intuit design thinking case study

Based on deep customer empathy, idea generation, and experimentation, D4D was created to clearly articulate Intuit’s approach to design thinking and to provide the entire company with a...

Although most people don’t think of financial software as a category driven by emotion or design, Smith writes, Intuit’s D4D (“design for delight”) program has paid off.

Home » Case Studies » Intuit. How Intuit communicates and measures the impact of its design thinking program. Intuit is a well-known and widely documented example of a company, which successfully incorporated design thinking in its transition to a more customer-centric corporate culture.

The eventual result was the creation of a team of nine design-thinking coaches—“innovation catalysts”—from across Intuit who were made available to help any work group create prototypes ...

The pre-course reading material included a case study on Intuit (the company behind TurboTax, etc.) and their push into design-driven innovation. Here’s what you need to know:

Suzanne Pellican explains how Intuit went from the "Best Run, No Growth Company in the Valley" to a "30-Year-Old Startup" by becoming design driven.

This is a 4 part series on experimentation at Intuit. Part 1 covers the culture of experimentation @Intuit while Parts 2 to 4 cover how we have built a powerful and scalable experimentation platform to power data driven decisioning.

Design for Delight (D4D) is our secret sauce for how we innovate at Intuit. The approach comprises three principles — Deep Customer Empathy, Go Broad to Go Narrow, and Rapid Experimentation. We apply D4D to uncover bold new ideas, as well as our daily work, continuously delighting our customers as a result.

Kannan said at Intuit, analysts glean insights from customer data available across the ecosystem, and AI teams focus on building customer experiences driven by machine learning, knowledge engineering, and natural language processing, delivering personalized, automated, and insightful products.

Intuit’s CEO on Building a Design-Driven Company. Read time: 6-7 minutes. The original version of Quicken offered only one-third the features that many competing products had, but with an important difference: It was well designed.