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How to Write an Article for a Magazine: Expert Tips and Tricks

By: Author Paul Jenkins

Posted on Published: June 14, 2023  - Last updated: June 23, 2023

Categories Writing

Magazine writing is a unique form of art that requires writers to carefully blend elements of storytelling, informative research, and reader engagement. Crafting an article for a magazine demands a flair for creative writing and an understanding of the submission process and the specific expectations of the magazine’s audience.

With a clear idea of the subject matter and a strong knack for storytelling, anyone can venture into the world of magazine writing and make a lasting impact on the readers.

The journey of writing a magazine article begins with understanding the fundamentals of magazine articles and their unique characteristics. It requires a thorough understanding of the target market, a well-defined topic, and an unmistakable voice to engage readers.

By focusing on these aspects, writers can create articles that resonate with a magazine’s audience, leading to potential ongoing collaborations and publication opportunities.

Key Takeaways

  • Magazine writing involves a blend of storytelling, research, and reader engagement.
  • Understanding the target audience and article topic is crucial to success.
  • Focusing on writing quality and a unique voice can lead to ongoing publication opportunities.

Understanding Magazine Articles

Types of magazine articles.

Magazine articles can differ significantly from newspaper articles or other forms of writing . Several types of magazine articles include features, profiles, news stories, and opinion pieces. Feature articles are in-depth stories that provide substantial information about a specific subject, often written by freelance writers.

Profiles focus on an individual or organization, showcasing their accomplishments or perspective. News stories are shorter pieces that report timely events and updates, while opinion pieces allow writers to share their viewpoints on relevant matters.

The Purpose of a Magazine Article

The primary purpose of a magazine article is to entertain, inform, or educate its readers in an engaging and visually appealing manner. Magazine writing is crafted with the reader in mind, considering their interests, knowledge level, and preferences.

The tone, structure, and style may vary depending on the target audience and the magazine’s genre. This approach allows for a more flexible, creative, and conversational writing form than news articles or research reports.

Magazine articles are an excellent medium for freelance writers to showcase their writing skills and expertise on specific subjects. Whether they’re writing feature articles, profiles, or opinion pieces, consistency, factual accuracy, and a strong connection with the reader are essential elements of successful magazine writing.

Developing Your Article Idea

Finding a story idea.

Developing a great article idea starts with finding a unique and compelling story. As a freelance writer, you must stay updated on current events, trends, and niche topics that can spark curiosity in the readers.

Browse newspapers, magazine websites, blogs, and social media platforms to stay informed and derive inspiration for your topic. Engage in conversation with others or join online forums and groups that cater to your subject area for fresh insights.

Remember to select a theme familiar to you or one with expertise. This approach strengthens your article’s credibility and offers readers a fresh perspective.

Pitching to Magazine Editors

Once you’ve generated a story idea, the next step is to pitch your concept to magazine editors. Start by researching and building a list of potential magazines or publications suited to your topic. Keep in mind the target audience and interests of each publication.

Instead of submitting a complete article, compose a concise and engaging query letter. This letter should encompass a brief introduction, the main idea of your article, your writing credentials, and any previously published work or relevant experience.

When crafting your pitch, aim for clarity and brevity. Magazine editors often receive numerous submissions, so make sure your pitch stands out.

Tailor the tone of your query letter according to the general style of the target magazine, and consider mentioning specific sections or columns you believe your article would fit.

Patience and persistence are key attributes of successful freelance writers. Always be prepared to pitch your article idea to different magazine editors, and do not hesitate to ask for feedback in case of rejection. Refining and adapting your story ideas will increase your chances of getting published.

Remember to follow the guidelines and protocols established by the magazine or publication when submitting your query letter or article pitches. Also, some magazines may prefer to work with writers with prior experience or published work in their portfolios.

Consider starting with smaller publications or creating a blog to build your credibility and portfolio. With a well-developed article idea and a strong pitch, you’re on the right path to becoming a successful magazine writer.

Writing the Article

The writing process.

The writing process for a magazine article generally involves detailed research, outlining, and drafting before arriving at the final piece. To create a compelling article, identify your target audience and understand their preferences.

This will allow you to tailor your content to suit their needs and expectations. Next, gather relevant information and conduct interviews with experts, if necessary.

Once you have enough material, create an outline, organizing your thoughts and ideas logically. This helps ensure a smooth flow and lets you focus on each section as you write.

Revising your work several times is essential, checking for grammar, punctuation, and clarity. Ensure your language is concise and straightforward, making it accessible to a broad range of readers.

Creating an Engaging Opening

An engaging opening is critical in capturing the reader’s attention and setting the tone for the entire article. Begin your piece with a strong hook, such as an intriguing anecdote, a surprising fact, or a thought-provoking question. This will entice readers to continue reading and maintain their interest throughout the piece.

Remember that different publications may have varying preferences, so tailor your opening accordingly.

Organizing Your Content

Organizing your content is essential in creating a coherent and easy-to-read article. Consider segmenting your piece into sub-sections, using headings to clarify the flow and make the content more digestible. Here are some tips for organizing your content effectively:

  • Utilize bullet points or numbered lists to convey information in a simple, organized manner
  • Highlight crucial points with bold text to draw readers’ attention
  • Use tables to present data or comparisons that may be difficult to express in plain text

As you organize your content, keep your target audience in mind and prioritize readability and comprehension. Avoid making exaggerated or false claims, damaging your credibility and negatively impacting the reader’s experience.

Remember to adhere to the submission guidelines provided by the magazine, as each publication may have different preferences and requirements. Following these steps and maintaining a clear, confident tone can create an engaging and informative magazine article that resonates with your readers.

Polishing Your Article

Proofreading and editing.

Before submitting your article to a magazine, ensure it is polished and error-free. Start by proofreading for grammar, spelling, and punctuation mistakes, making your article look more professional and credible. Using tools like grammar checkers is a good idea, but an experienced writer should also manually review their piece as the software might not detect some mistakes.

Editing your article is crucial, as it helps refine the structure and flow of your writing. Eliminate redundant or unnecessary words and reorganize paragraphs if needed. Consider asking a peer or a mentor to review it for an unbiased perspective.

Keep the magazine’s desired writing style in mind, and adapt your article suitably. For example, a news article may require a concise and informative tone, while a feature in a magazine on pop culture may call for a more conversational and engaging approach.

Using Appropriate Language and Style

To make your article stand out, it is essential to use appropriate language and style. Unlike online publication or social media writing, magazine journalism usually demands a more refined and professional tone. Focus on using a clear, neutral, knowledgeable voice conveying confidence and expertise.

Here are some tips to ensure your article fits the magazine’s desired style:

  • Ensure you have a compelling subject line that captures the reader’s attention.
  • Depending on the type of article you’re writing, decide if your piece should follow a more scholarly approach, like in a scholarly journal, or a more relaxed, opinion-based style found in lifestyle magazines.
  • Use relevant examples to support your points, but avoid making exaggerated or false claims.
  • Consider your audience and their interests. Choose the right vocabulary to engage them without making the content too pretentious or complicated.

By carefully proofreading and editing your work and using appropriate language and style, you can ensure your magazine article shines. Remember to stay true to your voice and the magazine’s requirements, and maintain a professional tone.

Frequently Asked Questions

What are the key components of a magazine article.

A magazine article typically includes a headline, introduction, body, and conclusion. The headline should be striking and attention-grabbing to capture the reader’s interest. The introduction sets the context and tone of the piece while giving the reader a taste of what to expect.

The body of the article is where the main content and message are conveyed, with vital information, examples, and analysis.

The conclusion summarizes the article by summarizing the main points and often providing a call to action or a thought-provoking question.

What is an effective writing style for a magazine article?

An effective writing style for a magazine article should be clear, concise, and engaging. It is essential to cater to the target audience by using language that resonates with them and addressing relevant topics. Keep sentences and paragraphs short and easily digestible, and avoid jargon unless the publication targets industry professionals.

Adopting a conversational tone while maintaining professionalism usually works well in magazine writing.

How should the introduction be written for a magazine article?

The introduction of a magazine article should engage the reader right from the start by grabbing their attention with a hook. This can be an interesting anecdote, a fascinating fact, or a provocative question. The introduction should also establish the flow of the rest of the article by providing brief context or outlining the piece’s structure.

What are the best practices for structuring a magazine article?

The structure of a magazine article should be well-organized and easy to follow. This often means using subheadings, bullet points, or numbered lists to break up the text and emphasize important content. Start with the most important information, then move on to supporting details and background information. Maintain a logical, coherent flow between paragraphs, ensuring each section builds on the previous one.

How can I make my magazine article engaging and informative?

To make a magazine article engaging and informative, focus on finding the right balance between providing valuable information and keeping the reader entertained. Use anecdotes, personal stories, and real-life examples to make the content relatable and genuine. When applicable, include engaging visuals (such as photos or illustrations), as they aid comprehension and make the article more appealing. Finally, address the reader directly when possible, making them feel more involved in the narrative.

What are some useful tips for editing and proofreading a magazine article?

When editing and proofreading a magazine article, focus on the bigger picture, such as organization and flow. Ensure that the structure is logical and transitions are smooth and seamless. Then, move on to sentence-level editing, examining grammar, punctuation, and style consistency. Ensure that redundancies and jargon are eliminated and that the voice and tone match the target audience and publication. Lastly, proofread for typos and errors, preferably using a fresh pair of eyes or a professional editing tool.

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Knowledge Base | Magazines | How to Write a Magazine Article? 12 Golden Rules

How to Write a Magazine Article? 12 Golden Rules

Although the number of magazines is shrinking in the digital age, many magazines have moved online. Many magazines created by online magazine maker are still popular, and authors enjoy fame and respect. That’s why, for many freelance writers, writing articles in magazines is often a career goal – because the pay can be ten times more per word than writing articles or texts for the local newspaper.

Writing magazine articles requires a different skill set than writing blog posts, screenplays, or advertisements. What’s more, as a magazine writer, more than in any other industry, you need to specialize to succeed. You write articles about history differently, sports differently, and sports history in a different way still.

A talent for writing, a love of meticulous research, and flexibility in creating texts are vital skills you need to master. Therefore, many people are interested in creating and publishing their own magazine need to master this specific style and learn how to write a magazine article.

What is a magazine?

A magazine is a publication that is a collection of articles that appears regularly. The magazine articles can be about any topic, as well as topics that interest a specific group, such as sports fans, music fans, or board game enthusiasts.

A magazine can be published weekly, monthly, bimonthly, or only a few times a year. Most magazines are published once a week or once a month. Most magazine articles do not have a list of sources and are written by regular magazine editors and writers, rarely freelance writers.

what is a magazine

Most magazine articles are easy to read and don’t take too long to read. They are often illustrated with photos or other images, and are written with simple but remarkable fonts . Today, magazines are increasingly being replaced by websites, but there are still many magazines on various topics.

What is a magazine article?

A magazine article is a specific text that can be found in a magazine or newspaper. It can be a report, a profile of an important person, an opinion piece, a discussion of a topic or a personal essay. Depending on the topic, a magazine article is usually 1,000 to 5,000 words long.

The magazine usually employs a group of editors who come up with a theme for each issue and relevant article ideas. This way, all the articles and features in the issue will have something in common. A sports magazine might talk about the start of a new season, a political magazine about an upcoming election, and a Valentine’s Day issue might be about romance.

magazine article mock up

How the format of a magazine article differs from that of a newspaper or other articles? In a newspaper that comes out every day, put the most important parts of the story first. Newspaper articles are usually read once and aren’t supposed to influence anyone. It has to be news, something you want to read.

On the other hand, a good magazine article should often start with a mystery, a question, or a situation that makes the reader want to read on. Daily newspaper articles should be unbiased descriptions of what happened, while magazine articles, often subjective, can cover a particular topic from a certain angle. To learn how to write a magazine article, you need to know what the magazine is about and how to appeal to its readers.

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Types and examples of magazine articles

Magazine editors categorize articles by type and often mention them in publication’s submission guidelines, so knowing these types by name will help you communicate with the editor. These are: First Person Article, Opinion Piece, Information or Service Piece, Personality Profile, and Think Piece. Many news articles, how-to articles, and reviews can also be found in magazines, but they are slightly different, and many of these have moved online, to digital magazines . Articles can also feature essays or humor pieces.

magazine reading

First Person Article

First-person magazine articles are written in the first person because they are based on personal experience. Depending on their length and newsworthiness, they can be sold as feature articles or essays. They are frequently personal accounts, especially interesting if they are written by a well-known magazine writer or celebrity. Typically, the purpose of such an article is stated in the first line or paragraph to hook the magazine’s target audience, such as “I voted for this politician, and now I regret my life choices.” When you write a magazine article like this one, you should present an unpopular or overlooked point of view from a fresh perspective.

Opinion Piece

This kind of magazine writing piece or opinion essay is less personal than the First-Person Article, but it still requires a narrow focus on a specific topic. The reader’s main question is, “Why are you qualified to render an opinion?” Everyone has an opinion, but why should anyone read yours?

If you’re an expert on this subject, let the reader know right away. Don’t criticize music trends if you’re not a musician! Demonstrate your knowledge, and support your opinion with up-to-date information and credentials.

Information/Service Piece

An informational or service piece expands the reader’s understanding of a particular subject. This can be a guide, a list of important issues. You can either be the expert or interview one. These are extremely pertinent to a specific industry. In a sports magazine article, you can explain a complete history of a sports team and its roster for the upcoming season.

You can expect some in-depth knowledge if the article title contains the phrases like Myths about or Secrets of. Explain everything you know: magazine journalism is different than being a freelance writer in that you should have some industry knowledge already.

Personality profile

This type of magazine article can present a silhouette of an important or relevant person – a politician, a political activist, a sports legend… If you’re writing for a video game magazine you can showcase a famous game designer or even an entire article can be about a game character like Lara Croft or Guybrush Threepwood, if the fictional character is detailed enough! Explain why readers will find this person interesting or noteworthy.

Think Piece

Written in an investigative tone, the think piece frequently shows the downside or less popular ideas of a popular industry aspect. This magazine article could also explain why something is popular or why a political party lost elections. A think piece is more in-depth than most feature articles and necessitates credibility. Confirm your thesis by interviewing analysts and experts. This type of article can be also found in zines , self-published magazines in small circulation, which often focus on niche hobbies, counterculture groups, or subcultures. If you would like to expend your knowledge about interviewing, make sure to check our guide on how to write an interview article .

How to start a magazine article?

Most creative writing professionals would agree that the best way to start writing a magazine article is with a strong opening sentence. A feature article must draw the attention of your target audience, and grab them from the go.

You can start by asking the reader a question which you will answer in the text of the article – for instance “Did you know that most users of Windows never use 80% of their functions – and that’s a good thing?”. In the content of your magazine articles you will be able to answer this question.

Another example of a good magazine article beginning is storytelling – human brains are fascinated by stories. Starting your example with “20 years ago no one in the industry knew what a genitine was, but now their inventor is one of the most influential people” can draw attention and spike up curiosity.

storytelling

A great example is also a shocking quote – a compelling idea that goes against the grain is sure to capture the reader’s attention.

Most creative magazine article ideas

Even the most experienced journalists can often be looking for ideas for great articles. How to write a magazine article if you don’t have the slightest idea? Here are some of our suggestions:

Take a look at your specialty. If you’re a freelance writer, it’s a good idea to write about what you know. Delve into a topic thoroughly, and you’ll eventually find your niche and you might move from freelance writing jobs to magazine writing! Why? Having a writing specialty will make magazine editors think of you when story ideas in that genre come up.

Check out what’s trending. When browsing popular stories on social networks, many freelancers choose to write about current events. Lists of popular articles can help you understand what to focus your efforts on. Keep in mind that an article for national magazines needs to be well researched, and what’s trending now may change before the magazine finally comes out.

Reach out to the classics. Nostalgia always sells well. You can go back to books or movies that people remember from their youth or, for example, summarize the last year. Lists and numbers always look good!

12 rules on how to write great magazine articles

magazine making

1. Write what you know about

If your articles are really fascinating and you know what you are writing about, you have a better chance of getting published, whether in a local newspaper or in a major magazine. Writing requires researching your chosen issue thoroughly. Identify perspectives that have not been explored before – describe something from the perspective of a woman, a minority, or a worker.

2. Research how you should write

Check the writing style requirements or guidelines of the magazines to which you want to submit your work. Each magazine has its own set of guidelines on what topics, manner and tone to use. Check out Strunk and White Elements of Style for tips on writing styles, as this is what many magazines draw from.

3. Remember to be flexible

One of the most valuable writing talents a journalist can possess is flexibility. You may find that you discover completely new facts while writing a magazine article and completely change your approach. Maybe you’ll change your mind 180 degrees and instead of attacking someone, you’ll defend them – anything to attract attention.

4. Make connections and meet people

Networking is important in any business, especially for freelance writers who want to make a jump to magazine writing. Editors regularly quit one magazine to work for another. Therefore, remember to know the people first and foremost than the magazine they work for.

5. Prepare a query letter

A query letter tells the editors why your magazine article is important, whether you think someone will want to read it and why you feel obligated to write it. Add to it a text sample and some information about yourself as a writer. Even a local magazine might not be aware of who you are, after all.

6. Prepare an outline

Always before writing a text have an outline that you can use when composing your articles. It must contain the important ideas, the content of the article body and the summary, the points you will include in it. You will find that it is easier to fill such a framework with your own content.

7. Meet the experts

You need to know pundits in your industry. There are several methods of locating experts, from networking to calling organizations or agencies in your field of interest. If you want to meet a police officer, call the police station and ask if someone could talk to a journalist – many people are tempted if you promise them a feature article.

8. Talk to experts

Once you get a contact for an expert, do your best to make the expert look as good as possible. The more prominent the expert, the better your text. Make a list of questions in advance and compare it with the outline to make sure you don’t forget anything. Remember to accurately describe your expert’s achievements and personal data.

9. Create a memorable title

This step can occur at any point in the process of writing an article for a magazine. Sometimes the whole article starts with a good title! However, there is nothing wrong with waiting until the article is finished before coming up with a title. The most important thing is that the title is catchy – editors-in-chief love that!

10. To write, you have to read

You never know where you will come across an inspiring text. It’s your duty as a good writer to read everything that falls into your hands, whether it’s articles on the front pages of major publications or small blog posts. Learn about the various issues that may be useful to your magazine writing skills.

11. Add a strong ending

End with a strong concluding remark that informs or elaborates on the theme of your piece. The last paragraph should make the reader satisfied, but also curious about the future progress of the issue. He must wonder “what’s next?” and answer the important questions himself.

12. Don’t give up

Writers are rejected hundreds of times, especially when they are initially learning how to create articles for magazines. However, even a seasoned freelance writer and professional journalist can get rejected. The most successful authors simply keep writing – being rejected is part of magazine writing. Freelance writing is a good school of writing career – including coping with rejection.

Now you know how to write a magazine article that will be engaging and interesting. Despite the digitalization of the market, writing magazine articles still offers many possibilities to a freelance writer or a seasoned professional. The market of press and magazines is evolving fast, but the basic principles of journalistic integrity stay the same!

You may be also interested in:

How to Make a Magazine Cover With a Template? 5 Reasons to Start Using a Magazine Maker

Ola Swiderska

Aesthetics and minimalism enthusiast. Loves to explore the world, and travel is the meaning of her life. Amateur photographer and passionate about dogs. At work, she points her energy into crafting content that reflects her interest in literature and design.

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Writing for Magazine: Types, Characteristics, Difference, Writing Styles

  • Post author: Anuj Kumar
  • Post published: 10 August 2021
  • Post category: Journalism
  • Post comments: 0 Comments

Table of Contents

  • 1 What is Magazine?
  • 2 Characteristics of Magazines
  • 3.1 Size and Appearance
  • 3.2 Content
  • 3.4 Design and Layout
  • 3.5 Target Audience
  • 3.6 Readability
  • 3.7 Display Ads
  • 3.8 Visual Strength
  • 3.9 Shelf Life
  • 4 Basics of Magazine Writing
  • 5.1 Tell a Story
  • 5.2 The Beginning
  • 5.3 The Middle
  • 5.4 The Ending
  • 5.5 Extra Credit
  • 6.1 Narrative Writing
  • 6.2 Serialised Narrative Writing
  • 6.3 Descriptive Writing
  • 6.4 Persuasive Writing
  • 6.5 Imaginative Writing
  • 6.6 Visual Writing
  • 6.7 Multiple Inverted Pyramid
  • 7.1 General Interest Magazines
  • 7.2 Special Interest Magazines
  • 7.3 Farm Magazines
  • 7.4 Sports Magazines
  • 7.5 Business Magazines
  • 7.6 Environmental Magazines
  • 7.7 Entertainment Magazines
  • 7.8 Automobile Magazines
  • 7.9 Children’s Magazines
  • 7.10 Women’s Magazines
  • 7.11 Men’s Magazines
  • 7.12 Literary Magazines
  • 8.1 What is the difference between newspaper and magazine?
  • 8.2 What are the basics of magazine writing?
  • 8.3 What are the types of magazines?

What is Magazine?

A magazine is a publication that is issued periodically. It generally contains essays, stories, poems, articles, fiction, recipes, images, etc. Magazines are directed at a general and special audience, often published on a weekly or monthly basis.

A magazine can also be considered as a cabinet of curiosities; i.e. a display case in which interesting, unusual, and occasionally ‘eccentric’ objects are collected and displayed as a conversation piece or an expression of the writer’s wide-ranging interests or tastes.

The readers are treated with a fascinating, mind-expanding, and unique set of wonders they had never dreamt of.

Characteristics of Magazines

Characteristics of magazines While popular magazines provide broad overviews of topics, scholarly journals provide in-depth analysis of topics and report the findings of the research, and trade magazines report on industry trends, new products, or techniques.

A popular magazine that caters to the general public uses non-technical language. The contents of these magazines include interviews, general interest articles, and various types of features. They usually cover a wide range of topics based on research, source comments, and generalizations.

Articles are usually written by a staff writer or a journalist; in some cases, interesting articles of freelancers are also encouraged. They generally contain many interesting and sometimes sensuous photographs to attract readers.

In general, magazine articles are easy to read, fairly brief in length, and may include illustrations or photographs. Magazines don’t necessarily follow a specific format or structure in writing the articles.

Its attractive appearance, eye-catching cover pictures, and illustrations on quality paper make it more appealing to the reading public. Magazines also contain many colorful and impressive advertisements.

Difference between Newspaper and Magazine

Newspapers and magazines are two important forms of print media that are read by millions of people around the world. Some of the most common differences between newspapers and magazines can be seen through their size and appearance, content, style, target audience, design and layout, readability, and advertisements.

Let’s discuss the difference between newspapers and magazines :

Size and Appearance

Design and layout, target audience, readability, display ads, visual strength.

Newspapers are bigger in size and they can be folded. A story above the middle fold on the front page of a newspaper is considered the most important story and one that appears just below the fold is generally the second most important story.

If there are many important stories on a newspaper page, then the treatment given to a story will decide its importance: such as photos/graphics with a more important story and with no visual elements in other stories. The eyes of a reader can scan an entire page without a fold.

A magazine tends to have a “book-type” size while the newspaper is really meant to be spread at arm’s length for the reader to grasp its contents.

Newspapers deal with reports clearly, briefly, and objectively. A magazine writer focuses on specialized topics and current issues of public interest. Newspapers remain the primary source of authentic, reliable, and latest information about what is happening around the world and even in one’s own locality.

But magazines are not sources of fresh content to the extent of publishing the breaking news. However, its content is specialized and recent in nature. Thus, we have various magazines such as entertainment, science, share markets, sports, glamour, and movies.

Newspapers are more versatile in content and hence they never fall short of content as there is always something happening in different parts of the world. On the other hand, magazine content is always based on the liking of readers of diverse backgrounds.

Newspapers focus on catchy headlines to create interest in the reader. Many reporters and editors are employed in newspapers to prepare specialized reports and interpretative articles. But magazines have lesser staff. A magazine writer has more freedom to express or has more room for subjectivity.

She/he has the tenacity and freedom to express things in a creative manner. It further enhances the writer’s mastery of the expression by imploring these seemingly circular methods of self-expression.

The newspaper writer on the other hand is compounded to a somewhat strict, strong, and straight writing mostly based on facts and figures.

Newspapers are known for their simple layout and design . While the content is usually in black and white, the style and font are fairly consistent throughout. Magazines have much more visual expression than newspapers because magazines are not subject to one consistent layout.

Magazines use lots of colors, and different types and sizes of fonts, and break up their articles with images and colors.

The main difference between a newspaper and a magazine is that newspapers are written for a general audience , while magazines are for specific types of audiences. A magazine attracts varied target audiences . A newspaper’s target audience is determined by its geography and its focus is broad.

Here, the editor determines what the people should read, what they want and desire. In contrast, a magazine’s target audience is determined by demographics and interests. (‘Demographics’ means the physical characteristics of the individual such as race, gender, interest, education level, etc.).

News stories are usually written in a matter-of-fact style. But magazines employ colorful language so as to make the content enjoyable.

The newspaper readability level corresponds to a difficult classification built around tight grammatical and syntactical rules. Linguistic subjectivity which relies on expressive adjectives enhances the readability of magazines.

Though magazines and newspapers both provide readers with information, their format and appeal differ considerably. Magazines are more advertiser-driven than newspapers. Newspapers are slightly different in this regard. Newspapers are driven more by readership than by advertisers.

They focus more on catchy headlines in an effort to capture the reader’s interest and get him to read the entire story. Part of the reason for this is that people often associate what they read with an ad they see near the piece. Our minds just naturally attach and group objects and associations together.

Advertising giants know this and place their ads exactly in proper alignment with stories and articles they want to associate with their products on those specialized magazines.

The visual strength of magazines is enhanced with the effective use of color in magazines. In magazines, we can also use a color background whereas newspapers normally have only a white background. This means you can present more attractive color contrasts in your magazine visuals.

Another strength of magazines is a longer life . Newspapers are read only once and then discarded. In contrast, magazines are commonly kept for several days, weeks, or months in magazine racks which provides for possible repeat reading.

Magazines use some of the highest-quality paper and ink to produce a visually appealing product meant to be kept and read longer than a newspaper. Magazines tend to focus on entertainment pieces, and provide how-to-do articles and features about certain subjects within their chosen marketing niche.

Magazines also have advertisements taking up large amounts of page space to balance the cost of production.

Basics of Magazine Writing

The joy of magazine writing lies in its variety. Anything from a celebrity interview to a food recipe can be the topic for magazine articles and this variety demands versatility. Coverage of events for magazines offers challenges as well as opportunities to journalists.

A creative flair and innovative skill may help in producing masterpieces and also in creating an everlasting impression on the reader’s mind. The language used depends, to a certain extent, on the objective of the magazine.

Literary style is generally preferred by the magazine press. Thus magazine writing requires a different way of thinking, writing, and structuring. Effective magazine writing is accessible, interesting, lively, colorful, grabbing, and relevant.

Whatever be the type of publication a journalist writes for, the basic approach is the same: write for your readers. However, good writing for magazines depends on the adherence to some well-known guidelines.

Though there are not many lengthy rules, there are guidelines a magazine writer should follow to produce a stylish copy. The most important among them can be summarized as follows:

  • Know whom you are writing for, their interests and concerns.
  • Know what you want to say and achieve.
  • Always prefer the concrete to the abstract.
  • Be accurate and readable.
  • Have an attention grabbing intro.
  • Spend considerable time thinking about fresh ways to ap-proach the subject.
  • Keep materials and sentences short.
  • Promote a vibrant style.
  • Know the publication’s editorial policy to achieve your di-rection.

Magazine writers often develop a strong personal style that is opinionated, anecdotal, and gossipy while developing the content. The quality of the content and style are equally important. The wordplay and tricks of style make the piece entertaining to read.

How to Structure Magazine Article

As soon as you’re ready to write a magazine article, you need to think about structure. With magazine articles, you can move beyond the inverted pyramid style of news by scattering important points throughout the article .

Tell a Story

The beginning, extra credit.

The important thing to remember is that you’re telling a story to your readers. That means you need a beginning, a middle, and an end. It also means you need to think about where you’re taking your reader and create a logical path to that endpoint.

To get people to read your article, you need to find a way to grab them. For example, you can begin an article with a quote or an anecdote from a person’s life. However, you can also set the scene or use anything that will attract the reader’s attention.

With most magazine articles, you talk to a person or people. People like reading about other people, so if your interviewee says something good, use a quote rather than the reported speech. This makes your magazine article more interesting.

Finally, end with a bang. This could be in the form of an important point, a revelation, or another anecdote or quote. The idea is to satisfy your reader and to get that reader interested in your other writings as well.

When you do research for an article, you often have information left over that didn’t make it into the main piece. Don’t get rid of this. Use it to create a sidebar or table (editors will love this), or as the starting point for another article.

Magazine Writing Styles

Let us now discuss some of the common styles used by the magazines in their presentation of articles:

Narrative Writing

Serialised narrative writing, descriptive writing, persuasive writing, imaginative writing, visual writing, multiple inverted pyramid.

Narratives are works that provide an account of connected events. In a narrative style, you’ll need to tell a story in such a way that the audience learns a lesson or gains insight. Narrative writing is a type of writing in which the author places himself as the character and leads you to the story.

Here, is a narrative, a story or event is told through characters and dialogues. Narrative writing has definite and logical beginnings, intervals, and endings. Narrative writing uses many literary techniques to provide deeper meaning for the reader and it also helps the reader use his / her imagination to visualize situations.

Literary techniques include metaphors, similes, personification, imagery, hyperbole, alliteration, back story, flashback, flash-forward, foreshadowing, and narrative perspective or point of view.

In this style, you cannot find out what’s going to happen next. You have to wait. Here the writer really understands how to hold a reader by his/her side and make them stick on with the piece till the end. That’s the skill absolutely essential for this style of writing.

The first and most essential quality of a serial narrative is that it has to be immensely, intensely, and inescapably readable. They should have a powerful pull on all readers with the power of a delicious sense of enforced writing.

Descriptive writing focuses on describing a character, an event, or a place in great detail. It is sometimes poetic in nature in which the author specifies the details of the event rather than just the information of that event.

In a descriptive style, the writer needs to describe a person, object, or event so vividly that the reader feels like s/he could reach out and touch it. The writer attempts to convey as many of the senses related to the subject as possible for a clearer understanding of what is being described.

Descriptive writing has a unique power and appeal, as it evokes sensory description through sights, smells, sounds, textures, and tastes through the text to your reader.

This writing revolves around convincing someone. Persuasion requires great skill and effort to convince your readers to endorse your opinion or viewpoint. You write with the sole objective of persuading your readers. Persuasive writing utilizes the power of words to confidently and passionately convey a very important matter.

Such writings are usually written with precision and authority. Persuasive texts are set out to argue and prove a case by presenting ideas that follow a logical progression. It aims to convince a targeted audience of the validity of a viewpoint on an issue by presenting logical arguments.

Imaginative writings present ideas, issues, and arguments in an imaginative and credible way through the description, characters, settings, figurative language, the five senses, etc. Imaginative writing assumes the form of fiction, specifically short stories.

Depending on the idea, the imaginative article can discuss anything from space travel to civil rights. Because of this wide variation, some imaginative pieces require a very serious response, while others invite a much more light-hearted, fantastic one.

Usually, imaginative write-ups start with a hypothetical situation and ask how you would respond to it. It should be credible and plausible and must convey information through description and figurative language. Add sensory details and realistic conversation.

Also include imaginary interactions with the characters. The characters should be dynamic in nature and they should see things differently or act differently by the end of the story. Narrate and describe events, characters, and situations.

Visual writing is a good language for storytelling in any medium. It focuses on the mind, and distinctive details from the intricately interconnected experiences of the individual. Visual writing creates depth, quality, and pacing.

The visual style isn’t an extension of the writing, but it has to be embedded into the writing in a way that the reader may not even be aware of its presence. This means the visual style is not about adding more but enriching an already existing text.

Visual communication engages meaningful experiences and feelings within individuals through richly embedded image symbols which are conveyed either directly through text or indirectly through other senses.

In the field of magazine journalism , the term ‘multiple inverted pyramid approach’ refers to a style of writing which informs and entertains the readers through self-sufficiently built plots of information, each of which may be arranged in the form of an inverted pyramid.

The fact is that the idea of the whole story is spilled in the first paragraph itself. The reader can decide whether to continue reading the details or to go into something else. But even if the reader stops at a certain point, this form of writing may provide some essential facts to the readers.

Types of Magazines

Today, there are thousands of magazines worldwide. They inspire, inform, educate and entertain audiences across the globe. Nearly 600 years after the advent of the printing press, magazines continue to change the nature of things throughout the world.

The major types of magazines are briefly explained below:

General Interest Magazines

Special interest magazines, farm magazines, sports magazines, business magazines, environmental magazines, entertainment magazines, automobile magazines, children’s magazines, women’s magazines, men’s magazines, literary magazines.

This type of magazine is published for a wider audience to provide information, in a general manner and the focus is on many different subjects. The main purpose of a general interest magazine is to provide information for the general audience. No background knowledge or expertise is assumed.

Articles usually provide broad coverage of topics of current interest. They are written by journalists, freelance writers, or staff correspondents of the magazine. These periodicals may be quite attractive in appearance, with articles often heavily illustrated with photographs.

The language of these publications is geared to any educated audience. There is no especially assumed target audience. Mere interest and a certain level of intelligence are only required to read and enjoy such magazines.

These are usually published by commercial enterprises, though some are published by professional organizations. Examples of general-interest periodicals are Time, Newsweek, Outlook, India Today, and The Week.

Special interest publications are magazines directed at specific groups of readers with common interests. Most special interest magazines cater to any specific interests or pursuits. For instance, there are magazines that cover sports, news, fashion, business, music, and so on.

While some attempt to cover all aspects of a broad subject, others are concerned only with a particular element of the general subject. Sports Illustrated, for example, contains stories on practically any sport, but Golf Digest carries only stories related to golf.

Other special interest publications find their audiences through different demographic segmentation. There are magazines published primarily for men (Field and Stream, Gentlemen’s Quarterly (GQ), etc.), women (Woman’s World, Grihalekshmi, Vanitha, etc.), boys (Boys’ Life) and girls (Teen Vogue). Specialized periodicals also serve most professions, industries, and organizations.

These are magazines featuring news and information pertaining to the agricultural sector. It is a resource for farmers and vendors of farmers’ markets.

There are various farm magazines that contain information about various farming equipment, farming practices, ideas and technology suitable to small and big farms, raising unusual livestock, growing high-value crops, direct marketing of their products to bring in more income, the latest techniques for growing bountiful, nutritious crops and many more articles that could provide information to the farmers who are their target audience.

They also share the success stories of artisans and farmers, on government policies and programs, and also about how to promote their business by reaching new customers and develop value-added products.

A sports magazine usually features articles or segments on sports comprising of many photographic images and illustrations. Some magazines concentrate on all general sports news and related issues while others concentrate on specific sports or games such as football, baseball, athletics, etc.

But the common aim of any sports magazine is to take fans inside the game and provide a mix of columns, features, profiles of their favorite players, scores, statistics, and analysis of the game.

News and information about sports, reviews, interviews, expert advice, player profiles, season previews, predictions, and pre-game analysis as well as quality photos are some of the main ingredients in a sports magazine.

Most of these magazines are dedicated to the dissemination of information related to particular business areas like accounting, banking, finance, international business, management , marketing and sales, real estate, small business, etc.

They explore the latest news and reviews on current trends in the world of business. Business magazines offer readers an unparalleled look at business and economic news, with incomparable access to business drivers around the globe.

It also provides the most recent news about trends and developments in global business, financial markets, and personal finance.

The aim of this type of magazine is to provide information about environmental issues and to share ideas about our very diverse and dynamic environment so that readers can live more sustainable lives and connect themselves to ideas and ongoing efforts for change, as well as for building a more just and sustainable future.

They cover everything environmental – from the big issues like climate change, renewable energy, toxins, and health to the topics that directly impact the readers’ daily lives: population, poverty, consumption, and the environment in general.

In-depth reviews of major policy reports, conferences, environmental education initiatives, environmental reports, and photos from around the world with an emphasis on human involvement in an environmentally changed scenario are some of the highlighted features of environmental magazines .

Entertainment magazines are usually glossy in nature and provide entertainment. They usually carry news, original stories, scandals, gossips, and exclusives about celebrities in various entertainment fields such as film, music, TV, fashion, and related similar areas of the industry.

Cultural criticism, beauty, lifestyle trends, and shopping guides also find expression in such magazines. As its main focus is on celebrity fashion or lifestyle, it is graphically rich in nature, featuring many photographs or other images.

Automobile magazines offer a rich and varied examination of the automotive universe in all its forms, illustrated with vibrant photography. They present interesting automotive news in the industry and celebrate the automotive lifestyle and its personalities, past and present.

It also offers insights into emerging trends in the industry and also creates images of whatever comes next in the written and visual form.

Updates in the motor vehicle arena such as newly arrived cars and bikes, contemporary style of vehicles, recommendations to buyers, reviews of newly launched vehicles are some of the attractive elements in these magazines.

The main aim of children’s magazines is to engage children to learn new things through entertainment and to provide memories that last a lifetime. The content is delivered through colorful images, read-aloud stories, and various fun activities that both the parent as well as the child can enjoy together.

Children’s magazines are designed to set young children on the path to becoming curious, creative, caring, confident individuals through reading, thinking, and learning with a wide variety of stories, puzzles, crafts, games, and activities. 3D children’s magazines are now on sale in Kerala.

Women’s magazines play a variety of roles as educators, family counselors, beauty specialists,s and lifestyle experts. Women’s magazines, on many occasions, have become an arena for debate and promotion of education for women.

The personal nature of the content also makes it a unique material specifically for women. The gorgeous photographs, engaging designs, and innovative styles make them attractive.

The outlook of a women’s magazine is an intelligent perspective that is focused on personal style – the way women actually look, think and dress. They reflect the spirit of today’s woman – changing with the times, moving with trends, styles, and fashion.

Men’s magazines bring the latest style tips, travel guides, lifestyle improvement, offering advice and information useful to men on a variety of topics including money , health, sports, cars, adventure, politics, and so on. Men’s magazines use masculinity as a marketing tool.

A literary magazine devoted to literature, usually publishes short stories, poetry, essays, literary criticism, book reviews, biographical profiles of authors, interviews, and any content related to literature.

Its aim is to promote literature, encompass an overall sense of the word, preserve indigenous literature and provide a platform for creative writers through its articles.

FAQs About Writing for Magazine

What is the difference between newspaper and magazine.

These are the following points of difference between newspapers and magazines: 1. Size and Appearance 2. Content 3. Style 4. Design and Layout 5. Target Audience 6. Readability 7. Display Ads 8. Visual Strength 9. Shelf Life.

What are the basics of magazine writing?

The following are the magazine writing styles: 1. Narrative Writing 2. Serialized Narrative Writing 3. Descriptive Writing 4. Persuasive Writing 5. Imaginative Writing 6. Visual Writing 7. Multiple Inverted Pyramid.

What are the types of magazines?

The following are the types of magazines: 1. General Interest Magazines 2. Special Interest Magazines 3. Farm Magazines 4. Sports Magazines 5. Business Magazines 6. Environmental Magazines 7. Entertainment Magazines 8. Automobile Magazines 9. Children’s Magazines 10. Women’s Magazines 11. Men’s Magazines 12. Literary Magazines.

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