online education business in india

Top 13 Profitable Education Business Ideas in India 2022

Education plays a pivotal role for people living in this world as it is associated with a wide range of positive outcomes - be it employment, income, social status, better health and well-being.

People understand the importance of education that's the reason they send their kids to schools or colleges. Education is not just limited to academic achievement but it serves other purposes as well. It develops human personality, their thought process and provides knowledge that makes the long-term survival of society possible.

Covid-19 brought a boost in the education sector by letting everyone go digital. So, if someone is looking for a business idea in the field of same, then it is high time to work on it. Moreover, the education business is an evergreen business idea that doesn’t get affected by any recession or pandemic and thus increases the capability of long-term profit-making.

Here is a curated list of the best education business ideas that you can look for based on your passion and expertise.

You can also have a look at the top Edtech startups in India for some inspiration.

List of top education business ideas in India for promising future

1. Online Tutoring 2. Computer Training 3. PlaySchool Franchise 4. Thesis Making 5. Music Teacher 6. Xerox Shop Business 7. Stationery Shop 8. Uniform Making 9. Educational App 10. Printing Books 11. Bookstore 12. Teacher Training Institute 13. YouTube Channel as an Educational Instructor

1. Online Tutoring

Being a tutor is a job that can earn so much money in the field of the education business. Usually, the only requirement is that the person must have rich knowledge and prioritize education. Tutoring is a good business idea for someone with low investment.

To become a tutor requires special expertise in the field of the desired choice of education stream. If you have mastered the subjects, you will be trusted by your client to guide their children in learning. You can also decide the fees according to your need.

2. Computer Training

Everybody is learning to code . From kids to adults, everyone wants to make apps of their own. They want to learn to code and this is a good opportunity for you if you want to start an education business. Nowadays, everything has become computerized. Because of the internet, the banking process or billing process in all shops has become computerized. So, it is necessary for today's world to have basic knowledge of computers.

Computer training centers are gaining significant importance these days. It is a good and profitable business idea. You need to have a place to start this business. There is an initial investment involved but returns are high.

3. PlaySchool Franchise

Nowadays, parents are keener to send their kids to playschools. So a lot of people are entering into the playschool franchise business . Taking a franchise of some reputed schools is a good option. You need to have a proper colourful setup that small children will love. It needs investment but ROIs are good. This can be a good education business idea to start with.

4. Thesis Making

Thesis writing is a troublesome assignment for students. It becomes a tedious task for them to complete in a given time period. They look for ways to get it done. So if you can be creative in this field this can be a lucrative business idea in the education sector.

If you have expertise in academic writing , you can also open paper manufacturing services. Enough to market your services and to charge for these services, many students will come to take the service. Thus, you can earn a decent income, especially if you are making a thesis-making services store that would attract students easily.

5. Music Teacher

Music is one thing that is liked by many people. Moreover, many people look for a music teacher to teach them or their children. As a music teacher, you have to know the art & science of music and have expertise in the field of the same such as playing a musical instrument, singing and more.

Furthermore, you can take this education business idea to next level by building a  music school, if you have a lot of students or customers. This will greatly benefit you and make your success sound in the field.

Many of the educational institutions provide music as co-curricular activities in their academic curriculum which benefits the students as they are getting educated with the basics of music education that can make a potential music lover to a famous singer or musician.

6. Xerox Shop Business

The amount of school work requires students to get a printer to print the results of their work. In addition, they also need to copy materials that do not exist in their books.

For that, it would be very appropriate if you open a store doubling the paper. There are many students, every day, who need the service and this service would be very suitable if you combine it with a stationery store. Both the business provide fruitful profit in the education business sector. The best thing about this business is that it can be easily set up with low investment.

7. Stationery Shop

The stationery need is a forever thing - be it a student, office goer, or unemployed. It is a need for everyone. Nowadays, people have a variety of stationery items to choose from. You can open a stationery shop in close proximity to the market where you can target your audience.

8. Uniform Making

The uniforms are the identity of each school. Looking at the uniform one can tell which school does a student goes to. Schools keep changing their school uniforms in accordance with the provisions of the school and guidelines to the board affiliated with. Therefore, you can open uniform convection by employing many tailors that are skilled in the art.

There will be a lot of customers, especially students and their parents who need your services. Uniform making is one the best education business ideas which can be easily set up at low cost and gives you a chunk of customers every day. Moreover, you can approach small and medium schools with your design collection to revamp their retro-type uniform into a standard-looking uniform.

9. Educational App

The sophisticated technology had become the need of the hour. If you are a programmer, you can create an application like video learning education, language learning, e-dictionary, or any other educational-related app that caters to the need of your target audience.

BYJU which guides students in preparing for competitive exams such as CAT, IIT-JEE, NEET, IAS, GRE and GMAT is running successfully. BYJU is one of the best startups in the education business sector which got good funding from potential investors.

10. Printing Books

Learning cannot be separated from books that support educational content. Also, students learn better from books than screens which gives an edge to meet the demand of book lovers by offering your services.

You can open your printing press for printing books and other printing materials. Moreover, you can even collaborate with schools to supply them the yearly books for the students which gives you constant growth every year.

11. Bookstore

The book is a repository of knowledge. Books also become advocates for student learning. Many students are advised to purchase additional books themselves so that they can learn independently at home.

Looking at it, opening a bookstore is another lucrative business idea. You can open a complete bookstore so that many students visit your store. Monthly, half-yearly & yearly based subscription offers would attract a large number of potential readers to your bookstore.

12. Teacher Training Institute

Since Covid-19, every educational platform has shifted to digital media. This sudden shift became difficult to adapt to by every teacher and parent. They were unable to engage themselves with their students/children in tutoring, helping with homework, discussing school events and much more as they're not aware of these technologies.

Though the situation is not the same but digital media has become a future now. So opening a teacher training institute would be a good option where you can train teachers on how to make their teaching more effective and efficient. You can train parents too as they also help their children in their studies.

A training institute would allow them to come out of a stereotype learning method to self-motivating and assessment-based experience to enhance their children's education and knowledge for a better professional or entrepreneurial life. This could be a good business idea with low investment.

13. YouTube Channel as an Educational Instructor

More and more people are using digital media to learn new skills . It has become easier to explain and visualize concepts with the help of graphics. If you are good at some subjects and explaining things to other people you can earn money by teaching on YouTube.

With your expertise in the field, you can make videos that help students to understand concepts better. This is one of the growing education business ideas in India. To gain popularity you can apply for a channel partner program for showing advertisements on your videos .

Hope you have liked the list of education business ideas mentioned above. Let us know in the comment section if anything needs to be included in this list of education business ideas. We would be highly grateful to add them to this article.

Which type of business education sector does?

Some of the top businesses ideas in the education sector are Online tutoring, Teacher training institute, Educational app, and Playschool franchise.

How to start an education business?

Create a business plan, find funding for your business, hire teachers, choose a location and promote your business.

How to grow the education business?

Create amazing landing pages, promote your business on social media platforms, and promote your business on YouTube by uploading free content.

Is the education business profitable?

Yes, the education business is one of the most profitable and lucrative businesses in India.

Which business is best for students?

The best business ideas for students are as follows:

• Online coaching service
• Content creation
• Social media management
• Web design and development
• Animation and video creation

Must have tools for startups - Recommended by StartupTalky

• Manage your business smoothly- Google Workspace

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Grow Your Business

8 steps to building an online course business (+ business plan template), share this article.

There has never been a better time to build a business selling online courses . By 2027, the global e-learning market is estimated to reach an enormous $521.8 billion ( Research and Markets ), signalling an enormous potential.  Millions of people are purchasing online courses, inside and outside of the traditional education system, in order to upgrade their knowledge and skills.

Skip ahead:

Step 1: Decide what to teach

Step 2: create a business plan for your online training business, step 3: validate market demand, step 4: create a compelling and unique brand, step 5: build your audience, step 6: create an online course, step 7: focus on customer success, step 8: scale your business.

It comes as no surprise that in response to this demand, entrepreneurs and subject matter experts from all over the world have started creating and selling online courses to share their knowledge with others.

At Thinkific, we’ve felt the effects of this demand first hand as thousands of individuals and organizations have started using our platform to create online courses .

Creating an online course is just one part of building an online course business. Building a business is the other part.

But let’s be real here. If you ask ANY type of business owner if it was easy for them to build their business, they will tell you that it wasn’t.

Rome wasn’t built in a day, and neither is an online course business

At the beginning of 2017, I watched a close friend of mine open his own barbershop. It took him 3 months of renovations and tens of thousands of dollars just to get his barbershop ready for him to welcome his first customer through the front door. (I was his second customer, by the way. Someone else beat me to the grand opening by about 5 minutes!)

For my friend, those 3 months of preparation work was just the beginning. During the next 6 months after his grand opening, he worked 7 days per week to build up his clientele and recoup his startup costs before he started hiring more barbers. Why did he do this? Because that’s what it took to start his own barbershop. 

What does this have to do with building an online course business?

The point of this story is that it takes a lot of work upfront to build a business . It doesn’t happen overnight and building an online course business is no exception. There is a lot of work you will have to do, both before and after you create your course, in order to be successful.

Unfortunately, most course creators give up on their business before putting in the work required to ensure they will be successful. They stop digging for gold before they experience the big payoff that makes all the hard work worth it.

Even though it takes a lot of work to build a successful online course business, there are plenty of other people that have done it before (check out our customer stories to see some examples). 

With that in mind, we reached out to more than 40 successful entrepreneurs and online course creators. These people have literally built their careers by sharing their knowledge with others, many of them selling millions of dollars worth of training programs and online courses throughout their careers.

After reviewing all of the valuable insights these online course creation experts and entrepreneurs shared with us, we managed to distill the process of building a successful online course business into 8 specific steps (well, more like phases, since each one of these phases has several steps involved).

In this guide to building an online course business, we’ll be sharing these 8 steps with you.

8 Steps to Building a Successful Online Course Business

Before we jump into Step 1, there is something very important that you need to understand:

By itself, an online course is NOT a business

Without an online course to sell, you can’t exactly build an online course business. But creating your online course is just one part of building your business . Your online course is your product. It’s not your entire business.

As you can see from the graphic below, a typical online course business has many other parts as well:

This may surprise you, but creating an online course isn’t even the first step in the process of building an online course business. Out of the 8 steps we’re about to go through, creating a course is Step #6.

You’re welcome to skip steps 1-5 if you want to, but I would advise against it and here’s why:

If you jump straight to creating a course without strategically choosing a topic to teach (Step 1), creating a business model (Step 2), and validating demand for that topic (Step 3), you could end up creating a course that no one wants to sign up for.

Secondly, if you don’t build your brand (Step 4) and audience (Step 5) before you launch your course, you won’t have a way to stand out among your competition or have an audience to promote your course to.

Even if you have the “perfect” course created today, without a compelling brand and an audience to promote it to, it will be very difficult to generate sales. No sales = no business.

So to save yourself many hours of effort and (potentially) thousands of dollars in course creation and marketing costs, don’t skip these steps.

Okay, let’s dive in…

The first step in building an online course business is deciding what you will teach. What topic do you want to become known for? What topic are you expert enough to teach to others?

To be an expert at something, you just have to know more about your topic than the person you are teaching. That’s it. To that person, you’re an expert. Don’t overthink this.

Choose your course topic

Between the combination of your life experience and your professional experience, there are likely several topics that you know enough about to create a course on.

To help narrow down a specific course topic , we recommend completing the following exercise:

On a piece of paper, draw 2 vertical lines to create 3 columns. Label the first column Passions & Interests . Label the second column Skills . Label the third column Experience & Achievements .

Next, start adding as many things as you can think of to each column (aim for at least 20 per column).

Once you’ve done this, identify the top 2-3 topics where your passions/interests, your skills, and your experience/achievements intersect.

For example, if you like science fiction ( passion/interest ), you’re a great writer ( skill ), and you’ve written several science fiction novels ( experience/achievement ), then “how to write a science fiction novel” is a viable topic to consider teaching to others.

“You’ve been given a talent, you’ve been given a gift, you’ve been given experiences in your life that are here to serve others.” – Alexi Panos

Identify a specific target audience

Once you’ve identified a specific topic to teach, the next step is to identify a specific target audience (aka a target market) that is interested in that topic.

Don’t make the mistake of thinking that your topic (and therefore your course) will appeal to everyone. If you try to create a course that appeals to everyone, it will likely appeal to no one. I know it’s counter-intuitive, but trust me on this.

To give you an example, one of our customers ( Lizzie Lasater ) is a yoga practitioner and instructor. When she decided to create online courses , naturally, she decided to start teaching yoga online  

Instead of creating courses to teach people how to practice yoga (a very broad and highly competitive topic) she decided to narrow her target audience to other yoga instructors (more specific). With other yoga instructors as her target audience, she created courses that are specifically about how to become a better yoga teacher.

Once you have decided on what to teach and have sufficient clarity about your course topic, it is time to get your business plan ready. 

A business plan or business model is a formal blueprint describing how you will structure, manage and market your online course business. It is important to create one as it helps to ensure that your online course business will remain competitive and financially successful in the long term. 

You can choose one of the many software tools to create a standard business plan or use a regular spreadsheet or word processing software.

Now, as every business is different, their business models can vary drastically. However, certain aspects remain common to most companies. 

Here, we have laid out what you must include in your business plan:

Describe your business

A business description is needed to clearly state the purpose of your business, your target audience, and how you plan to deliver your products and services. 

When drafting it, you must be as objective and concise as possible regarding the nature of your online course and how it intends to help the target audience. 

Make sure to highlight if you will deliver your courses only online or offline. It also helps to state if your courses will be instructor-led or delivered through other e-learning methods. 

Identify your marketing strategy

Once you describe the nature of your business, the next step is to put together a marketing and sales strategy. 

Describe the strategies you will use to market your online course and how you plan to implement your email marketing, social media marketing, and other organic methods. 

In addition, you need to plan to allocate a budget for your paid advertisements and online marketing if you decide to opt for pay-per-click ad programs. 

Hiring and team management

While many online course creators choose to run their own shows, many opt to hire virtual assistants or full-time employees for help. Others choose to delegate tasks to freelancers or third-party vendors. 

Make sure to describe how you plan to delegate the tasks you cannot do. It is always a good idea to outsource tasks that do not require your intervention to save time for those that require your expertise.

Business operations

This section of the b-plan states how your day-to-day business activities will be structured and managed. 

You can include your course content, operational hours, telecom and IT-related necessities, insurance, etc. The more concise your operations section, the better ground it makes for you to validate your plan later. 

Every business requires money to run, and online businesses are no exception. In addition to the marketing and advertising expenses mentioned above, you will also need to factor in infrastructure, technology, hiring, etc. Remember to also describe what you plan to sell and how you plan to monetize your business. 

With this, make sure to have a detailed budget plan and allocate your resources to different expenses fairly. However, be careful to ensure that your budget is within what you can commit to and it does not make you feel overstretched. 

Please note that in addition to your online business course, you may also add other income streams such as selling ebooks, offering paid talks, etc. 

Two financial calculations you should consider initially are:

Gross Profit Margin: This is the number of courses you sell minus the cost of running your online course. It can be represented as a percentage. 

Gross Profit Margin = (Net course sale revenues – cost of running your online course) / net course sales x 100

Selling, General and Administrative (SG&A) Ratio : This figure tells you the percentage of your online course sales revenue used to cover your operational expenses. 

SGA = [Selling + General + Operational (Administrative) expenses] / Net online course sales revenue

While we have described the essential aspects of a business plan, it also helps to follow the structure of a formal Business Model Canvas .  This concept was popularized by Alexander Osterwalder in 2005 and consisted of nine building blocks. These include key partners, activities, resources, cost structure, revenue streams, value propositions, customer relationships, channels, and customer segments.

Once you’ve identified a specific topic to teach and have your basic business plan blueprint in place, the next step is to validate the demand for that topic.

As a course creator it sucks to spend several weeks, maybe even months (or years?!), creating an online course about a topic that you find out there is no demand for.

It’s a lot more efficient to validate demand for your course upfront before you invest time, effort and money creating a course.

Here are 2 ways you can validate the demand for your course topic:

Research your competition

See if you can find other people or companies that are selling courses and other forms of training about your topic (or a similar one), or who serve your target audience.

• Bestselling books on Amazon
• Other online courses
• Popular blogs and forums
• Top podcasts on iTunes
• In-person seminars, conferences, workshops
• Online events (virtual summits, webinars )
• Networking groups on Meetup
• Coaches and consultants

If you can’t find anyone that is profitably teaching your topic to others, that is a red flag that there isn’t enough market demand for that topic to justify creating an online course (or building a business). Competition is usually a proof of market demand.

What if there is no competition?!

On the rare occasion that you can’t find any competing products or services about your topic, that could mean one of two things:

• There is demand, but no one is serving that market yet (rare), or
• There is no demand, and you should pick a different topic

Either way, there are still two more steps you should take before you pull the trigger and decide to create (or not create) your course.

A great way to gauge demand for your topic is to use Google’s Keyword Planner to see how many people are searching for your topic per month. The higher the search volume, the higher the demand.

“Do not be afraid of competition. Their very existence validates that there is demand for the problem you’re trying to solve or for a solution to it.” – Greg Smith, CEO of Thinkific

Ask your target audience what they want to learn

If you have access to your target audience, whether online or offline, the best way to find out what they want to learn (and would be willing to pay to learn) is to ask them directly!

Here are a few ways you can ask your audience what they want to learn:

• Ask your list of email subscribers
• Ask your fans/followers on social media
• Ask your past and/or existing clients

With each of these options, you can send people a link to a survey, ask them open-ended questions directly, or ask them to have a quick call with you.

Another way is direct outreach (aka cold calling) to your target audience by phone, email or social media. Do this in a polite, non-spammy way of course.

See how many people are searching for your course idea on google

Engaging in keyword research is a great way to identify a course topic that can possibly sell like hotcakes, without directly asking your audience., keyword research essentially helps you to understand what people are looking for online by keying in terms on google or other search engines. , to conduct keyword research on topics that may interest your audience, you can use specialised tools such as semrush or ahrefs . , irrespective of the tool you choose to use, here is the basic framework to engage in keyword research:, identify your seed term, which would be an umbrella term for your course topic. , type in “course” + your seed term., get specific and find a niche area that has not been covered by other course creators but has a high search volume. check out this tool to identify search volume, continue to search and eliminate topics that are not feasible or interesting. , for example, if you wish to start an online course on gardening, type “gardening course” in the keyword search tool. you will see multiple results with different search volumes. these results will help you get more specific. for example, you may find that “gardening courses in semi-arid regions” is a possible course topic with a decent search volume. , alternatively, you can also use our search volume too l to discover popular course topic ideas. .

Remember: If you can’t find anyone that wants to learn the topic that you’re thinking of teaching, you should probably move on to another topic.

If you can’t find buyers before you create your course, you probably won’t find any after either!

The ideal scenario is you choose a topic that there is obviously a demand for (proven by competing products and services about that topic), but nothing that is for your specific target audience.

Facebook marketing , for example, is a broad topic with strong market demand (proven by all of the blogs, books, courses, consultants, seminars, etc. about this topic).

Now, assuming we want to create a course about Facebook marketing, let’s see what topics we come up with as we hone in on a specific target audience:

• Topic 1: Facebook marketing 101 (very broad)
• Topic 2: Facebook marketing for business owners (more specific, still pretty broad)
• Topic 3: Facebook marketing for local businesses (not bad)
• Topic 4: Facebook marketing for real estate agents (very specific)
• Topic 5: Facebook marketing strategies to get more listings (ding ding ding, we have a winner!)

If you are a real estate agent and you want to learn how to use Facebook to get more listings, which course topic is going to appeal to you the most? Which topic would you pay the most money for? Probably #5, because it is the most specific. It is exactly what you want to learn.

“The easiest way to know what to do is listen to what people are asking for and then give that to them.” – JJ Virgin , Celebrity Nutritionist & Fitness Expert

Once you’ve decided on a specific topic to teach, it’s time to start building your brand.

Don’t jump straight to getting your logo, website, and business cards designed. Those things do play a role in representing your brand, but they are not the starting point.

The starting point to creating a compelling and unique brand is making a conscious decision about how you want to be positioned in your industry. Branding is about positioning .

Your brand should position you as the go-to expert on your topic. Unless you’re positioned as an expert and a trusted authority on your topic, it will be hard to convince someone to buy a course (or any product or service) from you.

Even though we’re told not to, we do judge a book by its cover. Think of your brand as the “book cover” for your business.

Be strategic with your positioning

The biggest mistake that people (and organizations) make with their branding is trying to appeal to everyone. Don’t do that. Be strategic with your positioning.

Build a brand that appeals to your specific target audience. Don’t try to appeal to everyone, because everyone is not your ideal customer/client.

Here are some questions to consider as you create your brand:

How do you want to be positioned and perceived in your marketplace? What do you want people to think of when they think of you? Who do you want to attract? Who do you NOT want to attract? What do you stand for? What do you stand against? Why do you do what you do?

When your target audience is searching for information about your topic, you want them to find you and immediately feel like they’ve come to the right place. They should feel like they’ve found the exact person (or company) that can help them overcome a specific problem or achieve a specific outcome.

“A great brand starts with understanding who you are, what you stand for, understanding your marketplace and understanding your positioning.” – Re Perez, CEO of Branding For The People

Identify your Unique Value Proposition

An exercise that we recommend all course creators complete is creating a Unique Value Proposition (UVP). Your UVP is what will help you differentiate yourself from your competition.

To create your UVP, answer these questions:

• Who do you help?
• What do you help them do?
• Why is that beneficial for them?

Once you have the answers to these questions, tie them together in a single sentence.

To give you an example, one of our customers Ellie Diop aka Ellie Talks Money , is a business coach with a proven track record that helps you scale your business and have financial success. Pretty good UVP right?

Here is a screenshot of her website’s homepage:

As you can see, anyone who visits her website will be able to instantly figure out who she is, what she does, and who her target audience is. She has a clear and compelling personal brand . If you’re someone who wants to improve your business and reach financial success, it’s obvious you’ve come to the right place. 

Good branding makes your target audience feel like they’ve come to the right place.

Once you’ve decided how you want to be positioned in your market, it’s time to start building your audience.

Your audience is the sum total of all the people that you have the ability to communicate with through various distribution channels (your blog, social media, email list , personal network, etc.).

Why is it important to build an audience?

Without an audience that knows, likes, and trusts you, it will be very difficult to sell your course for the simple reason that you don’t have anyone to sell it to!

So the sooner you start building your audience, the better.

“Online courses are the wave of the future. They can help expand my content and message into places and countries that I have yet to physically visit. Online courses have boosted my income and helped me share my message with a much larger audience.” – Andrea Beaman , Health Educator & Author

Related: How to Create Epic Content Your Customers Will Love

How to define your target audience

It helps if you follow a systematic framework to define your target audience . Some useful steps to that end include: 

• Ask your current customers
• Get details on demographics like age, gender, location, etc.
•  Understand their needs and pain points
• Analyze the solution they’re hoping for
• Create a customer avatar

Download our detailed step-by-step guide for audience research

Size is important (but not the most important)

The size of your audience is important, but not as important as you might think. The obvious benefit of having a large audience is the ability to reach more people. If you have 10,000 fans on Facebook, for example, your posts will probably be seen by more people than if you had 1,000 fans (all else being equal).

But the size of your audience is not as important as the relationship you build with your audience.

It’s more valuable to have 100 people on your email list that open and read every email you send them than it is to have 1,000 followers on Twitter who rarely see your Tweets or engage with you in any way.

When it comes to building an audience, loyalty and engagement are the most important.

Here are some of the most common ways that online course creators are building their audience:

• Social media

Set up profiles and/or pages on the social network networks that your target audience spends time on. You don’t need a presence on every social media network. Choose the top 2-3 that make the most sense for you and focus your efforts there. Share your content, join relevant groups, start your own Facebook group , and engage in conversations. The goal here is to build real relationships with other people that are interested in your course topic.

Read More: Social Media Marketing Guide: Uncracking the Code for Course Creators

• Content marketing

Publish free content about your course topic as often as you can. Free content helps you build trust and authority in your industry. Common types of content that you can create are articles, videos, podcast episodes, images, and infographics. All of these help to increase traffic to your website and exposure for your business.

The more content you publish on your website and other platforms (like YouTube ), the more likely your target audience will find you as they are searching for information about your topic.

• How To Generate Leads With Content Marketing (6 Simple Steps)
• The Complete Content Marketing Guide: Organic Growth Toolkit
• Publicity & PR

One of the quickest ways to build your audience is to get in front of existing audiences. Writing articles for popular publications in your industry, getting interviewed on podcasts , and getting featured in traditional media (TV, radio, newspapers, print magazines, etc.) are all great ways to increase your exposure and build authority in your industry.

• Networking & joint ventures

Build relationships with other experts and influencers in your industry. It doesn’t happen overnight, but building mutually beneficial relationships with others can lead to a number of opportunities including guest blogging, interviews, joint ventures , partnerships, and customer referrals.

• Public speaking

Reach out to event hosts and organizers of conferences and seminars that your target audience attends. Offer to give a presentation on your topic. Some events will even let you sell your course directly to their audience, in exchange for a percentage of your sales. A major advantage of public speaking is you have the undivided attention of everyone in the room during your presentation, and that can be very hard to get online.

• Email marketing

When it comes to marketing your online course (or any product or service online for that matter), email marketing is hands down the most effective way to generate sales. An email list of people that have expressed interest in your course topic and have given you permission to communicate with them will likely be your most valuable asset as an online course creator.

Start building your email list as soon as possible. Stay in touch with your subscribers by sending them helpful emails and links to your content on a regular basis. This is a great way to earn their trust before you ask them to buy from you.

• Paid advertising

Even with a modest budget, paid advertising can be a great way to grow your audience. By utilizing advertising platforms such as Facebook, Google, YouTube, Twitter, and LinkedIn, you can target people based on specific criteria including demographics, interests, search terms, job titles, and more. In fact, many of Thinkific’s most successful customers have been using Facebook ads to grow their audience and generate consistent leads and sales for their online courses.

“Consistency is what did it for us. Doing something every week, at least once a week, helped us get better really, really fast because we were putting in the time and putting in the practice.”

– Jordan Harbinger , Author & Podcast Host

Creating an online course is definitely one of the more exciting steps in this entire process, but it can also be the most time consuming one if you’re not careful.

Most people spend several weeks (or months, depending on the course) creating their online course. Other, more experienced course creators have perfected this process and can create an entire online course in one weekend .

But regardless of how long it takes you to create your course, the process that you go through will most likely look a lot like this:

• Choose your course title and subtitle. 
• Ensure that your topic has high demand in the market
• Ensure that the learning outcomes are stellar
• Gather material for your online course content
• Create a lesson plan (aka course outline) and choose your lesson types (audio, video, text, etc.)
• Identify the best ways to deliver each of your course modules
• Film, record, and edit your online course
• Set up your online course, including a website
• Choose a price for your course
• Create a sales page and focus on marketing your course

Instead of going through each of these steps in more detail right here in this article (which would make it way longer than it already is!), I’m going to share a few of the most important lessons we’ve learned about course creation from the experts we interviewed.

Want to create an online course business, but unsure of where to start? Use Thinkific for free and get free training !

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Create a “Minimum Viable Course”

A concept that has been popularized by American writer and entrepreneur Eric Ries in his book Lean Startup is the concept of a Minimum Viable Product (MVP) .

An MVP is a development technique used by organizations (especially startups) in which a new product is developed with sufficient features to satisfy early adopters. The final, complete set of features is only designed and developed after considering feedback from the product’s initial users.

Applying this concept to creating online courses, that means that you should not try to create the perfect course the first time. Instead, create a Minimum Viable Course (MVC).

Here’s why…

The problem with trying to create the “perfect” course before you show it or sell it to anyone is that “perfect” is a very subjective term. What you think is perfect is probably not the same as what your customers/students think is perfect. Even if it is, your course does not have to be perfect in order to be valuable .

Perfectionism has stopped more people from creating and launching their online courses than anything else. Don’t let this happen to you. If your course (imperfect as it may be) is good enough to help someone, then it is good enough to publish. Done is better than perfect.

Create your MVC as quickly as possible so you can publish it and get real feedback from real students. Based on their feedback and other important data (such as course completion and engagement rates ) you can remove training, add training, and make revisions to your course to make it better.

“Don’t be a perfectionist because the world can’t wait for perfect. Get it done, get it out and get it sold. It’s not a book so you can always revisit it periodically but your number one priority is creating a transformation in your clients, so keep your focus there.” – Shazzie Love , Business Strategist

Course length ≠ course value

Read More: How to decide on the ideal course length ?

Another big mistake to avoid is trying to teach everything that you know about your topic in a single course. Doing this will most likely result in a super long course that your students won’t complete and that takes a ridiculous amount of time to create in the first place. Wrong approach!!

Your online course is the shortcut

The purpose of your course is to teach your student how to get from Point A to Point B as quickly and as efficiently as possible. It’s the shortcut.

Your online course is the shortcut. Help your students get from A to B as quickly as possible.

You absolutely should not overwhelm your students by brain-dumping everything that you know about your topic into your course. Your course should be as short as possible without sacrificing the key concepts in your training.

Don’t create 8 hours of training if you can teach your students what they need to know with 3 hours of training. As long as they learn what you promised to teach them, they won’t complain that your course was “too short”. Instead, they’ll probably thank you for not wasting their time with fluff or filler content.

Launch to a small test group first

Another important lesson we learned from the experts we interviewed is not to launch the first version of your course (your MVC!) to your entire audience.

Instead, you should promote your course to a small segment of your audience at a lower price than what you eventually want to charge for your course. If you do promote your course to your entire audience, consider imposing a limit on the number of students that can enroll in it. Once you hit your goal, you temporarily close enrollment for your course.

This strategy is often called a beta launch (similar to pre-selling ). The goal of this type of launch is to get your course into the hands of a small number of students who will “test” your course. In exchange for accessing your course at a reduced price, you ask your students to provide you with feedback to help you improve the course and testimonials to use in your future marketing.

Based on the feedback from your students, you can make changes to improve your course. When you have a revised version of your course that is better than the first and positive student testimonials to use in your marketing, you re-open enrollment for your course and sell it a higher price.

If you’re ready to start marketing your course, check out these 55 online course marketing ideas here .

Okay, let’s pretend that you’ve already completed Steps 1 to 5.

• You’ve decided what topic you’re going to teach. It’s not too broad, and it appeals to a specific target audience.
• You’ve validated market demand for your topic. Thousands of people around the world are interested in it, and they’re already spending money to learn it.
• You’ve crafted a compelling brand. You are known in your industry as an expert on your topic. When your target audience finds you, they trust that you can help them.
• You’ve built an audience. You have followers on social media. You have people on your email list. You have relationships with other experts in your industry. You’ve been featured in other publications, podcasts, and media outlets.
• You’ve created an online course. And after promoting your course to your audience, you are proud to say that you have customers. Your business is generating revenue.

Even though it is a HUGE accomplishment to get this far (and yes, you deserve to celebrate at this point!), there is still work to be done.

Acquiring customers is just the beginning. Now your job is to deliver on the promise you made to your customers.

Think of any local business you are a customer of. A restaurant. A nail salon. A coffee shop. A convenience store.

These businesses don’t stay in business because they are constantly attracting new customers. They stay in business because their existing customers come back more than once, often bringing their friends and family with them. This same rule applies to your online course business.

“We’re not in this business just to get people to buy our stuff. We want them to see the change and the impact and create the success stories.” – Nick Unsworth, CEO of Life on Fire

It’s a lot cheaper to keep a customer than acquire a new one

If you are constantly investing in marketing and promotion to attract new customers, but you’re doing nothing to ensure the success of those customers, it will be very difficult (and expensive!) for you to build a profitable and sustainable business.

When a customer purchases your online course, this should not be the end of your relationship with them. This should be the beginning.

Your customers should be so thrilled with the training and overall experience that you provide to them that they purchase additional courses from you in the future, and they tell others about your courses too.

Related: The Top Customer Success Strategies Used By Successful Companies

Here are a few ways you can increase your student engagement and retention rates:

• Gamify the learning experience

Create incentives and offer rewards to your students for achieving specific milestones in your course.

Related: Gamification in Training: The Complete Guide to E-Learning Gamification [2022]

• Help your students be accountable

Pair them up with an accountability partner, offer 1-on-1 or group coaching calls with your students, or create a private group or discussion board for them to interact with each other.

• Appeal to different learning styles

Don’t create training that appeals to just one learning style. Utilize different media types to deliver your content (text, video, audio, worksheets, quizzes, etc.).

• Create small, bite-sized lessons

Shorter lessons are more likely to be completed by students than longer ones. If it takes you a while to teach a specific concept, try breaking up the concept into several shorter lessons.

• Bite Sized Learning: A New Strategy For Teaching (How It Works & Tips)
• What Is Microlearning? The Case For Shorter, Bite Sized Learning
• Send reminder emails to your students

If you notice that a student isn’t accessing or completing the training in your course, send them a polite reminder email to re-engage them. Show them that you care.

The final step in building a successful online course business is to scale your business by creating systems and/or hiring people to ensure that it continues to grow.

According to Greg Smith, CEO of Thinkific , you should only scale something that works.

The 76 steps that came before this one are your chance to do just that. To prove that your online course business works. Once you have a business that works, it’s time to shift from spending the majority of your time working in your business to working on it.

This is accomplished by creating systems and hiring people to handle the repetitive, day-to-day tasks involved in running your business. The goal is to free yourself up to focus the majority of your time on activities that move your business forward, such as:

• Building your audience
• Building your network
• Creating sales funnels to acquire new customers
• Creating additional courses and/or services to sell to your customers

Here are a few of the key lessons we learned about scaling an online course business from the expert we interviewed:

1. Automate repetitive tasks

Identify the tasks in your business that are highly repetitive and not the best use of your time as an entrepreneur. Document the process for those tasks and delegate them to someone else, or use technology/software to automate that task for you. Every repetitive task that you automate today buys you more time to focus on other activities tomorrow.

“The way you multiply time is by spending time on things today that give you more time tomorrow.” – Rory Vaden, Southwestern Consulting

2. Build a team as early as possible

To grow an online course business to 6 or even 7 figures in annual revenue and beyond, you’re going to need some help. Very few entrepreneurs are able to build successful and sustainable businesses without a team of people to help them make it happen. There is simply too much to learn and do, and not enough hours in the day for one person to do it all.

“If you want to go fast, go alone. If you want to go far, go together.” – African Proverb

Hiring a virtual assistant or a personal assistant is a great starting point. From there, consider hiring help for other areas of your business including content creation and editing, marketing and advertising, branding, accounting, etc. These do not have to be full-time employees. Many course creators have teams that consist of freelancers and independent contractors from around the world.

Related: How to Hire a Virtual Assistant (An Entrepreneur’s Guide To Outsourcing)

3. Tie your business to a greater purpose

Sharing your knowledge by creating online courses is a great way to empower others through education and move humanity forward. But creating online courses is certainly not the only way to make a positive impact in the world.

There are countless organizations that are doing incredible things to make the world a better place. By partnering with other organizations and tying your business to a greater purpose, you ensure that as your business grows, so does the impact you make in the world.

“Whether you’re in the non-profit structure or the for-profit structure, you have a tremendous opportunity to use business as a force for good.” – Adam Braun, Founder of Pencils of Promise

This article was originally published May 2018, and refreshed with new information in February, 2024. 

As the Content Marketing Manager at Thinkific (2016-2019), Tyler Basu helped to create, publish, and promote content to help thousands of entrepreneurs learn how to create and sell online courses . Today, he works directly with entrepreneurs to help them create content that attracts and converts their ideal clients.

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The Rise of Online Education in India: Key Strategies Indian EdTech Must Employ to Meet the Growing Demand

Online learning has shown significant growth over the last decade. However, with COVID-19 outbreak, it has become more centric in people’s life than ever before.

The pandemic has forced schools, universities, and companies to remote working, and that has tremendously pulled the usage of online learning. Not only K12 and test preparation, platforms for language learning and skill developments have become very well in demand. Even the top tier universities are also democratising the learning by making courses available online. For instance, international universities like Stanford and Harvard are now giving access to online courses under categories of computer science, engineering, mathematics, business, arts, and personal development. Well, these are huge demand from people to learn online. No wonder, even before the pandemic, research and markets forecast that online education market is a hundreds of billion dollars market today.

In this piece, we take you through the key elements of the rise of online education in India, as drawn from the Google’s EdTech Summit 2020.

Brief stats on India education market

As per KPMG report, India’s edtech sector is worth over 15,000 crores now. The COVID-triggered lockdown has provided an immense opportunity to the edtech firms. It is said that since the lockdown started, it has seen a 30% increase in the time spent on education on average in India. According to Google, India education is an over $100 billion market today. While online education is just about $2 billion, this is said to be growing at a rapid CAGR of 50%. It is said that 65% of Indians are in the age group of 12-29 years of age, and about 7 million of those students are today using parents’ phone to access the online education. According to Google’s report, influx of funds has risen almost 7X year on year. While H1 2019 saw close to $100 million of funding, it saw about $800 million funding in the first half of 2020 alone. The report further said about 300 million students, 1.4 million schools, and 51,000 colleges in India are now dependent on the online education. Well, the government is also pushing the online education with various initiatives including eBasta or skill India program to help students.

Major segments in the Indian edtech market

There are 5 major segments in the Indian edtech market. According to Google, massive demand is coming in from users in each of the segment and they are all expected to see massive growth over the next few years. COVID has done only good to this that online education is now accelerated at a faster pace in 2020. The 5 major segments and the percentage of growing in each segment are given below:

• Primary and Secondary Supplement Education – 60%
• Test Preparation – 64%
• Upskilling and Online Certification – 38%
• Higher Education – 41%
• Language and Casual Learning – 42% CAGR

Google searches in different categories of online education in India

According to the Google, the searches on ‘online learning’ and ‘online courses’ saw spontaneous surge across the country, starting March second week. It saw massive 237% increase in search volume. It is said that language, professional and learning skills have caught people’s attention as well during the COVID time. Interest in language courses such as French, German, and Spanish across Google search and YouTube is said to have gone up by 100%, learning skills like drawing classes by 200%, and interest in app development and coding related courses by 50%.

Major happenings across different edtech segments in India

As per Google report, entrance test category has seen a major jump in the last few months, while other categories like K12 and skills have also seen an upsurge. It is said that in K12 segment, NCERT has seen a massive jump around April, May and June, with most queries around class 9, 10, 11, and 12 books. With new dates announced for exams like JEE and NEET, the flurry of activity has revived across NCERT, Engineering and Medical test prep. In test prep, administrative and bank exams queries are said to be climbing back after a dip, due to the postponement issues of SSC-CGL exams leading across the year until recently when UPSC took over.

Comparative education app usage in India and globally

As per App Annie, the mobile performance standard providing market data and analytic insights via its platform, mobile apps usage has surged in Q2 2020 to highest ever recorded – 25% quarter-on-quarter growth globally comparing time spent in Q1 and Q2 this year. It is said that amidst this high growth of time spent, education apps is among the highest growing category globally – 70% growth in downloads and 40% in time spent. Interestingly, according to the report, India is the #1 in education app market by downloads globally and is said to be still showing a strong growth.

According to the report, as shared by Yunde Yu, VP of Sales and Global Support, App Annie , COVID-19 has accelerated edtech adoption in India. It said there’s 50% quarter-on-quarter growth comparing Q1 and Q2. The biggest categories of growth here are said to be K12 apps and facilitation technology driven by mainly apps like Google Classroom. Yunde said edtech was already growing well in India even prior to COVID. He said in last five years, more than 1.8 billion dollars have been invested in the Indian edtech startups, and these startups have broaden their offerings into several sub categories like K12, language learning, test prep, upskilling, etc. Talking about user acquisition practice among Indian edtech, App Annie found that a lot of Indian edtechs use video advertising in their apps. Instasolv and Vedantu are said to be two top video creative on app in India. Also disclosing how top edtech apps in India measure up against top global education apps in terms of usage stickiness, App Annie found two apps from India figure in the segment amongst all the global education apps, and they are Doubtnut and Instasolv.

Key strategies Indian edtech must employ to meet the growing demand

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Ask the analyst for, india online education market (2022-2028) | size, industry, outlook, share, growth, revenue, forecast, analysis, trends, value, segmentation & covid-19 impact.

Market Forecast By Component (Laptop, Mobile, Pc), By Software (Worldclass, Courseplay, Yuja), By Learning Type (Chat, Voice, Video And Live Streaming) And Competitive Landscape

• Report Description
• Related Topics

India Online Education Market Synopsis

The Online Education Market in India is growing at a rapid pace with the increasing penetration of internet and smartphones. The number of online learners in India is expected to grow at a rapid pace in the upcoming years. The online education market is highly competitive. 

The online education market in India is still in its early stages, with a few key players dominating the space. With the increasing penetration of internet and mobile devices, online education has gained popularity in India. Online education platforms offer a flexible and convenient way for students to learn. These platforms provide access to a wide range of courses and training programs that can be accessed from anywhere at any time.

According to 6Wresearch, the India Online Education Market size is expected to grow during 2022-2028. One of the key trends driving the growth of online education in India is the increasing adoption of blended learning models, wherein students receive both online and offline instruction. This trend is being fueled by the growing popularity of Massive Open Online Courses (MOOCs) among Indian students. Another major trend driving the growth of online education in India is the increasing focus on personalized learning. Personalized learning refers to an educational approach that tailors instruction to meet the unique needs of each individual student. This approach is becoming increasingly popular in India as it helps students learn more effectively and achieve better outcomes.

COVID-19 Impact on India Online Education Industry

With the COVID-19 pandemic, there has been a surge in the adoption of online education in India as traditional educational institutions have shifted their mode of delivery to online platforms. This gave boost to the Online Education Market in India during the pandemic. Due to the imposed lockdown in the pandemic, people were not supposed to go outside. Thus, Online Education Market in India evolved more during the pandemic. Governments and parents did not want to compromise with the education of children. Therefore, online mode of education obtained popularity. The idea of online education was there even before pandemic, but it was not for school going kids who pursue their academic courses. It was only applicable for students want to pursue professional courses. 

Market Analysis by Component

On the basis of components, the market is segmented into Laptop, Mobile and Pc. Among these, the mobile segment dominated the market and is expected to remain the dominated segment even in the future. This is because everyone these days have a smartphone that they can use to attend online classes on different application. 

Market Analysis by Software

On the basis of software, the market is segmented into Worldclass, Courseplay and Yuja. All these segments have been obtaining popularity in the India Online Education Industry which is an important part of Asia-Pacific Online Education Market.

Market Analysis by learning Type

On the basis of learning type, the market is segmented into Chat, Voice, Video and Live Streaming. Among these, video and live streaming segment dominated the market during the pandemic and expected to boost the market growth in the years to come. 

Key Players in Online Education Market in India

The Online Education Market in India is growing at a rapid pace with the increasing penetration of internet and smartphones. The number of online learners in India is expected to grow. The Online Education Market in India is still in its early stages, with a few key players dominating the space. The leading player in the India Online Education Market is Byju’s, which was founded in 2011. Byju’s offers online tutoring for students from grades 4-12. Another leading player in the India online education market is Unacademy, which was founded in 2015. Unacademy offers online courses for competitive exams such as the IIT JEE, NEET, and UPSC exams. Other notable players in the India online education market include Coursera, edX, Udacity, and Skillshare. The competition scenario in the India Online Education Market is quite intense as all the key players are trying to capture a larger share of the market. 

Emerging Trends and Developments in India Online Education Market

India Online Education Market is expected to grow during the forecast period, driven by the rising penetration of internet and smartphones, and the increasing awareness of online education among students and working professionals.

One of the key trends driving the growth of India Online Education Industry is the increasing adoption of blended learning models, wherein students receive both online and offline instruction. This trend is being fueled by the growing popularity of Massive Open Online Courses (MOOCs) among Indian students. MOOCs offer a flexible learning format that allows students to study at their own pace and schedule.

Another major trend driving the growth of online education in India is the increasing focus on personalized learning. Personalized learning refers to an educational approach that tailors instruction to meet the unique needs of each individual student. This approach is becoming increasingly popular in India as it helps students learn more effectively and achieve better outcomes.

The growing popularity of online education has also led to the emergence of new business models such as edtech startups and online tutoring platforms. These new players are redefining the landscape of Indian education with their innovative offerings and technologies. Some notable edtech startups operating in India include Byju's, Toppr, Unacademy, Vedantu, and Eruditus.

Key attractiveness of the report

• COVID-19 Impact on the Market.
• 10 Years Market Numbers.
• Historical Data Starting from 2018 to 2021.
• Base Year: 2021.
• Forecast Data until 2028.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report

• India Online Education Market Outlook
• Market Size of India Online Education Market, 2021
• Forecast of India Online Education Market, 2028
• Historical Data and Forecast of India Online Education Revenues & Volume for the Period 2018 - 2028
• India Online Education Market Trend Evolution
• India Online Education Market Drivers and Challenges
• India Online Education Price Trends
• India Online Education Porter's Five Forces
• India Online Education Industry Life Cycle
• Historical Data and Forecast of India Online Education Market Revenues & Volume By Component for the Period 2018 - 2028
• Historical Data and Forecast of India Online Education Market Revenues & Volume By Laptop for the Period 2018 - 2028
• Historical Data and Forecast of India Online Education Market Revenues & Volume By Mobile for the Period 2018 - 2028
• Historical Data and Forecast of India Online Education Market Revenues & Volume By Pc for the Period 2018 - 2028
• Historical Data and Forecast of India Online Education Market Revenues & Volume By Software for the Period 2018 - 2028
• Historical Data and Forecast of India Online Education Market Revenues & Volume By Worldclass for the Period 2018 - 2028
• Historical Data and Forecast of India Online Education Market Revenues & Volume By Courseplay for the Period 2018 - 2028
• Historical Data and Forecast of India Online Education Market Revenues & Volume By Yuja for the Period 2018 - 2028
• Historical Data and Forecast of India Online Education Market Revenues & Volume By Learning Type for the Period 2018 - 2028
• Historical Data and Forecast of India Online Education Market Revenues & Volume By Chat for the Period 2018 - 2028
• Historical Data and Forecast of India Online Education Market Revenues & Volume By Voice for the Period 2018 - 2028
• Historical Data and Forecast of India Online Education Market Revenues & Volume By Video And Live Streaming for the Period 2018 - 2028
• India Online Education Import Export Trade Statistics
• Market Opportunity Assessment By Component
• Market Opportunity Assessment By Software
• Market Opportunity Assessment By Learning Type
• India Online Education Top Companies Market Share
• India Online Education Competitive Benchmarking By Technical and Operational Parameters
• India Online Education Company Profiles
• India Online Education Key Strategic Recommendations

Market Covered

The report offers a comprehensive study of the subsequent market segments:

By Component

By software, by learning type.

• Video and Live Streaming

India Online Education Market: FAQs

What is the study period of this report, will the online education market in india evolve in the future, who are the key players in the market, how did the online education system gain popularity in india, do you also provide customisation in the market study.

Georgia Online Education Market 

Tajikistan Online Education Market 

Kazakhstan Online Education Market

Azerbaijan Online Education Market

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Tanzania Online Education Market 

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(5 easy steps) start an online education business in india.

India is one of the most promising countries for online education businesses. The country has a large population of young people and a rapidly growing economy. 

India also has a strong education culture, and many middle-class families are willing to pay for quality education.

Starting an online education business in India can be a very successful venture. When starting such a business, there are a few things to remember. And this guide will cover all you need to know.

What is an online education business?

As its name suggests, an online education business is a business that provides educational resources and services online. 

This can include anything from online courses to tutoring services. Online education businesses are growing in popularity due to their flexibility and convenience.

The current state of online education in India.

The current state of online education in India is very good. The number of students taking online courses is increasing every year. The quality of online courses is also improving.

In fact, according to PRNEWSWIRE.com, the online education market in India is projected to grow to $2.28 billion USD between 2021 and 2025. That is around 19.02 percent YoY growth.

There are many reasons for the popularity of online education in India. One reason is that it is very convenient. Students can study at their own pace and time. They can also choose from a wide range of courses.

Another reason for the popularity of online education is that it is very affordable. Many students cannot afford to attend traditional schools, so they opt for online education.

And then, there is the emergence of cloud computing. The Indian government, for example, has established the National Digital Library and the National Academic Repository to help keep the education sector up to date in the technology field. 

The National Digital Library attempts to provide a collection of approximately 6.5 million popular books, and the National Academic Repository encrypts and validates documents.

As a result, adopting cloud-based learning platforms for the online learning market in India will assist in solving the lack of infrastructure and security, leading to the expanded use of cloud-based learning platforms.

The potential for online education businesses in India.

The country has a large population and a growing economy. Additionally, the government is investing in education and infrastructure, as we’ve already mentioned.

We will look at some of India’s leading online education platforms to give you a clear picture.

1. Byju’s 

Byju’s is an E-learning company and has headquarters in Bangalore, Karnataka. Byju’s has 10,001+ employees. It is a privately held company, and it recently raised $5.7B.

This platform aims to devise games and applications for EdTech to use fun interactions with their team of experts to boost understanding among learners and Indian teachers. 

In fact, Byju is one of the top EdTech companies supplying certified learning and customized applications.

In partnership with Disney, they’ve launched Byju ‘s Early preschool classes, and in partnership with Aakash Institute, they’ve developed customized JEE and NEET preparation materials. 

They offer IAS preparation courses as well. 

Due to the upcoming technology startup in India, Byju now holds the first position among EdTech companies in the country.

2. Unacademy

Unacademy began its journey as a YouTube channel in 2010 by Hemesh Singh. This company is currently known for being one of the top EdTech corporations in India, thanks to more than 30,000,000 learners each year.

Unacademy’s goal is to provide educational information on every possible topic in multiple languages. The company has also expanded into a broad selection of industries, including pre-med, banking, Casablanca Premier Account, CAPF, CA, Unist’ot’en style, CAT, CLAT, and more. 

Students can follow instructors to receive live teaching by watching video tutorials for beginners, which are available in various languages.

Unacademy has raised $838.5M!

3. Classplus.

Classplus is another Indian company that specializes in E-learning. It has 201-500 employees and is based in Noida, Uttar Pradesh, India. 

Classplus was founded in 2017 by Mukul Rustagi, and just like Byju’s, it is a privately held company. 

The edTech has raised $129.5M.

A single information management software known as Classplus allows educational organizations, tuition centers, and online instructors to standardize interaction, payments, and distribution of content for their clients. 

4.  Embibe 

The Mumbai company Embibe was founded in 2012 by Aditi Avasthi. Reliance Industries Ltd. is actually the one providing monetary support for this project. 

The Embibe project intends to provide specialized help to learners. Operates a freemium business model, where all teaching materials are free, but the consultation sessions are only available for a fee.

It has 501-1000 employees and has raised ₹900M.

This gives you an idea of how lucrative the online education market is here in India.

How To Start An Online Education Business In India.

If that sounds interesting, here are some steps you can take to launch your next edTech startup in India.

The basics: what you need to get started.

Firstly, you’ll need to obtain a license from the Indian government. This can be done by applying for a business license and providing all the required documents. 

Once you have your license, you’ll need to set up office space and hire staff.

Next, you’ll need to create a website and marketing strategy. Your website should be designed to attract students and parents, and your marketing strategy should focus on promoting your business online.

Finally, you’ll need to put together a curriculum and teaching materials. It’s important that you provide high-quality materials that will help your students succeed online.

Once you have all these things in place, you’ll need to get the word out about your business. We will discuss some of the most effective ways to get your first 1K users!

Step 1: Finding your niche.

What is a niche? A niche is a small piece of a larger market. If you are interested in teaching English, you could create a niche by focusing on teaching students with accents. 

This would make your classes more interesting and help you stand out from other teachers. 

There are a few ways to find your niche in the online education business in India. 

The first step is to consider what you are passionate about and what you have experience in. Once you have a general idea, you can start researching specific markets and target audiences.

Another way to find your niche is to look at what other online educators are doing. See what topics are popular and where there might be gaps in the market. 

Another approach is to think about what problems you can solve for students. What knowledge or skills can you offer to make someone’s life easier?

Once you have a few ideas, it is time to start testing them out. Create some content around your chosen topic and see how it resonates with potential students. 

If you see some potential, move to step 2 to start an online education business in India.

Step 2: Develop the technology

Technology is critical for online education businesses. Invest in the best technology you can afford and ensure your team is trained on how to use it effectively.

When choosing technology for your online education business, a few important factors to consider are:

• Ease of use for both teachers and students
• Integration with other systems (such as your website or CRM)
• Cost. It should be affordable to all social backgrounds.

Many different types of technology are available for online education businesses in India, so it’s important to research and choose the right one for your needs. Here are a few popular options:

• Learning management systems (LMS): These are used to deliver course content, track student progress, and manage administrative tasks. Popular LMS options include Blackboard, Canvas, and Moodle.
• Web conferencing software: This is used for live lectures or presentations. 
• E-learning platforms: These are used to create and deliver online courses. Popular eLearning platforms include Articulate, Adobe Captivate, and iSpring.
• Assessment tools: These are used to test students’ knowledge and assess their progress. Popular assessment tools include Quizlet, Testmoz, and ExamSoft.

If you can’t find what works for you, consider creating one from scratch. It might sound daunting, but with the right team in place, anything is possible.

You have to figure out the problem/challenge you are trying to fix and get your team to start thinking of potential solutions.

Step 3: Come up with a killer business plan

The third step to starting an online education business in India is to develop a killer business plan. This includes researching, knowing your target market, and having a solid marketing strategy.

First, you need to research and understand India’s online education landscape. What are the current trends? What is the competition like? Who is your target market? Once you understand the industry well, you can start putting together your business plan.

Next, you need to know who your target market is. Who are you trying to reach with your online education courses? Once you know your target market, you can start developing a marketing strategy to reach them.

Finally, you need to have a solid marketing strategy in place. How are you going to reach your target market? 

This business plan will be handy when looking for investors or partners to help you get your online education business.

Step 4: Get funding

This can be difficult, as many investors are risk-averse regarding new businesses. However, there are a few ways to overcome this obstacle.

One way is to bootstrap your business. This means using your own personal savings or taking out loans from friends and family. This option can be risky, as you may not have enough capital to sustain your business in the long run.

Another option is to seek out angel investors or venture capitalists. These are individuals or firms that invest in early-stage companies. They typically have a higher tolerance for risk than traditional investors, which makes them more likely to invest in your business.

You could also apply for government grants or loans. Grant programs like the MUDRA loans are sanctioned by the Micro-Units Development and Refinance Agency organization established by the government of India to provide finance to units of micro-business. 

Government loans are another option, but they’re usually only available if you have a proven track record in business. 

Step 5: Marketing your online education business in India

Now that you clearly understand your vision and values, it’s time to start marketing your online education business in India. 

Marketing is vital for any venture, especially when launching an online educational platform, as there are many other options competing for students’ attention. 

You need to be able to stand out from the crowd and attract students who are looking for quality education.

There are many different marketing channels that you can use to reach your target audience, but some of the most effective methods include the following:

1) Creating a strong social media presence.

Social media is one of the most powerful marketing tools available and can be used to reach a large number of people at little cost. 

Create profiles on popular platforms such as Facebook, Twitter, and LinkedIn and start sharing engaging content that will capture attention and generate interest in your online education business.

Read also: How to Start Blogging on Social Media in India (and Make Money).

2) Developing an SEO-friendly website.

Your website is one of your most important marketing assets, so it’s important to ensure that it is optimized for search engines. 

This means incorporating relevant keywords into your content, using eye-catching visuals, and creating an easy-to-navigate user interface.

3) Creating informative blog posts.

Informative blog posts can be a great way to attract attention to your website and generate interest in your online education business. 

Write helpful articles that offer advice or information on topics related to your courses and include links to your website.

4) Utilizing email marketing campaigns. 

Email marketing can be an effective way to reach potential students who may be interested in taking one of your courses. 

Develop a list of targeted recipients and send them periodic emails with updates about new course offerings, special promotions, or other relevant information.

5) Investing in online advertising. 

Online advertising is another great way to reach potential students and promote your online education business. 

Platforms like Google AdWords allow you to create targeted ads that will be displayed to users searching for keywords related to your courses or educational services.

You can reach many potential students and generate interest in your online education business by utilizing some or all of these marketing channels.

Read also: 11 Proven Strategies to Grow Your Online Business in India .

The challenges of starting an online education business in India

Yes, the online education business in India is growing rapidly, with new players and investors coming into the market. 

However, various challenges need to be addressed before starting an online education business in India.

One of the major challenges is the lack of quality infrastructure and internet connectivity in India. This makes it difficult to provide a seamless online learning experience to students. 

Secondly, there is a lack of awareness about online education among parents and students. This makes it difficult to promote and sell online courses.

Thirdly, there is stiff competition from established offline educational institutions. These institutes have deep pockets and can afford to spend on marketing and advertising to attract students. 

Fourthly, setting up an effective customer support system is crucial for any online business, and this can be challenging in India due to the lack of trained personnel. 

However, despite the challenges, the online education market in India is expected to grow rapidly. The government of India has been promoting online education, and some of its initiatives have already shown results.

The future of online education in India

As the world progresses, so does the field of education. India has always been a country that highly prioritizes education, and with the rise of online education, more and more students are turning to this type of learning. 

While there are many reasons why online education is becoming popular in India, some of the most notable ones include the flexibility it offers and the fact that it is often more affordable than traditional learning methods. 

In addition, online education provides students with a wider range of choices regarding courses and programs.

Looking into the future, it is evident that online education in India is here to stay. More and more students will continue to turn to this type of learning to gain the skills and knowledge they need to succeed in their chosen careers. Furthermore, as technology improves, so will online education quality. 

Either way, here are a few things to remember when starting an online education business. First, you need to identify your target market. Who are you trying to reach with your services? Once you know your target market, you can start creating content and marketing your business to them.

It’s also important to clearly understand what you’re offering. What type of services or resources will you provide? What format will they be in? Will they be video-based, text-based, or something else? Having a clear vision for your business will help you create a successful marketing strategy and attract the right customers. 

Read also: 7 Easy Steps To Start A Digital Marketing Business In India .

Best Online Tuition Platforms in India

In the digital era, the landscape of education in India is undergoing a profound transformation, largely driven by the emergence of online teaching platforms . These platforms have ushered in a new era of learning, offering students across the country access to high-quality educational resources and personalized instruction. With the convenience of digital technology, students can now engage in learning anytime, anywhere, breaking the barriers of traditional classroom-based education. In this blog, we embark on a journey to explore the best online tuition platforms in India , unraveling their unique features, benefits, and the invaluable contributions they make to the educational landscape of the nation.  

Best Online Learning Platforms in India to Consider

Online teaching platforms in India have redefined the dynamics of education, making learning more accessible, interactive, and engaging. Through innovative technologies and pedagogical approaches, these platforms cater to the diverse needs and learning styles of students, fostering a culture of lifelong learning and academic excellence. As we delve deeper into the realm of online tuition websites , we uncover the transformative power they hold in shaping the future of education in India.  

In the following sections, we will navigate through the top online tuition platforms in India , exploring their offerings, methodologies, and the impact they have on students’ educational journeys. From personalized instruction to interactive learning tools, these platforms epitomize the convergence of technology and education, paving the way for a more inclusive and dynamic learning environment. Join us as we embark on this enlightening exploration of the best online tuition platforms in India and discover the endless possibilities they hold for students seeking to unlock their full potential and achieve academic success.  

Our Top 10 Online Teaching Platforms in India

India stands at the forefront of the digital education revolution, hosting a myriad of online learning platforms that cater to the diverse needs and aspirations of its vast student population. These platforms have redefined the educational landscape, transcending geographical boundaries and democratizing access to quality education. Let’s delve deeper into some of the best and top 10 online learning platforms in India that are revolutionizing the way students learn and thrive in the digital age:  

Byju’s

As one of the top online teaching platforms in India , Byju has set the benchmark for online education in India with its engaging video lessons and personalized learning pathways. Its interactive quizzes and comprehensive study materials cater to students across various grades and subjects, making learning enjoyable and effective.  

Tutoroot, an online tutoring website stands out for its commitment to providing students with access to qualified tutors and comprehensive study materials. The platform’s interactive learning tools foster a supportive and engaging learning environment, promoting active participation and knowledge retention among students.  

Vedantu’s online teaching platform in India includes live interactive classes and personalized tutoring sessions that empower students to excel academically and achieve their full potential. The platform’s exam preparation resources help students build confidence and competence in their academic pursuits, ensuring success in competitive exams and beyond.  

An online tutoring website called Toppr specializes in exam preparation, offering structured courses, mock tests, and expert guidance to help students succeed in competitive exams. The platform’s adaptive learning technology tailors study plans to individual learning needs, maximizing students’ chances of academic success.  

Khan Academy

An online teaching platform in India called Khan Academy has a vast library of instructional videos and practice exercises that cover a wide range of subjects and academic levels. The platform’s self-paced learning approach allows students to learn at their own pace and focus on areas where they need the most support.  

Unacademy is a popular online learning platform in India offering live classes, expert-led courses, and exam preparation resources. Its diverse range of courses and interactive learning tools make it a preferred choice among students preparing for competitive exams and seeking to enhance their academic knowledge and skills.  

Cuemath’s focus on mathematics education aims to build mathematical thinking, problem-solving skills, and conceptual understanding among students. The online tutoring platform’s interactive curriculum and personalized instruction help students develop a strong foundation in math and excel in their academic pursuits.  

The online tutoring website called Chegg provides students with access to textbooks, study guides, and academic resources to supplement their learning and enhance their understanding of core concepts. The platform’s comprehensive library of resources serves as a valuable supplement to traditional classroom instruction, aiding students in their academic endeavors.  

Brainfuse offers online tutoring , writing assistance, and homework help services, connecting students with qualified tutors and subject matter experts. The platform’s personalized support and real-time feedback help students overcome challenges and achieve academic success.  

An online tutoring platform called TutorMe’s on-demand tutoring services allows students to connect with tutors in real-time and receive personalized academic support whenever they need it. The platform’s flexible scheduling options and interactive learning tools make it a convenient and effective resource for students seeking additional assistance in their studies.

Benefits of Choosing Online Tuition Platforms

There are several compelling reasons to choose online tuition platforms in India:  

• Accessibility: Online tuition platforms in India offer students across India access to quality education regardless of their geographical location or socioeconomic background.  
• Flexibility: Online tuition platforms in India provide flexible scheduling options, allowing students to learn at their own pace and convenience, and balance their academic pursuits with other commitments.  
• Personalization: Online tuition websites leverage technology to deliver personalized learning experiences tailored to students’ individual needs, learning styles, and academic goals.  
• Interactivity: Online tuition websites foster interactive learning environments where students can engage with course materials, interact with instructors, and collaborate with peers in real time.  
• Convenience: Online tuition platforms offer convenience and accessibility, enabling students to access educational resources and support services anytime, anywhere, with just a few clicks.

Final Notes

In conclusion, the best online tuition platforms in India are empowering students to take control of their learning journeys, explore new horizons, and achieve academic success. Whether it’s Byju’s engaging video lessons, Tutoroot’s personalized tutoring sessions, or Khan Academy’s vast library of educational resources, these platforms offer students a wealth of opportunities to expand their knowledge, sharpen their skills, and pursue their academic aspirations. As India embraces the digital revolution in education, these online tuition platforms will continue to play a pivotal role in shaping the future of learning and empowering the next generation of learners.  

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Here are four interventions that can make education in India more accessible and inclusive

India is the second largest market for online education after the US. Image:  Unsplash.

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Stay up to date:.

Listen to the article

• Learning outcomes among school children in India show significant scope for improvement.
• The Education 4.0 India report identifies key learning gaps within education and proposes several solutions.
• A multi-stakeholder approach can bridge these gaps with a transformative framework.

The potential of digital interventions in the field of education in India is immense: the market for online education has grown four times since 2019 to $3 billion . A KPMG assessment showed that India is the second largest market for online education after the US. With conducive policies and initiatives of the Government of India, such as the National Education Policy (NEP) 2020 and over 5000 EdTech start-ups across the learning lifecycle , the current education environment is potent for digital transformation.

Alongside this, learning outcomes among schoolchildren show significant scope for improvement. The National Achievement Survey (NAS) of 2021 reported an average learning level of 59% in grade 3, 49% in grade 5, 42% in grade 8 and 36% in grade 10. This indicates a decline in learning levels with an increase in grade level and has far-reaching implications for young Indians’ readiness for the 21st-century workplace and India’s preparedness for the Fourth Industrial Revolution.

Have you read?

How many children in the world are getting a proper education, 'now or never': why we need to do more to save schools' 'lost generation', covid-19 has locked children out of their education with girls at highest risk.

Furthermore, the COVID-19 pandemic has highlighted the digital divide caused by disparate access to, and affordability of, technology infrastructure (such as internet connectivity and electricity) and devices (such as computers and mobile devices). This divide varies across geographies, demographics and communities. Additionally, students with disabilities face unique challenges due to the lack of peer support, lower concentration levels and the need for better parental support.

Enhancing learning and reducing inequities

While recognizing the huge potential of technology for enhancing learning, as well as the need to reduce inequities in educational access for all girls and boys, the Education 4.0 India initiative utilizes digital and other technologies to address learning gaps and make education accessible to all.

A joint effort between the World Economic Forum, UNICEF and YuWaah (Generation Unlimited in India) proposes solutions that align with, and augment and amplify, India’s National Education Policy (NEP) 2020 and the National Digital Education Architecture of 2021 .

India’s NEP 2020 aims to improve the delivery of quality education for all learners, including through digital means. From revamping the educational structure to creating a robust digital learning system, the NEP 2020 is aligned with the goals of 21st-century education. It emphasizes the development of the creative potential of each child.

Keys areas that require intervention

The report identifies four focus areas for interventions: foundational numeracy and literacy (FLN), teachers’ capacity building, school-to-work transition and connecting the unconnected. The interventions are categorised under five building blocks, namely: curriculum, content, capacity, community and digital.

1. Foundational literacy and numeracy

For instance, in FLN, a major gap identified is the lack of “byte-sized” content in early learning that can ignite a child’s interest, as well as engage parents who may not be educated.

Storytelling, read-aloud and interactive content, flip books, and the use of digital tools can address these challenges. FLN solutions are centred around the following criteria: the capability of the solution to engage the home environment and the relevant actors (parents, caregivers and community); the adaptability of the solution; whether the solution is multi-modal in nature (hybrid or phygital) so as to reach parents and communities in the remotest and most resource-challenged locations.

2. Teachers’ capacity building

Enhancing teachers’ capacity to deliver education in newer formats is essential, as is their buy-in and involvement in creating and providing tech-enabled curricula. To this end, the report suggests ways to strengthen teachers’ capacity building – for instance, by improving the quality of teachers’ training, linking training with career progression, and involving teachers in designing a holistic teachers’ capacity building programme.

According to our Future of Jobs 2018 report, more than one-half of India’s workforce will need to be re-skilled by 2022 to meet the demands of the Fourth Industrial Revolution.

With the world’s largest youth population and more than half of the population of working age, skills development is critical for India to sustain inclusive growth and development.

In late 2018, the World Economic Forum, in collaboration with India's oil and skills development minister as well as the head of business consulting company Infosys, launched a Task Force for Closing the Skills Gap in India .

The task force brings together leaders from business, government, civil society and the education and training sectors to help future-proof India’s education and training systems. Find out more about our Closing the Skills Gap 2020 initiative.

3. School-to-work transition

The third priority area, school-to-work transition, focuses on making students job-ready in a rapidly evolving employment landscape. Nearly 85% of Indian schools have yet to implement vocational courses as part of their curriculum. This report suggests interventions using digital and hybrid models to upskill students to find a good fit with available and emerging jobs.

4. Connecting the unconnected

The global pandemic has not only made digital learning central to teaching worldwide, but it has also widened the digital divide, leaving those without devices and internet connections further behind. According to the Unified District Information System for Education (UDISE) 2020-2021 survey, only around 41.3% of schools have access to computers, and 24.5% had access to the internet in 2020-2021.

For the fourth focus area, connecting the unconnected, this report categorizes schools based on their access to digital infrastructure. It suggests interventions to enable schools at each level to get better connected.

Transforming the education sector

The Education 4.0 India initiative builds on efforts by the central and state governments and leverages their interventions. The interventions recommended by the initiative can create tremendous impact – from making education more accessible and inclusive to reducing dropout rates and improving learning outcomes by using more adaptive learning systems and community engagement.

The report presents a roadmap to enhance India’s school education ecosystem and gives out a call to action to all stakeholders in the edtech space to come together to transform the sector.

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World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

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Overview of Online Education in India

Significant advancements are being made in online education in India as a result of its exponentially developing technology. With a population of over 1.3 billion and the availability of high-speed internet and smartphones, India has a massive base of technologically-driven consumers as the educational landscape shifts in response to the COVID-19 pandemic.

The low-cost data revolution and the government’s digital push have made access to internet more diverse and inclusive. India now has more rural internet users than urban internet users. For the first time in 2019, rural users outnumbered those in urban areas (227 million and 205 million, respectively). 1 Of those rural internet users, 58 percent fell within the ages of 16-29 2 in the first quarter of 2019, indicating a prime demographic for access to online education.

Although there are already more internet users in rural areas than in urban areas, even more, significant rural growth is possible. Internet density continues to increase across the board, but over 70 percent of the rural population still lacks access to the internet 3 . While 66 percent of India’s population is rural, internet density only accounts for 25 percent of that segment. This is in stark contrast to the urban portion of the population, where internet density is nearly 98 percent. This will further contribute to an increase in the overall internet population over the next few years as more people gain access. India’s explosive internet growth in rural and urban areas is a driving force behind the rise of online education.

The online education market in India was worth $247 million USD in 2016 and is expected to reach approximately $1.96 billion USD by 2021. 4 Concurrently, it is estimated that the number of paid online education users will grow to 9.5 million by 2021 5 .These figures don’t account for the COVID-19 pandemic, so it is entirely possible that the projected estimates will fall short of reality as more and more education is pushed online.

Drivers for Online Education in India

Internet Penetration: India has an internet penetration of 50 percent 6 . It is predicted that by 2021, there will be nearly 735 million internet users in India 7 , which will lead to an increase in traffic for online education providers.

Government Initiatives: Recent government initiatives are expected to strengthen the infrastructure needed by students to pursue education online. Information on some of these initiatives, including the YUKTI portal, SWAYAM Prabha, eBasta, and e-VIDYA, can be found in the related section below.

Affordability: Online courses taken at UG or PG level are much more affordable than traditional programmes: students save on tuition, accommodation cost, and travel expenses as they have the luxury to complete the course from home and in many cases at their pace. Many credential courses are free of cost and providers like Udemy have their prices as low as $11.99 USD.

Demographic: Nearly 46 percent of India’s population falls within the ages 15-40 8 . This younger demographic is a perfect target market for online education as online formats are generally more acceptable to this age range than older age groups and the lower cost is appealing to a price-sensitive market.

Emerging Trends in the Online Higher Education System in India

The desire for upskilling and reskilling is leading to a demand for certification courses. Between 2015 and 2018, the number of students pursuing online education increased six-fold 9 . Over 70 percent of these students turned to online education for the purpose of learning a new skill or expanding their employment opportunities. Online models are an attractive option for current employees, as they provide the flexibility to obtain these skills without interrupting work schedules.

Starting in 2018, the University Grants Commission (UGC) began to actively support online education models, allowing some institutions to offer a small percentage of their courses online 10 .

In 2019, the UGC expanded upon this, allowing qualified institutions to offer more courses and certificate programmes online and creating a standard framework for them. The UGC regulations mean these online programmes can be recognized as equivalent to their brick-and-mortar counterparts. This backing will help ensure the quality of online programmes and consequently reduce skepticism regarding their efficacy.

This momentum was reinforced when the COVID-19 pandemic pushed everything online at a dizzying rate. In the effort to provide continued education while social distancing, institutions and governments have created a massive surge of support for online learning. More institutions are offering online courses and a multitude of resources are emerging to improve the online model and make it a viable substitute for a traditional classroom. Further information on these initiatives is included below.

Adoption of MOOCs in India

Massive Open Online Courses (MOOCs) offer the flexibility to take select courses online without enrolling in or paying for an entire degree programme. Many students are using MOOCs to supplement traditional higher education: nearly 40 percent of Indian MOOC students are also enrolled in a traditional degree programme 11 .

Of these students, there is a fairly even split between those enrolled in undergraduate programmes and those enrolled in graduate programmes. MOOCs may augment or broaden students’ course options, help them prepare for exams, or just allow them to pursue an additional area of interest.

Most Indian MOOC students are taking courses to develop useful skills for their current job or learn new skills to obtain a new job. More and more, these courses are being used for professional training or to fill in educational gaps 12 . The wide variety of courses available and the limited time investment required makes them well-suited for these niche knowledge areas.

COVID-19 Education Initiatives and the Rise of the EdTech Industry

The Ministry of Human Resource Development (MHRD) launched the ‘Bharat Padhe Online’ (India Study Online) campaign to crowdsource ideas for improving the online education system in India. The campaign ran for a week in April 2020 and garnered over 3,700 suggestions via Twitter and email 13 .

The MHRD has formally launched the YUKTI portal, which is aimed at helping institutions to record and monitor academic, research, and social initiatives dealing with the COVID-19 crisis and the related well-being of students. 14

The MHRD is expanding the SWAYAM Prabha, an initiative that provides 32 high-quality educational channels via DTH throughout India during the day. Twelve new channels are being added to bolster educational programming and support those without internet access. 15

Tata Consultancy Services (TCS) announced that in the wake of the nation-wide lockdowns of schools and colleges it is offering access to the TCS iON Digital Glass Room, a virtual learning platform, free of charge to educational institutes across the country 16 . Using this versatile resource, educators and students can connect in a secure virtual environment, moving lessons from traditional classrooms to interactive online rooms.

Part of the Digital India initiative, eBasta provides a platform for students to access e-books. 17 It is possible for teachers and students to provide publishers with feedback regarding the platform’s contents, meaning updates and improvements can be made faster as curriculum evolves.

‘Pradhan Mantri’ e-VIDYA was launched in May 2020 to allow 100 top universities to offer online courses 18 .

The COVID-19 pandemic has left numerous industries helpless and adversely affected the economy, but EdTech-based companies are thriving. In India, the EdTech industry is projected to create 3,000 fresh jobs 19 . This industry is working to deliver efficient online solutions for learning and development, and private EdTech companies are benefiting from the sudden mass adoption of online learning.

With 935 universities 20 , India is an ideal nexus for EdTech companies and educational institutions to compile their resources and construct these online classes.

Investors are stepping up their interest in this industry, recognizing its potential as the pandemic pushes education online. On a global scale, investments in the EdTech sector amounted to $18.66 billion USD in 2019 21 . EdTech companies in India raised around $1.09 billion USD in investments during the same year 22 ,approximately six percent of global investments. In the first three months of 2020, EdTech ventures in India have already brought in over $686 million USD 23 .

Future of Online Education

Based on current trends, the online higher education market has a positive outlook and can be expected to have considerable growth in the coming years. Not everyone believes online education is an equal substitute for traditional learning, however, so a hybrid model may gain traction in the future. Virtual classrooms may also become more popular, as they offer the convenience of an online method with the engagement of traditional classroom experience. Both hybrid models and virtual classrooms may allow a more practical component to be introduced to online education, as many of the current offerings are theoretical in nature.

The EdTech market is already predicted to grow exponentially in the coming years due to various policy initiatives and evolving consumer preferences. COVID-19 may be an additional catalyst for the growth of this industry and further support adoption of online education models moving forward.

These emerging changes in the educational sector may become permanent. The longer the coronavirus pandemic lasts, the bigger its effect will be and there is a strong possibility that online learning may become mainstream rather than a temporary measure. Once educators and students gain access to the remote technology they need to adapt to online methods, there may not be a compelling reason to transition back to traditional educational settings.

Contributors: Brittany Lippincott and Nishant Hyanki

1 tech.hindustantimes.com/tech/news/india-has-more-internet-users-in-rural-areas-than-urban-iamai-report-story-1EsbphWTBM5wZzjtNFXXyJ.html

2 cms.iamai.in/Content/ResearchPapers/d3654bcc-002f-4fc7-ab39-e1fbeb00005d.pdf

3 dot.gov.in/sites/default/files/Telecom%20Statistics%20India-2019.pdf

4 , 5 , 7 assets.kpmg/content/dam/kpmg/in/pdf/2017/05/Online-Education-in-India-2021.pdf

6 statista.com/statistics/792074/india-internet-penetration-rate/

7 , 8 assets.kpmg/content/dam/kpmg/in/pdf/2017/05/Online-Education-in-India-2021.pdf

9 ugc.ac.in/pdfnews/7553683_Online-Courses-or-ProgrammesRegulations_2018.pdf

10 , 11 , 12 unesdoc.unesco.org/ark:/48223/pf0000367825

13 news.careers360.com/mhrds-bharat-padhe-online-campaign-gets-3700-suggestions-in-3-days

14 news.careers360.com/mhrd-launches-portal-yukti-track-academic-and-research-initiatives

15 india.com/education/government-announces-12-new-swayam-prabha-dth-channels-all-you-need-to-know-about-this-initiative-4031468/

16 analyticsindiamag.com/tcs-provides-access-to-free-digital-education/

17 jagranjosh.com/articles/ebasta-digital-india-initiative-for-students-teachers-and-publishers-1586331103-1

18 livemint.com/companies/start-ups/pm-e-vidya-initiative-to-bring-more-opportunities-for-ed-tech-startups-11589774602446.html

19 economictimes.indiatimes.com/small-biz/startups/newsbuzz/ed-tech-firms-go-on-hiring-spree-look-at-creating-3000-new-jobs-next-year/articleshow/74560293.cms?from=mdr

20 ugc.ac.in/

21 markets.businessinsider.com/news/stocks/2019-global-edtech-investments-reach-a-staggering-18-66-billion-1028800669

22 , 23 fortuneindia.com/bengaluru-buzz/for-edtech-startups-its-raining-money/104233

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Gulfood dubai 2023, education sector in india, education & training industry in india, the education market in india is expected to reach us$ 225 billion by fy25., advantage india, robust demand.

* India has the largest population in the world in the age bracket of 5-24 years with 580 million people, presenting a huge opportunity in the education sector.

* India has over 250 million school going students, more than any other country.

* The Study In India (SII) program aims to target more than half a million foreign students for higher education in India by 2047

Competitive Advantage

* Large English-speaking population allows easy delivery of educational products. India was ranked 52nd out of 111 countries in the English Proficiency Index 2022.

* Nine Indian institutes - the Indian Institute of Science (IISc) in Bengaluru and eight Indian Institutes of Technology (IITs) - were among the top 500 universities in the QS World University Rankings 2023.

Policy support

* 100% FDI (automatic route) is allowed in the education sector in India.

* The Government of India has taken initiatives like National Accreditation Regulatory Authority Bill for Higher Educational and the Foreign Educational Institutions Bill.

Increasing Investments

* The education market in India is expected to amount to US$ 225 billion by FY25.

* From April 2000-December 2023, Foreign Direct Investment (FDI) equity inflow in the education sector stood at US$ 9.49 billion.

* Indian edtech startups have received total investment of US$ 3.94 billion across 155 deals in FY22.

* In June 2022, edtech platform PhysicsWallah became India’s 101st unicorn by raising US$ 100 million in a Series-A funding round from WestBridge Capital and GSV Ventures, valuing the company at US$ 1.1 billion.

Education Sector in India Industry Report

Introduction.

India has the largest population in the world in the age bracket of 5-24 years with 580 million people, presenting a huge opportunity in the education sector. India holds an important place in the global education industry. India has one of the largest networks of higher education institutions in the world. However, there is still a lot of potential for further development and improvement in the education system.

With increasing awareness, private Indian players are collaborating with international brands to provide an international standard of education. Private investments in the Indian education sector have increased substantially over the past two decades. The demand for specialised degrees is also picking up with more and more students opting for specific industry-focused qualifications. Higher education institutes in India are focusing on creating online programmes due to the increasing demand from consumers.

With cutting-edge technologies such as AI, ML, IoT and blockchain, India's education sector will redefine itself in the years to come. It has also embraced the Education 4.0 revolution, which promotes inclusive learning and increased employability. The government has implemented policies like the NEP, which will be fully implemented over the course of this decade starting from 2021-22 and will have a strong focus on high-quality vocational education.

Market Size

The education sector in India was estimated to be worth US$ 117 billion in FY20 and is expected to reach US$ 225 billion by FY25.

India has over 250 million school-going students, more than any other country. India had 43.3 million students enrolled in higher education in 2021-22 with 22.6 million male and 20.7 million female students.

According to UNESCO’s ‘State of the Education Report for India 2021’, the Pupil Teacher Ratio (PTR) at senior secondary schools was 47:1, as against 26:1 in the overall school system.

The Number of colleges in India reached 50,734 in FY24 (as of March 4, 2024) and 43,796 in FY21, up from 42,343 in FY20. The number of universities in India reached 1,265 in FY24 (as of March 4, 2024), up from 760 in FY15.

India had 43.3 million students enrolled in higher education in 2021-22 with 22.6 million male and 20.7 million female students, as against 41.3 million students enrolled in higher education in 2020-21, with 21.2 million male and 20.1 million female students. In 2022-23, there are 8,902 total AICTE-approved institutes in India. Out of these 8,902 institutes, there are 3,577 undergraduate, 4,786 postgraduate and 3,957 diploma institutes.

The Indian edtech market size is expected to reach US$ 30 billion by 2031, from US$ 700-800 million in 2021. According to KPMG, India has also become the second largest market for E-learning after the US.

The online education market in India is expected to grow by US$ 2.28 billion during 2021-2025, growing at a CAGR of almost 20%.

Investments/ Recent Developments

From April 2000-December 2023, Foreign Direct Investment (FDI) equity inflow in the education sector stood at US$ 9.49 billion, according to the data released by the Department for Promotion of Industry and Internal Trade (DPIIT).

The education and training sector in India has witnessed some major investments and developments in the recent past. Some of them are:

• Under the Interim Budget 2024-25, the Department of School Education & Literacy's budget allocation for FY 2024–2025 is Rs. 73,498 crores (US$ 8.82 billion), the highest amount ever.
• In December 2023, UNICEF, and its global partnerships platform Generation Unlimited (also known as YuWaah in India) partnered with key organisations committed to working towards a green future for children and young people as a part of the Green Rising India Alliance.
• Prime Minister Mr. Narendra Modi, in July 2023, laid the foundation stone for three new buildings at Delhi University — the faculty of technology, a computer centre, and an academic block.
• In September 2023, the government launched the Skill India Digital (SID) platform to make skill development more innovative, accessible, and personalised with a focus on digital technology and Industry 4.0 skills.
• In September 2023, a three-year partnership called "Education to Entrepreneurship: Empowering a Generation of Students, Educators, and Entrepreneurs" was launched by the Ministry of Education and the Ministry of Skill Development and Entrepreneurship, and Meta in New Delhi.
• In August 2023, Union Minister of Education Mr. Dharmendra Pradhan unveiled the National Curriculum Framework for School Education (NCF), which has been developed based on the National Education Policy (NEP), 2020 vision. As per that, in order to guarantee that students have adequate time and opportunity to perform successfully, board exams will be offered at least twice a year.
• In August 2023, Amazon India launched the third edition of Machine Learning (ML) Summer School. This program aims to provide students with the opportunity to learn key ML technologies from Scientists at Amazon.
• In July 2023, the Indian government announced a new free AI training course as part of its India 2.0 program. Developed in a collaborative effort between Skill India and GUVI, the program proudly holds accreditations from the National Council for Vocational Education and Training (NCVET) and IIT Madras.
• In November 2022, the Indira Gandhi National Open University (IGNOU) launched an online MA programme in Sustainability Science.
• Under the revised curriculum as per the provisions of the National Education Policy (NEP) 2020, students of BA-LLB (five-year integrated law course) of Allahabad University (AU) will be taught about disaster management.
• A total of 100 Indian institutions have been qualified for the Times Higher Education World University Rankings 2023, up from 63 in 2020.
• As per the QS World University Rankings 2023, India is home to 41 out of almost 1,500 top global institutions in the world, with the Indian Institute of Science in Bengaluru being the highest-ranked institution in the country at rank 155.
• GSV Ventures, a US-based venture capital firm focusing exclusively on edtech companies globally, intends to increase its investments in India's struggling edtech sector despite significant layoffs and funding challenges.
• In October 2022, Byju’s raised US$ 250 million from its existing investors, including Qatar Investment Authority (QIA).
• In September 2022, UnfoldU Group, India’s leading online education player, announced plans to enter the space of Metaverse education.
• In August 2022, Edtech startup Sunstone, which offers higher education programmes, raised US$ 35 million in funding, with participation from Alteria Capital and WestBridge Capital.
• In August 2022, Bharti AXA Life announced a partnership with Great Learning, a leading global edtech company, to curate and develop a Post Graduate Program in life insurance sales.
• Nine Indian institutes - the Indian Institute of Science (IISc) in Bengaluru and eight Indian Institutes of Technology (IITs) - were among the top 500 universities in the QS World University Rankings 2023.
• Indian edtech startups have received total investment of US$ 3.94 billion across 155 deals in FY22. Growth-stage funding rounds accounted for about 60% of the deals in EdTech space in terms of deal count, with an average ticket size of US$ 10 million in H1 CY23. In H2 CY22, Byju’s and UpGrad each raised a substantial sum of money—more than US$ 200 million.
• In June 2022, Pfizer India and the Americares India Foundation launched the OPEN AMR – an online education platform for nurses to learn anti-microbial resistance.
• In June 2022, edtech platform PhysicsWallah became India’s 101st unicorn by raising US$ 100 million in a Series-A funding round from WestBridge Capital and GSV Ventures, valuing the company at US$ 1.1 billion.
• In June 2022, edtech unicorn UpGrad raised US$ 225 million in a funding round that included Lupa Systems LLC and US testing and assessment provider Educational Testing Service, valuing the company at US$ 2.25 billion.
• In June 2022, Amazon India launched the second edition of Machine Learning (ML) Summer School, with the aim to provide students the opportunity to learn important ML technologies from Amazon scientists, making them ready for careers in science.
• India had 89 universities in Times Higher Education Emerging Economies University Rankings 2022, behind Russia with 100 and China with 97.
• In February 2022, the AICTE - backed by AWS Academy and EduSkills - launched a two-month virtual internship program in AI for 5,000 students. The course duration is two months, and the students will receive a certificate and a digital badge upon completion.
• In February 2022, education-focused fintech firm Propelld raised US$ 35 million from in a series-B funding round from WestBridge Capital, Stellaris Venture Partners, India Quotient, and others.
• In February 2022, the Tech Mahindra Foundation, the company's CSR arm, partnered with Amazon Internet Services Private Limited (AISPL) to help underemployed or unemployed people get started in cloud computing. The AWS re/Start programme was a 12-week in-person skills-based training programme that covers foundational AWS Cloud abilities, as well as practical job skills like interviewing and resume writing to assist individuals in preparing for entry-level cloud positions.
• In October 2021, Teachmint was valued at US$ 500 million after a US$ 78 million funding round.
• In October 2021, Byju’s raised Rs. 2,200 crore (US$ 300 million) to increase the company’s valuation from US$ 16.4 billion in 2020 to US$ 18 billion in 2021.

Government Initiatives

Some of the other major initiatives taken by the Government are:

• In August 2023, Union Minister for Education and Skill Development & Entrepreneurship, Mr. Dharmendra Pradhan the National Curriculum Framework for School Education (NCF-SE), marking an important and transformative step towards the implementation of the National Education Policy 2020. The development of the NCF-SE was guided by a vision to align education with the demands of the 21st century and the ethos of the Indian knowledge system.
• In the Union Budget 2023, it was announced that District Institutes of Education and Training to be developed as vibrant institutes of excellence for teachers’ training.
• In Union Budget 2023, it was announced that a National Digital Library for Children and Adolescents to be set up for facilitating the availability of quality books across geographies, languages, genres and levels, and device-agnostic accessibility.
• 100% FDI under automatic route is allowed in the Indian education sector.
• In November 2022, Minister of Education and Skill Development & Entrepreneurship, Mr. Dharmendra Pradhan, suggested constituting a joint working group between India and Zimbabwe on education, skill development and capacity building.
• To liberalise the sector, the Government has taken initiatives such as the National Accreditation Regulatory Authority Bill for Higher Education and the Foreign Educational Institutions Bill.
• In July 2022, Prime Minister Mr. Narendra Modi inaugurated a three-day Akhil Bharatiya Shiksha Samagam at Varanasi to discuss how the implementation of the National Education Policy 2020 can be taken further across the country with various stakeholders.
• As part of a comprehensive initiative known as PM eVIDYA, the Department of School Education and the Ministry of Education were recognised by UNESCO for their use of information and communication technology (ICT) during the COVID-19 pandemic.
• The Department of School Education and Literacy (DoSE&L), Ministry of Education, has planned to solicit opinions from various stakeholders through an online public consultation survey. This will be helpful in gathering very useful and important inputs for the formulation of the National Curriculum Framework.
• The government schemes of Revitalising Infrastructure and System in Education (RISE) and Education Quality Upgradation and Inclusion Programme (EQUIP) are helping the government tackle the prominent challenges faced by the education sector.
• In February 2022, the Central Government approved the “New India Literacy Programme” for the period FY22-27 to cover all the aspects of adult education to align with the National Education Policy 2020 and Budget Announcements 2022-23.
• In February 2022, the Ministry of Education approved the scheme of Rashtriya Uchchatar Shiksha Abhiyan (RUSA) to continue till 2026.
• The National Education Policy (NEP) 2020 emphasis on early childhood care and education. The 10+2 structure of school curricula is to be replaced by a 5+3+3+4 curricular structure corresponding to ages 3-8, 8-11, 11-14, and 14-18 years, respectively.
• The Cabinet accepted the continuance of the Samagra Shiksha School Education Scheme in 2021 from April 1, 2021-March 31, 2026.
• In October 2021, the NSDC launched the largest 'Impact Bond' in India with a US$ 14.4 million fund, to help 50,000 youngsters in the country acquire skills necessary for employment.
• In September 2021, NISHTHA 3.0 Foundational Literacy and Numeracy (FtN) was released for teachers and school administrators of pre-primary to class V in an online fashion on the DIKSHA platform.

In 2030, it is estimated that India’s higher education will:

• Combine training methods that involve online learning and games, and it is expected to grow by 38% in the next 2-4 years.
• Adopt transformative and innovative approaches in higher education.
• Have an augmented Gross Enrolment Ratio (GER) of 50%.
• Reduce state-wise, gender-based and social disparity in GER to 5%.
• Emerge as the single largest provider of global talent with one in four graduates in the world being a product of the Indian higher education system.
• Be among the top five countries in the world in terms of research output with an annual R&D spend of US$ 140 billion.
• Have more than 20 universities among the global top 200 universities.

Various government initiatives are being adopted to boost the growth of the distance education market, besides focusing on new education techniques such as E-learning and M-learning.

The Government of India has taken several steps including opening of IITs and IIM’s in new locations, as well as allocating educational grants for research scholars in most government institutions. Furthermore, with the online mode of education increasingly being used by several educational organisations, the higher education sector in India is set for major change and development in the years to come.

Note: The conversion rate used for February 2024 is Rs. 1 = US$ 0.012

References:  Media Reports, Press Releases, Press Information Bureau, RNCOS Report, Department for Promotion of Industry, and Internal Trade (DPIIT), Union Budget 2023-24

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7 Innovative Education Business Ideas You Should Launch In 2022

Do you enjoy teaching others? Are you interested in starting a business in the education sector? With the top 7 education business ideas shared below, you could make this a full-time career and be your own boss.�

Education is a part and parcel of our being. Nowadays, with a constant emphasis on the need for students and adults to improve their education, a need for innovative ideas for education system has also surfaced. This demand for education and training creates massive opportunities in the education industry and an interested entrepreneur can encash on the opportunities to earn big profits. Also, a sudden spike in queries around business ideas for students can be seen as well.��

So if you think you are creative and highly imaginative, you can take the following education business ideas as inspiration to develop your business concept that can be marketable in the industry of education.�

Here are 7 online and offline education business ideas to pursue:�

1) tutor finder.

A web-based or mobile app that makes it simpler for students to find private tutors in their local area is a great idea. You need to onboard local tutors, get them to create a profile with all the information about their professional background and rates, and then promote them.

When they get business through your platform, you keep a percentage as commission. Students can search for specific subject tutors and leave reviews for the tutors they have interacted with. This way you can help students connect with the best tutors.�

Some examples of tutor finding services in India are Superprof, LearnPick, TeacherOn, TutorCity, and more.�

2) Online Tutoring

However, for a lot of students, travelling to the tutor�s coaching centre or scheduling a time for the tutor to visit at home becomes challenging.�

If you are fond of teaching and have the required experience and knowledge for a particular subject, you can start providing online tutoring sessions. You can take classes via video calls, share lesson plans, and also conduct online tests. You can fix a monthly rate or a per hour rate depending on the requirements of the student.�

Some examples of online tutoring platforms in India are Vedantu, Chegg Tutors, Byju�s, Doubtnut, etc.

3) Online Hobby Classes

An online hobby class allows students to learn on-the-go, at their convenience. They can download the videos and learn from within the comfort zone of their home.

As a teacher, you can teach students a new skill without spending on infrastructure and other fixed costs. To set up, all you need is a computer, a camera/smartphone to record your videos, and an internet connection to upload all the required material.�

Some of the known platforms offering online hobby classes include Udemy, SuperProf, LearnPick, and ipassio.�

4) Educational Toys

You can manufacture or source educational toys. These toys are in the form of books, games, machines, electronic gadgets, etc.

They help the child develop motor, sensory, and speech skills. But before you start a business for educational toys, make sure you investigate what the existing players are doing and avoid entrepreneurial failure . Moreover, remember to create customized toys with experts and not sell traditional toys already available at online and offline stores.

Some businesses currently selling educational toys for children are Flintobox, FirstCry, Toy Cart, and Raise Smart Kid.�

[optin-cat id=7239]

5) Teacher�s Resources Online

Some teachers have been teaching for decades and find it difficult to adapt to newer technologies. They cannot prepare lesson plans on the computer and don�t know how to prepare additional teaching aids.�

A teacher�s resources platform online can provide lesson planning help along with tips and tricks to improve teaching practices. The platform can offer readymade resources and teaching aids for free or a little fee.

It can guide teachers on how to upgrade their teaching methodologies as per today�s technology and education system. Teachers can communicate with one another and other educationists to develop solutions for common student problems.

Teachers Help Teachers is an interesting online community aimed at finding solutions to the problems in education.�

6) Online Library

The online library is another profitable education business ideas that can help to restore people�s habit of reading. The platform can offer books from different genres and let people learn different subjects from anywhere and at any time.

With the help of the internet, people from various parts of the world can register in the online library. They can also choose to share their collection of books online in PDF format for other readers to enjoy.�

Users will need to register and pay an affordable fee to make use of the online library. A well-equipped digital library is something you can look at starting if you want to enter the business of education.�

Amazon Kindle and Good Reads are examples of online libraries and book publishing platforms.�

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7) Entrepreneurial College

This resulted in the closure of many businesses, even before they reached their third year of operations.

According to statistics, the majority of the startup businesses that survived are owned and operated by individuals who have undertaken some form of formal or informal business training.�

If you want to enter the education industry with one of the most thriving and profitable education business ideas, you can start an entrepreneurial college. At an entrepreneurial college, aspiring entrepreneurs enrol to learn the strategies and fundamentals of starting and growing a business. You need to guide entrepreneurs on the common problems faced in the country and how each one needs to be tackled. You need to give them the right information to secure funding, advertise, and lead their business venture.�

However, before you start, make sure you have obtained the required license and accreditations from the education department in India.�

So, if you think you have a highly profitable and unique education business ideas, it is time for you to start and let the world know about it.�

Q. What are the most innovative business ideas for students?

A. There are a host of options for the young guns around. Students can work in a number of domains including Bloggers, Tutors, Social Media Influencers and many more.

Q. Which startups are working on business ideas in the education sector?

A. The most flourishing startups in education sector these days include Byju’s, Meritnation, Vedantu, Toppr.

Q. Which is the best education business idea in India?

A. There are a number of verticals that you can work at, it depends on the compatibility with your skillset. To state one of them, online learning (app-based) is one of the emerging concepts in the education sector.

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Online Education - India

• Revenue in the Online Education market is projected to reach US$6.71bn in 2024.
• Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 23.06%, resulting in a projected market volume of US$18.94bn by 2029.
• The Online Learning Platform market has a projected market volume of US$5.50bn in 2024.
• In global comparison, most revenue will be generated in the United States (US$87.51bn in 2024).
• The average revenue per user (ARPU) in the Online Education market is projected to amount to US$35.36 in 2024.
• In the Online Education market, the number of users is expected to amount to 309.1m users by 2029.
• User penetration in the Online Education market will be at 13.2% in 2024.

Definition:

Additional Information:

• University designed and delivered courses and credentials such as public/private universities, Harvard Business Online
• Online learning platform courses and credentials such as Coursera, Udemy, Babbel
• Professional certification offered through institutes and study prep companies such as PMI, Kaplan.

out-of-scope

• Learning management systems
• Virtual learning environments
• Exclusively B2B companies

Online Education

• Online University Education
• Online Learning Platforms
• Professional Certificates
• Analyst Opinion

The Online Education market in India has been experiencing significant growth in recent years. Customer preferences: One of the main reasons for this growth is the increasing demand for flexible and accessible educational options. Online education allows individuals to learn at their own pace and from the comfort of their own homes. This is particularly appealing to working professionals and individuals in remote areas who may not have access to traditional educational institutions. Additionally, online education platforms often offer a wide range of courses and programs, allowing individuals to choose the subjects that are most relevant to their interests and career goals. Trends in the market: Another trend driving the growth of the online education market in India is the increasing adoption of technology in education. With the widespread availability of smartphones and high-speed internet, more and more people have access to online learning platforms. This has led to a rise in the number of online education providers and the variety of courses and programs they offer. Additionally, advancements in technology, such as virtual reality and artificial intelligence, are being integrated into online education platforms, further enhancing the learning experience. Local special circumstances: India has a large population, with a significant portion of it being young and tech-savvy. This demographic is highly receptive to online education and is actively seeking out opportunities to enhance their skills and knowledge. Furthermore, the Indian government has been actively promoting digital literacy and online education initiatives, which has further fueled the growth of the market. The increasing availability of affordable smartphones and internet data plans has also contributed to the accessibility of online education in the country. Underlying macroeconomic factors: India is experiencing rapid economic growth, which has led to an increased demand for skilled professionals in various industries. Online education provides a cost-effective and efficient way for individuals to acquire new skills or upgrade their existing ones. This has made online education a popular choice among job seekers and professionals looking to stay competitive in the job market. Additionally, the COVID-19 pandemic has further accelerated the adoption of online education, as traditional educational institutions have had to shift to online learning to ensure continuity of education. In conclusion, the Online Education market in India is experiencing significant growth due to the increasing demand for flexible and accessible educational options, the adoption of technology in education, the young and tech-savvy population, government support, and the need for skilled professionals in a rapidly growing economy.

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• Indian Institutes /

Online Education In India

• Updated on  
• Jan 18, 2022

Online education , which is now gaining popularity worldwide, is considered an advancement in the field of education which has the ability to transform the lives of students. Seeking education online through different sources has become common amongst the students, working professionals, housewives, and senior citizens as it does not require physical presence at a university or a college like the traditional way of teaching. Rather, it allows the enrolled students to study courses that align with their professional goals. Further, with technology reaching sky-high levels, the learners can now educate themselves by watching lessons, reading e-books and participating in online discussions. Thus, this blog aims to shed light on the advantages of online education and the sources from where one can study. 

You Cannot Miss: Online MBA in India 

This Blog Includes:

What is online education, advantages of online education, best online courses in india , online education in india: popular platforms, universities offering the best online courses, future of online education in india 2022.

Online education refers to courses or programs which are taken up at one’s place of residence with the help of an electronic device such as a mobile, tablet, laptop or desktop computer. This is different from traditional classroom education in the sense that it can be taken at one’s home and the teacher/professor is not physically present in the classroom. Online education in India offers a plethora of opportunities to people of all age groups residing in any corner of the country, especially the ones occupied with their daily chores. Through this medium of education, students are not limited to one country but can study courses from across the globe.

There are multiple advantages of pursuing online education in India which people, majorly in the age group of 15-40 can use to the fullest potential. The benefits of this unique and comfortable mode of attaining education have allured many. Listed below are some of the major advantages of studying courses through this mode: 

• Anyone, Anywhere, Anytime !

The only essential requirement for online education is a laptop or a smartphone along with a good internet connection. With this freedom, you can choose to study any diploma , certificate or degree course. Further, the working professionals who want to obtain a degree in their choice of field can opt for weekend sessions, study conveniently through the online study material provided to them. 

• Easy on the Pocket

As compared to a regular course or a degree program, availing of online education in India is comparatively cheaper. Being cost-effective, it allows candidates from every arena of society to enrol in the courses they want to build a career in. It is especially beneficial for those, who due to financial restraints are not able to afford the expenses of studying in a full-time program. Thus, online courses can equip students with the same skills and knowledge as full-time classroom courses. 

Check Out: Online Career Guidance 

• Study at your own Pace!

Sometimes, the teaching speed and strategies used in the classroom are not convenient for everyone. This is where pursuing online education in India becomes beneficial. The flexible timing schedule can help you learn and acquire knowledge on a scale where you are comfortable. In the online courses, the complete syllabus is provided to you beforehand, you can study the set syllabus in your free time and can clear your doubts in live chats. 

• Abridging the Social Restraints

Online education in India has opened the doors to life-changing opportunities for women and especially for the housewives stuck in the daily chores. Due to some social and cultural constraints, young girls often remain deprived of quality education . Through online education, people from all backgrounds can utilize their free time to gain knowledge about anything they want to. Working professionals and housewives can come under common learning grounds, effectively learn and strive towards achieving higher education or skill development without compromising with their responsibilities. 

Online education in India is growing tremendously and is spreading its roots in almost all sectors. If you are in search of some high-quality online courses, then here is a list of prominent courses available in India:

• Digital Marketing 
• Big Data  
• Photography 
• Game Design  
• Masters of Business Administration 
• Application Development 
• Graphic Design 
• Mass Communication 
• Networking Certification 
• Microeconomics 
• Health Psychology 
• Corporate Finance   
• Bioethics 
• Languages and grammar
• Business Analytics  
• Salesforce Certification 
• Agriculture 
• Computer Forensics 
• Import and Export certification 
• Visual Media 

Bonus: Free Online Libraries  

Improvising traditional classroom teaching, there are several platforms that have come forward to provide education through an online mode. Referred to as Learning Management Systems, these platforms provide courses with similar syllabus but different teaching methodologies. Apart from the websites, there are also many mobile-based applications that provide online education at their fingertips. Here, the enrolled students are provided with the study materials in either downloadable or viewable forms thus making the process of learning easy and accessible. Below mentioned are some of the best platforms providing online education in India: 

Check Out: Best eLearning Websites

For the individuals who due to some reasons could not take out time to acquire a full-time degree in the course of their choice, online education has become an easy platform and a saviour for them. Due to its increasing popularity, universities pan-India have now started offering degree or certificate courses at various levels with a syllabus designed as per the industry standards. This gives students easy access to various study materials and a platform to study with comfort. Here are some universities in India and abroad which provide quality online education in India: 

Due to the COVID-19 pandemic, there has been a rising shift to online education. This shift seems to be becoming more permanent as eLearning is believed to be the future. The utilisation of Artificial Intelligence in the field of online education will elevate the entire infrastructure of education in India. This could not just help students learn better but would also increase the career opportunities in the country. However, the world is very new to full-time classroom experiences being shifted to a computer screen. Much needs to be done in order to bring forth the full potential that online learning can achieve. 

We hope that this blog pertaining to the different aspects related to pursuing online education in India has helped you out. If after obtaining certification/degree from this mode, you want to study abroad but are confused about the procedure then the experts at Leverage Edu will guide you throughout the application process. You can also use our AI tool to gauge your interests and find out which course and university suit you the best.

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35 Best Education Business Ideas In India | Top 35 Teaching Business Ideas In India

India’s education system is one of the biggest education systems in the world. There are more than 15 lakh schools in India. There are more than 97 lakh teachers and more than 26 crore students in India

It is estimated that India’s education sector is worth more than 115 Billion US Dollars.

There are many businesses in this sector, whose numbers are still unknown. If we include those numbers, you cannot imagine how big this industry is.

The bigger the industry, the more opportunities you get to earn money and do business, so in this post, I will give you some top Education Business Ideas for India.

In this list of education business ideas in India, I have given many teaching business ideas and also some other education business ideas for India

Teaching Related Education Business Ideas In India

1. start a tuition class.

Starting a tuition class is the easiest education business idea for India. As I said the Indian education system is very huge and millions of students study in India every single year. 

There are at least 2 to 3 schools in almost every city in India. If we consider only 500 to 1000 students in a single school then there are 2000 to 3000 students in every city.

If you just get 100 students every year, you can easily earn Rs 30,000 to Rs 50,000 per month. 

If you want to become a good teacher then you can learn teaching skills online on youtube. You can start this business with almost zero investment and earn lots of money.

2.  English Speaking Classes

English is one of the most important languages in the world. Everyone should be good at English whether he or she wants to do a job or business.

English of Indian people is still very bad and this is where you have an opportunity to start a business.

You can start English-speaking classes in your city and you didn’t need to make a big investment to start this business. You can do this business even from your home.

3. Yoga Classes

Health is the biggest problem in the world. There are a huge number of diseases and problems that you cannot even count.

Yoga is not just good for your physical health but it is also extremely useful for your mental health.

You can start a yoga centre in your city and teach yoga asanas to the people. You can start this business with zero investment and earn good money.

You can learn yoga from another yoga centre and then you can start your yoga centre.

4. Cooking Classes

Cooking is one of the most important and useful skills for our survival. If you are good at cooking then you can start your cooking classes in your city. 

You can start your cooking classes at zero investment because all the things required for cooking are already available at our homes.

You can teach people everyday meals or you can even teach them how to make specific food dishes.

 You can start this business from your home and earn good money per month.

You can start the business of Cooking Classes from your home also. You can teach people how to cook everyday meals, or you can even start classes on making special items.

In the future, you can also sell online cooking courses and make crores.

5.  Acting Classes

If you have an interest in acting then you can start your acting classes and earn good money by teaching people acting skills. 

Nowadays. Lakhs of people make videos for youtube, Instagram, and other social media platforms. There are many video categories such as comedy, and short films for which they need acting skills.

You will teach acting to children and teenagers in your class. You can create your short films and videos and upload them on youtube by creating your youtube channel. The big benefit of this is that you will get actors & actresses for free. 

You can earn huge money from your YouTube channel.

6. Dance Classes

Dancing is one of the most popular skills. If you have an interest and passion for dancing then you can start your dance classes.

You can teach different dance styles to other people and earn good money from it.

Nowadays people are consuming video content more than any other. You must have seen many dance videos on platforms like YouTube and Instagram. These videos are getting millions of views. 

Many people make such dance videos, upload them on these platforms, and earn their income from these videos. Their life is dependent on this income but to make such videos, dancing skills are needed. 

Many peoples want to become actors and they are also your future customer. Hence, If you start a dance class then you will get a lot of customers and you can earn good money from this business.

7. Singing & Music Classes

Singing and music are other extremely popular skills that many people want to learn.

Like dance, many people upload singing and music videos on platforms like Youtube and Instagram. Many people learn these skills even as a hobby.

You can start Singing and music classes in your city where you can teach these skills to people and children. You can also teach people to play different musical instruments.

You can also teach these skills to people by creating your own YouTube channel where you can upload your singing and music videos. You can also upload some entertaining videos to attract people so you will get a good number of students.

8. Self-Defense Classes

Self Defense skill is an extremely necessary skill for everyone. These skills will be helpful for women and girls to protect themselves. 

Also learning Self Defence is a good exercise so it is another benefit that people will get.

You can learn these skills from any good institute and after a few days, you can start your Self Defense Classes in your city and earn good money.

9. Sports Coaching

Sport is an important part of our life. Sports are very useful for our physical as well as mental health. Many people make their careers in sports and some of these play a sport as exercise. 

You can start a Sports Coaching Center where you can teach people to play different sports. You can take a special batch only for children.

You can also hold sports competitions so people will enjoy it and your business will grow.

10. Competitive Exam Classes

The market for Competitive Exams Coaching is huge and many people are earning good money from this business

The biggest problem in this industry is that coaching centres are misleading their students and looting money from them by showing them false dreams.

You can create your own YouTube channel and you can teach them for free. You can earn money from youtube without charging students.

11. Start A Pre School

You can start a preschool where you can earn a lot of money by teaching children. 

There are many popular Pre-School franchises that you can take. The biggest advantage of taking a Pre-school Franchise is that you get a readymade business and guidance from the company.

Nowadays, preschool fees for a single child range from Rs 30,000 to Rs 1,50,000. So you can imagine how much money you can earn from this business.

12. Start a Day Care Center

Starting a Daycare centre is another good education business idea in India. You can make good money from this education business idea. Many people consider preschool and Day Care centres to be the same but they are not.

Preschool focuses primarily on the education of the children, where academic education is given to children, on the other hand, the focus of the daycare centre is mostly on taking care of the children, where the children play different games and live freely.

In both places, children are given education.

13. Start Your School

You can start your school. The population of India is very huge. India has the largest number of children and youth in its population.

There are thousands of students studying in every city but the quality of education is not good.

You can start a school where you can give the best quality education and you can also give them practical education so they can become successful in their life.

You can also give free education to children who cannot afford education.

Many people started with a tuition class, and today they have their school.

14. Start Your College

Similar to school, you can also start a college. Nowadays, college fees are in lakhs, and they are making multiple crores every single year. 

Many people started their colleges and made good money. You can start as a coaching centre, and eventually, you can also start your college

To make your college stand out, you can give different skill development courses to the students of your college, which will help them to get a good job.

Along with this, you can also give business-related courses to them, so if anyone wants to start a business, then it will become helpful for them

15. Chartered Accountant’s Classes (CA Classes)

The exam for chartered accountants is one of the toughest exams in India. Many students want to become Chartered Accountants (CA) but they are unable to do it.

To crack this exam they need a lot of guidance and coaching so you can start a CA coaching class and earn good money from it. 

16. Law Classes

You can start law classes because the law exams are also very tough, and students need guidance and good teaching.

Many law classes are earning good money by teaching different subjects of law. You can start this business from your home so this is one of the zero investment education business ideas in India. 

17. Science Classes

After 10th ( SSC ), many students take Science Faculty for further education. The study of science is very hard. Although teachers teach in colleges, the quality of education is not that good.

You can start tuition classes of Science Faculty and earn good money by teaching subjects like Physics, Chemistry, Mathematics, and Biology to 11th and 12th students.

People are earning crores of rupees from these types of tuition classes in many cities.

18. Commerce Classes

You can start commerce classes and teach subjects like Account, Taxation, Costing, Economics. You can earn good money from commerce classes in India.

To make your class stand out, you can give practical education to the students along with academic studies such as you can teach them different accounting software, you can also give them practical business education and much more

19. Educational YouTube Channel

You can start an educational youtube channel and teach online. You can teach on any topic and earn good money.

You can teach academic studies or you can teach other things to people online through YouTube. 

Nowadays, people are learning different things online from platforms like YouTube. With a YouTube Channel, you can reach crores of people very easily.

Many people are earning crores of rupees by teaching on YouTube and you too can take advantage of this platform.

You do not need a big financial investment to start a YouTube Channel. You can do this business just by using your smartphone and internet connection.

20. Online Course Selling

You can create different online courses and sell them online. People are earning crores of rupees by selling online courses.

You must have seen many ads for such courses on the internet. You can create and sell courses on many topics such as Fitness, Academic Education, Business, Dance, Acting, Music, Time management, and much more

Creating and selling an online course is very easy and you can easily do that by using your smartphone and internet connection.

21. Computer Training Institute

Nowadays, the computer is used for work in almost every place, whether it is a private company, government office, or organization.

There is a huge demand for computer courses in the Indian market. You can start a computer training institute and earn good money.

You can give many courses in your centre like MS-CIT, Basic Computer, Tally, Programming Languages, Coding, and much more.

22. Typing Classes

You can start a Typing Institute and earn good money. You can teach people the typing skill and how to type faster.

The computer-related skills are needed in all places, whether it is a private job, government job, or business. Typing is one of the most important computer skills and many people want to learn it.

You can start a computer training institute and typing classes together. 

23. Start A Educational Blog

Blogging is becoming extremely popular in India. People are earning crores from their blogs.

If people are interested in reading or watching videos on a specific topic then you can start a blog on that topic.

Education is a very popular topic and many people are interested in this topic. Education does not mean only academic education but any type of education like farming, business, digital marketing, singing, music, and much more

You can start your blog with very little or almost no investment.

24. Make Your Own Learning App ( Online Learning App )

You can create an Educational App and start your Startup. You can make billions of dollars from this education business idea in India.

Nowadays it has become very easy to create an app and if you find it difficult then you can give some money to the app developer and he will create an app for you.

On that app, you can give academic and other skill-based courses to children and people.

You can also create a YouTube channel or blog and promote your app from it.

25. Start Skill Development Center

Everyone is understanding that skills are more important than a college degree. The government is also running many schemes to make people skilful. 

You can start Skill Development Center, where you can teach people different skills. It will become extremely beneficial to our country, and you can earn good money from it.

26. Foreign languages Coaching Centre ​​( Foreign Language Classes )

Nowadays, people want to learn different foreign languages like Japanese, German, French, and Chinese. 

After learning foreign languages, people are getting good jobs and they are also getting a chance to go abroad and work in big companies. 

Along with English-speaking classes, you can also teach foreign languages to people and earn good money from this educational business idea in India.

27. Software Courses Institute

Software courses are becoming extremely popular in India. Many people are doing these courses and getting high-salary jobs.

Nowadays, good skills are required to get a good job, and software skills have higher demand in the market.

Many software courses are popular in the market such as Data Testing, Cloud Computing, Data Analytics, and Artificial Intelligence.

You can start a software training institute where you can teach these software courses and earn good money from them.

28. Drawing Classes

You can start a drawing class in your city where you teach drawing to children and earn good money from it.

You can also start a youtube channel where you can upload your drawing videos and earn money from that channel. Many YouTube channels are uploading such videos and getting millions of views.

29. Mehndi & Rangoli Classes

Mehndi and Rangoli are very famous in India. There are many festivals, weddings, birthdays, and events in India. On such occasions, women and girls like to apply mehndi on their hands. 

In Indian culture, rangoli has huge importance and every woman draws rangoli in front of their home. Both skills are extremely popular in India and women and girls want to learn these skills.

You can start a class where you can teach mehndi and rangoli skills and earn good money from it. You can do it as a side business. You can also create videos and upload them on your youtube channel.

30. Public Speaking & Communication Skills Classes

Everyone should have communication skills because it is extremely useful in career and personal as well as social life.

People do not know how to communicate properly and because of this, they suffer a lot.

Many people do not get jobs due to poor communication skills, Poor communication also affects your relationships.

You can start a coaching centre where you can teach communication skills and public speaking skills and earn good money.

31. Personality Development Classes

Whether you are doing a job or a business, a good personality is always useful. A good personality is not only useful for a career but also very useful for personal and social life.

You can start a personality development coaching centre. You can also start a YouTube channel where you can upload your teaching videos. You can get benefits from both your coaching centre and YouTube channel.

Before starting this business, you first have to work on your personality because it is very important to grow your business and attract new customers. You can do a course for it or you can also learn online.

Other Education Business Ideas

32. publish your books and e-books.

Publishing books is a very profitable business and many people are earning crores of rupees from it. If you are thinking that publishing a book is a very hard and costly thing then you are wrong.

Nowadays, anyone can self-publish their book for free. 

You can publish your book free on Amazon Kindle. You just have to upload your book content and amazon will do the rest of the work. Amazon kindle will create e-books and paperback books and also deliver them to your customer.

33. Stationary Items & Books Selling

You can also sell stationary Items and books. You can do this as a side business and earn good money.

The world is changing, and online education is getting more and more popular but this change is not going to happen so soon. It will take time, and until then you can earn good money from this business.

You will find many stationary and book wholesalers in the market. You can buy these things from them and you can sell them at retail price.

34. School & College Bags Selling

You can sell school and college bags in your shop. There are thousands of students in every city in India. If only some of them bought bags from you, you will earn a lot of money.

Online education is the future but this change will take a lot of time, till then you can earn good money from this business. 

You can also sell travel bags along with school bags.

35. School Uniform Making Business

In every city, there are thousands of students. Uniform is very important for school and colleges. You can start a school uniform-making business and earn good money.

You can take bulk uniform-making contracts from schools and colleges and make lakhs of rupees.

There are at least 3 to 4 thousand students in the small city of India and even if only 1000 students bought uniforms from you, you can make huge money.

Conclusion –

Many of these education business ideas are zero investment business Ideas. These education business ideas are perfect to start in India. 

If you have any suggestions or other education business ideas in your mind you can tell me in the comment section.

101 New Small Business Ideas In India

Swapnil Shinde

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Best 50 Most Profitable Education Business Ideas in 2024

• December 31, 2023
• by Rupak Chakrabarty

Do you want to start a business in the education industry? If YES, find here 50 innovative education business ideas and opportunities that you can start with little money.

From the very beginning of civilization, human beings are in learning mode. And still, the hunger to know the unknown things has made the education industry so lucrative for entrepreneurs.

India holds an important place in the global education industry. The country has more than 1.4 million schools with over 227 million students enrolled and more than 36,000 higher education institutes. The industry is changing rapidly with more private players entering the field.

Is Education Business Profitable in India?

The education industry has undergone several changes over the past few years and continues to invite significant spending by the public in India. And there are several reasons for this driving growth.

Some of the major reasons are the responsiveness of people toward the benefits of early education, raising awareness of the advantages of higher education, and the growing demand for online teaching methods. So, we can conclude, that starting a business in the education industry is highly lucrative these days.

List of 50 Education Business Ideas

#1. animation institute.

Nowadays, starting an animation institute or animation school is a highly profitable business. Additionally, you can start the business with moderate capital investment. The demand for animation and graphics is increasing very fast. So, you will get enough students for your animation school. Also, you can consider starting a franchise.

2. Book Store

If you want to start a retail business in the education industry, you can open a bookstore. However, it is important to conduct thorough market research before commencing this business. Additionally, you must have a promotion and marketing strategy for your bookstore.

#3. Art & Craft Lessons

If you are already an artist or craftsman, you can start teaching the tricks to other people. And there are several options you can explore for starting this business. You can start the classes at your home or you can have a specific space for rent.

#4. Art School

Definitely, starting an art school is a self-rewarding opportunity for artists who want to start a business in the education industry. Generally, art school provides different types of lessons including drawing, painting, sculpturing, etc.

#5. Baking Instructions

Do you enjoy baking delicious cakes and cookies? You can teach the lessons to others who are interested in it. You can start the business on a low-cost and part-time basis also. Even, you can start the business in your kitchen also. As part of it, you can publish recipe books for your students.

#6. Ballroom Dancing

Generally, a ballroom dance business provides ballroom dance lessons in a well-appointed studio. It can train teams that participate in national or regional competitions. Additionally, it also provides dance lessons for those who simply want to learn how to dance.

#7. Bicycle Safety Courses

For starting this business, you will need to have specific knowledge and skill about bicycle safety. Generally, children who are learning bicycles are the potential customers of your business. You can operate the business on a home-based and part-time basis.

#8. Envelope Making

The demand for envelopes has not shown any decrease in recent times. Though the competition is high, one with proper and innovative planning can be successful in this business.

#9. Business School

Starting a business school is definitely a big business. Additionally, it demands strategic planning and substantial capital investment. Generally, business schools offer different business management courses. Additionally, you will need to have an affiliation with the recognized universities too.

#10. Business Startup Instruction

If you don’t want to get into a large business, you can start offering business startup instruction to new entrepreneurs. You can set up an institute for it otherwise you can consider taking the classes at the client’s destination too.

#11. Career Counseling

Career counseling is definitely a self-rewarding business. Basically, every student after the 10th class looks for this type of service. You can start the business both offline and online. Basically, the success of this type of business depends on the number of successful students you counsel. However, you must have a marketing strategy. There is a big demand for career counseling in India at present and without any doubt is among the most profitable education business ideas with low investment.

#12. Chalk Making

Chalk crayons are the most important item for writing on the blackboards. If you live in an area where blackboards are used in educational institutions, you can start this business. You can initiate a small-scale chalk-making business with small startup capital even at home also. Making chalk is still one of the most lucrative education-related business ideas in the country at present.

#13. Computer Institute

Do you have specific knowledge of different types of computer applications? If yes, you can open a computer institute to teach others about different programming and software. You can start the business with a small investment. Even, if you have sufficient space, you can start this business at home. There is a big demand for professional computer training at present and is indeed among the most profitable education business ideas in the country.

#14. Content Writing

Content writing is one of the most trending businesses nowadays. One can earn a lot of money from writing content from the comfort of his or her home. There are several magazines, websites, and blogs that look for expert writers. However, you must have a keen interest in writing and knowledge of at least a specific subject.

#15. Cooking Classes

Do you enjoy cooking? You can teach others about different types of cooking techniques and recipes. Broadly, you can start the business in two ways. Either as home-based or by establishing a specific institute. This type of niche business has enough potential of generating good revenue.

#16. Dance Academy

Basically, a dance academy is a perfect business for professional dancers. Starting a dance academy is definitely a lucrative small business. However, you must conduct market research before commencing the business. You must identify the demand in the local market for the specific type of dance.

#17. Daycare Center

Basically, the increasing number of working parents is creating a huge demand for this type of business. And you can start child-care services ranging from small home-based operations to large commercial centers with small startup funds. According to the Bureau of Labor Statistics, in 61% of married-couple families, both husband and wife work outside the home. Hence, it creates an immense opportunity for entrepreneurs for starting a daycare center business.

#18. Driving School

This is another lucrative opportunity for entrepreneurs. If you are a good driver, you can start this business with moderate capital investment. Basically, driving schools provide help and guidance to clients on how to drive a car. Additionally, they also help in getting a driving license from the motor vehicle authority.

#19. eBook Writing

Do you know how to write an eBook and publish them? If yes, you can develop your own eBook writing business from home. Additionally, there are self-publishing platforms that help writers to publish their eBooks. You can write and sell eBooks of your own or you can do these jobs for others. Generally, Fever and Upwork are the most popular platforms for this type of online job.

#20. Editing and Proofreading

This is another lucrative business, you can consider starting from home. If you have good grammar and language knowledge, you can offer these services from your home also. Generally, several agencies and companies look for this type of service.

#21. Educational Day Camps

Educational day camps are sometimes known as summer camps. You can offer this type of service in a day-long format on weekends during school months and throughout the week in summer. However, check the local laws before commencing this business.

#22. Employee Training

Basically, employee training is traditional HR activity throughout the globe. It is an effective way of enhancing the productivity of the employees of an organization. So, the demand for this type of service is still very high. If you are an expert in this area, you can start this business even from home.

#23. Exercise Book Manufacturing

Actually, exercise books or notebooks are mandatory items for school-going children. Additionally, there are some other areas where still notebooks are used. The exercise book-making process is simple. And with some small machines and equipment, you can start the business even from home.

#24. Fashion Designing Institute

Are you a fashion designer? And do you want to start a business with your expertise? So, you must consider starting a fashion designing institute of your own. You can start the business with moderate startup capital. However, check the specific market demand before commencing the business.

#25. First-Aid Training

If you have professional expertise in first aid, you can offer first aid training to the people who want to learn it. Apart from the individuals, there are several institutions and clubs that conduct training sessions for their members. Additionally, this type of business allows your home-based operation too.

#26. Flower Arranging Courses

Do you know flower arrangements? If yes, you can teach others how to arrange flowers for creating beautiful bouquets and wreaths. Additionally, you can offer different lessons on creating interior and outdoor flower arrangements. Start the business from home and then expand.

#27. Gem Clip Manufacturing

gem clip is an important item for organizing a bunch of papers. Additionally, different types of decorative gem clips are also popular these days. You can start a gem clip-making business from home with a single machine and some hand tools.

#28. Home Tutoring

If you enjoy teaching, you can start this business at any moment in time. This is one of the most profitable zero-investment businesses in the education industry. Additionally, students, home-staying parents, and seniors can earn good money out of home tutoring.

#29. Interior Decoration Training Institute

The interior design industry is growing very fast. That is why the demand for designers is also in high demand. There are several students who look for technical and professional training in interior design courses. The business is highly profitable. However, it demands substantial capital investment.

#30. Jewelry Making Courses

If you know how to make beautiful pieces of jewelry, you can teach others. Basically, jewelry making is a profitable home-based business that ensures good revenue returns. Therefore, there are many people who look for such courses. You can start the business from home or you can establish an institute.

Related Read:   How to Start a Jewellery Designing Institute

#31. Language School

Language schools are popular since ancient times. Therefore, there are always some students who look for this type of school. You can open the school with moderate capital investment. However, you must have adequate knowledge about different types of languages that have demand in the local market.

#32. Magazine Publishing House

Initiating magazines is big business. The business demands strategic planning and substantial capital investment in the long run. However, the business is highly profitable. You will need to check the licensing issues before commencing the business.

#33. Manners Training

Starting a child’s manners instruction service is a terrific way to get into the business for yourself. The market for manners training is large. However, you’ll need to learn everything about manners that you can. Also, you can gather information by reading books on manners and proper etiquette.

#34. Martial Art School

If you are a martial art specialist, then you can consider starting this business. Basically, different types of martial arts are popular among children and young adults. Additionally, with a small space and some interior, you can open a martial art school anywhere on this globe.

#35. Music School

Broadly, you can categorize music in two ways. One is vocal and another is instrumental. Depending on your own expertise, you can open a music school with a small startup capital investment. However, you must conduct market research prior to getting the actual demand and potential competition at your location.

#36. Nursing Training School

The nursing training school is another lucrative business for entrepreneurs who want to start a business in the education industry. However, opening this type of institute demands specific permission and affiliation. Additionally, the business demands substantial capital investment too.

#37. Online Library

Online book libraries or online book renting or eLibrary is a profitable business in today’s digital era. However, like any other eCommerce business, an online library business demands technical knowledge of eCommerce, strategic planning, and moderate capital investment.

#38. Online Tutoring

If you enjoy tutoring, you can start online tutoring also. This is an emerging business in developing countries. There are several companies that offer an online platform for both teachers and students. They also take care of the payments for teachers. It is one of the most lucrative education business ideas with almost no money.

#39. Photography Academy

If you are a professional photographer and have adequate knowledge about photography, you can start this business. If you have a studio setup, you can start the academy there. Otherwise, you can also set up an academy with a small commercial location.

#40. Play School

Playschool or kindergarten is an evergreen business in the education industry. The business demands small startup capital in starting. Additionally, there are several reputed brands can find that offer franchise opportunities too. However, if you have got the confidence, then starting your own brand is always a better proposition. Preschool is among the most profitable eduction-related business ideas in India presently.

Read:   How to Start a Preschool Business in India

#41. Digital Printing Press

Generally, the printing press is a traditional business. However, printing technology is upgrading every day. Additionally, there are several printing processes for different applications. You can start a digital printing press business with moderate startup capital investment.

#42. Resume Writing Service

A resume-writing service business can be initiated on a home-based basis. Additionally, it is almost a zero-investment business one can start only with a computer and internet connection. However, the business demands adequate knowledge and tremendous skill in writing killer resumes.

#43. River Rescue Instruction

Did you know that more than 4,000 people in the United States drown each year? And most of the people are fishermen. Basically, this type, of course, offers instruction on how to rescue from revers. The business demands capital investment in purchasing equipment. However, you can operate the business on a part-time basis also.

#44. Sailing School

Do you enjoy sailing ships? And do you have adequate knowledge about how to sail ships? Then you can consider starting a sailing school of your own. The business is highly lucrative for new entrepreneurs. And you can start the business as a part-time venture also.

#45. Sales Training

Do you have sales and marketing knowledge? You can consider offering sales training services to both product and service-based companies. Basically, sales are the most important aspect of every organization. And companies pay a huge amount for training employees for increasing sales.

#46. Scuba Diving Instruction

Basically, scuba diving is underwater diving. However, here the diver uses a self-contained underwater breathing apparatus (scuba) which is completely independent of surface supply, to breathe underwater. And it demands specific skills and techniques. If you are a scuba diver and have a keen interest in teaching others, you can start this business.

#47. Self Defense Training

It is another profitable business in the education industry. There are several techniques that you can use for self-defense. Generally, men, women, and children may become your students for self-defense training classes.

#48. Sewing Classes

Initiating a sewing class business is definitely self-rewarding. The business doesn’t demand large startup capital investment. If you have adequate knowledge about sewing you can teach others. This is one of the best education-related business ideas for women or housewives also.

#49. Stress Management Courses

Nowadays, stress is a potential factor that affects productivity and overall performance. If you are a stress management expert, then you can consider starting the business from home also. Generally, several companies arrange stress management courses for their employees. And in that case, you can conduct the classes at their premises.

#50. Survival Training

This business demands adequate knowledge and a keen interest in teaching others. If you are a subject matter expert, you can consider starting this business of your own. The business is among the highly profitable education business ideas for adventurous entrepreneurs. However, it demands strategic planning and moderate capital investment.

Basically, starting a business in the education and training industry demands specific knowledge and skill. We hope, this list of profitable education business ideas will help you in making an informed decision.

Hello, I’m Rupak Chakrabarty, a passionate advocate for small and medium enterprises (SMEs) and the driving force behind MUVSI Consulting, where I serve as a dedicated small business coach. With years of experience in the entrepreneurial world and a deep-rooted commitment to helping SMEs thrive, I bring a wealth of knowledge, expertise, and guidance to aspiring and established business owners alike.

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05 Jun, 2024 | 3:46 AM IST

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IIM Bangalore launches online UG course on Digital Business, Entrepreneurship, details here

Iim bangalore has made a foray into undergraduate courses by launching a ‘digital business and entrepreneurship’ programme, which will be delivered online by the school’s digital learning initiative iimbx. the three-year programme with internship opportunities and practical projects, is set to commence in september.

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• IIM Bangalore will be the first IIM to offer a UG course
• Application process will start from June 15, 2024
• The innovative curriculum will provide the skills needed in the digital future

IIM Bangalore has ventured into undergraduate education by introducing an online programme on 'Digital Business and Entrepreneurship.' This course will be offered through the school's digital learning initiative, IIMBx. The application process for the programme will open on 15 June 2024. For more details, please visit: dbe.iimb.ac.in

IIM Bangalore will be the first IIM to offer a UG course, the classes for which will commence in September 2024. Professor Suresh Bhagavatula, senior faculty of the Entrepreneurship area of IIM Bangalore, will be the Course Director of the three-year UG programme, which will have internship opportunities and practical projects.

IIM Bangalore, renowned for its educational excellence, courses and initiatives relating to entrepreneurship, and leadership in offering Massive Open Online Courses (MOOCs), has introduced this BBA programme, marking a significant milestone for the institution. It is strategically designed to blend digital technology, business management principles and an entrepreneurial mindset, laying a robust foundation for students aspiring to succeed in the ever-evolving and competitive business landscape. The innovative curriculum will provide the skills needed in the digital future.

Professor Rishikesha T Krishnan, Director, IIM Bangalore, shared that as an outcome, the programme aims for the students to become entrepreneurs, join digital enterprises or start-ups and boost their growth, or work in traditional businesses and help in their digital progress. "The programme has been structured in keeping with the education policy and hence will have a flexible exit policy. The courses will be online and asynchronous; there will be recorded content to make them flexible as students will come from different streams. In terms of entrance, there will be a test. Overall, we will make it as engaging and interactive as possible."

Vision for India's future, addressing educational challenges and empowering through education

The new programme, aligned with the vision for India's future, will cater to the growth trajectory which necessitates a steady influx of young, innovative graduates who can catalyse progress across corporate enterprises, family businesses, and start-up ecosystems undergoing digital transformation. It will also address the educational challenges relating to providing accessible, industry-oriented, contemporary and quality educational programmes which will help boost India's Gross Enrolment Ratio (GER) in higher education, democratising education and making it inclusive.

This course provides a fusion of digital and management fundamentals and an entrepreneurial mindset that will help generate self-motivated, self-learning graduates capable of taking up challenging jobs that industries undergoing digitisation require. Today's graduates often need to be trained to be digitally ready, but tomorrow's workforce must be digitally savvy. Through interactive sessions, internship opportunities and practical projects, students will be immersed in a dynamic learning environment that simulates real-world challenges and helps hone vital skills for their future careers.

NETWORKING AND COLLABORATION

According to the NIRF ranking, IIM Bangalore is one of the top-ranked management institutes in India.

IIM Bangalore has also been a pioneer in online education. It has been one of the most significant contributors within the management domain on the global MOOC platform edX by offering more than 75 courses that have millions of participants. In addition, the school's entrepreneurship training programmes, like the Management Programme for Entrepreneurs and Family Businesses, Goldman Sachs 10000 Women, etc., are among the top programmes in the country.IIMB is the coordinating institute for management education for SWAYAM, the Government of India.

Professor Vasanthi Srinivasan, Chairperson of digital Learning and faculty of the Organisational Behavior& Human Resources Management area of IIMB, explaining the programme structure, said, "In terms of the asynchronous element, we are looking at four components, including faculty videos, assigned readings, ungraded assignments as assessments, and depending upon the course one could have a project or be able to watch interviews of people and look at perspectives that they bring, or it could be working through a simulation"

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Modi claims victory in India’s election but drop in support forces him to rely on coalition partners

Indian Prime Minister Narendra Modi’s coalition won a majority in parliament in the country’s staggered election, according to official results released early Wednesday by India’s Election Commission. (AP Video: Piyush Nagpal and Rishi Lekhi)

India began counting more than 640 million votes Tuesday in the world’s largest democratic exercise, which was widely expected to return Prime Minister Narendra Modi to a third term after a decade in power. (AP/Shonal Ganguly)

Supporters of Congress Party dance as they celebrate their party’s lead during the counting of votes in India’s national election in Mumbai, India, Tuesday, June 4, 2024. (AP Photo/Rafiq Maqbool)

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A supporter of Shiv Sena (Uddhav Balasaheb Thackeray) dances as he celebrates with others their party’s lead during the counting of votes in India’s national election in Mumbai, India, Tuesday, June 4, 2024. (AP Photo/Rafiq Maqbool)

Election officials carry sealed electronic voting machines at a counting center in Mumbai, India, Tuesday, June 4, 2024. India on Tuesday started counting votes from its staggered, six-week election that was seen as a referendum on Prime Minister Narendra Modi’s decade in power and was expected to give him a third term in office. (AP Photo/Rafiq Maqbool)

Congress Party leader Rahul Gandhi, center, leaves the party headquarters with his sister and party leader Priyanka Gandhi Vadra after addressing a press conference in New Delhi, India, Tuesday, June 4, 2024. (AP Photo/Altaf Qadri)

Bharatiya Janata Party (BJP) supporters shout slogans as they celebrate their party’s lead during the counting of votes outside the party office in Srinagar, Indian controlled Kashmir, Tuesday, June 4, 2024. (AP Photo/Dar Yasin)

Samajwadi Party supporters dance as they celebrate their party’s lead during the counting of votes in India’s national election in Lucknow, India, Tuesday, June 4, 2024. (AP Photo/Rajesh Kumar Singh)

Bharatiya Janata Party (BJP) supporters dance inside the party office after hearing of a candidate’s victory during the counting in India’s national election, in New Delhi, India, Tuesday, June 4, 2024. Prime Minister Narendra Modi’s Hindu nationalist party showed a comfortable lead Tuesday, according to early figures reported by India’s Election Commission, but was facing a stronger challenge from the opposition than had been expected. (AP Photo/Manish Swarup)

A band plays music as Bharatiya Janata Party (BJP) supporters dance inside the party office after hearing of a candidate’s victory during the counting in India’s national election, in New Delhi, India, Tuesday, June 4, 2024. xPrime Minister Narendra Modi’s Hindu nationalist party showed a comfortable lead Tuesday, according to early figures reported by India’s Election Commission, but was facing a stronger challenge from the opposition than had been expected. (AP Photo/Manish Swarup)

Bharatiya Janata Party (BJP) supporters dance at the party office during the counting in India’s national election, in Guwahati, India, Tuesday, June 4, 2024. Prime Minister Narendra Modi’s Hindu nationalist party showed a comfortable lead Tuesday, according to early figures reported by India’s Election Commission, but was facing a stronger challenge from the opposition than had been expected. (AP Photo/Anupam Nath)

Trinamool Congress Party supporters watch news on television at a roadside stall filled with portraits of Chief Minister Mamata Banerjee and her nephew Abhishek Banerjee during the counting of votes in India’s national election in Kolkata, India, Tuesday, June 4, 2024. Prime Minister Narendra Modi’s Hindu nationalist party showed a comfortable lead Tuesday, according to early figures reported by India’s Election Commission, but was facing a stronger challenge from the opposition than had been expected. (AP Photo/Bikas Das)

Faces of Trinamool Congress Party supporters smeared with green colour celebrate the election results in Kolkata, India, Tuesday, June 4, 2024. Prime Minister Narendra Modi’s Hindu nationalist party showed a comfortable lead Tuesday, according to early figures reported by India’s Election Commission, but was facing a stronger challenge from the opposition than had been expected. (AP Photo/Bikas Das)

A worker carries a banner of Bharatiya Janta party featuring Indian Prime Minister Narendra Modi to be put up outside party headquarters in New Delhi, India, Tuesday, June 4, 2024. India began counting more than 640 million votes Tuesday in the world’s largest democratic exercise, which was widely expected to return Prime Minister Narendra Modi to a third term after a decade in power. (AP Photo/Dinesh Joshi)

A Congress party supporter waves an Indian flag as others follow proceedings of vote counting on a giant screen at their party headquarters in New Delhi, India, Tuesday, June 4, 2024. India was counting more than 640 million votes cast over the past six weeks in the world’s largest democratic exercise, which was widely expected to give Prime Minister Narendra Modi a third five-year term when the final result is declared later Tuesday. (AP Photo/Altaf Qadri)

Congress party supporters cheer as they follow proceedings of vote counting at their party headquarters in New Delhi, India, Tuesday, June 4, 2024. India began counting more than 640 million votes Tuesday in the world’s largest democratic exercise, which was widely expected to return Prime Minister Narendra Modi to a third term after a decade in power. (AP Photo/Altaf Qadri)

Dravida Munnetra Kazhagam (DMK) party supporters celebrate as they follow proceedings of the vote counting at their party headquarters in Chennai, India, Tuesday, June 4, 2024. India began counting more than 640 million votes Tuesday in the world’s largest democratic exercise, which was widely expected to return Prime Minister Narendra Modi to a third term after a decade in power. (AP Photo/Mahesh Kumar A.)

A Bharatiya Janta Party supporter prepares to offer prayers to the cut-out of Indian Prime Minister Narendra Modi outside their party headquarters in New Delhi, India, Tuesday, June 4, 2024. India began counting more than 640 million votes Tuesday in the world’s largest democratic exercise, which was widely expected to return Prime Minister Narendra Modi to a third term after a decade in power. (AP Photo/Manish Swarup)

Highlights from India’s election results: Catch up on AP’s coverage as results were tallied .

NEW DELHI (AP) — Prime Minister Narendra Modi declared victory Tuesday for his alliance in India’s general election, claiming a mandate to push forward with his agenda, even though his party lost seats to a stronger than expected opposition, which pushed back against his mixed economic record and polarizing politics.

“Today’s victory is the victory of the world’s largest democracy,” Modi told the crowd at his party’s headquarters, saying Indian voters had “shown immense faith” both in his party and his National Democratic Alliance coalition.

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Official results from India’s Election Commission showed the NDA won 286 seats, more than the 272 seats needed to secure a majority but far fewer than had been expected.

For the first time since his Hindu nationalist Bharatiya Janata Party swept to power in 2014, it did not secure a majority on its own, winning 240 seats —- far fewer than the record 303 it won in the 2019 election.

That means Modi will need the support of other parties in his coalition — a stunning blow for the 73-year-old, who had hoped for a landslide victory.

The party may now be “heavily dependent on the goodwill of its allies, which makes them critical players who we can expect will extract their pound of flesh, both in terms of policymaking as well as government formation,” said Milan Vaishnav, director of the South Asia Program at the Carnegie Endowment for International Peace.

More than 640 million votes were cast in the marathon election held over a span of six weeks in the world’s largest democratic exercise.

In the face of the surprising drop in the BJP’s support, challengers claimed they had also won a victory of sorts, with the main opposition Congress party saying the election had been a “moral and political loss” for Modi.

“This is public’s victory and a win for democracy,” Congress party President Mallikarjun Kharge told reporters.

Despite the setback, Modi pledged to make good on his election promise to turn India’s economy into the world’s third biggest, from its current fifth place, and not shirk with pushing forward with his agenda.

He said he would advance India’s defense production, boost jobs for youth, raise exports and help farmers, among other things.

Congress party supporters cheer as they follow proceedings of vote counting at their party headquarters in New Delhi, India, Tuesday, June 4, 2024. (AP Photo/Altaf Qadri)

“This country will see a new chapter of big decisions. This is Modi’s guarantee,” he said, speaking in the third person.

Many of the Hindu nationalist policies he’s instituted over the last 10 years will also remain locked in place.

Modi’s win was only the second time an Indian leader has retained power for a third term after Jawaharlal Nehru, the country’s first prime minister. Before Modi came to power, India had coalition governments for 30 years.

The opposition INDIA coalition won 225 seats and was leading in five others yet to be called early Wednesday morning.

Congratulations for Modi from leaders of regional countries including neighboring Nepal and Bhutan flowed in, while the White House commended India for its “vibrant democratic process.”

In his 10 years in power, Modi has transformed India’s political landscape, bringing Hindu nationalism , once a fringe ideology in India , into the mainstream while leaving the country deeply divided.

His supporters see him as a self-made, strong leader who has improved India’s standing in the world. His critics and opponents say his Hindu-first politics have bred intolerance while the economy, one of the world’s fastest-growing, has become more unequal.

For Payal, a resident of the northern city of Lucknow who uses only one name, the election was about the economy and India’s vast number of people living in poverty.

“People are suffering, there are no jobs, people are in such a state that their kids are compelled to make and sell tea on the roadside,” Payal said. “This is a big deal for us. If we don’t wake up now, when will we?”

Rahul Gandhi, the main face of the opposition Congress party, said he saw the election numbers as a message from the people.

“The poorest of this country have defended the constitution of India,” he told a news conference.

Modi’s popularity has outstripped that of his party’s during his first two terms in office, and he turned the parliamentary election into one that more resembled a presidential-style campaign , with the BJP relying on the leader’s brand.

“Modi was not just the prime campaigner, but the sole campaigner of this election,” said Yamini Aiyar, a public policy scholar.

Under Modi’s government, critics say India’s democracy has come under increasing strain with strong-arm tactics used to subdue political opponents, squeeze independent media and quash dissent. The government has rejected such accusations and says democracy is flourishing.

Economic discontent has also simmered under Modi. While stock markets have reached record-highs, youth unemployment has soared, with only a small portion of Indians benefitting from the boom.

As polls opened in mid-April, a confident BJP initially focused its campaign on “Modi’s guarantees,” highlighting the economic and welfare achievements that his party says have reduced poverty. With Modi at the helm, “India will become a developed nation by 2047,” he repeated in rally after rally.

But the campaign turned increasingly shrill, as Modi ramped up polarizing rhetoric that targeted Muslims, who make up 14% of the population, a tactic seen to energize his core Hindu majority voters.

The opposition INDIA alliance attacked Modi over his Hindu nationalist politics, and campaigned on issues of joblessness, inflation and inequality.

“These issues have resonated and made a dent,” added Aiyar, the public policy scholar.

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June 4, 2024 - Modi declares victory in India election as BJP party faces shock setbacks

By Rhea Mogul, Jessie Yeung, Diksha Madhok, Antoinette Radford and Tori B. Powell, CNN

Our live coverage for the day has ended. Follow the latest India election news  or read through the updates below.

Photos: Scenes from India's general election

The votes were counted Tuesday after the world's largest election was held in India.

From April 19 to June 1, more than 640 million people cast their vote at polling stations from the high peaks of the Himalayas to the remote jungles of the west.

Prime Minister Narendra Modi  declared victory on Tuesday – but his goal of winning an unassailable majority lay in tatters with early results showing voters reduced the extent of his party’s grip on power.

Analysis: Modi, Ambani and Adani — the men shaping India’s economy 

Analysis from CNN’s Diksha Madhok 

In less than a decade, Asia’s richest man Mukesh Ambani has upended India’s telecom sector and become a top player in sectors ranging from media to retail as chairman of India’s most valuable private company: Reliance Industries.  

His ambition and breathless pace of expansion is matched by Gautam Adani, founder of the Adani group, who helms businesses ranging from ports and power to defense and aerospace. 

Reliance Industries and the Adani Group are sprawling conglomerates worth over $200 billion each, with businesses in sectors ranging from fossil fuels and clean energy to media and technology. 

Investors have been cheering the duo’s ability to adroitly bet on sectors prioritized for development by Prime Minister Narendra Modi. 

As a result, these three men — Modi, Ambani and Adani — are playing a fundamental role in shaping the economic superpower India will become in the coming decades. 

The South Asian country is poised to become a 21st-century economic powerhouse, offering a real alternative to China for investors hunting for growth and manufacturers looking to reduce risks in their supply chains. 

Worth $3.7 trillion in 2023, India is the world’s fifth largest economy, jumping four spots in the rankings during Modi’s decade in office and leapfrogging the United Kingdom. 

Sustained expansion will push India higher up the ranks of the world’s biggest economies, with some observers forecasting the South Asian nation to become number three behind only the US and China by 2027. 

Despite these successes, soaring youth unemployment and inequality remain stubbornly persistent problems. In 2022, the country ranked a lowly 147 on gross domestic product (GDP) per person, a measure of living standards, according to the World Bank. 

To spur growth, the Modi government has begun a massive infrastructure transformation and heavily promoting digital connectivity — with Adani and Ambani becoming key allies. 

Both tycoons are considered vocal champions of Modi, and prominent politicians from opposition parties in India have often questioned Modi’s ties with India’s super-rich. 

Read the full analysis.  

CNN’s Jessie Yeung contributed to this report from Mumbai.  

Analysis: Is India's free press not so free after a decade of Modi?

Analysis from CNN’s Aishwarya S. Iyer 

India is one of the largest media markets in the world , according to Reporters Without Borders (RSF), with more than 20,000 daily newspapers across the country and about 450 privately owned channels dedicated to news, which broadcast in dozens of languages. 

Yet despite its size and diversity, critics say the media industry is growing increasingly subservient to Modi’s government.  

“There was a blend of public service, public interest and corporate private media that served a burgeoning urban middle class, but also showed interest in issues of rural development. Journalists were respected… Regulatory mechanisms were weak but not completely absent,” said Shakuntala Banaji, media professor at the London School of Economics.  “They have been all but destroyed in the last 10 years.” 

India fell 25 places on the Press Freedom Index between 2015 and 2023, to 161st place — below neighboring Pakistan, Sri Lanka, and Nepal. In the latest index for this year it rose slightly to 159th place but remains below all neighbors except Bangladesh (165th). 

“There has been a sharp deterioration in the status of media over the last 10 years,” Committee to Protect Journalists (CPJ) India representative Kunal Majumder told CNN, adding that this included imprisonment and invoking terror laws to criminalize journalists. 

There has also been an uptick, it said, in the use of anti-terror laws — which allow for detention without trial or charge for up to 180 days — against reporters. 

Prime Minister Narendra Modi has not taken a single solo press conference in his decade-long rule. 

The government of the popular but divisive leader stands accused by opponents of suppressing media pluralism. 

Modi critics fear further erosion of the protections afforded to India’s free press if he is elected. 

Meet the winners of India's economic boom 

From CNN's Jessie Yeung, Priti Gupta and Esha Mitra 

More than 40% of India’s 1.4 billion people are under 25: a tech-savvy and mostly English-speaking labor force. Like millions of migrants, many of them are drawn to the country’s financial capital Mumbai, full of aspiration and ambition. And it’s stories like these that inspire them. 

The tech developer: Growing up in the slums of Mumbai, Javed Khatri never used a smartphone or computer.  

“In the region where I used to stay, one of the best things that one could think of was just to complete 10th grade, and then work at a call center or sell vegetables or work at a garage or do some kind of odd jobs,” says Khatri, now 30. “That was our topmost ambition.” 

But unlike many children in the slums, he completed 10th grade – the first person in four generations of his family to do so – then studied computer science at an engineering college.  

He is now building an online platform to connect tech firms with engineers. He moved his family out of the slum, and supports his parents. Both his siblings went to college and pursued their own careers. 

None of this would have been possible a generation ago, he says. 

The influencer: Apoorva Mukhija hadn’t planned to be a content creator, so after graduation she took a job with a tech firm in Bangalore, the southern city known as “India’s Silicon Valley.” 

“Then one day I just woke up, realized … (my job) just didn’t pay as well as content did, and I hated living in that city,” Mukhija, 22, tells CNN from a pastel-pink couch at her new apartment in Mumbai, which she says is her “dream city.” 

Her career has thrived, winning her recognition from local media and amassing 1.3 million Instagram followers. 

The internet holds a wealth of opportunities for young Indians. The country’s influencer marketing industry is expected to be worth more than $281 million in 2024, according to consultancy EY India. Smartphones and social media are fueling this growth.  

The shoemaker: At age 13, Jameel Shah ran away from his village in Bihar, India’s poorest state, where his father wasn’t earning enough from farming to send the kids to school.  

In Mumbai, he saw an opportunity in the expensive imported dance shoes required for dance classes. 

He took two samples back to the narrow alleys of Dharavi, a hub for leather and textile manufacturers. With their expertise, and his own experience working in bag and wallet factories, Shah began experimenting. 

The business grew, attracting stylists and choreographers who redistributed the shoes to dance studios. And they even made it onto the big screen. 

Almost two decades later, Shah Shoes has helped support his family. He’s bought a house for his parents and started an education center in his home village teaching literacy to those who can’t afford school. 

A key tool was the rise of social media, particularly Facebook, helping him find customers – which Shah credited to Prime Minister Modi’s push for a “digital India.” 

Read the full story.  

Analysis: Under Modi, India's military has grown stronger 

Analysis from CNN’s Brad Lendon 

India’s armed forces, the world’s second-largest in terms of personnel, have made big improvements in their abilities under Prime Minister Narendra Modi — but face challenges no matter who wins the election, an analyst said. 

Viraj Solanki, a research fellow at the International Institute for Strategic Studies, said the armed forces have centralized control under Modi while making improvements to joint operations based on the theater where forces are deployed, rather than what each service would like to do. 

Those include setting up integrated battle groups along the country’s borders with China and Pakistan, Solanki said. 

China, whose People’s Liberation Army is the world’s biggest military force, represents India’s biggest worry going forward, he said. 

“India’s ‘military clout’ remains clearly below China’s” and can be expected to remain so, especially since Beijing’s defense budget is three times as large as New Delhi’s, Solanki added.  

The Modi government has stepped up defense ties with the United States, Japan and Australia — members of the Quad partnership along with India — as a way to offset China’s advantages. 

But Solanki said improvements to the Indian military are hamstrung by two key factors. More than half of its defense budget is spent on personnel and pensions, and much of its hardware is of Russian or Soviet origin, meaning spare parts and upgrades may be in short supply as Moscow’s war in Ukraine soaks up those resources. 

Analysis: India has grown closer to US under Modi 

From CNN’s Rhea Mogul  

Indian Prime Minister Narendra Modi was once shunned by the United States.  

Denied a visa for “severe violations of religious freedom,” he was effectively banned from entering the country for nearly a decade.  

But in the years since that ban was lifted, Modi has been progressively embraced by the White House. 

While the US has positioned itself as a democratic protector in an increasingly populist and polarized era, it has seemingly turned a blind eye to New Delhi’s alleged human rights abuses at home — where the ruling Bharatiya Janata Party has come under scrutiny from rights groups and opposition lawmakers for its increasingly strident brand of Hindu nationalist politics and an ongoing crackdown on dissent. 

Modi and India, the world’s largest democracy, are necessarily a lynchpin in Biden’s strategy in Asia. As the world’s most populous country, no major global challenge, from climate change to advances in technology, can be addressed without India’s buy-in, in Biden’s view.   

Both New Delhi and Washington are becoming increasingly uneasy about Beijing’s growing military might, aggressive territorial claims on land and at sea, and growing economic influence over its smaller neighbors. 

In an era of growing tensions between the US and China, there are few partners that Biden is more eager to cultivate. 

What's changed since India's first election? 

From Esha Mitra in New Delhi 

India’s first general elections began in October 1951, four years after it gained independence from British rule, and soon after it became a republic in 1950.  

The election lasted about four months and the Indian National Congress emerged victorious in February 1952.  

Population boom: India then had a population of about 361 million people with 173 million registered electors.  

Since then, the population has increased nearly four-fold to 1.429 billion , with more than five times the number of eligible voters, according to the Election Commission of India. 

From paper to voting machines: In the first elections, Indians used paper ballots to cast their votes.  

Electronic voting machines were first used in the state of Kerala in 1982. But because there was no law prescribing their use, the Supreme Court struck down that election. In 1989 laws were amended to allow the use of voting machines after consensus was reached.  

In recent years, the validity of voting machines has again been questioned — this time by opposition parties that say they are being misused to favor the ruling Bharatiya Janata Party (BJP) — an allegation the BJP denies. 

In an India divided by prosperity and poverty, whose dreams come true?

From CNN's Jessie Yeung, Priti Gupta and Esha Mitra

At 7 a.m., Rupali Rao Kilare starts getting ready for the day in the cramped home she shares with five family members.

Though the sun has long risen, some alleys remain pitch dark as she weaves through the slum where she lives in Mumbai’s Goregaon West neighborhood, its narrow walls wedged between tightly packed buildings that block the light.

Kilare, 22, must hurry to beat the crowds at the slum’s communal toilets, before taking a three-wheeled auto-rickshaw to her boss’ home for her cleaning shift.

Just 3 miles (about 5 kilometers) away in Goregaon East, Shreya Verma, 26, stirs awake in her air-conditioned bedroom, pulls back the curtains and takes in the view of greenery and high-rise buildings.

Throwing on a blazer and heels, she hops in an Uber to her marble-floored office at an international tech firm.

Though the two women are separated by only a few years in age and a 20-minute drive, their starkly different lives illustrate India’s deepening wealth divide – and the inequality that has empowered some to reach new heights alongside the country’s fast-growing economy, while others are left behind.

That inequality has come under particular scrutiny during India's election.

Though Prime Minister Narendra Modi has been credited with advancing India’s $3.7 trillion economy and bringing the country closer to becoming a global superpower, India remains a largely impoverished nation and its wealth gap is more unequal than it was during British rule.

Read the full story.

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Is live commerce the future of online shopping? Inside Amazon India's push to empower creators

Can amazon crack the code of live commerce in india let's have a close look at the tech giant's ambitious creator-first play..

• Updated Jun 04, 2024, 6:49 AM IST

Amazon is setting its sights on a more dynamic and interactive shopping experience: live commerce. While still nascent in India, Amazon sees huge potential in this trend, particularly within its vast and diverse marketplace. But rather than relying solely on big-budget, celebrity-driven productions, Amazon is going all-in on empowering individual creators to become the next generation of online salespeople through its Amazon Live platform.

This strategy includes the recent launch of Amazon's first-ever "Creator University" in India, a comprehensive program designed to educate and equip influencers with the knowledge, tools, and community support to thrive within the Amazon ecosystem.

To understand this ambitious, creator-first approach, Business Today's Pranav Dixit sat down with Kishore Thota, Director of Shopping Experience, India & Emerging Markets at Amazon. He provided insights into the early impact of Amazon Live, the evolving tools being used to support creators, and the unique challenges and opportunities of building a live commerce ecosystem in India.

PD: How has Amazon's Influencer Program impacted the presence and influence of Amazon Live Commerce on both creators and customers? 

Kishore Thota: Amazon recognises the power of creators and their content. That is why we have invested heavily in building a thriving two-sided marketplace where creators and customers connect. Dedicated teams across product and business functions work tirelessly to develop programs and features that benefit both sides.

We believe creators are essential to serving our customers' needs. Their content drives brand awareness, product recall, positive brand image, customer loyalty, and ultimately, sales. By fostering a platform where creators flourish and earn recognition, income, and audience love, we create a win-win situation. Creators connect with their audience on Amazon, enriching the customer experience and encouraging further shopping. This, in turn, fuels the creation of even more high-quality content, propelling the flywheel forward.

The Amazon Influencer program is Amazon’s flagship affiliate marketing program. A creator can sign up with their social handle and if they meet all the criteria they can become a part of the program, earning commissions as they put Amazon affiliate links in their social posts on their own channel.

Amazon Live is an on-site on-app influencer-led program that offers customers an interactive, social and entertaining way to shop, as they interact with trusted influencers and shop selections from livestreams. Launched in IN in Sep ’22, Amazon Live addresses customers’ needs around product discovery, focused expertise, trust (through the influencer), and value. 

PD:  I'm keen to understand any measurable outcomes or observed trends resulting from this program.

Kishore Thota: Helping creators succeed is a top priority for Amazon's creator programs. We have observed that creators who prioritise commerce — those who inspire and guide their audiences, actively engage through chat, and curate high-quality products from across the vast Amazon marketplace — thrive on our platform. These skills differ significantly from those required for branded content creation, demanding a strong consumer focus. This consumer-centric approach also allows nano and micro-influencers to excel and resonate deeply with Amazon's diverse customer base. 

Over the past year, Amazon Live has reached a impressive 4 million customers through a combination of flagship shows and ongoing livestreams. This engaged audience generated a lively atmosphere with over 6 lakh chat messages during these live events. Likewise, in 2023, close to 18,000 creators in the Amazon Influencer Program drove over 525 million product views to Amazon from their social media channels.

PD: What tools, resources, and support mechanisms does Amazon provide to empower creators participating in its Live Commerce initiatives?  Can you share insights into the support infrastructure offered to creators that would shed light on the holistic approach adopted by Amazon to nurture talent in the creator economy?

Kishore Thota: The creator landscape in India is unique. While commerce-focused creators have found success in other markets, India has yet to see a large number of creators thrive solely through this approach. Amazon recognises this gap and is committed to fostering a thriving community of commerce-first creators in the country.

We understand that education and support are crucial for creators' success. We are fostering a vibrant creator community in India. We host creator events four times a year, maintain an active community channel on Instagram, and have a dedicated Discord server for creators to connect and share ideas.  Last year, we saw several Indian creators represent the country at the prestigious International Creator Summit in San Diego.

For creators who are particularly passionate about Amazon Live, we offer the Live Accelerator program. Launched in 2023, this program pairs promising creators with a full production crew – including experts in research, scripting, directing, and styling.  Over a 12-week period, creators have the opportunity to hone their skills, collaborate with a professional team, and culminate in the creation of their own unique 12-week mini-series, complete with promotional materials. The Live Accelerator program is a fantastic opportunity for creators to gain valuable experience and exposure within the Amazon Live ecosystem.

By fostering a supportive community, and offering targeted programs like the Live Accelerator, Amazon is dedicated to empowering commerce-focused creators in India and helping them achieve success on the platform. 

In addition, Amazon Live takes a multifaceted approach to engaging audiences. While organic creator content forms the backbone of the platform, we also strategically invest in producing our own flagship shows. These high-profile programs feature established creators within key product categories, drawing viewers through their familiarity and expertise. To generate excitement and maximise viewership, these flagship shows are heavily promoted across Amazon's internal platforms and external digital channels. 

This commitment to quality content was evident during the recent Amazon Great Indian Festival. We created two innovative "shoptainment" shows, a unique blend of shopping and entertainment experiences. The first, "Deal Maange More," was a quiz and challenge game hosted by the popular duo Sumukhi Suresh and Kumar Varun. Guest creators joined the fun, participating in challenges while revealing the most anticipated deals of the festive season. The second show, "Daily Deal Dhamaka," offered a live extravaganza hosted by Varun Thakur. This program combined lively banter and entertainment with primetime shopping experiences. Key creators and experts joined Varun, showcasing products and interacting directly with live Amazon customers.

These flagship shows exemplify Amazon Live's commitment to creating engaging content. By offering a blend of entertainment and product discovery, they seamlessly integrate the shopping experience within a captivating viewing experience.

Dhananjay Bhosle and Vineet Malhotra are two of the top influencers on Amazon Live. Here's what they have to say on Amazon Live and the world of live commerce.

Dhananjay Bhosale: Amazon Live has provided a more engaging way to connect with my audience. Unlike traditional methods, Amazon Live allows for real-time interaction, enabling me to address viewers' specific needs and personalise recommendations. This shift towards a more interactive approach has been impactful. 

As an Amazon Live streamer, I have the freedom to recommend products based on my experience, fostering trust with my viewers. This authenticity is crucial in the world of influencer marketing, where transparency is key.

I typically stream 1-2 times a week, attracting 100-20,000 viewers per session. Strategic timing, like during major sales events, further enhances engagement. Partnering with brands like Sony, Boat, and Redmi for branded streams has provided me unique opportunities to showcase products in-depth, enriching the overall viewing experience. An additional benefit is that it has also augmented my income, further enhancing the overall outcome.

Amazon Live has not only expanded my reach within the e-commerce ecosystem but has also enriched my connection with my audience, making every stream a fulfilling, rewarding experience.

Vineet Malhotra: In 2020, I took a leap and joined the Amazon Influencer program. It was a turning point in my journey. While the initial earnings were modest, they were a real motivator. I started focusing on creating content about electronic appliances, and soon discovered my niche in testing and reviewing products. What began with televisions and air conditioners quickly expanded. The Amazon influencer program provided invaluable support as I delved into a wider range of categories, from refrigerators to washing machines. I found myself creating comprehensive comparison videos to help my audience make informed choices. The program truly propelled me forward when Amazon recognised my dedication and invited me to join their Live program. Live streaming allowed for a whole new level of engagement. I could directly address my audience's questions and concerns in real-time. It wasn't just about promoting products anymore; it became about providing valuable insights and guidance.

The results have been incredible. My initial earnings have multiplied by five! But the most rewarding aspect goes beyond the numbers. It's the meaningful interactions with my audience that truly validate my efforts. Every week, I receive messages from satisfied customers who made purchases based on my recommendations. This reinforces my commitment to creating authentic and helpful content. I independently promote my live streams, knowing that each session has the potential to reach thousands of viewers seeking guidance on their next appliance purchase.

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IIM B Launches Online BBA in Digital Business And Entrepreneurship; Prof. Suresh Bhagavatula Shares Course Insights

The three-year programme with internship opportunities and practical projects, is set to commence in september.

The Indian Institute of Bangalore (IIM Bangalore) has launched an online undergraduate programme on Digital Business and Entrepreneurship. The three-year programme with internship opportunities and practical projects, is set to commence in September. The application process for the programme will open on 15 June 2024. IIMB will be the first IIM to offer a UG course, the classes for which will commence in September 2024. Prof. Suresh Bhagavatula, senior faculty of the Entrepreneurship area of IIMB, will be the Course Director of the three-year UG programme, which will have internship opportunities and practical projects.

IIM Bangalore, renowned for its educational excellence, courses and initiatives relating to entrepreneurship, and leadership in offering Massive Open Online Courses (MOOCs), has introduced this BBA programme marking a significant milestone for the institution. It is strategically designed to blend digital technology, business management principles and an entrepreneurial mindset, laying a robust foundation for students aspiring to succeed in the ever-evolving and competitive business landscape. The innovative curriculum will provide the skills needed in the digital future.

In conversation with ABP Live, Prof. Suresh Bhagavatula, Programme Director, BBA DBE at IIM Bangalore and Faculty in the Entrepreneurship Area shared important information on programme.

Edited excerpts from the interview:

Q 1. What are the eligibility criteria to enroll in these courses?

Prof. Suresh Bhagavatula: Eligibility The programme is open to Indian Nationals. 

The basic eligibility criteria for applying to the Programme include the following: 

12th or equivalent: 

• A minimum of 60% marks or equivalent CGPA in recognized 12th or equivalent board exams for General category, NC OBC & EWS Category candidates
• 55% marks or equivalent CGPA for SC, ST & for PWD candidates with 40% or more disability
•  Pass certificate of any recognized class 10 board 

Q 2. How is this online degree different from a residential programme, and how much value will it hold?

Prof. Suresh Bhagavatula: IIMB is proud to be the first among the IIMs to offer a three-year, market-aligned online degree programme designed for the Digital First Economy. This is a flexible, self-paced programme. Despite being online, learners benefit from IIMB's world-class faculty, ensuring high-quality, industry-relevant instruction. The programme's scalability makes IIMB's education accessible to a diverse audience of students, fostering a rich learning environment. Focused on skill enhancement, the curriculum equips students with practical, industry-relevant skills and knowledge for immediate application in today's fast-paced digital landscape, offering a prestigious degree while pursuing work/ another study programme or a business.

Also Read: BMC Medical College Interns Not Getting Hiked Stipend, May Go On Strike

Q 3. Is there flexibility in the course schedule to accommodate working professionals? Please explain some details on the structure and design of the programme.

Prof. Suresh Bhagavatula: IIMB's online programmes go the extra mile to accommodate working professionals with busy schedules. The asynchronous approach offers complete flexibility. Students can access pre-recorded lectures and coursework materials 24/7, allowing them to learn and complete assignments at their own pace. The programme structure includes pre-recorded lectures, interactive sessions & assignments, and real-world projects, with one in-center assessment per term. Additionally, the programme recognises that working professionals have varied goals.  Participants can choose from multiple exit points, opting for a focused certificate programme or a full degree for a more comprehensive education.

Q 4. Will these online programmes provide on-campus placement?

Prof. Suresh Bhagavatula: A cornerstone of the programme involves facilitating student networking opportunities through collaborative projects, local engagements, and institutional events. Students expand their horizons by fostering connections within the digital, business, and entrepreneurial spheres, cultivate essential relationships, and unearth pathways to diverse career opportunities.

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