals and strategies, and how you plan on achieving them. It will also detail the amount of funding you need, and if needed, present a case to investors and lenders regarding why they should invest in your business.

In this article, we’ll explain why you should invest the time and energy into creating a sports agency business plan, and provide you with a sports agency business plan template that includes an overview of what should be included in each section.

Download the Ultimate Sports Agency Business Plan Template here >

Why Write a Business Plan For a Sports Agency Business?

There are many reasons to write a business plan for a sports agency company, even if you’re not looking for funding. A business plan can help you see potential pitfalls in your business strategy, as well as identify opportunities you may not have considered. It can also help you track your progress and adjust your plans as needed.

That said, if you are looking for funding, a business plan is essential. Investors and lenders want to see that you have a solid understanding of your industry, your customers, and your competition. They also want to know that you have a realistic view of your financial situation and how much money you’ll need to get started.

How To Write a Business Plan For a Sports Agency Business

While every business plan is different, there are 10 essential components that all sports agency business plans should include:

Executive Summary

Company description, industry analysis, customer analysis, competitor analysis, marketing plan, operations plan, management team, financial plan.

Keep in mind that you’ll need to tailor this information to your specific type of sports agency business, but these 10 components should be included in every plan.

The executive summary is the first section of your business plan, but it’s often written last. This is because it provides an overview of the entire document.

In the executive summary, briefly explain what your business does, your business goals, and how you plan on achieving them. You should also include a brief overview of your financial situation, including how much money you’ll need to get started.

The next section of your sports agency business plan is the company description, where you’ll provide an overview of your business.

Include information about your:

• Company Overview
• Success Factors & Accomplishments To Date
• How & When Incorporated

With regards to the company overview, here you will document the type of sports agency company you operate. For example, a sports agency company description might look something like this:

At ProEdge Sports Management, our services are crafted with the athlete’s needs in mind. We specialize in Athlete Representation and Contract Negotiation, ensuring our clients get the best possible terms in their professional engagements. We also offer Endorsement and Sponsorship Deals, connecting athletes with brands that align with their values and public image. Brand Management and Marketing are key to maintaining and elevating an athlete’s profile, and we excel in these areas. Moreover, we provide Financial and Career Planning services to help athletes secure their future beyond their active sports careers. Legal and Compliance Services round out our offerings, ensuring that our clients always operate within the bounds of regulatory requirements.

Our base in Ames, IA, positions us perfectly to serve local athletes and those from surrounding areas. Our deep understanding of the local market, combined with our wide network, allows us to offer personalized and highly effective services to our clients.

ProEdge Sports Management stands out for several reasons. Firstly, our founder brings invaluable experience from successfully running a previous sports agency. This experience is a cornerstone of our operations, ensuring we provide top-notch services to our clients. Additionally, our approach is designed to help athletes maximize their professional opportunities, maintain an impeccable public image, and secure a stable financial future. We believe these factors set us apart from the competition and are key to our success.

This is just an example, but your company description should give potential investors a clear idea of who you are, what you do, and why you’re the best at what you do.

The next section of your business plan is the industry analysis. In this section, you’ll need to provide an overview of the industry you’re in, as well as any trends or changes that might impact your business.

Questions you will want to answer include:

• What is the overall size of the sports agency industry?
• How is the industry growing or changing?
• What are the major trends affecting the sports agency industry?

For example, your industry analysis might look something like this:

The Sports Agency industry in the United States is a thriving sector that continues to grow year over year. With an estimated market size of $1.5 billion in 2020, the industry has seen steady growth in recent years. This growth is expected to continue, with market analysts projecting a compound annual growth rate of 4.2% from 2021 to 2026.

One of the key trends driving growth in the Sports Agency industry is the increasing demand for personalized and specialized services. As athletes seek to maximize their potential and secure lucrative contracts, they are turning to Sports Agencies for expert guidance and representation. This trend bodes well for ProEdge Sports Management, a new Sports Agency serving customers in Ames, IA. By offering tailored services and personalized attention, ProEdge Sports Management is well-positioned to capitalize on this growing demand.

Another trend in the Sports Agency industry is the rise of digital technology and social media. Athletes are leveraging these platforms to connect with fans, build their personal brand, and attract sponsorship opportunities. ProEdge Sports Management can take advantage of this trend by helping athletes navigate the digital landscape and maximize their online presence. By staying ahead of these industry trends, ProEdge Sports Management can carve out a successful niche in the competitive Sports Agency market. xx

This is just an example, but your industry analysis should give potential investors a clear idea of the overall industry, and how your company fits into that industry.

The next section of your sports agency business plan is the customer analysis. In this section, you’ll need to provide an overview of who your target customers are and what their needs are.

• Who are your target customers?
• What are their needs?
• How do they interact with your industry?
• How do they make purchasing decisions?

You want a thorough understanding of your target customers to provide them with the best possible products and/or services. Oftentimes, you will want to include the specific demographics of your target market, such as age, gender, income, etc., but you’ll also want to highlight the psychographics, such as their interests, lifestyles, and values.

This information will help you better understand your target market and how to reach them.

For example, your customer analysis might look something like this:

Additionally, we will focus on professional athletes who require comprehensive management services to enhance their careers. This group will benefit from our specialized knowledge in endorsement deals, media relations, and long-term career planning. Our goal is to help these athletes maximize their potential and achieve sustained success in their respective sports.

We will also target local businesses and organizations interested in sponsorship opportunities and promotional partnerships. By connecting these entities with our athlete clients, we will create mutually beneficial relationships that drive brand visibility and community engagement. Our approach will include customized marketing strategies to ensure effective collaborations.

In summary, your customer analysis should give potential investors a clear idea of who your target market is and how you reach them.

The next section of your business plan is the competitor analysis. In this section, you’ll need to provide an overview of who your major competitors are and their strengths and weaknesses.

• Who are your major competitors?
• What are their strengths and weaknesses?
• How do they compare to you?

You want to make sure that you have a clear understanding of your competition so that you can position yourself in the market. Creating a SWOT Analysis (strengths, weaknesses, opportunities, threats) for each of your major competitors helps you do this. 

For example, your competitor analysis might look something like this:

Iowa Ortho offers a range of services including orthopedic surgery, sports medicine, physical therapy, and injury prevention programs. They provide a variety of treatments for athletes, including surgical and non-surgical options. Price points vary based on the complexity of the services, generally ranging from $150 for consultations to several thousand dollars for surgeries. Iowa Ortho generates substantial revenue, thanks to its comprehensive service offerings and established reputation. They have multiple locations across Iowa, including clinics in Des Moines, Ames, and Ankeny. Their primary customer segments include athletes, both amateur and professional, as well as general orthopedic patients.

Geographically, they serve the central Iowa region extensively. Key strengths include a well-established brand, a wide range of services, and a team of highly experienced physicians. Weaknesses may include higher pricing compared to smaller, more specialized clinics, which could deter cost-sensitive customers.

Capital Orthopaedics & Sports Medicine, PC

Capital Orthopaedics & Sports Medicine, PC offers sports medicine, orthopedic care, physical therapy, and rehabilitation services. They focus on providing both preventive and post-injury treatments. Pricing for their services tends to be competitive, with initial consultations starting around $200 and surgical procedures costing several thousand dollars. Capital Orthopaedics & Sports Medicine, PC reports significant revenue driven by their extensive service menu and dedicated patient care. They are based in Des Moines, with additional locations in Clive and Ankeny. Their main customer segments include youth athletes, collegiate athletes, and adult fitness enthusiasts.

They serve the Des Moines metropolitan area and surrounding regions. Key strengths include a strong focus on sports-specific care and a comprehensive rehabilitation program. However, their smaller geographic footprint compared to larger competitors may limit their reach.

Sport Club Coordinator

Sport Club Coordinator provides services geared towards managing sports clubs and teams, including organizational management, event planning, and athlete development programs. They offer consulting services to help clubs improve their operations and performance. Prices for their consulting services vary widely, generally starting at $100 per hour and going up based on the complexity of the project. Sport Club Coordinator has moderate revenue, primarily due to their niche market focus. They operate out of a single location in Ames, IA, but offer services to clubs across the state. Their main customer segments include local sports clubs, high school teams, and recreational leagues.

Your competitor analysis should give potential lenders and investors a clear idea of who your major competitors are and how you compare to them.

The next section of your business plan is the marketing plan. In this section, you’ll need to provide an overview of your marketing strategy and how you plan on executing it.

Specifically, you will document your “4 Ps” as follows:

• Products/Services : Here is where you’ll document your product/service offerings.
• Price : Detail your pricing strategy here.
• Place : Document where customers will find you and whether you will use distribution channels (e.g., partnerships) to reach them.
• Promotion : Here you will document how you will reach your target customers. For instance, sports agency businesses often reach new customers via promotional tactics including advertising and online marketing.

For example, your marketing plan might look something like this:

Products, Services & Pricing

ProEdge Sports Management offers a variety of key services designed to meet the diverse needs of athletes and sports professionals. One of the core services is Athlete Representation and Contract Negotiation. This service ensures that athletes receive the best possible terms in their contracts, from salary to performance bonuses. On average, this service is priced at around $10,000 to $20,000 per contract negotiation, depending on the complexity and duration of the contract.

Endorsement and Sponsorship Deals are another essential service provided. This involves securing lucrative deals with brands and sponsors to elevate the athlete’s profile and income. The pricing for this service varies but usually falls within the range of 15% to 20% of the endorsement deal’s value. This commission-based structure aligns the agency’s interests with those of the athlete, ensuring a mutually beneficial relationship.

Brand Management and Marketing services focus on building and maintaining an athlete’s personal brand. This includes social media management, public relations, and personal branding strategies. The average cost for these services is around $5,000 to $15,000 per month, depending on the scope and scale of the marketing campaigns involved.

Financial and Career Planning is another critical service offered. This involves long-term financial planning, investment advice, and career transition strategies to ensure the athlete’s financial stability even after their sports career ends. The pricing for this service averages between $3,000 to $10,000 annually, based on the complexity of the financial planning involved.

Legal and Compliance Services provide athletes with the necessary legal support to navigate the complexities of sports law, contracts, and compliance issues. This service typically costs around $200 to $400 per hour, depending on the legal expertise required. By offering these comprehensive services, ProEdge Sports Management aims to be a one-stop solution for all athlete management needs.

Promotions Plan

To attract customers, we at ProEdge Sports Management will employ a multifaceted promotional strategy. We will utilize Online Marketing as a cornerstone of our approach. Our online marketing efforts will include a robust website, engaging social media presence, and targeted email campaigns. Additionally, we will invest in search engine optimization (SEO) to ensure we rank highly in search results related to sports management services in Ames, IA.

We will also engage in content marketing by regularly publishing blogs, articles, and video content that highlight our expertise and success stories. This content will not only drive traffic to our website but also build trust and credibility with potential clients.

Public relations will be another critical aspect of our promotional strategy. We will establish and maintain relationships with local media outlets to secure press coverage for our events and notable achievements. This will help build our brand’s visibility and reputation in the community.

Networking and partnerships will play a significant role in our promotional efforts. We will participate in local sports events, sponsor community activities, and collaborate with educational institutions to create mutually beneficial relationships. These partnerships will provide us with direct access to potential clients and valuable word-of-mouth referrals.

We will also utilize traditional advertising methods such as print ads in local newspapers, magazines, and sports event programs. Additionally, we will leverage outdoor advertising by placing billboards and signage in high-traffic areas within Ames, IA.

To further engage our target audience, we will organize workshops, seminars, and clinics. These events will allow us to showcase our expertise and provide valuable insights to athletes, coaches, and sports enthusiasts.

Finally, we will implement a referral program to incentivize our existing clients to recommend our services to others. This program will reward both the referrer and the new client, fostering a sense of community and loyalty among our clientele.

As you can see, your marketing plan should give potential investors a clear idea of your marketing objectives, strategies, and tactics.

The next section of your business plan is the operations plan. In this section, you’ll need to provide an overview of your company’s day-to-day operations and how they will be structured.

• What are your company’s daily operations?
• How are your company’s operations structured?

Your operations plan should be detailed and concise. You want to make sure that potential investors have a clear understanding of your company’s day-to-day operations and how they are structured.

You will also include information regarding your long-term goals for your operations and how you plan on achieving them.

For example, your operations plan might look something like this:

To ensure the success of ProEdge Sports Management, there are several key day-to-day operational processes that we will perform:

• Maintain regular communication with clients to understand their needs and goals
• Provide personalized career advice and development plans
• Negotiate contracts and endorsements on behalf of clients
• Identify and reach out to promising athletes
• Attend local and regional sports events to scout talent
• Build relationships with coaches, scouts, and other industry professionals
• Develop marketing strategies to enhance client visibility
• Manage social media accounts and create engaging content
• Coordinate with media outlets for interviews and features
• Manage budgets and financial planning for clients
• Oversee client earnings and expenditures
• Ensure timely payment of contracts and endorsements
• Ensure all contracts comply with legal and regulatory standards
• Handle any legal issues that may arise for clients
• Stay updated on changes in sports law and regulations
• Coordinate with training facilities and coaches to enhance client skills
• Develop personalized training programs for clients
• Monitor client progress and adjust training plans as needed
• Organize and manage client appearances and events
• Coordinate logistics for travel, accommodations, and schedules
• Ensure events run smoothly and meet client expectations
• Build and maintain relationships with brands, sponsors, and other stakeholders
• Explore new partnership opportunities to benefit clients

Your operations plan should give readers a clear idea of your company’s day-to-day operations, how they are structured, and your long-term goals for the company.

The next section of your business plan is the management team. In this section, you’ll need to provide an overview of your management team and their experience.

• Who is on your management team?
• What are their qualifications?
• What is their experience?

Your management team ideally includes individuals who are experts in their respective fields. You want to make sure that lenders and investors have a clear understanding of your management team’s qualifications and experience, and feel they can execute on your plan.

For example, your management team might look something like this:

Noah Moore, CEO

Your management team should give potential lenders and investors a clear idea of who is on your team and how their qualifications and experience will help your company succeed.

The final core section of your business plan is the financial plan. In this section, you’ll need to provide an overview of your company’s financials.

• What are your company’s projected revenues?
• What are your company’s projected expenses?
• What is your company’s projected growth rate?
• How much funding do you need and for what purposes? 

Your financial plan should give potential investors a clear understanding of your company’s financials. While you may include a summary of this information in this section, you will include full financial statements in the appendix of your business plan.

For example, your financial plan might look something like this:

This is just an example, but your financial plan should give potential investors a clear idea of your company’s financial projections.

Below is a summary of your financial projections. If/when you change the Revenue Assumptions, Cost Assumptions, and/or Other Assumptions, the results below will change.

The final section of your business plan is the appendix. In this section, you’ll need to provide any additional information that was not included in the previous sections.

This may include items such as:

• Full financial statements
• Resumes of key management team members
• Letters of reference
• Articles or press releases
• Marketing materials
• Product information
• Any other relevant information

By including this information in the appendix, you are allowing potential investors and lenders to learn more about your company.

In summary, writing a sports agency business plan is a vital step in the process of starting and/or growing your own business.

A business plan will give you a roadmap to follow. It can also help you attract investors and partners.

By following the tips outlined in this article, you can be sure that your business plan will be effective and help you achieve your goals.  

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How to Start a Sports Agency

The media has painted a rosy picture of what it must be like to be a sports agent : free game tickets , wads of cash , and the opportunity to know the hottest athletes around .

It is certainly true that there are perks involved in owning your own sports agency, but there is also a lot of behind the scenes sweat , blood , and tears . It requires a significant amount of education and hard work to pursue this career path.

While the initial startup costs are low, you must possess sharp instincts , thick skin , and an eye for talent .

Table of Contents

The Importance of Education & Licensing

Ask any successful sports agent: education is the foundation upon which you will build your business. The first step is to earn your bachelor’s degree from an appropriately accredited institution.

While you are free to choose any major you would like, particularly helpful majors are public relations , finance , business management , sports medicine , and sports management .

Once you have obtained your bachelor’s degree, the next step will be to pursue your master’s degree. Alternately, you may choose to pursue a law degree.

While a law degree is not required, the skills you acquire during your studies will be particularly beneficial when it comes to negotiating contracts for your clients. Most major leagues, including the NFL and the NBA , requires their sports agents to possess a master’s degree.

Even after your formal higher education has been completed, your next step will involve obtaining the appropriate professional licenses. Each major league that you wish to represent clients in will require you to pass their own sports agent exam.

Among other things the exam will cover is each league’s collective bargaining agreements.

Getting Your Company Off of the Ground

After you have received the appropriate education and licensure , your next step will involve creating a business plan.

For many aspiring business owners, the idea of creating a business plan is intimidating; however, a quality business plan serves as a reality check that will compare your business instincts against the industry’s hard numbers.

Once the plan is completed , its effectiveness will primarily depend on what you choose to do next. The business plan for your sports agency must also include a distribution strategy, which represents the backend of your business planning requirements.

The next step is to choose a professional name for your business and to create a limited liability corporation (LLC). If you have one or more business partners, then you will need to create a limited liability partnership (LLP).

In addition to these tasks, there will many standard startup duties to complete, like securing an office space, marketing, and branding.

Because sports agents are supposed to be masters of communication and marketing , your ability to devise and market a strong brand for your agency will tell prospective clients much about your abilities. Your office space needs to project an aura of confidence and success.

Potential clients will often form a first appearance of you based on how your office looks. Find an office space in a community that is home to multiple professional sports teams, and make sure that your office looks professional and polished.

Growing Your New Sports Agency

After your agency is up and running , it will be time to begin pursuing an aggressive expansion and growth strategy . A healthy business will naturally grow , but your sports agency must exercise caution to ensure that your growth is not achieved at the expense of your existing clients.

If the quality of their representation suffers due to your agency’s growth, then you will know that you have not adequately performed capacity planning.

However, with the right planning strategy , your agency can quickly grow by either attracting other high profile agents or by adding more sports to your area of representation. Here’s how to get started:

Attracting Your First Clients

Most major cities have a plethora of amateur leagues and games that you can begin to frequent. Here, you will be able to scout athletes who display the potential to go pro.

It is important not to jeopardize their amateur status by trying to sign them during their amateur years ; however, there is no harm in introducing yourself and letting them know that you would be interested in representing them in the future.

Another excellent option for attracting new clients are collegiate players who want to be signed to a professional team. You can offer to assist them through this process in exchange for their signature on a contract that will guarantee you 15% of all of their future earnings.

With dedication , you will be able to find young talent that appreciates your admiration of their potential and values the hard work you put in on their behalf.

Getting Endorsement Deals from Local Businesses

Seeking out endorsement deals from local businesses offers an excellent starting point for launching your new sports agency.

In the beginning, your clients will not be attracting major leagues offers, but there are always small to medium sized businesses that are willing to endorse your clients in exchange for building their own brand recognition.

As your business begins to attract a higher caliber of clientele, you can slowly increase the level of your endorsement deals.

Last, but not least, as your clients begin to step into professional arenas and leagues , there will be a need for you to strengthen your agency’s brand. This can be accomplished by sharing your success stories with the sports industry .

Hire a professional web designer to create a website that showcases your abilities and that displays the clients you have successfully represented . When you are capable of successfully branding yourself , prospective clients will trust that you can brand them as well.

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Sports Agency Business Plan Template

Explore Options to Get a Business Plan.

Are you interested in starting your own Sports Agency Business?

Introduction

Global market size, target market, business model, competitive landscape, legal and regulatory requirements, financing options, marketing and sales strategies, operations and logistics, human resources & management, why write a business plan.

Why write a business plan? A business plan is a critical tool for businesses and startups for a number of reasons: - Articulate and flesh out the business’s goals and objectives: A business plan helps to clearly define the purpose and direction of the sports agency. This can be beneficial not only for the business owner, but also for potential investors or partners who want to understand the agency's vision and goals. - Serve as a roadmap for the business: A business plan outlines the steps and strategies needed to achieve the agency's goals. It helps to keep the business on track and on target, especially during times of growth and change. - Communicate the business’s vision: A business plan can be shared with employees, customers, and other stakeholders to help them understand the agency's mission, values, and objectives. This can help to build a strong brand identity and culture. - Ensure business success: By conducting market research and financial analysis, a business plan allows the agency to understand its competition, target market, and financial needs. This helps to create a solid foundation for the business and increases the chances of success. - Improve business model: Writing a business plan requires a deep understanding of the industry, target market, and competition. This allows the agency to critically analyze its unique business proposition and differentiate itself from the market. It also helps to identify any weaknesses or gaps in the business model, allowing for improvements and adjustments. - Attract investors and partners: A well-written business plan can be used to attract potential investors and partners by showcasing the agency's potential for growth and profitability. It provides a clear and concise explanation of the business and its potential for success. - Position the brand: By understanding the agency's role in the marketplace, a business plan allows for the development of a strong brand identity and positioning. This can help to differentiate the agency from its competitors and attract target customers. - Uncover new opportunities: The process of brainstorming and drafting a business plan can lead to new ideas and opportunities for the agency. It allows for a thorough evaluation of the business and can spark innovative ideas for products, services, and marketing strategies. - Monitor and evaluate business growth: A business plan serves as a benchmark for the agency's growth and success. By regularly comparing actual results to the forecasts and assumptions in the plan, the agency can make adjustments and updates to ensure long-term success and survival. In conclusion, writing a business plan is essential for a sports agency as it provides a clear and comprehensive roadmap for success. It allows for a thorough understanding of the business, its goals, and its market, and helps to attract investors and partners. A business plan is a valuable tool for positioning the brand, uncovering new opportunities, and monitoring business growth.

Business plan content

• Executive Summary: This section provides a brief overview of the entire business plan and highlights the key points and objectives of the sports agency business. 2. Company Overview: This section provides detailed information about the company, including its mission, vision, and values, as well as its legal structure, location, and history. 3. Industry Analysis: This section analyzes the sports agency industry, including its current trends, growth potential, and major players. It also outlines the opportunities and challenges in the industry. 4. Consumer Analysis: This section identifies the target market for the sports agency business and provides a detailed profile of potential clients. It also includes the consumer behavior and buying patterns of the target market. 5. Competitor Analysis and Advantages: This section analyzes the key competitors in the sports agency industry and identifies their strengths and weaknesses. It also outlines the unique advantages and differentiating factors of the sports agency business. 6. Marketing Strategies and Plan: This section outlines the marketing strategies that the sports agency will use to promote its services and attract clients. It also includes a detailed marketing plan with specific tactics and timelines. 7. Plan of Action: This section outlines the operational plan for the sports agency, including the key activities, resources, and timelines for achieving the business goals. 8. Management Team: This section introduces the key members of the management team and their roles and responsibilities. It also includes their relevant experience and qualifications. 9. Financial Plan: This section provides a detailed financial forecast for the sports agency business, including projected income statements, cash flow statements, and balance sheets for the next 5 years. It also includes the required start-up capital and projected return on investment. 10. Appendix: This section includes any supporting documents or additional information that may be relevant to the business plan, such as market research data, contracts, licenses, and resumes of key team members.

Instructions for the business plan template

Instructions for the Business Plan Template: 1. Download the Business Plan Template: The first step is to download the business plan template for a Sports Agency business. It is a word document that can be easily edited to include your specific information. 2. Read the Instructions: Once you have downloaded the template, make sure to read the instructions provided in the document. These instructions are written in red font and will guide you through each section of the business plan. 3. Fill in the Information: Use the template to input your information such as the name of your agency, mission statement, target audience, services offered, competitive analysis, marketing strategies, and more. Make sure to follow the instructions carefully and provide accurate and detailed information. 4. Use Tips for Guidance: The template also includes tips and suggestions written in blue font. These tips are there to guide you and help you think critically about your business plan. Make sure to read them and incorporate them into your plan if applicable. 5. Exclude Financial Forecast: The free template includes all sections of a business plan except for the financial forecast. If you need help with creating a financial forecast, you can set up a complimentary 30-minute consultation with one of our consultants. 6. Customize the Template: The template is a guide and can be customized to fit your specific business needs. Make sure to personalize it with your brand's logo, colors, and design to make it unique to your agency. 7. Proofread and Revise: Once you have completed filling out the template, make sure to proofread and revise it to ensure all information is accurate and well-written. You can also ask a trusted friend or colleague to review it for feedback. Following these instructions will help you complete a comprehensive and well-structured business plan for your Sports Agency business. Remember, a well-crafted business plan is essential for the success of any business and can serve as a roadmap for achieving your goals. Good luck!

Ongoing business planning

Ongoing business planning is crucial for the success of a sports agency business. It allows the business to adapt to changing market conditions, identify new opportunities, and adjust its strategies accordingly. Here are some specific reasons why ongoing business planning is important for a sports agency: 1. Adapting to the ever-changing sports industry: The sports industry is constantly evolving, with new trends, technologies, and players emerging all the time. Ongoing business planning allows a sports agency to stay current and adapt to these changes, ensuring that it remains competitive in the market. 2. Identifying new opportunities: As the sports industry evolves, new opportunities arise. Ongoing business planning allows a sports agency to identify these opportunities and capitalize on them, whether it's signing a new talented athlete or expanding into a new market. 3. Setting and adjusting goals: A business plan serves as a roadmap for the business, but it is not set in stone. Ongoing business planning allows a sports agency to reassess its goals and adjust them as needed. This ensures that the business is always working towards achievable and relevant objectives. 4. Managing risks: Every business faces risks, and the sports industry is no exception. Ongoing business planning allows a sports agency to identify potential risks and develop strategies to mitigate them. This can help the business avoid potential setbacks and stay on track towards its goals. 5. Maximizing efficiency and profitability: Ongoing business planning involves regularly reviewing the business's performance and identifying areas for improvement. This can help a sports agency streamline its operations, reduce costs, and increase profitability over time. 6. Attracting investors and partners: Investors and partners want to see that a business has a solid plan in place for future growth and success. Ongoing business planning demonstrates to potential investors and partners that a sports agency is committed to its goals and strategies, making it more attractive to work with. In conclusion, ongoing business planning is essential for a sports agency to stay competitive, adapt to changes, identify new opportunities, and achieve long-term success. It allows the business to continually improve and grow, positioning it for success in the ever-evolving sports industry.

Bespoke business plan services

Looking for a customized business plan to help grow your sports agency business? Our team of experienced professionals can provide you with a tailored business plan that aligns with your specific goals and objectives. With a deep understanding of the sports industry and market trends, we can offer valuable insights and strategies to help your agency succeed. Whether you're just starting out or looking to expand, our bespoke business plan services can provide you with the roadmap to achieve success in the competitive world of sports agency.

Our Expertise Avvale Consulting has extensive experience working with companies in various industries, including the Sports Agency industry. We offer a free 30-minute business consultation to address any questions you may have about starting your Sports Agency business. Our team also provides bespoke Sports Agency business plans, complete with a 5-year financial forecast, to ensure the success of your company and attract potential investors. Additionally, we offer high-value consulting hours and valuable resources such as investor lists and introductions to Angel Investors. About Us Avvale Consulting is a leading startup business consulting firm based in London, United Kingdom. Our team of consultants has years of experience working with startups and has helped over 300 businesses worldwide. We have assisted in raising over $100 million for startups through our thousands of business plans, pitch decks, and other investment documents. Our business plan templates are the result of years of experience in startup fundraising and operations, making them easy for business owners to complete regardless of their business stage or expertise. Whether you are a new entrepreneur or an experienced businessman, our business plan templates can help you jumpstart your business growth journey.

Business plan template FAQ

Q: What is a sports agency? A: A sports agency is a business that represents and manages professional athletes, negotiating contracts, endorsements, and other business deals on their behalf. Q: Why do professional athletes need a sports agency? A: Professional athletes often have busy schedules and limited knowledge of the business side of their careers. A sports agency can provide guidance, support, and expertise in negotiating contracts and securing endorsement deals. Q: How do sports agencies make money? A: Sports agencies typically make a percentage of their clients' earnings, usually between 10-20%. This is negotiated in the contract between the athlete and the agency. Q: What services does a sports agency provide? A: Sports agencies provide a wide range of services including contract negotiations, marketing and endorsement opportunities, financial planning, legal representation, and career guidance. Q: How does a sports agency attract clients? A: Sports agencies often attract clients through networking, referrals, and reputation. They may also actively recruit talented athletes through scouting and attending events. Q: Do sports agencies only represent professional athletes? A: No, some sports agencies also represent amateur athletes, college athletes, and even high school athletes. However, the majority of their clients are professional athletes. Q: How do I know if a sports agency is reputable? A: Look for agencies that have a history of successful client representation and positive reviews from athletes and industry professionals. You can also research their client list and see if they have represented high-profile athletes. Q: How much does it cost to hire a sports agency? A: The cost of hiring a sports agency varies depending on the services provided and the athlete's earnings. Typically, agencies make a percentage of the athlete's earnings rather than charging a flat fee. Q: Can a sports agency guarantee an athlete's success? A: No, a sports agency cannot guarantee an athlete's success. However, they can provide valuable resources and expertise to help an athlete reach their full potential and maximize their career opportunities. Q: What sets your sports agency apart from others? A: Our sports agency prides itself on our personalized approach to client representation. We prioritize building strong relationships with our clients and providing tailored services to meet their unique needs and goals. We also have a team of experienced agents and a proven track record of success in negotiating contracts and securing endorsements for our clients.

How to Create a Business Plan for a Sports Marketing Agency in 2024

By alex ryzhkov, get full bundle.

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Welcome to our blog post on how to write a business plan for a sports marketing agency in 9 simple steps. In today's ever-growing and competitive sports industry, a solid business plan is crucial for success. According to recent statistics, the sports marketing industry has seen remarkable growth, with a market size of over $6 billion in the US alone.

Conducting market research is the first essential step in developing your sports marketing agency's business plan. This involves studying the current market trends, consumer behavior, and the demand for sports-related marketing services. By understanding the market landscape, you can better position your agency and tailor your services to meet the needs of potential clients.

Identifying your target audience is crucial for developing effective marketing strategies. Determine the specific sports-related companies, teams, and athletes you want to cater to. Knowing your target audience will allow you to create customized marketing solutions that resonate with their interests and goals.

Defining your services and specialties is an important step in differentiating your agency from the competition. What unique value can you offer to your clients? Determine the range of services you will provide, such as athlete endorsements, sponsorships, brand partnerships, and event management.

Assessing the competition is vital to understanding the market landscape and identifying potential gaps in the market. Study the existing sports marketing agencies, their client base, pricing, and service offerings. This analysis will help you position your agency strategically and offer competitive pricing and services.

Creating a pricing strategy is a crucial aspect of your business plan. Decide whether you will charge clients on a commission basis or a project fee model. Determine your pricing structure based on the nature of the services rendered and the value you provide to clients.

Determining the organizational structure of your agency is essential for its smooth operation. Outline the key positions and roles within your agency, such as account managers, marketing specialists, event coordinators, and creative directors. This will help you allocate tasks and responsibilities effectively.

Identifying key team members and their roles is essential for assembling a strong and skilled workforce. Hire individuals with expertise and experience in sports marketing, digital advertising, event management, and public relations. Building a competent team will contribute to the success of your agency and the satisfaction of your clients.

The next step is to develop a marketing and advertising plan for your agency. Determine the mediums and channels you will utilize to promote your agency and reach potential clients. Embrace social media, digital advertising, and event sponsorships to enhance your agency's visibility and reputation.

Lastly, outline the financial projections for your sports marketing agency. This includes estimating your revenue, expenses, and projected growth over a specific timeframe. Analyze the potential income sources, such as commissions, project fees, and partnerships, to ensure a sustainable business model.

• Conduct market research.
• Identify target audience.
• Define services and specialties.
• Assess the competition.
• Create a pricing strategy.
• Determine the organizational structure.
• Identify key team members and roles.
• Develop a marketing and advertising plan.
• Outline the financial projections.

By following these 9 steps and developing a comprehensive business plan for your sports marketing agency, you will be well-equipped to enter and thrive in the fast-paced and exciting world of sports marketing. Stay tuned for more helpful tips and insights on growing your agency and achieving success in this dynamic industry.

Conduct Market Research.

Market research plays a crucial role in the success of a sports marketing agency. It helps you understand the current trends and demands of the sports industry, identify your target audience, and determine the competitive landscape. Here are some key steps to conduct effective market research:

• Define your research objectives: Clearly outline what you want to achieve through your market research. Identify the specific information you need to gather, such as the size of the target market, the needs and preferences of your potential clients, and the market gaps you can fill.
• Analyze industry data: Study industry reports, publications, and blogs to identify the latest trends, challenges, and opportunities in the sports marketing industry. Look for data on market size, growth rate, and potential target markets.
• Explore your target audience: Use surveys, interviews, and focus groups to gather insights from your potential clients and understand their preferences, challenges, and expectations. Identify their pain points and determine how your agency can add value to their businesses.
• Assess the competition: Research and analyze your competitors to understand their strengths, weaknesses, and market positioning. Identify gaps in the market that you can exploit and develop strategies to differentiate yourself from the competition.
• Identify emerging trends: Keep an eye on emerging trends in the sports marketing industry, such as the impact of technology, changes in consumer behavior, and new marketing platforms. Stay updated with the latest innovations and developments to ensure your agency stays ahead in a rapidly evolving landscape.

Tips for conducting market research:

• Utilize online surveys and analytics tools to gather quantitative data efficiently.
• Attend industry conferences and events to network and gain insights from industry experts.
• Stay active on social media platforms to monitor industry conversations and gather consumer feedback.
• Consider hiring external market research firms for in-depth analysis and comprehensive reports.
• Regularly review and update your market research to adapt to changing market dynamics.

Identify Target Audience.

Identifying and understanding your target audience is a crucial step in building a successful sports marketing agency. By knowing who your target audience is, you can tailor your marketing strategies and services to meet their specific needs and preferences. Here are some key steps to help you identify your target audience:

• Research the Sports Market: Conduct thorough market research to gain insights into the sports industry. This will help you understand the market trends, target demographics, and the specific needs and challenges faced by sports-related companies, teams, and athletes.
• Define Client Characteristics: Look for common characteristics among your potential clients. Consider factors such as industry segment, size, location, and target customers or fans.
• Segment your Audience: Once you have identified your potential clients, segment them into distinct groups based on their needs, preferences, and demographics. This will allow you to create targeted marketing strategies for each segment.
• Study Competitor's Clients: Analyze the target audience of your competitors to gain insights into their client base. This can help you identify any gaps in the market that you can target.

Tips for Identifying Your Target Audience:

• Conduct surveys or interviews with existing and potential clients to gather valuable insights.
• Utilize social media listening tools to monitor conversations and gather data about your target audience's interests and preferences.
• Stay updated on industry news and trends to understand the evolving needs and demands of your target audience.
• Consider partnering with market research firms or consultants to gain additional insights into your target audience.

By identifying your target audience, you can develop marketing strategies and services that effectively cater to their needs and preferences. This will not only help you attract and retain clients but also position your sports marketing agency as a trusted and valuable partner in the industry.

Define Services And Specialties

Defining your services and specialties is a crucial step in creating a successful business plan for your sports marketing agency. By clearly outlining the specific services you will offer and the unique expertise you bring to the table, you can differentiate yourself from competitors and attract the right clients.

Start by identifying the core areas in which you will specialize. This could include athlete endorsements, sponsorships, brand partnerships, event management, social media marketing, digital advertising, or any other specific service that aligns with your agency's capabilities.

Next, consider the specific sports industries or niches you will focus on. Are you targeting professional sports teams, individual athletes, sports apparel companies, or a combination of different clients? Identifying your target market will help you refine your services and tailor your marketing efforts.

Once you have defined your services and specialties, it's important to articulate them clearly in your business plan. Describe each service in detail, highlighting the unique value and benefits it brings to your clients. This will help potential clients understand how your agency can meet their specific needs and how you stand out from competitors.

• Consider conducting market research to identify the specific needs and pain points of your target audience. This will help you develop services that directly address their challenges.
• Stay updated with the latest trends and innovations in the sports marketing industry. This will enable you to offer cutting-edge services and stay ahead of the competition.
• Continuously evaluate and refine your service offerings based on client feedback and market demands. Adapting to the changing needs of your clients will ensure long-term success.

By clearly defining your services and specialties and showcasing the unique value you bring to the sports marketing industry, you will be well-positioned to attract and retain clients who are seeking tailored and comprehensive marketing solutions.

Assess The Competition.

Assessing the competition is a crucial step in developing a successful business plan for a sports marketing agency. By understanding who your competitors are and what they offer, you can identify opportunities, differentiate your agency, and develop strategies to gain a competitive edge.

When assessing the competition, start by conducting thorough research on other sports marketing agencies in your target market. Look for agencies that cater to similar clients or offer similar services. Pay attention to their strengths, weaknesses, and unique selling propositions.

Here are some key points to consider when assessing the competition:

• Services and Specialties: Evaluate the range of services and specialties offered by your competitors. Identify areas where they excel and areas where you can provide unique value to clients.
• Clientele: Determine the types of clients that your competitors serve. This will help you assess the demand for your services and identify potential gaps in the market.
• Pricing: Analyze the pricing strategies of your competitors. Determine if they charge clients on a commission basis or a project fee model. This will help you position your agency competitively in terms of pricing.
• Marketing and Advertising: Study the marketing and advertising tactics used by your competitors. Look for opportunities to differentiate your agency's approach and find unique channels to reach your target audience.
• Use online resources and industry publications to gather information about your competitors.
• Consider conducting mystery shopping or contacting past clients of your competitors to gain insights into their experiences.
• Identify gaps in the market or untapped client needs that your agency can fill to stand out from the competition.

Create A Pricing Strategy

When creating a pricing strategy for your sports marketing agency, it is essential to consider various factors to ensure profitability and competitive pricing in the market.

1. Determine your costs: Start by identifying the fixed and variable costs associated with your services. This includes expenses such as employee salaries, advertising costs, technology investments, and overhead expenses. Understanding your costs will help you establish a baseline for determining your pricing.

2. Analyze the market: Research and analyze the pricing strategies of your competitors to gain insights into the current market rates for sports marketing services. This will help you position your agency's pricing competitively while also considering the value you bring to your clients.

3. Consider client budgets and ROI: Take into account your target clients' budgets and their expected return on investment (ROI) when pricing your services. Ensure that your pricing aligns with the value you provide and the potential impact on your client's business.

4. Offer service packages: Consider offering different service packages that cater to varying client needs and budget levels. This allows you to provide options and flexibility, catering to a broader range of clients.

Tips for creating an effective pricing strategy:

• Research pricing models used by successful sports marketing agencies to gain inspiration and insights.
• Consider offering discounts for long-term contracts or bundled services to incentivize client loyalty.
• Regularly review and update your pricing strategy to ensure it remains competitive and aligned with market trends.
• Monitor the industry for any pricing changes or emerging trends that could impact your pricing strategy.

By carefully considering your costs, analyzing the market, and understanding your clients' needs, you can create a pricing strategy that positions your sports marketing agency competitively while ensuring profitability and client satisfaction.

Determine The Organizational Structure

Once you have conducted market research, identified your target audience, defined your services and specialties, assessed the competition, and created a pricing strategy, it’s time to determine the organizational structure of your sports marketing agency. The organizational structure will define the roles and responsibilities of each team member, ensuring that your agency operates smoothly and efficiently.

When determining your organizational structure, consider the following factors:

• Business Size: Assess the size of your agency and the number of employees you plan to hire. This will help you determine the number of departments and hierarchy levels needed.
• Departmental Structure: Determine the different departments within your agency, such as sales, marketing, operations, and finance. Each department should have a clear division of responsibilities.
• Reporting Structure: Establish reporting lines to ensure clear communication and accountability. Define who each team member reports to and who is responsible for making final decisions.
• Roles and Job Descriptions: Clearly define the roles and responsibilities of each team member. This will help avoid confusion and ensure that everyone understands their specific tasks and objectives.
• Team Collaboration: Encourage collaboration and teamwork within your agency. Foster an environment that promotes effective communication and the sharing of ideas among team members.
• Consider involving your team members in the decision-making process for the organizational structure. This will help ensure that everyone feels valued and invested in the success of the agency.
• Regularly review and update your organizational structure as your agency grows and evolves. This will help you adapt to changing market conditions and optimize your operations.

By determining a clear and efficient organizational structure, you will be able to streamline your agency’s operations, maximize productivity, and ultimately deliver exceptional results to your sports-related clients.

Identify Key Team Members And Roles

Building a strong and capable team is crucial for the success of your sports marketing agency. Identifying key team members and defining their roles and responsibilities is an essential step in developing a well-functioning and efficient organization. Here are some important considerations:

• Marketing Specialists: Hire individuals with expertise in sports marketing, branding, social media management, and advertising. These professionals will be responsible for developing and implementing marketing strategies that align with the agency's goals and objectives.
• Account Managers: Assign dedicated account managers to handle client relationships and ensure their needs are met. These individuals will act as the main point of contact between the agency and its clients, ensuring effective communication and client satisfaction.
• Sales Team: Build a team of experienced sales professionals who understand the sports industry and can successfully pitch and secure deals and campaigns for your clients. These individuals will play a crucial role in generating revenue for the agency.
• Creative Team: Employ creative talent such as graphic designers, content creators, and video editors. This team will be responsible for developing visually appealing and engaging marketing materials that effectively promote the agency's clients.
• Event Managers: Hire skilled event managers who can handle the logistics and planning of sports-related events and sponsorships. They will ensure the smooth execution of events and enhance the overall experience for both the clients and attendees.
• Administrative Staff: Don't forget about the administrative support staff who will handle day-to-day operations, scheduling, and administrative tasks. These individuals play an essential role in keeping the agency running smoothly.
• Ensure that each team member possesses the necessary skills and experience to excel in their respective roles.
• Encourage collaboration and open communication between team members to foster a productive and creative work environment.
• Provide ongoing training and professional development opportunities to keep your team members up-to-date with the latest industry trends and best practices.
• Regularly assess and evaluate the performance of your team members to identify areas for improvement and provide constructive feedback.
• Consider outsourcing certain tasks or services if it allows your agency to access specialized expertise or optimize resource allocation.

Develop A Marketing And Advertising Plan

Developing a comprehensive marketing and advertising plan is crucial for the success of your sports marketing agency. This plan will outline the strategies and tactics that will be used to promote your agency and attract clients. Here are some important steps to consider when creating your marketing and advertising plan.

• Identify Your Target Audience: Before you can effectively market your agency, you need to know who your target audience is. Determine the sports-related companies, teams, and athletes that you want to work with and tailor your marketing efforts towards them.
• Define Your Unique Selling Proposition: To stand out from the competition, you need to have a clear and compelling unique selling proposition (USP). Identify what sets your agency apart from others and how you can offer value to your clients.
• Create a Brand Identity: Develop a strong brand identity that reflects your agency's expertise and values. This includes designing a logo, selecting colors and fonts, and creating a consistent visual style for all marketing materials.
• Develop a Content Strategy: Content marketing is a powerful tool for sports marketing agencies. Create a content strategy that includes producing high-quality blog posts, videos, and social media content that showcases your agency's knowledge and expertise in the sports marketing industry.
• Utilize Social Media: Social media platforms such as Facebook, Twitter, and Instagram can be highly effective in reaching your target audience. Develop a social media strategy that includes regular posting, engaging with followers, and running targeted ad campaigns.
• Attend Industry Events: Building relationships and networking in the sports industry is crucial for the success of your agency. Attend sports industry events, conferences, and trade shows to meet potential clients and showcase your services.
• Offer free consultations or workshops to showcase your expertise and attract potential clients.
• Collaborate with influencers or sports personalities to extend your reach and credibility.
• Stay updated on the latest marketing trends and technologies to ensure your strategies are current and effective.
• Monitor and analyze your marketing efforts to determine what strategies are working and adjust accordingly.

Outline The Financial Projections.

As part of your business plan for a sports marketing agency, it is crucial to outline your financial projections. These projections provide a detailed view of the agency's expected revenue and expenses over a specific period, usually three to five years. By estimating your financial performance, you can determine the viability and sustainability of your business idea, as well as attract potential investors and lenders who may require this information.

1. Revenue Forecast: Start by estimating your agency's sources of revenue. This can include projected income from commission fees, project fees, or retainer-based contracts. Consider historical data, market trends, and potential client acquisition to develop realistic revenue targets.

2. Expense Projections: Identify all the costs associated with running your sports marketing agency. This can include personnel salaries, office space rent, technology expenses, marketing and advertising expenditures, and any other operational costs. Be thorough in your estimation to ensure accuracy.

3. Break-Even Analysis: Determine the point at which your agency's revenue covers all expenses, resulting in neither profit nor loss. This analysis helps you understand how long it will take for your business to cover its costs and become profitable.

• Consider industry benchmarks and consulting with financial professionals to ensure your projections are realistic and aligned with market expectations.
• Regularly review your financial projections and revise them based on actual performance to make informed decisions.
• Include alternative scenarios in your projections, such as best-case and worst-case scenarios, to assess potential risks and mitigation strategies.
• Remember to account for any potential legal and regulatory costs to ensure compliance with sports marketing industry standards and regulations.

4. Cash Flow Analysis: Examine the expected inflows and outflows of cash for your agency. Cash flow projections provide insights into the timing of revenue collection and outgoing expenses. A healthy cash flow is vital for operational needs and financial stability.

5. Financing Requirements: Assess if your agency will require external financing, such as loans or investments, to support its growth and initial setup costs. Seek out potential financing options and outline how this capital will be utilized in your financial projections.

6. Financial Ratios: Calculate important financial ratios that reflect your agency's financial health, such as gross profit margin, net profit margin, return on investment (ROI), and liquidity ratios. These ratios help assess your business's efficiency, profitability, and ability to meet financial obligations.

By outlining your financial projections in your business plan, you demonstrate a thorough understanding of the financial aspects of your sports marketing agency. This information not only provides valuable insights for your operations but also serves as a compelling tool when seeking funding or partnerships.

Writing a business plan for a sports marketing agency requires careful research, analysis, and strategic thinking. By following the nine steps outlined in this checklist, you can create a comprehensive and actionable plan that will set your agency up for success. Remember to tailor your strategies to the unique needs and preferences of your target audience, and constantly monitor and adjust your approach to stay ahead of the competition. With a well-defined plan in place, you can confidently launch and grow your sports marketing agency.

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Sports Agency Business Plan and SWOT Analysis

Sports Agency Business Plan, Marketing Plan, How To Guide, and Funding Directory

The Sports Agency Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start a Sports Agency business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

Your Business Planning Package will be immediately emailed to you after you make your purchase.

• Bank/Investor Ready!
• Complete Industry Research
• 3 Year Excel Financial Model
• Business Plan (26 to 30 pages)
• Loan Amortization and ROI Tools
• Three SWOT Analysis Templates
• Easy to Use Instructions
• All Documents Delivered in Word, Excel, and PDF Format
• Meets SBA Requirements

Sports is a major form of entertainment within the United States. As such, given the billions of dollars of revenue that are generated each year from professional sporting events – the demand for quality representation as it relates to the individual athletes in substantial. Given that many athletes now sign endorsement deals on top of contracts relating to providing professional services, many sports agencies have been developed to become a full service solution provider for athletes that need quality representation. The barriers to entry for this type of business are considered to be relatively high given that most sports agents or attorneys by trade. The startup cost associated with developing a new sports agency business typically ranges anywhere from $50,000 all the way to $500,000 depending on the number of agents that would be on staff from the onset of operations. Given that this is a service-based business – the gross margins generated from revenues are also extremely high. Typically, gross margins for this type of business range anywhere from 90% to 95% depending on whether or not a bad debt expense is going to be factored into the cost of goods sold. Most importantly when developing a new sports agency business, it is imperative that the owner operator have an understanding of the applicable employment agency laws that may be associated with presenting an athlete. Again, given that most sports agents are attorneys this matter can be looked into relatively easily. However, if a sports agent is not a licensed attorney then it may be in their best interest to hire a firm that can provide them with the understanding that is needed in order to remain within the letter of the law at all times.

A sports agency business plan would be required if the individual is going to seek private investment capital or a working capital line of credit from a financial institution. This business plan should include a three-year profit and loss statement, cash flow analysis, balance sheet, breakeven analysis, and business ratios page with statistics that are common to artist and athletic representation businesses. Within this business plan, a full examination of how clients are going to be acquired is needed. Unlike other businesses that market their services to the general public, a sports agency deals with a very limited number of people given that there are only a handful of spaces in professional sporting leagues for professional athletes. As such, it is important that a sports agent develop ongoing relationships with recruiters, colleges, high school coaches, and other individuals and entities that deal with amateur sports. Once a client is found, it is important that they are provided with a full understanding of the suite of services that can be rendered to this individual. As such, the marketing section of the business plan should focus significantly on client acquisition. As this is a personal services business, it is important at the age and the very people focused so that they can properly require clients placing those that they represent with professional sporting organizations.

Ace sports agency marketing plan should also be developed. Again, and foremost – it is imperative that the sports agency develop ongoing relationships with professional sporting organizations as well as coaches among the high school and collegiate level. Of course, the sports agency should also maintain an expansive website that provides the biographies of staff agents, representation operation, contact information, and when applicable a list of clients that are currently under representation or have been represented in the past. This will lend credence and provide a strong reputation for the sports agency as it expands. The presence on social media can also be helpful for sports agent given that many young athletes frequently use social media in order to communicate with their friends and families. As such, by maintaining a social media profile on a platform such as FaceBook, Twitter, and Google+ – a sports agent may be found by an amateur athlete is qualified to play professional sports.

Once the business plan and marketing plan have been developed, most entrepreneurs will develop a sports agency SWOT analysis. As it relates to strengths, a sports agency is able to generate extremely high gross margins from their services. Additionally, these businesses are relatively immune from negative changes in the economy given that viewing a sporting event on TV or in person is considered a low-cost form of entertainment. As such, a negative decline in the economy will not impact the revenues of the sports agency. For weaknesses, this is a highly competitive industry and are already many firms that have been established for decades. As such, it is incumbent upon the owner operator to ensure that they are able to provide a top-notch level of athletic representation as they develop their client base. For opportunities, many sports agencies will seek to hire additional staff agents that can handle a greater number of clients. This is really the only way that these businesses can expand given that the usually take fees equal to 10% to 20% of their clients gross income. For threats, outside of any minor regulatory change that could occur as it relates to maintaining an athlete – agent relationship there is really nothing that would impact the way that these businesses conduct their operations. Again, a sports agency is immune from negative change in the economy and can be a highly lucrative small to medium-size business for someone that is qualified to operate.

How to Start a Sports Agency

February 7, 2022

Rhian Jones

A sports agency is a lucrative venture anyone with the right skills and resources can start. As of 2022, the celebrity and sports agents industry revenue stands at $10.5 billion and is expected to increase by 7.6%. There’s no better time for an aspiring entrepreneur to start a sports agency than now.

And you don’t even need much money to start. You can begin as a sports agent if you have the right skills and talent. But one thing is for sure, running a successful sports agency requires great instincts and strong business acumen. Here are helpful tips anyone can use to start and run a successful sports agency.  

Get a Degree

Running a sports agency is more of client management. Negotiating deals, handling contracts, overseeing endorsements, and payments will be routine practices for you. A bachelor’s degree in finance, business administration, public relations, or a background in legal studies is vital for a prospective sports agent. Also, remember you can’t do it all by yourself, but you can always hire experts to do the work for you as the agency grows.

Pass a Sports Agency Exam

You’ll only attract high-profile clients to your agency if you can demonstrate professionalism in your work. This is only possible if you have the right certification. You need to pass sports agency exams and must acquire proper licenses to operate legally. Certifications can instill confidence in potential clients about your capability to handle all business matters with the highest level of professionalism.

Create a Business Plan

Any great business idea starts with a business plan, and a sports agency must have one. The business plan must clearly outline long and short business goals and how the business intends to accomplish them. It may also include all the agency’s expenses, such as travel costs, licensing, and professional fee requirements. The good news is you may not require a lot of money to start a sports agency. You can easily bootstrap it using your savings or get a title loan estimate on the amount you qualify for if you use your car as collateral. 

Brand Your Office

Your office branding should communicate confidence and success to potential clients. Choose a strategic location for professional sports teams and brand it to create a statement about your services. Create both an online and offline portfolio of your sports agency. 

Note that this is a highly competitive industry, so you must invest in your brand if you want to stand out. Flyers, company business cards, and other promotional activities will go a long way in furthering your branding and marketing efforts. As a sports agent, the more deals you can close, the higher your income.

Attend Sporting Events

Once everything is in place, start attending amateur sporting events and take note of promising talent. During such events, you’ll learn more about potential clients’ strengths and weaknesses. You can use the information to your advantage when you finally decide to approach them. 

Introduce your agency and express your interest in representing them. However, avoid trying to sign players during their amateur years because you don’t know who will succeed and who won’t. Just let them know of your willingness to represent them in the future.

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What Do You Need to Start a Sports Agency?

• Small Business
• Types of Businesses to Start
• Starting an Agency
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What I Need to Know to Start My Own Ad Agency

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• 50th Anniversary Ideas for Businesses or Industries
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You can start a small business as a sports agent. You don't need much in terms of start-up costs, but you will need great instincts, talent and thick skin. Your main job will be branding your clients so they can not only get the attention of teams that may want their services, but also sponsors with endorsement deals. Follow some guidelines to get started as a sports agent.

Branding Your Office

You need office space that gives the appearance of success and confidence. Potential clients will size you up based on your office appearance. Find space in a community that has professional sports teams. and make your office look polished and professional.

Attend Amateur Sports Games

Start frequenting amateur matches, and take notice of up-and-coming athletes who show promise of becoming professionals. Don't jeopardize their amateur status by trying to sign them during their amateur years, but do introduce yourself and let them know you are interested in representing them.

First Clients

Your first clients may be college graduates who want to sign with professional teams. Offer to help them through this process in exchange for signing a contract with you that secures you 15 percent of future earnings. With persistence, you may find a young person who values your help and admiration of his talent.

As you successfully place initial clients on professional teams or circuits, demonstrate your branding ability by branding yourself. Let the sports industry know about your successes. Put up a website that shows clients you have successfully promoted and that advertises your abilities. Your ability to brand yourself will show potential clients that you can brand them.

Initial Endorsement Deals

Start getting endorsement deals from local companies. Your up-and-coming clients will not command major contracts, but small businesses may be interested in building their name recognition with an endorsement deal with your clients. You can build the level of your endorsement deals as your clients become more high profile.

• Sports Agent Blog: Where Do I Start: Getting into the Sport Agent Business
• Gaebler.com: Opening a Sports Agents Business

Kevin Johnston writes for Ameriprise Financial, the Rutgers University MBA Program and Evan Carmichael. He has written about business, marketing, finance, sales and investing for publications such as "The New York Daily News," "Business Age" and "Nation's Business." He is an instructional designer with credits for companies such as ADP, Standard and Poor's and Bank of America.

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• Sep 4, 2020

Sports Agency Business Model

When most people think of a sports agency, they think of massive company headquarters, signing all star clients to million dollar contracts and expensing staff meals at swanky steakhouses in Beverly Hills. I can't speak for everyone, but at Kreation Talent Agency , we're not quite at that level yet. We'll get there!

The truth is, there are massive differences between boutique sports management firms and large sports agencies. For visual purposes, the diagram below shows a few smaller agencies vs a handful of the big boys. I have been lucky enough meet agents and leaders from almost every single agency on here, and they are all winners. One is not objectively better than the other. They are just different! And like anything in life, before you try to argue why one is better than another, you need to identify exactly what you are looking for if you are a player. And exactly what type of client you are looking for if you are an agent.

I've identified three main differences between boutique agencies and large agencies.

So we will split this lesson into those respective parts -- capital, number of clients, strategic model.

#1 : Capital

Capital is just a term for financial assets. And in this case we are only going to be referring to cash available. I think most of us can agree that the old saying, "money speaks," has some legitimacy.

If you have money, or access to money, you have more leverage than those who don't. Large agencies typically have more capital than small agencies. And that opens the door to be able to pay for some of the operating expenses that lead to revenue production.

We will save the operating expense deep dive for another time. But for now, take a look at a few things that agencies need capital for. Next time you see someone get their name called on draft night, please start to understand how much time, effort and capital went into that process! Depending on the size of the agency and the level of player, these costs could vary. But trust me, some of them add up quickly!

- Recruiting (flights, hotels, meals, player loans)

- Pre-draft Training (skills coach, accommodations, nutrition, strength & conditioning)

- Salaries/Administrative (some agents on salary + commission, additional internal positions)

- Marketing (website, social media management, PR, graphic design, video production)

- Other (office space, gym rentals, everyday travel & entertainment, legal costs, etc)

Just to give you a cashflow reference, take a look at the top 3 most valuable sports agencies as of last fall ( via Forbes ).

Excel had $3.6 billion under contracts, with maximum possible commissions of $172 million.

Wasserman had $4.2 billion under contracts, with maximum possible commissions of $209 million.

CAA had $10.9 billion under contracts, with the potential to earn $65 million in commissions last year alone!

That's enough capital for some top notch client servicing if you ask me.

#2 : Number of Clients

Over the three years that KTA has been in existence, I have never had more than 10 clients at one time . I learned as quickly as I started that client turnover fluctuates rapidly. Unfortunately thats a reality in this business. Some guys just don't reach the level you hoped for. Some guys identify passions outside of putting the ball in the hoop (shoutout CJ, Mike and Isaac who all used basketball as a stepping stone to something bigger than themselves). And then there are some guys just believe they are better than they are, and place the blame on the agent for not making enough money. I'll be doing a deep dive on what happens when players fire their agent later this month. You definitely won't want to miss that ;)

As you go up the ladder, mid size agencies might have anywhere between 10-25 clients .

And once you start talking about the mega agencies, it's not uncommon to see 40+ players under representation.

[ New Trend Alert ] I will say that I've seen a trend over the past two off-seasons for some small boutique agencies to sign a few dozen rookie clients. Which shifts them into the category of representing 40-50+ players. And these are definitely not mega agencies. As mentioned several times throughout the series - to each their own! There's no textbook formula for success.

The question you have to ask yourself as an agent is, "how many clients can I have while still making sure I service each guy properly." This is a time consuming business. There is a point where you just can't divide the hours in the day by the number of clients you need to take care of.

Side note: not all players need to be best friends with their agent and on the phone with them 24/7. Everyone has their own strategy and needs. Some operate better with lots of agent involvement. Some operate better with little.

#3 : Strategic Model

The strategic model of each agency can mean very different things. Especially with the overseas market.

Here in the states, the model is pretty self explanatory. If you recruit and sign a NBA prospect, you are most likely going to interact directly with NBA front offices on behalf of your client.

The overseas strategy is quite different for most agencies here in the states. Most US based agencies have partner agencies overseas. Some partnerships are exclusive to specific markets, which means your clients technically could have 5 agents in addition to you. Some partnerships are more widespread, and include exclusivity in multiple regions.

Personally, my strategy overseas the past three years has been to go direct to team. Why? A few reasons.

For starters, I have spent most of my time living out of a suitcase, boots on the ground, developing face to face relationships with teams in 30+ countries. The second part involves trust and efficiency. If you're playing a game of telephone, would you rather speak directly to the source of the information or have that information passed along through a middleman, sometimes multiple middlemen? The last part is pure business. If you had the ability to receive 10% commission or split that commission with a partner, which would you choose?

Remember, that is the 30,000 foot view. There are plenty of reasons to use a partner agency. And most of the time it makes your life easier! Personally, I have met some really impressive agents overseas, some of which have turned into close friends and a few have even helped me obtain a contract for my clients! But so far I have found the attempt to make agency partnerships has proved unsuccessful more times than successful. As a businessman and a leader, it's imperative that I have an open mind. So as I continue to grow and scale my business, maybe my strategy will change. Bottom line, no matter what your strategy is as an agent, you must understand how the business works.

The majority of players who want to become a pro dream of signing with a big agency because they are "safe" -- they have the brand name, the high profile clients, the resources and most importantly, a history of getting the job done! All of those things are very true! But the majority of players don't realize that smaller agencies often have the same skills as larger firms, and in addition they can usually work more closely with you.

Remember, this is not about recommending one type of agency over the other, it's simply pulling back the curtains so you can explore the business yourself. Alright.... fine... this is also a little bit about showing the small agencies some love, because they are often overlooked and under appreciated ;)

If you like what you've been reading, and still want to learn more, check out the Sports Agent Educational Journey !

During "The Sports Agent Educational Journey" You Will:

Understand the basic framework of a day in the life of a sports agent

Comprehend the business models and strategy of sports agencies

Learn where to go and how to apply for your agent certifications

​Identify where your skill sets can add value to an agency

Be given access to tools used by current sports agents

Differentiate yourself from other aspiring agents

​and much more...

If you missed the previous parts of this series, check out the links below:

Part One: So You Wanna Be An Agent?

Part Two: How Do Agents Make Money?

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• Resources for Entrepreneurs > Starting a Business > Entrepreneur Ideas

Opening a Sports Agents Business

Entrepreneur Ideas

Here's some helpful information that is ideal for entrepreneurial folks who are thinking about starting a sports agents business. Read these tips before you open up shop.

Thinking about opening a sports agents business? We tell you what you need to know to get started.

Getting Started in the Sport Agency Industry

The fantasy and the reality of owning a professional sports agency are two entirely different things. Behind the glitz and glamour of rubbing shoulders with high profile athletes are endless workdays, excessive travel requirements and low initial returns on your efforts.

In the current sports climate, it's not practical to launch a sports agency unless you have spent time working in the industry. Most sports agents and agency entrepreneurs have backgrounds in marketing, finance, law and/or communications. Additionally, you need league certification for each sport in which you represent clients.

Going from an agent to an agency owner is much more doable than launching an agency without prior experience. With the right business strategy, you can launch your startup with a pre-existing client base, a network of industry contacts and a firm grasp of the inner workings of athletic representation.

First Steps for Sports Agency Startups

As you begin to transition from an agent to a sport agency owner, your perspective will need to change from a job mentality to a business ownership mentality . Although you may continue to personally handle the bulk of your firm's agency functions, you will also need to think about things like hiring, cash flow and countless other things that are vital to your operation.

On top of standard startup tasks like securing office space, branding and marketing will command much of your time in your agency's early days. Since sport agents are supposed to be master marketers and communicators, your ability to create and market a strong brand identity for your agency will speak volumes to prospective clients.

Growing a New Sports Agency

Once your agency is on its feet, it won't be long before you're itching to pursue an aggressive growth and expansion strategy. Healthy businesses grow, but sports agencies need to be careful to avoid growing at the expense of their existing clients. If your level of representation suffers due to a growth initiative, you have probably failed to perform adequate capacity planning .

But with the right planning, you can quickly expand your sports agency by either bringing in new, high profile agents (and their clients) or adding new sports to your areas of specialty. There are benefits and drawbacks to each approach, so you'll need to carefully weigh your options and determine which growth strategy is right for your business.

Proven Strategies for Sports Agents Company Business Plans

The idea of writing a business plan is intimidating to most aspiring sports agents business owners. A good sports agents company business plan, however, is a reality check that gauges your business instincts against hard industry numbers.

After the plan has been completed, its effectiveness will largely depend on what you do next.

A business plan distribution strategy represents the backend of your business planning requirements. To help monitor your progress, you'll need to implement a system for tracking business plan distribution in your startup.

Assess Competitors

Well in advance of opening a sports agents business in your area, it's a smart move to see what the competition looks like. Try our link below to find competitors nearby. After following the link, enter your city, state and zip code to get a list of sports agents businesses in your area.

• Get a List of Nearby Sports Agents Businesses

Is the established competition doing a good job? It's important to understand their strengths and weaknesses and think through how you'll stake up against those established businesses.

Learn from Others Who Are Already In This Space

If you want to open a sports agents business it's a smart move to learn from folks who are already in business. If you think owners of nearby sports agents businesses will give you advice, think again. The last thing they want to do is help you to be a better competitor.

Fortunately, somebody who runs a sports agents business outside of your community will be much more likely to talk with you, given that you don't compete with them in their area. Many business owners are happy to give advice to new entrepreneurs It can take a while to find an entrepreneur who is willing to talk, but it's well worth the effort.

What's the best way to find a sports agents business owner in another community?

It's not that hard. Just use the handy link below and enter in a random city/state or zipcode.

• Find Sports Agents Business Owners Who Might Advise You

Leveraging the Branding Benefits of a Sports Agents Business Acquisition

Branding a new business takes time, resources and a lot of hard work. Given the choice, most new sports agents business owners would prefer to buy an existing brand rather than invest the time and energy it takes to build a new brand.

Buying a business to get an established brand is a common strategy among growth-minded sports agents business entrepreneurs. As a startup, the best you can hope for is to gradually develop brand awareness over a period of months and years.

Acquiring an established sports agents business brand, on the other hand, has the potential to deliver the kind of brand recognition most startup can only dream about.

Don't Forget About Franchising As an Option

The chances of surviving in business are greatly increased if you purchase a franchise in lieu of doing everything yourself.

If you planning on starting a sports agents business, you should investigate whether purchasing a franchise might simplify your entering the business.

The link below gives you access to our franchise directory so you can see if there's a franchise opportunity for you. You might even find something that points you in a completely different direction.

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5 Tips for Starting Your Own Sports Agency

Sports agents assist athletes to negotiate contractual agreements so as to play for professional clubs. Sports agency companies transact service and endorsement deals on behalf of sportspersons. The agents receive a pre-determined percentage of the playing endorsements and contracts as payment for their services. The more deals an agency can settle the more income they make. While starting your sports agency, you will need instincts, gifts and a thick skin to progress. Start-up agents do not require a lot of capital. Enough hindsight and knowledge in the industry is enough. The following are some tips on how to start your agency.

Graduate Any aspiring sports agents must, first and foremost, hold a bachelor’s degree. The need to have enough knowledge in the industry you are about to venture in cannot be overstated. In light of sports agency, client management is necessary. University courses like public relations, finance, and business administration are excellent options for any prospective agents. While in sports agency, you will have to handle contracts, endorsements, and settlements. Having knowledge in the law is vital. Contracts might be cumbersome and complicated; therefore, some agents know a lot about laws. With these certifications, an agency can be trusted to transact business with legal issues.

Branding Agents need office space that will pass the idea of your success and confidence to prospective clients. Potential customers will come to a conclusion on your abilities based on your office appearance. Secondly, choose a suitable business name that can attract customers. Post the company name and its website online. By taking these actions, interested customers can easily find your company. Consider advertisements as a way of creating awareness among your target market. Company business cards and other promotional activities can go a long way in attracting your first clients. Lastly, sports agents must have excellent communication skills to convince sportspersons to sign with the agency.

Attend games Before opening a sports agency, it is always a wise idea to assess competitors and possible clients. Use of established competition can do a good job. Through games, agents get to understand the competitor’s and prospective player’s strengths and weaknesses. Such knowledge is critical to know how you will approach both the competitors and potential clients. Frequenting amateur matches can also help agents to take notice of up-coming athletes who show abilities to become professionals soon. This offers an excellent platform to introduce your company and express interest in representing them.

Business plan To prosper in the highly competitive field, ensure that you have an accurate and sustainable business plan. According to Forbes, each agency owner must have a long-term plan explaining how the company intends to generate revenue and bookkeeping policies. When calculating the agency’s finances, incorporate licensing fees and professional fees needed to incorporate the organization. All expenses such as travel costs, event details, and upkeep fees should also be included in the plan. A sustainable plan is the first step to prosperity in the industry.

Sports agency exam Sports agents must become qualified by passing the sports agency exam. Passing this exam is of great importance to attract professional clients to your establishment. Passing the exam is a clear indication to prospective customers that you can handle all business requirements efficiently. High level of competence is required in this field since you will represent professional players and directly impact on their successes. The sports agency exam is proof of your abilities to perform at the highest level.

Starting a sports agency business will require one to consider a lot of things. In spite of the requirements, sports agency businesses generate a lot of income depending on the agents and players. Additionally, sports agents enjoy special treatment in sports clubs such as free tickets to sports affairs. Sports agency is a most enjoyable career venture. Diligently applying the highlighted tips above can set you to a long, fruitful career.

Related Resources:

• Top 50 Most Affordable Small Southern Colleges for a Sports Management Degree (Bachelor’s)
• Job Profile: Sports Agent
• What Does a Sports Agent Do?
• 20 Affordable Bachelor’s in Sports Communications
• How To Be a Sports Agent

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More From Forbes

Becoming a sports agent: the duties, skills, career path and earnings behind sport’s biggest names.

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Michael Ede, Entrepreneur, Football Agent, MD/CEO of Uplift11 Sports , U.K.'s fastest-growing sports management agency.

Talent on the field is not enough to build a sterling career; star athletes need star agents behind them to act as promoters, negotiators and advisors. While each competitor is a brand, each agent is a brand manager. You'll need to be a scout, marketer, negotiator, counselor and friend simultaneously—and that’s just for one client! A career as a sports agent is challenging, fast-paced, high-pressure and immensely rewarding. If you're a business leader looking to switch careers or you're already in the world of athletics and are considering managing athletes, here's what you should know first.

Successful sports agents can earn big.

Sports is big money—especially for the star players. Agents generally work on commission, so the more their clients earn, the more they make. In most international sports, the agents and clients negotiate a rate between 1% and 10%. Some sports associations cap the maximum rates agents can earn, while others do not. For example, FIFA plans to limit earnings to 3% of the player's salary and 10% of the transfer fee starting in 2023.

Many Duties In Different Fields

Like many high-pressure jobs, being a sports agent comes with its share of perks, but it requires tremendous work. Agents perform various tasks to represent their clients in business, legal and PR matters. Everything they do aims at helping the players in their charge advance their careers. Here are a few of the responsibilities an agent will likely need to perform.

• Act as talent scout, marketing manager and press director. Agents often act as scouts and travel to academies, high schools and universities to find up-and-coming players. They need a sharp eye for talent and a thorough understanding of their sport to sign quality players. The press can be challenging to manage, but great agents can market their clients well. This often requires fielding inquiries and arranging interviews. Depending on the client, some agents also monitor or manage social media accounts on behalf of their players.

• Always seek new opportunities. Opportunities live around every corner, and successful agents must seek them out. Even if your client is already at a club, it is your responsibility to find alternatives to help build their career and achieve their goals. Lucrative endorsements await skilled players and the agents who know how to land them.

• Mediate disputes. Agents advise, speak for and negotiate on behalf of their clients whenever they are involved in a disagreement. These disputes can arise between players and the brands that endorse them or even their clubs. As a result, the best agents have strong negotiation skills and an understanding of contract law.

• Become a hard-nosed negotiator. Contracts are legally binding documents; therefore, agents must understand how they work. While they do not need to be solicitors, they must ensure that contracts are appropriately formatted and meet all relevant legal guidelines.

• Listen. As a trusted advisor, your athletes need to rely on you, but many people forget this. Agents must see the person behind the stats and media portrayals. They need to listen to their clients and give the best, most thoughtful advice.

• Be an organized communicator. The essential skill for a sports agent is communication: Communication and networking can provide alternatives even if an agent's other skills are lacking. Sports agents need to manage their clients' finances, contracts, assets and more. In the fast-paced world of sports, they may need to move quickly from one client's need to another's—an impossible task without organization and communication skills.

6 Steps To Becoming A Sports Agent

While the exact procedure for becoming an agent differs from one association to the next, the general process is relatively uniform worldwide. You can start building the requisite skills early as a fan of the sport. Aspiring agents typically find that, even in associations that require no formal education, knowledge is key—and that takes hard work and dedication.

1. Know the sport inside and out.

In the abstract, an agent's job is to place his clients at the clubs that will pay the most. To do this, you must know how to assess a team's strategic outlook, their current roster's skillset and whether your client can fill an unmet need at the club.

2. Consider obtaining legal experience.

You don’t need a law degree (though many sports agents have them), but you do need to be conversant in all the appropriate terminology and conventions of sports contracts. If you're not a solicitor or lawyer, you can't give legal advice, so you'll be working with qualified professionals during negotiations or in the event of allegations.

3. Get a formal education.

Most sports associations require a bachelor’s degree. The typical undergraduate degrees for agents include business management and sports management. Even in associations that do not require formal education, many agents achieve graduate degrees before entering the profession.

4. Get industry experience.

Beginning any career is difficult, and being a sports agent is no different. Most agents get their start as interns, either under an experienced independent agent or at an agency. Formal education in the business or legal requirements can help, but nothing can replace on-the-job training and seeing agents in action as an intern.

5. Obtain a license, certification or registration.

Each association has its own requirements for registration, and there is almost always a fee, exam and criminal background check. For example, the FA charges £500 ($615) and requires you to pass a “test of good character and reputation.” MLB requires a £1600 ($2,000) fee and an exam on the league's many rules and regulations, for which they offer a preparatory course.

6. Get in the game.

Agents need clients. Any lead on a good prospect can be valuable, so use your professional network, browse online job boards, talk to other agents, send your resume to agencies—whatever will get you out there.

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Sports Complex Business Plan

Fitness courses, sports leagues, and camps are just a few of the activities that a sports complex can provide to boost profitability. Though the business of sports is really expensive, it is rewarding as well, but without accurate planning your business might fail.

Need help writing a business plan for your sports complex business? You’re at the right place. Our sports complex business plan template will help you get started.

Free Business Plan Template

Download our Free Sports Complex Business Plan Template now and pave the way to success. Let’s turn your vision into an actionable strategy!

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How to Write a Sports Complex Business Plan?

Writing a sports complex business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

• Introduce your business: Start your executive summary section by briefly introducing your business to your readers.
• This section may include the name of your sports complex business, its location, when it was founded, etc.
• Market opportunity: Summarize your market research, including market size, growth potential, and marketing trends. Highlight the opportunities in the market and how your business will fit in to fill the gap.
• Product & services: Highlight the products or services you offer your clients. The USPs and differentiators you offer are always a plus.
• You may include services like swimming, personal training for sports, basketball court, fitness classes, spa services, sports equipment, etc.
• Marketing & sales strategies: Outline your sales and marketing strategies—what marketing platforms you use, how you plan on acquiring customers, etc.
• Financial highlights: Briefly summarize your financial projections for the initial years of business operations. Include any capital or investment requirements, associated startup costs, projected revenues, and profit forecasts.
• Call to action: Summarize your executive summary section with a clear CTA, for example, inviting angel investors to discuss the potential business investment.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

• Business description: Describe your business in this section by providing all the basic information:
• Multi sports complex
• Indoor sports complex
• Sports training facilities
• Golf courses
• Skate parks
• Indoor trampoline
• Describe the legal structure of your sports complex business, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.
• Owners: List the names of your sports complex business’s founders or owners. Describe what shares they own and their responsibilities for efficiently managing the business.
• Mission statement: Summarize your business’ objective, core principles, and values in your mission statement. This statement needs to be memorable, clear, and brief.
• Business history: If you’re an established sports complex business, briefly describe your business history, like—when it was founded, how it evolved over time, etc.
• Additionally, If you have received any awards or recognition for excellent work, describe them.
• Future goal: It’s crucial to convey your aspirations and vision. Mention your short-term and long-term goals; they can be specific targets for revenue, market share, or expanding your services.

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

• Target market: Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.
• For instance, youth, athletes, and fitness enthusiasts can be your target market.
• Market size and growth potential: Describe your market size and growth potential and whether you will target a niche or a much broader market.
• Competitive analysis: Identify and analyze your direct and indirect competitors. Identify their strengths and weaknesses, and describe what differentiates your sports complex business from them. Point out how you have a competitive edge in the market.
• Market trends: Analyse emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.
• For instance, diversification in sports services plus the trend for eco-friendly services are also increasing, mention how you will cope with that.
• Regulatory environment: List regulations and licensing requirements that may affect your sports complex business such as zoning regulations, health & safety regulations, environmental regulations, insurance & liability, etc.

Here are a few tips for writing the market analysis section of your sports complex business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

• Tournaments
• Types of sports facilities will be there (basketball court, tennis, badminton, swimming, golf, etc)
• Mention the facilities: Describe the sports complex’s physical amenities, such as the size and design of the building(s), the kinds of courts or fields, and any equipment or customer amenities (such as changing rooms, showers, and snack bars).
• Mention your schedule list: Give a list of future competitions, events, and other unique activities that the sports complex will be hosting. It will show the variety and caliber of the products and services that are offered to customers.

In short, this section of your sports complex plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

• Unique selling proposition (USP): Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.
• For example, advanced equipment, more space, or amazing training courses can be your USP.
• Pricing strategy: Describe your pricing strategy—how you plan to price your business and stay competitive in the local market. You can mention any discounts you plan on offering to attract new customers to your sports complex.
• Marketing strategies: Discuss your marketing strategies to market your services. You may include some of these marketing strategies in your business plan—social media marketing, Google ads, brochures, email marketing, content marketing, and print marketing.
• Sales strategies: Outline the strategies you’ll implement to maximize your sales. Your sales strategies may include offering discounts on annual membership, referral programs, etc.
• Customer retention: Describe your customer retention strategies and how you plan to execute them. For instance, introducing loyalty programs, personalized service, etc.

Overall, this section of your sports complex business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your sports complex business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

• Staffing & training: Mention your business’s staffing requirements, including the number of employees, coaches, or trainers. Include their qualifications, the training required, and the duties they will perform.
• Operational process: Outline the processes and procedures you will use to run your sports complex business. Your operational processes may include sending quotations, scheduling classes, etc.
• Equipment: Include the list of equipment required for the sports complex, such as fitness equipment, sports equipment, mats & padding, etc.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your sports complex business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

• Founder/CEO: Mention the founders and CEO of your sports complex company, and describe their roles and responsibilities in successfully running the business.
• Key managers: Introduce your management and key members of your team, and explain their roles and responsibilities.
• It should include, key executives, senior management, and other sports managers including their education, professional background, and any relevant experience in the industry.
• Organizational structure: Explain the organizational structure of your management team. Include the reporting line and decision-making hierarchy.
• Compensation plan: Describe your compensation plan for the management and staff. Include their salaries, incentives, and other benefits.
• Advisors/consultants: Mentioning advisors or consultants in your business plans adds credibility to your business idea.
• So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your sports complex business, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

• Profit & loss statement: Describe details such as projected revenue, operational costs, and service costs in your projected profit and loss statement. Make sure to include your business’s expected net profit or loss.
• Cash flow statement: The cash flow for the first few years of your operation should be estimated and described in this section. This may include billing invoices, payment receipts, loan payments, and any other cash flow statements.
• Balance sheet: Create a projected balance sheet documenting your sports complex business’s assets, liabilities, and equity.
• Break-even point: Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.
• This exercise will help you understand how much revenue you need to generate to sustain or be profitable.
• Financing needs: Calculate costs associated with starting a sports complex business, and estimate your financing needs and how much capital you need to raise to operate your business. Be specific about your short-term and long-term financing requirements, such as investment capital or loans.

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your sports complex business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample sports complex business plan will provide an idea for writing a successful sports complex plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our sports complex business plan pdf .

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Essential Elements of a Business Plan

Frequently asked questions, why do you need a sports complex business plan.

A business plan is an essential tool for anyone looking to start or run a successful sports complex business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your sports complex company.

How to get funding for your sports complex business?

There are several ways to get funding for your sports complex business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

Small Business Administration (SBA) loan

Crowdfunding, angel investors.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your sports complex business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your sports complex business plan and outline your vision as you have in your mind.

What is the easiest way to write your sports complex business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any sports complex business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

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Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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How To Write A Professional Business Plan For Your Sports Business

If you are putting together a business plan for your sports business there are some important elements to remember. No matter what type of business you are setting up, you should have a business plan. A business plan summarises everything about it from objectives and strategies to marketing plans and financial forecasts.

One thing not to leave out of your business plan is the necessity for insurance cover. Get a quote for our  Sports Business Insurance  today to ensure you and your business are protected should things not go as planned. If you are running an  after-school club you should consider our  after-school club insurance .

It is an essential tool if you are looking to secure funds from a bank or investor but can also be helpful when talking to new suppliers or customers as it will help to articulate those aspects of your sports business that will be of particular interest. There are lots of online resources to help you to write a plan, but here is a summary of the key points to include:

1.  Outline your objectives – be clear about what you are looking to achieve and how you intend to reach your goal.

2.  Define your business – Provide a clear and accurate summary of your business and what it is about. Outline what produces/services you will provide.

3.  Identify your market – and more specifically your target consumers. Who will you sell to, what are their demographics ie. What age groups, gender are they and what regions of the country do they live in?

4.  Competitive Analysis – what and who could your competitors be? Remember that this doesn’t just have to be direct competitors.

5.  Pricing structure – Be sure to detail your selling price, costs any other investors in the business so you have a clear financial plan. This will help the bank/potential investors to be clear about the opportunity that your business can provide.

6.  Operations – detail the operational side of the business from facilities to employees including management and the structure of the business.

7.  Sales and Marketing – how will you sell your products/services? How will you promote your business and your products? What will the costs be and the expected results?

8.  Demonstrate that you have identified any potential risks and have plans in place in certain scenarios – investors will be more prepared to part with their cash if they can see that a risk assessment has been done.

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Other top tips:.

• Allow plenty of time – putting together the right business plan can take time. Not only do you need to gather all of the information required but then you need to sit down and put it together in the right way.

• Start with a template – there are lots of great business plan templates available which are an excellent starting point to help you to build the perfect business plan. Both Princess Trust and Barclays provide great examples.

• Keep the plan clear, precise and professional. Your business plan represents you and your business so it is important to deliver the right impression

• Avoid too much detail in the main body of the plan. Many business plans are simply too long! Keep the body of the document clear and accurate and include any supporting information in the appendix (making sure that you reference it).

• Don’t be afraid to ask advice – review the document with any business colleagues or friends you trust to give you constructive feedback.

So get writing your winning business plan and remember ‘A goal without a plan is just a wish’ – Antoine de Saint-Exupery. 

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Sports Agency Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Sports Sector

Do you want to start a sports agency and need to write a plan? If YES, here is a sample sports agency business plan template & FREE feasibility report.

Do you know that the sports market in North America was worth $60.5 billion in 2014? It is expected to reach $73.5 billion by 2019. The biggest reason for such growth is projected increases in revenue derived from media rights deals, which is predicted to surpass gate revenues as the sports industry’s largest segment.

The sports industry is indeed a big and money – spinning industry and you can actually make mega bucks from the industry without being an athlete by simply managing athletes and sport clubs.

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As a sport agent or agency, you are expected to work on behalf of sport clubs or athletes to promote their careers and run their sport business affairs. Basically, your job is to secure the best club, competitions, endorsements and sponsorship deals for your clients, for the best fee.

The truth is that a sports agency can be started in any country of the world as long as you have access to pool of athletes and sport clubs. If you have made up your mind to start a sports agency company, you are expected to map out strategies on how to a raise startup capital, how to network with key stakeholders, how to run the business, as well as make profits.

It might take you a month or so to come up with a workable business plan, however, you just have to do it. The truth is that your business plan is the blueprint with which you can successfully run your business and you are not expected to handle it with levity.

It is always advisable to contract the writing to professionals if you know you can’t possibly do it yourself. Bottom line is that, it would pay you a great deal to start and run your business with a good business plan in place. Here is a sample sports agency business plan template that can give you the needed direction to successfully start your sports agency.

A Sample Sports Agency Business Plan Template

1. industry overview.

Sports agency business is under the Celebrity and Sports Agents industry and this industry includes agents and managers who represent or manage creative and performing artists, sports figures, entertainers and public figures.

Agents typically focus on finding work for a client and engage in contract negotiation and management for a client, for which they are entitled to a predetermined commission. Managers have a broader role that includes contract negotiation, finding sponsorships and endorsements and other services such as career advice and financial planning.

Over the five years to 2022, the Celebrity and Sports Agents industry is projected to grow due to continued increase in per capita disposable income and advertising expenditure. In addition, the continual popularity of major sporting events will ensure stability among the industry’s sports agents and clients.

As production studios cast more projects and consumers attend more sports games, agents and managers are expected to gain more revenue as their clients are able to leverage larger contracts.  Industry revenue is projected to increase at an annualized rate over the five years to 2022. Diversifying clientele Although the industry is expected to grow over the next five years, agents and managers will likely continue to dive

The Celebrity and Sports Agents industry is indeed a thriving and viable business in most countries of the world. Statistics has it that in the united states of America alone, the Celebrity and Sports Agents industry generates over $11 billion annually from more than 43,966 registered and licensed big celebrity and sports companies.

The industry is responsible for the employment of over 62,052 people. Experts project the music groups and artist industry to grow at a 4.3 percent annual rate. The companies holding the largest market share in the Celebrity and Sports Agents in the United States of America are Endeavor LLC and Creative Artists Agency LLC.

A recent report published by IBISWorld shows that the industry is in the mature phase of its life cycle. The industry experiences complete market acceptance, which is a key indicator of maturity, since music is a popular form of entertainment for most Americans.

The report indicated that over the 10 years to 2022, industry value added (IVA), a measure of the industry’s contribution to the overall economy, is expected to grow at an annualized rate of 1.9 percent. US GDP is forecast to grow at an annualized rate of 2.0 percent during the same time. The industry’s relatively stable value added is further evidence that, despite the changing nature of the industry, it remains a mature and stable segment of the economy.

One good thing about starting a sports agency business is that even if you decided to start it in the United States of America, your market will not be restricted to athletes and sport clubs in the U.S.; the world will be your target market.

Many thanks to the internet that has made the world a global village. All you need to do is to strategically position your sports agency brand on the internet and you will be amazed at the rate athletes interested in signing under your management will be calling you from all parts of the world.

2. Executive Summary

Garry Bright® Sports Agency, Inc. is a registered sports agency business that intends having a footprint in the celebrity and sports agents industry. We have been able to secure a well – positioned office facility in Los Angeles – California and the office facility is located directly opposite StubHub Center which is the largest soccer – specific in Major League Soccer in the United States.

Interestingly, the 125 – acre complex features state of the art stadiums and facilities for soccer, tennis, track and field, cycling, lacrosse, rugby, volleyball, baseball, softball, basketball and other sports hence it will be easier for us to work with athletes in different sports.

Garry Bright® Sports Agency, Inc. is going to engage in promoting our clients sporting careers. We will help them secure the best clubs, competitions, endorsements and sponsorship deals and for the best fee. Part of our plans is to work towards becoming one of the leading sports agencies in the whole of Los Angeles – California and in the nearest future compete with the leaders in the industry.

We are quite aware that starting a standard sports agency business from the scratch requires reasonable capital base especially for promotion of athletes and sport clubs under your management, which is why we have perfected plans for steady flow of cash from private investors who are interested in working with us. We can confidently say that we have a robust financial standing and we are ready to take on any challenge that we encounter in the industry.

Our workers are going to be selected from a pool of talented and highly creative people with eyes for spotting raw talents in and around Los Angeles – California and also from any part of the United States. We will make sure that we take all the members of our workforce through the required trainings that will position them to meet the expectation of the company.

At Garry Bright® Sports Agency, Inc. our client’s best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.

Garry Bright® Sports Agency, Inc. will be owned majorly by Garry Bright and his immediate family members. Garry Bright has a Degree: B.S. in Psychology from the University of California, Berkley. Aside from being a celebrated athlete on campus, he is a successful local soccer coach and he is a certified and licensed FIFA football agent.

3. Our Products and Services

Garry Bright® Sports Agency, Inc. is going to offer varieties of services within the scope of the Celebrity and Sports Agents industry in the United States of America. Our intention of starting our sports agency company is to make profits from the industry and we will do all that is permitted by the law in the US to achieve our goals.

Our business offerings are listed below;

• Managing athletes and sport clubs
• Career management services for athletes
• Licensing and contract services for athletes and sport clubs
• Other related sports agency services

4. Our Mission and Vision Statement

• Our vision is to become one of the top 10 sports agencies in the United States of America.
• Our mission is to engage in promoting our clients’ sporting careers.
• We will help them secure the best clubs, competitions, endorsements and sponsorship deals and for the best fee.
• We want to build a sports agency company that will become the number one choice for both athletes and sport clubs.

Our Business Structure

The fact that we are set to compete with other leading sports agencies in the United States of America means that we must build a business structure that can support our business goal. We will ensure that we hire people that are qualified, hardworking, creative, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders.

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. Below is the business structure that we will build Garry Bright® Sports Agency, Inc.;

• Chief Executive Officer

Legal Secretary

Athletes Manager

Admin and HR Manager

• Customer Service Executive/Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Office:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Reports to the board
• Responsible for drawing up contracts and other legal documents for the company
• Advise athletes and sport clubs accordingly before signing any contract
• Produces information by transcribing, formatting, inputting, editing, retrieving, copying, and transmitting text, data, and graphics; coordinating case preparation.
• Provides historical reference by developing and utilizing filing and retrieval systems; recording meeting discussions; maintaining transcripts; documenting and maintaining evidence.
• Responsible for negotiating contracts and fees, finding and booking athletes for competitions, sponsorships deals and endorsements that match their career strategy, advising on career decisions, publicity and promotion, helping them on career decisions and managing media relations on their behalf
• Responsible for building a strong reputation for good client services, and attracting more high paying sponsorships and endorsement deals and contracts.
• Represent a roster of athletes and sport clubs, and cultivate relationships with the sports industry decision makers on their behalf. They will negotiate deals, and support and guide their clients’ careers.
• Keep up to date with what’s happening in the industry, and spend a lot of time establishing and maintaining relationships, using contacts to source clubs, competitions, sponsorship and endorsement deals for her clients.
• Promote her clients’ work, and will often be involved in liaison during the training sessions and preparation process. May also organize and negotiate contracts for release and publishing, and communicate with the press.
• Handle any other responsibility as assigned by the Chief Executive Officer
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Defining job positions for recruitment and managing interviewing process
• Carrying out induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Facilitate and coordinate strategic sessions.
• Work directly with clients in a non-advisory capacity, such as answering questions, scheduling appointments and making sure all training concerns are properly taken care off
• Oversee the smooth running of the daily office activities.
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for the company
• Serves as internal auditor for the company

Client Service Executive

• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the manager in an effective and timely manner
• Consistently stays abreast of any new information on the company’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

6. SWOT Analysis

Garry Bright® Sports Agency, Inc. engaged the services of a professional in the area of consulting and business structuring to assist the organization in building a standard sports agency that can favorably compete in the industry.

Part of what the business consultant did was to work with the management of the company in conducting a SWOT analysis for Garry Bright® Sports Agency, Inc. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Garry Bright® Sports Agency, Inc.;

Our core strength lies in the power of our team and the location of our business. We have a team that can give our clients value for their money; a team that can effectively harness raw sporting talents in various sporting fields to become world – class athletes. We are well positioned and we know we will attract loads of clients from the first day we open for business.

As a new sports agency company, it might take some time for our organization to break into the market and attract some well – established athletes and sport clubs to sign under our agency; that is perhaps our major weakness. Another weakness is that we may not have the required cash to promote our business the way we would want to.

• Opportunities:

The industry is anticipated to continue growing in line with prevailing consumer spending and the ever-rising popularity of sports in the United States and all across the world. This goes to show that the opportunities in the Celebrity and Sports Agents industry are massive and we are ready to take advantage of any opportunity that comes our way.

Technology and the internet which of course is a major tool for the advancement and gains achieved in the Celebrity and Sports Agents industry can also pose a threat to the industry. The truth is that with the advancement of technology, it is now easier for athletes to promote themselves especially via social media platforms.

So also, just like any other business, another threat that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing/spending power.

7. MARKET ANALYSIS

• Market Trends

Entrepreneurs that are venturing into the Celebrity and Sports Agents industry are coming in with creativity and good business skills. The fact that revenue is nose – diving in the industry does not in a way stop some sports agencies from declaring profits year in year out.

In time past, big-name sponsorship deals were enough to satisfy sports marketers. But in recent time, the trend shows that amid a saturation of advertising and proliferation of new channels, fresh opportunities are arising for brands and clubs alike to cultivate deeper relationships with fans.

The trend in the Celebrity and Sports Agents industry is that most sports agencies are trying as much as possible to recreate themselves on a regular basis and also to be on top of their game.

8. Our Target Market

When it comes to sports agency business, there are no exemptions to who you can market your services to. There are loads of athletes and sport clubs out there who are interested in working under a well – structured sports agency company.

In view of that, we have created strategies that will enable us reach out to various clients within our target market. We have conducted our market research and survey and we will ensure that all our sports agency company is well accepted in the market place.

Our Competitive Advantage

We are mindful of the fact that there are stiff competitions in the sports business in the United States of America, hence we have been able to hire some of the best business developers to handle our sales and marketing.

Garry Bright® Sports Agency, Inc. is launching a standard sports agency company that will indeed become the preferred choice for athletes in and around Los Angeles – California. This is because the location of our office makes us the first choice for athletes and sport clubs that make use of StubHub Center which is the largest soccer – specific in Major League Soccer in the United States.

Another competitive advantage for Garry Bright® Sports Agency, Inc. is the quality and wealth of experience of its management team.

The management team comprises of professionals who have worked with some of the leading international brands in the Celebrity and Sports Agents industry. Our unique style of attracting gifted athletes also counts towards our advantage especially when it comes to competing with other sports agencies within the same category.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry, meaning that they will be more than willing to build the business with us and help deliver our set goals and objectives. We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Garry Bright® Sports Agency, Inc. is established with the aim of maximizing profits in the industry and we are going to ensure that we do all it takes to attract athletes that will sign under our brand. Garry Bright® Sports Agency, Inc. will generate income by offering the following services;

• Licensing and contract services for athletes

10. Sales Forecast

One thing is certain when it comes to sports; sports never dies and the demand for talented and skillful athletes will continue to grow. This goes to show that any sports agency that is known to always represent athletes will continue to attract talents.

We are well positioned to take on the available market in the United States of America and we are quite optimistic that we will meet our set target of generating enough income/profits from the first six months of operation and grow the business and our clientele base beyond Los Angeles – California to other cities in the U.S.

We have been able to examine the sports agency market, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. Below are the sales projection for Garry Bright® Sports Agency, Inc., it is based on the location of our business and other factors as it relates to sports agency business startups in the United States;

• First Fiscal Year (FY1): $320,000
• Second Fiscal Year (FY2): $650,000
• Third Fiscal Year (FY3): $1.3 million

N.B: This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

Our sales and marketing team will be recruited base on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the organization.

We will also ensure that our gifted and talented athletes and sport clubs and management style speaks for us in the market place; we want to build a standard sports agency company that will leverage on word of mouth advertisement from satisfied athletes.

Our business goal is to grow our sports agency company to become one of the top 10 sports agencies in the United States of America which is why we have mapped out strategies that will help us take advantage of the available market and grow to become a major force to reckon with not only in the United States of America but in the world stage as well.

Garry Bright® Sports Agency, Inc. is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our business by sending introductory letters alongside our brochure to athletes and key stakeholders in Los Angeles -California and other parts of the U.S.
• Advertise our business in relevant sports magazines, newspapers, TV and radio stations
• List our business on yellow pages ads (local directories)
• Attend relevant international and local talent hunts for athletes, sporting competitions, tournaments, seminars, and concerts et al
• Leverage on the internet to promote our business
• Engage in direct marketing approach
• Encourage word of mouth marketing from our loyal and satisfied clients

11. Publicity and Advertising Strategy

We have been able to work with brand and publicity specialists to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to take the Celebrity and Sports Agents industry by storm which is why we have made provisions for effective publicity and advertisement of our sports agency company. Below are the platforms we intend to leverage on to promote and advertise our sports agency company;

• Place adverts on both print and electronic media platforms
• Sponsor relevant sports TV shows and radio programs
• Maximize our official website to promote our business and athletes under our management
• Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook, Twitter, LinkedIn, Google+ and other platforms (sports online forums) to promote our business and athletes under our management.
• Offer Pro Bono services as part of our community social responsibility
• Ensure that our we position our banners and billboards in strategic positions all around Los Angeles – California
• Brand all our official cars/buses and ensure that our trademark label is boldly printed in all our promotional materials and every of our staff member wears our branded shirts and caps at all time.

12. Our Pricing Strategy

When it comes to the sports agency line of business, you may not automatically start making money, as a matter of fact, you are expected to groom the athletes until they becomes popular and well-sought out for. With that, you will be able to agree on percentage of the fee paid to the athletes to play in tournaments, competitions, guest appearances, endorsements or sponsorship deals.

• Payment Options

The payment policy adopted by Garry Bright® Sports Agency, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Garry Bright® Sports Agency, Inc. will make available to her clients;

• Payment via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer
• Payment via bank draft

13. Startup Expenditure (Budget)

From our market survey and feasibility studies, we have been able to come up with a detailed budget of achieving our aim of establishing a standard sports agency company. Essentially, these are the areas we are looking towards spending our startup capital on;

• The total fee for registering the business in the United States of America – $750.
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $3,300.
• Marketing promotion expenses for the grand opening of Garry Bright® Sports Agency, Inc. in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
• The total cost for hiring business consultant – $2,500.
• The total cost for the purchase of insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
• The cost for payment of lease for a small but standard office facility for 24 months – $50,000
• The cost for remodeling the office – $20,000
• The amount required for the promote our first set of athletes (sportsmen and sportswomen) and sport clubs – $50,000
• Other start-up expenses including stationery ($500) and phone and utility deposits ($2,500).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $250,000
• The cost for start-up inventory – $10,000
• The cost for store equipment (cash register, security, ventilation, signage) – $13,750
• The cost of purchase and installation of CCTVs – $5,000
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al) – $4,000.
• The cost of launching a website – $600
• Miscellaneous – $5,000

We would need an estimate of three hundred and fifty thousand dollar ($350,000) to successfully set up our sports agency company in Los Angeles – California.

Generating Funds/Startup Capital for Garry Bright® Sports Agency, Inc.

Garry Bright® Sports Agency, Inc. is owned and financed by Garry Bright. He has decided to restrict the sourcing of the startup capital to 3 major sources.

• Generate part of the startup capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from the bank

N.B: We have been able to generate about $100,000 (Personal savings $60,000 and soft loan from family members $40,000) and we are at the final stages of obtaining a loan facility of $250,000 from our bank. All the papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

Part of the plans we have in place to sustain Garry Bright® Sports Agency, Inc. is to ensure that we continue to make available sports men and women who are engaged in soccer, tennis, track and field, cycling, lacrosse, rugby, volleyball, baseball, softball, basketball and other sports, and deliver quality services. We are not going to relent in providing conducive environment for our workers.

We are quite aware that our athletes are key component to the growth and survival of our business hence we are going to continuously engage them to give us ideas on how to serve them better. We will not waste time in adopting new technology, best practices and diversifying our services.

Garry Bright® Sports Agency, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check: Completed
• Business Incorporation: Completed
• Renting of Office Facility: Completed
• Building of Music Studio: In Progress
• Intellectual Property Protection and Trademark: Completed
• Opening of Corporate Bank Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Generating part of the startup capital from the founder: Completed
• Applications for Loan from our Bankers: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of The Company’s Logo: Completed
• Printing of Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the needed office furniture, office equipment, electronic appliances and facility facelift: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business (Business PR): In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with athletes and key players in the sports industry: In Progress

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