creative thinking in value education

VALUE Rubrics

VALUE rubrics are open educational resources (OER) that enable educators to assess students’ original work. AAC&U offers a proven methodology for applying the VALUE rubrics to evaluate student performance reliably and verifiably across 16 broad, cross-cutting learning outcomes.

Download the VALUE Rubrics

Below is a list of the 16 VALUE rubrics. Click on an outcome to preview, download, and learn more about each particular rubric.

VALUE Rubric Download Statistics as of May 2024

Individual VALUE rubric downloads

Colleges and universities represented in downloads

Countries represented in downloads

How to Cite VALUE Rubrics and Resources

AAC&U provides comprehensive guidance on how to refer to, cite, and reproduce the VALUE rubrics and other resources.

Japanese Translations of AAC&U VALUE Rubrics

We are delighted to share the Japanese translation of AAC&U’s 16 VALUE rubrics as an example of the usefulness of the rubrics for assessing student learning outcomes around the world.

The science behind creativity

Psychologists and neuroscientists are exploring where creativity comes from and how to increase your own

Vol. 53 No. 3 Print version: page 40

• Neuropsychology
• Creativity and Innovation

Paul Seli, PhD, is falling asleep. As he nods off, a sleep-tracking glove called Dormio, developed by scientists at the Massachusetts Institute of Technology, detects his nascent sleep state and jars him awake. Pulled back from the brink, he jots down the artistic ideas that came to him during those semilucid moments.

Seli is an assistant professor of psychology and neuroscience at the Duke Institute for Brain Sciences and also an artist. He uses Dormio to tap into the world of hypnagogia, the transitional state that exists at the boundary between wakefulness and sleep. In a mini-experiment, he created a series of paintings inspired by ideas plucked from his hypnagogic state and another series from ideas that came to him during waking hours. Then he asked friends to rate how creative the paintings were, without telling them which were which. They judged the hypnagogic paintings as significantly more creative. “In dream states, we seem to be able to link things together that we normally wouldn’t connect,” Seli said. “It’s like there’s an artist in my brain that I get to know through hypnagogia.”

The experiment is one of many novel—and, yes, creative—ways that psychologists are studying the science of creativity. At an individual level, creativity can lead to personal fulfillment and positive academic and professional outcomes, and even be therapeutic. People take pleasure in creative thoughts, research suggests—even if they don’t think of themselves as especially creative. Beyond those individual benefits, creativity is an endeavor with implications for society, said Jonathan Schooler, PhD, a professor of psychological and brain sciences at the University of California, Santa Barbara. “Creativity is at the core of innovation. We rely on innovation for advancing humanity, as well as for pleasure and entertainment,” he said. “Creativity underlies so much of what humans value.”

In 1950, J. P. Guilford, PhD, then president of APA, laid out his vision for the psychological study of creativity ( American Psychologist , Vol. 5, No. 9, 1950). For half a century, researchers added to the scientific understanding of creativity incrementally, said John Kounios, PhD, an experimental psychologist who studies creativity and insight at Drexel University in Philadelphia. Much of that research focused on the personality traits linked to creativity and the cognitive aspects of the creative process.

But in the 21st century, the field has blossomed thanks to new advances in neuroimaging. “It’s become a tsunami of people studying creativity,” Kounios said. Psychologists and neuroscientists are uncovering new details about what it means to be creative and how to nurture that skill. “Creativity is of incredible real-world value,” Kounios said. “The ultimate goal is to figure out how to enhance it in a systematic way.”

Creativity in the brain

What, exactly, is creativity? The standard definition used by researchers characterizes creative ideas as those that are original and effective, as described by psychologist Mark A. Runco, PhD, director of creativity research and programming at Southern Oregon University ( Creativity Research Journal , Vol. 24, No. 1, 2012). But effectiveness, also called utility, is a slippery concept. Is a poem useful? What makes a sculpture effective? “Most researchers use some form of this definition, but most of us are also dissatisfied with it,” Kounios said.

Runco is working on an updated definition and has considered at least a dozen suggestions from colleagues for new components to consider. One frequently suggested feature is authenticity. “Creativity involves an honest expression,” he said.

Meanwhile, scientists are also struggling with the best way to measure the concept. As a marker of creativity, researchers often measure divergent thinking—the ability to generate a lot of possible solutions to a problem or question. The standard test of divergent thinking came from Guilford himself. Known as the alternate-uses test, the task asks participants to come up with novel uses for a common object such as a brick. But measures of divergent thinking haven’t been found to correlate well with real-world creativity. Does coming up with new uses for a brick imply a person will be good at abstract art or composing music or devising new methods for studying the brain? “It strikes me as using way too broad a brush,” Seli said. “I don’t think we measure creativity in the standard way that people think about creativity. As researchers, we need to be very clear about what we mean.”

One way to do that may be to move away from defining creativity based on a person’s creative output and focus instead on what’s going on in the brain, said Adam Green, PhD, a cognitive neuroscientist at Georgetown University and founder of the Society for the Neuroscience of Creativity . “The standard definition, that creativity is novel and useful, is a description of a product,” he noted. “By looking inward, we can see the process in action and start to identify the characteristics of creative thought. Neuroimaging is helping to shift the focus from creative product to creative process.”

That process seems to involve the coupling of disparate brain regions. Specifically, creativity often involves coordination between the cognitive control network, which is involved in executive functions such as planning and problem-solving, and the default mode network, which is most active during mind-wandering or daydreaming (Beaty, R. E., et al., Cerebral Cortex , Vol. 31, No. 10, 2021). The cooperation of those networks may be a unique feature of creativity, Green said. “These two systems are usually antagonistic. They rarely work together, but creativity seems to be one instance where they do.”

Green has also found evidence that an area called the frontopolar cortex, in the brain’s frontal lobes, is associated with creative thinking. And stimulating the area seems to boost creative abilities. He and his colleagues used transcranial direct current stimulation (tDCS) to stimulate the frontopolar cortex of participants as they tried to come up with novel analogies. Stimulating the area led participants to make analogies that were more semantically distant from one another—in other words, more creative ( Cerebral Cortex , Vol. 27, No. 4, 2017).

Green’s work suggests that targeting specific areas in the brain, either with neuromodulation or cognitive interventions, could enhance creativity. Yet no one is suggesting that a single brain region, or even a single neural network, is responsible for creative thought. “Creativity is not one system but many different mechanisms that, under ideal circumstances, work together in a seamless way,” Kounios said.

In search of the eureka moment

Creativity looks different from person to person. And even within one brain, there are different routes to a creative spark, Kounios explained. One involves what cognitive scientists call “System 1” (also called “Type 1”) processes: quick, unconscious thoughts—aha moments—that burst into consciousness. A second route involves “System 2” processes: thinking that is slow, deliberate, and conscious. “Creativity can use one or the other or a combination of the two,” he said. “You might use Type 1 thinking to generate ideas and Type 2 to critique and refine them.”

Which pathway a person uses might depend, in part, on their expertise. Kounios and his colleagues used electroencephalography (EEG) to examine what was happening in jazz musicians’ brains as they improvised on the piano. Then skilled jazz instructors rated those improvisations for creativity, and the researchers compared each musician’s most creative compositions. They found that for highly experienced musicians, the mechanisms used to generate creative ideas were largely automatic and unconscious, and they came from the left posterior part of the brain. Less-experienced pianists drew on more analytical, deliberative brain processes in the right frontal region to devise creative melodies, as Kounios and colleagues described in a special issue of NeuroImage on the neuroscience of creativity (Vol. 213, 2020). “It seems there are at least two pathways to get from where you are to a creative idea,” he said.

Coming up with an idea is only one part of the creative process. A painter needs to translate their vision to canvas. An inventor has to tinker with their concept to make a prototype that actually works. Still, the aha moment is an undeniably important component of the creative process. And science is beginning to illuminate those “lightbulb moments.”

Kounios examined the relationship between creative insight and the brain’s reward system by asking participants to solve anagrams in the lab. In people who were highly sensitive to rewards, a creative insight led to a burst of brain activity in the orbitofrontal cortex, the area of the brain that responds to basic pleasures like delicious food or addictive drugs ( NeuroImage , Vol. 214, 2020). That neural reward may explain, from an evolutionary standpoint, why humans seem driven to create, he said. “We seem wired to take pleasure in creative thoughts. There are neural rewards for thinking in a creative fashion, and that may be adaptive for our species.”

The rush you get from an aha moment might also signal that you’re onto something good, Schooler said. He and his colleagues studied these flashes of insight among creative writers and physicists. They surveyed the participants daily for two weeks, asking them to note their creative ideas and when they occurred. Participants reported that about a fifth of the most important ideas of the day happened when they were mind-wandering and not working on a task at hand ( Psychological Science , Vol. 30, No. 3, 2019). “These solutions were more likely to be associated with an aha moment and often overcoming an impasse of some sort,” Schooler said.

Six months later, the participants revisited those ideas and rated them for creative importance. This time, they rated their previous ideas as creative, but less important than they’d initially thought. That suggests that the spark of a eureka moment may not be a reliable clue that an idea has legs. “It seems like the aha experience may be a visceral marker of an important idea. But the aha experience can also inflate the meaningfulness of an idea that doesn’t have merit,” Schooler said. “We have to be careful of false ahas.”

Boosting your creativity

Much of the research in this realm has focused on creativity as a trait. Indeed, some people are naturally more creative than others. Creative individuals are more likely than others to possess the personality trait of openness. “Across different age groups, the best predictor of creativity is openness to new experiences,” said Anna Abraham, PhD, the E. Paul Torrance Professor and director of the Torrance Center for Creativity and Talent Development at the University of Georgia. “Creative people have the kind of curiosity that draws them toward learning new things and experiencing the world in new ways,” she said.

We can’t all be Thomas Edison or Maya Angelou. But creativity is also a state, and anyone can push themselves to be more creative. “Creativity is human capacity, and there’s always room for growth,” Runco said. A tolerant environment is often a necessary ingredient, he added. “Tolerant societies allow individuals to express themselves and explore new things. And as a parent or a teacher, you can model that creativity is valued and be open-minded when your child gives an answer you didn’t expect.”

One way to let your own creativity flow may be by tapping into your untethered mind. Seli is attempting to do so through his studies on hypnagogia. After pilot testing the idea on himself, he’s now working on a study that uses the sleep-tracking glove to explore creativity in a group of Duke undergrads. “In dream states, there seems to be connectivity between disparate ideas. You tend to link things together you normally wouldn’t, and this should lead to novel outcomes,” he said. “Neurally speaking, the idea is to increase connectivity between different areas of the brain.”

You don’t have to be asleep to forge those creative connections. Mind-wandering can also let the ideas flow. “Letting yourself daydream with a purpose, on a regular basis, might allow brain networks that don’t usually cooperate to literally form stronger connections,” Green said.

However, not all types of daydreams will get you there. Schooler found that people who engage in more personally meaningful daydreams (such as fantasizing about a future vacation or career change) report greater artistic achievement and more daily inspiration. People who are prone to fantastical daydreaming (such as inventing alternate realities or imaginary worlds) produced higher-quality creative writing in the lab and reported more daily creative behavior. But daydreams devoted to planning or problem-solving were not associated with creative behaviors ( Psychology of Aesthetics, Creativity, and the Arts , Vol. 15, No. 4, 2021).

It’s not just what you think about when you daydream, but where you are when you do it. Some research suggests spending time in nature can enhance creativity. That may be because of the natural world’s ability to restore attention, or perhaps it’s due to the tendency to let your mind wander when you’re in the great outdoors (Williams, K. J. H., et al., Journal of Environmental Psychology , Vol. 59, 2018). “A lot of creative figures go on walks in big, expansive environments. In a large space, your perceptual attention expands and your scope of thought also expands,” Kounios said. “That’s why working in a cubicle is bad for creativity. But working near a window can help.”

Wherever you choose to do it, fostering creativity requires time and effort. “People want the booster shot for creativity. But creativity isn’t something that comes magically. It’s a skill, and as with any new skill, the more you practice, the better you get,” Abraham said. In a not-yet-published study, she found three factors predicted peak originality in teenagers: openness to experience, intelligence, and, importantly, time spent engaged in creative hobbies. That is, taking the time to work on creative pursuits makes a difference. And the same is true for adults, she said. “Carve out time for yourself, figure out the conditions that are conducive to your creativity, and recognize that you need to keep pushing yourself. You won’t get to where you want to go if you don’t try.”

Those efforts can benefit your own sense of creative fulfillment and perhaps lead to rewards on an even grander scale. “I think everyday creativity is the most important kind,” Runco said. “If we can support the creativity of each and every individual, we’ll change the world.”

How to become more creative

1. Put in the work: People often think of creativity as a bolt of inspiration, like a lightbulb clicking on. But being creative in a particular domain—whether in the arts, in your work, or in your day-to-day life—is a skill. Carve out time to learn and practice.

2. Let your mind wander: Experts recommend “daydreaming with purpose.” Make opportunities to let your daydreams flow, while gently nudging them toward the creative challenge at hand. Some research suggests meditation may help people develop the habit of purposeful daydreaming.

3. Practice remote associations: Brainstorm ideas, jotting down whatever thoughts or notions come to you, no matter how wild. You can always edit later.

4. Go outside: Spending time in nature and wide-open spaces can expand your attention, enhance beneficial mind-wandering, and boost creativity.

5. Revisit your creative ideas: Aha moments can give you a high—but that rush might make you overestimate the merit of a creative idea. Don’t be afraid to revisit ideas to critique and tweak them later.

Further reading

Creativity: An introduction Kaufman, J. C., and Sternberg, R. J. (Eds.), Cambridge University Press, 2021

The eureka factor: Aha moments, creative insight, and the brain Kounios, J., & Beeman, M., Random House, 2015

Creativity anxiety: Evidence for anxiety that is specific to creative thinking, from STEM to the arts Daker, R. J., et al., Journal of Experimental Psychology: General , 2020

Predictors of creativity in young people: Using frequentist and Bayesian approaches in estimating the importance of individual and contextual factors Asquith, S. L., et al., Psychology of Aesthetics, Creativity, and the Arts , 2020

Recommended Reading

Contact apa, you may also like.

• My Favorites

You have successfully logged in but...

... your login credentials do not authorize you to access this content in the selected format. Access to this content in this format requires a current subscription or a prior purchase. Please select the WEB or READ option instead (if available). Or consider purchasing the publication.

PISA in Focus

How are education systems integrating creative thinking in schools.

English Also available in: French

• ISSN: 22260919 (online)
• https://doi.org/10.1787/22260919
• Subscribe to the RSS feed Subscribe to the RSS feed

Creative thinking matters. It is consistently ranked among the top skills employers value and, when students think creatively, their motivation to learn increases and their learning becomes deeper and more transferable. As more education systems formally recognise the key role that education can play in nurturing creative thinking skills, the question is: what policies are needed to ensure that, systematically, all young people have the opportunity to develop these skills as part of their formal education? To what extent are education systems supporting their students and teachers in promoting the kinds of learning environments where creative thinking can flourish? This brief addresses these questions by reporting and analysing responses to an online policy survey from 90 national and sub-national education jurisdictions participating in PISA 2022.

• Click to access:
• Click to download PDF - 531.67KB PDF

Cite this content as:

Author(s) Marta Cignetti and Marc Fuster Rabella

16 Jun 2023

• Cognitive Psychology
• Creative Thinking

Innovativeness of Creative Thinking for Value Creation

• September 2015

• USIM | Universiti Sains Islam Malaysia
• This person is not on ResearchGate, or hasn't claimed this research yet.

• International Islamic University Malaysia

Discover the world's research

• 25+ million members
• 160+ million publication pages
• 2.3+ billion citations

• Mohd Rashid
• Bin Mohd Yunus
• Prof Dr Sazali Abdul Wahab
• Recruit researchers
• Join for free
• Login Email Tip: Most researchers use their institutional email address as their ResearchGate login Password Forgot password? Keep me logged in Log in or Continue with Google Welcome back! Please log in. Email · Hint Tip: Most researchers use their institutional email address as their ResearchGate login Password Forgot password? Keep me logged in Log in or Continue with Google No account? Sign up

Module 5: Thinking and Analysis

Creative thinking in your education, learning outcomes.

• Identify the value of creative thinking in education

It’s common to think of creativity as something used mostly by traditional artists—people who paint, draw, or sculpt. Indeed, artists are creative, but there are other fields in which people think creatively in their approach to situations and problems. The famous heart surgeon Dr. Denton Cooley didn’t have an exact model when he first implanted an artificial heart. Chemist Stephanie Kwoleck discovered life-saving Kevlar when she continued work on a substance that would usually be thrown away. Early US astronauts owed their ability to orbit and return to Earth based on creative uses of mathematics by people like Katherine Johnson. Inventor and actress Hedy Lamarr used diagrams of fish and birds to help aviation pioneer Howard Hughes produce faster airplanes. Indeed, biomimicry, an approach to innovation that seeks sustainable solutions to human challenges by emulating nature’s time-tested patterns and strategies, is now a huge field of study. This list could go on and on.

Denton Cooley (Credit: Texas Children’s Hospital/Public Domain), Stephanie Kwolek (Credit: Chemical Heritage Foundation/Attribution 3.0), Katherine Johnson (Credit: NASA/Public Domain), and Hedy Lamarr (Credit: MGM/Public Domain). These individuals employed extensive creativity in the fields of science and math, leading to significant discoveries and accomplishments.

Some people naturally seem to think more creatively than others, but we all have the capacity to create and devise. Do you enjoy rearranging furniture or organizing your closet? If you already think, “I could make that so much better!” as you walk through shops or events, you’re on the right track. Do you tinker with wood, paper, yarn, or dirt? Are you a doodler? One way to enhance your creativity is to track your ideas. You can keep a running list on your phone, jot down ideas on index cards you can later sort into categories, or keep ideas flowing in a paper journal. Some creative people design storyboards to visualize goals or projects using pictures from magazines or online seacrh engines for creative inspiration. Play around with ways to keep up with ideas you may be able to incorporate in various aspects of your life.

Creative Thinking in Education

College is a great environment for enhancing creative thinking skills. During your time in college, you will be presented with many opportunities to use creative thinking. In a lot of cases, for instance with essay prompts or open-ended assignments, there will not be one set of correct answers. You may need to use your creative thinking skills to answer an essay prompt or take a new perspective on a problem that you’ve been having difficulty solving. You may need to think creatively for your school work, in your social life, or in your work roles. Thinking creatively can help you find new solutions to old problems, and help you take unconventional approaches to familiar tasks and responsibilities. The following are some college activities that can stimulate creative thinking. Are any familiar to you?

• Design sample exam questions to test your knowledge as you study for a final.
• Devise a social media strategy for a club on campus.
• Propose an education plan for a major you are designing for yourself.
• Prepare a speech that you will give in a debate in your course.
• Create a pattern for a costume in a theatrical production.
• Arrange audience seats in your classroom to maximize attention during your presentation.
• Arrange an eye-catching holiday display in your dormitory or apartment building.
• Participate in a brainstorming session with your fellow musicians on how you will together write a musical composition.
• Draft a script for a video production that will be shown to several college administrators.
• Compose a set of requests and recommendations for a campus office to improve its customer service.
• Develop a marketing pitch for a mock business you are developing.
• Develop a comprehensive energy-reduction plan for your cohousing arrangement.

Creative Process Example

Creative processes should include a plan that considers the goals of the project and provides opportunities for brainstorming and feedback. The steps in this table may not work for everyone, but you can use them to think about what is needed in a process of your own. See the student resources for a blank version you can adapt.

How to Stimulate Creative Thinking

The following video, How to Stimulate the Creative Process , identifies six strategies to stimulate your creative thinking.

• Sleep on it. Over the years, researchers have found that the REM sleep cycle boosts our creativity and problem-solving abilities, providing us with innovative ideas or answers to vexing dilemmas when we awaken. Keep a pen and paper by the bed so you can write down your nocturnal insights if they wake you up.
• Go for a run or hit the gym. Studies indicate that exercise stimulates creative thinking, and the brainpower boost lasts for a few hours.
• Allow your mind to wander a few times every day. Far from being a waste of time, daydreaming has been found to be an essential part of generating new ideas. If you’re stuck on a problem or creatively blocked, think about something else for a while.
• Keep learning. Studying something far removed from your area of expertise is especially effective in helping you think in new ways.
• Put yourself in nerve-racking situations once in a while to fire up your brain. Fear and frustration can trigger innovative thinking.
• Keep a notebook with you so you always have a way to record fleeting thoughts. They’re sometimes the best ideas of all.

You can view the transcript for “How to Stimulate the Creative Process” here (opens in new window) .

Remember, creative brainstorming doesn’t just happen. You need to set aside specific times to work with others to flesh out ideas and think through obstacles. And then you’ll need some more time alone for the ideas to gel. Sometimes the creative answers to problems come to you at odd moments once you have laid the groundwork—be ready to capture the ideas in some form of note when your lightbulb goes off.

A Brainstorm of Tips for Creative Thinking

The best way to have a good idea is to have lots of ideas. —Linus Pauling, double Nobel Laureate, chemist, biochemist, and peace campaigner

Below are some additional tips to help you tap into original and creative thinking in your college assignments and endeavors:

You can access the text only version of this infographic here .

Additional Tips for Creative Thinking

• Change  your interpretation of an event, situation, behavior, person, or object.
• Allow ideas to incubate.
• Develop ideas and expand their possibilities.
• Avoid using clichés or overly familiar responses to questions or problems.
• Use mind-mapping to capture ideas; start with a key concept and write it in the center of your page; use connecting lines, radiating from the central concept, and write down any connected or related ideas that come to you.
• Create pictures or drawings of situations (“rich pictures”) to show them in a different way.
• Find ways to demonstrate your personal investment in projects.
• Gather knowledge and conduct research.
• Have more fun learning!

Resources for Creative Thinking

• Creative Thinking Skills
• 45 Websites on Creative Thinking and Creative Skills
• Creativity Techniques A To Z
• College Success. Authored by : Linda Bruce. Provided by : Lumen Learning. License : CC BY: Attribution
• Text adaptation . Authored by : Claire. Provided by : Ivy Tech. Located at : http://ivytech.edu . License : CC BY: Attribution
• Creative Thinking Skills. Provided by : Fostering Creativity and Critical Thinking with Technology. Located at : https://creativecriticalthinking.wikispaces.com/Creative+Thinking . License : Other . License Terms : GNU Free Documentation License
• College Success. Authored by : Amy Bladwin. Provided by : OpenStax. Located at : https://openstax.org/books/college-success/pages/7-2-creative-thinking . License : CC BY: Attribution
• College Success. Authored by : Amy Bladwin. Provided by : OpenStax; Modified by Lumen Learning. Located at : https://openstax.org/books/college-success/pages/7-2-creative-thinking . License : CC BY: Attribution
• How to Stimulate the Creative Process. Authored by : Howcast. Located at : https://youtu.be/kPC8e-Jk5uw . License : All Rights Reserved . License Terms : Standard YouTube License

• Our Mission

Tips for Guiding Students to Think Creatively

These simple creativity challenges can encourage students to have the mindset of an artist, a designer, and a change-maker.

We’re living in an era when the thinking process is becoming increasingly more important in a student’s learning journey: the ability to be reflective, adaptable, flexible, and nimble during times of constant change.

While an answer, statistic, or other random “product” can be found by simply asking the ever-growing breadth of artificial intelligence options, the process of creative and critical thinking cannot.

How might we shift toward a culture of thinking that’s process oriented in our learning spaces? What types of thinking would be most beneficial during a constant state of flux? Here are three ways of thinking that can help prepare students for career, life, and, most important, humanity. 

Thinking like an artist

In a world that’s moving at breakneck speed, thinking like an artist is about slowing down to uncover the nuance, complexity, and emotion of the world around us. Thinking like an artist is about developing the skills for meaningful expression. Adapted from the Columbus Museum of Art’s Making Creativity Visible project, this process focuses on the dispositions inherent in thinking like an artist.

Artists are playful and imaginative, and they experiment with ideas. They generate original ideas and approach the world with an insatiable curiosity. They’re comfortable with ambiguity and persist through failure. They value questioning, collaboration, and reflection. They communicate ideas and celebrate the beauty of thinking in unique and whimsical ways. What if you asked students to think like an artist in your learning space? What would that look, sound, and feel like?

Imagine if you asked students to find an object in the room and to write a series of questions they would like to ask the object. Then have them pick a question and answer it from the object’s perspective. Ask the students to use some simple materials like tape, paper, and scissors to make something connected to the answer they came up with.

This is a quick creativity challenge that can help create the conditions for students to think more like an artist in your space. If we want students to slow down and be more playful with their thinking, we must give them opportunities to exercise these dispositions. 

Thinking like a designer

We currently have a surplus of problems facing our world. Our students see, hear, and/or feel the problems that surround us every day. Imagine if we asked our students to think like a designer in our learning spaces. What if we facilitated learning experiences as an opportunity to identify and solve problems?

Designers find inspiration in the people, questions, and problems of their community. They use this inspiration to generate human-centered ideas. Designers prototype and implement a variety of possible solutions. They reflect and iterate on these solutions until they find one that has a lasting and meaningful impact on those most closely connected to the problem. Inspired from the work of IDEO , a design firm in Palo Alto, California, thinking like a designer can help students see how learning can be a more collective act, as opposed to the more individualistic one common throughout schools today.

How might you create space in your classroom to empower students to think more like a designer? Imagine if you had the students at the beginning of the year write down one worry they had about the upcoming year on a sticky note. Next they each found a partner and shared their worry. You gave them the time to conduct an empathy interview to get a better understanding of the worry. Then, with simple materials like tape, paper, string, scissors, and markers, you tasked them with designing an artifact that would help relieve some of the stress of their classmate’s worry. After students completed their artifact, they took turns sharing the artifact, its meaning, and how it addressed the worry of a classmate.

The purpose of this creativity challenge is to recognize the power in thinking like a designer —finding inspiration in those around us and gathering ideas from deep, meaningful conversation and creating solutions that matter to others.  

Thinking like a change agent

One element we need more of in our schools is meaning. Students know that much of what they’re learning is isolated and devoid of meaning. They know that the majority of what they’re learning is to satisfy state measured assessments. What if we asked students to think more like an agent of change in our learning spaces? What might that look, sound, and feel like?

Pulling from the work of the Columbus Museum of Art and Project Zero’s Cultivating Creative and Civic Capacities project, I and my colleagues have identified some essential dispositions of thinking like a change agent. Change agents must be able to imagine a more beautiful, just, and sustainable world for everyone. They must be able to slow down to investigate the complexity of taking action. They must be able to harness the power of influence to inspire change. Lastly, they must be able to explore the tensions between the individual and the collective society we all live in.

How might you create the conditions in your learning space for students to think like a change agent ? Imagine if you took your students on a noticing stroll around the campus or community. What if you asked them to identify meaningful issues, problems, or questions that they observed along the way, and to investigate some of these noticings to dig deeper into the interconnected nature of the causes and impact and where there might be opportunities for transformation?

Students could then take time to imagine new possibilities. How might your students design possibilities that influence others to take action and enable student experiences to be more beautiful, just, and sustainable?

The purpose of this creativity challenge is to help provide a process for students to find meaning by thinking like a change agent. What if we moved from maintaining the status quo to challenging it?

What creativity really is - and why schools need it

Associate Professor of Psychology and Creative Studies, University of British Columbia

Disclosure statement

Liane Gabora's research is supported by a grant (62R06523) from the Natural Sciences and Engineering Research Council of Canada.

University of British Columbia provides funding as a founding partner of The Conversation CA.

University of British Columbia provides funding as a member of The Conversation CA-FR.

View all partners

Although educators claim to value creativity , they don’t always prioritize it.

Teachers often have biases against creative students , fearing that creativity in the classroom will be disruptive. They devalue creative personality attributes such as risk taking, impulsivity and independence. They inhibit creativity by focusing on the reproduction of knowledge and obedience in class.

Why the disconnect between educators’ official stance toward creativity, and what actually happens in school?

How can teachers nurture creativity in the classroom in an era of rapid technological change, when human innovation is needed more than ever and children are more distracted and hyper-stimulated ?

These are some of the questions we ask in my research lab at the Okanagan campus of the University of British Columbia. We study the creative process , as well as how ideas evolve over time and across societies. I’ve written almost 200 scholarly papers and book chapters on creativity, and lectured on it worldwide. My research involves both computational models and studies with human participants. I also write fiction, compose music for the piano and do freestyle dance.

What is creativity?

Although creativity is often defined in terms of new and useful products, I believe it makes more sense to define it in terms of processes. Specifically, creativity involves cognitive processes that transform one’s understanding of, or relationship to, the world.

There may be adaptive value to the seemingly mixed messages that teachers send about creativity. Creativity is the novelty-generating component of cultural evolution. As in any kind of evolutionary process, novelty must be balanced by preservation.

In biological evolution, the novelty-generating components are genetic mutation and recombination, and the novelty-preserving components include the survival and reproduction of “fit” individuals. In cultural evolution , the novelty-generating component is creativity, and the novelty-preserving components include imitation and other forms of social learning.

It isn’t actually necessary for everyone to be creative for the benefits of creativity to be felt by all. We can reap the rewards of the creative person’s ideas by copying them, buying from them or simply admiring them. Few of us can build a computer or write a symphony, but they are ours to use and enjoy nevertheless.

Inventor or imitator?

There are also drawbacks to creativity . Sure, creative people solve problems, crack jokes, invent stuff; they make the world pretty and interesting and fun. But generating creative ideas is time-consuming. A creative solution to one problem often generates other problems, or has unexpected negative side effects.

Creativity is correlated with rule bending, law breaking, social unrest, aggression, group conflict and dishonesty. Creative people often direct their nurturing energy towards ideas rather than relationships, and may be viewed as aloof, arrogant, competitive, hostile, independent or unfriendly.

Also, if I’m wrapped up in my own creative reverie, I may fail to notice that someone else has already solved the problem I’m working on. In an agent-based computational model of cultural evolution , in which artificial neural network-based agents invent and imitate ideas, the society’s ideas evolve most quickly when there is a good mix of creative “inventors” and conforming “imitators.” Too many creative agents and the collective suffers. They are like holes in the fabric of society, fixated on their own (potentially inferior) ideas, rather than propagating proven effective ideas.

Of course, a computational model of this sort is highly artificial. The results of such simulations must be taken with a grain of salt. However, they suggest an adaptive value to the mixed signals teachers send about creativity. A society thrives when some individuals create and others preserve their best ideas.

This also makes sense given how creative people encode and process information. Creative people tend to encode episodes of experience in much more detail than is actually needed. This has drawbacks: Each episode takes up more memory space and has a richer network of associations. Some of these associations will be spurious. On the bright side, some may lead to new ideas that are useful or aesthetically pleasing.

So, there’s a trade-off to peppering the world with creative minds. They may fail to see the forest for the trees but they may produce the next Mona Lisa.

Innovation might keep us afloat

So will society naturally self-organize into creators and conformers? Should we avoid trying to enhance creativity in the classroom?

The answer is: No! The pace of cultural change is accelerating more quickly than ever before. In some biological systems, when the environment is changing quickly, the mutation rate goes up. Similarly, in times of change we need to bump up creativity levels — to generate the innovative ideas that will keep us afloat.

This is particularly important now. In our high-stimulation environment, children spend so much time processing new stimuli that there is less time to “go deep” with the stimuli they’ve already encountered. There is less time for thinking about ideas and situations from different perspectives, such that their ideas become more interconnected and their mental models of understanding become more integrated.

This “going deep” process has been modeled computationally using a program called Deep Dream , a variation on the machine learning technique “Deep Learning” and used to generate images such as the ones in the figure below.

The images show how an input is subjected to different kinds of processing at different levels, in the same way that our minds gain a deeper understanding of something by looking at it from different perspectives. It is this kind of deep processing and the resulting integrated webs of understanding that make the crucial connections that lead to important advances and innovations.

Cultivating creativity in the classroom

So the obvious next question is: How can creativity be cultivated in the classroom? It turns out there are lots of ways ! Here are three key ways in which teachers can begin:

Focus less on the reproduction of information and more on critical thinking and problem solving .

Curate activities that transcend traditional disciplinary boundaries, such as by painting murals that depict biological food chains, or acting out plays about historical events, or writing poems about the cosmos. After all, the world doesn’t come carved up into different subject areas. Our culture tells us these disciplinary boundaries are real and our thinking becomes trapped in them.

Pose questions and challenges, and follow up with opportunities for solitude and reflection. This provides time and space to foster the forging of new connections that is so vital to creativity.

• Cultural evolution
• Creative pedagody
• Teaching creativity
• Creative thinking
• Back to School 2017

Manager, Regional Training Hub

Head of Evidence to Action

Supply Chain - Assistant/Associate Professor (Tenure-Track)

OzGrav Postdoctoral Research Fellow

Casual Facilitator: GERRIC Student Programs - Arts, Design and Architecture

Advertisement

Creative Thinking, Values and Design and Technology Education

• Published: April 2005
• Volume 15 , pages 61–71, ( 2005 )

Cite this article

• Howard Middleton 1  

2325 Accesses

47 Citations

Explore all metrics

The development of Design and Technology curricula has always been premised on the importance of the act of designing and of the value of the contingent activity of creative thinking. Despite this, there has been a great deal of uncertainty about methods for developing creative thinking abilities in design and technology students. However, the results of research from cognitive psychology, engineering and invention suggest some promising strategies for application in design and technology classes. Moreover, these strategies are emerging during a time when issues concerning ethics and values are also being raised. This paper presents a brief summary of the research into problem-solving and design. It then explores a range of creative thinking strategies, and of their possible applications in design, and goes on to argue that the strategies and settings that promote creative thinking in design and technology make the area not only one that is suitable for addressing ethics and values, but that it may be one of the major reasons for including design and technology programs in school curricula.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Subscribe and save.

• Get 10 units per month
• Download Article/Chapter or eBook
• 1 Unit = 1 Article or 1 Chapter
• Cancel anytime

Price includes VAT (Russian Federation)

Instant access to the full article PDF.

Rent this article via DeepDyve

Institutional subscriptions

Similar content being viewed by others

Developing a Deeper Understanding of Design in Technology Education

Domain Generality and Specificity in Creative Design Thinking

Design Thinking the Future: Critical Perspectives on Design Studies, Design Knowledge, and Education

Explore related subjects.

• Artificial Intelligence
• Digital Education and Educational Technology

J. R. Anderson (1993) ArticleTitle ‘Problem Solving and Learning’ American Psychologist 48 IssueID 1 35–44

Google Scholar  

J. R. Anderson (1982) ArticleTitle ‘Acquisition of Cognitive Skills’ Psychological Review 89 IssueID 4 369–406

W. B. Carlson M. E. Gorman (1992) ‘A Cognitive Framework to Understand Technological Creativity: Bell, Edison and the Telephone’ R. J. Weber D. N. Perkins (Eds) Inventive Minds Oxford University Press New York

R. A. Finke (1989) Principles of Mental Imagery MIT Press Cambridge MA

R. A. Finke T. B. Ward S. M. Smith (1992) ‘Creative Cognition MIT Press Massachusetts

R. A. Finke K. Slayton (1988) ArticleTitle ‘Explorations of Creative Visual Synthesis in Mental Imagery’ Memory and Cognition 16 252–257

H. Gardner M. Csikszentmihalyi W. Damon (2001) Good Works: When Excellence and Ethics Meet Basic Books New York

V. Goel (1988) ArticleTitle ‘Complicating the ‘Logic of Design’ Design Studies 9 IssueID 4 229–234

V. Goel P. Pirolli (1992) ArticleTitle ‘The Structure of Design Problem Spaces’ Cognitive Science 16 395–429

J. G. Greeno H. A. Simon (1988) ‘Problem Solving and Reasoning’‘ R. C. Atkinson R. J. Herrnstein G. Lindzey R. D. Luce (Eds) Stevens Handbook of Experimental Psychology, Vol. 2 EditionNumber 2 Wiley Interscience New York

R. Johnsey (1995) ArticleTitle The Design Process–does it Exist? A Critical Review of Published Models for the Design Process in England and Wales’ International Journal of Technology and Design Education 5 IssueID 3 199–217

G. Kaufmann (1990) ‘Imagery Effects on Problem Solving’ P. J. Hampson D. E. Marks J. T. E. Richardson (Eds) Imagery: Current Developments Rutledge London

J. H. Larkin H. A. Simon (1987) ArticleTitle ‘Why a Diagram is (sometimes) Worth Ten Thousand Words’ Cognitive Science 11 65–99

Middleton, H. E.: 2004, ‘Problem-Solving in Architectural Design’, Australian Vocational Education Review 11(1).

H. E. Middleton (1997) ‘Constructing Problem-Spaces in Airline Customer Work Sites’ F. Beven (Eds) Learning in the Workplace: Airline Customer Service Centre for Learning and Work Research Brisbane 104–116

H. E. Middleton (1996) ‘Complex Problem Solving’ J. C. Stevenson (Eds) Learning in the Workplace: Small Businesses in the Hospitality and Tourism Industry Centre for Learning and Work Research Brisbane 112–122

A. Newell H. A. Simon (1972) Human Problem Solving Prentice-Hall Englewood Cliffs, NJ

D. A. Schon (1990) ‘The Design Process’ V. A. Howard (Eds) Varieties of Thinking: Essays from Harvard’s Philosophy of Education Research Centre Rutledge New York

H. A. Simon (1981) The Science of the Artificial EditionNumber 2 MIT Press Cambridge, Mass

S. M. Smith T. B. Ward R. A. Finke (1995) ‘Cognitive Processes in Creative Contexts’ S. M. Smith T. B. Ward R. A. Finke (Eds) The Creative Cognition Approach Bradford Books Cambridge, Mass 2–5

E. P. Torrance (1964) ‘Education and Creativity’ Taylor (Eds) Creativity: Progress and Potential McGraw-Hill New York

R. J. Weber (1992) ‘Stone Age Knife to Swiss Army Knife: An Invention Prototype’ R. J. Weber D. N. Perkins (Eds) Inventive minds Oxford University Press New York

R J. Weber D. N. Perkins (1989) ArticleTitle ‘How to Invent Artefacts and Ideas’ New Ideas in Psychology 7 49–72

R. J. Weber C. L. Moder J. B. Solie (1990) ArticleTitle ‘Invention Heuristics and Mental Processes Underlying the Development of a Patent for the Application of Herbicides’ New Ideas in Psychology 3 321–336

Download references

Author information

Authors and affiliations.

Centre for Learning Research, School of Vocational, Technology and Arts Education, Faculty of Education, Griffith University, Nathan Queensland, 4111, Australia

Howard Middleton

You can also search for this author in PubMed   Google Scholar

Corresponding author

Correspondence to Howard Middleton .

Rights and permissions

Reprints and permissions

About this article

Middleton, H. Creative Thinking, Values and Design and Technology Education. Int J Technol Des Educ 15 , 61–71 (2005). https://doi.org/10.1007/s10798-004-6199-y

Download citation

Issue Date : April 2005

DOI : https://doi.org/10.1007/s10798-004-6199-y

Share this article

Anyone you share the following link with will be able to read this content:

Sorry, a shareable link is not currently available for this article.

Provided by the Springer Nature SharedIt content-sharing initiative

• design and technology
• engineering
• Find a journal
• Publish with us
• Track your research

What Is Creative Thinking And Why It Is Important

When learning is purposeful, creativity blossoms. When creativity blossoms, thinking emanates. When thinking emanates, knowledge is fully lit. When knowledge…

When learning is purposeful, creativity blossoms. When creativity blossoms, thinking emanates. When thinking emanates, knowledge is fully lit. When knowledge is lit, economy flourishes.  – A.P.J. Abdul Kalam

How often do you take time out from your day-to-day pressures and tedious meetings to glance out of the window and dream? How often do you deviate from the mundane routine and let your imagination run wild?

Unless you break free from ‘short-term’ and ‘shortcut,’ your thinking will not deepen. Unless you set your mind free to dream and ideate, your creativity will not blossom.

So to start with, take time out to understand what is creative thinking and why is it important.

What is creative thinking?

Creativity is the ability to generate a thought or an idea that is completely new, appealing, and useful. Creative thinking is a skill that enables you to come up with original and unconventional ideas.

Creative thinking expresses itself in a multitude of ways. A graphic artist creates a brilliant logo. A lawyer discovers an out-of-the-box strategy to defend her client. A photographer captures an extraordinary frame when out in the field. A product designer solves a problem with his innovative product.

Who says creative thinking is limited only to the artists, painters, designers, or writers? Creative skills give an edge to all professionals. It drives innovation and progress in almost every field. The eureka moment of cracking an idea can be experienced by anyone and everyone.

It is clear that exceptionally creative people are found in STEM fields—Science, Technology, Engineering, and Mathematics—as well. Designing an app, assembling a robot, creating an Artificial Intelligence application, and developing an online social network requires high levels of creative thinking.

Types of Creative Thinking

The celebrated author and psychologist Edward de Bono has said that creativity involves breaking out of established patterns in order to look at things in a different way. What are these different ways? Let’s go a little deeper.

Divergent Thinking:  Exploring multiple perspectives with flexibility, fluency, and originality to find a solution for a problem.

Lateral Thinking: Exploring new ideas, thinking outside the box, avoiding clichés

Aesthetic Thinking: Visual or spatial thinking with the use of structure, colors, composition to achieve aesthetic beauty

Systems Thinking: Identifying an interrelation between things and viewing them from a 360-degree perspective

Inspirational Thinking: Lightbulb moments inspired by great personalities or insightful thoughts

Abstract Thinking: Thinking in terms of objects, principles and experiences that may not be physically or materially present

Design Thinking: Applying strategy, problem-solving and decision-making to the process of design

Once you know what is creative thinking, you can stay a step ahead by applying that knowledge to the way you carry out your communications. Research indicates that the companies that believe in fostering creative thinking outperform their competitors in every functional area.

Creativity is one of the most in-demand skills in the world. Have you seen those superhero movies with great VFX technology? The visuals are spectacular. The technology is state-of-the-art. But without a powerful creative concept and storyboard, the entire movie can be a flop show. That’s where creative thinking plays a role.

A person who knows the importance of creative thinking is open-minded in approach. Their assumptions are unbiased, they possess the problem-solving ability, and are impactful verbal and written communicators.  They are able to analyze a brief and distill it to its essence.

Harappa Education’s   Unleashing Creativity course explains how to cultivate a creative mindset. It acquaints you with creative approaches to problem-solving. Through the course, you will also learn how to exercise your creativity in groups.

The importance of creative thinking

It is indispensable.

The world has taken a technological leap. Today, robots click photographs. Yet, some photographs stand out because they reflect the mind and intent of a talented professional.

Jobs in many industries have been replaced by automation. Still, creative thinkers are in high demand because originality is irreplaceable. Creative thinking is indispensable.

It gives you freedom

You must have noticed how a child’s imagination soars boundlessly. Children are naturally creative thinkers because they haven’t been bound by the ways of the world just yet.  Creative thinking thrives when individuals and groups are free of artificially-imposed constraints.

Set your mind free to explore other perspectives, ‘the other side’. Then, deploy your ideas into your endeavors and see the difference. You must have heard how famous filmmakers and music directors go to hill stations or remote places to brainstorm, write and compose. To get work done, many writers prefer the quiet of country-side living to the clutter of cities.

It improves the problem-solving process

Sunil was his boss’s favorite assistant because he was an efficient problem-solver. With his creative thinking skills, he always found a solution to any unforeseen problem.

The importance of creative thinking in problem-solving is crucial. It enables you to face a challenge and think about it from all angles.

It adds to leadership qualities

Throughout history, inspiring leaders from various walks of life have been included in creative thinker examples. They achieve the highest level of excellence on the back of extraordinary ideas that have the potential to change the course of history, art, or a nation.

Take, for instance, Leonardo da Vinci, Michelangelo, Mahatma Gandhi, JRD Tata, Swami Vivekanand, Satyajit Ray. These creative minds have left indelible imprints in their chosen area of work.

It boosts productivity

Steve Jobs is considered one of the striking creative thinker examples. The Apple co-founder had a vision that transformed people’s lives with several mini-revolutions: beginning with the personal computer and then going on to the iPod and, later, the iPhone.

Steven Spielberg’s work heralded a new era in filmmaking. Albert Einstein pushed the boundaries of accepted thinking with his own ideas.  ‘Logic will get you from A to B. Imagination will take you everywhere,’ he said.

A workplace that encourages creativity is a productive workplace. Encouraging creativity leads to more innovative ideas, less fear of failure, and greater emotional investment.

It makes people happier

Giving people a free hand to apply their creative thinking makes them happy. It gives them a sense of being unshackled from barriers.  Such liberation yields more constructive results in the workplace. You must have noticed that you work better in a place where you are appreciated and valued.

Filmmaker Walt Disney chased his dream to make people happy through entertainment.  He came up with a word that typifies his vision: Imagineering, that is imagination plus engineering. For Disney, it was fun to attempt the impossible. Yet another one of the fascinating creative thinker examples!

It leads to personal growth

Those who have bigger dreams and long-term goals should never underestimate the importance of creative thinking. It pushes you out of your comfort zone and transports you into a creative zone.

The more you create, the more you grow in terms of mindset as well as skill sets. Also, when you commit time to pursue your passions, the quality of your life goes up.

All creative thinker examples prove that such ability empowers and elevates your career graph. In the process, you obtain valuable insights about yourself.

You discover your habits, dreams, desires, and impulses. You learn to value yourself and express it in your creative output.

For it to be a high-reward endeavor, build your creative skills systematically. It’s true that some people are born with inherent creative strengths. But it’s also true that creativity can be sown and nurtured with strategy and practice.

How to enhance your creative thinking?

Pay attention to your strengths and try to incorporate more of them in your life

Tap into your inner child and explore the qualities of freshness, purity of thought and spontaneity of expression

Do not restrict yourself to a habitual pattern. Think differently. Take a different route to communicate your thoughts. Never go by stereotypes

Enjoy yourself in natural settings and set your imagination free to explore and experiment

Be curious and inquisitive about your surroundings

Don’t hesitate to take risks to further your abilities

Get rid of the negative attitudes that are blocking your creativity

Indulge in brainstorming to inspire new ideas

Accept that a problem can have multiple solutions and explore every possibility

Harappa’s Unleashing Creativity course equips you with the Design Thinking framework that encourages thinking about the end-user while developing products and services.

Through the course, you will also gain the confidence to find solutions, drive innovation, and use an iterative approach to generate, test and refine new ideas.

Yes, the creative woods are lovely, dark, and deep. So get ready for a long and wonderful journey of many, many miles!

Explore our Harappa Diaries section to know more about topics related to the Think habit such as  What is Critical Thinking ,  Design Thinking  &  What is an Argument .

• Back to All Programs /

Creative Thinking: Innovative Solutions to Complex Challenges

Learn how to grow a culture of creativity to innovate competitive solutions.

All Start Dates

8:30 AM – 4:30 PM ET

2 consecutive days

$2,990 Programs fill quickly — free cancellation up to 14 days prior

Registration Deadline

October 8, 2024

$3,100 Programs fill quickly — free cancellation up to 14 days prior

April 22, 2025

Overview: Creative Thinking Skills Course

The tech breakthrough that makes smartphones irrelevant, a new viral ad campaign, your company’s next big revenue generator — ideas like these could be sitting in your brain; all you need are the creative thinking skills and strategies to pull them out.

This interactive program focuses explicitly on the creative thinking skills you need to solve complex problems and design innovative solutions. Learn how to transform your thinking from the standard “why can’t we” to the powerful “how might we.” Crack the code on how to consistently leverage your team’s creative potential in order to drive innovation within your organization. Explore how to build a climate for innovation, remove barriers to creativity, cultivate courage, and create more agile, proactive, and inspired teams.

You will leave this program with new ideas about how to think more productively and how to introduce creative thinking skills into your organization. You can apply key takeaways immediately to implement a new leadership vision, inspire renewed enthusiasm, and enjoy the skills and tools to tackle challenges and seize opportunities.

Innovation experts Anne Manning and Susan Robertson bring to this highly-interactive and powerful program their decades of experience promoting corporate innovation, teaching the art of creative problem solving, and applying the principles of brain science to solve complex challenges.

Who Should Take Creative Thinking Skills Training?

This program is ideal for leaders with at least 3 years of management experience. It is designed for leaders who want to develop new strategies, frameworks, and tools for creative problem solving. Whether you are a team lead, project manager, sales director, or executive, you’ll learn powerful tools to lead your team and your organization to create innovative solutions to complex challenges.

All participants will earn a Certificate of Completion from the Harvard Division of Continuing Education.

Benefits of Creative Thinking Skills Training

The goal of this creative thinking program is to help you develop the strategic concepts and tactical skills to lead creative problem solving for your team and your organization. You will learn to:

• Retrain your brain to avoid negative cognitive biases and long-held beliefs and myths that sabotage creative problem solving and innovation
• Become a more nimble, proactive, and inspired thinker and leader
• Create the type of organizational culture that supports collaboration and nurtures rather than kills ideas
• Gain a practical toolkit for solving the “unsolvable” by incorporating creative thinking into day-to-day processes
• Understand cognitive preferences (yours and others’) to adapt the creative thinking process and drive your team’s success
• Develop techniques that promote effective brainstorming and enable you to reframe problems in a way that inspires innovative solutions

The curriculum in this highly interactive program utilizes research-based methodologies and techniques to build creative thinking skills and stimulate creative problem solving.

Through intensive group discussions and small-group exercises, you will focus on topics such as:

• The Creative Problem Solving process: a researched, learnable, repeatable process for uncovering new and useful ideas. This process includes a “how to” on clarifying, ideating, developing, and implementing new solutions to intractable problems
• The cognitive preferences that drive how we approach problems, and how to leverage those cognitive preferences for individual and team success
• How to develop—and implement— a methodology that overcomes barriers to innovative thinking and fosters the generation of new ideas, strategies, and techniques
• The role of language, including asking the right questions, in reframing problems, challenging assumptions, and driving successful creative problem solving
• Fostering a culture that values, nurtures, and rewards creative solutions

Considering this program?

Send yourself the details.

Related Programs

• Design Thinking: Creating Better Customer Experiences
• Agile Leadership: Transforming Mindsets and Capabilities in Your Organization

October Schedule

• Creative Challenges: A Team Sport
• The Place to Begin: Reframe the Challenge
• Ideas on Demand
• Building a Creative Organization

April Schedule

Instructors, anne manning, susan robertson.

I really enjoyed the way the instructors facilitated the program. The combination of theory and practical exercises was powerful and effectively reinforced the concepts.

Innovation and Educational Research, Director, Vertex Pharmaceuticals, Inc.

Certificates of Leadership Excellence

The Certificates of Leadership Excellence (CLE) are designed for leaders with the desire to enhance their business acumen, challenge current thinking, and expand their leadership skills.

This program is one of several CLE qualifying programs. Register today and get started earning your certificate.

Harvard Division of Continuing Education

The Division of Continuing Education (DCE) at Harvard University is dedicated to bringing rigorous academics and innovative teaching capabilities to those seeking to improve their lives through education. We make Harvard education accessible to lifelong learners from high school to retirement.

• Cette page n'est pas disponible en Français

How are education systems integrating creative thinking in schools?

• Education and skills
• Student performance (PISA)
• Education evaluation and quality assurance
• Teachers and educators
• Learning environment
• Education organisation and governance
• Future of education and skills
• Student assessment
• Curriculum and instruction time
• Reading literacy
• Mathematics literacy
• Science literacy
• Creative thinking
• Trends shaping education and skills
• Student problem solving skills
• Digital education

Cite this content as:

Creative thinking matters. It is consistently ranked among the top skills employers value and, when students think creatively, their motivation to learn increases and their learning becomes deeper and more transferable. As more education systems formally recognise the key role that education can play in nurturing creative thinking skills, the question is: what policies are needed to ensure that, systematically, all young people have the opportunity to develop these skills as part of their formal education? To what extent are education systems supporting their students and teachers in promoting the kinds of learning environments where creative thinking can flourish? This brief addresses these questions by reporting and analysing responses to an online policy survey from 90 national and sub-national education jurisdictions participating in PISA 2022.

In the same series

Related publications

19 Creative Thinking Skills (and How to Use Them!)

Design your next session with SessionLab

Join the 150,000+ facilitators 
using SessionLab.

Recommended Articles

A step-by-step guide to planning a workshop, 54 great online tools for workshops and meetings, how to create an unforgettable training session in 8 simple steps.

• 18 Free Facilitation Resources We Think You’ll Love

In a fast-moving world, being able to find new perspectives and create innovation is an increasingly valuable skill . Creative thinkers are often at the forefront of driving change, solving problems, and developing new ideas. Not only that, but those who bring creative thinking to how they work are often happier, more productive, and resilient too!

So you might be asking yourself, how can I develop my creative thinking skills and think more creatively at work?  Whether you want to supercharge your interpersonal skills, advance your career or be happier and more satisfied in the work you do, it pays to learn to think more creatively.

For many people, creative thinking is the key that unlocks solutions, promotes diverse thinking, and leads to better relationships and job satisfaction. So how can you get started with creative thinking?  As passionate believers in the value of creative thinking, we’re here to help and truly think unleashing your creativity can be key to your personal development!

In this post we’ll define what creative thinking is, highlight the benefits, explore 19 key creative thinking skills and give you some examples of how to apply them in the workplace . Let’s dig in!

What is creative thinking?

Why is creative thinking important, what are the benefits of creative thinking.

• What are creative thinking skills?  
• Examples of creative thinking skills (and how to use them)
• How to use creative thinking skills at work?

How to improve your creative thinking skills? 

Creative thinking is the ability to approach a problem or challenge from a new perspective, alternative angle, or with an atypical mindset. This might mean thinking outside of the box, taking techniques from one discipline and applying them to another, or simply creating space for new ideas and alternative solutions to present themselves through dialogue, experimentation, or reflection.

Bear in mind that the number of different creative approaches is as vast as the number of creative thinkers – if an approach helps you see things differently and approaching a challenge creatively, follow that impulse.

While there are some proven methods and guidelines that can help you be a better creative thinker, remember that everyone can be creative and finding what works for you is what is important, not the terminology or specific framework.

One misapprehension about creative thinking is that you have to be skilled at more traditional creative skills like drawing or writing. This isn’t true. What’s important is that you are open to exploring alternative solutions while employing fresh techniques and creative approaches to what you’re working on. 

You don’t need to be a great artist or even work in a traditionally creative field – we believe everyone is capable of creative thinking and that it enriches your personal and professional lives when you learn to be more creative.

Another misconception about creative thinking is that it applies only to the ideation or technically creative parts of the process. All aspects of our lives and interactions with people and challenges can benefit from creative thinking – from the ability to see things differently.

At work, thinking creatively might mean finding better ways to communicate, improve your working practices, or developing and implementing fresh solutions too.

Creative thinking is important because it drives new ideas, encourages learning, and creates a safe space for experimentation and risk-taking.

As organizations and people grow, they often develop tried and tested ways of operating. While it’s important to have solid working practices and processes, unswerving dedication to the norm can lead to stagnation and a lack of innovation and growth. 

Creative thinking is important because it drives new ideas, encourages learning and creates a safe space for experimentation and risk-taking. Simply put, creativity and creative thinking are part of what helps businesses and individuals succeed and grow .

Whether your team or business thinks of itself as a creative one, you can’t afford to miss out on the benefits of creative thinking if you want to grow , deliver change, and help your team bring their best selves to work. 

Using creative thinking skills at work creates b enefits not only in the ways we solve problems but also in how we approach everything from communication to self-fulfillment, task management, and growth . Bringing a culture of creative thinking into a workshop or group is often the job of a talented facilitator but whatever your role, there are benefits to thinking more creatively. Let’s explore some of the benefits of thinking creatively at work and in your everyday life!

Build empathy

• Bust assumptions  
• Become a better problem solver  

Find ways to move quickly and effectively

• Increase happiness

Discover new talents and promote learning

• Boost resilience and deal with adversity

Boost your CV and employability 

Empathy and creative thinking go hand-in-hand. By practicing creative thinking skills and regularly looking for new ideas and points of view, you can actively become better at understanding your colleagues, customers, and even your family and friends. One of the major barriers to having productive and meaningful relationships is an unwillingness to see things from a perspective other than your own or failing to understand how another person is feeling. 

By developing this skill, you can engage more meaningfully and honestly with people, ideas, and perspectives in all aspects of life. What’s more, because of the benefits that creative thinking can bring, you’ll actively want to see things from new perspectives and be more empathic : something that’s fundamental to creating real change.

Bust assumptions 

Assumptions can be harmful in both our personal and professional lives. Whether it’s making assumptions about why someone is behaving the way they are in a workshop or what features will make your customers happiest, holding onto incorrect or inadequately formed assumptions can be problematic . It can create difficulty and tension in relationships and what’s more, it can lead to the development or introduction of solutions that are simply unfit for purpose.

Using creative thinking skills to challenge assumptions, build clarity, and see things from new perspectives can be transformative. If an assumption someone else makes feels incorrect, think about why and try to find out more. If someone challenges an assumption you hold, be open and listen.

Become a better problem solver

An example of not being a creative thinker is sticking to a tried and tested approach and sticking to the norm in every situation without considering whether trying something new might not lead to better results.

When looking to solve a problem or create innovative solutions, going outside of what you know and being open to new ideas is not only exciting, but it can create more impactful solutions too. You might even try using problem-solving techniques alongside some of the creative thinking skills below to find the absolute best solutions!

Some processes and working practices can be slow, especially in large organizations with many moving parts – but do they all have to be? Thinking creatively can help you find lean, actionable solutions that you can put into practice quickly and test ahead of bigger changes .

Experimentation and a willingness to take risks are vital to growth and change, and creative thinking helps create a climate conducive to finding and trying quick, effective solutions. 

Increase happiness and satisfaction

Finding fresh, appropriate solutions to problems can be incredibly satisfying and is a fast-track to finding happiness both in and out of work. Bringing your whole self to a situation and being enabled to think outside of the box is a great way to feel valued and engaged with what you are doing.

Feeling frustrated with how a situation or process at work is going? Try developing and employing your creative thinking skills alongside your colleagues to find a better, happier way to collaborate! Feel unfulfilled or that not all of your skills and interests are being utilized? Consider how you might creatively deploy the skills or talents that make you happy and scratch that itch.

As children, we are encouraged to see things differently and try new things as part of our learning and growing process. There’s no reason we shouldn’t do this as adults too! Trying new things and learning to think creatively can help you find new skills, talents, and things you didn’t even know you were good at.

Staying curious and following what interests you with an open mind is a prime example of what a small change in thinking can achieve. Remember that creative thinking is a gateway to learning and by actively developing your creative toolset, you can grow and discover more in all walks of life – a surefire path to personal development.

Get better at dealing with adversity

It’s easy to get frustrated when problems seem to come thick and fast and existing solutions or methods don’t work. Adversity is something all of us will face at some point in our personal and professional lives but there are ways you can become more able to handle problems when they arise .

A strong suite of creative thinking skills is an important aspect of how we can build resilience and be more flexible when adapting or creating change. By exploring alternative ways of thinking, you’ll be better prepared to face adversity more openly and find alternative ways to resolve challenges in whatever context they emerge.

Creative thinkers are valuable employees at organizations of any size. Whether it’s championing innovation, creating change in policy, or finding better ways to collaborate, people who can effectively solve problems and leverage their creative thinking skills are better positioned for success at work.

Consider how you might plug your skills gap and boost your CV by developing your creative skillset and you won’t just be more successful – you’ll be happier and more engaged at work too! 

Whatever your background or role, you are capable of thinking creatively and bringing creativity into your life.

What are creative thinking skills? 

Creative thinking skills are the methods or approaches you might use when trying to solve a problem differently and explore a fresh perspective. While some of these skills might come naturally to you, others might need a more considered, purposeful approach.

For example, you might be a natural visual thinker who is great at presenting and interpreting visual information but you might not be so good at freely experimenting or creating space for reflection. In this case, you might try some brainstorming exercises to loosen up your experimentation muscles or create scheduled time for reflection in your working routine.

While creative professions like artists, writers, or designers may see more obvious uses for creative thinking skills, all professions can benefit from developing and deploying creative thinking . If you find yourself having difficulty at work or in need of inspiration or motivation, finding space to build on your creative skillset is a way to not only move forward but have fun while doing so.

If you think you’re not creative or have no creative thinking skills, we’re here to tell you that whatever your background or role, you are capable of thinking creatively and bringing creativity into your life : you might just need a little push or to reframe how you think about creativity!

Save time planning your next creative workshop

Examples of creative thinking skills (and how to use them) 

Creative thinking skills come in all shapes and sizes, ranging from things like abstract thinking and storytelling to finding ways to radically plan projects or recognize organizational patterns .

In this section, we’ll explore each of the example creative skills below and talk about how you might use them in your personal and professional practice. We’ll also point out some things to watch out for where appropriate so you can make the most out of your new creative skills and avoid potential setbacks.

We’ll also include a method from the SessionLab library that will help you practice and explore each skill, whether alone or with others .

Feel free to read and explore the creative thinking skill which feels most interesting or applicable to you and come back and experiment with others in the future!  

Some example creative thinking skills include:

Experimentation

Open-mindedness, lateral thinking.

• Pattern recognition   

Deep and active listening

Challenging norms, lean organization, simplification, radical planning.

• Collaborative thinking

Data collection

• Interpretation and analysis

Interdisciplinary thinking

Frameworks and rulesets, micro and macro thinking, visual thinking, abstract thinking, storytelling.

Note that this list is not exhaustive, and there are many more ways of thinking creatively – try to see these creative skills as a jumping-off point for seeing things differently and exploring creative thinking at work . 

Let’s get started!

A core creative skill is the ability to experiment and try new things, whether that’s in your personal practice, in a closed environment, or even in the field. It can be easy to fall short of implementing new ideas or following through with creative projects because critical judgment or overthinking gets in the way . A good experimenter is a self-starter who makes informed decisions to kickstart projects and test hypotheses. 

Think of a painter who throws paint at a canvas and introduces new materials without overthinking or being self-critical. While not everything they try will be perfect, that’s the point – not every experiment needs to be successful in order to teach you something useful. By experimenting, you can try things that might prove useful or will lead you towards new solutions and better ideas. Remember that the act of experimentation is generative and often fun so be sure to give it a try!

One thing to watch out for is being sure to effectively capture the results of your experiments and to continue developing and iterating on the results. Experimentation is a great place to start, but remember that it is part of a larger process. Without effective documentation, you might not trace what delivered the best results and be unable to reproduce the outcomes. Experimentation is a great example of why creative freedom should be paired with a strong process in order to be at its best. 

Four-Step Sketch   #design sprint   #innovation   #idea generation   #remote-friendly   The four-step sketch is an exercise that helps people to create well-formed concepts through a structured process that includes: Review key information Start design work on paper,  Consider multiple variations , Create a detailed solution . This exercise is preceded by a set of other activities allowing the group to clarify the challenge they want to solve. See how the Four Step Sketch exercise fits into a Design Sprint

Four-Step Sketch is a great method for promoting experimentation. By following a process that enables quick brainstorming before development, you can help build an experimental mindset that also generates results.

Open-mindedness is a critical element of creativity and one of the best creative thinking skills you can try to build if you’re new to the practice. Being open-minded means being receptive to new ideas, different ways of thinking, and perspectives which are not your own. It means not closing down conversations or ideas prematurely and trying to actively explore what is presented to you.

Imagine that a colleague comes up with an idea that is so far out of the status quo it seems off-the-wall and bizarre. Being open-minded means actively engaging with what is presented and to refrain from forming judgments before first understanding where your colleague is coming from .

Your colleagues’ initial idea might not be perfect, but being open-minded and truly attempting to understand their perspective means you can create dialogue, foster creativity, and move forward as a team. 

Being open-minded doesn’t mean accepting every new idea and agreeing wholesale with every different opinion. While you should always try to be open and receptive to new ideas and other perspectives, you should also critically appraise and engage with them as part of a larger creative process. Don’t be so open-minded you have no strong opinions of your own!

Heard, Seen, Respected (HSR)   #issue analysis   #empathy   #communication   #liberating structures   #remote-friendly   You can foster the empathetic capacity of participants to “walk in the shoes” of others. Many situations do not have immediate answers or clear resolutions. Recognizing these situations and responding with empathy can improve the “cultural climate” and build trust among group members. HSR helps individuals learn to respond in ways that do not overpromise or overcontrol. It helps members of a group notice unwanted patterns and work together on shifting to more productive interactions. Participants experience the practice of more compassion and the benefits it engenders.

Open-mindedness is particularly useful when it comes to meaningfully communicating with others. Whether its developing the ability to walk in the shoes of someone else or building empathy and listening skills, Heard, Seen, Respected is a great method to try when learning to be more open-minded.

Lateral thinking is a prime example of how we can creatively solve real-world problems in a measurable and easy-to-understand manner. Deploying lateral thinking means using reasoning or non-traditional logic to find an indirect or out-of-the-box approach to solving a problem. 

A simple example might be a challenge like: we need to increase revenue. Traditional thinking might mean considering hiring new salespeople to try and get more direct sales. A lateral approach might mean engaging more with current customers to reduce churn, working with external partners to get new leads, working to get sponsorship, piloting an affiliate scheme or any number of new ways to solve the existing problem.

Broadly speaking, lateral thinking often means stepping back and considering solutions or approaches outside of the immediately obvious.

One potential danger with lateral thinking is spending time to create new solutions to problems that don’t need them. Not every problem needs to be solved laterally and the best solution might actually be the most straightforward. Be sure to tap into existing knowledge and appraise a problem before trying something radical to avoid wasted time or frustration!  

The Creativity Dice   #creativity   #problem solving   #thiagi   #issue analysis   Too much linear thinking is hazardous to creative problem solving. To be creative, you should approach the problem (or the opportunity) from different points of view. You should leave a thought hanging in mid-air and move to another. This skipping around prevents premature closure and lets your brain incubate one line of thought while you consciously pursue another.

Developing your lateral thinking skills comes more naturally to some than others. The Creativity Dice is a great method for getting out of linear thinking habits and moving into different ways of thinking.

Pattern recognition 

Pattern recognition is the ability to recognise existing or emerging patterns and make connections based on the patterns you have discerned . While pattern recognition goes back to our prehistoric roots, being able to spot patterns outside of the ordinary and consider what may not be immediately obvious is a vital creative thinking skill for today. 

Consider how meetings between some members of a team might often end in conflict. While it might first seem that these two people just can’t get along, it might actually be that certain emotional triggers are being tripped or the format of the conversation isn’t working. Looking beyond your initial impressions and from a new perspective might let you find a repeating pattern that isn’t immediately obvious.

When trying to spot patterns, try to be mindful of existing biases so you avoid bending what is happening to fit a pattern you might be expecting. Be sure to interpret all data fairly and honestly, even if you believe a pattern is already forming. 

Affinity Map   #idea generation   #gamestorming   Most of us are familiar with brainstorming—a method by which a group generates as many ideas around a topic as possible in a limited amount of time. Brainstorming works to get a high quantity of information on the table. But it begs the follow-up question of how to gather meaning from all the data. Using a simple Affinity Diagram technique can help us discover embedded patterns (and sometimes break old patterns) of thinking by sorting and clustering language-based information into relationships. It can also give us a sense of where most people’s thinking is focused

Pattern recognition is a skill that benefits from thoughtful practice. Try starting with a deliberate pattern-finding process like Affinity Map to build the ability to see patterns where they might not first be obvious.

While it might not seem like it at first, being a good listener is a creative thinking skill. It asks that a person not only try to understand what is being said but also to engage with the why and how of the conversation in order to reframe prior thinking and see things from a new perspective.

Deep listening or active listening is not only hearing the words that someone is saying but actively seeking to interpret their intent, understand their position, and create a positive space for further conversation. Not only does this create a deeper conversation for both parties, but this act of engagement and understanding leads to more creative and dynamic results too. 

Think of a workplace grievance that one person might have against another. Without actively listening and trying to understand the core issues from the perspective of everyone involved, you might not only fail to solve the issue but actually make staff feel less heard and valued too.

By employing this creative thinking skill in such a conversation you can see things more clearly and find a way to creatively satisfy the needs of everyone involved. 

Active Listening   #hyperisland   #skills   #active listening   #remote-friendly   This activity supports participants to reflect on a question and generate their own solutions using simple principles of active listening and peer coaching. It’s an excellent introduction to active listening but can also be used with groups that are already familiar with it. Participants work in groups of three and take turns being: “the subject”, the listener, and the observer.

Trying to be more present in conversations is a great place to begin building your deep listening and active listening skills . Want to supercharge the process as a group? Try a role-play activity like Active Listening to more thoughtfully see and reflect on how important this skill can be.

Not all established working practices are the best way of doing things. People who practice this creative thinking skill are likely to question the status quo in search of something new which can deliver meaningful change. While any challenge to the established order needs to be conducted respectfully and thoughtfully, thinking of how to go beyond the norm is how innovation occurs and where creative thinkers excel.

When trying to practice this skill, be prepared to question existing methods and frameworks and ask if there might be a better way outside of the limits of the current system. 

As with lateral thinking, it’s important to recognize that not everything is a problem that needs to be solved and so you may need to be selective in which norms should be challenged – otherwise, you may never make it out of the front door!

Additionally, challenging the established order often means questioning the work someone else has already done. While this is a necessary part of growth, it should always be done constructively and respectfully.  

W³ – What, So What, Now What?   #issue analysis   #innovation   #liberating structures   You can help groups reflect on a shared experience in a way that builds understanding and spurs coordinated action while avoiding unproductive conflict. It is possible for every voice to be heard while simultaneously sifting for insights and shaping new direction. Progressing in stages makes this practical—from collecting facts about What Happened to making sense of these facts with So What and finally to what actions logically follow with Now What . The shared progression eliminates most of the misunderstandings that otherwise fuel disagreements about what to do. Voila!

Challenging norms without a considered approach can be ineffective and potentially frustrating. Taking the time to build shared understanding and push in the same direction with What, So What, Now What? is a great way to explore how your existing process is or isn’t working and challenge norms productively.

Creative thinking doesn’t mean being disorganized or chaotic just because you have an abundance of ideas. In order to facilitate creative thinking, it’s important to stay organized and approach the process with the right framework, mindset, and space. As a creative thinking skill, lean organization means considering what you absolutely need to do in order to make things happen, versus what you don’t.

Think of how a large, multi-discipline team might go about organizing themselves for a big project. While it’s vital everyone is aligned and kept up to date, a traditional system of scheduled meetings might not be the most productive. Lean organization means considering the needs of the team, the project and thinking creatively about what you need to stay organized, and keeping unnecessary admin to a minimum.

Thinking creatively about organization is something all leaders should practice but any project can benefit from thinking through the process by which it will be accomplished. 

MoSCoW   #define intentions   #create   #design   #action   #remote-friendly   MoSCoW is a method that allows the team to prioritize the different features that they will work on. Features are then categorized into “Must have”, “Should have”, “Could have”, or “Would like but won‘t get”. To be used at the beginning of a timeslot (for example during Sprint planning) and when planning is needed.

Lean organization often means being honest and realistic about what is absolutely necessary versus nice to have. MoSCoW is an effective agile framework for planning work and also reframing your approach to organizing time, tasks and more!

Simplifying, presenting or decoding any information is a vital skill when working with others. In a creative thinking context, simplification is the act of seeing what is important about a task or piece of data and stripping away the extraneous parts to see things more clearly.

Some problems can feel unassailable because of their complexity or scale – simplification allows you to reconsider a problem in simple terms and reframe it in a way that means you can approach it productively. 

An example of using this creative thinking skill at work might be when presenting the results of a project to the rest of your organization. People working on other teams and in different disciplines could become disengaged if exposed to too many complex moving parts or it might simply be a waste of time to discuss every detail.

By simplifying a project into more succinct terms, you not only can help your group connect with the material swiftly but also boil a project down to its most important elements . This is a great way to creatively re-energize a project and identify where you can make an impact immediately. 

6 Words   #ufmcs   #red teaming   This tool is designed to help critical thinkers focus on a core idea by writing a short phrase summarizing their thoughts into a set number of words that are clear, concise, and accurate. This idea is based on a complete short story written by Ernest Hemingway: “For sale, baby shoes – never worn.” Six Words forces people to synthesize their ideas in a succinct and meaningful way, cutting away fluff and distilling the idea to its bare essence.

One way of practicing simplification is by summarising or condensing thoughts, ideas of stories into a more concise, compressed form . 6 Words is a method for cutting away extraneous material from ideas that engages creative thinking and reframing approachably – great for groups!

Any major project requires some measure of planning in order to succeed, especially when working with others. But are there times where overplanning or traditional working processes feel too slow or frustrating for the project at hand? This is where these creative thinking skills come in handy! Radical planning is a way of approaching project planning from an alternative angle in order to generate fast, effective results.  

When taking this planning approach, you will often shuffle the order of the normal planning process in order to create alternative outcomes and cut out elements you may not need. For example, with the backcasting workshop activity, the approach is to think of desired outcomes up to twenty years in the future and work backward to figure out how we can make small steps today.

You might also try planning with a mindset of what you and your team can each achieve immediately and in a more experimental fashion with an activity like 15% solutions . 

By approaching planning with a creative thinking mindset, you can surface ideas and plans which may not have come up with a more traditional planning process. Another great benefit is to question the normal manner in which your team or organisation approaches planning and can help your team find a method that works best for you!

Backcasting   #define intentions   #create   #design   #action   Backcasting is a method for planning the actions necessary to reach desired future goals. This method is often applied in a workshop format with stakeholders participating. To be used when a future goal (even if it is vague) has been identified.

Collaborative thinking 

Effective collaboration requires us to bring many different skills together, but consciously considering how to be a more effective collaborator is worth mentioning separately. When a creative thinker approaches collaboration, they will try to think of how to use alternative approaches to make the collaborative process more effective while also helping everyone on the team contribute and be heard.

An example is when it comes to getting work done in meetings – if the current process isn’t enabling everyone to collaborate effectively, you might employ creative thinking to try finding an alternative format, consider working asynchronously, or timeboxing parts of your agenda.

The best collaborators also find ways to champion the work of others and create a safe space for everyone to contribute – it might not be enough to assume collaboration will be accomplished when you get people in a room.

Employing this creative thinking skill can make all the difference when it comes to job satisfaction, interpersonal relationships and group outcomes too! Try approaching your collaborative projects more mindfully and see how it changes things for you!

Marshmallow challenge with debriefing   #teamwork   #team   #leadership   #collaboration   In eighteen minutes, teams must build the tallest free-standing structure out of 20 sticks of spaghetti, one yard of tape, one yard of string, and one marshmallow. The marshmallow needs to be on top. The Marshmallow Challenge was developed by Tom Wujec, who has done the activity with hundreds of groups around the world. Visit the Marshmallow Challenge website for more information. This version has an extra debriefing question added with sample questions focusing on roles within the team.

Working together on a task as a team is an effective way of kickstarting collaborative thinking, especially if you approach the task mindfully . The Marshamllow Challenge with debriefing is a proven method for engaging teamwork and by adding reflection time afterward, your group can share and build on what they learned.

Collecting data might seem like a solely analytical skill, but it is another area where creative thinking can lead to productive, unexpected and transformative results. Approaching the data collection process creatively might mean trying new techniques or sources, or simply reconsidering the how and why of your data collection processes.  

Imagine you are running a survey to measure customer happiness. You might try asking traditional survey questions, but find that your response rate is low and furthermore, your approach might be invasive and actively decrease happiness too!

If you were to approach this problem creatively, you might find that using a simplified form, asking for feedback at a different point in the customer journey, or utilizing an alternative measurement scheme delivers the data you are looking for. In many cases, thinking about the questions you are asking from a new point of view is what unlocks a better data collection process.

The key to this creative thinking skill is to try looking at the data collection process from a new, preferably customer-centric perspective while also considering why and how you are collecting data. You will likely find that by asking for input from your customers more creatively, you create space for more creative responses too!

3 Question Mingle   #hyperisland   #team   #get-to-know   An activity to support a group to get to know each other through a set of questions that they create themselves. The activity gets participants moving around and meeting each other one-on-one. It’s useful in the early stages of team development and/or for groups to reconnect with each other after a period of time apart.

3 Question Mingle is a get to know you activity that does double duty in demonstrating the power of approaching data collection creatively. By creating their own questions, a group can really think about what they want to know, how they ask questions, and how the results differ. Be sure to give it a try!

Interpretation and analysis

Interpretation skills can be varied though in a creative thinking context it means being able to successfully analyze an idea, solution, dataset, or conversation and draw effective conclusions. Great interpreters are people with a desire to listen, understand, and dig deeper in order to make their interpretation fully realised.

One of the ways creative thinking can improve interpretation is in helping us challenge assumptions or initial readings of data in order to consider other possible interpretations and perspectives.

Say your product is having a problem with losing lots of new customers shortly after signing up. You do a survey and people say that they leave because the product isn’t useful to them. Your initial interpretation of that data might be that you’re not the right fit for these customers or that the product needs new features.

If you were to apply creative thinking to the interpretation of this data, you might conduct further research and see that the product is fine, but people didn’t find the right features for them and that your onboarding process needs to be improved.

The key here is interpreting the data from various perspectives and then correlating that with other sources to form an accurate and representative interpretation, rather than going with your initial assumption . By following this process, you might also find that the way you are collecting data is flawed (perhaps not asking the right questions) or that more research and data collection is needed.

So long as you are sure to have data points and analysis to back up your findings, it pays to explore alternative interpretations so you can avoid bias and find the most accurate takeaways . 

Fishbone diagram   #frame insights   #create   #design   #issue analysis   Fishbone diagrams show the causes of a specific event.

Effective interpretation and analysis isn’t possible without a thorough exploration of the problem or topic at hand. Fishbone Diagram is a simple method for not only surfacing insights but framing them in a way that allows for proper and multi-perspective analysis.

Einstein is quoted as saying, “We cannot solve our problems with the same thinking we used when we created them.” In this mold, sometimes the best ideas and solutions come from fields and disciplines outside of our own. By considering how someone with a different skillset to your own would solve a problem or deploy solutions, you can often find ideas and techniques you may never have considered. 

Consider being tasked with improving employee happiness. A social media manager with a background in illustration and events management would likely try a very different approach to a sales manager who is used to a culture of incentives and bonuses. If you were trying to develop a new product, think of how a developer would approach deciding on key features versus an academic or a customer success manager? 

The important thing here is to try and use the perspective, skill set , and approach of another field or discipline to first consider and then solve a problem more fully . Where possible, try and include people from other disciplines in the process and try to avoid making assumptions.

As with all creative thinking skills, being open-minded and sourcing the expertise and opinions of others where necessary is vital when creating true innovation.

Mash-Up Innovation   #hyperisland   #innovation   #idea generation   Mash-ups is a collaborative idea generation method in which participants come up with innovative concepts by combining different elements together. In a first step, participants brainstorm around different areas, such as technologies, human needs, and existing services. In a second step, they rapidly combine elements from those areas to create new, fun and innovative concepts. Mash-ups demonstrates how fast and easy it can be to come up with innovative ideas.

Interdisciplinary thinking isn’t just for radical academics. By combining ideas from disparate fields in a fast, fun manner, Mash-Up Innovation is great for building creative thinking skills and generating results in one fell swoop!

All creative thinking skills are about reframing things in a new way of finding alternative approaches. This can often mean abandoning an existing framework and thinking outside of the box. That said , another way of applying creative thinking is by bringing rulesets, constraints, or frameworks to your approach in order to trigger deeper creative work and tap into a problem-solving mindset . 

Consider a simple task like trying to generate more customers. With free reign, there are innumerable ways to accomplish this. But what happens if you create a rule like, we cannot spend any money, or, these must be driven by social media alone. In order to accomplish your goal under these conditions, you must think more creatively and deeply, deploying more concentrated problem-solving skills than if you could try any approach you wanted. 

Alternatively, you might approach a problem with a framework that forces you to think under specific circumstances or with a rigid set of steps. Six thinking hats is a great workshop activity that asks participants to frame and reframe a problem from six different angles. While it might first seem counterintuitive, the use of rules or frameworks can create fertile ground for creative thinking and lead to more realized solutions!

The Six Thinking Hats   #creative thinking   #meeting facilitation   #problem solving   #issue resolution   #idea generation   #conflict resolution   The Six Thinking Hats are used by individuals and groups to separate out conflicting styles of thinking. They enable and encourage a group of people to think constructively together in exploring and implementing change, rather than using argument to fight over who is right and who is wrong.

Not all problems are created equal. Depending on how much it directly affects you, you might see a given problem as being more or less important than your colleagues, leading to a different response and approach to solving the problem. This creative thinking skill is all about being able to switch between seeing the bigger picture while also considering how something might manifest on a smaller scale.

Think of how frustrating it can be when an executive team makes sweeping changes that affect frontline staff in a way they might not have anticipated. Micro and macro thinking means seeing both problems and potential solutions from multiple perspectives and adjusting accordingly. 

Another key aspect of applying this approach is knowing the limits of your own knowledge and involving stakeholders from all levels of an organization to inform your ideation and problem-solving process.

If you’ve never worked in support and don’t regularly talk to your support team, you might not understand how a change to helpdesk software could impact your team and your clients – remember that a big part of any change in perspective is doing the research and talking to who will be affected ! 

Stakeholder Round Robin Brainstorm   #idea generation   #brainstorming   #perspectives   #remote-friendly   #online   A divergent process to generate ideas and understanding from different perspectives.

Learning to practice micro and macro thinking often starts with first listening to and understanding the needs and perspectives of others . Especially those who have varied positions in relation to the problem, solutions, or organization you are working with. Stakeholder Round Robin Brainstorm is an effective method of surfacing insights and perspectives quickly and productively.

Of all the creative thinking skills on this list, visual thinking might be one you are most familiar with. Visual thinking is a method of processing, learning, and presenting information and concepts with visual assets such as images.

Visual thinking is often associated with creative thinking because of the consumption and creation of images at its heart. Don’t let this make you think you have to be able to draw in order to be a visual thinker.

Applying this creative thinking skill means being able to interpret visual information, present concepts in an often simple visual manner, and communicate in a way that is more universally understood.  Drawing stick people is actively encouraged!

Visual approaches to problem-solving can help foster shared understanding and help people be more succinct or creative in their ideas. Remember: if an idea is too complex to be put into pictures, perhaps it needs further refinement .

Imagie-ination   #idea generation   #gamestorming   Images have the ability to spark insights and to create new associations and possible connections. That is why pictures help generate new ideas, which is exactly the point of this exercise.

While you might be able to jump straight into direct applications of visual thinking, it can help to try an exercise where you and a group explore using images simply and engagingly. Imagie-ination helps unlock the power of visual thinking as a team while also helping generate ideas too!

Abstraction or abstract thinking is the art of taking things out of their normal context and presenting them in a radical new light . While most creative thinking skills utilise abstraction in some form, it’s worth noting that actively trying to take an idea from one context and place it in another is a creative approach all on its own.

Think of Pablo Picasso’s cubist portraits – by taking something as common as a human face and bringing abstraction to his process, he created something radically different and innovative. You can create a similar effect by recontextualizing ideas, concepts, and problems and by looking at them from different, perhaps even conflicting points of view.

Abstract thinking is often built on engaging with absurdities, paradoxes, and unexpected connections . As such, it can often be fun, wild and surprising, and is a great way to generate creative ideas even in those who might be resistant to other forms of creative thinking. Lean into the weird!

Forced Analogy   #divergent thinking   #zoom   #virtual   #remote-friendly   People compare something (e.g. themselves, their company, their team) to an object.  

Forced Analogy is a quick, fun activity you can use to promote abstract thinking. Comparing one thing to another seemingly unrelated thing asks for a creative approach to context and metaphor and can really unlock a groups divergent thinking process.

Telling stories or narrativizing a problem can help us not only see things differently but understand where we share common ground with others. Everybody tells stories – whether that’s explaining our employment history, telling colleagues about what happened at the weekend, or when creating user personas and journeys. 

Leverage this inclination to help people not only realize they are creative thinkers by nature but to help them share something of themselves too!

As a creative thinking skill, storytelling is about applying our natural proclivity for stories into new situations or thinking about how to reappraise or present material narratively . Think of the basic storytelling concept like the idea that all stories have a beginning, middle, and end – how might we bring this thinking to a tough challenge, a new product, or when solving a customer complaint?

You might even use storytelling tropes like the hero’s journey when exploring ideas or company conflicts. Whichever way you go, remember that stories are a universal element of culture and you have a rich lineage to dip into if you need a new perspective. 

Telling Our Stories   #hyperisland   #team   #teambuilding   To work effectively together team members need to build relations, show trust, and be open with each other. This method supports those things through a process of structured storytelling. Team members answer questions related to their childhood, young adulthood, and now; then weave them into a story to share with the rest of their team.

Telling Stories in a collaborative space is one of the best ways you can approach creative thinking through narrative . By doing this activity as a team, you can help a group see the benefit of applying storytelling approaches outside of more traditional forms.

How many times have you had a tough problem that you can’t seem to solve so you get frustrated and leave your desk. Then, when you’re on a walk, standing in the supermarket, or falling asleep, a solution seems to arrive out of thin air? Often, you’ll find that creating space to reflect on a problem is an effective way to find a way forward.

The trick with making reflective space work as a larger part of your working practice is knowing when to take time to reflect, building space into your regular schedule, and finding techniques that allow things to surface effectively.

This might mean going for a walk with the intention to be present in noticing the world around you and gaining insights that can help your situation. It might also mean remembering to take time to rest or simply read and give your brain something good to chew on.

I notice, I wonder   #design   #observation   #empathy   #issue analysis   Learn through careful observation. Observation and intuition are critical design tools. This exercise helps you leverage both. Find clues about the context you’re designing for that may be hidden in plain sight.

In a creative thinking context, reflection often means giving an idea time to unfurl and to resist the temptation to force it – by creating space to observe and reflect with I notice, I wonder you might see new ways of thinking emerge naturally.

How to use creative thinking skills at work? 

At SessionLab, we’ve found many of the above creative thinking skills helpful when finding better ways to collaborate , handle workplace challenges or generate new ideas . Here are just a few small examples of things we’ve done that have benefited from thinking creatively as a team.

Using creative thinking to facilitate a site redesign

Using creative thinking to improve team communication, using creative thinking to improve collaboration.

Remember that creative thinking needn’t be explosive or radical to be useful – a simple shift in mindset or perspective can be all you need to create meaningful and impactful change.

When we began working on a site-wide redesign, we had to deploy a large number of creative thinking skills to make the process smooth and effective.

When first determining how to approach the project and scope the work, we reviewed how we had worked together on large projects in the past. While we saw there was room to improve, finding the best way to proceed and make the changes we needed was no easy task.

Challenging the entire process from start to finish with a creative thinking mindset and trying to stay open to alternative methods where possible was what unlocked the process for us. By reconsidering how we were running meetings, sharing feedback, and collaborating, we were able to identify where we were going wrong and then try alternative approaches more freely.

When it came to implementing solutions, we were also sure to  stay open to experimentation while challenging our core assumptions of what would work and wouldn’t. This really helped us refine the working process and tailor it to our particular team and goals.

Another example came with finding a new approach when work stalled on a specific page. For our features page, we began by following the standard approach we had developed – writing the copy and structuring the page first before then following with illustrations and images.

In this case, our existing approach got us to an impasse : it felt difficult for our designer to be creative and find the best way to translate ideas into images if the copy had already been defined and the structure felt too rigid. What we decided to do was to reverse the workflow completely and allow the designer to create design elements before we wrote the copy and implemented too rigid a structure.  

Throughout the project, creative thinking allowed us to challenge whether the existing way we did something was the right one and gave us scope to experiment and be open when finding solutions. Not only did this help us solve the immediate problems as they arose but they helped us come up with a great new design too! 

Creative thinking can come in extremely handy when it comes to communicating. If one form of communication or working process isn’t working, approaching the discussion with a creative thinking mindset can help resolve the immediate issue and create lasting change in how we converse and work together too. 

Like many virtual teams, we faced the challenge of some meetings feeling unproductive . The issues ranged from overrunning, crosstalk, not everyone feeling heard or able to contribute, or getting lost in ancillary discussions that were not productive or necessary. In an online setting, it can be hard to keep everyone on track and for things to run smoothly without accidentally talking over one another or causing frustration. 

When it came to crosstalk, we wanted to avoid the frustration of interruption and disruption but also wanted to ensure people did not feel like they couldn’t contribute . Using the finger rules technique in a remote setting allowed people to easily show when they wanted to speak and what they wanted to discuss without disrupting the flow of the meeting.

We also found that the reason some daily meetings felt unproductive was because the meetings were for the purpose of daily updates and there didn’t always feel like there was a lot to say, thus leading to frustration or unproductive time being spent in these meetings.

In this example, we moved to a weekly format while also ensuring that we continue daily check-ins on Slack. This approach meant that we cut down on unnecessary meetings while still ensuring everyone’s needs were met .

This method is an example of creatively approaching a communication problem by thinking outside of the box and being prepared to challenge core assumptions . While we all wanted to stay informed, it really helped to reconsider the methods for staying informed and whether our current approach was the best way to achieve what we needed. It was also useful to reassess how we approached meeting agendas and goal-setting – follow the link for more on that if you’re having difficulty with unproductive meetings!

Remember that creative thinking needn’t be explosive or radical to be useful – a simple shift in mindset or perspective can be all you need to create meaningful and impactful change .

Remember that looking to others and being inspired by how they did things can be as transformative as trying to reinvent the wheel!

A final example is how we approached collaborating on creating the new design. While all projects at SessionLab feature collaboration between multiple parties, in this case we wanted to create space for everyone on the team to contribute.

We found that when trying to collectively brainstorm in a live, remote session, it became difficult for everyone to contribute and reflect on what was being shared by other members of the team effectively .

Some people had been able to prepare less than others, other people were less aware of all the circumstances of the project, or others were less able to switch gears during their working day. This led to some contributions being missed, a messier working process, and a feeling of being rushed – all of which lead to less effective outcomes than we might have hoped for.

In this case, we thought of how asynchronous work , reflection time, and some small process changes might help solve the problems we were running into. We wanted to be able to respond to what was being shared more effectively while also creating space for everyone to contribute in a way that was most productive for them.

Starting the brainstorming session in personal MURAL boards asynchronously and on our own time meant everyone was able to ideate at the time that was best for them and without any distractions . By then encouraging review and reflection on other people’s boards ahead of the main session, we were able to properly take in ideas and let them develop without feeling hurried.

This approach reduced the amount of time we actively spent working together in a meeting while improving the quality of the work . It helped people engage with the process, reduced potential frustration, and also meant we were more able to respond fully to the suggestions of others. This was a great example of how thinking creatively and learning from others can help create better outcomes and a more streamlined process. 

It’s also worth noting that reflecting on our conversation with Anja Svetina Nabergoj regarding asynchronous learning and finding inspiration there was part of what helped this process along. Remember that looking to others and being inspired by how they did things can be as transformative as trying to reinvent the wheel!

Creative workshops and meetings made easy

Whether you find that creative thinking doesn’t come naturally, if your skills need some attention, or even if you just want to try new ways of working, it can be difficult to know where to begin .

Thinking about the creative thinking skills above and considering which you might be missing or could benefit from purposeful attention is a great place to start, though there are also some concrete ways you can approach the process and improve your creative thinking abilities in a pinch. Let’s see how! 

Be present and aware of how you feel

Create space for new ideas, look to others for inspiration, throw yourself into new things, encourage creative thinking in others.

All skills get better with practice and creative thinking is no exception. Whether it’s active listening, experimentation or any other creative thinking style, it’s okay to not get it right the first time . The very act of being open to new approaches and perspectives is itself a way to improve your creative thinking skill set. However you try to implement creative thinking, know that exploration, iteration, and practice are fundamental parts of the process.

Try starting small and practice your creative thinking skills in your interpersonal relationships and collaborative projects. Take note of how it goes and try building up to larger and larger implementations of your creative thinking approaches. 

A key part of cultivating or improving any new skill is to be fully present and aware when utilizing that skill. Consider how a sculptor needs to be aware of their materials, how they handle the material and place them on the board in order to be truly successful. Being present in the moment is important for any collaborative process, but is an especially vital aspect of creative thinking.

If you find yourself frustrated, excited, engaged, or stuck, make a mental note of how you are feeling and consider how you might do things differently. Staying present and actively engaging with how a situation makes you feel before responding is one of the most effective ways of cultivating and improving your creative thinking – be sure to give it a go! 

As with many aspects of creativity, it’s not always effective to force it. Good ideas and finding new approaches can take time and an important part of the creative thinking process is creating space not only for reflection but to rest and allow things to surface. This might mean building more quiet, mindful time into your routine, reading and finding new inspiration, or simply learning to take a break. 

While this can be difficult to get into the habit of, it does get easier with time. Try blocking out reflective time in your calendar or letting others know that you are taking the time in order to make it stick and avoid interruptions. Reflective space is important and useful, and by treating it as such, you can help ensure it happens and doesn’t get discarded or forgotten about.

One of the biggest barriers to thinking creatively is simply not being open to what is in front of you. Whether it’s rushing to use an existing solution without investigating alternatives, failing to listen or be present when something new is being presented, or sticking with your existing assumptions, a failure to stay open and reserve judgment can kill creative thinking.

Try to stay open and apply creative thinking without pressure or being overly critical in order to improve those skills and let more creative approaches surface in the future. 

One of the best ways to find new perspectives and alternative ways of thinking is by looking to others. Whether it’s finding inspiration from other creative thinkers via conversation, reading and researching new sources, or simply listening and observing, looking outside of yourself is one of the most effective ways you can jolt your creative thinking. 

Try finding sources outside of your normal circles, whatever the medium. It can be very easy to get into creative bubbles that might unwittingly exclude new forms of thinking. By broadening your social, creative and critical circles , you can be exposed to all kinds of potentially inspiring or creatively engaging ways of thinking and doing.

It’s hard to create space and an opportunity for new ways of thinking if you stick to the same routines and activities. You’ll often find that trying new things and exposing yourself to new hobbies, skills and approaches can be massively engaging and exciting too.

An important aspect of creative thinking is applying the learnings from one discipline or approach to another. If a developer were to throw themselves into learning how to dance, they might learn something they can apply to their role as a developer.

An open and honest desire to explore new experiences in and outside of your working life is a vital ingredient in the creative thinking process. Try saying yes to doing new things wherever you can find them – being alive to possibility and engaging in the world is a great way of supercharging your creativity! 

Creativity is even better when shared. Whether it’s crowdsourcing new ideas, iterating together, or helping others build their creative thinking skills, sharing the experience is often a useful and generative process for all involved.

Try bringing a group together to explore thinking creatively together or run a workshop on developing creative thinking skills in the workplace. Not only will it help your participants with their own creative discovery, but it will also help you develop your own creative skills. 

Over to you

As facilitators and advocates of the power of workshops, we’re passionate about how creative thinking can improve many aspects of a group’s personal and working lives. At its heart, creative thinking is an empathic, generative act, and by bringing those concepts to the fore, we believe everyone can see better outcomes when solving problems, generating ideas or communicating with others. 

We hope we’ve given you some great examples of creative thinking at work and how you might discover and nurture your own creative thinking skills . That said, this list is by no means exhaustive and there are many more ways you might try thinking creatively. Think of this post as a jumping-off point for further exploration and creative development!

Do you have any concepts or approaches you’ve used to become a better creative thinker? Did you find any of the creative thinking methods above particularly helpful? We’d love to hear about your experience in the comments below!

James Smart is Head of Content at SessionLab. He’s also a creative facilitator who has run workshops and designed courses for establishments like the National Centre for Writing, UK. He especially enjoys working with young people and empowering others in their creative practice.

Very nice information. Thanks for posting such an informative blog. Creative thinking is an unconventional thinking that looks at an issue from different perspectives. Innovative thinking is a thinking that converts / commercializes a creative idea into practical application.

The Fosbury Flop is a very good example of a creative idea and trend when we apply “the learnings from one discipline or approach [Engineering] to another [High Jump].”

thanks alot…very informative and thoroug

Leave a Comment Cancel reply

Your email address will not be published. Required fields are marked *

Going from a mere idea to a workshop that delivers results for your clients can feel like a daunting task. In this piece, we will shine a light on all the work behind the scenes and help you learn how to plan a workshop from start to finish. On a good day, facilitation can feel like effortless magic, but that is mostly the result of backstage work, foresight, and a lot of careful planning. Read on to learn a step-by-step approach to breaking the process of planning a workshop into small, manageable chunks.  The flow starts with the first meeting with a client to define the purposes of a workshop.…

Effective online tools are a necessity for smooth and engaging virtual workshops and meetings. But how do you choose the right ones? Do you sometimes feel that the good old pen and paper or MS Office toolkit and email leaves you struggling to stay on top of managing and delivering your workshop? Fortunately, there are plenty of great workshop tools to make your life easier when you need to facilitate a meeting and lead workshops. In this post, we’ll share our favorite online tools you can use to make your life easier and run better workshops and meetings. In fact, there are plenty of free online workshop tools and meeting…

How does learning work? A clever 9-year-old once told me: “I know I am learning something new when I am surprised.” The science of adult learning tells us that, in order to learn new skills (which, unsurprisingly, is harder for adults to do than kids) grown-ups need to first get into a specific headspace.  In a business, this approach is often employed in a training session where employees learn new skills or work on professional development. But how do you ensure your training is effective? In this guide, we'll explore how to create an effective training session plan and run engaging training sessions. As team leader, project manager, or consultant,…

Design your next workshop with SessionLab

Join the 150,000 facilitators using SessionLab

Sign up for free

Creative Thinking: What is it, Why is it Important, and How to Develop it?

by Rawzaba Alhalabi Published on January 17, 2021

So what is creative thinking?

Creative thinking is the process of nurturing your imagination allowing you to “think out of the box”. 

Being able to train your mind to think creatively helps you invent, problem-solve, create and communicate in fresh, new ways. Moreover,  studying art and design , along with diverse disciplines, provides a rich tapestry of perspectives and techniques, enriching your creative thinking process even further.

Creative thinkers are in high demand in the job market and creative thinking is one of the key skills needed in future jobs according to a recent report by the World Economic Forum. 

So, let’s develop your creative thinking skills!

In this article, we will take you through a step by step process of how  to  improve your creative thinking skills. You will  learn   about different ways used to help you become more open-minded, innovative and creative .  

Article Outline

• The importance of creative thinking
• 6 Ways to apply creative thinking in your everyday life
• Thinking Hats: Approach Creative Thinking by de Bono
• Another Creative Thinking Approach: Lateral Thinking

Things to Avoid which will impact your Creative Thinking

• How to succeed in your career based on your enneagram (infographic)

Every person can improve their  creative  thinking skills. By doing so, it will help you create, interpret and come with solutions to challenges  in your daily life routines at school, university, organization or simply at home. 

“Everyone is born creative” – Hugh Macleod

A group of CEOs were asked “What is the skill you most value in your people?” as part of a survey , they said creativity, the ability to solve problems, come up with new solutions, and use brainpower to figure things out. Moreover, developing creative thinking skills not only involves nurturing your imagination but also understanding your personality traits and how they influence your thinking process. Taking a DISC personality test can provide valuable insights into your unique behavioral styles, helping you to enhance your creative thinking capabilities. By knowing your strengths and areas for improvement, you can better leverage your natural tendencies to think outside the box. Discover more about your personality by taking our online DISC test  today.

Before we get into the techniques, let us explore why is it important to become a creative thinker.

Everyone Should Become a Creative Thinker

Being able to train your mind to think creatively helps you invent, problem-solve, create and communicate in fresh, new ways.

When you think open-mindedly you become a happier person ready to accept exciting surprises from life.  

8 reasons why creative thinking is an essential skill for everyone 

The following are 8 reasons why you are advised to be creative in your everyday life:  

• Thinking creatively  adds value  not only to your life but also to the life of others. Translating your thoughts into beautiful work, projects ‘yourself’ clearly into the world you live in.  
• Creative thinking helps you become  self relying and more confident . You can think on your own without the help of others making you a stronger, truly-happy person.  
• By thinking creatively you  become true to yourself . You accept who you are without worrying about other peoples’ judgments.  
• Thinking open-mindedly gives you a reason to wake up every morning to start  exploring new ideas and thoughts . It makes your life worth living.  
• Creative thinking can  bring out hidden talents  that you have not noticed before. Instead of just nagging about a problem, it helps you discover new opportunities that you haven’t been aware of.  
• Thinking ‘out of the box’  makes you feel satisfied  at all phases of your life. You never feel that you have reached a dead end instead you are always ready to explore new challenges. You have the ability to see what others can’t see.  
• Being creative helps you  express your feelings  allowing you to be whatever you want to be in this world.  
• The more experienced you get with thinking creatively, the easier it becomes to  master difficult situations  you may face in your life.  

As explained, creative thinking has many advantages but most importantly it will make you a happier and better person so start practicing!

Check out the below infographic extracted from a  global study  done by Adobe.

6 Ways to apply creative thinking in your everyday life  

Successful people today are great creative thinkers.

Practicing creativity on a daily basis guides you to become a great success in the future.

The most important thing is to feel free when trying to apply creativity in your life. Creativity is having the power to expand your imagination bringing the most out of your potentials.  

The following are 6 ways to apply creative thinking in your life:  

• R isk  Taking : Being adventurous and ready for life’s challenges pushes you a step forward to creativity.  
• Playing :  Trying to play and be funny at times gives you the chance to manipulate the given problem accordingly to what you need.   
• Regularly asking Why :   Being curious and nosy, wanting to ask questions all the time opens endless doors and possibilities.  
• Generating large quantity of ideas:  By producing a big number of possible solutions, a smart, unique, unexpected answer might be discovered.  
• Day Dreaming:  Wondering about things related to your project frees your mind to expand its horizons and explore new ways out there.  
• Reading:  Going to the library and spending hours reading can nurture your imagination and grow a strong creative thinker.  

Therefore, by working on being a risk taker, a day dreamer and a good reader you are forcing your mind to grow in all directions.

So follow the above steps to WOW your way to become a high-standard creative thinker as opposed to being a boring, traditional thinker with limited abilities!  

See also: Innovation Design Thinking

Thinking Hats: Approach Creative Thinking by de Bono  

The “6 Thinking Hats” is a system designed by Edward de Bono as an approach to promote creative thinking. It is a tool used to enhance real thinking to make the process more productive and focused.

The ‘6 Thinking Hats’ separates thinking into 6 different roles, each role identified with a colored symbolic thinking hat. This approach helps to redirect thoughts by mentally switching from one hat to the other.  

6 Thinking Hats – by de Bono

The following are the 6 thinking hats and what each color represents:  

• “White Hat” – stating facts and information, things you already know.
• “ Yellow Hat” – looking at the bright side, being optimistic and positive, adding value and benefits.
• “Red Hat” – expressing feelings and emotions, your reactions and opinions.
• “Blue Hat” – managing and controlling, looking at the bigger picture.
• “Green Hat” – exploring other alternatives, generating new ideas and solutions.
• “Black Hat” – being realistic and practical, being cautious, finding where things might go wrong, discovering dangers and difficulties. Black Hat is usually called the ‘devil’s voice’.

The above 6 hats, when combined together, allows your mind to think clearly and objectively.

For example, you can start by grabbing the “Blue Hat” asking yourself questions such as: what is our goal? Are the 6 guidelines observed clearly? What is the subject addressed? This helps you get an overall view of your problem.

Next, you can grab the “Red Hat” expressing what you feel towards the problem and asking yourself who might be affected by this problem.

Then, you can grab “Yellow” and later “Green Hat” to invent new concepts and solutions.

Finally, you can switch between the “White” and “Black hat” in order to validate your solution by using information that you already know.  

Start training your mind to switch directions from one hat to another to solve problems efficiently, effectively bringing out benefits too!  

Here’s a video to explain the process:

Another Creative Thinking Approach: Lateral Thinking 

Lateral Thinking is a phrase invented by Edward de Bono that means thinking about a problem in a different way than what is usually used.

You can check out Edward de Bono’s book on the topic:

Lateral thinking is far from logical thinking most people use today.

It is expanding your thinking limits, freeing yourself from boundaries giving you the chance to explore things you never knew existed.  

The following are 5 steps involved in Lateral Thinking: 

• Change the focus of your thinking , allowing your mind to discover new options. Don’t be afraid to try something new.  
• Break free from limits  of traditional logical thinking of reason. Think messy, think all over making every small detail count.  
• Develop new ideas and shape them to fit the  situation you have on hand. Generating ideas is not sufficient; implementing these ideas according to what you need is what it takes to be a success.  
• Use diverse unrelated data  to help you come up with new concepts. Break down data, group them together or even try data you have never imagined might work. By experimenting without judgment, unexpected solutions may arise!   
• Look beyond obvious alternatives . Sometimes, opportunities are hidden and can only be discovered by thinking ‘out of the box’.  

Creative thinking is the ability to free your mind to create, interpret and visualize possibilities.

See also: How to become an exceptional critical thinker

Whether you decide to use lateral thinking or the 6 hats thinking approach, work your way to become a WOW creative thinker!    

Creative thinking pushes passion allowing you to love and live beyond your limits.

However, sometimes situations happen in life that restricts your freedom. It’s up to you to break down these walls and live up to your full potential, with the support and resources from Customwritings to help you overcome any obstacles.

The following are 8 things you are advised to avoid in order to be able to unleash your creativity:  

Complain about a problem: 

Worry about what others think: , stay in your ‘comfort zone’: , school limiting your creativity: , hold back when you have a good idea: , stop learning: , assume certain perceptions: .

We suggest you try to avoid the 8 points mentioned above in order to free your mind to think creatively.

It is a step forward to raise hidden talents that will push our world to lasting global success!

How to succeed in your career based on your enneagram

There’s no one-size-fits-all solution to succeeding in your career. Some personality types thrive when put in front of a crowd, but for others, it’s their worst nightmare! Similarly, some personality types have the potential to be amazing employees but their personalities may be able to show success in a different way. 

Understanding your career personality type is a great way to figure out how to succeed in your career. Using your Enneagram type , you can learn personality-specific ways that you can thrive. For example, type five does well when they can work independently and can use “heads down” (no meeting) days to get the space they need to be productive.

Ready to find your career Enneagram? Check out the infographic below to get started.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Subscribe to our newsletter