A Literature Review on Destination Management Organization (DMO)

ZENITH International Journal of Multidisciplinary Research, Vol. 4 (12), December (2014)

7 Pages Posted: 6 Nov 2015

Bindi Varghese

CHRIST (Deemed to be University) - Institute of Management

CHRIST (Deemed to be University)

Date Written: December 1, 2014

This article is focused on the literature reviews that revolves around four themes mainly: Marketing, Destination Management Organization (DMOs), Destination Management and Branding. A methodological review was conducted on more than twenty articles that varied from research based articles (empirical studies), literature reviews articles, case studies, book reviews, conference proceedings, conceptual papers and so on to derive clarity on the DMO concept. The review gathered that the DMO has various functions other than traditionally known marketing function, the structure and type of the DMO varies according to the destinations. The paper concludes on the note that DMOs are necessary for the long term sustainability of the destination.

Keywords: Destination Management Organization (DMOs), Marketing, Management, Methodological Reviews

Suggested Citation: Suggested Citation

Bindi Varghese (Contact Author)

Christ (deemed to be university) - institute of management ( email ).

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HOME PAGE: http://www.christuniversity.in/

CHRIST (Deemed to be University) ( email )

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The future of destination marketing organizations in the insight era.

literature review destination marketing organization

1. Introduction

2. conceptual framework, 3. propositions, 3.1. dmos’ organizational adaptations and workforce training, 3.2. active engagement with destinations’ stakeholders and data sharing, 3.3. leverage user-generated-data for destination marketing, 3.4. the power of dmo’s data-driven decision-making, 4. conclusions and future directions, author contributions, institutional review board statement, informed consent statement, data availability statement, conflicts of interest.

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Huang, A.; De la Mora Velasco, E.; Haney, A.; Alvarez, S. The Future of Destination Marketing Organizations in the Insight Era. Tour. Hosp. 2022 , 3 , 803-808. https://doi.org/10.3390/tourhosp3030049

Huang A, De la Mora Velasco E, Haney A, Alvarez S. The Future of Destination Marketing Organizations in the Insight Era. Tourism and Hospitality . 2022; 3(3):803-808. https://doi.org/10.3390/tourhosp3030049

Huang, Arthur, Efrén De la Mora Velasco, Adam Haney, and Sergio Alvarez. 2022. "The Future of Destination Marketing Organizations in the Insight Era" Tourism and Hospitality 3, no. 3: 803-808. https://doi.org/10.3390/tourhosp3030049

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  • Corpus ID: 147023127

A Literature Review on Destination Management Organization (DMO)

  • Bindi Varghese , Neha Paul
  • Published 1 December 2014
  • AARN: Space

11 Citations

Bibliometrics of destination marketing research: cocitation and bibliographic coupling analyses, improving the management of tourist destinations: a new approach to strategic management at the dmo level by integrating lean techniques, a strategic evaluation on competency of karnataka destinations through destination management organizations, destination management organisation managers’ behavioural intentions towards crisis planning in malaysia, theoretical model of destination development for cruising tourism in the adriatic region, tourism facing a pandemic: from crisis to recovery, the suitability level of ecotourism characteristics in the sipin lake tourist destination in jambi city, strategies for crisis preparedness of tourist destinations.

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Destination Management, Competitiveness, and Quality-of-Life: A Review of Literature and Research Agenda

  • First Online: 01 January 2011

Cite this chapter

literature review destination marketing organization

  • B. Bynum Boley 4 &
  • Richard R. Perdue 4  

Part of the book series: International Handbooks of Quality-of-Life ((IHQL))

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16 Citations

The purpose of this chapter is to provide a review of the destination competitiveness literature and to articulate an agenda for future research on the interface between destination competitiveness and sustainability, with specific focus on the associated resident quality-of-life issues. The chapter is predicated on two beliefs. First, tourism destination development and management in the future will continue to focus more and more on sustainability and contributing to local resident quality-of-life. Second, destination management organizations (DMO) will continue to be the leaders for destination tourism planning and strategy implementation. The current DMO management philosophy is largely focused on destination competitiveness. Hence, there is an important need to examine the interfaces of sustainability and destination competitiveness concluding with suggestions for how DMOs will be evaluated in the future and the research needed to support those evaluation structures. This chapter suggests that an increased focus on destination sustainability and/or destination competitiveness will result in increased resident quality-of-life.

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Boley, B.B., Perdue, R.R. (2012). Destination Management, Competitiveness, and Quality-of-Life: A Review of Literature and Research Agenda. In: Uysal, M., Perdue, R., Sirgy, M. (eds) Handbook of Tourism and Quality-of-Life Research. International Handbooks of Quality-of-Life. Springer, Dordrecht. https://doi.org/10.1007/978-94-007-2288-0_30

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COMMENTS

  1. Destination Marketing Organizations and destination marketing: A

    1. Introduction. Destination marketing is now acknowledged as a pillar of the future growth and sustainability of tourism destinations in an increasingly globalised and competitive market for tourists (UNWTO, 2011).Published research related to destination marketing represents an important growth area in tourism that has become a distinct paradigm (Bowen, Fidgeon, & Page, in press), and its ...

  2. Destination Marketing Organizations and destination marketing: A

    Sheehan and Ritchie's (2005) literature review found very little interest in DMO market performance measures, while Faulkner (1997) suggested. Conclusion. The purpose of this paper was to provide a narrative analysis of the first 40 years of destination marketing literature with an explicit focus on the core marketing role of DMOs.

  3. Destination Marketing Organizations and destination marketing: a

    DOI: 10.1016/J.TOURMAN.2013.09.009 Corpus ID: 154532664; Destination Marketing Organizations and destination marketing: a narrative analysis of the literature. @article{Pike2014DestinationMO, title={Destination Marketing Organizations and destination marketing: a narrative analysis of the literature.}, author={Steven Pike and Stephen J. Page}, journal={Tourism Management}, year={2014}, volume ...

  4. University of Arkansas, Fayetteville ScholarWorks@UARK

    LITERATURE REVIEW 2.1 Destination Marketing Organizations . Since the late th19 Century, tourism has been around in an organized method, and texts regarding the destination planning, marketing, and management didn't emerge in earnest until the 1990s (Pike, 2004). Defining the roles that the DMO play in a community can sometimes be

  5. PDF Destination Marketing Organizations and Destination Marketing: a

    Destination Marketing Organizations and destination marketing: A narrative analysis of the literature. Tourism Management. 41:1-26 ... evolution of the destination marketing literature, ... growth of medical tourism destinations (see for example Connell, 2013), no prior review of the destination marketing field was identified in a search of the ...

  6. State-of-the-Art Review on Destination Marketing and Destination Management

    This article presents a narrative perspective review of the state-of-the-art of destination marketing and management. The past 15 years of developments, stretching from technological advances enabling methodological progress and new consumer behavior to climate, health, and financial crises, require a reassessment of previous academic contributions and current practices.

  7. Destination Marketing Organizations and Destination Marketing: A

    A Destination Management Organization (DMO) plays an essential role in carrying out that mission (Evans, 2016;Goffi et al., 2019;Volgger & Pechlaner, 2014).

  8. PDF The Future of Destination Marketing Organizations in the Insight Era

    DMOs have increasingly used various digital tools in marketing, such as websites, e-mail, traveler review sites, blogging, and mobile electronic guides. Studies show that DMOs have adopted social media content in their marketing efforts [7,8] and paid increasing attention to developing techniques such as big data analytics to rapidly and ...

  9. A Literature Review on Destination Management Organization (Dmo)

    REVIEW OF LITERATURE: The main function of the DMO is examined by various authors such as, Presenza, Sheehan and Ritchie (2005) who gives various views of DMOs as a Destination Marketing Organization and Destination Management Organization. It tries to propose a model that describes the possible

  10. The Destination Marketing Organization as an intelligent agent

    Recognized as the authoritative body on strategic tourism planning, destination marketing, and resource management, Destination Marketing Organizations (DMOs) have been increasingly called upon to adopt the role of knowledge management at the destination level, ... 2 LITERATURE REVIEW 2.1 Knowledge management.

  11. PDF Destination Marketing Organizations and destination marketing: A

    Progress in Tourism Management Destination Marketing Organizations and destination marketing: A narrative analysis of the literature Steven Pike a, *, Stephen J. Page b a School of Advertising ...

  12. The Future of Destination Marketing Organizations in the Insight Era

    There has been a growing interest in examining the implementation of insight-era technologies (e.g., AI, social media) and big data for sustainable tourism development. However, actionable guidelines to promote a holistic adaptation and the effective functioning of destination marketing/management organizations (DMOs) in the increasingly data-infused world are still needed. This perspective ...

  13. Constructing a smart destination framework: A destination marketing

    Examines Destination Marketing Organization and Destination Management System roles. ... The literature review and website analysis formed the foundation for the coding system used at this stage. Each code was assigned a memo and a description with relevant examples. The codes were associated with words, phrases, sentences, and sometimes with ...

  14. Literature Review

    Download chapter PDF. This chapter provides an extensive review of the branding, brand identity, consumer-based brand equity, and related concepts in the academic marketing, consumer behavior, and tourism literature. Strong theoretical and empirical support for a conceptualization of leisure visitors' destination brand associations is presented.

  15. Destination marketing organizations: Roles and challenges

    Abstract. Destination Marketing Organizations (DMOs) occupy a central position in the marketing of tourism destinations. They are destination-based organizations assuming several roles that are ...

  16. Market-Oriented Destination Marketing: An Operationalization

    Managing Destination Marketing Organizations: The Tasks, Roles and Responsibilities of the Convention and Visitors ... "Common Method Biases in Behavioral Research: A Critical Review of the Literature and Recommended Remedies." Journal of Applied Psychology 88 (5): 879-903. Crossref. PubMed. ISI. Google Scholar. Porter M. E. 1985 ...

  17. Smart Technologies in Tourist Destination Marketing: A Literature Review

    According to [ 13] smart tourism is a management structure that combines tourism infrastructure with ICT tools with the aim of increasing destination and business efficiency, as well as tourist experiences. In this sense, smart technologies are tools that can contribute to meeting tourists' needs and expectations, if properly designed.

  18. From outreach to outcome: exploring the impact of integrated marketing

    Literature review. Shankar (2022 ... The mission marketing of an organization serves as a strategic tool for enterprises to properly communicate their business stance and ... Kumar, P., Mishra, J. M., & Rao, Y. V. (2022). Analyzing tourism destination promotion through Facebook by Destination Marketing Organizations of India. Current Issues in ...

  19. Tourism destination research from 2000 to 2020: A ...

    A literature review is a summary of existing knowledge and an outlook on future research directions (Hart, 1998; Webster & Watson, 2002). ... destination marketing organizations and destination marketing: Qualitative narrative reviews: 1973-2013: not specified: 4: Young, A. P.; Ulrike, G.

  20. A Literature Review on Destination Management Organization (DMO

    This article is focused on the literature reviews that revolves around four themes mainly: Marketing, Destination Management Organization (DMOs), Destination Management and Branding. A methodological review was conducted on more than twenty articles that varied from research based articles (empirical studies), literature reviews articles, case studies, book reviews, conference proceedings ...

  21. CHAPTER 2

    ECOTEC (2010) provides an analytical framework o f Destination marketing. and its economical impact. As it is illustrated in figure 2.1 th e framework. includes four key elements: 1) activities, 2 ...

  22. Destination Management, Competitiveness, and Quality-of-Life: A Review

    As an acronym, DMO has historically represented destination marketing organizations. These organizations, at the local, regional, state, and national levels, ... This is reflected in the results of the literature review by Mazanec et al. which identifies seven common measures of DMO success in tourism: (1) ...

  23. Solving the mystery of storytelling in destination marketing: A

    The systematic literature review is a valuable tool that has become increasingly popular among scholars across various academic disciplines, including hospitality and tourism (Petticrew ... User-generated content and destination marketing organizations communication at comparison. International Journal of Culture, Tourism and Hospitality ...

  24. A Literature Review on Destination Management Organization (Dmo)

    Abstract. This article is focused on the literature reviews that revolves around four themes mainly: Marketing, Destination Management Organization (DMOs), Destination Management and Branding. A ...