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7 Sales Presentation Examples for Successful Pitches

A successful sales presentation can significantly influence a potential client’s decision-making process. It needs to be engaging, informative, and persuasive.

This guide explores the components of an effective sales presentation, and best practices for creating one, and provides seven exemplary sales presentation templates from various sources.

What Is a Sales Presentation?

A sales presentation is a strategic dialogue designed to persuade a potential client or customer to purchase a product or service. It typically involves a detailed explanation of the product’s features, benefits, and potential return on investment.

What Is Included in a Sales Presentation?

A sales presentation typically includes sections on:

• Introduction : Brief introduction of the company and the presenter.
• Customer Needs : Identification of the client’s needs and how they align with the product or service.
• Product/Service Details : Detailed information about the product or service, highlighting unique selling points.
• Success Stories : Real-life examples or case studies demonstrating the value of the product or service.
• Pricing and Packages : Overview of pricing options and any customizable packages.
• Call to Action : Strong conclusion that prompts the audience to act or decide.

Sales Presentation Best Practices

Creating an effective sales presentation involves several best practices:

• Tailor Your Message : Customize the presentation to address the specific needs and interests of your audience.
• Keep It Concise : Focus on key points to maintain the audience’s attention and keep the presentation within an appropriate timeframe.
• Use Visuals : Employ charts, graphs, and images to make your points clearer and more engaging.
• Rehearse : Practice your presentation multiple times to ensure smooth delivery.
• Engage Your Audience : Encourage questions and interact with the audience to make the presentation more dynamic.

7 Sales Presentation Examples

1) piktochart: “sales pitch examples”.

Piktochart’s Sales Pitch Examples illustrate how to effectively communicate the value of your product or service. These examples showcase various strategies to capture and retain the audience’s interest, making them highly practical for anyone looking to enhance their sales presentations.

Canva Sales Presentation Template offers visually appealing templates designed to make sales presentations more engaging. These templates are easy to customize and suitable for a wide array of industries, helping presenters create professional-looking presentations effortlessly.

2) Slidebean Sales Pitch Deck Template

Slidebean Sales Pitch Deck Template is designed to streamline the creation of impactful sales presentations. The template guides users through structuring an effective pitch, emphasizing the art of storytelling to captivate potential investors and clients.

3) Prezi Sales Plan Presentation Template

Prezi Sales Plan Presentation Template offers a dynamic way to engage audiences with its distinctive zoomable canvas. The template allows sales professionals to outline their strategies and goals in a visually engaging sequence that captures the natural flow of a sales process.

It is designed to help presenters illustrate complex sales plans through a structured yet flexible narrative, enabling the audience to follow along through a visual journey of targets, tactics, and expected outcomes.

4) Queza : Pastel Color Sales Marketing Powerpoint

Queza : Pastel Color Sales Marketing Powerpoint from Envato Elements is designed with pastel colors and a clean, modern aesthetic, making it ideal for sales and marketing presentations that require a fresh and inviting look. This PowerPoint template is versatile, featuring a range of slide layouts that can be used to showcase products, market analysis, sales strategies, and more.

5) SlideSalad Sales Deck PowerPoint Templates

SlideSalad Sales Deck PowerPoint Templates ****offer a comprehensive sales deck that is robust and creatively appealing, ideal for making impactful sales presentations. It features hundreds of unique slides designed for various sales niches, allowing for extensive customization.

6) Solua : Cyber Monday Sale Event Powerpoint

The Cyber Monday Sale Event PowerPoint on Envato Elements is a powerhouse for creating high-impact sales presentations. This template features a modern design that effectively combines bold colors and sleek layouts to capture audience’s attention. It includes multiple slide options to showcase products, promotional offers, and pricing strategies.

7) SlideModel Sales Pitch Presentation Template

SlideModel Sales Pitch Presentation Template offers professionally designed templates tailored for sales presentations. These templates are structured to facilitate clear communication of complex data, strategic alignment, and persuasive storytelling. They are particularly useful for sales teams looking to present data-driven arguments effectively.

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Table of Contents

What Is a Sales Pitch?

Components of an effective sales pitch, let's explore each of these components in more detail, strong opening hook, pain point identification, tailored value proposition, case studies or social proof, memorable close with call-to-action, how to make a perfect sales pitch with ai voice assistant, here's how you can use a voice assistant to craft and deliver the perfect sales pitch:, sales pitch examples, elevator pitch, email pitch, phone pitch, in-person pitch, best practices for crafting the perfect sales pitch, 1. know your audience, 2. keep it concise, 3. focus on benefits, not features, 4. use storytelling, 5. leverage data and statistics, 6. practice active listening, 7. anticipate and address objections, 8. end with a clear call-to-action, 9. follow up promptly, 10. continuously refine your approach.

• A strong opening hook
• Clear identification of the prospect's pain points
• A tailored value proposition
• Relevant case studies or social proof
• A memorable close with a clear call-to-action

• Research and Preparation: Use your voice assistant to dictate notes about your prospect as you conduct research. Say something like, "Voicenotes, add note: Prospect Company X recently expanded into European market, potential pain point around localization."
• Outline Your Pitch: Structure your sales pitch by speaking it out loud to your voice assistant. For example, "Voicenotes, create new sales pitch outline for Company X. Section 1: Opening hook about European expansion challenges."
• Practice and Refine: Use your voice assistant to record yourself delivering the pitch. Play it back to identify areas for improvement in content, tone, and pacing.
• Customize on the Fly: Before a sales call, quickly add prospect-specific details to your pitch by voice. "Voicenotes, update Company X pitch: Include mention of their recent acquisition in Germany."
• Capture Follow-up Actions: After delivering your pitch, use your voice assistant to record action items. "Voicenotes, add task: Send Company X case study on successful European market entry."
• Analyze Pitch Performance: Use your voice assistant to record notes immediately after each pitch. "Voicenotes, add pitch feedback: Prospect responded well to ROI data, need more industry-specific examples next time."

• Reduce data entry time by 75%
• Improve data accuracy by 98%
• Boost overall productivity by 20%

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Crafting a winning sales pitch: 22 Proven examples to inspire you

• September, 26 2024

Table of contents

Your sales pitch is just as important as the product you’re trying to sell. It captures attention, establishes trust, and addresses customer needs. Looking at successful sales pitch examples can help you craft the perfect pitch that will not only land the deal but also secure long-term customer advocacy and differentiate your company from the rest.

In this blog post, we’ve put together 22 sales pitch examples from companies and individuals we’ve interacted with. We’ve also included tips on creating the ultimate sales pitch and what you should never include in your pitches.

Time to attract investors by making your product shine. But first, let’s start with the fundamental question.

What is a sales pitch?

A sales pitch is a short, persuasive message designed to explain the value of a product, service, or idea to a prospective customer or investor.

A good sales pitch makes potential clients want to explore your offer even further. It sparks interest and closes the gap between awareness and action , pushing prospects closer to a sale. The difference between a good and a great sales pitch? A great sales pitch helps build credibility and loyalty, turning one-time customers into recurring ones.

Sales pitches are used in different contexts. These are some of the most common ones:

• In-person meetings: This includes client meetings, networking events, or investor presentations, where body language and personal rapport play a significant role.
• Email: A written pitch that must be concise and engaging to grab attention in a crowded inbox. It often includes personalized messages and value propositions relevant to the recipient.
• Phone calls: This pitch is more dynamic, allowing immediate feedback and adjustments based on the client’s responses. It is ideal for qualifying leads or setting up further meetings.
• Virtual meetings: This requires a balance of in-person techniques applied to a digital medium.
• Social media: Short, targeted pitches can be used to engage customers or prospects directly through social media platforms, emphasizing quick, impactful messages.

22 real-life sales pitch examples

Sales pitches vary significantly in structure and style, depending on their audience, context, and objective. Here’s a collection of different sales pitch examples that we’ve received over time.

Business pitch examples

A business pitch is a short presentation where an entrepreneur conveys the value of their business to potential investors or customers. The goal is to generate interest, build trust, and secure a desired action, whether that is investment, partnership, or sale.

1. Investor pitch

Hi! I’m Jason from Company X. We specialize in cloud communication platforms that allow businesses to integrate messaging, voice, and video into their applications via APIs .

Currently, the SMB and enterprise market is facing challenges in scaling customer communication while maintaining personalization and keeping costs manageable. This results in missed customer touchpoints and poor engagement, which ultimately affects business growth.

We offer an SMS communication platform that solves this problem by allowing businesses to automate and personalize their text messages at scale. Our solution is unique because it provides highly customizable API integration, enabling businesses to manage communications through their own systems.

The total addressable market for this solution is estimated at $62 billion globally. We plan to capture 5% of this market over the next three years, with an expected annual revenue of $3 billion.

Our revenue model includes pay-as-you-go and subscription fees based on API usage. We’ve already secured over $1 billion in revenue and a broad customer base, including Fortune 500 companies in our growth stage, and we project a 30% annual growth rate over the next year.

We’re seeking $200 million in funding in exchange for equity to further scale our operations, expand our marketing, and grow our international customer base. Our projected ROI for investors is 20%, and we plan to reach further profitability milestones by 2025.

I’d love to answer any questions or provide further details on how we can grow together. Let’s set up a meeting to discuss our financial projections in more detail.

Why we like it

• The business model mentioned gives investors insight into how Company X plans to generate revenue.
• Showing early-stage progress provides proof that the business model is already gaining traction.

2. Partnership proposal pitch

Hi Textmagic! I’m John, representing Company X. We’ve been following Textmagic, and we believe there’s great potential for collaboration between our companies.

At Company X, we specialize in marketing automation and customer service software. We’ve noticed that Textmagic excels in SMS marketing and customer communication solutions. We believe there’s a strong alignment in our goals, specifically around helping businesses improve customer engagement and streamline communication.

We propose a strategic partnership in which Textmagic and Company X collaborate to integrate SMS capabilities into our platform. This would allow users to manage SMS campaigns directly from our interface. As a result, we could expand our market reach, innovate communication tools, and offer a more complete solution for our customers.

We’d love to set up a meeting to discuss this opportunity further and outline the potential structure of this partnership. Would next Thursday at 10 AM work for you?

I look forward to your thoughts and setting up a time to explore this further.

• By suggesting a meeting and providing a date and time option, the pitch smoothly transitions from proposal to action.
• This keeps the momentum going and shows that the sender is serious about moving forward, reducing friction for the potential partner.

3. Business-to-business (B2B) sales pitch

Hi, Textmagic team! I’m Jamie from Company X. We’ve been working with businesses like yours to optimize customer communication workflows, and I believe we can help you achieve improved response times and more efficient customer service.

From our research and discussions, we understand that Textmagic is facing challenges in scaling support while maintaining personalized communication. Does that align with what you’re experiencing?

Our solution is designed to address these challenges by automating routine customer interactions while keeping personalized touches, freeing up your team to focus on more complex inquiries. We’ve helped companies similar to yours increase customer response efficiency by 30% and reduce support costs by 20%.

We’d love to set up a demo or a trial so you can see the impact firsthand. Would next Monday, around noon, work for a more in-depth conversation or a demonstration?

Thank you again for your time. We’re excited about the potential to work with Textmagic and look forward to helping you achieve your goals.

• Providing social proof with recognizable companies or past clients strengthens credibility.
• By showing measurable outcomes that other companies have achieved, the pitch builds trust and reduces skepticism.
• This makes the solution presented more appealing and reliable in the recipient’s eyes.

Product pitch examples

A product pitch explains the value, features, and benefits of a product or service to a potential customer, investor, or stakeholder. It answers the questions “Why is the product worth buying?” and “How does it solve a specific problem?”.

4. Product launch pitch

Hi, I’m Tim. I’m excited to introduce the Phone X, our latest innovation at Company Y.

We know that consumers and professionals alike have long struggled with limited battery life, lack of processing power for demanding applications, and inadequate camera quality. This problem has caused inefficiencies in workflow, missed photo opportunities, and general dissatisfaction with device performance.

That’s why we developed the Phone X, a solution that redefines mobile performance by combining groundbreaking processing power, all-day battery life, and an industry-leading camera system. Phone X helps users overcome the challenges of complex tasks, stay connected on the go, and capture professional-quality photos and videos.

Millions of pre-orders and early adopters worldwide have already expressed interest in the Phone X. With our extensive global distribution network, robust marketing strategy, and established brand loyalty, we are confident it will have a significant impact on the smartphone industry, setting new standards for mobile innovation.

We’d love for you to experience the Phone X firsthand. Sign up today for an exclusive demo or be one of the first to receive updates. Let’s set up a time to discuss how the Phone X can transform your business or personal experience.

• Mentioning early adopters and the potential market impact adds credibility.
• It shows that the product is already generating interest, which can reassure the recipient that they are being presented with something valuable and viable.

5. Sales demonstration pitch

Hi, Textmagic team! Thank you for joining today. I’m May from Company X, and I’ll demonstrate how our CRM can help you improve customer communication and streamline your sales pipeline .

Based on our previous conversations, we understand that you’re facing challenges in efficiently managing customer interactions across multiple channels. Does that still align with your experience?

Let me explain how our CRM addresses these challenges. First, I’ll show you the omnichannel communication feature that helps with centralizing all customer interactions in one place. This feature allows you to respond to customers faster and track conversations seamlessly, which results in better customer engagement.

With Company X’s automation tools, you can automate routine tasks like follow-ups and data entry. This will save you time and reduce manual workload, allowing your team to focus on more strategic activities.

We’ve worked with companies like Client A and Client B, who’ve seen substantial improvements in customer engagement and sales growth. For example, after implementing our CRM, they were able to reduce response times by 40% and increase customer retention by 25%.

Now that you’ve seen how our CRM works, we’d love for you to try it in your own operations. Let’s schedule a follow-up meeting to customize the solution to your specific needs.

• The introduction to the live demo is simple yet effective, clearly outlining what will be shown and why it’s relevant. 
• It provides context for the demo, ensuring that the recipient knows how each feature relates to solving their specific problem.
• This ensures that the demo remains focused on what matters most to them.

6. Trade show pitch

Hi there! Are you tired of managing customer interactions inefficiently across multiple platforms? We have the perfect solution for you. I’m Jack from Company X, and we’re showcasing our customer enablement tool today.

We know that businesses like yours often face challenges in organizing customer data and streamlining communications, which can lead to lost time, missed opportunities, and increased operational costs.

With our customer enablement tool, you can easily centralize all your customer information and automate communication workflows. It’s designed to boost productivity and enhance customer engagement so you can spend less time on manual tasks and more time on building relationships.

We’re offering live demos throughout the event! Stop by our booth to see how our tool works in real time, or sign up for an exclusive trial.

Here’s some more information. Feel free to come by anytime. I’d love to chat and see how we can help your business.

• The pitch starts with a question that directly addresses a common customer pain point , immediately grabbing attention.
• This is crucial at a trade show, where many competing booths are vying for attention. 
• Tapping into a problem the audience likely experiences quickly engages them and makes them curious to hear more.

Opening sales pitch examples

Your pitch is only as good as its opening. Start by accentuating a common challenge, then introduce your product as the solution. Remember that an impactful start will get your product the attention it deserves.

7. Cold call pitch template

Hi there! My name is Sarah from Company X. I know you’re busy, so I’ll keep this brief.

We’ve been working with companies like Client A and Client A that face challenges with managing customer support inquiries across multiple channels. I’m wondering if you’ve encountered similar issues, such as delayed response times or difficulty tracking customer conversations.

That’s exactly why I wanted to reach out — our product, Y Support Suite, helps companies like yours overcome these multi-channel communication issues, leading to increased efficiency, reduced response times, and improved customer satisfaction.

Would you be available for a 15-minute conversation sometime this week to discuss whether it might be a good fit for you?

• The pitch quickly introduces the solution, explaining how the support suite can solve the recipient’s challenges.
• It connects the benefits directly to the pain points, making the value proposition immediately clear.

8. Networking event pitch

Hi, I’m Emily from Company X. We help companies like yours solve customer service inefficiencies by providing an all-in-one platform that streamlines support across multiple channels.

For example, we’ve helped Client A reduce support response times by 40%, leading to increased customer satisfaction and improved agent productivity. It’s all about creating seamless and efficient customer support experiences.

How do you currently handle multi-channel customer support? I’d love to learn more about your approach.

It was great meeting you! Here’s my card — I’d love to connect further and explore how we might be able to help you improve customer satisfaction and operational efficiency.

• The question used encourages engagement and shifts the conversation to the recipient.
• This makes it feel less like a pitch and more like a two-way discussion, showing interest in understanding their specific challenges.

9. Initial meeting pitch

Thank you for taking the time to meet with me today. I’m Jill from Company X, and I’m excited to discuss how we can help Textmagic streamline customer communication and automate marketing efforts.

Based on our previous conversations, I understand that managing customer engagement and tracking leads has been affecting your business in terms of lost opportunities and a higher manual workload. Is that still correct?

That’s exactly what we specialize in. At Company X, we’ve developed our CRM to specifically address these challenges. Here’s how it works — our CRM provides a centralized platform to track all customer interactions, automate repetitive tasks like follow-ups, and offer detailed analytics to improve marketing and sales strategies.

We’ve seen great results with companies like Client A and Client B. After implementing our CRM, they were able to achieve a 30% increase in lead conversion and a 20% reduction in time spent on administrative tasks.

I’d love to discuss how we can tailor this solution to meet your specific needs. What would be the best next step for us to move forward?

• Jill highlights specific issues the interlocutor may be facing, showing that she’s actively listening and understands their pain points.
• This personalization makes the pitch feel highly relevant and targeted to the interlocutor’s needs.

Marketing pitch examples

Unlike sales pitches, marketing pitches usually reach a large audience and focus more on highlighting a specific brand. Sales pitches aim to close deals and are usually more targeted and solution-focused.

10.  Agency pitch to clients

Hi, I’m Alison from Company X. We specialize in helping companies like Textmagic overcome digital marketing and lead generation challenges.

Based on our research, we understand that expanding your customer base and improving your digital presence are key priorities for you right now. You’re looking to achieve higher brand visibility and more qualified leads, and that’s where we can help.

At Company X, we provide a full suite of digital marketing services, including SEO, paid media, and content strategy designed to address challenges like reaching new audiences and improving conversion rates . Our approach is data-driven and customized for each client, which leads to increased ROI and more organic traffic.

We’ve helped companies like Client A achieve a 40% increase in organic search traffic, and with Client B, we were able to reduce their customer acquisition costs by 30% through targeted paid media campaigns. We’re confident we can replicate that success with Textmagic.

I’d love to set up a meeting to discuss how we can tailor this approach specifically for your business and work together to achieve your growth and lead generation goals. Would next week work for a more detailed discussion?

• The mention of other clients’ success provides tangible, measurable results. This adds credibility, showing that these methods have worked in real-life scenarios.
• It makes it more likely that the recipient will trust the sender to deliver similar results.

11. Brand promotion strategy pitch

Hi, I’m Amanda from Company X. Today, I’m excited to present a brand promotion strategy for Textmagic. My goal is to help Textmagic increase visibility, engagement, and customer loyalty .

From our analysis, Textmagic has a strong foundation in its robust SMS marketing platform and exceptional customer service , but there’s an opportunity to further elevate the brand by improving its digital presence and expanding audience reach, particularly in new markets.

To effectively promote Textmagic, we’ve identified that the core target audience includes small to medium-sized businesses looking for scalable communication solutions and entrepreneurs interested in simplifying their customer outreach.

We propose a multi-channel brand promotion strategy, which I would be happy to share with you during a call. With this strategy, we aim to increase your brand awareness and engagement, as well as improve your customer acquisition and retention.

With this comprehensive brand promotion strategy, we believe we can help Textmagic grow in a competitive market. We’d love to move forward and start implementing these initiatives. How does that sound to you?

• Amanda shows that she has done her homework by acknowledging our company’s strengths and identifying opportunities for improvement.
• This balance between recognition of existing strengths and identifying new growth areas adds credibility to her pitch.

Email pitch examples

Crafting an effective email pitch is mostly about devising a compelling value proposition to capture the recipient’s attention. If you add personalization, you establish an immediate connection and set the tone for a potential sale.

12. Cold outreach pitch

I hope you’re doing well. I’m Jane from Company X, and I wanted to reach out because I noticed Textmagic is experiencing strong growth in its customer communication platform.

Many companies in your industry face customer engagement and retention issues, and I believe we can help. We offer Y CRM, which helps businesses like yours streamline customer communications, automate follow-ups, and improve retention by up to 20%. We’ve worked with clients like A and B, and they’ve seen great results.

Would you be available for a quick 10-minute call next week to discuss how we can help Textmagic achieve similar improvements? Does Tuesday at 2 p.m. work for you?

Thank you for your time, and I look forward to hearing from you.

• Jane touches base on a common challenge faced by other companies in our industry.
• By addressing a known pain point, she positions her product as a potential solution, which quickly grabs the recipient’s attention.

13. Follow-up pitch template

Hello again!

I hope this email finds you well. I wanted to follow up on my previous email about X Support Suite and how it can help Textmagic manage customer support across multiple channels and improve response times. I know you’re busy, so I wanted to see if there’s a better time to chat.

Our solution has helped companies like X and Y improve customer satisfaction by 30% and reduce response times by 40%, and I believe we can do the same for you.

Would you be available for a brief call next week? I’m available on Tuesday at 3 p.m. — let me know if that works for you, or if there’s another time that suits you better.

Thank you for your time, and I look forward to connecting!

• By referencing the previous email, the sender ensures continuity in the conversation without being repetitive.
• This helps refresh the recipient’s memory without having to go into unnecessary detail, keeping the message concise.

14. Renewal pitch

I wanted to reach out because your subscription with Company X is coming up for renewal soon, and we’d love to continue our partnership.

We’ve seen your significant improvements in customer engagement over the past year, such as your 25% increase in lead conversion and 30% reduction in response times, and I believe we can continue to help Textmagic achieve even more.

To show our appreciation, we’re offering a 10% discount on your annual renewal if you renew by October 15th. I’d love to set up a quick call to discuss how we can continue to support your business growth.

Please let me know if Wednesday at 2 p.m. works for you, or feel free to contact me if you have any questions.

Thank you for your continued partnership, and I look forward to hearing from you!

• The sender references the successes our company experienced over the past year.
• By focusing on these measurable improvements, they provide concrete proof that the solution is working and delivering value, strengthening the argument for renewal.

Pitch letter examples

The most effective formal pitch letters are short, to the point, and personalized. You need to quickly grab your audience’s attention and introduce your value proposition right from the start.

15. Public relations pitch

Dear Textmagic,

I hope you’re doing well. I am Helen from Company X. I wanted to share a unique story that I think would resonate with your readers.

We recently launched an enhanced suite of automation tools, which addresses the challenge of managing customer relationships at scale. Because of its innovative approach to automating customer interactions and improving workflow efficiency, it’s already gaining attention from leading businesses and tech influencers. 

Given your coverage of business technology and SaaS innovations, I’d love to offer you an exclusive interview with our CEO, Michael Stone, or a demo of our tool’s automation features so you can experience them firsthand. We’re confident it will make for a great story on your blog.

Please let me know if you’d be interested in covering this, and I’d be happy to provide more details or set up the interview.

Thank you for your time, and I look forward to hearing from you soon!

• Helen positions the launch of her company’s automation tool suite as a unique and timely story that aligns with our focus.
• She emphasizes how the tool addresses the challenge of managing customer relationships at scale and highlights the product’s relevance to our audience.

16. Sponsorship request pitch

I hope this letter finds you well. I’m Karen from Company X Events. We are organizing the Tech Innovators Summit 2024, which will take place on March 15th. We’re reaching out because we believe Textmagic would be the perfect partner for this initiative.

The Summit is focused on showcasing cutting-edge innovations in the tech sector and fostering collaboration among industry leaders. It attracts an audience of over 2,000 attendees, including tech executives, entrepreneurs, and decision-makers, which aligns with Textmagic’s target market of innovation-driven professionals.

We believe your sponsorship would not only benefit the event but also provide your brand with significant visibility and engagement opportunities.

As a sponsor, Textmagic will enjoy a range of benefits.

• Brand exposure: Your logo will be prominently featured on event materials, the event website, social media campaigns, and throughout the venue.
• Speaking opportunities: An opportunity to address the audience and showcase your company’s commitment to driving innovation in the tech space.
• VIP access: Exclusive access to VIP networking events, allowing you to connect with key stakeholders, industry leaders, and influencers.
• Custom activation: We’re happy to work with you on custom brand activations, such as interactive demos or sponsored lounges, to create a memorable experience for attendees.

I’d love to schedule a meeting or call to discuss this opportunity in more detail and explore how we can customize the sponsorship package to meet your goals.

Thank you for considering this partnership. We’re excited about the possibility of working together to make Tech Innovators Summit 2024 a success!

• Karen offers custom activations, which add a personal touch.
• This shows that her company is willing to tailor the sponsorship to meet our business goals , enhancing the partnership’s appeal.

17. Formal business proposal pitch

I appreciate the opportunity to submit this business proposal to improve Textmagic’s customer communication strategy. At Company X, we specialize in marketing automation. We’ve helped dozens of organizations just like yours achieve greater efficiency, customer retention, and growth through streamlined communication tools.

Based on our understanding of your needs, we’ve crafted a solution that will help Textmagic overcome fragmented customer communication challenges. Our proposal includes the following key deliverables:

• A detailed plan for integrating our CRM into your current workflow to centralize customer interactions
• Automation of customer outreach and follow-up sequences to reduce manual efforts and improve engagement
• Ongoing support and optimization to ensure the CRM system continues to evolve with your needs

Our solution will increase Textmagic’s efficiency and scalability while also improving customer experience. Our team brings years of expertise in CRM implementation and automation, which allows us to confidently deliver results that align with your company’s growth goals.

We estimate the project will take 6 weeks to complete. The total cost for the implementation and ongoing support is $50,000. We’ve ensured that this pricing is competitive and reflects the quality of service you’ll receive from our team.

I’d love to explain this proposal in more detail and answer any questions you may have. I’m available for a meeting or call at your convenience to discuss how we can move forward.

Thank you for considering our proposal. We’re excited about the opportunity to partner with Textmagic and look forward to the possibility of working together!

• The proposal outlines key deliverables that address the recipient’s pain points in a clear, concise manner.
• They offer a structured plan that’s easy to understand, allowing them to visualize how the solution would work best.

Phone sales pitch examples

Pitching over the phone comes with unique challenges and specificities that differ from other forms of communication, like email or in-person meetings. You’ll need a mixture of verbal communication, active listening skills, and an ability to quickly engage the listener.

18. Telemarketing pitch

Hi! This is Bruna from Company X. I know you’re busy, so I’ll keep this brief. We’re helping companies like yours increase customer satisfaction and streamline support operations with our customer service platform.

Do you currently face challenges with managing multi-channel customer support? If so, I’d love to share how we’ve helped similar businesses solve these issues.

Our platform is designed to centralize customer interactions, automate workflows, and improve response efficiency. For example, after implementing our solution, Client A was able to reduce response times by 40%.

Would you be open to scheduling a quick 15-minute call next week to explore how we can help your business? How does Tuesday at 11 AM work for you?

Thank you for your time, and I look forward to speaking with you soon!

• The mention of Client A reducing response times by 40% offers solid proof of the platform’s effectiveness.
• Providing specific, measurable results adds credibility and makes the value proposition more compelling.

19. Customer service upsell pitch

Hello! I’m Robert from Company X. I noticed you’ve been using our platform for a while now, and I wanted to make sure that everything is going smoothly for you. It seems like you’ve been getting good results from our platform. Have you noticed any areas where it could be improved or where you’d like more functionality?

Based on our experience with other customers, many are upgrading to our Marketing Hub to increase efficiency in managing campaigns and automating workflows. This upgrade could help you improve lead nurturing and save time on manual tasks, driving more conversions.

As a valued customer, we’re offering a 20% discount for your first three months of using our Marketing Hub. Would you be interested in learning more or trying it out?

If you’re open to it, I can get you set up right away or send over more details. What works best for you?

Thank you for being a loyal customer! We appreciate your business and look forward to helping you get even more value from Company X.

• The invitation to learn more or try the platform gives the recipient options, making the ask less pushy and more customer-centric.
• Robert also offers to get the recipient set up right away or send more details, which keeps the conversation open and encourages a response without pressure.

20. Retention call pitch

Hi there! This is Bill from Company X. I wanted to check in and see how everything is going with our service. We value your business and want to ensure that you’re getting the most out of it.

I noticed that you’ve downgraded your subscription, and I wanted to better understand what challenges you’re facing. Are there specific areas where you feel Company X isn’t meeting your needs?

Thank you for sharing that. We’ve helped customers facing similar issues by customizing their workflows and offering additional automation features. I believe we can collaborate to ensure that you get better results by optimizing your setup and providing more personalized options.

To show our appreciation for your loyalty, we’d like to offer you a free upgrade to the next tier for the first three months if you continue with us. I’m confident that with these adjustments, you’ll see the value that we can bring to your business.

Would you be open to giving Company X another try with these changes? I’d be happy to walk you through the updates and help you get started.

Thank you again for being a valued customer. We’re committed to ensuring your full satisfaction with our service, and I look forward to hearing from you soon!

• Bill offers a compelling reason for us to reconsider staying with Company X — the free three-month upgrade to the next tier.
• The phrase “I’m confident that with these adjustments, you’ll see the value that we can bring to your business” conveys assurance that Company X can meet our expectations.

Sales pitch examples for students

Sales pitch skills help students ace interviews , project presentations, and even business meetings by enhancing their ability to persuade and present themselves effectively.

21. Internship application pitch

Hello Ms. Ioana,

I’m Donna Jackson, currently a marketing major at Boston University. I’m very excited to apply for the marketing internship at Textmagic because of your company’s innovative approach to inbound marketing and its strong commitment to helping businesses grow.

I have developed skills in digital marketing, content creation, and data analytics through my academic coursework and a previous internship at a digital agency. During my internship, I gained hands-on experience in managing social media campaigns, optimizing content for SEO, and analyzing campaigns to improve ROI.

I’m confident that my experience in digital marketing strategy and campaign analysis, combined with my passion for marketing technology, make me a strong fit for this position. I’m eager to contribute to Textmagic by supporting campaigns, analyzing data for optimization, and helping the team drive customer engagement.

I would love the opportunity to discuss further how my skills and background align with your team’s needs. I am available at [email protected] or (123) 456-7890 to answer any questions.

Thank you for considering my application, and I look forward to hearing from you soon!

• Donna immediately highlights the skills she has developed through both academic and work experience. 
• She provides concrete examples of her internship experience, which make for a strong foundation for her application.

22. Campus club funding pitch

Hi Mrs./Mr. X,

I’m Julie Roberts, the President of the Environmental Sustainability Club at New York University. Our club focuses on promoting environmental awareness and action through campus initiatives, educational events, and sustainability projects.

Since its founding, the Club has been instrumental in organizing annual Earth Day events, campus-wide recycling programs, and tree-planting initiatives. Last year, we successfully launched the Green Campus Challenge, which had a positive impact on over 500 students by engaging them in eco-friendly practices.

To continue offering these valuable opportunities, we are requesting funding for our upcoming Eco-Week, which will include educational workshops, clean-up drives, and a sustainability fair. These funds will help us bring in expert speakers, provide materials for our activities, and offer incentives for student participation.

In addition to supporting student growth and engagement, your contribution will allow the Club to continue enhancing NYU’s role as a leader in sustainability education. This initiative will attract more students to get involved in eco-friendly efforts, increase NYU’s visibility as a sustainable campus, and offer volunteering opportunities.

I would love to set up a meeting to discuss this further and explore how we can work together to make Eco-Week a success.

Thank you for your consideration. I look forward to your support in helping the Environmental Sustainability Club continue to thrive and contribute to our campus community.

How to make a sales pitch

Here’s how you craft a winning sales pitch.

Understand your audience

You must first define your audience. What drives their buying decisions? Is it cost-efficiency, innovation, quality, customer support, or all of the above? Then, adapt your message to address their pain points, highlighting relevant benefits your product brings to the table.

Craft a compelling value proposition

Your product’s unique value lies in the problem it helps solve. After identifying it, consider the following questions: “What does your product offer that competitors don’t?”. Focus on benefits rather than features and include specific, measurable results in your value proposition. Numbers make everything more credible and tangible.

📈 For example, instead of “Our solution improves team productivity,” say “Our solution increases team productivity by 30% in the first three months.”

Structure your pitch

The following is a breakdown of the essential elements of a well-structured pitch.

1. Introduction

The intro creates a strong first impression and establishes relevance. It should be concise and engaging and set the stage for the rest of the pitch. Here’s an example of how to start a sales pitch:

Hi [Prospect name], I’m [Your name] from [Your company name]. We specialize in helping companies like yours streamline operations and save costs, and I think we could help address some of the challenges you’re facing.

2. Problem statement

What pain point or challenge is the client facing? Pinpoint it to show empathy and prepare your product to intervene and save the day:

I understand that managing multiple projects across teams can be overwhelming, leading to inefficiencies and missed deadlines. These challenges often increase operational costs and hurt productivity.

3. Solution offering

Identify the problem your product has to solve, then introduce it as the ideal solution. Focus on how your offering directly addresses the problem and brings measurable results:

That’s where our [Your product/service] comes in. It helps companies like yours automate workflows, reduce project management overhead, and ensure on-time delivery. With our platform, you can improve team collaboration and complete projects X% faster.

4. Unique selling points

What sets your product apart from your competitors’? Support this with proof, such as reviews , testimonials, case studies, or data:

What recommends us? Our proven results — on average, our clients see a 25% increase in project efficiency within the first three months of using our platform.

5. Call to action (CTA)

The CTA guides the audience on what to do next and encourages them to take the desired action. The ideal CTA should be direct, create urgency, and offer extra value or an incentive for your clients to take the next step:

Sign up today, and we’ll offer you a 10% discount for the first six months of service.

Use storytelling techniques

Storytelling immediately engages your audience by appealing to their emotions.

Try to introduce your product through a relatable narrative — anecdotes help a lot here. Don’t just list features; tell a story about a client who faced a common issue and how they found the solution in your product. This makes your pitch more human and creates an emotional connection that sticks with your audience long after the presentation is over.

Your sales pitch should go something like this:

Last year, one of our clients was facing the exact same problem as you…

Overcome objections

You can prepare ahead for potential objections and even raise them in anticipation by imagining yourself in your audience’s shoes . This shows you understand their needs and puts you in control of the conversation. Once they surface, ask clarifying questions:

Could you share more about your budget limitations? I want to make sure we find a solution that aligns with your needs.

Sometimes, you can reframe the objection into an advantage. Shift the prospect’s perspective by showing how the concern they’ve raised could be a reason to move forward with your solution. Here is a perfect example.

❌ Objection : “Your product seems too complicated to implement.”

✅ Reframe : “I understand it may seem complex at first, but that’s actually one of its strengths. It’s comprehensive, which means it will handle all your needs in one place, and our onboarding team will guide you through the process to ensure it’s as smooth as possible.”

Close effectively

Closing effectively requires a blend of confidence, empathy, and strategic thinking.

Recap key benefits, address the final comments, and reassure with social proof. Using a trial close often works best. Here are some questions that check in with the prospect to see how willing they are to move forward without being too direct:

• “How do you feel about moving forward with the solution so far?”
• “Do you think this platform meets your needs?”

Five sales pitch templates

Use the following practical templates to create your own sales pitch. Feel free to adapt them to your needs.

1. Product pitch template

Hi [Prospect name]! My name is [Your name], and I’m excited to tell you about [Your product/service], which is designed to [brief description of what your product does].

We understand that many people face [specific problem/challenge]. This often leads to [negative consequences, e.g., lost time, increased costs, inefficiency, etc.].

That’s why we created [Your product/service]. It’s specifically designed to [briefly explain how your product solves the problem].

Here are some of its key features and benefits it brings.

• Feature 1: [Describe the feature and the benefit it provides].
• Feature 2: [Describe the feature and the benefit it provides].
• Feature 3: [Describe the feature and the benefit it provides].

By using [Your product/service], you can expect to see [tangible results, such as improved efficiency, cost savings, increased revenue, etc.]. Many of our customers have experienced [specific positive outcomes].

I’d love to give you a personalized demo to show you exactly how [Your product/service] can work for you. When would be a good time to connect for a quick call?

2. Elevator pitch template

Hi, my name is [Your name], and I’m with [Your company name].

Many of our customers struggle with [specific problem/challenge]. This often leads to [negative consequences].

We created [Your product/service] to solve this problem by [brief description of how your product/service addresses the challenge].

As a result, our customers have experienced [specific benefit or result, e.g., saving time, reducing costs, improving efficiency, etc.].

I’d love to tell you more or set up a time for a quick demo. Can I get your contact information to follow up?

3. Email pitch template

Subject line: [Personalized subject line addressing a pain point or curiosity, e.g., ‘Increase your team’s efficiency by 30%’]

Hi [Recipient name],

My name is [Your name], and I’m with [Your company name]. We specialize in [brief description of what your company does].

I noticed that [Your company name/industry] may be facing [specific problem/challenge]. Many businesses in your industry experience [related consequence or pain point].

To address this, we’ve developed [Your product/service], which helps [specific benefit/solution]. Our clients have seen [specific results or improvements, e.g., increased revenue, reduced costs, improved efficiency, etc.].

I’d love to discuss how [Your product/service] can help your team. Would you be available for a brief call next week? Alternatively, I’m happy to provide more information via email.

Looking forward to hearing from you.

Best regards, [Your name] [Your position] [Your contact information]

4. Phone pitch template

Hi [Prospect name]! This is [Your name] from [Your company name]. How are you today?

(Wait for response)

I know your time is valuable, so I’ll be brief. I’m calling to let you know that we help companies like yours solve [specific problem/challenge].

Many businesses in [prospect’s industry] face challenges with [specific issue, e.g., managing resources efficiently, reducing costs, increasing sales, etc.].

We developed [Your product/service], which [briefly explain how your product solves the problem]. It’s designed to [specific benefit, e.g., streamline operations, improve efficiency, save time, etc.].

For example, one of our clients saw [specific, measurable results, e.g., a 20% increase in productivity] after using our solution.

I’d love to set up a quick 10-minute call or demo to show you how it can work for your business. Would [suggested date and time] work for you?

Thank you for your time. I’ll send over a follow-up email with more details. Have a great day!

5. Marketing pitch template

Hi [Client name]! Thank you for taking the time to meet with me today. I’m [Your name], [your position] at [Your company name]. I’m excited to share how we can help [Client’s company name] achieve [specific goal/outcome].

We’ve seen that many companies in [client’s industry] face challenges with [specific problem, e.g., reaching the right audience, increasing brand visibility, generating leads, etc.]. These issues can lead to [negative consequences, e.g., missed opportunities, reduced growth, increased costs].

Our solution, [Your product/service], is designed to address this by [briefly explain how your product solves the problem, e.g., targeted marketing strategies, advanced analytics, etc.].

Here are some of the benefits it brings.

• Benefit 1: [Explain a core feature or offering and its benefit to the client].
• Benefit 2: [Another feature and benefit].
• Benefit 3: [Another feature and benefit].

By implementing [Your product/service], we can help your business achieve [specific measurable outcome, e.g., higher customer engagement, increased conversions, or improved brand awareness]. Many of our clients have seen [specific success story or results].

We’d love to move forward with [proposed next step, e.g., implementing a pilot program, setting up a detailed strategy session]. Can we schedule a follow-up meeting to discuss the details?

Thank you again for your time. I’m confident that together, we can help [Client’s company name] reach its goals. I look forward to your feedback!

Sales pitch mistakes to avoid

These are the most common mistakes people make when crafting or delivering sales pitches:

• Lack of preparation : Before any pitch, make sure that you understand your audience, their needs, and each product detail. Rehearse the speech to anticipate questions and identify weak delivery. Preparation builds credibility and reinforces trust.
• Being too aggressive : Being overly pushy can make prospects uncomfortable or defensive, damaging trust in your brand. Be more consultative with your sales process . Rather than a salesperson, act more like an advisor who has all the information prospects need on your product.
• Overloading with information : Excessive details, technical jargon, or lengthy explanations will dilute your main message. Keep your pitch concise and clearly present key features and benefits. This will keep your audience engaged with your core value proposition, encouraging them to find out more about your product.
• Poor delivery : A poorly delivered sales pitch can undermine even the best content. Avoid that by maintaining eye contact, varying your voice to maintain interest, and practicing beforehand to ensure that everything feels natural.
• Failing to follow up : A prompt follow-up shows professionalism, reinforces your interest, and ensures that the conversation stays active. Send an email or make a call soon after the pitch to thank the prospect, summarize key points, and answer questions. You can schedule regular check-ins without being overbearing.

Ready to craft the most creative sales pitch?

It’s time to apply the actionable tips from the sales pitch examples we listed above to create a winning pitch that resonates with your audience. Start with detailed research, craft your message, and don’t forget to practice that perfect delivery.

With this in mind, we encourage you to stay tuned to our blog for more expert advice, insights, and creative tips. We’ll continue sharing valuable content to help you elevate your sales game and achieve business success faster than you anticipated!

Raluca Mocanu is a seasoned content writer, specializing in content marketing since 2016. With a strong focus on customer behavior analysis and SEO optimization, she crafts compelling narratives that drive engagement and boost conversions.

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14 Winning Sales Deck Examples (& How to Make One)

Written by: Christopher Jan Benitez

If you’re serious about generating leads and closing deals, you need a sales deck presentation that wins.

A sales deck is a powerful product presentation you show to potential clients to showcase products or services. It’s basically an elevator pitch in digital form.

Here’s the good news. Creating a custom sales deck isn’t as difficult as it sounds. There are plenty of examples to take inspiration from. And when you’re ready to design a sales deck for your business, use a Visme sales deck template to create one in minutes.

Here’s a short selection of 8 easy-to-edit sales deck templates you can edit, share and download with Visme. View more templates below:

Table of Contents

What should a sales deck include, 14 best b2b sales deck examples.

• How to Build a Winning Sales Deck in 4 Steps

Sales Deck FAQs

Get more sales with an amazing sales deck.

• Sales decks are essential tools for sales teams to make sales and close deals regularly.
• To create a winning sales deck, follow the standard formula and add your brand’s unique visual messaging and guidelines.
• Get inspired by the best sales deck examples in the list below and learn how to apply Visme sales deck templates that achieve similar layouts and designs.
• Follow the steps to create your own sales deck with Visme in 4 steps.
• Supercharge your sales content by watching the replay of our webinar .

What is a Sales Deck?

A sales deck is a visual presentation used in sales pitches to guide potential customers through a company's story, product or service. It's like a roadmap to portray why a potential customer should choose your offering.

It lays out your value proposition, the problems you solve and how your solution is unique. It's a useful tool that helps you communicate effectively and persuasively, making it easier to close deals.

The best sales decks are the ones that combine the regular with the extraordinary. Follow a formula people expect and add your personal brand touch to make it special and different. Visme has everything you need to create branded sales decks that convert.

Here is a trusty outline to follow when building sales decks:

• Introduction to the product and the market.
• The problem or pain point the audience has.
• Showcase your product or service as the solution to the problem.
• Highlight the product or service features.
• Cost or investment.
• Closing and thanks.
• A dose of storytelling and emotional connection throughout the slides.

If you’re looking for how to create a pitch deck, read our guides about what a pitch deck is and the best pitch deck examples to inspire your own.

Do you want to start a presentation but don’t know where to begin? These B2B sales deck examples are a great reference point. See which of these sales pitch deck designs best resonates with you and your brand.

Did you know that Visme is a practical tool not just for product sales teams but also for marketing, content, and communication teams?

This is what Anne McCarthy, the Senior Director of Learning Experience at EmployBridge had to say about that; “My whole team has been using Visme for several years, but now seeing the kind of work we’re producing, our marketing team wanted to start using Visme.”

150birds’ sales deck is an example of a simple sales deck. Unless there’s a need to use more, most slide pages only use two colors, making it easier on the eyes. You’ll also notice the frequent appearance of birds which not only references the company name but also ties all pages together visually.

Why does this work?

A simple design coupled with a fun and colorful visual element like a mascot attracts the right type of attention.

Is there a Visme template similar to this?

The Cosmetics Company Investor sales deck also uses two tones for the most part. It should be able to accomplish the same effect. Visme lets you add animated characters in your presentations if you want to have a figure that serves the role of a mascot.

Brandon Global IT

When exploring effective sales pitch deck examples, Brandon Global IT's presentation stands out. It communicates so much with very little. The design is flawless, as the person behind the sales deck focused more on text than other design elements. If you’re selling a product or service that requires a lot of explanation, a clean look like the one featured here is the way to go.

This sales deck design takes a minimalist approach to present products and services that could appeal to a particular clientele.

Build relationships with customers and drive sales growth

• Reach out to prospects with impressive pitch decks and proposals that convert
• Monitor clients' level of engagement to see what they are most interested in
• Build a winning sales playbook to maximize your sales team's efficiency

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Visme has everything you need to increase the value of your presentation. This simple yet high-impact slide deck has a minimalist design. It embraces simplicity on every slide and prioritizes the essential components of your presentation.

CallTools proves that you don’t need graphic design experience to develop a sales deck. While this sales deck uses stock photos to represent the business, you can replace the images with photos of your employees and products so potential clients can connect with your business.

Aside from using stock photos, CallTools’ sales deck wins because it communicates its message to its audience in a clear and concise manner. The sales pitch deck focuses on the tool’s unique features to help set it apart from its competitors.

Visme’s Work+Biz Pitch Deck allows you to highlight your audience's problems and offer your services as solutions. It has placeholder slides where you can input your data and feature high-resolution stock photos from the platform’s extensive library to help make a stronger case for stakeholders.

High-quality visuals can significantly enhance your presentation's vividness and overall impact. Use Visme's AI image editing tools to unblur, upscale, touch up and edit images for your presentation. You can sharpen blurry images, enhance small pictures without quality loss, make minor adjustments and tailor images to fit your design.

Epic Media Group

Businesses rarely use a dark color scheme for their sales deck design, but that’s precisely what Epic Media Group did. Making black the dominant color in your design conveys seriousness, which is the tone that some businesses want to portray Also, using red to highlight certain words and phrases does well to bring the point home.

A darker color scheme is easy on the eyes, which works for some people. It also evokes a certain mood that can complement some products or services.

Patch uses green not only in its logo and design elements but also in the images across the sales pitch deck. The use of color makes sense in this context—green signifies the environment and your community, and Patch is about helping your brand reach out to more local customers.

Placing all the elements on top of a white background makes this sales deck appear clean and professional.

This sales deck is a winner because it explains why people should advertise themselves with Patch and how it does. The presentation also discusses what makes the platform different and arguably better than other similar sites.

Not only is the Interior Design presentation a beautiful template to work with, but it also uses green and other cool colors. It has a soothing effect that makes the sales deck easier to read.

Spectrum Magazine

A magazine like Spectrum knows how to use beautiful images to capture the attention of its readers. And it does a great job with its sales deck too. The sales deck’s layout feels professional right to the last page. Any potential advertiser would be happy to work with this team.

Spectrum Magazine is using one of its best assets — photos. If you have great photos to share, you can do a layout similar to what Spectrum has done.

The Lete Events Pitch Deck template has a similar layout style as the one in the example. It features a rich blend mix light and dark colors that help the audience grasp information quickly. It has stunning images, several stock photos, quality vector icons, and stylized content blocks. Users can easily customize this pitch deck as they can add data visualizations and other features.

SteadyBudget

The SteadyBudget sales deck is yet another example of how simplicity can effectively deliver a message. And because this particular sales deck makes excellent use of clean lines and background, every chart and graph that was added pops out of every slide.

If you’re looking to present a lot of visual aids in your sales deck, opting for a simpler sales deck design might be the safest choice.

The clean design and the use of colors in lines make this sales deck so easy to look at. This is ideal for sales decks full of complex figures like charts and graphs.

While it’s not exactly a presentation about PPC software, the ToughSEO pitch deck shares similarities with the above. It discusses how the platform can help your business increase its online visibility via SEO. The deck also shares the company's timeline history, its current analytics and metrics, and how it plans to use the funding it receives.

Another way to make visually pleasing sales decks is to play with the typography. That is what the designer did with this Airbnb sales deck. By using a few visual elements, the focus is placed mainly on the message.

This sales deck is also easier to digest because it only contains vital information.

Using different fonts is a great way for non-graphic designers to keep their sales decks visually interesting.

The Airsns pitch deck should help you win more stakeholders if you're developing an Airbnb alternative. It details the market to help validate your product idea before moving on to its features. Then it discusses your marketing strategy and lists your competitors and what makes your app different from them.

This sales deck for Snapchat—just like the company—appeals to a younger generation. The way the background colors change as you move through the slides is excellent for keeping readers alert. It helps that Snapchat’s branding uses just the right yellow hue to bring important slides to life.

The youthful appearance of this sales deck will win over potential advertisers for the brand. And it could also work for you if you share the same target market.

The IworkUwork sales deck template comes pretty close. It uses the same yellow accent color to brighten up each slide.

The Tealet sales deck design is one of the more complicated ones on this list. It uses custom graphics to drive home all the data the business needs to present.

If you have the budget to hire a designer or have some graphic design knowledge, you should aspire to create a sales deck just like this.

This sales deck has professionalism stamped all over it. From the images used down to how the copy is presented, it’s a cut above the rest.

The agriculture startup pitch deck delivers a unique product to the market that cuts out the middlemen and allows farmers to get higher profit margins. The presentation discusses how the app works, its business model, and its benefits. It also shares financial projections to instill greater stakeholders' confidence in the product.

Any changes made to the original slide will automatically reflect across all presentations where the slide was used.

Lunchbox showcases its services with a visually appealing sales deck, employing minimalist design and punchy colors to capture attention. The layout allows for easy readability while engaging graphics make complex information digestible. Simple graphics, alongside impactful stats, convey Lunchbox's value proposition and competitive positioning.

Lunchbox's sales deck stands out due to its minimalist design and vibrant colors. It utilizes engaging graphics and a clear layout to present complex information in an easily digestible manner and showcases the company's unique strengths effectively.

The e-commerce pitch deck template on Visme is indeed comparable to the Lunchbox example. It's a vibrant, visually appealing template with modern layouts to showcase unique selling propositions, customer acquisitions, revenue streams, and data analysis.

The template caters mainly to online store owners, strategists and digital marketers aiming to convert eCommerce data into visually striking presentations. It's undoubtedly a good template to start crafting a sales deck like Lunchbox's.

Vue Storefront

Image Source

The Vue Storefront sales deck boasts a design that's dynamic and intuitive. They use large, bold fonts for key messages and break down technical concepts with visual aids. The deck's compelling storytelling is backed by data and customer testimonials. Also, they used a green color scheme throughout the presentation to reflect their brand personality.

The deck's design establishes brand personality while simplifying complex tech concepts. Balancing engaging visuals and data-driven content offers a clear understanding of Vue's offerings and the complex problem they are solving with the front end.

The ClickChat pitch deck presentation template is quite similar to the Vue Storefront sales deck outline. This template features a striking green color scheme, attractive data visualizations, high-quality graphics and bold fonts.

It's an excellent option for creating a sales pitch deck that conveys key messages effectively, making it a great starting point for those looking to emulate the look and feel of the Vue Storefront presentation.

Do you need help in writing copy for your sales pitch deck presentation? Use Visme's AI writer tool for crafting compelling content for your presentations. It lets you generate text, create structured outlines and even edit and proofread your content.

The tool ensures your ideas are well-structured and language is error-free, making your presentation text engaging and polished.

Softr's sales deck showcases a clean, minimalist design emphasizing whitespace and a fresh aesthetic. The visually appealing presentation covers essential information using limited text, relying on iconography and subtle colors to guide the viewer effortlessly through their offering.

The minimalist approach reduces cognitive load, making it easier for viewers to focus on core ideas. The ample whitespace creates a pleasant, clutter-free experience, effectively capturing the audience's attention and making Softr's value proposition memorable.

Equipped with bright colors, catchy visuals and customizable charts and widgets, this template is an excellent match for those looking to create a sales deck similar to Softr's. The template allows you to convey complex ideas effectively while maintaining your branding.

Plum Fintech

Plum Fintech's sales deck features a striking blue and white color combination with diverse sans-serif typography usage. The layout is beautifully balanced, with well-curated graphics and a consistent design language that brings harmony and clarity to the overall presentation.

The uniform color scheme and variety in font styles enhance readability while creating an identity that's distinctive to Plum. The well-integrated visuals and typography inspire trust, facilitating a better understanding of Plum's financial solutions.

If you're looking to replicate the style of Plum Fintech's sales deck, the phonebook pitch deck presentation template may be a good fit. This Visme template offers a highly customizable base to create your own pitch deck. It helps present your business ideas in an appealing way to investors with its professional and stylish layout.

Additionally, read our article about the 13 powerful sales pitch presentation templates you can customize to create your own.

How to Create a Sales Deck in 4 Steps

As was said earlier, building a sales deck isn’t complicated at all, especially if you’re using a Visme template.

You can use Visme to create professional documents, including sales presentations.

So, where do you start with your presentation ?

Here’s how you do it.

Do Your Research

A good sales deck should contain product features, statistics, pricing, and other information to help your leads figure out how your product can make a difference in their lives.

Before picking a template, you’ll want to have a rough idea of what your outline should be. From here, you can use storytelling to flesh out your outline by identifying the problem and introducing the product as a solution.

Find a Template

Visme has a rich library of customizable templates for any type of presentation. And the best part is that you can preview each one to see which of them perfectly fits your needs.

Business Templates

Ecommerce Webinar Presentation

Buyer Presentation

PixelGo Marketing Plan Presentation

Technology Presentation

Communication Skills - Keynote Presentation

Company Ethics Presentation

Work+Biz Pitch Deck - Presentation

Product Training Interactive Presentation

Create your template View more templates

It’s important to note that you’re never stuck with what the template gives you. If you need to add or remove slides from the deck, you can. The same goes for adding or removing elements on each page.

You are in complete creative control over all the details that appear on your sales deck.

For example, if you don’t want to use the background image, you can delete it and replace it with something better.

This process becomes easier if you’ve used Visme before because you can use saved elements in new presentations. For example, if you already have a title slide, you can add that slide to your sales deck.

Any changes made to the original slide will automatically reflect across all presentations where the slide was used. The same principle applies to the dynamic fields feature that helps to easily update information throughout your projects and slides.

Customize Your Sales Deck

Visme is a drag-and-drop style builder. That means anyone—even those that don’t have any graphic design experience—can pull off a sales deck that looks professional from beginning to end.

You can change images, shapes, and text with ease. And there are thousands of visual elements that you can make your presentation shine. To find design elements quickly, use the / shortcut feature . Simply click on / (forward slash) and input what you want into the pop up search bar or scroll to browse.

Changing numbers on charts and graphs is easy. Just select the data you want to update and select settings. From here, you’ll be able to select the value you want to update along with other cosmetic changes you’d like to make.

We’ve got other features worth mentioning. You can make short snippets of information with a call-to-action pop up when a user hovers over an element. Also, our tool lets you add links to other slides or external pages.

Another interesting feature is the live data integration which lets you connect charts on your slides to data from Google Sheets. That means if changes are made to the data from Google Sheets, the data in your sales deck is updated automatically.

Download or Share Your Sales Deck

Once you finish your sales deck, you can download your powerful business presentation and call it a day. However, you can share your sales deck with others in other ways.

You can send specific people private links to your Visme presentations . There is also an option to present your sales deck directly from Visme, which will preserve interactivity and animations if you add any.

Visme has an analytics feature that lets you measure the impact of your presentation. You can view how users are interacting with your presentation and figure out how to further engage them. You can view how users interact with your presentation and determine how to further engage them.

Another alternative for creating presentations is using Visme's AI presentation maker to create your presentation. All you have to do is explain the tool about what you want to create. Our smart Chatbot will ask you a few questions to tailor the presentation to your needs.

You can further edit your presentation design to include additional information, data visualization, images, etc.

Here are some of the most frequently asked questions about sales deck presentations.

What Is a Sales Deck?

A sales deck is a presentation that helps business owners, sales agents, sponsorship and partnership directors , and marketers sell more products to potential customers. It highlights specific problems a lead could have and how the product can help them get rid of them.

What Is the Difference Between a Sales Deck and a Pitch Deck?

A sales deck is a type of presentation that is designed to convert leads into customers. This type of presentation primarily focuses on a specific product or service that a company offers.

A pitch deck is designed to sell a company to potential investors. Its content focuses more on the company’s vision, financials, and all products and services that the business offers.

What Should I Include in a Sales Deck?

A sales deck should identify the customer’s pain points, introduce the solution (your product), list product features, and get the customer to take action.

What Makes a Great Sales Deck?

First, you want a sales deck cover image that quickly grabs the reader's attention. Next, your sales deck should convey everything your leads need to know about your product, service or idea and nudge them to take action. You’ll also want to back up any claim with factual and accurate data and include a call to action.

Getting the most out of your startups requires you to secure funding from investors first. From here, you can successfully disrupt the market and create a profitable business selling a product or service.

To do that, you need a sales deck designed to close more deals and make more sales. The examples above should give you ideas on how to create your presentation.

If you don’t fancy yourself as a graphic designer, you can still create a stunning presentation with Visme. Use a Visme sales deck template to jumpstart the process.

Easily put together winning sales decks in Visme

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About the Author

Christopher Jan Benitez is a freelance writer who specializes in digital marketing. His work has been published on SEO and affiliate marketing-specific niches like Monitor Backlinks, Niche Pursuits, Nichehacks, Web Hosting Secret Revealed, and others.

12 Sales Presentation Examples That Work & Why

See uniquely effective sales pitch presentation examples and learn how to make a sales presentation that deeply engages buyers and helps you close the sale.

5 minute read

helped business professionals at:

Short answer

What to include in a sales presentation?

• Cover slide - a visual hook
• Who we are slide - provides context and demonstrates authority
• Problem slide - covers your prospect’s main pain points
• Solution slide - describes your unique solution to the prospect's problem
• How it works slide - gives basic details about the onboarding and rollout process
• Social proof slide - includes testimonials, case studies, awards, or big client logos
• Benefits slide - outlines the outcomes the prospect can expect
• Next steps - gives the prospect a simple next step to proceed

Why a sales presentation is more than presenting a PowerPoint?

You could say that a sales presentation is only as good as the sales rep presenting it, but that’s only partly true.

People forget about 90% of what you tell them within 2 days (it’s called the Forgetting curve , look it up). And I am guessing that your sales cycle is longer than 2 days…

Even if you’re a rock star, will your star power last long enough to influence the final buying decision? Likely not.

If you’re smart, you rely on your sales presentation content to work for you behind closed doors and serve as your voice when you can’t be there.

Sounds nice, doesn’t it? If only it were so simple.

But most sales presentations don’t work like that. Without you to present them they’re as inviting as drinking warm beer.

My goal for this post is to show you examples of how smart sales teams managed to make sales presentations that sell while they sleep.

Why don’t sales presentations work anymore?

They all look the same.

They’re not (really) personalized.

And they’re static and boring.

We all know sales presentations need to be pretty, but now we're all making pretty much the same presentations. Standing out from your competition is 90% of the battle, and you're losing it.

Worse yet, too many sales teams default to sending generic one-shoe-fits-all sales presentations to all their prospects. I get it, there’s not enough time to justify the high touch.

So what now?

I’m gonna show you sales presentation examples that use interactive multimedia content and personalization to stand out, engage, and win more deals.

NOTE: Based on our analysis of over 100,000 sales presentation sessions I can tell you that moving from static to interactive sales presentation could get you a 146% increase in average reading time and a 41% increase in prospects who read your presentation in full.

Sales presentation examples that close deals

Sales presentation examples are abundant, but GREAT examples are few and far between.

You’re not gonna eat anyone’s lunch if you show up to the competition with the same set of (pretty) tools as all the rest.

When preparing your sales presentation, your priority is to first stand out, second engage, and third drive action.

The examples on my list all do this superbly.

One of these sales presentations brought a 70% lift in SQLs , another drove 2X more demos when used in sales prospecting, and a third was shared with decision-makers within the prospect’s organization 50% of the time .

If you study these examples and apply what you’ve learned - you’re gonna need a bigger pipeline .

Gong sales one-page presentation

Gong can do no wrong. They are masters of sales collateral and sales messaging.

Their sales presentation follows the recomended structure I gave you at the start of this article starting with a UVP and then covering who they are, problem, solution, how it works, benefits, social proof, and next steps.

This presentation has it all. But Gong elegantly rolled up who they are with the problem and solution in a short and easy-to-follow video.

Why separate them when you can merge them into one coherent and persuasive narrative?

Zuora sales presentation

Zuora’s sales presentation is the archetype of a storytelling presentation.

Zuora was one of the first sales organizations to build their sales presentations around a grand narrative which earned this presentation renown as the best sales presentation ever .

It presents a sea change, where the market is transitioning from a product subscription economy.

The presentation outlines a “before-and-after” state of affairs with winners and losers.

Those who embrace the change with the help of Zuora’s solution inherit the earth and those who don’t lose everything and get left behind.

Udemy B2B sales presentation

One of Udemy’s major revenue channels is their B2B operation. It’s a tough market in which they compete with other training and development providers.

Their sales presentation uses dynamic variables to personalize their message to a specific prospect (it’s the content in squiggly brackets).

I specifically loved the personal note that the presentation opens with. It’s a great place to include some of the specific concerns and interests that came up during the discovery call, or based on prior engagement by the prospect.

Here's how you can personalize your sales presentations at scale:

Enterprise sales deck by cprime

cprime’s enterprise sales presentation leads by showcasing that they work with Fortune 500 companies. This form of "social proof" slash "proof of capabilities" is critical for enterprise selling.

Enterprise buyers like knowing that your services are tailored for enterprise and can keep up with BIG requirements. cprime work hard to show they belong in an enterprise’s solution stack.

Only after catering to this do they proceed to break down their solution.

I love how they break complex infographics into chunks that lead your attention with animation.

And I realy love the idea of providing samples of their offering to make it concrete and easy to understand .

Minimalistic sales presentation by ScaleHub

This sales presentation and other interactive sales collateral helped ScaleHub establish themselves in the US market and brought them a steady flow of leads for their pipeline.

Before this they were using the legacy PPTs and PDFs, but moving to this type of interactive content got more engagement, opened the door for relationships to form, and let them build a pipeline fast with relatively few resources.

The presentation is quite a simple one, it’s the text book problem-solution content structure, made leaner and easier to understand with interactive content and multimedia.

Interactive sales presentation by Deliveright

Deliverights sales presentation is an outstanding example of turning a boring topic into an exciting proposition . (we’re talking about a white glove delivery service mind you).

The presentation does a great job of showing how easy and straightforward their solution is through visual storytelling .

I specifically enjoyed their problem slide that effectively creates a persuasive contrast between the delivery process with and without Deliveright.

Personalized sales presentation by Wisestamp

This sales pitch presentation is beautifully personalized . There’s the basic personalization of the prospect’s name and company, but it goes much further…

Wisestamp give their prospect a personalized preview of their product . Yep.

Because the product is an email signature they can populate a signature with the prospect’s information, name, job title, email, headshot and all.

Another great thing this presentation does is segment the message to multiple decision-makers in their benefits section .

Using tabs they can talk to different influencers from one single slide instead of “dirtying” their presentation with multiple slides addressing different people.

Sales proposal presentation by Healthy.io

This sales presentation example, by a heath-tech company, is a peculiar one. It’s rare to encounter a long-form sales presentation, and even rarer to find one that works really well.

But this one works big time.

This presentation enables Healthy’s champion to promote the solution within their organization . This involves persuading multiple decision-makers and influencers which the sales team has no hope of meeting face-to-face.

The long form works well in this situation since it effectively communicates the value of Healthy’s solution to a specialist audience that requires the details to make a buying decision.

AI sales presentation by OctopAI

I love this sales presentation’s cover slide. The grumpy octopus animation just pulls in your attention and the snappy and catchy title complements it perfectly and gets you intrigued to read more.

I am also a fan of their direct approach - outlining the pain point first, hooking you with a sense of risk and urgency. And only after giving you the company and product intro as a segway into the solution.

It’s a great example of a lean and clean sales presentation with no useless noise and some smart use of visual cues that direct your attention and keep you reading through to the end.

Startup sales presentation by Orbiit

This example leads with hard numbers to make a case for their solution. If you have numbers this practice is a good idea since buyers love numbers.

I think this sales presentation does a solid job of painting a full picture of what Orbiit can deliver and how it works.

Specifically, I appreciate the way they demo their service so simply with visuals and explanation text. By the end, you have a clear idea of what they provide, how it works, and the value it brings.

Technical sales presentation by Spot (by NetApp)

This is a good example of a technical sales presentation that targets a DevOps audience.

It uses technical jargon which is usually recommended not to do, but in this case, positions them as peers who know what they are talking about.

This presentation goes after operation managers and C-level executives by pitching their solution as a way to cut costs and shorten delivery times.

They make a compelling case for a very savvy audience and hard-to-please executives.

Product sales presentation by Matics

This sales presentation shows how great design should not come at the expense of great storytelling.

I was impressed by their sharp messaging that goes back and forth between life with and without their product . They make the case for taking action now to reap the benefits tomorrow.

They make sure to counter prospect’s urge to stick with the status quo by reducing the their perceived risk and giving them insight into how their apps work and how rolling out the solution will look like.

It makes digitalization of manufacturing management seem like the easy way forward. They make it feel so simple. It’s inspiring.

Sales presentation templates that work

To make your content creation fast and easy I’ve brought you some of our best sales presentation templates . They'll help you set up a top-tier deck in less than an hour.

These templates apply the effective storytelling structure that worked for most of the examples on my list. They all use interactive design that makes you stand out, engage prospects, and help them take the next step.

Each of these templates was tried and tested for every device or screen size.

As the Head of Marketing, I lead Storydoc’s team of highly trained content-ops warriors fighting to eradicate Death-by-PowerPoint wherever it resides. My mission is to enable buyer decision-making by removing the affliction of bad content from the inboxes of businesses and individuals worldwide.

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7 Amazing Sales Presentation Examples (And How to Make Them Your Own)

7 Types of Slides to Include In Your Sales Presentation

Inside the mind of your prospect: change is hard, before-after-bridge: the only formula you need to create a persuasive sales presentation, facebook — how smiles and simplicity make you more memorable, contently — how to build a strong bridge, brick by brick, yesware — how to go above and beyond with your benefits, uber — how to cater your content for readers quick to scan, dealtap — how to use leading questions to your advantage, zuora — how to win over your prospects by feeding them dots, linkedin sales navigator — how to create excitement with color, how to make a sales pitch in 4 straightforward steps, 7 embarrassing pitfalls to avoid in your presentation, over to you.

A brilliant sales presentation has a number of things going for it.

Being product-centered isn’t one of them. Or simply focusing on your sales pitch won’t do the trick.

So what can you do to make your offer compelling?

From different types of slides to persuasive techniques and visuals, we’ve got you covered.

Below, we look at data-backed strategies, examples, and easy steps to build your own sales presentations in minutes.

• Title slide: Company name, topic, tagline
• The “Before” picture: No more than three slides with relevant statistics and graphics.
• The “After” picture: How life looks with your product. Use happy faces.
• Company introduction: Who you are and what you do (as it applies to them).
• The “Bridge” slide: Short outcome statements with icons in circles.
• Social proof slides: Customer logos with the mission statement on one slide. Pull quote on another.
• “We’re here for you” slide: Include a call-to-action and contact information.

Many sales presentations fall flat because they ignore this universal psychological bias: People overvalue the benefits of what they have over what they’re missing.

Harvard Business School professor John T. Gourville calls this the “ 9x Effect .” Left unchecked, it can be disastrous for your business.

According to Gourville, “It’s not enough for a new product simply to be better. Unless the gains far outweigh the losses, customers will not adopt it.”

The good news: You can influence how prospects perceive these gains and losses. One of the best ways to prove value is to contrast life before and after your product.

Luckily, there’s a three-step formula for that.

• Before → Here’s your world…
• After → Imagine what it would be like if…
• Bridge → Here’s how to get there.

Start with a vivid description of the pain, present an enviable world where that problem doesn’t exist, then explain how to get there using your tool.

It’s super simple, and it works for cold emails , drip campaigns , and sales discovery decks. Basically anywhere you need to get people excited about what you have to say.

In fact, a lot of companies are already using this formula to great success. The methods used in the sales presentation examples below will help you do the same.

We’re all drawn to happiness. A study at Harvard tells us that emotion is contagious .

You’ll notice that the “Before” (pre-Digital Age) pictures in Facebook’s slides all display neutral faces. But the cover slide that introduces Facebook and the “After” slides have smiling faces on them.

This is important. The placement of those graphics is an intentional persuasion technique.

Studies by psychologists show that we register smiles faster than any other expression. All it takes is 500 milliseconds (1/20th of a second). And when participants in a study were asked to recall expressions, they consistently remembered happy faces over neutral ones.

What to do about it : Add a happy stock photo to your intro and “After” slides, and keep people in “Before” slides to neutral expressions.

Here are some further techniques used during the sales presentation:

Tactic #1: Use Simple Graphics

Use simple graphics to convey meaning without text.

Example: Slide 2 is a picture of a consumer’s hand holding an iPhone — something we can all relate to.

Why It Works: Pictures are more effective than words — it’s called  Picture Superiority . In presentations, pictures help you create connections with your audience. Instead of spoon-feeding them everything word for word, you let them interpret. This builds trust.

Tactic #2: Use Icons

Use icons to show statistics you’re comparing instead of listing them out.

Example: Slide 18 uses people icons to emphasize how small 38 out of 100 people is compared to 89 out of 100.

Why It Works:  We process visuals 60,000 times faster than text.

Tactic #3: Include Statistics

Include statistics that tie real success to the benefits you mention.

Example: “71% lift driving visits to retailer title pages” (Slide 26).

Why It Works:  Precise details prove that you are telling the truth.

Just like how you can’t drive from Marin County to San Francisco without the Golden Gate, you can’t connect a “Before” to an “After” without a bridge.

Add the mission statement of your company — something Contently does from Slide 1 of their deck. Having a logo-filled Customers slide isn’t unusual for sales presentations, but Contently goes one step further by showing you exactly what they do for these companies.

They then drive home the Before-After-Bridge Formula further with case studies:

Before : Customer’s needs when they came on

After: What your company accomplished for them

Bridge : How they got there (specific actions and outcomes)

Here are some other tactics we pulled from the sales presentation:

Tactic #1: Use Graphics/Diagrams

Use graphics, Venn diagrams, and/or equations to drive home your “Before” picture.

Why It Works:  According to a Cornell study , graphs and equations have persuasive power. They “signal a scientific basis for claims, which grants them greater credibility.”

Tactic #2: Keep Slides That Have Bullets to a Minimum

Keep slides that have bullets to a minimum. No more than one in every five slides.

Why It Works:  According to an experiment by the International Journal of Business Communication , “Subjects exposed to a graphic representation paid significantly more attention to , agreed more with, and better recalled the strategy than did subjects who saw a (textually identical) bulleted list.”

Tactic #3: Use Visual Examples

Follow up your descriptions with visual examples.

Example: After stating “15000+ vetted, ready to work journalists searchable by location, topical experience, and social media influence” on Slide 8, Contently shows what this looks like firsthand on slides 9 and 10.

Why It Works:  The same reason why prospects clamor for demos and car buyers ask for test drives. You’re never truly convinced until you see something for yourself.

Which is more effective for you?

This statement — “On average, Yesware customers save ten hours per week” — or this image:

The graphic shows you what that 10 hours looks like for prospects vs. customers. It also calls out a pain that the product removes: data entry.

Visuals are more effective every time. They fuel retention of a presentation from 10% to 65% .

But it’s not as easy as just including a graphic. You need to keep the design clean.

Can you feel it?

Clutter provokes anxiety and stress because it bombards our minds with excessive visual stimuli, causing our senses to work overtime on stimuli that aren’t important.

Here’s a tip from Yesware’s Graphic Designer, Ginelle DeAntonis:

“Customer logos won’t all necessarily have the same dimensions, but keep them the same size visually so that they all have the same importance. You should also disperse colors throughout, so that you don’t for example end up with a bunch of blue logos next to each other. Organize them in a way that’s easy for the eye, because in the end it’s a lot of information at once.”

Here are more tactics to inspire sales presentation ideas:

Tactic #1: Personalize Your Final Slide

Personalize your final slide with your contact information and a headline that drives emotion.

Example: Our Mid-Market Team Lead Kyle includes his phone number and email address with “We’re Here For You”

Why It Works: These small details show your audience that:

• This is about giving them the end picture, not making a sale
• The end of the presentation doesn’t mean the end of the conversation
• Questions are welcomed

Tactic #2: Pair Outcome Statements With Icons in Circles

Example: Slide 4 does this with seven different “After” outcomes.

Why It Works:  We already know why pictures work, but circles have power , too. They imply completeness, infiniteness, and harmony.

Tactic #3: Include Specific Success Metrics

Don’t just list who you work with; include specific success metrics that hit home what you’ve done for them.

Example: 35% New Business Growth for Boomtrain; 30% Higher Reply Rates for Dyn.

Why It Works:  Social proof drives action. It’s why we wait in lines at restaurants and put ourselves on waitlists for sold-out items.

People can only focus for eight seconds at a time. (Sadly, goldfish have one second on us.)

This means you need to cut to the chase fast.

Uber’s headlines in Slides 2-9 tailor the “After” picture to specific pain points. As a result, there’s no need to explicitly state a “Before.”

Slides 11-13 then continue touching on “Before” problems tangentially with customer quotes:

So instead of self-touting benefits, the brand steps aside to let consumers hear from their peers — something that sways 92% of consumers .

Leading questions may be banned from the courtroom, but they aren’t in the boardroom.

DealTap’s slides ask viewers to choose between two scenarios over and over. Each has an obvious winner:

Ever heard of the Focusing Effect?

It’s part of what makes us tick as humans and what makes this design move effective. We focus on one thing and then ignore the rest. Here, DealTap puts the magnifying glass on paperwork vs. automated transactions.

Easy choice.

Sure, DealTap’s platform might have complexities that rival paperwork, but we don’t think about that. We’re looking at the pile of work one the left and the simpler, single interface on the right.

Here are some other tactics to use in your own sales presentation:

Tactic #1: Tell a Story

Tell a story that flows from one slide to the next.

Example: Here’s the story DealTap tells from slides 4 to 8: “Transactions are complicated” → “Expectations on all sides” → “Too many disconnected tools” → “Slow and error prone process” → “However, there’s an opportunity.

Why It Works:   Storytelling in sales with a clear beginning and end (or in this case, a “Before” and “After”) trigger a trust hormone called Oxytocin.

Tactic #2: This vs. That

If it’s hard to separate out one “Before” and “After” vision with your product or service because you offer many dissimilar benefits, consider a “This vs. That” theme for each.

Why It Works:  It breaks up your points into simple decisions and sets you up to win emotional reactions from your audience with stock photos.

Remember how satisfying it was to play connect the dots? Forming a bigger picture out of disconnected circles.

That’s what you need to make your audience do.

Zuora tells a story by:

• Laying out the reality (the “Before” part of the Before-After-Bridge formula).
• Asking you a question that you want to answer (the “After”)
• Giving you hints to help you connect the dots
• Showing you the common thread (the “Bridge”)

You can achieve this by founding your sales presentation on your audience’s intuitions. Set them up with the closely-set “dots,” then let them make the connection.

Here are more tactical sales presentation ideas to steal for your own use:

Tactic #1: Use Logos and Testimonials

Use logos and  testimonial pull-quotes for your highest-profile customers to strengthen your sales presentation.

Example: Slides 21 to 23 include customer quotes from Schneider Electric, Financial Times, and Box.

Why It Works: It’s called  social proof . Prospects value other people’s opinions and trust reputable sources more than you.

Tactic #2: Include White Space

Pad your images with white space.

Example: Slide 17 includes two simple graphics on a white background to drive home an important concept.

Why It Works:  White space creates separation, balance, and attracts the audience’s eyes to the main focus: your image.

Tactic #3: Incorporate Hard Data

Incorporate hard data with a memorable background to make your data stand out.

Example: Slide 5 includes statistics with a backdrop that stands out. The number and exciting title (‘A Global Phenomenon’) are the main focuses of the slide.

Why It Works:  Vivid backdrops are proven to be memorable and help your audience take away important numbers or data.

Psychology tells us that seeing colors can set our mood .

The color red is proven to increase the pulse and heart rate. Beyond that, it’s associated with being active, aggressive, and outspoken. LinkedIn Sales Navigator uses red on slides to draw attention to main points:

You can use hues in your own slides to guide your audience’s emotions. Green gives peace; grey adds a sense of calm; blue breeds trust. See more here .

Tip: You can grab free photos from Creative Commons and then set them to black & white and add a colored filter on top using a (also free) tool like Canva . Here’s the sizing for your image:

Caveat: Check with your marketing team first to see if you have a specific color palette or brand guidelines to follow.

Here are some other takeaways from LinkedIn’s sales presentation:

Tactic #1: Include a CTA on Final Slide

Include one clear call-to-action on your final slide.

Example: Slide 9 has a “Learn More” CTA button.

Why It Works:  According to the Paradox of Choice , the more options you give, the less likely they are to act.

Step One : Ask marketing for your company’s style guide (color, logo, and font style).

Step Two: Answer these questions to outline the “Before → After → Bridge” formula for your sales pitch :

• What are your ICP’s pain points?
• What end picture resonates with them?
• How does your company come into play?

Step Three: Ask account management/marketing which customers you can mention in your slides (plus where to access any case studies for pull quotes).

Step Four:  Download photos from Creative Commons . Remember: Graphics > Text. Use Canva to edit on your own — free and fast.

What are the sales presentation strategies that work best for your industry and customers? Tweet us:  @Yesware .

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The top 9 sales pitch templates + 5 steps to create your own

Using a sales pitch template can help you develop a solid baseline to judge what works and what doesn’t. Use the free sales pitch templates here, or create your own template by setting a clear goal, defining a measure for success, identifying customer journey patterns, and more."A good sales pitch template acts as the foundation for a better sales process . With it, you can set a baseline for what works and what doesn’t, lean into your prospects’ major pain points, and create a narrative around your offer that resonates with your audience. Looking for some free sales pitch templates to base your own pitch on? Or are you wondering how to create your own from scratch? In this chapter, you’re going to see:

• The top 8 sales pitch templates to base your next sale on

How to build your own sales pitch template

Why you need multiple sales pitch templates for different types of sales, the top 9 sales pitch templates to base your next sale on.

Using a template, whether you’re selling on the phone, in-person, or by email, gives you a solid place to start your pitch and a clear direction to follow in the conversation. These 9 free sales pitch templates are the gateway to help you construct your own high-performing sales pitch:

1. Context creator pitch from Close CRM

Resource type: Article For which type of sale: Phone Helps your sales game by: Giving prospects the context they need

Our own sales pitch template is based on a real pitch we gave when we first started our on-demand sales company ElasticSales. In just three sentences, this pitch tells prospects who we help, where we are, what we’re looking for, and what we’re offering.

Why this works: By being so specific with your pitch, you tell prospects, “This is for you, and you alone.” Show your prospect why you’re calling THEM within the first sentence of your pitch, and you’ll have their attention for the whole call.

2. Name drop pitch template from Sales Scripter

Resource type: Article For which type of sale: Phone or in-person Helps your sales game by: Convincing

This template uses three easy steps to give a persuasive sales pitch over the phone: share a value statement, share a common pain, share a name drop. Using the experiences of previous customers, this pitch template relates the prospect and shows them you understand them.

Why this works: Dropping names is a great way to show real value, especially when you mention a client or customer that's related to this prospect or their particular needs.

3. Sample sales pitch template by Template.net

Resource type: PDF For which type of sale: Phone or in-person Helps your sales game by: Setting a baseline

If you're looking for a sales pitch template that helps you start with the basics, this PDF is great. Answer specific questions about your customer, market, and product, and then use those answers to craft a personalized sales pitch for your business.

Why this works: Especially for newer salespeople, it’s essential to set a baseline template for a good sales pitch. This helps new sales hires to see what their pitch should include, and allows them to develop and improve their pitch over time.

4. End with a question framework

Resource type: Article For which type of sale: Email or phone Helps your sales game by: Building conversation

This sales pitch framework from sales pro Margo Prylypska gives you 6 steps to build a pitch, including an open-ended question at the end to encourage deeper conversation with the prospect.

Why this works: Using this framework, it’s easy to keep your focus on helping the customer and understanding their pain points and view of the situation.

5. The problem-solver sales pitch

Resource type: Article For which type of sale: Email and LinkedIn Helps your sales game by: Focusing on helping prospects

While this template is originally meant for use on LinkedIn, it can easily be adapted to any online forum, including email. Using the problems that your prospect has discussed online, this pitch is built on a helping mindset and presents a valuable solution to the problem.

Why this works: Using what your prospects post on social media as an intro to the conversations shows that you care and you want to provide value, not just sell them something.

6. Startup Madlibs from Founder Institute

Resource type: Article For which type of sale: Phone or in-person Helps your sales game by: Getting to the point fast

Fill in the blanks: This option gives you clear direction for a one-sentence pitch that describes your startup and what you offer to customers.

Why this works: Developing, practicing, and honing your one-sentence pitch prepares you for the inevitable question: “So, what does your startup actually do?”

7. HOPPP template from The Balance

Resource type: Article For which type of sale: Email Helps your sales game by: Convincing

This template uses an acronym to help guide you through the 5 steps:

It’s perfect for a longer, persuasive email (or letter) that aligns with your audience’s needs.

Why this works: Although this is based on a B2C scenario, the same principles can apply to B2B. Write a captivating subject line, present your offer, prove it’s worth their time, persuade them, and add a P.S. for extra emphasis.

8. Sales pitch call template

Resource type: Word Document For which type of sale: Phone Helps your sales game by: Being conversational

Depending on who you're selling to, it could make sense to strike up a conversation with your prospect as you start the call. This phone sales pitch template guides you through a cold call sales pitch to schedule a discovery call with the prospect.

Why this works: Reps using this call structure immediately show the prospect that they relate to their pain points by referencing the needs or goals of other customers.

9. LinkedIn sales pitch template from HubSpot

Resource type: Article For which type of sale: LinkedIn or email Helps your sales game by: Being conversational

This pitch has a solid base in common ground on LinkedIn, mentioning a common group and the prospect's comments. Then, it uses a question to continue the conversation. In this case, the idea is to sell the call, so later you can sell your product.

Why this works: By establishing common ground with groups or ideas you share on LinkedIn, your cold email becomes a little warmer .

Ready to get your hands dirty? Build your own sales pitch template with these 5 easy steps:

1. Define the goal of your pitch template

What are you selling? No, I’m not just talking about your product; I’m talking about the specific goal of this pitch, such as setting up a discovery meeting , getting referred to a decision-maker, getting them to start a free trial, etc. When you know what the goal of your sales pitch is, you’ll be better prepared to create a template that directs the conversation where you want it to go.

2. Set a measurable metric to help you define success

Once your sales pitch is created, how will you know whether or not it’s working? Depending on the goal you’ve set, choose a metric that you can measure as you use the template in live sales conversations. For example, you can track meetings booked with prospects who heard this pitch or the number of deals closed-won. By assigning a measurable metric to each sales pitch template you create, you’ll be able to easily see which pitches are working and which ones aren’t. This will help you refine those pitches to better suit your sales process and customers.

3. Identify patterns in your sales process

To determine what kind of sales pitch you need, you need to first analyze your sales process and the journey your customers take from awareness to purchase . So, where do prospects normally become aware of your offering? At what stage of the sales funnel are they more open to speaking with a sales rep? When you cold call new leads, are they aware of the problem you’re looking to solve? Are they already assessing different solutions, or are they unaware that a solution like yours exists? Are there any trigger events that make them more likely to agree to a meeting? By mapping the customer journey, you can identify where you as the sales rep enter the pitch.

This, in turn, gives you more context around the type of pitch template you should create.

4. List 3 main points to highlight in your pitch

What are the benefits of using your product? What sets you apart from the competition? How does your product perform as it solves the problems of other customers? What real ROI are your customers seeing from your product? From these ideas, pick 3 main points to include in your pitch template. For example, your pitch might highlight two main benefits of your product, along with a customer story that solidifies the value of those key benefits.

5. Identify the most frequent objections your prospects give

Objections are a part of sales, so objection management should be part of your sales pitch template. Make a list of the top outbound sales objections you hear on a weekly basis, including things like:

• “Can you send me the information?”
• “I don’t have time right now.”
• “I can’t make a decision right now.”
• “We’re already working with [competitor].”

(Psst… Not sure how to respond to some of these? Watch this video on how to respond to the “Send me more information” objection:)

Wait, you mean one sales pitch template isn’t enough? The way you sell to different types of prospects is completely different. Also, the sales method you’re using (phone, email, social media, etc.) will affect the length and tone of your sales pitch. Here are some different types of sales that should have their own sales pitch templates, plus why the pitch has to vary in each situation:

• Inbound sales : A new inbound lead is already aware of your product and the solutions you provide, meaning your pitch needs to be benefit-heavy and convincing with appropriate social proof. An inbound sales pitch should also include more questions that dig into the specific needs of this prospect; then your pitch can adapt to their unique situation.
• Outbound sales : When contacting outbound leads, you need to be more aware of their time. A sales pitch for an outbound lead pushes harder to sell the next step rather than the product itself. Outbound sales also involves a measure of education, helping the prospect identify the problem and become aware of the solution you offer.
• Cold calling : This type of pitch gets to meat faster and gives prospects a good reason to keep listening within the first few seconds.
• Social selling : A sales pitch given over social media, such as LinkedIn , should explain quickly why you’ve chosen to reach out to this particular person. Setting common ground is essential in social selling.
• Follow up pitches : Remember that prospect who told you to follow up next quarter? Your next call to him is a unique sales pitch because the prospect already knows you and your product. The follow-up pitch should build on already-existing rapport and establish clear value and urgency.
• Profile-based templates : When your sales team has identified ideal customer profiles, it may make sense to create sales pitch templates that adapt to different types of customers. For example, if you have one profile for enterprise customers and another profile for SMBs, you should create separate sales pitch templates for each.

Take what you’ve learned and get selling!

Through this guide, you’ve learned how to create a pitch, build a script and template you can use, and deliver your pitch through different channels. You’ve also learned from live examples of sales pitches over the phone, in-person, and by email. We’ve packed all the information you could possibly need to create a pitch that resonates with your audience and delivers measurable results. But that knowledge alone won’t ensure a good pitch. Now, it’s up to you. So, take the information in this guide and put it to practical use. If you haven’t already, go through the steps to create your own pitch. Take that pitch, use it in the real world, and track the results. Then, go back and refine your pitch. Polish it until it shines. What will this do for you? This practical training in sales pitches will help you become a better salesperson. You’ll not only close more deals or hit quota faster: You’ll advance your sales career and help your business succeed in the long-term.

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10 Best Sales Presentations To Inspire Your Sales Deck [+ 5 Tips]

Updated: August 17, 2022

Published: February 22, 2017

While many salespeople focus on making their sales decks flashy, fun, and exciting, they do little to ensure that their presentations address the prospect's top concerns and offer an irresistible solution.

As a result, many presentations are met with wishy-washy responses that drag along the sales process and waste valuable time.

What does a great sales deck look like? We'll take a look at some of the best, and provide tips for creating your own stellar sales deck and presentation.

What is a sales deck?

A sales deck is a slide presentation (e.g., PowerPoint, Keynote, etc.) used to supplement a sales pitch. The sales pitch, given by a salesperson to a prospect, often includes an overview of the product or service, offers a value proposition and solution for the prospect, and includes examples of success stories from other clients.

The primary purpose of a sales deck and presentation is to introduce a solution (ie, your pitch ) that ultimately leads the prospect to purchase from your company.

If you've done everything right during the discovery process — digging deep into your prospect's challenges and understanding exactly what they need — only to get a noncommittal response, then your presentation needs some major adjusting.

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Sales Deck vs Pitch Deck

A sales deck is a pitch meant to convince a prospect to make a purchase by showcasing your product features, benefits, and value proposition.

A pitch deck , on the other hand, is usually created for investors who want to learn more about your company, vision, products, financials, and target audience. Think of the pitch deck more like a synthesized version of your business plan.

Ready to see some sales deck examples? Here are a few of the best, in no particular order.

Sales Deck Examples

• UpstartWorks
• Attention Media
• Leadgeeks.io

1. Leadnomics Sales Deck by Katya Kovalenko

Leadnomics has done something few companies successfully do in presentations: Showcase their brand identity.

The internet marketing agency hired a designer to create a sales deck that reflected their sleek, techie brand.

So while prospects learn about Leadnomics and what it offers, they can also get a peek into what it represents as a brand.

2. UpstartWorks Sales Deck by BrightCarbon

This slide deck for UpstartWorks starts with an image of the road to success, followed by a value proposition and a list of benefits buyers can enjoy from working with the company. They provide an overview of what they deliver to customers, who their clients are, and the results their customer base has seen.

The sales deck touches on all the key points a sales presentation should cover. And when it includes graphics and logos, they are clearly organized and not cluttered.

3. QS Sales Deck by BrightCarbon

QS , a platform that ranks colleges and universities, effectively uses icons and visuals throughout its sales deck to communicate its messages. At just a few slides, this is one of the shortest sales decks featured on this list.

If you’re going to make your sales deck short, make sure the information you include gets straight to the point, and be sure to front-load the most important information.

In terms of content, QS showcases its features, value proposition, and client impact.

4. Attention Media Sales Deck by Slides

Attention Media , a B2B creative agency, hired a presentation design agency to create a sales deck that features statistics and reasons businesses should work with them.

Key figures and messages are either in a bold, large, or bright font to make them stand out from the rest of the text.

While their slide deck is on the shorter side (the typical presentation is around 10 to 15 slides ), they include intriguing visuals and statistics that grab attention and keep viewers interested.

5. Freshworks Sales Deck by BrightCarbon

Freshworks is a B2B software platform that promises an all-in-one package for businesses. Its sales deck emphasizes simple text and organization. The problem and solution are introduced using graphics, which makes the text easier for readers to prioritize.

They include a dedicated slide to their mobile app, one of the product’s key differentiators and most salient benefits. The following slides provide a step-by-step walkthrough of how customers are onboarded and what they can expect on a regular basis.

Since the slides aren’t text-heavy, the salesperson can easily elaborate and answer any questions the prospect might have.

6. Soraa Sales Deck by BrightCarbon

Soraa , a lighting company, starts its sales deck with a visually appealing table of contents that contains three items: “Quality of light,” “Simply perfect light,” and “Why Soraa?”

The brand then dives into what its prospects care about most: How the light will look in their spaces and how they can apply Soraa’s offerings to their specific use case. It sprinkles in the benefits of using Soraaa as a lighting supplier. And it does this all while maintaining its strong branding.

7. Planetly Sales Deck by OCHI Design

The first thing Planetly does in its sales presentation is present an eye-catching statistic about customers wanting more eco-friendly brands. Then, they present the reasons behind that data.

The deck doesn't overwhelm prospects with too much text, opting for more graphics and visuals instead. It introduces a hard-hitting stat about the problem their prospect is facing, engages them by asking a question, and provides a solution to the issue.

The slide deck continues to outline specific product details and what sets the solution apart from others, ultimately leading to a slide that represents the expected outcome for the prospect.

8. MEOM Sales Deck by Katya Kovalenko

What you’ll first notice when scrolling through MEOM's sales deck is that it’s straightforward and easy to scan.

The brand kept it simple with their deck, making it easier for consumers to take in the information. Too often, companies overload their decks with information, and by the end of the presentation, consumers can’t remember anything.

On every slide, MEOM has one main message with supporting information in smaller font. In addition, the brand incorporates a detailed look at one of its staff members — a powerful tool when trying to attract consumers.

9. Leadgeeks.io Sales Deck by Paweł Mikołajek

Sometimes, the best way to explain a concept is through a series of process maps and timelines. In this sales deck, Leadgeeks.io takes this approach to explain its product process and onboarding process.

This method helps consumers visualize how this software will help them reach their goals and how they can adopt it at their business.

10. Accern Sales Deck by Katya Kovalenko

Similar to Leadnomics, software company Accern puts its branding at the forefront of the sales deck.

In addition to the use of design to make the sales deck stand out, Accern also highlights customer case studies in its deck, another form of social proof that shows the success other customers have found with this tool.

Each of these presentations provides a general overview of the products, problems, and solutions, and they can easily be tailored and customized to each prospective company. A custom presentation not only piques the prospect's interest but also increases the likelihood that they'll buy from you.

Curious as to how you can word your presentation during your meeting with prospects? Below, we go over the best examples we’ve seen so far.

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E-pitch templates to better sell your product, fund your business, or network.

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Example Sales Presentation

While there are plenty of videos online on how to deliver a sales presentation, there aren’t quite as many live sales presentations to watch.

That’s because sales presentations are delivered in the privacy of a meeting between the sales rep and the prospect, and are often not recorded with the intention of sharing online.

As a sales rep, though, you have an excellent resource for inspiration: explainer videos. Companies publish explainer videos to pitch their products to qualified leads. (Sound familiar?) Use the below examples to hone your own pitch to buyers, and pay close attention to the structure of each video.

This explainer video for Leadjet starts with an urgent problem: Finding leads on LinkedIn and moving them to a CRM loses valuable time and minimizes lead opportunities. Leadjet then presents its product as the solution.

The video jumps into the benefits users can enjoy, such as synchronizing conversations over both your CRM and LinkedIn, keeping the lead status updated, and adding custom details. In this video, Leadjet follows the ideal sales presentation structure: problem, solution, and benefits.

2. Node Influencer App

The Node influencer app allows small business owners to connect with influencers on social media. It starts its video with a simple question: “Looking to promote your brand with social influencers?” The presentation effectively identifies and addresses the target market before pitching the product to viewers.

This presentation is more tutorial-based, making it ideal inspiration if you’re creating a sales deck for someone who’s closer to making a decision. People most often want to see actionable demos when they’re ready to choose a provider.

This explainer video from Upsend, a former customer service software, begins with a problem: Most customers want instant responses to their queries, but customer service systems can be expensive for new companies. Enter Upsend.

The presenter addresses the target market — startups and small businesses — while assuaging their concerns about budget. In addition, it covers the most important features of the platform and the end result for the user. If Upsend were still available, this would be a product a new business would immediately want to add to their tech stack.

4. Algoplanner

Within a few seconds of the start of this presentation, Algoplanner drives home the critical urgency of adopting a supply chain software. It uses a scary number to pull your attention, citing a possible “loss of millions of dollars” if you fail to adopt the right tool.

It then introduces its product with a breakdown of what the software can do for users. Plus, it provides powerful stats to back up its claims, including that users can reduce automation development costs by 80%. The call to action at the end is powerful and simple, telling viewers to schedule a demo.

Sales Deck Presentation Tips

Ready for your presentation? Sticking to these five simple sales presentation guidelines, recommended by Marc Wayshak , will help you blow your competition away while dramatically increasing your chances of closing the sale.

1. Lead with solutions.

Have you ever met with a prospect who was excited about your product or service – and used your presentation to keep on selling? This is called over-selling, and it's the leading cause of death for sales presentations.

When you start your presentation, first lead with solutions. Don't talk about the benefits of your product's features or tell the prospect how great your company is.

Simply dive into how you're going to solve the deepest frustration your prospect is facing right now.

2. Incorporate case studies.

Once you've addressed the specific solutions you can provide to the prospect, it's time to add some color to your presentation.

Turn your sales presentation into an engaging story by sharing case studies of similar prospects and the results they've achieved with your help.

This step is important for building trust and credibility with the prospect. At the same time, case studies bring your solutions to life in the real world, making your presentation more engaging.

3. Ask for feedback throughout.

Most presentations are a one-way monologue by the salesperson. This approach is boring – and it's certainly no way to connect with a prospect.

Instead, ask short questions throughout your presentation like "Does that make sense?" or "Can you see how this would work for you?" Asking for feedback periodically ensures your prospect stays on the same page.

4. Welcome interruptions.

If you want to close more sales, you have to care about what your prospect is thinking throughout your presentation.

Any interruption is the perfect opportunity to find out. Whenever a prospect interrupts you – either with a verbal remark or subtle shift in their facial expression or posture – stop immediately.

Acknowledge the interruption, and welcome the opportunity to explore it with the prospect. Never ignore signals just to stay on a roll and conclude your point. Invite prospects to ask their questions or share their concerns.

The opportunity to respond to those concerns is always more valuable than whatever you were about to say.

5. Wrap it up quickly.

Your presentation should be ASAP: as short as possible.

It's natural for salespeople to get excited about what they have to share, but this causes most of them to ramble on for far too long.

Prospects only care about themselves and their challenges. Present the information they'll be interested in and nothing more.

Practice your next sales presentation with a colleague or friend and ask for their honest feedback on its length.

Sales Deck Template

Ready to start creating your own sales deck? Get started with these free templates .

It includes ten Powerpoint templates, each with a different focus.

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How to find a sales deck template.

Haven’t found what you’re looking for? Here are additional resources to find a sales deck.

This presentation platform allows you to pick from hundreds of templates and fully customize the template you choose. The best part? It’s free and offers premium packages for teams who want analytics, multiple users, and live video collaboration.

On this graphic design platform, you can search through countless presentation templates and customize them. Canva also offers extensive collaboration features, such as file sharing and commenting.

Get Inspired With These Sales Presentations

When delivering a sales presentation to a prospect, you can do so with the knowledge that thousands and millions of others have been in the same position as you. Luckily, we can see their work online to guide our sales deck creation process. Use these decks to structure your own, and you’ll be well on the road to closing more deals and exceeding your quota.

Editor’s Note: This post was originally published in April 2019 and has been updated for comprehensiveness.

Don't forget to share this post!

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Sales presentations: templates, examples and ideas on how to present like a pro

A good sales presentation is more than a simple pitch, a demo or a list of facts and figures. Done well, at the right time in your sales process , it’s a tool for getting your prospects’ attention, drumming up excitement and moving prospects toward a buying decision.

In this guide, you’ll learn how to use the power of storytelling to drive decision-making and close more deals. We’ll also cover the fundamental elements of the best sales presentation ever, what to include in your sales decks and practical ideas on how to deliver them.

What is a sales presentation?

A sales presentation is a live meeting where your team showcases your product or service and why it’s the best option for your prospect.

Although the terminology differs from company to company, a sales presentation is not always the same as a sales pitch.

A sales pitch doesn’t use visualized sales presentation themes – it’s what your sales professionals do all day long, on the phone, over Zoom or in person with clients.

A sales presentation (although it’s still a sales pitch) is a point-in-time event that usually happens when your sales team is trying to close a more lucrative deal. It’s not a simple phone call, as it often involves a meeting and a demo.

Because you’re likely presenting to a group of senior decision-makers and executives, even the best sales presentation ever requires ample prep time and coordination across multiple team members.

Key takeaways from this sales presentations article

Deliver effective presentations: Make your sales presentations compelling with storytelling, effective slide decks, tailored content and strong delivery techniques. Benefits of great presentations: Sales presentations grab attention, excite prospects and drive decision-making, helping close more deals by showcasing your product’s value. Pipedrive’s tools, including customizable sales dashboards and Smart Docs , help a sales presenter create professional, tailored presentations that enhance your sales strategy. Try Pipedrive free for 14 days .

How (and why) to use storytelling in your sales presentation

Use stories in your presentations to help people remember and relate to your brand.

Statistics, facts and figures can help when you’re trying to persuade a prospect to become a customer, but they’re more impactful if you can frame them with a memorable story.

For example, tell a story about a customer who faced the same challenges as your prospect and supplement it with powerful data, they are more likely to listen and want to know more.

Human beings have a deep relationship with storytelling. Stories move, teach and, in a sales context, persuade audiences.

Chip Heath, a Stanford professor and the co-author of Made to Stick , demonstrates the importance of storytelling by doing an exercise with his students. He divides them into groups and asks them to deliver a one-minute persuasive pitch based on data he’s just shown them.

After the pitches are delivered, he asks the class to jot down everything they remember about them. Although most students use stats rather than stories, 63% remember the stories, while only 5% remember an individual data point .

The stickiness of stories makes them a useful tool for developing a sales presentation outline. They help prospects understand and remember the key points of the presentation and your product.

Thomas Dredge Sales Manager, Particular Audience

Start with a problem (and a deadline)

Your presentation is about the solution you’re offering your prospects, but it shouldn’t start with that solution.

Instead, lead with the problem your solution was designed to solve.

“ Value selling is key,” says Bradley Davies, business development at Cognism . “It is important to understand your buyer and tailor their journey to what you can do for them.

“First, you need to understand what is motivating them to have a discussion, which allows you to identify their pains and present how your offering solves their pains. Everything presented to a prospect should be based on the value for them specifically.”

You might choose to tell a story that positions your product as the hero, helping the customer vanquish a villain: their pain point.

Your story should be tailored to the pain points of the prospects in the room. For example, a change to their business, industry or the technology they use.

“If an element of your offering is not relevant, then don't distract them from the important features. It will keep them engaged and help to build their user story,” adds Bradley.

Recommended reading

Digging deep to determine customer pain points and make the sale

Create a sense of urgency around your product: It’s a solution to their problem, but if they don’t act now, they could miss an opportunity. Tell a story about what might happen if your prospect doesn’t change, framing the consequences of inaction.

Focus on outcomes

You’ve outlined the problem and, if you’re doing your job, your audience is nodding along. Now it’s time to start talking about the solution.

However, that doesn’t mean you should launch into the features and benefits of your product just yet.

Rather than presenting your product, a good sales presentation draws a picture of what life could look like for a customer once they start doing things differently. How will their workload or productivity improve? What will they be able to do with additional time and resources? How will they reduce spending and increase revenue?

From there, introduce your solution and the features that can make this brave new world possible. Do this in a few ways:

Position your features against the old way of doing things

Present those features as “superpowers” that will solve your prospect’s problems

Compare those features to competitors’ features

Quantify the value your features bring vs. the cost of doing nothing

Use a combination of some or all of the above

Creating a winning sales presentation slide deck

Most sales presentations include a slide deck to deliver facts, case studies and statistics that convey the value of your solution.

Create your sales pitch deck in an application like PowerPoint or Google slides to ensure your presentation is visible to everyone in the room (or in a virtual setting).

The best sales decks have a few key elements:

A great cover image or opening slide. Like the story you open your presentation with, your cover slide should grab your audience’s attention.

Data and key points . Charts, graphs, infographics, quotes and other information back up your presentation. Your slides should support your presentation by visualizing data, not repeating what you’re saying. You can get metrics from third-party sources or (if appropriate) from your own sales dashboard .

Testimonials and case studies from other customers. Quotes and success stories from or information about other customers, preferably in the same industry as your prospects, will act as social proof and go a long way to backing up your claims.

Competitive context. In all likelihood, your product isn’t the only one a potential customer is evaluating. Savvy sales professionals take the opportunity to proactively communicate how their product stacks up to their competitors’ and anticipate objections.

Customized content. While it might seem tempting to use the same content for every presentation, you should personalize your presentation for each meeting. You might want to use your prospect’s brand colors, find data specific to their market or industry, or reference an earlier exchange. You can find ready-to-use customizable sales decks through a graphic design app, such as Canva.

A glimpse into next steps. Give your prospects an understanding of what new customer onboarding looks like with a slide that includes a direct call to action offering next steps. For some companies, the training and customer support experience can be a value proposition in and of itself.

A note about text in your sales deck : Keep the slides simple and light on text. Your prospects don’t want to look at a wall of words to read. According to data from Venngage , 84% of presenters use visual data in their presentations – and for good reason: You don’t want to overwhelm your audience with text as they listen to you, look at your sales deck and watch the demo.

When you do include text, ensure you use a font (and font size) that can be easily read by everyone sitting in on your presentation. Need help? Enter your email in the box below to request some sales presentation templates.

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What else to bring to your sales presentation

Now that we’ve discussed the story elements of a sales presentation and your slide deck, what else should you bring to the meeting?

Most sales presentations are in-person affairs and include visual elements like a sales deck, handouts or even an in-person demonstration of the physical product. Here are a few things to think about including in your pitch.

13 examples of sales collateral you need to drive revenue

The product.

Nothing sells a product like seeing it in action.

Take Scrub Daddy, a sponge that changes shape depending on the heat of the water. When Aaron Krause, Scrub Daddy’s founder and inventor, presented the product on Shark Tank in 2012 , he demonstrated the sponge cleaning dirty kitchenware and greasy countertops. He also used bowls of water and two 10-pound weights to show the sponge’s amazing morphic abilities.

The tactic paid off: Scrub Daddy partnered with Lori Greiner for $200,000, in return for 20% equity in the business and is now considered one of Shark Tank’s most successful products.

Not all products are easy to demo, so you may have to improvise.

With a physical product, think of the perfect environment for a demo. What would show the product at its best?

With a digital product, make sure you have the technology on hand to show what your product can do (and check beforehand that the tech works). If it’s a mobile app, have your prospects download it. If it’s a platform, consider producing recorded or interactive product demos that can be embedded in your sales presentation.

For items that are too big to be brought in or which are location-specific, you may have to rely on a video as part of the presentation.

7 steps to putting together a brilliant sales demo

Leave behinds.

Depending on the nature of your solution, you may want to have materials you can leave with the prospects in the room.

This can be as simple as contact information or sales literature you pass out at the end of the presentation. It can also be something that’s part of the presentation, like a QR code that allows them to download the demo on their phones. Whatever format you choose, make sure the material is concise and to the point.

Tailoring your sales presentation to speak to your audience

Once you develop a strong sales deck template, it’s tempting to use it over and over with your target audience. Remember, personalization is essential in sales.

During lead generation , prospecting and sales calls, you know that prospects are more interested in buying if your pitches are tailored to them. It’s the same with your sales presentations, especially if you have an unusual prospect.

Let’s say your product is a CRM that’s normally used by sales organizations, but a human resources department is interested in using it to create a recruiting pipeline.

You wouldn’t use a sales deck with sales-related examples to sell it during the presentation.

Instead, you’d research talent acquisition challenges, ask your product department to create a template or a demo aimed at recruiting and build your sales deck accordingly.

Different industries have unique challenges and opportunities. It’s your responsibility to tailor your value proposition and key bullet points accordingly.

“To craft the perfect sales presentation pitch,” advises Danny Hayward, Sales Manager at Unruly , “ensure you take care of these three things:

Ask the right questions beforehand to understand the needs of the client, especially their flaws

Learn your product inside and out

Rehearse, rehearse and rehearse again

Danny Hayward Sales Manager, Unruly

How to nail your sales presentation delivery

Here are a few tried and true sales presentation techniques to make sure you close the deal.

Whether you’re presenting solo or as part of a team, it’s important to plan in advance. Follow these sales presentation tips for preparation.

Practice, practice, practice . You’ll need to get the timing right, especially if your presentation has a lot of moving parts. Go through it to make sure your timing works, so that you can nail the meeting itself.

Make sure everything works . You don’t want to go into a meeting with a faulty PowerPoint presentation or a broken sample – or find out there is no whiteboard when one is integral to your demonstration. Do your best to make sure everything goes to plan.

Decide on everyone’s roles . This one is just for those presenting as a team. Will different sales reps speak through each section? Will one rep talk while the others handle the sales deck and demo? Decide who will do and say what ahead of time.

Know your attendees. Make sure you know who from the prospect company will be in the meeting, their titles and the roles they each play in the buying process. Conducting light social media research can also clue you into attendees’ past experiences or alma maters (information that can fuel pre-presentation small talk and forge closer connections with your audience).

Practice confident body language

Presentations usually happen in person, which is why you need to practice strong body language. You want to look relaxed and confident (even if you’re shaking in your shoes).

Here are some ways you can improve your body language:

Eye contact . Make and maintain eye contact, even in virtual meetings. This shows people you’re interested in them and invested in what they have to say.

Stand up straight . Pull your shoulders back and straighten your spine; fixing your posture is an easy way to convey confidence. You’ll also feel better if you’re not hunched over.

Chin up. It’s hard when you’re in front of people, but don’t look at the floor or your shoes. Face straight ahead and make eye contact (or look at the back wall rather than the floor.)

Have a firm handshake. Some people judge others by their handshakes. Offer a firm handshake to make a good first impression.

Engage your audience

Presentations can span 30 to 60 minutes or more, so you need to be able to hold your prospects’ attention. There are a number of ways to keep everyone interested:

1. Understand your audience’s attention span

The beginning and the end of your presentation are the most memorable, so that’s where you want to use your strongest material.

Rather than leading with your product’s features, use the first few minutes of a presentation to briefly introduce yourself, and share the compelling story we mentioned earlier. If your demo itself is compelling, lead with that.

Then talk about product features and pricing. Your prospects might have already researched it or can look it up afterward, so it’s fine that it’s occupying real estate in the middle of the presentation.

Lastly, finish strong. Return to your story, sharing how your product solved an important problem. Close with confidence, and open the floor for questions.

2. Be funny

Humor can be tricky, so if you’re not comfortable making jokes, don’t force it. If, however, humor is part of your brand voice and you think it will be well-received by your audience, go for it. Humor can be a good way to connect with prospects, make your presentation memorable and relax everyone in the room.

3. Use a little showmanship

The best thing about a sales presentation is that it lets you show off your product. Unlike a pitch, a presentation lets you pull out the stops, make a splash and showcase your solution.

Use this to your advantage and be as memorable as you possibly can.

Sophie Cameron Business Development Representative, CAKE

What to do after the sales presentation to close the deal

The sales cycle isn’t over when the sales presentation ends. Here are some tips on how to wrap up loose ends and close the deal.

Take questions

Encourage questions to show prospects you care about their experience.

Sometimes prospects may want a question answered right in the middle of a presentation. Interactivity is a great sign of engagement. If that happens, stop the presentation and take their questions head-on to show you’re listening and validate their thoughts.

Other times they may sit silently waiting for you to give them all the information they need.

In either case, proactively ask for questions once you’ve ended your presentation. Encourage them to share their concerns. This is a consultative selling approach that works to build a relationship with your prospects.

By the end of your sales pitch, your prospect should be ready to come along with you and start your business relationship.

Outline the next steps of the process. The first could be offering a trial of your product, scheduling a follow-up meeting or sending over a proposal.

Whatever the steps, make sure they’re clearly defined. If you don’t hear from the prospect soon after the proposal, check back in with a follow-up email or call.

How to write a response-worthy follow-up email (with 15 templates)

Great sales presentation examples (and why they worked)

Here are some sales pitch examples you can use to inform your next sales presentation; these examples range from great sales decks to sales pitch presentations and we’ll explain why they worked so well.

The successful demo

Stephen Conway of vegan chocolate brand Pure Heavenly opened his elevator pitch on the UK’s Dragons’ Den in 2019 by handing out samples of his chocolate. The product, paired with Stephen’s story about wanting to create an allergen-free treat that his young daughters could enjoy, led to three offers.

Why it worked: Conway knew the strength of his product and packaged it in a personal story, betting (correctly) that it would sell itself.

The data-driven presentation

Lunchbox is a restaurant technology company that specializes in online ordering, customer loyalty and guest engagement software. The sales deck the company used to raise its $50 million Series B in 2022 relied on bold visuals and graphs to illustrate its market opportunity, ARR history and competitive differentiators.

Why it worked: This selected deck of the best presentation examples tells two stories, one about the company itself and another about the way consumer dining habits have changed in the wake of COVID-19. Lunchbox used data to show how it met the industry’s new pain points for both itself and other companies.

Sales data: How to analyze sales data and a sample Excel spreadsheet

The presenters with overwhelming confidence

When Brian and Michael Speciale went on Shark Tank in 2017 to pitch their product, The Original Comfy, they had very little – no numbers or inventory, just a prototype of a big fleece blanket/hoodie and video of that hoodie being worn everywhere from the couch to the beach. What they did have was a good product and confidence in that product. Their presentation earned them an offer of $50,000 for 30% from Barbara Corcoran.

Why it worked: Corcoran says she bought in because the Speciale brothers had a good idea, the guts to present it and knew they had to strike while the iron was hot. While you probably should be more prepared for your own sales presentation, the Original Comfy story shows just how important confidence is in a sales presentation.

Begin your sales presentation by capturing your audience’s attention and establishing a solid foundation for the rest of your presentation. Here are some steps to consider:

Greet and introduce yourself

Establish rapport

State the purpose and agenda

Address the pain points

Present a compelling hook

Outline the benefits

Establish credibility

Set expectations

Remember to maintain a confident and enthusiastic demeanor throughout your presentation.

The ideal length of a sales presentation can vary depending on factors such as the complexity of the product or service, the audience’s attention span and the context in which the presentation is being delivered. However, keeping a sales presentation concise, focused and within the timeframe is generally recommended.

The conclusion of a sales presentation is a significant opportunity to leave a lasting impression and inspire action from your audience. Here are a few steps you should take to end your presentation effectively.

Include a call to action

Summarize key points

Showcase success stories

Open the floor to questions

Offer additional resources

Here’s an example of how to end your presentation:

“To quickly recap, we’ve covered these key points today: [Summarize the main features and benefits briefly].

“Now, let’s revisit our success stories. Our clients, like [Client A] and [Client B], achieved [mention their specific results]. These successes demonstrate how our product/service can deliver tangible benefits for your business.

“I’d be happy to address any questions or concerns you may have. Please feel free to ask about anything related to our offering, implementation process or pricing.

“Before we finish, I’d like to encourage you to take the next step. Schedule a demo, request a trial or start a conversation with our team. Don’t miss the opportunity to experience the advantages firsthand.

“Lastly, we have additional resources available, such as case studies and whitepapers, to provide you with more insights. Feel free to reach out to our team for any further assistance.

“Thank you all for your time and consideration today.”

Final thoughts

It can be tempting to play it safe with a sales presentation by keeping it to a sales deck and a speech – but a sales presentation should be a show-stopper.

The best sales presentation tells your customer’s story, validates with data, offers a demo and more. It’s a major undertaking that shows the strength of your product. Done well, it keeps your prospects engaged and will make them want to do business with you.

Show customers how your product can push their business forward (or better yet, how your product can make them the superhero) and you’ll have a winning sales presentation that sparks your customer’s interest and drives revenue.

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Sales Pitch Deck Template

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Mastering the Art of the Sales Pitch Deck: How to Effectively Sell Your Product or Service

What is a sales deck.

A sales pitch deck is a visual presentation that is used to communicate the key features and benefits of a product or service to potential customers or investors. It typically includes slides that outline the problem being solved, the proposed solution, the target market, the business model, the competition, and the financial projections.

A good sales pitch deck is not only informative but also visually appealing and easy to understand, making it an effective tool for persuading others to invest in your product or service. It is a summary of a company or product that is delivered to potential investors or customers. It can be helpful in persuading the audience to invest or buy the product/service.

You may also add a value proposition and examples of success stories from your current clients. Your purpose when delivering this message is to introduce a solution that leads to a purchase.

Start by sharing your story and your context. Like any great story, you need to start by sharing the relevant details that will engage your audience. This will apply too when sharing your sales pitch deck template with sellers and marketers. Learn about the current tendencies of the market and share this story.

Make sure you share case studies and their results. This will build trust and credibility with the person you are trying to convince to jump on board with your idea or product. Case studies point your audience's attention to solutions for problems in the real world. This will surely make your presentation more interesting and inevitably engaging.

Which slides should I include in a sales pitch deck?

It sets the stage for what the audience can expect to learn during your presentation.

This slide should provide an overview of your company and its core values.

Our mission

It serves as a brief statement of the company's values and aspirations and highlights the benefits that the product or service aims to provide to customers.

The before and after

This is where you can showcase the problem and how your product or service is the solution.

How to get there

This slide outlines the steps to reach the desired outcome your audience wants to achieve.

Here, you introduce the key players on your team and their qualifications.

This slide should provide a clear and transparent breakdown of costs.

It lays out a clear plan of action for the next steps in the sales process.

This is a key slide that allows for audience interaction and engagement.

Contact information

It makes it easy for your audience to reach out to you.

We hope you find this Sales Pitch Deck Template for your upcoming important meeting. Don't forget to have fun!

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10+ Sales PowerPoint Presentation Examples To Get Inspired!

One of the biggest challenges B2B sales and marketing teams face is creating sales presentations that impress potential customers and lead to conversions.

So, what does an excellent sales presentation look like? Today, we'll explore some of the best examples to help you craft your own outstanding presentation. And that’s not all, we’ve interviewed our head of sales, Robert Juul Glaesel , to provide you with the BEST insights to unlock success. So…let's dive in!

We’ll be covering the following topics

What is a sales presentation?

Sales presentation vs. sales deck vs. pitch deck.

• Sales Presentation PPT Examples - and why they were successful

Sales Powerpoint Presentation Templates

Sales presentation video examples, get ready to create the best sales presentation: tips from our sales expert, unlock success: expert support for your sales presentation design.

Let’s start from the top! - Or, as always, you can skip to your preferred section.

A sales presentation is a crucial part of the sales process. It refers to a meeting where a sales team showcases their product or service , persuading potential customers to purchase.

This meeting typically takes place after initial contact with the prospects , either through marketing efforts, cold calls, or expressions of interest from potential customers themselves.

In this meeting, the sales team usually provides a comprehensive overview of the product or service. They address key points such as:

• What is the product or service?
• How is it used?
• What distinctive features does it have?
• What problem does it solve?
• Why is this their best option?

→ Free Download: 10+ Sales PowerPoint presentation template [Access Now]

The sales presentation and sales deck are pretty similar. On one hand, a sales presentation is designed to persuade potential customers about the value of your product or service. It typically includes detailed information about your product, its features, benefits, pricing, case studies, testimonials, and more.

On the other hand, a sales deck is essentially a condensed version of a sales presentation . It is usually concise and only includes key highlights.

In contrast, a pitch deck is a presentation created for investors to secure funding. It generally contains information about the company's vision, the problem it aims to solve, market opportunities, business model, and financial projections.

Sales Presentation PPT Examples: and why they were successful

Below are several sales presentation examples you can use as inspiration to create your own. Let’s look at each of them and see exactly why they were successful.

Spendesk is a powerful spend management platform designed to help users save time and money by offering a clear view of their company expenses. Their sales presentation is the definition of a successful sales presentation: it is incredibly clear and straightforward . It clearly defines the problem it solves and introduces you to the solution, highlighting how it stands out from the competition.

As you’ll see, this presentation is not overloaded with text - it's simple and easily shows you how the product works. And most importantly, it’s branded! Which is key for brand positioning and visual consistency .

To check it out, click here .

Reddit Advertisement Sales Presentation

Reddit's sales presentation is definitely one of a kind. By incorporating memes and other pop-culture images throughout their deck, they engage the audience and stay true to their brand identity . This approach not only resonates with the Reddit community but also sets them apart from mundane sales pitches.

The presentation not only provides valuable data and showcases the effectiveness of its product but also does so effortlessly, proving that a presentation does not have to be overly serious to be effective.

Click here to explore Reddit's engaging sales presentation.

Zuora, a SaaS platform for subscription billing, takes a compelling approach in its sales presentation. It starts by highlighting the industry's changing landscape , effectively showing the importance of adapting to these changes.

But Zuora doesn't stop there. Throughout their presentation, they also showcase what their platform can do for the audience and provide social proof to back it up . This includes quotes from CEOs and other business executives who have successfully used their platform to improve their subscription billing process.

See for yourself and check out one of the best sales deck examples here .

Drift, a web-based live-chat tool for sales and marketing, takes a unique approach to its sales presentation. They begin by highlighting a common problem that many businesses face : how traditional communication methods, such as email, calls, and forms, are insufficient.

The presentation then goes on to showcase how Drift can provide a solution to this problem. They demonstrate how their live chat tool offers a more personalized approach to communication that can lead to impactful results.

Check out Drift's impressive sales presentation here .

Salesforce, an integrated Customer Relationship Management (CRM) platform, provides a valuable lesson about creating sales presentations that convert . They start by explaining how the industry has undeniable changes and how we need to adapt to keep our businesses successful.

But they don't stop there. They continue showing us what things can look like, in other words, "the promised land," and how their product can change everything about how companies do things. And obviously, they finish with the greatest success stories from CEOs and clothes executives.

Click here to get inspired by the Salesforce presentation.

→ Free Download: 10+ Sales PowerPoint presentation PDF [FREE]

Snapchat Advertising

Snapchat Advertising's sales presentation stands out not only for its visually appealing design but also for its unique features. The presentation begins by emphasizing the vast reach of its platform and key age demographics, providing valuable insights for those looking to make the most of their marketing campaign .

In addition, Snapchat Advertising effectively compares itself to the competition, showcasing its unique features and advantages. And, of course, the presentation is visually branded with the company's iconic ghost character , making it instantly recognizable.

Check out their captivating sales presentation here .

Klima’s sales presentation is a special one. This climate change app’s presentation makes sure we know they are a company that focuses on “what truly matters.” It presents itself as a business with real, global impact.

And that’s not all. One standout feature of Klima's sales presentation is its visually appealing design. The slides effectively showcase the app's interface and demonstrate its key features. This visual representation really helps prospects consider getting an employee benefit with purpose .

Click here to get inspired by one of the greatest b2b sales deck examples.

Are you ready to create the best Sales PowerPoint presentation? We’ve got great news for you! Discover our sales presentation templates that you can download for exactly $0 .

Any of these templates could be a GREAT starting point for your next sales presentation . And what’s best…they are completely free for you to download at our Templates platform ! You’ll find not only these ones but also hundreds of other PowerPoint templates, for ANY industry, completely at your disposal.

Sales presentations can take various forms, including videos. Video presentations can effectively engage and captivate the audience by combining visual content, audio narration, and sometimes animations or graphics. Here are a few examples of sales presentations that are delivered in video format:

Medallia's video presentation showcases the effectiveness of using video to clearly represent their platform. The video highlights the platform's features, demonstrating how it can be a powerful tool for businesses.

By utilizing video, Medallia effectively shows viewers what the platform looks like and what they can expect to access and analyze in terms of data. The detailed exploration of each feature gives potential clients a comprehensive understanding of the platform's capabilities and how it can benefit their business.

Click here to check it out.

Moodcaster, a digital casting platform, starts with the main problem: how time-consuming castings can be and how tedious auditions are . It then shows you how they can be a great solution and how the platform works.

This video presentation truly shows what the client can expect when using the platform , by showing the process step-by-step. And if they are not convinced yet, it ends up listing all the fantastic features it has one by one, leaving the best impression.

Click here to view Moodcaster’s incredible video sales presentation.

Viable, the pioneering experience analysis platform, doesn't just identify the problem you're facing; it swiftly transitions to showcasing how they can provide the solution . They offer a real-time demonstration of how their platform works, providing concrete insights into how it can improve your business.

Finally, they conclude by highlighting all the advantages, features, and versatile applications that can benefit your specific needs.

Click here to take a look at Viable’s video sales presentation.

We know that creating the best sales presentation is key for your business. So, in order to provide valuable insights, we consulted Robert Juul Glaesel , head of sales at 24 Slides, who understands the importance of a good presentation for your business.

Let’s take a look at some insights from our head of sales:

Insight #1: Take elements out instead of adding elements in

Remember that quality is always more important than quantity . So, keep in mind not to overload your presentation with excessive text, because your audience’s attention will go directly there, instead of your speech. In Robert’s words:

“If you incorporate too many elements, it results in clutter, obscuring the main message and making it more challenging for the presenter to effectively convey their message.”

Insight #2: Don’t rely on your slides

We know this might sound counterintuitive, given that all this article is about creating your presentation, but remember that the presentation and the story are yours . As Robert says:

“Make sure that your presentation supports your story, it shouldn't tell your story. You, as the presenter, are the storyteller. Therefore, presentations should emphasize key points.”

Bonus insight #3: Brand your sales presentation !

This is one of your most crucial presentations; it should reflect who you are . There should be consistency between what they see on your website, social media, etc., and what they will see in this presentation. So, it is extremely important that you show that you care about your image and pay close attention to detail.

Creating a sales presentation is an incredibly important task, so it's best to leave it to the experts. Here at 24Slides , we can assist you in creating an amazing sales presentation that perfectly aligns with your brand. All you need to do is share the content you want to include and your brand guidelines. In less than 48 hours, you'll have your presentation ready for sales!

Want to learn more? Check out these articles!

• The Best Sales Presentation Services for Winning Sales Decks
• How to Create the Perfect B2B Sales Presentation
• Learn How to Start an Effective Sales Presentation
• Top 20 Free Templates for Corporate and Business Presentations
• +20 Self Introduction PowerPoint Templates: Download for free!

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5 Sales Pitch Examples (and How to Craft Your Own)

Learn more about the core elements of a good sales pitch and review sales pitch examples that do things right — and wrong.

Elyse Archer

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We’ve all had to put up with pushy salespeople. I used to be one. Early in my career, I worked for a company that encouraged its salespeople to push for an immediate close, and it was soul-sucking. I’m grateful to have found a better way to sell — one that builds mutually beneficial long-term relationships.

As a sales professional, you don’t have to coerce or pressure. Instead, you need to be a curious problem solver who uses your emotional intelligence to be of service. That begins with your sales pitch.

What you’ll learn:

What is a sales pitch, why are sales pitches important, what are the core elements of a sales pitch, what are the types of sales pitches, what are the do’s and don’ts of sales pitches.

• What are some sales pitch examples based on different scenarios?
• How do you craft your own sales pitch?

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A sales pitch is a script or quick message that lets you share critical information about your product or service with a potential buyer. However, this doesn’t mean it’s all about you or your sale. A sales pitch should focus on your prospect and their needs. In other words, how your product solves their problems.

Think of your sales pitch as an invitation to take the next step, like scheduling a discovery call or setting up a demo. Each time you guide someone to the next step, the invitation will evolve with the course of your sales process . You may make several sales pitches before a final close, and each one will depend on what’s right for the prospect at each stage.

They help you hook the right customers — those who would benefit most from what you have to offer. The right customer will buy what you’re selling, use it, and be better for it. Why? Because you’re not just pitching a product, you’re pitching a solution.

A strong sales pitch also gives you the opportunity to listen, ask questions that showcase your experience helping similar prospects, and share information the prospect can’t find on their own.

Good sales pitches are helpful, specific, and unique. They lead prospects to a clear next step. Your energy and pitch intent are just as important as what you say, so a helpful attitude focused on your prospect’s best interest should guide you.

Successful sales pitches:

• Use a unique, personalized opening. This will help you stand out from generic pitches and show the customer you’re focused on them.
• Acknowledge your prospect’s pain points or goals. A sales pitch should always focus on your prospect and their needs first.
• Include solutions backed by data. This gives your pitch more credibility and helps to build trust with your prospect.
• Close with next steps. Set the stage for further conversation and a future relationship with your prospect.

There are many types of sales pitches, and they vary based on the steps of your sales process and channels used. You can also tailor your pitch for all types of settings, such as:

• Trade shows
• Networking events
• Sales meetings
• Over the phone
• Social media
• Live or recorded videos and webinars

According to Salesforce’s State of Sales Report , 34% of deals are closed with a combination of both virtual and in-person touchpoints, while 32% are closed using only virtual channels. It’s likely that you’ll have to lean on more than one channel or pitch technique to close a deal, so it’s important to think about what these touchpoints might look like. For example, if you pitch someone in person at a trade show, you might follow up with a phone call, then an email, and so forth until you reach a close.

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Depending on your product and industry, your full sales cycle may cover several types of pitches before the final close. No matter which stage you’re in or what channel you’re using, here are some proven guidelines for an effective sales pitch.

• Focus on your prospect’s point of view. Don’t make it all about you. This will help you build a more authentic relationship with the client.
• Be concise. Don’t ramble. Not only will this help you come off as confident and professional, but it shows that you are knowledgeable about your product/service.
• Share who your customers are. Don’t keep secrets. Transparency is huge for building trust and credibility. If you’ve helped similar customers, share that with your client.
• Relax and ask questions. Don’t be aggressive. No one likes a pushy salesperson. Instead, try to understand their point of view and offer ways to help.
• Support your pitch with examples of success supported by visualizations. Don’t bog down presentations with words. An engaging pitch will hold your prospect’s attention and make it memorable.
• Tell a story. Don’t speak in bullet points. The more you can draw your prospect in with a story they can relate to, the more impact it will have.
• Use AI to streamline your sales pitch prep and follow-up. Don’t rely on outdated tools. Better tools will make you more efficient, help you stay organized, and keep you on track.

Sales-pitch examples for different scenarios and channels

Below are three good and two bad sales pitch examples. Many come from my own experience as a sales coach and business owner.

Good: Written note to a cold prospect

The message below could be sent via email, LinkedIn, or any other digital channel. In fact, it’s also the type of language you can use when meeting a potential customer at a networking event.

“I saw [prospect company’s] latest public update on [a project]. Based on the research we’ve compiled about [emerging customer preferences in your industry], I have an idea that could help you [solve your problem or reach a goal]. Would you like to connect to see if this could work for you? Let me know when you’re available for a 10-minute conversation so we can discuss more. In the meantime, I’d be happy to share a case study about how we [helped a similar client with a similar issue.]” 

This pitch works because:

• It has a unique opening.
• It’s specific to the prospect.
• It includes a next step.

Good: Voice message sent via LinkedIn

One day, I logged into LinkedIn to see something novel in my inbox: a voice note that stood out among the written messages. I was intrigued and listened right away. Undeniably, hearing someone’s voice on a digital platform made it feel more personalized. This person used LinkedIn to their advantage intelligently; they connected with me without being pushy or going straight for the close. (You could use the script above to guide the content of your voice message.)

• It stood out on a popular channel.
• The message was personalized.
• The pitch wasn’t all about the offering.

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Good: Pre-recorded personal video

Every day, my team and I receive multiple pitches for the podcast I host. One still stands out to me after more than a year — a person who took the time to record a personal video. In it, he shared why he loved my podcast and pitched his boss as a guest. However, it wasn’t all flattery. What impressed me most was the level of research he did to customize his pitch to my show and its goals.

• It built an immediate connection.
• It was customized.
• It suggested clear next steps.

Bad: Automated, group-blasted LinkedIn message

“Hi. Did the last hire you made have you scrambling to put out fires? If the quality of your talent is lacking, we may have a solution for you. Our virtual assistants are vetted via testing and go through a rigorous assistance rotation with our managers and executives before they’re added to our roster. Take a look at our database and rates: [link].”

This pitch does not work because:

• It’s not personal.
• It relies too heavily on technology and not enough human connection.

Bad: In-person elevator pitch

“Hi, Ms. Archer. Sorry to bother you, but I wanted to share some information about the latest [version of your product offering.] We fixed issues that came to us as feedback from customers like you and added [new features.] Can we meet for lunch to discuss?”

This pitch will not work because:

• It doesn’t focus on the prospect.
• Its tone is “salesy” and superficial.
• The next step is too aggressive for an initial in-person meeting.

How to craft your own sales pitch in 5 steps

Now that you know the key components of a great sales pitch, what to avoid, and how to use different channels to your advantage, it’s time to craft your own pitch.

1. Research clients to find opportunities to help

Above all, the best pitches are service-oriented. Personally, I like to read through client testimonials to remind me of how my offering has helped clients realize big improvements. Think of success as helping prospects address pain points and achieve goals.

2. Put yourself in your prospect’s shoes

Think about your prospect (or group of segmented prospects with similar profiles). Consider what’s likely on their mind. The goal here is to think from their point of view, not yours. What would make them pause in their busy day to take notice of your offer and its benefits to them?

3. Customize your message

Your pitch should be specific and, whenever possible, customized to each prospect. You’re more likely to see success with a highly personalized pitch than with a one-size-fits-all approach that doesn’t consider your prospect’s unique needs or goals.

4. Always provide a next step

At the end of your pitch, explain what the prospect can expect. This includes a next step if they agree your pitch is a great fit for them. Depending on where your prospect is in the sales cycle, each pitch will have a different goal or next step. This might be scheduling a product demo, reference call, or closing the deal .

5. Test and refine

Each time you pitch, you’ll learn more about what works and what doesn’t. Keep track of your results so you can evolve your process and improve the experience for your customers. Pay attention to the types of pitches that bring you the most success, and lean into your unique strengths as a sales rep to pitch more effectively.

Leverage these sales pitch examples & tips to create your own

The most effective sales pitches come down to a few things: they’re service oriented, personalized, transparent, efficient, and focused on building relationships backed by credibility and trust. Whether you’re working to improve your sales pitch or just starting to test the waters, the right tools and coaching will help you automate parts of your sales process, improve your techniques, and be more productive so you can close more deals.

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Elyse Archer is the founder of Superhuman Selling and She Sells. Elyse helps entrepreneurs and sales professionals leverage their natural gifts and build wealth. She is also an international keynote speaker and host of She Sells Radio, where she shares best practices from female sales leaders who ... Read More have accomplished extraordinary goals. Elyse is a 2X Salesforce Top Sales Influencer and has been featured in Forbes and Inc.

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9 Best Pitch Deck Examples Converted from PDF to Help You Secure Funding

• August 23, 2024
• Business , Digital Publishing Tool , Online Pitch

When establishing a business, sometimes the startups need external parties that could inject their funding for financing purposes. The harsh truth is it’s not that easy to gain the trust of clients, and it becomes harder when you want to turn them into loyal investors. Therefore, you’ll need a way that can effectively introduce your business so the external parties can be intrigued in doing some investments. And that’s when the pitch deck examples PDF strike.

A pitch deck is basically a presentation that tells about your business, including its activities, future projections, running plans, and others. The goal is to make the clients interested in funding your business. By combining your talking skills with an interesting pitch deck, you may effectively secure the funding. Now, we understand that it’s not easy to create digital marketing pitch decks online. So for those who need inspiration in making one, here are the top 9 best pitch deck examples PDFs!

Other pitch deck design inspiration you can refer to:  investment pitch deck examples , sponsorship deck examples , sponsorship package examples ,  real estate pitch deck , sponsorship flyer examples ,  fundraising brochures ,  poster fundraising ideas , and much more.

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FlipHTML5 – The Top Pitch Deck Maker You Can Always Depend On

FlipHTML5, an online marketing platform , released its pitch deck maker for you to create stunning presentations, enabling you to gain funding effortlessly. Its intuitive drag-and-drop interface makes design accessible to everyone. Embed videos, audio, and links to enhance information retention . Bring data to life with engaging charts, graphs, and infographics. Ensure your pitch book looks excellent on any device and allow you to protect your pitch decks by setting passwords. Here are some pitch book templates to inspire you. What’s more, you have the ability to track audience engagement and performance metrics to redefine your pitch presentations.

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Top 9 Best Successful Pitch Deck Examples

1. mckinsey consulting company pitch presentation.

McKinsey is a consulting company famous for crafting informative presentations. This listed pitch deck example showcases McKinsey’s problem-solving framework that provides a clear and logical presentation narrative. Transform complex data into understandable and visual graphics. This concise approach is fundamental for the consulting company when communicating complex ideas and strategies to clients.

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2. Novartis’ Q1 2024 Investor Presentation

As one of the largest pharmaceutical companies in the world, Novartis is a multinational pharmaceutical corporation from Swiss. This pitch deck examples PDF detailedly provides the performance and outlook in the first quarter of 2024, including the net sales (compared with the previous year), improved profitability, pipeline update, and key strategic priority. If you need to create a full-dimension pitch book for your brand, please do not miss this example.

3. Airbnb Pitch Deck PDF

Airbnb, a global online marketplace, is listed as one of the most valuable startup companies. In the following pitch deck example, Airbnb outlines the pain points of travel accommodations (price) and highlights how it offers an excellent solution for customers. The company lists its competitive advantages to attract investors. As a user who has used this platform, I have to admit that these advantages are indeed what attracted me.

4. PwC Consulting Pitch Presentation PDF

This pitch deck examples PDF comes from PwC (PricewaterhouseCoopers), which demonstrates the role of non-executive directors (ENDs) in project management. Highlight the importance of governance, risk management, and value creation. Unlike conventional pitch decks designed for investors, the target audience of this one may be its board members, executives, or project managers. If you want to inform or influence the internal stockholders, this pitch deck examples PDF can inspire you.

5. Lindfield Partners Corporate Branded Pitch Deck

This business management consultancy focuses on providing dull-dimension business consulting services. In this consulting pitch presentation, Lindield Partners lists the competitive advantages that make it stand out in the market. It offers a wide range of services, spanning from retail to tourism and manufacturing. A key reason many small and medium-sized businesses choose Lindfield Partners is their strong focus on meeting clients’ specific needs

6. DropBox Pitch Deck

Aside from creating a pitch deck examples PDF, companies decide to make a slideshow to explain their businesses better. One of the best pitch deck examples comes from Dropbox, one great platform that millions use today. In this pitch deck, the team explained the business model, the traction, and the people’s needs for their service. 

7. Copper Cow Coffee Pitch Deck

The next pitch deck examples PDF comes from Copper Cow Coffee. Sometimes, words are stronger than visual graphics. The team made a decision to deliver their ideas through words, and they successfully created one of the best pitch deck examples.

By explaining the business and line of work very carefully, they showed an opportunity in the simplest way possible that the clients could understand. 

8. Conran Sales Pitch Deck

The proper color usage may reflect what kind of business you want to promote. Like this real estate pitch deck examples PDF, for example. As they mainly work in real estate, they purposely use grey to make the pitch deck look more official.

This pitch deck they’ve created explains who they are, what they do, and how they can be a solution to the existing problems. The presentation also mentions their long journey from the very beginning, which could add unique value. Here is a detailed tutorial about how to create a real estate pitch deck online.

9. Blue Wire Pitch Book

The last pitch deck examples PDF we’d like to introduce is coming from Blue Wire. The deck explains not only the business itself but also the sports fans’ habits in watching their entertainment that shifted from a conventional way to a modern one. 

They also explained about the potential and combined the info with a list of creators who wish to partner with the business.

So that’s the list of the top 9 best pitch deck examples . Hopefully, these pitch deck examples PDFs can give you inspiration for making your own best deck. Furthermore, we even offer rich free pitch deck templates for you to start your creation easily.

The thing is, when promoting your business or service, try to be honest with yourself by knowing the full capabilities and potential of what you’re doing. Once you feel passionate about your own business, many other people can always feel it and be intrigued to join by seeing your pitch deck examples PDF. 

• digital marketing pitch deck , interactive pitch deck , investment brochure , online sales pitch , pitch deck examples PDF , pitch deck maker , sales pitch tips

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How to Build a Winning Sales Pitch Script (+ Examples)

• February 4, 2022

With competition heating up in nearly every industry, standing out and nailing your pitch is the difference between closing a deal and taking a loss. 

Going into a pitch unprepared, fumbling over your words, and talking in circles shows a lack of consideration and professionalism – not exactly the first impression you want to make with a prospect.

But with the right methodology and approach, you can set your sales reps up for having successful and meaningful conversations that turn prospects into leads. If you’re looking to level up your calls, it’s smart to consider creating sales pitch scripts.

Types of Sales Pitch Scripts

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What is a Sales Pitch Script?

A sales pitch is a discussion between sales reps and a prospective customer about a product or service. It’s ideally a well-structured and clearly directed conversation that’s designed to bring both parties into a mutually beneficial opportunity.

A sales script is process documentation that takes the form of a standard operating procedure (SOP) or guide that salespeople use when talking to a lead and delivering their pitch. 

Sales scripts are designed to help navigate the stages of a standard sales pitch and provide guidance as sellers strategically steer the conversation. Having a reference for guiding these conversations reduces stress and supports sellers in conducting a productive conversation. 

A sales pitch script can be as detailed as a word-for-word conversation, or as broad as a list of key talking points. No matter your pitch style or approach, sales scripts are useful sales prospecting tools. A company that isn’t using scripts at all is likely missing out on potential revenue.

Types of Sales Scripts

A sales pitch can take many forms– sometimes you’re in-person and need to prepare for a room with an audience, sometimes you’re meeting over Zoom and need to prepare for the unique nuances of video calls. Maybe you’re cold calling for the first time and your prospect is hard to reach, so you need to leave a voicemail or send a follow-up email. Outreach is unique to every company.

Because each pitch is a unique case, it will also require a unique approach – it’s important to be prepared for anything.

Here are some of the types of scripts that could be beneficial to your sales team:

Depending on your company culture and industry, you may decide to implement several types of sales pitch scripts. Determine which scripts work best for your sales strategy so your sales reps feel prepared and empowered to close the deal– or, at minimum, secure positive next steps.

Benefits of Using Sales Pitch Scripts

Here are the benefits that creating and using sales cold pitch scripts have on sales organizations:

1. More prepared sales team

Without a solid concept of the important talking points or an ideal trajectory of where the conversation should go, your sales team can end up looking sloppy, unprepared, or unreliable. Having at least the bones of a script to help shape the course of the conversation can be extremely valuable when engaging with prospects.

2. Boost sales efficiency & productivity

Using a sales pitch script can help minimize the frequency of low-performance days by giving your sales reps an easy guide to follow. While most experienced sellers will tweak or improvise some of the script, they will always have a safety net to fall back on if they’re ever not feeling as creative or they need to redirect the conversation.

3. More effective sales rep training

With a documented sales pitch script in place, you can train new hires faster and more effectively. They’ll have something they can easily reference during their training period, which will speed up their ramping time. You can be confident that they won’t trip over their words on their first client call, which will build their confidence and help them make a good connection with prospects faster.

4. Better communication with prospects

Having a sales pitch script enables your team to listen better by decreasing stress or having to think on their feet. When they’re so concentrated on what they’re saying, it becomes very difficult to listen effectively. With a written script, sellers have their thoughts and words clearly in mind and you can be confident that your messaging is consistent. 

Sales scripts can get a bad reputation. The fact is, a strong sales script can be a game-changer for your company and your sales team.

How to Write a Script for Your Sales’ Pitches

Writing a sales pitch script prepares sales reps for any pitch, providing a balance of structure and flexibility that allows room for adjustments based on each prospect and conversation.

It should include all the information and material your sales team will need to be successful, like product or service details, company background, and success stories.

The key to writing a strong sales pitch script is to lead the conversation with intention. It’s all about showing prospects that you have your act together, your product is worthwhile, and you can confidently navigate them through their customer journey.

Here are the essential elements of a solid sales pitch script:

The opener is an opportunity to greet your prospect and make a good impression right from the jump. This typically involves sharing your name and company name, exchanging niceties, thanking them for agreeing to speak with you, and kicking off the conversation with a question that encourages small talk.

The agenda should outline the flow of the conversation. You’ll always want to start with the reason for your outreach, often phrased in a way that presents your service or product as a solution to their problem or pain point. Your agenda should always include a designated time for questions so your prospect knows you’re attentive to their needs and concerns.

3. Problem or opportunity

Identifying the problem or opportunity for your prospect is the true beginning of your actual sales pitch. During this portion, you’ll want to reiterate the main issue or problem, and then identify the underlying causes that you discovered during your research. Making a personalized observation or recommendation will paint you as an expert they’ll want on their side.

4. Proposed solution

The proposed solution portion of your script explains the product or service you’re offering – one that you believe will solve the prospect’s problem and help them reach their goals. This section also educates your prospect on how your solution works, or at minimum the basics. Sometimes sellers will use a product demo to give a visual representation and make it easier to understand a product’s function and application.

5. Benefits & value

This section is where you make your prospect see the value of your solution. To do this, share some key benefits of your product or service and the positive impact it has had on current clients. Share your unique selling points and what makes you different, explaining why your product or service is the best choice for them compared to other similar options.

6. Recap & CTA

To close out the conversation, recap the most influential talking points and encourage the prospect to take some sort of action. You can simply summarize your sales pitch – problem, solution, benefits – and discuss typical next steps, whether that’s to sign the contract or to schedule another meeting. Your company’s unique sales process will determine your optimal next steps.

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7 Tips for Writing an Effective Cold Sales Pitch Script

1. be focused, compelling, and concise.

A good sales pitch should convey the intended message in a concise and compelling manner. If your pitch is on point and to the point, you’re on the right track to making a meaningful client connection.

The first few minutes of a sales pitch will determine the direction of the interactions to follow. Be sure to hit all your discussion points and flow through the conversation tactfully. Remember – this is your opportunity to convince the prospect about the superiority of your service or product.

2. Establish rapport

Establishing a friendly, sympathetic, and cooperative relationship between you and your prospect is one of the most impactful ways to nail your sales script. 

Knowing they can trust you or simply that they like you is the difference between landing a sale and being written off. Find a way to connect with each prospect and what makes them unique. It also never hurts to try for a laugh – people remember conversations that left them in good spirits!

3. Prepare for objections

No matter how solid your sales pitch is, there will always be people who are iffy to take the plunge– it’s simply the reality of sales. 

Preparing yourself for common objections or concerns will help you navigate those difficult conversations. 

Here are some common pushbacks that you might encounter and should have a response for:

• They’re happy with a competitor.
• Your product/service is out of their budget.
• They’re not authorized to sign off on it.
• They don’t see the benefit of your product/service.
• They’re busy at the moment.
• They don’t want to get stuck in a contract.
• They’re simply not interested.

If you can prepare for these objections, you won’t feel caught off guard and you can provide a more direct solution.

4. Hone in on target audience

If you’re not targeting the right audience, your pitch won’t go well – no matter how much or how well you prepare. 

Take the time to really get to know your targeted audience – figure out what their pain points are or what makes them unique, and learn to see the issue from their perspective. Spending time and resources going after prospects whose needs don’t align with your product and services won’t get you very far – instead, determine who would truly benefit from your offerings and make sure to tailor your pitch accordingly.

5. Identify the right solution

If you happen to offer a variety of products or services, do your research to determine which of your solutions is most applicable to each prospect you pitch to. 

By showing prospects that you took the time to identify a specific product that’s aimed at resolving their particular roadblocks, you’re demonstrating your dedication to providing a tailored solution. Pushing all your services – unless there is a genuine benefit to the prospect – or not providing specific enough recommendations can make you seem artificial and detached. 

6. Prepare for common questions

Even if you cover all your bases thoroughly during your pitch, questions are inevitable, and they’re actually a great thing – questions typically mean your prospect is engaged. 

Prepare for a smooth dialogue by jotting down the most common questions your sales reps hear during pitches and crafting a response. Being able to answer those FAQs will further demonstrate your expertise in the field.

7. Use data

In sales, you deal with a lot of numbers. The main reason: it’s hard to argue with them. 

Presenting data is an efficient way of letting the value of your product speak for itself. Come prepared with data that illustrates that impact – recent case studies, client wins, and monthly or quarterly reports are all great ways to demonstrate your value using data. 

However, be sure not to data dump on your prospect – just bring the data that tells the best story about your solution.

Things to Avoid In Your Sales Pitch Script

The way you approach your sales pitch can make the difference between landing a sale or dealing with rejection. 

Knowing what not to do during a sales pitch is equally as important as knowing best practices and tips for closing – it’s all about the impression you make. Small, subtle things can significantly sway the outcome of your pitch.

Here are some things to avoid in your sales pitch script for a more constructive conversation:

1. Using “You” as much as possible

Frequently using “you” in a sales pitch can come off somewhat aggressive. It can make prospects feel uncomfortable or like they’re in the hot seat, when the goal of your conversation should be to put them at ease. 

Instead, focus on your company and the solution or services you provide. Saying “Our product can solve X issue” or “Our services can remedy X pain point“ instead of “Your processes aren’t efficient” or “Your services could use improvement” will have a much greater impact and build trust.

2. Sounding robotic

As common as sales pitch scripts are, you don’t want prospects to be able to tell you’re using a script. 

Sounding like you’re reading from a script makes for awkward, stale, inauthentic conversation. To avoid sounding robotic, commit to practicing your pitch and running through the essential elements of the script so you sound more natural – you’ll be amazed at the difference it makes.

3. Thinking like a seller

The quickest way to lose a lead is by going into a pitch thinking only like a seller.

Showing empathy for your prospect’s perspective is an impactful way of gaining trust and building rapport. If prospects think you’re only viewing the partnership from a seller’s perspective, they’re less include to trust you and are going to be resistant, most likely feeling like you don’t have their best interest in mind.

4. Doing all the talking

As tempting as it is to control the conversation, doing all the talking during a pitch can actually do more harm than good. 

No one likes being talked at, and it definitely doesn’t make for a good first impression. You’ll lose prospects’ attention if you ramble at them – instead, you want to aim for an open, balanced dialogue. Be sure to pause for feedback and make time for questions.

5. Sticking exactly to the script

Though the script is there to provide guidance and structure, you don’t always need to follow it exactly to a T.

Don’t think of your sales pitch script as a rigid, repeatable, word-for-word checklist with no room for deviation — think of it more as a guide . Any successful sales conversation will have some degree of improvisation and finesse, if and when appropriate.

3 Examples of the Best Sales Call Script Templates

If you’re looking for inspiration to craft your sales pitch script, we’ve compiled 3 of the best sales pitch script templates for you to explore:

1. Selling Signals

Selling Signals  has a generic sales call script that you can customize to fit your specific needs. It includes the verbiage and crucial elements featured in some of the most effective sales call scripts, including a personable and professional opening, a problem-oriented sales pitch, and a strong call-to-action (CTA) that should close the deal.

Hubspot offers several unique sales pitch script templates that provide useful guidance based on the type of outreach – discovery sales call, in-person product demo, etc. Each template covers various scenarios like handling objections, information overload, and being hung up on, so there’s nothing your sales team won’t be prepared for.

3. Sales Scripter

Sales Scripter takes a unique approach to creating personalized sales pitch script templates. Simply enter your information into the software, and it will “interview” you to gather the key elements that should shape your sales scripts. The software will then use the information you provided to fill in the details. You can make the scripts your own by easily modifying the software-generated templates based on your company goals or industry.

Having a baseline sales script to help shape the course of a product pitch conversation can be extremely valuable when engaging with prospects. 

A sales call script gives your sales reps the right words, talking points, and conversational flow to efficiently move prospects toward the finish line — a closed deal. Regardless, the script should be relatively structured and include areas that are easy to fill in so your sellers can personalize it as necessary.

When you provide your sales team with a sales pitch script that is well-developed, they’ll have the right guidance to go from one stage of the sales funnel to the next in a proven model that actually produces positive outcomes. 

But remember: creating a successful sales script is an ongoing process. By regularly revisiting and updating your script, you’ll continue to find new, impactful ways to close more deals. Even if you only do it once a quarter or even just once a year, that alone can make a huge difference to your bottom line. 

With Whatfix, you can empower your sales team to sell better. Using guided walkthroughs and embedded self-help widgets, you can support your sales teams with performing routine and advanced CRM processes, and much more. Explore Whatfix’s digital adoption platform today.

Request a demo to see how Whatfix empowers organizations to improve end-user adoption and provide on-demand customer support

Sales Presentation

Before we get into talking about the various sales presentation templates , you may be wondering what precisely a sales presentation is. Well to answer your query, a sales presentation, which is sometimes also called a sales pitch, is a selling method approach to a person or a company where the sales representative, with a pre-planned strategy, tries to persuade the buyer into buying their product or service.

It is basically an introduction of a service or a product to a customer who knows nothing about it, or a detailed explanation of the particular product/service to the customer(s) who have already expressed some interest in it. The sales representative gives an idea on the product/ service in either a formal or informal way as they think suits best. Here are 13+ sales presentation examples and templates.

Sales Presentation Examples & Templates

1. software sales presentation template.

• Google Slides
• Apple Keynote

Size: 113 KB

2. Subscriber Sales Presentation Template

3. Sales Presentation Summary Sheet

Size: 59 KB

 This template provides you with a sample sales presentation summary where the salesman named Sam Salesman is representing a company of a grain farm and livestock, whereby the company required him to promote their products through shows at local and state-level events. In this summary sheet, you will find ways to present your product effectively, its warranty, price, and other factors.

4. Sales Presentation Skills Example

Size: 459 KB

Are you are a budding sales professional who needs to put up a sales presentation shortly and is worried you might not have the required set of skills? This template will put an end to all your worries as it contains comprehensive details of a workshop for presentation skills for sales professionals like you, provided by Training Edge. In it, you will find a list of objectives that will be met in the workshop, so making use of the material mentioned will help you still. 

5. Winning Sales Presentation

Having acquired your sales presentation skills, the only job left to do is put forward or deliver a presentation that will not only win you the deal but also set an impression on your clients and your boss alike. This is a sample template of Baylor University which shows you how to do exactly that from scratch.

6. Sales Presentation Renovation

Size: 853 KB

This template is an example by CharTech to show you how to improve and reinvigorate your sales  to make it appear more appealing to your clients. It will supply you with all their slides which you can follow as a script to build your own. It also has several tips for you to keep in mind while executing a sales presentation.

7. Dynamite Sales Presentation Example

Size: 284 KB

This template is a student’s guide on charismatic sales presentations; it contains several segments each of which has its own set of objectives for you to learn from and become better at sales presentation with careful study and practice.

8. Sales Meeting Presentation in PDF

This template is a sample of a sales presentation of Oracle Marketing Cloud. In it, you will find ways to use the presentation on how to unify your data to reach your target audience and increase your company’s revenue with improved customer experience.

9. Sales Presentation Template

Size: 700 KB

Creating a good presentation can be nerve-racking; this template can be useful in easing out the process for you. It suggests using technology to boost your presentation as well as helps you know your audience, among other factors. It chalks down the various points for you to consider while making one.

10. Business Sales Presentation Example

Size: 175 KB

This template by The University of Arkansas briefs you on the ways to do a business presentation . It states who you should target as an audience, and how you should mark the superiority of the product that you will be selling, above all other competitors. 

11. Strategic Sales Presentation Template

Size: 441 KB

If you are an experienced sales professional and are facing tough big deals then this template is for you. It is a ‘ Strategic Sales Presentations’ Fact Sheet; it is a workshop which is based on the book by Jack Malcolm of the same name. This workshop will help you face those challenges and overcome them.

12. Sales Presentation Checklist

Size: 458 KB

This template is a sample Sales Presentation Checklist by Health Net Medicare Programs. The items on it are reminders that the producers or event managers need to cover during sales presentations. They are required to present these items to the consumer in a comprehensive format.  

13. Sales Presentation Example in PDF

Size: 963 KB

This template is an example of Visualizer Sales Presentation Tools where the various facilities that the visual aid provided by them to sales personnel are highlighted along with monetary benefits, operational and end-customer benefits mentioned under the executive summary of the presentation. 

14. Sales Presentation Skills Example

Size: 91 KB

The In-House Training Company has come up with a workshop to help improve your sales presentation skills and deliver persuasive presentations. If you are a budding newcomer in the sales department then you can use this template to help yourself prepare as well as design presentations.

15. Sales Presentation in PDF

This is an example of an event presentation by Effects ML17 which is the largest international conference for VFX and Animation industries. It charts down the various events that take place in the conference with the help of slides. They aim to help you improve sales by inviting many corporate whom you can impress with your on-the-spot sales presentation skills. You can look up this template to get an overview of how to prepare a sales presentation in the most effective and engaging manner.

16. Sales Presentation Worksheet

This template is a sample sales presentation worksheet which is presented in a questionnaire format. You should list down the topics you are considering to sell, the benefits of your product/service to the customer, their benefits, etc. You can use this template to review a sales presentation you might have already done, or prepare one that you intend to present shortly.

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