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How to write a great cover letter in 2024: tips and structure

A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.

Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.

Here’s everything you need to know about how to write a cover letter — and a great one, at that.

What is a cover letter and why does it matter?

A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.

An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.

Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .

What 3 things should you include in a cover letter?

A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:

1. Personalization

Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.

2. Highlight relevant achievements and skills

Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.

3. Show enthusiasm and fit

Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.

What do hiring managers look for in a cover letter?

Employers look for several key elements in a cover letter. These include:

Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.

Clear and concise writing

A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.

Demonstrated knowledge of the company

Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.

Achievements and accomplishments

Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.

Enthusiasm and motivation

Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.

Professionalism

A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.

How do you structure a cover letter?

A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:

Contact information

Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.

Employer's contact information

Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.

Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.

Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.

How to write a good cover letter (with examples)

The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.

Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.

1. Add a header and contact information

While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:

• Pronouns (optional)
• Location (optional)
• Email address
• Phone number (optional)
• Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)

You can pull this information directly from your CV. Put it together, and it will look something like this:

Christopher Pike

San Francisco, California

[email protected]

Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:

Warm regards,

Catherine Janeway

Bloomington, Indiana

[email protected]

(555) 999 - 2222

2. Include a personal greeting

Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”

Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.

Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.

Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.

3. Draw them in with an opening story

The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing. 

There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.

Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.

Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:

“Dear Mr. John Doe,

Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.

My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”

4. Emphasize why you’re best for the job

Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.

Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.

Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:

• They want someone who can write social media posts and blog content on tight deadlines
• They value collaboration and input from every team member
• They need a planner who can come up with strong PR strategies

Highlight how you fulfill these requirements:

“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.

Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”

5. End with a strong closing paragraph and sign off gracefully

Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.

You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.

When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”

Here’s a strong closing statement for you to consider:

“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.

Tips to write a great cover letter that compliments your resume

When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:

• Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
• Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
• Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
• Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
• Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
• Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
• Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
• Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
• Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
• Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
• Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
• Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
• Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
• Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
• Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.

Common cover letter writing FAQs

How long should a cover letter be.

A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.

Should I include personal information in a cover letter?

While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.

Can I use the same cover letter for multiple job applications?

While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.

Do I need to address my cover letter to a specific person?

Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."

Should I include references in my cover letter?

It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.

It’s time to start writing your stand-out cover letter

The hardest part of writing is getting started. 

Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started. 

There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role. 

Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.

If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.

Ace your job search

Explore effective job search techniques, interview strategies, and ways to overcome job-related challenges. Our coaches specialize in helping you land your dream job.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

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Jobscan > Cover Letter Writing Guide

How To Write A Cover Letter in 2024 (Expert Tips and Examples)

Here’s a comprehensive guide on how to write a cover letter that will get you noticed by recruiters.

Trusted by:

A survey revealed that 77% of recruiters prefer candidates who send in a cover letter, even if submitting it is optional. Additionally, 90% of executives consider cover letters invaluable when assessing job candidates.

So, if you think cover letters are no longer important and necessary in 2024, think again.

Here’s a comprehensive guide to help you write a cover letter that effectively sells your skills and professional experience, increases your chances of getting interviews, and gets your foot in the door.

Table of Contents

What is a cover letter and do you still need one in 2024?

A cover letter is a letter of introduction accompanying your resume that paints why you are the best person for the job, what you bring to the table, and how you can help move the company forward.

Is the cover letter dead? No! In fact, a recent study by ResumeLab revealed that 64% of job vacancies still require that you include a cover letter in your application and 83% of HR pros said that cover letters are important for their hiring decision.

The bottom line is that a cover letter is still a valuable piece of your job search collateral. Nail your cover letter and you could end up getting that dream job.

So what exactly do you need to accomplish in your cover letter?

What is the purpose of a cover letter?

According to 49% of HR managers , your cover letter is the second best way to call attention to your resume and distinguish yourself from other applicants.

So the main purpose of your cover letter is to compel the recruiter to read more about you on your resume and move you to the next part of the hiring process.

Further, according to award-winning resume expert Melanie Denny , your cover letter is your value proposition letter. It proves why you are the best candidate to address the company’s needs with the professional skills and qualifications to succeed in the job.

Here’s an example of a great cover letter:

Now let’s get into the details of what your cover letter needs to include.

Cover Letter Structure Checklist

Here’s a quick rundown of what you need to include in your cover letter.

• Contact Details Name Address (or City, State with zip code) Phone number Email address
• Greeting Whenever possible, address the hiring manager by name.
• Opening Who are you? What are your relevant skills and accomplishments?
• Body (1-2 paragraphs) What do you know about the company? Why are you applying for this job? What value can you bring to the company? Include measurable results when possible.
• Closing Reiterate your interest. Add a Call to Action. Mention any attachments. Use a professional sign-off like “Best” or “Sincerely” before your full name.

Here’s an example for the visual learners out there:

Now that you know the basics of what to include in your cover letter, let’s go through the process from start to finish to see how you can write a cover letter that will make you stand out from the rest of the candidates.

How to write a cover letter in 9 steps

It can be intimidating to try to parse down all your best qualities into a few quick paragraphs for your cover letter.

Here are 9 steps you can take to make sure you’re headed in the right direction:

Step 1. Do your research

Before writing your cover letter, thoroughly read the job description and the requirements for the job.

Melanie Denny , award-winning resume expert, likens the job description to your cover letter cheat sheet. And when checking the job description, she says you need to consider the following:

• What are the company’s priorities?
• What are their goals for the role?
• What outcomes and accomplishments in your previous roles match the goals?
• What are the key phrases and verbiage the company uses?

This will help you customize your cover letter, angle yourself and your narrative to fit the role better, and impress the hiring manager.

Try reaching out to the recruiter, hiring manager, or someone working in the company if you want more in-depth information about the company and the position you are applying for.

Step 2. Customize your cover letter for every job

Make sure your cover letter matches the job you are applying for. Writing a generic cover letter is a missed opportunity as this will not appeal to the recruiter or hiring manager. According to research from ResumeGo , 81% of HR professionals value job-specific cover letters over generic ones. Jobseekers who had tailored cover letters received a 53% higher callback rate compared to those who had no cover letter.

Remember, your cover letter is your chance to prove that you are passionate about working for a given company, so take the time to write a tailored cover letter for each position . You can do this by mentioning your skills and experience that are directly related to what’s mentioned in the job description. If you’re applying for a data analyst role that requires expertise in Microsoft Power BI, cite an example of a Power BI dashboard you built and how it helped the company.

Read our full guide: How to Optimize Your Cover Letter

Step 3. Include all of your contact info

You should make it easy for the hiring manager to reach you. In your cover letter, list these three things:

• Address (including zip code– for ATS purposes )
• Phone number with area code
• Email address
• Name of the Hiring Manager
• Name of the Company
• Address of the Company

Traditionally, your contact information is included in the upper left corner of your cover letter if you’re writing in a document. If you’re writing an email, this can be included beneath your signature at the end of the message.

Cover Letter Header Example:

Jane Jobscan Seattle, WA 98101 (555) 555-5555 • [email protected] linkedin.com/in/jane-jobscan

February 25, 2024

Lavinia Smith Hiring Manager Media Raven, Inc. Plantersville, MS 38862

Step 4. Address your cover letter to a real person

According to Melanie Denny, resume expert and President of Resume-Evolution, addressing your cover letter to a real person and addressing them by their name feels more personal and shows recruiters and hiring managers that you took time and did the research.

You can usually find the hiring manager’s name by searching the company website or LinkedIn profile, or by calling the company and asking which hiring manager is assigned to the particular position.

Once you learn the name, a simple greeting of “John” or “Hello John” is all you need.

If you can’t find the hiring manager’s name, you can use any of the following:

• Dear Hiring Manager
• Dear (Department) Team
• To whom it may concern

Read our full guide: How to Address a Cover Letter

Step 5. Write a strong opening statement

Melanie Denny suggests that you start your cover letter with a bang. This will hook the hiring manager’s interest and show them how you can be a valuable addition to the team.

Here are things you can do:

• Open with a thought-provoking question
• Make a big claim about what you can do for the company
• Say something relevant and specific to the company

For example,

“I want to bring the marketing department of Media Raven Inc. to the next level and help the company exceed goals and reach more customers as Marketing Manager.”

Step 6. Prove how your professional background and skills help the company in the body of your cover letter

Take advantage of this real estate and prove to the prospective employer how your background, values, and professional experiences position you as the best fit for what the role requires.

This is especially important if you are switching careers. Highlight your relevant accomplishments in your cover letter, showcase your transferable skills, and explain how you can help the company address its challenges and succeed.

For example:

“As the Director of Marketing at ABC Company since 2018, I directed all phases of both the creative and technical elements of marketing initiatives, including data mining, brand creation, print/web collateral development, lead generation, channel partner cultivation, customer segmentation/profiling, as well as CRM and acquisition strategies.

Perhaps most importantly, I offer a history of proven results, as evidenced by the following marketing accomplishments for my current employer:

• Captured a 28% expansion in customer base since 2018, achieved during a period of overall decline in the retail industry.
• Led national marketing campaign (comprised of trade shows, media, and PR initiatives) for my company’s newly launched technology services division
• Developed and executed SEO strategy that achieved and sustained top 3 rankings on Google (organic, nonpaid results) for key product search terms.
• Oversaw the creation of a new company logo and rebranded 100+ products to cement a cohesive corporate identity and support new company direction.”

Just like when writing a resume, your cover letter should only include the most relevant and positive information about you. To home in on the right skills and qualifications to mention, try scanning your cover letter .

Read our full guide: What Do You Put in a Cover Letter?

Step 7. Write a strong closing statement and a call to action

Use the closing of your cover letter to:

• Thank the hiring manager for their time
• Mention any attachments (resume, portfolio, samples)
• Invite to schedule an interview
• Let the hiring manager know that you will follow up

Keep the closing professional and try not to sound too eager since that can come off as desperate. You must also keep in mind the tone and personality of the company you’re communicating with.

“Given the opportunity, I’m confident I can achieve similar groundbreaking marketing results for Media Raven, Inc.

Ms. Smith, I would welcome the chance to discuss your marketing objectives and how I can help you attain them. Feel free to call me at (555) 555-5555 or email me at [email protected] to arrange a meeting. I look forward to speaking with you.”

Read our full guide: How to End a Cover Letter With a Call to Action

Step 8. End with a professional closing salutation

To finish out the closing , use a formal signature. You can use “Sincerely,” “Best,” “Regards,” “Yours,” or any other professional signoff.

Use your first and last name as your signature. If you’re sending your cover letter in the body of an email, make sure it’s your personal email account that does not list your current work signature beneath the email. Your other option is to write the cover letter in a word document, save it as a PDF, and attach it to your email.

Step 9. Optimize your cover letter for the ATS

The Applicant Tracking System or the ATS is a software that companies use to screen applications and shrink their pool of applicants. Through the ATS database, a recruiter or hiring manager can just search for specific skills and keywords and the ATS will return a list of the top candidates who match the search criteria.

To optimize your cover letter for ATS, you need to:

• Carefully read the job description
• Take note of skills and resume keywords frequently mentioned
• Incorporate these keywords into your cover letter

Read our full guide: How to Optimize Your Cover Letter to Beat the ATS

Does your cover letter pass the test?

Scan your cover letter to see how well it matches the job you're applying for. Optimize your cover letter and resume with Jobscan to get more interviews.

How to Format Your Cover Letter

A cover letter is a letter, but that doesn’t mean you should just plop everything onto the page in a stream-of-consciousness flow. After all, cover letter formats determine the order in which the hiring manager learns about you, which can significantly influence their first impression. Use the format order below as a guideline for building the structure of your cover letter.

Notice how the topics flow like a conversation? When you first meet someone, you introduce yourself, tell them your name and a little about yourself, and then leave the conversation open for future meetings.

Your cover letter is just a like having a conversation with someone for the first time. Keeping that in mind will help you to keep things simple and focus on the right information.

Below are some examples of how to format your cover letter for different types of applications.

How to format your cover letter for a job

• State your name
• Explain your work history
• Tell them what you can do for their company
• Say goodbye

How to format your cover letter for an internship

• Explain your coursework history and education
• Explain what you can gain professionally

How to format your cover letter with no experience

• Explain your skillset and character qualities that make you well-suited for the role
• Outline entry-level achievements

You can also check out our cover letter templates to help you as you write your own cover letter.

Do you want to save time and receive instant feedback on your cover letter? Check out Jobscan’s cover letter tool .

Read more : How to Write a Resume for Today’s Job Market

Cover Letter Examples

Here are some examples to help you create a cover letter that will make you stand out and give a strong first impression.

1. Internship Cover Letter Example

2. Career Change Cover Letter Example

3. Operations Manager Cover Letter Example

4. Communications Professional Cover Letter Example

5. Software Engineer Cover Letter Example

Cover Letter Do’s and Don’ts

Aside from the basic steps of how to write a cover letter, there are some things you definitely need to make sure you avoid – and things you can’t skip! Follow these do’s and don’ts for writing a cover letter, and you’ll end up with a much better result.

• Use a cover letter unless one was requested.
• Attach a cover letter directly to your resume unless requested to do so.
• Use the same boilerplate cover letter for multiple job applications.
• Over-explain your work history, employment gaps, or qualifications – save it for the interview.
• Badmouth any of your past employers.
• Use the cover letter to complain or tell about your job search journey.
• Use non-standard formatting like tables, columns, or graphics. (ATS can’t read those and your cover letter copy might not be scannable by the system.)
• Use long paragraphs.
• Customize a cover letter for every job application that asks for one.
• Incorporate the top skills or keywords from the job description in your cover letter.
• Include the company name and address, the job title, and point of contact’s name on your cover letter.
• Incorporate relevant and compelling measurable results in your cover letter.
• Explain, briefly, any dramatic shifts in a career (i.e. you are changing industries or job titles).
• Use company information to relate your interest in the job.
• Keep your cover letter concise.
• Convey WHY you are right for the position.

More Cover Letter Tips

• When emailing your cover letter, be strategic with your subject line. Never leave the subject line blank, and double-check for specific instructions in the job posting. If possible, use the email subject line to sell yourself. For example: “Experienced Software Engineer Seeks Senior Level Mobile Position.”
• Keep your cover letter brief and to the point. The hiring manager will be reading many cover letters. By carefully selecting your words and experiences to include, you can stand out from the crowd of applicants.
• Be confident. Let the hiring manager know the reasons why you deserve this position, and make yourself believe them too!
• Your cover letter should not be simply a rephrasing of your resume. Let your personality show and go into further detail about your most valuable skills and experiences.
• Do your research on the company and position before writing the cover letter. It should be customized to that specific company’s values and needs. Hiring managers can spot a generic resume from a mile away.
• Use the job posting as your guide for what topics, skills, and experience to focus on.
• The best cover letters include keywords from the job posting. Applicant tracking systems may scan your cover letter along with your resume and will be using these keywords to sort through the applicants.
• Check for spelling and grammar errors.
• Send your cover letter as a PDF to avoid readability issues and to present the most professional application package.
• Scan Your Cover Letter with Jobscan to make sure you’re checking all the boxes.

Optimize Your Cover Letter with Jobscan’s Cover Letter Scanner

In addition to resume scans, Jobscan Premium users can also scan their cover letters against a job description.

This generates a report of the top hard skills and soft skills found in the job description that should be included in your cover letter, plus additional checks for optimal length, contact information, measurable results, and more.

Here’s how it works:

Key Takeaways

Your cover letter gives recruiters, hiring managers, and prospective employers an overview of your professional qualifications and relevant accomplishments that position you as the best candidate for the job.

So you have to make your cover letter powerful and interesting enough to make the recruiter or hiring manager read your resume and move you to the next step of the hiring process.

Here are key pointers when writing your cover letter.

• Make sure you’ve read the job description and done your research about the company.
• Get to know the name of the recruiter or hiring manager so you can address your cover letter properly.
• Include relevant and measurable accomplishments in the body of your cover letter to prove to the hiring manager that you have what it takes to succeed in the job.
• Keep your cover letter short and concise.
• Your cover letter is not a substitute for your resume so don’t just copy and paste whatever is in your resume into your cover letter.

One last important reminder!

Having a strong cover letter is not enough. You also need to create a killer resume to make sure you stand out and land job interviews.

Learn more about writing a cover letter

How to Address a Cover Letter

10 Tips for Writing a Cover Letter

The Career Change Cover Letter: How to Get it Right

What Do You Put in a Cover Letter?

Is Your Cover Letter Robot-Approved?

How to End a Cover Letter with a Call to Action

Frequently asked questions, what are the different types of cover letters.

There are four types of cover letters.

• Application cover letter An application cover letter is what you send to the recruiter or hiring manager along with your resume.
• Prospecting cover letter You send this when you want to inquire prospective employers about open positions in their company or put yourself top-of-mind when they do decide to hire.
• Networking cover letter You will send this to professionals in your network in hopes of getting referrals, introductions, job search advice, and job opportunities.
• Career change cover letter This is what you send when you are switching careers or industries.

What tense should I use when writing a cover letter?

It can be appropriate to change tenses throughout your cover letter.

For example, you can explain who you are in the present tense and explain important aspects of your work history in the past tense. You can switch to future perfect tense when discussing the ways you would perform if given the position.

Think of it like this, “I am ABC, I did XYZ previously, and I look forward to doing EFG in this position.”

What to include in a cover letter

Our cover letter guidelines above explain how to write a cover letter more deeply, but in summary, you should always include your name, relevant work experience, and reasons why you are right for the job in your cover letter.

When not to include a cover letter

• When the job posting clearly states not to include a cover letter
• When you don’t have the time and energy to customize your cover letter. It’s better not to send a cover letter than to send a half-baked and mediocre one.
• When you are applying online and there is no field to upload your cover letter.
• When your cover letter has a lot of typos and errors.

What should you send first: a cover letter or a resume?

Typically, your cover letter and resume will be sent as a pair, but your cover letter is meant to be an introduction to your resume. If it is an email, use the cover letter in the body and attach your resume, otherwise, attach both.

Pro Tip: Be sure to review all instructions in the job description to follow the hiring manager’s requests.

How long should a cover letter be?

According to 70% of recruiters, a cover letter should not exceed 250 to 300 words.

Although there is no hard and fast rule about this, the ideal cover letter length should be around half a page to one full page in length to keep your message concise, clear, and easy to digest.

Should a cover letter be sent as a file attachment?

If it is not specified in the job posting, a cover letter can be sent either as an attachment (PDF is best) or in the body of an application email with your resume attached.

How to share a cover letter with a potential employer

There are several methods of sharing a cover letter with potential employers, depending on their application process.

Cover letters can be written on a document and turned into a PDF to be uploaded to a job application website or attached to an email along with your resume.

In other cases, your cover letter can simply be written in the email message to a hiring manager, with your resume attached.

How to title and save your cover letter

The key in every aspect of job applications is to make yourself an easy “yes” for your potential employer. That means making it easy for the hiring manager to keep track of your application materials for later review. With this in mind, make sure your full name and the phrase “cover letter” are included in the file label. Other helpful details might include the job title you’re applying for or the year of your application.

Here are a few examples:

• Your Name_Cover Letter_Job Title.pdf
• Cover Letter_Your Name_Job Title.pdf
• Job Title_Your Name_Cover Letter.pdf
• Your Name_Cover Letter_2024.pdf
• Cover Letter_Your Name_2024.pdf

Explore more cover letter resources

Cover Letter Formats

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Should You Always Include a Cover Letter?

By Biron Clark

Published: November 10, 2023

Cover Letters

Biron Clark

Writer & Career Coach

The little-known truth about cover letters is: You do NOT always need to include a cover letter when applying for jobs, and you may be wasting hours sending cover letters that employers won’t read.

So if you’re wondering whether you should always submit a cover letter with your job application and resume, then keep reading.

After working for years as a recruiter , I’m going to share the exact situations where you should provide a cover letter and the situations where it’s not needed.

Should You Always Submit a Cover Letter?

Many people on LinkedIn and other sites will tell you that you should include a cover letter every time because it “can’t hurt,” but that’s not true…

Here’s how it CAN hurt you…

Writing a great cover letter takes a LOT of time and mental energy. So if it’s not making a difference, or not even getting read, then it  is hurting you in terms of wasted time and energy (I’d argue that writing a cover letter is the toughest and most time-consuming part of the process for many job seekers).

Writing a resume is tough, sure. But once you get it, you’re done. You spend 5-15 minutes tailoring it for each specific job you apply for, but that’s it.

Cover letters take a lot of time EVERY time (at least when done right).

That’s why it’s important to look at how important a cover letter is, and which situations it’s necessary and truly beneficial in.

3 Situations Where You Need to Send a Cover Letter:

There are a couple of specific scenarios where cover letters are necessary, and you should send one. This article by Harvard Business Review says it best:

In those cases, according to Harvard Business Review, you can boost your chances of getting the interview by writing a short letter to point out similarities between your resume and the job requirements (e.g. why you’d do well in their job )… rather than leaving the analysis entirely up to the hiring manager.

But this is only worth doing if you meet one or more of the criteria above, or a few other situations I’ll explain below…

Two more cases where you may want to include a cover letter:

First, you should send a cover letter if an employer specifically says it’s required on their website or job application form (however, having an optional field to include it is not the same as asking for it or saying it’s required).

And second, you should send a letter if you have a large gap in employment or something unusual in your background that you feel the need to explain, and you don’t feel your resume explains it well enough on its own.

(Although I do like addressing gaps in employment directly on your resume employment history section when possible. For example, if you took a year off to raise a kid, you could say: “2018-2019: One-year break from work to raise first child.” So do try to explain this type of thing on your resume if you can!)

When You Don’t Need a Cover Letter:

If you don’t fall into any of the situations we looked at above, then a cover letter is not needed.

For example, if you’re just applying for jobs online via job boards , via LinkedIn, on company websites via their “careers” page, etc., then I’d skip it! Send your resume and let it speak for itself. (And if you don’t have a great resume yet, you can get help  here. )

In my opinion, the extra time and effort just isn’t worth it when you’re applying online with no prior relationship, no referral, and no special knowledge of the hiring manager or job requirements that you can use to make your case for why they should interview you.

This is one reason I love LinkedIn EasyApply as a part of an online job search – because a cover letter is not required or even expected.

Of course, the final judgment call is yours!

If you’re applying to your dream employer and you don’t mind spending an hour writing up a great cover letter, then go ahead! It can’t hurt in a one-off scenario like this.

But the main point I’m trying to make here is:

You should be selective about when to send a cover letter, rather than feeling obligated to send it by default.

Recap: How Important is a Cover Letter?

The answer to how important a cover letter is depends on the hiring process and situation. If you read the information above, you now know when a cover letter is necessary/recommended, and when you probably shouldn’t bother.

And you’ve seen that cover letters do matter in some cases, but that doesn’t mean that you always need to send a cover letter.

And as mentioned earlier, the main benefit of this approach is time savings…

When you look at how much time and effort goes into writing each of these letters, it can add up to hours or days of wasted time if you’re sending cover letters without analyzing whether it’s necessary for the situation.

Tips for Writing a Good Cover Letter:

Now that we’ve answered whether a cover letter is necessary, and when it’s important, here are some tips and resources to help you in situations where you decide a cover letter is needed:

First, I’d always recommend keeping it brief, easy to read (no huge paragraphs or blocks of text without spacing), and personal.

It should feel like you’re talking directly to them! That means start with “Dear Bethany”, (for example), not with, “Dear Hiring Manager” or “Dear Recruiter”.

(Recruiters almost never care about a cover letter anyway. It should be for the hiring manager).

Also, make sure you’re saying the word “you” at least as often as you say the word “I”. Talk about their needs and their company, not just about yourself .

The purpose of your cover letter is to point out similarities between your background and the employer’s job requirements. You want to demonstrate why you’re likely to succeed in their specific role, to sell them on interviewing you! And you cannot do this without researching their job and understanding/discussing their job. So this letter isn’t just about you , it’s about them just as much.

To help you further, we’ve published two articles here on Career Sidekick with great cover letter info:

• 3 steps to writing a cover letter that stands out
• How to write a cover letter with no experience

If you follow the steps above, you’ll save time in your job search and maximize the number of interviews you get for the effort you put into your job applications!

About the Author

Read more articles by Biron Clark

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How to Write a Graphic Designer Cover Letter (3 Examples)

How to write a paralegal cover letter (2 examples), how to write a medical assistant cover letter (3 examples), how to write a research assistant cover letter (3 examples), how to write a software engineer cover letter (3 examples), how to write a hr cover letter (4 examples), how to write a data analyst cover letter (3 examples), how to write a bartender cover letter (3 examples), 5 thoughts on “should you always include a cover letter”.

Good stuff Biron! This is why Career Sidekick is my go-to career blog, I really admire how you take a contrarian approach to conventional job search/career wisdom!

Seems like almost every other career blog advises you to always submit a cover letter. Too bad these folks don’t consider the most important asset we all have: time!

Would being graduated out of college for 1.5 years and haven’t “launched” your career yet – getting a job in the field you got a degree in – count as something “unusual on your background” that you would need a cover letter for?

Thanks for the kind words. I don’t think you’d need a cover letter for this. Just make sure to “tailor” your resume to show the most relevant pieces of the work you have done, and to show your relevant educational background/degree. But if you’re not getting results with your resume, then it’s worth testing/trying a cover letter. My guess is that it’s not needed, and perfecting your resume will get more interviews.

Thanks for the advice Biron!

If I understand you correctly, is this an instance where you would recommend NOT using a chronological work history on a resume then?

And instead break up work experience history into a “relevant” and “other work experience” sections, since we’re trying to show specific relevant pieces of experience and educational background/degree?

I’d still keep it chronological. Just show the most relevant pieces of each past role, for the job you want now.

How about in my situation? I am looking for a job in marketing, but it has been five years and a few jobs since marketing has been the primary function of my job. My last few jobs have had a very little marketing focus and have been training, technical or sales in focus. Should I always write a cover letter to explain this when I am applying for marketing jobs?

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• Career Blog

When to Include a Cover Letter: Tips & Examples

A cover letter is a crucial part of job applications that often plays a role in separating successful candidates from the rest. A cover letter serves as an introduction to a prospective employer and highlights why you are the perfect fit for the job. It is a complementary document that should accompany your resume.

In this article, we will discuss when to include a cover letter in your job applications, where it is necessary, and some tips and examples to help you make your cover letter stand out. Whether you are a recent graduate, changing careers, or just looking to enhance your job search chances, this guide will equip you with the knowledge and tools needed to write an effective cover letter.

So, let’s explore different scenarios and give you insights into how a well-written cover letter can boost your chances of getting your dream job.

Circumstances When You Should Always Include a Cover Letter

If you want to increase your chances of getting the job, make sure to include a cover letter in these specific scenarios:

• Applying for a job that explicitly requires a cover letter

Many job listings include instructions to submit a cover letter along with your resume. If a company explicitly asks for a cover letter, it’s essential to follow their instructions, or you risk being disqualified for not providing all the required application materials.

• Applying for a job in a creative or communications industry

In industries such as advertising, marketing, or public relations, a cover letter is often used as a way to showcase your creativity, writing skills, and personality. For these jobs, the cover letter is an opportunity to demonstrate your strengths and sell yourself as a perfect candidate beyond your skillset.

• Applying for a job in a competitive field

If you’re applying for a job in an industry that is known to be highly competitive, you must send a cover letter. In this context, a cover letter helps you stand out from the crowd, differentiate yourself from other job seekers, and demonstrate your interest and commitment to the job.

Remember, always tailor your cover letter to the job you’re applying for, make it personalized, and show the employer that you understand the company’s values, mission, and culture. A well-written cover letter can be what sets you apart from other job applicants and lands you the interview you’re hoping for.

Factors to Consider Before Deciding Whether to Include a Cover Letter

When applying for a job, it’s important to consider whether or not to include a cover letter. While some job postings may specifically request a cover letter, others may not mention it at all. Here are three key factors to consider before making your decision:

1. The Company Culture and Expectations

Before deciding whether to include a cover letter, consider the company culture and expectations. If you’re applying for a job at a startup, for example, the hiring manager may be looking for candidates who are passionate and driven, and a well-crafted cover letter may be the key to standing out. On the other hand, if you’re applying for a more formal, traditional company, a cover letter may be seen as unnecessary or even outdated.

2. The Job Posting and Job Description

Another important factor to consider is the job posting and job description. If the job listing specifically requests a cover letter, you should definitely include one. On the other hand, if the job description doesn’t mention a cover letter, you should still carefully consider whether one is appropriate. If the job is highly competitive, a cover letter may be an opportunity to set yourself apart from other applicants.

3. Your Previous Interaction With the Employer

Finally, consider your previous interaction with the employer. If you’ve already had contact with the hiring manager or others at the company, a cover letter may be a great way to build on that relationship and demonstrate your enthusiasm for the position. On the other hand, if you don’t have any prior interaction with the company, a cover letter may come across as presumptuous or even annoying.

The decision to include a cover letter should be carefully considered on a case-by-case basis. By taking the time to think through these three key factors, you’ll be better equipped to make an informed decision and set yourself up for success in the job application process.

Benefits of Including a Cover Letter

There are many benefits to including a cover letter in your job application. Here are a few of the most important:

1. A chance to expand on your qualifications

Your resume is an important tool for showcasing your qualifications and experience to potential employers, but sometimes it can be difficult to convey everything you want to say in just a few bullet points. A cover letter provides an opportunity to expand on your qualifications and explain how your skills and experiences make you a good fit for the job.

2. An opportunity to demonstrate your communication skills

In many jobs, strong communication skills are essential. By including a well-written cover letter with your application, you can demonstrate your ability to write clearly and persuasively. This can be especially important if the job you’re applying for requires you to communicate with clients, colleagues, or stakeholders.

3. A way to show your enthusiasm and interest in the job

Employers want to hire people who are genuinely excited about the job they’re applying for. A cover letter is a great way to show your enthusiasm and interest in the position. You can talk about why you’re drawn to the company and what you find exciting about the job, which can help you stand out from other candidates.

Including a cover letter in your job application can be a great way to showcase your qualifications, communication skills, and enthusiasm for the job. By taking the time to craft a thoughtful, well-written cover letter, you can increase your chances of landing an interview and ultimately getting the job.

Parts of a Strong Cover Letter

Writing a strong cover letter is crucial in making an outstanding first impression on potential employers. It is your chance to showcase your qualifications, enthusiasm, and personality. In this section, we will discuss the essential parts of an effective cover letter to help increase your chances of being called in for an interview.

The Opening Paragraph

The opening paragraph is where you should grab the reader’s attention and give a brief introduction of yourself. Start by mentioning the job position you are applying for and how you came to know about it. You can also make a strong statement telling the reader why you are the best candidate for the job. However, avoid being too generic or using cliché statements such as “I am a hard-working, dedicated team player.” Instead, show examples of how you have excelled in previous positions or coursework and relate them to the job you are applying for.

The body of your cover letter is where you should provide more information about your qualifications and experience. Use this section to highlight specific examples of your skills that make you an excellent candidate for the job. You can also mention any relevant achievements or accomplishments that you have attained in your career. Be sure to use keywords from the job posting to showcase how your experience aligns with the position you are applying for.

It’s essential to structure your letter coherently and highlight the key points. Break your writing into paragraphs with each one detailing a particular point. Use bullet points to provide examples of your accomplishments and how you can benefit the company. However, don’t make the letter too long or too short, aim for around three paragraphs, and ensure it’s easy to skim through quickly.

The Closing Paragraph

The closing paragraph of your cover letter is where you should reiterate your interest in the role and why you would be an asset to the company. Thank the reader for taking the time to read your application and provide information on how they can contact you. Be sure to include your email and phone number. End with a call-to-action asking for an opportunity to discuss your qualifications further or schedule an interview.

Writing a strong cover letter takes effort, but it is worth it if you want to stand out from the competition. By following the essential parts of an effective cover letter, you can increase your chances of obtaining an interview and landing your dream job. Remember to tailor each cover letter to the job you are applying for and showcase your skills and experience in the best possible light.

Tips for Writing a Standout Cover Letter

When it comes to creating an outstanding cover letter, following these tips will help you stand out from the competition:

Highlighting accomplishments instead of duties

Don’t just list your job duties. Instead, focus on highlighting specific accomplishments and successes you’ve achieved in your previous roles. By showcasing your achievements, you demonstrate your value to potential employers and provide concrete examples of your skills and expertise.

Addressing the employer’s pain points

Take the time to research the company and understand their pain points. Then, show how your skills and experience can help them solve these problems. By addressing their concerns directly, you show that you’re invested in helping the company succeed.

Using keywords from the job posting

Carefully review the job description and use relevant keywords and phrases in your cover letter. This helps you to align your application with the employer’s needs and highlights your qualifications. However, make sure to use them naturally and not overdo it.

Avoiding generic language

Avoid using generic language and buzzwords in your cover letter. Instead, use specific, impactful language that shows your expertise and experience. Show, rather than tell, how you can bring value to the company.

Tailoring the cover letter to the specific job opening

Each cover letter should be specifically tailored to the job opening you’re applying for. This shows the employer that you’re serious about the position and are invested in the role. By demonstrating your knowledge of the company and the job, you increase your chances of getting noticed.

By applying these tips, you’ll be well on your way to crafting a standout cover letter that showcases your skills, experience, and value to potential employers.

Sample Cover Letter for a Traditional Job Application

If you’re applying for a traditional job opening, it’s important to submit a well-written cover letter that showcases your qualifications and experience. Here’s an example of a cover letter that follows a traditional format and style:

[Your Name]   [Street Address]   [City, State ZIP Code]   [Email Address]   [Phone Number]   [Date]

[Hiring Manager’s Name]   [Company Name]   [Street Address]   [City, State ZIP Code]

Dear Hiring Manager,

I am excited to apply for the [Job Title] position at [Company Name], as advertised on [Source of Job Ad]. With [Number of Years] years of experience in [Field/Industry], I am confident that my skills and expertise make me a strong candidate for this role.

As a [Previous Position] at [Current/Previous Company], I honed my skillset in [Key Qualifications/Experience Mentioned in Job Ad]. Specifically, I have experience in [Skill/Experience 1], [Skill/Experience 2], [Skill/Experience 3], and [Skill/Experience 4]. I am confident that my strong attention to detail and problem-solving skills, combined with my experience in [Field/Industry], make me a valuable asset to the [Company Name] team.

In my previous positions, I have consistently demonstrated my ability to [Expand on Previous Achievements or Highlights]. These skills make me an ideal candidate for the [Job Title] position. I believe that my experience combined with my passion for [Relevant Industry/Field] make me a strong fit for [Company Name] and its mission.

I am eager to learn more about this opportunity and explore how my skills and experience can help [Company Name] drive success in [Specific Area/Department Mentioned in Job Ad]. Thank you for considering my application for the [Job Title] position at [Company Name]. I look forward to hearing from you soon.

Sample Cover Letter for a Creative Job Application

As a creative professional with a passion for design and storytelling, I am excited to apply for the [Job Title] position at [Company Name]. With [Number of Years] years of experience in [Related Field], I am confident that my skills, achievements, and creative vision align perfectly with the job requirements.

In my current role as [Current Position] at [Current Company], I have honed my skills in [Related Skills], delivering exceptional results to [Achievements]. I am particularly proud of [One of Your Best Achievements], where I [Description/Result of Achievement]. These experiences have helped me build a strong foundation in [Related Skills and Themes], which I believe will be valuable in the [Job Title] role.

What excites me most about [Company Name] is your dedication to [Related Vision/Values], as well as your focus on [Main Responsibilities of the Job Title Position]. These align closely with my own values and goals, and I am eager to bring my talents to [Company Name] to help achieve those goals. I am particularly drawn to [Related Projects or Initiatives], and I look forward to contributing my experience and creativity to these efforts.

My passion for design and storytelling extends beyond the workplace, as well. In my free time, I enjoy [Related Hobbies or Projects], which have further developed my eye for design and my ability to communicate compelling stories. I believe these experiences have given me a unique perspective and skillset that will benefit [Company Name] greatly.

Thank you for considering my application for the [Job Title] position at [Company Name]. I appreciate the opportunity to share my passion, experience, and vision, and I look forward to the chance to contribute my talents to [Company Name].

Sample Cover Letter for a Job with Limited Experience

If you’re applying for a job with limited work experience, writing a cover letter can be daunting. However, a well-crafted cover letter can make all the difference in catching a hiring manager’s attention and landing an interview. Here is an example cover letter you can customize for your own job search:

This cover letter follows a standard format while highlighting the applicant’s relevant skills and enthusiasm for the position. Use specific examples and quantify your accomplishments whenever possible to show what value you can bring to the company.

Remember, even if you don’t have a lot of work experience, you can still demonstrate your potential and enthusiasm for the job through your cover letter. Good luck with your job search!

When Not to Include a Cover Letter

While cover letters are commonly included with job applications, there are some instances where they may not be necessary or useful. Here are some examples of when you may want to skip the cover letter:

You Are Applying Through an Online Application System

Many companies utilize online job application systems that require applicants to fill out a standard form, upload their resume, and answer basic questions about their qualifications. In these cases, there may not be an option to submit a separate cover letter. Additionally, the hiring manager may not even see the cover letter if it is not specifically requested.

The Job Posting Does Not Request a Cover Letter

Some job postings may specifically request a cover letter, while others do not mention it at all. If the posting does not mention a cover letter, it is possible that including one may not be necessary or may even be viewed as irrelevant. However, it is still a good idea to research the company and tailor your application materials to fit their culture and values.

You Are Applying for a Position That Does Not Require Writing Skills

Cover letters are important because they provide an opportunity for the applicant to showcase their writing skills and convey their enthusiasm for the position. However, if the position does not require strong writing skills, such as a manual labor job, including a cover letter may not add much value to your application.

Your Resume Speaks for Itself

In some cases, your resume may be strong enough to stand alone and effectively communicate your qualifications and experience. If your resume already contains all the information relevant to the job posting and showcasing your skills, a cover letter may not be necessary.

You Have a Previous Relationship with the Hiring Manager

If you already have an established relationship with the hiring manager, such as through a professional network or previous job, a cover letter may not be necessary. The hiring manager may already know your experience and qualifications, making a cover letter redundant.

It is important to carefully consider the circumstances of each job application to determine whether or not to include a cover letter. By assessing the requirements and expectations of the employer, you can make an informed decision that will showcase your qualifications and increase your chances of landing the job.

Mistakes to Avoid When Writing a Cover Letter

When it comes to writing a cover letter, avoiding mistakes is just as important as including the right information. Here are some common mistakes to avoid:

1. Failing to Customize the Letter

One of the biggest cover letter mistakes is failing to personalize the letter to the job you’re applying for. Don’t just recycle the same generic letter for every job you apply to. Instead, take the time to tailor your letter to the specific position and company. This may involve doing some research to learn more about the company’s culture, values, and goals, and incorporating that information into your letter.

2. Repeating Your Resume

Your cover letter should complement your resume, not simply repeat it. Don’t just rehash the information from your resume. Instead, use your letter to expand on your experiences and skills, and to explain why you’re a good fit for the position. This is your chance to showcase your personality and communication skills, so make the most of it.

3. Using a Generic Greeting

Addressing your letter to “To Whom It May Concern” or “Dear Sir/Madam” is a red flag to hiring managers that you haven’t done your research. Take the time to find out who the hiring manager is, and address your letter to them instead. If you can’t find the name of the hiring manager, consider using a more generic yet professional greeting, such as “Dear Hiring Manager.”

4. Being Too Informal

While you want to showcase your personality in your letter, it’s important to maintain a professional tone. Avoid using slang or overly casual language, and make sure to use proper grammar and spelling. It’s also a good idea to avoid sharing personal information or details that aren’t relevant to the position.

5. Making it Too Long

Your cover letter should be short and to the point, typically no more than one page. Hiring managers are busy people, and they don’t want to read a lengthy document. Instead, focus on highlighting your most relevant experiences and skills, and explain why you’re a good fit for the position.

6. Not Proofreading

Finally, one of the biggest cover letter mistakes is failing to proofread before submitting. Even a small typo or error can make a bad impression on the hiring manager. Before sending your letter, take the time to read it through carefully and make any necessary edits.

By avoiding these common mistakes, you can create a strong and effective cover letter that will help you stand out from the competition. Remember, your letter is your chance to make a good first impression, so make it count.

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What Should You Include in Your Cover Letter? [w/ Tips for 2024]

You’ve spent weeks job hunting, and you’ve found the perfect job.

Your resume is all set, and you’re almost ready to send your application.

There’s just one thing left—you’re writing a cover letter to create a flawless job application.

The only issue? You're not sure what exactly to include in your cover letter.

There’s no need to worry! We’re here to help

In this article, we’re going to cover:

• What Is a Cover Letter
• What Elements Should Your Cover Letter Include
• What You Shouldn’t Include in Your Cover Letter

Let’s get started.

What is a Cover Letter?

A cover letter is a document that you send as part of your job application, along with your resume or CV .

The cover letter’s purpose is to introduce you and briefly summarize why your professional background makes you the right person for the job.

On average, a cover letter should be between 250 and 400 words long and fit neatly on one page.

A cover letter is one of your first forms of communication with a hiring manager. It’s your opportunity to present yourself in your own words, stand out from other candidates, and get the hiring manager interested in learning more about you.

Let’s take a look at an example of what a cover letter looks like:

Why Do Cover Letters Matter?

After you’ve spent so long making the perfect resume , you might be wondering why you should even write a cover letter.

The truth is that while not all employers request a cover letter, you should always include one with your job application.

Adding a cover letter to your job application shows the hiring manager you’re willing to go the extra mile for the job, and you’re not just randomly applying and hoping your application sticks.

A cover letter is your opportunity to give the hiring manager more information about you as a candidate. This is your chance to personalize your application and provide additional information on your skills and experiences that align with what the employer is looking for and that you didn’t have space on your resume for.

But your cover letter is also your chance to go beyond your most important skills and experience. You can use it to talk about your passion for the industry or your enthusiasm to join this specific company’s team and show the hiring manager that you’re serious about the role.

If your cover letter is good, it can complement your resume and get you that much closer to an interview.

A badly written cover letter, on the other hand, could undermine even the best resume and lead to your application getting tossed in the ‘no’ pile, so it’s crucial to get this document right.

Need help preparing for an interview? Check out our guide to the most common interview questions and how to answer them!

What Elements Should You Include in a Cover Letter?

There are a few key elements you need to include to write a successful cover letter .

Let’s take a look at them one by one:

#1. A Professional Template

Your cover letter should be easy on the eyes and even easier to navigate.

This means you have to set the right page margins, adjust the line spacing, choose an appropriate font , and set it to the correct size, all while making sure your text never spills onto page two.

But what if there’s an easier way? 

Just use one of our cover letter templates instead.

Our free resume builder comes with built-in resume templates that you can match with a cover letter template for a stylish application.

You can automatically set your font style, size, and even the dimensions of the paper you intend to print it on - standard A4 or US letter format.

#2. Neatly-Split Paragraphs

A cover letter should be easy to navigate at a glance.

If your cover letter is a huge chunk of text that fully covers the entire page, without paragraphs or ample white space, it’s going to look cramped and leave a bad impression on the hiring manager.

This is where your cover letter’s formatting comes in. You should divide the contents of your cover letter into a header with contact information, and then split the actual text into an opening paragraph, a main body, a conclusion, and a formal closing line.

Be sure to also use line breaks and bullet points to break up your paragraphs to increase your cover letter’s readability.

This can make it seem less of an overwhelming read to the hiring manager and easier for them to skim through it all to find what they’re looking for.

#3. The Date of Writing

The exact date you write your cover letter may seem like a small detail, but it can actually add an extra touch of professionalism to your job application.

This can help the hiring manager keep track of when you’ve applied for the role, and it reflects your attention to detail .

Just keep in mind that the format of the date should align with the standard in the country where you're applying. For example, in the US , the mm-dd-yyyy format (e.g., May 22, 2024 ) is the go-to, whereas most other countries prefer the dd-mm-yyyy format (e.g., 22 January 2024 ).

#4. Your Interest in the Company

It’s important to tailor your cover letter for the specific job you’re applying for to show the hiring manager that you’re a serious candidate who’s done their homework about the position.

This is why the body of your letter should always include a paragraph where you clearly explain why you’re interested in the specific company.

Start by doing some research on the employer . You have to show the hiring manager that you understand what makes the company unique and how you align with their values and needs.

Think about what you genuinely like about the company you’re applying for. Whether it’s their remote working conditions, their focus on diversity or sustainability, or something else entirely, be sure to mention it in your cover letter.

If you’ve used a product or service that the company provides, say so in your cover letter. On top of that, highlight what specific aspects of the company resonate with your career goals , such as their innovative methods or cutting-edge market strategy, that you want to be a part of.

You can also take the time to explain why you’re excited about the job itself. Talk about how your unique experience and skills make you a suitable candidate and how you’re confident you can contribute to the company’s goals.

Looking to write a cover letter for an internship ? Check out our detailed guide!

#5. A Call to Action

Every cover letter should end with a strategic call to action.

Your call to action can be a polite statement prompting the hiring manager to get in touch with you to go over your application or to discuss how you could contribute to their team.

Adding a call to action at the end of your cover letter shows that you’re proactive and eager to move forward with the hiring process. This highlights your enthusiasm for the role and makes it more likely for the hiring manager to get in touch with you after putting down your cover letter.

Here’s an example of a call to action at the end of a cover letter :

I am very enthusiastic about the opportunity to discuss how my artwork can contribute to Happy Hippo Book Publisher’s track record as the best children’s storybook provider on the market. Please feel free to contact me at the provided phone number so that we can discuss my application further.

Want to give your cover letter an extra kick? Use these tried and tested cover letter tips !

What Sections Should You Include in a Cover Letter?

When writing your cover letter, you can easily split the process into several key sections.

Let’s break them down:

• Header with contact details. The top of your cover letter should include a designated header where you can input your contact information, such as your full name, email address, phone number, address, and links to any relevant social media. Make sure these details match your resume and double-check for any typos.
• Company details. Do your research so you know exactly who to address your cover letter to. Add the hiring manager’s name, department, the company’s name, and the company’s address.
• Personalized greeting. Skip the cliche and impersonal “To Whom It May Concern” and use a more memorable greeting instead. We recommend using “Ms.” or “Mr.” followed by the hiring manager’s last name.
• Opening paragraph. Your cover letter should start with a brief and attention-grabbing paragraph . This should include a couple of your top skills, an impressive achievement, or a relevant qualification.
• Main body. Take the time to explain some of your top achievements or skills in more detail, and cover anything you didn’t have the space to address in your resume.
• Conclusion. Recap the main points in your cover letter so far, then wrap it up with a polite call to action.
• Closing line. Choose an appropriate closing line to finish your cover letter with and sign your name underneath.

What Should You Never Include in a Cover Letter?

A cover letter allows you to personalize your application and provide more details about you to the hiring manager.

But that doesn’t mean everything should make the cut.

Let’s look at what you should never include in your cover letter:

#1. Irrelevant information

Your cover letter should be concise and focus on the most relevant details that make you the right candidate for the job.

Hiring managers don’t have all day to spend on your application, and when they’re reading your cover letter, they want to get to the point quickly. If your cover letter includes too many personal anecdotes or irrelevant experiences, like how you worked as a dog walker at 15, they might get bored and stop reading it altogether.

A cover letter is, first and foremost, a professional document, not a personal essay. This means that focusing too much on yourself, as well as your wants, needs, and opinions, is not a good idea.

Your cover letter should focus on what you can do for the employer, not what they can do for you. If you miss the mark here, you’ll come off as an inattentive candidate and won’t be getting an interview.

#2. Overly Long Paragraphs

A dense, difficult-to-read text can discourage a hiring manager from going through your cover letter.

For example, if the body of your cover letter is contained in a single, thick paragraph, the hiring manager might skim over it and miss your main points.

Long paragraphs can also make your cover letter look poorly organized and make you come across as someone with bad written communication skills . Your essential qualifications and skills can get lost in that sea of words and hide the most important information you want to convey.

Overly long paragraphs also imply a lack of consideration for the hiring manager’s time. Keeping your text concise and easy to follow is just as important as the content itself. Otherwise, your cover letter might not catch the hiring manager’s attention at all.

#3. Salary Expectations

Unless the employer specifically asks you to, it’s considered taboo to include salary expectations in your cover letter, and it can even leave a bad impression on the hiring manager.

Talking about money in your cover letter can make it seem like your primary interest in the job is the paycheck. And, while there’s nothing wrong with wanting a specific salary, this can seriously undermine what you want to convey to the hiring manager about your enthusiasm for joining the company and your professionalism.

You should also keep in mind that talking about salary expectations so early on can even put you at a disadvantage in potential salary negotiations . If you mention a high number too early on, the hiring manager might reject your application before you even make it past the initial screening. But if you go too low, you could undervalue yourself.

This is why it’s recommended that you discuss salary expectations during an interview once you already understand the full scope of the role and have more context.

Are you just getting started on the job market? Check out our guide to writing an entry-level cover letter !

#4. Excessive Flattery

Writing a cover letter doesn’t mean writing a love letter to the company you’re applying for.

You don’t need to shower the employer with compliments to get the hiring manager to like you. In fact, if you use too many compliments or describe the company in the exact words they use on its website, you’re going to be severely disappointed.

For example, most companies you apply to may describe themselves as “innovative” or “ team-focused .” If that’s all you can say about them in your cover letter, it tells the hiring manager that you never researched the employer or paid much attention to what they do.

If you genuinely hold the company’s values, mission, or culture close to your heart, there’s no harm in mentioning how they inspire you. Just remember to keep it professional and related to how you can enthusiastically contribute to their work.

#5. False Information

This should go without saying but lying on your cover letter is just as bad as lying on your resume – very bad.

We get it; you want to impress the hiring manager. But exaggerating or falsifying information to make yourself look like the coolest candidate ever can easily backfire.

On one hand, the hiring manager is probably going to catch onto you while reading your cover letter. They’re going to notice the inconsistencies you didn’t pay attention to, and they simply won’t call you.

But it could be even worse. You could land an interview, only to have the hiring manager discover the truth face to face. Your professional reputation could suffer some serious damage, beyond just an awkward interaction during the interview.

Trust us – lying isn’t worth it. You’re capable of writing a standout cover letter without exaggerating anything you can’t back up.

#6. Grammatical Mistakes

You should always proofread your cover letter before submitting it with your job application.

Even when you’re absolutely sure there are no mistakes, sometimes you might miss something that the hiring manager will notice immediately.

This is why we always recommend you do several rounds of proofreading and editing before finalizing your job application.

Start by carefully reading your cover letter out loud. It might sound a little weird, but it helps you notice any awkward phrases or words that are out of place.

Then, run it through a spell-checking tool like QuillBot or Grammarly . They can help you spot any errors you might have missed.

Finally, ask a friend or family member for help. A fresh pair of eyes can read your cover letter and notice mistakes that both you and your robot sidekick might have skipped over.

#7. Complaints About Employers

As a general rule, you should never badmouth your previous place of employment.

If you were unjustly fired or passed over for a promotion for personal reasons, these are best explained during an interview.

It’s important to always maintain professionalism when your past employer or coworkers are brought up, especially in your cover letter.

For example, instead of saying you had enough of a chaotic work environment, you could say you’re “looking forward to joining a team that values structure and accountability.”

Check out these more common cover letter mistakes and keep an eye out while writing your cover letter!

29 Cover Letter Examples

Looking for inspiration? Check out these perfect cover letter examples for different professions.

#1. Customer Service Cover Letter

Check out our full guide to writing a customer service cover letter here.

#2. Marketing Executive Cover Letter

Check out our full guide to writing a marketing executive cover letter here.

#3. Medical Assistant Cover Letter

Check out our full guide to writing a medical assistant cover letter here.

#4. Consultant Cover Letter

Check out our full guide to writing a consultant cover letter here.

#5. College Student Cover Letter

Check out our full guide to writing a college student cover letter here.

#6. Retail Cover Letter

Check out our full guide to writing a retail cover letter here.

#7. Team Leader Cover Letter

Check out our full guide to writing a team leader cover letter here.

#8. Actor Cover Letter

Check out our full guide to writing an actor cover letter here.

#9. Digital Marketing Cover Letter

Check out our full guide to writing a digital marketing cover letter here.

#10. Executive Assistant Cover Letter

Check out our full guide to writing an executive assistant cover letter here.

#11. Finance Cover Letter

Check out our full guide to writing a finance cover letter here.

#12. Graphic Designer Cover Letter

Check out our full guide to writing a graphic designer cover letter here.

#13. IT Cover Letter

Check out our full guide to writing an IT cover letter here.

#14. Project Manager Cover Letter

Check out our full guide to writing a project manager cover letter here.

#15. Sales Cover Letter

Check out our full guide to writing a sales cover letter here.

#16. Accounting Cover Letter

Check out our full guide to writing an accounting cover letter here.

#17. Business Cover Letter

Check out our full guide to writing a business cover letter here.

#18. Dental Assistant Cover Letter

Check out our full guide to writing a dental assistant cover letter here.

#19. Human Resources Cover Letter

Check out our full guide to writing a human resources cover letter here.

#20. Nurse Practitioner Cover Letter

Check out our full guide to writing a nurse practitioner cover letter here.

#21. Receptionist Cover Letter

Check out our full guide to writing a receptionist cover letter here.

#22. Architect Cover Letter

Check out our full guide to writing an architect cover letter here.

#23. Management Cover Letter

Check out our full guide to writing a management cover letter here.

#24. Physician Cover Letter

Check out our full guide to writing a physician cover letter here.

#25. Substitute Teacher Cover Letter

Check out our full guide to writing a substitute teacher cover letter here.

#26. Software Engineer Cover Letter

Check out our full guide to writing a software engineer cover letter here.

#27. Administrative Assistant Cover Letter

Check out our full guide to writing an administrative assistant cover letter here.

#28. Mechanical Engineering Cover Letter

Check out our full guide to writing a mechanical engineering cover letter here.

#29. Attorney Cover Letter

Check out our full guide to writing an attorney cover letter here.

FAQs About What to Include in a Cover Letter

Do you still have some questions about what to include in a cover letter? Check out the answers to some of the most frequently asked questions on the topic!

#1. What is a good example of a cover letter?

There are plenty of great cover letter examples for different professions that you can look at.

Overall, a cover letter that’s well done starts with your contact information in a designated header at the top. Next, you have to add the hiring manager’s contact details and include a personalized greeting.

Write a strong opening paragraph that references the job you're applying for and includes a standout achievement or relevant experience that makes you a strong candidate.

Use the body of your cover letter to expand on your key skills and experiences that match what the employer is looking for. Give specific examples to illustrate your greatest accomplishments and how you gained your most impressive skills.

Wrap up your cover letter by recapping your key selling points and including a call to action that invites the hiring manager to reach out to you. Lastly, add a professional closing line and sign your name underneath.

#2. How do you start a cover letter?

The opening to your cover letter should be brief and attention-grabbing.

Your first few sentences should be something that makes the hiring manager want to learn more about you. You don’t want to give them too many details—just enough to pique their interest.

Explain why you’re writing and why you’re interested in the specific role. We recommend including keywords from the job ad , especially ones that match your most relevant skills, experiences, or impressive achievements.

#3. How do you write a unique cover letter?

Your cover letter is your chance to give the hiring manager a unique insight into you as a candidate. It’s your opportunity to stand out from the crowd using your own words.

The best way to write a unique cover letter is to start by researching the company and referencing anything you find attention-grabbing about it. You should be able to easily identify what you like about the specific employer, such as their contributions to the industry, their values, and reputation, and mention it in your cover letter.

Use a polite but conversational tone to convey both your professionalism and personality. Instead of using passive language to explain that you “managed” this or were “responsible for” that, take advantage of action verbs and power words to make your experiences stand out.

Avoid using generic phrases like how you’re a “team player” or have “ leadership skills ” alone, and instead provide concrete examples that back up the skills and experience that make you the right candidate for the job.

#4. Should a cover letter be fancy?

Since a cover letter is a formal document, you might be tempted to make it fancy.

There’s no need to go over the top with your cover letter. Adding too much decoration or creative flair can detract from the information you want to convey to the hiring manager.

Your focus should always be on writing a clear, concise, and well-organized text that gets your point across.

More traditional industries, like law or finance, should stick to minimalistic cover letter templates with a clean and simple layout.

For professionals aiming for creative industries like illustration or graphic design, a bit of color can make your application pop. Even then, it’s important to strike a balance between creativity and professionalism, so your cover letter’s text remains the hiring manager’s primary focus.

Key Takeaways

And that’s all there is to what you should include in your cover letter!

Hopefully, after reaching the end of our article, you feel confident that your cover letter covers all the necessary bases. Good luck on your job hunt!

But before we say goodbye, let’s briefly recap what we've covered so far:

• Your cover letter should be concise and avoid any irrelevant information. The hiring manager is interested in what you can do for the company, not in any personal information that doesn’t relate to the job.
• Overly long paragraphs and a messy layout can leave a bad impression. Instead of trying to format everything yourself, use an online cover letter builder.
• Our online resume builder offers resume templates and matching cover letter templates that you can use to create a stylish and professional job application in minutes.
• Dedicate a portion of your cover letter’s main body to express your genuine interest in the company and the specific role. Do some research beforehand so you can identify several things you genuinely like about the company and position you’re applying for.
• End your cover letter with a strategic call to action. This shows the hiring manager you’re eager to make it to the next step of the hiring process, and it makes it more likely for them to reach out to you.

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The Ultimate Cover Letter Writing Guide

The complete guide to writing an effective cover letter.

Certified Professional Resume Writer

Any of these sound familiar? The simple answer is yes, having an effective cover letter is completely necessary and highly recommended and we’ll tell you  why you need a cover letter as well as a resume!

When you’re applying for a job, whether it be for an  entry-level  position after graduating or for a high-level executive vacancy with a  professional resume , a  cover letter is essential to make your application stand out .

Without this extra introductory letter, a resume alone could easily be discarded by a hiring manager. CareerBuilder  estimates you’re  10% more likely to miss out on an opening  if you don’t include a cover letter.

Writing a good cover letter  it’s not a skill many many people master, but that doesn’t mean it’s an impossible feat!

With our complete  cover letter guide , you’ll learn  how to write a cover letter  that will attract the hiring manager and convince them to read your winning resume.

What is a cover letter?

A cover letter is an extension to your job application.  It is not obligatory but including a well-written cover letter is  strongly advised by all human resource experts . By definition, a cover letter is an accompanying, explanatory letter.

All  jobseekers need a sales pitch  of sorts, they need to hook the reader and demonstrate to the hiring manager why they are the right person for the vacancy on offer. This style of  self-marketing for a job application  must come in the form of a  winning resume and cover letter combination  that complement one another.

A simple cover letter is an introduction to the candidate  behind the qualifications and experience. The aim is to show a prospective employer how you can take on the role and  what you can offer the company  in question.

Cover letters generally  follow a basic structure  and can be in either hard or digital format, that is to say, either printed and sent via regular mail or as a document scanned and attached to send digitally, or written directly in an  email cover letter .

Why include a cover letter on a job application?

If you want to stand any chance at all of  catching the eye of a potential employer , it is  imperative to include a cover letter  with your job application.

Simple – even if you  create an effective, outstanding resume , using all the right keywords and qualifications etc. it’s possible there are candidates more qualified than you or with more experience so it’s necessary to  add a cover letter to back up your resume  and allow the hiring manager to see more of your personal side that is relevant to the vacancy.

• The cover letter demonstrates your communication skills.
• The cover letter serves as an introduction to the resume.
• The cover letter can be used to emphasize certain skills, or mention skills that you couldn’t fit on the resume (it serves as an addendum).
• The cover letter is what you customize for each position, to show why you are the right person for “That” role, as opposed to the resume which stays pretty much the same for all applications.

A cover letter is the added value  that you need in a job application to ensure the call-back you’ve been waiting for.

To  create a unique, tailor-made job application , each candidate should use a cover letter to highlight their strengths and  elaborate on relevant achievements  that demonstrate their ability to take on the new responsibilities.

Is it practically always sensible and  appropriate to write a cover letter to accompany a resume for a job application  that should be customized for the role you’re applying to including any explanations of information that might be missing from the resume, such as employment gaps, traveling, periods of study etc.

The only time it is acceptable to not include a cover letter in your job application is if the job listing specifically requests that you do not.

Advantages of Writing a Cover Letter

A cover letter directly adds to the likelihood that you are called in for an interview and  gives you a better chance of being hired .

If you’re successful in  writing an effective cover letter , it will offer you the following advantages:

• Hiring managers will see your added effort
• Demonstrates you put in the time to learn about the company
• It will add a personal touch to your application
• It shows your enthusiasm for the opening
• Hiring managers will become acquainted with your best qualities

Knowing exactly what is in a cover letter will ensure that it gives you a  major advantage  over the other applicants.

What are the 3 Types of Cover Letters?

Adding a cover letter is almost always essential, but  choosing the appropriate letter  will also be key. Depending on the job post you are applying for, you will need to select the best type of letter to send along with your resume.

There are  3 types of cover letters  that you can send to a hiring manager. The 3 types are:

• Application cover letters
• Letters of Interest
• Email Cover letters

The letter you write is influenced by  whether you are going to apply for a job directly , citing a referral, or asking about vacancies that are not advertised.

Whatever the case may be, ensure that the cover letter is  specific to the job vacancy . It’s always important to avoid making a generic cover letter for every single job you apply for.

So, what are the 3 types of cover letters you should consider sending to a job recruiter?

Application Cover Letter

This is your  classic cover letter  that you send to a hiring manager when you spot a company advertising a job opening. When you want to directly apply for a position, it is mandatory to send this, unless you are specifically asked not to.

Using this letter, you can mention why you want to work for a specific company and why you are the perfect candidate for the position.

Letter of Interest

Say you notice a company that you would really like to work for. It fits your sector, and you know it offers great benefits and good pay. However, you  can’t find any openings  that match your skill set.

If that’s the case, you don’t need to sit around and wait for the company to have a job vacancy. You can take action with a letter of interest. This type of cover letter  states your interest in being employed  by a company that isn’t currently advertising any vacancies.

This type of letter goes by a couple of other names, such as:

• Letter of intent
• Statement of interest

Of course, since there is no vacancy there is no role you can specifically mention, which is the major difference between a letter of intent and a traditional cover letter. Your objective will be to  advertise yourself well enough  that an employer will just have to interview you.

Email Cover Letters

Over the years, the job application process has shifted to a nearly  100% online hiring process . Due to this, it may be necessary to send your cover letter  in an email  as part of your job application.

While applying, there may not be an option to upload your cover letter. Or maybe you would just like to send it in the  body of your email along with your resume . You can send it in one of two ways, in the body of your email or as an attachment (in PDF).

How to write a cover letter

A cover letter, although  short in length  generally, can take time to elaborate as it is important to get it right. Sometimes, due to the scarce space for writing, candidates find it difficult to know  what to include in a cover letter  and  what to leave out .

However, knowing  how to do a cover letter  can make all the difference to your job application and be the just the thing to capture the attention of a hiring manager.

A  professional cover letter  should be well-formatted, following a structure with a header, an opening paragraph, a second main paragraph, a final closing paragraph and a closing with signature/electronic signature.

To  begin writing a cover letter for a job application , candidates should analyze their skills, qualifications, accomplishments and experience to  decide which are the most fundamental aspects to include  in their personalized cover letter.

Next, each jobseeker will have to  select the most job-relevant  of these elements to include by  comparing them with the required or desired qualifications and experience  in the job description.

Finally, the applicant should choose some  memorable examples which demonstrate evidence  of each element included in their cover letter, aiming to  tell a story  which shows their aptitude concerning each skill or qualification.

Jobseekers should also ensure to explore  how to make a cover letter  for their specific role or industry because, similarly to resumes, each cover letter should be  tailored for the vacancy  and company to which it will be sent.

It is vital for candidates to  consider several factors when it comes to writing their professional cover letter . A jobseeker must review their  resume work history section  as well as any skills and honors included to find the  most pertinent experiences  that can be explored further. Detailing examples of when a candidate demonstrated certain abilities or expertise is how a candidate can convince a hiring.

One way to create a winning cover letter is to use an  online cover letter creator  or take advantage of cover letter templates as a stepping stone as well as checking out cover letter examples that can serve as a great source of inspiration for you to make your own  unique cover letter .

Our  cover letter builder  forms part of our resume builder and allows jobseekers to create a more complete job application. Users can write their cover letter with pro tips and design help thanks to our pre-designed templates. Read our  cover letter writing guide  to get to grips with  cover letter writing techniques  and tips before using our online cover letter builder!

How to Structure a Cover Letter

The  structure and layout of a cover letter  is essential to make sure the letter displays each point that you wish to get across  clearly and concisely . This means it’s necessary, in general, to follow a commonly-accepted format for an effective cover letter.

Similarly to a  resume format , designing and  writing a cover letter has certain rules  which should be adhered to in order to convey the necessary information in a brief and to the point introductory letter.

Check out some of the  cover letter best practices  as advised by human resources experts below:

• It’s imperative to  begin a cover letter with a header , including the candidate’s name and contact information as well as the date. This  primary cover letter section  can also include the job title, website and other relevant personal information.

Following this, the  letter should include the details of the company  and person to whom you are writing, with the full name, job title or team, company name and address.

• The main body of a cover letter should be divided into  three sections : an introduction, a bullet list of accomplishments followed by a paragraph highlighting skills, and a closing paragraph inviting the hiring manager to contact you. By using bullet points when detailing your achievements and capabilities, you can make sure that recruiters will be able to quickly pick out key information. This is especially important as studies have found that recruiters spend very little time reading each individual application.
• Finally, the letter should be electronically or physically signed with your full name in a formal manner.

The universally-accepted  cover letter length  is no longer than one letter page, which in total has about  250-300 words  for the main body of text.

Don’t  repeat information  or be too detailed because hiring managers simply do not have the time to read it all and will simply skip to the next one.  Resumes that run over 600 words  get rejected 43% faster and cover letters can easily fall into this trap too.

Keep your cover letter short and sweet and to the point!

Get more  cover letter formatting advice  in our guide on  how to format a cover letter  with tips and information about all aspects of a good cover letter structure.

Cover letter advice

The  importance of including a cover letter  with your job application is often overlooked by jobseekers of all categories, however this can seriously reduce your possibilities of getting an interview with a prospective employer.

Therefore you need not ask yourself  when to write a cover letter  because the answer is just that simple – it is  always appropriate to include a cover letter in your job application , unless the listing explicitly requests that you do not.

Check out the following  expert cover letter tips  to create a winning cover letter that will convince the hiring manager to give you a call:

• We may be quite repetitive with this one but the sheer quantity of resumes and cover letters that are disregarded simply for forgetting this  vital and basic rule  is incredible:  USE A PROFESSIONAL EMAIL ADDRESS  for your contact details and that does not include your current work email but a personal, suitable email address.
• It is essential to remember to  maintain your focus on the needs of the company  you’re applying to and the requirements and desired abilities of the ideal candidate for the role.  Do not focus on how you can benefit  by becoming a member of their team, but on how the team can make the most of your experience and knowledge.
• Remember to  highlight your transferable skills , especially in cases where you may not meet all the required qualities in the job description such as in student resumes and cover letters.
• Each  cover letter for a job application, cover letters for internships , for further study or even volunteer experience should be  tailored to their specific organization  and position with the pertinent keywords.
• Use specific examples to demonstrate the candidate’s individual capacity to take on the role and  tell a story with your cover letter  to convey more of your personality and passion towards the sector or profession.
• Towards the  end of a cover letter , each candidate should write a convincing finish to entice the hiring manager and in sales terminology “ seal the deal ”.
• Finally when you have completed your polished cover letter, potentially  one of the most important steps  in the process is to  PROOFREAD . Candidates should request that a friend, mentor, teacher or peer takes a look at their cover letter for not only  grammatical and spelling errors  but also any  unwanted repetition or unrelated information .

Some jobseekers doubt  whether a cover letter is necessary or not , but as most human resource professionals agree without a well-written cover letter, candidates lose the  possibility to demonstrate different aspects of their profile  from those included in their resumes which could easily be the deciding factor in your application!

An easy and fast way to write an effective cover letter for a job application is to employ an  online cover letter creator  that will offer advice on  how to complete a cover letter with examples  and HR-approved templates.

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How To Write an Email for a Job in 2024

What is a job application email?

How to send a job application email, what should be included, how to write an email for a job, additional tips for writing a job application email, email for job application: examples, final thoughts.

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A job application email is a message that makes the first impression on your future employer. In this article, we will find out how to write an email for a job, tell the hiring company about your experience and show you are the best choice for the suggested position without being too boastful or pushy.

Your resume represents your experience, but your cover letter shows your attitude and personality, which sometimes is even more important. It also sends a message on whether you are able to follow instructions, focus on what’s most important and value your future coworkers’ time. Let’s learn some tips on how to write a professional resume cover letter.

A job application email or a cover letter is a message you write to your potential employer when applying for a job. Usually, the employer posts a message about an open position on a recruiting resource, on a company website or on social media. Then the potential employees send the employer their resumes attached to the job application letter, where they tell the hiring company about their experience and expectations.

Simply write a new message from your mailbox and attach the resume to it. 

Make sure your email address is appropriate and makes you look professional. The most common format is the first and the second names before “@” or any combination of those. 

Check your grammar and layout to make sure your cover letter is easy to read.

When you are ready to go, don’t forget to attach the resume to your email. 

It also might be a good idea to send a test email to your email address to check everything for the last time and test the final layout.

• Full name and contact information.
• A short introduction to your professional biography. It should be brief and focused on what the hiring company asked about in the job ad. If you apply for a sales manager job a long description of your career in the music business might not be appropriate if the hiring manager has not asked about it specifically. The key logic is explaining why you think you are a good fit for the position and what you have to offer to the company.
• A link to your LinkedIn profile. Providing links to other social media is a subject to think about, because it really depends on what you post there and what position you apply for. Provide those only if you are hundred percent sure that it will be a benefit for you.
• An explanation of how you will follow up (or how the hiring manager can get in touch with you).
• Attachments. Your resume and other documents with information about your professional biography, if required.

There are certain rules for any cover letter. Let’s browse those to learn to write a good job application letter that will make a great first impression and will let you proceed to the job interview.

Write a clear subject line

Hiring managers receive dozens of job application emails daily. Value their time and focus: write a short and clear subject of your message to let them see what role you apply for.

The hiring company sometimes simply asks to use a certain subject line: they write it in the job ad. In this case, it is very important to follow the instructions strictly so that your email is not lost when the hiring manager browses candidates for a certain role.

If the subject line is not specified, just use the name of the position as a subject and your first and second names.

Include a salutation and introduce yourself

Your email greeting sets the tone of voice of your email. Usually, the job application email salutations are formal, but there may be some exceptions, for example, if the tone of voice of the job ad is extremely informal and it’s obvious that the hiring company appreciates the same.

Make the salutation brief and try to focus on what’s important for the employer right in the first lines. For example, if the job ad says you should have fluent written German, you can introduce yourself as a copywriter in German with dozens of publications, even though it is one of the four languages you speak.

Be short and professional

Trying to tell every little thing about your career and describe every irrelevant achievement shows a lack of self-confidence and professional manners. Focus on the job ad and describe yourself as a perfect employee for the exact role by specifying how you match every employer’s expectation.

Show that you are result-oriented. If the employer asks you to describe your experience in social media management, present the task and the result in figures. Avoid long process descriptions: save those for the job interview.

Prepare your resume

Your resume must include your past job positions, the tasks you completed and the best achievements you earned. 

Your resume should be brief, even if you have 30 years of experience. If so, it might be a good idea to merge several projects into one big point and give an overall description of what were your tasks during that period. 

It might be great to add references from your past jobs to the resume, so that the hiring manager could contact your previous employers and get their opinion about working with you.

Same as with the cover letter, the spelling and layout should be fine. Send a copy of your resume to several people you trust to have a look at it and give you some recommendations. It is even better if you can contact a career consultant who will give you recommendations on your professional presentation, focus on what’s most important in terms of the role you are applying for and even will help you get ready for the job interview.

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Sample Cover Letter for a Freelance Writer - Examples & Tips

Learn how to write the perfect cover letter for a freelance writer. Get expert tips, samples, and examples to land your dream job today!

Mrinmoy Das

Read more posts by this author.

In the competitive world of freelance writing, crafting a compelling cover letter can make all the difference in landing your next gig. A well-written cover letter for a freelance writer can showcase your writing skills and highlight your qualifications, personality, and passion for the job.

It's your first opportunity to make a strong impression on potential clients and differentiate yourself from other freelancers. This comprehensive guide will walk you through the essentials of writing an effective cover letter tailored for freelance writing opportunities.

Sample cover letter for a freelance writer [Beginners & Freshers]

[Elizabeth Scott] [Your Address] [City, State, ZIP Code] [Your Email Address] [Your Phone Number]

[Client's Name] [Client's Company] [Client's Address] [City, State, ZIP Code]

Dear [Client's Name],

I hope this message finds you well. I am Elizabeth Scott, an aspiring freelance writer eager to bring my creativity and dedication to your [Client's Company]. Although I am beginning my freelance writing career, I am confident that my fresh perspective, strong work ethic, and commitment to excellence make me a great fit for your company.

Throughout my academic career and personal projects, I have developed a love for writing and storytelling. I have honed my skills through various writing assignments, such as blog posts, essays, and creative pieces. I aim to leverage this foundation to produce engaging, high-quality content that meets your needs.

Here are some key points about my qualifications:

Strong Writing Skills: Developed through academic coursework and personal writing projects. Ability to write clear, concise, and well-structured content.

Research Abilities: Proficient in conducting thorough research to ensure content accuracy and depth.

Quick Learner: Eager to absorb new information and feedback. Continuously improving my writing skills and staying up to Date with industry trends.

Passion for Storytelling: A genuine enthusiasm for creating content that resonates with readers and drives engagement.

I am excited to contribute to your projects and help you achieve your content goals. Enclosed, you will find samples of my writing that demonstrate my capabilities and potential.

I would love to discuss how I can contribute to your projects and help [Client's Company] thrive. Thank you for considering my application. I look forward to the possibility of collaborating with you.

Thanks & regards,

[Elizabeth Scott]

[Social Media Profile Links] [Website Link if any]

Sample cover letter for a freelance writer [Experienced Individuals]

[Jim Johnson] [Your Address] [City, State, ZIP Code] [Your Email Address] [Your Phone Number]

I hope this message finds you well. My name is Jim Johnson, and I am a freelance writer with over [number] years of experience creating engaging, SEO-friendly, and high-quality content across various niches. I am excited to contribute to [Client's Company]. I believe my background aligns well with your needs.

Throughout my career, I have developed a flair for transforming complex ideas into clear and compelling narratives that resonate with readers. My portfolio includes blog writing, news articles, white papers, E-books, and marketing copy. I have experience working in different domains, such as technology, health, and finance. These experiences have honed my ability to adapt my writing style to different audiences and formats.

Here are some key qualifications and experiences:

Writing Experience: Over [number] years of freelance writing experience, with a diverse portfolio covering many domains.

SEO Expertise: Proficient in using SEO best practices to enhance organic reach and traffic.

Research Skills: Proficient at conducting thorough research to produce accurate, insightful, and informative content.

Content Versatility: Experienced in crafting various content types, including blog posts, articles, white papers, and marketing copy.

Client Communication: Proven track record of working closely with clients to understand their needs and deliver content that exceeds expectations.

Editing and Proofreading: Strong attention to detail, ensuring all content is grammatically correct, error-free, and aligns with the brand's tone.

I am drawn to [Client's Company] because of your innovative approach to [specific aspects related to the company]. I am eager to bring my skills and passion for storytelling to your team and help you achieve your content goals. My aim is not just to meet your expectations but to exceed them by delivering high-quality work.

I would love to discuss how I can contribute to your company's projects and help [Client's Company] grow. Thank you for considering my application. I look forward to the possibility of working with you.

[Jim Johnson]

How To Write a Cover Letter for a Freelance Writer

Start with a Strong Introduction: Address the recipient by name if available. If you don't have the name, you can use "Dear Hiring Manager" or "To Whom It May Concern." Briefly introduce yourself and express your interest in the freelance writing position.

Highlight Relevant Experience: In the body of the cover letter, focus on your relevant experience as a writer. Mention any previous freelance writing projects you've completed, platforms you are active in, or clients you've worked with.

Highlight specific skills that make you a great fit for the job, such as research abilities, adaptability to different styles of writing, meeting deadlines, and proficiency with relevant software and tools.

Showcase Your Writing Style: Your cover letter is a sample of your writing skills. Make sure it's well-written, error-free, and engaging. Use clear and concise language and tailor your writing style to match the company's tone.

Knowledge about the Company: Research about the company you're applying to and demonstrate your understanding of their brand and content style. Mention specific articles or projects they've worked on that you admire and explain how your skills and experience align with their needs.

Mention Relevant Education and Certifications: If you have any relevant education or certifications, such as a degree in journalism or a writing-related certification, mention them briefly in your cover letter.

A Strong Closing: Close your cover letter by reiterating your interest in the position and thanking the recipient for considering your application. Include a polite request for an interview or further discussion and provide your contact information.

Links to Social Media and Website: As a freelancer, you should grow your social media accounts and website, as they strongly indicate that you're a professional freelance writer.

Formatting and Proofreading: Make sure your cover letter is error-free and easy to read. Use a professional font and standard font size. Consider asking a friend or colleague to review it for you as well.

Customize for Each Application: Customize your cover letter for each freelance writing job you apply for. Tailor your language and examples to match each client or publication's specific requirements and preferences.

What Should You Include in a Freelance Writer Cover Letter

Introduction:

Express your interest in the freelance writing position.

Mention where you found the job posting

Provide a brief overview of your experience as a freelance writer and your enthusiasm for the role.

Relevant Skills & Experience:

Detail your relevant experience as a freelance writer:

Previous clients or publications you've worked with.

Types of writing projects you've completed (articles, blog posts, copywriting, technical writing, etc.).

Any specialized niches or industries you have experience in.

Hard Skills:

Writing Proficiency: Highlight your ability to write concise and engaging content.

Research Skills: Emphasize your ability to conduct thorough research to gather information

SEO Knowledge: Mention your understanding of search engine optimization (SEO).

Proficiency with Softwares and Tools: Mention any software or tools you're proficient in, such as Microsoft Word, Google Docs, WordPress, or content management systems (CMS).

Technical Writing Skills: If applicable, highlight your ability to write technical or instructional materials clearly and precisely.

Soft Skills:

Adaptability: Showcase your ability to adapt your writing style and tone.

Time Management: Highlight your ability to manage multiple projects simultaneously.

Communication: Emphasize your effective communication skills, both written and verbal.

Attention to Detail: Mention your keen eye for detail and commitment to delivering high-quality, error-free content.

Creativity: Highlight your creative approach to generate original ideas and concepts.

Alignment with Company:

Explain why you're interested in working for the specific company.

Mention any research you've done about the company's values, mission, or recent projects.

Express how your skills and experience align with the company's needs and goals.

Express gratitude for considering your application.

Invite further discussion and provide your contact information.

Mention your availability for an interview.

Tips on Formatting Your Freelance Writer Cover Letter

Use Clean and Professional Font: Choose a readable font such as Arial, Calibri, or Times New Roman. Keep the font size between 10 and 12 points for optimal readability.

Maintain Consistency: Ensure consistency in formatting throughout your cover letter. Use the same font, font size, and text alignment throughout the document.

Use Clear Headings and Subheadings: Organize your cover letter with clear headings and subheadings to guide the reader through the content. Use bold and slightly larger font sizes to make headings stand out.

Separate Sections with White Space: Use ample white space between sections and paragraphs to improve readability and reduce clutter.

Align Text Appropriately: Align your text to the left for a clean and professional appearance.

Include Bullet Points: If you need to list your skills, experiences, or achievements, consider using bullet points for clarity.

Use of Bold and Italics: Use bold or italics to emphasize important points or headings.

Include Ample Margins: Leave sufficient margins on all sides of the page to ensure your cover letter looks well-balanced and professional.

Proofread Carefully: Before sending your cover letter, proofread it carefully for spelling mistakes, grammatical errors, and formatting inconsistencies.

Save as a PDF: When submitting your cover letter electronically, save it as a PDF to preserve formatting across different devices and platforms.

In addition to this freelance writer cover letter, we have an extensive library of cover letter examples tailored to different job types.

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Common Mistakes to Avoid When Writing a Freelance Writer Cover Letter

Don't Use a Generic Template: Avoid using a generic cover letter template. Tailor your cover letter to each job application to demonstrate your genuine interest and suitability for the role.

Focusing Too Much on Yourself: Avoid making your cover letter only about yourself. Instead, focus on how your skills and experiences can benefit the company and meet its needs.

Not Researching the Company: Failing to research the company can make your cover letter seem generic and insincere. Learn about the company's mission, values, and recent projects, and tailor your cover letter accordingly.

Being Overly Casual: Avoid being overly informal or casual in your cover letter. Maintain a professional tone and language throughout.

Making Spelling and Grammatical Errors: Proofread your cover letter carefully and consider using a spell checker or asking someone else to review it.

Being Too Long: Keep your cover letter clear, concise, and to the point. Avoid rambling or including unnecessary details that don't directly relate to the job.

Falsifying Information: Be honest and truthful in your cover letter. Exaggerating your skills or experiences or providing false information can damage your credibility.

Neglecting to Include Contact Information: Include your contact information (email address and phone number) in your cover letter so employers can easily reach you.

Not Following Instructions: Pay close attention to any specific instructions regarding the application process or required documents in the job posting.

No Follow-Up: After submitting your cover letter and resume, consider following up with an email or phone call to inquire about the status of your application. This demonstrates your continued interest in the position and keeps you on the employer's radar.

Crafting a compelling cover letter for a freelance writer is essential for standing out in a field full of freelancers. You can increase your chances of impressing potential clients or employers by avoiding common mistakes such as using generic templates, neglecting to research the company, and making spelling and grammatical errors.

Focus on showcasing your relevant skills and experiences, demonstrating your enthusiasm for the role and the company, and maintaining a professional tone. With careful attention to detail and a well-crafted cover letter, you can make a strong impression and land your next freelance writing opportunity.

This article has been written by Mrinmoy Das. He works as a content writer at Vantage Lens . His areas of interests range from heavy metal to history. He has a passion for storytelling, and he crafts compelling narratives that resonate across diverse audiences.

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