create an elevator speech outline example

How to Craft the Perfect Elevator Speech in 2024 (With Examples)

• The Speaker Lab
• May 6, 2024

Table of Contents

Have you ever gotten onto an elevator with someone important and wished you had more time to talk to them? Or maybe you’re at a networking event and only have a few short minutes to introduce yourself to someone you’ve always wanted to connect with. In life, there are many situations where you only have a few seconds to make an impression that lasts. That’s where your elevator speech comes in. Today, we’ll explore the art of crafting the perfect elevator pitch—one that’s clear, concise, and compelling. Here’s how to make every second matter so that you’re unforgettable to anyone lucky enough to cross paths with you.

What Is an Elevator Speech?

You’ve probably heard the term “elevator speech” thrown around, but what exactly does it mean? An elevator speech (or elevator pitch) is a brief, persuasive speech that you use to introduce yourself, your product, or your company. In addition, you should also try to provide a short overview of your own background and experience.

As the name suggests, your elevator speech should be short enough to present during a quick elevator ride. Practically, that means you only have about 30-60 seconds to communicate your unique skills and what you can offer to a company or organization. The goal? To share your knowledge and credentials quickly and effectively with people who don’t know you.

Importance of Having a Strong Elevator Speech

Think of an elevator speech as a personal sales pitch. Having a strong, well-crafted elevator pitch can help you stand out from the crowd, whether you’re at a networking event, job interview, or just meeting someone new. It’s a great way to make a positive first impression and leave people wanting to know more about you.

You can use your elevator pitch in a variety of situations, such as:

• Job interviews
• Career fairs
• Networking events
• Professional conferences
• Social gatherings

Basically, anytime you need to introduce yourself professionally, an elevator pitch comes in handy. It’s a valuable tool to have in your career toolkit.

Find Out Exactly How Much You Could Make As a Paid Speaker

Use The Official Speaker Fee Calculator to tell you what you should charge for your first (or next) speaking gig — virtual or in-person! 

Key Elements of a Memorable Elevator Speech

So, what makes a good elevator speech? All told, there are several key elements, such as clarity, an explanation of your unique skills, a call to action, and confidence. Let’s break down these key components and look at them more closely.

Clarity and Conciseness

Firstly, your elevator pitch should be clear and concise. Avoid using industry jargon or complex language that might confuse your listener. Keep it simple and to the point.

Unique Value Proposition

What sets you apart from others in your field? Your answer to this question forms your unique value proposition (UVP). In your elevator speech, highlight your UVP—in other words, anything that makes you stand out. For instance, maybe you have a special skill, experience, or perspective. Focus on what makes you memorable and valuable.

Call to Action

End your pitch with a specific call to action. What do you want the person to do after hearing your pitch? Do you want them to visit your website, schedule a meeting, or connect on LinkedIn? Make it clear what the next steps are.

Confidence and Enthusiasm

How you say it is just as important as what you say. Accordingly, deliver your pitch with confidence and enthusiasm. Smile, make eye contact, and speak clearly. Let your passion for what you do shine through.

Crafting Your Elevator Speech

Now that you know the key elements of an elevator speech, let’s talk about how to actually craft one.

Identifying Your Target Audience

Before you start writing your pitch, think about who you’ll be delivering it to. Are you targeting potential employers, clients, or investors? Understanding your audience will help you tailor your message to their needs and interests.

Highlighting Your Skills and Experiences

Your elevator pitch should showcase your most relevant skills and experiences. Think about what makes you unique and valuable to your target audience, then use specific examples and achievements to back up your claims.

For example, instead of saying “I’m a great communicator,” you could say “I have five years of experience in public relations, and I’ve secured media placements in top publications like Forbes and The New York Times .”

Tailoring Your Pitch to the Situation

You may need to slightly adjust your pitch depending on the situation. For example, your pitch for a job interview might focus more on your work experience and career goals. In contrast, your pitch for a networking event might focus more on your personal brand and interests.

Practicing and Refining Your Pitch

Once you have a draft of your elevator pitch, practice delivering it out loud. Time yourself to make sure it’s no longer than 60 seconds. Along the way, pay attention to your pacing, tone, and body language .

Ask a friend or colleague for feedback and keep refining your pitch until it feels natural and compelling. The more you practice, the more confident you’ll feel delivering it in real-life situations.

Delivering Your Elevator Speech Effectively

Once you’ve crafted a killer elevator speech, it’s time to deliver it with impact. But how do you do that? Below we have some tips for perfecting your delivery.

Body Language and Nonverbal Communication

When giving your elevator speech, your body language can speak louder than your words. Stand up straight, make eye contact, and smile. Use hand gestures sparingly in order to add emphasis to your points. Finally, avoid crossing your arms or fidgeting, as these can make you appear nervous or closed off.

Speaking Clearly and Confidently

Speak at a moderate pace and enunciate your words clearly. Vary your tone and inflection in order to keep your listener engaged. Most importantly, project confidence even if you’re feeling nervous. Remember, you know your stuff!

Engaging Your Listener

Tailor your pitch to the person you’re speaking with. For instance, use their name, ask them questions, and try to make a personal connection. Show genuine interest in their thoughts and feedback. The more engaged they are, the more likely they’ll remember you and your message.

Being Prepared for Follow-up Questions

Your elevator speech is just the beginning of the conversation. Once you’ve shared about yourself and your work, be ready to expand on your points and answer any questions the person may have. Anticipate common questions and have thoughtful responses prepared.

If you don’t know the answer to something, don’t give in to nervousness! Instead, be honest and offer to follow up with more information later. The goal is to keep the conversation going and build a relationship beyond the initial pitch.

Examples of Effective Elevator Speeches

Crafting an elevator speech can be tricky if you’ve never done it before. To help you out, we’ve come up with a few example pitches. While they might not match your situation perfectly, they’ll definitely give you a good place to start.

For Job Seekers

“Hi, my name is Sarah and I’m a recent graduate from XYZ University with a degree in marketing. During my internship at ABC Company, I led a social media campaign that increased brand engagement by 25%. I’m passionate about digital marketing and I’m excited to apply my skills to help companies grow their online presence. I saw that your company is looking for a social media coordinator and I think I’d be a great fit. I’d love to schedule a time to discuss further how I can contribute to your team.”

For Entrepreneurs

“Hi, I’m Tom and I’m the founder of 123 App, a mobile app that helps busy professionals manage their time more effectively. Our app uses AI technology to create personalized schedules and to-do lists based on the user’s goals and habits. We launched only six months ago but have already gained over 10,000 active users. Our user engagement and retention rates are three times higher than the industry average. We’re currently seeking investment to scale our marketing efforts and expand our team. I’d be happy to share more details about our growth plans and revenue projections.”

For Professionals Seeking Career Advancement

“Hi, I’m Maria and I’m a sales manager at XYZ Corporation. I’ve been with the company for five years and have consistently exceeded my sales targets by an average of 20%. Last quarter, I led my team to close the biggest deal in the company’s history, bringing in $2 million in new revenue. I’m looking for opportunities to take on more leadership responsibilities and eventually move into a director role. I’m particularly interested in your company’s plans for international expansion and I think my experience could be an asset. I’d love to grab coffee and discuss potential opportunities.”

For Students and Recent Graduates

“Hi, I’m Alex and I’m a senior at XYZ University majoring in computer science. Last summer, I interned at ABC Tech where I worked on developing a new software feature that reduced processing time by 30%. I also served as the president of our university’s coding club, where I organized hackathons and coding workshops for over 500 students. I’m passionate about using technology to solve real-world problems so I’m excited to start a career in software development. I admire your company’s mission and the innovative products you’re creating. I would love the opportunity to learn more about your team and any entry-level positions you may have available.”

Ready to Get Your First (Or Next) Paid Speaking Gig?

Download our free 26-page guide and get the 14 exact steps you can follow to book a paid speaking gig right now!

Common Mistakes to Avoid in Your Elevator Speech

In addition to including key elements to your elevator speech, it’s just as important to avoid common mistakes. For instance, being vague, talking too fast, and failing to practice your pitch are all things you want to avoid.

Being Too Generic or Vague

Avoid using buzzwords or generic statements that could apply to anyone. Instead, focus on what makes you unique and provide specific examples to back up your claims.

Talking Too Fast or Rambling

You only have about 60 seconds to make an impression in your elevator speech. However, that doesn’t means you should try to talk fast so you can say more. Instead, speak clearly and concisely, and don’t try to cram too much information into your pitch. In addition, practice beforehand and time yourself to ensure you’re staying within the appropriate time frame.

Failing to Tailor Your Pitch to Your Audience

One size does not fit all when it comes to elevator pitches. As such, make sure you’re tailoring your message to the specific person or audience you’re speaking to. Do your research ahead of time in order to find common ground or shared interests.

Neglecting to Practice and Refine Your Pitch

Whatever you do, don’t wing it. The more you practice your elevator pitch, the more natural and confident you’ll sound. Seek feedback from friends, colleagues, or mentors and keep refining your pitch until it feels authentic and compelling.

Adapting Your Elevator Speech for Different Situations

Your elevator pitch is not a one-and-done deal. You’ll likely need to adapt it for different situations and audiences. Below, we’ve laid out some common scenarios where you might use a slightly different version of your pitch.

Networking Events and Career Fairs

At networking events and career fairs, you’ll have the opportunity to meet a lot of people in a short amount of time. Your pitch should be brief and memorable, focusing on your key skills and career goals. Be ready to follow up with a request to connect on LinkedIn or grab coffee to discuss further.

Job Interviews and Career Conversations

In a job interview or career conversation, you’ll have more time to expand on your elevator pitch. Be prepared to go into more detail about your experiences and accomplishments, and how they relate to the specific role or company you’re interested in. Use the STAR method (Situation, Task, Action, Result) in order to structure your examples.

Social Settings and Casual Encounters

Not every elevator pitch will be formal or business-related. For instance, you might find yourself chatting with someone at a social event or in line at the coffee shop. In these casual settings, focus on building rapport and finding common interests. Your pitch might be as simple as “I’m a graphic designer who loves working with startups. What about you?”

Online Platforms and Virtual Interactions

In today’s digital age, your elevator pitch might take place over email, LinkedIn, or even Twitter. When crafting an online pitch, focus on brevity and clarity. Use strong subject lines, bullet points, and clear calls-to-action. Include links to your website, portfolio, or LinkedIn profile for more information.

No matter the situation, remember that your elevator pitch is a starting point for a larger conversation. So be authentic, be memorable, and be ready to adapt on the fly. With practice and refinement, you’ll be able to craft an elevator pitch that opens doors and helps you achieve your career goals.

FAQs on Elevator Speeches

What is an example of an elevator speech.

“I’m a digital marketing expert with 5 years boosting website traffic by 70%. Let’s chat about skyrocketing your online presence.”

What are the 3 parts of an elevator speech?

The three parts: Hook them in, showcase your value, and close with a call to action.

What is a good 30 second elevator speech?

“I blend tech skills and sales insight to increase B2B software sales. I’ve helped my current team exceed targets by 40% for two years. Want to know how I can do this for you?”

What is the elevator speech approach?

This approach means selling yourself or your idea quickly and effectively during brief encounters—think making big impacts in short chats.

A strong elevator speech is a powerful tool that you can use to build strong connections and grow your career or business, but creating one is harder than it looks. If you follow these simple tips, you’ll end up with an elevator speech that will open doors, spark conversations, and leave a lasting impact. It’s time to go be great!

• Last Updated: May 6, 2024

Explore Related Resources

Learn How You Could Get Your First (Or Next) Paid Speaking Gig In 90 Days or Less

We receive thousands of applications every day, but we only work with the top 5% of speakers .

Book a call with our team to get started — you’ll learn why the vast majority of our students get a paid speaking gig within 90 days of finishing our program .

If you’re ready to control your schedule, grow your income, and make an impact in the world – it’s time to take the first step. Book a FREE consulting call and let’s get you Booked and Paid to Speak ® .

About The Speaker Lab

We teach speakers how to consistently get booked and paid to speak.  Since 2015, we’ve helped thousands of speakers find clarity, confidence, and a clear path to make an impact.

Get Started

Let's connect.

[email protected]

Copyright ©2023 The Speaker Lab. All rights reserved.

My Speech Class

Public Speaking Tips & Speech Topics

Elevator Speech [Outline + 13 Examples]

Jim Peterson has over 20 years experience on speech writing. He wrote over 300 free speech topic ideas and how-to guides for any kind of public speaking and speech writing assignments at My Speech Class.

Capturing your background, skills, and objectives into a short and clever elevator speech can be difficult. How do you know what to keep and what to leave out? How do you make an impression in such a short time?

Standing out with your elevator speech doesn’t have to be complicated. With a little practice, you’ll gain confidence in introducing yourself at a job interview, career fair, and, of course, on an elevator ride! Here’s a quick guide to help you craft the perfect pitch along with several elevator speech examples.

In this article:

Tips for Creating a Good Elevator Speech

A sample elevator speech outline, checklist for fine-tuning, elevator speech examples.

The elements that make up a great elevator speech outline are pretty straightforward. You need to describe who you are, what you do, and what your goal is. While the elevator speech template stays the same whether you’re speaking with a potential employer or a sales prospect, you might add other elements to match your unique situation.

Here are a few tips for crafting your personal elevator pitch:

Can We Write Your Speech?

Get your audience blown away with help from a professional speechwriter. Free proofreading and copy-editing included.

• Keep it 30 to 60 seconds long.
• Use persuasive speech to spark your listener’s interest.
• Showcase your qualifications or skills.
• For a sales pitch, try starting with an open-ended question.
• Describe who you help and what problem you aim to help them solve.
• Be ready to customize your speech to fit your target audience.

Whether you’re a business owner preparing for a networking event or a job seeker attending a job fair, you can benefit from perfecting a succinct and effective elevator pitch. A go-to elevator speech comes in handy when you’re introducing yourself to new people in general. Have a business card on hand and ready to deliver as well.

Your elevator speech can also provide the right content for social media bios or a resume objective statement. This statement represents your personal brand, so keep it consistent across all social media channels.

Be sure to practice your elevator statement over and over so that you’re able to deliver it naturally, even in a moment’s notice. If you’re stumped for ideas, draw from the elevator speech examples listed below.

This model suggestion plan assists you to avoid creating a sales pitch. It must be  from  your mouth and supporting body language gestures, and  about  your skills and abilities. Use each idea to write one short powerful sentence.

The 10 speech topics I will explicate right now in the next paragraphs are primers to write a carefully planned and prepared presentation that grabs attention and says a lot in a few words.

Remember: tweak till it fits your personality and decisive nature.

ABOUT YOU 1. Smile to your counterpart, and open with a statement or question that grabs attention: a  hook  that prompt your listener to ask questions. 2. Tell who you are: describe you and your company. 3. Tell what you do and show enthusiasm.

WHAT DO YOU OFFER 4. Tell what problems have solved or contributions you have made. 5. Offer a vivid example. 6. Tell why you are interested in your listener.

WHAT ARE THE BENEFITS 7. Tell what very special service, product or solutions you can offer him or her. 8. What are the advantages of working with you? In what do you differ from competative companies?

HOW DO YOU DO IT 9. Give a concrete example or tell a short story, show your uniqueness and provide illustrations on how you work.

CALL FOR ACTION 10. What is the most wanted response? Do you want a business card, a referral or an  corporate appointment for a presentation after your elevator speech ?

OTHER BUSINESS QUESTIONS

These are other points, questions and business subjects you could ask:

• Who is your target?
• How large is your market volume?
• How do you make profits?
• What are the background, major milestones and achievements of your team?
• Who are your competitors, how do they solve a problem? What is your strength and advantage compared to them? What is your Unique Selling Proposition?
• Are there special patents or technology? Do you have a special approach in client management? And so on.

STEP 1: First write down all that comes up in your mind.

STEP 2: Then cut the jargon and details. Make strong short and powerful sentences. Eliminate unnecessary words.

STEP 3: Connect phrases to each other. Your elevator speech address has to flow natural and smoothly. Do not rush, keep eye contact all the time and work steady to the grande finale: the call to action.

STEP 4: Memorize key points and practice out loud – test it with a close relative in the safe environment of your home.

STEP 5: Have you really answered  the  key question of your listener:  What’s In It For Me?

STEP 6: Create different versions for different business situations of your elevator speech. Note them on professional business cards:

Perfect your own elevator presentation by learning from others. Here are a few effective elevator pitch examples to help you craft your own:

1. Job Seeker Elevator Pitch Example

https://www.youtube.com/watch?v=JH0Thez9gvA

You run into all kinds of people at the elevator, even a hiring manager. This sample elevator speech is a good example for those looking for a job interview. It shows how you can highlight your skills and experience even when you’re caught off guard. Notice how she also has a business card ready?

“I’m excited to hear back because the position helps me to use my brand management and social media skills…”

2. Recent Graduate Great Elevator Pitch

This is an excellent example for those who recently graduated with a bachelor degree in business. Notice that she states exactly what she’s looking for – an internship or job opportunity. In just 41 seconds, she states her experience, skills, and some good details about her personality that make her the perfect job candidate.

“I hope to incorporate my business knowledge into consumer trend analysis and strengthening relationships among consumers…”

3. College Student Personal Elevator Speech

This college freshman opens with her interest in the company. She states her major and reflects on high school experiences, also sharing relevant awards she has won for her skills.

“I’ve gotten awards for my leadership skills and I’m very involved with my college…”

4. Personal Brand Elevator Pitch Template

This college graduate pitches his personal brand through stating the skills he acquired in his education, the type of job he is looking for, and why he wants to work in that type of job. He offers a good mix of talking about his own experience while also focusing on how he’ll help clients. He ends his speech with the call to action of directing his audience to his website.

“I strive to lead a team on various projects one day.”

5. Personal Brand Pitch with a Personal Touch

https://www.youtube.com/watch?v=m_paOrg5Zpg

Video pitches are becoming increasingly popular for those looking to connect with brands online. This college student’s personal brand sales pitch stands out because it opens and closes with inspirational music. She explains her personal promise and future plans to receive her master degree.

“I promise to always bring positivity to the table and to remain hard working and dedicated no matter what the task.”

6. Business Plan Effective Elevator Speech

This example is perfect for a small business owner looking to pitch a product. The speaker opens with a compelling situation that appeals to his target market, offers his solution and details the features and benefits, announces his promise, and states his objective – all in 51 seconds.

“Don’t let frost bite your buns. Get the hot seat!”

7. Small Business Elevator Speech Sample

Opening with an interesting fact of how much Americans spend on fishing each year, the speaker follows up with an open-ended question to immediately grab audience attention from her target market. This is a great example of a sales pitch to investors, as the speaker outlines her plan for marketing her product and making their ROI (Return on Investment).

“Our goal is to revolutionize the economics of fishing in favor of the customer.”

8. Financial Advisor Elevator Speech

Ron Coleman explains who he is as a financial advisor, who he works for, and what exactly he helps his clients do. Additionally, he explains the type of people who benefit from his services.

“I’m confident that if given the opportunity I can provide you with the service and the coverage you need in order to protect your business, you, and your family from a variety of different risks.”

9. The Career Fair Elevator Pitch

This funny elevator speech example is the perfect model for a job seeker attending a job fair. The speaker highlights the importance of expressing interest in the company by acknowledging their work and asking a related open-ended question. Of course, lead with your own experience and skills that are relevant to the company representative whom you’re speaking with.

“I read on your website that you are the only company that has increased efficiency by employing mannequins. Can you tell me a bit more about that process?”

10. Good Elevator Speech for Speed Networking

This example from a holistic marketing mentor shows how you can sum up who you are, what you do, and the people you can help in one quick and savvy sentence.

“I help wellness professionals find additional revenue streams so that they can help more people and live a life of ease and grace.”

11. Extreme Sale Pitch Example with Iron Man Jericho Missile Test Scene

Sure, you might not ever get the opportunity to pitch a missile system, but you can take away a lot from Robert Downey Jr.’s confidence as Iron Man. Notice how he opens with a thought-provoking question, offers his guarantee, and humbly ends with a bonus.

“That’s how Dad did it, that’s how America did it, and it’s worked out pretty well so far.”

12. Don Draper’s Funny but Effective Sales Pitch

This funny elevator speech example shows the importance of using a tagline for your personal brand.

“From a basket of kisses she picks one. It makes her unique. It colors her kiss. And her kiss, well, it colors her man. Mark your man.”

13. Real Estate Elevator Speech Example

This is the perfect elevator pitch example for real estate agents. Stacy talks about what she specializes in and highlights her experience in the real estate industry.

“If you know of someone who is looking for a real estate agent in the metropolitan Kansas City, Missouri area that is professional, knowledgeable, and technologically savvy, that’s me!”

Best Man Speech Outline [Examples + Template]

Father of the Bride Speech [With Outlines and Examples]

Leave a Comment

I accept the Privacy Policy

Reach out to us for sponsorship opportunities

Vivamus integer non suscipit taciti mus etiam at primis tempor sagittis euismod libero facilisi.

© 2024 My Speech Class

How To Write A Killer Elevator Pitch (Examples Included)

Mike Simpson 0 Comments

By Mike Simpson

You’re on the elevator, riding up from the lobby to the top floor to drop off your resume with Human Resources in response to a job posting for your dream career.

You’re excited, but nervous, because you know your resume is going to be just one of hundreds that the hiring manager is going to look over before even thinking about inviting anyone in for an interview.

If only there were a way to make yourself stand out. If only…

The doors open and a woman in a sharp looking business suit steps in with you. She looks over and sees the top floor button is already lit. She smiles and in that instant a current of nervous energy rips through your body. This isn’t just any generic passenger you’re sharing the ride with…this is the hiring manager you’re hoping to impress!

Your heart starts pounding, your palms are sweaty, you feel light headed…

This is your chance!

You have a 12 floor uninterrupted ride up with her and in those moments, in that tiny elevator, she’s your captive audience.

You open your mouth and turn to her with a look of enthusiasm…and speak.

Let’s hope that elevator pitch  (or elevator speech) is ready!

Here’s the deal, after you make your successful elevator pitch (which you will after reading this article!), you need to know that you will get an interview…

But here’s the thing: there are over 100 other difficult interview questions you could be asked in your job interview. Sounds stressful right?

Well don’t worry, because we created a free PDF that outlines the most common questions and gives you word for word sample answers that you can use at your next interview.

Click the link below to get your copy now!

Get Our Job Interview Questions & Answers Cheat Sheet!

FREE BONUS PDF CHEAT SHEET: Get our " Job Interview Questions & Answers PDF Cheat Sheet " that gives you " word-word sample answers to the most common job interview questions you'll face at your next interview .

CLICK HERE TO GET THE JOB INTERVIEW QUESTIONS CHEAT SHEET

What Is An Elevator Pitch?

So what exactly is an elevator pitch?

In a nutshell it’s just what it sounds like: a short, 30-60 second well crafted business pitch telling someone who you are and why they should want to hire you .

It’s called the elevator pitch because it’s meant to represent the amount of time you’d have if you were stuck in an elevator with someone riding from the bottom of the building to the top.

“Well, this stinks. I live in a town of nothing but one floor buildings. How am I supposed to use an elevator pitch? Clearly this article means nothing to someone who doesn’t live in the heart of a big city or surrounded by high rise buildings.”

Elevator speeches are good for so much more than just catching someone in a small enclosed space. You never know who you might run into at a cocktail party, or the movie theater, or grocery store…or any other number of places.

A solid elevator pitch will allow you to distill down to the most pure form exactly who you are and what you offer, and that focus can help to set you apart from all the other candidates who are vying for the same job.

Think of it as a commercial and you’re the product . You’ve got 30 seconds to market yourself and convince whoever is listening to not only NOT change the channel, but to buy what you’re selling…you as the Perfect Candidate!!

“So where do I start? Should I lock myself in the bathroom with a stopwatch and pretend it’s an elevator? Do I need a jingle?”

Hmmm…all we’ll say is do whatever works for you…but let’s all agree to skip the singing…for now. Instead, let’s focus on answering a few basic questions by doing a little pretending.

How To Write An Elevator Pitch

Let’s imagine you’re in sales and you just got into an elevator with the CEO of a huge manufacturing company. The doors shut…it’s just the two of you…and you have 60 seconds to convince him to not only listen to you, but to consider you as a potential employee, not just a fellow passenger on a short ride upstairs. So how do you do that!?

Let’s watch…er, we mean, read:

What do you do? Can you tell someone what you do in such a way that it’s interesting? Can you turn it into a quick little anecdote or story that will capture someone’s attention?

“Let me tell you about the time I took our products all the way to the North Pole. I’m in sales. I started out selling refrigerators to moose in Canada.”

Now that we’ve got your job title, can you tell us what you do when you’re doing what you were hired to do?

“In four short years, I’ve helped lead my team to the number one spot in sales…”

Okay, great…but what’s next?! What’s your objective ? What’s your goal?

“…but I knew we could do better. That’s why I took our refrigerators all the way up to the penguins in the North Pole.”

What makes you the best at what you do? Okay, now’s your chance to shine. Why are you the Perfect Candidate?

“Did you know that broken beaks from trying to eat frozen fish is the number one problem facing penguins today? Their issue isn’t that it’s not cold enough for them to keep their fish fresh, it’s that it’s too cold. I knew that by putting their fish in our double insulated hermetically sealed refrigerators instead of the traditional snow bank, the penguins would be able to keep fish fresh longer without having to freeze them, making it easier for the penguins to eat. As a result, we’ve more than quadrupling our current sales and are not only ranked number one regionally, but nationally as well.”

What’s your hook? You’ve just told a great story, but besides being entertained, why should your audience care?

“Now, just imagine what I can do for your products…”

Wait, who are you? D’oh! Nothing says missed opportunity quite like totally forgetting to tell someone your name.

“My name is Bob Mackrel,”

And most importantly…what do you want?

“…and I’m looking for my next big sales challenge. My I give you my business card?”

Boom. And there you have it: the perfect (if not a little outlandish) elevator pitch. In 30 seconds you’ve told your audience what you do, why what you do is important, hooked them in with what you plan to do next for their company, and who you are.

Easy, cheesy, right?

Penguins and refrigerators aside, this pitch was clearly perfect for the audience because our boy Bob knew the CEO, knew the company, and knew that his skills with sales would be a great match. Bob tailored his pitch.

“Again with the tailoring! That’s all you guys talk about…tailoring!”

That’s because it works! Again, think of our commercial analogy. When you’re watching TV, which ads do you skip over or tune out? The ones that don’t apply to you…right? And the ones you listen to and remember are the ones that DO apply to you.

“Ahh…I see what you’re saying. That does make sense!”

The nice thing about an elevator pitch is that it’s short and sweet and to the point, which means once you get the basics figured out, you should be able to use it on just about anyone in any situation…as long as you make sure to always tailor your hook to your specific audience.

Elevator Pitch Mistakes To Avoid

So now that you know what to do in your elevator pitch, let’s quickly talk about what NOT to do.

Speaking too fast.

Yes, you only have about 60 seconds, but try to avoid cramming 15 minutes of information into one minute.

Using highly technical terms, acronyms or slang.

You want your pitch to be easily understood by any audience and that means try to avoid using words that will confuse the average person. The last thing you want is for whoever is listening to you to feel dumb. Remember, think commercial!

Not being focused.

This isn’t a general conversation and you’re not discussing the weather (unless that’s your job, in which case, never mind). Keep your pitch clear and focused.

Not practicing what you’re going to say.

First, write down your pitch. Read it over. Have your friends and family read it. Does it make sense? Make sure it flows well and that there aren’t any spots that feel rough or awkward. Then practice it. Practice it again. Keep practicing it until it becomes so easy for you to pitch that you can do it at the drop of a hat.

Being robotic.

This is all about a face to face interaction with someone you want to impress. Having an easy, approachable, conversational style to your pitch will get you much further than an overly rehearsed monologue approach.

Not having a business card or other take-away with you.

Okay, you’ve sold them on you…now how are they going to get a hold of you when they decide it’s time to bring you in? Make sure you always have something on you to pass on that will allow people to not only remember you, but contact you later on.

Not saying anything.

It does absolutely nothing for you to have a killer elevator pitch if you never use it. Now it’s your turn! Here are three example elevator pitches to get you started. Remember, these are just examples! Make sure you do the work to craft one specific to you and your audience!

3 Great Examples To Use As Inspiration

Graphic designer/logo branding specialist.

Hi, I’m Pam Tone and I’m a graphic designer. Did you know it takes the average person just two seconds to look at a company logo and decide if they like it? Did you know that a badly designed logo can do irreversible damage to a company brand and that most companies go through at least three to four versions in a single year before settling on their final design, costing both time and money? Having worked for over 10 years as a professional graphic designer specializing in brand identification means I’ve built my reputation on the longevity of my logo designs. I can say that not only are my clients happy with what I’ve done for them, but my designs have gone on to win national and international logo and branding awards. I have worked hand in hand with some of the biggest advertising agencies and companies and out of over 300 contracts, have had only one logo changed, and that was as a result of a merger, not poor design. I’d like to bring that award winning history to your company. Would you be willing to meet with me for 20 minutes to go over my portfolio and see how I can help make sure your logo properly reflects your brand?

TEACHER/EDUCATOR

Mobile app developer.

Hi, I’m Chip Ohm and I’m a developer. Did you know one of the biggest challenges facing companies these days is tracking employee work time? Of course, when you have a building where your employees are required to clock in and out it makes things easier, but what about employees who work from home or are on the road? I’ve come up with an easy way for both employees and employers to log and keep track of hours using just their cell phones and an app I’ve designed. The app allows employees to log in from wherever they are and input their start and stop times at the push of a button. You don’t even need to be in an area with a signal. The program captures all the data and holds it in a file which is then automatically uploaded to the employer’s servers as soon as the user is back in signal range. The system is not only simple, but it’s tamper proof. Not only has this app helped streamline the timecard process for remote employees, but it’s reduced timecard inconsistencies and paycheck errors by 90%, saving both time and money. So, how does your company handle logging in hours for your remote clients?

So there you have it! Now that you’ve read through this article and seen a few examples, it’s time to craft your own elevator pitch. Remember, keep it simple, keep it short, and keep it tailored.

And as always…good luck!

FREE : Job Interview Questions & Answers PDF Cheat Sheet!

Download our " Job Interview Questions & Answers PDF Cheat Sheet " that gives you word-for-word sample answers to the some of the most common interview questions including:

• What Is Your Greatest Weakness?
• What Is Your Greatest Strength?
• Tell Me About Yourself
• Why Should We Hire You?

Click Here To Get The Job Interview Questions & Answers Cheat Sheet

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com.

His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others.

Learn more about The Interview Guys on our About Us page .

About The Author

Mike simpson.

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com. His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others. Learn more about The Interview Guys on our About Us page .

Copyright © 2024 · TheInterviewguys.com · All Rights Reserved

• Our Products
• Case Studies
• Interview Questions
• Jobs Articles
• Members Login

Business growth

Business tips

11 actually great elevator pitch examples and how to make yours

There's a trope in late '90s movies where a motivated, ambitious main character does everything they can to get on the same elevator ride as the CEO of some powerful company.

It usually ends the same way. Our protagonist makes a nervous, fast-paced speech that the CEO ignores while repeatedly pressing the elevator button, and we get a five-second scene with sad music of our main character watching them walk away.

That nervous, fast-paced speech is an elevator pitch example—a bad one, because otherwise, those movies would be nine minutes long and uninspiring. In the real world, an elevator pitch can make a powerful impression and pave the way for business ventures, employment opportunities, and networking. It won't get you a corner office and a fancy title one week into your new job, but it can be an important step in the right direction. 

To highlight that difference—and to really dismantle "The Pursuit of Happyness" as a plot—I've put together some elevator pitch examples and a guide on how to write one that actually works.

Table of contents:

What is an elevator pitch?

An elevator pitch is a concise speech in which you introduce yourself and a few key points about what you're pitching, whether it's to acquire investors, promote a product, advertise a business, or even sell yourself as a potential employee. If it takes longer than a minute to get the point across, it's getting too long.

You're not trying to convey your entire business strategy or all your selling points. Your goal here is to raise interest, make a connection, and facilitate an opportunity for business in the future.

Let's say you're in the fintech industry and are attending a networking event full of bank representatives and decision-makers. Instead of spending an hour going through your company's history and how it's aiming to be carbon-neutral by 2157, you'd find more success introducing it concisely, pointing out one or two key features and how they could serve your audience's interests. 

Components of an elevator pitch

The pitch begins with a hook to draw your audience in, veers into the value you offer, provides some proof to support your statement, and wraps it all up with a display of what makes you different.

It's relatively easy to incorporate these elements into a short pitch. The difficulty lies in choosing a good hook and phrasing your proposition in a way that appeals to the other side of the conversation.

The hook: This element doesn't need to be fancy or complicated. Make it simple and get straight to the point. For example, if you're pitching a time management tool, your hook can be a personal story like: "When I first started my business, it felt like there was too much to do and not enough time to do it." It can also be a statistic. If you're pitching an online collaboration tool, your hook can be something like: "73% of all teams will have remote workers by 2028."

The evidence: The person you're talking to may be nodding, but that doesn't necessarily mean your point is getting across. Some proof of past success or stats that speak to your success could make that nodding a lot more genuine.

The differentiator: Let them know that you're different—that your product or service isn't just another iteration of what came before. You get brownie points for originality and not quoting any movies.

11 elevator pitch examples done right

I rewatched "The Pursuit of Happyness" to see if there was anything I could salvage, but all I walked away with was frustration at the misleading lesson that passion can overcome anything. Passion cannot, in fact, overcome a busy decision-maker who can't wait for you to stop talking.

If you're at all like me, you'll find the following examples a much better use of your time.

1. Startup pitch example

Everyone's got ideas for [shared goal] . But ideas aren't enough.

We took [shared goal] and turned it into a reality.

We developed [solution] at [company name] that's [list of qualities] . We made it possible for [target audience] to [shared goal] .

What sets us apart is our [differentiator, followed by brief overview] .

If you're passionate about [high-level goal] and interested in [benefit of collaborating with you] , let's connect.

This elevator pitch example demonstrates how to approach potential business partners and investors with a clean energy project. The hook is simple. It leans on the issue and the harsh reality of how little the world does to achieve utopian sustainability. Then it introduces the solution as the company's proactive effort to change the status quo. It pitches efficiency, reduced costs, and access to a larger customer base. Finally, it addresses how ease of use sets the solution apart from the competition and invites further collaboration. 

This example is ideal for startups in that it focuses more on the product, what makes it unique, and the features that set it apart, rather than the company's past achievements, success stories, or revenue metrics. It can easily be used to pitch investors and potential clients alike.  

You can follow this example by making the problem the centerpiece of the hook. Open with the issue, and position your company's service or product as the solution.

2. Job seeker pitch example

It took me [period of time] to [achieve goal] .

It's always been my priority to deliver [high-level result] , but I want to put my [expertise] to use making [high-level goal/impact] .

At [company name] , I [past experience] that [measureable results] .

I love what I do. But I [differentiator, high-level goal] .

If you're looking for a [position/title] who's [differentiator] , let's chat. I'm eager to explore how I can help your organization achieve its [field] objectives.

Since tropes are only a good idea when I propose them, I've decided that our job seeker would be making a pitch to GreenCorp, the company from our previous example. Will Smith will not be playing this role.

In this example, the author of the pitch isn't trying to sell a company or a product; they're trying to sell themselves. The hook addresses their background, expertise, and goals. It then veers into past performance results and highlights the key skill set. The uniqueness factor here speaks to GreenCorp's mission, showcasing that the author shares the company's grand goals, empathetic mindset, and desire to help build something positive. 

If you're ever job hunting, open your pitch with a concise and direct overview of your background, share your most impressive achievements, and do your research into the company you're pitching.

3. Sales pitch example

Most people [relevant statistic, followed by explanation] . 

At [company name] , we've taken the [pain point] out of the equation. 

Our [products] are designed for [value proposition] .

They're more than just [product] . They're [differentiator, followed by supporting evidence] . 

We're not just salespeople; we're [differentiator] .

So, are you ready to find [product selling point] ? Let's [CTA] .

In this example, a guitar shop is pitching its unique guitar design to potential customers. It recognizes a very common problem and ties it to a feeling that most guitar enthusiasts know all too well: giving up too soon. It later positions the author as an expert and fellow musician and utilizes customer reviews as supporting evidence.

4. Networking pitch example

I'm a [position/title] at [company name] , and I've worked on [past experience] . 

Over the past [period of time] , I've had the privilege of working with diverse industries, from [industry] to [industry] , and what truly excites me is [shared interest] . 

I'm here to connect with other professionals who share my enthusiasm for creative and innovative [field] ideas. I really want to explore new [differentiators and shared interests] .

Let's connect on [communication channel] . I have quite a few compelling [field] resources to share and talk through.

This networking pitch resembles the job seeker pitch with one major difference: the audience shifts from an employer to a colleague. The objective changes, and that affects the entire approach. 

Ahead of your next networking event, tailor your pitch so that it speaks to your expertise and knowledge without going into too much detail.

5. Investor pitch example

At [company name] , we [business concept offer] , plain and simple.

We [value proposition] .

Our portfolio contains [supporting evidence] .

Why us? Well, we [differentiator] .

We roll up our sleeves and get involved. 

We're currently prospecting [target audience] to join us on our journey. If you're ready to be part of the next [field] disruption, let's talk about how [company name] can help.

Investors have heard it all a million times over. It's why their faces are so hard to read—set in unimpressed silence. So it's best to make your hook short and to the point. "We do X to achieve Y" can be a breath of fresh air when your job is listening to entrepreneurs pitch their ideas five days a week.

In this example, YZTech Ventures aims to secure investors for promising companies. The hook is straightforward and simple, slowly veering into an overview of the company and why it works.

6. Nonprofit pitch example

Every day, [pain point] .

[Company name] is working to change that.

We're a nonprofit dedicated to [high-level goal] . We've already provided [supporting evidence/achievements] .

We don't want to treat the symptoms; we want to face the root cause of [pain point] . But this will be a losing battle if we're fighting it on our own.

We're always looking for individuals who share our vision and drive to build a better world where [high-level goal] .

If you're ready to make a difference, let's discuss how you can be part of the solution.

Empathy is the name of the game here, and charities and nonprofits can use it as a unique selling point. The good news is there's very little risk of doing this wrong. The example outlines the cause, its aim, and the efforts being made to find a solution. 

If you're pitching a nonprofit or a charity to potential donors, lean heavily on the charity's message and accomplishments.

7. Personal branding pitch example

I'm [name] , and I'm a dedicated [title] . I've helped [past expertise and achievments] .

I do what I do by [value proposition, followed by differentiator] .

I'm here to [offered value] .

There's " [position] " in the title, but I'll be [differentiator] .

Let's schedule a meeting and discuss what you can do.

Personal branding comes into play when you're pitching yourself, the individual. Just as companies share their unique idea, proposition, and values, the life coach does the same at a personal level. 

If you're ever writing a personal branding pitch, approach it as you would a business. The key difference is to showcase your values and what makes you unique as a person rather than as a corporate entity.

8. Product launch pitch example 

I'm very excited to share with you [product selling point] .

At [company name] , [products] aren't just a [basic nature of product] . We see them as a game-changer in [selling point] .

This is why we developed our [product] , a cutting-edge [product overview] .

Imagine all of your [value proposition, followed by key features] .

Our product has already received rave reviews during beta testing, with users reporting [survey results] .

[Product] is now available for preorders! [CTA].

This example focuses less on the company and more on the newly revealed product. The new release speaks for itself and the business at the same time.

The hook immediately positions the product as the future or "the next best thing." The pitch dives into what makes the new product unique, utilizing a hypothetical to paint a picture of what it can achieve.

If you're writing a product launch elevator pitch, focus on the product and let it speak for the company.

9. Rebranding pitch example

We've done great things as [company name] . We've helped businesses [services and past achievements] .

We've since been on a journey of transformation, and it's time for a fresh start.

Our company has grown, adapted, and innovated in response to changing market dynamics. We've [outlined change] . Now, [company name] is about to become [new company name] .

Why the change? We've rebranded to [rebranding reasons] .

With [new company name] , you can expect the same quality, expertise, and dedication you've come to trust. But now, we're adding a fresh perspective and a dynamic spirit to our brand.

We invite you to join us in this exciting phase of our journey. [New company name] is ready to [service/value proposition] .

Let's schedule a meeting and explore how our renewed brand can better serve your evolving needs.

In this example, the hook immediately delivers the reasoning behind the change. 

Instead of a value proposition, the pitch offers an assurance that the rebranding won't have detrimental effects. It's designed to address stakeholders and clients as well as provide context.

10. Consulting services pitch example

At [company name] , we specialize in [value proposition] .

With a team of seasoned experts in [field of expertise] , we've successfully guided organizations to [high-level goal] .

Our approach is all about partnership. We take the time to deeply understand your unique market and audience. From there, we [differentiator] .

[Company name] can be the catalyst for your business's transformation. Whether you're looking to [goal] or [goal] , we're here to help.

Let's schedule a virtual meeting to discuss where your company stands and where we can take it.

This pitch is designed to attract clients for a consulting service. It takes a collaborative tone in its approach and focuses on areas of growth that pretty much every decision-maker worries about. It makes the solution the centerpiece of its hook instead of the problem, and goes on to briefly outline how the firm's process is structured. 

11. Technology solution pitch example

[Relevant statistic].  

That's how it goes for your [pain point] .

Imagine you didn't have to worry about [pain point] .

Our [product] is designed to enhance [process] . We help businesses [value proposition] .

One of our recent success stories includes helping a [supporting evidence] .

The thing is, [differentiator] ; we make sure our [product] is specifically customized for your organization's needs. 

Are you available to meet next week for a personalized demo?

In this example, the hook is a statistic that lays the foundation for the problem and the value proposition. It's a powerful hook that captures the audience's attention and helps you transition into what you really want to say.

How to write an elevator pitch

You can be an optimist and decide to improvise an elevator pitch. But you'll likely end up taking too many pauses under the guise of sipping your water, and stumbling over your words mid-pitch might waste a precious conversation.

It pays to be prepared, and writing an elevator pitch beforehand can make a big difference.

1. Outline a clear objective

Your objective will help you pinpoint the information you want to mention in your pitch. 

Tip: Establish success metrics relevant to your objective. Investors will want to know how much revenue your business can generate, while potential clients will want to know the benefits of your product or service. Make sure your success metrics speak to your audience's concerns.

2. Define your audience

One speech won't work across the board. Hollywood says the up-and-coming manager likes to be impressed with a Rubik's cube, while the CEO likes to hear your heartfelt speech about how much this job means to you and how you're expertly overcoming odds. 

Both those things are wrong, but the point remains that identifying who your listener is and what matters to them is a nice way to tailor your pitch so that it speaks to their concerns, needs, and bigger pain points. The more you resonate with your audience, the more impactful your pitch will be, and the closer you'll get to a tearful Will Smith movie ending.

Defining your audience goes beyond knowing the name and nature of what might make a potential client. 

Tip: Conduct in-depth audience research by diving into your chosen market, competitors, user data, and digital marketing analytics. Then comb through that information to define your audience's pain points and how you're uniquely positioned to address them.  

3. Craft a hook

You know what you want to say and why. Now you need an opening statement—a hook that grabs their attention and gets them invested in the rest of your pitch. You want to set the stage for the elements that come next. Make it clear and engaging, but keep it concise. The goal here is to get an attentive listener, not a bored one.

The hook needs to spark the audience's interest. You need to speak their industry's language, show knowledge and expertise, and put your audience research data to good use by pointing out the difficulties and issues they face.

Tip: Use a personal story, a statistic, a fact, or an interesting hypothetical to draw your audience in.

4. Explain your value proposition

Once your audience is paying attention, it's time to dive into the proposition and the value within. What do you and your idea bring to the table? What problems do you solve, and how does that make your listener's life better? How does your solution differ from those they've heard pitched a thousand times before?

Point out the differentiating factors that make you and your business unique, whether it's the groundbreaking tech you've patented or the better pricing options your competitors can't keep up with. 

Tip: Write down all the aspects that make your business different, and choose the most compelling ones for the pitch.

5. Support your pitch with evidence

Who doesn't like real-life measurable data? Well, Hollywood doesn't, but that's just because no amount of Hans Zimmer music can make your 325% ROI cinematically engaging. You can be confident that your audience will want to hear success stories that support your proposition.

Have a few successful case studies from former and current clients ready to drive the point home and turn a semi-interested listener into an engaged party.

Tip: Draw on your own expertise, and use performance statistics and relevant metrics from previous projects. 

6. Keep it concise

It's called an elevator pitch for a reason. You have under a minute to get your entire pitch across to a busy decision-maker who doesn't have all day. Cut the fluff, and only say what you feel certain will convince your recipient to take your side.

Tip: Practice reading your pitch out loud in the mirror. Use a timer to measure how long it takes to deliver it comfortably.

7. End with a clear call to action

Since the point of an elevator pitch is to generate interest, you'll want to end it with a clear call to action—one that evokes a response and maybe a more in-depth conversation.

If you're pitching a service, you can offer to schedule a meeting to further outline your services and how they can help the listener. If you're pitching a product, you could offer to schedule a demo to prove it can improve their business. Get creative here, and aim to turn that interest into a meeting.

Tip: Lead your audience to connect with you beyond the pitch. Schedule a meeting or a coffee chat, exchange contact information, and make sure there's room for a longer discussion.

8. Prepare to answer questions

You can't just deliver your pitch and then hit the open bar at the networking event. Be ready to answer questions.

Questions at this stage mean your listener is intrigued, curious, and interested. At this point, feel free to provide as much context in your answers as you'd like. The elevator pitch has already ended, and it served its purpose. Go in-depth and provide context.

Tip: Write down a few questions based on your own market research. Ask yourself what your customers, investors, and audience might be curious about. Prepare your answers so you're never surprised.

Make a unique first impression

Opportunities are fleeting, especially when businesses are launching every day. In an oversaturated environment, an elevator pitch can help you make an impression that lasts. And who knows, you might just have what it takes to inspire a 50-million dollar movie that Will Smith can "misty-eye" his way through.

Related reading:

Get productivity tips delivered straight to your inbox

We’ll email you 1-3 times per week—and never share your information.

Hachem Ramki

Hachem is a writer and digital marketer from Montreal. After graduating with a degree in English, Hachem spent seven years traveling around the world before moving to Canada. When he's not writing, he enjoys Basketball, Dungeons and Dragons, and playing music for friends and family.

• Small business

Related articles

Project milestones for improved project management

Project milestones for improved project...

14 data visualization examples to captivate your audience

14 data visualization examples to captivate...

61 best businesses to start with $10K or less

61 best businesses to start with $10K or...

SWOT analysis: A how-to guide and template (that won't bore you to tears)

SWOT analysis: A how-to guide and template...

Improve your productivity automatically. Use Zapier to get your apps working together.

• Crimson Careers
• For Employers
• Harvard College
• Harvard Kenneth C. Griffin Graduate School of Arts & Sciences
• Harvard Extension School
• Premed / Pre-Health
• Families & Supporters
• Faculty & Staff
• Prospective Students
• First Generation / Low Income
• International Students
• Students of Color
• Students with Disabilities
• Undocumented Students
• Varsity Athletes
• Explore Interests & Make Career Decisions
• Create a Resume/CV or Cover Letter
• Expand Your Network
• Engage with Employers
• Search for a Job
• Find an Internship
• January Experiences (College)
• Find & Apply for Summer Opportunities Funding
• Prepare for an Interview
• Negotiate an Offer
• Apply to Graduate or Professional School
• Access Resources
• AI for Professional Development and Exploration
• Arts & Entertainment
• Business & Entrepreneurship
• Climate, Sustainability, Environment, Energy
• Government, Int’l Relations, Education, Law, Nonprofits
• Life Sciences & Health
• Technology & Engineering
• Still Exploring
• Talk to an Advisor

How to Create an Elevator Pitch with Examples

• Share This: Share How to Create an Elevator Pitch with Examples on Facebook Share How to Create an Elevator Pitch with Examples on LinkedIn Share How to Create an Elevator Pitch with Examples on X

How to Write a Perfect Elevator Speech

“What’s an elevator pitch, and how can it help your career? An elevator pitch —also known as an elevator speech—is a quick synopsis of your background and experience. The reason it’s called an elevator pitch is that it should be short enough to present during a brief elevator ride.

This speech is all about you: who you are, what you do, and what you want to do (if you’re job hunting).

Your elevator pitch is a way to share your expertise and credentials quickly and effectively with people who don’t know you.

Done right, this short speech helps you introduce yourself to career and business connections in a compelling way. It can help you  build your network , land a job, or connect with new colleagues on your first day of work.”

Read the full article at thebalancecareers.com.

• Search Search Please fill out this field.
• Career Planning
• Finding a Job
• Interview Strategies

How to Create an Elevator Pitch (With Examples)

Examples of the Best Elevator Pitches

When and How to Use an Elevator Pitch or Speech

What to say in your elevator pitch, what not to say and do during your elevator speech, tips for virtual elevator pitches, elevator pitch examples.

Hybrid Images / Cultura / Getty Images

What is an elevator pitch, and how can it help your career? An elevator pitch—also known as an elevator speech—is a quick synopsis of your background, experience, and purpose. It's called an elevator pitch because it should be short enough to present during a brief elevator ride.

This speech is all about you: who you are, what you do, and what you want to do (if you're job hunting) or are doing (if you're simply networking).

Your elevator pitch is a way to share your expertise and credentials quickly and effectively with people who don't know you.

Done right, this short speech helps you introduce yourself to career and business connections in a compelling way. It can help you build your network, land a job, or connect with new colleagues on your first day of work.

Key Takeaways

• Keep your elevator speech short and sweet, aiming to deliver your message in 60 seconds or less.
• Say who you are, what you do, and what you want to achieve. Your goal is to focus on the essentials. 
• Be positive and persuasive with your limited time. Focus on what you want to do, not what you don’t want to do. 
• Deliver your speech to a friend or record it to ensure your message is clear. The more you practice, the better your speech. 

If you're job searching, you can use your elevator pitch in person at job fairs or career expos, and online in your LinkedIn summary or Twitter bio. An elevator speech is a great way to gain confidence in introducing yourself to hiring managers and company representatives.

You can also use your elevator pitch to introduce yourself at networking events and mixers. If you're attending professional association programs and activities, or any other type of gathering, have your pitch ready to share with those you meet.

Your elevator pitch is just as useful in virtual networking events, interviews, and career fairs as it is during in-person gatherings. 

Your elevator pitch can be used during job interviews, especially when you're asked about yourself. Interviewers often begin with the question, " Tell me about yourself ." Think of your elevator pitch as a super-condensed version of your response to that request.

Maddy Price / The Balance

Your elevator speech should be brief . Restrict the speech to 30–60 seconds. You don't need to include your entire work history and career objectives. Your pitch should be a short recap of who you are and what you do.

Be persuasive.  Even though it's a short pitch, your elevator speech should be compelling enough to spark the listener's interest in your idea, organization, or background.

Share your skills.  Your elevator pitch should explain who you are and what qualifications and skills you have. Try to focus on assets that add value in many situations. This is your chance to brag a bit. Avoid sounding boastful, but do share what you bring to the table.

Practice, practice, practice.  The best way to feel comfortable about giving an elevator speech is to practice it until the speed and “pitch” come naturally, without sounding robotic. You will get used to varying the conversation as you practice doing so. The more you practice, the easier it will be to deliver it at a career networking event or job interview.

Practice giving your speech to a friend or recording it. This will help you know whether you're staying within the appropriate time limit and delivering a coherent message.

Be positive and flexible.  You often aren’t interviewing for a specific position when you deliver your pitch, so you want to appear open-minded and flexible. Don’t lead with the stuff you’d rather not be doing. (For example, if you don’t want to travel a lot for work, that’s completely legitimate, but you shouldn’t volunteer that information immediately.) This is your chance to make a great first impression with a potential employer. Don’t waste it.

Mention your goals.  You don't need to get too specific. An overly targeted goal isn't helpful since your pitch will be used in many circumstances and with many different types of people. But do remember to say what you're looking for. For instance, you might say you're looking for "a role in accounting," "an opportunity to apply my sales skills to a new market," or "the opportunity to relocate to San Francisco with a job in this same industry."

Know your audience and speak to them.  In some cases, using jargon can be a powerful move—it demonstrates your industry knowledge. But be wary of using jargon during an elevator pitch, particularly if you're speaking to recruiters. They may find the terms unfamiliar and off-putting. Keep it simple and focused.

Have a business card ready.  If you have a business card, offer it at the end of the conversation as a way to continue the dialog. If you don’t, you could offer to use your smartphone to share your contact information. A copy of your resume, if you're at a job fair or a professional networking event, will also demonstrate your enthusiasm and preparedness.

Don't speak too fast.  Yes, you only have a short time to convey a lot of information. But don't try to fix this dilemma by speaking quickly. This will only make it hard for listeners to absorb your message.

Avoid rambling.  This is why it's so important to practice your elevator speech. While you don't want to over-rehearse, and subsequently sound stilted, you also don't want to have unfocused or unclear sentences in your pitch, and you shouldn't get off-track. Give the person you’re talking to an opportunity to interject or respond.

Don't frown or speak in a monotone way.  Here's one of the downsides to rehearsing: it can leave you more focused on remembering the exact words you want to use, and less on how you're conveying them through your body language and tone. Keep your energy level high, confident, and enthusiastic.

Modulate your voice to keep listeners interested, keep your facial expression friendly, and smile.

Don't limit yourself to a single elevator pitch.  Maybe you're interested in pursuing two fields—public relations and content strategy. Many of your communication skills will apply to both those fields, but you'll want to tailor your pitch depending on who you are speaking to. You may also want to have a more casual, personal pitch prepared for social settings.

All of the same guidelines apply to a virtual elevator pitch. You may have an opportunity to give an elevator speech at a virtual career fair, a job interview over Zoom, or during a networking event. Follow the dos and don'ts listed above. 

Plus, keep these tips in mind: 

• Check how you look.  You'll want to have a clean and professional background. Plus, make sure you're well-lit and aren't in any distracting shadows. 
• Make eye contact.  Try practicing beforehand so you get accustomed to looking at the camera, which will help you appear to make eye contact with the person on the other side of the video chat. Just avoid overdoing it or staring!
• Aim for high energy.  As with in-person pitches, you'll want to avoid speaking too quickly. Also important: modulate your voice (to avoid a monotone) and keep your energy high. It's easier for people to be distracted during video meetings, and you'll want to keep their attention. 

Use these examples as guidelines in crafting your own elevator pitch. Make sure your speech includes details on your background, as well as what you'd provide an employer with:

• I recently graduated from college with a degree in communications. I worked on the college newspaper as a reporter, and eventually, as the editor of the arts section. I'm looking for a job that will put my skills as a journalist to work.
• I have a decade's worth of experience in accounting, working primarily with small and midsize firms. If your company is ever in need of an extra set of hands, I'd be thrilled to consult.
• My name is Bob, and after years of working at other dentists' offices, I'm taking the plunge and opening my own office. If you know anyone who's looking for a new dentist, I hope you'll send them my way!
• I create illustrations for websites and brands. My passion is coming up with creative ways to express a message, and drawing illustrations that people share on social media.
• I'm a lawyer with the government, based out of D.C. I grew up in Ohio though, and I'm looking to relocate closer to my roots and join a family-friendly firm. I specialize in labor law and worked for ABC firm before joining the government.
• My name is Sarah, and I run a trucking company. It's a family-owned business, and we think the personal touch makes a big difference to our customers. Not only do we guarantee on-time delivery, but my father and I personally answer the phones.

The Admissions Strategist

How to create a perfect elevator pitch (examples included).

“Tell me about yourself”

“What do you do?

“So, what’s your story?”

These are common questions asked during networking events and interviews. They’re difficult to answer because you can respond with almost anything.

How should you start and end your response? What’s an appropriate response length? What should I include in my response?

Luckily, there is a foolproof way to answer these questions: by using your elevator pitch.

This guide will explain the importance of your elevator pitch. It will also help you craft an incredible pitch that you can use for interviews, networking events, and other social gatherings.

Let’s get started!

Click above to watch a video on Elevator Pitches.

What is an Elevator Pitch? When Should I Use It?

An elevator pitch, otherwise known as an elevator speech, is a short but powerful response you give to someone who asks about your background.

There are three kinds of elevator pitches:

• Two-minute pitch

Use the two-minute pitch for interviews. This is the perfect response to the “Tell me about yourself” question.

• 45-second pitch

Use the 45-second pitch for formal networking events. Your response will establish your background and qualifications.

• 15-second pitch

Use the 15-second pitch for informal gatherings. This is an excellent response for when you meet someone on a train or at dinner.

Why is an Elevator Pitch Important?

It is said that 93% of human communication is nonverbal, while only 7% is verbal.

• This means that “how” you say something is more important than what you actually say.

An elevator pitch helps you explain your background and qualifications with confidence. When you know what you’re going to say, you’ll state it with passion and clarity.

The elevator pitch also demonstrates that you’ve done your due diligence.

• Specifically, people who can convey their background with clarity inspire confidence in others.

It also demonstrates strong soft skills, which all CEOs and other high-performing professionals possess.

Well, How Do I Create a Great Elevator Pitch?

Your elevator pitch is just one part of networking with skill . Therefore, you need to supplement it with the following.

Confident Body Language

• Firm handshake
• Shoulders back
• Neck straight
• Eye contact
• Fluidity of speech

Make sure to practice your pitch in front of a mirror. If that’s too hard, you can stand up in the middle an empty room and pretend to speak with someone.

• You can also practice your pitch while cooking, brushing your teeth, or running errands. All you need to do is know what you want to say and state it slowly.

In my opinion, the best way to practice is with a trusted friend. In a no-judgment zone, state your elevator pitch. Do this until you get it right 10 times in a row. It’ll be hard at first, but this experience will greatly improve your confidence.

Don’t rush through your elevator pitch. After stating one or two lines, take a deep breath and collect yourself.

Not only will this calm you down, but it’ll also help you think of your next lines.

Start Your Elevator Pitch From Scratch

Get a blank piece of paper, Word or Google Doc, flash cards, or pull up a notepad app on your phone.

This is where you’ll record the first draft of your elevator pitch.

What Should I Include In My Elevator Pitch?

Generally, there are three critical aspects of a two-minute elevator pitch. It’s best to first create the two-minute pitch and then cut it down for the shorter versions.

You’re going to include these four elements:

• Top-line introduction
• What I’ve Done
• What I’m Doing
• Where I Want to Go

You can order these parts in your elevator pitch any way you like. I recommend prioritizing the things you want people to remember.

You might get interrupted during your elevator pitch, so order it according to importance.

What does each part mean?

Part 1: The Introduction

This section is straightforward. In one or two sentences, what are you best known for? What do you want people to know you as?

This can include:

• Your professional role

For example: Computer engineer , developer, political assistant, manager of operations, chief executive officer, head accountant, founder

• Informal title

For example: Entrepreneur, writer, mentor, journalist

Then, put your introduction together:

I’m Jason Patel, the founder of Transizion, a college and career prep company with a 100% client satisfaction rate. We help students get into the top schools in the country.

Hey, I’m Sean McVay. I serve as a head developer at GSOT IT Systems. I’m also a mentor to 11 young men who aspire to become business leaders .

Get personalized advice!

Part 2: what i’ve done.

This is where you’ll mention pertinent qualifications from your academic or work history.

Hint: If you’re several years out of school, there’s no need to mention academic history.

Before beginning this section, think about whether you need to custom-tailor your elevator pitch for a specific industry. This is important if you’re:

• Applying for an internship or job
• Meeting professionals at an industry event
• Networking with investors who want to know more about your background

Otherwise, you can mention top-line or sweeping aspects of your background.

In this section, you can include:

• Past job duties
• Career-defining moments
• Accomplishments or projects you’re proud of
• Numbers, figures, and percentages that highlight your successes
• Results you’ve procured
• Companies you’ve worked for and with
• Certifications and/or degrees earned
• What drives and motivates you
• A personal story that represents you well

Now, let’s combine this part with the intro (Part 1). The bolded parts are what we added:

For example:

Hi, my name is Jason Patel, and I’m the founder of Transizion, a college and career prep company that features a 100% client-satisfaction rate. We also donate a portion of profits to veterans and young professionals in need of college and career help. I am a graduate of the George Washington University with a degree in political communication. I have served as a college coach for several years. My work has taken me to cities across the world, where I’ve helped students and professionals with college applications, writing, professional branding, and job searching.

Here’s another example:

Hey, I’m Sean McVay. I serve as a head developer at GSOT IT Systems. I’m also a mentor to 11 young men who aspire to become business leaders. I’ve worked on building AI systems for creative purposes, such as musical instruction and autonomous learning. In the past, I’ve also built highly responsive websites for major e-commerce platforms in the apparel and electronics industries.

Part 3: What I’m Doing

In this section, you’ll mention what you’re working on right now. This can include work, major projects, dissertations, or earning a degree or certification.

It’s best to communicate qualifications that relate to the industry you’re pursuing.

In other words, don’t talk about your interpersonal qualifications when you’re seeking a position as a financial analyst. Instead, mention your ability to work with numbers, balance tasks, and provide recommendations to clients.

Hint: If you’re looking for a job, try to avoid the generic-sounding “Currently seeking a position.” Instead, discuss how you’re sharpening your skills while looking for work.

If you’re a professional, you can discuss the following:

• Current job duties
• Projects you’re working on
• Clients or industries you serve
• Skills you’re sharpening
• Initiatives keeping you busy

If you’re a student, discuss the classes, major, or projects you’re working on.

Let’s combine this section with the two previous sections – the Intro (Part 1) and What I’ve Done (Part 2). Again, the bolded parts are what we added:

Hi, my name is Jason Patel, and I’m the founder of Transizion, a college and career prep company that features a 100% client-satisfaction rate. We also donate a portion of profits to veterans and young professionals in need of college and career help. I am a graduate of the George Washington University with a degree in political communication. I have served as a college coach for several years. My work has taken me to cities across the world, where I’ve helped students and professionals with college applications, writing, professional branding, and job searching. Our customers love us, and our instruction and tutoring work. We’re a growing brand that has sent students to the best schools in the country, including Stanford, NYU, UC Berkeley, and Carnegie Mellon. I work with my team to design college mentorship, college application, and career success boot camps that help our students succeed. We pay strong attention to customer service and make sure that our families have the resources and access to thrive during the stressful college process. I make sure each student partners with an awesome college mentor who will him or her with college planning, essays, and narrative building. We also serve college students and professionals who need help with finding internships and jobs. We’re the best at resume critiques, building interview skills, and professional brand building. It’s my job to make sure our product is the best in industry. I’m always building my management and marketing skills. I want students and families to know that we want to solve their problems, so I’m improving my SEO skills to ensure website visitors know they can reach out to us if they have questions. Although I’m a leader, I know I’m a work in progress.

Hey, I’m Sean McVay. I serve as a head developer at GSOT IT Systems. I’m also a mentor to 11 young men who aspire to become business leaders. I’ve worked on building AI systems for creative purposes, such as musical instruction and autonomous learning. In the past, I’ve also built highly responsive websites for major e-commerce platforms in the apparel and electronics industries. Currently, I’m building customer portals to bring retail, brick-and-mortar businesses online. It’s a challenging project, but I’m thankful for it. I get a chance to learn more about transferring memberships from a point-of-sale system to the online gateway system. We’re working to integrate Stripe, a payment platform, to our website so our customers can purchase their products online. So far, we’ve grown 14% from last year and are looking to grow 50% over the entire year. Better yet, I’m also working to integrate the payment system to the logistics gateway. You know what that means? We’re working on delivery! During the summer and holiday seasons, our customers across the state will be able to purchase products and have them delivered within a specific window. No more waiting in lines. That’s what I love doing. Growing businesses and helping them acquire customers.

Part 3: Where I Want to Go

In this final section, you’ll discuss your goals. You can elaborate on your goals in the following windows. This will help you simplify your goal setting.

1. Short-term goals (within 3 years) can include:

• Switching fields
• Getting your first job
• Starting business
• Graduating from college
• Finishing a book

2. Intermediate-term goals (within 5-7 years) can include:

• Finding your place within an industry
• Starting and publishing a study
• Climbing the managerial ladder
• Starting a family
• Growing a business
• Raising venture capital
• Training to join a new industry
• Going back to college

3. Long-term goals (7+ years)

• Joining the C-suite
• Getting your business acquired
• Raising your kids
• Writing an autobiography

If you’re planning on creating your elevator pitch for professional networking events in an industry you want to stay in, choose goals that relate to the industry.

Picking irrelevant goals runs the risk of coming off as uninterested or unmotivated.

Let’s combine this section with the three previous sections – the Intro (Part 1) and What I’ve Done (Part 2), and What I’m Doing (Part 3). As usual, the bolded parts are what we added:

Hi, my name is Jason Patel, and I’m the founder of Transizion, a college and career prep company that features a 100% client-satisfaction rate. We also donate a portion of profits to veterans and young professionals in need of college and career help. I am a graduate of the George Washington University with a degree in political communication. I have served as a college coach for several years. My work has taken me to cities across the world, where I’ve helped students and professionals with college applications, writing, professional branding, and job searching. Our customers love us, and our instruction and tutoring work. We’re a growing brand that has sent students to the best schools in the country, including Stanford, NYU, UC Berkeley, and Carnegie Mellon. I work with my team to design college mentorship, college application, and career success boot camps that help our students succeed. We pay strong attention to customer service and make sure that our families have the resources and access to thrive during the stressful college process. I make sure each student partners with an awesome college mentor who will them him or her with college planning, essays, and narrative building. We also serve college students and professionals who need help with finding internships and jobs. We’re the best at resume critiques, building interview skills , and professional brand building. It’s my job to make sure our product is the best in industry. I’m always building my management and marketing skills. I want students and families to know that we want to solve their problems, so I’m improving my SEO skills to ensure website visitors know they can reach out to us if they have questions. Although I’m a leader, I know I’m a work in progress. Eventually, I want to grow Transizion into the foremost college and career prep company in the world. We’re going to be a force in closing the Opportunity Divide in America. The robots are coming. Automation is coming. It’s my job as an entrepreneur to prepare my customers and the greater public for the challenges ahead. An additional goal is to increase our product offering and expand the network of college and career mentors that we hire. Our brand should precede us – people should know that our name stands for excellent customer service and outstanding mentorship. Previous generations fought wars, totalitarianism, and fascism. Our generation’s job is to fight the Opportunity Divide. I want to become a leader that changes people’s attitudes toward the class divide in America. Only we can save the country. Only we can save each other.

Hey, I’m Sean McVay. I serve as a head developer at GSOT IT Systems. I’m also a mentor to 11 young men who aspire to become business leaders. I’ve worked on building AI systems for creative purposes, such as musical instruction and autonomous learning. In the past, I’ve also built highly responsive websites for major e-commerce platforms in the apparel and electronics industries. Currently, I’m building customer portals to bring retail, brick-and-mortar businesses online. It’s a challenging project, but I’m thankful for it. I get a chance to learn more about transferring memberships from a point-of-sale system to the online gateway system. We’re working to integrate Stripe, a payment platform, to our website so our customers can purchase their products online. So far, we’ve grown 14% from last year and are looking to grow 50% over the entire year. Better yet, I’m also working to integrate the payment system to the logistics gateway. You know what that means? We’re working on delivery! During the summer and holiday seasons, our customers across the state will be able to purchase products and have them delivered within a specific window. No more waiting in lines. That’s what I love doing. Growing businesses and helping them acquire customers. In that vector, I do want to start my own marketing company in the next 3-5 years. The company would focus on bringing complete marketing solutions to small and large businesses. Solutions would include email marketing, website building, social media branding, and all forms of inbound and outbound marketing. Assembling a brand around our products is the dream. Hey, maybe we can create plug-ins and software to compete in the SaaS space. To be honest with you, another goal of mine is to travel. I’ve been working so hard over the years that I think a few months of exploring new cultures and perspectives would be healthy for my professional growth. I’ve been thriving in this bubble, but it’s important to expand my reach. This will help me further develop my vision.

More Elevator Pitch Examples

A young professional in Washington, DC:

My name is Mandy. I’m a legislative aide at the United States Capitol. I spend much of my time corresponding with constituents and aides from other offices on a wide range of issues. I graduated from the George Washington University with a political science degree. I’m planning on attending part-time graduate school to pursue a master’s in health administration. Eventually, I want to work as a lobbyist for healthcare issues. I want to help expand Medicaid and lower the cost of prescription drugs.

From an MBA at Carnegie Mellon:

I’m Ben, and I attend Carnegie Mellon, where I’m pursuing a master’s in business administration. Two summers ago, I interned at AT&T. This past summer, I interned at Verizon, where I learned about operations management, human resources, and project management. I want to stay in the communications technology sector because I know I can build a wide range of operations-related skills here. Right now, I am also studying for my PMP, so that’s taking up a lot of my time. My hope is to leverage it for opportunities in the tech sector – I want to lead teams to success.

This one’s from an analyst:

Hey there, I’m Dom. I work as a financial analyst for Goldman Sachs. Since my goal is to become an investment banker, I’m putting in long hours helping my wing with investment decisions. Right now, I’m getting a lot of practice with analyzing data in the energy sector. This job is demanding, and so are my colleagues. The opportunity has given me the chance to improve my communication and self-management skills. I want to stay in the financial sector because I love numbers. Down the road, I’d like to work in venture capital or start my own investment-banking firm. I’m setting up the foundation for my dream by networking with established investors who can give me access to their connections.

From a mother entering the full-time workforce after raising children and working on side projects:

Hello, I’m Cynthia. For the past 10 years, I’ve worked with over 40 clients – from small businesses to law firms – helping them with their graphic design needs. I’m a skilled designer who can create infographics, brochures, booklets, covers, magazines, and branding assets from scratch. I have the self-discipline to work remotely and address client needs in a timely manner. I always beat deadlines – it’s a part of my personal creed. Whether clients need help with Photoshop or InDesign, I’m your girl. I know how to create design assets that work for customers.

An artist who wants to develop his skills:

My name is Nick. As the founder of Nick’s Art & Graphics Studios, I bring over 5 years of experience in all kinds of photography. I’ve worked weddings, galas, diplomatic occasions, and sporting events. To be a skilled photographer, you need to know lighting, lens, and direction. But the most important thing is patience. Getting the right shot is never easy, but I have the experience to give you photos you’ll love. I want to develop my expertise in multimedia so I can improve my product offering to customers. That’s why I’m learning Adobe After Effects to learn more about motion graphics. I’ve also hired two assistants and an intern to help me create beautiful media for my clients. I want to help them convey their brands to the world. Eventually, I’d like to become the dominant media company in my city. I want to become the go-to resource for anyone, from students to professionals, who needs help with creating beautiful media. We’re expanding right now, so I’m doing all I can to better my skills.

From a student:

Hi, I’m Megan. Right now, I’m pursuing a degree in psychology from Ohio State. My coursework includes child and criminal psychology. To supplement my studies, I’m interning as a child-care specialist with Hope for Kiddos, where we work with students individually by talking about their problems at home and bettering their interpersonal skills with team activities. I want to become a child psychologist because I love children and want to cultivate their young minds healthily. Hopefully, after putting in all my training hours, I can open up my own office. Down the road, I’d love to write a book on best practices for childcare psychologists and parents.

Advice from Professionals and Experts

We’ve taken the liberty to cite successful professionals and industry experts.

These opinions offer a first-person perspective on what makes a great elevator pitch.

Darshan Somashekar, founder of Minesweeper Challenge :

In the small time you have, make sure you tell a story. It’s important to capture someone’s attention and emotionally connect. Talk about the problem you’re hoping to solve, or the background on what motivates you. Ask if your audience can relate. If you can hook them to your story, you’re setting yourself up to succeed

Melissa Richards, vice president for communications and enrollment management at Sweet Briar College:

An elevator pitch is called that for a reason. If someone in an elevator asked you about your organization, what would you say in the 20-30 seconds before you reached your floor? Your reply needs to be branded, use plain speech and flow like dialogue. Content basics include what your organization does, how it does it differently than others, for whom and where. The listener must understand all those things without asking for clarification. Avoid complex and run-on sentences, jargon and acronyms. Emphasize your organization’s brand pillars, brand personality and competitive advantages. Practice reading it out loud dozens of times to internalize it but use your own speaking pace, intonation and natural breaks and breaths. It should not sound memorized.

Brian Lim, CEO of iHeartRaves , who appeared on Shark Tank and received deals from Mark Cuban and Daymond John:

If possible, get proof of concept before pitching. We focused on building our business without any outside funding for many years before pitching on Shark Tank and the numbers we presented validated our business better than anything I could say. Know all key metrics around your business and be ready to answer all the basic questions. Shark Tank had a standard pitch format. Two minutes to pitch the Sharks and to be as entertaining as possible and then it jumps into Q&A for hours. We did excellent on the pitch and Q&A by preparing and doing mock pitches and Q&A’s. We presented our success and showcased that we were ready to scale. I had to imagine myself as an investor and check off boxes that I would want to see if I were going to invest money into a company.

Zach Bellas, an American musician, producer, writer, and founder of SMB Records :

Make it relatable – This is a particular problem for musicians. They want to throw out a hundred genres and artist they have the slightest resemblance to and end up confusing everyone they pitch with an endless barrage of information. Make it fun. – People respond to good energy, so it’s not just what you say but how you say it. Put yourself in a good mood, make strong eye contact and speak genuinely from the heart. At the end of the day that is what people buy into.

Laura Prestwich, client coordinator and lead copywriter at Fuze Branding :

Crafting an elevator pitch can be tricky. I think people often want to fall into the trap of using industry buzzwords, and those don’t always translate well outside of industry insiders. Use plain language. What problem are you solving or what barrier are you smashing? How are you doing that in a unique and personal way?

In order to answer those questions, you have to know your target really well. Don’t be afraid to craft multiple elevator pitches based on a specific target or goal. Just like your resume should be specific to the company and position you’re targeting, your pitch should be personal too.

Joy Altimare, chief engagement and brand officer at EHE :

Capture their attention from the first sentence. Studies show that most people remember what you say at the beginning and the end of the conversation. So, you want to start strong and immediately answer the question: “Who are you” and “what makes you different” than others in your field or with your background. You want to establish a relationship with the other person while delivering a firm understanding that you’re the best option for the opportunity/role.

Creatively establish your qualifications by leveraging the art of storytelling. For me, it’s not interesting when someone just list their background and previous roles; I love it when someone can demonstrate the connective tissue between the experiences and can express a common theme that sums up their experiences. So, when you walk away, you leave the person with a very positive – and memorable – expression.

End with a focus on them – the listener. You’ve told them about you, now tell them how you can help them. This demonstrates that you’ve either 1) done a little homework or 2) you understand their category and can quickly access their key issues and provide tangible action items to help them succeed. This will round out the conversation and lean towards a great partnership.

Dr. Kara Fasone, co-founder and Chief Wellness Officer at  Wise & Well Academy :

Your elevator pitch will not stay the same! In fact, you should adapt it based on the situation. So, an elevator pitch I use at an internal networking event will be slightly different from the one I use at an industry-specific conference which will also be different from the one I use at a leadership retreat.

Spend 3 minutes reviewing and updating your elevator speech each time you sign-up for a new event that requires use of your pitch. This allows you to ensure your spiel is relevant while providing an opportunity to practice, practice, practice.

The key is to get to a point where your pitch sounds conversational and unrehearsed. You don’t want to come off as scripted and disingenuous as you’re meeting new people.

Rich Franklin, president of KBC Staffing :

Unless you are certain of your audience and their precise level of comprehension, don’t throw too much new information at them. Too much industry-specific, technical jargon or less-than-universal acronyms can cause mental saturation. Having industry expertise is great but make sure to demonstrate it without sacrificing clear communication.

Make sure your value proposition, customer segments, monetization strategy, and differentiators are easily understood – Clearly describe a) what you do, b) who you do it for, c) how you make money doing it and d) what makes you special or prevents someone else from doing the same thing.

Depending on your audience and the situation, you may not bring up all these areas in your short elevator pitch but you should know how to clearly explain them all. If you explain it to your grandmother and she doesn’t “get it,” your pitch might need some work. If you pitch it to twenty potential cofounders and none of them “get it,” your pitch definitely needs work.

Gennady Litvin, attorney at Moshes Law :

There’s a tendency to ramble and rush when giving an elevator pitch because the time allotted is so short but don’t. Instead, take your time and make sure you’re speaking clear enough so they can understand what is being said. You’ll find that rushing through it does more harm than good.

What’s the point of pitching them if they can’t even follow what you’re saying? Be concise with your message, this is easy if you understand what you sell, who you’re selling to, and how it benefits them as I stated before. And be conversational, even though this is a pitch find a way to include them and turn this pitch into a conversation. Pitches only last for about 30 seconds but a conversation can go on for hours.

Marina Shumaieva, co-founder and CTO of CruiseBe :

The main thing in this short pitch is practice. You should work on speed, intonation, readiness to respond to questions and interruptions. As for the proper construction of sentences describing your company, I’d like to recommend you a good game practice. Write down 5-10 large companies that were founded as startups. Try to write one-sentence pitches that could be the basis of their elevator pitches. Then try to find examples of pitches and compare the results.

Conclusion: How to Craft an Amazing Elevator Pitch

The elevator pitch, also known as the elevator speeech, is one component of successful networking . It will help you network confidently. When giving your elevator pitch, stand up straight, give a firm handshake, and look your partner in the eye.

Keys to crafting an excellent elevator pitch include practice, organization, and discipline. Take your time, take it slow, and start from scratch.

Last, be sure to include pertinent information in your elevator pitch. Stick to the important facts and elements of your story.

Good luck! Let us know if you have any questions.

Learn how we can help you with college and career guidance! Check out our YouTube channel!

Click Here to Schedule a Free Consult!

Set a foundation for a successful career and pursue the best professional opportunities.

• Ethics & Honesty
• Privacy Policy
• Join Our Team

(732) 339-3835

[email protected]

• Get Unlimited Access

• See All Courses >
• SUCCESS STORIES

• GET YOUR FREE LINKEDIN HEADLINE SCORE >>

• GET YOUR FREE RESUME SCORE >>

• GENERATE YOUR JOB-WINNING COVER LETTER >>

• FIND ANY CONTACT’S EMAIL ADDRESS >>

• ResyMatch.io Scan and score your resume vs. any target job.
• ResyBuild.io Build a job-winning resume using proven templates and advice.
• CoverBuild.io Have AI generate a personalized, job-winning cover letter in
• HeadlineAnalyzer.io Transform your LinkedIn headline into a job-generating machine.
• ResyBullet.io Scan, score, and upgrade your resume bullets.
• Mailscoop.io Find anyone’s professional email address in seconds.
• The Job Search Email Playbook Our 100+ page guide to writing job-winning emails.
• Value Validation Project Starter Kit Everything you need to create a job-winning VVP.
• No Experience, No Problem Learn how to change careers with no experience.
• The Interview Preparation System A proven system for job-winning interview prep.
• The LinkedIn Launch Formula A proven system for six-figure success on LinkedIn.
• See All Blog Posts Check out all of our job search articles & posts.
• HeadlineAnalyzer.io Scan your LinkedIn Headline and turn it into a job-generating machine.
• LinkedIn Profile Optimization Our comprehensive guide to optimizing your LinkedIn profile.
• LinkedIn Headlines Learn how to write a crazy-effective LinkedIn headline.
• LinkedIn Profile Picture Learn how to create a job-winning LinkedIn profile picture.
• LinkedIn About Section Write a job-winning About section (with examples!)
• LinkedIn Cover Photos Learn how to create a job-winning LinkedIn cover photo.
• GET YOUR FREE LINKEDIN HEADLINE SCORE >>
• ResyMatch.io Scan your resume and turn it into a job-generating machine.
• ResyBuild.io Build a beautiful, job-winning resume using recruiter-approved templates.
• Resume Examples Check out example resumes for a range of job titles and industries.
• How To Write A Resume Learn how to write a resume that actually wins job offers.
• Resume Summaries Our guide on writing a job-winning resume summary.
• Resume Tips & Action Words 175+ tips & examples to supercharge your resume.
• GET YOUR FREE RESUME SCORE >>
• CoverBuild.io Use our tool to generate a personalized, job-winning cover letter in
• Cover Letter Examples Check out example cover letters for a range of job titles and industries.
• How To Write A Cover Letter Learn how to write a cover letter that actually wins job offers.
• Cover Letter Templates Check out our proven, job-winning cover letter templates.
• Addressing A Cover Letter Learn how to start a cover letter the right way.
• GENERATE YOUR JOB-WINNING COVER LETTER >>
• Mailscoop.io A tool to help you find anyone’s professional email in seconds.
• How To Get A Job Without Applying Online Our flagship guide for effective job searching in today’s market.
• How To Network Our comprehensive guide on learning how to network.
• Tips For Better Networking Emails 6 tips for writing networking emails that actually get results.
• What To Ask In An Informational Interview 10 great questions to ask during a networking conversation.
• FIND ANY CONTACT’S EMAIL ADDRESS >>
• How To Prepare For Interviews Our proven preparation framework for turning more interviews into offers.
• How To Create A Job-Winning Interview Presentation Learn our “silver bullet” Value Validation Project presentation strategy.
• Interview Questions & Answer Examples Job-winning example answers for common interview questions.
• What To Wear To An Interview A simple guide to dressing for the job you want.
• How To Write A Job-Winning Thank You Note Learn how to write a post-interview thank you that wins job offers.

How to Deliver A Strong Elevator Pitch (+5 Examples)

• LinkedIn 10
• Pinterest 1

An elevator pitch can be a powerful tool. It can help you strike up conversations with like-minded professionals, set the tone for a successful interview, and even help make connections that lead to landing your dream job .

But, before any of that, you have to know how to craft an elevator pitch that’s above average. One that captures and holds the attention of complete strangers. One that makes people think, “Hey! I want to know more about this person!” And, trust me, that takes some work.

So, in this post, I want to show you how to prepare and deliver your very own winning elevator pitch! First, I’ll answer some common questions you might have like:

• What is an elevator pitch?
• When do you need an elevator pitch?
• What makes for a poor elevator pitch?

Then, I’ll give you a step-by-step formula to help you know what to write for your elevator pitch. And to finish things off, I’ll show you 5 examples you can use for inspiration and share some tips on how to best deliver your elevator pitch for maximum results.

Let’s get started by jumping into that first question now!

What Is An Elevator Pitch?

An elevator pitch — sometimes referred to as an elevator speech — is a short, 30-60 second summary about who you are, what you do for work, and (ideally) why the person you’re talking to should be interested in continuing a conversation with you.

As you may know, it’s called an elevator pitch because you should be able to say it in the amount of time you’d ride an elevator from one floor to the next with another person.

When Do You Need An Elevator Pitch?

Your elevator pitch is for whenever and wherever you find yourself introducing yourself to new people in a professional setting.

The most common situations include:

• Career fairs
• Job interviews
• Networking events
• Professional conferences
• When meeting someone who works at your dream company

The Problem With Most Elevator Pitches

So many elevator pitches are just plain bad. You know the kind. They tend to sound like a sleazy attempt to either sell you something or trick you into feeling impressed. Yuck!

And, so, I get it. If you’re used to hearing a bad elevator pitch, you’re bound to doubt whether writing your own can actually help you advance your career. Luckily, the elevator pitch I’m going to teach you how to write won’t sound like the bad ones you may be used to hearing.

But before I share that formula, I want you to know exactly what we’re aiming to avoid. Here are common problems with most elevator pitches:

There’s no objective. Your elevator pitch should have a purpose. Maybe it’s to make new connections. Maybe it’s to find out about job opportunities. It doesn’t matter. Just make sure your goal is clear so it doesn’t sound like you're rambling.

They’re too vague. If your pitch can be said word for word by one of your colleagues, it’s no good. It needs to sound unique to you. And that can’t be accomplished without personal details of your experience.

They’re too “I” focused. Few people will want to hear you talk on and on about yourself. That’s just not how most people are wired. If you talk exclusively about yourself from start to end, you risk losing the other person’s attention.

They leave no room for follow-up conversations. There’s nothing worse than an awkward pause following your pitch. But if you don’t make continuing the conversation easy, it’s almost guaranteed.

Alright, now that you have an idea of what not to do, let’s take a look at what you should do!

How To Craft An Elevator Pitch

You likely already have some kind of elevator pitch. Think about it. It probably sounds something like, “I’m a [job title] at [name of company].” But you and I both know you can do better than that!

So, here’s how you prepare an elevator pitch that grabs attention and effectively makes you the type of person others want to know more about.

Step 1: Establish Your Foundation

Start with a greeting and a basic summary of what you do. This includes your job title, where you work, and a few of your major responsibilities.

Step 2: Decide On An Objective For Your Elevator Pitch

Now, think of what you hope to accomplish with your elevator pitch. You don’t necessarily need to state this explicitly in your pitch. But it’s important to get clear on this because everything else will center around your objective. Are you just trying to make connections? Answer common interview questions ? Or impress someone who could help you get your foot in the door at your dream company?

Step 3: Share Your Work Related Experience Or Interests

With this step the goal is to set yourself apart from the other people who have the same job title as you. What’s something you worked on recently that you’re proud of and supports your objective? If you’re just getting started in your career, get specific about what interests you about your field. Sharing this information will help the other person start thinking of more specific ways to help or relate to you.

Step 4: End With A Question Or Call To Action Related To Your Objective

Your elevator pitch is essentially a conversation starter. But you have to make sure the other person knows that. End your elevator pitch with a call to action or question that’s related to the objective you decided on in step 2.

Step 5: Put It All Together And Edit

What you end up creating the first time might not be perfect. But it doesn’t need to be. Take the time to edit your elevator pitch and view it as a work in progress. Over time and in different contexts, the content of it will change.

5 Elevator Pitch Examples

I know creating a good elevator pitch may be easier said than done. So, here are some examples you can use for inspiration!

Example #1: The “Recent Grad” Pitch

“Hi! Nice to meet you. I recently graduated from college with a degree in computer science with a focus in machine learning. I’m particularly interested in how machine learning can be used in the healthcare industry, which is why I’m looking for a job as a software engineer at a health tech company. Do you know anyone at this career fair I should speak to?”

Example #2: The “Perfect Hire” Pitch

“Hello! I’m a Social Media Manager at XYZ, Inc. where I work directly on using social media platforms like Instagram and LinkedIn to build brand awareness and convert our followers into buyers with engaging content and ads. Our most recent Facebook ad campaign had a conversion rate of 10%, which, as you know, is above average for our industry. I’m now hoping to align my expertise in social media marketing with my passion for environmental activism at a company like yours.”

Example #3 – The “Open to Opportunities” Pitch

“Hey! Nice to meet you. I’m an Outbound Sales Representative for ABC, a B2B SaaS company, out in New York City that specializes in providing software solutions for small businesses. I recently collaborated with a company like yours to help increase their customer retention rate by 6%, resulting in an increase in profits by 65%. Since then, I’ve actually become fascinated with your industry. Would you be open to setting up a quick call for us to discuss any opportunities you have for someone with my skill set?”

Example #4 – The “Just Making Connections” Pitch

“Hey! I’m glad we’re finally able to connect! As you know, I’m an SEO Analyst at XYZ, Inc. I’m really impressed with the work your company has done recently, which is why I’m hoping to see if I can get your perspective on a new idea I have. I’d love to help you out with anything you’ve been working on in exchange. If you’re up for it, let me know some times that work for your schedule next week.”

Example #5 – The “Unexpected Meeting with Someone at Your Dream Job” Pitch

“I’ve been following your company for a few years now and really admire your mission and commitment to the quality of your product! I’ve actually been a Product Manager at XYZ, Inc. for the past 2 years where I’ve had the opportunity to lead 4 cross-functional teams to develop a series of products for FinTech companies. I’d love to learn more about your experience and, if it’s okay with you, stay in touch in case you hear of any open roles in the future!”

General Tips For Delivering Your Elevator Pitch

Preparing a good elevator pitch is only the first part. The real power of it comes from how you deliver it. Here are some general tips to help you deliver your elevator pitch effectively:

Keep it brief. Remember, you should be able to deliver your elevator pitch in about 30-60 seconds. That means there’s no room for rambling on about every detail of a career. Stick to the key points that work towards the objective you established in the step-by-step formula.

Don’t speak too quickly. While your pitch should be brief, by no means should the other person think you’re rushing through it. Practice until you can deliver the pitch at a comfortable pace that’s natural and easy for the other person to follow.

Adapt the tone and content to fit each situation. Make sure to adapt the tone and content of your pitch to the situation. If you have more than one objective, that probably means you’ll need to plan more than one elevator pitch.

Pay attention to your body language. How others perceive your pitch isn’t just based on what you say. Your body language is also important. Stand up straight with confidence. Smile. Use gestures to show your enthusiasm and friendliness.

Have your business card ready. You or the other person may not have time for a full conversation after you deliver your elevator pitch. So, plan ahead and make it easy to continue the conversation later on by having a business card readily available so they can contact you again in the future.

Practice. This is the most important tip I can give you! Practice your elevator pitch over and over again until it feels natural. You can rehearse the pitch by talking to yourself in the mirror or by acting out a scenario where you’d use your elevator pitch with a friend.

Final Thoughts

Your elevator pitch may only last 60 seconds, but it could lead to connections and opportunities that last for years to come. Spend some time making it great by following the advice here, and be sure to use it the next chance you get!

If you'd like to learn more about adding value to relationships and setting yourself apart from the competition, check out how to create a successful Value Validation Project !

• Connect on LinkedIn
• Follow me on Medium
• Follow me on Instagram

Austin Belcak

Austin is the founder of Cultivated Culture where he helps people land jobs without connections, without traditional experience, and without applying online. His strategies have been featured in Forbes, Business Insider, & Fast Company and has helped people just like you land jobs at Google, Facebook, Amazon, Apple, Microsoft, Twitter, & more.

LEAVE A REPLY Cancel reply

You must be logged in to post a comment.

Most Popular Posts

YOU’VE SEEN AUSTIN IN

WHAT CAN I HELP WITH?

Welcome Back To Cultivated Culture!

Log into your Cultivated Culture account using one of the options below:

You have exceeded the maximum number of phone messages in a 24 hour period. We limit the number of times you can request security codes in order to protect your security. Please try again later or /contact">contact us for assistance with accessing your account.

Forgot your password? Click here to reset.

Need a free acount? Click Here To Sign Up

By logging in, you agree to Cultivated Culture's Terms of Use , Privacy Policy , and agree to receive email updates.

One Free Account, Four Job-Winning Tools

Sign up for a free Cultivated Culture account and get access to all of our job search tools:

Your Bullet Score is:

Sign up for a free Cultivated Culture account to get the full breakdown of your bullet along with suggestions for improving it:

Sign Up To Save & Export Your Resume

Sign up to create, save, and export your resume and get access to our suite of job search tools!

Sign Up To Get More Free Email Searches

Create a free account to unlock more email searches and get access to all four of our job-winning tools:

Your Headline Score is:

Sign up for a free Cultivated Culture account to get the full breakdown of your headline along with suggestions for improving it:

Already have an acount? Click Here To Log In

We Just Need You To Verify Your Email.

We just emailed you a 6-digit code. Please check your email and enter it below.

Note: Your progress will not be saved until your email is verified. Closing this pop up or window might cause you to lose your progress.

Invalid Code

Choose one of the options below to get the verification code we sent you!

We'll need you to verify your email address before you're able to unlock free scans.

We'll need you to verify your email address before you're able to unlock free templates, saves, and exports.

We'll need you to verify your email address before you're able to unlock free email searches.

We sent a verification code to your email, all you have to do is paste that code here and submit to get full access!

Looks Like You Still Need To Verify Your Email Address!

Whoops! Looks like you still haven't verified your email address. We'll need you to do that before granting free, unlimited access to our tools.

If you can't find the original verification email, click the link below and we'll send a new one:

Sent! Please check your email.

Oops you've hit your credit limit..

Looks like you've used all 10 of your free credits for the month. Your credit limit will refresh in days. You can learn more about your credit limit here.

Want to stop worrying about credits?

Sign up for our Unlimited plan to get instance unlimited access to all of our jon search tools for one low price. Click below to learn more:

Go Unlimited!

Change plan.

Upgrade to get unlimited access to our full suite of tools to help you craft personalized job application materials in 15 minutes (or less!).

Go Unlimited (& Save 10%)!

Upgrade to get unlimited access to our full suite of tools to help you craft personalized job application materials in 15 minutes (or less!), and 10% off our regular pricing thanks to your friend :

Your Unlimited plan comes with...

Unlimited access to 6 of our job search tools

Unlimited AI optimizations and generations

200 Mailscoop searches per week

No obligations - cancel any time

By clicking "Upgrade My Plan," you agree to Cultivated Culture's Terms of Service and Privacy Policy

By clicking "Change Plan," you agree to Cultivated Culture's Terms of Service and Privacy Policy

Confirm Your Plan Change

Here is a summary of your plan change:

Current Plan:

Please note the following for plan changes:

Your new plan and rebill date will be effective immediately

The number above depict retail plan pricing, any adjustments or credits will be available in the Invoices section of your Billing tab

If you're moving to a lower cost plan, the difference will be credited to your account and applied towards your next payment

By clicking "Confirm Plan Change," you agree to Cultivated Culture's Terms of Service and Privacy Policy

Unlimited Plan Upgrade

Change payment method.

Promo code has been applied to your purchase!

Note: This is a monthly subscription, your card will be automatically charged every month until you cancel your plan.

Terms of Use | Privacy Policy

(C) 2024 Cultivated Culture

Note: You will not be charged for updating your credit card using this form. After your new card is added, you will be billed on the date of your next billing cycle.

Upgrade Complete!

You are officially a

Unlimited Member

Invoice Details

Paid Today:

Start Date:

Subscription:

Next Bill Date (Est.):

Note: This receipt and future invoices will be available in the Billing Tab of your Account Dashboard .

Do You Want To Secure Your Account?

Increase your account security with one of our multi-factor authentication options:

Choose An Authentication Method

Awesome! Let's make your account more secure.

Choose your preferred authentication method:

Text Message Authentication

Enter the phone number that you want to use to set up text-based authentication for your account:

Text Message Verification Code Sent!

Please check your phone for verification code and enter below:

Email Verification Code Sent!

Please check your email for verification code and enter below:

No problem, we'll skip this for now. Do you want us to remind you to secure your account?

It's great to have you. We just have a few questions so we can personalize your experience with our tools:

• I haven't applied to any jobs yet and I am not sure where to start
• I know what types of jobs I am looking for and I have started applying or I plan to start soon
• I have been applying to jobs for 3 months or longer, but haven't gotten the results I'd hoped for
• Get a job in the same industry I currently work in
• Switch careers and get a job in a new industry
• Get promoted at my current company
• Improve my resume
• Improve my cover letter
• Enhance my LinkedIn presence
• Find jobs that I am compatible with

Every other Tuesday, you’ll get actionable tips to land your dream job.  Subscribe

• Job Interview Tips

9 Elevator Pitch Examples to Ensure You Stand Out

You know the concept of an elevator pitch: a short, braggy speech you’re supposed to deliver in front of some big shot when you inevitably wind up in an elevator with them for 30 seconds.

Nowadays, it’s like an automated, generic LinkedIn message. It’s inflated, overly self-promotional, and incredibly outdated. This kind of approach just doesn’t resonate in today’s business landscape.

So what do you do if you need an elevator speech? You have hopes to sell yourself, land a job, get a client, or sell a product.

Well, you need to learn a better way to create and present an elevator pitch. It doesn’t require a lot of work, only a new angle.

In this article, we’ll talk about:

• What’s an elevator pitch and how to make it
• What a modern-day elevator pitch should include
• Elevator pitch examples for different situations
• The key to writing an elevator pitch that stands out

Don’t waste days compiling overused interview techniques. Get original answers to every single question you could expect.

Shifting the Perspective on Elevator Pitches

An elevator pitch or elevator speech is a 30–60-second long speech that informs listeners about you, what you do, and why it’s relevant to them — whether you’re trying to sell a product, services, or yourself as a candidate for a job.

You can use it to quickly introduce yourself in a job interview, at a job fair, during conferences, networking events, or other semiformal job-related gatherings.

But like we said, the standard elevator speech is slowly becoming outdated because people make it sound salesy and robotic.

This is why there’s a shift of perspective: the modern-day elevator pitch should be conversational, natural, and focused on human connection and authenticity. Otherwise, it might not have the power you’re expecting.

You should still introduce yourself, state what you do, what your mission is, and hint at how someone could benefit from that. But your main goal is to get the conversation started, so both parties (you and the person you’re speaking to) can exchange ideas and see if there’s space for collaboration.

How to Create an Elevator Pitch: General Template

Before we begin, we’d like to point out that this article will walk you through the basic structure of an elevator pitch. Then it’ll show you how to adjust it for different purposes (for a job interview, a networking event, and other job-related social gatherings).

We’ll also provide specific examples based on different situations.

Here’s what the general structure of such an elevator pitch looks like:

A “hook” or an attention-grabber

Finding a relevant topic, a common pain point, or an interesting question could be a casual, natural conversation starter. This makes for a perfect hook or an attention-grabber for an elevator pitch.

From there, you can gently steer the conversation in the direction of your expertise and create an inviting atmosphere for people to share their experiences with you.

For example: Imagine you’re attending a seminar/conference about Google updates and how they affect content marketing. You can start a convo by mentioning an interesting initiative you took regarding content update best practices, and how it helped you keep the traffic during turbulent times.

You can expand then, mentioning what you do and how somebody could benefit from that. Potentially, a decline in traffic is someone’s pain point, and that person would be interested in what you have to say right away.

You could start a conversation by asking: “How did you fare after the last major update?” It’s a nice way to put them first and show curiosity about their situation.

Then, you could say something like “My last client’s blog traffic took quite a hit. At first, they were reacting the same way everyone else was, just kind of freaking out. Once I came on, we identified 5 specific things that could help them with authority and their traffic shot back up.” This would grab their attention and give them something to relate to. Plus, it would present you as the solution to the problem, and they would be more than interested to hear about the 5 ways to increase traffic.

Which brings us to our next step.

A quick explanation of what you do

In this part of your elevator pitch, you can speak more about your work and how you solve different pain points.

It shouldn’t be bragging, but an honest, realistic story about your relevant experiences. If you can back them with hard data (maybe one key accomplishment, because you need to be short), even better. You can also mention some of your biggest clients, your mission and vision, or any other relevant detail.

The space for questions

Every good elevator speech will leave enough room for the person you’re speaking with to ask questions. Perhaps they’ll ask for more details about your expertise and company. That would be the perfect opportunity for you to elaborate and show how you could potentially solve their problems and contribute to their success.

Perhaps they’ll ask for recommendations, be it for software, strategy, or people. That’s a nice way to start building relationships.

Or, someone might straight up ask you if you could help them because they’re facing the same problem, and then the case is closed. You “sold” yourself during the elevator pitch purely because you were able to strike up a valuable conversation and provide value.

The questions you ask

You can ask questions in your elevator pitch! We’re moving away from sales-dudes-bragging pitches. People don’t want to listen to the monologue you learned by heart and recited to five people in the room. They want authentic conversations now.

Use the opportunity to ask relevant questions to keep the conversation going.

You can ask about how their company is dealing with the topic at hand, if they heard about a recent event in the industry, or anything else that would help you connect with and understand the person you’re speaking with.

✅ Pro tip: Elevator speeches don’t have to follow the same pattern . The more your elevator speech sounds like a natural part of the conversation, the more success you’ll have. If you can make your elevator speech a chameleon, perfectly blended with the rest of the talk, people won’t recognize that you’re “pitching” anything. What they will recognize is your expertise and authenticity, and they’d be drawn to you.

Elevator Pitch Examples for Different Scenarios

Elevator pitch examples for a job interview.

If you’re looking for a job, you’ll likely hear “Tell me about yourself” in every interview. This is the perfect opportunity to bring out your elevator pitch and start a conversation.

Here’s how to create an elevator pitch for a job interview:

A recent graduate offering fresh perspectives and motivation to learn

A career switcher who shows transferable skills and eagerness to evolve, a seasoned professional highlighting vast experience and adaptability.

Elevator pitch examples for a networking event

Notice how these elevator speech examples will be a lot more conversational and a lot less rehearsed than the ones for job interviews. You should be as natural as possible when networking — focus on creating a connection first and a collaboration second.

An industry expert pitching unique insights and records of accomplishments

An aspiring leader focusing on the vision and leadership potential, an eager student highlighting the desire to learn more and make valuable connections, elevator pitch examples for social gatherings and other semi-formal situations, a freelancer discussing flexibility, bespoke solutions, and diverse experiences, a hobbyist-turned-professional conveying passion and talking about their unique journey., an introverted specialist emphasizing deep knowledge and precision in specific areas, elevator pitch examples: popular opinion vs. expert advice.

The internet is full of all kinds of advice — terrible, alright, and some that’s actually pretty solid. Let’s see if popular opinion moved away from seeing elevator pitches as highly structured, salesy, learned-by-heart pieces of text to deliver.

Zak7062 from Reddit said:

“I’m better at writing software than I am at writing elevator pitches” is what I usually go with. Usually, it gets a laugh and is a decent icebreaker that gets me more time to talk to them.

Career expert comments:

If the occasion is not too formal, this is the perfect icebreaker that will set a positive tone right away and start the conversation in the right direction. My immediate reaction would be to inquire more about this person’s coding skills, so I guess the hardest part of their job is done. But bear in mind this is just a hook, an ice-breaker, and not a real elevator pitch. So make sure to prepare at least a few bullet points describing your skills and the value you’d bring to their company. It’s cool to have such a nice ice-breaker, but you need to follow up with something substantial.

From ConsulIncitatus :

“My job is to make us look good and I do that by measuring results and improving them. That’s also good for the company. I’m the ears and mouth for my teams and occasionally the brain. I believe in servant leadership. I clear the path for my technical staff to build our vision for our products. I focus on their growth and that in turn grows us.”

One might argue that this is a nice overview of the duties of this person. But not me. There are 6 pieces of general information here that don’t reveal anything about the person’s skills and ability to accomplish results. Everyone who has a job has to measure results and improve them.

This, if heavily edited, could be the middle part of an elevator pitch where a person briefly explains what they do and their key skills.

In that case, the person would have to narrow down their choice of information. If they want to highlight they’re result-oriented, they need to pick an example of when they improved poor performance and back it up by % or $. If they believe in servant leadership, they need to quickly elaborate the principles. And so on.

Bottom line: Pick one or two key things/values/principles/achievements and prove them. Don’t list generalizations — you’ll risk blending in with every other candidate.

From Gordon Miller on Quora:

A mentor of mine taught me “a pitch is complete not when nothing else can be added, but when nothing else can be taken away.” Another mentor told me “It is all about the ONE THING. You need to figure out what the one thing is.”

Career expert comments: 

This is a nice way to look at it. I’m not saying you should focus on only one thing in your elevator pitch, but having a differentiator, a single thing that makes you different and potentially better from the competition is a nice thing to build your pitch around. Everything else you add should complement that differentiator, prove your worth, and hint at how you can help others who have the same problem.

Tips to Make Your Elevator Pitch Stand Out

Let’s see how you can make your elevator pitch more fun and engaging.

Personalize your pitch to show your unique value

A generic elevator pitch, the one you’d learn by heart and recite to anyone you meet, would blow your chances because it wouldn’t be relevant or valuable to the person you’re speaking to.

That’s why an elevator pitch needs to be personalized.

Creating a new elevator pitch for every person you’re speaking to makes no sense. But coming up with a nice basis and then adjusting the details each time might work pretty well.

If you know in advance who you’ll be speaking to, make sure to research their company so you’re in the loop with their initiatives and potential pain points. Then, highlight your specific achievements that directly relate to the company’s needs. Identify their pain points and address how your skills and experience could be the solution.

✅ Pro tip: If you don’t know who you’ll be speaking to, try to ask questions while you speak (if the situation allows it), or personalize the pitch to the company they work for.

Here’s a story my friend told me. One of her professors, who was also a hiring manager for Mondelez, often manned booths at career fairs. He said he used to hear thousands of bland elevator pitches with students listing their accomplishments, each similar to the previous one.

The ones who actually stood out always knew something about the company. He gave an example of one guy who started a conversation about Mondelez’s sustainability efforts in hazelnut production. The guy talked about how he was passionate about that and pitched some other ideas of ways they could improve these processes.

So even though the guy didn’t know who he would be speaking to, he made his elevator speech relevant by researching the company, obtaining important info, and adding it to the speech, along with additional ideas on how to improve the processes.

Keep the pitch conversational

Nobody wants to hear about you assisting in optimizing synergistic solutions for seamless integration in the tech ecosystem. They don’t understand what it means and they don’t care.

You need to keep your pitch conversational to hold the listener’s attention. By not sounding robotic and rehearsed, you’ll be more relatable and interesting to talk to. You’ll stand out by being memorable and authentic.

Plus, you’ll create a space for you and the person you’re speaking with to build a real connection and see how you can help each other.

How to keep it conversational:

• Avoid formal language or complex and vague terms.
• Use storytelling in your pitch
• Engage the listener: ask questions and create a dynamic discussion
• Pay attention to your tone and pace of speech

Highlight the benefits of working with you

When appropriate, highlight the benefits of working with you or your company, not just your skills or what you do in general.

Having sharp skills is great, but people probably want to know how you can use those skills to help them .

Try to address the why by bringing up unique points about yourself, highlighting your strengths, and mentioning your key achievements. Make sure those achievements are somehow connected to the industry/role/pain point/challenge/goal of the person you’re speaking to.

If you can prepare in advance and do some digging on the person’s company and challenges, even better.

Summary of the Main Points

• It’s important to move away from the old-school, salesy elevator pitches that make you boring and robotic.
• Nowadays, elevator pitches need to be authentic and conversational.
• Be aware that there are differences between an elevator pitch for a job interview and an elevator pitch for seminars, conferences, meetups, and any other job-related occasions.
• Your ideal elevator pitch should have a hook or another kind of an attention-grabber.
• It also needs to explain what you do and what’s in it for them.
• It should create a dynamic conversation where both you and the person you’re speaking to can ask questions.
• Keep your elevator speech conversational, personalized, and make sure to highlight the benefits of working with you.

_____________________________

Need a hand? There’s 3 ways we can help:

• Learn how to turn job interviews into offers . (Rated 4.9/5 by 1,000,000 users)
• Learn how to answer “What Can You Contribute to the Company?”
• Read about how to handle interview anxiety

How long should my elevator pitch be?

30–60 seconds. It should be enough for you to get your key points across and start a conversation. This makes it suitable for most networking situations.

Do I need to write my elevator speech down?

It’s not mandatory, but it might help during the initial elevator pitch brainstorming session. Writing down different elevator pitch ideas and versions will give you clarity and structure. It might also help with setting up your arguments. You could adjust, rearrange, add, or remove ideas until you get the perfect version. Plus, having a written pitch makes it easier to customize for different situations. You can adjust it based on the audience, occasion, the context of a conversation, and similar.

What is the objective of an elevator pitch?

To succinctly communicate key information about your expertise, capture attention, build a memorable impression of you, and initiate conversation, opening the door for exploration of partnerships and opportunities.

Are there any famous elevator pitch examples?

Steve Jobs’ elevator pitch to John Sculley back in 1983 when Sculley was still at Pepsi: “Do you want to spend the rest of your life selling sugared water, or do you want a chance to change the world?”

Airbnb’s early pitch was interesting too: “Book rooms with locals, rather than hotels,” hinting at their unique selling point — connecting travelers with locals who provide authentic lodging experiences. That’s Airbnb’s one thing, their differentiator.

What’s a good example of an elevator pitch for someone with no experience?

If you have little to no relevant experience, you can focus on your enthusiasm, potential, and transferable skills. Show enthusiasm about the field, industry, or company, showcase potential by bringing up a relevant accomplishment from the academic field, volunteer work, or internship, and highlight how you could use key transferable skills to contribute. Make sure you pick the transferable skills relevant to the speaker, depending on their company, industry, or the type of role you’re discussing. You can also demonstrate your enthusiasm for the role/company by researching and pitching interesting ideas (like that Mondelez example we mentioned above).

What to say in my elevator pitch if I don’t do anything unique and am just a solid employee?

If you don’t have a particular achievement or a unique role, you can still emphasize your hard work, reliability, work ethic, and ability to contribute. Being a solid employee is quite a desired skill and should be highlighted. Additionally, you can quantify your work to prove it. Using a number to back up your claims will spice your pitch up. For example, you could say, “I truly believe that hard work and reliability are the keys to success in this job. I’ve been working for ABC Auto for the past 5 years — I’ve never showed up late and always gotten my work done on time. My boss once told me: ‘Whenever I ask you to do something, I know I’ll never have to worry about following up.’ It’s my favorite compliment I ever received.”

Maja Stojanovic

Fact Checked By:

Turn interviews into offers

Share this article

• Big Interview
• Plans & Pricing
• Higher Education
• Editorial Process
• Resume Templates
• Interview Preparation
• Interview Q&A
• Career Advice
• Create an Account
• Knowledge Base

©️ 2024 Skillful Communications, Inc. | Big Interview is a trademark of Skillful Communications, Inc.

Terms | Privacy Policy

• Talent Seekers
•  PARTNERS    Employers  Data & Insights  Colleges  Workforce  Demo

How to Create the Perfect Elevator Pitch with Examples

Imagine this: You step onto an elevator and somehow find yourself standing next to a recruiter from your dream company or college. You have about sixty seconds to make the moment count – what do you do, what do you say?

Introducing the Elevator Pitch: a way to quickly introduce yourself and communicate who you are, your goals, and your strengths, while making a connection with the other person. Sometimes it’s referred to as the “hook” to getting a conversation started, and most importantly, getting them excited about you. Keep these tips in mind when crafting your elevator pitch:

Make sure what you are pitching aligns with the audience you are trying to reach and your goals. For example, your experience in coding may not be as relevant to a role in sales than it would be as a developer. Keep in mind, your elevator pitch will change as you grow older, gain more experience, and develop new interests.

Keep it short! They are called elevator pitches because they are short speeches that shouldn’t take longer than an elevator ride. The more you practice your elevator pitch, the more natural (and easier to remember) it’ll feel when it’s time to share. Use a laptop, phone, or device of your choice to record your pitch. Play the pitch back to yourself and adjust your recording based on your speed, enunciation, volume, and tone. Ask a trusted friend or family member to listen and give you constructive feedback.  

Creating an Elevator Pitch

Now that we’ve covered the basics, let’s get started! There are five key components of a great elevator pitch, but don’t worry, we’ll go through each one and share examples. Feel free to download the Elevator Pitch Outline Handout located at the bottom of this page and follow along with your answers.

Get Started

It’s never a bad idea to start practicing your elevator pitches and have a couple up your sleeve. The perfect opportunity and eager recruiter could be just around the corner. In the meantime, upload your recorded elevator pitch video to your Tallo profile. Colleges and companies can click to view it when visiting your profile to get a sense of who you are and help connect you with the perfect opportunity.

RELATED POSTS

Daniel’s Tallo Tale: From Curious User to Rockstar Employee

Shaping Tomorrow: Tallo Partners with ASA for Youth Career Readiness

Event: Boeing STEM Signing Days 2024

Start charting your path today..

Connect with real educational and career-related opportunities.

• Product overview
• All features
• Latest feature release
• App integrations

CAPABILITIES

• project icon Project management
• Project views
• Custom fields
• Status updates
• goal icon Goals and reporting
• Reporting dashboards
• workflow icon Workflows and automation
• portfolio icon Resource management
• Capacity planning
• Time tracking
• my-task icon Admin and security
• Admin console
• asana-intelligence icon Asana AI
• list icon Personal
• premium icon Starter
• briefcase icon Advanced
• Goal management
• Organizational planning
• Campaign management
• Creative production
• Content calendars
• Marketing strategic planning
• Resource planning
• Project intake
• Product launches
• Employee onboarding
• View all uses arrow-right icon
• Project plans
• Team goals & objectives
• Team continuity
• Meeting agenda
• View all templates arrow-right icon
• Work management resources Discover best practices, watch webinars, get insights
• Customer stories See how the world's best organizations drive work innovation with Asana
• Help Center Get lots of tips, tricks, and advice to get the most from Asana
• Asana Academy Sign up for interactive courses and webinars to learn Asana
• Developers Learn more about building apps on the Asana platform
• Community programs Connect with and learn from Asana customers around the world
• Events Find out about upcoming events near you
• Partners Learn more about our partner programs
• Asana for nonprofits Get more information on our nonprofit discount program, and apply.

Featured Reads

• Business strategy |
• 15 creative elevator pitch examples for ...

15 creative elevator pitch examples for every scenario

A good elevator pitch can be the difference between landing your next big opportunity or falling short of the competition. But the reality is, people want to have meaningful conversations without the forced sales pitch. So how do you pitch yourself during a job interview or client meeting with authenticity? 

We’ve put together 15 creative elevator pitch examples that will help you nail your next client meeting or virtual networking event. Whether it’s your first time or you’re a seasoned professional, our examples cover any situation you might find yourself in. 

First things first: What is an elevator pitch?

An elevator pitch, also known as an elevator speech, is an opportunity to share a quick summary of yourself and your product offerings. But a pitch can also be your chance at making a real connection that you can use later down the road. It’s not always an immediate benefit, but you should be prepared for any scenario in which you could be giving an elevator pitch. 

In reality, most people have given an elevator pitch whether they realize it or not. That’s because there are many different types of pitches—from interviews to new business opportunities. This includes situations where you need to "tell me about yourself" to recruiters or hiring managers. Therefore, preparing your next pitch becomes an important step in marketing both yourself and your company. 

When it comes to figuring out who to deliver your pitch to, you should aim for the best point of contact, not just the highest point of contact. Choosing connections that are related to or interested in what you’re offering will give you a better chance at making your sale.

How long should an elevator pitch be?

One of the biggest unknowns about creating sample elevator pitches is how long they should be. In most cases, it will depend on what it’s about and who you’re pitching. A good rule of business etiquette is to make it as short as possible by carefully selecting the most important points. 

A study conducted by Microsoft found that the average person has an attention span of around eight seconds, meaning you’ll have to fight for that undivided attention. That’s no small task. So when it comes to a great elevator pitch, aim to keep it around 30 seconds—though the exact length can vary depending on your industry and what you’re pitching. 

When looking at pitch length based on industry, each one differs to some degree. Let’s take marketing for example. Your pitch opportunities will likely be to customers that come across your brand. And in that case, you have very little time to get your message across—whether it’s text, video, or imagery. But when it comes to sales, you may get the opportunity to expand your elevator pitch past 30 seconds. You will likely have plenty of networking opportunities where people are more than willing to listen to what you have to say. It really just depends on your medium and the audience’s eagerness to listen. 

But what if you can’t cut your elevator pitch down to 30 seconds? It may seem like your brand is too complicated to distill down to such a short timeframe, but if you’re pitching to the right audience you shouldn’t have that problem. Make sure you pitch to people related to your industry or a tangential audience that will be able to interpret your offerings. 

Whether you're pitching a new product, a startup idea, or your work experience to a potential employer, make sure you pitch to people related to your industry or a tangential audience that will be able to interpret your offerings.

How to write an elevator pitch 

When it comes to writing an effective elevator pitch, it can be hard to decipher important facts from unimportant ones—this is why knowing how to effectively communicate in the workplace is important in the first place. For example, while it’s good to personalize your communication tactics wherever possible, it’s not necessary to give prospects an entire history lesson on your business. Only the most recent and relevant details should be included. To get started creating your own pitch, you first need to understand the basic components that make up any good elevator pitch.

Step 1: Introduce yourself

All good pitches start with a short introduction. It could be as simple as stating your name and who you work for if those details apply. But the more personal you can make it, the more natural your elevator pitch will seem. Nonverbal communication skills like body language and eye contact are  also an important part of a solid introduction. Here are a few tips to keep in mind when introducing yourself to a new prospect. 

Greet your audience in a compelling way that's appropriate for the occasion.

Use a formal greeting for a business pitch or when meeting with hiring managers.

Opt for a more casual greeting for a fun event or informal networking opportunity.

For virtual business meetings and professional networking events, get creative with your introductions over video chat.

In virtual networking events, focus on making a strong first impression, as it can be more challenging than in-person meetings.

Consider starting with a lighthearted joke to break the ice, ensuring it's relevant to your target audience. This can be particularly effective at career fairs or when giving your elevator speech to recruiters. 

Step 2: Present the problem

All solutions start with a problem. Whatever you or your business is trying to solve, it’s important to get the point across early on in your elevator pitch to set the theme for the rest of your speech. An example problem: coordinating work between teams is chaotic.  

If possible, relate the problem back to your audience by using real-world examples. This will help make the problem more relevant and, hopefully, grab your audience’s attention. If your problem isn’t easy to explain, try using more than one example or a visual to really paint a picture for your audience. 

Step 3: Offer the solution

If the problem is what draws the audience in, then the solution is what hooks them. This is your time to show them why they need your help. Here’s an example solution: Asana gives teams a system to organize and manage work so they know what to do, why it matters, and how to get it done.

The solution is arguably the most important part of an elevator pitch, so spend time perfecting it. If you’re pitching for a business, it’s likely the quick solution pitch has already been created. But again, it’s always better to personalize your pitch. So don’t be afraid to tweak it to fit your audience. If pitching for yourself, talk about the unique skills you’ve developed and why they would be beneficial to your prospect. 

Step 4: Explain your value proposition

Now that you’ve piqued your audience’s attention, it’s time to seal the deal by explaining why your solution is better than anyone else's. An example value proposition is: Asana is the only platform that connects goals with the work needed to achieve them. 

The value proposition differs from the solution by focusing on why your audience should use your solution over a competitor’s. If you don’t have that answer just yet, perform a competitive analysis to compare your offerings or look to your executive summary. 

If you're pitching during a job search or to build your network, your value proposition should highlight your unique skills, career path, and how they align with the company's or individual's goals.

If your market is extremely niche and you don’t have a clear differentiator or significant competition, look to communication and interface capabilities. Consider why your idea or solution is original enough that someone would want to use it.   

Step 5: Engage the audience

While most of the hard work is done, it’s important to engage your audience with a compliment or question before you part ways. Always err on the side of being genuine rather than delivering a scripted goodbye. 

There is no right or wrong way to engage your audience. While ending with a question can create a dialogue between you and your audience, a genuine compliment can go a long way. Think about what made you want to pitch them in the first place and use that to end the conversation. Don't forget to include a clear call to action, whether it's scheduling a follow-up meeting, exchanging business cards, or connecting on LinkedIn. Lastly, don’t forget to swap contact information, such as a business card, if you don’t already have it. 

Elevator pitch template

Now that you know the basic components of a pitch, the next step is creating your very own elevator pitch. This template can work for just about any situation, from a job interview to pitching a small business or startup. That’s because we analyzed some of the most famous templates from industry experts—from Harvard research to Guy Kawasaki’s art of pitching—to create the best elevator pitch template that will work in any situation. 

Plug your information into our elevator pitch template to draft a quick speech. While you won’t necessarily recite it word for word, it’s a great model to keep in mind in case you find yourself in a position where you’re not prepared with a personalized pitch.

Whether you’re looking for a pitch template for a job interview or for pitching your business, this template is a foolproof example for any situation you might find yourself in. 

General elevator pitch template

Use our elevator pitch template to start constructing your speech by adding statistics and personalized greetings where needed. This template incorporates the four parts explained above to hit all of the important details of a good elevator pitch. 

Introduction : “Hi I’m [name], a [position title] at [company name]. It’s great to meet you!”

Problem : “Since you work with [company name or industry] I figured you’d be interested to know that [problem + interesting statistic].”

Solution : “The great part about working at [your company’s name] is that we’ve been able to fix just that problem by [solution].”

Value proposition : “In fact, we’re the only company that offers [value proposition].”

CTA : “I think our solution could really help you. Are you available this week to speak further on this?”

Don’t be afraid to change up your pitch template based on your personality and professional expertise. We’ve also included personalized 30-second elevator pitch examples below to inspire personal facts you can add to create a more engaging speech .

30-second elevator pitch examples

Let’s dive into the best 30-second elevator pitch examples to help you create a pitch that’s both engaging and informative. Our examples take inspiration from the four elements included in the template above, to demonstrate how you'd pitch project management software to increase productivity . Try a few or try them all to find one that best fits your personality and value proposition. 

Example 1: Short and sweet

This example is one of the most common you’ll come across. That doesn’t necessarily mean that it’s the best, but it’s a great example of a quick and easy pitch that fits almost any situation. When working on this type of elevator pitch, be sure to keep it as short and to the point as possible. Try to stick closely to the 30 seconds or less rule since the point is to be brief and transparent.

The problem is that work is chaotic no matter what industry you’re in or how good you are at your job. But a good project management software can help improve productivity and communication. I haven’t missed a deadline in years. If you’re interested in how it can help your team, give me a call and I can take you through some numbers. 

Example 2: Relatable over reliable

Sometimes the best way to grab your audience’s attention is to reel them in with a personal anecdote they’ll relate to. While it’s still important to drive home your solution, this approach puts more weight on making a personal connection rather than an immediate sale. 

It’s so great to finally meet you. How is business going? I heard you’ve been struggling with communication issues. My team and I struggled with that too. It wasn’t until we added project management software into our routine that we really saw an improvement in teamwork and overall communication. I hope you find a solution that works for your team. 

Example 3: Savvy with stats

Start your pitch off with a hook by dropping an attention-grabbing statistic. It’s important to have hard data to back up your statistics to ensure their accuracy before pitching. When it comes to a statistics pitch, it’s a good idea to come full circle at the end and connect how your solution can help solve that statistic.  

Did you know that despite having more ways to connect remotely, 60% of workers’ time is spent on work coordination with just 26% spent on skilled work and 14% on strategy? No wonder teams need help with project management. Implementing project management tools can decrease time spent on work coordination and help increase skilled work.

Example 4: Question everything

This example uses questions to make your pitch easily comprehensible. It also forces the audience to join in on the conversation rather than just presenting them with a speech. Try starting and ending with a question that makes the audience think about your pitch long after you leave the room.

Do you ever feel like you spend too much time on work about work? I’ve talked to so many people who share the same frustrations. I used to work long hours every day just trying to catch up. But do you know what? Ever since we started using project management software, I've been able to get so much more work done. Have you tried anything similar in the past?

Example 5: Comedic twist

If your pitch isn’t about a serious topic, you can add comedic twists to engage the audience. This is especially useful if giving a presentation. Add a GIF or quick funny clip in between slides to lighten the mood. If using this example, be sure it fits the occasion and tone of your company. 

Did you know that the average person can only pay attention for eight seconds? That’s not even long enough to place my coffee order in the morning. Maybe that’s why my barista always gets it wrong. But seriously, I think that’s why so many companies struggle to hit deadlines. 

Example 6: Tell a story

Use customer testimonials or your own personal story to paint a picture for the audience. This can be especially helpful if your topic is hard to explain in 30 seconds or less. Telling a story is a great way to add a relatable twist. 

We have a customer that transitioned to a fully remote workforce this year and needed help making sure deadlines were met. With our help, they were able to get up to 10% of their time back in their day and focus on more important things like strategic planning.

Example 7: Emotionally driven

While this type of pitch may be more difficult to create, you have a better chance of winning over your audience if you can make your pitch emotionally driven. It’s also more likely they’ll be willing to share the experience with someone else down the road. It’s important to keep the emotions on the lighter side to prevent the conversation from steering too dark. Here is an example to inspire your own speech. 

It may seem like any other tool, but when you look closely it really is helping teams connect. And not just that, but it’s helping cultivate teams that actually enjoy working together on new projects. That’s something that’s hard to come by, but something everyone is looking for.  

Example 8: Write it first

While most speeches start by writing a general outline, you can opt to write the entire pitch from start to finish. This tends to create a thought-provoking and poetic flow once you do present your pitch. You’ll have to memorize this pitch, so practicing is a key element to this strategy. 

Hi, my name is Kelly! It’s great to meet you. You work for Apollo Enterprises, right? I’ve heard a lot about them. I actually heard that you’re looking for project management help. In my experience, any organization—whether sales or suppliers—needs help coordinating work and team communication. Work can be rather chaotic, especially now, without it. That’s why we’ve created a software tool that helps both individuals and teams organize their projects and communications all in one place. Have you ever thought about using something similar?

Example 9: End with a one-liner

Making a grand exit doesn’t come easily, but if you can pull it off your audience is sure to be impressed. Stay away from cliche one-liners and make your closing authentic to you. The point here is to leave them with a thought that they’ll remember after the meeting is over. Consider sharing a surprising statistic or question relevant to their business.

Over one-quarter (26%) of all deadlines are missed each week because of a lack of clarity. But with the right project management tools, that number could be much lower. So the question is, can your business afford not to use project management software?

Elevator pitch examples by scenario

Now that we’ve covered the types of pitch examples, let’s dive into example elevator pitches for different scenarios. Whether you’re pitching for your business or yourself, you can use an elevator pitch to organize your thoughts and prepare for the real deal. Let’s look at key tips for any situation you may find yourself in. 

Example 10: Networking event

A networking event is probably the most common scenario you’ll run into. And with the new virtual-first culture, it may be even more challenging to make meaningful connections over video chat. That’s why it’s so important to prepare an elevator pitch that’s compelling no matter where you’re pitching it from. While most salespeople pitch casually in this environment, you may get the opportunity to meet an important executive. In which case, you’ll want to be prepared with a versatile pitch template. 

Great to meet you, I’m Kelly with Apollo Enterprises. We’ve been able to improve productivity and collaboration for teams all over the world. If you ever need help with project management, just reach out. I think we could make a huge impact on your company. I’ll make sure to keep your contact information handy as well. 

Example 11: Job interview

Looking for a new job or have career fairs coming up? Most interviews—whether with human resources, a recruiter, or a hiring manager—start with some form of the phrase, “Tell me about yourself.” This is an opportunity for job seekers to briefly explain themselves and their professional experience using industry buzzwords and key skills. Having an elevator pitch ready can ensure that you’re prepared when the opportunity presents itself. 

I’m Kelly, a specialist at Apollo Enterprises. I chose a career in project management because I had a passion for it, and now I can proudly say that I’ve been able to make a real difference in people’s lives. That’s why I’m looking to continue my career with an employer who shares those same values. I know my unique skills can make a big impact at your company because I’ve proven my results with a few key projects. 

Example 12: Formal meeting

You’ve landed the meeting, congratulations! Now is the time to create a formal elevator pitch to really get them interested. When presenting a formal pitch, a presentation can be a great addition to traditional elevator speech examples. But whether or not you choose to create a presentation, this meeting is about selling your product in the most professional way possible. So dress the part and don’t forget your unique selling proposition. 

I took a look at your current productivity figures and noticed an opportunity for improvement. With our project management software, you could get back up to 10% more of your workday. Not only would that mean more work getting done, but it would also have a positive impact on the overall success of your business. Not to mention, our tool is the only one in the industry that has goal capabilities to ensure teams stay on track. 

Example 13: Sales pitch 

Professionals often pitch traditional sales jargon, but the real key is creating a human connection while lightly sprinkling in what you’re selling. Start with a personal story or light-hearted introduction instead of the typical sales presentation. You can also prepare by creating sales team goal templates to ensure your team is on the same page. 

Our team really struggled to transition to a remote workforce. Communication wasn’t organized and people struggled to find the correct information to complete projects. But, thankfully, we found a solution to our problem. Implementing project management tools not only improved productivity but also improved overall teamwork. Every company prefers different tools, but I can say without a doubt that our software was the best at connecting goals with the work needed to achieve them.

Example 14: Social introduction

Now, more than ever, professionals are choosing to meet virtually rather than face-to-face. Whether you’re chatting over LinkedIn or have a virtual meeting set up, it’s important to make your pitch personal and use clear visuals to help sell your point. Here’s a great example of a social media pitch. 

Thanks for connecting! I noticed that your competitors are outperforming you when it comes to year-over-year growth. I took the liberty of doing a competitive analysis and didn’t find any outlying problems. I’m wondering if it could be an issue with productivity. How has the transition to remote work been? If you’re interested, I could run you through some productivity figures if you were to add project management tools to your current processes. 

Example 15: Entrepreneurs and business owners

Pitching to a business owner is much different than pitching to an executive. They can be harder to sell because they are often hesitant about new investments. The most important tip is to use examples as they pertain to the business when explaining a problem and solution.  

I love your products at Apollo Enterprises. I’m a huge proponent of your mission. I did realize that there may be some opportunities to improve productivity and collaboration internally. Have you ever considered project management software? I think it could have a big impact on business growth now or even down the road. 

4 tips to perfect your elevator pitch

In addition to creating the perfect elevator pitch, you should also work on sprucing up your delivery. There’s nothing worse than sitting through a boring speech, so make sure yours is anything but. From posture to tone, there’s a lot you can practice to make sure you look professional and knowledgeable. Consider these four tips when trying to nail a successful elevator pitch. 

1. Stick to your outline

To prevent getting off-topic, it’s important to stick to your outline at least to some extent. While you don’t need to recite it word for word, it’s best to memorize the majority of your pitch. That way you won’t need to worry about checking your notes. 

2. Speak slowly and clearly

Many professionals tend to talk quickly when they’re nervous—hey, we’re only human. But it’s important to enunciate and speak slowly so the audience can understand you. This is especially important when presenting over video chat. But try not to slow yourself down too much or you’ll go over your allotted time. 

3. Record your pitch

Record yourself reciting the pitch to work on any areas that need improvement. Practice your pitch a handful of times by playing the recording back and working out any pain points. A couple of key areas to focus on are speed and tone. It’s better to sound overly energized rather than monotone. 

4. Practice, practice, practice!

There’s nothing more effective than practicing your pitch until you’re able to recite it in your sleep. If possible, practice in front of friends and family to get constructive feedback on how you can make your pitch even better. Even if you have years of experience, you can never go wrong with being overly prepared. 

Common elevator pitch mistakes to avoid

Even with the best elevator pitch examples at your disposal, it's easy to fall into common pitfalls. Here are four mistakes to avoid when crafting your pitch:

1. Rambling and using too much jargon

One of the biggest mistakes in delivering an elevator pitch is exceeding the optimal amount of time and filling it with industry jargon. Remember, the best elevator pitch is concise and easily understood. Avoid technical terms that might confuse your audience, whether they're hiring managers, potential clients, or fellow professionals at a networking event.

2. Not communicating your value proposition in a compelling way

Your elevator speech should quickly and effectively convey your unique value. Whether you're job hunting or pitching a new business, clearly articulate what sets you apart. This is especially crucial when addressing a potential employer or investors. Your value proposition should be one of the key points that stick with your audience long after the conversation ends.

3. Not tailoring your pitch to your target audience

A one-size-fits-all approach rarely works for an elevator pitch. Tailor your message to your specific audience, whether you're at a career fair, a networking event, or even crafting cover letters. For instance, if you're pitching to a nonprofit, focus on impact and mission alignment rather than just profitability.

4. Forgetting to include a call to action

An effective elevator pitch should end with a clear next step. Whether it's exchanging business cards, setting up a follow-up meeting, or inviting them to subscribe to your newsletter, always include a call to action. This gives your audience a concrete way to continue the conversation and build your network.

Elevate your first impression with an elevator pitch

An elevator pitch is a chance to show off your strengths and pitch your solutions. While it may sound nerve-wracking, using the 15 elevator pitch examples above will help you develop your own method using personal tidbits that tie into your innovative solutions.

While your pitch is an important part of leveling up your business, there are many avenues you can take to achieve growth. One of those ways is by determining whether project management vs. work management tools are right for your team. Not only will they help connect your team members, but the right tools and software can also help your organization set strategic goals. That means more time spent on bigger projects to help your business reach next-level growth.

FAQ: Writing the perfect elevator pitch

What should an elevator pitch say? 

An effective elevator pitch should concisely communicate who you are, what you do, and your unique value proposition. It should highlight your skills, experience, or product offering in a compelling way. For those in a job search, your pitch should answer the interview question "Tell me about yourself" while focusing on career goals that resonate with your target audience.

What are the three C's for an elevator pitch? 

The three C's for an elevator pitch are Clear, Concise, and Compelling. A clear pitch uses simple language without jargon. Concise means keeping it brief, ideally 30 seconds or less. A compelling pitch is interesting and relevant, encouraging further conversation, whether you're networking or in a job search.

How can I improve my elevator pitch? 

To improve your elevator pitch, practice in front of a mirror to refine your delivery and body language. Record yourself to identify areas for improvement. Seek feedback from others and continuously refine your pitch. Tailor it for different scenarios, from job interviews to networking events. Regular practice will make your pitch more natural and effective in your job search or business endeavors.

How do I prepare for unexpected elevator pitch opportunities? 

To prepare for unexpected elevator pitch opportunities, have a basic pitch ready that you can adapt on the spot. Keep business cards handy and stay informed about your industry. Practice regularly so your pitch feels natural, even during a short elevator ride. Aim for an authentic conversation tailored to your audience, whether at a networking event or during an unexpected professional encounter. For product or service pitches, focus on quickly capturing interest to turn listeners into subscribers or leads.

Related resources

How Asana streamlines strategic planning with work management

How to create a CRM strategy: 6 steps (with examples)

What is management by objectives (MBO)?

Write better AI prompts: A 4-sentence framework

The 15-Minute Method to Writing an Unforgettable Elevator Speech

Let’s start by getting one thing straight: Elevator speeches aren’t just for riding elevators anymore. And they’re not just for CEOs like me trying to pitch their companies, either.

They’re actually for anyone who needs to tell a story, leave an impression , or sell something as quickly and succinctly as possible—think 30 seconds or less. They’re great for networking events when you’re trying to give someone a brief snapshot of who you are. They’re great for that dreaded “Tell me about yourself” question in interviews . And when I sit down to chat with a potential friend, partner, or hire, I always appreciate someone who can hook me in with a concise, easy-to-understand description of who they are.

It’s not an easy feat, but with elevator pitches a little prep work goes a long way! Try this 15-minute exercise, and you’ll be that much closer to having a speech you can use time and time again.

Minutes 1-5: Write Down Everything You Want to Say About Yourself

The first step here is to get everything on paper so you understand what you’re working with. Take a blank sheet of paper, and write down every little thing you would want someone you’re meeting to know about you. Don’t feel the need to hold back here—I promise, we’re going to significantly edit it down later.

If you’re feeling stuck or aren’t great at bragging about yourself, try asking yourself questions like: What makes you different in your field? How do you stand out? What benefit would you like to bring to the world? If you’re making a career change , how do your current skills and experiences relate to where you want to be?

Minutes 6-10: Now, Write it on a Sticky Note

Now, what if you had to do the same exercise—with only the space of a square sticky note to work with? What would you prioritize? What would you decide isn’t that important for a first interaction? Look over your thoughts from the first five minutes and see where there are redundancies, what you want to keep, and what’s really not that important.

If you’re having a hard time paring it down, a good framework to use is to come up with a few sentences that answer these four questions:

• What do you do?
• Why does it matter?
• Why do you do it?
• What’s next?

So start with a short, descriptive explanation of what you do, like “I’m a writer for the technical products division of Acme Company,” and then take it a step further and think about how your work affects others. Perhaps it’s “I help translate technical specifications into easy-to-follow instructions that anyone can understand at home.”

Then try adding your reason for doing it, such as: “I love being able to distill something complex and full of jargon into simple, clear steps and help people master technology.” Finally, especially if you’re job searching or looking to gain something from the interaction, you should mention what’s next, à la “Now I’m looking to branch out and do consulting work so I can apply this expertise to many more companies and improve the understanding of technology around the world.”

Minutes 11-15: Speak it Out Loud

Before you land on a final elevator speech, you need to actually test it out—out loud. You want this to sound like something you would actually say in normal conversation, not like you’re obviously reciting something you carefully wrote.

One thing that this step will help weed out is jargon. I’m guessing you don’t say business catch phrases like “strategic insight” in your day-to-day conversations—and most people won’t know what that really means. It’s much more powerful to find a simple, straightforward way to describe your role. For instance, instead of “strategic insight” you might say, “help businesses identify new products they could create or customers they could serve.” Now, that’s much more natural, tangible, and understandable.

Once you have an elevator pitch you’re happy with, put the sticky note somewhere accessible like on your desk or in your wallet, look it over every day, and then start integrating it into your conversations! You may tweak it from time to time—I often will personalize mine according to who I’m talking to or based on new goals—but you’ll have a solid base to start from.

This article was sponsored by University of Phoenix . I’m a compensated contributor, but the thoughts and ideas are my own.

Photo of women in elevator courtesy of Shutterstock .

PHILADELPHIA SEPTEMBER 12-13 PUBLIC SPEAKING CLASS IS ALMOST FULL! RESERVE YOUR SPOT NOW

• Public Speaking Classes
• Corporate Presentation Training
• Online Public Speaking Course
• Northeast Region
• Midwest Region
• Southeast Region
• Central Region
• Western Region
• Presentation Skills
• 101 Public Speaking Tips
• Fear of Public Speaking

Elevator Speech Template: How to Create a 30 Second Commercial for Yourself

Looking for an elevator speech template? In this post, I’m going to explain how to create a 30 second commercial (elevator pitch) for yourself. (Or for your company.) This elevator speech can be used to introduce yourself to a new contact, help you get an interview, or help you sell an idea to a decision-maker. This type of presentation is critical when you have to grab a person’s attention in a positive way and time is short. In this post, we will cover a brief history of the concept, an elevator speech template, and a few examples.

History of the Elevator Speech

In the book, Crosby encourages Quality Managers to create a “pre-prepared speech selling the benefits of their new approach to quality that they could deliver in the elevator if they find themselves unexpectedly in the company of a senior executive for a few floors.”

The Difference Between an “Elevator Speech” and an “Elevator Pitch”

The purpose of the elevator speech is to get the person hearing the speech to want to hear more. Nothing else. In fact, our elevator speech template will encourage the listener to actually want to hear more. In addition, the listener will often ask you to explain the concept in more detail. (If we deliver it well.) So, if you happen to be in sales, and you are looking for a way to get potential prospects to come to you, the template will work well for you.

The 60-Second Commercial and the 30-Second Commercial

Eventually, the concept of the “Elevator Pitch” was replaced with a “60-Second Commercial.” Since Crosby’s original concept was one-minute long, sales trainers used the same concept in networking. This concept was simple. When you are at a business card exchange, you want to be able to explain what you do quickly. So, the Elevator Speech became synonymous with a promotional introduction. They just re-named it a 60-second commercial.

I remember going to networking events in the late 1990’s and early 2000’s. At the time, we were taught to practice a great 60-second commercial. You had to get really good at it. If you did, be able to pitch a random person that you just met and make them want to buy something from you. Of course that was horse hockey. Oh yes, I’m sure, on occasion, someone use this commercial with someone who actually has a specific need. Then, later, the person bought. But, I’d wager that these situations were pretty rare if the person delivering the 60-second commercial was being pushy.

By the way, today, if it takes 60 seconds to explain what you do, you’ve likely already lost the listener. Recently, the concept has been shortened to a 30-second commercial.

Elevator Speech Template

This elevator speech template will show you how to create a 30-second commercial for yourself or company. One key to making this process work is to be both genuinely interested in the other person. Another key, though is to get the person to pull the information from you. A good analogy for this is fishing. No one ever caught a fish by dunking their head underwater and telling the fish how great they were. First, you have to offer the fish something that the fish wants. Then, you have to wait for the fish to make the next move. Finally, you have to set the hook. The 30-second commercial is very similar . (Except that the listener doesn’t end up grilled on a plate at the end. Okay, maybe I could have come up with a better analogy, but you get the point.)

• Introduction (If Necessary)

For instance, I know that most people have never heard of The Leader’s Institute ®. So, by not explaining in detail about what the company does, it leads the person to ask, “So, what does The Leader’s Institute ® do?” Also, instead of saying that I’m a teacher or trainer, I say professional speaker. It builds interest. It also makes the speaker want to know more.

By the way, the best way that I have ever found to do that is to ask questions of the other person. If I want the person to ask me something, I will often ask that same thing about them.

• Focus on the Problem that You Solve (Want to Solve) for People.

The big mistake that a lot of people make here is to pull out the salesperson fangs .

“Well, let me tell you… The Leader’s Institute ® is an international training company specializing in leadership, presentation skills, and team building events. We conduct as many as 300 public speaking classes every year. We have also trained over 100 professional speakers. In addition, we have over 30,000 people every year participate in our team building activities. Would you like me to send you some information about some of our public speaking classes or team building events?”

The person will likely be polite, but quickly try to distance himself/herself from you. Going back to the fishing example, you got a tiny nibble, and then jerked the line.

Instead, you want to tease the fish a little. Give them another taste of the bait. The best way that I have ever found to do this is to tell the person how you can solve a problem that they can relate to. For instance, in my own case, I might just say something like, “I help people eliminate public speaking fear.” Then… I shut up. I wait for the inevitable… “How exactly do you do that?” I have my second nibble. Now, it is time to set the hook.

• Tell a Quick Emotional Story

This is where the actual 30-second commercial actually starts. The best commercials are the ones that take you on a journey. They tell you a story. Your 30-second commercial should do the same. So, whatever problem that you have just said that you solve, give a 30-second example of a time you did it.

For instance, I might say something like…

Well, let me give you an example. a few weeks ago, Whole Foods had me fly into Miami to coach a team their regional managers. The leader of the team was a very charismatic and energetic speaker. So, the managers who worked under him were a little self-conscious about speaking in front of him. So, basically, I helped them have a series of mini-successes which built up their speaking skills and confidence. By the end of my training with them, they were presenting better than most professional speakers. The boss was so shocked at how well everyone did, that he recommended me to Whole Foods corporate in Austin.

Of course, if you pick an example that is closely related to the listener, that works better. So, if I’m speaking to a person in the tech industry, I might give an example of training I did for HP or Microsoft. (Yup, I actually did presentation training for the people who created PowerPoint.)

• The Subtle Take Away

The subtle take-away is the last stage of the Elevator Speech Template. In sales training, we always teach sales people to “Ask for the close.” In presentation training, we encourage speakers to create a “Call to Action.” When we are doing an elevator pitch, though, we don’t want to seem pushy. We want the “close” to be the listener’s idea. So, a subtly take-away can help.

So, instead of me closing with, “Do you or anyone you know need presentation training?” I’d be more subtle. I might say something like, “I’m guessing that working for [Listener’s Company], your team is full of highly skilled presenters. I doubt that they would need the kind of help that I offer, though, huh?”

The moment that I get the listener to disagree with me… Well, I win.

Examples Using the Elevator Pitch Template

Internal elevator pitch to get funding for a project.

Let’s say your team has found a solution to a software glitch, but you need $10,000 in capital to fund the project.

(Intro) Hey boss, it’s Doug from software R&D. (Problem) We have been working on a software glitch that is causing customer service to not be able to pull up customer records. Joe in customer service has determined that we are losing about $5,000/month from it. However, it looks like we have found an easy solution. [Pause and wait for boss to ask, “How?”] (Quick Emotional Story) Let me give you an example. Last week, we got a call from a customer wanting to cancel his service. The customer service rep was able to save the customer by scheduling a tech to come out first thing the next morning. The tech never showed. The customer was irate. Not only did he cancel, but he had a few choice curse words for the rep. We have no chance of ever getting that customer back. Our average customer stays with us three years. So, we lost about $150 this month and $4,000 lifetime by losing that single customer. Joe said that we lost $5,000 just this month. So, if just a few of the deals that we lost were like the one that I saw, we might be losing tens of thousands of dollars from this glitch. Turns out, we can purchase a newer, more up to date scheduling app for just $10,000. (Subtle Take Away) It may take a while to budget the $10,000. So, we can probably get the new scheduling app in use in about 6 months. What do you think?

30-Second Commercial for a Financial Planner

Let’s say you are a financial planner at a business card exchange, and you are looking for new clients. Instead of saying, “I’m a financial planner” focus more on the problem that you solve. Then come up with a job title that encompasses that solution. Here is an example.

(Intro) Hi, I’m Doug Staneart, and I’m a retirement specialist for Edward Jones. [Retirement specialist? What is that?] Basically, I help people retire young enough so that they can still enjoy their wealth. [Really, how do you do that?] Let me give you an example. Back in 2008, I had a family who had been investing with me for about 15 years. The couple was in their mid-forties, and they were just preparing for retirement at 65. Well, I started noticing that there was a lot of uncertainty in the market. So, I suggested that they pull out of all of the funds based on the stock market. After the crash, we reinvested. The almost tripled their nest-egg in about five years. I got a postcard from them in St. Thomas a few weeks ago. They both retired at 55, and they have been enjoying themselves for a few years now. (Subtle Take-Away) You’ve been preparing for retirement for decades, so I doubt that story is really exciting you. though.

The Point is Get Them to Come to You

Remember, focus on the problem that your listener wants to solve. Then show them how you can help them solve it. You can’t push a rope. However, if you can convince the other person to pull the rope, you will move closer to them.

Podcasts , presentation skills

View More Posts By Category: Free Public Speaking Tips | leadership tips | Online Courses | Past Fearless Presentations ® Classes | Podcasts | presentation skills | Uncategorized

Elevator Speech

Elevator speech generator.

When you hear about the kind of speech that is called “elevator speech” for the first time, you might wonder what it is about. Are you going to actually perform and recite a speech in a literal elevator? Well, you could, but it does not mean that this kind of speech is delivered in an actual elevator nor it is a speech example that tackles about elevators. In this article, find out more about what an elevator speech is with the following twelve examples. If ever you’re looking for tips on how to make your own elevator speech, this article also provides you tips and do’s and don’ts on how to write an elevator speech.

• Acceptance Speech Examples
• Award Speech Examples

What is an Elevator Speech?

An elevator speech is a kind of speech that is all about you. Usually, an elevator speech is done during job interviews since there are some human resource managers who would begin their job interviews with “tell me something about yourself”. It can tell about yourself because it is a speech that would tell about who you are, what you are capable of doing, maybe a couple of work experiences, what you want to do, and how can your capabilities benefit the company you are applying for.

Some would think that writing for an elevator speech is easy since it usually just consists of no longer than 25 to 30 seconds when you would be reciting it and when writing an elevator speech, it would often take 80 to 90 words or 8 to 10 sentences. But, just like the saying that goes “small but terrible”, writing an elevator speech could be overwhelming. Just imagine all the things that you could say about yourself and all the things that you have experienced in your life but you are only encouraged to say less than a hundred words. Difficult, right? However, you should not worry because there are ways on how you can write and deliver your speech without pressure.

How Your Elevator Speech Should be Written

An elevator speech should be written in a brief manner. The reason why an elevator speech is named as it is because it should be delivered in an elevator ride and we all know how short an elevator ride is. Remember that the ideal number of seconds you should be writing your elevator speech in a way that it should fit within a span of thirty to sixty seconds, which is also the number of seconds that would take when you are writing an elevator speech. Include only the important details about yourself and present it in a direct manner, without unnecessary, flowery words.

2. Persuasive

Despite its reputation for having a short content, an elevator speech should be written in a way so that should be able to convince your interviewer. Imagine applying for a job and during the interview, you were not convincing enough to the interviewee. How will be hired in that case? To be persuasive, you have to mention how your capabilities are going to benefit the company you are applying for. You should not only mention your capabilities but also about your experience of handling difficult situations that you have come across in your professional life so far.

3. Share Your Skills

You must include your skills, capabilities, or qualifications so that your employee would have a knowledge of what you are capable of doing. You should mention only the skills that would be of great use and value to the company you are applying for. You might think that this is a form of bragging– it is, but bragging is different from being boastful.

4. Mention Your Goals

Your goal in an elevator speech should be about the job you are aiming for. This does not mean that you have to include every single short and long-term goal s that you have up in your sleeve. If you are applying for a production assistant role for a film, you could say “a role in production assistance”, “an opportunity to apply for production assisting skills”, or “an opportunity to work in the film industry”.

Elevator Speech Examples

1. elevator speech for research application.

Hi, my name is Samantha Atcheson, and I am a senior Environmental Sciences major. I’m looking for a position that will allow me to use my research and analysis skills. Over the past few years, I’ve been strengthening these skills through my work with a local watershed council on conservation strategies to support water quality and habitats. Eventually, I’d like to develop education programs on water conservation awareness. I read that your organization is involved in water quality projects. Can you tell me how someone with my experience may fit into your organization?

Size: 79 KB

2. Elevator Speech for Computer Programming

Nice to meet you, I’m Alex Biondo. I’m currently a senior and am studying Computer and Information Science. I hope to become a computer programmer when I graduate. I’ve had a couple of internships where I worked on several program applications with a project team. I enjoy developing computer applications for simple business solutions. The position you have listed in UO-JobLink seems like it would be a perfect fit for someone with my skills. I’d like to hear more about the type of project teams in your organ.

Size: 133 KB

3. Business Management Elevator Speech

Hi, my name is Brad. I am currently a sophomore student attending XYZ University in Wallapallooza, Maparaza. In college, I plan on majoring in business, specifically in the area of finance. This summer I did an internship with the Groundhog Hedge Fund Group and I hope to work in my college’s credit union when I return to school this fall. Ever since I can remember I have always had an interest in numbers and I feel certain that this is something I want to do in my future career. Next summer I’m hoping to get another internship learning more about how the international financial market operates. I also want a career working with people since I enjoy assisting others with their finances and I had a blast this year preparing a presentation as a team with a group of other students for my business management introductory course.”

Size: 141 KB

4. Teacher Science Application Elevator Speech

“Hi! My name is Mary Smith and I am a senior Interdisciplinary Studies student, seeking to teach science in grades 4-8 upon my graduation this December. I recently completed my student teaching at ABC ISD, which was a vital learning experience and afforded me the opportunity to become accustomed to the daily classroom routine, as well as develop skills in recognizing individual academic growth in students. Also, during this time I helped mentor students wishing to participate in extracurricular UIL science events. One thing that particularly caught my attention about your district is that the “all students” group has maintained an exemplary rating in science, and at a 98% rate! As we all know awards and ratings make the difference, I would set it as my goal to strive to maintain, and even improve this rating, all while providing students with progressive and exploratory learning opportunities.”

Size: 113 KB

5. Elevator Speech for Marketing Opportunities

Hello. My name is Justin Green and I will be receiving my MBA degree in May. One of the things I’ve enjoyed most is putting my courses to work on real-world school projects. For example, as director of sales for a student-led seminar, I was able to increase attendance at the annual conference by 35% over the prior year by creating and implementing a detailed marketing strategy . Does your company have marketing opportunities for MBA’s and if so, can you tell me more about the opportunities?

Size: 181 KB

6. Elevator Speech for Public Accounting Firm

Hi, my name is Sarah Jones and I’m a recent grad of Optimal University with a bachelor degree in accounting seeking a position with a public accounting firm. I interned with Deloitte in the corporate tax department, already passed the first part of my CPA exam and have a real talent for communicating with clients. I work well with clients and deliver under pressure. I’d love to learn more about your company.

Size: 514 KB

How You Should Deliver Your Elevator Speech

1. do not eat your words– do not talk too fast.

Even if you are only given a short time to deliver your elevator speech, it does not mean that you have to talk too fast that you would already be eating your words. Your goal is not only to be brief– you also have to be persuasive. How can you be persuasive if the interviewer could not even understand your words?

2. Avoid Rambling

There are some people who would not prepare for their elevator speech in advance and as a result, they would ramble. But there are also some people who would overly prepare but as a result, they are over-rehearsed, would sound robotic as they would try to remember the words they rehearsed and would ramble.

3. Facial Expressions Matter

No matter how comprehensive your speech is but if your facial expression is on the downside, then prepare to have your job application status on the downside as well. It won’t cost you a dime to smile, so smile and be enthusiastic when delivering your elevator speech.

7. Elevator Speech for Transportation Industry Application

Hello, My name is Nichole Jackson. I am currently a senior at Boys and Girls High School. I am looking for an entry-level position in the transportation industry. I am very outgoing, able to work independently and work well in situations where I am under pressure, as demonstrated in my last job as a cashier at a busy store. As a cashier, I was able to accurately handle money and interact positively with a lot of different people. I am fluent in Spanish and have good attendance at school, which shows that I am dedicated. I am looking to pursue a career in the transportation and would like to start as a Ticket Agent. I know that my skills and experience will make me a great candidate for the job.

Size: 243 KB

8. Finance Summer Job Elevator Speech

“Hi, my name is Mary Jones. I am currently a junior level student attending ABC college. My major is in business with a minor in art. I have volunteered with the student credit union throughout my first three years of college. Last summer I completed an internship with The Museum of Modern Art, and I’m hoping to find a job in finance this summer in the Boston area. I have always had an interest in art and I found that I have a real knack for business. In the future, I’m hoping to combine these two very different disciplines and find myself a career that includes them both.”

Size: 49 KB

9. Internal Finance Department Elevator Speech

Hi, my name is Jane Doe. I just retired from the Army after 27 years as a Command Sergeant Major in the Air Defense field. While in the Army, I led a unit of 500 enlisted personnel to help manage the use and upkeep of more than 20 million dollars’ worth of equipment. While continuing to perform my duties, I also obtained my degree in finance and provided oversight to the budget personnel in my unit. I would like to find a job opportunity within an internal finance department in the financial services industry to use my finance, leadership and organizational skills.

Size: 440 KB

10. Financial Services Industry Elevator Speech

Hi! My name is Bob Jones. I recently left the Navy after seven great years in the Information Dominance career field, where I specialized in cyber counterterrorism. I have been following, with great interest, how the financial sector is developing technology to protect itself and its client investments against the increasing number of cybercriminals. I am looking for an opportunity as part of a cutting-edge team in the financial services industry to use my technical and management skills in this fast-paced and challenging field.

Size: 226 KB

11. Elevator Speech for Arts Policy

“Hello, my name is Sammy Sagehen, and I am a senior Public Policy Analysis major at Pomona College. As a musician and a student of politics, I would like to explore the overlap of my interests and pursue a career in arts policy. I have interned at a number of nonprofit and government arts organizations, including the Lincoln Center Festival, Americans for the Arts, and the National Endowment for the Arts, and I am currently writing my senior thesis about the nonimmigrant artist visa process. I will be in New York City this summer, and I would like to connect with you to learn more about your work at Carnegie Hall. Would you have time to meet for a brief informational interview in August?”

Size: 506 KB

12. Water Conservation Awareness Elevator Speech

“Hi, I’m Charlie, and I am a senior Environmental Sciences major. Over the past few years, I have been strengthening my research and analysis skills through my work with a local watershed council on conservation strategies to support water quality projects and habitats. I would like to use my skills in the future. Eventually, I would like to develop educational programs on water conservation awareness. I read that your organization is involved in water quality projects. Can you tell me how someone with my experience may fit into your organization?”

Size: 332 KB

13. Elevator Speech by an Information Systems Specialist

I am an information systems specialist focusing on the application of technology to business functions in the areas of marketing, sales, manufacturing, logistics, and accounting. My field of experience is diverse. I have worked with a Fortune 500 firm as well as a small entrepreneurial business. My strengths include data administration, strategic planning, data warehousing, and relational database design, development and implementation. I am a senior corporate officer with extensive expertise in operational responsibilities, including P&L, strategic planning and financial management. I have been particularly effective in increasing profitability, growing revenues and managing costs. My organization showed solid incremental gains in market share and still maintained operational efficiencies. One of my strengths is building management teams that value cross-functional working relationships.

Size: 464 KB

14. Elevator Speech for a Career Fair

Hi, I’m Amelia Malkin. I am a Junior Business Administration major in the Tepper School of Business completing a track in Finance. Last summer I interned with PNC Financial Services as a Sales and Trading Summer Analyst in the Derivatives Product Group. I’m now interested in pursuing a summer internship position with Citi in Sales and Trading where I can utilize my communication skills and solid quantitative abilities. My experience as a student-athlete at Carnegie Mellon has helped me to develop a strong teamwork ethic, time management skills and the ability to stay calm under pressure and these abilities will help me to be successful in a financial services career. Can you describe some common projects an intern would get to work on in the Sales and Trading division?

Size: 306 KB

Elevator Pitch Do’s and Don’ts

Elevator pitch do’s.

1. Start with a great hook.

A great hook can literally hook your interviewer.

2. Always back your claims.

By backing your claims of being able to be capable of doing things this and that, you can briefly mention your past work experiences that are related to the skills that you have mentioned and to the job that you are applying for.

3. Mention why you are the person the company is looking for.

You have to mention your differences compared to your competitors. There are a lot of applicants that have been and are waiting to be interviewed– why should you make the cut? Why should you be the one who will be accepted?

4. Keep calm and be confident.

Panicking will only do you no good and will end up not getting the job post in the end. Keep your cool and even if the pressure is overwhelming, just be calm and confident. If you have to fake confidence then do so because remember “fake it until you make it”.

5. Practice, practice, and practice.

If you have time to prepare, you can still find time to practice. Even if you cannot reach perfection, at least you have practiced and that you have already found your path with your elevator speech.

Elevator Pitch Don’ts

1. Don’t come unprepared.

Prepare at least an outline before you come to an interview. A job interview is like a competition, a race perhaps, considering the number of competitors that you might have. Your preparedness is your weapon against your competitors and the competition in general.

2. Don’t mention unrealistic things with the hope that you would get the job.

Do not be a “yes man”. Just give what you can and do not appear like you can do everything the company tells you so.

3. Don’t go information overload.

Remember: be brief. You already have your resume to fully inform your interviewers about you.

4. Don’t forget the call to action.

Ace that interview and get hired.

Text prompt

• Instructive
• Professional

Create an Elevator Speech for a startup idea

Generate an Elevator Speech for a job seeker

You are using an outdated browser. Please upgrade your browser to improve your experience.

Health & Nursing

Courses and certificates.

• Bachelor's Degrees
• View all Business Bachelor's Degrees
• Business Management – B.S. Business Administration
• Healthcare Administration – B.S.
• Human Resource Management – B.S. Business Administration
• Information Technology Management – B.S. Business Administration
• Marketing – B.S. Business Administration
• Accounting – B.S. Business Administration
• Finance – B.S.
• Supply Chain and Operations Management – B.S.
• Communications – B.S.
• User Experience Design – B.S.
• Accelerated Information Technology Bachelor's and Master's Degree (from the School of Technology)
• Health Information Management – B.S. (from the Leavitt School of Health)

Master's Degrees

• View all Business Master's Degrees
• Master of Business Administration (MBA)
• MBA Information Technology Management
• MBA Healthcare Management
• Management and Leadership – M.S.
• Accounting – M.S.
• Marketing – M.S.
• Human Resource Management – M.S.
• Master of Healthcare Administration (from the Leavitt School of Health)
• Data Analytics – M.S. (from the School of Technology)
• Information Technology Management – M.S. (from the School of Technology)
• Education Technology and Instructional Design – M.Ed. (from the School of Education)

Certificates

• Supply Chain
• Accounting Fundamentals
• Digital Marketing and E-Commerce
• View all Business Degrees

Bachelor's Preparing For Licensure

• View all Education Bachelor's Degrees
• Elementary Education – B.A.
• Special Education and Elementary Education (Dual Licensure) – B.A.
• Special Education (Mild-to-Moderate) – B.A.
• Mathematics Education (Middle Grades) – B.S.
• Mathematics Education (Secondary)– B.S.
• Science Education (Middle Grades) – B.S.
• Science Education (Secondary Chemistry) – B.S.
• Science Education (Secondary Physics) – B.S.
• Science Education (Secondary Biological Sciences) – B.S.
• Science Education (Secondary Earth Science)– B.S.
• View all Education Degrees

Bachelor of Arts in Education Degrees

• Educational Studies – B.A.

Master of Science in Education Degrees

• View all Education Master's Degrees
• Curriculum and Instruction – M.S.
• Educational Leadership – M.S.
• Education Technology and Instructional Design – M.Ed.

Master's Preparing for Licensure

• Teaching, Elementary Education – M.A.
• Teaching, English Education (Secondary) – M.A.
• Teaching, Mathematics Education (Middle Grades) – M.A.
• Teaching, Mathematics Education (Secondary) – M.A.
• Teaching, Science Education (Secondary) – M.A.
• Teaching, Special Education (K-12) – M.A.

Licensure Information

• State Teaching Licensure Information

Master's Degrees for Teachers

• Mathematics Education (K-6) – M.A.
• Mathematics Education (Middle Grade) – M.A.
• Mathematics Education (Secondary) – M.A.
• English Language Learning (PreK-12) – M.A.
• Endorsement Preparation Program, English Language Learning (PreK-12)
• Science Education (Middle Grades) – M.A.
• Science Education (Secondary Chemistry) – M.A.
• Science Education (Secondary Physics) – M.A.
• Science Education (Secondary Biological Sciences) – M.A.
• Science Education (Secondary Earth Science)– M.A.
• View all Technology Bachelor's Degrees
• Cloud Computing – B.S.
• Computer Science – B.S.
• Cybersecurity and Information Assurance – B.S.
• Data Analytics – B.S.
• Information Technology – B.S.
• Network Engineering and Security – B.S.
• Software Engineering – B.S.
• Accelerated Information Technology Bachelor's and Master's Degree
• Information Technology Management – B.S. Business Administration (from the School of Business)
• User Experience Design – B.S. (from the School of Business)
• View all Technology Master's Degrees
• Cybersecurity and Information Assurance – M.S.
• Data Analytics – M.S.
• Information Technology Management – M.S.
• MBA Information Technology Management (from the School of Business)
• Full Stack Engineering
• Web Application Deployment and Support
• Front End Web Development
• Back End Web Development

3rd Party Certifications

• IT Certifications Included in WGU Degrees
• View all Technology Degrees
• View all Health & Nursing Bachelor's Degrees
• Nursing (RN-to-BSN online) – B.S.
• Nursing (Prelicensure) – B.S. (Available in select states)
• Health Information Management – B.S.
• Health and Human Services – B.S.
• Psychology – B.S.
• Health Science – B.S.
• Public Health – B.S.
• Healthcare Administration – B.S. (from the School of Business)
• View all Nursing Post-Master's Certificates
• Nursing Education—Post-Master's Certificate
• Nursing Leadership and Management—Post-Master's Certificate
• Family Nurse Practitioner—Post-Master's Certificate
• Psychiatric Mental Health Nurse Practitioner —Post-Master's Certificate
• View all Health & Nursing Degrees
• View all Nursing & Health Master's Degrees
• Nursing – Education (BSN-to-MSN Program) – M.S.
• Nursing – Leadership and Management (BSN-to-MSN Program) – M.S.
• Nursing – Nursing Informatics (BSN-to-MSN Program) – M.S.
• Nursing – Family Nurse Practitioner (BSN-to-MSN Program) – M.S. (Available in select states)
• Nursing – Psychiatric Mental Health Nurse Practitioner (BSN-to-MSN Program) – M.S. (Available in select states)
• Nursing – Education (RN-to-MSN Program) – M.S.
• Nursing – Leadership and Management (RN-to-MSN Program) – M.S.
• Nursing – Nursing Informatics (RN-to-MSN Program) – M.S.
• Master of Healthcare Administration
• Master of Public Health
• MBA Healthcare Management (from the School of Business)
• Business Leadership (with the School of Business)
• Supply Chain (with the School of Business)
• Accounting Fundamentals (with the School of Business)
• Digital Marketing and E-Commerce (with the School of Business)
• Back End Web Development (with the School of Technology)
• Front End Web Development (with the School of Technology)
• Web Application Deployment and Support (with the School of Technology)
• Full Stack Engineering (with the School of Technology)
• Single Courses
• Course Bundles

Apply for Admission

Admission requirements.

• New Students
• WGU Returning Graduates
• WGU Readmission
• Enrollment Checklist
• Accessibility
• Accommodation Request
• School of Education Admission Requirements
• School of Business Admission Requirements
• School of Technology Admission Requirements
• Leavitt School of Health Admission Requirements

Additional Requirements

• Computer Requirements
• No Standardized Testing
• Clinical and Student Teaching Information

Transferring

• FAQs about Transferring
• Transfer to WGU
• Transferrable Certifications
• Request WGU Transcripts
• International Transfer Credit
• Tuition and Fees
• Financial Aid
• Scholarships

Other Ways to Pay for School

• Tuition—School of Business
• Tuition—School of Education
• Tuition—School of Technology
• Tuition—Leavitt School of Health
• Your Financial Obligations
• Tuition Comparison
• Applying for Financial Aid
• State Grants
• Consumer Information Guide
• Responsible Borrowing Initiative
• Higher Education Relief Fund

FAFSA Support

• Net Price Calculator
• FAFSA Simplification
• See All Scholarships
• Military Scholarships
• State Scholarships
• Scholarship FAQs

Payment Options

• Payment Plans
• Corporate Reimbursement
• Current Student Hardship Assistance
• Military Tuition Assistance

WGU Experience

• How You'll Learn
• Scheduling/Assessments
• Accreditation
• Student Support/Faculty
• Military Students
• Part-Time Options
• Virtual Military Education Resource Center
• Student Outcomes
• Return on Investment
• Students and Gradutes
• Career Growth
• Student Resources
• Communities
• Testimonials
• Career Guides
• Skills Guides
• Online Degrees
• All Degrees
• Explore Your Options

Admissions & Transfers

• Admissions Overview

Tuition & Financial Aid

• Student Success
• Prospective Students
• Current Students
• Military and Veterans
• Commencement
• Careers at WGU
• Advancement & Giving
• Partnering with WGU

Elevator Pitch Examples for Students

• Student Stories
• Diversity, Equity, and Inclusion
• Career Development
• See More Tags

Traditionally, elevator pitches are used to persuade listeners to watch a film, read a book, or take some other action. Anyone can use an elevator pitch to sell a product or tout the benefits of a specific item.

Students can also use elevator pitches to briefly and conversationally describe their professional and educational background to a potential employer, recruiter, or manager. These types of pitches are meant to tell why the student would be a good asset for their business or organization. Elevator pitches—or elevator speeche—are so named because the goal is to finish the statement in about as long as an average elevator ride. That usually means around 30 seconds.

How Can you Create a Compelling Elevator Pitch About Yourself?

You start by introducing yourself, along with a pertinent credential or job title. Then, you describe your recent work experience and educational background as you deem necessary. Focus on making active statements that showcase your career-oriented skills, experience, and ambition. Think of it as a personal sales pitch that makes your audience want to learn more about you and have a longer conversation about your ideas and perspectives.

 Where can you use elevator pitches? Besides during an actual elevator ride, you might use them in the following situations:

• Job interviews. An elevator pitch is a great way to briefly describe yourself during a job interview.
• Career fairs. Giving your pitch to someone staffing a booth at a career fair could help you make a lasting impression.
• Networking events. In addition to in-person events, you might consider using an elevator pitch on social media channels like LinkedIn.
• Cover letters. Writing out a pitch on a cover letter can help you grab an employer’s attention.
• Email introductions. A straightforward elevator pitch at the beginning of an email to an employer may help you stand out.
• Personal portfolios or websites. Including a pitch in your portfolio or on your own website can help readers learn about your background.
• Business cards. In some cases, a short pitch on a business card can make it more memorable.

Elevator speeches come in handy in professional settings but can also be used in casual conversations. They’re especially beneficial if you’re looking for a new job or are between jobs.

Elements of an Elevator Pitch

 Here's a breakdown of the elements of a successful elevator pitch:

• Introduction. Think of the introduction as a casual ice breaker and lead-in to the meat of your elevator pitch. State your name and, if possible, a relevant title or credential.
• Specific career goal or interest. You should be able to succinctly explain your career aspirations, measurable goals, or key research interests, especially if you have a meaningful personal reason for being in the field.
• How you’ve demonstrated that interest. This is your chance to explain what you’ve done to further your career goals, both professionally and on your own.
• Reasons you’re qualified . Provide specific examples of measurable success in past professional roles. If you are a student or recent graduate, you can give an example of a relevant project that supports your qualification for the job.
• A question or request for assistance. Finish your pitch with a proactive statement or question that encourages your audience to respond. It helps to have researched the person or organization you are communicating with so that your request is specific and aligns with their values, and even their current projects, in addition to your own. Don’t just ask them for a favor; make yourself an asset and a part of the conversation. Have a business card ready so that they have your contact details as well as a reason to reach out.

 Whenever possible, try to summarize both your professional and educational background to convey your drive, commitment, and diversity of experience.

Elevator Pitch Examples

Your elevator pitch could change depending on the context you use it in. For example, you might focus more on on-the-job experience when looking to advance your role in a company. Or you may opt to share more specific info about your education if you’re hoping to intern. It’s common to use an elevator pitch in the following scenarios:

 Applying for an Internship

• To secure an internship, remember to speak to your educational background and, if possible, previous internship experience.
• An elevator pitch for an internship might look like this: “I'm Jane Doe, a linguistics major at UVA and head editor for the college magazine. During my Globes internship, I used my research and editing talents to promote the company's community participation initiative. As the communications director's assistant at Media Company, I will exercise my reporting, interdepartmental liaison, and audience awareness experience to enhance public relations.”

Open Letter

• This stand-alone presentation can be used for multiple purposes, including job interviews.
• Here’s what a pitch for an open letter could look like: “I graduated from UCLA with a bachelor’s in business. I interned at Cali Dreams for two years and am now their development assistant. I've successfully helped them enhance operating procedures and create prospects for profitable fundraising. I have a few exciting ideas for creating prospect materials that may help your company more easily support existing agency contacts. In a business developer role, I would start off by creating dynamic and strategic calendars.”

Limited Experience

• Elevator pitches are still great to use even if you have limited professional experience or haven’t yet earned a bachelor’s degree.
• Example: “I'm a student at USF with an interest in IT innovations. I'm excited to apply my knowledge of mobile apps to a position at Applied Informatics. My experience in information sharing and online cooperation would make me a valuable mobile app developer intern at your organization.”

Note that these elevator pitch examples focus on what the individual has accomplished. Potential employers would rather hear what you’ve done and what you’ve learned rather than what you haven’t.

Common Elevator Pitch Mistakes

Just because an elevator pitch is short and concise doesn’t always mean it’s easy to create one. In fact, it’s often because of their brevity that some people can make these common mistakes:

• Rambling. Being too wordy or unfocused will lessen the impact of your elevator pitch. Remember to get to the point quickly.
• Talking too fast. Be careful not to rush. Use simple words, speak deliberately, and place emphasis where it matters most. Show interest in the other person’s responses and ideas.
• Being too generic. Avoid relying on a basic or vague template for your elevator pitch. Don’t use generic jargon or buzzwords where specific synonyms would work better. Try to be conversational and natural.
• Using unconfident language. Be sure not to use phrases that show a lack of confidence like “I think I could fit the role” or “I hope you’ll give me a chance.” Be direct and express yourself positively.
• Delivering in a stiff or stuffy way. Keep in mind that elevator pitches are usually spoken, and even if they’re written, they should sound inviting, not stuffy. Try not to use phrases like “to whom it may concern” or “I await your response.”

Achieve Your Professional Goals

A lot of work goes into preparing for and attaining a fulfilling job. A good elevator pitch is one of your most important assets in doing so. Think of it as a supportive multi-tool you can pull out of your back pocket and use in many different circumstances. If you prepare, practice, and update an elevator pitch as needed, you will increase your social and networking skills. You might also find the career role you’re looking for faster.

 If you highlight your strengths and keep your pitch attention grabbing, you should expect to see success over time. No matter what degree you’re pursuing or what career field you’re hoping to enter, a great elevator pitch can be an invaluable aid.

 WGU offers extensive professional development resources designed to keep you cutting-edge within your field and help you prepare for job interviews, write résumés and cover letters, network with peers, find jobs, and more.

Ready to Start Your Journey?

HEALTH & NURSING

Recommended Articles

Take a look at other articles from WGU. Our articles feature information on a wide variety of subjects, written with the help of subject matter experts and researchers who are well-versed in their industries. This allows us to provide articles with interesting, relevant, and accurate information. 

{{item.date}}

{{item.preTitleTag}}

{{item.title}}

The university, for students.

• Student Portal
• Alumni Services

Most Visited Links

• Business Programs
• Student Experience
• Student Communities