new product marketing presentation

Of course, both marketing and product marketing help a company generate revenue, but while the former pulls many levers to make that happen, product marketing only has eyes for the product's success. (How romantic.)

Product Marketing Goals

Moving right along, product marketing is usually implemented with six goals in mind:

1. To know your audience better than anyone.

A great product marketing strategy helps your target audience see the value of having your product in their lives. That said, one of the primary goals of product marketing is understanding your customer’s needs, wants, and interests and determining how your business can help.

People need to know you “get them,” and that’s product marketing’s job.

2. To effectively target your buyer persona(s).

Once product marketing understands your audience, they need to define your specific buyer persona (s) and refine your marketing tactics accordingly.

This detailed understanding of your target audience and how they interact with your product is what can make product marketing critical to scaling your product and ensuring its longevity, but more on that later.

3. To understand and outdo your competitors.

Bringing a new product to market is like trying to be a thought leader on LinkedIn — crowded. You will have competition, and if you want to rise above it, you have to know what you’re up against.

What are your competitor’s key features and benefits? What ideas haven’t they explored? What does their product offer that yours doesn’t?

Let’s say I take off my writer hat for a minute and magically become a product marketer for HubSpot. Salesforce would be an obvious competitor for me to research. I might identify that HubSpot allows me to nurture leads without manual maintenance, whereas Salesforce is not designed to nurture leads.

This insight should be incorporated into your product marketing strategy to give you an extra edge.

4. To differentiate your product in the market.

Sneakers are a dime a dozen today, so how has Nike managed to rise to the top? Differentiation .

To stand out in your market, you must be loud about your differentiators. You need to offer something unique that forces consumers to pay attention. This might be quality, a fun personality, or something to aspire to (like Nike’s elite athletes) .

Product marketers are in charge of finding and drilling into those differentiators.

5. To get marketing, product, and sales teams on the same page.

If you go into a car dealership and one salesperson tells you car A is rated the highest in safety, but then another tells you car B is, you’ll be confused. You probably won’t want to buy your new car from salesperson A or B because you don’t know who or what to believe. Consistency is important.

That’s why, once positioning is nailed down, product marketing must drive the adoption of that positioning to your company’s internal teams.

Marketing, product, and sales teams regularly communicate about your product; they must be aligned on what to say.

This means defining, documenting, and communicating talking points around your product’s:

Key features and benefits

Value proposition

Price point

Positioning

6. To boost revenue and improve sales.

This may seem obvious, but product marketing is ultimately working to boost revenue and improve sales. All other goals roll up to this.

So, how do these goals translate into specific tasks and responsibilities?

Product Marketing Responsibilities

• Researching and monitoring your target audience.
• Ensuring your product meets the needs of your target audience.
• Determining your product’s positioning in the market.
• Creating, managing, and carrying out your product marketing strategy.
• Enabling sales to attract the right customers for your new product.
• Influencing marketing strategy and product development.
• Keeping your product relevant over time.

Like many things in business, product marketing responsibilities may vary based on your industry, company, products, company size, and resources.

If you’re working as a product marketer at a startup, for example, you may also find yourself creating content for the broader marketing team due to limited resources and budget. I encountered this a lot with agency clients who came to us with big dreams and small budgets. As they grew, product marketing began to play a separate, equally important role.

When companies reach this point, the goals I mentioned earlier lend themselves to seven common product marketing responsibilities. Let’s run through them:

1. Researching and monitoring your target audience.

As a product marketer, your primary focus is on your target audience and narrowing it down to specific buyer personas.

This means researching them thoroughly and staying apprised of any changes in their behaviors, wants, or needs. These insights are key to addressing your audience's challenges in your messaging and helping your product team iterate to stay relevant.

Pro tip: Use templates to create buyer personas for your business. A formal document about whom you’re catering to can help align different teams in your business.

2. Ensuring your product meets the needs of your target audience.

If your audience does not want or need your product, no amount of marketing will sell it. As a product marketer, it’s your responsibility to make sure there’s a fit.

Your buyer persona and target audience research will uncover the pain points and challenges your product should solve. If your product doesn’t meet these, buyers will have no reason to make the purchase or choose your product over others.

In product marketing, you must understand “why” your buyer needs your product. If that’s unclear, a larger product-market fit issue may be at play.

3. Determining your product’s positioning in the market.

Are you the most affordable option? The most reliable? The most user-friendly? Think of product positioning as telling your product’s story . As a product marketer, you should craft a story around the value of your product that will resonate with your buyers; a story they’ll want to be a part of.

So, what does this look like?

Good product positioning typically tells an audience three things:

1. What your product brings to the market

2. How it compares to others (aka your competitors)

3. How it should be viewed by customers

One of the most well-known examples of product positioning can be seen in Apple’s iconic “Get a Mac” campaign from the early 2000s.

In this campaign, Apple directly compared its Mac computers to PCs by giving them both real-life human personas.

How did this campaign check all of the boxes above? Well, in each spot, the brand:

1. Highlighted different features and benefits of a Mac

2. Directly compared Mac to PC (its biggest competitor) in those areas

Personified how Apple wanted Macs to be perceived by buyers with human characters — i.e., Mac was young, playful, and casual in a hoodie, while PC was older, serious, and literally “buttoned up” in a suit and tie.

We’ll dive deeper into how you can successfully position your product when we talk strategy in a bit .

4. Creating, managing, and carrying out your product marketing strategy.

Speaking of strategy, a product marketing strategy is what allows you to create, build, and deploy content and campaigns to drive sales. It guides the steps that will lead your buyer personas to engage with your product and eventually make a purchase — and product marketers own it.

5. Enabling sales to attract and close customers for your new product.

Product marketing also maintains a direct relationship with sales.

As a product marketer, you’ll work with sales to identify and attract the right customers and provide sales enablement materials to help close them.

This way, all teams are on the same page with what should be communicated to customers, allowing you to provide a consistent, on-brand experience for anyone who comes in contact with your product.

6. Influencing marketing strategy and product development.

As a product marketer, you’re in the unique position of being able to influence both marketing and product development. In other words, you have an impact on how a product gets marketed to its target audience, but also if existing products get updated or new ones are developed.

You must keep your finger on the pulse of what’s changing with your audience and competitors and how your current products are performing to offer actionable advice on next steps.

7. Keeping your product relevant over time.

A customer is only as good as their lifetime value, and keeping your product relevant is the best way to increase that value and avoid churn.

As needs, expectations, and challenges evolve, it’s your job to keep your product marketing strategy (and the products themselves) relevant to customers.

This is one place where product marketing can shine.

Why is product marketing important?

Product marketing focuses on changes in your audience’s needs and behaviors, and it enables your company to adapt quickly in ways general marketing does not. It can be the difference between staying relevant and becoming obsolete, so it’s critical companies don’t forget it.

Take this real-world example of successful product marketing from German automobile manufacturer Volkswagen.

During the 1950s, Volkswagen introduced a vehicle you may know as the “VW bus.” The microbus was a hit and remained an icon for the car company with its signature look for decades.

Fast forward to 2017 and Volkswagen announced the ID.Buzz — a new VW bus that’s electric, full of modern features, and puts a fresh spin on the classic microbus design. The company’s product marketing was colorful and youthful, complementing the original “hippie” vibe the brand was once known for.

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Marketing Presentation Guide – Tips to Nail It in 2024

Lakshmi Puthanveedu • 07 April, 2024 • 13 min read

So how to present a marketing strategy? You’re creating a presentation to promote a new product? Looking for ways to create a kickass marketing presentation ? Whether you’re a curious cat who wants to learn how to make a marketing presentation, or you’re new to marketing and have been asked to deliver a marketing strategy presentation, you’ve come to the right place. 

Creating a marketing presentation does not have to be stressful. If you have the right strategies in place and know what content gives both visual appeal and valuable information, you can get stuck in this type of presentation .

In this guide, we will discuss what to include in a marketing presentation and tips on developing an effective marketing presentation. 

Table of Contents

What is a marketing presentation, what to include in your marketing presentation, creating an effective marketing presentation, key takeaways, frequently asked questions, tips from ahaslides.

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According to  UppercutSEO , No matter what you are selling, you need to have a solid plan on how you are going to do it. A marketing presentation, simply put, takes you through a detailed illustration of how you are going to sell your product or service to your desired target audience.

While it seems simple enough, a marketing presentation must include details of the product, how it is different from your competitors, what channels you are planning to use to promote them etc. Let’s take a look at the 7 components of a marketing presentation.

Firstly, you should have marketing presentations ideas! Marketing presentations are product/service specific. What you include in it depends on what you are selling to your target audience and how you plan to do it. Nevertheless, every marketing presentation must cover these 7 points. Let’s take a look at them.

#1 – Marketing Objectives

“Identify the gap”

You might have heard a lot of people say this, but do you know what it means? With every product or service you sell, you are solving some kind of problem faced by your target audience. The empty space between their problem and the solution – that’s the gap.

When making a marketing presentation, the first thing you need to do is identify the gap, and define it. There are many ways to do it, but one of the most common techniques used by experienced marketers is to ask your customers directly what they are missing in the current market – customer surveys.

You can also find the gap by researching and constantly watching industry trends etc. To cover this gap is your marketing objective.

#2 – Market Segmentation

Let’s take an example. You cannot sell your product in the US and in the Middle East in the same way. Both markets are different, culturally and otherwise. In the same way, every market is different, and you need to drill down the characteristics of each market and the submarkets you are planning to cater to. 

What are the cultural similarities and differences, the sensitivities, and how do you plan to deliver localised promotional content, the demographic you are catering to, and their purchasing behaviour – all these should be included in your marketing presentation.

#3 – Value Proposition

Big word right? Don’t worry, it’s pretty simple to understand.

Value proposition simply means how you are going to make your product or service attractive to the customers. What is the cost/price, the quality, how your product is different from your competitors, your USP (unique selling point) etc? This is how you let your target market know why they should buy your product instead of your competitors.

#4 – Brand Positioning

In your marketing presentation, you should clearly define your brand positioning.  

Brand positioning is all about how you want your target audience to perceive you and your products.  This forms one of the most important factors that decide everything else from here on – including the budget you should allocate, the marketing channels, etc. What is the first thing that someone should associate your brand with? Say for example, when someone says Versace, we think of luxury and class. That’s how they have positioned their brand.

#5 – Purchase Path/Customer Journey

Online purchasing habits are becoming mainstream lately and even in that, there may be various ways in which your customer might reach you or know about your product, leading to a purchase.

Say, for example, they might have seen a social media ad, clicked on it and decided to purchase it because it suits their current needs. That’s the purchase path for that customer.

How do the majority of your customers shop? Is it through mobile phones or do they see ads on the television before shopping in a physical store?. Defining the purchase path gives you more clarity on how to guide them on to the purchase in a more efficient and effective way. This should be included in your marketing presentation.

#6 – Marketing Mix

A marketing mix is a set of strategies or ways in which a brand promotes its product or service. This is based on 4 factors – the 4 Ps of marketing.

• Product: What is it that you are selling
• Price: This is the total value of your product/service. It is calculated based on the cost of production, the target niche, whether it’s a mass-produced consumer product or a luxury item, the supply and dema
• Place: Where is the point of sale happening? Do you have a retail outlet? Is it online sales? What is your distribution strategy?
• Promotion: This is every activity that you do to create awareness of your product, to reach it your target market – advertisements, word of mouth, press releases, social media, marketing campaign presentation example, everything comes under promotion.

When you merge the 4 Ps with each marketing funnel stage, you have your marketing mix. These should be included in your marketing presentation. 

#7 – Analysis and Measurement

This is probably the most challenging part of a marketing presentation- how do you plan to measure your marketing efforts? 

When it comes to digital marketing, it’s relatively easy to track the efforts with the help of SEO, social media metrics, and other such tools. But when your total revenue comes from different areas including physical sales and cross-device sales, how do you prepare a complete analysis and measurement strategy?

This should be included in the marketing presentation, based on all the other factors.

As you’ve got down all the necessary components to create a marketing plan, let’s dive deeper into how to make your marketing presentation one worth remembering.

#1 – Get your audience’s attention with an ice breaker

We understand. Starting a marketing presentation is always tricky. You are nervous, the audience might be restless or engaged in some other stuff – like surfing on their phone, or talking amongst themselves, and you have a lot at stake.

The best way to deal with this is to start your presentation with a hook -an icebreaker activity.  

Ask questions. It could be related to the product or service you are about to launch, or something funny or casual. The idea is to get your audience interested in what is yet to come.

Do you know about the famous Oli Gardner pessimistic hook technique? He’s a famous and exceptional public speaker who usually starts his talk or presentation by painting a doomsday picture – something that makes the audience depressed before presenting them with a solution. This could take them on an emotional rollercoaster ride and get them hooked on what you have to say.

#2 – Make the presentation all about the audience

Yes! When you have an intense topic such as a marketing plan to present, it’s difficult to make it interesting for the audience. But it’s not impossible. 

The first step is to understand your audience. What’s their level of knowledge about the topic? Are they entry-level employees, experienced marketers or C-suite executives? This will help you identify how to add value to your audience and how to cater to them.

Don’t just go on and on about what you want to say. Create empathy with your audience. Tell an engaging story or ask them if they have any interesting marketing stories or situations to share. 

This will help you to set a natural tone for the presentation.

#3 – Have more slides with short content

Most often, corporate people, especially high-level managers or C-suite executives might go through countless presentations a day. Getting their attention for a long time is a really difficult task.

In a hurry to finish off the presentation sooner, one of the biggest mistakes that most people make is to cram so much content into one slide. The slide will be displayed on the screen and they’ll keep talking for minutes thinking the fewer the slides, the better.

But this is something that you must avoid at all costs in a marketing presentation. Even if you have 180 slides with little content on them, it’s still better than having 50 slides with information jammed into them.

Always try to have multiple slides with short content, images, gifs, and other interactive activities.

Interactive presentation platforms such as AhaSlides can help you in creating engaging presentations with interactive quizzes , polls , spinner wheel , live word clouds and other activities. 

#4 – Share real-life examples and data

This is one of the most important parts of a marketing presentation. You could have all the information clearly laid out for your audience, but nothing beats having relevant data and insights to support your content.

More than wanting to see some random numbers or data on the slides, your audience might want to know what you concluded from it and how you came to that conclusion. You should also have clear information on how you are planning to use this data to your advantage.

#5 – Have shareable moments

We are moving to an era where everyone wants to be loud – tell their circle what they’ve been up to or the new things they’ve learned. People like it when they are given a “natural” opportunity to share information or moments from a marketing presentation or a conference.

But you cannot force this. One of the best ways to do this is to have quotable catch-phrases or moments in your marketing presentation that the audience can mostly share verbatim or as a picture or video.

These could be new industry trends, any specific features of your product or service that can be shared before the launch, or any interesting data that others could use.

On such slides, have your social media hashtag or company’s handle mentioned so that your audience can tag you as well.

#6 – Have a uniformity in your presentation

Most often we tend to focus more on the content when creating a marketing presentation and often forget about how important the visual appeal is. Try to have a solid theme throughout your presentation. 

You could use your brand colours, designs or font in your presentation. This will make your audience get more familiar with your brand.

#7 – Take feedback from the audience

Everyone will be protective of their “baby” and no one wants to hear anything negative right? Feedback need not necessarily be negative, especially when you are delivering a marketing presentation.

Feedback from your audience will definitely help you in making necessary improvements to your marketing plan. You could have an organised Q&A session at the end of the presentation.

Check out: Best Q&A Apps to Engage With Your Audience | 5+ Platforms For Free in 2024

Regardless of exactly why you are here, making a marketing presentation doesn’t have to be a daunting task. Whether you are in charge of launching a new product or service, or you simply want to be an ace in making marketing presentations, you can use this guide to your advantage. 

Keep these in mind when creating your marketing presentation.

What to include in a presentation?

Marketing presentations are product/service specific. What you include in it depends on what you are selling to your target audience and how you plan to do it, including the below 7 points: Marketing Objectives, Market Segmentation, Value Proposition, Brand Positioning, Purchase Path/Customer Journey, Marketing Mix and Analysis and Measurement.

What are business strategy presentation key example s?

A business strategy is to outline how a firm plans to achieve its goals. There are many different business strategies, for example, cost leadership, differentiation, and focus.

What is digital marketing presentatio n?

A digital marketing presentation should include Executive Summary, Digital Marketing Landscape, Business Goals, Target Audience, Key Channels, Marketing Messages, Marketing Plan…

Lakshmi Puthanveedu

A small-town girl enthralled by culture, languages, and sunsets. Casual artist and musician looking to make memories every step of the way. Now changing the way humans live and have virtual interactions with AhaSlides.

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How to Create an Effective Marketing Presentation (+5 Expert Tips)

June 13, 2019

by Tim Ferguson

Traditional marketing professionals were expected to be a natural at creating and delivering great marketing presentations.

With the advent of digital marketing, however, the importance of old-school presentation skills are often overlooked or given little significance in a marketer’s skill set.

Modern marketers aren’t required to go door-to-door handing out pamphlets and flyers. The level of face-to-face interaction in marketing has been reduced to occasional networking events or marketing conferences.

However, the ability to create an effective marketing presentation is still a prized skill in modern digital marketing. There are several use cases where this prowess will come in handy, such as:

• When proposing a new marketing campaign or initiative, you may need to pitch your ideas to your superiors or clients by giving a presentation at a meeting.
• When conducting a teleseminar or webinar for training purposes, addressing user needs, or launching a new product.
• When creating marketing content for platforms such as SlideShare as a part of your overall content marketing strategy .
• When you finally decide to take up the challenge of becoming a speaker at one of the networking events or marketing conferences.

Create an effective marketing presentation: the tips and tricks 

Apart from being comfortable speaking in front of a group and using slideshow presentation software such as PowerPoint, Keynote, Google Slides, or Prezi, there are some general guidelines which can be applied to any marketing presentation ideas that will ensure efficacy in terms of engaging your audience, creating sales interest, and ultimately driving the message home. 

The following five guidelines will help you create a marketing presentation that is both effective and engaging. 

5 tips on how to create an effective marketing presentation

• Seize your audience’s attention
• Promise something and deliver it
• Tell an engaging story backed by data
• Have less slide content rather than more 
• Use humor wisely

1. Seize your audience’s attention

Start your social media and marketing presentation with a bang by asking a dramatic question tailored to your audience’s most pressing pain points.

For example, if your topic is something on the lines of how to improve your content marketing ROI, you can start with a provoking remark such as “B2B organizations waste almost $1 billion annually in incompetent and ineffective content marketing, are you contributing to that?” or maybe something like “60-70% of B2B content created is never used because the topic is irrelevant to the buyer audience. So, is your content actually useful or junk?”

Igniting your audience’s emotions and painting a vivid picture of their problems will force them to pay attention to your presentation. Oli Gardner , who is well-known for his inspiring presentations on conversion rate optimization, has a striking approach to his presentations. He starts off by presenting a few gloomy, despairing slides, and once the audience is amply dejected, he swoops in with good news.

The purpose of all this is to get them hooked right off the bat, to seize their attention and get them focused on what you have to say.

2. Promise something and deliver it

Once you’ve got them interested in what you have to present, it is time to make some legit promises, just as you do in your everyday digital marketing activities. For instance, while creating a pay-per-click ad, you write a persuasive copy that promises to solve the reader’s problems, getting them to click through to your landing page. Similarly, if you are writing a blog post, you use the power of storytelling to convince them to take some action such as click a call to action (CTA).

Have you ever seen a tutorial on YouTube? The next time you do, note how all the finest quality videos are the ones in which the presenter makes it crystal clear what you’ll achieve within the first 30 seconds if you watch the entire video. They show you the end-result as proof that they know what they’re doing, and you’ll get what you came for.

So, in the case of the aforementioned remarks on content marketing ROI, you can promise your audience that you’ll show them the exact strategies you used to achieve your goals (rankings, traffic, conversions, etc.).

The point is, the start of your presentation should be all about answering the famous copywriting question: “What’s in it for me?” Make it apparent within the first five minutes that your presentation is going to solve their problems and will provide them with actionable takeaways.

Of course, making these explicit promises means you also have to fulfill them. In fact, go above and beyond in delivering what you promised by following the wise adage “underpromise and overdeliver.” 

3. Tell an engaging story backed by data

The one thing common among all effective presentations is how they leverage storytelling and real-life examples to drive the point home.

There are some truly amazing marketing quotes , but the best, most succinct one is: “At its very core, marketing is storytelling.” by Melinda Partin. The same applies to your presentations. Essentially, your audience is more likely to engage with your content if they find it highly relatable and personal. A story offers that sense of connection by introducing a character (fictional or otherwise) who has a problem you can solve. It creates a scenario that cannot be ignored by the audience.

So, as you go through your slides, use practical, real-life examples to bind the presentation together cogently. It's as simple as telling how you or someone else implemented what you are trying to convey.

That said, ensure all your examples and illustrations are backed by data-driven marketing from reliable sources. Your slides should clearly specify the information source. The last thing you want to hear is “get your facts straight” while giving a presentation.

4. Have less slide content rather than more

How many times have you sat through a presentation where the slides are so brimming with text that it makes the whole presentation ineffective?

Don’t do that. As you may have heard, the average human’s attention span today is pitifully low. And when it comes to paying attention to elaborate presentations in conference settings, or remote presentations using a screen sharing tool , it could be even worse. Your audience likely has far better and more urgent things to do than listen to you and your wordy slides.

So, what do you do? Work to simplify your slides and include only the key points as written text instead of cramming them with the text you’re supposed to speak (and explain). Use slides to support speech, not replace it. And just like with stories and examples, include as many visuals (images, GIFs, videos) as possible to aid understanding. 

Besides, the more slides, the better. Instead of speaking to one slide for several minutes, spread your content around multiple slides. Use numerous images to illustrate your point, and keep the slides moving. This will help tackle the issue of dwindling attention spans.

Furthermore, make sure you use high-quality images. They may look fine on your computer, but images often become blurry after projection on a bigger screen. So be sure to check that. There are plenty of great websites that offer first-rate stock photos and illustrations for free, such as Unsplash, Pixabay, and unDraw.

Also, if you don’t have a graphic designer and there’s a dire need to whip up some good-looking graphics or remove/edit the background of some image you wish to include in your slides, consider using intuitive online tools such as Canva and AutoClipping , respectively. 

5. Use humor wisely

Just because you are presenting in a serious context, doesn’t mean your presentation has to be boring or bland. Including some jokes here and there will increase audience engagement and retention of your content. 

So, give your slides a facelift by enriching them with relevant humor. This can take the form of witty wordplay, GIFs, and even memes. However, make sure the humor is, in fact, relevant to the content you’re presenting and not a distraction. Don’t make it seem forced but natural.

Most memes available on the internet are of low-quality and resolution, you’ll have to take some time to create your own original memes. Don’t worry, though. Creating memes is a fun little activity and doesn’t take a lot of time. Use online tools like Imgflip or Meme Creator which allow you to upload your own image and overlay meme-style text with ease. As for GIFs, you can use GIPHY has a huge library of GIFs and refined search functionality, so you’ll be able to find all the GIFs you need there.

Don’t leave your audience hanging at the end of your presentation. Tell them exactly what to do next: is this the part where they can ask questions and clarify their doubts? How should they use the information you’ve just presented to solve their problems?

Reiterate all of the most important points explained in the presentation and make sure the value you promised at the start of the presentation is actually delivered. If your presentation lacked two-way communication and audience participation, now is the time to have a proper exchange of ideas and casual debates. Lastly, as it was a marketing presentation, it makes sense to end it with a definite CTA that conveys the exact action you want your audience to take. 

Want to read more related content? Check out our guide on the 4 main types of marketing segmentation ! 

Tim Ferguson is a writer and editor of Right Mix Marketing blog. He enjoys writing about SEO, content marketing, online reputation management, social media, AI and Big Data. When he is not writing and editing for Right Mix Marketing, he spends time on learning more about content marketing and getting better at it. You can follow him on Twitter at @RightMixMktg

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30 Free Marketing Presentation Templates with Modern Design

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Updated: July 14, 2022

Today, we decided to take a deep dive and handpick presentation resources for your marketing projects . If you are a marketer or you need to design and prepare a presentation for your marketing team, look no further. Below we’ve listed 30 free marketing presentation template resources so you won’t need to start from scratch. Some are multipurpose business templates with designated marketing sections, while others are directly designed for marketing plans. There’s something for every marketer.

In the meanwhile, you can take a look at our collection of inspiring marketing web designs that can help you find ideas for your new website.

1. Free Social Media Marketing PowerPoint Template

The template offers slides for presenting social media data. It includes slides for buyer persona, a timeline to explain the evolution of your company, and graphs and tables to analyze your competitors and growth.

• 100% editable and easy to modify
• 38 different slides to impress your audience
• Contains easy-to-edit graphics such as graphs, maps, tables, timelines, and mockups
• Compatible with PowerPoint and Google Slides

2. Free Drinks Campaign Presentation Template

A beer day campaign free template that allows you to grab a beer and start preparing a great marketing presentation that will appeal to everyone. Cheers!

• 32 different slides
• Contains easy-to-edit graphics such as graphs, maps, tables, timelines and mockups
• Includes 500+ icons and Flaticon’s extension for customizing your slides
• Designed to be used in Google Slides and Microsoft PowerPoint

3. Free Virtual Campaign Presentation Template

Designed to look kawaii and colorful, this marketing presentation template has sections about your company, content plan, market analysis, budget, or KPI overview.

• A creative design that looks like browser windows
• 30 different slides to impress your audience
• Available in five colors: pink, orange, blue, purple, and green
• Contains easy-to-edit graphics, maps and mockups

4. Free Cyber Monday Presentation Template

The theme of this marketing template revolves around Cyber Monday. Plus, the contrast between the black backgrounds and the light blue and pink tones is pure eye candy.

• 33 different slides to impress your audience
• Available in five colors: blue, green, yellow, pink, and orange
• Contains easy-to-edit graphics and maps

5. Free Ethical Marketing Presentation Template

If the topic of ethics is what you want to discuss with your company’s managers, this template is ideal for the purpose.

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Final Words

We hope you enjoyed these 30 free marketing presentation templates and got inspired to create an amazing presentation of your own that will make your audience remember it for a long time.

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Blog Business 12 Marketing Presentation Examples for You

12 Marketing Presentation Examples for You

Written by: Danesh Ramuthi Nov 29, 2023

Crafting an effective marketing presentation is essential in today’s competitive business landscape. A marketing presentation, fundamentally, is a dynamic communication tool utilized by businesses to present their marketing ideas, strategies, goals and achievements to a specific target audience.

Typically, this involves presenting a marketing plan, showcasing marketing campaign initiatives, or highlighting the success of a marketing strategy through engaging stories and compelling data.

Well, if you are wondering how you can create your own marketing presentation then worry not.

With Venngage presentation maker and their customizable marketing presentation templates , you can take these ideas and mold them into your own successful business narrative. These professionally designed templates are visually appealing and easy to use, ensuring that your marketing presentations not only inform but also engage your audience. 

Click to jump ahead:

12 marketing presentation example

How to create an effective marketing presentation.

• How to present a marketing plan
• Wrapping up 

In business communication, marketing presentations stand out as a pivotal means of sharing ideas and strategies. A prime example of a marketing presentation vividly demonstrates how to effectively communicate a company’s marketing strategy, objectives and achievements.

Let’s look at a few examples of marketing presentations and how they can cater to different scenarios.  

Marketing strategy presentation example

A stellar marketing strategy presentation example showcases the intricate planning and execution of a company’s marketing efforts. It begins by defining the target market and the unique challenges it presents. The presentation then outlines the key marketing objectives and the strategies devised to meet them.

Emphasizing on the unique selling point of the product or service, it weaves an engaging story that resonates with the potential customers. The use of real-life examples and data-driven results adds credibility and helps in presenting a compelling case.

They also highlight how to effectively use marketing channels and digital tools to maximize reach and impact.

The key takeaway from such a presentation is not just the strategy itself, but how it is communicated to ensure the audience understands and remembers the key messages, aligning with the overall business goals.

Marketing plan presentation example

A marketing plan presentation example is a comprehensive deck that outlines a company’s roadmap for marketing success.

It starts with an analysis of the current market conditions, identifying potential customers, and discussing contemporary trends.

The presentation then delves into the specifics of the marketing plan, detailing the marketing channels to be used, the marketing budget and the timeline for implementation. It provides insights into the unique value proposition of the product or service and how it will be communicated to the target audience.

The use of powerful visual elements and bullet points helps in presenting complex information in an easily digestible format. This type of presentation also often includes a timeline slide to give the audience a clear sense of the plan’s progression.

The objective is to present a clear, actionable plan that aligns with the company’s overall business goals and to persuade the audience of its potential success.

Digital marketing presentation example

In a digital marketing presentation example, the focus shifts to how digital channels can be leveraged to achieve marketing objectives.

This presentation type is visually appealing and uses design elements that resonate with digital trends. It begins by outlining the digital marketing strategy, including SEO, social media, email marketing and content marketing.

The presentation shows how these digital channels can be utilized to reach a broader audience, create awareness and drive engagement. It includes real-life examples of successful digital marketing campaigns, highlighting key takeaways and the impact on business growth. The presentation also discusses the importance of analyzing data to refine marketing efforts continually.

A digital marketing presentation is an engaging and informative tool, providing key insights into how digital channels can be effectively utilized for a successful marketing campaign.

It leaves the audience with a clear understanding of the digital marketing landscape and the company’s approach to harnessing its potential.

Social media marketing presentation example

A social media marketing presentation example focuses on illustrating a company’s strategy for leveraging social media platforms to enhance its marketing efforts. Usually, this type of presentation begins by highlighting the importance of social media in contemporary marketing and how it can be a powerful tool to reach potential customers and create engagement.

It showcases the specific social media channels the company plans to use, tailored to the target audience and the unique selling points of the product or service. The presentation further delves into content strategy, including the types of posts, frequency and engagement tactics.

Real-life examples of successful social media campaigns are often included to provide inspiration and demonstrate practical applications.

Key performance indicators and methods for measuring the success of social media efforts are also discussed, emphasizing the need for data-driven strategies.

Marketing campaign presentation example

A marketing campaign presentation example is a detailed display of a company’s planned or executed marketing campaign. It starts by setting the scene with the campaign’s background, objectives and target market.

The presentation then unfolds the campaign’s key message and the unique value proposition it offers to the target audience. It outlines the various marketing channels and tactics used, such as digital advertising, press releases or influencer collaborations, providing a comprehensive view of the campaign’s approach.

The use of engaging stories and visual elements , like graphics and videos, makes the presentation both captivating and memorable. This example also includes a section on the budget and resources allocated for the campaign, offering a realistic view of the campaign’s scope.

Key takeaways and predicted outcomes, based on market analysis or previous campaigns, are highlighted to give the audience an understanding of the expected impact and success metrics of the campaign.

Creating an effective marketing presentation involves a series of well-thought-out steps to ensure that your message resonates with your audience. Here’s a step-by-step guide:

• Seize your audience’s attention : Begin your presentation by addressing the audience’s main concerns or pain points. Ask dramatic, thought-provoking questions to ignite emotions and engage your audience from the start​​.
• Promise something and deliver it : Make clear promises about what your presentation will deliver. This could be solutions to problems, new insights or actionable strategies. Ensure that you fulfill these promises throughout your presentation​​.
• Tell an engaging story backed by data : Use storytelling to make your content relatable and personal. Introduce real-life examples or scenarios and support them with solid data to add credibility​​.
• Have less slide content rather than more : Avoid overloading your slides with text. Keep content concise and support your speech with key points, visuals and high-quality images. Using multiple slides with relevant images can help maintain audience attention​​.
• Use humor wisely : Lighten the mood by incorporating appropriate humor through witty wordplay, GIFs or memes, ensuring it’s relevant and not distracting​​.
• Conclude with a clear call to action (CTA) : At the end of your presentation, reiterate the key points and instruct your audience on the next steps or actions they should take. This could involve asking questions, applying the information provided, or engaging in further discussion​​.

Read Also: 12 Best Presentation Software for 2023

How to present a marketing plan?

Presenting a marketing plan effectively is a key step in communicating your strategies and aligning your team towards common goals. Here’s a comprehensive guide to crafting an effective marketing plan presentation:

• Executive summary : Begin with a concise overview of the marketing plan, highlighting key objectives, target market and strategies​​.
• Market analysis : Present detailed market analysis including size, trends, customer segments and competitive landscape, supported by data and research​​.
• Marketing objectives : State clear, SMART marketing objectives, aligning them with overall business goals​​.
• Target market and buyer persona : Describe target market segments and buyer personas, detailing demographic, psychographic and behavioral characteristics​​.
• Competitive analysis : Analyze main competitors, their strengths, weaknesses, market share and key differentiators​​.
• Marketing strategies : Outline key marketing strategies for product positioning, pricing, distribution, promotion and branding​​.
• Action plan and timeline : Present a detailed action plan with specific tactics, activities and timelines​​.
• Budget and resource allocation : Provide an overview of the marketing budget and its allocation across various activities​​.
• Performance measurement and KPI : Highlight key performance indicators to measure the success of the marketing plan​​.
• Conclusion and next steps : Summarize main points, key takeaways and outline next steps in the implementation process​

Related: 8 Types of Presentations You Should Know [+Examples & Tips]

Wrapping up

I hope you’ve gained valuable insights and inspiration from this article to elevate your own marketing efforts. From the intricacies of a marketing strategy presentation to the creative approaches in digital and social media marketing, each example serves not just as a guide, but as a springboard for your own innovative ideas.

The steps to creating an effective marketing presentation and presenting a marketing plan underscore the importance of structure, storytelling and audience engagement. These are your tools to transform data and strategies into compelling narratives that resonate with your audience.

Use these examples, tips and tools to create presentations that effectively showcase your marketing ideas and strategies. Let your presentations be the window through which stakeholders view your vision and commitment to excellence.

As you step forward to apply these learnings, remember the power of professional and visually appealing presentations.

Venngage presentation maker and their customizable marketing presentation templates offer a variety of options to suit your unique marketing needs. These tools are designed to help you craft presentations that are not only informative but also aesthetically engaging, ensuring your message is both seen and remembered.

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New Product Marketing Powerpoint Presentation Slides

If you have a brilliant idea for the new product launch, our New Product Marketing PowerPoint Presentation Slides can portray your thoughts convincingly. This interesting and captivating new product development PPT graphics contains various impressive slides such as marketing tactics, launch tactics, momentum, product launch detailed plan, marketing plan, product launch marketing process, external communication tools, lead generation activities, lead generation funnel, press release plan, social media plan, sales training plan, marketing budget etc. Product launch marketing ideas PowerPoint background can likewise be utilized for a few more topics such as entering a new market, product development, product launch, launch strategy, market entry strategy, new product introduction, product led go-to-market strategy, product lifecycle management, product management, new product strategy, new product success factors and Product marketing powerpoint presentation slides . Download new product promotion PPT to present a process of taking product conception to market. Ensure each individual gets due attention with our New Product Marketing Powerpoint Presentation Slides. It helps create inclusive conditions.

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Presenting New Product Marketing PowerPoint Presentation Slides. The presentation contains 30 PowerPoint slides. The deck is 100% editable in PowerPoint. Edit the font size, font type, text and color as per your requirements. Downloaded in both widescreen (16:9) and standard (4:3) screen aspect ratio. Includes visually appealing images, charts, layouts, and icons. Compatible with Google Slides, PDF and JPG formats.

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Content of this Powerpoint Presentation

New product introductions are common. Scores of products get launched every year, but not all launches are successful. According to Clayton Christensen, a professor at Harvard Business School, more than 30,000 new products are introduced each year and 95% fail. You must do everything correctly to ensure it doesn't happen to you.

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New product launches help companies create the interest of the target audience and can enhance brand recognition

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