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Global Market Research 2022

What can i find inside.

The Global Market Research report is projecting a K-shaped market recovery. Performance data shows countries are recovering at different rates and times. Globally, 2021 saw the industry expand 15% from US$ 102 billion to almost US$ 119 billion. The tech-enabled sector is the fastest-growing one of the global Insights Industry in absolute terms, at +18.9%. At a global level, the established sector represents 39% of the total industry, the tech-enabled sector climbs up to 37%, while the reporting sector remains relatively flat at 23% compared to last year. The output of the industry will exceed USD $130 Billion by 2023 after an expected growth rate of 5% in 2022.

More about this report

The Global Market Research 2022 report reviews the size and performance of the data, analytics and market research industry using data collected by national research associations, leading companies, independent analysts, and ESOMAR representatives from more than 105 countries and regions covering 83% of the global industry, and is complemented with ESOMAR’s own independent size estimations. This report is widely used as a point of reference for business investment plans, growth opportunities, merger and acquisition preparation, research projects, academic theses, market studies and reports, as well as advertisements.

1. highlights.

This chapter offers insight on the behaviour of the industry for 2021, looking at global, regional and local results and trends, and invites local associations to provide their commentary on the state of their industry. 1.1. The top line 1.2. Regional profiles 1.2.1. Europe Commentary by the UK, France and Germany 1.2.2. North America Commentary by the US and Canada 1.2.3. Asia Pacific Commentary by China, India and Australia 1.2.4. Latin America Commentary by Brazil, Mexico and Chile 1.2.5. Africa and, Middle East Commentary by Nigeria and Tunisia

2. Global Trends

This chapter explores the trends in global data, and looks at the main markets for the Insights Industry, looks at changes in methodologies, and offers a view on the destination of international projects 2.1. Five largest markets 2.1.1. Five largest markets – Established sector 2.1.2. Five largest markets – Tech-enabled sector 2.1.3. Five largest markets – Reporting sector 2.3. Global segmentation of the industry Overview of the main segments that compose the insights industry 2.4. Destination of multi-country projects

3. Internalising research: a problem for the established industry, an opportunity for SaaS?

The huge shift towards bringing projects in-house, and using tech platforms to deploy them, is causing some hand-wringing about how much research can be done by non-researchers. And what is left for agencies whose work has provided the foundation for good work in the insights sector?

4. The rise of unstructured data analytics

Unstructured data offers many possibilities but also new challenges. There are an increasing number of suppliers specialised in analysing unstructured data. We asked the experts what the role of humans is in the data-obsessed future.

5. ESOMAR's Global Top-50 Insights Companies

Explore ESOMAR’s ranking of Insights Companies, discover the underlying factors that keep the industry moving forward, and the key players who were spotted surfing the wave. 5.1. Drivers of growth 5.1.1. Sectorial recovery 5.1.2. Growth of technology 5.1.3. Consolidation of players 5.1.4. Investment in the industry 5.2. The ranking in perspective 5.2.1. Share of turnover globally 5.2.2. Share per industrial sector 5.2.3. Fastest growing firms 5.2.4. Changes in the ranking

6. The lattice of research methods

Companies and methods rarely go hand in hand. The data required to tackle each research “problem” may be gathered through very diverse methods, and companies were never limited in their usage of them! 6.1. Quantitative/qualitative methods 6.2. Established/tech-enabled methods 6.3. Active/passive methods

7. Project goals and design

An overview of the trend of two areas of the insights business cycle: project types around the world, showing how the purpose of research projects has changed over time, and study design, showing how the different contractual arrangement between parties. 7.1. Project types – purpose for research 7.2. Study design – contractual scope

8. The sources of turnover

Clients decide the success and the fate of their providers. Their requests and requirements dictate which tools will be utilised for a given task. And their available budgets become the industry’s turnover. 8.1. Domestic/international clients 8.2. Type of client 8.2.1. Breakdown of consumer non-durables 8.3. Pro bono research

9. Survey data

Global, regional and national figures until 2021 - including 2022 projections - growth rates, subcontracting levels, comparison with advertising spend, number of employees in the sector and spend by the components that make up data gathering - methodologies, project types, research designs - as well as origin and types of clients - including pro bono research -, ending with the macroeconomic data used in the model.

Methodology

9.1. Turnover, Growth and Historical Data 9.2. Regional and Country Data 9.3. Data Gathering 9.4. Origin and Types of Clients 9.5. Macroeconomic Data

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2021 global market outlook: What lies ahead in the post-COVID-19 world?

Updated: Jan. 14, 2021

2020 is ending with a second wave of COVID-19, following the largest exogenous shock in modern history, extreme market volatility that was followed by an unprecedented fiscal and monetary response and a tumultuous U.S. election cycle. This year also comes to a close with the S&P 500 hitting record highs and as credit spreads close in on their pre-pandemic levels despite the unprecedented shocks.

2021 should bring stabilization and a reset for a number of disruptions experienced this year, with front-loaded market momentum and an economic recovery to follow. J.P. Morgan Global Research forecasts volatile but strong global growth as economies reopen. Heading into the New Year, J.P. Morgan Global Research analysts believe recovery, reflation and rotation against the backdrop of accommodative monetary and fiscal support will set the backdrop for key market and economic calls for 2021. “Global growth will be below trend in early 2021, but the strongest global recovery in a decade will play out by the end of 2021 if the vaccine prospects play out as expected,” said Joyce Chang, Chair of Global Research.

GDP growth in 2021

Global growth

Global gdp growth is expected to slow below trend, reaching 5.8%.

J.P. Morgan Chief Economist Bruce Kasman forecasts global GDP growth reaching 5.8% and notes that optimism about 2021 global growth is building on the back of news that vaccines are now being rolled out to permanently sever the link between the COVID-19 virus and mobility. Widespread distribution of the vaccines should be forthcoming by Q321, however, Kasman cautions that “the legacy is an incomplete recovery with a 2.0% output gap that is larger than any similar recovery stage at any cycle over the past 50 years.” Policymakers remain committed to limiting spillovers, and there will not be a move away from accommodative monetary policy in 2021. Next year’s expansion of central banks’ balance sheets is expected to be half the size seen in 2020 and as a result, global fiscal policy should turn to a modest 1.5% drag after the 4.7% record fiscal thrust provided in 2020. Michael Feroli, Chief U.S. Economist, sees the U.S. economy growing at a 2.3% pace in Q1 but expects growth to lift on the recently approved $900 billion COVID-19 relief package, with additional fiscal stimulus potentially forthcoming in 2021, although the Federal Reserve will be mostly out of the picture. “The Fed will likely be on the sidelines for at least the next two years, while lingering labor market slack should keep inflation stuck in its 2010s range between 1.5% and 2.0%,” said Feroli.

The Fed will likely be on the sidelines for at least the next two years, while lingering labor market slack should keep inflation stuck in its 2010s range between 1.5% and 2.0%.

Michael Feroli

Chief U.S. Economist, J.P. Morgan

S&P 500 companies hold record balance sheet cash and offer high earnings yields vs bond yields

Cash as % of Total Assets

S&P 500 2021 price target: 4,400

The financial market recovery is well advanced compared to the economic recovery, but John Normand, Head of Cross-Asset Fundamental Strategy, points out that some segments of equities and fixed income, commodities and currencies still remain as much as 10%, or as much as 200 basis points, cheap to pre-pandemic levels. “Stocks will outperform bonds but our total return forecasts are below average for almost every fixed income sector due to low entry yields and spreads,” noted Normand. J.P. Morgan strategists are forecasting above-average returns on equities (10-20% across regions) compared to small losses for fixed income (-2% on Developed Market bonds) or below-average gains (1% to 4% on parts of credit). For the S&P 500, equity risk premium, defined as the spread between the forward earnings yield (reciprocal of P/E) and bond yield, is currently at ~3.3%, while non-U.S. Developing Equity Markets appear even cheaper on this metric at a 5.4% spread. The S&P 500 finished 2020 as the top-performing asset class, returning 16%, but Dubravko Lakos-Bujas, Chief U.S. Equity Strategist, sees the rally continuing, supported by the economic recovery, earnings, inflows and lower volatility. “Our base case is an S&P 500 price target of 4,400 and our EPS estimate is $178 in 2021 and rises to $200 in 2022. The Equity price-to-earnings multiple is expensive in absolute terms but not when low rates and reasonable growth prospects are taken into account. The largest beneficiaries will be stocks at the epicenter of the pandemic, such as Consumer Discretionary, Financials and Energy.”

Our base case is an S&P 500 price target of 4,400 and our EPS estimate is $178 in 2021 and rises to $200 in 2022. The Equity price-to-earnings multiple is expensive in absolute terms but not when low rates and reasonable growth prospects are taken into account. The largest beneficiaries will be stocks at the epicenter of the pandemic, such as Consumer Discretionary, Financials and Energy.

Dubravko Lakos-Bujas

Chief U.S. Equity Strategist, J.P. Morgan

The technical backdrop also remains supportive, characterized by an abundance of cash and declining volatility. Marko Kolanovic, Global Head of Macro Quantitative and Derivatives Strategy, expects $1 trillion of equity inflows/demand driven by systematic flows, hedge funding positioning, retail buying and share buybacks. He also sees a structural decline in the Volatility Index (VIX) to the high teens compared to the 2020 average of 28. Globally, he believes the positive drivers for equity markets are in place. Mislav Matejka, Head of Global and European Equity Strategy, now recommends holding positions in Eurozone, Emerging Markets and Japan equities. “A potential rebound in relative earnings of Eurozone could be on the cards, and the region could benefit from the style switch into Value,” said Matejka, “and Japan appears well-positioned as a traditional global cycle play.”

Fixed income, currencies and commodities

Brent crude should finish 2021 at $68 per barrel.

In fixed income markets, Matthew Jozoff, Co-Head of Fixed Income Research, favors spread product heading into 2021 as fundamentals and technicals are supportive. J.P. Morgan’s 2021 Year Ahead U.S. fixed income investor survey shows that ESG, high yield and high grade credit and EM are seen as the top asset classes to increase risk. Jozoff believes fixed income net issuance will remain at record levels and approach $4 trillion led by U.S. Treasuries, but the share of spread product will fall from 50% to just 30% or to $1.2 trillion compared to $1.9 trillion in 2020.

Duration supply excluding Fed purchases is set to more than double in 2021 to exceed $2 trillion. Jay Barry, Head of USD Government Bond Strategy, expects 10-year U.S. Treasury yields to rise to 1.25% by Q221 and to end the year at 1.45%. Steve Dulake, Global Head of Credit Research, sees spreads possibly overshooting near term but ending 2021 flatter or slightly tighter across the board although current spreads (125 basis points for U.S. high grade corporates) have already tightened past January 2020 levels. Even without further spread tightening, corporate carry plus roll-down on the spread curve should generate about 50 basis points per quarter. Record cash accumulation by high grade companies in Q220-Q320 could end up being used for M&A, share buybacks and dividends instead of deleveraging. U.S. dollar downside is likely to be limited as the great interest rate convergence of 2020 that accompanied much of this past year’s dollar weakness is now complete. EUR/USD should end-2021 near 1.18, where it has been trading in recent months.

“Fundamental balance of payments positions matter more, and surplus currencies should trend strengthen,” according to Paul Meggyesi, Head of Global FX Strategy. A wildcard risk for 2H21 is of an even stronger rebound in growth and inflation that could lift the U.S. dollar on the fears of an early policy exit. Natasha Kaneva, Commodities Strategy, sees global oil demand only reaching its pre-pandemic run-rate by mid-2022, with OPEC+ likely to stick to the terms of the existing agreement for the entirety of 2021, keeping a 1.3 million barrels per day deficit. OECD inventories won’t normalize until late 2021, boosting Brent prices to $68 per barrel.

Fundamental balance of payments positions matter more, and surplus currencies should trend strengthen.

Paul Meggyesi

Head of Global FX Strategy, J.P. Morgan

Emerging markets

Emerging markets (EM) growth is poised to rebound to 7.3% from 2.1%, led by China’s 9.2% growth providing an anchor, despite the lasting damage from COVID-19. But only a handful of North Asian economies are expected to recover to J.P. Morgan’s pre-pandemic projections while EM high yield economies should end 2021 at an average 5.0% in GDP shortfall relative to pre-pandemic projections. There are even larger shortfalls in parts of Latin America and Southern Asia. However, according to Luis Oganes, Head of Currencies, Emerging Markets and Commodities, “EM valuations remain attractive and EM assets are under-owned compared to global asset classes. 2021 returns for EM fixed income across EM FX local bonds, sovereign and corporate credit, should be in the 4-5% range, while EM equities could gain as much as 20% over developed market equities.”

Turning to alternative asset classes, Bitcoin has gained a following with millennials who see it as an “alternative” currency competing with gold, while corporate support has been growing via Square, MicroStrategy and Paypal. Nikolaos Panigirtzoglou, Senior Global Markets Strategist, believes that the adoption of Bitcoin by institutional investors has only begun compared to holdings of gold and sees Bitcoin’s intrinsic value rising significantly over the coming months as mining activity improves although near-term risks are skewed to the downside.

EM valuations remain attractive and EM assets are under-owned compared to global asset classes. 2021 returns for EM fixed income across EM FX local bonds, sovereign and corporate credit, should be in the 5-6% range, while EM equities could gain as much as 20% over developed market equities.

Luis Oganes

Head of Currencies, Emerging Markets and Commodities, J.P. Morgan

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Global Market Research 2023

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The Global Market Research report shows nuanced global growth of the industry after high inflation. Globally, 2022 saw the industry expand 12% from US$118 billion to almost US$130 billion. The data analytics sector is the fastest-growing one of the global Insights Industry in absolute terms, at +16.9% and overtook market research as the largest one. At a global level, the established market research sector represents 36% of the total industry, the data analytics sector climbs up to 39%, while the reporting sector remains relatively flat at 24% compared to last year. The output of the industry will exceed USD $140 billion by 2024 after an expected growth rate of 4% in 2023.

More about this report

The Global Market Research 2023 report reviews the size and performance of the data, analytics and market research industry using data collected by national research associations, leading companies, independent analysts, and ESOMAR representatives from more than 105 countries and regions covering 83% of the global industry, and is complemented with ESOMAR’s own independent size estimations. This report is widely used as a point of reference for business investment plans, growth opportunities, merger and acquisition preparation, research projects, academic theses, market studies and reports, as well as advertisements.

1. Highlights This chapter offers insight on the behaviour of the industry for 2022, looking at global, regional and local results and trends, and invites local associations to provide their commentary on the state of their industry.

1.1. The top line 1.2. Regional profiles 1.2.1. Europe Commentary by the UK, Germany and Spain

1.2.2. North America Commentary by the US and Canada

1.2.3. Asia Pacific Commentary by India, China and Japan

1.2.4. Latin America Commentary by Mexico, Argentina and Peru

1.2.5. Middle East and Africa Commentary on each individual region

2. Global Trends This chapter explores the trends in global data, and looks at the main markets for the Insights Industry, looks at changes in methodologies, and offers a view on the destination of international projects

2.1. Five largest markets 2.1.1. Five largest markets – Established Market Research sector 2.1.2. Five largest markets – Data Analytics (Tech-enabled) sector 2.1.3. Five largest markets – Reporting sector

2.3. Global segmentation of the industry Overview of the main segments that compose the insights industry

2.4. Destination of multi-country projects

3. AI, the Biggest Transformation yet? ChatGPT and similar artificial intelligence (AI) applications are making headlines. Some say it’s as revolutionary and disruptive as the introduction of the internet itself. The implications leave no industry unaffected. In this article, we explore the impact of AI on market research at various levels.

4. The Respondent Experience The experts agree: research agencies have been treating respondents poorly for decades. The result is that many (young) adults no longer want to respond, complicating the quest for true insights and answers. What can be done to turn this tide?

5. ESOMAR's Global Top-50 Insights Companies Explore ESOMAR’s ranking of Insights Companies, discover the underlying factors that keep the industry moving forward, and the key players who were spotted surfing the wave.

5.1.1. Deceleration of the giants 5.1.2. Consolidation of players 5.1.3. Investment in the industry

5.2. The ranking in perspective

5.2.1. Share of turnover globally 5.2.2. Share per industrial sector 5.2.3. Xrates, and fastest growing firms 5.2.4. Changes in the ranking

6. The lattice of research methods Companies and methods rarely go hand in hand. The data required to tackle each research “problem” may be gathered through very diverse methods, and companies were never limited in their usage of them!

6.1. Quantitative/qualitative methods 6.2. Established/tech-enabled methods 6.3. Active/passive methods

7. Project goals and design An overview of the trend of two areas of the insights business cycle: project types around the world, showing how the purpose of research projects has changed over time, and study design, showing how the different contractual arrangement between parties.

7.1. Project types – purpose of research 7.2. Study design – contractual scope

8. The sources of turnover Clients decide the success and the fate of their providers. Their requests and requirements dictate which tools will be utilised for a given task. And their available budgets become the industry’s turnover.

8.1. Domestic/international clients 8.2. Type of client 8.2.1. Breakdown of consumer non-durables 8.3. Pro bono research

9. Survey data Global, regional and national figures until 2022 - including 2023 projections - growth rates, subcontracting levels, comparison with advertising spend, number of employees in the sector and spend by the components that make up data gathering - methodologies, project types, research designs - as well as origin and types of clients - including pro bono research -, ending with the macroeconomic data used in the model.

Methodology 9.1. Turnover, Growth and Historical Data 9.2. Regional and Country Data 9.3. Data Gathering 9.4. Origin and Types of Clients 9.5. Macroeconomic Data

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The Big List of Global Market Research Publishers

by Sarah Schmidt , on January 25, 2017

Whether you are interested in mobile technologies, financial services, TV broadcasting, diagnostic imaging, or a variety of other markets big or small, these market research companies have your research needs covered.

1. Azoth Analytics provides in-depth research reports across a broad range of verticals including energy, healthcare, pharmaceutical, FMCG, technology, and media sectors. Azoth Analytics presents global industry analysis using inputs from industry experts, companies, and stakeholders as well as extensive secondary research.

2. BCC Research is a market research firm focused on advanced materials, chemicals, IT, and life sciences, among other areas. Its reports cover growth opportunities, market sizing, supply chains, and companies — offering readers an objective view “free of noise and hype.”

3. BIS Research is a global market intelligence, research, and advisory company that focuses on emerging technology trends that are likely to disrupt the market. Its team includes industry veterans, experts, and analysts with diverse backgrounds in consulting, investment banking, government, and academia.

4. The Business Research Company has offices in the UK, the US, and India, and has consultants in 20 countries reporting on healthcare, chemicals, media, manufacturing, and more. Its methodology includes 10-20 interviews with senior industry figures, secondary research drawing on thousands of proprietary sources, and advanced data modeling.

5. DelveInsight offers deep industry expertise in the healthcare domain with a core focus on pharma and biotech industries. DelveInsight has a vast repository of more than 7,500 reports spanning 27 therapeutic areas and 15+ geographies.

6. Euromonitor International is a leading market research company with over 40 years of experience. Euromonitor has offices around the world and a network of more than 800 analysts who deliver reliable information and strategic insights. Euromonitor publishes both country reports and global reports. Industry sectors include financial services, retail, leisure, travel, and more.

7. The Freedonia Group , a division of MarketResearch.com, is a premier international market research company providing market analyses and forecasts, company profiles, and information on market share and industry trends. More than 90% of the industrial companies in the Fortune 500 use Freedonia research to help with their strategic planning.

8. Frost & Sullivan has been providing global market research and growth strategy consulting for more than 50 years. With 40 different office locations worldwide, Frost & Sullivan delivers regional expertise on a broad spectrum of markets including aerospace and defense, transportation, materials & chemicals, energy, healthcare, and information technology.

9. GlobalData leverages the combined expertise of more than 1,000 researchers, analysts, and consultants to provide actionable insight into the energy and healthcare industries. GlobalData’s reports help business leaders understand market positioning and develop market-entry and market-expansion strategies.

10. Global Research & Data Services has helped companies from more than 80 countries around the world track industry developments and identify business opportunities. This market research firm publishes reports from over 200 industries and 100 countries, providing deep insight and difficult-to-find market data.

11. IBISWorld provides trusted industry research on thousands of industries worldwide. Its team of analysts leverage economic, demographic, and market data, then add analytical and forward-looking insight, to help organizations of all types make better business decisions.

12. International Data Corporation (IDC) is a leading market research company for the information technology, telecommunications, and consumer technology markets. IDC researches trends and industry opportunities in over 110 countries across the globe, with more than 1,100 IDC analysts on staff.

13. Kalorama Information is a leader in worldwide business intelligence and syndicated market research in the life sciences. Specializing in healthcare for more than 30 years, Kalorama Information provides comprehensive quality research on in vitro diagnostics (IVD), biotechnology, medical devices, and pharmaceuticals.

14. MarketsandMarkets publishes more than 1,200 syndicated studies per year across 12 different industry verticals. Featuring detailed market segmentation and in-depth analysis, these reports are designed to help stakeholders understand the pulse of the market and better position their businesses with effective go-to-market strategies.

15. Marketdata LLC specializes in analyzing niche service sectors not covered elsewhere. Analyses includes a wide range of markets ranging from weight loss services, physical therapy clinics, nail salons, debt collection agencies, self-improvement products, autism treatment, and more. Each report is an in-depth study of the market, which examines industry revenue, competitor rankings, and key market trends.

16. MarketLine profiles all major companies, industries, and geographies and uses stringent checks and controls to validate the accuracy of its data. MarketLine reports include market size and segmentation data, and analysis of trends and leading companies. Information is presented in an easy-to-digest format to save you time.

17. Mind Commerce is a trusted source for research and strategic analysis focused on digital technologies and the telecommunications industry. Mind Commerce reports provide key trends, projections, and in-depth analysis for infrastructure, platforms, devices, applications, services, emerging business models and opportunities.

18. Mordor Intelligence offers insights on major trends, technologies, competitors, and opportunities across 60+ industry segments. Mordor Intelligence analyzes macro and micro factors on both a regional scale and at the country level, and identifies untapped opportunities for growth.

19. Oxford Economics was founded in 1981 as a commercial venture with Oxford University's business collective in an effort to provide economic forecasting and modeling to companies and financial institutions. Over the years, the firm has earned global recognition, becoming one of the top independent advisory firms worldwide.

20. Packaged Facts , a division of MarketResearch.com, publishes authoritative market intelligence on a wide range of consumer markets including food and beverage, pet products and services, consumer demographics, and financial products and services. For more than 50 years, its in-depth research, expert analysis, and personalized client support have helped business professionals make the right strategic decisions.

21. Paumanok Publications has been supplying market research on the passive electronic component industry since 1988. Its off-the-shelf research reports cover the world markets for ceramic capacitors, supercapacitors, integrated passive electronic components, aluminum electrolytic capacitors, and more.

22. Simba Information has been widely recognized as the leading authority for market intelligence and forecasts on the education and professional publishing industries since 1989. Simba Information's research provides key decision-makers at more than 15,000 client companies across the globe with timely news, analysis, exclusive statistics, and proprietary industry forecasts.

23. Stratistics Market Research Consulting uses advanced techniques and tools to identify market trends within aerospace, agriculture, automation, packaging, telecom and more. Stratistic’s research reports provide strategic recommendations, market forecasts, and competitive landscaping to help business leaders gain an accurate global perspective.

24. Strategic Defence Intelligence provides global information on the newest developments in the defense industry. Through its monitoring platform, Strategic Defence Intelligence tracks global defense activity for over 2,500 companies and 65 product categories in real time.

25. Technavio has a team of 300 analysts located in offices across North America, Europe, and Asia, who cover 500 technologies spanning 80 countries worldwide. Technavio reports focus on emerging tech trends to help you identify fresh opportunities and assess your competitive position in a shifting market landscape.

26. VPGMarketResearch.com publishes international market research for corporate executives and key decision-makers in healthcare, biotechnology, food & beverage, electronics, and chemicals. VPG has clients in 70 countries and provides market intelligence and strategic insights essential for effective business expansion, R&D, and marketing efforts.

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Finding Business Opportunities: The Importance of Market Research

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Revenue of the market research industry worldwide 2008-2023

Revenue of the market research industry worldwide from 2008 to 2023 with a forecast for 2024 (in billion U.S. dollars)

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February 2024

2008 to 2023

Figures have been rounded. Values up to 2023 were taken from previous reports. Some figures have been updated since last year's publication. *forecast.

Statistics on " Market research industry "

Revenue of the market research industry worldwide by country or region 2009-2022
Distribution of global market research revenue by region 2022
Market research revenue worldwide by client sector 2022
Annual growth in market research revenue worldwide by region 2022
Market share of the market research industry worldwide by country 2022
Countries with the largest established research revenue worldwide 2022
Research revenue of IQVIA worldwide 2013-2023
Number of IQVIA employees worldwide 2014-2023
Revenue of Ipsos worldwide 2000-2023
Number of Ipsos employees worldwide 2000-2023
Annual revenue of Gartner 2012-2023 by segment
Number of employees in Gartner worldwide 2010-2023
Market research: research services contributing the most to revenues 2022, by type
Sectors concentrating the most spending on market research 2022, by client's sector
Global spending on market research services in 2022, by survey type
Most used qualitative methods used in the market research industry worldwide 2022
Emerging market research approaches used worldwide 2022
Distribution of global market research spend by project type 2022

Other statistics that may interest you Market research industry

Industry overview

Premium Statistic Revenue of the market research industry worldwide 2008-2023
Premium Statistic Revenue of the market research industry worldwide by country or region 2009-2022
Premium Statistic Distribution of global market research revenue by region 2022
Premium Statistic Market research revenue worldwide by client sector 2022
Premium Statistic Annual growth in market research revenue worldwide by region 2022
Premium Statistic Market share of the market research industry worldwide by country 2022
Premium Statistic Countries with the largest established research revenue worldwide 2022
Premium Statistic Leading market research companies worldwide by global research revenue 2016-2022

Global leaders

Premium Statistic Revenue of Kantar worldwide 2006-2023
Premium Statistic Research revenue of IQVIA worldwide 2013-2023
Premium Statistic Number of IQVIA employees worldwide 2014-2023
Premium Statistic Revenue of Ipsos worldwide 2000-2023
Basic Statistic Number of Ipsos employees worldwide 2000-2023
Premium Statistic Annual revenue of Gartner 2012-2023 by segment
Premium Statistic Number of employees in Gartner worldwide 2010-2023
Premium Statistic Research and development expenditure of Salesforce worldwide from 2015-2024

Research methods

Premium Statistic Market research: research services contributing the most to revenues 2022, by type
Premium Statistic Sectors concentrating the most spending on market research 2022, by client's sector
Premium Statistic Global spending on market research services in 2022, by survey type
Premium Statistic Most used qualitative methods used in the market research industry worldwide 2022
Premium Statistic Emerging market research approaches used worldwide 2022
Premium Statistic Distribution of global market research spend by project type 2022

Further related statistics

Premium Statistic Global revenue of traditional market research 2014-2018
Premium Statistic Market research revenue growth worldwide 2009-2022
Premium Statistic Countries with the largest market research revenue worldwide 2022
Premium Statistic Share of employees in the research area in Romania 2021, by sector of activity
Premium Statistic Industry revenue of “market research and public opinion polling“ in Croatia 2012-2025
Premium Statistic Industry revenue of “market research and public opinion polling“ in Sweden 2012-2025
Premium Statistic Market research revenue in the UK 2009-2022, with 2023 forecast
Premium Statistic Industry revenue of “market research and public opinion polling“ in Germany 2012-2025
Premium Statistic Industry revenue of “market research and public opinion polling“ in Denmark 2012-2025
Premium Statistic Industry revenue of “market research and public opinion polling“ in the United Kingdom 2012-2025
Premium Statistic Forecast: revenue market research Turkey 2009-2020
Premium Statistic Forecast: revenue market research France 2008-2020
Basic Statistic Forecast: revenue market research Germany 2008-2020
Premium Statistic Industry revenue of “market research and public opinion polling“ in Italy 2012-2025
Premium Statistic Industry revenue of “market research and public opinion polling“ in the Netherlands 2012-2025
Premium Statistic Time spent on research tasks in the market research industry worldwide 2020
Premium Statistic Number of women working in the R&D sector in Romania 2017-2022
Premium Statistic Use of social media for professional research in 2014, by institutional investors

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Global revenue of traditional market research 2014-2018
Market research revenue growth worldwide 2009-2022
Countries with the largest market research revenue worldwide 2022
Share of employees in the research area in Romania 2021, by sector of activity
Industry revenue of “market research and public opinion polling“ in Croatia 2012-2025
Industry revenue of “market research and public opinion polling“ in Sweden 2012-2025
Market research revenue in the UK 2009-2022, with 2023 forecast
Industry revenue of “market research and public opinion polling“ in Germany 2012-2025
Industry revenue of “market research and public opinion polling“ in Denmark 2012-2025
Industry revenue of “market research and public opinion polling“ in the United Kingdom 201...
Forecast: revenue market research Turkey 2009-2020
Forecast: revenue market research France 2008-2020
Forecast: revenue market research Germany 2008-2020
Industry revenue of “market research and public opinion polling“ in Italy 2012-2025
Industry revenue of “market research and public opinion polling“ in the Netherlands 2012-2...
Time spent on research tasks in the market research industry worldwide 2020
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Advanced Materials are referred to as the materials having additional and unique features that would be beneficial to reduce manufacturing, production and operations cost in the industry. Also, Advanced Materials are helpful in designing improved products that would benefit the society at large. In this context, Advanced Materials Market Research Reports is an area concerned about inventing and innovating new and improved materials. A continuous and consistent research efforts in the field resulted in the development of materials that are helpful to save the lives of the people like artificial hearts, shatterproof glass, bulletproof vests and designing of energy-saving products like lightwei...

Aerospace sector includes organizations engaged in researching, designing, manufacturing and operating aircrafts, spacecrafts and aircraft computers market. The sector is characterized by a diversified set of activities involving commercial, industrial and military applications. The objective of market research reports in Aerospace industry was aimed at meeting the growing demand of commercial, industrial and military applications. Aerospace Industry is the fast changing and a technology driven segment of the economy. Despite of economic down turn, the industry was expected to reach a value of USD 500 billion by the end of the year 2018. It becomes essential for the organizations and institu...

Agriculture is the cultivation of soil, plants, forests, livestock and crops. An area of agriculture sector primarily focused on improving the production and quality of agriculture is referred to as Agriculture Research. The production and quality of the crops can be improved through genetic modifications, improving plant protection, and bringing latest advancements in irrigation processes, storage methods and farm mechanization. Agriculture Market Research Reports also focuses on improving marketing and logistic facilities, the sector had an important role in the economic development of the countries across the world. Many countries have been investing significantly in agricultural res...

Automation is an interdisciplinary technology that connects mechanical engineering, electrical engineering and information technology. Advances in technology together with changing labor demographics are proving to be the vital perspective shaping this new business model. The global industrial control and Global factory automation market analysis is estimated to reach $205.67 billion by 2020 growing at CAGR of 6.81% from 2015 to 2020. Global medical automation market is valued at $43.31 billion in 2013 and is poised to grow at a CAGR of 9.21% from 2013 to 2018, to reach $67.31 billion by 2018. Moreover, automation contributes to the global competitiveness of the manufacturin...

The automotive industry is involved in the practice of designing, manufacturing, and selling motor vehicles. The services necessary to maintain and dispense cars after the car’s early sale are section of the automotive aftermarket, a 258 billion dollar market. These services comprise the components of car and repairs crucial for the automobile environment to function. Next to China, the United States accounted among the biggest automobile markets globally, both in terms of production and revenue. The automotive parts market in Europe was estimated at around 158 billion Euros in 2014. Germany is the leading country in Europe Automotive Market Reports in terms of production and revenue. ...

A substance or molecule having distinct features and would be used in a process resulting in producing a new substance or molecule through a set reactions with other substances or molecules are called as Chemicals and the processes are referred to as Chemical Reactions. Chemicals occupy a major role in various industrial and non-industrial processes. The need and necessity of using various kinds of chemicals resulted in the development of a new area called Chemical Research. The area of Chemical Research mainly concerned about discovering, inventing and creating various types of new chemicals that are beneficial in the development of industrial sector, especially Chemical Market Research Rep...

Electronics and Semiconductor industry is an association of companies and institutions engaged in manufacturing and researching of Semiconductor devices. The Semiconductor industry was established in the year 1960 and had grown into level having a value of around $340 billion during the year 2015. The semi conductor industry is dominated by United Nations followed by South Korea, Japan, Taiwan, Singapore, and European Union. There was a greater demand for electronic and Semiconductor components. The demand for the components was driven by the advancement in the technology. Our market research reports provide comprehensive analysis of the high-end Semiconductor and electronic formats of curre...

Stratistics MRC provides cut throat energy research reports, databases, market forecasts, and analysis to clients. The energy and power sector is a crucial component of economic development of a country. It is mandatory to develop and maintain necessary infrastructure and resources to generate sufficient energy and power to meet the requirements of the economic development. The major source of power generations includes coal, lignite, natural gas, oil, hydro and nuclear power to other viable non-conventional sources such as wind, solar, and agriculture and domestic waste. On the other hand the demand for electricity was expected to grow at a rapid pace across the world. There was need of inn...

Get updated trend reports, industry statistics, and forecasts for the food & beverage market from Stratistics MRC. We are one of the leading food and beverages research provider across the globe. One of the fastest and ever changing segments of the economy is Food and Beverage Market Research Reports Industry. Despite having a greater scope for business opportunities, the industry faces the challenge of meeting fast changing interests and demands of the consumers. The sector has been witnessing a significant growth over the years. However, there are certain challenges the sector needs to address to look at possible opportunities in the near future. The sector has been facing the challeng...

Healthcare Market Research We offer broad range of market research and trend analysis reports in Healthcare. Healthcare Industry is a major revenue generator and employment provider of the global economy. Besides offering medical services, the sector offers various other kinds of services like manufacturing of medical devices, pharmaceuticals, conducting clinical trials, outsourcing, telemedicine, medical tourism, health insurance and medical equipment. Due to expansion of medical services and growing investments and expenditure in the sector has opened huge opportunities for the participants of Healthcare Market Research Reports industry. There was tremendous scope for research and develop...

For any manufacturing concern, the process packaging plays a prominent role. During the process of Packaging Market Research Reports the organizations are concerned about the preservation, branding and attractiveness of packaging. On a whole, the packaging section became a segment of economy contributing for the consumption and economic growth. Packaging process includes, taking care about protection of the product, convenience of packing, designing and making the package more attractive. The global packaging industry accounted for about $650 billion in 2013 and United Nations comprised for 24%. The European market is dominated by Germany, France, Italy and United Kingdom. Besides, the indus...

We at Stratistics MRC, provide comprehensive, analytical research reports with the help of appropriate authentic data, in-house skills and subject expertise. We track the latest technologies in Telecom and IT Market Research Reports by assessing with innovative business models of current market. IT and Telecommunications sector is an evolving and dynamic segment of the economy. It is characterized by quick changes in technology in terms of advancements and obsolescence. The emergence of IT and Telecommunication in a new dimension has transformed the business world and as well as created new business opportunities. The companies and institutions operating in the environment invests lots of am...

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Global Opportunity Index 2024: Attracting Foreign Investment

The Milken Institute designed the Global Opportunity Index (GOI) to assist investors seeking opportunities outside their local markets, as well as countries intending to improve their business environments. The index is based on 100 indicators classified into five categories: Business Perception, Economic Fundamentals, Financial Services, Institutional Framework, and International Standards and Policy. By capturing key investment conditions in a country, the GOI and accompanying data tool serve as an objective benchmark, offering vital information to investors and policymakers.

The GOI remains a strong predictor of capital movements 10 years after its inception. The index alone explains 64.7 percent of the variation in per capita foreign direct investment (FDI) inflows and 51.7 percent of per capita portfolio inflows to countries across the world. The 2024 GOI report provides a global overview of countries’ attractiveness and capital flows. The emerging trends are:

Denmark leads this year’s rankings, followed by Sweden, Finland, the United States, and the United Kingdom.

Among regions with emerging and developing (E&D) economies, E&D Europe stands out with the highest average GOI score.

Latin America and the Caribbean (LATAC) stands out in Economic Fundamentals.

The 20 countries with the highest GOI scores are all Advanced Economies.

E&D Asia performs relatively well in Financial Services.

Middle East and Central Asia (MECA) leads the way among E&D regions in Institutional Framework.

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Global Market Research 2019

Date of publication: September 9, 2019

Catalogue: Global Market Research

Author: ESOMAR B.V.

The 2019 Global Market Research report reviews the size and performance of the market research industry using data collected by national research associations, leading companies, independent analysts, as well as ESOMAR representatives. The report is widely used as a point of reference for business investment plans, growth opportunities, merger and acquisition preparation, research projects, academic theses, market studies, and reports, as well as advertisements. This year's report includes the research turnover and growth data of 100 countries, world areas and regions.

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Global Market Research
Market Performance
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Type	Title	Authors
		Authors: Herta Herzog
		Authors: Leif Holbaek-Hanssen
		Authors: Archibald Maddock Crossley
		Authors: Henry Charles Briant
		Authors: Stuart Carter Dodd, Chahin Turabian
		Authors: N. H. Pearson
		Authors: Philippe De Vendeuvre
		Authors: Henry Durant
		Authors: Jan van Rees
		Authors: D. Leerentveld

B.V., E. (2019a, September 09). Global Market Research 2019. ANA - ESOMAR. Retrieved August 19, 2024, from

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Oil Market Report - August 2024

About this report

The IEA Oil Market Report (OMR) is one of the world's most authoritative and timely sources of data, forecasts and analysis on the global oil market – including detailed statistics and commentary on oil supply, demand, inventories, prices and refining activity, as well as oil trade for IEA and selected non-IEA countries.

Global oil demand increased by 870 kb/d in 2Q24, with a contraction in China limiting gains. Demand is set to rise by less than 1 mb/d in both 2024 and 2025. This is largely unchanged from last month’s Report and far slower than last year’s 2.1 mb/d growth as comparatively lacklustre macroeconomic drivers come to the fore.
World supply rose 230 kb/d to 103.4 mb/d in July as a substantial OPEC+ increase more than offset losses from non-OPEC+. Annual gains accelerate from 730 kb/d in 2024 to 1.9 mb/d in 2025. Non-OPEC+ production increases by 1.5 mb/d this year and next, while OPEC+ may fall by 760 kb/d in 2024 but rise by 400 kb/d in 2025 if voluntary cuts stay in place.
Global refinery throughputs are forecast to increase by 840 kb/d to 83.3 mb/d in 2024, and by 600 kb/d to 83.9 mb/d next year. Margin weakness continues to weigh on processing rates, with Chinese runs now expected to decline y-o-y. Margins fell further in July in Europe, but rose in Singapore and on the US Gulf Coast, led by stronger naphtha and gasoline cracks.
Global observed oil inventories fell by 26.2 mb in June, following four months of builds totalling 157.5 mb. OECD onshore stocks declined by 19.5 mb but were mostly offset by a 17.5 mb increase in non-OECD countries. Oil on water declined for a third consecutive month, by 24.2 mb. OECD Industry inventories were down by 21 mb, largely in line with the seasonal norm.
Brent crude futures tumbled by $6/bbl during July, as a string of weak macro-economic data prompted a broad risk-off sentiment across financial markets, outweighing escalating hostilities in the Middle East. Front-month time spreads remained resilient in the face of falling flat prices, reflecting a tight Atlantic Basin market. At the time of writing, Brent was trading at around $80/bbl.

Market gymnastics

Oil markets exhibited Olympic levels of volatility over recent weeks. Benchmark crude oil prices tumbled sharply lower in July and early August as unexpected economic data threw the market off balance. Questions over the health of the global economy re-emerged as Japan increased interest rates sparking a reversal in yen carry trades, China’s outlook deteriorated and US hiring slowed in July. But persistent geopolitical tensions in the Middle East and some relatively positive macroeconomic data backstopped weakness in oil futures, with prices rebounding higher in the second week of August. Moreover, OPEC+ cuts are also tightening physical markets, lifting North Sea Dated to a $2/bbl premium against the front-month ICE contract. At the time of writing, ICE Brent futures traded at around $80/bbl, down by more than $6/bbl since the start of July.

Our outlook for global oil demand is largely unchanged from last month’s Report, with growth projected at slightly less than 1 mb/d in both 2024 and 2025. However, a meaningful shift in drivers is becoming apparent. In June, Chinese oil demand contracted for a third consecutive month, driven by a slump in industrial inputs, including for the petrochemical sector. Preliminary trade data point to further weakness in July, as crude oil imports sank to their lowest level since the stringent lockdowns of September 2022. By contrast, demand in advanced economies, especially for US gasoline, has shown signs of strength in recent months. The US economy, where one-third of global gasoline is consumed, has outperformed peers, with a resilient service sector buttressing miles driven. As a result, OECD oil consumption flipped from a 300 kb/d annual contraction in 1Q24 to growth of 190 kb/d in the second quarter.

Despite the marked slowdown in Chinese oil demand growth, OPEC+ has yet to call time on its plan to gradually unwind voluntary production cuts starting in the fourth quarter. Its Joint Ministerial Monitoring Committee (JMMC) reiterated on 1 August, however, that the group could pause or reverse its decision depending on prevailing market conditions. Our current balances suggest that even if those cuts remain in place, global inventories could build by an average 860 kb/d next year as non-OPEC+ supply increases of around 1.5 mb/d in 2024 and again in 2025 more than cover expected demand growth. The Americas quartet of the United States, Guyana, Canada and Brazil account for three-quarters, or roughly 1.1 mb/d, of non-OPEC+ supply gains in each of the two years.

For now, supply is struggling to keep pace with peak summer demand, tipping the market into a deficit. As a result, global inventories have taken a hit. After four months of gains, June saw oil inventories fall by 26.2 mb. Crude oil stocks dropped by 40.9 mb, even as China built substantially. Meanwhile, oil products rose by 14.8 mb, supported by large builds in US LPG. Preliminary July data suggest this trend continued, with total stocks declining once again as crude inventories lost further ground while oil products made gains. This dynamic is squeezing refinery margins, potentially setting the stage for an upset and shift in refinery activity in the coming months. Competition in the oil markets will continue even after the Olympic and Paralympic

OPEC+ crude oil production 1 million barrels per day


Algeria	0.91	0.92	0.01	0.91	0.99	0.07
Congo	0.26	0.26	-0.02	0.28	0.27	0.01
Equatorial Guinea	0.06	0.06	-0.01	0.07	0.06	0.0
Gabon	0.22	0.22	0.05	0.17	0.22	0.0
Iraq	4.28	4.36	0.43	3.93	4.87	0.51
Kuwait	2.48	2.52	0.11	2.41	2.88	0.36
Nigeria	1.29	1.26	-0.24	1.5	1.42	0.16
Saudi Arabia	8.87	9.01	0.03	8.98	12.11	3.1
UAE	3.28	3.3	0.39	2.91	4.28	0.98

Iran	3.35	3.35			3.8
Libya	1.19	1.16			1.23	0.07
Venezuela	0.9	0.92			0.87	-0.05

Azerbaijan	0.48	0.48	-0.07	0.55	0.49	0.01
Kazakhstan	1.59	1.59	0.14	1.45	1.62	0.03
Mexico	1.57	1.58			1.6	0.02
Oman	0.76	0.76	0.0	0.76	0.85	0.09
Russia	9.24	9.23	0.25	8.98	9.76
Others	0.72	0.72	-0.15	0.87	0.86	0.13

1. Includes extra voluntary curbs where announced. 2. Capacity levels can be reached within 90 days and sustained for an extended period. 3. Excludes shut in Iranian, Russian crude. 4. Angola left OPEC effective 1 Jan 2024. 5. Iran, Libya, Venezuela exempt from cuts. 6. Mexico excluded from OPEC+ compliance. 7. Bahrain, Brunei, Malaysia, Sudan and South Sudan.

Oil Market Report Documentation

Definitions of key terms used in the OMR.

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IEA (2024), Oil Market Report - August 2024 , IEA, Paris https://www.iea.org/reports/oil-market-report-august-2024

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