hybe new brand presentation

Big Hit Entertainment Unveils New HYBE Headquarters

Big Hit Entertainment will be starting a new path with HYBE!

Previously, Big Hit Entertainment  held a New Brand Presentation via the Big Hit Labels YouTube channel. Through the presentation, the company announced their new name HYBE, which symbolizes “connection, expansion, and relationships.”

On March 22, Big Hit Entertainment will be moving into HYBE’s brand new headquarters that is located in Yongsan, Seoul. It is a 19-story building with seven additional floors underground, and it covers about 60,000 square meters of space and houses over 1,000 employees and executives. The interior of the building consists of an entertainment production section, office section, and employees’ welfare section. In addition, there will be a museum in the basement that will be open to the public.

With a “Hyper Nomad” concept, the new headquarters will not only accommodate the employees’ different needs but also allow them to easily come together and disperse on a project-by-project basis. Rather than excessive decoration, the building is focused on functionality.

Accordingly, the building will become a space where people “come together,” not “placed together.” It pursues a “mobile office” in the form of various spaces and an autonomous seating system. It is possible to change the size of the work space with a “mobile rack” that moves easily, and employees will be able to freely modify the work/meeting space depending on the number of participants and the type of projects.

The second to sixth floors house the entertainment production facilities, which include film, dance, and production studios for each label. The seventh floor is a special area for storing different supplies in order to maintain a pleasant work environment. The eighth to sixteenth floors house the office space where interior staircases have been installed in every three floors. This was done to make it easier for employees to travel to and from each floor as well as create an environment where they can communicate more freely. Six floors have libraries/lounges, and three floors have fitness centers.

At the top floor, there is an auditorium, cafe, and garden that were created to improve thinking and communication. The cafe has especially collaborated with the coffee brand Fritz to bring a unique cafe experience. There are about 200 birch trees in the garden that is called “Comb,” which means that the employees can comb through their mind and thoughts.

CBO (Chief Brand Officer) Min Hee Jin commented, “Space creates attitude, and attitude creates values and cultures. We have created a space for each employee of diversity so that they can gain inspiration and and feel comfortable, and we believe that a culture of working freely in this space will soon create new values for the company.”

What do you think about the new building?

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Everything to Know About Big Hit Entertainment Rebranding as HYBE

On March 18, Big Hit Entertainment, the home of K-pop groups BTS and TOMORROW X TOGETHER , announced its plan to rebrand using the name HYBE. The announcement came during a “New Brand Presentation” video on the Big Hit Labels YouTube channel. Here is everything fans need to know about Big Hit Entertainment ‘s name change.

What does the name change mean for Big Hit Entertainment?

The “ HYBE: New Brand Presentation ” presented the rebranding using the metaphor of a computer restarting. CEOs Bang Si-Hyuk, Lenzo Yoon, and Jiwon Park explained that this marked a new beginning for the company while expanding on the company’s core values.

“What we think of as variation of music is that of the infinite realm, and I think the name Big Hit Entertainment cannot fully capture this concept,” Bang said.

The new company name will encompass music, artist development and management, publishing, and various business formats. With HYBE as the overarching company, Big Hit Entertainment will continue on as Big Hit Music.

How HYBE will be organized

Going forward, HYBE will consist of three different divisions: Labels, Solutions, and Platforms. Big Hit Music will reside under HYBE Labels along with Source Music, Pledis Entertainment, Belift Lab, Koz Entertainment, and HYBE Labels Japan.

The Solutions pillar of HYBE will focus on business components ranging from education to games to video content. HYBE’s Platforms division is made up of Weverse Company.

Over the years, the fan platform Weverse has become a place for fans to communicate with one another, with artists, and watch video content. In addition to being a platform for K-pop acts, Weverse is in the process of expanding to include global artists with Universal Music Group.

Even with the new business model and company name, Bang reassures fans that music is still at the heart of the company.

“Music has the great power to move people and change the world. HYBE is a company that creates this sort of music and shares consolation and empathy through music. And to take it one step further to prove how far entertainment based on music can touch the everyday life of an individual,” he said.

Big Hit Entertainment will have a new company headquarters

During the video presentation, viewers were given a virtual tour of the company’s new headquarters. The company’s Chief Brand Officer Min Hee-Jin explained the significance of the new building.

Big Hit Entertainment Forms Strategic Partnership With YG Entertainment

“We designed the space in hopes that it would be a place where people ‘come together,'” said Min. “I believed a place that is convenient to communicate in will naturally attract people, that within this space a nomadic office life can flourish.”

HYBE’s headquarters features dance, film, and production studios for all of the music labels in the company, office space, libraries, and gyms. While the name change was announced on March 18, it will not go into effect until after Big Hit Entertainment’s shareholders meeting on March 30.

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Big hit entertainment officially introduces new company name “hybe”, new structure, building, and more.

Big Hit Entertainment has officially announced the change of their brand to HYBE, shared their updated company goals, and more in their latest presentation.

Bang Si Hyuk first announced there will be a big change for the company, and alongside Global CEO Lenzo Yoon and HQ CEO Park Jiwon , the executive trio shared how throughout their time with the company, they have been striving to innovate within the industry, and one of their proudest achievements was eliminating the barriers that fans traditionally had to go through, such as extremely long lines for merchandise.

Bang Si Hyuk then stated that as time went on, Big Hit Entertainment started diving into areas that traditionally were not covered by entertainment companies, such as 360 business, IP business, and the education sector. Due to this, the name of Big Hit Entertainment did not fit the agency anymore, and they needed a new name.

Big Hit Entertainment’s new company name was officially revealed as HYBE.

Lenzo Yoon stated that Big Hit Entertainment as a name will not disappear entirely, as a new label called BIGHIT Music will be created to be the home to the company’s artists. BIGHIT Music will cover music production, artist management, and fan communication.

Park Jiwon shared that HYBE will be comprised of two headquarters: HYBE HQ in Seoul, South Korea, and HYBE America. HYBE as a company will be split into three sections: HYBE Labels , HYBE Solutions , and HYBE Platforms .

HYBE Labels will be comprised of the aforementioned BIGHIT Music, BELIFT LAB , Source Music , Pledis Entertainment , KOZ Entertainment , and HYBE Labels Japan . Each agency will maintain their own independence and management, with support from HYBE’s overall management system.

HYBE Solutions is the business unit of the company, where all of the production companies lie, including HYBE EDU and Superb. They will be tasked with creating business using the creative output from the HYBE Labels’ artists.

HYBE Platforms currently is only home to Weverse Company , but may be one of the most important divisions, as it is the center that will connect and help expand all of HYBE’s content and services.

HYBE’s ultimate goal is to complete a system that allows their Labels, Solutions, and Platforms divisions to continuously innovate their business models and grow.

The executive trio then introduced their new campaign titled “What do you believe in?”. Bang Si Hyuk shared that their answer was music, and that is also HYBE’s core philosophy as they move on in the future.

Park Jiwon and Bang Si Hyuk shared how HYBE declared their vision to be “the world’s top music-based entertainment lifestyle platform company”, and Bang Si Hyuk shared what he meant by entertainment lifestyle.

All experiences that are filled with infinite imagination and joy that stem from music, that increase happiness and convenience in life. — Bang Si Hyuk

They then introduced Min Heejin , CBO of HYBE, and she shared that her first project at HYBE was actually reshaping the entire brand system and HYBE’s new office, not Big Hit’s new girl group.

Min Heejin also shared what the interior and exterior of the HYBE office looks like, emphasizing flexibility, horizontal communication, and connectivity. She believed that a place that is convenient to work and communicate in will naturally attract people, and office work culture will flourish.

The HYBE building will be divided into three parts: the entertainment production section, office section, and employee’s welfare section.

Floors 1-6 will house the music production facilities, such as dance studios, film studios, the wardrobe, and a lounge.

The seventh floor was designed as a storage floor, housing supplies to maintain a pleasant work environment, with the inclusion of rolling racks to make transport and sorting much easier.

Floors 8-16 will be the office space, complete with many special features such as the mobile racks, which will allow workers to adjust the physical size of the office to better fit their needs. Modular walls can be installed to create private office spaces or meeting rooms. Each floor has an identical structure, but the modular walls allow customization. The company introduced the idea of free seating, where employees can sit anywhere, all they need to do is reserve a seat on the company’s new mobile app.

In addition, there are libraries on floors 8-10 and 14-16, and a fitness zone on floors 11-13 for employees to get some rest when they need it.

The 19th floor houses the forum, a lounge for employees and it also can be used as an auditorium for large meetings. Included in the forum will be a coffee shop, as HYBE is partnering with coffee brand Fritz to create a brand unique to HYBE.

Earlier, it was revealed through documents presented to the Financial Suppository Service that Big Hit Entertainment would be changing their company name to HYBE.

Watch the broadcast below:

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Big Hit Entertainment Officially Presents New Company Name 'HYBE,' New Building, and More

Big Hit Entertainment has officially announced the new company name "HYBE," revealed what their new building will look like, and more in their video presentation.

Big Hit Entertainment Announces Change in Company Name and Its Three Sections

On Friday, March 19, Big Hit uploaded a video presentation titled "HYBE: NEW BRAND PRESENTATION" to their official YouTube channel. In the video Chairman Bang Si-hyuk, Global CEO Lenzo Yoon, HQ CEO Jiwon Park, and CBO Min Hee-jin present Big Hit's new corporate brand and mission, as well as showcase the new building.

RELATED: Big Hit Entertainment to Change Its Name to HYBE Corporation

In the video, Lenzo Yoon announced that Big Hit Entertainment's new company name will be "HYBE." It stands for connection, expansion, and relationship. But although the name will change, Big Hit Entertainment will not disappear wholly and it will instead be part of HYBE as a new label called BIGHIT Music that will be the home to the agency's artists. BIGHIT Music will deal with music production, artist management, and fan communication.

Jiwon Park added that HYBE will be composed of two headquarters: HYBE HQ in Seoul, South Korea, and HYBE America. HYBE HQ will be divided into three sections: HYBE Labels, HYBE Solutions, and HYBE Platforms.

HYBE Labels will be made up of BIGHIT Music and its subsidiaries BELIFT LAB, Source Music, HYBE Labels Japan, Pledis Entertainment, and KOZ Entertainment. While under HYBE, these companies will maintain their independence and originality, while receiving support from HYBE's management system.

HYBE Solution is the business section of the company, which includes HYBE 360, HYBE IP, HYBE EDU, SUPERB, HYBE Solutions Japan, and HYBE T&D Japan. These are responsible for creating secondary and tertiary businesses using the creative output from HYBE Labels.

Meanwhile, HYBE Platforms is currently home to only Weverse Company, which is expected to help expand all of HYBE's content and services.

READ MORE: NU'EST, BTS, SEVENTEEN, GFriend, TXT & ENHYPEN Drop Answers for "WHAT DO YOU BELIEVE IN?' in New Campaign Film

Bang Si Hyuk, Lenzo Yoon, and Jiwon Park then introduced the company's new campaign titled "What do you believe in?" Bang Si Hyuk shared that their answer is music, which is also HYBE's core philosophy as they move towards the future.

Big Hit Entertainment Presents New Building as HYBE

Later on, they introduced HYBE's CBO, Min Heejin, who introduced what the interior and exterior of the HYBE office will look like. She said that the new building will be split into three parts: the entertainment production section, office section, and employee's welfare section. She added that floors 1-6 will be comprised of the music production facilities, such as dance studio, film studio, lounge, and wardrobe.

The seventh floor will serve as a storage floor, which will house necessary supplies, while floors 8-16 will be the office space. Moreover, there will be libraries on floors 8-10 and 14-16, and a fitness zone on floors 11-13, which employees can access whenever they need to get some rest.

The 1 9th  floor is where the forum with a coffee shop and a lounge f or employees are located. It can also be used as a venue for large meetings. For more information, watch the full video presentation below.

YOU MIGHT ALSO LIKE: Big Hit Entertainment Join Hands with YG PLUS and Naver

What do you think of Big Hit Entertainment's new company, new building, and structure? Tell us in the comments! 

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[Newsmaker] Big Hit Entertainment to change name to Hybe

A breakdown of everything you need to know about big hit's new identity.

Published : March 19, 2021 - 16:06

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PANDEMIC-HIT PH. A busy sidewalk at a business area in Novaliches, Quezon City on March 19, 2021.

Screenshot from Campaign Films

Big Hit Entertainment, the company behind global phenomenon BTS, officially introduced its new company name HYBE during a brand presentation on Friday, March 19, 2021.

A day prior, the company had launched a campaign film starring GFRIEND, BTS, SEVENTEEN, TOMORROW X TOGETHER, NU’EST, and ENHYPEN to welcome the name change.

Chairman and CEO Bang Si-hyuk first announced the planned name change on March 10.

“We’ll become the world’s leading entertainment and lifestyle platform company. By removing ‘entertainment,’ we’ll have a new comprehensive image as a general content group, which is our mission,” he said in a statement.

Global CEO Lenzo Yoon, HQ CEO Park Jiwon, and CBO Min Hee-Jin accompanied Bang Si Hyuk during the brand presentation to introduce the new company organization, brand identity, and office space.

HYBE will have two headquarters: HYBE HQ in Seoul, South Korea and HYBE America. It is divided into 3 sections: HYBE Labels for artist and music management, HYBE Solutions for technological operations beyond music, and HYBE Platforms for public and fan engagement.

HYBE also revealed their brand logo along with its slogan, “We believe in music.”

HYBE’s building will be split into 3 areas: the entertainment production section for studios, wardrobe, and storage; the office section equipped with modular walls and customizable workspaces; and an employee’s welfare section comprising libraries, fitness zones, a coffee shop, and a huge auditorium.

The presentation ended with Bang Si-hyuk assuring the public that their recent developments will allow HYBE to further achieve their goal of bringing positive change via music and entertainment.

Established in 2005, the company has risen to be among South Korea’s biggest entertainment companies. – with reports from Aloe Ynion/ Rappler.com

Aloe Ynion is a Rappler intern.

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Bang Si Hyuk breaks down the corporation structure of HYBE + Big Hit Ent. will still be known as Big Hit Music

On March 19, Big Hit Entertainment 's founder and CEO Bang Si Hyuk , global CEO Yoon Suk Joon , and HQ CEO Park Jin Woo delivered a ' New Brand Presentation ' with the upcoming transition of the new brand,  HYBE Corporation .

First, HYBE describes the corporation previously known as Big Hit Labels . In fact, HYBE will serve as an expanded enterprise which houses both the central HYBE corporation in Korea and HYBE America, and is divided into HYBE Labels, HYBE Solutions, and HYBE Platforms.

Here, Bang Si Hyuk made it clear that Big Hit Entertainment , the founding agency which gave birth to the corporation of HYBE today, will continue to be known by a new version of its familiar name. Fans of Big Hit Entertainment artists BTS and TOMORROW x TOGETHER  can now refer to the agency as Big Hit Music , a music label dedicated to music production, artist management, and fan communication. 

The following music labels will now be a part of HYBE Labels: Big Hit Music, BeLift Lab ,  Source Music , Pledis Entertainment , KOZ Entertainment , and HYBE Labels Japan . Artists under these labels include, in addition to BTS and TXT: GFriend , ENHYPEN , Seventeen , NU'EST , Zico , etc. 

Check out some highlights from the latest HYBE brand presentation, below!

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Now that they didn’t just produce music, I’m curious about what’s to come, why they’ve created apps, games, webtoons, and so many other things.

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Curious on how they will look like in 10 or 20 years.

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Music Business Worldwide

Bts label big hit entertainment officially rebrands as hybe.

Big Hit Entertainment, the music company behind K-Pop stars BTS, has officially rebranded as HYBE.

Big Hit announced the new name, organizational structure and a new HQ in a brand presentation on YouTube today (see below).

The company says that the rebrand will be finalized at its shareholders’ meeting on March 30.

Big Hit’s record label will maintain its identity as a label called Big Hit Music under HYBE.

Big Hit plans to change the company’s organizational structure to focus on three key areas: “labels, solutions, and platform”.

The label division will include Big Hit Music, BELIFT LAB, PLEDIS Entertainment, KOZ ENTERTAINMENT, Source Music and HYBE Labels Japan.

The ‘solution’ division includes HYBE Three Sixty, HYBE IP, HYBE Edu, Superb Corp., HYBE Solutions Japan, and HYBE T&D Japan, which are specialized business units for video content, IP, learning and games, creating secondary and tertiary businesses based on creative output of each label.

The Weverse Company will fall under the platform division and will serve as a hub for connecting and expanding all of HYBE’s contents and services.

Using its “three-pillar structure” of labels, solutions and platforms, Big Hit says that it plans to become the “world’s leading entertainment lifestyle platform company based on music”.

Big Hit also unveiled a new HQ in Yongsan, Seoul.

Chief Brand Officer Min Hee-jin has overseen the development of the new brand along with space branding and design of the new HQ.

“This is a fresh beginning with a new corporate name HYBE along with rebranded space and organizational structure, but the core of what we do remains the same.” Bang Si-Hyuk

Min Hee-jin said: “We designed the space such that HQ contains the values of HYBE that aims for connection, expansion and relationships, and the change in space in line with the corporate rebranding can lead to changes in the ways of work and corporate culture.

“Good space branding has a purpose in creating attitudes. We hope to establish a more creative and efficient working culture in HYBE’s new office space.”

Chairman & CEO Bang Si-Hyuk, said: “We operate various businesses and understand the area of entertainment in a much wider sense than previously perceived.

“I felt the need for a change of our name as a symbol of the structure that could connect and expand the current businesses.”

Bang Si-Hyuk added: “We define the ‘entertainment lifestyle’ as ‘every experience that is full of infinite imagination and joy from music, increasing happiness and convenience in our everyday life. We will provide this experience to everyone and connect with the world through platforms to build positive relationships.”

“This is a fresh beginning with a new corporate name HYBE along with rebranded space and organizational structure, but the core of what we do remains the same.

“We will continue to believe in the power of music, innovate industries, share good influence, and change in life.”

  Music Business Worldwide

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Big Hit Entertainment starts anew with HYBE, here's what you need to know

Big Hit Entertainment has officially changed its name to HYBE.

HYBE We Believe In Music https://t.co/BM4ClfsbfW #HYBE #WeBelieveInMusic pic.twitter.com/Dmx2ytD0tk — HYBE OFFICIAL (@HYBEOFFICIALtwt) March 31, 2021

The company name change was first announced on 10 March via an official statement by Chairman and CEO Bang Si Hyuk.  "We'll become the world's leading entertainment and lifestyle platform company. By removing 'entertainment,' we'll have a new, comprehensive image as a general content group, which is our mission." 

HYBE teams up with Scooter Braun's Ithaca Holdings to establish a "new paradigm" in the music industry

To welcome the new brand, HYBE Corporation launched a campaign film yesterday (18/03) starring Big Hit Music acts BTS , SEVENTEEN , GFRIEND , NU'EST , TOMORROW X TOGETHER ,  and  ENHYPEN.

BANDWAGON TV

HYBE describes itself as a "music-based entertainment lifestyle company," taking on a new brand identity and an expansive range of operations – from music production to gaming. 

Bang Si Hyuk, alongside Global CEO  Lenzo Yoon, HQ CEO  Jiwon Park, and CBO  Min Hee-Jin,  presented the company's new brand and structure in a press conference held earlier today (19/03). According to Lenzo Yoon, the name was brought on to encompass all of the company's operations that go beyond just music and entertainment. 

Company Organisation

HYBE is made up of HYBE HQ  and  HYBE America and features three main parts – HYBE Labels  for music and artist management,  HYBE Solutions for new technology ventures, and HYBE Platforms to connect their services to the public. 

Under HYBE Labels are  Big Hit Music  (formerly known as Big Hit Entertainment), BELIFT LAB, Source Music, Pledis Entertainment, KOZ Entertainment, and  HYBE Labels Japan.  

HYBE Solutions encompasses all of the company's operations that extend beyond music. It is made up of  HYBE 360, HYBE IP, HYBE Edu, Superb, HYBE Solutions Japan,  and  HYBE T&D Japan,  all of which are "expert business units" that specialise in avenues such as gaming, technology, intellectual property, education, and more. 

Finally,  HYBE Platforms  expands on the operations of the company and is said to bridge its services to the public. Currently, only the global fan platform Weverse sits under this branch. 

With a new name comes a new logo. Founded on the basis of music, HYBE's logo "starts with music, variates, and expands". 

Armed with the slogan, "We believe in music," the logo's two vertical bars are said to be the company connecting a blank space where music can be found, signifying their values of connection, expansion, and relationships.  

"The blank staff drawn in a space filled with silence becomes the sheet music for HYBE, and upon the staff begins HYBE's sound," says Min Hee-Jin. "It is not a typical stationary symbol but has a role of flexibly changing and expanding while at the same connect all things."

Ending the presentation, Bang Si Hyuk ensures that new changes will allow the company to further reach their goal of bringing positive change and impact through music and entertainment. 

"We are embarking on a new journey in HYBE with a new mission, space, and organisation structure but our fundamentals will not change. We will continue to believe in the power of music and spread positive influence and bring changes to lifestyles," says Bang Si-Hyuk

These new changes come after a series of business ventures and global partnerships by Big Hit Entertainment in the last year. In October 2020, the company went public , filing the biggest market listing in Korea since July 2017. BTS members were also announced as shareholders of the company , with each share valued at KRW 300,500 (USD 243).

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