media coursework ideas

Programmes & Qualifications

Cambridge international as & a level media studies (9607).

• Syllabus overview

Cambridge International AS and A Level Media Studies offers learners the chance to develop an understanding and appreciation of the place of media in our everyday lives. The syllabus enables learners to take a hands-on approach to the subject. 

Through the coursework components - the Foundation Portfolio for AS Level and the Advanced Portfolio for A Level - they create their own media products from planning through to execution. Learners also consider and analyse examples from existing media, examining production processes and technologies and the effects they achieve.

The syllabus year refers to the year in which the examination will be taken.

• -->2021 - 2023 Syllabus update (PDF, 166KB)
• -->2024-2026 Syllabus update (PDF, 139KB)
• -->2027 Syllabus (PDF, 955KB)

Syllabus support

• -->Support for Media Studies (PDF, 613KB)

Syllabus updates

We have updated this media studies syllabus as part of a wider review of Cambridge International AS & A Level and made some changes in line with the feedback we received from teachers, subject expert panels and universities. The updated syllabus is for examination in 2022, 2022 and 2023.

How has the syllabus changed?

• We have added a subject content section to make it clearer what needs to be taught. This details skills and understanding relevant to the whole course, as well as showing what should be studied at AS Level and at A Level.
• Representation.
• We have added a list of command words and their meanings to help learners know what’s expected of them in the exam.

How has the assessment changed?

• The assessment objectives (AOs) have been revised and updated and the weightings changed.

Component: 1 Foundation Portfolio:

• The number of marks available in Component 1 has changed to 50 marks.
• Collaborative work has been removed: creative critical reflection must be produced and presented individually.

Component 2: Media texts and contexts:

• The number of marks available in Component 2 has changed to 50 marks.
• In Section A of Component 2 the TV Drama is no longer limited to being American.

Component 3: Advanced Portfolio:

• The number of marks available in Component 3 has changed to 50 marks.
• The Creative critical reflection section has been replaced with an essay of around 1000 words (including guiding questions) focusing on evaluation of the Component 3 process and outcome.

Component 4: Critical Perspectives:

• The number of marks available in Component 4 has changed to 60 marks.
• Section A is no longer an evaluation of the candidate’s own work in the Foundation Portfolio and the Advanced Portfolio. Candidates must now answer two questions from a choice of three focusing on media regulation, postmodern media and power and the media.
• Section B is synoptic and now includes one compulsory question.

When do these changes take place?

The updated syllabus is for examination in June and November 2021, 2022 and 2023. Please see the 2021-2023 syllabus above for full details.

Coming soon

We are developing a wide range of support to help you plan and teach the 2021-2023 syllabus.

Look out for suggested resources and a coursework handbook that will be available from April 2019 onwards through School Support Hub .

Endorsed resources – coming soon

Enable learners to develop a critical understanding of international media as they approach the Cambridge International AS & A Level Media Studies syllabus (9607). Students engage with key topics, from production processes to media regulation, while developing critical thinking and analytical skills. Unpack the pedagogy and get a comprehensive understanding of the assessment through the robust support in the digital teacher’s resource, with a particular focus on guidance for skills development, project-based learning, and differentiation.

Read more on the Cambridge University Press website

Important notices

From 2020, we are changing our policy on the resubmission of moderated coursework. You will no longer be able to resubmit moderated coursework for a future series. Find out how this will impact Cambridge International AS and A Level Media Studies (9607)

For some subjects, we publish grade descriptions to help understand the level of performance candidates’ grades represent.

We paused the publication of grade descriptions in response to the Covid-19 pandemic and the temporary changes to the awarding standard in 2020, 2021 and 2022.

As the awarding standard has now returned to the pre-pandemic standard, we are working to produce up-to-date grade descriptions for most of our general qualifications. These will be based on the awarding standards in place from June 2023 onwards.

Check the Submit for Assessment page and the samples database for information and guidance on submitting moderated and examined work using Submit for Assessment.

School Support Hub

Teachers at registered Cambridge schools can unlock over 30 000 teaching and learning resources to help plan and deliver Cambridge programmes and qualifications, including Schemes of work, Example candidate responses, Past papers, Specimen paper answers, as well as digital and multimedia resources.

Schemes of work

Example responses, past papers, specimen paper answers.

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• Past papers, examiner reports and specimen papers
• Published resources

A-level  MEDIA STUDIES

Media studies coursework - aka non examined unit (nea).

Below are a series of boards taken from Pinterest which highlight approaches to making media.  There are also some traditional guidelines for how to approach filming. 

I cannot stress this enough.  You will have anything between 7 - 17 weeks to complete your coursework.  It is possible to get full marks if you are fully prepared and well organised.  Below are some pointers and tips to help you achieve the best in your coursework, suggestions for research and development and links to websites that can support your work.

Guides for the new specs will be appearing here before September 2017 to support students and teachers.

A-Level Media Studies

• Wider reading
• Media Focus
• Film studies

Sunday 1 November 2020

Magazine coursework: creating a conventional initial flat plan, the minimum expected elements for the magazine project.

• Original title and masthead for the magazine; strapline
• Cover price and barcode
• Main cover image to establish the identity of the new artist or band
• Main cover line relating to the new artist or band plus at least 2 further cover lines
• Feature article (approximately 300 words) to promote the new artist or band. The article should include an interview with the artist or band.
• Headline and stand-first, sub-headings, columns
• One main image and at least 2 smaller/minor images (all original and different from the images on the cover)
• Pull quotes and/ or sidebar

Analyzing existing magazines

A rough rough rough draft: creating a flat plan

For more info on how to produce a flat plan, including an example of what we're looking for, click here., i don't know what i'm doing. what should my magazine look like what shot types should i use where does this or that go what colours do i use how big should the masthead be how many cover lines should i use how much should my magazine be [literally any other question], the answer to all of these is look at the examples of magazines you have picked.

Media and Communication Thesis Topics

300 Media and Communication Thesis Topics and Ideas

Media and communication is a rapidly evolving field, encompassing traditional platforms like broadcasting and print media, while expanding into new territories such as digital media, social platforms, and multimedia storytelling. For students pursuing degrees in media and communication, choosing the right thesis topic is essential to reflect the dynamic changes in the industry and its global impact. This comprehensive list of 300 media and communication thesis topics is divided into 10 categories, covering current issues, recent trends, and future directions in the field. Each category offers diverse topics that span various disciplines within the media landscape, providing ample research opportunities for students interested in everything from political communication to visual media.

Academic Writing, Editing, Proofreading, And Problem Solving Services

Get 10% off with 24start discount code, 1. development communication thesis topics.

• The role of media in promoting sustainable development goals in developing countries.
• Investigating the impact of community radio in rural development.
• The influence of mobile technology on development communication in Africa.
• Exploring the role of social media in disaster communication in developing regions.
• The effectiveness of development communication strategies in poverty alleviation programs.
• Investigating the impact of mass media campaigns on public health in developing countries.
• The role of participatory communication in gender equality advocacy.
• Exploring the effectiveness of media literacy programs in promoting development communication.
• Investigating the role of television programs in educating rural populations on health issues.
• The impact of digital platforms on development communication in education sectors.
• Exploring the role of film in raising awareness about environmental issues.
• Investigating the use of social media by NGOs for development communication.
• The role of traditional media in modern development communication strategies.
• Exploring the impact of cultural sensitivity in development communication programs.
• Investigating the effectiveness of mobile health communication programs in developing countries.
• The role of the internet in bridging the communication gap in remote communities.
• Exploring the impact of media on agricultural development in rural regions.
• Investigating the role of ICT (Information and Communication Technology) in economic development.
• The effectiveness of media interventions in child education programs.
• The role of public service announcements in health-related development communication.
• Investigating the use of local language broadcasting in promoting literacy.
• The influence of social media in promoting awareness about climate change in developing countries.
• Exploring the impact of development communication on reducing maternal mortality rates.
• The role of print media in promoting civic engagement in development projects.
• Investigating the role of media in combating malnutrition in rural communities.
• The role of participatory video in amplifying the voices of marginalized communities.
• Investigating the impact of radio dramas in promoting social change.
• The role of communication in empowering women through microfinance programs.
• Exploring the influence of media in shaping public perceptions of development aid.
• The effectiveness of using storytelling in development communication strategies.

2. Digital Media Thesis Topics

• The impact of algorithms on content visibility in social media platforms.
• Investigating the influence of digital advertising on consumer behavior.
• The role of digital influencers in shaping public opinion.
• Exploring the ethics of data collection and privacy in digital media.
• Investigating the economic impact of digital streaming services on the traditional entertainment industry.
• The role of social media in political mobilization: Case studies from recent elections.
• The effect of social media echo chambers on public discourse.
• Investigating the rise of user-generated content and its impact on traditional media.
• Exploring the relationship between digital media consumption and mental health.
• The role of meme culture in political communication.
• Investigating the impact of virtual reality in media storytelling.
• The influence of artificial intelligence on digital content creation.
• The role of social media algorithms in shaping news dissemination.
• Investigating the effects of social media on brand loyalty in digital marketing.
• Exploring the use of digital media for social activism and advocacy.
• The role of digital media in crisis communication and disaster management.
• Investigating the relationship between digital media literacy and fake news consumption.
• The impact of TikTok on the evolution of short-form content in the media industry.
• The role of social media platforms in amplifying social movements.
• Investigating the effectiveness of digital media in combating misinformation.
• Exploring the influence of digital media on cross-cultural communication.
• The role of YouTube in the rise of citizen journalism.
• Investigating the economics of the influencer marketing industry.
• Exploring the impact of digital platforms on traditional journalism ethics.
• The role of digital media in promoting environmental awareness.
• Investigating the relationship between video games and digital communication trends.
• The impact of digital journalism on the evolution of investigative reporting.
• Exploring the role of podcasting in reshaping media consumption habits.
• Investigating the influence of digital media on the music industry.
• The role of social media in shaping youth political engagement.

3. Intercultural Communication Thesis Topics

• The role of intercultural communication in multinational business operations.
• Investigating the challenges of intercultural communication in global virtual teams.
• Exploring the impact of cultural identity on communication in international diplomacy.
• The role of media in shaping intercultural perceptions.
• Investigating the influence of globalization on intercultural communication.
• The impact of intercultural communication on crisis negotiation and conflict resolution.
• Exploring the effectiveness of intercultural training programs in corporate settings.
• The role of intercultural communication in international education exchanges.
• Investigating the role of social media in bridging intercultural communication gaps.
• Exploring the impact of cultural differences on communication strategies in global marketing.
• The influence of media portrayals on intercultural understanding.
• Investigating the role of cultural sensitivity in international journalism.
• The role of film in fostering intercultural dialogue and understanding.
• Investigating communication challenges in cross-cultural healthcare settings.
• The role of language barriers in intercultural communication breakdowns.
• Exploring the influence of Western media on non-Western cultures.
• The role of global media corporations in shaping intercultural communication dynamics.
• Investigating the effects of cultural stereotypes in international advertising.
• The impact of media on the assimilation of immigrants into host cultures.
• Exploring the role of intercultural communication in global tourism.
• Investigating the influence of intercultural competence on expatriate success.
• The role of digital communication in fostering intercultural collaborations.
• Exploring the challenges of intercultural communication in post-colonial societies.
• The role of media in promoting cross-cultural awareness in education.
• Investigating the influence of globalization on language and communication.
• The role of intercultural communication in fostering international business relationships.
• Exploring the impact of cultural heritage on communication practices.
• Investigating intercultural communication in international sports events.
• The role of communication technology in bridging cultural divides.
• Exploring the effectiveness of intercultural communication in conflict resolution efforts.

4. Journalism Thesis Topics

• The role of investigative journalism in shaping public opinion on corruption.
• Investigating the impact of digital media on traditional journalism ethics.
• The influence of fake news on journalistic credibility.
• Exploring the role of data journalism in covering complex issues.
• The role of social media in reshaping journalistic practices.
• Investigating the effects of political bias in news reporting.
• The impact of mobile journalism on news consumption trends.
• Exploring the relationship between journalism and public trust in the media.
• The role of citizen journalism in political activism.
• Investigating the influence of corporate ownership on media independence.
• Exploring the ethical challenges of reporting on global crises.
• The role of photojournalism in shaping global narratives.
• Investigating the role of journalists in conflict reporting.
• The impact of AI-driven journalism on news accuracy and reliability.
• Exploring the role of podcasting in the evolution of modern journalism.
• The influence of journalism on election outcomes: A case study analysis.
• Investigating the role of news deserts in diminishing democratic participation.
• The impact of audience engagement on journalistic content creation.
• Exploring the effects of 24-hour news cycles on journalism quality.
• Investigating the ethics of embedded journalism in war reporting.
• The role of freelance journalism in the modern media ecosystem.
• Exploring the relationship between journalism and propaganda in authoritarian regimes.
• Investigating the rise of digital news platforms and their impact on traditional newspapers.
• The role of journalism in uncovering environmental crises.
• Exploring the effects of journalism on public health awareness during pandemics.
• Investigating the role of media watchdog organizations in holding journalists accountable.
• The impact of media concentration on journalistic diversity.
• Exploring the role of journalism in promoting social justice movements.
• Investigating the role of journalism in safeguarding democracy.
• The influence of tabloid journalism on public perception of celebrities.

5. Mass Communication Thesis Topics

• The influence of mass media on shaping public perceptions of climate change.
• Investigating the role of mass communication in political campaigning.
• The impact of television on shaping cultural values in the digital age.
• Exploring the role of mass communication in crisis management.
• Investigating the effects of media ownership on content diversity in mass communication.
• The role of media in shaping public attitudes toward immigration.
• Exploring the impact of mass communication on national identity.
• The effects of media consolidation on journalistic independence.
• Investigating the role of mass communication in promoting health literacy.
• The impact of mass media on public perceptions of global conflicts.
• Exploring the role of mass communication in influencing consumer behavior.
• Investigating the effects of reality television on cultural values.
• The influence of mass media on shaping public opinions about terrorism.
• Exploring the role of mass communication in promoting political ideologies.
• The impact of mass media on mental health awareness campaigns.
• Investigating the role of mass communication in shaping perceptions of gender roles.
• The effects of digitalization on mass communication theories.
• Exploring the role of mass communication in shaping attitudes toward public policy.
• Investigating the effects of news framing in mass communication.
• The role of mass media in the globalization of pop culture.
• Exploring the effects of mass communication on social movements.
• The influence of mass media on shaping ethical considerations in society.
• Investigating the role of mass communication in fostering political polarization.
• The effects of mass media coverage on public responses to pandemics.
• Exploring the role of mass communication in educating the public about scientific issues.
• Investigating the role of mass communication in shaping perceptions of environmental sustainability.
• The effects of mass media on shaping perceptions of economic crises.
• Exploring the influence of mass media on the evolution of fashion trends.
• Investigating the role of mass communication in socializing youth.
• The impact of mass communication on public support for military interventions.

6. Media Thesis Topics

• The impact of media ownership on editorial independence in the news industry.
• Investigating the role of media in shaping public perceptions of international conflicts.
• The influence of social media on traditional media consumption patterns.
• Exploring the role of media in the promotion of political agendas.
• Investigating the effects of media conglomerates on content diversity.
• The role of media in shaping public opinion during elections.
• The impact of 24-hour news networks on public understanding of current events.
• Investigating the role of media in shaping societal views on mental health.
• The influence of media coverage on public perceptions of immigration.
• Exploring the role of the media in promoting gender equality.
• Investigating the effects of media censorship in authoritarian regimes.
• The impact of new media on the future of print journalism.
• Exploring the role of media in shaping perceptions of climate change.
• The influence of media on consumer culture in the digital age.
• Investigating the impact of biased media reporting on public trust.
• The role of media in shaping narratives around environmental sustainability.
• Exploring the impact of media portrayals of violence on youth behavior.
• Investigating the role of media in shaping public perceptions of social movements.
• The influence of media representation on racial and ethnic identity.
• Exploring the impact of the internet on traditional media industries.
• Investigating the role of media in promoting democracy in developing nations.
• The role of digital media in shaping political activism.
• Exploring the effects of media consolidation on local news coverage.
• Investigating the role of media in shaping perceptions of the criminal justice system.
• The influence of media coverage on the stigma of mental illness.
• The role of media in shaping attitudes toward LGBT+ issues.
• Investigating the impact of media depictions of war on public opinion.
• The influence of celebrity endorsements on media-driven marketing campaigns.
• Exploring the role of media in shaping perceptions of economic inequality.
• Investigating the influence of alternative media platforms on political discourse.

7. Multimedia Thesis Topics

• The impact of multimedia storytelling on audience engagement.
• Investigating the role of interactive media in enhancing learning experiences.
• The effects of virtual reality (VR) on multimedia communication.
• Exploring the role of multimedia content in digital marketing strategies.
• The influence of multimedia journalism on audience perceptions of news credibility.
• Investigating the impact of animation in multimedia advertising.
• The role of multimedia content in brand storytelling.
• Exploring the effects of immersive media on audience empathy.
• Investigating the influence of multimedia campaigns on public health awareness.
• The role of multimedia in enhancing political communication strategies.
• Exploring the relationship between multimedia formats and consumer behavior.
• The impact of 360-degree video on multimedia content consumption.
• Investigating the role of multimedia in virtual events and conferences.
• Exploring the influence of multimedia on visual storytelling in the film industry.
• The role of multimedia in creating engaging e-learning platforms.
• Investigating the effects of multimedia design on user experience in mobile applications.
• The impact of multimedia in shaping corporate communication strategies.
• Exploring the role of multimedia in interactive journalism.
• Investigating the effects of multimedia content on political advocacy campaigns.
• The role of multimedia in shaping digital activism.
• The influence of multimedia on enhancing museum exhibits and cultural experiences.
• Exploring the impact of multimedia in news reporting and citizen journalism.
• Investigating the relationship between multimedia content and audience trust.
• The role of multimedia storytelling in promoting social causes.
• Exploring the impact of multimedia in interactive advertising campaigns.
• The influence of multimedia presentations on educational outcomes.
• Investigating the role of multimedia in crisis communication during natural disasters.
• The effects of multimedia formats on audience engagement in podcasts and web series.
• Exploring the role of augmented reality (AR) in multimedia content creation.
• The influence of multimedia platforms on contemporary art and design.

8. Political Communication Thesis Topics

• The role of social media in shaping political discourse during elections.
• Investigating the impact of political advertising on voter behavior.
• The influence of media framing on public opinion regarding political issues.
• Exploring the role of televised political debates in shaping electoral outcomes.
• Investigating the use of political communication strategies in grassroots movements.
• The role of fake news in undermining political campaigns.
• The impact of political satire on public engagement with political issues.
• Investigating the role of political influencers on social media.
• Exploring the influence of media bias in political communication.
• The role of data analytics in shaping modern political communication strategies.
• Investigating the impact of social media bots on political discourse.
• The role of political communication in shaping public perceptions of national security.
• Exploring the use of digital media in political campaign fundraising.
• Investigating the role of political communication in international relations.
• The impact of political scandals on media coverage and voter behavior.
• Exploring the effects of partisan media on political polarization.
• Investigating the role of political communication in shaping public trust in government.
• The influence of social media algorithms on political news consumption.
• The role of political communication in shaping global climate change policies.
• Investigating the effectiveness of political communication during health crises.
• The impact of political endorsements on media coverage and voter support.
• Exploring the role of communication strategies in promoting political transparency.
• Investigating the relationship between political rhetoric and media framing.
• The role of political communication in addressing social justice movements.
• Exploring the role of traditional media vs. new media in political campaigns.
• Investigating the role of political communication in shaping foreign policy decisions.
• The influence of media coverage on public perception of political leaders.
• Exploring the use of viral marketing in political communication strategies.
• Investigating the effects of negative political advertising on public sentiment.
• The role of political communication in shaping international diplomacy efforts.

9. Public Relations Thesis Topics

• The role of public relations in crisis management for corporations.
• Investigating the impact of social media on public relations strategies.
• Exploring the role of public relations in shaping corporate reputation.
• The influence of public relations on consumer trust in brands.
• Investigating the use of influencer marketing in modern public relations campaigns.
• The role of public relations in promoting corporate social responsibility (CSR).
• Exploring the effects of digital public relations on media relations.
• Investigating the role of public relations in shaping brand identity.
• The impact of public relations strategies on non-profit organizations.
• Exploring the role of public relations in enhancing government communication strategies.
• Investigating the use of storytelling in public relations campaigns.
• The role of public relations in shaping public opinion during a crisis.
• Exploring the impact of press releases on media coverage.
• The role of public relations in political campaigns.
• Investigating the influence of public relations on stakeholder engagement.
• The role of public relations in navigating brand reputation in the digital age.
• Exploring the impact of public relations on investor relations and corporate finance.
• Investigating the role of public relations in promoting diversity and inclusion initiatives.
• The effects of digital media on traditional public relations practices.
• Exploring the role of public relations in enhancing brand loyalty.
• Investigating the use of public relations in international diplomacy.
• The impact of crisis communication strategies on public relations outcomes.
• Exploring the role of public relations in celebrity brand management.
• Investigating the influence of media training on public relations professionals.
• The role of public relations in shaping global brand strategies.
• Exploring the effectiveness of public relations in healthcare communication campaigns.
• Investigating the relationship between public relations and corporate governance.
• The role of public relations in promoting sustainability initiatives.
• Exploring the role of public relations in managing corporate mergers and acquisitions.
• Investigating the impact of public relations on crisis recovery and brand rebuilding.

10. Visual Communication Thesis Topics

• Investigating the role of visual storytelling in advertising campaigns.
• Exploring the impact of visual communication on brand identity.
• The effects of color psychology in visual marketing strategies.
• Investigating the role of infographics in enhancing information retention.
• The impact of visual communication on political advertising.
• Exploring the use of visual narratives in social justice campaigns.
• Investigating the influence of graphic design on user engagement in digital platforms.
• The role of visual communication in environmental activism.
• Exploring the effects of visual communication on audience perceptions of news media.
• Investigating the role of typography in shaping brand communication.
• The influence of visual communication on consumer behavior in e-commerce.
• Exploring the role of photography in shaping public opinion on global issues.
• Investigating the effectiveness of visual communication in public health campaigns.
• The role of motion graphics in digital marketing strategies.
• Exploring the impact of visual communication on shaping perceptions of gender roles.
• The role of visual aesthetics in enhancing user experience on mobile apps.
• Investigating the use of visual communication in promoting cultural awareness.
• The influence of visual design on website credibility and trustworthiness.
• Exploring the effects of visual communication on engagement with educational content.
• Investigating the role of visual branding in shaping corporate identity.
• The impact of visual metaphors in health communication campaigns.
• Exploring the influence of visual storytelling on audience empathy in documentaries.
• The role of visual communication in creating effective social media content.
• Investigating the impact of visual elements in political campaign messaging.
• The role of augmented reality (AR) in enhancing visual communication strategies.
• Exploring the influence of visual communication on consumer perceptions of luxury brands.
• The role of data visualization in improving understanding of complex topics.
• Investigating the effects of visual communication on brand recall and recognition.
• The impact of visual communication on fostering community engagement in social media groups.
• Exploring the role of visual communication in shaping public perceptions of technological innovation.

This extensive list of 300 media and communication thesis topics spans a wide range of subjects within the field, offering students plenty of opportunities to explore issues relevant to today’s rapidly evolving media landscape. From investigating the impact of digital platforms on journalism to studying intercultural communication in multinational corporations, these topics provide a solid foundation for meaningful and impactful thesis research. By selecting a topic that aligns with both current trends and future developments, students can make significant contributions to the field of media and communication.

The Range of Media and Communication Thesis Topics

Media and Communication are vital fields that shape how information, culture, and ideas are shared and perceived globally. In an age dominated by digital platforms, instant communication, and multimedia storytelling, the study of Media and Communication offers students a vast range of opportunities to explore topics that have far-reaching implications for society, politics, business, and culture. Choosing a thesis topic in this dynamic field provides students with the chance to contribute meaningful research on current issues, emerging trends, and future directions. This article explores the range of Media and Communication thesis topics, divided into areas that reflect the industry’s challenges and innovations.

Current Issues in Media and Communication

The media landscape today is fraught with challenges and evolving at a rapid pace. Current issues in media and communication revolve around ethics, representation, and the balance between freedom of expression and the spread of misinformation. These issues create ripe opportunities for academic exploration.

• Misinformation and Fake News One of the most pressing challenges in the media landscape is the proliferation of fake news and misinformation, especially on social media platforms. The ease with which false information spreads has created an environment where truth is often difficult to discern. Thesis topics in this area could explore the mechanisms that allow misinformation to flourish, the role of algorithms in promoting misleading content, and the effectiveness of media literacy programs aimed at combating misinformation. Research could also examine how news organizations are adapting their strategies to retain credibility and regain public trust.
• Media Ethics and Accountability Media ethics, particularly in digital journalism, is another critical issue. The 24-hour news cycle, sensationalism, and the need for quick reporting have sometimes compromised journalistic standards. Topics could investigate the tension between ethical reporting and commercial pressures, the rise of clickbait culture, or the role of independent media watchdogs in ensuring media accountability. The ethical use of personal data by media companies also presents a timely issue, especially as the lines blur between journalism, entertainment, and advertising.
• Representation and Diversity in Media Media has the power to shape perceptions, and issues of representation—whether based on race, gender, ethnicity, or class—remain central to media studies. Research in this area could focus on how certain groups are portrayed in the media, whether diversity initiatives in the media industry are effective, or how media representation influences public opinion and policy. This area is especially relevant given the global conversation on race and social justice, and how media organizations respond to these movements.

Recent Trends in Media and Communication

As technology evolves, so does the media landscape. Recent trends in media and communication reflect the integration of digital platforms, the rise of multimedia content, and the increasing influence of social media on public discourse.

• The Rise of Digital and Social Media Digital platforms like Facebook, Instagram, YouTube, and TikTok have revolutionized how people consume and share information. Social media is now a central channel for everything from political discourse to brand marketing. Thesis topics could examine the influence of social media on public opinion, how social media algorithms shape the content people see, or the role of influencers in modern marketing strategies. Additionally, research could focus on the economic impact of digital platforms on traditional media industries, or the growing role of citizen journalism in democratizing information.
• Multimedia Storytelling and Immersive Content Multimedia storytelling—using a combination of text, audio, video, and interactive elements—has transformed how stories are told. This trend is especially significant in areas like digital marketing, journalism, and entertainment. Topics in this area could explore the impact of immersive content like virtual reality (VR) or augmented reality (AR) on audience engagement, or how multimedia storytelling is used in digital advertising to build brand narratives. The evolution of podcasting and the rise of video content on platforms like YouTube and Instagram provide additional areas of study, particularly concerning their influence on content creation and consumption habits.
• The Economics of Media in the Digital Age The business models of traditional media outlets have been disrupted by the internet and digital advertising. Today, platforms like Google and Facebook dominate digital advertising revenues, leaving traditional media struggling to find sustainable revenue streams. Thesis topics could investigate how digital subscriptions, paywalls, and crowdfunding are reshaping the business of news. Research could also explore the challenges and opportunities for independent media platforms and how they are navigating the digital media landscape. The role of big tech companies in shaping media economics is also a pertinent area of study, as these companies control the algorithms and platforms through which most digital content is accessed.

Future Directions in Media and Communication

Looking forward, the future of media and communication is likely to be shaped by advancements in technology, as well as shifting societal norms. Students can explore thesis topics that not only analyze current trends but also anticipate the future direction of the media industry.

• Artificial Intelligence (AI) and Automation in Media The use of AI and automation in media production is rapidly gaining traction, influencing everything from news reporting to content recommendation systems. AI can write news articles, create marketing copy, and even edit videos. However, the ethical and practical implications of this automation raise important questions. Thesis topics could focus on the impact of AI on jobs in the media industry, the potential for AI to enhance personalization in media consumption, or the ethical considerations surrounding automated content creation. Another avenue of research could explore how AI is being used to combat misinformation through automated fact-checking systems.
• The Role of Data in Personalizing Media Content As data becomes more integral to the media industry, personalization has become a key trend. Media companies now collect vast amounts of data on audience behavior, preferences, and consumption habits to tailor content to individual users. Thesis research could explore the implications of data-driven personalization for both consumers and content creators. Is personalization narrowing the content spectrum, creating echo chambers? Or is it enhancing user engagement and satisfaction? Additionally, the impact of data privacy regulations on media companies’ ability to use personal data for content curation could provide a timely research focus.
• Sustainability and Green Media Practices As global awareness of environmental issues grows, the media industry is starting to consider its own sustainability practices. From reducing the environmental footprint of media production to promoting eco-conscious content, the future of media will increasingly intersect with sustainability concerns. Thesis topics could investigate how media organizations are integrating sustainability into their operations, or how media can be used as a tool to promote environmental awareness. Research could also examine the rise of sustainable marketing practices in media campaigns and the challenges of aligning media production with environmental goals.

The field of media and communication offers students a diverse array of topics that are both academically challenging and relevant to real-world issues. Whether exploring the impact of digital media, addressing ethical concerns in journalism, or investigating the role of AI in media production, thesis research in this area provides opportunities to engage with critical issues that are shaping our world today and into the future. By choosing a thesis topic that aligns with their academic interests and career goals, students can contribute to the ongoing conversation about the future of media and communication in an increasingly connected, digital society.

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A-Level Media Studies Coursework Ideas

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• Indicative Content

Introduction

For the non-exam assessment, often known simply as coursework, you will be asked to devise and develop a cross-media product for an intended audience. Although the briefs change each year, they remain linked to the Close Study Products so you can expect to use the following forms:

• Print media: newspapers, magazines, advertising and marketing materials.
• Moving image: television programmes, music videos, film trailers.
• Online, social and participatory media: websites, blogs, social media advertisements and posts.
• Radio broadcasts.
• Video games.

The exam boards provide an outline of the context and aims of each brief, specifying the length, amount or duration of the texts. They will also give you a clear definition of the target audience. If you would like to know about the minimum requirements for each media form, read through the sections below that are relevant to your coursework.

Following the codes and conventions of newspaper design, your front cover should contain a masthead with the date and price. Research the difference between a tabloid, broadsheet and a blacktop newspaper because they will be branded differently to suit their target audience. There will also be incentives, such as competitions and coupons, positioned close to the title.

The audience will expect to see a main story, which is often called the splash. The image, of course, should grab the reader’s attention. However, the requirement often stipulates that this dominant image should not be used inside the newspaper.

Make sure you include a headline and byline for the main the story. Many newspapers often format the first paragraph differently to the rest of the copy. Known as the standfirst, the font is usually in bold and with a larger size.

Don’t forget to create an off-lead that will also appeal to the readership.

House Style

Importantly, you need to establish a clear house style with an appropriate register and mode of address . In other words, make sure your language suits the relevant demographic. For example, a tabloid might opt for a controversial and provocative headline compared to the more formal approach taken by a broadsheet.

For more information on the structure of a newspaper, read our guide to the  codes and conventions of front pages . The glossary might help to clarify some of terminology used on this page.

Related Pages

The design of the inside pages should reinforce the brand established on the front page. Put simply, you need to be consistent with your use of columns, headings, subheadings, colours and font choice. If size of the font on the front page is 10px, tracking is 0 and the lead is 10px, make sure your copy inside the paper is the same.

The brief might insist on at least 500 words of original copy and six other images. Of course, the mise-en-scène of the images must be appropriate to the style of the newspaper and engage the target audience. Be careful with the representation of people, social groups and places.

Finally, text and images should be combined into a suitable layout because you want to encode appropriate values and construct a clear point of view.

You will need to submit three or four pages. A cover page, content page and a two-page spread are probably the best options because you will be able to demonstrate your knowledge and understanding of the full range of magazine layouts. The right combination of text and images will achieve the top marks.

Front Cover

The first page should reflect the codes and conventions of the genre of magazine specified by the brief – a horror film fanzine will have a very different look and feel to a text targeted towards DIY enthusiasts. The values and ideology of the institution should be apparent in the choice of stories and representation.

Be sure to design a good title and masthead and position it appropriately on the page. You should also include the cover price and dateline. The exam boards often request at least three cover lines on the cover of the magazine so try to invent other relevant stories that might interest your audience.

Obviously, the main image is incredibly important because it will be the first thing that captures the audience’s attention. However, the brief might also stipulate two further smaller images or illustrations are required to demonstrate your understanding of the genre.

Arrange the headings and subheadings around the dominant image and make sure they are legible by choosing an appropriate font colour. Black text will only really work against a white background, so experiment with a range of colours. The font size needs to large enough to ensure readability.

Check out our guide to magazine covers for more information regarding their layout and form.

Internal Pages

The other pages should follow a suitable house style so use the same font size and weight for the main copy. If your columns are a certain width and are left aligned with a ragged right edge, make sure this format is repeated throughout the articles. The tone and style of the writing, or the mode of address, should also be consistent. Choose your words carefully – you will need at least 400.

Lots of candidates use an interview format, but make sure the responses communicate a clear point of view. A well-written article, such as a review or news report, with an appropriate ideological message is probably a better idea.

Detail is important. Include the folio and, perhaps, the magazine’s logo at the top or bottom corners of each page.

Finally, your seven or eight images should be original and fit the style of the magazine. Again, the mise-en-scène for a model train magazine with be very different to the glamorous shots needed for a bridal magazine.

Our  guide to a two-page spread  will introduce to the terminology used to define the different elements of a magazine.

Print Advertising

The shape and size of print advertisements will depend on their placement. You might be tasked with creating inserts for magazines, billboard posters, brochures, flyers and even fill the advertising space on the back of a bus. Therefore, the context will influence the layout and design of each text.

You will need to create at least three adverts which raise awareness of a brand, service or product. Although branding and identity are both important, each text should have a distinct marketing strategy or unique selling point. The exam board may ask for each advert to target a different demographic so think carefully about tweaking the representation and mode of address to suit the audience and context.

If you are going to encode a clear message and get the audience to engage with whatever you are promoting, you must exercise deliberate control over the connotations of the words and images you use on the print advertisements. Spend time getting the best shot of your celebrity who is fronting your campaign. Think carefully about the location and background. Create a mock-up of the product if necessary. The mise-en-scène and style of the images will help establish the brand and position the audience’s reaction to your promotional materials.

The lexical codes also need careful attention. Make sure your headlines and taglines are memorable. Use appropriate choices of font, type sizes and colour codes to create meaning.

Click the following link and learn more about the conventions of  print advertising .

Websites and Blogs

You will probably need to publish three pages. A homepage is essential because it will help define your values and point of view.

If the brief asks you to demonstrate your knowledge and understanding of the key media concepts by creating a website or online blog, you will need to follow some well-established conventions. There are a few obvious features a user will expect to find when they visit a webpage. For example, you should include a navigation menu at the top of the page, or in a sidebar, with links to the other important pages. The website logo and title are often integrated into this header.

At the top of desktop browsers, the title and site icon should appear in the tab to let users identify your site more easily, especially if they are switching between a number of sites. Users also expect a footer to conclude each page.

To establish a convincing house style, each page should share various design elements. Make sure the headers, fonts, colours and layouts are consistent otherwise you message will get lost in a confusing user interface. Here, at media-studies.com , we use the typeface Arial for most writing, sized 16px and with the very specific hex code of #2b2b2b. This style is repeated on each to page to deliver a consistent experience no matter which section you visit.

User generated content (UGC) is another important part of the user experience. Incorporate interactive elements and some multimedia content, such as embedded audio and video files, to engage the audience. SoundCloud and YouTube offer effective streaming solutions. Social media links are another typical feature and allows the user to share your stories.

Comment forms and comment sections are a great way to connect with your users because it gives them an opportunity to voice their opinion on the subject matter. In this way, it will help position them to feel they belong to a community who share an interest in whatever you are selling.

In terms of information, you need to write at least 400 words and include around eight original images or illustrations. Remember, the representation of people and places must be appropriate and relevant to the content of your site. The mise-en-scène must be related to your subject matter and target audience.

Moving Image Advertisements

Developing an overall concept for a campaign is really challenging so spend some time researching the specified industry context and evaluate how existing products target their audience. This detailed knowledge and understanding of the media landscape will help inform and shape your own products.

The length of footage will depend on which platform the advertisements are being broadcast. For example, television slots are usually 30 seconds and TiKTok videos can now be a minute long.

The exam boards might also stipulate at least two filming locations are used and each text should have a specific USP or audience segment. Original footage only.

Before you point your camera at your fake celebrity and press record, think carefully about how the audience will consume the texts because the way we hold our phones to watch a TikTok video is very different to the widescreen of a television programme or a typical YouTube upload. This relationship between the width to the height of the image is known as the aspect ratio.

Clear communication of the brand or message is vital so make sure your audio-visual choices are deliberate and appropriate. Persuasive strategies, such as celebrity endorsement. For more information about appealing to the audience and why people consume the media, read our guides to the  Uses and Gratifications Theory  and  Maslow’s Hierarchy of Needs . The lines of appeal listed by Gillian Dyer is also incredibly useful because they draw attention to the fantasies advertisers use to promote their products.

In order to construct a point of view that conveys the right attitude and belief for your campaign, think about the story. The use of narrative codes, such as  Propp’s character types  and  Todorov’s theory of storytelling , will improve your understanding of how texts are structured.

The best products will contain a wide range of shots and effective mise-en-scène, including props and costumes. In other words, do not limit your filming to your school. Use a logo within the advert in a way that promotes brand recognition.

Dialogue will be your biggest challenge. If you have a friend or family member talking to the camera, they need to stand close to the microphone so their voices are not lost in the wind. Dubbing dialogue to match the words with the actor is incredibly difficult. Fortunately, the microphones on most modern phones are excellent so you will have no trouble recording voice overs for your advertisements.

Finally, be aware that most free online editors will place a watermark the footage and charge you a small fee for removing their logo. Your school might have access to Adobe Premiere and After Effects, but do not be daunted by the software. Get stuck in.

For the top marks, you will need to demonstrate your awareness and skill of continuity editing. Check out this  guide to continuity editing  for six essential tips about working with your footage.

It is impossible to expect students to create a feature length film or an entire television programme. However, trailers and opening sequences are an excellent way for you to demonstrate your awareness of genre and form.

The minimum requirements will include at least two filming locations and the full range of camera shots, angles and movement to support the narrative.

You will also need to consider the mise-en-scene of each shot, including props, costume and lighting.

Although all the footage must be original, you can use existing music for the soundtrack.

The  narrative codes  need to be appropriate for the genre and form, so research the conventions of trailers and opening sequences. Watch lots of examples to increase your understanding of how these texts engage the audience.

Choose and combine signifiers that create the right representation for your story. The use of titles and graphics should reinforce your message and the action codes need to be appropriate for the target audience.

Finally, your texts should position the audience in relation to the characters and situation. Put simply, your villain should look like a villain.

Radio and Podcasts

The style of your text will depend on the brief. Factual broadcasts and news reports will have a different tone to a “behind the scenes” feature of a red carpet event. The target audience will also influence the rhythm of the piece.

You will probably need three minutes of content and at least three different voices to meet the minimum requirements. Use appropriate language and mode of address throughout.

Listen to a range of podcasts and tune into various radio stations. What conventions do these broadcasts follow? How do titles and non-diegetic sound help create meaning? What narrative codes are used to engage the target audience?

A narrator, interviewer or presenter can help establish the structure of the broadcast. They can also help anchor the listener’s interpretation of the situation or product. The use of different voices helps create interest, but pay attention to representation.

• Statement of Intent

You must also complete a Statement of Intent which outlines the connections between your knowledge of the key concepts and your own media texts. If you would like some suggests how to approach the Statement of Intent , please visit our guide. It is also important you are aware of the mark scheme so you should also read our outline of the coursework assessment objectives .

Further Reading

Rule of Thirds in Photography

Negative Space and Media Form

Continuity Editing

Images and Resolution Settings

Research and Preparation

Thanks for reading!

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Key concepts.

What is Media Framing?

Textual Poachers

• Roland Barthes

Media Studies

• The Study of Signs
• Ferdinand de Saussure and Signs
• Charles Peirce’s Sign Categories
• Jean Baudrillard’s Simulacra and Simulation
• Binary Opposition
• Vladimir Propp
• Tzvetan Todorov
• Quest Plots
• Barthes’ 5 Narrative Codes
• Key Concepts in Genre
• David Gauntlett and Identity
• Paul Gilroy
• Liesbet van Zoonen
• The Male Gaze
• The Bechdel Test
• bell hooks and Intersectionality
• The Cultural Industries
• Hypodermic Needle Theory
• Two-Step Flow Theory
• Cultivation Theory
• Stuart Hall’s Reception Theory
• Abraham Maslow
• Uses and Gratifications
• Moral Panic
• Camera Shots
• AQA A-Level
• Exam Practice