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pros and cons of persuasive presentation

Advantages and Disadvantages of Presentation

Curious about the Advantages and Disadvantages of Presentations? Presentations can effectively convey information, engage audiences, and enhance understanding. However, they may also pose challenges, such as time constraints and reliance on technology. This blog explores both the benefits and drawbacks of using Presentations.

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Have you ever wondered why some Presentations captivate audiences while others fall flat? Or how you can leverage the strengths of Presentations to enhance your communication skills? Presentations are a strong tool for conveying information, but what are the Advantages and Disadvantages of Presentation methods? In this blog, we’ll explore the key benefits and potential drawbacks of using Presentations in various settings.

Understanding the Advantages and Disadvantages of Presentation techniques can help you make informed decisions about when and how to use them effectively. Ready to elevate your Presentation game and avoid common pitfalls? Let’s dive in and discover the best practices for creating impactful Presentations!

Table of Contents  

1) What is a Presentation: A Brief Introduction 

2) Advantages of Presentations 

3) Disadvantages of Presentations 

4) How to Make a Successful Presentation? 

5) Conclusion 

What is a Presentation: A Brief Introduction  

A Presentation is a method of conveying information, ideas, or data to an audience using visual aids and spoken words. It can be formal or informal and is used in various settings, including business meetings, educational environments, conferences, and public speaking engagements. Presenters use visual elements like slides, charts, graphs, images, and multimedia to support and enhance their spoken content. The aim is to engage the audience, communicate the message effectively, and leave a lasting impact by focusing on the key elements of presentation skills .. 

The success of a Presentation hinges on the presenter’s ability to organise content coherently, engage the audience, and deliver information clearly and compellingly. Moreover, Presentation Skill s are applicable to a wide range of scenarios, from business proposals and academic research to sales pitches and motivational speeches.  

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Advantages of Presentations  

Advantages of Presentation

1) Effective Communication  

One of the primary advantages of Presentations is their ability to facilitate effective communication . Whether you're addressing a small group of colleagues or a large audience at a conference, Presentations help you to convey your message clearly and succinctly. By structuring your content and using visuals, you can ensure that your key points are highlighted and easily understood by the audience. 

2) Visual Appeal  

"Seeing is believing," and Presentations capitalise on this aspect of human psychology. The use of visuals, such as charts, graphs, images, and videos, enhances the overall appeal of the content. These visual aids not only make the information more engaging but also help reinforce the main ideas, making the Presentation more memorable for the audience. 

3) Engaging the Audience  

Captivating your audience's attention is crucial for effective communication. Presentations provide ample opportunities to engage your listeners through various means. By incorporating storytelling , anecdotes, and real-life examples, you can nurture an emotional connection with your audience. Additionally, interactive elements like polls, quizzes, and group activities keep the audience actively involved throughout the Presentation. 

4) Simplifying Complex Information  

Complex ideas and data can often be overwhelming, making it challenging to convey them effectively. However, Presentations excel in simplifying intricate information. By simplifying complex concepts into clear and interconnected slides, you can present the information in a logical sequence, ensuring that the audience grasps the content more easily. 

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5) Persuasive Impact  

Presentations are powerful tools for persuasion and influence. Whether you're convincing potential clients to invest in your product, advocating for a particular cause, or delivering a motivational speech, a well-crafted Presentation can sway the audience's opinions and inspire action. The combination of visual and verbal elements enables you to make a compelling case for your ideas, leaving a lasting impact on the listeners. 

6) Versatility in Delivery Methods  

Another advantage of Presentations lies in their flexibility and versatility in terms of delivery methods. Gone are the days when Presentations were limited to in-person meetings. Today, technology allows presenters to reach a wider audience through various platforms, including webinars, online videos, and virtual conferences. This adaptability makes Presentations an ideal choice for modern communication needs. 

7) Enhanced Understanding and Retention  

When information is presented in a visually appealing and structured manner, it aids in better understanding and retention. Human brains process visuals faster and more effectively than plain text, making Presentations an ideal medium for conveying complex concepts. The combination of visual elements and spoken words create a multi-sensory experience, leading to increased information retention among the audience. 

8) Professionalism and Credibility  

In professional settings, well-designed Presentations lend an air of credibility and professionalism to the presenter and the topic being discussed. A thoughtfully crafted Presentation shows that the presenter has put effort into preparing and organising the content, which in turn enhances the audience's trust and receptiveness to the information presented.  Explore more on the principles of presentation to improve your skills. 

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Disadvantages of Presentations  

Disadvantages of Presentation

1) Time-consuming  

Creating a compelling Presentation can be a time-consuming process. From researching and gathering relevant information to designing visually appealing slides, a significant amount of effort goes into ensuring that the content is well-structured and impactful. This time investment can be challenging, especially when presenters have tight schedules or are faced with last-minute Presentation requests. 

2) Technical Glitches  

Presentations heavily rely on technology, and technical glitches can quickly turn a well-prepared Presentation into a frustrating experience. Projectors may malfunction, slides might not load correctly, or audiovisual components may fail to work as expected. Dealing with such technical issues during a Presentation can disrupt the flow and distract both the presenter and the audience. 

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3) Overdependence on Technology  

In some cases, presenters may become overly reliant on the visuals and technology, neglecting the importance of direct engagement with the audience. Overloaded slides with excessive text can make presenters read directly from the slides, undermining the personal connection and interaction with the listeners. This overdependence on technology can lead to a lack of spontaneity and authenticity during the Presentation. 

4) Lack of Interactivity  

Traditional Presentations, particularly those delivered in large auditoriums, may lack interactivity and real-time feedback. In comparison, modern Presentation formats can incorporate interactive elements; not all Presentations provide opportunities for audience participation or discussions. This one-sided communication can lead to reduced engagement and limited opportunities for clarifying doubts or addressing queries. 

5) Public Speaking Anxiety  

For many individuals, public speaking can be a nerve-wracking experience. Presenting in front of an audience, especially in formal settings, can trigger anxiety and stage fright. This anxiety may affect the presenter's delivery and confidence, impacting the overall effectiveness of the Presentation. Overcoming public speaking anxiety requires practice, self-assurance, and effective stress management techniques. 

6) Not Suitable for all Topics  

While Presentations are an excellent medium for conveying certain types of information, they may not be suitable for all topics. Some subjects require in-depth discussions, hands-on demonstrations, or interactive workshops, which may not align well with the traditional slide-based Presentation format. Choosing the appropriate communication method for specific topics is crucial to ensure effective knowledge transfer and engagement. 

7) Accessibility Concerns  

In a diverse audience, some individuals may face challenges in accessing and comprehending Presentation materials. For example, people with visual impairments may find it difficult to interpret visual elements, while those with hearing impairments may struggle to follow the spoken content without proper captions or transcripts. Addressing accessibility concerns is vital to ensure inclusivity and equal participation for all attendees. 

8) Information Overload  

Presentations that bombard the audience with excessive information on each slide can lead to information overload. When the audience is overwhelmed with data, they may struggle to absorb and retain the key points. Presenters should strike a balance between providing adequate information and keeping the content concise and focused. 

How to Make a Successful Presentation?  

Now that we know the Advantages and Disadvantages of Presentations, we will provide you with some tips on how to make a successful Presentation. 

Tips to Create a Successful Presentation

1) Understand your audience's needs and interests to tailor your content accordingly. 

2) Begin with an attention-grabbing introduction to captivate the audience from the Start of Presentation .

3) Structure your Presentation in a clear and coherent manner with a beginning, middle, and end. 

4) Keep slides simple and avoid overcrowding with excessive text; use bullet points and keywords. 

5) Incorporate high-quality images, graphs, and charts to enhance understanding and engagement. 

6) Rehearse your Presentation multiple times to improve your delivery and confidence. 

7) Show passion for your topic and maintain good eye contact to build trust with the audience. 

8) Include relevant anecdotes and case studies to make your points more relatable and memorable. 

9) Encourage audience participation through questions, polls, or discussions to keep them engaged. 

10) Respect the allotted time for your Presentation and pace your delivery accordingly. 

11) Summarise your key points and leave the audience with a clear takeaway or call to action. 

12) Request feedback after the Presentation to identify areas for improvement and grow as a presenter.

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Conclusion 

Understanding the Advantages and Disadvantages of Presentation methods can significantly enhance your communication skills and audience engagement. By comprehending the strengths and mitigating the weaknesses, you can create impactful Presentations that leave a lasting impression. So, apply these insights and watch your effectiveness soar!

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Frequently Asked Questions

Strong Presentation skills can boost your ability to clearly and persuasively communicate ideas. This can lead to increased networking opportunities, as people are more likely to connect with and refer to someone who presents confidently and effectively.

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Persuasive Speech: How to Write an Effective Persuasive Speech

Persuasive Speech How to Write a Persuasive Speech

Most often, it actually causes the other person to want to play “Devil’s advocate” and argue with you. In this article, we are going to show you a simple way to win people to your way of thinking without raising resentment. If you use this technique, your audience will actually WANT to agree with you! The process starts with putting yourself in the shoes of your listener and looking at things from their point of view.

Background About How to Write a Persuasive Speech. Facts Aren’t Very Persuasive.

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In a Persuasive Presentation Facts Aren't Very Persuasive

Most people think that a single fact is good, additional facts are better, and too many facts are just right. So, the more facts you can use to prove your point, the better chance you have of convincing the other person that you are right. The HUGE error in this logic, though, is that if you prove that you are right, you are also proving that the other person is wrong. People don’t like it when someone proves that they are wrong. So, we prove our point, the other person is likely to feel resentment. When resentment builds, it leads to anger. Once anger enters the equation, logic goes right out the window.

In addition, when people use a “fact” or “Statistic” to prove a point, the audience has a natural reaction to take a contrary side of the argument. For instance, if I started a statement with, “I can prove to you beyond a doubt that…” before I even finish the statement, there is a good chance that you are already trying to think of a single instance where the statement is NOT true. This is a natural response. As a result, the thing that we need to realize about being persuasive is that the best way to persuade another person is to make the person want to agree with us. We do this by showing the audience how they can get what they want if they do what we want.

You may also like How to Design and Deliver a Memorable Speech .

A Simple 3-Step Process to Create a Persuasive Presentation

Persuasion Comes from both Logic and Emotion

The process below is a good way to do both.

Step One: Start Your Persuasive Speech with an Example or Story

When you write an effective persuasive speech, stories are vital. Stories and examples have a powerful way to capture an audience’s attention and set them at ease. They get the audience interested in the presentation. Stories also help your audience see the concepts you are trying to explain in a visual way and make an emotional connection. The more details that you put into your story, the more vivid the images being created in the minds of your audience members.

This concept isn’t mystical or anything. It is science. When we communicate effectively with another person, the purpose is to help the listener picture a concept in his/her mind that is similar to the concept in the speaker’s mind. The old adage is that a “picture is worth 1000 words.” Well, an example or a story is a series of moving pictures. So, a well-told story is worth thousands of words (facts).

By the way, there are a few additional benefits of telling a story. Stories help you reduce nervousness, make better eye contact, and make for a strong opening. For additional details, see Storytelling in Speeches .

I’ll give you an example.

Factual Argument: Seatbelts Save Lives

Factual Arguments Leave Out the Emotion

  • 53% of all motor vehicle fatalities from last years were people who weren’t wearing seatbelts.
  • People not wearing seatbelts are 30 times more likely to be ejected from the vehicle.
  • In a single year, crash deaths and injuries cost us over $70 billion dollars.

These are actual statistics. However, when you read each bullet point, you are likely to be a little skeptical. For instance, when you see the 53% statistic, you might have had the same reaction that I did. You might be thinking something like, “Isn’t that right at half? Doesn’t that mean that the other half WERE wearing seatbelts?” When you see the “30 times more likely” statistic, you might be thinking, “That sounds a little exaggerated. What are the actual numbers?” Looking at the last statistic, we’d likely want to know exactly how the reporter came to that conclusion.

As you can see, if you are a believer that seatbelts save lives, you will likely take the numbers at face value. If you don’t like seatbelts, you will likely nitpick the finer points of each statistic. The facts will not likely persuade you.

Example Argument: Seatbelts Save Lives

A Story or Example is More Persuasive Because It Offers Facts and Emotion

When I came to, I tried to open my door. The accident sealed it shut. The windshield was gone. So I took my seatbelt off and scrambled out the hole. The driver of the truck was a bloody mess. His leg was pinned under the steering wheel.

The firefighters came a few minutes later, and it took them over 30 minutes to cut the metal from around his body to free him.

A Sheriff’s Deputy saw a cut on my face and asked if I had been in the accident. I pointed to my truck. His eyes became like saucers. “You were in that vehicle?”

I nodded. He rushed me to an ambulance. I had actually ruptured my colon, and I had to have surgery. I was down for a month or so, but I survived. In fact, I survived with very few long-term challenges from the accident.

The guy who hit me wasn’t so lucky. He wasn’t wearing a seatbelt. The initial impact of the accident was his head on the steering wheel and then the windshield. He had to have a number of facial surgeries. The only reason he remained in the truck was his pinned leg. For me, the accident was a temporary trauma. For him, it was a life-long tragedy.

The Emotional Difference is the Key

As you can see, there are major differences between the two techniques. The story gives lots of memorable details along with an emotion that captures the audience. If you read both examples, let me ask you a couple of questions. Without looking back up higher on the page, how long did it take the firefighters to cut the other driver from the car? How many CDs did I have? There is a good chance that these two pieces of data came to you really quickly. You likely remembered this data, even though, the data wasn’t exactly important to the story.

However, if I asked you how much money was lost last year as a result of traffic accidents, you might struggle to remember that statistic. The CDs and the firefighters were a part of a compelling story that made you pay attention. The money lost to accidents was just a statistic thrown at you to try to prove that a point was true.

The main benefit of using a story, though, is that when we give statistics (without a story to back them up,) the audience becomes argumentative. However, when we tell a story, the audience can’t argue with us. The audience can’t come to me after I told that story and say, “It didn’t take 30 minutes to cut the guy out of the car. He didn’t have to have a bunch of reconstructive surgeries. The Deputy didn’t say those things to you! The audience can’t argue with the details of the story, because they weren’t there.

Step 2: After the Story, Now, Give Your Advice

When most people write a persuasive presentation, they start with their opinion. Again, this makes the listener want to play Devil’s advocate. By starting with the example, we give the listener a simple way to agree with us. They can agree that the story that we told was true. So, now, finish the story with your point or your opinion. “So, in my opinion, if you wear a seatbelt, you’re more likely to avoid serious injury in a severe crash.”

By the way, this technique is not new. It has been around for thousands of years. Aesop was a Greek slave over 500 years before Christ. His stories were passed down verbally for hundreds of years before anyone ever wrote them down in a collection. Today, when you read an Aesop fable, you will get 30 seconds to two minutes of the story first. Then, at the conclusion, almost as a post-script, you will get the advice. Most often, this advice comes in the form of, “The moral of the story is…” You want to do the same in your persuasive presentations. Spend most of the time on the details of the story. Then, spend just a few seconds in the end with your morale.

Step 3: End with the Benefit to the Audience

3 Step Process to Write an Effective Persuasive Speech

So, the moral of the story is to wear your seatbelt. If you do that, you will avoid being cut out of your car and endless reconstructive surgeries .

Now, instead of leaving your audience wanting to argue with you, they are more likely to be thinking, “Man, I don’t want to be cut out of my car or have a bunch of facial surgeries.”

The process is very simple. However, it is also very powerful.

How to Write a Successful Persuasive Speech Using the “Breadcrumb” Approach

Once you understand the concept above, you can create very powerful persuasive speeches by linking a series of these persuasive stories together. I call this the breadcrumb strategy. Basically, you use each story as a way to move the audience closer to the ultimate conclusion that you want them to draw. Each story gains a little more agreement.

So, first, just give a simple story about an easy to agree with concept. You will gain agreement fairly easily and begin to also create an emotional appeal. Next, use an additional story to gain additional agreement. If you use this process three to five times, you are more likely to get the audience to agree with your final conclusion. If this is a formal presentation, just make your main points into the persuasive statements and use stories to reinforce the points.

Here are a few persuasive speech examples using this approach.

An Example of a Persuasive Public Speaking Using Breadcrumbs

Marijuana Legalization is Causing Huge Problems in Our Biggest Cities Homelessness is Out of Control in First States to Legalize Marijuana Last year, my family and I took a mini-vacation to Colorado Springs. I had spent a summer in Colorado when I was in college, so I wanted my family to experience the great time that I had had there as a youth. We were only there for four days, but we noticed something dramatic had happened. There were homeless people everywhere. Keep in mind, this wasn’t Denver, this was Colorado City. The picturesque landscape was clouded by ripped sleeping bags on street corners, and trash spread everywhere. We were downtown, and my wife and daughter wanted to do some shopping. My son and I found a comic book store across the street to browse in. As we came out, we almost bumped into a dirty man in torn close. He smiled at us, walked a few feet away from the door, and lit up a joint. He sat on the corner smoking it. As my son and I walked the 1/4 mile back to the store where we left my wife and daughter, we stepped over and walked around over a dozen homeless people camped out right in the middle of the town. This was not the Colorado that I remembered. From what I’ve heard, it has gotten even worse in the last year. So, if you don’t want to dramatically increase your homelessness population, don’t make marijuana legal in your state. DUI Instances and Traffic Accidents Have Increased in Marijuana States I was at the airport waiting for a flight last week, and the guy next to me offered me his newspaper. I haven’t read a newspaper in years, but he seemed so nice that I accepted. It was a copy of the USA Today, and it was open to an article about the rise in unintended consequences from legalizing marijuana. Safety officials and police in Colorado, Nevada, Washington, and Oregon, the first four state to legalize recreational marijuana, have reported a 6% increase in traffic accidents in the last few years. Although the increase (6%) doesn’t seem very dramatic, it was notable because the rate of accidents had been decreasing in each of the states for decades prior to the law change. Assuming that only one of the two parties involved in these new accidents was under the influence, that means that people who aren’t smoking marijuana are being negatively affected by the legalization. So, if you don’t want to increase your chances of being involved in a DUI incident, don’t legalize marijuana. (Notice how I just used an article as my evidence, but to make it more memorable, I told the story about how I came across the article. It is also easier to deliver this type of data because you are just relating what you remember about the data, not trying to be an expert on the data itself.) Marijuana is Still Largely Unregulated Just before my dad went into hospice care, he was in a lot of pain. He would take a prescription painkiller before bed to sleep. One night, my mom called frantically. Dad was in a catatonic state and wasn’t responsive. I rushed over. The hospital found that Dad had an unusually high amount of painkillers in his bloodstream. His regular doctor had been on vacation, and the fill-in doctor had prescribed a much higher dosage of the painkiller by accident. His original prescription was 2.5 mg, and the new prescription was 10 mg. Since dad was in a lot of pain most nights, he almost always took two tablets. He was also on dialysis, so his kidneys weren’t filtering out the excess narcotic each day. He had actually taken 20 MG (instead of 5 MG) on Friday night and another 20 mg on Saturday. Ordinarily, he would have had, at max, 15 mg of the narcotic in his system. Because of the mistake, though, he had 60 MGs. My point is that the narcotics that my dad was prescribed were highly regulated medicines under a doctor’s care, and a mistake was still made that almost killed him. With marijuana, there is really no way of knowing how much narcotic is in each dosage. So, mistakes like this are much more likely. So, in conclusion, legalizing marijuana can increase homelessness, increase the number of impaired drivers, and cause accidental overdoses.

If you use this breadcrumb approach, you are more likely to get at least some agreement. Even if the person disagrees with your conclusion, they are still likely to at least see your side. So, the person may say something like, I still disagree with you, but I totally see your point. That is still a step in the right direction.

For Real-World Practice in How to Design Persuasive Presentations Join Us for a Class

Our instructors are experts at helping presenters design persuasive speeches. We offer the Fearless Presentations ® classes in cities all over the world about every three to four months. In addition to helping you reduce nervousness, your instructor will also show you secrets to creating a great speech. For details about any of the classes, go to our Presentation Skills Class web page.

For additional details, see Persuasive Speech Outline Example .

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How to Make a Persuasive Presentation (+ Examples)

See persuasive presentation examples that show you how to make highly engaging, effective, and converting presentations with persuasive writing and design.

pros and cons of persuasive presentation

Dominika Krukowska

7 minute read

How to make a persuasive presentation

Short answer

How to make a presentation persuasive?

If you want to make a presentation persuasive, you need to:

Start with a strong hook

Show relevance on the get-go, make it clear who you cannot help, demonstrate value early, showcase your authority, assume your audience’s voice, tell a story, use the rule of three, use the power of repetition, personalize your presentation, tell them what to do next, if your presentation doesn’t persuade, you’re just wasting your time.

Crafting a presentation can be a lot of work. And there's nothing more frustrating than feeling like your message just didn't land, despite all the effort you put in.

The hard truth is that even the most beautifully designed presentation slide can fail to persuade.

What is a message good for if it doesn’t hit home and doesn’t drive action?

Unless you’re satisfied with simply getting in front of an audience, you probably want to bring some sort of transformation to people’s lives , no?

Well, your message is not gonna go past the exit door if it’s not persuasive.

Stick with me for a few minutes and you’ll learn how to write and design persuasive presentations.

Let’s look at some real-life examples that delivered great results, and I’ll even throw in a few templates to get you a good start.

Let’s dive in!

What makes a presentation persuasive?

Let's dive straight into the heart of what makes a presentation truly persuasive. Each element plays a crucial role in ensuring your message not only reaches your audience but deeply resonates with them.

11 weopons of of persuasive presentations:

1) Credibility

People need to believe you in order to agree with you. Just as you'd trust a friend's recommendation, your audience needs to trust what you're sharing.

It's about authenticity and integrity and ensuring they feel you're genuine and have their best interests at heart.

2) Authority

People respect authority figures. Flaunt your credentials subtly. If you're an expert, let it show - use slides that highlight your expertise and experience in the field.

3) Social Proof

People follow the crowd. Include in your presentation testimonials, user statistics, and stories of people like your audience who took you on your offer and experienced success. If everyone's using your product, it must be good, right?

4) Familiarity

If you or your topic are familiar then you’re intuitively less threatening and therefore acceptable. It's that warm feeling that makes you feel at home and among friends.

When your audience sees their own experiences and challenges reflected in your content, it creates an instant bond. It's like recognizing a familiar face in a crowd.

Incorporate names, places, and topics familiar to your audience into your presentation to get into their inner circle.

We say 'yes' to people we like. Be likable. Smile, make jokes, and show enthusiasm. If they like you, they'll like what you're selling. Use humor and storytelling to make yourself more relatable.

When making a reading presentation, include a personal video of you in a casual environment talking directly to your audience as you would a colleague you like and feel comfortable with.

To make people like you want to align your presentation with the 7-38-55 rule which guides you on what contributes to likability.

According to the rule:

“Total Liking = 7% Verbal Liking + 38% Vocal Liking + 55% Facial Liking”

So make sure to write what you feel and feel what you say. Or otherwise learn acting.

6) Reciprocity

People feel obliged to return favors. To use this to your advantage start a physical presentation with a small handout. To make it easy use a QR code slide (you can use a free QR code generator )to give your audience a digital handout.

If you’re creating a digital reading presentation you can offer a coupon with a small taste of what you offer (like a short consultancy, a free audit, studio design time, or a small taste of your product).

Do this and they'll feel like you've given them something, and they'll pay closer attention and be more inclined to 'return the favor.'

7) Relevance

People listen intently when you’re talking about them. Ever heard someone talk about a topic you were concerned about, and your ears perked up? It got your attention like a 3-year-old seeing a chocolate cake, didn’t it?

Tailor your message to your audience's current needs or challenges to ensure they feel you're speaking directly to them.

8) Memorability

People make decisions based on what they remember. You will only ever persuade people of something they remember you said.

To make your presentation memorable give it substance - show what you offer in images or videos, provide concrete examples of your key concepts in action, and tell detailed stories about you, your team, your solution, and the audience you serve.

9) Consistency

Once people commit, they like to stay consistent. Get your audience to agree with you early on.

Maybe ask them to raise their hand if they've ever experienced a problem that you solve. Maybe tell them a story of someone in their situation and ask if it resonates with them.

In reading presentations, use rhetorical questions or interactive slides to get early commitments.

10) Scarcity

Limited availability increases appeal. Create a sense of urgency. Maybe offer a limited number of seats in an event.

Maybe offer a discount for the first 100 subscribers. Maybe tell them they can schedule a meeting with you for 2 weeks before you leave for another destination.

For a reading presentation use a countdown timer or "limited seats available" to create this sense of urgency.

11) Feasibility

The harder a thing is to do the less likely people will do it. Whatever you decide to ask from your audience, keep it simple to do.

Ask for small concessions rather than big commitments. You only need them to take the first step, and then you’ve got a relationship going, which positions you to ask for the next step, and the next after that, till you reach your goal.

Note: Reciprocity, Consistency, Social Proof, Liking, Authority, and Scarcity were taken from Robert Cialdini’s seminal book Influence: The Psychology of Persuasion.

Here’s a summary of the book.

How to write your presentation persuasively?

Writing persuasively is all about connecting with your audience on a deeper level. With these techniques in your toolkit, you're all set to craft presentations that not only inform but inspire and motivate.

Beginnings matter. Think of your opening as the first impression. You want to grab your audience's attention right from the get-go.

Whether it's a surprising fact, a thought-provoking question, or a relatable story, make sure it's something that makes your audience lean in and think, "Tell me more!"

Here's a presentation that hooks people in right from the start:

Don’t beat around the bush. Get to the point fast. Give your audience a quick overview of what you have in store for them and how you can change their life for the better.

Make sure to be clear about who you are talking to. Define your target audience the way they would describe themselves and let them know you are speaking to them on a topic they care about.

Don’t take a one-shoe-fits-all approach. You can’t serve everyone well. Do everyone a favor and tell them who your message, solution, or advice (or whatever it is you offer) is not meant for.

They won’t resent it. They will appreciate it, and it will lend you integrity, credibility, and persuasive power.

Don’t let people guess what you can do for them. Introduce the value you offer as soon as you can. Give your value shape and concrete detail.

If it’s a product - show it in action, if it’s an intangible prize like money - show them what they can do with it, and if it’s an emotional outcome - tell them the story of someone you’ve helped.

Most of us get our information through authority figures. If you demonstrate your authority your words will encounter less skepticism and less push-back.

Show what you or your team have achieved in your field, and show some acknowledgment of your achievements by established and well-known authorities, whether people or organizations.

Just be very careful not to come off as boastful or cocky, unless these traits resonate with your target audience (yes, I am talking about you - sales crowd).

Talk to your audience in their own words, use the phrases they use, and tell stories and allegories that appeal to them and fit into their life.

Do the research. Hang out where they hang out, physically or on the web, listen and read what they say and who they say it to.

I know you’ve heard this one too many times before, so let me be clear: tell stories, plural. Short anecdotes or examples that give substance to what you’re talking about.

Fill your little stories with details about who did something where, when, what, and why. Make it mostly familiar but at the same time a bit surprising and unexpected.

If it’s too outlandish it’s not credible, and if it’s too familiar it's not interesting.

There's something satisfying about things that come in threes. "Life, liberty, and the pursuit of happiness", "of the people, by the people, for the people"... you get the point.

This is called the rule of tree . Simply put it means grouping your points or ideas in threes which makes your message more rhythmic, elegant, and sticky.

Repetition can be a powerful tool to emphasize your key points. Just think about Martin Luther King Jr's " I have a dream ".

By repeating key phrases, you not only drive your message home but also give it a predictable structure that lets your audience unconsciously chant the words with you .

Everyone loves feeling special. Tailor your content to resonate with your particular audience. Whether it's addressing their unique challenges or using examples they can relate to, personalization builds a deeper connection and rapport.

In this case, personalize more thoroughly. Use their name, and their specific details, like their company, city, product, or (if you met each other) where you met.

Just don’t overdo it and cross into creep-land. Keep any personalization unmistakably within the context of your presentation. (Unless you’re selling a bed, don’t reference how beautiful they look when they sleep 😜).

Here's an example of a personalized sales pitch presentation:

pros and cons of persuasive presentation

Note: Notice the dynamic variables they’ve added in their Storydoc deck. WiseStamp actually shows a ready-made email signature with the prospect’s name, image, and company logo in it. They personalized their product demo! How crazy is that?

Check out their full deck here.

Finish strong! After sharing your insights, guide your audience on what to do next. Whether it's trying out a new tool, adopting a mindset, or simply reflecting on what they've learned, a clear call to action gives direction and purpose.

Here's what it should look like:

Slide with an embedded calendar

How to design a presentation for persuasion?

While words are the heart of your presentation, design is its soul. A well-designed presentation not only captivates but also amplifies your message.

Let's dive into the world of persuasive design and uncover the secrets that make a presentation truly stand out:

Visual hook

First impressions count. Start with a captivating visual that immediately grabs attention. This could be a bold graphic, a striking image, or even an intriguing layout. It's like the cover of a book; it invites the audience to delve deeper.

Here's a great example of a presentation with a visual hook:

Social proof

As humans, we often look to others to validate our choices. Dr. Robert Cialdini defines social proof as people doing what they observe others doing. It's the idea that if other people are doing it, it must be good.

In the context of your presentation, this could mean showcasing testimonials, endorsements, or even user reviews. It's a nod to the audience that others have been here and found value.

Here's an example of a social proof slide:

Testimonials slide

Recognized people and places

Including familiar faces or landmarks can be a game-changer. When your audience sees someone they recognize or a place they relate to, it builds an instant connection and trust. It's like seeing a friend in a crowd; it feels familiar and safe.

Original visuals lend you credibility and status. They show that you put in the effort. They show that you can afford to invest in your content and that you’re not some shmo working from his mom’s basement.

Quality original visuals

Stock photos have their place, but nothing beats original, high-quality visuals. Whether it's custom graphics, original photographs, or tailored illustrations, unique visuals make your presentation memorable and authentic.

Here's a great example of a presentation with high-quality visuals:

Emotion-driven imagery

Think about those commercials that tug at your heartstrings or make you laugh. They stay with you, right? Using images that evoke emotions can make your message resonate more deeply with your audience.

Consistency

Just like a catchy jingle in a commercial, maintaining a consistent design theme throughout your presentation creates a rhythm and flow. It ensures your audience remains hooked and can easily follow along.

Here's a great example of a visually cohesive presentation:

End with a call to action

After taking your audience on a journey, guide them on the next steps. Whether it's trying a new product, exploring a concept further, or simply reflecting on the insights shared, a clear call to action gives direction.

More importantly, make your call-to-action super easy to act on. Make it something they can do immediately with as little friction as possible.

Note: In Storydoc, there’s a handy little design feature that lets you embed your calendar app direction into your presentation. This way whenever you share it, your reader can simply access your calendar and set a meeting.

Here's an example of a calendar slide:

Calendar slide exampl

Persuasive presentation templates

When it comes to persuasive presentations, having a structure that's been tried and tested can be a game-changer.

We built our persuasive presentation templates based on insights from more than 100,000 presentation sessions and the world of neuroscience. They’re all designed with storytelling in mind and tested to look flawless on every device.

It's like having a seasoned presenter whispering tips in your ear, guiding your content to truly resonate.

Pick a template from our library and use it to create your presentation.

pros and cons of persuasive presentation

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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How To Give A Persuasive Presentation: Techniques And Proven Framework

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  • December 12, 2023

How to give a persuasive presentation

You’re standing in front of a room filled with people, all eyes on you. You have a message that you believe can change their minds, inspire action, or leave a lasting impression; you would want to be at your best. Whether you’re a student presenting your research, a professional pitching an idea, or a community leader rallying support for a cause, giving a persuasive presentation is vital. But how can you ensure your message stays balanced and resonates with your audience? Let’s dive into the art of giving a persuasive presentation, where the power of your words can influence and inspire.

The Art of Persuasive Speech: Understanding Presentation Techniques

A persuasive presentation is more than just speaking to an audience; it’s about the art of influence. At its core, it’s convincing others to see things from your perspective, accept your ideas, or take a specific action. Whether speaking in a boardroom, classroom, or a public gathering, persuasion can be a game-changer.

Examples Of Persuasive Presentations

The impact of persuasive speeches transcends industries and disciplines. In the corporate world, persuasive speeches are the linchpin of success. Imagine you’re an entrepreneur seeking investment for your startup. A persuasive pitch can secure funding that transforms your vision into reality. In education, teachers and professors use persuasive techniques to engage students and convey knowledge effectively. A compelling lecture can ignite a passion for learning. Consider influential speeches by leaders like Martin Luther King Jr. or Malala Yousafzai in advocacy and activism. Their persuasive speeches have catalyzed social and political change.

Significance Of Persuasive Presentations and Factual Persuasive Speech

Why are persuasive speeches so significant? Here’s why they matter in different contexts. In business, the ability to persuade can secure partnerships, close deals, and drive revenue growth. It’s not just about selling products or services; it’s about selling ideas, strategies, and visions. In education, persuasive presentations make learning enjoyable and memorable. They enable educators to convey complex concepts and inspire students to think critically. 

In the realm of advocacy and activism, persuasive presentations are the fuel for social movements. They raise awareness, inspire action, and bring about positive change. In the upcoming sections, we’ll delve deeper into the features of persuasive presentations and how you can master this skill to captivate your audience and achieve your objectives. The key to giving a factual persuasive speech is to understand what makes people tick, and we’ll explore these psychological aspects in future sections.

In the upcoming sections, we’ll delve deeper into the features of persuasive presentations and how you can master this skill to captivate your audience and achieve your objectives.

Key Features of Persuasive Speech Topics for a Compelling Presentation

A successful persuasive speech isn’t just about delivering a speech; it’s a carefully crafted act of communication designed to achieve specific outcomes. Here are some of the key points that distinguish persuasive presentations:

draft 1 how to give a persuasive presentation google docs

Clear Objective 

Persuasive speaking is a critical aspect of any convincing message. Every persuasive speech topic should have a clear objective. Whether convincing investors to fund your project or persuading a class to support your viewpoint, you must know what you want to achieve. Additionally, a persuasive speech should always conclude with a strong call to action, guiding your audience on what they should take away and what steps to follow. Remember, interesting persuasive speech topics captivate your audience and drive them to engage with your message, making your speech more compelling and impactful.

Audience-Centred Approach

To be persuasive, you must think from your audience’s perspective. Tailoring your message to their interests, needs, and values will make your presentation more relatable and compelling. Understanding your audience’s demographics, beliefs, and motivations will allow you to connect with them deeper.

Emotional Engagement 

Human emotions are a powerful tool in persuasion. Effective speakers know how to connect with their audience on an emotional level. Using storytelling techniques, relatable anecdotes, and examples can help engage your audience, making your message more memorable and impactful.

Convincing Evidence

A good persuasive speech topic is only as strong as the evidence supporting it. Using credible sources, statistics, and real-world examples can greatly enhance the persuasiveness of your message. When you back your claims with evidence, you build credibility and trust with your audience.

Addressing Objections 

To be truly persuasive, you must anticipate and address counterarguments and objections. Your audience may have doubts or concerns; acknowledging these and providing compelling responses will strengthen your case. It shows that you’ve thought critically about your message and are willing to address concerns honestly.

In the sections, we’ll explore the Motivational Sequence, a proven framework for structuring persuasive speeches, and practical tips on starting your presentation with a bang and keeping your audience engaged.

The Motivational Sequence: A Proven Framework

A classic framework for persuasive presentations is the Motivational Sequence, developed by NLP co-founder Frank Pucelik. It motivates your audience to change and take action, providing a structured method to craft compelling presentations that engage them and drive them to embrace your message. Here’s how to use it:

draft 1 how to give a persuasive presentation google docs 1

1. Establish Rapport

Before you present your case, it’s essential to establish a connection with your audience. Learn how to connect with them, master body language, and start with an attention-grabbing opening.

draft 1 how to give a persuasive presentation google docs 2

Connect with the Audience: Building a connection with your audience is the foundation of any policy persuasive speech. It’s about demonstrating that you understand their needs and interests. Ask yourself: What matters to them? What are their concerns? When you start by showing empathy and awareness of their perspective, you create a bond that opens the door for your message.

Body Language: Non-verbal communication is a language of its own. Your body language should be open, confident, and inviting. Maintain eye contact, use appropriate gestures, and stand or move purposefully. Your body language should convey trust and approachability, as it’s the first impression your audience will have.

Engaging Start: The beginning of your presentation is your moment to capture your audience’s attention. Engage them with a captivating story, a thought-provoking quote, or a compelling question. Your opening should pique their curiosity and set the tone for the rest of your presentation. Don’t underestimate the power of a strong start; it can make or break your persuasive presentation.

2. Identify a Problem

Clearly defining the problem your audience faces is the first step to persuasion. Explore the art of problem definition, building emotional connections, and highlighting the consequences of inaction.

draft 1 how to give a persuasive presentation google docs 3

Define the Issue: Clearly and concisely articulate the problem your audience is facing. Be specific and avoid jargon. Make sure your audience understands the issue and why it matters. Clarity in problem definition sets the stage for the rest of your presentation.

Emotional Connection: Evoke the audience’s emotions to engage them truly. Share relatable stories or examples related to the problem. Emotions make the issue more personal and tangible. When people feel emotionally connected to a problem, they are more likely to care about finding a solution.

Highlight Consequences: Explain the negative consequences of not addressing the problem. Use vivid language to paint a picture of what could happen if the issue still needs to be addressed. The fear of these consequences can be a powerful motivator for change.

3. Present a Solution

Once the problem is clear, you must present a compelling solution. Discover how to introduce your proposal, emphasize its benefits, and create a vision of success for your audience members.

draft 1 how to give a persuasive presentation google docs 4

Propose Your Solution: Introduce your solution or idea to solve the problem. Clearly state how your proposal directly addresses the issues you’ve highlighted. The more straightforward and practical your solution, the more persuasive it will be.

Benefits: Highlight the benefits of adopting your solution. Explain how it will improve the current situation, make things easier, or lead to positive outcomes. People are more likely to act when they understand the benefits of the action.

Visualise Success: Use imagery and storytelling to help the audience visualize the positive outcomes of implementing your solution. Describe the better future that your proposal can bring about. When people can see the potential benefits, they are more inclined to embrace the idea.

4. Overcome Objections

Prepare to handle objections effectively. We’ll discuss addressing concerns, offering reassurance, and leveraging testimonials to build credibility.

draft 1 how to give a persuasive presentation google docs 5

Address Concerns: Anticipate and address potential objections your audience might have. Acknowledging these concerns demonstrates that you’ve considered various viewpoints and are prepared to respond thoughtfully. It also shows respect for your audience’s critical thinking.

Provide Reassurance: Offer concrete evidence or examples to reassure the audience about the feasibility and effectiveness of your solution. This evidence can come from research, success stories, or practical demonstrations. Reassurance builds trust and confidence.

Use Testimonials: Share testimonials or success stories related to your solution. Real-world examples of others who have benefitted from your proposal can be compelling social proof. Testimonials serve as powerful endorsements that reinforce the persuasiveness of your presentation.

5. Call to Action

Your persuasive presentation’s goal is to motivate action. Learn how to specify action steps, infuse urgency, and remind your audience of the benefits they’ll gain by acting.

draft 1 how to give a persuasive presentation google docs 6

Specify Action Steps: Your audience needs to know precisely what you want them to do next. Whether it’s making a purchase, supporting a cause, or changing a behavior, make the call to action explicit and straightforward. Avoid ambiguity, and clearly state the desired action.

Urgency: Create a sense of urgency to motivate immediate action. Explain why the audience must act promptly. Urgency often spurs people to take action rather than procrastinate.

Reinforce Benefits: Remind the audience of the benefits they will gain by taking the desired action. Reinforcing the positive outcomes strengthens their motivation to act. Emphasize what’s in it for them and how it aligns with their interests and needs.

How To Start A Persuasive Presentation

The opening moments of your presentation are crucial for a value persuasive speech. They set the tone, capture your audience’s attention, and make the first impression. Here, we’ll delve into a persuasive speech outline , examining various techniques and examples to help you start your persuasive speech with impact.

draft 1 how to give a persuasive presentation google docs 7

Persuasive Speech Examples and Techniques

Begin your persuasive presentation outline with a captivating opener that intrigues your audience. You can use anecdotes, intriguing statistics, a relevant quote, or even a rhetorical question. We’ll provide examples and insights into using these techniques effectively.

Rhetorical Questions And Facts

Rhetorical questions are an excellent tool for engaging your audience from the start. When used strategically, they can pique curiosity and invite reflection. Additionally, we’ll discuss how startling facts and statistics can grab your audience’s attention and make your message memorable.

Compelling Stories

Storytelling is a potent tool for persuasion. Sharing a relatable story can make your message more human, memorable, and emotionally engaging. We’ll provide tips on crafting compelling stories that grab your audience’s attention and set the stage for your presentation.

Strong Thesis Statement

Your thesis statement is the anchor of your presentation. It clearly articulates the core message and direction of your talk. Learn how to create a strong thesis statement that not only informs your audience but also compels them to listen.

Examples Of Persuasion In Everyday Life

Persuasion is an art we encounter daily, often without realizing it. In this section, we’ll explore real-world instances of persuasion, analyzing the techniques used in various contexts.

Advertising

Advertising is a masterclass in persuasion. We’ll dissect successful ad campaigns to reveal the strategies and techniques that make them so compelling. 

draft 1 how to give a persuasive presentation google docs 8

Apple’s “Get a Mac” Campaign: Apple’s iconic “Get a Mac” ad campaign, featuring Justin Long as the personification of a Mac and John Hodgman as a PC, used humor and personification to persuade consumers. By portraying the Mac as cool, creative, and hassle-free while depicting the PC as cumbersome and outdated, Apple effectively appealed to the emotions and preferences of its target audience.

Nike’s “Just Do It” Slogan: Nike’s “Just Do It” slogan has become a hallmark of effective persuasion. The slogan encourages action and personal empowerment, appealing to people’s desires for achievement and self-improvement. It’s a prime example of how a simple, emotionally resonant message can inspire and persuade.

Coca-Cola’s “Share a Coke” Campaign: Coca-Cola’s “Share a Coke” campaign personalized their products by replacing the brand name with individual names. This campaign created a personal connection, making consumers more likely to choose and share a Coke with a name they recognized. The campaign used personalization and a sense of community to persuade customers to engage with the brand.

Political Speeches

Politicians are adept at using persuasive techniques to win over voters. We’ll examine iconic political speeches to uncover the methods they employ. 

draft 1 how to give a persuasive presentation google docs 9

Martin Luther King Jr.’s “I Have a Dream” Speech: Dr. King’s famous speech masterfully used rhetorical techniques such as repetition, vivid imagery, and powerful metaphors to convey a vision of equality and justice. It persuaded millions to join the civil rights movement by appealing to their emotions and values.

Winston Churchill’s “We Shall Fight on the Beaches” Speech: During World War II, Churchill’s speech rallied the British people to stand firm against Nazi aggression. His persuasive power lay in his resolute tone, clarity of message, and emotional appeal to the British people’s sense of duty and patriotism.

Barack Obama’s “Yes We Can” Slogan : Obama’s presidential campaign hinged on the persuasive power of the slogan “Yes We Can.” This phrase inspired hope, unity, and a belief in the possibility of positive change. It persuaded millions to support his campaign and participate in the democratic process.

Online Marketing

In the digital age, social media and online marketing have become potent tools for persuasion. 

draft 1 how to give a persuasive presentation google docs 10

Amazon’s personalized recommendations: Amazon’s product recommendations based on your browsing and purchase history exemplify persuasive techniques in e-commerce. By tailoring product suggestions to your interests, Amazon increases the likelihood of making a sale through persuasive personalization.

YouTube’s “Skip Ad” feature: YouTube’s “Skip Ad” option before videos is a clever form of persuasion. By giving viewers the choice to skip an ad, they feel a sense of control. Some advertisers use this short window to create compelling and concise messages that engage and persuade viewers before they skip.

Influencer marketing on Instagram: Influencers leverage their credibility and rapport with their followers to promote products and services. Their persuasive power comes from the authenticity of their recommendations. When an influencer shares a positive experience with a product, it can be highly persuasive for their audience.

Handling Different Persuasive Situations

Persuasive speech ideas are unique, and different situations call for tailored approaches. In this section, we’ll discuss how to adapt your persuasive skills to various scenarios.

draft 1 how to give a persuasive presentation google docs 11

In Negotiations

In negotiations, persuasion is essential for achieving favorable outcomes. To succeed, it’s crucial to understand your counterpart, build trust by demonstrating reliability and transparency, position your proposal in a way that highlights its benefits and aligns with the other party’s interests, seek win-win solutions that benefit both parties and employ persuasive techniques to manage deadlocks effectively.

In Academic Settings

In academic settings, delivering persuasive presentations is a valuable skill. To excel, ensure your presentation has a clear structure with an introduction, body, and conclusion. Construct strong arguments supported by relevant evidence, engage the audience from the start, use persuasive language and rhetoric effectively, practice your delivery, and seek feedback for improvement.

With Sceptical Audiences

Dealing with skepticism in persuasive presentations requires active listening to the audience’s concerns, providing compelling evidence and examples, acknowledging counterarguments, building trust by emphasizing your expertise and the benefits of your proposal, and engaging emotions through relatable stories and analogies. These strategies help overcome resistance and make your persuasive message more effective.

The art of persuasion is a journey of continuous learning and improvement. You can continue to refine your persuasive presentation skills, adapt to diverse situations, and make a lasting impact with your messages. Remember, you hold the key to inspire change, influence decisions, and make a difference. As you embark on your persuasive journey, mental health is crucial, and remember that the power to persuade is a remarkable tool for both personal and professional growth.

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Rishabh Bhandari

Rishabh Bhandari is the Content Strategist at Kapable. Rishabh likes to transform complex ideas into captivating narratives relatable to the target audience. He loves telling stories through his content. He believes that stories have the power to shift mindsets and move mountains. He has 3 years of experience in educational blog writing and copywriting.

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What It Takes to Give a Great Presentation

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Summary .   

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

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Blog Data Visualization How to make a Persuasive Presentation (+ Free Templates)

How to make a Persuasive Presentation (+ Free Templates)

Written by: Midori Nediger Nov 06, 2019

persuasive presentation

A persuasive presentation is a type of presentation designed to convince your audience to adopt a particular viewpoint, take a specific action, or support an idea. It relies on clear arguments, compelling evidence, and emotional appeal to influence your audience’s decision-making process. Using tools like a free presentation maker can help create visually engaging slides that enhance the effectiveness of your message, making it easier to capture attention and persuade your audience.

Here’s what you can do to make a persuasive presentation:

  • Make the first 30 seconds of your presentation count
  • Compare and contrast your solution with the status quo
  • Use visual aids to summarize and clarify your big ideas
  • Get your audience involved to build trust and rapport
  • Use a clean, consistent presentation layout and design
  • Eliminate extraneous detail to focus on core concepts
  • Sign off with a persuasive call-to-action

These persuasive presentation strategies apply whether you’re leading a workshop, keynoting a conference, creating or selling an online course , or pitching a potential client.

Want to make a persuasive presentation fast? Try using our presentation templates .

Persuasive Presentation Template

Read on for plenty of persuasive presentation examples .

1. Make the first 30 seconds of your presentation impactful

The first 30 seconds of any presentation are far and away the most important of your entire presentation.

In those first 30 seconds, listeners are open to the ideas you’re going to present to them. They might even be enthusiastic and excited to hear what you have to say.

Inexperienced presenters often waste these first 30 seconds with things like introductions and agendas that will soon be forgotten. Seasoned presenters do something much more effective: state their big ideas right up front.

persuasive presentation

Like Steve Jobs did in 2007 with the iPhone (with “iPhone: Apple reinvents the phone”), try to state one big “headline” message within the first 30 seconds . A big idea for listeners to absorb and internalize.

Like an elevator pitch, you should be able to write this idea down in a single sentence, and it should be memorable and specific.

You can then turn it into the hook of your presentation. Use an opening story, surprising fact, joke, or personal anecdote to pique your listeners’ interest and lead into your big idea.

This will frame the rest of the talk and prep your listeners for what’s to come.

In this persuasive presentation example the importance of the message is outlined clearly on the title slide:

Venngage persuasive presentation template social media

2. Compare and contrast your solution with the status quo

Most presentations share some information, strategy, idea, or solution that challenges the status quo. You can use this to your advantage!

By presenting the drawbacks of the status quo before suggesting your solution, you’ll help your audience understand the scope of the problem while building a case for your big idea.

Mixpanel did this to great success in their first pitch deck (which got them a $865M valuation).

persuasive presentation

By comparing and contrasting these two states, you’ll make a much more persuasive case than you would with the solution alone. And when you get into the nitty-gritty details later on in the presentation, your audience will be more likely to stay engaged.

As always, the more visual you can be, the better (as seen in this Uber pitch deck template ):

example-uber

You could use a comparison infographic in your presentation to visualize your key differentiators.

Want to learn more about creating persuasive pitch decks? Read our pitch deck guide.

How to understand and address the struggles of your audience

To maximize the impact of this strategy, do your best to directly address the struggles of your specific audience.

Figure out what’s standing in the way of your audience performing the desired behavior, and tell them how your solution will improve that experience. If you can make a direct connection with your audience’s experiences, your argument will be all the more persuasive.

Taking a closer look at Steve Jobs’ 2007 keynote, we can see that he lays out the big problems for his audience (that smartphones that aren’t so smart and are hard to use) before proposing his solution (a smarter, easier-to-use device).

persuasive presentation

In this persuasive presentation example we can see that by studying the wants and needs of his audience, he frames his new device as the perfect solution. He understands what the audience needs to know, and structures the presentation around those needs.

One final point on this – it can be incredibly useful to let your audience know what to expect in your presentation. If people are already expecting your idea, they will be more receptive to it. Consider including your persuasive presentation outline up front. You can either create a slide of contents, or you could print out an outline and share it with your audiences before the meeting.

Either way – sharing your persuasive presentation outline is never a bad thing.

Persuasive presentation template modern agenda slide

3. Use visual aids to summarize and clarify your big ideas

More than ever, viewers expect engaging visual content . Creative, relevant visuals are no longer a nice-to-have addition to a persuasive presentation…they’re an integral part of an engaging experience.

Beyond that, visuals are great for explaining complex concepts in simple terms. You can use visuals to communicate big ideas without dealing with any jargon or technical terms.

Summarize your background research with charts and tables

Visual aids like tables, charts, and mind maps are perfect for summarizing any research you’ve done to back up the claims you make in your presentation.

I find these types of summative visuals are most helpful when I feel at risk of throwing too much information at my listeners. Forcing myself to transform that research into a digestible visual helps me organize my thoughts, and ensure my audience won’t be overwhelmed.

persuasive presentation

Visual aids should also be used anytime you’re communicating with data . Besides making insights more tangible, it’s been suggested that charts can make claims more persuasive and make information more memorable .

Let’s say, for example, that you’re trying to convince a client to hire you as a consultant. If you can show the financial impact you’ve made for other clients visually, your argument will be much more persuasive than if you mention a few numbers without visuals to back you up.

persuasive presentation

Learn how to customize this template:

Organize information meaningfully with timelines and flowcharts

There are plenty of concepts that naturally lend themselves to structured visuals like Venn diag rams , flowcharts , and timelines .

If you’re presenting a project plan you might include a Gantt chart -style product roadmap or project timeline:

persuasive presentation

Or a more abstract Venn diagram like this one from Boston Consulting Group’s persuasive presentation pictured below.

persuasive presentation

Visuals like these can help you move past minor details so you can communicate directly about more fundamental ideas. Simple visuals can help make key ideas crystal-clear and easy to remember.

template-user-journey

Entertain and engage with visual metaphors

I like to integrate visual metaphors into the denser portions of my presentations. This way, when I know I’m going to start losing my audience to boredom or confusion, I can jump into a fun example that will bring them right back on board with me.

Like a shortcut to understanding, visual metaphors are a great way to get everyone on the same page.

persuasive presentation

But it can be hard to come up with good visual metaphors that don’t feel cliché. If you’re out of design ideas, don’t be afraid to get some inspiration from our infographic templates .

persuasive presentation

I can’t stress enough that simple, visual slides are the best way to make your presentation understandable and persuasive. The right visuals keep the audience engaged, make your points memorable, and give your presentation impact.

For more tips on designing a persuasive presentation with impact, check out our presentation design guide .

4. Get your audience involved to build trust and rapport

No one likes to be talked at.

And most listeners will be more engaged and receptive to your ideas if they’re engaged in a dialogue instead of passively absorbing what you’re saying.

The top qualities of a good presentation include making your presentation an interactive experience by encouraging questions, fostering discussions and maybe even throwing in a fun activity.

Imagine you’re pitching a potential client who’s looking to hire a marketing specialist for an upcoming job. You could try to impress them with an extensive presentation that shows off all of your background research and past success stories:

persuasive presentation

Or, you could use the presentation as an opportunity to learn more about your potential clients by engaging them in a dialogue. You’ll build trust and credibility, all without making a gigantic slide deck.

You can put together a deck of 5-10 slides with your big ideas, then build a conversation around each slide.

persuasive presentation

Even if you’re speaking in front of a large crowd, a great persuasive presentation should feel like a conversation. There should be some give and take from both sides. Simply asking a question and getting your audience to respond can instantly raise the energy level in a room.

Engaging audiences changes when we no longer present in-person is a unique challenge, but easily overcome. Lisa Schneider, Chief Growth Officer at Merriam-Webster, has plenty of experience presenting to crowds in-person as well as online. She recently wrote for Venngage on how to adapt an in-person presentation into a virtual presentation . Check it out for actionable tips on your next virtual presentation. 

In this persuasive speech presentation the key points have been broken into powerful, punchy slides that engage the audience.

The art of giving awesome speeches persuasive presentation template

5. Use a clean, consistent layout and design

Why does it seem like every time I’m putting together a presentation, it’s at the last minute!?

When I’m rushing to get all of my content together and my presentation rehearsed, the layout and design of the presentation usually become an afterthought.

But when you’re presenting an idea and building a case for yourself or your business, the last thing you want is for the design your slide deck to get in the way of your success. And a big part of being persuasive is having a slide deck that shows your information in a clear, consistent manner.

Let’s say, for example, that you’re a financial consultant presenting a solution to a new client. When you’re trying to justify why your skills and knowledge are worth paying a premium for, you simply can’t have a messy, unprofessional-looking slide deck.

A professional presentation design should have:

  • Consistent layouts with plenty of white space
  • A simple color scheme with one highlight color
  • Clear distinctions between headers and body text, with minimal font styles

persuasive presentation

With the layout and design locked down, you’ll have the confidence to hold your own with big clients and senior management. A polished presentation will go a long way toward reinforcing your credibility.

6. Eliminate extraneous detail to focus on core concepts

Take a second to think about the last presentation you sat through that didn’t hit the mark. What was it that made you lose interest?

Was there too much text on the slides? Was it bland, with not enough visuals? Was it disorganized, with no clear takeaways?

For me, it was that the presenter rambled on and on. They tried to cram way too much detail into their 20-minute talk, and I walked away without really learning anything.

Like the persuasive presentation example below, a well-designed presentation should have no more than one takeaway per slide (with a healthy balance of text and visuals):

persuasive presentation

So cut the fluff! Eliminate everything that isn’t absolutely necessary for you to get your point across.

For me, this is the hardest part of making a persuasive presentation. I want to include every little detail that I think will help persuade my audience to change their behavior or accept my new idea. But when diving too deep into the details, I always end up losing my audience along the way.

And if you think about it, have you ever complained that a presentation was too short? I don’t think so. We really appreciate presenters who can get their point across quickly and concisely.

persuasive presentation

7. Sign off with a persuasive call-to-action

Most presenters’ go-to for the end of a presentation is a summary slide that reviews all of the main points of the talk. But these summaries are boring…they don’t tell the audience anything new, so listeners completely tune them out.

A better way to conclude a presentation is to give your audience something to do with the information you’ve just given them, in the form of a call-to-action (like the persuasive presentation example below).

persuasive presentation

Audiences must be prompted to do take action! Even if they’ve been given all of the tools they need to get something done, if you don’t prompt them directly, it’s not going to happen.

A call-to-action can be as simple as asking a question that encourages listeners to think about the topics you’ve raised, or posing a challenge that will change their behavior.

If it’s a simple ask, they’ll be likely to follow through.

Tips for improving presentation delivery

  • Practice Public Speaking : Regular practice improves confidence and fluency, helping you deliver a more convincing presentation . Focus on clarity, tone, and pace to ensure your message is well-received.
  • Use Effective Communication Strategies : Incorporate storytelling, rhetorical questions, and analogies as part of your communication strategies to create a more compelling presentation that connects with your audience.
  • Prioritize Slide Design : Keep your slides clean, with minimal text and strong visuals, as slide design plays a critical role in delivering an impactful presentation . Use visual storytelling to make complex ideas easier to understand.
  • Focus on Audience Engagement : Use interactive elements like questions, polls, or eye contact to increase audience engagement and make your presentation more dynamic. An engaging presentation keeps listeners attentive and responsive.
  • Leverage Emotional Appeal : Connect with your audience on an emotional level to create a compelling presentation . Using personal stories or relatable examples enhances your emotional appeal and helps in influencing the audience .
  • Master Presentation Skills : Refine your presentation skills by working on body language, posture, and facial expressions, which are key to delivering a convincing presentation . A strong stage presence can make a significant impact on the effectiveness of your delivery.
  • Utilize Visual Storytelling : Instead of relying solely on text, let your visuals do the talking. Charts, images, and videos can enhance understanding and add depth to your public speaking while ensuring a more impactful presentation .
  • Adapt to Audience Feedback : Pay attention to your audience’s reactions and adjust your delivery as needed. Flexibility is an essential aspect of effective presentation techniques and helps maintain audience engagement throughout the session.

Putting together a truly persuasive presentation is not an easy task.

The good thing is, if you’re here reading this article, you’re a few steps ahead of most people. Putting these strategies to use might just mean the difference between landing your next client and walking away empty-handed.

Choose a presentation template to get creating (and persuading) today!

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How to Give a Persuasive Presentation [+ Examples]

Caroline Forsey

Published: December 29, 2020

A presentation aimed at persuading an audience to take a specific action can be the most difficult type to deliver, even if you’re not shy of public speaking.

pros and cons of persuasive presentation

Creating a presentation that effectively achieves your objective requires time, lots of practice, and most importantly, a focused message.

With the right approach, you can create a presentation that leaves a skeptical audience enthusiastic to get on board with your project.

In this post, we'll cover the basics of building a persuasive presentation. Let's dive in.

→ Download Now: Free Public Speaking & Presentations Kit

What is a persuasive presentation?

In its most basic form, a persuasive presentation features a speaker who tries to influence an audience to accept certain positions and engage in actions in support of them. A good persuasive presentation uses a mixture of facts, logic, and empathy to help an audience see an issue from a perspective they previously discounted or hadn’t considered.

pros and cons of persuasive presentation

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Everything you need to become more comfortable and effective during your next presentation, including:

  • Free Guide on Best Practices
  • PowerPoint Presentation Templates
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How to Plan a Persuasive Presentation

Want to make a persuasive presentation that connects with your audience? Follow these steps to win friends and influence people within your audience.

1. Decide on a single ask.

The key to convincing your audience is to first identify the singular point you want to make. A good persuasive presentation will focus on one specific and easy-to-understand proposition. Even if that point is part of a broader initiative, it ideally needs to be presented as something your audience can say "yes" or "no" to easily.

A message that isn’t well-defined or which covers too much can cause the audience to lose interest or reject it outright. A more focused topic can also help your delivery sound more confident, which (for better or worse) is an important factor in convincing people.

2. Focus on fewer (but more relevant ) facts.

Remember: You are (in the vast majority of cases) not the target audience for your presentation. To make your presentation a success, you’ll need to know who your audience is so you can shape your message to resonate with them.

When crafting your messaging, put yourself in your audience's headspace and attempt to deeply understand their position, needs, and concerns. Focus on arguments and facts that speak specifically to your audience's unique position.

As we wrote in our post on How to Present a Compelling Argument When You're Not Naturally Persuasive , "just because a fact technically lends support to your claim doesn't mean it will sway your audience. The best evidence needs to not only support your claim but also have a connection to your audience."

What are the target audience's pain points that you can use to make a connection between their needs and your goals? Focus on those aspects, and cut any excess information. Fewer relevant facts are always more impactful than an abundance of unfocused pieces of evidence.

3. Build a narrative around your evidence.

If you want to persuade someone of something, it’s not enough to win their brain -- you need their heart in it, too. Try to make an emotional connection with your audience throughout your presentation to better sell them on the facts you’re presenting. Your audience is human, after all, so some emotional tug will go a long way to shaking up how they view the issue you’re talking about. A little bit of emotion could be just what your audience needs to make your facts “click.”

The easiest way to incorporate an emotional pull into your presentation is through the use of narrative elements. As we wrote in our guide to crafting pitch decks , "When our brains are given a story instead of a list of information, things change -- big time. Stories engage more parts of our brains, including our sensory cortex, which is responsible for processing visual, auditory, and tactile stimuli. If you want to keep people engaged during a presentation, tell them a story."

4. Confidence matters.

Practice makes perfect (it's a cliche because it's true, sorry!), and this is especially true for presentation delivery. Rehearse your presentation several times before you give it to your audience so you can develop a natural flow and move from each section without stopping.

Remember, you're not giving a speech here, so you don't want your delivery to come across like you're reading fully off of cue cards. Use tools like notes and cue cards as ways to keep you on track, not as scripts.

Finally, if you can, try to practice your presentation in front of another human. Getting a trusted co-worker to give you feedback in advance can help strengthen your delivery and identify areas you might need to change or bulk up.

5. Prepare for common objections.

The last thing you want to say when someone in your audience expresses a concern or an outright objection during your presentation's question section is “umm, let me get back to you on that.”

Carefully research the subject of your presentation to make the best case possible for it -- but also prepare in advance for common objections or questions you know your stakeholders are going to ask. The stronger your command of the facts -- and the more prepared you are to proactively address concerns -- the more convincing your presentation will be. When you appear confident fielding any rebuttals during a question and answer session after your presentation, it can go a long way towards making your case seem more convincing.

Persuasive Presentation Outline

Like any writing project, you’ll want to create an outline for your presentation, which can act as both a prompt and a framework. With an outline, you’ll have an easier time organizing your thoughts and creating the actual content you will present. While you can adjust the outline to your needs, your presentation will most likely follow this basic framework.

I. Introduction

Every persuasive presentation needs an introduction that gets the listener’s attention, identifies a problem, and relates it to them.

  • The Hook: Just like a catchy song, your presentation needs a good hook to draw the listener in. Think of an unusual fact, anecdote, or framing that can grab the listener’s attention. Choose something that also establishes your credibility on the issue.
  • The Tie: Tie your hook back to your audience to garner buy-in from your audience, as this issue impacts them personally.
  • The Thesis: This is where you state the position to which you are trying to persuade your audience and forms the focal point for your presentation.

II. The Body

The body forms the bulk of your presentation and can be roughly divided into two parts. In the first half, you will build your case, and in the second you will address potential rebuttals.

  • Your Case: This is where you will present supporting points for your argument and the evidence you’ve gathered through research. This will likely have several different subsections in which you present the relevant evidence for each supporting point.
  • Rebuttals: Consider potential rebuttals to your case and address them individually with supporting evidence for your counterarguments.
  • Benefits: Outline the benefits of the audience adopting your position. Use smooth, conversational transitions to get to these.
  • Drawbacks: Outline what drawbacks of the audience rejecting your position. Be sure to remain conversational and avoid alarmism.

III. Conclusion

In your conclusion, you will wrap up your argument, summarize your key points, and relate them back to the decisions your audience makes.

  • Transition: Write a transition that emphasizes the key point you are trying to make.
  • Summary: Summarize your arguments, their benefits, and the key pieces of evidence supporting your position.
  • Tie-back: Tie back your summary to the actions of your audience and how their decisions will impact the subject of your presentation.
  • Final word: Try to end on a last emotional thought that can inspire your audience to adopt your position and act in support of it.

IV. Citations

Include a section at the end of your presentation with citations for your sources. This will make independent fact-checking easier for your audience and will make your overall presentation more persuasive.

Persuasive Presentation Examples

Check out some of these examples of persuasive presentations to get inspiration for your own. Seeing how someone else made their presentation could help you create one that strikes home with your audience. While the structure of your presentation is entirely up to you, here are some outlines that are typically used for different subjects.

Introducing a Concept

One common type of persuasive presentation is one that introduces a new concept to an audience and tries to get them to accept it. This presentation introduces audience members to the dangers of secondhand smoke and encourages them to take steps to avoid it. Persuasive presentations can also be a good format to introduce marco issues, such as this presentation on the benefits of renewable energy .

Changing Personal Habits

Want to change the personal habits of your audience? Check out this presentation on how to adopt healthy eating habits . Or this presentation which encourages the audience to get more exercise in their daily lives.

Making a Commitment to an Action

Is your goal to get your audience to commit to a specific action? This presentation encouraging audience memes to become organ donors could provide inspiration. Trying to make a big sale? Check out this presentation outline that can encourage someone to buy a home .

Remember: You Can Do This

Anyone can craft a persuasive presentation once they know the basic framework for creating one. Once you get the process down, you’ll be in a better position to bring in sales, attract donors or funding, and even advance your career. The skills you learn can also benefit you in other areas of your personal and professional life as you know how to make a case and influence people toward it.

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17.3 Organizing Persuasive Speeches

Learning objectives.

  • Understand three common organizational patterns for persuasive speeches.
  • Explain the steps utilized in Monroe’s motivated sequence.
  • Explain the parts of a problem-cause-solution speech.
  • Explain the process utilized in a comparative advantage persuasive speech.

A classroom of attentive listeners

Steven Lilley – Engaged – CC BY-SA 2.0.

Previously in this text we discussed general guidelines for organizing speeches. In this section, we are going to look at three organizational patterns ideally suited for persuasive speeches: Monroe’s motivated sequence, problem-cause-solution, and comparative advantages.

Monroe’s Motivated Sequence

One of the most commonly cited and discussed organizational patterns for persuasive speeches is Alan H. Monroe’s motivated sequence. The purpose of Monroe’s motivated sequence is to help speakers “sequence supporting materials and motivational appeals to form a useful organizational pattern for speeches as a whole” (German et al., 2010).

While Monroe’s motivated sequence is commonly discussed in most public speaking textbooks, we do want to provide one minor caution. Thus far, almost no research has been conducted that has demonstrated that Monroe’s motivated sequence is any more persuasive than other structural patterns. In the only study conducted experimentally examining Monroe’s motivated sequence, the researchers did not find the method more persuasive, but did note that audience members found the pattern more organized than other methods (Micciche, Pryor, & Butler, 2000). We wanted to add this sidenote because we don’t want you to think that Monroe’s motivated sequence is a kind of magic persuasive bullet; the research simply doesn’t support this notion. At the same time, research does support that organized messages are perceived as more persuasive as a whole, so using Monroe’s motivated sequence to think through one’s persuasive argument could still be very beneficial.

Table 17.1 “Monroe’s Motivated Sequence” lists the basic steps of Monroe’s motivated sequence and the subsequent reaction a speaker desires from his or her audience.

Table 17.1 Monroe’s Motivated Sequence

Steps Audience Response
—Getting Attention I want to listen to the speaker.
—Showing the Need, Describing the Problem Something needs to be done about the problem.
—Satisfying the Need, Presenting the Solution In order to satisfy the need or fix the problem this is what I need to do.
—Visualizing the Results I can see myself enjoying the benefits of taking action.
—Requesting Audience Action or Approval I will act in a specific way or approve a decision or behavior.

The first step in Monroe’s motivated sequence is the attention step , in which a speaker attempts to get the audience’s attention. To gain an audience’s attention, we recommend that you think through three specific parts of the attention step. First, you need to have a strong attention-getting device. As previously discussed in Chapter 9 “Introductions Matter: How to Begin a Speech Effectively” , a strong attention getter at the beginning of your speech is very important. Second, you need to make sure you introduce your topic clearly. If your audience doesn’t know what your topic is quickly, they are more likely to stop listening. Lastly, you need to explain to your audience why they should care about your topic.

In the need step of Monroe’s motivated sequence, the speaker establishes that there is a specific need or problem. In Monroe’s conceptualization of need, he talks about four specific parts of the need: statement, illustration, ramification, and pointing. First, a speaker needs to give a clear and concise statement of the problem. This part of a speech should be crystal clear for an audience. Second, the speaker needs to provide one or more examples to illustrate the need. The illustration is an attempt to make the problem concrete for the audience. Next, a speaker needs to provide some kind of evidence (e.g., statistics, examples, testimony) that shows the ramifications or consequences of the problem. Lastly, a speaker needs to point to the audience and show exactly how the problem relates to them personally.

Satisfaction

In the third step of Monroe’s motivated sequence, the satisfaction step , the speaker sets out to satisfy the need or solve the problem. Within this step, Monroe (1935) proposed a five-step plan for satisfying a need:

  • Explanation
  • Theoretical demonstration
  • Reference to practical experience
  • Meeting objections

First, you need to clearly state the attitude, value, belief, or action you want your audience to accept. The purpose of this statement is to clearly tell your audience what your ultimate goal is.

Second, you want to make sure that you clearly explain to your audience why they should accept the attitude, value, belief, or action you proposed. Just telling your audience they should do something isn’t strong enough to actually get them to change. Instead, you really need to provide a solid argument for why they should accept your proposed solution.

Third, you need to show how the solution you have proposed meets the need or problem. Monroe calls this link between your solution and the need a theoretical demonstration because you cannot prove that your solution will work. Instead, you theorize based on research and good judgment that your solution will meet the need or solve the problem.

Fourth, to help with this theoretical demonstration, you need to reference practical experience, which should include examples demonstrating that your proposal has worked elsewhere. Research, statistics, and expert testimony are all great ways of referencing practical experience.

Lastly, Monroe recommends that a speaker respond to possible objections. As a persuasive speaker, one of your jobs is to think through your speech and see what counterarguments could be made against your speech and then rebut those arguments within your speech. When you offer rebuttals for arguments against your speech, it shows your audience that you’ve done your homework and educated yourself about multiple sides of the issue.

Visualization

The next step of Monroe’s motivated sequence is the visualization step , in which you ask the audience to visualize a future where the need has been met or the problem solved. In essence, the visualization stage is where a speaker can show the audience why accepting a specific attitude, value, belief, or behavior can positively affect the future. When helping people to picture the future, the more concrete your visualization is, the easier it will be for your audience to see the possible future and be persuaded by it. You also need to make sure that you clearly show how accepting your solution will directly benefit your audience.

According to Monroe, visualization can be conducted in one of three ways: positive, negative, or contrast (Monroe, 1935). The positive method of visualization is where a speaker shows how adopting a proposal leads to a better future (e.g., recycle, and we’ll have a cleaner and safer planet). Conversely, the negative method of visualization is where a speaker shows how not adopting the proposal will lead to a worse future (e.g., don’t recycle, and our world will become polluted and uninhabitable). Monroe also acknowledged that visualization can include a combination of both positive and negative visualization. In essence, you show your audience both possible outcomes and have them decide which one they would rather have.

The final step in Monroe’s motivated sequence is the action step , in which a speaker asks an audience to approve the speaker’s proposal. For understanding purposes, we break action into two distinct parts: audience action and approval. Audience action refers to direct physical behaviors a speaker wants from an audience (e.g., flossing their teeth twice a day, signing a petition, wearing seat belts). Approval, on the other hand, involves an audience’s consent or agreement with a speaker’s proposed attitude, value, or belief.

When preparing an action step, it is important to make sure that the action, whether audience action or approval, is realistic for your audience. Asking your peers in a college classroom to donate one thousand dollars to charity isn’t realistic. Asking your peers to donate one dollar is considerably more realistic. In a persuasive speech based on Monroe’s motivated sequence, the action step will end with the speech’s concluding device. As discussed elsewhere in this text, you need to make sure that you conclude in a vivid way so that the speech ends on a high point and the audience has a sense of energy as well as a sense of closure.

Now that we’ve walked through Monroe’s motivated sequence, let’s look at how you could use Monroe’s motivated sequence to outline a persuasive speech:

Specific Purpose: To persuade my classroom peers that the United States should have stronger laws governing the use of for-profit medical experiments.

Main Points:

  • Attention: Want to make nine thousand dollars for just three weeks of work lying around and not doing much? Then be a human guinea pig. Admittedly, you’ll have to have a tube down your throat most of those three weeks, but you’ll earn three thousand dollars a week.
  • Need: Every day many uneducated and lower socioeconomic-status citizens are preyed on by medical and pharmaceutical companies for use in for-profit medical and drug experiments. Do you want one of your family members to fall prey to this evil scheme?
  • Satisfaction: The United States should have stronger laws governing the use of for-profit medical experiments to ensure that uneducated and lower-socioeconomic-status citizens are protected.
  • Visualization: If we enact tougher experiment oversight, we can ensure that medical and pharmaceutical research is conducted in a way that adheres to basic values of American decency. If we do not enact tougher experiment oversight, we could find ourselves in a world where the lines between research subject, guinea pig, and patient become increasingly blurred.
  • Action: In order to prevent the atrocities associated with for-profit medical and pharmaceutical experiments, please sign this petition asking the US Department of Health and Human Services to pass stricter regulations on this preying industry that is out of control.

This example shows how you can take a basic speech topic and use Monroe’s motivated sequence to clearly and easily outline your speech efficiently and effectively.

Table 17.2 “Monroe’s Motivated Sequence Checklist” also contains a simple checklist to help you make sure you hit all the important components of Monroe’s motivated sequence.

Table 17.2 Monroe’s Motivated Sequence Checklist

Step in the Sequence Yes No
Gained audience’s attention
Introduced the topic clearly
Showed the importance of the topic to the audience
Need is summarized in a clear statement
Need is adequately illustrated
Need has clear ramifications
Need clearly points the audience
Plan is clearly stated
Plan is plainly explained
Plan and solution are theoretically demonstrated
Plan has clear reference to practical experience
Plan can meet possible objections
Practicality of plan shown
Benefits of plan are tangible
Benefits of plan relate to the audience
Specific type of visualization chosen (positive method, negative method, method of contrast)
Call of specific action by the audience
Action is realistic for the audience
Concluding device is vivid

Problem-Cause-Solution

Another format for organizing a persuasive speech is the problem-cause-solution format. In this specific format, you discuss what a problem is, what you believe is causing the problem, and then what the solution should be to correct the problem.

Specific Purpose: To persuade my classroom peers that our campus should adopt a zero-tolerance policy for hate speech.

  • Demonstrate that there is distrust among different groups on campus that has led to unnecessary confrontations and violence.
  • Show that the confrontations and violence are a result of hate speech that occurred prior to the events.
  • Explain how instituting a campus-wide zero-tolerance policy against hate speech could stop the unnecessary confrontations and violence.

In this speech, you want to persuade people to support a new campus-wide policy calling for zero-tolerance of hate speech. Once you have shown the problem, you then explain to your audience that the cause of the unnecessary confrontations and violence is prior incidents of hate speech. Lastly, you argue that a campus-wide zero-tolerance policy could help prevent future unnecessary confrontations and violence. Again, this method of organizing a speech is as simple as its name: problem-cause-solution.

Comparative Advantages

The final method for organizing a persuasive speech is called the comparative advantages speech format. The goal of this speech is to compare items side-by-side and show why one of them is more advantageous than the other. For example, let’s say that you’re giving a speech on which e-book reader is better: Amazon.com’s Kindle or Barnes and Nobles’ Nook. Here’s how you could organize this speech:

Specific Purpose: To persuade my audience that the Nook is more advantageous than the Kindle.

  • The Nook allows owners to trade and loan books to other owners or people who have downloaded the Nook software, while the Kindle does not.
  • The Nook has a color-touch screen, while the Kindle’s screen is black and grey and noninteractive.
  • The Nook’s memory can be expanded through microSD, while the Kindle’s memory cannot be upgraded.

As you can see from this speech’s organization, the simple goal of this speech is to show why one thing has more positives than something else. Obviously, when you are demonstrating comparative advantages, the items you are comparing need to be functional equivalents—or, as the saying goes, you cannot compare apples to oranges.

Key Takeaways

  • There are three common patterns that persuaders can utilize to help organize their speeches effectively: Monroe’s motivated sequence, problem-cause-solution, and comparative advantage. Each of these patterns can effectively help a speaker think through his or her thoughts and organize them in a manner that will be more likely to persuade an audience.
  • Alan H. Monroe’s (1935) motivated sequence is a commonly used speech format that is used by many people to effectively organize persuasive messages. The pattern consists of five basic stages: attention, need, satisfaction, visualization, and action. In the first stage, a speaker gets an audience’s attention. In the second stage, the speaker shows an audience that a need exists. In the third stage, the speaker shows how his or her persuasive proposal could satisfy the need. The fourth stage shows how the future could be if the persuasive proposal is or is not adopted. Lastly, the speaker urges the audience to take some kind of action to help enact the speaker’s persuasive proposal.
  • The problem-cause-solution proposal is a three-pronged speech pattern. The speaker starts by explaining the problem the speaker sees. The speaker then explains what he or she sees as the underlying causes of the problem. Lastly, the speaker proposes a solution to the problem that corrects the underlying causes.
  • The comparative advantages speech format is utilized when a speaker is comparing two or more things or ideas and shows why one of the things or ideas has more advantages than the other(s).
  • Create a speech using Monroe’s motivated sequence to persuade people to recycle.
  • Create a speech using the problem-cause-solution method for a problem you see on your college or university campus.
  • Create a comparative advantages speech comparing two brands of toothpaste.

German, K. M., Gronbeck, B. E., Ehninger, D., & Monroe, A. H. (2010). Principles of public speaking (17th ed.). Boston, MA: Allyn & Bacon, p. 236.

Micciche, T., Pryor, B., & Butler, J. (2000). A test of Monroe’s motivated sequence for its effects on ratings of message organization and attitude change. Psychological Reports, 86 , 1135–1138.

Monroe, A. H. (1935). Principles and types of speech . Chicago, IL: Scott Foresman.

Stand up, Speak out Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Persuasive Speech Outline, with Examples

March 17, 2021 - Gini Beqiri

A persuasive speech is a speech that is given with the intention of convincing the audience to believe or do something. This could be virtually anything – voting, organ donation, recycling, and so on.

A successful persuasive speech effectively convinces the audience to your point of view, providing you come across as trustworthy and knowledgeable about the topic you’re discussing.

So, how do you start convincing a group of strangers to share your opinion? And how do you connect with them enough to earn their trust?

Topics for your persuasive speech

We’ve made a list of persuasive speech topics you could use next time you’re asked to give one. The topics are thought-provoking and things which many people have an opinion on.

When using any of our persuasive speech ideas, make sure you have a solid knowledge about the topic you’re speaking about – and make sure you discuss counter arguments too.

Here are a few ideas to get you started:

  • All school children should wear a uniform
  • Facebook is making people more socially anxious
  • It should be illegal to drive over the age of 80
  • Lying isn’t always wrong
  • The case for organ donation

Read our full list of  75 persuasive speech topics and ideas .

Ideas for a persuasive speech

Preparation: Consider your audience

As with any speech, preparation is crucial. Before you put pen to paper, think about what you want to achieve with your speech. This will help organise your thoughts as you realistically can only cover 2-4 main points before your  audience get bored .

It’s also useful to think about who your audience are at this point. If they are unlikely to know much about your topic then you’ll need to factor in context of your topic when planning the structure and length of your speech. You should also consider their:

  • Cultural or religious backgrounds
  • Shared concerns, attitudes and problems
  • Shared interests, beliefs and hopes
  • Baseline attitude – are they hostile, neutral, or open to change?

The factors above will all determine the approach you take to writing your speech. For example, if your topic is about childhood obesity, you could begin with a story about your own children or a shared concern every parent has. This would suit an audience who are more likely to be parents than young professionals who have only just left college.

Remember the 3 main approaches to persuade others

There are three main approaches used to persuade others:

The ethos approach appeals to the audience’s ethics and morals, such as what is the ‘right thing’ to do for humanity, saving the environment, etc.

Pathos persuasion is when you appeal to the audience’s emotions, such as when you  tell a story  that makes them the main character in a difficult situation.

The logos approach to giving a persuasive speech is when you appeal to the audience’s logic – ie. your speech is essentially more driven by facts and logic. The benefit of this technique is that your point of view becomes virtually indisputable because you make the audience feel that only your view is the logical one.

  • Ethos, Pathos, Logos: 3 Pillars of Public Speaking and Persuasion

Ideas for your persuasive speech outline

1. structure of your persuasive speech.

The opening and closing of speech are the most important. Consider these carefully when thinking about your persuasive speech outline. A  strong opening  ensures you have the audience’s attention from the start and gives them a positive first impression of you.

You’ll want to  start with a strong opening  such as an attention grabbing statement, statistic of fact. These are usually dramatic or shocking, such as:

Sadly, in the next 18 minutes when I do our chat, four Americans that are alive will be dead from the food that they eat – Jamie Oliver

Another good way of starting a persuasive speech is to include your audience in the picture you’re trying to paint. By making them part of the story, you’re embedding an emotional connection between them and your speech.

You could do this in a more toned-down way by talking about something you know that your audience has in common with you. It’s also helpful at this point to include your credentials in a persuasive speech to gain your audience’s trust.

Speech structure and speech argument for a persuasive speech outline.

Obama would spend hours with his team working on the opening and closing statements of his speech.

2. Stating your argument

You should  pick between 2 and 4 themes  to discuss during your speech so that you have enough time to explain your viewpoint and convince your audience to the same way of thinking.

It’s important that each of your points transitions seamlessly into the next one so that your speech has a logical flow. Work on your  connecting sentences  between each of your themes so that your speech is easy to listen to.

Your argument should be backed up by objective research and not purely your subjective opinion. Use examples, analogies, and stories so that the audience can relate more easily to your topic, and therefore are more likely to be persuaded to your point of view.

3. Addressing counter-arguments

Any balanced theory or thought  addresses and disputes counter-arguments  made against it. By addressing these, you’ll strengthen your persuasive speech by refuting your audience’s objections and you’ll show that you are knowledgeable to other thoughts on the topic.

When describing an opposing point of view, don’t explain it in a bias way – explain it in the same way someone who holds that view would describe it. That way, you won’t irritate members of your audience who disagree with you and you’ll show that you’ve reached your point of view through reasoned judgement. Simply identify any counter-argument and pose explanations against them.

  • Complete Guide to Debating

4. Closing your speech

Your closing line of your speech is your last chance to convince your audience about what you’re saying. It’s also most likely to be the sentence they remember most about your entire speech so make sure it’s a good one!

The most effective persuasive speeches end  with a  call to action . For example, if you’ve been speaking about organ donation, your call to action might be asking the audience to register as donors.

Practice answering AI questions on your speech and get  feedback on your performance .

If audience members ask you questions, make sure you listen carefully and respectfully to the full question. Don’t interject in the middle of a question or become defensive.

You should show that you have carefully considered their viewpoint and refute it in an objective way (if you have opposing opinions). Ensure you remain patient, friendly and polite at all times.

Example 1: Persuasive speech outline

This example is from the Kentucky Community and Technical College.

Specific purpose

To persuade my audience to start walking in order to improve their health.

Central idea

Regular walking can improve both your mental and physical health.

Introduction

Let’s be honest, we lead an easy life: automatic dishwashers, riding lawnmowers, T.V. remote controls, automatic garage door openers, power screwdrivers, bread machines, electric pencil sharpeners, etc., etc. etc. We live in a time-saving, energy-saving, convenient society. It’s a wonderful life. Or is it?

Continue reading

Example 2: Persuasive speech

Tips for delivering your persuasive speech

  • Practice, practice, and practice some more . Record yourself speaking and listen for any nervous habits you have such as a nervous laugh, excessive use of filler words, or speaking too quickly.
  • Show confident body language . Stand with your legs hip width apart with your shoulders centrally aligned. Ground your feet to the floor and place your hands beside your body so that hand gestures come freely. Your audience won’t be convinced about your argument if you don’t sound confident in it. Find out more about  confident body language here .
  • Don’t memorise your speech word-for-word  or read off a script. If you memorise your persuasive speech, you’ll sound less authentic and panic if you lose your place. Similarly, if you read off a script you won’t sound genuine and you won’t be able to connect with the audience by  making eye contact . In turn, you’ll come across as less trustworthy and knowledgeable. You could simply remember your key points instead, or learn your opening and closing sentences.
  • Remember to use facial expressions when storytelling  – they make you more relatable. By sharing a personal story you’ll more likely be speaking your truth which will help you build a connection with the audience too. Facial expressions help bring your story to life and transport the audience into your situation.
  • Keep your speech as concise as possible . When practicing the delivery, see if you can edit it to have the same meaning but in a more succinct way. This will keep the audience engaged.

The best persuasive speech ideas are those that spark a level of controversy. However, a public speech is not the time to express an opinion that is considered outside the norm. If in doubt, play it safe and stick to topics that divide opinions about 50-50.

Bear in mind who your audience are and plan your persuasive speech outline accordingly, with researched evidence to support your argument. It’s important to consider counter-arguments to show that you are knowledgeable about the topic as a whole and not bias towards your own line of thought.

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10+ Types of Effective Presentation Styles (Top Methods for 2024)

Sarah Joy

Do you need to make a presentation but aren't sure where to start? A good place to start is to choose your presentation style. 

Agio Presentation Template

After you've chosen your presentation style, choosing the template that you want to use will be easier.

In this article, you'll learn all about different kinds of presentations. You'll also discover when to use each type of presentation as well as some of the pros and cons of each.

Plus, we'll examine some professionally designed templates that work well with some types of presentations . And we'll sure some extra resources to help you learn more about presentation methods.

Let's get started!

What Is Presentation Style?

Informative Presentation image from Envato Elements

Are you asking what is presentation style? If you're planning a presentation, don't forget to consider presentation techniques and methods as part of your preparation.

Presentation style is how you give your presentation orally. When delivering public speeches or public presentations there are many different styles or ways in which you can give your presentation. 

In this article I'll cover over ten different presentation formats. I'll also give you the pros and cons of each style to help you choose which one's best for you.

But first, let's look at some great professionally designed template options that'll complement any presentation style.

Find Great PowerPoint Presentation Templates on Envato Elements

You may wonder why use a template? Making a PowerPoint presentation can take a lot of time. And it doesn’t always turn out looking how you want it to. Using a template in your presentation saves you time and ensures that your presentation turns out looking professional.

 Professionally designed templates already have presentation layout choices included. All you've got to do is add your information into the presentation layout and you're done. Templates can be easily edited to customize for your needs.

Envato Elements has hundreds of PowerPoint Presentation Templates.

With a professionally designed template, you save time because the details are already taken care of. Designs that might take you hours to create (and wouldn't look half as good) are already there.

To find good templates, go to Envato Elements. You'll pay a low monthly fee to get unlimited access to download PowerPoint templates, graphics, images, fonts and much more.

5 Great PowerPoint Presentation Templates from Envato Elements

Here's a hand-picked list of great PowerPoint presentation templates from Envato Elements. They'll help you with many different types of business presentations:

1.  Minimalism Clean PowerPoint

Minimalism Clean PowerPoint

Minimalism Clean PowerPoint has over 50 unique slides. Easily edit this template to suit your needs. This template is a multipurpose template. Use it for many different presentation purposes.

2.  PRESTIGE - Multipurpose PowerPoint V126

PRESTIGE - Multipurpose PowerPoint V126

Prestige comes with 150 total slides and 30 unique slides. This template also comes with five color schemes to choose from. Easily add an image to the template by dragging and dropping the image into the image placeholder.

3.  NEXTZONE - POWERPOINT TEMPLATE

NEXTZONE - POWERPOINT TEMPLATE

NextZone is a versatile PowerPoint template. This template comes with five premade color schemes. NextZone has a nice modern design that's professional looking.

4.  Strom PowerPoint Template

 Strom PowerPoint Template

The Strom PowerPoint Template comes 30 modern slides. This template includes infographics and a picture placeholder. Strom PowerPoint Template comes with five color schemes to choose from.

5.  Koba PowerPoint Presentation

Koba PowerPoint Presentation

Koba PowerPoint Presentation template comes with over 100 unique slides. Icons, infographics and mockup devices are included with this template package. The Koba PowerPoint Presentation is a flexible template. Use it for many different presentation purposes.

Now, let's dive into our look at effective presentation styles.

10+ Different Types of Effective Presentation Styles

Here are more than ten common different effective presentation styles:

1. Visual Presentation Style

The visual style is great for anyone who wants to use your presentation to complement the main points of your speech. This visual presentation technique is perfect for people who have many important talking points. 

Visual Presentation Style

To use this technique, include a visual of what you are talking about in your presentation. You can also put graphs and charts in your presentation. 

Steve Jobs often used the visual presentation style. You can see an example of this in the YouTube video below:

Notice the visuals on the giant screen behind Jobs.

pros and cons of persuasive presentation

Here are some pros and cons of the visual presentation method:

Pros : The visual presentation technique is helpful if you've got a large audience. The visuals will let the audience see what you're discussing in your presentation. This style is great if you're discussing a product or something similar.

Cons : The visual presentation technique isn't for someone who doesn’t need visuals to explain what they're talking about. 

2. Coach Presentation Style

The coach presentation style is for energetic and charismatic speakers. This presentation style is a great style to use with an audience who needs to be sold on an idea. This presentation style works best if the presenter doesn't need to get into details.

Pros : The coach style allows you to connect with your audience using role-play and listener interaction. Use this style to sell an idea or sell a product. The coach-style is a great style to use in a conference type setting.

Cons : The coach-style of presentation isn't suitable if you're a naturally quiet person. In this style you don't go into details, instead, you're communicating the big picture. If you need to get into the details of what you're presenting, you might want to explore other styles.

3. Instructor Presentation Style

The Matrix

The instructor presentation method is great to use when you've got a complex subject to discuss. With this form of presentation high impact visuals help you get your point across to the audience. 

This presentation style is appropriate for anyone who is great at presenting and is comfortable with their subject. Former U.S. Vice President Al Gore often used this presentation method. If you want to use this presentation method, be sure to consider:

Pros : The instructor type of presentation is great if you like to use metaphors and figures of speech to help you make a point. This style is also appropriate for people who want to use impactful visuals to further your points.

Cons : The instructor type of presentation isn't meant for short presentations. A lot of preparation time will go into making or finding high impact visuals.

4. Freeform Presentation Style

The freeform presentation method doesn't use slides. This style of speaking is very impromptu. This presentation style is great for a presenter who has a short speech and knows their presentation points well. 

Here are some pros and cons of this technique:

Pros : The freeform presentation style is great for an impromptu meeting where you don’t have much time to prepare. This presentation style can also be used at networking events.

Cons : With this presentation technique if you don't know your subject matter very well it can make you seem unorganized. Freeform presentation style is better if you've got a short presentation time.

5. Storytelling Presentation Style

The storytelling type of presentation relies on stories and examples to make points in their presentation. This style is suitable if you've got a lot of time to present your topic. 

This type of presentation style is also appropriate for networking events and conferences. This presentation technique often has a question and answer session at the end of the presentation. A speaker who uses this presentation technique is neuroanatomist and author, Jill Bolte Taylor.

pros and cons of persuasive presentation

As you listen to the presentation, take note of the various stories that the speaker uses. By telling stories from her own life, Taylor captures the audience's attention. Here are the pros and cons of the storytelling presentation style:

Pros: The storytelling style allows you to connect with your audience through stories. With this style of presenting, it's okay to get emotional. The emotion helps you connect with your audience better.

Cons: The storytelling style is not for you if you don’t have anecdotes to tell. You also need to leave time for a question and answer session. If you don’t have time for a question and answer session, then explore other styles.

6. Connector Presentation Style

In this type of presentation, audience feedback is highly encouraged. The speaker will try to connect to the audience through their similarities. This presentation technique applies to sales presentations.

Some of the pros and cons of the connector presentation style include:

Pros : This style is great if you want immediate feedback on your presentation. The connector form of presentation typically includes a question and answer session with the audience.

Cons : In the connector form of presentation, the speaker must have similarities with their audience. If they don’t have similarities with the audience, then they're not connecting with them. This style also isn't for you if you don’t want immediate feedback on your presentation.

7. Persuasive Presentation Style

Sales Pitch

The persuasive form of presentation is where the presenter is trying to persuade the audience to their point of view. A sales pitch presentation is an example of a persuasive form of presentation. 

In a persuasive speech connecting with the audience through a similar experience or through emotion helps the audience relate to the speaker. If you're planning to use a persuasive presentation style, consider:

Pros : The persuasive presentation style is great if you use your hands a lot while speaking. This style is also great if you're selling a product.

Cons : If you don't need to persuade the audience of something, then you'll want to look into other styles. This presentation style is for people who are more experienced in presenting sales pitches or presentations.

8. Interactive Presentation Style

The interactive presentation method requires the speaker to interact with the audience in some way. The presenter can connect with the audience by passing out speaker notes or an outline before the presentation. 

The speaker could also interact with the audience by using a whiteboard or host a webinar. This style helps keep the audience engaged with what the speaker is saying. 

Here are the pros and cons and this presentation technique:

Pros : The interactive style of presentation lets the speaker pass out copies of their slides beforehand. This allows the audience to follow along with the presentation and fully absorb the information. It also gives the audience a place to jot down a few notes or questions.

Cons : The interactive presentation style is better with complicated subjects. If your subject matter is too simple the audience may not have anything to discuss.

9. Lessig Presentation Style

The Lessig presentation style was created by Lawrence Lessig, a professor of law and leadership at Harvard Law School. This presentation method requires that the presenter only spends fifteen seconds on each slide. If there's text on the slide it's the speaker’s exact words. 

This style of presentation is great if you've got to present to a large audience. The rapid pace of this presentation style can keep the audience focused and engaged.

pros and cons of persuasive presentation

As Lessig speaks, you'll see how quickly he moves through the various slides. Also, notice the slides that contain what he says, word-for-word.

Pros : The Lessig style of presentation is great for a presentation where you've got a lot of talking points to get through in a short period of time. 

Cons : The Lessig style is for experienced presenters. If you don't have a lot of experience presenting you may want to try a different style. This style is also not for you if your presentation requires charts and graphics.

10. Educational Presentation Style

Educational Presentation Style

The educational type of presentation is for a speaker who is teaching the audience. Use this style if you're demonstrating a new product. You can teach the audience about the new product you're selling or offering.

Pros : The educational presentation style is fitting if you've got videos and other visuals to show your audience. You also can put extra information on the slides that you may not verbally discuss.

Cons : It may take a while for the audience to listen to you. If you've got more than one subject to discuss it can be too confusing for the audience.

11. Data Scientist Presentation Style

The data scientist presentation style relies on facts, data, analysis, and statistical information to backup and explain their main talking points. This type of presentation is perfect when you need to pitch the idea and back it up with factual claims. It works really well in a business setting when your audience is more interested in hard data rather than storytelling.

Pros: The data scientist's presentation style helps prove a point and persuade your audience. It also helps break down complex data into a more visually appealing presentation formats.  

Cons: Be sure to include other types of slides in your presentation too. Otherwise, your presentation can come off as dry if it has nothing but data.

5 Quick Tips To Help You Choose Your Presentation Style

So now that you know different presentation formats, it’s time to settle on one. But which presentation style should you choose? Here are five quick tips that'll help you decide which presentation style would be best for your presentation: 

1. Consider the Topic of Your Presentation

First, consider the topic of your presentation. Are you presenting a body of work or are you trying to educate your audience?

This can be the single most important factor in helping you decide which presentation style to use. 

Be PowerPoint Presentation Template works well with different topics.

Be PowerPoint Presentation Template

2. Consider Your Audience

You also need to consider your audience. Are you presenting a brand new group of people or does your audience consist of people who already know you?

If you’re presenting to a brand new audience, it’s a good idea to opt for the interactive or connector presentation styles. This ensures your audience remains engaged throughout the entire presentation. 

3. Decide On Your Call To Action

Your call to action or the purpose of your presentation is another important element to keep in mind. If you’re trying to raise brand awareness a coach or storytelling presentation would work well. But if you’re trying to secure funding or get your audience to buy your product, educational, persuasive or data scientist presentation styles might work better. 

The B2B Marketing And Sales PowerPoint Template has several effective slides that can be used for call to action slides.

B2B Marketing And Sales PowerPoint Template

4. Combine Different Styles for a More Effective Presentation

All the presentation styles above are highly effective when you’re giving a very targeted presentation. But you can also make your presentation more effective by combining different presentation styles. 

5. Save Time With a Template

No matter which presentation style you choose, start with a professional template. Not only will most of the work be done for you when it comes to design and content type, but your presentation will also look polished and unique.

Ciri PowerPoint template has a professional and clean look suitable for all kinds of presentations.

Ciri PowerPoint template

Learn More About Different Types of Presentations

Are you still wondering about presentation methods and effective presentations styles? We've got a wealth of resources on presentations and presentation methods. Here are a few tutorials you may want to review:

pros and cons of persuasive presentation

You may also want to download a copy of our free eBook that explains how to make a business presentation:

pros and cons of persuasive presentation

Download a Premium PowerPoint Presentation Template Today!

In this article, you read about different presentation techniques . So, you should be ready to start your presentation. Choose one of the presentation techniques that's best for you. Then, download a PowerPoint presentation template today to save time and ensure a professional presentation .

Editorial Note: This post has been updated with contributions from Brenda Barron . Brenda is a freelance instructor for Envato Tuts+.

Sarah Joy

pros and cons of persuasive presentation

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pros and cons of persuasive presentation

107 Persuasive Speech Topics: A Comprehensive Guide

pros and cons of persuasive presentation

Crafting a persuasive speech can be a daunting task, but choosing the right topic is the first step to engaging your audience and making an impact. Whether you’re a student, educator, or professional, persuasion is a valuable skill that can lead to success in various aspects of life. In this guide, we’ll explore 107 persuasive speech topics across 10 different categories, providing you with a wealth of options for your next speech.

Key Takeaways

  • Choosing the right topic is crucial for a persuasive speech’s success.
  • Understanding your audience will help tailor your message effectively.
  • Research and preparation are key to delivering a compelling argument.

Table of Contents

  • Environment
  • Social Issues

Education Persuasive Speech Topics

The realm of education offers a rich field for persuasive speech topics, from the debate over traditional versus progressive education methods to the value of online learning.

The necessity of financial education in high schools, for instance, underscores the importance of equipping young individuals with the financial literacy required to navigate the complexities of modern economies. Advocates argue that integrating financial education into the high school curriculum can significantly reduce personal debt and increase financial stability among young adults. 

On the other hand, the debate over whether college education should be free reflects broader societal values concerning access to education, equality of opportunity, and the role of government in supporting its citizens. Proponents of free college education highlight the potential to alleviate the burden of student loans and create a more educated workforce, while opponents raise concerns about the quality of education, the financial feasibility of such programs, and the fairness to those who have already paid for their education.

Speech Topics:

  • The necessity of financial education in high schools
  • Should college education be free for everyone?
  • The impact of technology on modern education
  • The benefits of bilingual education
  • Homework: An unnecessary evil?
  • Standardized testing: More harm than good?
  • The role of arts in education
  • Should schools implement a dress code?
  • The importance of sex education in schools
  • Charter schools vs. public schools: Which is better?

Environment Persuasive Speech Topics

With climate change and environmental degradation at the forefront of global concerns, persuasive speeches on environmental topics can be particularly impactful.

The urgency of acting on climate change is not just a matter of environmental stewardship but also survival, as rising global temperatures threaten ecosystems, human health, and economies worldwide. Persuasive arguments in this realm emphasize the scientific consensus on climate change, the observable impacts already underway, and the moral imperative to act for future generations. 

Similarly, the debate over banning single-use plastics tackles the broader issue of waste and pollution, highlighting the detrimental effects of plastic on marine life, water quality, and global health. Advocates for banning single-use plastics call for a shift towards more sustainable consumption patterns and the adoption of alternatives that can reduce the environmental footprint of human activity.

  • The urgency of acting on climate change
  • Should single-use plastics be banned?
  • The benefits of organic farming
  • Renewable energy: The path to a sustainable future
  • The importance of conserving water
  • Urban gardening: A solution to food deserts
  • The impact of fast fashion on the environment
  • Wildlife conservation: Why it matters
  • The role of individuals in reducing carbon footprints
  • Ocean pollution: A call to action

Politics Persuasive Speech Topics

Politics always provides a fertile ground for persuasion, whether it’s discussing policy changes or advocating for social justice.

The importance of voting in a democracy is a critical topic, where the argument often centers on the idea that voting is not just a right but a civic duty. Persuasive speeches in this area aim to mobilize apathy, combat voter suppression, and underscore the power of each vote in shaping policies and electing leaders who reflect the public’s will.

Meanwhile, the discussion on whether there should be term limits for politicians delves into the balance between experience and fresh perspectives in governance. Advocates for term limits argue that they prevent the entrenchment of power and encourage political renewal, while opponents suggest that such limits could undermine the expertise and continuity necessary for effective leadership.

  • The importance of voting in a democracy
  • Should there be term limits for politicians?
  • The impact of social media on political campaigns
  • Gun control laws: The need for reform
  • The death penalty: A moral dilemma
  • Immigration policies: Finding a humane approach
  • The role of government in healthcare
  • Campaign finance reform: Necessary for democracy?
  • The effects of gerrymandering on electoral fairness
  • Privacy vs. security: Finding the balance

As technology continues to evolve, it presents new challenges and opportunities for persuasive speeches.

The dangers of artificial intelligence (AI), for example, encompass ethical, privacy, and employment concerns, with proponents warning about the unchecked development of AI systems that could surpass human intelligence and autonomy. This debate calls for responsible development and regulation of AI to harness its benefits while safeguarding against potential threats to humanity. 

On the flip side, the role of technology in education explores how digital tools can enhance learning, offering personalized, accessible, and engaging educational experiences. However, this optimism is tempered by concerns over digital divides, data privacy, and the need for a balanced approach that integrates technology without undermining the essential human elements of teaching and learning.

  • The dangers of artificial intelligence
  • Social media: Connecting or isolating?
  • The future of work: Automation and employment
  • The ethical implications of genetic engineering
  • Cybersecurity: A growing concern
  • The digital divide: Bridging the gap
  • Online privacy: An oxymoron?
  • The role of technology in education
  • E-waste: A looming environmental threat
  • Virtual reality: The future of entertainment

Health persuasive speech topics are always of interest to audiences, offering a chance to persuade on issues from public health policies to personal wellness.

The importance of mental health awareness is a poignant example, highlighting the societal stigma and lack of resources that often accompany mental health issues. Persuasive arguments advocate for increased funding, education, and support systems to treat mental health with the same urgency and compassion as physical health. 

Vaccinations present another critical area, where the debate centers on myths versus facts, addressing vaccine hesitancy fueled by misinformation and emphasizing the role of vaccinations in public health and the eradication of diseases. Persuasive speeches aim to build trust in science, advocate for community health, and counteract the spread of false information that threatens public health initiatives.

  • The importance of mental health awareness
  • Vaccinations: Myths vs. Facts
  • The obesity epidemic: A public health crisis
  • The benefits of a plant-based diet
  • The impact of stress on health
  • Universal healthcare: A right or a privilege?
  • The dangers of tobacco use
  • The role of exercise in health
  • Addressing the opioid crisis
  • Sleep: The cornerstone of health

Social Issues – Persuasive Speech Topics

Social issues provide a platform to challenge societal norms and advocate for change.

The fight for gender equality is a prime example, of addressing disparities in the workplace, education, and politics. Persuasive speeches on this topic often highlight the ongoing struggle for equal pay, reproductive rights, and the eradication of gender-based violence, aiming to mobilize support for policies that promote gender parity. 

Similarly, the topic of racial discrimination confronts the systemic inequalities that pervade many aspects of society, from the criminal justice system to employment and housing. Persuasive arguments in this area seek to illuminate the historical and contemporary impacts of racism, advocating for reforms that ensure equal treatment and opportunities for all, regardless of race.

  • The fight for gender equality
  • Racial discrimination: A persistent problem
  • The importance of LGBTQ+ rights
  • Poverty: A global challenge
  • The impact of social media on body image
  • The refugee crisis: A call for compassion
  • Child labor: A modern tragedy
  • The digital divide: Social inequality in the digital age
  • Animal rights: A moral obligation
  • The importance of cultural diversity

Economics – Persuasive Speech Topics

Economic topics can persuade audiences on issues ranging from global trade to personal finance.

The debate over the pros and cons of globalization illustrates the complexities of an interconnected world economy, where arguments revolve around the benefits of open markets and trade against the backdrop of job displacement, environmental concerns, and the erosion of local cultures. Advocates for and against globalization present persuasive arguments that weigh economic efficiency and growth against the need for sustainable development and equitable wealth distribution. 

Another compelling topic is the impact of the minimum wage on the economy, where speakers might argue for increasing the minimum wage as a means to reduce poverty and stimulate economic activity, while opponents caution against potential job losses and increased costs for businesses.

  • The pros and cons of globalization
  • Cryptocurrency: The future of finance?
  • The impact of minimum wage on the economy
  • The gig economy: Freedom or exploitation?
  • Consumerism: The effect on society
  • The role of government in the economy
  • Sustainable development: Balancing economy and environment
  • The debt crisis: Solutions and challenges
  • The importance of financial literacy
  • Economic inequality: A growing concern

Ethics Persuasive Speech Topics

Ethical topics challenge audiences to consider their values and the impact of their choices.

The ethics of drone warfare is a contentious topic, raising questions about the morality of using unmanned aerial vehicles in conflict. Arguments might focus on the potential to reduce military casualties and target threats more precisely, against concerns over civilian casualties, the psychological impact on operators, and the broader implications for international law and warfare. 

Similarly, the privacy in the digital age debate delves into the ethical considerations surrounding data collection, surveillance, and the right to privacy. Persuasive speeches on this topic might advocate for stronger data protection laws and ethical standards for technology companies, emphasizing the importance of safeguarding personal information in an increasingly digital world.

  • Animal testing: Necessary evil or moral failure?
  • The ethics of drone warfare
  • Privacy in the digital age
  • The moral implications of euthanasia
  • The ethics of cloning
  • Corporate social responsibility
  • The ethical dilemmas of self-driving cars
  • The morality of capital punishment
  • Ethical consumerism: The power of choice
  • The ethics of surveillance

Science persuasive speech topics can both inform and persuade, from debates on climate change to the potential of space exploration.

The reality of climate change is a critical area, where persuasive arguments are grounded in scientific evidence to counter skepticism and apathy. Speakers emphasize the urgent need for action to mitigate climate change impacts, advocating for renewable energy, conservation efforts, and sustainable practices. 

Another engaging topic is the potential of stem cell research, which holds promise for treating a wide range of diseases. Persuasive speeches might explore the ethical considerations, scientific breakthroughs, and regulatory challenges associated with stem cell research, aiming to foster support for this innovative field while addressing ethical concerns.

  • The reality of climate change
  • The importance of scientific literacy
  • Vaccines: Science vs. skepticism
  • The potential of stem cell research
  • Space exploration: Worth the cost?
  • The future of genetic engineering
  • The role of science in solving global challenges
  • The ethics of human augmentation
  • The impact of technology on scientific discovery
  • The importance of biodiversity

Other Persuasive Speech Topics

This category includes a variety of topics that don’t neatly fit into the other categories but are equally compelling for persuasive speeches.

The power of positive thinking is one such topic, where speakers might discuss the psychological and physiological benefits of optimism, encouraging audiences to adopt a more positive outlook on life. Persuasive arguments could highlight research on how positive thinking can improve health, resilience, and overall well-being. 

The importance of personal finance management is another vital topic, emphasizing the need for individuals to take control of their financial future. Persuasive speeches might offer strategies for budgeting, saving, and investing, arguing that financial literacy is essential for navigating the complexities of the modern economy and securing a stable financial future.

  • The power of positive thinking
  • The importance of personal finance management
  • The benefits of travel on personal development
  • The impact of music on society
  • The importance of historical preservation
  • The role of philosophy in modern society
  • The benefits of meditation and mindfulness
  • The importance of community service
  • The impact of literature on society
  • The significance of dreams in understanding the self
  • The value of lifelong learning
  • The ethical implications of space exploration
  • The role of social media in shaping public opinion
  • The impact of global tourism on local cultures and environments
  • The importance of net neutrality for the future of the Internet
  • The role of art in society and its impact on well-being
  • The significance of voting in local elections and its impact on communities

For further reading on the art of persuasion and speech topics, consider exploring resources at IVY’D College Prep , where you can find insights and strategies for effective communication and presentation skills.

Persuasive speeches are not just about presenting facts; they’re about convincing your audience to adopt a new perspective or take action. Here are some additional insights and resources to enhance your persuasive speaking skills.

What is the Best Persuasive Speech Topic?

Determining the “best” persuasive speech topic is subjective and depends on several factors, including the speaker’s passion, audience interest, and the context of the speech. However, the most effective topics often share common characteristics: they are timely, relevant, and resonate personally with the audience. The best topics are those that:

  • Spark Interest: Choose a topic that not only interests you but also has the potential to engage your audience. A topic that evokes curiosity or an emotional response can be particularly compelling.
  • Are Debatable: A good persuasive speech topic should have clear arguments for and against. This allows for a dynamic discussion and the opportunity to persuade through evidence and reasoning.
  • Have a Clear Purpose: Whether it’s to inform, convince, or motivate to action, the best topics are those with a clear goal. Knowing what you want to achieve with your speech can guide your preparation and delivery.

How to Research for a Persuasive Speech

Research is crucial for building a strong foundation for your persuasive speech. Here are steps to guide your research process:

  • Start with Reliable Sources: Use academic databases, reputable news outlets, and official reports to gather information. This ensures that your arguments are based on facts and credible evidence.
  • Understand All Sides: To persuade effectively, you must understand the counterarguments to your position. This will allow you to address and refute opposing views in your speech.
  • Use Statistics and Data: Quantifiable evidence can make your argument more compelling. Ensure your data comes from authoritative sources and is up to date.
  • Incorporate Expert Opinions: Quoting experts who support your position can add authority to your speech. Look for quotes from professionals, academics, or influential figures in the field.

Tips for Delivering a Persuasive Speech

The delivery of your persuasive speech can significantly impact its effectiveness. Here are some tips to help you deliver a powerful speech:

Practice Your Speech

Familiarity with your material will boost your confidence and help you deliver a more natural and engaging speech.

Engage with Your Audience

Make eye contact, use gestures, and vary your vocal tone to keep the audience engaged. Tailoring your message to the audience’s interests and concerns can also increase engagement.

Use Rhetorical Devices

Techniques such as repetition, rhetorical questions, and the rule of three can make your speech more memorable and persuasive.

Handle Nervousness

It’s normal to feel nervous. Techniques like deep breathing, positive visualization, and focusing on your message rather than yourself can help manage speech anxiety.

Common Mistakes to Avoid in Persuasive Speeches

Avoiding common pitfalls can enhance the effectiveness of your persuasive speech. Some mistakes to avoid include:

Overloading with Facts

While evidence is crucial, too many facts can overwhelm your audience. Balance your speech with stories, anecdotes, and emotional appeals.

Ignoring the Audience

Failing to consider the audience’s values, beliefs, and knowledge level can make your speech less effective. Tailor your message to resonate with your listeners.

Lack of Structure

A clear and logical structure helps your audience follow your argument. Ensure your speech has a strong introduction, body, and conclusion.

Neglecting the Call to Action

A persuasive speech should motivate the audience to think, feel, or act differently. Be clear about what you want your audience to do after listening to your speech.

By choosing a compelling topic, conducting thorough research, and delivering your speech effectively, you can persuade your audience and make a lasting impact. Remember, the power of persuasion lies not only in the strength of your arguments but also in your ability to connect with and move your audience.

Enhancing Your Persuasive Speech

Understand your audience.

  • Tailor your message to their values, beliefs, and experiences.
  • Anticipate counterarguments and address them in your speech.

Use Emotional Appeals

  • Connect with your audience on an emotional level to make your message more compelling.
  • Share personal stories or anecdotes that illustrate your points.

Cite Credible Sources

  • Support your arguments with data and evidence from reputable sources.
  • This adds credibility to your speech and strengthens your position.

Practice Delivery

  • Your delivery can be as important as your message.
  • Practice your speech multiple times, focusing on tone, pace, and body language.

Frequently Asked Questions

How do i choose a persuasive speech topic.

  • Select a topic you are passionate about, as your enthusiasm will be contagious.
  • Consider the interests and composition of your audience.
  • Choose a topic that is timely and relevant.

How can I overcome nervousness when speaking?

  • Practice your speech multiple times in front of a mirror or with friends.
  • Familiarize yourself with the venue and equipment before your speech.
  • Remember that feeling nervous is normal; focus on your message rather than your fear.

How do I engage my audience during a persuasive speech?

  • Start with a strong hook to grab their attention.
  • Use rhetorical questions to provoke thought and encourage audience participation.
  • Make eye contact and use gestures to connect with your audience.

Remember, the key to a successful persuasive speech lies not only in what you say but also in how you say it. Engaging with your audience, using evidence to support your arguments, and delivering your message with confidence are all critical components of effective persuasion.

By incorporating these strategies and leveraging the resources provided, you’ll be well on your way to mastering the art of persuasive speech. Whether you’re advocating for social change, presenting a new idea, or persuading your audience to adopt a new perspective, the power of persuasion is a key tool in your communication arsenal.

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The Persuasive Management Style: Pros, Cons, and Uses

The Persuasive Management Style: Pros, Cons, and Uses

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The persuasive management style is a people-focused approach to leadership that relies heavily on communication skills, logic, and rationale to influence employees. Rather than simply commanding team members, persuasive managers aim to convince them of the best course of action through reasoned arguments.

Persuasive management involves presenting logical cases for plans, decisions, and goals in a way that compels team members to buy into the manager’s vision. It emphasizes two-way communication, with the manager making a concerted effort to understand employees’ needs and perspectives. However, the manager retains decision-making authority.

The key characteristics of persuasive managers include:

  • Strong communication skills – Ability to make compelling arguments and actively listen
  • Critical thinking and logic – Able to build sound rationales and cases
  • Rapport building – Develop trusting relationships with employees
  • Vision – A clear sense of direction and goals for the team
  • Decisiveness – Willingness to make final decisions when needed

Unlike autocratic managers who simply dictate orders, persuasive managers aim to help team members understand the rationale behind decisions. They present logical arguments to get buy-in rather than demanding obedience. However, persuasive management does not mean consensus building. The manager remains in charge while using persuasion to align the team.

Pros of Persuasive Management Style

Persuasive management can offer many benefits compared to more autocratic styles. Some key pros of adopting a persuasive approach include:

  • Improves team member motivation and job satisfaction  – Unlike autocratic managers who simply hand down orders, persuasive managers take the time to explain the rationale behind decisions and bring employees into the decision-making process. This level of transparency and autonomy makes team members feel valued and engaged. Employees are intrinsically motivated when they understand the bigger picture.
  • Encourages employee participation and input  – Persuasive managers actively solicit ideas and feedback from the team. They know tapping into the unique insights of employees will lead to better solutions. While the manager retains final decision authority, persuasive techniques like active listening and Socratic questioning allow employees to feel heard.
  • Managers provide clear direction and rationale  – Persuasive leaders clearly communicate short- and long-term goals, along with the logic behind key decisions. Sharing the rationale helps the team support decisions, even if they initially disagree. When employees understand the well-thought-out reasoning, they become aligned with the common purpose.
  • Fosters collaborative decision-making  – Unlike autocratic managers who make unilateral decisions, persuasive managers involve team members in key decisions whenever appropriate. This empowers employees and makes them feel valued. Collaborative decisions also tend to be of higher quality since they draw on diverse perspectives.

Cons of Persuasive Management Style

decide, decision, choice

Persuasive management can have some potential downsides to consider:

  • Can be time-consuming to provide extensive rationale – Persuasive management requires managers to put in the time to gather information, analyze options, and clearly explain the rationale for decisions to team members. This process takes more time upfront compared to simply handing down orders. In some cases, the lengthy decision-making process could slow things down.
  • Not well suited for emergencies or situations requiring quick decisions – In urgent situations where decisions need to be made quickly, the persuasive approach may not work well. Taking the time to gather input, build consensus, and explain rationale in-depth could result in valuable time lost. The persuasive style works best for most day-to-day decisions rather than crisis scenarios.
  • Highly dependent on the manager’s communication skills – Being persuasive relies heavily on a manager’s ability to communicate clearly, explain complex topics simply, actively listen, and tailor messaging to connect with different personalities . Managers without strong communication talents may struggle to gain buy-in using this approach. It requires empathy, emotional intelligence, public speaking ability, and more.

Uses of Persuasive Management Style

Persuasive management is particularly useful in certain situations:

Works for building team commitment to long-term goals

The persuasive style can be very effective for gaining buy-in and commitment from teams when working towards long-term or ambitious goals. Persuasive managers take the time to clearly explain the rationale and benefits behind the goal, helping team members understand the bigger picture and why their contribution matters. This leads to greater motivation and engagement towards achieving the goal.

Effective for gaining buy-in on major initiatives or changes

When introducing a major new initiative, process change, or organizational shift, persuasive managers can excel at securing team member buy-in. Their emphasis on two-way communication allows concerns to be raised, while their ability to connect the change to team values and goals helps generate support. This inclusive approach means teams are more likely to embrace rather than resist big changes.

Suited to highly skilled teams that value autonomy

Persuasive management works well with teams of highly skilled or expert individuals who are more self-directed. The persuasive approach provides clarity around goals and objectives while allowing team members the autonomy to determine how best to achieve them. This balance of direction and independence helps motivate top talent who appreciate being trusted and empowered in their work.

Key Skills Needed for Persuasive Managers

To be an effective persuasive manager, certain skills and competencies are required. Excellent communication and presentation abilities are essential. Persuasive managers need to explain their ideas and decisions in a clear, logical, and compelling way. They must be able to provide the rationale behind their thinking and break down complex concepts for their teams.

Strong emotional intelligence and influence skills are also vital. Persuasive managers have high EQ to understand their teams’ needs, challenges, and motivations. They can tap into emotions and make psychologically astute arguments to convince others. Their powers of influence get people enthusiastically on board with their vision.

Persuasive managers are also adept at active listening. They have an open ear for different perspectives and feedback. By listening closely, they gain key insights that allow them to tailor their arguments and connect with team members in a more meaningful way. Overall, persuasive managers have a powerful blend of communication abilities, emotional intelligence, influence skills, and listening that allows them to connect with teams and bring them along decisively.

How to Adopt a More Persuasive Management Approach

manager, engineer, business man

Adopting a more persuasive management approach takes commitment, but can yield great benefits for managers and their teams. Here are some tips:

  • Take time to explain decisions and provide context. Persuasive managers don’t just hand down directives – they take time to explain the rationale and context behind decisions. This helps team members understand the bigger picture.
  • Actively listen and invite team feedback. Persuasive managers make a point to actively listen to team members’ ideas and concerns. They invite constructive feedback and use it to improve decisions. This makes team members feel heard and valued.
  • Focus on persuasive communication techniques. Persuasive managers hone their communication skills, especially in areas like framing questions, addressing concerns, and presenting logical arguments. They use persuasive language in a positive way to convince team members.
  • Ask insightful questions. Persuasive managers ask thoughtful questions to get at the root of issues and understand different perspectives. Their questions help guide team members through problems.
  • Remain open and flexible. While persuasive managers aim to convince team members, they also stay open and flexible. They allow room for discussion and are willing to adjust if presented with compelling counterarguments.
  • Lead with influence, not authority. Persuasive managers rely more on influence skills than formal authority. They convince team members through rationale and expertise, not demands.

With dedication and practice, managers can become more persuasive. This empowers teams and creates an engaged, collaborative environment. The right communication approach can make all the difference.

Persuasive vs. Other Management Styles

The persuasive management style has some similarities with other common management approaches like autocratic, democratic, and laissez-faire, but also some key differences.

Compared to an autocratic style where the manager makes all the decisions unilaterally, the persuasive approach allows for more team involvement and input. However, the final decision still lies with the persuasive manager.

A democratic management style involves even more participation from team members in the decision-making process. However, a persuasive manager allows for a bit more autonomy and flexibility for employees to carry out tasks in their own way once a decision is made.

With a laissez-faire style, the manager gives teams complete freedom. The persuasive approach involves more guidance from the manager to influence team members to move in a certain strategic direction. But persuasive managers don’t dictate every detail like autocratic managers would.

So in summary, persuasive management allows for more team member participation than autocratic, but not as much as democratic. And it provides more autonomy than democratic, but not as much as laissez-faire. It strikes a balance between directing with influence and giving freedom.

Examples of Effective Persuasive Managers

Persuasive management requires strong communication abilities and influencing skills to motivate employees. Throughout history, many well-known leaders have exemplified an effective persuasive approach.

Steve Jobs was renowned for his rhetorical skills and ability to inspire teams to achieve innovative breakthroughs. During Apple’s early years, Jobs convinced brilliant engineers to join his vision through persuasive speeches and showmanship. He motivated employees by highlighting the company’s world-changing mission. Jobs’ communication style was described as hypnotic – he masterfully blended facts with emotion.

Winston Churchill, Prime Minister of the UK during World War II, rallied the British public through inspirational radio broadcasts. Churchill used metaphor, irony, and repetition to persuade people to keep fighting, even during the darkest days of the war. His memorable phrasing stirred patriotism and helped maintain morale.

Martin Luther King Jr. catalyzed the civil rights movement through a powerful oratory that appealed to shared values of freedom and justice. In speeches like “I Have a Dream,” Dr. King combined reason and passion to advocate for peaceful change. His ability to articulate an uplifting vision and sway hearts is considered one of history’s greatest demonstrations of persuasive leadership.

These transformative figures all leveraged persuasive communication to lead causes bigger than themselves. Their example provides an inspiring model for managers aiming to direct teams toward ambitious goals.

Best Practices for Persuasive Managers

contract, signing, meeting

Persuasive managers understand that adopting certain best practices is key to effectively influencing and motivating their team members. Here are some of the most important best practices for managers looking to enhance their persuasive abilities:

  • Tailor communication style to audience  – The most effective persuasive managers adapt their communication approach based on who they are speaking with. When addressing senior executives, a more formal style may be warranted. However, when speaking to entry-level employees, a more casual and conversational tone often works better. Good persuasive managers read their audience and adjust accordingly.
  • Listen actively and encourage feedback  – Persuasive managers know that communication is a two-way street. They actively listen to team members’ ideas, concerns, and feedback. And they create an open environment where people feel comfortable sharing their thoughts and opinions. This fosters the mutual understanding required for a manager to then persuade and influence effectively.
  • Provide ample context and rationale for decisions  – Simply dictating orders rarely convinces people to fully buy in. Persuasive managers take time to explain the context and rationale behind key decisions. This transparency helps team members understand the logic behind choices and makes them more receptive to the manager’s vision and ideas. It’s about bringing people along instead of simply expecting compliance.

When Persuasive Management Falls Short

While the persuasive management style has many benefits, it’s not suitable for every situation. Here are some examples of when persuasive management may fall short:

  • For crisis situations requiring quick decisions – In a crisis that demands urgent action, like a systems outage or safety incident, managers need to make rapid decisions unilaterally. A more consultative approach could delay critical choices. Persuasive managers may struggle to relinquish control when needed.
  • Employee skill level is very low – When team members lack skills or experience, they may not offer useful input to decision-making. Persuasive management wastes time seeking consensus from unqualified employees. It’s faster for managers to decide and direct inexperienced staff.
  • Excessive need for consensus paralyzes progress – Achieving total buy-in from every employee on each choice isn’t always feasible. Some teams get bogged down striving for complete consensus. Progress stalls if persuasive managers wait indefinitely for universal agreement.

The persuasive approach succeeds when employees have time to consider options and the expertise to add value. But in high-pressure or low-skill situations, it can hinder efficiency. Managers must recognize their team’s limitations and adjust their style accordingly. A versatile leader employs the right strategy for the circumstances.

Wrapping Up

In conclusion, the persuasive management style presents a unique blend of directive leadership and participative approaches designed to rally team members behind a vision or a plan. The effectiveness of this style hinges on the manager’s ability to articulate a clear and compelling vision and then persuade others to embrace it. When used appropriately, it can lead to high levels of engagement, motivation, and buy-in from employees, fostering a sense of unity and purpose.

However, there are potential downsides to consider. Over-reliance on persuasive tactics without genuine dialogue can lead to a lack of critical feedback and a culture where dissenting opinions are undervalued or ignored. It is essential for managers to strike a balance, ensuring that while they are persuasive, they also remain open to input and maintain a collaborative spirit.

The persuasive management style finds its uses in situations that call for decisive leadership paired with a need to get everyone on board, such as during organizational changes or the implementation of new strategies. It works best when the manager is credible, trustworthy, and genuinely believes in the direction in which they are steering their team.

Ultimately, the persuasive management style can be a powerful tool in a leader’s arsenal, provided it is applied thoughtfully, with consideration of the potential drawbacks, and in contexts where it will have maximum positive impact. Leaders who develop the versatility to employ this style, when appropriate, may find it enhances their effectiveness and the success of their teams.

The Persuasive Management Style: Pros, Cons, and Uses

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Speech On Social Media- Advantages, Disadvantages and Importance

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Speech On Social Media: In a world where clicks, likes, and shares have become the currency of our social interactions, there’s no denying the pervasive influence of social media. It’s a digital realm that has seamlessly woven itself into the fabric of our lives, altering how we connect, communicate, and consume information. From connecting with long-lost friends to voicing our opinions on global issues, social media has transformed the way we navigate our interconnected world. But what lies beneath the surface of those enticing timelines and trending hashtags?

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Students often encounter the task of giving speeches on various topics, and social media is a fascinating subject for exploration. In this article, we will embark on a journey to explore the captivating and complex realm of social media. We have provided a few sample speech topics on social media, highlighting its advantages, disadvantages, and the profound impact it has on our lives.

Long and Short Speeches on Social Media in English

Speech on advantages and disadvantages of social media for students – sample 1.

Ladies and gentlemen,

Today, I stand before you to discuss a topic that has become an integral part of our lives – social media. It’s hard to imagine a world without platforms like Facebook, Twitter, Instagram, and TikTok. Social media has transformed the way we connect, communicate, and share information. But, like every coin has two sides, social media has its advantages and disadvantages.

Let’s start with the positive aspects. Here are the pros of social media. Social media bridges geographical gaps, allowing us to connect with friends and family worldwide. It’s a powerful tool for sharing our thoughts, experiences, and achievements. Students benefit from it as a valuable resource for learning and research. Moreover, it’s a platform for raising social awareness, promoting businesses, and even finding job opportunities.

However, we must also acknowledge the downsides. Excessive use of social media can lead to addiction and affect mental health. It’s a breeding ground for cyberbullying, misinformation, and privacy invasion. Moreover, the constant exposure to idealized images and lives can negatively impact self-esteem.

In conclusion, social media is a double-edged sword. It has revolutionized the way we communicate and share, offering numerous advantages. Yet, we must navigate it cautiously, being mindful of its pitfalls. Let’s use it responsibly and harness its potential for good.

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Speech on Impact of Social Media – Sample 2

Good day, everyone,

The topic I’d like to address today is the impact of social media on our lives. There’s no denying that social media has become an inseparable part of our daily routine. From connecting with friends to keeping up with the latest trends, it’s all at our fingertips.

Let’s dive into the advantages of social media. Social media allows us to stay connected with friends and family, regardless of distance. It’s a treasure trove of information, news, and educational content. For students, it offers a platform to collaborate on projects and access a wealth of knowledge. Businesses utilize it for marketing and customer engagement.

However, there’s another side to the story. Social media can be addictive, leading to time wastage and reduced productivity. Privacy concerns are a pressing issue, with personal information often at risk. Cyberbullying and the spread of fake news are unfortunate consequences of its widespread use.

So, where do we stand? Social media is a tool, and its impact depends on how we use it. It can bring us closer or push us apart. It can educate or misinform. The choice is ours.

In conclusion, social media has its merits and demerits. It’s up to us to harness its advantages while being vigilant about its pitfalls. Let’s use it wisely, striking a balance between the virtual and real worlds.

Thank you for your attention.

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Speech on Social Media Topic in English – Sample 3

I’m delighted to address you on a topic that has reshaped our world – social media. In today’s digital age, it’s nearly impossible to escape its influence. So, let’s explore the impact and significance of social media.

To begin with, social media has revolutionized communication. It connects people worldwide, making the world a smaller place. It’s a powerful tool for staying informed about current events and trends. For students, it’s a treasure trove of educational resources. Entrepreneurs and businesses leverage it for promotion and brand building.

Yet, there’s a flip side. The addictive nature of social media can lead to time wastage. Privacy concerns loom large, as our personal information is often shared and exploited. The spread of misinformation and cyberbullying are unfortunate consequences.

So, where do we go from here? It’s crucial to strike a balance. Use social media as a tool for enrichment, connection, and empowerment. But also, be mindful of its addictive nature and potential pitfalls. Let’s make informed choices in our digital journeys.

In conclusion, social media is a force that’s here to stay. It’s up to us to harness its advantages while being vigilant about its drawbacks. Let’s make our online presence a positive and enriching one.

Social media has become an integral part of our daily lives, revolutionizing the way we connect, communicate, and share information. From its myriad benefits to the nuanced drawbacks, understanding the multifaceted role of social platforms is crucial in today’s digital landscape.

Lets see the Advantages, Disadvantages and Importance of Online Networking

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1. Global Connectivity and Networking Social media bridges geographical barriers, enabling individuals to connect globally. It facilitates networking opportunities, fostering professional relationships and personal connections.

2. Information Dissemination and Awareness Instantaneous sharing allows for rapid dissemination of information. Be it news, trends, or educational content, social media serves as a powerful tool for spreading awareness and initiating discussions on various topics.

3. Business Growth and Marketing Businesses leverage social platforms to expand their reach, engage with audiences, and market their products/services. Targeted ads and analytics help businesses create effective strategies.

4. Community Building and Support Social media brings people together around common interests, creating spaces for support, self-expression, advice, and finding similar-minded individuals.

Disadvantages

1. Privacy and Security Concerns Privacy breaches and data misuse remain significant concerns. Users often share sensitive information unknowingly, leading to potential security risks and exploitation by third parties.

2. Addiction and Mental Health Impact Excessive usage can lead to addiction and have adverse effects on mental health. Constant exposure to curated, often idealized content can fuel feelings of inadequacy and anxiety.

3. Spread of Misinformation False information can spread rapidly, impacting opinions and beliefs. Misleading content, rumors, and fake news pose a challenge in maintaining an informed society.

4. Online Harassment and Cyberbullying Social media platforms can be breeding grounds for cyberbullying and harassment. Anonymity and easy accessibility empower individuals to engage in harmful behaviors.

One Stop Solutions for School Preparation

1. Communication Evolution Social media has transformed communication by providing instant connectivity across the globe. It has redefined how people interact, share ideas, and collaborate.

2. Information Accessibility It democratizes information, making knowledge accessible to diverse populations regardless of geographic or socioeconomic barriers.

3. Catalyst for Change It serves as a catalyst for societal change by amplifying voices, raising awareness about social issues, and mobilizing movements for positive causes.

4. Business Adaptation For businesses, social media is an indispensable tool, enabling them to adapt to changing consumer behaviors, innovate marketing strategies, and engage with their target audience effectively.

Also Read: Disadvantages of Using Social Media During Online classes

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FAQ’s

Why is social media important speech.

A speech on the importance of social media can highlight its role in connecting people, facilitating communication, sharing information, and its impact on various aspects of our lives.

What is social media in easy words?

Social media is websites and applications that enable users to create and share content, connect with others, and participate in online communities by sharing thoughts, pictures, videos, and messages.

What is the importance of social media in students?

Social media offers students platforms for collaboration, learning, networking, and accessing information. It can aid in educational research, career opportunities, and building connections.

Why is social media important?

Social media is important as it helps in staying connected with friends and family, accessing news and information, promoting businesses, fostering communities, and providing a platform for self-expression.

Write a 1-minute speech on social media?

Social media has revolutionized the way we connect and communicate. It bridges distances, opens doors to new opportunities, and allows us to share our stories with the world. From keeping in touch with loved ones to exploring new interests, social media has become an integral part of our lives, shaping how we learn, work, and interact in today's digital age.

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How to Write a Persuasive Letter Using Pros and Cons Charts

Last Updated: May 9, 2023 References

This article was co-authored by Celena Hathaway . Celena Hathaway is an English & Creative Writing Teacher at Cornerstone Schools of Alabama in Birmingham, Alabama. She specializes in entry-level creative writing, such as fundamental poetry and fiction short story techniques, and 8th-grade-level grammar and reading. She earned her B.S.E. in Secondary Education and B.A. in English from Samford University. This article has been viewed 267,625 times.

It can be tough to write a persuasive letter, whether it’s for a school assignment or for a personal interest. In a persuasive letter, you’ll need to try to convince a person or group of people to agree with your side of an argument. A pros and cons chart is a great way to break down points that you can use to persuade your readers. The chart will also allow you to incorporate the “cons” into your letter so you can disprove and dismiss them.

Persuasive Letter Help

pros and cons of persuasive presentation

Selecting a Letter Topic

Step 1 Pick a topic that you would like to write your letter about.

  • For example, if you’re passionate about the wellbeing of marine animals, you could choose to write about the ethics of using them for product testing and experimentation.
  • It's difficult to write a convincing letter about something you don't care about.

Step 2 Word your topic so that it’s answerable by a “yes” or a “no.

  • For example, the topic “murder should be legal” is not defensible, since there are no convincing arguments that support an answer of “yes.”
  • So, a topic like: “Should the state pass legislation forbidding drivers to text while driving?” is much better.

Step 3 Research both sides of the topic to ensure you fully understand it.

  • For example, there may be valid reasons that someone would object to the state passing legislation to prohibit in-car texting. But, you’ll never be able to account for and counter these reasons if you don’t put in the research to find them out in the first place.
  • Maybe many people feel that that legislation wouldn’t go far enough, and that the state should ban cell phones in cars altogether, no matter what they’re being used for!

Step 4 Determine the age and occupation of the letter’s audience.

  • When dealing with an older audience, you can use a more sophisticated vocabulary. The inverse applies when dealing with a young audience. [2] X Research source
  • For example, for an older audience, write something like, “A lasting political commitment to phone-free driving will ensure the survival of many who otherwise could lose their lives to a distracted driver on the phone.”
  • On the other hand, for a younger audience, write, “Not allowing people to use phones in the car will reduce accidents. This will help keep more people alive.”

Compiling the Pros and Cons Chart

Step 1 Fill out pro and con columns on a sheet of paper.

  • For example, say you’re writing about banning cell phone use in cars. Under the pros column put “could help save lives.” You can also write, “helps drivers focus on driving,” and “reduces risk of accidents.”
  • Under the cons column, you could write something like, “over-legislates private behavior” and “people may need to make emergency calls with their cell phone.”

Step 2 Keep emotional distance from the issue you’re evaluating.

  • For example, when making a list of cons for any issues, writing something like, “I personally dislike it” or “It makes me unhappy” is a very weak reason.

Step 3 Consider how the “cons” can be overcome.

  • Or, if you don't believe that the "cons" need to be solved, you could find information that proves those arguments wrong.
  • For example, if you're writing about the issue of texting while driving, you’ll need to address the con that it “over-legislates private behavior.” Write something like, “This argument is irrelevant. Texting while driving affects more than one individual since many people can be killed by a careless driver who is also texting.”
  • You can then add this sentence directly to your letter once you’re writing it.

Writing Your Letter

Step 1 Outline the paragraph layout of your letter.

  • If you have more pros than cons, devote 2 paragraphs to the pros and whatever reasoning you have for supporting them.
  • For example, you could write 1 paragraph describing the issue of cell phone use in cars and follow it up with an impassioned paragraph describing all of the pros and your reasons for supporting them. Next, write a paragraph describing the cons and your arguments for refuting them. Finally, conclude the letter with a call for action.

Step 2 Convey the letter’s topic and your stance on it in a thesis sentence.

  • For example, you could write something like: “Marine animals should not be captured for scientific studies since it’s unethical to perform experiments on living creatures.”
  • This type of straightforward beginning will let your readers know exactly what you plan to persuade them of.

Step 3 Include supportive statistics to add a persuasive research component.

  • For example, if you’re writing about the need for legislation against texting and driving, write something like, “A poll by the Pew Research Center suggests that over 75% of current drivers text while driving and plan to continue. This statistic is staggering, and indicates how badly we as a country are in need of a solution.”

Step 4 Add an anecdote to give your letter a personal touch.

  • For example, if you’re writing about the issue of marine animal testing, write something like, “Dozens of animals are confused and in pain every day all because some unethical companies feel the need to unnecessarily test out products. I know because I once visited an animal testing center and was shocked by the unethical animal treatment that I observed.”

Step 5 Proofread your letter

  • If you’ve written the letter for a school assignment, you’re ready to turn it in.
  • Or, if you’re using the letter to influence policy, look up the address of the person you're sending it to, then drop the letter in the mail!

Expert Q&A

Celena Hathaway

  • Once you've finished writing the letter, ask friends or family members to read your letter and give you feedback. They may find gaps in your reasoning or point out ways you can improve the pros and cons list. Thanks Helpful 0 Not Helpful 0

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pros and cons of persuasive presentation

Thanks for reading our article! If you’d like to learn more about writing, check out our in-depth interview with Celena Hathaway .

  • ↑ https://leandecisions.com/2012/09/10-tips-for-better-pro-con-lists.html
  • ↑ https://www.grammarcheck.net/ten-important-triggers-for-persuasive-writing/
  • ↑ https://www.mindtools.com/pages/article/newTED_05.htm
  • ↑ https://hbr.org/2017/01/the-pros-and-cons-of-pros-and-cons-lists
  • ↑ https://www.kibin.com/essay-writing-blog/write-pros-and-cons-essay/

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pros and cons of persuasive presentation

Debate Topics

Need to write an argumentative essay? Preparing for an upcoming debate? ProCon.org has over 100 topics complete with pro and con arguments, quotes and statistics from experts, historical information, and other pertinent research.

Abortion – Should abortion be legal?

Alternative Energy – Can alternative energy effectively replace fossil fuels?

American Socialism – Should the U.S. become socialist?

Animal Dissection – Should K-12 students dissect animals in science classrooms?

Animal Testing – Should animals be used for scientific or commercial testing?

Artificial Intelligence – Is artificial intelligence good for society?

Banned Books – Should parents or other adults be able to ban books from schools and libraries?

Binge-Watching – Is binge-watching good for you?

Cancel Culture – Is cancel culture (or callout culture) good for society?

CBD for Pets – Is CBD good for pets?

Cell Phone Radiation – Is cell phone radiation safe?

Cheerleading – Is cheerleading a sport?

Churches & Taxes – Should churches (including mosques, synagogues, etc.) remain tax-exempt?

College Education – Is a college education worth it?

Congressional Term Limits  – Should term limits be imposed on U.S. Senators and Representatives?

Constitutional Carry of Handguns – Should permitless, “constitutional carry” of guns be legal?

Corporal Punishment – Should corporal punishment be used in K-12 schools?

Corporate Tax Rate – Should the federal corporate income tax rate be raised?

Cuba Embargo – Should the United States maintain its embargo against Cuba?

DACA & Dreamers – Are DACA (Deferred Action for Childhood Arrivals) and the DREAM Act good for America?

Daylight Saving Time – Should the United States keep daylight saving time?

DC AND Puerto Rico Statehood – Should Washington, DC, and Puerto Rico be granted U.S. statehood?

Death Penalty – Should the death penalty be legal?

Defund the Police – Should police departments be defunded, if not abolished?

Dress Codes – Should dress codes be implemented and enforced?

Drinking Age – Should the drinking age be lowered from 21 to a younger age?

Drone Strikes – Should the United States continue its use of drone strikes abroad?

Drug Use in Sports – Should performance-enhancing drugs be accepted in sports?

Election Day National Holiday – Should the election day be made a national holiday?

Electoral College – Should the United States use the electoral college in presidential elections?

Employer Vaccine Mandates – Should employers be able to mandate vaccinations?

Felon Voting – Should people who have completed felony sentences be allowed to vote?

Fighting in Hockey – Should fighting be allowed in hockey?

Filibuster – Should the U.S. Senate keep the filibuster?

Fracking – Should the United States continue fracking

Free College – Should public college be tuition-free?

Fur Clothing Bans – Should fur clothing be banned?

GMOS – Should genetically modified organisms (GMOs) be grown?

Gold Standard – Should the United States return to a gold standard?

Golf – Is golf a sport and are golfers athletes?

Gun Control – Should more gun control laws be enacted?

Historic Statue Removal – Should historic statues be taken down?

Homework – Is homework beneficial?

Illegal Immigration – Should the U.S. government provide a path to citizenship for undocumented immigrants?

Internet – Is the internet “making us stupid?”

Kneeling during the National Anthem – Is kneeling during the national anthem an appropriate form of protest?

Mandatory National Service – Should the United States have mandatory national service?

Medical Aid in Dying (MAID) – Should medical aid in dying be legal?

Medical Marijuana – Should medical marijuana be legal?

Milk – Should humans consume dairy milk?

Minimum Wage – Should the federal minimum wage be increased?

Net Neutrality – Should the U.S. have net neutrality laws?

Obesity – Is obesity a disease?

Olympics – Are the Olympic games an overall benefit for their host countries and cities?

OTC Birth Control Pills – Should birth control pills be available over-the-counter (OTC)?

Penny – Should the penny stay in circulation?

Pit Bull Bans – Should breed-specific legislation (“pit bull bans”) be enacted?

Pokémon – Is Pokémon Go good for our society?

Police Body Cameras – Should police officers wear body cameras?

Prescription Drug Costs – Should the U.S. federal government regulate prescription drug prices?

Presidential Election, 2024 – 2024 Presidential Election Site

Private Prisons – Should prisons be privatized?

Recreational Marijuana – Should recreational marijuana be legal?

Reparations for Slavery – Should the federal government pay reparations to the descendants of slaves?

Right to Healthcare – Should all Americans have the right (be entitled) to health care?

Sanctuary Cities – Should sanctuary cities receive federal funding?

Santa Claus – Is there really a Santa Claus?

Saturday Halloween – Should Halloween be moved permanently to Saturday?

School Uniforms – Should students have to wear school uniforms?

Single-use Plastics Ban – Should single-use plastics be banned?

Social Media & Digital Addiction – Does social media spur digital addiction and other social ills?

Social Security Privatization – Should social security be privatized?

Space Colonization – Should humans colonize space?

Standardized Tests – Do standardized tests improve education in America?

Student Loan Debt – Should student loan debt be eliminated via forgiveness or bankruptcy?

TikTok Bans – Should TikTok be banned?

Uber & Lyft – Are ride-sharing companies a benefit to society?

Universal Basic Income (UBI) – Should the United States implement a universal basic income?

U.S. Supreme Court Packing – Should packing the U.S. Supreme Court ever be considered?

Vaccines for Kids – Should states be allowed to mandate vaccines for school attendance??

Vaping E-Cigarettes – Is vaping e-cigarettes safe?

Vegetarianism – Should people become vegetarian?

Video Games & Violence – Do violent video games contribute to youth violence?

Voting Age – Should the voting age be lowered to 16?

Voting Machines – Are electronic voting machines the best method for voting?

Zoos – Should zoos exist?

Archived Topics

Please note that ProCon no longer updates these debates.

ACLU – Is the ACLU good for America?

Big Three Bailout – Should the big three car manufacturers be bailed out by the U.S. government?

Born Gay – Is sexual orientation determined at birth?

Climate Change – Is human activity primarily responsible for global climate change?

College Football Playoffs – Should college football replace the Bowl Championship Series (BCS) with a playoff system?

Dakota Access Pipeline – Should the Dakota Access Pipeline be completed?

D.A.R.E. – Is the D.A.R.E. program good for America’s kids (K-12)?

Gay Marriage – Should gay marriage be legal?

Congressional Insider Trading – Should insider trading by Congress be allowed?

Israeli-Palestinian Conflict – What are the solutions to the Israeli-Palestinian conflict?

Obamacare – Is the Patient Protection and Affordable Care Act (Obamacare) good for America?

Paying College Athletes – Should colleges and universities pay college athletes?

President Bill Clinton – Was Bill Clinton a good president?

President Ronald Reagan – Was Ronald Reagan a good president?

Presidential Election, 2008 – Which candidate would make the best U.S. president?

Presidential Election, 2012 – Which candidate should be U.S. president in 2012?

Presidential Election, 2016 – The candidates and where they stand on the issues

Presidential Election, 2020 – 2020 Presidential Election Site

Prostitution – Should prostitution be legal?

School Vouchers – Should states have school voucher programs?

Tablets v. Textbooks -Should tablets replace textbooks in K-12 schools?

Teacher Tenure – Should teachers get tenure?

Under God in the Pledge – Should the words “under god” be in the U.S. Pledge of Allegiance?

U.S. Drone Shot down by Iran – Was the U.S. drone shot down by Iran over international waters?

U.S.-Iraq War – Should the U.S. have attacked Iraq?

WTC Muslim Center – Is it appropriate to build a muslim community center (aka the ”ground zero mosque”) near the World Trade Center site?

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Natalie Leppard Managing Editor [email protected]

© 2023 Encyclopaedia Britannica, Inc. All rights reserved

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COMMENTS

  1. Advantages and Disadvantages of Presentation

    7) Enhanced Understanding and Retention. When information is presented in a visually appealing and structured manner, it aids in better understanding and retention. Human brains process visuals faster and more effectively than plain text, making Presentations an ideal medium for conveying complex concepts.

  2. What Is Persuasive Speech: Meaning, Skills and Examples

    1. Building Credibility. Credibility is the cornerstone of a persuasive speech, representing the trust your audience invests in you as a communicator. Without it, your words may lack impact. To build credibility, authenticity is key; by sharing your genuine thoughts, emotions, and intentions, you establish trust rapidly.

  3. How to Write a Persuasive Speech [with Examples]

    Step 2: After the Story, Now, Give Your Advice. When most people write a persuasive presentation, they start with their opinion. Again, this makes the listener want to play Devil's advocate. By starting with the example, we give the listener a simple way to agree with us.

  4. How to Make a Persuasive Presentation (+ Examples)

    To make people like you want to align your presentation with the 7-38-55 rule which guides you on what contributes to likability. According to the rule: "Total Liking = 7% Verbal Liking + 38% Vocal Liking + 55% Facial Liking". So make sure to write what you feel and feel what you say. Or otherwise learn acting.

  5. How To Give A Persuasive Presentation: Techniques And Proven Framework

    Engage them with a captivating story, a thought-provoking quote, or a compelling question. Your opening should pique their curiosity and set the tone for the rest of your presentation. Don't underestimate the power of a strong start; it can make or break your persuasive presentation. 2. Identify a Problem.

  6. What It Takes to Give a Great Presentation

    Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired ...

  7. How to make a Persuasive Presentation (+ Free Templates)

    A persuasive presentation is a type of presentation designed to convince your audience to adopt a particular viewpoint, take a specific action, or support an idea. It relies on clear arguments, compelling evidence, and emotional appeal to influence your audience's decision-making process. Using tools like a free presentation maker can help create visually engaging slides that enhance the ...

  8. How to Give a Persuasive Presentation [+ Examples]

    Follow these steps to win friends and influence people within your audience. 1. Decide on a single ask. The key to convincing your audience is to first identify the singular point you want to make. A good persuasive presentation will focus on one specific and easy-to-understand proposition. Even if that point is part of a broader initiative, it ...

  9. 17.3 Organizing Persuasive Speeches

    Alan H. Monroe's (1935) motivated sequence is a commonly used speech format that is used by many people to effectively organize persuasive messages. The pattern consists of five basic stages: attention, need, satisfaction, visualization, and action. In the first stage, a speaker gets an audience's attention.

  10. Persuasive Speech Outline, with Examples

    Persuasive Speech Outline, with Examples. A persuasive speech is a speech that is given with the intention of convincing the audience to believe or do something. This could be virtually anything - voting, organ donation, recycling, and so on. A successful persuasive speech effectively convinces the audience to your point of view, providing ...

  11. 10+ Types of Effective Presentation Styles (Top Methods for 2024)

    Pros: The coach style allows you to connect with your audience using role-play and listener interaction. Use this style to sell an idea or sell a product. The coach-style is a great style to use in a conference type setting. Cons: The coach-style of presentation isn't suitable if you're a naturally quiet person.

  12. PDF Informative Speeches vs. Persuasive Speeches

    could lead to an informative speech outlining the history of reproductive choice in America. Or, the same topic could lead to a persuasive speech discussing the pros and cons of Roe v. Wade. It's easy to see how the topic of reproductive choice could lead to a speech that includes a blend of both types of speeches.

  13. How to Write, Edit, and Review Persuasive Briefs: Seven Guidelines from

    1. After you have identified the most persuasive arguments and dropped the rest, it is equally important to present your arguments in a logical manner. If this is done correctly, one point flows from another, arguments build on facts, and the arguments (hopefully) compel the re-sult you want.

  14. 107 Persuasive Speech Topics: A Comprehensive Guide

    Crafting a persuasive speech can be a daunting task, but choosing the right topic is the first step to engaging your audience and making an impact. Whether you're a student, educator, or professional, persuasion is a valuable skill that can lead to success in various aspects of life. ... The debate over the pros and cons of globalization ...

  15. Types of Public Speeches

    A persuasive speech may discuss the pros and cons of Roe v. Wade, or how some groups feel that reproductive choice is threatened. In the latter instance, using examples from history may bolster that argument. As noted above, all persuasive speeches will be informational in nature, but not all informational speeches may be persuasive.

  16. 8 Strategies for Writing Persuasive Pros and Cons Essays

    8 Strategies for Writing Persuasive Pros and Cons Essays. A pros and cons essay is a subtype of argumentative essay. In the essay, you highlight the advantages and disadvantages of a topic or choice. However, you are not usually neutral. Instead, after laying out the pros and cons, you use them to draw a conclusion on the issue.

  17. Online vs. In-Person Presenting: What's the Difference?

    The content of the presentation is still important, but the manner of delivery can be equally so. The visual content, such as the data and images on slides, is less forward and less prominent, giving room for the presenter's personality to be a larger persuasive force. Pros of online presenting

  18. The Persuasive Management Style: Pros, Cons, and Uses

    Cons of Persuasive Management Style. Persuasive management can have some potential downsides to consider: Can be time-consuming to provide extensive rationale - Persuasive management requires managers to put in the time to gather information, analyze options, and clearly explain the rationale for decisions to team members. This process takes ...

  19. Speech On Social Media- Advantages, Disadvantages and Importance

    Speech on Advantages and Disadvantages of Social Media For Students - Sample 1. ... Here are the pros of social media. Social media bridges geographical gaps, allowing us to connect with friends and family worldwide. It's a powerful tool for sharing our thoughts, experiences, and achievements. Students benefit from it as a valuable resource ...

  20. How to Write a Persuasive Letter Using Pros and Cons Charts

    Compiling the Pros and Cons Chart. 1. Fill out pro and con columns on a sheet of paper. The first of these charts is the "pros" column, and the second is the "cons" column. In the "pros" chart, fill in several reasons supporting your argument. Try to come up with 5-7.

  21. 100+ Topics for Argumentative Essays and Debates

    Need to write an argumentative essay? Preparing for an upcoming debate? ProCon.org has over 100 topics complete with pro and con arguments, quotes and statistics from experts, historical information, and other pertinent research. Abortion - Should abortion be legal? Alternative Energy - Can alternative energy effectively replace fossil fuels?

  22. 80 Persuasive Speech Topics for College Students

    A persuasive speech is a kind of speech aiming to convince the audience, to persuade the listeners and make them accept the author's point of view. Naturally, persuasive speeches aim to check students' abilities to analyze certain topics critically, to compare the pros and cons of different viewpoints.

  23. Pros and cons of child advertising ppt

    A PPT on the pros and cons of child advertising for students can help younger audiences understand how advertisements influence their daily lives. By explaining the different techniques used in advertising, such as emotional appeals or peer influence, students can become more media-literate and learn how to critically analyze the messages they see.